^iiiiPiiilliiillSlliiiiiuliH.i'.
myf
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Scanned from the collection of
The Museum of Modern Art Library
Coordinated by the
Media History Digital Library
www.mediahistoryproject.org
Funded by a donation from
Domitor
P0<
Digitized by the Internet Archive
in 2012 with funding from
IVIedia History Digital Library
http://archive.org/details/moving40chal
ol. 40, No. 3
May 3, 1919
timfmm'^r^mmf'^mMmK^m
mtimmmmtmmmmi''iyfm
Price 15 Cent
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CHaliYierjs PubligHin^ Coiupar\y /51G FiftlrtAve.i^ewYorK.^^p
594
THE MOVING PICTURE WORLD
May 3, 1919
V
^'
A SPLENDID STATE RIGHTS BUY!
((
ART-0-GRAF FILM CO., Inc., Presents
MISS ARIZONA
99
A Gripping Western Five-Reel Picture
Featuring that Popular "Tomboy" Star
GERTRUDE BONDHILL
With JAMES O'NEIL and a Strong Supporting Cast
"Miss Arizona" is a stirring five-reel West-
ern feature, full of action, with a story
that carries through. Gertrude Bondhill
is a star who can ride a horse and shoot
a gun as well as any man. She is a star
who has been on the speaking stage and
who has earned the special commendation
of President Wilson. She makes a spe-
cial appeal to all lovers of the true West.
If you want a Western story that is full
of life from the first to the last foot of
film, with a punch in every reel, "Miss Ari-
zona" will fill the bill. It's a Western fea-
ture with a star who knows how to capti-
vate your audiences and does it at every
showing of this splendid picture. Ger-
trude Bondhill is the "tomboy" of the
screen.
Only a Little Territory Unsold
A Full Line of Advertising — Handsome Posters — Press Books
— Cuts — Photos and Special Exploitation Ideas
WRITE AT ONCE FOR ATTRACTIVE PRICES
ARROW FILM CORPORATION
W. E. SHALLENBERGER, President
WORLD'S LARGEST FILM BROKERAGE REPRESENTATIVE
TIMES BUILDING • NEW YORK CITY
NOTE: AFTER MAY 1st OUR ADDRESS: CANDLER BLDG., 220 WEST 42d ST.
May 3. 1919
THE MOVING PICTURE WORLD
595
ESSANAY-CHAPLIN REVIVALS
SMASH ATTENDANCE RECORDS
The four great Essanay-Chaplin comedies, "A Night
in the Show," "The Bank," "Police" and "Shanghaied"
are now breaking all attendance records in all the big
show houses of the country. Here is just one sample
out of many:
CLASS OF SERVICE
SYMBOL
Telegram
Day Letter
Blue
Night Message
NIte
Nigtit Letter
NL
If nope of these fliree symbols
appears after the check (number of
words) this Is a telegram. Other-
wise its character is indicated by the
symbol appearing after the cheek.
WEST]
NEWCOMB CARLTON, PRESIDENT
WESTERN UNION
UNION
AM
GEORGE W. E. ATKINS, FIRST VICE-PRESIDENT
CLASS OF SERVICE SYMBOL |
Telegram
Day Letter
Blue
Night Message
Nita
Night Lettei
N L
If none of these three symbols
appears after the check ( number of
words) !*ils is a telegram. Other-
wise its character is indicated by the
symbol appearing after the check.
RECEIVED AT
D75NYHJ
33
5 EX
GA MILWAUKEE WIS MARCH 17 1919 1130 AM
MR GEORGE K SPOOR
ESSANAT FILM MFG CO CHICAGO ILLINOIS
JUST TO LET YOU KNOW THAT THE ESSANAY CHAPLIN COMEDY A NIGHT IN
THE SHOW BROKE ATTENDANCE RECORD SUNDAY AT THE NEW STRAND
THEATRE GOING OVER BIG DECIDED TO HOLD ALL WEEK
E C BOSTICK MGR NEW STRAND AND
MERRILL
318P
TkADRMAKB
These four pictures and also the Essanay-Chaplin, "Triple
Trouble," are now booking through the World Film Corporation.
Ask for these at any World Branch office.
GEORGE K. SPOOR. PRESIDENT
George Kleine System
Distributors
Dwpmineiit
"Jii
1 J
\ If
M
k::.
liiiili
^^^ ^eiTorVc City.
Gentle'"®'^-
, ., this owort""^^'
". -- =°"°" , rtvl."" ^^ t.^tUclal record .
The «%;rati- a ~Uor o<
kins lt» alipreci
^a records.
Tier General.
«A rector, '"
I
ADMIRAL SIMS' RETURN SHOWN IN
THE BIG THREE
When the War Department of the United States Government goes
out of its way to compliment the wonderful picture service of the
INTERNATIONAL you may know that when we advertise a world-wide staff of
news gathering experts for our BIG THREE news weeklies, that staff is doing
extraordinary work providing the BIG THREE —
INTERNATIONAL NEWS
UNIVERSAL CURRENT EVENTS
HEARST NEWS
with extraordinary news weekly shots. With the BIG THREE you
can show all the world's greatest news shots in pictures — THREE
TIMES A WEEK. Besides, you get such a wonderful drawing card as the famous
"TAD", whose animated cartoons of "Indoor Sports" have taken the country
by storm, and other big features, at no extra cost.
BOOK THE BIG THREE
THRU ANY UNIVERSAL EXCHANGE
Sign a Vitagraph Contract for EARLE WILLIAMS Pictures
a Vitagraph Contract for EARLE WILLIAMS Pictures
ALBERT E. SMITH presents
ANTONIO MORENO
and CAROL HOLLOWAY in
VITAGRAPH'S
New Cyclonic Serial of a Thousand Thrills
By ALBERT E. SMITH and CYRUS TOWNSEND BRADY
Book this Big Box-Office Chapter Play NO W-
and get the benefit of the monster 24-Sheet
campaign — a string of Billboards that
will girdle the Continent!
SNOW!
TION!
SUSPENSE!
MYSTERY!
THE VALUE OF THIS
SNOW SERIAL
IN THE SUMMER MONTHS
is reflected in the record number
of advance bookings made by
Exhibitors all o\ er the
United States and
Canada.
€02
THE MOVING PICTURE WORLD
May 3, 1919
SPENDING A HALF MILLION
To Produce a Serial Requires a Vast Amount
of Nerve and Judgment —
Yet. Someone Had to Set the Pace.
Five years ago CABIRIA. the first Great Spec-
tacle, was launched, in the face of disaster-
mongers who predicted the public would never
pay 82.00 to see a picture.
Yet. CABIRIA did more than 81,000,000.00, and
not only brought thousands of new faces to
theatres, but created a panic among producers,
who soon began fighting for big picture
supremacy.
With CABIRIA also came "MACISTE," the
Mastodonic Hero,
star.
Over night he became a
When THE WARRIOR was launched and the
pubUc fought to get near the box ofiFice, "MI-
CISTE" knew he was a popular fixture.
And Now. THE LIBERATOR, an Ultra-Serial
in Twelve Episodes, with the "Big Fellow" in
his Greatest Role, produced upon a scale of
magnificence not yet ventured by other pro-
ducers.
High-class theatres are now showing THE
LIBERATOR to great returns. Others are
bound to do like-wise.
FOR BOOKEVGS ADDRESS
NEW YORK
Modern Photoplays
729 Seventh Ave.
CLEVELANT)
Standard Film Exchange
Sloan Building
ENT)L\NAPOLIS
Bee Hive Exchange
109 W. Mar>iand St.
CHARLOTTE, X. C.
Eltabran Film Co.
Piedmont Theatre
CHICAGO
Bee Hive Exchange
207 So. Wabash Ave.
CINCINNATI
Standard Film Exchange
DETROIT
Standard Film Exchange
BOSTON
Elastern Feature Film Co.
57 Church Street
PITTSBCRGH
Quality Pictures
414 Ferry Street
BALTDIORE
Variety Pictures Corp.
412 E. Balto Street
STATE RIGHTS
SELLING
WRITE OR WIRE TO-DAY
WHERE BIG PICTURES COME FROM
PHILADELPHIA
20th Century Fihn
1337 Vine Street
MILWAUKEE
Bee Hive Exchange
174 Second Street
MONTREAL
Harry Pulos
Midway Theatre
KNOXVILLE, TENN.
Special Features
600 Market Street
HARRY RA^ ER, Inc.
1400 BROADWAY
N E W YORK
Sorry, Mister, We ve got your job!
Adl©ilph Zuk.©f
resents A
JOI^N ANITA
iS©[Nl=L©©
p n © D
Wiik Ern<
n n r'fr^
Tf^ CparanioiintCpichire
BOOK nxms - L\>?a ;jtfo&tfM»
A Riot oP Laughters A flebulce
to the Unpatriotic who Nvor\t:
5five back job^" to yoldier^ \
mm^'§ offlv ^o>0 f
Adailph Zuk-or
J© IHl f^
A[N1 0 TA
iM
^
■li§S©Nl=L©©
pre© DUCTTOOM
M.'kV«llkVV«]yiJ!iJ
HERE'S a chance to choose a real one. "Oh, You Women!"
is a double-ply winner in pleased patrons and box-office
returns.
A comedy of this very minute with a story that is being adver-
tised in the conversation of twenty million people every day.
A clean-up for exhibitors —good for an extended run.
Exploitation possibilities enormous. Twenty-four sheet fur-
nished free.
See it at your exchange and book it now. Pick a winner.
FAMOUS PLAYERS -LASRY CORPORMION '^ „„,
J<3
May 3, 1919
THE MOVING PICTURE WORLD
603
Paramount -Mack Sennett
Comedies
There! You Said a Mouthful!
CAY Mack Sennett to your motion
^ picture patrons and they'll always
answer with the tinkle of coin.
Why? Because Paramount-Mack
Sennett Comedies are funny — filled with
screaming situations, pretty girls and
marvelous stunts — the biggest and best
comedies made.
Because they are so well advertised
that their value as laugh-producers is
known to every person who reads.
Because they are such recognized
attractions that they have the drawing
power of many photoplay features.
Are people laughing at Paramount-
Mack Sennett Comedies in your theatre
or in some competing theatre?
If not in yours, why not? See your
Famous Players-Lasky Exchange at
once and make a deal that will make
you money.
Here are
the new ones —
loaded with laughs!
THE LITTLE WIDOW
REILLY'S WASH DAY
EAST LYNNE WITH VARIATIONS
NEVER TOO OLD
THE FOOLISH AGE
THE VILLAGE SMITHY
RIP AND STITCH— TAILORS
CUPID'S DAY OFF
i FAMOUS PLAYERS-LASKY CORPORATION
tADOLPU ZUKOR Pres JESSE LLASKY Uce Pn-s CECIL B. DE MILLE DinxtorO^ncnil
^T^EW YORK_ • J
604-
THE": MOVING PICTURE WORLD
May 3, 1919
\:
!^.
V"
-r.^H
k -'V^.V'%-•-
^^-
May 3, 1919
THE MOVING PICTURE WORLD
605
V,
''^^lii^muii
\ ^
n^^mzj^H^
FAIRBANKS
i
^: ^> 'T
'VV
C:i^^
<>
KnickeridockerBuckaroo
AnABTCBAFTPiclure
Directed by ALBER^T PAI^ICER,,
Sing it!
(To the tunc "Everybody's Doliit! It" I
K
nickerbccker Buckaroo
Buckaro — Buckaroo !
Here's-a-picture-made-for-you
Revenue will accrue
Thrills, stunts, love, girls — seven
reel fun;
Best thing Douglas Fairbanks has
done.
Don't wait, book quick, double
your run!
Everybody's booking it now!
He's Here!
THEY'VE been waiting for him with the box-
office cash in their hands.
They'll see him and roar and applaud and
tell all the other folks to see him, too.
Be sure to arrange for a longer run.
Seven reels of unalloyed joy; a stupendous pro-
duction costing $264,000; six solid months in the
making; Douglas Fairbanks at his very topmost
best ; Marjorie Daw as the beauty he's after.
You can't beat it for a big cash-in proposition.
Let 'em all see it!
i"? FAMOUS PLAYERS -LA8KY CORPORATION
^V^T^* ADOLPH iUKOR/Vv> JfcSSE LLASKY .'n.- Tt* CIXILB-DE kUUEi''
u:,.T^
it.
^>:^fiM^\L:-^rlj:^i'>S'^\&: ^,^ii<^/ '■':
606
THE MOVING PICTURE WORLD
May 3, 1919
May 3, 1919
THE MOVING PICTURE WORLD
60/
. . )
Jesse L.Lasky presents'
CLCILBJDeMILLtS
//,
PRODUCTION
For Bette r For Worse
An AGTCBAFT Picture
<«"Ty /¥^- DE MILLE now has the most notable stock company that the
^1 dramatic world has seen since Augustin Daly. It is the most
adroit and the most constructive advance in motion pictures in two
years." — Julian Johnson in Photoplay.
Elliott Dexter, Gloria Swanson, Theodore Roberts, Wanda Hawley, Ray-
mond Hatton, Tom Forman, Jack Holt, Sylvia Ashton— these are the members
of that "most notable" stock company who appear in "For Better, For Worse."
With such players, with a production that throbs with human and heart
interest, with all the wealth of detail and splendor of luxury that go with the
name of DeMille, and with this great director at his greatest and best —
Don't fail to arrange for a long run.
By Edgar Selwyn
Scenario by Jeanie Macphcrson
I** FAMOUS PLAYERS -LASKY CORPORATION
/» ADOU>HZUKORPn?i JESSE LLASKYMcrProt CECIL B.DEMIIiEi?/nMlrC«OTii
<j| "-NEW YORK_ J
608
THE MOVING PICTURE WORLD
May 3, 1919
Adolph ZulCOr presents ^^ T A "T^ ¥/'''
Mar<?uerit© CLA.Kl\|
"MMMMVr^MM MiW«
-^^1
May 3, 1919
THE MOVING PICTURE WORLD
609
Just I
magine!
IMAGINE a husband helping his wife
to elope with another man! He
didn't want to lose her either. But he
knew a thing or two about women.
Imagine Marguerite Clark as the erring
heroine of this sparkling comedy and
you can easily picture the crowds that
will flock to "Let's Elope."
Marguerite Clark in a big stage success
will make "Let's Elope" a sure-fire box-
office money-maker.
This production, first and foremost, fea-
tures the charm of Marguerite Clark, on€^
of the best-loved stars in motion pictured
It also features a brilliant story of rea'
life that rocks with laughter and queer
twists of delicious comedy.
Adapted from "The Naughty Wife,"
Fred Jackson's noted stage hit, and built
on the unfailing drawing power o^
Marguerite Clark, "Let's Elope" is cer
tain to make you scads of money.
It's worth all the punch and power you
can put in your advertising. It's worth
an extended run. Go to it — hard !
Scenario by Kathenne Reed
Directed by John S. Robertson
'^i*S£lS2sa
Z#
iN
LETS ELOPE
— — — i^
610 THE MOVING PICTURE WORLD M«|^;3,.1919
STATE RIGHTS NOW SELLING
"CUSTER'S LAST nCHT"
In Three Reels
The Greatest Wild West
Thriller Ever Produced
Directed by Thos. H. Ince
^^WM. S, HART"
in
Two Special Two-Reel Re-issues
"JIM CAMERON'S WIFE'*
and
"HIS HOUR OF MANHOOD'^
"ROSCOE ARBUCKLE"
in
A New Series of 12 Re-issues
ADDRESS ALL INQUIRIES TO
TOWER FILM CORPORATION
71 WEST 23RD ST. NEW YORK
sa®Q^l
:i
in a series of vigorous
pulsating, powerful
productions. An in-
dividual type o
^picture that can j
only be interpreted ;
y such a strong I
nd compelling actoi^
as Mr. Warner.
h
H
Releaied through
Exhibitors Mutual
ROBERTSON-COLE COMPANY
DIVISION OF FILMS
B.nkcrB »nd Eiporter* for ihc Producer
m,mitd
^
JESSE D.HAMPTON
presents
FoK release ii\Jui\e
Released through
Exhibitors Mutual
ROBERTSON-COLE COMPANY
DIVISION OF FILMS
Banker! and Eaporlcri fat Iht Producer
iiiwnflnmiiiHiflKflHiiwfflfflH^^
and her own company
m
jun
Photoplay by
EARLE S^IELL
Supervised and Directed by
GEORGE E. MIDDLETON
MissMicKcplona'^'g^reatesl contribution to
the ^silent drama , even, betber bhan
her''$alomy Jane" and'Salvahon Nell"
Released through
Exhibitors Mutual
ROBERTSON-COLE COMPANY
DIVISION OF FIIMS
Bankers unci F.«portfr. lot ihr Pioduier
m
Directed by
HOWARD HICKMAN
Produced by
B. B. FEATURES
/JELTNir
WIFE
Miss Barriscale's interpre
tation of Kathleen Norris'
graphic book is considered
her finest contribution to
the motion picture screen.
It has all the values that
constitute an exceptional
picture; love, drama, sus-
pense, romance and Miss
Barriscale's creative acting.
M
Exhibitors
ROBERTSON-COLE COMPANY
DIVISION OF FILM^S
Banker* »Di Expoi'tsr* (or Uta.l'^adH'cMI
PICTURES
q
presents
t ■ ■
'■"X '
•
i(^/^A^\'
^^^y\
*"
^
-Benin
tke Mask?
Bolsnevism nela up to tn
world a mask or idealism
Xne Drotnernood of man-
love of humanity — uplift —
progress — tkese ^vere tli
tnings for wnich tne new
creed stood — so tKe worl
was told!
But wnat nas oeen seen tc
lie oenind tnis mask? Is n
Drotnerly leve? Is it uplift;
Is it progress?
Or is it greed — lust — anc
self-seeking?
.>
o^\^H
Wm^^ml
For tke answer tlie putlic, alive witl
'>r
'Ax i^l ^^^^^^^^^^
!^S^^I^^
interest, will crowd tne tneatre
m ^M
■K^^^F
showing tnis timeliest or photoplays
WM
K^
From the novel "COMRADES"
By Thomas Dixon
K^ m
^B
Licea by Mayflower Pnotoplay Corporatioi
a_ ▼
w
Isaac ^Volper. President
presen
^EXHIBITORS:-
Demands to see this great picture are
pouring into every Select Excnange —
demands from labor organizations —
aemands from employers of labor —
demanas from every -walk m life —
aemands from every field of endeavor !
Entire organizations are buying tickets
in blocks for their local theatres show-
ing this photoplay — eagerly others are
a\vaiting its appearance. Are you booked?
Prints are now in the hands or
every Select Exchange — imme-
diate playdates are available.
Action — ana quick
action IS your cu e i
I
SELECT PICTURES CORPORATIO^
729 Seventn Avenue
N
e w
York Cit
•^
vis
in the
That IS the initial booking — ^at one theatre — of
Goldwyn's great drama of compassion, "The Eternal
Magdalene."
A solid month's run; a thousand-dollar advertismg
campaign m advance; a special publicity man on the
job — such was Manager John Keane's estimate of the
possibilities of this big extra production.
It was an estimate made m advance of the ultimate
test — public presentation. It was based on the recog-
nition of an epoch-making handling of a remarkable
subject.
Manager Keane saw instantly the power, the broad
human appeal, the universality of Robert H.
McLaughlin's mighty theme — the hunted woman of
ten thousand towns and forty centuries.
of^ (Sn icaao
Your audience will see it, too.
J GoldiVyn
Tfie ETERNAL MAGDALENE
Pici
ur€ >
c n^i^u.
'D ._; J.
Funnier than in%'s Hopkins \^
Prettier than ino4Perfeci 36" „
Prankier than in Pecks Bad Boy
You know what Mabel Normand did in her last three
pictures. She does more in her newest. "The Pest."
You know what Mabel Normand and those pictures did for ^
you, or your competitor. She will do more with "The Pest."
Steadily, through two years of association with Mabel
Normand, Goldwyn has been taking the measure of "the
star who has everything" — coming nearer to a full knowledge
of her varied talents and of the public's preferences.
With each successive production Goldwyn has approached
closer and closer to the great American public's conception
of the Ideal Normand Picture.
It is "The Pest."
Samuel Goldwyn Presents
MABEL NORMAND
/n The Pest'
Absolute First Run Qju^Jiiy
That is what Goldwyn insists upon in every special produc-
tion that it undertakes to distribute side by side with its
own quality product. It can not do less in justice to itself
and to the exhibitors who put their trust in the Goldwyn
imprint.
It is Louis Bennison's ability to meet this exacting test which
has lifted this new star from the large second and third run
business easily won by his initial pictures to the first run
contracts that are now coming in for his fourth and best
production, released May 11.
In "The Road Called Straight" Bennison has all those
lovable, fratik Western qualities that have won him fame
on stage and screen. But he has more— a deep compelling
power hiterto unrevealed.
He didn't know the
meaning of a marriage
of
convenience.
Betz\iood JHlm Corporaiion Presents
Louis Bennison
i:The Road Called StraiShf
^ritien by 'Wilson Bay ley — Di reefed by Ira MLowry
\i
Gold
Disirihuiin^ C
Samuel Go/J^yn,
crporation
~^resident
The Gold of the GoldenWest
when a woman
shoots to kill
Zane Grey struck "pay dirt" in his long series of
Western stories.
Blanche Bates minted a fortune for Belasco as the star
of "The Girl of the Golden West".
Hobart Bosworth "panned out" his solid reputation
by rugged impersonations of Western heroes.
Publishers, producers and theatre managers have made
their piles from the individual work of these three.
Exhibitors booking the screen version of Zane Grey's
greatest story, "The Border Legion," as acfed by
Blanche Bates and Hobart Bosworth, and directed by
T. Hayes Hunter, will mint the gold of the Golden
West from the combined power of author, stars and
story and from the public's eager love of border romance.
Xane Greys Greai Story
ni^e Border LEGION
Disfriiutin^ ^?^oration BlaHcHe BatcSaw Hobart Bosworth
Samue f
Go/t/wyn, President
Directed bv THawes ffunteir
The Clean-Tetsie Comedian
When you book Capitol Comedies you book clean comedies.
Make no mistake about that. If you want the salacious, Smiles and eirls
don't come to Parsons. In the bright lexicon of "Smiling and more smiles
Bill" there's no such word as "smut." and more girls.
Femininity — yes! Charming, delightful, delectable girls —
they're the perfect background to set off the man-sized
humor of "Smilmg Bill."
There's always charm, daintmess and style about these
Capitol Comedy girls. They have allure — but it's the kind
your decent American patrons want.
That's one of the secrets of "Smiling Bill" Parsons' success.
lyW/nyAy/ "PARSONS
u CAPITOL ^OMEDIES „
Circumstantial Evidence
Disfribuiin^ Corporation
Samuel Go/Jwyn, ' Vest dent
FORD EDUCATIONAL
WEEKLY
THE POWER OF INDUSTRY
behind the Ford Educational
The power of the Ford name, the
Ford organization and the Ford for-
tune. This guarantees 100% quality
in pictures.
The power or our National Work-
shop over the minds and imagina-
tions of all Americans. This guarantees
100% quantity in patronage.
There is Beauty, too — the beauty of
America's natural wonderland.
GOLDWYN DISTRIBUTING CORPORATION
SAMUEL GOLDWYN, Prtsident
T?ITZ PATRICK
o^^McELROV
Chicago
Sole Represent alivGs
FORD MOTOR CO
Motioiv Picture
jratories
May 3, 1919
THE MOVING PICTURE WORLD
617
TSr
^
-^■-^
=^
American Film Company Inc., PresQnts
I
By L. V. JEFFERSON
Directed hi/ ROY W. NEILL
S)
I
Here's a picture that every lady,
vvlietlier slie has a charge ac-
count or not, will want to see.
If she has one she will doubly
enjoy it. If she hasn't one it will
please her just the same. Men
will chuckle over the funnv in-
cidents as much as the ladies.
You can spread yourself on the
advertising, book it for a week
and feel confident of its satisfy-
ing your patrons. "Charge It To
Me" lias action — pep — speed. It
is another Margarita Fisher suc-
cess.
(S)
Fisher subjects now obtainable at your nearest Pathe Exchange
"Money Isn't Everything"
"Fair Enough"
Produced by
American Film Company, Inc.
Samuel S. Hutchinson, President
"Molly of the Follies"
'The Mantle of Charity"
"Put Up Your Hands"
Distributed by
PATHE
^==®=
^
=v^
^
=©:
)
^
i
618 THE MOVING,, PICTURE WORLID May 3„ 1919
"W.W Hodkinson Is Not Coming
Back— He's Never Been Away!
All the time, in an industry that has shifted
like the sands of the sea, W. W. Hodkinson
has stood rock solid in one position. He has
watched chaos and ruin pile up for pro-
ducers who resorted to shifty practices.
He has seen the desertion of his funda-
mental, sound principles make the nation's
exhibitors actual or potential enemies of the
producers. During all these days he has
not flinched or moved away from his sound
position.
During this same period he has been building
a silent -working machine of tremendous
power. He has been building an organization
with a heart and hrain. This organization,
more than a year in the making, is now
tej'iiv beginning to work on its broader lines.
|j Times and conditions have changed in the
•| picture industry. Immediately ahead of all of
j us there is revolution— as dramatic a revolu- ?
r^ tion as the one that continues to rock red
Russia.
■'p
Underneath almost everything there is a
granite base. W. W. Hodkinson has had a
granite base from the day he entered the
I ^ motion picture business as an exhibitor eleven
HODKINSON y««rsago.
now controls four
great lines of product. Many things are going to happen in the motion
rh-r'.v':oduc"t.7nrfor tul P^^turc industry between now and September!
thirty productions for the
year beginning April 20.
sells pictures singly under
contract on their indivi-
dual merits.
W-W. HODKINSON CORPORATION
527 Fifth Avenue, New York Qty
Distributing through PATH^ Exchange, Incorporated
May 3, 1919
THE MOVING PICTURE WORLD
619
(even Keys To
Patronage.
A '*speciar' picture does not mean
an extra half reel or reel of footage
and some excitable but barely usable
publicity— though many exhibitors
have bought such types of pictures
under forced draught advertising.
A "special" production must have
a great story. It can be an original
story, but it is usually bigger if made
from a great play or novel. It must
have behind it the reputation of
a great author. It must be made by
a powerful director. It must be splen-
didly cast with a popular star in the
leading role. It must have splendid
technical quality and a careful
producer with vision must weld these
elements together.
These elements make a special.
Measured by these standards of
excellence, we announce to the exhi-
bitors of the nation that ""As a Man
Thinks''* is a special production of
unusual quality and strength and of
determined - in - advance drawing
power at the ticket seller's window.
Also, it is a special in a sales sense:
You can buy it singly from any
Hodkinson representative without
tying yourself up under contract for
any other Hodkinson product. The
Hodkinson personal representatives
in thirty Pathe offices are ready to
quote you prices and fix immediate
playing dates.
W.W. HODKINSON CORPORmON
527 Fifth Avenue. New York Qty
Diitributinf through PKI^t Exchange. Incorpoixitcd
Would you
let a surg'eon cut
your lieart out for
^250,0 o o
'"^^
even if he guaranteed to
transfer another in its place
and you needed tlie money
worse than Sam Hill, would
you do it then ? —
HIS is the proLlem tKat
makes supreme ligiit comedy
in a preat, Mg, fine production^
one of thejlieiro CZU Star
Series pictures that you
have come to exi^ect much of*
^ ^T's from the Ben Ames Will
iams story in the'UZLi Story
Weekly^ and its humor is ab-
solutely delicious- —
' ■■«
^C/VLeiro presents
HALE HAMILTON
in,
AFTEP^ HIS
OWN HEART
Scenario by
ACTS
D tree bed by
Harry r^Jmnklm
jieLec^secL bj M. E T xl O
V tree tor Gemrcil
VIRTUOUS MEN
^^
starring Directed by
E. K. LINCOLN RALPH INCE
PROVES A
STATE RIGHTS SENSATION
FJVE STATES SOLD
In Record Breaking Time
ARTHUR S. HYMAN ATTRACTIONS
DETROIT, MICH.
BUYS Illinois — Indiana — Michigan
CO-PARTNER ATTRACTIONS
PITTSBURGH, PA.
BUYS Western Pennsylvania — West Virginia
ARTHUR S. HYMAN, GEN. MGR., ARTHUR S. HYMAN ATTRACTIONS, SAYS:
" *VIRTUOUS MEN' is the biggest box-office attraction I have acquired
since I bought ^Hearts of the World'."
H. C. SIMERAL, GEN. MFG., CO-PARTNER ATTRACTIONS, SAYS:
"I bought ^VIRTUOUS MEN' because it is the kind of picture the wise
exhibitors in my territory have been clamoring for."
OTHER TERRITORIES BEING CLOSED DAILY
YOURS MAY BE SOLD TO-MORROW
ARTHUR H. SAWYER ^Kmm^M HERBERT LUBIN
PICTURES
1476 Broadway, New York
Phone Bryant 3271
Foreign Rights Sold to J. FRANK BROCKLISS, Ine.
bii QME
in ike greatest production
of her amazing career
on screen and stage ^
WL^
■ for atnwspkere, drama
"^ sumptuousness and
size tke premier J>rO'
duct ion d^ ail Ume^^
ny^Si^r
y4
^'
rN^
,»*'.., .. ^^id
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KICHARD A' HO WLAND ^
KAXWELL KARCEH
':'.•■'<"
8«;'-J
^he RED
/jK LANTERN
^yLia,pieJi by ^une Maihis unci
Albert CapeUanLJYom i^he novel by
Eiitk Whetry,fubLbi/BMi/f{eu'
Directed hy
Aliert Capellani
METRO
PICTUBES COIVJ>OJEV^TION i ^. *'^
626
THE MOVING PICTURE WORLD
May 3, 1919
uJiese alive Exhibiiors have hooked
AZ I MOVA
in
/xeRED LANTERN
fi
r runs
mvq LI ,1QufYork, 1 week - E.IALTO, De^oines, 2weeks-
UBEViJY, Kansas City, Iweelcs - ALHAMBIlA,^/-?cta, 1 week.-
CALlF(3RNLi\., fosAn^eles,lweek -MADI S ON , De tr^t^, 1 week-
MILE S-REGENT, VetroU,lweek - PLAIA , Sa n Diego, I weeks -
BBANDElS.aw^Hlweek-TOM MOOSE's Theatre ,WashLn^im,
lweek-MERIllLL;?Mi./u'/ii4.it^^,2weekg- EL PAS 0,1 week-
DALLJ^.S,1 week-HOUSTON,lweek -BOSION^ehlcago, 2 weeks ~
SAVO^^ ehi,cago,lweei^' RIVIERA, (?^/r^^(7l week -IRVING
PARK, Chicago, 1 week- MlRROKjM.oUne, 1 week-ZIEGFIELD,
ehicagoa^^eeks- LIBERTY, Pttt^ijury,! week- STANLEY.Pki/a-
delphia,l^^eek.'■VRl^CESS,SjJnngfieLd, Iweek -MAJESTIC,
Jackson, Iweek -AMERICAN, !l?rr^^flii!^e, Iweek- ORPHEUM,
galesburg, 1 week-WOODLAWN, f ^icii^a,l week-DAYTON,lweek
^llTE,KaLamaioo, 1 week-NEW GAERICK^/nw^'fl^^^/i^, 1 -weeK^
NEW GAEmiCK,S^PaM^lweek-REX,I'uiu,i/t,lweek- STRAND,
Fi/ra^HS^,lweek- GBAmy^adison, l\^eek -MAJESTIC, Kenosha,
lx\^eek and others pouring in"
^The above will Increase
their runs and repeat!
METRO J^ICTURES CORPORATION-
Ul
■3
PICTIUIRES
(\\
Free for your lobby
(See next page)
-^
yp Mi wm;
djifei^' [.
A large copy of the portrait of Miss OLIVE
THOMAS on the preceding page has been
mailed to leading exhibitors.
It is 25x40 inches, lithographed in nine colors.
The picture printed here shows how it will look
when neatly framed for a permanent lobby
decoration. "^"^.
Let us know if you have not received your copy,
and we will send another.
This is a sample of the high class advertising
material that will be supplied to exhibitors with
SELZNICK PICTURES.
MYRON SELZNICK
Pres. 6- Ccn. Msr.
ri
^„
,FI..^1IC
CHARLES CIBLYN
Vice-Pres. 6- Director Gen.
CORPORATION
501 Fifth Avenue • New York
CMMMMMUMCHH
BALTIMORE, MD.
McHENRY
PARKWAY
WIZARD
BIRMINGHAM, ALA.
STRAND
CHATTANOOGA. TENN.
ALCAZAK
DENVER, COLO.
AMERICAN
DES MOINES, lA.
DES MOINES
DETROIT, MICH
MADISON dr ADAMS
CHICAGO, ILL
WOODLAWN
RIVERA
ERIE, PA.
COLUMBIA
CLEVELAND. O.
STILLMAN
FT. WAYNE, IND.
JEFFERSON
COLUMBUS, O.
MAJESTIC
HOBOKEN, N. J.
U, S. THEATRE
DAYTON, O.
DAYTON
KANSAS CITY, MO.
NEWMAN
BBVV^mjt-UtVWVTt^lLUI I tkjaB
KNOXVILLE. TENN.
STRAND
PROVIDENCE, R
STRAND
MILWAUKEE, WIS.
ALHAMBRA
MINNEAPOLIS, MINN
RUBIN ^ FINKELSTEIN
MONTGOMERY, ALA.
STRAND
NEW YORK
THE LOEW CIRCUIT
NORFOLK, VA.
WELLS
OMAHA, NEB.
RIALTO
RICHMOND. VA.
BIJOU
SALT LAKE CITY, UTAH
AMERICAN
ST. PAUL, MINN.
RUBIN ^ FINKELSTEIN
TOLEDO, O.
ALHAMBRA
WARREN, O .
HIPPODROME
WASHINGTON, D. C.
CRANDALLS THEATRES
WILMINGTON. DEL.
VICTORIA
PITTSBURGH, PA.
OLYMPIC
YOUNGSTOWN. O
LIBERTY
EXHIBITORS OF AMERICA
HE tremendous advertising campaign accompany^
ing the presentation of the Rothapfel Unit
Programme for a solid week opening May 25th
in from forty to fifty of America's leading theatres,
supplemented by the wide interest in the fact that for the
first time in theatrical history the same complete enter-
tainment will be enjoyed by so many thousand people at
the same time, is causing an unprecedented demand for
early bookings on the part of exhibitors everywhere.
Independent Sales Corporation representatives throughout
the country are working night and day to give their per-
sonal attention to those who want to arrange play dates
for one, two, three and four day runs. For our repre-
sentatives to call on everybody immediately is a physical
impossibility. It is therefore advisable that you communi-
cate with your Film Clearing House Exchange direct or
wire the home office.
\A/e are anxious to give you service in keeping with the
importance of this extraordinary innovation, so that you
may profit in proportion to its big money making possibilities.
Yours very truly,
FRANK G. HALL
May 3, 1919
as
THE MOVING PICTURE WORLD
*(
I
627
1
fco^
Reproduction of 24 sheet poster design
SEE THIS MIGHTY
FIRST NATIONAL
ATTRACTION
At Our Exchanges
A big line of advertising accessories
of all kinds is available.
A FIRST NATIONAL
ATTRACTION
628
THE MOVING PICTURE WORLD
May 3, 1919
May 3, 1919 THE MOVING PICTURE WORLD 629
In Justice to
MARY PiCKFORD
Our decision to accept no
bookings on
"DADDY LONG LEGS''
until further notice is
purely a "First National"
matter.
Our appreciation of Miss Pickford
both as Star and Producer has
been immeasurably enhanced by
"DADDY LONG LEGS"
Prints will be on view at our
exchanges very soon.
The First National Exhibitors Circuit, Inc. g YHh^ffc- V
6 West 48th Street, New York, N. Y., t Wj Miy ji
630
THE MOVING PICTURE WORLD
May 3, 1919
Adapted by *Mlac« CXIifion.
Directed ty Dell Henderson.
PRESS COMMENTS:-
"Highly enjoyable comedy drama. Exerts a direct pull
apon the interest from the start to finish. Another interesting
proof of what the screen can accomplish in the way of
entertamment that is at once artistic and satisfying."—
Moving Picture World.
"Best World release in six months. Story of suspense and
comedy values which far tranescends anything before offered
by this company. A feature of unusual merit from every
one of its angles. Cleverly written and cleverly handled.
It offers a lively hour of entertainment, ari hour well worth
taking out of the twenty-four of the day."— Af of/' on Picture
/Vows.
"Should prove popular drawing card. Strikes a fast gait
and there is no lack of action to the finish. Suspense is
well developed and maintained throughout. Plenty of
exciting situations."— .ExA/bi for 's Trade Review.
"Fans must admit that 'Three Green Eyes' gives them
their money's worth in stellar value and the story chosen
provides a splendid star vehicle. Above par." — Sunday
Tele/fraph.
THE FASTEST GROWING MOTION PICTURE COMPANY IN THE WORLD
May 3, 1919
THE MOVING PICTURE WORLD
631
THE FASTEST GROWING MOTION PICTURE COMPANY IN THE WORLD
Photographed
in Natural Colors
PRIZMA
THE SUPREME
ACHIEVEMENT
The Great Houdini Serial
"THE MASTER MYSTERY"
IS EpUodes
"The Ghost of Slumber Mountain^'
HERBERT M. DAWLEYS
One Reel Super • Special
"THE UNCHASTENED WOMAN
fy
"CONQUERED HEARTS"
"THE UNBELIEVER"
KINOGRAMS
THE VISUAL NEWS
OF ALL THE WORLD
"What Shall We Do With Him?"
The 100% Showman' t Picture
ALL STAR CAST
WORLD PICTURES
present
CARLYLE BLACKWELL MONTAGU LOVE
EVELYN GREELEY JUNE ELVIDGE
JOHNNY HINES
in
"3 GREEN EYES"
Adapted by Wallace C. Clifton Directed by Dell Henderson
"THE BETTER 'OLE"
or The Romance of Old Bill
UNITED STATES GOVERNMENT PICTURES
"AMERICA'S ANSWER'
"UNDER FOUR FLAGS"
U. S. A. SERIES
AND
CHAPLIN REVIVALS
PLUS WORLD SERVICE
"A NIGHT AT THE SHOW" "POLICE"
"SHANGHAIED" "THE BANK"
THE FASTEST GROWING MOTION PICTURE COMPANY IN THE WORLD
632
THE MOVING PICTURE WORLD
May 3, 1919
'
lost negative
found!
50,000 PICTURE.
ALADY BELLHOP'S
SECRET
NOW READY FOR RELEASE
FOX
SUNSHINE
COMEDIES
F ox:
■ ■■■■■■MK
■■■IIHI ^i-<^
■■■■■Hi
FILM CORPORATION
liiciniifiL ^Mntt
■«iiiiiiia'i«lli««iMfe_.
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rik
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■■■■■■■■■■■■■■««efBWII
■ ■■■■■■a •■■IF
IBBBIIBBr /IMP
■ ■■■■■or ■ .l-^'BBB^ail
HiBirxifaBfc jaaHBBIIIIIKII
n^lf 4Bai^lB!liBBBI«BliM5v
i«5" Sii
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£!^
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THE BIGGEST EXCEL PICTURE RELEASED! BOOK ITFOR A CLEAN-UP!
PEGGY HYLAND
Miss Adventure
ANOTHER LYNN REYNOLDS ACHIEVEMENT
ANOTHER NA^ILLIAM FO.X W/^INNER.
FILM CORPORATION
I'luiy jCii;,tv rreseRis
Americas Greatest
Dramatic Actor ^^
iD
^
\
^
^
X
tri-T
n
The only state rights special atti action
that hits what every American is thinking
about and does it in a way that U. S. of-
ficials say solves the problem of our grand
country's greatest menace. "Sensational"
doesn't describe it! Overpowering stock
exchange, strike, ball room, slum, court
room and factory scenes. Every phase of
modern American life startlingly pictured
in a way that will jam theatres for week
and two-week runs! Wall Street, High
Society, Pitiful Poverty— everything ex-
posed in this great box office attraction,
which moreover is a wonderful love story,
full of well-set-up men and beautiful
women, with Walthall heading the cast.
The first special by the "Tarzan" people
since "Tarzan I" Wire:
Pioneer Film Corporation
126 West 46th Street, New York City
From the novel by Wm. Hamilton Osborne;
directed by Bertram Bracken; produced
by National Film Corporation.
V
K^
-' A"'- -f-
fl'-
..-•}
.>?.' •• -
-^f^f-
•..v;=i-'-?r<-.
»K
f~
636
THE MOVING PICTURE WORLD
May 3, 1919
TENTJ ami
TO CONTENTS
Advertising Aids and Reviews 710
Advertising tor Exhibitors 680
All Territory on Christies Sold 669
Among Independent Producers 707
Army and Navy Quartet Returns to Metro
Staff 656
"As a Man Thinks" (Hodkinson-Four Star) 711
Baltimore Houses Will Consolidate 688
"Rest Man, The" (Hodkinson) . 718
Big Goldwyn Loan Film Again Free 666
"Bolshevism on Trial" (Select) 717
Brady, Alice, Completes Her Contract with
Select 638
Brunette, Fritzi, Sustains Bruises in Studio
Accident 662
Brorkliss Buys Rights to All Thomas Films. 670
Brooklyn Showmen Hail Sunday Bill 640
Burke, Billie, Opens Big Loan Drive at Capi-
tal .. 641
Business is Booming in Cincinnati 605
Canton Consular Report Shows Pictures
Popular 652
"Captain Kidd, Jr." (Artcraft) 712
"Charge It to Me" (Pathe-American) 716
Chart Shows Pulse of Industry 6-52
Chioaijo News Letter 657
Cleveland Trade Issues New Rules 664
College Repudiates the Director ;... 655
Contracts Signed for Briggs Films 669
Cornelius Will he on Active Staff 654
Cubberley Succeeds Pearson at First Na-
tional Exchange 662
Dalton. Dorothy, Comes East to Make Big
Production 677
"Death Valley" Theatres Prosper 677
"Eternal Magdalene, The" (Goldwyn) 713
Express Tied Up by Strike ; Send Films by
Aeroplane 666
"Eyes of the Soul" (Artcraft) 710
$4,756,052 is Amount of February Ticket Tax 652
Fills Houpc by Regular Schedule 660
First National Holds Convention (54.S
Foreign Rights to Zane Grey Films Secured
by Brofkliss 668
"False Evidence" (Metro) 714
Fox Expected Bac(k from French Battle-
fields Soon ■ 660
Four Cities Now Have Seen "Unpardonable
Sin" ■ 669
Geraghty Writing Western Series for Clifford
Bruce 664
Gets Aid of Business Men in Putting Over
"Salome" 676
"Ginger" (World) 710
Goldwyn Moves Its Main Office to Fifth
Avenue 645
Glantz, Moe, Steps Up One More Rung 680
Guatemala Exhibitor Visits San Francisco. . 676
Hamm, William, Becomes an Exhibitor.... 601
Hammerstein, Elaine, Is Selznick's Third
Star 645
Hodkinson Organization Freshening Up Man-
Power 656
Hodkinson's Open Booking Meets Immediate
Favor 656
Kane, Arthur, Retires as Select's General
Manager 6.S7
Kansas City Regent Changes Hands 694
Karzas Back from Observation Trip........ 657
Kirk of Omaha Has the Right Idea 603
Koerpel Is Appointed Goldwyn's Seattle Man-
ager 638
Laemmle Sees a Bright Path Ahead 672
Laemmle Says Opening Not New 675
Lawton Launches Big Advertising on Fox
Film 652
List of Current Film Release Dates,
719, 720, 722. 724
Live News from Everywhere 688
Lloyd, Frank, Signs with Goldwyn 654
Local 306. I. A. T. S. E., Will Raise Initia-
tion Fee to .i;25 6.38
Love Call, The" (Exhibitors-Mutual) 716
"Love That Dares, The" (Fox) 713
Many War Films Ready for the News
Weeklies 641
Many New Houses for California 646
"Midnight Romance" Press Book Pulls. . . . 668
"Modern Flatbush Theatre Will Cost Half
Million 646
"Money Corral, The" (Artcraft) 714
Morosco Wins "Peg of My Heart" Suit.... 6.56
Motion Picture Engineers Meet 667
"Movies in Home" Means New Theatre for
Norwich 672
Movies Propose Help for Churches 651
Mrs. O'Gradv Fails to Meet Advertisers 671
Music Cue Sheets 686
New Owners' Corporation Organized in
Northwest (5.52
New York's Sunday Bill Signed 6,30
News of Los Angeles and Vicinity 661
1010 Will be Remarkable in Building 646
O'Brien. Eugene, Second Selznick Star 670
On the Screen in Many Cities 645
Ontario Towns May Prqhibit Picture The-
atres Near Church (>.54
Ottawa Operators Local 257 Meets 602
Pa the Executive Resigns to Become Film Ex-
porter 651
Personal and Otherwise 651
"Pest, The" (Goldwyn) 712
Philadelphia to Have Two New Theatres at
$350,000 646
Picture Business Good in Dixie 663
Picture Concerns Continue to Incorporate
in New York 637
Producers' and Distributors' News 696
Projection Department 683
Rambles 'Round Filmtown 648
Ramsaye, Terry, Resigns as Publicity Di-
rector 637
Rapf, Harry, to Manage the Selznick Studio. 638
Regent Does Big Business by Featuring Drew
Comedy 676
Reviews and Advertising Aids 710
Rialto Holds Anniversary 671
Rothapfel's Unit Idea Progressing 674
Rubbernecking in Filmland 653
Salt Lake Rebates Tax for Influenza Months. 638
Say Loan Work Is Used as Guise for Sunday
Campaign 651
Scenarist Gains Salary Verdict in Appeals
Court 677
Seadeek Goes to Siberia with Films tor
Soldiers 668
Sees Pictures as the Only Amusement 679
Select Chief Holds Convention 647
Shipman. Ernest, to Manage Shipman Cur-
wood Pictures 674
Sign Important Vitagraph Contract 675
Signal Corps Overseas Films on Sale 671
Simplex Notes Educational Interest 678
Slacer Censorship Bill Smothered 638
Smith. George. Sailing for London 642
"Spotlight Sadie" (Goldwyn) , 715
Swanson Interests Plan a New .$750,000 The-
atre 646
Southwestern Exhibitors in Clash with Ex-
changes 672
Starts to Aid Navy in Loan Campaign 637
Strand Has Fifth Annnversary Week 673
Sue to Keep Censor Off "Fit to Win" 641
"Stitch in Time, A" (Vitagraph) 715
Talmadge, Constance, with First National, Is
Rumor 637
They See Stars Act 676
Universal Establishes Mexico Office 670
Walthall to Appear in Six Pictures Made by
Pioneer 671
Watch Westchester's Wrinkles 665
Whozit Enjoys Personal Appearances 690
Will Show Churches Value of Film 672
"Woman Who Win "Gets Another Royal
Player 674
TO ADVERTISERS
CARBON.S AND CARBON ACCESSORIES.
Speer Carbon Co 725
EMXTRlCAl, AND MECH EQUIPMENT.
Amusement Supply Co 718
Fidelity Elec. Co 718
Hertner Elec. Co 718
Porter. B. P 721
Reynolds Elec. Co 718
Typhoon Fan Co 721
Universal Motor Co 718
MFRS. OF INDU.STRIAL, PICTURES.
Empire City Film Lab 723
Erbograph Co 725
Rothacker Film Mfg. Co 721
MFRS. OP MOVING PICTURES.
American Film Co 617
Arrow Film Corp .504
Essanay Film Mfg. Co 505
Famous Players-Lasky Corp.,
Colored Insert, 603-09
First National Exhibitors' Circuit, Inc.. 627-29
Fox Film Corp 634-.35
Goldwyn Pictures Corp 611-616
Hodkinson. W. W., Corp 618-19
Jewel Productions, Inc Colored Insert
Metro Pictures Corp 620-21 . 62.3-26
Oliver Films. Inc Colored Insert
Pathe Exchange, Inc Colored Insert
Pioneer Film Corp 032-.33
Raver, Harry, Inc 602
Robertson-Cole Co Colored Insert
Rothapfel Productions Colored Insert
Select Pictures Corp Colored Insert
Tower Film Corp 610
Universal Film Mfg. Co ,506-OS
Vitagraph Co .509-601
World Film Corp 630-31
MISCEI.L.ANEOUS.
Acme Sales Co 721
Automatic T. S. & C. R. Co 725
Bioscope, The 716
Cinema. The 716
Classified Page 721
Eastman Kodak Co 723
Holcomb & Hoke Mfg. Co 726
M. P. Directory Co 723
Moore, Wm. N 723
National Elec. Ticket Reg. Co 71S
National Ticket Co 717
Standard Snde Corp 723
T. P. M 716
When B-C. W. D 725
Williams. A. F 718
Zenith Mfg. Co 716
Ml SIC A>'D MUSICAIj INSTRUMENTS.
American Photo Player Co 718
Lyons & Healy 726
Professional School of Picture Playing 718
i,OIU«Y DISPL.VYS.
Exhibit Supply Co 717
Newman Mfg. Co 716
PROJECTION M.4CHINE MFRS.
Master Machine Tool Co 715
Power. Nicholas, Co 728
Precision Machine Co 727
PROJECTION SCREEN MFRS.
Gold King Screen Co 717
Minusa Cine Screen Co "23
May 5, 191 >
THE NEW YORK
PUBLIC LIBR^Y
THE MOVING PICTURE WORLD
637
STARS TO AID NAVY IN LOAN CAMPAIGN
Each One of Fifteen W
to a Battleship — Keen
IN line with the activities of the in-
dustry in behalf of the Victory Lib-
erty Loan, the Associated Motion
Picture Advertisers at their last meet-
ing voted their full co-operation and
have tendered to Rear Admiral T. J.
Cowie, of the Navy Victory Loan Com-
mittee, the services of fifteen of the big-
gest motion picture stars to assist in
sending the navy quota of the Victory
Loan subscriptions "over the top."
The exact manner in which the stars
will aid in the Loan drive is explained
by a telegram sent to Rear Admiral
Cowie.
"It has been decided to tender to you
fifteen of the leading stars of the mo-
tion picture world which we wish you
would assign one to each of the super-
dreadnoughts of the navy," says the
message. Each of these stars will be
sponsor for the battleship to which- she
is assigned and she will devote what
time she can spare to soliciting sub-
scriptions to Victory Bonds, such bonds
to be credited to the record of the ship.
We are in hope that the star who suc-
ceeds in securing for her ship the larg-
est subscription may be publicly thanked
or otherwise suitably rewarded by you."
Acting on Admiral Cowie's sugges-
tion, the following assignments were
made by lot to the various ships : Ari-
zona, Clara Kimball Young; Idaho,
Billie Burke; Pennsylvania, Anita Stew-
art; Utah, Elsie Ferguson; Arkansas,
Alice Joyce; New Mexico, Pearl White;
Oklahoma, June Caprice; Mississippi,
Madge Kennedy; Wyoming, Geraldine
Farrar; Delaware, Marguerite Clark;
Nevada, Norma Talmadge; New York,
Florence Reed; Texas, Mary Pickford ;
Florida, Mabel Normand; North Dakota,
Theda Bara.
omen Players Is Assigned
Competition Is Promised
visit to Salt Lake last week. Miss Tal-
madge was served with a summons out
of the United States District Court.
Attorneys with whom she consulted
during her stay refused to divulge the
details of the matter. It was intimated
that the litigation, on coming to pass,
would be either in California or New
York.
The appearance of Harry I. Carson,
independent producer and owner of
"The Unpardonable Sin," at the same
hotel at the same time Miss Talmadge
stopped there, gave rise to a wealth of
rumors concerning her future plans.
Constance Talmadge with
First National, Is Rumor
ALTHOUGH no announcement has
been made by either Select Pic-
tures or First National, rumors
are in circulation to the efifect that Con-
stance Talmadge, who is working under
a contract with Select, will become affili-
ated with First National in the fall.
Miss Talmadge's contract with Select
calls for a term extending considerably
beyond the coming fall, but according
to Joseph M. Schenck, the star's man-
ager, the contract was signed by Mrs.
Talmadge when Constance was a minor,
and is now void. Miss Talmadge
reached her majority on April 19.
•A. letter from the Moving Picture
World's correspondent in Salt Lake
City brings the news that during a brief
Terry Ramsaye Resigns
as Publicity Director
TERRY RAMSAYE has resigned as
director of publicity for the Rialto
and Rivoli theatres, effective as
early as a successor can be installed.
Mr. Ramsaye is leaving for the South
on a vacation of some weeks and on his
return will divide his attentions between
Kinograms, a news reel in which he is
interested, and his writing of frivolou-s
fiction.
"Purely business and for business pur-
poses," was his statement of the mat-
ter. "Kinograms is growing and needs
more attention. Also spring is here."
Mr. Ramsaye went to the theatres
from the motion picture producing and
distributing field. In the last few
months he has edited a number of of-
ficial pictures for the Government. In-
cidentally he has retitled many of the
pictures shown at the Rivoli and Rialto.
Arthur Kane Retires as
Select's General Manager
ARTHUR S. KANE, general man-
ager of Select Pictures Corpora-
tion since its formation August 1,
1917, is leaving that company. Imme-
diately after the recent deal by which
the Famous Players-Lasky Corporation
retired from ownership in Select, figur-
ing began between Lewis J. Selznick
and Mr. Kane to re-engage him after
his contract expired next August to di-
rect the exchange system of Select
Pictures.
Early last ,week Mr. Kane informed
Mr. Selznick he had decided to try his
fortune in another enterprise. It was
agreed to make no announcement until
the arrival here Monday, .Xpril 21, of
the Select branch managers from all
parts of the country, when it was felt
matters could be better explained to
them. .\s his closing duties Mr. Kane
coiuhK-tcd the conferences of managers
which took place at the Hotel Astor the
first three days of this week.
"A week ago I decided my future
activity," said Mr. Kane on Monday.
"Plans are complete. They will be made
known in due course. But I have not
taken a vacation for five or six years
and the first thing I am going to do
is to go away for thirty days to ride,
drive, fish and play golf. Soon after
my return I shall have an announce-
ment to make that will, I believe, be
of interest."
Picture Concerns Continue
to Incorporate in New York
Albany, April 21.
LIKE mushrooms, motion picture con-
cerns continue to spring up over-
night in New York State, and each
day finds them incorporating with Sec-
retary of State Hugo. The latest ad-
ditions include one in which Countess
Floria de Martinprey is named as one
of the incorporators. The company is
to bear the name of The Countess Floria
Film Corporation, beginning business
on $25,000 and, in addition to the Coun-
tess, including George W. and W. A.
Colbey. Others incorporating in the
past few days are the S. L. K. Serial
Corporation, $25,000; S. S. Krellberg,
Harrv Lewis and F. L. Dear; The C.
E. Siiurtleff Company, $25,000, with C.
E. Shurtleff, Thomas McMahon and
William E. Atkinson, all of New York,
as organizers. The Neptune Screen De-
partment, $50,000, was incorporated by
.\rthur W. Haab. Edward W. Wasser-
nian and William S. Smart of New York.
The It's-Up-To-You Film Company was
also incorporated at $10,000 by A. E.
Root, H. E. Edmond and P. .-K. Zirzel-
mann. GRANT.
Blackton to Resume Production May 1.
J. Stuart Blackton is rapidly com-
pleting his plans for even greater pro-
duction activity in the next few months
and will resume his megaphone in his
own studios in Brooklyn May 1. His
assistant, Jack Martin, and the studio
staff are getting sets ready for the first
scenes of his new production, title and
theme of which are still held secret.
Robert Gordon, signed by wire by
Mr. Blackton, has arrived from Cali-
fronia, to play the featured leading
man's role with Sylvia Breamer.
Broadway to Close for Alterations.
After next Sunday night's perform-
ance of pictures at the Broadway Thea-
tre the house will go over to the man-
agement of B. S. Moss and be closed
for extensive alterations preliminary to
its formal opening under the new regime
on Friday night. May 2. The opening
attraction will be "the Unpardonable
Sin," the subject written by Major
Rupert Hughes and starring Blanche
Sweet.
}
638
THE MOVING PICTURE WORLD
May 3, 1919
SLACER CENSORSHIP BILL SMOTHERED
Death of New York's Proposed Law Efficiently
Aided by Senator Walker's Political Strategy
POLITICAL strategy was responsible
to a large measure in smothering
the Slacer censorship bill, which
died in committee in the closing hours
of the Legislature last Saturday even-
ing. It appears that the bill was re-
vived in the Assembly last week by
Speaker Thaddeus Sweet, who has had
a rather favorable leaning towards cen-
sorship for the last year or two, and
who has said on various occasions that
he was favorable to such a measure.
The bill was passed in the Assembly
without much trouble and sent to the
Senate where it was advanced to third
reading with reference and apparently
was on its road to ultimate passage.
An alarm call hurriedly sent forth by
the opposing forces to the bill resulted
in Frederick H. Elliott, Arthur Friend
and others hurrying here from New
York.
Senator Walker Helps Kill Bill.
When things looked worst. Senator
James Walker came to the aid of the
opposing forces and so cleverly did he
handle the situation that the bill was
recommitted to one of the Senate com-
mittees at the eleventh hour,, and at a
time when, with the rush and confu-
sion, there was little or no chance of
bringing it back on the floor of the
upper house.
It appears that Senator Sage, an ad-
vocate of the bill, secured sufficient
votes to send it to a third reading.
Senator Walker was out of the room
Harry Rapf to Manage
the Selznick Studios
HARRY RAPF has been appointed
by President Lewis J. Selznick
as general manager of the Selz-
nick Studios, in which capacity he will
be associated with Production Manager
Myron Selznick.
Mr. Rapf is well known to exhibitors
not only as a producer but as a show-
man. Before entering the motion pic-
ture business as an independent pro-
ducer he was in the theatrical business,
and the same knowledge which he
gained in over twenty years as an ex-
hibitor of stage plays he has employed
in the production of pictures.
As a producer Mr. Rapf has the box
office angle. His record of successful
screen productions include "The Master
Hand," "The Devil's Toy," "His Broth-
er's Wife," "Flower of Faith," "The Sil-
ent Master," "The A'lad Lover," "The
Great Love," "Wanted for Murder" and
"Sins of the Children."
D. C. McCIellan Is Dead.
D. C. McCIellan, Twin City sales man-
ager for Vitagraph, died April 11 at
his home, 814 Ellwood avenue, Minne-
apolis, from pneumonia He had been
ill only a few days.
Mr. McCIellan was born at El Paso,
111., October 14, 1881. He was educated
in the public schools at Pekin, 111. In
1914 Mr. McCIellan came to Minneapolis
and had been engaged in the moving
picture business here since that time.
He formerly operated theatres in Illi-
nois and has also owned and managed
moving picture houses in Minneapolis.
at the time. When Mr. Elliott and
others rushed to him for his assistance,
he waited until Mr. Sage and one or
two others were temporarily absent
from the Senate, and then quietly as-
certaining that he could muster suffi-
cient Democratic votes to send the bill
back into committee, he made his play,
stating that an unfair advantage had
been taken of his absence, and with
votes to spare the bill went to its death.
GRANT.
Local 306 I. A. T. S. E. Will
Raise Initiation Fee $25
THROUGH M. J. Rotker, corre-
sponding secretary of Local 306,
I. A. T. S. E., comes the an-
nouncement that beginning June 1, its
initiation fee will be raised from $75
to $100.
Any projectionist who is thinking of
affiliating with the union through Local
306 would do well to do so before June
1 and thus affect a saving of $25. This
increase in the initiation fee has no
companion raise in monthly dues as they
remain the same as at present.
Local 306 is completing plans for the
attendance of its delegates at the an-
nual convention of I. A. T. S. E. in
Ottawa in May, at which session it will
take an active part.
Talmadge Sisters Arrive from Coast.
Constance Talmadge, her mother, and
her sister, Natalie, are now in New York,
having arrived from the Coast Friday,
April 18, to visit Norma Talmadge. As
Saturday was Constance's birthday, a
surprise party was tendered her by Mr.
and Mrs. Joseph Schenck at the St.
Regis Hotel, where a birthday dinner
for twenty was served, followed by a
theatre party, and winding up with an-
other party at the Midnight Frolic on
the New Amsterdam Roof. Among
those present were Joseph M. Schenck
and Norma Talmadge, Mrs. Talmadge,
Constance and Natalie Talmadge,
Irving Berlin, Edmund Goulding, Miss
Mercita Esmonde, Miss Beulah Living-
stone, Miss Anita Loos, Miss Ethel Gray
Terry, John Emerson, Alfred Newman
and Lieutenant Von Hoffman.
Salt Lake Rebates Tax
for Influenza Months
MEETING the demand of the theatre
managers of Salt Lake City, the
city commission has rebated two
months theatre license tax for the time
the show houses were closed during the
Spanish influenza epidemic last fall.
Fourteen theatres were allowed rebates
including every show house in the city
which was operating at that time. They
include the American, the Broadway,
the Empire, the Isis, the' Liberty, Pan-
tages, the Paramount-Empress, the
Cozy, the Photoplay, the Princess, the
Salt Lake, the Strand, the Orpheum and
the Wilkes.
Those theatres which had paid their
1919 license tax were granted actual re-
bates while the houses which had not
paid their new license tax will receive
credits upon this year's license in lieu
of the rebates. The rebates paid
amounted to $91.75 and the credits to
$213.05, making a total of $304.80.
The matter had been under advise-
ment by the commission for several
weeks, and upon final consideration it
was decided by the commissioners that
the manager's contention was fair in
view of the fact that they had co-
operated in every possible way to aid
during the epidemic and in view of the
further fact that stores were not made
to close during the epidemic and the
theatres probably suffered out of pro-
portion to other lines of business called
upon to pay a license tax.
Must Pay Tax on Tickets for Children.
An interpretation of the new theatre
tax law has just been received in Salt
Lake City from Washington. It is to
the efifect that the same tax as is col-
lected from adults must be paid for
theatre tickets purchased for children
under 12 years of age. Wherever chil-
dren under this age are admitted free
there is no tax, it is pointed out. This
has been a debatable question in Salt
Lake and the managers are happy to
have it settled.
Alice Brady Completes
Her Contract with Select
AT the end of this week Alice Brady
will have finished her contract
with Select. This contract will
not be renewed, it is stated. Miss
Brady's motion picture plans for the im-
mediate future have not yet been deter-
mined. She is at present considering a
number of offers, several of which are
understood to be unusual to a degree.
Miss Brady, of course, continues her
stage work, and is now approaching her
300th performance in "Forever After,"
at the .Playhouse. As a star of the
spoken drama. Miss Brady has scored
a success that has few parallels in the
annals of the American stage. In her
first year as a star she has not only won
a personal triumph, but is playing a
solid season on Broadway. In her work
as a legitimate star, she has won a de-
gree of popularity comparable to that
which is hers as a star of the screen.
Alice Brady's notable success in "For-
ever After," in addition to the popularity
which already was hers through the
medium of the screen, has made her
name a box office magnet of great
power.
J. A. Koerpel Is Appointed
Goldwyn's Seattle Manager
J A. KOERPEL will remain in Seattle
as an exchange manager after all.
" The announcement which ap-
peared in the Moving Picture World
two weeks ago to the effect that he had
jesigned his position as Seattle man-
ager for World to enter the field of
exporting was correct, but when Mr.
.Aronson, Western division manager for
Goldwyn, hurried up from San Fran-
cisco and painted to Mr. Koerpel all
the glories of a position as manager of
the Goldwyn office, Koerpel could not
resist the lure of the film game. He is
now ensconced in the private office of
the manager in the Seattle Goldwyn
headquarters.
Mr. Koerpel has not only been active
in the organization of film men, but has
worked on the last two Liberty Loan
drives. He has been appointed to take
charge of the film publicity end of the
Victory Loan for this entire district.
May 3, 1919
THE MOVING PICTURE WORLD
639
NEW YORK'S SUNDAY BILL SIGNED
Governor Smith Declares Previous Law, Was Ambiguous
— Says Minority Have No Right to Impose Their Will on
Public — Exhibitors Conduct Long and Winning Campaign
GOVERNOR ALFRED E. SMITH,
of New York, has signed the Sun-
day motion picture bill. Cities
and villages can now decide through
their individual governing bodies as to
whether or not they desire motion
picture shows after 2 o'clock Sunday
afternoons. The fight of years was
concluded in the Executive Chamber
Saturday afternoon, April 19, when with
strokes of his pen Governor Smith
signed this bill and a companion meas-
ure which legalizes and permits Sun-
day baseball. The victory is one of
the greatest in the history of the mo-
tion picture industry in this state.
Other states, looking to New York, will
undoubtedly follow the example which
has been set.
"The present law on the question of
Sunday motion picture shows is more
or less ambiguous," said Governor
Smith, "and its proper construction has
been a matter of doubt. Under con-
flicting decisions of the Appellate Divi-
sions in the various departments of
this state the exhibition of motion pic-
tures on Sundays has been held in some
sections to be a violation of the law
and in others that it was not. Neither
party seems to have dared to put the
question to a hazard of the decision
of the Court of Appeals and by obtain-
ing the judgment of the Court of last
resort establish a uniformity of judi-
cial holding on this subject.
Public Opinion Has Been Strong on
Subject.
"Still further, in those departments
where there has been a ruling against
the legality of the exhibition of mo-
tion pictures on Sunday, public opinion
has been so strong on the subject in
favor of the exhibition of motion pic-
tures that the law as interpreted by the
Appellate Division in many localities
has not been in force. It stands as
one of those disregarded statutes the
inefficiency of which brings into dis-
repute the entire body of our prohibit-
ing laws. In addition to the reasons
which I have urged and which appeal
to me for the approval of the bill em-
powering the various municipalities of
the state to act upon the subject in
regard to baseball, and which apply
also to moving pictures, there exists
the further argument that it is desir-
able that the uncertainty of the present
statute, both as to construction and
enforcement be removed. This result
can be attained by the enactment into
law of this bill and so I accordingly
approve it.
Governor Receives Many Letters.
"I have received hundreds of com-
munications from citizens both advo-
cating and opposing the measure, and
I recognize that the feeling upon this
subject is very deep and that the ac-
tion which I am taking in the matter
will be viewed with very great interest
by a substantial portion of our citizens.
"For this reason, I have given this
subject my most careful consideration,
not only since the hearing on the bill
but since its first introduction, when it
became probable that the matter would
ultimately come before me for deter-
mination.
"I realize that a very substantial por-
tion of our people most conscientiously
oppose permission to indulge in recrea-
tion or sports of any kind on Sunday.
I respect them for their opinions and
I believe that in those opinions they
are entirely conscientious.
Sunday Partisans Good Citizens.
"On the other hand I know that a
great many advocate the measure and
believe in reasonable recreation and
amusement on Sunday, and who con-
sider that it is that species of rest
which somes from change of thought
and change of activity, and that they
are equally good citizens of the com-
monwealth, and that their opinions are
entitled to equal weight.
"After a thorough consideration of
the matter, I am of the firm opinion
that those members of a community
who oppose all recreation and amuse-
ment on Sunday, or at least the sort
permitted by this amendatory bill, have
no right, in law or in morals, where
they constitute a minority of a com-
munity, to impose their views upon the
majority, who disagree with them, and
who prohibit the latter from exercis-
ing rights and privileges to which they
deem themselves to be entitled, the
exercise of which will in no wise inter-
fere wnth the orderly and proper ob-
servance of the day of rest by those
desiring to refrain from attending
amusements.
Majority May Prevent Exhibitions.
"On the other hand, this bill pro-
vides that where a majority of the com-
munity, as represented in its local Legis-
lative body, is opposed to Sunday mo-
tion picture shows, such amusement is
prohibited in such locality. If repre-
sentative government is what we claim
and believe it to be, the action of the
local Legislative body will properly re-
flect, in each instance, the wish of the
majority of the citizens themselves.
"The witnessing of motion pictures,
either with or without an admission
fee, is. a most harmless diversion. It
is in no sense deteriorating to the
moral fibre of the witnesses. Well to
do people can and do on Sunday pursue
their amusements with entire impunity
Enid Bennett In Paramount's "Law of Men" H as to Deal with Grown-ups and Children Both.
Young America in tlie Pictuit; on tlie lUglit is Uiving a Modern Version of "Tlie Dying Gladiator."
640
THE MOVING PICTURE WORLD
May 3, 1919
and under the protection of the laws.
Our golf courses are crowded, our high-
ways are thronged with automobilists
seeking on Sunday the change of scene
and the beneficial effects resulting there-
from. The activities of a poor man
along this line are necessarily restricted
by the limit of his means.
No Invasion of Minority's Rights.
"Some form of relaxation on Sunday
is almost imperative and certainly most
beneficial in the cases of that great
mass of our people who during the
six week days are employed in con-
fining occupations. I cannot think that
if the sentiment of the majority of
any community, as represented by its
duly elected officials, is in favor of per-
mitting, under such restrictions and
regulations as they may see fit to im-
pose, the enjoyment of this very harm-
less amusement on Sunday, the rights
of the minority are in any wise invaded.
"I believe that before any class of
our citizens should be given the right
to impose their views upon this ques-
tion on which people so widely and
conscientiously differ, upon those who
disagree with them, they should, at
least, represent the sentiment of the
majority in their respective commu-
nities. And so, I am letting the com-
munities of this State, have the right
to decide the question for themselves."
Organization Turned the Trick.
The victory really dates back in its
inception to last fall, when the motion
picture exhibitors of this State started
a campaign which was carried on dur-
ing the succeeding months in every city.
So actively was the campaign waged
that Buffalo sent petitions bearing the
names of over 225,000 people favoring
Sunday movies to its respective sena-
tors and assemblymen. Rochester con-
tributed 85,000 names to petitions and
Syracuse 55,000. Queries were sent to
every city of over 20,000 in the entire
United States where picture shows are
open on Sundays and the replies re-
ceived added fuel to the campaign.
Organization really turned the truck.
Eighty per cent, of the theatres' in this
State backed the movement to a finish.
The Governor's final attitude on the
measure was watched with much in-
terest. In some one of those unmis-
takable ways, which always exist and
which are untraceable, word was cir-
culated through the Capitol last Fri-
day that the Governor had decided to
sign the Sunday motion picture bill.
Expect Early Action on Opening.
Just what Albany will do in a move-
ment to provide Sunday shows for this
city seems more or less uncertain at
the present time. George Roberts, who
is at the head of the local league, has
.said recently that matters would be per-
mitted to drift until next fall, and that
in the meantime the city would be
sounded out as to its sentiment. In
view of the fact that the neighboring
city of Troy has Sunday movies and
attracts many hundreds each week from
this city it is reasonable to believe that
the local aldermen will permit the thea-
tres here to open on Sundays.
Other cities about the State, judging
from the reports which are already
reaching the State Conference of
Mayors, headquarters of which are lo-
cated here, will take early action
through their governing bodies toward
opening the motion picture houses.
GRANT.
BROOKLYN SHOWMEN HAIL SUNDAY BILL
Exhibitor Meeting Plans Dinner to "Triumvirate"
of Cohen-Berman-O'Reilly— "Fit to Win" Assailed
WHAT'S in a pen? Well, it all
depends. If the pen is one of
the three with which Governor
Smith signed the Sunday moving pic-
ture bill for New York, and if the pen
is presented to you in appreciation of
your tireless labor in working for the
passage of the measure, than there is
a whole lot more to the pen than an
ordinary quill.
Sydney S. Cohen, president of the
New York State Exhibitors League, S.
I. Berman, its secretary, and Charles
O'Reilly, one of its strongest organizers
and supporters, were the proud recipi-
ents Monday, April 21, of the historic
pens which registered Governor Smith's
signature to the bill giving the Empire
State Sunday motion picture.
The Exhibitors League of Brooklyn
met at midnight on April 19 to con-
duct its usual monthly session and to
celebrate the passage of the Sunday
bill which the Governor had just signed
that afternoon. The meeting went into
the little hours as the showmen of
Brooklyn paid tribute to the work of
their three champions and then went
Sydney S. Cohen
Lead New York State Exhibitors'
League to Sunday victory.
on to puf their stamp of disapproval
on "Fit to Win," the picture sponsored
by Public Health.
To Give Dinner to Trio.
A dinner to Messrs. Cohen, O'Reilly
and Berman was put under way with
a burst of enthusiasm on the motion
of John Manheimer. William Brandt,
president of the Brooklyn league, is at
the head of the committee arranging
the dinner, which will probably be held
at the Commodore. Not only the ex-
hibitors of Brooklyn, but those of all
the boroughs of New York will gather
to eat and pay tribute to the work of
the three men, to whom more than to
any other individuals is due the victory
of Sunday pictures in the state.
Tribute will be paid at the dinner
to the memory of the late Mayor Gay-
nor, to whom is ascribed the fact that
Sunday motion pictures were permitted
on sufferance in New York City. A
bust of Alayor Gaynor will be presented
to the city by the exhibitors in grateful
recognition of his friendship and sup-
port.
Praise for the Triumvirate.
Practically every exhibitor at the
Brooklyn meeting spoke on the work j
done by Messrs. Cohen, Berman, and
O'Reilly, popularly called the "trium-
virate." The State Exhibitors League,
which recently extended its scope and
power by a sweeping reform of its con-
stitution, particularly in reference to
membership, was shown in President
Cohen's report to have effected this
year what the producing end of the in-
dustry was unable to do last year,
namely, secure the passage of the Sun-
day bill.
The trips made through the state by
S. I. Berman, according to Mr. Cohen,
had a great deal to do with the organi-
zation of the exhibitors and their back-
ing of the work at Albany. Mr. Ber-
man's "flying trips" were made to cities
and towns where organization was lack-
ing, and he never came away from
such a community without leaving an
organized lot of enthusiasm behind him.
Charles O'Reilly, whose Irish sense
of government and administration was
invaluable in New York and Albany,
heartily commended the part taken by
Rochester in the fight for Sunday pic-
tures.
Rochester a Hundred Per Cent. Town.
"Rochester is a hundred per cent,
town," said Mr. O'Reilly. "It deliv-
ered every one of its five assemblymen,
and one of its senators, and the other
senator, although ill and unable to vote,
expressed his favorable attitude toward
the measure, and all these men voted
against us last year. Every Rochester
exhibitor is a member of the State
League.
"Although I value most highly the
pen which I have received from Gov-
ernor Smith, I am going to present
mine to the picture showmen of
Rochester. Theye're a fine lot, and the
industry should be proud of them."
Condemn "Fit to Win."
The Brooklyn Exhibitors League then
went on record condemning "Fit to
Win," the public health picture which
the government showed in the canton-
ments under the title "Fit to Fight."
"The film has served its purpose,"
said John Manheimer. "The govern-
ment now has nothing to do with it.
It is being exploited by the individuals
who bought it from the government,
and they are using the government
literature for backing."
Picture Not Shown by Exhibitor.
Although the picture was shown at a
Brooklyn house, it was pointed out
that it was not the theatre of an ex-
hibitor but a combination house which
devotes most of its time to stage at-
tractions.
Not a single exhibitor at the meeting
spoke in favor of the picture. A letter
from William Brandt to Commissioner
of Licenses Gilchrist was read, in which
Mr. Brandt offered to the latter in the
May 3, 1919
THE MOVING PICTURE WORLD
641
name of the Brooklyn League, his
thanks and support for his efforts in
securing an injunction against the pub-
lic exhibition of the film. Mr. Cohen
added that the State League had also
officially condemned the film in a letter
to Mr. Gilchrist.
The meeting on motion then went on
record "condemning salacious films and
particularly the film entitled 'Fit to
Win'." The motion stated further "that
the public health officials be requested
to withdraw this picture from public
exhibition, and if this cannot be done
to withdraw its official sanction there-
from; that a copy of this resolution be
sent to the United States authorities
at Washington, to the district attor-
ney of the county to Deputy Police
Commissioner Mrs. O'Grady and to
Comissioner of Licenses Gilchrist, offer-
ing to the latter our full and hearty
support in his endeavor to prevent this
and similar films from being shown on
the screen."
League Will Carry on Work.
A telegram from Mr. Cohen shows
that the New York State Exhibitors
League is carrying on the work in con-
nection with the interests of the show-
men. In addition to its successful fight
for Sunday showings the League was
able to halt in the Senate the passage
of the Slacer censorship bill which had
passed the House. The work of the
League, according to Mr. Cohen, will
now be concentrated on the opening of
the remainder of the State where Sun-
day pictures are banned.
to Forbid Commissioner
ing with Its Showing
who has for the past
seen in several stage
cific Coast, has joined
edy Company forces
tured in forthcoming
productions. Miss Rob
' work was in comedy.
support of Eddie Lyon
for a time and then
work.
few weeks been
plays on the Pa-
the L-Ko Kom-
and will be fea-
two-reel comedy
erts's first screen
She was seen in
s and Lee Moran
took up feature
SUE TO KEEP CENSOR OFF "FIT TO WIN"
Seek Through Injunction
Gilclirist from Interfer
A CAMPAIGN to insure the exhibi-
tion of the film entitled "Fit to
Win," originally produced for the
use of the War Department with the ap-
proval of the United States Public
Health Service for exhibition in the
army cantonments in this country and in '
France, has been launched with the sup-
port of the army authorities and with
the filing of a suit in the United States
District Court, to enjoin John F. Gil-
christ, Commissioner of the Department
of Licenses, New York, from interfer-
ing with the exhibition of the film.
When the film was exhibited at the
Grand Opera House in Brooklyn re-
cently, Commissioner Gilchrist is alleged
to have assumed the prerogative of
public censor and notified the owners of
the leading motion picture theatres in
the city that if they showed the film in
their playhouses it would be deemed
sufficient cause for the revocation of
their licenses.
Commissioner Must Show Cause.
The action of Commissioner Gilchrist
is alleged to be illegal and unlawful,
and Isaac Silverman, who recently ac-
quired the rights to the film throughout
the country, obtained an order from
Judge Augustus N. Hand directing Com-
rfiissioner Gilchrist to show cause why
he shall not be enjoined from interfer-
ing with the exhibition of the film.
The film was produced with the hope
and expectation of elevating the morals
of the men in the service, and many
army oflficials are of the opinion that
its exhibition accomplished highly suc-
cessful results and the film has received
the indorsement not only of army of-
ficials, but of prominent members of the
medical profession and many clergymen.
Has Been Found Valuable.
"The film 'Fit to Win' in its original
form is being used to good advantage in
the army," says Meritten Ireland, Sur-
geon General, "and it is high time that
the general public should receive the
benefit of its information and clear
teachings. I regard motion pictures, next
to newspapers, to be the most rapid and
effective way of telling the people what
needs to be done."
Billie Burke Opens Big
Loan Drive at Capital
WHO'LL take the first bondsi"
asked Billie Burke of the
crowd of 50,000 that assembled
at the steps of the south steps of the
Treasury at Washington on noon last
Monday to attend the opening cere-
monies of the Capital's Victory Liberty
Loan drive.
Admiral Sims, who commanded the
American fleet in European waters dur-
ing the war, was among those present.
People fought to go forward, but the
admiral was on the job and reached
Miss Burke before anybody else could.
"I will," he cried. And he did. Admiral
Sims, it will be recalled, was asked when
America declared war when he could
have the navy ready for action. "It's
ready now," he said. And it was.
Nobody minded playing second fiddle
to the admiral, and for a long time after-
ward the famous Paramount star was
busy selling bonds, helping Washington
off to a good start toward its quota of
$20,307,000.
At the personal request of Frank R.
Wilson, in charge of publicity for the
Victory Loan, Miss Burke, the Para-
mount star, agreed to come to Wash-
ington to open the drive. She arrived
in the Capital Sunday afternoon.
Edith Roberts Joins L-Ko Forces.
Edith Roberts, who has been featured
in Bluebird productions recently and
Josie Sedg'wick Now with Universal.
Josie Sedgwick, sister of Eileen Sedg-
wick who will be remembered as Eddie
Polo's leading woman in "The Lure of
the Circus," has been added to the Uni-
versal Western drama forces. Josie
Sedgwick, has been seen in numerous
Triangle releases. Miss Sedgwick will
first be seen in "Hate Everlastin' " op-
posite Pete Morrison, which will be
produced by George Holt.
Many War Films Ready
for the News Weeklies
THE War Department has an-
nounced that in the near future
there will be available for use
in the news weeklies films showing
American troops in all the varied phases
of training, fighting and occupation,
which were made in Europe by officers
and men of the Signal Corps of the
Army.
Representatives of all the companies
making news weekly films viewed the
first showing of official Signal Corps
films last week at the projection room
of the International Film Service, in
New York. Subsequent showings will
be held weekly or oftener.
"The war pictures thus made avail-
able have never before been shown to
the public," declared the War Depart-
ment in announcing the completion of
these films. "The films already in the
possession of the War Department and
not yet shown in public, are sufficient
to furnish all the war scenes which
the news weeklies can use for some
months to come and additional material
is still being received from Europe, in-
cluding pictures from the Army of Oc-
cupation in Germany and from Russia."
Frank Currier Marries.
Frank Currier, affectionately known
as Metro's grand old man because of
his long association with Metro in parts
of old men, but who is not so old, was
married to Miss Mabel Olms, an Eng-
lish dancer. For many years Miss Mabel
Olms had made her home in America,
and she and Frank Currier were friends.
Then Mr. Currier was stricken with a
dangerous illness and Miss Olms had
him brought to her home, where she
nursed him back to health.
At that time Frank Currier was the
organ grinder in the stage production
of "The Poor Little Rich Girl," with
Viola Dana, but on his convalescence he
came to California. After he became
established in motion pictures he sent
East for Miss Olms to come to Los
Angeles, and when she arrived he per-
suaded her to marry him.
H. M. Gaylord Made Deputy.
H. M. Gaylord, former assistant to
Deputy Commissioner B. C. Keith, has
been appointed deputy commissioner of
the Bureau of Internal Revenue to suc-
ceed Mr Keith, who resigned -April 15.
Mr. Gaylord entered the service of
the Treasury Department in 1905, com-
ing to this city from Bristol, Conn. He
has advanced rapidly, filling in succes-
sion a number of important positions
and has a very comprehensive knowl-
edge of the revenue laws and the needs
of taxpayers.
Erects Big Sign on "Salome."
A painting thirty feet high, repre-
senting a scene in ancient Judea, con-
fronted everybody who went near Gor-
don's Olympia Theatre, Boston, during
the run of the Theda Bara production
"Salome." Topping this huge cut-out
was another big cut-out showing Miss
Bara looking over the city.
This was one of many exploitation
devices used by N. H. Gordon, owner
of Gordon's Olympia, during the two
weeks' run of the Bara spectacle.
642
THE MOVING PICTURE WORLD
May 3, 1919
GEORGE SMITH SAILING FOR LONDON
Vitagraph's English General Manager Returns
with Perfected Plans for Company's Expansion
GEORGE H. SMITH, general man-
ager of the Vitagraph Company
in London, England, arrived in
New York again this week on his way
home. Mr. Smith sails for Europe on
Satuday, having perfected arrangements
for a remarkable expansion of Vita-
graph's foreign business, now that war
conditions make a resumption of normal
business possible.
Mr. Smith's last trip to America was
in December, 1916, but his whole time
in the United States on the occasion of
that visit was scarcely a week. His
present trip has embraced almost two
months and he journeyed all the way
out to Vitagraph's Hollywood studio
and participated in the reunion of the
Smith family in Santa Barbara.
Mr. Smith said that the picture busi-
ness in England was never in a more
flourishing condition.
Big Business for Theatres.
"The entire amusement business in
England is better than it has been in
years. We have a vast floating popula-
tion in the big English centers. Troops
and civilians from all over the world
are traveling through England, hotels
are crowded and picture theatres are
doing the biggest business in their his-
tory.
"A big boom is coming for Vitagraph,
and it was mainly for the sake of speed-
ing up negatives for shipment abroad
and for the closing of contracts for the
company's export business that I came
to America.
"When I get back to London we are
going to initiate a big campaign. We
are going to install American booking
methods throughout our organization
on the other side and I am going to have
my rental manager make a trip to
America to study at first hand the
rental methods employed here by Vita-
graph.
London Office Resumes Pre-War Status.
"Before the outbreak of the war, and
particularly up to the time of America's
participation in it, we did a truly phe-
nomenal export business through our
London office. We covered the entire
Eastern Hemisphere with Vitagraph
product, and I dare say that no com-
pany has as big a representation in the
Far East as Vitagraph had.
"When the war came, and particularly
when America entered the war, the ex-
portation of negatives was so limited
that our export business naturally could
not keep apace with the demand. Now
that normal conditions are in sight once
more, the London office will again take
over the exportation of Vitagraph pic-
tures to the Eastern Hemisphere.
"We have closed a number of impor-
tant contracts for Vitagraph produc-
tions, serials and two-reel comedies
that will give the product of our com-
pany a remarkable I'epresentation in
the Eastern Hemisphere, and within the "
next six months I look to see a bigger
Vitagraph export business than at any
time in the company's history.
Did Big War Business in England.
"Even during the war years we have
done a remarkable business in the
United Kingdom with the big Vita-
graph specials, 'Over the Top,' 'The
Common Cause' and 'Womanhood, the
Glory of the Nation.' 'The Battle Cry
of Peace' we released in England under
the name of 'The Americans' Home,' and
what the picture did stands as one of
the achievements of the cinema busi-
ness in England.
George H. Smith is a brother of Al-
bert E. Smith, president of the Vita-
graph Company. His visit offered him
the opportunity of participating in the
reunion of the Smith family, which oc-
curred out in Santa Barbara about
April 1.
Mrs. Drevf Wants Scripts.
Stories' in synopsis form for two-reel
comedies of the familiar Drew type
are still wanted by the V. B. K. Film
Corp., 220 West Forty-second street,
and are wanted very badly at the pres-
ent moment. Mrs. Sidney Drew will
continue to produce two-reel stories for
the Paramount program, adhering to
the original lines, and as she has al-
ways looked after the scenario end the
stories will be unchanged in their gen-
eral style. The full synopsis only is
wanted. Full continuities will not be
considered.
George H. Smith
General manager of Vitagraph'B
London office.
Tate to Assist James Cruze.
Cullcm B. Tate, who just returned
from France after over a year's service
in the Camouflage Corps, will be assist-
ant director to James Cruze in the pro-
duction of Wallace Reid's new picture,
"You're Fired," on which work was be-
gun last week at the Lasky Hollywood
studio.
Mr. Tate was employed at the studio
for several years before he enlisted.
Charlie Takes the Pastry
From the Green Room Magazine, of
Sydney, Australia.
The Very Well-Known Cake
Goes to Charlie Chaplin
FOR several years past the Green
Room Magazine of Sydney, Aus-
tralia, has given a huge cake to
the most popular screen or stage star
appearing in that country during the
year. Heretofore, women stars have al-
ways been the lucky recipients of the
pastry, but this year, by a popular vote
of the people, the cake was awarded to
Charlie.
The cake, covered with an icing that
represented a decorative relief map of
the Australian continent, arrived at the
studio on Chaplin's birthday, April 16,
and was shared by the comedian with
the kiddies of a Los Angeles children's
home.
Universal Engages Winter Hall.
Winter Hall, who has been seen in
a number of Cecil B. DeMille produc-
tions, and who was more recently seen
opposite Helen Jerome Eddy in "The
Turn in the Road," has ben engaged by
Universal to support Dorothy Phillips in
her next Universal drama now being
produced at the West Coast studios by
Allen J. Holubar. Simultaneously with
the announcement of Mr. Hall's addi-
tion to the supporting cast comes word
that Alaxine Elliott Hicks, well known
to Broadway theatregoers because of
her many appearances on the stage in
juvenile roles, has also been given' a
prominent part in Miss Phillips' pro-
duction. Other members of the Phillips
cast are William Stowell, Robert C.
Andersen, Stanhope Wheatcroft, Thurs-
ton Hall and Margaret Mann.
Ernest Dench Leave's for England.
President George Julian Houtain, of
Gray Seal Productions, announces the
resignation of Ernest A. Dench as pub-
licity director. Mr. Dench left Satur-
day, April 26, on an extended trip to
England in the interests of Gray Seal
Productions.
May 3, 1919
THE MOVING PICTURE WORLD
643
FIRST NATIONALS HOLD CONVENTION
Second Annual Gathering Brings Exchange Managers Into
New York to Devise New Method for Go-operation — With
One Exception Entire Board of Directors Is Re-elected,
with James D. Williams Again Ghosen as Gircuit Manager
AT the Hotel Astor matters First
National centered and seethed
from Easter Sunday until Wed-
nesday evening, April 23, when the sec-
ond annual convention of franchise
owners in the First National Exhibitors'
Circuit was held. Coincident with these
sessions the managers of the circuit
met in their first conclave. In both di-
visions the delegates worked continu-
ously for three days, stopping only for
luncheon and dinner, the social features
being also interspersed with such mat-
ters of business as might be openly dis-
cussed. '
Announcements of importance to
franchise holders and picture showmen
who serve the public with First National
attractions were made during the three
days' session. Marshall Neilan will be-
gin work on a series of special features
in July, the first issue being promised
for an early date in October. Charles
Ray has been placed under contract to
become a First National star January 1
next, meanwhile finishing off his pres-
ent engagement with Thomas H. Ince
by making eight releases between now
and the end of the current year.
Paid Up Capital Stock Increased.
The capital stock was increased from
$50,000 to $150,000, the additional allot-
ments being subscribed to immediately.
The election of officers and directors re-
sulted in only one change in the direc-
torate. At the personal request of Wal-
ter F. Hayes, he was replaced on the
board by Ralph Clark, of New York,
other interests demanding Mr. Hayes'
undivided attention. James D. Williams
was re-elected manager of First Na-
tional for another year and Harry
Schwalbe continues as secretary-treas-
urer.
The exchange managers decided to
form the First National Sales Club and
to meet with the franchise holders in
subsequent annual conventions here in
New York. James D. Williams was
elected president of the exchange men's
organization, with Harry Weiss, of Chi-
cago, secretary.
It was determined that a "house
organ" should be published as essen-
tial to the efficacy of the Sales Club,
und to this end C. L. Yearsley vves
made publisher and Earl Hudson editor
of the "booster" sheet to be published
at weekly intevals and bearing the mes-
sage of co-operation that has built up
the First National to its present en-
viable station in the film market.
Exchange Men Form Sales Club.
It is a striking tribute to Mr. Williams
that he was chosen to head the Sales
Club without consulting him. Likewise
did the exchange managers express their
appreciation of the help Messrs. Years-
ley and Hudson have given them in in-
sisting upon their running the new pub-
lication. When Lieut. Jim Anderson
made these announcement on behalf
of his co-workers he declared that the
exchange men demanded these men and
would not countenance any declinations.
While "work" was the slogan of the
joint conventions, "play" was not en-
tirely eliminated ; but the delegates
stayed under the shelter of their own
hotel roof to gambol at two luncheons
and two dinners, the Tuesday evening
meal really being worthy of classifica-
tion as a banquet, when both exchange
managers and franchise owners as-
sembled in the Belvidere Room to eat,
to listen to several felicitous addresses
and to be entertained by professional
singers delegated by Waterson, Berlin
& Snyder, publishers of several vocal
numbers that are based on the titles of
First National Film features.
James D. Williams Greatly Popular.
Here it was that James D. Williams
came in for the presentation of a mas-
sive silver cup, a tribute from the ex-
change managers. The inscription on
the beautiful token tells the whole
story: "To Our Dynamo." Lieut.
James Anderson, on behalf of the ex-
change managers, made the presenta-
tion speech, while Harry Weiss pre-
sented the cup. There was an impelling
note of sincerity and earnestness in
Lieutenant Jim's tribute to Mr. Wil-
liams, and in acknowledging his per-
sonal gratitude for the gift the man-
ager of the First National voiced the
appreciation of the franchise owners
for the concerted efforts of the ex-
change managers, who have worked en-
thusiastically in building up, in a little
more than a year, a business of the im-
portance and influence in the trade
First National has achieved.
Delegations Join in Banqueting.
During the early period of banqueting,
Col. Fred Levy, of Louisville, held the
gavel and interjected a spirit of con-
vivial brightness into the occasion by
his conspicuously easy and magnetic
methods and manners. Later on Presi-
dent Lieber assumed command only to
impress the spirit of earnestness that
pervaded the convention by calling the
franchise holders into an evening ses-
sion, but not until the menu had been
disposed of and the banquet had reached
its happy conclusion.
It was conspicuously noticable that
the First Nationalites had come here
to get down to business and dispose of
matters swiftly and thoroughly. What
happened in the meetings of the fran-
chise holders is not of record, but the
exchange managers met forenoon, after-
noon and evening in sessions that are
declared to have been inspired by the
co-operative spirit that has brought
First National to the front in speedy
order.
Trade newspaper men got their only
If "The Road Called Straight" Leads to the So ene on the Right, We'll Take a One-Way Ticket.
Louis Bennison in the Betzwood feature released through Goldwyn is an apostle of the straight and narrow path.
644
THE MOVING PICTURE WORLD
)
May 3, 1919
"peek" at the franchise holders during
the banquet, but at two luncheons and
one memorable dinner they listened to
frequently interjected addresses by
various men big in First National
affairs and thus learned that while the
exchange men were pegging away with
the work in hand their employers were
equally industrious in threshing out the
weighty matters that came before them.
The irrevocable impression was gained
that the well known "busy bee" is a
laggard and wastrel in comparison to
First Nationalites from top to bottom.
Arabian Nights Modernized.
Monday noon the "press gang" was
first introduced to the exchange men
at a luncheon served with Lieut. Jim
Anderson at the head of the table.
Monday evening C. L. Yearsley chape-
roned exchange managers and news-
paper men through a dinner of memor-
able portent. What was eaten tasted
good and what was said listened like
pages from the manuscript of unpub-
lished fairy tales. Sides ached, ribs
rocked and the lid of laughter rattled as
the risibles of the assembled company
hit the ceiling and rebounded over and
over again. It was after midnight be-
fore all those adepts at their game had
told all they knew about the film busi-
ness. There was another luncheon
Tuesday noon, with food prepared at a
different range, traveling one block to
Moore's chop house being the only de-
parture from an otherwise strictly Hotel
Astor location.
Finishing off this story is a detailed
time table of events and subjects dis-
cussed during the convention. These
interludes were staged solely by the ex-
change managers while their bosses
delved into even more weighty sub-
jects on another floor of the hotel.
There was still a third section of the
Astor beside the meeting room reserved
for the convenience of First National-
ites— the press room, where Earl Hud-
son and his obliging assistant, Mr.
O'Connor, were in supreme control.
Here the newspaper men fared well at
the hands of Messrs. Yearsley and
Hudson.
High Praise for Yearsley and Hudson.
These two marvels of efficiency ac-
quitted themselves with ease and grace
throughout the convention. It was
Yearsley and Hudson who piloted,
plotted and schemed to keep the "going"
smooth and easy for the exchange men
and their bosses. And it is a matter
worthy of record in imperishable print
that First National, in every unit of the
organization, appreciates the efficiency
of its publicity experts. Time and again
were Yearsley and Hudson singled out
specificalljr in speeches by both ex-
change men and franchise holders as
subjects of praise for their demonstrated
skill and efficiency.
Franchise Holders in Attendance.
Franchise holders in attendance,
headed by the directorate, included, be-
sides Manager James D. Williams, Rob-
ert Liebler, Indianapolis, president;
Harry Schwalbc, Philadelphia, secre-
tary-treasurer; E. H. Hulsey, Dallas; J.
G. von Herberg, Seattle; T. L. Tally,
Los Angeles ; Aaron Jones, Chicago,
and R. H. Clark, New York. Directors :
Fred Dahnken, San Francisco; F. V.
Fisher, Seattle; M. P. Dewees, Van-
couver; William H. Swanson, Salt Lake;
Harry T. Nolan, Denver; Mr. Schulin,
Winnipeg; M. L. Finkelstein, Minne-
apolis; Tom Saxe, Milwaukee; A. H.
Blank, Omaha; William Sievers, St.
Louis; N. J. Flynn, Kansas City;
Nathan Ascher, Chicago; Col. Fred
Levy, Louisville ; E. V. Richards, New
Orleans; E. Mandelbaum, Cleveland; A.
L. Freedman, Cleveland; A. C. Barbian,
Akron; John Kunsky, Detroit; E. I.
Church, Paterson ; George N. Trendle,
Detroit ; Jacob Fabian, Paterson ; L. D.
Beggs, Canada; J. B. Clark, Pittsburgh;
Tom Moore, Washington ;• R. D. Craver,
Charlotte, N. C. ; Frank Ferrandini,
Richmond ; H. Brouse, Winnipeg, and
B. F. Staples, Ottawa.
Exchange Managers on Hand.
Twenty three exchange managers as-
sembled. They were-: Harry Weiss, Chi-
cago, Boyd Cunningham, Washington ;
W. E. Lusk, Cleveland; C. R. Beacham,
Atlanta; James Skirboll, Pittsburgh; A.
C. Seery, Chicago; L. Bickel, Dallas;
Jack Brainard, Oklahoma City; H. J.
Fitzgerald, Milwaukee; J. F. Cubberly,
Minneapolis; Harry Scott, Detroit;
Lieut. Jim Anderson, Richmond; Lee
Goldberg, Louisville; Tom Spry, Boston;
J. H. Von Tilzer, New York; Mr. Fauk-
ner, New Jersey; W. J. Heenan, Phila-
delphia; F. A. Fischer, Seattle; Floyd
Brown, Indianapolis; Jacob Fabian,
New Jersey; Mr. Sueringer, New
Orleans; E. V. Richards, Jr., New
Orleans, and Percy Smith, Buffalo.
Program of Discussions.
MONDAY, APRIL 21
10:00 a. m. Roll Call and Registration-
Lieut. Jim Anderson, of Richmond, Va., Branch
Chairman, presiding.
10 :30 a. m. Address of Welcome by J. D.
Williams.
10 :45 a. m. Statements by Managers of Sub-
jects They Wish to Have Discussed.
11 :00 a. m. "Advertising — Why We Do It.
The Manager's Part in It," by C. L. Yearsley,
Advertisiiiff Manager, First National.
11 :.S0 a. m. Open Discussion.
12 :00 m. "The New York Viewpoint — Why
Exchange Managers Are to Blame" — by George
Blaisdell, Editor, Moving Picture World.
12 :30 a. m. First National Luncheon to Man-
agers with Thirst Limitations Censored by
Trade Journal Editors.
2 :00 p. m. "The Inspection, Projection and
Care of Films in the Exchange, in the Theatre
and During Transit" — W. E. Lusk, Manager
Cleveland Branch.
2 :30 p. m. Open Discussion.
3:00 p. m. "The Value of Snort Subjects to
First National Exchanges" — By Floyd Brown,
Manager Indianapolis Branch.
3 :.30 p. m. Open Discussion.
4.00 p. m. "Basing Rentals on Population"
— A Letter Explaining How It Is Done in the
Minneapolis Territory.
4 :30 p. m. Open Discussion on Sales Methods
in Other Territories.
.") :30 p. m. Adjournment for Dinner.
8 :00 p. m. "The Value of Concentration" —
by A. J. Beecroft, New York Representative Ex-
hibitors' Herald.
8 :15 p. m. "Suggested Forms of Co-operation
Between Exchanges" — By Lee Goldberg, Man-
ager Louisville Branch.
8 :4.5 p. m. Open Discussion.
9 :30 p. m. Adjournment.
TUESDAY, .\PRIL 22
10:00 a. m. "The Troubles of First Nation-
al's Auditing Department". — by George Grant,
Auditor.
10:15 a. m. Open Discussion.
10 :30 a. m. "The Contract Department and
the Branch Managers" — by William Morgan,
Manager Contract Department.
10 :4.5 a. m. Open Discussion.
11 :00 a. m, "Optical Illusions" — by J. D.
Dannenberg, Business Manager Wid's Daily.
11 :1.5 a. m. Open Discussion.
11 :,30 a. m. "How We Get Exhibitors to
Book New Chaplins at $15.00 a Day Minimum"
— by A. B. Knox, Manager Salt Lake City
Branch.
11 :45 a. m. Open Discussion.
12 :00 m. "The Trade Journal's Part in the
Industry" — by W. A. Johnston, Publisher Mo-
tion Picture News.
12 :.30 p. m. Luncheon.
2 :00 p. m. "First National — Past — Present
and r uture"— bi/ Its President.
2:30 p. m. "Helling {Not a typographical
error) the Exhibitor" — by Leslie Mason, Man-
aging Publisher Exhibitors' Trade Review.
3 :00 p. m. Open Discussion of Service Ideas
in Use by Branches.
3 :.30 p. m. "The Celluloid Bolshevik" — by
George Blair, Eastman Kodak Company of
Rochester.
4 :00 p. m. Open Discussion of Fire Preven-
tion Measures Employed by Different Offices.
4 :.30 p. m. "Prospects for 1020" — by Harry
Schwalbe, Secretary-Treasurer, First National.
5 :00 p. m. "Rever.se English" — by E. L. Hud-
son, Publicity Dent., First National.
5 :30 p. ni. Adjournment.
6 :.30 p. in. Dinner for First National Mem-
bers and Managers.
A Moment of Mixed Emotions from "Whom the Gods Would Destroy."
This powerfully lillcd Fin'st National release sliow.s luTewith a stirriiiK scene
with a ladle about to do some slirrini^ itself.
Flynn Returns to New York.
E. S. Flynn, special representative for
Frank G. Hall and Samuel L. Rothapfel
in marketing the Rothapfel Unite Pro-
gram, has returned to the New York
offices of Independent Sales Corpora-
tion after a two weeks' trip through the
New England territory. Mr. Flynn re-
ports a keen interest throughout the
territory in the Rothapfel Program.
May 3, 1919
THE MOVING PICTURE WORLD
645
ON THE SCREEN IN MANY CITIES.
Minneapolis.
Garrick (J. K. Johnson). — The Turn In
the Road (Exhibitors Mutual).
WtnnlpeK-
Province (H. J. Jernberg). — William S.
Hart in The Poppy Girl's Husband (Art-
craft).
Gaiety (H. J. Jernberg). — Dorothy Phil-
lips in The Heart of Humanity (Univer-
sal).
Pliiladelpliia.
Fairmount (H. M. S. Kendrick). — Grif-
fith's The Girl Who Stayed at Home (Art-
craft); Constance Talmadge in Experi-
mental Marriage (Select); Marguerite
Clark in Three Men and a Girl (Para-
mount).
Lios Angrelea.
Broadway (T. L. Tally). — Alice Brady in
The Hollow of Her Hand cSelect).
Indianapolis.
Circle (S. Barret McCormick). — The
Turn of the Road (Exhibitors Mutual);
Madge Kennedy in Daughter of Mine
(Goldwyn).
Eurel^a, Cal.
Orpheum (J. Lindsay Brown). — Alma
Rubens in Diane of the Green Van (Ex-
hibitors Mutual) ; George Walsh in I'll
Say So (Fox).
Detroit.
Majestic (Geo. E. Guise). — William
Faversham in Silver King (Paramount);
Vivian Martin in Little Comrade (Para-
mount).
Madison (John H. Kunsky). — D. W.
Griffith's The Girl Who Stayed at Home
(Artcraft).
Washington (John H. Kunsky). — The
Price of Innocence" (First National Ex-
hibitors' Circuit).
Adams (John H. Kunsky).— Constance
Talmadge in "Experimental Marriage
(Select).
Liberty (John H. Kunsky). — Gladys
Brockwell in The Pitfalls of a Great City
(Fox); Norma Talmadge in The Probation
Wife (Select).
New York City.
Strand (Joseph L. Plunkett). — Geraldine
Farrar in The Stronger Vow (Goldwyn).
Eighty-first Street (A. L. Shackman). —
Henry B. Walthall in Modern Husbands
(Exhibitors Mutual); Charles Ray in The
Sheriff's Son (Paramount).
Rivoli (Hugo Riesenfeld). — Charles Ray
in Greased Lightning (Paramount).
Rlalto (Hugo Riesenfeld). — Cecil B. De
Mille's For Better for Worse (Artcraft).
Fox's Audubon (Ben Jackson). — John
Barrymore in The Test of Honor (Art-
craft) ; William Farnum in The Jungle
Trail (Fox).
Fox's Academy of Music (Charles
Wuerz). — William Farnum in The Jungle
Trail (Fox); Ethel Clayton in Pettigrew's
Girl (Artcraft); George Walsh in Help!
Help! Police! (Fox); Priscilla Dean in The
Exquisite Thief (Universal).
Another Triumvirate — David Belasco, Mabel Taliaferro and Cyril Maude.
Who will produce Universal's Stage Women's War Relief series.
Fox's Bay Ridge (William Waldron). —
Dorothy Dalton in Extravagance (Art-
craft) ; William Farnum in The Jungle
Trail (Fox).
Fox's Bedford (Harry W. Moore). —
William Russell in Brass Buttons (Pathe-
American) ; Mae Marsh in Spotlight Sadie
(Goldwyn).
Fox's Comedy (David Schaefer). —
George Walsh in Help! Help! Police!
(Fox); William Farnum in The Jungle
Trail (Fox).
Fox's Crotona (Phillip Levy). — Charles
Ray in The Sheriff's Son (Artcraft);
George Walsh in Help! Help! Police!
(Fox).
Fox's City (Sam Pried). — Taylor Holmes
in A Regular Fellow (Triangle); Crane
Wilbur in Devil M'Care (Triangle).
Fox's Folly (Harry Lipkowitz). — Mad-
laine Traverse in The Love That Dares
(Fox) ; William Farnum in The Jungle
Trail (Fox),
Fox's Jamaica (John Spagna). — Elsie
Ferguson in The Marriage Price (Art-
craft) ; William Farnum in The Jungle
Trail (Fox).
Fox's Ridgewood (A. H. Anderson). —
Charles Ray in The Sheriff's Son (Art-
craft); William S. Hart in The Poppy
Girl's Husband (Artcraft).
Fox's Star (Arthur E. Smith). — George
Walsh in Help! Help! Police! (Fox); Will-
iam Farnum in The Jungle Trail (Fox).
Fox's Terminal (Fred M. Schafer). —
George Walsh in Help! Help! Police!
(Fox); Madlaine Traverse in The Love
That Dares (Fox).
Card Gets More Responsibility.
Lynn S. Card, general sales manager,
Independent Sales Corporation and
Film Clearing House, Inc., has been
given the added responsibility of han-
dling the executive end of the sales on
the Kothapfel Unit Program. With the
release of the first Charles Miller pro-
duction, started this week at the Bacon-
Ba'<er studio under the direction of Mr.
Miller, Mr. Card will have another list
of sales to promote. Mr. Card has the
supervision of 18 Film Clearing House
exchanges.
Goldwyn Moves its Main
Office to Fifth Avenue
THE main offices of the Goldwyn
Pictures Corporation and the
Goldwyn Distributing Corporation
will be moved on Saturday April 26
from 16 East 42d street to the eighth
floor of the Winfield Building at 469
Fifth avenue.
No greater commentary on the growth
of the Goldwyn organization can be
made than the fact that within the
two and one-half years of its exist-
ence it has been necessary to more
than double the floor space required
for the transaction of its business.
Whereas, at 16 East 42d street, only five
thousand square feet were occupied by
this growing concern, at the new quar-
ters something more than ten thousand
square feet will be occupied.
The Winfield building, of course, will
only be used for the main offices. The
foreign and exchange offices of Gold-
wyn comprising over 7,000 square feet,
will continue to be at 509 Fifth avenue,
and the warehouse at 14th street, ten
thousand square feet in area will re-
main in the same place.
A new arrangement of offices will be
made on removal to the Winfield build-
ing. Apart from the offices of the six
Goldwyn executives, which will be par-
titioned off and private, all departments
will be out in the open, forming an
expanse of several hundred desks.
Here's the New Combination Which Will Make Jack London Pictures.
C. E. Shurtleff and J. Frank Brockliss, seen on either side of the late Jack
London, who have formed the C. E. Shurtleff Company to
picturize the London stories.
Elaine Hammerstein Is
Selznick's Third Star
SELZNICK Pictures Corporation an-
nounces it has secured the ex-
clusive services of Elaine Hammer-
stein. She becomes the third star un-
der the Selznick banner. Miss Hammer-
stein is to start work shortly.
Miss Hammerstein is the daughter of
.\rthur Hammerstein, the theatrical
producer, and a great granddaughter of
the famous Oscar. She made her first
appearance upon the legitiniate stage
at the tender age of five. Her first pic-
ture was "The Face in the Moonlight."
646
THE MOVING PICTURE WORLD
May 3, 1919
1919 WILL BE REMARKABLE IN BUILDING
Report Shows Construction Work to Cost Total of
Nearly Two Billions — Over 300 Picture Projects
States Department of
a report through its
THE United
Labor in
Division of Public Works and
Construction Development predicts that
the year of 1919 will prove one of the
greatest in American history for build-
ing and construction work.
Contracts let in March show con-
clusively that building is getting under
way despite the talk of high prices.
The March record is better for 1919
than for any other year since 1911, ex-
cepting 1917, when Government con-
struction made the record abnormal.
From a study based on 6,446 building
projects known to have been contem-
plated at the signing of the armistice,
involving a cost of $1,892,275,000, the
Department of Labor concludes that SO
per cent, of these projects are yet to
be started.
A questionnaire was sent in February
to the builders of these 6,446 projects,
of which 2,882 are public undertakings,
78 being Federal, 279 State, 593 county
and 1,932 municipal. In general terms,
high prices of material, wage scales and
difficulty in financing are the chief ob-
stacles to building as shown by the
tabulation of the questionnaire infor-
mation. Conflicting statements from the
same state, however, show that sec-
tional and local conditions are the de-
termining factors rather than a general
and widespread rule. For instance, 42
Ohio builders claim a shortage of ma-
terial, while 163 specifically state there
is no material shortage.
The Moving Picture World, through
its own building department, has cata-
logued over 300 moving picture theatre
projects in building and remodeling
during the past six weeks, showing the
motion picture industry is booming
ahead with the best of prospects.
Modern Flatbush Theatre
Will Cost Half Million
A THEATRE which promises to be
one of the finest in New York
State will be erected at Flatbush
and Albemarle Road in Brooklyn by a
syndicate headed by John Manheimer.
The completion of the building, work on
which will start June 1, will mean the
expenditure of half a million dollars.
Plans have already been drawn for
the house, which will be a combination
theatre, with a main auditorium seat-
ing 3,000. A revolving stage, a large
waiting room designed to obviate the
congested lobby, and an automobile park-
ing space for the use of the patrons are
some of the features of the new theatre
which will be known as the Albemarle.
The transfer of the property owned
by the Borden Condensed Milk Com-
pany involved one of the biggest real
estate transactions in Flatbush for a
number of years.
John Alanhcimer, who heads the
syndicate building the Albermarle, is
the owner of the Park Theatre and one
of the pioneers of the Mutual Film Cor-
poration. Speaking of his plans, Mr.
Manheimer said: "There can be no
doubt as to the success of this project.
The demand for good, clean entertain-
ment in Flatbush greatly exceeds its
present supply.
"One of the many features of the new
theatre will be an immense assembly
hall on the second floor for public as-
semblies, balls and banquets in this sec-
tion. This feature will be welcomed by
the residents of Flatbush, as heretofore
there has been no place of public as-
sembly for them."
Swanson Interests Plan
a New $750,000 Theatre
PLANS for a new theatre building to
cost $750,000 are being prepared, ac-
cording to announcement which has
been made by W. H. Swanson interests
in Salt Lake City. The new theatre is
to be built on Main street, though as shows.
yet the exact site has not been an-
nounced. Mr. Swanson now owns three
theatres here, the American, the Lib-
erty and the Strand.
Several years ago the property of
the old St. Paul's Episcopal church,
Fourth South and Main streets, was
purchased by Mr. Swanson. The prop-
erty lies across Main street from the
Newhouse hotel, one of the leading
hotels of the city. Whether this is to
be the site of the new showhouse, how-
ever, is a matter which can only be
conjectured at the present time.
h is reported that ground will be
broken for the new theatre at once.
The plans have been made in Denver
and Mr. Swanson is reported to have
lett that city for New York to complete
arrangements for the new Salt Lake
City theatre. It is said to be the plans
of the Swanson interests to erect a
tneatre which will not only have facili-
ties for motion pictures but which also
can accommodate the largest road
MANY NEW HOUSES FOR CALIFORNIA
San Francisco Reports Outlook So Promising
Plans Are Being Made for Biggest Business Ever
PROJECTS for new theatres in San
Francisco and the territory served
by local film exchanges are crop-
ping up in numbers that insure a tre-
mendous amount of building work of
this kind in the near future. While
construction costs are still above the
normal, builders are preparing to have
work rushed, so promising is the out-
look in the amusement field. Contracts
are now being let for several new
houses and by mid-summer work on
many of these will be in full swing.
Several new theatres are being
planned for the downtown district in
San Francisco, although promoters of
these have not made formal announce-
ments to this effort. The property at
Eddy and Mason streets, where the
Tivoli Opera House w^s located at the
time of the great fire in 1906, has been
taken over by a concern having a chain
of theatres on the Pacific Coast and
work will be commenced shortly on
the erection of a large theatre with an
entrance near Market street. Negotia-
tions are under way for a transfer of
the Prager department store property
at Jones and Market streets to theatre
interests. A consummation of this deal
and the erection of a theatre would
place Film Row in the heart of the
amusement district.
Plan House for Santa Cruz.
Plans are being prepared by Reid
Brothers, San Francisco architects, for
a 2,000-seat house to be erected at Santa
Cruz, Cal., for F. D. Hihn, who has
leased it to Kahn & Greenfield. These
same architects are working on plans
for a 1,500-seat house to be erected at
San Rafael, a suburb of San Francisco.
This theatre, which will cost about $125,-
000, has been leased to Max Blumenfeld
and Sam Gordon for a period of twenty
years. Plans are also being prepared
for a large theatre to be erected at
Merced by Charles H. Douglass, of the
Elite Theatre and associates. Voters
of Tulare have voted bonds in the sum
of $^)0,000 for the construction of a
municipal auditorium that may be used
for the showing of moving pictures, and
a similar structure is being planned for
Porterville.
From Honolulu comes word that the
Consolidated Amusement Company, of
which Joe Cohen is the head, plans the
erection of a theatre at Bethel and
Pauahi streets at an estimated cost of
$150,000.
Enea Brothers are erecting a new
moving picture house with a seating
capacity of 1,500 at Pittsburgh, Cal., and
will name this the California. The con-
struction of a $100,000 theatre at Turlock
is being planned, but this project has
not reached a definite stage.
CHURCH.
Philadelphia to Have Two
New Theatres at $350,000
PLANS have been started for two of
the largest and best equipped
moving picture theatres in Phila-
delphia, the cost of both to aggregate
$350,000. H. Child Hogens is the archi-
tect for both structures.
One of the houses will be located in
Frankford, on Frankford avenue, near
Oxford, and will have a seating capacity
of 2,500. A pipe organ costing $25,000
will be installed and the total cost of
the theatre will be $150,000, according
to the owner, William Freihofer.
The other house will be erected in the
northern section of the city at German-
town and Lehigh avenues, and when
completed will surpass any in the vicin-
ity. The seating capacity will be 3,500.
The interior wall will be covered with
satin tapestry, and a pipe organ costing
$30,000 will be another feature.
$80,000 Picture House for Santa Barbara.
Work has already started on E. A.
Johnson's $80,000 theatre on West
Canon Perdido street, Santa Barbara,
Cal. The house will seat over 1,000.
There will be no balcony, but a saucer-
shaped floor will gvie the best possible
view of the screen.
The pipe organ is being planned to
cost $30,000. A unique feature will be
a tunnel exit leading from the center of
the floor. Mr. Johnson's new house
will be devoted exclusively to moving
pictures.
May 3, 1919
THE MOVING PICTURE WORLD
647
SELECT CHIEFS HOLD CONVENTION
Hotel Astor Scene of Conclave of Branch Managers
and Home Officials Who Outline Vigorous Year's
Campaign and Wedge In Attractive Social Program
RIGHT on the heels of Lewis J. Selz-
nick's acquisition of 100 per cent.
control of Select Pictures, and the
removal of the entire Selznick Pictures
forces from their West Coast studios,
under Myron Selznick, came the week's
convention of Select Pictures Corpora-
tion branch managers and home officials
at the Hotel Astor, beginning Monday,
April 21.
All of which, added to the many ac-
tual social and business happenings of
the convention, points to the fact that
Select is selecting the big things at
which to drive during the coming year.
The big announcements at the close of
Tuesday's session were those made by
Lewis J. Selznick when he stated
that Sam E. Morris is to be Select's
general manager, succeeding Arthur S.
Kane, resigned, and that Charles Rog-
ers will be director of sales, a new and
important office in the organization.
There will be no delay in the assump-
tion by these two officials of their new
duties. They will don the harness of
their offices on April 28.
Promotion from Ranks Select Policy.
In connection with his announcement
Mr. Selznick made the statement that
promotion from the ranks will be the
policy of his organization in the future.
He pointed out the importance which
he attaches to the progressive advance-
ment of live members of Select.
"A man," he said, "cannot stand still.
He must either go forward or go back-
ward. The man who retrogrades nat-
urally passes out of sight. The man
who shows himself capable of advance
will be given opportunities. I want to
make it plain that there is no limit to
the height to which a man working for
Select can raise himself if he refuses to
rest contented at each level of his at-
tainment."
As early as last Monday the Select
managers began to arrive in New York,
and by Monday morning all were on
hand. The first informal meeting was
held in Select's home office at 729 Sev-
enth avenue, where the visiting man-
agers took turns in wringing Lewis J.
Selznick's hand, in congratulation on his
acquisition of complete control of Select.
Starting of? with a handshaking fest,
the day wound up with a cabaret party
at Reisenweber's, while wedged in be-
tween were a lunch, a dinner and a
theatre party at the Criterion, where
"Three Wise Fools" entertained.
Business Talk on Tuesday.
Tuesday's session of the convention
opened in the College Room of the
Astor at 10 A. M. It was a purely busi-
ness meeting, and the discussion cen-
tered about salesmanship and plans for
the balance of the season. In addition
to the branch managers, the meeting
was attended by Joe Unger, general
manager of Select's Canadian branch.
Mr. O'Laughlin, of the Montreal branch ;
Phil Selznick, of Cleveland; Dave Selz-
nick, of Boston ; assistant general man-
ager, J. J. Rotchford ; Bedell, of Chicago ;
Safier, of Boston ; purchasing agent, C. C.
Ryan; Walter J. Porgis, E. R. Durham,
B. L. Faralla, G. M. Sheppard, treas-
urer, Morris Kahn ; general manager, Ar-
thur S. Kane ; Lester Adler, and public-
ity manager, Vivian M. Moses.
Salesmanship was the topic at the
third day's session of the conference.
The meeting opened with a request for
a general discussion of sales policy and
the method of interesting the disinter-
ested exhibitor. A number of valuable
facts were set forth by the various man-
agers relative to the methods employed
in their respective offices.
Vigorous and Thorough Discussion.
Mr. Kane asked for opinions regard-
ing the policy of various managers,
which resulted in a frank and open dis-
cussion. Matters of Select policy, ser-
vice and pictures were talked about
thoroughly.
At 1 :30 P. M. tlie session adjourned.
After a group picture on the roof of the
Astor, luncheon was indulged in until
Lewris J. Selznick.
President of Select Pictures.
3 o'clock, when the afternoon meeting
took up the subjects of the morning
conclave.
The acquisition of Olive Thomas and
Eugene O'Brien as Selznick stars and
the distribution of their features
through Select gave rise to an enthu-
siastic outline of a vigorous campaign
during the course of the convention.
Wednesday night the party saw
"Lightnin'" at the Gaiety, which was
followed by an after-theatre party at
the Ziegfeld Frolic.
Sophie Tucker Entertains.
Sophie Tucker, the attraction at Reis-
enweber's on Monday night, sang a few
of her best songs for the Select party
and made a number of complimentary
remarks about Olive Thomas, Eugene
O'Brien, Lewis J. and Myron Selznick.
Those in the party included the fol-
lowing Select branch managers : Henry
Siegel, New York; M. Milder, Philadel-
phia; Charles R. Rogers, Boston; S. S.
Webster, Buffalo; V. P. Whitaker,
Washington; Leo F. Levison, Pitts-
burgh ; Sam E. Alorris, Cleveland ; Harry
H. Hicks, Cincinnati; James O. Kent, De-
troit; Fred C. Aiken, Chicago; J. C.
Ragland, St. Louis; C. W. Taylor,
Omaha; A. H. McLaughlin, Kansas City;
H. A. Rathner, Minneapolis; T. O. Tat-
tle, Atlanta; IL G. Till, New Orleans;
C. C. Ezell, Dallas; H. E. Lotz, Los
Angeles; H. L. Knappen, San Francisco,
and Albert W. Eden, Seattle.
The others were Mr. and Mrs. A. H.
Blank, of Des Moines; Harry Rapf, Mrs.
Lewis J. Selznick, Mr. Finklestein, of
St. Paul and Minneapolis; assistant
branch manager Bedell, and Mrs. Bedell,
of Chicago; Phil Selznick, Cleveland,
salesman ; D. J. Selznick, assistant
branch manager, of Boston; Edith Koch,
private secretary to Lewis J. Selznick;
Myron Selznick, president of Selznick
Pictures ; David Selznick, secretary of
Selznick Pictures, and Haward Selznick.
Morris and Rogers Are from Rank*.
Sam E. Morris and Charles Rogers,
who were the center of Tuesday's big
annotincements, both illustrate Mr. Selz-
nick's contention that the best men rise
from the ranks. A few years ago when
Lewis J. Selznick was vice-president
and general manager of World Film, Mr.
Morris worked his way to the position
of manager of World's Cleveland Ex-
change. Later when Afr. Selznick found-
ed his own company, he installed Mr.
Morris as treasurer of Selznick Enter-
prises. When Select was formed Mr.
Morris was given the title of East Cen-
tral general manager, with jurisdiction
over Detroit, Cincinnati and Cleveland.
Charles R. Rogers joined Select when
it was founded in 1917, being appointed
to the post of Buffalo branch manager.
Shortly after, Buffalo became known as
one of Select's leading exchanges. Mr.
Rogers was then made New England
manager, while now he is advanced to
the new position of Director of Sales.
Thursday morning was devoted to an
exchange of opinions concerning the
Ziegfeld Midnight Frolic.
A short business session Thursday
afternoon in the College Room of the
.^stor closed the convention.
Selznick Stars Travel to Dance.
Olive Thomas and Eugene O'Brien,
Selznick Pictures stars, accompanied by
Mrs. Lewis J. Selznick, Myron Selznick,
David Selznick. Charles R. Rogers, direc-
tor of sales, and Morris Satier, of Select's
Boston exchange, left New York Thurs-
day afternoon for Providence to attend
the moving picture ball in the Armory
Thursday night. The members of the
party were the guests of Governor Beek-
nian, of Rhode Island. The proceeds of
the ball will be given to the Fund for
the Fatherless Children of France.
6+8
THE MOVING PICTURE WORLD
May 3, 1919
Rambles Round Filmtown
With WALTER K. HILL
ujj|tA^iiyj!iyjiiyii^iiutiiy}iiyj|iy^iMiiyii^iMiMityjiMig^
T
The Rambler.
come to our
lately returned
Picture World,
Salute and Hail to
A Brace of Regulars.
HERE was an un-
usually interest-
ing and intelli-
gent assemblage of
bright young men seg-
regated on one of the
floors of Keen's Chop
House (advt.) on Sat-
urday afternoon pre-
ceding Easter to wel-
city Ben Grimm, who
to the staff of Moving
and Charles R. Condon,
who was visiting our city and his sister
Mabel at the time.
The occasion gave the two lads proof
that although they were long absent, an-
swering the call of their country, that
the "tradepaper gang" and an elect
number of the P. A. fraternity had not
forgotten them. Also the event fur-
nished opportunity for many shafts of
wit and wisdom to pass over and
through the heads of the assembled
congestion of brains.
Pete Smith, general press representa-
tive of Famous Players-Lasky (advt.)
made the best speech of the hour. Said
Pete:
"What will you have?" and in answer
the bunch ran up a bill for pretty close
to $8, which is hereby certified against a
possible bulge in Pete's "swindle sheet."
That a good time was had by all we
vouch.
Better still, ask: Laurence Reid,
Jerome Beatty, Arthur Northam, C. S.
Sewell, Alfred J. Chalmers, Peter Milne,
Ben H. Grimm, James L. Hoff, R. C. Mc-
Elravey, Charles E. Hastings, Louis R.
Reid, Lynde Denig, Epes Winthrop Sar-
geant, George Blaisdell, Joseph L. Reddy,
Arthur M. Brilant, Pete Smith, Fritz
Tidden, Charles R. Condon, U. S. A.,
General Hospital No. 10, Boston ; Wil-
liam J. Reilly, James Beecroft, Paul C.
Hinz, Joseph L. Kelley or me.
— V —
Billboard Campaig-n for — is a trade pa-
per headline that might be kept standing,
but for the change of the attraction's
name each week.
Eddie Rosenbaum, Jr., missing from
these locations for some time, has been
discovered in Los Angeles as manager
for Tom Mix. We have an illustration
of Mr. Rosenbaum, Jr., at the engrav-
ers. It will be well worth missing.
There Are Movie "Fans" and
There Are Walking Ditto.
By way of getting a higher efficiency
and better service, Hugo Iliesenfeld in-
structed that the night watchman of the
RivoU be equipped with a recording pe-
dometer to keep track of his travels in
the dark hours. It was to show whether
or not that watchman kept moving.
That ingenious person, however, had
other Ideas. Pie attached the pedometer
to an electric fan motor and the next
morning the record clerk found that the
watchman had done 15,000 miles the night
before. — -Terry Ramsaye.
Rambles' Own "Stunt" Suggestion.
Another Stage Scandal.
On the Tucker stage at Brunton
studio, some one just back from New
York was telling Betty Compson all
about the plays on Broadway. After-
ward, Betty heard an extra man passing
it along.
"There's one of them war plays that
I shoulda thought woulda got the gate
way back last November when the
armiss-tiss was signed, and they stop-
ped drafting. And here the public kept
it going till a few weeks ago. You know
the one I mean — John Barrymore in
'Exemption.' " Thomas Shepherd.
— V —
"For Better, for Worse" is a forthcom-
ing movie.
We trust it will be for better.
— V —
Comparative Expressions.
Harry Raver has Leah Baird and
William Fox has Theda Bara.
Then there's Mack Bennett's Bathing
Girls.
— V
Screen Queens and Lavish Gifts.
The Movie News, printed in the interest
of a Marion, 111., cinema palace, prints this
reference to the generosity of screen
queens:
"After completing a picture, many stars
give the dresses worn in the play to the
'extra girls.' If Theda Bara did that with
her 'Cleopatra' dresses some 'extra girl'
at Fox's is going to accumulate either an
awful cold or a bad case of sunburn."
— v —
"The Cry of the Weak"— Pathe.
If your patrons like the strong melo-
drama, I doubt whether you could satisfy
them any better with another picture
than you could with "The End of the
Game." — P. S. H., in Empy News.
- — V —
Concerning Profit and Loss.
When Universal and Finkelstein &
Ruben cast up accounts as the result
of a change J. L. Johnston made this
week in his location, it will be found
that the Minneapolis firm will be heavy
on the profit side. For five months
Johnston has been turning out crisp,
film-selling publicity from Universal's
home office, where, under Tarkington
Baker, he has scored an enviable record.
His stuff counts in effectiveness with-
out useless waste of space and Finkel-
stein & Ruben are entitled to con-
gratulations for the move they have
made in taking Johnston back to his
own home town to do their advertising
and publicity. For some time the new
F. & R. publicist edited Amusements in
Minneapolis and acted as Twin City
correspondent for Moving Picture
World. With work to do in both Min-
neapolis and St. Paul, Johnston has a
chance to develop his ideas and un-
questioned ability.
Hotel Astor Installs Rival
. to Alexandria's Magic Rug.
WC. PATERSON, manager of the
Criterion, Atlanta, ran into his
• old pal Joe Lee on the edge of
the rug and Josephus immediately
screened a sales talk in behalf of Anita
Stewart's "Midnight Romance." With-
out giving the Southern showman a
chance to break the continuity, Joseph
turned every angle in his argument
until half an hour had fled.
"But, Joe," finally broke in Patterson,
"I've booked the picture for a week in
my house."
"Well, I must say," spouted Josephus,
"that you've got a nerve, under the cir-
cumstances, to be taking up this much
of my time."
* * *
Jim Beecroft, on behalf of the Ex-
hibitors Herald, presented James D.
Williams with a beautiful bouquet of
long-stem roses at the First National
banquet. In ten minutes Colonel Levy,
of Louisville, had given them "for sec-
ond run," as he explained it, to the girl
who was song-plugging for the occasion.
Whereupon James was knocked
speechless — and you know what that
means to Jim!
Nameless shall be the hero of this
adventure of an exchange manager —
biit here's what actually happened. His
wife joined him in the trip to New Y'ork
for one of the conventions that lately
kept our town alive with film men.
While alone in the stateroom occupied
en route, wifey killed time by inspect-
ing the contents of her husband's grip.
She discovered, in a quiet corner of
the bag a sheet of paper bearing a list
of telephone numbers with names,
strange to her, set opposite. On arriv-
ing in our city, wifey called every num-
ber and asked the woman who, in each
instance, answered the phone to join
Mr. Soandso at dinner. Then she sug-
gested to hubby that they go to the
Knickerbocker for dinner that night —
and walked into the party of six "skirts"
who had assembled to greet him!
— v —
Over a Demi Tasse at the Club.
I look with regret to the dry-
Ness, due on the first of July;
But Alex. J. Herbert
Gives orders for sherbert,
And never comes through with the rye.
— Silas Frank Seadler.
Mistake Brings Fall to Peggy Hyland.
— Publicity Headline.
"Even as you and I."
Some screen queens shine socially while
others are social "shines."
Personal:
D. B. S.- — You can do better than that.
We have reason to believe that Harry
Reichenbach is "at it again."
Tliose postal cards are said to herald
"When Bear-Cat Went Dry."
For man who never drinks a drop,
Harry knows a lot about prohibition.
— V —
"President Wilson to See (deleted)
Films on Way Home" is a publicity line
so common that nobody pays any at-
tention to it.
He would seem to be coming from the
Peace League only to dash into a thou-
sand leagues of picture film.
May 3, 1919
THE MOVING PICTURE WORLD
649
Entered at the General Post Office, New York City, as Second Qass Matter
PublUhed Weekly by the
CHALMERS PUBLISHING COMPANY
516 FIFTH AVENUE, AT 43D STREET, NEW YORK CITY
(Telephone, Murray Hill, 1610, 1611, 1612. 1613.)
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J. F. Chalmers Vice-President and General Managrer
E. J. Chalmers Secretary and Treasurer
James L. Hofif Assistant General Manager
George Blaisdell Editor
A. MacArthur, Jr Advertising Manager
The office of the company is the address of the officers.
CHICAGO OFFICE— Suite 917-919 Schiller Building. 64 West Randolph
St., Chicago, III. Telephone, Central 5099.
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Angeles, Cal. Telephone, Broadway 4649. G. P. Harleman, Business
Representative.
SUBSCRIPTION RATES.
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Canada 3.50 per year
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Changes of address should give both old and new addresses in full
and be clearly written. Two weeks' time should be allowed for change.
ADVERTISING RATES.
Classified Advertising — 3 cents a word for Help or Positions
Wanted, minimum SO cents ; 5 cents a word for all commercial
ads., minimum $1.
Display Advertising Rates made known on application.
NOTE — Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty.third Street,
New York, and not to individuals.
CINE-MUNDIAL, the monthly Spanish edition of the Moving Pic-
ture World, is published at 516 Fifth Avenue by the Chalmers Publish-
ing Company. It reaches the South American and Spanish- speaking
market. Yearly subscription, $2. Advertising rates on application.
Saturday, May 3, 1919
New York Exhibitors Show Teamwork
NEW YORK STATE has a Sunday local option
law. The measure permitting municipal governing
bodies to sanction motion picture performances
after 2 o'clock Sunday afternoons was signed by Gov-
ernor Smith on April 19. The act was the culmination
of a campaign waged along progressive lines by the ex-
hibitors of New York. At the head of the picture show-
men Striving for the triumph of majority rule were
Sydney S. Cohen, president of the State Exhibitors'
League; Samuel 1. Berman. its secretary, and Charles
O'Reilly. Their work has been energetic and intelli-
gent. They discarded old lines. They organized first
and talked afterward ; and when there was talking to
be done, before legislative committees or the Governor,
they avoided the employment as speakers of too many
men directly connected with the industry.
So ends a situation in the Empire State that has been
a menace in those communities where Sunday pictures
were condoned, rather than permitted. As the Gov-
ernor truly said in his memorandum accompanying the
signing of the bill, "neither party seems to have dared
to put the question to a hazard of the decision of the
Court of Appeals and by obtaining the judgment of the
court of last resort establish a uniformity of judicial
holding on this subject."
As an indication of the vigor with which the picture
showmen attacked the difficult task of upsetting deep-
rooted prejudice, it is necessary only to mention the
accomplishment of the Buffalonians who secured 225,-
000 signatures to favoring petitions. Then there was
Rochester, a "hundred per cent, town," the five assem-
blymen and one voting Senator of which all were re-
corded in favor of the measure.
New York has done well. It has set a mark for other
states to shoot at— and it will be strange if some of
these, with the example of the Empire State before
them, do not register a bullseye. It all reminds of the
remark of Joseph H. Choate, vears ago, following a
decision by the United States Supreme Court that a
certain income tax measure was unconstitutional : "It
just goes to show that some things may be done as
well as others."
The World and "Bolshevism on Trial"
IN its issue of April 19 the Moving Picture World
printed a page article entitled "Bolshevik Play Has
Big Points." The aim of the writer was to indicate
to the exhibitor how in the exploitation of "Bolshevism
on Trial," he could increase his receipts.
The writer in question was strongly of the belief that
the picture contained a message and that it should be
shown as widely as possible. In his zeal to accomplish
this end he suggested the use of means plainly not in
the interest of public order.
We regret the publication.
It afiforded opportunity for exploitation by profes-
sional spokesmen for discontent.
It did not reflect the attitude of the World as main-
tained throughout the twelve years of its existence.
Inspired by eagerness but not by heat crowds may
storm a box office without public danger resulting. In
a production containing a theme upon which feeling
runs high, however, exhibitors are bound to use every
care to avoid arousing the passions of their clientele or
of their townspeople.
The World will continue to be an advocate of sane
showmanship.
The "Service" We Give to Exhibitors
IN a majority of instances picture showmen of today
are men who have gained "showmanship" either
in the business they now follow or in other
branches of theatrical entertainment. There are others,
however, who are just coming into management or
ownership of picture houses— and to this element
among our subscribers it seems fitting that something
should be said of the "service" Moving Picture World
gives to its readers.
Two-thirds of the matter printed in our pages, week
after week, year in and year out, is "service" in some
form. The other third 'may be broadlv classified as
"news" that, in itself, is Largely "service" in that it
keeps our readers posted on' what is happening
throughout the industry — bringing into i.solated towns
the a.sscmblcd news of the "business in which our
subscribers are engaged.
In various departments are segregated material
citlicr written by our own stafl^ or' submitted hv the
650
THE MOVING PICTURE WORLD
May 3, 1919
publicity departments of manufacturers and distrib-
utors for the benefit of showmen who "play" the pic-
tures specifically referred to. Many of the depart-
ments are explicit in their designation. In other
pages we print "interviews" that, at first glance, may
not seem to be anything but "personal publicity." But
a moment's thought will give the lead to live wire
exhibitors — will carry those interviews into the local
papers to center attraction on the particular star or
attraction at the time the individual showman is offer-
ing to the public the picture which ,the interview con-
cerns. All that needs be done is to insert the name of
the theatre and playing date of the attraction, add
"credit" at the end of the article to Moving Picture
World and your newspaper has an article especially
written to exploit, for the benefit of our exhibitor-sub-
scribers, the attraction that is booked to sell tickets.
Our paper is full of "publicity." The exhibitor who
combines thought and action can keep his local news-
papers supplied with all the "reading notices" they
need print to give theatres a proper showing. By
using this publicity to accompany the advertising paid
for by the picture showmen our subscribers can get
the price of their subscription returned to them every
week. By applying the pages of Moving Picture
World to the exploitation of his theatre and attractions
picture showmen will discover that their investment
in a subscription is value returned and multiplied over
and over again.
Film Conventions Increase Efficiency
CAPTAINS of the film industry follow the lead
of other great commercial institutions in hold-
ing conventions of their sales forces — and they
do well. Meeting their fellow-workers face to face
makes for a better understanding throughout the time
that shall ensue until they meet again. Letter-writing
is the only long-distance expression we have for real
personal characteristics. We may think we know a
man by his letter — but we are sure we know him better
when we meet face to face.
Two prominent distributing concerns assembled
their sales forces in New York for Easter week. The
First National, being more grounded on co-operative
lines than Select, also convened as franchise holders.
The "big guns" of both organizations enjoyed the great
advantage of having their many sales managers all to-
gether in one room, where they could talk over the
affairs of their organization with mutual authority
and receptiveness.
So firmly do First National's sales heads believe in
the convention idea that they resolved, as a body, to
pay their own way to New York next year, if needs be.
that they may get together at least once a year for
the co-operative "boost." No doubt every exchange
manager throughout the country would benefit him-
self and increase his efficiency if he might meet his co-
workers all in a bunch at least once a year.
The more conventions the better for the industry as
a whole.
California Doing Its Share of Theatre Building
TllT^ theatre building boom has struck California.
Word just received from San Francisco tells of
several houses being planned for the downtown
district, one of these to be at Eddy and Mason streets,
with an entrance on Market street. Other large thea-
tres are slated for Santa Cruz, San Rafael, Merced.
Tulare, Porterville, Pittsburgh and Turlock. Hono-
lulu is to have a $150,000 house.
Little San Rafael, a town across the bay from San
Francisco, will have a structure costing $125,000. Its
lessees will be Max Blumenfeld and Sam Gordon, the
latter one of the pioneer exhibitors of the Bay City.
The Tulare house will be in the form of a municipal
auditorium, for which the residents have voted bonds
to the amount of $60,000.
Down in Santa Barbara, E. A. Johnson is building
a theatre costing $80,000 and seating over 1,000. There
will also be a pipe organ costing $30,000.
Statistics compiled in Washington show that the
building record for the country for last March is
the best since 1911, with the exception, of course, of last
year, when the total was high owing to excessive Gov-
ernment construction. It is estimated that of projects
contemplated at the time of the signing of the armis-
tice and involving an expenditure of nearly two
billions, probably one-half are yet to be started.
Upward Business Trend
IRREFUTABLE proof that the motion picture bus-
iness right now is on the threshold of its most
prosperous period is contained in Paramount-
Artcraft's analysis of box-ofiice values, the chart of
which appears on another page of this issue. The
diagram gives facts and figures which cannot lie — and
in this particular case what applies to Paramount and
Artcraft pictures applies to all pictures.
The chart's line sags with the period of the winter
of 1918; it curves down when the draft comes along.
It follows the country's economic and sentimental con-
vulsions accurately. And since the armistice was
signed the line has been climbing steadily upward.
Coupled with the fact that the present finds more
theatres being built than ever before, this upward tread
of business augurs that we may look for big things.
As a film man said to us : "The country just now is
amusement crazy. Why, it's almost impossible to
get a ticket for the circus in New York now — even on
a school day !"
The country is enjoying a reaction from its war
worries and, just as during the dark period the people
of America were whole-hearted in their worries, so
now are they whole-hearted in seeking amusement.
Fox Strikes Human Chord
WILLIAM FOX'S announcement that his or-
ganization is going to use the battlefields of
France for backgrounds of modern dramas is
of interest to more than the motion picture industry.
Some two millions of our men were "Over There," but
the hearts of many more than two million were there
for a long time — and many hearts are still there,
although the flesh is here. Mr. Fox proves himself a
master psychologist with this move.
It is a known fact that Verdun, Chateau-Thierry, the
Argonne, the Hindenburg Line will remain shell-torn
stretches for a long time, and in using the screen as
a method of carrying the millions to the scenes that
are burned into their being, the producer will strike
a human chord.
When Rights to Play Include Film Rights
THE United States Court of Appeals has decided
that in the absence of a specific reservation in a
contract between a playwright and a producer,
the screen rights to a stage subject pass to the pro-
ducer. The decision affected the photoplay rights to
the popular "Peg o' My Heart." and was against J.
Hartley Manners and in favor of Oliver Morosco.
There was a dissenting opinion, and the case mav be
carried to the L^nited States Supreme Court.
May 3, 1919
THE MOVING PICTURE WORLD
651
MOVIES PROPOSE HELP FOR CHURCHES
Rochester Theatre Men Not Competing witli Lord on
Sundays, but Want to Advertise Ministers' Sermons
the shows did not compete with the
Lord, and would actually assist the
churches by boosting them on the
AMONG the prominent Rochester
figures in the fight for Sunday
movies is John J. Mclnerney, an
attorney of state-wide reputation and
a silver-tongued orator of considerable
fame. He was present and fighting at all
of the legislative hearings held in Al-
bany and between times busied him-
self with ways and means to crush the
enemy, or rather to heap coals of fire
on the opposition.
At each hearing at the capitol, it has
been a matter of conjecture as to what
"Mac" was about to spring on those
within sound of his voice. A few weeks
ago he startled the session and floored
his ministerial opponents, by the sting-
ing rebuke that "Hell was doing busi-
ness before the movies came."
At one of the final sessions, when the
ministers and alleged reform workers
bewailed that Sunday was a day that
should be given to the Lord, and other-
wise intimated that the movies would
compete with them and the Lord, to
their mutual disadvantage, "Mac" sprung
to life and denied it. He said that the
theatre managers would see to it that
Pathe Executive Resigns
to Become Film Exporter
MANUEL RAMIREZ - TORRES,
identified with Pathe for thirteen
years and with a record for ten-
ure of service with one organization
unique in the motion picture business,
has resigned as manager of the sce-
nario department to enter the film ex-
port business. Mr. Ramirez has organ-
ized the Selection Film Service, Inc.,
and has secured the agency for the
Pathe films for the West Indies, and in
addition will handle the Select product
for that territory. He plans to widen
his field of operations at a later date.
Mr. Ramirez is popular among his fel-
low Pathe employes. He was born in
Porto Rico in 1881 and came to the
United States in 1904. His first position
in this country was a translator and
stenographer with Pathe. He has been
the directing mind in many of Pathe's
departments. In 1916 he was elected
director of Pathe Exchange, Inc., an
office he has held ever since.
"Doc," as he is familiarly called in the
Pathe offices, has a very wide and valu-
able acquaintance among exhibitors in
the West Indies, which will be of great
use to him in his new business. Fur-
thermore, being a Porto Rican born, he
understands the viewpoint and tastes of
Americans of Spanish descent.
Archainbaud Engaged by Capellani.
George Archainbaud, identified for a
number of years as a director for the
World Film Corporation, has been
placed under contract with the Albert
Capellani Productions, Inc., to direct
for them. Mr. Archainbaud, who has
just secured his release from the army
where he served as a lieutenant in the
field artillery, has already started work
on his first subject, a comedy-drama
co-starring Creighton Hale and June
Caprice, which will follow "Oh Boy"
and be released through Pathe Ex-
change, Inc.
screen.
He explained that the theatres in
Rochester and other places, were pre-
pared to run slides and trailers announc-
ing the Sunday services, sermon topics
and other notes suggested by the min-
isters, all without any charge for the
use of the screen. "And," continued
"Mac," "we won't ask the ministers to
reciprocate by advertising our shows
from the pulpit. We are liberal and
fair-minded; can they say the same?"
Say Loan Work Is Used as
Guise for Sunday Campaign
AT the recent Presbyterian ministers'
meeting in Philadelphia it was
charged that under the guise of
campaigning for the Victory Loan, the
motion picture men were conducting
propaganda work for Sunday motion
pictures. Despite the threat of the min-
isters to withdraw from the Victory
Loan campaign and withhold their sup-
port if the Sunday motion pictures were
continued, the Loan Committee has not
as j'et canceled Sunday showing of pic-
tures. Frank W. Buhler, chairman of
the committee, said that he would not
enter into any controversy with the min-
isters as it was his intention of going
right ahead with his original plans. A
Victory Loan campaign, with the aid of
appropriate motion pictures, is at pres-
ent being conducted in several theatres
in Philadelphia every Sunday although it
does not meet with the approval of the
ministers.
Personal and Otherwise
THE lobby of the Hotel Astor was
swarming with live ones — those who
were attending the First National
and Select conventions and those who
were there to meet and greet them.
From the South we met Percy Wells, of
Wilmington, N. C. ; E. V. Richards, gen-
eral manager, and Bill Garringer, assist-
ant manager of the Saenger Amuse-
ment Company, of New Orleans, repre-
senting seventy theatres beyond the
Mason and Dixie line. These three with
their wives came in a little party of their
own and were the guests of the Typhoon
Fan Company. All of them gave glow-
ing accounts of the prosperity of the
South, declaring that it surely was com-
ing into its own.
Mr. Wells says: "Wilmington is boom-
ing, the establishment by the Govern-
ment of. two concrete shipyards has
brought at least three thousand families
into the city, aggregating ten thousand
persons. There are no Sunday movies
in Wilmington, but we have been grant-
ed the Sunday privilege at our seaside
park on the outskirts of the city, in-
cluding the privileges of Sunday pic-
tures."
* * *
R. D. Craver, from Charlotte, N. C,
who represents a chain of several thea-
tres in the South, was in a happy state
of mind over the prosperous conditions
and the hopeful aspect of affairs in his
territory. "Don't fail to attend the
North Carolina Exhibitors' Convention
this fall, we will take you around and
let you see for yourself," he said.
* * *
Tom Saxe, of Minneapolis, who is
largely interested in theatres in Min-
nesota and Wisconsin, reported busi-
ness excellent, but he feels apprehen-
sive about the censorship question in
Wisconsin. He says the situation is
grave, and it is time that the National
Association should awake to the condi-
tions that confront the industry in that
state if pending legislation becomes law.
* * *
Edward Schiller, Loew's Southern
representative, was seen circulating in
the Astor lobby among the many out of
town representatives of the First Na-
tional and the Select.
* * *
A. W. Moses, he of the vicelike grip,
who has been a Select salesman in
northern New York for the past two
years, has been promoted to manager
of Select's Buffalo office.
* * *
W. A. Northam, of London, who has
been in New York for the past two
months representing several English
manufacturers, will give a special trade
showing of a number of English made
pictures on the New York Roof begin-
ing May 6, lasting four days. The object
of this showing is to give a relative and
comparative estimate of pictures made
abroad to the demand of the American
market.
* * *
Francis X. Bushman and Beverly
Bayne, his wife, contemplates a few
weeks' visit to their Maryland estate
and a vacation at Atlantic City before
resuming their work before the camera.
Francis X. Bushman Signed by Morocco.
The screen may lose the services of
Francis X. Bushman through the con-
tract he lately signed with Oliver
Morosco to be presented on the dramatic
stage. The name of the piece in which
he will first appear under the Morosco
management is not announced. Neither
is it just now disclosed whether or not
Beverly Bayne will appear with Bush-
man behind the footlights. Mr. Bush-
man will make his debut as a Morosco
star here in New York early in the next
season.
League Wants Unit Organization.
Letters have been sent out by the Ex-
hibitors' League of Maryland to all or-
ganizations in Baltimore relative to the
forming of a unit body of all local
bodies which are interested in the prog-
ress and welfare of the city. It is stated
that the members of the league feel as-
sured that the support of the screen in
promoting vital measures could be suc-
cessfully launched. They are askings
the opinions of the city organizations
on the matter.
Syd Chaplin I* Flying High.
During the past few days Syd Chaplin
has been testing out the air above New
York and the harbor with his latest type
flying machines. He has been above
ground on several different occasions
and will fly to Atlantic City for the
week-end. Brother Charlie will be here
in a few days, Syd preceding him with
his airplane.
652
THE MOVING PICTURE WORLD
May 3, 1919
CHART SHOWS PULSE OF INDUSTRY
Box Office Analysis of Paramount and Artcraft
Films Indicates General Upward Trend of Business
ANALYSIS of box office values of
all Paramount and Artcraft pic-
tures produced during the past
year, made by the production depart-
ment of the Famous Players-Lasky
Corporation, and based on reports from^
first-run exhibitors in all sections of
the country, shows not only a steady
upward trend of the drawing power
and qualities of the pictures themselves,
but the remarkable fluidity with which
box office receipts respond to general
national conditions in business and in-
dustrial life.
Analysis from the receipts themselves
shows that in the three months' period,
December, 1918, to February, 1919, only
six subjects did not qualify as "good,"
which was the average classification of
the entire output i'n the nine months
preceding December, 1918.
Chart Covers 39 Films in Three-Month
Period.
The last three months' period shown
in the chart covers 39 releases as
compared with 90 releases in the pre-
ceding nine months. The average
classification of the 90 releases is "good"
and of the 39 releases "very good," and
within 3 per cent, of "great." The 90
releases included ten "record" features.
The 39 releases included 11 "record"
features, comprising one Griffith, one
De Mille, one Hart, one Ferguson, one
Ray, one Fairbanks, one Washburn, two
Gish and two Reid subjects. "Record"
productions are those reaching a per-
centage of 97J/4, or practically universal
box office success.
That the exhibitor's business is now
entering into a period of the very
greatest prosperity that has ever been
experienced, is indicated by the zigzag
line of the chart.
Low Point Winter of 1918.
The low point at the beginning of the
line marks the end of the "heatless days
and lightless nights" period of the win-
ter of 1918. The line rises at the end of
that period until the next draft, when
it sags. It recovers strength, gaining
steadily until the succeeding draft and
the influenza epidemic put a general
crimp in business, when it sags to the
date of the signing of the armistice.
From that point it rises very sharply,
and with added gains after each tem-
porary decline of a point or two.
A careful study of the zig-zag lines
will convince the exhibitor that right
now he is in the beginning of the best
business period he has ever experienced.
TREND OF BOX OFFICE VALUES
,„■•"„.
571-*
ftOKOrricc cthssiFtc^Tion. ntcontf-
....... r
»'-"
/\ i„ti«.... /
,/
°
1
Lawton Launches Big
Advertising on Fox Film
FITCHBURG, MASS., is a city of
40,000 to 50,000 people— an ideal
town for a motion picture show-
man. There the live exhibitor can
make his theatre's name a household
word if he takes the trouble to exploit
his productions in the proper way.
A. B. Lawton, of Shea's Theatre,
Fitchburg, when he booked "Cleopatra"
for a week launched the biggest ex-
ploitation campaign Fitchburg ever had
seen.
In the first place, he "spread" in the
Fitchburg newspaper, using big adver-
tising displays. On the strength of this
advertising alone he obtained consider-
able reading-matter publicity, because
he has made it a point to cultivate the
city editors of Fitchburg's papers.
Then he got 2,000 heralds from the
Fox Film Corporation's exchange in
Boston, and on the opening day of the
engagement had the name "Cleopatra"
flying all over the city. Besides these
heralds, he got the following publicity
aids from the Fox Boston office : Fifty
one-sheets, twenty-five three-sheets, ten
six-sheets, four twenty-four-sheets, one
hundred window cards, a slide, one set
of 8x10 photograpns, two sets 11x14
photos, two sets 22x28 photos and a
number of striking iramed paintings of
Theda Bara and scenes m "Cleopatra."
Besides this he had a big two-horse
wagon, covered with a huge display of
"Cleopatra" paper, on the principal
streets of the city for the entire week.
The result was that the production
played to capacity every day for the
whole week, and Mr. Lawton made
the biggest clean-up in the history of
his house.
$4,756,057 Is Amount
of February Ticket Tax
A
Keeping Tabs on Releases.
Famous Players-Lasky chart which fol-
lows the course of every production.
DMISSION taxes paid for the
month of February amounted to
$4,756,057.52, according to a report
just made by the Commissioner of In-
ternal Revenue, an increase of $1,047,-
754.47 over the collections of February,
1918, which amounted to $3,708,303.05.
The collection of this sum brings the
total admission taxes for the first eight
months of the current fiscal year to
$29,839,945.28.
Taxes collected on theatres, circuses,
and other places of amusement during
February amounted to $15,995.48, an in-
crease of more than $5,000 over the
$10,846.61 collected in February, 1918.
Other taxes collected during the
month, which the motion picture in-
dustry helped to pay, were freight
$8,638,833.21; express, $1,337,865.50; per-
sonal transportation, $4,968,423.31 ; seats,
berths and similar accommodations,
$323,550.16; telegraph and telephone mes-
sages, $1,367,862.05.
Total collections for the month were
$129,164,716.79, and for the period from
July 1, 1918, to February 28, 1919,
$1,084,485,708.10.
Canton Consular Report *
Shows Pictures Popular
ACCORDING to the consular report
of Albert W. Pontius, United
State Counsul at Canton, China,
the number of motion picture theatres
in that city now totals over ten. The
Southern Palace, seating 1,000 and
equipped with chairs of the latest de-
sign, was recently opened at Wing Hon
road, and is due to eclipse all other es-
tablishments in the city. It has a stage
for professional or amateur dramatic
performances.
The Sun Company, a big foreign goods
department store, has reserved a sec-
tion of its building for a photoplay
house. The Kwongchow Cinemato-
graph Show at Sup Pat Po, a popular
street in the western suburb of Canton,
is being reconstructed with the idea of
increasing its capacity to over 1,000.
There are also theatres in Fatshan and
Kongmoon catering to Chinese patron-
age exclusively.
The prices of admission range from
60 cents local currency or 48 cents gold
to 6 cents local currency or 4.8 cents
gold. The average receipts are from
$800 to $900 weekly in each theatre. A
provincial tax of $150 monthly is levied
on each house. The Canton theatres
secure their films from three Hongkong
firms, Pathe Phono-Cinema-China, Vic-
toria Cinematograph and R. Basa, 8 Des
Voeux road.
New Owners' Corporation
Organized in Northwest
THE Theatre Owners Corporation
perfected its organization at a
meeting of twenty-five prominent
moving picture theatre proprietors of
the Northwest in Minneapolis. Assets
of the members already enrolled are
placed at $2,000,000 and it is announced
that the new concern is out to buy some
of the best film productions in the open
market.
The following officers were elected:
President, Thomas Furniss, Duluth;
vice president, John McCarthy, of Mc-
Carthy Bros., operating a string of
theatres at Fargo, Grand Forks, N. D.,
and Watertown, S. D. ; secretary-treas-
urer, Williams Hays, Fairmont, Minn.
Louis Coen, formerly in charge of the
Minneapolis Universal branch, has been
selected as general manager.
Membership in the company, accord-
ing to Mr. Coen, will be limited to forty
exhibitors of this territory. The first
purchase of a film by this concern for
distribution in the Northwest was
"Mickey," the Mabel Normand produc-
tion, which is now playing an indefinite
run at the Minneapolis New Lyric.
The picture played to steadily grow-
ing crowds on the first three days of its
run and indications are that it is going
to be a big box office success at the
Lyric.
May 3, 1919
THE MOVING PICTURE WORLD
653
RUBBERNECKING IN FILMLAND
SAWTELLE, the place where you
change for the car line that passes
the Brentwood Country Club, is
45 minutes and 65 cents round trip from
Los Angeles.
I do not think that cigarettes are good
for growing boys, but I am glad that
Luke, a youth who lives in Sawtelle,
smokes them. If Luke didn't have the
tack habit I would not have been able
to eat lunch with the Brentwood play-
ers, sympathize with Nancy Chase
when a horse stepped on her foot, see
Zasu Pitts act, or write this installment
of Rubbernecking with the usual dash
and spirit.
Here is how Luke busted into the plot.
Cars Haven't Enough Patience.
The Palisade car that connects with
the beach lines at Sawtelle sticks around
the junction with the utmost patience
waiting for the beach car to bring it
passengers, but no sooner does the foot
of a passenger from the beach car strike
the ground than the little car arranges
to be gone. Its bell rings, its motor
throbs, and its trolley pole pulsates with
impatience.
It will not even wait long enough for
a chap to listen to a lady giving the con-
ductor of the beach car a piece of her
mind for stopping his car where she
has to light on a pile of dirt thrown up
alongside of the track by some Mexican
revolutionists who are working on the
railroad between revolutions.
Finding an Unlost Jitney.
Another car would not be along for
30 minutes, and after it came along
it would take another 30 minute's to
get out to the Club. I must find quicker
transportation or be everlastingly late.
I would go up to the village and find a
jitney.
But no jitneys were to be had. Every
automobile with the exception of Luke's
car had gone to the soldier parade back
in the city. Luke was on the verge of
going himself. He was also on the
verge of lighting a cigarette.
Fast Cars for Fast Places.
The second devoted to the pernicious
paper pipe habit saved the day. I burst
upon the scene just in time. I talked
Los Angeles Scribe Is Cast
as One of a Pair of Fast
Traveling Nuts, but
Luke Gets There
By Giebler
to Luke with tears in my eyes and 50
cents in my palm. Luke wanted to go
elsewhere, but he yielded.
"All right," he said, "if you don't
mind riding kind o' fast."
Luke's car is what is known as a
speedster, one of those cute little af?airs
with the seat about two inches from
the floor, that allows you .to sit with
your chin on your knees nice and
comfy or, if you don't care for scenery,
to lie down on your back and look up
at the sky.
I had thought to remonstrate with
Luke about smoking cigarettes, to tell
him how they stunted the mind and
withered the imagination. But I didn't.
Luke's imagination needs a little wither-
ing.
He was a wild and weird driver. I
held converse with him only once dur-
ing the trip. I saved up enough breath
to scream the question : ".Aren't yOu
afraid we'll get pinched?"
And the Cops Would Have Been Right.
"No!" Luke roared back. "We're on
the Ascot Speedway. The cop'41 think
we're a couple of nuts trying out a new
racer."
We were a couple of nuts — I'll tell the
world we were — but I'll say this much
for Luke, he got me there on time.
I was out of the machine, into the
Sun Room of the Country Club, had
said "Hello" to King Vidor and apolo-
gized to S. P. Trood for being late, and
was inserting a grateful spoonful of
soup into my system within eight min-
utes after Luke had given his little car
the gas back in Sawtelle.
I don't know how far we traveled, and
I don't want to know. I'd be scared yet
if I knew how fast that kid slipped that
speedster over the road.
The little party was given to celebrate
the shooting of the last scenes of the
Brentwood players' new film, "Better
Times," and it was a pleasant little
party. There was food for the mind as
well as provender for the system.
President Haynes Talks.
Mr. Trood made some pleasing re-
marks; King Vidor spoke of the up-
ward trend in picture making. Lloyd
Haynes, president of the company,
talked of his belief in the story with a
heart, a soul, and a message. He said
that the story was relied upon to hold
the audience and should receive the
first consideration, and that the players
should be cast purely on a basis of their
fitness to depict the parts they were to
portray, and that if a story required
two or three, or even half a dozen stars,
they should be put in the parts.
A. W. B. Hodges, one of the owners
in the corporation, spoke of pictures
that help, themes with practical sugges-
tions that may be carried home and ap-
plied in the daily life of the people who
see the stories worked out on the screen.
All of the company was there.
What's in a Name?
Zasu Pitts, who did not get her weird
name because of her fondness for a
popular brand of ginger snaps, as many
suppose, but because two aunts had to
be remembered at christening time, and
the difficulty was solved by taking the
last two letters from Aunt Eliza's name
and the first two letters from Aunt
Susan's name and giving them to the
helpless child,
David Butler, who is playing the lead
opposite Miss Pitts in the "Better
Times" film; Jack MacDonald, who, as
Ezra Scroggs, the heavy, has to drown
himself in the lake ; George Hackathorn,
leading juvenile; Ola Cronk, Hugh Fay,
Billy de Vaull, Aileen Manning and
Nancy Chase, Willard Barrows, treas-
urer, and James W. Hum, secretary of
the Brentwood corporation, were all
there.
Visit Surgeon After Lunch.
King Vidor brought his wife, Florence
Vidor, and his secretary, Sara Mason;
and of course Billy Thornly, cameraman,
On the Left Six Little Maids from (Riding) School Have Just Stopped for Their Picture.
On the right the Brentwood bunch appears in a scene of much eat-mosphere aroiiml tho w.k. banquet board.
654
THE MOVING PICTURE WORLD
May 3, 1919
and his assistant, Dick Morgan, and
Technichian Kendall were on hand.
After lunch we all went over to the
magnificent residence of Dr. C. P.
Thomas, one of the most prominent
surgeons on the Pacific Coast, who had
loaned his estate for location purposes
because he and Hodges and Haynes hap-
pened to belong to the same golf club.
Scenes were shot here, in the house,
on the lawn; and half a dozen extra
girls, pupils of a riding academy, showed
up on horseback, and more scenes were
taken with Zasu Pitts trying to act as
if she did not know how to ride and
getting away with it to such an extent
that she had to do some real riding to
convince everybody that she did know
how to do the most correct thing in the
equestrienne line.
Big Doings at Great Western Studios.
Then Zasu and the girls posed under
a big pepper tree and had their pictures
taken for Rubbernecking.
It looked like a day, and I thought I
was going straight home, but as I passed
the Great Western Studios on Sunset
Boulevard, I heard sounds of strife and
went in.
I'm glad I did, too, because I've al-
ways wanted to see Henry McRae in
action. I used to see Henry out at Uni-
versal City, where he was supervising
director, but I never saw him actually
handling a scene.
Mr. McRae is making a big 18-episode
serial with Elmo Lincoln and Grace
Cunard in the leads, and is directing the
stuff in person.
William E. Wing wrote the serial, and
he is helping to put it on, and to judge
from the scene they made while I was
there, it is going to be some serial. Billy
Wing says they only got eight or nine
punches in the first episodes, but they
are going better now.
No More Punches After July 1.
They got a punch in the scene they
made while I was there, and they almost
made me take a dive into an empty tank
carpeted with rich, juicy mud when
they shot ofi some kind of gas that
was supposed to put Elmo Lincoln and
Grace Cunard out of business.
They had already gassed Elmo and
Grace in a scene before I got there, and
Elmo had knocked out the Chink that
pressed the button to set off the stufJ,
but that wasn't enough. The Chinaman
comes to life and gasses them some more.
It would seem that I have been stick-
ing around studios long enough not to
be surprised at anything, but I am still
skittish, and when that stuff went off
with an awiul bang and terrible smoke,
I took a couple of hasty steps and found
myself on the edge of the tank.
Stood on Brink of the Punch-Maker.
I am so undecided about things at
times. I knew I didn't want to fall in
that tank, but there I stood wavering
and ducking and making little bows to
the mud till someone grabbed me by
the coattail and pulled me back.
In addition to Mr. Lincoln and Miss
Cunard, Frederick Starr, Ivar McFad-
den, Madge Hunt, Virginia Craft and
Chai Hong, a real Celestial, have all got
important parts in the serial.
Tommy Gubbins, the only American
I ever saw who can speak Chinese, is
used to act as interpreter for the large
number of Chinamen that are in the
action. The serial is not laid in China,
however, but in this country, and
deals with the lumber interests of the
Northwest.
CORNELIUS WILL BE ON ACTIVE STAFF
Michigan Capitalist Will Give to Exhibitors
Mutual Benefit of Experience as an Exhibitor
IT is announced by William J. Clark,
president of Exhibitors Mutual Dis-
tributing Corporation, that H. C.
Cornelius, of Grand Rapids, vice presi-
dent and secretary of the company, will
take an active part in the management
of Exhibitors Mutual.
Mr. Cornelius has been the active head
of the Wolverine Brass Works at Grand
Rapids and is heavily interested in other
western Michigan industrial and finan-
cial concerns. He has been associated
with Mr. Clark in the ownership of Con-
solidated Theatres, Inc., of Grand Rapids
and was one of the group of Grand
Rapids capitalists who purchased con-
trol of the Mutual Film Corporation
last November and reorganized it as
Exhibitors Mutual Distributing Corpora-
tion.
The association of Mr. Cornelius with
the active management of Exhibitors
Mutual is a result of the rapid develop-
ment of the company since the first of
the year. Business has grown with such
tremendous rapidity that Mr. Clark
asked Mr. Cornelius to so arrange his
business affairs in the West that he could
devote most of his time to Exhibitors
Mutual and make his headcuarters in
New York.
Like Mr. Clark, Mr. Cornelius is a
practical .exhibitor, the part owner in a
string of eight theatres in Grand Rapids.
He has been closely associated in the
management of theatres and thoroughly
familiar with the problems of the ex-
hibitor.
Ontario Towns May Prohibit
Picture Theatres Near Church
ONE of the amendments to the
Theatres and Cinematographs'
Act for the Province of Ontario
provides that the council of a municipal
corporation may pass a by-law pro-
hibiting the erection of any theatre
within 200 feet of a church or place of
worship.
This change is a result of the argu-
ment which was offered against the
erection of the Danforth Avenue The-
atre, near Danforth and Broadview ave-
nues, Toronto, by Messrs. Jule and J. J.
Allen. This theatre, which is not yet
finished, is almost back to back with a
church on the next street and the
clergymen of the district protested
against the location of the house on
the selected site. There was nothing
to prevent the use of the property for
the purpose under existing laws.
Director Frank Lloyd
Signs with Goldwyn
FRANK LLOYD, one of the oldest
and at the same time one of the
youngest directors in motion pic-
tures, has signed a contract with the
Goldwyn Pictures Corporation and will
begin work soon on a new Rex Beach
production for Goldwyn. By competent
critics Floyd is considered a foremost
dramatic director. His acquisition by
Samuel Goldwyn is only another step
in the policy which is being closely ad-
hered to by Goldwyn executives to
build up a producing organization sec-
ond to none in motion pictures.
Exhibitors know this director best by
the names of the pictures he has pro-
duced. He made his own adaptation of
"Les Miserables" and "A Tale of Two
Cities," bringing to bear upon them all
the knowledge of life and art which
his varied and productive career had
brought to him. The Bastille, of which
he could find no satisfactory picture ex-
tant, was recreated as a result of his
own researches. Other pictures that
stand after his name are "The Price of
Silence," "American Methods," "When
a Man Sees Red," "Riders of the Pur-
ple Sage" and "The Rainbow Trail."
Seeks Aid of Hart for Loan.
Urgent requests from J. W. Rhine,
chairman of the committee on speak-
ers for the Philadelphia drive for the
Victory Liberty Loan, April 21 to May
10, and from H. G. Christensen, secre-
tary of the Forum Committee on the
Chicago campaign for the issue, that
Williams S. Hart, the Artcraft star, take
part in the campaign in those cities,
were regretfully declined by the actor
because of work on his pictures and
owing to the fact that he will do some
special work on the loan in Los An-
geles and San Francisco, in all prob-
ability.
Governor Indorses "Bolshevism on Trial."
Declaring that Select's "Bolshevism
on Trial" is a very timely production
and that he hopes it will be successful,
Calvin Coolidge, Governor of Massa-
chusetts, last week placed his stamp of
approval on the picture.
In a letter to Charles R. Rogers, New
England manager for Select, Governor
Coolidge said: "I think the idea of the
film, 'Bolshevism on Trial,' is very time-
ly. We surely need to educate our
people along the lines that your pic-
ture depicts. I hope it will be very
successful."
Barach Back from War.
Nat Barach, manager of the Indian-
apolis branch of World Pictures pre-
vious to the entrance of America into
the world war, has been honorably dis-
charged from the army, after nine
months' fighting in Europe, and within
twenty-four hours after receiving his
discharge was en route back to Indian-
apolis to resume his former position.
Mr. Barach enlisted shortly after the
United States declared war and, after
a nurnber of months in training camps
in this country, was early last spring
shipped across with a consignment of
other Indiana soldiers.
May 3, 1919
THE MOVING PICTURE WORLD
655
COLLEGE REPUDIATES THE DIRECTOR
Mr. Dolan, of Ranger, Texas, Declares He Never Has
Seen a Picturization of University Life That Was
Not "Positively Disgusting" — World Man Coincides
FROM the bleak, lonely, dollar-wea-
ried oil fields of Texas emanated
a wail last week. Across this our
continent it ranged, crying like the voice
of Lost Legions, until it settled down
in our luxurious editorial suite like a
traveler who has found the unfrequent-
ed bourne and throws himself upon its
virgin soil with a vast sense of rest.
Yea, Brother Dolan, your cry will no
longer range the wastes looking for a
stone whereupon to lay its wearied head.
We have hearkened to it and we take
up the burden with all the zeal of the
zealots and the patriarchs.
'Tis even so, Brother in the Bondage,
the college man has been and is sadly
abused by the moving picture. The di-
rectors to a man seem to have agreed
to a common portrayal of the youth who
haunts the campus of American college
and university for four years or more —
or less. When the script calls for a
college picture the director orders the
"art" man to get a batch of red ties,
purple socks, beribboned dumbbells, and
for the part of the college man gets his
casting "artist" to look up a character
actor man whose soul is past rebelling
against the idea of a turned up hat and
ditto trousers.
Mr. Dolan Appeals to M. P. World.
John R. Dolan, of Ranger, Texas, dear
reader, spent five years within the classic
walls and upon the beautiful campus of
a big Eastern university. Never in his
life has he seen a picturization of col-
lege life that was anything but ridicul-
ous and "positively disgusting." Neither
could his college friends ransack their
memories and bring forth a recollection
of a picture that did justice to the sons
of Alma Mater.
The indignity, injustice, and horror of
it all palled upon Mr. Dolan, until within
his very, spirit there fomented the cry
that wailed last week to the most fit-
ting source of correction, the M. P.
World. Being the most recent addition
to the staflf as the representative of the
college man, the writer was intrusted
with the task of sending Mr. Dolan's
cry unto the many corners of the trade.
"When," asks Mr. Dolan, "are we go-
ing to be able to witness a picture of
the college variety without having our
sense of the true conditions shoved into
the background and in their place sub-
stituted a mis-conception that can be
nothing but an aggravation to any one
who has spent so short a time as a
month in one of our country's realms
of learning?"
Few Bold Strokes Not Enough.
That's a question we cheerfully pass
on to the director. The trouble with
the directing species is that it has fallen
into the error so often committed by
temporary college life, namely, that of
thinking it can be done with a few bold
strokes. That's what our friend, Rob-
ert C. Brooks, expert on Swiss govern-
ment, and professor of Political Science
at Swarthmore College, once said. And
Prof. Brooks, whose initials were made
by the students into "Relentless Com-
By William J. Reilly
motion," ought to know, for he was
chairman of the Absence Committee
which never did believe in the maxim
that "absence makes the heart grow
fonder." The stude who because of
"cuts" went to the well-known carpet
with the Absence Committee usually
specified to a loving fraternity brother
his favorite brand of gardenia before
entering the dread chamber.
So Doc Brooks must be right. The
director thinks the portrayal of the col-
lege man may be done by a few bold
strokes. He takes his palette of colors,
daubs a vermillion sock here, a purple
tie there, a saffron hat there again, and
lo ! the thing is done : the college man
stands there as he is not — triumphantly
aglow.
Enter Football and Baby Ribbons.
Well, that in itself would not be so
bad. But that arch-enemy of the sheep-
skin, the director, does not stop there.
He brings the hero into his room — but
we will let Mr. Dolan take up the tale
here. "What a revelation," articulates
Mr. Dolan, "this scene always is to any-
one who has ever even paid a visit to a
college! The room is invariably decor-
ated with an assortment of gymnastic
paraphernalia held in place by the daint-
iest of little ribbons. After mooning at
some feminine photograph for some time
the hero dashes off to play football. Do
massive football stars and baby ribbons
harmonize psychologically?"
No, Mr. Dolan, even the writer whose
faculty loved him only well enough to
keep him four years with his head bowed
to the classic grindstone — even the
writer can say there's no harmony there.
Emerges Mudless from Scrimmages.
But that isn't the worst crime the di-
rector has committed. He has, to the
writer's knowledge, brought a star
through a grueling football game with-
out even a hair disturbed, without a bit
of mud or dust on his jersey, without
the sign of a scratch or bruise on his
face. A picture filmed on the campus
of the University of Virginia did that.
If Virginia only knew I
Well, we'll meet all these directors
later on, Mr. Dolan — below deck — "where
it's always double drill and no canteen."
They'll be wearing ties before which all
the Bolsheviki in Hades will be cringing
in unadulterated horror. And the color
of the socks they wear will be so audible
as to put din in the ears of those talk-
ing-in-the-movie pets whom a kind
hearer will have rendered deaf as punish-
ment. And the directors and stars who
mangled the glorious game of football
while on earth will be tackling a red
hot, cast-iron tackling dummy under
the "personal supervision" of real direc-
tors, college men who hit the line for
Alma Mater in their undergraduate days.
Vengeance Awaits the Director.
And suppose the needed reform
doesn't materialize in due time? Suppose
Mr. Director continues to paint his pet
with vermillion and saffron? What if
trousers still go up to the knees, and
hats still turn up in front, and pennants
flock from all quarters of the property
rooms to the "college" sets? What if
the crew men
Well, Mr. Director, your blood be up-
on your head. It wouldn't surprise us
if the thousands of college men, alumni
and undergraduates banded together in
a classic Kollege Klu Klux Klan, and
harassed your tribe until you gave an
intelligent portrayal of their kind. All
the sophomore avenging societies, all
the massively membered eating clubs,
all the secret societies would amalga-
mate and form a common Revenge Ritual
made from their own choicest bits that
would make you, Mr. Director, sit up
nights and lose flesh by the inch.
And on the other hand, just suppose
you gave as much study to a college pic-
ture as you did to getting the detail of
Egyptian costumes of the second cen-
tury B. C. It'd surprise you, how sick
you'd turn thereafter at the sight of
baby ribbon. Maybe you'd find a wealth
of idea for stories. And if you want to
see — and hear — a college man emote,
don't give him a female photograph to
moon over, but just go to Swarthmore
and ask a Monk what his opinion of
the Devil is. It'd really surprise you —
and the professor of Dead and Living
Languages as well.
Undergraduate Not Easily Portrayed.
Mr. Director, we refer you again to
our friend Doc Brooks. Doc says, "For
my own part, after teaching for twenty
year, it seems extremely difficult to char-
acterize the undergraduate world. Ex-
perience has taught me that the stu-
dents are the most variegated and in-
consistent, as well as the most lovable
species under the sun. They reflect all
the virtues, somewhat magnified, and
all the vices, somewhat diminished, of
the American life of which they are a
part."
The director does well when, he
"shoots" a scene in the quadrangle,
showing the "boys" tinkling their banjos
and mandolins. But he rarely waits for
the succeeding acts. If he did, he would
see a window on the quad go up, a
head appear, and he would hear the
proprietor of a senior-fraternity-brother
voice bellow, "Hey, you Travis ! come up
out of that. People'd think you passed
physics at mid-years." And if he'd wait-
ed a while longer, he would have seen
some of the same lads bury little Travis
under the poppies of Flanders.
"Old Ponce de Leon sought in vain
the fountain of eternal youth. Many a
college professor has found it in close
contact and co-operation with an Amer-
ican student body." If Prof. Brooks
could find it, Mr. Director, don't you
think there's a chance for some young,
new ideas on your part?
Book the Last Installment of
the World's Biggest Drama.
Buy Victory Bonds.
656
THE MOVING PICTURE WORLD
Mav3, 1919
MOROSCO WINS "PEG O' MY HEART" SUIT
Judge Mayer Decides Producer of a Play Gets
Film Rights Unless Contract Reserves Them
THE decision of Judge Julius M.
Mayer, holding that in the absence
of a specific reservation in a con-
tract between a pla\'wright and a pro-
ducer with respect to title to the motion
picture rights of a play the film rights
pass to the producer, has been sustained
by the United States Circuit Court of
Appeals.
This important question was raised in
a suit instituted by J. Hartley Manners,
author of the play entitled "Peg o' My
Heart," against Oliver Morosco in which
the playwright sought to enjoin the pro-
ducer from exercising further ownership
of the producing rights, including the
film rights to the production, which are
expected to prove very valuable.
Manners contended that he had mere-
ly granted a license to the producer to
present the play on the legitimate stage
for a limited period of five years; that
this license did not include the motion
picture rights, and that the license was
revocable under certain conditions.
Producer Gets Absolute Title.
"A motion picture performance is a
stage representation of the play and
violative of the rights of an owner of the
exclusive right of production," declared
Judge Manton, who wrote the prevailing
opinion which was concurred in by
Judge Hough, which holds that absolute
title to the production passed to the pro-
ducer and that no revocation exists.
"It seems inconceivable that the par-
ties intended to reserve to the appellant
(Manners) the right of production in
motion picture form when they gave no
such expression of reservation in the
language of the contract, and particu-
larly when the language enaployed in-
dicated a comprehensive grant of all
producing rights," continued Judge Man-
ton.
However, the decision may not def-
initely establish the law on the question,
as Judge Ward wrote a dissenting opin-
ion and unless the case is carried to the
Supreme Court of the United States for
a final determination of the issues, the
law will not be well settled on the
question.
A Dissenting Opinion.
"The grant in the contract under con-
sideration is of an exclusive right 'to
produce and represent' a play," declared
Judge Ward. "There has been no judicial
construction of any of these words so
as to make them technical without ref-
erence to the terms of some particular
contract."
Hodkinson Organization
Freshening Up Man-Power
As a preliminary to a most 'vigorous
sales campaign and policy of re-
gional exploitation for the benefit
of exhibitors, the W. W. Hodkinson Cor-
poration, through its sales department,
has efTcctcd changes or reorganizations
in a number of its regional representa-
tions within the past two weeks.
Annotnicement is made of the appoint-
ment of the following Hodkinson rep-
resentatives, all of the men named be-
Jnc ready and installed to work in close
co-operation with the exhibitors of their
territories :
Atlanta, E. L. Byers. Mr. Byers is
well known throughout South Carolina,
Georgia, Florida, Tennessee, which
states comprise his territory; Albany, H.
R. Wimsatt; Buffalo, H. LaMott LeVay;
Boston, W. H. Dunbar; Detroit, D. Leo
Dennison; Indianapolis, J. C. Mack;
Salt Lake City, D. E. Schayer; Wash-
mgton, Rudolph Berger. Mr. Berger
succeeds E. C. Stembler and the Wash-
ington office is divorced from the juris-
diction of Philadelphia.
The Hodkinson offices in Philadelphia
are manned by Charles E. Henschel;
Pittsburgh, by C. E. Moore; Chicago, by
E. C. Fielder, assisted by E. S. Rowley.
Mr. Fielder also has jurisdiction over
Cleveland, with D. W. Phillips as assist-
ant. Kansas City is handled by P. C.
Wreath, who previously has had juris-
diction over St Louis. This latter of-
fice is now placed upon an independent
footing.
Army and Navy Quartet
Returns to Metro Staff
FOUR different branches of the serv-
ice were represented in the last
four of Metro's boys to return to
the office, including light field artillery,
infantry, naval aviation and the regular
navy.
The occasion of the discharge of the
last man was fittingly observed by a
novel dinner which was tendered to the
boys by the Metro officials at Healy's,
Broadway and 66th Street, New York.
One of the four boys was fortunate
to get overseas. He is Private Herbert
Kaufman, who went across with the 52d
Pioneer Infantry. He says he saw
enough of La Belle France between Au-
gust 1, 1918, and February 1, 1919, to last
him a lifetime.
The other fellow in olive drab was
Corporal William Theall, of the 307th
Field Artillery, organized at Camp Dix.
Theall is a very much disappointed
young man for having been kept on this
side of the pond during "the period of
the emergency."
John Joseph Bowen enlisted in the
navy in May at Pelham Bay. After two
months of training he was transferred
to the marine basin, where he volun-
teered his services as a diver until he
received a Valentine in the shape of a
release on February 14.
The fourth member is Robert Ells-
worth, who enlisted as second-class
seaman at Pelham Bay, was transferred
to naval aviation branch at L. C. M., at
Charleston, S. C, and discharged De-
cember 9, 1918.
Hodkinson's Open Booking
Meets Immediate Favor
THERE have been two immediately
recognizable results of the W. W.
Hodkinson Corporation's policy of
wide open booking, which not only per-
mits but prefers to sell all of its pro-
ductions singly on the basis of their
individual merits.
First, exhibitors large and small have
welcomed this decision with the larger
exhibitors of the country for the first
new production released through the
Hodkinson mechanism, the Artco-Harry
Raver-Augustus Thomas production, "As
a Man Thinks," starring Leah Baird and
directed by George Irving.
In closing for a booking of his solid
Washington, D. C, chain of theatres,
Harry M. Crandall, the big Washing-
ton exhibitor said: "If you were of-
fering me 'As a Man Thinks' as a part
of a series of pic|ures, I would find it
difficult and perhaps impossible to play
this big production, not because I do
not want it, but because my previous
and existing contracts would not per-
mit my taking on at this period of
the year a volume of additional pictures.
I do not mean by this that I am com-
mitting myself to a full-fledged approval
of wide open bookings, for there are
many conditions within the trade that
must be adjusted before I would wish
to wholly approve the system."
Talbot's America Theatre, Denver, on
the heels of a liberal advertising cam-
paign, leads off in the Denver territory
with the heaviest exploitation on "As a
Man Thinks" that its proprietor has
given any picture in the past six months,
and at the same time Talbot gives an
unequivocal endorsement of the policy
of an open booking that permits him
to take big productions singly.
Metro's Army-Navy Quartet.
Herbert Kacfm.-in, William Thoall, John
Bower '/nd Robert Ellsworth, Who Will
"Jazz" Around the Metro Offices.
Germans Mutilated "Berlin" Film.
Representatives of the Universal
Film Exchanges, Inc., in Chile, have in-
stituted suit against a number of Ger-
mans in Valparaiso for damage done to
a print of "The Kaiser, the Beast of
Berlin." When the production was be-
ing shown at Santiago recently a mes-
senger who was carrying the film to a
theatre from the exchange was attacked
by a number of German sympathizers,
considerably bruised by rough handling
and the film which he was carrying mu-
tilated. One reel of the photoplay was
stolen and the remaining reels cut in
many places.
May 3, 1919
THE MOVING PICTURE WORLD
657
KARZAS BACK FROM OBSERVATION TRIP
Woodlawn Theatre's Managing Director to Increase
Seating Capacity to 5,000 — Gleaned Ideas in East
ANDREW KARZAS, managing di-
rector of the Woodlawn Theatre
Company, and Henry L. New-
house, Chicago's leading architect in
the building of moving picture theatres,
returned to Chicago recently after a
trip of two weeks, during which Pitts-
burgh, Washington, New York and
Boston were visited. As was announced
some time ago in these columns, the
trip was undertaken for the purpose of
ascertaining by personal observation
and investigation just what advance-
ment had been made in the building of
modern picture houses and in the pres-
entation of pictures.
In Pittsburgh it was found that the
Grand, owned by Harry Davis, Ameri-
ca's pioneer exhibitor, is a big, modern
house with a seating capacity of 2,500.
It was built by Architect Crance, of De-
troit, and is largely patronized. An or-
chestra of fifteen pieces plays the mu-
sical accompaniment.
Joe Skirboll, some years ago special
representative of Metro in the Middle
West, and now Pittsburgh managei^ for
First National, who has known Mr.
Karzas for some time, too'< the visitors
under his care and conducted them
through the city, visiting the various
houses on the Clarke & Roland circuit.
All these theatres were doing fine busi-
ness at good admission prices.
Good Entrance in Washington's Palace.
After a day in Pittsburgh, the visitors
departed for Washington, D. C. There
they visited the Loew's Palace and Al-
hambra, seating, respectively, 2,700 and
900. Mr. Karzas describes the Palace
as "a beautiful, magnificent house, mod-
ern in every particular." What im-
pressed Mr. Newhouse and him most
was the lobby which leads to both the
balcony and the main floor. Arriving
at a certain point in this lobby the
visitor has the choice of walking up
seven steps to reach the balcony, or
walking down about eight to reach the
main floor. The psychologic effect pro-
duced on the mind of the patron is to
go up to the balcony rather than down
to the main floor, which naturally leads
to the filling of both the main floor and
the balcony.
Every theatre owner knows that
patrons of picture theatres usually pre-
fer to wait for the succeeding show
rather than go up to the balcony in
ordinarily conducted houses unless there
is considerable difference in the price
of seats.
The Palace has a magnificent orches-
tra of twenty-five pieces, and Mr. Kar-
zas praises the beautiful light effects
'employed during the presentation. He
pronounces it a thoroughly well-man-
aged house, with admissions of 25 and
35 cents.
The Metropolitan, the Regent and
Moore's Rialto were also visited in
Washington. These houses seat, re-
spectively, 2,000, 1,500 and 2,000. .\s at
Andrew Karzas.
the Palace, these houses are showing
weekly run programs, finely selected,
to capacity, at 25 and 35 cents. The
Palace, Metropolitan, Regent and Ri-
alto are all modern houses erected
within the past two years.
New York Theatres Visited.
In New York all the modern picture
theatres were visited and Marcus Loew
was kind enough to conduct the visit-
ors in his auto to the Victoria, on 125th
street, and to the Metropolitan, in
Brooklyn, two of the theatres on his
big circuit. Karzas and Newhouse are
of the opinion — and they declare it en-
thusiastically— that the Metropolitan is
the largest and most modern picture
theatre in the East, or anywhere east of
the Rockies. They intend to visit San
Francisco and Los Angeles soon, so
must hold the West out of consideration
until they see the latest modern picture
theatres there. Loew's Metropolitan
seats 4,000 people.
Of course, while in New York, the
visitors went to the Rialto, the Strand
and the Rivoli, as all Chicagoans do
when in the metropolis. They also paid
a visit to the Capitol, at 51st Street and
Broadway, which is now under con-
struction and will be completed some
time in June. This house will seat 4,500
people.
Business Booming in Boston.
In Boston the visitors found business
prosperous, but that the theatres are
not so modern as those of New York or
Washington, either in point of construc-
tion or in the manner of presenting pic-
tures.
In the matter of moving picture pres-
entation, after recounting the experi-
ences of his trip, Mr. Karzas is of the
belief that IMessrs. Balaban & Katz, at
the Riviera, Chicago, are presenting pic-
tures equally as well as any of the best
houses in the East, not excluding New
York.
Mr. Karzas expresses the belief, owing
to what he has seen during his trip,
that the day has passed for a one-day
or two-day run for pictures. All the
big houses in the East are running
weekly programs, at advanced prices,
as high as 35 and 50 cents, while on
Broadway, New York, the price runs as
high as $L
The reader can estimate for himself
what an overhead saving there will be,
both for the producer and the exhib-
itor, when weekly runs or longer, for
programs, are the established rule in
all important picture houses in the
country.
Woodlawn Soon to Seat 5,000.
Mr. Karzas tells me that by making
the Eastern trip he has discovered it is
possible for him to increase the seating
capacity of the Woodlawn Theatre from
2,000 to 5,000. And this he intends to
do as soon as Architect Newhouse com-
pletes the plans. It is part of the new
plans to build a balcony that will seat
1,700 people; also to enlarge the main
floor so that it will seat 3,300 people, in-
tead of 2,000. A new stage will also be
included in the plans.
The plans will provide that the bal-
cony be approached without using steps.
This will be done by building an in-
clined way from the entrance to the
balcony itself. This is a distance of ISO
feet, so that the incline will have a raise
of about one foot in ten feet and can be
.comfortably traversed by old and
young.
The enlargement of the Woodlawn,
it is estimated, will cost about $600,000.
Before making a final decision on the
new plans, Mr. Karzas and Mr. New-
house will visit San Francisco and Los
-Angeles.
The Increased Federal Seating Tax.
The Illinois Exhibitors' Alliance noti-
fied its members about three weeks ago
that the increased Federal seating ca-
pacity tax has been in force since Janu-
ary 1, this year. Prior to that date the
tax was as follows : $50 per year for
picture theatres with a seating capacity
658
THE MOVING PICTURE WORLD
May 3, 1919
up to 500; $75 for theatres with 500 to
800 seats, and $100 for those with over
800. The tax was made payable July 1
of each year since it was put in effect.
The increased Federal seating tax,
which is just double the former tax,
must be paid for the six months begin-
ning January 1, 1919, and on July 1, 1919,
it must be paid in advance for the year
ending June 30, 1920.
Last week the Allied Amusement As-^
sociation also sent out written notices
to its members to the same effect.
Pathe Exchange Director
Talks of New Sales Plan
FC. QUIMBY, director of Pathe ex-
changes, came into the city from
• New York Monday, April 14, and
after a few hours' stop left for Kansas
City, Mo., and St. Louis, returning to
Chicago the following Wednesday and
remaining until Sunday, when he re-
turned to New York, accompanied by Al.
Roche, owner and producer of the Lloyd
comedies.
When seen here he first referred to
the excellent business conditions at the
Kansas City, St. Louis and Chicago
offices, which he said have never been
so prosperous as now, the volume of
business in each being about twice that
of a year ago.
Mr. Quimby explained that the ob-
ject of his trip was to assist in intro-
ducing the new feature sales plan for
the handling of the Capellani produc-
tions and the new specials in which
Frank Keenan is featured. An exclusive
sales organization has been formed
which will devote its entire activities to
the exploitation of the new Pathe fea-
tures under the direction of Tom North,
who is feature sales manager.
New Feature Sales Organization.
Under the new plan, which took
effect April 1, the regular Pathe sales
organization will have charge of all
Pathe releases, such as Pathe News
serials, comedies, etc., while the new
feature sales organization will attend
exclusively to the new Pathe features.
This arrangement was necessary owing
to the largely increased volume of busi-
ness within the past year, which made
it impossible for the regular sales force
to give it the necessary attention and
at the same time to render efficient co-
operation and aid to exhibitors.
In addition, Mr. Quimby stated that
Pathe took over last week the releasing
of "Topics of the Day," compiled by Lit-
erary Digest, and that the films will be
handled by the regular office forces.
Continuing, he let me know that one
of the biggest problems which Pathe
has been working on for some time past
is connected with distribution, and he
is confident that plans have been made
which will benefit and satisfy exhibitors,
and also solve several recent problems
which have come up.
Tendency to Run Big Feature*.
Mr. Quimby next drew attention to
the fact that there is among exhibitors
at the present time a growing tendency
to run big features as long as they con-
tinue to draw paying business. He said
that in the immediate past many big
productions have been closed after a
week's run, while the business was still
large and all indications pointed to suc-
cessful business for two more weeks.
He believes that untold money has been
wasted in this way, because exhibitors
have failed to continue the run of cer-
tain pictures to their full drawing
strength.
He cited as an example the case of
"Common Clay," which played to fine
business for three weeks at Gordon's
Olympia in Boston. Mr. Gordon real-
ized the possibilities of long runs for
features which will stand the test. His
receipts, in this instance, for the third
week, compared very favorably with
those for the first and second weeks.
Mr. Quimby holds that, in a large city,
the people have not the opportunity to
see the big features in one week's time.
At the close of our conversation, Mr.
Quimby again reverted to Pathe's dis-
tribution plan by saying: "There is no
question that the exhibitor will profit
by the new plans for distribution. These
plans stand for economy all the way
through and the exhibitor will be a
partner in the economical benefits that
will be obtained.
Echoes from the American Studios.
"Murdering Midnight" is the title of
the new Wm. Russell subject that will
succeed "Some Liar." The original title
was "The Signet of Sheba," by Stephen
Fox, who has written most of the Rus-
sell photoplays. R. R. Nehls, American's
general manager, has been devoting
close attention to the editing of this
feature to its proper length, as it has
a little overfootage and yet every foot
seems to be essential.
State of Illinois Roused
by Buck Censor Bill
THE Illinois censorship bill, which
has passed the Senate and is now
up in the House for action, is
arousing widespread interest throughout
the state among the people who find in
moving pictures their chief relaxation
from labor, both of brain and hand. The
press of the state is voicing the views
of the great multitude of people whose
lives have been brightened and bene-
fited by moving pictures. One of the
strongest editorials yet published in any
Illinois paper appeared in a recent issue
of the Rockford Republic, and it is given
here in full so that it may be read by
exhibitors in all parts of the country:
The state movie censorship bill has
passed the Senate. It is up to the house
at Sprinsrfield for action. The Senate has
done its duty, as it often does, by passing
the buck to the larger and more patient
house of representatives. The Assembly-
men may be so numerically strong that
they will have the courage to do with the
bill what the Senate should have had the
courage to do — kill it.
Movies a Clean Art
There is no vital or lasting need for
movie censorship. Of all the arts, the
cinema art is making the most rapid pro-
gress, outgrowing youthful excesses and
exuberances in a surprisingly few years,
coming to manhood's estate, on the whole
a clean art, sure to become more so as
people's taste demands it. We have seen
repeatedly the product of the censorship's
fallibility in Pennsylvania and Ohio and
we come away from the experience with
no desire to see the farce repeated in
Illinois.
It is simply too much power to put into
the hands of one man, or a commission of
men, the telling Illinois with its millions
of people just what it may see and what
It may not see in the movie realm. Movies
are near kin to newspapers. Already they
are being used for propaganda, for educa-
tion, for calls to patriotic service. They
are performing some of the functions up
to a fe'w years ago the sole prerogative
of the newspaper.
Censorship Holds Dangerous PosslbllltleM
What an opportunity, under censorship,
for the shaping by factionalism of the
message of the picture houses! What a
chance for the politician to get a grip
upon a great, potent new art, for his own
unholy purpose! As we now see censor-
ship, if we were a politician we would
favor the proposed movie censorship bill
with enthusiasm. And if we were the
great film producers, if the Illinois bill
passed, we would Just say good-bye to
the state.
Censorship suggests to the American
everything that connects itself with the
tyrannies and oppressions of the old
world. Where there is a free press there
is freedom. If once Illinois puts the film
art under censorship, a very dangerous
step will have been taken towards impos-
ing a censorship upon the newspaper. The
obvious procedure would be to begin on
the cartoons, the comics, the features of
the newspapers. And honest advocates
of movie censorship will tell you that the
next step may be to correct what they
think are the excesses and abuses of
newspaper art.
Censorship Has Vicious Tendency
Censorship has a vicious tendency.
When it starts to run the bases, it does
not stop short of the home plate, unless
the outraged bleachers rush down and
throw the w^hole team out of the diamond.
Censorship is greedy. It represents the
presumption of legislation that it is good
for the world to be kept in swaddling
clothes, that it's a dangerous thing to
grow up, to play, to work, to fall in love,
to marry and to have children.
Make it as plausible as you will, censor
ship is a denial of maturity, a hatred of
reality, a side-stepping of experience, a
curse that no self-respecting state which
is not bound by tradition and prudery
should accept in any form, for even a day,
except under the necessities of a great
war such as has just come to an end.
Universal and Jewel Notes.
Sidney Goldman has resumed the posi-
tion of general manager of Jewel pro-
ductions for Illinois and Indiana, with
headquarters, as formerly, in the Con-
sumers Building, with Universal. As-
sociated with Mr. Goldman are Chas.
Miller and Phil Dunis.
A. E. Rosenberg, formerly sales re-
resentative of Universal in Chicago, has
been given charge of Universal road
salesmen out of this city.
Bank Winter, old-time minstrel and
author of the well known songs "White
Wings" and "I'll Be True," as well as of
many other popular songs of thirty
years ago, has been appointed manager
of the road show of "The Heart of Hu-
manity," out of Milwaukee. His daugh-
ter, Winona Winter, is the well-known
musical comedy star of that name, and
his daughter-in-law, Hattsteadt Winter,
is a popular concert singer.
Resumes Management of E. A. R.
Charles F. Rysdon, son of E. A. Rys-
don, owner of the E. A. R. Theatre,
6839 Wentworth Avenue, Chicago, paid
us a call last week and renewed his sub-
scription for the Moving Picture World.
Mr. Rysdon, Jr., received an honor-
able discharge on March 26 as first
class coppersmith in aviation, after be-
ing in service for twenty months at the
Great Lakes Training Station. For over
a year he had charge of companies and
battalions in drilling and instructing in
the aviation service.
He has resumed the management of
May 3, 1919
THE MOVING PICTURE WORLD
659
the E. A. R. Theatre, which was run by
his father during liis absence. In that
time his subscription for the World had
been allowed to run out, so he took ad-
vantage of the first opportunity to re-
new it, as he has found it indispensable.
The E. A. R. seats 900 people and is
located in a fairly well-to-do neighbor-
hood. The admission varies frorti 11 to
22 cents, according to the program, and
a specialty is made of features of all
makes.
New Building for Chicago
Exchanges Under Way
THE Building Committee of the F. I.
L. M. Association, of Chicago,
held a special meeting Monday,
April 14, and decided that the new build-
ing for the exclusive housing of Chi-
cago's leading exchanges will be erected
at Ninth Street and Wabash Avenue.
The North Clark Street site was elim-
inated from consideration owing to the
failure of the promoters of the proposed
building to raise the necessary funds.
The site selected has a fronth of 95
feet on Wabash Avenue and a depth of
165 feet, and the new structure will
have free exposure on the front and
rear and one of the sides, which insures
excellent natural light facilities. The
building will be twelve stories high, and
it will be constructed in strict conform-
ity with the new city ordinance for
structures storing films.
Estimated Cost Is $1,250,000.
The estimated cost of the building
alone is $1,250,000 and the ground is
valued at $300,000. The architects are
Berlin, Swern & Randall, of Chicago,
and C. Howard Crane, of Detroit, is
consulting architect.
Preliminary work on the site will be-
gin about June 15, and the building must
be in readiness for the exchangemen to
move in and conduct their business be-
fore April 30, 1920, in conformity with
the city ordinance.
Charles C. Pyle, well known in Chi-
cago film circles and the promoter of
the new structure, has been appointed
agent of the building and will h-andle all
the leases for a period of ten years.
Martin with Red Cross
Patients at Fort Dodge
CLYDE MARTIN, widely known as
the man who first accompanied the
presentation of moving pictures
with music, and who coined the phrase
"playing the pictures" as far back as
1911, has been appointed by the Central
Division of Military Relief of the Red
Cross to take charge of the amateur
theatrical entertainments which will be
given at the base hospital. Ft. Dodge,
by convalescent patients. Mr. Martin
is associated with C. C. McCoy, Red
Cross recreational and entertainment
director.
Mr. Martin, according to "The Taps,"
the official newspaper of the U. S. A.
forces at Camp Dodge, became inter-
ested in Red Cross work at Hibbing.
Minn., while on a business trip. When
"flu" broke out in that town he was
placed in charge of the base hospital
there, afterwards did valuable relief
work in the section of northern Minne-
sota which was swept by forest fires last
fall.
The first of the amateur entertain-
ments to be given at the base hospital.
Ft. Dodge, by convalescents, will be a
minstrel show, which will be iield in
about a week at the Red Cross convales-
cent house. The best wishes of the
writer are with Mr. Martin in his work
with the "boys" who are struggling to
regain their health.
Fred and Frank Schaefer Remove OfBce.
Fred and Frank Schaefer, members of
the Schaefer Theatre Company, which
owns the Crystal and Star theatres in
Chicago, have moved their headquarters
from their office in the Mailers building
to Crystal Theatre building, at 2701
North Avenue. Chas. J. Schaefer, the
oldest brother of Fred, Frank and Peter
J. Schaefer, and the owner of the Gar-
field Theatre, West Madison Street, will
continue to make the old office in the
Mailers building his headquarters.
Fox to Film Ben McCutcheon's Novel.
Ben McCutcheon, manager of publicity
of the Victory Loan Committee in the
Chicago district and widely kown by
his novel, "The Seventh Person," will
soon be a claimant for honors on the
screen. The Fox Film Corporation will
shortly begin work on a film production
of the novel, the rights being specially
purchased to star George Walsh. Ed-
ward Dillon will have charge of the
production.
Craig Kennedy Serials Popular.
Mr. Bonnerville, formerly publicity
and advertising manager for the Com-
mittee On Public Information, New
York, but- now manager of sales and
advertising for Harry Grossman's Craig
Kennedy serials, stopped over between
trains last week on his way from a busi-
ness trip through Oklahoma and Kansas.
He reported excellent business,
Chicago Personal Notes.
William H. Rudolph, business man-
ager for Harry Garson (Clara Kimball
Young Company), left Chicago for New-
York on the Twentieth Century April 19,
after a week's stay, accompanied by
Mrs. Rudolph. Mr. Rudolph's mission
here was to arrange with Jones, Linic »
& Schaefer for an indefinite run of "The
Lnpardonablc Sin" at the Randolph
Theatre, which opened Sunday, .Vpril 20.
Julian Johnson, editor of Photoplay
Magazine, and James Quirk, managing
editor, returned to Chicago last week
after finishing their serial at Los An-
geles. Mr. Quirk left on the Twentieth
Century, April 19, for New York to at-
tend to business connected with the
serial, the title for which has not yet
been given out.
Universal Engages Noted Artist.
Mon Randall, noted Mid-Western ar-
tist, former cartoonist for the Scripps-
McRae newspapers and whose numer-
ous original pen portraits of leading
picture stars have made his work
known to film followers, has been en-
gaged by Universal to prepare a special
series of advertising drawings for Uni-
versal special attractions and serials.
.\mong the first work Randall has done
for Universal is the preparation of a
number of black and white portraits of
James J. Corbett, suitable for reproduc-
tion in any newspaper or magazine,
either for advertising or publicity pur-
poses.
Want Sunday Closing Repealed.
Anticipating that Governor Smith
would sign the bill, recently passed, per-
mitting cities to determine whether or
not pictures may be shown on Sunday,
Corning (X. Y.) theatre managers be-
gan an agitation for the repeal of the
city ordinance which now prohibits
these shows. The ordnance has been a
dead letter for more than four years,
owing to adverse court decisions, and
the theatres have been open on Sun-
days. However, it has never been re-
pealed and became operative as soon as
the new state law became effective.
Ripley Palisades Superintendent.
Paul Ripley, well kown in laboratory
circles, has been appointed superintend-
ent of the Palisade Film Laboratories
by George C. Dobbs, vice-president.
Mr. Ripley has been with the com-
pany for some time past in an executive
capacity.
Emmy Wehlen Doesn't Seem Used to the He-Vampire Stuff
Even II .She Is 'Tlic .\inateur AdviMitmoss" in the -Metro I'letii-
the Same Name.
660
THE MOVING PICTURE WORLD
Mav 3. 1919
FILLS HOUSE BY REGULAR SCHEDULE
Detroit Xeigliborhood Tlieatre Has Weekly Cycle
of Amateur, Vaudeville, Western, and Other "Nights"
J. E. Stocker, who conducts the Myrtle
Theatre at 665 Seventeenth street, De-
troit, has built a permanent patronage
for his 400-seat neighborhood house by
letting his patrons always be certain that
they are going to see a certain kind of
picture on a certain night. He writes
that most of his advertising is done with
slides on his own screen, and that he
concentrates mostly on Tuesdays and
Wednesdays. Stocker writes:
THE report that I do not advertise
is one of those half-truths. Here
is the whole truth. I do not use
more than one one-sheet on most pic-
tures. Once in a week or two I use
one three-sheet. The main reason is
that very few people pass the theatre,
which is located on a side street around
the corner from the main street of a
quiet residential district; also that after'
years of experiments most of my pat-
rons know that Monday is serial night,
so after the first episode of a serial is
started on Monday and if the serial is
liked at all it matters very little
whether I tell them what the feature is
on Monday. So I hardly ever run even
a slide for the Monday feature, unless
it happens to be one with a real popu-
lar star.
Thursday Vaudeville Night.
Every Thursday is vaudeville night —
that is, one act of vaudeville in addition
to a feature and single reel — (on account
of the vaudeville act I only show six
reels, other nights seven reels). I don't
have to worry about business or what
feature to show on Thursday or whether
a slide is run Thursday or not, but if a
popular star is due on Thursday I run
a slide.
Friday is "Western" night. I see to it
that I have a five or six-part "Western"
for Friday. They all know it is "West-
ern night" Friday as well as I do, and it
would be foolish not to run a slide for
Hart, or a picture like "Carmen of the
Klondike," but if I omitted a slide alto-
gether on Friday it wouldn't matter
much — they come anyway.
Saturday has been amateur night for
a long, long time. Whether 1 run a
slide on the Saturday picture or not
the receipts very seldom vary more than
a couple of dollars.
Sunday, the big day of the week, my
patrons know that if they come before
5 p. m. they will see a serial, feature
and comedy; if they come after 5 they
will see a feature, a comedy and a week-
ly. After showing serials on Sunday for
two years or more, with considerable
success, I had my patrons vote whether
they wanted serials on Sunday or not.
While the majority voted in favor of the
serial on Sunday, so many voted against
it that I decided to show the serial up
to 5 p. m. I buy the weekly extra to
show after 5 p. m. in place of the serial
which arrangement seems to please and
increase my business Sunday. It seems
to matter very little whether I adver-
tise the Sunday feature or not.
Concentrates on Tuesday and Wednes-
day.
With five days established, Tuesday
and W^ednesday are left to concentrate
upon for the special feature attractions
(and believe me I advertise my Tues-
day and Wednesday shows — not with
posters or big fronts or handbills, but
with slides on my screen). Most of
the pictures that I consider worthy of
my Tuesday or Wednesday I manage
to see beforehand. I prepare from 1
to 4 slides on a picture that I consider
worthy of it. My object is to attract
as many of my Sunday and Saturday
patrons to come Tuesday and Wednes-
day.
Slides Put Picture Over.
For example, "Life's Greatest Prob-
lem" did not go over very well in De-
troit. I personally liked the picture
very much. These slides put the pic-
ture over in my place in a record-break-
ing manner. Slide No. 1 read : "I per-
sonally see a great many pictures, but
I haven't seen a picture that I enjoyed
as much as I did 'Life's Greatest Prob-
lem' in a long time.' — Stocker, Manager."
Slide No. 2 read: "'Life's Greatest
Problem' has thrills, excitement, ro-
mance— and the best kind of fun be-
sides. You will give yourself a real
treat when you come Tuesday." An-
other slide read: "Take my advice and
come Tuesday to see 'Life's Greatest
Problem.' " On the colored slide I
pasted up everything so that the name
of the star or the picture on the slide
was not visible, because Mitchell Lewis
has not as yet become popular in my
house; also that the picture on the
slide did not do justice to the film. I
did not give mj' patrons the slightest
intimation as to who the star was or
the nature of the picture. The only part
that was visible on the screen of the
colored slide, were the words, "Life's
Greatest Problem." Two of the slides
were shown after the feature and two
after the comedy, so as not to tire the
audience with too many slides. The
operator is instructed exactly the num-
ber of seconds by the watch as to how
long a slide is to be kept on the screen.
All the paper I used on "Life's Greatest
Problem" was one one-sheet. I could
not handle the crowd that came out. I
am personally a believer in a neat week-
ly program, but I manage to fill the
house without it. i scat 400 — and it
looks as if I might manage to nave the
theatre enlarged before very long.
Director Hunter Marries Millicent
Evans.
T. Hayes Hunter, director of Benjamin
B. Hampton's elaborate production of
Zane Gre^^'s most popular novel, "Desert
Gold," and Millicent Evans were mar-
ried last week, and although they tried
to keep it quiet for a day or two, the
signature of "Mr. and Mrs. T. H. Hun-
ter," gave the secret awaj'.
Director Hunter and Miss Evans had
been engaged for two years. Miss Evans
has played in support of William H.
Crane, Robert Edeson, Douglas Fair-
banks and many other stars. Mr. Hun-
ter, who is one of the most experienced
as well as one of the foremost directors
for the screen today, has an experience
stretching bac'< to years of directing
for the speaking stage.
Want Simplex Man at Movie Ball.
The Providence Movie Operators'
Union, through its business agent,
Thomas, Shannon, has sent a personal
appeal to William C. Francke, of the
Precision Alachine Company, urging
that he be present at their movie ball,
which will be held in the State Armory,
Providence.
Page Gungha Din! If There's This Much Snow in "The Mints of Hell," Hell Have to Revise the Line
"Squattin' on the Coals."
William Desmond Has to Settle with Kipling for the Snowy Atmosphere ot Uis Forihconiing Exhibitors-INTutual
May 3, 1919
THE MOVING PICTURE WORLD
661
^^^"'^^
News of Los Angeles and Vicinity
Balboa Studios Sold.
C. M. Fiirey, formerly of Portland,
Oregon, and Williams S. Forsythe, of
New York, have purchased on behalf
of the Master Pictures Corporation, the
real estate, studios and all other prop-
erty formerly owned by the Balboa
Film Company at Sixth street and Ala-
mitos avenue, Long Beach. One hun-
dred and ten thousand dollars was the
sum involved in the transaction.
F. C. Delano of Los Angeles, repre-
senting the creditors of the Balboa Com-
pany, made the sale. H. M. and E. D.
Horkheimer, brothers, comprised the
Balboa corporation, which went bank-
rupt several months ago. Furey and
Forsythe announced that they will or-
ganize a company and begin the pro-
duction of pictures within two months.
Francis Ford Building a Studio.
Francis Ford, film producer and star,
is building a studio at Sunset Avenue
and Gower Street in Hollywood, where
he intends to be making pictures by
the first of May. An informal dance
is being planned as a sort of house
warming to open the studio for busi-
ness.
Employment Fees Abridged.
The Motion Picture Producers' Serv-
ice Exchange of Los Angeles, will not
be allowed hereafter to charge a fee to
any applicant sent out on motion pic-
ture work unless the employment fur-
nished lasts seven days or more, ac-
cording to a ruling received by H. A.
Cable, deputy state labor commissioner
of the Southern district, from the labor
commissioner at San Francisco.
Cleo Madison Organizes Con.pany.
Cleo Madison, who arrived on the
west coast from New York a few days
ago, has organized her own company
to produce pictures, has secured studio
space, and preparations are already
By A. H. GTEBLER
under way to make a picture entitled
"The Red Serpent." Juan de la Cruze
will be seen in the leading nmle role,
and the rest of the cast will be an-
nounced within a few days.
Miss Madison was for several years
one of the leading stars of the Universal
program, and shortly after leaving Uni-
versal was to have appeared in film
productions under the management of
Isadore Bernstein, but for some reason
these plans were not carried out. It
is nearly two years now since Miss
Madison has appeared in a picture.
Gordon-Francis.
Robert Gordon and Alma Francis were
married on March 25, at the home of
the bride's parents, Mr. and Mrs. W.
C. Francis, in Hollywood. Robert Gor-
don, who played the part of Huck Finn
with Jack Pickford in the Tom Sawyer
pictures and one of the leading roles
in "Missing," enlisted in the army just
after that production was finished, and
has recently been discharged from serv-
ice. He has signed a long term con-
tract with J. Stuart Blackton, and will
leave in a few days with his bride for
New York to work in the Blackton
studios in the east.
Mrs. Gordon will retain her profes-
sional name, Alma Francis, and upon
her arrival in New York immediately
will begin rehearsals in one of Adolph
Friml's new musical comedies. Miss
Francis played opposite Julian Eltinge
in the film production that was made
under the Balshofer management here
last summer.
To Establish Air Line.
Sidney Chaplin, motion picture and
airplane promoter, has closed a deal
with William Wrigley, Jr., for an ex-
clusive ten year franchise for a com-
mercial airplane and seaplane landing
on Catalina Island, thereby laying the
foundation for what will probably be
the first commercial air line in the
world. Mr. Chaplin intends to go soon
to New York to purchase airplanes
and seaplanes equipped with Liberty
motors, of five and ten passenger
capacity. He will establish a school to
train flyers on Catalina Island, for
which purpose machines of lighter type
will be used.
Mack Off For New York.
Willard Mack, playwright and hus-
band of Pauline Frederick, who has
been ill for several weeks, left last
week for New York, where he will im-
mediately begin rehearsals for a new
play under the management of A. H.
W^oods. Miss Frederick will remain in
California to make several productions
for Goldwyn. In the event of her re-
turn to the stage in the fall, Miss Fred-
erick will continue to produce pictures
under her Goldwyn contract at the east-
ern studios of that company.
Lehrman Acquitted.
Henry Lehrman, former producer of
Sunshine comedies, who was accused
of having caused the disappearance of
a film worth $32,000 from the vault of
the Fox Film Company some time ago,
was acquitted and the case dismissed
by Judge Craig when it came up for
trial.
New Theatre at Monroviau
A motion picture theatre which has
just been completed at Monrovia, Cal.,
has been opened for business. The
house has a seating capacity of SCO,
a fire-proof projecting room and one of
the most modern makes of projecting
machines. The theatre has triple light-
ing circuit with rheostat for dimming
and other electrical effects, and a mod-
ern ventilating system.
Warde Addresses M. P. D. A.
Frederick Warde. star of the Mission
Play at San (labriel, made an address
H. B. Warner in "The Man Who Turned White" Isn't Afraid of the Dyeing Process.
.\'or I.s He Afraid to Hie, as llie Srfiif al (lie Kinlit rroin lli.s KxhibitDPS-Mutual Feature Shows
662
THE MOVING PICTURE WORLD
May 3, 1919
before the members of the Motion Pic-
ture Directors Association at the Hotel
Alexandria one evening recently.
New Manager For Victory.
Harry P. Caulfield, formerly con-
nected with the management of the
Garrick Theatre, became manager of
the Victory Theatre on April 13.
Three Keenan Subjects Completed.
Frank Keenan has completed the third
of a series of eight feature productions
for Pathe at the Brunton studios. The
three productions are: 'The Master
Man," with a political theme; "The
Gates of Brass," in which Mr. Keenan
depicts a gambler and promoter; and
'The Tide Book," a tale of the ship-
ping industry. Jack Cunningham pre-
pared the scenarios for these produc-
tions, and Ernest C. Warde directed.
Ruth Allen Has Returned.
Ruth S. Allen, head of the manuscript
sales department of the Palmer Photo-
play Corporation, has returned from a
month's stay in New York, where she
went to close negotiations with a num-
ber of authors and photo-playwrights
for stories.
New B. B. Feature.
Bessie Barriscale has begun work on
"Broken I'hreads," her fifth of the six-
teen productions contracted for by the
Robertson-Cole interests. Her support-
ing cast in this picture includes Rose-
mary Theby, Nigel Barrie, Henry
Kolker, Albert Roscoe, Ben Alexander
and Mary Jane Irving. Howard Hick-
man directs.
Studio Shots
LILA L.EE has returned from Truckee,
where scenes were made for "The
Daughter of the Wolf," a Paramount
picture. Monte Blue, who was to have
been her leading man, was taken with
pneumonia just before the company left,
and Elliott Dexter was given the part.
Dorothy Dalton has just left for New
York City, where she will work in pictures
demanding eastern settings.
Lois Wilson will be leading woman for
Dustin Farnum in his coming production.
The all-star cast supporting Dorothy
Phillips in "The Right to Happiness" in-
cludes Thurston Hall, Stanhope Wheat-
croft, William Stowell, Robert Andersen,
Margaret Mann. Hector Sarno, Alma Ben-
nett and Henry Barrows.
Katherine MacDonald has finished her
first production, "The Thunderbolt" and
will soon begin her second, "The Bleeders,"
from a story by Margery Land May, under
the direction of Colin Campbell.
Margarita Fisher, star of American pro-
ductions, has filed a suit for divorce from
her husband, Harry Pollard.
Al .Jennings, motion picture star and
producer, h.is been requested by a large
publishing company to write the histoiy
of his life for publication.
Frank Lloyd ha.s been engaged as direc-
tor of (loldwyn pictures by Samuel Gold-
wyn.
Charlie Chaplin celebrated his tliirtioth
birthday on April 16.
Because rif continued unsettled conditions
In lOuropc Billy Parsons and his wife,
Billie Rhodes, have not been able to se-
cure passports. They will go to Honolulu
Instead, and make several films in that
part of the country.
Mabel Normand, who has been ill for the
past week, i.s recovering and will soon
be back at work at Goldwyn.
Charles Ray and his company aie in San
Francisco.
Work has been begun on the third large
stage to be built at the Ince studio In Cul-
ver City. The new stage will be used ex-
clusively for sets demanding artificial
lighting.
"Rowdy Ann" is the title of the second
Christie Special comedy featuring Fay
Tincher. Katherine Lewis, Eddie Barry,
Harry Depp and Patricia Palmer play lead-
ing parts.
Harry Carey returned to Los Angeles on
April 15th for a short stopover, before re-
suming his personal appearance tour along
the west coast.
Jack MacDonald, who has finished his
work in the Brentwood production, "Better
Times," will support Jack Pickford in a
new picture.
Sessue Hayakawa has begun the filming
of a picture, "Only a Nigger," an East
Indian romance, without a leading woman.
He is making the scenes in which the
heroine does not appear while looking for
a film actress who possesses the talent and
beauty necessary for the part.
Jane and Katherine Lee, and their
mother, Mrs. Irene Lee, have gone back to
New York.
Lillian Gish has made a trip to San
Francisco to participate in the opening of
the Victory Loan campaign. At the close
of the ceremony two thousand pigeons,
collected from all parts of the Twelfth
Federal Reserve District, were released
from a monster cage by Miss Gish.
Almost the entire movie population of
Los Angeles attended the first showing of
Harry I. Garson's production, "The Un-
pardonable Sin." at the Kinema Theatre.
Alice Joyce has arrived in town and de-
parted before the end of the week in com-
pany with her little daughter, Alice Mary
Moore, who has been visiting her father,
Tom Moore. Miss Joyce will continue her
motion picture work in Vitagraph's east-
ern studios.
Wallace Irwin's new story, "The Bloom-
ing Angel," has been purchased as a star-
ring vehicle for Charles Ray.
Tom Mix and his company have returned
from San Francisco, where they went in
search of exteriors for "The Romance of
Cow Hollow."
Elbert Hubbard was a visitor at Univer-
sal City last week, and watched Jim Cor-
bett work out a scene in "The Midnight
Man."
Mme. Alia Nazimova left for New York
on April 15 in company with her husband,
Charles Bryant, and Richard A. Rowland,
president of Metro, to attend to business
connected with future productions for the
Metro program.
Frank Keenan celebrated his birthday
April 8. Apart from admitting that he was
past thirty, Keenan emulated the women
film stars by keeping to himself the num-
l)er of birthdays that have passed since his
thirtieth.
John Gilbert is working in a Sessue
Hayakawa picture under way at Brunton.
Marguerite Clark arrived in Los Angeles
last week in company with her husband,
Lieut. H. Palmerson Williams. Miss Clark
will make several pictures requiring west-
ern setting during the coming months at
the Lasky plant.
The Aerial Circus to be held in Los An-
geles in connection with the Victory Loan
<anii)aign will be quartered at the private
field belonging to Cecil B. De Mille in
Hollywood. Mr. De Mille, who is an aviator
himself, readily granted the use of his
field.
Frank Keenan entertained a party of
forty at the Brunton studios on the even-
ing of April 10 with a private showing of
"The Gates of Brass," his latest film to be
finished for the Pathe program.
Dorothy Gish, who has completed her
contract with Paramount, leaves for New
York in a few days.
Prosperity is on the rise in Filmland.
Texas Gulnan, Marie Walcamp, Wallace
Reid, George Melford, Norman Manning
and Little Virginia Lee Corbin have all
purchased new cars within the past few
weeks.
Mary Anderson is working in a picture
for the Morgan Feature Film Company at
the Horsley studios under the direction of
Fred Kelsey.
James J. Corbett umpired the first base-
ball game of the season at Washington
Park, which was opened by William G.
McAdoo, who pitched the first bail, and
Douglas Fairbanks, who caught it.
"William Morris, manager of the Harry
Lauder American tour, was entertained by
his old friends, Charlie Chaplin and Alf
Reeves, at the Chaplin studio while he was
in Los Angeles last week.
Clara Kimball Young paid $250 in settle-
ment of a claim for injuries to the seven-
teen-year-old boy who was hurt by her
automobile several weeks ago. Miss Young
was not in her machine when the accident
occurred.
Fritzi Brunette Sustains
Bruises in Studio Accident
MITCHELL LEWIS' weight, com-
bined with his strength, and a
pair of weak hinges on the door
of a studio backwoods cabin, were the
cause of an accident last week which
resulted in a teinporary postponement
of work on Mr. Lewis' Select picture,
"The Gulf Between."
The accident, which involved Fritzi
Brunette, Mr. Lewis' leading woman,
occurred during the filming of a studio
scene. A big situation in the production
is a thirty-mile chase with a dog team
which ends in a lonely cabin where
Mr. Lewis, as Jacques, rescues a girl
from two tough characters.
The cabin in the studio was built for
strength, but it had one weak spot, the
hinges on the door. The girl and the
two characters were supposed to be in
the cabin waiting for the rescue. At
the proper moment Lewis rushed up to
the cabin door and flung his entire
weight against it. It withheld the first
shock. The second time Mr. Lewis
lunged against the door with greater
force. The hinges snapped and the door
fell in, pinning Miss Brunette to the
floor and knocking her unconscious.
She was considerably bruised, and for
a time it was feared that she had suf-
fered internal injuries, but later reports
stated there were no serious conse-
quences.
Cubberley Succeeds Pearson
at First National Exchange
ER. PEARSON has resigned as man-
ager of the Minneapolis First Na-
• tional exchange ,and Fred Cubber-
ley, manager of the Minneapolis branch
of the Famous Players-Lasky Corpora-
tion for the last two months, has been
appointed his successor.
Mr. Pearson has been with the Min-
neapolis First National exchange since
it was established. He was one of the
best known and most popular exchange
managers in the Northwest. Mr. Cub-
berley was for more than two years
assistant manager of the Minneapolis
Paramount Artcraft office under C. L.
Peavey, who has been transferred to
Chicago.
J. W. Allen, special representative of
the Famous Players Lasky Corporation,
has arrived in Minneapolis and will be
in charge of the local office until a suc-
cessor to Air. Cubberley ha.= been
chosen.
Mav 3, 1919
THE MOVING PICTURE WORLD
663
PICTURE BUSINESS GOOD IN DIXIE
Nat Bregstein, Moving Picture World Commissioner,
Continues His Travels in the Southland, Discovering
Prosperit}^ in Birmingham, Mobile and New Orleans
WE CONTINUE the reports Nat
Bregstein has rendered on con-
ditions and picture activities in
the South. In recent issues we have
published his statements on territory
leading from Richmond to Atlanta and
in this installment are recorded his find-
ings in Birmingham, Mobile and New
Orleans.
During his travels Bregstein's chief
purpose has been to extend the sub-
scription circulation of Moving Picture
World and it is gratifying to record
that he has everywhere been received
with courtesy — and orders for subscrip-
tions. The standing and repute of Mov-
ing Picture World seems to be well
established and maintained in the South-
land in equal proportion with other
sections of the country.
The Situation in Birmingham.
Odeon Two No. 1 and Odeon Two
No. 2 are two theatres in Birmingham
with two entrances, and run by two
different parties. Odeon Two No. 1,
with a seating capacity of 350 with ad-
mission price of 10 cents, recently raised
its price from 5 cents and is getting a
good business. H. A. Rensford is the
manager.
The other Odeon Two, No. 2. run by
Marvin Wise, has a seating capacity
250 and also charges 10 cents. This
house is also getting good business. It
uses Fox, Universal and special attrac-
tions. There is still another Odeon
Two in town run by Mr. King.
The Mudd-Colly .-\musement Company
•control three theatres — the Rialto seat-
ing 500, with admission price of 20
cents; the Princess, a second run house,
seating 400, admission price 10 cents,
and the Trianon seats 600, admission
price 20 cents. This concern uses Select,
Goldwyn, World, Mutual, etc. All
theatres are doing well.
Another house in the congested sec-
tion of the town run by H. Hurry
caters to the colored folk, seats 490,
admission price of 10 cents. It is one
of the prettiest houses the traveler has
ever seen catering to a colored popula-
tion.
Down in Mobile.
Some of the exhibitors in Mobile are
not satisfied with retailing movies, but
are going in the wholesale business,
selling coupons. For instance Mr. King,
proprietor of the Crown Theatre, a
house seating 500 issues a coupon for
five 10 cent admissions and also issues
another ticket for $1.25 worth of seats.
Mr. King says recently in addition to
the regular city license of $225 the ex-
hibitor must pay (an ordinance has
been passed which makes him pay) $10
a day extra if the admission price is
25 cents or over.
J. Shimkowitz is another Mobile ex-
hibitor who is issuing coupons. He
runs the Queen Theatre, a 260 seater
with admission price of 15 cents.
He uses Fox, Bluebird and Pathe. Mr.
Frankel runs the Crescent Theatre, seat-
ing 300. This is a 5 cent house. Miss
Luck owns the Empire, a house seat-
ing 500, with admission price of 10 and
15 cents.
Montgomery's Four Theatres.
Montgomery, Ala., has four theatres
in the movie line. The Empire, seat-
ing 952, has an admission price of 15
cents. This house has an eight-piece
orchestra and uses Select, Goldwyn and
Fox-Standard.
The three other houses are the
Plaza, Colonial and Strand. All of the
theatres are owned by the Strand
Amusement Corporation, under the
supervision of Mr. Wilby, general man-
ager.
Covering the Crescent City.
New Orleans has a number of su-
burban houses pretty much scattered
throughout the city. The Hippodrome
(run by J. Brennon), a house seating
1,000, uses mostly Fox. Nat Ehrlich's
Isis Theatre seats 632 on an admission
price of 5 and 10 cents. It uses Para-
mount, Select and Universal.
Air. Jacobs runs the Prytanna which
seats 750, with an admission price 5
and 10 cents. The Poplar seats 500;
admission 5 and 10 cents; uses Para-
mount, Select, Goldwyn and First Na-
tional. Jake Miller owns the Empire,
a 500 seat combination house, musical
comedy and pictures; admission 10 and
15 cents; uses everything.
Mr. Febacher, of Wonderland, seating
234, has a nickel house giving a one
hour show. He intends to increase his
seating capacity shortly. Maurice Bair's
Napoleon Theatre seats 1,500 with an
admission price of 5 and 10 cents.
Good Business Is the Rule.
Ben J. Piazza, manager of the Palace
Theatre, seating 2,300 with an admission
of 10 to 25 cents, runs Keith vaudeville
and pictures. This house uses Fox first
run; World Pictures and Mutual. It
has an eight piece orchestra.
We interviewed with Mr. Pearce, of
the Pearce Amusement Company, who
own and operate five theatres — the New-
comb seating 400, admission 5 cents;
the Bijou Dream, seating 440, admission
5 cents; the Rialto, seating 350, admis-
sion 10 cents; the Trianon, seating 500,
admission 10 cents; the Tudor, seating
700 admission from 10 to 25 cents. Mr.
Pearce reports remarkably good busi-
ness for all theatres.
Large Capacities and Good Shows.
At Loew's Crescent Theatre, seating
1,600, Manager Kattman says business
is great. This house is open all sum-
mer. Sobel, Richards & Shear control
three theatres — the Washington, seat-
ing 900 admission 5 and 10 cents ; Fine
.\rts, seating 750, admission 5 and 10
cents and the CarroUton, seating 700,
Murr ys Beseeching the Parrot Not to Fly Away. You See, She's "The Delicious Little Devi
And. of course, you taii't blame the parrot in this, his first appearance with Universal.
664
THE MOVING PICTURE WORLD
May 3, 1919
admission, 5 and 10 cents. This con-
cern uses Universal, Pathe, Paramount,
Goldwyn and Select. Air. Shear reports
good business for all theatres.
The Strand Theatre is in a class by
itself. It has a sixteen piece orchestra,
seats 1,500 on an admission price 10
and 39 cents. It is the most up-to-date
house and is controlled by the Saenger
Circuit. Foster Olroyd, the manager,
holds lenten services in the theatre
on Sundays. This theatre gets a select
patronage, and judging by the music
the shows and the atmosphere of the
house in general it deserves it.
Among N. O. Exchanges.
At the Pathe office J. B. Dumdestre,
Jr. is manager, a position he has held
about five 3^ears. He reports good busi-
ness. W. W. Hodkinson has a repre-
sentative here, Max Heine, who says
"Fighting Through" is holding its own.
American Film Company also has a
representative in this office — Louis S.
Collier.
At the Select office H. G. Till, man-
ager, has been in charge about one
year. He says the South is in great
shape and expects a big year. The
Saenger Circuit booked Marion Davies
in "The Belle of New York" and Mitchell
Lewis in "The Code of the Yukon"
for the entire circuit. At the Vitagraph
office Frank P. Bryon is manager, and
says the serial "The Man of Might"
is going great. One of the boys setting
the pace at this office is A. P. Dessonnes.
Two Women Exchange Managers.
At the World office Miss Sessions is
manager. She has been here four years
and reports "The Better 'Ole" going
big in her territory. The Fox office
just moved into a building at No. 723
Poydras and was just installing a new
vault at the time of my visit. W. E.
Condell, formerly manager of the George
Kleine office is one of the Fox sales-
men now. Another man in the sales
force doing good business is C. S.
McAlillan, a former insurance man.
"Everything going along as usual in
the Fox office," says Mr. Allan S. Moritz,
the manager.
The Metro and the First National are
in one office on Poydras Street. C.
J. Bryant is the manager and says "Vir-
tuous Wives" is going strong; also "Eye
for Eye." While in this office I met
A. Levey, representative of the Stewart
estate in Cleveland. He runs a theatre
in Pensacola, Fla., seating 1,000. He
was then on his way to Mobile with
a view to finding a location for a 2,000
house. The General Film Company has
F. E. Dillard as manager. He came here
from Atlanta last December. At the
Goldwyn office Miss Bak is manager.
She has been with Goldwyn for some
time and reports excellent business for
this office.
Boasts Two Supply Houses.
At the Southern Triangle office J.
W. Pope is manager and everybody
looks busy. At the Paramount office
H. F. Wilkes is manager. He says A.
W. Plues, formerly manager of Vita-
graph, now in harness for Paramount,
will cover Louisianna and Eastern Ar-
kansas.
The H. K. Barnett Theatre Supply
Co. opened for business about five
weeks ago. They are situated right in
the film centre. Another supply house
is run by George Vivirito. His place
has been established about six years
and handles Simplexcs and Powers for
Louisiana, Mississippi and a part of
Florida. Amongst the recent installa-
tions are two new Simplex, Type S.,
at the Strand; also two Simplex at the
Raceland Theatre, Raceland, La.
Philipp Organizes Producing Company.
Adolf Philipp, the playwright, has or-
ganized The Adolf Philipp Film Cor-
poration for the purpose of producing
pictures.
Mr. Philipp will appear himself in
several of his stories. Negotiations for
a New York studio are now on. The
first picture is expected to be started
on May 15.
Geraghty Writing Western
Series for Clifford Bruce
TOAI J. GERAGHTY, who recently
reached New York with a sheaf of
scenarios for some of the leading
stars, is returning West with commis-
sions to write several others, among the
number being one for Clifford Bruce,
whose work in leading and stellar roles
for Metro, Fox and other companies
has long been popular with the motion
picture public.
One of the purposes of Mr. Geraghty's
visit to New York was to secure the
services of a star for a series of pro-
ductions which will be constructed
around a character of the husky-heroic,
romantic type such as Mr. Bruce best
portrays.
That time cannot wither nor custom
stale the possibilities of the West as
a theme for the photoplaj'er is Mr.
Geraghty's opinion, provided the ve-
hicle possesses sufficient originalitj'. He
points to the success of W. S. Hart and
William Farnum as the best demonstra-
tion of this theory.
"The success of these two stars is the
best evidence that the 'Western' type
of drama is still in its prime, provided,
of course, it is adequately produced.
There is also a dearth of actors capable
of bringing to leading parts the so-
called 'husky-heroic' and romantic qual-
ities in which the screen public delights.
This is perhaps the reason why the
'Western' for a time seemed to be fall-
ing off in popularity.
"Concerning the proposed series, I
can only say now that while each pic-
ture will be entirely Western in its en-
semble, many novelties and thrills will
be introduced which will be distinctly
new."
"Red Lantern" Due in New York.
Saturday morning, April 26, a print of
Nazimova's ''The Red Lantern" will
reach New York and the local office stafiF
will give the new Metro feature their
first look at it before passing the reels
along to the laboratory.
CLEVELAND TRADE ISSUES NEW RULES
Regulations Drawn Up by Board of Managers
of Chamber of Commerce Go Into Effect May 4
THE Board of Motion Picture Man-
agers of the Cleveland Chamber
of Commerce has adopted a set
of rules to govern dealings with ex-
hibitors. They become effective May 4,
1919. Among them are the following:
The exhibitor pays transportation
charges. No more film shipped C. O. D.
to any one. No verbal agreements held
as binding. Booking changes must be
in writing 14 days prior to play date.
No film may be held after play date.
Fourteen days after contract is signed,
exchanges can set play dates for films
if same are not specified by exhibitor.
The board is formed to solve the com-
mon problems of exchanges and ex-
hibitors and to adjust complaints made
by or against the various exchanges
and exhibitors. The board is organized
to protect both the exhibitor and the
exchange. It wishes all exhibitors to
file complaints whenever they feel that
they have been unjustly treated by ex-
changes.
A committee has been appointed to
handle complaints, upon which Emery
Downs, of the Knickerbocker Theatre
and Moe Horwitz, of the Fountain The-
atre, have consented to serve. Exhib-
itors have the right to appear in person
before this committee or they may sub-
mit any correspondence they desire.
Members of the Board.
The board is composed of Select,
Universal, Vitagraph, Inc., Goldwyn,
Standard, Famous Players-Lasky, Tri-
angle, First National Exhibitors, Mas-
terpiece, World, Metro, Pathe, W. W.
Hodkinson, Film Clearing House, Star
i^'ilm Service, United Picture Theatres,
.Mutual Exhibitors, .'Xrgus and Sterling.
. ^
%'-i. -. "%
Talk About Neutrality! Creighton Hale's the Acme of It.
What else could he be between Zcna Keofe and .luno Caprice? These three
stars appear in Albeit Capellani'.s I'athr "Oh. Hoy!"
May 3, 1919
THE MOVING PICTURE WORLD
665
WATCH WEST CHESTER'S WRINKLES
Anciently Settled Town with Much Local Color and
One Skyscraper Has Three Showmen Who Will Stage
Battle to Win Out in F'armer Community Patronage
SOME day when your eye is just ach-
ing to be tilled with a bunch of hand-
some scenery, take a trip to the
Quaker town of West Chester, Pennsyl-
vania, climb to the top of its one and
only six-story skyscraper and from
there watch the town flash and sparkle
in its setting among' the checkered fields
and the green, rolling hills of Chester
County.
Beware the Elevator Man.
The greybearded elevator man who
operates the one and only elevator in
the one and only skyscraper will im-
mediately recognize you as a stranger
and before you reach the sixth floor
he will have told you how the weather
has behaved since the days of the Civil
War, and will give you, besides, 'To-
day in history" as it was five, ten, fifteen,
twenty, and twenty-five years ago. If
you give him a cue on the Big Blizzard,
he'll ride you up and down the elevator
until his chest is freed of the experiences
he himself went through during those
days when sleighs had to be driven along
the tops of the worm fences and it took
a week to dig a path from the house to
the barn.
Or, if you aren't satisfied with scenery
as it strikes j^ou from a distance, once
you have reached the roof of the One
and Only, take a little jaunt out through
Marshallton way to the country of the
Brandywine where Washington and
Howe made meadow and woods resound
to the roar of cannon in 1777. If Ches-
ter County's combination of rolling hill,
cloud, verdant field and winding stream
does not satisfy your poetic eye, it's
time your favorite specialist earned an-
other thousand by giving your optics
the onceover twice.
Town Is Inclined to Conservatism.
. Since you are a moving picture man,
the fact that West Chester, a town of
some 15,000 persons, has three theatres
operating and in full bloom, will appeal
to your spirit of showmanship. Your
jaunt through the country will have con-
vinced you that the town has a rich
farmer patronage from wliich to draw,
and besides a number of little hamlets
that nestle along the highways that be- •
fore the days of railroads were the traf-
fic arteries of the country.
You will find on inquiry that West
Chester has a school patronage coming
from a High School of 800 students, a
large percentage of which comes from
the rural districts; a State Normal
School of 1,500 students, and Darlington
Seminary for Girls, with several hun-
dred resident pupils.
You will discover also that the w-hole
community is inclined to conservatism as
it is an old, well-settled, residential
town, with no large industrial element
to stir it from its apathy. The three
theatres, the Opera House, Idlehour, and
Rialto, therefore, have a difi'icult task
m their advertising and stunting
Opry House Known of Old.
The Opera House, the oldest and larg-
est of the three houses, is managed by
F. J. Meyer for a company of local stock-
holders. It has for years been used as
the scene of the presentation of leg-
itimate attractions. It is here the blood-
hounds pursued 'Liza and here the vil-
lain received his rich quota of hisses
in the 10-20-30. The house was remodel-
ed last winter and the seating capacity
raised from 800 to 1,000.
Mr. Aleyer still brings the big road
shows to West Chester, and runs his
prices up as high as $2. The farmers
in the surrounding district swarm into
town for these plays. They never re-
serve seats in advance, as they stay at
home when the weather is bad. But let
the weather be good, and every hitching
post on Gay and High streets will be
occupied by the old grey mare or the
1919 Packard.
The Opera House will be remodeled in
front this year, and an incline will re-
place the steps and long corridor lead-
ing to the house proper.
Idlehour Pleasantly Named.
The Idlehour, a block and a half from
the Opera House, is owned by William
H. Leslie and leased by James B. Bow-
kcr, the efficient .\-oung manager who
talked to the World man as he made
change for his afternoon patrons. The
Idlehour uses the Paramount program
and Select pictures almost exclusively.
It seats 600, and like the other two
houses, charges ten and fifteen cents
admission.
"The conservative nature of this
town makes advertising a difficult prob-
lem," said Mr. Bowker. "The Local News
is a fine paper and it reaches every home
in Chester County, but it will not give
the theatres any aid in the way of
publicity for pictures. You can't 'stunt'
any picture or the conservatism of the
town will be ofifended. Co-operation with
the stores in town is a dead letter."
Mr. Leslie, the owner of the Idlehour
property, has a little house in Lenni of
225 capacity, which he is holding as a
training camp for his boy, now in
France.
Rialto Brings Real Competition.
The Rialto, owned and managed by
William .'\. and Thomas J. Brown, is
but two doors removed from the Idle-
hour, and is the theatre which has put
fight into the competition in West Ches-
ter. The Rialto, which seats 700, open-
ed on February 22 after a lapse of five
months due to the death of James A.
Brown who built the theatre in 1916. The
Brown brothers, determined to do things
on a big scale, installed a $10,000 Wur-
litzer organ, have been doing excellent
business since their opening and have
the town talking.
The Rialto is the only one of the three
theatres which can boast of an organ,
upholstered seats and ultra-modern con-
struction. It runs five acts of vaude-
ville on Tuesday and Saturday, together
with a feature picture.
Some of the West Chester folk say
there is not room for three theatres,
while others are of contrary opinion.
The fact is that West Chester, which has
nothing at all to do with Chester, is the
heart of a thickly settled farming dis-
trict, with a host of small communities
from which to draw and there is plenty
of room for three exhibitors if they yse
the right kind of advertising- methods.
Gladys Leslie Parts the
She l.s in Kvoiiiiiii Drcs.s, y
Curtains Between the Two Scenes from "A Stitch in Time" to Say "Good Morning."
Ill Say? Well, Vitagiaph Doesn't Prevent Her t rom Saying- "Gdod Morning:" in the Evening:.
666
THE MOVING PICTURE WORLD
May 3, 1919
One of the three theatres is bound to
grasp the situation in a short while be-
cause the limited patronage of the town
does not now permit three full houses a
night. One theatre is poorly patronized
every evening. One showman is bound
to swear that he will make his house
supreme, and will use brain matter and
printer's in'.: to make it so.
Which one of the three will it be?
Which one will make his theatre the
magnet, dra*ving patrons consistently
from Marshallton, Embreeville, Morton-
ville, Malvern, Paoli, Guthrieville,
Chadd's Ford, Milltown, Brandywine
Summit, and even Kennet Square, Tough-
kennamon and Oxford? The fight prom-
ise;; 10 be a lesson in showmanship. Who
will win? Watch Meyer, Bowker, and
the Brown brothers of West Chester, and
you'll get some pointers on advertising.
REILLY.
BIG GOLDWYN LOAN FILM AG\IN FREE
"The Story of the Biggest Game Every i^layed" Brought
Up to Date Is Offered to Exhibitors Without Charge
ONCE more Goldwyn takes a part in
the drive for a successful Govern-
ment loan. Goldwyn's contribu-
tions in the previous Liberty Loan cam-
paigns will be remembered by all. It
was the Goldwyn Pictures Corporation
which, among other contributions,
launched that startling bond-selling
photo-drama, "The Story of the Biggest
Game Ever Played," in which every
Goldwyn star took part. It was Gold-
wyn that produced Geraldine Farrar in
"The Bonds That Tie," an additional
photographic contribution to the Sales
force of Uncle Sam.
And now Goldwyn comes to the front
with a program that will go a long way
toward "putting over" the present Vic-
tory Loan. Out in Culver City, Madge
Kennedy, Pauline Frederick, Geraldine
Farrar, Tom Moore, Mabel Normand
and numerous other Goldwyn stars, are
bending their individual efforts to sell
Government bonds. All sorts of devices
on the part of these screen stars are be-
ing resorted to for the purpose of win-
ning the public to this most important
post-bellum money drive. Goldwyn di-
rectors and idea-men are coaching their
crew on the necessary tactics to pursue
and the necessary vantage points from
which bonds may be disposed of through
the aid of magic names and magic per-
sonalities.
But the Goldwyn distributing offices
are making- the main Victory Loan drive
on the part of the photoplay magnates.
Once more The Story of the Biggest
Game Ever Played," is being distributed
free to exhibitors who are kind enough
to offer their co-operation. New cap-
tions and lines and other variations have
been introduced to make the picture en-
tirely a story of the immediate hour.
Express Tied Up by Strike ;
Send Films by Aeroplane
EXCHANGE managers have been in-
convenienced by a general strike of
Canadian express company employes
in practically all the centres of the
Dominion. Those who went out included
drivers, station clerks and messengers,
and they want better pay, shor'er
hours and improved working conditions.
Various methods of transplanting film
shipments quickly have been used and
the company is making the best of the
situation in an effort to help the film
interests.
For a stunt, one Toronto exchange,
the Specialty Film Import, Limited,
Pathe distributors, delivered a box of
films to Manager Swanwick, of the Prin-
cess Theatre, Hamilton, Ontario, forty
miles from Toronto by aeroplane. The
films were delivered in forty minutes by
a Toronto aviator, A. E. Parsons, thirty-
two minutes of the time being consumed
in the actual flight between the cities.
This was the first time on record in
Canada that moving picture films had
been shipped by aerial express.
World-Picture Press Book
Ready for Novelty Film
FOR the exploitation of "The Ghost
of Slumber Mountain," Lee Kugel,
director of World-Pictures pub-
licity, has prepared a special press book.
In compiling the work, Mr. Krugel has
kept in mind the resources of the ex-
hibitor whose theatre is located in a
community or city where it is impossible
for him to secure such advertising ma-
terial as may be readily obtained in the
larger centers of population.
The Herbert M. Dawley novelty is
approached from many angles and in
both press notices and prepared adver-
tisements the best exploitation points
are enlarged upon. There are no im-
possible "stunts" suggested, but adver-
tising ideas are offered that will admit
of the fullest exploitation for the fea-
ture-. Short paragraphs and longer sto-
ries for newspapers and programs are
ready prepared, and advertisements of
many designs and sizes are listed.
"These are not press agents' rav-
ings" is the caption preceding the pub-
licifj' text — and then follows what is
claimed to be truthful statements con-
cerning the strange creatures repre-
sented in "The Ghost of Slumber
Mountain." These pictures lately con-
cluded an engagement at the New York
Rivoli and are now being generally
booked through World-Picture ex-
changes.
Palisade Laboratories Get Big Contract.
A contract has been entered into be-
tween Bech, Van Siclen & Company,.
Inc., and the Palisade Film Laboratories,
Inc., according to an announcement by
L. C. Wheeler, manager of the e.xport
department of films for the former con-
cern, which will aggregate many hun-
dreds of thousands ot dollars in the
course of the year.
"We are buying foreign rights for
superior productions," said Mr. Wheeler,,
"and our chain of distribution circles
the globe. It is our desire to issue the
very best prints that can possibly be
made, and we believe that we have ac-
complished this end by contracting with
the Palisade laboratory to do our work.
"We made a thorough inspection of
the plant and were agreeably surprised
at the splendid equipment and the ex-
cellence of the working forces."
Protest Poster Charge by Exchanges.
The Canadian Motion Picture Asso-
ciation of Montreal has protested
against the charge of f even and one-
half per cent, imposed by exchanges for
posters, heralds, slides and other acces-
sories. The exhibitors are called upon
to pay this item whether they use the
paper or not. The exch.anges aie con-
sidering the mailer, it is stated, but they
po lit out that they are required to pay
foi the extras and the; are entitled to
collect from the exhib'tors. An adjust-
ment may be arrange^.
"The Effect of the Canine on Modern Social Problems"
As Shown b.v the Above .Scene I'roiii I'alhe's "RiiiK Tip tlie Cintain," with
Harold Lloyd and Bebe Daniels.
Night Service at Montreal Exchanges.
Montreal exchanges have decided to
provide all-n-ght s-rvice for local and
district exhibitors a.s a result of an agi-
tation on the part of the theatre men
for such an arrdugement. The exchanges
are arranging to have a clerk on duty
at each of^ce for the receipt of films
from theatres after regular perform-
ances.
Vlay 3, 1919
THE MOVING PICTURE WORJ T
667
MOTION PICTURE ENGINEERS MEET
Society Has TTiree-Day Session in Philadelphia —
Technical Men's Papers Read — Prizma's New I^rocess
Described — Further Opinions on Slow-Burning I^'ilni
THE semi-annual meeting of the So-
ciet}' of Motion Picture Engineers
was'held in Philadelphia on April 14,
15 and 16. The three-day session >vas a
full one, and the meeting was the most
enthusiastic yet. Owing to an attack of
the "flu," which laid the chairman of
the papers committee low for several
weeks, the papers were less numerous
than uSual. The sessions were enliven-
ed by most excellent, interesting and in-
structive addresses by Dana Pierce,
Chairman Electrical Committee National
Fire Prevention Association; Washing-
ton Devereaux, Chief Electrical Inspec-
tor Philadelphia Board of Fire- Under-
writers; Frank J. Rembusch, Secretary
Motion Picture Exhibitors' League of
America, and Dr. Dudley, of the Wiscon-
sin State University Board of Visual
Education, now engaged in assisting in
preparing Government films.
Interesting Papers Read.
Papers were read as follows : "White
Light for Motion -Picture Photography,"
by Wm. Roy Mott, National Carbon
Company laboratories.
This paper was profusely illustrated
with stereopticon slides, and contained
much matter of more than ordinary in-
terest and value to the industry. Mr.
Mott is past master of his subject and
his subject is the carbon arc.
"Attachments for Cinematographic
Cameras" was the- subject of a paper by
Carl Gregory. This paper held very
great interest, even for us who, not
being well posted on the photographic
end of things, could not appreciate all
its points.
"Some Phases of the Optical System
of the Projector," by F. H. Richardson,
was extensively discussed by Dr. Her-
man Kellner, of the Bausch & Lomb
Optical Company, who made blackboard
drawings to illustrate his points and
gave a demonstration with a small ap-
paratus in which he mounted a cor-
rected and un-corrected condenser. I)r.
Kellner agreed with the reader of the
paper in the points made therein, but
suggested a different remedy for the
light losses pointed out. Dr. Henry
Phelps Gage, of the Corning Glass
Works, also discussed certain phases of
the matter brought out in Air. Richard-
son's paper, illustrating same with
stereopticon slides. \\^hat might be
termed the combined paper of Richard-
son, Kellner and Gage were extensively
discussed by Messrs. Allison, Jenkins,
Burrows, Will C. Smith and Mr. Glover.
NeMT Prizma Process Discussed.
"Adding Color to Motion," by William
\'. D. Kellj', Prizma Inc., proved to be
a headliner in the programme because,
aside from the interest centering in Priz-
ma just now, Mr. Kelly described, for
the first time, the new "Additive Pro-
cess," which is Prizma's latest contribu-
tion to the art of c'olor photography.
The paper was illustrated by Prizma
films showing details of the new pro-
cess.
These various papers will be printed in
the proceedings of the Society and will
thus be made available to all.
Reports were had from several com-
mittees and for the first time there was
evidence of real committee activity.
Heretofore only the electrical devices
committee had really done anything
worth while, but now both the commit-
tee on optics, and the projection ma-
chine committee have come to life. Pres-
ident Campe has worked faithfully, Sec-
retary Gillette has done his work well,
and Treasurer Smith seems to be ac-
cumulating wealth on behalf of the so-
c ety. Tl^e membership committee has
accomplished much, and the society is
in first cla.^s shape in every way. It
has become a power for good and its
dictum now is generally respected by
the industry.
Society in Healthy Condition.
Dead indeed must be that one who can
attend one of its meetings without reap-
ing genuine benefit. Those who are
eligible to membership would do exceed-
ingly well to get into the fold. The
society is now financially and numeric-
ally a going concern. A. C. Roebuck,
chairman of the membership committee,
said: "We are no longer in need of
either members or finance. It would
therefore be well that we be a bit se-
lective and admit only those men or
firms who can be of benefit to the so-
ciety as an engineering body."
The matter of special narrow-width,
slow-burning standard was again dis-
cussed, but no action was taken.
The society adopted a resolution ad-
dressed to the Government requesting
that, in the interest of safety, as well as
for the moral efifect, all films in future
put out by it be printed on slow burn-
ing stock, commonly known as non-flam.
In course of discussion the point was
brought out that non-flam stock is about
80 per cent, that of common stock. It
was also made plain that the slow-burn-
ing stoc'c would probably always cost
more to manufacture than ordinary
stock. Dana Pierce, of the Underwriters
Laboratories, made it clear that the
underwriters had no intention of re-
ceding in any degree from the safe-
guards set up for portable projectors.
Two Factions in Slow-Burning Matter.
There are two distinct factions in the
slow-burning film matter. One is of the
opinion the special narrow width stand-
Which Is It— Better or Worse? Elliott Dexter, in Cecil B. DeMille's "For Better, for Worse," Seems Undecided.
Gloria Swanson Looks at the Feather in His Lapel as If It Might Be Rather Worse.
668
THE MOVING PICTURE WORLD
May 3, 1919
ard for portable projectors, already
adopted by the society, ought to stand.
The other is the opinion that the so-
ciety should work for the adoption of
slow burning film for all purposes, finally
ending by the total elimination of ordin-
ary inflammable film.
Against this latter is the fact, made
quite clear at the meeting, that suf-
ficient slow-burning film stock to sup-
ply the entire industry could not at
present be had, nor could it be had for
a considerable period of time, to which
must be added its comparative low ef-
ficiency (80 per cent.) and higher cost.
Tuesday evening there was a banquet
which was one of the most thoroughly
enjoyable affairs ever.
Altogether the meeting was a de-
cided success from any and every point
of view. The next meeting will be held
in Pittsburgh in the fall.
Those in Attendance.
Among those in attendance were
George Perkins, Perkins Electric Com-
pany; George A. Blair, Eastman Kodak
Company; Dr. Henry Phelps Gage, Corn-
ing Glass Works; Frank Rembusch, sec-
retary Motion Picture Exhibitors'
League; Dr. Herman Kellner, Bausch &
Lomb Optical Company; H. H. Cud-
more, .\rgus Lamp and Appliance Com-
pany, Cleveland; William C. Hubbard,
Cooper-Hewitt Electric Company, New
York City; W. R. Mott, Research Labor-
atories, National Carbon Company,
Cleveland; A. C. Roebuck, Enterprise
Optical Company, Chicago ; A. F. Vic-
tor, Victor Anamatograph Company,
Davenport, Iowa ; F. H. Richardson
Moving Picture World, J. C. Aloulton,
Fort Wayne Electric Company, New
York office; Bernard DeVry, DeVry
Corporation, Chicago; R. P. Burrows,
National Lamp Works, Cleveland; C.
Francis Jenkins, Washington, D. C. ;
Will C. Smith, Nicholas Power Company,
New York City; E. K. Gillette, Motion
Picture News ; Harry M. R. Glover,
Gundlach Manhattan Optical Company;
W. B. Cook, Pathescope Company, New
York City; Max Mayer, Max Wohl Com-
pany, New York City, and J. H. Hertner,
Hertner Electric Company, Cleveland.
"MIDNIGHT ROMANCE" PRESS BOOK PULLS
Omaha's Big Rialto, Uses
Anita Stewart Picture
Manager H. M. Thomas, of
Every Ad. in Sheet on
HM. THOMAS, manager of the
big Rialto Theatre, Omaha, re-
•cently opened a press book sent
him, advertising a picture he was to
play. Mr. Thomas ripped of? the wrap-
ping, gave the sheet a glance, and
whizzed it through the air, swearing
softly as it phlopped against the wall.
"There's a press sheet!" he exclaimed,
pointing to the dilapidated ruin lying
on the floor. "It is supposed to tell me
how to advertise my picture. If I use
the ideas in that press sheet it will
cure bunions, it will cure a cold, it will
clean the streets, it will give my ticket
girls prostration, it will wear the floor
off my lobby, it will break down my
seats with the crowds — yes-s-s-s-s-s it
will!"
"Why do they waste their money?"
inquired Thomas. "And even if they
have got plenty of money why do they
waste my time? I read press sheets. I
have to read press sheets. That is why
my eyes are turning glassy; my hair
turning gray; my ears are drooping and
my teeth falling out. I have to read
press sheets. I am going to the san-
itarium— just because I have to read
press sheets."
Thereupon Showman Thomas started
out on a long rigmarole concerning press
sheets. Some, he said, were good — fair-
ly good; others were impossible.
Thomas an Able Judge.
Now, Thomas is an original adver-
tiser. His ideas have won him fame.
He doesn't have to depend upon press
sheets; he can write press sheets for
himself, if he has to. Certainly he can
write advertisements for himself. He
generally does, and they draw the
crowds. But he grows sad as he thinks
of the effort that might have been saved
if only press sheets were what they
should be.
Suddenly the interviewer spied some-
thing. "Here's an ad of yours which,
I'll bet thirteen cents was taken from
a press' sheet," he said. "Look. Now
CO .e clean." There it was. An ad, a
big, glaring, well written, convincing ad,
taken from a press sheet.
Thomas looked. A gleam of joy came
into his eye. He grinned. Life was in-
teresting, once more.
"Yeh, boy. I said some press sheets
were good. That one is. Remember
when we knocked 'em dead with 'Virtu-
ous Wives?' Well, some of those ads
were from the press sheet.
"'The Midnight Romance' is another.
I guess I used just about every ad in
that press sheet. Say, I wish every one
was like that. You know what I mean
— nifty, attractive, striking, got the
punch."
He pointed to this ad; then to that
one, in another evening paper. He drew
a press sheet from his desk and pointed
to the copy from which his ads of the
afternoon had been taken. He talked
earnestly, enthusiastically, interestingly.
He was all wrapped up in his subject.
He pointed to the pictures in the press
book and to the notation, "Talk to the
women in your ads."
Takes Press Book's Advice.
"Did I talk to the women in my ads?"
he said. "Did I! Boy, every woman in
town came to see that picture, or was
prevented for some reason that she
could not avoid. Think of it — a woman
wrote the story, a woman directed it, a
woman star, and I suppose a woman
turned the crank of the camera.
"Think of the pretty gowns I And
Anita Stewart is a woman's actress any-
way. This is her second picture in my
house, and they've got to stop selling
tickets downstairs in a few minutes. I
booked the picture for five days, and I
had to hold it over for two more days or
be inobbed."
Again he turned to the press sheet,
and he raved some more. Some day,
he hoped, every press sheet would be
as good for their pictures as this one
was for the picture he was advertising.
Press Books Arouse Comment.
Down at the A. H. Blank Enterprises
headquarters. First National Circuit
franchise holders for Iowa and Nebras-
ka, Manager C. E. Holan said, "Press
sheets ? Oh, yes, our press sheets arouse
frequent comment. But so do our pic-
tures." Mr. Holan recalled days when
he was exchange manager for other film
companies. No, he said, he did not re-
call enthusiastic appreciation of the
press sheets issued by those companies.
He coyly admitted his press sheets are
the best on the market, but he wouldn't
talk about them enough — he insisted on
referring to a big indefinite looking
book, and saying it told the story of
how Anita Stewart's latest picture is
booking like wildfire throughout the
Middle West.
Seadeek Goes to Siberia
with Films for Soldiers
JESSE ^ SEADEEIv, of Rochester,
N. Y., and well known in mov-
ing picture circles there, sailed
from Vancouver, Canada, on April 19,
for Vladivostok, Siberia, as a repre-
sentative of the Community Moving
Picture Bureau. Accompanying him
were six operators and fifti' projection
machines, together with various other
equipment, and miles of film which will
be exhibited to the Allied armies now
in Siberia, under the auspices of the
International Committee of the Y. M.
C. A.
Arriving in Vladivostok, the party will
first organize the e-xhibition of pictures'
for the men there. Following this the
picture service will be extended along
that thin ribbon of civilization which
crosses lake Baikal and runs overland
along the line of the Trans-Siberian
Railroad. It is understood that the
party will be the first to exhibit films
in this part of Asia.
Leslie Martin, director of the service
for Asia, sailed with the party.
Foreign Rights to Zane Grey
Films Secured by Brockliss
SIDNEY BARRETT, president of the
J. Frank Brockliss Companj', has
purchased the entire foreign rights
of "Desert Gold," the special production
now being made of Zane Grey's novel
by the author's own company, together
with the rights of all Other books by
this writer which are to be picturized
in this manner, according to an an-
nouncement made this week by C. A.
Weeks, secretary and treasurer of the
Zane Grey Pictures, Inc.
The acquisition of the foreign rights
of this series, which are to be distrib-
uted in America by the W. W. Hod-
kinson Company, is in line with the re-
cently announced policy of the Brock-
liss company to eliminate star and pro-
gram pictures from their offerings, and
handle only productions of special merit
and magnitude.
Steve M.Farrar Married.
Steve M. Farrar, of the Casino, El
Dorado and the Orpheum, Harrisburg,
111., has found time in spite of his double
duty, to get married, and on April 16
was united to Miss Minnie Talbot at
Cairo, 111. If Steve is as good a hus-
band as he is advertising hustler, we'll
reserve the usual custom and' congratu-
late the bride,, for Steve is one of our
best little crowd getters.
May 3, 1919
THE MOVING PICTURE WORLD
669
ALL TERRITORIES ON CHRISTIES SOLD
Contracts Closed on Specials for Entire World —
Charles H. Christie a Visitor to World Offices
CHARLES H. CHRISTIE, of the
Christie Film Company, visited
the Moving Picture World offices
during the past week. He is on a trip
to the East in connection particularly
with the new series of two-reel Chris-
tie specials, and announces that con-
tracts have been closed with E. A. Gold-
en, manager of the American Feature
Film Company, for rights to both the
specials and the one-reel comedies for
the New England States, and with the
Arrow Photoplay Company, of Denver,
for Colorado, Utah, Wyoming and New
Mexico.
Mr. Christie, who is a brother of Al
E. Christie, producer of the Christie
Comedies, is enthusiastic over the suc-
cess of his mission, and announce that
the independent exchanges distributing
the new series of two-reel specials are
arranging to feature these productions
in the same manner as five-reel or longer
subjects are handled.
All Territories Closed.
The signing of the above mentioned
contracts completes the allotment of
territory for the United States and for-
eign countries on the specials. Book-
ing arrangements already have been in
operation on the one-reelers, but other
concerns in several instances are to
handle the new productions. The Elec-
tric Theatre Supply Company of Phila-
delphia has secured rights to Eastern
Pennsylvania and Southern New Jer-
sey, and the Baltimore Booking Com-
pany to Delaware, Maryland, District
of Columbia and Virginia.
Rights to Indiana, Illinois, Wisconsin,
Minnesota, North and South Dakota,
Kansas, Nebraska, Iowa and Missouri
have been secured by the Celebrated
Players Film Company of Chicago. The
Supreme System of Minneapolis, Cres-
cent Film Company, of Kansas City, A.
H. Blank, of Omaha, and Mid-West, of
Milwaukee, will book for their par-
ticular states.
Christie Films are represented in
Canada by the Famous Players; Cleve-
land, Detroit, Cincinnati and St. Louis
by the Standard Film Service. In Can-
ada the productions are handled by the
Famous Players Film Service at Toronto
and the First National Exchange at
Vancouver.
Other territories will be covered by
the exchanges which have been dis-
tributing Christie comedies in the past.
Fred Fishback Joins Universal.
Fred Fishback, formerly connected
with Mack Sennett and Henry Lehrman
in the making of their respective brands
of comedies, is now at work at the
L-Ko studios at Universal City. The
first picture to be produced by the new
director is one which he has himself
prepared. It is expected that Edith
Roberts and Charles Dorety will have
the principal parts in the production
with Bud Jamison, Jimmy Adams and
a bevy of L-Ko beauties in support.
Clare A. Briggs
New York Tribune cartoonist who gets
your laugh with "When a Feller
Needs a Friend."
CONTRACT SIGNED FOR BRIGGS FILMS
"Skinay" and Others Will Be Distributed by
Famous Players-Lasky — Not Cartoon Pictures
Charles H. Christie.
CONTRACTS have just been signed
by the Famous Players-Lasky
Corporation and Briggs Pictures,
Inc., for the world distribution of the
Briggs films, which have scored such a
success at the Strand Theatre in New
York. Alex Yokel, vice-president and
general manager of Briggs Pictures,
Inc., had no less than six contracts from
various distributing organizations offer-
ing him attractive terms for the han-
dling of these pictures.
One Comedy a Week.
Briggs Pictures. Inc., will turn over
to the Famous Players-Lasky Corpora-
tion one one-reel comedy a week for
distribution. Several special releases
running three reels in length also are
under consideration. The Excel Studio
in Yonkers has been leased by the pro-
ducers and work will be started there
immediately following the completion
of the film now being staged at the
Thanhouser plant.
Briggs Pictures for Paramount re-
lease will be prepared in various series.
Bert C. Carver has been engaged as
technical director and W. A. Hutchin-
son as cameraman. The executives of
the Briggs company are Clare A. Briggs,
president; Alex Yokel, vice-president
and general manager, and J. S. Gillespie,
second vice-president and treasurer.
Playing the important parts in the
Briggs pictures are John Ca'rr in the
title role of "Skinay," Stephen Carr
and Rosemary Carr. All three of these
child artists have had considerable ex-
perience in motion pictures, appearing
at various times in Famous Players-
Lasky subjects.
The initial Paramount-Briggs film will
be released early in September. Seven
pictures are finished. Attention is called
to the fact that these films are not ani-
mated cartoons, but are actual motion
pictures with players, the scenarios be-
ing based on cartoons by Mr. Briggs.
Fox Expected Back from
French Battlefields Soon
WILLIAM FOX will return from
Europe the later part of May
and is expeced to have impor-
tant announcements to make shortly
thereafter respecting the signing of new
stars and the elaborated plans of the
Fox Film Corporation for the coming
season.
Winfield R. Sheehan, general manager,
who went to Europe with Mr. Fox, may
not return with him. Mr. Sheehan, it
is understood, will remain to complete
arrangements under way for extended
production which it has been announced
will constitute an important part of the
Fox program for 1919-1920.
According to cabled reports received
at the Fox offices in New York, Mr. Fox
and Mr. Sheehan have spent the last
ten days or two weeks in Paris, on the
battlefields of France, at Rheims and
at Verdun. They are now said to have
practically completed arrangements for
the filming of the series of big produc-
tions, which will have these historic
places as their background.
It is declared to have been decided in
connection with these locations just
what American directors shall be sent
to Europe and what stars will be fea-
tured in the various projected produc-
tions. These details probably all will
be announced at the time of the annual
convention of Fox branch managers and
the news will be disseminated through
them and through the trade press.
Finish the Job —
Invest
670
THE MOVING PICTURE WORLD
May 3, 1919
UNIVERSAL ESTABLISHES MEXICO OFFICE
New Exchange at Capital City Under Management
of Brookheim, Formerly of the Canal Zone Branch
THAT Universal is carrying out its
recently adopted policy to increase
distribution of its products in for-
eign lands and to bring such distribu-
tion under the direct supervision of
the New York offices is evidenced by
the fact that a Big U exchange is to be
opened at Mexico City, Mexico, this
week.
Two changes in the staff of Univer-
sal's Central America sales organiza-
tion were announced this week.
Charles L. Brookheim, who for sev-
eral years has been in charge of the
Universal exchange in the Canal Zone
and who is intimately acquainted with
the conditions in Colombia, Gautemala
and Mexico as well, has been appointed
manager of the new Universal exchange
at Mexico City. Heretofore Universal
products have been distributed through-
out Mexico by independent companies,
but the office of which Mr. Brookheim
is to be manager is directly under the
jurisdiction of George E. Kann, head
of the Universal export department in
New York.
In establishing the Universal exchange
in Mexico City, the export department
has also engaged W. M. Chambers, who
during the war represented the film de-
partment of the United States Com-
mittee on Public Information in the
Mexican capital. Mr. Chambers will
not only act as assistant manager of
the Mexico City exchange, but will look
after publicity throughout the Central
American country.
To fill the position vacated by Mr.
Brookheim, Universal has chosen Mon-
roe Isen, who for six years has been
a salesman in the New York Universal
Exchange.
In announcing the appointments of
Messrs. Brookheim, Chambers and Isen,
Carl Laemmle, president of the Univer-
sal Film Exchanges, Inc., has stated
that the opening of an office in Mexico
City, under the direct jurisdiction of
the Universal export department, was
but one of the many changes to be made
in the Big U foreign distrilnition dur-
ing 1919. According to reports received
from Central America, Universal films
have become most popular with Cen-
tral American photoplay tollowers dur-
ing the past few years.
Four Cities Now Have Seen
"The Unpardonable Sin"
iHICAGO and Los Angeles have just
c
been added to the important cities
in the United States that have
capitulated to the box office strength
and the exploitation methods of Harry
Garson's "The Unpardonable Sin," star-
ring Blanche Sweet under the direction
of Alarshall Neilan. The picture opened
at the Randolph Theatre, Chicago, Sun-
day, April 20. The Los Angeles engage-
ment began Sunday, April 13. Prior to
that there had been important open-
ings in Detroit and San Francisco.
The success of "The Unpardonable
Sin" has attracted attention throughout
the industry, mainly because of the un-
usual methods which have been used
in exploiting it, among them the stag-
ing of a premiere in a city hundreds of
miles removed from Broadway. Fig-
ures dealing with the various openings
have been printed in the Garson adver-
tisements from time to time. The Los
Angeles engagement was of particular
interest because it began on the "un-
lucky"— or the "lucky" — 13th of the
month and combated the traditional
quiet of Holy Week. The receipts in
Los Angeles for the opening week
amounted to $15,842.
Preparations are under way for the
New York opening of the picture,
which is scheduled for May 2 at the
renovated Broadway Theatre.
EUGENE O'BRIEN SECOND SELZNICK STAR
Contracts Signed for Exclusive Services for
Term of Years — Will Start Work at Once
SELZNICK Pictures Corporation an-
nounces that it has signed con-
tracts with Eugene O'Brien where-
by this actor, who has won national
popularity, becomes the second star
under the Selznick banner. Mr. O'Brien's
contract goes into effect at once and an-
nouncement will shortly be made of the
plans now being formulated for him.
Olive Thomas was the first announced
star in Selznick Pictures; Eugene
O'Brien is second on the list.
Seen chiefly during the last year and a
half in Norma Talmadge's productions
for Select Pictures, Mr. O'Brien has been
accorded a popular following. It is un-
derstood that the contract with Mr.
O'Brien calls for his exclusive services
under the Selznick banner for a term
of years to come.
First Work on Spoken Stage.
Eugene O'Brien first entered public
life on the spoken stage, becoming a
member of a musical comedy company
under the management of Charles
I-"rnlimati. Shortlv after his debut he
signed a contract to appear with Elsie
Janis. Then he was seen in support of
Ethel Barrymore. Another season found
him with Margaret Illington, another
with Ann Murdock and then wth Kyrle
Bellew. Directly prior to his first screen
appearance, he was in the support of
Fritzi Scheff. Mr. O'Brien's first screen
wor : was in Frohman's Famous Players
production, "Just Out of College."
Played With Mary Pickford.
One of Mr. O'Brien's most entertain-
ing characters was with Mary Pickford
in "Rebecca of Sunnybrook Farm."
.\nother of his successes was with Elsie
Ferguson in "Under the Greenwood
Tree," and also in "Heart of the Wilds,"
another Ferguson production. He had
the leading role in Keeney's "A Ro-
mance of the underworld," and also in
the Famous Players-Lasky production,
"Fires of Fate."
Then came the series of Norma Tal-
madge productions, in which Eugene
O'Brien's suport of that actress was an
nntstanrling feature.
"The C imson Gardenia" Is a Modest Flower, but It Leads into More Drama Than a Flock of Sensational Blooms.
Goldwjl 8 picturization of Hex Beach's story brings Tom Moore in contact with a clannish sort that wears initiation
robes, fatal flowers, and automatics.
Mav 3, 1919
THE MOVING PICTURE WORLD
671
Part of the Los Angeles Crowd Which Saw "The Unpardonable Sin."
The Kinema took in $15,842 on the Garson feature during Holy Week.
RIALTO CELEBRATES THIRD ANNIVERSARY
Managing Director Riesenfeld Gives Special
Program During Theatre's Birthday Week
A MOST appropriate and pleasing
program is presented at the Rialto,
New York, this week, in honor of
that theatre's third anniversary. Man-
aging Director Hugo Riesenfeld has so
harmonized his entertainment as to
make the anniversary program one that
stands out even in the Rialto's record.
So much already has been said about
the Rialto's superfluity.
The show opens with Franz Liszt's
"Second Hungarian Rhapsody," ren-
dered in all its wierd symphony by the
Rialto orchestra, conducted by Mr.
Riesenfeld and Nat W. Finston. The
overture is replete with the spirit of
the nomad, and all the lure of a gypsy's
life is brought out in the music. This
is heigh;.er ci by a Czimbalom solo
played by Bela Nyary.
Short Subjects First.
First on the screen is seen the Rialto
Magazine and "Silk Hat Harry" car-
toon. This reel is followed by a con-
tralto solo, "Mighty Lak' a Rose," sung
by Julia Henry. The fourth number is
an excellent Robert C. Bruce-Educa-
tional scenic, titled "The Wolf of the
Tetons," which brings the viewer to the
western rim of the Jackson Hole in
Wyoming.
The quartette from "Rigoletto" is
sung by Ann Rosner, Mme. Pascova,
Martin Brefer and Edoardo Albano.
The feature photoplay is William S.
Hart's "The Money Corral," an Art-
craft production which was written and
directed by William S. Hart. The Hart
picture is followed by a Charlie Chaplan
revival, "The Adventurer."
The program closes with the "Halle-
lujah Chorus," played on the organ by
Arthur Depew.
long period of observation of the Gold-
wyn studios in operation and a study
of the ever changing development of
the art of the motion picture, Mr. Gold-
wyn brings with him a definite idea of
the scope and direction of the com-
pany's plans for the coming season.
Mrs. O'Grady Fails
to Meet Advertisers
FIFTH Deputy Police Commissioner
Ellen O'Grady failed to appear at
the weekly meeting of the Asso-
ciated Motion Picture Advertisers, Inc.,
Thursday, April 24, in response to the
association's invitation to be present
and amplify the statements embodied
in her recently published tirade about
the alleged immorality of motion pic-
tures. On motion, the association
unanimously voiced its appreciation of
the work of Harry Reichenbach and N.
T. Granlund, who constituted the special
committee appointed to handle the mat-
ter. Bert Adler and Joseph L. Kelley were
added to the committee, which was con-
tinued in office, and empowered to take
care of the publicity which may be
necessitated by the situation.
Mr. Kinney, of the stafi of Editor and
Publisher, was present and addressed
the members on the attitude of news-
paper publishers in the matter of pub-
licity for motion pictures. Mr. Kinney
contented himself with explaining this
attitude as he found it, and his remarks
provoked a spirited discussion which
brought out many valuable suggestions.
The following were elected to mem-
bership: C. C. Pettijohn, of Exhibitors
Mutual; H. P. Diggs, Independent Sales
Corporation; Joseph L. Kelley, Rothap-
fel Pictures Corooration, and Kenneth
MacGowan, Goldwyn.
SIGNAL CORPS OVERSEAS FILMS ON SALE
War Department Exhibits Official Pictures
for Benefit of the Press and News Weeklies
A
Goldwyn to Return May 1.
Samuel Goldwyn, president of the
Goldwyn Pictures Corporation, will re-
turn to the executive offices in New
York about May 1 from an extended
stay at the Goldwyn studios at Culver
City, Cal.
News from the Goldwyn chief exe-
cutive indicates that no effort will be
spared to acquire the finest literary ma-
terial available suitable for picture pro-
duction for the coming season. After a
N exhibition of official war pic-
tures made in Europe by the
Signal Corps of the army was
given in the projection room of the In-
ternational Film Service, 729 Seventh
avenue, New York, on Tuesday, April
22. The showing was held for the pur-
pose of disposing of 6,715 feet of film
to the news weekly men, a number of
whom were present along with mem-
bers of the press.
The film shown is only a small por-
tion of the vast amount stored away in
the archives of the War Department,
and covers the activities of about ten
different American divisions, including
pictures of France, Belgium, Germany
and Russia. Panoramic views of "No
Man's Land" and other devastated
areas contain undeniable proof of the
great struggle. Pictures of positions
captured and many incidents in con-
nection with American participation in
the war from port to occupation of
enemy territory are to be seen.
A group of interesting scenes were
taken with the 332d Infantry in Italy
in the area including Ipplis, Brazzano
and the village of Cormons. The entry
of the French into Brussels, a visit of
King George V to Paris in November,
1918, and the evacuated German lines
showing huts, postoffice headquarters,
machine gun nests and other evidences
of Hun occupation are scenes which will
hold interest. Pictures of many famous
personages of the war also are included.
The American soldiers at Archangel
holds considerable footage in this group
of films.
It is announced that official pictures
will be shown periodically in New York,
probably at the Army Building, Thirty-
fourth street and Eighth avenue, for the
convenience of film producers and dis-
tributors who may desire to make pur-
chases.
Walthall to Appear in Six
Pictures Made by Pioneer
ARRANGEMENTS have been com-
pleted between Smiling Billy
Parsons, president of the Nation-
al Film Corporation, and M. H. Hoffman,
general manager of the Pioneer Film
Corporation, by which Harry B. Wal-
thall will appear in a series of six pro-
ductions to be made by the latter com-
pany.
This deal marks the entry of the Pio-
neer company into the production field,
and is in accordance with its announced
policy of supplying exhibitors with high
class features.
The stories of the pictures in which
Mr. Walthall will appear will be espe-
cially chosen for him, and great care is
being taken to select only those which
will be best suited to him and show his
talents to the best advantage. A num-
ber of manuscripts have already been
read, and announcement will soon be
made as to the name and nature of the
first production to be made under this
arrangement, which was consummated
on Mr. Parsons' recent trip to the East.
It is announced that supporting casts
will be carefully selected, types and
ability being given more consideration
than names, and that a director who has
many successes to his credit will handle
the details of production.
672;
THE MOVING PICTURE WORLD
May 3, 1919
LAEMMLE SEES A BRIGHT PATH AHEAD
President of Big U. Finds Exhibitors Sorry
Houses Are Not Bigger — Some Coming I'eatures
RETURNING to New York after
crossing the continent twice, con-
ferring with exhibitors and ex-
changemen in several cities and study-
ing conditions in various sections, Carl
Laemmle, president of the Universal
Film Company, is satisfied that 1919 will
be a banner year for exhibitors and pro-
ducers alike. Also Mr. Laemmle is con-
vinced that 1919 will see even greater
Universal success than 1918, which was
acknowledged a banner year for the
Big U.
"Everywhere I went I found business
booming," said Mr. Laemmle. "Ex-
hibitors who told me last summer that
if things did not improve rapidly
they would have to go out of business,
told me on my present trip that their
only fear at present was that their the-
atres weren't large enough.
"In Los Angeles, San Francisco, Chi-
cago, Seattle, Omaha, Salt Lake and
other cities exhibitors are enjoying a
record business," said Mr. Laemmle.
Mr. Laemmle stated that no effort or
expense is being spared to make every
film coming from Universal City the
best on the market. He also stated in
announcing its recent sales and dis-
tribution policy. Universal made the ex-
hibitors a promise that each Universal
picture would be produced and exploited
without limitations. He says Universal
will make good.
Some Coming Universal Plays.
Allen Holubar is now producing an-
other super-drama bearing the working
title, "The Right to Happiness," which,
being timely and cleverly constructed,
Mr. Laemmle expects to become another
"The Kaiser, the Beast of Berlin," and a
worthy successor to "The Heart of Hu-
manity." In this picture Dorothy Phil-
lips will play a dual role. William Stow-
ell, Robert C. Anderson, Stanhope
Wheatcroft, Thurston Hall, Winter
Hall, Margaret Mann and Maxine Elliott
Hicks are among the principal players
of the drama.
Mr. Laemmle is loud in his praise of
"Prairie Gold," Mary MacLaren's latest
completed production, from Sinclair
Lewis' story of the same title. Not only
does the Universal executive believe that
this is Miss MacLaren's best screen
work, but also one of the best stories
and one of tfie most cleverly directed
film plays ever produced at Universal
City. Monroe Salisbury's next Universal
picture, "The Open Road," directed by
Rupert Julian, has also been highly
praised by Mr. Laemmle. The Universal
executive states also that Eric von Stro-
heim's production, now being completed
under the working title of "The Pin-
nacle," will prove a distinct surprise to
exhibitors.
with Mr. Kane's initials. The gift was
presented by the incoming general man-
ager, Sam E. Morris.
Mr. Morris spoke of the very high
regard and warm affection in which Mr.
Kane is held by all members of the Se-
lect organization. Mr. Kane was much
touched by this great evidence of the
esteem in which he is held by his as-
sociates of the past two years. Mr. Selz-
nick then made a few appropriate re-
marks.
Select Officials Honor Arthur Kane.
A pleasant intcrrui)tion to the routine
of business occurred during the after-
noon session of Select's conference of
I)ranch managers at the Astor Hotel,
April 23, when Arthur S. Kane was the
recipient of a testimonial presented to
him by members of the Select organiza-
tion. It took shape in the form of an
unusually handsome watch of platinum,
incrusted with diamonds and inscribed
Southeastern Exhibitors
in Clash with Exchanges
THE exchanges of Atlanta and ex-
hibitors in that territory are in a
clash over the matter of prepay-
ment of rentals. The exchanges demand
cash in advance without any exceptions
and the showmen are in many instances
objecting. Matters came to an issue
Sunday, April 13, when W. C. Patterson,
manager of the Criterion Theatre, At-
lanta, called into session exhibitors for
six states and organized the South-
eastern Theatre Managers' Association,
of which Mr. Patterson was made presi-
dent.
The exchange managers of Atlanta are
all members of the Trade Board, with
the exception of First National, United
Pictures and Exhibitors Alutual. The
demands of the Trade Board became ef-
fective March 31 and despite numerous
conferences the exhibitors believed that
the only means of combatting the dis-
tributing agencies was to form their
own association.
Showmen's Committee In New York.
Last Monday, April 21, Mr. Patterson,
George Warner, of Columbus, Ga. ; Percy
Wells, of Wilmington, N. C, and E. A.
Schiller, of Atlanta, came to New York
as an executive committee, with power
to act, the purpose of their trip being
to arrange with the home offices of the
various distributing concerns for a def-
inite understanding and abrogation, if
possible, of some objectionable rules of
the Atlanta Trade Board.
The outcome is undecided as we go
to press, and, meanwhile, showmen
served by Atlanta exchanges are in most
cases abiding by the Trade Board's de-
mands. It is asserted on behalf of all
participants that there are two sides to
a question that may now be definitely
threshed out by the chief executives and
the showmen's committee.
Woody To Take Vacation.
J. S. Woody, who has resigned as gen-
era! sales manager for Select, will in-
dulge in a much-needed vacation before
announcing his future plans.
WILL SHOW CHURCHES VALUE OF FILM
Brady Choosing Picture Program for Methodist
Convention To Be at Columbus June 20-July 13
I
T is desired to demonstrate to church
people everywhere the vast ethical
and educational values of the mo-
tion pictures. The managers of the
coming celebration of the founding of
missionary work of the Methodist
Episcopal Church to be held in Colum-
bus, June 20 to July 13, have asked and
have been promised the co-operation of
producers. A screen program has been
planned for the occasion.
"The National Association of the Mo-
tion Picture Industry," said its presi-
dent, William A. Brady, "has received
an invitation through Dr. Christian F.
Reisner, executive secretary of the
Methodist Minute Alen, for a represen-
tation of the film industry at their mis-
sion's anniversary. The association has
instructed me to accept the invitation
and set about plans at once.
"I understand from Dr. Reisner that
200,000 people are expected in Columbus,
and over a million dollars will be spent
in building a program and arranging
a mission exhibition. Hundreds of
natives are to lie brought from India,
China and Japan and a pageant of 7,000
participants is in preparation.
"They are to have a stereopticon
throwing a picture 100 feet square, and
seats for 75,000. It is in connection with
this phase of the affair that our aid
was asked.
"Personally, I am more than glad of
the chance to demonstrate what has
long been apparent not only to the laity,
l)ut to broad guage churchmen as well,
namely, that in the screen lies a most
potent agency for the furtherance of
religious teachings. But there are many
who cannot see this. By a curious
prejudice against motion pictures in any
form, clergymen have heretofore failed
to avail themselves of one of the great-
est educational forces of our time.
There are an infinite number of sub-
jects which lend themselves to treat-
ment holding an essentially ethical sig-
nificance. It is this point which I hope
we may bring out beyond controversy
at the Methodist convocation."
The committee appointed by the Na-
tional Association to map out a program
is as follows : William A. Brady, ex
officio; Ado.lph Zukor, P. A. Powers,
Albert E. Smith, Richard Gradwell and
Walter W. Irwin.
"Movies in Home" Means
New Theatre for Norwich
MO\TES in the home" are com-
ing in reality to Norwich, N. Y.,
but the transformation of the
home into a motion picture theatre will,
in this instance, cost $40,000. Dr. W. E.
Hartigan's residence on East Main
street is being razed, and it is under-
stood that C. H. Latham will build a
modern photoplay house on the site.
Mr. Latham, on being questioned as
to his plans, said he was not ready to
give out any news, but that he would
ma'c a public statement later. The
rumor has been going for some time
that there would be another moving
picture theatre in Norwich. The new
house will have conveniences for vaude
ville.
May 3, 1919
THE MOVING PICTURE WORLD
673
STRAND HAS FIFTH ANNIVERSARY WEEK
Manager Joseph L. Plunkett of Broadway Picture
House Has Arranged Novel Program for the Event
FIVE years ago this moiith the first
of the splendid theatres devoted to
the showing of the finest exam-
ples of the motion picture art, com-
bined with a musical setting supplied
by a full symphony orchestra and other
features of a high-class musical nature,
was opened at the corner of Broadway
and Forty-seventh street, New York.
The fifth anniversary week program at
the Strand Theater, arranged by Direc-
tor Joseph L. Plunkett, aside from the
customary numbers, lias a noveltj' that
served to remind the patrons of the
house what a fine record has been made
with its list of stars since the opening.
"A Trip Through the Strand," the
number is called. It shows the inside
workings of the theatre in all its de-
partments. The spectator is taken into
the office of Moe Mark, president and
general manager of the Strand Com-
pany, which built and owns the theater,
and introduced to him. Then follows
introductions to Director Plunkett,
Conductor Carl Edouarde, House Man-
ager Jones, Director of Publicity J. \'ic-
tor Wilson and others of the house staff.
A comprehensive outline is included of
how a program is worked out and run
off by the entire working force of the
theatre.
Mary Pickford Feature Is Headliner.
Mary Pickford in 'Captain Kidd, Jr.,"
is the headline feature, and ten other
numbers are given. The overture, "The
Spirit of the Elements," has a scenic set-
ting that is elaborate nnd beautiful. It
shows a volcanic eruption with an ac-
companying storiii. This is followed
by a change in the elements and calm
sunset as a shepherd leads his flock
home to the sound of the -Angelus. "The
Lost Chord," artistically sung by the
Strand Ladies' Octette, also has ?n ini-
usually impressive scenic background.
"The Girl in the Bubble" is another in-
teresting novelty. One of Max Fleisher's
delightfully humorous "Out of the Ink-
well" cartoons, a remarkable Outing-
Chester wild animal scene called "Cam-
eraing Through Africa," and a new
Briggs comedy, "Skinny's School
Scandal," are other numbers.
and
$35,000 Fire in Pathe's
Salt Lake City Exchange
THE Pathe Exchange, 64 Exchange
place. Salt Lake City, was com-
pletely gutted by fire Thursday
morning, April 17, with an attendant loss
of not less than $35,000, according to the
estimate of Branch Manager W. A.
Calkins. The fire started in the film
vault. Two persons were slightly in-
jured— Miss Helen Tinges and David
Orlander. About 1,300 reels of film were
destroyed and the office equipment was
burned to a cinder.
But for the prompt and efficient work
of the fire department, the Vitagraph
exchange also would have been de-
stroyed. In appreciation of the depart-
ment's work, F. A. Wagner, local man-
ager for Vitagraph, on behalf of the
company, presented a check of $50 to
Fire Chief W. H. Bywater for the fire-
men's relief fund.
Girls Get Slight Burns.
Several of the nine girls employed in
the Pathe office narrowly escaped being
trapped by the flames. The flames
caught Miss Tinges, burning her slightly
about the neck and shoulders. Several
others received slight burns, but only
Miss Tinges and David Orlander were
1 eated at the city emergency hospital.
Their injuries are not serious. Had
Manager Calkins been at his desk when
the explosion occurred he would prob-
ably have been killed, since the falling
wall completely demolished the desk.
As luck would have it he was in front
of the office and was uninjured. Every
reel of film in the place was completely
destroyed. It was fortunate that about
500 reels of the latest films were out
at the time and were thus saved. It is
not believed that any appreciable
amount of insurance was carried. It
appears not improbable that a tightly
wound reel may have ignited from spon-
taneous combustion.
The Pathe exchange was immediately
tendered the temporary use of films by
other exchanges pending the receipt of
new ones from Denver. Mr. Calkins
has moved his office temporarily to the
office of the Super Film Attractions, 52
Exchange place. A new supply of films
was received from Denver Friday, and
the exchange is now enabled to handle
its business as usual.
Originator of "Better 'Ole"
Discussed by Newspaperman
AT a luncheon to Washington, D. C,
newspaper men, given by Man-
ager R. B. Smeltzer, of World
Filin, and Bert Adler, exploiting "The
Better 'Ole," when that picture opened
a two-week run at the Leader Theatre
in the Capital, there came up a question
that broke up the program for the film
men, uttered by one of the movie edi-
tors present. "Did Bairnsfather go to
London some months before the war in
an endeavor to succeed as a caricatur-
ist?" was the quer}^
The query was brand new. The pub-
lished stories had it that the young Aus-
tralian had not the faintest idea that he
was destined to become the great por-
trayer of the funny side of the war.
Success had come to him "quite by ac-
cident."
Bairnsfather, according to the version
accepted, drew a few pictures of trench
life to while away time at the front.
He had always "made pictures" for
pastime, but never by way of profes-
sional effort. These pictures from the
trenches fell into the hands of the Lon-
don Bystander, which insisted upon
publishing them.
Newspapers have, given publicity to
this story, but according to the inter-
rogators at the luncheon the account
is— just interesting. It is not distin-
guished by its accuracy. At least, the
Washington movie writers, who claimed
they had the "inside dope," said that
months before the war started Bairns-
father journeyed to London for no other
purpose than to earn a livelihood as
cartoonist. The story of the "lucky hit"
in the trenches was flouted utterlv.
William Farnum Is Given a Unique Grubstake
In His Fox Feature. "The Jungle Trail," When He Finds a Semi-Civilized
People in the Heart of the Wild.
New House Organ by Simplex
Distributor.
The Yale Theatre Supply Company of
Kansas City, Mo., Simplex distributors
for Kansas, Oklahoma and part of Mis-
souri, have just issued their first house
organ, called the Yale Quarterly Bul-
letin. The copy at hand shows an un-
usually high quality type set up on a
very high grade paper.
C. D. Struble, editor of the Yale
Quarterly Bulletin, is to be congratu-
lated upon his progressiveness in getting
up such a business-like looking piece of
publicity.
674
THE MOVING PICTURE WORLD
May 3. 1919
ROTHAPFEL'S UNIT IDEA PROGRESSING
Distinctiveness in Every Detail His Goal —
Announces Some Features of First Program
r^ AMUEL L. ROTHAPFEL'S first ob- United States District Court by Patrick
^ jective, foilowing quality of produc- J.Casey.
■^-^ tion and detailed artistry in his Unit
Program, is distinctiveness in product
and personnel of characters. The very
foundation upon which his Unit Pro-
gram rests, the idea— and the realization
of this idea— both are distinctive. But
distinction in the idea alone, is far
from satisfying Mr. Rothapfel's aim.
Distinction in every detail is his goal.
The Rothapfel idea of art in motion pic-
tures has been impressed upon the mil-
lions, particular in his manner of ex-
hibiting, and standing head and shoul-
ders above everything, the Rothapfel
idea of musical accompaniment has
sounded a note new to the art of giving
soulful expression to the silent drama.
These attributes are not air-castles.
They have been realized. They stand
on their merits. They have been ex-
pected. They have been approved. In
entering the producing field, Mr. Roth-
apfel is incorporating all these ideas,
the fruition of years of experimentation
and success, into his Unit Prograrn. The
public has yet to pass on its merits. He
onlv asks that he be given considera-
tion; that the public wait and judge for
itself. , , .
Massenet's "Elegie" is used as a basis
for a very interesting number. With
the music as a background, a short al-
legory on life and happiness is pre-
sented. It is entitled "The Final Hour.
This, in a way, symbolizes the theme of
the main feature, "False Gods," which
follows.
Comedy Written by Hobart.
The comedy was written by George
V. Hobart, one of America's best known
playwrights. Mr. Hobart wrote the
script from a suggestion offered by Mr.
Rothapfel. In the cast are Helen Weir,
Yvonne Sheldon, Templar Saxe, Walter
McEwan, A. J. Herbert and Eugene
Acker. The feature number on the pro-
gram is a screen version of a play by
a well known author. Mr. Rothapfel
personally supervised these productions.
The players are decidedly popular and
have by their many appearances in the
silent drama proved that they are en-
titled to the name of star.
The magazine number on the first
program has been assembled and con-
tains subjects including scenes taken by
Sergt. Owens, U. S. Marine Corps, ex-
clusively for Mr. Rothapfel. These
scenes show the veterans of the battle
of Chateau Thierry and the famous
trench scene with Sergt. Dan Daly in
person, said to be the most decorated
hero of the war. One of the magazine
numbers gives a description by the edi-
tor of "Everybody's Magazine" of the
Marines at Belleau Wood. This maga-
zine number is entirely away from the
conventional news reel and is novel
in everj' respect.
"Japanese Nightingale" Answer Filed.
The sale of the motion pictue rights
to the play entitled "A Japanese Night-
ingale" to Darcey & Wolford, Inc., was
made with the kowledge and consent of
the Protective Amusement Company,
according to an answer filed in the
The Protective Amusement Company,
which was organized by Klaw & Erlang-
er to buy and sell the film rights to the-
atrical productions, is seeking to enjoin
Pathe Exchange, Inc., Darcey & Wol-
ford, Inc., and Mr. Casey, who is vice-
president of the Protective Amusement
Company, from exhibiting the photoplaj^
on the ground that the defendant Casey
was not duly authorized to dispose of
the film rights.
Pathe Exchange, Inc., filed an answer
to the complaint recently setting up the
purchase of the motion picture rights
to the play from Darcey & Wolford, Inc.
M. Porter Plans Western Trip.
M. Porter, general manager of the
Company,
E.
E.
Precision Machine Company, builders
of Simplex Projectors, is planning an
extensive trip this week which will
carry him far westward, and in swing-
ing around the circle will bring him in
contact with many of the Simplex dis-
tributors who are awaiting the newest
Simplex improvement.
Samuel L. Rothapfel.
Not ill a Fighting Attitude, But in a
Directorial Pose as He Supervises Work
on the feature of His Unit Program.
"Women Who Win" Gets
Another Royal Player
WOMEN WHO WIN," the great
six-reel photoplay in which Her
Majesty Queen Mary, Her Royal
Highness The Crown Princess of Sweden
and Princess Patricia of Connaught took
a definite part, has a further interest.
Her Majesty Queen Alexandra con-
sented to take a part in this drama and
the scene was photographed in the con-
servatory of Marlborough House, April
4. The artistes who appeared before
Her Majesty Queen Alexandra were
Phyllis Villiers and Mary Dibley.
Also included in this scene was Her
Royal Highness Princess Victoria, who
took a great interest in it.
Also included in this picture with Her
Majesty was Miss K. Belt, the organizer
from Women's Service, who has done
so much to make this picture a success.
This picture will soon be shown to
the trade.
The story was written by Almaz Stout,
the chairman of the Society of Lady
Journalists. The producers are Percy
Nash, and Fred Durrant. The selling
rights for the world are owned by T.
H. Davidson, 171 Wardour street, Lon-
don, W. I.
Ernest Shipman to Manage
Shipman Curwood Pictures
ERNEST SHIPMAN has signed a
two years' contract with Canadian
Photoplays, Limited, of Calgary,
as business manager of the film produc-
tions of James Oliver Curwood. Nell
Shipman will be the star of the com-
pany.
James Oliver Curwood has given the
Canadian company a two years' option
on all his published and unpublished
stories.
The first production founded upon
Curwood's "Wapi, the Walrus," which ran
serially in a popular monthly magazine,
is now nearing completion at the Brun-
ton studios. The snow scenes were
"shot" on Lesser Slave Lake, eighty
miles north of the fifty-fifth parallel,
and at thirty degrees below zero.
David Hartford is the director, and
in a long cast of notables are Ronald
Byron, Wheeler Oakman, Wellington
Playter, Charles Arling. Dal Clawson
and Joseph Walker stand sponsors for
the photography. Mr. Curwood spent
a month "on location" supervising the
correctness of the scenes.
A whaler frozen in the ice, a great
fighting dane, the North West Royal
Mounted, and over a third of the pic-
ture shown in the long Arctic night are
some of the features.
The project demands such concentra-
tion of management that Ernest Ship-
man has disposed of all other picture
interests and will devote his exclusive
time to Canadian Photoplays, Limited.
The offices established at 17 West
Forty-fourth street. New York, will be
retained for the use of the Canadian
company.
Changes in Universal Press Staff.
John W. Krafft, formerly connected
with the Indianapolis Star, is the latest
addition to the publicity forces in the
New York home offices. Mr. Krafft, a
feature writer in Indianapolis, will take
charge of the Universal Bulletin, a
weekly publicity service, and the ex-
hibitors press book service. M. Lowell
Cash, also a former Indianapolis news-
paperman, and for the past eight weeks
publicity representative of the New
York Universal Exchange, has been se-
lected to succeed J. L. Johnston, in the
home office publicity department. Mr.
Johnston recently resigned to take over
publicity and advertising work for the
Finkelstein & Rubin theatrical circuit of
St. Paul and Minneapolis. Fred E. Baer
has been selected to succeed Mr. Cash
at the New York Universal exchange.
Carey Film at the Broadway.
Following a week of big business
with Mae Murray's recent Universal
Special Attraction, "The Delicious Little
Devil," the Broadway Theatre, New
York, began a week's showing of Harry
Carey's latest Universal release "Bare
Fists" on Sunday, April 20.
May 3, 1919
THE MOVING PICTURE WORLD
675
LAEMMLE SEES A BRIGHT PATH AHEAD
Universal's President Agrees with Policy of
Permitting Exhibitor to Buy What He Wants
WILL "new" and "bright" ideas ever
cease? asks Carl Laemmle, Presi-
dent of the Universal Film
Company.
"Recent issues of trade papers," he
says, "contained an advertisement by a
prominent distributing company which
brought out the statement that this par-
ticular company had hit upon a new
scheme, a sales policy that would prove
the salvation of the exhibitor. The ad-
vertisement conveyed the information
that a bomb had been placed under
time-worn policies of other concerns
and that this particular company was
going to book its pictures on the sane
and only sound principle of permitting
the e.xhibitor-customer to buy what he
wants with his money.
Universal Adopted Policy Long Ago.
"We heartily agree with the company
that recently announced the adoption
of this new policy — that it is the only
sane and sound policy. The only differ-
ence between this company and Uni-
versal is that Universal adopted this
policy long, long ago, and has never
deviated from it. And Universal is not
the only company that has adopted this
policy. There are a few distributing
organizations that still insist on using
the whip on exhibitors, driving them
into long-term contracts for pictures of
which the exhibitor knows little or noth-
ing, which he plays when he can get
them, not when he wants them, and for
which he pays and exploits in a way
that increases the despotic power of
the distributor and decreases the pos-
sibilities of his making the profit he de-
serves from the fruits of his labors.
Universal Always Puts Exhibitor First.
"Universal has always given the ex-
hibitor of booking what he wants; has
always extended the exhibitor the privi-
lege of seeing what he gets, if he de-
sires, and of actually seeing that he is
helped to exploit the pictures he books,
to the best advantage. An exhibitor can
book any production released by Jewel
or Universal as he desires. Universal
urges exhibitors to see its photoplays,
because it knows that they are of high
standard quality.
"The Universal sales records show nu-
merous instances where exhibitors have
contracted for all releases made by Uni-
versal stars, because they have seen sev-
eral releases featuring these stars, have
realized that Universal productions are
getting better and have felt confident
that they were taking no gamble by
obtaining first bookings on Universal
releases — but Universal does not de-
mand that any exhibitor book any Uni-
versal product he does not want."
SIGN IMPORTANT VITAGRAPH CONTRACT
Ascher Brothers of Chicago to Show All of This
Company's Feature Releases in Its Fifteen Houses
demonstrated its box-office
VITAGRAPH scores heavily this
week in the matter of accomplish-
ment with the signing of a con-
tract with Ascher Brothers Enterprises,
Chicago, whereby the fifteen Chicago
and Rockford houses controlled by
-Ischer Brothers will play all Vitagraph's
feature stars' releases. All of the Earle
Williams pictures, the Alice Joyce pic-
tures, the Harry T. Morey pictures, the
Bessie Love pictures, the Corinne Grif-
fith pictures and the Gladys Leslie pic-
tures will therefore play over the en-
tire Ascher Circuit, giving Vitagraph's
features a dominant place on the
screens in Chicago.
The Ascher Circuit includes the Oak-
land Square, the Metropolitan, the Mil-
ford, the Kenwood, the Cosmopolitan,
the Frolic, the Terminal, the Adelphi,
the Peerless, the Columbus, the Calo,
the Lane Court, the Chateau, the Rose-
wood, and the Midway, Rockford, 111.
Express Gratification.
In announcing the signing of the
-Ascher Brothers contract, the Vitagraph
statement expressed particular gratifica-
tion oyer the fact that the Ascher con-
tract has been signed, not on a pre-
liminary announcement of what Vita-
graph's features will be, but after the
many months that the Vitagraph pic-
tures have been on the market on their
present basis.
In other words, Vitagraph looks upon
the .\scher contract as the most sub-
stantial form of testimonial of its prod-
uct, for in signing the contract .A.scher
Brothers are taking over a known quan-
tity, are signing for a line of product
that has
value.
Contract is Record of Deeds.
"The signing of the contract by
Ascher Brothers," says the Vitagraph
statement," is the result of perform-
ance, not of promise. It is not what
we hope that Vitagraph pictures will
do that has prompted the Ascher con-
tract; it is what Ascher Brothers know
that Vitagraph pictures are now doing
that closed the deal.
"This contract is typical of what hun-
dreds of exhibitors all over the coun-
try are now doing. Vitagraph is to-
day serving more theatres than at any
time in its history and the Ascher con-
tract is just an indication of the heavy
trend Vitagraphward that has been
brought about by the consistent quality
of the company's releases."
Bessie Love Escapes Landslide.
Bessie Love, her director, David
Smith, and their company while return-
ing to Hollywood recently from the
northern part of the state after com-
pleting Miss Love's coming release, "A
Yankee Princess," had a narrow escape
from death in a landslide that occurred
a few minutes before the train on which
they were returning reached a danger-
ous point in the road. Twenty feet of
earth and great boulders were piled up
on the track for a distance of nearly a
quarter of a mile.
Miss Love and her company reached
Sacramento on a relief train.
The Scientific Nature of the Craig Kennedy Story Gives "The Carter Case" Many a Peculiarly Interestingly Moment.
Margaret Marsh and Herbert Rawlinson Are Called Upon for the Principal Roles in the Oliver Serial.
676
THE MOVING PICTURE WORLD
May 3, 1919
if
"Oh, You Women" Crowd Which Bought $10,000 Worth of Victory Bonds
from Dorothy Dalton.
The Aeolian Hall window was almost smashed as the eager mob sought to
see Ernest Truex and Louise Huff before the camera.
THEY SEE STARS ACT AND BUY BONDS
000 Worth of Victory to
from "Oil, You Women"
scenario producer for Famous Players-
Dorothy Dalton Sells $10,
Crowd Which Saw Scenes
IT all happened in the interests of the
Victory Liberty Loan at the Aeolian
Hall window at 29 West Forty-sec-
ond street in the city of New York at
12 o'clock noon, Monday, April 21. The
crowd surged and foug-ht its way past
the barrier of State Guard bayonets as
no other crowd ever surged and fought
in the history of journalism.
The crowd wanted to see Ernest
Truex and Louise Huf? act before the
camera in scenes from their Paramount
production, "Oh, You Women," and they
even clamored atop the iron railing de-
signed to protect the window from the
mob.
At 12 o'clock noon. May Peterson,
American soprano from the Metro-
politan Opera House, sang the "Star
Spangled Banner," accompanied by a
select band from^ the fleet lying in the
Hudson. When the huge flag veiling
the interior scene in the window from
the view of the crowd was drawn aside,
Louise Huff and Ernest Truex were dis-
covered in a rehearsal under the direc-
tion of John Emerson. Anita Loos,
who, with Mr. Emerson, produced "Oh,
You Women," was seen at the side with
Francis .\Tarion, another high salaried
Louise Smokes and. Ernest Sweeps.
After the rehearsal, the camera
started grinding on the real thing.
Louise Huff went so far as to smoke a
cigarette during the course of the scene,
while Ernest Treux went to another
extreme, donned a boudoir cap and
went to sweeping. Both declared that
it was their first offense in each in-
stance.
Following the "Oh, You Women"
scenes, Dorothy Dalton, who just re-
cently came to New York from the
coast, made a stirring appeal to the
crowd and sold $10,000 worth of bonds.
The demonstration was arranged by
the Aeolian company in co-operation
with Famous Players-Lasky.
P'loyd IM'Own says:
Heal captains of industry are those
ichose minds don't punch the time clock.
4 * *
A common excuse of some exhibitors
for not playing big attractions is that
their lawn is different from others. Pos-
sibly then are a square plug in a round
hiite.
* * •
The exhibitor ivho sits back and rvaits
for his customers to appear, without offer-
ini/ any lure, simply because he is not a
McCormick or a Rothapfel, is as unwise
as the one who thinks that opening the
box-office and starting the electric piano
(ire the essentials to the successful con-
duct of iiis business. One is afraid to
use his judnmeni . vliilc the other liiis
none to use.
Guatemala Exhibition
Visits San Francisco
ALBERT FRANKLIN, head of Albert
Franklin & Sons, who conduct the
Theatre New York at Guatemala
City, is in San Francisco arranging
for film service. He states that there
are no film exchanges in operation
there at the present time and that
service from outside points is very
costly. His visit is for the purpose
of purchasing films, making Spanish
titles for them and arranging for a
permanent representative. The plan is
to use the films first in his own house
and then rent them to other houses.
Censorship rules in the South Ameri-
can republic are described as being
strict and the work of the board is car-
ried on at the Theatre New York. The
President of the republic is very fond
of screen productions and once a month
the management of this house makes a
private showing of its best films at the
official residence. ^fr. Franklin and
his sons have been engaged in business
there for ;>bout three vcars.
Gets Aid of Business Men
in Putting Over "Salome"
EXHIBITORS have been urged in
press books issued by producers,
and in exhibitor service sections
lit the trade papers, to utilize every
possible means to obtain publicity for
the pictures they are showing. Edgar
Weill, manager of the Strand Theatre,
Syracuse, has gone this advice one bet-
ter and has obtained the assistance of
all his friends among the business men
of the city.
The Strand Theatre played "Salome"
the week of March 3L Not only did
Mr. Weill flood the Syracuse news-
papers with strong advertising copy, but
he saw to it that the word "Salome"
would confront people wherever they
went.
During the week before the showing
Mr. Weill had the street cars carry,
front and rear, big cards announcing
that "Salome" was coming to Syracuse
the following week. During the engage-
ment these cards were supplanted by
others that told where the feature could
be seen.
In addition to these stunts, which
kept everybody in Syracuse talking
about picture. Air. Weill made a beauti-
ful lobby display with some large oil
paintings of Miss Bara and scenes from
"Salome."
The result of this unusual exploita-
tion was that "Salome" smashed all
box-ofifice records at the Strand, play-
ing to more than 7,500 persons on the
opening day.
Regent Does Big Business
by Featuring Drew Comedy
PETER MAGARO, manager of the
Regent Theatre, Harrisburg, Pa.,
recently featured "Romance and
Rings," a two-reel ' Paramount-Drew
comedy, instead of the five-reel pictures
on the same program, pulling such big
business that he had a line in front of
the box office and was compelled to
hang out the S. R. O. sign. This hap-
pened on Alonday, Tuesday and Wed-
nesda3^ always the worst show days of
the week in Harrisburg, and shows the
direct results of proper exploitation of
these comedies.
Manager Alagaro took a three-col-
umn, 14-inch space in the Harrisburg
Telegraph, using copy adapted from
the Paramount press book issued for
the release. At the top of his adver-
tisement he displayed a cut of Mr. and
Mrs. Drew. Three-quarters of the
space was devoted to Drew exploitation
and the concluding quarter of the ad-
vertisement listed the five-reel features
shown on the same program.
Exploitation was not limited to news-
paper advertising by anj' means. Six-
sheets on the comedy were posted all
over the city of Harrisburg and vicinity
and the lobby of the Regent Theatre
was transformed into a. gallery of Drew
photographs and stills. Generous space
was also accorded the Drews in the
house program.
Don't Re A
Four-fifths
Patriot —
INVEST!
May 3, 1919
THE MOVING PICTURE WORLD
677
"DEATH VALLEY" THEATRES PROSPER
Oregon Territory Familiarly Known by This So-
briquet Feels Business Impetus — Hill Expanding
DEATH Valley to the front! This
may be doubted by a lot of road
men who have made this district of
Oregon in the good old days, but the
fact nevertheless remains. Travelers
invading the Willamette Valley are get-
ting the business as they never have
before. True, the prices the Oregon ex-
hibitors are paying for service are right
down to rock bottom, but they are book-
ing service and that's a big consolation
and a lot more than they did in war-
times.
A recent trip south from Portland
finds the theatres in the district in ques-
tion open on an average of five nights
a week. There is a prospect of addi-
tional show days now that the boys are
coming home and the "flu" scares are
over.
Rental Prices Practically Nothing.
"Death Valley" theatres are paying
no prices for service, the road men say,
and New York home offices not having
a thorough knowledge of the true sit-
uation, should not expect too much of
their representatives on the price ques-
tion in this district. The low film rental
is due to the lack of competition in
most of the Williamette Valley towns.
They are "one man towns." South from
Portland such are Hillsboro, Forest
Grove, Newberg, Silverton, Mt. Angel,
Woodburn, Lebanon, Albany, Corvallis,
McMinnville, Dallas, Sheridan, Inde-
pendence, Eugene, Cottage Grove, Har-
risburg, which is at the lower end of the
Valley.
C. F. Hill, former manager of the
Goldwyn Company and now head of the
Globe Theatres Company, controls the
situation in Albany, has the biggest
house in Roseburg and the new Rialto
in Aledford. Rumors are that Mr. Hill's
company plans a new theatre in Grants
Pass which will give him a complete
string of houses down the valley and in-
cidentally the key to the film buying
question. That Mr. Hill is going after
the business strong in his towns is in-
dicated by the installation of a new
organ in Albany and improvements in
his other theatre. L. J. Percy, of the
Medford firm of Moran and Percy, man-
agers the Antlers in Roseburg for Mr.
Hill and A. J. Moran manages the Rialto
in Medford.
Nelson and Henkle, who control the
situation in Independence, are planning
to expand.
A
Scenarist Gains Salary
Verdict in Appeals Court
VERDICT for $1,600 against the
World Film Corporation and in
favor of Virginia Tyler Hudson,
scenario writer, was handed down in
the Appellate Division of the Supreme
Court on April 17. In January, 1918,
at the time of the reorganization of the
World Film Corporation and when
William A. Brady retired as Director-
General, Miss Hudson, who had been in
charge of all of the scenario work for
the corporation, was released with nine-
teen weeks of a j-ear's contract still to
run.
She sued for $1,900 salary and won a
verdict with costs in the City Court.
On appeal by the World Film Corpo-
ration, this verdict was affirmed in the
Supreme Court. The World Film Cor-
poration again appealed to the Appel-
late Division.
The -Appellate Division reduced the
verdict by $300 because of three weeks
spent by Miss Hudson in a local hos-
pital at the time of the reorganization
of the company. The validity of the
contract was sustained. Miss Hudson
is the wife of Grant L. Brightman, a
^ c'v ^'o• ' lie" spaper man.
Dorothy Dalton and Her Dad
Leave Los Angeles for New York,
where Dorothy Will Make a Big Produc-
tion for Paran ount. Dorothy's in the Big
Town Now.
Dorothy Dalton Comes East
to Make Big Production
DOROTHY DALTON, Thomas H.
Ince's Paramount star, slipped into
New York recently quite unherald-
ed except for the announcement, made
some weeks ago from California, that
her trip to the East was contemplated.
Miss Dalton was accompanied on her
journey by her parents and maid and is
stopping at the Hotel Algonquin.
Mr. Ince has sent Miss Dalton to New
York to do what, it is said, will be the
most sensational picture of her career
before the camera.
The picture is to be a veritable de
luxe production, it is said, and will have
as locales New York and Paris — hence
the advisability of doing it in an Eastern
setting. It is to be highly dramatic,
dealing with the Apaches of the French
capital and with people in the higher
strata of both cities.
Seabury Out of Organization.
W. M. Seabury announces that he is
no longer connected with the Film
Clearing House, the Independent Sales
Corporation, the Rothapfel Picture Cor-
poration or any other enterprise with
which these companies are now affili-
ated.
Mr. Seabury says it is a pleasure for
him to express publicly his best wishes
for the continued success of his friends
and associates in the companies named.
He is devoting his time to his profes-
sional duties.
It Was Night in the Jungle. No Sound Save the Soft Pad, Pad of the Lion's-
But We're Giving Away Inside Stuff. All We Can Say Is That the Above
Is a Scene from a Forthcoming Universal Comedy.
Rowley to Build in Ranger.
Announcement has been made by E.
H. Rowley, one of the owners of the
R. and R. picture shows of West Texas,
that he has closed a contract for the
location of a moving picture theatre at
Ranger, the town made famous by the
discovery of oil, and will soon have it
in operation. This gives the R. and R.
interests movie houses at Abilene, San
Angelo, Sweetwater, Hillsboro, Ranger
and a number of other Texan towns.
678
THE MOVING PICTURE WORLD
May 3, 1919
SIMPLEX NOTES EDUCATIONAL INTEREST
Installations Outside of Theatres Include
Schools, Universities, Clubs and Factories
A GLANCE through the records of
Simplex installations made in
fields other than theatrical, again
calls attention to the fact that many
of the leading colleges, industrial
plants and institutions are now using
moving pictures in connection with
their several activities. And a report
from a Simplex official informs us that
elaborate plans are being outlined
which will embrace the educational
field, which is now open and in a re-
ceptive condition for an absolutely fire-
proof machine.
The list of Simplex installations in-
cludes the following: Alabama Poly-
technic Institute, Auburn, Ala.; Stan-
ford University, Pala Alto, Cal.; Uni-
versity of Illinois, Urbana, 111.; Purdue
University, Indiana University, Lafay-
ette , Ind. ; Drake University, Des
Moines, la.; Cornell College, Ithaca, N.
Y. ; Harvard Medical School, Cam-
bridge, Mass.; Harvard University,
Class 1917-1918-1919; Stevens' Institute
of Technology, Hoboken, N. J.; Bush-
wick High School, Brooklyn, N. Y. ;
Washington Irving High School, New
York City; Colgate University, Hamil-
ton, N. Y. ; State University, Albany,
N. Y. ; St. John's College, Brooklyn,
N. Y. ; Ohio Northern University, Har-
din, O. ; Ohio State University, Colum-
bus, O. ; United States Indian School,
Carlisle, Pa. ; Norwich University,
Northfield, Vt.; University of Wiscon-
sin, Madison, Wis.; Eastman Kodak
Company, Rochester, N. Y. ; Curtis
Publishing Company, Philadelphia, Pa.;
Du Pont de Nemours Powder Company,
Wilmington, Pa.; John Wanamaker,
New York City and Philadelphia, Pa.;
Biltmore Hotel, New York City; Phil-
adelphia & Reading Railway Company,
Reading, Pa.; John Stetson Hat Com-
pany, Philadelphia; Automobile Club of
America, New York City; Museum of
Natural History, New York City; Art
Museum, Detroit, Mich.; Polyclinic
Hospital, New York City; Ohio State
Penitentiary, Columbus, O. ; State Pris-
on, Sing Sing, N. Y.
Educational Films in Liverpool.
We are indebted to the Bioscope for
the information that the Birkenhead
Institute (Liverpool, England) is doing
pioneer work in definite form of mak-
ing the film educationally useful. In
conjunction with the Education Com-
mittee, the institute has secured the
permission of the Licensing Justices
for a special afternoon session for
school children in a large theatre from
which adults will be excluded. The
films to be shown are "Serbia at the
Outbreak of the War," "A Tour
Through Japan," "Aviation," "With Our
American Allies," "The Preparation of
Hemp," and "Nature Studies," begin-
ning with "The Life of a Crab." It is
significantly asked "Why does not Lon-
don follow suit?"
On tliis side of the Atlantic we hope
that not only London or New York will
follow suit, but also all the United
States. This method of using a nearby
theatre is one that has been advocated
by the educational department of the
Moving Picture World for several years.
There is little doubt that when the
school and picture authorities thus be-
gin to work together many antipathies
will be eradicated and many forward
moves will be made.
"Sunshine and Shadows."
The Post-Van Scoy scenic picture,
"Sunshine and Shadows," exTiibited at
the Rivoli theatre the week of April 6,
consists of a collection of beautiful
scenes gathered from everywhere. It
includes views of waterfalls which sug-
gest Yosemite, and winter scenes
wherein the frivolity of the waters is
stayed by the hand of Jack Frost.
Great banks of ice and snow as found
ill mountainous regions, and other
scenes of beauty are included. What
might be considered the feature of the
picture is a scene in which the spray
blown from a waterfall resembles slen-
der lines of smoke. The picture pre-
sents a laboratorial fault which should
be corrected. This consists of a lack
of judgment and delicacy in tinting.
For instance the scene following a sub-
title which poetically suggests brown
waters and golden bubbles, should not
be tinted a vivid blue. The eye natur-
ally looks for sepia tints.
"A Palestine Pilgrimage."
The latest release of the Rothacker
Outdoor Series appearing on the Ex-
hibitors Mutual program is "A Pales-
tine Pilgrimage," an educational sub-
ject of value to Bible students and oth-
ers. The picture is of special interest
at the present time, according to the
subtitlist, who suggests that while the
Peace Conference is talking about pre-
senting Palestine to the Jews and the
Jews are wondering what they will do
with it when they get it, we take ad-
vantage of the opportunity to run over
and give it the "once over." The first
stop is at the Church of the Nativity
at Bethlehem on the spot where Jesus
was born, and from here we go to the
shores of the Sea of Gallilee, unchanged
since the days when He wandered there
with His disciples. The ancient City
of Tiberius comes next, viewed from
above and later from its streets, show-
ing the poverty and general misery of
the Moslem rule, with interesting types
of its inhabitants. The closing scenes
of the picture center about the wonder-
ful old ruins of Baalbek, whose history
is a sealed book.
"How the Telephone Talks."
In release No. 6113 of the Paramount-
Bray Pictograph, Lyle Goldman, of the
Bray studios, has presented a graphic
description of the manner in which
sound is transmitted over a wire by
means of the telephone. This he has
done by with the aid of animated draw-
ings which show how the sound wave
produced by the human voice enters
the mouth piece of the transmitter and
vibrates a diaphram which in turn com-
presses and releases a mass of loose
carbon granules. Through these car-
l:)on granules the electric current is
constantly passing and the current fluc-
tuates exactly with the vibration of the
diaphram. The receiver is equipped
with an electro-magnet and a diaphram,
and the electro-magnet is seen to at-
tract and release the diaphram in exact
harmony with the electric current fluc-
tuations, the diaphram thus reproduc-
ing the tone. An excellent educational
picture.
"Yes, Yes! Your Story Interests Me," Says Larry Semon.
The Vitagraph Comedian Registers IntelliKence as He Discusses "The
Music of the South Pole" with Rubini the Violinist.
"Camping in the Great Northwest."
With a million or more acres of for-
est, mountain and lake land to roam
about in, it is small wonder that Ore-
gon is the chosen place for the lover
of the great out-doors.
To this wild country Wm. L. Finley,
of the Oregon Fish and Game Commis-
sion, leads us in release 6113 of Para-
mount-Bray Pictograph, and here he
shows us the wonders that benevolent
Dame Nature has lavished on this gar-
den spot.
In the grey of the morning mists the
party sets out from the city and soon
are winding through forest trails to a
rushing river. Here trout are waiting
May 3, 1919
THE MOVING PICTURE WORLD
679
the fisherman's fly and in no time at all
enough for the whole party are caught.
A few miles farther on we come to a
water-fall that for sheer beauty cannot
be surpassed.
And so from forest to stream and
from stream to lake and mountain the
great State of Oregon unfolds her
loveliness by means of the camera.
"The Eagle and the Fawn."
A one-reel release of the Educational
Films Corporation of America, "The
Eagle and the Fawn," is a drama en-
acted by Crow Indians. The slender
story tells of the romance of a youthful
Indian pair, and links together illus-
trations of various customs of the Crow
Indians. The story shows a young brave
named Eagle suing for the hand of a
beautiful Indian maiden called Fawn.
Fawn's father, chief of the tribe, re-
fuses the hand of his daughter until
Eagle has proved himself an able
huntsman. To win the longed for re-
ward Eagle takes to the plains and be-
fore long returns with splendid trophies
of the hunt and is pronounced deserv-
ing of the "feather in his cap," which
characterizes the head dress of the In-
dian brave. The chief value of the pic-
ture is its splendid revelation of the
tribal customs of the Crow Indians.
Brockliss Buys Rights to
All Augustus Thomas Films
SIDNEY GARRETT, president of J.
Frank Brockliss, Inc., film exporters,
closed a contract for world's rights
except the United States and Canada, for
the entire series of six Augustus Thomas
feature photoplays, the first of which
"As A Man Thinks," is soon to be re-
leased by Harry Raver, of Four Star
Pictures, under the new Raver plan of
production, involving co-operative equal-
ity between producer, author, star and
director.
This important series of productions
will be distributed throughout America
by the W. W. Hodkinson Corporation
through the Pathe system of offices.
"As A Man Thinks" will be the first pro-
duction to go out under the new Hod-
'inson sales policy of unrestricted open
booking.
In discussing this contract Mr. Gar-
rett declared his conviction that the
public has come to regard the value of
a photoplay with a great author's name
attached to is, as infinitely superior to
that which carries the name of a star
only.
"I have seen Mr. Thomas' first play
of the new series, 'As a Man Thinks,'"
said Mr. Garrett. "I may say that there
is not a single defect in the production.
It is a splendid drama splendidly vis-
ualized.
Pearl White Wins Popularity Contest.
Pearl White, Pathe's serial star, is
the most popular pictv:re player among
the fans of Winnipeg, Man.
The Winnipeg Tribune recently inau-
gurated a popularity contest in which
a hundred or more screen celebrities
were entered.
The result showed a victory for Miss
White. She scored more than 200 votes
over her nearest competitor, Anita
Stewart.
SEE PICTURES AS THE ONLY AMUSEMENT
Vaudeville Stars Touring Texas Declare Poor Rail-
road Service Threaten Death Blow to "Legitimate"
WITHIN the next year or so mov-
ing pictures will be the only
form of amusement in the theat-
rical field, according to the opinion of
several prominent vaudeville stars in
Dallas during the past few weeks.
The popularity of the "legitimate"
stage has been on the decline ever
since the advent of the silent drama,
and now, so stage people declare, poor
railroad service and lack of co-opera-
tion on the part of business interests
threaten to deal the death blow to their
profession.
"Theatrical people are imposed on by
every one — merchants, hotel keepers
and the railroads," says Mme. Alber-
tina Rasch, internationally known as an
opera ballerina and now appearing on
the Interstate Amusement Circuit.
"The railroads perhaps have done
more to discourage threatrical activity
than anything else," she continues.
"Transportation was bad enough under
private ownership, but under the pres-
ent Government control, where the re-
sponsibility may be shifted from one
man to another indefinitely, conditions
are abominable.
May Have to Go Abroad.
"We are forced to depend on the
prompt arrival of our scenery in order
to carry on our business, but no con-
sideration is made of that. Under pres-
ent ruling baggage does not have to go
on the same train that the passenger
rides on, and consequently I have lost
hundreds of dollars because of the non-
arrival of costumes and scenery.
"If the thing keeps up I shall have
to go abroad where the cities are closer
together and engagements longer, or
open a school of dancing in New York."
Valerie Bergere, well known for her
vaudeville playlets, also fears that road
tours will soon have to be abandoned.
"In order to come here from the
North to play my four weeks on this
circuit," said Miss Bergere, "I had to
pay $350 excess baggage chaiges on
scenery that was terribly handled en
route.
"Government ownership has simply
eaten all profits so that things are at a
crisis in regard to the future of travel-
ing theatrical companies. Delays of
several hours are frequent and, as is
well known, scenery is perishable. Each
loading and unloading puts it just that
much nearer discard.
No Co-operation from Hotels.
"Hotels have refused to make reser-
vations or accommodations in ad-
vance," continues Miss Bergere, "and
often when we get into cities we are
unable to find places to stay. Hotel
keepers know we are transients and
have no effective means of retaliation
and therefore we are overcharged. Im-
mediate action must be taken or the
theatrical business will soon be a thing
of the past."
Dozens of stars have declared that the
issue is near the crisis and that develop-
ments are expected soon. Members of
the theatrical profession are planning
to leave the stage in droves at the end
of the present season.
Mildred Considine with Mary Pickford.
Mildred Considine, scenario writer,
arrived in Los Angeles from Chicago re-
cently to become Mary Pickford's sce-
narioist. Having assisted in the titling
of "Daddy Long Legs," she is now work-
ing on a story, the idea for which was
supplied by Miss Pickford.
Miss Considine has furnished most of
the well known stars with stories. Last
year she wrote the adaptation of "Ghosts
of Yesterday" for Norma Talmadge,
"Common Clay" for Fannie Ward, "Ro-
mance of the Underworld" fqr Catherine
Calvert, "Framing Framers" for Tri-
angle, in which Charles Gunn was
starred, and "All Wrong" for Bryant
Washburn. Previously she wrote the
adaption of thirty-two reels of the "Jim-
inie Dale Series."
The Late Sidney Drew as He Is Seen in Paramount's "An Amateur Liar."
b
680
THE MOVING PICTURE WORLD
May 3, 1919
Twyau
Advertising for Exhibitors
Conducted by EPES WINTHROP SARGENT
Overlap.
OVERLAP your program. If your bill
runs from Sunday to the following
Saturday, inclusive, and your pro-
gram is issued on a Saturday, give that day
as well as the following Saturday. Then
get the programs around early and you
may get some matinee business and as-
suredly will make something on the night.
Remind them of the current attraction and
you should make more than enough to pay
the printer, but say "Tonight, Saturday,"
and the date and have the "tonight" big,
for that is what you have to sell. Most
managers seem to think that if they an-
nounce each feature once, they are doing
all they can, but if you come out with a
double slam for Saturday, you are bound
to make some extra business. In many
houses the program will be lost before
Saturday comes and there is no data on
the attraction for that night, w^here often
the family might be drawn out if again
reminded of some special feature.
"Some Ad."
The Strand, Harriman, Pa., sends in
a full sixes with the comment, "Some
ad. eh?" and we echo the "some," for it
is doing something to take nearly a full
page when your own town is too small
to have a newspaper and you have to
advertise in a nearby town, but this is
what the Strand did. The upper part
STRAND THEATRE
Old Commissary Building, Hayes Avenue
HARRIMAN, PA
PROGRAMME FOR WEEK OF MARCH 3d
Di«)uFirtnkt
HUMI Lob
umtiunsT
raenu
WMT LBH
movQ
OirldRir
Ttie Law ot
WiOittRdd 1
The S»iira
Two Shows l>aiy.A UdS.P. H. Saturday Malliiee. IIS O'aock
Admission, IS Cents; War Tax, 2 Cents
The Master Mystery
Tliursday, March 6Ui
STRAND
THEATRE
HOUDINI
Is the only man who refuses lo slay lochcd up
II l«,a a iT<l*blooded hcarl throhhhio roiuiH.irc
fiU tm Coloa hi mv- TtiK SriLsalKw?
'^i
c;^.
K Six Fulls from a Town too Small to
Boast a Newspaper.
is an adaptation of the Bleich idea, with
the larger half given to the launching
of the serial. The usual daily space runs
from five to seven inches or more, single
column. We wish the management would
explain what one of those daily adver-
tisement means when it says "First show
6:30 sharp. Second show 8:30. Admission
by prize fight tickets only." That's a
new one. The house also gets out a
four or six page program for local use.
The six pager carries two pages of local
trade advertising, but this apparently is
not always used, though we would imag-
ine that merchants would welcome a
chance to reach the local folks direct.
Back Stenciled.
Here is something that seems to be
new. Charles H. Ryan, of the Garfield,
Chicago, uses a stencil instead of a rub-
ber stamp to imprint his envelope backs
with a special announcement. We do
not know how he does it, but presume
that he has a tray of stencils made up
and uses the single trayful over and over.
The imprint looks better than a rubber
Ml CKEY-MI CKEIY- MICKEY-
SEE HEl? AT THE TtAHFIEI-O
SUN. MAI?C H I ti AN13
MONIDAY MAI?CH 17
J
Stenciling the Back of a Program
Envelope with a Special Announce-
ment.
stamp would, for as a rule it is not easy
to rubber stamp envelopes quickly and
get a good impression without blurring.
The stencil works much better. It would
be best to keep this off the face of the
envelope to prevent its being confounded
with the address, but on the back it will
gain immediate attention.
H.
Mr. Chenoweth Again.
A. Chenoweth has been away from
this department so long that perhaps
you've forgotten him, but he is still man-
aging the Strand, Westfield, Mass., for
the Goldstein Brothers, and getting out
a 9 by 12 three day program in default
of a handy daily paper. We show two
THE
u« ..w... y^J^ ^-v^i.
?Se strand
TIIF, HOME OF QUALITY
Turwiay Afternoon
HI <;l I AB FF-\Tt'Rl- riCTl'ltr SitOW
D^Iu fnVt^i ■ 'bna' ftv^ l"*" ■ 1k> Mi'
Free Showiis ''FrfVo fIgHT'' Hoi Only
KVENING
Westfield Girl's Club
BENEFIT SHOW
VVKDNFXDAY
Mable Normand in "The Venus ModcL"
IMI'ltSDAY
Al.lCn IJRAOY IN
'*Hcr Great Chance*
UDu nu) ■ 'uu Of IS aia&'
THE HOME OK QUALITV
SML'RUAV. I M 10 I0..\0
CHARLES RAY in
^ STRING BEANS"
AlK^b. IIOVVFII- - The <;irl Full of Fun •
Sunday Big "'^'.'u'.!.".u.r""*'
Vaudeville- ^•c'** *'"'"« ^^
Mctdamc Petrovd "Daushler o! DesUny"
^- MONDAY — «
Douglas Tdirbanks in
"ARIZONA'
A Pair of Throwaway Programs.
of those, one with a rather involved
schf'dule. He is .showing "Fit to Fight,"
a propaganda picture which seems to be
cleaning up in the New Kngland states.
This is shown in the afternoon and after
the regular night "show, to men only, no
admission being charged. In between he
has a Girls' Club Benefit, rather an odd
mix. His regular show shows both, "Ari-
zona" and "The Bells," a double program
of some weight, but these features are
not played up in the Tuesday showing,
though "Arizona" is made the feature
on the Monday bill. It is a good sub-
stitute for newspaper work if you have
no newspaper, but it does not equal the
daily where there is one.
A House Organ.
Verner Hicks, of the Family, Marion,
111., sends in some issues of his house
organ which was started with the new
year. He explains that it is all machine
work, and that for the first three issues
he had to use news stock. It would not
matter if he used news stock right along,
if he gives them something to read.
Make the program readable and you do
not have to worry about the stock, and
Mr. Hicks splits about 50-50 with the
- P^
%
The Front and Two Inside Pages of the
Program of the Family Theatre,
Marion, 111.
patron in the matter of text and scatters
the stuff so that you have to read it all
to get the "pure reading." This is a
good idea, and we think that the fans
keep and read the sheet. The cut shows
the inside pages and the front, giving
a general idea. The sheet is the usual
5 by 8. Mr Hicks writes:
I am enclosing copies of a little
sheet we are putting out for this the-
atre. As you will note, this is dated
Sunday, and we distribute 2,000 of
these every Sunday morning, as I
believe this day is one of the best
days to get advertising matter read.
This is not a Sunday show town how-
ever. I am short a copy of the first
issue, and am sorry that I had to use
ordinary news stock for the first
three issues. The use of white paper
improves the appearance consider-
ably. You will note I am carrying no
advertising, that is from outsiders.
Press work is not always perfect. The
entire job is machine set, and the pro-
gram for the week would probably
look better if hand set, using a dif-
ferent style type.
Note your comments on Herrin, 111.,
Hippodrome advertisin.g, issue of
March 1, regarding getting a quarter
for an attraction in Southern Illinois
towns. Will say that this is not done
very often, and when we raise over
regular admission price of 10 and 15
cents, we hear an awful noise. How-
ever, we ran "The Great Love" two
days in this town at 35 cents, includ-
ing tax, and I have never heard of a
kick. Others were afraid to ask it
in these small towns, I believe: I
May 3, 1919
THE MOVING PICTURE WORLD
681
used an orchestra on this special and
did a big business.
Also will say that we are now ar-
ranging to build a large modern the-
atre, which will be known as the Hip-
podrome, and which will be owned
and controlled by the owner of this
theatre and the owner of the Hippo-
drome at Herrin. Another large house
will be built at Murphysboro to seat
about 1,500, this will give us three
large modern houses in good towns
and close together.
Distributing the program on Sunday
morning is a capital idea. It is worth
a lot more than the extra trouble it costs,
for as Mr. Hicks says, the people then
have time for reading. But we think
that he would do well to increase the
size of the sheet, take trade advertising
and make a profit on the direct printing,
with the money it draws all velvet. It
can be done with a ^vell edited sheet —
and this is well done.
An Envelope Novelty.
The Third Street Theatre, Easton, Pa.,
took the Roosevelt film for an entire
week; which is going some for a town
that size, but it had it exclusive and
pulled the lid off the publicity. The cut
mrt fetcfti glOTtrc. £asioii. jJjTl
A Specially Printed Program Envelope
for the Third Street Theatre,
Easton, Pa.
shows a specially printed envelope, brown
ink being used. It made a striking dis-
play and was better than had it been
printed up with a display advertisement,
for the people w^ill open the envelope to
see why the picture should be outside.
The Third Strfeet is coming into form
again.
Dayton Doings.
The Dayton Theatre, Dayton, Ohio,
seems to have reformed on the matter of
hand lettering, and though it still musses
up the titles and stars with eccentric
lettering, there is type to carry the real
talk. The display at the left is a two
sixteens while the other is a three four-
teens. The longer display is the regular
length plus the underline, which is added
to the drawn design and then hooked
up w^ith rule. The rule can be dropped
and the design run by itself as in the
display at the right, when thought nec-
essary. Here is the way Mark Gates
handles the reissue question in another
display:
Special Announcement.
Great paintings, exquisite music
and good books do not lose their
charm, and though the art of motion
photography is young there are avail-
able many gems of photo-plays that
comparatively few have seen. The
management of the Dayton has de-
cided to run, from time to time, a
brand new print of one of these old
masters as an extra added attraction.
This will in no way interfere with
the showing of the best obtainable
first runs of the highest class motion
pictures. The first of these revivals
is now being shown, Charles Spencer
Chaplin in "A Night In a Show," and
its success fully justifies the new pol-
icy. MARK M. GATES,
Managing Director.
This is a double eleven the day follow-
ing the pictorial advertisement shown
above. This announcement is paneled in
a 4% inch box, and is set in twelve pgint.
italic only eighteen ems wide in a 23
em space, giving plenty of white margin.
The rest of the space is given to the
signature and to the announcement of the
full bill. Instead of following the an-
nouncement of Chaplin, it is given a
cut, but it stands well on the page, and
the lower silhouettes, first used by the
iQT THE DCmroN'*
A ETHEIj
" CLAYTON
"magpie
RARPAR
Witt dta Etetto 5 Toll^ Itelall
II sitRii II) lac
SHADOW BGT ENDS
INTHEIICBT
CHARLIE
CHAPLIN
'ddlGHTaTTHESHCW'
A Two Sixteens and a Triple Fourteen
from the Dayton, Which Drops
the Excess of Hand Lettering.
special division to emphasize the subject
and has much greater weight than had
the argument been made a part of the
regular display. It is in such little points
that Mr. Gates ■wins over the average
advertiser. He knows the niceties be-
cause he has studied them.
Roosevelt De Luxe.
The De Luxe, of Hutchinson, Kansas, has
been using half pages lately to get at-
tractions over. And they are good half
pages, too. Here, for instance, is one
DeLaxeTheatrePresenls
"THE FIGHTING
ROOSEVELTS"
A Personally .'Vuthonitd Mo-ijon Figure Version of
the Life ^nd Works rA
THEODORE ROOSEVELT
11»9 Stronscai Fictioo ^» Truth."
Four DiTi Onh. CiaBieaQng KodiT. FcimrT IW - J^Sj?
A Half Page Display for the Roosevelt
Film.
for the Roosevelt picture with a poor
half tone, but a good layout. The strips
top and bottom carry vignettes -which
may be battle scenes or most anything.
They are by no means distinct, but they
look interesting, and that is all that was
intended. A set of three finely executed
sketches would have detracted from the
main advertisement. As it is, you look
at them and they seem to be all right,
though you do not know what the deuce
they are. so you go read the advertising
display instead, and that is what it was
intended you should do. We like the tone
of the announcement. It does not promise
too much, and it will not disappoint.
Here is another display from the De
Luxe Theatre, Hutchinson, Kansas. It is
only a two sixes, apparently a publicity
Tightffig Roosevelts|
HUMOR, PATHOS, IIFE AT ITS FULLEST
"The Strongest Ficthn is Truth" ^
KBBE IS A FI1.M ALL AMEIRICANS SHOULD SEB
■.IT- WILL iLUCE THBM BETTER AMERICAXS
DELUXE TriEATRE'
Today, TomoiTQW. Wednesday 5 Thursday— 4 Days
The biggest and best pic-
ture ever presented in Hutch-
inson. The first city la Kan-
sas to play- it.
Adm f salon— CHiidren 10ct
Adults, 25c. Plus War Tafx.
A Two Sixes from Hutchinson, Kans.
First National for "My Pour Years in
Germany," show nicely, much better than
the reverse stuff at the top. Reverse cuts
seem to be the besetting sin of the First
National, in spite of the fact that they
seldom show up well in newspaper work.
RuflE Staff.
Here is the way Ralph Ruffner put
over "Virtuous Wives." It is a classy
half page, and now that Ruff knows all
about New^ York from oysters to the
shimmy dance, he can talk passionately
about the evils of the big town. He could
A Ruffner Half Page.
tell a lot more than he does in this dis-
play, but probably he is afraid of getting
in bad with Mrs. Ruff, who did not ac-
company him on the trip and who has
been trying ever since to find out just
what he did. This is not like the average
Ruffner advertisement, but it is a good
one, though only the size saves the let-
tering of the star and title in the frame.
It may be artistic, but smaller than a
half page it would be poor work.
Language.
Nixon's Victoria, Baltimore, sings a Te-
Deum over "Hoop-la," starting off with
"In blessed relief from Battle, Murder and
Sudden Death, Hoop-la." Then a little
lower down in a single fifteen:
In blessed relief, we repeat, from
the battle, murder and sudden death
with which film patrons for a year
or more have been lugubriously,
morbidity, sadly, sobbingly enter-
tained— Shades of Webster's Una-
bridged, Roget's Thesaurius and
Trench on Words, "entertained!" —
Nixon's Victoria presents this week,
(or the first time in Baltimore, a
jovial, joyous, rollicking romance of
the sawdust ring, with its ever-young
682
THE MOVING PICTURE WORLD
May 3, 1919
charm of the clowns, the piebald
horse, tissue hoops, the flying trapeze,
the spangled vaulters, the tulleskirted
riding-lady — so like an animated
feather-duster — the gorgeous ring
master, the Rajah's favorite odalisque
in the elephant's howdah, the tang of
tan-bark, peanuts, pink lemonade —
"HOOP-LA!"
And then some soul-relieving and
heart-uplifting "Yips" for
MISS BIIJ:^IE RHODES
who appears in "Hoop-la" not as
Vampire-Lady (sine qua non of the
battle, murder and sudden death stuff),
nor as Deceived-Lady, nor Woman-
with-a-Past-Lady, but only as that
most entrancing bit of feminine — a
circus girl! For the man who never
lost his boyhood heart to one of them
has missed half the joy of living.
PERSONAL, NOTE — The Manager of
the Victoria oifers "Hoop-La" not only
as a relief to the public, but also as
a relief to himself. He believes that
the public, no less than the film-the-
atre, has had a surfeit of horrors and
atrocities, as ^vell as of baivdy sensu-
ality and salacity. Or, if not a sur-
feit, at least as much as is good for
them. In the case of the former, the
French Tiger Clemenceau may be
trusted to settle iTith the svrinish
Huns nho perpetrnted them, even
if some squashy, mushy or opportunis-
tic element at the Peace Conference
(ails In their obligation to humanity.
As for the pestiferous crews from
the slums of the theatrical world who
smut the screen with loudly-exploited
rabelaiseries, the natural, wholsome
reaction of the public taste will deal
with them in due season. And the
reaction will be hastened by just such
honest, amiable jollities as
"HOOP-LA!"
The "personal note" is set in bold face
to get a little color into the deep drop,
but most of it is eight point Roman. It's
a lot of language, but it will appeal to
many who are tired of war dramas, and
if the house does not have to follow too
closely with the stuff it complains of, it
is a good advertisement, but it is a bit
dangerous to put into words the thoughts
of a majority of the patrons until the
makers of film get through unloading
their war stuff. There is not enough real
drama in the market to give one house
a triple change a week, every week, and
some of the tour stuff must be run. This
jubilation will clean up for the circus
story, but it will possibly react with the
next war play. But we hope that some
of the powers that be read this advertise-
ment. It tells how a lot of people feel
about certain types of stories they are
forced to use.
Keep Fresh.
Don't let your "novelties" grow stale.
Paste a poster in the bottom of a barrel
and everyone will see it. Not one tn
ten will look a second time, so get some-
thing else for a repeat. Keep changing
and you'll keep the crowd with you.
Hook-ups.
Don't use a hook-up 5n!.v when the
press book tells you to. Be on the look-
out for opportunities to work in with
others. If you hear that the First Baptist
Church wants a new organ, or that the
Presbyterian Ladies Aid Society is out
for funds, let them sell tickets on per-
centage for you, even if they sell tickets
to the people who would come anyway.
The fact that you are working in with
those institutions will make you more
solid with your regular patrons and at
the same time you are bound to make
some new friends. If you can horn in
on some trade display, work for it. If,
for example, a certain well known borax
company is working your town on an
advertising stunt, book In a desert West-
ern and get the stills into the windows
along with the borax as being taken
"where the borax comes from." Then get
them to advertise your picture or at least
to distribute your literature along with
their own. Work every opening. Don't
wait until something is suggested to you.
McCormlck's.
S. Barret McCormick had all the chances
irl the world with Nazimova, and he
cleaned up with the striking pictures sup-
plied. Perhaps the best of his colored
advertisement is seen in a three nine-
teens. He took a three fulls, but used
the bottom space for a white display for
a musical attraction. The half tone does
not, of course, give any suggestion of
the beauty of this display. The colors
A Colored Three Eighteens Used by Mr.
McCormick in His Sunday
Advertising.
used were green, purple and orange. The
dominant color is purple and the window
panes are orange, shading into green save
where the shadow of the dancer falls.
A wash of color covers the lettering shown
in the text below the cut, and the
light thrown through the window. The
walls are purple witli a caravan of camels
in the arch above the window done in
Picture
Theatre
Advertising
By EPES WINTHROP SARGENT
Conductor of Advertising for Exhiblton In the
Moving Picture World
g
TEXT BOOK AND A HAND BOOK, a
compendium and a guide. It tells all
about advertising, about type and type-
setting, printing and paper, how to run
a house program, how to frame your
newspaper advertisements, how to
write form letters, posters or throw-
nways, how to make your house an
advertisement, how to get matinee
business, special schemes for hot
weather and rainy days. All practical
because it has helped others. It wlU
help you. By mail, postpaid, $2.00.
Order from nearest ofTice.
MOVING PICTURE WORLD
516 Fifth Ave., New York
Schiller Baildinf, Chiearo, III.
purple against an orange background.
The bust wrap is green tint with all
three colors blending in the loin cloth.
Evidently Mr. McCormick shares Mr.
Rowland's belief that Nazimova is the
star worth while, for he has taken extra
space and extra care. The second cut
shows a three fifteens and a three thir-
teens. Here the reverse cut serves to
throw the figure into display. For this
A Three Thirteens and Three Fifteens.
display Mr. McCormick seems to have
written two sets of copy, but he makes
his chief appeal with the "Which?" shown
in better detail in the third illustration,
a three sevens. This is the vital moment
A Three Sevens Used Later in the Run.
or the play and reads the best for ad-
vertising purposes. The campaign was
unusually well handled, and the best use
was made of the good cut material. But
Mr. McCormick uses the cuts merely as
attractors. He lets them convey their
suggestion and then builds up with plenty
of talk about the play in general and the
liroblem it presents.
Watch Your Show.
We heard a manager brag the other
day that he did not see one show in ten
that he ran on his screen. "I'm out get-
ting schemes for new campaigns," he an-
nounced. "I have no time for the show."
And yet if he knew his show, he would
find it easier to sell tickets. He is out
of touch with his house and with his
patrons. He must know what he is show-
ing and how it is accepted by the audi-
ences. See your bill through at least
once.
May 3, 1919
THE MOVING PICTURE WORLD
683
iaSfrHat«.r^ ~^
Projection Department
Conducted by F. H. RICHARDSON
Important Notice.
OWII^jG to the mass of matter awaiting
publication, it is impossible to reply
through the department in less than
two to three weelcs. In order to give
prompt service, those sending four cents,
stamps (less than actual cost), will re-
ceive carbon copy of the department reply,
by mail, without delay. Special replies
by mail on matters which cannot be
replied to in the department, one dollar.
Both the first and second sets of ques-
tions are now ready and printed in neat
booklet form, the second half being
seventy-six in number. Either booklet
may be had by remitting 25 cents, money
or stamps, to the editor, or both for 40
cents. Cannot use Canadian stamps. Every
live, progressive projectionist should get
a copy of these questions. You may be
surprised at the number you cannot
answer without a lot of study.
take notice, whether you want to or not.
Forgive us this little crow. We have suf-
fered much from the unbelievers and feel
justified in rubbing it in mildly.
For years we have been preaching to
you the divergence of the light ray be-
yond the aperture of the motion picture
yond aperture beam was 40x50 millimeters
and tlie foot candles 38.5 in center and
22.4 at edge. At 5 ins. the ray measured
65x57 mms., wiith 21.7 c. p. in center and
12 at outer edge. So we dunno after all.
But anyhow we are not dealing with the
Mazda in this article.
As to the arc lamp, our argument is
based on accepted practice in practical
The Diverging- Light Kay.
Well, gentleme' , here we are at last,
with the goods. For years some of you
have openly sneered at "Richardson's di-
vergent light ray, ' others have been just
plainly skeptical, still others too indiffer-
ent to bother with it at all, and it has
been only the loyal, progressive few who
have had faith sufficient to actually fol-
low our lead in the matter. This depart-
ment has for several years been telling,
mostly to deaf ears, of the huge impor-
tance of the matter. It has almost begged
unbelievers to give the matter attention.
It has failed even to interest the machine
manufacturers, who should have been at
least enterprising enough to investigate.
And now we are here with proof positive,
which is going to make you sit up and
Figure
projector, where the arc light is used as
a light source. As to Mazda lamp light
source we do not as yet care to make
any positive statement. We are inclined
to believe that this divergence does not
occur with that light source, although
the Westinghouse folks set a prismatic
condenser 6.5 ins. from the aperture and
got the following results: At 3 ins. be-
oPTicifL^^^rcMf;
r -'^/g/f?
TO fiPEffnffcw
^
1
X.
5"
7"
"g"5f/?/fS
7VRP£RTUR£ It'
3,
Figure A.
projection, which places the point of
greatest concentration of the condenser
beam a bit on the condenser side of th©
film. It is not our purpose to argue this
phase of the matter at this time, except
to say that the chief reasons for locating
the aperture at this point are found in
the resultant loss of light and ghosts on
the screen if the point of greatest concen-
tration be advanced appreciably beyond
the aperture. Beyond making this state-
ment we will let this phase of the mat-
ter rest, in so far as concerns this article,
because, regardless of whys and where-
fores every projectionist knows that it is
true.
And now let us get down to business.
The light measurements we shall here-
with present were made at the request of
this department by both the National
Lamp Works laboratories, Cleveland, Ohio,
and by the Westinghouse Lamp Works
laboratories, Bloomfield, New Jersey. The
results were, to all intents and purposes,
identical, which serves to prove that no
error has been made. We are using the
National data because it was the more
complete in the matter of fine subdivis-
ions of measurements; also the National
measurements were very carefully an-
alyzed for us by R. P. Burrows, of the
National Lamp Works Engineering De-
partment. My request was for measure-
ments a,cross the light beam on the pro-
jection lens side cf the aperture, at 3, 5
and 7 inches, respectively from the aper-
ture, with the condenser at 10 and 18
inches from the aperture.
It would manifestly be impractical to
use an arc crater as a source of light, be-
cause of the impossibility of maintaining
uniform brilliancy for a considerable
space of time. The light source decided
upon was; an opal glass illuminated by a
Mazda projection lamp. Over this glass
was placed a metal plate in which waa
an opening .5 of an inch in diameter.
This formed a light source which, for the
purpose, perfectly simulated the electric
684
THE MOVING PICTURE WORLD
Mav 3, 1919
I
arc crater. The tsnly difference was that
the lieht was vcrv much weaker. Its
.one
Areasti>A^<^P.C
oon
ii>^
dll.
diL
yei^ai nir^9 ze^ >ey
JPlL
Wl
Jl±
AJz.
ToXal
Lutnetti
■3A.
/•gr
zj!L
lAo
jr. ^3
ZTota/
X8
33 6
3^ fe
JL.^
mjxki
with submitted. You can thus see how
thoroughly the job was done.
In considering the charts it must be re-
membered that ths total lumens would be
Figure No. 1.
Exact Dimension and Shape of Light
Ray Three Inches from Aperture,
on Projection Lens Side, When
Condenser is 10 Inches from
the Aperture.
action was, however, precisely the same,
Insofar as has to do with the lens system
of a projector, as
the action of an
electric arc era-
ter. This light [
source was placed
in the same posi-
tion with relation
to the condenser
that the crater
would normally
occupy. The
whole lineup is
shown in Fig-
ure A.
In Figure B we
see the other side
of the screen, with
the photometer in place. The radial holes
in the screen are the holes through which
measurements were taken. They corre-
spond to the divisions in the charts here-
many times greater
light source, though
the percentages
would not be in the
slightest degree al-
tered. In other words
the difference in rela-
tive strength of il-
lumination as be-
tween the different
zones would be ex-
actly the same. If in
a given instance the
light flux in Zone 1
(center zone) were
ten times stronger,
the flux in all other
with
membered that they are actual, full size,
just exactly as they were made. For in-
stance, in figure 3 the ray is the shape of
the aperture opening and is 4% ins. wide
by 4 1/16 ins. high. Well, that was pre-
cisely the size of the ray at a point seven
inches from the aperture, on the projection
lens side, with the condenser 10 ins. from
the aperture, when the measurements
were taken. Do you get the idea? All
right, then, we will proceed to consider
Figure 1. Tou will observe that the ray
s, under this condition, 2 9/16 ins. wide
by 2% ins. high. Note well the con-
dition-— condenser 10 inches from aper-
ture, measurements taken 3 ins. from
aperture, on projection lens side. In the
center you will see a circle just % of an
inch in diameter. This is "Zone No. 1."
' Zone,
Areoj
AYe/^c
Lum^f^
%7otcJ
\ f
<J077
aco
'loo
3.^
Ji
oQi.
^.o
l.^o
J^.rf
3
IXI
M-^-
in
30' 0
^
J83
6'8S
l.xs
XI- 5^
\Re0)/tin
ina zofjg
c
/.9.6
X) 0
7 *^
Totcl
^91
1
zones would also be
ten times stronger.
In considering the
charts, it must be re-
Figure No. 2
Exact Shape and Size of Ray Five Inches from Aperture, on
Projection Lens Side, with Condenser 10 Inches from
Aperture.
Then comes another circle % of an inch
across, which is Zone No. 2, and then a
third circle % of an inch across. Zone No.
3, and so on up to seven zones in figure
3. All zones in all charts are of equal
width — % of an inch. Outside Zone No.
3, all charts, you will observe a solid
circle. This circle represents approxi-
mately that part of tlie various charts a
projection lens 2 ins. in diameter would
cover. You will observe that such a lens
would cover the first three zones, and
NO MORE. Keep that fact firmly fixed
in your minds. It is of huge importance.
Beside each chart you will observe a
tabulation of results. Study them. They
are very enlightening. Examine Figure 1.
You will see that the light flux in Zone
Zon«
Area
A^^M
Lumns
%Jira/
/
.9077
11. X
./3
^.3
SL
.06X
1^1
-»8
/f.f
3
J23
tIA
J'^
Hq
4
./a 3
8.4
rsi^
Ui
jr
2iS
s,^
117
IS.%^
re/no
'iff' "J 2
fffes
V
f.e
TiUi
s.es
Figure No. 3.
Exact Shape and Size of Ray Seven Inches from Aperture
denser 10 Inches from Aperture.
with Con-
1 is 43.7 foot candles, and in Zone 2 it
averages 31.4 You will also observe that
In Zone 4 (outside the field of a 2 inch
diameter lens), it only averages 6.2 foot
candles. "Huh," we think we hear some
of you say, "we can afford to lose that.
The" light is all In the center!" Not so!
Stop a moment and cast your gaze on the
percentages of total illumination In the
various zones. First zone, for all Ita
May 3, 1919
THE MOVING PICTURE WORLD
685
high c. p., has only .34 of a lumen, or
5.8% of the total light in the four zones.
Zone 2 has 1.95 lumens, or 33.6% of the
2one
/irea
Ak^.FC
Lvmens
% /" .•-<.7/
1 /
foor^
ay-3
.19
/^.8
2
,o6z
n.s
.Si,
i^ J^
3
.70
^o.o
r&taj
f.yr
/oe>.
_ light flux in Zone 1 is three times as
^./H strong as in Zone 5. the AREA of Zone
5 is .245 of a square foot, whereas that
of Zone 1 is only .0077 of a square foot,
so that there is many times more light In
Zone 5 than there is in Zone 1. The prob-
lem then is, how to pick up the light in
Zones 4 and 5. A 2.5-inch diameter lens
would admit all the light in Zone 4, but
none of that in Zone 5, and there are very
serious objections to such large diameter
essity for studying your lens system. The
pnjectionist cannot, of course, entirely
control light loss from the causes herein
set forth. The condenser position (dis-
tance from aperture) is fixed automat-
ically by the amporage, hence all that can
be done at present is to try to use a lens
x.g/>e
Figure No. 4.
Exact Size and Shape of Ray Three
Inches from Aperture When Con-
denser Is 18 Inches from Aperture.
total. Zone 3 has 2.14 lumens, or 36% of
the total and ZONE 4 HAS 1.40 LUMENS,
OR 24% OF THE TOTAL LIGHT CON-
TAINED IN ALL FOUR ZONES.
Beginning to wake up now, aren't you?
Twenty-four per cent, of your light gone
to waste (24 7c of your input wattage, in
other words) if a 2 inch diameter lens be
used under this condition. Begins to look
as though there was something in Rich-
ardson's diverging light ray dope, after
all, doesn't it? Well, let's hold hands and
wander on a bit further. Skipping Figure
2 we will examine Figure 3. Examining
its tabulated results we discover the fact
that with a two-inch-diameter projection
lens we would gather 41.4% of the total
light, and LOSE 58.6%. Of course the
condition shown in figure 3 is abnormal,
In that a condenser is never actually
brought quite so close to the aperture,
but in many instances you chaps who
have persistently refused to bother your
heads over such "bunk," are actually
ivastlng mighty nearly 50% of your
(rattage in the way here shon-n, and by,
in addition, refusal to use the lens charts
ire actually WASTING MORE THAN
SALE TOUR LIGHT, OR HALF YOUR
WATTAGE.
In the various charts you will note an-
>ther thing. Take Figure 3 for instance,
he total light flux is the same for all the
;harts where the condenser distance is ten
nches, viz.: 5.83, but you will notice that
ivhereas in Figure 1 this flux In Zone 1 Is
\Z.l foot candles, in Figure 3 it is only
7.2. proving that as the ray spreads the
ight flux spreads also, and in all por-
ions of the ray. And so we could go on
[rawing interesting deductions for pages,
)ut inasmuch as we are going into the
natter in much detail in a paper to be
•ead before the Society of Motion Picture
engineers, which paper will later be pub-
ished in this department and In their pub-
ished pi^oceedings, we will not go fur-
her. except to present Figures 4, 5 and 6
iriefly.
You will observe that the pulling back
if the condenser a distance of eight inches
las operated to reduce the ray from 2 9/16
: 2 3/16 inches to a trifle less than 1% x
7/16, so that a 2-inch-diameter projec-
ion lens now all but entirely covers the
ay. The light flux now is as follows:
lone 1 has 10.8%, Zone 2 has 49.2%, and
;one 3 has 40%. But one thing puzzles
IS, viz., the total lumens of light have
Topped to 1.75. Thi3 must, we think,
ave been due to failure to adjust the
ight source with relation to the lens for
he new condition. It would not effect
he percentages of light in the various
ones, or in anj' manner alter the in-
egrity of the results arrived at, but it
oes raise a question as to just what the
ause was.
And thus our case is absolutely proven,
nd you have again been shown the nec-
Projection Experience
MOTION PICTURE
HANDBOOK
For Muagen uii Operator*
By F. H. RICHABDBON
Tbe recognized (tandArd book oa the woilc of pro-
lection. Complete deecrlptloiu and InitmeUoni on
all leading mAChlnee uid projection eQUlpment.
There Isn't % proleotlaD room In the nnlvvne in
wtdch thlj cuefnU; compiled tocdi will not ure Iti
purctian prloe each month
Buy It Tcday
$4 til* Copy, pottvald
MOVING PICTURE WORLD
5(6 Fifth AveuM. New York City
Sohlliar Bnlldlni, CMoaao, III.
Wrioht & Caltender Bldg., Loe Angelw. Ctl.
To lave time, order from neareft office.
Ye ma,
Ayea
.0077
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lenses when using a very brilliant light
source.
By studying the various charts pre-
sented the whole thing will be clear to
Figure No. 5.
which will cover the ray. This is, how-
ever, a makeshift. The real solution Is
to be found in re-designing of projection
lenses so that lenses of all focal lengths
(E. F.) will have a fixed back focus,
which same must not exceed two or two
and a half Inches. There is nothing im-
possible in this. It has already been
done by Mr. Sabo. It can be done by all
lens manufacturers if they want to do it.
If they don't want to do it, then they
should be made to do It, because the In-
dustry has something to say about a
matter of so serious moment.
The whole secret of this seemingly
puzzling matter is found in the areas.
Take Figure 3 for example. While the
Zon&
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Figure No. 6.
Seven Inches from Aperture, with Con-
denser 18 Inches from Aperture.
you. If not, why one of the purposes of
this department is to answer questions.
Boylan Reel to Have Tryout.
In response to an inquiry as to what had
become of the Boylan Even Tension Reel,
which this department examined quite
some time ago and thought well of, but
which later dropped out of sight, we wrote
George R. Collins at his last known ad-
dress. He is now in Washington, and
says he is having a few hundred of the
reels made up. We shall be glad to see
this reel have a real tryout. It is one of
those things which look almost foolishly
simple, but which really seems to work.
Its vital parts consist of a wooden hub
with a round hole about, as nearly as I
can remember, two Inches in diameter. In
this hole is another wooden hub which
attaches to the takeup spindle in the
usual way. The outer hub, to which is
attached the reel sides and which carries
the film roll, rides on the inner hub. That
is all there is to it. The friction between
the two hubs provides the takeup pull,
which becomes, of course, slightly heavier
as the weight of the film winding on the
reel increases. We shall have this reel
thoroughly tested out as soon as possible.
We already have some evidence that It
really works, and works perfectly. If
final tests bear this out then this reel;
which should cost but little more than or-
dinary reels, will give a mild, steady take-
up pull without any possibility of damage
to film; also it will cheapen the projector
by making the present takeup tension al-
together unnecessary.
686
THE MOVING PICTURE WORLD
May 3, 1919
MUSIC CUE SHEETS FOR FILMS OF CURRENT RELEASE
Theme
1— At
2— T.
3— T.
4— D.
5— T.
6 — T.
7— T.
8— D.
9— T.
10— D.
11— D.
12— T.
13— T.
14— T.
1.-)— D.
16— D.
17— D.
18— D.
19— D.
20— D.
21— D.
22— T.
23— T.
24— D-
25— D.
26— D.
27— T.
28— D.
29— D.
30— T.
31— T.
\ 32— T.
\ 33— T.
\ 34— T.
35— T.
"What Am I Bid?"
Released by Universal Film Manufacturing Company.
Prepared by James C. Bradford.
— Underneath the Stars (Moderato). Vanderpool.
Screening. 1:30. Mignonette (Allegretto), Friml.
Big Bill. 1:15. Rockin' the Boat (Moderato — Fox Trot), Frey.
The Brat. 3:30. Al Fresco (Allegro), Herbert.
Auction Block. 2:00. Frivolous Patrol (Marcia), Albi.
No one. 1:15. The Brook (Allegro), Grieg.
Some of natives. 1:15. Tete a Tete (Allegro Commodo), DeKoven.
And so it came to pass. 2:00. Capricious Annette (Allegretto
Gracioso), Borch.
Father has fake fit. 1 :30.
The town's one fault. 2 :00.
Brat appears on the run. 1
Stranger pays for whiskey.
She knows what's in it. 1 :00.
As the weeks went by. 1 :30.
Dumm.
Back in the hills. 1 :3a
Brat and lamb. 1 :].").
Big Bill at bar. 2:30.
Rondo Capricioso, Mendelssohn.
Bob (Allegro — One Step), Kaplan.
15. Rondo Capricioso, Mendelssohn.
2 :30. Theme.
Intermezzo (Allegro), Arensky.
Springtime (Valse Intermezzo),
Mysterioso, Langey.
iCf.pricious Annette, Borch.
Chianti (Moderato — Fox Trot), Friml.
Stranger and brat in woods. 3 :30. Theme. .
Big Bill and Yranell at cabin. 2 :00. Hurry No. 26, Minot.
Close-up of Big Bill. 2 :45. Dramatic Tension, Borch.
Stranger at door. 1:30. Purloso No. 1 (Allegro), Langey.
Big Bill takes paper from coat. 1 :15. Song Without Words
(Andantino) (pp), Rebikow.
The father of the stranger. 1 :30. Fantastique (Tempo di
Valse), Ville.
Day and night. 2:00. Theme.
-Brat leaves cabin to kill lamb. 1:30. Funeral March (burlesque),
Lanciani.
Big Bill and confederates. Mysterioso No. 1 (Andante Mis-
terioso), Langey.
Lucy and lamb were not sacrificed. 2 :00. Capricious Annette
(Allegretto Grazioso), Borch.
When the next boat came in. 2:15. Intermezzo (Allegro),
Onivas.
Father opens door. 1:30. Canzonetta (Allegretto), Hollander.
Brat opens door. 2 :00. Capricious Annette, Borch.
So kind of you. 1 :15. Theme.
Why didn't you tell me. 1:30. Chanson Triste (Andante) (pp),
Tschaikowski.
He no dead. 2 :30. Hurry No. 2, Langey.
What am I bid. 2:00. Prelude (Andante), Damrosch.
What's the idea. 1 :30. Agitato No. 2, Langey.
What about the girl. 1 :45. Theme.
"Whitewashed Walls."
Released by Exhibitors Mutual.
Prepared by Joseph O'Sullivan.
Theme — La Paloma (Spanish Serenade), 'Vradier.
1 — At Screening. 2:15. Jovitta (Allegretto), Armand.
2 — T. His Excellency Governor Ramon. 2 :30. Toreador Song, "Carmen"
(Allegro Mod. Tempo di Marcia), Bizet.
3 — T. Justice in Altamura. 1:15. Prelude, "Carmen" (1st Suite)
(Dramatic Andante-Agitato), Bizet.
4- — T. Senorita Rosa, a Lucretia Borgia. 1 :00. Recuerdo de Alzaga
(Habanera- — Tango), Bachmann-Arnel.
5 — T. Sunrise at the Whitewashed Walls. :45. Dead March from
"Saul," Handel.
6 — T. While unconscious on the unseen. 2 :15. Theme.
7 — T. An awful oversight. 1 :15. Yankee Doodle (start pp cresc. and
accel. to ff).
§ — T. The celebration making up for. 1 :15. Hail ! Hail ! The Gang's
AH Here.
9 — T. Here's to Uncle Sam. :30. Red, White and Blue (March).
10— T. What! Work on the Fourth of July! 1:30. Over There (f).
11 — T. Dog of a Gringo! I'll — 3:45. Robespierre (Andante Agitato —
Allegro con Fuoco), Litolff.
12 — D. Mendez carried into room. 1 :15. Dramatic Andante No. 39,
Berge.
13 — D. Rosa dashes water on Mendez. 1 :15. Recuerdo de Alzaga
(Habanera — Tango), Bachmann-Arnel.
14— T. The cold, gray dawn of. 1 :45. Dead March from "Saul"
(starts with traps pp), Handel.
15— T. Hurry up and shoot. :30. Tacet.
1(3 — T. The Gringocs have escaped ! :15. (Tympany rolls).
17 — T. Just a moment, please. 3:00. Dramatic Tension No. 9, Andino.
18 — T. Between the devil and the deep. 1:15. Humoreske (accel. and
retard to action), Dvorak.
19 — T. While the wicked "vampire." 2 :30. Recuerdo de Alzaga
(Habanera — Tango), Bachmann-Arnel.
20 — D. Larry Working on scaffold. 1 :30. Theme.
21 — D. Funeral procession. :30. Funeral March, Chopin.
22— T. She wasn't bellering like that. 1:00. Theme.
23 — T. With all the comforts of home. 2:00. Humoreske (Allegretto
Scherzo), Tschaikowski.
24 — T. Both Senor Dinero and Senor Carcaro. 2 :00. Intermezzo,
"Carmen" (Andante quasi Allegretto), Bizet-Roberts.
25^Romero riding through village. :45. Toreador Song, Carmen"
(Tempo dl Marda).
26— T. In a week's time you have done. 1:45. Pulcinello (Humoristic
Intermezzo), Aletter.
27— T.
28— D.
29— D.
30— T.
31— T.
32— T.
33— T.
34— T.
35— T.
36— T.
37— T.
Making hay while the sun shines. :45. Theme.
Romero beating guard. :45. Hurry No. 1, Langey.
Close-up of Romero, Larry and Concha. 1 :30. Al Fresco (Inter-
mezzo-Rubato), Etienne.
Watchful waiting rewarded at last. 3 :30. Serenade Espagnole
(Allegretto), Bizet.
But the best laid plans. 1 :30.
sionato), Massenet.
Better send this Gringo.
Agitato), Binding.
It is the sentence of this
Agitato), Bizet.
The darkest hour. 1 :15.
Aragonaise, "Le Cid" (Appas-
2:00. Rustle of Spring (Dramatic
1:00. Prelude, "Carmen" (Andante
Misterioso No. 2 (Moderato), Minot.
Golden Youth (Valse Lento),
Misterioso Dramatico, No. 22,
Hurry No. 26, Minot.
Theme.
Moon Glow (Moderato Inter-
2:00. (Door-bell)- Capricious
3:30. (Telephone bell)— Birds
The Whitewashed Wall again. 1 :30. Traps only — Agitato No.
6, Kiefert.
I've brought ye what's left. 2 :30. Dramatic Tension No. 44
(Moderato Agitato), Borch.
If you will consent. 1:15. Theme (to end).
"A Yankee Princess."
Released by Vitagraph. «
Prepared by S. M. Berg,
for Patsy O'Reilly — Kathleen (Valse Lento), Berg.
At screening. 1 :45. Theme.
In them days in Ireland. 6:30. The Emerald Isle (Selection of
Irish Airs), Langey.
Shamrock. 4:00. Danse Fantastique (Allegretto), Reynard.
Why, bow-de-do, Lord. 3 :15. Comedy Allegro, Berg.
Sure now, McCarty. 1 :30. Theme.
So in due time Patsy. 2:45. Canterbury Bells (from Boutonniere
Suite) (Capricious Allegro), Tonning.
Princess, then where's? 3:15.
Rosey.
The sacred secret session. 0 :45.
Borch.
I have come to join your. 1 :15.
Did I hurt you? 3:00. Gavotte Piquante, Pierson.
The O'Reillys learn of. 2 :30. Scherzetto (from Symphonette
Suite), Berg.
At the Allied Bazaar in. 2:30. A La Mode (Popular One-Step),
Rosey.
When vacation time at last arrives. 3:30. (Goose quacking.)
Romance D'Amour (Andante), Schonfield.
Let the Lord wait. 1:45. Mysterious Nights (Valse), Berg.
In the new ancestral halls. 2:45. Sparklets (Allegro Moderato),
Miles.
Lord Percy feels strangely. 2 :15.
The Windbourne heirlooms. 3 ;00.
mezzo), Barth.
What size taste will you have?
Annette, Borch.
Mr. Larry Burke. 2 :10. Theme.
Are you the Lord Windbourne.
and Butterflies), Vely.
Every afternoon now. 3 :15. Theme.
When auto approaches. 3:30. (Auto effects) — Camelia (from
Boutonniere Suite) (Allegro Cantabile), Tonning.
Some days we just can't. 1 :30. Theme.
It you break your engagement. 3 :30. Dramatic Suspense,
Kinkier.
When Lady Windbourne leaves. Theme (to end).
"The Island of Intrigue.','
Released by Metro Pictures Corporation.
Prepared by S. M. Berg."
Theme for .MaidM — ("ajiricious Annette (Moderato Caprice), Borch.
1 — At screening. 3 :15. Theme.
2 — T. So on Friday (auto effects). 2:45. Scherzetto (From Sym-
phonette Suite), Berge.
.3 — T. Pier No. 9. 1:15. Vivo Finale (From Symphonette Suite), Berge.
4— T. This is my son, Alaric. 2 :(X). Theme.
5 — T. When the real Mrs. Julia Smith (telephone bell). 3:30. Hurry
No. 26, Minot
0 — T. By noon the following day (water effects). 3:15. Butterflies
(Characteristic Caprice), Johnson.
7 — T. Do you wish anything else. 3:00. Summer Showers (Inter-
mezzo Moderato), Logan.
8 — T. He's right, we can't let. 2:15. Starlight (Melodious Serenade),
Johnson.
9— D. When Maida smells cooking. 3:30. Theme.
10 — D. When Maida loaves Gilbert. :15. Babillage (Intermezzo Alle-
gretto), Castillo.
11 — D. Clock face, 11:28. :45. Heavy Foreboding Mysterioso (No.
16, A. B. C. Dramatic Series).
12— D. When sailor enters (shot). 1 :30. Light Allegro Agitato (No.
16, A. B. C. Dramatic Series).
13 — T. I told you not to fool. 2:45. Pathetic Romance (No. 16, A. B.
C. Dramatic Series).
14 — T. The succeeding days were filled. 4 :45. Theme.
15 — T. Friday, I have a strong. 4:15. Dramatic Tension No. 36,
Andino.
16 — T. So now dearie write your. 2 :15. Agitato No. 49, Shepherd.
17 — T. I'm going to frighten Waring (wireless effects). 2:45. Light
Dramatic Agitato (No. 14, Photo-Play edition).
Theme
1—
2— T.
3— T.
4— T.
5— T.
6— T
7— T.
8— T.
9— T.
10— T.
11— T.
12— T.
13— T.
14— T.
15— T.
16— T.
17— T.
18— T.
19— T.
20— T.
21— T.
22— D.
23— T.
2-1— T.
25— D.
May 3, 1919
THE MOVING PICTURE WORLD
687
18 — T. In the stillness of the night. 2 :45. Misterloso Agitato No.
66, Smith.
19 — D. When dog joins Maida. 2:45. Rondo (Excerpts from Beethoven
Sonata Pathetique), Berge.
20 — D. When Maids and Gilbert reach boat (motor-boat effects). 4:00.
Half-Reel Hurry, Levy.
21 — D. When crooks are seized. 3:00. Theme (to end).
"The Quickening Flame."
Released by World Film Corporation.
Prepared by S. M. Berg,
for John Steele — Dramatic Reproach (Andantino Expressive),
Berge.
At screening. 2 :00. Theme.
John Steele, an American. 2:15. Canterbury Bells (from
Eoutenniere Suite) (Capricious Allegretto) Tonning.
When Yoshida enters dressing room. :4o. Furioso No. 11.
Kiefert.
You boys take him. 3:00. Babillage (Intermezzo Allegretto),
Castillo.
A week later. 1 :30. Theme.
I've hired him. 1 :45. Graciousness (Characteristic Inter-
mezzo), Smith.
In a London suburb. 1 :30. Heavy Descriptive Agitato (No. 4,
Luz Photo-Play edition).
I just heard the postman. 1 :15. Theme.
The following night an unexpected. 1 :00. Hunkatin (Half-
Tone One-Step) (piano only). Levy.
When John enters. :45. Allegro Agitato No. 8, Andino.
In the gray hours of the morning. 1 :45. Dramatic Tension,
Levy.
Six months later Steele (auto effects). 3:00. Bleeding Hearts
Andante Expressivo), Levy.
That night. 4 :00. Theme.
Next morning. 1 :45. Andante Pathetique No. 23, Borch.
Hester, do you know. :15. Theme.
So they were married. 3 :00. Dramatic Theme, Pement.
And so on a busy summer day (auto effects). 3:45. Dramatic
Tension No. 36. Andino.
We prefer living off. Heavy Romantic or Pathetic Descriptive
(No. 14, A. B. C. Dramatic Series).
Next morning. 4:1.5. Pleading Romantic or Pathetic (No. 14,
A. B. C. Dramatic Series).
When John enters. 2 :15. Dramatic Tension No. 9, Andino.
When Jap watches Harlon. 1 :30. Gruesome Misterioso No. 31,
Borch.
When scene fades to Hester. 1 :30. Andante Pathetique No. 10,
Berge.
Maizie torn between her. 3 :30. Theme.
When Maizie returns home. 1:45. Grave-Allegro Molto (Ex-
cerpts from Beethoven Sonata Pathetique), Berge.
You will find him at Crowley. 2:00. Dramatic Agitato No. 38,
Minot.
When John answers phone. 3 :00. Dramatic Tension No. 67,
Shepherd.
Now, I'm going to bring that (door bell). 2:00. Agitato
Hurry (No. 13, A. B. C. Dramatic Series).
Listen, just a moment. 1:30. Plaintive (No. 13, A. B. C.
Dramatic Series).
He was always a crook (shot). 2:30. Agitato Allegro (No. 13
A. B. C. Dramatic Series).
When Harlon meets death. 1:30. Theme (to end).
Theme
1—
2— T.
3— D.
4— T.
5— T.
6— T.
7— T.
8— T.
9— T.
10— D.
11— T.
12— T.
13— T.
14— T.
15— T.
16— T.
17— T.
18— T.
19— T.
20— D.
21— D.
22— D.
23— T.
24— D.
25— T.
26— D.
27— T.
28— T.
29— T.
30— D.
Theme
1—
2— T.
3— T.
4— T.
5— D.
6— T.
7— T.
8— T.
9— T.
10— T.
11— T.
12— T.
13— T.
14— T.
15— T.
16— T.
17— T.
"Two Women."
Released by Vitagraph.
Prepared by S. M. Berg,
for John Leighton and Enid Arden — Mountain Song (Andantino)
Borch.
At screening. 2 :00. Sunrise on the Mountain (from Mountain
Music Suite), Borch.
Enid Arden, child (dog barking). 1:30. Mountaineer's Dance
(from Mountain Music Suite), Borch.
Not time nor circumstance (telephone bell>. 3:00. Starlight
(Melodious Serenade), Johnson.
Kindred spirits, but where? :15 (flash only). Popular Fox Trot.
As scene fades. 2 :00. Theme.
Extra-Dry Willie, quickly (telephone bell). 4:00. Wild Roses
(Valse Brilliante), Johnson.
It is into another world. 2:30. Pastoral (Characteristic Idyl),
Kiefert.
To John Leighton in the presence. 2:30. Butterflies (Character-
istic Caprice), Johnson.
Oh, I guess you're the young. 3 :15. Theme.
The reading hour on the following. 2:45. Pizzicato (Petite
Ballet), Berg.
But the young granite expert. 1:15. Summer Showers (Alle-
gretto Moderate ), Logan.
Joe Binnett is a man (shot). 2:00. Dramatic Narrative, Pement.
So you will make me. 2 :00. Dramatic Tension, Levy.
That morning marked the. 2 :00. Theme.
While Emily Leighton (auto effects). 1:15. Sinfulness (Ap-
passionato), Borch.
A familiar honk. 1 :45. Andante Appassionato, Castillo.
Why, hello, Leighton (china crash). 1 :15. Agitato Appassion-
ato, Borch.
18 — T. Extra-Dry Willie. 1:45. Romance D'Amour (Andante), Schon-
feld.
19 — T. And blooms the lusty spring. 1 :45. Pizzicato, Berg.
20 — T. While three thousand miles. 1:00. Flirtation (Allegretto),
Cross.
21 — T. When Love his arrow. 2 :45. Theme.
22 — T. Across the Sea. 1:30. Silent Sorrows (Andante Pathetique),
Borch.
2;-! — D. When Mrs. Leighton follows Griggs (shot). 1:30. Turbulence
(Agitato). Borch.
24 — With no one to take care. :30. Constance (Moderate), Golden.
25 — T. Happiness resigns again. 2 :00. Theme.
26 — T. The mistakes of youth. 2:30. At Twilight (Moderate), Golden.
27 — T. In the Arden cabin Enid. 1 :30. Dramatic Recitative, Levy.
28 — D. When Enid enters. 2 :0O. Tragic Theme, Vely.
29 — T. Emily goes to the train. 1 :00. Perpetual Motion (Allegro
Agitato), Borch.
30 — T. But as Emily Leighton (train effects). 1:00. Furioso No. 11,
Kiefert.
31 — T. When the sombre news. 1 :30. Theme (to end)
"The Stronger Vow."
Released by Goldwyn Pictures Corporation.
Prepared by M. Winkler.
Theme — Dramatic Reproach (Andante Expressivo), Berge.
1 — At screening. 1:15. Manzano (Spanish Intermezzo), Brooks.
2 — T. Fairy Princess, your taken. 5:05. Moraima (Spanish Caprice),
Espinosa.
3 — T. Adois, fairest one. 4:10. Alborada (Caprice Espagnola), An-
dino.
4 — T. Senora de Cordova. :30. (Continue pp.)
.5 — T. The call ol the public square. 2:30. La Perle de Madridi
(Spanish Valse), Lamotte.
G — -T. See Chiquita, a clear white. 1 :.30. Gruesome Misterioso No. 31,
Borch.
7 — T. I bring sad news. 3:10. La Feria (Spanish Suite), Lacome.
W — T. The last cabalero. 2:30. Dramatic Tension, Levy.
9 — T. Six months later. :40. Theme.
10 — T. The strange dual existence 2 :45. Mysterious Nights (Valse
Dramatique), Berg.
11 — T. His other self. 2 :20. Sinister Theme, Vely.
12 — T. You must marry me. 2 :20. Dramatic Suspense, Winkler
13— T. May I tell you what? 2:30. Theme.
14 — T. His betrothal gift. :25. (Continue pp.)
1.5 — T. Once more, Pedro. :35. (Continue lively.)
16 — T. Two happy hearts. 2:45. Clematis (from Boutonniere Suite)
(Moderate Poco Agitato), Tonning.
17 — T. Toasting the future. :55. Organ improvising to action (Wed-
ding ceremony).
18 — T. Some other time, Pedro. 1:30. Valse Moderne (Lento), Rosey.
19— T. Why did you leave us? 4:05. Theme.
2<l — T. Higher up under. 1:45. Prelude (Dramatic), Rachmaninoff.
21 — T. Her sanctuary. 2:15. Tragic Theme, Vely.
22— T. Let him come in. 3 :10. Myterioso No. 29, Andino.
23 — T. The bait. 1:15. Perpetual Motion (Allegro Agitato), Borch.
24 — T. The blood is stronger. 3:10. Erl King (Heavy Dramatic),
Schubert.
25 — S. The police arrive. :.50. Theme.
26 — T. Again the Easter Carnival. 1 :30. Half-Reel Furioso, Levy
(watch shot).
27 — Manzano (Spanish Intermezzo), Brooks. 1:10. (Until end.)
"As a Man Thinks."
Released by W. W. Hodkinson Corporation.
Arranged by George W. Beynon.
! — Dialogue (Andante) — Meyer-Helmund.
At screening. 3:30. Aubade Printaniers (Allegretto), Lacombe.
Clayton's Paris apartment. 1 :(l(). Theme.
A vision of the past. 1 :.30. Tendresse (Andante), Rente.
Burrel. 4:00. La Boheme (Overture), Puccini.
The night of Four Arts ball. 1 :30. Theme.
Here gay Bohemia. 1:00. (Continue "La Boheme.")
The Satyr and the Shepherdess. :30. Apache Dance, Offen-
bach.
Kuropa and the Bull. 1:30. La Colombe (Allegretto), Gounod.
Morning begins. 1:30. Remembrance (Andante), Berkedal-
Barford.
Following the return. 3:15. Serenade (Andantino), Backer-
Grondahl.
His birthday. 2:30. Love in Arcady (Allegretto), Wood.
Why I met this woman. 2:00. Reverie (Lento), Drumm.
Exiled . 1:30. Love Song (Andante), Langgard.
Elinor hurt by. 2 :.30. Aida (Andante movement), Verdi.
Judge Hoover. 2:15. Au Matin (Andantino), Godard.
De Lota and Mrs. Clayton enter. 2 :00. Dramatic Tension,
Borch.
Your hatred is rather. 2 :15. Agitato No. 1, Langey.
The boy is not well. 1:45. Reverie (Dramatic), Rissland.
In Selig's home. 4:00. Nocture (Andante). Karganoff.
Now that you are not. 1:00. A Little Song (Moderate), Erdody.
A patient for you. 2 :00. Where Have You Been Hiding All
These Years, Jerome.
Can't you see, father? 1 :.30. April Moods (Allegretto). Bngene.
The poisonous belief. 1:30. Kol Nedrei (Jewish Songs), Bruch.
I want my daddy. 2:00. How's You Like to Be My Daddy?
Snyder.
I was talking to my daddy. 2 :1.5. Dramatic Finale, Smith.
Husband on sidewalk. 1:45. Theme (to end).
Theme
1—
2— T.
3— T.
4 — T.
.5— T.
fi— T.
7— T.
S X.
9— T.
10— T.
11— T.
12 — T.
13— T.
14— T.
1.5— T.
16— D.
17— T.
18— T.
19— T
20— T.
21— T.
22 ^Y
23— T.'
24— T.
2.5 T.
26— D.
o68
THE MOVING PICTURE WORLD
May 3, 1919
lUiiiL
fj
iiiiiu^^
Li
N
f
ive i>ews trom iLverywnere
E
BALTIMORE HOUSES WILL CONSOLIDATE
The Bridge and Edmonson Theatres Are To
Be Rebuilt at an Expenditure of ?25,000
LANS are now being prepared by
Parcliitects for the consolidation of
the Bridge and Edmondson theatres,
located at Edmondson avenue and Pulaski
streets, which are opt-rated by the Ed-
mondson Amusement Company, of which
Louis Schlichter is the president. Mr.
Schlichter is also president of the Exhib-
itors' League, of Maryland. According to
the plans, the two theatres will be en-
tirely rebuilt, and will have a seating
capacity of 1,400. The approximate cost,
according to Mr. Schlichter, will be about
$25,000. An orchestra and an organ will
be installed. The projection arrange-
ments will be the best that can be in-
stalled, as F. H. Richardson, Projection
Editor of the Moving Picture World, was
consulted.
Picture Garden Gives Anotlier Benefit.
A third benefit for soldiers and sailors
was held at the Picture Garden Theatre,
31 West Lexington street, through the
courtesy of Joseph and Harry Blechman,
proprietors, on Sunday night, April 13.
The affair was held under the auspices of
Perseverance Lodge, No. 26, Independent
Order of Odd Fellows. Music and pic-
tures were furnished for the occasion by
the management. A collecting amounting
to $57 was taken up.
Maas Is VitiiKrrapli's Assistant Manager.
Louis O. Maas. who for the past several
weeks has lepresented the Vitagraph
Company in Baltimore, has been appointed
assistant branch manager of the Wash-
ington office.
Out-of-Town Building Operations.
Plans have been drawn up by J. B.
Collins, for Rose and Seigal, of Alex-
andria, Va., for a one-story moving pic-
ture theatre whicli will cost approxi-
mately $15,000. The structure will meas-
ure 40 by 120 feet.
The Mnsnnic Opera Hi)\ikc. at Hinton,
W. Va., which was recently damaged by
fire, is to be rebuilt. U. S. Ellis is the
manager.
Hartlove Puts Over Advertising Stunt.
A unique method of advertising his
show was used by J. J. iiartlove, manager
of the Crescent Theatre, 1110 South
Charles street, on Thursday, April 17. He
tied up a red glove in a package and
dropped it in the vicinity of his theatre,
and then advertised in the Baltimore
News and American photoplay sections
and the Sun "Lost and Found column"
that he would give the finder a reward
if presented at the box office.
Katlierine Kavanaugli Returns Home.
Katherine Kavanaugh, who for some
time past has been on the writing staff
of the Metro Pictures Corporation in
New York, has now returned to her home
in Baltimore and will devote her time to
free-lance writing. She has opened a
studio at 519 North Charles street.
F. C. Schanl>erger Loses His Brother.
John Gary Schanberger, brother of
Frederick C. Schanberger, manager of the
Maryland Theatre, died at his home in
Baltimore on Tuesday, April 8', from pneu-
monia.
Tyler Is TSirw a Projectionist.
William Tyler, manager of Lubin's The-
atre, 404-6 East Baltimore street, has
graduated from the Exhibitors Operators'
School and has been granted his license
by the State Board of Moving Picture
Machine Operators' Examiners of Mary-
land.
The Fairyland in Xew Hands.
The Fairyland Theatre, 624 North Ches-
ter street, has now been taken over by
W. D. Lusby, a newcomer among the film
men of Baltimore, and the playhouse has
been renovated. Julius Goodman, man-
ager of the Ideal Theatre, in Hampdei\.
is booking the pictures for the Fairyland
for Mr. Lusby.
.\ugusta Opera House Reopens.
The Augusta Opera House reopened on
Monday, April 21, under the management
of William B. Williamson. The opening
production will be "Tarzan of the Apes."
Personal Items.
Jacques Tyrol, representative of the
Tyrad Pictures, Inc., handling the play,
"And the Children Pay," visited Baltimore
recently.
Alfred Hamburg, personal representa-
tive of D. W. Griffith, was in Baltimore
recently.
Maine News Notes
Rockland Theatres Incorporate.
THE Rutland Theatres, Inc., of Rock-
land, has filed articles of incorpora-
tion with the secretary of state at
Augusta, with $200,000 capital stock, all
common, and nothing paid in. The par
value is $50, and three shares have been
subscribed. Officers are as follows: .Carrie
L. Fields, Rockland, president and treas-
urer; E. B. McAllister, clerk, Rockland;
directors, Carrie L. Fields, E. B. McAllister
and Albert C. Parkard, all of Rockland,
and Goldie M. Young, of Thomaston. The
company will carry on a general amuse-
ment business.
Bangor Opera House Association.
The Bangor Opera House Association
has been incorporated for the purpose of
building a new opera house on Main street,
the site of the old opera house, which was
destroyed by fire in January, 1914. The
project was given an impetus by the ac-
tion of the late J. P. Bass, who sold the
site to the new corporation in return for
200 shares of stock. A. S. Black, who con-
trols a string of moving picture theatres
in Maine will, it is understood, take a
lease of the new house. Shares are now
being offered to the people of Bangor and
eastern Maine.
Verily the "V" stands for Victory — and
bills must be paid.
"Help! Help! Police" Is the Wrong Title Altogethe r. George Walsh Doesn't Need Any Help at All.
Til.' Ml.ove scenes happen in rapid sequence in the Fox picture. We'll draw the curtain before George Walsh
hurts that poor chap.
May 3, 1919
THE MOVING PKIURB: WORLD
689
MOE GLANZ STEPS UP ONE MORE RUNG
Former Salesman of Select's Pittsburg Office
Is Now Assistant Manager Under L. F. Levison
1 he Borish, Bookish One
Isn't at all magnetic in "Marrying Molly,"
a Christie farce with Bobby Vernon
and Dorothy DeVore.
Philadelphia News Letter
Dunlap TakeN Over Criterion.
JOHN P. DUNLAP, JR., has taken over
the Criterion Theatre, at 1032 North
Fourth street, which has been used
as a storehouse during the past three
years. The theatre has been completely
overhauled and repainted and entire new
equipment and chairs have been installed.
The house will open in a few days, ready
for business, as "The Dunlap." and John
J. Hanly will be the assistant manager.
Buns Managres Kaston Strand.
C. D. Buss, who has just been mustered
out of the service, has returned to Easton,
and will take over the management of
the Strand Theatre, starting May 1. Mr.
Buss opened up with the Third Street
Theatre six years ago and has also been
with the Arrow Film Company, New York.
While in Philadelphia recently he con-
tracted for the Triangle Olive Thomas
and Taylor Holmes Specials.
O'Keefe Improves .Vtlantic City House.
Edward J. O'Keefe, the progressive
manager of several theatres in Atlantic
City, has takexi over the Criterion, one
of the most popular houses on the Board-
walk. The entire house has been re-
modeled and redecorated and a handsome
new front has been built. A unit or-
chestral organ has been installed, also
1,700 new upholstered seats. The policy
of the house will be year-round program
similar to the Cort and City Square the-
atres.
Court Decides Against Censors,
Granting the petition of fhe Goldwyn
Film Corporation, the Supreme Court has
ordered argument on the appeal which
the Board of Censors took frx)m the deci-
sion of the Court of Common Pleas, allow-
ing public presentation of the film. "The
Brand." The Board of Censors con-
demned the film, which shows a drama of
Alaska life by Rex Beach. The Court
below decided that the Board acted arbi-
trarily and abused the power vested in
them by condemning the film because of
the theme of the story.
Powell and Glenn Kntertain Invalids.
C. J. Powell and P. Glenn secured sev-
eral films from the Triangle and others
tn order to give a motion picture show
at the Sunnyrest Sanitorium, Ancora, N.
J., on Sunday, April 6. Hundreds of pa-
tients suffering from the last stages of
tuberculosis were made happy through
MOE GLANZ, salesman for the Select
Pictures Corporation ivorking out
of the Pittsburgh oflfice, has been pro-
moted to the position of assistant to
Manager Levison.
Mr. Glanz has earned his promotion
through untiring efforts in co-operating
with the various exhibitors in this terri-
tory, and like'wise in securing excellent
results for the office he is associated with.
He has been associated with the present
manager, L. F. Levison, for some time
past, having been in his employ with the
Pathe Exchanges, Inc., until such time as
Mr. Levison took charge of the local office
of the Select Pictures Corporation, where
Mr. Glanz joined the sales force some
two or three weeks later.
.V Splendid Theatre for Coraopolis.
William R. Wheat, Jr., exhibitor of
Sewickley, has purchased a site in Fifth
avenue, Coraopolis, on w^hich he will erect
a photoplay house with a seating capacity
of 1,000, to cost in the neighborhood of
$75,000. Architects are now preparing the
plans, and work on the structure will be
commenced shortly. The decorations,
lighting effects and ventilation system will
be of the very latest types.
AVork Commences on Nctv Film Building.
Work commenced Tuesday, April 15. on
the remodeling of the new film building
at 1018 Forbes street, Pittsburgh. It is
believed that the work cannot be com-
pleted in time for occupancy by the time
originally designated — May 1. In case
the work Is not completed by that time
tlie future occupants of the building will
defer the moving date, permission having
been granted to do so by the city officials.
Paramount has leased the building, and
will sub-let to the Metro, Universal and
Pathe exchanges.
>\estniinster College Installs Powrers'.
Westminster College, the United Presby-
terian seat of learning at New Wilming-
ton, Pa., has made important improve-
ments in its moving picture equipment,
which is a fixed feature of its curriculum.
The old Edison machine, which has served
for many years, has been replaced by a
Powers' 6-B Cameragraph.
Sliter Gives Loyalty Dinner.
Manager Sliter, of the Pittsburgh Ex-
hibitors' Mutual office, tendered a loyalty
dinner to the employes 9f his organiza-
tion on the Roof Garden of the Chatham
Hotel on Tuesday evening, April 15.
Mr. Sliter made a few remarks, talked
on loyalty, efficiency and a few of his
experiences as roadman, manager, and his
travels through Mexico.
Wurlitzer Leases Xew Q.uarters.
The W'urlitzer Company, heretofore
located in the Century Building, Seventh
avenue, has leased the four-story building
at 615 Liberty avenue, Pittsburgh, and is
now completely remodeling the same.
Freight and passenger elevators are be-
ing installed, and Qther improvements are
being made. The company will handle a
full line of the Wurlitzer instruments.
Two Adflitions to Exhibitors Mutual.
Manager Sliter, of the Pittsburgh Ex-
hibitors' Mutual, announces the engage-
the kindness of the above men vi'ho gave
their personal time and attention to the
details of the showing'.
Green Represents Triangle.
Joseph J. Green, for many years an
exhibitor, showman, state rights buyer
and actor is now representing the Tri-
angle Distributing Corporation on the
road.
ment of Ralph T. Meyers and Theodore
Bronstetter for the sales organization.
Both Mr. Bronstetter and Mr. Meyers were
formerly sales representatives for the
Goldwyn Distributing Corporation work-
ing out of the Pittsburgh branch.
Two Removes for Bonistall.
F. C. Bonistall, manager of the Pitts-
burgh Famous Players office, has pur-
chased a fine home in the Knoxville sec-
tion. He will have two "movings" on
his hands about the first of May — the
office and his residence.
Holzman Buys Handel.
Harry Handel, of the Handel Theatre,
North Side, Pittsburgh, has disposed of
that house on April 10 to Samuel Holtz-
man, a newcomer in the business.
Handel is now on the lookout for a
larger house.
Sam SivitK Returns from Coast.
Sam Sivitz, former publicity manager
for the Rowland & Clark theatres, re-
turned from California recently. Sammy
was doing publicity work for the Metro
on the Coast.
Business Notes and Personal Items.
J. B. Clark, director in the First Na-
tional Exhibitors' Circuit, and Joseph S.
Skirboll, manager of the Pittsburgh
branch of the organization, were in New
York attending the annual meeting of the
circuit April 21 and 22.
"The Grain of Dust," controlled by the
Craft Exchange, Pittsburgh, was the
Easter Week attraction at the Minerva
Theatre, Fifth avenue. The East Liberty
Cameraphone also played it three days the
same week.
William F. Eckbert, Jr., heretofore man-
ager of the Temple Theatre, Lewistown,
Pa., has purchased the interest of his
partner, Ike Berney, in the house, and is
now sole owner and manager of the place.
H. W. Hilewick, of the Duchess Theatre,
Delmont, Pa., has been doing some re-
modeling lately. While he was making
improvements he installed new Powers'
6-B machines.
E. M. Steuve, city salesman for the
Pittsburgh Paramount office, was called
to Cleveland Monday, April 14, by the
death of his mother.
Matthew Teplitz, of the Penn Film Ser-
vice, Pittsburgh, has returned to Pitts-
burgh from New York, where he spent
several days buying new films.
Isaac Guckenheimer, of the Downtown
Cameraphone Theatre, Pittsburgh, has re-
turned to the city after a two weeks' busi-
ness trip in New York.
C. M. Johnson, of the Opera House,
Bolliver, Pa., reports that he has broken
all records with the Houdini serial.
H. Oxley, of the Grand Theatre, Brad-
ford, Pa., has returned home from a trip
to New York.
Sam Wheeler is now working the Pitts-
burgh trade for the Craft Exchange.
Newspaper Page for "Topics of the Day."
Following the announcement that be-
ginning May 4 Pathe Exchange, Inc., will
release weekly "Topics of the Day," se-
lected from the press of the world by the
Literary Digest, and produced by Timely
Film Production Company, the Funk &
Wagnalls Company come forward with
another imposing detail in their national
campaign of publicity. A daily newspaper
is being planned which will appear in the
most important of the 4,000 newspapers
to be utilized to carry the heading, "Two
Million Twinkling Eyes." It will exploit
the periodical and at the same time set
forward the screen series as a most Im'
portant feature.
690
THE MOVING PICTURE WORLD
May 3, 1919
WHOZIT ENJOYS PERSONAL APPEARANCES
The Canine Star of Robert C. Bruce's Scenic
Malves His Bow Wow to San Francisco Audiences
THE personal appearance of film stars
at San Francisco theatres has become
quite the thing of late, but it has
remained for Jack Partington, manager of
the Imperial, to pull a most unique stunt
along this line. He recently booked
"Wanderer and Whozit," a late Robert C.
Bruce scenic, and arranged for the ap-
pearance of Whozit on the stage. Wan-
derer is the Great Dane that has appeared
in many Robert C. Bruce scenics, but
Whozit is a dark horse among film stars
in the shape of a champion wire hair fox
terrier from the kennels of Irving C.
Ackerman, of San Francisco, and the
property of Marion H. Kohn, head of the
Consolidated Film Corporation. The stage
set arranged by Manager Partington fol-
lowed in detail the last scene in the pic-
ture, the screen view fading into the
stage set showing the beloved Whozit. in
flesh, blood and whiskers.
Spring; Drive On.
E. O. Child, generalissimo of the Pathe
staff stationed at San Francisco, has
launched a spring drive, leading his
forces into the fray in his armored Max-
well sedan. He has made careful plans
for a three weeks' campaign in this ter-
ritory and expects to take all objectives
within this time. A large supply of
laughing gas has been taken along, and
it is expected that the chief work of the
lieutenants who follow him will be to
point out the dotted lines and garner
the signatures. This will be his first
extensive trip through the territory since
becoming connected with Pathe.
Sign Man Slipped a Cos.
That Dr. Carlos de Mandil, director of
the Tivoli Theatre orchestra, is a lion
among San Francisco music lovers is not
doubted, and he himself suggests that his
policy of boycotting the barbers may give
him the aspect of the king of beasts, but
just where the management of the house
gets the idea that Uda Waldrop, the
organist, resembles a mouse, is not per-
fectly clear. However, there must be a
reason, since the great electric sign in
front of the theatre blazoned forth the
information for a full week in the follow-
ing words:
Dr. Carlos De Mandil
Uda Waldrop
"The Lion and the Mouse"
Meyer J. Cohen Makes New Afflllatlon.
Meyer J. Cohen, formerly San Francisco
manager for George Kleine, but more re-
cently with Sol Ij. I^esKer as special am-
bassador on the "Mickey" campaign, has
been made general publicity manager of
the Kinema Theatre Circuit, which has
houses at Oakland, Fresno and Los An-
geles. He will make his headquarters at
the Franklin Theatre, Oakland, which
has been taken over by this circuit and
which was reopened with a return
engagement of "Mickey." Mr. Cohen
planned to join a new packing corpora-
tion at Sacramenti,, but at the last mo-
ment decided to keep in the film game
rather than invade the meat-selling field.
AVar Heroes Ilteturning.
Sergeant Jack Kraker, formerly of the
San Francisco selling staff of Vitagraph,
Inc., has "landed in this country after
months of service in France, and expects
to soon secure his release at Camp
Kearney. He hopes to engage in his for-
mer work at an early date.
Sgt.-Maj. Phil Weinstein, former booker
for Metro, is also back in California, and
is expected to arrive in San Francisco
soon. The Metro management has a place
ready for him.
Orche.stra Directors Have Inning.
The largest gathering of musicians
ever assembled at San Francisco for one
orchestral concert played recently in the
Exposition Auditorium, two hundred and
fifty men taking part. Seven works were
presented, each with a different director.
Moving picture theatres were well repre-
sented with Herman Heller, of the Cali-
fornia Theatre Orchestra; Gino Severi, of
the Imperial Theatre orchestra, and Dr.
Carlos de Mandil, of the Tivoli Opera
House, taking part. The innovation was
appreciated by a record audience.
Harry L. Knappen Leaves for New York.
Harry L. Knappen, manager of the San
Francisco Select branch, has left for New
York, to attend a conference of branch
managers. The local organization was
strengthened just prior to his departure
by the addition of Nick Turner to the
selling staff. Mr. Turner has had con-
siderable road experience, but of late has
been house manager for the Turner &
Dahnken Circuit, at Berkeley.
Newton Levi Ends Long Trip.
Newton Levi, Pacific Coast supervisor
for Mutual, with headquarters ait San
Francisco, has returned from a seven
weeks' trip that has included visits to all
the branches in this territory and one to
the headquarters in New York. Upon
reaching home he found that Manager
W. A. Crank had been meeting with great
success in booking "The Turn in the
Road."
A New Tlieatre for Merced.
Plans are being prepared for a theatre
building at Merced, Cal., to cost in the
neighborhood of $40,000. The house will
have a seating capacity of 1,200 and will
be equipped for both moving pictures and
dramatic productions. It will be built
by Charles H. Douglass, manager of the '
Elite Theatre, and Francis Egan, of Du-
buque, Iowa.
Cory Returns from Trip.
M. E. Cory, of the Select staff, returned '
recently from .a trip through the northern
part of the state, where he found condi-
tions very promising, with many houses
being reopened as a result of renewed
industrial activities.
Reel News Without Frills.
The James Tunstead Estate has an-
nounced its intention of erecting a the-
atre at Fourth and A streets, San Rafael,
Cal., at an estimated cost of $35,000.
Architect A. W. Cornelius, of San Fran-
cisco, has prepared plans for a moving
picture house to cost $65,000 to be erected
by Enea Bros, at Pittsburg, Cal.
C. D. McComish, of the Peoples Theatre,
Colusa, Cal., M-as a recent visitor in San
Francisco, and secured the services of J.
Tobias as manager of that house.
The Endert Theatre, of Crescent City,
Cal., has purchased considerable new
equipment in anticipation of a busy
season.
C. Wood, of Rodeo, Cal., is making im-
provements in his house, and has pur-
chased a Preddey outfit and a new pro-
jection machine.
Walter Evans, a pioneer exhibitor of
Dinuba, Cal., was a recent visitor in San
Francisco, and purchased t^vo Simplex
machines and new chairs for the Mission
Theatre.
Jos. J. Mahony has transferred the
Grand Theatre on Mission street, San
Francisco, to Francis I. Mahony.
The Liberty Theatre on Broadw^ay, San
Francisco, has been renovated and re-
opened as the Allies' Theatre. A new
organ has been purchased.
Thomas C. Penny has disposed of his
interests in the Empire Theatre, Napa,
Cal., to L. Kaliski and John P. Knox.
Manager Tucker, of the Liberty The-
atre, Healdsburg, Cal., plans to erect a
new house there.
Alexander Pezzuttl, of the Orpheum
Theatre, Crockett, Cal., plans to erect a
new theatre on the site of the present
house.
George E. Price and Robert Warwick
have opened oflSces at Bakersfield, Cal.,
in connection with a studio project.
The Youroveta Home & Foreign Trade
Co., Inc., of' San Francisco, has purchased
a moving picture camera and a large
quantity of film for use by its Oriental
connections.
Charles Ray and Mary Thurman, film
stars, and Jimmie Quick, editor of the
Photoplay Magazine, were recent visitors
in San Francisco.
J. W. Flood plans to transform the Rex
ing and erect a new moving picrure
house.
Everybody U Invited to the Dinner, and Evening Clothes Are Worn.
The Outing-Chester hunter has just bagged a monster elephant and sent out
engraved dinner invitations.
Wounded Soldiers Enjoy Artcraft Films.
One of the many military hospitals in
this country which have been supplied
with Paramount and Artcraft pictures for
the entertainment of the wounded soldiers
In the U. S. A. is the General Hospital No.
13 at Danville, N. Y. Here many an hour
of misery was forgotten by the soldier
patients by the showings of Paramount
and Artcraft pictures, and their minds
were taken away from their physical
sufferings by discussion of the points
raised in their minds by the pictures, ac-
cording to a letter written to Branch
Manager R. C. Fox, of Buffalo, by Waldo
A. Amos, field director of the American
Red Cross.
T3here is so much good
in ttie worst of us" —
Ohe judge believed Ihcd
there is good in eveiTone;
the District Attorney ttioi"
evei7 criminal is l>ad.
Which was righf ?
^C^-
Fannie M$M^>
in ihe vivid extra ^l<^fed feature ^
The Cior of the ^^/eak
Produced by Asfra Directed by Geo. Rtzmqurice
WriHen by Oulda Berpere
ExTMA. Selected
TAMNIEl^^MaaiD
PATHE
DISTRIBUTORS
Pafhe announces
thai beginning with
Sunday, Ma/ 4fh,fhe fcimous
IbPICS OF 1HE [>4Y
selected from the press of the world by
TheJjterdirpMest
will be released
weekly through the
Pathe es^anges.
(T.tleRe^U.S.Pat.Off.)
Produced by
fimely Films Inc.
PATHE
DISTRIBUTORS
the brighfesf oP
sayings oPthe brightest^*
writers in the world, have «
a strong hold upon public oo
avor, presented as the/ are in©
Punchy, Pithy Para0raphs
lopics of The Day enjoys the distinction
of beinp shown in the houses of the Bi^
Time; Crauman's in los Angeles; California
Theatre in both Los Angeles and San Francisco;
Strand and Broadway in New York; Shea's in
Buffalo; Riviera in Chicago; Stan ley Circuit^ in
Philadelphia; Circle in Indianapolis, Liberty in
Seattle; the Jensen and Von Herberg Orcuit and
\iYiany others.
y\ow Booking;^
^TJ
' ♦ i
i
p
^.^^
J
W£l
Ihe New York circuifsjncluding
w^
ihebesf known, knowabicyo ^^
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May 3, 1919
THE MOVING PICTURE WORLD
691
WILLIAM HAMM BECOMES AN EXHIBITOR
In the Erection of Two Magnificent Theatres
St. Paul Brewer Joins Ruben and Finkelstein
William S. Hart
In a Sidelight from "The Money Corral,"
H.s Current Artcraft.
Detroit News Letter
Pierce Manages the Adams.
HOWARD O. PIERCE, former assistant
director of Liberty theatres for the
Government, is now managing the
Adams Theatre, Detroit, for John H.
Kunsky. Charles H. Darrell, former
manager, is now w^lth the H. N. Nelson
Studio, and will solicit advertising film
business.
Kallskl Go«s to Denver.
Joe Kaliski, who has been with the Fox
Film Corporation for a number of years,
both as theatre manager, exchange man-
ager and salesman, has been transferred
from the sales department of the Detroit
office to the management of the Denver
Fox office, having taken up his new work
April 16.
Hymnn Plans for Cbicago OfHce.
Arthur S. Hyman, of the Arthur S.
Hyman Attractions, has returned from
New York City, with several new produc-
tions, and plans practically completed for
opening a Chicago office in the near fu-
ture. With the establishment of this
branch and another in Cleveland later.
Mr. Hyman will buy state rights produc-
tions for the states of Ohio, Michigan,
Illinois and Wisconsin and Indiana.
Ealand Advocates Two Changes Weekly.
Tom Ealand, of the Miles theatres in
Detroit, says that the new policy of
changing pictures twice a week is w^ork-
ing out splendidly, and business is ahead
of previous weeks when the one-week
change was the policy.
Alpena Will Have a New House.
Fitzpatrick and McElroy, with head-
quarters in Chicago, who operate theatres
in Michigan, Illinois and Wisconsin, are
breaking ground for a new theatre in
Alpena, Mich., that will seat 1,000 people.
E. J. Miller, vice-president of the com-
pany, is staying in Alpena while the con-
struction work is going on. He says it
will take about ninety days at the most
to complete the house.
Rodner Is Novr a Detroiter.
Harold Rodner, formerly salesman in
the Pittsburgh territory for United Pic-
tures, is now in the Detroit territory, and
Is duplicating the record he made for
sales in the Smoky City.
DeBute Is Decorated.
George DeBute, Exhibitors Mutual
manager in Detroit, has received a solid
gold scarf pin bearing a fac simile of
the signature in Japanese of Sessue Haya-
kawa. This was sent to him by the home
office In recognition of his success in se-
curing bookings on the Hayakawa pro-
ductions.
WORK of tearing down the Lyric
Theatre in Minneapolis, to make
way for the construction of a new
20 story building, which will include a
hotel and form a part of the largest and
most pretentious moving picture theatre
between New York and the Pacific coast,
will begin within two months and erec-
tion of a similar and only slightly less
imposing combined cinema and hotel
building in St. Paul, will be launched as
soon as materials arrive.
Coincident with the announcement of
the new house the fact became known
that William Hamm, millionaire St. Paul
brewer, had stepped into the moving pic-
ture industry as the partner of I. H.
Ruben and M. F. Finkelstein, leading ex-
iiibitors of the Northwest. Back of him
is the capital of the great Hamm estate.
A Most Ambitious Undertaking.
These two projects by the Hamm, Fink-
elstein and Ruben interests of the Twin
Cities constitute the most ambitious mov-
ing picture undertaking ever attempted in
the Northwest and are significant indica-
tions of the great strides and expansion
of the industry in this territory.
The Minneapolis building will cost in
excess of $1,000,000, while the St. Paul
structure, to be probably fifteen stories
in height, will call for an expenditure of
at least $600,000, according to I. Ruben,
of Minneapolis.
Acquisition of the sites for the two the-
atre buildings involved a consideration of
approximately $3,500,000.
Completion of the new houses is to be
effected by the first of next year, giving
the Hamm, Finkelstein & Ruben inter-
ests, operating under the name of the
Twin City Amusement Trust estate, a
total of eighteen theatres — eleven in
Minneapolis and seven in St. Paul.
The sixteen theatres now operated are:
Aster, Calhoun, Garden, Garrick, Grand,
Lagoon, Lyric, Palace, Strand and Unique
in Minneapolis.
Gaiety, Garrick, Liberty, Majestic,
Palace and Princess in St. Paul.
"Shepherd of the Hills" Draws AVell.
Picture fans of the Twin Cities gave
"The Shepherd of the Hills" a warm re-
ception during the showing of the picture
in Minneapolis and St. Paul. The moving
picture version of Harold Bell Wright's
book broke all records at the St. Paul
Metropolitan Theatre. In Minneapolis
the production was staged at the Metro-
politan under the direction of Lewis A.
Rashman, manager of the "Shepherd of
the Hills" company. The picture, so
appropriately chosen for the Lenten sea-
son, played to good business in Minne-
apolis as well as St. Paul. It opened
in Minneapolis March 30 and closed April
11, going from here to Waseca for two
days, Mankato for three days, and thence
to Duluth for a solid week at the Or-
pheum.
Houses Change Hands.
Two suburban Minneapolis picture the-
atres, the Rialto, Chicago avenue and Lake
street, and the Park, Eighth avenue South
and Tenth street, changed hands this
month.
Julius B. Reisman, owner of two St.
Paul theatres, purchased the Rialto from
Fred Upham, taking it over on the first
of the month. The Rialto ranks as one
of the city's best suburban houses. Mr.
Upham will retire and take an extended
vacation in California.
B. Hendrickson, proprietor of the New
Park Theatre for more than a year, has
disposed of the lease to parties whose
identity has not been made public. Mr.
Hendrickson has had success with the
New Park, but states he will quit moving
pictures to give his attention to other
Interests.
IVen- Distributing Company Formed.
Organization of an independent exhib-
itor-owned distributing company in Min-
neapolis has been announced by L. H.
Coen, organizer of the concern.
A meeting of members of the new or-
ganization was held in Minneapolis
recently, at which time announcement of
the purchase of "Mickey" was made. Mr.
Coen states that he is also negotiating
for two other big special productions.
The exhibiting company has not yet
adopted a name, this action and election
of oflScers will occur at a later meeting'.
Mr. Coen is arranging for offices in the
Loeb Arcade. The company has the
rights for the booking of "Mickey" in
Minnesota, North and South Dakota.
Harry Hollander Leaves Minneapolis.
Harry Hollander, popular Minneapolis
film salesman, left recently for New York,
the doctors having decided that Mrs. Hol-
lander needed a change of climate. Mr.
Hollander was associated with the Minne-
apolis Fox Exchange for three years. In
the last eighteen months he has been
connected with the Select and Westcott
offices.
"Apartment 23" Looks Like the Scene of Sumpin' Interestin'.
The Christie Comedy of the Above Name Features Ethel Lynne, Earle
Rodney and the Well-Known Bevo.
692
THE MOVING PICTURE WORLD
May 3, 1919
OTTAWA OPERATORS' LOCAL 257 MEETS
Welcomes Projectionist Sidney Le Feuvre Home
and Elects Agent Thibault Convention Delegate
THR Moving Picture Operators' Local
257 of Ottawa, Ontario, lield regular
monthly business meeting on Sun-
day, April 13, and welcomed back Sidney
LePeuvre, a former member ■who has just
returned from service in France. The
Ottawa local is proud of its record, hav-
ing had eight members with the overseas
forces.
Business Agent Thibault was nominated
and unanimously elected the delegate to
represent the Ottawa local at the coming
convention of the International Alliance
of Theatrical Stage Employes and Mov-
ing Picture Operators, which is to be held
in the Canadian Capital in May. Com-
mittees have also been formed to work
in conjunction with representatives of the
stage employes to make the convention a
great success.
Strand and Regent Work Together
The Strand Theatre, Toronto, one of the
largest of the big downtown film houses
of the Ontario Capital, has been making
quite' a success w^ith second runs of fea-
tures presented at the Regent Theatre,
another large central theatre. Both
houses are controlled by the same in-
terests and in place of disrupting the
bookings for the Regent Theatre when
an especially fine picture is wanted for a
second week, the desired feature is trans-
ferred to the Strand for a second pre--
sentation. Exceptional business w^as
done at both the Regent and Strand The-
atres in this way with "Virtuous Wives"
and also with Nazimova's "Revelation."
Manager Robson of the Strand Theatre
proposes to follow up the Regent Theatre
with numerous productions.
Ro-senbloom Loses Suit
Isaac Rosenbloom, manager of a moving
picture theatre at Lachine, Quebec, failed
to recover $2,500 damages from the City
of Lachine because of property loss to
his theatre through an overflow of water
in a Suit whicli was heard in the Superior
Court at Montreal by Mr. Justice Archer
on April 15. He sued the city of Lachine
for this amount but his action was dis-
missed with costs because it was shown
that he had neglected to notify the city
regarding the damage within thirty days
after the mishap, as required by the civic
statutes. The accident took place in April,
1917, and he did not notify the authorities
definitely until August, 1917, it is de-
clared.
Ki»sock in Charge of "Humanity" Film..
H. E. Kissock, a well-known Toronto
exchange man, has been placed in charge
of the Western Canadian run of "The
Heart of Humanity," which is being given
special attention by the Canadian Uni-
versal company. The feature has made a
big hit in the Dominion because of its
Canadian theme. It has already played
the Province Theatre, Winnipeg, and at
Saskatoon, Regina and Brandon and it is
due to return to the Gaiety Theatre, Win-
nipeg, for a big second run in the Mani-
toba Capital. Kissock was formerly with
the late Super-Features, Limited.
Toronto Kxehanges Are Prog^ressive
The Toronto headquarters of the Vita-
graph have been fitted with a projection
room as a result of the decision of Man-
ager Barrett to have a little theatre of
his own. Manager James Travis, of the
Exhibitors Mutual at Toronto, has also
arranged for a private projection room
in his offices.
Three other Toronto exchanges have
private theatres, these including the
Canadian Universal, the Exhibitors' Dis-
tributing Corporation and the Famous
Players.
Hazza Red Haired Audience
Manager Hazza, of the Empress Theatre,
Edmonton, Alberta, admitted every red-
headed girl to his theatre free of charge
during the presentation of "Empty
Pockets" during the first half of the week
of April 14, because oi the importance
attached to a handful of red hair in the
picture. Manager Hazza made a special
announcement of this fact in liis adver-
tising for the feature and the local news-
papers also devoted considerable space to
editorial references to the offer.
Cloakley Succeeds Gage
Herb Gage, of Regina, will supervise the
erection and" operation of the new Allen
Theatre at Winnipeg, which is just being
started. Mr. Gage has been in charge of
the new^ Allen Theatre at Regina, Sas-
katchawan, but he will be succeeded at
this post by Oral Cloakley, formerly man-
ager of the Allen Theatres at Calgary and
Brandon.
Personal and Trade Notes
J. A. Shuberg, of Vancouver, B. C, at-
tended the Astor convention of the First
National Exhibitors' Circuit in New York
and on his way to the conference in-
spected liis three theatres in Winnipeg,
the Province, Gaiety and Bijou. He re-
ports that business in both Vancouver and
Winnipeg is very good.
W. P. Dewees, Vancouver, B. C, one
of the Western Canadian frafichise-holders
of the First National Exhibitors' Circuit
and also associated with the Western
Canadian Exhibitors' Circuit, has bought
the Western Canadian rights of Pathe's
"Common Clay."
"Enlighten Thy Daughter," which has
been presented as a special production in
a number of theatres in Western Canada
during the past two or three months, will
be taken to Alaska and the Yukon Dis-
trict by Jules Levine, formerly of Toronto.
"Mickey" Rose, formerly with the Ex-
hibitors' Film Distributing Company, has
joined the Winnipeg branch staff of the
Universal Company.
R. L. Crume, a Canadian newspaper
writer, has been added to the publicity
department of the Canadian Universal and
has been attached to the Montreal office.
Curse.! You Will Wear My Moustache, Will You?
Hisses Bert Lytcil to Bert Lytell ju.st l)efore both of 'om went Into a big
scene for th(-ir Metro, "Blacl<io's licdemption."
Rochester News Notes
Onnandaigua's Temple Has New Owner.
THE Temple Theatre in Canandaigua,
which recently passed into the hands
of Fred C. Fisher, of Seneca Falls,
has been undergoing extensive repairs
and alterations. Mr. Fisher ia also the
proprietor of the Fisher Theatre in Seneca
Falls, and will give his attention to both
houses in future. F. P. Foster, former
manager of the Temple, has returned to
his home in Corning.
Snrr Convinced Them.
Manager Fred J. Sarr, of Fay's Theatre,
Is adding his oratorical ability to the list
of attractions at his house. In connec-
tion with a special booking of "Mickey"
this week each afternoon last week he
Seattle News Letter
Five Girls Paste Six-Sheets.
MOTION pictures were taken this week
of the office girls of the Greater
Features Company when they were
pasting up the first six-sheet poster to
appear in the city for the Victory Loan
drive. There were five girls — Miss Nellie
McKevitt, Miss Betty Morrison, Miss I
Lucille Young, Miss Elsie Naph and Miss
Violet Frazier. All the girls wore regular
paper hangers' overalls. The picture was
taken by Alec Singalow, local camera-
man for Gaumont. It will be shown at
the Liberty or the Coliseum Theatre next
week.
Alaskan Exhibitors Flock to Toivn.
Seattle has had an influx of Alaska ex-
hibitors this week. Captain Lathrop, of
Anchorage and Cordova, left Sunday, after
a four weeks' visit, and W. D. Gross and
Mr. and Mrs. John Spicket, of Juneau, ar-
rived the first of the week. They will
stay several weeks. Mr. and Mrs. Spicket
will go down to San Francisco before re-
turning to Juneau.
Fxhibitors' Exchange Buys "Unpardon-
able Sin."
"The Unpardonable Sin" has been
bought for the Northwest territory by
the Exhibitors' Film Exchange, of Seattle.
It will be handled through the four states
of Washington, Oregon, Montana and
Idaho as a roadshow.
The Ochs Visit Seattle.
Lee Ochs and Mrs. Ocha spent several
days in Seattle this week. Mr. Ochs re-
ports great success in interesting ex-
hibitors in the United plan.
May 3, 1919
THE MOVING PICTURE WORLD
693
made a personal address to the ladies
at the matinees and promised that they
would be sorry If they did not see the film.
Many of the womenfolk stopped at the box
office on their way out and purchased their
tickets for the following week.
Calihan for Victory Loan.
William A. Calihan, manager of the
Regent Theatre, has been chosen chair-
man of the theatre committee for the
Victory Loan drive. A vigorous cam-
paign will be waged in all local houses.
KIRK OF OMAHA HAS THE RIGHT IDEA
Uses Better Pictures on His Former Dull Days
Thus Pulling Them Out of the Also Ran
Class
Portland News Letter
Cohen Manag-es Sunset.
SAM W. B. COHEN, recently discharged
from the officers' training camp, at
Camp Pike, Ark., has been selected
by John A. Jennings to manage the Sun-
set Theatre. Prior to entering the mili-
tary service Mr. Cohen was manager of
the Liberty Theatre, Spokane, Wash., and
the Spokane Theatre. He is a Portland
boy, receiving his early training in the
newspaper game.
Mr. Cohen plans to maintain the pres-
ent policy established by Mr. Jennings
at the Sunset, namely, the showing of
the proven motion picture successes. He
is already busy with the Spring house-
cleaning at the theatre.
Brinn Opens Rosebarg Honse.
George Brinn has leased the Liberty
Theatre, Roseburg, from the Herman
Marks estate. This house was formerly
operated under the name of the Palace,
and of late has had a number of owners.
Mr. Brinn formerly conducted the Gem
Theatre, at St. Helens, which he sold
recently. He has put first class service
into the Roseburg Liberty.
Bin Davis Is Poster Clerk.
Bill Davis, late of overseas, has been
employed as poster clerk for Universal.
Davis was shipping clerk for the Stand-
ard Film Company before entering the
service. George Jackson, ex-Sergeant-
Major, is road man. Universal and Sol
Baum are deserving of a lot of credit for
the way they have found employment for
the ex-service man.
Some Oregon Briefs.
Theatres in Burns have been closed by
reason of the appearance of a few^ new
cases of the flu.
Emil Erickson, former booker for Uni-
versal, in Portland, Seattle and Butte, and
now in the army, was a recent visitor in
Portland on a furlough. He has reen-
listed for a year's service in the regular
army.
Leonard and Ziner have opened the Star,
Sellwood.
The owners of the Victory Theatre,
Montavilla, have rented the Scenic The-
atre from W. E. Lewis and closed the
house.
J. A. Van Wye has sold the O K The-
atre, Enterprise, to Mrs. Goodfellow. The
theatre is new and seats 500.
Nye F. Dobbs, formerly district auditor
for Mutual, and recently resident agent
for the American Railway Express in As-
toria, is reported to be going back into
the film business in an executive capacity.
Semon Comedies In Every Big Center
With the closing of a contract by the
Strand Theatre, of San Francisco, for
first run on Vitagraph's Larry Semon
Comedies, Vitagraph now reports that
first run arrangements have been per-
fected for the new Larry Semon Comedies
in every Important center in the United
States.
The first Larry Semon Comedy, already
released, was called "Well I'll Be !",
and his next comedy, which will be re-
leased very shortly is called "Passing the
Buck."
Larry Semon writes the comedies and
directs them, In addition to the spl«ndid
job he does as the chief fun-maker in
these two-reelers.
MANAGER J. E. Kirk, of Omaha's
Grand, declares that serials are
coming to be more and more popu-
lar at his house.
When he showed the first episode of
"The Lightning Raider," he also booked
a William Hart release — a brand new one.
"It cost more than I would hope to make
in one night, but I more than made up
during the following episodes of the
serial," he said. "The crowd at the second
and subsequent episodes was larger than
at the first.
"We used to run serials on Friday. Fri-
day is always a good day at a suburban
house, so I decided to try them on Wed-
nesday night. Wednesday had always
been a poor night for business. I have
exactly doubled my Wednesday night busi-
ness, and Friday is just as good as it
ever was.
"Monday and Tuesday nights used to be
awfully poor nights at the Grand, and
as a result, we ran cheap pictures on
those nights. 'What is the use of paying
big money for pictures on a poor night?'
was the way we argued. I have for
months been trying the plan of booking
the best stuff I can get for Monday and
Tuesday nights, and as a result, they
are now among our most profitable
nights."
Some of the RcN;ent Hits.
"Out of the Fog" is playing to enormous
crowds in Omaha, and "The Red Lantern,"
is booked to run two straight weeks at
the Rialto, Des Moines, where no theatre
has ever before attempted to run a pic-
ture for more than one week.
"Mickey" is on for six days at the
Brandeis; "Common Clay" for a week at
the Strand; "Out of the Fog" for a week
at the Hialto, and "Fit to Win" is finish-
ing up its second week at the Boyd.
"Fit to Win" Makes Omaha Hit.
"Fit to Win," the U. S. public health
survey picture showing the cost of loose
living, made one of the hits of the motion
picture season at Omaha, last week. The
picture is being handled in Iowa and
Nebraska by Paul LeMarquand, of the Em-
press Theatre management, Omaha, Neb.
On Friday, before the picture opened
on Sunday, it was shown to 150 ministers,
doctors, social ■workers and city and
county officials at a private showing.
While 99 per cent, of the comment vyas
highly favorable, Mayor Smith, of Omaha,
denounced the picture as an insult to the
soldiery of the country. The controversy
waged hot through the columns of the
Omaha World-Herald — and the crowds at
Boyd grew.
Men only were admitted until Wednes-
day, when the women of the city de-
manded the right to see the picture. Wed-
nesday, all day, -women only were ad-
mitted. During the rest of the showing,
women only were admitted to the mati-
nees and men only in the evening
Harry "Watts Aids Loan Drive.
Manager Harry Watts, of the Omaha
Strand Theatre, showed the Victory Lib-
erty loan pictures — which were handled
by the new Omaha Film Board of Trade
for the Omaha territory and aided the
drive with a huge set. Scenic Artist Mc-
Connell painted a battlefront scene on a
canvass that covered the huge stage at
the Strand. The scene showed front line
trenches, with wire entanglements, and a
ruined village at one side. The lighting
effects were beautiful, gradually growing
into the ^vord VICTORY, arching over the
sky, and then flashing the word LOAN
across the bottom of the scene. The
effect was splendid and Manager Watts
received many compliments for his patri-
otic accomplishment.
Booth Worked All the Stunts.
Exhibitor R. R. Booth of the Paramount
Theatre, Nebraska City, put over "Don't
Change Your Husband" in money-making
fashion, using the advertising methods so
successfully employed by Showman
Thomas of the Rialto, of Omaha. He had
a girl telephone every woman in the city,
saying only, "Don't Change Your Hus-
band." He sent invitations through the
mails, reading, "Don't Change Your Hus-
band," and he used large newspaper space.
He declares that small town exhibitors
do not try enough to benefit by the ad-
vertising successfully put over in the
"key" cities.
Taylor Helps Selzniok Celebrate.
C. W. Taylor, manager of the Select ex-
change in Omaha, hurriedly packed his
evening clothes in his trunks the other
evening and hurried to New York to help
Mr. Selznick celebrate gaining entire
ownership of the Select Pictures Corpor-
ation.
Must Substitute Printers' Ink for Gasoline.
Lincoln has passed an ordinance pro-
hibiting wagons or automobiles on the
streets carrying banners to advertise mo-
tion picture shows — or anything else.
The Dogs of War Are Now Boogting the Victory Loan.
International News shows these Belgian machine gunners and their faithful
dogs in New York to slam the Germans with the final Liberty Loan.
694
THE MOVING PICTURE WORLD
May 3, 1919
KANSAS CITY REGENT CHANGES HANDS
Frank Newman Sells His Picture Theatre and
Also Amusement Company Stock to Syndicate
THE Regent Theatre, which has been
successfully operated by Frank New-
man for two years, has been sold
to Ben M. Achtenberg, Toby Brenner, Leo
Brobecker, Samuel Brobecker and Robert
Laykin for $150,000. The purchase in-
cludes the building erected in 1916 and a
99-year lease of the site SSVi x 76 feet.
The purchasers also acquired the Frank
L. Newman stock in the Regent Amuse-
ment Company. The Regent will continue
under the management of Mr. Newman
w^ith no change in the bookings. This
theatre was designed by H. Alexander
Drake and has a seating capacity of 650.
Lieut. Ralph Farber, who has returned
from the army, has become the house
manager in place of Jack Roth who is
now manager of the Isis.
Talbot Retunis to Kan-sas City
H. W. Talbot, formerly manager of the
Kansas City oflfice, but more recently of
St. Louis, has returned as assistant man-
ager of the Universal under Mr. Bush.
A carefully selected crew of salesmen is
being brought to Kansas City from New
Tork, Brooklyn and other cities. H. N.
Berman, general manager of exchanges.
New York, and Barney Rosenthal, district
manager, St. Louis, have been in the city
superintending the transfer of the office.
Wilson Buys Mozart
Leland A. Wilson has purchased the
Mozart, a suburban theatre in a good lo-
cation, on the east side. It has a seating
capacity of 512 and has been exhibiting
Paramount, Pathe, Vitagraph and Gold-
wyn films. The new proprietor, who will
also be the manager, will continue the
same class of attractions.
Personal and Nctts Notes
Howard Jameson, advertising manager
for the Princess and Palace Theatres in
Wichita, Kan., accompanied by Stanley
Chambers, have booked Vitagraphs for the
Princess, which runs vaudeville in the
winter and moving pictures in the sum-
mer. Only large productions will be
shown.
A. L. Kahn, of the Crescent Film Com-
pany, has put two new salesmen on the
road — Eddie Carr, formerly with the Vita-
graph, and K. B. John, formerly with
George Kleine, in the Missouri territory.
The Kansas City Board of Trade held
an enthusiastic meeting, April 19, which
was attended by every member in the
city. The board is modeled upon the St.
Louis Board of Trade with which it will
be associated.
Two hundred Liberty Loan reels have
been booked up solid in this district from
April 20 to May 15. Each Kansas City
exchange handled from 15 to 18 reels.
W. P. Cuff has sold the Royal at St.
Joseph, Mo., to Nat Block who also owns
the Orpheum. M. W. Reineke will man-
age both and has contracted for all the
Mutual star films.
K. L. Webster, of Buffalo. N. Y., has
arrived as manager of the Triangle Film
Company in Kansas City, vice A. N. Web-
ster, w^ho has returned to New York.
Leon Victor has sold the Missouri rights
in "Mickey" to Jack Abrams and has re-
moved to Omaha to exploit "Mickey" in
that city.
Morris Loewenstein, manager of the
Majestic, Oklahoma City, Okla., was book-
ing up new attractions at the Vitagrap-ii
this w^eek.
Gerald Akers, former branch manager
of the Paramount at Omaha, has arrived
in Kansas City to take charge of the
branch house here.
Homer Gill, formerly with the Vita-
graph, is operating the roof garden at
the Boat House in Wichita, for the sum-
mer months.
R. H. Fairchild has recovered from the
flu and is again on the road for the
Mutual.
Earl McAvoy has engaged L. Living-
stone, of Omaha, as traveling man in
Kansas for the Mutual.
S. R. Werner, of the Select, is in Kansas
City auditing the books of the local office.
Mildred Manning
Who has a leading rolo in Great Authors'
plcturization of Steward Edward
White's novel, "The Westerners."
Salt Lake Breezes
Utali Gets Government F^Lms.
A COMPLETE set of the government
motion picture films and stills illus-
trating war activities are to be
turned over to the state of Utah by the
United States committee on public infor-
mation. The collection will be made
a part of the exhibits of the State Histori-
cal society and will form a complete his-
torical version of America's part in the
world war. Notice of the intention of the
government to turn these films over to
the state has been received by Governor
Simon Bamberger from Charles S'. Hart,
director of films. It will be possible for
the state to loan these films to state in-
stitutions, schools and other proper places
fitted with projecting equipment.
Picture Shown at Barratt Hall.
The first moving picture exhibition in
connection with the activities of the Lat-
ter-day Saints university, were shown
last week at Barratt hall. The activities
of Thomas Edison was the subject of the
reels. The motion picture apparatus is
to be permanently installed on the roof
garden of the new Smith memorial hall,
upon its completion, and will form an im-
portant part of the school activities.
Bathing Girls Make Big Splash.
A bevy of the Mack Sennett Comedy
bathing girls appeared in person at the
Paramount Empress Theatre this week, in
connection with the comedy, "Yankee
Doodle in Berlin." As was the case else-
where, the show attracted wide interest
and capacity business was reported for
the three days the girls were at the
popular showhouse. The innovation is
proving highly successful.
Kmpress Shoots "Plying Circus."
Tho "flying circus" consisting of 9 war
planes which visited Salt Lake City and
flew over the valley last Thursday, the
opening day of the Victory Liberty loan
Dolores Cassinelli
Overlooks a few things in her Pathe,
"The Unknown Love."
drive, was photographed by the Para-
mount-Empress Theatre cameramen. The
pictures will be exhibited soon at that
showhouse.
Iowa News Letter
Pathe Office Is Making Records.
MANAGER PAUL TESSIER of the local
Pathe ofllce, has made a record dur-
ing his short time at the head of
the Gold Rooster output. Not only has
he booked "Common Clay" into every
representative theatre in the state, but
has been obliged to order additional
prints on the Pathe News and the serial
subjects and is waging a big campaign on
the Dolores Cassinelli pictures to be re-
leased through the Pathe offices. D. E.
Pratt, former cashier in the local office,
has been promoted to salesman covering
the southw^estern part of Iowa; Karl
Hoeye, former booker who has just re-
turned from service overseas, has also
gone on the road and been assigned to
territory in southwestern Iowa. Fred
Normand is now representative for the
American service in this territory and A.
J. Huesman for the Hodkinson pictures.
Mr. Tessier is co-ordinating the various
departments in his oflice until he will
have the maximum sales efficiency. It is
planned to secure a new location for the
office in the near future as the growth of
the business has been such as to make
the present quarters inadequate.
Three Houses Combine on House Organ.
The Rialto, Majestic and Casino the-
atres are getting out a house organ en-
titled "Rialjesino." Several thousand
copies are distributed weekly at each
house. The publication consists of four
pages, neatly arranged with cuts and
news matter pertaining to attractions and
also carries a small number of advertise-
ments which pay expenses and a sub-
stantial profit. William C. O'Hare and
E. H. Helmts are the editors. This is the
first house organ published in Des Moines
picture houses for some years.
Fruedenfeld Enlarges His Orchestra
Arthur Frudenfeld, who has been acting
as manager of the American and Columbia
theatres at Davenport, has been made
general manager for "The Birth of a
Race," which a company of which he is
a member has secured for Iowa, Nebraska
and Minnesota.
Fruedenfeld will make the larger cities
May 3, 1919
THE MOVING PICTURE WORLD
695
in the territory to personally close first
runs and will have two or three addition-
al salesmen out. D. H. Blanchard and
other Davenport capitalists are interested
in the venture.
Martin Is Gathering Them In.
Freddie Martin, Iowa representative for
the Film Clearing House, has closed a
deal with the Rialto for several of his
subjects the first of which "Life's Greatest
Problem," played to satisfactory business
the past week. Martin is making an ex-
cellent sales record on the "ten, twenty-
thirty" subjects.
Strike Holds Up Des Moines Theatre.
The building strike continues in Des
Moines and the new Des Moines Theatre
is still waiting for the resumption of ac-
tivities to make it ready for opening.
Scheduled to be dedicated on May 15, it
is doubtful now if the house will be ready
to open before mid-June.
A. G. Stolte will be house manager.
The Family Does Good Business.
Manager Harry Hiersteiner, of the
Family, has renovated his house. He con-
tinues to do a real business with second
ana third run on features and first run
on the Pathe and Universal serials.
BUSINESS IS BOOMING IN CINCINNATI
And the Exhibitors Believe That Neither Heat
Nor Prohibition Will Put Any Bad Crimp Into It
Cleveland News Notes
Picture Men Put Pep in Loan Week.
ARCUS L.OEW, Nathan Ascher and
Mother big picture folks were guests
and speakers at a preliminary meet-
ing and luncheon of the Cleveland film
workers in Hotel Winton, for the purpose
of putting pep into their part of the
Victory Loan.
Members of the Central Liberty Loan
committee also were present and thanked
the exhibitors and exchange men for their
hearty cooperation in the past.
Gnsdanovic Will Improve His Hous«.
The Strand Theatre, Cleveland, will have
a balcony added by the middle of the
summer or next fall. Owner Paul Gus-
danovic has decided that this popular
downtown house needs more seats. The
Orpheum, his other theatre, is also to be
remodeled during th summer.
Fine Chance for a Tenor.
Lew Thompson, Universal film man, has
bought a new car. Lew says if the one
that was stolen is returned, he will sell
It for a song. We hoped that he would
give it to some starving newspaper man.
Frank Gross Comes Back.
Frank Gross, former owner of the Clark
*Jational Theatre, Cleveland, is back in
;he game, having purchased the Crown
rheatre from Lou Wilk.
Short Nens Items.
E. J. Smith, manager of the Cleveland
Jniversal, is back from a short vacation,
it Mt. Clemens.
Joe and Sam Deutsch, owners of the
lun Theatre, Cleveland, have bought the
tlenside. They are improving it.
J. C. Flack, the Conneaut exhibitor, has
ust returned from three weeks in Florida.
Indianapolis News Notes
i'rancis Will Open a New Seymour House
J, NEW motion picture theatre of the
(\ most modern type will be opened
at Seymour, Indiana, within the
lext few months, according to Frank
i^rancis, w^ho represents a corporation
iwning several motion picture houses in
he Central West. Mr. Francis, who re-
ently established the American Theatre,
it Columbus, Ind., was in Seymour re-
:ently seeking a suitable site for the
lOuse.
McCormlck Kntertatns Ne^vsies.
Eighteen hundred newsboys and car-
ters of The Indianapolis News were re-
jently guests of S. Barret McCormick,
nanager of the Circle Theatre, they saw
••red Stone in a special showing of
'Johnny Get Your Gun," which was shown
Lt the Circle. Their old friend Fatty Ar-
)uckle also drew a glad hand.
REMARKABLE business in all the Cin-
cinnati houses continues, despite the
many counter attractions, such as
boat excursions, baseball, and the fine
spring w^eather, which naturally has a
tendency to keep people out-of-doors.
Every one of the houses, from the best of
the first-run places to the smallest of the
five-cent shows, report large crowds and
big receipts. Your correspondent, in a
stroll about town Sunday, found crowds
at the doors of every picture theatre in
the downtown section, waiting for a
chance to get a seat. From present indi-
cations, there will be no falling off in
patronage until the very hot weather
comes, and even then good business is
liable to be enjoyed, as it has been the
rule in Cincinnati that the people will
patronize the picture houses even in mid-
summer, as nearly all of the houses have
eflScient colling systems, and the people
have found that the signs announcing
that it is 20 degrees coller inside are
literally true.
Believes That Prohibition Will Help Shiovrs.
The question as to what effect the estab-
lishment of prohibition will have on the
picture business is one that is a matter
of interest to the exhibitors and pro-
ducers in Cincinnati. This is an especially
timely subject at present, as the time is
rapidly approaching when the amendment
to the Ohio constitution goes into effect.
A canvass of the trade recently made
shows that the consensus of opinion is
that the effect is bound to be beneficial.
Although few of them desire to be quoted
personally, one of the prominent exhib-
itors in a talk with the writer said that
it was bound to help the picture business,
as the people must have some kind of
recreation, and with the saloons closed,
many of the men w'ho have spent their
leisure time there will surely gravitate
to the theatres. Another especially optim-
istic though anonymous exhibitor called
attention to the fact that in the nature
of things, there will be more nickels
and dimes for the women and children,
who are the best patrons of the movies.
All of them agree that the enforcement
of prohibition cannot possibly hurt the
business, and that if there is any change
it will be for the better.
Exhibitors .\re Busy Pushing: Loan.
At the present writing the men in the
trade are taken up with the activities in
connection with the Victory Loan cam-
paign. All of the exhibitors have given
free use of their houses to the committee
in charge for any use which will aid in
putting the city over the top. Slides and
films in support of the Loan are exhibited
at every performance, and between the
shows four-minute speakers are making
their appeals to the spectators. These
features always have been an important
part of all patriotic drives in Cincinnati,
and the committee appreciates the whole-
hearted co-operation given them by the
local picture men.
The display of patriotic moving pictures
in support of the Loan in prominent down-
town display windo'ws has been started,
attracting thousands of people, and at
times seriously impeding traffic. The first
of these was shown in the headquarters
of Team V, at 418 Walnut street, and met
with such instant success, that others w^ill
rapidly be added. The local exhibitors
are lending their extra machines and
operators to this worthy cause, and they
will undoubtedly have a good effect on
the sales of bonds.
Lyric Goes to Pictures for Summer.
The Lyric Theatre, after its successful
season with the legitimate and musical
comedy shows, will, on May 11, be taken
over for the summer season of pictures
by Manager I. Libson, manager of the
Walnut, Strand and Family theatres. He
announces an interesting list of big fea-
tures and some pleasant innovations to
brighten the programs.
Saw His Brothers on the Screen.
An interesting incident occurred in one
of the local picture houses displaying the
Pathe News one night last week, when a
man in the audience suddenly was con-
fronted with a close-up view of two
brothers who fought in Palestine with
Allenby. The spectator was M. Simpkins,
of 759 West Ninth street.
Champion Joins McMahan & Jackson.
H. Y. Champion is now with McMahan &
Jackson, as salesman, to cover Ohio, In-
diana and Kentucky territory.
On the Screen in Cincinnati.
The features at the flrst-run houses
for the week are as follows:
Gifts. — Margaret Marsh, In "The Eter-
nal Magdalene."
Walnut. — Mary Pickford, in "Captain
Kidd, Jr."
Strand. — Elsie Ferguson, in "The Mar-
riage Price," and Charlie Chaplin, in a
revival of "Police."
Alhambra. — Madelaine Traverse and
Thomas Santschi, in "The Love That
Dares."
Family. — Harold Lockwood, in "The
Great Romance."
Guess in Your Turn. Has She Opened the Safe at the Right?
If you can't decide, you'll have to wait until you see Evelyn Nesbit
in her coming Fox, "A Fallen Idol."
6%
THE MOVING PICTURE WORLD
May 3, 1919
Salvation Army Picture
Was Created by Experts
CHARLES E. WHITTAKER, who has
been responsible for the original
stories or the adaptations of many-
Paramount and Artcraft pictures, is the
author, and Edward Jose was the director
of "Fires of Faith," the special production
made by the Famous Players-Lasky Cor-
poration with the Salvation Army, which
is shortly to be released. Beulah Marie
Dix prepared the scenario.
The story of the Salvation Army in
peace is scarcely less thrilling and inspir-
ing than the story of the Salvation Army
in war, and both of these phases have
been covered by the author. Enthusiasti-
cally sharing in the belief that the public
should be given an opportunity to know^
more of the Salvation Army's actual op-
erations and affairs. Commander Evange-
line Booth herself carefully read and ap-
proved Mr. Whittaker's script and con-
sented to appear in the picture in authen-
tic scenes sho^wing the Army's activities.
Mr. Whittaker has created a story of
several persons thrown together by the
exigencies of Fate. How they are all
aided by the army, how they are finally
united beneath the standards of America
and of the Army of Christ, and the work
of the body during the war and prior to
it — all of these features are to be found
in the story which contains as well ma-
terial showing the birth and development
of the organization. There is said to be
an abundance of heart appeal and while
many of the scenes are intensely dramatic
there is much wholesome comedy to di-
versify the showing.
In some of the scenes filmed in Cali-
fornia nearly a thousand persons were
used and the effects obtained are said to
be astonishingly realistic.
Christie Has Four New
Comedy Releases Ready
BOBBY VERNON and Dorothy DeVore
appear together in a college story
"Marrying Molly" which was direc-
ted by William Beaudine. The story is
by Karl Coolldge and photography by
William Piltz.
"Apartment Twenty-Three" which Is
the Christie Comedy release following
"Marrying Molly," presents Ethel Lynne
and Earl Rodney in an amusing situation
of love and business. William Beaudine
also directed this picture. The story is
by Clarency Whltaker and photography
by A. Nagy.
Bobby Vernon and Dorothy DeVore
appear together again In "Lost — a Bride-
groom," directed by Scott Sidney from
W. Scott Darling's story. For those who
suffered from the "flu," this comedy of
marriage and influenza will prove a
humorous reminder of the funny side of
sickness.
"Stop — Look — and Listen" presents
Ethel Lynnc, .Tay Belasco and Earl Rod-
ney. The story, which was written by
Ben Cohn and directed by William Beau-
dine, contains a number of diverting situ-
ations in which the wrong man is
arrested half a dozen times, but finally
gets the girl.
Robert Gordon
Who, with His Dimple, Will Be seen
with Sylvia Breamer in the Next Blackton
Features Released Through Independent
Sales.
Bray Pictograph Shows
Oregon Mountain Scenery
A WEALTH of screen entertainment is
said to be provided in the Para-
mount-Bray Pictograph release of
April 20, which contains three of the most
novel and entertaining subjects seen in
some time. The first feature is called
"Fun in Feet," and is an amusing pic-
turization of how easy it is to read char-
acters in the feet, as well as in the hands,
liead or face.
The scenic feature carries one through
some of the most beautiful sections of the
State of Oregon, and depicts the grandeur
and beauty of the mountains and rivers.
Mount Jefferson, the highest peak in Ore-
gon, and other majestic mountains of rock
and snow are pictured in a manner to
thrill and delight the spectator. The
great Multonomah Falls, Columbia River,
one of the great scenic w^aterways of the
world, and other beautiful scenery have
been faithfully mirrored by the camera
making a picture of rare beauty.
Bobby Bumps is again seen in a Bray
cartoon by Earl Hurd. The subject is
"Bobby Bumps' Lucky Day."
Select's Special Gets Big: Start.
With bookings in twenty-six New York
houses, including twenty-five Loew the-
atres and the Mount Morris, Select Pic-
tures' special super-production, "Bolshe-
vism on Trial," has been given a big start
on what promises to be a triumphant tour
of first-run theatres in every town and
city in the country.
Play dates on "Bolshevism on Trial" at
the Loew houses commence during the
last week of April and run Into the sec-
ond week In May.
Kilgour and Phillips Have
Big Roles in Lytell Film
Two sterling actors have been engaged
by Metro for important parts in
Bert Lytell's "The Lion's Den,"
written by Frederick Orin Bartlett.
Augustus Phillips and Joseph Kilgour
are both well-known actors with many
difficult character and heavy creations to
their credit.
Mr. Phillips has for several years
occupied a permanent place in the affec-
tions of New York theatregoers. A rather
remarkable tribute to this actor's ability
is the fact that during his career of a
dozen or more years on the stage, he ap-
peared under only two managements —
his own and that of Mrs. Mary Gibbs
Spooner.
His motion picture career includes
parts in many of the screen's biggest of-
ferings.
Joseph Kilgour has held an undisputed
position as one of America's foremost
actors for several years, and his name has
been associated with some of the greatest
stage successes of the present day.
Mr. Kilgour started his stage career
early. He began in a stock organization
which educated him in many types of
character parts, and when he made his
debut in the legitimate he created a last-
ing impression upon Broadway producers.
For some time now Kilgour has been a
regular Metro player, having been seen
in "Blind Man's Eyes," "The Parisian
Tigress" and "The Divorcee."
Both Phillips and Kilgour have been
cast in "The Lion's Den" in important
roles which fit their individual talents to
a nicety.
"Sunnyside," Chaplin's
Newest, Is Completed
AMID the rejoicing over peace comes a
timely exemplification of sunshine
and merriment in the completion of
Charlie Chaplin's current picture "Sunny-
side."
The fascination of this rural tale has
taken the "eminent expressionist" far
away from the usual screen conventionali-
ties, leaving him free to roam and ro-
mance the green fields of simplicity In
search of comedy outcomes.
While "Sunnyside" smiles a welcome to
the occasional visitors from the outside
world, some few of the meagre popula-
tion have developed personalities whose
self-centered ideas hold little considera-
tion for life beyond their all-proud vil-
lage. But among them is one in whom
the splendor of sunshins and youth has
planted that delicious endowment, humor.
Of course that particular "one" is none
other than Charlie, whose ingenuous
mirth not only refuses to falter at the
seeming disappointments of a small-town
fate, but masters the sting of menial
duties by idealizing his common-place life.
Edna Purviance, leading woman, ap-
pears to advantage in her wholesome por-
trayal of the unsophisticated village lass.
Other favorites in the cast are Albert
Austin, Henry Bergman, Tom Wilson,
Loyal Underwood, Tom Wood and Parks
Jones.
May 3, 1919
THE MOVING PICTURE WORLD
697
Many Repeat Bookings on
Anita Stewart Productions
A RATHER unusual evidence of pop-
ularity comes to Vitagraph's Anita
Stewart productions through the
rapidity with which return dates are be-
ing booked by exhibitors who have played
Vitagraph's first Anita Stewart produc-
tion, "From Headquarters," and who have
booked, but not yet played, the second
production, "Two Women."
"From Headquarters" was released on
March 10 and it will be remembered that
conspicuous among its bookings were the
big Metropolitan circuits including Fox,
Moss and Poli here in the East and the
big chains in the Middle West and the
Far "West.
"Two Women" is scheduled for release
on April 28, yet a great many exhibitors
with "Two Women" on their books for
showing have already booked a return
date on "From Headquarters."
Both "From Headquarters" and "Two
Women" were directed by Ralph Ince and
were edited by George Randolph Chester.
"From Headquarters" is a tense police
drama and "Two Women" is a James
Oliver Curwood story of an altogether
different type from the first Anita Stewart
release.
Pathe News Shows Thrilling
Air Views for Victory Loan
THE Liberty Loan aerial photography
done by the Pathe News has earned
high commendation from both Gov-
ernment officials and exhibitors, some of
whom declare that the flying views shown
in issue No. 30 "have all of the thrill
quality of the real serial stuff." The pic-
tures were exclusive.
In the Victory Loan pictures. Secretary
Glass is shown sending appeals to the
people for the success of the loan via air
messenger. A Pathe cameraman in a plane
close by was on the job to get every de-
tail of the demonstration. And when the
messenger took to tlie air the Pathe News
man was right after him, and showed how
thousands of leaflets were dropped on the
cities below. The most remarkable fea-
ture was the close views of the plane and
the movements of the daring operator as
he left his seat and tinkered about the
speeding plane.
"Our Teddy" Popular in Japan.
The fame of "Our Teddy," the author-
ized Roosevelt picture, has spread to
Japan. A letter was recently received at
the McClure offices from Kikuo Kazemi,
a leading Tokio exhibitor, stating that
scores of requests had come from his
patrons and friends for information as to
when the screen version of Roosevelt's
life was to be shown in the Orient. Kazemi
declared that Roosevelt was probably the
most popular American in Japan, due
chiefly to his broad-minded attitude
tow^ard the Japanese immigration dis-
putes when he was President. So great
has been the interest aroused in Tokio
over the news that a motion picture has
been made of Roosevelt's greatest ex-
ploits that Kazemi is planning a special
lobby display at the Denkikwau Theatre,
the largest in Tokio, of "stills" from "Our
Teddy" and photographs of the actors
taking the chief roles in the picture.
"The Usurper" Is Next Williams Release
Earle Williams' next release, "The
Usurper," which Vitagraph has scheduled
for release the end of April, was original-
ly produced on the st^age by the late Nat
Goodwin. It was written by I. N. Morris
and the screen version has been directed
by James. Young.
Mr. Williams' support includes Louise
Lovely, Bessie Eyton, Bob Russell, Frank
Leigh, Billie Elmer, Jay Morely, Audrey
Chapman and Lillian Langdon.
Here You See the Sessue Hayakawa "High Sign" — Grand Rapids Only.
"A Heart in Pawn" .Shared the Strand's Sereen with "Wliitewashert Walls" the
Week of April 6, While at the Majestic "Exhibitors-Mutual Week"
Was Observed Through "What Every Woman Wants" and
-Mirtin Johnson's "Cannibals."
Strong Pictures on Robertson-Cole Schedule
AN imposing array of productions have
been completed by various Robert
son-Cole units for release through
Exhibitors Mutual.
"The Courageous Coward." an eventful
play relating the struggle of a man to
overcome a supposed act of cowardice but
which was really the bravest deed a man
could commit for a friend, is the latest
Sessue Hayakawa contribution to the
Uobertson-Cole list of Haworth offerings.
Thomas J. Geraghty wrote the story and
William Worthington directed.
The National Film Corporation pro-
claims "The Love Call" upon which Billie
Rhodes recently added the finishing
touches. Taken from a novel by Majorie
Benton Cooke which appeared in serial
form in many of the leading newspapers
of the country, "The Love Call" is a
light comedy drama. The star is seen in
a sympathetic role, marked by her un-
dying faith in her father, a retired sea
captain who was loved by no one but his
"Kid," as Miss Rhodes is known in this
production.
Few actors are so hard to fit to stories
as is Henry B. Walthall. This actor is of
such a distinctive type that it is a rare
occasion when a story is written that
suits his capabilities. But in "Modern
Husbands," which the National Film Cor-
poration has just produced with Walthall,
for release by Robertson-Cole through
Exhibitors Mutual, he has a role which
was made almost to order for him. The
play is probably the strongest in popular
appeal that Walthall has been supplied
since joining National. The picture was
w^ritten by Lee Royal, and directed by
Francis H. Grandon.
Having recovered from a recent illness
contracted after her short visit to New
York, Alma Rubens is again back in the
Brunton studios preparing her second
picture for Robertson-Cole. The produc-
tion is still unnamed, but it is a story of
the Yukon. A select cast has been en-
gaged by the Winsome Stars Corporation
to support Miss Rubens.
"The Mints of Hell," the newest Des-
mond offering, was directed by Park
Frame under the supervi^on of Jesse D.
Hampton from a story by James B.
Hendryx. ilany of the scenes were filmed
in the heart of the sierras -at Truckee,
Cal., and the big snow scenes were taken
during a blizzard which left six feet of
snow on the ground.
Bessie Barriscale is still devoting all
her energies to making " Josselyn's Wife,"
taken from the novel by Kathleen Norris.
Little news has come out of the Brunton
studios regarding the production of this
story. Miss Barriscale is being directed
by Howard Hickman.
Author of "Red Lantern"
Praises Screening of Novel
EDITH WHERRY, who wrote the novel,
"Tlie Red Lantern," which is the
basis for the ne-w Nazimova super-
production, visited the Metro studios to
see her story taking shape as a photo-
play. She marveled at all she saw and
declared it was a revelation to behold the
characters — Mahlee, the Eurasian girl,
played by Nazimova; Sam Wang, the
sinister Boxer leader; the Dowager
Empress of China and all the rest — stand-
ing before her in the flesh.
"I can see that some alterations have
been made in my story in the course of
adapting it to the camera," said Miss
Wherry, "but the changes have in nowise
affected the main incidents, nor the gen-
eral trend of the narrative. The changes,
if anything, have made the story more
compact. A few characters have been
grouped, which were not so closely related
in the book. But the effect of this, I am
sure, will be to heighten the interest of
the spectator in a motion picture theatre.
"The Pekin street setting is quite the
most marvelous thing of its kind that I
have ever beheld.
"And the types selected to surround
Nazimova bring back vividly my girlhood
memories of China. Sam Wang is the
Eurasian doctor to the life. To look at
him in the flesh — even though his is an
actor, in grease paint — and to see several
of the low-caste Boxers, fairly made my
flesh creep," said Miss Wherry.
698
THE MOVING PICTURE WORLD
May 3, 1919
Next Norma Talmadge Picture Is "The New Moon"
NORMA TALMADGE'S coming Select
picture, "The New Moon," is nearing
completion, and with the cutting and
titling, which is expected to be finished
during the ensuing weelt, the production
will be ready for distribution as a May
attraction. "The New Moon" is a Russian
story. It was written by H. H. Van Loan,
and directed by Chester Withey, who also
wrote the scenario.
The story concerns the Russian insur-
rection and the Nationalization of women.
Miss Talmadge has the part of a Russian
princess. The picture opens amid a scene
of much festivity in the Princess' palace,
■which is suddenly transformed into a
chaos of disorder. A bomb is thrown,
killing and injuring many of the guests,
including the Princess' mother. It is an-
nounced that the Bolshevists have sur-
rounded the Palace, and that the w^omen
are ordered to register at the National
bureau.
The Princess escapes, leaving her
fiance. Prince Michail Koloyar, behind.
This role is played by Pedro de Cordova,
Miss Talmadge's leading man.
Miss Talmadge is surrounded by a cap-
able cast, including, in addition to Pedro
de Cordova, Charles Gerard, who has the
role of Theo. Kameneff; Stewart Holmes,
who plays Orel Kosloff; Marc McDermott,
as Vasill Lazoff; Ethel Kaye, as Masha,
and Marguerite Clayton and Harry Soth-
ern in other important parts.
Every detail of the insurrection move-
ment in Russia has been carefully at-
tended. The continuity is even, and the
etory itself is one of more than average
interest.
De Mille's New Artcraft Is
Praised at Private View
A PRIVATE view of Cecil B. DeMille's
new Artcraft special, "For Better,
For Worse," by Edgar Selwyn and
Jeanie Macpherson, was given for a half
dozen officials and others the other night
at the Lasky studio, and the enthusiasm
which greeted every compelling moment
in the drama is cited as an evidence of
the fact that the picture will live up to
all promises made for it in advance.
The emotional appeal is big, according
to those who witnessed it in a critical
capacity and otherwise. The logic is
sound, the presentation and acting fault-
less, and the direction rises clear out of
the average class. The production is time-
ly, the problem being one that will be
appreciated by every one.
The acting of Gloria Swanson, Elliott
Dexter, Tom Forman, Wanda Hawley,
Theodore Roberts, Raymond Hatton and
others is said to be indicative of even
greater power than in previous pictures.
"Gates of Brass" Regarded
by Keenan as His Best
FRANK KEENAN entertained a party
of 40 at the Robert Brunton studios,
Los Angeles, the evening of April
10 at a pre-view showing of "The Gates
of Brass," a five-act drama, in which the
actor-producer has the role of "Jim"
Blake, tin-horn gambler, afterward J.
Hatfield Blake, promoter of shady enter-
prises, which bring him great wealth, fol-
lowed by unhappiness and disaster.
The play gives Mr. Keenan ample op-
portunities to display his versatility as
a character actor, and he makes the most
of every situation.
Through the drama runs an appealing
story of youthful love, in which Lois Wil-
son, as Margaret Blake, motherless
daughter of the gambler, and George
Fisher, as "Dick" Wilbur, son of one of
Blake's dupes in a crooked mining deal,
figure prominently. Others in the cast
are Lillian Langdon, Edwin Tilton, Clyde
Benson and Tom Bates.
Mr. Keenan regards "The Gates of
Brass" his best screen production. The
prologue is short and the story that fol-
lows is of absorbing interest. It has the
convincing ring of truth. The numerous
indoor and outdoor scenes are realistically
photographed.
Helene Chadwick Has Lead
in "Caleb Piper's Girl"
HELENE CHADWICK interprets the
title role of "Caleb Piper's Girl," a
five-act comedy-drama produced by
Astra, which will be released by Pathe on
May 18.
Miss Chadwick's portrayal of the ab-
sent-minded old bookworm's daughter,
upon whose shoulders descends the burden
of household maintenance, is quite the
best thing she has done for the screen.
The picture is a vivacious comedy-
drama. There are some tugs at the heart-
strings when we fear that after all her
efforts to save the old home her daddy
may be evicted by the grasping old
villager who has bought up the mortgages,
and we are given some touches of dra-
matic intensity when the rustic lover tries
to enforce a marriage by means which
are devious and underhanded; but in a
general manner of speaking this is a
comedy-drama which will provide a solid
liour of good entertainment.
A Dogged Expression.
Oh, Far from It! Marion Davies, In Her
Select "Getting Mary Married,"
Doesn't Believe in 'Em.
.Some British Ilits In Holmes Travelogrne.
The April 20 release of the Paramount-
Burton Holmes Travelogues embodies an
interesting trip in England in war time
with Mr. Holmes. First, one vists a school
devoted to the teaching of cookery to the
British Army cooks.
Next comes the tank garage, where one
boards a real battle-scarred tank, if it
lias sufficiently recovered from its wounds,
and takes a joy ride. Tlien one visits one
of the big aviation fields, there to see
liritish men and women, and some
"Yanks," tuning up, testing and perfect-
ing the huge bombers and the smaller
scout and battle planes.
Then the School for War Dogs is visited,
and we are shown how these animals were
taught to pass through or over barbed
wire entanglements, through smoke
screens or against rifle-flre.
Lois Wilson
Who Supports J. Warren Kerrigan
in Hodkinson's "The Best Man."
How a Connecticut Manager
Played "Courageous Coward"
WALTER GRIFFITH, manager of
Poll's Bijou Theatre in New
Haven, Conn., for the first time in
three years played Sessue Hayakawa in
his latest Robertson-Cole release through
Exhibitors Mutual entitled "The Courage-
ous Coward" and displayed excellent show-
manship in exploitation, in display and
in advertising. The Bijou lobby and in-
terior was entirely decorated w^ith
Japanese lanterns and Oriental trim-
mings.
Mr. Griffith did not stop at his lobby in
putting over the picture but had his girl
ushers in Japanese costume, with Chrys-
anthemums placed at the side of their
heads.
It was a splendid display, and one that
created not only increased attendance at
the theatre, but also aroused comment on
the originality of the decorations. Mr.
Griffith is a thorough showman, has been
with the Poll Circuit for twelve years,
and has gained his success through his
original ideas in putting his shows before
the public.
Reports from Mr. Griffith as to the
merits of "Courageous Coward" are that
standing room business prevailed during
the three day run at his house.
Natalie Talmadge in "By Rigrlit of
Conquest" Cast
Natalie Talmadge is now a member of
the cast for the next Norma Talmadge
production, "By Right of Conquest."
Natalie will play "Janie," quite an im-
portant part in this story by Arthur Horn-
blow, editor of the Theatre Magazine.
Natalie Talmadge has appeared with both
her sisters Norma and Constance, in prev-
ious productions.
Edward Jose, the Belgian, has signed
a contract with Mr. Schenck to direct the
picture. Mr. Jose had a long and success-
ful career on the speaking stage in France.
First of Tliree RemalnlnK Dreir Comedies.
The first of the three Paramount-Drew
comedies made by the late Sidney Drew
and Mrs. Drew and yet to be released by
the Famous Players-Lasky Corporation is
scheduled for April 20. This is "The
Amateur Liar," by Albert Payson Terhune.
May 3, 1919
THE MOVING PICTURE WORLD
699
Request Advance Dates on
"The Veiled Adventure"
BRANCH managers in nearly every Se-
lect exchange in the country have
received numerous requests for ad-
vance play dates on Constance Talmadge's
current attraction. "The Veiled Adven-
ture." Already first-run showings have
been announced for Chicago, Boston and
Louisville theatres, including a w'^eek at
Sig Faller's Bijou Dream in Chicago.
"The Veiled Adventure" is said to be
one of the most entertaining pictures Miss
Talmadge has ever made, presenting her
in a number of widely diversified and
amusing roles. The story is a fast-mov-
ing comedy plus drama type. First, as a
charming debutante, then as the propri-
etress of a manicure shop. Miss Talmadge
finds plenty of opportunity for side-
splitting situations.
Harrison Ford is Miss Talmadge's lead-
ing man. He is supposed to be a diamond
in the rough from Texas, but Miss Tal-
madge soon massages him into a respect-
able gentleman of the first water. The
other members of the cast are Stanhope
Wheatcroft, Vera Doria, Rosita Marstini,
T. D. Crittenden, Eddie Sutherland, Mar-
garet Loomis and Vera Sisson.
"The Veiled Adventure" is an original
story written especially for Miss Tal-
madge by Julia Crawford Ivers. who also
w^rote the scenario. It was directed by
Walter Edwards, and the photography is
by James C. Van Trees.
Special Aids for "Mag^dalene" in Chicai^o.
A special publicity service for the four-
week engagement of "The Eternal Mag-
dalene" at the Bandbox Theatre in Chi-
cago's loop district has drawn the atten-
tion of the entire city of Chicago to the
Goldwyn extra. Quarter and half page
display advertisements in the Chicago
morning and evening papers, combined
with reader publicity in the columns of
virtually all of the newspaper screen
critics, and endorsements by leading citi-
zens, have focused interest on the picture
in an extraordinary fashion.
Among those who have added their
words of praise and backing to the ex-
hibition of the picture by Manager John
Keans of the Bandbox are Harry B. Mil-
ler, prosecuting attorney of Cook County;
Wells M. Cook, Harry Fisher, and Ed-
mund K. J. Jarecki, associated judges of
the municipal court, and Dr. Anna Dwyer,
of the Chicago Morals Commission and
Morals Court.
"Eternal Ma^irdalene" Gets Heavy Bookings
Goldwyn announces that receipt of more
than 300 contracts on "The Eternal Mag-
dalene," the Goldwyn extra, within the
last ten days. The success achieved by
the virile drama of compassion at pre-re-
lease showings in Chicago, Milwaukee,
Minneapolis and in several large cities oi
the East has stimulated bookings.
" 'The Eternal Magdalene' opened to
capacity business," was the report by wire
from John Keane, manager of the Band-
box Theatre, Chicago, where the Goldwyn
extra opened a four week's engagement
yesterday.
A recent trade showing of the picture
in the Minneapolis Goldwyn office resulted
in bookings by a score of prominent ex-
hibitors in the Northwest.
Trade showings at the Pittsburgh, Dal-
las and Atlanta Goldwyn exchanges were
also productive of many immediate book-
ings.
800 Chinese Talie Part in "Red Lantern"
The Metro studios in Hollywood, looked
like an arsenal after an earthquake when
Albert Capellani, Nazimova's director,
finished directing the Pekin street battle
scenes in "The Red Lantern," the Russian
actress's coming superproduction. Eight
huiiuieu Chinese were the Boxer "army"
aiiu every man jack of them was armed
wim &oiiie son of weapon.
See i*-
sd your fa-vonie Pictd||
Alb«rt [ Smith 4nd Cyrus Tot«ns0nd_£ifady ^
, — - ■" T-" Trlli
Looks As If the Old Cabin Home Were on a Bust.
Anyhow it's about due for one in this 24-sheet scene from the Vitagraph serial,
even if it is on waterfall-wagon.
Big Billboard Campaign on New Vitagraph Serial
VITAGRAPH has perfected its plans for
one of the largest billboard cam-
paigns in its history in connection
with the release of the Antonio Moreno-
Carol Holloway serial, "Perils of Thunder
Mountain."
Eight 24-8heet sketches by as many
different artists were submitted, and from
these the selection for the stand was
made. The 24-sheet pictures one of the
big thrills in the serial, a novelty not
only in the matter of billboarding but like-
wise a thrill that may well earn for itself
the reputation of the most sensational
spectacle that the screen has so far wit-
nessed.
The hero and heroine are shown on the
roof of a shack being swept away by a
mountain torrent toward a waterfall that
is sure to annihilate them. The poster is
being printed in striking colors and with-
in a few weeks will cover stands from one
end of the country to the other.
Vitagraph's billboard campaigns on its
serials heretofore have been potent aids
in launching these chapter plays and the
stand of "Perils of Thunder Mountain" is
by far the most enticing of all of Vita-
graph's series of 24-sheet smashes.
The serial was written by Albert E.
Smith and Cyrus Townsend Brady. The
serial is in fifteen episodes and is now
well under production. Antonio Moreno
and Carol Holloway are the stars and R.
N. Bradbury and William Baumann are
the directors.
"Perils of Thunder Mountain" is a real
snow serial. The greater part of the ac-
tion takes place in the midst of vast
reaches of snow. The serial company
worked for weeks in Truckee, Cal., and
secured some wonderful snow scenes.
Vitagraph counts specially on the snow
element in the serial as a summer attrac-
tion for it is felt that during the hot
months, the production with its beautiful
shots of great snow drifts w^ill be a most
welcome spectacle for screen followers.
Exhibitors Praise Latest
Marion Davies Select Film
MARION DAVIES' latest Select picture,
"Getting Mary Married," released
early in April, is declared by many
exhibitors to be the best picture Miss
Davies has ever made. The story was an
original one by John Emerson and Anita
Loos. It was directed by Allan Dwan.
In no other picture in which Miss
Davies has starred has she appeared to
such excellent advantage as in this pro-
duction. Every detail of direction and
photoplay has been carefully executed.
One of the many reasons for its success
is said to be the naturalness and sim-
plicity of the story, which concerns a
likable, every-day girl whose mother
dies and leaves her in the care of a
wealthy step-father. As interpreted by
Miss Davies, the character is perfection
in itself. Early in the story she w^ins the
sympathy of the audience, and she holds
it until the last minute of a happy and
entertaining end.
Exhibitors who have seen "Getting
Mary Married" are loud in their praise of
Miss Davies' work, and one has char-
acterized It as the finest example of act-
ing he has seen in any picture this year.
First of Emmy Wehlen's
New Comedies Listed
THE first of Emmy Wehlen's new series
of romantic comedies to be produced
under her new contract with Metro
will be released May 5, according to an
announcement just issued by that firm.
"The Amateur Adventuress" is the title
of the play, Metro having retained the
name of the original novelette by Thomas
Edgelow as published in a popular maga-
zine, from which this comedy of life in a
big city was taken.
June Mathis. head of Metro's scenario
department, and Luther A. Reed, one of
their most capable technicians, collab-
orated on this screen adaptation of the
story.
Surrounded by a notable cast, the for-
mer musical comedy star has on more
than one occasion during the production
of the picture displayed a marked dra-
matic power of expression which will
serve both as a surprise and treat to her
followers.
One of Metro's leading directors, Henry
Otto, has brought out in Miss Wehlen, an
artistic side of her personality which has
heretofore lain dormant.
Part of the story is unfolded in the
exclusive suburban Larchmont, outside of
New York, and for these scenes some of
the most beautiful sites in the outlying
sections of Hollywood, Cal., have been
photographed.
Among the principals in the cast sup-
porting the star are Allan Sears (leading
man). Gene Pallette, William V. Mong,
Marion Skinner, Lucille Ward, Bonnie
Hill and Victor P' "
i^Sfi«*'A
Uses "Bolshevism on Trial" Stationery.
Harry H. Hicks, branch manager of
Select's Cincinnati exchange, is employing
every trick to put over Select's "Bolshe-
vism on Trial." In addition to the adver-
tising matter with which Select branch
managers have been supplied by the home
offlce, Manager Hicks has gone one step
further by making his letterheads work
as well as his salesmen. Every letter
that leaves the Cincinnati exchange car-
ries the head and hooked hand of the
Bolshevist which Select uses in its trade-
paper advertising. This is printed across
the full face of the sheet, with a light
impression, forming a background of
faint red.
"00
THE MOVING PICTURE WORLD
^lay 3, 1919
Robertson-Cole Buys Three Michelena Productions
THE entire series of three productions,
upon which Beatriz Michelena and
her own company have been work-
ing: for more than a year, has been pur-
chased by Robertson-Cole Company. This
announcement follows the statement
issued by this organization last week to
the effect that "Just Squaw." first of the
series, had been purchased for release
through lOxhibitors Mutual.
"Just Squaw" lias been made ready for
release, and in order there will follow
"The Deadline" and "The Spitfire," each
a drama of life in the west in the glori-
ous days that unhappily are now but
cherished memories.
George Middleton, who directed "Just
Squaw" which will shortly be screened
for the first time in New York, also
handled the reins on "The Deadline" and
"The Spitfire."
There will be many distinctive features
to make the Michelena contributions to
the silent drama noteworthy additions to
the high standard for which Robertson-
Cole products aie noted.
Not the least of these will be the in-
corporation of a distinctive line of titling.
When Director Middleton found he couldn't
improve his play, he went ahead and im-
proved the titling. He devised a title
upon which the head of the character
speaking the lines appears in the upper
left hand corner.
"Just S(|uaw" is expected to give the
Michelena series a good start. Combin-
ing all the elements of good melodrama
with its barrier of blood — the most in-
surmountable barrier in the world — the
picture contains a strong appeal to pic-
ture audiences.
The story was written by Earl Snell.
Raises Admission Prices on
"Eleventh Commandment"
THE ELEVENTH COMMANDMENT,"
the Ralph Ince special production
released by Exhibitors Mutual, did
a big business at 25 cent admission prices
ill the little city of New Castle, Ind., ac-
ording to a letter from Guy D. Hammill,
manager of the Royal Theatre, New
Castle. Tlie picture stars Lucille Lee
Stewart.
The picture was built from an original
story by Ralph Ince for the Advance Mo-
tion Picture corporation, Lee Shubert and
Edward Davidow and Arthur Hammer-
stein, who selected Exhibitors Mutual for
its distribution.
It deals with the unwritten eleventh
commandment : "Thou shalt marry none
but the man thou lovest," with Miss Stew-
art portraying the role of Dora Chester,
a girl who broke the commandment.
Alice Brady's "Redhead"
Now Released by Select
ALICE BRADY'S coming Select pic-
ture, "Redhead," is now^ completed
and will be ready during the current
week for distribution as an April attrac-
tion. "Redhead" was adapted for the
screen by Charles Maigne from a story
by Albert Payson Dowst, which appeared
in a recent number of one of the popular
magazines. Mr. Maigne also directed the
production.
One of the outstanding points of Miss
Brady's "Redhead" is the supporting
cast which is headed by Conrad Nagel.
Mr. Nagel is Miss Brady's leading man in
her stage play, "Forever After," which is
now in its thirty-second week on Broad-
way. The other members of the cast are
Charles A. Stevenson, Robert Schable, •
Charles Eldridge and May Brettone.
"Redhead" brings Miss Brady to the
screen in an entirely different role. The
opening of the story finds her as the star
entertainer in one of the fashionable cab-
arets. Miss Brady sings, dances and
tlirts, and her latter accomplishment wins
for her the love of one of the wealthy
patrons. One evening they are inarried
to the tune of a jazz band and the shouts
and laughter of their friends. Then
comes the rift in the lute which makes
one of the most entertaining stories Miss
Bray has ever done. There is the inev-
itable happy ending, but it is arrived at
by an entirely new and different road.
Comedy and pathos are mingled with ex-
ceptional skill.
Christie Makes Scenes
Enroute to San Diego
LEAVING Los Angeles. Al E. Christie,
together with Bobby Vernon, Ethel
Lynne, Eddie Barry, George French,
Harry Edwards, and others, took the day
boat to San Diego with a schedule of
thirty scenes for a coming Christie com-
edy to make en route. On leaving the
studio it was Mr. Christie's intention to
begin making pictures before the steamer
left San Pedro and conclude only after
docking in Los Angeles Harbor, two days
later.
On returning to Los Angeles, after this
interlude of work on a Christie comedy,
Mr. Christie will devote his attention to
completing "Rowdy Ann," which Is the
second of the two-reel Specials, featuring
Fay Tincher, Patricia Palmer, Eddie
Barry, Harry Depp and Katharine Lewis.
The larger part of this special production
has been completed and it will be the
Special release for the later part of May.
Picture of Ancient Custom.
Ah Handed Down by Beatriz Michelena in
Exhibitors-Mutual's "Just Squaw."
World Has Pieturlzcd Hlley Poem.
The announcement made by World Pic-
tures that it has taken over the distri-
bution of a picturization of James Whit-
comb Riley's famous poem, "Little Or-
phant Annie," recalls the fact that Riley
in writing this poem is credited with
having written the greatest money-mak-
ing poem and the best paid piece of
literary work ever published, if one takes
into consideration tlie number of words.
With what was paid for the moving pic-
ture rights, together with the rights of
publication, it brought In more than a
thousand dollars a word.
Lilia Hope.
Who, Besides Brightening This Page,
Is Featured in Malcolm Strauss
Photoplays, Soon to Be Released.
World to Distribute
Two-Reel Comedies
World' pictures announces that
they w^ill distribute a number of
two-reel comedies made by the
Macdon Pictures Corporation. Two of
these comedies, "Pardon Me," and "Nep-
tune's Step-Daughter," have been finished,
and work is now progressing on the third.
The star is Gertrude Selby, who be.gan
her picture career as a featured player
and later as a star in the L-Ko comedies.
Miss Selby was afterwards starred by the
Universal in five-reel dramas, following
which she was featured by Mack Sennett,
under whose direction she appeared in a
number of his productions. She was then
engaged by William Fox and originated
the Sunshine Girl as the star of the Sun-
shine Comedies.
Supporting Miss Selby is Bobby Con-
nelly, who recently made an outstanding
hit in "The Unpardonable Sin." This
child, it will be remembered, was starred
in a series of pictures called "Sonny Boy."
Patsy Do Forest also appears in these
comedies. She has been connected with
a number of the best known comedy or-
ganizations in this country. Lew Marks,
who started his career as a comedian in
Keystone comedies, appears to advantage
in support of Miss Selby.
Frank P. Donovan will direct. Mr.
Donovan has produced over a hundred and
twenty-five comedies for General, Mutual,
Universal and Paramount. Mr. Donovan
began his picture career as motion pic-
ture editor of the New York Star, later
joining the New York Journal and Photo-
players' Magazine.
The Thanhousor studio at New Rochelle
has been secured under a long lease by
the Macdon Picture Corporation.
SpnnliirdN Like Gddie Polo.
Eddie Polo, ITniversal's Herculanean
star, is rapidly becoming as popular in
Spain as the toreadors of old. According
to a Spanish film magazine of Barcelona,
Polo's work in "The Bull's Eye" has made
him a favorite in King Alphonso's country.
According to the magazine, the picture,
in Spanish known as "El Blanco Tragico,"
is playing at a majority of theatres in
Spain and "... the audiences follow
with groat interest and admiration the
heroic adventures of the great Eddie Polo,
who is one of the favorite actors."
kx
May 3, 1919
THE MOVING PICTURE WORLD
701
Novel Advertising Trailer
for Capellani's "Oh, Boy"
AN advance advertising trailer of
striking originality has been pre-
pared by Albert Capellani as one
of the many seat-selling accessories that
will be available to exhibitors in connec-
tion with the release of "Oh Boy," the
first of the June Caprice-Creighton Hale
series for release through the Pathe Ex-
change, Inc.
While film trailers advertising forth-
coming productions can no longer be
classed as novelties, the one to be offered
to exhibitors booking "Oh Boy," is a
distinct novelty. It not only depicts a
scene which should register one of the
biggest laughs in the picture, but is in-
troduced uniquely by a bill-posting outfit
rambling down a street and stopping in
front of a huge billboard stand.
The generalissimo of the paste and
brush, clambers down from his seat, gazes
medidatively at a poster proclaiming Elliot
and Comstock's "Oh Boy," the "greatest
musical comedy hit of the past decade."
He returns to his wagon, and reappears,
in a moment, heavily laden, and covers
the board with a new tw^enty-four sheet
poster.
"When Doctors Disagree" Is
Mabel Normand's Newest
MABEL NORMAND'S new Goldwyn pic-
ture, now nearing completion at the
Culver City Studios, has the in-
teresting title of "When Doctors Dis-
agree." It is a small town farcical ro-
mance, a medium of expression in ■which
her new director, Victor Schertzinger,
excels. As a matter of fact, "When
Doctors Disagree" gives Miss Normand
just a bit wider scope than her previous
vehicles have done. As Millie Martin,
daughter of the village tightwad, with a
thirst for beauty both of person and en-
vironment. Miss Normand is asked this
time to do more than frolic and fall into
scrapes. She must be wistful, appealing
and entirely ignorant of the complica-
tions in which she finds herself when
rushed to a .sanatorium for an immediate
operation.
The new Goldwyn picture enlists the
services of experienced comedians. They
Include Walter Hiers, George Nichols,
Fritzie Ridgeway, William Buckley James
Gordon and Alec B. Francis.
Special Stories tor Exhibitors.
Supplementing the regular publicity
campaign being carried on for "Our
Teddy," McClure Productions, Inc., have
arranged to supply exhibitors with news-
paper stories especially adapted for use
in their particular localities. For ex-
ample, the First National exchange which
is distributing the Roosevelt picture in
North Dakota has been furnished with
stories recalling Colonel Roosevelt's
career as a ranch-owner in Medora. North
Dakota and pointing out the numerous
scenes in which Roosevelt as a Dakota
ranchman is depicted on the screen in
"Our Teddy." At the same time it is sug-
gested that exhibitors in that state write
personal letters to former associates of
the Colonel especially ex-Rough Riders,
asking their co-operation in exploiting
the film. In this way a strong local In-
terest will be stimulated.
Wanda Hawley to Lead for Reld.
Although she has not yet finished
"Secret Service," in which she plays the
leading feminine role, supporting Captain
Robert 'V^rwick, Wanda Hawley has be-
gun work as lead in Wallace Reid's new
picture, "You're Fired," which is an adap-
tation of one of O. Henry's stories, "The
Halberdier." James Cruze is directing,
from the scenario by Clara G. Kennedy.
Just a 24-Sheet, but It Does Justice to "Just Squaw."
Which is Beatriz Michelena's initial release through Exhibitors Mutual.
"Road Called Straight" Claimed Bennison's Best
GOL/DWYN is promising exhibitors
everywhere the aggregate of their
success w^ith Louis Beanison's first
three-star series productions, made by
Betzwood Film Company and released
through Goldwyn, will be exceeded with
"The Road Called Straight," the star's
newest production, released May 11.
The producers of this picture set .great
store by what they call the fulfilment of
the Bennison promise. In three previous
features, "Oh, Johnny!", "Sandy Burke of
the U-Bar-U" and "Speedy Meade," the
young cowboy star has given visible
evidence that a new screen luminary was
in the making; in the fourth he is made.
As Al Boyd, uncouth but lovable master
of a great Western cattle ranch, who
beats at their own game the scheming
father and fiance of the girl he loves,
Bennison stands revealed as a screen
actor without a superior in similar roles.
This, coupled with an unusual story,
splendid photography, unerring direction,
capable titling and many novelties of
setting and situation, insures, in the opin-
ion of the producers, a picture wholly
worth while.
Big first runs now are being booked for
"The Road Called Straight," and re-
ports from Goldwyn's twenty exchanges
throughout the country show that ex-
hibitors have arrived at the realization
that in Louis Bennison they have a "box
office star" — one whose increasing popu-
larity insures a bigger return with each
successive appearance.
"The Road Called Straight," written by
Wilson Bayley, author of Bennison's first
motion picture, "Oh, Johnny!", and
directed by Ira M. Lowry, tells an un-
hackneyed story of love and luck that
rings true.
Supporting Bennison in "The Road
Called Straight" is an unusually capable
cast, headed by beautiful Ormi Hawley,
who needs no introduction to picture
lovers. The diflncult role of Stevens is in
the capable hands of Henry Mortimer,
long a successful portrayer of stage and
screen roles. Burton Churchill plays the
father with his accustomed skill and Jane
Adler plays the mother. A comedy role
falls to John Daly Murphy in the part of
the Swlftmore valet.
Cameraphone Opens vrith Vitagraph.
Vitagraph's production, "The Third De-
gree," has been booked by the Rowland
and Clark Enterprises to open the new
Cameraphone Theatre on Fifth avenue,
Pittsburgh. The Rowland and Clark
Enterprises have taken over the Camera-
phone Theatre and are redecorating it so
that upon its reopening it will be one
of the finest picture houses in the city.
The signing of the Pittsburgh house is
a triumph parallel to the Ascher contract
in Chicago.
The signing of "The Third Degree" as
the opening attraction marks also the
signing by Rowland and Clark Enter-
prises of complete Vitagraph service for
the house. The Alice Joyce pictures, the
Earle Williams pictures, the Harry T.
Morey pictures, the Bessie Love pictures,
the Corinne Grifl^th pictures and the
Gladys Leslie pictures will be shown at
the Cameraphone regularly, as will the
Larry Semon Comedies, and Vitagraph's
Big "V" Special Comedies.
Fannie Ward at Best in
Pathe's "Cry of the Weak"
THE Cry of the Weak," starring Fannie
Ward, the eighth of Pathe's Extra
Selected Star Photoplays, released
May 8, has earned unanimous praise from
reviewers who witnessed a special show-
ing. The picture fully justifies Miss
Ward's declaration, before she recently
sailed for Europe, that in this story, by
Ouida Bergere, "I have done the best
work of my entire career, both on the
screen and the spoken stage." She con-
siders it even better than "Common Clay,"
the success records of which are still
steadily increasing. The production was
made by Astra Film Corporation.
Ouida Bergere has emphasized in an
entertaining manner, without "preaching"
or "propaganda," the theory that a great
number of the crimes which are com-
mitted today are based on vengeanace
against the harshness of society, and
that many criminals if given the proper
opportunity may be reclaimed.
In Miss Ward's support are selected types
that exactly fit the characters — Frank
Elliott, as District Attorney Dexter; Walt
Whitman, as Judge Creighton; Paul Wil-
lis, as Budd, and many other capable
screen artists.
George Fitzmaurice has achieved one
of America's directorial successes. It is
said. "The Cry of the Weak" is one of
the finest examples of his art. Much of
the action takes place at night, and the
night scenes are especially good, giving
just that amount of weird and uncanny
effect to convey the correct "atmos-
phere" indicated.
Hondini Serial In West May 1.
World Pictures announce that May 1 is
the release date for the distribution of
the Houdini serial, "The Master Mystery"
in the following states: California, Ore-
gon, Washington, North and South
Dakota, Nebraska, Kansas, Missouri,
Idaho, Arizona, Montana, Nevada, Minne-
sota and part of Iowa. Thousands of
sheets of paper will be posted exploiting
this super feature and, in addition, an in-
tensive newspaper campaign is being con-
ducted. The fact that Houdini has ap-
peared in each of these states both as a
vaudeville headliner and as a star of his
own company gives a local interest to the
serial that ought to make it a successful
box ofllce attraction.
702
THE MOVING PICTURE WORLD
May 3, 1919
"Unknown Love" Heads Pathe Program for April 27
PATHE program for April 27 is strong
in feature, serial, comedy and mis-
cellaneous interest, and is headed by
Leonce Ferret's production, "Tlie Unknown
Love," starring Dolores Cassinelli, with
E. K. Lincoln. It Is released as a Pathe
special.
"The Glowing Eyes," Episode No. 2 of
"The Tiger's Trail," opens as the heroine,
Belle Boyd (Ruth Roland) agrees to tell
the Tiger Worshippers where she has
hidden her portion of the Pact of Three
in order to escape from the Tiger's cage,
w^here they have imprisoned her.
A rollicking. Keen satire on life around
the modern stage is "Ring Up the Cur-
tain," the Rolin comedy starring Harold
Lloyd, with Bebe Daniels and "Snub" Pol-
lard. There are pretty girls in it, and
some pretty strenuous knockabout work;
but, as in all of these new types of
comedy, it Is clean, wholesome and full of
laughs.
Pathe Review No. 8 has been called a
"wonder issue," for, with a combination
of the microscope and motion picture
camera, it shows the circulation of the
blood. Dr. Raymond L. Ditmars gives
some highly entertaining studies of the
chimpanzee; the Pathe color travel views
are of beautiful Japan; sugar-making in
Java is shown, and the Novagraph slow-
motion pictures have to do with lariat
throwing and cowbody stunts.
Pathe News No. 36 is released on April
20, and No. 37 on Saturday, May 3.
Fox's "Pitfalls of Big City"
Acclaimed by Exhibitors
FOLLOWING immediately after the trade
paper reviewers' unanimous praise
of Gladys Brockwell's picture. "Pit-
falls of a Big City" as one of the best
photoplays of the season, exhibitors
throughout the country are adding their
statements that the picture is scoring one
of the biggest successes yet achieved by
this star.
Heavy rain that lasted all day and which
was accompanied by a gale failed to keep
people away from the Chicago showing of
"Pitfalls of a Big City" at the Rose Thea-
tre on the opening day of last week's
engagement, according to the Exhibitors
Service Bureau of the Fox Film Corpora-
tion. While neighboring theatres were
doing virtually no business, it is stated
that there was a continuous stream of
patrons into the Madison street house,
where "Pitfalls of a Big City" is booked
for two solid weeks.
A preliminary one-day showing on the
preceding Sunday at the Boston theatre,
Chicago — operated by the owners of the
Rose — brought capacity business through-
out the day and evening. Manager Harry
Miller of the two theatres reports many
comments in praise of the picture.
A. Horwitz, owner of the Colonial Thea-
tre, Toledo, is another exhibitor who is
enthusiastic in his praise of "Pitfalls."
In the Philadelphia district the same
story is told. Exhibitors are unanimous
In their praise of the quality and box
office value of the picture. Milton Russell,
managing the Colonial theatre, Atlantic
City, for the Stanley Company of Phila-
delphia, entered Into arrangements for
repeat dates on the picture.
Confprcnce DiH<>iiNslonN ItooNt Film.
I'.ookings of the World fo;it\irc picture.
"What Shall We Do witli Him?", have
shown a sharp increase during the past
week as the result of the country-wide
publicity given by the newspapers to the
Peace Conference's discussion of the
KaL^er'a fate. Stories carried by nearly
every newspaper in the United States have
caused renewed public interest. "What
Shall We Do with Him?" tries the Kaiser,
sentences him. and carries out tlie
sentence. Exhibitors have been quick to
cash in "n the picture, which portrays eo
accurately what is uppermost in the pub-
lic mind. Tlie people are given a chance
to decide whether the verdict is accord-
ing to their judgment or not by means of
voting contests which exhibitors can con-
duct themselves or through the colmuns
of their local newspapers.
Goldwyn Schedules Three
Ford Releases for May
THE Ford Educational Weekly, which,
under Goldwyn distribution, is now
being shown in close to 5,000 theatres
throughout the country, throws the "close-
up" on three interesting topics in coming
issues, Henry Ford's motion picture news-
paper, as the weekly is popularly styled,
mixing the lighter phases of life with the
more . serious picturizations. The three
new subjects announced for Goldwyn re-
lease in May are:
May 4 — "Going Up" — Climbing Mount
Hood.
May 11 — "Can the Poor Fish" — a pic-
turization of the salmon industry.
May 1S-^"A Wild Goose Chase" — Hunt-
ing wild geese witli a camera.
All three subjects are vitally interest-
ing and educational. The issue on the
exploitation of Mount Hood, depicting as
it does the dangers with which the climb
is fraught, is certain to interest students
and the great majority of the reading
public as much as it w^ill mountain ex-
plorers themselves. "Can the Poor Fish,"
the May 11 release, brings the Ford
Weekly public in close touch ■with several
Pacific Coast fisheries and hatcheries. "A
Wild Goose Chase" depicts a hunt in the
wilds of northern Minnesota by a band
of Ford cameramen, with wild geese
which abound in the mountainous copper
country as their objective. Nimrods and
others interested in the hunting game
will find much to amuse and enlighten
them in this Ford Weekly for May 18.
"Cameo Girl" Merg^es -with Capellani.
Dolores Cassinelli, the "Cameo Girl,"
announces that the Cameo Pictures Cor-
poration, of which she is the head and
which was organized to produce a series
of special productions in which she was
to be starred, has now merged with the
Albert Capellani Productions, Inc.
By special arrangement entered into be-
tween Miss Cassinelli and Mr. Capellani,
Mr. Capellani w^ill personally direct and
supervise the productions in which Miss
Cassinelli will be starred, and it is stated
that these productions will be given the
brand name of "Cameo Picture."
Work on the first of the Cassinelli pic-
tures has already been started and as
previously announced they will be re-
leased through the Pathe Exchange, Inc.
Vivian Martin Begins on "Third Kiss.
Work has been begun at the Morosco
studio of the Famous Players-Lasky Cor-
poration on "The Third Kiss," in which
Vivian Martin is starred. The story was
written by Heliodoro Tenno, and the
scenario is by Edith Kennedy. Robert
Vignola is directing.
This is a comedy-drama of considerable
heart interest. The plot is elaborate and
contains many big situations and surpris-
ing twists. Some of the scenes show an
amateur theatrical performance given by
the people of a settlement in New York's
poorer quarter.
niger Booking for "The Comnton Cause."
Vitagraph reports that J. Stuart Black-
ton's big production, "The Common
Cause" has been booked for an indefinite
run at the Palace Theatre, Los Angeles,
to open the first week in May.
A big advertising campaign Is being
put back of "The Common Cause" by the
Palace Theatre management and a long
run is being provided for.
George Melford.
"Uncle George" has just renewed a con-
tract with Famous Players-Lasky to
direct for them for two years.
Tom Moore Has Big Role
in "The City of Comrades"
TOM MOORE is in the midst of the pro-
duction of Basil King's widely read
Saturday Evening Post story, "The
City of Comrades," obtained for him in the
face of strong competitive bidding by
Samuel Goldwyn, who has just arrived
in Culver City for the purpose of keeping
in close touch with the work. The pic-
turization of this novel offers brilliant
opportunities not only to the star but to
every unit of the Goldw^yn producing staff.
For Tom Moore there is the role of
Frank Melbury. It is not alone the prin-
cipal character around which revolves the
strong story, but is a psychological study
of such power and consistency that It
promises to lessen the limitations of the
cinema. The entire play, for that matter,
concerns people who pass through vari-
ous phases to a higher development and
are as far removed from the conventional
figures of the screen as it is possible to
imagine. "The City of Comrades" may
briefly be described as a drama of regen-
eration.
Despite the psychological aspect of the
drama and its portrayal of steady char-
acter building, it is not without thrills
and sensational climaxes, the strongest
of w^hich occurs is the Halifax disaster,
following the collision in the harbor of
two steamers laden with explosives.
With a story of this character Goldwyn
surrounds Tom Moore with a cast of un-
usual distinction and finesse. Playing the
role of Lovey, second only in importance
to that of Frank Melbury, Otto Hoffman
makes his first appearance in Goldwyn
Pictures after a number of years In
Thomas H. Ince successes.
Again Seena Owen finds a part entirely
to her liking — she is cast as Regina
Barry. Albert Roscoe, lately rendering
distinguished services to Theda Bara In
"Cleopatra," "Salome" and other plays, re-
turns to a modern role as Dr. Stephen
Cantyre. Others in the cast are Mary
Warren, Kate Lester, Alec B. Francis and
Robert Walker.
Gladys I.i«.<^Iie's Latest Goin^ Strong
For the past few^ w^eeks reports have
been coming from various quarters of the
splendid reception that is being given to
Vitagraph's latest Gladys Leslie release,
"Miss Dulcle from Dixie."
Vitagraph reports that the production
Is playing to bigger business than any
Gladys Leslie release in the past year.
May 3, 1919
THE MOVING PICTURE WORLD
703
Screen Mag^azine Shows
Functions of the Heart
UNDER the title of "A Silent Sermon"
the Universal Screen Magazine No.
11, shortly to be released, shows the
effects of stimulation, over-stimulation
and of improper food, upon the heart. To
obtain views of the heart performing- its
duties, the Screen Magazine editor went
to a New^ York experimental laboratory
where a frog was cut open before the
camera. With the heart of the frog ex-
posed scientists demonstrated what is
medically termed "jumping heart," the ef-
fect of intoxicants upon the heart, the
"normal heart" and the action of the
"nervous heart." The picture shows the
wonderful organism of the heart and sur-
rounding vessels and structures.
Second to "A Silent Sermon" in interest
Is an episode dealing with the activities
of New York police in tracing, apprehend-
ing and classifying criminals. The pic-
tures show how the crook is arrested,
brought to the police headquarters, ar-
raigned, sentenced, his Bertillion record
made and recorded, also checked against
the permanent office record, his photo-
graphs for the rogues gallery, his appear-
ance and even his walk recorded.
Pictures of the latest dance steps by
Ada May Weeks and Clifton Webb, as in-
troduced in "Listen Lester," a Broadway
stage hit, the Whozit Weekly some un-
usual double exposures, a humorous epi-
sode dealing with the servant question
and pictures of Jess Willard in training
complete the release.
Life's a Tough Proposition "When Doctors Disagree."
But Mabel Normand wants to help all she can in this, her coming Goldwyn.
Production Drive at Metro West Coast Studios
More Beauties for Li-Ko Comedies.
The spirit of California summer is being
put into comedy production at Universal
City these days. At the L-Ko studios
President Julius Stern has added over a
score of athletic beauties to the roster
and a number of new comedians and
comediennes have also been signed to ap-
pear in coming productions from this
center. Edith Roberts, former Bluebird
star, is the most recent addition to the
L-Ko staff, but among the recruits now
at work at the studios are Jean Temple,
Iva Roberts, Margaret Draycup, Betty
Jamison, Pearl Hutchinson and Gertrude
Laneson.
ALL the departments of the Metro
studios in Hollywood are running
on high gear these days and are
fairly humming with the activities re-
sultant with the announcement of the ap-
proaching change in the production policy,
as adopted and outlined by Metro's presi-
dent, Richard A. Rowland, in a recent
interview.
In addition many new vehicles have
been purchased for the use of Viola Dana,
May Allison, Emmy Wehlen, Bert Lytell,
and Hale Hamilton, from writers whose
novels and short stories have come to be
recognized for their originality of theme
and situations.
Hale Hamilton's Xesct "KuU o' Pep,"
All of these favorites are at present en-
gaged in completing productions under
the old program release policy, and,
after a brief rest, each will. In turn, step
into a new robe now being tailored for
Taylor Holmes' "Taxi" Is a Swift Moving Vehicle
IT IS the unanimous opinion of the staff
of Triangle executives who viewed
Taylor Holmes' latest comedy at a pri-
vate showing in their projection room
last week, that "Taxi" is the smoothest
and most swiftly running vehicle in which
their jovial star has ever been presented.
" 'Taxi' runs swiftly, with a snap and a
dash, but why shouldn't it?" remarked
Triangle's publicity representative, "for,
you see, it's well greased with laughs.
And speaking of fuel, Mr. Holmes has sur-
rounded himself with an excellent cast.
We're mighty glad to report that both
the producers and the distributors are
enthusiastic about this third Triangle-
Holmes special," he continued. "You see,
we determined that each picture produced
under our new policy of releasing spe-
cials in a series, should be better than its
predecessor, and 'Taxi,' scheduled for May
11, is going to do just that."
George Agnew Chamberlain wrote
"Taxi," which appeared as a serial story
in a popular monthly magazine this win-
ter. According to those who have seen
the screen version, it has plenty of pep
and action, and a suspense-sustaining
plot.
In selecting the cast, the star and Law-
rence Windom, the director, consider that
they were fortunate in securing the serv-
ices of Maude Eburne to portray the role
of "Sweet Genevieve," the maid-of-all-
work at the chauffeur's lodgings. Lillian
Hall is Mr. Holmes' leading woman. Irene
Tarns and Fred Tiden are additional mem-
bers of the cast.
Taylor Holmes plays Robert Hervey
Randolph, of an old New York family,
who loses his fortune when the rightful
heir, a little girl, is discovered in the
back row of the chorus. When Taylor
finds her, he sacrifices his income and
seeks work as a taxi-driver. As a chauf-
feur Holmes proves to be altruistic, and
future events develop a strong love and
mystery plot.
George W. Peters, the cameraman, is
credited with excellent photography, pic-
turing night scenes of the bright lights
about Times Square and other sections
of New York that have been made famous
in history and literature.
Start Work on Mary MacLaren's Next.
"The Weaker Vessel" is the tentative
title for the new^est Universal production
starring Mary MacLaren and now being
photographed at Universal City under the
direction of Paul Powell.
The story of the play as well as the
scenario have been prepared by Elmer
Ellsworth, Universal staff author. Thurs-
ton Hall will head Miss MacLaren's sup-
porting cast. Margaret Loomis, Zoe Rae
and Lena Baskette will also be in the
cast. The initial scenes are laid in a
country village while the final scenes are
laid in New York.
Buy A
V
Bond
them by the dramatists of the Metro
scenario department.
Hale Hamilton, who has become one of
the most popular stars of the silent drama,
has smiled his way through the adapta-
tion of Ben Ames Williams' four-part
novel "After His Own Heart" and already
commenced work on the new Robert F.
Hill tale of love and adventure, called
"Full o' Pep."
A. S. Le Vino adapted "Full o' Pep" to
the screen and Harry L. Franklin, who
is Hamilton's regular director, is assisted
by James J. Dunne in the production. R.
J. Bergquist, one of Metro's most artistic
photographers will turn the camera.
Ucrt Lytell in Circus Story.
A circus story, different from the stereo-
typed bromides of life under the "big
top" has been purchased from William
Dudley Pelley for the forceful young Bert
Lytell. "One-Thing-at-a-Time O' Day" is
the title of Mr. Pelley's story as it appeared
in the Saturday Evening Post, which,
called to the attention of Maxwell Karger,
at once appealed to the director general
as a suitable vehicle for his popular star.
The new Lytell picture has been
adapted to the silent drama by George
D. Baker.
Two San Francisco women, Anne and
Alice Duffy, are the dual authors of the
next vehicle for the versatile little Viola
Dana. "Pliant Patricia" is the name of
it, and it is being converted to the screen
by June Mathis, from the three-act stage
play as originally written by these play-
wrights. Henry Otto has been selected
by Maxwell Karger to direct Miss Dana
in this new story.
May Allison as Tired Stenographer.
A delightful story of the adventures of
a tired stenographer, will be May Alli-
son's next role, following "His Father's
Wife," the story by E. V. Durling, upon
which she is now engaged. The new
story is called "Free" and is from the
pen of that most entertaining writer. Will
Irwin, who published his original manu-
script in the Saturday Evening Post.
The second of the series of romantic
comedy-dramas produced under Emmy
Wehlen's new^ contract with Metro will
be a story of society life from a semi-
satirical angle, called "Family Trees," and
deftly drawn by the pen of the well-
know^n writer, E. Forst.
Mr. Rowland has just returned to New
York, leaving Maxwell Karger, his
director general, with the weighty burden
of supervising the majority of these new
productions, and bringing with him the
most praiseworthy reports of the develop-
ment of his stars.
704
THE MOVING PICTURE WORLD
May 3, 1919
We've Heard of Baby Elephants, but Here's a Baby-Elephant of the New Kind.
Universal's Screen Magazine has the latest version of "the foot
that rocks the cradle."
Four Famous Players Pictures Under Way in East
WITH four big productions in work
or in immediate contemplation,
the next few weeks promise to be
replete with busy activity at the Eastefii
studios of the Famous Players-Lasky
Corporation. Catherine Calvert has al-
ready started "The Career of Katherine
Bush" at the Fifty-sixth street studio
and Billie Burke is scheduled to begin
"Billeted," the first of her series of Para-
mount pictures under her new contract,
April 28, probably at Fort Lee. Mean-
while, Elsie Ferguson is well along in
the production of "The Avalanche," her
new Artcraft picture, which George Fitz-
maurice is directing, at Fifty-sixth street,
and Irene Castle with Director Charles
Maigne and her supporting company, will
be back from Florida in a couple of weeks
to film the interiors for "The Firing Line."
IliK' I*roniiHesi for "Career of Katherine
Bush."
"The Career of Katherine Bush," sce-
narized by Katryn Stuart from Elinor
Glyn's sensational novel, promises to be
one of the big attractions of the year.
The story is one of the most widely read
of current works of fiction, and Miss
Stuart is said to have made an admirable
adaptation for the screen.
Directing Miss Calvert is R. William
Neill, long one of the "aces" of Thomas
H. Ince's directorial staff, who came on
from California specially for this pro-
duction. Previous to joining the Ince
forces Mr, Neill was a well-known actor.
His first big work in pictures was in as-
sociation with Mr. Ince in the production
of "Civilization," and during the past year
or more he has directed many of the pro-
ductions of Dorothy Dalton and other
Ince stars in I'aramount pictures.
liillie niirke Home from Vacation.
Billie Burke, just home from a long
vacation spent in Florida, is busily en-
gaged in selecting the gowns which she
will wear in "Billeted," which starts the
latter part of the week. Frances Marion
adapted this successful comedy in which
Margaret Anglin appeared for nearly a
year, first in New York last year and
later on tour. The play was written by
F. Tennyson-Tcsse and H. M. Harwood,
the scene being laid in a little New Eng-
land village.
John S. Robertson will direct. Mr.
Robertson has been taking a well earned
rest at Atlantic City the past few days,
following continuous service of several
months in directing Paramount produc-
tions starring Miss Burke, John Barry-
more and Marguerite Clark.
Rapid Progress on "The Firing Line."
"Word comes from Director Charles
Maigne that he is making rapid progress
with the new Irene Castle picture, "The
Firing Line." Miami is the headquarters
of the company, but frequent location
trips are being taken to Lauderdale, At-
lantic Beach and other points. Mr.
Maigne and his cameraman, Al Liguori,
have been experimenting with some new
camera attacnments and other mechanical
devices and have succeeded in obtaining
some perfect tog effects over water which
will prove, it is said, a distinct novelty.
"The Fear Woman" Is a
Strong, Emotional Drama
PAULINE FREDERICK'S new Goldwyn
picture is a drama of purpose and
power. Written by Izola Forrester
it has the equally interesting title of "The
Fear Woman." It is directed by John A.
Barry.
Essentially modern in theme, as all the
vivid star's Goldwyn pictures have been
and will be, it presents Miss Frederick
in a role at once electrifying and charm-
ing. Not only does she dominate scenes
of gripping drama but moments of de-
lightful comedy disclose a new phase of
her rich gifts. The story itself is one
calculated to bring out the utmost emo-
tjonal force in the star, for the drama
begins with an intensely interesting situ-
ation out of which develops one poignant
moment after another.
Briefly, "The Fear Woman" relates the
story of a sensitive girl who renounces
the man she loves because of a fear that
possesses her — the fear that she will not
be able to conquer an hereditary weakness
which would wreck the happiness of any
woman. How she does vanquish this
shadow, proving to herself that she is
the stronger, brings about a succession of
episodes at once absorbing and mystify-
ing.
Miss Frederick's cast is in keeping with
the importance and dignity of the pro-
duction. Milton Sills is her leading man.
Others are Harry S. Northrup, Emmett
King, Walter Hiers and Ernest Pasque.
Universal Speeds Up Its
Special Two-Reel Dramas
WORK of producing special two reel
Western and railroad draijias at
Universal City has been speeded
up again. With the Polo series almost
completed the other Western companies
at the producing center are working over-
time to get ahead of their schedule. To
make this possible several new players
have been added to the rosters of these
Western companies.
George Holt, Jack Ford and J. P. Mc-
Gowan have been directing these pro-
ductions for the past few weeks and
within a short time Jacques Jaccard will
devote his time to short reel subjects.
The most recent Holt production is en-
titled "The Last Outlaw." Ed Jones and
Lucille Hutton are featured, and Princess
Neola May, a full-blooded Indian girL is
also prominently cast.
Holt is now directing Pete Morrison In
a two reeler given the temporary title
"Wanted." Magda Lane will be seen
opposite Mr. Morrison in this produc-
tion. Following her work with Eddie
Polo in his special series of Western pic-
tures, Helen Gibson will return to either
,the Ford company or the Holt company.
Alvin J. Neitz, George Higley and Neal
Hart are preparing a number of special
stories for production as two reel West-
ern subjects within a short time, and it
is expected tl at a fourth company of
Western players will be active on the
lots shortly.
Polo Working on Eighth
"Cyclone Smith" Story
DDIE POLO is now at work on the
E eighth picture of his special series
of eight two reelers to be released
weekly, beginning May 12, under the title
"Cyclone Smith Adventure Series."
Polo put the finishing touches on two
productions the past week, working under
two directors and being supported by two
casts. While waiting for Marie Walcamp
to recover from injuries received during
the filming of the seventeen episode of
"The Red Glove," J. P. McGowan produced
a Polo story entitled "In the Balance."
Alvin J. Neitz, staff author and scenario
writer for Universal, provided the story
for this drama. Evelyn Selbie, who has
been playing the part of Tia Juana In
"The Red Glove," and Peggy Aarup, seen
in several Universal L-Ko Comedies, are
in support of Polo.
Alternating in the various studios Polo
virtually completed "Wanted," in which
he is supported by Helen Gibson, at the
same time "In the Balance" was finished.
Jacques Jaccard wrote both story and
script for this release and also directed
the production. Mr. Jaccard is directing
the filming of the last two productions of
the special series.
One of the feats of strength Polo in-
troduces during the course of "In the
Balance" is that of lifting a pair of hefty
burros completely off the ground at one
time.
Carey to Start Woric Again.
Harry Carey, having completed his per-
sonal appearance tour of the principal
cities of the West and enjoyed a brief
vacation on his ranch in San Fransquito
Valley, Cal., is now ready for work before
the camera. According to advices from
the Pacific Coast studios Carey will begin
work on a new six reel production Mon-
day. April 28, under the direction of Jack
Ford.
"A Man of Peace," written by Jackson
Gregory, will serve Carey as his next
Universal vehicle and Director Ford Is
surrounding the popular Western star
with a strong supporting cast. A ma-
jority of the scenes for this production _
will be taken on and near Carey's ranch.
H. Tipton Steck has prepared the scenario
for Carey's next film play.
May J, 1919
THE MOVING PICTURE WORLD
705
Madge Given Big Support
in "Leave It to Susan"
MADGE KENNEDY is surrounded by
aides hardly less accomplished than
herself in "Leave it to Susan," her
new Goldwyn picture, scheduled for re-
lease May 11. Wallace MacDonald is her
leading man.
Walter Hiers, entrusted with an im-
portant role, brings talents of a different,
but no less interesting, order. Pat and
fretful, he revels in the • chance to play
Horace Peddingham, described as "a
milk-fed son of the idle rich." The sight
of Walter Hiers dashing at breakneck
speed astride a spirited horse is one of
the most amusing in the Rex Taylor com-
edy.
Alfred Hollingsworth plays Miss Ken-
nedy's father with unctuous authority, the
role of the railroad magnate known as
"old J. O." George Kunkel has a far
better opportunity to distinguish himself
as Two-Gun Smith in "Leave it to Susan."
His many scenes with the star are played
with a keen sense of dramatic values.
The only feminine member of the cast
besides the star is Anna Hernandez, that
expert comedienne. She plays Madge
Kennedy's mother in a manner which re-
calls some of her previous successes.
Last, but not least, a quartet of real
cowboys add to the excitement and humor
of the picture. They are Bill Patton, Will-
iam McPherson, Tuck Reynolds and Wal-
ter Cameron.
"Take Back Your Hardware, S ;eve; I Ordered Bric-a-brac,"
Says Tom Mix to the astounded Westerner in "Fox's "The Coming of the Law.'
Extended Runs for "The Cambric Mask."
Vitagraph's Alice Joyce production.
"The Cambric Mask," is proving one of
the most satisfactory pictures released
by that company in a long time, and the
extended runs which it is being given
bear evidence of its box-office power. The
Hippodrome Theatre in San Francisco, the
Dayton Theatre, Dayton, Ohio, and the
Adams Theatre in Detroit, have each
booked the picture for a week following
the successful run of the picture over a
similar period at the Rialto Theatre in
Washington, D. C, the New Theatre in
Baltimore, Md., and others.
"Common Clay" Goes Big on the Gordon Circuit
N
ATHAN GORDON, the head of the
Gordon Brothers' Amusement Com-
pany, one of New England's biggest
motion picture circuits, is congratulating
himself on the manner in which he and
A. M. Holah, Boston's Pathe branch man-
ager, "put over" the first-run of "Com-
mon Clay," Pathe's seven-reel special fea-
ture, at Gordon's Olympia, Boston.
As a proof of the drawing power of
this production the management of Gor-
don's Olympia stated positively that they
handled more people during the engage-
World Releases for May Include Four Female Stars
SHIRLEY MASON, June Elvidge, Violet
Palmer and Zena Keefe are among
the stars appearing in the World
Pictures so far scheduled for release dur-
ing the month of May. A number of
prominent film and stage players appear
in support of these players, among them
being Matt Moore, of the famous Moore
family; Garreth Hughes, Paul Everton,
Jack Drumier and others.
First on the schedule for the month
comes "Ginger," which is to be released
on May 5. Violet Palmer is the star of
this production and co-starred with her
are Garreth Hughes and Paul Everton.
The picture was directed by Burton
George and is a modern, striking story of
an unusual character. Miss Palmer is
known for her work on both stage and
screen and both Mr. Hughes and Mr. Ever-
ton have appeared w^ith success on the
speaking stage and in the silent drama.
On May 12 will be released "The Un-
written Code," starring Shirley Mason,
with Matt Moore as her leading man. This
is said to be one of the most artistic pic-
tures ever flashed on the screen. Miss
Mason portrays the role of a Japanese
girl, Kiku-San, while Mr. Moore is seen
in the role of Tower, an American travel-
ing in the orient who meets and falls in
love with Kiku-San. This is Miss Mason's
first appearance on the World program.
June Elvidge will be seen in "The So-
cial Pirate," scheduled for release on May
19. The story of "The Social Pirate" was
written by E. Forst, and the picture was
directed by Dell Henderson. Prominent
in the cast are George MacQuarrie, Ned
Sparks and Allan Edwards.
Zena Keefe makes her debut as a
World star in the May releases. Slie will
be seen in "The Amateur Widow," directed
by Oscar Apfel.
"Poll o' Pep" Hale Hamilton's Latest.
"Full o' Pep" could mean a lot of things.
Literally it should portend a story glisten-
ing with pep, snap, punch and smash, and
the hero should be a dashing adventurous
youth who is both athletic and handsome,
a hero who fights his way through in-
domitable odds by the sheer force of
either his personality or his wits.
And such is the story of "Full o' Pep,"
the new vehicle purchased by Metro from
Robert F. Hill, for Hale Hamilton, w^hich
has already started at the Hollywood
studios with a well-balanced cast of
players.
ment of "Common Clay" than ever before
in the entire history of the house, and
that it was necessary daily to give an
extra performance to satisfy the crowds
during the last two weeks of its run,
thereby making it necessary to eliminate
the vaudeville part of the bill.
In addition to its three weeks' run at
Gordon's Olympia, the picture was booked
by the Gordon company for its entire
circuit, including the Strand Theatre, Dor-
chester, for six days; the Strand Theatre,
Cambridge, played it six days; the Cen-
tury Square Theatre, East Boston, played
it four days to capacity business; the
Broadway Theatre, Chelsea, also a two-
day change house, ran "Common Clay"
four days to heavy business. In all of
these theatres the production will be re-
peated at an early date.
It is to be regretted that the Gordon
company has a rule which precludes it
giving out any figures as to the at-
tendance, or whether "Common Clay"
broke all records or not, but the fact
that this photoplay enjoyed a three con-
secutive weeks' run in one house, followed
by bookings over the entire Gordon cir-
cuit, and was instantly snapped up by
every other New England circuit and
first-run houses which had time open, is
proof positive that the picture constitutes
one of the biggest film attractions which
has played New England for many a long
day.
Heavy Bookings on "Thou Shalt Not."
Following the unanimous indorsement
given "Thou Shalt Not," Evelyn Nesbit's
latest William Fox picture, by the re-
viewers in the trade press, exhibitors
throughout the country are showing their
appreciation of this picture by giving it
extended engagements.
P. F. Shea, manager of big theatres in
Bridgeport, Holyoke, Mass., and Wor-
cester, Mass., has booked the picture for
a week at each of his houses.
"Thou Shalt Not" exposes the hypocrisy
and cruel provincialism of small towns
in such a way as to carry a strong moral
lesson into every community where it is
shown.
Marion Davies Film Nearing Completion.
Marion Davies' latest starring vehicle
iS nearing completion in the Paragon
studio in Fort Lee, under Allan Dwan.
The picture was begun three and a half
weeks ago at Paragon, which C. F. Zittel
leased for the Select star and a record has
been made in completing it. At present
it stands seven reels, enjoys three locales
for its exteriors, and its cast includes
Norman Kerry, Matt Moore, Dorothy
Green, Fred Hearn, George Cooper,
Arthur Earle, Ward Crane.
3Iutt and Jell at Peace Conference.
The list of May releases of Mutt and
Jeff Animated Cartoons contains "Sir
Sidney," which shows Bud Fisher's
comic characters at the Peace Conference
in Paris. This cartoon is declared to be
the funniest of all the Mutt and Jeff
series, besides having a timeliness which
makes it an unusually good attraction.
706
THE MOVING PICTURE WORLD
May 3, 1919
"Bolshevism on Trial" Does Not Attack Socialism
AN erroneous impression has arisen
that the special production, "Bol-
shevism on Trial," combines ill-ad-
vised propaganda with an attack on
socialism. Select Pictures Corporation,
the distributor of this attraction, calls
attention to the fact that "Bolshevism on
Trial" is not propaganda and it not direc-
ted against socialism.
"Bolshevism on Trial" was produced by
the Mayflower Pictures Corporation, of
which Isaac Wolper is president. It is
based on the novel "Comrades" by Thomas
Dixon, and was written months before
the word Bolshevism originated. An im-
pression that "Bolshevism on Trial" is an
attack on socialism has recently gained
considerable headway in motion picture
circles, and a report has even reached the
officials of the Department of Justice at
Washington that injudicious methods
were being resorted to in the picture's
exploitation.
Select declares that "Bolshevism on
Trial" is in no manner an attack on the
Socialist party, nor is it propaganda. On
the contrary, the production is designed
purely for entertainment.
In "Bolshevism on Trial" the plot con-
cerns the experiences of an idealist who
is influenced to join a movement for the
uplift of the downtrodden. The idealist
is the son of a -wealthy man, and the per-
son who influences the young man to
enter this humanitarian movement is the
girl he later grows to love. There is a
strong thread of love and romance in the
story.
Real Wild Animals in
Farnum's "Jungle Trail"
AN illustration of the fidelity to detail
in producing "The Jungle Trail," the
African jungle picture starring Wil-
liam Farnum, is the introduction of wild
lions, tigers and other jungle beasts in
their native haunts.
These scenes are thrown on the screen
just after Farnum, leading a host of Afri-
can natives, sets forth into the jungle to
shoot a tiger which has been reported
to be in the neighborhood. The lions and
tigers are shown in the depths of the
jungle prowling about restlessly.
Another thrill is given when a guide
slips a big snake into Farnum's bed. In
filming this scene a live rattlesnake was
used, and when Farnum pulls down the
bed covers preparatory to retiring the
snake coils up, rears its head, and is about
to strike, when Farnum shoots it dead.
This is said to be one of the most startling
scenes in the production.
"The richness of detail," it is asserted
in a statement by the exhibitors' service
bureau of the Fox Film Corporation, "is
on a par w^ith the magnificent sets used
in this production. One of the most beau-
tiful sets ever shown on the screen is
that of the sacred temple in the "lost city"
which Farnum finds in the heart of the
African jungle. This temple has a facade
nearly 100 feet in height, topped by
minarets. The interior of the temple,
where the members of the lost race wor-
ship their Idol, is another work of art
done in fine simplicity, yet carrying an
atmosphere of richness and barbaric
wealth.
"As a Man Thinks" Arouses
Enthusiasm at Showings
ONE of the most largely attended trade
showings ever held in New York
was that of the W. W. Hodkinson
Corporation on the roof of the Marcus
Loew^ New^ York Theatre on April 18, no
less than 400 of the most important ex-
hibitors of the metropolitan district be-
ing present. This showing -was with a
twenty piece orchestra accompaniment
under the direction of B. Lutz, Mr. Loew's
musical director.
Enthusiasm of a type and Intensity
rarely ever witnessed at the more or less
cynically regarded trade presentations
placed the stamp of success upon the first
of the Harry Raver-Augustus Thomas-
Leah Baird, George Irving productions, to
be known in the trade as Four Star Pro-
ductions and distributed by the W. W.
Hodkinson Corporation through the Pathe
offices, out of which all Hodkinson re-
leasing is effected, but in direct charge
of the Hodkinson organization's own
representatives.
In addition to a more general attendance
of exhibitors than the Marcus' Loew staff
remembered ever having seen at other
trade showings, this initial metropolitan
presentation was made noteworthy by the
attendance of Producer Raver, Augustus
Thomas, the author; Leah Baird, the
star, and George Irving, the director.
Representatives of every journal affiliated
with the motion picture industry were
present and were liberal in their expres-
sions of approval over the power of
coherency, as well as the technical
strength of the production.
The Pittsburgh private showing of "As
a Man Thinks," to the exhibitors of the
territory, was held on Sunday at the
Liberty Theatre, East Liberty, under the
direction of C. E. Moore, the Hodkinson
representative for Western Pennsylvania
and West Virginia. A subsidiary showing
is to be held in two West Virginia towns
during the current week.
Other trade showings of "As a Man
Thinks" are being held this week in Chi-
cago, Minneapolis, San Francisco, Los
Angeles, Denver, Cleveland, Dallas, Seat-
tle, Atlanta and Detroit.
The Staircase Kiss.
It's Norma Talmadpe in Her Next
Select, "The New Moon," So You'd
Expect Everything Up-to-Date.
Mildred Moiinin^ Plays Dual Hole
Mildred Manning, who is well-known
to the public through her portrayal of
the many "O. Henry" stories in which she
has been featured, is depicting a dual role
— that of mother and daughter — in "The
Westerners," the Stewart Edward White
novel which is being picturized by Great
Authors Pictures, Inc.
As the young mother in the picture Miss
Manning is stabbed to death by Robert
McKim, portraying the role of a villain-
ous half-breed. The scenes recently was
staged in one end of the big glass studio
at the Brunton plant in Los Angeles,
under the direction of Edward Sloman.
"Marvelous! Stupendous!"
Says Maxwell Karger, Director General
of Metro, to May Allison, Who Has Just
Told Him of Her latest Fox-Hunting
Escapade in the Sierras.
"Man Who Turned White"
Is a Story of the Desert
THE desert always has a certain fas-
cination in the weaving of stories
of mystery, intrigue and love. For
that reason Jesse D. Hampton, of the
Jesse D. Hampton Productions, seeking to
keep in touch with the wishes of the pub-
lic selected "The Man Who Turned
White," a story of the Sahara as the first
one for his new star, H. B. Warner. This
production will be released bj* Robertson-
Cole through Exhibitors Mutual.
It is the story of a white officer -who
left his own army under a cloud and who
organized a band of marauders to prey
upon the caravans of the desert. He
made himself up to look like one of the
natives and he speaks their language
fluently. It is through a white girl cap-
tive, that his secret becomes known and
w^hen the great love grows between them
she learns the true story of his life and
brings him back once more to civilization.
The story originally was written by F.
McGrew^ Willis and was adapted for the
screen by George Elwood Jenks. It is
written faithfully to the life of the rov-
ing bands of the desert, contains all the
mysticism of their lives, depicts the at-
titude of the chieftains towards captured
women and young girls but without
horrors so often shown.
Playing opposite Warner is Barbara
Castleton who came West for the first
time to appear in this production. She
has been a star in her own right in the
East.
Three Players Carry the Kntire Action.
An innovation in serial making will be
introduced in the eighth episode of Pearl
White's new Pathe serial, "In Secret," by
Robert W. Chambers, when Director
George B. Seitz plans to "put over" the
maximum of dramatic action with a min-
imum cast.
Episode No. 8 will be in reality a two-
reel dramatic subject with a cast of three
persons — Miss White, Walter McGail, her
leading man, and a third not yet named.
No others w^ill appear in the episode.
"In Secret" promises to shatter several
other hitherto accepted rules of serial
making. Where other serials have one
"heavy" running through all episodes, the
new Chambers' story provides a different
"heavy" for each episode, making fifteen
villains in all.
May 3, 1919
THE MOVING PICTURE WORLD
707
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Conducted by C. S. SEWELL
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Sawyer and Lubin to State Right "Virtuous Men"
HERBERT LUBIN and Arthur H.
Sawyer announce that "Virtuous
Men," the initial S-L Picture, will
be distributed on a territorial basis. Due
to its spectacular effects and entertaining
qualities, this picture is said to appeal
strongly to territorial buyers and several
offers have been received from buyers
in various parts of the United States and
Canada.
The consummation of several sales is
reported by the S-L organization which
will announce the names of the buyers
and territory allotted in the near future,
which is said to embrace more than half
of the United States.
The comprehensive exploitation cam-
paign prepared by the producers for this
picture, is said to have especially at-
tracted the buyers who have placed large
orders for copies of "The Picture Plus"
which is the exploitation guide prepared
for this production starring E. K. Lincoln
and directed by Ralph Ince.
Territorial Announces
Sales on Jester Comedies
THE closing of two contracts on Jester
Comedies is announced by the Terri-
torial Sales Corporation. Before
the franchise on this series of eighteen
two reelers was opened, applications for
considerable territory were received, and
offers for Ohio, Michigan, Kentucky,
Western Pennsylvania and West Virginia
were disposed of.
Harry Charnas, of the Standard Film
Service, of Cleveland, recently saw three
of the Jesters screened in his home city,
"In the Wild West, "Peace and Riot" and
"The Tenderfoot" and soon thereafter
closed the deal giving him control of the
1919 output, which he hails as the best
comedies of the year, for Ohio, Michigan
and Kentucky.
Albert A. Weiland, of the Standard Film
Exchange, after seeing only one of the
Jesters, "Peace and Riot," declared it to
be the most laugh-provoking film he had
seen, and arranged for the series for
western Pennsylvania and West Virginia.
Territorial announces that the demand
for these fun-makers has surprised them,
and that before the commencement of the
advertising campaign there were several
requests for franchises. How^ever, fol-
lowing the initial advertisement, an ex-
ceedingly large number of inquiries were
received.
Six of the series of eighteen Jesters
are now ready for distribution. These are
"The Tenderfoot," "In the Wild West,"
"Peace and Riot," "A Mexican Mix Up,"
"The Wisest Fool" and "Gee Whiz" and
It is announced that every one of these
is up to the standard of those which
Marcus Loew and other prominent pic-
ture showmen found suitable for exhi-
bition in the best houses on their circuits.
Chicago Audiences Like
George Beban Picture
HIRAM ABRAMS, who has been very
successful in disposing of a large
number of the state rights for the
George Beban production, "Hearts of Men,"
was elated upon receipt of a telegram from
Clyde Elliott, of the Greater Stars Pro-
ductions, Inc., of Chicago, owner of the
rights for Indiana and Illinois, showing
they are having great success.
"Sold Harry Miller on Madison street,
four days repeating on the Band Box
Theatre, vsrhich gives us twenty-five days
in all in the Loop. This is without doubt
the best representation a legitimate pic-
ture, devoid of cheapness and sensation-
alism, the Loop has ever enjoyed."
The Band Box Theatre played "Hearts
of Men" for two weeks, instead of one
week, their regular policy, and did this
after the picture had run at the Ziegfeld
Theatre. Moreover, the Band Box doubled
its prices during the two weeks and are
said to have played to more money than
they had ever done on any picture of this
character.
Mr. Abrams' enthusiasm is greatly in-
creased because of the large number of
bookings state rights men are securing.
Mr. Elliott, of Chicago, has also advised
Mr. Abrams that the picture is booked for
the entire circuit of Lubliner and Trintz
theatres and also for the entire circuit
of the Ascher Brothers' theatres.
"Carter Case" Bookings
Continue to Increase
OLIVER FILMS, INC., reports a big in-
crease in bookings by the Pioneer
Film Corporation in New York and
New Jersey territory for "The Carter
(?ase," the Craig Kennedy serial in which
Herbert Rawlinson and Margaret Marsh
are starred. This picture is now being
shown in about two hundred theatres in
New York and New Jersey.
As a result of the way in which the
first episode "The Phosgene Bullet" was
received by the public, many new book-
ings were secured, even opposition houses
in a number of instances making arrange-
ments for presenting this serial to their
patrons, so that it is announced that the
total of the Pioneer bookings is now more
than tw^o hundred and fifty. In addition,
more than fifty per cent, of the theatres
in New Jersey and New York state, out-
side of Greater New York territory, are
said to have booked this episode film
story by Arthur B. Reeve and John W.
Grey.
Majority of Territory
Sold on "Five Nights"
THE Classical Motion Picture Company,
Inc., reports that-the following ter-
ritory has been sold on "Five
Nights" the feature production based on
Victoria Cross' novel of the same title:
Ohio to Robert A. Morrison, Cleveland;
Chicago to the Silee Film Exchange, 220
South State street; Georgia, Alabama,
Florida, Tennessee, North Carolina and
South Carolina to Criterion Film Service,
6514 Walton street, Atlanta; New England
to G. A. Dodge, Boston; California, Ari-
zona, Nevada and Hawaiian Islands to
All Star Feature Distributors.
Texas, Oklahoma and Arkansas to
Southwestern Film Corporation, 1911%
Commerce street, Dallas; southern Indiana
and southern Illinois to Doll Van Film
Corporation, Minneapolis; Michigan to the
Goyette Film Co., Detroit; Minnesota,
North and South Dakota and northern
Wisconsin to Elliott Film Corporation;
Missouri to the Standard Film Corpora-
tion, and New York City and New Jersey
to Al Harstn.
The following states are still available:
Pennsylvania, Colorado, Kansas, Ne-
braska, Iowa, Washington, Oregon, Idaho
and Montana.
Gaumont Offers New Release
IN announcing the early appearance of
its new weekly release, "Pictorial
Life," the Gaumont Company promises
a distinct novelty. "Pictorial Life" will not
be modeled after any other release, but
will blaze its own trail — is said will be
an unusually brilliant one.
Early announcement will be made of the
first release date of "Pictorial Life,"
which will be handled by independent dis-
tributors.
"Stolen Orders" Sold
for State of Illinois
WILLIAM A. BRADY announces the
sale of "Stolen Orders" for Illi-
nois, to Jones, Linick and Shaefer,
also that recent advices from widely
separated parts of the country disclose
that this production continues to roll up
remarkable box-office records. Not only
in this country, but also in foreign terri-
tories, particularly England and South
America, it is proving a strong attraction,
Jones, Linick and Shaefer will shortly
inaugurate an extensive campaign of ex-
ploitation on behalf of "Stolen Orders,"
being convinced that it will equal or
better in Illinois the remarkable business
being done in Ohio, New England and
other parts of the country.
Kansas City Exchange
Enlarges Its Territory
NJ. FLYNN and Charles W. Harden, of
, the First National Film Company,
Kansas City, have returned from
New^ York after having spent ten days
in looking over the market of state rights
pictures. They report the closing of con-
tracts for the following productions for
Kansas and Missouri:
Maurice Tourneur's picture, "Women,"
bought through Hiller & Wilk. "Tem-
pest and Sunshine" from J. Frank Hatch
Enterprises. "Wives of Men" featuring
Florence Reed and "The Still Alarm" from
the Pioneer Film Corporation. "Once to
Every Man," from the Frohman Amusement
Corporation. "When the Desert Smiled"
featuring Neal Hart. "The Fires of
Hope," "The Webb of Intrigue," "Human
Shuttles" and "The Shadow^ of Fear," fea-
turing Harold Lockwood, from the Arrow
Film Company. Forty single reel Western
subjects featuring Tom Mix from the
Jans Distributing Corporation. Fourteen
single reel Western subjects featuring
Tom Mix from the Exclusive Film Com-
pany.
This is claimed to be the largest group
of films ever bought at one time by any
concern operating in the Middle West.
Pioneer Reports Sales on Ttvo Pictures.
The Pioneer Film Corporation announces
the sale of Iowa and Nebraska territory
on "Wives of Men" and the "Still Alarm"
to The Sterling Film Corporation of
Omaha, Nebraska.
708
THE ^lOVING PICTURE WORLD
May 3, 1919
Oliver Films Complete the Craig Kennedy Serial
DESPITE thi> handicap of being a new
organization, and of filming the
production during the three months
when weather conditions are least con-
ducive to progress, Oliver Films, Inc.,
completed the fifteen episode, thirty-one
reel serial "The Carter Case" in fourteen
weeks.
In keeping -with the speed and effi-
ciency with which this Craig Kennedy
story was filmed, Harry Grossman, gen-
eral manager of Oliver Films, announces
that contracts have been closed with ex-
changes covering territory as far west
as the Rocky Mountains. Canada, as well
as foreign rights, have been contracted
for, and the few remaining states are now
being negotiated for, and will be closed
in a short time. The bookings secured
have also surpassed Mr. Grossman's most
sanguine expectations.
It is announced that one hundred and
fifty theatres in greater New York are
showing this serial, and as a result of
the initial showings other bookings are
being received. Exchanges elsewhere are
sending in enthusiastic reports and are
ordering additional prints.
Bulls Eye Announces Sales
SEVERAL/ sales of territory have re-
cently been consummated by the
Bulls Eye Film Corporation on the
Billy West and Gale Henry comedies which
they are jjroducing and distributing on
state rights basis. Capital Film Company,
of Washington, have secured rights to
both series for District of Columbia, Mary-
land and North Carolina, while Consoli-
dated Film Corporation, San Francisco, has
secured both series for California, Arizona
and Nevada.
Rights for the Billy West series have
also been sold to the Educational Films
Corporation, of Milwaukee, for northern
Wisconsin, Minnesota and North and
South Dakota.
Zion Films Will Produce
Jewish Historical Picture
ZION FILMS. INC., announces that in
line with their policy to screen the
biggest and best novels of Jewish his-
torical life, arrangements have been made
to produce a story by David Pinski, one
of the most prominent Yiddish writers
in America.
The title "The Rebirth of a Race" has
been selected and it is described as a
history cycle of the Jewish race from
the days of Moses to the present day. An
elaborate scenario has been prepared by
Mr. Pinski. It is announced that there
will be no deviation from history, and
that some of the sources of the story were
derived from the Talmud.
Mr. Pinski is not only a dramatist but
a poet, and his story is in the nature of a
prophecy dealing with a modern Utopia
following the signing of peace and re-
storation of Palestine to the Jews.
A large cast of principals and extras
will be required and it is planned to take
a majority of the scenes in Palestine. It
is announced that this will be a mammoth
production, and that a prominent part
will be taken by the Palestine Red Cross
and members of the British Expeditionary
forces in Palestine.
"The Carter Case" Sold
for Iowa and Nebraska
WITH Eastern exchanges reporting
heavy bookings of "The Carter
Case," a Craig Kennedy serial,
starring Herbert Rawlinson and Margaret
Marsh and produced by Oliver Films, Inc.,
negotiations for the state rights sales
of this episode photoplay in Western ter-
ritories are progressing rapidly.
Trade showings have already been ar-
ranged in several of the Western states,
and contracts for the rights to the serial
have been closed for Iowa and Nebraska
with Phil Goldstone, of the Sterling Film
Exchange at Omaha.
Mr. Goldstone viewed the initial epi-
sodes of the Craig Kennedy photoplay at
Omaha, and came east to close the deal
in person with the oftlcials of Oliver
Films. While at the producing firm's
New York studio he viewed showings of
the finished episodes following those he
had seen at Omaha and was enthusiastic
over the production.
Other western buyers are negotiating
for contracts with Oliver Films, Inc., and
"The Carter Case" in the west promises
to become just as popular as it is in the
east.
Aronowitz a State Righter
A
MONO the visitors to the Moving Pic-
ture World offices during the past
week was Sam Aronowitz, who re-
cently opened his own state right ex-
change in Des Moines, at 223 West
Locust street. Mr. Aronowitz has been
in New York for several days, during
which time he purchased from the Pioneer
Film Corporation rights to "The Boom-
erang" for Iowa and Nebraska and "Virt-
uous Sinners" for Missouri, Kansas, Iowa,
North and South Dakota, Nebraska, Minne-
sota and Wisconsin.
With these two productions, Mr. Arono-
witz, who has had a number of years ex-
perience in the film business with several
prominent exchanges, will make his initial
bid for the patronage of exhibitors in his
territory.
"S-L" Will Aid Exhibitors
in Showing "Virtuous Men"
ARTHUR H. SAWYER and Herbert
Lubin announce that in distributing
the first S-L Picture "Virtuous
Men," starring E. K. Lincoln, on the state
rights market, a survey of the entire field
will be made to determine the possibili-
ties of exploitation, presentations and ad-
vertising in each territory.
Every buyer will have at his disposal
the services of the S-L organization which
will co-operate with him regarding press
matter, cuts, novelties, etc., to fit his re-
quirements. A plan has been worked out
for joint action between the distributor,
buyer and exhibitor regarding first runs,
exploitation methods and local publicity
possibilities, and S-L Pictures announces
it will also assist buyers by working
directly with the exhibitors and news-
papers.
Representatives will be sent to each
territory to assist exhibitors in the initial
presentation, to work under the buyer
and exhibitor and supply publicity ideas.
Messrs. Sawyer and Lubin announce that
it will be their endeavor to aid in handling
the local situation in each instance so
that it will accrue to the benefit of the
exhibitor, instead of offering a general
campaign intended for the country as a
whole.
Fischer Making New Picture
THE David G. Fischer Productions,
which has recently released through
the Arrow Film Corporation the
seven reel feature "The Law of Nature,"
is at work at Miami on a second produc-
tion, which w^ill also be released through
Arrow, entitled "When Bonds Are
Loosed." It is from the novel of that
name.
The picture will be completed within a
short time, and plans for the exploitation
of the production are now being com-
pleted.
The entire production will be staged in
Florida. The book "When "Bonds Are
Loosed" is by Grant Watson, and Mr.
Fischer feels elated in being in position
to dramatize th'e widely read story.
"Open Your Eyes," the Public Health Film, Has a Lot of Punch, as the Scene on the Right Indicates.
This picture is being distributed by Warner Brothers on state right basis.
May 3, 1919
THE MOVING PICTURE WORLD
709
Nerr , Billy IkVest Comedy Completed.
The Bulls Eye Film Corporation an-
nounces that the Tatest Billy West two
reel comedy "Her First False Hare" is
now complete and is being assembled and
titled at the Hollywood studios. It is
scheduled for release on May 1. The
star is supported by the same cast of
funmakers as have appeared in his recent
productions, and this picture is said to be
filled with laughs.
Many Territories Sold on Pioneer's "Boomerang"
Many Timely Subjects in
Latest Gaumont News
BEAUTIFUL photography is said to be
the outstanding feature of Gaumont
New Number 57. The subjects in-
clude the Easter parades on Fifth avenue,
New York and the Boardwalk at Atlantic
City. There are also scenes of the home-
coming of thousands of our troops, also
the opening of the Victory Loan campaign.
Belgian heroes from twelve regiments,
all decorated for distinguished service,
and the band from Pershing's head-
quarters, now in this country; also Ameri-
can soldiers from the Italian front,
Boiscon's Own, the 101 Infantry, and New
York's old "Fighting Sixty-ninth" are also
shown.
Other subjects include the "Mummers"
parade in Philadelphia, the Steamer Bel-
fast which collided with the Cape Cod
Canal bridge, and other items of interest.
Larger Offices for "S-L"
DUE to the increased activity in con-
nection with the production of their
initial feature "Virtuous Men,"
Arthur H. Sawyer and Herbert Lubin
have enlarged their offices in the Long-
acre Building, so that the present floor
space is more than double the space they
originally occupied.
This organization now occupies a suite
of eight rooms on the eleventh floor,
where their original quarters were
located. The entire suite has been re-
decorated and new furniture installed,
spacious offices have been provided for
the officials and a store room for cuts,
posters and advertising supplies, as well
as facilities for cutting and re-winding of
film has been added.
Big Campaign Planned
for "Open Your Eyes"
THE new Warner Brothers feature
"Open Your Eyes" is now ready for
distribution on state rights basis.
This picture was directed by Gilbert P.
Hamilton and the story was written by
S. L. and J. L. Warner. It is said to have
been produced under the supervision of
the United States Public Health Service
and will carry the seal of the depart-
ment on advertising and publicity matter.
This picture is interpreted by an ex-
cellent cast, including Gaston Glass, Faire
Binney, Emily Marceau, Jack Hopkins,
Mrs. Goff, Hal Brown and other players
of like prominence.
Arrangements are being made for an
extensive publicity and advertising cam-
paign w^hich will be conducted through-
out the country.
Goldberg Returns from Coast
JESSE J. GOLDBERG, general manager
of the Frohman Amusement Corpor-
ation, expects to arrive in New York,
Monday, bringing from the West Coast
the first two Texas Guinan two reelers
and the first Mack Swain Poppy Comedy.
William L. Sherrill, president of the com-
pany, is still on the Coast overseeing the
production of other Swain and Guinan
pictures, but expects to return to New
York shortly.
Since leaving New York, Mr. Goldberg
has visited Chicago, Minneapolis, Des
Moines, Kansas City, San Francisco,
Seattle and Cleveland, and announces that
he has disposed of rights to "Once to
Every Man" for each territory visited.
ALTHOUGH only a short time has
elapsed since the Pioneer Film Cor-
poration announced it would dis-
tribute "The Boomerang" on a territorial
basis, considerable territory has been
contracted for and negotiations are under
way for the remainder.
This production is in seven reels, and
is said to have aroused great interest
among state rights buyers who have been
quick to see the exploitation possibili-
ties; several having signed contracts for
territory immediately after viewing the
screening of the picture.
Although the plot is built on the ques-
tions of capital and labor, and it is an-
nounced that the production has been en-
dorsed by prominent organizations, in-
cluding the Consumers' League, this
phase is said to be only one of the many
angles to the picture. There is an appeal-
ing love story, which deals with a rich
man's son who, thrown upon his own re-
sources, makes good.
"The Boomerang" is founded on a novel
by William Hamilton Osborne, and stars
Henry B. Walthall, supported by a cast
including Melbourne MacDowell, Helen
Jerome Eddy and Nina Byron.
District of Columbia and Virginia;
Roland and Clark, for western Pennsyl-
vania and West Virginia.
Other exchanges securing territory are
Boston Photoplay Company, for New Eng-
land; New Jersey Rolfe Film Company, for
New Jersey; Frank Beverstock, for Ohio
and Kentucky; The Greater Stars Pro-
ductions, for Illinois and Indiana; the
Pioneer Film Corporation, for New York;
The Mid West Distributing Company, for
Wisconsin, and All Star Features, for
California, Arizona and Nevada.
Negotiations are under way for the
disposition of the remaining districts for
this country and also for the foreign
rights on the picture.
Art-0-graf Announces
Two Feature Pictures
THE Art-o-graf Film Company of.
Denver, producers of "Miss Ari-
zona" starring Gertrude Bonhill and
James O'Neill which is being distributed
on a territorial basis by Arrow Film Cor-
poration, are now engaged in the produc-
tion of another feature picture entitled
"The Wolves of Wall Street." It is des-
cribed as a melodrama and a "one hundred
per cent. American production," and will
be not less than six reels in length. Most
of the action takes place in the mountains
of Colorado.
Immediately follow^ing this, work will
be begun on an adaptation of Caroline
Lockhart's story "Me Smith." The presi-
dent and managing director of the Art-o-
graf Company is Otis B. Thayer, formerly
an actor on the stage, and later a director
for the Selig Polyscope Company.
Arrow Reports More Sales
WE. SHALLENBERGER announces
that business is unusually brisk
* with the Arrow Film Corpora-
tion and buyers are coming in from all
parts of the country. Among the sales
reported are "The Mysterious Mr. Brown-
ing," for Michigan, to Lefky & Zapp, 25
East Elizabeth street, Detroit. This pic-
ture has already played a week's engage-
ment at Kunsky's Washington Theatre
in Detroit.
"The Mysterious Mr. Browning" has
been sold for the New England States to
the Natbam Features Company, of Spring-
field. "When the Desert Smiled," starring
Neal Hart, and "The Webb of Intrigue,"
"Human Shuttles," "Fires of Hope" and
"The Shadow of Fear," the latter four
pictures the Lockwood-Allison re-issues
for Iowa and Nebraska to Sterling Film
Corporation of Omaha, Nebraska.
"Birth of a Race" Sold (or Michi^^an.
W. S. Butterfleld. of Battle Creek. Michi-
gan, has purchased the rights to the
photo-drama spectacle "The Birth of a
Race" for the state of Michigan and will
shortly announce booking arrangements
for Michigan exhibitors.
This production had its premiere at the
Blackstone Theatre in Chicago. It tells
a story of peace, democracy, brotherhood,
and deals with the past and present.
Seven Additional Sales
Reported on Beban Film
SEVEN additional districts were dis-
posed of to state rights concerns by
Hiram Abrams during the past week.
On George Beban's "Hearts of Men,"
Arthur S. Hyman secured right for Michi-
gan; Tom Moore, for Maryland, Delaware,
Exclusive Has a Six-Reeler
EXCLUSIVE FEATURES, Inc., have just
purchased from Mr. Wm. N. Selig,
the world's rights on a six reel neg-
ative, featuring Tom Mix, entitled "The
Heart of Texas Ryan." It will be dis-
tributed on a state rights basis, as soon
as titling and editing on the production
is completed.
The Hour of Welcome in Zion's Film, "Khavah."
Sholom Aleichem, author of the story, is considered the Hebrew Mark Twain.
710
THE MOVING PICTURE WORLD
May 3, 1919
■I ■ ■ I ■ ■ ■ I .11 I ■ ■ _iii I I
J l.f...l "I. .1 y ■■H-.ll'-l - >
Reviews and Advertising Aids
Conducted by Edward Weitzel, Associate Editor Moving Picture World
«"liil"i—iin'" I'l ■! ■!
rr.r.~^
I 'I I'l I'" T I
TT
Sidelights and Comments
THE proof of a photoplay is in the
showing. If it goes with the spec-
tators it is a good picture. This
is the theory of the exhibitor and an
excellent theory it is. In regard to its
merits, the man who pays his good
money to see a moving picture often re-
verses the opinion of the man who made
it. Fortunately there are trustworthy
rules to guide the producer in the mak-
ing of his picture. Unfortunately these
rules are not always understood by the
producer or the men to whom he has
intrusted the making of the scenario and
the other details of his picture and the
result is always the same : the spectator
does not receive the entertainment he
pays for. He doesn't know what's wrong
with the picture and he doesn't much
care ; he says it's a poor show, and lets
it go at that.
Here is a practical example of the
consequences of ignoring one of the
rules :
A picture was released lately that
rnade the mistake of repeating a serious
situation. The incident marked the first
meeting of the hero and the heroine.
He rescued her from a dangerous posi-
tion, and the means used to attract his
attention was the most natural in the
world. The story then followed a logical
course of events and came to a logical
and satisfactory finish. But it did not
end there. An anti-climatic situation
was tacked on in which the heroine
was again rescued from a position of
danger by the hero and she used pre-
cisely the same means as before of at-
tracting his attention to her predica-
ment. Her action was natural enough,
but contrary to the rules of showmen.
No one ever saw a magician repeat a
trick during a performance. It would
lose its power of illusion and some of the
spectators might catch him at it. This
is true of a serious situation in a stage-
.play or a photodrama. Repetition weak-
ens its force. In comedy the rule works
the other way: every repetition in-
creases the laughs. Repeating a serious
situation also frequently brings a laugh
— just where it isn't wanted. The writer
saw the picture referred to in a theatre
and several persons near him laughed
when the business, which was intended
to be impressive, was repeated.
The week before he attended a public
showing of a serious photodrama at a
New York uptown theatre. Until near
the end the picture kept to the rules.
At the precise point where it attempted
to ignore proper dramatic construction
a young girl in the next row brought a
smile or a laugh from those near her
by remarking in a tone of strong con-
viction :
"This is a crazy picture!"
Both pictures carried the names of
well known stars. Not the slightest ap-
plause was heard at the finish of either
of the features. WEITZEL.
IN THIS ISSUE.
Eyes of the Soul (Artcraft).
Ginger (World).
As a Man Thinks (Hodkinson-Four
Star).
Captain Kidd, Jr. (Artcraft).
The Pest (Goldvryn).
The Love That Dares (Fox).
The Eternal Magdelene (GoldTvyn).
False Evidence (Metro).
The Money Corral (Artcraft).
Spotlight Sadie (Gold^vyn).
A Stitch in Time (Vitagrraph).
The Love Call (Exhibitors Mutual).
Charge it to Me (Pathe-Americmn).
Bolshevism on Trial (Select).
The Best Man (Hodkinson).
"Eyes of the Soul"
Artcraft Presents Elsie Ferguson in An
Appealing and Up-to-Date Story,
Her Finest Performance.
Reviewed by Louis Reeves Harrison.
NOBLY compassionate, tender and
sweet is the highly sympathetic
role Elsie Ferguson is called upon
to interpret in the Artcraft picture,
"Eyes of the Soul." And she does it
with the eyes of her soul, a soul not
wholly indomitable and unselfish, but a
human one, strongly inclined to yield to
indolent gratification of desire. On the
edge of accepting a great fortune laid
at her feet, she is moved so powerfully
by her finer sentiments as to reveal a
soul as white as heaven. It is soul
drama, the struggle that is ever going
on between our ideals and our instincts.
Elsie Ferguson intelligently divines and
illuminates every phase of feeling,
whether strong or subtle, with such
consummate skill that she far excels
any previous screen performance of the
kind, establishing herself beyond the
shadow of a doubt as an artiste of the
highest order.
Besides the masterly interpretation of
the lead there is the tempo of the story,
in the time it is laid, a mirror of the
soul of this age. The feeling of pity
we might have for a blind soldier of
some past war would be passive in corn-
parison to the active sentiment now in
our hearts for those manly fellows who
gave up bright futures to serve on the
line that repelled the attacks of bar-
barism. It is of today and of today's
problems of just relief to our wounded
that our hearts and minds are devoted.
Masterly psychology and modern theme
have combined to make "Eyes of the
Soul" a great screen drama.
The production is a distinct credit to
the director, Emile Chautard. Eve Un-
sell's scenario, from the story by George
Weston, is a fine piece of work. As
Larry Gibson, the blind soldier, Wynd-
ham Standing brings out the fine manli- I
ness of the character.
The Cast.
Gloria Swann Elsie Ferguson
Teddy Safford J. Flanigan
Larry Gibson Wyndham Standing
Judge Malvin G. Backus
Mgr. Moonlight G. Durpee
Landlady Cora Williams
Vailet C. Chaffles
Story by George Weston.
Scenario by Eve Unsell.
Directed by Emile Chautard.
The Story.
Gloria Swann, singing in a fashionable
cabaret at Palm Beach, is the heroine of
"Eyes of the Soul." She dreams of ease
and elegance, and chance places them
within reach. Judge Malvin, of old
family, established social position, great
wealth and fine appearance in spite of
his years, offers her all her heart seems
to desire. She is on the point of accepting,
when the car in which she is driving with
the Judge barely misses the wheel chair
of a blind soldier, Larry Gibson.
This incident leads to a compassionate
interest in the manly fellow, who is liv-
ing out his small savings in despair, his
future a desolate blank. Gloria feels the
pull of her finer nature on native instinct,
struggles between pity and desire, and
gradually falls In love with the blind
soldier. He is made aware of her love,
but he refuses to let her sacrifice herself
until she discovers a musical talent in him
which will amply provide for them both.
Program and Advertising Phrases: The
Eyes of Her Soul Reveal Nobility,
Compassion, Tenderness and Sweet-
ness.
Elsie Ferguson Star of Story Revealing
the Never Ceasing Struggle Between
Our Ideals and Our Instincts.
A Cabaret Singer's Love for a Blind
Soldier Furnishes Theme for Latest
Elsie Ferguson Photoplay.
Remarkable Portrayal of the Soul of a
Woman, Interpreted by One of the
Foremost Stars of the Screen.
Advertising Angles; Boom the star and
announce this as a screen version of The
Salt of the Earth, a Saturday Evening
Post story. Tell the story to identify it.
You do not have to circus this story.
Handle it from the heart interest angle
and you will get the right crowd.
Advertising Aids: Two each one, three
and six sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one to three columns on star and produc-
tion. Advertising lay-out mats. Slides.
Press book.
"Ginger"
Five-Reel World-Picture of Semi-Juve-
nile Character Tells Simple, Pleas-
ing Story.
Reviewed by Robert C. McElravy.
THIS five-reel World-Picture, en-
titled "Ginger," was written and
produced by Burton George. It
has a conventional beginning and it
might perhaps be said that, so far as
the plot is concerned, it is quite obvious
throughout. But the development is
such that the story gets a real hold upon
the interest and for this reason the
subject is stronger than many more pre-
May 3, 1919
THE MOVING PICTURE WORLD
711
tentious ones. The opening scenes are
in the tenement section of New York
City and the later scenes are on the
battlefields of France.
Violet Palmer is cast in the role of
"Ginger," a pretty girl of the East Side,
who is taught to steal by her father.
She is adopted by the judge of the juve-
nile court and in later years marries
his son. Some observers would have
perhaps preferred her to marry Tim,
her newsboy friend, but the conclusion
is satisfying as it is.
Miss Palmer makes with surprising
ease the step from a pronounced juve-
nile part to that of an educated young
lady of marriageable age. She plays all
of her scenes effectively. Garreth
Hughes and Raymond Hackett also ap-
pear to advantage as the two boys, who
become rivals for the girl's hand.
The atmosphere of this story has
been well looked after; the tenement
portion at the beginning is lifelike and
the battle episodes in France are realis-
tic. The latter will no doubt appeal
strongly to enlisted men.
The Cast.
Ginger Carson Violet Palmer
Tim Mooney Raymond Hackett
Judge Trowbridge Paul Everton
Bobby Trowbridge Garreth Hughes
Written and directed by Burton George.
The Story.
"Ginger" Carson is the daughter of
"Biff" Carson, a man of low principles,
who makes his living by his wits. He
and a friend conceive the idea of dressing
Ginger in boy's clothing and having her
rob a house. They force the girl to this
action and she is caught.
Ginger is next seen on trial in the juve-
nile court, where she gains the sympathy
of Judge Trowbridge to such an extent
that he decides to adopt her. The girl
Is taken to his fine home, where she
meets his son, Bobby. She also receives
a call from Tim Mooney, a newsboy who
had befriended her in the early part of the
story.
Bobby and Tim are rivals for the girl's
love, but remain friends nevertheless.
Ginger at first finds her new life too lone-
ly, but soon becomes accustomed to it.
The judge sends her to school and she
returns five years later, a beautiful young
woman. Her father is released from
prison and makes a vain effort to claim
her.
The scenes then change to the battle-
fields of France, where Bobby and Tim
are both wounded in action. They are
taken to a hospital where Ginger is play-
ing "little mother." Tim dies in her arms
and she later promises to marry Bobby.
In the meantime she has had a reconcilia-
tion with her father, who is also in ser-
vice and has become a real man.
Program and Advertising Phrases: Tene-
ments of New York and Battlefields
of France Furnish Backgrounds for
World Photoplay.
Latest World Photoplay Lives Up to Its
Title, and Contains Plenty of Speed,
Pep, Punch and Ginger.
She Loved Her Newsboy Pal, Also the
Son of the Judge Who Adopted Her;
Which Did She Finally Marry?
Advertising Angles: Play up the fea-
tured players, then give the high lights
from the story. Go easy on the war fea-
tures or leave this part out altogether.
Play up the angle of the girl who was
forced to don boy's clothes and attempt
robbery, and who was adopted by the
judge before whom she was taken. Work
up Interest in the question as to whether
she was finally won by the judge's son or
her newsboy pal.
Advertising Aids: Two one-sheets, two
three-sheets, two ix-sheets, two eight-
sheets and one 24-sheet. Eight 8x11 black-
and-white, eight 11x14 colored, and two
22x28 colored lobby displays. One two-
column cut, two one-column cuts. Slides,
press sheets and music cues.
"As a Man Thinks"
First Production of "Four-Star" Com-
bination an Attractive and Well-
Made Picture.
Reviewed by Edward Weitzel.
THE list of names connected with the
"Four-Star" Combination's first
production is an impressive one.
Presented by Harry Raver, the screen
version of "As a Man Thinks," an Augus-
tus Thomas stage play, has George Ir-
ving as its director and Leah Baird as
the star. The story in its original form
was written for a definite purpose and
much of that purpose is retained in the
picture. Its theme is the double stand-
ard of morals for men and women. It
also introduces a number of Jewish
characters and makes use of the Mosaic
law relating to the virtue of the wife
to enforce some of its arguments.
The picture is not a preachment, how-
ever. There is abundant action, a lib-
eral amount of light and shade and the
scenes shift from social and bohemian
life in Paris to the dramatic conse-
quence of the hero's slip from virtue af-
ter he and his wife have returned to this
country. In showing her resentment
of her husband's infatuation for an art-
ist's model while abroad the wife en-
courages the attentions of an old ad-
r
M '1
1 1 \^
Leah Baird.
.4s she appears in stellar role and robes
in "As a Man Thinks."
mirer and brings home to the man whose
name she bears the injustice of his own
misconduct. The arguments used by
the author are powerful ones and the
construction of the plot give them added
force. A defect in the handling of the
story places the big situation too far
from the finish.
Intelligent and careful attention to de-
tail has supplied the scenes with correct
atmosphere, and the cast is generally
satisfactory, Leah Baird occupying the
stellar position with grace and the nec-
essary dramatic skill. Henry Olive as
the erring husband and Mile. Elaine
Amazar as the model are particularly
able.
Cast.
Elinor Clayton Leah Baird
Frank Clayton Henry Olive
Benjamin De Lota. . . . Warburton Gamble
Dr. Seelig Chas. C. Brandt
Vedah Seelig Betty Howe
Burrell Alexander Herbert
Mimi Chardenet Mile. Elaine Amazar
Dick Clayton Bobby Ward
Mr. Hoover Joseph Smiley
Mrs. Hoover Jane Jennlnga
Story by Augustus Thomas.
Directed by George Irving.
The Story.
"As a Man Thinks" teaches that a dou-
ble standard of morals is right, because
w^oman's responsibility in the matter of
virtue is a sacred trust that enables her
to safeguard the home and the happiness
of the world. When Frank Clayton, a
wealthy magazine publisher of New York,
goes to Paris with his wife and little
son, he is taken to the artists' colony by
Benjamin De Lota, a former admirer of
Mrs. Clayton's, and meets an alluring
model who is posing for an American
sculptor named Burrell. Clayton yields-
to the temptation offered him at an art-
ist's ball and accompanies the model to
her home that night. Later on his wife
meets him and the model in the parlt, and
Clayton is forced to Introduce his com-
panion as a newly engaged contributor
to his magazine.
Upon the return of the Claytons to the
United States the wife discovers the true
character of the model and learns of her
husband's misconduct. She accepts an
invitation from De Lota to visit his rooms
at night and, although her only fault is
lack of discretion, appearances are so
strong against her that Clayton is led
to believe he is not the father of little
Dick. He arrives at De Lota's rooms as
his wife is trying to escape from the
man's embrace. There is a struggle and
Clayton Is prevented from killing his sup-
posed friend by his father-in-law. Blind
with jealousy and doubt he will not be-
lieve in his wife's innocence. He drives
her from his home, and is finally con-
vinced of his error by Doctor Seelig, a
Jewish physician, in whose house Elinor
Clayton has taken refuge with her boy.
De Lota also is a Jew and Doctor Seelig
uses the religious bond between them to
clear Elinor's good name. A love affair
involving Vedah Seelig, De Lota and the
sculptor Burrell runs through the plot.
Program and Advertising Phrases: Double
Standard of Morals Furnishes Them&
for Attractive Photoplay.
Wonderful Screen Adaptation of Suc-
cessful Stage Play by One of Amer-
ica's Leading Diamatists.
Clever Wife Adopts Novel Means to-
Bring Home to Erring Husband the
Injustice of His Misconduct.
Extraordinary Combination of High
Class Star, Author, Director and Pro-
ducer in Engaging Photoplay Filled
With Action.
Advertising Angles: Make joint stars
of Leah Baird and Augustus Thomas.
Play up the stage success of this offering
and then give the high lights of the story.
A novel window stunt can be worked by
borrowing the leg forms used for stock-
ing displays. Dress these in silk stock-
ings and then put on a disreputable look-
ing man's shoe. Letter the sign "When
the shoe is on the other foot It does make
a difference to a man, doesn't it? It was
all right for Frank Clayton to flirt with
Mimi, the model, but when he suspects his
wife it took three years in prison to form
an alibi. That's how a man thinks in 'As
a Man Thinks' at (house and date)." You
can give a credit line on the bottom of
the card "forms and hosiery from "
to cover the loan of the forms. Take them
all into the lobby for the showing days.
Advertising Aids: One one-sheet, two
three-sheets, one six-sheet, one twenty-
four sheet; set of colored lobby photos,
22x28 colored scene, 22x28 photos of star,
campaign book, slide, music cues.
712
THE MOVING PICTURE WORLD
May 3, 1919
"Captain Kidd, Jr."
Mary Pickford's New Artcraft Picture
Has Been Constructed Mostly
for Laughs.
Reviewed by Edward Weitzel.
1ET no possible laugh escape, was
the rule governing the making of
^ "Captain Kidd, Jr.," the latest Art-
craft picture with Mary Pickford as
the magnet. In its original form the
play, written by Rida Johnson Young,
achieved considerable success upon the
stage. It told a pleasing story with
good heart interest, frequently witty
dialogue and an interesting set of human
beings as the characters. The screen
version, prepared by Frances Marion,
follows the main points of the plots
and also contains much new material
of a comic nature. Opening in the
second-hand book store of a quaint old
Scotchman whose granddaughter is the
guiding spirit of the place, the first third
of the picture is human, brisk of action
and sufficiently novel of situation to
entertain all classes of Pickford fans.
With the shifting of the locale to a
small town in New England a greater
change takes place in the classification
of the characters and the humorous
nature of the picture. Keystone comedy
of the get-the-laugh-at-any-price sort
supplies the fun from then on, a bur-
lesque constable of the broadest type
and longest, thinnest legs being the chief
comic cutup. A pert parrot, whose
sensible advice is occasionaly spiced
with the now familiar, "Give 'em hell!"
is another of the amusing members of
the cast. Some spectators will vote
the constable a huge success, others
will find him too much in evidence,
while still other devoted admirers of
the star will wish he had been left out
completely. His bits of horseplay
brought many hearty laughs from a
full house at the Strand Theatre, New
York, last Sunday afternoon. Near the
finish of the picture there is a return
to the former spirit of the story;
Mary MacTavish is an excellent part
for Mary Pickford. A quick witted
and engaging young person, the book
seller's granddaughter is just in her way
and the best loved of the screen favor-
ites invests the other Mary with all
the old witchery of her smile and un-
failing charm. Douglas MacLean as
Jim Gleason, the chap who wins Mary,
and Spottiswoode Aitkin as her grand-
father are admirable. Victor Potel as
the comic supplement constable is al-
ways true to type and will be heartily
relished by those who are willing to
laugh and ask no questions. The pro-
duction is up to standard.
Cast.
Mary MacTavish Mary Pickford
Jim Gleason, an author. .Douglas MacLean
Willie Carleton Spottiswoode Aitken
Willie Carleton Robert Gordon
John Brent, a lawyer Winter Hall
Marion Fisher, a secretary. .Marcia Manon
Sam, a constable Victor Potel
Luella Butterfield Mrs. Moore
Lem Butterfield William Hutcheson
David Grayson, a canner. Clarence Geldart
Directed by William D. Taylor.
The Story.
"Captain Kidd, Jr.," as may be Inferred
from the title, is a story of buried treas-
ure. In this case the treasure is of a
very orlRlnal nature. The prrandfather
of Willie Carleton puts his will In a booft
about pirates and their burled treasure
and the book is bought by a second-hand
book store, run by Angus MacTavish
whose granddaughter and a young author
named Jim Gleason live with him. After
the book gets into the hands of Mary
MacTavish young Carleton, his grand-
father's lawyer, and the dead man's pri-
vate secretary, come to the book store
and try to buy it back, but Mary has
already discovered the paper. It shows
where a buried treasure is to be found,
and the rightful owner agrees to share
it with the MacTavish crowd if they will
help him dig for it. The place is an
old farm that once belonged to the elder
Carleton but is now owned by Lem But-
terfield. Pretending to be geologists look-
ing for specimens, the party engage board
with the Butterfields and proceed to dig
holes all over the place. Before the
buried treasure is found the suspicions
of the town constable and his neighbors
are excited and the officer of the law
keeps a close watch on the diggers. The
lawyer and the private secretary arrive
and try to prevent the search. When
the box is found and opened it contains
a note stating that the treasure mentioned
in the will is a store of good health
which young Carleton is bound to gain
if he digs up enough of the farm during
his hunt. On going back to the city the
heir finds that the hunt was only a test,
and the lawyer has been holding his
fortune in trust. Mary, who bought the
farm with money left her by her mother,
sells it at a big advance to a man who
wants to run a railroad through it. Jim
Gleason disposes of one of his novels to
a publisher and spunks up the courage
Mary Pickford
About to execute a piratical high dive
in "Captain Kidd, Junior."
to ask Mary an important question. He
is so pleased with her answer that he
starts to embrace her. Finish.
rroKrnm and Advertislns Phra-ses: Mary
Pickford in Pleasing Play With Plenty
of Humor, Action and Novel Situa-
tions.
Pleasing and Humorous Screen Adapta-
tion of Successful Stage Play by Rida
Johnston Young.
Astonishing Outcome of a Hunt for
Buried Treasure.
Pert Pet Parrot and Comic Country
Constable Lend Lots of Laughs to
Clever Comedy Starring Mary Pick-
ford.
What Was the Buried Treasure for
Which Captain Kidd, Jr., Sought?
See This Mary Pickford Picture for
the Answer.
Feature Mary Pickford as Mary Mac-
Tavish and Douglas MacLean as Jim
Gleason.
Advertising: AuKleat Give the fullest
publicity to Miss Pickford's appearance,
and use the billboards, as well as the
papers. Tell that the play is a well known
stage success, and mention the support-
ing favorites.
Advertising Aids: Two each one, three
and six-sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one or three columns on star and produc-
tion. Advertising lay-out mats. Slides.
Press book.
"The Pest"
Mabel Normand Has One of Her Best
Comedy Roles in New Goldwyn
Picture.
Reviewed by Hanford C. Judson.
THE recent Goldwyn five-reel re-
lease, "The Pest," with Mabel
Normand in the leading role, is
a comedy that, in the first part at least,
will keep any house-full roaring with
laughter. The "Pest" is a rural slavey,
and runs a flatboat ferry which fur-
nishes a deal of amusement. But the
picture is built up on a melodramatic
plot and most of the laughter compel-
ling situations have a touch of pathos
and bring out the heroine's character
sympathetically. She is charming and
lovable and perhaps one of the most
pleasing portrayals Mabel Normand has
done in a long while.
The slavey is shown in the end to
be the daughter of the local rich man,
and the girl who is thought to be his
daughter is the child of the slavey's
supposed parents. There are a number
of characters in the plot and while it
serves mostly as a comedy vehicle, it
has a bit of good story.
Cast.
"Jlggs" Mabel Normand
Gene Giles John Bowers
John Harland Charles Girard
Judge Fisher Alec B. Francis
Blanche Fisher Leota Lorraine
Asher Blodgett Jack Curtis
Amy Blodgett Pearl Elmore
"Noisy" Wilson Jas. Bradbury
By Melville W. Brown.
Directed by W. Christy Cabanne.
Photographed by Percy Hilburn.
The Story.
In "The Pest," a picture by Goldwyn,
the heroine is Jiggs, a lovable madcap
girl dressed in blue jeans. She lives on
a farm on an island and one of whose
duties it is to run a flat-boat ferry to
and from the mainland.
One day she brings over Blarche, the
daughter of Judge Fisher, the local rich
man. In the party with this girl, is John
Harland, a schemer who wants to marry
Blanche for the Judge's money.
Jiggs, who is played by Mabel Nor-
mand, is sent to the Judge's house with
a basket of eggs and is invited to come
to an evening party. The Judge likes
her, and Blanche thinks she will make
fun. Blanche is to furnish her with a
dress. The dress is put on over her suit
of blue jeans and she behaves as a Ir-
responsible madcap much to the amuse-
ment of the party, though the Judge's
serious secretary. Gene Giles, who loves
her, takes her part. The Judge has no-
ticed that she is wearing a peculiar ring.
He recognizes it and she leaves it with
him.
When she gets home and her parents
find where she has been and discover that
she has left the ring with the Judge, they
are much concerned. The presence of
the ring has also disturbed Blanche and
her lover, Harland. Harland takes some
bonds and contrives to have Giles sus-
pected. The schemers at the big house
and those in the farm house get in touch.
Jiggs is locked in the cabin of "Noisy"
Wilson, who is supposed to be her uncle.
She overhears a plot to do away with
the Judge. Jiggs manages to escape and
May 3, 1919
THE MOVING PICTURE WORLD
713
warns him in time. Giles is proved to
be Innocent, and Blanche's lover, Harland,
is shown up. "Noisy" confesses that Jiggs
is really the Judge's daughter, and
Blanche the child of the ferry man.
Program and Advertising Phrases: Mabel
Normand in Laugh Provoking Comedy
of a Rural Slavey.
Heart Interest and Laugh Making
Situations Deftly Combined in Latest
Goldwyn Photoplay.
Why Did They Call Her "The Pest"?
See Mabel Normand's Latest Photo-
play for the Answer.
Adverti.<!(ing Angles: Here is a star and
a title that will sell together. Be posi-
tively noisy in your advertising. This
sort of play calls for circus methods.
Make "The Pest" a by-word in your town
and then hook it on to the star. Hook
up, too, with the recent success of Sis
Hopkins and tell that this is another
character as interesting, but wholly dif-
ferent. Use straight and character pic-
tures lavishly. Get extra sets of stills
for window displays. Just boom and
keep booming. You can get some good
copy out of the press sheet.
Advertising Aids: One one-sheet, two
three-sheets, one six and one 24-sheet.
Rotogravure one-sheet. Lobby displays,
8x10, 11x14 and 22x2S. Coming and cur-
rent slides. Adver-tising and scene cuts.
Photographic line-cut copy for ads. Press
book. Music one-sheet.
"The Love That Dares"
Madlaine Traverse Plays Heroine in
Sensational Fox Story.
Reviewed by Hanford C. Judson.
A SERIES of sensational lesser cli-
maxes leading up to the big scene
is one of the traits of the latest
Fox five-reel drama picture, "The Love
That Dares." Madlaine Traverse, as
the woman about whom the struggle
centers, fills the character with both
artistry and physical charm. Thomas
Santschi as her husband, the iron manu-
facturer, and Frank Elliott, as the rich
man who is trying to win Risdon's wife
away from him, are better than merely
commendable in their respective char-
acters. The picture does not convince
one as absolutely true in every step it
takes to arrive at a big situation. It has
a surface plausibility and the climaxes
afiford a chance for brilliant acting.
These make the high spots vivid as bits
of life. It will be a widely popular at-
traction in spite of the fact that the
story is not really substantial, on ac-
count of its many brilliant flashes. It
has graceful scenes, good photography
and the right sets.
Cast.
Olive Risdon Madlaine Traverse
Perry Risdon Thomas Santschi
Ned Beckwith Frank Elliott
Marta Holmes Mae Gaston
Rutherford Thomas Guise
Haynes George B. Williams
Staged by Harry Millarde.
Scenario by Denison Clift.
The Story.
The opening of the Fox picture, "The
Loves That Dares," shows the business
of Perry Risdon, iron manufacturer, is in
such a condition that he has no time for
social diversions. Another man, a loose
liTlng millionaire named Beckwith, is
scheming to get Risdon's wife away from
him. A note given by the manufacturer
is due and he lacks funds with which to
take it up. He appeals to Beckwith
and the millionaire offers him $50,000 if
he will consent to a divorce. Risdon
knocks him down.
The Iron manufacturer has promised his
wife a second honeymoon. He tell her
It will be impossible to leave the office.
She goes alone in a hufC. Her husband
gets an anonymous letter telling him that
his wife is with Beckwith. The letter is
sent by a girl whom Beckwith has ruined.
Word comes that the note is to be called
at once. Risdon's virife learns of it and
pawns her jewels, but they hardly bring
half the needed amount. The faithful
woman goes to Beckwith for a loan, think-
ing him a friend. He offers the money
under dishonorable conditions and tells
the wife of his friend to come back at
eight. She keeps the appointment. Her
husband arrives just as dinner is finished.
There is a struggle between the two men
and the innocence of Risdon's wife is
finally established.
Program and Advertising Phrases: The
Story of a Woman's Sacrifice for the
Man She Loves.
How a Wife's Loyalty in a Crisis Made
Amends for Her Folly.
Madlaine Traverse Star of Latest Fox
Photoplay.
The Stoiy of What a Woman Dared to
Save Her Husband, After Her Extrava-
gance Brought Him Near to Financial
Ruin.
How a Woman's Love and Loyalty
Proved Equal to a Great Emergency.
Adverti.sing Angles: Play up Miss Tra-
verse, but make your chief bid with
the story angle of the woman who brings
her husband close to ruin with her ex-
travagance and then has the nerve to
pull him out of the financial hole. Use
teaser headlines such as "When a woman
really loves," "The love worth while Is
the love that dares all things," etc. Play
Madlaine Traverse and Tom Santschi
Find happiness in "The Love That
Dares."
up the fashion show angle from the press
sheet.
Advertising Aids: One, three and six
sheets, two style of each. Lobby displays,
8x10, 11x14 and 22x28. Announcement
slide. Cuts, mats and press sheets (cuts
are made on special order at rate of 20
cents per column; mats and press sheets
are mailed gratis).
"The Eternal Magdalene"
Goldwyn Presents Margaret Marsh in
Screen Adaptation of Robert H.
McLaughlin's Stage Success.
Reviewed by Ben H. Grimm.
THE exhibitor who expects very big
things of Goldwyn's "The Eternal
Magdalene," with Margaret Marsh
in the leading role, is going to be dis-
appointed. The photoplay is based on
Robert H. McLaughlin's stage success
of the same title — which is its chief claim
to acceptance. The play had a long and
successful run in New York and on
the road.
But in the photoplay much of the
dramatic force of McLaughlin's work
has been lost. On the screen we have
a visualized sermon — sort of an illus-
trated argument against condemning the
woman who has taken one step off the
straight and narrow path, and against
the creed of giving a man a religious
tract when his body is crying for food.
Much of the action of the film is staged
in a dream, and it is through its allegor-
ical allusions that the picture endeavors
to carrj- home its message.
Arthur Hopkins, a well-known stage
director, directed the picture, but as the
subject appears on the screen, it seems
to have been a case of "Too many cooks"
— as if the film had been through many
hands before reaching the screen.
A circumstance that the exhibitor will
note is that although Maxine Elliott
is cast as "The Eternal Magdalene," it
is Margaret Marsh, who is the featured
player. The work of the latter is thor-
oughly acceptable.
"The Eternal Magdalene" is the sort
of a picture with which a showman can
draw a crowd, but it is doubtful if there
would be many repeats.
The Cast.
Elijah Bradshaw Charles Dalton
Elizabeth, his daughter. . .Margaret Marsh
Paul, his son Charles Trowbridge
Macy, his secretary Donald Gallaher
Mrs. Bradshaw Maud Cooling
The Preacher Vernon Steele
The Eternal Magdalene Maxine Elliott
The Story.
As in the days of Christ, when Magda-
lene beckoned to a strolling soldier, today
a fallen woman calls to passers-by. Elijah
Bradshaw, the most influential citizen in
"any" modern American city, heads a re-
form movement to stamp out evil. He is
a hard, stern man who discounts the
belief that some unfortunates are "more to
be pitied than censored."
On the eve of a proposed series of re-
vival meetings, Bradshaw learns that his
own daughter has taken a misstep.
Austere, forbidding, and wrapped up in
his own zealous goodness, the father dis-
owns his daughter. Exhausted, he falls
asleep and dreams that there appears be-
fore him the Magdalene. She leads him
through a nightmare in which he sees the
real evils of his "reform" work. He sees
his daughter flee from a house of the sort
he has made war upon; he sees her leave
her child at the foundling asylum; he sees
her weak, sick and weary.
And in the dream the Magdalene brings
him to the church where the poor can't
reach the latch; to the bread line where
men, clamoring for food, are given song
books. The father sees his son find in
the breadline the young man with whom
his daughter is in love, and who is the
father of the child. In the dream the eon
kills the youth and the news of the ar-
rest kills the mother. Stunned and stag-
gering under the series of blows, the
father relents and awakes from his dream.
Awaking, he finds that he is in his own
home and, just as his daughter is to leave
the house, he gathers her in his arms. The
son and the youth come into the house,
and it is learned that he and the daughter
had been secretly married.
Program and Advertising Phrases: A
Screen Sermon Whose Text Is: "Let
Him Who Is Without Sin Among You
Cast the First Stone at Her."
The Age-Old, Ever-New Story of the
Woman Who Cared Too Much.
Robert H. McLaughlin's Famous Stage
Success Brought to the Screen.
Does "Reforming" Reform? See Mar-
garet Marsh in "The Eternal Magda-
lene."
714
THE MOVING PICTURE WORLD
May 3. 1919
A Powerful Plea for Pity and Justice.
A Story in Which the Girl May Have
Been Your Sister.
Advertising Angles: Play up the star,
but centre your effort upon the play it-
self which was a dramatic success of some
years ago and brought from her retire-
ment Julia Arthur to play the leading role,
now assumed by Maxine Elliott. Get your
local clergy interested some weeks in
advance. If there :s any chance to work
a newspaper sensation of dignity, get after
it. The question is ever new. If there
is any reform movement in town, you have
your opportunity ready made. If you can
do no better hook this up with the pro-
hibition and ask if that will be any more
successful than was Elijah Bradshaw's
campaign. Use plenty of lithograph work,
but if you can afford to, make this largely
a newspaper campaign.
Advertising Aids: One one-sheet, two
three-sheets, one six and one 24-sheet.
Rotogravure one-sheet. Lobby displays,
8x10, 11x14 and 22x28. Coming and cur-
rent slides. Advertising and scene cuts.
Photographic line-cut copy for ads. Press
book. Music cue-sheet.
"False Evidence"
Viola Dana Central Figure in Metro's
Adaptation of Mary K. Wilkins'
Novel "Madelon."
Reviewed by Ben H. Grimm.
MARY K. WILKINS' novel, "Made-
lon," has lost none of its interest
in its transference to the screen
under the title "False Evidence," with
Viola Dana in the leading role. There
are several fairly dramatic moments in
Metro's offering, and Miss Dana, Direc-
tor Carewe and the supporting cast have
made the most of the material offered
by Finis Fox's adaptation. The interest
of the spectator is fairly well-sustained
at all times.
The story follows the usual general
course laid out in the novels of Mrs.
Wilkins and Laura Jean Libby. The
fact that its locale is in the giant Red-
wood trees of California, and that its
characters are drawn from the resi-
dents of a village virtually untouched
by modernity, has given Director Carewe
the opportunity of using interesting
backgrounds and types.
Viola Dana's role is one that gives
her the chance to "get over" her emo-
tional appeal, and she has a capable
supporting cast. "False Evidence" is
not a big picture by any means, but it is
a program release that an exhibitor
need not hesitate to book.
Cast.
Madelon MacTavish Viola Dana
Sandy MacTavish, her brother,
Patrick O'Malley
Burr Gordon Wheeler Oakman
Lot Gordon Joe King
Dorothy Fair Peggy Pearce
Samanthy Brown Virginia Ross
Story by Mary S. Wllklns Freeman.
Scenario by Finis Fox.
Directed by Edwin Carewe.
The Story,
Sandy MacTavish and his daughter
Madelon live in the remote village of
Redwoods. Sandy Is a stern woodsman
who belleve.s that a man never breaks his
word. In her infancy Madelon Is be-
trothed to Lot Gordon, a powerful lum-
berman. As she grown to womanhood
she realizes she loves Burr Gordon, Lot's
cousin. Burr Gordon is betrothed to Dor-
othy Fair, who loves Madelon's brother.
In a fit of Jealous rage Madelon rushes
home alone from a dance, and Is over-
taken In the woods by Lot. She mistakes
him a clue to the bank robbers. The gang
she stabs him. Burr comes upon the
scene and forces Madelon to flee, taking
the blame for the crime himself. Madelon
cannot make anyone believe she did the
stabbing. Burr is saved from lynching
by Madelon, who extracts the truth from
Lot with her promise to marry him. Lot
recovers, but fails to appear on the night
set for the wedding. It later develops
that he has been killed by a fall from his
horse, leaving the way clear for the mar-
riage of Madelon and Burr.
Program and Advertising Phrases: A
Troublesome Romance Staged 'Midst
California's Towering Trees.
Giant California Redwoods Background
for Viola Dana Feature.
What Would You Do if the Man You
Loved Was Betrothed to Another —
And If You Were Engaged to a Man
You Did Not Love? — See Viola Dana
in "False Evidence."
Characters in Mary K. Wilkins' Popular
Novel "Madelon" Brought to Screen
With Viola Dana as Madelon.
She Stabbed the Man She Was Betrothed
to — See Viola Dana in "False Evi-
dence" and Know Why.
Advertising Angles: Play up the fact
that the story is a screen adaptation of
Mary K. Wilkins' popular novel "Madelon,"
with Viola Dana the star. Tell your
prospective patrons that the film contains
many scenes in the Giant Redwood forests
of California. If possible, get a small
block of redwood from a lumber yard. Put
it in on ornamental pedestal in the lobby
or foyer. Tack on it a card reading: "This
is a block of California Redwood. Some
of the trees seen in 'False Evidence' con-
tain enough wood to make 10,000 blocks
Viola Dana
Is "treed" in a scene from Metro's
"False Evidence."
like this." The stunt could also be worked
with a plank. The lumberman will tell
you how many planks could be made from
one of the big trees.
Advertising Aids: Two styles one-sheet
two three-sheets, one six-sheets, one
twenty-four sheet. Photos. Slides. Music
cue sheets. Special heralds. Special hand-
colored lobby displays. One, two and
three-column and four ready-made adver-
tisements. Scene cuts.
"The Money Corral"
Artcraft Presents William S. Hart in An
Intense Melodrama of the Chicago
Underworld.
Reviewed by Louis Reeves Harrison.
THE lean hard face of a typical
American, the fighting eye, the
careless contempt of danger, the
native chivalry to women and children
with a touch of dry humor and an in-
born sense of true courtesy, all these
are exemplified in the role assumed by
William S. Hart in "The Money Corral,"
his latest Artcraft release. The story is
pistol melodrama, containing more than
one exciting and admirably pictured
struggle with well-organized crooks,
and there is suspense enough to hold
close attention, with a love interest
thrown in. But it is Hart's personality
on which this production heavily de-
pends. He is given abundant and orig-
inal opportunity to show that he is gov-
erned in his acts by the slow moving
destiny of his nature until it is aroused
to action by exceptional danger.
A certain amount of dramatic interest
is revealed in the contrast of the bor-
der gun man with ultra-refined society,
but it is negligible when compared to
the physical exploits of man, who has as
little individual fear as the men who
went over the top from trenches in
France. This spirit of battle is far
from dead — it will never die while the
race is vigorous, and this may account
for the great popularity of Hart pic-
tures. "The Money Corral will prove no
exception, as it is along favorite melo-
drama lines, a change from the ordi-
nary, a complete and satisfactory per-
formance in lead, support, directing and
nature of story.
Cast.
Lem Reason William S. Hart
Rose Jane Novak
Carl Bruler Herschel Mayall
Gregory Collins Winter Hall
Janet Rhea Mitchell
Chicago Kate Patricia Palmer
Story by William S. Hart.
Directed by William S. Hart.
The Story.
After refusing an offer from a Chicago
magnate from material considerations,
Lem Reason, the part played by William
S. Hart in "The Money Corral," changes
his mind at the last moment and boards
a swiftly moving train to announce his
acceptance from sentiment — he has been
powerfully attracted by Rose, a poor re-
lation of the magnate. At Chicago he is
delegated by the magnate, Gregory Col-
lins, to guard a bank which has been
mysteriously attacked, involving the
death of two other watchmen. He Is
"framed" from the inside, by none other
than Carl Bruhler, the magnates confiden-
tial associate and business manager. He
is sent to the toughest kind of a base-
ment resort to see a man who may give
him for Burr, and when he kisses her,
fake a scene of brutality to arouse the
gun man's wrath and he falls for it in
protecting a frail girl. She begs him to
"see her home," leading him into a trap
spread for him, from which he emerges
after the toughest kind of fighting, land-
ing in the police station. His experiences
arouse a suspicion that he is up against
an inside job, so he throws up his own,
takes his pay and starts for home, one
eye on the magnate's poor relation, who
adroitly saved him from social ridicule
That night the bank is attacked, but
Reason has not given up his keys, and he
is there with his deadly gun in time to
round up the gang, save the magnate
from ruin and win a home for himself
and the bright girl he loves.
Program and AdTertislng Phrases: Wil-
liam S. Hart, Screen Favorite in Story
Written, and Directed by Himself.
The Story of a Man With a. Slow-Mov-
Danger, Chivalry to Women, and Sense
of True Courtesy Enabled Him to Win
Out Against Overwhelming Odds.
The Story of a Man Whose Contempt ot
ing Nature, and What He Did When
Aroused by Exceptional Danger.
Though The Inside Clique Sought to
Frame Him, He Turned the Tables on
May 3, 1919
THE MOVING PICTURE WORLD
715
Them. See How He Did It in "The
Money Corral."
Advertising Angles; Hart is, of course,
your star. This time you can advertise
him as author, director and star. Play up
the fact of authorship and coax them to
come and see Bill in his own story. Then
give the punches in the story to prove
that he knows a good yarn when he
writes one. That is all you need do, but
do it on a large scale.
Advertising Aidfs: Two each one, three
and six sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one to three columns on stai and pro-
duction. Advertising lay-out mats. Slides.
Press bool<.
"Spotlight Sadie"
Delightful Mae Marsh Comedy Picture
Full of Irish Optimism.
Reviewed by Hanford C. Judson.
THE new Goldwyn Mae Marsh pic-
ture, "Spotlight Sadie," in five
reels is a particularly charming
comedy. The heroine has a fetching
way that wins the heart of the spec-
tator. It is a picture with theatrical
life as a background and one of the
most interesting characters in it, after
the heroine, is the publicity man at-
tached to the show. He is up against
it for an idea and something in Sadie's
character suggests his playing her up
as a saint. She is not that, strictly
speaking, but something much better
in the way of a sweetheart as the rich
hero discovers. He is attracted to her
by the publicity she gets. Then he is
disappointed because she doesn't fill his
ideal, but he discovers in the end her
real true-hearted charming self.
The picture is filled with compelling
comedy situations that kept the room
full of press reviewers laughing. The
exhibitor ought to read the story care-
fully, especially if he is in a neighbor-
hood where patrons are likely to be
looking for slights to religion. Every
sensible person will like this picture and
most spectators will be enthusiastic
over it.
Cast.
Sadie Sullivan Mae Marsh
l)ick Carrington Wallace MacDonald
Hazel Marris Mary Thurman
Dollie Delmar Betty Schade
Reverend John Page Alec B. Francis
Jack Mills Walter Hiers
Reggie Delmar P. M. McCullough
O'Keefe Wellington Playter
Nancy O'Keefe Lou Salter
By Lewis Allen Browne.
Directed by Laurence Trimble.
Photographed by Edward W. Willat.
The Story.
In the Goldwyn picture, "Spotlight
Sadie," the Irish heroine from which it
takes its name has a courageous way
with her that wins the heart of every-
one she meets. She has been living with
her married sister in New York, but
things are not comfortable and she goes
out and gets a job in the chorus of a
theatre. She isn't made to dress as some
of the others have to, and on account
of her innocence, is nicknamed "the saint."
The publicity man of the show makes
use of this fact to attract attention to
the piece, and Sadie becomes' so well
known that they give her a better job
as leader of a chorus of girls dressed
In long robes that faintly suggest nuns.
A rich young man, Dick Carrington, loses
interest in the leading wom0,n, Dolly
Delmar, and takes up with Sadie. There
is a kind of engagement. Sadie tells her
roommate. Hazel, who lets the secret out,
and Dolly hears of it. Dick Is disap-
pointed in Sadie. Dolly plots with her
brother to get Hazel to dine with her
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in a place she knows will be raided and
then to send a note asking Sadie to come.
A note to Dick also lures him there. The
plot is foiled by Sadie not wanting to
linger among the roysterers. This scheme
of Dolly's is the means of bringing Sadie
and Dick together again.
Program and Advertising Phrases: Mae
Marsh the Star of Delightful Comedy
of Irish Optimism.
Story of Theatrical Life and The Amaz-
ing Outcome of a Press Agent's Stunt.
The Press Agent Painted Her as a
Saint, But She Was Just a Charming
Lovable Girl.
Clever Schemes of a Press Agent to
Keep Sadie in the Spotlight and What
Became of It.
AdTerti.sing Angrles: Play up Miss Marsh
across the boards. If you have a spare
spotlight bring it into the lobby and let
it flood her photographs or poster. You
can rig something that looks like a spot-
light for window displays. If your lobby
is high enough and of the open type, rig
up a stage about a foot high and invite
the patron to "come on the stage with
Sadie." Use a set of footlights and pro-
vide steps at either side. Play up the
"Saintly Showgirl" of the story, using that
for a liner teaser before the regular ad-
vertising. Make it work hard for you —
it can.
Advertising Aids: One one-sheet, two
three-sheets, one six and one 24-sheet.
Rotogravure one-sheet. Lobby displays,
SxlO, 11x14 and 22x28. Coming and cur-
rent slides. Advertising and scene cuts.
Photographic line-cut copy for ads. Presa
book. Music one-sheet.
"A Stitch in Time"
Gladys Leslie Adds Charm to Many a
Scene in Vitagraph Film.
Reviewed by Hanford C. Judson.
VITAGRAPH has for a new release,
"A Stitch in Time," a five-reel at-
traction from the stage success of
the same name. The love story in-
tertsts and Gladys Leslie with her grace-
ful acting and charm gives a piquant
touch to many a scene in it. The nar-
rative is clear and convincing enough
as a tale of studio Bohemian life. It is
good as a pretty girl picture that is ably
acted, too.
Eugene Strong, playing the role of
artist-hero, is manly and pleasing.
Agnes Ayres plays with much ability
a foil character to the heroine. Jenkins,
the artist's faithful servant, should not
be forgotten as his work adds a good
deal to the picture. The director has
handled the plot in a natural and lively
way. The sets are mostly in a studio
building in the Greenwich Village dis-
trict of New York.
Cast.
Phoebe-Ann Gladys Leslie
Worthington Bryce Eugene Strong
Larry Brockman Charles Walton
Gilly Hill Cecil Chichester
Dick Moreland Earl Schenck
Bryce Sr Charles Stevenson
Mrs. Trevor Julia Swayne Gordon
Lela Trevor Agnes Ayres
Story by Oliver Bailey and Lottie Meaney.
Directed by Ralph Ince.
The Story.
In "A Stitch in Time," produced by
Vitagraph, the hero. Worthy Bryce, is
trying to make a living by art. Phoebe-
Ann, the daughter of the scrubwoman,
comes to do the cleaning. Worthy is
engaged to Lela Trevor, who wants him
for his father's money. Lela is flirting
with Dick, one of Worthy's friends, and
early in the story Phoebe sees that Lela
is not wholly true to Worthy.
Worthy's father withdraws his support
716
THE MOVING PICTURE WORLD
May 3, 1919
to make his son go back to business.
There are hard times in the studio.
Worthy, his faithful servant and Phoebe
buckle down to work in earnest. Phoebe
finds one of Worthy's stories and sends
It to an editor. It brings In money and
success.
Phoebe, to keep Worthy at work, has
made him believe that Lela wanted him
to succeed and believed that he could
win. Lela and Worthy are to be married.
Phoebe tries hard to keep Worthy ignor-
ant of how shallow is Lela's love for him
and all but succeeds. At the end, Lela
acknowledges that she loves Dick and
Worthy sends Phoebe to school to finish
her education.
AdTertiNlni; Aids on this production
will appear in our next Issue.
"The Love Call"
Billie Rhodes Comes Into Her Own in
Western Drama for Exhibitors
Mutual.
Reviewed by Margaret I. MacDonald.
A STORY by Marjory Benton Cooke
serves as the best vehicle for
Billie Rhodes that she has had
since she entered the ring of feature
stardom. "The Love Call," as the pro-
duction is named, was made by the
National Film Corporation for the Ex-
hibitors Mutual program, and directed
by William Louis Chaudet. It is a five-
part Western drama with a romantic
atmosphere and plenty of action. The
story is pictured in narrative style and
is therefore not strictly true to dram-
atic construction; but the narrative is
such an interesting one that little re-
sentment is felt at the way it has been
handled. Billie Rhodes in a role of
strong individuality holds the interest
of the spectator by her sympathetic
portrayal of the lonely little girl of the
cattle country. There is a tone of
originality about the picture that is
pleasing, and in spite of faults among
which are a few touches of allegory
that could well have been dispensed
with, it will in most cases prove a good
box office attraction. The heavy-weight
propensities of Mate Allen (William
Dyer) and Nick Horton (Art Hoxen)
supply a couple of thrilling fight scenes.
T. Lloyd Whitlock as Joe Emory does
good work. The story possesses a com-
bination of tragedy, comedy and pathos
that is bound to please. The picture
is presented in a soft quality of
photography that is especially attrac-
tive and effective.
CaMt.
Kid Allen Billie Phodes
Joe Emory Lloyd Whitlock
Nick Horton Art Hoxan
Mate Allen William Dver
O'Keefe Frank Whitson
6tory by Marjory Benton Cooke.
Scenario by K. Magnus Ingleton.
Directed by William Louis Chaudet.
The Story.
"The Love Call" tells the story of Kid
Allen, a young girl of the cattle country,
daughter of Mate Allen who is fond of
his whiskey and Is looked upon as an un-
desirable citizen of Chugwater. As the
re.-iult of a Jltilil In the village .saloon
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Canadian Roprcsentativc— .T. T. >I.ilnne, Rialto
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Padflo Coast— G. A. Metcalfe, San Francisco, Cal.
For the fallest and latest newi »t the moT-
inc picture industry in Great Britain and
Europe — for authoritatire articles by ImUI-
ing British technical men — for brilliant and
strictly impartial criticisms of all fllma,
read
THE BIOSCOPE
The Leading British Trade Journal with an
International Circulation
85 Shaftesbury Avenue, London, W.
Specimen on Application
TEIE CINEMA
NEWS AND PROPERTY GAZETTE
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Appointed by Agreement Dated 7|8|14
THE OFFICIAL ORGAN OF
THE CINEMATOGRAPH EXHIBITORS' ASSOCI-
ATION OF GREAT BRITAIN & IRELAND, LTD.
Allen Is waylaid and shot at the door
of his own home. The girl, Kid, takes
her father's gun and shoots into the dark-
ness killing the murderer. She then takes
her pony and heads for the city in search
of the "eddlcation" that it was her father's
wish that she should have. On her way
she falls from her horse over an em-
bankment and Is picked up by a young
shepherd, who takes care of her at his
camp. Finally she arrives at a university
town where she is stopped by Nick Horton,
a cow puncher, who, seeing her dashing
through the street, believes her horse has
bolted and assumes the duty of chaperon-
ing her.
Learning that she must go through
years of preparation before she can enter
a university. Kid and her benefactor
make their "get-away" after her cham-
pion has thrashed a professor, and are
later arrested and brought face to face
with justice. Through the good will of
the professor they are released and Kid
is placed in the girl's boarding school
which adjoins the university. After a
short period Kid wearies of the conven-
tional ways of the school, mounts her
pony and rides back to Nick. The follow-
ing day they are married.
Program and Advertising Phrases: At-
tractive Billie Rhodes in Romantic
Western Drama Filled With Action.
Sympathetic Portrayal of a Lonely Little
Girl of the Cattle Country, Which
Touches the Heart.
Tragedy, Comedy and Pathos, as Well
as Thrilling Fight Scenes in Latest
Billy Rhodes Feature.
The Story of a Girl Who Hearkens to
the Call of Love.
Advertising Angle.s: Play up Miss
Rhodes and tell the story in which she
appears, hitting the high spots and mak-
ing your reader realize that the play has
plenty of action. Work for a breezy style
of announcement to match the play, for
example: "Kid Allen didn't take the en-
trance examinations to college. She just
announced herself as a student and when
Prexy objected she biffed him one on the
jaw. She made a hit with the old gentle-
man in a double sense and he let her
stay, but she heard the call of love and
she went back to the great open air and
to a man who was worth more to her
than all the book learning the State Uni-
versity could give."
Ailvertising Aids: Two designs each one
and three sheets. One six-sheet. Thumb-
nail and one to three column cuts in
electro or mats. Press book.
Released in April.
"Charge It to Me"
Five-Reel American-Pathe Production
Features Margarita Fisher in
Farcical Story.
Reviewed by Robert C. McElravy.
THERE is good material for farce-
comedy in this five-reel American-
Pathe subject, "Charge It To Me,"
but it has been developed with only
an average amount of humor and does
not seem to register as many laughs
as might be expected. The plot is based
on a series of very improbable events,
and where this is the case the action
must be convincing in order to make
the events seem real. In this instance
there is a lack of conviction about
many of the occurrences.
The main idea is a good one for a
light-running story of the kind. Mar-
MR. EXHIBITOR!
NOTICE !
Our Special Offer
Send us the name of your theatre and seating capacity. Our special offer for
one year, which is absolutely FREE, will increase your patronage in small
towns. Only one application will be considered. Act at once and be the first
in your territory. Address T. P. M., 1020 Chestnut St., Philadelphia, Pa.
May 3, 1919
garita Fisher appears as a bride of a
few weeks, who desires to earn some
money with which to buy her husband
a birthday present. She decides to be-
come a "chauffeurette," and finds her
taxi well patronized. But her men
patrons all fall violently in love with
her and insist upon calling at the house
or sending flowers. Up to this point
the story carries well, but the robbery
and the husband's financial troubles
and several other phases of the plot
seem dragged in to keep things mov-
ing.
This production might have succeeded
better, it would seem, as a straight
comedy, but the farcical treatment
hardly does the plot justice. It makes
on the whole a subject of about aver-
age interest.
Cast.
Winnie Davis Margarita Fisher
Elmer Davis Emory Johnson
Howard Weston Augustus Phillips
Ool. Godfrey Hlbbard L. S. McKee
Archie Gunn Budd Post
"Corkscrew" McGann Bull Montana
Hercules Strong George Swan
Hennessey J. Farrel MacDonald
Maggie Sophie Todd
The Story.
Winnie and Elmer Davis are a pair of
newlyweds in "Charge It to Me." The
wife's happiness is threatened by the at-
tentions of Howard Weston, a former
suitor, and also the fact that she wants
more money than her husband gives her.
She wishes to buy Elmer a birthday
present and for this reason decides to
drive a taxicab, for the purpose of earn-
ing the necessary money, Winni3 makas
an attractive "chauffeurette" and has
plenty of male patrons. One of the latter
is a burglar, "Corkscrew" McGann, who
has just robbed her friend Weston's flat.
McGann leaves a package of stolen silver-
ware in Winnie's car after leaving it.
The chief action takes place in the Davis
home, when all her admiring patrons come
to call. Elmer, the husband, returns to
THE MOVING PICTURE WORLD
717
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Twenty-five Thousand O-OO
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One Hundred Thousand 12.00
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find the house full of strange men, and
naturally becomes intensely jealous. In
addition to this he is also greatly de-
pressed because Weston has squeezed him
in a financial transaction. To complicate
matters further, the stolen silverware is
traced to the Davis home by some de-
tectives, and Winnie is thought to have
stolen it. The smoking-jacket she bought
with her hard earned money is also dis-
covered and leads to further suspicions
on Elmer's part. In the end Weston clears
matters up by confessing his jealously and
his effort to ruin Elmer financially. All
hands participate in a big birthday dinner
at the close.
Program and Advertising Phrases: Amus-
ing Story of a Bride and The Clever
Schemes She Adopts to Secure Money
for Her Husband's Birthday Present.
The Dilemma of a Bride Who Became
a "chauffeurette" Only to Find That
Her Patrons Would Persist in Making
Love to Her.
Marguerita Fisher Star of Laugh Pro-
voking Comedy Dealing With the
Tribulations of a Pair of Newlyweds.
The Amazing Outcome of a Package
of Stolen Silverware Left in an At-
tractive Chauffeurette's Taxicab.
Advertising Angles: Make Miss Fisher
your star, but in the story you have an
angle that will appeal to most women
whether they are Fisher fans or not. Use
the wife without an allowance angle and
smear it over everything. Begin a teaser
campaign first urging women to demand
their rights and obtain an allowance.
Then spring the play and work your
angles on this. Draw a heartrending pic-
ture of the rich wife who has to play
taxi driver in order to get the money
for her husband's birthday present. Then
work over to the comedy side and play
this strong for the rest of the campaign.
If you advertise your features in the news-
papers but a single day, work on the
comedy angle only. This sort of story is
made to be advertised. Whoop It up.
Advertising Aids: One one-sheet, two
three-sheets, one six-sheet, one 24-sheet.
Lobby displays, 11x14. both in sepia and
color; also 22x28. Slide. Campaign book.
Cuts.
"Bolshevism on Trial"
Mayflower Photoplay Corporation's
Special Feature Is Excellent
Entertainment.
Reviewed by Edward Weitzel.
ANYONE looking for a blood and
thunder melodrama in "Bolshevism
on Trial" is going to be disap-
pointed. This special feature, produced
by the Mayflower Photoplay Corpora-
tion, is an entertaining and frequently
amusing satire on the false doctrine
which has wrecked Russia's social sys-
tem. In place of showing up the fallacy
of trying to run a government where
everyone wants a soft job and no hard
work by picturing the consequences of
the attempt in all its revolting phases,
the author of the scenario has taken
Thomas Dixon's novel, "Comrades," and
enlarged on the plot sufficiently to make
it cover his purpose. The Dixon story
tells of a group of socialists who obtain
possession of an island and start a com-
munity where all are equal in every
way. As a consequence they all want to
shirk the disagreeable tasks, and start
fighting among themselves. One of the
leaders attempts to convert his com-
rades to Bolshevism, in the photoplay,
and most of the communists are glad to
go back to their old way of living when
they realize that crime and unhappiness
will be the end of their Utopian scheme.
There is a pleasing thread of romance
in the story and a variety of action and
melodramatic scenes to hold the interest
all through. The acting is excellent, the
entire production being sustained at a
high level. The famous Hotel Royal
Poincianna at Palm Beach, Florida, is
used with fine effect. A few vulgar
flashes of nude women in bathing should
be eliminated.
Cast.
Captain Norman Worth. .. .Robert Frazer
Herman Wolff Leslie Stowe
LOOK HERE!
If you could entertain the surplus crowds outside
your door until seats were ready — heap then-i
smiling, stimulate public enthusiasm, and at the
same time get back all the pennies paid back in
change thru your ticket -window.
WOULD YOU?
invest f50.00 with the absolute assurance that
you getryour money back — please your patrons
— advertise your house — cirt your overhead and
keep the crowds coining back.
T. W. Hamlin, Says:—
Our Favorite Film Star post card machine sold
out all the cards the first day it was put on the floor.
Apollo Theatre. 209 W. 125th St.. New York
Other machines getting from $20 to $50 per day
NOW IS THE TIME
To place your order. There is no other legiti-
mate proposition in which you can place your
money which will bring as big, quick and sure
profits as these machines, besides giving your
patrons a clean live, up-to-date an\usement and
making them all boosters for your theatre.
ff^^=° We give you 6.500 cards with each machine.
n'S& The cards sell for $65.00 which pays for the ma-
chine and leaves a cash profit of $15.00. Additional
ards can be bought to net you 200"? profit. Machines
ure 6 ft. high 18" wide, oah finish, mechanically perfect
and an ornament in any lobby. Catalog free on Request
The Exhibit Suppiy Co.
507-509 So. Dearborn St., Chicago, III.
718
THE MOVING PICTURE WORLD
May 3, 1919
Colonel Worth Howard Truesdell
Tom Mooney Jim Savage
Barbara Bozenta Pinna Nesbit
Catherine WolfE Ethel Wright
Elena Worth Valda Valkryien
Blanche May Hopkins
Saka Chief Standing Bear
Jim J. G. Davis
Story by Thomas Dixon.
Scenario by Harry Chandler.
Photography by Philip Hatkin.
The Story.
"Bolshevism on Trial" has for its lead-
ing characters the son of a wealthy
man who becomes converted to Socialism
after he realizes the crime and suffering
in the world; an earnest young woman
who is won over to the same belief, and
a man who uses Socialism as a cloak to
hide his desire to see Bolshevism set up
in this country. This latter person's
name is Herman Wolff. He is strong of
will, but lacks all moral sense. A com-
munity is formed under his leadership.
It obtains possession of an island off the
coast of Florida, where there is a large
hotel, and the plan is put into practice.
It ends just as su^h plans always have
ended. Everyone wants the other fellow
to do the disagreeable tasks.
Matters take a more serious turn when
Wolff tries to introduce Bolshevism and
reveals himself in his true colors. He is
already married, but he advocates free
love, and tells Barbara Bozenta, the he-
roine, she must consent to live w^ith him.
Norman Worth, the hero, already loves
Barbara, and Wolff has him confined when
he objects to the arrangement. Norman
gets free, rescues Barbara from Wolff
just in the nick of time. The young
chap's father, w^ho has helped on the
scheme of the community in order to cure
his son of his faith in Socialism, sends a
United States gunboat to the island in
time to restore order, and the red flag is
hauled down by the eager consent of most
of the disgusted communists.
"The Best Man"
Hampton Picture vtrith Kerrigan is Good
as Either Love or Detective Story.
Reviewed by Hanford C. Judson.
THE new Hodkinson attraction,
made by Jesse D. Hampton, en-
titled "The Best Man," is sure of
a wide popularity. Perhaps it is a de-
tective story by first intention, but it has
as pretty a romance as one could wish
to see and is above the average in at-
tractiveness and interest. Pretty scenes,
freshness of incident and situation, ex-
cellent acting and smoothly sustained
suspense are the things first noticed by
a reviewer. It is a sure bet for any ex-
hibitor and has no disqualifications.
Warren Kerrigan plays a young man
sent by the Secret Service at the Capitol
to New York, who finds himself stand-
ing before an altar and goes on with
the marriage to a girl played by Lois
Wilson. He has never seen her before.
The honeymoon, from which he at first
tries to escape, is not all smooth on ac-
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OSHEOSH, wise.
count of the agent of the crook gang
which wants to stop him. Lois Wilson
plays her role delightfully, \yarren Ker-
rigan is good as usual. Director Thomas
Heffron has made an almost perfectly
natural flow of action. The picture is
above the average in every way.
Cost.
Cyril Gordon J. Warren Kerrigan
Celia Hathaway Lois Wilson
Jefferson Hathaway Alfred Whitman
Mrs. Hathaway Frances Raymond
George Hayne Clyde Benson
Secret Service Chief R. D. MacLean
Brady Bert Appling
Holman Ed. Tilton
Mrs. Holman Mary Land
Celia's Uncle Fred Montague
Story by Grace L. H. Lutz.
Directed by Thomas Heffron.
Photographed by C. Edgar Schoenbaum.
The Story.
In "The Best Man," a Hampton picture,
the hero, Cyril Gordon, agent of the
Washington secret service, is sent to re-
cover a coded paper stolen by a gang of
smugglers. Instructed to take the place
of George Hayne, who is to be arrested,
but who slips through the police, Gordon
gets the paper and finds himself at a
church w^here he is plainly expected to
be bridegroom. Being pursued, he goes
through w^ith the ceremony, for the Chief
has told him not to stop at anything.
He is married. The girl, Celia Hatha-
way, calls him George Hayne, whom she
has not seen for fifteen years. He finds
that this Hayne is not a good character
and has forced the marriage. She finds
that his manners have much improved.
They start the honeymoon, from which, at
first, he feels in duty bound to escape.
The crook who wants the code gets on
the train. Gordon manages to get him-
self and the girl off the Chicago train
and to Washington where, once the code
has been delivered and himself pro-
moted, he can explain to Celia and find
the happy ending.
Advertising Aids on this picture will be
published in our next issue.
Buyers Praise "S-L" Campaign Book.
The S-L Pictures organization announce
that many favorable comments have been
received from state right buyers through-
out the country regarding "The Picture
Plus" prepared as an exploitation guide
for "Virtuous Men."
This exploitation guide, consisting of
sixteen pages is prepared to cover every
point from the day the picture is booked,
until it is presented. It is illustrated ivith
appropriate cuts and ads, and contains
severalties designed to attract patronage
from outlying neighborhoods.
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LANCASTER, PA.
May 3, 1919
THE MOVING PICTURE WORLD
719
List of Current Film Release Dates
illlllliUillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllill^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
iiiiiiiiiiiiiiiiiiii»»iiiiiiiiiiiiiii
General Film Company, Inc.
9CRANTONIA FILM COMPANY.
{Featuring Charlie Fang.)
ParsoD Pepp (One Reel — Comedy).
rang'a Fate and Fortune (One Reel — Comedy)
OFFICIAL AVAR PICTURES.
{Committer on Public InformaUon.)
Our Bridge of Ships (Two Reels).
AMERICAN RE3) CROSS.
(One-Reel PatHotio Film*.)
First Aid on the Playe (One Part— Patriotic).
Rebtiildlng Broken LWes (One Part — Patri-
otic).
The Kiddles of No Man's Land (One Part— Pa
trlotlc).
Victorious Serbia (One Part — Patriotic).
A Helping Hand in Sicily (On* Part— Patriotic) .
Homeward Bound.
New Faces for Old.
Russia a World Problem.
Arc RevieiD.
President Wilson Abroad.
Doughboys and Bolshevikl at Archangel.
COSMOFOTOFILM.
I Believe (Six Parta — Drama).
AMERICAN FEATURE FILM CORP.
E'earts of Loye (Six Parts — Drama).
HAXAVEL.L. PRODUCTIONS.
The Married Virgin (Six Parts — Drama).
Exhibitors-Mutual
STRAND.
(One-Reel Comediet.)
Mar. 16 — His Wife's Birthday.
Mar. 23 — The Way of a Maid.
Mar. 30 — Peggy's Burglar.
April 6 — Too Many Sweethearts.
FBATURBS.
Mar. — A Heart In Pawn (Sessue Hayakawa).
Mar. — The Lamb and the Lion (Blllle Rhodes).
Mar. — The Turn in the Road (all star cast).
Mar. — Hearts Asleep (Bessie Barriscale).
Mar. — Whitewashed Walls (William Desmond).
April — Diane of the Green Van (Alma Rubens).
April — The Courageous Coward (Sessue Haya-
kawa).
April — Modern Husbands (Henry B. Walthal).
May — Joselyn's Wife (Bessie Barriscale).
May — Mint of Hell (William Desmond).
OUTDOOR SUBJECTS.
Jan. 5 — Teetotalers, Tea and Totem Poles.
Jan. 12 — Geezers and Geysers.
Jan. 19— Bulls and Bears.
Jan. 26 — Western Stuff.
Feb. 2 — Doing the Dells.
Feb. 9 — Gods Country.
Feb. 1(3 — Out Wyoming Way.
Feb. 23 — A Peek of Par ..ise.
Mar. 2 — Columbia, the Gem of the Highways.
Mar. 9 — An Eyeful of Egypt.
Mar. 16 — In Pyramid Land.
Mar. 23 — Mid Sahara's Sands.
Mar. 30 — Glimpsing Gondolas.
April 6 — -A Palestine Pilgrimage.
! Pathc Exchange, Inc.
RELEASES FOR THE WEEK OF MAR. 23.
Go Get 'Em Garringer (Helen Chadwlck — Five
Parts — Drama — Astra).
The Lightning Raider (Episode No. 12, "Hurled
Into Space" — Two Parts — Drama — Astra).
The Dutiful Dub (Harold Lloyd— One Reel-
Comedy — Rolin ) .
Pathe News No. 26 (Topical).
Pathe News No. 27 (Topical).
RELEASES FOR WEEK OF MARCH 30.
The Lightning Raider (Episode No. 13, "The
White Roses" — Two Parts — Drama — Astra).
Next Aisle Over (Rolin Comedy — "^ue Reel —
Harold Lloyd).
Pathe News No. 28 (Topical).
Pathe News No. 29 (Topical).
RELEASES FOR WEEK OF APRIL 6.
The Silver Girl (Frank Keenan — Drama — Five
Reels — Pathe).
The Lightning Raider (Episode No. 14, "Cleared
of Guilt"— Two Parts — Drama — Astra).
A Sammy in Siberia (Harold Lloyd — One Reel —
Comedy — Rolin ) .
Pathe News No. 30 (Topical).
Pathe News No. 31 (Topical).
RELEASES FOR Vl^EEK OF APRIL 13.
The Lightning Raider (Episode No. 15, "Wu
Fang Atones" — Two Parts — Drama — Astra).
Just Dropped In (Harold Lloyd — One Reel —
Comedy — Rolin ) .
Pathe Review No. 7 (Educational).
Pathe News No. 32 (Topical).
Pathe News No. 33 (Topical).
RELEASES FOR W^EEK OF APRIL 20.
The Sawdust Doll (Baby Marie Osborne — Five
Parts — Drama — Diando).
The Tiger's Trail (Episode No. 1, "The Tiger
Worshippers" — Three Parts — Drama —
Astra).
Crack Your Heels (Harold Lloyd — One Reel —
Comedy — Rolin ) .
Pathe News No. 34 (Topical).
Pathe News No. 35 (Topical).
RELEASES FOR W^EEK OF APRIL 27.
The Unknown Love (Dolores Cassinelll and E.
K. Lincoln — Six Parts — Drama — Leonce
Ferret).
The Tiger's Trail (Episode No. 2, "The Glowing
Eyes" — Two Parts — Drama — Astra).
Ring Up the Curtain (Harold Lloyd — One Reel
— Comedy — Rolin).
Pathe Review No. 8 (Educational).
Pathe News No. 36 (Topical).
Pathe News No. 37 (Topical).
RELEASES FOR W^EEK OF MAY 4.
The Cry of the Weak (Extra Selected Star
Photoplay — Fannie Ward — Five Parts —
Drama — Astra).
The Tigers Trail (Episode No. 3, "The Human
Chain" — Two Parts — Drama — Astra).
Young Mr. Jazz (Harold Lloyd — One Reel —
Comedy — Rolin).
Topics of the Day (Topical Timely Films — One-
third Reel).
Pathe News No. 38 (Topical).-
Pathe News No. 39 (Topical).
RELEASES FOR WEEK OP MAY 11.
The Tiger's Trail (Episode No. 4, "Danger
Signals" — Two Parts — Drama — Astra).
Si Senor (Harold Lloyd — Two Parts Comedy —
Rolin).
Pathe Review No. 9 (Educational).
Topics of the Day No. 2 — (1/3) reel).
His Vampy Ways (Walter Hall— Two Parts-
Comedy).
Pathe News No. 40 (Topical).
Pathe News No. 41 (Topical).
AMERICAN FILM COMPANY.
(Releaiied by Pathe.)
Mar. 16 — Put Up Your Hands (Margarita
Fisher).
Mar 30 — Brass Buttons (William Russell).
April 13 — The Intrusion of Isabel (Mary Miles
Minter).
May 4 — Charge It to Me (Margarita Fisher).
May 18 — Some Liar (William Russell).
April — -Mary O'Rourke (Mary Miles Minter).
April — Trixia from Broadway (Margarita
Fisher).
Made In America.
Ashloy Miller ProducHona — On« Reel — PatriaMo,
Feb. 16— No. 1,
Feb. i;4^No. 2.
Mar. 2— No. 3,
Mar. 10— No. 4,
Mar. 17— No. 5,
Mar. 24 — No. 6,
Mar. 31— No. 7,
Apr. 7— No. 8,
"Made In America."
"Nine Million Answer."
"The Rookie."
"Victory Army in the MakiBg.'
"Building the Soldier."
"The Hated K. P. '
"Overseas to Victory."
"Forward — Always Forward."
Fox Film Corporation
BIG TIMELY PICTURES.
Why I Would Not Marry.
Queen of the Sea (Annete Kellerman).
The Land of the Free.
The Prussian Cur.
STANDARD PICTURES.
Mar. 23— Thorn Shalt Not (Evelyn Nesblt).
April 20— The Jungle Trail (William Farnum).
May 4 — The Siren's Song (Theda Bara).
May 18— A Fallen Idol (Evelyn Nesblt).
June 1— Wolves of the Night (William.
Farnum).
June 15 — A Woman There Was (Theda Bara).
EXCEL PICTURES.
Mar. 9 — Gambling in Souls (Madalalne
Travers).
Mar. 23 — The Rebellious Bride (Peggy Hyland).
April 6 — Married in Haste (Albert Ray).
April 20 — The Love That Dares (Madlalne-
Traverse).
May 4 — Miss Adventure (Peggy Hyland).
May 18 — Words and Music (Albert Ray).
VICTORY PICTURES.
Mar. 16 — Never Say Quit (George Walsh).
Mar. 30— Fighting for Gold (Tom Mix— Ht»
Parts).
April 18 — Pitfalls of a Big City (Gladys Brock-
well).
April 27— Help! Help! Police! (George Walsh
May 11 — The Coming of the Law (Tom Mix).
May 25 — The Divorce Trap (Gladys Brookwell).
FOX-SUNSHINE & TOM MIX COMEDIES.
Mar. 29— Six Cylinder Love (Tom Mix— Two
Parts).
Mar. 23 — Money Talks.
April 6 — Tom and Jerry Mix (Tom Mix — Two
Parts).
April 20— The House of Terrible Scandal (Two
Parts).
May 4 — A Lady Bell-Hop's Secret (Two Parts)..
May 11 — A Soft Tenderfoot (Two Parts).
May 25 — The Merry Jailbirds (Two Parts).
June 15 — Virtuous Husbands.
MUTT & JEFF ANIMATED CARTOONS.
Mar. 16 — William Hohenzollem, Sausage
Mar. 23 — Out and in Again.
Mar. 30 — A Cow's Husband.
April 6 — Mutt, the Mutt Trainer.
April 13 — Subbing for Tom Mix.
THE GREAT NINE.
Feb. 16 — The Darling of Paris ( Theda Bara).
Feb. 23 — Hoodman Blind (William Famnm).
PRODUCTIONS EXTRAORDINARY.
Salome (Theda Bara — Eight Parts).
Cleopatra (Theda Bara- Eight Parts).
Les Mlserables (William Farnum).
"20
THE MOVING PICTURE WORLD
May 3, 1919
List of Current Film Release Dates
iiiiiiiiiiiiiiiumiiiuiiiiiiiiniiHiiiuiiiniiiiiiiiuiiiiiiiiiffliiiiiiiiiiiiiiiiiiiiiiii^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
Metro Pictures Corporation.
ME^'RO ALI>STAR 8BRIBS.
Mar. 8 — Satan, Jr.
Mar. 10 — Blind Man's Eyes.
Mar. 17 — The Way of the Strong.
Mar. 24 — That's Good (Hale Hamilton).
Mar. 31— The Parisian Tigress (Viola Dana).
April 7— The Island of Intrigue (May Allison).
April 14 — Blackle's Redemption (Bert LyteU).
April 21 — False Evide"nce (Viola Dana).
April 28 — The Amateur Adventuress (Emmy
Wehlen).
May 5 — After His Own Heart (Hale Hamil-
ton).
May 12 — Castles in the Air (May Allison).
SCREEN CLASSICS. INC.. SPBOIALS.
To Hell With the Kaiser (Laurence Grant and
Olive Tell — Seven Parts — Drama).
Pals First (Harold Lock wood — Bti Parts — Dr.)
The Great Victory, Wilson or th« Kals«r, The
Pall of the HohenzoUems.
Why (Jermany Must Pay (All Star Cast — Six
Parts).
The Great Romance (Harold Lockwood — Six
Parts).
Shadows of Suspicion (Harold Lockwood).
A Man of Honor (Harold Lockwood).
NAZIMOVA PRODUCTIONS.
Revelation (Seven Parts — Drama).
Toys of Fate (Seven Parts — Drama).
Bye for Eye (Seven Parts — Drama).
Out of the Fog (Seven Parts).
The Red Lantern (Seven Parts).
Triangle Film Corporation.
Datea and Title* of Triangle Releases
Subject to ChJinKe Without Notice.
TRIANGLE PRODUCTIONS.
Mar. 9 — The Railroader (George Faweet).
Mar. 16 — It's a Bear (Taylor Holmes — Special).
Mar. 23 — The Little Rowdy (Hazel Daly).
Mar. 30 — Toton (Olive Thomas — Special).
April 6 — A Royal Democrat (Jack Conway,
Marguerite Marsh).
April 13 — A Regular Fellow (Taylor Holmes —
Special).
April 20— Devil M'Care (Crane Wilbur).
April 27— The Follies Girl (OUvo Thomas-
Special).
May 4 — A Place in the Sun (Margaret Blanche
and All-star English cast).
May 11— Taxi! (Taylor Holmes — Special).
May 18 — The Water Lily (Alice Mann).
May 25 — Mayor of Filbert (Bella Bennett, Jack
Richardson, J. IBarney Sherry — Spe-
cial).
Vitagraph
VITAGRAPH FEATURES.
Mar. 10.— The Wishing Ring Man (Bewle
Love).
Mar. 17— A Gentleman of Quality (Barle Will-
iams) .
Mar. 24— MiRs Dulcle from Dixie (Gladys Les-
lie).
Mar. 31— Fighting Destiny (Harry T. Morey).
Apr. 7 — The Cambric Mask (Alice .'oyce).
Apr. 14 — The Unknown Quantity (Corinne Grif-
fith— Five Parts).
April 21 — A Yankee Princess (Bessie Love).
April 28— The Ursurper (Earle Williams).
May B — A Stitch In Time (Gladys Leslie).
May 12 — Beating the Odds (Harry Morey).
May 2fi — Thin Ice (Corrinc Orlfflth).
Juno 2 — The Little Ross (Bessie Love).
VITAGRAPH SPECIALS.
The Common Cause (Herbert Rawllnson and
Sylvia Dreamer — Seven Parts).
Feb. 24 — The Lion and the Mouse (Alice Joyce —
Six Parts).
Mar. 10 — From Headquarters (Anita Stewart).
April 28 — Two Women (Anita Stewart).
May 1!) — The Third DeKrce (Alice Joyce).
LARRY 8EHON COMEDIES.
April 14— "Well, I'll Be — " (Two ParU).
May 12 — Passing the Buck (Two Parts),
niG V COMEDIES.
Mar. 10 — Damsels and Dandles (Two Parta).
Mar. 24 — Jazz and Jailbirds. (2 Parts).
April 7 — Girlies and Grubbers (Two Parts).
April 21 — Mules and Mortgages (Two Parts).
May 5 — Fares and Pair Ones.
The Iron Test.
(Drama — Each Episode in Two Part* — Featur-
ing Antonio Moreno and Carol Ealloioay.)
Jan. 6— No. 12, "The Span of Terror."
Jan. IS— No. 13, "Hanging Peril."
Jan. 20 — No. 14, "Desperate Odds."
Jan. 27— No. 15, "Riding with Death."
The Man of Mierht.
Drama — Fifteen Episode* — Tvoo Parts Booh —
Featuring WHUam Duncan, supported l>y
Edith Johnson and Joe Kyart.
No. 1 — "The Riven Flag."
No. 2 — "The Leap Through Space."
No. 3 — "The Creeping Death."
No. 4— "The Gripping Hand."
No. 5 — "The Human Shield."
No. 6 — "The Height of Torment"
No. 7 — "Into the Trap."
No. 8 — "The One Chance."
No. 9— "The Crashing Horror."
No,
No.
11— "The Ship of Dread."
12 — "The Volcano's Prey."
No. 13 — "The Flood of Dispair."
No. 14 — "The Living Catapult."
No. 15 — "The Rescue."
Universal Film Mfg. Co.
CENTURY COMEDY.
(Trvo-Reel Comedleik)
Mar. 12 — Society Stuff (Alice Howell— 03632).
April 23 — Looney Lions and Monkey Business
(Animal Comedy) — 03693.
HEARST NEWS.
iOne-Reel News Weeklies.)
Mar. 17— No. 12 (Topical)— 0.S642.
Mar. 24— No. 13 (Topical)— 0.3652.
Mar. 31— No. 14 (Topical)— 03662.
April 7— No. 15 (Topical)— 03672
April 14 — No. 16 (Topical)— 03682
April 21— No. 17 (Topical)— 0,'?692.
April 28— No. 18 (Topical)— 03701.
May 5 — No. 19 (Topical)— 03710.
May 12— No. 20 (Topical)— 03720.
L-KO.
(Two-Reel Comedies.)
Mar. 19 — Hearts in Hock (Peggy Prevost).
Mar. 26 — Gymbelles and Boneheads — 03653.
Apr. 2 — A Skate at Sea (Charlotte Dorety) —
0366;^.
April 9— A Movie Riot. (Charlie of the Orl-
ient)— 03673.
April 16— Let Fido Do It.
April 30 — Sambo's Wedding Day — 03702.
May 7 — Good Night Turk ! (Charlie from the
Orient)— 03711.
May 14 — In Bad All Around (Eva Novak and
Hughie Mack)— 03721.
NESTOR.
(One-Reel Comedies. )
Mar. 10— The Hole In the Wall (All Star).
Mar. 17— Home Run Bill (Billy Mason)— 03640.
Mar. 24 — A Beach Nut (Wallace Beery)— 03660.
Mar. 31— Lizzie's Waterloo— 03660.
April 7 — Charlie Treats 'em Rough (Cartoon
by Pat Sullivan)— 03670.
April 14 — Qreen-Eyed Johnny (Jack Dillon) —
03680.
UNIVERSAL SPECIAL ATTRACTION.
Mar. 24 — A Fight for Love (Harry Carey — Six
Parts— D rama ) —03648.
Mar. 31 — A Silk Lined Burglar (Prlscilla Dean-
Six Parts)— 03ft'>8.
April 21 — Fire Filngers (Rupert Julian — Six
Parts)— 0:i088.
Mar. 10 — The Scarlet Shadow (Mae Murray — Six
Parts— 03627).
Mar. 17 — The Light of Victory (Munroe Salis-
bury-Drama)—0.36.37.
April 7 — The Amazing Wife (Mary McLaren —
six Reels)— 0.'!668.
April 14 — What Am I Bid. (Mae Murray — Six
Reels.)
The Exquisite Thief (Prlscilla Dean — Six Parts)
—03098.
May 5 — Bare Fists (Harry Carey — Six Parts
—Drama)— 03707.
May 12 — The Delicious Little Devil (Mae Mur-
ray— Six Parts)— 03616.
NEW^ SCREEN MAGAZINE.
Mar. 21— No. 5 (Novelty and Topical)— 08646.
Mar. 26 — No. 6 (Novelty and Topical)— 036M.
April 4 — No. 7 (Novelty and Topical)— 03666.
April 11— No. 8 (Novelty and Toploal) — 0367B.
April 18 — No. 9. (Novelty and Topical)— 03686.
April 25 — No. 10 (Novelty and Topical)— 03695.
May 2 — No. 11 (Novelty and Topical)— 03704.
May 9— No. 12 (Novelty and Topical)— 0.3713.
May 16 — No. 13 (Novelty and Topical)— 03723.
INTERNATIONAL NEW^S.
Mar. 19— No. 12 (Topical)— 03644.
Mar. 26— No. 13 (Topical)— 03654.
April 2— No. 14 (Topical)— 03664.
April 9— No. 15 (Topical).
April 16— No. 16 (Topical)— 03684.
April 2.3— No. 17 (Topical)— 0.3694.
April 30— No. 18 (Topical)— 03703.
May 7— No. 19 (Topical)— 03712.
May 14— No. 20 (Topical)— 03722.
UNIVERSAL SPECIAL FEATURK.
The Lure of the Circoa.
Drama — Bach Episode in Two Parts — Eddie Poi»
Featured.
Jan. 20— No. 10, "A Shot for Life"— 03489.
Jan. 27— No. 11, "The Dagger"— 03500.
Feb. 3 — No. 12, "A Strange Escape"— 08678
Feb. 10— No. 13, "The Plunge for Life"— 035X'i
Feb. n— No. 14, "Flames"— 03698.
Feb. 24 — No. 15, "The Stolen Record"— 0861»
Mar. 3— No. 16, "The Knockout (03618).
Mar. lO— No. 17. "A Race with Time" (03828)
Mar. 17 — No. 18. "The Last Trick"— 03638.
Cyclone Smith.
(Drama — Each Episode in Two Parts — Eddie
Polo Featured).
May 12 — No. 1, "A Prisoner tor Life" — 03719.
The Red Glove.
(Drama — Each Episode in Two Parts — Maru
Walcamp Features.)
Mar. 17— No. 1, "The Pool of Lost Souls"—
03599.
Mar. 24 — No. 2, "Claws of the Vulture"— 03649.
Mar. 28 — No. 3, "The Vulture's Vengeance"—
03659.
April 7 — No. 4, ihe Passing of Gentleman
Geoff"— 03669.
April 14— No. 5, "At the Mercy of a Monster"
—03679.
April 21— No. 6. "The Flames of Death"— 03689.
April 28 — No. 7, "A Desperate Chance" — 03689.
May 5 — No. 8, "Facing Death"— 03708.
May 12— No. 9, "A Leap for Life"— 03717.
CURRENT EVENTS.
Mar. 21— No. 12 (Topical)— 0.3646.
Mar. 28— No. 13 (Topical)— 03656.
April 4— No. 14 (Topical)— 03666.
April 11— No. 15 (Topical)— 03676.
April 18— No. 16 (Topical)— 03686.
April 25— No. 17 (Topical)— 0.3696.
May 2— No. 18 (Topical)— 03705.
May 9— No. 19 (Topical)— 0.3714.
May 16— No. 20 (Topical)— 03724.
STAR COMEDIES.
(One-Reel Comedies, featuring Eddie Lyon* an4
Lee Moran.)
Mar. 17— Lay Off— 03641.
Mar. 24 — The Smell of the Yukon— 03651.
Mar. 31— The Wife Breakers— 03661.
April 7 — State Room Secrets — 03671
April 14 — Skidding Thrones— 03681.
April 21 —Scared Stiff— 0.3691.
April 28 — The Expert Eloper— 03700.
May 5— Harmony in A Flat— 03709.
May 12— The Bullskiviks— 03718.
June 2 — The Little Boss (Bessie Love).
W^ESTERN AND RAILROAD DRAMAS.
(Tiro Reels Each.)
Mar. 8 — The Flip of a Coin (Pete Morrlwn)
—0.3626.
Mar. 15 — The Black-Horse Bandit (Helen Olb
son — a3ft36).
Mar. 22 — The Gun Runners (Neal Hart) — MMT.
Mar. 2iV— His Buddy (Pete Morrison)— «a657.
April 5— Bill Brennan's Claim (Neal Hart).
April 12 — By Indian Post (Pete Morrison).
April 19 — The Honor of Men (Neal Hart) —
03687.
April 26 — Even Money (Pete Morrison^ — 03697.
May 3 — The Raid (Neal Hart)— 03706.
May 10 — Gun Law (Pete Morrison) — 0.3716.
May 17 — Lone Larry (Lingsley Benedict and
Eileen Sedgwick)— 03725.
Ma)' 3, 1919
THE MOVING PICTURE WORLD
721
QOOOOOOOOOODOOOOOOOOOOOOO
CLASSI Fl ED
3fk PER WORD FOR SITUATIONS
** WANTED AND HELP WANTED
MINIMUM, $0.50
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ADVERTISEIVIENTS
5^ PER WORD FOR ALL
** COMMERCIAL ADS.
MINIMUM, $1.00
OOOOOOOODOOOOOO 0-0 0 0 0 0 0 0 0
SITUATIONS WANTED.
PIPE ORGANIST (LADY) at liberty for the-
atre engagement. Experienced picture accom-
panist. Excellent repertoire. Steady ; reliable.
Address Concert Organist, care M. P. World,
N. Y. City.
FIRST CLASS ORGANIST at liberty for im-
mediate theatre engagement. Experienced, re-
liable ; thorough musician. Fine picture player
and recitalist. Splendid library of best music
available for the work. Will accept good posi-
tion in any part of the country. Pipe organ and
good salary essential. Arthur Edward Jones,
Box 472, Hagerstown, Maryland.
BUSINESS OPPORTUNITIES.
RB-NU-FILM cleans, softens, re-news. One
dollar bottle. Worth hundreds. United M-P
Interests, Liberty Bliig., Buffalo, N. Y.
CAMERAS, ETC., FOR SALE.
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a. limited time, a brand new Universal listing
at $440.00 at the extremely lo wprice of $867.00.
Send description of your old motion picture
camera for valuation. OUR BARGAIN LIST
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REQUEST. EASTMAN PERFORATED RAW
STOCK, $37.50 PER THOUSAND, IMMEDIATE
SHIPMENT. BASS CAMERA COMPANY.
Charles Bass, President, 109 N. Dearborn St.,
Chicago, 111.
PROFESSIONAL CAMERA 200 ft. magazines,
side focusing device, film footage recorder, etc.,
$50.00 without lens. Chas. Svinning, 1540 E.
66th PI., Chicago, 111.
DB VRY PORTABLE PROJECTORS, MODEL
C-3, 30-FT. THROW, $180.00 ; MODEL C-90. SO-
FT. THROW. $200.00 COMPLETE. Write for
circular ; immediate delivery. Telegraphic orders
shipped the same day received. BASS CAMERA
COMPANY, CHARLES BASS. PRES., 109 N.
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-MEW 200-FOOT Walnut camera, F :3.5 lens,
only .$T."i ; used .Jure-, good lens, $50 ; printers,
$15 ; home projector, $40. Ray, 326 Fifth Ave.,
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TWO GENUIXE BARGAINS FOR THE BE-
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Camera, forward and reverse movement, also
trick crank, fitted with Bausch & Lomb Ic Tessar
F :3.5, mounted in Rank & Pinion focusing tube,
with both direct and prismatic finder, complete,
wtih medium weight tripod, $157.50. 200-ft. U.
S. Special M. P. Camera, fitted with 50 M.M.
Bausch & Lomb Ic Tessar, has direct focusing
tube through camera, also finder and forward and
reverse movement, together with trick crank ;
making a complete outfit for taking pictures,
also making titles, $114.00. WE HAVE ALSO
ON HAND A Brand New 200-ft. Universal that
we are offering at $378.00. A saving of $52.00
from the regular list price. ORDER PROMPTLY
TO AVOID DISAPPOINTMENT. SHIPMENT
MADE SAME DAY ORDER REACHES US.
Talbots' Practical Cinematography, $1.25 ; Adver-
tising by Motion Pictures, $1.60 ; Both books,
$2.65, prepaid. GET IN TOUCH WITH US TO-
DAY. DAVID STERN COMPANY, in business
since 1885, 1027 R. MADISOX STREET, CHI-
CAGO, U. S. A.
FILMS WANTED.
WE ARE IN THE MARKET for Mutual fea-
tures in A-1 condition. Send all particulars by
mail to Exhibitors' Film Exchange, 130 West
4<;th St., New York, N. Y.
FILMS FOR SALE OR RENT.
FOR SALE— Ten prints of 'The Crimson Stain
Mystery," 32,000 feet in excellent condition, at
$.350.00 a print. Advertising matter 5 cents per
sheet. Fifty two-reelers of the Kay-Bee, Broncho
and Domino makes. Subjects in excellent con-
dition at $25.00 per print : some with paper.
Also 100 five-reel features. Send for list. Federal
Feature Exchange, Inc., 145 W. 45th St., N. Y.
City.
50 SINGLE-REEL SUBJECTS, all in A-1 con-
dition, many like new. Must sell immediately at
$5.00 per reel. Also few multiple reel subjects.
List free. Box 371, Detroit, Michigan.
THEATRES WANTED.
WANTED TO LEASE moving picture house in
Pennsylvania or .\ew Jersey. Address N R
Lewis, .3239 N. 11th St., Philadelphia, Pa.
WANTED TO RENT .small moving picture the-
atre in little town or suburb of New York. State
full terms first letter. H. K., care M. P. World
N. Y. City.
THEATRE WANTED— Will pay cash for the-
atre in good, live manufacturing town, three
thousand or more. Prefer town without opposi-
tion ; desire to locate some Southern state. What
have you? State all first letter. Edwin Healy
Route 1. Rossville, Ga.
THEATRES FOR SALE OR RENT.
MOVING PICTURE and vaudeville theatre.
Pennsylvania city of fifty thousand. Only theatre
in city with stage. Seating capacity, twelve
hundred ; can be increased to sixteen. Profits,
fifteen thousand and over per year. Price for
property and theatre complete, seventy-five thou-
sand ; reasonable terms. Hunt Theatre Brokers,
339 Brisbane Bldg., Buffalo, N. Y.
MOVING PICTURE THEATRE. Only theatre
in manufacturing town of forty-five hundred
population. Capacity, about 350. Profits, six
thousand yearly. Serious illness of owner com-
pels immediate sale at sacrifice price of forty-five
hundred. Actually worth eight thousand. Hunt
Theatre Brokers, 339 Brisbane Bldg., Buffalo,
N. Y.
EQUIPMENT FOR SALE.
LARGE DOWNTOWN picture show .building
being wrecked for new big office building. Must
sell entire picture show equipment immediately,
consisting of 500 opera chairs, one Gold Fibre
screen, 14 ft. high by 18 ft. wide ; one ticket
selling machine ; one Simplex machine vrith
motor ; two Power's machines with motors, and
one $750 electric piano. All motors for alternat-
ing current. $750 for the entire equipment. It
cost over $3 000. Will sell as a whole, or any
part desired at awful low prices. Must vacate by
May 20. F. Dunn, 426 Market St., St. Louis, Mo.
FOR SALE — Two film perforators, two Sim-
plex machines, Power's 6-A, asbestor booths,
chairs ; second-hand equipment of every descrip-
tion. Camwalt, 826 6th Ave., N. Y. City.
FOR SALE^Complete motion picture theatre
equipment. Power's projector A-1 condition.
Will sell together or separate. C. Plambech,
Dorchester, Iowa.
TITLES.
ART TITLES, decorative borders, made by
Washington Square artists. Enrich your pictures
with creative fantasy. Printed titles. Animated
novelties of real artistic value for the exhibitor.
Address Patrician Picture Studio, 61 West 10th
St., New York City, N. Y.
MISCELLANEOUS.
WANTED paper on "Modern Lorelei,
sam Features Company, 53 Church St.,
Mass.
" Nat-
Boston,
A NEW AND EASY WAY TO PAINT
SIGNS and BANNERS
OUR PATTERNS DO THE WORK
No e-\perience required. AnyoDe can paint all idnds of sii;^is, banners, cards,
etc., on any surface with our new aiid easy system of lettering. Complete
outfit, containing eight alphabets of letters, assorted styles and sizes from
two to twelve inches high, also four sets of figures, etc., not printed but life-
size patterns, cut out of durable tag board wiiich can be used over and over
again for years; also brushes, colors and book of instructions. Prepaid, $7.59.
Satisfaction guaranteed.
ACME SALES CO..
EMPIRE BLDG.. DENVER, COLO.
WONDERFUL PROJECTION WITH NEW SHUTTER
New scientific invention. It eliminates Flicker because it keeps the light on the screen constantly.
It eliminates eye-strain because the picture is never off the screen. It saves electricity. It produces
a brighter picture. The old style sbuttei cuts off both picture and light intermittently. Write for descrip-
tive circular.
B. F. PORTER
729 Seventh Avenue, New York
722
THE MOVING PICTURE WORLD
May 3, 1919
iHiiimuiiiiiiiiiiiiiiiiiHiimiiiiiiiMiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHimiHi^
LList of Current Film Release Dates
iniuiiiiiiyiiiiwiiimti^^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
j Goldwyn Distributing Corp. I
STAR SERIES PRODUCTIONS.
Mar. 9 — The Brand (Rex Beach Production —
Seven Parts).
Mar. 16 — A Man and His Mone7 (Tom Moore),
liar. 30 — Daughter of Mine (Madge Kennedy).
April 6— Spotlight Sadie (Mae Marah).
April 13 — One Week of Life (Pauline Frederick).
April 20 — The Pest (Mabel Normand).
April 27 — The Stronger Vow (Geraldine Farrar
— six Par ).
May 4 — One of the Finest (Tom Moore).
May 11 — Leave It to Susan (Madge Kennedy).
May 18 — The Crimson Gardenia (Rex Beach —
Six Parts).
BBNNISON STAR SERIBS.
Oh, Johnny (Betiwood).
Bandy Burke of the U-Bar-U (Betzwood).
Mar. 23 — Speedy Meade (Betzwood).
CM)L.D\VTN SPBCIAIiS.
The Border Legion (Blanche Bates and Hobart
Boeworth — Six Parts).
rbe Manx Man (Seven Parts — Drama).
Per the Freedom of the World (Seven Parti —
Drama).
For the Freedom of the East (Lady Tsen Mel —
Seven Reels).
The Eternal Magdalene.
CAPITOL, COHBDIBS.
(Two Reel* eadh)
April 20— Wanted— A Baby.
May 4 — The Sea Wolf.
May 18 — Circumstantial Evidence.
"Oo Get 'em PotW fl«r«M.
Mar. 9 — The New Breakfast Food.
Mar. 23 — The Potum of Swat.
Apr. 6 — The Midnight Alarm.
FORD EDUCATIONAIi WKKKIaY,
Mar. 2— Rough Stuff.
Uar. 9— Good to Bat.
Mar. 16 — The Story of Steel.
Mar. 23— A Little Bit of Heaven.
Vfar. 80— What Uncle Sam Had Up His S1««T«.
April ft— Cut It Out.
April 13 — Northern Sports Under Southern Skies.
April 20 — Good Roads.
April 27— A Visit to New Orleans.
I Famous Players-Lasky |
PARAMOUNT-SENNETT COMEDIES.
(Two Reels Each.)
Mar. 9— The Village Smithy.
Mar. 2.'?— Rellly's Wash Day.
April 13 — The Foolish Age.
April 27— The Little Widow.
PARAHOVNT-ARBVCKL.B COHBDIBS.
(Two Reel* Each.)
Feb. 16 — The Pullman Porter.
Mar. 2 — Love.
DREW COMEDIES.
(Two-Reel ComeHes.)
Mar. 16 — Once a Mason.
April 20 — An Amateur Liar.
FAMOUS PL.AYBR8-LASKY CORP.
Par amount Foot we*.
Mar. 2— Alias Mike Moran (Wallace Reld).
Mar. 2 — Good Gracious Annabelle (BlUle
Burke).
Mar. 2 — Puppy Love (Ltla Lee).
Mar. ft— The Poor Boob (Bryant Washbarn).
Mar. 16 — Three Men and a Girl (Marguerite
Clark).
Mar. 16 — Bxtravagance (Dorothy Dalton).
Mar. 2.3— Partners Three (Enid Bennett).
Mar. 2.3 — Pettlgrew'a Girl (Ethel Clayton).
Mar. 30— The Sheriff's Son (Charles Ray).
Mar. 80 — Little Comrade (Vivian Martin).
Mar. 30— Peppy Polly (Dorothy Glsh).
April 6 — The Test of Honor (John Barrymore).
April G — The Rescuing Angel (Shirley Mason).
April 1,3 — Something to Do (Bryant Washburn).
April 13— The Lady of Red Butte (Dorothy Dal-
ton).
April 20 — Greased Lightning (Charles Ray).
April 23 — Let's Elope (Marguerite Clark).
April 27— The Law of Men (Enid Bennett).
April 27— The Roaring Road (Wallace Reid).
Artcraft Picture*.
Mar. 9 — Johnny, Get Your Gun (Fred Btoae).
Mar. 9 — The Marriage Price (Elsie Ferguson).
Mar. 16— The Poppy Girl's Husband (William S.
Hart).
Mar. 23 — The Girl Who Stayed at Home (D. W.
Griffith Production).
April 6 — Captain Kldd, Jr., (Mary Pickford).
April 20 — Eyes of the Soul (Elsie Ferguson).
April 20 — The Money Corral (William S.
Hart).
April 27— For Better, For Worse (Cecil B. De-
Mllle's).
PARAMOUNT-ARTCRAFT SPECIAL.
Feb. 16 — False Faces.
PARAMOUNT-FLAG6 COMEDIES.
(Two Reel* Bach.)
Mar. 30 — Beresford of the Balboons.
April 6 — The Last Bottle.
SUCCESS SERIES (RE-ISSUBS.)
Mar. 2 — Temptation (Geraldine Farrar).
Mar. 9 — Freckles (Jack Pickford).
Mar. 16 — Rags (Mary Pickford).
Mar. 23 — Rose of the Rancho (Special).
Mar. 30— Sold (Pauline Frederick).
April 6 — Hulda From Holland.
April 13 — The Dictator (John Barrymore).
April 20 — Gretna Green (Marguerite Clark).
April 27 — Chimmie Fadden (Victor Moore).
PARAMOUNT-BURTON HOLMES.
Mar. 2 — A Cabaret of Old Japan.
Mar. 9 — Making Summer Sombreros In Manila.
Mar. 16 — Gay Paree in Wartime.
Mar. 23 — Glorious Versailles.
Mar. 30 — Zamboanga — General Pershing's Head
Quarters in the Philippines.
April Q — Seeing Sights in London.
April 13 — Land of the Mompies.
April 20 — Some British Bits Well Done.
April 27 — Filipino School Days.
PARAMOUNT-BRAY PICTOORAPH.
Mar. 2 — Hatching an Eagle a Day ; Ingenious
Sleeping Bag ; War Birds ; Cartoon.
Mar. 9 — The Birth of a Tornado ; Beauty Cul-
ture for Logs ; Cartoon.
Mar. 16 — The Most Popular Girl in the World;
An Aquatic Farmer ; Cartoon.
Mar. 23— Indoor Golf; Chilian Drills and
Thrills ; Coal Mining.
Mar. 30 — Comets ; Fun in Feet ; Novel Indoor
Sports ; Cartoon.
April 6 — Tin Can Toys ; Winter Sports at Lake
Placid ; Cartoon.
April 13— Coal Mining ; A Birdland Study by
Finley ; A Millionaire Rag Picker ;
Shadowgraphs.
April 20 — Fun in Feet ; Scenic Wonders of Mt.
Lowe ; Cartoon.
April 27 — How the Telephone Talks ; Woodland
Sports, by Finley ; Cartoon.
Feature Releases
Zl
World Pictures Corp.
Mar. 2 — Crook of Dreams (Louise Huff).
Mar. 10— The Unveiling Hand (Kitty Gordon).
Mar. 17 — The Hand Invisible (Montagu Love).
Mar. 24 — Hit or Miss (Carlyle Blackwell and
Evelyn Greeley).
Mar. 31 — The Love Defender (June Blvtdge).
April 7— The Little Intruder (Louise Huff).
April 14 — The Scar (Kitty Gordon).
April 21 — The Quickening Flame (Montagu
Love).
KINOGRAHS.
Issued every Tuesday and Saturday (Topical).
PRIZMA.
Kilauea.
Catallna Islands.
"Skyland," a Tale of the Northwest.
Everywhere with Prizma.
BRIGGS PICTURES, INC.
("When a Feller Needs a Friend" Comedy
Series)
A Sprise Party 'n Ever'thing.
Skiuny's School and Scandal.
CAPITAL. FILM COMPANY.
Indlanapolla, Imd. -
(Two Reel* each)
Running Wild.
Struck by Lightning.
Secret Service Dan.
Faithful Unto Death.
Escaped Convict.
The Square Gambler.
CHRISTIE FILM COMPANY.
Brides for Two.
Oh, What a Night.
Hard Luck.
Marrying Molly.
Four Hundred or Bust.
Oh Baby.
Good Gracious, Bobby.
You Couldn't Blame Her.
Apartment 23.
Lost — A Bridegroom.
Stop — Look — And Listen.
Sea Sirens.
Too Many Wives.
A Rustic Romeo.
CHRISTIE SPECIALS.
April 20 — Sally's Blighted Career (Fay Tincher
— Two Parts).
EDUCATIONAL FILMS CORPORATION.
Feb. — What is a Mexican.
Feb.— The Washington Air Patrol.
Brace Scenlca. ,
The Little High Horse.
The Restless Three.
The Wolf of the Tetona. '
The Pale Pack Train.
An Essay of the Hills.
Men Met in the Mountains.
FIRST NATIONAL EXHIBITORS*
Shoulder Arms (Charlie Chaplin).
Ambasdador Gerard's "My Four Tears In Ger-
many."
Italy's Flaming Front — Official Italian War PU
tures.
The Fighting Roosevelts.
Virtuous Wives (Anita Stewart).
Romance of Tarzan.
Sunnyside (Charlie Chaplin).
In Wrong (Jack Pickford) .
Daddy Longlegs (Mary Pickford).
Whom the Gods Would Destroy.
Ravished Armenia (8 Parts).
OUTING-CHESTFR PICTURBS.
Distributed through First National X«ofc«np*«
(except Omaha, Denver, Boeton, PitttHurfh,
Chicago and Detroit. )
Mar. — From Scales to Antlers.
Mar. — Teddy Birds.
Mar. — Balahooing on the Anarlka.
Mar. — Maids, More Maids and Memalds.
April — Guided and Miss Guided.
April — A Waswanlpae Week End.
April— Up in the Air After Alligators.
April — Mr. Outing Floats a Dream.
W. W. HODKINSON.
DiMfriltiitril Tliroiigli Pathe Exchange, Inc.
Mar. 10 — The Forfeit (House Peters).
Kar. 24— The End of the Game (J. W. Kerri-
gan K
April (5 — Thunderbolts of Fate (House Peters).
April (5 — As a Man Thinks (Leah Baird — Four
Parts).
INDEPENDENT SALES CORP.
(Releasing Through Film Clearing Bouse.)
Specials.
Wanted for Murder (Rapf).
A Romance of the Air (Crest).
When My Ship Comes In.
Ten-TvrentT-TliIrty Serlea.
Life's Greatest Problem (Blackton).
Her Mistake (Steger).
A Woman's Experience (Bacon-Backer).
Suspense (Relcher).
May 3, 1919
THE MOVING PICTURE WORLD
723
ri§
Gold Fibre Screens
CVIPROVE your projection
INCREASE your patronage
INFLATE your receipts
INDORSED by all Leading Exhibitors
fNFORMATION and Samples upon request
DEALERS EVERYWHERE
MINU/ACINE/CPEENCOj
^omont & Tnor^sn q/F^u/s, 9/1 o.
EASTMAN
FILM
first made motion pictures prac-
tical— to-day it plays its full part
in making the best pictures pos-
sible.
Identifiable by the words **Eastman " and "K»dak'
in the film margin
EASTMAN KODAK COMPANY.
ROCHESTER, N. Y.
Moving Picture Machine Patents My Specialty
PATENTS
William N. Moore
PATENT ATTORNEY
LOAN AND TRUST BUILDING
WASHINGTON, D. C.
The first Important step is to learn ■whether you can obtain a
patent. Please send sketch of your invention with $5.00 and I will
examine the patent records and taform you whether you are
entitled to a patent, the cost and manner of procedure.
Personal Attention
Established 25 Years
COMMERCIAL LABORATORY WORK
In all its branches, receives INDIVIDUAL attention.
Has the QUALITY and PUNCH which SELL prints.
RELEASE WORK
Specially equipped for QUANTITY production.
Uniform SUPERIOR QUALITY such as only
EXPERTS with scientific supervision can produce.
SPECIALTIES
If you have work requiring EXPERT SCIENTIFIC
knowledge, we are BEST qualified to do it.
Empire City Film Lab., Inc.
345 W. 40th St., New York City
Bryant 5437
Bet. Eighth and Ninth Atc*.
WANTED
5000 THEAntlS
to »rKow
Million Dollar
Movie StZiVs
)(ew Idea Illustrated
fl ^^ . II
1 — 'i^ week Jl
STANDARD SLIDE CORE
209 'Weit 48^ St. Newark
la AiMwarlnf Advertisements, Please Mention the
MOVING PICTURE WORLD.
iHiiHiiiiiiiiiiiniiiiiiiiiiiiiiiiiiaiimiiiiiiiiiiiiniiiiiiiiuiii^
A Dependable Mailing List Service
Saves you from 30% to 50% In postage, etc. Reaches aU or
selected list of theatres in any territory. Includes name of
exhibitor as well as the theatre In addGress. A list of pub-
licity mediums desiring motion picture news. Unaffiliated
exchanges looking for features. Supply houses that are prop-
erly characterized as such. Producers with address of studios,
laboratories and offices. Information in advance of theatres
being or to be built
W74
I MOTION PICTURE DIRECTORY COMPANY
g so Fifth Avenae, New York Phone: Chelsea 3227
I Addressing Mnltigraphing Printing lypetcriting
724
THE MOVING PICTURE WORLD
May 3, 1919
I
!|lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllil
List of Current Film Release Dates
SiiiiiiiyiiiiiiuiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiniiiiH
JEWEL, PRODUCTIONS, INC.
Feb. 15 — The Heart of Humanity (Dorothy
Philips — SU t'artB)— 03594.
—When a Girl Lovee (Mildred HarrU).
LBONCE PERRKT PRODUCTIONS.
j 1402 Broadway, New Tort
•tars of Olory (B. K. Lincoln and Dolores Cas-
slnelll).
A Soul Adrift (Dolores Casslnelll).
Easanay.
Toung America (Seven Parts).
Triple Trouble (Charlie Chaplin Picture)
SOL, LESSER.
Yankee Doodle in Berlin (Five Parts).
PUBLIC HEALTH FILMS.
Fit to Win.
SELECT PICTURES.
Mar.— Marie Ltd. (Alice Brady).
Uar. — Experimental Marriage (Constance T»l-
madge).
Apr. — Bolshevism on Trial.
April — Getting Mcry Married (Marion Davies).
29 South La Salle Street, Chicago.
April — The Veiled Adventure (Constance Tal-
madge).
April — Redhead (Alice Brady).
SELZNICK PICTURES.
Upstairs and Down (Olive Thomas).
WILLIAM L. SHERRY SERVICE.
729 Seventh Avenue, N. Y. City.
Burlingham.
The Riviera of Lake Leman (Burlingham —
Travel).
Lovely Lucerne (Burlingham — Travel).
The Gornergrat Railway (Burlingham — Travel).
Features.
Uar. 9 — Marriage for Convenience (Catherine
Calvert).
The Troop Train (Six Parts).
UNITED PICTURE THEATRES.
Feb. 2.3 — A Man In the Open (Dustln FarnumK
Mar. 30 — Her Code of Honor (Florence Reed).
ZION FILMS.
Khavah.
State Right Releases
HIRAM ABRAMS.
1476 Broadway, New York.
Hearts of Men (George Beban — Six Parts —
Drama).
ACME PICTURES CORPORATION.
The Thriteenth Chair (Yvonne Delva).
ALPHA PICTURES, INC.
130 West Forty-sixth Street.
RmI aimed.
AMERICAN FILM COMPANY, INC.
6227 Broadway, Chlcagro.
Damaged Goods (Richard Bennett — Seven Parts).
ARROW riLM CORPORATIOn.
Times BulldlnB. New York.
The Demon's Shadow (Serial in Ten Two-Reel
Twelve Anna Little Reissues (Two Reels Bach).
Bplsodes).
Milllon-nollar Mystery (Marguerite Snow — Six
Parts).
Ten J. Warren Kerrigan Reissues (Tw Re«U
Each).
Four Alllson-Lockwood Reissues.
Thirty-two Unique Comedies (One Reel).
Finger of Justice (Crane Wilbur — Six Parts).
The Profiteer (Alma Hanlon).
The Commercial Pirates (Mile. Valkyrien).
Miss Arizona.
Mysterious Mr. Browning.
When tho Desert Smiled (Neal Hart).
The MuNkcfl Rider.
(Serial — Featurinrj Harry Meycra, Ruth Stone-
house and Paul Panzer.)
AY\VON FILM CORPORATION.
729 Seventh Avenue, N. Y. City.
The Eternal Penalty (Christine Mayo — Henry
Kolkcr).
Roses and Thorns (Lenore Ulrich).
In the Days of Daring (Tom Mix).
BULL'S EYE FILM CORPORATION.
729 Seventh Avenue, N. Y. City.
(Two-Reel Comedies every two weeks, featur-
ing Gale Henry).
The Wild Woman.
Stung.
THE FILM MARKET, INC.
403 Times Building, New York.
The Spoilers (Sellg— Reissue).
Columbia, the Gem of the Ocean (Oathem — Half
reel).
The Battle Cry of Freedom (Oathem — Half reel).
Home Sweet Home and The Olrl I Lett Behind
Me (Gatbem).
The Amazon Jungle (Capt. Besiey Elxpeditlon ) .
The Wonderland of Peru (Capt. Besley Bzpe-
dltlonj.
The Undying Story of Captain Scott (Capt.
Scott Antarctic Expedition).
Animal Life In the Antarctic (Capt Scott Ant-
arctic Bxpendtlon).
FROHMAN AMUSEMENT CO.
Times Building. N. Y.
Onee to Byeryman.
\Vesterii Dramas.
(Twenty-Six Two-Reelers Featuring Texas
Chiinan. )
South of Santa Fe.
The She Wolf.
HARRY GARSON.
Aeolian Building, New York.
The Hushed Hour (Blanche Sweet).
The Unpardonable Sin (Blanche Sweet).
GAUMONT CO.
Flushinx, L. I.
S.tan on Eartn (Two-Part Novelty).
Gaumont News — Released every Tuesday.
Gaumont Graphic — Released every Friday.
GENERAL ENTERPRISES, INC.
Longacre Building, New York.
Mother (Six Parts — Drama — McClure Pictures)
The Warrior (Seven Parts — Drama — MoClur*
Picture).
GRAPHIC FILM CORPORATION.
729 Seventh Ave.. N. Y. City.
When Men Betray (Drama).
Ashes of Love.
The Echo of Youth.
J. FRANK HATCH.
912 Long-acre Building', New York.
Tempest and Sunshine.
HILLBR & 'WIUC INC.
Sept. — Sporting Life (Maurice Toumenr Pro
duction).
Woman (Maurice Toumeur Productions).
The Silent Mystery (Francis Ford serial in
flftppn episodesi.
The White Heather (Tourneur).
JANS DISTRIBUTING COMPANY.
729 Seventh Avenue, N. Y. City.
(Forty Single Reel Tom Mix Westerns.)
JUVENILE PHOTOPLAY DISTRIBUTION
COMPANY.
729 Seventh Avenue, N. Y. City.
Boys' Life Screen Review.
JAMBS KBANE.
220 West 42d Street. New York.
The Spreading E>ll (Seven Parts — Drama).
VICTOR KREMER.
105 West 40th Street, New York.
(Shorty Bamilton Series — Five-Part Comedies).
The Ranger.
Denny From Ireland.
The Pen Vulture.
The Snail.
OLIVER FILMS. INC.
308 Bast 48th Street, New York.
The Carter Case.
A Serial in Fifteen Episodes of two reels «aoh,
featuring Berbert RawUnson and Margaret
Marsh.
PIONEER FILM CORP.
130 West 46th St., New York City
The Btlll Alarm (Sellg Production).
Wives of Men.
I.lttle Orphant Annie fSIx Parts — Drama).
The Boomerang (Walthall).
Virtuous Sinners.
HARRY RAPF.
Palace Theaire Building, New York
Sins of the Children.
HARRY RAVER.
1402 Broadway, New York.
The Master Crook.
The Liberator (Serial Starring "Maclste").
J. PARKER READ.
Forbidden Fire (Louise Glaum — Seven Parts).
RE\CO FILM COMPANY,
29 South La Salle Street, Chicago.
Birth of a Race.
ROMAYNE SUPERFILMS.
Marsh-Strong Building, Los Angeles.
Me and Gott (Five Parts).
The Sage-Brush League (Five-Part Western
baseball comedy).
ERNEST SHIPMAN.
17 West 44th Street, New York City.
Bill Stingers' Poems (A series of one-reel »»
trlotlc comedy-dramas Ipsued serai-nomttalv
A Nugget in the Rough (Five Parts — Comedy-
Drama).
The Tiger of the Sea (Seven Parts — Drama —
by Nell Shipman).
Bill Stingers' Poems (a series of one-reel pa-
triotic comedy-dramas issued semi-monthly).
AI and FTant« Jennlnss.
Lady of the Dugout (Six Parts — Drama).
Lloyd Carletoii Prodnctlons.
Mother I Need You.
Edwin (Crazee.
The Haunted House (Mystic Comedy — Tws
Parts).
United Film Corporation.
Crime of the Hour (Seven Parts — Drama).
WILLIAM STOERMER ENTERPRISES.
729 Seventh Avenue, New York.
The Tidal Wave (Eight Parts — Drama).
S. L. PICTURES
1476 Broadway, New York.
Virtuous Men (E. K. Lincoln — Seven Parts).
SOUTHERN FEATURE FILM COMPANY
1476 Broadway, New York.
Beyond the Law (Emmett Dalton — SU Parts).
TERRITORIAL SALES CORPORATION.
1600 Broadway, N. Y. City.
(Jester Comedies — Two Reels — Issued Twice a
Month.)
In the Wild West
Peace and Riot.
The Tenderfoot,
UNIVERSAL FILM COMPANY.
1600 Broadway, New York.
Song Hits in Photoplays.
W. U. PRODUCTIOIfS.
71 West aSd Street, New Tmk.
Mickey (Seven Parte).
Series of twenty-eight two-reel Mnck Sennett-
Keystone comedies.
Series of twenty-six cme and two-reel Oliarll*
Chaplin comedies.
Series of twenty-four single eel Fatty ArbaokU
comedies.
Series of Twenty-Eight Single Reel Liberty Key-
stones.
Series of Twenty-Bight Single Reel Eagle Key-
stones.
Series of Fifteen Two-Reel Union-Kay-Be« Weat-
em Dramas.
Series of Fifteen Two-Reel Columbia-Kay Bm
Western Dramas.
TOWER BRAND.
Custer's Last Fight (Three Parts).
May 1.5— His Hour of Manhood (W. S. Hart-
Two Parts).
June 1 — Jim Cameron's Wife (W. S. Hart — Two
Parts).
WARNER BROTHERS.
220 West 42d Street. New York
^h» KBlaerN Finish.
Open Your Eyes.
May 3, 1919
THE MOVING PICTURE WORLD
725
You can tell if a man owns a
picture by the comment he
makes on the photography
The Essential Requirements
FOR
Improved Projection
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ST. MARYS, PA.
y'^
7 ^i
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Another Evidence of
Leadership
Leadership is like any other ship.
In the forefront stands the one
carrying the most prominent and
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system field this means us, as evi-
denced again by the
New, Perfected Model
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60% fewer parts than any other
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terest, send for Advance Folder
now while you think of it.
PRODUCERS OF
MOTION PICTURE FILMS
COMMERCIAL DEVELOPING
and PRINTING
Telephone Audubon 371^
'erbograph CO.
LUDWia a. B. ERB, President
203-2U WIST U6th STREET, NKW YORK
726
THE MOVING PICTURE WORLD
May 3, 1919
Lyon & Healy
Have Ready for Prompt Installation
Various Models of the Unequaled
Fotoplayer
The Leading Orchestra for MOVIE
THEATRES, Hotels, Restaurants,
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Plays from Any 88-Note Player Piano Roll.
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it. Style 50 — Gives the followinj^ effects, in addition to a
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Clarionet Echo
Trcraolo
Pipes for Orchestral
Effects
Piano Muffler
Traps and Effects as
follows:
Set of OrchestraBells
Bass Drum |311
Pistol Shots. Double
Xylophone
Telegraph Key
Cracklinji Flames or
Breaking Brush
Cymbal
Tom Tom
Thunder
Snare Drum
Door Bell or
Telephone Bell
Positivelythe only instrument madf with which the music
cue sheet accompanying every Feature Film can be
followed exactly. The exclusive double tracker does it.
Write for Illustrated Catalog and Easy Payment Terms
Hifeh Grade Player
Piano Double Track-
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Great Swell Orftsn:
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Treble Swell Orftan:
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Cello, Diaphone,
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Reed Orfeanand Pipes:
b5-Note Ranfee
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6 Stops:
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Principal
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Fire Gonfe
5 Cathedral Chimes
Genuine Locomotive
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Wind
Bird Whistle
Cow Bell
Trianfele
Tambourine
Castanets
Horses' Hoofs (Imp.)
Auto Horn
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Chinese Cymbal
Steamboat Whistle or
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Siren
Automobile Eihaust
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Chinese Wood Drum
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55-93 Jackson Blvd., Chicago
Read What They AH Say: Ever since we have installed the Foto-
player the attendance has increased. The first nisht we opened up
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has been opened for over two years. The Fotoplayer has proven
most satisfactory and has done for us more than you claim.
DOWNER THEATRE CO., Milwaukee. Wis.
Mewrs. LYON & HEALY. Chicago
I'Icasc send me Catalog and Terms on Fotoplayers.
Name
Street _
City
$600 to $3120 Yearly
From a Little-^^ -.^fim^^
Waste Space
The Greatest Payer
Your Theatre Can Have
Here comes prosperity to all the country — the great-
est business activity it has ever known.
What are you going to do to cash in on your share
of it? Why not start right now by sending for our
book showing that the Butter-Kist Pop Com Machine
is earning $60 to $250 clear profit per month in many
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Every day come letters from exhibitors and conces-
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by the new era of peaceful prosperity.
Pays 4 Ways — Look!
I — Motion makes people stop and look.
2 — Coaxlag fragrance makes them buy.
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Pop Com and Peanut Machine
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it's an ornament any place.
Everybody loves pop com and there is no better pop
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Our Easy Pavnioiit Plan makes the Butter-Kist Pop Corn ma-,
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Don't let anvtliinK stop you — pin the coupon to your letterhead
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Valuable*^ For Proofs, Photos, Prices I
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nian.v a man on the road to .
new profits. I
Each read an "ad" like,
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Investigate.
HOLCOMB & HOKE |
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164 Van Buren St.
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(408) I
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Without oblluotion. send me your free But-
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with photos, sales records, and estimate of
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Name
Business
Address
May 3, 1919
THE MOVING PICTURE WORLD
727
Price of Peace"
i^^^UlS CHEER COMPELLING, SOUL STIRRING, HEART
GRIPPING FIVE REELER TAKEN IN THE SMOKE
OF BATTLE BY THE U. S. PHOTOGRAPHIC CORPS,
J"HOWING THE ACTIVITIES OF OUR OWN DOUGH
BOYS IN THE IMPORTANT ENGAGEMENTS OF
THE WORLD WAR * * * HAS BEEN CHOSEN BY THE FIFTH
LIBERTY LOAN COMMITTEE AS ONE MEDIUM OF APPEAL TO
THE PEOPLE OF OUR LAND * * *
SO IN EVERY CITY AND TOWN * * WHEREVER MEN AND
WOMEN GATHER * * THIS CELLULOID RECORD OF AMERICAN
BRAVERY WILL CARRY ITS MEJ'JAGE AND ITJ' APPEAL FOR
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AND * * THAT THEJE PICTURL/ TAKEN UNDER SUCH
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JPITE OF THE CONSTANT JETTING UP AND TAKING DOWN
WHICH SO QUICKLY RACKS AND DESTROYS THE AVERAGE
ROAD SHOW EQUIPMENT, THE EXAMPLE OF THE PRODUCING
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SIMPLEX HAS BEEN CHOSEN TO PERFORM THIS IMPORTANT
£)UJY * * THUJ FAR TWENTY OF THESE STURDY PRO-
JECTORJ" BEING ORDERED FOR THIJ SPLENDID PURPOSE, ALL
OF THEM NEW, UP-TO-DATE AND HIGHLY EFFICIENT.
JO * * AS ALWAYS * * WHEN JERVICE RATHER THAN PRICE
]J THE CONSIDERATION THERE IS BUT ONE CONCLUSION—
ThePrecisionMachine(p.Tnc.
317 East 34 th: St- Now York
728
THE MOVING PICTURE WORLD
May 3, 1919
Power*s Camera^raph
Is Preferred by
These Prominent
St. Louis Theatres
Nicholas Power Co.
Incorporated
Pioneers of Projection
90 Gold Street, New York
r/WGfisss m^r/fj:
K/UCS THEATRE
JfEW GRflhID Cmm/U WEATHE
ILLUSTRATED CATALOGUE NO. 15 GIVES COMPLETE DETAILS
3l. 40. N^. 6
MAY 10, 1919
Fri
wmmncti
WORID
Founded by J.P.Chalmers in 1907
ice 15 Cents
METRO
PIC T TJKES
.CORPOHATION
^^ RED
LANTERN
2(£M' booking for
REAL RUNS
PUBLISHED EVERY FRIDAY BY
CHALMERS PUBLISHING COMPANY, 516 FIFTH AVENUE. NE.W YORK
Subscription Price: United States ind its Possessions, Mexico, and Cuba, $3 a year; Canada, $3.50 a year; Foreign Countries (postpaid), $4
a year. Entered as second class matter June 17, 1908, at the Post Office at New York, N. Y., under the Act of March 3, 1879.
Copyright, 1919, by the Chalmers Publishing Company.
THE MOVING PICTURE WORLD
May 10, 1919
/IMERIC^N
PICTUIIES
AMBRICAN'riLM CO. IfK
Pictures With The
Spark of Genius
Art!
Just as the genius of Shakes-
peare, of Dickens, of Thack-
eray, won the acclaim of the
public for literature as a field
of art — so today have people
the world over come to recog-
nize in motion pictures that
artistry which is born of
genius.
The day of forced and false
situations in pictures — of pad-
ded film — of hodge — podge
stories — is gone. Exhibitors and
patrons have learned to know
real art in pictures.
The American Film Company
long since recognized this
trend. It established its studios
at Santa Barbara, California —
a garden spot where genius is
stimulated by Nature's most
wonderful gifts.
Here it built its huge produc-
ing organization: Studios in
mission style, to blend with
the environment; facilities to
provide any necessary set upon
an instant's notice; workshops
where craftsmen have the
widest latitude to create what
is best; an organization of
stars, directors, authors, cam-
eramen, supervising executives
and other workers whose
genius is inspired by pleasant
surroundings and the highest
artistic ideals.
It has taken the American Film
Company eleven years to develop
this genius in motion picture pro-
duction— to develop its knowledge of
the film language. It goes without
saying that this long record of
achievement has brought to the
American Film Company a knowl-
edge and experience of the greatest
value — qualities which no producer
can hope to achieve in a day.
The spark of genius is found in
American "Flying A" Pictures be-
cause the genius is put there through
inspiration — not through cold, rou-
tine manufacture. Note the genius
of American stars — Mary Miles
Minter, William Russell, Margarita
Fisher. Note the genius of Ameri-
can directors, authors, casts, tech-
nicians, cameramen. That spark of
genius is the result of harmonizing
all these contributing factors into a
family of genii.
This is exemplified in the "Flying A"
pictures of today. The world over,
they have come to be recognized as
works of art — inspired, soul-built
subjects to which every individual
has given his or her heart.
So have American "Flying A" pic-
tures become known as "Pictures
With the Spark of Genius." Because
back of them is genius in organiza-
tion, working happily in Nature's
garden spot, unhampered, free.
American "Flying A" Pictures arc
available at Pathe Exchanges.
AMERICAN FILM COMPANY, Inc.
SAMUEL S. HUTCHINSON, Pres.
Executive Offices: 6227 Broadway, Chicago
"Onr patrons were de-
lifihted with Miss ilintvr
in 'The Amazing Impos-
tor' and made favorable
coninventfi. The story
was good; photography
aiul light ejects fine;
settings, acting and di-
rection above criticism."
A. F. MEG AH AN, Mgr.,
Strand Theatre,
Denver, Colo.
"The Rivoli has W'illiani
Russell as a star this
week. The audiences
liked him and liked his
picture, 'Brass Buttons.'
It is a lively farce, filled
with refreshing hitmor."
N. Y. TELEGRAPH
"E.rhibitor comment o)i
'Put Up Your Hands,'
starring Margarita Fisli-
er: Elegant entertain-
ment. Big business two
days."
M. P. NEWS
EXPERT SAYS AUTOMATIC FILM
PROCESSING MACHINE EXCELS
T^HE technical expert of one of the foremost
proclucing- concerns in the United States vis-
ited the Spoor-Thompson Laboratories in Chica-
go to investigate the claims made in behalf of
processing by automatic machinery. After exam-
ining thoroughly every detail of the process he
stated frankly that he considered the Spoor-
Thompson automatic machine the last word in
the laboratory end of the film business.
Another visitor, prominent in the film world
across the sea, stated he had come all the way
from England to see if the Spoor -Thompson
automatic machine was really a working actual-
ity. As he stood watchmg the machine operate
he said :
"This has been the dream of my life. I congratu-
late you on your patience and success in bring-
ing to the film laboratory this wonderful mechan-
ism. So far as I can see it is unfailmg in the de-
livery of its work."
SPOOR-THOMPSON PROCESS
Laboratories 1333 Argyle St., Chicago
Sales Office and Service Bureau, 110 West Fortieth St., New York City.
CHARLES F. STARK, Sales Manager. Telephone, Bryant 1490.
732
THE MOVING PICTURE WORLD
May 10, 1919
f^^
f
RiAD THU
FROM
IOWA
Pella, Iowa,
April 10th, 1919.
''4k.
When I booked "The Heart
of Humanity" — and paid a
big price for it — I never ex-
pected to play even; but
after I played it for two days
it broke all box office rec-
ords and it is still the talk of
the community. It has
made me big money and I
am going to book it again.
Any exhibitor that books it
^tell him to advertise it
just as big as he can, and
boost it above the limit, as
he can't boost it any too
strong.
SAM S. SIGMAN,
Manager The Alamo
Theatre.
May 10. 1919
THE MOVING PICTURE WORLD
733
r
■r>^/
J
-^
"f&SSa--— ^-^
eaiurk
''V**
*%
■
ADMIRAL SIMS
OPENING BOND
CAMPAIGN
BOYS OF THF "OLD 69"^^
ARRIVING AT HOBOKEN
Show
' "THE
BIG
THREE"
Every Week
Do as hundreds of prominent theatres all over
the country are now doing — show news weekly
reels three times a week and keep up that
sure fire interest on the part of your audiences
every week by showing — THE BIG THREE.
UNIVERSAL
Current Events
International News
HEARST NEWS
TRIPLE advantags are yours. Three nights of
extra profits— three times the amount of
news— later news besides— >vlth added attrac-
tions such as "TAD'S" famous "Indoor Sports" that
null crowds like magic. Follow the lead of the
winning theatres. BOOK THE BIG THREE.
NOW BOOKING THRU
ALL UNIVERSAL EXCHANGES
in the ramou^
aOMl SMITH SIORIEf
HUNDREDS of houses have already secured their contracts
for this great big new series of TEN special Eddie Polo
two-reel Western pictures— the famous "CYCLONE SMITH
STORIES" in which Polo does some of his best work. TEN
two-reel winners that will make your program the fastest
and best you've ever had. And they might accidentally take
the glory from your big feature besides.
"T"]r'7"ITH Polo's nation-wide reputation in the sensational
V/y box office serial-winner— "THE LURE OF THE CIRCUS"
~ ' — you simply tafk right on to his tremendous p^^pu-
larity and keep right on getting the money. These Ten pictures
will be special. Special in story, settings, production, direction,
and exhibition. Many houses will play them as big as their
features. GET YOUR CONTRACT IN TODAY.
BOOK THRU ANY UNIVERSAL EXCHANGE
738
THE MOVING PICTURE WORLD
May 10, 1919
cMessrs
PRESENT
FORMER AMBASSADOR
amesWOeiank
m
Ml
(^DRAMATIZED AND DIRECTED BY #5: '"I
Wm. Ni^h
ADAPTED FOR THE SCREEN
CHAS.A^\oGUE
METHOD OF RELEASE ANNOUNCED LATER J
2.0 WEST *.-s-ivAMRBROS "
E W VOR K . f\\
SK-iiB,'
A©@LP!H1 lUK©!^ PRESENTS A
AMBTA
D
□
w
w
WDTIK!
T T^yiH
M
L©yDSE HUFF
^^ (^aranmuntCpLcture
:^^m. FAMOUS PLAYERS -LASK\' CORPOR\TION ?fl|AJ^\
Ir^^^^* ADOLPH lUKOR Pm., JFS5E LLASKYi'HTpT-. CLCUBI»:MILLi;f)-'wwy,'»--7i^ I'tTTlTn tj J//
the hero in your to\vn ?
h
:iS©INl=L©©
f>!!kV>llkW>]TIJ!0
^ CpammowitCpkture'
WHICH one would any girl
rather be — the one that's
got his job or the one that's got
his heart?
Here's a comedy that is more
timely than an alarm clock — as
up-to-the-minute as a 10 o'clock
extra — as full of swift, human,
jazzy comedy as the whole
world's fun rolled into one.
That's the reason it is going to
be a big money maker for ex-
hibitors. It hits the comedy nail
right on the head and has an
appeal that gets them all.
The chances for exploitation are
inexhaustible. All sorts of acces-
sories. And the 24-sheet is free.
The comedy of right now today!
Book it for an extended run.
i^Sm- FANtOUS PLAYERS -LASKY CORPORATION |
May 10, 1919
THE MOVING PICTURE WORLD
739
Jesse L. Lasky presrentsr
CECIL ^DeMILLtS
//,
PRODUCTION
For Better For Worse
An ARTCDAFT Picture
THE VALUE OF A NAME
CECIL B. DeMILLE'S name has real box office value.
His productions are triple-starred— star stories, star acting
and star production.
The public has come to expect greatness from Cecil B.
DeMille. His name stands for sumptuous setting, wonderful act-
ing, absorbing plot, wealth of detail and—
Money in the box office !
In "For Better, For Worse" there are all these things.
Make it pay big by doubling your run.
By Edgar Sclwyn
Scenario by Jeanie Macpherson
♦ ♦♦♦-••AQt*
tmi^m* FAMOUS PLAYERS-IASKY CORPORATION
♦efi9^^==3* ADOUPH ZUKOR Pres. JESSE L.LASIQf Vice Prvs. CECIL B.DE MILLE DirKtor General
^Je
740
THE MOVING PICTURE WORLD
May 10, 1919
May 10, 1919
I Hi. Ml)\ i.\(} IMCIURE WDki.l)
7n
J
::^SS£S^-i
IN
COME OUT OF
THE KITCHEN
J^ CpammoimtCpidure
A Spring Clean-up
^T^HERE'S more money for exhibitors in "ComeJOut
* of the Kitchen" than in any Marguerite Clark pic-
ture ever before produced.
The book, by the popular women's writer, Alice Duer Miller, is
known and loved by numberless women. The play by the famous
dramatist, A. E. Thomas, ran two years in New York and for equally
long runs ail over the country. The story is as popular as "Peg o' My
Heart" — the kind of story most popular with all classes of audiences.
Marguerite Clark hasn't had such a charming, humorous, human,
lovable part since "Miss George Washington." She is supported by
Eugene O'Brien as leading man.
A regular spring clean-up, this one. Worthy of an extended^Jrun.
Let 'em all see it !
By Alice Duer Miller
Lhtiiiiatication b\ A. E. Thomas
Scenario by Clara Beranger
[directed by John S. Robertson
.*♦♦*.
i FAMOUS PLAYERS -LASKY CORPORATION
J ADOIPH ZUKOR Pres. JESSE LIASKY Uce Prvs. CECIL B.DE MILLE SireOarQeiaml
<-tfEr^ YORK^
J
742
THE MOVING PICTURE WORLD
May 10. 1919
JESSE L.LASKY T>resents
II
THE WOMAN THOU GAVEST MF
BY HALL CAINE
Directed by HUGH FORD
Scenario brBETILAH MARIE DK
Hugh Ford
THREE powerful factors absolutely
assure the box-office success of "The
Woman Thou Gavest Me. "
One is the world-famous story by Hall
Caine.
The second is an all-star cast including
Katherine MacDonald, Theodore Roberts, Mil-
ton Sills, Jack Holt and Fritzi Brunette.
The third, and perhaps the greatest, is the
masterly direction of Hugh Ford.
Admittedly one of the foremost producers in
the theatrical and motion picture worlds, Hugh
Ford has rapidly won an international reputa-
tion.
Among his brilliant stage successes are
"Joseph and His Brethren," "The Garden of
Allah," "The Melting Pot." "The Yellow
Jacket," "Potash and Perlmutter."
His remarkable skill on the screen is proved
by such hits as "Sapho," "The Prince and the
Pauper," "Such a Little Queen," "Mrs. Wiggs
of the Cabbage Patch," and Hall Caine's "The
Eternal City."
Hugh Ford is a personal friend of Hall Caine;
knows the facts surrounding th? startling story
of "The Woman Thou Gavest Me"; knows from
his travels, the scenes in England, India and
Africa which are covered by the action.
The result is a big. thrilling, red-blooded pro-
duction that means record crowds and record
profits for exhibitors.
FAMOUS PLAYERS -LASKY CORPORATION
^^7%r~^X ADOLPH ZUKORPn?^. JESSE L.lASKYWcv/'n.'i CECIL B.DEMILLEJ/>vrfor&n?nzZ
^Cparam(mnt-^rtcmp:.S^>€ciaL
May 10, 1919
THE MOVING PICTURE WORLD
743
lipr-* '=iP"
6 MINTA DUDF:
(MRS. ROSCOE "FATTY "ARBUCKLE)
(RETURNING TO THE SCREEN
JA^y/r.w.wncj
Scenario by S. M. Weller
Directed b>) JULIUS STEGER
• pjre^ye^/t^^
Exhibitors ever})^\)Kere are
obtaining great results in
putting over this big Select
Special through co-operating
with Edison phonograph
dealers ■^\xo handle Anna
Case'
s recor
ds.
YOU CAN DO IT TOO!
746
THE MOVING PICTURE WORLD
May 10, 1919
STATE
RIGHTS
on
THE SAGEBRUSH
LEAGUE
Featuring
MYRTA STERLING
Says H. Y. Romayne,
our President: "Let
them have it cheap:
We must build up a
sound business on
small profits. We want
our customers to come
back for more. The
fellow who wants to
get rich quick usually
lands in jail."
Amen — say we all.
The female Charlie Chaplin
in a Roaring Five-Reel Western Comedy
Blending All Human Emotions
Into One Roar of Laughter
Play Ball; Some States as Low as $750.00
PAPER— 2 One Sheets Pictorial
2 Three Sheets
1 Six Sheet
1 Twenty-four Sheet Block
<<
((
a
a
a
Press sheets, heralds, music score, cuts,
slides and complete line of other
advertising matter.
WRITE OR WIRE
ROMAYNE SUPER FILM CO.
LOS ANGELES, CALIFORNIA
Photoplay by
EARLE SNELL
Supervised and Directed by
GEORGE E. MIDDLETON
In its vivid story of the great
outdoor "Just Squaw" estab-
lished a type of picture that
is refreshing and unusual. It
is beautiful in its scenic set-
tings and rich in strong and
gripping situations. It will be
heralded as an exceptional
offering.
Miss Michelena's work is so
big and so real in this pro-
duction that "Just Squaw" is
certain to be remembered as
the best picture of her highly
successful career.
Released through
Exhibitors Mutual
ROBERTSON-COLE COMPANY
DIVISION OF FILMS
Baakert and Exporters for the Producer
i
Produced by
HAWORTH PICTURES
CORPORATION
A
irv
Hi/
Debt
Bigger than "A Heart In
Pawn" and "The Courageous
Coward" which have been
acknowledged Hayakawa's
most pretentious offerings to
the screen.
"His Debt" will be his
supreme achievement artistic-
ally, dramatically and from
the box-office stand-point.
The picture radiates Hayaka-
wa's inimitable powers, his
wonderful acting and his true
interpretation of a character,
compelling in its translation.
Released through
Exhibitors Mutual
ROBERTSON-COLE COMPANY
DIVISION OF FILMS
Bankers and Exporters for the Producer
^Mij
JESSE D.HAMPTON Present/
»
-^
"■^'■■■ri^i
ft has that big, vital, money making feature-
audience appeal.
A story of a mad hunt in the cold, white snow
covered regions where men stake their very
souls for gold that is flat and soft and black
like coins from the mints of hell.
Desmond as Dan Burke mterprets the strong-
est and finest role of his career.
£fHELL
Released through
ROBERTSON-COLE COMPANY
DIVISION OF FILMS
Bnnkrrt and Ekportcr, for ihe Producer
Exhibitors Mutual
May 10, 1919 THE MOVING PICTURE WORLD , 747
W. ARTHUR NORTHAM
(On behalf of a group of leading British Film Producers)
requests the pleasure of your attendance at a series of
Special Exhibitions of British Films
to be held at
Loew's New York Roof Theatre
Broadway at 45th Street
on
TUESDAY, WEDNESDAY, THURSDAY and FRIDAY
MAY 6, 7, 8 and 9
at 11 a. m. sharp each day
Symphony Orchestra under the direc- Synchronized Musical Setting by S. M.
tion of Ernest Luz. Berg and Ernest Luz.
Inquiries for the American rights of all pictures other than those specified to be made to W. Arthur Northam, Knickerbocker Hotel,
New York City.
^jjj^jrpg "THE KIDDIES IN THE RUINS"
A Film Play from Pulbot's famous French Cartoons
(By Welsh, Pearson & Co., the Producers of "The Better 'Ole")
and
TUESDAY, MAY 6th
af 1 0 d*^ a m *® '***'*^
dl XU.-iU a. III. jj.^jj, Robert Buchanan's book
(By The Ideal Film Company)
Inquries for the rights of "God and the Man" to be made to the Cocmofotofilm Company, Candler Building, 220 West 42nd Street.
ADMITS "NEARER, MY GOD, TO THEE"
(5 Reels)
(By The Hepworth Manufacturing Co.)
WEDNESDAY, MAY 7th
Qf 1 0 zL(^ SI m * Cartoon by Anson Dyer
ai 1U.4D a. m. ^3^,.^ ^^^^^
"UNCLE REMOS— BRER RABBIT"
a Cartoon by Anson Dy
(Split Reel)
Inquiries for the rights of "Nearer, My God, to Thee" to be made to Reginald Warde, 729 Seventh Avenue.
ADMITS "GOD BLESS OUR RED, WHITE AND BLUE"
(6 Reels)
(Samuelson Film, presented by Jury's Imperial Pictures, Ltd.)
IrHJHoUAi, iVlAi c5tn «cheerie chums— well, i be blowed"
at 10.45 a. m. ^ ''"*"""(Sp[it'i"etu'' ''"''""
ADMITS "A SOUL'S CRUCIFIXION"
(5 Reels)
from Newman Flower's book
FRIDAY MAY Otli "crucifixion"
J. ±tll^i-V ± , lTJJ-1. X Z/tlL (By Broadwest Films)
and
at 10.45 a. m. "CHEERIE CHUMS— HOT STUFF"
a Cartoon by Dudley Buxton
(Split Reel)
COME EARLY, AS THERE ARE BUT TWO SMALL ELEVATORS. A TRADE CARD WILL ADMIT.
748
THE MOVING PICTURE WORLD
May 10, 1919
Cancel Your Dead Stars Now
and Take TkePick of the
Pictures Jbr the Summer.
HODKINSON
isn't holding back any big
productions for next
winter release.
wifl provide big winter
pictures by the time
winter comes.
is ready to }<u!irantee you
a big summer patronage
You have been operating your theatre over the
winter and spring loaded up with the programs
and star series that you bought last year.
By now — to your sorrow— you know your dead
stars. You know where you bought stars that did
not " catch on " with your audiences. You know
where you bought advertising campaigns, mistaking
them for box-office values.
Thousands of you have cancellation clause con-
tracts; Therefore, why be continually blarneyed
into hanging on to valueless pictures and person-
alities on the edge of the busiest summer the in-
dustry has ever had ?
Why not start in now and over the summer play
""the pick of the pictures"''; big, powerful special
productions combining author, producer, director
values with the added value of all-star casts ? Why
see your box-office die merely because some of the
stuff you have bought is dying ?
The independent market is full of big productions
with strong story and name values. We do not
mean merely the productions released through W.
W. Hodkinson Corporation. There are many other
good independently-sold pictures besides our own.
All that we mean is :
Clean out your deadwood; cancel out whatever bad
buys you made last fall. Give yourself some open
time from now till September to take into your
theatre productions that will deliver patronage.
Remember : W. W. Hodkinson Corporation sells each
picture singly on its individual merit and value.
¥.¥. HODKINSON CORPORmON
527 Fifth Avenue , New York City
Distributing through PATHE Fxehange, Incorporated
TALBOTir AMERICA
Denverjr Greatest
Theatre Success
Has Booked the
HARRY RAVER
presentation of
AUGUSTUS THOMAS'
Famous Staqe Success
ITlan
Thinks
starring
LEAH BAIRD
The Picture Girl Beautiful
Directed by GEORGE IRVING
And Here Is Why He Booked It-
As a Man Thinks" is one of the best pitiares seen on the screen. It has a tremendously
strong plot and excellent acting, and Leah Baird, the star, is at her best. This production
has 100% of entertainment value ... It is the feminine portion of an audience which feels
the pulse of the general public and sets its verdict of approval upon a screen story. In this
instance the word perfection fits "As a Man Thinks" . . . Great chance for advertising — The
Billboard, April 26.
And Wid^s says: "Figure on running this production for extra playing time. You will
profit by word of mouth advertising which this picture is sure to receive." "A notable, con-
sistent picture that measures up to all expectations and will prove a bully good feature in
any theatre. The theme is deftly and adroitly handled." — The Dramatic Mirror, April 29.
¥.¥.HODKINSON CORPOE/fflON
527 Fifth Avenue, New York City
Distributing through PATH^ Exchange, Incorporated
.ward'W/Klte's
power for the exhibitor is a ready-made
audience of the millions of people who
know and love his novels. His themes,
his heroes and his heroines are bom to
be screened into throbbing, vital drama.
ducer of great imagination and
Kdous capacity has just completed
e first Stewart Edward White novel
ever made into a motion picture — " The
Westerners."
This picture has made an all-star pres-
entation of this romantic, colorful
Drama oF the Black Hills
— all-star in its cast, with even the
lesser roles filled by players featured or
co-starred by other companies; all-star
in the factors of author, producer and
director working together in every stage
of production and announced with
assurance and satisfaction as the first
Benjamin B.Haniptoa
Production
Great Authors Jnc
marking a new and heretofore unap-
proached type of motion picture. Great
Authors, Inc., will control and present
the famous novels of Stewart Edward
White, Winston Churchill, Emerson
Hough and others of equal world-wide
popularity. The formation of Great
Authors is the most significant and
promising production development in
the industry in the last six years.
Hodkinson representatives have been in-
structed to accept no bookings, regard-
less of prices offered on this production,
until they receive their prints and can
«hnw "The Westerners" to exhibitors.
WESTE
niagniflcentLy directed by
Edward Sloman
Here are the proofs of an all-star cast, to-
gether with the names of pictures that made
millions of fan friends for this great line-up:
ROY STEWART
star of
"The Silent Rider"
"The Fly God"
"The Red-Haired Cupid"
"The Boss of the Lazy Y"
ROBERT McKIM
co-star of
Rex Beach's "The Brand"
"Fuss and Feathers"
"The Marriage Ring"
"The Vamp"
MILDRED MANNING
star of
"Mary Jane's Pa"
"Princess of Park Row"
"Next Door to Nancy"
"The Green Door"
GRAHAM PETTIE
featured in
"The Pretender"
"Beyond the Shadows'*
"Closin' In"
"The Claws of the Hun"
WILFRED LUCAS
co-star of
"What Every Woman Wants"
"Sins of Amhilioo"
"The Co-Respondent"
"The Judgment House"
MARY JANE IRVING
featured in
Rex Beach's "The Brand"
"The Temple of Dusk"
"The Heart of Rachel"
"The White Lie"
¥.W. HODKINSON (DORPOR/fflON
527 Fifth Avenue, New York City
Distributing- through PATHE Exchange, Inccrporated
Foreign Distributor^ JFrank Brockllss. Inc.
752
THE MOVING PICTURE WORLD
May 10, 1919
EXHIBITORS
GET BUSY!
SINGLE REEL
WESTERN
COMEDIES
AND
o
NLY
COMEDY
DRAMAS
NOW BOOKING
AT
GREATER NEW YORK and WESTCHESTER COUNTY
SPECIAL ATTRACTION FILM CO.
145 West 45th St., New York
NORTHERN NEW JERSEY
MODERN FILM CO.
729 Seventh Ave., New York
Ei^ STERN PENNSYLVANIA and SOUTHERN NE^V JERSEY
ELECTRIC THEATRE SUPPLY GO.
13th and Vine Sts., Philadelphia, Pa.
WESTERN PENNSYLVANIA and WEST VIRGINIA
CRAFT FILM SERVICE
1201 Liberty Ave., Pittsburgh, Pa.
DELAWARE, MARYLAND, D. C, and VIRGINIA
BALTIMORE STATE RIGHTS FILM CO.
412 E. Lexington St., Baltimore, Md.
OHIO, KENTUCKY and MICHIGAN
STANDARD FILM SERVICE CO.
Sloan Bldg., Cleveland, Ohio
ILLINOIS, INDIANA and WISCONSIN
UNITY PHOTOPLAYS CO.
207 So. Wabash Ave., Chicago, 111.
MINNESOTA, NORTH AND SOUTH DAKOTA
B. N. JUDELL, INC.
Film Exchange Bldg., Minneapolis, Minv.
IOWA and NEBRASKA
STERLING FILM CORP.
1417 Farnum St., Omaha, Neb.
MISSOURI and KANSAS
FIRST NATIONAL FILM CO.
211 East 12th St., Kansas City, Mo,
X
T
TEXAS, OKLAHOMA and ARKANSAS
R. D. LEWIS FILM CORP.
114 So. Hudson St., Oklahoma City, Okla., and I8I514 Main St., Dallas, Tex.
TENNESSEE, NORTH and SOUTH CAROLINA,
GEORGIA, ALABAMA and FLORIDA
SOUTHEASTERN PICTURES CORP.
61 Walton St., Atlanta, Ga.
TERRITORY NOT LISTED ABOVE STILL OPEN
WRITE, WIRE OR PHONE
JANS DISTRIBUTING CORPORATION
Phone 3623 Bryant
729— 7th AVENUE
NEW YORK CITY
COMING!
A Smashing Dramatic
Success That Will Make Film History
\
AUCE
JOYCE
^n^if-'i'"
in
THE THIRD
**- --^Sv
^1^
DEGREE
<^;H'
CHARLES KLEIN'S
f^>
Famous Stage Success
Directed by TOM TERRISS
/
m
VlTAGRy
.Albert E.Sm\th. Presfdt
VITAGRAPH'S
BIG NEW SERIAL
featuring
ANTONIO MORENO
with CAROL HOLLOWAY
has a vast waiting audience all over the continent.
It's from the pens of Albert E. Smith and Cyi
Townsend Brady, the screen's greatest thrillmaste
A CLEAN-UP AWAITS EVERY EXHIBITOR WI
BOOKS THIS EXTRAORDINARY SERIAL
iii9$
THE SPECTACULAR
24 SHEET WILL
GET THEM IN
^HE THRILLS. AND THE ACTION ATOP THE SNOW-
GLAD MOUNTAINS WILL HOLD THEM
AND BRING THEM BACK!
Complete Plan Book for Exhibitors and Every
Get-the-Money Aid Furnished on this
SERIAL OF A THOUSAND THRILLS
I'fi'r^^W^
Sign a Vitagraph Contract for GLADYS LESLIE Picture
A Great
Albert E. Smith presents
Stage Play
Brought
to the
Screen!
GLADYS^StESUE
HI
A SHrCH IN TIME
Directed for VITAGRAPH
by RALPH INGE
"A Stitch in Time" has been transferred from footlights to screen with ail of its original
flavor of fun, speed and \A/holesomeness. The same qualities that made it a favorite with
Broadway audiences \A/hen it was presented on the stage will impress your patrons.
"A Stitch in Time" is a masterful blending of comedy and drama. Its title is known, its
star is known, its director is known It is a feature brimming with every element that
attracts, holds and pleases
Sign a Vitagraph Contract for GLADYS LESLIE Pictun
li Is 12 -' Cylin Jered
Jind an of T^emHii"
Chicago has seen "The Eternal Magdalene" and such is its
verdict, expressed through the columns of that powerful and fear-
less newspaper, the Chicago Herald and Examiner. Upon the
opening of its unprecedented booking of four weeks at a "Loop"
theatre, the critic of that paper wrote :
"They take chances, those actors in 'The Eternal Magdalene.'
They delve deep into the hushed subjects of life, they carry out
with reality a daring theme. Goldwyn took a chance on casting
them so, for Robert H. McLaughlin's play, which was a sensation
on the stage, is a radical treatment of the oldest of evils.
" Regarding the moral and lesson, you are advised by Judges
Cook, Fisher and Jarecki of the Municipal Court and Harry E
Miller, city prosecutor, that they are good, instructive and power-
ful. From me, however, you are asking only one thing — 'How
is it as a picture?'
'' li is tWelve-c^lindered and all of them hit."
The official endorsements to which the Herald's critic refers are ample
evidence of the tremendous local interest aroused whenever a showing
of "The Eternal Magdalene" is announced. The exhibitor who books
this picture will find immediate local support in endorsements similar to
these from Chicago :
Dr. Anna Dwyer of the Morals
Commission and Morals Court: — Gaz-
ing as I do into the torn, soiled pages
of the human soul it was with a thrill
of satisfaction that I saw " The Eternal
Magdalene." It is pulsing, human and
dramatic, artistic and exalted, but
straight to the point and descriptive of
common feelings and emotions through-
out.
Prosecutmg Attorney Harry B. Miller: —
" The Eternal Magdalene " is a gripping
picture.
Wells M. Cook, Associate Justice of
the Municipal Court : I earnestly direct
every father and mother to this bril-
liant motion picture.
Justice Edmund K. Jarecki: — It is en-
tertainment of a high and intense order
and a moral stimulant at the same time.
ne ETERNAL MAGDALENE
Samuel Goldaoyn presents
GERALDINE FARRAR
The Stronger Vow
As Big as the Biggest Special
F ARR AR
^^The Stronger Vow''
Geraldine Farrar's newest picture is also her greatest. It tops the highest points
of her screen career — from "Carmen," in which Samuel Goldwyn introduced her to
motion pictures, to her last powerful production, "Shadows."
"The Stronger Vow" gives your audiences three of the most picturesque and
moving sides of this versatile player's art. It first shows Farrar as "Senorita Velvet
Eyes" of the Carnival, instinct with the beauty and pulse of Spain. It carries her to
Paris, the happy, luxurious, gorgeously, gowned Paris of the days before the war, and
shows her wedded unwittingly to the man she has vowed to kill. Finally, it sweeps
her into the underworld of the Paris Apache to fulfill a "stronger vow."
Through it all, Reginald Barker's superb direction of a typical Farrar story —
strong, swift, full of suspense. Supporting Miss Farrar and interpreting Izola Forrester's
narrative are such players as Milton Sills, Thomas Santschi and Hassard Short.
There's nothing -gou can do with
a special that you can't do
xOith Farrar.
GOLD>X^N PICTURES CORPORATION
Samuel Goldwyn, President
m^
Befz-wfood Film Corporaiion Presents
Louis Bennison
i^llie Road Called Straight"
'^ritien by V^ilson Bay ley — Directed by Ira MLowry
e-ii*: -.nL'-mcii!
iJ^nalyzQihis Picture T^r^)fourseIr
Don't take anybody else's word for it. See Louis Bennison in "The Road
Called Straight" and make up your own mind on its merits.
On the basis of what you actualljQ see, you will agree that —
Bennison is just as lovable, breezy and
big-hearted in this picture as in his other
plays.
Bennison shows an added power and
drive that carry him beyond his previous
best work.
|r There is jDuneh in this story of the cattle
king who didn't know the meaning of a
marriage of convenience.
It IS built to keep interest racing along
from thrill to laugh and back to thrill
again.
h is — in the last analysis — "real audience
stuff."
See Bennison in "The Road Called Straight" and you will endorse every one of
those statements.
If you find you can't, well, Goldwyn still says:
"Do your own thinking.'"
Dtsirihuiin^ Corporation
APITOL
OMEDI
are made-for lau^lis
and ^ei ^em .
OLA^HyH4,
Disfnl>ufm^ Corporiation
Samuel Go/Jwvn. Presidenir
1,1 5 0,00 0 People
Once a month over a million Americans demonstrate their abiding
interest in two great factors in American life.
Once a month a million Americans lay down their good money
on the newsstands for copies of the two leading magazines built
upon America's faith in industry and love of travel.
They are the 500,000 buyers of Popular Mechanics and the
650,000 subscribers to the National Geographic Magazine. Back
of them stand four to five million readers and a dozen other
publications of these types.
They demonstrate spectacularly the big insistent demand of
America for intimate knowledge of the two phases of life reflected
in the celluloid pages of
FORD EDUCATIONAL
WEEKLY
fitzpatrick
««<? Mcelroy
Cfiicaqo
Sole EeprGSpntalivps
FORD MOTOR. CO
MotLorv Picture
Laboratories
But when the Ford Educational Weekly tells the story of steel,
it tells it as printer's ink can never do. When it takes its
" readers " to New Orleans or up Mt. Hood, it takes them there.
That is why the millions of Americans who buy and read maga-
zines like Popular Mechanics and the National Geographic, are
even more eager followers of the Ford Educational Weekly. That
is why thousands of exhibitors are enlarging and strengthening
their patronage by making this great screen publication a regular
feature of their programs.
GOLDWYN DISTRIBUTING CORPORATION
Samuel Goldwyn, President
Qjhe stop^ of aToanwlio
climbed lii^ and who fell
far; and yet vJho "was
gteater in the depths than
Se Vs/as on the heights; a
notewoitt^ picture —
Fraiik ifeenan Pioductions.inc.
presents
FrmiKeenm>
in:,
"THEMS^STERAte'
Directed, by Ernest "^rde
Induced by Robert Brunton Studios, Inc.
Story by EX. Jcimes
Screen version by TacK Cunninp'hain
PATHE
This lad is iii a dlass
l3>^ hirnseK;''
sdys Ben Morris of the blympialheatie.BellaiEe.i
Harold
" Thiey do notmate better
comedies; 'vetieedmoiel"
Every exhibitor who shovs these side- splitters say^s the
same thin^ - pietty ^ood proof" that they belong' in your luDuse.
Produced, by RoliiL PattlJ^ Distributors
AiiXA^ei:.-:^v^
Opening june jecono e VVeek
In Each of the Following I heatres:
BALTIMORE
McHENRi
PARKWAV
WIZARD
BIRMINGHAM A! A
STRANr
CHATTANOOGA. TENN.
ALCAZAR.
C H I <: A Li C) , ILL.
AWN
LJcb M
DETROIT, MICH
V ADAMS
ERIE, PA.
FT WAYNE. IND.
JEFFEI
■\o.
fENN.
\A/\^
DEr'.iV
. MINN
NP\
N?
\'RO\
.. .OWN O
IBERT
^
moment.
EXHIBITORS OF AMERICA
OW that I have seen the first Rothapfel Unit
Programme, 1 feel that 1 cannot impress upon
you too strongly the advisability of arranging
to run it in your theatre at the earliest possible
I looked at it as an exhibitor and can assure
you \^ith perfect confidence that, from the opening title
to the last flash on the screen, it surpasses any complete
picture entertainment I have ever seen.
Every first class theatre in the country should run this de-
cided innovation and from the bookings now scheduled it
is safe to predict that the great majority of houses will
play it to tremendous business within a very short time
after its release.
The one. two, three and four day runs are being con-
tracted for rapidly in every section of the country.
Yours very truly.
FRANK G. HALL
May 10, 1919
THE MOVING PICTURE WORLD
763
We have printed,
developed and colored
the greatest screen attractions
of the year, and we have more in
work right now for the First National Exhibitors'
Circuit.
We have rendered a
personal service which has
won approval and praise from all
First National members.
First National Exhibitors
are the aristocrats of Screenland and
just ordinary work won't go with them at all.
If you want the best in
screen quality and service you will
place your ''print" aontract with
a
VIRTUO
w
STARRING E. K. LINCOLN
THE STATE Rid
A FeM
the Big!
WhicI
VIRTUC
A Clean-up Box
TERRITORIE
NEW JERSEY
FIRST NATIONAL EXHIB-
ITORS EXCHANGE OF N. J.
A. M. FABIAN, Gen. Mgr.
729 SEVENTH AVE., N. Y.
OHIO
WEST PENNA.
WEST VIRGINIA
CO-PARTNER ATTRACTIONS
C. H. SIMERAL, Gen. Mgr.
BOX 125, EAST LIBERTY,
PITTSBURGH, PA.
FOR OPEN
APPLY
Arthur H. Sawyer
PICTURES
1476 BROi^
Photi
Foreign Righ
J. FRANl
JS MEN"
DIRECTED BY RALPH INGE
ITS SENSATION
[oments
^ake
FS MEN
Fice Attraction
READY SOLD
INDIANA
ILLINOIS
MICHIGAN
ARTHUR S. HYMAN
ATTRACTIONS
RTHUR S. HYMAN, Gen. Mgr.
FILM BUILDING
DETROIT, MICH.
CANADA
BIG FOUR LIMITED
PHOENIX BLOCK
WINNIPEG
CALGARY, VANCOUVER
LRRITORY
Herbert Lubin
lY, N. Y.
mt 3271
to
OCKLISS, INC.
PICTURES
768 THE MOVING PICTURE WORLD May 10, 1919
Harry A. Sherman
announces
an arrangement with the
First National Exhibitors
Circuit
By which that prominent distributing
organization will hereafter circulate
the famous Lehrman Comedies. NA^e
are confident that exhibitors will be
as gratified by the significant affiliation
as are both principals.
Lehrman Oomedies
Studio : Culver City, Calif.
May 10, 1919 THE MOVING PICTURE WORLD ' 769
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiii iiiiiii II iiiiiiiiiiiiiiiiii II iiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiii I liiiiiiiiiiiiiiii I I iiiiiiii I I Ml nil nil I iiiiiiiiiiiiii iiiiiiiiiiiii mil I iiiiiiiii 11 Ill iiHiiiiii iiiiiiii^
A PLEDGE
Grateful to the exhibitors of
the world for their splendid
support and inspiring en-
couragement in my past ef-
forts, 1 hereby pledge all my
energy, will and power to
the creation of such a high
standard of film comedies
as will create their future
interest in my activities. 1
would like to have it believed
that the consummation of
these artistic results means
far more to me than mere
monetary returns.
■
HENRY LEHRMAN
770
THE MOVING PKllTRE WORLD
May 10, 1919
TAYLOR HOLMES
STARRING IN
TRIANGLE SPECIAL PRESENTATIONS
"IT'S A BEAR"
'A REGULAR FELLOW"
"TAXI"
'UPSIDE DOWN"
Mav 10. 1919
THE MOVING PICTURE WORLD
771
TRIANGLE SPECIAL PRESENTATION
TAYLOR HOLM ES
^^TAXI"
PHOTOPLAY PRODUCTION OF
GEORGE AGNEW CHAMBERLAIN'S-
COSMOPOLITAN SERIAL STORY.
772
THE MOVING PICTURE WORLD
May 10, 1919
TAYLOR HOLMES
TAXI'
iJW
With two seats for the theatre comfortably secure in the upper pocket of his full-dress vest, Robert
ilarvcy Randolph entered the pink' apartment of Mad^c Van Tillier.
Clean shaven and fresh from the tub, he fe!t in a jovial humor at 8 P. M. that crisp, clear, winter
evening. l!ut in less than five minutes he thought it the grey dawn of the morning after.
"I'm not going anywhere with you," Madge told him, "You can't afford me."
My, what a bump!
When he got to the street he just naturally .stepp'd into the wrong taxicab. That's how- it came about
tliat he rescued little "Pam" from the back row of the chorus. Poor Robert, by way of compensation Pam
disinherited him from his fortune. _ j,,__
My, what a bump! ;
When he became a taxi-driver to till the vacuum of a lost income, somehow or other he regained his
iiumor. And incidentally he became the Good Samaritan of New York's ne'er-do-wells.
Tlicn. woman-like, Pam searched for her suave b^Miefactor in every taxicab in New York. .And when
she found him she oflVrcd some compensation. Mr, 7vhat a bump!
IVhy zvorry about thr hi<ih cost of gasoline when you can lock up your Ford or
discard your f'ach'ard I'u'in-Six for a joy-ride zcilh Taylor Holmes in ''Taxi":'
May 10, 1919
THE MOVING PICTURE WORLD
771
774
THE MOVING PICTURE WORLD
May 10. 1919
778
THE MOVING PICTURE WORLD
May 10, 1919
IMPORTANT ANNOUNCEMENT TO EXHIBITORS EVERYWHERE
The Parex Film Corporation, 729 Seventh Avenue, New York
FURNISHING
THE WILLIAM L. SHERRY SERVICE
Announces That:
On and After May 1, 1919, Sherry Service Feature Attractions
Will Be Sold in All United States Territory by Sherry Salesmen,
Under the Personal Direction of William L. Sherry, and Will Be
Distributed Solely Through the Film Clearing House, Inc.
Get in touch right now with the nearest film clearing house exchange for
the following great productions booked exclusively by the Sherry Service:
"TWILIGHT"
De Luxe Pictures Production
) Starring DORIS KENYON
In Six Parts
(New Release)
"LOVE AND THE LAW"
Edgar Lewis Production
A Great hore Drama
In Six Parts
(New Release)
"SON OF A GUN"
Golden West Producing Company
Starring G. M. ANDERSON (BRONCHO BILLY)
In Five Parts
(New Release)
"MARRIAGE"
Frank A. Keeney Production
Starring CATHERINE CALVERT
With David Powell and Thomas Holden
In Five Parts
"THE INN OF THE BLUE MOON"
De Luxe Pictures Production
Starring DORIS KENYON
In Six Parts
"A ROMANCE OF THE UNDERWORLD"
Frank A. Keeney Production
CATHERINE CALVERT
"MARRIAGE FOR CONVENIENCE"
Frank A. Keeney Production
Starring CATHERINE CALVERT
In Five Parts
(New Release)
"CALIBRE 38"
Edgar Lewis Production
With Mitchell Lewis and Hedda Nova
In Six Parts
(New Release)
"WILD HONEY"
De Luxe Pictures Production
Starring DORIS KENYON
In Six Parts
Written by Vingie E. Roe
"THE STREET OF SEVEN STARS"
De Luxe Pictures Production
Starring DORIS KENYON
In Six Parts
By Mary Roberts Rinehart
"OUT OF THE NIGHT"
Frank A. Keeney Production
Starring CATHERINE CALVERT
In Five Parts
"RED BLOOD AND YELLOW"
Golden West Producing Co.
G. M. ANDERSON
BURLINGHAM TRAVEL PICTURES
BOOK THEM ALL THROUGH
WILLIAM L. SHERRY SERVICE
AT ALL FILM CLEARING HOUSE EXCHANGES
;jK«J
.^m,'
FOLLOW SALOME WITH
ANOTHER WINNER!
THEDA BARA
IN A THEDA BARA SUPER- PRODUCTION
SmUS SONG
DIRECTED BY J.GORDON EDWARDS
A WILLIAM FOX PRODUCTION
STANDARD PICTURES
FOX
FILM CORPORATION
m^^^:
^&^*;^
''JBOB^'^
BEATRIZMICHEIENAihJUSTSQUA^
May 10, 1919
THE MOVING PICTURE WORLD
779
7 REELS
5000 PEOPLE
A Really Big, High-class Production
The romance of a love that went
through hell to happiness
it at
First National Exchanges
A FIRST NATIONAL
ATTRACTION
780
THE MOVING PICTURE WORLD
May 10, 1919
Here is the title of
Loew's are pulling off a
the first night of the showing at each
Fellows
May 10, 1919
THE MOVING PICTURE WORLD
781
lat no
.00 P®*"
seat
Picture
<iO^
idnight Matinee at $1.00 per Seat
their New York and Brooklyn Theatres
Vs a Bare!
A FIRST NATIONAL
ATTRACTION
782
THE MOVING PICTURE WORLD
May 10, 1919
FUNNY
OLD BILL!
is making millions laugh
about the war. That's
his mission and YOURS!
That's one of the rea-
sons why thousands
of exhibitors are
asking for quick
bookings on ''The
Better 'Ole"
May 10, 1919
THE MOVING PICTURE WORLD
783
THE GIRL
with
MILUONS of LOVERS
Is Now in Pictures
"Little Orphant Annie/
with the sweetness,
beauty and wonderful
philosophy of James
Witcomb Riley's poem is
now ready for booking.
Millions love "Little
Orphant Annie" in
poetry, millions will flock
to see and love her in
this picture.
TO EXHIBITORS:
BIG ENOUGH TO REFLECT
100% OF YOUR OWN
ABILITY AS A SHOWMAN
784 THE- MOVING PICTURE WORLD Mav 10, 1919
EXTRA ! EXTRA !
WANTED FOR MURDER
THE BIG FIVE TO
TRY THE EX-KAISER
HERE IS YOUR OPPORTUNITY TO CLEAN UP WITH
HARRY RAFF'S
BIG BOX-OFFICE BONANZA
WANTED FOR MURDER
WITH
ELAINE HAMMERSTEIN
Link Up the World's Greatest Publicity Campaign —
Thousands of Columns of Front-Page News in
the Dailies — With This Sensational Screen Success
IF YOU HAVEN'T PLAYED IT—
NOW IS THE TIME!
IF YOU HAVE PLAYED IT-
REPEAT IMMEDIATELY!
ARRANGE YOUR DATES TODAY!
Booked by Distributed through
Independent Sales Corporation Film Clearing House, Inc.
FRANK G. HALL, President
May 10, 1919
THE MOVING PICTURE WORLD
785
"DROP
THAT GUN!"
Plenty of Punch to such a com-
mand, even under ordinary cir-
cumstances, but, picture yourself,
bent on some nice bit of Orthodox
Murder, with your back to a huge
statue of Milo, for protection,
when suddenly, and without
warning, the pesky thing Turns to
Life and its prodigious right hand
grips your pistol-wrist until the
bones crack. You'd realize as
"Baron Volger" did that "MA-
CISTE" was Pulling One of the
1,632 Surprises which Astonish
and Amaze the Mighty Multitude
now witnessing his WONDER-
SERIAL—
THE LIBERATOR
staged in TWELVE EPISODES at a cost of A HALF MILLION and Packing them to the Doors Wherever Shown.
LOOK FOR YOUR NEAREST EXCHANGE BELOW
And Don't Let Competition Get There First
NEW YORK
Modern Photoplays
729 Seventh Avenue
CLEVELAND
Standard Film Exchange
Sloan Building
INDIANAPOLIS
Bee Hive Exchange
109 W. Maryland St.
CHARLOTTE, N. C.
Eltabran Film Co.
Piedmont Theatre
CHICAGO
Bee Hive Exchange
207 So. Wabash Ave.
CINCINNATI
Standard Film Exchange
DETROIT
Standard Film Exchange
BOSTON
Eastern Feature Film Co.
57 Church Street
PITTSBURGH
Quality Pictures
414 Ferry Street
BALTIMORE
Variety Pictures Corp.
412 E. Balto Street
STATE RIGHTS
SELLING
WRITE OR WIRE TO-DAY
WHERE BIG PICTURES COME FROM
PHILADELPHIA
20th Century Film Co.
1337 Vine Street
MILWAUKEE
Bee Hive Exchange
174 Second Street
MONTREAL
Harry Pulos
Midway Theatre
KNOXVILLE, TENN.
Special Features
600 Market Street
HARRY RAVER, Inc.
1400 BROADWAY
NEW YORK
786
THE MOVING PICTURE WORLD
May 10, 1919
1^
U\
^m ^
m
Exhibitors are paying
the highest prices in
picture history for
OLIVE
THOMAS
in
UPSTAIRS
and DOWN'
Because
Selznick exploitation fills the
theatre, and —
Selznick quality makes per-
manent patrons.
Get in touch with your nearest
Select Pictures Ccrpcraticn Branch.
aiinr
CORPORATION
729 Seventh Avenue • New York
May 10, 1919 : THE MOVING PICTURE WORLO 787
Released June 1st, via State Rights
"CUSTER'S LAST HGHT'
In Three Reels
The Greatest Indian Spectacle
Ever Produced
Directed by Thos. H. Ince
Note: Advertising matter on this feature includes two styles
of ones, threes and sixes — press sheets, lobby photos
publicity stories and cuts.
WM. S. HART
in
Two Special Two-Reel Re-issues
^*JIM CAMERON^S WIFE"
and
"HIS HOUR OF MANHOOD^'
ROSCOE AR6UCKLE
m
A New Series of 12 Re-issues
ADDRESS ALL INQUIRIES TO
TOWER FILM CORPORATION
71 WEST 23RD ST. NEW YORK
788
THE MOVING PICTURE WORLD
May 10, 191^J
^ first of ike Reviews o
NAZIMOVA-in^
Kj .The RED LANTERN
rom thejMohori Ticture T{ews
J^Yii£Red£anhrn^ has turned out a photo-
play which will challenge attention vv^ith any pro-
duction ever presented '
IS a superior achievement- realized notonl^in
the scope and magnitude of its lavish scenes, all of
them conceived with painstaking care and accuracy
but in the graphic and logical developm.ent of its
story and characterrzatron>"
^AZIMOVA, under taking a dual role in which the
characters are entirely different, displays the
highest form of histrionism^ Her performance is^
superh in its vividness, poignancy and sympathy
H/OULD not have scored so effectively were it not
for the appreciation of Metro in selecting appro-
oriate material - Theirs will he the distinction
hereafter o£ having produced ^e Red banter ri'^
METRO I'ICTURES CORPORATION
Mav 10. 1919
TME MOVING PICTURE WORLD
789
rem
the Exhibitors
NAZI MO VA in,
The RED LANTERN
^^0^
^1
^■0
«E'«'° ^'''^ ,01^^ »^-
^- ^"IsS-^
iis^^*^
,^m-i ^^^'^
•^^^ ^^«3«.. ^C" "°'^^ -«^ ^-s .
^OSnCK
^^AGSB
^^TLl
^HBjiTUE.
METRO PICTURES CORPORATION
790
THE MOVING PICTURE -WORLD
May 10, 1919
jb you were a ^irl,youn<? tal-
ented and beautiful and you
had lost faith in hfe,and then-
if opportunity ^Ig^zed in your
path a tremendous temptation,
you might yield -
yDut if in yielding you found
in your terrii)le mistake the one
great thing' in life^you would
have the plot of the
SMehro
^11 Siar Senes
Iroauciiorxj
^ee and appreciate Lrilliant Pmmy
\Vfehlen in Thomas Edgelow's .story
adapted by arrangement with Youngs
Magazine, and "produced in the splen
did manner that makes Metro
productions the hest o£ all*
J/ieleased by
Mav 10, 1919
THE MOVING PICTURE WORLD
791
"•Ss
■^^
^yiietro pre^enis
EMMY
WEHLEN
in
e Amaieur
^dveniruress
(^dapied by Hune^athus
and fUiher Heed ancl
directed lh ^ Ach by
rjienryOiho^
h. r ,
tP^
'n.
1^
METRO, 'TW aw 5 tK.
THE MOVING PICTURE WORLD
May 10, 1919
TENl^ <smf
Advertising Aids and Reviews 932
Ad Writers Must Know Productions 821
Advertising for Exhibitors 840
"After His Own Heart" (Metro) 940
Among Independent Producers 883
Asher to Be Mack Sennett's Personal Repre-
sentative 823
Bacon, Gerald, Is Signed for Big Hall Pro-
ductions 837
Baker, George D., to Spend Vacation in the
East 804
Baltimore Ball Draws Huge Crowds 830
"Beating the Odds" (Vitagraph) 841
Beecroft Back from European Trip 7S4
Big Game Pictures from Wild Africa 832
"Birth of a Race" (Renco) 038
"Boomerang, The" (Pioneer) 939
Boosting Taylor Holmes in "Taxi" 891
Buffalo Exchanges Oppose Cut in Express
Service 834
"Caleb Piper's Girl" (Pathe) 935
Canadians Discuss Theatre Regulations with
Officials 835
Censors Will Co-operate with National As-
sociation 796
Chicago News Letter 819
Cinema Camera Club Holds Successful Studio
Ball 805
Cincinnati Exchange Body Is Doing Excel-
lent Work 8.31
Cincinnati Picture Men Aid the Drive 8+4
Circuit Signs Constance Talmadge 796
Cleveland Men Hated to Lose Morris 843
Connecticut Doing Good Business 833
Corp, Nyhagen Returns 821
Dalton, Dorothy, Flies to Albany 796
"Daughter of Mine" (Goldwyn) 935
De Mile's Finest Achievement 815
Durfee, Minta, Preparing to Appear in Come-
dies 794
Eight More Film Firms Incorporated in New
York 795
Emerson-Loos Investigation Tour Shows
Need of Stories 810
Exhibitors Discuss Plans for Seattle Con-
vention 794
Famous Players-Lasky to Screen "Peg o'
My Heart" 805
Faralla, D. L., Is Appointed Controller for
Selznick 828
Film Board Warns Snowmen to Scan Their
Contracts 818
First National Circuit Secures Lehrman
Comedies 795
"For Better, for Worse" (Artcraft) 946
France Has Ideal Locale for After-the-War
Picture 836
Carson Picture Opens In New York 826
Garson's "Hushed Hour" Gets Detroit
Premiere '. 804
Goldberg Plans Bigger Majestic Theatre.... 795
Goldwyn Expands European Business 834
Goldwyn Policy Changes to Be Announced
Soon 793
American Film Co 7.30
Beatrice MIchelena 775
Christie Film Co 764-65
Famous Players-Lasky Corp. .. .Colored Insert,
7.30-43
Flrnl Nat 'I Ex. Circuit 779-8]
Fox Film Corp 770-77
Krohman Amusement Co SS5-8S
Goldwyn Pictures Corp 757-62
Marry Haver 785
Marry Sherman 768-69
Independent Sales Corp 784
.tans DiHlrlb. Corp 7.52
Jewel Productions. Inc 732-.33
Metro Pictures Corp 788-91
Minn Durfee 744
f)liver FllmH, Inc Colored Insert
I'liihe Exchange, Inc Colored Insert
KobertHon-f'ole Co Colored Insert
Ilolhapfel Productions Colored Insert
Select I'l<lures Corp 74.5
Selznick PIr. Corp 786
3 * L I'l<lures 766-67
Spoor-Thompson Lab 7.31
Tavlor Holmes 770
Topical Tips 882
Tower Film Corp 787
Triangle Dlstrlb. Corp 771-74
tTnlversal Film Mfg. Co 7.34-37
Vitagraph Co 753-.56
W. Arthur Northam 747
Warner Brothers 7.38
W. L. Sherry Service 778
World Film Corp 782-83
W W. Hodklnson Corp - . . .748-51
TO CONTENTS
"Greased Lightning'" (Paramount) 934
Griffith Coming to New York for Spring Show
Season 800
Hampton Announces Great Authors 805
Hart Studio Oversubscribes V Loan 822
Henley, Hobart, Starts on Company 824
"Help! Help! Police!" (Fox) 933
High Class Publicity Aids Precede "Fall of
Babylon" 814
Hicks Succeeds Cubberly at Famous Players 827
"Homebreaker, The" (Paramount) 932
Hold Joint Meeting on Trade Rules 822
"House Divided, A" (Independent Sales).... 936
How to Advertise the Picture .803
How Good Old Moe Got Over a Hill 790
Humphrey, Orral, Retires 829
Illinois Film Men Form Association 819
Indianapolis Houses Had Big Easter 847
Industry Will Be Its Own Censor 797
Industry Expanding in the Northwest 824
Index to Equipment Section 918
Jennings, Herb. Lets His Patrons Know.... 846
Julius, J. B., of Des Moines. Will Build 84.S
"Just Squaw" (Exhibitors-Mutual) 934
Kane, Robert T., Producer, Back from France
a Hero 823
Kansas Exhibitors to Hold Big Organizing
Convention .S3l1
Kaufman, Capt., Back After Filming His-
tory Overseas 798
Kirkpatrick, A. S., Returns to Production
Field 796
Latest Ford-Goldwvn's Cover Fish, Moun-
tains and Roads 832
Legal Battle Over Film Coaters' Right to
Quit » 829
Lincoln, Elmo, Attains Stardom by Sheer
Merit 812
List of Current Film Release Dates,
M2, 943, 844, 946
Live News from Everywhere 843
Marsh, Margaret, to Star in Her Own Two-
Reelers 795
"Miss Adventure" (Fox) 940
Mix, Tom, Pictures Draws 70% Town's
Population 835
Movie Ball in Providence Was Magnificent
Affair 830
Morris and Selznick Get Big Select Offices.. 823
Moss, B. S., to Build Big New York Picture
House 793
Motion Picture Photography 90.5
Music Cue Sheets 838
National Association Creates Real Estate
Department 80'^
New York Towns Argue Sunday Shows 820
News of Los Angeles and Vicinity 817
Northam to Show British Pictures at Loew's
Roof 837
On the Screen in Many Cities 82S
Pathe Contracts for Rubens-Goodman Plays. 7!U
Pearson Photoplays Lease Triangle's Yonkers
Studio 79 1
TO ADVERTISERS
niRKCTOKS AND PI/AYERS.
Griffith. D. W 850
Ray, Charles 8.51
Jones, Richard 8.52
Keenan Productions, Frank 8.53
Christie, AI 8.54
Fair. Elinor 855
Hampton, Jesse, D 856
Lytell. Bert 8.57
Duncan, 'William 8.50
Brunton. Robert, Studios 8.58
Young, Clara K 860
Artisto Productions 861
■V\'illis & Inglls 862
Salisbury, Monroe 871
Morrison, Pete 869
Slonian, Kdward 870
Von SIrohelm, Erich 871
Dn Brcv, Claire 877
Ellis, Robert 875
Allen, Alfred 875
Smith, R. Cecil 878
McDonald Francis 875
Moreno, Antonio 876
Fishback, Fred .876
St. riiiir, Mai 877
Franklin, S. A. & C. M 875
Aubrey, Jimmy 878
Hosson, Arthur 876
Powell, Paul 876
Lewis. Ralph & Vera 877
Sellers, OUlo L 877
Roscoe, Albert 882
Appling, Bert 881
Gereghty, Frank L 881
Personal and Otherwise 809
Players Open Victory Loan Campaign 817
"Place in the Sun" (Triangle) 93.0
President Price Meets Trade Paper Editors. . 809
Projection Department 895
Producers' and Distributors' News 923
Psychology of Film Salesmenship 801
Quebec Exhibitor Fined .$40 for Opening
Sunday 829
Rambles 'Round Pilmtown 806
Receiver Chosen for General Film 793
"Red Lantern" Stars Nazimova 920
"Red Lantern, The" (Metro-Nazimova) . . . . 933
Reviews and Advertising Aids 932
"Road Called Straight" ( Goldwyn -Betzwood) 932
Robertson-Cole Creates New Brand 810
Robertson-Cole to Release Big Pictures Dur-
ing Summer 818
Rothacker Was His "Wreckership" 811
Rubbernecking in Filmland 813
San Francisco Houses Change Hands 845
Scherwin Secures Big Garson Film for
South 805
Science Film Corporation to Produce Educa-
tionals 835
Selznick Pictures Takes Part of Biograph
Studio 793
Sennett's Water Nymphs on Tour 827
Select Pictures Sues Australasian Company 829
Segal, Charles, Buys Another Theatre 849
"Something to Do" (Paramount) 937
Sherry Organizes New Sales Force 82G
Showman Should Keep Looking Ahead 8.35
Skeletons Rattled at Open Meeting 796
Six More Theatres for Philadelphia 795
.feo.OOO Picture House for Buffalo 825
Smith. A. Victor, Returns to Vtiagraph from
Overseas 816
"Stronger Vow, The" (Goldwyn) 938
Stages Climax of Goldwyn Special &36
Stern. 'Walter, Signs Important Contract.... 823
Sullivan Is Appointed Kinogram's General
Manager 794
Three Goldwyn Players Aid Naval Loan Cam-
paign .831
To Break Ground to New Studio Soon 831
Trov Will Have Another Photoplay Theatre
Soon 828
Two Gaumont Employes Back from War
Service 812
"Unpainted 'Woman" (Universal) 93.9
"Unwritten Code. The" (World) , 9.37
Vitagraph 's Plan Book Ready for New Serial. 800
'U'ant W'ays of Securing and Protecting Pat-
ents Changed 810
■W'ar Board Withdraws All Enemy Trading
Lists 8.36
Warwick, Robert, Is Signed by Famous
Players-Lasky 802
W'eeks, C. A., of Zane Grey, Inc., Back from
Coast R34
■Whalen's "Great Sardine" Sells Big Bonds at
Poll .837
W'omen Back "Our Teddy" Campaign 816
Good, Prank .881
Granville, Fred L. R 882
Russell, Harrv ,880
Howard, David ,881
Ternale, Corrine .881
Herbert, Henry J .<!S1
Armstrong, R. D .'(■82
"U'ilson, Lois .881
Underhill, J. G 8.82
Aitken, Spottlswoode .882
Croft, Fred .881
Hilliard, Harry 880
'Warde, E. C .869
Tourneur. Maurice .863
Ducey, Lillian 864
Schertzinger, Victor L .865
Allison, May .870
Lynch, John .874
Storm, Jerry .874
Edwards, 'Walter 873
Badger, Clarence .878
Beaudine. William 872
Smith, Cliff 878
Wilky, L. Guy 872
Clawson, Dal 879
Fisher, Margarita 879
Dunaew. Nicholas 880
Cavender, Glen 880
Saunders, Jackie .866
Lincoln, E. K ■? .867
Stewart, Anita 868
Leslie. Lillie 873
Millarde, Harry 872
Cooper, Jack 872
Jaccard, Jacques 880
May 10, 1919
THE MOVING PICTURE WORLD
793
RECEIVER CHOSEN FOR GENERAL FILM
Asa B. Kellogg Appointed to Steer Concern Out
of Its Present Embarrassment Due to the War
ASA B. KELLOGG was appointed
receiver of the General Film Com-
pany on April 29 following the
institution of bankruptcy proceedings
against the company in the United
States District Court, and a meeting
of the stockholders was immediately
called to decide on whether the business
shall be liquidated or reorganized.
The petition in bankruptcy was filed
by Max Sheinart with the claims of
the following creditors : the Interstate
Film Company, $4,000; Frank M. Wil-
liams, $600, and Herbert H. Yudkin, $500.
The petitioners alleged that the com-
pany is insolvent and that it had com-
mitted an act of bankruptcy in making
preferential payments to certain cred-
itors.
Company's Possibilities Great.
Judge Augustus N. Hand appointed
Mr. Kellogg receiver of the business, as
he was familiar with the film com-
pany's affairs, having been recently ap-
pointed receiver of the General Film
Contracting Company, which is allied
with the parent corporation, which was
one of the pioneer concerns in the film
industry and played a prominent part
in its development.
Suspension Will Result in Loss.
The application made by the Inter-
state Film Company for the appoint-
ment of a receiver sets forth "that the
good will of the business of the alleged
bankrupt in said film e.xchanges is very
valuable as a running business and that
if the hiring and rental of films and
moving picture productions be sus-
pended great and irreparable loss and
damage will result to the alleged bank-
rupt estate by reason of loss of cus-
tomers and good will of great value.
The General Film Company operated
twenty-six exchanges throughout the
country and also had an extensive for-
eign trade which was crippled as a
result of the war, which is said to have
contributed materially to the present
embarrassment of the company.
Preferred Holders Favor Liquidation.
It is understood that a substantial
number of the common stock holders
are anxious to reorganize the business
and continue it, but some of the holders
of preferred stock are reported to be
averse to any such plans and desire
to have the business liquidated. Con-
sequently unless their holdings are pur-
chased under a reorganization plan or
they are induced to change their pres-
ent attitude it is considered likely that
the business will be liquidated.
A preliminary meeting of a number
of the stockholders was held at the
offices of the company at 25 West Forty-
fourth street on Tuesday evening, April
29, to consider the situation.
Action Seems to Indicate Passing.
It seems to be generally believed that
this latest action in the affairs of Gen-
eral Film would indicate an eventual,
and final, passing of the organization
from any participation in picture ac-
tivities.
Some weeks ago the attaches of the
various branch offices, with exception
of the managers, were dispensed with.
All salaries due to branch managers
and employees were paid in full to
Saturday, April 26. Those who re-
mained for the current weeks are await-
ing the decision of the receiver as to
their future connection with the firm.
Selznick Pictures Takes
Part of Biograph Studio
SELZNICK PICTURES has taken over
part of the Biograph Studio, the
Bronx, New York, which is gen-
erally considered the finest and most
completely equipped studio in the East
and ranking among the foremost of
the country.
Production Manager Myron Selznick
is buried knee deep in plans and prepa-
rations for coming productions and
Harry Rapf, general studio manager for
Selznick, is working full speed so that
all will be in readiness by May 15, at
which time things are expected to get
fully under way at the studio.
Selznick Pictures Corporation has al-
ready arranged to have three of its
companies work at the studio. Olive
Thomas, Elaine Hammerstein and
Eugene O'Brien are all in readiness to
start work on new productions at the
earliest possible moment. Manuscripts
are being considered for production and
Selznick Pictures will make some im-
portant announcements in the near
future.
In the meantime the organization is
concerned with moving its belongings
and effects to the studio.
Another Step in C. K. Y. Litigation.
Justice Donnelly, of the New York
Supreme Court, has rendered a deci-
sion in favor of the C. K. Y. Film Cor-
"How to Advertise the Picture"
EXHIBITORS don't need
preaching. They want — and
appreciate — h e 1 p and en-
couragement."
* + *
"The exhibitor who thinks he
does not need to advertise may
be an exhibitor, but as a show-
man he is a moss-gatherer."
* * *
"Advertising used to be re-
garded as a speculation. Today
it is recognized as an investment."
* * *
"A conclusion of greatest folly
is that only special attractions are
worthy of an exhibitor's best pub-
licity efforts."
* * *
"Publicity is valuable only when
it reaches those who can reach
you."
* * *
"Keep in touch with the right
man on your local papers."
* * *
The foregoing are excerpts from
the article, "How to Advertise the
Picture," which appears on an-
other page of this issue. Opinions
on the subject were written by
the editors of the four leading
motion picture trade journals for
Fox's Exhibitors' Bulletm. The
article is well worth careful
perusal and reflection.
jK>ftcCt-ion in its litigation to prevent
'Clara Kimball Young from violating her
contract to produce motion pictures for
that company for distribution through
Select Pictures Corporation.
This decision establishes the jurisdic-
tion of the New York Supreme Court
over Clara Kimball Young, who has
been in California since last summer,
and clears the way for the decision of
the application for an injunction re-
straining Clara Kimball Young from
violating her ' contract.
Suggest Censor Jobs for Soldiers.
The suggestion has been made at Win-
nipeg that returned soldiers be ap-
pointed to the Manitoba Board of
Censors because of the apparent fact
that seasoned warriors generally are
the possessors of broad minds, fair
judgment and practical intellect.
Goldwyn Policy Changes
To Be Announced Soon
SAMUEL (iOLDWYN, president of
the Goldwyn Pictures Corporation,
now on his way to New York after
two months spent at the Goldwyn
studios at Culver City, Cal., will give out
an important announcement on his
arrival.
Preliminary information suggests that
the Goldwyn plans for next season will
be revolutionary not only as far as
Goldwyn is concerned, "but also from
the standpoint of the entire art of the
motion picture and the business struc-
ture on which it has been reared.
Details of the new plans, which ap-
pear to comprehend wide and sweep-
ing changes in the whole conduct of
picture making, are known at the Gold-
wyn offices in New York, but final dis-
closure of them awaits Mr. Goldwyn's
arrival. He is expected in New York
on Monday, May 5.
It is known, however, that as a part
of the changed Goldwyn policy, Mr.
Goldwyn will shortly undertake a trip
to Europe, where he will remain for
an extended stay.
B. S. Moss to Build Big
New York Picture House
STILL another theatre will be added
to the B. S. Moss string of photo-
play-vaudeville houses in Greater
New York. Representing the most im-
portant theatrical deal thus far effected
in the Bronx, Mr. Moss completed ne-
gotiations recently with Henry Acker,
for the purchase of the property at the
northwest corner of Prospect avenue
and 161st street for the erecti'on of a
big theatre structure calling for a seat-
ing capacity of 3,500. It will be the ninth
theatre owned and operated by B. S.
Moss. Plans also include an adjoining
amphitheatre with a capacity of 3,000. An
outdoor pipe organ will be one of the
innovations.
The new house, which will be named
later, will distinguish itself in that it
will be the largest and most imposing
theatre in he Bronx. Ground will be
broken on May 1, and it is expected
to have the house completed for oc-
cupancy on January 1, 1920.
The policy will be a combination of
vaudeville and pictures, supplemented
with a symphony orchestra of forty
pieces, a large pipe organ, and operatic
soloists.
The cost of the land and building will
be aproximately $1,000,000.
794
THE MOVING PICTURE WORLD
May 10, 1919
BEECROFT BACK FROM EUROPEAN TRIP
Finds Conditions Considerablj^ Changed by
War — x\merican Interests Are Endangered.
BACK from his eleven weeks spent
abroad, Chester Beecroft was
found by a representative of Mov-
ing Picture World to be a source of
much interesting data concerning film
conditions in England and on the Con-
tinent. Mr. Beecroft is American repre-
sentative of the Scandinavian Film
.\gency and has been abroad several
times since the great war flamed up
and changed matters for the entire
world.
How he was more than once tor-
pedoed while crossing the Hun's "for-
bidden zone" was told in these pages
at the time. But his last trip developed
none of those harrowing details.
"Famous Players-Lasky and Gaumont
have done- more to develop the Euro-
pean market for American film men
than any other interest," said Mr. Bee-
croft. "They converted the European
trade to the 'star system,' made obso-
lete the old method of selling film on
sample prints and practically revolu-
tionized sales methods everywhere
abroad save in England. The English
are too tradition-bound to be readily
converted — but their time 'to change
methods will eventually materialize."
Englishmen Lose Financial Chances.
Mr. Beecroft explained that the busi-
ness of exhibiting and distributing films
was so differently constituted here and
abroad that American film men must
eventually adapt themselves to the
different methods. "England insists on
showing only two films a week," Mr.
Beecraft said, "and English showmen
are losing fortunes because they refuse
to turn to daily changed programs.
Until they do realize that their 'of?
days' are created by their own folly the
market for American films in Great
Britain will be dull. Right now the
cinema managers are booking their
films for June and July, 1920. There
is slight chance for new subjects to
penetrate the English system.
"I visited England, Denmark, Sweden,
Norway, Finland and France in the ten
weeks I was away, and found conditions
on the Continent greatly changed dur-
ing the years of the war. Through
Gaumont the 'star system' has been
introduced as a factor in Continental
cinema commerce. They want stars."
War Plays Taboo Abroad.
War plays are shunned by every
nationality abroad, according to Mr.
Beecroft. Militarism has been their
daily life so long that they will have
none of it even in fiction or pictures.
England still sticks to melodramas of
the Drury Lane variety, and the villain
still pursues the fair heroine in a chase
tjiat brings unending delight to the
Britisher. But Continentals want Amer-
ican films, like the American method,
and European producers are taking over
Arnerican stars and directors to do
things in an American way.
"But what of the market for these
foreign films with American methods?"
was the question here addressed to
Mr. Beecroft.
"Foreigners are bound to seek a mar-
ket for them here," he said. "There is
not enough f)Utlet over there for these
productions and Americans must look
ahead to the time when foreign made
films will be on the market here. There
are not enough picture theatres abroad.
In France there are hundreds of com-
munities from 5,000 population upward
that have no cinema hall. And the post-
war regulations are so arranged that
outsiders may not come in and build
■ them. So the English, French, Danish
and Italian producers, who are now
getting busy, must come here for a
sufificient market."
Film Shipment Makes Record.
Mr. Beecroft declares that the film
transactions he completed on his trip
represented the largest deal that has
been made since the armistice, and
equals any of record even before the
war. The Scandinavian Film Agency
took the continental rights to all of
the Robertson-Cole productions, ex-
tending their territory to include Egypt.
The deal includes all productions for
1919-20. Mr. Beecroft also took with
him a series of Billy West comedies,
the J. Stuart Blackwell specials and
his firm will absorb such other feat-
ures as he may select on this side.
D. J. Sullivan Is Appointed
Kinograms' General Manager
DENIS J. SULLIVAN, former gen-
eral manager of the Mutual Film
Corporation and for the last year
manager of distribution for the Govern-
ment's Division of Films, has been
named general manager of Kinograms,
the news reel.
Mr. Sullivan will give special atten-
tion to sales and distribution work in
connection with Kinograms and its
allied interests. Kinograms, established
but a matter of weeks, has been rapidly
growing in favor and volume of busi-
ness, necessitating some marked increase
in the stafT of the organization.
Mr. Sullivan is to be credited with
the wide-spread distribution of the war
pictures issued by the Government and
the equitable plan by which they were
made available to the exhibitors.
Prior tQ his film connections Mr.
Sullivan was an active figure in the
American Tobacco Company and was
a member of the sales board of that
corporation with New York head-
quarters.
Exhibitors Discuss Plans
for Seattle Convention
A SPECIAL meeting of exhibitors of
the Northwest territory and of ex-
change managers was called by
the Northwest Film Board of Trade on
Friday, April 25, to discuss definite plans
for the big convention of motion pic-
ture men of the territory to be held in
Seattle, July 16-19. The meeting was
called at 10 o'clock at the Washington
Hotel, and the fact that a big crowd
was present at this early hour, when
there were no eats to tempt them, shows
that they meant business. Many out-of-
town exhibitors were present, including
several from outside the state.
The purpose of the convention, it was
explained, would be, first, to get as many
exhibitors of the territory together as
possible in order to perfect the organi-
zation of the associate membership of
the Northwest Film Board of Trade,
and secondly, to entertain these visiting
exhibitors. Great enthusiasm for the
event was voiced, and a director-general
was thereupon appointed. This import-
ant personage is to be W. J. Drummond,
for the last year manager of the Kleine
office in Seattle. Mr. Drummond has
already begun appointing his commit-
tees, and the convention, which has
been spoken of heretofore only as a
possibility, is now a certainty.
Pearson Photoplays Lease
Triangle's Yonkers Studio
THE Virginia Pearson Photoplays
Company has leased from the Tri-
angle Film Corporation for a num-
ber of years the studio located on the
Clara Morris estate in Yonkers, which
is at present unoccupied. This studio
will be used for the production of
photoplays in which Aliss Pearson will
be starred.
Chance played a large part in the
securing of this studio as it was while
Paul Meyer, treasurer of the corpora-
tion, was en route to a golf club near
Yonkers that he was attracted by the
scenery surrounding the studio. On
learning that it was available, he im-
mediately got into communication with
his brother, Louis Meyer, president of
the organization, and negotiations were
rapidly completed.
Pathe Contracts for
Rubens-Goodman Plays
PATHE EXCHANGE announces a
contract made with Alma Rubens,
former Triangle star, and Daniel
Carson Goodman, the American novelist,
for the production of eight pictures dur-
ing the coming year. The productions
will be made in the East and most of
the stories will be from the pen of Dr.
Goodman.
Dr. Goodman has the stories for the
series partially selected. All of his
stories are rich in emotional stimulus
and powerful in sympathetic appeal.
All are treated with realism and a pro-
found knowledge of human nature.
Minta Durfee Preparing
to Appear in Comedies
MINTA DURFEE (Mrs. Roscoe Ar-
buckle), who recently announced
her intention to return to the
film world, is very busy these days.
.Aside from choosing an ultimate career
on the screen under the banner of one
of the largest producers, she is wading
through scenarios and books that con-
tain the material in which she is most
interested.
Since comedy work has always proved
her greatest forte in the past. Miss
Durfee proposes to continue in that
branch of screen activity.
A national publicity campaign is being
prepared, which will be put into effect
within the next few weeks exploiting
Miss Durfee's ability and reintroducing
her.
May 10, 1919
THE MOVING PICTURE WORLD
SIX MORE THEATRES FOR PHILADELPHIA
Quaker City to Have Two New $1,000,000 Houses—.
$3,500,000 in All To Be Spent in Construction
SIX large motion picture theatres are
soon to be erected in Philadelphia
at a total expenditure of more than
$3,500,000. The smallest of these will
seat 2,000 persons and the cost of each
will range from $225,000 to $1,000,000.
The Stanley Company will erect a
$1,000,000 motion picture theatre at the
southwest corner of Nineteenth and
Market streets, with a seating capacity
of 4,000 persons.
Others to be built will be located at
Fifty-second and Chestnut streets; Mar-
ket street between Seventh and Eighth
street; one in Logan, and another at
Broad street and Allegheny avenue.
This will have a seating capacity of
5,000 persons and will cost more than
$1,000,000.
Cohen to Build Heavily.
Joseph E. Cohen, owner of the Al-
leghany Theatre, at Frankford and
Allegheny avenues, and his four busi-
ness associates, who will erect this
theatre on the site of the old Conven-
tion Hall, will also construct a six-story
apartment house with accommodations
for 5,000 persons, a dance hall with
a capacity of three thousand and a row
of eighteen stores on the plot. Mr.
Cohen announces that the construction
will start immediately. He expects the
theatre to be completed by next Feb-
ruary.
The new Stanley iheatre, to be erected
at Nineteenth and Market streets, will
be the last word in theatre construc-
tion. Jules Mastbaum, head of the
Stanley Company, said he would spare
no expense to make it the most beauti-
ful in the country. It will stand on
a lot 176 by 200 feet on Market street,
the plot alone costing $600,000. One of
the new features will be private ele-
vators leading up to the boxes. The
plans are now being completed and
construction soon will begin.
ARMATO.
First National Circuit
Secures Lehrman Comedies
A CONTRACT has just been consum-
mated by Harry A. Sherman in
conjunction with the First Na-
tional Exhibitors Circuit, under the
terms of which is made an arrange-
ment with that distributing organiza-
tion for the Lehrman Comedies. The
deal involved a sum said to exceed
$1,000,000.
This sum of money is said to be the
largest ever paid for two-reel comedies,
with the exception of one or two com-
edy star contracts, and is undoubtedly
the highest financial return ever re-
corded for comedies of the shorter
length, minus a star. This transaction
is made all the more extraordinary by
the record breaking time in which it
was concluded, not more than an hour
having been required to consummate.
Comedies Every Six Weeks.
The comedies to be produced under
this contract are to be released every
six weeks and are to be known as the
Lehrman Comedies. They are to be
created at the new Lehrman studios at
Culver City, and it is said that no ex-
pense will be spared to make each of
the comedies a genuine feature attrac-
tion.
Mr. Lehrman has long been dis-
tinguished as one of the foremost com-
edy producers of the screen, and has
been releasing his productions through
William Fox for several years. The
new arrangement marks the first time in
his screen career that he is to have com-
plete personal supervision of his screen
activities, all of which will be conduct-
ed entirely under his own auspices. Mr.
Sherman is authority for the statement
that Mr. Lehrman is determined to make
every expenditure of time, energy and
money necessary to establish new com-
edy standards and that the trade will
be presently surprised with the future
Lehrman productions.
Joseph Goldberg Plans
Bigger Majestic Theatre
JOSEPH GOLDBERG, proprietor of
the Majestic and Lillian theatres
in Clarksville, Tenn., says he
owes his success to keeping pace with
picture development. It was eight years
ago that Mr. Goldberg withdrew his ac-
tive interests from the furniture busi-
ness in Clarksville to become an ex-
hibitor. He thought he saw a bigger
future in pictures. Now he is the recog-
nized "picture king" of that part of
Tennessee.
Mr. Goldberg had never felt that his
patrons wanted a steady diet of the
market's biggest features until last
winter, when he obtained from the Big
Feature Right Corporation, of Louis-
ville, which handles the First National
attractions, twenty-five features which
he played consecutively.
Mr. Goldberg is going to remodel his
Majestic Theatre so that it will hold
more people. He intends spending sev-
eral thousand dollars on it, so that it
will be the equal of the best theatre in
any town of the size of Clarksville, in
the country.
"I always tried to keep up to the
times in pictures," says Mr. Goldberg,
" but never until now did I realize that
the exhibitor who desires to get the
most out of his house must have the
best pictures. From now on no day in
the week with me, not even Saturday,
will have for its booking a picture in-
ferior to another I might get instead."
795
hut and H. B. Davis; Walter Hast, at
$50,000, with Alex Rose, Morris Rose
and Walter Hast; Washington Motion
Pictures, Inc., at $25,000, with Harry
Marcus, Hyman Shapiro and David
Goldstein; Photo Serials, Inc., at $5,000,
with Joseph Weinstock, Emanuel Man-
heimer and Joseph Umans; Sunapee Film
Corporation, at $100,000, with Robert
Russell, Elliott H. King and Herman J.
Witte, and Superior Amusements, in-
corporating with Myron Sulzburger,
Claire Goldberg and Edna Egan.
GRANT.
Eight More Film Firms
Incorporate in New York
Albany, April 28.
IN addition to the many motion pic-
ture concerns and distributing agen-
cies which have lately sprung into
existence in New York, eight more have
been added during the past few days,
incorporating with Secretary of State
Hugo.
These latter include Broda and Meyer
at $10,000, with Maryan F. Broda and
Louis and Maurice Meyer, of New York
City; Burson Films, at $10,000, with
Anne Silverman, Ethan Katz and Bern-
ard Witt; Lux Products Corporation,
dealing in screens and supplies, at $350,-
000, with N. H. Meyers, Benjamin Green-
Margaret Marsh to Star
in Her Own Two Reelers
MARGARET MARSH has formed a
company of her own for the pro-
duction of two-reel subjects, and
it is announced that production will be
begun at an early date, several stories
already having been selected. Her most
recent screen work was as co-star with
Herbert Rawlinson in "The Carter
Case," a Craig Kennedy Serial prepared
for the screen by Arthur B. Reeve and
John W. Grey.
Miss Marsh severed her connection
with Oliver Films, Inc., upon completion
of this serial, and while she has given
out no details of her plan, she believes
that there is a wide market at the pres-
ent time for two-reelers, and has al-
ready made arrangements for a studio.
Previous to her success in "The Carter
Case," Miss Marsh was featured in the
Houdini serial. She also recently cre-
ated the role of Elizabeth Bradshaw,
around whom the plot centers in "The
Eternal Magdalene," the Goljwyn pro-
duction of Robert H. McLaugliin's cele-
brated play.
Miss Marsh has had a versatile career,
having appeared when a mere child in
the stage production. "The Mascot."
Later, she was a member of the Oliver
Morosco stock company in Los Angeles,
and then joined the Biograph Com-
pany, working under D. W. Griffith's
direction.
Soldier Shoots Villain on Screen.
During the presentation of a picture
in the Crystal Theatre, Vancouver, B.
C, James Conners, a returned soldier,
took a shot at the figure of the villain
on the screen of the theatre, the bullet
penetrating the silver sheet and imbed-
ding itself in the real wall of the thea-
tre.
The show was stopped and the police
were summoned, after which the arrest
of the war veteran was effected on the
charge of carrying a concealed weapon.
He was found to have a revolver and
several .38 calibre cartridges, one of
which was discharged.
A few people left the theatre hastily
hut there was no panic.
Evelyn Greeley Recovers from Influenza.
Evelyn Greeley, recently promoted to
stardom in her own right by World
Pictures, after having been co-starred
with Carlyle Blackwell, Montagu Love
and other well-known picture stars, has
recovered from an attack of influenza
that interfered with the production of
"Relations." Miss Greeley has started
work at the studio at Fort Lee on a new
picture that bears the title of "Phil
for Short." The story was written by
Clara Beranger and Forrest Halsey and
will be directed by O'scar Apfel.
796
THE MOVING PICTURE WORLD
May 10, 1919
CIRCUIT SIGNS CONSTANCE TALMADGE
First National Gets Star
Option on More — Emerson
THE- First National Exhibitors' Cir-
cuit has placed its corporate seal
beneath the signature of Con-
stance Talmadge on a contract for the
distribution of six big attractions to be
produced by her within a year. The
agreement contains an option in favor
of First National for an additional six
productions.
The series in which Miss Talmadge is
to be starred is to be written and di-
rected by .John Emerson and Anita
Loos. This combination of talent is
characterized by First National officials
as "an efTort to further increase stand-
ards of screen entertainment by ob-
taining, in the writing and direction of
special attractions, ability equal to that
of the star."
Williams Pleased With Contract.
"The combination of Miss Talmadge
John Emerson and Anita Loos is one
of the forces that make for bigger and
more successful productions," declared
James D. Williams. "First National's
chief purpose is to encourage better
work by stars and producers. Our ex-
hibitor members know thoroughly the
value of greater quality and they are
for Six Productions;
-Loos to Write and Direct
ready to go more than half way to ob-
tain it. It is the salvation of their
business as theatre operators."
Miss Talmadge's productions under
her contract with First National will
be made in Eastern studios. Work on
the first of the six will be started im-
mediately. It is said that this will be
an adaptation of a famous stage play.
It is expected to be completed and ready
for release early in August.
"As soon as it was rumored about that
Constance Talmadge might not continue
with Select Pictures" said Joseph M.
Schenck, who will be Constance Tal-
madge's producer, "she received ofifers
from practically all the large motion
picture producers and destributors, and
the great increase in her box-office value
in the last year is well-demonstrated
by the fact that the lowest estimate
placed on her services was exactly
double the salary she has heretofore
been receiving. But no possible con-
tract would have pleased me more than
the arrangement with the First Nation-
al, as it has ever been my cherished am-
bition to have the two sisters' releases
under the same banner."
SKELETONS RATTLED AT OPEN MEETING
Public Session of F. I. L. M. Club Brings Number
of Suggestions for Reform from the Exhibitors
THE gentle pastime of rattling the
family skeleton was done to per-
fection on Wednesday evening,
April 30, in the Nimrod Room of the
Hotel Astor, when exhibitors of New
York met with the exchangemen in an
open meeting of the F. I. L. M. Club,
which, through the Hoy Reporting
Agency, adjusts all differences between
the distributing organizations and the
exhibitors.
The family skeleton in this case turned
out to be a plurality and not a singu-
larity of person. Exhibitors stated their
grievances frankly and earnestly, while
the exchangemen were nothing loath in
bringing forth that gentle reminder of
yesterday's misdeeds, Specific Instance.
Although the exchangemen put up a
good fight, they could not withstand the
assaults of the showmen, who came
primed with a number of excellent sug-
gestions for the reform of present meth-
ods of the F. I. L. M. Club.
Excellent Concrete Suggestions.
The open meeting of the F. I. L. M.
Club was called at the suggestion of
Sydney S. Cohen, president of the New
York State Exhibitors' League. The
session was presided over by I. E. Chad-
wick, secretary of the F. I. L. M. Club,
who acted as chairman of the proceed-
ings in the absence from tovvu of the
president and vice president of the club.
Mr. Chadwick opened the meeting by
outlining the work of the Club since
its formation in 1916 to combat evils ex-
isting in the business intercourse be-
tween showmen and exchanges, stating
that the functions of the club had ex-
panded until it now took in every phase
of activity relating to the nnitual benefit
of distributor and exhibitor.
When the meeting was thrown open
for general discussion, Sydney S. Cohen
took the floor and presented a series of
concrete suggestions for the reform of
the F. I. L. M. Club. They were: ex-
hibitor representation on the grievance
committee of the club which settles dis-
putes between exchange managers and-
exhibitors; a standard contract to be
used by all exchanges; the acceptance
or rejection of contracts by the ex-
change within a period of seven days
after the contract is signed; elimination
of the deposit system, or at least the
payment of 6 per cent, interest on de-
posits made by exhibitors; prompt ren-
dition of bills by the producers, who send
out bills late and then hold up play
dates because they are not paid.
Goldwyn Policy Applauded.
Discussion was full and constructive
on each suggestion. Sam Eckman, chair-
man of the grievance committee of the
club, became the center of the maelstrom
when he voiced the personal opinion
that exhibitors should have no repre-
sentation on the committee. Mr. Eck-
man could not stand the attack of
Messrs. Cohen, Manheimer, Q'Reillj-,
and Bracher. He had the pleasure, how-
ever, of hearing the Goldwyn policy of
paying 6 per cent, interest on exhibitor
deposits warmly applauded.
S. I. Rerman, secretary of the State
Exhibitors' League, registered a protest
against the payment of the 5 per cent,
film tax by exhibitors, while William
Brandt, president of the Brooklyn
League, took out the axe on "Fit to
Win," the Public Health film.
A heated discussion of exhibitor com-
binations to beat down prices on film
rentals took place. When exchange
men cited examples of showmen com-
bination, the exhibitors retaliated with
concrete illustrations of collective sell-
ing on the part of exchange managers.
Mr. Chadwick announced that all the
suggestions presented by the exhibitors
would be given careful consideration at
the meeting of the F. I. L. M. Club next
week, after which meeting the results
would be communicated to the various
exhibitor bodies.
A more detailed account of the meet-
ing, not possible in this issue because
the World is even now going to press,
will be printed in our issue of May 17.
It will be of interest to all exchanges
and exhibitors. REILLY.
Censors Will Co-operate
with National Association
REPRESENTATIVES of the National
Association of the Motion Picture
Industry and the National Board of
Review met at the Hotel Knickerbocker
on Wednesday afternoon, April 30, for
the purpose of bringing closer co-opera-
tion between the producers and the Na-
tional censorship body.
A joint conference committee was ap-
pointed to discuss the particulars further
and to carry out the wishes of both
bodies. President \yilliam A. Brady ap-
pointed for the National Association Ar-
thur Friend, J. Stuart Blackton, Paul
Cromlin, E. A. Powers, and Gabriel Hess.
The representatives of the Board of Re-
view are Edward F. Sanderson, director
of the People's Institute; E. D. Martin,
director of Cooper Union Forum; Wil-
liam B. Tower, of the National Survey
of the Methodist Church; O. G. Cocks,
secretary of the National Committee for
Better Film, and W. D. McGuire, sec-
retary of the National Board of Review.
The first meeting of the joint com-
mittee will be held early next week.
A. S. Kirkpatrick Returns
to the Production Field
As. KIRKPATRICK, for the last
year assistant general manager
* and director of sales of the Mu-
tual Film Corporation and Exhibitors
Mutual Distributing Corporation, has
resigned, effective May 3, to return to
the producing field.
Mr. Kirkpatrick refuses to reveal de-
tails of his plans further than to an-
nounce that he leaves New York on May
7 for Los Angeles.
In his new connection, Mr. Kirk-
patrick re-enters production after five
years in distribution. His first expe-
rience in the motion picture industry
was in producing and it was his original
intention to be a producer.
Banquet for Sunday Boosters.
The banquet to be given by the New
York State exhibitors to Messrs. Ber-
man, O'Reilly and Cohen as an acknowl-
edgement of their untiring efforts in be-
half of the Sunday opening bill, is set for
Tuesday, May 27, at the Hotel Com-
modore, New Y"ork City. The F. I. L.
M. Club has appointed a representative
to meet with the exhibitors to arrange
for a full attendance of its members.
Working for Local Sunday Ordinances.
Hudson, N. Y., through its Board of
.-Mdermen, is working for an ordinance
for the showing of Sunday pictures. The
signature of the Mayor is expected to
confirm it. The Motion Picture Exhib-
itors' State League is preparing a cam-
paign for Sunday. opening, starting with
Poughkeepsie, Elmira, Ithica, Utica,
Schenectady, Cohoes, Watertown and
Albany.
May 10, 1919
THE MOVING PICTURE WORLD
797
INDUSTRY WILL BE ITS OWN CENSOR
At Joint Meeting in New York Both Producers and
Distributors of National Association Unanimously
Provide for Supervision of Pictures and Theatres
BELIEVING that motion pictures of
questionable moral theme pub-
licly exhibited threaten the very
existence of the motion picture industry,
more than ninety-five per cent, of the
recognized producers of screen stories
met on Friday night, April 25, in the
Claridge Hotel and took decisive action,
which, it is believed, will efTectively
cleanse the screen of sensational, salaci-
ous films. Announcement of the steps
to be taken was made by William A.
Brady, president of the National Asso-
ciation of the Motion Picture Industry.
Against Harmful Shows.
The plan of vigorous, aggressive ac-
tion against the disreputable motion pic-
ture, and particularly against the pro-
ducers of pictures who would seek to
profit financially by exploiting sensa-
tional scenes and stories on the screen,
is taken as the result of unanimous
action by the producer and distributor
members of the National Association
who have pledged their own product to
the same scrutiny as that of the pro-
ducers not members of the association.
The plan in effect as outlined in the
resolutions is to serve notice immedi-
ately upon every exhibitor of motion
pictures in the United States — of whom
there are about seventeen thousand —
that none of the distributing agencies
of the producing companies would serve
any theatre or exhibitor with motion
pictures if he should run for public ex-
hibition any film that has been dis-
approved by the National Association.
Bad Use of Worthy Pictures.
Mr. Brady said: "The action taken
by the producers and distributors of the
National Association of the Motion Pic-
ture Industry, representative of more
than ninety-five per cent, of the recog-
nized makers of screen product, is
directly impelled by the fact that
throughout the United States there are
being released at present for public ex-
hibition certain films and health propa-
ganda motion pictures which were
made for the exclusive exhibition to
soldier audiences in cantonments and
billets, both here and abroad. These
films treat of the social evil, and,
properly distributed among the men of
the army and navy, aided materially the
medical corps of the army and navy in
their work.
"It has come to our attention, how-
ever, that these pictures are exclusively
for army distribution, and others pat-
terned along the same lines in some
manner have become released for public
e-xhibition before mixed audiences of
men, women and children. Unjustly,
the entire motion picture industry is
being made to suffer by the righteous
indignation of the public against these
exhibitions. That the public has not
been fully acquainted with the facts
which led to the dissemination of such
pictorial information only complicates
and makes more dangerous the menace
to the recognized producers in the in-
dustry.
Industry's Fine War Record.
"I defy any other industry to point to
its record of war co-operation with the
United States Government with any
greater pride or with any cleaner story
than can be told by the motion picture
industry. The activities of the films in
behalf of maintaining the morale of the
soldiers abroad and the civilian popula-
tion at home are too well known to
the general public to bear repetition.
So vibrant is the medium of the ani-
mated picture, however, that unless it
is guided by the hands of those fit and
qualified to direct it, it may turn its
the exhibition of the pictures to which I
allude are doing.
Protests Against Legal Censorship.
"The motion picture industry denies
emphatically the right of legislators, of
local commissions, of self-constituted
reviewers to censor the motion picture
beyond the regulations embodied in the
law of every state of the Union pro-
hibiting the dissemination of unclean
and indecent literature and pictures.
Self-willed, sincere, but narrow-minded
persons are seeking to fasten upon a
medium of expression as great as the
spoken word or the press a diabolical
censorship which is un-American. Of
late the force of arguments of these in-
dividuals has been strengthened by the
reference to the social evil pictures re-
ferred to.
"In so far as discouraging the ex-
hibition of these pictures is concerned
every self-respecting motion picture
producer in the United States agrees
with these proponents of legalized
censorship. But we do not agree — in
fact, we will not tolerate — the methods
of legalized control because we feel we
have in our hands far greater responsi-
bility and far greater ability to combat
the evils that are against us than have
any other agencies."
Pass Resolutions Unanimously.
The resolutions follow:
"First : That all members of the Na-
tional Association of the Motion Picture
Industry shall submit to it every pic-
ture produced and distributed by them
upon its request at any time prior to or
after the public exhibition thereof, and
shall accept any and all rulings made
by said National Association in respect
thereto.
"Second : That all producers and dis-
sharp weapons upon itself as in effectt^'ibutors shall attach at the beginning
Herbert Rawlinson Says the Fireman on the Left Is a Chubby Sort.
While Margaret Marsh, on the right, savs white elephants and white horses are much the same in
"The Carter Case," the Oliver serial.
7\
THE MOVING PICTURE WORLD
May 10, 1919
of the first reel of every picture pro-
duced and distributed by them such
mark or stamp as shall be authorized
and issued by said National Association
and shall remove the same upon order
thereof.
Will Govern Theatre Showings.
"Third: That all members of the Na-
tional Association of the Motion Picture
Industry shall forthwith advise all of
their exhibitors that on and after the
first day of June, 1919, they shall refuse
to furnish any of their product for ex-
hibition in any theatre in which there
shall be exhibited after the receipt of
such notice any motion picture dis-
approved by the said National Associa-
tion of the Motion Picture Industry, or
from which eliminations have been
ordered or changes in titles or subtitles
have been ordered by it but not made;
and that the purport of this third para-
graph be incorporated in and made a
part of all contracts between distribu-
tors and exhibitors hereafter entered
into.
"Fourth : That the National Associa-
tion of the Motion Picture Industry
take all steps that may be permitted
by law to prohibit the exhibitions of
such pictures as are by it disapproved
or from which eliminations or changes
in titles or subtitles have been orderea
by it but not made.
"Fifth : That the National Association
of the Motion Picture Industry shall
adopt rules, regulations and orders
with respect to the foregoing and pro-
vide for their proper enforcement.
"Sixth : That the National Association
of the Motion Picture Industry con-
demns the exhibition of all pictures
which are obscene, immoral, salacious
or tend to corrupt or debase morals, or
that are exhibited contrary to its rules,
regulations or orders.
Will Aid in Proper Prosecutions.
"Seventh : That the National Associa-
tion of tlie Motion Picture Industry
shall assist and co-operate with the
proper authorities in any legal proceed-
ings, whether criminal or otherwise,
that may be undertaken to prohibit the
exhibition of such pictures and in the
I)rosecution of those exhibiting the same.
"Eighth : That the National Associa-
tion of the Motion Picture Industry re-
aCTirms its unalterable opposition to any
form of legalized censorship of motion
pictures prior to their exhibition.
The Constitutional Amendment.
"Ninth: That the National Association
of the Motion Picture Industry shall
endeavor to cause to be adopted an
amendment to the Constitution of the
United States prohibiting the enforce-
ment of any law abridging the freedom
of expression through the medium of
the motion picture to the same effect
as is provided in Article I of the ten
original amendments to the Constitution
of the United States that were declared
in force December 15, 1791, prohibiting
the enactment of any law abridging the
freedom of speech or of the press.
"Tenth: That the National Associa-
tion of the Motion Picture Industry
urge the passage of a law by the next
Congress of the United States amending
that section of the Penal Law of the
United States which now prohibits the
transmission by mail or otherwise of
indecent pictures or literature so as to
clearly include the prohibition of a like
transmission of obscene or indecent mo-
tion pictures."
Those Present at the Meeting.
All of the leading companies were
represented at the dinner by the follow-
ing:
William A. Brady, Arthur S. Friend,
John C. Flinn, Walter L. Greene, J.
Robert Rubin, Percy L. Waters, Herman
Robbins, Ronald Reader, N. J. Baumer,
J. Stuart Blackton, Charles C. Pettijohn,
E. J. Ludvigh, A. Alperstein, Arthur
Ryan, Louis J. Selznick, Joseph M.
Schenck, Jesse L. Lasky, Adolph Zukor,
Walter W. Irwin, Richard A. Rowland,
P. A. Powers, D. MacDonald, Gabriel L.
Hess, Paul H. Cromelin, William Wright,
J E. Brulatour, E. W. Hammons," Emil
E. Shauer, John R. Pembleton, Al Kauf-
man, Lewis Innerarity and Frederick
H. Elliott.
Fashion Creator Engaged by Universal.
S. Zalud, creator of thousands of
.Vmerica's latest styles of hats, capes,
gowns and dresses has succumbed to
the lure of the motion picture. The
young New York designer whose cos-
tumes have been the talk of the con-
tinent since America entered the world
war, has been engaged by the Universal
Screen Magazine to show how the many
designs which have coine from his studio
are conceived.
Zierler Starts Publicity Service.
Sam Zierler, sales manager of the Big
U Exchange, has started a publicity ser-
vice for newspapers in his territory
and a service department for exhibitors.
Fred E. Baer, who is just back from
service with the army in France, is in
charge. Mr. Baer is a former newspa-
perman with experience in St. Louis,
Philadelphia and New York.
Capt. Kaufman Back After
Filming History Overseas
CAPTAIN AL KAUFMAN, formerly
manager of eastern studios of the
Famous Players-Lasky Corpora-
tion, has returned from France, having
served seven months as ofificer in charge
of all motion picture work in the photo-
graphic division of the Signal Corps,
A. E. F.
Captain Kaufman's chief work was the
compiling of an historical photographic
record of America'^ participation in the
war, and this took him to England,
France, Luxemburg, Belgium, Asace and
Germany.
The motion picture business in Europe,
according to Captain Kaufman's obser-
vations, is due for a big boom. The war
naturaly proved a big setback, but now
that it is all over and conditions are
again settling down to a semblance of
the normal, exhibitors are already find-
ing it hard to keep pace with the pub-
lic demand for more and better pictures.
Captain Kaufman and his superior of-
ficer, Major Hardy, enjoyed the unique
distinction of being the first Americans
to enter a German motion picture thea-
tre since the entrance of this country
into the war. This was at Trier, or
Treves, on the evening of the first day
of the Americans' march into Germany.
Famous Players-Lasky Make
Bond Film in Record Time
WHAT is believed to be a record
in handling motion picture film,
from exposure to the screen, was
established by the Famous Players-
Lasky Company last week as part of
that organization's stunts to boost the
sale of Victory Bonds in New York.
At noon crowds began to gather in
front of Aeolian Hall, West Forty-sec-
ond street and, under the direction of
Captain Al Kaufman, the famous Play-
ers-Lasky cameraman began taking pic-
tures of the note buyers. The first pur-
chases was Mrs. Adolph Zukor, wife of
the president of Famous Players-Lasky.
At six minutes past four the last foot
of film was exposed, and a messenger
hurried to the Empire City Film Labor-
atory, on West Forty-fourth street.
Just exactly one hour and ten minutes
later the negative was ready for print-
ing. Eight titles were inserted in the
print and in the total time of two hours
and forty-five minutes the print was
ready for projection. It was rushed to
the Strand Theatre and there thrown
on the screen.
It's "The Third Degree" in a 24-Sheet, but Alice Joyce Reconciles the
Figurative Disagreement.
Harry A. Bilger Dead.
Harry A. Bilger, former manager of
the Hopkins Theatre at Louisville, and
who for years has been a well-known
exhibitor and showman in the South,
died last week at his home in Memphis,
Tenn.
Mr. Bilger first went to Louisville
to take charge of the Hopkins Theatre
when it was changed from a dramatic
to a picture house. Then he became
manager of Fontaine Ferry, a big
amusement park, which he conducted
successfully until two years ago, when
he suffered a nervous breakdown. He
had never recovered sufficiently to re-
sume his business activities and ulti-
mately returned from Louisville to his
old home in Memphis.
May 10, 1919
THE MOVING PICTURE WORLD
799
HOW GOOD OLD MAC GOT OVER HILL
F. H. McMahon, Texas Advertising Man lor the Levy
Theatre Interests in Fort Worth, Found Himself
with No Advertising Aids— Newspapermen Helped
Illustrated by Brinkerhoff
THE value to exhibitors of the con-
fidence and friendship of local
newspaper men and the wisdom
of maintaining a prominent position
among the city's business men by mem-
bership in the leading commercial asso-
ciations has just been amply demon-
strated by F. H. McMahon, advertising
manager for the P. C. Levy Theatre In-
terests in Fort Worth, Texas.
On a very recent Saturday the man-
agement of the Hippodrome Theatre,
a Levy house in Fort Worth, faced the
alternative of postponing its play dates
on "A Midnight Romance," second of
the Anita Stewart special attractions to
be distributed by First National Ex-
hibitors' Circuit, or opening a four days'
engagement with it on Monday without
posters, slides, or press sheet material
for newspaper advertising and publicity.
Advised Not to Try It.
"Don't try it," advised H. H. Maloney,
manager of the Strand Theatre, another
Levy house in Fort Worth. "You'll flop
hard if you do. These big special attrac-
tions have got to be advertised to go
over big."
Even Mr. Levy, boss, owner and co-
worker with McMahon, directed his at-
tention to the serious situation that
would result if the production was open-
ed without a preliminary campaign of
any character.
"The advertising and publicity depart-
ments of First National's home office in
New York are to blame for the lack of
advertising supplies," McMahon was
told.
"That's all right. I was told by Bickel,
of the Dallas exchange, that they won't
write a press sheet or prepare any ads
or cuts until they review a print of each
release. That's sound sense. If the
producers didn't get a print to them in
time, they can't be blamed for the de-
lay."
"Regardless of the reason, the fact is
that you have nothing at all to work
with. Better get the Dallas exchange on
the 'phone and change the date. Ask
them to send you something with which
they can ship posters, slides, cuts, mats
and a press sheet and lobby displays."
Friends in Need Are Friends Indeed.
"Nope," McMahon retorted. "I've been
kidded for months for spending my good
money buying lunches for newspapermen
and keeping up my dues in the Kiwanis
Club. You fellows have told me it was
foolish. You argued that the newspaper
co-operation was determined by adver-
tising. You told me there was no per-
centage in a membership in any commer-
cial association. Here's my chance to
prove that you're all wrong. I'm going
to demonstrate, with 'A Midnight
Romance.' that it pays any exhibitor to
have real friends among the report-
ers and local merchants. These report-
ers with whom I've been lunching fre-
quently, and the scores of business men
I've met at the weekly session of the
Kiwanis Club, are going to be my sub-
stitutes for posters, slides, lobby dis-
plays, and mats and advertising copy
guides. They are going to help me
put over 'A Midnight Romance' so that
we can open on Monday. I've got twen-
ty-four hours to do it in.
Anita Stewart a Trump Card.
"More than that, I'm going to demon-
strate that there is big value in the name
of a star. 'A Midnight Romance,' as
a title, is an unknown and questionable
quantity. But the name of Anita Stew-
art is not. She registered big with local
theatre patrons in 'Virtuous Wives.' I
know that her popularity and name
alone are all I need to work with."
And then McMahon, ever handy with
hunches and lunches, and really popu-
lar with local reporters because of his
continued recognition of them, forged
to the front. "Take my advice just this
one time," he pleaded. "We can put
over 'A Midnight Romance' without all
that exploitation. Anita Stewart would
draw a crowd to the North Pole. You
let me run this thing and I'll make you
use that S. R. O. sign that hasn't been
out of its corner since Charlie Chaplin
was here in 'Shoulder Arms.'"
Because McMahon was not given to
braggadocio or ego, P. C. Levy ceased
arguing and pronounced the final ben-
ediction :
"May the Lord help you."
Looks Up Reporter Cronies.
Late that afternoon there was a quiet
but earnest little gathering of news-
paper reporters. "Good Old Mac" had
'phoned them to join him in a bite at
one of the downtown restaurants. Mc-
Mahon could not be induced to reveal
the discussions at the meetings, but he
returned to the Hippodrome smiling.
He began his advertising efforts on
Sunday, and the production was to open
the next day. He hastily scratched to-
gether a few signs for the lobby, bought
what space he could in the Monday
morning editions of the newspapers —
they do not, as a rule, accept copy on
Sunday for Monday publication — ^and
then inveigled a printer to break the
Sabbath and print several thousand hand
bills for him. McMahon's signs were
not the finished products of ample time
and patience. They showed evidences of
haste and excitement. Where he dug
up the paper he used in the Hippodrome
lobby no one who has seen the regular
displays for the production ever could
guess.
Gets Old Stewart Photograph.
McMahon confined his copy in the
signs, smash posters, hand bills and the
limited newspaper space to two facts.
The first was that "A Midnight
Romance" was Anita Stewart's second
Iirand new production for First National.
The next point emphasized the line :
Membership in a Local Business Men's Association Is Worth Much to Any Exhibitor.
It gives McMahon prestige, acquaintance, and valuable assistance in a pinch
800
TliE MOVING PICTURE WORLD
May 10, 1919
"Kever shown before in Fort Worth."
He succeeded in locating a photograph
of Miss* Stewart in the possession of
an exhibitor with a small theatre on
the west side of the city. It had been
taken when Miss Stewart first appeared
in screen work.
The Monday editions of the newspap-
ers indicated that "Good Old Mac" had
not misplaced anj- confidence in his re-
porter friends. Every editor in Fort
Worth had heard from one of his staff
men a "hard luck tale" about the pre-
dicament of "one of the finest fellows
that ever lived, and by jimminy, we
ought to help him out a bit." They did.
Business Men's Club Helped.
Monday noon brought a special meet-
ing of the Kiwanis Club. Its member-
ship consists of every representative
merchant and business man in the city.
It is a booster organization, but ex-
tremely discriminating about admitting
new members. The investigations are
rigid. McMahon had long been a mem-
ber, despite the opinions of other ex-
hibitors that it was not worth while,
and could not benefit a motion picture
man in any way.
At the noon session McMahon made a
short address. He told the members
about the lack of advertising accesso-
ries on "A Midnight Romance" and
advised them not to mistake lack of
promotional work as any indication that
the attraction lacked quality. He re-
cited story details he had gathered from
the trade journals. He spoke about the
romance, the love interest, and the fact
that it was written by a woman, di-
rected by a woman, with a female star.
He did not have to make any special
request to the Kiwanis Club members to
help him boost the production. He was
well enough acquainted with them to
know that they would do this of their
own accord just to help a prominent and
likable member in a pinch.
The Results Astonished Him.
"It really surprised me," McMahon
explained later, "to notice how much
interest that group of business men took
in my talk about the picture. That
evening as I stood in the lobby watching
the crowds pour in I saw practically
every member of the Kiwanis Club who
had attended the noon luncheon go up
to the box office and buy tickets. Many
of them brought their wives or other
men's wives, but they came, and that's
what I was mainly interested in.
"I learned, in the ne.xt two days, that
many of them had taken the time and
trouble to tell customers in their re-
spective stores and offices that the new-
When the Reporters Went Back
After lunch with McMahon.
est Anita Stewart production was play-
ing at the Hippodrome."
Thus ends the story of how one ex-
hibitor has found it well worth his time
and money to develop friendships among
local newspapermen and to keep in con-
stant association with the best elements
among business men. That they pa-
tronize his showmanship regularly and
as a matter of course because they know
him and like him is incidental to the
main point that in a crisis, when fail-
ure meant disaster and a reflection on
his personal ability, they stood ready,
at the hint of a request for co-opera-
tion, to virtually "go the limit."
Vitagraph's Plan Book
Ready for New Serial
A FULL month ahead of release date,
Paul N. Lazarus, advertising and
publicity director for Vitagraph,
is sending out a complete and fully de-
tailed plan book on "Perils of Thunder
Mountain," the ne.xt serial to take up
the running with Antonio Moreno and
Carol Holloway pulling off the stunts.
Each of the fifteen episodes is treated
separately as an individual offering.
This is the second time that Vitagraph
has gone into the plan of the book prop-
osition with such helpful results. On
an earlier serial the various episodes
were backed with separate publicity and
now the exhibitor will get more real
help from the "Perils of Thunder
Mountain" aid-book than usually comes
from the mills of several producers.
Lithographs are shown in identical
design and colors ; ever kind of adver-
tising aid and lobby adornment is listed
and priced; advertisements are offered
as helps to best and quickest action ;
there are special stories and separate
synopses for the fifteen chapters and
publicity and advertising in each detail
are complete and should be most effec-
tive.
Lazarus Knows and Says So.
To quote Mr. Lazarus, who is well
posted on things Vitagraph : "We have
tried to make the book more complete
and comprehensive than any that we
have heretofore issued. It covers the
serial in its entirety, and when you con-
sider that it is being mailed to exhibi-
tors a full month before the release of
the serial, I think you will agree that
Vitagraph has a distinct accomplish-
ment to its credit, in that the big serial
will be launched and find every exhibi-
tor thoroughly prepared to make the
most out of it for himself." HILL.
McMahon Lifted the Lid When Mr. Hoover Went to Europe.
Good food, Kooil sirokep, and ^ood fellowship brought in good and honest
prosperity to the man who knev/ how to use them.
Griifith Coming to New York
for Spring Show Season
DAVID WARK GRIFFITH will ar-
rive in New York early next week
personally to take charge of the
preliminary arrangements for his forth-
coming spring repertory season of mo-
tion pictures and stage productions.
.Albert L. Grey, general manager for
the Griffith interests in the East, an-
nounces the leasing of the George M.
Cohan Theatre. In this theatre, Mr.
Griffith will open his repertory season
on Monday, May 12. The opening at-
traction of the repertory season will
probably be "Broken Blossoms," an
elaborate Chinese production, with Lil-
lian Gish, Richard Barthelmass, Donald
Crisp and other prominent players in
the cast. This offering will be inter-
spersed with special dances and musical
features of the speaking stage, adding
color and atmosphere to the screen pro-
gram, and to further carry out Mr.
Griffith's repertory idea.
.\s this will be the first motion pic-
ture repertory season ever offered in
this country, or for that matter in any
country, the novelty of the enterprise
is apparent. It is understood to be Mr.
Griffith's purpose to present not only
his better known screen productions,
but various prologues, episodes, panto-
mimes and dancing features of the
speaking stage.
May 10, 1919
THE MOVING PICTURE WORLD
8Q1
PSYCHOLOGY OF FILM SALESMANSHIP
Must First Convince Prospective Customer He Wants
a Thing and Has the Money to Buy It, Says World's
Oregon Correspondent — Analyzing the Various Steps
SALESMANSHIP is the art prac-
ticed by one man upon the mind
of another to convince that other
of his desire and his ability to possess
something which the salesman has.
Matters pertaining to the science of
the mind are psychological, therefore
the connection between psychology and
salesmanship. After convincing a man
of his desire for a certain thing and of
his ability to gratify the desire, the
salesman steps out and the "order
taker" comes in. Every salesman is
naturally an order taker. But the num-
ber of "order takers" who are not sales-
men is legion, even in this most pleas-
ing branch of the selling profession,
the selling of moving pictures.
Generally speaking, every sale, wheth-
er it be of films, real estate or live
stock, proceeds through the same steps,
just as every geometric proposition is
solved in the same general way. Sales
managers have analyzed a sale by di-
viding it into three general steps : the
approach, the interview or demonstra-
tion and the closing. It appears to the
writer that these steps may be further
subdivided to get a clearer understand-
ing of sales psychology, into: the pre-
approach and the approach, the prelude
of the interview, the analysis of the
buyer's motives, the demonstration of
the seller's wares, and the grand argu-
ment where the motives of the buyer
as analyzed are fitted to the proposition
of the salesman.
Film Salesmen Can Get to Exhibitor.
The film salesman has little to worry
about the pre-approach, that is, of the
office boys and subordinate clerks; the
ordinary exhibitor has few such to bar
the way to the inner sanctum. The
good salesman remembers, however,
that there is but one place to talk
business and that is a place where all
handicaps have been cleared away and
unnecessary interruptions barred. The
By Abraham Nelson
film salesman who attempts to talk
business in the theatre foyer or in
the projection room while the show
is going on is wrong from the start.
Better wait until the show is over or
come back the next day.
And the salesman who makes the
fatal error of apologizing for his "in-
trusion" and "begging," literally or
otherwise, for his customer's "valu-
able time," does not know the first
principles of his profession. The aver-
age exhibitor will welcome the film
salesman. Psychologically, it should be
the salesman's purpose to impress the
exhibitor in the approach that his calling
upon him is strictly a business propo-
sition for the exhibitor's benefit which
requires no apology, no servility, any
more than does the opening of the
doors of a theatre to the public require
excuses. Of course there are some
theatres which ought to apologize to
the public for being open at all, and
the analogy follows with some men.
Creates Atmosphere Through Approach.
Right here in the approach is where
the salesman creates the atmosphere
through which it is going to be easy
or hard sailing to close the deal. The
question of negatives and positive be-
comes in issue. An example : "Mr.
Blank, I have called upon you to SELL
you some film." Negative, absolutely.
The psychological part of the exhibitor
concerned herein grasps that little
word "sell" right out of the idea, holds
it in its little cells — note the difference
in the spelling — and the salesman who
has made the error has a hard time
to pry it loose. "Sell" to any man
means to take money away from him
and no man wants to part with money.
This is the right way: Perhaps after
a few joyful and gloom-dispelling pre-
liminaries, say this: "Mr. Blank, I firm-
ly believe I have a picture that will
make you some money." And right
here let the reader be impressed with
the value of "firm belief," that is,
earnestness. Throughout the argument
stick with the firm belief that your
film will get the exhibitor the money.
That is primarily what he is in the
business for. The buying of film and
the incident parting of the exhibitor
from a little of his money is a mighty
important part of the theatre business.
But do not bring it home to your cus-
tomer; he will fail to appreciate your
efforts.
Find Out His Motive.
Having done your best to impress
upon your customer that your efforts
are for his benefit along financial lines,
gauge him to find out what motive he
might have in buying your product. Of
course, the exhibitor's big motive is to
make money, but exhibitors have dif-
ferent ideas as how the money should
be made. A few deft questions, a little
observation, will usually uncover the
motive.
A salesman called upon a Western
theatre manager one evening and com-
plimented him upon his excellent at-
tendance. "Bah," said the showman.
"The crowd matters nothing, it's the
profit that counts. Film costs too much
these days." This man's motive was
easily discerned. It was further evi-
denced by his own presence in the
box office in the place of a tidy cashier.
His house might have been called the
"Cheap" Theatre. The argument in his
case was the low price of the sales-
man's service considering, of course,
its unusual merit.
Competitive Motive Common.
In a thousand towns in the United
States there are two picture shows,
the owners of which are bitter rivals.
There Is Plenty of Atmosphere and Vivid Action in th e Coming Norma Talmadge Feature, "The New Moon."
H. H. Van Loan is the author of the Rus.sian st ory which Chester Withey directed for Select.
802
THE MOVING PICTURE WORLD
May 10, 1919
The motive of a man in such a town
in buying your product is obvious : to
keep the other fellow from getting it.
This motive will appear without ask-
ing your customer any questions at all.
Do not play it too strong. There are
many cases where rivals have been
played against each other by film sales-
men until, for their own protection,
they have declared an armistice and,
united, have turned in battle array
against the film-selling concerns with
disastrous effect on the price question.
If the exhibitor is of a type that
wears a fiannel shirt and operates a
garage or a coai yard in the daytime,
find out how he feels about "boiled
shirt" plays. Nine times out of ten you
will make the amazing discovery that
only Westerns "go" in his town or
theatre. If you are selling a regular
service, show him all the gun shootin'
stills you have in your portfolio, touch
but lightly upon your society plays and
you will get his name on the dotted
line.
Motive Is "Minimum Chance."
An nnportant motive of a buyer of
films is that of "minimum chance." In
other words, the desire to play only
sure things. When this motive appears
dominant, discuss your product's for-
mer successes and show where others
have made money with that which you
have to offer. In searching for this
motive exhibitors will tell you that
films which go big in one city or lo-
cality are impessible in their theatres.
With such exhibitors forget the motive
of "minimum chance" and look for an-
other.
A glance at the lobby might show
the exhibitor's motive to be "expres-
sive paper." Many exhibitors select
their programs in the poster room. In
a town full of churches, a "holy city,"
as it were, the motive might be "super-
whitewashed pictures." Perhaps you
have a production in which some of the
appeal is in the antics of a shapely
chorus. Remember the town's pecu-
liarity; forget the chorus. Your pic-
ture has other selling points.
Motives in Many Combinations.
Motives appear in many combinations.
'J"hc observing salesman selects the big
motives and makes combinations of his
own. He loses sight of the minor points.
With the big motives singled out, he
marshals his forces, selects his batteries
and makes the grand attack in the
demonstration and argument.
Except that the salesman should iiever
lose sight of the positive quality of his
argument, little need be said about this
stage of the sale. Be clear, firm, logical,
about bringing home the points that
will best meet the customer's motive.
And when you have made all those
points, you have done enough and you
are through.
Appreciate the fact that you are
through. Just because you have been
so eloquent in your appeal that the
exhibitor is overcome and stands breath-
less, awed and silent before you, do
not get the idea that you will help
your sale any by raising another fine
point. Keep to the big points and then
close with your customer.
Closing of Sale Minor Detail.
The closing of a sale is of course
the purpose of your visit. In the psy-
chological diagram of a sale, the clos-
ing is a comparatively minor detail
and follows the argument as a matter
of course if the psychological prin-
ciples are clearly understood. The big
thing about closing is when to do it.
Intuition will tell you. Ask the clinch-
ing question or make the closing state-
ment in terms that are positive and
affirmative instead of negative. Do not
ask your question in such a way that it
will suggest a negative answer. Try to
frame your qtiestion so that if you do
not get "yes" for an answer, your cus-
tomer will at least say something that
will reopen the demonstration from a
new angle. Never lose hope.
Psychologist Will Get Orders.
To the man who understands the
psychological elements of a sale there
will be no doubt but what he will
eventually close successfully. He con-
siders a sale like a gasoline engine,
with valves adjusted and gears meshed
to explode the charge at the proper time,
and with a sufficient flywheel to carry
the machine through another revolu-
tion should the first charge miss fire.
To such a salesman the law of aver-
ages gives more than his share of suc-
cesses. The man who does not com-
prehend the psychological elements of
a sale gropes in the dark, and using
the gasoline engine again as an illus-
tration, fires his charge before it is
properly compressed or after the com-
pression is released, and the law of
averages usually slights him.
In the words of a well known film
sales manager of Gotham, there are
exhibitors in this land of ours who
maintain that Niagara Falls are not
naturally the way they appear on the
screen, but that the water is merely
diverted that way occasionally for the
benefit of the moving pictures, and
that the assassination of Abraham Lin-
coln was nothing but a thrilling re-
hearsal for a scene in the silent drama.
But even with the most skeptical ex-
hibitors the great psychological prin-
ciples of salesmanship apply and the
salesman who understands his approach,
studies his customer's motives, demon-
strates as his observations guide him
and closes at the right time in a sin-
cere, afifirmative manner, wins.
Johnny Dooley in Two Reelers
Clarence L. Bach, president of Johnny
Dooley Comedy Films, Inc., announces
that Johnny Dooley, the comedian, will
be seen in a series of two-reel comedies
based on Bide Dudley's humorous news-
paper stories, "The Office Force," now
a popular feature of the New York
Evening World, and three score other
publications tlTroughout the United
States and Canada. In each picture the
comedian will appear as the office boy
whom Mr. Dudley has made so enter-
tainingly unctious.
Delivers Films by Aeroplane.
The Harma Company, a progressive
British film producing concern, is the
first commercial firm in Great Britain
to deliver goods by aeroplane.
Recently the company held trade
shows of their two national features
"The Power of Right" and "The Warrior
.Strain," in both of which pictures His
Royal Highness the Prince of Wales
has taken part. The films were car-
ried from town to town in a biplane.
Robert Warwick Is Signed
by Famous Players-Lasky
ROBERT . WARWICK has been
signed to a long-term contract
with the Famous Players-Lasky
Corporation to appear as a star in Para-
mount and Artcraft pictures. And as
if this were not enough honor to be
bestowed upon an actor-soldier, or sol-
dier-actor, the same day which brought
this announcement to New York from
the West Coast brought also a tele-
gram to the home office from Los An-
geles conveying the news of the erst-
while Captain's promotion to a Major
in the Reserve of the United States
.•\rmy. The promotion dates from April
8 and is for five years, and is given in
recognition of Major Warwick's dis-
tinguished service as a member of the
General Staff of the A. E. F.
The engagement of Major Warwick
as a permanent star in the galaxy of
Paramount and Artcraft players was
the direct outcome, it is stated, of his
splendid work in the leading role of
"Secret Service," the big Famous Play-
ers-Lasky special production just com-
pleted at the Lasky studio by Director
Hugh Ford.
Major Warwick will be starred next
in a screen version of "Told in the
Hills," the novel by Marah Ellis Ryan
which, at the time of its publication a
good many years ago, was one of the
most sertsational fiction successes ever
written.. Will M. Ritchey has written
the scenario and Hugh Ford will direct,
with Ann Little assigned to the lead-
ing feminine role.
National Association Creates
Real Estate Department
THE offices of the National Associa-
tion of the Alotion Picture Indus-
try have become so well estab-
lished as a general clearing house for
film companies, 95 per cent, of which
are represented in the organization, that
it has been decided to establish a real
estate department for listing properties
offered for lease or sale.
This action has been taken following
many requests received from individuals
and companies which are looking for
studios, as well as for the benefit of
those having property to offer. Definite
plans are being worked out by Presi-
dent William A. Brady and Executive
Secretary Frederick H. Elliott, and it
is proposed to have a complete file of
all properties which are on the market,
together with detailed descriptions and
photographs of the buildings.
This latest addition to the long list
of the Committee and other activities
of the National Association will be
known as the Real Estate Department,
and it is the intention to render free
service to members of the Association;
while individuals and companies not
affiliated will be charged customarj'
rates.
N. L. Manheim, who was recently re-
leased from the navy, will act as man-
ager of the Real Estate Department.
Mr. Alanheim will be glad to receive
communications from any persons de-
siring to lease their motion picture
properties, also requests from those
who are in the market to lease or
purchase studios anywhere in the
countrv.
May 10, 1919
THE MOVING PICTURE WORLD
803
"HOW TO ADVERTISE THE PICTURE"
Trade Paper Editors Discuss Topic in Fox Exhibitors
Bulletin — Much Pithy Advice Contained in Opinions
of Men Conducting Industry's Four Leading Organs
ONE of the outstanding develop-
ments in the film industry in its
later phases is the great increase
in service which the producer is giving
the exhibitor. In the early days of the
business many producers thought their
duty ended with the making of indiffer-
ent pictures and the sale of these to ex-
hibitors. As men of greater vision en-
tered the business, however, they de-
veloped the idea that the producer's
duty consisted not alone in making good
pictures, but in helping the exhibitor to
market them to the public.
A striking example of this policy is
given in the current issue of the Wil-
liam Fox Exhibitors Bulletin, published
this week. This number of the Bulletin
contains something unusual in exhibitor
service — a symposium of the views of
four editors of trade papers on the gen-
eral subject "How To Advertise the Pic-
ture." The articles were written espe-
cially for the Exhibitors Bulletin, as a
part of its aid to exhibitors, by Lesley
Mason, editor of the Exhibitors' Trade
Review; William A. Johnston, editor of
The Motion Picture News; Martin J.
Quigley, publisher of The Exhibitors
Herald and Motography of Chicago, and
George Blaisdell, editor of The Moving
Picture World.
Articles Contain Sound Advice.
The articles were written from the
standpoint of service to the exhibitor
and contain an abundance of sound ad-
vice on principles and methods of ex-
hibitor exploitation of motion-pictures.
While varied in their treatment of the
subject the editors unite in advocacy of
live advertising and publicity on the
part of exhibitors.
Pointing out that up-to-date exhib-
itors appreciate the importance of good
advertising, Mr. Johnston says :
"These exhibitors don't need preach-
ing. They want — and appreciate — help
and encouragement. And let me say
that the trend of thought in the inner
councils is to give them more and more
aid. The Fox Exhibitors Bulletin is one
such evidence.
"As for the exhibitors who have not
yet learned the lesson of advertising:
"The time for preaching is past. The
exhibitor whose eyes are open can
readily see what advertising is doing
for others — and how others are doing
it. The exhibitor whose eyes are open
will take advantage of the aids that the
producers are supplying. The exhibitor
whose eyes are open will follow the
sign-post that points to the highway
of Big Money.
"The exhibitor who, 'having eyes, will
not see,' will be shunted to the road-
side and forgotten in the onward sweep
of the greatest, keenest, livest business
on earth."
Divides Exhibitors Into Two Classes.
Mr. Mason divides exhibitors into two
major classes — those who advertise and
those who do not. The latter class he
subdivides into the exhibitors who think
they don't need to advertise, the ex-
hibitors who don't believe in advertis-
ing, and the exhibitors who don't know
what advertising means.
"The exhibitor who thinks he does
not need to advertise," says Mr. Mason,
"may be an exhibitor, but as a showman
he is a moss-gatherer. He is too easily
satisfied with the patronage he has, and
he will only have that so long as no
wide-awake competitor arises to dis-
pute his patronage with him.
"The second man is generally the
shiftless theatre owner who has nothing
to advertise, and wouldn't spend a nickel
as long as his box ofiice is busy.
"The third man is usually the strug-
gling, well-meaning exhibitor who can't
understand why his townsfolk pass his
theatre by to flock to a well-kept and
well-advertised house.
'The exhibitor who has such a theatre,
and doesn't advertise it, ought to get
wise to himself.
"Advertising used to be regarded as a
speculation. Today it is recognized as
an investment and a service that is ex-
pected by the customer."
Quigley Raises Interesting Point.
Mr. Quigley in his article raises a
point that will be oi special interest to
exhibitors who have made it their policy
to advert' se only when they play a spe-
cial attra ;tion.
"A con;lusion of greatest folly," de-
clares M) . Quigley, "is that only special
attractiot s are worthy of an exhibitor's
best pub. icity efforts. To allow a sus-
form in your patrons' minds
are only half-sold on your
jf a certain day is the surest
way to f ; left with a half-filled house.
Your -ds -by-day advertising forges a
in of publicity that binds your
) your theatre.
ing your efforts on a single
picture n suits in a weakened link that
menaces the stability of the entire
chain."
Pointing out that selling' a picture via
the screen is not a simple test, Mr.
Quigley asserts that so many things
enter into the proper exploitation of a
motion picture that the exhibitor must
be an analyst.
Must Study Picture.
"The dominant exploitation features of
a production may be pointed out to
him, but to obtain the fullest value for
his particular theatre he must carefully
consider the chief 'selling points' with
reference to the tastes and tendencies
of his clientele. It is a grievous error to
hang your argument exclusively upon
personalities.
"What type of i)lay is it? What is the
picion to
that you
program
great ch
patrons
"Lesse,
11
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^^^ -'"^m. BHt "mitYV^ ^
^ — 1^. ^ . ... ^ri
Judging from the Determined Look on His Face Sessue Hayakawa Won't Let "The Debt" Hang Over Him Long.
The gaming table evidently has little appeal to the star of this Robertson-Cole production released by Exhibitors Mutual.
8Q4
THE MOVING PICTURE WORLD
May 10, 1919
story about? These are questions which
mechanically occur in the minds of the
public, thereby creating an opportunity
for the exhibitor to answer the queries
with pungent, interest-exciting para-
graphs that result in convincing the
reader that this is a picture he wants to
see.
"Titles of the right sort ofTer oppor-
tunities for positive profit when used
adroitly in advertising announcements.
"Titles that pique the curiosity of the
reader, that effectively suggest romance,
sensation or humor cannot be used too
conspicuously in your announcement.
"This being a pictorial art, the lavish
use of illustrations is not only consist-
ent, but absolutely necessar}'. Your film
tells its story in pictures. Your adver-
tising story — or at least 75 per cent, of
it — also should be told in pictures. Your
message in type may not be read, but
j'our message in halftone or line cut
illustration cannot escape. In the word-
ing of your advertisements be brief. In
analyzing any and everj' picture you
will discover some fact of dominant ap-
peal, whether it be the star, the story,
the production or some other essential
of a good picture. Drive this fact
home."
Small House Used As Example.
For the basis of his discussion of the
topic, Mr. Blaisdell, of the Moving Pic-
ture World, takes a 6(X)-seat house in
a community of detached dwellings in
a city of 25,000 inhabitants.
"There is a local daily — perhaps there
are two — the advertising rates of which
liardly can be described as prohibitive,"
says Mr. Blaisdell. "Alake a contract
permitting a minimum of two inches a
day and yet capable of expansion to
any figure.
"There won't be a day that any one
of your patrons present or prospective
will be in doubt as to what is being
shown at any time during the week.
Kvery Saturday advertise liberally, go-
ing more or less into detail as to what
is 'on' during the next six — or seven —
days.
"If in the list there is a subject that
stands out— if you are satisfied that it
really does stand out, and you should
make it a point to have at least one
every week that does— go to that one
extra hard and raise the admission price.
Take pains, too, to see that no one
night shall be fixed in the minds of your
patrons as a special night.
"For your newspaper advertising use
a characteristic logotype of the name of
your house— in single, in double and in
triple column— so that your customers
instinctively will spot it when glancing
at the page.
Give Heed to Typography.
"Make it a point to give heed to vour
typography. Make it attractive.
"Keep in touch with the right men
on your local papers. Know them, and
know them well, so that they will never
be in doubt that you are a customer of
the paper. Drop in on the editor an
occasional afternoon just as the paper
goes to press. Say 'halloa' to him, tell
him how your bill is going; bring in an
announcement for publication on the
day following, so there will be no ex-
cuse for not having it in time. If you
possess a car take him for a ride, casu-
ally reaching the theatre just as the
best thing in your program is going on.
"I'nder no circumstances lose contact
with that editor.
"And advertise your show according
to its strength. Don't mislead your pub-
lic. If you 'pull a flivver' don't be afraid
to apologize for it.
"Use slides sparingly. Don't, between
shows, put on your screen announce-
ment of all the pictures you'll show for
three weeks. Don't bore your custom-
ers. If you have on your slate some-
thing really big, that's a different mat-
ter. But three or four slides are enough
— more are not only tiresome, but pa-
trons will not attempt to keep track of
them.
Spend More Than You Can Afford.
"As to billboards, spend a little more
than you really can afTord — and that
same statement will apply in the case
of almost any advertising.
"Publicity is valuable only when it is
right.
"Publicity is valuable only zi'lien it
reaches those who can reach you.
"Know your 'regulars' and personally
keep them posted as to what big stuff
is coming to your house. Learn the
names of your patrons and address them
accordingly. If you don't know the
name that goes with a familiar face
inquire of a mutual friend.
"Don't smear your lobby with posters
and stills. Use a few selected stills in
a frame and put them where they can
be seen. As for one-sheets, have a care.
If they are not artistic, just forget them.
"In conclusion, when dubious as to
what amount of money to allot to ad-
ertising a picture that you are satisfied
will make a hit with your clientele, if
only you can get it into the theatre, give
the benefit of the doubt to that sum just
exceeding what you think you can af-
ford."
Other Features of Interest.
In addition to the discussion by the
tradepaper editors, there are numerous
other features in the current Exhibitors
Bulletin that will prove of great interest
to exhibitors. There are stories regard-
ing the activities of progressive show-
men throughout the country, as well as
short, gossipy items of a personal na-
ture about exhibitors in different ter-
ritories.
One of the features of especial inter-
est is an important announcement re-
garding the activities of William Fox
in Europe. This announcement gives de-
tails regarding the plans of Mr. Fox to
produce pictures on the battlefields of
France, as well as information concern-
ing new stars of world wide fame with
whom Air. Fox is negotiating.
The Bulletin, which has forty pages,
has a cover printed on buff paper, show-
ing Mr. Fox, Winfield R. Sheehan and
Abraham Carlos about to sail from New
York.
Separate Structure for Art Department.
Despite that Thomas H. Ince's new
studios at Culver City, Cal., seemed to
be entirely adequate to all needs, it has
been found necessary to provide a sep-
arate building to house the Art Depart-
ment, while still another will be re-
quired for the wardrobe. The latter is
temporarily housed in one of the three
large projection rooms in the adminis-
tration building. This department is un-
der the supervision of Roy Purden.
Irvin J. Martin heads the art depart-
ment. In the new structure there will
be a room for the photographic work,
separate apartments for the artists, and
another for mechanical subtitle work.
Garson's "The Hushed Hour"
to Get Detroit Premiere
HARRY GARSOX'S next production
featuring Blanche Sweet, which
is to be released soon, is "The
Hushed Hour." Mr. Garson has not de-
cided as to whether he will state right
this feature or sell the negative out-
right, several parties are negotiating
on the latter proposition. In either
event it is the intention to open the
picture at the Broadway Strand, in De-
troit, the same theatre in which "The
Unpardonable Sin" had its sensational
premiere.
"The Hushed Hour" boasts of one of
the most unusual casts ever seen in a
motion picture, and for once "an all
star cast" does not belie its name, for
besides Blanche Sweet are Wilfred Lu-
cas, Milton Sills, Mary Anderson, Rose-
mary Theby, Harry Northrup, Gloria
Hope, Wyndham Standing, Ben Alexan-
der, Winter Hall, Lydia Knott, Edward
M. Kimball and L. T. Steers.
The opening in Detroit is set for May
18.
George D. Baker to Spend
Vacation in the East
WHILE George D. Baker, the
Metro director, is taking a well-
earned vacation from the mega-
phone, George D. Baker, the writer, is
still on the job in his office at Metro
studios in Hollywood. When the two
continuities he is now engaged upon
are completed. Mr. Baker, the writer,
will also rest upon his labors.
Mr. Baker expects to complete his la-
bors in two weeks and will then catch
the first train to New York to indulge in
his second real vacation in six years (the
"flu" vacation not included). He will
rest for probably two months, returning
to California this summer to direct spe-
cial Met^-o features.
Laemmle Buys a Fannie Hurst Story.
Carl Laemmle, president of the Uni-
versal Film Company, announces the
purchase of a story from Fannie Hurst,
the short story writer. This Fannie
Hurst story, "The Petal on the Cur-
rent," is the first the author has sold
for motion picture production and it
will be produced shortly at the Uni-
versal City studios.
Neither the star nor the cast for the
production which will be in five or six
reels, has been announced but it is
thought Mary MacLaren will be given
the leading role.
Artcraft Picture Smashes Records.
All records established by the Rialto
Theatre, Omaha, prior to the showing
of "Don't Change Your Husband," the
Cecil B. De Mille .Artcraft picture, were
broken by that picture, which ran a
full week to jammed houses. The total
of paid admissions during the week
was 41,000, as compared with 35,000 paid
admissions the previous high mark for
a week. The Rialto seats 2,490 persons.
Turrill Joins Famous Players.
Jesse L. Lasky announces the addi-
tion to the Famous Players-Lasky or-
ganization of Howard Turrill, for sev-
eral years connected with the Exhib-
itors-Mutual in charge of various activ-
ities. Mr. Turrill will be associated with
\\'hitnian Bennett, production manager.
May 10, 1919
THE MOVING PICTURE WORLD
805
HAMPTON ANNOUNCES GREAT AUTHORS
Will Picturize Novels of Stewart Edward White,
Winston Churchill, Emerson Hough and Others
RETURNING from California, where
he went for a final business con-
ference, Charles A. Weeks, treas-
urer and associate of Benjamin B. Hamp-
ton, announces the organization of Great
Authors, Inc., one of the most significant
developments of recent years in the
motion picture industry.
Great Authors, Inc., will produce and
market as "Benjamin B. Hampton Pro-
ductions" the most famous novels of
Stewart Edward White, Winston Chur-
chill and Emerson Hough, in addition to
the best known novels of other of the
most popular personalities in American
literary life.
Great Authors Distributed by Hodkinson
All productions of Great Authors, Inc.,
will be distributed through the W. W.
Hodkinson Corporation, which handles
its physical releasing through the thirty
Pathe Exchange offices in the United
States with Hodkinson managers and
assistants in full and complete charge
of selling in each office. To insure in-
creased sales efficiency, the Hodkinson
sales mechanism across the country
recently has undergone many changes
with the introduction of some of the
best known exchange figures in the in-
dustry as Hodkinson representatives.
Stewart Edward White's "The West-
erners" is the first of the big produc-
tions ready for release. This most suc-
cessful novel has been given an all-star
cast with Roy Stewart, Mildred Man-
ning, Robert McKim, Wilfred Lucas,
Graham Pettie, Mary Jane Irving and
Frankie O'Neil and has been made under
the direction of Edward Sloman.
Other Stewart Edward White novels
to be produced by Mr. Hampton include
"The Grey Dawn," "The Leopard Wom-
an," "The Blazed Trail," "The Riverman"
and "The Rules of the Game."
Winston Churchill's most famous
stories to be produced by this organ-
ization include "The Dwelling Place of
Light" and "The Inside of the Cup," two
of the greatest literary hits of the past
ten years.
Emerson Hough's notable successes,
"54-40 or Fight" and "The Mississippi
Bubble," will serve as his introductions
to the screen audiences of the nation.
Rothapfel's Unit Pro-am
Gets Premiere at Rialto
S ROTHAPFEL'S first Unit Pro-
gram will be given its premiere
* to the trade and press Friday
morning, May 9, at 10 >)'clock, at the
Rialto Theatre, according to an an-
nouncement made by Frank G. Hall,
vice-president, Rothapfel Picture Cor-
poration, whose interests. Independent
Sales Corporation and Film Clearing
House, Inc., are handling the distribu-
tion of the Rothapfel Unit.
The Unit Program will be given in its
entirety — from overture to curtain —
with the full Rialto orchestra giving the
musical accompaniment as conceived
and arranged by Mr. Rothapfel. An-
nouncement will not be made of the
subject matter of the picture program,
but it is said that Mr. Rothapfel has
ready for projection some novel and
unique subjects, each with a special
musical accompaniment, interpreting
the sentiments and speaking for the ac-
tion. The feature number of the pro-
gram is said to be one of the finest
examples of dramatic expose, giving
Mr. Rothapfel's own individual ideas as
to special effects and dramatic inter-
pretation by an all-star cast of the
screen's best artists.
Schwerin Secures Big
G arson Film for South
CHARLES F. SCHWERIN an-
nounces that he has purchased
from Harry I. Garson, the rights
to the Virginia, Georgia, Florida, Ala-
bama, North and South Carolina terri-
tory on "The Unpardonable Sin." Mr.
Schwerin closed the deal for the South-
ern territory the first of the week, pay-
ing the highest figure, it is said, ever
recorded for a single production playing
this territory. Immediately after clos-
ing the deal, Mr. Schwerin planned a
Charles F. Schwerin.
publicity and advertising campaign in
every newspaper and local trade paper
in that section. Mr. Schwerin is known
from New York to the Coast. Recently
he toured the Eastern territory as spe-
cial representative for Frank G. Hall
in the interest of the Rothapfel Unit
Program. Mr. Schwerin is conceded to
be one of the industry's most efficient
and capable operators in the indepen-
dent field, and in his new venture he
has the best wishes from his many
friends.
Ray to Fight Professional Pugilist.
Charles Ray has returned to the Ince
studios, after a two weeks' vacation in
San Francisco. He will start work on
a picture, as yet untitled, under the di-
rection of Jerome Storm.
In the production Ray has to fight a
professional pugilist and this fight will
be one of the big points in the play.
Ray is meanwhile getting in training
in his gymnasium for the big fight, for
it is going to be a real one, and will
tax every muscle the actor possesses.
Coleen Moore will be leading woman.
The story was written by Julien Joseph-
son, author of "String Bean," "The Girl
Dodger" and others.
Cinema Camera Club Holds
Successful Studio Ball
THE annual ball of the Cinema
Camera Club, held at the Estee
Studio, West 125th street, on Sat-
urday evening, April 26, was an enjoy-
able success. The studio, given over
for the purpose by E. Spitz, was
thronged to the doors with New York
cameramen, screen actors and their
friends. There were no elaborate dec-
orations, but the novelty of dancing in
a moving picture studio under the lights
fully compensated.
A dance by little Helen Bagley, for-
merly with Thanhouser, and Master
Earle Coudert, was one of the features
of the evening. The ball was arranged
under the direction of George C.
Coudert, as chairman of the committee
on entertainment. A moving picture of
the grand march was taken, giving the
friends of the Cinema Club a chance to
act before the camera.
Among the screen actors present were
Coit Anderson, Paul Fox, Ed. Roseman,
Hugh Thompson and Stuart Holmes.
Members of the Cinema Camera Club
who took an active part during the
evening were Larry Williams, "Doc"
Travers, Lloyd Lewis, Fred Held, Eric
Elderberg, Alax Schneider, Al Ansbach-
er, Joe Schelderfer, George Brautigan,
Eugene French, Harry Keepers, Charles
Davis, Tom Moloy, Joe Malcolm, and
.\rthur Quinn.
Famous Players-Lasky to
Screen "Peg 0' My Heart"
PEG O' MY HEART," by J. Hartley
Manners, a most successful stage
play, is to be filmed in California
by the Famous Players-Lasky Corpora-
tion as a big special production.
The play was recently released for
motion picture presentation by decision
of the United States Circuit Court of
Appeals, and the final arrangements for
the production were consummated be-
tween the Famous Players-Lasky Cor-
poration and Oliver Morosco.
In making the above announcement,
Jesse L. Lasky, who has just returned
to New York from California, stated
that he considered it the biggest piece
of production news of the year.
"The play will be reproduced with
exactness of detail," said Mr. Lasky.
"William C. DeMille will direct, and
he has been placed in exclusive charge
of the casting and all details of pro-
duction. The selecting of those to in-
terpret the various roles is now under
way, and Mr. DeMille has already
chosen Wanda Hawley to play the part
of 'Peg,' with Thomas Meighan in the
leading male role."
Olga Printzlau has written the
scenario.
806
THE MOVING PICTURE WORLD
May 10, 1919
'^«f.^S11rrst1rl«<l^/sv1^«(l^)«t1.>st1t}Sflr«(1l>SY)l78Y1ll«^
Rambles Round Filmtown
With WALTER K. HILL
A
The Rambler.
Big News Breaks on
Extreme West Coast
NUMBER of
prominent v i s i -
tors were enter-
tained at the Christie
studios last week, and
were shown how the
festive picture is made.
Among them were Ike
Colder, the representa-
tive of the American
Ice Company, who
regularlj' delivers ice to the laboratory;
Mrs. Irma Proudflesh, with her cute
little daughter, whom she wants to get
into pictures; John Skinner, correspond-
ent for the South Newark Daily Blatt,
who is interesting the actors in a sou-
venir booklet to be published with auto-
graphed photos of celebrities (paid for
by same), and a large party of society
girls from Pasadena who declared that
they would be willing to appear in pic-
tures just for a lark.
(No, they wouldn't care to accept
money for their appearance, but would
take the checks for souvenirs.)
The guests were photographed with
the president of the company, and later
entertained at an elaborate luncheon
especially prepared for the visitors at
Mrs. Pshaw's dainty chocolate parlor
in Hollywood.
After luncheon the prominent East-
erners were photographed for the news
weeklies, which will be shown in Guam,
Capetown, Adam's Mills, Ohio, and other
large cities, together with the latest
Christie comedy. The guests expressed
themselves as being highly pleased with
the manner in which the intricacies of
motion picture making were presented
to them, and declared that they had
never before realized that motion pic-
tures were no longer in their infancy.
— Pat Dowling.
— V —
Getting Facts in Good Shape.
Jay A. Gove, author of Fox press
sheets, tells the world that Jaunita Han-
sen is trying to live down her bathing
suit reputation gained in screen come-
dies of her earlier camera career.
While Miss Hanson is thus worried,
Anita Stewart is just starting in to live
up to what the Fox queen is trying to
live down.
"Words and Music by " (Fox).
(Copped Bodily from the Press Sheet.)
In which the villain's solo he's viol.
An interesting case of striking the lyre.
In which it is proved that vocal music
is instrumental in love.
In which the bass thief of an opera score
finds he has viol lute.
May an orchestra be said to have pro-
hibition tendencies when it begins to drop
bars?
"Viol! Viol! Viol!" is what the or-
chestra leader was crying one day during
rehearsal, and the young man who sits
over there in the corner facing the audi-
ence thought the director was criticizing
the organist.
Our pianist often can be discovered
sweeping the chords.
There probably are 99,000,000 people in
the United States who think they can
write songs.
— V —
Result of Heavy Reading.
Attention of Bert Ennis :
"Will you then flee from well ordered
cities and Virtuous Men? — From the
"Crito," by Plato, translated by Ben-
jamin Jowett.
— C. S. Sewell.
Here's a Jiote ot Enconragement.
It has been suggested that we suggest
that some photoplay producer use in a
subject of Oriental location the Kipling
quotation for a subtitle:
"For the East is East and the "West is
West
And never the twain shall meet."
So many have done so that others may
get discouraged.
— V —
Clyde Fillmore is now supporting
Madlaine Travers in Fox films.
He will Fillmore film as he goes
along.
— V —
Cause and Kffect in Titles.
Week starting April 27 the cinemas of
Kansas City assembled these photoplays.
We will give a very Sweet Caporal (ad-
vertisement) to the reader who writes the
best continuity:
Twelfth Street. — "When Men Desire"
(Theda Bara).
Wonderland. — "The Wicked Darling"
(Priscilla Dean.)
Regent. — "The Courageous Coward"
(Sessue Hayakawa).
Royal. — "Let's Elope" (Marguerite
Clark).
Liberty. — "The Heart of Humanity"
(Dorothy Phillips).
Doric. — "The Birth of a Nation" (D. W.
Griffith).
THIS young man, trained in newspaper work, had heard that there was an
opening for a bright publicist in one of the biggest film concerns in THE
industry. He felt useful and important when he was told to wait for the
boss until his turn came to be admitted to THE presence. . But the longer he
waited the smaller he felt until—
We'd Risk One Eye on It.
'Tis said that some get their reward
in the next world. Here's a clipping
from the New York Times, April 25:
Alice Joyce lost diary in phone booth at
Grand Central Station. Finder may keep
money. Reward for return of diary. 31
West 7\st Street. Columbus 9780.
As a nice ethical point, may I ask:
Would you look inside?
— Silas Frank Seadler.
In a Delicatessen Store.
Screen Queen (after a kippered herring)
— Do you speak German?
A Hun (camouflaged) — Nod ladely.
Arthur Brisbane once said that one
picture was worth a million words.
Press agents have taken him literally.
— Ben Grimm.
Betty Blythe complains that we have
not mentioned her name for weeks and
weeks.
She has been released from her Vita-
graph contract, and is now busy at Bio-
graph studios making scenes for "Hell
on Earth."
We didn't realize that leaving her out
would amount to that.
"What Money Can't Buy" (Paramount).
"Freckles" (Paramount).
"Harmony in Flats" (Universal).
"Virtuous Husbands" (Fox).
A drink after ?
"Help! Help! Police!" (Fox).
— D. B. Simpson. I
. !
Pete Smith threatened to change his i
famous salutation on F P-L copy. '
For a long time it has been "Please
Play Up."
Pete's made good. Now its plain
"Play Up."
— v —
Harry Reichenbach will give a private
showing of "When Bear Cat Went Dry"
to the ex-publicists of one of our lead-
ing film concerns.
"Efforts are being made," says Harry,
"to secure the Polo Grounds." This
event will initiate the airdome season
hereabouts.
— V —
It Takes a Lot More Than That
to Keep a Real Sleeper Avrake
Here you are: The other day the com-
pany— the Marion Davies Company, INK.
— went over to a two hundred year old
house, making proud the city of Hacken-
sack, to took some shots on the new
picture. Maid Marion did appear for
those shots in suit, tam, boots, etc.
The shots over. Director Allan Dwan
thought he'd do a few more there — be-
ing the house and the flowers, etc., ad lib.,
was all ready. But these new ones re-
quired Miss Davies to change her clothes.
These were dispatched for (excuse me,
they always use "hastily dispatched,"
don't they?) to Paragon Studio, from
whence the party had come, and, the
clothes arriving all right, it was decided
to go on, but where was Miss Davies to
change? The barn was full of horses,
and the chicken house full of 75-cent
eggs.
So her limousine was draped with the
real squirrel robes, and, presto, she got
Inside to change, A farm hand on a
Hackensack wagon had been grinnlngly
watching proceedings. And, with the
former Ziegfleld beauty changing into
pinafore and braids not two feet from him,
calmly threw his hayseed head into his
honest palms, fell asleep and snored!
— Rose Shulsinger.
May 10, 1919
THE MOVING PICTURE WORLD
807
MOYimncnm
WORLD
Founded by J.P.Chalmers in 1907
Entered >t the General Post Office. New York Qtr. •• Second Class Matter
Published Weekly bj the
CHALMERS PUBLISHING COMPANY
S16 FIFTH AVENUE, AT 43D STREET, NEW YORK CITY
(Telephone, Murray Hill, 1610, 1611, 1612. 1613.)
J. P. Chalmers, Sr Preaidenf
J. F. Chalmers Vice-Presi<lent and General Manager
E. J. Chalmers Secretary and Treasurer
James L. Hoff Assistant General Manager
George Blaisdell Editor
A. MacArthur, Jr Advertising Manager
The office of the company is the address 6{ the officers.
CHICAGO OFFICE— Suite 917-919 Schiller BuUding, 64 West Randolph
St.. Chicago, 111. Telephone. Central 5069.
PACIFIC COAST OFFICE— 610-611 Wright and Callender Building. Los
Angeles, Cal. Telephone. Broadway 4649. G. P. Harleman, Business
Representative.
SUBSCRIPTION RATES.
United States, Cuba, Mexico, Hawaii, Porto
Rico and Philippine Islands $3.00 per year
Canada 5^ P*"" y«*«"
Foreign Countries (Postpaid) 4.00 per year
Changes of address should give both old and new addresses m full
and be clearly written. Two weeks' time should be allowed tor change.
ADVERTISING RATES.
Classified Advektising— 3 cents a word for Help or Positions
Wanted, minimum 50 cents ; 5 cents a word for all commercial
ads., minimum $1.
DisPUiY Advertising Rates made known on application.
NOTE— Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty.third Street,
New York, and not to iadividoals^
CINE-MUNDIAL, the monthly Spanish edition of the Moving Pic-
ture World, is published at S16 Fifth Avenue by the Chalmers Publish-
ine Company. It reaches the South American and Spanish-speaking
market. Yearly subscription, $2. Advertising rates on apphcation.
Saturday, May 10, 1919
Association Takes Revolutionary Action
WHEN the National Association of the Motion
Picture Industry decided to censor the product
of its own members it did what may be
described as nothing short of revolutionary. In its
larger aspects clearly it is one of the most important
steps ever taken by organized producers and dis-
tributors ; and the step is the right one to take. It
will be indorsed and backed up by every one possessing
vision ; by every one who is concerned as to matters
beyond the moment, who takes pride in the standing
of the industry of which he is a part. It is legislation
with teeth in it sharp enough, if necessary, to do
deserved harm to those who, for temporary gain today,
would jeopardize for months to come the business of
their scrupulous competitors.
President Brady intimates that the "last straw" —
the one thing that impelled the producers and dis-
tributors to take matters into their own hands — was
the exploitation before mixed gatherings of "social
evil" films, intended at the time of their making solely
for showing to soldiers. That these pictures have a
mission this journal indicated in its review of several
weeks ago, but this mission is not fulfilled when they
are thrown on the screen unsurrounded by such safe-
guards as are obvious — safeguards plainly in the
interest of public decency. They are not subjects that
should be commercialized, not even by the United
States Government, and if any officer of the Govern-
ment has been a party to the sale and consequent
indiscriminate, unsupervised showing of these pic-
tures to unsegregated groups the National Associa-
tion would perform a public service if it should un-
cover his identity and tell the people about it.
The New York World, in a news story, announces
that the National Association by its action tacitly
admitted the recent charges of the female fifth deputy
police commissioner concerning immoral and salacious
films. If the outburst of Mrs. O'Grady was precipi-
tated by the exhibition of Government-made films
there may be a shade of truth in the statement. If
there be truth in it the men of the industry have a
right to demand of the Government that no action be
taken by any of its officers that will subject the motion
picture business to contumely. The motion picture
interests have supported the Government whenever
and wherever there was a chance to do so. The indus-
try is not entitled to, nor does it claim, any particular
credit for the performance of its duty. It does have
a right, however, to ask from the Government the
same protection of its business reputation that is
accorded to any other division of commercial activity.
The decision of the National Association will make
for better pictures. What is of more importance it
will go far to eliminate the few bad pictures, and that
means better business for every one who is deserving
of it.
Faith in the Future
NO more favorable indication of the health and
prosperity of the moving picture industry could
be desired than the week-after-week news of
building activities all over the country. This week
brings another refreshing chronicle — that of expan-
sion in the Northwest, New England and the Middle
Atlantic section, represented by Philadelphia. Three
colossal structures are going up in Minneapolis, St.
Paul and Duluth ; four houses representing an outlay
of a million and a quarter are under way in Spring-
field, Ansonia and Stamford; while Philadelphia will
soon erect six photoplay theatres, with capacities
ranging from 2,000 to 4,000 and the expenditure total-
ing more than $3,500,000.
The erection of these new picture palaces indicates
a confidence in the future of the industry. The capital
going into them is looking ahead. The slipping of the
building leash by the conclusion of the war, bringing
daily news of construction activities, demonstrates
besides the faith of the exhibitors in the backing of
the public.
At Large in Winnipeg: A Humorist
OUR Canadian correspondent sends word of the
suggestion made in Winnipeg that returned
soldiers be appointed to the Manitoba board of
censors. The story points out that the intimation is
due to the apparent fact that "seasoned warriors
generally are the possessors of broad minds, fair
judgment and practical intellect." The statement is
made that no action has been taken as yet.
Which surely is cause for regret. We are speaking
of the matter contained in the preceding sentence.
But is there any one in Winnipeg or anywhere else
who does not know that the very possession of "broad
minds, fair judgment and practical intellect" as a
general rule is sufficient in itself to establish disquali-
fication for the job — that is, in the minds of those who
most loudly do clamor for censorship?
Much might be written on this subject. The possi-
808
THE MOVING PICTURE WORLD
May 10, 1919
bilities for speculation are seemingly endless. Just
what productions would most likely be put under the
ban by a soldier board — a board composed of men just
back from service, where they had seen little in the
way of amusement? Of course, prize fights, abhorred
by all reformers, would be the first to feel the scissors ;
and then again bathing comedies would be removed
from the screen pronto. With slapstick surely soldiers
would have no patience. The "cooties" in "Shoulder
Arms" would be declared out of order as being — well
— indelicate and offensive to the finer sensibilities.
But why go further?
Your average soldier most closely approximates
"the man with the bark on." He has no patience with
cant. He estimates men by what they have done, not
by what they pretend. So, after all, we fear there is
no chance for their employment as censors.
Sunday Privileges Bring Responsibilities
SUNDAY pictures are now legal in the State of
New York. The moving picture exhibitors have
many friends who have supported their cause
with feelings of confidence that any powers granted
them would be well and wisely used. The opponents
of the exhibitors who made dire predictions as to the
outcome of Smiday pictures and prophesied all kinds
of Sabbath desecration will now be more censorous
and critical than ever. They will wear spectacles of
"extra magnifying power" and will keep a record of
all delinquencies so that they may be fortified with
material to attack the "Sabbath breakers" next year.
The future of Sunday pictures, therefore, is no
longer in the hands of the opponents, but the exhibi-
tors themselves must "make good," justifying their
friends and covering themselves with credit. If next
year, in addition to their present friends, they have an
army of new ones, together with satisfied authorities
and confounded opponents, they will deserve well.
Moreover, more than forty states in the Union are
looking to New York in these matters. Suffice it now
to subjoin the opinion of the Brooklyn Eagle at this
important time :
Our hope is that the motion picture magnates will realize
that a new responsibility is put upon them. Films of dignity,
of character, of educational value are available. If tawdry
eccentricities were cut out on Sundays, if the drama oflered
on that day were classical or artistic, or both, -opposition
would gradually disappear. But if the reverse is the
magnates' policy they may as well be warned that Sunday
restriction will come back, for this state is not ruled by
its city population, and Albany is not always or often
responsive to the East Side element of Manhattan.
Delivering the Goods
THERE is no going behind the returns ! The
goods arc being delivered! High-grade pic-
tures in greater numbers than ever before are
being shown to the public. In the Broadway theatres,
New York, the week of April 27 Cecil B. De Mille's
Artcraft production, "For Better, for Worse": Harry
Garson's "The Unpardonable Sin," starring Blanche
Sweet, and Goldwyn's "The Stronger Vow," with
Geraldine Farrar, were shown. The previous week
had seen Elsie Ferguson in "Eyes of the Soul," an
Artcraft picture.
The week of May 4 promises Nazimova in Metro's
gorgeous production, "The Red Lantern": the First
National release, "Mary Regan," starring Anita
Stewart, and the Salvation Army picture, "Fires of
Faith." Seven subjects of so fine a calibre in three
weeks is a record of which to be proud. The list of
other high-class pictures released lately is propor-
tionately large.
Making Friends with Newspaper Men
NO better advice can be given any exhibitor than
"Know the newspaper men in your own town."
It should be more than an acquaintance ; the
contact should be close enough to constitute real
friendship. On another page we tell the story of what
this friendship meant to Mr. Maloney, manager of the
Strand in Fort Worth. The theatre man was con-
fronted with a situation — one in which he found his
house booked to show a pretentious subject, but lack-
ing the wherewith that would exploit it. There were
no heralds, posters, press sheet, slides, or any of the
accessories usually accompanying, or rather antici-
pating, the film. Mr. Maloney called on his newspaper
friends, and he leaned on his club chums. In spite of
the initial handicap the picture was viewed by throngs ;
and it was well advertised, too, both in the news-
papers and by word of mouth.
Speaking about the possibiHties of an alliance
between the picture showmen and the newspaper men
of his city, a suggestion has come to us as this is being
written. When you, Mr. Exhibitor, talk with your
local newspaper man about the manner in which he
ignores the news value of motion picture announce-
ments, and incidentally mention the large amount of
space given to sporting news, don't intimate that the
latter be curtailed in any way. If you do you will
create antagonism. Ask him to establish an extra
department.
One argument exhibitors may use in this connec-
tion— and beyond question it is a good one — is that
for every additional subscriber put on the presses of
a daily newspaper there is an increase in the value of
the advertising. In other words, the increased circula-
tion makes the paper more valuable to every merchant
employing those columns to exploit his goods ; and
the newspaper may accordingly charge increased rates.
So it works out that the publisher gets his return —
his monetary return — from printing motion picture
news, not necessarily from the exhibitors, but from
every advertiser using his columns.
The Right Way to Remove Misunderstandings
THE exhibitors and exchangemen of New York
City have adopted a sane way of removing mis-
understandings. On Wednesday, April 30, the
members of the F. I. L. M. Club and the exhibitors of
New York inet in open session and talked plainly.
Among the suggestions submitted by the exhibitors
for the consideration of the exchangemen — and assur-
ance was given that they would receive thoughtful
attention — were exhibitor representation on the griev-
ance committee of the exchangemen ; a standard con-
tract to be used by all exchanges ; acceptance or rejec-
tion of contracts within seven days after signing, and
the elimination of the deposit or the payment of 6 per
cent, interest.
Europeans Want No War Plays
WAR plays are taboo abroad, according to Ches-
ter Beccroft, American rej^rescntative of the
.Scandinavian Film .Xgency, just returned to
the United States from an eleven weeks' trip covering
England. Denmark, Sweden, Norway, Finland and
France. Of things military the men and women on
the other side have had their fill in the last five years.
There is a scarcity of motion picture theatres abroad.
Mr. Beccroft points out, and adds that under post-war
regulations foreigners are debarred from building.
Europeans like American ])icture-making methods,
and arc adopting them.
May 10, 1919
THE MOVING PICTURE WORLD
809.
Personal and Otherwise
JESSE GOLDBERG, of the Frohman
Amusement Company, just one
month since his departure to the
Coast, has returned to New York. He
is enthusiastic over the two-reel west-
ern productions by the Frohman Com-
pany, and says he will give a trade
showing the latter part of next week.
* * *
The Sawyer and Lubin Pictures Cor-
poration, by additions to their newly
furnished and decorated offices, is shar-
ing the eleventh floor of the Longacre
Building about fifty-fifty with the
Metro.
Phil Kauffman, from Toronto, repre-
senting the Allen interests, is in town.
He is stopping at the Astor.
* * *
We announce with much regret the
death of the father of Irving Cohen,
manager of the Sixty-eighth street and
Rex theatres, New York. Mr. Cohen
is an honored member of our industry
and his many friends extend to him
their deep and sincere sympathy.
* * *
C. J. Meegan, publicity director for
General Film, during the time George
Kleine was general manager, has been
employed by the Knights of Columbus,
in a clerical capacity. Mr. Meegan is
contemplating going to Cuba as a rep-
resentative of a large commercial con-
cern.
if * ^
Wid Gunning, who has been in New
York for the past two weeks, will re-
turn to Los Angeles, the week of May
8.
* * *
The executive offices of the United
Artists Distributing Corporation, now
occupy the rooms in the Godfrey Build-
ing, hitherto tenanted by General Film.
* * *
Lewis Boche, manager of the Electric
Theatre Supply Compan3^ of Philadel-
phia, was in town during the conven-
tion of the First National. With him
was A. G. Buck, associated with Harry
Schwalbe, of Philadelphia.
Harry Crandall, of Washington, D. C,
was in New York last week with Mrs.
Crandall and their daughter, Ethel.
Harry did a lot of business while here,
but we are glad he gave us an oppor-
tunity of meeting part of his family,
whose hospitality we have enjoyed on
many occasions when visiting the Na-
tional Capitol.
*• * *
George Germain, as salesman, goes to
Buffalo with Select's new branch mana-
ger, A. W. Moses.
* * *
We met Fred P. Elliott, of the Clinton
Square, Theatre, Albany, at the Astor,
the other day. He has in mind the
building of a larger house at the state's
capital.
* * *
J. M. Franklin, of the' Strand, Hali-
fax, N. S., wrote us a few days ago that
he has given a special showing of the
"Life of Nelson," a feature made in
England. He speaks of it in glowing
terms.
* * *
P. S. Greenburg, Philadelphia repre-
sentative of the Capital Film Company,
was in New York during convention
week at the Hotel Astor. He will re-
main in New York for several days and
says it is very probable that the Capital
will establish an office here in the film
centre.
While talking with Mr. Greenburg,
we were introduced to F. H. Smith, of
the home office of the Capital Film Com-
pany, located at Indianapolis.
* * *
Vitagraph has made many marked im-
provements in the rearrangement of
their business offices at 1600 Broadway.
The space which was used for the ship-
ping and distribution of posters and
printing is now occupied by the execu-
tive office staff.
* * *
In the course of saunterings on the
film trail the past week, we met up
with the following out-of-town visitors
to Manhattan : Ludwig Schinaler,
Nathan Ascher and F. O. Neilson, of the
Mickey Film Corporation, Chicago;
Tom Moore, of Washington, D. C. ; Sol
Lesser and T. L. Tally, of San Fran-
cisco; Alfred S. Black, of Rockland,
Maine; John A. Schuberg, W. P. Dewees
and R. A. Scott, of Vancouver, B. C. ;
A. Cubberly of Ruben & Finklestein,
of Mineapolis, and N. J. Flynn of Rich-
ard and Flynn, Kansas City.
* * *
We are told that Sam Suchno, of Al-
bany, N. Y., has taken over Proctor's
.•\nnes, which he will remodel for a mod-
ern motion picture house. He also has
under consideration the building of a
new theatre in the fall.
* * *
Mary Pickford has taken her depart-
ure from the Coast and will arrive in
New York, on Friday, May 2.
* * * ■
William S. Hart is in our midst and
camping at the Hotel Claridge.
* * *
J. W. Flynn, general manager of the
\'itagraph Distributing Company, is on
his way to California. He will stop at
the X'itagraph exchanges en route. He
will be gone about three weeks.
President Price Meets
Trade Paper Editors
OSCAR A. PRICE, president of the
United Artists, which organiza-
tion sometimes is referred to as
the Big Four, was the guest at
luncheon of the editors of the five mo-
tion picture trade papers at their week-
ly get-together April 25. Mr. Price
frankly is seeking information about the
making and distribution of motion pic-
tures. He makes no pretense of hav-
ing any advice to impart on these sub-
jects.
The former officials of the railroad ad-
ministration is a likable man to meet.
He is without frills. His gray hair
seemingly is no indication of his age.
His face is j^outhful, yet bears the im-
press of the stamp of experience in
large affairs. He is one of those who
acquire knowledge fast.
Perhaps Mr. Price's idea of success
was summed up in his reference to one
of his former associates, a man who
has attained eminence in the United
States Army and whose name had been
mentioned by one of the party : "You
call him a genius. So he is. You will
notice that most men who are credited
with possessing that attribute have a
capacity and a will to work eighteen
hours a day. That is what he does."
Mr. Price saw service in the Span-
ish-American war, emerging a first lieu-
tenant. He is a former newspaper man.
Incidentally he is a type for which there
always is room in any industry. That
among the motion picture fraternity the
chief of the United Artists will be voted
a welcome addition is a foregone con-
clusion.
Boston Director for Broadway.
Signor Ronualdo De Martin, formerly
of the Boston Symphony Orchestra, has
been engaged by B. S. Moss to conduct
the New American Symphony Orches-
tra of forty pieces at the Broadway
Theatre, which will open Friday night
under the direction of Mr. Moss, with
"The Unpardonable Sin," the big multi-
reeler, as the chief pictorial attraction.
The members of this orchestra are so-
loists of individual distinction, and rep-
resent the pick of the country's sym-
phony field.
O'Shea Returns to the Universal.
James O'Shea, who started his picture
career as a member of the business de-
partment of the Morosco plant, has re-
turned to the Universal. O'Shea made
"The Rummy" and "Jim Bludso" for the
Fine Arts. Now that he is with Uni-
versal he will soon be seen in support
of Neal Burns in the comedies being
produced by Al Santell. He has been
assigned a heavy role in "Father Was
Wise," a comedy in which Neal Burns
and Josephine Hill are starred.
Oscar A. Price
President of United Artists.
Goldwyn Distributor Knighted.
Oswall Stoll, one of the most impor-
tant amusement men in England, man-
aging director of the Coliseum Syn-
dicate and distributor of Goldwyn pic-
tures in the entire United Kingdom, has
just been knighted for his work during
the war, which aided greatly in keep-
ing up the morale of the British army.
Mr. Stol! — now Sir Oswald — contributed'
liberally to all the war charities, and
did his most important work throuith
the arranging of amusements for the
soldiers.
810
THE MOVING PICTURE WORLD
May 10, 1919
ROBERTSON-COLE CREATES NEW BRAND
Exhibitors Mutual to Release "Superior Pictures" —
First One Is Warner's "The Man Who Turned White"
ROBERTSON-COLE announces that,
beginning with the first of June,
they will inaugurate a new brand
of attractions which will be: known as
■"Superior Pictures."
Only the most pretentious and vital
photoplays, with a stirring public ap-
peal, will be released by Robertson-
Cole through Exhibitors Mutual under
this category.
H. B. Warner, in the Jesse D. Hamp-
ton attraction, "The Man Who Turned
White," a big, pulsating photodrama of
the ever-interesting, mysterious sands
which lie down behind the Mediterra-
nean, will be the initial Superior Picture
released by Robertson-Cole.
Superior Pictures will be "specials" in
every sense of the term, and must pos-
sess an extraordinary box office value
before going under this classification.
Superior Pictures All "Specials."
Robertson-Cole is taking its keen
judgment on inaugurating the series
with "The Man Who Turned White."
This Warner picture is hailed as one of
the most finished products ever sent out
of the West.
After a most exhaustive study of the
motion picture situation Robertson-
Cole have come to a decision regarding
the real merit of "Special" productions,
and with the inauguration of Superior-
Pictures these views will be put into
practice. Any photo play which is re-
leased as a Superior Picture will have
to be a "special" in every respect, it is
said. And no production will come un-
der the classification of Superior until
it has passed the test of rigid per-
fection Robertson-Cole has arranged for
these offerings.
In their study of the field, the Robert-
son-Cole officials have found that spec-
tacles do not always attain the "spe-
cial" class in the eyes of the public. It
is the public which must be eventually
satisfied, and it is the box office as well
as the artistic merit which will be con-
sidered by Robertson-Cole in the selec-
tion of Superior Pictures.
May Be Sure of Superiors.
Exhibitors may feel certain, Robert-
son-Cole promise, that when they book
a Superior Picture they are obtaining
a "special in every sense — a production
of the first rank."
"The Man Who Turned White" was
screened in New York last week, and
was hailed as one of the biggest and
best pictures Robertson-Cole has ever
handled for American distribution.
Money was spent lavishly, though care-
fully, it is said, on "The Man Who
Turned White." An entire Arabian vil-
lage was built for this picture, elab-
orate interiors were erected in the
Hampton studios, and the entire coun-
try was scoured for the finest type of
Arabian horses.
The supporting cast contains all
prominent players, with the beautiful
Barbara Castleton as leading woman.
Emerson-Loos Investigation
Tour Shows Need of Stories
JOHN EMERSON and Anita Loos,
the well-known writers and pro-
ducers for Paramount, have re-
turned to New York after a trans-
continental tour, undertaken for the
purpose of investigating conditions in
the industry, getting closer to the audi-
ences and theatre managers, and thus,
with their fingers on the film public's
pulse, determining what is required for
their future productions.
When Mr. Emerson and Miss Loos
were interviewed upon their return, they
concluded their discussion of the whole
situation throughout the country, by
saying, "They don't need more stars or
new ones, they don't need more direc-
tors or better ones, they don't ask for
more artistry or more elaborate settings,
the public is not looking for new tricks
of the camera or in lightings, but they
certainly do want more good stories."
Mr. Emerson and Miss Loos visited
over twenty of the larger cities and no
less than thirty smaller communities,
where they tested out their plan pre-
cisely as they did in Chicago, Denver,
Kansas City, San Francisco and other
large cities. Mr. Emerson appeared be-
fore a number of men's clubs, while
Miss Loos spoke to more than forty
women's organizations. After every ad-
dress they invited open discussion by
their hearers and in this way gained a
very accurate idea of what the better
class of the public wants. They also
interviewed theatre managers, managers
of exchanges, and people in all walks
of life.
Did You Say "Money Corral"?
It looks like William S. Hart in "The
Girl Corral." but Artoraft says
it's "Money."
Cummings With Famous Players-Lasky.
Irving Cummins has been placed under
contract by Famous Players-Lasky Cor-
poration to appear in pictures made on
the Pacific Coast, starting July 1.
Mr. Cummings has just coinpleted
work in "Street Service," doing a heavy
role, under the direction of Hugh Ford.
Tom Santschi.
Favorite featured in Fox plays.
Prior to that, he appeared in Ethel Clay-
ton's picture, "Men, Women and Money,"
for Paramount. Among the screen stars
Mr. Cummings has supported are Clara
Kimball Young, Nazimova, Florence
Reed, Pauline Frederick, Hazel Dawn
and Ethel Barrymore. He also played
an important part in Maurice Tour-
neur's production, "The Whip."
Want Ways of Securing and
Protecting Patents Changed
REFORM of the procedure covering
the securing of patents will be
agitated early in the coming ses-
sion of Congress, and a number of bills
have already been prepared to cover
what are considered needed changes in
the present methods of securing and
protecting patents.
For years, it is declared, individual
inventors, manufacturers and attorneys
have endeavored to secure needed re-
forms, but have failed because of lack
of unanimity among those working to-
ward that end. The patent committee
of the National Research Council, how-
ever, composed of some of the leading
scientists, inventors and patent lawyers
of the country, has completed an in-
vestigation of the Patent Office and
patent system and have determined
upon suggestions which will be included
in four bills which have been prepared
for submission to Congress.
The proposed measures will call for
the establishment of a single court
of patent appeals, the separation of the
Patent Office from the Department of
the Interior and its elevation to the
position of an independent bureau; in-
creases in the salaries of examiners, so
as to enable the Government to secure
the men best equipped for the work;
and an amendment to the Revised Stat-
utes enabling the patentee in all suits
where the patent has been found valid
and infringed to recover at least a rea-
sonable royalty or other form of general
damages.
They Can't Walk Back
Buy Bonds to the Limit
May 10, 1919
THE MOVING PICTURE WORLD
811
ROTHACKER WAS HIS "WRECKERSHIP"
Man Who Pioneered Fields of Film Manufacturing
and Motion Picture Advertising Edited "Signal" in
Wieser, Idaho, and "Wrecked". Freight as Side Line
THE editor of the Wieser Signal,
Wieser, Idaho, put on his coat. It
was an hour past noon and the
sheet was off the press. His work for
the day, not only as editor, but as star
reporter, office boy, business manager
and advertising expert was done. Con-
sequently he was on his way to the
freight station to make a little money.
Fifteen minutes later saw the editor,
or rather the composite staff, of the Sig-
nal, Wieser, Idaho, in shirtsleeves and
a stream of perspiration wrestling
freight in and out of the cars at the
station for the munificent wage of
thirty cents an hour.
Editorship and Wreckership.
Watterson R. Rothacker was "on his
own." The clean-cut chap who to-day
owns the Rothacker Film Manufactur-
ing Company, Chicago, who pioneered
not only the independent printing and
developing field, but the realm of ad-
vertising through the motion picture,
was recuperating his fortune by editing,
etc,., etc., the Wieser Signal for a sal-
ary and wrecking Wieser freight for a
wage. He was editor-wrecker, because
the Holy Terror gold mines in the Thun-
der Mountain district, of which Wieser
was the geographical advance agent,
had played the wrecker to the gold he
had invested therein.
Not that he wasn't fitted for either
editor or wreckership. The very fact
that "Marse" Henry Watterson, famed
through his association with the Louis-
ville Courier-Journal, was his godfather
and intimate friend, was enough to qual-
ify him in the journalistic race, even
if his folks before him hadn't been own-
ers of a chain of newspapers in Salt
Lake City, Denver, Omaha and Has-
tings. And his football training at
Lewis Tech in Chicago had fitted him
beyond peradventure of a doubt in the
art of tackling freight. The graceful
trick of taking a runner out from be-
hind, mastered on Tech's gridiron, was
responsible, also, for the versatility he
displayed in bringing the loping steer
to earth during the year he tarried with
the Mule-Shoe Bar ranch in Colorado.
But the atmosphere of the cattle
ranch, the freight platform, and night-
day-city-editorial-managing room of the
Wieser Signal was far removed from
that of the room in the Biltmore, New •
York, when the Moving Picture World
man called to interview Watterson R.
Rothacker, probably the most success-
ful man of his age in the film industry
to-day. Mr. Rothacker's little girl will
put thirty-four candles in his birthday
cake on May 6.
Nothing of Wieser at the Biltmore.
The desk in Mr. Rothacker's room at
the Biltmore was littered with tele-
grams. One of them he read to the
World man, and the wire told that the
negative of "Daddy Long Legs," Mary
Pickford's first First National, had left
Los Angeles for the Rothacker plant in
Chicago. A conversation on the tele-
phone brought .forth the information
By William J. Reilly
that work on the Anita Stewart fea-
ture, "Mary Regan," another First Na-
tional, was going on at the printing
plant.
The First National is one of the many
producing concerns whose film the
Rothacker Film Manufacturing Com-
pany prints and develops. May is the
birthday month of Mr. Rothacker and
his plant both, and the plant will cele-
brate this May the ninth anniversary
of its foundation.
Back in 1910, after three years as Chi-
cago manager of the Billboard, Wat-
terson R. Rothacker saw the possibil-
ities of an independent printing and de-
veloping company which would, by vir-
tue of the investment represented by
its formation and the building of its
Watterson R. Rothacker.
"A regular fellow" who has broken ground
in new fields of the industry.
plant, complemented by the employ of
a corps of expert chemists, turn out
more satisfactory prints than those
made by the employes of the various
producers in their own laboratories. Mr.
Rothacker figured that an independent
concern, to which the producers would
farm out their negatives for printing
and developing, would have to turn out
so fine a quality of print in order to
make the investment a real, paying
proposition, that it would be inevitable
for the producers to keep their nega-
tives away from his plant.
Successful Years of Film Making.
The nine years of life of the Roth-
acker Film Manufacturing Company
have been nine years of success. In
1914 Mr. Rothacker bought out the in-
terests of Carl Laemmle and R. H.
("Bob") Cochrane, who had always main-
tained an interest in him and in his
business undertakings, so that ^he has
had complete control of the company
for the past five years.
The Chicago plant is a model of fire-
proof construction, even down to the
office furniture. It has every modern
facility for perforating, cleaning, de-
veloping, printing, washing, inspecting,
tinting and toning film. Each scene is
exactly tested and timed and the ideal
printing time established. Mr. Roth-
acker's experts, mostly college men and
trained chemists, tackle any proposition
from ten feet to a million. His research
department is constantly at work seek-
ing to better established processes or
to devise newer and better ones. The
repair service follows the prints of every
exchange.
Working on Color Standardization.
The Rothacker brain is never at rest.
Right now it is working on a scheme
for the standardization of colors used
in tinting and toning. This scheme will
give every shade of every color a trade
name so that a producer can specify ex-
actly and definitely what shade of blue,
for instance, he wants used on a set
of night scenes. These names and col-
ors eventually would be standardized in
every laboratory in the country.
Mr. Rothacker will establish on the
Coast and in New York a service station
where directors may have a negative
developed and see the original print
without the loss of time.
In regard to American chemicals, Mr.
Rothacker said: "I have every faith
in the American chemist. We are using
American chemicals and find them sat-
isfactory in every use and process."
Speaking of the printing and develop-
ing situation in general, Mr. Rothacker
said, "The exhibitor to-day knows a
poor print from a good one, but there
was a time when he didn't know and
didn't care. Hundreds of thousands of
dollars may be put into the production
of a picture, but if the print turned out
is a poor one, the photoplay is a ghastly
failure. The importance of proper
printing and developing cannot be over-
estimated."
Makes Anything to Order.
The plant in Chicago is equipped with
a modern six-set studio, and the Roth-
acker company will make anything to
order from a single reel industrial pic-
ture to a multiple-reel feature. Mr.
Rothacker was the pioneer in the busi-
ness of making motion pictures for ad-
vertising purposes. Backing Up the
idea that a good picture is worth more
in the presentation of any thesis than
a million words, he formed a company in
conjunction with Carl Laemmle and
"Bob" Cochrane to make industrial pic-
tures. The long list of concerns for
which he made special advertising pic-
tures includes the names of Du Pont
Powder, Postum, Northern Pacific, Win-
chester Repeating Arms, Atlas Powder,
Burroughs, Packard, and Armour & Co.
The work is still going on in fine shape
812
THE MOVING PICTURE WORLD
^Fav 10. 1919
as the Rothacker firm has every facil-
ity, including camera men, scenario
writers, a studio, and the big printing
and developing establishment. Crews
are constantly at work turning out
single reels for industrial organizations
and civic bodies.
Mr. Rothacker's articles on motion
picture advertising in the London Bio-
scope attracted worldwide attention,
England particularlj' being stirred by
the ideas of this enterprising and far-
sighted Yankee. Another of Mr. Roth-
acker's advertising stunts was that of
going into a town, making pictures of
the people and their various organiza-
tions, and then showing the townsfolk
their celluloid doubles on the screen on
a percentage basis with a local thea-
tre. Mr. Rothacker, however, gives
credit for this idea to Carl Laemmle.
Projects on the Way.
The head of the Rothacker Film
^Manufacturing Company is a producer
also. He is about to put on the market
a weekly super-scenic, a weekly maga-
zine reel, a novelty reel, and a six-reel
feature.
"The future of the motion picture in-
dustry is brilliant," was the way in which
Mr. Rothacker modestly turned the re-
mark of the World man to the effect
that, for a man of thirty-four, he had
done his "bit" in the infant industry.
"We are on the eve of a newer era,"
he went on. "Better people are getting
into the industry, and it is getting to be
known as an industry and not as a game.
It used to be treated like a carnival
or a circus, but that is not true to-day.
There is vision behind the work these
days. A new era is ahead."
And when the morning of that new
day breaks the six feet of clean, trim,
athletic manhood which goes with the
name of a thoroughbred, Watterson R.
Rothacker, will be seen on the horizon
Elmo Lincoln Has Attained
Stardom by Sheer Merit
ELMO LINCOLN, who is soon to be
featured by Universal in a new
eighteen episode serial entitled
"Elmo — the Might3%" has become a
cinema star by sheer merit.
In addition to being one of the strong-
est men on the screen, five years in
the studios under the direction of
prominent producers have made Lincoln
an actor of no mean ability.
Born in Indiana in 1889, Mr. Lincoln's
thoughts were turned to mechanical
construction and engineering. At an
early age he became a locomotive en-
gineer and gradually drifted Westward.
In 1913 while working for the South-
ern Pacific out of Los Angeles, Mr.
Lincoln was approached b}'^ a member
of D. W. Griffith's staff and asked to
go into pictures. Reluctant^' Mr. Lin-
coln agreed and was seen on the screen
for the first time in "The Battle of
Elder Bush Gulch." Later he appeared
in "Judith and Bethulia," "The Clans-
man" and "Intolerance."
Realizing that he possessed the proper
physique and athletic prowess, Mr. Lin-
coln was engaged to portray "Tarzan"
in "Tarzan of the Apes." In this pro-
duction he scored a tremendous hit
and repeated this success in "A Ro-
mance of Tarzan." He also was seen
in "The Kaiser, the Beast of Berlin"
as the blacksmith of Louvain. Mr. Lin-
coln also appeared with Hobart Bos-
worth in a number of Jack London
productions and with Mae Marsh and
Robert Harron in "The Shattered Idol."
Hasn't Even Time to Part His Hair.
'J'liiit s how l.usy Maxwell Kar^or is,
director generaling at Metro
studios.
Says Harry Durant,
Goldwyn Scenario Editor.
What you're trying to do in the
pictures is to tell a story, with
all the development of plot, accu-
mulation of interest, and climatic
effect that you get in a short
story. You can picturize a novel,
but you've got to tell it with the
swiftness and vividness that you
get in the "singleness of effect"
of the theoretical and hypothe-
tical short story. And yet there
is one essential difference. A
story communicates itself through
words ; the film story goes di-
rectly to the eyes. In the one
the brain makes the pictures for
itself — in the other the pictures
are made for the spectator and
the mental energy needed to
create images is saved for the
doubly energetic realization of
the theme already picturized.
The result of this power of the
|)ictures is to extend the action
to the part of everyone in the
scene. On the stage, the action
is thrown from one character to
another. It is true that the villain
may I)c tugging at his revolver
while the hero defies him, but the
audience is listening to the hero's
fine words. In a written story
only one character can be pre-
sented at a time. The limitation
there is greater even than on the
stage. On the screen, on the other
hand, the action extends to every-
one in the setting. The eyes of
the audience watch every char-
acter and every movement.
Jackson Gregory.
Author of "Six Feet Four" and other
William Russell American features.
Two Gaumont Employes
Back from War Service
LARRY DARMOUR, first lieutenant
in the photographic division of the
United States Signal Corps, is now
out of the service and will soon re-
sume his work as assistant to Pell
Mitchell, editor of the Gaumont News
and Gaumont Graphic.
Mr. Darmour had many exciting ex-
periences with the American Expedition-
ary Forces. He worked on all sectors
held by the L^nited States Army, and for
three months was assigned to the Peace
Conference in Paris. Among other in-
teresting feats at the front he made
the first Allied pictures of the emplace-
ment of the "big Bertha," one of the
long range guns used in the bombard-
ment of Paris. Mr. Darmour's first for-
eign camera service was won on the
Henry Ford peace ship expedition. ■ He
began his motion picture career in 1914
with the Gaumont Company'.
Another Gaumont man who has seen
service and who has now resumed his
duties with the company is Lucian
Veuve, who is employed in the Flush-
ing branch, although he expects to re-
turn to his home country. I-Vance, in a
few months.
Air. Veuve was one of the first French-
men in this country to return to France
when war was declared in 1914. He
immediately volunteered for service and
was assigned to the foreign letters di-
vision of the censors' office, and so well
did he fill his post that Premier Cle-
menceau wrote him a personal letter
commending his work.
Mr. Veuve received his honorable dis-
charge on March 20, and returned to
the United States.
No tivo men ad-c'crlisr alike. If they
did, there would be little pull in advertis-
ing. But the man zvho does the best work
is usually he hwo makes the most radical
dcl^arturc from the average.
May 10, 1919
THE MOVING PICTURE WORLD
813
RUBBERNECKING IN FILMLAND
THE old colony is busy, positively
popping over with pep, stepping
right along on high day and night;
the studios all busy, with every head,
every star, every director and every
player working like a Trojan to make
the Victory Loan a success.
Down in Pershing Square there is a
wonderfully realistic miniature ship call-
ed the "Victory," and every night this
vessel is manned by a crew of players
captained by a star or a director, and
the people pack themselves into the park
like the proverbial sardines in the meta-
phorical tin can, and they cheer and hur-
rah and huzza and listen to the music
and join in the choruses of the songs
and look at the stars and — best of all —
they buy bonds.
It is a good thing Rubbernecking is
full of rubber. It had to be stretched
all over the map this week, and even
then it didn't get but a modicum of the
momentous happenings.
National Builds Bit of Bowery.
One day I went out to the National
studios, where Director Bertram Bracken
has got a section of little old New York
set up in the lot for Henry Walthall's
new play, "The Parted Curtain." Bow-
ery stuff, with the elevated railway and
a stairway that is practical enough to be
climbed up on, and a lamppost that is
not real enough to be leaned against
unless you want a property man with
a hammer in his hand and a baleful lo'ok
in his eye to regard you with a look of
scorn.
Underneath the elevated stairs a row
of fronts, stores, pawn shops, AIcGurk's
Place, a window that might belong to
a restaurant from the looks of its sign,
which reads "He that cometh to me
shall never hunger," but which is in
reality a mission ; and next to that, the
•Little Jumbo saloon, with a fine picture
of a scoop of suds on its glass front.
Putting on Scoop Stuff for the Drys.
They were not shooting the street
stuff, but I went in to one of the dark
stages and found the interior of the
Little Jumbo all set up, and Bert
Bracken making drama on the sawdust
floor.
Henry Walthall and William Clifford
were working in the scene, and Wal-
thall's make-up was so good that I had
to have him pointed out before I recog-
nized him.
Watching them make that scene in the
barroom answered a question that I
have long wanted answered.
Bracken staged a bit of action that
showed Clifford having a tilt with the
Bartender. There was an extra in the
scene, a little sawed-off chap. I don't
know where they picked him up, but he
was the exact type.
The extra's part was to lend atmo-
sphere to the scene by drinking a tall
scoop of beer. When the time came he
raised the glass to his lips, tilted back
his head and let gravity do the rest. I
never saw such simplicity and such ut-
ter realism.
When Retakes Add to Gayety.
I have often wondered what it was
that the players drank in movie bar-
rooms. After that scene I began to sus-
pect. Then Bracken said, "We'll take
it again." A smile of beatitude over-
spread the extra's face, and my sus-
Players Positively Popping
with Pep to Pusli tlie Vic-
iory Loan Over the
Highest Top
By Giebler
picions grew stronger. They started
the camera and again the extra ele-
vated the scoop and again the liquor
disappeared with pouring-it-in-a-i'at-hole
realism.
Bracken was still unsatisfied with the
action, and once more the extra did his
part, with never a gasp or a gurgle,
never a slip to the machine-like smooth-
ness of his work, and my suspicions be-
came a certainty. I knew.
I am casting no insinuations, making
no inviduous allegations, but that chap
was not drinking the cold tea with soap
suds on it that many of us have been
led to think is served over movie bars.
There was too much dram-ah to his
work for thai.
Meets Up with a Crowd.
I had a long talk with Mr. Walthall,
and he told me about the play he was
making and his part, which is a Wal-
thall part down to the ground.
Then I went over on another stage
and saw William Seiter direct Carter
De Haven and Flora Parker De Haven
in a comedy dining room scene which
was good and snappy. I saw Harry Pol-
lard, who said he was going to start
directing Bill Parsons "tomorrow" in
a comedy, and Louis Chaudet wearing
an overcoat and a megaphone practic-
ing for his next Billie Rhodes feature.
I then paid my respects to Isadore
Bernstein and told him how much I re-
gretted the fact that mj- old friend Smil-
ing Bill and Mrs. Smiling Bill were
not at the studio.
After this I went over to Metro, and,
as we would say back in Missouri, I
ran "right smack dab" into a circus.
Bert Lytell Digs Up a Collar.
The circus, which was the most com-
plete I have ever seen on a movie lot,
was being used as a location for Bert
Lytell's new feature, "One Thing at a
Time O'Day," and Bert — talk ' about
make-ups! He had on a suit of rube
store-clothes and one of those clean-
'em-yourself-with-a-wet-rag rubber col-
lars that I thought went out along with
free silver parades.
Bert says he got the collar down in
Sonora Town, the Mex quarter of Los
.\ngeles, and he wouldn't take a whole
dozen of imported collars for it.
The circus, as I have said, was most
complete, and Bert says he once trans-
ferred the contents of a good-sized lake
into the interior of three elephants to
look at one not half so good. And there
were three hundred extras sitting in the
seats, having a good time and getting
paid for it.
John Ince was directing the circus and
Webster Cullison was helping. Eileen
Percy was supporting Lytell. Jules
Hanft was the ringmaster, and Bull
Montana was a trainer who got "One
Thing at a Time O'Day" in shape to
knock the tar out of Stanton Heck, who
plays the heavy.
Sounds Like a Regular Circus.
There were all kinds of animals; a
band dressed in tights ; a tall Uncle Sam,
who kept bumping his head against the
top of the tent; a trained goose, and a
"mountain canary" with a colt — I sup-
pose you call 'em colts — that was just
a little over a month, and the cutest
little thing!
Bert says he is going to teach it to
sing in his odd moments.
It was hard work, but I finally man-
D. W. Griffith Making Speech at the Opening of the Picture Players Bond Drive.
814
THE MOVING PICTURE WORLD
May 10, 1919
Hale Hamilton
Demonstrating "Pep" in liquid form.
aged to drag Theodore Taylor, who is
doing the press work at Metro, away
from the circus and over on the stages,
where I found Charles Swickard work-
ing out a scene from "His Father's
Wife" written by my old friend, Ed
Durling.
Nothing Temperamental About
Swickard.
May Allison was playing the lead.
Hugh Fay, Frank Curier, James Weston
James, Walter Percival and Henry Mil-
ler, Jr., son of the Henry Miller of the
regular stage, were in the action, and
Charlie was going along in the usual
smooth and easy manner that always
permits of his dropping everything and
coming out of the set to give visitors
a hearty handshake and a friendly greet-
ing.
On another stage Hale Hamilton was
doping out "Full of Pep," a Latin-Amer-
ican comedy under the direction of
Harry R. Franklin.
Hale was in the set entirely sur-
rounded by bottles of his wonderful
"pep," the stuff he uses to invigorate
the population of a Central American
city in the film, and stuff that we are
going to be sadly in need of after July
first in these United States.
Alice Lake, ex-slapstick queen, Frank
Malatesta and Alice Nolan were work-
ing with Mr. Hamilton.
Viola Dana was out on location with
her company, making outdoor stuff for
"The Pliant Patricia," and George D.
Baker was getting ready to take a vaca-
tion.
Leonhardt Stocks Up on Cones.
Monday night I went down to see the
dedication of the ship Victory; saw the
bottle of water from the River Rhine
smashed over the bows ; heard D. W.
Griffith make his impassioned and tell-
ing speech ; talked to Harry Leonhardt,
who had his usual job of taking care of
the door and lost children.
Last October, when Harry was guard-
ing the gate at the Tank bond sale meet-
ings he evolved a neat little system of
taking care of the lost kids. As soon as
a youngster would find its way to the
tank, which it invariably did, Harry
would have an announcement made to
the crowd through a megaphone and
then start filling the kid up on ice cream
cones until its parents arrived.
Harry says it is a fine scheme but it
needs some kind of checking system
to prevent the same kids from getting
lost two or three times every night.
One kid showed up the first hour of the
first night of the present drive and said:
"Well, here I am, lost again. Bring on
your cones."
The End of a Perfect Week.
The next day I went out to the
Christie plant and saw Al Christie ex-
ercising his wonderful gift — I wish I
had a word that would express ambid-
exterity of mind. At any rate, Al has it,
whatever it is that enables him to di-
rect comedies, write stories, continuity,
talk to half a dozen visitors all at once
and keep on smiling at the same time.
I watched Fay Tincher and Katherine
Lewis putting comedy in classical danc-
Bert Lytell and His Mountain Canary.
Both members of the Lambs Club.
ing; said Hello to Charles Christie, and
a few brief words to Pat Dowling, edi-
torial expert, and came away.
That night I went down to the ship
again, and watched Doug Fairbanks sell
bonds, and saw Ted Reed, Doug's scen-
ario editor, who used to be cheer leader
of the Michigan University, work the
crowd up to the boiling point of en-
thusiasm and wake the echoes of the old
town with their concerted roaring.
Culbertson Wrote "Heads Win."
The scenario for "Heads Win," a five
reel picture which the Universal has
just completed for the International
Correspondence Schools, and which was
given its initial showing at the Sym-
phony Theatre, April 25 and 26, was
written by Ernest Howard Culbertson,
until recently on the scenario staff of
the Universal. For a considerable time
Mr. Culbertson was associated with Jack
Cohn and edited Universal's Screen
Magazine.
High Class Publicity Aids
Precede "Fall of Babylon"
^I^HE publicity department of D. W.
I Griffith's enterprises, headed by
Robert Edgar Long, knows the
"ins and outs" of first class promotion,
a statement inspired by giving the
"once over" to the press book for pic-
ture showmen who shall play the latest
Griffith production, "The Fall of Baby-
lon." The work is done in high class
style, proving that travelling with first
class road shows or publicizing a real,
big circus leaves its mark of showman-
ship on the man who has thus learned
his business.
Matter Gets Intelligent Treatment.
"The Fall of Babylon" gets intelligent
treatment in the many and various press
notices to hand for exhibitors who con-
tract for the new Griffith presentation.
Thej' are written in a style that will
admit of an editor running them without
mutilation or subsequent apogogy to
himself or the owner of the sheet he
edits.
Program copy, advertising catch lines,
twelve unduplicated advance notices, a
set of mail-order announcements, a set
of seat-sale notices, a full dozen of un-
duplicated special stories and three un-
duplicated reviews are printed in imi-
tation typewriter type, on perforated
sheets of vari-tinted paper — and all on
one side of the paper and never an
"upper case" display of words or expres-
sions to torment the copy-reader who
must finally pass the material along to
the composing room, and that is all im-
portant in publicity.
All Done in "Big Time" Style.
It's all done in "big time" style. The
showman who gets it will have "longs
and shorts," specials and advertising
aids to help him win the elusive dollars
from Mr. and Mrs. Public in slick and
clean fashion. The newspaper-man
who gets the Griffith copy will realize
that the infant industry is growing into
its place in the best company of theatri-
cals. HILL.
Katherine Lewis and Fay Tincher.
Putting- a little "jazz" in classical
stuff.
May 10, 1919
THE MOVING PICTURE WORLD
815
DEMILLE'S FINEST ACHIEVEMENT
A Distinct Advance for the Man Who Directed It, the
New Artcraft Picture, "For Better, For Worse," Is
Rich in Matter That Lies Close to the Heart of Today
AFTER all, no story is bigger than
its theme! "For Better, for
Worse," Cecil B. DeMille's latest
and finest achievement in production,
bears out this self-evident fact. It is
the result of a combination of fortunate
circumstances, and the Artcraft trade-
mark has never been placed on a better
picture. Taken from a play by Edgar
Selwyn, the story has the advantage
of true dramatic form which the screen
version never forgets to respect. Jeanie
Macpherson made the scenario, and her
efforts deserve the name of photoplay.
The characters reveal their lives by
their own acts; no one is given the
tedious task of explaining things at
second hand.
To go back to the theme, "For Better,
for Worse" does tardy justice to the
millions of -brave men who never wore,
the United States uniform either here
or abroad during the world war, but
who helped to win the conflict by stay-
ing at home, and, in the face of unde-
served contempt, did their duty where
they were needed most. Four persons
are vitally concerned with the outcome
of the plot, and their story is told with
the help of every device known to the
skilled dramatist. In place of the
familiar triangle, the love motive is a
four-sided affair, and there is no con-
flict between honor and baseness. Two
upright men love the same woman, and
matters are complicated by the deep
affection felt for one of the men by a
young girl who is in every way worthy
of him. The suspence is never broken
until the very end, and the variety and
vitality of incident keeps the interest
always taut and in harmony with the
scenes.
A Test of True Courage.
The opening of "For Better, for
Worse" finds Dr. Edward Meade and
his close friend, Richard Burton, rivals
for the hand of Sylvia Norcross. Both
men have enlisted for the war, and
Sylvia, who favors Doctor Meade, is
intensely proud of the spirit shown by
the two friends. As Meade is trying
on his uniform the head surgeon of the
children's hospital where the young
doctor has gained a fine reputation for
performing difficult operations, enters
the room and tells him his duty demands
that he stay at home and attend to the
helpless little ones under his charge.
Meade pleads the need of surgeons in
France, but the old doctor insists that
his place is with deformed and injured
children whose only hope of cure lies
in the skill of the man they have learned
to trust and to love. Convinced at last,
Meade shows true courage by resigning
his commission and remaining at home.
Sylvia cannot see the matter in the
right light. Disappointed at Meade's
supposed want of courage she turns to
Richard Burton, and is married to him
on the day he sails for Europe with his
regiment. Meade conceals the hurt in
his heart, and devotes himself to his
duties at the hospital. During this time
Betty Hoyt, who has always loved Bur-
ton, hides the wound in her breast in
the same brave manner. Clearly defined,
By Edward Weitzel
founded on a phase of the war that has
practically never been used and alive
with sympathetic interest, this explana-
tory section of the drama sets up a
problem that will baffle most spectators.
Novel War Scenes.
The second step in the story is taken
when Sylvia, now Mrs. Burton, starts
aiding the families of the soldiers from
the east side, and her automobile runs
down a little girl. The child is an
orphan, her father having been killed
at the front and her mother dying from
overwork. Sylvia has the sufferer taken
to her own home, when she learns the
orphan may never walk again. A search
for the most skillful surgeon in New
York brings the information that
Doctor Meade is the only man left at
home who is able to perform the opera-
tion. Sylvia hesitates for a moment,
but does her duty and goes to him. He
readily consents to take the child's case,
and devotes all his skill to her re-
covery.
In the meantime, over in France,
Richard Burton is doing his part in the
war. In a novel and gripping series of
incidents that get away from the
familiar trench scenes, he is shown
calmly facing almost certain death in
the discharge of his duty. He is terribly
wounded, and, when he recovers suffici-
ently to realize his condition, finds he
has lost his right hand, and the left
side of his face has been almost de-
stroyed. Shrinking from himself and
the thought of the feeling he may
arouse in the woman he loves, he ex-
tracts a promise from one of his com-
rades that he will tell Sylvia the man
she married has been killed.
The Return of Richard.
Back in New York fate is taking a
further grip on Sylvia's life. She has
watched Doctor Meade's care and
tenderness toward the litle orphan, and
has come to understand his splendid
courage and fine nature. When the
news is brought of Richard's death she
turns to the man she has always really
loved. Betty Hoyt accuses her of lov-
ing him, and she cannot deny the
charge. With the injured child now well
and playing near them, Doctor Meade,
after waiting a proper length of time,
asks Sylvia to become his wife, and she
consents. On the night their engage-
ment is to be announced Richard Bur-
ton returns. Wonderful surgery has
restored his face to a near approach of
its former condition and supplied him
with a substitute for his hand. Im-
patient and eager to see his wife, he
hurries to the house. The first person
he meets is Betty. The warmth of her
greeting inspires him with new hope
that Sylvia will not shrink from him.
Betty brings husband and wife together.
Bet^veen Love and Duty.
Overcome at first, Sylvia tries to do
her duty. She conceals her repugnance
at Richard's scarred face, and throws
her arms about his neck. While he is
being toasted as a hero by the guests,
Sylvia and Doctor Meade face the situa-
tion, and it is agreed that Richard has
the first claim. The physician goes to
his home without betraying his second
disappointment, and Sylvia prepares to
take up her life as best she may. She
finds Richard waiting for her in her
room. He is beaming with joy and
affection. As he takes his wife in his
arms she can no longer hide her aver-
sion for him. Quick to understand, he
reproaches her bitterly and leaves the
room. In the hall he meets Betty, and
tells of what has happened. Her own
joy shows itself in her face. She makes
it so clear how gladly she will take
Sylvia's place in his life that the sensi-
Gloria Swanson Has Just Received News of Her Husband's Death.
Elliott Dexter is seen in the background in this scene from
"For Better, For Worse."
816
THE MOVING PICTURE WORLD
May 10. 1919
ble hero puts his arms about her and
accepts his happiness without further
delay. Sylvia, whose sole thought is to
get to Meade, hurries to his home. He
is seated in a big chair, the little orphan
asleep in' his arms. Sylvia explains that
she tried to give herself to Richard, but
her love for his rival was too strong.
Burton has followed Sylvia. The ex-
planations which ensue bring peace and
contentment to the four persons whose
lives have come so near to being
wrecked.
Cecil B. DeMille Uses His Best Skill.
There is no denying the artistic and
commercial value of such a story. Up
to the minute in theme, dignified m
tone, adroitly proportioned and correctly
presenting a collection of human beings
that interest by their sterling qualities
and dramatic incidents of their lives,
"For Better, for Worse" has received the
benefit of Cecil B. DeMille's best skill.
His direction has given it the tempo,
distinction and perfect play of every
feature required. The war scenes are
short in point of time, but brilliant
in originality and execution. A few
brief flashes of a symbolic nature is the
only departure from the drama treat-
ment of the story.
The cast is in close harmony with
the requirements of its several roles.
Elliott Dexter as Dr. Edward Meade,
Tom Forman as Richard Burton, Gloria
Swanson as Sylvia Norcross, Sylvia
Ashton as Sylvia's aunt, Raymond Hat-
ton as Bud, Theodore Roberts as hos-
pital head, Wanda Hawley as Betty
Howe and the litle girl who plays the
crippled orphan complete a list of char-
acterizations that are gratifying from
every point of view. "For Better, for
Worse" is a distinct advance for the man
who directed it, and is rich in matter
that lies close to the heart of today.
WOMEN BACK "OUR TEDDY" CAMPAIGN
California Exhibitor Packs House by Getting
Support of Inglewood's Exclusive Women's Club
THE hand that rocks the cradle is
the hand that helped George S.
Bell, proprietor of the Ingle-
wood, Calif., pack his house for "Our
Teddy." the authorized Roosevelt pic-
^"''^- • ■ • IT ui •
The strongest organization in Exhibi-
tor Bell's town is the Inglewood Wom-
en's Club. Bell knows a thing or two
about feminine psychology. He noticed
that it's not the screen stars with the
lady-like features and action that "go
big" with his women patrons ; it's the
strong virile men like Douglas Fair-
banks and Bill Hart that win their ad-
miration.
Manager Bell was thinking along
these lines when he booked "Our Teddy."
What woman wouldn't be interested and
thrilled, he reasoned, by a picture in
which a two-fisted fighting man like
Theodore Roosevelt is the hero? He
resolved to make a try for the support
of the exclusive Women's Club of Ingle-
wood in his campaign for the Roosevelt
drama. Here is Bell's own story of
what happened:
Women Enlisted in Campaign.
"By enlisting the women in my cam-
paign for 'Our Teddy,' I saw two distinct
advantages for my house. I would win
the good-will and friendship of the
women of the town — something in the
career of any theatre proprietor. I also
saw an opportunity to establish prestige
for my house by showing an excellent
picture to the most prominent people in
the city.
"First, I told the Women's Club all
about 'Our Teddy.' I called in the assist-
ance of my good friend, W. E. Knotts,
manager of the First National Exchange
in Los Angeles, and between us we con-
vinced them that here was just the sort
of a picture they should get behind — a
thrilling drama portraying the career of
a national hero. They agreed with us,
and immediately went to work with a
will.
"The Women's Club backed our ad-
vertising campaign in 'Our Teddy' to the
limit. They persuaded all their friends
and acquaintances to see the picture
and canvassed the town on its behalf.
The result was a clean-up. My house
was packed and, what is rnore im-
portant, every patron was tickled to
death with the picture. I gained the
confidence of the people of Inglewood.
When I advertise now that I have a
fine picture at my theatre, I get the
crowds. Their experience with 'Our
Teddy' has convinced them that I
know a good picture when I see one,
and my judgment is respected."
A. Victor Smith Returns to
Vita^aph from Overseas
UPOX his recent return from France
and his discharge from the A. E.
F., Lieutenant Victor Smith has
been appointed a niemljer of the sales
promotion department of the Vitagraph
a-t 1600 Broadway, New York, and, if
we do not miss our guess, he will inject
into its efficiency the benefits of the ex-
perience and training of his business
and military life.
At the age of twenty-two, in 1906,
"Vic" Smith, the youngest brother of
A. E. Smith, president of the Vitagraph
Company of America, came from Cali-
fornia to enter the motion picture in-
dustry in its infancy. He started with
the building of the first studio, consist-
ing of one small concrete structure in
Flatbush, Brooklyn, then known as
Greenville. His training in mercantile
business made him a valuable, all-round
man, and in 1912 he was made general
studio manager, which position he held
until America entered the war.
On May 10, 1917, almost immediately
after war was declared. Lieutenant
Smith enlisted and joined the Officers
Training Camp at Plattsburg, New
York. He left there with a Lieutenancy,
to go to Camp Upton, where he re-
mained for three months, and from there
was sent to Fort Meyer, Va., depot of
supplies, as Officer in Charge. In the
fall of 1918 he went to Paris, France,
where he was stationed as emergency
man, in charge of motor transport
work.
Western Players Return from Ausable
Chasm.
The players who are now engaged in
making "The Great Gamble," the new
Western Photoplay serial, which will be
the next episodic thriller on the Pathe
program, have returned from a journey
to upper New York State, where, under
the guidance of Joseph A. Golden, they
have been taking part in scenes in and
around the Ausable Chasm.
A. Alperstein, treasurer and general
manager of the organization, reports
the successful taking of a number of
stunt scenes.
Anne Luther and Charles Hutchison,
the co-stars in the production, will be
obliged to return to the Chasm within
a few days. Among those who will ac-
company the stars on their return jour-
ney are Richard Neil, who is cast in the
role of the villain ; William Cavanaugh,
Warren Cook and Billy Moran.
"The Great Gamble" will be released
on the Pathe program starting August 3.
Fox Films on Ceiling for Wounded.
Wounded soldiers who will be brought
home on the return trip of the U. S.
Hospital Ship Mercy, will have their
pain lightened by seeing William Fox
photoplays. The picture will be thrown
on the screen stretched across the ceil-
ing of the ship's big hospital ward, so
that the men in cots will not even have
to raise themselves on their elbows to
see the pictures.
Five Fox plays were lent to Major
H. P. Moorehead and Paymaster Walter
Wilson, who will have charge of the
entertainment of the wounded men on
their trip home.
Lieut. A. Victor Smith.
Goidwyn Presents Trophy to Sailors.
Samuel Goidwyn, president of the
(ioldwyn Pictures Corporation, pre-
sented a twelve inch silver trophy to
the third gun crew of the U. S. S. Ne-
vada, the victors in the gun-mounting
contest held on Victory Way. The
winners of the contest loaded and fired
their shell in the remarkable time of
8 2/5 seconds.
Mav 10. 1919
THE MOVING PICTURE WORLD
817
News of Los Angeles and Vicinity
By A. H. GIERLER
PLAYERS OPEN VICTORY LOAN CAMPAIGN
Actor Folks Stage Stirring Stunts Around Victory
Ship in Pershing Square — Many Filmites Subscribe
MEMBERS of the Los Angeles film
colony have buckled on their
bond-selling harness and jumped
into the ring with the same vigor and
enthusiasm that characterized their ef-
forts in campaigns that have gone be-
fore.
The Victory Ship, a miniature trans-
port that has been erected in Pershing
Square, is headquarters for the bond-
selling work of the players.
The ship was dedicated on Monday
night, April 21, with appropriate cere-
monies, and christened by Col. Charles
Hutchins, of the 160th Infantry, with a
bottle of water from the River Rhine,
which he brought a week ago.
Griffith Makes Opening Speech.
The opening speech was made by D.
W. Griffith, chairman of the Victory
Loan Committee, who addressed a force-
ful talk to the crowd that filled every
available foot of the park — and the
campaign was on.
The next evening Doug. Fairbanks
was sales manager at the ship. Doug
not only addressed the crowd from the
quarter deck of the vessel, but jumped
overboard into the sea of humanity that
surrounded the ship and made his bond
selling arguments at close range.
The Fairbanks propaganda film,
"Knocking and Knockers," was shown.
Ted Reed, scenario editor for the Fair-
banks company, led the cheering, and
even Bennie Zeidman and Bull Montana
were pressed into service.
Wednesday night Anita Stewart was
the magnet that drew an immense
throng to the Square.
The film of the William S. Hart hold-
up of the war exhibit train in the San
Fernando \'alley was given its first ex-
hibition on this night.
Studio Folks Buy Heavily.
Over $189,000 in bonds have been sold
as a result of the first three nights at
the Ship, and of this amount $128,000
worth were bought by the studio people
themselves. D. W. Griffith's personal
subscription was for $30,000, and the
employes and players at the Griffith
plant 'bought $57,000. Douglas Fair-
banks bought $25,000, and the people at
his studio $9,000. Anita Stewart studio
employes subscribed for $2,000, and
Miss Stewart $5,000.
The picture colony has been given a
quota of $3,000,000. Of this sum the
players have pledged to take $1,250,000
and to sell $1,750,000 to the public.
Two studios outside of those who
have participated in the Ship meet-
ings have already made their allot-
ments. The National Film Corporation
went over the top three days before
the drive started with a completed quota
of $30,000. William Parsons, the presi-
dent of the company, making a per-
sonal buy of $25,000. The William S.
Hart plant has bought $6,000 more than
their allotment. Mr. Hart subscribed
for $30,000 personally.
California Theatre Men
Hold Frolic at Harlow's
A NUMBER of elaborate sketches
and entertaining features were
secured for the annual frolic of the
Theatre Owners' Association of South-
ern California and their guests held at
Harlow's Dome Cafe at Ocean Park
on the evening of April 24. One of the
special atractions was the appearance
of forty members of the 'St. Francis
Follies and a chorus of twenty beautiful
girls.
A dancing contest, with a handsome
silver cup as the prize, was another
feature of the entertainment. The
dome was decorated with American
Beauty roses as the predominating
flower. Exhibitors from San Francisco
and San Diego attended in large num-
bers, as v.'ell as manj^ theatre managers
from smaller towns adjacent to Los
Angeles.
Tables and boxes for studio groups
were reserved early, and among the
film producing companies represented
were the Mary Pickford, Sessue Haya-
kawa, Billy Parsons, Mack Sennett.
Metro, Vitagraph, Ince, Fox, Lasky and
others. Charlie Alurray, as usual, en-
acted the role of major domo.
J. A. Quinn in the East.
J. A. Quinn, manager of the Rialto
Theatre, and representative of the
Motion Picture Protective Association,
recently organized by him, has gone to
New York, and from there will visit
other cities in the East in the interests
of the movement for better pictures
sponsored by his association. While
in the East, Mr. Quinn will complete
arrangements for financing the unit
studio that has been projected by the
association he represents. It is planned
to erect the studio on the Newton ranch,
near Sierra Vista, about 15 minutes ride
from Los Angeles. Arthur Levitt and
A. H. Catern, owners of the tract, are
interested in the Quinn plan.
"The Clansman" at Mason.
"The Clansman," D. W. Griffith's
photoplay from the Thomas Dixon novel
of Civil War times, began an engage-
ment at the Mason Opera House on
April 21.
Two Stars Join Forces.
Another new venture in the produc-
tion of photoplays has brought to light
an interesting arrangement between
Mitchell Lewis and Kathlyn Williams
to join forces and appear as co-stars in
special stories written to suit their par-
ticular talents and capabilities. The
first story for the new company will be
an original plot and theme by Monte
Katterjohn, and will deal with the
rugged life and atmosphere of the
Northwest. Norval MacGregor will
direct the picture.
"Hall Room Boys" Comedies Announced.
William Parsons, president of the
National Film Corporation, is making
arrangements to produce a series of
one-reel comedies adapted from the car-
toon, "The Hall Room Boys." Mr.
Parsons secured the film rights for
fifty-two comedies based on these car-
toons during his recent visit to New
York.
Hank Mann Company Organized.
Hank Mann, back from the fields of
France, has organized a company of
his own, and has begun the produc-
tion of comedies at the Horsley Studio
in Los Angeles. Vincent Bryan has
been engaged to write the stories, and
will assist Mann in directing the films.
Discharged soldiers will be given prefer-
ence as actors and studio employes in
the Hank Mann Company. Scenes for
the first comedy were shot on April 22.
Madge Kirby plays opposite the come-
dian in the picture.
"The Westerner" Completed.
Major Stewart Edward White, author
and producer, was host to a number
of friends at a presentation of his newly
finished production, "The Westerner,"
at the Brunton studio one evening last
week. Among the guests were Mrs.
White, Charles Chaplin, Rob Wagner,
Benjamin Hampton, Edward Sloman
and other film celebrities.
Moos Heads Efficiency Bureau.
Sigmund Moos, formerly special repre-
sentative of Universal in New York,
and recently connected with the Los
Angeles Universal Exchange, has been
placed at the head of the labor and
efficiency bureau at Universal City. Mr.
Moos will give his special attention to
the welfare of the employes of the Uni-
versal studio, working along lines that
have been adopted by other corpora-
tions employing a large number of
workers.
Nehls to Remain in West.
R. R. Nehls, general manager of the
American Film Company, who came to
818
THE MOVING PICTURE WORLD
May 10, 1919
the Santa Barbara studios from the
Chicago office, was a visitor in Los
Angeles last week, and announced that
he would probably remain in the West
for several months longer.
Broadway Company Leases Superba.
The Broadway Theatre Company has
leased the building at 520 South Broad-
way, which houses the Superba Theatre,
and will make extensive improvements
before opening the house under the new
management. The leasing company is
affiliated with the Universal Film
Company.
Gunderson to Assist Nathan.
Gu}' Gunderson, formerly manager of
the Fox, and later of the Pathe ex-
changes in Los Angeles, has been en-
gaged to assist Al Nathan in exploiting
his features in the Southwest.
Studio Shots
Olive Thomas, who left for New York
last week, was given several little fare-
well parties before her departure. Jack
Pickford, her husband, shared the honors.
George Siegman, formerly of the D. "W.
Griffith Company, has returned from war,
and has been engaged to direct Priscilla
Dean at Universal. George saw active
service in the trenches, even to the ex-
tent of being gassed.
Helen Holmes, of the railroad thrillers,
will support Eddie Polo in his forthcom-
ing serial for Universal.
The all-star cast for "A Little Brother
of the Rich," to be produced for Uni-
versal by Lynn Reynolds, includes Frank
Mayo, J. Barney Sherry, Kathryn Adams
and Lillian Leslie.
Lewis S. Stone has deserted the screen
after making one picture, and has signed
a contract to play leading roles in a
newly organized stock company under
the management of Thomas Wilkes at the
Majestic Theatre.
James Clemens, former assistant to Al
E. Christie, has been promoted to the
office of stage manager for the Christie
studios.
John Ince is directing the new Bert
Lytell picture, "One - Thing - at - a - Time
O'Day," at Metro.
Henry Walthall has finished "The Long
Arm of Mannister" under the direction of
Bertram Bracken at the National studio.
Verne Hardin Porter has resigned from
the scenario staff of the Ince Company.
Katherine MacDonald has gone to New
York to purchase new gowns for her
second production, "The Bleeders."
Samuel Goldwyn left for New York this
week to consult with the heads of the
New York office on future Goldwyn pro-
ductions.
Frederick Warde, stage and screen star,
recited Henry Van Dyke's poem, "God of
the Open Air," at the daybreak services
on Eagle Rock, near Pasadena, on Easter
Sunday.
Colleen Moore, who supported Charles
Ray in "The Busher," is again Ray's lead-
ing lady in a new picture from an original
story by Julian Josephson.
The Monroe Salisbury Company has re-
turned from Keene Camp In the San
Jacinto Mountains, where scenes were
made for "The Open Road."
Ruth Roland spent a few days last week
In the Santa Cruz Islands, Just off the
coast of southern California. The Roland
players hunted wild goats for a diversion
between scenes.
Carmen Phillips is supporting H. B.
Warner in "The Pagan God."
Harry Houdlnl, the handcuff king, ar-
rived in Los Angeles last Sunday night,
and" will begin work In an Arthur B.
Reeve mystery story at the Lasky Studio
about May 1. Mrs. Houdini accompanied
the actor.
Lester Cuneo, formerly of the Harold
Lockwood Company, is expected to come
home from France in May.
Edwin Carewe has returned to Metro
from a two weeks' stay in New York.
Clare Alexander has been engaged to
play leading parts in L-Ko comedies.
Lila Lee made personal appearances in
connection with the showing of her late
picture, "Puppy Love," during its run at
the Grauman Theatre.
Dwight Cleveland, formerly of the Vita-
graph scenario force, has been put in
charge of the reading department at Uni-
versal City.
Harry Carey has completed his tour
of the theatres in the West, and is vaca-
tioning at his ranch near Newhall while
waiting for his new story, "A Man of
Peace," to be put in shape for filming.
Agnes Vernon, former Bluebird star, is
playing opposite William Desmond in
"Bare-Fisted Gallagher."
Jack Mulhall is leading man for Emmy
Wehlen in "Family Trees," being pro-
duced by Herbert Blache at Metro.
Arthur Hoyt, formerly with Universal,
is now at the Fox Studio in Hollywood.
Theodore Kosloff, the Russian dancer,
whose vaudeville tour closes in June, and
v.'ho is now filling an engagement at the
Orpheum, is considering an oifer to star in
pictures in Los Angeles during the com-
ing year.
Marguerite Clark will begin work about
May 1 at the Morosco studio under the
direction of Walter Edwards in the Clyde
Fitch comedy, "Girls."
Josephine Hill, who played the role of
"Cuddles" in "School Day," when Lila
Lee deserted the stage for the screen, is
now co-starring with Neal Burns in Uni-
versal comedies.
Fatty Arbuckle is negotiating for a
large block of stock in the Vernon Ball
Club.
Roger MacKinnon, Australian actor, re-
cently with the Anzacs In Gallipoli, the
Dardanelles and in Egypt, is supporting
Madge Kennedy in her new Goldwyn
picture.
Director Vin Moore has started on a
new L-Ko comedy featuring Dot Farley.
Little Zoe Rae and Lena Baskette are
supporting Mary MacLaren In "The
Weaker Vessel."
Jack Cunningham, continuity writer at
Brunton, is using up his first vacation In
months by making motor trips over south-
ern California. Last week he went to
San Diego, and this week he is going to
San Francisco.
The William S. Hart Company have
gone to Sacramento to make scenes for
a new picture.
Harry Pollard has again assumed the
role of director of the Billy Parsons
comedies.
George Beban is making a personal
appearance tour in the East and Middle
West.
Maxine Elliott Hicks plays the part of
a little consumptive girl In Dorothy Phil-
lips' new picture.
Maxwell Karger, Metro director-gen-
eral, celebrated Easter Sunday by making
his first trip in an aeroplane.
Tom Santschi has been engaged for a
leading part in the Monte M. Katterjohn
story soon to be filmed.
Rita Stanwood, wife of H. B. Warner,
will appear with her husband in films
produced at the Hampton Studio.
Frank E. Woods, superviser of Lasky
productions, is building a home on a ranch
near Hollywood.
Eileen Percy, Joseph Kilgour and Bull
Montana are three important members of
the cast of Bert Lytell's new picture,
"One-Thing-at-a-Time O'Day."
Margaret Loomis, one of the Ruth St.
Denis dancers, has been engaged to play
a leading part in a Lasky picture to be
directed by George Melford.
Film Board Warns Showmen
to Scan Their Contracts
IN order to prevent any possible mis-
representations on the part of un-
scrupulous salesmen, the Minneapolis
Film Board of Trade has addressed a
letter to all exhibitors of the territory
cautioning them to scrutinize their con-
tracts carefully before signing the dotted
line. The letter follows:
To All Exhibitors:
The Minneapolis Film Board of Trade
was established for the purpose of elimin-
ating numerous bad practices on the part
of the exhibitor, as well as on the part
of the exchange and salesmen.
It has been called to the attention of
the board that salesmen throughout the
territory are making certain promises
and concessions verbally to the exhibitors
in violation of their Instructions from
their managers.
Therefore, we request and urge every
exhibitor when signing a contract with a
salesman that any concessions or agree-
ments made must be made a part of the
contract and written in the contract as
the exchanges will not recognize any ver-
bal promises whether it be for advertising
material, pictures or stars. If you are
made any promises be absolutely sure that
it Is In your contract.
It is further called to our attention
that certain salesmen throughout the ter-
ritory are misrepresenting to the exhibit-
ors that they are going to have certain
stars on their program, and In view of
this fact the exhibitor is hoodwinked into
signing a contract expecting these stars.
If a salesman promises you certain stars,
please see that the names of the stars
appear in the contract, as this is an un-
fair advantage some of the salesmen are
using against other companies as well as
to the detriment of the exhibitor.
Robertson-Cole to Release
Big Pictures During Summer
IN pursuance of its policy to further
in every way the interests of the
exhibitor, Robertson-Cole has de-
cided to issue some of its biggest pro-
ductions during the summer months
when the showman, handicapped by the
weather, finds the sledding hard and
unremunerative.
Instead of holding off until the fall,
when most big offerings are issued, Rob-
ertson-Cole will begin the release of the
Beatriz Michelena features through Ex-
hibitors Mutual during the month of
May. This decision was reached last
week when it was decided to introduce
the Michelena series with "Just Squaw"
and to begin releasing in May.
In addition to the Michelena series,
Robertson-Cole promises exhibitors a
series of unusual photoplay productions
featuring one of the handsomest and
best known women on the stage or
screen. The first of this popular fa-
vorite offerings will be made during the
summer.
Within the next fortnight Robertson-
Cole expects to be in a position to an-
nounce the name of the star, the plans it
has made for her, and the name of her
initial release which is now nearing
completion.
M^y. 10,. 1919
THE MOVING PICTURE WORLD
819
ILLINOIS FILM MEN FORM ASSOCIATION
New Body Appoints Three to Head of State
Campaign Against Buck Censorship Bill
DURING the closing days of the
week of Monday, April 14, the
Motion Picture Association of
Illinois was formed in a quiet way, and
to avoid any charge of factionalism on
the part of existing organizations in the
trade here, Peter J. Schaefer, Illinois
director of the Motion Picture Ex-
hibitors of America; Lewis F. Jacob-
son, general counsel, and Dr. Sam Atkin-
son, field secretary for Illinois, of the
same organization, were appointed to
take charge of the state campaigi.
against the passage of the Buck censor-
ship bill, which awaits the action of
the House of Representatives at Spring-
field.
As the result of the deliberations of
these men, a conference of exhibitors
from all parts of the state was called
for Monday afternoon, April 28, at the
Hotel Morrison, and invitations to at-
tend were sent out accordingly. The
object of this conference was to formu-
late a plan of campaign of education
throughout the state opposing all harm-
ful legislation against the moving pic-
ture business and, more particularly,
against the passage of the Buck censor-
ship bill.
Conference Precedes Convention.
This conference was arranged as a
preliminary meeting to the convention
that was held the following day, Tues-
day. April 29, at the same hotel, at 11
o'clock a. m. This convention was de-
voted especially to the formation of
plans to reach the masses of the people
of Illinois and acquaint them fully with
the mal-influence of the Buck bill on
their favorite amusement. The conven-
tion was attended by various repre-
sentatives of the moving picture busi-
ness, including exhibitors, film exchange
managers and employes, moving pic-
ture operators and supply men.
To spread widecast the evil that would
be wrought on moving picture amuse-
ment by the passage of the Buck bill
and to awaken the people of Illinois
to the attempted infringement of their
rights by this bill, the convention ar-
ranged that slides, trailers, pamphlets,
etc., and "lour minute men" would be
sent to every moving picture theatre
in the state, so that voters in Illinois
may notify their representatives in the
legislature what action is expected from
them when they vote on the Buck
censorship bill.
Must Fight to Defeat Bill.
Dr. Atkinson, field secretary for Illi-
nois, at the time of writing, expressed
himself to the writer as being much
encouraged by the outlook thus far;
but he also realizes that the Buck bill
is an administrative measure and that
it will require tremendous efforts,
backed by public opinion, to defeat it.
Every exhibitor in Illinois is besought
to join his fellows in solid ranks to
assist in the defeat of the Buck state
censorship bill. In season and out of
season he should acquaint his patrons
with the true object of the bill, which
is to deprive them of the right to think
and judge for themselves in the matter
of amusements and to bestow that
right on the holder of a political posi-
tion,' who can hold it only by the con-
sent of the people themselves.
Illinois always has been proudly
American and no American of this type
has yet learned to permit a creature
of his favor to become the master of
his thought and judgment. He who
would lead must also serve. Keep Buck
and his bill in place.
Ike Schlank of Capitol
Resigns as Its President
IKE SCHLANK, president of the
Capitol Film Company, Inc., with
home offices in the Merchants Bank
Building, Indianapolis, has resigned
that position, but still retains his stock
and interests in the organization. It
is said that the president of a promi-
nent bank in Indianapolis, who is finan-
cially interested in the company, will
succeed Mr. Schlank.
C. Eddy Eckels, advertising manager
of the Capitol, was in New York last
\veek attending to the business interests
of the concern. He is well known in
newspaper circles of the Middle West,
and when newspaper publishers recog-
nized that moving picture^ merited a
department for themselves Mr. Eckels
originated and conducted the first de-
partment of that kind on the Cleve-
land Plaindealer. He afterward started,
in succession, similar departments fori
the Chicago Journal and the Chicago
Post. ■ '
.For the past two years Mr. Eckels
has been associated with J. E. Willis,
under the firm name of Willis &■ Eckels,
with offices in the Consumers Building,
this city, in the production of Film-
craft, which has been recognized by
exhibitors as a valuable aid.
"Betrayal" to Open at Illinois May 5.
Opening May 5, at the Illinois Thea-
tre, "The Betrayal," a historical photo- ■
play directed by J. A. Barry, will begin
an indefinite run. The business di-
Pauline Frederick's Utterly Oblivious of the Strife Going On in the Picture Adjoining.
Such is life in the movie;;. Anyhow, Pauline i.s seen in "T he Fear Woman." -,vhile on the left Owen Moore fights in
"The Crimson Gardenia," another Goldwyn.
820
THE MOVING PICTURE WORLD
May 10, 1919
rectors of this quietly heralded super-
feature are J. J. McCarthy and Theo-
dore Mitchell, who had charge, for D.
\y. Griffiths, of "The Birth of a Na-
tion" and "Intolerance," numbered
among his finest masterpieces in cine-
matic art.
Mr. Barry was Mr. Griffiths' personal
representative for several years, and
the production has been financed by
the Lenox Producing Corporation, of
New York, which has been engaged in
its filming for a year and over, it is
said. Its appearance at the Illinois will
mark its first presentation on the screen
before a public gathering.
The Illinois was the scene of the
initial triumph of "The Birth of a Na-
tion," in Chicago, and is considered the
leading dramatic house in the city.
Major Funkhouser's Case Delayed.
The legal fight started by Major Funk-
houser some time ago for reinstate-
ment as second deputy superintendent
of police and, incidentally, as head of
the municipal censor board in Chicago,
has teen delayed for one week by
Judge Torrison, to allow time for the
attorneys of the Civil Service Com-
mission, which ousted him, to prepare
an argument to quash the writ of cer-
tiorari, which calls for the production
of the records of the trial in court. If
the writ is quashed that will probably
end the matter; but, if sustained, the
entire proceedings of the trial will be
reviewed by the court.
Samuel S. Hutchinson Talks
of America's Productions
SAMUEL S. HUTCHINSON, presi-
dent of the American Film Com-
pany, Inc., when seen one day last
week, was highly pleased over a letter
which he had just received from a lead-
ing English exhibitor, who owns a large
circuit of houses in the "tight little
isle." The letter was written in jubilant
vein over the great success that is being
made by American's productions in his
theatres, and facts and figures were
quoted to sustain the writer's state-
ments. The letter concluded with the
following paragraph :
"It's easy to understand the popu-
larity of 'Flying A' pictures. They're
pictures with the spark of genius."
"A tribute like this is immensely
gratifying, not only to me but to every
member of our organization," said Mr.
Hutchinson. "It means widespread
recognition of the way in which every
department of our forces is working
in co-ordination to make the American's
picture as nearly perfect as we can
make them.
Aim to Great Works of Art.
"Our aim is to create works of art;
or, as our English friend puts it, 'pic-
tures with the spark of genius' — pic-
tures that will live, simply because they
deserve to live. We have believed in
composite genius — or special aptitude —
in our studio management, in our stars,
in direction and photography, in stories
and casts, in lighting and settings, etc.
It is the combination of all these which
gives the 'spark of genius' to any
picture.
"The picture theatre goers of Amer-
ica know pretty definitely what kind
of pictures they like and just as defin-
itely what kind they dislike. After
years of close observation and study
I can say, without boasting, that we
are now able to gauge the public de-
mand pretty accurately. This special
knowledge enables us to avoid the type
of picture that will be handicapped from
the very outset by its nature. We con-
centrate on the class of pictures which
the peopic are eager to see, because that
policy means co-operation all around,
among patrons, exhibitors, distributors
and company."
Pictures Must Be Entertaining.
On being questioned as to the kind
of stories that are most likely to please,
Mr. Hutchinson replied : "As I see it,
the big idea in pictures today is enter-
tainment, with a capital E; but that
entertainment must be of high grade,
avoiding the slapstick stuff that once
passed muster, and it must be clean and
wholesome throughout. By that I don't
mean sticky-sweet stories nor the kind
that wave a moral in your face, like an
old-fashioned fable or a Sunday-school
book. I think our writers have given
abundant proof that it is possible to
turn out red-blooded dramas, crammed
with entertainment, and clever comedy
dramas that draw spontaneous, hearty
laughter, without being guilty of any
offense."
Here Air. Hutchinson was asked if
the policy just outlined was satisfac-
tory from a business standpoint and
he answered:
Not the Finger of Accusation, but the Hand of Mute Appeal.
Making one o£ the pathetic moments from "Whom the Gods Would Destroy,
the Macauley production released by First National.
"Well, since the measure of success
in this business is quality of picture
plus quality of bookings, the answer
would certainly seem to be 'Yes.' Not
only are 'Flying A' productions being
booked in many theatres, but they're
being seen in some of the highest class
houses in every city. In New York
they can be found at the Rivoli, the
Symphony and in the theatres on the
Marcus Loew circuit; in Chicago at
the Riviera and the Woodlawn ; in St.
Louis at the Pershing, Jefferson and
other houses of the Consolidated Amuse-
ment Co.; in Minneapolis and St. Paul
at the Reuben & Finkelstein houses;
in Denver at the America and the
Strand; in San Francisco at the Tivoli
and the California, and so on.
Stars' Names Household Words.
"In all these and in many other im-
portant theatres throughout the coun-
try, the names of Mary Miles Minter,
William Russell and Margarita Fischer
are household words.
"Wasn't it Carlyle who defined genius
as 'the transcendent capacity of taking
pains, first of all'? There isn't a per-
son in the American organization who
isn't a post-graduate in the art of pains-
taking. From one release to the next,
American pictures show how sincere is
the collective aim for increasingly better
pictures and the efficiency of the means
adopted to secure that result."
Mr. Hutchinson then declared that
the volume of business has fully doubled
in bookings since this time last year,
notwithstanding that the product has
been reduced one-half in the same time.
In other words, the cash receipts for
one-half the number of pictures are
more than double what they were last
year, at this time.
"'Better pictures' will be the watch-
word for the year entered upon — high
grade, clean pictures, with stories of
heart interest, the accent being on
'clean,'" said Mr. Hutchinson, as the
interview closed.
"Red Lantern" Big Hit in Chicago.
Metro's latest feature production,
"The Red Lantern," with Nazimova as
the star, was given its first showing in
Chicago at the Ziegfeld Theatre, Satur-
day afternoon, April 26, after a great
gathering of enthusiasts, who were im-
pressed that this is the greatest screen
appearance yet made by that notable
artiste. Manager Smith, of Metro's
Chicago office, sent out invitations to
attend, with the result that many ad-
mirers of the great actress were turned
away. The Linick, Jacoby enterprises,
which control the Ziegfeld, will present
this great production for one week.
"The Unpardonable Sin" Breaks
Records.
Louis Jones, manager of the Ran-
dolph Theatre, informed me that "The
Unpardonable Sin," with Blanche Sweet,
broke all records at that house during
its first week's run. The receipts for
that week exceeded the best week's
showing of "Cannibals of the South
Seas" by $2,000. The general admission
is 25 cents, but a few choice seats are
always filled at $1 per seat.
Woodlawn Theatre Ne-ws Is Launched.
The Woodlawn Theatre News, pub-
lished monthly by the Woodlawn Thea-
tre Co., with E. J. Ryan as editor, made
its initial appearance Saturday, \pril
26. On this date, last year, the Wood-
May 10, 1919
THE MOVING PICTURE WORLD
821
lawn was opened, and to assist in re-
minding the Woodlawn patrons of its
second birthday as well as to keep
them in close touch with the policies
of the management, the attractive little
sheet has been launched.
The news matter will be confined to
the Woodlawn and to its coming at-
tractions, and the advertisements will
be restricted to the business houses in
the Woodlawn district. The circula-
tion will be 15,000 for each monthly
issue, and it will be confined to the
homes in the Woodlawn territory.
Corporal Nyhagen Returns ;
Wants Old Customers Back
THE writer had a pleasant call last
week from Corporal R. A. Ny-
hagen, a strapping, young six-
footer, straight as an arrow, with the
familiar hardiness on his cheeks which
indicated service in France, under the
proud colors of Uncle Sam. Corporal
Nyhagen served one year in France,
in the heavy tank service, in battalion
306, under Major Crutcher, which was
included in brigade 306, under the com-
mand of Colonel Ware.
As Corporal Nyhagen modestly ex-
plained, his battalion had only a little
brush with the enemy, under the British,
near LeCatalet. His brigade was pre-
paring to go up into the Argonne region
when the armistice was declared, much
to the disappointment of the boys, as
that put an end to the chance for
glory to which they eagerly looked
forward.
Before joining the colors. Corporal
Nyhagen had been engaged in theatre
chair repairs, in Chicago, at 14 East
Jackson Boulevard. He established the
business two years ago and had created
a successful trade when the call of
war claimed him. Now he will begin
all over again, trusting that his old
customers will renew their orders.
Corporal Nyhagen is giving prefer-
ence, in employing help, to mechanics
who have seen active service in France,
and doubtless this will, as it should,
lead to still more liberal patronage
from Chicago exhibitors generally. His
advertisement will be found in this is-
sue, in the picture review section.
AD WRITERS MUST KNOW PRODUCTIONS
Publicity Departments Are Not Furnished with
Enough Data to Get Best Results, Says Raver
By Harry Raver.
APROPOS thfc controversy over the
best advertising for motion pic-
ture products a good deal is said
pro and con as to the intelligence, or
lack of intelligence, displayed by adver-
tising men in spending their appropria-
tions. Something also might be said
about the character of the advertising.
There is a tendency on the part of
producers to leave advertising and kin-
dred matters too completely in the
hands of advertising departments which
have not been furnished with adequate
data and then to wonder why there
is something wrong with the advertis-
ing. Thus, too much advertising is su-
perficial— based on imperfect knowledge
of the product advertised.
Many an advertising manager knows
less about the pictures he is spending
thousands to exploit than does the
shipping clerk or his organization,
simply because tt is taken for granted
that being an advertising manager he
must necessarily know all about it. It
is not enough that this gentleman know
the names of author, producer, star
and director. Yet from his product it
would appear that often this is all he
does know of the production. The rest
is fluff.
Departments Should Be in Close Touch.
The advertising and publicity depart-
ments ought to be in close touch with
and thoroughly informed on every stage
of production in order that they may
be able to ripen their publicity ideas
before picking them.
Too often these important depart-
ments know practically nothing of the
work they are called on to publicize
until a short time before release date,
when a mass of material is dumped
on somebody's desk with the injunc-
tion to "get busy," whereupon the de-
partment engages in a wild scramble
for words that will circus the picture
instead of being able to push actual
selling points — to use fact instead of
fancy.
It seems to me that exercise of the
same degree of personal contact and
co-operation by the producer in con-
nection with his advertising and pub-
licity campaigns that he invariably ac-
cords less vital processes involved in
the presentation of his wares would
save him much money and bring other
good results.
I am opposed to flambuoyant or mis-
leading publicity material. The nearer
one comes to telling the absolute truth
about a picture, the more likely it is
that the production will realize its full
merits and this is all that can be legiti-
mately asked.
When Advertising Is Not Good.
I do not believe that advertising in
publications which merely carry mo-
tion picture departments can be con-
sidered good advertising. My experi-
ence is that exhibitors do not read these
publications and that the money spent
for such space may be regarded as an
investment for good-will.
The best advertising is truthful ad-
vertising. That advertising medium
which can be depended on to print
truthful reviews is the best advertis-
ing medium.
It is with great satisfaction that I
look forward to the sale and merchan-
dising of my own new Four Star series
of Augustus Thomas' plays. Through
our distributors, the W. W. Hodkin-
son Corporation, we have provided our-
selves with a picture merchandising and
advertising specialist, a man who knows
the exhibitor's problems from the
ground up, and who is not only going
to advertise the plays properly but also
help the exhibitor sell them to a largely-
increased audience.
This is what I mean by advertising co-
operation on the part of the producer
and distributor — where they actually
help the exhibitor sell the pictures he
buys.
"Eileen, It's Hard to Tell You This, but Don't Believe Bill Russell: He Is 'Some Liar.'"
Well, anyhow, Eileen Percy, in the scene at t he riuht, is goinsr to fight it out with the star of
the American feature, "Some Liar."
822
THE M0V1^;G PICTURE WORLD
May 10, 1919
HOLD JOINT MEETING ON TRADE RULES
Exhibitors Agree to Regulations of Washington's
Association of Exchanges Following Discussion
ASHINGTON CITY'S exchange out to the exhibitors that contracts al-
y/y managers are going to adhere
to the trade rules recently
adopted by their association. This de-
cision follows the joint meeting held by
them with a large delegation of exhib-
itors from Virginia. It is said that this
meeting was something of a stormy
session, although when it was over ex-
change managers and exhibitors alike
went to a nearby bowling alley and pro-
ceeded to have a few friendly games.
There were a great many exhibitors
in the Virginia territory who did not
comprehend the meaning of these rules.
They protested against their adoption
until a joint meeting could be held.
This was agreed to by the managers'
association and the exhibitors were in-
vited to a dinner at Harvey's. Presi-
dent Smeltzer, manager of the World
Film Exchange, greeted the guests, stat-
ing that the meeting was to be nothing
but a co-operative one, and he explained
that these trade rules were aimed at the
bad exhibitor and that the good exhib-
itor had nothing to fear from them.
Protest Against Prepayment Rule.
Harry Bernstein, representing the
Wells interests, responded and asked
that each rule be taken up by itself
and given full discussion. The exhibit-
ors agreed that the rule providing for
the paj'ment of transportation charges
by them was fair, and there was no
controversy over this rule, but a storm
of protest came against the prepay-
ment requirement involving the sending
of films C. O. D. where no check had
been sent to the exchange to cover the
cost of the show.
The managers told their guests that
the good exhibitors would have noth-
ing to fear from this requirement, for
the good exhibitor, the man who at-
tends to his business in a businesslike
way, will have his check in the ex-
change on time, and after long discus-
sion it was declared that the regulation
was a reasonable one.
Abolish Verbal Agreements.
It was agreed by both sides that ver-
bal agreements should no longer be
recognized. The exchangernen pointed
ways passed hands before service was
started and that they should see to it
that all promises and agreements are
rnade a part of their contracts before
signing them. It develops that many
controversies have arisen as the result
of verbal agreements being entered into,
very often by the salesmen covering
the territory, regarding which the man-
agers are not always apprised and they
are sometimes of a nature that is not
sanctioned by the home office.
There has long been a grievance com-
mittee of managers and exhibitors in
Washington and the Virginia exhibitors
suggested that a committee be formed
havingone member from Virginia, one
from Maryland and one from the Dis-
trict of Columbia, selected from among
the exhibitors, and three exchange man-
agers. Whenever North Carolina is in-
volved, the president of the exchange
managers' association is to communicate
with the president of the North Caro-
lina league and have him appoint an
arbitrator. In case of a deadlock in the
committee, the six members are to se-
lect a seventh man.
To Wipe Out Delays.
The exhibitors urged that everything
possible be done to get their shows to
them on time. This is covered by the
rule on delays and the managers are
going to try and wipe out the practice
of holding and bicycling films. Where
an adjustment is in question and cannot
be settled between the manager and ex-
hibitor the matter is to be left to the
grievance committee.
The five per cent, war tax on motion
picture films was explained to the ex-
hibitors and agreed to.
Those Who Were Present.
Those present were Harry Bernstein,
Richmond, Va. ; J. L. Spry, Culpepper,
Va. ; C. F. Geoghagen, Chase City, Va. ;
J. C. Weiss, Emporia, Va. ; M. M. Collins,
Covington, Va. ; Val Steele, Alexandria,
Va.; L. A. DeHofif, Baltimore, and the
following exhibitors of Washington :
Harry M. Crandall and Joseph P. Mor-
gan, of the Crandall Amusement Com-
pany; Lawrence A. Beatus, manager of
Loew's Palace, and Fred Klein, man-
ager of Loew's Columbia. The exchange
managers present were Robert Smelt-
zer, World Film; Oscar A. Alorgan,
Famous Players-Lasky ; George F. Leni-
han, Goldwyn ; R. E. Wilson, Vitagraph ;
Herbert C. Wales, Universal; Sidney B.
Lust, Super Films Attraction, Inc.; Sid-
ney E. Kent, Triangle; E. R. Champion,
Pathe, Inc.; Rudolph Berger, W. W.
Hodkinson Corporation ; Louis H. Bell,
American ; G G. Coleman and W. A.
White, Capitol Film Company; Abe
Dresner, Exhibitors' Co-operative Film
Exchange; B. P. Rogers, Fox Film; D.
F. O'Donnell, United Picture Theatres;
B. C. Cunningham, of the First National,
and Mr. Fuller, of Metro. Mr. Marks, of
Metro ; Mr. Hody, of Universal, New
York; Lester Rosenthal, of Famous
Players, and M. Levy, of Mutual, were
also among those present. LINZ.
William S. Hart Studio
Oversubscribes V Loan
THE William S. Hart studio at Holly-
wood oversubscribed its quota for
the Victory Loan by 37 per cent, the
first day of the drive and is now flying
an honor flag. The studio's quota was
$25,000 and Mr. Hart personally sub-
scribed $30,000.
The pre-Victory Loan campaign in
Los Angeles and its environs started
ofT with a hold-up reminiscent of the
days when road agents waylaid travel-
ers along the Sunset Trail.
Hart stopped the special Victory Loan
train at San Fernando and the engi-
neer and fireman came down and
grinned into the muzzle of his six-shoot-
er. Twenty horses came to their
haunches on the edge of the big crowd
and things looked bad for the passen-
gers until a whippet tank, which the
train carried along was quickly un-
loaded and started after Bill and his
desperate crew. The outlaws were com-
pelled to surrender and then Bill rode
the tank while its pilot made it buck.
Hart made a typically good Loan speech.
Dedicates March to Pearl White.
A military march, "Pretty Girls of
the v. S. A.," has been dedicated to
Pearl White, the Pathe serial star, by
the composer, Guilllaume Dauvers, well
known French musician.
1
;l
1 ,
r i
■^IHHJg^ ' 1 '
You Can Always Depend on Harry Morey to Beat the Odds, Destiny, or Anything Else Looking for a Licking.
The bis \'itagrai)h star laUiutcs vitality and enorjiy in all liis pictures and this is true of hi.'< latest, "Beating the Odds."
May 10, 1919
THE MOVING PICTURE WORLD
823
Lieut. Robert T. Kane.
Robert T. Kane, Producer,
Back from France a Hero
BOB KANE— First Lieutenant Rob-
ert T. Kane, 91st (Wild West) Di-
vision, A. E. F. — is back from
France and ready to take up his motion
picture work where the war stopped it.
He returned unheralded, the modest lit-
tle ribbon bar of the Belgian Croix de
Guerre on his breast, a citation entitling
him to the American Distinguished
Cross in his pocket and with three gold
service chevrons and a wound stripe on
the cuffs of his blouse.
When the war came to America, Bob
Kane was among the most successful
managing producers in the motion pic-
ture field. He was the organizer of
and a director and officer in Paralta
Plays, Inc., Paralta Studios, Inc., Par-
alta Productions, Inc., Selexart Pic-
tures, Inc., Bessie Barriscale Feature
Corporation, Kerrigan Feature Corpor-
ation, Walthall Pictures Corporation
and Glaum Productions, Inc.
After the armistice was signed, Kane
says he spent considerable time with
European film men in Paris, London
and Rome. These conferences im-
pressed him particularly, he said, with
the possibilities of the educational and
industrial film in the European field,
where he feels sure there will be a big
demand following the conclusion of
peace. He thinks the screen will play
a vital part in the tremendous work of
reconstruction yet to be begun.
Mr. Kane is reticent regarding his
plans for the future. He said, however,
that he would have an important an-
nouncement to make after a conference
with his associates in New York, Wash-
ington and on the Pacific Coast.
Asher To Be Mack Sennett's
Personal Representative
EAI. ASHER, who has had charge
of the film exchange branch of
• the business of the Turner &
Dahnken Circuit since the formation of
the First National Exhibitors' Circuit,
Inc., and who has also directed the
destinies of the T. & D. Tivoli Theatre,
San Francisco, for several months, has
given up his work with that concern,
to become personal representative of
Mack Sennett. He will assume his new
duties early in May and expects to
divide his attention in the future be-
tween Los Angeles and New York.
The offer of this important post came
about two months ago, when Sennett
disposed of the United States rights to
"Yankee Doodle in Berlin" to Sol L.
Lesser, and was closed recently when
Sennett made a trip to San Francisco
for the purpose. No successor has been
named to Mr. Asher by the Turner &
Dahnken Circuit, but it is planned to
have one man devote his entire atten-
tion to the film exchange end of the
business and another to manage the
Tivoli Theatre.
E. M. Asher secured his early training
in the film business with Sol L. Lesser
at the old stand of the Golden Gate
Film Exchange, an Eddy street, and
soon became very popular among the
trade. During E.xposition Year he won
laurels by promoting several unusual
events, the most spectacular of which
was Metro Day at the fair, when
Francis X. Bushman and Marguerite
Snow appeared in person. His success
with the First National program and
with the management of the Tivoli
Theatre brought him into national
prominence, resulting in the splendid
advancement to first assistant to Mack
-Sennett, peer of funmakers.
W. W. Lewis 111 of Appendicitis.
W. W. Lewis, who for the last three
years has been selling representative
of the Nicholas Power Company, Inc.,
was suddenly stricken with appendicitis
April 26, and removed to the New York
Hospital where he was operated on.
Loan Flyers Use DeMille's Field.
For the big Flying Circus given in the
interest of the Victory Loan in Los
Angeles, Cecil B. DeMille contributed
the use of his private flying field in
Hollywood.
Webster and Selznick Get
Big Offices with Select
FOLLOWING the appointment of
Sam E. Morris as general mana-
ger and Charles R. Rogers as di-
rector of sales of Select Pictures Cor-
poration, announcement is now made of
the men who have been chosen to suc-
ceed these two former branch execu-
tives in charge of Select's posts in the
field.
The Cleveland branch, which was the
headquarters of Mr. Morris, who also
had jurisdiction over Select's Detroit
exchange, has been placed in the hands
of Sherman S. Webster, who was for-
merly Select's branch manager at
Buffalo.
David J. Selznick has been given the
position of New England manager, with
headquarters at Boston, which has been
made vacant by the promotion of
Charles R. Rogers to be director of
sales for Select. Mr. Selznick's appoint-
ment is also a promotion within the
Select organization, as he has served in
the Boston branch, first as salesman
and then as assistant branch manager.
and has earned an enviable reputation
for his efficient and businesslike admin-
istration.
In assuming charge of the New Eng-
land office, David J. Selznick announced
that he had appointed Morris Safier to
be sales manager in the New England
territory, Mr. Safier being promoted
from the position of salesman in the
Boston branch.
Walter Stern Signs
Important Contracts
WALTER L. STERN, for several
years a familiar figure on Film
Row, San Francisco, Cal., through
his connection with the equipment house
of G. A. Metcalf, has just signed two of
the most important contracts of his
young life. Without taking his many
friends into his confidence he recently
journej' to Salt Lake City, where he was
married to Miss Nettie Woolf, whom he
met while stationed there in the service
of Uncle Sam.
The honeymoon includes a trip to New
ork, where Mr. Stern will confer with
P. T. Edwards, manager of the United
Theatre Equipment Corporation. Follow-
ing a short stay there the couple will go
to Chicago to make their home. Mr.
Ster nhaving signed a contract to man-
age the branch of this equipment house
maintained there. This contract is for a
period of two years and is to be in force
after May 5. This young salesman has
made a great success in his chosen line
of work in the San Francisco field.
Mrs. Irene Castle, Famous
Dancer, to Wed Ithaca Man
MRS. IRENE CASTLE, internation-
ally known dancer who recently
signed a contract with Famous
Players-Lasky to appear in its produc-
tion of "The Firing Line," is to wed
again. The fact that Mrs. Castle, widow
of Vernon Castle, who lost his life in
the aviation service in Texas, was to
marry again was verified Thursday,
May 1.
Mrs. Castle is to become the bride
of Robert E. Treman, of Ithaca, N. Y.
Mr. Treman, until recently a captain
in the air service, is at present the head
of a hardware firm in Ithaca.
Walter L. Stern.
824
THE MOVING PICTURE WORLD
May 10, 1919
INDUSTRY EXPANDING IN NORTHWEST
Duluth to Have $500,000 Theatre— Many Reports on
Proposed Building Show Unprecedented Activity
LOOK BROTHERS, of Duluth, have
announced plans for the erection
of a new moving picture theatre
to cost $500,000 on the site at present
occupied by the St. Louis Hotel in
Duluth.
This announcement is significant of
progressive growth of the moving pic-
ture industry in the Northwest, coming
as it does in the wake of a score of
others telling of proposed building pro-
jects, including the plans of the Hamm-
Finkelstein & Reuben interests for the
erection of two colossal theatres this
year, one in Minneapolis and the other
in St. Paul.
With the construction of the three
theatres accomplished, Minneapolis, St.
Paul and Duluth, the largest cities in
Minnesota, will harbor moving picture
houses that will be without equal any-
where else in the Middle West.
Steel Corporation to Move Town.
W. J. Rezac, a prominent Minnesota
exhibitor, has announced that he in-
tends to build a modern theatre at Alice,
Minn., as a result of the plans now
under way to move the city of Hibbing,
Minn., where he is now operating a mov-
ing picture house. The United States
Steel Corporation has located ore under
the city of Hibbing, and has purchased
the entire town site. As a result, Hib-
bing will move as a whole to Alice,
which is located just outside of the city
limits of Hibbing.
In the Dakotas many new theatres are
under construction, and others closed
during the war have reopened for
business.
Fred Helmers has reopened the
Orpheum Theatre at Courtnay, N. D.,
closed since last April.
The picture house at Pingree, N. D.,
which was closed more than a year ago,
will soon resume operations.
Bellfield is another North Dakota
town which has been without movies for
a year. The picture house there has
reopened, and the manager reports good
business. The public, he says, is hungry
for amusement.
The Lyceum Theatre at Minot, N. D.,
H. Grimmer, manager, reopened its
doors to the public with the showing of
"The Heart of Humanity," and played
to big business.
Charles Sawyer is building a new 400-
seat picture theatre at Sioux Falls, S. D.
It will be named the Liberty, and will
open May L
Expansion Throughout Northwest.
A. W. Dibble, proprietor of the Rex
Theatre at Hutchinson, Minn., 'follow-
ing his purchase of the Idle Hour The-
atre in that city from Jack Murnan, an-
nounced plans to build an addition to
the Idle Hour.
Waldo B. Nielson has purchased a site
at Fosston, Minn., on which he will com-
mence the construction of a moving pic-
ture theatre within a few weeks.
The work of remodeling H. B. Smoots'
Milo Theatre at Little Falls, Minn., is
well under way. The seating capacity
will be increased from 400 to 550, and
many other improvements will be made.
June 15 is the date set for the opening
of the new Milo. Mr. Smoots is also
the proprietor of the Victory Theatre
at Little Falls.
Frank Koppelberger has already be-
gun work on a new 1,300-seat moving
picture theatre at LaCrosse, Wis.
Montana Also Shows Life.
New theatre projects are also spring-
ing up in the state of Montana, Miles
City, Bozeman, Roundup and Wolf Point
making some of the most recent an-
nouncements.
Owners of the Glazier Theatre at Wolf
Point will build a new $30,000 house
this summer.
Otto Schmidt, E. A. Kelnachnidt and
other business men are behind plans for
the construction of a new picture the-
atre at Bozeman to cost $100,000.
Thomas and Miholovich have begun
the construction of a two-story picture
house at Roundup.
The old Liberty Theatre at Miles City
will be torn down and replaced by a
new modern picture house.
A. H. Brown has announced plans for
the construction of a $40,000 theatre at
Mobridge, S. D. The new structure
will be of brick, two stories high, and
will have a frontage of 50 feet and a
depth of 140 feet.
HOBART HENLEY STARTS OWN CQMPAN^Y
Newly Incorporated Producer Will Begin on
Series of Features for Independent Sales
HOBART HENLEY has formed the
Hobart Henley Productions, Inc.,
and has been signed by Frank G.
Hall, president of Independent Sales
Corporation. He will produce a series
of special features for release through
the distributing organizations, of which
Mr. Hall is promoter and chief execu-
tive. The signing of Mr. Henley for a
series of productions marks the third
Hobart Henley.
producing organization to be brought
into being within the past three weeks
by the interest which Frank G. Hall
represents, the other two being the
Charles Miller Productions, Inc., and
the Gerald Bacon Company.
Henley Has Amply Proved Ability.
It is Mr. Hall's objective to have asso-
cia,ted with him only those producers
and directors of motion pictures who
have demonstrated that they are capa-
ble of giving the best in photodramatic
plays. In signing Mr. Henley, Mr. Hall
has taken into consideration his work
with some of the leading stars of the
screen, including Pauline Frederick and
Mae Marsh whom Mr. Henley directed
in some of their biggest successes. With
Mae Marsh Mr. Henley directed "The
Glorious Adventure," "All Women,"
"Money Mad" and "The Face in the
Dark." With Pauline Frederick, he di-
rected "One Week of Life," "The Peace
of Roaring River" and more recently
"The Woman on the Index." He di-
rected Frank Mclntyre in Goldwyn's
production of "Too Fat to Fight," and
this, too, was pronounced a masterpiece
in the art of direction.
Mr. Henley is probably better known
to the motion picture public because of
his creation of the "Parentage," one of
the most successful independent attrac-
tions of the past three years. In this
work Mr. Henley demonstrated that he
is not merely an average director fol-
lowing along in path as laid by others,
but that he is creative — possessing the
ability to take a human interest subject
and make a big, heart interest drama of
it. He is one of the screen's youngest
directors and because of his varied ex-
perience in theatricals, having worked
before the camera himself. Mr. Hall has
every confidence in Mr. Henley's abil-
ity to produce pictures with big values
for all concerned.
Begins Production at Once.
The first production to be made by
the Hobart Henley Productions, Inc.,
will be begun in about three weeks.
During the intervening time, Mr. Hen-
ley will spend his time going over likely
scripts and selecting his cast of play-
ers as soon as he decides upon his first
story. Phil Rosen, one of the best known
cameramen on the Coast, has been en-
gaged by Mr. Henley to assist him in
this branch of the production work. Mr.
Henley will have offices at 130 West
Forty-sixth street and will probably use
the Bacon-Backer studio.
Burke Returns from Tour.
James L. Burke, special representative
for Frank G. Hall's picture interests,
returned to the New York offices of
Independent Sales Corporation this week
after a two weeks' tour of the Film
Clearing House exchanges covering the
territory east of Denver. On this trip,
Mr. Burke made special inquiries from
representative exhibitors in this terri-
tory concerning the prospective and
actual bookings on the Rothapfel Unit
Program. He reports that all are await-
ing the program with keen expectation.
Mr. Burke reports, also, that special
features are in big demand and that
open booking is gradually forging ahead
of the program.
May 10, 1919
THE MOVING PICTURE WORLD
825
FOUR NEW THEATRES BOOM NEW ENGLAND
Springfield's Two and
and Ansonia to Cost
FOUR new moving picture theatres
in New England, and these the
forerunners of a new boom, will
be erected in the near future, at an
aggregate cost of $1,225,000. Two of the
houses will be in Springfield, Mass., one
in Ansonia and one in Stamford, Con-
necticut.
Fox House to Cost Nearly $700,000.
The largest and most elaborate of the
four is the new William Fox theatre
in Springfield. Plans are nearing com-
pletion for a house to seat 3,500, ac-
commodating 1,950 on the orchestra
floor and the remainder in the balcony.
The total cost of the building will be
from $650,000 to $700,000. An organ,
costing $25,000 will be one of the feat-
ures, and will be supplemented by an
orchestra of 30 pieces.
A mammoth marquise will extend
across the entire front of the building
which will be illuminated at night by
brilliantly changing lights. A new style
electric sign will be operated by inde-
pendent motors and will throw a va-
riety of light from high-powered lamps
advertising the feature picture. The
cost of the illumination of the front of
the theatre is approximated at $45,000.
The Adams style will prevail in the
interior of the house. The ceiling will
be vaulted and decorated with stalactite
chandeliers of opalescent glass. The
ventilating system will change the at-
mosphere of the auditorium every two
minutes. The Japanese suite in the Fox
Audubon, New York, will be duplicated
in the Springfield theatre. John Zanft
is directing the work in the absence
of Mr. Fox.
New Theatre on Gilmore Property.
The other Springfield house will be
built on the site of the Gilmore theatre
block on Main street by a syndicate
under the management of Abraham
Goodside of Portland, Me. The theatre
will seat 2,500 and will cost $200,000.
Plans by G. Henri Desmond of Boston
call for an artistic structure will every
modern convenience. A number of in-
One Each for Stamford
Aggregate of $1,225,000
novations are promised for the interior
of the theatre.
Houses for Stamford and Ansonia.
The Sam Weiss interests will shortly
begin work on a modern playhouse in
which will seat over 2,000, will cost
Stamford, Connecticut. The house,
which will seat over 2,000 will cost
$125,000. A. Geronimo, manager of the
Alhambra, will take the direction of
the new theatre. All the features of
a modern photoplay palace are prom-
ised for the new structure.
Ansonia, Connecticut, will have an
ultra-modern moving picture theatre,
according to A. Hoffman, owner of the
Pastime, who will erect a new house at
a cost of $200,000. The seating capacity
of the new Hofifman theatre will be
2,000, and every known convenience for
the enjoyment and comfort of the
patrons will be installed.
$60,000 Picture House Is
Part of Big Buifalo Boom
BUFFALO will soon have a new
South Side motion picture house.
Plans were recently issued to
James S. Savage for a modern fire-
proof building, to be erected at a cost
of $60,000.
The new structure will go up at 26
and 28 Triangle street. The interior
decoration and equipment of the theatre
will bring the total cost of the building
to over $100,000.
Buffalo is in the throes of a general
building boom, according to the list of
plans filed in a single week for altera-
tions and new constructions. The total
cost brings the figures for the week
close up to $200,000.
Dee Robinson Will Build
Modern Theatre in Peoria
NOT content with being interested
already in four places of amuse-
ment in Peoria, 111., Dee Robin-
son of that city has leased for 99 years
a large block of property at Main and
Madison, and will begin forthwith the
erection of a big, modern playhouse
to seat 2,000.
Peoria boasts already that the new
Robinson house will not be excelled by
any in the country, not failing to in-
clude Chicago and New York in the
list of places which will be outdone.
The new theatre will be built as a
combination house, although moving
pictures will be of primary importance.
By the lease Mr. Robinson becomes
the largest property holder on Main
street, now controlling 270 feet frontage.
A Chicago theatrical architect is at
work now with Fred Klein, Peoria's
premier plan maker, drawing up the
design of the new theatre. It will be
equipped in most luxurious and artistic
fashion, with a pipe organ, chimes,
beautiful decorations, furnished smok-
ing rooms and parlors, and every mod-
ern convenience.
How Much Should I Invest
in the Victory Loan?
How much should I invest in the
Victory Liberty Loan?" is a ques-
tion not infrequently asked. Some
persons seem to have the notion that
the Government is asking every one
to put all his available funds into the
Loan.
This is not true. The Government
desires nothing of the kind. It would
be bad business, both for the country
and for the individual.
The Notes of the Victory Liberty
Loan are the soundest security in the
world, gold obligations of the sound-
est nation in the world, and they yield
a substantial rate of interest.
But it is also true that there are
other investments which are sound and
which yield a higher rate of interest.
The Government does not desire the
individual to refrain from placing part
of his money in such investments. The
Government is not selfish.
It would be bad business for the
country if the individual investor was
restrained from placing part of his
money in business securities. These
securities would decline for lack of a
sustaining market. Lack of confidence
would follow and new enterprises, es-
sential to national prosperity could not
be financed.
What the Government does ask is
co-operation. It asks that the individual
— every individual — place a just portion
of his available funds in the Victory
Loan.
Thus will the needs of the Govern-
ment be financed, business can go ahead,
and prosperity will be advanced.
These Will Be Freed "When Bonds Are Loosed."
Natives working in a scene from the Fischer production of the above name,
to be released by Arrow.
Pearl White Aids Victory Loan.
Cheered by 1,200 officers and men of
the U. S. S. Mississippi and an equal
number of women guests, Pearl White,
the Pathe serial star, stood in the bal-
cony of the Hotel Commodore, New
York, on Friday night, April 25, and
pledged her best efforts to the cause of
the Victory Loan.
It was Miss White's first public ap-
pearance as sponsor for the battleship
Mississippi during the present loan
drive and her enthusiasm gave impetus
to the efforts of the bluejackets in their
sale of bonds. Miss White was the
guest of honor at the annual ball given
by the crew of the Mississippi to their
officers at the Commodore.
826
THE MOVING PICTURE WORLD
May 10, 1919
SHERRY ORGANIZES NEW SALES FORCE
Also Forms Alliance with Film Clearing House,
Which Will Handle Distribution of Sherry Service
WILLIAM L. SHERRY, head of the
Sherry Service, has decided to
again cover the United States
with his own salesmen. In addition
he has just formed an alliance with
the Film Clearing House, Inc., which will
handle the physical distribution of all
pictures released through the Sherry
Service, including the De Luxe Pictures,
Inc., productions starring Doris Kenyon,
Frank .\. Keeny, productions starring
Catherine Calvert and the Edgar Lewis
and Gilbert A. Anderson features.
Before the ink was dry on the con-
tract signed by Mr. Sherry and Frank C.
Hall, president of the Film Clearing
House, Inc., Mr. Sherry had dispatched
half a dozen members of the N. Y. office
to every part of the U. S. with instruc-
tions to engage the best salesmen and
managers in every principal city.
From this date the completely reor-
ganized Sherry sales force will cover all
territory under the personal direction
of Mr. Sherry, who intends to devote
close attention to the needs of the ex-
hibitor and who invites personal cor-
respondence with regard to the same.
"Under the new plan," said Mr. Sherry,
in discussing the reorganization," I hope
to get away from the atmosphere of re-
moteness that prevents close coopera-
tion between the head office of the pic-
ture play organization and the exhibitor
— an atmosphere that hampers both and
may easily be dispelled if a little more
attention is paid to the human elements
involved.
"To insure closer intimacy with ex-
hibitors I am urging them to keep in
personal touch with me by letter. If
there is reason for criticism of any de-
partment of my organization I want to
find it out and the best source of in-
formation I know of is the exhibitor
whose interest that organization is de-
signed to serve.
"I propose to reply in person to all
such communications and in this way
to establish an understanding based on
comnumity of interest, which will benefit
all concerned.
"If niv salesmen do not call on the
exhibitor I want to know that. It is
difficult to remedy conditions that are
not known to exist but easy enough when
the condition is once brought to my at-
tention. My policy is to cultivate in-
timacjr with the other fellow's point of
view, and correspondents will find me in
a receptive as well as communicative
mood."
The productions released exclusively
by the Sherry Service include twelve fea-
tures, five of them new releases which
have not until now been offered for
booking. These latter include the De
Luxe Pictures production "Twilight,"
starring Doris Kenyon; the Frank A.
Keeney production, "Marriage For Con-
venience," by E. Lloyd Sheldon, featur-
ing Catherine Calvert; "Love and the
Law," an Edgar Lewis production of the
highest merit; "Calibre 38," another
Lewis product, and the five-part western
drama "The Son-Of-A-Gun," from the
studios of the Golden West Producing
Company, featuring G. M. Anderson.
GARSON PICTURE OPENS IN NEW YORK
"Unpardonable Sin" Expected to Run All Summer
at Broadway Theatre, Renovated for the Occasion
FRIDAY, May 2, marks the opening
of Harry Garson's much heralded
production, "The Unpardonable
Sin," starring Blanche Sweet, at the
Broadway Theatre, New York, for an in-
definite engagement. This also marks
the opening of the Broadway under
new management.
The theatre has been renovated, re-
carpeted, decorated and painted both
inside and out for this occasion, and
those who are familiar with this play-
house will scarcely recognize it as the
famous old Broadway Theatre.
"The Unpardonable Sin" comes to
Xew York with the solid endorsement
of the public in many other cities. At
the time the picture was ready for a
Xew York showing no theatre was
available, so Harry Garson gave the
preliminary showing at his own thea-
tre, the Broadway Strand, in Detroit.
The public acclaimed the production as
one of the few big things of the screen,
and the result was the breaking of all
box office records for any opening any-
where by either a legitimate produc-
tion or moving picture. All the more
remarkable was the fact that state rights
buyers flocked to Detroit, with the re-
sult that nearly all territorial rights
were disposed of in a short time.
Broke Records in California.
The next opening to follow was the
California Theatre in San Francisco,
where again all records for that theatre
were broken, to be followed immediately
at the Kinema Theatre in Los Angeles
with like results. What is most remark-
able is that the picture played to nearly
$16,000 in that city during Holy Week.
Breaks Record in Chicago.
The next opening was at the Randolph
Theatre in Chicago, when the house
record was again broken — and you can't
blame the Garson people for sitting
back with a confident smile in regard
to New York, where the picture is ex-
pected to run all summer.
Nearly all territory has been disposed
of, the last sales reported being Color-
ado, Wyoming, New Mexico, Utah and
Nebraska by the Merit Film Company
of Denver; Texas, Oklahoma and Ar-
kansas by E. H. Hulsey, of the First
National Exhibitors' Exchange, Dallas;
Georgia, Florida, Alabama, Virginia and
North and South Carolina by Charles F.
Schwerin, of Atlanta.
Blackton Buys A Porter Novel.
J. Stuart Blackton has purchased the
world motion picture rights to "Dawn"
from the pen of Eleanor H. Porter, au-
thor of "Pollyanna" and a score of other
well-known novels.
"Dawn" is the story of a blind boy
whose courage leads him through the
gulf of despair into a final victory gamed
by dedicating his life to the service of
blinded soldiers.
ed Elliott Dexter and Charlie Ray in a Breakfast Coat.
Our Own Page of Styles Presents the Immaculately Gro ome ^ , ^^ . ., „
Worso," and Charles is seen in his Paramount. "Greased Lightning:, so
it's all in the .s;inie family.
lOlliolf;:
hi.s ,\rt<ral't, "J''or Hotter, for
May 10, 1919
THE MOVING PICTURE WORLD
827
SENNETT'S WATER NYMPHS ON TOUR
Bathing Beauties Make Sad Sea Waves Sadder by
Hitting the Trail with "Yankee Doodle in Berlin"
By Giebler
OF course the scheme of sending the
Sennett Bathing Girls on tour with
the "Yankee Doodle in Berlin"
film as doped out by Mack Sennett and
Sol Lesser, is a good scheme. Personal
appearance of the players is always
good. If the public likes to see one of
its favorites in the flesh, what will the
public say when it sees six of them at
once, and in bathing suits?
The question has its other side, how-
ever, its humanitarian side.
What of the girls?
The Sennett Bathing Beauties have
been working in beach and bathing
stuff until they are almost as much mer-
maids as mere maids.
Will it not be cruelty to nymphs to
take these girls away from the sad sea
waves? I spoke to Sol and Mack about
it.
Absence Will Make Sea Waves Sadder.
"Look here," I said, "how are you go-
ing to get by with this stuff? These
girls are pretty nigh amphibious, and
you propose to make dryland troupers of
them, jump them from crag to crag of
the show circuits of the arid east, west,
north, south and middle west. You'll
have to carry a tank of water as you
would for trained seals."
"Don't worry," said Mack. "There's
lots of water in the country. The pro-
hibitionists say there's enough aqua
pura to quench the thirst of the entire
population, and leave enough for water-
falls and things like that."
"There's a big lake at Chicago," said
Sol, "and look at the Mississippi River."
One Look at Mississippi Enough.
"I have looked at the Mississippi
River," I replied. "Lots of fol'<s have
looked at it. People with bathing in
their minds go down and look at it,
then turn right around and make a dash
for the kitchen sink. The Mississippi
River won't do, the girls would stick in
the mud the first time they tried to make
a dive. Lake Erie may be all right, but
the Mississippi won't do !"
Mack and Sol's idea went over big
here in Los Angeles. The people simply
ate it up.
"Yankee Doodle in Berlin." with Both-
well Browne vamping the kaiser, and
the Crown Prince and Hindenburg gave
"em the laughs, and the bathing girl
stuff gave 'em the looks.
Eager Eyes Fill First Rows.
A lot of people who wouldn't think of
sitting any closer to the screen than
the eighteenth row any other time, fol-
Mack Sennett.
Have a Sand- Witch?
Here's a trio of samples served with Mack
Sennetfs "Yankee Doodle in Berlin."
lowed the usher right down front and
stayed there.
There is a multiplicity of situations in
the film that will be labeled funny by
the most confirmed grouch, and about
half a dozen that are positively rip-
roarious.
Charlie Murray, Cock-eyed Ben Tur-
pin, Phillis Haver, Ford Sterling, Mai
St. Clair, and the whole bunch of Sen-
nett laugh-mongers hit the bulls eye
with a regularity that is almost monot-
onous. Laughs overlapped. Chuckles,
giggles and chortles got mixed up and
were born as snorts of laughter.
Girls' Appearance a Dessert.
The girl part of the show came last,
as a sort of dessert, and the girls were
beautiful, clever and appealing. The pic-
ture of three of them is printed here-
with— the other three are just as classy
and just as "sassy," but they had to be
left off for this reason : it is only fit-
ting that the pictures of Mack Sen-
nett and Sol Lesser, the parents of the
Sol L. Lesser.
new idea, should also adorn this story,
and it would not do to have too much
beauty all on one page — it would look
too good to be true.
There are good advertising possibil-
ities to the combination. I can see ex-
hibitors all over the country getting
out the paint pot and making banners,
something like this :
"Yankee Doodle in Berlin, and Six
Sennett Sand Witches. See them here
today." "Not Mermaids, But Mere
Maids." "Sennett Beauties in Bathing
Suits That Never Saw the Sea."
Hicks Succeeds Cubberly
at Famous Players-Lasky
JOHN W. HICKS, JR., manager of
the Minneapolis Goldwyn exchange
for the last nine months, has been
selected succesor of J. F. Cubberly as
manager of the Minneapolis branch of
the Famous Players-Lasky Corporation.
Mr. Cubberly has taken over the man-
agement of the Minneapolis First Na-
tional Exchange following the resigna-
tion of E. R. Pearson.
Mr. Hicks started his moving picture
career as an exhibitor at Sedalia, Mo.,
where he operated two theatres. He
drifted into the distributing end of the
business. He was for a time associated
with A. D. Flintom as office manager in
St. Louis. Later he was with the Gen-
eral Film Company in Omaha, Kansas
City and Oklahoma City, and with
Famous Players in Omaha.
L. E. Davis, who has been acting as
special representative for Goldwyn's
home office since leaving the Government
bureau of films two months ago, is Mr.
Hicks' successor as Goldwyn manager
in Minneapolis. Mr. Davis was with
Mutual before entering government ser-
vice.
The Moving Picture World carries a
message to exhibitors in small towns by
the hundred ivhere salesmen seldom, if
ever, visit in their travels. It is to benefit
this great prosperous exhibitor element
that the World is compiled — as much to
help the little fellow as to help the "first
run" man in the larger cities.
828
THE MOVING PICTURE WORLD
May 10, 1919
ON THE SCREEN IN MANY CITIES
(Features Booked for Week of May 5.)
WE desire to list in this department
the attractions at all theatres
throughout the country, where
bills change no oftener than twice a
week. There is no charge. First run
has nothing to do with the case. If you
run weekly or one "split" per week, send
your bookings in time to reach us by
Wednesday preceding the showing.
We use only dates following our week
of issue.
For our convenience and to insure
regular insertion send us bookings in
advance, including several weeks. They
will be considered in confidence and
we will use only one week at a time.
The bookings listed below are for week
starting May 5.
Eureka, Cal.
Orpheum (J. Lindsay Brown). — Grace
Darmond in What Every Woman Wants
(Exhibitors Mutual); Lee Kiddies in Tell
It to the Marines (Fox).
Indianapolis.
Circle (S. Barrett McCormick). — Elsie
Ferguson in The Marriage Price (Art-
craft) ", Mabel Normand in The Pest
(Goldwyn).
Lios Ang-eles.
Broadway (T. L. Tally). — Constance Tal-
madge in The Romance of Arrabella
(Select).
Grauman's. — Bryant Washburn in Some-
thing to Do (Paramount).
Philadelphia.
Fairmount (H. M. S. Kendrick). — Wil-
liam Farnum in The Man Hunter (Fox);
Dorothy Gish in Peppy Polly (Artcraft) ;
Sessue Hayakawa in Heart in Pawn
(Exhibitors Mutual).
Winnipeg,
Gaiety (H. N. Jernberg). — John Barry-
more in The Test of Honor (Paramount).
Province (H. N. Jernberg). — Charles Ray
in The Sheriff's Son (Paramount).
-Fannie Ward
Minneapolis.
Garrick (J. K. Johnson). -
in Common Clay (Pathe).
Detroit.
Majestic (Geo. E. Guise). — Mabel Nor-
mand in A Perfect 36 (Goldwyn); Florence
Reed in Her Code of Honor (United).
Regent (Tom H. Ealand). — Dorothy Gish
in Peppy Poly (Artcraft).
Orpheum (Tom H. Ealand). — William
Faversham in The Silver King (Para-
mount).
Madison (John H. Kunsky). — Elsie
Ferguson in Eyes of the Soul (Para-
mount).
Washington (John H. Kunsky). — Stolen
Orders (World).
Adams (John H. Kunsky). — Alice Joyce
in The Cambric Mask (Vitagraph).
Liberty (John H. Kunsky). — Fannie
Ward in Common Clay (Pathe); Alice
Brady in Marie, Ltd. (Select).
New York City.
Broadway (B. S. Moss). — Blanche Sweet
in The Unpardonable Sin (Garson).
Strand (Joseph Plunkett). — Anita
Stewart in Mary Regan (First National).
Rivoli (Hugo Riesenfeld). — Nazimova in
The Red Lantern (Metro).
Rialto (Hugo Riesenfeld). — The White
Heather (Maurice Tourneur).
Harris. — Salvation Army picture. Fires
of Fate (Paramount).
Eighty-First Street (A. F. Shackman). —
Truax and Huff in Oh! You Women! (Para-
mount); Anita Stewart in A Midnight
Romance (First National).
Fox's Audubon (Ben Jackson). — Elsie
Ferguson In Eyes of the Soul (Artcraft);
George Walsh In Help! Help! Police!
(Fox).
Anita
(First
—Anita
(First
Fox's Academy of Music (Charles
Wuerz). — Theda Bara in The Siren's Song
(Fox); Enid Bennett in Partner's Three
(Artcraft); Bryant Washburn in Some-
thing to Do (Artcraft) ; Louise Glaum and
Charles Ray in The Wolf Woman (Effeno).
Fox's Bay Ridge (William Waldron). —
Charles Ray in The Sheriff's Son (Art-
craft); George Walsh in Help! Help!
Police! (Fox).
Fox's Bedford (Harry W. Moore). —
Theda Bara in The Siren's Song (Fox);
Anita Stewart in A Midnight Romance
(First National).
Fox's Comedy (David Schaefer). — Theda
Bara in The Siren's Song (Fox);
Stewart in A Midnight Romance
National).
Fox's Crotona (Phillip Levy).-
Stewart in A Midnight Romance
National); Madlaine Traverse in The Love
That Dares (Fox).
Fox's City (Sam Fried). — Olive Thomas
in The Follies Girl (Triangle); All-star in
A Place in the Sun (Triangle).
Fox's Folly (Harry Lipkowitz). — Theda
Bara in The Siren's Song (Fox); Anita
Stewart in A Midnight Romance (First
National).
Fox's Jamaica (John Spagna). — Theda
Bara in The Siren's Song (Pox); George
Walsh in Help! Help! Police! (Fox).
Fox's Ridgewood (A. H. Anderson). —
Mae Marsh in Spotlight Sadie (Goldwyn) ;
Anita Stewart in A Midnight Romance
(First National).
Pox's Star (Arthur E. Smith). — Charles
Ray in The Sheriff's Son (Artcraft) ; Anita
Stewart in A Midnight Romance (First
National).
Fox's Terminal (li'red. M. Shafer). —
Theda Bara in The Siren's Song (Fox);
Sessue Hayakawa in The Courageous
Coward (Mutual).
Metro Scenario Department
to Be Given More Room
SINCE his arrival in New York from
California, where he went to see
a projection of Nazimova's new
super-feature, "The Red Lantern," and
consult with other Metro officials on
special plans of exploitation and distri-
bution of this spectacular production,
Richard A. Rowland, president of Metro
Pictures Corporation, has been very
busy laying out final plans for the en-
largement of the new Hollywood studio
in accordance with notes he made on
his visit.
"The scenario department," said Row-
land, "will be the first thing to receive
attention. It must be given more room
to meet the requirements of the plans
which we have laid out for our new
production policy."
New Additions to Force.
As soon as the quarters of this de-
partment have been altered according
to the sketches sent to Maxwell Karger,
director general of Metro, there will be
several new additions to the already
efficient force. Experienced motion
picture critics, who have gained a varied
experience in reviewing the silent drama
from its babyhood to its present stage
of development, will be added to this
staff.
Pleasant surroundings and plenty of
light, says Mr. Rowland, are essential
to the reader or writer for the screen,
as well as in any other artistic endeavor,
and it is Metro's intention to tear
down one of the small new structures
three-story concrete building providing
spacious individual offices for each of
the scenario staff.
Metro now has in its literary depart-
ment a group of well-known screen
writers including June Mathis, Luther
A. Reed, A. S. Le Vino, A. G. Kenyon,
and George D. Baker. The last men-
tioned, however, is also one of the big-
gest and most skillful directors the
screen has ever known, but he still
offers his technical knowledge of the
photodrama to the adaptation of screen
vehicles for Metro stars. He is a tire-
less worker on long hours.
D. L. Faralla Is Appointed
Controller for Selznick
ANOTHER promotion in keeping
with President Lewis J. Selz-
nick's statement at the Select
convention last week, that in the future
all advancements will be made from
the ranks, is the announcement that
Dario L. Faralla, Deputy Controller of
Select Pictures Corporation, has been
appointed Controller of the new Selz-
nick Pictures Corporation.
Mr. Faralla is a graduate of the Royal
Technical Institute in Rome and holds
the degree of European C. P. A. After
coming to American he was made head
accountant and manager of the Tocci
Bank. Later he was with the Pathe
Exchanges as auditor, and from that
office he went to the Unity Sales as head
auditor.
Graduate of Italian Institute.
Mr. Faralla first joined Mr. Selznick
in February of 1917, remaining in his
employ until the time of the organiza-
tion of Select Pictures Corporation, at
which time he was appointed to the
post of deputy controller of Select in
association with Controller J. A. Der-
ham.
Then came the organization of Selz-
nick Pictures Corporation, and a few
months later the acquisition by Mr.
Selznick of 100 per cent, of the stock
of Select Pictures.
In the future Mr. Faralla's duties will
be confined to the finances and accounts
of Selznick Pictures, while Mr. Derham
remains in the position of Controller
for Select.
Troy Will Have Another
Photoplay Theatre Soon
ACCORDING to present indications,
Troy, N. Y., is to have another
big moving picture house. A deal
was consummated recently for the sale
of the Odd Fellows' property on River
street near Fulton, and although no
definite announcements have been made,
it is understood that the property will
be the site of a new motion picture
theatre.
Truman C. Ives, of the Ives Realty
Company, through whose concern the
sale was made, said that there were
no announcements at present, but it
was learned from other sources that
the Odd Fellows' Hall would be razed
soon and a theatre erected on the site.
Odd Fellows Hall was destroyed by
fire two years ago and was never re-
built. Owing to its central situation it
has always been considered an ideal
location for a playhouse.
May 10, 1919
THE MOVING PICTURE WORLD
829
NEW YORK TOWNS ARGUE SUNDAY SHOWS
Communities Alive Over
Governing Boards — Priest
Albany, April 28.
JUDGING from the many letters which
are being received these days, vir-
tually every community throughout
the state is taking an active interest
towards ascertaining whether or not its
residents will be permitted to enjoy
Sunday motion picture shows, now that
the Governor has signed the bill which
makes it permissible for each commun-
ity to decide for themselves through
their governing board.
In Rensselaer, a city occupying the
opposite bank from Albany, the city
fathers have already made it clear that
they do not want Sunday shows. This
statement was made even before any
petition was presented to the common
council.
Churches Still Object to Shows. .
Common councils in other cities,
through the press, have made it plain
to residents that they will take no action
except where petitions are presented to
them. The churches have also actively
engaged in carrying on propaganda
against Sunday movies being permitted.
At the annual meeting of the Madison
County W. C. T. U. in Canastota a few
days ago, the Rev. A. C. Horseman, re-
sponding on "Sunday Movies," said that
the law amounted to but one thing after
another towards ultimately unfitting
people for service through Sabbath de-
secration. He also claimed that in towns
where moving pictures are shown on
Sundays, boys from the country drive
into town to attend these instead of the
churches.
Sunday Movies No Sin, Says Priest.
Rev. Father M. R. Burns, of Water-
town, one of the leading priests of
northern New York, and one whose
words are followed by thousands in that
section, was recently asked the follow-
ing question, as calling for an explana-
tion of the Catholic church on Sunday
movies :
"Is it a sin in the eyes of the Catholic
Church to attend a motion picture show
on Sunday?"
"No, it is not a sin to go to a good
motion picture show at any time," said
Rev. M. R. Burns, "but it is a sin to see
a bad motion picture show on Sunday
or any other day. I am not opposed to
any poor man seeing a Sunday motion
picture show or a ball game for recrea-
tion and amusement, providing he does
his duty toward God. If the city would
subsidize all its motion picture shows
and baseball parks and not make Sunday
exhibitions a matter of commerce, I feel
that no objections would be heard, but
if proprietors of theatres are permitted
to give Sunday exhibitions and charge
admissions, will not the merchants, the
clothiers and grocers claim the same
right, and with a certain amount of
reason? However, it is not a sin for a
person to attend a motion picture ex-
hibition on Sunday, and in fact I rather
approve of it, providing commercialism
is not permitted to creep in."
GRANT.
Possible Action of Their
Says Sunday Movies no Sin
given in the Masonic Temple, April 23,
which was attended by several hundred,
including the theatre managers and
their wives. The committee of arrange-
ments for the ball was composed of :
W. H. Shepherd, Kenneth F. Damon,
K. V. Van Arsdel, E. Parrott, J. R. Dixon
and V. C. Hill. Pictures were taken
of the dancers and are to be shown in
some of the picture houses later.
Quebec Exhibitor Fined
$40 for Opening Sunday
AN echo of the fight being waged
by exhibitors of Sherbrooke,
Quebec, against the local enforce-
ment of the Lord's Day act which com-
pels the Sherbrooke theatres to close
on Sundays was heard on April 25 when
Judge Mulvena fined Adelard Bayeur,
proprietor of the Premier Theatre, $40
and costs for opening his theatre on a
recent Sunday.
Announcement has also been made
that there are twenty-three charges
against Rudolphe Vallee, proprietor of
the Casino Theatre, Sherbrooke, for
alleged infraction of the Lord's Day
Act. Discussion in these charges was
heard on the same day, but the case
was adjourned for later hearing.
It is urged that local confectionary
stores, news stands and other places
of business are open for business every
Sunday, and that no action is taken
against any "oflenders" except the local
exhibitors. It is also argued that
theatres in other cities of the Province
of Quebec are open on Sundays and
the law applies to these theatres as
well as to those of Sherbrooke.
Spokane Operators Hold Dance.
Under the auspices of the moving pic-
ture operators of Spokane, a dance was
Legal Battle Over Film
Coater's Right to Quit
Rochester.
THE second round in what promises
to be one of the most important
legal battles in the history of the
film industry was fought in the Supreme
Court here on Saturday. The Eastman
Kodak Company, through its attorneys,
argued before Justice A. J. Rodenbeck,
to have an injunction made permanent,
restraining Harry Warren from enter-
ing the employ of the Powers Film
Products Company.
According to the Eastman people, mil-
lions of dollars spent in research work
and developing motion picture film to
its present stage are involved in the
action. If the injunction is not made
permanent, it is assumed that employes
under contract with the Eastman Com-
pany might be tempted by higher sal-
aries offered by rival concerns. A short
time ago a temporary injunction was se-
cured by the Eastman Company, re-
straining Warren from leaving the em-
ploy of the company.
The Powers Company was represented
by George A. Ingraham, formerly pre-
siding justice of the Appellate Division
of the First Department. The Eastman
Company was represented by Walter
S. Hubbell, well known Rochester at-
torney. The Powers Company is said to
have offered Warren more money than
the Eastman Company was paying. He
entered the employ of the Powers Com-
pany and then the Eastman people se-
cured the injunction.
Justice Rodenbeck reserved decision.
Warren a Skilled Worker.
Warren is a skilled film coater and
was getting $25 a week from the East-
man Company. The Powers Company
offered him $50 a week. Mr. Hubbell
argued that the Eastman Company had
spent millions of dollars in carrying on
research work and that the training of
film coaters requires many months.
The argument of Attorney Ingraham
was that the action of the Eastman
Company was confiscatory and indefen-
sible in attempting to keep a monopoly
on expert workmen.
Select Pictures Sues
Australasian Company
THE Select Pictures Corporation
has commenced an action in the
United States District Court
against the Australasian Films, Ltd., to
recover $216,000 for alleged breach of
contract entered into last December un-
der the terms of which the defendant
company acquired the sole and exclusive
rights to distribute the releases of the
plaintiff company in Australia, New
Zealand, Tasmania, the Fiji Islands,
and British New Guinea for a period of
three years.
Under the terms of the contract the
plaintiff alleges the defendant corpora-
tion contracted to accept at least one
release weekly for the year commencing
April 1 last and agreed to pay the
Select Pictures Corporation $4,500 for
each release. It is alleged the defend-
ant company repudiated the contract
on April 19, by refusing to select fur-
ther releases.
The plaintiff company claims that it
has been and is unable to contract with
other film distributing concerns or in-
dividuals in the territory covered by
the contract and contends that by vir-
tue of the alleged breach of contract
the Select Pictures Corporation will
sustain damages aggregating $216,000.
Konta, Kirchway, France & Michael
represent the plaintiff company in the
action.
Orral Humphrey Retires;
Plans to Take Up Ranching
ORRAL HUMPHREY, for many
years a stage player and recently
of the screen, has announced his
retirement from screen life. He will
take up active ranching on his prop-
erty in Happy Valley, Cal.
Mr. Humphrey was for many years a
leading man on the legitimate stage
and was a Morosco lead at Oakland,
Cal. He has had a wide experience in
the motion picture field, having played
in heavy and comedy parts as well as
having done some directing. He was
assigned to the part of chief villain
for the Universal forthcoming serial,
"The Midnight Man," in which James
J. Corbett is starred. The "Beauty
Comedies" were created to present Mr.
Humphrey in light comedy, and as a
director he produced "Are Waitresses
Safe?" for the Keystone.
830
THE MOVING PICTURE WORLD
May 10, 1919
BALTIMORE BALL DRAWS HUGE CROWD
Maryland Exhibitors' League Stages Brilliantly
Successful Affair — Dinner Is Part of Program
MORE than five thousand persons
jammed into the Lyric Theatre,
Baltimore, on Friday night, April
25, to attend the fourth annual moving
picture ball given under the auspices
of the Exhibitors' League of Maryland.
Despite the crowd inside, fully half as
many more outside clamored vainly for
admittance. The crowd began to gather
long before the doors had opened.
Dancing began at nine o'clock, but
so crowded was the floor that but little
dancing could be done. The gay-decked
walls of the old opera house rever-
berated with the happy roar of an
adulating populace as the stars ap-
peared. The voice of the crowd gave
noisy homage to Eugene O'Brien, Taylor
Holmes, June Caprice and Leah Baird,
and other stars.
League Officers Introduce Stars.
Thomas D. Goldberg, second vice-
president of the league, introduced the
stars from the stage and Louis
Schlichter, president of the league, made
the presentation speeches.
During the dancing, colored lights
were thrown with a wierdly wonderful
effect on the throng, with the result
that to the eye the dancing thousands
formed an undulating sea of ever-
changing, blending color.
Shortly after midnight many of the
merrymaking filmites repaired to the
dining hall, where covers had been laid
for two hundred. During the dinner
entertainment was furnished by talent
secured by Louis A. DeHoff, manager
of the New Theatre. Harry W. Nice,
assistant state attorney, acted as toast-
master.
During the course of the banquet
many speakers were introduced. Among
those who delivered short addresses
were Eugene O'Brien, David Selznick,
O. D. (Nick) Weems, Louis Schlichter,
James Nelson, Sunday editor of the
Baltimore American; General W. Bladen
Lowndes and William F. Broening, who
was hailed as "Baltimore's next mayor."
The banquet broke up about 3.15
o'clock Saturday morning, April 26.
Those Who Were There.
Among those who attended the
banquet were : Frank A. Hornig, Mr.
and Mrs. Louis Schlichter, Mr. and
Mrs. Frank H. Durkee, Charles A.
Hicks, Charles B. Eyer, Harry Cluster,
L Berman, Julius Goodman, Thomas D.
Goldberg and sister, Walter D. Pacey,
Milton Caplon, O. D. Weems, Mr. and
Mrs. Harry Reddisch, J. Rabinowich,
Guy L. Wonders, Solon L. Wonders, E.
C. Sandell, Bernard Depkin, Jr., W. A.
Busch, W. Timmons, Wallace High,
Charles Nolte, J. F. Ritterpush, A.
Albers, F. C. Neber, J. Louis Rome, L.
A. DeHoff, W. E. Stumpf, C. B. Council-
man, Joseph Brodie, II. Morstein, A.
G. Buck, Jfarry Webb, Mr. and Mrs.
Sidney B. Lust, Louis O. Maas, Mr. and
Mrs. D. F. O'Donnell, Mr. and Mrs.
Morgan, Mr. and Mrs. Rogers, J. J.
Payette, W. F. Hayner, Mr. Champion,
Louis J. Frederick, Mr. Kent, L. Rosen-
thal!. Frank Price, Jr., Mr. and Mrs.
M. Siege), Mr. McSchane, N. C. Haefelle,
Maurice Silverman, H. M. Siegel and
Charles Schnieder.
The officers of the Exhibitors' League
of Maryland are : Louis Schlichter,
president; Eugene B. McCurdy, first
vice-president; Thomas D. Goldberg,
second vice-president; William E.
Stumpf, treasurer; Morris A. Rome,
counsel; Charles B. Eyer, secretary.
Personnel of Committees.
Those on the committee which had
supervision of the ball were : Frank A.
Hornig, chairman ; Thomas D. Goldberg,
Julius Goodman, J. Louis Rome, J. Rab-
inowich, B. Rosenbauer, Walter D.
Pacey, George Hoeffer, Frank H. Dur-
kee, E. C. Sandell, William E. Stumpf,
Milton Caplon, Ervine Levine, Martine
Berger, Charles B. Eyer, Louis Schlichter
and Louis A. DeHoff.
Movie Ball in Providence
Was Magnificent Aifair
IT WAS a gay and gorgeous assemb-
lage, a brilliant galaxy, a noted gath-
ering, a magnificent spectacle and
everything else. Referring, of course,
to the Grand Ball held at the State
Armory in Providence, R. I., April 24,
under the auspices of Local 223 I. A. T.
S. E. Governor Beeckman and Mayor
Gainer were present, together with
many stars, managers, and big men of
the film corporations.
At nine o'clock Governor Beeckman
and Mayor Gainer led the procession of
stars to the stage where each one was
introduced by Colonel H. Anthony Dyer
and called upon them for a few remarks.
The list of movieites includes the
names of Mr. and Mrs. Randolph Bart-
lett, Mr. and Mrs. Lewis J. Selznick,
Olive Thomas and Eugene O'Brien of
Select Picture; George Fecke, of World
Films, Boston : Montagu Love and
Madge Evans, two World stars; Cathe-
rine Calvert, Dorothy Dalton, John
Emerson, Anita Loos and John C. Flinn
of Famous Players-Lasky ; Jane and
Catherine Lee of Fox.
A number of feature dances were on
the program, including the Shadow,
Balloon, Snow and Moving Picture Dan-
ces. The committee won a lot of praise
for the fine gathering it assembled.
Samuel Taylor, William A. Sholes,
James A. Foley, Edwin W. Anthony,
Charles J. Duffy, and Camille C. Tur-
cotte, members of the committee were
ably assisted by Richard H. Gamble,
moving picture police censor of Provi-
dence, who worked to secure the at-
tendance of the many stars.
The proceeds of the ball were divided
between the Fatherless Children of
France Fund and the Moving Picture
Machine Operators' Sick Benefit Fund.
Frances Marion Writes Official Film.
The service of American women dur-
ing the war was truly remarkable, and
the Government is about ready to tell
of this work in motion picture by a
photoplay written by a woman.
Frances Marion, one of the most
noted women photoplay authors in the
world, has completed the great Govern-
ment film, depicting American women
in the war, and has returned to the East
from Los Angeles, where she spent
several weeks working on the film.
Miss Marion passed several months un-
der fire in France, and she was one of
the first American women to cross the
Rhine after the armistice was signed.
Assisting her in making the pictures
were Lieut. Wesley Ruggles, of the
Signal Corps, U. S. A., and Harry
Thorpe, formerly a cameraman for
Douglas Fairbanks.
Miss Marion will write a number of
plays for the Famous Players-Lasky
Corporation in New York.
Kansas Exhibitors to Hold
Big Organizing Convention
THE Kansas State Exhibitors will
hold a convention in Hutchinson,
May 18, 19 and 20, for the pur-
pose of perfecting a hundred per cent,
organization. Four big, vital, important
questions are to come up before the
convention to be thrashed out. The
amount of response from advance
notices sent out has been far above
expectations and it is really believed
that the exhibitors have awakened to
the fact that if they intend to exist
they must be at the meeting and help
organize Kansas.
The Chamber of Commerce and Ro-
tary Club of Hutchinson have both
agreed to help boost this convention
and have planned big entertainment for
the visitors. The exchanges supplying
this territory have also agreed to give
their support in making this one of
the greatest state conventions ever held
by the motion picture industry.
Hutchinson merchants have agreed to
finance a trip for the girl who wins in
a movie popularity election to be staged
in order to give her a chance to get
into pictures.
Universal Auditors Hold Meeting.
A call meeting of the auditors of the I
Universal Exchanges, Inc., was held re- ]
cently at the Congress Hotel in Chicago.
G. M. Davidson, superintendent of the
L^niversal Exchanges, and Joe Schnitzer,
general sales manager, both of New York,
attended the meeting. The auditors who
were present : G. B. Howe, F. W. Tal-
bert, F. W. Barlett and A. F. King, all
traveling auditors, and Art Schmidt, of
Cleveland, and Joe Friedman, of De-
troit.
The matter of improvement in the op-
erating system was discussed as well
as topics relative to the general sales.
The five exchanges making the best
showing in collections in a period of
four weeks were awarded a prize.
Government O. K.'s "Bolshevism" Film.
Whatever misunderstanding the Gov-
ernment authorities had in regard to
"Bolshevism on Trial," the special which
is being distributed through Select, it
was cleared away when several Gov-
ernment officials saw a special showing
of the film last week at Keith's Theatre
in Washington and announced that they
had no objection to the release of the
picture. This removes any question as
to whether the Government will take
any action to prevent the exhibition of
the film.
\
i
Mav 10, 1919
THE MOVING PICTURE WORLD
831
TO BREAK GROUND FOR NEW STUDIO SOON
Famous Players Plant in Long Island City Will
Occupy 140,000 Square Feet— Cost Put at $2,000,000
THE Famous Players-Lasky Corpo-
ration will soon break ground for
its new studio and laboratory in
Long Island City, which will occupy
respectively the entire square block
bounded by Sixth and Seventh and
Pierce and Graham avenues, and the
block front on the north side of Pierce
avenue from Fifth to Sixth avenues.
The structure will cover all told over
140,000 square feet of ground area.
Owing to the fact that the detail plans
and specifications of the laboratory are
farther advanced, that building probab-
ly will be started first.
The square block will be covered with
the latest type of glass enclosed studio
as well as open air stages. The studio
building will be strictly fireproof, of
reinforced concrete construction, and
will contain dressing room facilities
equipped with shower baths, toilets, and
all of the latest conveniences. Suites
will be provided for the directors and
their assistants, and each director will
be furnished with individual projecting
rooms equipped with the most modern
type of facilities for properly inspect-
ting productions.
To Move Scenes Mechanically.
Large scene docks equipped with mod-
ern machinery will be installed to handle
all scenes and sets mechanically. A
light aijd airy scenario department, cast-
ing department, modeling department,
wardrobe rooms, property rooms, etc.,
will be installed.
Among the notable features will be a
completely equipped modern theatre for
the demonstration and showing of films
to executives and players, a complete
and up-to-date restaurant for the ex-
clusive use of players and employes, a
refrigerating plant, a sanitary barber
shop, hair dressing parlors, libraries,
reading rooms, locker rooms, turkish
baths, green rooms, club rooms, gym-
nasium, etc.
Estimated at $2,000,000.
The studio building will be equipped
with the most modern sprinkler system
and elevators will be provided for the
quick and easy handling of all scenes
and properties. The roof of the studio
will be so constructed as to provide
floods of natural daylight so as to make
it possible to take scenes practically
from sunrise to sunset without artificial
light. Alodern ventilating and air cool-
ing systems will be installed.
On the block front adjoining, there
will be erected a three-story building
to be devoted exclusively to laboratory
purposes. This building will also be
fireproof and modern in every respect,
and will contain every known contriv-
ances for the proper developing of film.
The group of buildings and open
stages will cost, as estimated, about
$2,000,000.
Cincinnati Exchange Body
Is Doing Excellent Work
THE Associated Film Exchange
Managers of the Cincinnati Cham-
ber of Commerce has been hold-
ing interesting weekly meetings at that
institution. The exchange men's asso-
ciation has been in existence about six
months and has been doing excellent
work, which will prove of lasting benefit
to both the exchanges and the ex-
hibitors.
The purposes as set forth in the con-
stitution and by-laws are to adjust com-
plaints between the exchanges and ex-
hibitors which may originate with either
side ; to secure co-operation between
the two branches of the industry; to
work for the improvement of trans-
portation facilities; to promote legis-
lation favorable to the industry and
oppose any of an opposite nature; and
to do all things possible for the uplift
and improvement of the moving pic-
ture business.
Exchanges in the Association.
Eleven of the exchanges are repre-
sented in the membership, and earnest
efforts are being made to induce all of
them to join. These efforts are meet-
'fl I i ■''^'tPL,
ing with much encouragement, and
gratifying results are expected to ma-
terialize in the near future. The follow-
ing exchanges are members of the as-
sociation : Famous Players-Lasky, Gold-
wyn, Triangle, First National, Select,
Mutual, Vitagraph, Pathe, Metro, World
Films, and Standard Film Service.
The officers are : President, Jack
Stewart, of Triangle ; vice president,
George Wilson, of Standard; secretary,
C. V. Zimmerman, of the Cincinnati
Chamber of Commerce, and treasurer,
Beecher E. Hess, Cincinnati Chamber
of Commerce.
Three Goldwyn Players
Aid Naval Loan Campaign
THREE of Goldwyn's stars are co-
operating with the Navy in the
naval Victory Loan Campaign.
Three of the biggest dreadnoughts of
the great fleet that kept Germany
bottled up in Kiel harbor have the
services of these players to swell their
receipts in the effort the navy is mak-
ing to fill the peace chest for the gov-
ernment. Madge Kennedy is helping
the Oklahoma, Mabel Normand is put-
ting all her effort into work for the
Delaware, and Geraldine Farrar, just
ending her season at the Metropolitan
Opera House, has given her name and
effort to the Wyoming.
Co-operation of screen stars in the
big task isn't entirely thankless aside
from the satisfaction of doing it. The
star whose ship heads the list when
the records are all in will be perma-
nently named by Secretary Daniels as
"The Little Sister of the Navy."
Chicago to See "The Betrayal."
Arrangements have been completed
by the Lenox Producing Corporation
with Klaw & Erlanger for the Illinois
Theatre, Chicago, for the engagement
there of "The Betrayal," a historical
motion picture drama by J. A. Barry,
which will be presented for the first
time at that theatre on May 5. Mr.
Barrj^ and associates have been work-
ing on the story for the past year.
It deals with one of the most vital
topics now before the world.
"The Betrayal" will be set for a run
in Chicago, and after its engagement
there will be taken to New York. J.
J. McCarthy and Theodore Mitchell
have gone to Chicago to take active
charge of the local engagement, which
will be handled upon the same large
scale that has marked previous feature
productions with which they have been
identified.
Design of Famous Players-Lasky Studio in Long Island City.
Philadelphia Sees Loan Films Sundays.
As a result of the objections regis-
tered by Philadelphia ministers against
Sunday exhibitions Secretary Glass, of
the Treasury, announced that he would
not interfere with the Victory Loan
Pictures, "The Price of Peace," which
were shown in Philadelphia on Sun-
days. Secretary Glass said the tele-
gram ended the matter as far as he
was concerned. "The Treasury Depart-
ment," said Mr. Glass, at Washington,
"is most certaintly not in favor of
desecrating the Sabbath, or violating
local Sunday laws anywhere in the loan
campaign, but we have adopted a policy
of leaving all local details to local loan
committees, who are best able to judge
what shall be done or not done."
832
THS MOVING PICTURE WORLD
May 10, 1919
BIG GAME PICTURES FROM WILD AFRICA
Outing-Chester Has Cottar Jungle Films
Unsurpassed in Daring of the Huntsman
THE most daring scenes of a hunt
in the African jungles that have
thus far been filmed are contained
in the Outing-Chester films which are
being released through the Fiist Na-
tional Exhibitors' Circuit. These pic-
tures were photographed by Charles
Cottar, the celebrated hunter, and are
being presented as "Cameraing Through
Africa." In addition to many scenes in
which wild animals of the jungle can
be seen cavorting in their own haunts,
there are pictures of thrilling charges
of rhinocerii, leopards and lions. There
is decidedly no fake about any of these
scenes; on the contrary they are start-
lingly realistic, and some of them illus-
trate accidental happenings, the finish
of which never appeared in film for the
reason that the cameraman had to quit
the job in a hurry. One of these in-
stances is in the case of the unexpected
charge of a rhinoceros. Another scene
ends abruptly with the leap of an an-
gered lion. The actual killing of some
of these beasts is shown in the film,
shot down in the act of charging.
The first of this two-reel series pre-
sents many animals of the African
plains, including the water buck, the
impalla, buffalo, zebras, giraffes, lions,
and the Greater Kudu, rarest of the
animal kingdom of Africa. The second
breaks into the Congo country and in-
troduces us to the natives on the way.
The king of the Toro district with his
band delivering native harmony, and
also a war dance in which befeathered
heads and partly clothed bodies perform
the motions of the dance, are present in
the opening scenes. One of the fea-
tures of the reel is a large group of hip-
potamus taking a bath. Dog-faced
baboons in large numbers persisted in
keeping as far from the camera as pos-
sible, or in trying to hide in the trees.
A leopard hunt supplies some thrills,
and the charging Rhino before men-
tioned challenges anything of the kind
that has ever been seen.
The photography in this series of pic-
tures is not of the clearest, but is of the
same quality as that seen in former
African films. I'his is, of course, partly
due to the lack of facilities for develop-
ing the film. The titling of the films
by Katherine Hilliker never fails to
emphasize the salient points, nor to
bring out the comedy that sometimes
lurks in an African jungle.
Latest Ford-Goldwyns Cover
Fish, Mountains and Roads
A TRIPLET of Ford-Goldwyn Edu-
cational Weeklies present a va-
riety of subjects all of which are
interesting. The titles, not particularly
illuminative, are "Good Roads." "Going
Up" and "Can the Poor Fish."
The first number, "Good Roads," does
not give suggestions on road building
as might be expected, but discusses the
question of why it is a national duty
to make good roads and keep them in
condition. The various phases of life
which are helped or hindered accord-
ing to the state of the roads, are touched
upon, and illustrations of roads such
as many of us have seen in rural dis-
tricts compared with the concrete or
asphalt roads of modern times.
"Going Up" illustrates the difficulties
of climbing a mountain in the winter
time with an automobile. Mount Hood
is used in the illustration, showing the
Government camp, at which point
the climbers arrived with the automo-
bile. From here they are obliged to
go afoot over slopes and glaciers of
gradual incline finally arriving at the
cabin of the forest ranger who keeps
watch for forest fires in that district.
A view of the crater of the old volcano
embodied in the mountain of earlier
years is shown, and other attractive
views of Mount Hood.
"Can the Poor Fish" was photo-
graphed on Puget Sound and shows by
diagram and also by closeup views just
how the salmon are lured into a trap
successfully prepared through expe-
rience with salmon kind. The unload-
ing of the fish at the cannery, and the
detail work of canning the fish is given
a graphic description in the film.
School and Church Equipment Booming.
.A.ccording to W. A. Stone, of the Ser-
vice Film Company, the busuiess of sup-
plying schools and churches with pro-
jecting machines has taken a big jump
forward. Within the past few weeks the
following have been furnished with pro-
jectors for educational purposes: Rose
Citj' Park School, Portland, Rev. Heist,
Astoria Methodist Church, Rev. Thomp-
son, Vancouver, Wash., Public Schools ;
Astoria, Oregon, Public Schools ; Wasco,
Oregon, and High School, Roseburg,
Oregon.
When questioned the purchasers
stated that the machines would be used
to show educational and religious sub-
jects and not for the purpose of com-
peting with established picture shows.
National Board's New List Ready.
The National Board of Review of Mo-
tion Pictures through its Social Service
Department, the National Committee for
Better Films, has in preparation a new
edition of the "Garden of American Mo-
tion Pictures," which will list the best
pictures submitted to the Board during
the twelve months ending April 1, 1919.
It offers a wide variety of selection from
all the companies, from which to make
up special programs for the family
group, for juvenile, or for strictly adult
entertainment.
Several improvements are being made
in this over previous issues. As hereto-
fore, the pictures are grouped by dis-
tributing companies, but are arranged
in order of release dates, which are
given first, to facilitate selection with
reference to age and price. Another
innovation is the inclusion of the source
of the picture when it is drawn from
standard or current literature, a maga-
zine story or stage play.
It is anticipated that, in addition to
the use which this catalog should find
among exhibitors, it will fill a decided
need among churches, recreation cen-
ters, and other social organizations, as
well as the committees cooperating with
theatre managers, for whose benefit its
periodic publication was, several years
ago, originally undertaken.
Church Service Is Its Specialty.
A new organization for the purpose of
supplying Bible and entertainment films
to churches has been formed by Rev.
Paul Smith, well known in connection
with "The Finger of Justice," the moral-
ity film which was the cause of more or
less controversy throughout the coun-
try during the past year. The organi-
zation will be known as the Interna-
tional Church Film Corporation, and in
addition to supplj^ing film service it will
aid the churches in securing projection
equipment, including screens, darken-
ing apparatus for the windows, and
stereopticon attachment.
Here's a Rakish Scene from "A Place in the Sun."
With Margaret Ulanche in the Knglish i>ictuie released by Triangle.
Exchange Men See Two New Films.
Delegates to the exchange managers'
section of the First National convention
witnessed screenings of "The Thirteenth
Chair" and "Mary Regan" on Tuesday
and Wednesday evenings April 22 and 23,
respectively.
Miles' projection theatre was used for
the purpose and the audience was ex-
clusively First National. "Mary Regan"
was rushed through by Louis B. Mayer
especially for the occasion, that the
head salesmen of the First National or-
ganization might have their first "look"
at it. Both showings were started at 11
o'clock in the evening just to round out
a full day's work for the delegates.
May 10, 1919
THE MOVING PICTURE WORLD
833
CONNECTICUT DOING GOOD BUSINESS
World Man Reports Picture Theatre Attendance
Satisfactory Tliroughout State — Visits Film Men
By Nat Bregstein.
THE last time I visited Bridgeport,
Conn., there wasn't elbow room
on the streets. Since the armistice
has been signed, I believe that the popu-
lation in Bridgeport has decreased by
25,000, and there is plenty of room there
now. As this was a floating popula-
tion, it didn't seem to effect the attend-
ance at the moving picture theatres.
Among the biggest show houses in
town is the Poli Theatre, running a
combination of vaudeville and pictures.
Mr. Saunders, the manager, says this
house is crowded all the time.
About two blocks below, on the main
street, we have the Strand Theatre.
This house is a 900-seater, has an or-
chestra of six pieces, and uses Fox,
Mutual, World, Metro and Vitagraph.
P. T. Kontos is the manager. Another
down-town house is the Empire. This
theatre has a big sign reading "Foto."
A stranger not knowing this was the
Empire Theatre would take it for the
Foto Theatre. This house seats 1,000.
It is a first-run theatre, with admis-
sion of 11 and 17 cents. Artcraft, Para-
mount, Select and Mutual, are the serv-
ices used. D. J. Lustig, former news-
paperman, is in charge and says that
Mr. G'Rourke, the owner, takes over
the Park Theatre, opposite the Em-
pire, on May 25.
Splendid Business Reported.
Liberty Theatre is a neighborhood
house, with admission price of 11 and
17 cents, and uses Metro, Select, World,
Fox, Pathe and Specials. Cohen and
Friedman are the owners. Splendid
business is reported. West End Theatre
is another neighborhood house, seating
1,200. It is a very neat theatre, and
runs Artcraft, Paramount and Goldwyn.
Has admission price of 17 and 22 cents.
C. Lund, the owner and manager, is a
wide-awake exhibitor and informed me
that he makes a study of what his pat-
rons want in the way of movie attrac-
tions, and books accordingly. The
Roma Theatre is a little house seating
350 and has an admission price of 5
and 10 cents; uses Bluebird, Fox, Para-
mount, Pathe and General. Joe Canis-
traci is the owner.
Ne-w Haven Important Center.
Meadow street, New Haven, is a very
important film centre these days. Most
all of the exhibitors in Connecticut find
their way there sooner or later. At
the Paramount office Mr. Scully is the
manager. He reports business great in
Conn, for all Paramount Productions.
Right next door we have the Triangle.
H. D. Posey, manager, claims a booking
on Poli Circuit for all Olive Thomas
specials. Eddy Leighton, formerly a
booker at this office, is now connected
with the sales department. The Gordon
& Mayer office is another busy ex-
change. This office has First National
productions, Jewel and Universal spe-
cial attractions, and "Hearts of Hu-
manity," which will be put over as a
road attraction.
Fanny Mitten, for many years with
the American Feature Company of Bos-
ton, is now at the New Haven office of
Gordon & Mayer. At the Universal
office, New Haven, N. Josephs says he
will shortly make alterations on account
of the increased business. He claims all
serials and comedies are going big. The
American Feature Film Company, of
Boston, also maintains an office in New
Haven at 131 Meadow street. W. Scully,
manager, reports Metro productions
going big. Among the film salesmen
from New York are S. Farber, of the
Film Clearing House, who makes his
headquarters in New Haven. Mr. Farber
claims a booking for the 10, 20 and 30
series and "Wanted for Murder" in
most Connecticut towns, including the
Poli Circuit. .A.nother salesman from
New York is A. Interrante, represent-
ing the Goldwyn Distributing Corpora-
tion. He claims a good business for
Goldwyn all through Connecticut. Harry
Germain, just out of the army, is hand-
ling short subjects. He makes his head-
quarters in Rosen Film Delivery office,
Meadow street, New Haven.
Theatres Always Full.
Most of the exhibitors in New Haven
are doing an excellent business. The
largest theatres are the Palace, Olympia
and Bijou. The Olympia seats 3,000,
runs First National and is doing a
splendid business. At the Bijou Theatre
D. Garvey, the publicity man for Poli
Circuit, says that although the floating
population has left New Haven, business
is just as good as it ever was. J. L.
Fernandez, proprietor of the Eden Thea-
tre, Waterbury, Conn., says he believes
that productions are getting better.
The Eden is 750-seater, admission 10
and 20 cents. It uses Metro, Paramount,
Fox, Triangle and Vitagraph. A peculiar
thing about this theatre is that it has
no screen, and Mr. Fernandez informed
me that what I was looking at is noth-
ing but a blank wall with a composition
on it which he did not wish to disclose
to me.
The Palace Theatre, New Britain,
opened last week under the manage-
ment of Jean Belasco. This house has
been remodeled, has a nine piece or-
chestra and is up-to-date in every re-
spect.
Hartford is holding its own in the
movie line. The Strand Theatre seats
1,800, admission price 11 to 45 cents.
Mr. Young, in charge, says the Strand
will have a new stage setting and will
add several musicians. Good business
is reported. The Majestic seats 1,400,
admission of 11, 17 and 28 cents. This
is a Paramount first-run house, and
has a twelve-piece orchestra. H. M.
Pierce is the manager. At the Liberty
Theatre we have a house seating 1,600,
admission price of 11 and 17 cents.
Herman Goldman, manager, reports a
good business. The house uses Select,
Fox, Jewel, Film Clearing House, Select
and World. The Crown Theatre seats
800, and has an admission price of 11
cents. D. E. Lorenzo, manager, reports
good business with Fox, Triangle, Uni-
versal, American Feature, General,
Metro and First National.
The World's Classified advertising is a
quick and low-priced means to business ends.
Buy, sell or exchange something? That's
an effective method, as hundreds can
testify.
Ethel Clayton Got Into Her Machine and Then Went Out and Bought All Those Clothes at the Right.
But the star of the Paramount, "Vicky Van," doesn't seem satisfied. Anyhow, we like her hotter in the outfit at the left.
834
THE MOVING PICTURE WORLD
May 10, 1919
GOLDWYN EXPANDS EUROPEAN BUSINESS
Distribution Will Be Established in New Nations
Upon Signing of Peace in Enemy Countries
THE Goldwyn Pictures Corporation
announces that with the signing
of the treaty of peace at Paris
Goldwyn pictures will be sold in all
the countries of Europe that have been
cut off from distribution by the war.
Goldwyn distribution will be established
in Czecho-SIovakia, Jugo-Slavia, Ger-
many, Austria, Poland, Bulgaria and
Roumania, and all the lesser coun-
tries of the Balkans. Arrangements
for distribution with a newly formed
American company have been coni-
pleted, and as soon as the treaty is
signed at Paris the new venture will
be initiated. Further details will be
made public at that time.
The step means the extension of
American methods in pictures, Ameri-
can ideals and Americanism in general
to those whose need has been clearly
shown by the war. Goldwyn execu-
tives have been guided by this ideal,
and not only by the promised extension
of their business, when it was decided
to undertake the responsibility of ex-
tensive European distribution.
With the opening of Goldwyn dis-
tribution in the new countries Gold-
wyn will have established its system
in every important trade center and
country in the world.
Goldwyn Issues Statement.
Samuel Goldwyn has issued a state-
ment with reference to the new step
about to be taken.
"The picture industry is too impor-
tant a contribution to the life of the
world to be viewed merely as a busi-
ness, and it has been one of the first
principles of Goldwyn to assume that
it would be a good business only if
it served the world as a great insti-
tution of civilization. Europe enters
on a new phase of history with the
signing of the peace treaty and it is
appropriate that the motion picture
should play a great part in the re-
generation of nations and the recon-
constitution of their forms of living.
"I think that the producers of mo-
tion pictures have for a long time taken
too humble a place in the larger affairs
of the world. Newspaper publishers
and editors everywhere assume their
importance in the general scheme of
civilization, and rightly, and yet the
motion picture touches humanity in a
thousand places, where the newspaper
reaches it in a hundred. The world of
tomorrow, the tomorrow on which the
sun is just beginning to rise, will de-
mand more and more of the screen,
more intelligence as well as greater
beauty.
Picturetnakers Men of Ideals.
"What we are doing in definitely as-
suming the burden of a widespread
European distribution is with that in
mind. To the lives of the millions who
have been scarred by the ravages of
war, whose habits and beliefs of ordi-
nary life have been uprooted, we are
trying to bring the ideas and ideals of
honor and courage, the vitality and
energy and chivalry which is at the
bottom of American manhood and
womanhood, and which Goldwyn pic-
tures have always striven faithfully to
represent.
"It would be foolish to hide that we
believe this is a good business stroke.
We expect it to be successful; that is
why we have given so much attention
to it. But we would like the world
that stands outside the motion picture
and views it still as a novelty to realize
that the men who are engaged in it
are men of ideals as well as men of
practical affairs. We want to do our
share in making life worth living, and
we believe it is a great one."
Buffalo Exchanges Oppose
Cut in Express Service
BUFFALO film exchanges are op-
posed to the recent discontinu-
ance by the American Railways
Express Company of the pickup and
delivery service after 5 o'clock in the
afternoon and on Sunday. The film
men stated at a meeting of the Public
Service Commission that when the ex-
press company discontinued the ser-
vice April 1 it was necessary for them
to go to the expense of hiring teams to
deliver such goods formerly delivered
by the express company.
The express company claims that the
recent advance in cost of labor and ma-
terials has caused the concern to cur-
tail all unnecessary service. Night and
Sunday pickup and delivery service, they
said, was not a' paying proposition and
never can be placed on a paying basis.
C. A. Weeks, of Zane Grey,
Back from Trip to Coast
CA. WEEKS, treasurer of Zane
Grey Pictures, Inc., and of Great
•Authors Pictures, Inc., returned
to New York last week after a visit
to Los Angeles, where he conferred
with Benjamin B. Hampton, president
of the two companies, and personal
supervisor of producing activities. While
on the coast Mr. Weeks viewed "Desert
Gold," the first of the Zane Grey feat-
ures, and "The Westerners," Stewart
Edward White's story, which has been
selected to inaugurate the Great Au-
thors productions. Both are to be dis-
tributed through the W. W. Hodkin-
son Corporation.
"In these works," Mr. Weeks says,
"Mr. Hampton has brought to fruition
a plan he has entertained ever since
he first became associated with the in-
dustry; and that is to present the
stories of popular authors in pictures
with all of the elements that give them
tlieir appeal in book form. They are to
be 'starless' pictures, in so far as featur-
ing any particular plaj^er is concerned,
but the entire cast of each will be made
up of players who enjoy star honors
and popularity. Real stories, inter-
preted by real players and presented in
real productions about sum up our
policy.
" 'Desert Gold' and 'The Westerners'
exemplif}' in a convincing manner what
the author means to the quality of pic-
tures."
Donovan to Direct for World Films.
Frank P. Donovan, the "Don" of the
M.acdon Pictures Corporation, who has
been writing and directing that com-
pany's comedy pictures, has resigned
from that company, and will make a
series of pictures for World Film Com-
pany.
Tom Mix and George Walsh, Two L'il Fox Fellers, Must Be Watched Over Very Carefully.
Else some hold person mife'-ht slap one of them. Tom's at the left in "The Coming of thf baw, " and George is seen
on the right in "Help! Help! Police!"
Mav 10, 1919
THE MOVING PICTURE WORLD
835
SHOWMEN SHOULD KEEP LOOKING AHEAD
Says Henry Reiss: Give Suburban Patrons the
Best and Build New Clientele for Dull Times
DON'T sit back and wait for the reg-
ulars to come to your suburban
house. Go out and get new busi-
ness." This is the business slogan of
Henry Reiss, manager of the West
Broadway and Ideal theatres, of Louis-
ville, two good suburban houses with a
wide territory to draw from.
These houses have enough "regulars"
to insure them sufficient patronage with
little effort, but Reiss believes that the
suburban house that does not make an
effort to get additional business is lett-
ing golden opportunities slip by. It is
not only missing patronage that will add
to present profits, but it is also over-
looking that important duty of a suc-
cessful manager, the building up of a
clientele so large that it will carry the
house successfully through any dull sea-
sons or periods of degression that may
come at any time.
Builds Business All the Time.
When Reiss gets a special feature he
lets all the people know about it in
what is strictly his territory and he also
lets them know about it in territory that
is beyond his ordinary limits. For the
Tarzan pictures and "Virtuous Wives,"
he personally circularized his field and
he went far beyond the regular bound-
aries. He did a fine extra business as
the result of his foresight and efTorts.
Mr. Reiss believes also in two-day
runs for suburban houses on big feat-
ures. He ran "Shoulder Arms" two days
and had such fine business that he added
another day. And "Shoulder Arms" had
twenty-five days before in Louisville.
"Give the suburban house patrons the
best to be had," says Mr. Reiss.
"Charge increased rates. They will
pay it cheerfully. Create new patron-
age and enlarge vour circle of 'regu-
lars.'"
There are four surburban houses
within a mile of Mr. Reiss' West
Broadway and Ideal theatres, but he is
going steadily ahead. He is a real show-
man and a mighty good judge of box
office values. His brother, Martin Reiss,
is associated with him in the manage-
ment of the two houses.
Tom Mix Picture Draws
' 70% of Town's Population
"1"^ HE drawing power of Tom Mix
I has been growing with each new
Mix picture, according to re-
ports from exhibitors which are being
received by the Fox Film Corporation.
Each new Tom Mix release, it is stated,
results in an increase in the number of
houses booking Tom Mix and also in a
flood of telegrams and letters from ex-
hibitors praising Tom Mix as a box
office attraction.
An example of Mix's strong hold on
the public was given recently in the
little town of Prairie du Rocher, 111.
In this town one of Tom Mix's pictures.
"Fame and Fortune," played a one-night
engagement, and out of the 500 inhabi-
tants of the village, 350 saw the picture
at one sitting. Thus Mix drew 70 per
cent, of the town's total population in
one daj'.
Canadians Discuss Theatre
Regulations with Officials
REPRESENTATIVES of twenty-five
picture theatres of Montreal, Que-
bec, recently held a conference
with the members of the ^lontreal Ad-
ministrative Commission to dkcuss mat-
ters relative to the city's anTlounced in-
tention of enforcing theatre regulations
more strictly in the future.
The chief discussion arose over the
subject of keeping the aisles and en-
trances of theatres free for passage. The
exhibitors contended that the aisles of
local theatres are never blocked, be-
cause the filling of the aisles would in-
terfere with the vision of those in the
seats. It was also urged that the gath-
ering of a crowd in the rear of a theatre
and in the entrance did not constitute
a danger, because such people would
reach the street, in the event of any con-
fusion, before the seated patrons would
reach the doorw-ays.
The city officials announced that it
was their duty to enforce the bylaw re-
garding the blocking of entrances in the
interest of the public, and that they in-
tended to issue instructions to see that
the law was observed to the letter.
At the conclusion of the conference,
the exhibitors announced that the in-
structions of the police would be obeyed
without hesitation. The exhibitors had
been invited to the conference by the
.\dministration to talk over the matter
before orders were issued.
Alan Edwards, World Star,
Has Had an Unusual Career
A RATHER remarkable career is
credited to Alan Edwards, who is
June Elvidge's leading man in
"The Social Pirate," a World Picture.
Mr. Edwards, after graduating from
Rutgers and Princeton, took up stage
work. He has been under the manage-
ment of Winthrop Ames, Charles Froh-
man, Messrs. Shubert, Oliver Morosco
and other equally well known producing
managers.
Mr. Edwards has played with Jane
Cowl, Helen Ware, Florence Nash and
scores of other stars. He has been
prominent in the cast of such stage suc-
cesses as "Our Children," "Prunella,"
"Arms and the Girl," "Melting of Molly,"
and "Mrs. Bolting's Daughters."
In pictures he has played leads to
\'iola Dana, Olga Petrova, June Caprice
and Mary Miles Minter. He has worked
for Edison, Fox, Metro, Universal,
Famous Players and Paragon.
While at college he was known as
the best all around athlete in America.
He was on the football team, baseball,
basket ball, roller skating and water
polo teams. For six years he was a
member of the Seventh Regiment, N.
Y. N. G.
He drove a car in the Vanderbilt Cup
Race at Savannah, and also at Indian-
apolis. He credits himself with being
the first picture artist who took up avi-
ation, not in the office of the publicity
director, but in actual experience on
aviation fields.
You See, They Had Kissing Prohibition in Doug Fairbanks' Town, So He Has to Pay the Penalty.
Judging- fiom the loDks of the rope Doug think.s it's a knotty rroblem in his Artcral;t, "The Knickerbocker Buckaioo.'
836
THE MOVING PICTURE WORLD
May 10, 1919
STAGES CLIMAX OF GOLDWYN SPECIAL
Toronto Showman Stops "Eternal Magdalene" Just
Before End and Players Enact Closing Episode
FOR the presentation of "The Eternal
Alagdalene," the Goldwyn special
release, at the Regent Theatre, one
of the large downtown theatres of
-Toronto, during the week of April 21,
Manager Will M. Elliott literally made
a big hole in the picture for the pur-
pose of staging a dramatic scene as a
chapter of the film story. The picture
was stopped at a point just before the
climax and the subsequent episode was
portrayed in person by two characters
who used the lines of the spoken play
as arranged by Mr. Elliott. For this
scene, the stage setting was made all-
black and the stage was kept darkened.
Two spot lights were used on the two
characters and the effect, to say the
least, was startlingly wierd. The stunt
made a distinct hit and it was the first
time that a Canadian exhibitor had
tried the plan of breaking a picture for
the presentation of a scene with living
players. Two local persons were used in
the playlet. They were costumed in
keeping with the pictured characteriza-
tions and their acting led right into the
resumption of the feature. In other
words, one whole chapter was lifted
right out of the feature for the sketch.
Advertising Unique.
There was still another new stunt
which was sprung upon patrons of the
Toronto Regent for which the respon-
sibility rests with Manager Elliott.
The advertising in advance of the re-
lease of "The Eternal Magdalene" was
also unique. It consisted of a black-
and-white display of the teaser type.
The regular wording of this advertise-
ment was "The Eternal Magdalene —
Do You Know Her?" with the name
of the Regent Theatre at the bottom.
In a white space various questions were
asked from day to day, such as "Behind
you she lurches, in queenly finery, clasp-
ing the bony, icy hand of fate. Do you
know her?"
Newspaper Refuses Advertisement.
It is significant that the Toronto
Daily Star refused to carry any adver-
tising of the Regent Theatre for the
presentation of "The Eternal Magda-
lene" on the ground that the theme
was not proper, although the Ontario
Board of Censors had readily passed
the picture. The Star had been carry-
ing Regent Theatre advertisements
regularly, but drew the line against
"The Eternal Magdalene." All other
Toronto newspapers readily used the
offered advertising matter.
Demand for Laboratory Equipments.
The Bass Camera Company, well
known dealers in motion picture
cameras, reports a heavy demand for
complete laboratory equipment. The
demand for cameras used in produc-
ing weekly pictures has been greater
than any previous year. They report
having equipped a complete studio and
laboratory for a company organized in
Mexico City. The demand amongst
large manufacturers for motion picture
equipment is an evidence that the com-
mercial interests of the United States
ar« rapidly beginning to realize the
enormous advertising value of the mo-
tion picture. This report is an indi-
cation of the ever increasing popu-
larity of motion pictures for commer-
cial or amusement purposes, etc.
France Has Ideal Locale
for After-the-War Picture
WHEN the motion picture men who
have served with the American
Expeditionary Forces in France
return to this country, it will only be
to turn around and go back again, ac-
cording to Lieutenant Courtney Ryley
Cooper, of the United States Marines,
who has just returned from a trip to
the battlefields of France. And the
reason for all of this is, according to
Cooper, that France possesses locations
for motion picture photography that
cannot be equalled in the United States.
"There is a quaint beauty about
France that one doesn't find elsewhere,"
says Cooper. "Then too, the day of
the after-war-story is here — and where
can that story be truthfully told in
Courtney Ryley Cooper
Lieutenant in Marines at a dugout in
Belleau Wood.
pictures outside of France? All the
studio work in the world cannot repro-
duce the fiendishness of Belleau Wood,
where the Marines fought; the queer,
mounded farms of Brittany, or the shell-
torn regions of the Argonne. There
is only one way to reproduce them —
and that is to go to France. Other-
wise, the foreign i)roducer will have the
real article, and the American picture
company only the imitation."
Cooper formerly was scenario editor
for Norma Talmadge, and for William
J. Flynn in the writing of "The Eagle's
Eye."
over the Strand Theatre, Easton, and
is back in harness again. The Strand
is a 700-seat house, modern in every
way, and there is a fifty-foot plot in the
rear available for enlargement when the
proper time comes. Meantime Mr. Buss
has his eye on some other nearby towns
and hopes soon to have a circuit of
several houses within a convenient ra-
dius. Air. Buss is a veteran showman
and probably will forge ahead. He did
wonders for the Third Street, and with
his present associates in sympathy with
his aims, he should make himself a
power in Eastern Pennsylvania.
Want Censor Member in Pittsburgh.
A movement is on foot to have a
member of the Pennsylvania Board of
Censors stationed in Pittsburgh. That
the proposition seems to be destined
to success is noted in the fact that a
bill providing for an additional member
of the board has already passed the
State Senate.
The F. I. L. M. Club, of Pittsburgh,
has sent a letter to the State lawmakers,
pointing out the necessity and advis-
ability of having a representative of
the Censor Board in this city.
This communication is relative to
Senate Bill No. 510, introduced by
Senator William M. Mearkle, of Alleg-
heny County.
War Trade Board Withdraws
All Enemy Trading Lists
ALL enemy trading lists heretofore
issued or compiled by the War
Trade Board have been withdrawn,
effective April 29, according to an an-
nouncement just made by Chairman
Vance C. McCormick. All disabilities
heretofore attached to trade and com-
munication with persons included in
these lists have ceased to operate.
The lifting of these restrictions does
not modify or affect in any respect,
however, the present restrictions against
trade and communication between the
United States and Germany or Hungary,
nor does it authorize trade with respect
to any property which heretofore, pur-
suant to the provisions of the Trading
with the Enemy Act as amended, has
been reported to the Alien Property
Custodian or should have been so re-
ported to him, or any property which
heretofore the Alien Property Custodian
has seized or has required to be con-
veyed, transferred, assigned, delivered
or paid over to him.
This action is taken by the United
States Government concurrently with
the Allied Governments. The latter,
with the United States, have reserved
the right to reissue the enemy trading
list and to revive the various disabilities
that were attached to trade and com-
merce should such action become neces-
sary.
Buss Takes Over Easton's Strand.
C. D. Buss, who left the Third Street
Theatre, Easton, Pa., to join the Signal
Corps, and who was discharged from
the service some months ago, has taken
Mabel Normand on Song Cover.
Mabel Normand, the Goldwyn come-
dienne, is furnishing inspiration to
music publishers ; for her latest photo-
graph appears on the cover of "Ken-
tucky Dream" by S. R. Henry and D.
Onivas. The publishers of this song
claim that Miss Normand's picture on
the cover will greatly increase the sale
of the music.
May 10, 1919
THE MOVING PICTURE WORLD
837
Northam to Show British
Pictures at Loew's Roof
ON behalf of a group of leading
British film producers, W. Arthur
Northam will give exhibitions of
British films at Loew's New York Roof,
at 11 o'clock on the mornings of Tues-
day, Wednesday, Thursday and Friday,
May 6, 7, 8 and 9. The trade is invited.
Mr. Northam says that British manu-
facturers are endeavoring to ascertain
the demands of the American market,
and that the showing of these films is
but one indication of their intention to
supply its requirements. He asks that
every person who attends the showing
give frank and fair criticism of the
offerings, and during the exhibitions,
slips will be given out upon which he
hopes the comments will be written.
Mr. Northam, who is stopping at the
Knickerbocker Hotel, states that he will
be glad to entertain propositions for
the purchase or rights to the pictures.
Among the subjects to be shown are
"The Kiddies in the Ruins," a three-
reeler made from Plubot's famous
French cartoons; "God and the Man,"
six reels. Ideal Film Company; "Nearer,
My God, To Thee," a five-reeler made
by Hepworth ; "Uncle Remus — Brer
Rabbitt," a split-reel cartoon ; "God
Bless Our Red, White and Blue," six
reels; "Cheerie Chums — Well, I'll Be
Blowed," a cartoon ; "A Soul's Crucifix-
ion," five reels, and "Cheerie Chums —
Hot Stuff," a cartoon by Dudley Bux-
ton.
Marguerite Clark Arrives on Coast.
Marguerite Clark, the Paramount star,
has arrived in Los Angeles.
She was met at the train by Charles
Eyton, manager of the Morosco studio;
Walter Edwards, who will direct her
first picture on the Coast, and others.
Miss Clark will begin work in the
course of a week under Walter Ed-
wards, the director, on Clyde Fitch's
comedy "Girls." The work will be done
at the Morosco studio. Miss Clark's
stay on the coast is indefinite. This is
the first time in four years that she has
been in California.
"Fires of Faith" Opens at the Harris.
"Fires of Faith," the special produc-
tion made by the Famous Players-
Lasky Corporation in co-operation with
the Salvation Army, will open its New
York run at the Harris Theatre, Mon-
day evening, May 5. This picture, pro-
duced in California and New York, pre-
sents hundreds of people in its various
scenes which, through the narrative on
which it is based, depict the work of
the Salvation Army both in war and
in peace.
Commander Booth will be present on
the opening night.
Laemmle Urges Employes to Buy Bonds.
Universal has scored a high percent-
age in subscribing to the Fifth Victory
Loan and reports from the Loan com-
mittee show that the employes have
responded quickly. Carl Laemmle, pres-
ident of the Universal Film Company,
sent a letter to each of the employes
of the firm reminding them of the loan
and the fact that the victory of the
United States was due to the untiring
efforts of the men who went across the
sea.
Gerald Bacon Is Signed
for Big Hall Productions
G
Fred A. Valle.
Who will KG ahr"ad in the interest
of Poli's.
Whalen's "Great Sardine"
Sells Bonds at Poli's
JEFF WHALEX, fonner vaudevillian,
but now in the film business,
answered the burning question,
"When is a sardine not a sardine?" in
his "Great Sardine" act at Poli's Million
Dollar Palace in New Haven, when he
showed how Houdini could be out-
Houdinied for the benefit of the Victory
Loan. The answer to the sardine ques-
tion is, "When it's in a packing box."
Manager Fred Valle, of Poli's, placed
the Whalen sardine act at the head of
his bill. The act went on as being staged
by the Jesters, an organization made
up of film salesmen, managers and ex-
change men of New Haven. When the
sketch opened with a request by Mr.
Whalen for a sardine can from the
audience every one wondered what the
connection between Houdini and sardine
was. Mr. Whalen then explained that
his assistant would escape from the
sardine can and thus take the "Who"
out of Houdini.
Since no sardine can could be found
in the audience, Mr. Wahlen decided to
use a packing box, so as not to dis-
appoint anyone. The packing box had
a large hole in the back, but no one
accused the New Haven Houdini of
taking advantage of the situation.
After the "escape," Mr. Whalen and a
number of actors on the bill sold bonds
to the house.
After the show actors. Jesters and all
motored to the Shoreham Inn, Shore-
ham, Conn., and wished "Bon Voyage"
to Mr. Valle, who is about to go abroad
in the interest of Poli's. Manager
Scully, of the Paramount office, won
the prize for fancy dancing at the
Shoreham. The prize was the privilege
of "blowing" the crowd.
Add your MITE
to
the Nation's MIGHT
Invest
in the Victory Loan
ERALD F. BACON, producer for
■J- stage and screen, has signed with
-^ Frank G. Hall, president of Inde-
pendent Sales Corporation, to make a
series of special features for release by
Independent Sales through the Film
Clearing House. Mr. Bacon will start
work on the first of the series within
two weeks. He announces that he has
virtually completed negotiations with
the star of one of Broadway's most suc-
cessful plays of the current season to
portray the featured role in the first
of the series of Bacon productions.
First Production "At Sunrise."
For his first screen play Mr. Bacon
has the rights to Max Marcin's "Sub-
stitute Prisoner." Mr. Marcin is recog-
nized as one of America's best known
playwrights, his most successful play
of recent years being "The House of
Glass." The author's play will be pro-
duced and released under the title "At
Sunrise."
For the work of adapting Mr. Mar-
cin's play for screen purposes, Mr. Ba-
con has Basil Dickey, formerly scenario
editor of International Film Corpora-
tion. Oliver D. Bailey, director of stage
and screen productions, will direct the
Bacon productions, his work to be un-
der the direct supervision of Mr. Bacon.
Mr. Bailey will be remembered for his
direction of the stage productions, "Over
Here," "Stitch in Time," "Traffic" and
"Branded." His ability as a director for
the silent drama, is represented in many
screen successes.
Dye Buys Ft. Lauderdale Rex.
R. E. Dye, formerly in the theatre
business in South Dakota, is evidently
a member of the Seven League Boot
Club. From South Dakota he has pil-
grimaged his way to Fort Lauderdale,
Fla., and has purchased there the Rex
Theatre.
Mr. Dye, remembering from South
Dakota days what paper served his in-
terests best, wrote to resume his read-
ership of the Moving Picture World.
He will take full charge of the Rex
about June 1.
Theda Bara Makes Big Bond Sales.
Escorted by the band of the 152nd
Depot Brigade of Camp Upton, Theda
Bara went to the booth of the Stage
Women's War Relief, in Victory Way,
Park avenue, New York, last Friday
and sold $100,000 worth of bonds in less
than an hour. This was the record
sale at the booth since the opening
of the loan campaign, and was especially
notable because Friday was the coldest
April day in years and the Fox star
had to compete with a cutting wind and
flurry of snow.
Duncan Returns to Lasky Fold.
Captain T. E. Duncan, who has been
serving on the general court martial
board at Fort McArthur for the past
year, has just returned to the Lasky
studio and is playing a part in "Secret
Service," the Famous Players-Lasky pro-
duction starring Captain Robert War-
wick and directed by Hugh Ford. Cap-
tain Duncan was a stock player at the
studio before entering the army and
expresses great satisfaction at being
back again on the lot.
838
THE MOVING PICTURE WORLD
May 10, 1919
MUSIC CUE SHEETS FOR FILMS OF CURRENT RELEASE
"One Week of Life."
Released by Goldwyn Pictures Corporation.
Prepared by M. Winkler.
Theme — Dramatic Suspense (Characteristic), Winkler.
l—T. Helen — Miss Sherwood. 1 :45. Drinking Theme, Roberts.
2 — T. LeRoy Scott. 4 :15. Theme.
3 — T. Lola Canby, devotee of art. :55. (Continue pp.)
4 — T. Pauline Frederick as. 2 00. Melody (Moderate), Frimi.
5 — T. Lolas studio feast. :55. Visions (Cantabile), Buse.
6 — T. In the morning hours. 1:25. A La Mode (Popular one-step),
Rosey.
7__T. The following day. 2 :25. Mysterious Nights (Valse Drama-
tique), Berg.
8 T. An interrupted rest. 1:45. Love Theme (Melodious Andante),
Lee,
9 — S. Kids fighting. :20. Piano solo improvise to action.
10 — S. Lola washing the kid's face. 1 :50. Comedy Allegro, Berg.
11 — T. That afternoon. 3 :10. Theme ff.
12 — T. Sunday, September 22. Love Song (Dramatic), Flegier.
13— T. A half an hour. 3:05. Theme.
14 — T. After a night of torture. 5 :05. Tragic Theme, Vely.
15 — T. Meanwhile at Crystal Lake. 4:35. Tragic Suite, Luz.
16 — t! Out of the night's. 1:45. Last Spring (Dramatic), Grieg.
17 — T. Midnight. :20. Furioso No. 11, Kiefert (with ad. lib. ft tympany
rolls).
18 — T. Where are they? 3:25. Sinister Theme, Vely.
19 — T. An hour later. 2:40. Dramatic Reproach (Andantino Ex-
pressive), Berge.
20 — Theme ff. 1:55 (to end).
"Sally's Blighted Career."
Released by Christie Film Company.
Prepared by Filmusic Studios.
1 — At screening. 2:14. Popular One-Step (Moderate) .
2 — T. At Burr Centre. 1 :39. Michigan, Irving Berlin ; or How Are
You Going to Keep Them on the Farm (Moderate), Don-
aldson.
3 — T. Sally was a twelve o'clock. 1 :08. Twelve O'clock Feller in a
Nine-0'Clock Town (chorus only), Von Tilzer.
4_T. The car looked all right. :45. A. B. C. Dramatic set No. I-C 3
(Andante).
5 — T. Biggest night in the year. 1 :23. You made me love you (fol-
low action), J. V. Monaco.
6 — T. Young lady, you have. 1:23. Intermezzo (Allegro), Arensky.
7 — D. Girl on platform alone. :40. Everybody Shimmies Now (chorus
only) (Allegretto), Gold and Porray (play to action).
8 — D. Father stops Sally. 1 :17. Bon Vivant (Allegro), Zamecnik.
9 — D. Chorus dancing. 2 :07. Popular One-Step (Allegretto) (watch
for falls).
10 — T. Si feared the city's pitfalls. 1:23. Howdy (Moderate), Ted
and Josh.
11 — T. All was hustle and excitement. 3:01. Sensation Jazz (Alle-
gretto), L. Walker.
12 — D. Girl starts toe dance. :27. Pizzicato Polka (Moderate), Delibes.
13 — T. Where are your bloomers. 1 :49. Plenty of Pepper (Alle-
gretto), H. Bien ; followed by "Everybody Shimmies Now."
14 — D. Sally falls oft runaway. 1:32. Comedy Allegro (Berg Series)
(Allegretto).
1.5 — T. Time Lock Tim was making. :17. A. B. C Dramatic Set No. 6
(Mysteriosol (play Mysterieso without repeats and follow
with Hurry).
1(5 — D. Tim sees officer. 1 :47. A. B. C. Dramatic Series Set No. 1.'?
(Allegro).
17 — T. There's a reward of five thousand.
Tebanl.
18 — T. Si, we're going home. Michigan ;
Keep Them on the Farm (to end).
1:54. Sparklets (Moderate),
or, How Are You Going to
"Blackie's Redemption."
Released by Metro Pictures Corporation.
Prepared by S. M. Berg.
Theme for R?fston Blackie — Bleeding Hearts (Andantino Sentlmento),
Levy.
1 — D. At screening. 1 :45. Misterioso Dramatico No. 22, Borch.
2— D. Clock face, 11 :05. 2 :45. Theme.
3 — T. For crime the world is the field. 3:15. Mandarin Dance,
Korapinski.
4 — T. No bungling, Yegg. 2 :00. Theme.
.5 — D. When detectives enter. 2 :.30. Dramatic Tension, Levy.
0 — T. I'll be waiting for you, dear. 1:30. Agitate No. 37, Andino.
7 — T. It was the irony of fato that. 3 :15. Dramatic Finale No. G3,
Smith.
8 — T. He's ill without a doubt, doctor (storm effects). 1:45. Andante
Appassionato, Castillo.
9 — T. lie hasn't eaten a thing. 2:30. Jerpetual Motion (Allegro
Agitato), Borch.
10 — T. I've got another Job for you (storm effects) . 2:15. The Crafty
Spy (Misterioso), Borch.
11 — T. Just before dawn (shots). 1:15. Gruesome Misterioso No. 31,
Borch.
12 — T. No Mary, they didn't even. 1 :15. Theme.
Vi — T. We've got to disappear (telephone bell). 2:45. Allegro Agitato
(No. 17, A. B. C. Dramatic Series).
14 — T. While Warden Sherwood sets hla. 1 :45. Plaintive (No. 17,
A. C. 0. Dramatic Series).
17-
-T.
18-
-D
19-
-T.
20-
-T.
21-^
-T.
22-
-t:
2:^-
-T.
15 — T. A week later. 2 :45. Dramatic Tension No. 36, Andino.
16 — T. Drop that gun. Warden. 2 :45. Dramatic Agitato No. 38,
Minot.
17 — D. When Blackie drops gun. 2 :00. Theme.
18 — T. It was a cold trail beys. 2:30. Constance (Moderato Cantabile),
Golden.
19 — T. Retribution (explosion — glass crash). 2:30. Turbulence (Al-
legro Agitato), Borch.
20 — T. You thought I was in prison. 2 :00. Agitato No. 69, Minot.
21 — T. On board the steamer for Honolulu. 1:00. Theme (to end).
"The Best Man."
Released by W. W. Hodklnson.
Prepared by George W. Beynon.
Theme — Souvenir (Andante), Geehl.
1 — T. At screening. 3:30. Prelude Kind Manfred (Lento), Rienecke.
2 — T. Gordon's bachelor apartments. 3:30. Entr'acte Clarice (Valse),
Loud.
3 — T. Celia Hathaway. 1 :00. Theme.
4 — T. The Holman dinner. 2 :00. Dramatic Tension, Borch.
5 — T. We've been tucked. 2 :45. Hurry, Ditson No. 4, Langey.
G — T. The lesper of the two dangers. 1:30. Wedding March, De
Koven.
7 — T. Craven fear foreshadowing. :30. Agitato.
8 — D. Coming from church. 1:30. Andante Cantabile (Pathetic),
O'Hare.
9 — At the wedding reception. 4:00. Springtime (Waltz), Drumm.
10 — T. Nine e'Clock. 2 :30. Agitato, Ditson No. 1, Langey.
11 — D. Hands clasp shoulder. 1 :30. Theme.
12 — T. Somewhere in Pennsylvania. 2:15. Intermezzo (Moderato),
Huerter.
13 — T. Striving to reconcile. 2:30. Le Retour, Bizet.
14 — T. In the days. 1:00. Baby's Sweetheart Serenade (Allegretto),
Corri.
15^T. The sleepy town of Milton. 1 :15. How Ya' Gonna Keep 'Em
Down on the Farm, Donaldson.
16 — There's a long, long trail. 1 :00. There's a Long. Long Trail,
Elliott.
I'll drive you to Evans. 2:15. Serenade (Allegro), Frommel.
Sleuth arrives at Evans. 2:15. Reverie (begin at Lento),
Drumm.
Another cog in the crooked, 1 :30. Theme.
Pittsburgh. 2:30. Galop No, 1, Langey.
It's all right. 1:00. Come Along to Toy Town (from "Every-
thing") (Moderato), Berlin.
Washington. 3:00. Cavatina (Moderato), Bohm.
But I must explain. 1 :15. Theme.
"Getting Mary Married."
Released by Select Pictures Corporation.
Prepared by M. Winkler.
Theme —
] — T. Mary's stepmother, 1 :40. Theme.
2 — T. With one last feeble effort, 1 :55. A La Mode (French One-
Step), Rosey,
•3 — T. While John Bussard. 2:55. Blushing Rose (Moderato Serenade),
Johnson.
4 — T. I don't want the money. 1 :45. Dramatic Narrative, Pement.
5 — T. The Bussards of Boston. 4:20. Love Song (Dramatic).
C — T. So poor little Mary. 1:45. Romance D'Amour (Moderato),
Schoenfeld.
7 — T. So this is Boston. 2:20. Visions (Intermezzo Characteristic),
Buse.
s — T, James Winthrop, Jr. :.35. (Continue pp.)
9~T. At four o'clock. 3:15. Ye Boston Tea Party, Pryor.
10 — T. Is there another Miss Bussard? 1 :55. Impish Elves (Winsome
Intermezzo), Borch.
IT — T. Jimmy Winthrop discusses. 3:45. Theme.
12 — T. At last Jimmy. 3:40. Constance (Moderato Romance), Golden.
13— T. At the Plaza. 4:10. Scherzetto (from Symphonette Suite),
Berge.
14 — T. In the weeks that followed. 2 :40. Theme.
1.5 — T. It finally became necessary. 3 :05. May Dreams (Moderato
Romance), Borch.
16 — T. Jimmy Winthrop's buying. 1:20. Piano solo (Improvise).
17 — T. While the Bussard are waiting. 2 :25. Characteristic Barca-
rolle, Conterne.
18— T. But when little Ledge. 2 :25. Theme,
19 — T. r can relieve you. 2:05. Flirty Flirts (Allegretto), Levy.
20 — T. Have you the ring. 1 :50. Theme.
21 — T. Organ solo to action (wedding ceremony). :55 (to end).
"Greased Lightning."
Released by Famous Players-Lasky Corporation.
Prepared by Harley Hamilton.
Theme — Told at Twilight (Moderato), Huerter.
1 — At Screening. 2:20. Au Fait (Allegretto), Ewing.
2 — T. Andy Fletcher, the inventor. 1:40. Laughing Dove (Polka),
Behr.
3— T. That's how she works with the treadle. 2 :05. Tally-Ho Galop,
Bernstein.
4 — T. I've just got time to beat you. 3:15. 2/4 Galop.
5 — T. Alice Flint, the banker's daughter. 2:45. Theme.
6 — T. Endeavoring to make a pleasant job last. 2 :20. Bowl of
Pansies (Moderate), Reynard.
7— T. They're too slow. 2:25. Mon Plasir (Valse), Roberts.
8 — T. You're going to be the first. 3:20. Admiration (Moderate),
Jackson.
May 10, 1919
THE MOVING PICTURE WORLD
839
9 — D. Appearance of Alice In street. 1 :45. Theme.
10 — D. Entrance of auto drawn by horse. 2 :40. With Powdered Wig
and Hoop Skirt (Minuet), de Severac.
11 — T. He told me mighty plain. 2:25. Spring Flowers (Allegretto),
Wood.
12 — T. All fussed up for the Chautauqua picnic. 3 :20. Hurricane
Galop, Giesmann.
13 — T. You quit this speeding. 3 :45.
Reynard.
14 — T. Why, it's Mr. Armitage. 3:35.
tino), Tschailiowsky.
15 — D. Scene changes to town meeting.
ziale), Zamecnlk.
16 — T. I've got to take old Flint and his.
Sousa.
17 — T. Meet my old friend Charley Willis.
18 — T. The next ee-vent will be. 3 :20.
teufel.
19 — T. There's two thousand dollars in that satchel.
No. 4, Minot.
20 — T. I'm goin' after that money. 3 :35
21 — T. You've got to go back four miles.
22— T. "Hey" 2:30. Theme (to end).
Legend of a Rose (Allegretto),
Melodle, No. 3, Op. 42 (Andan-
2:05. Men of Sparta (Mar-
3 :20. Stars and Stripes,
3:00. Flirtation, Cross.
Prestissimo Galop — Wald-
3:30. Agitato
Allegro No. 2, Langey.
3:40. Hurry No. 22, Lake.
Charming (Tempo dl Valse),
Land of My Own Romances (Valse
2:15. Fancy Free (Fox Trot-Moder-
1:15. Love In Arcady (Allegretto).
Allies' March to Freedom
"Eyes of the Soul."
Released by Famous Players-Lasky Corporation.
Prepared by James C. Bradford.
Theme — Eyes of the Soul — Fisher.
1 — At Screening. 1:30. Petite Bijouterie (Tempo di Valse), Bobm.
2 — T. At the, etc. 1 :.30. America Never Took Water (chorus),
Hirsch.
3 — T. Judge Malvin. 1:45. Ballet Faust No. 6 (Allegretto), Gounod.
4 — T. This show is all right. 1:30. Baby Mine (Fox Trot— Moderate ) ,
Friml.
5 — D. Judge and sister at table. 2 :00.
Joyce.
6 — T. On the way home. 2 :30.
Lente), Herbert.
7 — T. Dreams of next morning.
ato), Friml.
8 — T. And dreams see? Close.
Wood.
9 — T. Serg. Lawrence Fitzgerald. 1 :30.
(Tempo di Marcia), Tosti.
10— D. Auto hits chair. 2:30. Theme.
11 — T. At the boarding house. 1:30. Pack Up Your Troubles (chorus),
Powell.
12— T. When the Lusitania. 1 :30. Take Me Back to Dear Old Blighty
(chorus), Godfrey.
13 — T. Late that evening. 1:30. Evening Song (Moderato), Martin.
14 — T. The Judge was always writing. 1 :15. Bluette (Allegretto
Grazioso), Aitken.
15 — T. And so. 2 :.30. Intermezzo (Allegro), Onivas.
16 — D. Larry picks up banjo. 1 :.30. When the Great Red Dawn Is
Shining (Moderato), Shaw.
17 — T. After singing was over. 2 :00. Never Let the Old Flag Fall,
Kelly.
18 — D. Larry playing banjo. 1 :30. Theme.
19 — T. At dinner that night. 1:45. Myrra (Tempo dl Valse), Clutsam.
20 — T. And Sunday is Larry's Day. 2:00. Caprice (Allegretto), Reis-
enfeld.
21 — D. Enter dining room. 2 :30. Theme.
22 — D. Walking in park. 1 :15. When You Come Back (Tempo di
Marcia) (chorus), Frey.
23 — D. Larry and Gloria sit on bench. 2 :45. Theme.
24 — T. At the rehearsal. 1:45. Frenchy (chorus), Piantodasi.
25 — D. Gloria leaves dressing room. 1 :30. Theme.
26 — T. And so good-bye trenches. 2 :00. Good-Bye France, Berlin.
27 — T. And so. 1 :15. Traumerle, Schumann.
28 — T. And in fullness. 1 :30. Slumber Boat, Gaynor.
29— T. The Sacrifice. 1:15. Theme (to end).
"The Courageous Coward."
Released by Exhibitors Mutual.
Prepared by Joseph O'SuUIvan.
Love Theme — One Fine Day, Puccini.
1 — At screening. 2 :.30. Overture "Mikado" (Allegro Moderato —
Andante con moto), Sullivan.
2 — T. Rei, a fragrant blossom. 2 :45. In a Chinese Tea Room
(Andante con Grazia), Langey.
3 — D. Rei introduced to Suki. 3 :00. Love theme.
4 — T. In the happy weeks that follow. 1:15. Morris Dance (Allegro
Moderato— cut Introduction), Noble.
5 — T. Reports of Suki's success. :45. A Japanese Sunset (Sostenuto
— Largo only), Deppen.
6 — T. Constant friction between. 2 :15. Dance of the Demons, "Prince
Ador" (Allegro Energico Agitato), Rubner.
' — D. Rei enters Tangi's office. :45. Japanese Love Song (Allegro
Moderato), Thomas.
8 — T. Through diligent effort. 1:15. Le Secret (Allegretto con moto),
Gautier.
9 — T. And as a fitting celebration. 2:30. (Cue for jazz band) Popular
Song, Hawaiian Dance, Jazz Selection.
10 — T. While across the continent. 1:00. Popular Waltz.
11 — T. Suki's dreams come true. ) ^
D. When boys rush in. 1:45. j PoP"' i" college scngs.
12 — T. Congratulations (note). 1:15. Love Theme.
Noveletta (Moderato),
Fuji Ko (Japanese
Dramatic Andante
3 :00. Intermezzo (Dra-
Dramatic Andante No.
2 :45. Sinister Theme
Inflammatus (Andante
:15. Fox Trot (short).
(Fischer) (Japanese-An-
13 — T. Get out, this is not for. Tacet.
D. Phonograph playing. :30. Love Theme.
14 — T. With motley splendor. Fox Trot (short).
T. Suki returns unannounced. 1 :30. The Lady Picking Mulber-
ries (Characteristic Oriental — Allegretto), Kelly.
15 — D. Cafe Scene. 2:30. Aloma (Oriental Fox Trot), Joyce.
1(5 — D. Suki entering the house. 2 :30. Love Theme.
17 — ^T. New Year's Eve is a golden harvest. :45. Dramatic Tension
No. 44 (Moderato Agitato), Borch.
18 — T. Chinatown conditions demand. 2 :00.
D'Ambrosia.
19 — T. Unaware of Rei's true motive. 2 :30.
Intermezzo— Allegretto), Shelley.
20 — T. Tom's infatuation for the Japanese. 1 :45.
No. 24 (Moderato), Borch.
21 — T. When words of tenderness find. :45. Simple Confession (Mod-
erato), Thome.
22 — T. Kirby has another plan. 2:45. Romance (Andante Dramatlco).
Grunfeld.
23 — D. Edwards' body brought into the room,
matic Allegro), Arensky.
24 — T. Suki is appointed to prosecute. 1 :30.
39 (Andante molto), Berge.
25 — T. The murder trial of Slick Edwards.
. (Andante Molto Misterioso), Vely.
26 — D. Suki reads note from Kirby. 3:00.
molto agitato), Rossini.
27 — T. With Suki removed Chinatown resumes.
28 — D. Kirby and Suki. 1 :00. Nipponese
dante Dramatic), O'SuIlivan.
T. Tuki, they say you are a coward. :43. Same — -Andante Appas-
sionato.
T. Though shunned on all sides. 1 :00. Same — Lento Andante.
29 — T. A heart of steel now softened. 2:30. Cavatina (Dramatic An-
dante), Bohm.
30 — D. Suki packing trunk. 1:00. Love Theme (pp).
31 — D. When phonograph record falls on floor. 1 :00. Dramatic Ten-
sion No. 1 (Andante), Reissiger.
32 — T. My poor little song. 3:30. Love Theme (to end).
"The Scar."
Released by World Film Corporation.
Prepared by S. M. Berg.
Theme A — (for Frances) — Purity (love theme), Borch.
Theme A (for Cora) — Sinfulness, Borch.
1— D. At screening. 1 :00. Theme B.
2 — D. When Valdez enters. 2:30. Drama(tic Reproach (Andante
Expressive), Berge.
3 — T. Del Teatro Grande. :15. Alborada (Caprice Espagnole),
Andino.
4 — D. When Valdez approaches Cora. Agitato No. 69 (Allegro Agitato),
Minot.
5 — T. You are my wonderful hero. 1 :15. Theme B.
6 — T. At dawn (shots). 1 :.30. Heavy Desc. Agitato (No. 8, Luz
Photoplay Edition).
7 — D. When Cora returns home. 1 :30. Theme B.
8 — T. Don't see her again, boy. 2 :(K). The Vampire (Dramatic Char-
acteristic), Levy.
9 — T. In Dixie Land Mrs. Reynolds. 3 :45. Prudence (Entr' acte
Novellette), Luz.
10 — T. The seed of suspicion. 3:00. Dramatic Suspense, Winkler.
11 — T. The next afternoon. 2 :45. Theme B.
12 — T. I am going away. (Shot.) 1:15. Heavy Dr. Desc. (No. 18 A.
B. C. Dramatic Series).
1.3 — T. Arrest that man, officer. 2:00. Heavy Agitato (No. 18, A. B.
C. Dramatic Series).
14 — T. Think gentlemen I am disfigured. 3:00. Heavy Andante (No.
18, A. B. C. Dramatic Series).
15 — T. The chain gang. 2 ;00. Theme B.
16 — T. In New York several years later. 2:15. A Dream (Pathetic
Andante), Borch.
17 — T. I repay your losses. 1 :00. Agitato Appassionate, Borch.
18 — T. In the suburbs, Frances. 4 :15. Nocturne No. 13 (from
Chopiniana Suite), Chopin.
19 — T. We'll use our right name. 1 :45.
Suite), Chopin.
20 — D. When George sees Frances. 2 :15.
21 — D. When scene fades to Cora. 1 :30.
Miifot.
22 — T. The lonely vigil. 1 :45. Sinister Theme, Vely.
23 — T. Faithful are the wounds of. 1 :45. Theme A.
24 — T. A relapse. 2:15. Romance D'Amour (Andante), Schoenfeld.
25 — D. When George joins Frances. 2 :15. Theme A.
2(5 — D. When scene iades to Coralie. (telephone.) 1:45. Theme B.
27 — T. Madam Cora allow me to present. 2 :45. The Vampire, Levy. .
28 — T. And as the new Indeterminate. 2 :30. Appassionato, Borch.
29— T. The letter. 1 :30. Theme A.
30 — T. Cora's last card. 1 :45. Dramatic Tension No. 36, Andino.
31 — D. When George and Prances leave. 3:15. Gruesome Misterioso
No. 31. Borch.
32 — D. When police find letter. :30. Rondo (Excerpts Beethoven
Sonata Pathetique), Berge.
33 — T. I can't find in my. :45. Theme A.
34 — -D. When police enter house. 2:00. Vivi Finale (from Symphonette
Suite), Berge.
35 — T. I have just returned from. 1 :45. Theme A.
Serenata (from Chopiniana.
Theme A.
Dramatic Agitato No. 38,
840
THE MOVING PICTURE WORLD
May 10, 1919
Advertising for Exhibitors
Conducted by EPES WINTHROP SARGENT
[Mijm}^Kmm{}mmumm{m(.mu^iMi^^^
Press Work.
REALLY good press work is not merely
the writing of good advertising. In
part — and periiaps the greater part
— it is the ability to turn all things to
the profit of the advertiser. Lately two
scraps have been written up in this de-
partment. In one instance Steve Farrar
was bucking an elaborate seven-reel pro-
duction of the life of Roosevelt with a
two-reel "feature," apparently made up
of an assemblage of clippings from the
news reels. He got away with it through
adroit press work. He made people satis-
fied with what he had to sell. He had
but one talking point, so kept talking
about that, and he came through. On the
other hand, A. C. Raleigh boosted his
prices for a special picture, and when
the other houses sought to make capital
of the advance, instead of turning the
tables on his opposition, he sought to get
back with mere statements that the pic-
ture was a good one and worth the money.
Mr. Raleigh is a good advertiser, but he
is not a press man, because he does not
know how to turn an attack to advantage;
to make adroit use of the material at
hand. Years ago a western act obtained
a contract to play Keith's Union Square
Theatre in New York; then the most de-
sirable booking in the country. For weeks
they advertised their date and begged
managers and booking agents to "See us
at Keith's" on a certain date. Then came
the opening and they found they went on
at half past twelve and twice between
five and seven; hours when no booking
man ever sat in the house. The other per-
formers laughed at them, but the man
who Iiad the act was a press man and
not merely an advertiser. He hustled up
to the Clipper and advertised "We lead
where others follow," in letters as large
as his space would contain, following that
with a smaller "Opening the show at
Keith's Union Square Theatre." His press
work carried him over. He made capital
of what at first seemed to be a misfor-
tune. Instead of losing the advance ad-
vertising, he made it give a punch to his
last approach. Everyone talked about his
advertisement and managers gave book-
ings on the supposition that an act that
could pull such a stunt must be good.
Not one actor in a thousand would have
thought of a comeback. Most of them
would either have shut up and have gone
back west or would have sought to fight
down the poor program placing with a
denunciation of the management, but this
thousandth man was a press man as well
as player and he came through. It is
the same way in your theatre advertising.
If the other house tries to blanket you,
get a comeback that will turn the laugh.
That's what press work is.
Something *o Copy.
Lately we spoke of the programs from
the Star, Westbrook, Maine. W. C. Ben-
BOn has kindly responded to our request
for some samples on white paper instead
of the colored stock he usually employs
and we are able to give a better idea of
the general style. The first cut shows
the general plan of the front and back
pages. The stock Is Z'A by 10 inches and
is folded once to get a four page folder.
We show two of the days from the In-
side page almost full size. This is no
better than any average printer can do.
if he can be persuaded to do it. The
trouble is that most printers are not
willing to take the trouble to get a small
job just right. It will be seen that the
titles stand out well, though the space
is well filled, and the sheet has all of the
display value of a five by eight page
and twenty-four point type. If you will
study it closely you will see that the
i i 1 i .= i
':! mil
SJ.I0N38
The Outside Pages of the Program of the
Star Theatre, Westbrook, Maine.
printer has gone to some pains to work
out a good combination of types, and if
you will take this sample over to your
own printer, lie can give you precisely the
same result if he is willing to take a little
trouble. Mr. Benson writes that his town
has no local paper so that he has been
compelled to put his effort into programs
and billboards. He adds that he has been
considering the use of the Portland pa-
pers, but that the space is so high that
he cannot afford enough to make a show-
ing. Westbrook is a town a short distance
MONDAY, MARCH 10
Adolph Zukor presents SHIRLEY MAS-
ON and ERNEST TRUEX iu
"COME ON IN"
cleverly portraying what happened to a German spy
who fell in love with a patriotic stenographer.
Spanuth's VOD-A-VIL Movies
Something new and novel, the world's biggest and
best Vaudeville shown for the first time in pictures.
RED CROSS subject etltitled "Russia, a
World Problem"
Big V. Comedy, "Pluck and Plotters"
TUESDAY, MARCH l 1
Metro Pictures Corp. offers FRANCIS X
BUSHMAJST and BEVERLY BAYNE in
"A PAIR OF CUPIDS"
The story of which centers around a frivolous butlei-
fly.of a girl whose only pleasure in life is gaiety ami
clothes, and a young business man towhom the worl'l
revolves around the word "business."
FRANCIS FORD in a npw chaptpr < i
"THE SILENT MYSTERY"— Some mystery
too — Seen it? Post Travel Picture
Comedy subject, "Fireman, Save My Chilti"
Part of an Inside Page from the Same
Program Shotving How to Get a Big
Display with Small Types.
out of Portland and depends upon that
city for its daily paper. Many also take
frhe Boston papers, which are on hand
in the morning. There are dozens of
small towns in the Portland radius and
he must pay for circulation in all of those
towns if he uses the Portland paper,
though only the people in his own town
will respond to the Star advertising. The
papers charge an advertising rate based
upon their total circulation, though he
uses but a small part of this. That is the
trouble with general newspaper adver-
tising for a local house. It costs too
much per head to reach possible patrons.
and it is better to confine the efforts to
getting advertising matter to the patron
direct through the use of a well printed
program.
Simple but Good.
This three sevens from the Rialto,
Washington, is all type, but it is a mighty
good example of how to display the lead-
ing lines. The house, name, title, player
and The selling line are in heavy type.
The rest is set in twelve point. The all
caps is bad, but the four lines in black
will do most of the selling. The rest
is clincher argument and it does not so
much matter whether it is read or not.
MOORE'S
Fnnk. 3730
RIALTO
THEATER
Sth SL it G
»nx PRESENT FOR JHE ENTIRE WEEK OF MARCH 9TH
FIRST NATIONALS NTOEST FEATLKE
ANITA STEWART
>SU>PORTED BY JljANTTA HANSEN. JACK HOLT AND A STELLAR CAST
IN A MACNinCEOTLV MOUNTED DE LUXE PRODUCTION
OF MARION ORTWS UTEST STORY— A
Midnight Romance
-IN WHICH Til TALE OF A MYSTERIOUS YOUNG WOMAN WHO
WAS A TOILER IN DAYTIME AND A QLIEEN AT NIGHT IS SO ARTIS-
nCAUY TREATED BY THE "BEIASCO OF THE SCREEN" THAT H
MLST BE CONCEDED
Lois Weber's Best Picture
Perfect Miuic — Di»tinctive Supplemental Filnu.
A Three Sevens That Sticks Up from
the Page and Gives Its Message
in a Glance.
At the same time, since the space is there
to be used, it would have been better
had an upper and lower case been em-
ployed. If we had written this we think
we would have put a one point rule under-
line under "entire week of March 9th"
under the house name. It would have
helped a little. But the main point is
that by keeping the minor matter down
and the big lines up, the display is capital-
ly done without attractors of any sort.
Mr. Moore does with type what others
vainly seek to accomplish with cuts and
ornaments. He gets his space read the
first thing on the page.
Hyman Is Here Afrain.
Edward L. Hyman, who used to run
the Victoria, Buffalo, is now in charge of
the Fox Liberty Theatre down in St.
Louis. His program is a Vilce' looking
sheet, done in dark blue on buff paper.
Mr. Hyman never would run a white pro-
gram you could produce, which is one
thing we hold against him, and the only
thing, for he gets out a good program,
though he is not jazzing this issue as he
did the old Victoria program. Perhaps ho
is still feeling his way. The present issue
is only a four pager and is gotten out
twice a week to meet the changes. It Is
purely a house program and not a dis-
tributed organ, which accounts for its
May 10, 1919
THE MOVING PICTURE WORLD
841
tone, but even here he uses terse phrases
and inviting descriptions. A two five and
a halfs in the Sunday papers suggests
display, but we have no sample of the
colored advertisement, though we gather
that the while white figures were done
cntrmiwus
APTtR
MeEM
DOUBLE PROGRAM
WILLIAM
FARNUM
THEMAN HUNTER
picnmsi^cc
IXSMISEtABlEJ
MOnPAY ADDED ATTRACTION
' BESSIE '
BARRISCALE
m"A TRICK »" FATE" I
KY SPECIAL RXOUEST
CHARLIE
CHAPLIN
"HISKEWJOB"
Two Five and a Halfs from St. Louis.
the Hippodrome orchestra, but gives a
new treatment in the design with lines
replacing mass coloring. The effect is
excellent and should be shown your artist,
if you employ one. It seems to be a spe-
cial design, though it could very easily
be made standard and mortised to let in
type titles. This is hand lettered, but
most of the lettering copies type designs,
so nothing is giined in this direction by
having the lettering done. The one ad-
vantage is that it lets in small letters in
display instead of straight roman.
MeCormicks.
Here are some of S. Barret llcCormick's
advertisements for "A Perfect Lady" and
"Mickey." In the former he took three
and four elevens. The display on the
right shows how his colored advertise-
ment looked. In colors the scheme was
Two Circle Displays for "Mickey."
in tint. In spite of the money Mr. Mc-
Cormick spends for art work, you will
notice that he never uses hand lettering.
He knows that type and the simplest and
D.W.GRIFFITH S
_^/lr ORCATES'T
THING'" LIFE
A Pair of Three Nines for the Circle.
clearest letters are the best, and no use
of hand lettering could ever equal the
selling value of his type talks, and those
talks run more to six than to eight point,
as a rule. So regular is his use of this
form of advertising that it is now known
A Three and a Four Elevens for
Madge Kennedy.
green and orange red. The black band
behind the girls at the top was omitted
and they showed in green, overprinted
with black, against the orange ground.
The large figures were untouched save
for the bands on the hat, which were
done in green and the house signature
showed green on black, with orange and
green above. The space on the left is
better in black and white. Both suggest
the theatrical character of the story while
featuring the minister to show where
the interest comes in. It did not require
the explanatory text to get that over, but
as usual Mr. McCormicK gives a strong
selling talk. "Mickey" got rather smaller
spaces, but three thirteens and three
elevens are not so small, at that, except
for McCormick. The space on the right
seems to be the master for the colored
as "the McCormick style" wherever ad-
vertising is spoken of in the theatres, yet
few houses copy him, though many could
do so and with profit.
For "The Greatest Thing in Life" S. Bar-
ret McCormick sviggest Griflith's greater
triumph in the use of the heart design in
all of his displays.. This is a nice instance
of subtle suggestion. There is no direct
reference to "Hearts of the World" save
in one instance, but the heart carries ltd
own suggestion. The smaller examples
are each three nines, including the mar-
gin. In one the heart is in black and
the other it is the white outline, with
some black hearts in the margin. That
on the right carries a top bank of type
for the "only a chicken" incident, while
the lower is devoted to the director, who
is worked into each of the displays shown.
The display on the left is rather more
general than is usual with Mr. McCormick
and in the four twelves he gets even more
prominence, though we do not think that
"spectacle maker'' is a happy phrase since
it suggests an optician rather than the
creator of gorgeous pageantry.
Larger in Utica.
Clifford A. Carroll writes that the Hip-
podrome has gone in for larger spaces in
the morning paper. Before the decision
was made the morning and afternoon
papers gave the best results, as the house
opens at noon. The evening paper is
better where the night business is con-
cerned, but the morning paper will hold
over until evening and help the matinee
business as well, if the evening papers
are not employed. We take it that small
m??OOMim\ TODAY
PAULINE FRIdERICK
"HER FiS RECkONING''
"Romance and
Brass Tacks"
A Four Twelves Co-starring Griffith.
A Three Fives from Utica, N. Y.
cards are also run in the afternoon edi-
tions. The first example is a three fives,
and the printer is at his old trick of
filling the space just as full of type as
he can get it. And he does his extras
up in neat little panels and uses cross-
page rule and does everything else that
a trick printer can conceivably do, and
Mr. Carroll lets him get away with it. In
this instance there is some excuse for
the large Charlie Chaplin, but none for the
boxing in of the subjects and even less
for the cross space rule just above. If
Miss Frederick's name had been put in
a smaller type, to hold it away from the
margin and the title in a letter smaller
by twelve points, it would have been
more prominent on the page. It is not
size, but relative size, that counts, and
a smaller letter and some white space
Is better display than running the largest
possible type and hitting right up against
the panel rules. The same thing holds
good of the two sevens, which is a pro-
portion more generally used. Here about
an inch and a half is taken for the un-
derline and the printer keeps a pica inside
of the panel. It is poor composition with
harsh letters and a composition style that
would find approval in the backwoods, but
is pretty provincial for a town the size
of Utica. The advertising manager of
the paper should be ashamed to offer such
results to his patrons. We would sug-
gest a drawn signature for the top of
the display, to be about the size of the
present signature. Then get large, clear
faces, but do not pick faces which com^
842
THE MOVING PICTURE WORLD
Mav 10, 1919
pletely fill the space. If there are small
features, play them up, but keep them
small. A twelve point is large enough
for any one or two reel feature, as a rule.
If there are two or three lines of de-
scriptive matter in bank, set it in ten
or twelve point Roman instead of bold
face, and get some contrast. If Mr. Car-
roll wants to try an experiment let him
ANOTHER BIG DAY
HIPPODROME
WOMAN AND
THE LAW"
■Mmi 01 AMBBOjt JW IHIRUS"
— TO-MORROW —
MONTAGU LOVE
i07^. "THE GROUCH"
HIPPODROME
■r\ -MAKV-
riCiCFOR
"The Lllfle Priocess"
EXTRA Mack Sennel Comedy
ADDED and CharUe Chaplin
"The Fast Mall" K^.""'""
TO-MORROW
EDITH ROBERTS
::,"7,;".w,. "Sue ol llie Soulh"
A Pair of Two Sevens in Which the
Printer Has Fairly Stuffed the Type.
get the printer to set up "The Little
Princess" with an eight point Roman
"The" followed by "Little Princess" in
an extended letter on the second line,
omitting the quotation marks, which are
not really essential. He will find that
he can get a better display and he will
not need more than the 36 points he now
takes, using a 24 point extended for "Lit-
tle Princess." It will probably look larger
than the type he now has. Certainly it
Will look better.
Bleich on PrlceH.
George A. Bleich, of Owensboro, Ky., is
one of the most adroit managers in the
game, and his method of handling an
increase in prices is worth studying. Mr.
Bleich sends in some slides, of which this
Is the main argument.
Do You Think I
Raise Prices Just
Because a Show is Good?
Well. I don't! It's only when the cost of
certain fine plays make it necessary.
If I must pay from $50.00 to
§150.00 extra for special pictures
you will agree that I am jus-
tiTied in askinj; a nickel or dime
more.
Nobotly's Kickinii! I Merely Want to Tell
You Why the Thing Is ^onc. -Bleich.
A Direct Price Argument Slide from
George A. Bleich.
This is simple and to the point. No-
body is kicking, but he wants to make it
clear, before someone does kick, just why
some shows cost more than others. Build-
ing uf) on this, another slide reads:
Get this!
On Thursday I am offering you a
whale of a show! One of the most
enjoyable you have ever seen in this
theatre.
Will Rogers in Rex Beach's
LAUGHING BILL HYDE
A big picture that is immensely good
"Fatty" Arbuckle in "The Sheriff"
The funniest thing he has ever done.
— Bleich.
THtTR.SDAY IS THE DAY.
Don't quil)l)le about the extra nickel
that will be charged.
Another slide is the "The Squaw Man."
Here only the "Prices 10 and 20c." al-
ludes to the price, but after announcing
It as something extra he adds "Let me
persuade you to attend its showing. Do
so on my recommendation. — Bleich." He
has trained his patrons to know that when
he says a picture is good it is above the
ordinary and that recommendation beats
all the rest of the argument, because it
is backed up by years of square dealing
with his patrons. Only lately we showed
how he warned his patrons against the
Caruso picture. That is but one of many
similar incidents. The people of Owens-
boro know that he means what he says,
and they bank on his word.
Steve Stunts.
Lately Steve Farrar had an idea he
could clean up with "Old Wives for New,"
so some days ahead of the showing he
started in to use readers. We show two
of these in the first illustration. One is
t^Mcmimimm^tmmit
She was just a little faded
SHE had stuck to hJm through hventy years or
more, twenty years bitter with the gall of life
She asked no questions; she just stuck thn>uirh
ond ihr froil of DeccTntKT
Vcull knc-v lite U-'tcr for
"OLD WIVE,S FOR NEW"
ORPHEUM. "Monday and Tuesday
DOES yom- husband
young again? Willthelove
of Decetnbir be the same
sweet love of May? ^^'hat
(io the years that arc pass-
ing and the silver threads
that are coming mean to
you?
■OLD WIVES FOR NEW
ORhlflM Vnndav ind Tu»i]a>
A Single and a Double Three for
Advance Readers.
a single and the other a double three.
Another display shows three lours di-
rectly under the advertisement of the
-
,.,.
•ORPHEIM ■ V"
11 Ettiel
1^1 Clayton
UiHB "DlCirlKIl
':v ■ - Ciiniflict"
SGRAND[^|
^^^
ALICE BRADVIn
"The Dance of Death"
wvcMffiT " — '— - TM WIN nsr
.M«» cwAiu nmiB
"Rwolution in Cerminy"
.^Ti;;r"~£S'.-.s,v?j-s=„
KK'Wolfflsol Kiillure"
..i-™?ii,i^'j'i:n.^|,-
llow>( staid IhtlimyiiKMljsl?
Of uajUTIO ->-.rr^£;--T
Another Reader Directly Below the
Display of the Opposition House.
opposition, while Steve'.s own advertise-
ment is a double 954 on the opposite side
A NEW HELP FOR MANAGERS
Picture Theatre
Advertising
By EPES WINTHROP SARGENT
Conduotor of Advertldng for Extilbltort In th«
Moving Picture World
a
TEXT BOOK AND A HAND BOOK, a
compendium and a guide. It tells >11
about advertising, about type and type-
setting, printing and paper, how to run
a house program, how to frame your
newspaper advertisements, how to
write form letters, posters or throw-
aways, how to make your house an
advertisement, how to get matinee
business, special schemes for hot
weather and rainy days. All practical
becanse it has helped others. It will
help you. By mall, postpaid, $2.t0.
Order. from nearest office.
MOVING PICTURE WORLD
516 Fifth Ave., New York
Schiller Baildins. Chicago, III.
Wrlsbt & Callender Bnildlnc. Lo« Ancelm, Cal
of the page. Probably Steve figured that
the other house would take a three and
by making the reader a triple and his
own display a single he shoved it where
lie wanted it without having to ask.
None of the readers repeats the text,
though all work along the general lines,
and each picks up just a single phase
of the story to dwell upon instead of
seeking to tell the entire story. This is
the essens of the reader. It should al-
ways be confined to a single point. It
should take up just one topic, handle that
interestingly and stop with a "to be con-
tinued in our next" effect. Steve has used
a reader campaign, or teasers, for several
stories of late. Evidently he finds that
it pays him to do so. Most always it does,
if the story is the right sort, for this
special advertising, if not too continuously
done, suggests a better-than-usual play,
and the very fact of the advertising car-
ries weight, to which should be added
the effect of the sharp presentation of
one of several angles. Very few houses
seem to realize this and most managers
seem to prefer to add to the space for
their daily advertisement for the under-
line. The effect is not the same even
line. The effect is not as large, and the
effect of the extra large space is not as
inch reader or teaser. The difference be-
striking as the addition of even a two-
tween a teaser and a reader is merely
that the former piques your curiosity
where the latter engages your interest
through the exploitation of some point of
note. But sometimes Steve does more
than a reader. Here are two displays
from the same issue, and on the same
page. That on the left is run in the up-
per left hand corner; a two nines. The
one on the right was shown in the lower
ORPHEUM^^
THOMAS H INCE
lam
S. Hart
"Shark
Monroe'
'ImiOmliiiHurDr;- | STRAND COXEDY
HidM tlofil CdoieiI) I PATUENEWS
TOMORROW NtC;HT
It Nnr ORPHEUM STAR. LiU it. la
E CRUISE OF THt MAKt- BELIEVES"
A Split Display Totaling 35 Inches in
Which the Current Story and Under-
line Are Separately Advertised.
right hand corner. It is not the immedi-
ate underline. That is carried in the
main advertisement. This skips a day
and advertises the Saturday features on
Thursday. It will be noted that the first
of the signed Chaplins runs with two
serials. That looks like a pretty good
clean-up bill for a Saturday in a small
town.
The P. A.
You don't have to lie to be a good press
agent, but you do need imagination. A
press agent merely presents facts in-
terestingly. He sees more in a statement
than the average man and shows what
he sees to that average man.
Prlceth
No picture is worth ten cents, or twenty
or fifty. It is worth what you make
it. The picture one man sells for ten
cents may be worth a quarter in another
man's house — ten cents worth of picture
and fifteen cents worth of showmanship.
May 10, 1919
THE MOVING PICTURE WORLD
CLEVELAND MEN HATED TO LOSE MORRIS
So They Gave Him a Dinner, a Desk Set, a Silver
Cigarette Case and a Watcli Before He Departed
SAM E. MORRIS, district manager of
the Select Pictures for Cleveland, Cin-
cinnati and Detroit, was entertained
prior to his leaving- for New York to be-
come general manager of Select Pictures.
He was the honor guest at a dinner
given by the Board of Motion Picture
Exchange Managers of the Chamber of
Commerce. At this dinner he resigned as
president of the organization and was
presented with a silver desk set and a
cigarette case.
The employes of the Cleveland exchange
presented him with a gold watch and a
testimonial letter in which they expressed
their regret at his departure and their
appreciation of the interest which he had
displayed in them.
He left April 28. Mrs. Morris will fol-
low in a week or ten days.
Enclid Opens to Go«<l ltii»iiii(>«is.
The new Euclid Theatre had a very
successful opening week, ending April
27. Thos. Carroll is manager, and the
orchestra is directed by Max Faetken-
heuer. The policy of two changes a week
will be continued. The first attraction
was "Eyes of the Soul" and "Blackie's
Redemption."
has come to Cleveland, and is now on the
road for the Standard Film Service Co.
Klein Says They Are Waking' Ip.
Dave Klein, Triangle salesman in
northern Ohio, reports many small towns
just waking up, and business on the in-
crease.
Meinholil Visits Cleveland.
Mr. Meinhold, representing Marcus
Loew, was in Cleveland last week lookinp
over the new I<oew houses, the Mall and
Alhambra.
Shier Quits, Then Resumes.
Fred Shier, pioneer exhibitor, has sold
his Deucan Theatre on Broadway, Cleve-
land to W. W. Buck. Freddie then turned
around and bought the Miles Square.
Brodslcy Gets Back
Sam Brodsky, of the Argus Company,
Cleveland, has returned from two weeks
in the wilds of Ontario, where he filmed
a big wood-pulp paper plant.
Adams Carries the Standard.
Charlie Adams, well known in the West,
Wasliinglon News Letter
RUDOLPH BERGER is back in civilian
clothes and on the job again as a
film exchange manager. Mr. Berger
opened the Washington office of the
George Kleine System and remained in
charge of its destinies until he entered
the army. He recently secured his dis-
cliarge from the service and is now
manager for the W. W. Hodkinson Com-
pany. He succeeds E. C. Stembler, who
relieved former manager Crane when he
was recalled to the New York office to
take a bigger job.
The local Hodkinson office is to be an
independent one, and it will no longer
come under Philadelphia, this being a
feature of the reorganization in the thirty
Pathe branches from which Hodkinson
distribution is to be made.
Beatus Gave Blllie a Bouciuet.
Lawrence Beatus, manager of the Palace
Theatre, was selected by Marcus Loew to
jiresent to Miss Billie Burke a bouquet
of American Beauty roses following her
appearance before several thousand peo-
ple who had gathered at the South front
of the Treasury Department during the
Liberty Loan rally. In the evening the
star, with her husband, Florenz Ziegfeld,
and Admiral Sims, Mr. and Mrs. Prank
Wlison, John C. Flynn, in charge of the
advertising work of the Victory Loan
Committee of the motion picture industry,
Mrs. Flynn, Oscar A. Morgan, manager of
the Famous Players-Lasky exchange In
this city, and Mrs. Morgan, were members
of the theatre party at the Shubert Gar-
rick, where "Nighty Night" was viewed.
Hepburn Joins Famous Players.
A new addition to the force at the
Famous Players-Lasky exchange is D.
Neil Hepburn, recently released from mili-
tary service. Mr. Hepburn was first
sergeant of one of the machine gun de-
tachments with the Twenty-Seventh Divi-
sion, crack New York outfit. He went
over the top with his detachment in the
drive starting on September 29. Two days
later, while still in the drive, he was shot
through the side. He also had the
"privilege" of being gassed twice.
Shubert-Garrick Starts Show L,ater.
The Shubert-Garrick Theatre has just
announced that the show will begin at
8:45 hereafter. Manager Edwards ex-
plains that this action is due to the fact
that under the change of time It is still
light at 8:30. With Victory Gardens a
big fad, and opportunities offered for
tennis, golf and other outdoor sports until
a late hour each day, the theatre man-
agers find that their patrons do not care
to go indoors to see plays and pictures,
unless they can do so after dark.
Sam Flax Is Xovr a State Righter.
Sam Flax, who has been in charge of
special features at the Pathe Exchange,
has resigned his position to enter into
the state rights business. It is said he
has joined w^ith another exchange man-
ager in the purchase of a western serial.
Mr. Flax is the brother of Jake Flax, man-
ager of the General Film's exchange.
Poor May! Little Thought She While Eating Her Morning Eggs That Night Would Bring the Clutching One.
Still, the title of May Allison's Metro tells us why. It's "Castles ir the Air," so everything's clear now.
844
THE MOVING PICTURE WORLD
May 10, 1919
CINCINNATI PICTURE MEN AID THE DRIVE
Showing Slides, Distributing Films and Serving
on Teams, They Are Putting Over Victory Loan
THE Victory Loan campaign is now in
full swing, Cincinnati, as usual sub-
scribing generously, more than one-
third of the quota being reached the first
day of the drive. This excellent showing
undoubtedly is partly owing to the pa-
triotic efforts of the picture house man-
agers, who for tw^o weeks past have been
showing slides and films in support of the
Loan. Besides these activities, the men
In the business have devoted considerable
of their time to the regular work of the
committees and teams, many of them be-
ing members of the various teams, and
all of them doing everything possible to
aid in the work.
H. P. Wolfberg, of the Famous Players-
Lasky Corporation, chairman of the com-
mittee booking the Victory Loan pictures
in Ohio, Indiana, Kentucky and West
Virginia, has been a very busy man for
the past two weeks, distributing the films.
The artists contributing the films used
here are Geraldine Farrar, Dorothy Dal-
ton, Charles Ray, George Beban, Charlie
Chaplin, Dustin Farnum, Elsie Ferguson
and Nazimova.
Good Progrrams and Good Business.
Patronage at the local houses continues
to be remarkably good. Despite all
counter attractions, such as boat excur-
sions, baseball games. Liberty Loan ac-
tivities, flying circuses, parades, etc., as
well as warm and pleasant weather, the
people flock in undiminished numbers to
the picture houses. It is seldom possible
at the evening or Sunday performances to
get a seat immediately after purchasing
tickets, and as a general rule a wait of
from a quarter to a half hour is neces-
sary. Excellent bills have been the rule
at all the houses, and this policy on the
part of the managers undoubtedly has
served to overcome the natural tendency
of the people to desert the theatres for
the out-of-door pleasures. Prospects
seem bright for the continuation of these
conditions. All of the managers are hav-
ing the cooling systems looked over and
placed in perfect condition for the time
when they will be needed.
The Walnut Will Be Camouflaged.
The art of camouflage will be resorted
to in carrying out improvements scheduled
to be made in the near future at the
Walnut. Increased seating capacity and
new decorative effects being desired, and
the management not wishing to cloSe the
house, called on the architects, carpenters
and plasterers to devise some means by
which this work could be accomplished
without closing. Camouflaged coverings
will be used, behind which the work will
be done while the shows proceed.
This house celebrated the opening of its
fourth season with an elaborate "Spring
Festival" program. Beginning Sunday,
April 27, and continuing for one week, the
program consisted of "The Veiled Adven-
ture," "Johnny Get Tour Gun," a new
release of Prizma Films, "Women of
.France," a Victory Loan picture and the
Pathe News. This program was put on
with an orchestra of twenty-five pieces.
W^hat the Theatres Are Screening.
This week's programs at the first-run
houses include: "The Pest," at the Gifts;
"Good Gracious Annabelle," at the Fam-
ily; "The Sheriff's Son," at the Strand, and
the Talmadge-Stone combination at the
Walnut. The Royal has "The End of the
Game"; the Alhambra, "The Fire Fling-
ers"; the Orpheum, "A Man and His
Money," and the Lubin, Martin Johnson's
"Captured by Cannibals."
Pathe News Pictures Cincinnati.
A film of particular interest to Cincin-
natians is shown at the Walnut this week.
It was taken by the Pathe News photog-
rapher during the airplane fight and
shows a panoramic view of Cincinnati,
this being the first picture of this nature
ever taken of Cincinnati.
Jones Will Build House in Brighton.
Garland R. Jones is having plans made
for the erection of a moving picture the-
atre at 1114 Harrison avenue, Brighton,
in the western section of Cincinnati. The
building will be a one-story structure, 55
by 76 feet, and will cost approximately
$9,000.
Lyric Will Go to Pictures May 11.
The Lyric will open for its summer sea-
son of pictures Sunday, May 11, under the
management of I. Lisbon. The initial
feature will be the Artcraft-Paramount
production, "Oh, You Women."
Pittsburgh News Letter
Globe of Washington Will Be Enlarged.
EXTENSIVE improvements will be made
to the Globe Theatre, Washington,
Pa., house during the coming sum-
mer months, and will accordingly close
June 15. At present the house has a
balcony and a gallery. The present plans
call for the removal of the gallery and
the house will have but two floors, but
the capacity will be increased from 800
to 1,300. The cost of the improvements
will total $30,000. The Globe is owned
The Cast Was Casting About for Something to Do
So It was obliged to have its picture taken. Such was the fate, en route to Florida
for exteriors, of these members of the cast of "The Great Gamble," Pathe's
serial with Anne Luther and Charles Hutchison, who are seated at the left.
by J. R. Forest and is leased by the T.
M. Horton Company. J. W. Mercer is the
manager.
GreUe Gets Carroll.
Harry Grelle, general manager of the
Supreme Photo-Play Productions Com-
pany, Pittsburgh, has secured the services
of Norman S. Carroll, to act in the capac-
ity of special representative covering the
states Of Pennsylvania, Ohio and West Vir-
ginia with the picture "Mickey."
Mr. Carroll will be remembered as gen-
eral manager of the Pitt Theatre, Pitts-
burgh, and by many of the big pictures he
handled successfully throughout Pennsyl-
vania, Ohio and West Virginia at ?2.00
top admission price.
Moving Day Approaches.
Joseph Duke Harrison, architect for the
Paramount Company, of New York, was
in Pittsburgh, recently, going over the
plans for the new fllm building in Forbes
street. It looks now as if the work on
the building will be completed about the
middle of May, at which time there will
be a general exodus from the building at
938 Penn avenue, when the Metro, Uni-
versal and Pathe will join Paramount in
occupying the new film building.
Bonistall's Bunch Is on Bonus List.
Manager Bonistall, of the Pittsburgh
Paramount, received word from the home
office, that his branch is leading all others
in number of contracts secured on "Oh
You Women." This office is also on the
bonus list and the various heads of de-
partments will accordingly share in some
extra cash. Three roadmen here are
specializing on this production, E. M.
Steuve, T. P. Kelly and T. P. McLaughlin.
Independent Display Company Sloves.
The Independent Display Company, of
which T. P. Miller is manager, moved Sat-
urday, April 26, from 938 Penn avenue to
127 Fourth avenue, Pittsburgh. They
now occupy four floors, giving them plenty
of room, where heretofore they were
badly cramped. The mounting department
occupies the two upper floors and the
oflice and salesrooms located on the first
and second floors.
Regent Succeeds Strand.
The Regent Theatre, formerly the
Strand, Washington, Pa., was reopened
Monday, April 21, by John Connors, with
"Don't Change Your Husband," for a
three-day run. The picture went over
big. The Regent is a 500-seat house and
was formerly run by Clark & Elder. It
had been closed for repairs and re-decor-
ating since April 1.
Hagerty Succeeds Carroll.
Succeeding Norman S. Carroll as man-
ager of the Independent Sales Corpora-
tion, releasing through the Film Clearing
House, Pittsburgh branch, is W. J. Hag-
erty, who came from New York, Saturday,
April 19. Mr. Hagerty's film experience
was gained with the Famous Players and
Triangle, with whom he was associated
during the past two years.
Burkhardt Take Option on Imperial.
Mike Burkhardt, owner of the Imperial
Theatre, New Kensington, has taken an
option on the Strand Theatre in the same
town and in case he closes the deal will
manage both houses. Mr. Burkhardt is
one of the best exhibitors in this section
and has been very successful in his vari-
ous ventures.
McCalmont Sella Burgettstovrn House.
R. V. McCalmont, owner of the Auditor-
ium Theatre, Burgettstown, Pa., an-
nounces the sale of the theatre, including
the property, to George Claire, a resident
of the town, the new owner to take charge
May 5. Mr. McCalmont intends starting
a new house in another town and has
several propositions under advisement.
And W^hen He Steps on a Tnck :
P. C. Bonistall, manager of the Pitts-
burgh Paramount branch, is the master of
seven languages: English, French,
May 10, 1919
THE MOVING PICTURE WORLD
845
Spanish, Portugese, Italian, Belgian and
Gernjan.
Hallinger Joins Martin.
O. A. Hullinger, Jewel salesman for the
Universal, has resigned his position and
has associated himself with J. H. Martin,
who is handling "The Finger of Justice"
In West Virginia.
Universal Puts on Nctt Salesmen.
Two new^ men have been engaged in
the salesforce of the Pittsburgh Universal
exchange. Frank Windstein, formerly of
Fox and F. L. McNamee, a new man to
the business. "W. J. Fitzpatrick has re-
signed and his territory in the north-
western part of the state will be handled
by A. H. Schnitzer.
Wetland Back Tvith the Bacon.
Manager A. A. Weiland, of the Stand-
ard Film Exchange, Pittsburgh, has just
returned from New York with several
new films. He signed up for the new
series of Jester Comedies; a serial, "The
Masked Rider," and the Ham and Bud
reissues.
Relfl Will Smooth 'Em Do^n.
Harry E. Reiff, assistant manager of the
Pittsburgh Universal, has been delegated
to settle disputes with exhibitors. Man-
ager Stern will hereafter devote all of
his time to the salesforce.
Personal and Nctts Notes.
Henry Poke, owner of the Shiloh The-
atre, Mt. Washington, Pittsburgh, has been
confined to his home the past two weeks,
seriously ill.
R. Coon, formerly of the Fox branch
at Buffalo, N. T., is now with the Pitts-
burgh branch of the same company.
The only movie house at Wilson, Pa., is
reported as being closed.
The Avenue Theatre, Bloomfield, Pitts-
burgh, began matinee showings Monday,
April 28.
SAN FRANCISCO HOUSES CHANGE HANDS
The Coiy, Fairmont, Lyric, Regent, Bell as Well
as the Burlingame Theatre Now Have New Owners
Baltimore News Letter
Majestic Is Notv the Arcadia.
THE Arcadia is the new name selected
by Broadway Theatre management
recently for the former Majestic
Theatre, 320 South Broadway, which they
have taken over. This house will be
under the management of J. Louis Rome,
who also manages the Broadway and
Baltimore theatres. The theatre was re-
opened to the public on Easter Monday.
It has been entirely redecorated, and the
lighting, heating and ventilating sys-
tems have been renovated. New chairs
and a new screen have been installed.
Two new projection machines have also
been purchased. The approximate cost
of Improvements is $2,500.
Lewy and Barry Shoot Airplanes.
Moving pictures of the airplanes which
flew over Baltimore on Saturday, April
12, to open the Victory Loan drive, and
details connected with unloading the
machines at Camden Station, were made
by Harry Lewy and his assistant, J.
Aler Barry, of Baltimore. The landing
of the machines at Halethorp and their
maneuvers in the air were caught by the
cameras at this point and at Patterson
Park.
Saunders Vi.slts Baltimore.
E. M. Saunders, sales manager of the
Metro Film Company, visited Baltimore
recently.
Silverman Notv at the Wilson.
Dave Silverman, a member of the Oper-
ators' Union, Local No. 181, has returned
from the navy. He is now operating at
the Wilson Theatre.
Many newspapers are now using criti-
cisms of photoplays the day after they
are first seen at your theatre. Reviews
written by Moving Picture World review-
ers may be cut out or copied and handed
to your local newspaper. They are writ-
ten by qualified reviewers and deal with
salient points in both story and production.
MANY transfers of moving picture the-
atres are being made, recent transac-
tions consummated through the
United Theatre Exchange being the sale
of the Cory Theatre, 2241 Union street, San
Francisco, from J. A. Wallach to W. F.
Haussler; a one-third interest in the Fair-
mont Theatre Company, from O. B. Atkin-
son to William Godfrey and Harry Sack;
the Lyric Theatre, on Fillmore street,
from Sack & Rothchild to A. Fisher; the
Regent Theatre, at Fillmore and Clay
streets, from W. F. Haussler to William
Corbett; the Bell Theatre, on East Four-
teenth street, Oakland, from H. Taylor to
C. Hellman, and the Burlingame Photo-
play Theatre, Burlingame, from George
Roy to C. F. Archibald.
Camera Man to Return to Air Service.
G. Smith, of Oakland, Cal., who has
been in the air service of the navy de-
partment for the past two years, has
secured a release from duty and is visit-
ing friends and relatives at San Francisco.
He found aerial photography very fascin-
ating work and plans to return to this at
an early date.
World Film Nevrs.
Manager Floyd St. John is delighted
with the manner in which bu.siness has
been growing of late and is now attempt-
ing to secure an adjoining store in order
to relieve the present cramped facilities.
Jack Frazier, until recently with the
All Star, has joined the selling staff of the
World.
They Kinogrammed Meyerfeld.
Morris Meyerfeld, president of the Or-
pheum Circuit, recently completed his one-
hundredth trip across the continent, and
the last lap of the journey was caught by
a Kinogram cameraman on the San Fran-
cisco ferry.
Famous Players-I.asky Notes.
T. M. LeBerthon, who has had charge
of the publicity department for several
months, has resigned and plans to engage
in film publicity work at Los Angeles.
He has been succeeded at the San Fran-
cisco office by E. N. Ayer.
W. A. Churton. auditor, has been trans-
ferred to the Seattle branch.
News of Stars and Producers.
Kitty Gordon, who recently came to San
Francisco to establish her home, has for-
saken studio work for the present and
■will appear at the Casino Theatre for an
indefinite period in musical revues.
Pauline Stark and Jack Holt are ex-
pected here shortly to make pictures on
the waterfront for "Romany Rye."
Pauline Frederick and a company of
tw^enty-five will shortly engage in pic-
ture work here and in the East-Bay
suburbs, according to an announcement
from Los Angeles.
Joseph A. Eliason, of the Hermann Film
Company, Los Angeles, w^as a recent vis-
itor in San Francisco to make arrange-
ments for the erection of a studio for the
production of Chinese films featuring
Moon Kwan, author, poet and actor. This
concern has Margery Wilson, former
Griffith-Ince Slar, under contract for five
features.
The Seller Film Company is engaged In
production work at Calistoga, where a
small studio has been fitted up.
Film News in Brief.
A. S. Aronson, home oflice representa-
tive of Goldwyn, recently visited the San
Francisco office.
Charles Thall has resigned his position
with the All Star Feature Distributors'
Inc. and E. B. Williams is attending to
his former duties.
Phil Weinstein is back as booker at
the San Francisco Metro office after twenty
months' service in the army.
Jack Scott, formerly with the Denver
office of Pathe, has been made booker at
the San Francisco branch.
The Lincoln Theatre, at Lincoln, Cal.,
was recently destroyed by fire.
John Norton is preparing to erect a
moving picture house at Montague, Cal.,
to succeed the theatre that has been con-
demned.
The Science Film Company has been
incorporated at San Francisco with a cap-
ital stock of $200,000 by G. W. Thomas,
E. W. Gunther and Elizabeth H. Walden.
The building inspector at Oak Park,
Cal., has ruled against the reopening of
the Princess Theatre.
Many Bookingrs on "Topics of the Day."
The first release by Pathe Exchange of
"Topics of the Day," selected from the
press of the world, by the Literary Digest,
will be made on May 4 and continued
weekly.
No, He Isn't the Chef of a Pullman Diner.
He's a real African king welcoming the Outing-Chester man on the veranda
of his palace in "Camerarlng Through Africa."
846
THE MOVING PICTURE WORLD
May 10, 1919
HERB JENNINGS LETS HIS PATRONS KNOW
Toronto Bloor Theatr
Believe in Hiding His
MANAGER Herb Jennings, of the new
Allen's Bloor Theatre, Toronto, did
not allow Easter to slip by without
presenting the compliments of the season
to regular patrons of the house. Man-
ager Jennings distributed a neat little
folder, printed in purple ink, on the out-
side of which appeared the words, "Easter
Greetings." Inside the folder were pic-
tures of Easter lilies and an Easter
chicken with the seasonly announcement
— "The management of Allen's Bloor The-
atre extends Heartiest Easter Greetings."
Announcement was also made that ar-
rangements had been made for delightful
children's matinees during the Easter va-
cation with the presentation of "A Ro-
mance of Happy Valley" during the first
half of the week of April 21, and the
presentation on Thursday and Friday mat-
inees only of Mary Pickford in "Johanna
Enlist.s," and on Saturday morning and
afternoon only, of Marguerite Clark in
"Uncle Tom's Cabin."
Tells thv Children About It.
With the adoption by the Ontario Leg-
islature of an amendment to the existing
laws to provide for the admission of un-
accompanied children to moving picture
theatres for Saturday and holiday mat-
inees, Manager Jennings arranged for the
distribution of a special blotter among all
school children of the district to announce
special attractions for children's perform-
ances on the Saturdays of May and June.
The Imperial Maintains RegTilar Prices.
The Imperial Theatre, Ottawa, Ont., has
made it a policy to maintain regular
prices at all times, regardless of the im-
portance of an attraction. The Imperial
has been presenting some of the very best
pictures on the market, but yet the ad-
mission prices are never changed. The
scale runs at 10c and 15c for matinees and
15c and 25c for evening performances.
The owner and proprietor of the Imperial
is Harry Brouse.
Picture Advertising Looms Up Big.
The Ottawa Journal carried four full
pages of moving picture advertising and
reading matter in the issue of Saturday,
April 19. One whole page was taken
up with an announcement of the presen-
tation of "The Unpardonable Sin" at the
Regent Theatre, Ottawa, during the fol-
lowing week. Another whole page was
devoted to announcing "Queen of the Sea,"
at the Imperial Theatre.
Ottawa HouscH Enjoyed Good Ea»ter
Two Ottawa, Ont., theatres played to
e's Manager Does Not
Light Under a Bushel
big business during Easter Week. The
Regent Theatre was packed for four days
during the run of "The Unpardonable
Sin," for which special prices were
charged. The Imperial Theatre also had
a fine week with Annette Kellerman in
"Queen of the Sea," at regular prices.
Portland News Letter
Film Men Aid Loan.
AFTER a slight delay, due, say ex-
change men, to a misunderstanding
as to who should do the work and
a consequent shifting of responsibilities,
the exploitation films for the Victory
Loan are all booked and working. Appar-
ently whoever had charge of the film ar-
rangements at headquarters conceived the
idea that Seattle was the only city in the
Pacific Northwest, and left the Oregon
territory to be handled from the Sound
metropolis.
C. M. Hill, manager for the Famous
Players-Lasky Corporation, was the pa-
triotic exchange man who volunteered his
services in getting the loan films started.
Mr. Hill employed a booker especially for
the work, and it was through his efforts,
backed by the co-operation of the other
Portland exchanges, that the films reached
the state's exhibitors on time.
Hastings Is Back as Auditor.
Portland. — H. F. Hastings, well known
for his bookkeeping activities for the old
Portland Mutual office, has returned from
overseas and is back in the employ of
the Exhibitors Mutual in the capacity of
Western Division auditor.
In the Army Hastings was mess-ser-
geant and had for his bunkie Bill Davis,
now with Universal. They were in the
thick of the fighting on the Western
front.
Hood River Theatre Reopens.
After being closed for more than a year,
the Empire Theatre, Hood River, has been
reported by Art Kolstad, owner of the
Liberty. Mr. Kolstad controls the the-
atrical situation in Hood River, and here-
tofore concluded that business conditions
warranted keeping only the big house
open. Increased patronage has compelled
him to run both theatres.
Makes His Own Juice.
Portland. — B. J. Callahan, the sage of
Seaside, was a recent visitor on Film
Row, making his bookings for the sum-
mer season. In past seasons, Mr. Calla-
han says, he has had trouble with the
power failing on big show nights, and
he is now Installing his own lighting sys-
tem to obviate future necessity for re-
funding the patrons' money.
"Safety First" Was Not Safe.
"Safety First" was not safe In Gardiner.
The Universal film of that name was de-
stroyed in a film fire April 17. There was
no other damage to the theatre reported.
Oregon Briefs.
The Orpheum Theatre, Klamath Falls,
has reopened.
Pete Sabo has supplied new Power's
equipment to the Portland Union Avenue
Theatre.
S. LaRouge has opened a theatre at
Ridgefield, Wash. He already conducts
the Wonder Theatre, at battleground, and
the People's Theatre, at Yacolt, Wash.
The Service Film Company, Portland,
heretofore conducted by W. A. Stone and
Thomas Duncan, has branched out after
new projector business, and new capital
has been added to the company by S. S.
and H. Neal East buying the interest of
Mr. Duncan. Mr. Stone retains his old
interest.
The Portland Paramount Artcraft office
sent a report to thfe home office showing
that for the week closing April 12, the
local branch broke all records for book-
ing and collections.
Recent visitors on Film Row were: A.
H. McDonald, Eugene; W. M. Bestone, new
owner of the Liberty Theatre, St. Helens;
L. O. Lukan, Pathe exchange; L. A. Todd,
Fox representative; W. J. White, Cottage
Grove.
Reports have come in showing the re-
cent openings of the following theatres:
Opera House, Walport; Gem Theatre,
Tillamook, and the Toncalla Theatre.
At the Peace Conference to Plead the Cause of Poland.
Premier Paderewski, second from the left, is shown at the Paris gathering
of nations by International News.
Detroit News Letter
The Miles Does AVell During Holy Week.
GUS GREENING, manager of the
Miles, Detroit, says there is no such
thing as a poor week in show busi-
ness; and he proved it for the week of
April 13th, which was Holy Week. This
particular period of seven days was the
best in the history of the house, breaking
all past records for attendance. Mr.
Greening booked an Exhibitors Mutual
feature, "Hoop-La," and also a complete
show of circus acts. He transformed his
lobby into a side show of a circus, with
fat lady, snakes, clowns, spielers, etc.
He advertised strong in the newspapers,
billboards and street cars, with the result
that almost every mother and father In
the city brought the children. It took
several policemen every day to handle
the crowds.
Moeller Gives a Dance.
A. J. Moeller, manager of the DeLuxe
Theatre, Detroit, pulled a good stunt at
his house on Wednesday evening, April
23, in connection with a three-day en-
gagement of "A Midnight Romance."
First he gave a midnight performance,
preceded by a dance in the foyer, which
w'as arranged to resemble the ball room
scene in the picture. The novelty had
the whole East Side of Detroit talking,
and there was a large crowd to partici-
pate.
Mlnter Gets Two More Pictures.
James M. Minter, who operates under
the name of Super-Attractions Company,
53 East Elizabeth street, Detroit, has
purchased from Harry Goldstein the
Michigan rights to "The Accidental
Honeymoon" and "The Struggle Ever-
lasting." Mr. Mlnter also owns "Birth"
for Michigan and is now negotiating for
several other state rights attractions.
NUes Strand AVill Be Enlarged.
Harry Angel and Robert Codd. owners
of the Strand Theatre, Niles, announce
that they will start remodelling the house
sometime late in May, spending around
$7,500 on improvements. They will in-
May 10, 1919
THE MOVING PICTURE WORLD
847
crease the seating capacity to 750. Dur-
ing alterations the theatre will be closed.
Messrs. Angel and Codd also operate the
Lincoln Theatre, Owosso.
DemUson Succeeds Mead.
D. Leo Dennison, recent manager for
the General Film, has been aippointed
Detroit manager for the W. W. Hodkin-
aon Corp., succeeding Charles A. Mead,
■who will manage "Yankee Doodle in
Berlin" for Mowatt and Diehl. Mr. Den-
nison is well known in the Michigan ter-
ritory having been for many months
Detroit manager for the Paramount.
More New Houses for Detroit.
Among the newest theatre enterprises
being proposed for Detroit are those of
the Ferry Field Theatre Company, who
plans a new house on Grand River ave-
nue; John H. Kunsky, w^ho plans a new
East Side theatre on Jefferson avenue;
Warren and Cohen, who plan a 3,000-
seat house just north of Grand Circus
Park; Wadlow Brothers, who plan a
new house on Hamilton Boulevard.
Butterfleld Secures "The Birth of a Race."
Col. W. S. Butterfleld, of Battle Creek,
who operates a circuit of theatres in
Michigan, has secured the Michigan
rights for "The Birth of a Race." He
has already booked it to John H. Kunsky,
first-run in Detroit, and it will play the
entire Butterfleld circuit as soon as the
vaudeville season closes.
"The Red Lantern" Is Going Well.
M. C. Hughes, Metro manager, reports
that exhibitors are booking "The Red
Lantern" for long runs. Already James
Steele has booked it for a w^eek for the
Regent Theatre, Bay City; W. S. Mc-
Laren has booked it for four days in
Jackson; Claud Cady, of Lansing, has it
booked for four days, and Lew Barnes,
of Kalamazoo, also booked it for four
•days.
Majestic Holds Over "The Better 'Ole."
"The Better "Ole" was held over for
three additional days at the Majestic
Theatre, Detroit, although originally
booked for the first four days of the week
«f April 13.
Short NeTTs Notes.
L. C. McConnell, former World sales-
man, has joined the force of the United
Picture Theatres, Detroit.
John H. Kunsky has placed an order
for two new Power's machines to be in-
stalled in the Alhambra Theatre, Detroit.
J. L. Chapman, Caro, Mich., has sold
the Temple Theatre to Clarence H.
Schuckert and F. H. Shuckert.
Harry Charnas, president of the Stand-
ard Film Service, was in Detroit recently
<;onferring with Manager Jess Fishman.
Seigel and Peigensen, who own the
Bernhardt Theatre, Detroit, have taken
over the Irish, at Joseph Campau and the
Boulevard, and have appointed Harry
Breneau as manager.
Ira H. Cohen, Metro salesman, was
robbed recently of $800 worth of dia-
monds. The theft was made from his
apartment at the Hotel Addison.
C. N. Norris and Bernard Shanley are
two new salesmen in the Vitagraph ex-
change. Mr. Norris came from Cleveland,
while Mr. Shanley was former house
manager of the Wenonah Theatre, Bay
-City.
INDIANAPOLIS HOUSES HAD BIG EASTER
The Afternoon and Evening Crowds Proved Too
Great for the Theatres' Seating Capacities
Discloses 3Iysteries of the Telephone.
"How the Telephone Talks" is a feature
of the Paramount-Bray Plctograph for
April 27 that will delight and entertain
every user of the telephone. By the aid
of diagrammatic charts the artist illus-
trates just how the voice is carried over
the telephone wires and transmitted to
the ears of a person miles away. The
diagrams explain the mystery of the tele-
phone in a simple manner which will
readily be understood by every picture
fan.
INDIANAPOLIS picture theatres did an
excellent business on Easter Sunday.
Especially was this true of nearly all
of the big downtown theatres.
The throngs seeking admittance to the
downtown houses during the afternoon
and evening could not be handled ade-
quately, and it was estimated that several
thousand more admissions could have
been collected if the seating capacity of
the theatres had been larger.
What the Houses Offered.
The Easter offering at the Circle was
Nazimova in "Out of the Fog," the photo-
play adaptation of the stage play, " 'Cap-
tion Shoals." The program at the
Alhambra featured Marguerite Clark in
"Let's Elope," and included a Mutt and
Jeff comedy, a news reel and appropriate
music. The Colonial presented "The
Lamb and the Lion" and Harold Lloyd in
"Crack Your Heels"; the Isis had Bryant
Washburn in "Something to Do" and a
comedy film. "Lost, a Bridgroom"; the
Regent had Anita Stewart in "Virtuous
Wives," and the Keystone presented
"Vanity Pool."
What has been said of the downtown
motion picture theatres also applies to
the neighborhood houses, many of these
reporting the best Easter day business in
years.
Carthag^e Is to Have a Xe^r House.
A new motion picture and vaudeville
theatre is to be erected at Carthage, Ind.,
in the near future. Carthage is a pro-
gressive little town in Rush county and
has long felt the need of a modern the-
atre building. The proposed structure
will be built of brick and will have a
seating capacity of about 1,000. The Odd
Ft'llovvs' lodge will occupy the top floor of
the building and the basement will be
made into a dancing hall.
The ^fillers AVill Open in Decatur.
Mr. and Mrs. B. E. Miller, of Niles,
Mich., have leased the Terveer Building,
at Decatur. Ind.. and expect to open
up an up-to-date motion picture theatre
theatre there about June 1. Mr. Miller,
who formerly operated a motion picture
theatre in Niles, has just returned from
Florida, where he spent the winter.
Giving Them the Air.
George Greenleaf, chief inspector for
the Indiana State Industrial Commission,
has been making a tour of inspection of
theatres in the north part of the state
recently. He said he found general con-
ditions good, but w^as forced to instruct
several of the exhibitors to improve the
ventilating system of their operating
booths.
Omaha News Notes
Peavey Has a Good Idea.
MANAGER C. L. PEAVEY, of the
Famous Players-Lasky exchange in
Omaha, has instituted smoker-
showings for the film trade three days
each week at the rooms of the Omaha
Moving Picture Machine Operators' Union,
212 South Fourteenth street. From 10
A. M. to 12, on each Monday, Wednesday
and Friday, he shows a feature and a
comedy, the latest bookings, and at the
same time passes around an unlimited
supply of smokes. The idea has proved a
winner.
Chenoweth Is Promoting; Ne^rs F^lms.
H. F. Chenoweth, of Lincoln, has estab-
lished a motion picture developing and
print-making plant over the Exhibitors
Mutual exchange in Omaha, and is pro-
moting the Central State News Motion
Picture agency. He intends to make mov-
ing picture reels, showing happenings of
local interest throughout the central
states, and book his pictures in central
cities and towns.
Strand Plays Up Local Hero.
Manager Harry Watts, of the Strand
Theatre, Omaha, Neb., found the Pathe
News Weekly of April 27 included a pic-
ture of Lieut. Allen Tukey, Omaha hero,
being decorated with a distinguished
service cross. He played up the idea in
his advertisements. "I always use the
local touch where I get a chance. It
pays," he said.
A Conference to Put Dessert in "Desert Gold."
Russell Simpson, E. K. Lincoln, Zane Grey and Frank Brov/nlee confer on the
Zane Grey picture to be distributed by Hodklnson.
848
THE MOVING PICTURE WORLD
May 10, 1919
J. B. JULIUS OF DES MOINES WILL BUILD
His New Theatre Will Seat About 1500 Patrons
and Be One of the Finest Houses in the State
JB. JULIUS, of Fort Dodge, will build
, a new theatre seating more than
1500 which will be ready for open-
ing in the early fall. Plans have been
drawn for the building which will occupy
a site on the principal business street of
the city, the realty has been arranged for
and all that is holding up immediate ac-
tion is the labor conditions.
Julius has been in the picture business
in Fort Dodge for the past four years. He
opened the Strand with Ed Awe, later
selling out to Awe and purchasing the
Majestic Theatre which he still operates.
He has proven a shrewd showman and the
new house will be one of -the finest in
Iowa.
H. M. Berman in D«s Moines.
H. M. Berman, general sales manager of
Universal, was a Des Moines visitor last
week. He spent one day in conference
with local manager M. J. Frisch and ex-
pressed himself well pleased at the pro-
gress Frisch has made since taking over
the reins as manager last summer.
"Intolerance" Here at Last.
For the first time "Intolerance" has
been shown in Des Moines in a picture
theatre. A week's engagement at the
Rialto of the Griffith special attracted
large business and the picture gave gen-
eral satisfaction. It was shown here two
years ago as a road show at $2.00, play-
ing four days to light business at that
scale. The showing at 25c and 50c at the
Rialto attracted large crowds.
Pfazimova In Lions' Run,
Manager Abe Frankle, of the Rialto, has
booked Nazimova for this house for a two
weeks' run at 25c and 50c. He plans a
big advertising campaign.
Good Newspaper Work.
During the engagement of "What Every
Woman Wants," at the Palace, a two-
page spread of ads connecting up on the
picture proved effective publicity. It
made a circus flash and business responded
to the unique manner in which the sub-
ject was boosted.
Lego Out of Service.
Henry Lego, former owner of the
Majestic, at Fort Dodge, who has been
In the service in the accounting depart-
ment at Camp Dodge, has been released
and plans to embark in the picture busi-
ness again. Lego plans a chain of the-
atres in smaller tow^ns and already has
his eye on two locations.
Heller at Marshalltorrn.
A. H. Blank announces the appointment
of H. A. Heller as manager of the Strand
at Marshalltown, Iowa. He succeeds J.
Jolly Jones, Jr., who is reported to have
organized a stock company to promote a
new $50,000 theatre at that city.
Gottlieb Promoted.
Harry Gottlieb has been placed in
charge of the shipping and inspection de-
partments at Universal. He is one of
Manager Frisch's most valuable men and
his promotion is a deserved one.
Strilve Still On.
The building strike involving all allied
labor organizations is still on here and
work is at a standstill. Two theatres have
new machines on the ground waiting for
the break in the strike to secure the
services of electricians for installation.
Breezes from Salt Lake
Universal Gets Rialto.
UPON its completion not later than
November 1, next, the new Rialto
Theatre will be used exclusively, for
the exhibition of Universal motion pic-
tures. The Universal Film Manufacturing
Company has completed negotiations for
the new house, which is being built in
connection with the new Clift Building,
Main street and Broadway. Announce-
ment has been made that the Universal
has taken over the lease of Edward Me-
hesy, proprietor of the old Rialto.
The lease is a favorable one, running
for a long term of years. While the exact
length has not been divulged, it is known
that it provides the company with an
outlet for its product in Salt Lake for
years to come. The transaction is re-
ported to have involved in the neighbor-
hood of $100,000.
The theatre will have a seating capacity
of about 1,200, and it is announced that
a pipe organ to cost not less than $40,000
will be installed.
Quill Manages Strand.
L. Quill has been appointed by W. H.
Swanson as house manager of the Strand
and Liberty theatres in this city, which
are under the general management of
George Mayne.
'Welcome Young Marcus.
Louis Marcus, district manager of the
Famous Players-Lasky Corporation, is the
proud father of a new son.
United Office May Be Transferred.
Announcement is made that the office of
the United Picture Theatres of America
which has been maintained here Is to be
transferred to Denver.
Kansas City News Letter
Henneberry Buys Paint and Kqulpment.
TOM HENNEBERRY, manager of the
Wagner Amusement Company, of
Independence, Kan., with theatres In
that town and also Fort Scott, Paola,
and other towns, recently paid a visit to
Kansas City to book up for the summer
with the A. H. Blank Enterprise Com-
pany. He announced that the Snark, his
Independence theatre, was to be com-
pletely remodeled, redecorated and newly
equipped. The Belldorf, of Independence,
has closed for the summer, and Its air-
dome will be opened as soon as the
weather will permit. The Best, of the
same city, will continue its former policy
of showing nothing but high-class pic-
tures.
Miss Wright Is on the Right Track.
Miss Harriet B. Wright, manager of the
Cosy, Topeka, has successfully exploited
"A Midnight Romance," the costumes
and stage settings of which appealed to
the society people of the capitol city.
She sent out engraved invitations to the
ladies of Topeka, besides sprinkling nu-
merous items with regard to the play
through the columns of the daily papers.
Parks Is Notv a Distributor.
J. L. Parks, formerly manager of the
Seelye Theatre, in Abilene, Kan., has en-
tered the distributing end of the moving
picture business and has located in
Omaha. He has bought the state rights
for Iowa and Nebraska for "Tempest and
Sunshine," which will be his first ex-
ploitation.
McAvoy Revisits His Old Territory.
Earl McAvoy, manager of the Mutual,
is making a personal trip over his old
territory in Kansas, visiting only the
larger cities.
Personal and Nens Items.
A new theatre in Springfield, Mo., the
Liberty, with James Allen as manager,
has opened.
Manager Josephson, of the "Victory, has
contracted for first-run issues three days
in the week.
E. J. O'Donnell, of New York, is in the
city to secure and install a new manager
for the United.
Harry Coppock, formerly Vitagraph
traveling man in the Oklahoma territory,
is now taking contracts for the same
company in Southern Kansas.
Ray and Fair Begin Third Picture.
"Be a Little Sport" is the title of the
third picture to be made for William
Fox by Albert Ray and Elinor Fair. The
picture is now in w^ork at Hollywood
under the direction of Scott Dunlap.
The story was written by Hale Merri-
man, and the scenario is the work of
Joseph A. Roach.
In the supporting cast are Lule War-
ranton, George Hernandez, Leota Lor-
raine and Eugene Palette.
The Cast Enacts "The Onlookers" While the Directors Work.
Larry Semon and his assistant, M. S. Pebbles, harangue over a script
of a forthcoming Vitagrapli Larry Semon comedy.
Last of Morrison's 'H'cMterns Titled.
"Kingdom Come" is the title given the
last of a series of two reel Western
dramas written expressly for Pete Morri-
son by Dorothy Rockford. The entire
series was written by this authoress from
whose typewriter such stories for the
screen as "Motherhood," "The White
Rosette" and "Redemption" have issued.
May 10, 1919
THE MOVING PICTURE WORLD
849
Why the Smile? We'll Tell You.
It's Pathe's "The Cry of the Weak" and
Fannie Ward has just — nope, it's all
off. You'll have to see it yourself.
Buffalo News Letter
Police Chief Endorses Sunday Pictures.
CHIEF James W. Higgina, of the Buf-
falo police department, is an ardent
advocate of Sunday moving picture
performances.
"I am strongly In favor of this class
of Sunday entertainment," said Chief Hig-
?ins. "I say this from the point of view
3f a police officer. The Sunday program
of motion pictures; that is, the proper
:lass of films, serves more than one pur-
pose. It offers an opportunity to young
men to find some other source of amuse-
ment that shooting crap or hanging
iround corners."
Hippodrome Sliow^ed Soldiers.
A pictorial history of the movements of
the 108th Infantry and the 106th Field
SLrtillery, of Buffalo, from the time they
left Camp Upton until their arrival at
:h6 Buffalo armories, was shown recently
)n the screen at Shea's Hippodrome three
lours after the finish of the parade here,
rhe Hippodrome camera man was with
;he boys since their demobilization.
Penitentiary Will Not Get Projector.
Recommendation of Prison Commis-
sioner Wade that a moving picture ma-
jhine be installed at the Erie County
penitentiary has been vetoed by Super-
visor Thomas H. McDonough, chairman of
the penitentiary committee. Supervisor
Tohn C. O'Leary suggested that a moving
picture machine be installed at the county
biome and hospital.
New Tlieatre Plans Are Filed.
Plans filed with the Bureau of Building,
Buffalo, include one for a new fireproof
moving picture theatre at 26 and 28 Tri-
angle street. The plan was issued to
James S. Savage. The theatre will cost
feo.ooo.
Screen Concern Incorporates.
The Steel Velour Screen Corporation, of
Buffalo, has been organized to manufac-
ture moving picture screens. The capital
stock is $100,000, and the incorporators
are James Shea, L. P. Gilbert and F. W.
McKinney, all of Buffalo.
CHARLES SEOAL BUYS ANOTHER THEATRE
Philadelphia Exhibitor Gets the Fifty-sixth
Street House with Its Apartments and Stores
CHARLES SEGAL has purchased the
entire block from Fifty-sixth to
Fifty-seventh street, and from Pine
to De Lancy, including the Fifty-sixth
Street Theatre, apartments and stores
situated on the site. The property was
purchased from the Fifty-sixth Theatre
Company.
Mr. Segal also owns the Apollo The-
atre, at Fifty-second and Thompson
streets, a large and up-to-date theatre,
for which he has built up a very large
and high-class patronage. He has been
a pioneer in the business, having bought
and sold more than a dozen theatres in
every section of Philadelphia during the
past twelve years of his successful ex-
hibiting career.
Knapp NOTV Censors Chairman.
Harry L. Knapp, a dramatic editor of
the Philadelphia Inquirer, has been ap-
pointed chairman of the Pennsylvania
State Board of Censors. Mr. Knapp suc-
ceeds the late Frank E. Shattuck, who
was also an appointee of the Governor.
The local film industry, although gener-
ally well pleased over the appointment
of the new chairman, does not consider
the situation very much relieved, as Dr.
Oberholtzer and Mrs. Niver can still con-
trol the final decisions made by their
two-thirds vote.
Boyd Will Open Another House.
Mastbaum Brothers and Fleisher, rep-
resenting the Philadelphia Trust Com-
pany, executors for the estate of Joseph
Harrison, have leased the building at
722, 724 Market street to Alexander R.
Boyd for a term of years. Mr. Boyd will
open up a first class moving picture the-
atre after extensive alterations, costing
over $50,000, are completed. Mr. Boyd is
now operating The Family, The Arcadia,
The Great Northern, The Virginia, in At-
lantic City; Colonial, in Camden, and many
others.
Karrer Leaves Fox.
Bill Karrer has resigned from the Fox
Film Corporation and will devote his en-
tire time to the operation of the Strand
Theater, in Gloucester, N. J., with Jack
Greenberg. Extensive alterations and
improvements have been made on the
Strand and a large organ installed. A
strictly high-class policy with big fea-
tures at high prices of admission will be
inaugurated.
Richardson Gets Royal Reception.
Many notables in filmdom attended the
annual convention of the Society of Mo-
tion Picture Engineers, which was held
at the Adelphia Hotel, April 14, 15 and
16. F. H. Richardson, of the Moving Pic-
ture World, was given a royal reception
by his host of friends and followers and
the members of I. A. T. S. E. Local No.
307.
Mrs. Buhler Pushing Loan Work.
Mrs. F. W. Buhler, who was appointed
chairman on the Women's Downtown
Entertainment Committee for the Victory
Loan, has apparently acquired her hus-
band's genius to guide her throughout
her patriotic endeavor. In addition to
several theatres, she has secured the best
talent obtainable in Philadelphia, who
have volunteered their services in order
to help sell Victory Bonds.
Triangle Exchange Get Banner.
The Triangle exchange was the first
to receive the Victory Loan 100 Per Cent.
Banner through the energetic solicita-
tions of Bill Humphries, the manager, who
turned in over $1,500 worth of subscrip-
tions on the first day of the drive.
Short Netvs Items.
J. E. Farrow, former cashier of the Mu-
tual exchange, who is stationed on the
receiving ship at the local navy yard,
recently visited his friends on Vine
street. He expects shortly to be mus-
tered out.
Manager Max Milder, of the Select ex-
change, has announced his engagement
to Miss Ray Shirley, of New York. The
date of the wedding will be given out
later.
Theatres for sale; theatres for rent and
theatres wanted in The World's Classified
Advertising Department.
'Twould Wring Tears from the Sole of a Soul-Mate
Would this scene from "The Little Widow," a Paramount-Mack Sennett.
^:>i:^'-:
mm.
^^mm
^«a«Mt- :* '■ r^jpfii''
4
May 10, 1919
THE MOVING PICTURE WORLD
851
Personal Representatives
WILLIS & INGLIS
LOS ANGELES
852
THE MOVING PICTURE WORLD
May 10, 1919
F. Richard Jones
Director of
46
,55
Mickey'' ^a
"Yankee Doodle in Berlin''
May 10, 1919
THE MOVING PICTURE WORLD
853
FRANK KEENAN PRODUCTIONS, Inc.
Want Big, Strong, Timely
Stories for Screen
Presentation
STORIES
MUST BE
— original, interesting, clean and deal
with modern life —
— of vivid men and women, and teem
with vigor and virility —
— forceful in action and charged with
dramatic and comedy possibilities —
— contain purposeful things of vital im-
portance to the people of today.
FRANK KEENAN PRODUCTIONS, Inc.
Want the Theatre-going Public to Say:
"We are Safe in Seeing a Frank Keenan
Picture. Our Money Is Well Spent."
THE FRANK KEENAN POLICY:
Absolute Integrity Between Producer and Author, and
Protection that Extends to Every Idea, Angle and Twist, as Well
as to the Story Itself.
ADDRESS ALL COMMUNICATIONS TO
FRANK KEENAN, President
FRANK KEENAN PRODUCTIONS, Inc.
Robert Brunton Studios
LOS ANGELES, CALIFORNIA
854
THE MOVING PICTURE WORLD
May 10, 1919
AL. E. CHRISTIE
[
FAY TINCHER
May 10, 1919
THE MOVING PICTURE WORLD
855
ELINOR FAIR
WILLIAM FOX PRODUCTIONS
Personal Representatives:
WILLIS & INGLIS
LOS ANGELES
856
THE MOVING PICTURE WORLD
Mav 10, 1919
>«.-
c^KP
JOHN P. POWERS
General Manager
JULIUS FRANKENBERG
President and Producer
To the Trade:
WATCH FOR
ARISTO
PRODUCTIONS
It Will Pay You
Address All Communications
ARISTO PRODUCTIONS
310 Hollings worth Bldg.
Los Angeles, California
858
THE MOVING PICTURE WOR] ^
May 10, 1919
The
ROBERT BRUNTON
STUDIOS
Have Made It Possible for Any One To Produce Feature
Pictures Without Having To Own a Costly Studio
This has been accomplished by placing within the
reach of the investing public a perfectly equipped
and elaborate plant, covering 50 acres of buildings,
and open locations, where pictures may be made by
contract on the cost-plus or the flat-rate basis.
Here are a few of the features made at this plant, showing the wide range
of production that is possible at these studios:
"THE ONE WOMAN"
"UPSTAIRS AND DOWN"
"THE TEMPLE OF DUSK"
"A MAN IN THE OPEN"
"INSIDE THE LINES"
"AND A STILL SMALL VOICE"
"PLAYTHINGS OF PASSION"
"A LAW UNTO HERSELF"
"MADAME WHO?"
"THE HEART OF RACHEL"
"MORE TROUBLE"
"A TRICK OF FATE"
"TODD OF THE TIMES"
"ARE YOU LEGALLY MARRIED?"
"DESERT GOLD"
"CARMEN OF THE KLONDIKE'
"THE SPITE BRIDE"
"THE MIDNIGHT STAGE"
"DIANA OF THE GREEN VAN"
"THE BELLS"
"ADELE"
"THE MAN OF BRONZE"
"WITHIN THE CUP"
"ALIMONY"
"TWENTY-ONE"
"THE WHITE LIE"
"JOSSELYN'S WIFE"
"GATES OF BRASS"
"TWO-GUN BETTY"
"THE WESTERNERS"
ADDRESS
THE ROBERT BRUNTON STUDIOS, he.
5301 TO 5601 MELROSE AVE.
LOS ANGELES, CAL.
May 10, 1919 THE MOVING PICTURE WORLD 859
860
THE MOVING PICTURE WORLD
May 10, 1919
CLARA KIMBALL YOUNG
Management of Harry Garson
New York Offices: 1211 Aeolian Bldg., 38 West 42nd Street
May 10, 1919 THE MOVING PICTURE WORLD 861
862 THE MOVING PICTURE WORLD May 10, 1919
Our partnership started four years ago — one office,
one typewriter [rented], one assistant on more or less
steady salary.
We worked hard and grew rapidly, and added to
our office space and forces from time to time.
We found it necessary to once again enlarge our
offices and add to our staff of competent assistants.
All our departments continue to grow, whether
engagement, publicity, book and play, studio, film market-
ing, photographic, financing. A friendly rivalry exists
between each department.
We are grateful to the producers, managers, exhibitors,
directors, artists, cameramen arid technical men who have
given us such generous support and who have made our
success possible.
It is our earnest endeavor to merit and increase our
clients' patronage and confidence.
WILLIS & INGLIS
Wright and Callender Building
LOS ANGELES, CALIFORNIA
Trunk Lines: Mam 7442, Main 7443-63134
May 10, 1919
THE MOVING PICTURE WORLD
863
MAURICE TOURNEUR
Produced the following:
''Blue Bird''
''Poor Little Rich GirV
"Barbary Sheep''
"The Whip"
"Sporting Life"
"Woman"
"White Heather"
iHaurice i;ourneur ^robuctionsi, inc.
864 THE MOVING PICTURE WORLD May 10, 1919
LILIAN DUCEY
Expert Continuity and
Title Writer
MOST REGENT WORK
TITLED
^^The Road Through the Dark''
BLANCHE SWEET
TITLED
"Cheating Cheaters
CLARA KIMBALL YOUNG
TITLED
"The Unpardonable Sin
Die c^nj''
BLANCHE SWEET
WROTE THE CONTINUITY OF
"Upstairs and Down
99
^wn
OLIVE THOMAS— Selznick
ALSO OF
"The Spite Bride
le''
OLIVE THOMAS— Selznick
Personal Representatives:
WILLIS and INGLIS
LOS ANGELES
May 10, 1919
THE MOVING PICTURE WORLD
865
VICTOR L. SCHERTZINGER
M.P.D.A.
Now directing Mabel Normand
Goldwvn Studios
866
THE MOVING PICTURE WORLD
May 10, 1919
E. D. HORKHEIMER
PRESENTS
JACKIE SAUNDERS
THE SUNKIST STAR
May 10, 19n
THE MOVING PICTURE WORLD
867
E. K. LINCOLN
A
868
THE MOVING PICTURE WORLD
May 10, 1919
ANITA
STEWART
Personal Direction
of
LOUIS B.
MAYER
ANNOUNCES HER LATEST SUPER DE LUXE PRODUCTION
MARY REGAN
From Leroy Scott's Sensational Novel of Big Pleasure
"IN NEW YORK"
Produced under the
DIRECTION OF LOIS WEBER
<:,„« ,■ 1! no- R 1 j "VIRTUOUS WIVES"
Sl.ll Smashins Box OlT.ce Records .^ MIDNIGHT ROMANCE'
May 10, 1919 THE MOVING PICTURE WORLD 869
Ernest C. Warde
Directing
FRANK KEENAN
PRODUCTIONS, Inc.
''WATCH MY SMOKE!''
Keep Your Eyes Peeled on
PETE MORRISON
DEPICTING WESTERN LIFE IN
TWO REELERS— AT PRESENT
Being Directed by
GEORGE HOLT— Universal Film Company
870
THE MOVING PICTURE WORLD
May 10, 1919
MAY ALLISON
EDWARD SLOMAN
Director
In Preparation
'THE WESTERNERS'^
Bv STEWART EDWARD WHITE
B. B. Hampton Productions
May 10, 1919
THE MOVING PICTURE WORLD
871
•
MONROE
SALISBLRY
jI^^^^I
.
Appearing in
Universal
m
Special l^eatures
IW>JHrfl
ERICH VON STROHEIM
From 'The Heart of Humanity''
Now Directing
FRANCELIA BILLINGTON
and
SAM de GRASSE
Supported by All Star Cast in His Own Story
"THE PINNACLE"
For CARL LAEMMLE
A UNIVERSAL SIX REEL SPECIAL
872
THE MOVING PICTURE WORLD
May 10, 1919
WHAT ABOUT ME!
WHO ?
JACK COOPER
Featured in Two Reel FOX COMEDIES
Personal Supervision of HAMPTON DEL RUTH
WILLIAM FOX SUNSHINE COMEDIES
LOS ANGELES, GAL.
HARRY MILLARDE
M. P. D. A.
Directed
JUNE GAPRIGE
DIRECTOR
"Miss U. S. A."
and
William Fox Studios
"Every Girl's Dream"
PEGGY HYLAND
LOS ANGELES, CAL.
"Annie Laurie"
"Gambling in Souls"
MADELAINE TRAVERSE
in
"The Love That Dares"
Etc., Etc., Etc.
-
•
May 10, 1919
THE MOVING PICTURE WORLD
873
LILLIE
LESLIE
Formerly with David Belasco
"Satan Junior"
with Viola Dana
"Johnny on the Spot"
with Hale Hamilton
"The Man Who Stayed at Home"
with Edith Story
Now playing under direction
of LYNN REYNOLDS
WALTER EDWARDS
Director
M. P. D. A.
FAMOUS PLAYERS-LASKY CO.
MOROSCO STUDIO
Directing MARGUERITE CLARK
874 THE MOVING PICTURE WORLD May 10, 1919
JERRY STORM
Directing
CHARLES RAY
Thos. H. Ince Studios
JOHN LYNCH
Writer
Thos. H. Ince Studios
Culver City, Cal.
May 10, 1919
THE MOVING PICTURE WORLD
875
SIDNEY A. FRANKLIN
Directing Mary Pickford
CHET M. FRANKLIN
Directing "Fatty" Ar buckle
Francis
Mc Donald
.Leading Man
ALFRED ALLEN
"HELL MORGAN"
MANY OTHEHS
ROBERT ELLIS
876
THE MOVING PICTURE WORLD
May 10, 19U)
ARTHUR ROSSON
director of
"Headin' South" with Douglas Fairbanks
"Forbidden Fire" with Louise Glaum
In preparation
"Romance of Cow Hollow"
with
TOM MIX
DICK ROSSON— Assisting
FRED FISCHBACH
Comedies
M. P. D. A.
PAUL POWELL
Director
Now Directing Mary MacLaren
Universal Film Company
Antonio Moreno
Vitagraph
May 10, 1919
THE MOVING PICTURE WORLD
877
RALPH
VERA
LEWIS
6267 Yucca Drive - - 577392
Los Angeles, Cal.
MAL ST. CLAIR
"Director
ff
Mack Sennett Comedies
"The Little Widow"
Played Crown Prince in
"Yankee Doodle in Berlin"
CLAIRE DU BREY
Leads and Hcaxics Latest Releases With:
Dustin Farnum in "A Man in tlic Open," Tom Moore in "A Man
and His Money," Olive Thc-nias in "The Spite Bride," Henry Wal-
tliall in "Modern Husbands," I'lanli Kecnan (picture not named).
OLLIE L.
SELLERS
Producer
C. R. Macauley Photoplays, Inc.
Just Completed:
Whom the Gods Would
Destroy''
THE eight reel special feature
of the year
( (
878
THE MOVING PICTURE WORLD
May 10. 1919
R. CECIL SMITH
Scenario Writer
Five years with Thos. H. Ince.
Twenty
Produced Stories in
Last Year
on
Paramount Program
CLARENCE G.
BADGER
At Present
Directing MADGE KENNEDY
Goldwyn
Pictures Corporation
Jimmy
Aubrey
itagraph
Comedian
CLIFF SMITH
Director for
ROY STEWART
May 10, 1919
THE MOVING PICTURE WORLD
879
li
/.
WILLIAM BEAUDINE
Directing
Christie Comedies
L. GUY WILKY
CINEMATOGRAPHER
Member
A. S. C.
Photographing
BESSIE BARRISCALE
DAL CLAWSON
CINEMATOGRAPHER
with
LOIS WEBER
Member A. S. C.
MARGARITA FISHER
American Film Co. Flying "A" Star
880
THE MOVING PICTURE WORLD
May 10, 1919
Serials?
''Jaccard Westerns"
JACQUES JACCARD
Author and Producer
MILTON MOORE
At the Camera
GEORGE HIVELY
Scenario Editor
HARRY RUSSELL
CHARACTERS
VITAGRAPH
HARRY HILLIARD
From
Keystone to Sunshine
GLEN W.
CAVENDER
Featured in two reels of
SUNSHINE
Personal supervision of
Hampton Del Ruth
WILLIAM FOX
SUNSHINE COMEDIES
LOS angp:les, cal.
NICHOLAS
DUNAEW
Directing
Macauley Master
Photoplay Co.
^ay 10, 1919
THE MOVING PICTURE WORLD
881
Frank Good
Cinematographer
for
MADELINE TRAVERSE
FOX COMPANY
FRANK L.GEREGHTY
Assistant to
ERNEST C. WARDE
For Seven Years
"Ruler of the Road" Frank Keenan
"The Bells" Frank Keenan
"Vicar of Wakefield" Frederick Warde
"Prisoner of the Pines" ... J. Warren Kerrigan
"Man Without a Country" . Florence La Badie
"The Man in the Open". . . Dustin Farnum
Fred Croft
Assistant to Howard Hickman
Bessie Barriscale Co,
CORINNE TERNALE
Former Orpheum Headliner
Ingenue Leads
HOLLYWOOD
Telephone 577058
BERT
APLING
240 S. Figueroa St.
Telephone— Pico 1807
"Cheating Cheaters" — Clara Kimball Young
"The Boomerang"— Henry Walthall
"The Best Man" — J. Warren Kerrigan
"Beyond the Shadows" — William Desmond
"Light of Western Stars" — Dustin Farnum
Henry
J.
Hebert
"Heavies"
LOIS WILSON
David Howard
Assistant to Edward Sloman
B. B. Hampton Productions
882
THE MOVING PICTURE WORLD
May 10. 1919
JOHN G. UNDERHILL
427 Sou 111 Figueroa Street
Phone : Broadway 462
BUTLER and BANKER
IN
"Burkeses Amy" Mary Pickford
"The Better Wife" Clara Kimball Young
"The Spite Bride" Olive Thomas
"Daddy Long Legs". ..Mary Pickford
"Wolves of the Night". William Farnum
"Just Returned from the Orient'
R. D. ARMSTRONG
CINEMATOGRAPHER
2716 Reservoir Street
Phone: 556258
Los Angeles, Cal.
AT LIBERTY
SPOTTISWOODE
AITKEN
ALBERT ROSCOE
TOPICAL
TIPS
RELEASED WEEKLY
FOURTH RELEASE READY
A Short-Reel — Humorous Title Subject.
Celebrated sayings of Tom Bret and clever
bits from the brightest newspapers of the
world.
Exhibitors are eager for it — Positively the
fastest selling states right film on the market.
Only a few territories left. This is the last call.
Wire us today.
. A yearly contract if you want it.
TOPICAL TIPS
Suite 2003 to 2011
220 WEST 42nd STREET
NEW YORK
Fred Le Roy Granville
Cinematograplier for
TOM MIX
May 10, 1919
THE MOVING PICTURE WORLD
883
■' ■ "I ' ■*
Among Independent Producers
Conducted by C. S. SEWELL
TTHm
nrpnr
Pioneer Purchases Rapf's "Sins of the Children"
THE Pioneer Film Corporation an-
nounces its purchase of Harry Rapf s
production of Cosmo Hamilton's suc-
cessful novel, "Sins of the Children." Alma
Hanlon and Stuart Holmes are the stars
of this picture, which is said to be one
of the biggest produced by Harry Rapf,
who has a number of successes to his
credit.
This is the second big' deal recently put
through by the Pioneer Company, which
only a short time ago purchased "The
Boomerang," starring Henry B. Walthall,
and is in line with the plans of the execu-
tives to make this one of the largest
state rights companies in the country.
In anticipation of a big increase in busi-
ness resulting from these two purchases
the home office of Pioneer is being en-
larged, and M. H. HofEman, general man-
ager, contemplates making several addi-
tions to his working force.
Following is a list of the territories
disposed of: Northern New Jersey to
Modern Film Co., New York; eastern
Pennsylvania and southern New Jersey,
to Electric Theatre Supply Co., Philadel-
phia; western Pennsylvania and West Vir-
ginia to Craft Film Service, Pittsburgh;
Delaware, Maryland, District of Columbia
Another Sale on Brady Film
WILLIAM A. BRADY announces the
sale of "Stolen Orders' for east-
ern Pennsylvania and Delaware to
the Metro Film Exchange of Philadelphia.
Robert Lynch, manager of the Philadel-
phia Metro office, will shortly inaugu-
rate an extensive campaign of exploitation
on behalf of this picture.
This sale, following on the heels of
that for Illinois to Jones, Linick and
Schaefer, of Chicago, indicates the keen
interest and further substantiates record
"Stolen Orders" is making at box offices
all over the country.
Jans Closes Many Sales
on Tom Mix One-Reelers
THE Jans Distributing Corporation, of
which H. E. Jans is president, an-
nounces that practically the entire
state rights territory on the Tom Mix re-
issues have been disposed of. Mr. Jans
says that exchange managers report that
exhibitors take to these pictures with
avidity, inasmuch as one of the most popu-
lar actors of the day is presented in them.
The stories are full of action and include
the sort of stunts that have made the star
famous.
Film Corp., Oklahoma City; Tennessee,
North and South Carolina, Georgia, Ala-
bama and Florida, to Southeastern Pic-
tures Corp., Atlanta.
The Tom Mix pictures are one reel in
length and are released weekly. Mr. Jans
has purchased the right to forty of the
subjects. The prints are said to be In
excellent condition while a line of acces-
sories, including one and three-sheets,
11x4 stills and slides is supplied. The pic-
tures are released under their original
titles.
H. F. Jans
Distributing Ham and Bud and
Tom Mix reissues.
and Virginia, to Baltimore State Rights
Co., Baltimore; Ohio, Kentucky and Michi-
gan, to Standard Film Service, Cleveland;
Minnesota and North and South Dakota,
to B. N. Judell, Minneapolis, Iowa and
Nebraska, to Sterling Film Company;
Omaha; Missouri and Kansas, to First Na-
tional Exhibitors, Kansas City; Texas,
Oklahoma and Arkansas, to R. D. Lewis
Sales for "Virtuous Men"
Reported by S-L Pictures
ST PICTURES announces the fol-
" I J lowing sales of territory on
"Virtuous Men," produced under
the supervision of Ralph Ince and star-
ring E. K. Lincoln. Arthur S. Hyman, of
the Hyman Film Attractions, Detroit, has
acquired the rights for Illinois, Michigan
and Indiana, while H. C. Simeral, general
manager of Co-Partner Attractions, of
Pittsburgh, has secured rights for Ohio,
West Virginia and western Pennsylvania.
Mr. Hyman plans an extensive exploita-
tion campaign in behalf of this picture
and will advertise it heavily in his ter-
ritory. In connection with his purchase
he says, " "Virtuous Men' is the biggest
box office attraction I have acquired since
I secured rights to 'Hearts of the World.'
I have been waiting for many months for
a production of this quality and size to
offer to exhibitors as a successor to the
D. W. Griffith masterpiece. 'Virtuous
Men,' from the standpoint of magnificence,
punch and spectacular effects, is the
greatest picture I have viewed in months.
I feel sure it will be one of the biggest
money makers I have ever handled." Mr.
Hyman has already ordered ten prints
for his territory.
Mr. Simeral also believes that this pro-
duction will be hailed as a box office
winner by the exhibitors in his territory,
and will present it personally in many of
the large cities as a theatrical attrac-
tion.
Messrs. Sawyer and Lubin announce
that bids for territory are being received
from every section, and it is expected that
the entire territory will be disposed of
within a short time.
Texas Guinan in "The She Wolf," a Frohman Amusement Two-Reeler, Looks Like an Honest-to-Goodness Gun Lady.
"The She Wolf" is one of a series of Western two-reel fe atures being made under the direction of William L.
Sherrill, seen on the right with his company on location.
884
THE MOVING PICTURE WORLD
May 10, 1919
Nearly All Territory Sold on "The Carter Case"
SIMULTANEOUS with the announce-
ment of the completion of "The Car-
ter Case," the Craig Kennedy serial
featuring Herbert Rawllnson as Kennedy
and Margaret Marsh as Anita Carter,
Harry Grossman, vice-president and g'en-
eral manager of Oliver Films reports that
this production has been purchased for
distribution in practically every territory
in the United States and in all foreign
countries.
"Booked around the world before com-
pl-etion can be truthfully said of 'The Car-
ter Case,' " says Mr. Grossman. "The book-
ings are being made at a rapid rate, and
the territory of greater New York may be
taken as a criterion that will indicate the
remarkable success of this serial through-
out the country. Pioneer bookings are
piling up at a rapid rate and seem to
point to a new record for colume in this
territory."
Impressed with the picture's powerful
appeal, and cognizant of its unusual ad-
vertising value by reason of the popu-
larity of the Craig Kennedy detective
stories, exhibitors are making "The Car-
ter Case" an important part of their pro-
gram, and reports indicate they are finding
this serial a decided asset from a box-
office standpoint. For example, at the
Symphony Theatre in New York, the first
house to exhibit the picture, extra per-
formances were necessary to accommodate
the patrons.
Since the release of the serial, similar ■
reports are said to have been received
from exchanges and exhibitors in different
parts of the country, new attendance rec-
ords being made in many houses. The of-
ficials of Oliver Films voice deep gratifica-
tion at the success of their efforts to pro-
duce a serial that would be one of the
best episode pictures made, and which
they announce is piling up new records
for rapidity and volume of bookings, ra-
pidity of sales, attendance and popular
approval.
duction in which she is now appearing
at a prominent New York theatre. How-
ever, she has retired from the cast of a
midnight roof performance in which she
has also been working.
The American Cinema Corporation is a
newcomer in the industry. Studio facili-
ties have already been acquired and the
cast to support the star selected. John
Stahl, who has directed a number of pic-
tures for Florence Reed, has been engaged
to direct the series of specials for Mollis
King.
Busy Week for Pioneer
THE past week has been a busy one
with the Pioneer Film Corporation,
many out-of-town buyers having
called to see M. H. Hoffman, the new gen-
eral manager. Among them were T. L.
Talley, of San Francisco; R. A. Scott, of
the W. P. Dewees office in Vancouver, and
Mr. Flynn, of Richards & Flynn, Kansas
City.
All three of these gentlemen bought
territory on "Wives of Men," starring
Florence Reed, and, in addition, Mr. Flynn
also secured "The Still Alarm" for his
territorj-.
John Schuberg, of Vancouver; A. Cub-
berly, of Rubin and Finkelstein offices in
Minneapolis, and R. D. Graver, of Char-
lotte, were also among the callers.
American Cinema to Star
Mollie King in Six Films
IN accordance with the terms of a con-
tract negotiated by her manager,
banger and Jordon, Mollie King will
return to the moving picture field, and
will be starred in a series of six pictures
to be made by the American Cinema Cor-
poration.
Miss King's return to motion pictures
will not interfere with her engagement
with "Good Morning, Judge," a stage pro-
E. S. Manheimer Secures
Foreign Rights to Serial
THE entire foreign rights on "The
Great Gamble," a thirty-one-reel
serial, have been purchased by E. S.
Manheimer, with offices at 130 West
Forty-sixth street. New York. This pro-
duction was made by Western Photoplays
and was directed by Sidney Golden.
Charles Hutchinson and Anna Luther are
the featured players.
This serial is announced as being filled
with punch scenes, and many unusual
stunts are performed by Mr. Hutchinson
in the role of the hero. Anna Luther
plays two separate roles, two twin sisters,
one reared by the father in wealth and
luxury, the other by an adventurer who
secured possession of the child upon the
death of her mother. The plot involves
the attempt of the adventurer to substi-
tute the child in his care for the wealthy
sister and Hutchinson's attempt to
fathom the mystery surrounding the
daughter whom the father believes to
have been drowned when a baby.
Star-Gazing.
K. K. Lincoln and Grace Darling in a
scene from S-L's "Virtuou.s Men."
Special Twenty-four Sheet
for First S-L Production
IN ORDER to assist state rights buyers
in exploiting "Virtuous Men." S-L Pic-
tures have prepared a special twenty-
four sheet lithograph, which is announced
as being distinctly theatrical in makeup
and coloring in view of the decision of
certain buyers to present tliis production
as a theatrical attraction.
This lithograph was designed by R. G.
Morgan, creator of some of the posters
for the Victory Loan, and is being made
by the teutts Lithograph Company. It
presents E. K. Lincoln, Grace Darling.
Clara Joel, Robert W. Cummings and Will-
iam B. Mack in one of the most dramatic
moments of the picture, and is executed
in eight colors by a ne-w process. An
effective color scheme will bring out the
title, "Virtuous Men," from a great dis-
tance, while the figures in the illustra-
tion are several degrees larger than life-
size.
In addition to this twenty-four sheet a
series of distinctive posters have also
been designed by such well known artists
as Clarence F. Underwood, Gustav Michel-
son and R. C. Luders, embracing several
types of one, six and twenty-four sheet
posters.
Henry Walthall Evidently Doesn't Fear "The Boomerang."
Judging from the manner in which he goes about the above scene from
Pionf.'er's feature of that title.
Many New England Bookings
on Latest Frohman Feature
WE. AECHTLER and Edward F.
. Farrell, of the Major Film Cor-
poration, of Boston, called at the
office of the Frohman Amusement Cor-
poration and reported that the produc-
tion, "Once to Every Man," is booked solid
to the middle of July in Massacliusetts and
Connecticut, and that they have not as j'et
even attempted bookings in the remainder
of the New England States. Mr. Farrell
.stated that the women patrons of the the-
atres have taken to the attraction to the
same extent as the men. This is said to
be an unlocked for situation, largely be-
cause of the predominance of the fight
scenes in the production.
While at the office of the Frohman
Amusement Corporation, Messrs. Farrell
and Aechtler closed for the entire series
of Texas Guinan two-reel Westerns and
the Jlack Swain comedies, announced for
state rights distribution by the Frohman
Amusement Corporation in another column
of this publication. Mr. Farrell further
stated that he would exploit the Westerns
and comedies as separate and independent
special productions, and will pursue a
novel campaign of exploitation.
May 10, 1919
THE MOVING PICTURE WORLD
885
i
I
I
I
I
CRITICS REVIEWS JUSTIFIED.
THE OPINIOn OF THE TRADE PUBLICATIOti REVIEWS On
ONCETOEVER/
JACK 5HERRILL/INP
ri/\BLE WITHEE
HASBEEti SUBSTAtlTIATED BY THE REPORTS FROM V
STATE RIGHT EXCHAhCES HAHDUMOTHATPRODUCTIOM. ^
If is doing more business in theatres.and more repeat
bookings have been placed than on ninety percent ofihe
state right productions released in the past two years.
AFROHMAIi STAMDARD PRODUCTIOn from the: novel By LARRy
EVAMS - scENARioiZED BY ATlTHOriy PAUL KELLYamd
DIRECTED BV T.HAyES HUMTER WITH AHAND PICKED CAST,
CnOSEH FOR no REASOH OTHER THAU THEy WERE BUILT FOR THE
PART. -IT IS CRAMMED FULL OF PUHCH.POVER .PEP AMD
PERSOHAUTy- IT HAS MO DUPLICATE IH SCREEliDOM,
THE FOLLOWING TERRITORIES OMLY ARE OPEN -
OHIO-EASTERN PEliMSVLVANlA - IOWA and
HEBRASKA-WASHINGTON-OREGOM-IDAHO
AMD MONTANA-CALIFORNIA-ARIZOMAamd
NEVADA-TEXAS-OKLAHOriAAriDARKANSAS
ONCE TO
EVERY MAN
IS REIMFORCED BV A LIME OFADVERTISIhO MATTER
COhSTRUCTED AL0H6 ORIGIttAL AHD BOX OFFICE LIME5.THE LITHOGRAPHS ARE'RITCHEY Wk\it
THE FROHMAM AMUSEHEtlT CORPORATION
WILLIAM L 5HERRILL. Pres. 310 TlflES BUILDiriG
MEW YORK CITY
886
THE MOVING PICTURE WORLD
May 10, 1919
SHE CAME OUT OF TUE VAST UMIIOWJ^ REGIONS OF M.
THE POWER AND THE BRAWJ« OP THOSE COMPELLED
WILL AND yET SHE POSSESSED ALL THE
y 10, 1919
THE MOVING PICTURE WORLD
887
WEST WITH THE SPIRIT OF THE DESERT AHDTHE PLAIMS
TO DEPEND THEIR OWN BH FORCE OP MIGHT AND
GRACES AND CHARMS OF A WOMAN''
::^
TME FROMnAN AMUSEMENT
CORPORATIOM PRESENTS
The most compe/linq, oricfipdl and
caph'i/afinq character of fne screen
)N TWENTy-5IX TWO REEL DRAMATIC
FEATURE PRODUCTIONS typifijinqthcriqhts,
qlories and hazards of the women or ihe Great West.
To be released one emy two weeks commencinqMau
lOih, on the State Pi q fit basis.
Each stojy written by a separate author of prominence^
especlaii(^ for Miss uuinan, and directed by u/ff Smith.
The first four productions are^ ''TVESUEWOLFf SOUTH
0F5AHTf\ FE: WLA/IUTE MEG ''and ^'SOME GAL ['
The supporting cast includes Jack Pichardson, George
ChesDoro, Josie Sedqwicic^ and the qreatest Chine s-e
dramatic actor in Jlmerica^ Mh. Win^.
These productions are made and exploited as speciaf
feature attractions. Tfieqare entertainments unto
themselves anctestahlish anew high water mark In
Photo- Dramatic Creation.
Contracts are now awarded Inthe order of receipt of
acceptances.
^^ SOME TERRITORIES HAVE ALREADV BEEN CONTRACTED FOR
'h0HMA.N AMUSEMENT CODPOJ^ATlO/f
William LSheirilt Pres. 310 TI/IES BUILDING A/evv york City
THE MOVING PICTURE WORLD
May 10, 1919
POPPY COMEDIES
andGIRLJ^
in26Sinqlelleellfip-rooring Lough Pmokrj,
domino fed b(/ the onlti comoian u/k/n
no one em has attempted to copi^.
To be released one e\/er(jfm ujeek$,com-
mencinq t^ai/IOVhrough State flight
Exchanges, tiack Swain needs no
introduction tothe public, tte has arnhd
If humor of a clean sort prettt/ girls
who bubble ouerujifh vivocitg, 100 %
American Comed^,and t^ack Swain,
constitute a drawing cord, then
POPPy COMEDIES wiltploi^ in eirerg
theatre in everucitg.vitlage and hamlet
in the United otates.
Contracts are now being awarded inihe
order of receipt of acceptances.
SOME TERPITORIK HAVE ALREADY BEEN SOLD
Fl^OH/vAAlN
AWU5EnE(MT CORPORATION
VM.L.SHERftILL, Ptxs.
310 TIMES B'LD'G. NEW YORK CITY
71
Mav 10, 1919
THE MOVING PICTURE WORLD
Nevrest Billy West Is "Coppers and Scents"
Bulls Eye Film Corporation announces
that the sets have been finished and work
commenced on the filming- of the newest
Billy West comedy, "Coppers and Scents,"
in its Hollywood studios.
The recent Billy West comedy, "Flirts,"
which is heralded as introducing a bevy
of beautiful bathing girls, is being suc-
cessfully shown on the Loew circuit of
theatres.
The latest Gale Henry comedy, "Her
Honor, the Scrub Lady," was also shown
recently at Loew's New York Theatre to
an enthusiastic audience. This picture is
said to have even more laughs than were
in Miss Henry's previous mirth-provok-
ing vehicles.
H. F. Jans to State Right "Ham and Bud" Reissues
Topical Tips Selling Fast
TOPICAL TIPS, half-reel humorous
titles containing newspaper clip-
pings and sayings of Tom Bret, who
has been writing Metro-Drew and Para-
mount-Drew titles, are being produced by
the Topical Tips Company, of 220 West
42d street. Suite 2003. H. A. Klein,
general manager of the company, an-
nounces the sale of western Pennsyl-
vania and West Virginia to the First Na-
tional Exchange of Pittsburgh; eastern
Pennsylvania and southern New Jersey
to the First National Exchange of Phila-
delphia, and Maryland, Delaware, Virginia,
North Carolina and District of Columbia
to Sidney B. Lust, of Washington, D. C.
HF. JANS, of Jans Productions, Inc.,
, has bought the negatives for the
entire series of "Ham and Bud"
comedies released by Kalem. He will re-
issue these under their original titles and
believes that they will meet with success
similar to that now^ greeting the Tom
Mix reissues which he distributes through
another company.
The "Ham and Bud" comedies were im-
mensely popular when first released," said
Mr. Jans, "and the two leads are still
popular today. Both Lloyd Hamilton and
Bud Duncan put new stuff into their
comedies, original with them. For this
reason the comedies will score as well
today as they did two years ago. We
tried one of them out in a New York
City house and found that the crowd liked
it."
The "Ham and Bud" comedies will be
sold on a state rights basis and a line of
accessories is now being prepared for
their proper exploitation. New prints will
be made and the reels will be offered in
practically new condition.
Arrow in New Offices
HEADQUARTERS of the Arrow Film
Corporation are now located on the
fifth floor of the Candler Building,
220 West Forty-second street. New York,
this company having moved from the
Times Building on May 1. The new offices
are well appointed and several features
which will appeal to state rights buyers
have been introduced.
Cohen and Spitzer in Chicago
As a variation of the coast to coast
trips frequently indulged in by film
officials, Milton L. Cohen, president
of the Bulls Eye Film Corporation in New
York, and Nat H. Spitzer, studio manager
in the Hollywood studio of the company,
left their respective offices a few days
ago and met in Chicago on April 27 for a
conference on Billy West comedies.
"It is our desire to make better and
better comedies," says Mr. Cohen, "and
the conference in Chicago was arranged
to obviate a coast to coast trip.
Bis Business for Pioneer Subjects.
The New York exchange of Pioneer
Film Corporation reports that the Al.
Jennings pictures, "The Lady in the Dug-
out" and "Hearts of Men," starring George
Beban, have been signed for the entire
circuit of Loew theatres, also that book-
ings are exceptionally heavy on the Craig
Kennedy serial, "The Carter Case," and
on the new Pioneer release, "Virtuous
Sinners."
Arrow Sells Territory
on Several Productions
WE SHALLENBERGER, president
of the Arrow Film Corporation,
states that his company has had
one of, if not the most successful week
of its career. Buyers from all parts of
the world have been visitors at the Ar-
row's office. The Western serial, "The
Masked Rider." has been the cause of
much favorable comment. The stars in
this serial are Ruth Stonehouse, Harry
Meyers and Paul Panzer. Practically all
territory for the Neal Hart Western five-
reel feature, "When the Desert Smiled,"
has been sold. Among the sales reported
by Arrow for the week are: "The Masked
Rider," for western Pennsylvania and
West Virginia to the Standard Film Ex-
change of Pittsburgh, also to the South-
eastern Pictures Corporation, of Atlanta,
for North and South Carolina, Georgia,
Florida, Alabama and Tennessee; "When
the Desert Smiled," starring Neal Hart
for northern New Jersey to Thomas Toby,
of 126 West 46th street. New York; "The
Demon's Shadow," the reissue serial fea-
turing Mitchell Lewis, for Ohio, to the
Ohio Ivan Film Company.
Aywon Reports Sales
NATHAN HIRSH, president of the Ay-
won Film Corporation, reports that
(luring the past few weeks Aywon
has sold much territory for their Security
Features. Among the sales are:
To the Sterling Film Company, 1417
Farnum street, Omaha, Neb., Minnesota,
North and South Dakota, Wisconsin, Mis-
souri, Kansas, Iowa and Nebraska.
To the Savini Film Co., Atlanta, Ga., for
Alabama, Georgia, and North and South
Carolina.
To the Penn Film Service, Pennsylvania
and West Virginia.
Oliver Issues Press Sheets
for "Carter Case" Episodes
AMONG ihe exploitation aids that have
been prepared by Oliver Films, Inc.,
in behalf of "The Carter Case," the
Craig Kennedy serial featuring Herbert
Rawlinson and Margaret Marsh, are a
number of comprehensive press sheets is-
sued as supplements to the campaign book
furrished.
Each press sheet contains a number of
selected newspaper articles dealing w^ith
the various episodes of the serial and with
the stars, making available for exhibitors
an assortment of articles ready for in-
sertion in newspapers.
Oliver Films, Inc., has also made up
such fundamental aids as paper, stills,
slides, banners, heralds, publicity illustra-
tions, lobby display, advertising lay-outs
and a complete campaign book, for assist-
ing exhibitors in exploiting the Craig Ken-
nedy serial.
Sawyer on Sales Trip
for Initial S-L Picture
ARTHUR H. SAWYER, of S-L Pictures,
left New York this week for a trip
in the interests of "Virtuous Men,"
the special film production sponsored by
Herbert Lubin and himself. Mr. Sawyer
will carry two prints of this picture, and
has arranged for special screenings in
Boston of this production starring E. K.
Lincoln for New England state rights
buyers. After w^hich he will arrange for
a run of the picture at one of the lead-
ing theatres in that city. On leaving New
England, Mr. Sawyer will visit prac-
tically all of the states west of Denver.
Bert Lubin, of the S-L selling forces,
also left New York on Monday for a tour
of the Northwestern states in the Interests
of "Virtuous Men." He will make his first
stop at Minneapolis.
Messrs. Sawyer and Lubin report the
closing of several sales in connection with
their picture, and it is believed the entire
country will be disposed of within the
next few weeks.
"Open Your Eyes," the Warner Film, Has a Message of Good Health.
Alpha Announces Sales
ALPHA PICTURES, INC., announce the
sale of foreign rights for its pro-
duction "Reclaimed," starring Mabel
Julienne Scott and Niles Welch, to Inter-
national Photoplay Distributors, Inc., also
the sale of the rights to the New Eng--
land states to the Major Film Corpora-
tion of Boston.
890
THE MOVING PICTURE WORLD
May 10, 1919
Frohman Company Completes Two Guinan Westerns
THE officials of the Frohman Amuse-
ment Corporation are enthusiastic
over the progress that has been made
on the series of two-reel Texas Guinan
M'^estern pictures that are being filmed at
the Frohman West Coast studio, and still
more over the prospects which they an-
nounce indicate these productions will be
one of the photoplay sensations of the
year.
"Anyone," says J. J. Goldburg, gen-
eral manager of the company, "who
imagines the art of photoplay has reached
its zenith will awaken to the fact that
there are things yet to be done that will
lift the motion picture beyond what it
now stands for. The ingenue, sw^eet and
bewitching, always will be with us, but
the day of the w^oman of brawn and brains
is about to break upon the horizon, and
Miss Guinan in the character of a woman
of the great Western plains will, we are
sure, present a new example of character
that is dear to every heart.
"W. L. Sherrill, president of the com-
pany, is so enthusiastic over these pro-
ductions and the w^ork already accom-
plished that he is determined to go further
than he originally contemplated, for he
believes the showing of the first few re-
leases will establish Miss Guinan as one
of the most popular characters in film-
dom. It has often been said regarding
pictures that no expense is being spared.
However, if any five- or six-reel Western
production can show more punch, greater
detail, more extravagant sets or more
beauty than the Texas Guinan Westerns
we have failed in our mission."
Among the interesting items in connec-
tion with the making of these productions
is that one of William S. Hart's former
mounts is used by Miss Guinan, and a real
Chinese actor is cast in the role of a
Chinese owner of a dance hall. Every
man employed in the pictures received his
training on a ranch, while the produc-
tions are being directed by Cliff Smith,
who has achieved an excellent record as
the director of Western pictures.
The release of these attractions will
commence on May 10, and already there
Is a heavy demand for these pictures both
from buyers and exhibitors. The exploita-
tion and advertising matter will be along
the lines employed for feature productions.
Timely Items in Gaumont News.
Among the interesting items in Gau-
mont News No. 58 released April 29 was
the farewell to the famous 26th Division
in Boston, and the arrival in San Fran-
cisco of twelve United States submarine
chasers, after a 9,000-mile trip from the
Azores.
Other items of interest include a
thrilling hold-up of a Liberty Loan ex-
press staged by Bill Hart at San Fernando,
Cal.; Alamo bell at San Antonio pealing
again for the dead heroes, and beach beau-
ties in the annual fashion review at
Venice, Cal.
Tyrad Open Office In Los Angreles.
Tyrad Pictures, Inc., distributors of spe-
cial features, announce that they have
opened a branch in Los Angeles, of which
Al. Nathan is manager, at 802 South Olive
street.
Premiere of "White Heather"
at Rialto Theatre, May 4
MAURICE TOURNEUR'S latest produc-
tion, "The White Heather," will
have Its premiere at the Rialto The-
atre, New York, on Sunday, May 4. Each
of his productions has had its premiere
at either the Rialto or Rivoli theatre.
"Sporting Life" and "Woman" both had
their premiere at the Rivoli.
Special Interest is attached to the pro-
duction because It Is not only his first
production in several months, but It Is
also the first picture made by the direc-
tor in California.
"The White Heather" is based on Cecil
Raleigh and Henry Hamilton's famous
Drury Lane melodrama, which had a re-
markable success in London and later in
New York.
When Mr. Tourneur took his entire
studio staff to California, he selected "The
White Heather" as his first production.
The background of the melodrama is
divided between the Scotch highlands, the
London financial district, the slums and
the ocean.
"The White Heather" culminates in a
death struggle between the hero and the
villain at the bottom of the sea, both try-
ing to get possession of the fateful paper
locked within a water-tight chest. These
scenes w^ere actually taken on the ocean
floor off San Pedro Harbor, Mr. Tourneur
utilizing the newest sub-sea photographic
inventions of the Williamson Brothers.
For "The White Heather," Mr. Tourneur
gathered such able players as Mabel
Ballin, H. E. Herbert, little Ben Alexander,
Ralph Graves, Jack Gilbert and Spottis-
wood Aitken.
sees the entire twelve episodes, when he
feels sure deals can be arranged without
cutting the price schedules already set,
which were established on a live-and-let-
live basis.
Raver Reports Big Business
on "The Liberator" Serial
REPORTS from various territories
where D'Annunzio's war hero, "Ma-
ciste," the star of two great spec-
tacles now appearing in the serial, "The
Liberator," are said to confirm Harry
Raver's prediction that "the big fellow's"
newest vehicle would prove a splendid
box office attraction and add greatly to
his popularity.
"Distributors who displayed a tendency
to hold back because the 'Maciste' pro-
duction w^as produced upon 'foreign' soil,"
says Mr. Raver, "are now convinced that
'Maciste' is just as popular with an Amer-
ican audience as he is in his own home
town. Besides, 'The Liberator' is excellent
entertainment, appealing to all classes,
races and creeds. No audience cares
where it was produced so long as it
satisfies."
Regarding the disposal of territory,
Mr. Raver announces there is a heavy de-
mand in some territories from buyers w^ho
are willing to buy blindly at reduced
figures, but that he prefers to w^ait until
the distributor comes to New York and
Mack Swain Has Finished
First Two Poppy Comedies
THE Frohman Amusement Corporation,
distributing the Mark Swain Poppy
comedies on the state rights basis,
announce that the first two productions
have been completed, and that the release
of these attractions w^ill commence May
10. There will be twenty-six productions,
released one every other week, and the
officials of the Frohman Amusement Cor-
poration feel that the demand for these
comedies justifies them in believing that
the entire country will be disposed of
within an unusually short time.
The Swain comedies will not be of the
slapstick variety, and it is said that
nothing savoring of either the crude or
the vulgar w^ill be shown in any of the
productions. The stories screened were
written largely to suit the talents of Mr.
Swain himself. The productions are be-
ing directed by Walter S. Frederick, who
received his training as an actor, stage
director, manager and author of stage at-
tractions. His screen career was estab-
lished with Kalem, Biograph and Key-
stone.
Mr. William L. Sherrill, president of the
Frohman Amusement Corporation, is now
on his way East with the first two of
these attractions.
Shipyard Provides Setting
for Big Scenes in S-L Film
IN ADDITION to the other punch scenes
in "Virtuous Men," S-L Pictures call
attention to a realistic moment, in
which John P. Wade and William B. Mack
figure. The scene shows a huge scaffold-
ing built alongside a ship in the course of
construction, and was taken in the Sun
shipyards, at Chester, Pa.
Wade walks under the scaffolding
while one of the conspirators in the plot
causes a large wrench to be dropped. The
effect of this implement striking Wade
and the realistic manner in which he Is
felled is said to provide one of the big
thrills of the picture. Three cameras were
upon this scene to give the desired effect.
"Inspection Arms!" And "The Masked Rider" Cast Produced the Goods.
Ruth Stonehouse, Paul I'anzer and Harry Myers are featured in tliis fifteen-
episode serial to be released by Arrov/.
May 10, 1919
THE MOVING PICTURE WORLD
891
BOOSTING TAYLOR HOLMES IN "TAXI"
Advertising Ideas and Press Notices to Aid Picture
Showmen in Talking Full Advantage of Their Promo-
tion Opportunities on the Latest Issue from Triangle
By Epes Winthrop Sargent and Walter K. Hill
IF you play "Taxi." the newest Triangle
with Taylor Holmes as star, these
aids will help in the game of winning
ticket-money from the public. The
comedy was made from a magazine story
and Mr. Holmes will be known to houses
where Triangles are shown through his
recent appearances in "It's a Bear," "A
Regular Fellow"; and now comes "Taxi,"
which is recommended as best of the lot.
The comedy moves swiftly, there is a love
interest to hold attention and Mr. Holmes
is a lively principal in a good supporting
organization.
Get the press book. There are ideas
there to help. But what we print here Is
different again — the combination should
give every picture showman who plays
"Taxi" the greatest possible help In put-
ting over the subject. Press notices and
program aids; the story of the plot, catch
lines for advertising and suggestions for
advertising and boosting will be found
here to worTc in combination with — or
without — the press book. If you fail to
get the company advertising aids in time
there is material here to swing the pic-
ture anyhow.
Sell the Star But Boost Story.
You will be able to sell Taylor Holmes
to greater advantage than the story, but
by no means neglect the story angle. This
is a talking point not to be neglected, but
work chiefly on the star. If you have
not played the Essanay productions in
which he has been seen and they have
shown at some other house in your town
or district, get into the territory of that
other house with paper and throwaways.
Tell that Taylor Holmes is now to be
seen at your house in his newest stories.
Recall the success of the star in his earlier
appearances, refer to "A Pair of Sixes," to
"Efficiency Edgar's Courtship," "Its a
Bear," and others by title, then tell that
his newest story is from George Agnew
Chamberlains story which ran in the
Cosmopolitan Magazine.
If you have played his earlier successes,
you do not need to work so strenuously
to connect him with your house. All you
have to do is to tell that you have him
in another atory, but tell that as widely
as possible. Get plenty of paper out, and
take some of it outside of your usual ter-
ritory. Make his name draw you extra
business.
It can where he has been seen, and even
where his pictures have not been played
his name is known to the fans and will
bring people to your house. Buy a little
extra lithographic paper and spread it
widely. If you get only a dollar's worth
of patronage out of a dollar's worth of
paper, you are sending those people out
of your house well pleased and determined
to come again.
Story from the Cosmopolitan.
But do not expect the fact that you
have Taylor Holmes to bring your busi-
ness without effort on your part. You
must make known the fact that you have
him and then get your patrons interested
in the particular story you are offering.
Do not feature the story, but play up the
action to build immediate interest. Make
them want to see Holmes in this particular
story
Offer it as an accurate picture of New
York. Tell your people that when Ran-
dolph tells his servant to meet him at the
corner of Sixty-third street and Central
Park West, the picture is made at that
exact spot; that it shows glimpses of the
crowded traffic of Broadway and Fifth
avenue. Tell that it shows some of the
homes of fashion on Washington Square
North, where a few fashionables still hold
their own against Greenwich Village and
tell of the glimpses of night life as a
taxi driver sees it.
Use some of the paragraphs from the
press sheet bearing upon this last angle.
They cover the ground thoroughly. You
can appeal to the temperance people with
the horrible example idea and to the
more convivial in a lighter vein.
Play Up Accuracy of Ltocation.
For more direct work hook up with
your local taxi company, if there is one.
If you have only a fliver or buss service
you can work this. Get out cheap but
neat cloth signs reading "Taxi," and in
smaller lettering "See Taylor Holmes
drive a Taxi at the Blank Theatre, date."
Perhaps the taxi company will unit with
you in a Joint advertisement, the taxi
Taylor Holmes in "Taxi."
Showing his regular togs and some
others, not his.
company telling the reader to see the play
at your theatre to realize the excellent
service they give. If you cannot get
signs on* the cars, get signs for the taxi
stations.
Stage Stories Always Attract.
Take up the stage angle. Tell the story
along these lines. "Duke Beamer was not
a theatrical angel, but he had many in-
vestments in successful sho'ws — mostly
girl shows — and woe to the chorus girl
who refused to respond to his advances.
She lost her place and she did not find
another one.
"But when he sought to bend Vivien Vi-
vierre to his will he did not reckon on
Robert Hervey Randolph, who knocked
him down and then bore the girl off in
Beamer's own car. Some nerve, but Ran-
dolph was all nerve and he knew just
what to do."
You can get a good sensational adver-
tisement by telling in large letters "Pretty
chorus girl spends night in young man's
apartment." Then add in smaller type
"while he went out and got a job as taxi
driver because he knew that his income
stopped when the lost heiress was found."
Accent High Cost of Living.
Another good lead would be a "Could
not marry on $10,000 a year," telling how
Madge Van Tillier threw him down be-
cause he could ot provide her with the
pretty things she craved. In many sec-
tions you can get up a newspaper dis-
pute on whether it is possible to live
decently on $10,000 a year. Us© a big
$10,000.00, in figures, to head your adver-
tisement.
The figures mean more than the words
and putting a decimal point and the
noughts for cents will make it look even
larger. You can use the same idea for a
throwaway headed "Can you live on $10,-
000.00 a year?" Most of your readers will
be doing it on less than that, but the
question will interest them.
"My, what a bump!" which is used sev-
eral times in the play can be made into
a local catch phrase for the time being
if it Is run as a teaser before the adver-
tising campaign and repeated on snipes
if practicable. You do not have to have
the snipes printed if you can get sortie
white paper and a man who can letter
roughly but neatly.
Boost Star Tvith Photographs.
Use plenty of personal photographs as
well as still, and use these for window
cards as well as lobby display. Hook up
with clothing and furnishing stores for
■window displays, calling attention to the
.store's own stock and telling the passer-
by to compare the styles with those worn
by Holmes and it will be found that the
offerings are right up-to-date. Get the
portraits in dry goods and candy stores
where the women will see them, and use
cuts in your advertisements in the news-
papers.
If you want to work the streets send
out four men each with a sandwich sign
front and back, each one lettered with
one of the components of "taxi" and
marching in regular order. On each one,
at the bottom and top give the name of
your house, star and date in small letter-
ing, but make the "Taxi" so large that it
can be read across the street. Send the
men along four abreast where possible.
March of the SandTvich Blen.
Arrange the lettering so that the man
with the T in front carries the I on his
back with a-x, x-a and i-t for the other
combinations so that the sign will read
correctly front and back. Where they
cannot march in fours send them in single
file with instructions to line up at the
curb now and then in close order.
For a lobby novelty get a closed car,
if your lobby will hold one, and sell
tickets from the interior instead of from
the box office. Put a one-sheet above
the car and rig up a taxi clock for the
front.
Taxi Ticket Wagon Idea.
On the front dash letter in soap mixed
with colored pigment, "Buy your Taxi
tickets here." If your lobby is too small,
plant the taxi at the curb and sell from
there as well as at the regular box office.
Many youngsters have pushmoblles.
Offer a small prize for the best taxicab,
strictly the work of any boy or boys
under fourteen to come to your house the
afternoon of the first showing. Adver-
tise the event in your paper or by throw-
892
THE MOVING PICTURE WORLD
May 10, 1919
away, and try and get a crowd to watch
the judging.
They may not buy tickets at the time,
but they will remember the title, and the
boy contestants will be walking adver-
tisements. Give them at least a week
to work in. Get some local garage man
for the judge. Give a couple of addition-
al prizes if there is a good turnout and
give each contestant a pair of matinee
tickets.
Catch Lines for Advertising.
Take a "Joy Ride" with Taylor Holmes
in His "Taxi" and Be Happy.
Plenty of Fun and Frivolity in a Pleas-
ant Hour with Taylor Holmes.
When the Girl Told Him Her Name He
Knew in a Second He Was Broke.
High Speed Comedy "Hitting on All
Four" with Taylor Holmes Driving.
Taylor Holmes Star of Stage and Screen
Back Again in Corking Comedy.
Livliest of Stage Comedy Stars the
Screens Most Brilliant Comedian.
Taylor Holmes, Star of Stage and
Screen, Presents Snappy Comedy Entitled
"Taxi."
Sinking His Sorrow in the Life of a
Sea-Going Taxicab bkipper One Young
Man's Great Grief Is Assuage.
George Agnew Chamberlain's Cosmo-
politan Magazine Story Screened with
Taylor Holmes Its Brilliant Star.
How a Taxi Chauffer Won the Girl He
Loved by Running Away from Fortune.
Dan Cupid Kept Our Hero's "Taxi" from
Skidding When Turning True Love's
Corner.
"Taxi" Screened from Famous Magazine
Story Has Taylor Holmes as Star.
Remember "It's a Bear?", and "A Regu-
lar Fellow?'. Now See Taylor Holmes in
His Latest — "Taxie."
Forced to Work for His Living He Chose
Taxi Driving and His First "Fare" Set
His Feet on the Road to Happiness.
Taylor Holmes Star of Many Screen
Comedies Now Appears in His Best Vehicle
— "Taxi."
Synopsis of "Taxi," -with Cast.
Triangle's Special Presentation. From
George Agnew Chamberlain's Cosmopoli-
tan Magazine Story. Directed by Law-
rence Windom. Photographed by George
W. Peters. The cast:
Robert Hervey Randolph. . .Taylor Holmes
Madge Van Tillier Irene Tams
Vivien Vivierre Lillian Hall
Sweet Genevieve Maude Eburne
Duke Beamer Henry Sedley
Mrs. Borden Millyuns Jane Jennings
Eileen Millyuns Olive Trevor
On an income of only $10,000 a year
Robert Hervey Randolph hoped to marry.
But the girl he had chosen for his wife
decided that she was too expensive for
him — and jilted the young man re-
morselessly. The girl's thought was that
in the event of a certain other girl turn-
ing up, Randolph's fortune would simmer
down to nothing and the rightful heiress
would gather in the sheckles.
• Disconsolate, Randolph goes from the
house, having been jilted, and falls into
the wrong taxi. He is wheeled away to
the stage door of a theatre where he
overhears a conversation between Vivien
Vivierre and Duke Beamer, one of the
species New Yorker who seeks women
of the stage as companions. Vivien is
objecting to what Beamer is saying to
her — and Bob hops out of the taxi and
with a blow cuts short the conversation.
Then Robert escorts the girl to her
apartments and learns from her that she
is really Imogene Pamela Thornton — the
girl "Pam" — who is heiress to the fortune
Randolph is drawing on. Realizing that
he must go to work, Robert buys a job,
uniform and all, from a passing taxi
driver and becomes one of the hundreds
of men who live on the results of New
York night life. Pam comes into pos-
session of her fortune, consisting largely
in stock controlling the Ajax Taxicab
Company.
Beamer, in revenge, attempts to become
possessed of enough stock to impoverish
Pam, because she would not consent to
his continued attention. Robert becomes
aware of the scheme, rounds up his ow^n
society friends and swings to himself the
election Beamer wanted.
Then Pam meets again the young man
who has won her love and so strangely
disappeared. Robert retires as a taxi
driver and generally manages his pretty
wife's fortunes. Such is the outline of
"Taxi," a plot filled with lively comedy
and snappy action, in which Taylor
Holmes will be seen at the (insert name
of theatre and date).
"Shorts" for Program and Newspapers.
Taylor Holmes, the renowned comedian
of stage and screen, is coming again to
the (name theatre and date) for presen-
tations of his latest success, "Taxi," a
snappy comedy made from a magazine
story by George Agnew Chamberlain.
Here is a play of many comedy possi-
bilities in which Mr. Holmes acquits him-
self to the very last opportunity.
Taylor Holmes, a driver of one of New
York's ocean-going taxicabs, will present
George Agnew Chamberlain's magazine
story, "Taxi," in screen form at the (in-
sert theatre and date) with a large and
skillful company in his support. "Taxi"
was written principally for laughing pur-
poses, although there is an engaging love
story to cement the "heart interest."
How a New York taxi driver gained
fortune and a wife by his skill as pilot
through the busy thoroughfares of the
great city will form the principal ele-
ment in the screen comedy, "Taxi," to be
presented at the (insert name of theatre
and date) w^ith Taylor Holmes the hero
of the occasion. Mr. Holmes will be
pleasureably recalled for his work in
numerous screen plays as w^ell as for his
stage successes. "Taxi" will provide a
world of fun.
Taylor Holmes, star of "Taxi," coming
to the (insert theatre and date) has won
screen fame for his clever comedy de-
velopments in numerous plays of recent
vintage. "His Majesty, Bunker Bean,"
which he played on the stage; "Efficiency,"
"Edgar's Courtship," "It's a Bear," "A
Regular Fellow," and other screen suc-
cesses, have been his. In vaudeville he
gained his first fame, but now he is ap-
pearing exclusively in films under man-
agement of the Triangle corporation.
Press Notices for "Taxi."
Taylor Holmes comes to the (insert
name of theatre and date) for presenta-
tion of his latest screen success, "Taxi,"
a comedy made from George Agnew
Chamberlain's magazine story. In this
feature Mr. Holmes plays the role of a
taxi driver who makes all-night cruises
around the districts where bright lights
gleam, finally driving his way to happi-
ness and fortune under the most unex-
pected circumstances. Mr. Holmes has
established himself as a screen star
through frequent appearances in such
successes as "A Pair of Sixes," "It's a
Bear" and "A Regular Fellow." On the
dramatic stage he scored successfullj- with
"His Majesty, Bunker Bean," and in
vaudeville he has always been a head-
liner of immensely popular appeal.
No matter how clever the star, the
supporting company must represent tal-
ent as well, and be it said for Taylor
Holmes that he has always insisted upon
skillful associates in all of his screen
plays. This fact will again be demon-
strated when "Taxi" is presented at the
(name theatre and date) with Mr.
Holmes heading a carefully chosen cast.
"Taxi" -WHS made from George Agnew
Chamberlain's story of the same title, re-
flecting night life in New York when
the lights burn brightly and high-speed
taxicabs roam the streets in search of
more or less belated "fares." But New
York night life is not alone reflected in
"Taxi"- — there is an impelling love inter-
est to make the play appealing to all
classes for theatregoers. For it w^ill stand
repeating: "All the world loves a lover"
— and Taylor Holmes makes you laugh
while he makes love in the most approved
fashion.
He Drove Taxicabs and Became a Hero.
Could you live on $10,000 a year? And
marry an expensive wife?
The girl said Taylor Holmes, the star
of "Taxi," couldn't do so — and thereupon
jilted him.
So our hero began driving a taxicab^
and ran across the right girl.
See how nicely it works out when
"Taxi" is presented at the (insert name
of theatre and date).
ADVKRT1SI5MENT.
Taylor Holmes in "Taxi."
One of the special delights of the production is the excellence of its photography.
Two Sales by Aywon Film
Nathan Hirsh, of the Aywon Film Cor-
poration, sold the rights to "Persuasive
Peggy," starring Peggy Hyland, to the
Mickey Film Company, of Chicago, for
the states of Illinois and Indiana.
Mr. Hirsh also reports sale of Security
Series to the Southwestern Film Corpor-
ation, Dallas, the Oklahoma, Texas and
Arkansas rights.
May 10, 1919
TI-IE MOVING PICTURE WORLD
893
ANNOUNCING THE
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WITH PLAIN REEL ARMS
The PEERLESS STANDARD PRO-
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blades that passes 6234% of the light from
the objective and gives an absolutely flick-
erless picture at less than normal speed.
Particularly adapted to film inspection
and editing, as it can be operated at any
speed or stopped for cutting and patching.
Using a 28 WATT lamp, even negative can be safely projected, thus saving time and
unnecessary print.
Takes one thousand ft. standard reels, operates from any light socket.
Uses 2% amperes with motor drive, or less with crank. Projects
pictures up to 10 feet wide at any distance up to 75 feet.
With plain reel arms folded and current wiring attached, outside
dimensions are 13 inches long, 8 inches wide and 13 inches high.
Weight with motor 23 pounds.
CALL OR SEND FOR LITERATURE
expense of
Peerless
Projector Co.
32 West 43d Street
New York City
WITH {ENCLOSING MAGAZINES
REWINDING-MAGAZINES HINGED
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894
THE MOVING PICTURE WORLD
May 10, 1919
ovin^ MotionPicinres
ffelpstie
Theatre Owner
C
WESTINGHOUSE
ELECTRIC
New Mission Theatre
San Franc/SCO Ca/.
Our Last aa-
vertisement told how
Westinghouse is enabling
the producer to secure perfect
.. studio illumination — contributing
much toward a high standard of
picture production and toward making American Made pictures the best
A Good Picture Deserves Good Proiection
Poor projection prevents appreciation of good picture qualities. Under such
conditions all efforts for perfection in producing will have been in /ain.
Westinghouse Motion Picture Equipments aid projectionists in bringing out every
artistic achievement that is embodied in the film for the patron's entertainment.
They insure that fundamental requirement of good projection — a steady and brilliant
light — and, consequently, pictures that are always steady and clearly defined.
Westinghouse Motion Picture Equipments are very simple in operation. No tinker-
ing IS necessary, no electrical adjusting is necessary, nor is any great electrical
knowledge necessary to keep them operating. Once started, they may be for-
gotten -the bright, steady light tells the projectionist that his Westinghouse
set is operating satisfactorily, and he is free to concentrate on many
other duties that require his undivided attention. Write for folder
number 4343.
WESTINGHOUSE ELECTRIC & MFG. CO.
East Pittsbureh, Pa.
Westinghouse
May 10, 1919
THE MOVING PICTURE WORLD
895
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Projection Department
Conducted by F. H. RICHARDSON
till I'll 1 "1 1 1! f i| 1 !"! ! ill I'l'ITl 1 1 1 ll'11''irT
ULUj Ll 1 1 iiJi J if III 1.1 J .1.1 U L U
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liens Charts.
Paul "Walker, Hillsdale, Michigan, orders
question booklets and asks how he may
obtain lens charts.
Remit fifty cents (money order or 3
cent stamps) to Moving Picture "World and
they will be sent you, postfree, on heavy
paper, 11 x 17 inches in size, for framing.
Lens Charts Help.
Ralph Humbert, member local union
472, Bay City, Michigan, says:
"Have applied the lens chart, Decem-
ber 28 issue, to my optical trains and find
that it improves my projection consider-
ably. I expect, in the very near future,
to install a new outfit. Projection dis-
tance 169 feet, with a 22-foot 8-inch pic-
ture. Seventy amperes D.C. at arc. I
wish to use 100 amperes at the arc.
"Would you advise M-Bi C or piano con-
vex condensors; and what focal length?
"Will you supply me with a chart covering
this?"
Have, as yet, no chart for such high
amperages. Am preparing to have arc
drafted. It will be published when com-
plete. I would strongly advise against a
23-foot picture. There is no necessity
for it and it will be difficult to brilliantly
illuminate, both by reason of size and
impossibility of avoiding large light loss
at projection lens. Even though the rear
seats be 169 feet from the screen (if they
are) a 19 or at most a 20-foot picture is
amply large. Those who cannot see
plainly from rear seats will sit further
down, and those with long vision will seat
themselves further back With a 19-foot
picture titles can readily be read by nor-
mal vision at 200 feet. Then, moreover,
another equation enters when you use
abnormally high amperage on a long focal
length projection lens, viz: as the am-
perage increases the distance from con-
denser to film decreases, with result that
the long focal length lens is made in-
creasingly inefficient with each amperage
jump. That this is true, and is a very
serious matter, I shall soon prove by in-
disputable evidence. However, if you in-
sist on the hundred amperes and the 23-
foot picture I would advise you to try
to get hold of a Sabo projection lens.
"With it you would obtain greater increased
efficiency. Send letter in stamped en-
velope and I will forward it to Mr. Sabo.
Under the abnormal condition you pro-
pose I believe the M Bi-C lenses would
be best, but cannot say what focal length
would suit the condition. You will have
to wait for that, probably for a couple of
months anyhow.
Good Stant.
John Griffith hands us the following:
""With reference to criticism by John
Auerbach, New York City, of No. 2 of the
lens charts, so far as the different dis-
tances of projection be concerned w^e can
ignore the difference of lens position
caused by same, as It Is very slight.
There is, however, another factor which
renders it impossible for the exact posi-
tion of condenser aerial image to be given.
Friend Solar called my attention to this
fact recently. The calculations in Chart
No. 2 are based on the performance of a
single lens of given E. F., whereas a com-
pound lens, such as a projection lens, has
the effect of shortening the distance be-
tween the lens and aerial image as com-
pared with the distance obtained from
calculations with a single lens. There is.
Projection Experience
MOTION PICTURE
HANDBOOK
For Mua«<r« —* 0»«ratan
By F. H. RICHABDSON
The reoocBlMd lUiKUitl book oo tba work of pro-
lectlOD. CemDlete daseilpUoiu uul Instructions oo
all leading madiliie* and ptoJeoUon equlnmait.
There Isn't k prolactlon room In the anlTina 111
wbldi this carefnllT aomi>Ued took will not asre Its
purchasa ptloe each month.
Buy It Tulay
S4 ths Copy, »«stpaM
MOVING PICTURE WORLD
516 Flftk AvsMW, Nsw Yort City
Solilllsr BHlldlBs, Cklowo. III.
Wrlgbt & Callander BIdo.. Los Angalsa, Cal.
To sare time, order twont neatest oAoo.
however, no material difference between
the sizes obtained by the two calculations.
The action of no two lenses are alike,
unless they be made to the same formula.
It, therefore, follows that the value of
Chart No. 2 is in giving an approximate
idea of what kind of beam will be pro-
jected through a given lens, with the
understanding that in practice the con-
denser aerial image will be some frac-
tion of an inch closer to the lens that the
chart indicates.
"And, anyhow, I would suggest the fol-
lowing as easily applied and thoroughly
reliable: Place an ordinary slide in the
carrier, open the machine gate and, first
having loosened the shutter so that it can
be slipped forward and back on its shaft,
project the slide and move the shutter
until the slide image is in focus on the
shutter blade. You now have the shutter
at the aerial image plane. Next, turn the
machine flywheel in the direction it
normally runs until the intermittent
sprocket is just ready to start. Set the
main blade of the shutter so that the light
is just barely cut off the screen. Now
turn the flywheel until the intermittent
sprocket has just barely completed its
movement, and you can see whether or
not your shutter blade is too wide."
Good stunt! But I don't think the com-
paratively slight variation very seriously
affects the value of Chart No. 2. But if it
does, the chart is still of great value in
fixing the aerial image position very close-
ly where it is out of reach of the shutter
•rithout going to a lot of bother. The
plan of Brother Griffith is, however,
recommended to projectionists.
Overloaded Lines.
"William J. Griswold. from a town in
Illinois, the name of which I cannot de-
cipher, says:
""Will you be good enough to tell me
what is wrong. This is a rather small
place, and the light plant is small, though
it supplies quite a lot of current to near-
by farmers and to a rock quarry at the
edge of the town. Three days a week
we run matinees, and during the after-
noon our incandescent lamps burn bright-
ly, also the projection light is excellent.
But when it gets dark the incandescents
dim down a lot, and the projection light
is very poor. "We cannot see why this
Moving Picture Machine Patents My Specialty
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William N. Moore
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317 East 34th Street, New York City
896
THE MOVING PICTURE WORLD
Y\/'E specialize on lobby
display's for big pro-
ductions. We make the
displays to fit the picture.
We obtain an absolute
individuality with every
production. Every ex-
change handling big pro-
ductions can furnish the
theatre these displays at a
nominal rental.
ASK FOR THEM
Harry Garson who made
"The Unpardonable Sin"
writes: "Your lobby display
is very beautiful indeed."
American Feature Film of
Boston writes: "The paint-
ings on 'The Red Lantern'
have arrived and they are
unique." Edward H. Golden.
E. H. Hulsey, Dallas, said:
"Your two sets of 'Red Lan-
tern' were very beautiful.
Please send another set to
Dallas Exchange.
"The lobby display on
'Woman' is a knockout."
Arthur L. Heyman, Detroit.
On the various productions
that we have made, we aie in-
debted to the following gen-
tlemen for their co-operation
and suggestions:
Mr. Wm. Rudolph
Harry Garson Productions
Mr. Arthur James
Metro Pictures Corp,
Mr. C. L. Yearsley
First Nat'l Ex. Circuit
Messrs. Hiller & Willc
Tourneur Productions
The Broadway Theatre, New
York, opens Friday evening,
May 2nd, with "The Unpar-
donable Sin." The lobby dis-
play has one canvas measur-
ing 116 inches in length. Look
it over.
KRAUS
Manufacturing Co.
220 West 42nd Street
New York City
should be. The light company electrician
tells us it is just our imagination, but
that is not true. Can you tell us where
the trouble lies, also is there any way to
convince Mr. Electrician that our imagina-
tion is not to blame?"
Certainly is. Your electrician is evi-
dently quite strong for the company, as
well as some artist at shooting the bull.
I wish all questions were as easy to
answer as yours. In the afternoon none
of the residences are using light, hence
the street mains leading to your theatre
are carrying no more than their capacity
— probably less. But when night settles
down and the residences begin to light up
your supply wires become overloaded,
with consequent drop in voltage at your
theatre. Have your imagination elec-
trician go with you to the light plant,
and both of you look at the switch board
voltmeter. Then have him go to your
theatre and take a reading of your supply
voltage at your main switch. The differ-
ence in voltage will be the answer. And
there you are.
Failare vs. Success.
Do you dread the hour you go on duty
and once on duty long constantly for
"quitting time" to come? If you do you
are foredoomed to failure.
Do you find pleasure and interest in
your work? Do you give your whole mind
and energy to your work while "on the
job"? Do you respect your profession
and demand respect for it? Do you de-
mand from your employer adequate re-
muneration and decent worl-cing condi-
tions, giving in return the very best there
is in you? Then you will succeed, and
will be an honor and a credit to the pro-
fession.
Oh, That's Good Konugh.
A certain projectionist, whose name and
location we withhold, asks a ruling as to
whether pitted condensers are as good
as unpitted ones. He entered the em-
ployment of a certain company (Ohio) re-
cently and asked for condensers to replace
badly pitted ones, which were also of
wrong focal length. Another projection-
ist, who ^'has been with the company a
number of years,'' told the manager the
condensers in the machines were all right
and that pitting made no difference.
There are very many of those have-
been- with- the- company-a-long-time chaps
who would be doing the management a
distinct favor by resigning. Their sole
and only recommendation consists in hav-
ing "been there a long time." This par-
ticular shining light in all human prob-
ability would not know a lens chart from
a page of the holy scripture. Condensers
of wrong focal length are as nothing in
his young life. True they may be wast-
ing from thirty to fifty per cent, of the
input wattage, but he should worry. The
boss pays the bills and does not know
the difference. • If pitted condensers are
just as good as unpitted ones, why not
sandpaper the whole condenser surface?
After setting forth the pitting matter
te:e cinema
NEWS AND PROPERTY GAZETTE
30 Gerrard Street
W. I. London, England
Has the qaallty cirealation of th« trade
in Great Britain and the Dominions.
All Official Notices and News from the
ASSOCIATION to Its members are
pabllshed exclaslTely in this Jonrnal
TEARLT RATE:
POSTPAID. WEEKLY. $7.26
SAMPLE COPY AND
ADVERTISING RATES ON REQUEST
Appointed by Agreement Dated 7|8|14
THE OFFICIAL ORGAN OF
THE CINEMATOGRAPH EXHIBITORS' ASSOCI-
ATION OF GREAT BRITAIN & IRELAND, LTD.
May 10, 1919
and asking for an expression of opinion
through the department, the good brother
remarks that when he used composition
carbon holders instead of iron, there wag
no pitting. For his information, the iron
carbon arms have nothing to do with
condenser pitting. Pitting may be caused
by (a) metal coated lower carbons,
though that fault of those carbons has,
we think, been very largely remedied;
(b) excessive flaming of carbons, very
damp carbons or overloaded carbons. Pitt-
ing is caused by incandescent particles
from the carbons burning minute holes
in the lens, or, rather, adhering to the
surface of the lens and ruining the polish
at that point. Pitting acts to diffuse the
light passing through the pitted spots and
to weaken the screen illumination. The
loss of light is not great, but with cur-
rent at say 8 cents per K. W. it don't take
long to eat up the price of a condenser
lens. But lenses should not pit. Make
your optical train conform to the lens
chart (copy for framing, 11x17", may be
had for 50 cents irom M. P. World), and
then if there is pitting look for the trou-
ble In your carbona.
Another from Vancouver.
C. B. Marshall, Vancouver, British Col-
umbia, sends in what we consider an
excellent answer to the question: "Where
Shall the Crater Be Focused," but the
answer cannot well be published now, as
so very much matter is waiting space, and
the matter contained therein has already
and quite recently been set forth in the
department. Brother Marshall holds the
film should be at a point midway of the
various creater images, or images of
various portions of the crater. This is
another way, I think, of saying it should
be at the point of greatest concentration.
Marshall's arguments leading up to his
conclusion are entirely logical and well
put.
Can't Be Done.
We notice that Harry Schlegel, Mans-
field, Ohio, proposes to stop film damage
by assessing film rental according to
damage done by the projectionist.
Aside from the fact that this scheme is
almost as old as the industry, having
been discussed in this department almost
ten years ago, and intermittently ever
since, it is only capable of partial appli-
cation, in any event. The trouble lies in
the fact that an enormous percentage of
damage is not perceptible to the eye, and
could only be detected by use of a magni-
fying glass. Moreover, even the micro-
scope would not show the damage caused
by rapid rewinding upon crooked reels,
or on a rewinder which is out of line,
until the damage had progressed very far
indeed. Mr. Schlegel makes one sugges-
tion which has been made many times
in, and has long ago been approved by
this department, viz., the exchange to
send out competent inspectors, whose
duty it would be to inspect the condition
under which the films are used. This
department long ago advocated that exact
procedure, and comparatively recently
suggested to Washington exchanges that
they all club together and employ two or
Theatre Chair Repairs
Pcrnianent Fa.slcning to Concrpte IHoor.
All Makps Theatre Cliair Parts.
REUBEN A. NYHAGEN CO.
814 Lcland Avenue, Chicagro
Plione: Sunnyside GCnS
EXHIBITORS
If you wuit a real ploturs omuilst or pianist,
write OS. Endorsed b7 blneet axlilbltors Sast sod
Wcet.
PROFESSIONAL SCHOOL
of PICTURE PLAYING
strand Theatre Loe AnoelM
May 10, 1919
THE MOVING PICTURE WORLD
897
three high-class inspectors to periodically
Inspect all projection apparatus in that
territory. Mr. Schlegel writes an excel-
lent letter. He evidently is a progressive
projectionist. His idea is good as such,
but has been thoroughly inspected many
times, and has been found to be imprac-
tical, chiefly because it could, at best,
offer but a partial remedy. Oil is bad.
Scratches are bad. Punch marks are bad,
but the very worst of all is damage to
the delicate edges of the sprocket holes
by excessive tension, work sprockets, etc.,
and the damage done by improper re-
winding.
What Is Equal to Number Six ^Vire.
John R. Allenbacher, Boston, Mass.,
springs one I don't remember ever having
been asked before:
"We have a lot of wire of various sizes,
from No. 14 up to No. 8. Would it be
possible and practical to use these wires
for a projection circuit of a new theatre
we are building in a small city near
Boston. This circuit will be more than
two hundred feet in length, hence, at pres-
ent price of copper wire, it would mean a
worth while bit of saving."
Certainly the thing could be done, but
whether you would save anything or not
would remain to be seen, because of the
fact that larger conduit might and prob-
ably would be required. It is also within
range of possibility that some ivory
domed inspector might condemn it, though
it would be without legitimate cause. For
your benefit, and the benefit of others, I
quote from the Hawkins Electrical Guide,
Volume 8, page 1913, the following
equivalents, B. & S. guage:
"To equal a No. 4 wire requires two No.
7, four No. 10, eight No. 14 or sixteen No.
16 wires. To equal a No. 6 w^ire requires
two No. 9, four No. 12, eight No. 15 or
sixteen No. 18 wires."
The table in Hawkins gives equivalents
for wires from No. 0000 down to No. 21.
Of course. Neighbor Allenbacher, in say-
ing you can use the wire you have I
assume it to be up to the requirements in
the matter of insulation.
Examination Argument.
Milton O. Field, projectionist, Leth-
bridge, Alberta, writes:
"Enclosed find 40 cents for question
booklets. In our recent Alberta examina-
tion we were asked the question: "Which
is the positive and which the negative of
a projection lens?" This question has re-
sulted in quite some argument. Some of
our best projectionists claim there is a
positive and- a negative in a projection
lens. Others claim there is not. We
would appreciate an opinion from you as
to w^ho is right and who is wrong. Have
your latest handbook and, like so many
others, could not get along without it.
In closing allow^ me to w^ish for yourself,
and for our department, that large meas-
ure of success w^hich both deserve."
Whether all projection lens formulae
call for the use of negative lenses or not
we could not say. What is called a nega-
tive lens is really not a lens at all. It is
usually termed a diverging lens. It is
thicker at its edges than in its center.
It disperses instead of converging the
rays. Diverging or negative "lenses" are:
the double concave (concave on both
sides), the piano concave (flat on one
PERFECTION IN PROJECTION
Gold King Screen
10 Days' Trial
No. 1 Grade, 75c.: No. 2 Grade. 50c.
Stretchers indaded
Try before you buy. Sold by
all the leading supply dealers
throughout the country.
Factory, ALTUS, OKLAHOMA
side, concave on other), and any convex-
concavo (meniscus) in which the concave
side has the greater curvature. Negative,
or dispersing glasses, is a more correct
term than lenses.
As to the ordinary projection lens, say
the Bausch and Lomb, for example, John
Solar, Watertown, N. Y., gives us the fol-
lowing data: "The first lens is a bi-convex
(positive) lens; the second has the first
surface concave and the second convex,
the first surface having the greater curv-
ature. As a whole, the lens is a meniscus
negative. The first surface of the third
lens is piano and its second surface con-
cave, hence it, too, is negative (piano
concave negative). The fourth lens is a
bi-convex positive."
In order to be entirely certain as to this
matter, which is one never before brought
to our attention, we are addressing Dr.
Kellner, Bausch and Lomb Optical Works,
who is a high authority on such matters,
asking him whether or not all projection
lens formulas call for the use of negative
lenses.
Rheostat Problem.
C. L. Drake, Chicago, Illinois, desires
answer to the following:
"Have had an argument, and both sides
have agreed to leave the matter to you.
There is a bet up, so give us the right
dope. The question is this: Current 110
volt D. C. Having one 50 ampere, 110 volt
rheostat in series with a projection arc,
what would be the result of connecting
a 15 ampere, 220 volt rheostat in series
with the 50 ampere one? A claims it can-
not be done. B claims differently. Who
is right?"
That would depend on what A means
by "cannot be done." If he means the
combination could not be used to supply
current for theatrical projection he is
correct. Here is the dope, the 50 ampere
rheostat would have 110-55 (approximate
arc voltage at 50 amperes) =65-^50 = 1.3
ohms resistence. The 220 volt 15 ampere
rheostat would have 220 — 48 (don't know
what arc voltage would be at such small
amperage, but assume 48) =172^15 = 11.466
amperes. The total resistence of the two
rheostats connected in series would there-
fore be 1.3-1-11.466 = 12.766 ohms, to which
must be added the resistance of the arc,
which we will assume to be 1.5 ohms. The
total resistance opposed to the line volt-
age would therefore be 12.766-f-1.5 = 14.266
ohms, and 110-^14.266 (E ^ R = C) =7.7-f-.
You would therefore get 7.7 -|- amperes at
the arc, which is only practical with a
very small picture, a brilliant screen and
54 or 5/16 inch carbons.
I note headlines on page 1450, March
15 issue, as follows: Pathe Repudiates
Will Fox who is operating in Texas.
Query: Why should Pathe become ex-
cited over an operator?
A Butter Butts in.
W. E. Dickson, Winnett, Mont., hands
us the following:
"Friend Richardson: Would you allow a
Montana sagebrusher to butt into the de-
partment, provided he changed his chaps,
bandana handkerchief and boots for an
evening suit? Am owner and manager of
a small picture house in this place. Seat-
ing capacity, 350. In small tow^ns man-
agerial duties are many and varied. Aside
Write for our up-to-date price Uat.
Amusement Supply Co.
Largest EzclnsiTe Dealers to the
MOTION PICTURE TRADE
300-302 Mailers Bldg.
5 South Wabash Ave.
CHICAGO, ILLINOIS
Oe&lers In Motlograph, Standard and Simplex
Morlng Plctiire Macbines. Natlodal CarlMns,
Mlnu^a Screen* and Everything for the Theatre
WE SELL ON THE INSTALLMENT PLAN
THE
NEW
MOVING
PICTURE
MASTER
Machine Tool Co.
mc.
2638-2640 Park Ave.
Phones Melrose S62-363
NEW YORK
898
THE MOVING PICTURE WORLD
May 10, 1919
WHO KILLED IT ON THE SCREEN?
A certain Foreign Film Production of Merit was g
tion. Motion Picture Equipment was installed for
the owners of the film were plainly disgusted. Th
O. K. What's the Answer? The SUPPLY HOUSE
solve the projection problems. Same tale of Woe.
Dollars? "Would you go to a Blacksmith to repai
consult Porter, who installed machines for the Bi
iven a Special Showing for the purpose of exploita-
the occasion. The PROJECTION was so BAD that
e Operators were first class. The machines were
that furnished and installed the machines failed to
Does it pay to save a few cents and lose hundreds of
r your watch?" When you want perfect projection
ggest and Best Photo-Productions on Broadway.
B. F. PORTER, 729 SEVENTH AVE., NEW YORK
THE ONLY SIMPLEX DISTRIBUTOR FOR GREA TER NEW YORK AND NORTHERN NEW JERSEY
from dispensing' near-beer at the foun-
tain, posting show advertising, caring for
gas engine and electrical equipment, I
project my own pictures, though falling
somewhat short of meriting the title 'pro-
jectionist.' Can't ride 'em straight yet;
still pull leather! But I am, nevertheless,
continually trying to improve my screen
results, and submit the following for your
criticism: Distance of projection, 87 feet;
drop in projection, 4 feet; picture size,
9x12; metallic screen; width of house, 24
feet. Am using 35 amperes D. C, supplied
by a 2-cylinder, 8-h. p. gas engine, belted
to a 4-pole, 60-volt, 4.5-k. w. dynamo.
Power's 6-A motor-driven projector.
Gundlach No. 2 lens, 3-wing shutter, set
3% inches from front lens. Projection
lens is 4.75 inches E. F. It is 20 inches
from aperture to center of condenser, with
a 6.6 meniscus next to arc and 8.5 bi-
convex in front, set fraction of one-six-
teenth of an Inch apart; 3.25 inches from
arc to condenser. Carbons, % cored up-
per and 7-19-inch Silver tip. What h. p.
gas engine would be required to run two
arcs and what size rheostats would be
required? Have third edition of hand-
book. Should you assist me in improving
my projection I will assure you a clear
board should you ever pull a brass col-
lared bunch through here."
Which last means that you are also
lightning jerker for the railway company,
I suppose. Don't see a danged thing to
criticise except that if you could get con-
denser back to 22 inches it would be
better. If you can't do that, suppose you
try two 6.5 pianos, for which 20.24 inches
is Just right. If you do that please let me
know which works best. I am inclined to
believe the pianos will be best under
your condition. As you will see by the
charts soon to be published, with a 4.75-
inch b. f. and a two-inch diameter pro-
jection lens you are losing a lot of light.
Remove projection lens, hold sheet of
white paper 4.75 Inches from aperture.
Strike arc, let it get burning ■well, open
dowser and machine gate and look at
size of light ray on paper, then look at
size of your projection lens. That's the
answer. As to power, if as you say, you
have a 60-volt, 4.5-k. w. generator, you
have 75 amperes capacity, which is enough
If 35 amperes is enough for one arc, and
4.5-k. w. only calls for about six horse
power, so you are all right. You see, 75
amperes at 60 volts (75x60) equals 4,500
watts, or 4.5 k. w. There are 746 watts in
an electrical h. p. and 4,500 divided by 746
equals 6 plus. As to rheostate, get one
exactly the same as you have now. As
to the chaps, et cetera, I lived in the West
many years, and my experience was that
a man in chaps was about as great a
curio as he is here in New York — espe-
cially the hairy kind. On the cattle
ranges of Texas when I was on the Den-
ver, Texas and Fort Worth, I did see a
pair of hairless chaps occasionally in rainy
weather. So butt right in. Brother Dick-
son, just as you are.
Requirements for License and Membership.
Clarence A. Martin, Ithaca, N. Y.,
orders handbook and asks:
"Is it possible to send me outline of
requirements for membership in I. A. T.
S. E. ; also for projectionist's license?"
Requirements for membership In the I.
A. are that you be a paleface, of the male
persuasion. That you be of good char-
acter. That you reside within the juris-
diction of the union you desire to join
and that you have so resided for at least
six months. You are in jurisdiction of
local union the least number of miles
from you. That you be a competent pro-
jectionist, according to the lights of the
local union examining board, which same
boards exhibit a marvelously wide differ-
ence of opinion as to what constitutes
competency. As to the license, why that
is a matter of local law here in New
York. It is left to the various cities,
w^hose examining boards for the most part
are in sad need of examining themselves,
if the product that most of them declare
to be competenf projectionists is any evi-
dence.
Projectionists' Dance.
Edward D. Hamilton, Secretary Local
Union 223, Providence, R. I., sends a most
cordial invitation to the editor, as fol-
lows:
"Enclosed find complimentary to our
first Grand Movie Ball, to be given in the
State Armory, this city, the evening of
April 24. It goes without saying that
your presence is desired on this, to us,
great occasion. We expect to put this ball
over in a way that will surpass even
the Boston affair. Of course we may
make a few mistakes in this our first ef-
fort, but the chap who never made a mis-
take is the chap who never did anything,
so we are not at all w^orried on that score.
From present indications (April 15) the
ball promises to be a pronounced success.
We would appreciate it deeply if you
would make a special effort to be with us
that evening."
Under other conditions I certainly
would, brother Hamilton, but I am not
yet fully recovered, and must conserve
every ounce of strength to get by with
my routine work. I well remember the
way you "put .over" the banquet affair the
time I visited your local, and feel assured
that whatever local 223 attempts will be
well done. Success to the ball. Maybe
next year the editor will be able to yield
to inclination and be with you. Let us
hope it will be so. This year I must be
absent in the flesh, but will be present in
the spirit.
Danisli Projectionists Not Ijlcensed.
H. C. Sorensen, Carmangay, Alberta,
orders question booklets and remarks:
"Received handbook and like it very
much. I believe that if all small town
projectionists would get and study the
handbook the results would be highly
beneficial to theatres and the business
throughout the country. It may interest
you to know that I projected pictures In
Denmark for three years, and that with-
out knowing anything about electricity
or the details of projection machines.
License was not required for projection-
ists in that country. But I am now mak-
ing up for lost time, studying the hand-
book; also I get lots of useful hints from
the department. Am a subscriber to the
World."
All right, brother Sorenson, suppose you
give us a little dope as to working con-
ditions in the projection rooms of Den-
mark. What kind of projectors do they
use? What w^ages do the men get? What
are the working conditions in general?
WE NEVER DISAPPOINT
Sergeant H. A. Fitzpatrick, Ordnance
Dept., Camp Custis, Va., desires informa-
tion as follows:
"Dear Richardson: You will undoubted-
ly be surprised to hear from one of the
craft in this long-forgotten hole. Like
all the rest, I seek information. I hope,
however, it is practical and not like lots
I read in the department. (Wonder if he
means the information we give or the
questions asked. We are inclined to think
ourselves insulted, but can't quite decide.
Ed.) I have two Simplex projectors,
which same are in good shape. Throw
is 130 feet, voltage 110. (A) What amper-
age is desirable in order to produce good
results at 130 feet? (B) Expect to use
two Power's Inductors. Can I hook them
in multiple to increase amperage? If so
show a diagram of connection. (C) Throw
is straight. What size lens do I need
at 130 feet? (D) Will a 16 feet picture
TELEPHONE BRYANT 5576
CPhMTOvr Film I^2S.^^°^es
VKl^rilA^^^ , 220 WEST 4-2^^ STREET ALLAN A.L0WNE5
^^*— «• > >M e:\aa -vt-iOK . GEN. MGR.
I
May 10, 1919
THE MOVING PICTURE WORLD
899
Ail Experienced Theatre Architect
AUTHOR OF "MODERN THEATRE CONSTRUCTION"
WILL VISIT AND INSPECT YOUR PREMISES TO CONSULT
WITH YOUR ARCHITECT OR YOU ABOUT NEW PLANS OR
NEEDED ALTERATIONS
For $25 Per Day and Railway Expenses
Address EDWARD B. KINSILA, 39 WEST 27TH ST., NEW YORK
be too large, or will it be large enough?
You understand I cannot get a table here
and I will not pay a dollar for one, so am
seeking the best information. War De-
partment will not indorse expenditure for
converter. My experience with A. C. is
limited. Have never used it for a throw
of more than 65 feet, so you see when
it comes to 130 feet I am puzzled. Am of
local 401, Centralia, Washington."
(A) Cannot tell you. Depends on size
of picture and skill of projectionist in
very Varge degree. The man who has
thorough understanding of the problems
invtylved will or may get much better re-
sults with 60 amperes than the less able
man would with 80. He must especially
understand how to plan his projector op-
tical system so as to utilize as much of
the light as possible. Then, too, it de-
pends on kind of screen and auditorium
lighting. Tou will therefore see that any
answer I might give to question A w^ould
be entirely impractical. By application
of lens tables you ought to get fair re-
sults with 60 amperes, provided you are
careful and skilful in handling the crater,
and provided the screen be a good one
and the auditorium lighting as it should
be. (B) Sure you can. Just join the
two secondary circuits and tap off them
to the lamp, first having connected pri-
mary of each inductor to line in usual
way. You must increase primary fuses
to proper capacity, how^ever. No diagram
is necessary. If by size you mean E. F.,
why that depends on distance of projec-
tion (130 feet) and size of picture. If
you are a projectionist why have you not
a textbook giving such rules as this. It
is as much a proper part of your equip-
ment as a projectionist as is a plyer or
screwdriver. I don't know what you mean
by not having a "table" and refusing to
pay a dollar for one, but if you expect
to follow the profession you won't get
very far unless you invest not merely
one dollar, but quite a few of them in
text books and kno'wledge. (D) How on
earth could I be expected to answer that
without knowing size and shape of
auditorium?
Lens Cbart Data 'Wanted.
Maurice Price, Chicago, Illinois, wants
to know more about lens chart instruc-
tions, as follows:
"In first example, December 28 lens
chart instructions, the B. F. being 4 inches
would decide distance of revolving shutter
from aperture — 8.8 inches. Now looking
in extreme left column I find it headed
E.F. and here is where I am stuck. Which
is it, E.F. or B.F. ? Have a handbook
and a set of Hawkins, but fail to find how
to measure the E.F. of a condenser com-
bination. Does the rule on page 103 ap-
ply to E. F. as well as to single lenses?"
You have confused the instructions for
the two charts. The B.F. gives you the
lens diameter and the E.F. its distance
from aperture. Rule on page 103 does
not apply to E.F. Quoting from memory,
adding the focal length of the two
separate lenses and dividing the re-
sult by four gives the E.F. of the com-
bination, when "spaced with apexes bare-
ly out of contact. Am writing this in
bed, without my library available, but
that is the way I recollect it. Thus the
E.F. of two 6.5 lenses would be 6.5 + 6.5 =
13, which divided by four gives us 3.25 as
the E.F.
Back on the Job.
H. Merrill Young, Reading, Pa., is on
the job again. He says:
"Greetings from Reading! Sincerely
hope that you are entirely recovered from
your illness. Have just returned to the
job again after a year spent in service of
our Uncle Samuel. It certainly was one
great experience!
"I can very well remember nearly all
the address you delivered before our
local here (and the exhibitors) when you
last visited Reading. It certainly did do
good, as nearly all the men showed signs
of improvement. Attached find check for
handbook. Left mine in projection room
when I went away and it lost itself dur-
ing my absence. The boys tell me there
is something new on the lens system since
I left. If so please send it to me."
Get hold of a December 28 issue of M.
P. World. If you cannot find one there
remit 15 cents to the office and they'll
send one — whoap, nope. Can't be did. Re-
member the office told me a few days ago
they were all gone. However send 50
cents and we'll send you the thing (lens
charts and directions) on heavy paper, 11
x 17 inches, for framing. That's the new
dope you were told about. Glad you're
back. My best regards to the Reading
men. If you fellers want me to I might
make a trip through Pennsylvania next
fall, lecturing on the optical system of the
projector. Depends on how many locals
would be interested. I've had slides made
and it's up to the minute hot stuff.
Horrible Examples.
F. Roemun, Jersey City, New Jersey,
took note of the letter, March 15 issue,
regarding parasites. He says:
"Don't think the name nearly bad
enough for those who make such splices
as those I hand you herewith. What
earthly use is an exchange inspector who
lets such splices remain, sending the
films to us in a condition of absolute un-
safety as to fire hazard? Seems to me the
New York City exchanges are going from
bad to worse. The proof is the samples
I send. It is enough to take the heart
out of a man who tries honestly to place
his show on the screen as it should be.
Cannot something be done to wake up the
exchanges? Only a few years ago I ran
six 'commercial reels,' all from one to tw^o
years old and had less trouble with them
than I now have with films five, four and
even three months old. I do hope you can
start something which will wake up the
exchanges in this matter."
Brother Roemun, it seems just about as
impossible to get "under the hide" of a
modern exchange manager as it is to
puncture battleship armor plate. To all
seeming they are not business men, or
even good imitations of business men.
Apparently all a certain, too numerous
type of exchange manager can see is the
actual dollar lying on his desk. One would
think a ten year old boy, of average in-
telligence, would see and know that there
is something more to the running of a
film exchange than the mere selling to a
theatre a film service, which service it
apparently is not intended to deliver, ex-
cept in part. Take the exchange you get
films from, for example. I have examined
the samples you submit. I would like to
have the pleasure of personally rubbing
the exchange managers nose on them. It
is an infernal outrage on common decency
to send out such stuff. The exchange sold
your theatre "service" presumably. Well,
if it did then the exchange is a plain, un-
varnished swindler, for the sending of
such junk does NOT constitute service.
There are just three ways by which
this outrage might be stopped, viz., (1)
Theatre managers to bring suit for good,
heavy damages for breach of contract.
(2) A law making it a penitentiary of-
fense to send out films to a theatre in any
other than mechanically perfect condition.
Such a law could easily be based on fire
hazard safety. (3) For unions to use their
power to curb the evil by prohibiting their
members from accepting for projection
reels which have not been put into safe
running condition.
This department would cheerfully sup-
port either of these plans. By sending
out junk films, or films in junk condition
rather, exchange managers are doing
their little level best to kill the goose
that lays the golden egg. They are doing
their best to bludgeon the motion picture
industry. They are proclaiming them-
selves to be shyster business men, though
that's an awful slam at shysters. They
are swindling the theatres they do busi-
ness with, as well as endangering their
900
THE MOVING PICTURE WORLD
May 10, 1919
audiences, to say nothing of perpertratlng
a shameful outrage on the projectionist.
But let a projectionist rip up ten feet of
their junk! My, my, my what a howl.
AMERICAN
Jfotoplaper
(Trade Mark Begiitercd)
The Musical Marvel Write for CataUr>«
AMERICAN PHOTO PLAYER CO.
62 West 45th Street New York City
SPECIAL
ROLL
TICKETS
Tonr own netiai
Ticket, any prlatlnf,
any colon, aoouratelj
numbered : erery roll
guaranteed. Ooapon
Tlckeu for Prlie Drawtnja:
8.000. 13.00. Prompt ahll*-
menU. Cash with the order.
Get the sample*. Send dia-
gram for Reaerred Seat Coupon TIckeU. lertal
or dated. Stock tlckeU: 5.000, 11.28; »B,00«.
$8.00: 80.000, $T.00; 100.000. $10.00.
SPECIAL TICKET PRICES
Five Thousand ll.SO
Ten Thousand 8-JJ
Fifteen Thousand *-00
Twenty-five Thousand •.•<»
Fifty Thousand 8.00
One Hundred Thousand 12.00
National Ticket Co., shamokin, Pa.
4 K. W. Electric Generating Set.
60 or 110 volts for stationary or portahle
moving picture work and theatre light-
ing. Smooth, steady current, no flicker.
Portable type with cooling radiator all
■elf-contalned.
Send for BnUetin No. 20
Universal Motor Co.
OSHKOSH, wise.
You would think a think a devil straight
from sheol had hurled his spear at an
angel!
What you say about some New York
City exchanges seems to be absolutely
true, friend Roemun. I could wish the
managers of these mis-called business in-
stitutions no worse fate than to have to
project the fearful wrecks they hand pro-
jectionists. Boiled down to real facts
what they appear to have in mind is the
forcing of projectionists to do their film
repairing and inspecting free of charge.
That seems to be about the size of it. If
your local feels like holding a joint meet-
ing with the exhibitors in its territory
on this subject, I will be glad to attend
and help map out some course to compel
exchanges to live up to their contracts
and supply films in runable condition.
I have absolutely NO APOLOGY for the
harsh language contained in this article.
The thing has long, long gotten past the
stage where even decent language can be-
gin to do justice to the matter. The men
managing the offending exchanges ap-
parently are devoid of any sense of shame,
and one can only deal with that sort of
individual with a club. Decent exchange
managers will, we are very sure, thank
us for thus plainly setting forth the
truth, because they must suffer for the
bushivists of the business. Projectionists
are invited to show this article to New
York exchange managers — the guilty and
innocent alike.
Ray Diihem Takes Up Novel Work.
Ray A. Duhem, of the Duhem Motion
Picture Manufacturing Co., has purchased
two Martin TT airplanes from the Govern-
ment and is preparing to engage in com-
mercial aerial photography. He has joined
the Pacific Aero Club and has secured
the services of experienced aviators as
pilots. The first work will be the map-
ping of San Francisco from the air and
then commercial work for large corpora-
tions will be undertaken. This ^work will
not be entirely new to Mr. Duhem as he
and Robert Powler flew over the Panama
Canal six or more years ago and made the
first and only moving pictures of that
engineering project from the air.
To Project Pictures in South Sea Jungles
When Martin Johnson prepared to re-
turn to the scenes of his former film ex-
ploits he looked over the market for a
suitable projector to display his now fam-
ous films to the savages who were orig-
inally pictured therein.
After careful investigation he selected
the Peerless Standard Projector and Hand
Generator as illustrated.
With this outfit two husky lads on the
cranks can generate enough electric cur-
rent to show a ten-foot picture.
We can imagine some excitement among
the natives of the South Seas when this
show is "put on"!
ROSS and COMPANY
KODEKICK ROSS, President
Largest Printers
to the Moving Picture Industry
Slalioncry, Forms, Tags — everythiiif; for
the cxcliangc or ofTice.
Plant located in Chicago, the logical dis-
tribution center.
448-50 WELLS ST. CHICAGO, ILLS.
arn'ZStolOOaV/i^
BECOME A PROFESSIONAL ^^1
PHOTOGRAPHER p^l^i
Tlic very opportunity for the man
Mckiiig a good .salary and an assured
luturi'. Good paying positions open
cvcr.N where; rai)id advancement, la.s-
cinatiiig work. (Jreatcr range of oppor-
tunities for high salaries or a business
of your own than in any other line.
Three months' course covers all
hraiielies :
MOTION PICTURE— COMMERCIAL— PORTRAITURE
Practical instruction with modern equipment. Day or
cvenins: classes. Easy tcrm.s. 'Phone or write for com-
plete catalog or, better still, call and investigate at once.
NEW YORK INSTITUTE OF PHOTOGRAPHY
Department 2.5 141 West 36th Street
May 10, 1919 ' THE MOVING PICTURE WORLD 901
^^/inni
ouncin^
tke recent or^anixation oP
Hie A£.6ii]]ock Bectdc Rodacb Co.
MADE Up of men with wide and
successful experience in the
electrical and motion picture
equipment industries, for the purpose of
distributing some new and vital products
designed by A. R. Bullock, one of the
world's greatest engineers and inventors
of electrical and mechanical apparatus
and appliances.
Of particular interest to those in the
Motion Picture Industry is a Current
Rectifier, designed on an entirely new
principle and possessing greater possi-
bilities with fewer limitations, for con-
verting Alternating Current line voltage
to Direct Current voltage needed at the
projection machine.
This important invention promises to
revolutionize and greatly improve pro-
jection. The Bullock Rectifier will in-
sure high-efficiency service, and is much
more compact, simple, fool-proof, and
less costly than present types of equip-
ment.
There are other new Bullock Inventions
which are equally valuable.
Watch for further announcements in this Publication.
Hie AlBullock Bectdc Hoducte Cb.
GENERAL OFFICES; 45 WEST 34th ST., MONOLITH BLDG., NEW YORK CITY
FACTORIES AND LABORATORIES AT CLEVELAND, OHIO
902
THE MOVING PICTURE WORLD
May 10, 1919
parabolic
tVlirror-
DiffbLSing
Lens
True
As The
Sun
Perfect
Definition
Ins
Venetian
Blind
Light Equipments Rented to Moving Picture Manufacturers
Under Special Contract
SUN-LIGHT ARC CORPORATION
J. JUSTICE HARMER
President
W. LOUIS PAYNE
Secretary
J. SEARLE DAWLEY
Vice-President
218 West 48th Street, New York
Telephone: Bryant 4468-4469
LOS ANGELES OFFICE
FRANK ELLIOTT
619 Wright-Callender Building, Hill Street, Los Angeles
OUR SPECIALTY
Industrial Films, Motion Picture Records of Balls, Banquets and Industrial Institutions.
No Interior Too Large for Perfect Illumination.
IL
May. 10, 1919 .
THE MOVING PICTURE WORLD
903
MOTION PICTURE FILMS
COMMERCIAL DEVELOPING
and PRINTING
Telephone Audubon 3716
,-.^>^
>*
ERBOGRAPH^CO.
LUDWIG] G. B. ERB, President
203-2U WEST 146th STREET, NEW YORK
904
THE MOVING PICTURE WORLD
May 10, 1919
(Photo by Signal Corps, U. S. A.)
(Copyright by Committee on Public Information)
Signal Corps Operator Loading His Univers;al Motion
Picture Camera in a Dugout on the Firing Line in France.
THE UNIVERSAL WAS
PUT TO EVERY TEST
by the photographers of the U. S. Signal Corps
who recorded the American participation in
the Great War and came through with flying
colors every time. It was used in the mud
and wet of the trenches on the firing line, in
the observation balloons, in the military bases
and camps, and everywhere the signal corps
photographers went, because the Universal
was the only motion picture camera found
suitable for over sea service by the United
States Government.
This was not only an honor but an endorse-
ment of the principles which enter into the
construction of the Universal. The work
which the Universal turned out for the gov-
ernment is the strongest testimonial to the
value of the camera.
If considering the purchase of a motion pic-
ture camera, learn all about the Universal — the
one piece construction which assures per-
manent adjustment, perfect operation at all
times and protection against displacement
through rough handling and climatic changes.
One large gear controls all moving parts, sim-
plifying the machine giving the most effi-
ciency, and making every piece accessible.
There are many unique and valuable features
on the Universal which are fully described in
our booklet on the camera. Write for a copy
of this.
BURKE & JAMES, Inc.
242 Ontario St., Chicago, 111.
EASTMAN
FILM
first made motion pictures prac-
tical— to-day it plays its full part
in making the best pictures pos-
sible.
Identifiable By the words "Eastman " and " K»dak*
in the film margin
EASTMAN KODAK COMPANY.
ROCHESTER, N. Y.
Gundlach
Projectfon Lenses
Can not be surpassed for critical definition* flat-
ness of field, brilliancy of image and illumination,
and we maintain absolute uniformity of quality.'
That's the reason they are used in nearly every
theatre in the United States and Canada.
iffs all!
IINTHEl
Gnndlficli-Maiihiiitan Optical Co.
us So. CUntDii A«»., RoslMSter, N.Y.
May 10, 1919
THE MOVING PICTURE WORLD
905
Motion Picture Photography
Many of the former readers of the Mo-
tion Picture Photographic Department of
the Moving Picture World may have
wondered why it was discontinued, and
in resuming it again the editor of the
World has been kind enough to ask that
I give an explanation of the reason. Like
Carl Louis Gregory.
many of the rest of you to whose eyes
this may come I have been in the army;
not over there with the big show; as I
would have liked to have been, but over
here engaged in a prosaic job of teach-
ing men in the photographic section of
the Signal Corps "how to shoot," — not
By Lieutenant Carl Louis Gregory
with rifles and machine guns or heavy
artillery, but how to shoot with a motion
picture camera or a Graflex.
Up until the armistice was signed it
was against the army regulations for an
officer to engage in literary work for
compensation, and while I was fortunate
enough to have had some little material
ready for publication, which appeared
after I had received my commission, it
was not possible for me to continue to
contribute to these columns. Even had
it being permissible, I should not have
been able to find time to devote to this
column, as the instruction work which
I was doing absorbed nearly every wak-
ing moment of my time.
Training Photographers for Army.
In January of 1918 it was decided to
establish a school at Columbia University
for the training of men for the photo-
graphic section of the Signal Corps. I
was highly complimented to receive the
offer of a commission, if I would take
charge of the photographic instruction at
this school, which at that time was called
the United States School of Military Cine-
matography. As the instruction was not
confined alone to the use of the motion
picture camera but also included a great
many branches of still photography, this
name was later changed to the Signal
Corps School of Photography.
Under the efllcient administration of
Captain Joseph D. Sears, who had been
for a number of years connected with
Columbia University and who was well
acquainted with all of the ins and out
of that institution, the school was speedi-
ly organized and laboratories for instruc-
tion purposes were installed in Have-
meyer Hall, the chemical building of the
University.
Scarcity in Eqaipment Handicaps.
The limited number of motion picture
cameras upon the market at the opening
of the school seriously handicapped us
in the equipment of the motion picture
laboratory, so that it was a considerable
period before we had enough equipment
for adequate instruction purposes, and
La Cinematografia Italiana ed Estera
Offlcicl Organ oj the Italian Cinematograph Unicn
PUBLISHED ON THE 16th AND SOth OF EACH MONTH
Foreign Sabscription: 20 francs per annum
Editorial and
Basineas OflFieea:
Via Cumiana, 31, Turin, Italy
'^IBIllIllllllllilllllllllllllllllHIIIIillllll^^
A Dependable Mailing List Service
Saves you from 30% to 50% in postage, etc. Reaches all or
selected list of theatres in any territory. Includes name of
exhibitor as well as the theatre in address. A list of pub-
licity mediums desiring motion picture news. Unaffiliated
exchanges looking for features. Supply houses that are prop-
erly characterlied as such. Producers with address of studios,
laboratories and offices. Information in advance of theatres
being or to be built.
W74
I MOTION PICTURE DIRECTORY COMPANY
19 Pmh Arcnae, Nerw York Phone: Chelsea 3227
Addressing MuUigraphing Printing Typewriting
iiiimiiiiiiiiiiimmiKiiinititfliiHi
the demands of the units going over-seas
were such that many times we were com-
pelled to relinquish some of our cherished
equipment to help fit them out.
At the time of the formation of the
school the army regulations provided
that the Signal Corps do all photographic
work and records pertaining to aerial
reconnoissance and such photographic
work as may be assigned thereto, but
as the air service was shortly afterward
made separate and distinct from the
Signal Corps this took the work of aerial
reconnaissance out of the province of the
Signal Corps, but left it practically every
other kind of photographic work per-
formed for any branch of the service.
Photogrraplilc Units Organized.
By order of the Adjutant General a
photographic unit of three men, consist-
ing of a lieutenant, a sergeant, and a
private, was ordered to be attached to
the field signal battalion of each division
of the army, and that a still larger unit
be attached to every army corps and
army headquarters, so that the demand
for photographers to do army photo-
graphic work called for hundreds of men
especially trained in military photogra-
phy.
In contradistinction to the work of
aerial reconnaissance, the work of the
Signal Corps was designated as being
land photography, although numbers of
our men made both still and motion pic-
tures from airplanes and observation
balloons. The principal object of the
photographic section of the Signal Corps
was to secure a pictorial history of the
great war, and to do this many thou-
sands of still photographs and many miles
of motion picture films w^ere made by the
men who were trained at Columbia.
Mach Detail Work to Be Done.
In addition to the historical work there
was a great deal of record work, propa-
ganda, scientific and identification photo-
graphs and motion pictures to be made
for the General Staff and Committee on
Public Information and other departments
and bureaus of the military and civilian
establishments which needed such pic-
nlAAIin CONTEBTBS
FOR REAL
SUN-LIT PICTURES
PKRraCT HEBL D2BSOLTIX6
WRITE FOR FURTHER HtFORMATION
NORTHWESTERN ELECTRIC CO.
412 «. HwM Am., CMmm laia Bnkm BUt.. Maw Ywft
For the fullest and latest news of the moving picture
industry in Great Britain and Europe — for authoritative
articles by leading British technical men— for brilliant and
strictly impartial criticisms of all films, read
THE BIOSCOPE
The Leading British Trade Journal with an
International Circulation
85 Shaftesbury Avenue, London, W.
Specimen on Application
906
THE MOVING PICTURE WORLD
May 10, 1919
U.S.Si<^f^CoRHS
School y^ Photographv
FLOOR PLfiN OF THE
STILL LABOR^TORV
Columbia Uhiulrsity
MEW YORK CITY
HEW VOfiK
tures for military purposes or for civilian
activities pertaining to the war.
It will be readily understood that the
Signal Corps School of Photography in
training men for the photographic units
and developing men for the other special
lines mentioned, require a considerable
diversity of training. The urgent need
for men necessarily limited the length
of training to the shortest time possible,
but by intensive instruction and careful
selection of students of considerable pre-
vious training most of the subjects were
covered in an eight weeks' term.
The location of Columbia at 116th street
and Broadway in New Tork made It a
centre from which It was but a short
journey to many outlying cantonments
and flying fields, where practice under
conditions closely approximating field
work could be obtained.
Organize Many DepartmentB.
Two large chemical laboratories In
Havemeyer Hall, the chemical building
of the University, were converted Into a
still and a movie laboratory, while a
large number of smaller rooms were util-
ized for lecture and recitation purposes
and for the administrative offices of the
School. A large building adjacent to the
Cathedral of St. John the Divine and the
basement and gymnasium in other build-
ings served as barracks for the students,
and their meals were served to them in
the University Commons under the super-
vision of the department of domestic eco-
nomics of Teachers' College. Offices for
the force of Instructors were for conveni-
ence located in the same building as the
laboratories. The gymnasium, swimming
pool, and shower baths were at the dis-
posal of the students at certain periods
every day, so that the advantages en-
joyed by the men were much superior
to anything that existed in any of the
temporary training camps.
The physics and chemical departments
of the University placed their apparatus
at the disposal of the school for use in
lectures in photography, optics and
chemistry. The university library pur-
chased an assortment of books upon
photographic subjects and made a special
collection of the most recent and approved
photographic authorities and placed them
in a special reading room in the same
building as the laboratories, so that they
would be , readily accessible to the
students.
Still LaUorntory Well Equipped.
In the still laboratory were four in-
dividual darkrooms and a development
demonstration room, an enlarging room,
Bass Camera Specials
Price $93.50
The I'ainous 200 ft. capacity U. S. Compact,
the lightest high grade camera made.
Stanchird lihn and frame line. Cam and
shuttle intermittent. Outside reflecting
focusing finder. Round aluminum maga-
zines. Fitted with a 50 M. M. F.: 3.5
Tessar lens, also direct finder. Weighs
only lOVo lbs. Price complete as quoted -$93.50.
Extra for suitable panoram and lilting top tripod, .$37.50.
U. S. Compact Professional Model, same as above, but fitted
crank, also reverse action, complete with 50 M. M. Ser. Ic. F
.$135.00.
with trick
: 3.5 lens.
&^
Universal Camera Service ■' ' h ^
The largest complete stock of lUiiversal Motion Picture Cameras in the
United States. Any model ready for immediate delivery. Write for special
prices on all cameras.
The name of "Bass" in connection with Motion Picture Cameras means
absolute satisfaction. Send for your latest Bargain List.
We can supply Eastman raw negative film, perforated, at $37.50 per thousand.
We will gladly lake your old Motion Picture Camera in exchange on any
new Universal, or U. S. compact. Send description.
Remember that the Bass Guarantee of Satisfaction protects you fully.
BASS CAMERA COMPANY
CHARLES BASS, President
109 North Dearborn St., Chicago Jll.
May 10, 1919
THE MOVING PICTURE WORLD
907
a lantern slide room, a copying room, a
printing room and a finishing room. An-
other separate room -wa.s utilized for a
stockroom to hold the enormous amount
of supplies and photographic equipment
necessary for the use of hundreds of
students. The rooms were equipped with
running water, large sinks, red, orange,
and green safe lights, and apparatus for
all ordinary photographic operations. In
the individual darkrooms were safe
lights, stock developing solutions, trays,
fixing tanks, wash boxes, sinks, and run-
ning water.
The plate demonstration room was
equipped like the Individual darkrooms,
but on a larger scale, with sufficient
space so that a number of students could
witness the demonstrations. To render
this more easily visible the rooms were
painted white and lighted by the latest
method of indirect lighting which made
all objects in the room visible and yet
actinlcly safe. In the enlarging room
was a 8 by 10 revolving back enlarging
camera with Cooper-Hewitt M-10 enlarg-
ing outfit and an enlarging easel adjusta-
ble to all positions. In addition to this
enlarging outfit, there were nearly a dozen
enlarging lanterns of various kinds. Also
there was an elaborate equipment of
cameras and printers.
Complete Motion Picture L/aboratory.
A small but complete laboratory for
the production of motion pictures was
Installed in the space which was former-
ly a large chemical laboratory. The
printing room, from which printed film
could be passed directly into the develop-
ing room, was equipped with a double
Duplex printer, with automatic light
shift.
The developing and wash rooms were
built in a specially constructed water-
proof tank of cement and asphalt, 2%
feet deep, so that all of the washing
tanks and surplus water could be ejected
directly on to the place underneath the
raised deck of slatted duckboard.
The developing room was a double one,
equipped on one side for negative de-
National Electric
Ticket Register Co.
Maotf actvnn of Bt«otrlo Ilckgt laa-
Inx Ukchlnea for Korlnc Picture me-
mtm and Ba«t«irant<. Bold dlraot or
Ummgh your dcslor.
NATIONAL ELECTRIC
TICKET REGISTER COMPANY
1511 Nortti Broadway
St. Louis. Mo.. U. S. A.
^ ""•^^ Color Hoods
>.
Fits 5. 10, 25
and 40 W.
Lamps
Instead of dipped lamps
Infinitely better
more lasting and
cheaper in the long run.
Made of natural colored
blown glass.
Do Not Fade or Wear Out
Reynolds Electric Co.
426 S. Talman Ave.. Chl&ago, III.
GUARANTEED
Mailing Lists
MOVING PICTURE THEATRES
Erery State — total, 2t.300 : by Statea, $3.60.
PerM.
1,500 film exchanjrea It.OO
313 manafactarers and stnilioB 3.00
368 machine and inpply dealer! 2.00
Further Parttev.an:
A. F.WILLIAMS. 166 W. Adams St.,Chicago
Signal Corps School of Photography, Columbia University, New York.
the most sensitive negative
velopment and upon the other for posi-
tive. All the w^alls were painted white,
and by means of indirect lighting, every
portion of the room was easily visible
without having to use light strong enough
to fog even
Him.
Good Washing^ and Dryins Facilities.
Washing apparatus, as well as tint-
ing and toning, was carried on in a room
LOOK HERE!
If you could entertain the surplus crowds outside
your door until seats were ready — keep them
smiling, stimulate public enthusiasm, and at the
same tin^e get bach ah the pennies paid back in
change thru your ticket window.
WOULD YOU?
invest $50.00 with the absolute assurance that
you getjyour money back — please your patrons
— advertise your house — cut your overhead and
keep the crowds coming back.
T. W. Hamlin, Says:—
Our Favorite Film Star post card machine sold
out all the cards the first day it was put on the floor.
Apollo Theatre, 209 "W. 125th St.. New York
Other machines getting from $20 to $50 per day
NOW IS THE TIME
To place your order. There is no other legiti-
mate proposition in which you can place your
money which will bring as big. quick and sure
profits as these machines, besides giving your
patrons a clean live, up-to-date amusement and
making them all boosters for your theatre.
|9^lf= We give you 6.500 cards with each machine,
fl*^ The cards sell for $65.00 which pays for the ma-
chine and leaves a cash profit of $15.00. Additional
cards can be bought to net you 200% profit. Machines
are 6 ft. high 18" wide, oak finish, mechanically perfect
and an ornament in any lobby. Catalog freeon Request
The Exhibit Supply Co.
507-509 So. Dearborn St., Chieaoe, III.
908
THE MOVING PICTURE WORLD
May 10, 1919
well illuminated by daylight, supple-
mented by artificial light over all of the
tanks. The washing room opened direct-
ly into the drying room, which was large
enough for two 2,000-foot drying drums.
From the drying room the films passed
directly into the assembling and cutting
room, so that the entire cycle of opera-
tions in the finishing of the films took
place in a series of contiguous steps.
On account of the scarcity of motion
picture cameras already alluded to, it was
necessary for the Government to make
use of a large diversity of cameras, so
that at one time or another, more than a
dozen makes of cameras were used for
instruction purposes at the school.
Among the different makes used were
Bell & Howell, Akley, Debrie, Provex,
Prevost, Moy, Universal, Pathe Profes-
sional and Pathe Portable.
How the Men Were Trained.
In the training of the men in the use
of the motion picture camera, after they
had been taught the preliminary opera-
tions of setting-up, threading, cranking,
tilting, and panoraming, they were first
permitted to take short sample scenes
of familiar subjects about the University,
and then after having demonstrated their
ability to handle the camera, they were
given definite assignments to obtain cer-
tain kinds of pictures, at events which
were happening in the city or of various
activities in the near-by camps.
Direct requests for special work for the
Government or for the Committee on Pub-
lic Information kept a number of the
advanced students and instructors busy
in turning out pictures for propaganda
work for educational purposes, and
records of various kinds.
It was my good fortune to make a great
deal of film of the work in the air service,
and I hope later to be able to tell you
something of the interesting work which
I did at the various flying fields.
r cannot help feeling that I myself was
as much of a student as any of the boys
who passed through the course at Col-
umbia and that I learned fully as much
in contact with the various men who
came from all over the country as did
any of them. For one thing, it gave me
the privilege of accumulating a great
mass of instructive material.
Motion Picture of Great Help.
It has been admitted by many promi-
nent men that the motion picture was
one of the greatest contributory factors
to the success of our war activities;
that had it not been for the great
amount of propaganda and publicity
disseminated through the motion picture
theatres it would not have been possible
to arouse the amount of enthusiasm and
the consequent liberal subscriptions to
the Liberty Loans and various charitable
drives, had it not been for the medium .
of the motion picture theatre.
In consequence of the great amount of
photographic work done, both still and
motion, there has been a tremendous im-
petus given in the interest taken in the
technical side and use of photography
for other purposes than that of the
purely amusement side; and where one
camera was in use before the war the
interest aroused in the use of photog-
raphy will bring twenty into use now
that peace is declared.
All of the students at the school were
required to keep notebooks with the rec-
ord of various formulae which would be of
use to them in their work in the army
and equally as much use to them after-
ward in civilian life should they continue
their work in photography. As near as
I can ascertain from the men with whom
I have come in contact with since their
discharge from the army, it is evident
that very few of them have any idea of
changing their occupations.
Many Had Had Photosraplilc Experience.
As the students of the school were se-
lected from their experience cards for
their previous training in photographic
lines most of them had been actively
engaged in the photographic profession
before entering the army.
It was flattering to me to find that a
large proportion of these boys who came
to the school already had notebooks of
some kind or other, many of which had
extensive clippings from the motion pic-
ture photographic department in Moving
Picture World, and I was thus able to
meet personally a large number of read-
ers of these columns, whose acquaintance
I would not have otherwise had the op-
portunity to make.
The work in motion picture photog-
raphy done by the Signal Corps School
of Photography proved an inspiration to
Columbia University, so that they have
instituted a course in motion picture pho-
tography, of which they have asked me
to take charge, so that when any of you
are in New York I shall be glad to have
you visit me at Havemeyer Hall.
The laboratories formerly used by the
Signal Corps have been turned over for
this new course, and already other uni-
versities and educational institutions are
turning with interest to this new course
of instruction and thinking about giving
more serious consideration to this im-
portant subject, which will doubless, be-
fore many years, be found in the cur-
riculum of all large colleges and tech-
nological institutes.
DO YOU KNOW
that the
Chalmers Publishing Co.
Print All the
Preferred and Practical
HANDBOOKS
dealing with the
Moving Picture Industry?
YOUR BEST LABORATORY INSURANCE
CORCORAN TANKS
With the PATENTED JOINT
INSTALLED BY US
Biograph Co.
Vitagraph Co.
Thomas A. Edison
Gaumont Co.
American Film Mfr. Co.
Kinemacolor Co.
Mutual Film Corp.
Kineto Co. of America
Goldwyn Corp.
Rothacker
Burton Holmes
Fox Film Corp.
Famous Players
Solax Co.
United States Government
Thanhouser Film Co.
Universal Film Co.
Pathe Freres
Kalem Co.
Film Co.
A. J. CORCORAN, Inc.
MANUFACTURERS AND PATENTEES
Office and Factory
751 Jersey Avenue, Jersey City, N. J.
TEELEPHONE MONTGOMERY 238
May 10, 1919
THE MOVING PICTURE WORLD
909
BOYLAN
EVEN TENSION
REEL
FOREVER ENDS ALL TENSION TAKE-UP TROUBLES
TESTIMONIALS
"The sprockets on our machines have been
used in connection with the automatic reel for
eighteen months and are still in good condi-
tion. The reels are Indispensable to us, and
we could not be without them."— F. H. YOUNG,
Manager, Iris Theatre, Salisbury, N. C.
'It has our unqualified endorsement. It works
perfectly."— F. H. RICHARDSON, Editor, Pro-
jection Department, Moving Picture World.
Patented April 23, 1918
It's All in the "Hub"
Otherwise It's a Standard Reel
"They are entirely satisfactory in taking care
of the tension, operating with practically an
even and easy tension throughout the run, yet
firmly winding Uie reel."— JOHN GRIFFITHS,
Ansonia, Conn.
"I have used the reel several days and it
meets every requirement at the take-up. I O. K.
the reel and believe it to be a valuable asset
to high-class equipment." — CLAUDE E. LINS-
TRUTH, Carthage, N. Y.
Increases Life of Lower Sprocket Many Times. Also this Reel Does Away with
the Necessity for a Take-Up Friction in the Projector Itself.
The take-up friction of the projector is set tight so that it cannot slip at all and the
tension on the film is entirely taken care of automatically by the friction between the two
hubs of the reel, the friction becoming automatically greater as the weight of the reel
increases by the film being wound on it.
It has no springs or weights or complicated mechanism and can be used on any machine
using the standard reels, without making any change whatever.
It has been tested out under all kinds of conditions for more than eighteen months.
It will save the operator all his present worries from variation in take-up tension,
losing the lower loop, etc., and will save the moving picture industry many thousands of
dollars annually through the elimination of the various kinds of damage done to the films
through excessive tension.
INTRODUCTORY PRICES
BOYLAN EVEN TENSION REEL
14-inch $3.50 each
10 " 1.50 each
Ask your nearest dealer
AUTOMATIC REEL CO,
203 Evans Building
Washington, D. C.
910
THE MOVING PICTURE WORLD
May 10, 1919
The Short Reel
That Brings
The Long Green
Moving picture theatres are right now the most
popular centers of instructive entertainment. They
appeal to the popular taste, and so do peanuts and
popcorn. Can you think of a better combination than
your Theatre lobby and a Kingery Popcorn and Pea-
nut machine?
Kingery Popcorn and Peanut
Machines
Appeal; to the Senses of Sight, Smell and Taste, while
your best thriller appeals only to sight. If every
nickel of admission represented 3% cents in profit,
you'd agree that "business was good." Well, that's
exactly the profit each nickel represents in Kingery
sales. Why not pocket this extra profit?
WRITE TODAY for our 64-page catalog donp in colors.
It will tell you what the Kingery will do for you if
you give it the chance.
"There is a Kingery built for you"
KINGERY MANUFACTURING CO.
420 East Pearl St., Dept. E., CINCINNATI, OHIO.
Perfected
Projection
Absolute portability, combined with ease of
operation, and perfected projection, has made
The DeVry Portable Projector
the recognized standard of the portable field.
Devoid of all superfluities, and built to last, its
sterlin}^ qualities engender the admiration of all
its users;— the country's leading producers, ex-
change and theatre men.
Write today for our new descriptive catalog.
It tells of the successful application of the DeVry
Projector to various needs, and how you, too, can
benefit by its use. Address,
THE DeVRY CORPORATION
1256 Marianna Street
V
CHICAGO, ILL.
The Essential Requirements
FOB
Improved Projection
SPEER CARBONS
Speer Alterno Combinations
for A. C. Work
ANB
Speer Hold-Ark Combinations
for D. C. Work
Produce Incomparable Results
Write to-day for descriptive folders.
Read the unbiased opinions of operators.
Place an order now with your Supply House
'*The Carbons with a Guarantee"
MANTTPACTUSXD BT
SPEER CARBON COMPANY
ST. MARYS, PA.
1 1731 BROADWAY
NEW YORK
23S WSSt!! ST
The Last Word
in Ticket Protection
When we announced our
New, Perfected Model
Automaticket
System
everybody in the amusement
field expected something
really worth while.
And everybody who saw the
"new model" expressed him-
self delightfully surprised at
the remarkably many im-
I)rovements incorporated in
the new model. It marks a
new epoch in ticket selling
devices. Send for further
information today. It will
pay you to know.
I
May 10, 1919
■HI III I imiiiiiiiiii
THE MOVING PICTURE WORLD
911
I I II
imimniiii mi iiiiii
The Sign that Changes
With Your Program
Federal Changeable Letter
Silveray Sign
Easy to Change:
Advertise a different feature every day. The
opalescent glass letters fit easily into the sign
and can be changed daily without difficulty.
The Silveray calls patrons, not only from your
immediate neighborhood, but from blocks
around. You have 12 months to pay for this
sign.
Works 24 Hours a Day:
The Silveray advertises your theatre or your
feature picture to every passer-by. It is equally
effective, day or night. By adding attractive-
ness to your theatre entrance this energetic
business getter fills your theatre daily. Oper-
ating costs are negligible. Only one lamp is
required for each letter. There is no other
expense. Let us explain fully.
II i iiiiiiiimiiiiiiiiiii
MAIL THIS COUPON TODAY
Hill III
FEDERAL SIGN SYSTEM (ELECTRIC)
Lake and Desplaines Streets, Chicago.
627 West Forty-third St., New York Branches in all large cities
Please send me full particulars regarding the Silveray Changeable Letter sign:
Name
Address
Theatre Name Seating Capacity
M.P.W.5
912
THE MOVING PICTURE WORLD
May 10, 1919
INTEREST GROWING IN SUNLIGHT ARCS
Good Reports from New Pacific Coast Offices
President Harmer Enthuses Over His Machine
FRANK ELLIOTT, who recently opened
Pacific Coast offices for the Sun-
light Arc Company, Inc., in the
Wright & Callendar Building, Los Angeles,
is sending back East reports of the suc-
cess of his exploitation which are highly
gratifying and lead J. Justice Harmer and
his associates at the home office on West
Forty-eighth street to believe that their
thought that they had introduced some-
thing really revolutionary in studio light-
ing devices was well founded in fact. A
number of the big studios on the Coast
are already using the lights and several
of the recent releases have been made
almost exclusively with Sunlights.
In the East a particularly attractive
contract seems about to fall into the lap
of the company coincident with the open-
ing of the new Fox Film Corporation
studios which are under course of con-
struction in New York City.
It is quite apparent that not a little of
the success which has attended the Sun-
light company's efforts to introduce the
new light has been due to the spontaneous
enthusiasm of Mr. Harmer, president of
the company who has done most of the
work of perfecting the device. Mr. Harmer
has prepared the following article which ^
sings the praises of his product. The Mov-
ing Picture World prints it because Mr.
Harmer is ready for any "Doubting
Thomases" who care to pay him a visit
at his place of business in New York.
The Sun Light Arc places at the dis-
posal of motion picture photographers a
new source of illumination. The Sun
Light Arc is not merely an arc using a
greater current than has previously been
employed in studio work, but it is radi-
cally a different source of light. The main
part of the illumination from the Sun
Light Arc is produced by a very intense
w^hite flame vapor which is confined in a
deep crater in the burning end of the
positive electrode. In the ordinary flam-
ing arc the light is produced by the entire
arc flame between the two electrodes, and
there is no localizing of the brillancy and
no crater is formed in the electrodes.
Has Special Advantages.
The advantages of the Sun Light Arc
for motion picture photography are numer-
ous. In the first pla,ce the confining of
the bright vapor in the intensely hot
crater makes the light very steady and
free from flicker. Small disturbances do
not effect the light or change its intensity
in the manner that is so noticeable in the
small flaming arcs where the light eman-
ates from the arc flame itself. Another
reason for the extreme steadiness of the
light is the fact that the high current
used (150 amperes) makes an arc which
has considerable inherent stability due to
what might be called its ow^n inertia. The
advantages of a steady light of high
candlepower are universally appreciated
by motion picture photographers.
It is extremely interesting to know that
in this form of arc more candlepower has
been squeezed into a small space than
has heretofore ever been accomplished by
man. In order to conceive of w^hat it
means to produce one hundred thousand
candlepower from the end of a five-
eighths-inch carbon let us suppose that a
small portion of the vapor from the posi-
tive crater might be dipped out of the arc
on the head of a pin. This amount of
light would give about 800 candlepower.
The concentration of the light has the ad-
vantage in effect work and artificial sun-
light work of casting extremely clean cut
and sharp-edged shadows, such as cannot
be produced with the same eCfectiveness
with any present illuminant available in
the studios. The point may be brought
up that concentrated source of light has
only a limited use. This is appreciated,
but it must be realized that it is very
simple to cause diffusion of a concen-
trated source of light by any one of a
number of means, but it is Impossible to
concentrate a diffused source of light.
Another feature of this arc, which is
partly responsible for the unusual effi-
ciency of the unit, is that nearly 80 per
cent, of the total amount of light from the
arc falls in the hemisphere toward which
the positive carbon is facing. This use-
ful distribution of the light is due to the
fact that such a large percentage of it is
emitted from the crater, hence when the
arc is viewed from some point where the
crater face is not visible, the candlepower
is extremely low. The Sun Light Arc is
the first illuminant for general studio
lighting within the zone to be illuminated;
other sources of light all have a uniform
light distribution in all directions, and
hence must use some form of white re-
flector in order to reflect the 50 per cent
of the light which falls away from the
scene, back onto the scene.
Another important application of the arc
is for spot lighting. With a concentrated
form of light of this intensity and a small
parabolic reflector 24 inches in diameter,
a beam of light can be produced which
will give very high intensities for indoor
and outdoor work at near ranges, i. e.,
from 10 to 80 feet. For special w^ork out-
doors, it is possible to photograph sets by
the light of the beam at a distance of
over one fourth of a mile.
The previous paragraphs have dealt with
Do You Appreciate "TROUBLE-PROOF" PROJECTION?
Is the Carbon that Satis.fies Projectionist and Audience Alike.
DIRECT CURRENT ONLY
Many projectionists have found that the source of their trouble in obtaining good projection was due to the carbons
they were usinp. Not until they tried the Columbia-Silver tip combination were they completely satisfied, and now this
combination is firmly entrenched in the estimation of the majority of all motion picture men.
Naturally here's the reason: Perfect Illumination of the screen— No Flicker— No Shadows. Moreover, the special
construction of the Silvertip reduces the annoyance of con tinual adjustment.
WHITE A. C. SPECIAL CARBONS
These carbons have as high a reputation on alternating current
as the Silvertips have on direct current projection.
WRITE FOR FOLDERS
NATIONAL CARBON COMPANY, Inc., Cleveland, Ohio
May 10, 1919
THE MOVING PICTURE WORLD
913
No Splutter
No Flicker
No Carbon Dust
No Crater Troubles
—if you use WESTINGHOUSE MAZDA
LAMPS for Motion Picture Projection.
The 900-Watt lamp is recommended for
general motion picture theatre service,
and will give satisfactory service for
throws up to 100 feet on a 12-foot by 16-
foot screen.
The 600- Watt lamp is for use where there
are shorter throws and smaller screens,
as in churches, lodges, colleges and other
places. It is i)articularly adapted for use
on rural lighting outfits where the powder
supi)ly is limited.
Write for descriptive matter
Westinghouse Lamp Company
165 Broadway, New York City
Sales Offices and Warehouses
Throughout the Country
For Canada: Canadian Westinghouse Co., Limited
Hamilton, Canada
.t>.
GUARANTEED BY THE NAME
WESTINGHOUSE
MAZDA LAMPS
For Motion Piciure Projection
914
THE MOVING PICTURE WORLD
May 10, 1919
the advantages of the Sun Light Arc in
intensity and concentration of the brilli-
ancy. There is another very important
feature of the Sun Light Arc. This might
be called the quality of the light. All
photographers agree that the ideal light
for photography is sunlight and North
skylight. The ideal artificial illuminant
Is that one which nearly approaches day-
light in quality. Daylight is not highly
colored, but is usually referred to as pure
white. In comparison with most artificial
lights it would be called slightly bluish
in hue. Daylight is also very actinic.
The standards of photography are, in gen-
eral, set by the results which the photog-
rapher obtains by daylight. When the
photographer can obtain results of a
similar sort by artificial illumination, such
illumination will be considered ideal. The
Sun Light Arc is very similar in quality
of light to brilliant daylight; It is clean
bluish white in color, and is also ex-
tremely actinic.
This explains very conclusively why the
results obtained with the Sun Light Arc
appear not only true to the eye but also
true to the camera's eye.
There is probably no equipment in
existence from which it is possible to ob-
tain so much light with so little weight
of apparatus. This feature combined with
the remarkable photographic qualities of
the light makes it ideal for portable equip-
ments. The complete unit is easily
handled by two men. The lamp with its
container, trunnion arms and swivel base
weighs 150 pounds. A tripod is furnished
which weighs about 70 lbs. In addition
to those units a 75 pound rheostat is neces-
sary when the apparatus is operated from
a standard 110 volt circuit.
machines for the Verdi Theatre, San
Francisco, whose other machines have been
shifted to the Allies Theatre; two ma-
chines and a rectifier for the York The-
atre, also of this city; one Simplex for
use at Folsom prison, Folsom, Cal.; two
for the Mission Theatre, Dinuba, con-
ducted by Walter Evans; two for the Wil-
lows Airdome, soon to open at Willows,
Cal., and two for the theatre at San
Leandro, Cal., opened on April 15 by
George Freitas and David Wilson.
returned to civil life after having served
as a first lieutenant in the American army.
The Film Developing Corp. at present
occupy an entire three-story building in
West Hoboken. The large corps of expert
workmen who have been assembled use
standard Bell & Howell equipment and the
appointments of the plant throughout are
modern.
Equipment Business Improving.
The management of the Breck Photo-
play Supply Co., of San Francisco, notes
a steady increase in business of late, with
more inquiries than for many months.
Recent sales have included two Simplex
Film Developing Corp.
Will Increase Capacity
PLANS have just been announced for
the enlargement of the already splen-
did commercial laboratory and print-
ing plant of the Film Developing Corp. at
No. 216 Weehawken street. West Hoboken,
N. J. Additional machinery is to be in-
stalled and an even more efficient system
inaugurated which will increase the
capacity of the plant from 500,000 feet per
week to 1,000,000 feet.
The Film Developing Corp. is not a new
business and is already favorably known
throughout the moving picture trade.
Within the past few weeks, however,
many important changes have been made.
As at present organized the company has
for its officers: Harry Houdini, president;
Theodore W. Hardeen, vice-president, and
Alfred Davidson, secretary and treasurer.
Houdini's recently developed interest in
the moving picture industry has e-xcited
no little comment. His initial venture was
recorded when he starred in the Houdini
serial, a series of two-reel pictures which
are said to have met with a degree of
success rarely equaled. Mr. Hardeen, who
is associated with Houdini in the Film De-
veloping Corp., will be recalled by amuse-
ment men as a recognized theatrical per-
former who has, like Houdini, specialized
in "escape" work. Mr. Davidson, secretary
and treasurer of the company, has just
Certainly It Pays to Advertise.
Ask the Exhibit Supply Company, Chi-
cago, and they'll tell you that an adver-
tisement in Moving Picture World, offering
something that will make picture show-
men money, registers quickly and surely.
This company produces a slot machine,
built to stand or be hung on the wall in a
theatre lobby, that delivers photographs
of screen queens.
Among the results of the first advertise-
ment placed in Moving Picture World by the
Exhibit Supply Company were sales to
Apollo Theatre, New Tork, where the
entire supply of pictures was sold in one
day; Blue Mouse Theatre, Fort Worth,
sold out in three days, and Avon Theatre,
Utica, N. T., sold out in one day; a few
scattered instances of results.
When You Advertise
in the
Moving Picture World
You Reach People
who are
Willing and Anxious
to Buy.
WHOLESALE DISTRIBUTORS
The New Motor Driven
American Projectoscope
Perfect projection — film can run forward or backward —
or Ktopped on the screen at any single picture.
Ask For Demonstration
Motion Picture Apparatus Co., Inc.
110 W. 32nd St. Farragut 4779 New York
FOR SALE
1 — Moy Camera with 90 Millimeter Lens
1 — Moy Camera without Lens
2«— 2M Ft. Cartridge Boxes
t — ^Tripods
t— 4 Tnbe, Cooper Hewitt, 220 Volt— Type 12, 24 Inches
1—8 Tube, Cooper Hewitt, 220 Volt— Type 12, 24 inches
t— «• Powers Projectors Motor Drire, 110 D.C.
7— Printing Machines (Bell & Howell)
2 — Moy Perforators
IC — Debrie Perforators
lA — Ambrosio Perforators
25 — All MeUI Factory Chairs with backs
4 — All Metal Factory Stools
1— Small Safe
1 Moy Printer
25 — Film Racks
1 — F & S Printing and Enlarging Cabinet with Cooper
Hewitt Light and Rheostat for 115 Volts D.C.
2 — S-Frame Tanks, made of Gulf Cypress by A. J. Cor-
coran
2 — 3-Frame Tanks, made of Gulf Cypress by A. J. Cor-
coran
1 — l-Frame Tank, made of Gulf Cypress by A. J. Cor-
coran
APPLY TO
The Vitagraph Co. of America
EAST FIFTEENTH STREET and LOCUST AVENUB
BROOKLYN, N. Y.
May 10, 1919
THE MOVING PICTURE WORLD
915
DEEP MYSTERY FINALLY LAID BARE
J. E. Robin, Aided and Abetted by Messrs. Edwin S. and B. F.
Porter, Explains Hectic Signs on Godfrey Building Which
Have Been Annoying Film Trade — Cinema Equipment Center
SOME weeks ago the Godfrey Building,
at 729 Seventh avenue, broke out all
over with queer and mysterious erup-
tions. On the windows, in the elevators,
and everywhere one looked were to be
seen hectic signs in red and black, read-
ing "Something New in Movies."
No one knew what it was all about.
Repeated inquiries brought no satis-
factory answer. It was just "something-
new" in a field vs'hich has been worked
forward and back and through the mid-
dle until it seems perfectly reasonable
to assume that there can be nothing real-
ly new in it.
Now comes J. E. Robin, flanked by
Edwin S. Porter and B. F. Porter, to
make a brief preliminary statement — for
these are the men who are behind this
"something new in the movies."
A projection laboratory for demonstra-
tion and experimental purposes — a sales-
room where one may purchase anything
and everything that has to do with the
equipment and operation of a moving
picture theatre or a moving picture
library — this is the answer.
The new enterprise is ofllcially listed
as the International Cinema Equipment
Center, operated by the Cinema Equip-
ment Center, Inc., a closed corporation
of which Edwin S. Porter is president,
J. E. Robin, vice president and general
manager, and B. F. Porter, treasurer.
Backers Kxperienceil Men.
The gentlemen mentioned are all well
known in the moving picture industry
and the records they have made for note-
worthy achievements in lines allied with
their new venture is of interest in that
it has much to do w^ith the Cinema Cen-
ter's chances for success.
Edwin S. Porter's most important con-
nection at the present time is with the
Precision Machine Co., whose activities
he has directed with striking success for
the past couple of years. In the earlier
days he was the mainspring of the Fam-
ous Players company where his ability
as a technical director of moving pic-
tures was used to splendid advantage.
J. E. Robin, vice president and general
manager of the new enterprise, has had
a hand in the perfection and exploitation
of a number of the best known makes of
moving picture projectors, including the
Simplex and the Baird. His work in the
projection field has attracted considerable
attention at the various world's fairs;
at the San Francisco Exposition he was
given the highest award as a cinemato-
graph engineer.
B. F. Porter, treasurer of the new com-
pany, is best known as New York sales
manager for the Precision Machine Co.
In this capacity he has made some of the
most important projection installations
in the United States.
Have liiiilding'H Kiitire Second Klo<;r.
The Cinema Equipment Center is be-
ing established on the second floor of
the Godfrey 15uilding which it will oc-
cupy to the exclusion of all other busi-
ness. Ten thousand square feet of floor
space have been taken. About $14,000
is being expended in fitting up the place.
As has been suggested, the Cinema
Center, in a sense, will be a permanent
exposition at which may be seen in actual
operation every device necessary to the
most efficient operation of a picture the-
atre or a laboratory. There will be
booths for approximately fifty manufac-
turers who have wares to sell the picture
trade. A number of these manufacturers
are planning to keep their own repre-
sentatives constantly in attenciance;
others will entrust their interests to the
corps of experienced salesmen who -will
be employed by the Cinema Center peo-
ple. The manufacturers assembled will
be in non-competitive lines and a point is
being made of the fact that those being
accepted are the cream of the field, and
those with established reputations for
reliability and fair business dealing.
There are a score of angles to the
new enterprise which can better be
elaborated upon in the near future after
the business is under way. With this
preliminary announcement is reproduced
a, floor plan of the new laboratory anrt
salesroom which will do much toward
explaining the general idea. Of particular
interest is the method which is being
worked out for the demonstration of all
kinds of electrical and mechanical de-
vices commonly used in a moving picture
theatre.
.Model Thentr? and Booth.
One part of the big sales room is being
fitted up as a model theatre, expensive
ALSO JAY BELASCO IN'OH'BABY
l"^ou Can Tell a Different Story
Each Day With This Sign
ICich letter is jtioimted on a in-ial panel built to fit, To chan.trt: v..^ ^tadinj
you simply ->liii mu iMie set of lettt-rs and put in- another— no wiring or lamps
to change. It takes just a fen- jnuuite.s. No lamp breakage.
And best of ail this sign gives, you the distinctive, olean-ciit Onlex letters
on a dark backgrou n < i — .ra ised letters with unbroken outline — daytime
display as well as iiight display.
We shall be glad to tell you the whole i,tory of Oplex sign.s. Won't
>ou let us know something of your particular lieeds?
THE FLEXLUME SIGN CO.
Please
send me
full infor
ma 1 1 o n in
regard to Oplex
signs
SltD ShouKi RmI.
1336-1342 Niagara Street
Buffalo, N. Y.
916
THE MOVING PICTURE WORLD
Mav 10. 1919
portieres closing it off when it is to be
darkened for use. At the rear of the
theatre seating space there is being in-
stalled the finest and most complete pro-
jection booth which has ever been con-
structed. Special switchboards which
will almost perform miracles w^ith elec-
trical current have been devised. Sim-
stenographers, and private offices for the
use of those who may require them.
Visitors will be asked to register and
information as to their particular where-
abouts in New York during their stay
in the city will be available for all those
whom the visitors desire to have it.
Work on the new business place has
been proceeding rapidly
!for some time. Booths and
show cases are being in-
stalled, the theatre and
projection booth are being
fitted up, and soon the
decorative refinements will
be installed. It is hoped
that the doors may be
thrown open for business
about May 15. Prac-
SCAL£ iAi,pro
SEVENTH AVENUE
plex projectors will be used and it will
be possible to rig them up at a moment's
notice with the various types of motor
generators, transformers, etc., which are
offered as aids to perfect projection. This
means that a prospective purchaser of a
projection set will be able to visit the
salesroom and laboratory and see any
equipment he may contemplate purchas-
ing operating under exactly the same con-
ditions which he will encounter in his
home town, whether it be in Indian or
Indiana.
The theatre will be equipped with two
or more screens which can be used simul-
taneously, making it possible to compare
projection results under varying condi-
tions. Meters and other measuring de-
vices will provide accurate knowledge of
any savings in current which are possible
as the result of various combinations of
projection machinery.
The facilities provided by this model
theatre and projection booth will be avail-
able for the manufacturers interested for
experimental work and it is hoped that
the Cinema Equipment Center will be
the birthplace of many new ideas for the
general betterment of the entire moving
picture Industry.
Convenicnceai for Bnyera
The Cinema people expect that what
they will have to offer will make their
place of business attractive as temporary
headquarters for the many prospective
buyers who are to be found in New York
from day to day, and their plan calls for
a lot of comforts and conveniences for
these visitors. There will be a big tele-
phone exchange, a telegraph office, public
tically all of the booth space has already
been contracted for.
Two Tourneur Pictures
Ready for the Public
THE Maurice Tourneur Productions an-
nounce that two of Mr. Tourneur's
pictures will reach the public about
the same time. "The White Heather," the
first one filmed by this well known direc-
tor on the Pacific Coast, will have its
premiere at the Rialto Theatre, New York,
during week of May 4, and "My Lady's
Garter," which was filmed by Mr. Tourneur
before leaving New York, will soon be
presented to the public.
These two productions are in marked
contrast to each other, and show the
versatility of the producer, who has a
number of high-class motion pictures to
his credit.
"My Lady's Garter" is from the success-
ful novel of the same title written by
Jacques Futrelle, who lost his life in the
Titanic disaster. The screen rights to this
novel were retained by the author, who
took the view that "the day will come
when good stories will command big
prices from producers of motion pictures."
After Mr. Futrelle's widow witnessed
Mr. Tourneur's production, "Alias Jimmy
Valentine," she was impressed with his
work, and arrangements were finally made
by which Mr. Tourneur secured the right
to use this story for a special production.
The cast of "My Lady's Garter" includes
Sylvia Breamer, H. E. Herbert, Wyndham
Standing, and the well known French
actor, Paul Clerget.
Simplex Canadian Agent in Netv York.
George F. Perkins, of the Perkins Elec-
tric Company, with offices in Montreal,
Toronto and Winnipeg, was a visitor at the
Simplex factory this week. The Perkins
Electric Company are Canadian Distribu-
tors for the Simplex Projectors and re-
ports from that section indicate a heavy
Simplex business.
Mr. Perkins had just completed a busy
week at Atlantic City, where he played
an important part at the Electrical Con-
vention, also taking part in the three
days' convention at the Society of Motion
Picture Engineers at Philadelphia.
Simplex a Feature at Movie Ball.
At the big Movie Ball held at the State
Armory, Providence, last Thursday, the
Precision Machine Company included In
their display the $1,400 nickel-plated prize-
winning Simplex Projector, which has been
exhibited in all parts of the country.
Among those prominent at the Simplex
display were W. C. Francke, of the Pre-
cision Machine Company; Harry Asher and
Cecil Wood, of the Boston Motion Picture
Supply Company, southern New England
distributors for the Simplex, and David
Davidson and his manager, George But-
ler, of the David Davidson Studios, Provi-
dence, distributors for Simplex.
Moving' Pictures as Aid to Insane.
Dr. Ross, superintendent of the institu-
tion. State Hospital for the Criminal In-
sane at Dannemora, N. Y., declares to C.
C. Charles, Simplex Distributor at Albany,
that the use of motion pictures has proven
one of the best mediums for controlling
unruly inmates, all of whom are very much
interested in the weekly exhibition of
movies. In the event of misbehavior on
the part of any of the patients, the priv-
ilege of viewing the pictures is taken from
them, with the result that the morale of
the institution has greatly improved since
the introduction of motion picture exhibi-
tions through the use of the Simplex.
To whom it may concern
Rcferrins to the announced intention
of Mr. Oliver Morosco to give or authorize
the giving of motion picture perform-
ances of the pl■^y
"PEG 0' MY
HEART"
of which the under.signcd is the author,
attention is called to the following provi-
sion contained in the contract with Mr.
Morosco, dated the 19th day of January,
1912, to wit:
"No alterations, eliminations
or additions shall be made in
the play without the approval
of the author."
Tlie undersigned will not consent to
any alterations, eliminations or additions
in his play, if used for purposes of
motion pictures, and will not consent to
the introduction of additional charac-
ters or incidents or scenes, should the
play be used for motion pictures.
On a violation of the above provision,
application will be made for an injunc-
tion.
Tlio undersigned lias also Instructed liis counsel
to Hie. without delay, an application in Uie
.Supreme Court of the United Sutes. for a writ
of certiorari, to review the judgment of the
Circuit Court of Appeals, recently rendered In
his suit attainst Mr. Morosco, the court not Ijeing
unanimous on the aue«tion of the rlRht of Mr.
Morosco to make a picture of the pla.v.
J. HARTLEY MANNERS
May 10, 1919
THE MOVING PICTURE WORLD
917
COMMERCIAL
DEVELOPING
and PRINTING
HE most modern laboratory in
the world witli a present work-
ing capacit}^ of 500,000 feet per
week is at your disposal.
Our plant, comprising 31,590 square feet,
is equipped throughout with the latest
approved Bell & Howell machinery.
From its acceptance to delivery, your, work
is handled in its entirety by film experts.
Our motto — quality first, plus service and
price — is your insurance.
A 'phone call will bring our representative
to your office. Remember to call "Union
3692" when 3^ou are in the market for
developing or printing of the finest grade.
FILM DEVELOPING CORP.
HARRY HOUDIM, Pres.
ALFRED DAVIDSON, Secy, and Treas.
THEO. W. HARDEEN, Vice-Pres.
216 Weehawken Street
West Hoboken, N. J.
918
THE MOVING PICTURE WORLD
May 10, 1919
COOPER HEWITT HAVE NEW SPECIALTY
Elevator Winged Stand Latest Device Contrived to
Save Time, Money and Inconvenience in Studios
Consistent with the reputation estab-
lished by the Cooper Hewitt Electric
Company, as the premier exponent of arti-
ficial illumination for motion picture stu-
dios, wlun they equipped the first arti-
ficially illuminated studio fifteen years
ago, they have continued to hold their
position in the vanguard by keeping pace
with the rapid strides of the industry; by
foreseeing its needs and supplying them
as fast as they developed.
The newest addition to its long list of
special lighting equipment is the Ele-
vator Winged Stand.
The Elevator Winged Stand is a com-
bination of the skylight or overhead light
with the floor stand or side light. This
unit is especially flexible, and is par-
ticularly useful where the studio roof does
not permit of the installation of the over-
head crane system of light distribution.
The Elevator Winged Stand.
The eight vertical tubes of the lower
portion of the unit are built in two swing-
ing frames or wings, and may be swung
out to each side of the stand where "close-
ups" are wanted with particularly good
illumination in the near foreground. By
posing the subject in front of the unit
and shooting through the uprights of the
frame an even illumination from both
sides by means of the swinging wings
and top light from the overhead portion
is quickly secured, while the ease with
which each section may be adjusted makes
the attainment of an artistic balance of
light and shade the w^ork of only a few
seconds.
Conserving; Direotor.s' Patience.
The director who has had to fume and
wait for the tiresome adjustment of a
number of lamp stands and who has wit-
nessed the inroads on precious working
time entailed in getting the "close-ups"
for cut-ins on his big scenes will immedi-
ately recognize that the saving in over-
head charges will pay for one of these
new units in a very short time.
The outfit shown in the cut is for direct
current — the alternating current outfit is
similar, except that the alternating cur-
rent type tubes and auxiliaries are used
Instead of the direct current type.
Another very useful unit recently de-
veloped by the Cooper Hewitt Company
Is the Foot-light Unit, which is a low
truck on ball bearing castors carrying
four of the \fing lamp tubes mounted
horizontally near the floor. Each tube
is mounted in a white enameled reflector,
and the entire unit of lamps is covered
by a heavy galvanized wire guard to pro-
tect it in "rough-house" scenes, w^here its
position on the floor might render it more
susceptible to accident from the move-
ment of props or the unrestrained action
of a violently moving actor.
Concerning Early Days.
As the name implies, these stands give
a source of light from almost the level
of the floor, throwing the light up into
the set and illuminating shadows cast by
overhead lights. They eliminate the
heavy shadows cast by large hats, show
details under tables, furniture, beds, etc.,
and are invaluable for "close-ups" of feet
or objects on or near the floor, and for
fire light effects from a fire place or
similar situations.
The motion picture industry has grown
to enormous proportions since the first
studio was lighted with Cooper Hewitts
fifteen years, ago. Where there were five
firms making pictures then, there are
several hundred now; where there were
a hundred actors, there are now thou-
sands; vyhere there were a hundred thou-
sand dollars invested in equipment, there
are now a hundred million.
Wonderful progress has been made in
every department of the business. Prom
the crude and for the most part slap-
stick work done by a few people have
grown the elaborate plays and brilliant
spectacles participated in by many artists
w^ith their huge companies. Scenes made
in all parts of the world are combined
to make the completed story.
The development from the "movies" of
fifteen years ago to the dramatic, his-
torical, educational and feature produc-
tions of today has been brought about
by the growth of the public demand. At
the very foundation of this demand is the
insistence that the pictures on the screen
be portrayed truly. This can only be done
by the highest excellence in photography,
and its first essential is proper lighting.
It requires light in a considerable
quantity of short vsrave length and high
actinic quality to reduce the silver on the
film so it may bo developed into a satis-
factory photograph with light and shade
and modeling.
Quantity and quality must go hand In
hand. The motion camera makes six-
teen exposures to the second. At this
speed there must be sufl^cient light to
act on the sensitized film. The quality
of the light must be equal to the best
north light in diffusion, and both quantity
and quality must be uniform and con-
stant as long as required for the picture.
The Cooper Hewitt fulfills the speci-
fications for the ideal light; it is ex-
tremely actinic, i. e., rich in the green,
blue and violet rays; it is free from
glare; it is perfectly diffused and steady
at all times; it has daylight quality; it is
ideal for portraiture; it is available at an
instant notice; it is highly efficient, has
long life and requires no trimming or at-
tention, and may be perfectly controlled.
Over one hundred studios both in Europe
and America have demonstrated that the
Cooper Hewitt lights, conforming as they
do to the above specifications, produce in
motion picture studios results superior to
daylight, in that daylight is a most vari-
able quantity and ' only available a few
hours per day.
With a large payroll, a long program
and a release date, the manager of a
studio must have the best light to be effi-
cient. A good scenario cleverly acted and
beautifully set will waste a lot of film
for the producers if not properly lighted —
the final test is the quality photogra-
phically. Insufficient and improper light-
ing is a danger to avoid. It often costs
more to "retake" than the lights cost
originally. Light is cheaper than labor.
Cooper Hewitt on tlie Const.
"Overhead," that bugbear of all man-
agers, can be cut in half if the studio
can take "as good pictures at midnight
as at midday." Many studios in that
"Land of Sunshine," California, have put
in Cooper Hewitt equipment for this very
reason.
The lights are installed in the most
modern glass studios, and blend perfectly
with daylight: they make it possible for
all "dark" studios to secure results equal,
and some producers say superior, to the
daylight studio.
A motion picture company which orig-
inally installed Cooper Hewitt lighting
equipment in their indoor studio con-
tracted for nearly a thousand of the Auto-
matic Cooper Hewitt Lamps w^hon they
erected their modern plant, a testimonial
which speaks convincingly for itself.
Many manufacturers have added two, three
and up to ten studio lighting equipments
to their original installation.
American Photoplaycr Co 900
Amusement Supply Co 897
Automatic Reel Co !K)9
Automatic T. S. & C. R. Co 910
Bass Camera Co 900
Bioscope, The 905
Bullock, A. R., Elec. Prod. Co 901
Burke & James, Inc 904
Cinema, The 89G
Cooper Hewitt Electric Co 919
Corcoran, A. J., Inc 908
Cromlow Film Laboratories 898
DeVry Corp 910
Eastman Kodak Co 904
Erbograph Co 903
Exhibit Supply Co., The 907
Federal Sign System (Electric) 911
Film Developing Corp 917
Flexlume Sign Co 915
Goerz, C. P., American Oiitical Co 895
Gold King Screen Co 897
Gundlach-Manhattan Optical Co 904
Keugery Mfg. Co 910
KInsila, Edward B 899
Kraus Mfg. Co 89G
La Cinematografla Italiana 905
Manners, J. Hartley 916
Master Machine Tool Co 897
Moore, Wm. N 895
M. P. Handbook 895
M. P. Directory Co 905
M. P. Apparatus Co., Inc 914
National Carbon Co 912
National Electric Ticket R<?gi3ter Co 907
National Ticket Co 900
N. Y. Institute of Photography 900
Northwestern Electric Co 905
Nyhagen, Reuben A., Co 89R
Peerless Projector Co SO.*!
Professional School of Picture Playing 896
Porter, B. F 898
Reynolds Electric Co 907
Ross & Co 900
Sim-Light Arc Corp 902
Spccr Carbon Co 910
Typhoon Fan Co 899
Vitagraph Company of America 914
Westinghouse Elec. & Mfg. Co 894
Westinghouse Lamp Co 913
Williams, A. F 907
Universal Motor Co 000
May 10, 1919
THE MOVING PICTURE WORLD
919
The Studio Light for Perfect Pictures
For a Complete Descriptive Article on this Model Lighting System
Write for Reprint No. 38
Our Customers Prove Our Supremacy
American Film Co.
Biograph Co.
Blackton Productions, Inc.
Famous Players-Lasky Corp.
Fox Film Corporation
Albert Capellani Productions, Inc.
Burton George Productions, Inc. Goldwyn Pictures Corp.
Crystal Film Corp.
Eastern Film Corp.
Emerald M. P. Co.
Erbograph Co.
Ideal Film Studios & Lab.
Kalem Co.
Metro Pictures Corp.
L-Ko Picture Co.
E. K. Lincoln Players, Inc.
Mary Pickford Film Co.
Oliver Films, Inc.
Rothapfel Picture Corp.
Norma Talmadge Film Corp.
Paragon Films, Inc.
Pathe Freres
Peerless Features Producing Co.
Plimpton Epic Features, Inc.
Rothacker Film Corp.
Selig Polyscope Co.
Triangle Film Corp.
Universal Film Mfg. Co.
Vitagraph Company of America
Screencraft Pictures Corp.
Thanhouser Film Corp.
No Heat — No Glare — Perfect Diffusion — Absolutely Not Injurious to the Eyes
Ask any director, camera man or Motion Picture Star — then write us.
Cooper Hewitt Electric Company
General offices and works, 8th and Grand Streets, Hoboken, N. J.
Boston Chicago Cincinnati Cleveland Detroit Los Angeles Philadelpliia Milwaukee Pittsburgh
Bulletin No. 77 shows new model— Write for it
St. Louis Syracuse
920
THE MOVING PICTURE WORLD
Mav 10, 19.19
THE RED LANTERN" STARS NAZIMOVA
Wonderful Spectacle, Based on Edith Wherry's Story,
Presents Great Opportunity^ for Business Getting
Through Publicity Methods Suggested to Showmen
By Epes Winthrop Sargent and Walter K. Hill
THE best advertisement you can pos-
sibly have for this production is a
person 'who has seen the play. This
does not mean that you do not need to
bring into play every advertising device
you can, but the word-of-mouth advertis-
ing- of those who have seen the produc-
tion will clinch the effect of all your
other work.
Do everything- in your power, but bear
in mind that the personal indorsement of
those of your patrons who have seen the
production will mean much additional
money to you, so make a special effort to
get a big turn-out of intelligent spec-
tators for the opening matinee. If you
are not', in the habit of giving matinees
save oh Saturday, give one for this in
any event. If your matinee business is
apt to be small, take means to increase it.
Assemble 500 Personal Boosters.
The simplest scheme "is to give away
large numbers of tickets good only for
the first matinee showing. A better way
would be to arrange with women's clubs,
social organizations or church aid and
especially foreign mission societies to sell
special matinee tickets on 25 per cent,
commission. If you cannot get these to
work with you, then give a special mat-
inee at a nominal admission and tell just
why you do it. Get out an announcement
that runs in effect:
We w-ant 500 press agents for "The Red
liantt'rn." We want 500 patrons of the
lllank Theatre who will go out and tell
their friends just what a wonderful pro-
duction "The Ked Lantern" is. W^e want
500 persons who will tell others just ho-w
Kreat Xaximova is in this {greatest of all
her pictures.
For this reason we shall make a spe-
cial presentation of tiiis play on (date),
when an admission of only (price) will
he eliaruretl. Wc are KoinK to eharge the
dilTcrence in admission to the advertisiuK'
account.
Personal Publicity Will Count.
If you work this stunt properly and
fully, the moral effect will help, but your
chief gain will be the scattering through
the town of several hundred persons who
will tell others that your advertising has
not overstated the excellence of the of-
fering.
It is to be presumed that you have
played Nazimova in her other produc-
tions. If you have, tell your patrons that
this play has the charm of "Revelation,"
the dramatic quality of her best, and as a
spectacle far exceeds "Eye for Eye," both
in elaborateness of scenes and in the
crowds and their handling.
Get the strip of seven portraits shown
in the press sheet. Kun this before you
start your full advertising campaign.
Under It ask who can name the seven
picture pla,yers shown. Offer a small
prize or, better still, have the paper offer
the prize. Few will guess that all seven
are Nazlmova.
Open CnmpaiKii with Guessing: '>Iatcli.
When the campaign is started you can
declare the winner and make this your
text for an article on the wonderful dual
role she plays. The contrast in character
and appearance is wonderful. Lay stress
upon this whether you use the prize
scheme or not.
Start your actual campaign with the
snipes offered by the exchange. Get
plenty of these. Get enough to cover a
mile radius in cities and your own town
and the next in the country. Two days
later post your regular paper. Get as
many of the 24-sheets as you can and get
a few extra ones to guard against a wash-
down.
Use some of the smaller sizes, too, but
don't try to do without the 24s. You can-
not afford to. For your smaller sizes
get a variety, but more of the numbers
1, 4 and lOA. Use the No. 8 for window
displays as well as the window cards.
Don't Overlook Any Chance.
Get a large supply of the door hangers.
If you cannot afford sufficient to place on
all doors, at least get a supply sufficiently
large to enable you to hang them in all
stores, on projections along the main
streets, around your house and in the
street cars.
You will probably have to pay a small
sum for permission to tie these in the
cars, but it will be worth the expense if the
traction company is reasonable. It will
be worth more if you can hang in the
inter-urban cars. Start using these a
week in advance and have a sufficient
surplus to renew any which may be torn
down or defaced.
Light with Red Lantems.
Start a week in advance to show a
couple of red lanterns in your lobby. If
you cannot procure the real Chinese lan-
terns, get red cloth or tissue and make
straight sided lanterns, simply pasting
the paper over small hoops and hanging
them over incandescent lights. Start w-ith
a couple and add two or three more
every day until you have your lobby
filled by the day of the first showing. If
>-ou cannot get the time to make tliese,
you can at least dip your incandescent
globes and paint the large globes of
your arcs. Get the dip used for outdoor
work.
Along the .same lines use red-dipped
bulbs for store windows where you have
displays. You can use a hook-Up with
the stores handling the song (details in
the press book), but do not rest content
with this. Get artistic displays in other
store -windows, particularly stores dealing
in Japanese novelties of any sort, com-
bining your stills with the store's stock
and with the red lights in plenty.
Pay the merchant for the extra cur-
rent used, it you have to. You can at
least dip the bulbs for him. Don't be
afraid to give the merchants an argu-
ment. Don't let them tell you that you
should pay for the display. Make them
see that they profit through the attention
your display attracts to the store. Go to
some pains to get an attractive layout
and get a different display for each win-
dow.
Here's a Phonograph "Stunt."
You can work a novel phonograph hook-
up if you start in early enough. Any
phonograph dealer can order for you some
genuine Chinese records. In the smaller
to-n'ns these are never heard. Buy half
a dozen and play a record at each per-
formance while you run slides telling of
the play and one slide telling that your
local phonograph man can order records
in any language. Then display the rec-
ords you are not using at the moment in
the window of the phonograph store.
The labels are in Chinese ideograph,
and tiieir novelty will attract. Show stills
of the Chinese scenes and have a sign:
"These records will be played all this
week at the Blank Theatre to advertise
the coming of 'The Red Lantern,' Nazi-
mova's wonderful Chinese production.
Hear them. They're great."
You can use the same records for a
lobby ballyhoo while the house is coming
111. Most of thoni are infernally loud
and will catch the crowd, and yet they
Nazimova in "The Red Lantern."
The star in costume as Mahlee, the girl without caste.
Mav 10, 1919
THE MOVING PICTURE WORLD
921
are In keeping with this production. Ad-
vertise largely that you will give a free
Chinese concert in the lobby before each
show.
Have your dealer write the company
and tell what the selections are wanted
for, and you will get instrumental records
with gong effects. You can knock out a
small town with this stunt. But don't
play them during the showing.
Link Vi> TTith the Bookman.
You can get another hook-up with the
book stores. They can get one or two
copies of the book and can take orders
for others after the showing. There is no
motion picture edition, but many will
want the book at regular price. Tell your
bookman that it is "The Red Lantern,"
by Edith Wherry, published by the Bod-
ley Head. Run a slide for the book, tell-
ing where it may be had.
Organize a street parade of "The Red
Lantern," either providing the lanterns
or telling the boys that each parader
can have a free matinee ticket for the
following week. Start and end the parade
at your house. Stipulate that the lan-
terns must be red and raised on four-foot
poles. Provide some lanterns of your own
to ensure a sufficiency.
Bill the Feaat of Lanteriui.
In your advertising for this explain
that the feast of the Red Lantern is the
Chinese New Year, and that on that night
thousands swarm the streets of Chinese
cities with red lanterns to propitiate the
Goddess of the Red Lantern, the char-
acter assumed by Nazimova to further
the ends of the Boxer plotters. If you
have the parade, carry cut-outs of the
goddess, including the steps and circle,
and also the figure of Buddha. Burn
incense or red fire before each.
Get plenty of incense for your lobby.
Burn a little In the house, but keep most
of it in the lobby and burn enough to let
the scent get up and down the street.
Use the same cut-outs fpr your lobby dis-
play and burn the incense before these
figures.
Go Heavy on Ne'«v»ipapers.
You can get a splendid tffeC- liy gilding
the Buddha, using red tinsel or red bronze
for the flames. If you do this, paint out
the figure of the girl and touch in the
character lines with black. If you can,
enshrine the figure in a canopy of red
cloth with gilt paper strips lettered in
red for hangers. Take your decorations
out beyond the building line if you can
get permission.
In your newspaper work take big
spaces, but take two half pages or four
quarters rather than one full page. Keep
on hammering right up to the last day,
though you can cut down gradually as
your patrons spread the word. Use
plenty of cuts. You have a fine assort-
ment of scene cuts. Play up No. 14, but
use as many of the others as possible.
Use 11 and 12 in the same advertisement,
pinning the text of this on the wonderful
versatility of the star and telling that
Nazimova plays both roles.
Use both the dramatic and spectacular
angles in all your advertising. Do not
permit anyone to get the impression that
this is merely a spectacle. Tell that first
of all it is a smashing big story of the
Boxer rebellion, told with gripping sus-
pense and shown in a succession of won-
derful scenes, many of which are remark-
able for their size and accuracy of color.
Tell that in every advertisement you
write.
\azitnova's Greatest Screen I*Iay.
Then work on your story angles. Tell
of the little Eurasian girl, half Oriental
and half Occidental, cursed by the Chinese
for the blood of the Foreign Devils which
flows in her veins and rejected by the
Europeans because she is not wholly
white. Make this curse of mixed bloods
the theme of your talks and tell of the
situations it arouses.
Tell of Wang, also a Eurasian, who
turns Boxer leader to avenge himself
upon the whites who have done him
wrong. Tell of Mahlee, raised in the home
atmosphere of the Mission, loving the
son of the head of the Mission only to
lose him to her half-sister, who is wholly
white. Tell how the curse of blood moves
her to give aid to the Boxers, who,
through her impersonation of the God-
dess of the Red Lantern are able to sway
the superstitious coolies to open rebellion.
ProKTam and AdvertlHinK Phrases.
Mme. Nazimova, Greatest of Screen
Actresses, Seen in the Greatest of Photo-
plays.
Stupendous Production Engaging Hun-
dreds of Players with Nazimova the Star.
Barbaric Splendors and Amazing En-
sembles Photographed in Screen Master-
piece.
Unhappy Daughter of East and West,
Nazimova Plays Dual Roles in Wondrous
Screen Version of an Impelling Story.
Gorgeous Pageantry, Amazing Spec-
tacles and Great Hordes of Players Move
in Most Brilliant of Photoplays.
Fortune Lavished in Building for Nazi-
mova the Greatest Photoplay of the Year.
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Nazimova, Famous Russian Actress,
Supreme in Her Art, Is Queen of Photo-
playing.
Famous Star of Stage and Screen
Reaches Height of Artistry in the Year's
Greatest Spectacle.
Synopsis and Cast of "The Red L,antern."
Founded on Edith Wherry's novel of
the same title. Adapted by June Mathis
and Albert Capellani. Photographed by
Eugene Guido. Directed by Albert Capel-
lani. Released by Metro. Seven acts.
Cast.
Mahlee and Blanche Sackville. .Nazimova
Mme. Ling Mrs. McWade
Huang-Ma Virginia Ross
Sir Phillip Sackville Prank Currier
Rev. Alexander Templeton. . .Winter Hall
Mrs. Templeton Amy Van Ness
AndrPw Templeton Darrell Foss
Sam Wang Noah Beery
Chung Harry Mann
Sing Yukio Ao Yamo
Jung-Lu Edward J. Connelly
The Story.
Mahlee is a Eurasian — tainted by white
blood that makes her an outcast among
Chinese, while the whites will not accept
her because of her Chinese blood. At
the death of her grandmother, who has
raised her since Mahlee's mother died in
child-birth, the girl goes to the Christian
.Mission, in Pekin, where she is converted
to Protestantism and becomes a sincere
and active mission vyorker.
She meets and falls in love with An-
drew Templeton, son of the American
minister who heads the Mission. Temple-
ton's admiration is constrained by his
knowledge that she is but half white.
At the mission also lives Sam Wang, who
professes Christianity, but is in fact a
Boxer leader. Wang covets Mahlee, but
she loves Templeton and spurns Wang's
advances.
One day Blanche Sackville (a role also
played by Nazimova) comes to the mis-
sion, and in her Mahlee recognizes the
daughter of the Englishman of whom
Mahlee's grandmother has told her.
Immediately an attachment springs up
betw^een Templeton and Blanche, and into
Mahlee's heart goes the steel of jealousy
and the realization that Blanche's father,
although he is also Mahlee's father, favors
Templeton's suit.
Sam Wang realizes the tempest that is
surging in Mahlee's breast and is ulti-
mately able to influence her to join him
— to become the Goddess of the Red Lan-
tern, queen of the Boxers. But Mahlee
still feels the call of both bloods, and
while she serves the Boxer's cause she
cannot bear to have those she loves fall
a victim to barbarism and superstition.
She goes to the Christian Mission to
w^arn her friends of their danger.
AVhen she here meets Sir Phillip Sack-
ville and pleads with him to acknowledge
her as his daughter and to take her away
from China, Sackville refuses. Then
Mahlee goes back to Sam Wang and cele-
brates the Feast of the Lanterns. Suspi-
cion and distrust enters the Chinese mind,
and the Boxers would kill Mahlee; but
Wang saves her. Armed conflict between
the Boxers and the Allies ends in the
rout of the Chinese.
Mahlee repairs to the Boxer's palace,
and while seated on her throne drinks
from the bottle of poison Sam Wang has
given her. There Sackville and Blanche
go with Andrew Templeton and find her
dead. Nazimova, in "The Red Lantern,"
will lead a host of players through a
beautifully mounted spectacle of intense
dramatic power at the (insert name of
theatre and date) as the crowning event
of the period.
Nazimova in "The Red Lantern."
Shewing the star in costume as Goddess of the Feast of the Lanterns.
Program and Newspaper "Shorts."
The greatest drama of the year, "The
Red Lantern," will be presented at the
(insert name of theatre and date) with
Nazimova star of the production. This
great actress — truly great on both stage
and screen — has in this version of Edith
Wherry's famous story the best vehicle
of her career. Scores of players enact
supporting roles, and in the battle scenes
922
THE MOVING PICTURE WORLD
May 10, 1919
and the brilliant "Feast of the Lanterns"
there are hundreds of supernumeraries.
Every few months, out of the multitude
of productions prepared for the screen,
some really great photoplay is delivered
to public gaze. The last great spectacle
was Griffith's move in the game of war —
"Hearts of the World." In the months
that have passed there have been good
plays and bad — but now comes to the
(insert theatre and date) the greatest
spectacle of the year with Nazimova the
star. "The Red Lantern" will mark an
epoch in film production. It is the really
great play of recent times. It will amaze
beholders. These statements are based on
matters of fact — for great is Nazimova
and great is "The Red Lantern."
Famed on stage and screen Nazimova
seems to have definitely settled into a
calling where her great art and impelling
personality is best appreciated — as the
central figure in great photoplays she is
seen at her best. Recently she has ap-
peared in "Eye for Eye," "Out of the
Fog," "Revelation" and other distinctive
screen efforts, but now she comes with
her greatest vehicle — "The Red Lantern,"
to entertain at (insert name of theatre
and date) in Metro's masterly production.
Hosts of people appeared before the cam-
era in making the hundreds of scenes;
the stupendous sets cost thousands of
dollars, and greatest of all, the achieve-
ments is the work of Nazimova in dual
roles. Edith Wherry's splendid novel has
been given a fitting setting, with Nazi-
mova the central jewel.
Publicity for "The Red Lantern."
The Feast of the Red Lantern! The
Forbidden City of Royal Purple! Ages
of Chinese history and superstitioii! The
unending efforts of Christian missioners!
The struggle between two bloods that flow
through the veins of a dainty girl who
loves China and feels the call of her
English parentage blends into a drama
that combines all these elements of in-
terest into one mammoth photoplay w^ill
have Nazimova as star of "The Red Lan-
tern" at the (insert theatre and date) to
mark an event in moving picture his-
tory.
Romance of the Mysterious Orient.
.SurxT.stition, suspicion and mistrust of
all who are not natives fanned the Boxer
uprising into a wild flame of riot and
disorder.
Leading this carnival of hate and
crime was a girl who had been born with
both English and Chinese blood in her
veins. Her mother had been sold for
gold.
Spurned by Chinese and outcast by the
whit(^s, love called her, and then
changed her heart to a burning inspira-
tion of vengeance.
Nazimova, the incomparable, will keep
the interest at grips when she presents
"The Red Lantern" at the (insert theatre
and (late). A great drama; a moving
spectacle; a tragic story of a crushed
ambition and hopeless love.
Advertiaine Aids: Press sheet; three
one-sheets, three three-sheets, two slx-
Hhecl.s, one twenty-four sheet, lithograph
window card, large photos, 8x10 photos,
slides, heralds, music cue sheet, lobby dis-
play (22x28, 11x14, 8x10), hand colored
photos, four styles of double column and
four styles of single column scene cuts,
one single column, two double column,
one three-column and one four-column ad.
cuts. The following star cuts; one one-
column silhouette, one half-column and
two one-column line cuts, one two-column
silhouette and two two-column line cuts.
ADVERTISES! liTNT.
There Is Nothing to Fear from This Beautiful Scene from "The Fear Woman.'
Which is the forthcoming Goldwyn feature with Pauline Frederick.
"Salome" Smashes Records
for Western Exhibitors
EXHIBITORS in the West have long
ago broken all attendance records for
William Fox pictures with the Theda
Bara super-production, "Salome." Re-
ports are coming into the Fox offices daily
showing that the picture is crowding
houses.
"Salome" has just completed a two
weeks' engagement at the Olympic The-
atre, Pittsburgh. It is the only motion
picture that has had a two weeks' engage-
ment in a regulation picture house in
Pittsburgh, it is said.
In the northwestern part of the coun-
try A. L. Brown, proprietor of the Col-
onial Theatre, Aberdeen, S. D., booked
"Salome" for four days. The box-office
records he established were unprecedented.
Arthur E. Weld, manager of the Strand
Theatre, Cedar Rapids, had a similar ex-
perience. Mr. Weld played "Salome" from
March 4 to 8, and found at the expiration
of the run that the picture had made
more money for hinn than any other pro-
duction he ever had shown. Mr. Weld
invited all the ministers of the town to
attend the showing, and practically every
clergyman accepted.
Tom Arthur, of the Cecil Theatre,
Mason City, Iowa, presented "Salome"
March 17, 18 and 19, and stated that it
was the biggest success he ever pre-
sented at his theatre.
So many persons had to be turned away
when J. E. Hostettler showed "Salome" at
the Plaza Theatre, Waterloo, Iowa, and
the Casino Theatre, at Marshalltown,
Iowa, that he had to oook the picture for
a return engagement at each house.
lasco forces. He supported Clara Kimball
Young in "The Dark Silence," played oppo-
site Alice Brady in three pictures and has
also supported Ethel Clayton and Gail
Kane in some of their best known pro-
ductions.
"Unpainted Woman" Is
Mary MacLareh's Newest
PRODUCED under the working title of
"Prairie Gold.' Mary MacLaren's
latest Universal Special Attraction
picture, will soon be released under the
title of "Tho Unpainted Woman." A more
suitable part for Miss MacLaren has never
liceii found and her personality is shown
to oc'vantage in thi.s; picture.
"The Unpainted Woman" has been
adapted from a story by the well-known
short story writer Sinclair Lewis. Wilde-
mar Young adapted the story to the screen
and the picture was produced unde- tho
direction of Tod Browning.
In this photodrama Miss MacLaren has
the role of Gudrun Trygavson, a servant
girl who is loved by one of the aristo-
cratic sons of a small Western village.
Supporting Miss MacLaren in the lead-
ing masculine role is Thurston Hall.
Others in the cast are David Butler,
Laura LaVarnie, Fritzie Ridgeway, Wll-
lard Louis, Carl Stockdale, Lydia Yeamans
Titus, and Mickey Moore.
"The Unpainted Woman" is in six reels.
The purfiose of Moving Picture World is
to help exhibitors wiake money out of their
pictures. There is value received, over and
over again, in every issue on a $3 subscrip-
tion.
Capt. Lnng-ford Plnya Lead in Thomas Play
Capt. Edward T. Langford is the only
man of nine who escaped with his life
when a detachment of the Seventh New
York Regiment (107th Infantry, 27th
Division) was searched out by a 9-5 Ger-
man shell which plunged on their billet
near Peronne and exploded right in the
middle of the bunkhouse. Mr. Langford
is cast as a captain in Harry Raver's
new Four Star feature picture — by Au-
gustus Thomas, distributed by the W. W.
Hodkinson Corporation.
Capt. Langford was formerly in the Be-
JUs Demand for Prizma Pictures.
The undeniable success attained by
Prizma Pictures has aroused the exhibitors
throughout the country of the box office
possibilities of this motion picture novelty.
The only complaint made by the exhibi-
tors at this moment is that it is impossi-
ble to secure prints. However, World Pic-
tures, which is the distributors for
Prizma, state that in the near future
every one w^lll have an opportunity to se-
cure bookings through the increased facil-
ities that is being provided by a labora-
tory six times as big as the one Prizma
started out with.
A Prizma photographer recently left for
Borneo where he will go into the interior
to secure subjects and thus be able to
afford picture patrons an opportunity to
see and learn something about this myster-
ious island.
May 10, 1919
THE MOVING PICTURE WORLD
923
■ ilj ■', HI"!!! i"li||::iri||l;| :i|'.li: t'i
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Producers' and Distributors' News
Mi'..i-|i ' . ''
June Elvidge Has Started
Another Picture for World
ACTIVITY at the World Studio at Fort
Lee is at high tide these days. June
Elvidge having finished "The Social
Pirate" commenced work on a new five
reel picture which Tefft Johnson will
direct. It bears the working title of
"Love and the Woman."
The cast engaged to support Miss El-
vidge is headed by George Masquarrie.
who having finished a spring theatrical
engagement with Grace George, has come
back to the picture game. Others in the
cast are Rod LaRocque, Laura Burt, who
it will be remembered was the original
Madge in "Old Kentucky." Marion
Barney, another w^ell known screen artist,
plays an important role. Among the well-
know^n members of Miss Elvidge's com-
pany are Donald Hall, Lillian Lawrence
and Edward Roseman.
The story was written by Phil Loner-
gan and was put in scenario form by
Giles R. Warren under the direction ol
Charles Sarver, scenario editor of World
Pictures.
Human Reality a Feature
of De Mille's New Artcraft
IN "For Better, For Worse," Cecil B.
DeMille's latest .nrtcraft Special pro-
duction which was released April 27, it
is said that all the characters are real
human beings, grappling with human sit-
uations, and the sympathy of the audience
goes out to every one of them, in spite of
their mistakes and rash actions, Edgar
Selwyn, author of many Broadway suc-
cesses, wrote the story, and the scenario
was written by Jeanie MacPherson.
The picture deals with the most vital
of modern problems raised by the war.
Moreover, those who have seen it claim
that it is by far the finest piece of work
Mr. DeMille has yet given to the screen,
from every standpoint — theme, story,
dramatic suspense, acting and production.
The cast maintains the high standard set
by Mr. DeMille in his previous productions
and includes, among others, Elliott Dexter,
Gloria Swanson, Wanda Hawley, Sylvia
Ashton, Tom Forman, Theodore Roberts,
Jack Holt and Raymond Hatton.
Corbett Serial Again Held Up.
^ The James J. Corbett serial "The Mid-
night Man" has been held up from further
production through the illness of James
W. Home, who is directing the serial
production. He became ill soon after his
wife, known as Cleo Ridgely, the film
star, returned from a hospital. It will
be necessary to operate on Mr. Home,
and meanwhile the production will be held
up until his recovery.
Lillian Rassell Attends Private Vie-w.
Among those present at the large pri-
vate showing of "As a Man Thinks" in
Pittsburgh recently vsrere Lillian Russell,
her daughter, Dorothy Russell, and her
husband, Alex Moore, owner of the Pitts-
burgh Leader. Miss Russell was enthu-
siastic over the picturization of Augustus
Thomas' stage play, and pronounced it an
intense drama w^ith a wide appeal.
< ^1
1
Illustrated Curtain Lecture.
Delivered in person by Lois Xielson
in L-KO comedies.
Goldwyn Heads Acclaim
Beach's "Crimson Gardenia"
AN advance showing of Rex Beach's
latest picture, "The Crimson Gar-
denia," at the Goldwyn projection
room has convinced Goldwyn executives
that this picture will be one of the screen
sensations of the spring showing. The
picture is scheduled for release ^fay 18.
Unheralded, except as a good^^icture
with strong plot interest, the first show-
ing of the picture at the Goldwyn offices
amazed its audience by the power of its
narrative, the artfulness with w^hich sus-
pense has been sustained to the last
moment, and the beauty and novelty of
the settings.
In the midst of so many screen re-
leases that depend upon merely exotic
atmosphere for their interest, the new
Rex Beach picture has almost every qual-
ity that theorists of the screen demand,
and in abundance. Hugo Ballin's amaz-
ing realism in his projection of New Or-
leans, old Creole houses and all, done on
the green grass of Culver City, is one
of the unique successes of art direction.
But this is after all only the dressing
for the story. Stripped to the bare
skeleton of its narrative, as an expert
scenario editor would judge it, "The
Crimson Gardenia" possesses every re-
quirement for great picturization, skill-
ful and subtle Interweaving of themes,
the finished acting of Owen Moore and
Hedda Nova, a steady accumulation of
interest to an explosive point, and an
ending that in the quality of delicate
humour surpasses anything in recent
screen history.
Big First Run Bookings
on "A Stitch in Time"
FIRST-RUN bookings preempting the
foremost screens of the country are
recorded for Vitagraph's new Gladys
Leslie production, "A Stitch in Time." In-
terest in the new production has been
whetted by its successful presentation in
stage form at the Fulton Theatre, in New
York, in the past season and in restricted
stock territory duo-ing the past fortnight.
Irene Fenwick scored an emphatic hit in
the role of Phoebe-Ann, the heroine, and
this achievement is said to have been
more than duplicated by Gladys Leslie in
the screen version.
This photoplay was directed by Ralph
Ince.
New York's near-Latin quarter in his-
tDric Greenwich Village is the scene of
"A Stitch in Time," thus transplanting to
the screen a section of life of peculiar
interest to the average fan, whose ac-
quaintanceship with the mode of life ob-
taining there does not extend beyond
book-covers.
In the supporting cast are Eugene
.Strong, Julia Swayne Gordon, Agnes
.\yres, Charles Walton, Cecil Chichester,
Earl Schenk and Charles Stevenson.
Pathe News Records Hold
Much for Army and Navy
THE Pathe News has come to be re-
garded as the popular unofficial rec- •
ord of all arms of the war service.
It has touched the high points of
achievement of the Army and Navy, with
most attention to activities in the air.
Admiral Usher recently expressed his ap-
preciation at a specially arranged show-
ing. A Pathe News exhibited at a dinned
given in honor of the Admiral on occa-
sion of his retirement from active service,
a selection of subjects showing activities
in the different branches of the Third
District.
These pictures included scenes showing
submarine chasers at work, firing of the
depth charges, balloons in flight over New
York, the contest between foreign na-
tions for trans-Atlantic flight. All were
enthusiastically received.
Pathe News, at this dinner, took ex-
clusive pictures of Assistant Secretary of
the Navy, Franklin D. RooseveJt, and
Admiral Usher.
Holmes Shows "Filipino Scliool Days."
School life today In far-away Manila
and other towns of the Philippines shows
the fatherly interest of Uncle Sam in the
bringing up of our "Little Brown Broth-
ers." In the current Paramount-Burton
Holmes' Travelogs, Mr. Holmes takes one
first to join the festivities at the school in
Kawit, near Cavite. The famous Aguin-
aldo appears with the Governor-General to
review the parade of the high school
cadets of Manila, vcho are also the guests
of this celebration and will perform cer-
tain fancy evolutions.
Another school is a typical Provincial
school near Baliuag, where the girls play
baseball. These same girls are wonderful
lacemakers as well.
924
THE MOVING PICTURE WORLD
May 10, 1919
The Rivoli, Philadelphia, Circused "Hoop-La."
As shown by this lobby display of the Robertson-Cole feature released
by Exhibitors Mutual.
Hall's 10-20-30 Series Meeting with Big Success
FRANK G. HALL'S series of 10-20-30
releases, now numbering six, are
meeting- with big success throughout
this country and abroad, according to re-
ports received from representative ex-
hibitors.
The manner in which this series is go-
ing over in some of the largest cities is
set forth in the letter received by Mr.
Hall, published in the trade press, from
Harry Crandall, the owner of seven of the
largest picture theatres in Washington, D.
C. In this letter Mr. Crandall states that
one of the 10-20-30 series, "Suspense,"
starring Molly King, was played first-run
in his Knickerbocker Theatre, because as
he expressed it "the picture was too good
to play his smaller houses."
Before the year is up, Mr. Hall will have
released twelve of these special attrac-
tions at the 10-20-30 rentals. Six have
already been released and are now before
the public of this country and abroad. The
Independent Sales Corporation, of which
Mr. Hall is president, is releasing this
series and the physical distribution is be-
ing handled by the Film Clearing House,
Inc., of which Mr. Hall is supervising
director. These two companies are also
handling the distribution of Mr. Hall's
special releases, including "Wanted for
Murder." starring Elaine Hammerstein
and Lillian Hall; "A Romance of the Air,"
starring Lieut. Bert Hall, famous Ameri-
can Ace; "The Littlest Scout," a J. Stuart
Elackton production; "The Other Man's
Wife," starring Stuart Holmes and Ellen
Cassidy, and "A House Divided," Mr. Hall's
most recent release on the special pro-
gram, produced under the personal super-
vision of Commodore Blackton and star-
ring Herbert Rawlinson and Sylvia
Breamer.
In addition to handling the distribution
of this product, the companies named
above, are handling the distribution of the
Rothapfel Unit Program the first Unit of
which Is released in May.
American desert and nothing would do
but to enact the episodes on the spot.
Madge Kennedy, Director Clarence G.
Badger, a company of twenty-five players
and a dozen other associated in the pro-
duction of the photoplay were sent to
the Mojave desert. Already the train
had been chartered and for two weeks
the company worked, making it their
headquarters day and night.
Vitagraph Issues Plan
Book on Its New Serial
VITAGRAPH has issued its campaign
and plan book for the new Antonio
Moreno-Carol Holloway serial, "Perils
of Thunder Mountain." The publication
contains sixty-four pages, plus a two-
color four-page insert and covers In
colors. It is the most comprehensive plan
ever released by the company.
In spite of the fact that the serial will
not be released for another month, the
book covers the serial in its entirety. It
contains poster reproductions of the first
four episodes of the serial, press matter
and a novelization of each of the fifteen
episodes and no end of suggestions and
advertising aids for the busy exhibitor.
Charter Pullman Triiln for GoIdnTn Film.
It is no unusual thing for a locomo-
tive to be chartered by the producer of
a photoplay. Sometimes, Indeed, it is
bought outright for a wreck or the pos-
sibility of complete demolition in a colli-
sion. But all precedents were broken
when Madge Kennedy's new Goldwyn
Picture, "Leave It to Susan," was pro-
duced.
Not only was a locomotive chartered
but a complete train of Pullman cars and
an entire crew. Furthermore, the scenes
Involving it were supposed to be on the
Blnckton Signs Two Prominent Players.
Two of the principal supporting roles in
J. Stuart Blackton's next feature film in
which his missing team, Sylvia Breamer
and Robert Gordon will be reunited, have
been assigned to Julia Swayne Gordon and
Van Dyke Brooks, respectively.
Miss Gordon has been loaned to Com-
modore Blackton for this special picture
by the Vitagraph Company with which
siie has been associated for several years.
Mr. Brooks is also well known for his
work in Vitagraph releases.
The theme and title of the new Black-
ton picture which was begun at the pro-
ducer's Brooklyn studios May 1 are a se-
cret. Several players well known in
screen and stage circles are to be signed
for the supporting cast.
.\ seller Brothers Book "Plre Fllngers."
The entire group of theatres in the
Ascher Brother's circuit of theatres have
booked the Universal Special Attraction
"The Fire Flingers" which Rupert Julian
directed and in which he plays a leading
dual role. The story was written by Wil-
liam J. Neldig and appeared in The Satur-
day Evening Post. It was adapted to the
screen by Waldemar Young.
Bill Hart in New Locale
in "The Money Corral"
WILLIAM S. HART has tried just
about every spot on the American
continent as locale for his Art-
craft pictures. He has done pictures laid
in Alaska, the North Woods, the Mexican
Border, New York, San Francisco. In his
newest Artcraft picture, "The Money
Corral," which is released May 4, he ven-
tured into a new field and takes a fling
at the Chicago underworld.
The story of "The Money Corral" starts
out in the West, and finishes up in the
lower section of the second biggest city
of the country.
The big opening feature of the drama
is the rodeo, where wild riders, crack
shots and plainmen from the ranges, com-
pete before a great audience of excited
spectators. This rodeo ■n^as staged near
the Hart studio and over a thousand peo-
ple appeared in the ensemble scenes. Mr.
Hart does some of his most startling
stunts in this portion of the picture.
Jane Novak is seen as Hart's leading
woman. Rhea Mitchell also appears in a
type the opposite of Miss Novak's inter-
pretation and is said to give an excellent
performance. Patricia Palmer is another
feminine member and Herschel Mayall has
a most effective heavy role. Winter Hall,
familiar to all film playgoers, is cast for
a dignified and patrician part.
The story was written by Lambert
Hillyer and Mr. Hart, and they also com-
bined their talents in the direction.
liila Lee in Straight Dramatic Role.
Lila Lee is said to surpass the expec-
tations of even her most enthusiastic ad-
mirers in an essentially dramatic role in
"Rustling a Bride," her new Paramount
picture by Edith M. Kennedy, which is
released April 27. The story is a Western
and the star has the role of a little New
England girl, Emily, who starts a corre-
spondence with a rancher in the West.
When her grandmother dies he persuades
her to come out and marry him.
Monte Blue plays the leading male part,
that of Nick McCredie, the cowboy. L. J.
Shumway plaj-s the villain, Pen Walton.
Pedro, Walton's Mexican accomplice, is
ably portrayed by Manuel Ojeda. Guy
Oliver is said to be well cast as Ezry,
while Ruby LaFayette and Alice Knowl-
and have important parts.
The picture was directed by Irvin Wil-
lat.
"Gettinpr Mary Married" Goes Over Big.
"Getting Mary Married," Marion Davies
latest and best picture, exhibited to an
enthusiastic audience at Loew's Circle
Theatre, and run throughout greater
New York during the week, is undoubted-
IJ' one of the superior comedy-drama re-
leases of the season and one which will
prove a big box office success and a per-
sonal achievement for its star.
It is a five-reel Emerson-Loos comedy,
brimming with subtle comedy touches;
with unusually clever sub-titles; with re-
splendent settings; with a cast carefully
selected for type; always interesting and
filled with odd twists and turnings. It
is a human story too. One reason why it
will go so big is because of its popular
of appeal, because of its humaness and
because of the very human quality of
Miss Davies' unaffected and excellent work
throughout.
Gibson AVrltes New Bums Comedy.
Tom Gibson, who wrote the Eddie Polo
serial "The Bull's Eye," is the author of
"Rings and Things" a new comedy star-
ring Neal Burns and which was produced
at Universal City under the direction of
Al Santell. Gibson conceived the idea of
the sketch while touring California with
a vaudeville act which he wrote and pro-
duced.
May 10, 1919
THE MOVING PICTURE WORLD
925
Sheldon Says His Best Play
Is "Wolves of the Night"
LLOYD SHELDON, writer of scenarios,
has written the script of nearly
a hundred film productions, from
program fillers to big special attrac-
tions: but in his opinion "Wolves of the
Night," starring William Farnum is the
best work he has done.
"Wolves of the Night" was recently
finished by Farnum in California being
the first of a series of big productions
which the star arranged to make upon
the signing of a new contract with Wil-
liam Fox. The picture was made under
the direction of J. Gordon Edwards.
"I wrote 'Wolves of the Night' especial-
ly for William Farnum," said llr. Sheldon
this week, in discussing his work. "I
have studied Farnum's work for years,
and I believe plays adapted for him must
be big in scope — must have an atmos-
phere of magnitude that will balance well
with Farnum's virility and ability to
enact big dramatic roles. Unless a Far-
num play is big in its scope Farnum's
acting will dwarf the story. He mu.st
have a story that gives him elbow room.
"Therefore I wrote 'Wolves of the
Night.' In this storj- you have the great
outdoors of the copper country of the
Northwest. Tou have mines, and the
eternal struggle of man to conquer nature.
Back of all the scenes is the atmosphere
of the great development of the copper
industry, one of the biggest in the coun-
try; and then there are the scenes show-
ing the struggles between the great
financial giants of the industry.
"In all this sort of stuff Farnum excels.
'Wolves of the Night,' I think, is the best
thing I have done, and Farnum has
handled the character of Bruce Andrews
in a way that ought to make the play
one of his big successes."
Romayne Saperfilms Ready nitli Comedy.
The Romayne Superfilm Company an-
nounces their second contribution to the
trade in the shape of a five-reel comedy
entitled "The Sage Brush League." The
play was directed by Harry Gant, and
Myrta Sterling, comedienne, is the fea-
tured player.
The story, which is very lively in char-
acter, revolves around the adventures of
Bob Owen, a young chap from the East
who inherits a ranch out West. Near the
Owen place is situated the Sunny Rest
Ranch, which is maintained for the bene-
fit of Eastern tourists who want to ex-
perience the wild, free life of the prairies
and plains.
"The Siren's Song" Is Theda Bara's Next.
Theda Bara will be seen in the role of
an opera singer in her next super-pro-
duction, "The Siren's Song," which, it is
announced by the Exhibitor Service
Bureau of the Fox Film Corporation, will
be an early release in the Fox Standard
Pictures group. "The Siren's Song,"
which was directed by J. Gordon Edwards,
is said to be one of the strongest and
best pictures Miss Bara has done.
The scenes of "The Siren's Song" are
laid in France — among the fisher folk
of Brittany and in Paris — and in staging
the production Mr. Edwards erected some
unusually big and costly sets.
"Eternal Magdalene" Making Records.
"The Eternal Magdalene," according to
box oflSce reports, is steadily climbing on
the success scale. The Goldwyn pro-
ducers are elated over the returns that
result in all the cities where this play
is being shown. The most notable re-
sults have been achieved in Ohio, where
H. C. Horator, manager of the Alhambra
in Toledo, and Joseph Grossman, of the
Standard in Cleveland, wire congratula-
tions on this great Goldwyn success
which is turning them away from the
box office.
Lumbering Monsters of Yesteryear Fight in Ultra-Modem World Film.
"Start; " of Herbert M. Dawley's one-reel feature, 'The Ghost of Slumber Mountain."
Comedy as Well as Thrills in Hart's New Artcraft
WHKN William S. Hart, as a Western
cowpuncher, gets into the life of
Chicago's millionaires, in "The
Money Corral," his new Artcraft picture,
which is released May 4, it needs little
imagination to realize that the situations
resulting from the mixture of locales are
both dramatic and funny.
Hart in the beginning of the picture is
one of the best men on the ranch and
his physical prowess so amazes a Chicago
millionaire that he gives him a job to
watch his vaults, which have been recently
invaded mysteriously. In this role of
confidential watchman, Lem, the character
Hart plays, is also accepted socially by
the millionaire, and he is invited to a
formal reception and dance, w^here he is
as much out of place as an oyster out of
mud.
The picture is evenly balanced between
thrills and comedy, and it gives Hart a
unique and varied role. The story was
written by Lambert Hillyer and Mr. Hart,
and directed by the same combination.
Screens Real Rodeo.
A real rodeo is one of the big features.
As is known. Hart is an expert in every-
thing connected with ranching — he can
shoot, ride, lasso, and can do all the
stunts with the best of them.
The rodeo was staged in complete de-
tail, and all the stunts in which the West-
ern men and women excel are included.
A cast of favorites will appear in sup-
port of the Artcraft star. Jane Novak is
leading woman, and others include Her-
schell Mayall, Winter Hall, Rhea Mitchell
and Patricia Palmer.
paign of two weeks of advertising and
publicity served to introduce the picture
to Colorado audiences. In Cleveland a
well-devised campaign designed to chal-
lenge the- interest of the city has been
carried on for two weeks and similar cam-
paigns are being waged, backed by lib-
eral newspaper advertising in Cincinnati
and Columbus, in San Francisco and Los
Angeles and with a campaign now begin-
ning in New York. Boston, Providence,
Philadelphia, Chicago and Pittsburgh.
In Denver, Exhibitor Talbot, has begun
what is generally known as a "teaser"
campaign in which he makes use of clever
rhymes, using these as paid advertise-
ments in the four local newspapers and
duplicating them on mailing cards for his
house lists.
Big Exploitation Given
to "As a Man Thinks"
IT has been the good fortune of the W.
W. Hodkinson Corporation to get as
the first of its big releases offered
to exhibitors on a single booking basis
what is termed in the trade as "a typical
exhibitors' picture." The first Harry
Raver-Augustus Thomas-Four Star pic-
ture "As a Man Thinks," starring Leah
Baird and directed by George Irving, be-
gins its career by being booked in the
principal first-run theatres of the country
and preceded by exhibitor-conducted cam-
paigns of exploitation seldom equaled in
recent months.
Exhibitor advertising of a picture usual-
ly is restricted to the three or four days
immediately preceding the local presenta-
tion of an attraction. In Denver a cam-
Original Players in "Secret Service."
Frances Raymond, who appeared twenty
years ago in "Secret Service," in the part
of Caroline Mitford, is now playing in the
Famous Players-Lasky version of that
famous play, while Shirley Mason is play-
ing the role which she once played in the
stage presentation.
Miss Raymond, who has been on the
stage since she was sixteen, played in-
genue roles in several Gillette plays, in-
cluding "Held by the Enemy" and other
successes. Her characterization of Caro-
line Mitford, however, she considers to
have been one of her best.
"It takes me back twenty years," said
Miss Raymond, "to work in this picture.
The costumes, the settings — all remind
me so of the time I first played it. And it
fascinates me to watch the scenes in which
Miss Mason appears. I can hear myself
saying those lines and see myself going
through those same actions. For that
reason I am enjoying the work in this pic-
ture greatly."
Tauszky Studies Enhance Metro's Titles.
D. Anthony Tauszky, the portrait artist
engaged by Maxwell Karger to paint in-
terpretative titles for Metro productions,
has completed a set of twenty-one oil
studies for "False Evidence," the drama
of the California redwoods which Viola
Dana has just finished.
The atmosphere of the story is ad-
mirably sustained by the ingenious use
of Tauszky's titles. Tauszky's first titles
were done in New York for Nazimova'3
"Eye for Eye." Tauszky now has a studio
in a cottage directly across the street
from the Metro's laboratories.
926
THE MOVING PICTURE WORLD
Maj 10, 1919
The Bride Seems to Be Greatly Perturbed About "The Best Man"
But V/t.ri-cn Kerrigan '11 straighten the tangle witn Lois Wilson in their
Hodkinson of the above name.
Select Announces Three Productions for May
SELECT announces the release of three
productions for distribution as May
attractions, including- a special,
"Break the News to Mother," Norma Tal-
madge in "The New Moon" and Mitchell
Lewis in "Jacques of the Silver North,"
which was previously announced under
the working title of "The Gulf Between."
"Break the News to Mother" is a drama
of love, intrigue and romance based on the
song of the same name by Charles K.
Harris. It is the story of a mother's
love which fails to dim even when her
son Is banished from his home. In the
cast are pparl Shepard, Gertrude Berkely,
Raymond Bloomer, Alice Gerard, Forrest
Robinson, William Baily, Louis Stern,
Joseph Smiley and Chester Harnett. The
photography is by Andre Barlatier.
Norma Talmadge's Select attraction for
May is "The New Moon," a Russian story
by H. H. Van Loan, which was adapted
and directed by Chester Withey. In "The
New Moon," Miss Talmadge is seen as a
young Russian princess who falls under
the new order for the nationalization of
women in Russia. In addition to Miss
Talmadge and her leading man, Pedro de
Cordoba, the cast includes Charles Gerard,
Stuart Holmes, Marc McDermott, Ethel
Kaye, Harry Sothern and Marguerite
Clayton.
"Jacques of the Silver North" is the
title of Mitchell Lewis' Select picture for
May. This is the attraction which was
previously announced under the working
title of "The Gulf Between." The story
and scenario are by Herbert North Brad-
bury and Frank Howard Clark. It was
directed by Norval MacGregor. Mitchell
Lewis has the role of Jacques LaRouge,
a stalwart trapper and guide of the
frozen North. His leading woman Is Fritzi
Brunette. The story is one of love and
romance the other side of the frozen
circle, and it affords Mr. Lewis innumer-
able opportunities for that particular style
of acting which has made him the
favorite portrayer of North-country roles.
In addition to Miss Brunette, his cast in-
cludes Capt. C. A. Van Auker, Murdock
McQuarrie, Eddie Hearne, James Gordon,
James McDowell and Fred Mack.
laughable incidents take place at re-
hearsals. It so happens that "William"
is portrayed by Pug O'Connor .former
prize fighter, and when Henry attempts
to chastise him things happen in quick
succession. Mrs. Drew is responsible for
the scenario and direction of this comedy,
which was adapted from Florence Ryer-
son's story of the same name. The V. B.
K. Film Corporation produced this latest
release of the Drews.
"Oh, You Women" Slated
for Release on May 4
MAY 4 is announced as the release
date of the John Emerson-Anita Loos
picture, "Oh, You Women," which is
heralded as one of the cleverest satires
yet put forth on the screen. The picture
has been heavily advertised, and the press
book issued in connection with it is some-
thing totally different from all others
issued by Paramount. The picture helped
to start the Victory Loan drive off in
New York.
What will happen when the boys come
home is the question of the hour in every
community where the doughboys have
come back to find their old jobs taken by
girls. Mr. Emerson and Miss Loos have
taken cold facts and made merry with
them without perverting the basic truth.
In every community we have heard of
the farmerette, the girl who became
motorman or conductor, the postwomen —
and now what's going to happen that the
boys have come home? Mr. Emerson and
Miss Loos foresaw it all and made it into
a picture that has a comedy appeal of
exceptional value.
"Hnrolil'' In Ne-w Drew Comedy for May.
A clover travesty of the old home talent
theatricals Is presented in "Harold, the
Last of the Saxons," the Paramount-Drew
comedy released on May 4. Mr. and Mrs.
Sidney Drew In their familiar roles of
Henry and Polly Minor take part in an
amatetir play given for the benefit of a
war fund. Henry is cast as "Harold, the
Last of the Saxons," and Polly plays the
wife of "William, the Conqueror." Many
Many Rebookings on "FlKhtlng Destiny."
The popularity of Harry T. Morey the
country over is evidenced by frequent re-
bookings. "Fighting Destiny," although
still the newest Morey release on the
market and only issued a few weeks ago,
is already being rebooked by flrst-run
houses in various parts of the country in
compliance with playgoer demands. Betty
P.lythe, as Mr. Morey's leading woman,
offers the star adequate support, and a
splendid cast Insures the production uni-
form excellence In acting.
Vltngrrnph Iteleanein "Two 'Women."
As was expected, "Two Women" is scor-
ing a typical Anita Stewart success. This
Vitagraph special is current this week.
It is Ralph Ince directed, and through-
out evidences the skill of the author,
James Oliver Curwood, and the editorship
of George Randolph Chester.
Gibson, Wooden Footed
Dancer, in Thomas Film
WILLIAM H. GIBSON, better known
as Willie Gibson, or "Cheero Bill,"
to his intimates, is cast as "Davy,"
the second lead in Augustus Thomas' new
Four Star picture drama, produced by
Harry Raver and distributed by W. W.
Hodkinson Corporation. Gibson is known
as the most active "single-footer" in the
civilized world, and since last August,
when the first American wounded began
to sift back from the French front, Gib-
son has practically devoted all his time
to entertaining VFOunded soldiers, espe-
cially amputation cases.
Mr. Gibson played juvenile leads with
Cohan & Harris for years and made a
national reputation in vaudeville. As the
result of an accident he lost his right
foot. He wears an artificial foot, but no
one would suspect it from the way he
gets about.
Gibson is a living example of what
nerve and determination will do to over-
come physical difficulty. When the acci-
dent happened that deprived him of his
foot he was doing a triple clog. Instead
of accepting the idea that he would never
be able to dance again with only one
foot, Gibson had himself fitted with an
artificial member, and then devoted every
minute of his leisure to finding out how
to use the foot. Now he does triple clog
dancing, all sorts of heel and toe work —
can dance anything in fact.
World's One-Reel Special
Praised by Scientist
FURTHER evidence of the amount of
interest aroused by the exhibitions
of "The Ghost of Slumber Mountain,"
the one reel special produced by Herbert
M. Dawley and distributed by World
Pictures, comes to hand every day. One
of the latest evidences of this Interest is
contained in a letter received by Major
Dawley from G. Clyde Fisher, Ph.D., as-
sociate curator, department of public
education, of the American Museum of
Natural History. Mr. Fisher has w^ritten
the following letter to Major Dawley:
"Last Saturday evening I saw 'The
Ghost of Slumber Mountain' at the Rivoll
and I was greatly pleased. It is astonish-
ing how life-like those old dinosaurs and
the giant bird, diatryma, were. You are
to be congratulated not only upon the
realistic restorations, but also upon the
attractive introduction and setting. The
whole thing was extremely well done.
"I hope you will do more work along
this line."
Keenan Working on Fourth Picture.
"A Nameless Story" Is the working title
of a strong five-part drama that Frank
Keenan Productions, Inc., is filming at
the Robert Brunton studios, Los Angeles.
Frank Keenan has the stellar role, and
it is the fourth of a series of eight
dramas by Mr. Keenan under the Pathe
contract.
The scenario was prepared by Jack Cun-
ningham from an original story by F. X.
James. Ernest C. Warde is directing. In
the cast are Joset)h McManus, Kathleen
Kerrigan, Jennie Lee, "Snitz" Edwards,
Edwin Tilton, Janice Wilson, Clark
Marshall and Sheffrey Taylor.
Strong Support for Corlnne Griffith.
Vitagraph has assembled a strong cast
in support of Corinne Griffith in her next
release, "Thin Ice." L. Rogers Lytton,
Charles Kent, Eulalie Jensen, Henry Q.
Sell, Walter Miller, Alice Terry, Jack Mc-
Lean and Walter Horton are prominent
in the list.
The picture is being produced under
the direction of Tom Mills, and Is from
an original scenario by Corporal Shannon
Fife.
May 10, 1919
THE MOVING PICTURE WORLD
927
Mabel Normand Excels in
"When Doctors Disagree"
CROWDED with the subtle comedy
touches by Mabel Normand, "When
Doctors Disagree," the Goldwyn
comedienne's newest vehicle of mirth, bids
fair to surpass in popularity her previous
Goldwyn comedy successes.
"When Doctors Disagree" calls for ani-
mation and action, for ridiculous situa-
tions, for superior clowning and funmak-
ing — in fact, no other Mabel Normand
production was so rich in opportunities
for exploiting the many phases of the
Goldwyn star's talents for broad comedy.
The comedy was written expressly for
Miss Normand by Mrs. Anna F. Brand.
Victor L. Schertzinger, director, is super-
vising the production.
Miss Normand has the role of Millie,
the terror of her town. Right from the
start Millie incurs the enmity of every-
one in the staid old burg when she breaks
up a gala May party.
Among the players in Miss Normand's
support are Walter Hiers, George Nichols.
Fritzie Ridgeway, William Buckley and
Alec B. Francis.
Dorothy Dalton Returns to
Western Characterization
IN her coming Paramount picture, "The
Lady of Red Butte," which is scheduled
for May 11, Dorothy Dalton, the Thomas
H. Ince star, returns to the type of char-
acter in which she excelled early in her
career as a Paramount star. In short,
she is a Western girl, untutored to a large
extent, living amid rugged surroundings,
but developing a fineness in her inner
nature that renders her entirely lovable
despite her somewhat uncouth exterior.
C. Gardner Sullivan wrote the story.
Victor Li. Schertzinger directed, and
Thomas Holding is leading man. In the
cast appears Tully Marshall, William
Courtwright, Joseph Swickard and May
Garcia. The photography is by John S.
Stumar.
Among the features will be seen the
destruction of an entire village by fire.
The action takes place in a little desert
town known as "Suicide's Paradise."
VlTlan Martin in "Home Town Girl."
Vivian Martin, the Paramount star, re-
turns to the Paramount schedule May 11
in "The Home Town Girl," an adaptation
by Edith Kennedy of a story by Oscar
Graeve, which appeared in Collier's under
the title, "You Can't Just Wait."
Miss Martin plays the role of a little
New England belle who had many suitors
among the young men of the town.
Robert Vignola directed the picture,
Frank E. Garbutt was the cameraman,
and the cast supporting the star includes
Ralph Graves, Lee Phelps, Carmen Phil-
lips, Stanhope Wheatcroft, Herbert Stand-
ing, Pietro Sosso, Edythe Chapman,
William Courtwright, Tom D. Bates and
Thomas Persse.
Worlt Progrresslng on Elnto Serial.
Work on the forthcoming Universal
serial, "Elmo, the Mighty," featuring the
strong man of the screen, Elmo Lincoln,
is progressing rapidly under the direc-
tion of Henry McRea. The entire com-
pany is at work in the hills near Universal
City, and are working on the eleventh
episode of the serial. Grace Cunard,
heroine of many Universal serials and
photodramas, is in the leading feminine
role.
To Start AVork on New Morrison Comedy.
"Hate Everlasting" is the title of a two-
reel comedy about to be produced at Uni-
versal City, with Pete Morrison in the
lead. This comedy comes from the type-
writer of William Pigott, chief of Uni-
•ersal's continuity department, and will
be produced under the direction of George
Holt.
Mary MacLaren Is Appropriately Pale in "The Unpainted Woman."
The whole trio in the above scene from the ITniversal feature have no
time for rouge and the like.
Robertson-Cole Units Start Big Production Drive
THE big spring production drive of the
Robertson-Cole Company's various
units is on and is far ahead of the
Exhibitors Mutual release schedule.
The Haworth Pictures Corporation, B.
B. Features, Inc., Jesse D. Hampton Pro-
ductions and other units are working at
top speed.
"His Debt," in which Sessue Hayakawa
is expected to further enhance his repu-
tation as one of the premier actors ap-
pearing before the camera, has been com-
pleted in the Brunton studios by the
Haworth Pictures Corporation. William
Worthington is the director. The story
was written for the screen by L. V. Jef-
ferson and scenarioized by Frances Gui-
han.
William Desmond, whose latest produc-
tion, "Whitewashed Walls," is going great
all over the country, has completed "The
Mints of Hell," a throbbing story of the
Yukon, and is now filming "Bare-Fisted
Gallagher," a romance of the West. The
picture was ■written especially for Des-
mond by William Parker.
"Modern Hsubands," with its love pirate
and its story of everyday life, has been
completed with Henry B. Walthall in the
leading part. Lee Royal wrote the orig-
inal story.
In "His Debt" Jane Novak is seen oppo-
site Sessue Hayakawa. There is only a
small cast, with Miss Novak and Frances
MacDonald lending tJie chief support.
"His Debt" is thoroughly dramatic, with
every opportunity presented to Hayakawa
for the type of repressive acting he so
ably handles.
"Bare-Fisted Gallagher" is being filmed
in a remote but picturesque section of
the San Gabriel Canyon, Cal., under the
direction of Joseph J. Franz.
"Josselyn's Wife" has been completed
with Bessie Barriscale playing the leading
role, and it has been acclaimed the finest
work the star has done since joining
Robertson-Cole. Howard Hickman, who
directed the production from the novel
by Kathleen Norris, did himself proud in
the handling of this drama, in which Nigel
Barrie, little Ben Alexander, Tom Guise,
Kathleen Kirkham and others acquitted
themselves proudly in support of Miss
Barriscale.
Miss Barriscale is now working on "Bro-
ken Threads," which was written by M.
B. Havey, and put into screen form by
Fred Myton. Mr. Hickman is also direct-
ing this production.
In the cast are Rosemary Theby, Nigel
Barrie, Henry Kolker, Thomas Holding,
Ben Alexander and Mary Jane Irving.
"Unknown Dancer" Second
Hale-Caprice Production
THE UNKNOWN DANCER" is an-
nounced as the production on which
Creighton Hale and June Caprice are
now at work at the Capellani studio. Fort
Lee. The picture is adapted from the
French play, "Le Danseur Inconnu," by
Tristan Bernard, which ran in one of the
leading Parisian theatres for over one
year. George Archainbaud is directing
the production under the personal super-
vision of Albert Capellani. "The Un-
known Dancer" will follow "Oh Boy" as
the second of the series of super-features
co-starring Creighton Hale and June
Caprice to be produced by the Albert
Capellani Productiohs, Inc., for release
through Pathe Exchange, Inc.
"The Unknown Dancer" is described as
a romantic comedy-drama which has for
its background the sumptuous country
estate of a millionaire as contrasted with
the Montmartre of Paris.
The story is said to be of a light and
wholesome nature and to be rich in con-
trasts, bringing to the fore the carefree
unconventionality of bohemian life as
compared with the rigid propriety main-
tained in the upper stratum of society.
"Lion and Mouse" Going- Big.
Unabated business is reported by Vita-
graph on its Charles Klein picturization,
"The Lion and the Mouse." The extra-
ordinarily extensive billboard and pub-
licity campaign waged in the interests
of this Alice Joyce offering has had the
effect of extending its popularity even
beyond the lengths usually approximated
through sheer merit inherent in a pro-
duction.
928
THE MOVING PICTURE WORLD
Mav 10. 1919
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William Duncan Coaches the Firing Line from the Side Line.
I- Sliowiiif, the Vitagif pli ;ictor direftinej a battle scene from his own starring
serial vehicle, "The Man of Might."
Many Prominent Screen Actresses in Morey Play
B PLATING THE ODDS," a coming Vita-
graph release in which Harry T.
Morey is starred, is anything but a
one-woman play. It has been usual to
so bend or warp the construction of plays
as to centre all sex interest in the lead-
ing man and woman, with the major share
of dramatic values falling to the lot of
the star, whether male or female. While
Betty Blj'the as Mr. Morey's leading
woman carries off distinct acting honors
in the production, proving a capable foil
in bringing to the surface all of Harry
T. Morey's talent, there are other women
in the cast who figure prominently on the
screen. Seldom indeed has a male star
been surrounded by such faminine nebulas
as that comprised of Betty Blythe, Jean
Paige and Eulalie Jensen.
Here are stars and satellites to spur
Morey to his best efforts. Therefore, a
statement that "Beating the Odds" repre-
sents the high watermark of Morey-made
film plays, such as has emanated from
Vitagraph's private home office projec-
tion room, where a few days ago the pro-
duction was viewed in its pre-release form,
is easily credible.
Since appearing in support of Mr.
Morey, Miss Blythe has achieved real
renown as a screen actress. Miss Jensen
has had the unusual distinction of appear-
ing in support of Sarah Bernhardt. Stock
and musical comedy alternately claimed
her until she came to the silent drama
under a Vitagraph contract. Jean Paige
stepped from her home directly Into the
realm of motion pictures.
"Beating the Odds" was directed by Paul
Scardon. It is a picturization of "The
Money Maker," a novel by Irving R.
Allen.
The male equation in Mr. Morey's sup-
port comprises George Majeroni, Robert
Gaillard. Robert Mowbray and Frank
Norcross.
tainment is found in "Camera Studies of
Wild Life in Canada." The camera brings
one face to face with the wild deer of
Canada, and numerous intimate views of
wild life are flashed upon the screen.
Frank Keenan Supported by
Big Cast in "Master Man"
FOR "The Master Man," first of the
"Frank Keenan Specials" to emanate
from the Brunton studios at Los An-
geles, Mr. Keenan has selected a cast in
his support which can be described as
well-night an all-star combination.
The cast includes Kathleen Kirkham,
who gives an exceptionally fine rendering
of "Janice Ritter," the heroine; Hardee
Kirkland, Joseph J. Dowling, William V.
Mong, Joseph Rae, J. Barney Sherry, Jack
Bramhall and Joseph McManus. To this
roster must be added Ernest C. Warde.
the talented director who has been so
long associated with Mr. Keenan.
"The Master Man," a triumph of the
art of character delineation, with Frank
Keenan playing the part of Emanuel
Blake, attorney-general, political boss,
the head of the party "machine" which
holds fast the State within its corrupt
grip until a woman's influence shows
Blake the error of his ways and leads him
through splendid self-sacrifice to a reali-
zation of the real meaning of life.
Another "Out of the Inkwell" Cartoon.
This third of the "Out of the Inkwell"
cartoons, a film novelty which has cre-
ated a big sensation, is one of the in-
teresting features of the May 4 release
of the Paramount-Bray Pictograph. The
incongruities of a life dominated by the
mastery of the artist's pen are pictured in
a most amusing fashion.
"Bath Towel Beastles" is an interest-
ing picturization of the new fad In towels.
"Our Humble Servant — the Electric Bell"
takes the motion picture patron behind
the scenes and illustrates with animated
diagrams the inside secrets of the bell
which plays such an important part in
our daily lives.
Another diverting bit of screen cater-
Ormi Hawley Is Female Lead
in "Road Called Straight"
A CAST of uncommon merit was as-
sembled to support Louis Benni-
son in "The Road Called Straight,"
the fourth and most powerful of his series
of Betzwood productions, which Goldwyn
offers for release May 11.
Once more have Betzwood executives
scored a ten-strike in the selection of a
screen vis-a-vis for the smiling cowboy
star. Ormi Hawley is Louis Bennison's
leading woman.
A welcome addition to Bennison-Betz-
wood production is Henry Mortimer. Jane
Adler, prominent for her grand dame
characterizations on the stage and screen,
is another player, who is well cast in
the new Louis Bennison picture. Burton
Churchill has a part commensurate with
his ability. Little Evelyn Ruth, engag-
ing child actress plays her part of Baby
Shirley brilliantly.
John Daly Murphy, a comedian well
known to the screen and stage, completes
the roster. This marks Murphy's second
appearance in a Bennison picture.
Many Thrilling Stunts in
Mix's "Coming of the Law"
DURING his career as a star Tom Mix
has enacted many roles. He has
been a cowboy, a miner, a member
of the Canadian Northwest mounted
police, a trapper and a number of other
characters of the Great West. But in
his latest picture, "The Coming of the
Law," which is the current William Fox
Victory release, Mix will be seen as the
editor of a newspaper.
It is not, however, as the editor of a
big metropolitan daily that Mix appears
in "The Coming of the Law." His paper
bears the apt title of "The Kicker," and
is published in Dry Bottom, New Mexico,
where the publishing of a fearless, live
newspaper carries with it certain ex-
citements and adventures not to be found
in the daily occupations of the editors
of journals of the East.
The picture is an adaptation of the novel
of the same name written by Charles
Alden Seltzer. It was directed by Arthur
Rosson, who, with Denison Clift, also
wrote the scenario.
In the supporting cast are Brownie
Vernon, George Nicholis, Jack Curtis, Sid
Jordan, B. M. Turner, Charles LeMoyne,
Pat Christan, Lewis Sargent and Harry
Dunkinson.
It is in this production that Mix per-
forms one of the most daring feats of his
career. A gang of cattle rustlers fire
at him, and the bullet goes through the
knot of his necktie. Mix insisted that
in filming this scene a real bullet be used.
Thi.s, it is stated by the Fox office, is
but one of numerous thrilling stunts
which Mix performs in "The Coming of
the Law."
First National Managers
Vote for Outing-Chesters
AT the meeting of First National man-
agers in the Hotel Astor, last week,
an informal vote was taken as to
the sentiment regarding Outing-Chester
pictures, which are being handled largely
by First National Exchanges, and every
manager who has them put in an enthusi-
astic ballot in their favor.
Floyd Brown, manager of H. Lieber
Company Exchange, Indianapolis, stated
that in addition to the contracts now op-
erating he has a great number which will
begin as soon as other contracts have
run out and that his territory is building
up rapidly. Lieut. Jim P. Anderson, gen-
eral manager of the First National Ex-
hibitors Circuit of Virginia, who handles
the pictures in nearly all the Southern
states, started two months ago with his
territory's full complement of prints, and
three weeks ago ordered another.
Louis Bache, manager of the Electric
Theatre Supply Company, Philadelphia, is
one of the most enthusiastic boosters for
the travel pictures. In regard to the two
startling releases, "Cameraing Through
Af.-iea," Mr. Bache writes:
" 'Cameraing Through Africa,' Parts 1
and 2, is the best that has ever been
done along the animal line. I though so
much of them that I screened them per-
sonally for Mr. Schwalbe and several
others and they claimed that they are
better and have more action even than
the pictures Ralney had."
"I-tttIc Boss" Next Bessie Love Release.
The title of Vitagraph's next Bessie
Love picture is "The Little Boss." It is a
lumber camp story, written especially for
Miss Love by Rida Johnson Young, and is
being directed by David Smith. Wallace
McDonald, Otto Ledderer, Harry Russell.
J. Morley, Joe Rickson, Clara Knight and
Karl Formes are in the supporting cast.
Much of the drama of the story is set
in a lumber camp, and some of the scenes
show the transportation of the immense
California trees from the lumber camps
to the sawmills.
May 10, 1919
THE MOVING PICTURE WORLD
929
Comedy a Big Element
in "A Yankee Princess"
COMEDY is more liberally admixed than
is usually the case in "A Yankee
Princess," the new Bessie Love pic-
ture, which has swamped Vitagraph's
booking staff.
Miss Love, herself, is revealed in a
comedy aspect to a greater degree than
ever before. In fact never has she essayed
a role quite as many sided as that of
Patsy O'Reilly. From a back alley to a
mansion represents quite a social span,
and this is bridged by Miss Love with
perfect fidelity to details of characteriza-
tion and costuming.
Especially happy was Director David
Smith's choice of Max Asher, a noted
screen comedian whose appearance in sup-
port of Miss Love affords him greater
opportunities than heretofore. That he
adheres to the demands of characteriza-
tion indicated by the script does in no
manner detract from the humor of the
situations in which he is the pivotal
character.
In Miss Love's support is seen for the
first time Robert Gordon. He proves a
delightful vis-a-vis. Lydia Yeamans Titus,
the daughter of Annie Yeamans, a noted
actress of the stage, makes her Vitagraph
debut in this production. In the cast be-
sides those mentioned are George Price.
Aggie Herring, J. Carlton Weatherby and
Katherine Griffith.
Charles Hutchison. The author and di-
rector of the production is Joseph A.
Golden, director-general of Western Pho-"
toplays, Inc.
Gladys Brocktrell Begins on "Sadie."
Following the completion of "The
Divorce Trap," described as "a powerful
tragedy of modern divorce," Gladys Brock-
well, the William Fox star, has begun
the filming of "Sadie" at Hollywood. The
story of "Sadie" was written by Karl
Edin Harriman and the scenario by Ruth
Ann Baldwin. The picture is being di-
rected by Frank Beal.
The supporting cast includes William
Scott, Richard Rosson, Harry Dunklnson,
Irene Aldwyn, Walter Long and Claire
McDowell.
Pathe Announces Its Next Serial.
An announcement made recently by
Pathe Exchange, Inc., named "The Great
Gamble," produced by Western Photo-
plays, Inc., as the serial to follow the
current Pathe serial, "The Tiger's Trail,"
in which Ruth Roland is starred. It is
to be released August 3.
The co-stars are Anne Luther and
Elaborate Gambling Set
in Hayakawa's "His Debt"
IN "HIS DEBT," featuring Sessue Haya-
kawa, which Robertson-Cole will re-
lease through Exhibitors Mutual, most
of the action takes place in a luxurious
gambling house — where all the games are
played "on the square." Rarely has there
been a set constructed on such an elab-
orate scale as this gambling set. For
weeks before the making of the picture
was started the country was combed for
photographs and prints of private gam-
bling houses that used to flourish. The
Haworth company was successful in
securing photographs of several well-
known gambling institutions, and from
the collection the construction of this set
was made.
Mrs. Carlos E. Moore
Known to the screen world as Miss
"Sadie Bain."
Augustus Thomas Names
Cast for Second Picture
AUGUSTUS THOMAS announces the
complete cast for his second play,
now in the first stages of production
by Harry Raver for Four Star pictures,
distributed by the W. W. Hodkinson Cor-
poration. Leah Baird plays the role of a
young school teacher. Edward T. Lang-
ford is playing his first part since his
recent role of captain in the 27th Divi-
sion, U. S. A. Before Mr. Langford went
to France he played leads with Alice
Brady, Gail Kane and Ethel Clayton.
The remainder of the cast is headed by
William H. Gibson, thie wooden-footed
dancer of vaudeville who is known far
and wide as "Cheero Bill." J. Kingsbury,
Harry Bartlett, Vera Amazar and Becky
Bruce are assigned to important roles.
George Irving is directing the picture.
Adorable Situation
Presented by Marion Davies in Select's
"Getting Mary Married."
Moray's Next Adapted from Novel.
Harry T. Morey's next release, which is
called "Beating the Odds," was adapted
from the popular novel by Irving R. Allen,
called "The Money Maker."
"Beating the Odds" was directed by Paul
Scardon, and supporting Mr. Morey is a
splendid cast. Including Betty Blythe,
Jean Paige, Eulalie Jensen, George Majer-
onl, Charles Stevenson, Robert Galllard,
Robert Mowbray and Frank Norcross.
Charles Hutchison
Who stars witli Anne Luther in Western's
serial, "The Great Gamble," released
through Pathe.
Viola Dana Has a Comedy
Role in "Pliant Patricia"
VIOLA DANA, Metro star, has an apti-
tude for farce, as well as the more
serious drama. This could not be
better illustrated than by her in "Pliant
Patricia," which She started recently, con-
trasted with her role in "False Evidence,"
just completed.
The bedroom-parlor-and-bath type of
farce has leaped to popularity on the
screen, as well as on the stage, and, while
"Pliant Patricia" is by no means the so-
called bedroom farce, it has some delicious
comedy scenes that might easily be taboo
were they treated with less satirical
nicety by June Mathis in making the
scenario and by Miss Dana in playing
the name-role.
Miss Mathis wrote the continuity from
the original play by Anne and Alice Duffy,
of San Francisco: Irving Cummings has
been engaged to support Miss Dana.
Santa Catalina Island will be the back-
ground for portions of the production.
Henry Otto is directing the picture.
«A Stitch In Time" Directed by Ince.
The release of Gladys Leslie's next pic-
ture, "A Stitch in Time," marks the re-
turn of Ralph Ince to the staff of Vita-
graph directors.
"A Stitch in Time," which was a Broad-
way stage attraction early this season,
has been done into a photoplay in typical
Ince style.
Supporting Miss Leslie are Eugene
Strong, Julia Swayne Gordon, Agnes
Ayres, Earl Schenk, Charles Walton Cecil
Chichester and Charles Stevenson.
Sam Polo in Cast of Corbett Serial.
Sam Polo, brother of Eddie Polo, the
Universal strong man and serial idol, has
been assigned to a leading part in the
new James J. Corbett serial "The Midnight
Man." He will take the place of Orral
Humphrey, who has been the villain of
the serial to date. Polo will have an ad-
mirable part in the second half of this-
episode screen play and says that he in-
tends to win himself a crown similar tO'
that of his brothers.
There is a saving of $4.80 to those who
pay the annual subscription rate of $3 to
Moving Picture World. The newsstand
price is 15 cents.
930
Big New York House Breaks
Record with "Common Clay"
MSOL.OMAN, manager of the Crescent
, Theatre in the Bronx, is one of
the New York exhibitors who put
over "Common Clay" big-. He lined up
his lobby with attractive signs, and in
the centre of the lobby placed a clay
model of Fannie Ward. He played the
picture three days — Saturday, Sunday and
Monday.
Saturday he broke all records of his
house, and was compelled to stop selling
tickets five times on Sunday. His busi-
ness held up on Monday, and the first
two days played to 11.000 admissions.
Further exploitation of the picture con-
sisted of putting out 25,000 programs and
83 twenty-four-sheet stands.
"Common Clay," with Fannie Ward,
adds to its phenomenal success in the
United States "the complete capture of
Canada," is the manner in which the fact
is announced by L. Ernest Ouimet, presi-
dent of Specialty Film Import, Ltd., in
a letter to the Pathe Exchange home
office. H. W. Conover, of the Imperial
Theatre, Montreal, called it "one of the
greatest offerings of the year."
W. P. Dewees, of Vancouver, a lead-
ing Western exhibitor, and purchasing
representative for the First National
Exhibitors' Circuit and the Western
Canada Exhibitors' Circuit, has bought
"Common Clay" for the entire circuit.
THE MOVING PICTURE WORLD
May 10, 1919
"Some Liar" Is the Next
William Russell Picture
THE second attraction on American's
May program is "Some Liar," sixth of
the new series of William Russell
productions. Release date hag been set
for the eighteenth.
James Oliver Curwood wrote the story,
which appeared originally in a popular
monthly magazine. The screen adapta-
tion is the work of Stephen Fox, and the
direction is by Henry King. As in "Brass
Buttons" and "Where the AVest Begins,"
Russell's leading woman is Eileen Percy.
The tale progresses with a lively gait
from the opening scene.
Hayward Mack gives an excellent im-
personation of the canny blackmailer, and
John Gough carries off double honors
as a village half-wit and a white-haired
old codger w^ho invests in both cradle
and coffin to be prepared for all emer-
gencies.
There are some remarkably fine long
shots In the picture, one in particular
showing a woodland scene to whose seren-
ity "the liar" is dragged with the idea
of making him swing for the murder that
existed only in his imagination.
Dancnn Complptea "Man of MiKht" Serial.
After weeks of hard work and accepting
many risks, William Duncan and his co-
plnyers have finished the Vitagraph serial,
"The Man of Might."
The conclusion of work on the serial
comes at an opportune time for the Los
Angeles Victory Loan Committee. Mr.
Duncan's co-operation was asked immedi-
ately after this committee had been or-
ganized, and as the two heaviest weeks
of the campaign still loom ahead the
committee Is especially delighted to be
able to avail Itself of his services.
"Oh Boy!" la Mlnnn a Villain.
The villain of stage and screen tradi-
tion with his mischief making machina-
tions and his penchant for haras.sing the
heroine, will be among the missing In
"Oh Boy," Albert Capollanl's (Fllmuslcal-
Comedy) co-starring Creiirhtnn Hale and
June Caprice. Neither will the vampire
have a chance to weave her web of evil
in the production for It Is esai'ntlatly a
picture of the gloom-dlspelling variety
in which shadows have no place.
An Old Favorite,
Kate Price, who appears in support of
Antonio Moreno and Carol Halloway in
Vitagraph's serial, "Perils of Thunder
Mountain."
Arrange Special Showings
of Select's "Cavell Case"
THE body of Edith Cavell, the British
Red Cross nurse who was executed by
the Germans in 1915, in Brussels, will
be removed to England from Belgium on
May 15 and taken to Westminster Abbey,
where ceremonies will be held. In com-
memoration of this event General Sales
Manager J. S. Woody, of Select Pictures
Corporation, is arranging special showings
of Select's special, "The Cavell Case," in
all the theatres of the country where the
attraction has not been shown.
"The Cavell Case," in which Julia Ar-
thur portrays the life and death career
of Miss Cavell, was released in the fall
of 1918. It has been shown in every
section in the United States, and at the
present time is playing in the Canadian
provinces in connection with a personal
tour by Miss Arthur.
General Sales Manager Woody's plan
for Cavell Day in the United States on
May 15 include, in connection with the
showing of the picture, special musical
programs and the co-operation of local
chapters of the American Red Cross.
Miss Clayton in "Vicky Van"
Has Big Mystery Role
IT is a familiar fact that in New York
one may live in the same house for
twenty years without having seen
one's next door neighbor once during that
time. This has been utilized in a satiric
manner by several authors, including O.
Henry, but it remained for Carolyn Wells
to treat it in a mystery vein and build
around it a genuinely unique story. This
is "Vicky Van," in which Ethel Clayton
is starred for Paramount, and which is
released May 4.
Noah Beery has the role of Schuyler,
the taciturn husband, and Emory John-
son is the young man she learns to care
for. Clarence Geldart is the sleuth.
Others in the big cast Include Jane Wolfe,
Katherine Griffith, Genevieve Blinn, Jose-
phine Crowell, C. H. Geldart, Mae Hughes,
Belle Travers, J. J. Underbill and Edward
Martin.
The settings are said to be especially
effective and include among other things
a handsome art gallery.
The scenario was vv^ritten by Marlon
Fairfax and Robert G. VIgnola directed
the production. The photography is the
work of C. Edward Schoenbaum.
"Castles in the Air" Is
Latest May Allison Film
METRO releases "Castles in the Air"
with May Allison in the stellar role
on May 12, adhering, to their
schedule as recently announced.
"Castles in the Air" is a tale of the
theatre and its folk; the ups and downs
of the professionals and the managerial
staff of the theatre; the adventurous life
and love of Fortuna Donnelly, a poor but
proud daughter of the tenements, who
reaps the reward of happiness and love
by her kindness toward her fellow crea-
tures.
"Castles in the Air" is the screen title
given the original short story by the well-
known writer, Kate Jordan, which ap-
peared within the covers of a popular
weekly magazine under the name of "Or-
chestra D-2."
The manner in which this production
has been staged, including several novel
vaudeville acts, is a credit to the art of
George D. Baker, who also adapted Miss
Jordan's story to the screen. As a direc-
tor of the silent drama, Mr. Baker has
built up a reputation for accuracy of de-
tail and human appeal, which puts him in
the ranks of the foremost producers of the
present day.
Prominent in the cast of principals sup-
porting May Allison are Ben Wilson, Wal-
ter I. Percival, Clarence Burton, Irene
Rich, "Mother" Anderson, Viola Hale and
Ruth Maurice.
Select Barbara Castleton
as Warner's Leading Woman
WHEN Jesse D. Hampton engaged H.
B. Warner to star in productions
released by Robertson-Cole through
Exhibitors Mutual he considered a long
time before he decided upon a leading
woman for his new player. Finally, he
was enabled to obtain Barbara Castleton
in New York.
In her first appearance with Warner she
plays the part of Ethel Lambert, an
American girl who is captured by a band
of Bedouin bandits and is carried off to
their lair in the desert. Then it is she
makes the discovery that the head of
the band, AH Zaman, played by Warner,
is a white man masquerading as a Bed-
ouin and preying upon the caravans of
the desert.
She discovers, too, that he is a cash-
iered army officer, and that is why the
story is entitled "The Man who Turned
White," because eventually she rescues
him from the life he has adopted and
through another officer proves he never
should have been dismissed from the
army.
Annual Pass G«rs to Mrs. Todd.
During a recent showing of "What
Every Woman Wants," which Robertson-
Cole release through Exhibitors Mutual,
Gifts Theatre, Cincinnati, offered an an-
nual pass to their theatre for the best
answer to the question, "What Does Every
Woman Want?"
The award fell to Mrs. F. F. Todd, who
replied: "She thought every woman
wanted an honorable man, true love and
pretty clothes."
Gifts Theatre is managed by McMahon
and Jackson.
Pathe to Rolense "Dlnhop's Emeralds."
Louis Meyer, president of the Virginia
Pearson Photoplays, Inc., announces that
"The Bishop's Emeralds," its first photo-
drama, will be released on June 8 through
the Pathe Exchange, Inc.
The completed film, cut and titled, was
shown recfl|»tly to a specially invited gath-
ering, infjliidlng several European repre-
sentatives and American technical ex-
perts. They indorsed It as a notable
production.
May 10, 1919
THE MOVING PICTURE WORLD
931
Kerrigan Is a Dress Suit
Hero in "The Best Man"
IF "THE BEST MAN" had been built to
order for J. Warren Kerrigan It could
not better fit the star of Jesse D.
Hampton productions. A novel by Grace
Li. H. Lutz, scenarioized by Arthur F. Stat-
ter, "The Best Man" met the approval of
star, producer and distributor, all declar-
ing it the type of picture in which the
Kerrigan fans prefer him.
Swift moving, the story Is that of a
young Secret Service agent who is sent
to recover a coded paper stolen by a
gang of smugglers. He gets the paper,
but delivery of it is delayed and greatly
complicated when he gets into the wrong
taxi, is taken to a church and married, to
a girl he has never seen before. He has
been mistaken for a bridegroom who has
ben absnt for fifteen years. It is very
evident to the young hero that the girl
Is an unwilling bride.
How he evades his pursuers while
honeymooning with a wife who is not
his, delivers the papers and proves to the
girl that he can be both bridegroom and
"best man" to her make one of the most
delightful romantic adventures J. Warren
Kerrigan has figured in on the screen.
Thomas Heffron directed the production.
As the heroine who believes she is
marrying a rotter to save her mother's
name. Miss Lois Wilson has a role call-
ing for more intense dramatic action than
usually falls to her lot as Kerrigan's
leading woman.
Alfred Whitman, Clyde Benson, R. D.
McLean, Bert Appling, Ed. Tilton, Frances
Raymond, Mary Land and Fred Montague
complete the supporting cast. "The Best
Man' 'is being released this month by the
W. W. Hodkinson Corporation.
Chester Picture Shows
"Dude Ranch" in Action
SCATTERED throughout the West are
ranches which are frankly termed
"dude ranches" because they make a
specialty of entertaining eastern tourists.
And they do entertain them in the way
the easterner has pictured. They stage
hold-ups, brawls, real rough-riding sprees,
shooting scrapes, and all.
C. L. Chester has gone after one of these
histrionic ranches, and in "Wrangling
Dudes," which will be one of the regular
Outing-Chester releases, he will show how
they wrangle 'em.
The picture will combine many of the
fascinating elements of the usual Western
film story in that it will have most of the
cowboy stunts and pranks — and a few
new ones. And along with the human In-
terest the audience will get beautiful na-
tural setting.
Mae Murray in Loan Film
Mae Murray is the star of the Universal
Fifth Liberty Loan picture "The Taming
of Kaiser Bull." The picture is being dis-
tributed by the Universal exchanges for
use during the drive.
As "Miss U. S. A.", Mae Murray is shown
trying to stop the bull by shooting a
pistol, but the bull is determined to rush
again. This represents the First Loan
Drive. Miss America then throws a stone
at the bull and he is again temporarily
stopped, this representing the second
loan. Again he charges and Miss America
ropes him but the bull continues to tug
and pull and will not give up. This is
synrbolic of the third drive and then the
cowboys come to the rescue of Miss Amer-
ica and the bull is tied and thrown to the
earth With this representing the fourth
Liberty Loan drive the Fifth Victory Loan
is pictured with the cowboys branding
the bull for life. The brand carries the
wording "Fifth Victory Loan."
Atmosphere A-plenty for the Robertson-Cole Japanese Star
In the lobby display at Poli's Bijou, New Haven, during the run of Sessue
Hayakawa's "The Courageous Coward," released by Exhibitors Mutual.
"Fear Woman" Is Laid in Present-Day Environment
THAT Pauline Frederick's return to
modern emotional photodramas has
given her world of admirers cause
for exultation is attested by the marked
praise accorded the artiste's first two
Goldwyn productions, "The Woman on
the Index" and "One Week of Life" not
only by her public but by newspaper and
magazine critics the country over.
Miss Frederick's third Goldwyn produc-
tion, "The Fear Woman," by Izola For-
rester, author of Geraldine Farrar's new-
est Goldwyn Picture, "The Strongest
Vow," is a powerful drama laid in a
modern, present-day environment. Not
only is the star provided with a splendid
story, up-to-the-minute In its very de-
tail, and which gives her the opportunity
to dominate one absorbing situation after
another, but she is enabled to appear in
a succession of ultra-fashionable cos-
tumes more gorgeous than she has ever
worn on the stage or screen.
Pauline Frederick has the role of
Helen Winthrop, daughter of an old and
distinguished family.
Surrounding Pauline Frederick are
Milton Sills, Harry Northrup, Walter
Hiers and Beverly Travers.
High Standard Maintained
in Fox's Excel Pictures
DECLARING that "The Love That
Dares," featuring Madlaine Traverse
and "Miss Adventure," starring
I'eg&y Hyland, are the best pictures in
whicii these stars have appeared, officials
of the Fox Film Corporation are pointing
to these as pictures which give peculiar
emphasis to the high standard of excel-
lence which prevails in the William Fox
Excel Pictures group. These pictures, it
is declared, are better than many big
special attractions and have a strength
of drama and elaborateness of production
which will make them stand with the
best pictures of the season.
But "The Love That Dares" and "Miss
Adventure," it is asserted, are only a
natural development of the policy laid
down by William Fox when the Excel
Pictures group was inaugurated last fall.
At that time Mr. Fox declared that this
program would contain stories which for
strength, variety and magnificance of pro-
duction would suit the need of the most
diverse types of theatres.
The Exhibitors Service Bureau asserts
that "Miss Adventure," totally unlike "A
Love That Dares," furnished a striking
example of the diversity of entertainment
furnished by the Excel Picture program.
"Miss Adventure" is a swift, exciting
drama, full of pathos and humor and
thrills, but propounding no problems. Its
scenes are laid on the sea and in the at-
mosphere of the sea, and all the mystery
and romance and excitement of sea-life
are woven into it to make it a delight-
ful, thrilling adventure play.
Latest Kinograms Release
Covers Many Subjects
THE latest Kinograms release is one
of the most interesting news week-
lies of the year. The variety of sub-
jects photographed have that element of
novelty that insures popularity.
It starts out with the first pictures of
smoke screens for motor transport, for
tanks in action, of incendiary bombs and
fire projectors developed by the chemical
warfare section.
It next shows Lieutenant Vincent Astor,
a millionaire who joined the navy and
served during the war, making a trip
home in a captured U-117 and help bring
her safe into New York.
Rather remarkable is the picture sho'w-
ing thousands of Californians who make
their way up steep sides of Mt. Roubidoux
to take part in service as Easter morning
breaks.
To those who are interested in sports,
Kinograms offers Tale Crews in Work
Out, showing the oarsmen who will repre-
sent the famous university in coming con-
tests, given strenuous work out by their
coaches at New Haven.
This should appeal to women: Crowds
gather for first of bathing season at
Venice, California, throng the casino,
where novel display of beauty is being
staged.
The next subject is pictures by a Kino-
grams staff photographer aboard a
destroyer 200 miles out at sea show how
tin fish sw^im the deep. The destroyer
that he is on is escorting a captured Ger-
man submarine to a U. S. port.
Five other equally interesting subjects
are shown.
"Vicky Van," EtKel Clayton's Next.
Ethel Clayton's new Paramount picture,
"Vicky Van," which is released May 4, is
an adaptation of what is considered to be
the best story ever written by one of the
greatest of all mystery story writers.
Carolyn Wells is the author.
The central character is said to provide
an ideal role for Miss Clayton. Marion
Fairfax did the scenario and the produc-
tion was directed by Robert Vignola. C.
Edward Schoenbaum was the photogra-
pher.
In the cast are Clarence Geldart, w^ho
plays the part of Fleming Stone, the de-
tective; L. J. McCarthy plays the role of
the butler, Ed Martin is the valet.
932
THE MOVING PICTURE WORLD
May 10, 1919
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Reviews and Advertising Aids
Conducted by Edward Weitzel, Associate Editor Moving Picture World
■■■■■B
■m
Sidelights and Reflections
THE GOOD old adage, "What's one
man's meat is another man's
poison," is just as true of the mov-
ing picture as of everything else in the
world. Several months ago this pub-
lication rated a certain feature as a one
hundred per cent, production. An ex-
hibitor in a one day town in Iowa does
not agree with the Moving Picture
World's rating. His published report
is short and to the point :
"Poor. The only thing that saved it
was the beautiful scenery."
No qualification! No remark such as,
"My patrons did not like this picture."
In his judgment it is a poor picture and
that settles it.
Well, if he's right, the reviewer, who
happens to be the writer, is either stup-
idly or criminally wrong.
Let us be fair to the picture and state
the qualities that prompted the one hun-
dred per cent verdict :
Theme: One that has inspired some
of the greatest writers the world has
ever produced.
Treatment: In keeping with the
strength and dignity of the story, the
development of the mental action being
logical and leading to a climax of great
force.
Direction : Equal to the best.
Acting: Also equal to the best.
Commercial Aid: Features one of the
widest known stars of the amusement
world.
As to the picture's ability to please a
body of spectators: that depends upon
the spectators.
The writer was standing at the dooL
of a theatre, once upon a time, when
one of the foremost actors of this coun-
try was playing in the greatest play that
had ever been written. In the middle
of the second act, a man pushed open
the door, walked out into the lobby,
paused long enough to deliver this un-
qualified opinion; "That's a rotten
show!" and went out into the night.
Of another picture this same exhibi-
tor's report reads :
"Woulfl call this a good show for city
trade. Will please the better class of
women in the small towns, but had more
walkouts than on any show in a long
time."
Of the same picture another exhibitor
in a one day town reports:
"The drawing power of this will aston-
ish any one who will bill it well. Play
for double your usual run and one-third
more than your usual rates."
There is no law that says a man is
bound to like a picture just because it
pleases someone else. Rut there are
clearly understood rules which guide
the reviewer in his estimation of a
screen product. Judged by these rules,
the writer still maintains that the pic-
ture under discussion is a one hundred
per cent, production. WEITZEL.
IN THIS ISSUE.
The Homebreaker (Paramount).
The Road CiiUed Straight (Goldwjn-
Befanvood).
Tre Red Lantern (Metro-Xazimova).
Help! Help! Police! (Fox).
Greased Lightning (Paramount).
Just SquaTV (Exhibitors Mutual).
Daughter of Mine (Goldwyn).
Caleb Piper's Girl (Pathe- Astra).
A House Divided (Independent
Sales-Blacktou).
For Better, For AVorse (Artcraft).
The Unwritten Code (World).
Something to Do (Paramount).
The Unpainted Woman (Universal).
The Birth of a Race (Reneo).
The Stronger Votf (Goldwyn).
A Place in the Sun (Triangle).
The Boomerang (Pioneer).
Miss Adventure (Fox).
After His Own Heart (Metro).
Beating the Odds (V^itagraph).
THE stories of the pictures
reviewed in this department
are written from the pictures
themselves and not from the press
books, and are correct in every
case.
"The Homebreaker"
Paramount Presents Dorothy Dalton in
. a Bright Comedy of the New
Woman.
Reviewed by Lous Reeves Harrison.
SPARKLING with live theme, gay in-
cidents and snappy subtitles, "The
Homebreaker" is the story of a
woman who does things, the up-to-date,
healthy, vigorous girl who is capable
of taking care of herself in almost any
emergency. The Paramount production
gets away from that stupid character-
ization which forever represents woman
in the dependable role. What a relief
to see on the screen the kind of girl
we meet in everyday life !
Miss Dalton responds to the quicken-
ing of her opportunities with enthu-
siasm. She is at home in her role.
She is admirably supported by Douglas
McLean and others of the cast. The
story moves with the spirit of the times
it depicts, and the sub-titles, humorous
in themselves, are given an entirely
new snap by their illustrated symbols.
"The Homebreaker" is a winner.
Cast.
Mary Marbury Dorothy Dalton
Raymond Abbott Douglas MacLean
Jonas Abbott Edwin Stevens
Fernando Poyntler Frank Leigh
Marcia Beverly Travis
Lois Abbott Nora Johnson
Mrs. White Mollis McConnell
Story by John Lynch.
Directed by Victor Shertzinger.
The Story.
Mary Marbury Is not by Inclination "The
Homebreaker" she becomes In a social
emergency. She Is a traveling saleswoman
for Abbott & Sons, in love with the junior
partner, and in high business favor with
the senior, but the son and hi.^, sister are
in .the midst of an excitement of social
dissipation, led along by a bogus noble-
man and his alleged sister. Mary orig-
inates a cure. She and the senior Abbott
start out to cut up a few high-jinks
themselves, and they stagger the chil-
dren by their antics. This worries the
pretended nobleman so that he alters his
plans, steals a large amount of money
and conceals it aboard the Abbott yacht
for a quick get-away. In pursunoe of
Mary's plan, she and Abbott senior go
aboard the yacht, and its accidental re-
lease from its moorings imposes on them
a scandalous situation, that of an in-
voluntary elopement. But it results in
the discovery of the money placed there
and of the bogus nobleman's true char-
acter. Greater result of Marys little
comedy is that the junior partner Is
brought to his senses, to a realizatlo.T
that he loves Mary, and he thus gets a
very wise partner for life.
Program and Advertising Phrases: Dor-
othy Dalton in Story With Live
Theme, Gay Incidents and Snappy Sub-
titles.
The Story of an Up-to-date Girl Who
Demonstrates that She Can Take Care
of Herself In an Emergency.
Why Did Mary Become "The Home-
breaker"? See the Paramount Play
of Same Title Starring Dorothy Dal-
ton, for the Answer.
Dimpled Dorothy Dalton in Delightful
Drama.
Advertising Angles: Play up Miss Dalton
for all her popularity will stand. Tell the
story attractively, making most of your
play on the manner in which Mary Mar-
bury fights fire with fire and outdoes
the extravagancies of the pseudo artists.
If you can get some cubist carricatures
for your lobby show them with cards
stating that New York society peopla
foil for this form of art and suggest that
your own townsfolk are too clever to
be similarly misled.
Advertising Aids: Two each one, three
and six-sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one or three columns on star and produc-
tion. Advertising lay-out mats. Slides.
Press book.
"The Road Called Straight"
Louis Bennison in Betzwood Produc-
tion Released by Goldwyn Scores
With Pleasing Melodrama.
Reviewed by Edward Weitzel.
BY following "The Road Cal'ed
Straight" the Betzwood Film Com-
pany, starring Louis Bennison, has
produced a picture that will make many
friends. Not a great picture in any
sense of the word, it starts out as a
style of entertainment known as
comedy-drama and proceeds right along
these lines. There is just enough story,
plenty of easily understood humor, good
love interest and a lively settlement
between the hero and the villain, in
which an ice-boat and a deep snowdrift
take part. The picture is clean, well
put together and excellently acted. Ira
M. Lowery, the director, has shown
Mav 10. 1919
THE MOVING PICTURE WORLD
933
good judgment in all departments of
the production.
Louis Bennison, as Al Boyd, the young
chap who comes out of the West to
carry off the eastern beauty, has an
easy task in convincing the spectator
he is the genuine article. His per-
sonality makes his road to the heart
of his public a straight one, and his
acting commands universal respect.
Ormi Hawley as the object of Al's
affections, and Henry Mortimer as the
polished person who tries to steal the
lady, are the principal members of a
capable support.
Cast.
Al Boyd Louis Bennison
Betty Swiftmore Ormi Hawley
Harrison Stevens Henry Mortimer
J^obert Swiftmore Burton Churchill
Betty's Mother Jane Adler
Stevens' Valet John Daly Murphy
Story by Wilson Bayley.
Directed by Ira M. Lowery,
The Story.
Al Boyd, the hero of "The Road Called
Straight," is a wealthy young cattle owner
who falls in love with the daughter of
Robert Swiftmore. head of a packers'
trust, when the Eastern magnate comis
to treat with Boyd at his ranch and
brings Miss Betty with him. The girl
is already engaged to Harrison Stevens,
one of her own social set. Swiftmore
learns that Al has proposed to his
daughter and been refused. Knowing
that Al is still determined to win her,
the packer uses his knowledge to get
the ranchman's consent to a three months'
option on his stock.
After the Swiftmores return East, the
packer finds that his fortune will be
swept away unless he can raise a large
sum. A marriage between his daughter
and the rich ^^'esterner faeeni.-i the only
plan. To save her parents Betty con-
sents, breaks off her engagement with
Stevens and telegraphs Boyd th.vt she
has reconsidered her refusal. Al -nvests
in what he imagines are stylish clothes
and hurries East. The marriage follows.
After a loveless honeymoon the couple
return to Betty's home. The lack of
polish in her husband has so hurt Betty
that she is ready to listen to Stevens
when he tells her he still loves her and
suggests they go to his cottage in the
mountains, where his mother and sister
are staying. Betty agrees and finds that
she is in great danger. Stevens has lied
to her about his mother and sister. it
is in the middle of winter and the cottage
is in a lonely spot in the woods. Al finds
out where his wife has gone and follows
her. Part of the trip he makes on an
iceboat and arrives in time to save Betty
from assault. Mrs. Boyd is only too glad
to tell her husband she has learned to
love him, now that she realizes his true
character.
Program and Advertising Phrases: Pic-
ture Play Proves a Girl Can Love
Any Decent Man If She Tries Hard
Enough.
"Breezy Bennison" Star of a Photoplay
That Runs from Gales to Cyclones.
Latest Goldwyn Photoplay Stars Screen's
Most Popular Actor.
Quick Action Drama Presents Athletic
Star in Breezy Photodrama.
East and West Contribute Scene and
Sentiment in Lively Photoplay.
Advertising Angles: Play up Bennison.
Try advertising him as "Breezy Benni-
son" and tell that this story is a regular
gale. Pick up the main angle of the
story and hammer on that. A good lead
would be "You can love any decent man
if you try hard enough." Then work
from this to the story itself. Use the
line persistently to gain your effect.
Most persons will be disposed to dispute
the statement and come to the theatre
to see how it works out.
Advertising Aids: One one-sheet, two
three-sheets, one six and one 24-sheet.
Rotogravure one-sheet. Lobby displays,
8x10, 11x14 and 22x28. Coming and cur-
rent slides. Advertising and scene cuts.
Photographic line-cut copy for ads. Press
book. Mijsic one-sheet.
"The Red Lantern"
Mme. Nazimova is Seen in a Truly
Royal Spectacle of the Boxer
Rebellion.
Reviewed by Epes W. Sargent.
HUGE settings, lavish decorations,
masses of humanity do not make
a real photoplay, but when there
is added to these factors one of the
greatest actresses of the screen in a
dramatic play commensurate with her
rare skill, the combination is one great-
ly to be desired. "The Red Lantern,"
based upon Edith Wherry's story of
the Boxer uprising in China, stands not
only as the most satisfactory produc-
tion Nazimova has yet given us, but
it ranks with the really big stories of
the screen catalogue. Placed in one
of the most eventful periods of modern
China's history, this story of an Oriental
Joan of Arc possesses both human in-
terest and strong dramatic quality and
affords Mme. Xazimova unusual oppor-
tunity. .'\s the Eurasian, neither white
Nazimova
As she IS seen as the "Goddess of
the Red Lantern."
nor yellow and accursed by both races
with the stigma of no caste, she is per-
mitted naturally to run the entire gamut
of human emotion. The subject is pro-
duced by Richard Rowland and Maxwell
Karger and released by Metro.
As the girl of the native quarter Nazi-
mova strikes a note of quaint simplicity.
Then follows the mission girl, naively
seeking to dress her hair in the style
of the picture of the Virgin in her
room; as the girl awakened by the
danger of the man she loves, the growth
of the realization that she can never
hope to win a man with a white skin, and
her reversion to the Buddhist faith of
her Chinese ancestors, responding to
the call of blood; her last unavailing
effort to gain the acceptance of her
white father, and lastly her despair over
the failure of her cause and acceptance
of the death which is the penalty of
ambition unsuccessful reveal the star
in many moods, while for contrast we
have the white half-sister, also played
by Nazimova, and played with a technic
so different that the spectator knowing
the fact is at a loss to realize that
the two women facing each other in
the double exposure as the same.
Purely as a characterization Mme.
Xazimova's work is unusual, but she
also brings to the playing of the part
a rare measure of dramatic skill. In
her supporting cast the work of Noah
Beery as the Eurasian mission pupil'
who has turned to the Boxer move-
ment to avenge tipon the white race
the stain of his mixed blood stands out
prominently. He shares to a large de-
gree the honors with the star. E. J.
Conelly in a minor Chinese role also
contributed an effective characteriza-
tion, while Frank Currier as the father
of Mahlee acquits himself with credit.
Darrell Foss is natural as Andrew
Templeton and Mrs. McWade is un-
usually convincing as the Chinese grand-
mother. Many of the minor charac-
ters are taken by native players, who
give realism to the stage pictures,
notably in the mission scenes and in
the home of Mahlee. As an acting
drama, without the aid of the produc-
tion, the story would hold interest and
is more acceptable to American audi-
ences than "Eye for Eye" because the
Chinese are better known than the
.Arabs.
As a spectacle the production is
a revelation. The scenes of the Feast
of the Red Lantern are wonderfully
well handled, both as to lighting effects
and the direction of the mobs, while
the scenes of the street fighting are
well carried out. The Temple of Buddha
is a wonderful setting and in the re-
incarnation of the fictitious goddess
the illusion is so striking that one might
almost imagine the gorgeous colorings
which alone are lacking to complete
the effect. From every angle of acting
and production "The Red Lantern" is
noteworthy.
"Help! Help! Police!"
George Walsh Bags a Van Full of Crooks
in Fox Picture.
Reviewed by Hanford C. Judson.
FOX'S new Walsh picture, "Help!
Help! Police!" a five-reel attrac-
tion, has among other good things
one of the best directed races between
a train and an automobile that this re-
viewer has ever seen. The widely popu-
lar hero, George Walsh, has in this film
one of his best picture incidents. It in-
cludes a train of events that ends with
the bagging of a van load of crooks
without their knowing that things are
not all right with them. He delivers
them over to the police, who bring them
up before a judge waiting to try him
for their crimes.
The setting is Palm Beach. The first
steps of the story are weak compared
with the best films that have been di-
rected by Edward Dillon, but the lat-
ter half more than makes up for this.
The latter part is exciting to a degree
and will make the picture good for quite
a long run.
Cast.
George Welston George Walsh
Edward P. Welston Erie Mayne
Judson Pendleton Henry Hallam
Mrs. Pendleton Marie Burke
Eve Pendleton Alice Mann
Arthur Trask Alan Edwards
934
THE MOVING PICTURE WORLD
May 10, 1919
Marian Trevor Evelyn Brent
The Judge Joseph Burke
Scenario by Raymond L. Schrock.
Directed by Edward Dillon.
The Story.
The hero in "Help! Help! Police!" Is
George Welston, son of a wealthy rubber
manufacturer. Another rubber man,
Pendleton, is also staying at Palm Beach
with his daughter, Eve. George and Eve
are interested in each other. Their re-
spective fathers are anxiou.s about a rub-
ber shipment worth $100,000, which both
need, and they are at sword's points.
George has been arrested two times for
speeding. One night he sees a man going
into Eve's room through the window and
climbs the roof and enters. The thief sees
him coming and locks himself in closet.
The house detective sees George enter and
nabs him. While they are arguing, the
thief escapes. Eve enters and her father
comes. He makes the detective let George
go, but still suspects him.
The thief enters another room, gags a
girl sleeping there and takes the jewels.
A cigarette sets the room on fire. George
sees the smoke, rescues the girl and is
taking her still unconscious to a hospital
when he is stopped by a policeman. The
girl accuses liim of the robbery. The
trial is set, and George's father has put
up $1011,000 as bail. This keeps him from
buying the rubber unless the boy turns up.
The crooks have stolen Pendleton's $100,-
000 too. George gets on the trail of the
crooks, after a very hot fight, and chases
them in an automobile. He manages to
Imprison them in a van without their
suspecting anything is wrong. He is just
able to deliver them over to the court as
the clock registers the hour for the trial.
The money is saved for both rubber manu-
facturers. It makes Pendleton want
George for his son-in-law.
Program and Advertising Phrases: George
Walsh Athletic Star of Another Speedy
Comedy Full of Stunts and Thrills.
George Walsh Participates In Seven
Separate Stunts That Produce Thrills
Aplenty
Help! Help! Police! Is a Wild Call for
Comedy Assistance That Brings Noth-
ing But Laughs.
George Walsh Athletic Star of Fox
Comedies Brings Along the Best One
He Has Ever Had.
Thrills and Sensations Interspersed With
Riots of Laughter in This Newest
of George Walsh Comedies.
Advertising Angles: Precede your regu-
lar campaign with snipes and teasers
carrying the title, then work into your
campaign. If you can hire a furniture
van send It through the streets announc-
ing that it contains the van-load of crooks
captured by George Walsh In this play.
List the crimes of which Walsh is accused,
speeding, grand larceny, assault, burglary,
abduction, arson and breaking in and
play the.'io up In your advertising to give
a hint of the rapid action. If you have the
space, give a heavy line to each crime,
then add "No wonder It was Help! Help!
Police!" Work the same Idea on a printed
three-.sheet for the lobby.
AdvertlHing Aids: One, three and six
sheets, two styles of each. Lobby dis-
plays, 8x10, 11x14 and 22x28. Announce-
ment slide. Cuts, mats and press sheets
(cuts are made on special order at rate
of 20 cents per column; mats and press
sheets are mailed gratis).
"Greased Lightning"
Paramount Presents Charles Ray in a
Humorous Character Comedy of
Today.
Reviewed by Louis Reeves Harrison.
FULL of life and simple good humor,
essentially American and for the
most part effectively so, with a
dash of melodrama thrown in for sauce,
the Paramount picture, "Greased Light-
ning" gives Ray new opportunity as an
inventive blacksmith, without departing
materially from the awkward roles he
portrays with marvelous fidelity. The
dominant idea of the story briefly il-
lustrates Yankee ingenuity and persist-
ence under great difficulty and a quick
handiness in small tribulations. Village
life far removed from large centres of
activity, where characters are more
marked, is the background, and the
types presented by Wanda Hopper, Wil-
lis Marks, Bert WoodruiT and John P.
Lockey, are amusing characterizations
in themselves, all admirably depicted
without being theatrical. Robert Mc-
Kim is such an unmistakable high-class
villain that his role is instantly felt —
it needs no announcement.
Charles Ray is fortunate in having
such stories to frame his own charac-
terizations and give them plausibility.
Most realistic is the potato-peeling ma-
chine of his invention, a success in spite
of its tendency to run amuck, and the
scarecrow automobile for which he
swaps his potato peeler. These mechan-
ical accessories are elements of humor
in themselves. "Greased Lightning" is
the name of a racing machine the young
inventor finally makes, with which he
wins an exciting chase for bank robbers.
Cast.
Andy Fletcher Charles Ray
Alice Flint Wanda Hawley
Alden J. Armitage Robert McKim
Charles Ray
Cauglit as he wrestles with a nutty
problem in "Greased Lightning."
Laban Flint Willis Marks
Grandpa Piper Bert Woodruff
Milt Barlow John P. Lockney
Rufus Shadd Otto Hoffman
Story by Julian Josephson.
Directed by Jerome Storm.
The Story.
. Andy Fletcher is a country blacksmith
of keen native ingenuity and of activity
akin to the "greased lightning" machine
he ultimately constructs. He loves the
daughter of the village banker so much
that he decides to use all his savings,
twelve hundred dollars, to gratify her de-
sire for an "ottymoblle." Her father will
not permit it. Andy has demonstrated an
ingenious potato-p^ellng machine to the
village characters and he manages to
trade this for a motor car that Is a mere
patchwork of repairs and defects. In
this comical vehicle he attempts to take
the banker and his daughter to a county
gathering and dashes through Main street
at the terrific speed of fifteen miles an
hour, but he breaks down and is morti-
fied to see the banker and his daughter
carried on by a young adventurer, none
other than a skilled bank-robber. In or-
der to operate effectively, the bank-robber
gets up a town celebration at the fair
grounds which all attend. There Is a
motor race for two hundred dollars. Andy
has secretly built a genuine racer for this
event. He is on the track and winning
when news comes that the bank has been
cleaned out. An exciting chase leads to
the capture of the robbers, and Andy is
doubly rewarded by fame and love in
the end.
Program and Advertising Phrases: Plenty
of Good Humor With a Dash of Melo-
drama for Sauce.
Showing How Yankee Ingenuity and
Persistence Win Out Under Difficulties.
Charles Ray in Role of Inventive
Blacksmith in His Latest Paramount
Photoplay.
How Did the Village Blacksmith Get
the Best of the Bank Robbers? See
"Greased Lightning" for the Answer.
He Swapped a Potato Peeler for an
"Ottymoblle" Which Broke Down, But
He Won Out in the End.
Advertising Angles: Play up the star
as strongly as you can. Make a special
appeal to auto owners. Get hold of a dis-
reputable looking machine and letter it
"Greased Lightning" with water colors,
which will wash off easily. Keep it on
the streets for several days before you
spring your campaign, then add to the
lettering your house name and date of
showing and keep the car going. Keep
it in the business section and have plenty
of engine trouble, necessitating frequent
stops for tinkering. Press the driver to
look as much like Ray as possible. Make
the auto the star of your newspaper or
throwaway advertising. If you can work
it, organize an auto race for cars not
newer than five years old.
Advertising Aids. Two each one, three
and six sheets. One 24-sheet. Lobby dis-
plays, 8x10. 11x14 and 22x28. Cuts from
one to three columns on star and produc-
tion. Advertising lay-out mats. Slides.
Press book.
"Just Squaw"
Beatriz Michelena Sustains Reputation
for Skillful Interpretation in Pro-
duction for Exhibitor's Mutual.
Reviewed by Margaret I. MacDonald.
THE performance of Beatriz Miche-
lena, the well-known stage star, in
"Just Squaw," a five-part West-
ern melodrama appearing on the Ex-
hibitors Mutual program, is but a repe-
tition of the colorful work which has
characterized her former screen efforts.
The production is wholesome and enter-
taining, and will appeal to the average
audience, particularly because of the
work of the star, who gives a notably
graceful portrayal of the role of an
Indian-reared white girl. As a melo-
dramatic achievement the production
is not strong, and is lacking in breadth
of development. The story is set in
the beautiful hill country of the ^Vest,
and its traditional bad men are con-
vincingly impersonated. Andrew Rob-
son heads the list as Snake Le Gal.
The role of the half-breed is well in-
terpreted by Albert Morrison.
Cast.
Fawn Beatriz Michelena
The Stranger William Pike
Snake LeGal Andrew Robson
The Half Breed Albert Morrison
Romney D. Mitsoras
Story and scenario by Earl Snell.
Directed by George Middleton.
The Story.
The story of "Just Squaw" centers
around a young white girl who ha.s been
reared by the squaw who kidnapped her.
May 10, 1919
THE MOVING PICTURE WORLD
935
n ignorance of the fact that both her
)arent3 ■were white. The half-breed
)rother of the girl, Fawn, who. at rl-.e
leath of the squaw is the only one in
)ossession of the secret, lives in hiding
)ecause of a murder committed by liim
n a dispute over a game of cj.''ds. and
matches over the girl's destiny, bearing
it the same time the blame for certain
obberies by an unsuspected ging.
A white stranger, coming on the scene,
(rins the love of Fawn, who 's warned
ly the half-breed that the union of a
ehite man with a squaw^ Is always at-
ended by sorrow. The white mm, learn-
ng of this and believing the "breed"
o be an admirer of Fawn's, lends a
trilling ear to the story of Snake Le Gai's
:ang. He is about to lynch him when
ne of the robber gang, who has been
tabbed by Le Gal, managing to crawl '.o
he scene, reveals Le Gal's double dealing
.nd also tells that Fawn is held a prisoner
Q his cabin. The truth of her parentage
nd her relation to the half-breed is also
evealed, leaving her free to marry the
aan she loves.
>rosraiii and Advertising Phrases: Beatriz
Michelena Star of Intensely Dramatic
Screen Composition Teeming With In-
terest.
Beatriz Michelena Signalizes Her Re-
turn to the Screen by Creating Jlost
Engaging Role in Vital Drania.
Rapidly Moving Picture-Drama of '.he
West Filled With Thrills.
Intensely Emotional Drama Depicting
New Phases of Western Life.
Advertising Angles: Feature the star.
Louse interest in the story by the ques-
lon stunt asking such questions as "Who
ras the phantom bandit?" "Why did
lie stranger watch Le Gal so closely?"
nd similar inquiries. Tou can make some
36 of the title which is curiosity rous-
ig of itself. Run it without explanation
)r a couple of days, then give it a good
^pe play-up in all ensuing advertise-
lents.
Advertising Aids: Two designs each one
nd three sheets. One six-sheet. Thumb-
ail and one to three column cuts in
lectro or mats. Press book.
Released in April.
"Daughter of Mine"
ladge Kennedy Is Delightful in Best
Moments of Goldwyn Picture of
Uneven Merit.
Reviewed by Edward Weitzel.
rx T HEN a picture is as excellent for
L/y two-thirds of its length as the
Goldwyn production, "Daughter
f Mine," starring Madge Kennedy, it
I a pity that the spirit in which it opens
Duld not have been held to the end.
ts uneven merit will not be a bar to
le enjoyment of the large class of spec-
itors that are willing to be abruptly
■ansported from an atmosphere of hon-
st romance into extravagant burlesque
nd as abruptly landed back into every
ay life, but the possibilities of the story
3r entertainment of the best grade has
een only partly realized. Starting off
s the love story of pretty little Rosie
fendelsohn and Charles Howard, her
hristian sweetheart, it presents an ap-
ealing if simple romance and gives a
■uthful picture of the Ghetto in lower
few York.
Rosie's lover aspires to become a nov-
list. After Rosie has been forbidden
5 marry him by her father, Howard
oes away without letting the girl know
'here he is to be found. She has copied
le beginning of a novel for him and
onceives the plan of writing it again
rom memory and selling it to a pub-
sher for whom she is now working,
rith the understanding that he is to ad-
ertise for the finish. In this way Rosie
opes to meet Howard again. The plan
rorks but involves the girl in a dis-
agreeable situation with her employer.
He tries to make Rosie pay a disgrace-
ful price for his help in publishing the
story. She escapes and runs into How-
ard just as she is leaving the publisher's
place of business. Papa Mendelsohn
relents and there is a happy ending.
The Keystone comedy comes in when
Rosie sits down to read her version of
Howard's story to the publisher. It
must have been rather weird stuff in its
original form, but Rosie's version turns
it into burlesque of the Mack Sennett
sort. Lady Diantha is loved by a poor
peasant and a wealthy baron. Her
father, Lord Noblebrow, objects to both
suitors, and locks his daughter up in
the tower. She slides down a rope onto
a horse and is kidnapped by the baron.
This is told by Rosie, and the other
characters, who assume the characters
in Howard's story. It is funny enough
in a way, but contrary to the mood of
the opening scenes. It will be difficult
for many persons to take the picture
seriously at the finish.
The production is excellent from every
angle. Madge Kennedy plays Rosie
with her accustomed charm of person-
ality and engaging earnestness. It is
her native refinement and obvious in-
telligence that gives the lie to the ver-
sion of her lover's novel she is supposed
to write. As Lady Diantha she reveals
a natural gift for impersonation of the
Madge Kennedy-
Reads "I sent thee late a rosy wreath" in
"Daughter of Mine."
heroine of the highest form of comedy
which even the business of the burlesque
cannot hide.
Tully Marshall's study of a familiar
type of Hebrew is photographic in its
likeness, and beautifully human in its
tenderness and obedience to the tenets
of Papa Mendelsohn's faith. John Bow-
ers as Charles Howard, Arthur Carew as
Joseph Rayberg and Abraham Schwartz
as Rabinowich are competent.
Cast.
Rosie Mendelsohn \ ^j^^ Kennedy
"Lady Diantha" J
Charles Howard 1
"Byron Mulvaney" J John Bowers
Papa Mendelsohn \ ,„,■,-.,■,.■,■,
"Lord Noblebrow"! Tully Marshall
Joseph Rayberg \ ^^thur Carew
Baron Landsandhome j
Rabinowich \ Abraham Schwartz
"The Major Domo" )
Story by Hugo Ballin.
Directed by Clarence G. Badger.
The Story,
The Goldwyn picture, "Daughter of
Mine," allows Madge Kennedy to play two
parts — a girl of the East Side and a titled
lady. Rosie Mendelsohn is the important
character. Rosie loves a Christian, but
consents to give him up at her father's
request. The young chap is an unknown
author, named Charles Howard. His
sweetheart has helped him by typing the
opening chapters of his latest novel. When
Charlie takes his dismissal quietly and
goes aw^ay w^ithout letting Rosie know
where he is to be found she realizes she
can never be happy without him. She
gets a position as private secretary to a
publisher. This puts a scheme into her
head. She rewrites the opening chapters
of the novel as well as she can recall them,
takes her work to the publisher and
tells him she found the manuscript in a
street car. He consents to hear it read,
as he hopes to make the most of his op-
portunity to ruin the girl when she comes
to his house on her mission.
Rosie's plan is to have her employer
publish the uncompleted novel and then
advertise for the author to bring in his
finish. Rayberg, the publisher, consents,
after getting Rosie to promise she will do
as he wishes when the last chapters ar-
rive. The girl reads her version of her
lover's work, and it is acted out by the
original characters of the picture. Rosie
has turned Charlie's story into wild bur-
lesque during which the haughty heroine,
her titled father and her pair of lovers
take part in a romance that resembles
a Keystone comedy. Charlie sees the pub-
lisher's "ad," and forwards his finish.
Rosie finds it on the publisher's desk,
shows it to him and is immediately re-
minded of her promise. She escapes from
Rayberg's private office and runs into
Charlie as he is getting out of the ele-
vator. The two go back to Papa Mendel-
sohn and tell him they just can't live
without each other. He smiles and re-
lents.
Program and Advertising Phrases: Madge
Kennedy as a Girl of the Ghetto In
Appealing Romance.
Rosie Re-wrote the Beginning of Her
Friend's Novel from Memory with
Extraordinary Results; See "Daughter
of Mine" for the Outcome.
Charming Madge Kennedy the Star of
Excellent and Entertaining Photo-
play.
See Madge Kennedy in a Delightful Dual
Role as the Little Ghetto Girl and as
Lovely Lady Diantha.
Unique Photoplay Provides Attractive
Role for Dainty Madge Kennedy.
Advertising Angles: Play up Miss Ken-
nedy, but hammer away on the story, too.
Give some idea of the fantasy and tell
them to come if they believe in fairies.
Work one ad: "Who are You? Are you
John Smith or the Earl of San Fran-
cisco? How do you know but that you
have been woven into the fantastic tale of
some imaginative girl just as 'Lady Dian-
tha' peopled her world with romance. See
'Daughter of Mine' and see what you may
be up against without knowing it." Let
all of your advertising be fantastic in
keeping with the subject.
Advertising Aids: One one-sheet, two
three-sheets, one six and one 24-sheet.
Rotogravure one-sheet. Lobby displays,
8x10, 11x14 and 22x28. Coming and cur-
rent slides. Advertising and scene cuts.
Photographic line-cut copy for ads. Press
book. Music cue sheet.
"Caleb Piper's Girl"
Five-Reel Astra-Pathe Production Feat-
ures Helene Chadwick in
Light Comedy.
Reviewed by Robert C. McElravy.
THE story devised by Tom Cash-
ing for this five-reel Astra-Pathe
subject, "Caleb Piper's Girl," is
one of agreeable quality, but rather
trivial in certain respects. It has cer-
936
THE MOVING PICTURE WORLD
May 10, 1919
tain scenes of a polite comedj- charac-
ter and at times dips into old-time mcio-
draniatic situations. Helene Chadwick
is bright and captivating in the leading
role, that of a young girl who decides
to go into the "movies" in order to earn
money to pay oflF the mortgage on the
cottage, where she and her father live.
The story is one that is content to
remain on the surface and never stirs
up the emotions of the spectator to
any great extent. The characters are
rural types dwelling in a seacoast vil-
lage. The girl decides to convert their
home into a hotel, and hangs out a
sign inviting guests. A conspiracy is
on foot among the townspeople to fo'-e-
close the mortgage on her father's prop-
erty. The manner in which the girl
entertains her first guests, two moving
picture men whose launch become.-
stranded on the beach, and afterward
decides to enter the movies, is amus-
ing, but not overly convincing. The
number as a whole is one of about
average entertainment value.
Cast.
Mary Piper Helene Chadwick
Caleb Piper Spottiswood Aiken
Tracy Carter William A. Lawrence
Directed by Ernest Traxler.
Story and Scenario by Tom Gushing.
The Story.
Mary Piper and her father liv.:- in a
cottage in a small town on tho seacoast.
The father is a deligrhtful old -.Ireamer
and incapable of raising -non^y to pay
cfl the mortgage on the pr->p,>rl.v. Cer-
tain townspeople have con.spiroi to take
over the property, because if stories cir-
culated by Wesley Briggs. an un.-?uccess-
lul suitor for Mary's hand.
The girl is determined to earn some
money and turns their home into a hntel.
Among the first guests are two moving
picture men, whose launch is str.inded
near by. One of them forms a liking for
Mary, but treats her in a rarher cavalier
manner, which -ives Wesley further
grounds for scandalous talk.
Mary, seeing that the townspeople are
criticising her, decides to join a nearby
moving pictuie company. Here she once
more meets her former admirer, Tracey
Carter. He helps her to earn ;i. living,
but again compromises her by paying
her wages out of his own salary. In
the end, however, he proves hor true
friend and asks her to marry him. The
mortgage is paid off by Mary's earnings
and the story ends happily.
Prof^rani and AdvertiNinjii; Phrases: Wag-
ging Tongues of Village Gossips Drive
Girl Into Fortune and Happiness.
Brave Girl Defies Criticism and Courts
Fortune As Movie Queen.
Helene Chadwick Star of Latest Comedy-
Drama in Pathe Series.
Girl Pays Off Mortgage by Turnin:^
Her Home Into Seaside Resort.
Swiftly Moving Comedy Teems Witn
Romance and Ends in Happiness.
AdvertlNinie: -\iinleB: Make your adver-
tising campaign on the title plus the
story with such items as "Caleb Plper'a
Girl got a job In a picture studio to
pay off the mortgage," "Mary sent her
father money for the mortgage which he
used for book marker," "Mary opened a
hotel, but shut down when she had only
two paying guests," "Mary was tired from
the pictures for incompetency, but the
hamlsoine leading man told the director to
take her wages out of his own salary
and lot her stay on." In each case use
a big black title and a roman In a
smaller face for the continuation of the
line. You can get up a set of painted
lobby cards along the same lines and
even snipe with hand lettered sheets.
AdvertlMine Aidii: One one-sheet, two
three-sheets, one six-sheet, one 24-sheeit.
Lobby displays, 11x14, both in sepia and
color; also 22x28. Slide. Campaign bo«k.
Cuts.
"A House Divided"
Presented by Frank G. Hall This J.
Stuart Blackton Production Is
a Fairly Good Photonovel.
Reviewed by Edward Weitzel.
ADAPTED from an English novel
by Anthony P. Kelly and pro-
duced by J. Stuart Blackton, "A
House Divided" has all the virtues and
also all the draw-backs of its class of
story writing. On its credit side it has
a full share of human interest, enter-
taining characters, a number of excel-
lent dramatic situations, and has been
written to catch the popular taste. The
defects in its making are too much story
and too great a desire to pile up the
agony and to weight down the plot
with too many needless incidents. All
this is accentuated in the screen ver-
sion. A more direct method of haitdling
the narrative and the elimination of
the symbolism used at intervals bj' the
director would help the picture im-
mensely. It touches life too directly and
too practically to be aided by anything
but the most straightforward means of
carrying along the plot. In spite of
these defects the story has vitality, and
a well selected cast and good quality
of production make it acceptable to
many screen patrons.
The most engaging performance is
that given by Laurence Grossmith as
Ben Baldwin. His good humor, manli-
ness and convincing naturalness are
Sylvia Breamer
As she appears, demure and unworldly,
in "A House Divided."
irresistible. Sylvia Breamer plays Mary
Lord with real feeling, excellent artistic
method and much personal charm. Her-
bert Rawlinson is a capable Philip Car-
michael, and Sallie Crute makes Sheelah
Delayne a flesh and blood creation.
The Story.
"A House Divided" follows the fortunes
of Mary Lord, an English girl whose
guardian. Sir Arthur Stanhope, loves her.
Mary does not return the feeling and
cares only for Philip Carmichael, a young
man who is destined for a career in
Parliament. Philip has never thought
seriously about Mary, and has lead rather
a gay life. One night, while a member
of a lively party, he is the bridegroom
in a mock marriage, the bride being
Sheelah Delayne, a Music Hall actress.
The pair separate the next morning. Feel-
ing that Philip will never love her, Mary
accepts her guardian. Her new life
changes her from a retiring young girl
into a fascinating woman. Philip falls
desperately in love with her, and Mary
encourages him. Sir Arthur finds out the
true state of affairs. His anger brings
on a fatal stroke. After his death Philip
and Mary go to France and are married.
On their return to London Philip meets
Sheelah and is dumbfounded to learn that
he is the father of her boy and that the
marriage ceremony performed the night
of the wine party is legal. Sheelah has
her husband arrested for bigamy. At
Philip's trial Mary swears that she has
never been married to him.
Saved from prison by Mary's devotion,
Philip does not see her again until he
meets her near the French village where
they had spent their honeymoon. Her
troubles have shaken hej- reason and she
does not know him. Her memory is
finally brought back to her by hearing a
group of soldiers sing a favorite old
song she used to sing to Philip. Sheelah's
boy dies and his mother, realizing the
unhappiness she is causing, has her mar-
riage annulled, and Mary becomes Philip's
legal wife.
Cast.
Mary Lord Sylvia Breamer
Philip Carmichael Herbert Rawlinson
Ben Baldwin Laurence Grossmith
Jessie Baldwin Shirley Huxley
Sheelah Delayne Sallie Crute
Sir Arthur Stanhope. . .William Humphrey
Duke of Northland Eric Mayne
Duchess of Northland Marie Burks
Charles I f Charles Stuart
and 1- their children -j Blackton
Violet I I. Violet Blackton
Michael Carmichael Baby Ivy Ward
Scenario by Anthony Paul Kelly.
Directed by J. Stuart Blackton.
Adverti.siiig Angles: Play this up as a
Blackton story and tell that it is derived
from a successful English novel. Give
a hint of the story in tlie newspaper ad-
vertising, telling how a mock marriage
at a midnight carouse turned out to be
legal because performed by a justice of
the peace, and that it nearly wrecked a
woman's life when to save her husband
from a trial for bigamy she declared
herself his mistress. Work hard on this
angle, but use the self-sacrifice rather
than the sensitional aspect. Have "Just
a Song at Twilight" (Love's Old Sweet
Song), played by your orchestra or sung,
for several days before the showing, then
flash a slide: "We all love this old soni;.
See how it saved a woman's reason in
'A House Divided.' Date."
Prog-ram and Advertising; Phrases: J.
Stuart Blackton Presents Anotlier of
His Special Screen Presentations
Starring Sylvia Breamer and Herbert
Rawlinson.
Famous English Melodrama Brought
to Screen by Superb Company in Un-
usual Production.
Famous Old Song Becomes Theme of
Gripping Phoitoplay: "Just A Song at
Twilight."
Sylvia Breamer and Herbert Rawlinson
Stars of J. Stuart Blackton's Latest
and Most Spectacular Photo-H>rDdac-
tion.
Anthony Paul Kelly's Screen Version of
Famous English Novel Produced by
J. Stuart Blackton.
.\dvertising Aids: Two one-sheet, one
three-sheet, one six-sheet, one twenty-
four-sheet. Special press book, herald,
slides, novelty cards, 8x10 black and white
photos, 11x14 and 22x28 sepia photos,
cuts and mats.
"For Better, For Worse"
AN extended review of this Cecil
DeMille production, released by
the Famous Players-Lasky Com-
pany, is published on another page of
this issue. The accompanying prograr.i
and advertising phrases, advertising
angles, cast, and advertising aids, com-
May 10, 1919
THE MOVING PICTURE WORLD
937
plete our exhibitor's service on this
picture.
Cast.
Dr. Edward Meade Elliott Dexter
Richard Burton Tom Forman
Sylvia Norcross Gloria Swanson
Sylvia's Aunt Sylvia Ashton
Bud Raymond Hatton
Hospital Head Theodore Roberts
Betty Hoy t Wanda Hawley
Doctor Winter Hall
Crusader Jack Holt
Colonial Soldier Fred Huntley
Story by Edgar Selwyn.
Scenario by Jeanie Macpherson.
Directed by Cecil DeMille.
Frogram and Advertising; Phra.ses: Cecil
DeMille's Latest Photoplay Production
Proves His Continued Mastery of
Screen Direction.
Pictures An Enoch Arden of the Great
World War in Gripping Realism.
Another of Edgar Selwyn's Stage Plays
Revived for the Screen.
Elliott Dexter and Gloria Swanson Lead
Strong Cast of Photoplayer.s.
"Vanity, Jealousy, Love and Hate Woven
Into Strands of Gripping Plot.
Advertising Angles: llake DeMille your
headliner and use some such phiafje as
"If it's a DeMille, it's a wonder." The
story offers a new treatment of the slacker
problem, but in telling this be careful
to avoid the suggestion of a war drama.
Tell that this is the story of the man
who stayed at home, and speak of "An
Enoch Arden of the Great World War."
Play up the post-war suggestion. Men-
tion the exceptional cast, but as a cast
and not as stars.
Advertising Aids: Two each one, three
and six sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one to three columns on star and pro-
duction. Advertising lay-out mats. Slides.
Press book.
"The Unwritten Code"
Five-Reel World-Picture Tells Enter-
taining Story of Japanese Life and
Customs.
Reviewed by Robert C. McElravy.
THIS five-reel subject, "The Unwrit-
ten Code," is based on the familiar
theme, "East Is East and West Is
West and never the twain shall meet."
It tells the story of a young American
vvho married a Japanese girl in her na-
tive country and both find unhappiness
from the union. Many such tales have
been pictured in past years, but this one
ends with the American sailing back
home, accompanied by a pretty young
widow, having left his Japanese wife
behind. The tragic ending usually ex-
pected is absent from this, the wife
having discarded her American hus-
band at the request of her brother.
There is considerable atmospheric
charm about this number, the chief
scenes being laid in an old garden of
Japan, but there is not the dramatic in-
tensity which has marked previous
stories of the kind. Shirley Mason, who
plays the Japanese heroine, is pretty
and attractive, though hardly an Orien-
tal type. Alatt Moore plays the Amer-
icain lover, and Frank O'Connor his
friend, Thompson. Many Jap players
appear in the cast, which does much to
carry the atmosphere of the piece.
The subject is one that follows nu-
merous others of a similar type and
for this reason has no great originality.
At the same time it is one that has many
entertaining qualities and will no doubt
please.
Cast.
Kiku-San Shirley Mason
Margaret Ormi Hawley
Tower Matt Moore
Thompson Frank O'Connor
Kimura T. Tomamoto
Okuma F. Wada
Tlie Story.
Kiku-San, the heroine of "The Unwrit-
ten Code," is the daughter of Kimura. Her
father drinks and gambles and has no
great affection for the girl. A young
American named Tower is visiting in
Japan and calls on Kiku-San, he having
known her brother, Okuma, at an Amer-
ican college.
Tower falls in love with Kiku-San and
she returns his affections, but her father
has pledged the girl as security for a
gambling debt to Suzuki, who owns a
geisha house. Suzuki gets . the girl and
carries her to the geisha house, but Tower
and an American friend, Thompson, enter
the place and rescue her, after a hand-to-
hand scuffle with the owner and his
patrons.
Tower marries Kiku-San, against the
advice of his American friends, and with
the consent of Okuma, who has returned
from America. Kimura, the father, com-
mits suicide as the result of his general
depression over the course things have
taken.
The bride and groom are happy until
the night of the ball al the American
club, where Kiku-San is treated badly by
those who do not approve of such matches.
From that moment both she and Tower
become discontented, though Kiku-San
still loves him devotedly. Tower refuses
to cast the girl off, according to custom,
but her brother induces the girl to discard
Tower, threatening to kill the American
unless she takes this step. The story
closes with Tower sailing back to Amer-
against the marriage of Caucasians with
Orientals.
Advertising Aids: Two one-sheets, two
three-sheets, two six-sheets, two eight-
sheets and one 24-sheet. Eight 8x11 black-
and-white, eight 11x14 colored, and two
22x28 colored lobby displays. One two-
column cut, two one-column cuts. Slides,
press sheets and music cues.
Shirley Mason
Tries hard to explain to folks in
"The Unwritten Code."
ica, with a pretty American widow, who
has long loved him, and Kiku-San sitting
unhappily among the cherry blossoms.
Program and Advertising Phrases: Shirley
Mason Starred and Matt Moore fea-
tured in World-Pictures Latest Screen
Drama.
Story of a Girl Sold by Her Father to
Pay His Gambling Debts.
Beautiful Drama of the Radiant East
Where Poppies Bloom.
Vital Subject Discussed In Peace Con-
ference Shed Side-Light on Newest
Photodrama.
An Engrossing Story Acted With Ex-
treme Ability by Worthy Cast.
Advertising Angles: Play up the Star
and rouse interest and curiosity In her
playing of a Japanese role — her first. It
might work to use "What is the unwritten
code?" as a teaser for a few days and then
explain that it is the social prohibition
"Something To Do"
Paramount Presents Bryant Washburn
in a Live Comedy Melodrama.
Reviewed by Louis Reeves Harrison.
FULL of zip and action when it gets
under way, "Something to Do" is
the story of a wealthy young man
who has virtually nothing to do, indolent
and indifferent, a mere idler almost
bored to death with the eternal same-
ness of his existence, but not a profli.
gate. He is clean enough physically,
though he suspects he may be the vic-
time of some disease. He does not sus-
pect that his trouble is that lack of
adventure and excitement, which all
healthy men enjoy. Through an almost
infantile simplicity of character he is
an easy mark for those who prey on the
vanity of the idle rich, particularly a
valet, whose excursions in his master's
clothes and car, posing as a nobleman,
brings about an adventure active enough
to suit the most exacting of young
bloods.
From the time Bryant Washburn, in
the role of a wealthy idler, really has
"Something to Do," the unsuspected re-
sources of character called into activity
through romance and adventure, the
story travels swift enough to suit any
lover of melodrama, with an element
of high comedy added to the general
sum of values. Bryant Washburn is
equipped for the role and plays it with
enthusiasm. Anna Little plays the hero-
ine with grace and intelligence. Lively
impersonations are those of Adele Far-
rington as Mrs. Perkins and Charles
Gerard as the valet, with the rest of
the cast well typed. Though the mate-
rial of this Paramount production is not
well put together, there is plenty of it,
and the activity, mostly physical, of the
later scenes is compensating enough
to make "Something to Do," an enter-
taining feature of almost any pro-
gram.
Cast.
Jack Merrill Bryant Washburn
James Renwick Ann Little
Mr. Renwick Robert Brower
Thompson Chas. Gerrard
Mrs. Parkin Adele Farrington
Frank Blight Chas. Ogle
Jose James Mason
Story by Maximilian Foster.
Scenario by Will M. Ritchey.
Directed by Donald Crisp.
The Story.
Jack Merrill, though in the flush of
youth and strength, finds himself op-
pressed and disheartened, almost bored to
death, from lack of "Something to Do."
His thieving valet, Thompson, using his
master's dress suit and motor car, is hav-
ing plenty to do in the society of newly-
rich Mrs. Parkin, where he is lionized as
a titled Englishman. Mrs. Parkin has ob-
tained possession of her brother's for-
tune, by declaring him incompetent and
placing him in a private asylum. Living
with her, but disgusted with social pre-
tense, is her brother's daughter, who sus-
pects that her father is sane, but who
is without resource to protect herself and
gain his freedom. The girl writes an
appeal to a friend, asking for help, and
slips the letter in the cardboard frame
of her own photograph until she can mail
938
It. The valet, posing as a nobleman, Is
attracted by the girl and steals her photo-
graph. On returning to his master's rooms
and being compelled to give up the bor-
rowed dress suit he becomes an unwit-
ting messenger between the girl and the
young gentleman who badly needs "Some-
thing to Do."
The materials for romantic adventure
thus supplied, the indolent Jack Merrill
is suddenly transformed to a dynamo of
active effort. He does some posing as an
English nobleman himself by way of get-
ting into the Renwick household, now in
the power of socially ambitious Mrs. Par-
kin, and finds that Miss Renwick is mak-
ing a brave effort to secure evidence
which shall set her father at liberty. He
is so charmed with the girl that he be-
comes her active aid, even tearing out a
wall safe that contains the testimony she
is seeking. The tremendous activities of
the indolent young clubman, most of them
of physical struggle, result in restoring
her father to his own. In convicting the
conspirators, in winning a fine girl, and in
giving his life some definite object.
Advertising Angles: Advertise this wide-
ly as an original screen story by one of
the Saturday Evening Post's best known
writers. Make capital of the fact that it
was written directly for the screen and is
not a fiction story made over. Brief the
plot for one advertisement and pick up
items such as chopping the safe out of
the wall for follow stories. You can make
a good advertisement out of the copy
"Something to do. Go to the Dash theatre
tonight to see Bryant Washburn in 'Some-
thing to Do." " Play the first and last
sentences up strong. Use the same, idea
In your newspaper work.
Progrnm and Advertising Phrases: An-
other Fake Count Proves to Be Count
Noaccount When It Comes to Fooling
An American Girl.
Bryant Washburn Star of Engaging
Comedy Late Issue by Paramount.
Son of "Idle Rich" Lives False to His
Generation: He Went to Work.
Delightful and Swiftly Moving Comedy
Stars Popular Bryant Washburn.
Sudden Ambition Brings Rich Youth
Into Many Surprising Situations.
Advertising Aids: Two each one, three
and six sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one to three columns on star and produc-
tion. Advertising lay-out mats. Slides.
Press book.
THE MOVING PICTURE WORLD
May 10, 1919
"The Unpainted Woman"
Universal Production, In Six Reels,
Features Mary MacLaren in
Strong Rural Story.
Reviewed by Robert C. McElravy.
THIS six-reel number, "The Un-
painted Woman," was adapted by
Waldemar Young from the orig-
inal by Sinclair Lewis, and produced
by Tod Browning. In certain respects
it breaks virgin soil in the presenta-
tion of a film story of American farm
life in the Middle West. It is a tale
of the wheat country, firm in its por-
trayal of varied rural types and grip-
ping and vivid in its pathetic picture
of the heroine's struggles to find happi-
ness in her difficult environment.
Mary MacLaren is an excellent type
for the Swedish girl, Gudrun, "descend-
ant of a hundred Vikings." The early
reels are almost flawless in depicting
Gudrun's marriage to a worthless scion
of one of the town's best families.
The scenes from their unhappy exist-
ence are realistic and true to life. There
is no sacrifice of artistic effect to the
usual surface style of incident; the
anniversary dinner is one of the best
bits of screen pathos this reviewer has
seen.
The story is original in conception
and unusual in development. Only in
the final reel does it descend to the
ordinar}% The burning of the grain-
filled barn and rescue of Gudrun and
her child are excellently staged, though
conventional after what has gone be-
fore. The attempted lynching at the
close is the weakest feature of the
story, though it will satisfy many ob-
servers. The production as a whole is
one of unusual strength.
Cast.
Gudrun Mary MacLaren
Martin Thurston Hall
Holt David Butler
Mrs. Holt Laura Lavarnie
Edna Fritzie Ridgway
Heine Willard Louis
Pliny Carl Stockdale
Mrs. Hawes Lydia Yeamans Titus
Olaf Micky Moore
Story by Sinclair Lewis.
Scenario by Waldemer Young.
Directed by Tod Browning.
Tlie Story.
Gudrun Trygavson is a beautiful Swed-
ish girl living in the American wheat
country. She is employed as "hired girl"
by a Mrs. Hawes, and beloved by Charley
Holt, son of one of the best families in
the town of Mullinsdale.
Charley Invites Gudrun to go to a dance
Mary MacLaren
Steals a moment of quiet Joy in.
"The Unpainted Woman."
and Mrs. Hawes informs the youth's
niother and sister of this. The latter
''cut" the girl at the dance, as do various
other.s. Charley becomes enraged at this
and determines to marry Gudrun. They
are wed, but he is addicted to drink, and
their life together is unhappy. A child
is born to them, but after five years'
hard drinking, Charley is fatally Injured
in a saloon row. He dies under circum-
stances distressing to Gudrun, though
she knew but little happiness with him.
Gudrun, who had been born on a farm,
takes up some farming property, with a
small cabin on it. Here she works in the
wheat fields to support herself and child.
Later a "bird of passage" named Martin
O'Neill comes to the farm. She feeds him
and he works for her in gratitude. O'Neill
helps her with the harvest and later saves
Gudrun and her child from death in the
burning barn. O'Neill is suspected of
starting the fire, and narrowly escapes
a lynching by the excited townspeople.
But It develops that the fire was started
by a jealous rival. In the end Gudrun
and O'Neill are married.
Program and Advertising Plirases: Beauti-
ful Mary MacLaren Star of Strong
Drama Picturing Life In the "Wheat
Belt."
Married Out of Her Station Girl Lives
to Win Recognition for Her True
Merits.
Sensational Episodes High Spots In
Gripping Drama of Western Life.
How a Bird of Passage Feathered His
Nest In a Happy Homestead.
Vigorous Drama of Prairie Life Re-
plete With Thrills and Sensations.
Advertising Angles: Boom the star but
hang your appeals on the strong charac-
ter she plays. Tell your people that there
is a change from the persecuted heroines
she has generally been seen In and that
now she is Gundrun, descendant of a
hundred Vikings and worthy of her an-
cestry. Then play up the story generally.
You can get interest in it, for it is worth
while. Hammer on the cleanliness of the
story with "No vampires or lounge lizards
■ in this, but a glorious woman and a man
who fought his own worst enemy, him-
self." Elaborate along that line and you'll
make new friends for Miss MacLaren.
Advertising Aids: One design each one,
three and six sheets. Stock one-sheet of
star. Colored and black-and-white lobby
displays. Slide. Heralds. Players' cuts
in three sizes. Scene cuts one and two
columns wide. Press book.
"The Birth of a Race"
An Ambitious Production That Is a
Striking Example of What a Photo-
Play Should Not Be.
_ Rtviev/ed by Edward Weitzel.^
A FEW words will suffice to do jus-
tice to "The Birth of a Race."
Starting with the creation, it at-
tempts to follow the development of
mankind down to the present day, and
throws in a disconnected war story for
good measure. About everything has
been applied to the production but com-
mon sense. There are numerous scenes
from sacred history which employ mam-
moth sets, large mobs and the services
of actors of established reputation. The
Garden of Eden, the Tribes of Noah's
Time, the Land of Egypt, Jerusalem at
the time of Christ, and on down to the
present are presented at an outlay of
time, labor and money that are aston-
ishing— and all to no artistic purpose.
The structure is without form and is a
striking example of what a photoplay
should not be. The disconnected mod-
ern story is no better than the biblical
history in its handling. The producers
have attempted to impress by bulk a-nd
have been overwhelmed by their lack of
skill.
The names of three men are given as
the authors of the scenario. It will be a
deed of charity not to reveal their iden-
tity nor the names of the members of
the cast. All have well earned reputa-
tions and are probably anxious to live
down their connection with the entire
affair.
"The Stronger Vow"
Goldwyn Presents Geraldine Farrar in
a Spectacular Melodrama of
Spanish Feud.
Reviewed by Louis Reeves Harrison.
PLEASING to the eye, especially in
the costume ensembles and in pic-
turing Geraldine Farrar very much
as she appears in grand opera, "The
Stronger Vow" is the story of a feud
between two Spanish families, Dolores,
the interesting representative of one,
May 10, 1919
THE MOVING PICTURE WORLD
939
and Juan of the other, with a cousin
of Dolores, Pedro, as the villain. The
Goldwyn product becomes highly melo-
dramatic when Pedro kills the brother
of Dolores, carefully plants Juan's
handkerchief by the body of his victim,
and Dolores takes the "oath of blood"
to slay the murderer with her own
hand. It becomes somewhat operatic
when innocent Juan courts and wins
lovely Dolores without her knowing he
is the one falsely accused of murdering
her brother, and when she marries him
in Paris with a church wedding, where
church weddings are not legal. The
story permits a pretty spectacle, how-
ever, and it also permits the villain to
invade the bride's chamber right after
the wedding dinner to tell her that the
man she has married is the murderer of
her brother.
In grand opera many inconsistencies
and impossibilities are excused for the
sake of the enchantment of music, espe-
cially when the stage picture pleases the
eye. Miss Farrar takes full advantage
of these operatic opportunities, grace-
ful in attitude and expression, superb
in elaborate costume. Milton Sills, Kate
Lester and Tom Santschi give Miss Far-
rar admirable support. The whole pic-
ture is spectacular, the carnival scenes
very attractive to the eye.
Cast.
Dolores de Cordova Geraldine Farrar
Juan Estudillo Milton Sills
Senora de Cordova Kate Lester
Pedro Toral Tom Santachl
Jose de Cordova John Davidson
Bibi Leroux Hassard Short
Story by Izola Forrester.
Directed by Reginald Barker.
Photographed by Percy Hilburn.
The Story.
"The Stronger Vow" deals with the vow
which Dolores de Cordova takes when her
brother is murdered during a carnival
and with the vow she takes at the altar
when she unwittingly marries the man
who is almost immediately after the wed-
ding accused of the murder. Dolores be-
lieves her cousin, Pedro Toral, the real
murderer, when he accuses the man she
has just married, Juan Estudillo, because
there has long been a feud between her
family and his. Pedro makes the accusa-
tion immediately after the wedding dinner,
Insisting that she must keep her oath of
blood to kill the murderer of her brother
with her own hand. To enforce this he
carries her off from the church where she
is praying to the den of Apaches, whose
leader he has become. He sets a trap
for the husband also, but Juan is con-
nected with the secret police, and he ar-
ranges for a timely raid of the den. He
goes there alone, is seized and bound, then
Dolores is commanded to kill him to keep
her oath of blood . The place is raided by
the police at this moment and the villain
Is killed by a man he has wronged to
whom he has previously confessed his
crime in a spirit of bravado. This clears
Juan of the false accusation and enables
Dolores to keep the stronger vow she
made at the altar.
Progrram and Advertising Phrases: Ab-
sorbing Story of a Spanish Feud with
Geraldine Farrar as the Star.
Melodrama and Grand Opera Blended
Into Attractive Photoplay With Spec-
tacular Setting.
Highly Dramatic Story of a Spanish Girl
"Who Finds That the Man She Married
Is the One Believed to Have Murdered
Her Brother.
Bound ty Her Oath to Kill the Man She
Lores, "What Did She Do? See "The
Stronger "Vow" for the Answer.
Advertising Angles: Play up Miss Far-
rar, using the phonograph hook-up in a
mild form even If you have used it be-
fore. It Is always good for window dis-
plays at least. "Use plenty of photographs.
"Work heavily on the situation of a young
wife who is told on her wedding night
that her husband is the man she has sworn
to kill for the murder of her brother.
Make this your big talking point. Use
the Spanish and apache angles for side
approaclies and play a little on the ven-
detta idea as apart from the situation it
creates. If you can get a good litho-
graph make a cut-out for the lobby. If
you can get one in Spanish dress, drape
it with a real shawl. If you can get noth-
ing better, a lace curtain will serve.
Advertl.slng Aids: One one-sheet, two
three-sheets, one six and one 24-sheet.
Rotogravure one-sheet. Lobby displays,
8x10, 11x14 and 22x28. Coming and cur-
rent slides. Advertising and scene cuts.
Photographic line-cut copy for ads. Press
book. Music cue-sheet.
"A Place in the Suii"
Triangle Picturization of Cyril Har-
court's Play Made in England With
English Players.
Reviewed by Margaret I. MacDonald.
THE screen version of the Cyril Har-
court play, "A Place in the Sun,"
which had a run at the Comedy
Theatre, New York, during the present
season, is rather disappointing. Pre-
sented as a comedy-drama it is unsatis-
fying for the reason that the theme of
the play is totally opposed to comedy
and the screen version quite devoid of
it. The production was made in Eng-
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Margaret Blanche
Believes in looking up to others in
"A Place in the Sun."
land with a cast of English players. As
shown to the press the entertaining
quality of the picture was interfered
with by the character of the subtitling,
which persisted in emphasizing the nar-
rative style in which the story is pre-
sented.
The idea behind the plot of the play
is one which afifords ample opportunity
for dramatic development. The moral
of the play defined as the retaining of
self-respect and the respect of others
combined with other possessions which
make for happiness is unquestionable;
and it is a pity that more efficient di-
rection had not been given the produc-
tion. The star of the picture, Margaret
Blanche, is hardly strong enough for the
role of Rosie Blair. The best work of
the cast is done by Lydia Billbrooke.
Cast.
Rosie Margaret Blanche
Dick Blair Malcolm Sherry
Stuart Capel Reginald Owen
Marjorle Capel Lydia Billbrooke
Sir John Capel Lynston Lyle
Blagdon Campbell GuUar
Mrs. Moutrie Frances "Wetherall
Ben Goodge, Dick's Uncle,
John McAndrews
The Story.
The story of "A Place in the Sun" covers
a brief period in the lives of a son of
the English aristocracy whose father de-
nies him the right to carve his own des-
tiny, and the daughter of a servitor on
the estate. Thrown in each other's com-
pany the pair fall in love. The girl Is
compromised and the man refuses to
marry her for fear of being disinherited.
The girl's brother, escaping from the
drudgery of the farm, becomes a novelist
of note, and is befriended by a society
woman, who brings him again in touch
with the sister of the young aristocrat
for whom he has fostered an affection.
His own sister, arriving at his city apart-
ment, finally tells him of her trouble.
The appeal of the brother to the lover
is fruitless; and not until the latter's sis-
ter interferes to the extent of placing her-
self in a compromising position in the
home of the novelist does he realize the
unmanliness of his attitude and proposes
marriage to the girl that he has wronged.
Program and Advertising Phrases: Earn
"A Place In the Sun" by Retaining
Your Own Self-Respect and "Winning
the Respect of Others.
Blue Blood and Ancestral Mansions Are
Not Indications That "A Man's a Man."
Not Every Sister-in-Law "Would Risk
Her Reputation for Her Sister-ln-
Law's Sake.
Cyril Harcourt's Clever Comedy-Drama
Presented By All-Star Cast of English
Players.
Another Screen "Version of Stage Success
Offered with Improvements on the
Original.
Advertising Angles: Play up the fact
that this story is by the author of "A Pair
of Silk Stockings" and other stage suc-
cesses. Center your efforts on the news-
paper or throwaway advertising and play
up the big punch of the aristocratic girl
who demands that the brother of the girl
her own brother has seduced compromise
her to even the score. There is a big
punch to this situation.
Advertising Aids: One design each one,
three and six-sheets. Spscial process art
heralds. Lobby displays, 11x14 and 22x28.
Photographs. Slides. Electros and mats.
Press sheets.
»
"The Boomerang
Seven-Reel Picture Released by Pioneer
Film Corporation Needs Skill-
ful Editing.
Reviewed by Edward "Weltzel.
UNFORTUNATELY, the mere bring-
ing together of a lot of material
does not result in a convincing
moving picture. "The Boomerang," re-
leased by the Pioneer Film Corpora-
tion, is an ambitious effort but. in its
present shape, is in need of skillful
editing. In place of action the story is
told principally by the subtitles and
there is such a mass of motives, side-
tracks and unnecessary detail that it
is difiicult to follow the plot. A com-
mendable attempt has been made to
secure a capable cast and give the
picture the correct backgrounds, but
the complications of the scenario have
prevented the worth while material in
the story from appearing to the best
advantage. Properly cut and altered
"The Boomerang" would prove a fairly
interesting picture.
The best known members of the cast
are Henry B. Walthall, Melbourne Mc-
Dowell, and Helen Jerome Eddy.
Cast.
Peter Cameron Melbourne McDowell
Rose Cameron Nina Byron
940
THE MOVING PICTURE WORLD
May 10, 1919
Maximilllan Gray Richard Norris
George Montgomery Gray Henry
B. Walthall
Nors Yorke Helen Jerome Eddy
Xapolean Snape Jack MacDonald
Antonio Giannone Nigel De Bruillier
Marie Giannone Beulah Booker
Governor Montgomery .. .Gordon SackvlUe
Ann Montgomery..' Maryland Morne
Wager Ames Lloj'd Whitlock
Daniel Nathaniel William Ryne
Jim Hardy Bert Appling
The Story.
A light between millionaire meat pack-
ers to corner the food market is the main
motive of "The Boomerang." There is
a love interest between the daughter of
one of the packers and the son of his
rival. The stronger of the two men is
Peter Cameron. When he finds it to his
advantage he makes Rose, his daughter,
break off her engagement with young
Gray on the pretext tiiat he has been
intimate with another woman. Her broth-
er has disappeared and it turns out that
he Is the father of the child that is used
by the woman's brother-in-law to black-
mail the elder Cameron.
Disowned by his father, George Gray
starts out to earn his living as a com-
mon laborer and eventually becomes
Prosecuting Attorney of New Jersey. He
then starts in to prosecute the meat
packers for selling bad meat, and con-
victs his own father, as well as Peter
Cameron. There are other complications
along the same line, including a labor
strike and an attempt on the part o^.
one of Cameron's trusted men to beat
both his employer and his rival in a
stock jobbing scheme by which Cameron
loses twenty millions. It turns out that
young Cameron was legally married to
the mother of his child, and George Gray
and Rose Cameron are brought together
again at the end.
ProKram aud .Advertising Phrnses: Henry
B. Walthall star of Exciting Play,
liead All the Glowing Packing House
Advertising and Then See "The Boom-
erang."
Love and Lambs Lost and Found While
Living Costs Go Higher.
Henry B. Walthall Star of Strong Drama
That Has Melbourne McDowell and
Helen Jerome Eddy In Leading Roles.
Showing the Only Possible Way in
Which tlie Meat Trust May Be
Downed.
Strong Play Based on Live Topic of
Domestic Economy Well Acted.
Advertising: .Vnglei*:. Play Walthall
heavily. For a selling angle play on
the meat trust angle and tell that this
is where the packers get the worst of it.
The story is too involved to be used in
our advertising, so hammer on the Beef
ust for your appeal after you have
given plenty of play to the star.
-IdvertiMlnsr .JVidM: One, three, six and
twenty-four-sheel, lobby display photos,
press sheet, slides, cuts and mats. Herald.
"Miss Adventure"
Peggy Hyland's Adventurous Propen-
sities Shown in Fox Film.
Uevlewi (I !*>■ Hanford (". Jud.sou.
IT is not so much the story as it is
the leading woman that will com-
mend "Aliss Adventure," a five-reel
Fo.K film, to the many admirers of Peggy
llyland. In it she is as charming and as
delightfully irresponsible as ever. The
story is clear, fresh and interesting. The
attraction will be liked by all.
The background is the California
Coast and many of its scenes are beau-
tiful. Director Lynn F. Reynolds has
handled the action in a commendable
way. Several of the scenes be-
tween the iieroine, Jane, and that fine
old salt, Ca])tain Barth, played by George
Hernandez, are especially pleasing.
There are many good bits of action in
the film.
Cast.
In the Prologue (1894).
Jane Gertie Messenger
Dickie Hamilton Lewis Sergent
Bog Nichols Frank Brownlee
In the Story (14 years later).
Jane Peggy Hyland
Richard Hamilton.. Edward Burns
Bog Nichols Frank Brownlee
Captain Barth George Hernandez
Albert Barth George Webb
Shirley Rockwell Alice Mason
Story by J. Anthony Roach.
Scenario and direction by Lynn F. Reynolds.
Photography by J. Dev Jennings.
The Story.
In "Miss Adventure," a Fox picture,
Jane, the heroine, is as a child cast away
from a ship on which a mutiny has taken
place. She is brought up by Captain
Barth, a well-to-do seafaring man, and
when she is introduced again, played by
Peggy Hyland, he wants her to marry
his nephew, Albert Barth.
There is a letter from her dead father
which will identify her as an heiress.
This is now held by a man in prison for
smuggling. Albert doesn't want to marry
Jane. He knows that she is an adven-
ture lover and gets her to go aw^ay in a
boat ■with the man ■who has the letter,
of which Albert knows nothing. This
man is knocked overboard and drowned
leaving Jane alone on a small island.
A young man, Richard Hamilton, who
is looking for the lost heiress, is passing
in his yacht and gets Jane's signal. He
liears her story and suspects that she is
eral mischief maker. Tell of her many
adventures and lay particular stress upon
the scene of the abduction in which she
checks her abduotor by steering the car
into the sea.
Advertising; Aids; One twenty-four sheet,
two six-sheet, two three-sheet and two
one-sheet posters. Lobby displays 8x10,
11x14, and three colored photographs,
22x28. Cuts, mats, music cues and a slide
announcing the picture and date.
Peggy Hyland
En.io.\'s tliis ticlvlisli situation from
".Miss Advonture."
Uic Kirl IK' is iDokiiig foi-. Hf talii'S .lane
back to Barth. Albert learns of the for-
tune and tries to force Jane to marry
him. Hamilton brings the girl's legal
guardian and the party comes just as
.\llii-it is taking Jane away by force tii
marry her. A chase in an automobile
ends in the great discomfiture of the
villain.
I'roK'rum and .\dvcrtislng I'iirases: Charm-
ing Peggy Hyland in I'leasing Story
of an Adventurous Miss.
Delightful Romance of the Sea Where-
in a Rich Girl Finds Happiness in
a I'oor Fishing Village.
She Sought Adventure But Found More
Than She Anticipated. What Was It?
See "Miss Adventure."
Pretty Peggy in Pleasing Photoplay
with Plenty of Pep and Punch Parti-
cularly Appropriate to her Piquant
Personality.
AdvertlnInK Anelcs: Play up Miss Hyland
for your chief angle, working in the story
angle and emphasizing her role of gen-
"After His Own Heart"
Hale Hamilton Leads in Strange Story
Told By Metro Film.
Reviewed by Hanford C. Judson.
STRANGENESS of situation is the
marked feature of the Metro five-
reel picture, "After His Own Heart."
The picture has also touches of fresh
humor. Hale Hamilton has the lead with
Naomi Childers opposite to him. The
character most strikingly acted is Dr.
Spleen, by Harry Carter. This part fits
him to perfection, and he makes the
situation quite convincing. The climax
is astonishing.
The title suggests a love story, but
there are two persons after the hero's
heart. One is the girl and the other the
Doctor, who wants to give it to a rich
patient, uncle of the girl. The series of
scenes in the doctor's hospital seems to
be something new. At least, it gets
hold of the spectator with the grip of
new things. The hero is a captive and
knows what kind of an operation is to
be performed — it was tried on the two
dogs that died. The foolish old man
thinks it is going to make him young.
The acting shows no weak points. Di-
rector Harry L. Franklin has made his
action run with no uninteresting pad-
ding and kept it graceful and with no
slack places. His hospital scenes are
masterly.
Cast.
Thomas Wentword Duncan. Hale Hamilton
Sally Reeves Naomi Childers
JMrs. Maartin Mrs. Louis
Vincent Frank Hayes
Dr. Spleen Harry Carter
Jiidah P. Corpus William V. Mong
-Vdrian Keep Herbert Pryor
Goliath Stanley Sanford
Story by Ben Ames Wilson.
Scenario by A. S. Le Vino.
Directed by Harry F. Franklin.
The Story.
In the Metro picture, "After His Own
Heart," the hero, Thomas Duncan, is dis-
covered with a letter telling him that his
fortune is gone. At a party he meets
Sally Reeves, an old flame with whom he
again falls in love. On reaching home, he
finds a note asking whether he wants to
make $250,000, and writes "Yes" across it.
He needs the money.
He is taken to Dr. Spleen's and finds
the doctor is to exchange hearts between
him and another patient, an old man. He
has some tragic-comical experiences In the
hospital before he can get word of his
predicament to Sally. Sally arrives and is
also locked up by the doctor, who is de-
termined to perform the wonderful op-
eration. Of several characters, one die-
most unexpectedly and the action is turnC'
toward the happy ending. To tell who
dies would spoil the story; the picture
keeps it hid till near the close.
ProKrain and AdvertiNlnK Phrases: An Ab-
sorbing Story With Unique Plot and
Startling Ending.
Amazing Dilemma of a Young Man Who
Found Himself in the Clutches of a
Doctor Who Sought to Remove His
Heart and Transfer It to the Body of
an Old Man.
Weird Story Involving a Happy-go-
lucky Young Man, a Charming Girl,
and An Insane Doctor.
May 10, 1919
THE MOVING PICTURE WORLD
941
Both the Girl and the Doctor Were
"After His Own Heart" for Different
Reasons. "Which Won?
Advertising Ang-les: Play on the star's
popularity, but make your big bid with
the unusual offer of Dr. Spleen. Work
this in scarehead fashion with such lines
"Offered $250,000 to have his heart cut
out." Run an advertisement offering
.$250,000 to any man who will assist in a
scientific experiment, using a box In the
newspaper office. Run this two days be-
fore you launch your advertising cam-
paign and repeat a second day, then get
the paper to run a new story on the ad-
vertisement, using some of the replies if
you receive any. Even in the cities you
can work this stunt and get real pub-
licity out of it. Then take the clippings
and replies into your lobby. The replies
will probably be facetious and make good
reading.
Advertising Aids: Two each one, three
and six-sheets. Press sheet. Filler sheet.
Ten-minute novel. Slide. Heralds. Lobby
displays. SxlO sepia, 11x4 sepia, 22x28
colored. Cuts.
"Beating the Odds"
Harry T. Moray Has Absorbingly Inter-
esting Role in Vitagraph Film.
Reviewed by Hanford C. Judson.
THE novel, "The Money Maker," by
Irving R. Allen, has been pictur-
ized by Vitagraph in "Beating the
Odds." It will be liked. It is the story
of a character growing from a slum
politician to a man of power, and ably
played by Harry T. Morey. Not a foot
of the film which shows the step-by-
step growth of this man's mastery of
life lacks for compelling interest. The
love story part at the end is also good,
but is more commonplace than the
scenes which show the politician's
earlier experiences on his way up.
One of his early female entaglements
is played by Betty Blythe in a way
that presents her as attractive. Jean
Paige takes the part of the good woman,
his final sweetheart and wife.
What stands out in the picture is
the number of clearly drawn and cli.s-
tinct bits of real life it presents. Di-
rector Paul Scardon once again shows
bis ability as a picture maker. Ii is
1 real attraction.
Cast.
David Powers Harry T. Morey
Hebe Norse Betty Blythe
Rosalie Rogers Jean Paige
Milton Shapiro George Majeroni
Lynn Hardy Robert Gaillard
Eva Lake Eulalie Jensen
;^rane Robert Mowbray
O'Brien Frank Norcross
Directed by Paul Scardon.
Story from novel by I. R. Allen.
Tlie Story.
In the Vitagraph picture, "Beating the
Ddds," David Powers, the hero, is Mitio-
luced as the graft collector fjr a ward
politician. He meets Hebe Norse, a
:abarette singer. Caught by detectives
ind forced to leave the city, she goes
sv'ith him.
In another state he shows his sales-
manship as a patent medicine veiiier and
is taken on by a real-estate speculator,
[n this line he is so much of i su'ioess
that a great steel manufacturer, Gail
Rogers, makes him an offer.
The steel man's daughter, Rosalie, and
the politician fall in love, and in a year
or so they get married. Rogers brin-^S;
home a new wife and it is Hebe Norse.
Powers can not tell Rogers of the past.
When Rogers finds out about Hebe, there
is a break between the two men. When
Rosalie finds about it she too breaks
with Powers. In the meanwhile Rogers
has tried to wreck a company headed
by Powers; but straight hard work keeps
it off the rocks. The final scene is a
pretty making-up of the man and wife
by their little girl.
Program and Advertising Phrases: Harry
T. Morey Star In Photo-Version of
Irving R. Allen's Novel, "The Money
Maker."
Viftagraph's Screen Version of Popular
Novel Starring Harry T. Morey.
Graft and "Big Business" Combined In
Love-Plot Photoplay.
Engaging Photoplot Shows Improve-
ment On Popular Novel Ideas.
Scheming and Craftiness Wins for a
While But Surely Fails.
Advertising Angles: Play up Morey and
add that he is to be seen in an adapta-
tion of Irving R. Allen's novel, "The
Money Maker." For the newspaper work
condense the story, using the main facts
instead of trying to tell it all, or pick
up the various problems and present them
singly as, "He found that the step-mother
of the woman he loved was his former
mistress. Should he expose her and lose
his wife or pfermit her to carry on her
schemes undetected?" A good main angle
would be to hammer on the fact that
Morey plays the role of a graft collector
who tried to go straight.
Advertising Aids: One design each on",
three and six-sheets. Window cards.
Lobby display, 11x14 and 22x28. Heralds.
Slides. Plan book. Press sheet.
Harry Morey
Is in a fighting mood in "Beating
the Odds."
Additional
Advertising Aids
"A Stitch in Time"
Program and Advertising Plirases: Fa-
mous Stage Success Now Reflected in
Photoplay That Improves On the
Original.
Story of Love and Sacrifice That Nearly
Wrecked Two Lives — But a Stitch in
Time Prevented Disaster.
Pretty Tale of Life in New York High
Society and Studio Quarters
Gladys Leslie Star of Vitagraph Pic-
ture Version of Stage Success.
Gladys Leslie Has Ideal Role in Vita-
graph Picture of Stage Hit.
Advertising Angles: Play up Miss Leslie
and make reference to the stage success
of this story. Play it up as a story of
love in the studios and draw a picture
of the self-sacrificing little maid, playing
upon Miss Leslie rather than on the story
character to gain interest.
Advertising Aids: One design each one,
three and six-sheets. Window cards.
Lobby display, 11x14 and 22x28. Heralds.
Slides. Plan book. Press sheet.
((
The Best Man"
Program and Advertising Phrases: J.
W^arren Kerrigan Heroic Star of
Mystery Play Involving Keene De-
tective Operations.
Thrills and Sensation Abound in Photo-
play of Mystery Plot.
Handsome Lois Wilson Supports J.
W'arren Kerrigan in Detective Photo-
play.
Detective Work and Mystery Plot Com-
bine in Puzzling Situations.
Atlvertising Angles: Make all you can
of Kerrigan and use the line "The Best
Man — J. Warren Kerrigan." For the story
hookup use the double substitution and
play on this. For a novelty card use
some simple cryptogram and letter the
bottom:- "If you cannot read this come
to the Blank theatre, date, and see how
J. Warren Kerrigan in 'The Best Man'
handled a similar letter." If you can-
not get a book on cryptograms, you can
at least get Poe's "The Gold Bug," and
work one from that.
Advertising Aids: Two designs each one
and three-sheets. One six-sheet. Thumb-
nail and one to three-column cuts in
electro or mats. Press ■book.
Fox Film Corporation.
PEACHES AND PIGTAILS (Mutt and
Jeff Comedy).— A Chinatown picture with
a brand new idea for this cartoon series.
Mutt has a number of Chinamen to deal
with in his flirtation with Peaches, a
pretty girl who likes ice cream.
SUBBING FOR TOM MIX (Mutt and
Jeff). — In this very lively and amusing
cartoon film, Jeff puts one over on Sheriff
Mutt, bags the bad man, wins the heroine's
love, holds off a band of raiders and proves
himself quite a hero.
Pathe Exchange, Inc.
'SI, SENOR (Rolin-Pathe), May 11. —
Harold Lloyd, Harry Pollard and Bebe
Daniels are featured in this comic num-
ber. The scenes are laid in a small Mexi-
can town, where Harold plays barber,
meets a beautiful senorita and gets into
trouble with the latter's mother. The fun
is characteristically amusing and will
bring several laughs.
BEFORE BREAKFAST (Rolin-Pathe).
— This comic number features Harold
Lloyd, Harry Pollard and Bebe Daniels.
Harold plays the role of a young man
whose dreams are shaken by his father's
insistence that he get a job and go to
work. He becomes a waiter in a restau-
rant, and has some funny adventures. The
number contains numerous laughs.
Vitagraph.
THE MAN OF MIGHT (Episode 11). — In
this episode the heroine is left a prisoner
in the hold of a ship with Scarface and
his gang in possession. Her friends have
just walked the plank, and we don't know
whether they are drowned or not. The
girl has worked off her bonds and dis-
covered an automatic pistol. But before
this has happened the adventurers had
suffered other untold indignities on shore
at the hands of the villains, and had al-
ways escaped. Here is surely a serial with
a punch. It is made as carefully as
though it were a feature.
942
THE MOVING PICTURE WORLD
May 10, 1919
e
miinmiiiiiiiininiiiiMiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiimNiiiH^
List of Current Film Release Dates
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiui
Unless Otherwise Specified All Subjects Are Five Reel Dramas
Exhibitors-Mutual
STRAND.
(One-Reel Comedie$.)
Mar. 30— Peggy'* Burglar.
April 8 — Too Many Swe«tliearti.
FBATURBS.
Mar.— The Turn In the Road (all Btar caat).
Mar. — Hearti Aileep (Bessie Barrltcale).
liar.— Whitewashed Walls (William Desmond).
Xprll — Diane of the Green Van (Alma Rubens).
April — The Courageous Coward (Seosue Haya-
kawa).
April — Hodern Husbands (Henry B. Waltnal).
Apll— The Love Call (BlUie Rhodes).
Hay — Joeelyn's Wife (Bessie Barrlscale).
May— Mint of Hell (William Desmond).
May — Just Squaw (Beatrice Mlchelena).
May— His Debt (Sessue Hayakawa).
OUTDOOR SUBJECTS.
Jan. 19 — Bulls and Bears.
Jan. 26 — Western Stuff.
Feb. 2 — Doing the Dells.
Feb. 9 — God's Country.
Feb. 16 — Out Wyoming Way.
Feb. 23 — A Peek of Par -ise.
Mar. 2 — Columbia, the Gem of the Highways.
Mar. 9 — An Eyeful of Egypt.
Mar. 16 — In Pyramid Land.
Mar. 23 — Mid Sahara's Sands.-
Mar. 30 — Glimpsing Gondolas.
April 6 — A Palestine Pilgrimage.
I Famous Players-Lasky |
PARAMOUNT-SIBNNETT COHEDIKS.
(Two Reels Each.)
April 1.^— The Foolish Age.
April 27— The Little Widow.
May 11 — When Love Is Blind.
May 2.5^Love's Faces.
parahount-arbvckle: combdibs.
(Tie» AmU Baek.)
Mar. 2 — Love.
DREW COMBDIBS.
(Ttoo-Reel ComeOUi.)
April 20 — An Amateur Liar.
May 4 — Harold, the Last of the Saxons.
PAMOUS PLAYERS-LASKY CORP.
ParwnunufU Featxiret.
Mar. 30— Th» Sheriff's Son (Charles Ray).
Mar. 80 — Little Comrade (Vivian Martin).
Mar. 30— Poppy Polly (Dorothy Gish).
April 6 — The Test of Honor (John Barrymore).
April 6 — The Rescuing Angel (Shirley Mason).
April 13— Something to Do (Bryant Washburn).
April 20 — Greased Lightning (Charles Ray).
April 2.'i — Let's Elope (Marguerite Clark).
April 27— The Law of Men (Enid Bennett).
April 27— The Roaring Road (Wallace Reid).
May 4 — Oh, You Women! (Emerson-Loos Pro-
duction).
May 4— Vicky Van (Ethel Clayton).
May 11— Come Out of the Kitchen (Marguerite
Clark).
May 11 — The Home Town Girl (Vivian Mar-
tin).
May 11 — The Lady of Red Butte (Dorothy Dal-
ton).
May 18 — The Final Closeup (Shirley Mason).
May 18 — The Busber (Charles Ray).
May 25 — The Haunted Bedroom (Enid Ben-
nett).
May 2r>— I'll Get Him Yet (Dorothy Gish).
Artoraft Picturta.
Mar. 16 — The Poppy Girl's Husband (William S.
Hart).
Mar. 2.3 — The Girl Who Stayed at Home (D. W.
Griffith Production).
April fl — Captain Kldd. Jr.. (Mary Plckford).
April 20 — Eyes of the Soul (Elsie Ferguson).
April 27 — For Better, For Worse (Cecil B. De-
Mille's).
May 4 — The Money Corral (William S. Hart).
May 18 — The Knickerbocker Buckaroo (Douglas
Fairbanks).
May 25— True Heart Susie (D. W. Griffith).
FARAMOUNT-ARTCRAITT SPECIAL.
Feb. 16 — False Faces.
PARAMOUNT-FLAGC COMEDIES.
(Two Reel* Bach.)
April 6 — The Last Bottle.
May 18 — Welcome, Little Stranger.
SUCCESS SERIES (RE-ISSUBS.)
Mar. 30— Sold (Pauline Frederick).
April 6 — Hulda From Holland.
April 13 — The Dictator (John Barrymore).
April 20 — Gretna Green (Marguerite Clark).
April 27 — Chimmie Fadden (Victor Moore).
May 4 — Hearts Adrift (Mary Pickford).
May 11 — What Money Can't Buy (Louise Huff
and Jack Pickford).
May 18 — A Gentleman from Indiana (Dustin
Farnum).
May 25 — The Woman in the Case (Pauline
Frederick).
PARAMOUNT-BURTON HOLMES.
April 6 — Seeing Sights in London.
April 13 — Land of the Mompies.
April 20 — Some British Bits Well Done.
April 27— Filipino School Days.
May 4 — With the Yanks in France.
May 11 — Tagalog Toilers.
May 18 — Across France with the Yanks' "Gas
Hounds."
May 25 — From Cocoon to Kimona.
PARAMOUNT-BRAY PICTOGRAPH.
April 13— Coal Mining; A Birdland Study by
Finley; A Millionaire Rag Picker;
Shadowgraphs.
April 20 — Fun in Feet ; Scenic Wonders of Mt.
Lowe ; Cartoon.
April 27 — How the Telephone Talks ; Woodland
Sports, by Finley ; Cartoon.
May 4 — Bath Towel Beasties ; Canadian Big
Game ; Cartoon.
May 11 — Lessons in Swordsmanship ; Perfect
Potatoes ; Cartoon.
May 18 — Giants in Fairyland ; Climbing the
Cascades ; Cartoon.
May 25 — The Action of the Heart; With Rod
and Reel ; Cartoon.
W. W. Hodkinson
Distributed 'I'liroui^li Pathe L}xchang;e, Inc.
STAB SERIES,
Feb. 2,'5— The Love Hunger (Lillian Walker).
Mar. 9 — The Forfeit (House Peters).
Mar. 23 — The End of the Game (J. Warren
Kerrigan).
April G — Thunderbolts of Fate (Peters-Lehr).
May 4 — The Best Man (J. Warren Kerrigan).
Made In America.
Ashlojf Millar Productions — One Reel — Patriotto.
Feb. 16— No. 1,
Feb. 24 — No. 2.
Mar. 2— No. 3,
Mar. 10 — No. 4,
Mar. 17 — No. 5,
Mar. 24— No. 6,
Mar. 31— No. 7,
Apr. 7 — No. 8.
"Made In America."
"Nine Million Answer."
"The Rookie."
"Victory Army In the Makia:
"Building the Soldier."
"The Hated K. P. '
"Overseas to Victory."
"Forward — Always Forward."
ARTCO PRODUCTIONS.
April 30 — As a Man Thinks (Harry Raver-
Augustus Thomas-Leah Baird).
ZANE GREY PICTURES, INC.
Desert Gold (E. K. Lincoln- All-Star Cast-T.
Hayes Hunter.
HEN.JAMIN B. HAMPTON PRODUCTIONS.
The Westerners (Roy Stewart and All-Star
Cast-Edward Sloman).
Fox Film Corporation
BIG TIMELY PICTURES.
Why I Would Not Marry.
Queen of the Sea (Annete Kellerinan).
The Land ot the Free.
The Prussian Cur.
STANDARD PICTURES.
Mar. 23— Thorn Shalt Not (BtaItb Neabtt).
April 20— The Jungle Trail (William Farnum).
May 4 — The Siren's Song (Theda Bara).
May 18— A Fallen Idol (Evelyn Nesblt).
June 1 — Wolves of the Nisrht (William
Farnum).
June 15 — A Woman There Was (Theda Bara).
EXCEL PICTURES.
Mar. 9 — Gambling in Souls (Madelalne
Travers).
Mar. 23— The Rebellious Bride (Peggy Hylaad).
April 6 — Married In Haste (Albert Ray).
April 20 — The Love That Dares (Madlalne
Traverse).
May 4 — Miss Adventure (Peggy Hyland).
May 18 — Words and Music (Albert Ray).
VICTORY PICTURES.
Mar. 16 — Never Say Quit (George Walsh).
Mar. 30— Fighting tor Gold (Toat Mix— FlTe
Paru).
April 13— Pitfalls of a Big City (Gladys Brock-
well).
April 27— Help! Help! Police! (George Walsh
May 11 — The Coming of the Law (Tom Mix).
May 25 — The Divorce Trap (Gladys Brockwell).
FOX-SUNSHINE & TOM MIX COMEDIES.
Mar. 29— Six Cjrlinder Love (Tom Mix — Two
Parts).
Mar. 23 — Money Talks.
April 6 — Tom and Jerry Mix (Tom Ulx — Two
Parts).
April 20— The House of Terrible Scandal (Tva
ParU).
May 4 — A Lady Bell-Hop's Secret (Two Parts).
May 11— A Soft Tenderfoot (Two Parts).
May 25 — Virtuous Husbands.
June 15 — Dabbling in Society.
July 6 — Merry Jailbirds (Two Parts).
MUTT & JEFF ANIMATED CARTOONS.
Mar. 16 — William Hobenzollem, Sausage Maker.
Mar. 23 — Out and In Again.
Mar. 30 — A Cow's Husband.
April 6 — Mutt, the Mutt Trainer. J
April 13 — Subbing for Tom Mix. |
April 20^Pigtails and Peaches.
April 27 — Seeing Things.
May 4 — The Cave Man's Bride.
May 11 — Sir Sidney.
May 18 — Left at the Post.
May 25— The Shell Game.
June 1 — Oh, Teacher !
, June 8 — Hands Up !
THE GREAT NINE.
Feb. 16 — The Darling of Paris ( Theda Bara).
Feb. 23 — Hoodman Blind (William Farnum).
PRODUCTIONS EXTRAORDINARY.
Salome (Theda Bara — Bight Parte).
Cleopatra (Theda Bara — Bight Parte).
Les Mlserablea (William Farnum).
May 10, 1919
THE MOVING PICTURE WORLD
943
Goldwyn EHstributing Corp.
STAK SBRIE^ PRODUCTIONS.
Mar. 16 — A Man and His Honey (Tom Moore).
Mar. SO— Daughter of Mine (Madge Kennedy).
April fl— Spotlight Sadie (Mae Ma-«h).
AprU 13- -One Week of Life (Pauline Frederick).
April 20 — The Pest (Mabel Normand).
April 27 — The Stronger Vow (Geraldlne Farrar
— Six Par ).
May 4 — One of the Finest (Tom Moore).
May 11 — Leave It to Susan (Madge Kennedy).
May 18 — The Crimson Gardenia (Rex Beach —
Six Parts).
May 25 — When Doctors Disagree (Mabel Nor-
mand).
June 1 — The Fear Woman (Pauline Frederick).
BBNNISON STAR SBRIES.
Oh, Johnny (Betzwood).
Sandy Burke of the U-Bar-TT (Betzwood).
Mar. 23 — Speedy Meade (Betzwood).
The Road Called Straight (Betzwood).
GOL.D1VYM RPBOIAIA.
Tta« Border Legion (Blanche Bates and Hobart
Boeworth — Six Parts).
The Manx Man (Seven Parta — Drama).
For the Freedom of the World (Seven Parta —
Drama).
For the Freedom of the Bast (Lady Tsen M«l —
Seven Reels).
The Eternal Magdaler<^.
CAPITOl. COMEDIES.
{Txoo R«eU each)
AprU 20— Wanted— A Baby.
May 4 — The Sea Woof.
May 16 — Circumstantial Evidence.
"Oo at 'em Potur Bertee.
Mar. 8 — The New Breakfast Food.
Mar. 28 — The Potum of Swat.
Apr. 6— The Midnight Alarm.
PORD EDUCATIONAL WEEKLY.
Mar. 9— Good to Eat.
Mar. 16 — ^The Story of Steel.
Mar. 23— A Little Bit of Heaven.
«ar. 80— What Uncle Sam Had Up His Sleeve.
April 6 — Cut It Out.
April 13 — Northern Sports Under Southern Skies.
April 20 — Good Roads.
April 27— A Visit to New Orleans.
May 4 — Going Up.
May 11 — Can the Poor Fish.
May 18— A Wild Goose Chase.
Metro Pictures Corporation.
METRO AL,L.-STAR SERIES.
Mar. 31 — The Parisian Tigress (Viola Dana).
April 7 — The Island of Intrigue (May Allison).
April 14— Blackie's Redemption (Bert Lytell).
April 21 — False Evidence (Viola Dana).
April 28 — The Amateur Adventuress (Bmmy
Wehlen).
May 5 — After His Own Heart (Hale Hamil-
ton).
May 12— Castles In the Air (May Allison).
SCREEN CLASSICS. INC.. SPECIALS.
To Hell With the Kaiser (Laurence Qr&nt and
Olive Tell — Seven Parts — Drama).
Pals First (Harold Lockwood — Six Parts — Dr.)
The Oreat Victory, Wllsoo or th« KalMT, The
Fall of the Hohenzollems.
Why Germany Must Pay (All Star Ca«l — 81z
Parts).
The Oreat R<nnanoe (Harold Lockwood — Six
Parts ) .
Shadows of Suspicion (Harold Lockwood).
A Man of Honor (Harold Lockwood).
NAZIMOVA PRODUCTIONS.
Revelation (Seven Parts — Drama).
Toys of Fate (Seven Parts — Drama).
Bye for Eye (Seven Parts — Drama).
Out of th<» Foe (SevBD Parts).
The Red Lantern (Seven Parts).
Pathe Exchange, Inc.
RELEASES FOR WEEK OF MARCH SO.
The Lightning Raider (Episode No. 13, "The
White Roses" — Two Parts — Drama — Astra).
Next Aisle Over (Rolin Comedy — ^ue Reel —
Harold Lloyd).
Pathe News No. 28 (Topical).
Pathe News No. 2fl (Topical).
RELEASES FOR WEEK OF APRIL 6.
The Silver Girl (Frank Keenan — Drama — Five
Reels — Pathe).
The Lightning Raider (Episode No. 14, "Cleared
of Guilt" — Two Parts — Drama — Astra).
A Sammy in Siberia (Harold Lloyd — One Reel-
Comedy — Rolln).
Pathe News No. 30 (Topical).
Pathe News No. 31 (Topical).
RELEASES FOR W^EEK OF APRIL 13.
The Lightning Raider (Episode No. 15, "Wu
Fang Atones" — Two Parts — Drama — Astra).
Just Dropped In (Harold Lloyd — One Reel-
Comedy — Rolin ) .
Pathe Review No. 7 (Educational).
Pathe News No. 32 (Topical).
Pathe News No. 33 (Topical).
RELEASES FOR W^EEK OF APRIL 20.
The Sawdu3t Doll (Baby Marie Osborne — Five
Parts — Drama — Diando).
The Tiger's Trail (Episode No. 1, "The Tiger
Worshippers" — Three Parts — Drama —
Astra).
Crack Your Heels (Harold Lloyd — One Reel —
Comedy — Rolin).
Pathe News No. 34 (Topical).
Pathe News No. 35 (Topical).
RELEASES FOR WT:EK OF APRIL 27.
The Unknown Love (Dolores CaBslnelli and B.
K. Lincoln — Six Parts — Drama — Leonce
Perret).
The Tiger's Trail (Episode No. 2, "The Glowing
Eyes" — Two Parts — Drama — Astra).
Ring Up the Curtain (Harold Lloyd — One Reel
— Comedy — Rolln).
Pathe Review No. 8 (Educational).
Pathe News No. 36 (Topical).
Pathe News No. 37 (Topical).
RELEASES FOR W^EK OF MAY 4.
The Cry of the Weak (Extra Selected SUr
Photoplay — Fannie Ward — Five Parts —
Drama — Astra) .
The Tiger's Trail (Episode No. 3, "The Human
Chain" — Two Parts — Drama — Astra).
Young Mr. Jazz (Harold Lloyd — One Reel —
Comedy — Rolln ) .
Topics of the Day (Topical Timely Films — One-
third Reel).
Pathe News No. 38 (Topical).
Pathe News No. 39 (Topical).
RELEASES FOR WEEK OF MAY 11.
The Tiger's Trail (Episode No. 4, "Danger
Signals" — Two Parts — Drama — Astra).
SI Senor (Harold Lloyd — Two Parts Comedy —
Rolln).
Pathe Review No. 9 (Educational).
Topics of the Day No. 2— (1/3) reel).
His Vampy Ways (Walter Hall — Two Parts —
Comedy).
Pathe News No. 40 (Topical).
Pathe News No. 41 (Topical).
RELEASES FOR WEEK OF MAY 18.
Caleb Piper's Girl (Helene Chadwick — Five
Parts — Drama — Astra).
The Tiger's Trail (Episode No. 5, "The Tiger
Trap" — Two Parts — Astra).
Before Breakfast (Harold Lloyd — Two Parts —
Comedy — Rolin ) .
Pathe News No. 42 (Topical).
Pathe News No. 43 (Topical).
AMERICAN FILM COMPANY.
(Released by Pathe.)
Mar. 16 — Put Up Your Hands (Margarita
Fisher).
Mar 30 — Brass Buttons (William Russell).
April 13 — The Intrusion of Isabel (Mary Miles
Minter).
May 4 — Charge It to Me (Margarita Fisher).
May 18— Some Liar (William Russell).
April — Mary O'Rourke (Mary Miles Minter).
April — Trixie from Broadway (Margarita
Signet of Sheba (William Russell).
Yvonne from Paris (Mary Miles Minter).
The Tiger Lily (Margarita Fisher).
Six Feet Four (William Russell).
Homespun (Mary Miles Minter).
Stuff of Heroes (William Russell).
Fisher).
May 11— Taxi! (Taylor Holmea— Special).
May 18— The Water Lily (Alice Mann).
May 25 — Mayor of Filbert (Bella Bennett, Jaok
Richardson, J. Barney Sherry — Spe-
cial).
Triangle Film Corporation.
1
Dates and Titles of Triancle Releases
Snbjeet to Change W^lthout Notice.
TRIANGLE PRODUCTIONS.
Mar. 16 — It's a Bear (Taylor Holmes — Special).
Mar. 23 — The Little Rowdy (Hazel Daly).
Mar. 30 — Toton (Olive Thomas — Special).
April 6 — A Royal Democrat (Jack Conway,
Marguerite Marsh).
April 13 — A Regular Fellow (Taylor Holmes —
Special).
April 20— Devil M'Care (Crane Wilbur).
April 37- The Follies Girl (Olive Thomas —
Special).
May 4 — A Place in the Sun (Margaret Blanche
and AU-Star English cast).
Universal Film Mfg. Co.
CENTURY COMEDY.
(Two-Reel Comedies.)
Mar. 12— Society Stuff (Alice Howell— 03632).
April 23 — Looney Lions and Monkey Busiaeai
(Animal Comedy)— 03693.
HEARST NETTS.
(One-Reel Newt Weekliee.)
April 7— No. 15 (Topical)— 08672
April 14— No. 16 (Topical)— 03682
April 21— No. 17 (Topical)— 08602.
April 28— No. 18 (Topical)— 03701.
May 5— No. 19 (Topical)— 03710.
May 12— No. 20 (Topical)— 03720.
May 19— No. 21 (Topical)— 03730.
L-KO.
(Two-Reel Comedies.)
Apr- 2 — A Skate at Sea (Charlotte Dorstr)—
08663.
April ft— A Movie Riot. (Charlie of the Ori-
lent)— 03673.
April 16— Let Fldo Do It.
April 30 — Sambo's Wedding Day— 03702.
May 7— Good Night Turk! (Charlie from ths
Orient)— 03711.
May 14 — In Bad All Around (Eva Novak and
Hughle Mack)— 03721.
May 21— His Wicked Eyes (Dan Russell)—
03731.
NESTOR.
(One-Reel Comediei.)
Mar. SI— Lizzie's Waterloo — 03660.
April 7— Charlie Treau *em Rough (Cartooa
by Pat Sullivan)— 03670.
April 14 — Oreen-Eyed Johnny (Jaek Dillon)
03680.
UNIVERSAL SPECIAL ATTRACTTIOM.
Mar. 24— A Fight for Love (Harry Oart^— Six
Parts — Drama)— 08648.
Mar. 31— A Silk Lined Burglar (Prlscllla Dean-
Six Parts)— 03658.
April 21— Fire FUngers (Rupert Julian— Six
Parts)— 03688.
Mar. 10 — The Scarlet Shadow (Mae Muiray — Six
Parte— 03627) .
Mar. 17— The Ll^t of Victory (Munroe Salis-
bury— Drama) — 03637.
April 7— The Amazing Wife (Mary McLaren-
six Reels) — 03668.
April 14 — What Am I Bid. (Mae Murray — Six
Reels. )
The Exquisite Thief (Prlscllla Dean— Six Parte)
—03698.
May 5 — Bare Fists (Harry Carey — Six Parts
—Drama) — 03707.
May 12 — The Delicious Little Devil (Mae Mur-
ray— Six Parts) — 03616.
May 19 — The Blinding Trail (Munroe Salis-
bury-Six Parts- Drama) — 03726.
NEW^ SCREEN MAGAZINE.
April 4 — No. 7 (Novelty and TopleaD— «S8<B.
April 11— No. 8 (Novelty and Twlcal)— 01W78.
April 18— No. 9. (Novelty and Topical)— 03685.
April 25— No. 10 (Novelty and Topical)— fl3a95.
May 2— No. 11 (Novelty and Topical ) —03704.
May 0— No. 12 (Novelty and Topical)— 03718.
May 16— No. 13 (Novelty and Topical)— 03723.
May 23— No. 14 (Novelty and Topical)— 03733.
INTERNATIONAL NEW^S.
April 2— No. 14 (Topical)— 03664.
April 9— No. 15 (Topical).
April 16— No. 16 (Topical)— 03684.
April 23— No. 17 (Topical)— 03694.
April 30— No. 18 (Topical)— 03703.
May 7— No. 19 (Topical)— 03712.
May 14— No. 20 (Topical)— 03722.
May 21— No. 21 (Topical)— 03732.
(Coyitinued on page 944)
944
THE MOVING PICTURE WORLD
May 10, 1919
Jan. 20— No. 10,
Jan. 27— No. 11,
Feb. 3— No. 12.
Feb. 10— No. 13,
Feb. rr— No. 14,
UNIVERSAL. SPECIAL. FEATURE.
The Lore of the ClrcnB.
Drama — Sach BpUode in Txoo Parts — EMie Pol*
Featured.
■A Shot for Life"— 03489.
"The Dagger" — 03500.
"A Strange Bseape" — 0S&7B.
"The Plunge for Life"— 03587
"Flames" — 03698.
Feb. 24 — No. 16. "The Stolen Record"— 0881*
Mar. 3— No. 16, "The Knockout (03618).
Mar. 10— No. 17. "A Race with Time" (03628).
Mar. 17— No. 18. "The Last Trick"— 03638.
Cyclone Smith.
(Drama — Each Episode in Two Parts — Eddie
Polo Featured).
May 12 — No. 1, "A Prisoner for Life" — 03719.
May 19 — No. 2, "A Phantom Fugitive" — 03729.
The Red Glove.
(Drama — Each Episode in Two Parts — Afar«.
Walcamp Features. )
Mar. 17— No. 1, "The Pool of Lo«t Souls"—
03599
Mar. 24 — No. 2, "Claws of the Vulture"— 03649.
Mar. 28 — No. 3, "The Vulture's Vengeance"—
03659.
April 7 — No. 4, ' ihe Passing of Oentleman
Geoff"— 03669.
April 14 — No. 5, "At the Mercy of a Monster"
—03679.
April 21— No. 6. "The Flames of Death"— 0368B.
April 28 — No. 7, "A Desperate Chance" — 03689.
May 5— No. 8, "Facing Death"— 03708.
May 12— No. 9, "A Leap for Life"— 03717.
May 19 — No. 10, "Out of Death's Shadow"—
03727.
CURRENT EVENTS.
April 4— No. 14 (Topical)— 03666.
April 11— No. 15 (Topical)— 03676.
April 18— No. 16 (Topical)— 03686.
April 26— No. 17 (Topical)— 03696.
May 2— No. 18 (Topical)— 03705.
May 9— No. 19 (Topical)— 03714.
May 16— No. 20 (Topical)— O.S724.
May 23— No. 21 (Topical)— 03734.
STAR COMEDIES.
(One-Reel Comedies, featuring Eddie Lyons ant
Lee Moran. )
April 7— SUte Room Secrets — 03671
April 14 — Skidding Thrones— 03681.
April 21— Seared SUff— 03691.
April 28 — The Expert Eloper— 03700.
May 5— Fun in A Flat— 03700.
May 12 — The Bullsklviks — 03718.
June 2 — The Little Boss (Bessie Love).
May 19— Three in a Closet— 03728.
WESTERN AND RAILROAD DRAMAS.
(Two Reels Sscli.)
April 5— Bill Brennan's Claim (Neal H*rt).
April 12— By Indian Post (P«U Morrlsoo).
April 1»— The Honor of Men (Neal Hart)-
03687.
April 26 — Even Money (Pete Morrison)— 09687.
May 3— The Raid (Neal Hart)— 03706.
May 10 — Gun Law (Pete Morrison) — 037U.
May 17 — Lone Larry (LIngsley Benedict and
Eileen Sedgwick)— 0372,5.
May 24 — The Gun Packer (Pete Morrison) —
03735.
Vitagraph
VITAGRAPH PBATURB8.
Apr. 7 — The Cambric Mask (Alice .'oycs).
Apr. 14 — The Unknown Quantity (Corlnne Orlf-
flth— Five Parts).
April 21 — A Yankee Princess (Beasle Love).
April 28— The Ursurper (Earle Williams).
May 6— A Stitch In Time (Gladys Lealie).
May 12 — Beating the Odds (Harry Morey).
May 26— Thin Ice (Corrlne GrifBth).
June 2 — The Little Boss (Bessie Love).
VITAGRAPH SPECIALS.
Feb. 24 — The Lion and the Mouse (Alice Joyce —
Six ParU).
Mar. lO — From Headquarters (Anita Stewart).
April 28 — Two Women (Anita Strwart).
May 1»— The Third Degree (Alice Joyce).
LARRY 8EMOIV COHBDIES.
April 14— "Well, I'll Be — " (Tw» Parte).
May 12 — Passing the Buck (Two Parts).
iii«; A .si'i;«i\i, < «iMi:i>ii':s.
ll«r. 10 — D&maela and Daadles (Two Parte).
.Mar. ■-')- .Jazz and Jailbirds. (Two Parts).
April 7 — Olrllea and Grubbers (Two Parts).
April 21 — Mules and Mortgages (Two Parte).
May ."> — Fares and Fair Ones. (Two Parts).
The Iron Teat.
(Drama — Each Episode in Two Parts — Featur-
ing Antonio Moreno and Carol Halloway.)
Jan. 6 — No. 12, "The Span of Terror."
Jan. 13— No. 13, "Hanging Peril."
Jan. 20 — No. 14, "Desperate Odds."
Jan. 27 — No. 15. "Riding with Death."
The Man of Might.
Drama — Fifteen Episodes — Two Parts Each —
Featuring WilHam Duncan, supported by
Edith Johnson and Joe Ryan.
No. 1 — "The Riven Flag."
No. 2 — "The Leap Through Space."
No. 3 — "The Creeping Death."
No. 4 — "The Gripping Hand."
No. 5 — "The Human Shield."
No. 6 — "The Height of Torment."
No. 7 — "Into the Trap."
No. 8 — "The One Chance."
No. 9 — "The Crashing Horror."
No. 10 — "Double Crossed."
No. 11 — "The Ship of Dread."
No. 12 — "The Volcano's Prey."
No. 13— "The Flood of Dlspalr."
No. 14 — "The Living Catapult"
No. 15 — "The Rescue."
World Pictures Corp.
Mar. 2 — Crook of Dreams (Louise Huff).
Mar. 10 — The Unveiling Hand (Kitty Gordon).
Mar. 17 — The Hand Invisible (Montagu Love).
Mar. 24 — Hit or Miss (Carlyle Blackwell and
Evelyn Greeley).
Mar. 31 — The Love Defender (June Glvldge).
April 7 — The Little Intruder (Louise Huff).
April 14 — The Scar (Kitty Gordon).
April 21 — The Quickening Flame (MonUgu
T^OTe).
April 28— Three Green Eyes (All-Star).
May 0 — Ginger (Violet Palmer, Garreth
Hughes and Paul Everton).
May 12 — The Unwritten Code (Shirley Mason
and Matt Moore).
May 19 — The Social Pirate (June Elvidge).
SUPER-SPECIAL RELEASE.
The Ghost of Slumber Mountain (One Reel).
SPECIAL RELEASE.
Jan. f — Under Four Flags.
Feb.
Mar.
10— What Shall We Do with Him?
It) — The Better 'Ole.
KINOGRAMS.
Issued every Tuesday and Saturday (Topical).
PRI7.MA.
Kllauea.
Catallna Islands.
"Skyland," a Tale of the Northwest.
Everywhere with Prlzma.
Feature Releases
BRIGGS PICTURES, INC.
("Wlicn a Feller Need.i a Friend" Comedy
S^eries )
A Sprise Party 'n Ever'thing.
Skinny's School and Scandal.
CAPITAL FILM COMPANY.
IndlanapoUs, Ind.
(Two Reels each)
Running Wild.
Struck by Lightning.
Secret Service Dan.
Faithful Unto Death.
Escaped Convict.
The Square Gambler.
CHRISTIE FILM COMPANY.
Brides tor Two.
Oh, What a Night.
Hard Luck.
Marrying Molly.
Four Hundred or Bust.
Oh Baby.
Good Gracious, Bobby.
You Couldn't Blame Her.
Apartment 23.
Lost — A Bridegroom.
Stop — Look — And Listen.
Sea Sirens.
Too Many Wives.
A Rustic Romeo.
CHRISTIE SPECIALS.
April 20 — Rally's Blighted Career (Fay Tincher
— Two Parts).
EDUCATIONAL FILMS CORPORATION.
Feb. — What is a Mexican.
Feb. — The Washington Air Patrol.
Bmce Scenlcs.
The Llttls High Horse.
The Restless Three.
The Wolf of the Tetons.
The Pale Pack Train.
An Essay of the Hills.
Men Met In the Mountelns.
FIRST NATIONAL BXHIBITOmS'
Shoulder Arms (Charlie Chaplin).
Ambassador Gerard's "My Four Years In Oer
many."
Italy's Flaming Front— Offlolal Italiaa War Ftt-
tures.
The Fighting Roosevelts.
Virtuous Wives (Anita Stewart).
Romance of Tarzan.
Sunnyslde (Charlie Chaplin).
In Wrong (Jack Pickford) .
Daddy Longlegs (Mary Pickford).
Whom the Gods Would Destroy.
Ravished Armenia (8 Parts).
INDEPENDENT SALES CORP.
(Releasing Through Film Clearing Bvuxe. ,
Specials.
Wanted for Murder (Rapf).
A Romance of the Air (Crest).
When My Ship Comes In.
Ten-TwentT-Thlity Seiiea.
Life's Greatest Problem (Blackton).
Her Mistake (Stegar).
A Woman's Experience (Bacon-Backer).
Suspense (Relcher).
OUTING-CHESTER PICTURHS.
Distributed through First National Exchanges
(except Omaha, Denver, Boston, Pittsburgh,
Chicago and Detroit.)
Mar. — From Scales to Antlers.
Mar. — Teddy Birds.
Mar. — Balahoolng on the Anarlka.
Mar. — Maids, More Maids and Mermaids
April — Guided and Miss Guided.
April — A Waswanipae Week End.
April — Up in ths Air After Alligators.
April — Mr. Outing Floats a Dream.
JEWEL PRODUCTIONS, INC.
Feb. IS — The Heart of Humanity (Dorothy
Philips— SU t'arte)-
— Wh«o a Girl Loves (Mildred Harris)
LB«jrCE PERRBT PRODUCTIONS.
1402 Broadway, New York.
•tars ef Olory (E. K. Lincoln and Dolores Cas-
staelU).
A S«ul Adrift (Dolores Casslnelll).
Essanay.
fouBg America (Seven Parts).
Triple Trouble (Charlie Chaplin Picture)
SOL LESSER.
Yankoa Doodle in Berlin (Five Parts).
PUBLIC HEALTH FILMS.
Fit to Win.
SELECT PICTURES.
Mar.- Uarle LU. (Alio* Brady).
Mar. — Bxperlmsotel Marriage (Constaaoe Tal-
madge).
Apr.— Bolshevism on Trial.
April — Getting Mary Married (Marion Davies).
29 South La Salle Street, Chicago.
April — The Veiled Adventure (Constance Tal-
madge).
April— Redhead (Alice Erady).
SBLZNICK PICTURES.
Upstairs and Down (Olive Thomas).
TTILLIAM L. SHERRY SERVICE.
729 Seventh Avenue, N. Y. City.
Burllngham.
The Riviera of Lake Leman (Burllneham—
Travel).
Lovely Luserne (Burllngham — Travel).
The Gornergrat Railway (Burllngham— Travel).
Featnrea.
Mar. 9 — Marriage for ConveDlence (Catherine
Calvert).
The Treep Train (Six PartsK
UNITBD PICTURB THEATRBS.
Feb. 23 — A Man Id the Opea (Dastln Famumv
Mar. SO — Her Code of Honor (Florence Reed).
Khavah.
ZION FILMS.
Mav 10. 1919
THE MOVING PICTURE WORLD
945
OOOOOOOOOODOOOOOOOOOOOOOO
3"=
CLASSI Fl ED
PER WORD FOR SITUATIONS
WANTED AND HELP WANTED
MINIMUM, $0.50
oooooooooonoooooooooooooo
oooooooooooooooooooooooo
ADVERTISEIVIENTS
5gt PER WORD FOR ALL
*' COMMERCIAL ADS.
MINIMUM, $1.00
OOOOOOOOOOOOOOO O'O 0 0 0 0 0 0 0
SITUATIONS WANTED.
FIRST CLASS ORGANIST desires immediate
engagement in high-class picture theatre. Ex-
perienced, reliable ; thorough musician. Fine
picture player and recitalist. Splendid library,
best music available for the work. Will accept
good position any part of the country. Pipe
organ and good salary essential. Arthur Edward
Jones, Box 472, Hagerstown, Maryland.
AT LIBERTY— First-class projectionist, ten
years' experience on all machines, A-1 hustler.
Fred C. Shivers, Lexington, Neb.
CAMERAMAN WITH COMPLETE BELL &
HOWELL OUTFIT, LATEST TYPE, DESIRES
PERMANENT POSITION WITH RESPONSI-
BLE COMPANY. BEST QUALIFICATIONS
AS TO ABILITY AND CHARACTER. EXPER-
IENCED IN ALL LINES OF PHOTOGRAPHY,
PRODUCTION WORK PREFERRED. "QUAL-
IFIED," care M. P. WORLD, N. Y. CITY.
HIGH-CLASS orchestral dirccter (violinist),
years of experience in moving pictures and
vaudeville, desires new location July first. Long
contract then terminated. Change of conditions
only reason for seeking new location. Am
pioneer in cueing pictures, being first leader to
introduce this Idea in two large cities. Have
large library of music, and can play it. Only
theatres willing to pay salary commensurate
with high-class, conscientious service, employing
at least eight musicians under Union conditions
(if Local in city), can be considered. Address
Orchestra Leader, care Chas. B., 2253 E. 55th
St., Cleveland, Ohio.
HELP WANTED.
WANTED — A cameraman to come out to India
for a year to organize a studio for educational
and scientific work. State terms. Director.
Educational Kinematograph, Hyderabad, Sind,
India.
BUSINESS OPPORTUNITIES.
RE-NU-FILM cleans, softens, re-news. One
dollar bottle. Worth hundreds. United M-P
Interests, Liberty Bldg., Buffalo, N. Y.
CAMERAS, ETC., FOR SALE.
TRADE YOUR OLD CAMERA FOR A NEW
UNIVERSAL M. P. CAMERA. A PERFECT
INSTRUMENT FOR A1,L MOTION PICTURE
NEEDS. A special deal enables us to offer for
a limited time, a brand new Universal listing
at $440.00 at the extremely lo wprice of $:i67.00.
Send description of your old motion picture
camera for valuation. OUR BARGAIN LIST
NO. IB IB NOW RBIADY, A COPY FREE ON
REQUEST. EASTMAN PERFORATED RAW
STOCK, $37.50 PER THOUSAND, IMMBTOIATB
SHIPMENT. BASS CAMERA COMPANY,
Charles Bass, President, 109 N. Dearkom St.,
Chicago, 111.
BARGAINS IN CAMERAS, tripods, extra tilts,
extra lenses, home projectors, measuring ma-
chines, rewinders, developing outfits, sheet cellu-
loid. Ray, 320 Fiffh Ave., New York City.
DB VRY PORTABLE PROJECTORS, MODEL
C-3, 30-FT. THROW, $180.00 ; MODEL C-80, SO-
FT. THROW. $200.00 COMPLETE. Write for
circular ; Inunedlata delivery. Teleeraphlc orders
shipped the same day received. BASS CAMERA
COMPANY, CHARLES BASS, PRES., 109 N.
DEARBORN ST., CHICAGO. ILL.
TWO GENUINE BARGAINS FOR THE BE-
GINNER ABOUT TO TAKE UP MOTION PIC-
TURE PHOTOGRAPHY. 200-ft. U. S. M. P.
Camera, forward and reverse movement, also
trick crank, fitted with Bausch & Lomb Ic Tessar
K :3.5, mounted in Rank & Pinion focusing tube,
with both direct and prismatic finder, complete,
with medium weight tripod, $1,")7.50. 200-tt. U.
S. Special M. P. Camera, fitted with 50 M.M.
Bausch & Lomb Ic Tessar, has direct focusing
tube through camera, also finder and forward and
reverse movement, together with trick crank ;
making a complete outfit for taking pictures,
also making titles, $114.00. WE HAVE ALSO
ON HAND A Brand New 200-ft. Universal that
we are offering at $378.00. A saving of $52.00
from the regular list price. ORDER PROMPTLY
TO AVOID DISAPPOINTMENT. SHIPMENT
MADE SAME DAY ORDER REACHES US.
Talbots' Practical Cinematography, $1.25 ; Adver-
tising by Motion Pictures, $1.(50 ; Both books,
$2.65, prepaid. GET IN TOUCH WITH US TO-
DAY. DAVID STERN COMPANY, in business
since 1885, 1027 R. MADISON STREET, CHI-
CAGO, U. S. A.
FILMS WANTED.
GEORGE MOLVAUT, secretary of the Shel-
bourne Pictures Co.. located at 318 East 123rd
street. New York City, announces that his com-
pany is in the market for state rights pictures
for New York, New Jersey and Connecticut.
FILMS FOR SALE OR RENT.
FOR SALE— Ten prints of "The Crimson Stain
Mystery," 32,000 feet in excellent condition, at
$350.00 a print. Advertising matter 5 cents per
sheet. Fifty two-reelers of the Kay-Bee, Broncho
and Domino makes. Subjects in excellent con-
dition at $25.00 per print : some with paper.
Also 100 five-reel features. Send for list. Federal
Feature Exchange, Inc., 145 W. 45th St., N. Y.
City.
THEATRES WANTED.
WANTED TO LEASE moving picture house In
Pennsylvania or New Jersey. Address N. R.
Lewis, 3239 N. 11th St., Philadelphia, Pa.
EQUIPMENT FOR SALE.
1 MIDGET ORCHESTRA, electrically driven;
5 fans, 1. D. C. generator, 71/2 K. W., all 125
volts. Brunson Electric Co., Marion, S. C.
DO YOU want to save three or more lower
sprockets every year? Do you want to abso-
lutely get rid of excessive tension and all take-up
troubles? The Boylan Even Tension Reels are
guaranteed to do these things. Buy them.
Automatic Reel Co., 203 Evans Bldg., Washing-
ton, D. C.
LATEST MODEL type "S" Simplex ; cost new,
$470 ; run about five weeks, guaranteed in
perfect condition, bargain, $,325.00. Also one
type "B" Simplex ; price, $200.00. Camwalt,
826 Sixth Ave., New York City.
TITLES.
ART TITLES, decorative borders, made by
Washington Square artists. Enrich your pictures
with creative fantasy. Printed titles. Animated
novelties of real artistic value for the exhibitor.
Address Patrician Picture Studio, 61 West lOtk
St., New York City, N. Y.
MR. EXHIBITOR!
NOTICE !
Our Special Offer
Send us the name of your theatre and seating capacity. Our special offer for
one year, which is absolutely FREE, will increase your patronage in small
towns. In small towns only one application will be considered. Act at once
and be the first in your territory. Address T. P. M., 1020 Chestnut St., Phila-
delphia, Pa.
IF YOU WANT THE NEWS BUY THE WORLD
YOU ARE LOSING OPPORTUNITIES
Opportunities to increase returns from your business efforts;
Opportunities to make your theatre more popular with your public;
Opportunities to present your shows in the most attractive manner;
Opportunities to make more real money on your present investment;
Opportunities to absorb the brightest ideas of other good showmen;
Opportunities that come to Exhibitors, Exchange-men and Operators
Through the Service Rendered in the Pages of Moving Picture World.
One Year $3.00 Six Months $1.50
See title pace for rates Canada and Foreign
MOVING PICTURE WORLD
616 FIFTH AVENXJE NEW YORK
Send yonr ■Dbseription NOW.
Get yonr paper re^nlarly by
remitting year snbscription.
Becnlar aobscribers set th«
first issues off the press. Sub-
scribe and save — $4.80. Th*
newsstand price is 15c.
Fleas* flu in the
name of roar Theatre
Cot Cat and Mail To-day— Naw!
946
THE MOVING PICTURE WORLD
imillillWIIIIMmNMI^^
May 10, 1919
iillllll
List of Current Film Release Dates
lyUUnillllliyitulWIIIIIIHIIIIHIIIIIIIIIIIIUIIIIIHIUIW
AJIBRICAN FBATURB FILM CORP.
E«art8 of Love (Six Parts — Drama).
COSMOrOTOFILiM.
I Bcliere (Six Parts— Drama).
MAXWBLL. PRODUCTIONS.
The Married Virgin (Six Parts — Drama).
State Right Releases
HIRAM ABRAMS.
1478 Broadway, N«w York.
H«*rts ot Men (Oeorg* Beban — Six Parts —
Drama).
ACME PICTURES CORPORATION.
The Thrlteeoth Chair (YTonne Delva).
AL.PHA PICTURES. INC.
130 West Forty-sixth Street.
RaelalfDed.
ASSRICAN FILM COHPANT. INC.
6117 Broadway, Chicago.
Daasacsd Qoods (Richard Bsnnstt — Sstsb Parts).
AXLtLOyV ni.H CORPORATION.
TtoMS BaQdlsg. New York.
The DanMa's Bbadow (Serial Is Ten Two-Beel
Tw«hre Anna Little Reissues (Two Reels Blaeb).
9ptaod«a).
UintoD-DoIlar Mystery (Marcuerlte Snow — Six
Parts).
Tea J. Warrea Kerrigan Reissnes (Tw Reels
■ask).
Poor AJlison-Loekwood Reiss«es.
Tklrty-tvo Unique C«m«dl«s (One Reel).
Placer of Jostlee (Crane Wilbur — Stz Parts).
The ProatsOT (Atana Hanleo).
The Commercial Pirates (Kile. Yalkyrlen).
Miss Arlaoaa.
Mysterloas Mr. Browning.
When the Desert Smiled (Neal Hart).
The Webb of Intrigue.
Human Shuttles.
Fires of Hope.
The Shadow of Fear.
The Masked Rider.
{Serial — Featuring Harry Meyers, Ruth Stone-
house and Paul Panzer.)
AYWON FILM CORPORATION.
729 Seventh Arenue, N. Y. City.
The Bternal Penalty (Christine Mayo — Henry
Kolkcr).
Roees and Thorns (Lenore Ulrich).
In the Days of Daring (Tom Mix).
She Pays (Julia Dean).
Justice (Cecil Scott).
Guilty Woman (Marie Empress).
WILLIAM A. BRADY.
Playhouse, 48th Street, N. Y. City.
Stolen Orders.
BULL'S EYE FILM CORPORATION.
729 Seventh Avenue, N. Y. City.
{Two-Reel Comedies every two weeks, featur-
ing Oale Henry).
The Wild Woman.
Stong.
EXCLUSIVE FEATURES, INC.
126 W. 40th Street, N. Y. City.
The Heart of Texas Ryan.
THE FILM MARKET, INC.
40B Times Bnilding, New York.
The Spoilers (Sells— Relsma).
C«laBkbla, the Oem of the Oeeaa fflathsw Half
reel).
The Battle Cry of Freedom (OathsM — Halt i««i).
Home Sweet Hooie and The Qlrl I L.aft Beklad
Me (Oatbem).
The AmaioB Jungle (Capt. Besley BxpodltleB).
The Woederland of Pern (Caint. Beslay Bxae-
dltlon).
The Undying Story of Captain Bcett (Ca»t.
Scott AnUrotlc axpedttloa).
Animal Life In the Aataretlo (Capt Scett Ant-
arctio BxpffatfUoB).
FROHMAN AMUSEMENT CO.
Times Bvildlng, N. Y.
Once to Elyeryasan.
^Vestem Dramas.
(Twenty-Six Two-Beelers Featuring Texat
Ouinan.)
South of Santa Fe.
The She Wolf.
HARRY GAR80N.
Aeollaa BsUdlng. New York.
The Hushed Hoar (BlaneiM Sweat).
The Unpardonable Sin (BlaJMte »we«t).
GAUMONT CO.
FlvatilQC, L. 1.
S.Ian on Earu (Twe-Part Norelty).
Gaumont News — Released erary Taezday.
GaumoBt Orapkte — Released erery Prtday.
Pictorial Life.
GENERAL ENTEmPRISBS. INC.
Longaere Building, New York.
Mother (Six Parts — Drama — McCHure Pictures).
Tie Warrior (Seven Parts — Drama — MoCturs
Picture).
GRAPHIC FILM CORPORATION.
729 Seventh Ave.. N. T. City.
When Men Betray (Drama).
Ashes of Love.
The Echo of Youth.
J. FRANK HATCH.
912 Loneacre Building, New Tork.
Tempest and Sunshine.
IBLLHR * WIUC INC.
Sept. — Sporting Life (Maariee Toameor Pro-
duction).
Woman (Maurice Toumeur Producti<na) .
The Silent Mystery (Francis Ford serial in
fifteen eolsodes).
The White Heather (Toumeur).
JANS DISTRIBUTING COMPANY.
729 Seventh Avenue, N. Y. City.
{Forty Single Reel Tom Mix Weitemt.)
JUVENILE PHOTOPLAY DISTRIBUTION
COMPANY.
729 Seventh Avenue, N. Y. City.
Boys' Life Screen Review.
JAMES KEANE.
220 West 42d Street, New York.
The Spreading Evil (Seven Parts — Drama).
VICTOR KREMBR.
105 West 4»th Street, New York.
{Shorty Hamilton Series — Fivt-Part C»m«€H»»).
The Ranger.
Denny From Ireland.
The Pen Vulture.
The Snail.
OLIVER FILMS, INC.
308 Bast 48th Street. New Twk.
The Carter Cmae.
A Serial in Fifte*m Mpisodms of two root* oaA,
featuring Herbert RaiwMnson ant Marffar^
Marsh.
No. 1 — The Phosgene Bullet.
No. 2 — The Vacuum Room.
No. 3— The Air Terror.
No. 4 — The Dungeon.
PIONEER FILM CORP.
180 West 46th St.. New York City
The Still Alarm rSellg Production)
Wives of Men (Florence Reed).
Little Orvhant Annte (Six Pans — Drama).
The Boomerang (Walthall).
Virtuous Sinners (Wanda Hawley).
Sins of the Children (Alma Hanlon and Stuart
Holmes).
HARRY RAVER.
1462 Broadway, New York.
The Master Crook.
The Liberator (Serial Starring "Maeiste").
J. PARKER READ.
Forbidden Fire (Louise Olaum — Ssven Parts).
RENCO FILM COMPANY.
29 South La Salle Street, Chicago.
Birth of a Race.
ROMAYNE SUPERFILMS.
Marsh-Strong Building, Los Angeles.
Me and Gott (Five Parts).
The Sage-Brush League (Five-Part Western
baseball comedy).
ERNEST SHIPMAN.
17 West 44th Street, New York Clt;.
Bill Stingers' Poems (A series ol ouc-r«el p»
triotic oomedy-dramas Ipsued ''eiBt-noi«tb>«
A Nugget In the Rough (Five Parts — Comedy-
Drama).
The Tiger of the Sea (Seven Parts — Drama —
by Nell Shipman).
Bill Stingers' Poems (a series of one-reel pa-
triotic comedy-dramas issued semi-monthly).
Al and Franlb JesmlnK*.
Lady of the Dugout (Six Parts— Drama).
LIoyA C«rlatoti Pro4actlOBa.
Mother I Need You.
EdvrlB <Or«aee.
The Haunted House (Mystic
ParU).
Comedy — Tw»
United Fllin Cor»»ratl*B.
Crime of the Hour (Seven Parts — Drama)
WILLIAM STOERMBR BNTBRPRI9B».
729 Seventh Aveaae, Now York.
Tke Tiial Wave (Eight Parts— Drama).
S. L. PICTURBS
1476 Broadway, New York.
Virtuous Men (B. K. Lincoln — Seven Parts).
SOUTHERN FBATURB FILM COMP.INY
1476 Broadway, Now York.
Beyond the Law (Bmmett Daltoa — Six Harts)
TERRITORIAL SALES CORPORATION.
1600 Broadway, N. Y. City.
-Issued T%ei«* m
{Jester Comedies — Two Reels-
Month.)
In the Wild West.
Peace and Riot.
The Tenderfoot.
A Mexican Mixup.
The Wisest Fool.
Gee Whiz.
UNIVERSAL FILM COMPANY.
1600 Broadway, New York.
Song kits in Photoplays.
W. H. PRODUCTIONS,
71 West 2Sd Street, New Tork.
Mickey (Seven Parts).
Sortes of tweoty-elsht two-reel tlMk SeaaoM-
Keystooe oomedles.
Sorlee ot twenty-six one and two-reol OkarUe
Chaplin comedies.
Series of tweoty-tour single eel Fatty ArhuokU
comedies.
Sorlee of Twenty-Bight Single Reel Liberty Kay-
stones.
Series of Twenty-Bight Single Reel Bagle Key
stones.
Series of Pifteon Two-Reel Ualoa-Kay-Boe Wesi
em Dramas.
Series of Fifteen Two-Reel OliMibia-Kay Bo*
Western Dramas.
TOWER BRAND.
Custer's Last Fight (Three Parts).
May 15 — His Hour of Manhood (W. S. Hart-
Two Parts).
June 1— Jim Cameron's Wife (W. S. Hart— Two
Parts).
WARNER BROTHERS.
2a0 Wml 42d Street, New York
Tho Kalser'° Finish.
Open Your Eyes.
I
I
May 10, 1919
THE MOVING PICTURE WORLD
:ii.ii.'..'i.'';!i'::i.:ii „i::i.i:!i,;r.,!iiiri,h
TWENTY SEVEN THOUSAND FIVE
HUNDRED AND THIRTY THREE
HOURS OF SIMPLEX SERVICE FOR
LESS THAN $25.00 ! ! !
—AND HERE'S THE EVIDENCE
TWO SIMPLEX PROJPXTORS
Installed October, 1913
RUN 1721 days at UVa hours per day
and 286 Sundays at 9 hours per day
TOTAL
• •
-and the man who runs these
machines writes us as follows
* "and the expense for both has not reached the
$50.00 mark yet * * * they have run on very high speed
and are still giving 100% Projection."
Yours trul3%
LEON FRIEDMAN,
Rex Theatre, Fort \Yorth, Texas.
JUST THINK ! ! !
LESS THAN $25.00 for 51/2 years of service!!!
DOES THIS MEAN ANYTHING TO YOU?
— NOTE—
THE NOW FAMOUS EXTRALITE SHUTTER IS A PART OF EVERY NEW^
SIMPLEX EQUIPMENT— ALSO MADE FOR USE ON OTHER STAND-
ARD PROJECTORS.
"GIVES EITHER BETTER RESULTS WITH YOUR PRESENT CURRENT
OR— PRESENT RESULTS WITH LESS CURRENT."
ThePrecision Machine (o.Tnc.
317 East 34th:St-NawYork
THE MOVING PICTURE WORLD
May 10, 1919
DnoOQO
D
HCTDDDDDDD
Ol. ^V. PNO. /
jn/^x 1/, iviv
rrice i^ i^ents
mvimncTURE
^ Tuc MC)« vnm I ^_^ . ^^^
TH£ NE* YOM
r^UBLIC UBRARt'
[g*^"?*
A«T«IV t«H»X
f«0»»0*^T1«».:
WOJiLD
Founded by J. P. Chalmers in 1907
^ >^?cv- . JijiIt; i^T.^- •TcVB>«iM<r-%:r^ ^c> cacv:*« i- :^i-^ a^
NAZ IM O VA in.
e RED LANTERN
D
^, ^ opened at the Rivoli Theatre.
^r./iu^oleisenfelh. New York last Sunday to rec-
SMarm^LYi^ Director J o^.j breaking croT^rds that
say 5 ^ blocked traffic on Broadway-
yfe were forced
\ times to stop
selling tickets
METRO PICTURES CORPORATION
PUBLISHED EVERY FRIDAY BY
CHALMERS PUBLISHING COMPANY, 516 FIFTH AVENUE, NEW YORK
Subscription Price: United States and its Possessions, Mexico, and Cuba, s.S a year; Canada, $3.50 a year; Foreign Countries (postpaid),
H a year. Entered as second class matter June 17, 1908, at tlie Post Office at New York, N. Y., under the Act of March 3, 1879.
Copyright, 1919, by the Chalmers Publishing Company.
^^
THE MOVING PICTURE WORLD Mav 17, 1919
1
Convention of Managers of First National I
Exhibitors' Circuit Exchanges, The Hotel |
Astor, New York, April 22, 1919
"RESOLVED: That we, the undersigned managers of First National Exchanges, express to
Watterson R. Rothacker, president of the Rothacker Film Manufacturing Co.
of Chicago, our appreciation for the splendid co-operation he has given
us and for the extremes to which he and his organization have gone —
far beyond the usual limits of business practice — to relieve emergencies
and assist us in giving satisfactory service to our exhibitor customers.
FURTHERMORE: We feel that it is both merited and fitting that Mr.
Rothacker be told that to each of us here it is a fact, proven by the state-
ments of exhibitors to us, that no other group of exchanges can boast of
prints with superior tinting and toning, with clearer definition, with
more carefully printed lighting effects, or with greater quality in any
particular, than that in the prints made by the Rothacker Film Manufactur-
ing Co. for the First National Exhibitors'' Circuit.
FURTHERMORE: The excellent system installed by Mr. Rothacker
for filling emergency orders for replacements of short lengths of torn or
destroyed scenes and titles operates greatly to our advantage in the
promptness and accuracy with which they are filled.
FURTHERMORE: We know, from our experience in the past with
the laboratory work of other concerns that the Rothacker Film Manufac-
turing Co., in comparisons of quality, service, accuracy and promptness,
eminently deserves the tribute of an uninterrupted continuation of all
laboratory work for First National Exhibitors' Circuit.
FURTHERMORE: It is resolved that a copy of this resolution be sent
to Mr. Rothacker, and to the Board of Directors for First National Exhib-
itors' Circuit.
Signed: Harry Weiss, R. C. Seery, Chicago; Boyd Cunningham, Washington; W. E.
Lush,- Cleveland; C. R. Beachman, Atlanta; James Skirboll, Pittsburgh; L. Bickel,
Dallas; Jack Brainard, Oklahoma City; H. J. Fitzgerald, Milwaukee; Harry Scott,
Detroit; J. F. Cubberly, Minneapolis; Lieut. Jim Anderson, Richmond; Lee Goldberg,
Louisville; Tom Spry, Boston; J. H. Von Tilzer, New York; W. J. Heenan, Phila-
delphia; F. A. Fischer, Seattle; Floyd Brown, Indianapolis; F. W. Falkner, New
Jersey; E. V. Richards, Jr., New Orleans; Percy Smith, Buffalo; Harry Nolan, Denver.
We have' read the foregoing, and declare it to be a true copy of the orig-
inal resolution.
Lieut. Jim P. Anderson, Chairman.
Harry Weiss, Secretary.
May 17, 1919 THE MOVING PICTURE WORLD 951
LUCKY AS A 4-LEAF CLOVER!
That's what the 4 Essanay-ChapUn revivals are
to the exhibitors show^ing them. Read what these
critics say of ''A Night in the Show/' ''The Bank/'
"PoHce" and ''Shanghaied" and you will know why:
"Charles Chaplin in h.is old Essanay pictures proves conclusively
that he deserves all of the affection which his followers have
given him." — New York Tribune.
"The audience which filled the Rialto enjoyed Chaplin in an
Essanay of the vintage of 1915 as though it had been made last
week and released yesterday." — New York Review.
"See Charlie Chaplin in the roaring Essanay comedy 'Police.'
You will enjoy it from the very start and it will make you for-
get your troubles and drive away the blues." — Cumberland
(Md.) News.
"Charlie Chaplin delighted Majestic Theatre audiences in a
revival of his Essanay comedy triumph, 'A Night in the Show,'
regarded as one of the funniest things he has done." — Spokane
(Wash.) Spokesman Review.
" 'The Bank,' the Essanay-Chaplin comedy, appeals to all lovers
of real humor." — Erie (Pa.) Herald.
" 'A Night in the Show' shows the great comedian at his best.
The picture was enjoyed the second time more than the first." —
Helena (Mont.) Record-Herald.
These 4 Essanay-Chaplin revivals and also ''TRIPLE TROUBLE"
are now booking at all WORLD FILM EXCHANGES.
George Kleine System
Tkadcmabx nictrihiifnr^ Tbadkmuib
84U.. u. a p.t. io<« i7i!>iriu uior& ^^ „ g^ p,^^ ,j„
^
952
THE MOVING PICTURE WORLD
May 17, 1919
BR0KEliLLR[(Di»5i Broke AiillECMBS/^ BrokeAllRe(ords
.nippodrom/ \Oi:iima/i^ / \ jio^mcM / \ Qlcdor
oXo]
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^BrokeAuRecorm/
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[^[?SDa[D(i].(2V
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ill Live
Will
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BROKEAlLRKORM i BROKEAuREOMUtf ] BROKEAuRECORU
May 17, 1919
THE MOVINCi PICTURE WORLD
953
<iVM>
BROKEAuREOHIM i BROKEliLLllKORDllBROKEAlLREaHlMl BROKEAllRE(ORM
BrokeAllRkdrds I BrokeAuReoirn ^okeAilRe(ord51 BrokeAllRe(orr$
^(S^-i^oGoX AHen HplubarSr
Broke AllRi(ord5
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r54
THE MOVING PICTURE WORLD
May 17, 1919
^^
^
May 17, 1919
THE MOVING PICTURE WORLD
955
v^
T
HE mystery of fate ! The age-long question ! Am I master of my destiny
^-or am I but a paNx^n in the Great Player's hand— his to move at will, here
and there, on the chess-board of life ?
If it be The last — of what use, Man's blood and tears, ambitions — Woman's agonies?
" The future is my own ! " you cry. " Mine, the great decision ! Mine, the losses
and the gains ! I bow to no one. 1 own no Fate ! "
So be it ! Come now and see how two brothers and a sister — and a mother and
father — and all those who loved them or were loved— proved the truth of this thing
that you believe. For in this picture, " DESTINY," you will find the answer to
your question— however you believe.
A picture full of beauty, full of the joy of living, full of thought and meaning. A
picture that sets you thinking thoughts you like to think. A picture, above all, that
you can't forget — any more than you can forget " The Heart of Humanity " and
the brilliant Star who is now the Star of " DESTINY. "
View this picture. It is worth while. A real Jewel.
PDODUCTIONJ^ Inc.
^6oo Broad veiij, N.V
956
THE MOVING PICTURE WORLD
May 17, 1919
UNI VERS AL'S
Big, New CHALLENGE Serial
Featuring the celebrated star of "Tarzan of the Apes"
ELMO LINCOLN
SUPPORTED BY A BRILLIANT CAST, INCLUDING
GRACE CUNARD
18— EPISODES— 18
Now booking thru all UNIVERSAL EXCHANGES
Produced by the Great Western Producing Co.
Exclusively controlled by The Universal in the
United States and Canada.
May 17, 1919
THE MOVING PICTURE WORLD
957
Convulsions of Laughter
— the kind that gives folks pains in the region of the "tummy" — the kind that makes
'em forget their troubles — the kind of roars and laughs that brings back week after
week always —
Greet the Famous '<TAD'' Cat in Three
Side Splitting 'indoor Sports'' Series
— Nothing half so funny ever cartooned on the moving picture screen. Even calloused
exhibitors can't watch the side-splitting antics of "TAD'S" funny cat without joining in
the gales of hilarity. You get this big exclusive added attraction every week at no extra
cost if you book the Big Three
UNIVERSAL CURRENT EVENTS - HEARST NEWS
and INTERNATIONAL NEWS
- — that now dominate the entire field of news weeklies. People expect news weeklies regu-
larly the same as features. Bring your entertainment up and past the 100 per cent mark by
showing .ALL the world's latest news events in pictures with these added attractions at no
extra cost to you. BOOK .ALL THREE- -NOW!
Now Booking thru all Universal Exchanges
958
THE MOVING PICTURE WORLD
May 17, 1919
William Russell
)ome Lidr
William Russell's best picture
to date.
James Oliver Curwood wrote
the story. ,
Hundreds of thousands of
people read it in the October
1918 issue of The Green Book.
Stephen Fox, who wrote "Brass But-
tons," prepared the working script.
Henry King directed the pro-
duction.
YOU can cash in at the box-office
on this picture which is so funny it
will make even the operator laugh.
William Russell Productiona Now Booking at Pathe Exchanges:
'Hobbs in a Hurry" "All the World to Nothing" "Brass Buttons"
"When a Man Rides A lone " "Where the West Begins ' '
WILLIAM RUSSELL PRODUCTIONS
Distributed by PATHE
m
t±
"J*^u^.:<
[^
t^l
r
#
.^^
IW
L'
'^^j
"«^^fe?
'^.^
^.
Pi
III 0 II
mil!7AlL
/
Action, ihrills and vnysfevy are packed into this new serial"
says the Exhibitors Trade Review of^
R.utl-% Roland
1 1
J^ m r>
with a disfinGfuisUed casf mcluciirKj Georqe Larkin
"Full ofexcitinq incidents ."-say* me m. p. worid
Produced by Astra Written by A. B. Reeve and C. A. Logue
Paitie Distributors
WM
/
A black and white photo, size 8x10 of tfie illustration in this cx(i, will be sent free b/ tfie Ratbe
Advertising deparftr.eni to
an/ extiibitor who wishes lo make use of if in his aclvertisinoQ.
'^fm. :f^^^ms^mi'
Witch them, Mr. Exhibitor, as they sit in ypur theatre, with set faces and eyes glued Ip the
screen. Hear the low muttered bhs" and "cms as breathtes situations follow one doofhep ;,j
rapidly. Listen to their applouse as the episode is finished !
It s ^ ^r^ -* J^^-m, ^^ _• ^^ «^
Ife,
of course! -, _
R^jtH f^olond in
With a distinguished cast including Ceorqe Larkin §
Produced by Astra Written by A. B. Reeve and C. A. LoC^ue
Paihe Distribufors
y. ■
A black and wKite pKoto, size 8x10 of tlie illusfration in Hiis ad, will be senf free by me RaHie
Adveriisin^ deparimenl io any exbibiior wbo wishes lo make use of if in his adverrisino^.
May 17, 1919
THE MOVING PICTURE WORLD
959
^Tl H II I III! II II I III III rill II I mil I II II III IITTTTi
.iiinniinniiim-— ""iHiiiiiiniiiinnmn
JESSE. L, LASK-V Preseats
CECIL B
DoMILLtS
Production
For Better
ForWorsG
An ADTCDAFT Picture
"DeMille's
Finest Achievement''
//
"There is no denying the artistic and com-
mercial value of such a story. DeMille's
direction has given it the tempo, distinction
and perfect play of every feature required.
A distinct advance for the man who directed
it ; rich in matter that lies close to the heart
of today." — Edward Weitzel, in Moving
Picture World.
"Any DeMille photoplay is a delight, but
'For Better, for Worse' seems just a little
more so than its predecessors." — S. M.
Weller, in New York Review.
"No Cupid's dart ever found its mark with
greater accuracy than does DeMille in 'For
Better, for Worse.' " — Motion Picture News.
"DeMille has come nearer to sounding a
true note in 'For Better, for Worse' than in
any of his others." — New York Times.
"The finest example of screen drama, as it
should be made." — Exhibitor's Herald.
■'Cecil DeMille has added a masterpiece to
the studies of domestic problems." — New
York Globe.
All the other critics say the same.
So will your audiences.
By Edgar Selwyn
Scenario by Jeanie Macpherson
": FAMOUS PLAYERS -LASKV CORPORATION
ADOLPH ZUKOR P^i JESSE L LaSKYI^'^Pti C ECU. B DE MULE 0'rrcrwCci
--NEW YOBK_ J
960
THE MOVING PICTURE WORLD
May 17, 1919 ■
May 17, 1919
THE MOVING PICTURE WORLD
961
H E WOMAN THOU
GAVEST ME^^
Cpamnwunt^^rtcm^Specicil
From Arctic to Tropic
I HE whole world is the stage
* for this great picture-drama of
a woman's soul. Alaska, South-
ern France, Egypt, rural Scotland,
India, London— these are the scenes
through which the men and women
of the picture-story play at their
game of hearts.
Staged with all the sumptuous lux-
ury and beauty at the command of
a great director, Hugh Ford, and
played by artists of real distinction,
Katherine Macdonald, Milton Sills,
Theodore Roberts, Jack Holt and
Fritzi Brunette, "The Woman
Thou Gavest Me" offers an oppor-
tunity for exhibitors to cash in on a
story with immense emotional ap-
peal, beautifully acted, 'wonderfully
staged and universally popular.
l^i
Directed by Hugh Ford
Scenario by Beulah Marie Dix
By Hall Caine
FAMOUS PLAYERS - lASKY CORPORATION '1} \
17 •^^=^">''V:~~"» ADOU'H ZUKORJVvj JESsELLASKY;^fP'T-i CECILS DE>mJX/>''Ka»'W-«''T^
^■^.^^
962
THE MOVING PICTURE WORLD
May 17, 1919
DOUGLAS
J
THE MOVING PICTURE WORLD
963
If
11
FAIRBANKS
//
//.The
Knickerbocker
Buckaroo
An AGTCBAFT Picture
Directed by A L B E R.T PAfilCER,,
Twenty-three !
IT'S twenty-three weeks since a new
Douglas Fairbanks-Artcraft picture
was released.
In that twenty-three weeks,
$264,000 has been spent in making
seven reels, 6,700 feet of the ail-fire-
dest, wallopingest Fairbanks' picture
that ever saw the Hght of the screen.
They're waiting for him — they've
been waiting these many weeks, and
when they see him in "The Knicker-
bocker Buckaroo" they'll come back
and see it all over again.
They'll tell their friends and come along
with them. Their friends will pass the
good word along. They all want to see it.
Therefore — make your arrangements now
for a run. It cost $150,000 more to pro-
duce than any previous Fairbanks picture.
It's good for three times your ordinary run.
FAMOUS PLAYERS -LASKY CORPORATION
AXWLPH 2UXOR P^i J ESSE L LASITY ^'^ P-** CEOl B DE MOLE D-^-^ j.
'^r^yfrV^^^yfr'^Fy^
964
THE MOVING PICTURE WORLD
May 17, 1919
•mm
Thomas H Ince presents
ENID BENNETT
^
The ha^ of Men
Love Among the Artists
SHE lived in Bohemia and thought she
could take care of herself. But she
didn't know a villain when she saw him
and her innocence nearly cost her the life
of the man she wanted to marry.
Enid Bennett in a strong, emotional drama
with a plot of thrills and punch.
By John Lynch
Hcenario by Ella Stuart Carson Directed by Fred Niblo
Photographed by George Barnes
Supervised by Thomas II. Ince
w
;jiiiiiiffifc^;:
May 17, 1919
THE MOVING PICTURE WORLD
Z5
965
Adolpll ZukOT . presents
Marduerile CLARK
966
THE MOVING PICTURE WORLD
May 17, 1919
HAM s BUD
TO THE FRONT
EXHIBITORS — BOOK NOW AT YOUR NEAREST EXCHANGE
AND
THEY SAY THEY CANT
COME BACK
THEY ARE COMING
BACK STRONGER
THAN EVER
BRAND NEW—
A LAUGH EVERY MINUTE
HAM & BUD
SINGLE-REEL
COMEDIES
CLEAN! WHOLESOME!!
THE BEST EVER!!!
STATE RIGHTS
NOW SELLING
A bk; flash in ones, threes and (11x14) photos on each release
JANS PRODUCTIONS, INC.
729 Seventh Avenue
New York City, N. Y.
^
PHONE: BRYANT .■!623
fK^-l
%'
'>^:ir
f ±
m
?
^ir;
'( -
,-.Vt
M=<IJi4Jr.<;D^TiJTgTTTTll^
772/5 r5 //?e girl he found ^
himself married to!
it is one of the finest screen creations of
AL I eE
aaSli
in her latest Select Picture
REDHEAD
by Henry Payson DovCst
Scenario and direction by CHARLES MAIGNJE
'^i^fk
jS^ .
ClASS OF SERVICE
SYIVIBOL
Telegram
Diy Lener
Blue '
NlgM Mnrai*
NIta
Night Letter
NL
If none of (tiese Biree symboU
eppeare after the check (nuinber of
words) this Is a telegram. Other-
. wise Its character is imIlcatRl by the
symbol appearing after the cfiedi.
WESTEj^ UNION
AM
Forin 1301
NEWCOMB CARLTON, PRESIDENT
GEORGE W. E. ATKINS. FIRST VICE<Pf*ESIDENT
CLASS OF SERVICE | SYMBOL
Telegram 1
Day Letter
Blue
NIte
Night fVlessage
Night Letter
N L
If none of the<ie three symbols
appears after the check (number of
wonla) this is a telegram. Other-
wise Its character is indicated by the
symbol appearing after the check.
RECEIVED AT
T184TT ?WH 29 1 EX .
1653 Broadway, NeaO^^^
'^Telephone 2082 C-ele
^t
FY PROVIDENCE RI 430P APP- 29 199
SELZNICK PICT CORP
ITEWYOBKriTT
OLIVE THOMAS IN UPSTAIRS AND DOWN AT STRAIID PROVIDENCE RI
GREAT BIG SUCCESS JAMMED TO THE ROOF BIG CROWDS TURIffiD AWAY
KEEP UP THE GOOD TORK GOOD LUCK
CHAS H WILLIAMS
MANAGER
635P
The way Mr. Williams put this over is told on the next page
Mr. Charles H. Williams
Manager Strand Theatre
Providence, R. I.
MR. WILLIAMS IS AN EXHIBITOR WITH BRAINS.
He knows Selznick Pictures Mean Profits.
He did not wait for us to go to him with
OLIVE
THOMAS
in
UPSTAIRS
and DOWN
He came to New York three times to land the first showing.
Our Exploitation Methods helped him put it over big.
The telegram on the preceding page shows how he cleaned up.
SELZNICK PICTURES WITH SELZNICK EXPLOITATION WILL
CLEAN UP FOR ALL LIVE EXHIBITORS
Distributed through Select Pictures Corporation Branches.
u
!l
ELAINE
HAMMERSTEIN
In a series of powerful emotional dramas.
Distributed through Select Pictures Corporation Branches.
>
E"
3,
ria^lPICTURES
present s
>mM\VMim
Sliall Bolshevism
travel around
e ^vorl
Bolsnevisin started in
Russia — an outgrowtn or
the terriole conditions in
tkat criminally exploited
empire. Snail this move-
ment travel to America,
^atlierin^ in its net West-
ern peoples and Democratic
organizations? ^
Yovi can screen tne ans'wer in your theatre
by showing "Bobhcvism on Trial."
miSi
From the novel "COMRADES"
By Tliomas Dixon
Directed by Harley Knoies
■j Produced by
^^t- Mayflower Photoplay Corporation
Isaac Wolper. President t....
^k*^
'>"vr,'^
f f / y^ ^
,Skall
Bolsnevism
spread its web
over our
industrial lire?
Labor IS clamoring for
inrormatiQn regarding
tnis, the most discussea
topic or the day.
By acting quickly you can
DC one of the tnousanas or
ExniDitors snowing tliis most
timely Special to crowded
theatres all O'vcv the country.
Get in touch witK tKe Select
Exchange ^^nich serves you
--and serves you right.
k^elect Hicturcs iuorporation
729 Seventk Ave. New York City
T
/'
\
'^ .^-
«^'
*<.
iC-Ji
1
^y^>-
SELECT((gj))PlCTURES
presenis
May 17, 1919
THE MOVING PICTURE WORLD
967
HOD KI NSON
means Harry Raver-Four
Star Productions.
Zane Grey Productions.
Benjamin B. Hampton-
Great Authors' Productions.
J. Warren Kerrigan Produc-
tiont.
^relWeil Finish
Our Job.
W. W. Hodkinson Corporation's **joh^'
is to pioneer for a wholesomer and
friendlier relation with the nation's
exhibitors. It is our "'^joh'''' to show
you that we can work on a clean basis
with you.
It is our "'joK' to prove that exhibitors
should not be saddled with program
and star series selling systems under
which producers insist upon tying in
their weak product in your theatre
to the damage and injury of your house
and its reputation.
Our "70b" is to prove to you that any produ-
cer who has to grind out pictures, with clock-
like regularity, to keep his own. distributing
machine going will continue to make a low
average of good pictures.
In contrast with other producers* systems of
grinding out pictures in strings — like sausages
— W. W. Hodkinson Corporation has deter-
mined to keep weak pictures off the market
and distribute only pictures of provable draw-
ing power.
We do not have to release any given number
of pictures to keep our distributing machine
going. The better productions we can obtain
and offer you the fewer we will need.
There is no mystery about our Hodkinson
determination to sell pictures singly on their
individual merits. Every time we offer you a
good big production singly we are making it
possible for you to throw out somebody else's
weaker picture that is hurting your box-office.
An exhibitor who adopts this policy builds
patronage for his house.
We are pleased to call your attention to *'As
A Man'Thinks," the first of thirty produc-
tions offered you singly on individual merit,
as being the type of production that will
improve patronage conditions in theatres
everywhere.
¥.¥. HODKINSON CORPORATION
527 Fifth Avenue , New York City
Distributing: through PATHE Fxchange, Incorporated
968
THE MOVING PICTURE WORLD
May 17, 1919
THE JURY'S VOTE IS- "GREAT!
Every motion picture trade jour-
nal critic has praised the dram-
atic strength and the drawing
power of the first Harry Raver-
Augustus Thomas Four-Star
Production
Some of their reviews are so favor-
able, so enthusiastic that we are
afraid to print them because we
know how exhibitors suspect
over-praise.
But, because of the great power
of the picture, because of its
immediate welcome in the prin-
cipal first run houses of th^
country from New York to San
Francisco we know that
Harry Raver's
presentation of
AUGUSTUS THOMAS
New York Sta^e Success
ASA MAN THINKS
Starring
LEAH BAIRD
The Picture Girl Ocautiful
Directed by
GEORGE IRVING
deserved such notices as
these:
M. P. News: Peter Milne:
You sign up for a week of
prosperity when you book
"As a Man Thinks.
Variety: Jdlo: The finest
picturization of a stage
drama we have ever seen
brought to the screen.
Bi;;board; "As aMan Thinks"
is an engrossing drama that
will provoke discussion every-
where.
Wjds: A picture that is
worth playing extra time. Will
grow through word of mouth
advertising.
M. P. News: P. S. Harrison:
"As a Man Thinks" can be
safely rated as one of the
distinctive offerings of the
year.
M. P. World: Powerful in
plot and powerful in its
enactment and direction.
Really "four star" from all
angles.
¥.W. HODKINSON CORPORATION
527 Fifth Avenue, New York Gty
Distributing fhrounh PATHfi Exchange, [ncorporatcd
May 17, 1919
THE MOVING PICTURE WORLD
969
MILDRED
MANNING
A novel of which more than 1,000,000
copies have been sold — *'The Western-
ers.
An all-star cast in which six players
alone have been starred or co-starred
in seventy odd great screen-plays and
have been seen, liked and applauded by
more than 200 million persons.
Every person in America who has ever
seen a motion picture knows these
notable players.
On top of all this, every one of the
twenty or more great novels that this
famous author has ever written is out
working for you when you book the
first tremendous
Benjamin B. Hamptoa
Production
0/
Maofnificcnkly directed by EDWARD SLOMAN
FROM TME WORLD-KNOWM NOVEL BY
WILFRED LUCAS
GRAHAM PETTI E
STEWART EDWARD WHITE
Inaugurating
Great Authors Pictures inc.
A story of love and revenge in the Black Hills
of Dakota. A drama of the Pioneers — of the
men and women who blaze^d the trail into
the great West.
So powerfully produced, so thrilling in its
eye-to-eye effect upon everyone who sees it,
that we have not permitted a single contract
to be solicited or accepted until .the prints
are actually in our branches to be seen by you.
If "The Westerners" does not at once estab-
lish a new screen standard, than there is no
hope for the future development of the motion
picture. No one would dare go that far with-
out having a production to hack it up.
¥.W. HODKINSON CORPOKATION
527 Fifth Avenue , New York City
Distributing^ through PATHE Exchange, Incorporated
Foreign Distributor J.Frank Brockliss, Inc.
970
THE MOVING PICTURE WORLD
May 17, 1919
j\
mm
EVERY TUESDAY
4-
PICTORIAL
LIFE
NEW^^^NOVEL-^-NOTEWORTHY
■
T^HE newest Gaumont
^ release.
One reel of unique en-
tertainment every week.
Filled with the humor
and oddities which make
LIFE interesting.
Handled by the INDE-
PENDENT DISTRIB-
UTORS of Gaumont
productions.
Gaumont
Graphic
EVERY FRIDAY
..
ign a Vitagraph Contract for
T. MOREY Pictur
ffvl
Why Morey Features
Are Favorites
\ ^K> 1
You will find the answer in
HARRY T. MOREY'S
V^^iW
Powerful New Picture
1 "BEATING THE ODDS"
^ From the popular novel
^^i^^B^^^"^^
"THE MONEY MAKER"
By Irving R. Allen
Directed by Paul Scardon
Harry Morey set a rapid pace for him-
self in "Silent Strength" and "Fighting
Destiny" — and then he positively exceeds it
in this one.
After seeing it, you'll realize it's
worth a longer-than-usual run. You
can keep the crowds coming, and
keep them satisfied with this unusual
production.
VITAGRAPH
ALBERT E. SMITH. President
i-*^^'.
kZ
./
yiJ
lign a Vitagraph Contract for HARRY T. MOREY Pictui
Hiiiiii/iiiiMiiii)iiiiimiiniiuimiuuniiiiiiii\nMiiiiiiiiiiuiiiiiiiiiii\iiMMiiiinuiiiiiiiimi\ii\i\iiiunminii^
I ALLOW US TO PRESENT |
^ A Comedian That Your Patrons Know. ^
^ They've Seen and Laughed at ~
j LARRY SEMON COMEDIES |
n Either in YOUR Theatre or Some Other Theatre — Maybe a Competitor's =
^ Show him to your audiences in ^
"passing!
THE 1
BUCK" i
We guess you'll want him =
always in your theatre ^
after that. =
VITAGRAPH I
ALBERT E. SMITH. =
President =
I I / HERBERT RAWLINSON
ViV ^""^
f< / -eViyiA BREAMER
,^ / J. STUART BLACKtOIV'S
-/
,--\
If
PICTURIZED :
ANTHONY P. KELLY
/
1
mP^
1 1 1. - A - . „„ '
iiUF^ ; fjifc
rJ'^l>S V, Redsbi-t.
FROM RUTH HOIT BOUaCAULT S FAMOUS NOVEL
THE SUBSTANCE OF HIS HOUSE
\Love, Marricige <% Dii/orce)
3ooJI(eJ h Lisii-ibithi thru
INDEPENDENT 5ALES CORP. FILM CLEARING HOUSE, Inc.
FRANK. G.HALL, PRtsiDtNT.
J. Stuart Blackton's
FROM THE
POWERFUL
STORY BY
RUTH HOLT
BOUCICAULT
The Story Is Absorbing,
TJie Situations Tense,
And The Climaxes
Extraordinary.
Boohed by
INDEPKNDENT SALES CORP.
Distribulcil thru
FILM CLEARING HOUSE, Inc.
FRANK G. HALL, President
M
m
m
m
a
m
m
D
m
D
m
m
m
ARRANGE YOUR
PLAY-DATES
IMMEDIATELY
ffl ffl
aN exceptional production bearing
x\the same relation to pictures in
general as a drama of equal worth,
scoring a distinct hit on Broadway,
bears to ordinary stage offerings.
Mr. Rawlinson and Miss Breamcr arc
supported by a company of unusual
excellence, portraying the varied as-
sortment of characters of well-bred
modern life, called for by Ruth Holt
Boucicault's powerful story, with real-
istic skill and a most congenial sense
of "class."
illlllllllllllllllllllllllllllllllilllllli;illlllllllllllllllllllllllllll^
^^^
cAscher Bros^Oerciict:
Z.\J (zhicagoHouses for
nhe Eternal i^^aadalene
; Vty ta-t%if4 _
i' sh
r
W
I
Off,
^he kind iaai'
STEI
TELl
I human h
^ like i
ein^s
NCWCOMB CA(U.T05*,f (VCaiDIrtT
CEORGEW, r.. ATX'K'.;. - ^rjr ViCE-^KtSJiWr-rsv
RECEIVED AT
Samuel Goldwyn,
Goldwyn Pictures Corporation,
469 Fifth Avenue,
New York City.
Just contracted for "The Eternal Magdalene"
to play our entire circuit, twenty houses. When
more producers awaken to the fact that it is
"better to have forty-five hundred feet of drama
with speedy action than six or more reels that
drag and are unconvincing, everybody concerned
will he "better off. It is the kind of a picture
that human beings like to see because it depicts
things as they really are. Going to use the
prologue idea suggested in your Goldwynner and big
newspaper copy, because of the great possibility
that the theme suggests. Regards.
Nate Ascher
7^e ETERNAL MAGDALENE
Samuel GaJdv^yn presehis
«1J
r-r„-S-«!
^^^^^'^ '
Like Pit I /ions ofiAmericans
She Loved Tom^T^oore
She had him "broke" — disgraced and demoted.
For, you see, this traffic cop had had the effrontery
to stop her speeding chauffeur and save her life.
Why? Just the eternal feminine? Maybe. BUT
that young fellow was —
Tom Moore.
Tom Moore, the "90- horse power romantic star," as a
trade reviewer called him.
Tom Moore, the youngster with the love of a fight or a
frolic in his Irish eyes.
Tom Moore, who has established himself with exhibitors
and public as (he find of the season.
To the exhibitor who booked Tom Moore or watched his
success in a competitor's theatre, there is only one thing
that need be said about "One of the Finest."
It is another of those Tom Moore pictures — a hundred
per cent star, a hundred per cent story, and Goldwyn
quality through every foot of it.
GOLDWYN PICTURES CORPORATION
Samuel Goldwyn, President
'J.^^V
l^^* »«ii?^^^»»s?il9E^
fes^-
TBennison— Box Office Star
There are machine-made stars. There are stars manufactured in the publicity
departments. And good old strong-arm bunk accounts for some.
Louis Bennison is none of these. He won his stardom at the box office.
His warm, vibrant personality, his skill as a player, and the prompt recognition
of his worth and his pull by second and third run exhibitors, have landed Bennison
securely with the "big fellows" of the first run houses.
Under all Bennison's work has run the rangy,, good-natured Western American-
ism of his first pictures — an even, buoying ground-swell. Through this — like
the up-lash of some deep hidden ledge of rock when seas run heavy — there flashes
now in "The Road Called Straight" another Bennison of hard, raw power and
sure decision.
This is the Bennison of stronger and stronger productions yet to come.
Betzv/ood Film Corporation Presents
Louis Bennison
i;;'lKe Road Called Strafghf
'Written by Wi/son Bayley ■ — DirecftfJ by Jrd M Lowry
fv«^C3;^
,-,■*? -•/■^"T
Withi
in
these domes
'•'^^■*| j ^ jumjiiif*"'
APITOL
OMEDIES
there's more than slapsticks and funny
falls. There are brains — the grey
matter that makes clean, ^ swift, laugh-
ful comedies — producer brains.
"Smiling Bill" Parsons can do what
many a comedian and many a producer
cannot do, because "Smiling Bill" is
comedian and producer..
The same constructive ability which
went into Parsons' business career and
into the creation of "Tarzan" and many
another big feature, has put over the 26
Capitol Comedies of the past year as the
biggest laugh-getting series on the market.
It will broaden the scope and better the
quality of Capitol Comedies in the com-
ing year.
Disirihuitn^ Corporation
Samuei Gofdwyn, President
FITZPATRICK
<i«<?McELROV
Ch.ica.qo
Sole Eepresenta^ives
FORD MOTOa CO.
AlotLoa Picture
Laboratories
Compare
These six Ford Educational releases with a selection
from any one hundred subjects made and released
by any one:
Northern Sports Under Southern Skies —April 13.
Good Roads: A Camera Drama of Roadmaking — April 20.
A Visit to New Orleans —April 27.
Going Up: Climbing Mt. Hood— May 4.
Can the Poor Fish: A Picturization of the Salmon In-
dustry— May 11.
A Wild Goose Chase: Hunting Wild Geese with a
Camera — May 18.
You will see why over four thousand showmen
book the Ford Educational Weekly, and you will
understand why :gou should show this classic of
the screen.
It sticks close to the famous Ford formula : highest
value, lowest price, widest distribution. That is the
secret of its success.
GOLDWYN DISTRIBUTING CORPORATION
SAMUEL GOLDWYN, Prcsidenc
FORD
EDUCATIONAL
WEEKLY
May 17, 1919
THE MOVING PICTURE WORLD
981
AN EMOTIONAL
MASTERPIECE
IN WHICH A WOMAN
MAKES THE SUPREME
CHOICE
STATE RIGHTS BUYERS
COMMUNICATE IMMEDIATEU'
I
PLEASUKFlMD SIN
""' ptmost without
love a^elf -respect
HOME.MSMHDkDailLDREH
All that a good vomaa
holds dear ia life-
PIONEER FILM CORPORATION
126 W. 46th ST.
NEW YORK CITY
982 THE MOVING PICTURE WORLD May 17, 1919
D. W. GRIFFITH
REPERTORY SEASON
Out from the far places he comes once each year bringing with him the
matchless treasure of his long labor.
Up from the South with "THE BIRTH OF A NATION," the most pop-
ular dramatic entertainment ever created.
Then from Babylon and glorified Palestine with "INTOLERANCE,"
the mightiest spectacle man has ever conceived.
Last, from the Fields of Flanders with "HEARTS OF THE WORLD,"
the epic of the war made for the French and British Governments.
And now, from London and China, DAVID WARK GRIFFITH brings
for its first showing to the world
<<BROKEN BLOSSOMS''
As startling an advancement in the cinema art as were the other tri-
umphs of this world genius.
A drama of profound emotion; of exquisite delicacy; of terrific strength.
It is a worthy expression of Mr. Griffith's great talents in their rich
maturity.
The offering will be introduced by an impressionistic prologue of origi-
nal conception.
D. W. GRIFFITH'S Repertory Season denotes a world-epoch in the
history of the theatre.
Following the premier of "BROKEN BLOSSOMS," other offerings are
to include "THE FALL OF BABYLON," an expansion and amplification of
the thrilling Babylonian episode in "Intolerance," and a modern American
story, "THE MOTHER AND THE LAW," based on the original stoiy, as
first related in "Intolerance," with additions and changes.
BEGINNING
GEO. M.
NEW YORK AT 8:45 O'CLOCK
COHAN THEATRE Tuesday evening MAY 13th
S E "^U E
^ HAYAKAWA
Produced by
HAWORTH
Released through
ll\
H
i^ Debfc
Exhibitors Mutual
ROBERTSON-COLE COMPANY
DIVISION OF FILMS
B«nk«r> and Exporter! for the Producer
SEARCH
Produced by
NATIONAL FILM
CORPORATION
OF AMERICA
BILLIE RHODES DRAWS
because —
"Billie Rhodes is a dainty little person who shows
a lot of life and enthusiasm in her work." — Helen
Rockwell, Exhibitors Trade Review
"Biliie Rhodes is equally attractive whether she
is seen in fashionable gowns or in the simple garb
of a western girl."— L3;nc3e Deni^, Wid'g
"Billie Rhodes is a delighthal girl. Not only
has she an attractive personality, but her work
throughout the production should mark her as a
popular favorite."— Moi7mg Picture World
"Miss Rhodes is so arch, chic and spontaneous
that she wins admiration at every step." — Los
Angeles Express
"Miss Rhodes handles herself with freedom and
gives sympathy to her roles that is irresistible." —
Exhibitors Herald
OF ARCADY
Released through
Exhibitors Mutueil
ROBERTSON-COLE COMPANY
DIVISION OF FILMS
Bankers and Exportert for the Producer
r
Produced by
HAWORTH
The Coura^eousCoward
•AND THE CRITICS SAID:
"S«Muc Hayakawa is worth seeing in any photoplay.' Coward' contains a lot that will interest film fans." — Helen
— Helen Pollock, The Morning Telegraph Rockwell, Exhibitors Trade Review.
"One can always be sure of a generous amount of tntcl- "Sessue Hayakawa does colorful work.** Margaret
ligent acting in a Hayakawa picture. 'The Courageous MacDonald, Moving Picture World
Released through
Exhibitors Mutual
ROBERTSON-COLE COMPANY
DIVISION OF FJLMS
Banker! •nd Exportar* for. the Produear
May 17, 1919 THE MOVING PICTURE WORLD 983
|iiiiiiiniiiiniiimiiiiiimmiiiiiii!iiiiiiiiiii»^
I When Mr. Reeves knows this: |
I "/ have yet to see a single reel which, in |
I the estimation of both myself and my patrons, |
I can compare with the Outing-Chester series of I
I pictures. They are just great. " Strand The- I
I tre, Portland, Me. |
I — and Mr. Rollins alleges this: |
I "/ have had more favorable comment from I
I my patrons regarding Outing-Chester Pictures |
I than anything that I have ever had in the |
I house." Star Theatre, Boston, M^s. 1
I — and Mr. Rush advises this: |
I "/ attribute much of the success of the |
I ' theatre to the surrounding show, and therefore 1
I devote really more time to the selecting of i
I short subjects than I do to my feature pro- ■
I ductions; and for consistently good short sub- I
I ject attractions I feel that Outing-Chester is I
I the best buy in the film market. " The 56th I
I Street Theatre, Philadelphia. |
I — and Mr. Andrews asserts this: |
I '■^They come blocks to see them." The |
I Lagoon, Minneapolis. |
I — how long will you deny your |
I audiences these audience-makers, these |
! OUTING-CHESTER PICTURES I
Produced by C. L. Chester; released each week
exclusively through:
BOSTON— Boston Photoplay Co., 52 Broadway
NEW YORK— First National Exhibitors' Exchange of N. Y..
509 Fifth Avenue
NEW JERSEY— First National Exhibitors' Exchange of N. J.,
729 Seventh Avenue, New York
PHILADELPHIA— Electric Theatre Supply Co., 13th and Vine
Streets
RICHMOND — First National Exhibitors' Circuit of Va., 904
E. Broad Street
ATLANTA— First National Exhibitors' Circuit of Ga., 146
Marietta Street
PITTSBURGH— Quality Film Corp., 414 Ferry Street
CLEVELAND — First National Exhibitors' Co. of Ohio, 402
Sloan Building
INDIANAPOLIS — H. Liebcr Company, 24 W. Washington
Street
LOUISVILLE— Big Feature Rights Corp., Rex Theatre Build-
ing
DETROIT — Arthur S. Hyman Attractions, 202 New Film
Building
CHICAGO— Celebrated Players Film Corp., 207 S. Wabash
Avenue
MINNEAPOLIS— First National Exhibitors' Circuit of the
N.W., 400 Film Exchange Building
MILWAUKEE— First National Exhibitors' Circuit of the
N.W.. Fay Building
ST. LOUIS — Grand Central Film Co., Grand and Lucas
Avenues
OMAHA— Sterling Film Corp., 1417 Farnam Street
DENVER — Supreme Photoplay Corp., 1446 Welton Street
LOS ANGELES — First National Exhibitors' Exchange, 833
S. Broadway
SAN FRANCISCO— Turner & Dahnken, 134 Golden Gate
Avenue
VANCOUVER, B. C. — First National Exhibitors' Exchange,
Ltd., 1318 Standard Bank Building
SEATTLB: — Exhibitors' Film Exchange, 1200 Fourth Avenue
lllllll
984
THE MOVING PICJ'URE WORLD
May 17, 191^
BOB BRINKERHOFF
Famous Cartoonist, sees
Mary Pickford in
^OoT> ahd G-oT 3crr4
Ifre FEMALE. ':bulu-t
OF Trte iNSTiTurioN FELl^
pj iH Tt+e vjem jiur WAS
1>ER.SE\jeeAHCe (^ND
P-, T'efi.SPiR.ATloH ^^-3
i
^i>r "Takes a Mcial kauu oo"r o
Exhibitors who are so fortunate as to have already secured book-
ings on "Daddy Long Legs" are as lucky as the farmer who
bought pasture land at $20 an acre and then struck an oil gusher
on it.
A I
^lay 17, 1919
THE MOVING PICTURE WORLD
985
^^Daddy Long Legs
9 9 Directed by
MARSHALL NEILAN
Bookings on "Daddy Long Legs" will be accepted after it
has its first run in your territory — and not before.
A First National
Attraction
A WILLIAM FOX PRODUCTION
HE STANDS EM UP
EVERY TIME !
IN ANOTHER >A^HIRL\A/IND ROMANCE OF THE WEST
11
990 THE MOVING PICTURE WORLD May 17, 1919
WORLD PICTURES
present
SHIRLEY MASON
the star of
"Come On In" with Ernest Truex
"Good Bye Bill" with Ernest Truex
"The Final Close Up" "The Winning Girl"
IN
"THE UNWRITTEN CODE"
With MATT MOORE
May 17, 1919
THE MOVING PICTURE WORLD
991
17 MILLION
People have read
"Little Orphant Annie"
I ^^°'P''2"t Annie's com .
^ An- wash the cups an' sauTe °" '°"^^ '° ^'^y-
crumbs away '' "P' ^"' brush the
An- shoo the chicken; off the porch
an sweep, "°'^^>'- an' dust the hearth
An- make the fire, an- bake the bread -
an--keep; "''"''' ^"' earn her bWd-
An- all us other childern wh» u
\Veset around the kitchenfirra'lrT'""""^'^''"-'
A- .s. n,n- to the witch-tales "t L "' '"°^'"' f""
^n the Gobble-uns 'at.^'ts yo„ '"'^ ^''°«>
Efyou
Don't
Watch
Omf
Fottow the leadei'S, Get the Holmes Hahit ot Happy Potvona^
MARCUS LpEW'S HOUSES
have booked the entire series or Tiian^e Holmes -
Comedies. -Why_£
Refined Comedies are
in demand these days.
Released by the
Triangle Distributing
Corporation
1457 Broadway, New York
May 17, 1919
THE MOVING PICTURE WORLD
993
WILLIAM STEINER
PRESENTS
"THE MASKED RIDER"
A SENSATIONAL WESTERN SERIAL IN 15 EPISODES
DIRECTED BY AUBREY M. KENNEDY
FEATURING:
HARRY C. MYERS
RUTH STONEHOUSE
PAUL PANZER
AN EXCITING WESTERN SERIAL WITH A PUNCH
IN EVERY REEL— THE SERIAL THAT IS GOING TO
BE BOOKED SOLID EVERYWHERE AND PLAY
TO CAPACITY BUSINESS IN EVERY TOWN
NOW BOOKING
AT THESE EXCHANGES
THE
MASKED
RIDER
North and South Carolina, Georgia
Florida, Alabama and Tennessee:
SOUTHEASTERN
PICTURES CORP.
61 Walton St., Atlanta, Ga.
Delaware, Maryland, District of
Columbia and Virginia:
LIBERTY FILM
EXCHANGE
6th Floor, Mather Building,
Washington, D. C.
Northern New Jersey :
FRANK GERSTEN, INC.
126 West 46th St., New York City
Eastern Pennsylvania and
Southern New Jersey:
K. B. FILM CO.
c/o Masterpiece Film Attractions,
1235 Vine St., Philadelphia, Pa.
Western Pennsylvania and
West Virginia:
STANDARD FILM
EXCHANGE
412 Ferry St., Pittsburgh, Pa.
Texas, Oklahoma and Arkansas:
W. J. LYTLE
Princess Theatre,
San Antonio, Tex.
ARROW FILM CORPORATION
W. E. SHALLENBERGER, President
CANDLER BUILDING 220 WEST 42nd STREET, NEW YORK
For Foreign Rights Apply to William Steiner, 220 W. 42nd St., N. Y.
994
THE MOVING PICTURE WORLD
May 17, 1919
BULLS EYE
COMEDIES
G
A
L
E
HIT THE MARK
H
E
N
R
Y
THE ELONGATED COMEDIENNE
Released throu the following exchanges:
INTERSTATE FILMS, Inc.
729 Seventh Are., New York, N. Y.
BEE-HIVE EXCHANGE
207 S. Wabash Ave., Chicago, III.
BEE-HIVE EXCHANGE
109 W. Maryland St., Indianapolis, Ind.
BEE-HIVE EXCHANGE
174 2nd St., Milwaukee, Wis.
P. D. MARSON ATTRACTION CO.
26 Piedmont St., Boston, Mass.
MASTERPIECE FILM ATTRACTIONS
1235 Vine St., Philadelphia. Pa.
E. & H. FILM DISTRIBUTING CO.
73 Walton St., Atlanta, Ga.
CAPITAL FILM SERVICE, Inc.
811 E. Washington St., Washington, D. C.
ELTABRAN FILM CO.
Piedmont Theatre Bldg., Charlotte, N. C.
CONSOLIDATED FILM CORP.
90 Golden Gate Ave., San Francisco. Cal.
CONSOLIDATED FILM CORP.
Los Angeles, Cal.
LIBERTY FILM RENTING CO.
938 Penn Ave., Pittsburgh, Pa.
STANDARD FILM SERVICE CO.
316 Sloan BIdg., Cleveland, O.
STANDARD FILM SERVICE CO.
Elizabeth and John R. Sts.. Detroit, Mich.
STANDARD FILM SERVICE CO.
7th and Main Sts.. Cincinnati, O.
ARROW PHOTO PLAYS CO.
1735 Walton St., Denver, Colo.
CANADIAN FILM SERVICE, Ltd.
311 Orpheum BIdg., Vancouver, B. C.
EQUITABLE FILM CORPORATION
928 Main St., Kansas City, Mo.
R. D. LEWIS FILM CO., Inc.
114 S. Hudson St., Oklahoma City, Okla.
R. D. LEWIS FILM CO.
ISISM: Main St., Dallas, Tex.
BULLS EYE FILM CORP.
729 Seventh Avenue, New York
May 17, 1919
THE MOVING PICTURE WORLD
995
Owing to an unavoidable delay in delivery of the special paper stock, Oliver Films,
Inc., is compelled to postpone for a brief period the use of its artistic inserts. This
space is reserved for their continuance.
The reason so many theatres are booking ''The
Carter Case'^is that it is the best serial ever made
HARRY GROSSMAN, Presents
HERBERT
MARGARET
RAWLINSON AND MARSH
IN
"THE CARTER CASE"
A FIFTEEN EPISODE
Craig Kennedy
.SERIAL
story by ARTHUR B REEVE and JOHN W. GREY
OLIVER FILMS, Inc.
I. OLIVER, President
Three Hundred and Eight East Forty-eighth Street
NEW YORK CITY
ARRANGE FOR BOOKINGS NOW
ARROW FILM EXCHANGE, INC.
1235 Vine Street - - - Philadelphia, Pa.
DAY FILM CORPORATION
¥
Pittsburgh, Pa.
GRAND
- Boston, Mass.
CORPORATION
Omaha, Neb.
ATTRACTIONS. INC.
Washingrton, D. C.
CELEBRATED PLAYERS FILM CORP.
207 Sonth Wabash Avenue - Chicago, III.
412 Ferry Street
SAMUEL
48 Piedmont Street -
STERLING FILM
1417 Farnum Street
SUPER FILM
1209 E Street, N. W.
PIONEER FEATURE FILM CORP.
126 West 46th Street - - New York City
REGAL FILMS, LTD.
21 Adelaide Street, W. - - Toronto, Canada
CRITERION
67 Walton Street
FILM
S E R V I CE
Atlanta, Ga.
MIDWEST DISTRIBUTING CO.
Toy Building- - . - . Milwaukee, Wis.
Foreign Rights
EXPORT & IMPORT FILM COMPANY
729 Seventh Avenue - - - New York City
THE giant]
dl It contains the finest of drj
matic stories.
f^ It has the most remarkable pri
logue ever produced.
n
n
It possesses the most sensations
incident ever photographed.
It has as fine a cast of tweni
principals as was ever assen
bled.
The photography is bey on
comparison.
The theme, "League of N
tions," is the most timely su
ject in the world.
NOVELTY OF THE PERIOD
The Intelligent Showman Seeks Novelty
The Successful Showman Demands Novelty
Circus agents scour the world seeking
novelty. The circus would be an old
story were it not for the novelty intro-
duced each year.
MacAULEY PHOTOPLAYS, Inc.
Worked Fourteen Months to Produce a Novelty — and
97 Percent of the EXHIBITORS WHO HAVE SEEN
"WHOM THE GODS
WOULD DESTROY"
Have bookefi(d it
FIRST
NATIONAL'
EXHIBITORS
^ CIRCUIT^
A FIRST NATIONAL
ATTRACTION
998
THE MOVING PICTURE WORLD
HERE IS THE FIRST PRODUCTION OF
May 17, 1919
The Buffalo Motion Picture Corporation
It's the kind of picture that makes money for exhibitors and pleases their audiences.
"We'll brand her for what she is'*
Her two lovers had fought for her — ^now, crazed by
jealousy they seek to mar her beauty for life.
Mary Aldron had made a woman's supreme sacrifice of her honor and good name. She
had permitted her reputation to be besmirched that those she loved might be spared
their homes and happiness. When she crept back to the home she gave herself to save
— hoping for the love and sympathy that was her due, this was her reward —
A DRAMA OF FUNDAMENTALS, big with heart appeal, true to life, is
"THE PRICE OF INNOCENCE
Featuring
STELLA TALBOT
Broadway's Newest Star
In the successor to those great successes "Way Down East" and "Shore Acres"
. BOOK AT FIRST NATIONAL EXHIBITORS' CIRCUIT EXCHANGES
^^
Overture
"FIRST UNIT PROGRAMME 1919"
Especially arranged by Mr. Rothapfel and Mr. Hugo Riesen^
feld of^ the Rivoli Theatre, New York.
The Wood of Fair Water
AN IMMORTALIZATION OF THE
FAMOUS ACHIEVEMENT OF THE
MARINES AT BELLEAU WOOD
Arranged for use as the climax of a news or magazine reel.
Mr. Rothapfel wishes to convey that the choice of "weekly"
subjects should be left to the Exhibitor who frequently prefers
to offer his own selection of current events.
B B
Elegie
"THE LAST HOUK"
with
J. H. GILMORE
A Novelty Prelude Presenting Music
The beauty of thought incorporated in the composition of a
master composer, Massenet — whose Elegie is used for this
picturization — is transferred to the screen with telling effect.
False Gods
A Screen Version of E. Lloyd Sheldon's Powerful Drama
with
GRACE DARLING HUGH THOMPSON
HARRY MESTAYEFk FLORENCE BILLINGS
IDA DARLING ALFRED HICKMAN
in the Leading Roles
Epigrams
A THOUGHT OF EQUITY
B B
Wild Flowers
A New Idea George V. Hobart Comedy
presenting
YVONNE SHELTON HELEN WEEK
TEMPLAK SAXE WALTEK McEWEN
A. J. HERBERT EUGENE ACKER
in a veritable gem of light literature from the pen
of one of America's most successful playwrights.
iiiiiiiiMiiiiiiiiiiiiHiiniiiiiiiiiiiiiiiniiiiiiuii^^^^
IN producing the Rothapfel Unit Programme,
* Mr. Rothapfel has striven in every detail, to
make it in its entirety the acme of artistic work in
motion pictures.
EXHIBITORS OF AMERICA
IX distinct features characterize the first Rothapfel
Unit Programme: Music, Effects, Magazine,
Novelty Prelude, Dramatic Feature and
Comedy.
The whole is distinguished by the artistic touch of one who
has demonstrated that he knows the public's likes and dis'
likes, appreciates the high standard of the motion picture
as an art, and is able to present to this public quality in
entertainment.
The Effects represent his idea of synchronization — making
the action of the picture on the screen speak through the
orchestra, the stage settings, the general environment —
the whole worked out with a view to accentuating and
making more vivid and more realistic, a pantomimic per^
formance.
The result is what is perhaps the most appealing complete
motion picture programme ever presented in any theatre.
Arrange your bookings immediately and announce the
Rothapfel Unit Programme at your theatre as soon as
possible so that you may profit by the tremendous amount
of advertising and publicity it is now receiving.
Yours very truly.
FRANK G. HALL
[ay 17, 1919
THE MOVING PICTURE WORLD
999
1000
THE MOVING PICTURE WORLD
May 17, 1919
^■f\rst ofihc Reviews o
NAZIMOVA i>^
4/ .Ihe B.ED LANTERN
yrom thejUohon Tlcture T^ws
l'^"^M^ Red £arfbern lyletw has turned out a photo-
play which will challenge attention with any pro-
duction ever presented >
JT is a superior achievement- realized not only in
the scope and magnitude of its lavish scenes, all of
them conceived with painstaking care and accuracy
but in the graphic and logical development of its
stoiy and characterization >''
^AZIMOVA, undertaking a dual role in which the
characters are entirely diff erent , displays the
• highest form of histrionism^ Her performance is^
superh in its vividness, poignancy and sympatic
H/OULD not have scored so effectively were it not
for the appreciation of Metro in selecting appro-
mate material- Theirs will he the distinction
lereafter o£ having j?roduced'^e Red jCanterri'^
METRO PICTURES CORPORATION
May 17, 1919
THE MOVING PICTURE WORLD
rst from the Exhibitors o
NAZI MO VA in.
The RED LANTERN
1001
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METRO PICTURES CORPpUATION
1002
THE MOVING PICTURE WORLD
Mav 17, 1919
Jb you were a (£ii:l,younQ tal-
ented and beautiful and you
had lost faith in life, and then-
if opportunity placed in your
path a tremencious temptation,
you might yield -
^y^^ut if in yielding you found
iayour terrihle mistake the one
great thing' in life, you would
have the plot of the
SiiL Siar Series
lroduciioyv>
Cee and appreciate hzi]li'3int Pmmy
Ufehlen in Thomas Edgelow's story
adapted by arrangement with Youngs
Magazine, and produced in the splen^
did manner that makes Metro
productions the hest of all-
/Released by
Mav 17, 1919
THE MOVING PICTURE WORLD
1003
>'£^
^yiietro presents
EMMY
WEHLE>
iW
e Amaieur
^dveniruress
(^dapied by (lune^athiS
and fUther Tieed ancl
directed in ^ Acis by
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METRO '714 ay ^i'/v.
Maxwell JixYgev.TurecioY ^emvU' ^^ ^ ^<~y
1004
THE MOVING PICTURE WORLD
May 17, 1919
TENT5 ami
ADVEMTISERS
Advertising Aids and Reviews 1069
Advertising for Exhibitors 1043
"All the King's Horses" Name of New Film
Firm 1033
Among Independent Producers 1066
Anderson, Gold Screen Pioneer, Dies in
France 1008
"Amateur Adventuress, The" (Metro) 1070
Association to Meet in Rochester 1024
Baltimore Keeps Right on Building 1053
Bell Is Appointed Crandall's Publicity
Manager 1036
Binghamton Votes for Sunday Opening. .. .1005
Black to Build Big Bangor Playhouse. .. .1005
Boston Exchange Men Will Have Hoy
Circuit Service 1018
Brandt Leaves tor U City 1006
Buys Rights to Garson Film for Kentucky
and Tennessee 1031
California Airdome Season Is Coming 1049
Castle, Irene, Marries 1006
Chasing the Dinosaur to His Lair 1029
Chicago News Letter 1021
Cleveland Soon to Have Three More The-
atres 1033
Commerce Chamber Urges Affiliation 1025
Coast Players Sell Many Bonds 1006
Dalton, Dorothy, Flies to Albany 1037
Detroit Theatre Holds a Midnight Ball and
Show 1039
Directs Advertisement to Aviators 1033
Empire Exchange Managers Hold State Con-
vention 1024
Famous Players Has Strong Press Book on
"Fires" Film 1035
Famous Players-Lasky Directs District Man-
agers to Meet 1030
Farrar to Make Pictures of Higher Calibre.. 1040
Films Indiana Soldiers on Arrival in New
York 1037
Find Woman: Arouse Her Curiosity 1023
P. I. L. M. Club Holds Open Meeting 1009
"Fires of Faith" Opens at Harris Theatre,
New York 1027
"Fires of Faith" (Paramomnt) 1069
"Pools Gold" (Arrow) 1076
Glynne & Ward to Build $400,000 Theatre in
Astoria 1005
CARBONS AND CARBON ACCESSOHIKS.
National Carbon Co 1086
Speer Carbon Co 1083
ki.kcthioaIj .\nd mech. equipment.
Amusement Supply Co 1078
Fidelity Elec. Co 1077
Hertner Elec. Co 1077
Porter, B. F 1078
Reynolds Elec. Co 1077
Typhoon Fan Co 1085
Universal Motor Co 1078
TENS MFRS.
Bausch & Lomb Optical Co 1083
MFRS. OF INDUSTRIAL, PICTURES.
Empire City Film Lab 1083
Erbograph Co 1085
Rothacker Film Mfg. Co 950
MFRS. OF MOVING PICTURES.
American Cinema Corp 999
American Film Co 958
Arrow Film Corp 993
Bulls' Eye Film Corp 994
Cheater, C. L 0S3
Essanay Film Mfg. Co 951
TO CONTENTS
■God and the Man" (Ideal Film) 1074
Goldwyn Returns from the Coast 1030
Greensburg's City Council Votes Against
Sunday Shows 1037
Guest to Write Stories for Nelson Produc-
tions 1031
Hawley, Wanda, Signs with Famous Play-
ers-Lasky 1033
"Heart of Humanity" Helps Loan 1050
Houlton, Me., Has New Motion Picture The-
atre 1027
Indorsing "The Unpardonable Sin" 1017
Illinois Film Men Hold Convention 1021
"Josselyn's Wife" (Exhibitors-Mutual) 1072
June 5 Marks $25 Increase in Fee of 306
I. A. T. S. E ....1038
"Kiddies in the Ruins" (Welsh Pearson) . .1074
Kugel, Lee, Gets Rid of a Grouch 1040
List of Current Film Release Dates,
1079, 1080, 1082, 1084
Live News from Everywhere 1049
"Man Who Turned White" (Exhibitors
Mutual ) 1072
Man Who Turned White 1055
"Mary Regan" (First National) 1071
"Master Man, The" (Pathe) 1074
McClure to Make Two-Reel Pictures 1008
Mexico Virgin Gold Mine for Films 1007
Million Dollar Deal Is Consummated 1052
Minneapolis Film Board Condemns Booking
Agencies 1020
Minneapolis Exhibitor Factions Fail to Unite. 100")
More Records Smashed by "Mickey" 1012
Munson, Audrey, in Canada ; Can't Get U. S.
Passport 10.35
Music Cue Sheets 1041
Naval Projection Expert Visits Simplex
Plant 1036
Nebraska Towns Fighting for Sunday Open-
ing 1020
"Nearer My God to Thee" (Hepworth) ... .107.1
Neilan to Start for Circuit Junt 1 1028
New Portland Supply House Opens 1054
News of Los Angeles and Vicinity 1025
No Albany Newspapers During Strike 1035
TO ADVERTISERS
First National Exhibitors' Circuit, Inc.,
984-85, 996-98
Fox Film Corp 986-89
Goldwyn Pictures Corp 975-81
Griffith, D. W 982
Gaumont Co 970
Hodkinson Corp., W. W 967-69
Ince, Thos. H Colored Insert
Independent Sales Corp Colored Insert
Jans Distrib. Corp 966
Jewel Productions, Inc 952-53
Metro Pictures Corp 1000-1003
Oliver Films, Inc 9S1
Pathe Exchange, Inc Colored Insert
Famous Players-Lasky Corp 959-05
Pioneer Film Corp 995
Robertson-Cole Co Colored Insert
Rothapfel Productions Colored Insert
Select Pictures Corp Colored Insert
Triangle Distributing Corp 992
Universal Film Mfg. Co 954-57
Vitagraph Co 971-74
World Film Corp 990-01
MISCELLANEOUS.
Automatic T. S. & C. R. Co 1085
Automatic Reels Co 1086
Oliver Films Signs Lease for an Additional
Studio 10.30
On the Screen in Many Cities 1038
Ontario Exhibitors Hold Convention 1039
Oregon Exhibitors Disband League 1005
Pathe, Charles, in New York 1035
Personal and Otherwise 1016
"Perfect Lover" to Be O'Brien's First Selz-
nick 1039
Pickford Denies He Was Dishonorably Dis-
charged 1006
Producers' and Distributors' News 1057
Proctor's, Ralph, Experience to Assist United
Artists 1034
Projection an Art at Inter-Ocean 1031
Projection Department 1046
Rambles 'Round Filmtown 1013
Reviews and Advertising Aids 1069
Robertson-Cole Expands Its Foreign Distri-
bution 1037
Robertson-Cole Films in Big Houses 10.36
Rothacker Accorded Unique Tribute for Print
Service 1023
Rubbernecking in Filmland 1019
"Sally's Blighted Career" (Christie) 1075
Selznick Promotes Two Salesmen and a
Manager 1036
Scientific Showmanship Is Needed 1032
"Some Liar" (Pathe-American) 1072
"Siren's Song" (Fox) 1075
"Social Pirates" (World) 1076
Small Towns in Middle West Opening Many
New Theatres 1006
Southern Exhibitors to Meet in Washington. 1010
Strengthen Exhibitors Mutual Staff lOlS
Southern Leagues to Confer 1010
"Taxi" (Triangle) 1073
Tax Regulations to Be Issued Soon 1034
Tellegen to Star with Farrar 1010
"Third Degree, The" (Vitagraph) 1073
Truex, Ernest, to Appear in Comedies with
Mrs. Drew 1040
"Uncle Remus Brer Rabbit" (Dyer) 1075
Universal Observes Anniversary 1011
Washington Exchanges Are Moving 1051
Weiss, Harry, and Miss Ranke Victims of
Cupid's Wiles 1016
"White Heather, The" (Tourneur) 1074
Bioscope, The 1077
Cinema, The 1078
Classified Page 1081
Eastman Kodak Co 1085
La Cinematografla Italiana 1081
M. P. Directory Co 1081
National Ticket Co 1078
National Elec. Ticket Reg. Co 1077
Moore, Wm. N 1081
"Photo Serial Mss." 1075
Williams, A. P 1078
MOVING PICTURE CAMERAS.
Motion Picture Apparatus Co 1083
MUSIC AND MUSICAL, INSTRUMENTS.
American Photoplayer Co 1077
Professional School of Picture Playing 1078
LOBBY DISPLAYS.
Newman Mfg. Co 1078
PROJECTION MACHINE MFRS.
Master Machine Tool Co 1076
Power, Nicholas, Co 1088
Precision Machine Co 1087
PROJECTION SCREEN MFRS.
Gold King Screen Co 1077
Minusa Cine Screen Co 1083
May 17, 1919
1005
Founded by J. P. CHALMERS in 1907
BINGHAMTON VOTES FOR OPEN SUNDAY
Hudson and Oswego Also Sweep Into Favorable
Column for Triumph of State Exhibitor League
ANOTHER big triumph for the New
York State Exhibitors' League
came on Monday, May 5, when
the Binghamton city council, by a vote
of 8 to 5, decided to legalize Sunday
showings. After putting the Sunday
bill through the Legislature, the Exhib-
itors' League put its shoulder behind
the wheel for the cities upstate, and
fiinghamton is the first big city outside
New York to show the results. Oswego
and Hudson, helped by League backing,
also have voted for Sunday motion pic-
ture showings.
A strong representation of the State
Exhibitors' League pleaded the Sunday
case before the Binghamton council.
The Binghamton exhibitors, who are
heaity backers of the League, were
there in a body with petitions signed
by 8,200 residents, favoring Sabbath
showing, as opposed to the 1,500 peti-
tioners against.
The Rev. W. H. Jackson of the Mov-
ing Picture World added to the strength
of the exhibitors' cause by a fine, broad-
minded appeal to the council to legalize
the Sunday opening. Dr. Jackson has
been interested in the Sunday question
since its inception in New York, and at
«very opportunity has done his best to
influence a favorable attitude toward
the Sabbath showing.
The labor unions of Binghamton had
a large delegation present, and the
opinion of labor men, standing for a
big percentage of the residents, could
not help but act for affirmative decision
from the council.
The New York State Exhibitors'
League is utilizing all its organization
and strength in getting Sunday showing
legalized in the towns and cities
throughout the state which do not now
enjoy such condition. The Sunday bill
left the question of an open Sabbath up
to the local authorities, and the exhibi-
tors already are beginning to reap the
benefit accruing from their member-
ship in the League. Sydney S. Cohen,
president of the League, hopes to have
100 per cent membership within a short
time.
A. S. Black to Build Big
Playhouse in Bangor, Me.
BANGOR, ME., is to have one of the
finest opera houses in New Eng-
land, within six months, to be
erected on the site of the old Bangor
Opera House, which was destroyed bv
fire in January, 1914. The house will be
leased for ten years by the Maine The-
atre Company, Inc., of which the presi-
■dent, A. S. Black, came to Bangor for
the purpose of signing the lease. Con-
struction of the new playhouse will be-
gin at once and it is expected that it
will be finished before next Christmas.
The interior will be a delight to the
eye and there will be found all the con-
veniences for patrons such as to be
found in the country's best theatres.
The stage equipment will include the
latest devices for the effective presen-
tation of the largest and most elabor-
ate productions. Present plans call for
one of the largest stages in Maine.
Glynne and Ward to Build
$40,000 Theatre in Astoria
THE Glynne & Warde interests, own-
ers of the big Alhambra and Cen-
tury theatres in Brooklyn, New
York, announce that they will begin
at once the erection of a $400,000 mo-
tion picture theatre in Astoria, Long
Island. The new house will be built on
the block fronting on Grand avenue,
running from Steinway avenue through
to Ninth — the hub of an active com-
munity centre.
Plans for the new amusement palace
show that it will be one of the most
modern and handsome buildings of its
kind in Greater New York. The audi-
torium of the house proper will seat
3,000, in addition to which there will be
an Air Roof Garden seating 1,800, which
will be used for the regular show on
warm summer evenings.
In addition to a big, handsome lobby,
the front of the building will contain
modernly-equipped and appointed
stores, while much space above ground
will be devoted to office suites.
The house will be under the personal
management of Michael Glynne and
Joseph P. Ward, who will inaugurate a
policy of super vaudeville and feature
photoplays at popular prices. The house
will open in the fall, and is expected to
be popularly acclaimed by Astoria's
population.
Oregon Exhibitors Disband
League; Sell Furnishings
EXIT the Motion Picture Exhibitors
League of Oregon, or at least the
concrete evidence thereof. Secre-
tary-treasurer Joe Brandt called a meet-
ing for the first Tuesday in May for
the purpose of disposing of the club
room furnishings, which will be sold
to the highest bidder. Business in Port-
land has been extraordinary; censor-
ship difficulties have been negligible;
the municipality has apparently been
busy with wartime and other activities,
and it has neglected passing any new
measures to take the joy out of life
of the theatre men ; the members who
used to shuffle the cards occasionally
in the league rooms have found more
remunerative occupations. The result
of all these things has been a heavy
accumulation of dust on the league's
lavish furnishings, and a hole in the
bank account, by reason of useless rent
paid for the club rooms in the Com-
monwealth Building.
The League was formed in March,
1917, when Lee Ochs made his tour of
the Pacific Northwest.
Minneapolis Exhibitor
Factions Fail to Unite
EFFORTS to unite rival exhibitor
factions in Minneapolis failed
when a motion to disband the Mo-
tion Picture Exhibitors Corporation of
the Northwest and the Theatrical Pro-
tective League and to form a new or-
ganization out of the combined mem-
bership was defeated at a meeting in
the West Hotel of Minneapolis, April 28.
For some time the two Minneapolis
organizations, which have been at log-
gerheads, have been considering the
matter of getting together and settling
their differences. The outcome was the
meeting at the West Hotel.
Under a proposed amendment the old
organizations would have been done
away with and a new one started with
the understanding that none of the
present officers would again be candi-
dates for election.
C. E. Hansing, proprietor of the Na-
homis Theatre, acted as chairman.
Mr. Degman, speaking as a member
of the Board of Directors of the Theat-
rical Protective League, ofifered the Mo-
tion Picture Exhibitors Corporation free
membership in the Theatrical Protective
League. He assured the Northwest
members that at the next regular meet-
ing of the T. P. L. the by-laws would be
open for debate on any changes sug-
gested. The offer was refused.
Form Michigan Screen Club.
The Michigan Screen Club was or-
ganized last week in Detroit. So far
the membership comprises Herb L. Weil,
Port Huron; W. S. McLaren, Jackson;
Claud Cady, Lansing; Paul J. Schloss-
man, Muskegon; Charles Garfield, Flint;
J. R. Denniston, Monroe; Elwyn M.
Simons, Adrian and Lew Barnes, Kala-
mazoo.
The object of the club is purely one
of business and social co-operation. So
far no definite plans have been worked
out although many important things
are under contemplation. The mem-
bership is to be limited. Herb Weil
is temporary secretary. Meetings will
be held once or twice a month subject
to the call of W. S. McLaren, tem-
porary chairman.
Harma Productions, Inc., In New Offices.
Harma Productions, Inc., has moved
to its news offices on the fifteenth floor
of the building at 46 West Twenty-
fourth street. New York.
1006
THE MOVING PICTURE WORLD
May 17, 1919
COAST PLAYERS SELL MANY BONDS
"Victory Ship" in Pershing Square, Los Angeles,
Manned by Different Studio Grew Eacli Evening
Los Angeles, May 2.
THE "Victory," a miniature ship
erected in Pershing Square for
headquarters of the Los Angeles
film players' Victory Loan drive, draws
immense crowds every night. The ship
is manned by a crew from a different
studio each evening.
Thursday night, April 24, Sessue Hay-
akawa, his wife Tsuri Aoki; William
Worthington, director; and other mem-
bers of the company were in charge of
the ship and $50,100 in bonds were sold.
Twenty-nine thousand two hundred dol-
lars of this amount was subscribed by
Mr. Hayakawa, Mr. Worthington and
other members of the studio.
Friday night the Vitagraph players,
including William Duncan, Bessie Love,
Earle Williams, Antonio Moreno, Mont-
gomery and Rock, Carol Holloway, Rob-
ert Amador, city sales manager, and
others were in charge of the program
and $53,850 was added to the total.
Rain Stops Program Saturday.
Saturday was to have been Famous
Players-Lasky night, but rain caused a
postponement of their program.
Monday night Madge Kennedy, of the
Goldwyii Studios, was the attraction and
$67,150 in bonds was sold. Forty thou-
sand and fifty dollars of this amount was
subscribed to by players and employes
of the Goldwyn plant.
Tuesday evening the Hampton Studio
players manned the ship, and H. B. War-
ner, Kathleen Clifford, Grace Darmond,
Margarite De La Motte, Agnes Vernon,
Carmen Phillips, Barbara Castleton,
Vivian Rich, Fritzi Brunette, Lois Wil-
son and Mary Mclvor disposed of $63,-
(XK) in bonds.
Metro Players Hold Forth Wednesday.
Wednesday night the Metro players
held forth at the Square and Bert
Lytell, who qualified as an orator of the
first rank in the bond drive for the
Fourth Loan last October, again made
good with a spirited and inspiring talk.
Finis Fox delivered a telling speech also.
Emmy Wehlen, Viola Dana, Hale Ham-
ilton, May Allison, Alice Lake, George
D. Baker, Herbert Blache, Edwin Ca-
rewe, Joseph Kilgour, June Mathis,
Henry Otto, John Ince, H. L. Franklin,
Frank Currier, Maxwell Karger and
Joseph Engle, as chairman in charge,
increased the totals by $20,900 sold to
the public and $34,700 to themselves.
Thursday night Harry Leonhardt was
on hand with the Poppy Comedians,
headed by Lottie Cruse and Mack
Swain, and $31,000 in bonds were sold
GTKni.ER.
Small Towns in Middle West
Opening: Many New Theatres
RECr)Rl).S in the e.\cliaii"es of
Omaha show that more small towns
throughout the Middle West are
opening motion picture theatres than
ever before. Some little towns that
exchange managers, in the field for
years, say thcv had never heard of be-
fore, have booked pictures.
Most of these small village houses
are booking for only one or two nights
a week, but there are a number who are
booking pictures for every night ex-
cept Sunday. The number of moving
picture theatres in Iowa, Nebraska, Kan-
sas and the Dakotas has grown twenty-
five per cent, since last September, ac-
cording to the conservative estimate of
one of the leading film men of Omaha.
One chief reason for the new houses is
that merchants, bankers and other busi-
ness men in the small towns deem thea-
tres necessary to keep up the trade.
Farmer Jones and his family, in their
high-power automobile, find it no chore
at all to go three or five miles farther
to a town with a motion picture show,
there to do their shopping as well as
to go to a show. While Mr. Jones
stands about the streets and talks crops,
or visits the barber shop, his wife and
children take in the show. Sometimes
he goes along.
In several instances the business men
of the town have opened a motion pic-
ture theatre themselves, just to keep
such trade. One such instance is at
Abie, Neb., where the merchants and
bankers opened a house and booked Fox
pictures for every Saturday night. Sev-
eral such instances are reported from
Iowa.
Brandt Leaves for U City
to Start Two New Serials
JOE BRANDT, manager of Universal's
serial department, left Wednesday,
May 7, on one of his quarterly visits
to Universal City, Calif., where he ex-
pects to start two new serials within
the near future. Carl Laemmle, presi-
dent of the Universal, is convinced of
the value of serial pictures, and is plan-
ning on the production of serials that
will outrank any productions of this
sort that have been made in the past.
Mr. Laemmle has supervised the build-
ing up of the Universal scenario de-
partment, which is one of the largest
in the motion picture industry. This
department, of which Mr. Brandt has
"Mexico Virgin Gold Mine
for Films"
"For the man with nerve and a
good live feature film to free-
lance, Mexico lies as a virgin field
to make the silver pesos come
a-rattling," says Phil Fox in the
opening paragraph of his story
on another page of this issue.
Representing the Moving Pic-
ture World, Mr. Fox made a 3,000-
mile trip through Mexico, hitting
big cities and little villages.
Everywhere he found a crying
need for good pictures — found
that the Mexicans are fairly
pleading to spend their money for
amusement.
,^lso he found physical condi-
tions that would put many ob-
stacles in the path of the man who
would go after some of the Mexi-
can coin.
To the man looking for a new
field — and to every other reader —
Mr. Fox's article should prove ex-
ceptionally interesting. Read it.
charge, has a separate serial depart-
ment, a separate publicity department
and a separate still department. At the
present time there are four producing
companies working on serial pictures
at the Universal studios. The four di-
rectors for the serials are Henry McRae,
Jack Jaccard, James Home and J. P.
AIcGowan.
The stars in these four serials are
Marie Walcamp, James Corbett, Elmo
Lincoln and Eddie Polo.
Irene Castle Marries;
to Continue in Films
IRENE CASTLE, famous motion pi^
ture actress and dancer, was ma:
ried at noon Saturday, May 3, i
Captain Robert E. Treman, of Ithac.i,
N. Y. The wedding took place at the
Church of the Transfiguration, on
Twenty-ninth street, known as "The
Little Church Around the Corner," the
ceremony being performed by the rec-
tor, Rev. Dr. George Clarke Houghton.
The bride was accompanied to the
altar by her godfather, Philip Boyer,
and was given in marriage by her
mother, Mrs. Elroy Foote. Her only
attendant was Mrs. Clement Amory, of
Morris Heights, N. Y., a lifelong
friend.
Although Mrs. Castle's engagement
had been persistently rumored for sev-
eral weeks, the wedding arrangements
were kept secret by the bride. Mrs.
Castle was working at Fort Lee in her
new Famous Players-Lasky picture,
"The Firing Line," until nearly 4 o'clock
Saturday morning. After a few hours'
rest she met Captain Treman and they
went to the Municipal Building for the
marriage license. The ceremony over,
it was only a few hours until they
were on their way to Lake Placid, where
exterior scenes were to be made for
"The Firing Line." Although Mrs.
Castle has given up dancing as a pro-
fession, it is stated that she will con-
tinue her work in motion pictures.
Pickford Denies He Was
Dishonorably Discharged
JACK PICKOFRD has broken his long
silence relative to the recent charges
that he was discharged from the
navy "because he was unfit to be in the
service of the United States."
In a statement issued by him this
week he denies emphatically that he
was dishonorably discharged froin the
service, and added that he had not
talked on the subject previous to this
because he had been ordered by the
I)resident of the court martial to main-
tain silence relative to the matters re-
garding which he testified in a naval in-
vestigation.
His discharge from the navy, he
claimed, came four months after the
court martial of officers in the east and
was granted so that he could engage in
a propaganda picture for the army.
Pickford said: "I was granted an hon-
orable discharge, which shows that my
standing was of the very highest, and
which recommends me for further en-
rollment.
"The reason I have not denied recent
newspaper reports which declared I was
dropped from the service was that I had
been ordered by the president of the
court martial not to discuss the naval
case in which I testified and I felt I
owed it to the Government to abide by
tin's order."
May 17, 1919
THE MOVING PICTURE WORLD
1007
MEXICO VIRGIN GOLD MINE FOR FILMS
World Representative, During 3,000-Mile Trip, Finds
Mexicans Eager to Spend Money for Motion Picture
Shows— Lack of Pictures Due to Unstable Conditions
FOR the man with nerve and a good
live feature film to free-lance, Mex-
ico lies as a virgin field to make the
silver pesos come a rattling.
Nobody but a downtrodden peon would
stand for some of the screen atrocities
which pass for comedies and dramas in
the land of Montezuma and mescal. An-
cient and beribboned films coming from
nobody knows where — stolen from
Spain, smuggled across the border or
exiled from France because they were
too rich for a Parisian censor — form the
piece de resistance of the occasional
moving picture shows which are to be
seen in the shell-shattered rural dis-
tricts in the republic south of us.
Mexico City, with one or two film ex-
changes, is the lone hub of screen civil-
ization in Mexico. There you may see
for fifty centavos genuine American pic-
tures such as pleased the "10-20-30"
houses long before the signing of the
armistice. But the express service,
while fairly regular on the main lines
of the National railways of Mexico be-
tween the border and the capital, does
not branch outward to other Mexican
towns, chiefly because of the aptitude
of sundry disgruntled individuals to de-
tonate sticks of dynamite under perfectly
good locomotives, and then again be-
cause, owing to the chaotic business
conditions of the country, there is little
of value to send by interstate express at
any time. The service consequently is
.irregular.
World Man Makes 3,000- Mile Trip.
The Moving Picture World's repre-
sentative during a 3,000-mile trip through
the Mexican republic to study business
conditions traveled on a passenger
train at the front of which was a ma-,
chine gun guard in an indented armored
car, while the rear was brought up by
a boxcar load of Mexican Federal
troops, who traveled with their wives,
babies, dogs and household cooties. De-
By Phil Fox
spite many bandit scares the expedition
never got into a single battle.
Under such railroad conditions film
service must be irregular, if not unus-
ual. The outlying cities of Mexico,
while they possess enterprising show-
men, are forced to show what they can
and when they can. An enterprising
American with a good film and a smat-
tering of Spanish could clean up a small
fortune by traveling with his film case
as a pillow and showing at every smaller
town in the country.
Filthy Films All Over Mexico.
While the shows in Mexico City are
decent and sanitary for the most part,
there are sections of Mexico where the
censor censeth not. An alleged comedy
in what supposedly was a reputable
theatre in Guadalajara, presented to an
audience which numbered as many man-
tillas as it did scrapes, was so putrid
that one wondered how the writer es-
caped unhung. This was followed by a
much tattered film of Senor Carlos
Chapiino, evidently taken during his
boyhood days, and which the Smith-
sonian Institute would be glad to get
as an antique. Most of the laughs had
either been cut or had moulded out of
the celluloid. Nevertheless both pre-
sentations called for hearty laughter and
applause.
.'\t Irapuato, where the dead and
wounded were piled in the streets a few
months ago. there was a picture show
up stairs over a grocery store and
saloon — Charlie Chaplin again and a
Spanish film which had no plot and
which apparently suffered from the hoof
and mouth disease.
July 1 Worries Not the Mexicans.
One pleasing thing about a few of the
Mexican shows is that the impending
drought of July next worries none of
the showgoers. In one Mexico City the-
atre a neat balcony leads out from the
gallery of the play house to the open
air. There one may sit and sip Carta
Blanca, Monterey beer — or, if one wants
to slap down 70 cents, an amber brown
bottle of the brand that made Mil-
waukee famous.
None of the picture shows are al-
lowed to make too much money in Mex-
ico. City, State and Federal govern-
ments all keep close watch on the re-
ceipts, and, while there is no organized
war or lu.xury tax, the exhibitors are not
permitted to go too far ahead of the
game financially. A few packed houses
results in a call from a uniformed of-
ficial who in pure Castilian demands the
customary rake off. Most of the movie
men keep duplicate sets of books, one
for their private information and one
for the Government.
Conditions Better Near Border.
Nearer the border the American film
market is closer at hand and condi-
tions are better. It is said that many
stolen films are on exhibition along
the borderline. At Torreon, at the time
the World representative was there,
everyone, including the proprietors of
the two theatres, had sent their spare
cash and valuables to Aguas Calientes
for safe keeping. The rumor was out
that Villa, who had taken Parral, about
100 miles away, was on the way to Tor-
reon to clean house. Federal soldiers
from Morelos, where they had killed
Zapata, were pouring into the city to
stop Villa's return to the place where he
had held sway for two long years. All
the banks were closed; stores had
moved their stocks, and troops of Fed-
eral cavalry patrolled the streets or
bivouacked on street corners.
Despite the excitement the picture
shows were running in full blast. One
picture show in Torreon is in a huge and
ragged tent. It has been in operation
Tom Moore in Goldwyn's "City of Comrades" Has Light Food, a Heavy Fall, and a Heavier Beard.
And they are thrown together in such a manner as to evolve a satisfying- photoplay.
1008
for the past six years despite changes
of government in the city. The canvas
top is torn and slashed by shrapnel and
rifle bullets.
Big Theatre Being Built in Torreon.
In the other picture show, a medi-
ocre structure, several Chinamen took
refuge when Villa ordered a clean up
of Chinese a few years ago. They were
dragged out and rebel horsemen roped
them by their heads and their heels,
and, riding in opposite directions, tore
them in two while the onlookers
cheered.
A magnificent theatre is in course of
erection in Torreon. It will be devoted
THE MOVING PICTURE WORLD
to moving pictures should it ever be
finished. Workmen have been laying
one brick at a time for the past six
j'ears and it is now about three-quarters
complete. When finished it should be
the finest moving picture theatre in
Mexico.
At Nuevo Laredo, across the interna-
tional bridge from Laredo, the theatres
were burned to the ground or shat-
tered by shell fire when Huerta troops
abandoned the town to Carranza. Only
one small theatre has been patched up
for use. In Piedras Negras, opposite
Eagle Pass, two fairly good play houses
are in operation, using modern Amer-
ican films.
May 17, 1919
McCLURE TO MAKE TWO REEL PICTURES
War Department Co-operating in Series of
Films Dealing with American War Activities
OFFICIAL announcement comes
from A. Blaikie Dick, treasurer of
McClure Productions, Inc., of a
new series of two-reel pictures to be
produced under the name of the Silver
Chevron Series, telling the story in fic-
tion form of the drama, romance and
gigantic achievement behind the devel-
opment of America's fighting machine
to its present-day efficiency. The pic-
tures are being made under the official
sanction and with the co-operation of
the War Department. For the first time
in pictorial form they will show what
the silver chevron and the mighty army
of American workers did to win tne
war. They will reveal America's most
closely guarded war secrets.
The heroine in each one of the pic-
tures will be Alice Mann, who has ap-
peared in several Vitagraph and Para-
mount releases, notably in support of
Taylor Holmes.
The first nicture in the series, which is
now in process of production, is called
"The Yellow Eel" and introduces the
mysterious character by that name who
figures in the whole series.
Series Based on Facts.
While the background of the Silver
Chevron Series will be one of the facts,
each picture will be a full fledged movie
tale in fiction form, involving the ele-
ments of mystery, romance, and dra-
matic situations. The assistance which
the War Department is rendering in
the production of the series has enabled
McClure Productions to give the stories
the most unique and unexampled set-
tings. Scenes are laid in places where
no civilian has ever before been al-
lowed to set his foot. Properties are
used which the Kaiser's spies spent thou-
sands of dollars and risked their lives
to get a glimpse of and fathom their
desperate efforts of Germany's agents to
secrets. Stories of bomb plots and other
desperate efforts of Germany's agents to
prevent America from being a factor
in the war — facts heretofore forbidden
to be published — have been provided
from official records for use in this
series.
While each picture in the series will
be a complete drama in itself, there will
be a well defined connecting link be-
tween all the pictures. In every respect
it will fulfill all the requirements of a
gripping motion picture serial.
Copy is now being prepared by the
advertising staf? of McClure Produc-
tions, Inc., for an advertising campaign
for the Silver Chevron Series. All the
mediums which McClure's have found
so effective in the past will be used.
Every sort of special advertising and
publicity aid possible will be brought
into play to exploit this series to the
greatest extent.
More Improvements for Ince Studio.
Two more important improvements
have just been introduced at the Culver
City plant where Thomas H. Ince pro-
duces pictures for Paramount and Art-
craft release. One is a new big labora-
tory where positive prints of every pic-
ture are to be turned out, plans and
specifications for this department hav-
ing already been approved by the pro-
ducer.
The other improvement is the installa-
tion of a duplicate lighting plant, to
he used in case the one now in use
should ever get out of working order.
A Few "Marsh" Roses
Uy which Oliver FilniH helped MarRaret
Marsh celebrate another birthday.
Texas Honors Texas.
The Frohman Amusement Corpora-
tion announces the bestowal of a unique
honor upon Texas Guinan. As implied
by her name, she is a native of that
state, and the Legislature has offered the
use of the official seal of the State of
Texas in the advertising matter to be
got out in connection with the series
of productions she is making for the
Frohman company.
E. R. Anderson
Fine idealist of the industry who
died in France.
E. R. Anderson, Gold Screen
Pioneer, Dies in France
ER. ANDERSON, pioneer in the
manufacturing of gold fibre
'screens, and a fine character in the
development of the industry, died in
France early in March of this year.
Air. Anderson, although one of the
mainstays of the Minusa Cine Screen
Company of St. Louis, enlisted soon af-
ter the outbreak of the war in the 138th
Missouri Infantry, which sailed for
France in May, 1918, as part of the
35th Division.
Mr. Anderson was soon given a ser-
geant's chevrons. He went through the
attack in Argonne Forest, during which
engagement his regiment fought from
September 26 to October 2. According
to his last letter, written on March 3,
Sergeant Anderson was in good health.
The Minusa Company and Mr. An-
derson's many friends feel his loss
greatly. He was the first man to man-
ufacture a gold fibre screen, accom-
plishing this feat in 1907.
A letter to Air. Anderson's mother
from Lieutenant William J. Schern, of
B Company of the 138th, is a fine trib-
ute to the spirit and ideals of her son.
The letter reads in part: "Let me say
that no matter how high your ideals of
true, loyal manhood were, Eddie's
thoughts, deeds and actions were even
higher. Everyone he met he could num-
ber as his friend, and I pride myself in
being one of his closest friends."
Sergeant Anderson is buried just out-
side the town of Commercy, France, on
a little hill set aside for the boj^s of the
armv of America.
"The New Moon" Opens at Rivoli.
Norma Talmadge's coming Select pic-
ture, "The New Moon," which is one of
the three attractions that will be re-
leased by Select during May, has al-
ready been booked for the week of May
11 at the Rivoli Theatre in New York,
while other advance Metropolitan book-
ings include the entire Loew circuit,
beginning with May 19, the Goodwin
Theatre in Newark for the week of Alay
18 and Proctor's Troy Theatre on June
1, 2, 3 and 4.
I
May 17, 1919
THE MOVING PICTURE WORLD
1009
F. I. L. M. CLUB HOLDS OPEN MEETING
Official Adjusters of Disputes Between Exchange
and Exhibitor Throw Open Session to Showmen Who
Suggest Number of Reforms in Heated Discussion
THE open meeting of the F. I. L. M.
Club in the Nimrod Room of the
Hotel Astor on Wednesday even-
ing, April 30, a gathering of local import,
developed ideas of such value to ex-
change managers and exhibitors all over
the country that it lifted itself out of
the scope of New York City application.
The meeting, called on the initiative
of Sydney S. Cohen, president of the
New York State Exhibitors' League, was
brought about for the purpose of sug-
gesting reforms to the F. I. L. M. Club,
which, through the Hoy Reporting Ser-
vice, settles all disputes between exhibit-
ors and exchange men. Although the
World printed an account of the meet-
ing in its last issue, it is devoting here-
with more space to the reforms sug-
gested, believing that exchange man-
agers and exhibitors all over the coun-
try can profit by the interchange of
ideas which took place. It is possible
that such agencies as the F. I. L. M.
Club do not exist in many cities, or if
they do, that they may not be so equit-
able in their decisions or so fitted to
enforce them as the New York organi-
zation. The reforms suggested are
country-wide in their application.
F. I. L. M. Club's Stabilizing Influence.
In his outline of the work of the
F. I. L. M. Club since its organization
three years ago, I. E. Chadwick, chair-
man of the meeting, stated that it has
broadened its work until it now in-
cludes everything for the mutual bene-
fit of exchange man and exhibitor. The
Club is made up of exchange men only,
but it has been broadminded and gen-
erous to the exhibitor in the enforce-
ment of its rulings, and has done much
to stabilize the industry in New York
City.
Sydney S. Cohen, in presenting a list
of definite reforms of the present meth-
ods of the F. I. L. M. Club, emphasized
the necessity of having exhibitor repre-
sentation on the grievance committee
which settles disputes between the show-
men and exchanges. He also pointed
out the need of a uniform rental con-
tract which would eliminate a lot of
underhand practices used by the selling
forces of many producers. Mr. Cohen
also asked for the acceptance or rejec-
tion of contracts by exchanges within
a period of seven days after signing, and
for the elimination of the deposit sys-
tem or the payment of 6 per cent, inter-
est if the deposits had to be maintained.
Exhibitors Win Grievance Debate.
The debate on each one of these ques-
tions waxed hot between the members
of the F. I. L. M. Club and the exhibit-
ors. Sam Eckman, of the Goldwyn ex-
change, and chairman of the Club's
grievance committee, stated with em-
phasis that exhibitor representation on
the committee was impossible, since the
affairs of the latter body were too close-
ly interwoven with those of the F. I. L. M.
Club. Moreover, the committee had al-
ways exercised fair judgment in dealing
with the claims of showmen, and the
State Exhibitors' League had given no
assurance that the Club would be ac-
corded a voice in the dealings of the
League.
All these objections of Mr. Eckman's
were answered almost before they were
out of his mouth. Sydney S. Cohen
voiced the opinion that if the workings
of the grievance committee were too
closely interwoven with the affairs of
the Club to permit of exhibitors sit-
ting in at the committee's sessions, the
constitution of the Club should be al-
tered and broadened. Charles O'Reilly,
one of the strongest backers and or-
ganizers of the State League, interposed
with a witty reply to the effect that it is
no crime to be judged by your peers,
that life is short and the grievance com-
mittee might not always have so just
a chairman as Mr. Eckman. John Man-
heimer, a big Brooklyn exhibitor, stated
that the League would be only too glad
to arrange an exchange of powers on
the enforcement of the committee's rul-
ings.
Standardized Contract for Distributors.
Representatives of the Exhibitors'
League, in regard to a uniform con-
tract, stated that American producers
sold films to England and Ireland under
such a contract, and that a standardized
contract should be given to American
exhibitors. President Cohen was willing
to delegate the League's counsel to
meet with the counsel for the F. I. L. M.
Club and draw up a common form of
rental contract, but the most Mr. Chad-
wick could promise was a careful con-
sideration of the proposal by the Club
at its next meeting. The uniform con-
tract, according to Mr. O'Reilly, would
eliminate a lot of unnecessary verbiage
which now conce.als harmful "jokers,"
and would still permit additions to the
contract necessitated by local condi-
tions. In this connection, Mr. Eckman
stated that wherever the F. I. L. M. Club
dealt with a dispute wherein a sales-
man had promised the exhibitor certain
things not in the contract, and which
the exchange did not give, in every case
the exhibitor was given the decision.
Deposits Business Crime, Says Cohen.
The whole subject of commercial
credit was opened on the discussion of
the deposit system. Mr. Cohen stated
that it was nothing less than crime to
subject honest and reputable business
men to the payment of large sums of
deposit money. The exhibitors present
in the Nimrod Room were of the em-
phatic opinion that the least the pro-
ducers could do would be to pay 6 per
cent, on the deposits. The Goldwyh
policy of paying 6 per cent, was cited
as the exception, and was the means
of bringing the house to applause.
Sam Zieler, of the Universal exchange,
Hold Fast, Ladies and Gentlemen, Ahead Is a Beautiful and Picturesque First National Panorama.
On the extreme left is Loui.'; B. Mayer, president of Anita Stewart Productions. Anita herself is on the extreme right in
"Mary Regan" Next to Mr Mayer is Marshall Neilan, who is directing ''Daddy Long Legs, while
on his left is Harry Schwalbe, treasurer of First National.
1010
THE MOVING PICTURE WORLD
May 17, 1919
rose to register disapproval of exhibitor
combinations for the purpose of beating
down the price of film. One exhibitor in
the room then rose likewise and excit-
edly waved a contract which he as a
partner in a "combine" had' signed with
Mr. Zieler for film at a price which was
nothing if not sky-high. It was some
minutes before Mr. Chadwick could
calm the man who insisted that his
name had been taken in vain. The
whole question was then given a thor-
ough overhauling, and as fast as an
exchange man would cite instances of
exhibitor combination, a showman would
rise and take out a collective bargain-
ing skeleton from the exchange men's
closet.
Mr. Chadwick promised a serious and
careful consideration of all the points
by the next meeting of the F. I. L. M.
Club's executive committee. The results
are awaited with interest by the ex-
hibitors.
Those present included I. E. Chaw-
dick, acting president of the F. I. L. M.
Club; Charles Hoy, of the Hoy Report-
ing Service ; Sydney S. Cohen, S. I. Her-
man, Charles O'Reilly, John Manheimer,
William Brandt, Henry Cole, Charles
Moses, Leo Bracher, Sam Scheer, Sam
Ecknian, of Goldwyn ; Sam Zeiler, of
Universal; John Dacey, of Pathe; Henry
Siegel, of Select; Harry Dandot, of Fam-
ous Players-Lasky; Sol Title, of Film
Clearing House; Louis Rosenbluh and
Abe Blumstein, of Fox; Sam Adler, of
Select; Sidney Ascher, H. Manus,
Charles Cranides and Dave Picker.
Montagu Love Back at World Studio.
Montagu Love, after having played a
stellar engagement in the legitimate and
taking a fiing at vaudeville as a head-
liner for a few weeks, is back at work
at the World Studio at Fort Lee. Mr.
Love is working on "Through the
Toils," a five-reel feature that will be
released in July on the World program.
He is being directed by Harry Hoyt.
Mr. Love will have as his leading woman
Eileen Cassidy.
Southern Exhibitors to Be
in Washington May 15
MAY 15 is going to be a big day in
film circles in Washington, ,D. C,
for exhibitors from North Caro-
lina, Virginia, Maryland and the Dis-
trict of Columbia are going to get to-
gether in a sort of convention. Harry
Bernstein, of Richmond, has notified
Harry M. Crandall that the Virginians
will be here on the date named.
The convention is the outgrowth of
the recent meeting of a committee of
exhibitors from Virginia, Maryland and
the District of Columbia with the local
exchange managers. At that time there
was a general discussion of the newly-
adopted trade rules, to which the ex-
hibitors had taken exception. The dif-
ferences existing between exhibitors
and exchangemen were ironed out. The
suggestion was made by Mr. Crandall,
who heads the District of Columbia 'ex-
hibitors, that it might be well if a gen-
eral meeting could be held and men
from North Carolina invited.
It is expected that a great deal of
good will come from this convention.
It is going to be a thorough business
meeting with all the frills and fancies
eliminated, although the tentative pro-
gram provides for a banquet at Har-
vey's, to be tendered by the exhibitors
to the exchange managers.
Southern Leagues to Confer
with Washington Managers
A GRIEVANCE committee of five,
from which one will be selected to
represent the Exhibitors' League
of Maryland at the conference of the
state organizations from North Caro-
lina, Virginia, the District of Columbia
and Maryland, which will be held in
Washington, with the Managers' Associ-
ation of that city, on May 15, was ap-
pointed by the Maryland organization
at a meeting which was held on Mon-
day, May 5.
Those appointed on the committee
include E. C. Sandell, Frank A. Hornig,
J. Rabinovitch, B. Rosenbauer and
Charles B. Eyer.
Lou Tellegen.
It is the purpose of the League in the
states mentioned, it is understood, to
have their representatives meet in
Washington on May 15, a committee
from the Washington Managers' Asso-
ciation to discuss whatever controver-
sies have arisen between the exhibitors
and the film exchange men. Large at-
tendance is being depended upon.
Company to Make Empey Films.
With the entrance upon the fourth
week of "Hell Upon Earth," the special
attraction which is to be distributed
through Select Pictures and which has
Sergeant Arthur Guy Empey for its
author and star, it became known that
a company has been formed to produce
special features in which the author and
hero of "Over the Top" will be starred
as either featured plaver, author or
both.
The incorporation of the company
known as the Guy Empey Pictures Cor-
poration revealed the officers as fol-
lows: President, James F. Shaw; Vice
President, Arthur Guy Empey, and Sec-
retary and Treasurer, F. C. Richard-
son.
Wanda Hawley
Who will play "Peg" in the Famous
Players-Lasky, "Peg o' My Heart."
LOU TELLEGEN TO STAR WITH FARRAR
Goldwyn Announces Famous Husband and Famous
Wife Will Play Opposite in Series of Features
THE latest featured player in the
Goldwyn roster is Lou Tellegen.
Mr. Tellegen will play opposite
his wife, Geraldine Farrar, in a series
of photoplays under the direction of
Frank Lloyd, also a recent Goldwyn ac-
quisition. The couple will leave New
York May 10 for the Goldwyn studios in
Culver City, California, where they will
begin work immediately.
Mr. Tellegen has had a most colorful
career in the drama. Though his na-
tionality is primarily a blending of
Dutch and Greek, Mr. Tellegen is a
typical product of the French school.
His acting is terse, flexible, subtle in
the shadings, quick in its turns and its
surprises, yet never false to a sense of
line or of proportion. He knows how
to rise to a climax as only French act-
ors can. He possesses the famous
"Bernhardt touch," which he acquired
nnrler her careful tutelage.
In the last few years Mr. Tellegen
has achieved widespread popularity in
this country, representing among all
critics the delicate artistry of the Eu-
ropean theatre. Perhaps his most not-
able appearance was with Dorothy Don-
nelly in "Maria Rosa." He has ap-
peared in "The Ware Case," "The King
from Nowhere," and several other plays.
His most recent performance was in
"Blind Youth," which he himself wrote
in collaboration with Willard Mack.
In February, 1916, Lou Tellegen mar-
ried Geraldine Farrar. This is the first
time the two have appeared together.
Aside from an appearance when the
screen was in its earliest days, Lou Tel-
legen has never before appeared in mo-
tion pictures. The plays that the rec-
ords star him in are: "The Victory of
Conscience," "The Explorer," and "The
Unknown." "The Victoria Cross," "The
Black Wolf" and "The Long Trail."
May 17, 1919
THE MOVING PICTURE WORLD
1011
UNIVERSAL OBSERVES ANNIVERSARY
Seventh Year of Pioneer Film Firm Ends in June —
Carl Laemmle Tells of Organization's Future Plans —
Past Recalls Industrie's Growth Despite Obstacles
CELEBRATING its seventh birth-
day, the Universal Film Company
announces that the entire month
of June, 1919, will be a memorable an-
niversary period. The anniversary
brings to a close the most successful
year of Universal's history, and marks
the beginning of a nev? era in Universal
production.
In announcing the celebration of Uni-
versal's seventh anniversary, Carl
Laemmle, president of the company,
said : "Universal has about completed
the most successful year in its history.
During the last year and in preceding
years Universal pictures have become
known the world over and the company
now has exchanges in every part of
the world. The Universal advertising
campaign is soon to be launched and
all the Universal Exchange managers
are preparing for the greatest year in
Universal history. There is not the
slightest doubt but that Universal's
business within the coming year will
be increased at the very least, 50 per
cent.
Many New Stories Purchased.
"Many new stories by some of the
best authors in this country have been
purchased, and pictures much better
than were made last year are to be pro-
duced next year. New stars will be
added to the Universal banner and with-
in the coming year the Universal com-
pany will announce several events that
will astound even the most wise of t'ne
motion picture industry. The Universal
Film Manufacturing Company was
Formed on May 20, 1912, and Universal's
success is due, without a doubt, to its
policy of playing the game squarely
ind in giving the exhibitor every co-
jperation and first consideration."
The formation of the Universal com-
pany was brought about by the con-
solidation of the interests of several
ndependent film manufacturers who
were at that time distributing their pic-
:ures through the Motion Pictures Sales
Company, with offices at 111 East Four-
:eenth street. New York.
On May 20, Mr. Laemmle, at that time
nanufacturer of Imp films ; Charles Bau-
nan of the New York Picture Company;
and W. H. Swanson, manufacturer of
Re.x pictures, combined their interests
and the Universal Film Manufacturing
Company became a reality.
Attempts to Capture Organization.
Attempts were made to capture con-
trol of the Universal company after it
had been founded, due to the antago-
Carl Laemmle
President of Universal.
nistic attitude of Charles Bauman, then
president of the company, he was voted
out of the presidency on June 27, 1912,
and Carl Laemmle elected president.
Mr. Laemmle has been president of the
company ever since. At one time a
pitched battle took place at the plant
of the New York Motion Picture Com-
pany on West Nineteenth street, New
York, and at the same time the Uni-
versal plant in Los Angeles was sur-
rounded by an armed guard to prevent
the taking over by contending interests.
The offices of the Universal Com-
pany were first opened at 1 Union
Square, and on October 1 the offices
were moved to 1600 Broadway, their
present location. In July of 1912 Mr.
Laemmle made a trip to Europe and
opened the first American independent
manufacturers' foreign offices. In Sep-
tember of the same year the announce-
ment of the purchase of land in the
San Fernando Valley, California, was
made. Universal City was later erected
on this land, but at the time of the
purchase, the Universal Western plant
was at Hollywood, Cal. These studios
are now used by the L-Ko Motion Pic-
ture Company.
Universal Expanded Steadily.
On October 1, 1912, the Universal an-
nounced that it would increase its out-
put to 28 reels a week. Later that
month the Crystal Film Company
added its productions to the Universal
company. In 1916 the Fort Lee studios
were erected, and many Universal photo-
plays were produced at this location.
Recently it was decided to produce all
Universal pictures at Universal City,
but the Fort Lee property is still owned
by the Universal. The d^irectors at
Universal in 1912 were Otis Turner,
Herbert Brenon, Thomas Ricketts, and
David Powell.
The Universal company claims credit
for man}- of the important events in
the history of the motion picture in-
dustry.
Practically every well-known star of
the screen today at one time was in
the employ of the Universal, and many
of them began their careers under the
Universal banner. A list of the stars
of the screen who have appeared in
Universal productions includes Owen
Moore, Florence Lawrence, Ethel
Grandin, King Baggot, Philip Smalley,
Ann Little, Vivian Prescott, Fred Mace,
Francis Ford, Marion Leonard, Mar-
guerite Fisher, Lois Weber, Fritzi Bru-
nette, William Robert Daly, William
Shay, Harry Pollard, Grace Lewis,
Vivian Rich, Leah Baird, Barbara Ten-
nant, Mary Pickford, William Clifford,
Here You See the Acute Countenance of Business and a Cute Array of Star Faces, All from Universal.
P. A. Powers, treasurer, and R. H. Cochrane, vice-president of Universal, flank a trio of stars whose eyes, from left to
right, look from the anniversary faces of Dorothy Phillips, Priscilla Dean, and Mary MacLaren.
1012
THE MOVING PICTURE WORLD
May 17, 1919
The Home of Universal Productions, Universal City, Which Is Steadily Creeping Back to the Hills.
Al Christie, Violet Mersereau, Frank
Montgomery, Dorothy Davenport, Pearl
White, Wallace Reid, Ford Sterling, J.
Warren Kerrigan, Anna Pavlowa, An-
nette Kellerman, Louise Fazenda, Louise
Glaum, Gladys Brockwell, Ella Hall,
Louise Lovely, Herbert Rawlinson, Ed-
win August, Robert Leonard, Max
Asher, Cleo Madison, Hobart Henley,
Edna Mason, Frank Lloyd, Allan Dwan,
Mary Fuller, Helen Ware, Carter De-
Haven, Jane Gale, George Tucker, Ho-
bart Bosworth, Effie Shannon, Cyril
Scott, Tyrone Power, Ruth Stonehouse,
Jack Mulhall, Juanita Hansen, Lula
Glazer and Franklyn Farnum.
In 1912 the Universal company was
commissioned by the Democratic Na-
tional Committee to produce a cam-
paign reel booming Woodrow Wilson
for president.
MORE RECORDS SMASHED WITH "MICKEY"
Exhibitors Continue to Report Big Business and
Find This Feature Unusually Good for Repeats
Brandt Entertains.
On Monday evening. May 5, Joseph
Brandt, assistant Treasurer of Univer-
sal, entertained a gathering of repre-
sentatives of the trade press at a din-
ner at the Hotel Astor. Outside of the
business of eating, the dinner was ar-
ranged for the purpose of giving any de-
sired information to the trade journals
outside of that carried in Universal's
story of the anniversary.
REPORTS received by the W. H.
Productions Company continue to
indicate that "Mickey" is proving
to be an exceptional box-office attrac-
tion and profit-making feature. Many
exhibitors who have already shown this
picture advise that it has proven un-
usually profitable as a repeat photoplay.
Sam Ackerman, manager of the East
Side Theatre, Detroit, writes Joe Hor-
witz, distributor for Michigan: "I wish
to state that although I have been in
the show business for nine years, I
have never played to such crowds as
I have while showing 'Mickey.' I played
this picture after all the theatres on
Gratiot avenue and could not control
the crowds. It is without doubt the
greatest drawing crowd that I have ever
had at my house."
Sidney Lust, who controls the rights
to Delaware, Maryland, District of Co-
lumbia and Virginia, stated that in Balti-
more at the Parkway Theatre "Mickey"
played to approximately 40,000 people
on a six days' showing. At the Strand,
The Imp Company of a Decade Ago Carried Names Yet Big in the Industry.
As IIh-v iin- iininbcieil in the picture tliey are: 1, Mary I'ickford; 2, Owen
Moore; 3^ King Haggot; 4, Thomas H. Ince; 5, Jack Pickford; G, Isabel Rea;
7, Lottie Pickford; 8, Joe Smiley; 9, William Shay; 10, Mrs. David Miles; 11, J.
Farrell McDonald; 12, Hayward Mack; 13, Mrs. McDonald; 14, John Harvey;
15 George Loane Tucker; 16, David Miles; 17, Mrs. Pickford; 18. William Robert
Daly; 20, Tony Guadlo.
which was the next house, it also played
a six days' engagement, and the records
at this house were smashed, and in
Washington, "Mickey" is repeating in
all of the theatres that have already
played it.
Leon Victor, who controls the rights
to Missouri, Kansas, Virginia and
Nebraska, states that " 'Mickey' played
to $26,000 in Kansas City on a three
weeks' showing. That at the Rialto,
Des Moines, it played to over $7,000
on the week."
In New York State, "Mickey" broke
all records for box ofiflce receipts at the
Eckel Theatre, Syracuse; at the Leland
Theatre, Albany, and at the Griswold
Theatre, Troy, on two weeks' show-
ings.
In Pennsylvania, Ohio and West Vir-
ginia, Harry Grelle, of the Supreme
Photoplajf, states that in all of his ex-
perience, he has never handled or heard
of a photoplay possessing the pulling
power of "Mickey."
In New York City and Chicago the
picture has been taken off the boards
for the past two months, and will be
revived in the Fall in both cities for
showing at a legitimate theatre, and
then booked over the entire circuit
again.
Exchange Heads Form Association.
The Exchange Managers Association
was formed last week and included 90
per cent, of all the exchanges in Phila-
delphia. The benefits to be derived from
the new organization are anticipated
to be mutually beneficial both for the
exhibitors and the exchangemen, while
a more thorough and more efficient busi-
ness basis will be established in the
industry.
The election of officers will take place
in the near future. Meetings will be
held regularly each week at the Vendig
Hotel for the present every Tuesday.
Lawrence Goes to Coast for Fox.
Edmund Lawrence, who has made sev-
eral successful pictures for William
Fox in the East, is now in California,
where he expects shortly to begin work
with one of the Fox stars. What star he
will direct is not yet decided, but it is
said to be probable that he will alter-
nate with some other director in keep-
ing the Fox featured artists busj''.
Directors Edward J. LeSaint and Ar-
thur Rosson of the Fox forces are alter-
nating on Tom Mix pictures.
May 17, 1919
THE MOVING PICTURE WORLD
1013
i?!:^i^ai^i^i^aiysaffivii^iyafli^t^rir8\it«tiry8vir^r?8<i^
Rambles Round Filmtown
With WALTER K. HILL
T
The Rambler.
How Press Sheets
Help the Showman.
'O GET publicity
for his attrac-
tion the exhibitor
must have a press sheet
thereof. It is so help-
ful— especially when it
is written from synop-
sis, before the publi-
cists see the completed
product.
Here is a feature
(title deleted by Archie MacArthur, Jr.),
lately released, that has the rubber
business as the basis of its action.
But the press sheet ambles along to
great and snappy length all about safety
razors. Just imagine!
The difference between a bank state-
ment and a movie magnate's "statement
is this: . „„,
The bank statement shows assets ana
liabilities in plain figures.
Business of Malting Mistakes.
Despite the fact that Allison Smith con-
ducts a very excellent movie department
in New York Globe it is possible all of
THE industry do not read the paper.
Hence we reproduce from S. Jay Kauf-
man's column the following:
When a plumber makes a mistake he
charges twice for it.
When a lawyer makes a mistake it is
Just what he wanted, because he has a
chance to try the case all over again. _
When a carpenter makes a mistake It's
just what he expected.
When a doctor makes a mistake he
buries it.
When a judge makes a mistake it be-
comes the law of the land.
When a preacher makes a mistake no-
body knows the difference.
But when an editor makes a mistake —
Good night!
— V —
Did you ever attend the launching of
an advertising campaign?
And did they smash over the prow a
bottle of ink?
We confess a curiosity to know.
Sub-titles for Dry Days.
"He was sundaed to the gills."
"Shot to pieces by grape juice.||
"Lit up with cherry phosphate."
"Driven mad by nut sundaes."
"He couldn't resist pineapple temp-
tation."
"Rent asunder by a banana split."
"His nerves as unsteady as a milk
shake."
"Made drunk by malted milk."
You think it piffle? Soda I.
— V —
At last an actress confesses to her age!
Margaret Marsh, star of "The Carter
Case," admits that she is one year older
than she was this time last year.
— V —
Notice to Flushing, 1,. I., exhibitors:
Better book Metro features.
Arthur James now owns the Flushing
Times and will use his own publicity
liberally.
Blonde Slave Mart Is Hidden
Under Gnlse of Patriotism.
Keene Thompson, who went to Los
Angeles from Broadway, New York, to
take the fat job of publicizing Roscoe
Arbuckle, is still living, but is very
lonesome. And Al Christie's "Victory
Blondes" were out boosting the Victory
Loan!
Keene and the V. B.s met the other
night. The bunch of beauties were down-
town doing their boosting and Keene
happened by. He was lonesome, as above
mentioned, and was attracted.
But others — even some who weren't
lonesome — were also attracted, and Keene
couldn't get very close.
However, he edged as near as he could
and listened. The girls were shouting
"Buy a bond! Buy a bond!" "Fifty dol-
lars! Buy a bond!"
And Keene, poor lonesome soul, didn't
get them quite right. He dug his hand
deep into his pocket and shouted, loud
enough to wake up Hollywood:
"Here's a hundred! Gimme two
blondes!"
What has become of the old fash-
ioned revolver that once played such
prominent roles in moving pictures?
Have they been replaced, automa-
tically?
— V —
\"Ine Critics to Every Projectionist
Operate the Power of Simplex In Art.
"In the opinion of Florence Reed,"
writes Imogene Devore to the Nashville
Tennessean, "there is one critic whose
opinion should be highly prized. It is
the opinion of the motion picture ma-
chine operator in the projecting room of
the movie studio. Nine out of ten of
these men are keen judges of the com-
mercial value of pictures."
"Warren was a skilled film coater
and was getting $25 a week." — News
Item from Tradepaper.
Who wouldn't be a skilled and bloated
expert?
— V —
Result of Using: Up All the "V's"
In Boosting Fifth and Final lioan.
Walk Wictory Way waving wampum
wildly.
Whew! Water Wagons without wild
women!
Window washer without wigilance will
wanish with welocity.
What woman would went wengeance
without wenom?
Wim, wigor and witality won the
wictory.
— V —
Notice to exhibitors in malaria belt:
"Tell your audiences to prepare to
shiver and shake and applaud." — Excerpt
from Pathe advertisement.
Agnes Puts on New Ayres.
Agnes Ayres says she had become rather
tired of playing "sweet young things,"
and so was just "ticked to pieces" as she
expressed it to be cast as a "vamp" in
the Vltagraph feature she lately ap-
peared in.
— V —
Vest In:
(Dictionary) — Pass to, belong to. be
at the disposal of, become the property of.
Invest!
Hail "Continental Sunday" with
Four Big Pictures on Broadway!
ON MAY 4 New Yorkers enjoyed
their first legalized Sunday ball
game to the tune of 80,000 joint
(Manhattan and Brooklyn), with mov-
ing pictures also perfectly "within the
law." It seemed so sinful to have all
those "fans" out in the fresh air and
sunshine, enjoying themselves and the
national game!
As to the pictures "Overflow Night"
was celebrated among Main Street's
cinemas. The crowds walked in chain
formation from place to place, trying
to horn in where others had preceded
them.
Discouraged by the long line at the
Rivoli hundreds left the glare of "The
Red Lantern" to take a chance, at the
Strand, on seeing "Mary Regan." There
they picked up other "stand outs" and
ambled to "The White Heater," at the
Rialto, only to find everything filled
and "The Unpardonable Sin" only two
blocks away — but reaching the Broad-
way meant only another "turn away."
What a week it would be for pic-
tures if these four attractions, plus
"Fires of Fate," at the Harris, had been
advertised in a full-page "pool" with
every morning and evening paper hav-
ing its turn at the display throughout
the period!
Illogical? No. Why not an allied
movement with direct local appeal to
demonstrate that THE industry is pull-
ing together for the good of "pictures."
Have you seen the full-page series of
advertisements now running in week-
lies of national circulation "issued by
the Educational Committee represent-
ing the Paint, Varnish and Allied In-
dustries"? Not a brand or firm men-
tioned— just paint and varnish boosted
in an "educational campaign."
Vitagraph will lose publicity when the
Victory Loan is taken.
The "Big V" has made good advertising.
— V —
Packed Full?
Wednesday evening at the Alhambra
Theatre, Will Ward put over a new
song, entitled "Alcoholic Blues," to a
well packed and appreciative audience.
— Sunday Telegraph.
— V —
Speaking of vehicles, as most empty
publicist almost continually are, — there's
the well known water wagon.
To be released July 1.
— Ben Grimm.
— V —
Time to revive the headline :
Moving Pictures to Be Shown on
President Wilson's Ship.
— V —
Popularity Item.
"Mr." White gets 100 votes in Les
Mason's popularity contest.
Here's our vote for C. R. Beacham,
First National, Atlanta.
"Laemmle Buys a Fannie Hurst
Novel."
No. This is not an item from "Shop-
ping in the Bookstores."
It's news of THE industry.
— V —
Hampton Praises Latest Kerrigan Feat-
ure.— Tradepaper Headline.
Did you think he'd knock it?
Tightening a monopoly:
"Industry Will Be Its Own Censor."
—Tradepaper Headline.
1014
THE MOVING PICTURE WORLD
May 17, 1919
MOVING PKJURg^
WOJ(LD
Founded by J.P. Chalmers in 1907
Entered at the General Post Office. New York City, as Second Class Matter
Published Weekly by the
CHALMERS PUBLISHING COMPANY
516 FIFTH AVENUE, AT 43D STREET, NEW YORK CITY
(Telephone, Murray Hill, 1610, 1611, 1612, 1613.)
J. P, Chalmers, Sr President
J. F. Chalmers Vice-President and General Manager
E. J. Chalmers .Secretary and Treasurer
James L. Hoff Assistant General Manager
George Blaisdell Editor
A. MacArthur, Jr Advertising Manager
The oflBce of the company is the address of the officers.
CHICAGO OFFICE — Suite 917-919 Schiller Building, 64 West Randolph
St., Chicago, 111. Telephone, Central 5099.
PACIFIC COAST OFFICE— 610-611 Wright and Callender Building, Los
Angeles, Cal. Telephone, Broadway 4649. G. P. Harleman, Business
Representative.
SUBSCRIPTION RATES.
United States, Cuba, Mexico, Hawaii, Porto
Rico and Philippine Islands $3.00 per year
Canada 3.50 per year
Foreign Countries (Postpaid) 4.00 per year
Change.^ of address should give both old and new adddresses in full
and be clearly written. Two weeks' time should be allowed for change.
ADVERTISING RATES.
Classified Advertising— 3 cents a word for Help or Positions
Wanted, minimum 50 cents ; 5 cents a word for all commercial
ads., minimum $1.
Display Advertising Rates made known on application.
NOTE — Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty-third Street,
New York, and not to individuals.
CINE-MUNDIAL, the monthly Spanish edition of the Moving Pic-
ture World, is published at 516 Fifth Avenue by the Chalmers Publish-
ing Company. It reaches the South American and Spanish-speaking
market. Yearly subscription, $2. Advertising rates on application.
Saturday, May 17, 1919
New York Opens the Ball
THE residents of Binghamton have lost no time in
taking advantage of the opportunities afforded
them through the passage by the legislature of the
Sunday opening measure. When the local option bill
was presented to the City Fathers on May 5 the Council-
men considered it together with petitions signed by 8,200
persons who wanted to see pictures on Sunday. The
opponents of the plan to open the theatres on the Sabbath
could muster but 1,500 protestants. The ratio of the
petitioners did not obtain in the final disposition of the
measure. In others words, it was not 11 to 2 The
vote was, however, 8 to 5, which is not half bad — espe-
cially in view of the fact that before the opening of the
session there was a fear the measure would fail.
Pushing the bill over the hill were the State Exhibi-
tors League, which was represented by a strong delega-
tion ; the labor organizations of the city, and the Rev.
W. H. Jackson, who for his strong presentation of the
situation was heartily thanked by the local exhibitors-
Two other communities in the state also have been
granted the right to see pictures on Sunday — Oswego
and Hudson. These are but beginnings. The motion pic-
ture showmen have a militant organization — the kind
that wins battles once given a cause that will stand the
light. It is an organization led by men who possess skill
in presenting their case — and also an experience gained
in many controversies with well-organized and pushful
opponents.
Just How Much Will Prohibition Benefit?
RICORD GRADWELL, president of the World
Film, in an article printed in a Wall Street publi-
cation, answers the question: "What will be the
efifect of nationwide prohibition on the motion picture
theatre?" Mr. Gradwell accepts the judgment of amuse-
ment purveyors that the motion picture theatre will be-
come the Mecca of those who formerly spent a portion
of their time in saloons. "The motion picture theatre
will experience the greatest prosperity in the history of
the industry," he declares.
Mr. Gradwell suggests that even if after five or ten
years the saloon again comes into its own the generation
that has grown up in its absence will know of the present
saloon only as hearsay and that once the motion picture
going habit becomes a necessary part of their daily
existence it is evident that a change from this condition
is going to prove exceedingly difficult if at all possible.
The efifect of prohibition upon the business outlook of
picture showmen is bound to be one largely of environ-
ment. In communities where there are-few theatres and
many saloons the advantage should Joe in favor of the
theatre. Where the conditions are"the reverse the in-
creased business naturally will be. .slight.
One man as to whose ability to speak authoritatively
on both forms of entertainment -there will be no real dis-
pute declares in one spot in New York City there are
four theatres and one hundr)e:d saloons. The closing of
one hundred saloons. undoubtedly will mean the building
of at least one more theatre'! This will be conceded to
be an unusual, not ati "a^vei^age, case. There can be no
doubt of one thing, • however. The closing of saloons,
the coming of prohibition., if they do have efifect on the
motion picture business, .irmist be for the better.
Sunday Baseball a Real Competitor
THOSE persons who so vigorously have combated
the showing of motion pictures on Sunday may
find some consolation in the active competition
developed for the screen through Sunday baseball- The
afternoon of May 4 afiforded an excellent chance for a
tryout — for a demonstration as to just how hard the
diamond will hit the screen.
Weather conditions on that day were pretty near ideal
in and around New York. Under the law passed at
Albany a few weeks ago Sunday baseball became legal.
In Manhattan and Brooklyn advantage was taken of
the opportunity to get out in the open by approximately
threescore thousand persons, 35,000 being reported pres-
ent in the former borough and 25,000 in the latter.
As was expected, the exodus to the Polo Grounds and
to P^bbet's Field had its effect on the attendance at the
Broadway show houses, where it just happened there
were being displayed four subjects of above the average
calibre. Patronage was slim throughout the earlier part
of the afternoon, but the regular "push" was on during
the evening.
Possibly some of the managers who for the first time
experienced this novel competition may have now a better
understanding of the feelings of the clergymen who for
several years have blamed the screen for a slim attend-
ance at the churches. The Moving Picture World has
intimated on one or two occasions that the pastors might
do much to offset the disparity in attendance by making
their meetings more interesting. There is a temptation
right here to suggest to the managers that they must make
their shows equal in attractiveness that of the baseball
^
May 17, 1919
THE MOVING PICTURE WORLD
1015
field. Some one may rise to remark that on a balmy after-
noon, with two well-matched teams scheduled to cross
bats, it simply cannot be done. Perhaps it can't.
There's one thing sure, however. No complaints from
managers over the new competition should be permitted
to go on record unless those registering them have re-
mained on the job in the theatre and have refrained from
following the throng to the sunlit diamond.
Universal's Seventh Anniversary
THE seventh anniversary of the Universal Film
Company, which will be celebrated next month,
again brings to mind the aged youth of the motion
picture industry — an industry so young in years yet so
old in experience. And in the sometimes chaotic but
nevertheless phenomenal growth of the motion picture
industry Universal always has taken a leading part.
Universal today is one of the big factors in the field,
and perusal of the firm's early history gives only a faint
idea of the struggles the organizers had to go through —
the shackles they had to shake ofif, before they could
even start on the path that has led to their present pros-
perity.
And on its seventh birthday we oflfer Universal our
heartiest congratulations.
When, Why and What Is a "Broadway Star"?
LEE KUGEL, bat in hand, steps to the rubber, pats
it with the polished ash and intimates that some-
body has been taking liberties with our more or
less well known "Broadway Stars" — that too often an
•attempt is made by press agents to confer stardom with
a lineage on players that never have attained a dignity
higher than "also rans."
Not so many years ago being a "Broadway Star" meant
something in the lives of theatregoers west of the Hud-
son and beyond Mott Haven. The fact that a play ran
more than a week on New York's Main Street was
something to tell about in the advertising. It's different
now — and well Mr. Kugel knows it.
In his own day as a theatrical manager he has "made"
a star out of excellent material that was not of star class
until he ordered the lithographs. But printer's ink and
bill-poster's paste "put the star over" and Lee was (and
is) a "good showman"!
In the film business stars are made much the same
way. There must be a "name" to bill in front of the
theatre, and if the producer and distributor does not
supply the name — the exhibitor will. For the producer
has so thoroughly impressed the showman that "stars"
are necessary ; so many talented young men and women
have been made stars overnight on the screen, that "stars"
the picture showman must and will have-
We are not taking serious issue with Mr. Kugel. He,
being a born and reared showman, should know more
about it than an editor. But we do feel that neither the
exhibitor nor his public are being seriously wronged
when a pretty girl, playing a good part in a good picture
and playing it well, gets her name in big type as a star.
Where else shall we get the stars for tomorrow?
Los Angeles Takes Belated Action
THE Los Angeles Chamber of Commerce is waking
up. For several years its members have been
aware of the importance to the city and to South-
ern California of the motion picture industry. Never-
theless the possession of this knowledge has not impelled
them to action intended to prevent the occasional stick-
ing of pins into the producers and the exhibitors who
made the city their home. From time to time there have
been mild threats from the picture men that if conditions
did not change for the better there was a possibility they
might fold their tents and seek neighbors if not climes
that were more congenial. As an evidence of its change
of heart, or at least of attitude, the Chamber proposes
to entertain the picture men at a luncheon.
It is suggested that the motion picture interests be
organized within the Chamber as one of its stated depart-
ments under the general direction of an expert to be
named by the producers. "As it is felt that the motion
picture industry is in Los Angeles to stay, the members
of the Chamber of Commerce believe that it should
become affiliated with that association's activities," re-
ports our Los Angeles correspondent.
Very likely the Chamber has for a long time felt the
industry was here to stay, felt it so strongly that it did
not believe any special attention was necessary to insure
this permanency. Very likely also the recent remarks of
P. A. Powers, the veteran producer, and Myron Selznick,
the youngest representative of the manufacturers, where-
in the two declared their preference for the East as a
country in which to make motion pictures, had nothing
whatever to do with the seemingly sudden determination
of the Chamber- It is just a coincidence, of course.
The members of the Los Angeles Chamber of Com-
merce will display wisdom if they assume the position
that the permanency of the industry in the City of Angels
is not to be taken for granted ; they will be still wiser
if they do all they legitimately may be expected to do
to foster an industry that has done more to put their city
on the map — and keep it there — than all the rest of the
municipality's boosting factors put together.
The Barriers Are Falling
TWO events took place in New York this week
which mark the falling of the barriers which
have prevented the general use of the moving
picture by two of the leading religious organizations
of the world. The Salvation Army has put its official
sanction on the screen as a means of helping its work
for Humanity. "Fires of Faith," which tells of the
activities of the Army in the war, and introduces Com-
mander Evangeline Booth and other officers of the
organization, is an out-and-out entertainment that will
compare with the best of the regular releases. Deal-
ing as it does with the Salvation Lassies and the part
they played just behind the firing lines, it affords the
people of this country an opportunity to show their
appreciation of the noble work done by the faithful
women and their male companions for our boys at
the front. During the Victory Loan Parade last
Saturday down Fifth Avenue, which was four hours
in passing a given point, the most enthusiastic recep-
tion was reserved for the line of doughnut makers of
beloved memory. This feeling is shared by every
good American. An effective way of giving it prac-
tical demonstration is to support their picture, the net
profits of which goes to the Salvation Army.
The other example of removing the barriers is the
intention of the Methodist Society to give a program
of moving pictures selected from the regular releases
each day of the Conference which is to be held in
Columbus next July. The attendance w\\l number
over two hundred thousand and will come from all
parts of the world. A committee is now in New York
selecting the pictures. The National Association is
affording the committee everv facility in its selection
of pictures, which will include such stories of fiction
as meet their approval.
1016
THE MOVING PICTURE WORLD
May 17, 1919
Personal and Otherwise
IN conversation with Jack De Lacey,
whom we knew as a member of the
Screen Club, we were surprised to
learn that he had directed the last eight
episodes of the Craig Kennedy serial,
"The Carter Case." The first seven were
directed by Donald Mackenzie.
* * *
While browsing about the lobby of
the Hotel Astor last Saturday, May 3,
we met H. H. and E. D. Horkheimer
from the Coast.
* * *
Templer Saxe, who left the Vitagraph
about three months ago, is consider-
ing a proposition to join one of the
leading stage productions this coming
fall.
* * *
Gilbert Hamilton, who has just fin-
ished the direction of a picture for
Warner Brothers on the Coast, is in
town.
* * *
J. Loeb, who a few years ago was
the owner of the Summer Theatre at
Quincy street and Sumner avenue,
Brooklyn, New York, has again entered
the exhibition field under the firm name
of Holtz Amusement Company. This
company has purchased the New Albaiiy
and the Kingston theatres of Brooklyn.
* * *
"Doc" Hall, of Troy, N. Y., proprietor
of the Strand, was in New York the
latter part of last week.
* * *
Frank Dazie, the scenario writer, has
been engaged by Select to write exclu-
sively for that company, and work in
conjunction with Harry Rapf in the
production of Select pictures.
* * *
Sidney Reynolds, president of the
Supreme Pictures, Inc., with offices in
New York City, will feature Pauline,
the Hypnotist, in his first production,
which will be a serial entitled "Brews-
ter's Mysterious Millions." Mr. Rey-
nolds was connected with the Fox com-
pany for several years as head of the
scenario department and assistant West-
ern manager at the Fox Coast studios.
* * *
Raymond S. Harris, sales manager
for Outing-Chester Pictures, spent the
latter half of last week and the early
portion of this one in Canada on a
business trip.
* ♦ *
William Humphrey, of the Humphrey
Picture Corporation, has just finished
the production of his first feature,
"Atonement," and is busy preparing the
subtitles. Just how this picture will
be released has not been decided.
* * «
Ronald J. Macadmus, of the Casino
Theatre, Halifax, N. S., was in New
York, Saturday, May 3. He reports
much activity in Halifax.
* * *
E. L. Ouimef, of the .Specialty Feature
Film Exchange of Montreal, was in
New York last week after a three
months' vacation in Los Angeles. He
was called to California by the death
of his daughter and remained much
longer than he expected, on account
of his wife having had to undergo an
operation. Notwithstanding the circum-
stances that took and kept him in Los
Angeles, it is his intention to make
frequent trips to the Coast to keep
in direct touch with the production of
pictures. He spoke enthusiastically of
the Brunton studios, and expressed sur-
prise that somebody had not thought
of the plan before. Mr. Ouimet re-
turned to Montreal on Saturday, May 3.
* * *
J. A. Quinn, of the Rialto, Los Angeles,
gave us an idea of his new community
studio he is about to build on the Coast
He was enthusiastic about his plans and
greatly encouraged by the way his pro-
ject has been received by Eastern as
well as Western producers. Mr. Quinn
said he was going to stay in the East
about ten days.
* * *
M. Cashin, who up to May 1 was
manager of the Broadway and Sym-
phony theatres, New York, is now as-
sociated with Jack Cohen, formerly with
the Universal. They have opened offices
in the Strand Theatre building on
Broadway. The nature of their busi-
ness will be fully announced in the
near future.
* * *
Allan Dwan, who directed the last
Virginia Pearson picture has gone to
the Coast.
* * *
Leon Rubenstein (familiarly known
as "Ruby") has just returned from Texas
where he has been acting as special
sales representative for the Rothapfel
Unit.
A. V. Anderson is at the home office
of the International Film Company after
a Western trip of three weeks.
Tamar Lane, who was formerly a
newspaper man in Boston, has been
engaged as publicist at the Select studio,
formerly the Biograph studio.
Directors Congratulate Each Other.
There was an exchange of congratula-
tory telegrams between Maurice Tour-
neur and Alfred Capellani on the occa-
sion of the first showing of "The White
Heather," at the Rialto, New York, and
"The Red Lantern," at the Rivoli. Both
of these French directors have kept up
the warm friendship which began when
they were students in Paris and
struggling to make a name in the world
of the cinema. Since coming to this
country there has always been a friendly
rivalry between them, but it is the first
time that their pictures have been shown
simultaneously on Broadway.
Another Vitagraph by Shannon Fife.
.Shannon Fife, whose duties as Ser-
geant in the army for a time halted
his customary speed, is back again with
a new play for Corinne Griffith. The
story will be given an elaborate pro-
duction as a feature by the Vitagraph
Company. It is the fifteenth play by
Fife to be produced by Vitagraph, in
a feature sense.
Miller Resigns from Stewart Pictures.
Bernard L. A/Iiller has resigned as as-
sistant to the president of the Anita
.Stewart Productions, to accept the pres-
idency of the Juvenile Photoplay Dis-
tributors, Inc., with offices in the God-
frey Building, New York.
Mr. Miller was formerly secretary to
Carl Laemmle, president of Universal.
Harry Weiss and Miss Ranke
Victims of Cupid's Wiles
MR. and Mrs. Ranke, Logansport,
Ind., announce the marriage of
their daughter, Miss Pearl Drus-
cilla Ranke, to Harry Weiss, of Chi-
cago, on Saturday, May 3, at their home
in that city.
The bridegroom is well known in Chi-
cago film circles and throughout the
middle west, having filled important po-
sitions for many years. At the present
time Mr. Weiss and R. C. Seery are co-
managers of the Chicago office of the
First National Exhibitors Circuit, in the
Orpheum Theatre Building. Mr. Weiss
is secretary of the branch managers as-
sociation of the First National.
The marriage of the contracting par-
ties is the consummation of a pleasant
romance which had its birth two years
ago, when Miss Ranke became secre-
tary to Mr. Weiss in the First National
office. The young woman, at the end
of the first day's work, wanted to quit
her position, but was persuaded by Mr.
Weiss to remain, and then cupid began
weaving the web which reached its fin-
ish in the happy event just chronicled.
The honeymoon is being spent in an
automobile tour through the south. The
Derby, at Louisville, Alammoth Cave,
the Lookout Mountain regions, in Ten-
nessee, and other favorite spots will be
visited.
Mr. and Mrs. Weiss will be at home,
after May 15, at 568 East Fifty-first
street, Chicago.
Brady Sails for Europe.
William A. Brady, president of the
National Association of the Motion Pic-
ture Industry, has sailed for Europe,
accompanied by Mrs. Brady, known
professionally as Grace George. Their
plans call for an extended tour of Eng-
land and the battlefields of France.
While abroad. President Brady will
make a thorough study of motion pic-
ture conditions, both as to the popu-
larity of the silent drama in the coun-
tries visited and the general trend of
the pictures being shown.
Invitations have been extended to
President Brady to visit the leading
cinema organizations of London and
Paris, and it is not improbable that
consideration will be given to an In-
ternational affiliation between these
bodies and the National Association of
the Motion Picture Industry.
Herbert Standing a Goldwynite.
Herbert Standing, the veteran Eng-
lish actor, father of Wyndham Stand-
ing and of the late Jack Standing, is
playing a leading part in Tom Moore's
production being made at the Goldwyn
Studios under the direction of Harry
Beaumont. This is his first Goldwyn
Picture. Wyndham Standing, however,
played with Mae Marsh at the Goldwyn
Studios in "The Glorious Adventure,"
and with Pauline Frederick in "The
Woman on the Index."
Houdini Arrives on the Coast.
Harry Houdini has arrived at Holly-
wood, Cal., where he started work at
the Lasky studio under direction of Ir-
vin Willat on the big six-reel mystery
picture written specially for him by Ar-
thur B. Reeve and John Grey.
May 17, 1919
THE MOVING PICTURE WORLD
1017
INDORSING "THE UNPARDONABLE SIN"
Harry Garson's Screen Version of Rupert Hughes'
Powerful Novel, Directed by Marshall Neilan and
Featuring Blanche Sweet, Has Premiere on Broadway
NEW YORK has been waiting for
several weeks to learn if her own
verdict on "The Unpardonable Sin"
would be as favorable as that rendered
by Los Angeles and Detroit. Harry
Garson's production of the screen ver-
sion of the novel by Major Rupert
Hughes, opened at the Broadway The-
atre, Friday evening. May 2, to a packed
house, and there was every manifesta-
tion of approval. The picture is not
without its faults but the story is pow-
erful and the production is far above the
average. It has the advantage of pos-
sessing a title that excites general in-
terest, and it lives up to the promise of
its title. The story is not at all com-
plicated but the pathos of it and the
righteous anger it engenders against the
authors of the crimes committed in Bel-
gium on helpless women and children
gives the theme great strength. Dra-
matic tension is relieved by flashes of
humor that convulse the spectators and
are supplied by a resourceful young
American refugee, aged ten, whose au-
dacity is enough to dismay the whole
Hun army.
The Message from Belgium.
No time is wasted in getting the story
started. An American family consisting
of father and mother and two daughters
and a young student who has volun-
teered for service with Hoover in Bel-
gium, are the central figures. Mrs. Par-
cot, the mother, is in Belgium with her
daughter, Alice, when the war breaks
out. Dimny, the other daughter, is in
the United States, and Stephen Parcot,
the father, is on an exploring expedi-
tion in the Arctic regions at this time.
A letter to Dimny from her mother tells
of a terrible crime committed by the
German soldiers. Mrs. Parcot and Alice
have been assaulted by the brutes and
both women will eventually become
mothers. They ask only to be left to
their fate, that their disgrace may be
kept hidden.
Dimny's one thought is to get to the
sufferers. She starts for Washington to
arrange for her passport. An accident
to the train she is on causes her to ac-
cept the escort of a male passenger to a
station on the other side of the small
town where the delay takes place. It is
late at night and her companion tries to
take advantage of the situation. Dim-
ny, overwrought by the horror that is
always in her thoughts, falls in a dead
faint, and the fellow hurries away. Noll
Winder, who is destined to play an im-
portant part in her search, sees her fall
and carries her into his mother's house.
The Beginning of the Search.
For days she remains in a state of
coma and is tenderly nursed by Mrs.
Windor. In the meantime, Noll has
learned to love the unconscious girl.
When she recovers sufficiently to travel
she resumes her journey without letting
the Winders know she is going. Noll
has learned of her mission while search-
ing for a clue to her identity. A mem-
ber of the Belgian Relief Commission,
he starts for Washington. At the capi-
By Edward Weitzel
tal Dimny learns that passports are not
granted to unmarried women. She runs
into Noll, explains her difficulty and he
offeis to go through a marriage cere-
mony with her. Driven to despera-
tion, she consents. Noll holds strictly
to the agreement that the marriage shall
be in name only. Once in Belgium, the
search for the helpless women is aided
by Noll's connection with the commis-
sion.
Alice and her mother are on their way
to Germany when they see Dimny on a
passing truck. Shame seals their lips
and the two women are driven onto a
cattle train and sent across the border.
Dimny Meets Colonel Klemm.
One of the big dramatic moments
comes when Colonel Klemm, the Ger-
man officer who ravished the sister,
meets Dimny. He thinks she is Alice
and plans to get her again in his power.
Believing that she does not recognize
him, he offers to help Dimny and Noll.
The girl goes to the headquarters of the
general of the district, at Klemm's sug-
gestion, to get her passports verified,
and the Hun has her wait in a bedroom
on the ground floor of the house.
While these events are transpiring, the
mother and sister for whom Dimny is
searching are being drawn closer to her.
Escaping from Germany they get back
into Belgium and are wandering about
looking for some sort of shelter when
they chance upon a remarkable little
chap from Kansas, who boasts the proud
name of George Washington Sticker.
A True American.
George is a refugee who was touring
Belgium with his mother when war was
declared. Lined up against a wall with
a compan}- of other innocent and in-
offensive men and women, the boy's
mother was murdered by the invaders.
From then on the orphan had shifted
for himself. Freckled faced, quick-wit-
ted, and with courage enough to stock
a regiment of soldiers young Sticker
forces the spectator to believe in him
and in his ability to pull himself out of
every situation, no matter how great the
odds.
When the kid from Kansas dashes
across a stream of water with a detach-
ment of Huns close behind him the sheer
pluck of the boy demands a howl of de-
light from the excited beholder. And
there isn't any question about his get-
ting away. There wouldn't be any screen
left, by the spectators, if he didn't! The
scene where he and a Belgian boy-scout
march down the street, halt in front of a
number of German soldiers, point ahead
with their wooden swords as George ex-
claims, "On to Paris !" and then makes
a rapid retreat, to the indignation of the
onlooking Huns, is another incident that
will never fail to receive its howl of
delight.
The Return Home.
It is through the help of this human
cyclone from Kansas that Noll reaches
Dimny in time to save her from her sis-
ter's fate, and the girl's search ends.
She is too late to rescue Alice. A Ger-
man soldier repeats the unpardonable
sin against her and only her lifeless
body is found. Mrs. Parcot returns
home with Dimny, Noll, George, the
boy-scout, and two little orphan girls
vliom George has adopted. The arrival
of the explorer in New York sees the
family united, and Dimny more than
willing to accept Noll as her protector
for life.
One of the points to be commended in
the picture is the restraint with which
the scenes dealing with the unpardon-
Blanche Sweet Begs Her Heartbroken Mother to Return to America.
War-racked Belgium now holds even less for the disconsolate mother in
"The Unpardonable Sin."
1018
THE MOVING PICTURE WORLD
May 17, 1919
able sin is handled. The subject is al-
ways made clear and this horrible page
in the history of Germany is told with
unvarnished truth, but is not dwelt upon
unnecessarily. Marshall Neilan's di-
rection is of excellent quality and the
members of the cast have been selected
with skill.
Blanche Sweet's Fine Performance.
Blanche Sweet is the featured player.
Her performance of both Dimny and
Alice is finely imagined and as adroitly
carried out. Matt Moore as Noll Wind-
sor, Wallace Beery as Colonel Klemm,
Edwin Stevens as Stephen Parcot and
Mary Alden as Mrs. Parcot are the
leading members of the support. Wes-
ley Barry as George Washington
Sticker deserves a separate mention. If
any boy actor ever succeeded in making
more out of a part than Wesley does
out of Sticker, neither the screen nor
the stage has any record of the event.
"The Unpardonable Sin" is a winner
up-to-date and there is every reason to
believe it will continue on its triumph-
ant way for months to come.
STRENGTHEN EXHIBITORS MUTUAL STAFF
William J. Clark Announces Reorganization of
Executive Office Force — No Change in Personnel
WILLIAM J. CLARK, president of
Exhibitors Mutual Distributing
Corporation, announced this
week the reorganization of the executive
office staff. It was effected without
•change in the personnel of the organi-
sation and in line with the policy Mr.
dark announced upon his election to
the presidency of the company in filling
vacancies from the ranks.
The office of the assistant general
manager, which was created some years
ago, was abolished, and the position of
director of sales and exchanges cre-
ated. Mr. Clark appointed S. J. Rollo,
sales manager, to the newly created po-
:sition and announced that henceforth he
■would, as president, be in active, gen-
.eral charge of the company's affairs.
Organization of Executive Staff.
Mr. Clark announced the following
organization of the executive staff:
H. C. Cornelius, vice president and sec-
retary of the corporation, will take an
active part in the management of its
affairs. Mr. Cornelius has arranged his
business affairs at Grand Rapids so that
he can devote most of his time to Ex-
hibitors Mutual. He will make New
York his headquarters.
G. Munro Hubbard, treasurer of the
corporation, who has been a member of
the executive office force since January
1, will be in complete charge of the
company's finances, with S. F. Juergens
as auditor. Colvin W. Brown, director
of publicity, will have charge of pub-
licity, advertising, exploitation and spe-
■cial sales pron'.otion.
Mr. Cornelius was interested with Mr.
Clark in purchase of control of the Mu-
tual Film Corporation from its old stock-
holders and in its reorganization as Ex-
hibitors Mutual Distributing Corpora-
tion. He is associated with Mr. Clark
in the ownership of Consolidated The-
atres, Inc., Grand Rapids, and has taken
an active part in the management of
Consolidated's five motion picture
houses.
No Radical Changes in Personnel.
"There will be no radical changes in
the personnel of our old field organiza-
tion," announced Mr. Clark. "We have
a splendid body of men in our sales
force. I have convinced myself, during
my six months as president of Exhibi-
tors Mutual, that one of the most waste-
ful practices of the moving picture in-
dustry is a hysterical shakeup of the
sales force every few months.
"I announced early in my administra-
tion that vacancies occurring in the or-
ganization would be filled, so far as
practicable, from the ranks, and I was
happy that when the first important va-
cancy occurred that we had a man in
the organization who could be pro-
moted.
"I intend to take a more active part
in the management of the company's af-
fairs than I have in the past so that
there was no need for the office of as-
sistant general manager. I have se-
lected Mr. 'Rollo to be director of sales
and exchanges because has has proven
his ability as a member of the organi-
zation."
Boston Exchange Men Will
Have Hoy Circuit Service
AT its recent meeting the New Eng-
land Film Exchange Managers'
Association engaged the services
of the Hoy Reporting agency, which
will work under a contract with the ex-
change men. President Fred B. Murphy
and secretary W. H. Jenner, of the As-
sociation, had been delegated to investi-
gate the field of credit agencies, and
after a survey recommended the engage-
ment of the Hoy Service, which has its
headquarters in New York.
The Hoy agency will operate in Bos-
ton along the same lines as it now does
in conjunction with the F. I. L. M. Club
in New York. Exhibitors will have the
privilege of entering without charge
claims against the exchange men. An
arbitration committee will settle dis-
putes between the showmen and the dis-
tributors.
At the meeting, the Portland and New
Haven exchanges of Famous Players-
Lasky were elected to membersnip in
the association.
Broadway Theatre's Attractive Lobby.
With the change of management at
the Broadway Theatre came new ideas
of lobby display for the biggest "Main
Street" on the Western hemisphere.
The "museum" type has been replaced
by a most artistic display for "The Un-
pardonable Sin," installed by the Kraus
Manufacturing Company, which special-
izes in this class of ornamentation.
Pictures of Blanche Sweet and scenes
from "The Unpardonable Sin" are fixed
in attractive frames. Six small panel.'
are fastened to the main entrance doors
and on the wall are eight scenes and
portraits of large size and excellent
workmanship. These pictures are all
done in fac simile oil paintings that
give an attractive effect. Gauze drapes
trimmed with "gold" lend an added touch
of "class" to the entire display.
Finnegan Joins Famous Players.
Frank X. Finnegan, noted short story
writer, has been placed under a year's
contract with the Famous Players-Lasky
Corporation to work in the scenario
department at the West Coast studio,
which is under the supervision of Frank
Woods. There are now ten .prominent
writers connected with the Lasky
scenario department.
There Are Plain Tales from the Hills and Plain Tales from the Plains
And Universal has a tale of plains in its "Riders of Vengeance," featuring Harry Carey and Seena Owen.
May 17, 1919
THE MOVING PICTURE WORLD
1019
RUBBERNECKING IN FILMLAND
MOROSCO Studio— Chas. Eyton,
general manager — fine chap,
didn't pull secretary stuff, show-
ed me around plant himself. (Give him
good write-up.) M. Clark working — V.
Martin will be working next week. Bob
Vignola will direct.
V. Martin has fine Persian cat named
Dixie (get picture Wednesday). Wal-
ter Edwards directing Clark in Clyde
Fitch comedy "Girls." Making scene in
kitchenette.
M. Clark : "First time I ever acted
with a cheese." (Make joke about
strong support — old stuff, but always
good.)
All Right, Here's Your Cheesy Joke.
Play up Edwards — works very quietly
but smooth as oil — fast — made four
scenes and three close-ups in time other
directors would take to fiddle around.
(Maybe cut this out — might make other
directors sore.)
Joe, the electrician, gets unexpected
shot of juice. Mrs. Una Nixon Hop-
kins best art director in business — subtle
touch — great on atmosphere — things no
man could think of. (Quote Eyton on
this.)
Frank E. Garbutt, James Van Trees,
Hal Young, cameramen. Young came
from New York with Clark.
Inspected Clark's dressing room —
whole cottage devoted to star.
The Safe Is Strong Enough.
Tom locks cheese up in safe. (Might
work in strong stuff here.)
Modern laboratory — turns out 60,000
feet film a day — complete, from title to
tailpiece. Frank Biggy, expert in
charge.
Big stage across street from main stu-
dio— prop rooms — very complete. Plan-
ing mill makes all moulding and mill
work used in sets. Expert organ maker
here — use him for fine finish to wood-
work in sets. Eyton says sets best in
business — believe him.
Scenario dept. across street. Three
writers — Julia Crawford Ivers, head —
fine record — Alice Eyton, sister of Chas.
— Edith Kennedy. Eyton says all do fine
work. I
Scenes — Taking grandfather's picture
down from Wall — shaking down china
cat for jitney — "A button, and a male
Los Angeles Correspondent
Features Cheese in His
Scenario Seance on
Morosco Lot
By Giebler
button at that." Kid curlers, powder
puffs, toothbrushes, girl atmosphere.
Mary Warren working with Clark —
Helene Chadwick — Harrison Ford sup-
porting lead.
M. Clark Likes M. Clark's Husband.
Clark pleasing person — not up-stage —
appreciate this. Lieut. Williams, hus-
band, here. (Make paragraph about
women who talk about husband all the
time must be in love with him.) (Work
in stuff about seeing Miss Clark in Pe-
ter Pan at Old Suburban Garden, St.
Louis, before she went into movies —
and about Marguerite Clark Theatre on
Olive near Sarah street. Proprietor of
candy store on corner said : "There is
one sweet little lady as well as a fine
actor. Paid people around theatre out
of her own pocket when company busted
up. Wouldn't let any of attaches lose
a cent. Didn't have to do it, either, just
good-hearted square little kid.")
The above is not intended as an imi-
tation of a chapter heading of a De Mor-
gan novel — it is a scenario of a Rubber-
necking trip to the Morosco studio, a
thrilling tale with a Camembert cheese
as a strong heavy — there it is ! I got
that off my chest early in the game. I
just can't keep the wit from cropping
out that way — it's a gift.
But to get on with the continuity.
Here We Get More About Cheese.
The Morosco studio is on Occidental
— wait a minute. Just to show you how
hard I work, and how I try to give the
readers of this column a good run for
their money — I stood around on a cor-
ner for an hour, hoping that some of
the road lice that infest that neigh-
borhood would get into a smash-up so I
could make a crack about the studio be-
ing situated on Accidental instead of
Occidental Boulevard.
But nothing happened.
Rubbernecker Never Stretches Truth.
Of course I could fake something up —
I've got a wonderful imagination that
way — but my strong love and venera-
tion for verity will not allow me to do
this, so you will have to go without any
pun on Occidental, accidental or other-
wise.
It was a typical Sunny California
spring day — shivery. There was a high
fog — there is a difference between a
high and a low fog, but it would take
more time, space, ability and profanity
than I possess to speak at length on
either — it was one of those dark, clam-
my, goose-bumpy days that made P. A.
Powers and Myron Selznick say what
they did, or words to that effect, about
Los Angeles not being any better place
than New York to make movies.
There are only two companies oper-
ating at Morosco now, since Norma Tal-
madge went back East, and of the two,
only one was working.
Vivian Martin Between Pictures.
Vivian Martin was between pictures, a
fact I regretted very much, because I
have never had the pleasure of seeing
Miss Martin in action. But she prom-
ised me a picture of herself and her cat,
Dixie, which took away a little of the
disappointment — and allowed me to in-
scribe the name of C. O. Post in letters
of shining gold upon the roster of "still"
men who keep their promises by getting
pictures out when they say they will.
Alarguerite Clark and her company
was at the studio, working on Clyde
Fitch's comedy, "Girls."
All new arrivals on the coast speak in
most glowing terms about our climate,
if they can be interviewed soon enough
after their arrival.
Miss Clark had been here only two
weeks. I interviewed her with this in
mind.
Please Page The Booster Club.
"Miss Clark," I said, "everyone who
comes out here from the bleak and
chilly East has many nice things to say
about our climate. You are expected
to use works like 'superb,' 'delightful,'
'glorious' in speaking about our weather.
The phrases 'God's country,' and 'golden
sunshine' are also very appropriate. Go
Everything's Peaches with Vivian Martin and "Dixie" and the Same Is True with Hal Young, Cameraman; Marguerite
Clark, Star, and Lt. H. P. Williams, Husband.
1020
THE MOVING PICTURE WORLD
May 17, 1919
right ahead now and rave as much as
you like, with the assurance that your
remarks will be quoted verbatim."
Miss Clark looked thoughtful, then
said :
"I like the fruits, the flowers and the
photography of California very much."
And never a word about our weather!
I had waited too long. You have to
catch them early to get the kind of
stuff the Native Sons and the coast de-
fenders like to hear.
Miss Clark is a clever diplomat as
well as a clever actress. That remark
was one of the best examples of passing
the buck I have ever listened to.
Again Friend Husband Enters.
"I am having a good time, though,"
Miss Clark admitted, "going to ball
games — my husband is a regular fan,
and I am fast becoming one — and Mr.
Eyton and the entire studio staff are
making things nice and pleasant for
me.
"You ought to see my dressing room
— or rooms, rather, there is a suite of
them. They have fitted up an entire
cottage just for me."
And Miss Clark and Mr. Eyton took
me over and showed me through the
dressing rooms, complete, practical, ar-
tistic, dainty, comfortable, convenient,
and all furnished in blue. Blue hang-
ings, blue draperies, blue china ; canary
birds in the windows, and flowers in
tall vases and short vases and in
bunches.
I was in hopes that we would find
Lieutenant Williams, Miss Clark's hus-
band, but I never got to see anything
of him but his smoke.
"He's been here," said Miss Clark, as
we passed from room to room, "I rec-
ognize the scent of his cigarettes."
But we never found him.
Cheese Again Hogs the Act.
After this I saw Miss Clark make
several scenes for "Girls." First, with
the Camembert, a cheese with a vigor-
ous and forceful personality.
The scene was shot in the kitchenette.
Miss Clark and Mary Warren are
looking around for something for sup-
per. There is nothing to eat but cheese.
"Maybe it will do," says Miss Clark.
She opens the cheese box. No, it will
not do. Decidedly not.
Afiss Clark's work when she decided
that the cheese would not do was a fine
bit of dramatic acting, quite impressive,
in fact. I wondered how she did it, it
looked so true to life, so real. The ex-
pression on the star's face was exactly
the expression one uses when one passes
a glue factory or a rendering works.
A few minutes afterward, when Di-
rector Edwards said to the property
man, "Joe, take the cheese and lock it
up in the safe," and Joe took the cheese
and passed by with it, all was clear.
Cheese Wasn't Young Enough to Last.
I do not wish to say that Miss Clark is
not a good actress — her record on both
stage and screen attest to great artistry
and great ability^but I do say that al-
most any one could have acted with that
cheese. The merest novice could have
opened that box and said, "It will not
do" in firm and convincing tones, ac-
companying the words with a facial ex-
pression that would have left no doubt
on the minds of those who saw her of
the deadly earnestness of her work.
After the cheese episode the girls de-
cide to shake down the bank, a little
china cat with a slit in its back.
Miss Clark rattled the cat.
Button, Button! She Got the Button.
"There's something in it," she de-
clared. "I hear it rattle." Mary War-
ren heard it rattle, and an ecstatic smile
spread over her face. The something in
the cat's back rolled out into Miss
Clark's hand and she held it aloft.
"A button ! A male button at that !
Away with it!" A flip, and the button
was gone.
All clever stuff, with indications that
"Girls" is going to boil up into every
bit as good a movie as it was a speakie.
Much That Is Left Unwritten.
The trouble in making out a synopsis
of an article of this kind is that about
one-half of the things in the synopsis
do not get mentioned.
I wanted to say quite a few things
about Charles Eyton being a regular
guy, and I could have raved on and on
about Marguerite Clark being such a
friendly little person who has not al-
lowed her success and popularity to go
to her head, but I don't want to estab-
lish a precedent by stretching this Rub-
bcrneclcing too far.
Nebraska Towns Fighting
for Sunday Opening
HERE and there over Nebraska cities
and towns are starting fights for
Sunday opening. Elections to be
held during May will decide the ques-
tion in some instances, while the ques-
tion is at present up to the local city
administration elsewhere.
Probably the most important fight is
at Lincoln, the capital city of Nebraska.
Exhibitor L. M. Garman is the chairman
of the showmen's organization waging
the fight. The Omaha Film Board of '
Trade has voted financial aid to the
Lincoln exhibitors. Newspaper space is
being used to advertise the cause of the
Open theatre.
In Fremont, Neb., where an "open
Sunday" city administration was recent-
ly elected, nothing has been done by
the new city officials toward opening
the motion picture houses on Sunday.
Local exhibitors are getting ready to
fight for their rights.
Beatrice and North Bend, Neb., larger
than the ordinary country town, are
now in the midst of fights for Sunday
opening. At Falls City, Neb., the show-
men have opened their theatres on Sun-
days and are getting away with it.
The Omaha Film Board of Trade has
made an offer to help any city or town
in the Omaha territory in its fight for
Sunday opening.
It is expected that this aid will be fre-
quently extended as the fight progresses.
Minneapolis Film Board
Condemns Booking Agencies
THE Minneapolis Film Board of
Trade has gone on record as being
strongly opposed to the practices
and principles of so-called booking
agencies. Explaining this action, taken
at a recent meeting, the Film Board of
Trade issued a statement to exhibitors
as follows :
"The reason for this action on the
part of the members of the board is be-
cause all organizations and booking
agencies to date have not been conser-
vant to the interests of the industry.
Obviously, the individuality of the dis-
tributor and the exhibitor is lost by
a combination of this kind. The ex-
hibitor, in his turn, relinquishes his
right to patronize the distributors and
the subjects which, in his judgment are
deserving of exploitation. The distrib-
utor, in turn, loses the right to choose
the outlet for his product.
"The board's attention has been called
to the promotion of two or more joint
booking organizations, and in a spirit
of co-operation and foresight, we sin-
cerely recommend thorough investiga-
tion of the advantages, so-called, by
these organizations, before entering into
final agreement."
From the Robust Gentleman on the Left Whose Wavy Locks the Wind Caresses
To the ditto gentleman on the right, we have with us Smiling Bill Parsons,
W. H. Hayward, Henry Walthall, Isadore Bernstein, and Jack Dodge, all
pleased that the National Studio was the plant to go over the Bond top first
for the third successive time.
Diplomat Visits Metro Studio.
Frederick Oederlin, Swiss Charge
d'Aft'aires at Washington, who trans-
mited the diploinatic excharfge between
Germany and the United States which
terminated the world war, turned briefly
from diplomacy to motion pictures when
he paid a visit to the Metro studios in
Hollywood. Mr. Oederlin, accompanied
by Louis Henri Junod, Swiss Consul at
New York, enjoyed his glimpse of
movie-land during a vacation trip to
Southern California.
May 17, 1919
THE MOVING PICTURE WORLD
1021
ILLINOIS FILM MEN HOLD CONVENTION
Motion Picture Association Fires Opening Gun
In Campaign Against Buck Censorship Bill
accordingly has issued a call to all
branches of the trade to attend a con-
vention which will be held at Springfield
on that date. A large gathering from
all parts of the state will be in attend-
ance, judging from present indications.
THE convention of the Motion Pic-
ture Association of Illinois, as an-
nounced in my last letter, was held
in the Hotel Morrison, Tuesday after-
noon, April 29. It was largely attended
by film exchange men, exhibitors and
supply men, and all the officials of Chi-
cago Local 110, I. A. T. S. E., were also
present. The Chicago dailies were all
represented.
The roster of officers was completed
and is as follows: W. W. Watts, of
Springfield, president; Peter J. Schae-
fer, vice-president; Dr. Sam Atkinson,
Evanston, field secretary; Harry Loper,
Springfield, secretary; W. D. Burford,
Aurora, treasurer, and Louis F. Jacob-
son, Chicago, general counsel.
Buck Bill Campaign Outlined.
Mr. Jacobson occupied the chair dur-
ing the proceedings and he outlined the
plan of campaign, which will be carried
vigorously to every section of Illinois,
so that every man and woman in it will
become thoroughly acquainted with the
purpose of the Buck censorship bill. To
effect this thoroughly a committee rep-
resenting the Motion Picture Associa-
tion will be formed in each of the fifty-
one senatorial districts in Illinois, and
will carry on the work of advising mov-
ing picture patrons of the dangers men-
acing their chief amusement.
Petitions regarding censorship will be
placed in the hands of the public for
signature, in answer to the question,
"Are you for or against?" and these will
be collected and submitted in mass to
the members of the House of Represen-
tatives at Springfield. Each of the sen-
atorial districts has three representa-
tives and one senator, and all will be
acquainted with the stand of their con-
stituents on the Buck bill.
Thousands of Slides Distributed.
Thousands of slides, made and fur-
nished by the N. A. M. P. I. in New York,
were distributed abong the exhibitors
present at the meeting, and will posi-
tively be shown in all their theatres
during the campaign. A flood of edi-
torials and other articles showing the
evils of censorship is also being fur-
nished exhibitors throughout the state
for publication in their home papers, so
that few voters can escape a thorough
acquaintance with the purpose of the
Buck bill.
Dr. Sam Atkinson delivered an able
address on censorship before the con-
vention, which was roundly applauded
again and again, and many of those
present congratulated him heartily at
its close. A motion was immediately
made and passed that the Atkinson
speech be printed and a copy mailed
to every senator and representative in
the Illinois Legislature, and also to every
editor throughout the state.
Public Hearing on Bill May 20.
It has been learned that the Judiciary
Committee of the House has arranged
that the proponents of the Buck Bill will
have a hearing by invitation before that
committee Wednesday, May 14, the
metting being held out of session.
It also became known that the
Judiciary Committee has invited the
Moving Picture Association of Illinois
to a public hearing before the Legisla-
ture while the House is in session on
Tuesday, May 20. The association
Goldwyn's President Is
Encouraged by Outlook
SAMUEL GOLDWYN, president of
Goldwyn Pictures Corporation,
stopped over for a day last week
on his return from Los Angeles to New
York.
During a brief conversation with him
at the Hotel Blackstone, Friday morn-
ing. May 2, before he left for New
York, he had little to say except that he
had spent four of the five months just
passed at the Los Angeles studios, for
the sole purpose of gearing up his pro-
ducing companies to the pitch required
to meet the requirements for the longer
runs which worthy features must have,
in order lo maintain solvency for the
producers.
He has taken pains to impress his
working forces that the time consumed
in making a picture must be held subor-
dinate to the merit of that picture — both
in drawing power and as a work of
art, so that the owners of the better
class of picture theatres can run it for
at least a week to good paying busi-
ness. He is confident that in point of
stories, stars and supporting companies,
direction and happy local atmosphere,
the forthcoming product of Goldwyn will
surpass all former efforts.
The truth of this, he holds, cannot
fail to be established by exhibitors for
themselves, as the appeal of each story,
combined with M the essential requi-
sites just mentioned, cannot fail to cre-
ate a tide of popular favor.
Mr. Goldwyn expressed himself as be-
ing encouraged by the present outlook,
which shows a broader vision on the
More Than Three Degrees of Dramatic Power Are Evident in Vitagraph's Feature, "The Third Degree."
Alice Joyce scores another success in a Charles Klein play, this time with Gladden James.
1022
THE MOVING PICTURE WORLD
May 17, 1919
part of the exhibitor. With the con-
stantly increasing number of high class
moving picture theatres and the grow-
ing tendency of intelligent exhibitors
to shelve the ruinous practice of one-
day runs, Mr. Goldwyn is gradually sub-
stituting a healty optimism for the dis-
integrating pessimism which threatened
him a short time ago.
Shurtleff to Produce in San Francisco.
H. L. Knappen, manager of Select's
San Francisco ofilice, was seen last week
during the short stopover made by him
on his way from New York to the
coast. He was accompanied by C. E.
Shurtlef?, formerly sales manager for
W. H. Hodkinson and now head of the
Jack London Pictures Corporation,
which controls the exclusive picture
rights to all the stories written by Jack
London. Mr. Shurtleff will begin work
in the near future on the first of the
London productions, "The Mutiny of the
Elsinore." All the pictures will be pro-
duced in San Francisco.
Mr. Knappen answered a query con-
cerning the present condition of the pic-
ture business in San Francisco b'y ex-
claiming: "Fine! Great! Wonderful!
The fans are actually moving picture
mad out our way. All meritorious pro-
ductions are showing to capacity. Ad-
missions run from 10 to 15 cents in the
smaller houses and to 50, 60 and 75 cents
in the larger. 'Cheating Cheaters,' with
Clara Kimball Young, showed to capa-
city for a week at the California Thea-
tre."
Dee Robinson Building
Big Theatre in Peoria
DEE ROBINSON, owner of the
Apollo, Hippodrome, Empress,
Princess and Duchess theatres in
Peoria, was in the city last week and
interested me not a little in his plans
for a big, modern picture house on the
best site in the city. He had just closed
a 99-year lease on a plot which has a
frontage of 177 feet on Main street and
144 feet on Madison, and on this he will
erect a building costing $250,000.
Architect C. Howard Crane, of De-
troit, has charge of the plans and con-
struction, and work will begin at once.
It is expected that the theatre will be
in readiness for opening January 1, 1920.
The new house will seat 2,200 people.
Incidentally, M''. Robinson mentioned
that he uses an escalator at the Hippo-
drome Theatre to take his patrons up
to the balcony. This is the first instance,
to my knowledge, of the use of this
device in a picture theatre.
Merit Film Company Buys
Rights to Garson Feature
MM. KRAVETZ, general manager
of the Merit Film Company,
• Denver, with headquarters in the
Guardian Trust Building, spent a few
days in the city during the week of
April 27, in consultation with Harry
Garson's representative concerning a
publicity campaign for "The Unpardon-
able Sin," the rights to which have been
purchased by the Merit Film Company
for the states of Colorado, Utah, Wyo-
ming and New Alexico. Mr. Kravetz,
personally, has purchased the rights for
Nebraska.
It is the intention to present the fea-
ture by means of road shows, two of
these being assigned to the mountain
states and two exclusively to Nebraska.
The campaign will start about May 15,
and top prices for the shows will be
75 cents and $1.00.
Mr. Kravetz has had considerable ex-
perience in the exchange business. He
started with Universal, in the Denver
office, in 1910, as salesman in that city
and tributary territory, and filled a sim-
ilar position with the World, and later
with Metro.
Louis Goldstein, partner with Mr.
Kravetz in the Merit Film Company, is
also well known to exhibitors in the
mountain states, having been manager
for Universal in the Denver office for
some time. Mr. Goldstein only recent-
ly returned from service in an officers'
training camp for engineers, being hon-
orably discharged as second lieutenant.
New House for East St. Louis.
H. G. Redmond, owner of Redmond's
Majestic, East St. Louis, was a visitor
at the convention of the Motion Pic-
ture Association of Illinois, held in the
Morrison Hotel last week. During a
brief conversation he informed me that
he was showing to very good business at
the Majestic, which seats 1,200 people.
The prospects are so encouraging that
Mr. Redmond has decided to build a
new house that will seat 2,000. Owing
to the present high prices of material,
work on the new theatre will be post-
poned until prices have lowered, but he
expects to have it all ready for open-
ing in about a year.
The Majestic is the leading picture
Metro Finds a New Way of Boosting the V Loan.
By picking out a V-forked tree and ensconcingr Ed Carewe and Viola Dana therein
for a chat on bonds and "False Evidence."
theatre in East St. Louis and caters to
the best people in the city.
"Mickey" Continues Big Run in Illinois.
F. O. Nelson, general manager of the
Mickey Film Company, reports con-
tinued remarkable business for that at-
tractive feature in territory outside of
Chicago, in which it is being exclusively
shown at present.
The writer read a recent telegram
from Miss Olga Heilsted, owner and
manager of the Marquette Theatre, La
Salle, in which she states: "Broke all
house records. Pouring rain all day.
Come again with another like it." The
Marquette seats 450 people and the tele-
gram refers to the first day of a three-
day run.
American Film Company
Cheers Writers of Scripts
A LETTER from John F. Bonnell,
an "outside" script writer, of Ox-
ford, Ga., to the American Film
Company at Sania Barbara, has given
rise to an interesting announcement
by General Manager R. R. Nehls, of that
organization. Mr. Bonnell's letter fol-
lows :
"Dear Sirs : May I ask you to note
this paragraph from a letter received
by me from the editor of a motion pic-
ture monthly:
" 'It is no secret at all that producers
very seldom purchase or produce a story
written by an outside amateur writer.
I ■ think everybody, the producers in-
cluded, would agree that great improve-
ment is needed in the screen stories. I
doubt, however, that this improvement
would come by buying more stories from
amateur writers.'"
In his reply to the editor Mr. Bon-
nell made the following query: "Since
that is the settled practice and purpose
of producing companies, why are ama-
teur writers encouraged to write by
producers who announce they are in
the market for stories?"
Mr. Bonnell concludes his letter to
the American Film Company as follows:
"Submitted to you by one of those who
imagined a market implied possible ne-
gotiation, who were driving to get be-
yond the 'amateurity,' but for this shell-
shock."
"Outsider" Has Chance Says Nehls.
"For Mr. Bonnell's encouragement, we
hasten to assure him that we, too, be-
lieve a market implies possible nego-
tiation," says Mr. Nehls. "The plan in
force in our scenario bureau compels
us to look to the market for material.
In brief, our plan is this : We will not
purchase a story from a staff reader, and
on the other hand, we will not allow
staflf writers to read submitted scripts.
"The reason for this policy is plain.
It is not without the bounds of possibil-
ity that a staff reader in submitting an
original story for consideration may in-
corporate an idea which might have been
contained in a story previously read and
rejected, and which had been submitted
by an outside writer. It is a case of the
sub-conscious mind asserting itself in-
nocently.
"We maintain that a man or woman
who reads stories day after day, in an
effort to find suitable screen material,
cannot help absorbing an idea here and
there without any intent ultimately to
make use of it. Consider then the risk
we would run, were we to allow staflF
readers to submit stories occasionally.
The sub-conscious mind might resort to
May 17, 1919
THE MOVING PICTURE WORLD
1023
an idea that had been absorbed months
previously from a rejected story. We
might buy the story and produce it. The
outside writer might recognize his orig-
inal idea as having been apparently
plagiarized, and although there might
not have been any wilful intent to ap-
propriate the idea, the fact remains
that the company would be liable to a
lawsuit.
"My advice to Mr. Bonnell and other
aspiring writers is to 'keep trying.' If
he has the story-telling gift, it will find
recognition. If we can use one of his
stories, we'll buy it. If not, we'll return
it, in which event, he need have no fear
that it has been appropriated for future
use."
Fox Film Corporation Notes.
The Fox production, "Help! Help I Po-
lice !" with George Walsh, who is a big
favorite in Chicago and territory adjoin-
ing, was shown to exceptionally good
business at the Rose Theatre during
the week of Sunday, April 27. Numer-
ous bookings for two and three days'
runs have also been made in Chicago.
M. Whitmoyre, Fox salesman in Wis-
consin territory, was called to his home,
in Nebraska City, last week on account
of the serious illness of his father. Mr.
Whitmoyre rejoined the Fox sales force
recently, after receiving an honorable
discharge from service overseas for a
period of nine months. He has been
very successful since his reinstatement.
District Manager C. W. Eckhardt has
informed the writer.
Chicago Censorship Must Be Fair.
The Chicago Censorship Commission,
at its meeting, Friday, May 2, voted to
give careful consideration to the pro-
tests of producers against censorship.
Chairman Hurley gave voice to the pre-
valent opinion of the members by say-
ing: "I believe these people should be
met half way." A motion was carried to
have the new city ordinance on censor-
ship so worded as to provide that only
portrayal of direct violations of the law
would constitute grounds for ordering
cut-outs or the rejection of pictures.
Judge Harry M. Fisher proposed that
the censorship authorities should act as
a critical body as well as a censoring
body, and that their opinions on the
morality of a film should be published
in connection with each picture in-
spected. The motion was carried.
"Daddy Long Legs" Greatest Yet.
A trade showing of Mary Pickford in
"Daddy Long Legs" was given in the
Universal exhibition room, in the Con-
sumers' Building, Friday afternoon. May
2, under the management of Harry
Weiss and R. C. Seery, who have charge
of the Chicago exchange of the First
National Exhibitors. The capacity of
the projection room was taxed to the
utmost so eager was the rush of Chi-
cago exhibitors to view the great pro-
duction. It is needless to state that the
general opinion of those present was in
favor of pronouncing the picture the
greatest of Mary's many triumphs on
the screen.
Orchestra Hall Opens Picture Season.
Orchestra Hall started its summer sea-
son for pictures on Monday of last week.
The programs will be comprised of
Paramount and Artcraft productions,
Marguerite Clark, in "Come Out of the
Kitchen," being the attraction for the
opening week.
FIND WOMAN: AROUSE HER CURIOSITY
That's One First Step in Practical, Everyday
Motion Picture Showmanship or in Any Other
SHOWMANSHIP is a form of sales-
manship— a highly specialized form
of salesmanship; and the secret of
filling the seats of a theatre is analagous
to the secret of selling any other stand-
ard commodity — know your market.
Motion pictures are a variable com-
modity only insofar as individual pic-
tures are concerned. The Motion Pic-
ture (Capital M and Capital P) is a
standard commodity for which there
is a great demand, but it is the ex-
hibitor's job to divert that demand
through his own particular box office.
The producers take care of the sup-
ply. The supply at the present time
is ample to meet the demand — and is
becoming more ample all the time.
Empty seats in a theatre is certain
proof that the showman-salesman does
not know his market. His market is
every man, woman and child in his com-
munity— and very often in surrounding
communities. Therefore it follows that
to be able to offer on his market what
his market demands, the showman-sales-
man not only must know his public, but
he must also know how to tell them
that he haS what they want. A close
study of newspapers — particularly even-
ing newspapers — will give a fairly com-
prehensive idea of what interests people.
By that is not meant specifically some
one thing that is wanted, but what
emotions, what appeal, can most suc-
cessfully be used in getting folks in-
terested in your pictures.
The Woman Holds the Pursestrings.
Psycho-analysis of the widely-circu-
lated evening newspapers and weekly
and monthly magazines must prove to
the showman that it is to the woman
he must direct his advertising appeal.
It is the woman who holds the purse
strings ; who controls the dimes and
quarters that pay admissions for the
family; who is the head of the house
always when it comes to a question
as to what movies her family is going
to. And there is an unfailing method
of reaching woman through advertis-
ing— arouse her curiosity and your sale
is made.
The eternal feminine has not changed
since Eve's times. It was Eve's curiosity
that impelled her to pick the apple.
Later on, in Greek Mythology, Pandora
was the woman who again proved the
lengths to which a woman would go
to satisfy curiosity. It was she who,
having been warned, opened Pandora's
Box and loosed on the world all its
evils. Helen of Troy was a woman, and
her curiosity as to what the mysterious
White Horse contained resulted in the
fall of Troy. All through the ages we
have proof that a woman can be relied
upon to seek to satisfy her curiosity.
The response of woman to curiosity is
unfailing and can be relied upon. It is
an appeal that can be coupled up with
all the emotions that a human is
capable of.
Don't Tell Too Much About Picture.
It therefore follows that an exhibitor
dealing in a commodity that plays upon
every emotion in the category of senti-
ment, must make his big appeal to
women. And his biggest response will
come when he arouses their curiosity.
Often the mistake is made of telling
too much about the picture you are
to show. While in this manner several
additional admissions may be obtained
from those who want to see the pic-
ture because they know so much about
it, it is a better scheme to make them
just interested enough to want to know
more— to come and see the film for
themselves.
BEN GRIMM.
Rothacker Accorded Unique
Tribute for Print Service
A UNIQUE tribute was accorded
Watterson R. Rothacker, president
of the Rothacker Film Manufac-
turing Company, of Chicago, by the ex-
change managers of the First National
Exhibitors' Circuit in a resolution
framed in convention at the Hotel As-
tor. New York, April 22. The statement
given under the signatures of the ex-
change managers, and officially ratified
by Lieutenant Jim P. Anderson, chair-
man, and Harry Weiss, secretary of the
meeting, was entirely unsolicited by Mr.
Rothacker, and came as a reward for
efficient, prompt and accurate service.
The Rothacker Film Manufacturing
Company, the first and largest of its
kind in the country, has the contract
to make all the prints for First Na-
tional's pictures. The resolution of the
exchange managers who saw daily evi-
dence of the Rothacker service, gave
their appreciation for the "splendid co-
operation" accorded them, and "for the
extremes to which he and his organiza-
tion have gone — far beyond the usual
limits of business practice — to relieve
emergencies and assist us in giving sat-
isfactory service to our exhibitor cus-
tomers."
After stating that no other group of
exchanges could boast of "prints with
superior tinting and toning, with clearer
definition, with more carefully printed
lighting effects than those made by the
Rothacker Film Manufacturing Com-
pany," the resolution went on to com-
ment especially on the excellent sys-
tem installed by the Chicago plant for
filling emergency orders for prompt and
accurate replacements of short lengths
of torn or destroyed film.
A copy of the resolution was sent to
Mr. Rothacker and to the Board of Di-
rectors for the First National Exhibitors'
Circuit.
Loan Stunts Aid Bond Sales.
The daily Victory Loan meetings in
front of the Aeolian Building, New
York, where the Famous Players-Lasky
Corporation is giving a motion picture
attraction of some kind every noon hour
have become widely known and are at-
tracting many Victory note buyers.
The stunt of taking motion pictures
of bond purchasers and projecting these
films on the screen at the Strand Thea-
tre made a big hit, and itself accounted
for some $50,000 worth of Victory note
sales to date. This stunt has made such
a hit with the fans that it will be re-
peated before the drive is over.
1024
THE MOVING PICTURE WORLD
May 17, 1919
ASSOCIATION TO MEET IN ROCHESTER
To Be Guests of Eastman Company — National In-
dustrj^ Members' Third Annual Meeting September 23
THE third annual meeting of the
members of the National Associa-
tion of the Motion Picture Indus-
try will be held in Rochester on Tues-
day, September 23, 1919. This decision
was reached at a meeting of the execu-
tive committee of the National Associa-
tion held at the Hotel Claridge Wed-
nesday, April 3, presided over by Wal-
ter W. Irwin, chairman, and attended by
William A. Brady, president; Richard
A. Rowland, Gabriel L. Hess, J. E. Bru-
latour, P. A. Powers, Paul H. Crome-
lin and Frederick H. Elliott, executive
secretary.
In view of the decision which had
been previously reached to proceed with
the nation-wide organization of censor-
ship, Sunday opening and other national
committees during the summer months,
it was deemed inadvisable to hold the
annual meeting of the members during
the summer. J. E. Brulatour, treasurer
of the National Association, thereupon
extended an invitation on behalf of the
Eastman Kodak Company for the di-
rectors to hold their meeting in Roches-
ter on September 23, when the members
of the board will be the guests of the
Eastman Kodak Company, and a pri-
vate car will be chartered for carrying
the officers and directors of the Asso-
ciation to Rochester and return.
Annual Meetings in September.
Under this plan the annual meetings
of the members of the Fifth Division
for the purpose of naming directors to
be elected at the annual meetings will
not be held until the third week in Sep-
tember. These meetings will be held at
the' offices of the National Association,
Times Building, New York.
The executive committee unanimously
adopted resolutions aproving of the
adoption by the National Fire Preven-
tion Association for the protection of
motion picture films as formulated by
the committee on hazardous chemicals
and explosives as an effective means
not only of providing safety, but as a
practical standard by which to adjust
insurance rating problems.
The resolutions are to be presented
at the annual meeting of the National
Fire Prevention Association to be held
in Ottawa next week, at which the Fire
Prevention Regulations Committee for
the National Association of the Motion
Picture Industry will be represented by
Albert DeRoode.
Other business was transacted, includ-
ing the presentation of reports showing
the association to be in the most pros-
perous condition since its inception
three years ago.
Empire Exchange Managers
Hold State Convention
THE first convention of the Motion
Picture Exchange Managers' As-
sociation of New York State was
held at the Onondaga Hotel, Syracuse,
on April 23. Thirty-five exchange man-
agers of the association, which excludes
New York City managers and salesmen,
met to formulate ways and means for
better co-operation between the distrib-
utors and exhibitors.
Exhibitors may file complaints against
the exchanges in case of mistreatment,
and distributors may do likewise against
the showmen, according to the rules of
the association. At the convention a
grievance committee was named to han-
dle all disputes, while a corresponding
secretary and investigator with offices
in the Buffalo Chamber of Commerce
were also appointed. Bicycling and sub-
renting practices were condemned.
Officers of the association are Ar-
thur Hopkins, president; George A.
Hickey, vice president; R. C. Fox, treas-
urer; C. A. Taylor, secretary. The con-
vention arrangements were made by
Fred F. Hartich, Syracuse, representa-
tive of Vitagraph.
In the picture below are, top row, left
to right: M. W. Kempner, Famous Play-
I? »
t f t
"3^1 . 4
f f ^ J' iwi
ers-Lasky; A. E. Silverman, Volk Film;
B. M. Moran, Pathe; Mr. Hoban, Metro;
N. Stattlker, First National; C. P. Saun-
ders, Film Clearing House; Mr. Fox, Good-
win Film.
Second row: H. R. "Wimsatt, Hodkinson;
F. S. Jensen, Goldwyn; Mr. Saunders,
Metro; F. S. Hopkins, Universal; G. A.
Hickey, Goldwyn; R. C. Fox, Famous Play-
ers-Lasky; C. A. Taylor, Pathe; R. C. Gar-
diner, Gardiner Film Syndicate.
Third row: H. S. Gans, First National;
Mr. Dobson, Famous Players-Lasky; E.
C. Markens, Metro; G. M. Blackman, Uni-
versal; F. M. Zimmerman, Gardiner;
Thomas Brady, Fox; H. W. Kahn, Metro;
P. Frayne, American; F. F. Hartich, Vita-
graph.
Bottom row: W. C. Fickeisen, Indepen-
dent Sales; Mr. Hanover, Pioneer; G. L.
Ross, Pathe; Basin Brady, Pathe; T. W.
Doo-Lee, Doo-Lee Film.
Another Promotion in Select Forces.
In accordance with Lewis J. Selznick's
announced policy of promotion from
the ranks, Walter J. Porges has just
been appointed secretary to the direc-
tor of sales of Select Pictures Corpora-
tion Charles R. Rogers. Although a
young man in years, Mr. Porges has
had quite an extensive experience in
the film industry, and has been in Mr.
Selznick's organization for a consider-
able term.
From the San Francisco branch,
Porges was sent to Seattle to act as
assistant manager there under John S.
Woody; when Mr. Woody became field
manager for Select, Porges returned to
the home office in New York. Later,
Mr. Woody was appointed sales man-
ager for Select and Porges assisted him.
With Woody's resignation from Select
and Mr. Rogers' appointment as di-
rector of sales, Porges has been offi-
cially designated as secretary to the
Director of Sales.
Big Feature Rights Moves.
The Big Feature Rights Corporation,
of Louisville, Ky., has just finished mov-
ing into its new home in the National
Theatre Building, Walnut between Fifth
and Center. This building occupies an
entire block and the Big Features has
the entire second and third floors. It
shares the building with B. F. Keith's
National Theatre. The house is new,
built a few years ago at a cost of
$300,000. The Big Feature Company
offices will be handsomely decorated and
equipped. As the Big Feature Rights
holds the First National Exhibitors' Cir-
cuit franchise for Kentucky and Ten-
nessee, this is also the First National's
"Old Kentucky Home" and "Down in
Sunny Tennessee" address.
Convention of Motion Picture Exchange Managers' Association of New York.
Held at Syracuse April 23. The names appear in the story above.
To Film Daily Activities of Stars.
A new scheme for the exploitation
of his stars and pictures is to be in-
augurated by Thomas H. Ince, pro-
ducer of Paramount and Artcraft pic-
tures, at his new studio in Culver City.
Every week a film will be produced
which will be called "The Off Stage Film
Weekly," and which will show inti-
mate shots of the different stars, Charles
Ray, Dorothy Dalton and Enid Ben-
nett and others, at their homes and
during their leisure hours. The film
will also show how the scenes are filmed
and will be in effect just like a visit
to the studio. These weeklies will be
furnished free of charge to exhibitors
of Paramount-Ince pictures.
I
THE MOVING PICTURE WORLD
1025
I 1 ■ Uk I. " ' ' 1.1
News of Los Angeles and Vicinity
By A. H. 6IEBLER
COMMERCE CHAMBER URGES AFFILIATION
Los Angeles Board Wants Film Men to Get in
Closer Touch with Other Business Men of City
THE Chamber of Commerce of Los
Angeles proposes to give a big
luncheon within a few days at
which the guests of honor will be peo-
ple prominently and substantially con-
nected with the film industry. The
avowed purpose of this meeting is to
bring the makers of moving pictures
and the business men of Los Angeles
into closer relationship.
It is proposed to efifect a complete
organization of the motion picture in-
terests inside the Chamber of Com-
merce along the same lines as the or-
ganization of the foreign trade bureau,
the trade extension bureau, and other
departments of the Chamber, with an
expert, to be named by the motion pic-
ture men, in charge.
Picture Output Annually $100,000,000.
It has been estimated that the mo-
tion picture industry in Los Angeles
represents an annual output of not less
than $100,000,000. The annual payroll in
this city is said to be around $18,000,00,
and the annual expenditures for sup-
plies, materials and studio necessaries
approximate $12,000,000, or $1,000,000 a
month.
Los Angeles is recognized as the
world capital of filmdom, and as it is
felt that the motion picture industry is
in Los .Angeles to stay, the members of
the Chamber of Commerce believe that
it should become affiliated with that as-
sociation's activities.
George Goldsmith, vice chairman of
the membership committee of the
Chamber of Commerce, is in charge of
the details of arranging for the big
meeting.
"Castle Rosamond" to Be a Studio.
Fred Kley, studio manager of the
Lasky plant in Hollywood, closed an
option last week on Castle Rosamond,
a magnificent mansion of about forty
rooms, which faces the Hotel Hunt-
ington in Pasadena. Kley is holding
this property for an Eastern concern
which will come West within the month
to begin elaborate film productions in
Pasadena. The present building will
serve as offices and dressing rooms, and
a large studio is to be erected in the
rear.
* Orran Humphrey to Retire.
Orral Humphrey, for many years a
Broadway actor, and leading man in
Morosco stock companies in the West,
and late of the Universal serial, "The
Midnight Man," in which he played the
heavy role, has retired permanently
from the screen, according to a recent
announcement from him. Mr. Humph-
rey, whose screen career ended in a
dramatic and tense moment when an-
other villain in the play fired a blank
cartridge at him and "killed" him, in-
tends to take up active ranching on his
estate in Happy V'alley near San Fran-
cisco. Before joining Universal, Humph-
rey played in both Essenay and Ameri-
can pictures, the "Beauty Comedies"
having been created by the latter com-
pany- to feature him. He has also had
experience as a director of American
and Keystone comedies.
Give Orphan Benefit on Location.
While on location at Palm Springs,
California, just last week, making
scenes for "The Lone Star Ranger," the
William Farnum Company gave a vaude-
ville entertainment and dance for the
benefit of the French orphans at Des-
ert Inn, where the company was stop-
ping. Members of the Farnum com-
pany decorated the grounds and took
part in the entertainment, and the sum
of $300 was realized for the fund.
New Ince Laboratory Plans Approved.
Plans and specifications for a big
new laboratory at the Ince plant in
Culver City have been approved by
Thomas H. Ince, and construction work
on the buildings will be begun immedi-
ately. The laboratory will enable the
Ince company to make all the prints of
films for distribution which have here-
tofore been made at a commercial la-
boratory, as well as the negatives. A
second lighting plant has also been in-
stalled at Ince, so that in the event of
an accident to one of the plants, the
other will always be in readiness, and
no delay need be caused in the finish-
ing of work begun.
Newlyweds Give Newlyweds Party.
Being themselves onl)' just recently
married, William Parsons' and his bride,
Billie Rhodes, felt it incumbent upon
themselves to give a party for other
newlyweds at their home, "Laughter
Hall," on the evening of April 26. The
four couples who were the guests of
honor were William Desmond and his
Th,
Bert Lytell's a Minister on the Left, and He's Ministering to Grocery Needs on the Right
only difference between these two scenes from his Metro, "The Lion's Den," is seen in his grocery-minister face.
1026
THE MOVING PICTURE WORLD
May 17, 1919
bride, Mary Maclvor; Bert Bracken
and Mrs. Margaret Landis Bracken;
James Young and Mrs. Clara Whipple
Young; and Mr. and Mrs. Earle Will-
iams. Among the guests were many
film notables of the West Coast colony.
The decorations were of white roses,
lilies of the valley and carnations, with
miniature brides and grooms of sugar
as a novelty.
Henry Lehrman Building a Studio.
Work was begun last week on the new
studio in which Henry Lehrman will
produce his comedies in the near future.
The site of the new film plant comprises
ten acres on Washington Boulevard in
Culver City, and is located in the neigh-
borhood of the Ince and Goldwyn
plants. The administration building will
be of Spanish architecture with stucco
exterior finish, and the plant will in-
clude both glass-enclosed and open-air
stages, with property rooms, dressing
rooms, and all of the latest improve-
ments in studio equipment. The Mil-
waukee Building Company has charge
of the construction work.
Pickford Buys Beach Site for Home.
Mary Pickford has purchased a lot
10O.x2O0 feet on Adelaide Drive, in the
Palisade district of Santa Monica, on
which she will build a home, which will
be shared with her mother, Mrs.
Charlotte Pickford, and her sister, Lottie
Pickford, and Lottie's little daughter,
Mary Pickford Rupp. The property was
bought from H. M. Gorham, president
of the bank of Santa Monica, who has
a home near the property purchased by
Miss Pickford.
Peacocke Writes Another Sea Play.
Captain Leslie T. Peacocke, author of
"Neptune's Daughter," has just sold a
scenario based on his story, "The Birth
of Venus," to Julius Stern. The story
requires many elaborate settings depict-
ing beautiful myths and legends of the
sea, and the heroine must be portrayed
by a young woman whose perfections
in physical beauty must be equalled only
by her aquatic and histrionic ability.
Captain Peacocke is the author of
"Platonic Love." a recent Kitty Gor-
don release.
Fatty Arbuckle a Baseball Magnate.
Fatty Arbuckle has bought controll-
ing interest in the Vernon Tigers, a
baseball club, from Thomas J. Darmody,
and will succeed that former head of
the clul) as president. "Puss" Halbriter
will serve as vice-president and business
manager. Lou Anger, manager of Ar-
buckle's film aflfairs, also bought a block
of stock in the club and will be one of
its directors. Bill Essick will be re-
tained by Arbuckle as manager of the
team.
Ince Making "Off Stage" Films.
Thomas H. Ince is making short films
depicting off stage events in the daily
life of his stars, which will be furnished
free to the exhibitors of Ince pictures
to be used as advertising novelties and
announcements of coming attractions.
The films will show Dorothy Dalton,
Enid Bennet and Charles Ray in various
employments and diversions at their
homes as well as during oflE stage
moments at the studio.
Father of Comedian Dead.
Earl Montgomery, of the Montgomery
and Rock comedy team at Vitagraph,
learned last week that his father, living
at Juneau, Alaska, had died, after but
one day's illness.
Clock Made of Coal.
Earle Williams has just received a be-
lated wedding present in the shape of a
clock carved out of a solid piece of
anthracite, and polished so highly that
it will not mark the whitest of linen,
from D. T. Williams, inspector of the
sixth anthracite district of Pennsylvania.
Kinema Theatre Changes Policy.
Manager Dumond, of the Kinema
Theatre, has changed the policy of his
house by giving only two shows a day
during the week and three on Sunday,
instead of continuous performances, as
formerly. This policy was adopted dur-
ing the run of "The Unpardonable Sin,"
featuring Blanche Sweet.
Los Angeles Theatre Notes.
Manager Little, of Clune's Broadway
Theatre, is giving all soldiers and sailors
in uniform from overseas, free admission
to his show.
Billy Elmer, general manager of the
Burbank Theatre, has also announced
his intention of permitting the boys who
have seen service overseas to see a free
show upon their showing the little gold
service chevron and paying the war tax.
:>: * %
Robert H. Poole, house manager of
the California Theatre, and his partner,
"Sunshine" Mary Anderson, won the
prize, a beautiful silver cup, in the danc-
ing contest held at the Exhibitors High
Jinks at the Dome in Ocean Park last
Saturday night.
Studio Shots
DOROTHY GISH came back from loca-
tion one day last week with a case
of mountain fever, and work had to
be stopped on her picture until she was
able to return to work.
Prank Borzage, who celebrated his
twenty-seventh birthday a few days ago,
was on that day given a contract to direct
Fred Stone, who is coming west soon to
make pictures.
"The Red Glove," Marie Walcamp's new
serial, ■was finished last week at Universal
City.
Sam Polo, brother of Eddie Polo, has
taken the role of chief villain in Jim
Corbett's serial, "The Midnight Man," upon
the retirement of Orral Humphrey from
the production.
"The Spitfire of Seville," is the title of
Priscilla Dean's new^ picture, which will
be directed by George Siegman, recently
returned from France.
Thomas Holding has been engaged to
take the part that Albert Roscoe w^as to
have played in Bessie Barriscale's new
feature, "Broken Threads." Roscoe be-
came ill and had to give up the part.
Katherine MacDonald Strauss has been
granted a decree of divorce by Judge
Crail, of Los Angeles, from Malcolm A.
Strauss, New York artist.
Earle Williams is w^orking on "The
Hornet's Nest," his newest feature for
Vitagraph.
John J. Conley, who has been employed
in the reading department at Metro, has
been promoted to the position of assistant
director to Charles Swickard.
Clark Irvine is rallying together all the
members of the old Scream Club for a
party at the Dome Cafe at Ocean Park
on the evening of May 10. The last Scream
Club party was held "befo' the wah."
Blanche Sweet leaves this week for New
York City. *
The Hale Hamilton company from Metro
made scenes for "Full of Pep" on the
Government freighter, The West Sequana,
when that vessel made its trial trip out of
the Los Angeles harbor last week.
E. Richard Schayer is collaborating with
King Vidor on a new play for Brentwood
which will feature Florence Vidor as the
star.
Priscilla Dean, who has been danger-
ously ill with double pneumonia, is re-
ported as being on the road to complete
recovery.
Director Henry King has taken the Wil-
liam Russell company to Yoca Lake for
scenes in the new Russell picture.
James W. Home, director of the Jim
Corbett serial, "The Midnight Man,"
The Cinema Camera Club Held Its Annual Ball in the Estee Studio On April 26, and
Louis A. J. Geleng, of the Newspaper Pictorial Syndicate, manipulated the camera. George Coudert, who had
May 17, 1919
THE MOVING PICTURE WORLD
1027
stopped production for several days last
week on account of illness.
James O'Shea, formerly of the technical
department of the Morosco plant, is now
acting in the Neal Burns comedies at
Universal.
R. A. Walsh has begun an elaborate
production of Longfellow's "Evangeline,"
in which Miriam Cooper will star, at the
Fox studio.
Mary Alden has gone to New York to
meet her brother who has Just returned
from France.
William Duncan, star and director of
Vitagraph serials, is selecting a cast of
players for a new 15-episode serial to be
filmed from a story by Cyrus Townsend
Brady.
Irving Cummins is leading man for
Viola Dana in her coming Metro comedy-
drama, "Pliant Patricia."
Harry Houdini will return to the stage
in November, after he finishes his work in
the films for the Lasky company, accord-
ing to recent announcements.
Winifred Westover will be leading lady
for William Russell in the new production
just begun at the American studio.
Frank Lloyd, former Fox director, will
have charge of the Geraldine Farrar pro-
ductions at Goldwyn when the prima
donna arrives to begin her picture work.
Enid Bennett begins this week on a
new production at Ince on a story by C.
Gardner Sullivan, under the direction of
Fred Niblo.
Edmund Lawrence, director at the Fox
studio in the east, has come to Hollywood
to augment the directorial force in the
western plant.
Bessie Love, Vitagraph star, has re-
turned from Fresno, where she has been
spending a short vacation.
"In His Brother's Place," a dual-role
comedy written by Hale Hamilton, will be
that star's next feature for Metro.
Fatty Arbuckle's chief topic of conver-
sation these days is the pennant that his
ball club is going to win.
Chester Conklin, who has been with the
Mack Sennett organization for five years,
has gone over to the Fox company to star
in Sunshine Comedies.
Elinor Fair, of the Fox company,
motored to San Diego during a short va-
cation following the completion of "Words
and Music."
Thomas J. Hopkins, a promising young
■writer, has been added to the scenario
staff at Ince.
Edward J. Le Saint, Fox director, leaves
next week for a visit to his old home in
Cincinnati.
George D. Baker, Metro director, left
for New York on May 2, but will return
later in the summer to direct special pro-
ductions now being planned.
Negotiations are under way between
Anna Nilsson and a firm of film producers
whereby Miss Nilsson may soon become a
star at the head of her own company.
Frank E. Woods, Lasky supervising
director, leaves on May 7 for a three
weeks' stay in New York.
Harry Carey has begun on "The Man of
Peace," under direction of Jack Ford.
Ruth Roland poured tea at an entertain-
ment given on April 28 by the emergency
committee for the relief of returned sol-
diers and sailors.
Walter I. Percival, who has just finished
work in a May Allison picture at Metro,
has gone to Connecticut to spend the sum-
mer on his farm.
Howard Hickman, director, and husband
of Bessie Barriscale, w^ho has been se-
riously ill of pneumonia, is recovering.
Ethel Ritchie, former leading woman in
Balboa films, is supporting Mary McLaren
in "The Weaker Vessel."
Robert Warwick received notice last
week that he has been promoted to the
rank of Major in the United States Army
Reserve.
Herbert Standing is supporting Tom
Moore in "Lord and Lady Algy." Naomi
Childers is Lady Algy.
Prince Paul Troubetsky, the famous
sculptor, was a visitor at Universal City
last week.
Harry Depp, Christie comedian, is mak-
ing four-minute speeches in the theatres
of Los Angeles and vicinity in the inter-
ests of the Fifth Victory Loan.
Eddie Polo, having finished a series of
two-reel westerns, is spending his vaca-
tion at Catalina Island.
Reggie Lyons, for a year in the U. S.
aviation service, is back beside the camera
at Vitagraph.
Mary Miles Minter and her mother have
gone to New York to complete details of
a new contract for Mary.
J. L. Frothingham, general manager of
the B. B. Features, has bought the screen
rights to "The Luck of Geraldine," by
Kathleen Norris, for a Bessie Barriscale
feature.
May Allison's new picture for Metro,
which was produced under the title of
"Orchestra D-2" will be released as
"Castles in the Air."
Lloyd Ingraham, who directed the re-
cent Lewis Stone production, has been en-
gaged to direct Ince pictures featuring
Douglas MacLean.
Claire Du Brey is supporting Frank
Keenan in his latest production.
"Fires of Faith" Opens
at Harris Theatre, New York
THE Salvation Army picture, "Fires
of Faith," presented by Jesse
Lasky and produced by Famous
Players-Lasky, opened Monday night.
May 7, at the Harris Theatre, NeW
York, to a packed house, and was a suc-
cess in its own right and also in the
special features of its presentation. The
real novelty of the occasion, and one of
the biggest hits, was the address made
by Colonel William Mclntyre in behalf
of the Army and Commander Evangel-
ine Booth. Briefly and simply the Colo-
nel told of the Army and what the pic-
ture to be means to it. At the close of
his remarks he asked a blessing on the
work "Fires of Faith" would do for the
organization and the good it would ac-
complish for the cause of humanity.
An appropriate setting for a song en-
titled "Fires of Faith" was next intro-
duced, and the number was given by
June Day and a male quartette. This
part of the program was in the nature
of a prologue and was designed and ex-
ecuted by Captain David Kirkland.
The reception given the picture and
the interest manifested in following the
story indicated that "Fires of Faith" is
a fine example of moving picture mak-
ing regardless of the sentiment attached
to its birth. The engagement will extend
for an indefinite time at the Harris.
The purfjose of Moving Picture World is
to help exhibitors make niontey out of their
pictures. There is value received, over and
over again, in every issue of a $3 subscrip-
tion.
Houlton, Maine, Has New
Motion Picture Theatre
HOULTON has a brand new the-
atre, the finest the town has ever
known, and its opening during
the past week was one of the red letter
events in the history of that thriving
community. The Temple theatre, which
is located in a new building erected by
the late William F. Buzzell, at a cost of
$80,000, accommodates 798 persons. Not
only is it a great addition to the beauty
of the town, but it fills a long-felt want,.
and is bound to be a great drawing cen-
tre. The depth of the lower floor is en-
tirely given to the theatre, with offices-
in front. There are offices on the sec-
ond floor and the third floor is to be
utilized as a Masonic hall, with a large
reading room, banquet hall and kitchen,
an armory and many other smaller
rooms.
.4
Just to Show What Could Be Do ne with a Night Panorama, Took the Above Picture.
charge of the arrangements for the ball, is seen on the left in the front row with George, Jr., in his lap.
1028
THE MOVING PICTURE WORLD
May 17, 1919
NEILAN TO START FOR CIRCUIT JUNE 1
First of Eight Productions for First National
Will Be Adaptation of Book Now in Ninth Edition
WITH one of his productions play-
ing to record business as one
of the greatest successes of the
season, with another just concluding
two and three week seasons in first run
theatres in every territory, and with a
third big special of which he is the
director on the verge of release, Mar-
shall Neilan on June 1 will become an
independent producer and director. Ac-
tive work will begin on the first of the
minimum of eight special feature at-
tractions he is to make under the terms
of his contract with First National Ex-
hibitors' Circuit.
Three Big Attractions Last Year.
Mr. Neilan's record as a director in
the last year is perhaps without equal
in the producing branch of the industry.
The first of the three big specials which
he has directed in that time was "The
Unpardonable Sin." This has broken
house records in principal cities at high
prices. The second production is Mary
Pickford's "Daddy Long Legs," which
will have its pre-release runs starting
Sunday, May IL The third is the
adaptation of the story, "Kingdom of
Dreams," starring Anita Stewart. Mr.
Neilan will complete the production of
this on May 24. It will be fourth in
the series of Anita Stewart special at-
tractions to be distributed by First
National Exhibitors' Circuit.
Big Money Involved.
The aggregate of the sums paid for
the screen rights to these three famous
stories intrusted to Mr. Neilan for pro-
duction totals almost a quarter of a
million dollars. To each, in screen form,
he has given the human touches which
have been among the outstanding feat-
ures of their action. All of the novel
and unique situations in "The Unpar-
donable Sin" ai;e the conceptions of
Mr. Neilan. In producing "Daddy Long
Legs" he has given even greater evi-
dence of his peculiarly individual meth-
od of interpreting humor and pathos.
With Mary Pickford in the role of
Judy Abbott, "an orphan mothered by
an ash can," he has built round her
experiences in the John Grier Home
for Orphans innumerable bits of ac-
tion made plausible and human by his
genius for the unusual.
Neilan's first production for First
National will be an adaptation of a
famous book, now in its ninth edition.
Announcement of its title will not be
made until Mr. Neilan begins work on
it. His contract for distribution does
not provide for stars in any of his re-
Marshall Neilan
Directing Mary Picliford in her First
National, "Daddy Long Legs."
leases. His productions will depend
entirely upon their value in story and
direction.
"This," declares Mr. Neilan, "is the
acid test for any director. An ordi-
nary story can be made reasonably suc-
cessful with the name of a star. I
speak more in reference to gross rentals
from exhibitors than I do from the
viewpoint of the public. But when a
story is offered strictly on its merits
as entertainment it becomes a different
matter. Then the material must be in
its footage or the producer has no alibi.
Mr. Neilan is one of the youngest if
not the youngest of the directors with
big, recognized successes to their credit.
He is little more than thirty years old.
Information received from Mr. Neilan
by his personal representative, James
Grainger, who is now in New York, in-
dicated that the studios the director is
having constructed will be completed
and available for use by June 1, so that
it will not be necessary for him to be-
gin his initial independent attraction
without the facilities he has provided
for himself in the plans for the new
structure.
Will Cross Ocean to See Pearson Film.
Louis Meyer, president of the Vir-
vinia Pearson Photoplays, Inc., decided,
upon the completion of Miss Pearson's
first feature, "The Bishop's Emeralds,"
that he would cable the author. Captain
Houghton Townley, who has been serv-
ing in the British army, that his story
had been adapted to the screen.
Mr. Meyer sent a cable to Captain
Townley. It read "Bishop's Emeralds"
finished successfully. Sorry you can't
see it."
Three days later a cable was received
at Mr. Meyer's office at the Theatre
Magazine. There was only three words
in it: "Will be there. (Signed) Town-
ley.)"
Hart with Johnny Dooley Comedies.
William V. Hart, one of the oldest
film men in the business, is now asso-
ciated with the Johnny Dooley Film
Comedies, in the Longacre Bldg., New
York, as business manager.
Mr. Hart was one of the first ex-
change managers of the General Film
Company. At the inception of the
Mutual Film Company, he became asso-
ciated with them also in a managerial
capacity.
For a number of years Mr. Hart
looked after the booking interest of all
the big Broadway houses, including the
U. B. O. He is enthusiastic in his new
connection, and is confident of the suc-
cess of Johnny Dooley in films.
Quick Work by Kinograms.
The famous Seventy-seventh Division
started its impressive march on Fifth
avenue. New York, at 10 a. m., Tuesday,
May 6. Kinograms had posted camera-
men along the line of march, and at
the matinee, the same afternoon, the
Palace Theatre showed scenes as part
of its vaudeville program. This is ac-
counted quick action even in these days
of lively stepping in the industry. Lee
Kugel telephoned the above information
to Moving Picture World shortly after
the Seventy-seventh had marched across
the Palace screen.
"Daddy Long Legs" Requires Long Legging for Location,
So Mahlon Hamilton, loading man; Marshall Neilan, director; Mary Pickford
star, and Charles Rosher. cameraman, rest. a while between locations '
on the first Mary Pickford First National release.
Theatre Opens with "Oh, You Women."
The new Cameraphone Theatre in
Pittsburgh opened on May 1 with the
Famous Players-Lasky special produc-
tion, "Oh, You Women," by John Emer-
son and Anita Loos, and not with the
photoplay stated in the May 10 issue
of the World. Attention was called to
this fact by H. Buxbaum, special repre-
sentative of distribution in Pittsburgh.
The Rowland and Clark Enterprises
have taken over the Cameraphone and
have redecorated it entirely.
May 17, 1919
THE MOVING PICTURE WORLD
1029
CHASING THE DINOSAUR TO HIS LAIR
"The Ghost of Slumber Mountain," Herbert M. Dawley's
Single-Reel Super-Special, Is the Opening Number of
a Series of Extinct Monster Pictures Now Being Made
WHEN a man starts out to make a
super-special of a single-reel
moving picture, he must have
great faith in the novelty of his theme
and in his ability to bring it to com-
pletion. Herbert M. Dawley, the cre-
ator of "The Ghost of Slumber Moun-
tain," showed himself the possessor of
originality and great mechanical skill
when he went back to prehistoric ages
for the principal actors in his story and
made the monsters of the carboniferous
era live again after 40,000,000 years. The
story of the picture is now a familiar
one and spectators in all parts of the
United States are marveling at the an-
tics of the diatryma in search of a
supper and the fierce fight between the
three-horned triceratops and the tyra-
nosaurus — and wondering how the thing
is done.
That is a professional secret, of
course, and the man who thought the
matter out and then proceeded to ex-
periment until his efforts were a suc-
cess is going to keep that secret to him-
self. He is not averse, however, to tell-
ing how the idea of "The Ghost of
Slumber Mountain" first came to him
and of his plans for other pictures of
a similar nature. Herbert M. Dawley
has given the screen an important ad-
dition to its usefulness as a means of
entertainment as well as of education,
and considerable intrest is attached to
his personality and to the events in his
former career that led him into probing
the antediluvian past for the benefit of
the silent stage.
One of Uncle Sam's Three Million.
A surprise awaited the interviewer
when a meeting was arranged at the
office of the World Film Corporation,
the distributors of "The Ghost of Slurn-
ber Mountain," and a tall, well built
man, with a pair of keen, gray eyes,
walked into the room and was intro-
duced as Major Dawley. There had been
no previous intimation that Herbert M.
Dawley was an officer in the United
States Army and had seen service with
the Allies.
"If you don't mind. Major, we will
commence at the beginning," was the
first remark of the Moving Picture
World man after the formalities were
over.
"That will be going back a long way,
if you refer to the period of the pic-
ture," replied the Major, with a smile.
"We'll come to that later," was the
response. Just now it will be interest-
ing to know how and where you ac-
quired the special information you have
employed in making your first moving
picture. Not only must you have made
a close study of the natural history of
the monsters you have recreated on the
screen, but you show a technical knowl-
edge of acting, scenario writing and
trick photography that must be the out-
come of practical experience. As the
author of the story of 'The Ghost of
Slumber Mountain,' the actor of its
leading part as well as its director and
the creator of its remarkable illusion
that brings the extinct beasts and birds
By Edward Weitzel
from the dawn of time again into be-
ing you are quite as much an enigma
as your picture itself. You have been
an actor, that is evident !"
"Yes, but not professionally. I was
a member of the Studio Club, of Buffalo,
for several years. We all worked hard
to make our performances a success.
In that way I picked up a number of
hints about acting, stage managing and
the construction of plays."
"Where did you pick up your knowl-
edge of anatomy? Your monsters give
that curious impression of being cor-
rectly articulated that only scientific
accuracy is able to accomplish even with
the uninitiated."
"My profession — I am a sculptor —
helped me, and I sought the advice of
the best zoologists in this country. Are
my credentials satisfactory?"
"Eminently so. Major. How did you
first conceive the idea of teaching nat-
ural history in so attractive a form?"
The Birth of An Idea.
"I have always been interested in the
subject. When 'The Ghost of Slumber
.Alountain' began to take form in my
mind I experimented with an ordinary
pocket camera and took a series of
photographs which I fastened together
and made my animals move by running
the pictures rapidly through my fingers,
the same as the old Edison kinetoscope.
This crude beginning encouraged me to
continue, and gradually I developed the
method that has resulted in the pic-
ture as you see it today. It cost months
of labor and, now that the work is com-
pleted, I realize that the possibilities
Major Herbert M. Dawley,
Producer of' the "Ghost of Slumber
Mountain."
of this hitherto unexplored field for the
moving picture have barely been indi-
cated. An important step forward in
my next picture will be the introduction
of full grown human beings in the
scenes with the ancient beasts. Com-
parison between a six-foot man and a
monster that towers above him like a
tree will be the surest means of making
the spectator understand the great size
of the brutes of the Mesozoic era."
Inserting the Human Interest.
"Your method of putting human in-
terest into your novel way of teaching
natural history. Major Dawley, indi-
cates that you have the instinct of the
born showman."
The conjuror that produces living
mammoths upon the screen did not re-
sent the remark. On the contrary, he
took it as a compliment.
"Thank you," he replied, with a pleas-
ed look on his face. "I have studied
the show business closely enough to
know that my picture first of all must
be an entertainment. That is why I
start off 'The Ghost of Slumber Moun-
tain' with the two little chaps demand-
ing a story of their uncle and lead up
to the introduction of the strange
beasts by the mystery about the her-
mit and the use of his magic glasses to
look into the past."
"The wonder of the youngsters and
their round-eyed awe of the ghost and
the fight of the monsters supply the
necessary comedy. I had no trouble in
getting the boys to enter into the spirit
of the thing. To them it was all real."
"It's all real to many of the grown-
ups that see the picture, Major."
Disturbing a Doubter.
Once more Major Dawley smiled his
assent.
"There was evidence of that the week
the picture was shown at the Rivoli
Theatre on Broadway," he said. "A
couple sat behind my wife and me one
evening and their conversation about the
picture was amusing. When the first
animal actor appeared on the screen the
young man, who apparently had some
knowledge of moving pictures, refused
to be impressed and laughed at his com-
panion for her astonishment at the size
of the monster. She could not be con-
vinced that it was all a trick of the
camera and her wonder was further
increased when the huge beast started
to move around.
"'It's alive, I tell you!' she insisted.
'They couldn't make a stuffed animal
walk around like that.'
"The wise young gentleman held to
his opinion until the diatryma swal-
lowed the snake that looks to be about
ten feet long, and by the time the
fight started between the tyranosaurus
and the triceratops, his belief in his the-
ory was weakening fast.
" 'There now !' exclaimed his com-
panion as the fight ended, 'tell me
how that's done!'
'"I give it up,' he replied; 'but it sure
was some fight!'"
1030
THE MOVING PICTURE WORLD
GOLDWYN RETURNS FROM THE COAST
Spent Four Months at Plant in California Looking
After Production — Sees Era of Prosperity Ahead
SAMUEL GOLDWYN, president of
the Goldwyn Pictures Corporation,
has returned to New York after an
extended stay at the Western studios
of Goldwyn at Culver City, Cal.
"I can only say now," said Mr. Gold-
wyn on his arrival, "that my trip through
the West convinces me that exhibitors
everywhere are aware that they face a
time of greater prosperity and finer
quality in motion picture presentation
than at any other period in screen his-
tory. Everywhere I saw evidences of
confidence and faith in the great future
of the picture play.
"New theatres are going up every-
where and a good deal of money is
being put into them to give the public
greater comfort and greater artistic
satisfaction. Naturally this is gratify-
ing to producers, especially if they are
doing everything possible to make the
photo drama a medium of deep artistic
appeal. All of this is a splendid prepa-
ration for the great events which we
see ahead in screen history of the next
few years.
Intends to Lead, Not to Follow.
"I do not want to say any more at
this time except that Goldwyn is per-
fectly aware of the trend of screen
evolution and intends to lead in the
development, not to follow."
Mr. Goldwyn spent four of the past
five months at the producing center of
Goldwyn pictures in California. All of
this time has been spent in gearing up
Goldwyn productions to the standard
set for the new Goldwyn pictures. Now
the chief executive of the Goldwyn or-
ganization will devote his principal ef-
fort to co-operating with the Goldwyn
distribution system, to make it ready
in every way for the comprehensive
activity awaiting it in the presentation
of the Goldwyn product this coming
season.
Famous Players-Lasky
District Managers to Meet
IN response to a call issued by Walter
E. Greene, vice president and man-
aging director in charge of distribu-
tion, a meeting of the district managers
and special representatives will be held
at the home office of the Famous Play-
ers-Lasky Corporation, 485 Fifth avenue.
New York, during the week of May 12.
Plans for the distribution of the com-
pany's product in the coming year will
be discussed and perfected at the meet-
ing.
Coincident with the issuance of the
call for the meeting, Al Lichtman, gen-
eral manager of distribution, has an-
nounced the following promotions in the
department :
Frederic Gage, formerly sales man-
ager, has been promoted to the posi-
tion of secretary to Walter E. Greene,
vice president and managing director
in charge of distribution.
Sidney R. Kent, formerly special rep-
resentative in supervision of the Kansas
City, St. Louis, Omaha and Des Moines
branches, has been promoted to the
position of sales manager and took up
his new duties in New York May 1.
Myron H. Lewis, formerly manager
of the San Francisco branch, has been
promoted to the position of special
representative with permanent super-
vision of the Kansas City, St. Louis,
Omaha and Des Moines branches.
John W. Allen, special representative,
has been placed in permanent super-
vision of the Chicago, Detroit and Min-
neapolis branches.
John W. Hicks, Jr., has been appointed
manager of the Minneapolis branch.
Mr. Hicks was formerly branch man-
ager for Goldwyn at Minneapolis and
previously had been associated with the
Famous Players-Lasky Corporation in
the St. Louis and Omaha offices.
Those who will attend the meeting in
New York next week are the follow-
ing district managers : Harry Asher,
Boston; W. E. Smith, Philadelphia; C.
E. Holcomb, Atlanta; Louis Marcus,
Salt Lake City; Herman Wobber, San
Francisco; and the following special
representatives : H. W. Buxbaum, Pitts-
burgh ; John W. Allen, Chicago; Myron
H. Lewis, Kansas City.
B. P. O. Elks Sponsor Film
for Disabled Service Men
THE B. P. O. Elks, through its War
Relief Commission, has entered
the motion picture field. This was
announced at a recent meeting of the
Commission, at which it was stated that
a fund of $50,000 had been set aside for
a motion picture program to be used
as publicity for the Federal Board of
Vocational Education, an institution
created by the Government to aid dis-
abled soldiers and sailors.
The program will consist of a five
reel feature entitled "The Greater Vic-
May 17, 1919
tory," a three-reel subject and a two
reel educational.
Herbert E. Hancock, director gen-
eral of H. and H. Productions Inc.,
was chosen to produce the feature.
Mr. Hancock chose as his vehicle a
story by R. J. Huntington, and con-
tracted with Claire Whitney for the
leading role. The story deals with two
professional baseball players who, after
being crippled in the war, are offered
the helping hand of Uncle Sam through
the Federal Board, which trains a dis-
abled man for a job, pays him while
learning, and then sees that he is given
a position.
Oliver Films Signs Lease
for an Additional Studio
OLIVER FILMS, INC., announces
through Harry Grossman, vice-
president and general manager,
that plans for increased production on
an elaborate scale have been perfected,
calling for the addition of studio space.
A lease has been signed for the studio
which immediately adjoins the one al-
ready being used by this company.
Having completed "The Carter Case"
serial, the company intends to continue
the production of serials and is now
busy building sets for a new episode
picture based on the Craig Kennedy
scientific stories which are being pre-
pared for the screen by Arthur B.
Reeve and John W. Grey, the name
of which will be announced shortly.
To Broaden Scope of Production.
In this connection, I. Oliver, presi-
dent of the company says : "We in-
tend to broaden materially the scope of
our production and will soon make an
announcement that will be of no little
interest to the industry. We have
found it necessary to secure more space
and were fortunate in securing space
in the building adjoining our present
studio. Mr. Grossman is now touring
the country in connection with details
of our new line of production and full
details will be announced upon his re-
turn."
Will Write for Two Talmadges.
Beulah Livingstone, who, since Janu-
ary 1, has been acting as general press
representative for the Norma Talmadge
Film Corporation, will, in addition to
continuing in that capacity, also be at
the head of the publicity department
for the Constance Talmadge Film Cor-
poration. Before signing with Joseph
M. Schenck, Miss Livingston acted for
two years as personal as well as press
representative for Mme. Olga Petrova,
and previous to that handled many
Broadway productions for Messrs. El-
liott, Comstock & Gest.
If Thi» Be the End of the Rope —
It's a more attractive situation with Peggy
Hyland in Pox's "Miss Adventure"
than fiction writers admit.
More Recognition for Ballin. I
Hugo Ballin, Goldwyn's art director,
has received a request to design for the
new Art Theatre, which is to become
an institution in Los Angeles. Mr. Bal-
lin, before his association with Gold-
wyn Pictures, was the winner of the
Shore prize of the National Academy
of Design, the Hallgarten prize for a
figure picture, the Isadore gold medal,
the Thomas B. Clark and Shaw awards,
and the medal of the Architectural
League, of New York for the best de-
sign throughout the country of a swim-
ming pool.
May 17, 1919
THE MOVING PICTURE WORLD
1031
PROJECTION AN ART AT INTER-OCEAN
Export Corporation Enhances Films' Worth by
Screening Pictures in Elegantly Appointed Room
OVER on Forty-second street, very
close to the heart of the Great
White Way, the Inter Ocean Film
Corporation, whose specialty is the ex-
porting of feature photoplays, with oc-
casional releases in this country and
Canada, has something quite out of the
ordinary in the way of a screening
room.
The room is about 20 by 60 feet. At
one end is a Gardner Velvet Gold Fibre
screen, upon which a ten-foot picture
is projected. A pair of purple velvet
curtains pass in front of the screen
at the end of each photoplay. These
curtains are motor controlled from the
projection room, where they are han-
dled by the projectionist.
Primarily the room was designed so
that visitors could be entertained in
refined, beautiful surroundings and see
the screening of the pictures to the
best possible advantage. To this end
special attention was given the decora-
tion, ventilation, lighting, furnishing,
etc., of the auditorium and the projec-
tion room itself was planned and
equipped with the view of enabling the
projectionist to secure the best possible
results on the screen.
Room Is Tastefully Artistic.
The length, breadth and height of the
auditorium room is so balanced that a
good foundation was provided for the
decorator. The walls are paneled in
Louis XVI. style. Between the panels
are pilasters with ornamental caps, and
above is a border effect in plaster re-
lief. The wall panels are decorated in
mauve color mottled effect. Surround-
ing stiles, mouldings and pilasters are
in complimentary colors. All caste re-
lief ornamentation is in soft pastel
shades. The entire work is glazed, giv-
ing a quiet, restful effect, combined with
richness.
The floor is a special cork, laid in diag-
onal squares, with parting strips in
ivory color.
In the ceiling are four etched dif-
fusing bowls, concealing incandescent
globes. These bowls conform to the
period of the room. Rich old-gold
frames hold them in position. The wall
brackets are also in old gold, with small
back panels of old blue and ivory wedge-
wood. Miniature orange-colored silk
shades, lined with purple, cover the
candles. Ventilation is all that could
be desired.
The furnishings consist of a luxurious
divan at the rear, set on a raised plat-
form. Leather was dyed to harmonize
with the walls, and was used for this
divan and some of the chairs. The chairs
are all finished in enamel. Those not
upholstered in leather are in old blue
and gray silk damask. Small memor-
andum tables and telephones are pro-
vided. The screen is surrounded by
rich velvet, purple in color. Care was
taken that enough of this be used to
serve the purpose, without unbalancing
the decorative effect of the rest of the
room.
Projection Room Remarkable.
The projection room itself is remark-
able for an installation of its kind. It
is of goodly dimensions for such a
plant, has glass-covered ports, all neces-
sary safety port shutters and ample
ventilation by means of an adjustable
opening in the exhaust pipe of the main
ventilation system. Adjoining is a re-
winding room, fully equipped for the
purpose for which it is intended. The
construction is of concrete and the floor.
of course, of cement. The walls are
painted in harmonious colors. There
are toilet facilities, including wash
basin with running water for use of the
projectionists. Two Simplex projectors,
late model, are installed.
The Inter-Ocean Film Corporation is
very proud of its screening room, as
well it may be. The projection room
and its equipmen*- would do credit to
some of our best theatres and is a thou-
sand per cent, better than the pro-
jection room in very many theatres
which call themselves high class. Pro-
jection is in charge of Donald B. Shep-
ard. It is no unusual thing for Mr.
Shepherd to project 12,000 feet of film
in a day, same being, for the most part,
for the benefit of foreign buyers.
RICHARDSON.
Buys Rights to Garson Film
for Kentucky and Tennessee
COL. FRED LEVY, of the Big
Feature Rights Corporation, Louis-
ville, Ky., has bought the Ken-
tucky and Tennessee Rights to "The
Unpardonable Sin." The corporation
will put out the production as a road
show at prices ranging from 25 cents
to $1, percentage bookings only. Ar-
rangements have been made already for
two weeks in Louisville.
This is the second big deal Col. Levy
has closed for the Big Feature Rights
Corporation. He bought the Kentucky
rights to "Mickey." The Big Feature
Rights will handle these two pictures
separately and will have special men in
charge of them.
The two prints of "Mickey" have been
booked solid to the middle of Jure.
Kentucky towns that ordinarily hesi-
tate to advance prices for one day, are
booking "Mickey" for three days at
advanced prices.
Joseph Steuerle, manager of the Wal-
nut Theatre, in Louisville, which played
"Mickey" a week has booked it for a
repeat of a week. This is the first
time the Walnut has ever booked a
repeat.
M. B. Stockley of the Princess Theatre
Hopkinsville, who shows "Mickey" May
18 and 19 was inclined at first to run
it at 15 and 25 cent prices, but has
advanced them to 35 cents on reports
of the tremendous success of "Mickey"
elsewhere, especially in Nashville, at
the Knickerbocker.
Inter-Ocean's New Projection Room for Export Showings.
An indication of the development of the American film export business.
Guest to Write Stories
for Nelson Productions, Inc.
HARRY R. GUEST, for the past
three years publicity representa-
tive for the John H. Kunsky cor-
poration, controlling ten of Detroit's
leading photoplay theatres, has resigned,
to become affiliated with H. N. Nelson, of
Nelson Productions, Inc., in the capac-
ity of scenario writer and assistant to
Mr. Nelson.
Mr. Guest won considerable promi-
nence in film and amusement circles of
Michigan through his editorial work on
John H. Kunsky's Weekly Film News.
Nelson Productions, Inc., are entering
upon a new field of advertising \yith
which it plans to cover the United
States. The films are called "Posed
from Life Photoplaylets," and Mr. Guest
will supply the stories required for this
enterprise.
1032
THE MOVING PICTURE WORLD
May 17, 1919
SCIENTIFIC SHOWMANSHIP IS NEEDED
Selznick Points Out How Big a Problem Has To
Be Solved by Exhibitors — ^What Select Proposes
SCIENTIFIC exploitation is to be the
most important development of the
moving picture industry," said Lewis
J. Selznick, president of the Select Pic-
tures Corporation. Exploitation was the
principal theme of the recent conven-
tion of the Select branch managers in
New York and since then the organiza-
tion has been busy developing plans for
co-operation with exhibitors along new
and advanced lines.
Why It Has Become Necessary.
"Pictures are costing more money than
ever before," continued Mr. Selznick.
"The public is educated and will not
stand for anything but the best. The best
is expensive. The exhibitor to be success-
ful must meet this demand and the pro-
ducer cannot keep going ahead unless
the improvements can be made profit-
able. Popular stars, great stories and
high class directors all cost more than
ever before. Consequently it is necessary
that the exhibitor from whom must
come the money to pay for these big
productions, shall increase his receipts.
The aim of the Select Pictures Cor-
poration always has been to co-operate
with the exhibitor and guarantees that
he shall make a profit on every produc-
tion.
"We now propose to help exhibitors
become better showmen. We are organ-
izing an exploitation department along
these lines. We will have a staff of
exploitation experts in every branch of-
fice who will go direct to the theatre,
study the local conditions and show the
exhibitor how he can boom his busi-
ness.
Showmanship a Big Problem.
"The exhibitor has so many problems
on his hands that in many instances he
has overlooked one of the most impor-
tant phases of his business. Staging his
shows, making his theatre attractive, ex-
ercising care in booking only the big-
gest attractions and handling all the ma-
chinery of his house, he has no time left
to devote to scientific exploitation. It
makes no difTerence what he has in his
theatre, if he does not get the news
to the public, he is not going to get
the results at the box office that he
deserves.
"Quality in itself is not sufficient —
publicity in itself is not sufficient. To
get big business it is necessary to have
quality and publicity go hand in hand.
That is what Select stands for and we
expect to open the eyes of exhibitors
to possibilities of profits of which they
have not even dreamed heretofore.
How It Worked in Practice.
The new Selznick plan of scientific
exploitation has been put into opera-
tion at Providence during the pre-re-
lease showing of "Upstairs and Down,"
the first of the series of Olive Thomas
productions, in the Strand Theatre.
Cooperation with Manager Charles H.
Williams, of the Strand, began two
weeks before the opening of "Upstairs
and Down." First of all, advantage was
taken of a movie ball, held at the State
Armory in Providence Thursday night,
three days previous to the opening. Miss
Thomas led the grand march with Gov-
ernor Beeckman. Lewis J. Selznick im-
mediately assigned Randolph Bartlett of
his publicity forces and Morris Safier, of
the Boston branch of Select, to the 'task
of conducting a big exploitation cam-
paign.
Every Available Billboard.
The first move was to secure every
available billboard in the city and its
environs. The total poster display con-
sisted of 110 twenty-four sheet stands,
75 six-sheets and a great number of
handsome one-sheet portraits of Miss
Thomas, the latter being framed and
displayed prominently in stores and
other public places. For the first week
these stands were used in conjunction
with the Movie Ball committee, the
dates merely announcing that Miss
Thomas would appear at the ball. The
day after the ball every stand was post-
ed with new dates, announcing the
sliowing of the picture at the Strand
Theatre.
One week before the opening at the
Strand came the opening of a big, popu-
lar dancing pavilion at Hunt's Mills, in
the outskirts of the city, owned by Ed-
ward Fay. The Fowlers, professional
dancers, were engaged to introduce at
this event the "Upstairs and Down" fox
trot invented for the occasion and
danced to the music of the "Upstairs and
Down" song, which has just been pub-
lished. Then an amateur contest was
held, couples imitating the professionals,
and to the winners was donated a sil-
ver loving cup known as "The Olive
Thomas Trophy," the presentation be-
ing made at the movie ball. The pub-
licity given this contest brought three
thousand persons to Hunt's Mills. The
name of the picture, "Upstairs and
Down," and of the star, Olive Thomas,
was indelibly fixed upon the minds of
three thousand persons in this way.
An "Upstairs and Down" Race.
Through the Providence News, an
"Upstairs and Down" marathon race
was arranged. This race consisted in a
two-mile run through the main streets
of Providence, in the course of which
the athletes were required to go up and
down two sets of specially constructed
stairs, set in the street bearing the
Olive Thomas, "Upstairs and Down" ad-
vertising. Another loving cup was pre-
sented at the ball to the winner of this
event. For eight days the Providence
News carried a seven-column line on its
sports page, working up interest in the
race and the last two days it gained
first page publicity.
Meanwhile, through the ball commit-
tee, slides were projected in all the
theatres of the city, with this word-
ing: "Olive Thomas says, 'Meet me at
the Movie Ball, State Armory, Thurs-
day evening, April 24, and we will dance
'Upstairs and Down,' the new Selznick
Pictures fox trot."
Many Window Displays.
Various window displays were ob-
tained from merchants, one of the most
striking being designed by the Outlet,
the largest department store in Provi-
dence. This store was featuring a
"Gingham Week" and built a stairca-e,
carrying out the "Upstairs and Down"
idea, from bolts of this material, with
the one-sheet portrait of Miss Thomas
in the centre.
Billie Rhodes Has a Fancy Roadster for Her Road-Roaming Romance, "In Search of Arcady."
Which is her newest Robertson-Cole feature, released by Exhibitors Mutual, and not a road show.
May 17, 1919
THE MOVING PICTURE WORLD
1033
by the Anthony Furniture Co. This firm
featured a one-week "Upstairs and
Down" sale. Special articles were listed
for all parts of the house, up and down
stars, and each item of the newspaper
advertising carried the line, "Upstairs
and Down," price $ ." This ran all
through the week that the picture was
shown at the Strand.
Music Stores Featured the Song.
The local music stores stocked up with
copies of the song, "Upstairs and Down,"
and big window displays on the main
streets helped in the general boost. "Up-
stairs and Down" sundaes were served
at the soda fountains of the Liggett
Drug Stores and the Gibson Confec-
tionery Company.
DIRECTS ADVERTISEMENT TO AVIATORS
Ralph Ruffner, of the Rialto, Butte, Mont., Puts
Sign on Roof of Theatre and Profits Thereby
Cleveland Soon to Have
Three More Theatres
INDICATIONS that Cleveland soon
will be covered with large neighbor-
hood theatres as well as big down-
town houses, were given further notice
the first week in May, when announce-
ment was made of the sites and details
for two new neighborhood theatres.
The first one to go up will be located
at Hayden and Shaw avenues. East
Cleveland, and is to be built by the
Shaw-Hayden Amusement Company. It
will cost $125,000 and be constructed of
reinforced concrete, steel and brick.
There will be a dance hall in it and
also store rooms.
This theatre will seat 1,000 people and
has already been leased to J. J. Mellert
for ten years. A $20,000 organ will be
one of the features.
The other theatre is the Fulton
Square, which will go up at Bridge
avenue and West Thirty-second street.
It will seat 1,500. This house will be
constructed by S. Somerfield, contractor,
and has been leased for fifteen years to
W. G. Montgomery, owner of the
Golden Eagle and Camera theatres. The
approximate cost will be $150,000.
The deal for the new Rialto Theatre,
on West Twenty-fifth street, has been
completed and will start at once. This
house will seat 1,100. Sam H. Weis is
the architect.
"All the King's Horses"
Name of New Film Firm
IN the way of odd and distinctive
names of concerns incorporating in
the motion picture business, first
honors unquestionably go to the "All
the King's Horses Corporation," which
was incorporated with Secretary of
State Hugo a day or two ago by Will-
iam K. Hall, Fred Calvin and Nevin
Clark, all of New York. The company
begins business on $50,000. Other mo-
tion picture concerns incorporating in
this State last week were the Victory
Theatre Corporation of Herkimer, $40,-
000; T. P. Griswold, William Manion
and F. M. Baker; the M. L. B. Con-
struction Corporation, $50,000, Robert
Mintz, Jacob Prager and Jacob Landy,
all of New York; the Feature Amuse-
ment Company, $1,000, Myron Sulz-
berger, Edna Egan and Claire Goldberg,
of New York; the Hobart Henley Pro-
ductions, Inc., $100,000, Harry P. Diggs,
Frank L. Drum and William Eisen-
hardt ; the Film Investing Corporation
of New York, $100,000, Paul Kaiser, Jr.,
James B. Hopkins and Morris Panger.
GRANT.
CREDIT Ralph Ruffner with being
the first to advertise his theatre
to the birdmen. He is the first to
make a direct and exclusive appeal to
the airmen. For years it has been cus-
tomary for tradesmen in the cities to
letter the tops of their delivery wag-
ons to advertise to those on the upper
floors of tall buildings, but Ruffner seems
to be entitled to the credit of being the
first to paint a sign on the roof invit-
ing the patronage of the flyers, as the
accompanying illustration shows.
The Flying Circus, which has been
touring the country in the interest of
the Victory Loan, gave an exhibition at
Butte, Mont., on Sunday, April 27, and
early that morning Ruffner spread on
the roof of his theatre white sign cloth
letters nine feet high. He had just
fastened them down to his satisfaction
when the first of the planes appeared,
an hour or more ahead of schedule, and
Ruff congratulated himself that he was
just in time.
Brings Passes to Flying Field.
He hustled out to the flying field with
some passes in his pocket to look up
the man who was to make photographs
for the local Loan Committee and found
Lt. Miller, who laughed when Ruff
begged him to be sure to get the Rialto
sign into the picture he was making.
The lieutenant laughed and explained
that it was he who formed the advance
guard, coming in ahead of the others
that the committee could get an early
start on the plates.
"I could not overlook your sign," he
said. "It was the most conspicuous
thing in sight and I wondered who
was advertising to get our business."
When the photographs came out the
shots showed the theatre very clearly
in some of the low altitude exposures
and was to be seen even in those taken
a mile above the town. Of course the
local papers gave the house a triple
column display and Ruff made the sign
do double duty in appealing not only to
the airmen, but to the rest of the town.
The idea came too late to be done in
permanent form, but it is now dupli-
cated in paint and will be kept freshly
whitened to serve as a guide to cross-
country fliers.
Wanda Hawley Signs with
Famous Players-Lasky
WANDA HAWLEY, who has done
such consistently good work in
many Paramount and Artcraft
pictures and special productions from
the Lasky studio, has just been placed
under contract for three years more to
play leads.
Miss Hawley did very effective work
in Cecil B. DeMille's "We Can't Have
Everything," and is again seen to ad-
vantage in the same producer's new Art-
craft Special, "For Better, For Worse."
She plays the leading feminine role op-
posite Robert Warwick, the star, in
"Secret Service," a Paramount-Artcraft
special directed by Hugh Ford, and will
also be seen as leading woman for Wal-
lace Reid in "You're Fired !"
Possibly her most outstanding work
of the year will be in the title role of
"Peg o' My Heart," the Hartley Man-
ners play which Olga Printzlau has
scenarioized for Paramount-Artcraft
special release and which William C.
DeMille will direct.
This Rialto Is Getting Ready for Airplane Patrons.
Butte, Montana, has an exhibitor who is up to date and up in the air all at once.
1034
THE MOVING PICTURE WORLD
May 17, 1919 S
TAX REGULATIONS TO BE ISSUED SOON
Bureau of Internal Revenue Compiles Regulations
for Motion Picture Imposts — All Phases Covered
THE regulations surrounding the
payment and collection of taxes
affecting the motion picture in-
dustry will be issued by the Bureau of
Internal Revenue within a few days,
according to officials of the Treasury
Department, who are now engaged in
their compilation. These regulations
will go deeply into all phases of the
taxes, and it is declared that, after
they have been issued, nobody will
have any excuse for not complying
strictly and properly with the law.
No quarter will be given persons who
attempt to evade payment of taxes.
In all regulations now being issued,
special attention is paid to possible
ways of getting around taxes, and where
and how the tax accrues is definitely
stated in order that there may be no
"misunderstandings" later. In this con-
nection, special attention is being paid
to "colorable" sales. Experience has
taught the Government that persons
liable to tax frequently resort to "gen-
tlemen's agreements" for the purpose
of evasion, and this question received
consideration last winter when the tax
bill was framed.
Tax Based on Market Value of Film.
The Bureau of Internal Revenue de-
clares that if a manufacturer, through
the device of a selling branch or in
any other manner, contrives to sell
under the market price, with the result
of benefiting his business or with the
intent to cause such benefit, the tax
shall be based on the fair market value
of the articles and not on their nominal
selling price.
The bureau has also ruled that if a
taxpayer overpays the tax due with
one monthly return, he may take credit
for the overpayment against the tax
due with a succeeding month. Simi-
larly, if he overcollects a tax, he shall
refund the overcollection to the pur-
chaser from him.
Provision is made in the new revenue
bill for the exemption from tax of
sales made for export.
Rembusch Manager Is Fined.
H. H. Cook, manager of the Man-
hattan Theatre, Indianapolis, a picture
house owned by Frank J. Rembusch, at
136 West Washington street, that city,
was fined $10 and costs by Judge Walter
Pritchard in city court, Wednesday,
April 30, on a charge of storing motion
picture films without a permit.
J. H. Hilkene, director of the Indian-
apolis fire prevention bureau, said
enough films were found in the base-
ment of the theatre to have caused a
disaster. Under city building ordi-
nances, films cannot be stored in any
building used as an assembly hall.
Hale Hamilton and Naomi Childers
In a heart-to-heart scheme to save Hale's
heart in Metro's "After His
Own Heart."
Flora Finch Returns in "Oh Boy."
The release of "Oh Boy," Albert Ca-
pellani's "Filmusical-Comedy," co-star-
ring Creighton Hale and June Caprice,
will mark the reappearance on the
screen of Flora Finch after an absence
of more than one year. It will be re-
called that Miss Finch, immediately
upon the completion of her work in sup-
port of Bessie Love in "The Great Ad-
venture" announced her temporary re-
tirement from the screen in order to
devote her entire time to looking after
her real estate holdings.
Jack Richardson
Popular Western "heavy" appearing with
Texas Gulnan in Frohman's
two-reelers.
George Walsh Popular in Rio de Janeiro
Unique evidence of the popularity of
George Walsh, the William Fox star, in
South America was given last month
by the production in Rio de Janeiro of
a three-act stage comedy entitled "The
Rival of George Walsh." The play was
written and directed by Francisco Mar-
zullom, one of the best-known actors in
South America.
Ralph O. Proctor.
Ralph Proctor's Experience
Assists United Artists
AT Cedar Rapids, Iowa, the birth of
Ralph Proctor jn 1889 preceded
that of the motion picture indus-
try by about five years. Mr. Proctor
must have been a close student of the
intricacies of the screen long before he
started with the General Film in 1909.
He remained with General until 1915,
going then to Metro to take charge of
its Chicago office.
Mr. Proctor left the Metro to go in
business for himself as head of the
Standard Film Company, which connec-
tion he discontinued to assume the
branch management of the Pathe in the
Central West and Coast territories. Mr.
Proctor resigned from Pathe to associ-
ate himself with Hiram Abrams, general
manager of the United Artists Distrib-
uting Corporation.
There is something about Ralph Proc-
tor that attracts.
Omaha Board Adopts New Trade Rules.
The Omaha Film Board of Trade, at
Its regular meeting April 28, adopted
trade rules and affiliated with similar
boards of trade in Middle Western cities.
The principal trade rules are those re-
quiring that all film be shipped C. O. D.
unless paid for in advance, and black-
listing any exhibitor who books a pic-
ture for one town or for a certain time,
then exhibits it in more than one town
or for a longer period than that for
which it was booked. The exchange
men also oppose the practice of cancel-
ing pictures for no satisfactory reason
without living up to the contract with
the exchange.
Pearson Given Farewell Dinner.
Members of the Minneapolis Film
colony gave a farewell banquet at the
Radisson Hotel in honor of E. R. Pear-
son, who has resigned as manager of
the Minneapolis First National Ex-
change. All of the Minneapolis ex-
changes and a number of local picture
houses were represented at the banquet.
Mr. Pearson, whose successor with First
National is J. F. Cubberly, plans to go
to New York after a visit in Nebraska.
May 17, 1919
THE MOVING PICTURE WORLD
1035
NO ALBANY NEWSPAPERS DURING STRIKE
»
Exhibitors Without Usual Advertising Mediums for
Several Days — Telephones and Slides Do the Work
ac-
and
the
Albany, May 7.
WHAT would you do, proprietor or
manager of a moving picture the-
atre, if you lived in a city v^^here
every single one of the newspapers sud-
denly suspended publication because of
a strike among the employes? What
means would you adopt to advertise
your pictures? Does such a condition
of things have a tendency to decrease
or increase audiences?
This is the predicament which the
motion picture theatres of this city of
113,000 population, the capital of the Em-
pire State, suddenly found itself in one
day last week when all four of the
newspapers erased to publish on
count of differences over wages
hours.
There is no question but that
proprietors and managers of the mov-
ing picture theatres managed to get
around the difficulty in a way that was
decidedly interesting. With several
large features booked, the managers
found themselves confronted with a sit-
uation that offered no means of adver-
tising their shows except through the
ordinary slides.
Telephone and Slides Used.
George Roberts, head of the Albany
Exhibitors Local, and proprietor of the
Hudson avenue house, which plays to a
more or less residential clientele, hit
upon the idea of utilizing the telephone
to the fullest possible extent. Slides
each evening announced the features
for the week and also informed the
people to telephone the theatre each
day and learn what pictures were to be
shown and to spread the information
to their friends.
"The first days, from 9 o'clock in the
morning until evening, we probably had
from 600 to 800 telephone inquiries,"
said Mr. Roberts. "The second day
there were a thousand or more, the
news apparently spreading over the
city, and before the end of the week,
the buzz of the telephone bell was al-
most incessant. The other managers
adopted the same idea and I think that
our audiences were just as large and
possibly larger as the days passed, as
though we had the opportunity of ad-
vertising in the columns of the news-
papers. Of course, there were many
who came to the theatres for the first
show, deprived as they were at home
from reading their evening newspaper."
Differences between the newspapers
and the employes were at least tempor-
arily settled to-day, the employes hav-
ing returned to work with the under-
standing that the situation would be
submitted to a board of arbitration.
GRANT.
Audrey Munson in Canada;
Can't Get U. S. Passport
AUDREY MUNSON, one time a res-
ident of Albany, and whose father
resides in Syracuse, has been re-
fused a passport by the United States
authorities and may be forced to re-
main in Canada, according to a letter
from Miss Munson which reached
friends in Albany a day or so ago. Miss
Munson went to Canada in connection
with the examination of her film, "Pur-
ity," which was investigated by the Ca-
nadian authorities before being passed.
Miss Munson is now in Toronto and,
according to^ her letter, she may follow
the suggestion which has been made by
a number of Canadian friends to remain
in Canada, organize her own film com-
pany and produce motion pictures
there.
According to Miss Munson's letter,
she is undecided and rather upset on
account of the unexpected development
in connection with her passport. She
writes that there is a possibility of her
going to England for some one of the
film producing companies there. Miss
Munson was recently received by Sir
William Meredith, Chief High Justice
of Canada, at Osgood Hall.
GRANT.
Charles Pathe in New York;
Plans Several Months' Stay
CHARLES PATHE, Chevalier of the
Legion of Honor, and head of the
great international motion picture
organizations bearing his name, arrived
in New York on April 29 for a stay in
Charles Pathe.
this country of several months' dura-
tion. He was met at the dock by Paul
Brunet, vice president and General man-
ager of Pathe Exchange, Inc. This is
Mr. Pathe's first visit to this country
in several years, his last being before
the United States entered the war, and
at a time when the German submarines
were making trans-Atlantic travel dan-
gerous.
As Mr. Pathe was much fatigued from
his long journey he asked to be ex-
cused from making any statement at
the time and left almost immediately
for the house which has been leased for
him at Forest Hills, Long Island. It
is expected that he will grant an in-
terview to representatives of the trade
press on some day within the near
future.
It was said at the Pathe offices that
Mr. Pathe has expressed much satis-
faction with business conditions as he
finds them reflected in the Pathe Ex-
change; and that he feels a just pride
in the great growth in the organization
since his last visit, a growth which has
been particularly rapid during the past
year.
Famous Players Has Strong
Press Book on "Fires" Film
THE idea of service to the exhibi-
tors is forcefully presented by the
twenty-four page press book put
out by the Famous Players-Lasky pub-
licity department on its company's Sal-
vation Army picture, "Fires of Faith,"
with Catherine Calvert, Eugene O'Brien
and Ruby de Remer. The book, clean
looking, and artistically put together,
goes off the beaten track in a number
of respects.
The cover is the famous Salvation
Army poster which appeared as the
frontispiece of the Saturday Evening
Post, and which is used extensively by
Famous Players-Lasky in its exploita-
tion of the picture. Wherever one goes
one sees the reproduction of the Salva-
tion Army lassie watching over a
doughboy whose hands and mouth are
full of doughnuts.
The press book shows a good layout
of one, three, six, and twenty-four
sheets, mats, stills, rotogravure dis-
plays for window and lobby, advertising
cuts and mats, and well written public-
ity. Going aside from the usual run of
ideas, the work prints a roster of Sal-
vation Army officials in a number of cit-
ies in every state in the Union to whom^
exhibitors may go for co-operation on
the exploitation of the picture.
The song, "Fires of Faith," the words
for which were written by Louis &
Young, and the music composed by M.
K. Jerome, is printed with the musical
score in the press book. It is dedi-
cated to the photoplay and the refrain
is well suited to the picture. Its rendi-
tion by the orchestra and a soloist in
the garb of a Red Cross nurse at the
showing of "Fires of Faith" at the Har-
ris Theatre, New York, added much to
the general effect of the production. Ex-
hibitors planning a special setting for
the picture would do well to keep the
song in mind.
A tie-up with the book shops is pre-
sented by the possibility of using
Charles Kenmore Ulrich's novelized
version of "Fires of Faith" for a win-
dow display.
Emphasis is placed on the appearance
in the film of Commander Evangeline
Booth of the Salvation Army. The pro-
motional value of linking up with the
local Salvation Army organization is
also given prominence.
Sally Crute Recovering.
Friends of Sally Crute, whose most re-
cent screen appearance is in J. Stuart
Blackton's "A House Divided," released
by the Independent Sales Corporation
through the Film Clearing House, will
regret to hear that she has been con-
fined to the Englewood Hospital for a
week with influenza.
Miss Crute writes that she is much
improved, however, and is impatient to
get back to her film work. She expects
to be able to leave the hospital this
week.
1036
THE MOVING PICTURE WORLD
May 17, 1919
ROBERTSON-COLE FILMS IN BIG HOUSES
Company Announces Large First-Run Theatres
Booking Features Through Exhibitors Mutual
T
HERE is no more pronounced evi-
dence of the rapid growth of the
Robertson-Cole Company than the
extremely large number of first run
houses which are booking its pictures
through Exhibitors Mutual. Less than
five months after its initial feature had
been distributed in the domestic field,
Robertson-Cole is now placing its out-
put in many of the highest type of mo-
tion picture theatres in the United
States and Canada. From one end of
the United States to the other, Robert-
son-Cole pictures are showing before
the most approved audiences and are
meeting with much popularity.
It was in December that Martin
Johnson's "Cannibals of the South
Seas," which since has created a furore
in the amusement world, led the pro-
cession of Robertson-Cole releases
through Exhibitors Mutual. At that
time, it was freely predicted that it
would be impossible for Robertson-Cole
to break into any considerable number
of first run houses, inasmuch as they
had been booked solid until this fall.
Yet in a period of less than five months
Robertson-Cole has an alignment of
first run accounts that make these pre-
dictions look narrow and without judg-
ment.
Decided Open Market Best.
Robertson-Cole entered the moving
picture industry to accomplish results
solely on the merits of its attractions.
For this reason it decided that the open
market plan of handling features would
throw every company on the true box
office value of its photoplay produc-
tions. Soon after inaugurating its dis-
tribution campaign through Exhibitors
Mutual, it issued definite instructions
to sell each production on its real merit.
The highest type of motion pictures
were produced by the various units al-
lied with Robertson-Cole. Some bril-
liant specials, in addition to "Cannibals
of the South Seas," were added to the
star series, among them being "The
Turn in the Road" and "What Every
Woman Wants."
It was only a matter of time before
Robertson-Cole pictures began to meet
with the approval of audiences all over
the country. There followed the placing
of Robertson-Cole offerings in the big-
best theatres in the biggest cities.
The successful Martin Johnson feature
paved the way for pictures starring Ses-
sue Hayakawa, Bessie Barriscale, Will-
iam Desmond, Henry B. Walthall and
Billie Rhodes.
Naval Projection Expert
Visits Simplex Plant
OLAN L. HAWK, chief electrician
of the U. S. S. "Pennsylvania,"
was an interested visitor at the
the Simplex plant this week.
Mr. Hawk is an authority on naval
picture projection and is also credited
with inventing a most novel and prac-
tical method of moving his Simplex
Projector from one end of the ship to
the other without "taking down" or
disturbing the set-up of the machine.
This consists of a substantial four-
wheeled coal truck upon which are
mounted the projector, the rheostat,
the film case and a reel of cable. At
convenient places on the deck are lo-
cated plugging boxes, so that the plug
on the end of the cable can be plugged
in at a moment's notice and the ma-
chine easily operated from any location.
Mr. Hawk, who has been supervisor
of the picture projection for Admiral
Mayo since the commissioning of the
"Pennsylvania" in 1916, told of many in-
teresting incidents attending some of
the deep-sea exhibitions.
Nelson Bo Bell Appointed
Crandall's Press Agent
NELSON B. BELL, for the past
thirteen years Sunday and dra-
matic editor and special feature
writer on the Washington Post, has
been appointed by Harry M. Crandall
to the position of general press repre-
sentative of the Crandall theatres in
Washington, D. C.
Mr. Bell is a native of Valparaiso,
Nelson B. Bell.
Indiana, but received his education and
first newspaper experience in Chicago.
For four years he was a resident of San
Juan, Porto Rico, where he introduced
the first slang baseball stories ever
printed on the island, through the me-
dium of the San Juan News, the first
American newspaper established in the
Carribean. In 1905 he moved to Wash-
ington and served for a time as tariff
expert with the Interstate Commerce
Commission. His affiliation with the
Washington Post, followed soon and has
continued without interruption since.
He is the author of many short stories
and a dramatic critic of recognized at-
tainment.
For eighteen months Mr. Bell served
as press representative of Moore's
Theatres Corporation, resigning from
that position April 12.
As a member of the Crandall organi-
zation Mr. Bell will have complete
charge of the advertising and publicity
for the Metropolitan, Knickerbocker,
Crandall's, Savoy, Avenue Grand, Ap-
ollo and Meader's Theatres, comprising
the Harry M. Crandall chain — the most
extensive in the National Capitol.
Selznick Promotes Two
Salesmen and a Manager
FURTHER developments in keeping
with the announced policy of Lewis
J. Selznick, president of Select Pic-
tures Corporation, to fill important va-
cancies in that organization by promo-
tion from the ranks, were reported this
week. H. E. Lotz, who has been branch
manager at Select's Denver exchange,
has been appointed Pacific representa-
tive; Oren F. Woody, a salesman at the
Denver exchange, has been appointed
Denver branch manager, and Archie W.
Moses, salesman at Select's Buffalo ex-
change, has been elevated to the post
of Buffalo branch manager.
H. E. Lotz, who has been appointed
Pacific representative, will have his
headquarters at San Francisco, and his
territory will embrace Select's San
Francisco, Los Angeles, Denver and Se-
attle.
Woody Succeeds Lotz.
Mr. Lotz's successor at the Denver
exchange will be Oren F. Woody. Mr.
Woody has been in the motion picture
business for more than fourteen years.
He is well known on the Pacific Coast,
having been associated with the Gen-
eral Film Company and later with the
Mutual Film. Two years ago Mr.
Woody came to New York to become
sale manager for Triangle, but a short
time ago he resigned that position in
order to get back among his western
friends as salesman for Select at the
Denver exchange.
Archie W. Moses, who succeeds S.
S. Webster as branch manager of Se-
lect's Buffalo exchange, first became as-
sociated with Select when Charles R.
Rogers was manager of the Buffalo ex-
change. Before his association with
Select Mr. Moses was a salesman for the
Fox Film Company in Buffalo, and be-
fore that he was assistant manager of
the Strand Theatre in Syracuse.
World Pictures Buys a Sarver Story.
World Pictures announces the pur-
chase of an original story by Lucy Sar-
ver which will be used as the next star-
ring vehicle for Madge Evans. Work
on the picture will begin Alonday, May
12, at the World Studio at Fort Lee.
"Home Wanted," the title of the tale,
although written for a child star is es-
sentially a picture play of interest to
adults.
The story is such that it will appeal
to grown ups because of its heart inter-
est and the eternal affection that every-
one has for children.
ORTH FORMS MARS COMPANY.
George Orth, who was recently dis-
charged from the photographic detach-
ment, has organized the Mars Film Cor-
poration to produce one reel comedies
and five reel features under his personal
direction. One of the first to be pro-
duced will be "Fine Gold," written by
Paul Price, to be photographed by Jack
Young.
The supporting cast includes George
Ross, Miss M. Block, Bert Baumell and
Gladys Core.
May 17, 1919
THE MOVING PICTURE WORLD
1037
DOROTHY DALTON FLIES TO ALBANY
Famous Players-Lasky Star Dares Dizziness in
Seaplane to Make Bond Speeches— $50,000 Sold
IN the city of legislators and laws,
Dorothy Dalton proved herself a
good fellow today, and as a result
the efforts of the local committee en-
gineering the Victory Loan were en-
riched by tens of thousands of dollars.
Temporarily deaf from the roar of a
seaplane's engine, Miss Dalton spoke
April 30 from a platform on State
street, addressing a large crowd, meet-
ing Governor Alfred E. Smith later on,
and then motoring back to New York
to keep an appointment. The coming
of Miss Dalton to the Capitol City by
seaplane from New York was heralded
far and wide through the newspapers
and attracted great attention, proving
one of the cleverest bits of advertising
which has so far characterized the
Liberty Loan committee of this city and
country.
Reaches Albany at 8.30 P. M.
Miss Dalton reached this city at 8.30
o'clock last night, the machine drop-
ping in the Yacht Club's anchorage after
a graceful swoop from high among the
grayish clouds. All day a crowd had
waited along the river front to extend a
welcome to the star. According to the
first announcement, she was due to
reach here at 1 o'clock in the afternoon.
There was a high wind blowing through-
out the day, retarding the flight. Word
reached Albany at 2.50 o'clock that Miss
Dalton had left Keyport at 2.40. The
crowd dwindled but later on was aug-
mented by the presence of hundreds who
flocked to the Yacht Club between 5
and 6 o'clock. The dinner hour was
forgotten by many who were anxious
to be on hand when the seaplane showed
up.
$50,000 In Bonds Sold.
Telephone messages to Newburgh,
Kingston and Poughkeepsie failed
to bring any word concerning Miss
Dalton. Later on, this was explained
by the fact that she was flying at an
altitude of 4,000 feet. When the night
boat pulled out for New York at 8
o'clock, the crowd gave up hope and
filtered tg homes and theatres. Miss
Dalton arrived a half hour later, grabbed
and spoke ten minutes, and sold over
some coffee and rolls at the Hotel Ten
Eyck, motored to the Hudson Theatre
$50,000 in Liberty Bonds. On account
of the lateness of the hour, her speech-
making engagements at Proctor's Grand
and elsewhere were canceled.
Greensburg's City Council
Votes Against Sunday Shows
PICTURE THEATRES will not be
permitted to open on Sundays at
Greensburg, Ind., as a result of the
action of the city council, which, by a
vote of three to one, recently went on
record as being opposed to the Sunday
show proposition.
The council's action was taken at a
special session April 22, when voting on
a request made by William Francis,
proprietor of the Southside Theatre,
that he be permitted to operate his
theatre on Sunday. Three councilmen
voted to refuse the request, one voted
for it, one did not vote and one mem-
ber was absent.
The vote was recorded after two pe-
titions, one favoring the request and the
other opposing it, had been presented to
the council. The petition presented by
Mr. Francis was signed by 239 citizens,
who expressed themselves in favor of
the Sunday shows. The other petition
presented by the ministerial associa-
tion and the church people was signed
by 210 persons, who, it was alleged,
were opposed to the proposition.
The Sunday opening question has
been up before at Greensburg during the
last few years, but each time has been
defeated.
The Modern Mermaid.
Dorothy Dalton and Pilot Zimmerman
at the end of their flight from
New York to Albany.
Robertson-Cole Expands
Its Foreign Distribution
ANOTHER link has been forged in
the chain which Robertson-Cole is
drawing around the world. It has
just closed a deal with the Oriental
Trading Companj^, of Soerabaya, Java,
whereby a number of its productions
will be distributed in the territory of
the Dutch East Indies, Strait Settle-
ments, and the Federated Malay States.
Karel Hymans, head of the Oriental
company, who was in New York, con-
summated the deal, which is considered
one of the most important made in re-
cent weeks by Robertson-Cole. •
All the stars, whose products are re-
leased in the United States and Canada
by Robertson-Cole will be seen in the
Oriental's territory under the arrange-
ment with Robertson-Cole.
There is now practically no corner
of the earth where Robertson-Cole is
not strongly represented by its motion
picture product.
Leon Schlesinger, with offices, at 220
West Forty-second street. New York,
has been appointed exclusive buying
agent for the Oriental Trading Company
in the United States.
A Real Lover of Music
Is Albert Roscoe, who listens to Theda
Bara in her Fox feature, "The
Siren's Song."
Films Indiana Soldiers
on Arrival in New York
S BARRETT McCORMICK, manag-
^ing director of the Circle Theatre,
• Indianapolis, has put over many at-
tractive advertising and publicity stunts
since the Circle has been in operation,
but his latest — the sending of a special
photographer to New York to get mov-
ing pictures of the Indiana boys return-
ing home on the Leviathan — is believed
to have surpassed all of the rest.
The photographer got excellent views
of the docking, had the pictures devel-
oped and printed, and brought the films
back to Indianapolis less than three
days after the actual arrival of the
transport which brought the boys back.
The pictures, which were featured at
the Circle all week, showed the prog-
ress of the reception committee, which
went to New York from Indianapolis,
from the time it left the shore to go
to welcome the boys until the soldiers
trooped down the gangplank of the big
Leviathan. There were "close-ups" of
Brigadier-General Douglas MacArthur,
commanding the 84th Infantry brigade;
Colonel Robert H. Tyndall, of Indian-
apolis, commanding the 160th; Captain
Jesse Fletcher and Lieutenant Charles
Clift. The film closed with a glimpse
of some of the jolly fighters of Battery
A, one of the two Indianapolis batteries
in the division, grinning excitedly into
the camera.
The film, which enabled the "folks
back home" to get a glimpse of their
boys before they get here, is to be sent
to L,afayette, Bloomington and other In-
diana cities for exhibition.
Theatres Suffer Again.
Although the license ordinance of
Louisville was amended to practically
eliminate many industries included in
the first draft, the amended ordinance
carries about the same license taxes for
theatres as the original draft. As usual
the theatres carry the brunt of every
movement started looking toward in-
creased revenue.
1038
THE MOVING PICTURE WORLD
May 17, 1919
ON THE SCREEN IN MANY CITIES
(Features Booked for
Eureka, Cal.
Orpheum (J. Lindsay Brown). — George
Walsh, in I'll Say So (Fox); Gladys Brock-
well, in Forbidden Room (Fox).
Indianapolis.
Circle (S. Barrett McCormick). — Grif-
fith's The Girl Who Stayed at Home
(Artcraft).
liOa Angeles.
Grauman's. — Bryant Washburn, in Some-
thing to Do (Paramount).
Broadway (T. L. Tally). — Anita Stewart,
in Mary Regan (First National).
Minneapolis.
Garrick (J. K. Johnson). — Griffith's The
Girl Who Stayed at Home (Artcraft).
Winnipeg.
Province (H. L.. Jernberg). — Norma Tal-
madge, in Heart of Wetona (Select).
Gaiety (H. L. Jernberg). — Pauline Fred-
erick, in Daughter of the South (Para-
mount).
Philadelphia. •
Fairmont (H. M. S. Kendrick). — Alice
Brady, in The World We Live In (Select).
Theda Bara, in When Men Desire (Fox),
Mary Pickford, in Captain Kidd, Jr. (Art-
craft).
Detroit.
Majestic (Geo. E, Guise). — John Barry-
more, in Test of Honor (Paramount);
Vivian Martin, in Small Town Girl (Para-
mount).
Regent (Tom H. Ealand). — Mary Pick-
ford, in Captain Kidd, Jr. (Artcraft).
Orpheum (Tom H. Ealand). — Mabel Nor-
mand, in A Perfect 36 (Goldwyn).
Madison (John H. Kunsky). — Cecil B.
DeMille's For Better, for Worse (Art-
craft).
Washington (John H. Kunsky). — Stolen
Orders (World).
Adams (John H. Kunsky). — Mary Pick-
ford in Daddy Long Legs (First National).
Liberty (John H. Kunsky). — Harold
Lockwood in Shadows of Suspicion
(Metro); Mitchell Lewis in Code of the
Yukon (Select).
New York City.
Eighty-first Street (A. H. Shackman).
— William Russell, in Some Liar (Ex-
hibitors Mutual); Dorothy Dalton, in The
Homebreaker (Paramount).
Strand (Joseph Plunkett). — Mary Pick-
ford, in Daddy Long Legs (First Na-
tional).
Rivoli (Hugo Riesenfeld). — Norma Tal-
madge, in The New Moon (Select).
Rialto (Hugo Riesenfeld). — Marguerite
Clark, in Let's Elope (Paramount).
Fox's Audubon (Ben Jackson). — Charles
Ray, in Greased Lightning (Artcraft) ;
Theda Bara, in The Siren's Song (Fox).
Fox's Academy of Music (Charles
Wuerz). — Dorothy Gish, In Peppy Polly
(Artcraft); Tom Mix, in The Coming of
the Law (Fox); Henry B. Walthall, In
Modern Husbands (Mutual); Peggy Hy-
land, in Miss Adventure (Fox).
Fox's Bay Ridge (William Waldron). —
John Barrymore, In The Test of Honor
(Paramount); Dorothy Gish, in Peppy
Polly (Paramount).
Fox's Bedford (Harry W. Moore). —
Mabel Normand, in The Pest (Goldwyn);
Fannie Ward, In Cry of the Weak (Pathe).
Fox's Comedy (David Schaefer). — Wil-
liam S. Hart, in The Poppy Girl's Hus-
band (Artcraft); Tom Mix, In The Com-
ing of the Law (Fox).
Pox's Crotona (Phillip Levy). — John
Barrymore, In The Test of Honor (Para-
mount); Theda Bara, in The Siren's Song
(Fox).
Fox's City (Sam Fried). — Edgar Lewis,
in Love and the Law (Sherry) ; Doris
Kenyon, In Twilight (Sherry).
Fox's Folly (Harry Lipkowitz). —
Dorothy Dalton, In Beyond the Law (Ay-
won); Fannie Ward, In Cry of the Weak
(Pathe).
Fox's Jamaica (John Spagna). — Charles
Ray, in The Sheriff's Son (Paramount),
Week of May 12.)
Norma Talmadge, in The Probation Wife
(Select).
Fox's Ridgewood (A. H. Anderson). —
John Barrymore, in The Test of Honor
(Paramount), D. W. Griffith's The Girl Who
Stayed at Home (Artcraft).
Fox's Star (Arthur E. Smith). — John
Barrymore, in The Test of Honor (Para-
mount); Theda Bara, in The Siren's Song
(Fox).
Fox's Terminal (Fred. M. Shafer). — Tom
Mix, in The Coming of the Law (Fox);
Marion Davies, in Getting Mary Married
(Select).
June 5 Marks $25 Increase
in Fee of 306, 1. A. T. S. E.
NOT June 1, but June 5, is the date
set by Local 306 of I. A. T. S. E.
as the day from which will date
the increase in its initiation fee from
$75 to $100. A communication from M.
J. Rotker, corresponding secretary of
Local 306, which has its headquarters in
the Gaiety Theatre Building, brings the
information that June 1, as announced
in the May 3 issue of the World was a
little premature.
Although there is not much difiference
between June 1 and June 5, the Local is
desirous of giving prospective members
as much more opportunity as possible
to affiliate through it with I. A. T. S. E.,
and does not want four days or $25 to
stand between a prospective and a union
certificate.
Guetlein Engaged by International.
The International Film Service, pro-
ducers of the tri-weekly news reels is-
sued under the independent titles of
Hearst News, International News, and
Universal Current Events, which are re-
leased through the Universal, has aug-
mented its stafif of cameramen from
among the many released men from the
service, among them being Ed. Guet-
lein.
At the time war was declared Mr.
Guetlein was covering an assignment in
Costa Rica and he returned to enlist in
the Aviation section of the army. But
his papers from Washington requested
that he enlist in the signal corps. As
soon as he entered the service he was
assigned to work in Washington. He
accompanied President Wilson abroad
on the first trip to France and returned
with him also.
Hamilton Smith Joins Universal.
Hamilton Smith, well-known screen
author, and at one time manager of the
Kalem Company, has been added to the
Universal scenario department by Eu-
gene Mullin, Universal script chief.
Smith is perhaps best known for his
"Mysteries of the Grand Hotel," which
was produced as a series of two-reel
episodic dramas by Kalem. He will
specialize on serial work at Universal
Citv.
Labor Body Asks Sunday Shows.
The Geneva (N. Y.) Federation of La-
bor has presented two petitions to the
Common Council of that city request-
ing that ordinances be introduced to
permit Sunday movies and ball games.
The petitions have been referred to Al-
derman Louis H. Guard, chairman of the
law committee, and it is understood
that the necessary ordinances will be
presented to the council. The ordinance
relating to ball games will undoubtedly
pass, but it is feared that the one re-
lating to the theatres will not. Geneva
officials claim they favor Sunday ball
games, but are opposed to the opening
of the theatres on Sunday. The the-
atre managers are at present planning
to conduct a campaign to gain popular
support.
Blackton Signs Mme. Margaret Barry.
An important member of the support-
ing cast being assembled by J. Stuart
Blackton for his newest production,
the theme and title of which have not
yet been announced, is Mme. Margaret
Barry, a Russian actress.
Although Madame Barry is an Amer-
ican by birth, California being her na-
tive state, most of her career has had
Russia for its setting.
Madame Barry's work under Commo-
dore Blackton's direction in this picture
is really her first screen experience. She
appeared before the camera for the
Pathe Freres Company in London some
time ago in a series of filmed legends
but she has never before appeared in a
feature photoplay, so she considers her
Blackton engagement as her entry into
the picture field.
Sunday Question Quiescent in Albany.
Not until some definite action is taken
toward securing Sunday motion picture
shows in the neighboring cities of
Schenectady, Watervliet and Rensse-
laer, will the proprietors and managers
of Albany's houses get busy. This much
has been agreed upon by the heads of
the ten or more houses in this city.
The managers say that they realize per-
fectly well that they have a hard row
ahead of them owing to the attitude of
Mayor Watt. If other nearby cities se-
cure Sunday shows, they can use this
as an argument to accomplish their
own ends.
Stewart Edward White
Author of "The Westerners," first of the
Great Authors' productions dis-
tributed by Hodkinson.
May 17, 1919
THE MOVING PICTURE WORLD
1039
ONTARIO EXHIBITORS HOLD CONVENTION
Canadian Managers Meet in Ontario May 5 and
6 — Co-operative Exchange Proposition Discussed
MANY Canadian exhibitors gath-
ered at Toronto, on Monday and
Tuesday, May 5 and 6, for the an-
nual convention of the Motion Picture
Exhibitors' Protective Association of
Ontario, and for the first general meet-
ing of the stockholders of the Canadian
Exhibitors' Exchange, Limited, which is
being promoted by the Ontario associa-
tion.
The first day's program consisted of
consideration of general business by the
association members. On the second
day more definite attention was paid
to the new co-operative exchange prop-
osition. The shareholders elected their
permanent directors for the new com-
pany on Tuesday. The convention vvas
held in the Sons of England Hall, with
theatre men in attendance from all parts
of Ontario and Quebec.
Out-of-town visitors were treated to
a number of entertainments which had
been arranged by a special committee
consisting of Messrs. J. C. Brady, Alex-
ander, Feighen, William Sturgess, Fer-
guson, Redway, Welsman and Cardie,
and Secretary Thomas Scott.
Special Meeting Precedes Convention.
In preparation for the convention, the
Ontario association held a special meet-
ing on Tuesday, April 22, at the associ-
ation headquarters, 143 Yonge street,
some thirty members being in attend-
ance.
A letter was received from the To-
ronto Operators' local in which it was
pointed out that the organized projec-
tion operators had decided to do busi-
ness with churches on the same basis as
moving picture theatres. The Toronto
local will supply union operators for
moving picture shows in churches when-
ever asked to do so — which has been
quite often recently.
The meeting also received a letter
from Jule and J. J. Allen, the Canadian
exchange managers, respecting the com-
plaint by exhibitors that the rates for
lithographs, heralds and other accessor-
ies were too expensive. After a thor-
ough discussion, it was decided to ap-
point a committee to confer with the
exchange managers on this subject.
Detroit Theatre Holds a
Midnight Ball and Show
ANY theatre that has the facilities
will do well to follow the original
novelty worked out by A. J.
Moeller, manager of the De Luxe The-
atre, Detroit, recently, when he gave a
midnight performance of "A Midnight
Romance," featuring Anita Stewart, pre-
ceded by a free dance between the
hours of 11 and 12. At least 500 per-
sons were on hand for the midnight
show, while those from the 9 o'clock
show remained for the dance that lasted
until midnight.
Mr. Moeller converted his foyer into
a ballroom appropo with the atmos-
phere of the picture. The theatre or-
chestra of seven pieces furnished the
music for dancing, and the floor was
filled to capacity with dancers from the
first to the last dance. At 11 :50 the
ushers escorted the patrons to their
seats, and promptly on the stroke of
12, "A Midnight Romance" was un-
reeled.
In advertising the novelty Mr. Moeller
called it a "midnight matinee," explain-
ing that the word matinee is derived
from matin, meaning early morning,
so that the performance, commencing
at the hour of 12 was a matinee in
the truest sense of the word.
"The Perfect Lover" to Be
O'Brien's First Selznick
THE PERFECT LOVER" is the
title of the first production in
which Eugene O'Brien will make
his bow as a Selznick star. The story
of "The Perfect Lover," which was
adapted from "The Naked Truth" by
Leila Burton Wells, which appeared in
Harper's Magazine, was selected as the
one best fitted to Mr. O'Brien, and the
producers feel confident that it will give
the star one of the most popular ve-
hicles of his career.
As the title implies, "The Perfect
Lover" is ideally suited to Eugene
O'Brien's personality and talents. The
picturization of the story offers bril-
liant opportunities, not only to the star,
but to every other unit of the Selz-
nick producing staff.
The story, which concerns a young
man who through outward influences
has become a personal magnet to which
women seem naturally attracted, and
who gets into serious difficulties because
of it, is a strictly human play filled with
dramatic moments, romance, love and
adventure.
Frisco Exchange Board and
United Theatres Body Meet
THE Film Exchange Board of Trade
of San Francisco recently held a
joint meeting with the United
Theatres' Association of Northern Cali-
fornia in the rooms of the latter or-
ganization at 109 Golden Gate avenue.
The organization of exhibitors, which
was incorporated last month by Charles
Godard, Sacramento; Louis Greenfield,
San Francisco; James Beatty, San Jose;
C. W. Midgley, Oakland; Peter J. Han-
Ion, Vallejo; Albert H. Moore, Berkeley,
and Lawrence E. Lund, Oakland, is now
ready to take up the work for which
it was organized and invited the mem-
bers of the Board of Trade to meet with
it in order that its purposes might be
explained.
The new organization now has eighty-
four theatres affiliated with it, main-
tains elaborate offices in the heart of
film row, has its own projection room,
with a seating capacity of more than
one hundred, its own operator, and is
commencing to review pictures with co-
operative booking in mind.
Ordynski to Make Polish Film.
Richard Ordynski, the famous director
of the Metropolitan Opera House, has
entered motion pictures and has sailed
for Europe to supervise under his per-
sonal management the making of a film
to be made in Poland, and featuring
Premier Ignace Jan Paderewski. The
production is being made by a com-
pany organized and financed by Polish
capital, and including the representa-
tive Polish business men of the east.
It is called the Tatra Production Cor-
poration, named after the principal
range of mountains in Poland. Among
the directors are : Henry Sieminski, A.
V. Piskorski and Mr. Mierzwinski. The
offices are at 150 Nassau street. New
York.
Virginia Pearson to Write a Book.
Virginia Pearsort, following the com-
pletion of her first picture, "The Bishop's
Emeralds," for Pathe, has decided to
write a little book on "The Art of Motion
Pictures."
There will be chapters in the new
book on "The Art of Make-up," "Dress-
ing for the Screen," "Pantomime as an
Art," "The Difference Between the
Stage and the Screen" and "Hints for
Picture Aspirants."
The book will be privately printed by
Miss Pearson and will be sent to those
of her admirers whom she thinks from
their letters that it will benefit. She
has no ambition to enter into competi-
tion with professional writers on these
subjects, only to express her own views.
George Siegmann Mustered Out.
George Siegmann, who created "My
Unmarried Wife," Carmel Myer's screen
success, has been mustered out of the
army reserve list. He has again joined
Universal's producing staff. Siegmann
will direct Priscilla Dean in "Pretty
Smooth," which is now being com-
pleted at Universal City. The story was
written by Joseph Franklin Poland.
LOUIS MEYER
VIRGINIA
PEARSON
™E Bishop's
Emeralds
.- <;Hcir)ON icwis
JOHNBi)BkiEN -:-■
l-ATMr
A Jewel of a 24-Sheet for
Virginia Pearson's first independen
"The Bishop's Emeralds."
t feature released through Pathe.
1040
THE MOVING PICTURE WORLD
Mav 17, 1919
LEE KUGEL GETS RID OF A GROUCH
Enters Seemingly Justified Complaint That
Press Agents Too Frequentlj^ Draw Long Bow
THE difficulty of believing what they
read must be a problem to the
huge army of exhibitors scattered
throughout the country. In looking
over the trade papers each week I won-
der how the motion picture theratre
manager can reconcile fact with fiction.
If it is hard for the salesman to con-
vince his prospect no one is more to
blame than the organization that will
permit "wild-eyed" statements to go out
under the guise of "selling arguments"
put up by the publicity man. I see pub-
lished each week biographical sketches
about "picture stars" that credit them
with having been the star of some big
Broadway theatrical success when in
fact they were only walking ladies play-
ing a "the-carriage-awaits-you-my-
Lord" sort of a part.
Announcement is made with great
gusto by a film company that at an
enormous price a most successful play,
having .had a record breaking run (with
passes), has been secured for the use of
Miss Aurora Borealis and would be put
in work immediately under the direc-
tion of "Horace Slattery," the well-
known director. Miss Borealis, it will
be recalled, co-starred with Maude Ad-
ams in "The Little Minister," having
been one of forty in the mob scene in
this famous play of James Barrie.
Exhibitor Unconsciously Fools Public.
Now the poor exhibitor, reading the
trade paper which for him is his guide
and beacon to success, books the picture
when it comes out. He uses his trade
paper as the press book and clips these
stories and unconsciously fools his pub-
lic. He fools them once and maybe
twice and then the public gets wise.
Business falls off and he begins to ask
why. He is told and then for an alibi
he quotes the press matter from the
producing company. When the sales-
man for the company comes around to
see why his contract has been canceled
he gets his answer in few but well-
chosen words.
I am not trying to teach the craft
how to put over or write publicity, but
I do get tired of reading so many
blamed lies that are founded on no pos-
sible value in selling film merchandise.
A case in point : I saw published a
few months ago in one of the trade
papers a biographical sketch of a film
actress — or star if you want to call her
such — who was co-starred with Rose
Stahl in "The Chorus Lady." I was with
the Henry B. Harris offices when Rose
Stahl starred in "The Chorus Lady" and
the woman in question played one of
the small parts in the production.
LEE KUGEL.
Farrar to Make Pictures
of New Calibre in West
GERALDINE FARRAR, who has
just ended an opera season, will
leave New York on May 10 for
the Goldwyn studios at Culver City.
Preparations that have been made for
Miss Farrar's new work on the screen
indicate that as a picture player the
Goldwyn star is entering on the most
important and significant part of her
career. From every standpoint, play
material, scenic elaboration, photog-
raphy and picture direction, the new
Farrar pictures will aim to set a new
standard not only in Goldwyn produc-
tion but in pictures everywhere. The
component parts of the first picture in
which Miss Farrar is to appear in her
new series are of the highest quality
obtainable.
Ohio Passes Law Against Bad Checks.
The Ohio Legislature has passed a bill
making it a crime to pass a check when
the signer has insufficient funds in the
bank. The passage of this bill was wel-
comed by the film exchanges of Ohio,
which are making a determined efifort
to eliminate bad accounts. The bill be-
comes a law July 10.
Exchange managers have been
troubled time after time with checks
which have come back from the banks
IB
i
marked "not sufficient funds." The new
law makes it necessary to have enough
money in the bank to cover at the time
of issuing a check. It also makes the
check itself prima facie evidence of in-
tent to defraud in case it is refused by
the bank.
Ernest Truex to Appear
in Comedies with Mrs. Drew
ERNEST TRUEX, screen and stage
star, has been signed for a series of
comedy films by Amedee J. Van
Beuren, president of the V. B. K. Film
Corporation, producers of the Para-
mount-Drew comedies, and Timely Top-
ics, Inc., producers of "Topics of the
Day," released by Pathe Exchange, Inc.
"In signing Mr. Treux to appear in
two reel comedies," stated Mr. Van Beu-
ren, "I am continuing my policy estab-
lished with my pictures starring Mr.
and Mrs. Sidney Drew, in making re-
fined comedies of feature quality with
stars of ability and reputation I am
firmly convinced that this type of screen
comedy is a favored institution in Amer-
ica and abroad and that there is suffi-
cient demand for comedies of distinc-
tion to warrant the appearance of stars
of the calibre of Mrs. Sidney Drew and
Ernest Truex in two reel pictures.
Mr. Truex began his screen career
with Mary Pickford in "The Good Little
Devil." The current release of Ernest
Truex is the Famous Players-Lasky
presentation of "Oh You Women," in
which this jovial star shares honors
with Louise Huff. His other screen pro-
ductions include "Come On In" and
"Good Bye Bill," both with Shirley
Alason, and "Caprice," with Mary Pick-
ford.
Mr. Truex is now appearing with
Taliaferro in the featured roles of
"Please Get Married," at the Fulton
Theatre, New York.
Production plans for Mr. Truex com-
edies are now being formulated by Mr.
Van Beuren and details will be an-
nounced at a later date. Good stories
are wanted for the new comedy series
and synopses should be sent to the
V. B. K. Film Corporation, 220 West
Forty-second street, New York.
Karl Formes Joins Vitagraph.
Karl Formes, a distinguished member
of the Metropolitan Opera Company un-
til recently, whose creation of one of
the principal roles in Henry Hadley's
"Bianca" at the Park Theatre, New
York, this season, is fresh in the public
mind, has joined Vitagraph's acting
forces. Mr. Formes will be seen in-
itially in "The Little Boss," in which he
supports Bessie Love, on June 2, and in
"Rogue's Romance," supporting Earle
Williams, on June 9.
No, He Isn't the "Heavy." He's Director Charles Miller
Rehearsing- a scene for his first special production which will be released by
Independent Sales Corporation.
Lucien Andriot With Capellani.
Work of enlarging the studio or-
ganization of the Albert Capellani Pro-
ductions, Inc., to accommodate the in-
creased activities of the company, is
progressing rapidly. The newest addi-
tion to Director Capellani's staff is
Lucien Andriot, formerly cameraman
for the World Film Corporation and
more recently an aviator in the Amer-
ican Cinematographic Division, who has
been appointed a member of the photo-
graphic staff of the Capellani Studios
at Fort Lee.
May 17, 1919
THE MOVING PICTURE WORLD
1041
MUSIC CUE SHEETS FOR FILMS OF CURRENT RELEASE
"The Usurper."
Released by Vitagraph.
Prepared by S. M. Berg.
Theme foi John Mriddox — Heart of Mine (Moderate Cantabile), Ralph
C. Smith.
1 — D. At openins. ~ :1."). Theme.
2 — T. Now he has come to the point. 2 :30. Stampede (Western
Allegro), Simon.
3 — T. Polly, there's a reason for. 3 :45. Theme.
4^T. While in England. 2:30. Capricious Annette (Moderato), Borch.
5 — T. He wouldn't lease under any. 2:00. Dramatic Narrative,
Pement.
6 — T. And then John Maddox. 2:00. May Dreams (Moderato),
Borch.
7 — T. There is much more than. 3 :15. Theme.
8 — T. I am connected with Scotland. 2 :45. Peacetulness (Andante
Simplice), Borch.
9 — T. Evening, John Maddox. 1 :15. Misterioso Agitato No. 66,
Smith.
10 — T. It seems to me that. 2:00. Waltz Divine (Moderato), Rosey.
11 — D. When detective climbs bushes. 4:30. Constance (Moderato
Cantabile), Golden.
12 — T. My dear chap. 2 :45. Dramatic Tension No. 36, Andino.
13 — T. It was to save my father. 3:00. Adagio (from Tragic Suite),
Mozart.
14 — T. If you tell that story. 3:30. Cradle Song (from Tragic Suite),
Gottschalk.
15 — T. As it happened, the first big. 2:45. Mysterious Nights (Valse
D Dramatic), Berg.
16 — T. Twelve o'clock and the reception. 2 :30. Theme.
17 — T. Be careful not to close the. 1 :45. Misterioso No. 29, Andino.
18 — T. I have but one question to. 1:45. Birds and Butterflies (Inter-
mezzo Capriocoso), Vely.
19 — T. I am only acting. :45. Theme.
20 — D.When John goes to curtains. 1 :15. Dramatic Agitato, Hough.
21 — T. Quentin you've done me (storm effects). 2:00. Theme.
22 — T. Do you think my buckskin. 2:45. Clematis (from Boutonniere
Suite), (Moderato poco Agitato), Tonning.
23 — T. Brightly breaks the new. 2 :00. Impish Elves, Borch.
24 — T. Beatrice was going. 1 :15. Theme.
25 — T. Out west (shots). 2:00. Indian War Dance, Herbert (to end).
"The Roaringr Road."
Released by Famous Players-Lasky Corporation.
Prepared by S. M. Berg.
Theme — Canterbury Bells (from Boutonniere Suite), Capricious Alle-
gretto), Tonning.
1 — D. At screening. 1 :45 (From Symphonette Suite.) (Lento Alle-
gro), Berge. (watch for auto and telephone bell effects.)
2 — T. Wells Fargo. 1:15. Dutch Windmill (Allegretto), Zamnecik.
3 — T. Wallace Reid. 2:00. Theme (watch for auto and motorcycle
effects).
4 — T. Fred Wheeler who has just. 3:45. Gavotte Piquante), Pierson.
5 — T. You lost two sales on. 4:15. Birds and Butterflies (Allegretto).
Vely. (telephone bell.)
6 — T. Tired or not Toodles is. 1 :15. Theme.
7 — T. The Bear has sworn. 1 :45. Babillage, Castillo.
8 — T. They're off. 3 :00. Comedy Allegro, Berg.
9 — T. The thirtieth Lap. 3 :00. Hurry, Levy.
10 — T. In the fortieth. 2 :00. Hurry No. 33, Minot.
11 — D. At the end of race. 1 :45. Joyous Allegro, Borch.
12 — T. Weeks pass, but still. 1 :15. Mysterious Nights, Berg.
13 — D.When Ward leaves. 2:30. Hunkatin (half tone one-step),
Levy.
14 — D. When Dorothy joins Toodles.
15 — T. Why were you in such. 4 :00.
16 — T. You can take another. 2 :00.
17 — D. When Dorothy phones. 1 :4.5.
18— T. I'm on, 111 plant it. 3:45.
Suite), Berge.
19 — T. Two minutes of eight. 3 :45.
Smith.
20 — T. We'll meet the train. 2:45. Stampede (gallop), Simon, (auto
and train effects.)
21 — T. The train pounds on. 3:00. Wild and Woolly (gallop), Minot
(auto and train effects.)
21 — T. He's whistling for. 2:00. Galop No. 7 (Allegro Vivace), Minot.
(effect of glass crash and steam whistle.)
23 — T. What the Dickens do. 1:00. Theme (to end).
"The Red Lantern."
Released by Metro Pictures Corporation.
Prepared by S. M. Berg.
Theme for Mahlee — "A Japanese Sunset" (Oriental Andante) — Deppen.
1 — D. -At screening. 1 :00. Lento Allegro (from Symphonette Suite)
(Dramatic Opening), Berge.
2 — T. In Pekin. 1 :00. In a Pagoda (Chinese Characteristic), Bratton.
3 — T. A child of Europe and Asia. 1 :15. Theme.
4 — T. A medical student in whose veins. :45. The Mandarin (Alle-
gretto) (Violin only in imitation of Chinese Fiddle), Leigh.
5 — D. When Mahlee throws shoes. 1 :15. Dramatic Recitative, Levy.
6 — T. Mahlee's grandmother. 4:00. Japanese Reverie (Andante),
Bartlett.
7— T. Why do they shun me? 1:30.
8 — T. The American mission where.
9 — T. Their son actively connected.
Smith.
2 :45. Theme.
Impish Elves, Borch.
Theme.
Sparklets (Allegretto), Miles.
Scherzetto (from Symphonette
Misterioso Dramatic No. 66,
In a Chinese Tea-Room, Langey.
:45. Impish Elves, Borch.
:45. Misterioso Agitato No. 66,
10 — T. With the rising of the moon (watch for hooting owl). 3:00.
Theme.
11 — T. My ancestors will not accept me (watch for hooting owl). 2:15.
Dramatic Agitato, Hough.
12 — D. When Andrew enters. 2 :00. Misterioso Dramatico No. 22,
Borch.
13 — D. When Mahlee sees Andrew. 3 :00. Theme.
14 — T. The Boxers rise against (newspaper). 1:15. Light Dramatic
Agitato (No. 14, Luz Photoplay Edition).
15 — T. I'm afraid that Mahlee cares. 2:15. In a Tea Garden (Japanese
Idyl), Grey.
16— T. Holy Buddha. 2:30. Sinister Theme, Vely.
17 — D. When Andrew returns. 1:00. Heavy Desc. Agitato (No. 4, Luz
Photoplay Edition).
IS — T. I was captured by the Boxers. 3 :15. Theme.
10 — D. When Mahlee sits at organ. :45. (Organ improving.)
20 — D. When Mahlee stops playing. 3 :30. Dramatic Narrative, Pement.
21 — T. And may I enquire the honorable? 2:30. Tragic Theme, Vely.
22 — D. When Mahlee fixes flowers in hair. 1 :30. Theme.
23— T. Sir Philip Sackville. 2:30. Heavy Dramatic Pathetic (No. 10,
Luz Photoplay Edition).
24 — T. As the weeks pass Mahlee. 2 :15. Mandarin Dance, Kempinskl.
25 — D. When Mahlee enters bedroom. 1 :30. Andante Doloroso No. 51,
Borch.
26 — D. When Mrs. Templeton leaves Mahlee. 3 :30. Turbulence (Allegro
Agitato), Borch.
27 — T. In Irretrievable step. 2 :00. Heavy Dramatic, Oehmler.
2S — D. As scene fades to Templeton. 1 :15. Weird Oriental Theme,
Levy.
29 — T. The Feast of the Red Lantern (watch for gong strokes). 2:00.
Danse Orientale (Characteristic Chinese), Lubomirsky.
.30— T. The Goddess of the Red Lantern. 2 :00. Chinese Wedding Pro-
cessional, Hosmer.
31 — T. I am the Goddess of the Red. 2 :00. Chinese Serenade, Puerner.
32— T. With the approach of midnight. 2 :00. Theme.
33 — D. When Sam Wang enters. 2 :00. Dramatic Tension No. 36,
Andino.
3+ — T. I could crush you with one. 2 :15. Allegro Agitato No. 8,
Andino.
35 — T. It Is for the cause. 2:00. Dramatic Tension No. 67, Shepherd.
36 — T. Morning, the power of the great (gong strokes). 1 :45. The
Lady Picking Mulberries (Chinese Episode), Kelley.
37 — T. Why have I been brought here? 2:00. Dramatic Finale No.
63, Smith.
38 — T. It is for China. 2 :00. Chinese Wedding Processional, Hosmer.
39 — T. And then came the day the Boxer. 1 :15. Furioso No. 11, Kiefert.
40 — D. When scene fades to Mahlee. 1 :00. Dramatic Tension No. 44,
Borch.
41 — T. Dawn (shots). 2:45. Dramatic Agitato No. 38, Minot.
42 — T. Mahlee's prophecy proved. 3 :45. Half Hurry Furioso, Levy.
4.3 — D. When Sam Wang dies. 2 :00. Andante Dramatico No. 62, Borch.
44 — T. God forgive you as I have. 2:15. Theme (to end).
"The Veiled Adventure."
Released by Select Pictures Corporation.
Prepared by Filmusic Studios.
1 — At Screening. 4:56. Tulips (Moderato), Miles.
2 — T. And at this very moment. 2:40. Melodie No. 3, Op. 42 (Moder-
ato), Tschaikowski.
3 — T. The next day. 3 :36. Solo Dance of Helen from Faust Ballet,
Gounod.
4 — T. The next day finds Geraldine. 1:18. Vanity (Allegretto),
Jackson.
5 — T. Fred's chum — Richard. 2:41. Fads and Fancies (Allegretto),
Gruenwald.
6 — T. Disappointing news. 4:37. Sparklets (Allegretto), Miles.
7 — T. You don't look much like. 2:54. Fads and Fancies (Allegretto),
Gruenwald.
S — T. Before the manicure Is over. 1 :21. The Wooing Hour (Alle-
gretto), Zamecnik.
9 — T. In the Barker home. 4 :3o. Spanish Serenade No. 1, Op. 54,
Priml.
10 — T. After twenty-four hours. 2:33. Admiration (Moderato), Jackson.
11 — T. Meantime Reggie. :36. Popular One-Step.
12 — D. Flashback to Geraldine and Annesley. 2:32. At Sunset (An-
dante), Brewer.
13 — T. A day or two later. 1 :26. Allegro Agitato No. 1, Berg Series.
14 — T. The following morning. 1 :59. Misterioso No. 3, Berg Series.
15 — T. Nevertheless I shall keep. 2:32. Pastel Minuet (Allegretto),
Paradis.
16 — T. When everyone else. 1 :26. Misterioso No. 3, Berg Series.
17 — D. Annesley recognizes Geraldine. 1 :43. Andante Pathetic No. 10,
Berg Series (slightly burlesque).
18 — T. Quick! Give me the stolen. :50. Bon Vlvant (Allegro), Zamec-
nik.
19 — D. Geraldine re-entering Annesley's room. 1 :17. Andante Pathetic
No. 10 (play as before). Berg Series.
20 — D. Geraldine and Annesley see Mrs. Montrose through door. :49.
Dramatic Andante No. 24, Berg Series.
21— T. Go ! 2 :50. Dramatic Andante No. 39, Berg Series.
22 — T. The morning after. 2:03. Misterioso No. 3, Berg Series.
23 — T. Listen Dad— I'll tell you. 2:02. Serenade (Allegretto) (omit
first four bars), Ern.
24 — D. Geraldine and Annesley meet on beach. 2 :27. Andante Pathetic
No. 10, Berg Series (play to action).
25 — T. And it is so Arranged. 1 :55. Serenade, Ern.
■■■■■■i
10+2
THE MOVING PICTURE WORLD
May 17, 1919
26— D. Geraldine enteis her room. 1:56. Reve D'Amour (Moderate),
Zamecnik.
27 — T. To our most intimate. 2:45. Silent Sorrows, Borch (Berg
Series — omit introduction). '
28 — T. Dick! Dick! Won't you? :44. Eleanor (Andante), Deppen.
"The Law of Men."
Released by Famous Players-Lasky Corporation.
Prepared by Harley Hamilton.
Theme — Dreams of Love (Allegro Appassionato), Liszt.
1 — At Screening. 2:50. Passe Pied (Allegro), Delibes.
2 — T. Denis Connor. 3:05. Vanity Caprice (Allegro), Jackson.
3 — T. Benton Wade. 3:25. Atonement (Andante), Zamecnik.
4 — T. Mildred Wade. 2:30. Coquette (Allegretto), Arensky.
5 D. Denis opens door tor Mildred and Keene. 2 :40. Dramatic
Andante No. 32 (Molto Moderato), Berge.
(5 — T. I don't ask you for your love. 2:15. Romance (Andante),
Rubenstein.
7 — T. I'll see you in the morning. 2:00. Theme.
8 T. The inn at Tarrytown. 3:10. Admiration (Moderato), Jackson.
9 — T. I thought I'd motor out. 2 :30. Agitato No. 11, Lake.
10 — T. You can't kick up a row. 1 :25. Agitato, Reisenfleld.
11 — T. I'm starting back to town. 1:35. Coquette (Allegretto), Arensky.
12 — T. The homecoming. 2 :40. Dramatic Tension No. 9, Andino.
13 — T. I thought this was going to be. 3 :15. Agitato con moto, Borch.
14 — D. Laura sitting at fireplace. 3 :25. Theme.
15 — T. Morning at the home of Benton Wade. 1 :55. Dramatic Andante
No. 24, Borch.
16— T. The bells that ring for joy. 2:05. Bridal Chorus (Lohengrin),
Wagner.
17 — T. That's''the man who came. 2 :25. Agitato No. L, Langey.
18 — T. What shall I do? 1:10. Pathetic Andante No. L, Vely.
19 — ^T. After long weeks of waiting. 4:10. Men of Sparta (Marciale),
Zamecnik.
20 — T. And he will ; I haven't begun. 3 :50. Theme.
21 — T. And what are you going to do? 2:30. Andante Pathetique
No. 23, Borch.
22 — T. I will tell you. 2 :00. Agitato No. 20, Lake.
23 — T. He sneered at my misery. 2:20. The Vampire (A dramatic
theme). Levy.
24 — As the gripping hands of fear. 1 :35. Men of Sparta — Zamecnik.
25 — T. Yes; the prisoner at the bar. 1:35. Pathetic Andante No. 1,
Langley.
26 — T. And then — as youth claims. 1:00. Theme (to end).
"After His Own Heart."
Released by Metro Pictures Corporation.
Prepared by S. M. Berg.
Theme — Love Theme (Melodious Moderato), Lee.
1 — At Screening. 3 :00. Theme.
2 — T. Honorable total amasses (telephone bell). 3:30. Fairy Phan-
toms (Allegretto), Friedman.
3 — T. At Mrs. Van der Maartens. 1:45. Children's Games (from
Childhood Days), Ascher.
4 — She's your cotillon partner. 1 :00.
5 — D. When musicians start to play.
Step), Levy.
6 — D. When men watch house. 2 :00.
Borch.
7 — D. When scene fades to ball. :15. A La Mode (One-Step), Rosey.
8 — D. Wh&a dancers stop. 1 :45. Children's Games, Ascher.
9 — T. In former days Sally had. 3 :45. Theme.
10 — T. The next afternoon the island. 3 :45. Dramatic Tension, Levy.
11 — T. His old arteries will be (telephone bell). 3:30. La Barcarolle
(Waltz Tempo), Waldteufel.
12 — D. When scene fades to Sally. 2 :00. Theme.
13 — T. Through the night Tom — 4:15. Rose Leaves (Andantino),
Ashlelgh.
14 — T. Two days later Tom's thoughts. 2:30. Clematis (from Bouton-
niere Suite) (Moderato poco Agitato), Tonnlng.
15 — T. Morning beheld the arrival. 2:15. Rondo (excerpts from Bee-
thoven Sonata Pathetique), Berge.
16 — T. I thought you couldn't talk. 2:00. Bablllage (Allegretto), Cas-
tillo.
17— T. The girl he'd left behind. 1 :00. Theme.
18 — T. Your uncle left this morning. 2 :00. Agitato Hurry (A. B. C.
Dramatic Series).
Plaintive (No. 13, A. B. C. Dramatic
Theme.
:45. Hunkatin (Half-Tone One-
Gruesome Misterioso No. 31,
1:45.
19— D. Clock face, 11:55.
Series).
20— T. It shall be performed. 2:00. Agitato Allegro (No. 13, A. B. C.
Dramatic Series).
21 — T. His heaven commenced before. 1 :00. Lamentoso No. 68, Borch.
22 — T. And In the morning. 2 :00. Capricious Annette, Borch.
23— D. When Sally enters. 3:00. Theme (to end).
"False Evidence."
Released by Metro Pictures Corporation.
Prepared by S. M. Berg.
Theme for MadcOoii — I'm a'Longin fo' You (Ballade Sontimentale).
1 — D. At Screening. 1 :45. Eccentric Comedy Theme, Roberts.
2 — T. The home of Sandy MacTavlsh. 1 :45. (Violin according to
action). Sir Roger de Coverly (Old Time Quadrille).
3— D. Madelon stops playing. :45. Au Palt (Allegretto Graziosos),
Ewing.
4 — ^T. Richard, lad, I'll hae. 1:30. Dramatic Recitative, Levy.
5 — D. When MacTavlsh takes whip. :45. Agitato No. 49, Shepherd.
6 — D. When Madelon stops playing. 1 :15. Turbulence (Allegro Agi-
tato), Borch.
7— D.
8— T.
9— T.
10— D.
11— D.
12— T.
13— T.
14— D.
15— D.
16— D.
17— T.
18— T.
19— T.
20— T.
21— T.
22— T.
23— T.
24— T.
25— D.
26— D.
27— T.
28— T.
29— T.
30— D.
31— T.
Theme-
1— D.
2— D.
3— T.
4:^T.
5— T.
6— T.
7— T.
8— T.
9— T.
10— T.
11— T.
12— T.
13— D,
14— T.
15— T.
16— T.
17— T.
18— T.
19— T.
20— T.
21— T.
22— T.
23— T.
24~T.
25— D.
26— T.
27— T.
28— T.
Now promise you 11 never. 3:45. Joy of Youth (Moderato),
Raymond.
A trysting place in the shadow. 4 :00. (Violin solo according
to action). Theme.
Dorothy Fair, the village. 2 :30. Love Theme, Lee.
When Lot stops Madelon. 1 :45. Dramatic Reproach (Andante
Expressive), Berge.
When Madelon leaves Lot. 1:30. Suzanne (Air de Ballet),
Rolfe.
Lot came today to claim. 1:00. Heavy Desc. Agitato (No. 18,
Luz Photoplay Edition).
The night of the dance. 1 :45. (Violin according to action) Sir
Roger de Coverly.
When dancers stop. 1:00. Petals (Intermezzo Moderato), Ray-
mond.
When dancers commence again. :15. (Violin only.) Lively
Barn Dance.
When Madelon stops playing. :45. Tacet.
You're not going to spoil. 3:00. Agitato Appassionato, Borch.
I was hurrying home. 3 :00. Misterioso Dramatique No. 54,
Borch.
While Madelon, little dreaming. 2 :45. Tragic Theme, Vely.
Tell father the truth. 3:30. Dramatic Agitato, Hough.
Please let me see Burr. 1 :30. Theme.
Then if you won't speak. 3:45. Half-Reel Hurry, Levy.
Be very careful, he has only. 4 :15. Half-Reel Furioso, Levy.
Lot Gordon did not die. 3 :00. Sorrow Theme (Andante Pathet-
ique), Roberts.
When Richard sits at organ. :15. (Organ only.)
VHien Madelon stops Richard's playing. 3 :15. Theme.
Then came the night of the wedding. 3 :45. Adagio Cantabile
(excerpts from Beethoven's Sonata Pathetique), Berge.
Then came midnight and a storm (storm effects). 3:00. Storm
Furioso.
With the coming of the morning. ;30. Constance (Moderato
Cantabile), Golden.
When rider sees dead horse. 1 :45. Agitato No. 6, Kiefert.
It was the Lord's will. 1:15. Theme (to end).
"Ginger."
Released by World Film Corporation.
Prepared by S. M. Berg.
—Golden Youth (Valse Moderato), Rosey.
At Screening. 3:00. Fairy Phantoms (Grazioso), Friedman.
When boy whistles (whistle). 2:00. Comedy Allegro, Berg.
Gee, I bet John L. Sullivan. 2:30. Canterbury Bells (Capricious
Allegretto) (From Boutonniere Suite), Tonning.
Evelyn Violet Pansy Carson (whistle). 2:00. Theme.
While Biff framed the beginning. 1 :45. Heavy Misterioso (No.
10, A. B. C. Dramatic Series).
In the dead of night. 1:15. (China crash. t Agitato Mysterioso
(No. 10, A. B. C. Dramatic Series).
Nix on de cannon 2:30. Plaintive (No. 10, A. B. C. Dramatic
Series).
The State will take care of. 1 :00. Theme.
Bobby Trowbridge. 3:45. Rose Leaves (Idyll Sandantino),
Ashleigh.
The little walk and a happy. 3 :45. Theme.
I want you boys to be friends. 3:30. May Dreams (Andantino
Moderato), Borch.
She's going to stay right here. 2:00. Adagietto (from Symphon-
ette Suite).
When Ginger sees frog. 3:30. Clematis (Moderato poco Agi-
tato) (From Boutonniere Suite), Tonning.
Later events called for a hurried. 3 :30. Theme.
I'll be back before long. 4:00. Scherzetto (from Symphonette
Suite), Berge.
Is Ginger in love with Tom? 1 :15. Theme.
Meantime the gray. 2 :45. Dramatic Narrative, Pement.
And so there came the beginning. 2 :30. Theme.
Mr. Timothy Mooney. 1 :45. The Blushing Rose (Andantino
Serenade), Johnson.
The whole town's talkin'. 2 :45. Sinister Theme, Vely.
Her sacrifice. 2 :00. Adagio Cantabile (excerpts, Beethoven
Sonata Pathetique), Berge.
In stricken France, July 12, 1918. 4 :00. Military Tactics
(American Characteristic), Rosey.
I'd like to talk wid. 1 :45. Pathetic Andante, Vely.
The zero hour and the pride of (battle effects). 4:45. Military
Battle Hurry, Levy.
When boys reach first-aid station. 1 :30. Lamentoso No. 68,
Borch.
When the Marne was reclaimed. 2 :00. Over the Top Boys,
Berg.
And at the end of the rainbow (military wedding scene). 1:00.
(Organ only.)
Westward, ho. :30. Theme (to end).
Don't Forget — Send This Magazine "Overseas."
Washington, March. — The boys overseas are asking- for
more reading matter. General Pershing has cabled the request
that more inagazines be sent to the Americans on duty in
Prance and in other countries in Europe. The General says
the boys need interesting reading matter as never before.
The supply of magazines has been reduced from ten to two
tons a month due to misapprehension of the public that maga-
zines could not be sent under the one-cent postage ruling.
Put a one-cent stamp on the upper right-hand corner of the
cover and deposit in mail box.
May 17, 1919
THE MOVING PICTURE WORLD
1043
iV^'^lAi^lJjjj.
iiifiiiViivi'MiirrT
iiiiiilliiliiiiiililiiiiii'
Advertising for Exhibitors
Conducted by EPES WINTHROP SARGENT
DON'T wait for a full house in order to
start your show. If you advertise to
start at 7, and you have one patron
in at that hour, start the machine. When
people find that your show always starts
at the advertised hour they will be in
their seats at that time, but you may have
to play to empty seats for a few weeks
to get them trained. If you find that after
six weeks they still stay away, it is a
sign that your hour is too early. Move
it down a little, but first try out the hour
set.
Well Lighted.
Here is a nice display for His Majesty's
Theatre, Toronto. The large sign above
the lobby shows stiongly and the paint-
ing makes a splendid flash. The lobby
seems to be rather narrow, but there is
A Night Display from Toronto.
plenty of display space, and it is made
the most of, yet the lobby is not crowded,
for most of the display rises above it.
Splashes.
Charles R. Roediger sends in two dis-
plays he prepared for the Victory, Tacoma
One is four nineteens and the other four
fulls. There is so little difference between
them that we think that the additional
space could have been saved on the longer
display. The sketch for "Virtuous Wives"
paraphrases the invisible idea and gets
"If I could only make myself invisible
and pass through wails and keyholes."
We think that a sketch better conveying
this idea could have been evolved. There
are so many startling situations in the
story that there is ample material for an
attractor suggestion that will be true to
the film and at the same time be stronger
in its appeal. The artist has buried the
title and the story has to ride upon Miss
Stewart's popularity. She will pull most
of the business, but here is a chance to
reach many who would be drawn to the
house through their interest in the widely-
read novel, and both points of appeal
should have been played up clearly, par-
ticularly as there is so much space at
command. The only jeference to the
•n^vel is found in a couple of liTies of
eight point just below the design, to the
left. The title should have run below
the drawing and should have been clearly
displayed. The artist seems to have only
the design and not the selling value in
mind. The panel below the cut is ef-
fectively written, but it is too heavy to
be read clearly. This and the panels in
the other display should not have been
set in full face, for here the full face
In Reverse.
In some ways this advertisement from
the Superba, Los Angeles, is better than
the usual reverse cut, but we think that
more might have been done with a four
tens. The lettering is large enough to
show white against the almost black, and
it can all be read, but the sketch tells
DO YOU
BELIEVE IN
FREE lOVE ?
#
1
.t to 0»J» ,-,viM6
K
THE '■'"IZrlS r
NE»5 ■ . "
•
p^**^
1
•|- '■■■ ..■■
mi^fM
A Four Nineteens and a Four Fulls
Which Have About the Same
Advertising Value.
detracts from the display by making the
lines more difficult to read. You seldom,
if ever, see full face in McCormick's long
leaders. He uses the type to which the
eye is most accustomed and so makes
it easy to read. That left hand display
carries more message, but here, too, the
title is obscured with drawing. Let the
artist make all sorts of sketches, but
put the title and star in type. Otherwise
you lose much of the value of your space.
Mr. Roediger has written some good copy,
but he does not get a proper display for
what he has written.
More Mickey.
The All-Star Features, handling "Mickey"
out of San Francisco, made a record when
the picture played the California Theatre.
The Marines had several hundred A boards
along Market street, and for this show-
ing the boards showed the Government
and the "Mickey" posters, both stripped "for
action, the Marines and 'Mickey.' " This
was decidedly good work, for it is no
easy matter to horn in on Government ad-
vertising, but the Marine Corps seems to
be more alert than the other branches
of the service, and they realized the value
of the tie-up. All of the hotels and dance
places featured the song during the run,
and one cabaret put on a "Mickey" number,
with the girls in Mabel Normand over-
alls. Sheppard's song tie-up is about the
best bet of the lot, for it presents so many
strong angles.
Mai;y
JCac
laren
in Jlupert Julian's sensation-
al ixvystery melodraxna. ; ^
A Four Tens in Which Much Space Is
Wasted.
nothing that is apt to interest the reader,
and so suggests a rather bare story, while
the addition of a "The" to the title weak-
ens it. Too often artist weakens a title
by adding to or taking from it. He
should be careful to get the exact word-
ing and to adhere to that. Here the refer-
ence is to creaking stairs and not to some
particular creaking stairs.
With an Klephant.
It's handy to be close to the studios,
for you can borrow press stuff. This cut
shows the Universal's elephant being
driven to the Isls Theatre and back to
)ielp "Thy Lure of the Circus." Gertrude
Astor was the chauffeur and the photo-
A Press Stunt Worked by the Isis, Los
Angeles, in Conjunction with
the Universal.
1044
THE MOVING PICTURE WORLD
May 17, 1919
graph shows her pretending to crank up
the truck, but you don't have to believe
the photograpli if you do not want to. The
elephant merely made a call upon the
management, stood on his hind legs,
bowed, climbed back into the truck and
said "Home, Gertrude ['' and that was all
there was to it, but it was plenty, ac-
cording to reports.
Reformed.
The Dayton, Dayton, Ohio, seems to
have given up the hand lettered stuff and
to have gone in for a combination of type
and layout, which is far more effective.
The cut shows a three tens and a three
fourteens for recent bookings. The
AT THE DAVTON
TODAY-remAY-rATBRnAY
MADGE KENNEDY/
J.^."a PCTFECT LQDY^
CAi: Pn>na Otnrna in
Dautoa *• ■
HENRY B.
-WALTHALL ^
A Three Tens and a Three Fourteens
from the Dayton Theatre.
smaller has hand lettering for the title
— and the title is the thing most neces-
sary to be seen clearly, but the larger
gets a better design for the lettering
there. If Mr. Gates will get hold of an
A. T. F. book he can find therein a number
of large type faces which will give bet-
ter results and he can buy a font for
about what he pays an artist for the
lettering of one advertisement. For what
he pays out in a month he could have
the finest assortment of special type in
Dayton and it would last him for years.
Still these display are a big advance over
the all hand lettered stuff and the rest
will come in time. That display for "False
Faces" is unusually good.
Dual Advertising.
Here is an odd example of dual adver-
tising from the photoplay page of the
Baltimore Sun. The two houses are ad-
vertising the same attraction on succeed-
ing days, so the main display works for
both and the mortise in the signature
r
BElNDRDIiN\^OOD
the directory carries the full bill. We are
glad to see that the Sun is being more
liberally patronized. It means better busi-
ness for the theatres.
RufC Stuff.
Ralph Ruffner has been rather quiet for
him of late, and he has not sent in much
stuff. This three sixes is almost regular
stuff, but it carries a rather characteris-
CROAK
JOHN BARRYMOREiN
"HERE COMES THE BRIDE"
A Three Sixes From Ralph Ruffner.
tic wording. That is about all that saves
it from being rather dead, but it gets
over well, except that it is all capitals.
Ruff should know better than that. The
nc fURTHER ADv/mwfts on
CROWDS?
BUT EM OR SUCK EM-
U'S UP TO YOU
RIALTO
A Four Sevens With a Poorly Drawn
Title.
second example is more promising and
carries a new Ruffner slogan down in the
lower left hand corner. Apart from this
it offers an oddly laid display, therefore
one which probably will be read, though
the hand lettering for the star and title
is very badly done. It is plain wasting
money to pay an alleged artist to botch
a job like that, but we suppose some one
pretty poor. The stipple effect in this is
so crudely done that we would have
spanked the artist with a boot had he
brought it into our office. It means
nothing, and it spoils what little effect
the cut might otherwise have possessed.
There is nothing on earth quite so irri-
tating as an artist who means well, but
who does not know how to do things, and
Ruff appears to have dug up a star. Un-
less this man is related to him he should
kill him if he can do it without scandal.
McComileks.
Not all of S. Barrett McCormick's best
work is done in the large advertisements.
We think that this three sevens is above
the average of the longer displays, be-
cause the selling talk is strong and to
the point and the attractor is well planned.
If you will look in the lower left hand
A Three Sevens With the Selling Value
of an Average Half Page.
corner you will note that Mr. McCormick
is coming out strong for the community
singing. He seems to have gotten hold of
an exceptional leader, and is playing it
across the boards. This community sing-
ing has come to stay, and the sooner you
put it into your own program, and hold it
there, the better for you. It becomes a
permanent feature, and in time it can
be made as popular as the films them-
selves if only you have the right sort of
leader. Twice lately we have seen Col.
Ashley Nagle, of the War Camp Com-
munity Service, get more than four thou-
sand persons singing in Carnegie Hall,
and the second time he returned by popu-
lar request. He has a knack of leading,
and he more than trebles the volume of
tone between the first and the last song.
IP!
The Hofkl I'pltfl LritKur of \mcrlCB knnounrr. ihp urr.riitAtInn
or Itr. fl*lkrld«n-i hrn.atlonal fit).
Are Vou Fit
tinril life tb«n II li to Uk« K lirr."— Dr^Roh'nlcV!
To Marry?
Showini TWtLICHT SLEEP and i,^ u>e
l»m of buinanltr ■n>f .botv, Ibc rifrvnin cuntrskf b«tw«rn Ibo
•ciri.b mall Bi'd (br ■■crIIIrinR woman.
Hoor. of K.all.m Ibal HlafirT Ibr Inoilnallon
nrvrm ■r.rtiSE »n:.v m rnr himan i.vt!
rt^rj man an4 woman who !■ Inti-rr.(,-il in th„ amwr^
lb. buman >a'a .boula ..a Ihl. unlqu. p,„aurlloD %b, -
■^ peiltlrrlr not ah)*ctloiiable. Tfarre Ti notblni lo lb
offand aoron
f «llbri
A Double Display for the Same Film at
Two Houses.
names the days on which the subject will
be seen at either house. Tliis i.s t)io only
display advertisement for these houses, but
A Five Nines With Little to Commend It.
got some money for this, though w^e don't
see why. The third is a five nines which
repeats the lettering monstrosity. Ap-
parently the artist was proud of it, and
thought it was worth an encore, but it is
worse than some of the stuff that Ruff
used to get up in Portland, and that was
Two Displays in Which the Day Dream-
ing is Suggested by Outline Designs.
Do not offer too long a program, but get
two or three really popular numbers, and
drill your patrons until they know them.
Now and then have a review of the old
work, say once a month. Mr. McCormick
[May 17, 1919
THE MOVING PICTURE WORLD
1045
iid some good work for "Day Dreams."
in these two displays note how the out-
line sketches suggest the day dreams the
lerolne weaves about the everyday char-
acters. The text is thoroughly in keep-
ing with the attractor, and amplifies the
Idea. This is one of the McCormick
secrets. He holds the cut and the text
together, and each amplifies and supple-
A Pair of Three Elevens for Shadows.
ments the other. He does not get a cut
that is striking and then tell about some
other feature of the play. He makes the
cut pull attention to the story, and brings
the reader down to the type willing to
read what it is all about. In the displays
for "Shadows," for example, he works his
copy to suggest the combination of Alaska
and New York, but the design in one
case deals more nearly with New York
than Alaska, while the other shows the
dance hall scene. In each he picks up
the big idea of the Alaskan dance hall
A Pair of Three Fifteens, That One, the
Right, Being the Color Plate.
woman who, in the security of her luxuri-
ous home, finds the spectre of the past
rearing its head. That is what he has to
sell, and he sticks to his selling point
and drives it home. Both sets of copy
hinge upon the telephone call and he play
up the line, "A drama of Alaskan Nights
and Eastern Days," which is a good sum-
ming up of the play. The same idea is
repeated in a three fifteens which is
shown here In connection with a similar
display for "His Parisian Wife." In this
last, note a little of the space for the
first of the Chaplin revivals. Even Bill
Hart will have to admit that the revival
has come to stay, and Mr. McCormick
takes some trouble to establish the idea.
For the benefiit of others we give the
copy he uses at the bottom of the space.
The first two paragraphs are unusually
apt.
TO CIRCLE PATRONS:
Good Music never dies, good books
are always re-read, good plays re-
vived and played again and again.
The young art of the screen has
likewise created classics, pictures good
enough and old enough to be revived
and enjoyed anew.
The Circle believes that in offering
a revival of the "Chaplin Classics" it
is not only contributing to the pleas-
ure of its patrons, but is offering a,
tribute to a great artist.
A tribute to the art of a litle, wiry,
curly-haired fellow with funny feet
and an Idea, who rose in five years
from a $75-a-week funmaker in cheap
vaudeville to a million-dollar-a-year
comedian.
"A Night in a Show" w^as filmed
several years ago, when Charlie Chap-
lin was just starting on his sensa-
tional career. We know you will en-
joy it.
s. BARRET Mccormick.
There is no reason why good revivals
should n,ot take their places on the pro-
grams and be given mention. There is
plenty of good stuff buried that need.s
only to be dug out. But it is not the
mere fact of revival which counts. It
must be stuff worthy of being revived.
Something: New.
Here is something new from the Mika-
dow Theatre, Manitowoc, Wis. It is a
four-pager, pages five by six, witli the at-
traction boxed at the left where the date
usually runs alone, and with the selling
talk where the attraction announcement
usually comes. This make a neat com-
Mnrch 27.2&—
Thursdny iind Friday.
BILL HART
"THE POPPY
GIRL'S HUSBAND'
Sunday March 30—
MITCHELL LEWIS
'THE CODE Of
THE YUKON'
Say Frifnds. this is a real picture, «>mc-
Ihinir entirely different from anythinflr Bill
Hart ever did before His characterization
ii^ "H»irpin Harry" i» wonderful. The story
is laid on the "Barbary Coast" (The slums
of San Frunciwo) By all means don't miiw
Bii; MiUh Uwis made a tremen<lou.-i hit in
his former productions "The Barrier " "Thr
Hai- Sinistfr" and the "Sign Invttiblr " But
'vv can truthfully promise something un-
usual in this attraction
■Trv and lak.' n 'h? Matinee-
A New Arrangement of the Program
Space on a Four by Six Sheet
From the Mikadow.
Picture
Theatre
Advertising
By EPES WINTHROP SARGENT
Conductor of Advertising for Exhiblton In the
Moving Picture World
a
TEXT BOOK AND A HAND BOOK, a
compendium and a guide. It tells all
about advertising, about type and type-
setting, printing and paper, how to run
a house program, how to frame your
newspaper advertisements, how to
write form letters, posters or throw-
aways, how to make your house an
advertisement, how to get matinee
business, special schemes for hot
weather and rainy days. All practical
because it has helped others. It will
help you. By mail, postpaid, $2.00.
Order from nearest office.
MOVING PICTURE WORLD
516 FIFTH AVENUE, NEW YORK
Schiller Bnildinir, Chicag:o, III.
Wright & Callender Bnildincr, Los Anseles, Cal.
bination, and one worthy of keeping up,
though the Mikadow does not seem to
stick to one style or size. A larger pro-
gram, made up almost wholly with Para-
mount one-column cuts, does not show to
as good advantage. The Mikadow has set
apart Tuesday as the regular sing night,
and is going to keep up the idea. As the
boys come home the sing idea will be
stronger than ever, and it will pay to put
in a song leader if you have not already
one.
Takes a Page.
R. H. DeBruler, of the Macon Photo-
play Theatres Co., controlling the Palace,
Capitol and Princess theatres, Macon, Ga.,
sends in a copy of the Sunday paper in
which his houses take a page, part of
which is made up of reading matter to
I INTETIESTING NEWS OF THE MOVING PICTURE THEATERS
,Mack Sennett
"East Lynne"
Ethel Clayton
. ATMLSfclMENTS . ■
^ The Prl..cet»
William Desmond
"The Prodigdl
* Liar"
"Maggie Pepper'
A Page from a Sunday Paper Taken by
a Three Theatre Combination.
suggest a regular department page. This
is a common idea down South, and it
works well where the newspaper cannot
be induced to run a department of its
own, but most newspapers now realize
that it pays to run their own department
and cater to their readers instead of to
the houses. He also sends in a neat vest
pocket program, a four page, which gives
the bills of the week at the three houses.
This is compact advertising, and the com-
posite is nicely done with just enough
red rule work to set off the black text
with not enough to make it look like a
circus poster. To use red ink or any sec-
ond color and not abuse it is a sign of
a real advertiser, and Mr. de Bruler has
the earmarks, for he makes a very re-
strained use of the red. It might almost
seem to some persons to be a waste of a
second printing, but it gives the program
a certain distinction that probably brings
back the cost of the second impression.
The way to figure is not that the second
impression costs a certain sum, but that
by spending such an amount the program
is given a certain greater sticking power
in excess of the actual cost. More red
ink would have defeated this end. It is
reserved for rule work and not run in on
the text. Red and black text would not
have w^orked as w^ell.
To Save War Plays.
War plays are rapidly working into
the discard. If you have one you can-
not avoid playing, get some returned
soldier to lecture on it. You can an-
nounce the lecture above the play and
take the curse off it. Ten dollars to the
soldier will bring in a good return at the
box ofiice — -.and it will not be unwelcome
to most soldiers just at present.
■aMl
1046
THE MOVING PICTURE WORLD
May 17, 1919
Important Notice.
OWING to the mass of matter awaiting
publication, it is impossible to reply
through the department in less than
two to three weeks. In order to give
prompt service, those sending four cents,
stamps (less than actual cost), will re-
ceive carbon copy of the department reply,
by mail, without delay. Special replies
by mail on matters which cannot be
replied to in the department, one dollar.
Both the first and second sets of ques-
tions are now ready and printed in neat
booklet form, the second half being
seventy-six in number. Either booklet
may be had by remitting 25 cents, money
or stamps, to the editor, or both for 40
cents. Cannot use Canadian stamps. Every
live, progressive projectionist should get
a copy of these questions. You may be
surprised at the number you cannot
answer without a lot of study.
Projection Lens Back Focus Differences.
In a recent article I requested from
our optician readers an explanation of
why two projection lenses of equal E. F.
will or may have quite different back
focus. John Solar, Watertown, New
York, replies:
"For any lens, or any combination of
lenses there are certain fixed centers.
The location of these points is dependent,
where a combination of lenses is con-
sidered, on the focal length of the factors
of the combination and their separation.
The formula for locating them is:
Fi X S
Fi X S
= Pi
Fi + F2
Fi + F2 — S
= Pi
"Taking the accompanying drawing,
A and B, wh'ich very nearly represent
two 4 ins. E. F. Bausch and Lomb and
Gundlach Manhattan lenses respectively,
we have Figure A:
9X6
9 + 6 — 1.5
= 4 = E.F.
9 X 1-5
- = 1 = Pi
9 + 6 — 1.5
Figure B:
6 X 1.5
9+ 6 — 1.5
= .666 = Pa
10 X 6
10 + 6 — 1
= 4 = E.F.
10 X 1 G X 1
= .666 = Pi = .4 = Ps
10 + 6 — 1
10 + 6 — 1
"The distance from object O to nearest
surface of lens — B. F. — is not the same
In both cases, but the distance from ob-
ject O to principal point P, is the same;
also the lenses in this position would
both focus an object In the same plane.
Back focus Is always equal to first con-
jugate distance minus distance from sur-
face of lens to hrst principal point. In
this case It would be Fig. A, 4 — 1 = 3. Fig.
B, 4— .666=3.333.
"The first conjugate distance of the
lenses shown In Figures A and B are just
equal to the E. F. of the lenses, hence the
second conjugate distance would be In-
finity, or the rays emerging parallel.
Suppose it Is proposed to project a pict-
ure to a screen 60 ft. away, or 720 inches.
The formula then Is:
"The lens would then be moved away
from object 0 — 0 .022 ins. In this case
the B. F. would be 4.022 — 1=3.022 ins. In
the foregoing U represents the first and
V the second conjugate distances."
For all of which we cordially thank
friend Solar. His methods of arriving at
the result is understandable to the ordi-
nary man, which is a darned sight more
than can be said for most optical dope.
So far as concerns lenses under examina-
tion there is only a difference of .333 of
an inch in B. F., which Is not enough to
make very much difference in practice.
But I am sure I have seen lenses which
showed a very considerably greater dif-
ference than that.
To Break tbe Ice.
G. "Waldo, projectionist, Sioux Falls,
South Dakota, arises to remark:
"Just a few lines (huh, two and a half
pages single space. Huh! — Ed.) to bust
the ice in the department. Mighty sorry
to hear friend Sawbones got your num-
ber. By the way, did he have any trouble
reassembling you. Suppose you can now
run 90 feet a minute without a bit of
jump or side movement (Nope, but I'll
soon be able to make Nancy Hanks, the
Go-Devil, do seventy per, which will
hellup sum. — Ed.). Well, here is what is
on my mind — besides my hair: What ef-
fect will oil have on an extra-lite shutter?
Will it be harmful to the c-mpound used
in it? As to the new Simplex footage
recorder, the projectionist who cannot
remember his change-over scene will for-
get to reset the recorder after each reel,
hence will be as bad off as ever. The way
to overcome that would be to make a
practice of threading the same every
time, meaning by that to use the same
moves every time, as, for instance, open
the upper magazine with one hand and
set the recorder with the other. If al-
ways done that way it becomes a habit.
But the only change-over which can be
used equally well by every one is to note
the change-over scene, thus: Girl hands
papers to man, cut. A slate from any
ten-cent store will do to write the changes
on. This can be hung on the front wall,
where it can be seen all the time. After
making one change you will remember
thereafter, without reference to the slate.
The projectionist who cannot make the
change thus must have the same grade
of sawdust in his upper story that the
punch-mark artist has. Punch marks are
the worst ever. The man who makes
them should be a conductor. In that busi-
ness he could enjoy himself. As a rule
we find from four to six punch holes in
each film. We figure that in the elimina-
tion of these punch marks from our pro-
gram we are compelled to waste at least
125 feet of film each year, and all because
some projectionists has a doll-head
(china, with large air space) and a punch.
I recently noticed, in a M. P. magazine, a
projectionist advising brother projection-
ists to place a cross mark in the upper
corner of one frame. From w^hat he said
I think he changes every day. Suppose
he runs seven reels a day. This would
mean from 2 to 6 marked frames per day
— say three, to be conservative. This
means 1,095 marked frames a year, or
over 68 ft. 5^4 in. of film spoiled be-
cause of one little cross mark. Suppose
there are 20,000 theatres in the country,
and that 10,000 of them use the cross
mark and the other half cut them out.
That would mean a mere trifle of 10,000x
68 ft. 5% in. equals 732,500 feet of film,
or 732y2 100-ft. reels gone bluey, said film
having a money value of more than half
a million dollars. And all that due to one
little cross mark. There is one way to
stop punching and cross-marking, viz.,
the exchange to really inspect each film,
cutting out all marks. When the reel
returns, the same inspector to re-inspect
it and charge up to the projectionist the
damage he has done, or else charge it to
the theatre itself. But, anyhow, the type
of projectionist who uses the punch and
cross will always be at least four or five
jumps behind the one who uses his head.
Am sorry to say I cannot use the lens
chart. Were I to get my lamps black
where they belong (mean lamphouses,
don't you? — Ed.), would have to get down
on hands and knees to get past the pro-
jectors. They were up against a tough
proposition here. Big steel beam in the
front of projection room, about 5.5 feet
from the floor. Note you ask for carbon
stubs. We burn all our stubs in carbon
savers and save something like a hun-
dred carbons a year by so doing. If all
theatres did this I figure there would be
a saving of probably 18,000 packages (50
to package) of carbons a year. Hope you
are back on the job again and hitting on
all four."
Scat. Outside! I'm no common four-
cylinder affair. Man, when I'm hitting
right you hear sixteen (16) explosions,
and good loud ones, too. Wheredaya get
that four stuff? I have published the
good brother's letter because it is really
refreshing to find at least one projection-
ist interested in the item waste. The
total wastage from causes he names really
is tremendous, probably amounting to
every bit as much as he has indicated.
We have many times called attention to
this matter. This waste is absorbed in
the "overhead" of the industry, and
promptly charged back to the exhibitor
in increased film rentals. The real
trouble lies in the fact that most of the
waste occurs in small items — a little at
each theatre, and no item is large enough
to attract special attention, hence it is let
go as not worth bothering with. But
small things often reach huge importance
when totaled. I have no doubt but that
there are actually 18,000 packages of car-
bons wasted each year, which means
nearly a million feet of carbon. As to
the extra-lite and oil, why how in the
name of Caesar's ghost would even the
most rabid squirt-it-on oil artist get oil
on the revolving shutter? And if he did,
it would promptly be thrown off by cen-
trifugal force, hence I think we need not
bother about that. The footage recorder
idea will be put into considerably more
practical and acceptable form, I am told,
and I reiterate my opinion that It Is the
logical change-over signal. In my opin-
May 17, 1919
THE MOVING PICTURE WORLD
1047
ion it is far better and more practical
than depending- on memory of a scene.
Also it often happens that a distinctive
scene cannot be found just at the right
point. But the advent of the counter will
not prevent him who prefers the plan of
friend Waldo from using it, hence we may
still all be happy.
Abusive Letter.**.
Maybe once in six months, to the credit
of the profession not oftener, the editor
receives an abusive letter, invariably un-
signed, from some one who disagrees with
his policy in some respect, and unable to
advance argument, spews forth instead a
flood of abuse. An example just arrived
from Los Angeles. This letter, like all its
predecessors of similar character, abounds
in misspelled words and crudities of word-
ing. Such writers usually wind up with
this supposed-to-be squelcher: "I hope I
may see this in the projection depart-
ment"! If they really did, they would
regret the publication, even though their
names be not Itnown.
But the point is this: the man who is
too cowardly to sign his name to an abu-
sive effusion is really not worthy of no-
tice; also abuse is an Infallible indication
of lack of argument. This particular shin-
ing example is peeved at the term pro-
jectionist. Claims that when he says "pro-
jectionist" he has to explain what it is.
Well, I will bet him ten dollars to a
plugged nickel that if he goes out on the
street and says to a passer-by: "I am an
operator," he will have to explain. In or-
der to be understood, he will have to say.
"I am a motion picture machine operator."
Well, if he says, "I am a motion picture
projectionist," I venture the assertion that
nine out of every ten — yes, ninety-nine
out of every hundred will understand him
thoroughly. The real trouble with the
Los Angeles atom is that he lacks gray
matter sufficient to understand the under-
lying reason for changing the name "op-
erator," which automatically places him
forever in the mechanic class to projec-
tionist, which places him higher. Tell
him that the projectionist has to be
something of an artist and that the pro-
jectionist, as Hugo Risenfield, Managing
Director, Rivoli and Rialto theatres. New
York City, says, in effect re-directs the
photoplay, and he, the Los Angeles flat-
head, would think you stark, raving crazy.
It requires brains to grasp a proposition
of this kind, and brains are something
we may be justified in supposing that
writers of un-signed. abusive letters have
not, except, perhaps, in very rudimentary
form
I. A. Convention.
The I. A. convention will meet soon in
Ottawa. In fact it may have already met
when this reaches you. We trust the
convention will be a successful one, and
will accomplish much good for all branches
of the industry represented by the I. A.,
particularly the projectionist. We also
hope a change of name will be adopted.
The present title "International Associa-
tion of Theatrical Stage Employes and
Moving Picture Machine Operators of the
United States and Canada" is so unwieldy
that it is a bit absurd. We also have
hopes that the "operator" will be elimin-
ated, though that would perhaps be too
much to expect — yet.
But whatever happens we wish for the
• onvention a most successful meeting and
lor the delegates a profitable and enjoy-
able time.
Quite a number of correspondents have
expressed the hope that they will meet
the editor in Ottawa. Sorry, but it can't
be done. Cannot spare the time for a joy-
ride trip now, and would not care to rep-
resent the local I belong to just now, so
there is nothing doing in the Ottawa line
at convention time, so far as the editor is
concerned.
Locate Him
Somewhere in the New York City terri-
tory is an imitation projectionist with a
punch in the shape of a star. Cut shows
it full size. I counted 97 of these punch
marks in less than 3 feet of film. The
intelligent (???) exchange inspector had
calmly sent them along to the next the-
atre, instead of reporting the matter to
the exchange manager and he charging
the ruined film to the projectionist or the
theatre. If this film butcher could be
located this department would undertake
the task of seeing if he could not be put
out of the profession. Here is his mark.
s;<3^oC;ii A n e c
Watch for him, ttll us where he is and
we'll do the rest. Incidentally I'm show-
ing you a heart shaped mark which might
well be watched for. The heart man
seems to confine his efforts to a "mark"
such as is shown, but that is in itself an
outrage. Does any one know who he is?
Another Man Wakes lip.
The following is unique. We wish all
men were as frank and honest. While
permission is given to publish name and
address, we do not feel it to be advisable,
strong as the temptation is. This writer
is a real MAN. There is no moral cow-
ardice in one who, once convinced that
he is wrong, fully, frankly and without
excuse admits it. We have taken the
liberty of writing the management of
the theatre in which he is employed, call-
ing their attention to the fact that it is
most excellent business to recognize this
kind of work in the pay envelope. This
management could actually raise the pro-
jectionist in question ?104 a year ($2.00 a
week) and still be ahead of the game by
$156 a year, and the raise would be a di-
rect incentive to still further improvement
and economies in operation. Nothing so
quickly discourages advancement in
knowledge and makes for inefficiency in
the projection room as failure to give any
sort of recognition to improvement. The
man soon says to himself: "Huh, what's
the use," and usually drops back to the
old way. The letter follows:
"Dear Mr. Richardson: In February 1
issue you asked a question which set me
scratching gravel to beat the band.
Heretofore, I have, to be honest, and eat
my full portion of crow, been against
you. I, however, wrongly, firmly be-
lieved the projection department and
handbook to be shining examples of
pure bunk. Well, I'm cured — good and
plenty. Me for you from now on, and
you cannot possibily condemn my past
stupidity (strong term, but I'm filled
with disgust when I look back) any more
emphatically than I do myself. You are
at full liberty to publish this if you wish.
Maybe it will serve to wake up soma
other slumbering wiseheimer up to the
fact that he really does not already know
it quite all, and that we projectionists
(Yes, I've gone the whole hog and
adopted the up-to-date name too. And its
a corking good one, once you get used
to it) merely throw a monkey wrench
into our o^wn machinery when we try
(observe the "try" please. It can't really
be done) to discredit you and the work
you are doing. There, I've made full con-
fession and feel better already. And now
for what finally woke me up.
One afternoon while I was on duty, a
brother projectionist called, and when he
left he forgot to take along a Motion Pic-
ture World and Richardson's Handbook
he had, with him. It was a l-'curuary
1 issue of the World una witn my nose
in the air I glanced through your depart-
ment. Just why, I caijiioL aay, uut the
article "Here is One for lou to Answer"
held my attention. It asKed this ques-
tion: Suppose by getting new condenser
lenses at .$4.00 cost, moving the lamp-
house to right position and revolving
shutter to aerial image of condenser, It
were possible to trim .25 of an inch from
main blade of shutter and that by in-
creasing projection lens diameter it was
possible to utilize 6% more of the total
light, what would this mean in dollars
and cents in a year, current 8 cents per
K. W. hour and show running 11 hours
a day." Haven't a copy of the issue
here now and have quoted from memory,
but anyhow it was something like that.
I pooh poohed the thing to myself, but for
some reason pooh poohs failed to con-
vince my mind. That evening I, for the
first time gave your handbook a real
lookover, and was greatly impressed,
agrainst my will. Incidentally, I believe
that is the real trouble with a lot of the
men who oppose you. They just simply
don't want to be convinced. When the
handbook owner came for his property,
we certainly did have one grand go-round
and argument, in course of which I
showed him the article in February 1
issue. He informed me that the proposi-
tions therein contained merely meant
the application of a "lens table" I had,
up to that time, never heard of. He also
took occasion to tell me I ought to be
ashamed not to be up to date in such
matters and other unpleasant things.
Well, we very nearly had a fight before
he left, and then, just to prove him a
Richardson boosting sap head, I got hold
of a lens chart and applied it to one, the
optical system, of my projectors. One
look at what it called for and I patted
myself on the back ■with the idea that I
was going to find it wouldn't work at all.
I use 50 amperes D. C, through rheostats.
Had two 7.5 condensers spaced nearly half
an inch apart. Put in a 6.5 lens next the
arc and, after considerable trouble (Pow-
ers' 6-B) succeeded in blocking the front
lens back until the tips of the two lenses
were just out of contact with each other.
•Tried it out. Result, Just as I expected,
rotten. Hooray! To be very sure, before
sending for Mr. Handbook Owner and
getting out my best crow against his
coming, I glanced over the lens chart
instructions again, discovering that I had
failed to move the lamphouse to location
directed. Remedied this little' item, tried
it out again and — was mightily glad I
had not sent for said H. B. O. Could
hardly believe the evidence of my own
eyes. There certainly was good and
plenty of improvement. Not only was the
light much stronger, but also the focus
was sharper. And then I did get busy.
This won't exactly answer your ques-
tion as found in article in February 1
issue, because it is just a record of what
happened when I remedied my own wrong
conditions. I afterward replaced the op-
tical system of one machine just as it had
been, and borrowed an ammeter and
found that the machines gave equal re-
sults at 42 and 50 amperes — 8 amperes,
or 880 watts, in favor of your lens charts.
This figures out 14% saving, based on
1048
THE MOVING PICTURE WORLD
May 17, 1919
i.600 watti. or S.i K. W. Wo run IS
hours a day (XO A. M. to 11 P. M. con-
tinuous) so that at 7 cents per K. W.
(what we pay) the saving from conden-
ser improvement alone is 10 K. W. hours,
or 70 cts, per day and 70 cents per day
is nearly 15.00 a week, or $260 per year.
Say, brother R., when I figured this all
out and had proven it to myself thirty
of forty times. I DID wake up. Went on
a still hunt after that aerial image, I had
so often sneered at and tins is what hap-
pened: As nearly as I was able to meas-
ure it, I was cutting 56% of the light
with the shutter. I have located shutter
at aerial image and have reduced it to a
true 50-50, though I may have to in-
crease main bladewidth again slightly, as
there is a very slight tendency to travel
ghost occasionally. But suppose the gain
to be only 5%, it means another 25 cents
a day, or $6.75 a week or $351.00 a year
saved on the two items, with a decidedly
better picture on the screen. And if I
can save that additional 6% by means of
iarger diameter projection lenses (haven't
gotten that far along yet), the total sav-
ing would be boosted to $6.85 a week, or
$420.20 a year! And at no expense except
cost of two condensers and two projection
lenses.
Maybe my old condition was exception-
ally bad. I do not know. Anyhow the
facts are now before you and I've eaten
the crow that was my just portion. My
head really isn't sold ivory — quite. I
just needed waking up and — got it. If
you publish this and some of the ivory
domes around here laugh, it's all right. I
should worry! I'm awake now, and don't
care a (deleted by censor) what the back-
number gang say or think. I'm going to
try, though, to rub the noses of the
brothers (some of them) of our local in
the truth, as mine was rubbed in it, so
if you see a cloud of dust off in this direc-
tion, its only me in the midst of a battle."
Well! What do you think of that? Of
all the communications this department
has received in nearly ten years we re-
member none that we value more highly
than this, and if that battle comes off
and aid, assistance or succor is required,
just send a S. O. S. and I'll be on the job.
We were especially impressed with the
remark concerning those who simply
don't want to be convinced that they are
wrong. There is many an animal of that
variety at large, and he Is a bull in the
china shop of projection.
Slon^ Acting Reivlnder.
J. M. Lenney, Harrisburg, Pa., sends
in department clipping describing and
illustrating re-winder of the Gem Theatre,
Palestine, Texas, which same appeared
in June 23, 1917 issue. He says: "For
ten years I have been a subscriber to
the World, and from it get some timely
and helpful hints and information. With
regard to attached clipping, the picture
Is so dark I cannot make out all of its
details. Will you kindly advise me as to
size of motor necessary, how the auto-
matic cut-off Is made and installed, and
.size of pulleys. But it is the automatic
cvit-ofE I am mostly interested In. Any-
thing I can make and install to make
the work of the operator easier is not
too much trouble, provided I can learn
how to do it."
Brother I^enney, I don't quite like that
last. Let me revise it a bit: "Anything
I can make and Install to make the work
of the projectionist easier or (and) more
eflicient or better. Is not too much trouble
etc." There, does not that read better.
Probably you really meant just that, but
you failed to say it; also you are just a
bit behind the times In using the term
"operator." Do you wish to be classed
with shirtwaist and straw hat makers —
they are called "operators" you know.
But that Is not all. The Society of Motion
Picture Engineers has officially, and unani-
mously declared the correct term to be
Projectionist. Why not be up to date.
There! Having administered that little
verbal raking over, In entire good humor,
we'll tell you about the re-winder. In
the first place, it would be impossible
to tell you the power of motor required.
That would depend on speed of rewind-
ing. But a very small one will do the
work. An old wall fan motor is ample
as to power. The necessary size of pulleys
will depend on speed of motor and time
of re-winding. Does any one know just
how fast a reel must revolve in order
to re-wind 1,000 feet of film in six min-
utes? If so, let's have the information.
I don't know myself. The automatic cut-
off may be made in several ways, one of
fl-B-
eaz/ffS
£- STAVOflUD HCt-iJ
F .Hff^SULfl lid
'SVJITCH
which is herewith illustrated. The draw-
ing is entirely self explanatory. When
the film breaks or runs out the standard,
being no longer supported on the film by
its roller, drops, or is pulled down by
the spring. This spring must be a very
light one. It may not be necessary to
have a spring at all. You will, of course,
understand that in the main drawing only
one side of the switch is shown. The face
of it is illustrated in small, upper sketch.
The black is insulation material. The
motor current is very small, and the
contact made by such a switch, if even
reasonably well made, will be ajmple to
carry it. Standard B* must not be made
very heavy, and the roller it carries, or
that carries it rather, must be exactly
square with the film so that there will be
no grinding action. For this reason stand-
ard B^ might better be square. Standard
holder E could consist merely of a square
hole in the board and a square collar about
where the top of standard holder E is,
properly supported, of course. But all this
is needless, I guess. By the drawing I
merely meant to give you the main idea.
You can build it to suit yourself. With a
slow running re-winder there is no seri-
ous objection to the roller. The back
reel must have a brake, of course, to
insure tight winding and to hold the
film taut. Who has a better scheme?
Let's hear from you. We remembering
publishing several excellent methods of
accomplishing this function several years
ago, but their details have slipped from
memory.
Projection Experience
MOTION PICTURE
HANDBOOK
For MaBagan and Oparatori
By F. H. RICHABDSON
Tbe reoognlied itandard book on tbe work of pro-
jection. Complete deecrlptloni and InitrucUoni on
all leading macMnea and projection equlpmsnL
There lan't a projactlon room in the unlvene id
which thla carefully compiled book will not aave Ita
purchaae prloe each month.
Buy It Tcday
$4 the Copy, poatpald
MOVING PICTURE WORLD
616 Fifth Avaana, N«w York City
Sohlllv Buildlns. Chtoaao. III.
Wrlgbt & Callander BIdg., Loa Angelet, Cal,
To aare time, order from neareat offloa.
A ^neer Case.
John Meade, Blackwell, Oklahoma, ha.s
a case which has puzzled us quite a bit,
and still presents doubtful points. He or-
ders the lens charts, and here is his de-
scription of the trouble:
"With everything in the optical sys-
tem (condenser combination and distance
from same to film) as it should be, there
is a shadow on either side of the screen
and one at the bottom; also a faint, ver-
tical shadow out about half way between
center and right side of screen. This
latter is only noticeable when white light
is on screen. Side and bottom shadows
sort of bow^ out onto the screen from cor-
ners to center. By this I mean they form
a bow having its base, or tips, in the cor-
ners. Have tried different projection i
lenses and about everything else, includ-
ing various condenser combinations and
distances of condenser to film, without
results."
The small, faint, vertical ghost has me
stuck completely, but the sides and bot-
tom shadows may be due to one of two
things, viz., tension shoes or cooling plate
interfere in light. That used to be a
quite common thing years ago, with the
old style tension springs, and before cool-
ing plates were so well standardized.
Don't see how it can happen with modern
projectors (these are Motiograph De Luxe
— new machines, too), but I can find no
other reason for the trouble. It evidently
is not in the projection lens. That much
Is proven. I don't see how it can be in the
cause I have suggested, but If It isn't, will
some kind soul be good enough to tell us
where it Is? I'm up a stump.
Has a Good Picture and Don't Care WIio
Knoi\-s It.
H. A. Matteson, Projectionist, Superior,
Nebraska, orders question booklets and
discourses thusly:
"My outfit consists of a 35-ampere trans-
verter, a new Baird projector and a Gold
King screen. Distance of projection 72
feet; picture 14 feet. And if I do say it
myself, as oughtn't, It's some picture. Two
union projectionists who w^ere here with
features said it was the best in this part
of the country, so far as they had seen.
I'm sure proud of my picture."
If you weren't, friend, you probably
wouldn't have a picture to be proud of.
When you see a chap who is Indifferent,
and takes no pride in his work and its
product, it's a pretty safe bet that he is
worth not one danged cent more than the
union scale, and It's no safe bet the boss
isn't losing money on him even at the
scale. When I'm on the road the boy I
like to meet is the one who buttonholes
me and, with pride sticking out all over,
almost begs me to visit his theatre and see
his screen result. It's a perfectly safe
gamble that lad has something to show.
True, it may not be perfect. It may, in
fact, be far from perfect, but when I go
there and show him wherein he can Im-
prove, he won't look at me with an Indig-
nant start or a fishy look of disbelief.
Yea, verily, do I like the progressive,
up-and-coming laddie buck who tries hard
to produce the goods and Is proud of the
fact that at least he has accomplished
something. It is in those men that the
ultimate hope of the profession lies.
Iloyinn Reel Tested.
Recently we published an article say-
ing we would have the Boylan Even Ten-
sion Reel thoroughly tested as soon as
possible, and report. Since then it has
been called to our attention that we did
have this reel tested by six different
projectionists in widely scattered local-
ities two years or so ago. We find the
records bear this out, and that the re-
ports were all good. We therefore take
I)leasure in recommending to projection-
ists that as soon as these reels are avail-
able they get a supply for their pro-
jection room. The savings in lower
sprockets alone will pay for the reels
before they are worn out, and the sav-
ing In damage to films will be inestimable.
May 17, 1919
THE MOVING PICTURE WORLD
1049
CALIFORNIA AIRDOME SEASON IS COMING
But the Open Airs Will Be Fewer in Numbers
Since Houses Have Installed Cooling Plants
EXHIBITORS throughout northern and
central California are making active
preparations for the opening of air-
domes as soon as the period of hot weather
sets in, which will be about the first of
June. The number of these outdoor shows
will probaljly not be as large as in some
former years, owing to the fact that cool-
ing plants have been Installed in many
houses, with daylight saving also cutting
a figure. The Lyric Theatre, Tulare, con-
ducted by Paul Reardon, plans to open an
airdome about June 1, and the Theatre
Tulare will also have an outdoor show. J.
McCabe, of Coalinga, Is remodeling his air-
dome and plans to have a very fine one.
Sncramento's Own Film Has Premier.
The Sacramento Film Company recently
took over the Strand Theatre in the cap-
itol city for a week and presented its
first five reel attraction, "Twelve O'Clock."
This showing attracted wide attention.
Walter McGinn, head of the company, was
formerly located at San Francisco, where
he conducted a training school. Work on
other productions will be commenced at
once.
M. Calmy Visits Home Town.
M. Calmy, formerly of San Francisco,
where he conducted a comedy film ex-
change, but now a member of the film of
Calmy Brothers, Los Angeles, dealers in
projection machines and theatre supplies,
was a recent visitor in this city and pur-
chased a lot of supplies from the Cali-
fornia Film Exchange, which has gone
out of this branch of the business. He
installed several machines at Santa Bar-
bara on his way up the Coast.
Select Exchange News.
The San Francisco office of Select has
turned a nice piece of business since the
departure of Manager H. L. Knappen for
New York, having booked "Bolshevism on
Trial" over the entire Turner and Dahn-
ken Circuit, the first showing to be made
at the Tivoli Theatre. The facilities of
this exchange are being enlarged to acom-
modate the increase in business, extensive
remodeling work being under way.
Poster Slan Finds Business Active.
I. H. Lichtenstein, head of the Western
Poster Company, has returned from a trip
through the territory from Dinuba to the
northern California line and reports
unusual activity in amusement circles.
Exhibitors are doing a splendid business,
and many houses are being enlarged, re-
decorated and remodeled, with many new
one's planned.
SI. J. Cohen Becomes Historian.
M. J. Cohen, director of publicity for the
Kinema Circuit, Oakland. Fresno and Los
Angeles, has written "The Evolution of
the Motion Picture," which is appearing
serially in the Daily Post, one chapter
appearing each Saturday. Mr. Cohen has
been connected with the industry in one
form or another since its inception.
Organists Given Practice PrUlieges.
The American Photoplayer Company has
installed three large pipe organs in Photo-
player Hall, 109 Golden Gate avenue, San
Francisco, and permission is being granted
freely to organists in moving picture the-
atres to use these for practice work. Two
of the instruments are from the Cali-
fornia factory, the third being from the
eastern branch.
Personals and Bnsiness Pointers.
Eugene H. Roth, of the California and
Portola theatres, San Francisco, w^as
called to Los Angeles recently because of
the death of a sister.
Polly Moran, who has forsaken moving
pictures for vaudeville for an indefinite
period, was featured recently on the San
Francisco Orpheum bill.
Mrs. Elizabeth Winterhode, wife of Amos
S. Winterhode, former manager of the
Alhambra Theatre, and connected with
other San Francisco moving picture
houses, passed away In this city on April
23. Mr. Winterhode recently underwent
a serious operation and was confined in a
hospital during the illness of his wife.
The Live Oak Church Federation, Live
Oak, Cal., has purchased a projection
machine from Walter Preddey.
Ryan's Theatre, Fresno, Cal., is to be
remodeled at an early date, a new front
being one of the improvements planned.
Mrs. F. E. Smith, of the Lyric Theatre,
Marysville, Cal., has also taken over the
Liberty Theatre of that place and plans
to remodel both houses.
The Tuolumne Theatre, of Tuolumne,
Cal., destroyed by fire some time ago. Is
being rebuilt and will have a seating ca-
pacity of about 1,000. Joe Knowles, of
Sonora, will have charge when it is re-
opened in July.
S. N. Kanner, formerly of the Bay View
Theatre, San Francisco, is on his way
home from France, having seen service
there with an engineering corps.
The Kearny Theatre, San Francisco, has
installed a new Power's Cameragraph and
a Preddey no-carbon outfit.
Walter B. Crooks has had plans and
specifications prepared for a theatre to be
erected at Benicia, Cal., at a cost of about
$35,000.
Extensive additions are being made to
the organ at the Tivoli Theatre. San Fran-
cisco, an echo organ being the feature of
the improvements. A fine new stage set
has been installed here by T. Thompson.
Beatrice Van in Society Role.
Beatrice Van has commenced work at
the American studios in support of Mar-
garita Fisher in "The Tiger Lily," Jo-
seph Franklin Poland's absorbing Italian-
American romance, under the direction
of George L. Cox. Miss Van is playing
the role of "Doris Van Renssalaer," a
spoiled society flapper, who is "The Tiger
Lily's" rival for the love of a young
American millionaire.
Mr. and Mrs. Sidney Drew Had a Hard Time Making Up for Their Playlet, "Harold, the Last of the Saxons."
Harold is portrayed by Sydney Drew in the Paramount- Drew comedy, and meets a "pug" in William the Conqueror
1050
THE MOVING PICTURE WORLD
May 17, 1919
"THE HEART OF HUMANITY" HELPS LOAN
At St. Paul's Metropolitan the Picture Played
to Capacity Houses and Proceeds Aided Drive
THE Heart of Humanity," in its second
and last week's engagement at the
Metropolitan Theatre at St. Paul,
helped largely in raising subscriptions to
the Victory Loan and in obtaining aid
for the Fatherless Children of Prance
Society.
The picture played to capacity houses
•during Jts run in St. Paul. J. V. Bryson,
manager of the Minneapolis Universal Ex-
change, and L. M. Scott, manager of the
Metropolitan agreed that net receipts of
the box office at "The Heart of Humanity"
showing should be turned over to the St.
i'aul Victory Loan organization. The re-
sult was gratifying.
At the showing of the picture Miss Julia
Rogers, who is an active worker of the
society, gave five minute talks on the
need for funds to continue the work of
the Fatherless Children of France Society.
The inspiring scenes of the "The Heart
of Humanity" had a tendency to loosen
the purse strings of St. Paul theatre-
goers after they had heard the talk by
Miss Rogers. The war orphan fund grew
steadily with Miss Alice Forepaugh, sec-
retary of the society, in charge of collec-
tions taken in the theatre lobby. Miss
Forepaugh said that in one week of the
engagement St. Paul people had adopted
three war orphans and agreed to keep
them for a year. More than $800 was
contributed to the society during the two
weeks' engagement of "The Heart of
Humanity."
"Caunibals" Drnw Crowds.
Manager Billy Watson put over a clever
publicity stunt which aided in pulling big
business to the New Garden Theatre when
he stationed two burly negroes, dressed
as cannibals, at each side of the box
office during a week's showing of Martin
Johnson's "Cannibals of the South Seas."
Schlank in Charg;e of Capitol Office.
Isadore Schlank, special representative
of the Capitol Film Company of Indian-
apolis has taken charge of the Minne-
apolis Exchange. He will remain here
until a successor has been appointed to
take the place of Sam Aronowitz, who
has resigned to enter the state rights field.
Shearer Opens Supply Office.
B. F. Shearer, former Montana repre-
sentative for the Rialto Supply Company,
of Minneapolis, has opened offices in Bil-
lings, Mont., handling supplies for Mon-
tana, Idaho and Wyoming. Mr. Shearer
carries a large line of supplies and com-
plete equipment for the theatre.
Nortliivest Ne«s Brevities.
Tom Foster, owner of the Star Theatre
at Stanley, Wis., is a benedict. The bride
was formerly Mrs. Helen Gillhuly, of
Kankakee, Wis., a talented musician.
Lieutenant William Howard, A. E. F.,
visited for a few days in Minneapolis
renewing old acquaintances. Lieutenant
Howard was formerly manager of the
local branch offices of Metro and Vita-
graph.
The People's Theatre at Washburn, Wis.,
will be closed for sixty days awaiting
the renewal of manufacturing activities.
The big Dupont T. N. T. plant, which em-
ployed as many as 6,000 men during the
war, is now using only 200. Washburn,
however, expects to land a shipbuilding
plant that will employ 1,000 men.
The Delft Theatre and the Opera House
at Marquette, Mich., closed April 17 by
a third influenza ban, are again open
after a week of enforced idleness, i'he
Marquette houses have been closed a total
of fifteen weeks by successive waves of
influenza.
Philadelphia News Letter
Malianoy Tlieatre Instails Powers.
THE Elks Theatre in Mahanoy City,
has undergone extensive repairs and
improvements. Two Power's 6-A ma-
chines and new projection equipment have
been installed. An old theatre in the same
town, which is being altered and rebuilt,
will be renamed the Stanley when com-
pleted .
Butler Talces Over Clearfield.
William E. Butler, one of the pioneer
exhibitors of Philadelphia, has taken over
the Clearfield Theatre. Mr. Butler is at
present the sole owner of the Arcade and
the Clearfield.
Brennen In Baclt Witli Stanley.
J. M. Brennen, of the Stanley Booking
Company, has been mustered out of the
service and is back at his old job, much
to the delight of all his friends.
Keeney Visits Pliiladelphia.
Frank A. Keeney. of New York, was in
Philadelphia last week, and negotiated
for several features for his Keeney Thea-
tre in Williamsport through the Stanley
Hooking Corporation.
Pislier Improves Mammoth.
A. J. Fisher, of the Mammoth, is mak-
ing extensive improvements in his thea--
tre. Entire new equipment will be in-
stalled in addition to brand new chairs.
The walls and ceiling have been artistical-
ly decorated with pictures of all the lead-
ing screen stars. A six-piece orchestra
will supply the music for the pictures,
which will be of the tirst ord€r.
Philadelphia Ball Set for May 28.
The allied motion picture interests of
Philadelphia have agreed to hold a motion
picture ball on May 28 at Turner's Hall,
Broad and Columbia avenue.
Clark Returns to His Desk.
William J. Clark was recently honorably
discharged from the Hospital Corps of
the overseas forces and is now back at
his desk in the Stanley Company, where
he is receiving the congratulations of all
his friends.
Kendrick Will Shoot Local Events.
H. M. S. Kendrick, of the Fairmount
Theatre, has secured a motion picture
camera with which to take local events
for the benefit of his patrons.
Lessy and Brown Take Over Palace.
Messrs. Lessy and Brown have taken
over the Royal Palace at Twenty-eighth
and Girard avenue, which has been closed
for some time.
Here's Your Hat, Prithee, Why Do You Tarry?
Write the Rambler, our Bi^atiiro Fairfax, if your cxpcrifiice parallels this scene
from \'iviiiii .Martin's I'aramount, "Thf Flonio Town (iirl."
Pittsburgh News Letter
Inilustrial and Domestic Moves.
THE Industrial and Domestic Film Com-
pany, heretofore located at 2534 Fifih
avenue, Pittsburgh, has relocated in
the former Public Baths building at 1538
and 1540 Penn avenue.
The new plant is two stories high in
front, one in the rear. It occupies a
plot 35x200 feet. The old quarters were
vacated May 1, and the new building is
now occupied by the company, although
it will be several weeks before any labora-
tory work can be done, as there is much
carpenter, plumbing and electrical work
to be completed before the plant can
be operated.
The I. & D. Company has made some
pretentious films for many of the largest
industrial concerns in the Pittsburgh sec-
tion, and at the present time is pro-
ducing a five-reel subject, of which several
prints will be made, for a large coal
concern operating in West Virginia and
Kentucky.
Simeral Is Out for Him-velf.
II. C. Simeral. for the past year travel-
ing representative for The Pittsburgh
I<''irst National, was in New York recentl\-
and purchased "Virtuous Men" for west-
ern Pennsylvania, West Virginia and Ohio.
Mr. Simeral formerly represented the
.\utomatic Ticket Selling Machine Com-
I>any, and a year ago, when the Govern-
ment shut down on the making of motors
foi- these machines, he look uii film work.
He has been quite successful in this line
iind decided to branch out for himself,
lie will do business under the firm name
nf Co-Partner Attractions, and his ad-
'Iress is Box 12."). East l.ilierty I'ostoffice.
Pittsburgh, I'a. He is now looking around
I'lir an' olllce local ion.
(anieraphone Is Now Rivoii.
Thursday, May 1, saw new management
and ownership of the Cameraphone Thea-
Iri'. Fifth Avenue, Downtown Pittsburgh.
The theati-e will become a link in the
Hi>wland and Clark chain. The name will
bo changed to the Rivoli and Roy Mun-
son, formerly owner of the Paramount
Theatre at Altoona. will be the manager.
The Cameraphone is one of the oldest
of the downtown theatres. It was opened
about ten years ago by H. P. Kester and
W. C. Beatty. Several years ago Mr.
Kester withdrew from the theatre, and
May 17, 1919
THE MOVING PICTURE WORLD
1051
Mr. Beatty sold out to Mr. Guckenheinier
two years ago. The house has always
been a good moneymaker.
Globe Film Attractions Will Handle
Parade Pictures.
The Globe Film Attractions, Pittsburgh,
will handle exclusively here pictures of
the parade of Pittsburgh's returned sol-
dier heroes, which will take place some-
time in May.
The pictures will be taken under the
supervision of George Bates, who will
have three cameras in operation, getting
every detail, such as the arrival at the
station, the triumphant march down Fifth
avenue, and the crowds along the way,
etc. The soldiers comprise the 15th En-
gineers and the old 18th Regiment — all
from Pennsylvania, and the majority of
them from Pittsburgh.
The picture will be released the day
following the parade.
Voung Represents Sherry.
J. F. Young, a film salesman of the
Pittsburgh district, has been appointed
special representative for the Sherry Pic-
tures, formerly handled by the General.
These pictures will very likely be handled
by the Film Clearing House in the future.
Berg Organizes Keystone Music Company.
W. T. Berg, formerly manager of the
automatic department of the Pittsburgh
office of the Wurlitzer Organ Company,
has organized the Keystone Music Com-
pany, which will handle the Vlolana-
Virtuoso instrument, a combination violin
and piano manufactured by the Mills
Xovelty Company of Chicago.
Sliter Gets Goldstein.
An addition has been made to the sales-
force of the Pittsburgh Exhibitors Mutual
Exchange, in the person of Leonard Gold-
stein, formerly of the Pittsburgh Uni-
versal exchange, and most recently the
Goldwyn. Mr. Goldstein has been a film
salesman in the Pittsburgh territory for
the past four years and enjoys the ac-
quaintance of practically every exhibitor
in this section.
More Salesmen for Moore.
Manager Moore, of the Pittsburgh Hod-
kinson branch, has added two salesmen
to his force. They are W. A. Young and
O. F. Krugh. Mr. Krugh was formerly
with the Pittsburgh Vitagraph and Pathe
exchanges, while Mr. Young is a new man
in the film game, having previously been
a broker in New York.
Charles A. Granlnger Dies.
Charles A. Graninger, formerly organist
of the Regent Theatre, East Liberty, Pitts-
burgh, and lately of the Stahl Theatre
in Homestead, Pa., died Friday morning.
April 2.5 following an attack of the flu
and pneumonia. Deceased was an able
organist and prominent in musical circles.
Fred Hall Builds at Boyer.
Fred Hall is building a new theatre at
Boyer. Pennsylvania, from present indi-
cations it will be ready for opening about
.May 1.5. The house will seat 300 and
will be up-to-date in every respect. Tlie
piojection equipment includes Power's nia-
rhines and a Gold Fibre screen.
Personal Items.
.1. A. Reilly, manager of the Belmar
Theatre. Rowland & Clark's house at
Homewood, Pittsburgh, has just been dis-
charged from the hospital, where he was
laid up for three weeks, following an
operation.
\V. E. Atkinson, business manager of
the Metro and W. C. Bachmeyer, district
manager, were in Pittsburgh several days
recently. Mr. .Atkinson is making a toui-
of the Metro offices throughout the coun-
tr\-.
\Vm. G. Schmidt, sales representative of
the Pittsburgh Mutual branch, has been
transferred to the Buffalo branch of the
■ame company.
N. J. Sinnott. of the William L. Sheri .\
Service, w^as in Pittsburgh recently.
Eddie Wheeler is now on the road for
the Penn exchange. Pittsburgh.
WASHINGTON'S EXCHANGES ARE MOVING
Metro and Mutual Are Already in Luxurious New
Quarters and the Otliers Will Soon Follow Suit
METRO and Mutual now occupy com-
modious quarters in the new film
building on G street, near Ninth
street, N. W., and it will probably not be
long before the other exchanges which
have leased space in the building will
move in.
Manager George W. Fuller, of Metro,
has eight offices, seven of which are en
suite, while the eighth room is located
near the freight elevator and is used as
a shipping and receiving room. At the
extreme end of the exchange is the in-
spection room and the film vault, which
holds 1,500 or more reels.
Equally attractive are the rooms in the
Mutual suite. Manager McShane has a
very attractive office, and in it at this time
stands the handsome loving cup which
goes to the offices showing the best re-
sults. It is known as the William J.
Clark trophy. To retain permanent own-
ership of the trophy an exchange must
win it three times in succession. So far,
Boston and Portland have each had it in
custody for one month. The Washington
branch Is going to do its best to hold it
for April.
This exchange has a projection room
with a built-in operator's booth. This is
to be equipped with two machines, and
all films coming into the exchange will
be screened before they are permitted to
go to exhibitors.
Flax Purchases "The Masked Rider."
The First National Exhibitors' Circuit
is to distribute "The Masked Rider," fif-
teen-episode Western of the Arrow Film
Corporation, for the Liberty Film Ex-
change. The latter organization has been
founded by Sam Flax, with headquarters
in Room 607, Mather Building. Mr. Flax
recently purchased this serial for the Dis-
trict of Columbia, Delaware, Maryland
and Virginia. Mr. Flax is well known in
the film business by reason of his con-
nection with the General Film Company,
beginning in 1913, and with Pathe as
booker and assistant manager from 1914
to 1917. In the latter year he became
manager for Metro, remaining in that po-
sition until a short time ago.
Crandall Company Improves Its Park.
The Crandall Amusement Company is
greatly improving the open-air park ad-
joining its Apollo Theatre, on H street,
N. E., preparatory to opening at an early
date. The park is to be rewired, new
lamps put in, and the operator's booth
is to receive two new Simplex motor-
driven projection machines.
An important part of the work will be
the grading, so that the people seated at
the rear will have an unobstructed view
of the screen at all times. A new shadow
box and new screen are to be erected, and
an attractive brick ticket booth is to be
constructed at the front.
Licnihan Resigns from Goldwyn.
Washington exhibitors have heard with
regret the rumor now^ current here that
George F. Lenihan, manager of the local
exchange of the Goldwyn Distributing
Corporation, has tendered his resignation
to the home office, to take effect May 15.
It is said that he is going to New York to
accept an important position with the
W. W. Hodkinson Corporation. The na-
ture of his new work is not known, nor
has his successor been named, although it
is thought that L. L. Crandall, now in the
South, will be recalled to Washington to
become manager of the exchange. Mr.
Crandall is a Washington boy and was at
one time in the employ of the World Film
Corporation.
Melvin Returns to Fox.
Another returned veteran of the war is
Mr. Melvin who, the exhibitors in the
southern part of this territory will re-
member, traveled out of the Washington
office of the Fox Film Corporation until
he joined the colors. Mr. Melvin landed
in town last week and, in line with the
policy of the company to take back on
their old jobs all returned soldiers, he is
preparing to take up his work where he
left off to go and learn how to jab the
Boche.
The Smokes AVere on Steve.
Cigars were very much in evidence in
the offices above the Metropolitan Theatre
last week, when Steve Eilbacher, manager
of the Savoy, "set them up" in honor of
the arrival of a little cashier in his home.
A Lion Among Ladies and Pool Sharps Is a Dref'ul Thing.
It's a case of pooling resources in this L-KO comedy with much local color.
1052
THE MOVING PICTURE WORLD
May 17. 1919
MILLION DOLLAR DEAL IS CONSUMMATED
Ascher Brothers to Erect a 2,500 Seat House on
Howard Wurlitzer's Property in Cincinnati
A DEAL involving more than a million
dollars, by which Cincinnati will
have a new theatre was consum-
mated April 29, when Ascher Brothers, of
Chicago, acquired a forty-year lease on
the property at the northeast corner of
Seventh and Vine Streets, owned by How-
ard Wurlitzer. The lot is 100 by 134 feet,
and a building of brick and concrete will
be erected at an approximate cost of $350,-
000. The seating capacity will be 2,500,
1,500 of these seats being on the ground
floor and 1,000 in the balcony, which will
be of the hanging type, with no posts to
obstruct the vie'w from any seat in the
house. A pleasing innovation will be the
arrangement of the seats, which w^lll be
twenty-two inches wide and the rows
thirty-two inches apart, permitting pa-
trons to enter or leave without disturbing
others in the same row of seats. The
main entrance will be on "Vine Street,
thirty feet north of Seventh and the lobby
will be thirty-five feet in width. There
will be eight exits. Besides the theatre
proper there w^ill be four store rooms on
the Vine Street side. Other features of
construction w^ill include between 40,000
and 50,000 electric light bulbs for the ex-
terior Illumination of the building; a re-
frigerating system for cooling the house
during warm weather, w^hich calls for a
difference of ten degrees between the in-
side and outside temperature, graduated
so that the two extremes will not be im-
mediately felt. An orchestra of thirty
pieces will be a feature of the house,
which will be supplemented by a Wur-
litzer orchestrion and organ, only a little
smaller than the one in the Denver Muni-
cipal Auditorium, which cost $90,000. Ar-
rangements already have been made for
first-class film service for this house, and
it is expected to have it ready for the first
performance on Thanksgiving Day, which
will necessitate the completion of the
work in about six months. The owners
of the new house are operators of some
twenty-four houses in and about Chicago.
Industry War Potent Factor in Raising
Loan,
The Victory Loan campaign is now en-
tering upon the home stretch, and so far
as Cincinnati is concerned, has been a big
success from the start. This city was
"over the top" before the campaign had
reached the half-way point, and is rapidly
proceeding to roll up a big over-subscrip-
tion. That the men connected with the
moving picture industry have been a
potent factor in achieving this remarkable
record is an admitted fact. Nothing has
been asked of them ■which has not been
cheerfully and enthusiastically done, and
they have bent all their energies and
given of their resources in a truly unsel-
fish manner to do their bit in support of
the loan. One of the best bits of loan
propaganda presented at any of theatres
was called a "Victory Loan Dialogue,"
which w^as presented by Frank Burnett,
an attorney of the city, and a young lady
partner. The young lady took the part of
a loan solicitor and the lawyer repre-
sented one of the chronic croakers who
are always growling about graft and
waste in the war work. He is finally
shown the error of his ways and gladly
signs on the dotted line. This w^as a
welcome diversion from the usual run of
four-minute work and showed evidence of
dramatic thought and histrionic ability
unexpected and refreshing.
FHlm Storagre and Repair House is
Planned.
Max Goldstine, New York, has leased
the temporary Court House, at Broadway
and Pioneer streets, for use as a storage
and repair house for the principal pro-
ducing companies of the country. The
central location of Cincinnati and its fa-
cilities for quickly reaching any point in
a large section of the country were de-
ciding factors in the deal. Much time and
money are expected to be saved by this
arrangement, especially in the repair de-
partment, as heretofore no adequate fa-
cilities for this work have been provided
outside the headquarters of the producing
companies. The annual rental is stated to
be $17,500 for a term of fifteen years, and
a counter proposition w^as made for a 99-
year lease at an annual rental of $14,000,
with a cash bonus of $20,000. In either
case Mr. Goldstine agrees to pay for all
taxes, insurances, assessments, repairs
and alterations. The county will vacate
the building on October 1, and it will then
You See, It's "Strictly Confidential" and They Have to Whisper.
MadRc Kennedy is a wonder Ivil in.spiralion for sorrels in Goldwyn's feature
of tlie above name.
b« remodeled and converted to Its new
use. It is proposed at some future time
to add two additional stories to the pres-
ent six stories.
Colonial and Otiio Open Tlielr Doors.
Two new theatres were added to the list
of downtown houses during the past week,
the Colonial and the Ohio opening their
doors Saturday, May 3. These are the
twin houses made by the remodeling of
the old Colonial, on West Fifth street, and
both of them are beautifully decorated
and finished both as to Interior and ex-
terior. Julius Frankel is manager of the
Colonial, while Thomas Reilly is manager
of the Ohio. The Colonial has for its
opening attraction "The Spreading Evil,"
which also is being shown at the Alham-
bra, two doors away. This house has an
innovation in construction, the mechanical
orchestra being located on a balcony in the
rear, leaving all the space usually taken
up by the orchestra pit available for seat-
ing purposes. Both houses were patron-
ized heavily on the opening day and will
now take their places among the best of
theatres in the central section of the city.
Lyric 'Will Be Strong on Mnsic.
The Lyric Theatre, which opens for a
summer run of pictures Sunday, May 11,
under the management of I. Libson, with
"Oh You Women," will have an excellent
musical accompaniment, the entire Lyric
Theatre orchestra having been engaged
for the summer. This is one of the best
orchestras in the city, and is under the
direction of Theodore Hahn. New musi-
cians will be added to bring the orchestra
up to full symphonic proportions. Man-
ager Libson has become convinced of the
value of good music by his experience at
the Walnut and is a firm believer in this
adjunct to the business. "The Unpardon-
able Sin" is booked for an early showing
at this house. Another interesting fea-
ture at this theatre will be Mack Sennett's
"Yankee Doodle in Berlin," with its real
live chorus of twenty Broadway beauties.
This show opens May 18 and the innova-
tion is attracting considerable attention
here.
Business Continues Good.
Continued good business has been the
rule in the Cincinnati houses during the
past week, few runs being made with any
of the seats empty, except the first run in
the morning and the last run at night.
Generally speaking, all the picture houses
in the central section of the city open at
10.30 or 11.00 a. m. and run to a like hour
in the evening.
The officials of the Victory Loan orga-
nization states that the average daily at-
tendance at the movie houses is in excess
of 50.000, or a weekly average of 350,000,
which is more than three-fourths of the
population of the city. They estimate
that, eliminating duplications, or those at-
tending more than one performance
weekly, there are some 200,000 "movie
fan.s" in the city.
Cincinnati Screeniiiii.s.
The Gifts opens the week with "The
Courageous Coward." svipplemented by a
Harold I^loyd comedy a'nd the Universal
News Weekly.
The Walnut presents "The Midnight
Romance," "The Little Widow," and Tathe
News.
The Strand offers "Three Men and a
Girl," together with Pathe News.
The Family has "Poor Boob" for the
fiist part of the .week and "The Rescuing
Angel" the latter part.
People's opens Sunday with the first run
of "The Master Mystery."
After one or two more weeks of musical
comedy, the Grand opens for its summer
run of pictures, the initial bill being
"Mickey." Other features booked for this
house are "The Shepherd of the Hills,"
"The End of the Road," "Wives of Men,"
and "The Birth of a Race."
1
THE MOVING PICTURE WORLD
1053
Piquant Person in Pink Pajama*
Is Josephine Hill, who in pretty pose
plays prominent part in latest
Li-Ko laughmaker.
Seattle News Letter
Jack Weil Is Seattle World Manager.
JACK WEIL has arrived in Seattle /to
take over the management of the
Seattle territory for World. He began
work at once. .
Mr Weil announces that Seattle is soon
to be established as the Coast division
office and the World office will be moved
within a few months to a fine new loca-
tion on film row, which will be built for
them. , , .
Mr Weil has engaged, since his taking
charge of the Seattle. C. P. Merwin, for-
merly manager of the Exhibitors Mutual,
and F. A. Tipton. The former will cover
Washington and northern Idaho, while
the latter will have Oregon and southern
Idaho. More stenographers, shipping
clerks, and other office employes have
also been added.
Lastig Visits Seattle.
Harry Lustig, special representative for
Metro Pictures Corporation for the Pa-
cific Coast, is in Seattle exploiting "The
Red Lantern" in the Northwest territory.
Some exceptional first run bookings have
been made already in Seattle, Portland,
Tacoma, and Spokane. It has been booked
for two weeks at the Clemmer in Seattle.
While in Seattle Mr. Lustig engaged
Melvin G. Winstock as special salesman
for Metro.
"Hearts of the World" Breaks Record.
"Hearts of the World" has been playing
to very big business at the Coliseum, and
records of Seattle's largest motion pic-
ture theatre have been broken. The pic-
ture has caused almost as much talk as
did "The Birth of a Nation." A regular
feature of Coliseum shows which is very
popular just now are the fashion shows,
which are given every Tuesday night.
These fashion shows are given by ar-
rangement with one of the large depart-
ment stores of the city. They were
begun two years ago, and immediately
became so popular that they were con-
tinued for several weeks during the be-
ginning of each winter and spring sea-
son.
.\uto Men See "The Roaring Road."
Three-quarters of the lower floor of the
Liberty Theatre was reserved on Tuesday
evening, April 22, for the automobile deal-
ers and their employes to see "The Roar-
ing Road" with Wallace Reid. Realizing
the special interest which automobile men
would take in this production, J. Von Her-
berg, manager of the Liberty, sent them
notes suggesting that he would be glad to
reserve the best seats for as many as
BALTIMORE KEEPS RIGHT ON BUILDING
This Time It Is To Be a New and Fire Proof
Exchange Structure for Palmore and Homand
P.\LMORE AND HOMAND, who have
for some years conducted a film ex-
change at 412 East Lexington street,
have bought the property at 424-426 East
Lexington street, and ground has been
broken to start the foundations for a
three-story fireproof, brick and concrete
building which will measure 30 by 30 feet.
The architect is J. W. Beal,»and the con-
tract has been awarded to the Guilford
Building Company. All the floors will be
equipped with fireproof film vaults. The
first floor is to be occupied by the owners;
the second floor will probably be arranged
with desk space to be rented to the vari-
ous representatives of the film companies
in Baltimore, and the third floor will be
arranged for office space to be rented out
and fitted up as a screening room so that
the various film companies can hold their
private trade showings there. It is also
probable that the roof will be arranged
so that during the summer trade showings
can be held on the roof at night.
Parkway Holds Services for Service Men.
An Impressive service was held for the
men of the 117th Trench Mortar Battery
of the 42d Division at the Parkway The-
atre, 3-9 West North avenue, on Sunday
afternoon. May 4, through the courtesy of
Harry Webb, president of the Parkway
Theatre Company, and Bernard Depkin,
Jr., manager of the theatre. Stirring ad-
dresses, prayers and sermons were made,
and the men were entertained with vocal
and instrumental music.
The Crescent Is Being Improved.
The Crescent Theatre, 1110 South Charles
street, which is under the management of
J. J. Hartlove, Is now being thoroughly
would like to see the picture on that even-
ing. Over five hundred reservations were
made.
MaxTrell Reports Good Business.
M. E. Maxwell, special representative
for Rothapfel Pictures, is in Seattle spend-
ing several days at the office of the Film
Clearing House. Mr. Maxwell supervises
the offices in Denver, Los Angeles, San
Francisco and Seattle. He reports the
first run on the Rothapfel Unit closed in
Portland, Spokane and Tacoma.
overhauled and renovated. The interloi
of the theatre is to be redecorated and
repainted, while the floor is to be re-
covered with battleship cork lineoleum.
The lighting, heating and ventilating
systems have been changed, and two new
Simplex projection machines and a new
piano have been installed.
The Wizard Will Be Made Like New.
Oliver B. Wight, the architect, who de-
signed the Parkway and McHenry the-
atres, has been commissioned to prepare
plans for extensive improvements and
alterations for both the interior and ex-
terior of the Wizard Theatre, 30 West
Lexington street.
The Park Movies Reopens.
The Park Movies -Theatre, 2265 North
Fulton avenue, owned by K. N. Crawford,
and which has been dark for some time,
has been thoroughly overhauled, and was
thrown open to the public on Saturday,
May 3. This playhouse is now under the
supervision of J. Louis Rome, manager of
the Baltimore. Broadway and Arcadia
theatres. Mr. Rome is doing the booking
for the house.
Baltimore Personal Notes.
Herndon Edmond, who formerly man-
aged the General Film Exchange in Balti-
more, when that company had an office
there, but who has been in the army for
several months, has been discharged. Mr.
Edmond was first-class sergeant in the
Motor Transport Corps, and was stationed
at Camp Holabird. At the present time
he is working for the Victory Loan, and
has been traveling through Maryland
with the Government moving picture,
"The Price of Peace."
L. H. Bell, Baltimore representative of
the American Film Corporation, very
proudly announced to his friends that he
is now the father of a bouncing baby boy.
Dick Roberts, formerly with Triangle,
and Eddie Carr, formerly with Para-
mount, have taken leave of the film in-
dustry and associated themselves with
the automobile business, having con-
nected up with the Trail-Mobile Company.
Rudolph Berger has now become the
representative of the W. W. Hodkinson
Film Corporation in Baltimore.
Well, Well, If Here Isn't the Old Oaken Bucket Shop!
Fox's comedy, "Words and Music By ," with Albert Ray and Elinor Fair
is a well of deep stuff.
1054
THE MOVING PICTURE WORLD
May 17, 1919
They Like the Dimples
Say the kiddies in Dorothy Dalton's
Paramount, "The Lady of Red
Butte."
Detroit News Letter
Madison Film Kxcliange Ciianges Name.
HARRY SCOTT, Detroit manager for
the Madison Film Exchange, an-
nounces that the name of the ex-
change Is to be changed to the First Na-
tional Exhibitors' Circuit of Michigan. In
this way all of the different First National
exchanges will be operating along uniform
lines with the one trade name.
Meade Joins Mowatt and Diebl.
Charles A. Meade, recent manager of the
Detroit office of the W. W. Hodkinson Cor-
poration has been appointed general man-
ager for Mowatt and Diehl. of Detroit,
who recently purchased the Michigan
rights to "Yankee Doodle in Berlin." This
picture, with the original Mack Sennett
Bathing Girls goes into the Adams Thea-
tre for an indefinite run starting May 25.
Mowat and Diehl are now routing the film
and the girls on a percentage basis in
the larger cities of the state.
Davies Triangrulates Detroit.
E. C. Davies, special representative for
Triangle, arrived in Detroit recently to
spend several weeks in the state in the
interest of "Peggy."
Ryder Is a Driver.
Jack Ryder, Detroit manager for United,
is putting on a lot of new customers —
and among them are Paul J. Schlossman,
Muskegon; P. C. Schram, Orpheum The-
atre, Muskegon, and the Parnum Theatre,
Detroit.
MoC'oy Will Manage Hyman'N ChivaKo
Office.
Arthur S .Hyman, of Detroit, announces
having purchased "Virtuous Men" for
Michigan, Indiana and Illinois. He will
open his Chicago office before the first of
June and has appointed Warren G. McCoy
as his manager there.
Atkinnon and Baolimeyer ViMit Hiif;hrK.
\V. E. Atkinson. General Sales Manager
'if Metro, and W. C. Uachmeyor, division
manager, were in Detroit during the week
<-nding May 4. conferring with M. C.
Hughes, local manager.
I'rlnoc (ioeH to I.yuch.
Dave Prince, former Detroit manager for
Triangle, Is now manager of the S. A.
Lynch Enterprises at Dallas, Texas, which
distributes Paramount pi.ctures in the
south.
Xerliel 1m IljK-lt from l<>nii<-e.
Raymond Ji. Zerbcl has leturnod to Mar-
quette after driving an ambulance in
Fiance for twenty-two months. He was
with the French army during the entire
time. He has resumed his old position
aa managor of the Opera House.
A NEW PORTLAND SUPPLY HOUSE OPENS
M. Aparton and F. J. Beier Quit Projecting and
Become the General Supply and Repair Company
M APARTON and F. J. Beier have
, formed partnership under the
name of General Supply and Re-
pair Company, with a sale.sroom and shop
at 21.'5 Fourth street, and are making a
bid for the theatre supply business in this
territory. Both of these men are elec-
trical experts and each has been a mov-
ing picture Operator for a dozen years.
Mr. Aparton has been associated with
Halberg in New York and with the Feas-
ter corporation, and Mr. Beier is one of the
best known operators in the Rose City.
The partners are making a specialty of
electrical supplies for theatres, including
lamps, fixtures and stage lighting effects.
They have established an agency for Sim-
plex machines and have equipped their
shop with lathes and machinery to re-
pair all make of machines. They do not
handle films.
George BIl|;'h Is .\n OptimiNt.
"The theatre business is the best I have
ever experienced it and has increased fifty
per cent, in the past year," is the senti-
ment of T. G. Bligh, controlling three
theatres at Salem, Oregon. Mr. Bligh op-
erates two of his houses continuously, the
third playing road shows and special film
attractions. He is now completing the
installation of a new^ photoplayer costing
$10,000 in his Liberty Theatre. The in-
strument is (jne of the large models made
by the Berkeley factory and is being in-
stalled in Mr. Bligh's theatre with camou-
flaged pipes in the auditorium.
Loan Film Kxploited.
C. M. Hill, chairman of film exploitation
for the Victory Loan in Oregon, gave free
morning exhibitions of the committee's
film, "The Price of Peace," in his theatre,
the Globe. The picture was afterwards
shown to big audiences in the municipal
auditorium.
Silvertou Theatre Is Sold.
Walter Johnson has purchased the Pal-
ace Theatre, Silverton, formerly conducted
by Cooley Brothers. Mr. Johnson took over
the Palace May 1, and Messrs. Cooley will
hereafter devote their attention to their
Gem Theatre.
Serials Go Well in Portland.
H. C. Phelph, operating the Gay and
Ideal Theatres, comments favorably on
the use of serials in suburban districts
such as those served by him. He took
over the Ideal in North Portland when
it was not paying and by consistent use
of serials two nights a week has built up
a nice business there. Mr. and Mrs. Phelps
divide their time between the two theatres.
Jack Tillman Is Busy.
Jack Tillman, manager for the General
Film Company, is the busiest man on Film
Row these days. Mr. Tillman has been
acting in all capacities from manager to
shipper. To the hundreds of questions
asked by exhibitors as to General's future,
the Portland manager answers enigmatic-
ally that he expects to be here for some
time.
Omaha News Notes
They Want the Last Word.
NEBRASKA exhibitors, in the recent
session of the State Legislature, de-
feated state censorship of motion
pictures in a decisive manner, but the
Fourth Nebraska district Federated
Women's clubs, meeting last week, voted
to keep up the fight for motion picture
censorship.
Getting Back to First Principles.
Manager H. M. Thomas, of the Rialto
Theatre, Omaha, has revived the old cus-
tom of showing the words of songs on
the screen and inviting the audience to
.loin in the singing. "That Tumble Down
Shack in Athlone" was the first song in-
troduced at the Rialto.
Blnechel Is on the W^arpath.
At Norfolk, Nebraska, Exhibitor H.
Bluechel, of the Auditorium Theatre, has
crossed swords of the local censorship
board which, after seeing Theda Bara
in "Salome," prohibited a showing of the
picture in Norfolk. Exhibitor Bluechel
says that he does not like to have his
business interfered with by citizens who
do not know moving pictures from mumps.
He may take the fight to the courts.
"Caleb Piper's Girl" Released May IS.
Helene Chadwick interprets the title
role of "Caleb Piper's Girl," a five-act
comedy-drama produced by Astra, which
is released by Pathe on May 18. "Caleb
Piper's Girl" is a vivacious comedy-
drama of the lighter type of feature pho-
toplay.
4
i
Harold Lloyd Uses China in a Spanish Comedy, "Si, Senor."
But these are international days, so Pathe's to be commended.
^-1
I,
Let it not
come to this!
m
:--^ie
TfioinasHJiiGe
ayiH-OULiices
his fbrthcomii]
Production o
mm
I T ^ ^' -»
.^-r
;/j. ^ '^)^J_A''; v* .'
BT C. GARDNER SllLLI\)j^N
Cj-ojremost^iJLtlior oP tjRe Screen
Sn^A.esied j0 JDorun 8j)r-ne's Siorj) -? A^
THE SATUPJDAY EVENING POST^.
GOVERNMENT OFFICIALS INDORSE
Thomas H. Incefe
AMERICANISM
(versus Bolshevism)
^for the First time in Aim hisTDiy, America's
^leading citizens, keenjy inteiestedin the theme of
a photDarama,ajidLin tribute to a ^eat producer,
^rite or \Dire their encouragement and approval
bePore a scene of the drama kas been
photojzlraphed. c^r <^ <^ c^P «h^O
Sa^s^eS. 0\^i?i''man, C/iairman qf
the O^eryyian Committee of the
limied States Go-Oeyyiynen t , i)£icR
investigated Bolshevism in Amer-ica:
IHtrtHeb Pieties -Sencrie
WASHINGTON. O. C.
Lr. Thomas H. Ince,
Los Angeles, Cal.
mi dear Sir: -
You have apreed to assist Ir flphtlnr
a raenoce which imperils the national
life of AraerloB, by produclnp a great
aiotlon picture v;hlch should teach the
lesson that Liberty without the safe-
guards of low and order is only llcenr-c,
and that Ceaocracy without organized
self-control is only demagogy.
You cannot render your country a
greater service than this. The best
way to crush out Bolshevism, which
tnnds to overthrow our r.overnment,
and Is now a very serious menace to
our Clvlllzntion.is by publicity, and
there is no better way than by the
motion picture.
I most heartily indorse this movement,
and beg to say that the country is to
be congrntulntcd in that they ore to
hnvn the benefit of YOUR services in
this regard.
Very truly yours.
<^><^ <^^x
Sa^s ^OilhamS. iCei^on , UrdieoL
States Senaioy From lo^pa, yO£o
is a ir-eat leader' in ihe 'mo^e-.
iTkiexrC to AmevLcani:^ Ayneiricd
'SlC'riHed Pieties JSienait
WASHINGTON. O. C.
Ur. Thomas H. Inoe,
Los Ang^eles, California.
Deer Ur. Ince:
I am mighty glad that yoQ are to pro-
duce a motion piotoxe to aid the people
in onderstandlnp the great dangers of
Bolshevism. I regard it as the great-
est menace to oar civilization.
Do you know that Seoretary iTilson, Sec-
retary of Labor in President Wilson'a
Cabinet, used to mine coal in my own
County only eight miles from my homo?
He has come up from a coal minor to. a
seat in the Cabinet of the Ration. That
Illustrates the opportunity for all boys
In this country. Why should anyone
wont to overturn a government that gives
to their children such opportunitiesT
I om tremendously interested in this
question of Amerlooni zing America.
Your wprk lyill help to do it. It has my
enthusiastic good wishes.
Very truly yours.
i
I
Honorary PRESiDENf
THE PRESIDENT OF THE UNITED STATES
®Vi
-*COOP>O»ATE0 BV
ACT or CONGPESS
MAY I I906
WASHINGTON. DC.
Mr* Ilhomas H* Inoe»
Los Aiigeles, Calif*
U^ dear Mr. Inoe:
Relative to your proposed piotore dealing with tlie assassin
or law and order, who masquerades under the name of BolshevildL
?and kindred organisations, I wish to assure you that The Ameri-
oan Cross of Honor feels a keen interest in a movement that
stimulates and encourages patriotism, and causes the red bloed
of Americanism to take on new life.
The name of Thomas H« Isoe is a policy of insurance that
any play that bears Ms signature is American to the o ore. It is
a guarantee of good faith, a knightly vow that he will battle in
the cause of right; it means the American way of winning the
battle.
We wish yoa Godspeed.
<:z2^-'-^
Cordially,
President
• desire to rommend to tbe patrlotlr pobuc of
America your new picture eotllied AmeBI-
CANISH. I can see In the development of this
aim . valuable aid to the Kovemmenl.
I am heartU) In accord »1th your very excellent
plan. AMKKK'AMSM Is a theme, the teaching
•f which. I fear, has been neglected. Much suc-
cess to you In the very commendable work you
are Inaugurating;.
Mx^^^Ult
GOVERNOR OF ARIZONA.
I am deeply Interested In your proposal to pro-
duce the aim play. AMERICANISM. I thlnli In
Ml doing you will be rendering this country an
inestimable service. May the Lord be with yon.
£^>^./2--
'Li^^.^e-
GOVERNOR or NORTH CAROUNA.
I heartily Indorse and reeommend your pro-
iposed picture portraying the agitator.
/^
GOVERNOR OF WEST VIRGimA.
►
J have no doubt, knowing as I do the eitremely
high position you occupy In the moving picture
world, that the stor). AMOUCANISM, Is aU
that It purports to be.
' I
GOVERNOR OF MAINE.
The fact that tbe name of the producer of
AMERICANISM Is Ince, Is ample to warrant me
Jn lending my hearty Indorsement.
.'^"5^]^«-l' ./^2--<^^''
GOVERNOR OF UTAa
VHth a producer of your abilities In charge, I
Jmow the flim wUI not only be a work of art, but
of the kind that Is very much needed In America
»X tbls time.
ACTING GOVERNOR OF WASHINGTON.
I am glad to hear that you are lending your
great talent to the patriotic eSort against treason
and disorder In this conntry. I shaO await with
much Interest the appearance of AMERICAN-
ISM, for I know It will be a great Influence for
.g»od.
GOVERNOR OF PENNSYLVAJVIA.
<
Toot movfng picture In reference to Antl-
Msbevlsm has my personal Indorsement.
A
America's most \?ide^ read Nei<lspapers
Co-operate in ^i^antic publicity campai^
e7or Thomas H. Ince's
AMERICANISM
( V E RSUS^BOLSHEVISM)
jOearMr.Ince:
I am der) ^ lad, indeed, to co-operaie xOitIb
^ou hi^ouT plajis to produce a p/ioiodrama.
0 B tlie ijieiij e op Ayneri can i sjn
<^ Ediiot-
/ Among' the maxty inl-luentiaJ Joixmals
>^^hich are assistinXMi'. Ince in Jbringin^
his photodrama \)ivid4y>tD t±ie a.ttBntioii
oP e\)ery patriotic American a.re •
cTlic (£1)1 nun 0 (Ixibuuc
Cartoonists of internatioml fame,
on irrOitation of Thomas H.I nee,
contribute original dra^in^^s'
pertain ir^ to Bolshevism Tor ncQs-
paper, magazine and billboard displ^
^earMr.Ince: I sincereQ appreciate tRe
couiphirwntJoiL p(0 me and assure ^ on
of n^ Jiear0 co-operation to siemj
t£e maddening rusi? oj^ Hed to erc-
ZaiIP Hanianit^. ^-^ .
CcLfioonist, JduisOilh Cout-ier ^auriiiA.!
Other noted artists ^ho haOe
gladly tendjered, their serOices to
Mr. Ince in the exploitation oP the
^reat d^rama Americanisra, are:
Abor
in accord \Dith —
omasRInce's
AMERICANISM
(versus BOLSHEVISM^
C^tfi-'^^^: •
/'
MH"-
If J i£ou^R-i tRai BolsIaQ-Oism
\Oas tJae r^i^£t rtr'oa.d. -to ^o ^
JiLsiice ajad tjRe pr^inciples;'
of Jiuimane socieijr and liOir^
coyidiiioias , I v)omdi join the
imVnPiWMsnnKWSfi^^fmwr.
leads to yio-QEere, thai H is
desiirucii-Oe in. its ejjovis'
and ill its e-Oer^y actiOiij,
that it covnpels y^eactiov\j
amd Jjjrin^s ahpaiasititaiion
^oyse tRaia t!ae oiae it Mas'
uiadevtalijBn to displace, tHab
^^ayyiiiel Goimper's,
Jpvesideni, Ainerican
^edevaiion oflQihov^
J \O2i7 per'sonallj saper\)ise ine /^/miyi^ of AmerLccmismQ.
May 17, 1919
THE MOVING PICTURE WORLD
1055
BOOMING "MAN WHO TURNED WHITE"
H. B. Warner Is Star of Superior Pictures, Inc., in Five
Reels Soon to Be Distributed — Hints on Advertising
and Prepared Presswork to Aid in Getting the Money
By Epes Winthrop Sargent and Walter K. Hill
THE picture showman will soon have
offered for his consideration a se-
ries of releases, produced by Rob-
ertson-Cole, to be called Superior Photo-
plays. The first of these subjects will of-
fer H. B. Warner, the famous English ac-
tor, as the star with Barbara Castleton his
leading- lad\- and \Ved«ewood Nowell. the
experienced screen "villain," chief in a
stronj;: supportinfj company.
"The Man Who Turned White" was re-
cently shown to representatives of Mov-
ing Picture World with a view to creating:
an exhibitors' service section that would
help insure widest possible publicity for
the feature when it is finally booked and
distributed throughout the country. Here
follows suggestions foi- advertising H. B.
Warner in "The Man Who Turned White,"
together with press notices prepared with
a special view to getting them into print.
The advertisement suggestions and press
work are written strictly in view of the
showman's needs and are not subservient
to the ideas of the producer.
AVith these suggestions before him the
picture showman may play "The Man Who
Turned White" and get the best box-office
results without further aid. But the^press
book that will be issued and distributed
with the feature will further strengthen
the prospects of a profitable showing of
the Warner offering. Showmen who make
"the most intelligent use of these sugges-
tions will fare best. They are written to
aid the exhibitor in "putting over" the
picture -with profitable consummation.
VVarn^r Has High Class .\ppeal.
Unless you have played Warner in his
previous connections, it will be necessary
to establish him with your patrons. There
is a trailer for this subject, and it would
Toe a still better scheme to get the trailer
about ten days or two weeks ahead of the
showing. Use it two days with a "coming
soon" slide and send it back to be used
later if you can get it again. There are
some good settings in this play. Flash the
trailer and let the people talk about them
well in advance of the showing.
The press book will give you the data
on Mr. Warner's stage and picture career
from which you should condense a thumb-
nail biography if you cannot afford space
for the entire story In speaking of him
always use some such line as "the famous
star of stage and screen," "the favorite
Broadway actor," "the distinguished Eng-
lish actor," and other lines intended to
convey the suggestion of his position in
the dramatic world. Use as many personal
items as you can persuade your paper to
run. If you have both a dramatic and
photoplay editor, work them both, one on
the screen and the other on the stage
angle.
Play Vp Star of Stage Successes.
Use the screen to gain interest for the
star. Tell how natty he looks as an of-
ficer of the French Foreign Legion, and
add "not just a matinee hero, but an actor
with a personality."
When you start your full advertisement
play on the title. If you can get someone
to make you a drawing of Capt. Rand
from a still picture have it done on oil-
cloth in oils. Then paint over that, in
water colors a picture of Ali Zaman so
that the outline of the two faces is iden-
tical. Then above place a sign "The Man
Who Turned White." "Watch it change
daily." Each day erase a little of the
water color, starting at the top, until a
couple of days before the showing the last
vestige of Ali Zaman has vanished.
Try I>ocal Art Tiilcnt.
Use a damp cloth to erase with and turn
the picture upside down so that there is
no danger of an.v surplus water trickling
over the untouched portions. This stunt
is not as difficult as it sounds, for the pic-
ture does not have to be a masterpiece and
tli«' local all i.a. Ii.|- m- th«' drawing
H. B. Warner in "The Man Who Turned White."
Tense scene pictured with Mr. Warner and Barbara Castleton.
teacher of the public school can suggest"
some apt pupil if unwilling to do the work
personally. If you can have two or three
made, use this idea for window work,
amplifying the sign to state the house and
days of showing.
Make the fullest possible use of the
stills. Get a set of the large ones for the
lobby and -ent three or four sets for win-
dow work. The stills show the Arabic
color and the large sets used. These
will excite interest. Show them early
and keep them up until the end of the
run. The Arabic coloring will be a dis-
tinct selling feature. Make the most of
it.
Use plenty of cuts for the same rea-
son. Back up the appeal of the photo-
graphs and even announce in your ad-
vertising that stills may be seen in the
windows of Smith, Jones and Brown. Don't
overplay this end, but make people feel
that they owe it to themselves to get a
look at the pictures.
Use Cuts and Stills Plentifully.
Back this up with press notes about the-
large street sets. Tell that several streets
in a Moorish town are shown, accurately
depicting the native life. You can get
plenty of material from the press book
and stills, but aim to get several brief"
items rather than a single longer one.
Let the stuff ride with your more im-
mediate advertising. Do not wait until a
day or two before the showing, but start
in ten days ahead with casual mention.
Don't say then that the feature will be-
seen at your house.
Let it appear to be a mention on the
part of a paper due to the news value of
the story itself. A story directly con-
nected with your house does not have the
selling value of a mention which later oi>
connects with your theatre.
In other words, tell that "The Man Who»
Turned White" offers some important
scenic angles and employs the art of a
leading Broadway star and, after this
has sunk in, then announce that you will
have this much discussed feature. This
is better than tagging every mention
with your house name.
Go Hea%-y on Newspapers.
When you get ready for your full news-
paper work take large spaces. If you
have been able to secure the insertion'
of scene cuts in the body of the paper,
take these over into your advertising
display. If you have not had a previous
showing, use them now.
Emphasize three points in each adver-
tisement, the star, the title, and the fact
that this is a colorful story of the
Sahara. Use the "see" style of adver-
tisement with "See the wonderful desert
scenes." "See the encamptment of Bedouin
desert thieves." "See how the robbers
of the desert treat their captives." "See
the Arabic theatre. Tou never saw one
like this at a world's fair." Etc.
Working from another angle pick up'
the story items. "He was white, but
he stained his face and joined the Arab'
band to revenge himself upon those who
had worked his undoing." "He could kill
the man who had done him the greatest
wrong, but he wanted a more unique
revenge. He stole the woman that man
loved — and came to love her himself."
"Because a man had saved his life, his
lips were sealed when he was called upon
to bear the burden of the other's error."
"Scandal drove him into the desert, to
1056
THE MOVING PICTURE WORLD
May 17, 1919
wage war upon his former associates,
but a woman's love drew him back."
Bring Out the Story Angles.
Present the problem of the story along
these lines:
"Suppose that a brother officer had
saved your life in a battle with the
plundering Arab hordes. Suppose that
lated he had fastened upon you the blame
for his own dalliance with his Major's
wife. Would you keep silent or would
you proclaim the truth? Captain Rand
felt that honor required him to keep
sil,6nt, so he put aside the uniform of
the Foreign Legion and went into the
desert to join those very thieves against
whom he had so often fought. With his
military skill they waxed great, but one
day he took a woman captive and she
discovered that he hid his white blood be-
hind a masl< of dark brown stain. She
called him a renegade white, and the epi-
thet stung. He set her free, but he had
felt the call of his own blood and
then ?"
Play Up the Desert Scenes.
Work on this angle and build up your
story. Add: "Come back to town with
Captain Rand and see what happened."
Worlc up one angle from Joudar, the Arab
Chief, who coveted Ethel Lambert that
he might abuse her as he maltreated his
native captives.
Tell how Rand sent her back to town
and ho%v Joudar followed to plot against
her with the connivance of Fanine, a
dancer, who also loved Rand. Tell how
their plots drew Rand and Ethel into
the desert where they made a stand
against the hordes of Joudar, and were
rescued just as Rand was about to kill
the girl to prevent her suffering a worse
fate.
You have plenty of angles from which
to work snappy advertisements and pro-
gram notices. Take the trouble to do
them well. There are two styles of one
sheets, and one each three, six and twenty
four sheets. Get at least one twenty
four and a couple of sixes and post them
where they will be seen.
^Vork with the Shriuers.
If there is a temple of Shriners or a
Shrine club in your town make an appeal
to them with the Arabic color of the
story. Make a direct appeal if possible
rather than through the papers, but if
you can arrange for a mass attendance,
play up the party and supply a parade.
If there is a Temple you can hire some
of the costumes for a street parade, or
you can make a window showing of the
regalia and show your stills in the same
window.
If your library has a koran or other
book in Arabic or Turkish you can copy
off a few lines to be made the basis of
a lobby card which can be shown with
the announcement that a translation will
be shown in a few days. Remember that
Arabic runs from right to left. With a
little persistence you can find a few lines
of Arabic in almost any library, no matter
how small.
Work Out n Lobby Dlsplny.
If you want a lobby display you can
make a tent of gay colored stuffs, follow-
ing the designs in the stills. You can
probably borrow portieres from the dry
goods house for this purpose in return
for the display of a credit card, or you
can drape the entire lobby In curtains,
or merely decorate the box office. Wher«>
pos.slble use striped material rather than
patterns.
If you can get an English koran, get
some clever girl to divine fortunes for
your patrons, either in the lobby or the
auditorium. The book is opened at ran-
dom, a finger placed on a verse and the
verse translated into a favorable or un-
favorable augury. A small fee might
be charged for the benefit of some local
charity.
You can drape one or more men In
Arable fashion and send them through
the streets, mounted, if you want a street
stunt, or you can mount a couple of the
six sheets, putting a turban and robe
on the driver. But whatever you do,
keep the star to the front, since he is
probably new to your patrons. If he is
familiar to your audiences your work
will be easier, but should not be any
less persistent.
Advertising Accessories.
One sheet poster (two styles); three
sheet poster, six sheet poster, twenty-
four sheet stand, three column line mat,
two column line cut, two column half-
tone cut, two column line mat, two column
halftone mat, one column halftone cut,
one column line cut, one column halftone
mat, one column line mat, thumbnail half-
tone cut, program cover halftone, 4x4
inches, set of eight subjects including
title card; photo gelatine lobby photos,
set of eight as above with two 22x2S
inches; window card, advance trailer, press
book, music cues.
Lines for Advertising and Program.
Original Screen Story of Thrilling Ad-
venture In Arabian Wilds.
H. B. Warner, Famous Star of Stage,
Now Hero of Thrilling Screen Drama
His Heart Was White Although He Had
Dyed His Skin Arabian Brown.
Strange Adventures and Vivid Thrills
In Gripping Story of Desert Wilds.
Love and Adventure Combine to Fur-
nish Heart Interest and Thrills.
Photodrama of Thrills and Adventure
Made Heart-Gripping by Great Love.
Love and Honor Basis of Great Drama
of Manly Courage and Suffering.
Lips Sealed by Manly Devotion to Honor
White Man Turns Desert Brigand.
Realistic Scenes on Desert Sands With
Wild Riding Horsemen Doing Daring
Stunts.
The Cast:
Capt. Rand I H. B. Warner
All Zaman )
Ethel Lambert Barbara Castleton
Capt. Beverly Wedgewood Nowell
Fanine Carmen Phillips
Joudar Manuel Ojeda
M. Mirabeau Jay Dwiggins
Mme. Mirabeau Eugenie Forde
Watchman Walter Perry
Shorts for Program and NeTVSpapers.
H. B. Warner, in "The Man Who Turned
White," will add to his fame in presenta-
tions of a thrilling photoplay at the (in-
sert theatre and dat,') with Barbara
Castleton and Wedgewood Nowell lead-
ing a strong supporting company. Deserts
Barbara Castleton
Leading woman for H. B. Warner in "The
Man Who Turned White."
scenes of striking realism, wild-rldlng
horsemen, replicas of Arabian customs
and costumes and thrills without num-
ber will intertsify the interest In an
engaging love story.
Realistic desert scenes feature the
presentation of "The Man Who Turned
White," in which the famous English stage
star, H. B. Warner, will appear at (insert
theatre and date), with pretty Barbara
Castleton as his leading support. The ac-
tion takes place in the heart of the Sahara,
with marauding bands of brigands .jrnish-
ing battles with French troops as centres
of thrilling scenes- There is an engaging
love story to diversify the thrills, and in-
trigue lends complications to an interest-
ing plot.
H. B. Warner in "The Man Who Turned
White" will present engaging entertain-
ment at the (insert theatre and date).
The hero has disowned his race when
wrongfully convicted by court martial, and
has become a desert bandit. While prey-
ing upon passing caravans he captures a
girl who changes his resolve by the
strength of her courage, and in the end
becomes his wife. Impressive scenes on
desert sands, wild-riding horsemen and
thrilling encounters fill the moments w^ith
excitement, while awakening love is run-
ning its course.
NeiTspaper Notices and Pragraphs.
The famous English actor, H. B. Warner,
has become a screen star, and w^ill present
"The Man Who Turned W^hite" at the
(insert name of theatre and date), as his
first achievement before the camera. The
locale of the plot is in the heart of the
Sahara Desert, and there, amid wild scenes
and desperate encounters, a plot of in-
tense interest is unfolded. An engaging
love story lends heart appeal to the plot,
while intrigue is baffled as the happ-" end-
ing approaches. Wild-riding horsemen
lend a dash of excitement to the scenes,
and there are thrills a-plenty to heighten
the interest in the adventures.
Wrongfully convicted of an offense
against military honor a man who dis-
owned his race and turned brigand was
awakened to a higher sense of duty by a
girl he had made captive In a desert raid.
Out in the heart of the Sahara his better
self triumphed, and then started a series
of encounters and struggles that have
been vividly pictured in photoplay under
the title of "The Man Who Turned White."
H. B. Warner is the star of this unusual
screen attraction, and presentation will be
made of the attraction at (insert name of
theatre and date). Barbara Castleton is Mr.
Warner's leading player, and make a beau-
tiful and inspiring heroine to awaken the
man to a better understanding of life.
Beautiful Barbara Castleton will be the
heroine of H. B. Warner's presentation of
"The Man Who Turned White" at the
(insert name of theatre and date). Miss
Castleton will play the role of a girl stolen
by Bedouin brigands who infiuences the
leader of the robber band to reform and
"turn white."
Wronged by his race an army officer
turns brigand and roams the desert as
leader of a band of Bedouin robbers. He
captures a white girl who so touches his
heart that she changes his course of life
and turns his thoughts to higher aims
than pillage and robbery. This is the
basis of the plot carried by H. B. Warner
and an excellent supporting company
through "The Man Who Turned White,"
to be presented at (name of theatre and
date).
H. B. Warner, the famous English actor,
is the latest star of the stage to turn
screenward for artistic activities. Mr.
Warner will be star of "The Man Who
Turned White," to be presented at the
(insert name of theatre and date), with
pretty Barbara Castleton his leading
woman and heroine of an engaging love
story spiced with thrills and adventure to
make worth while the happy ending.
I
May 17, 1919
THE MOVING PICTURE WORLD
1057
II- ■ "11 '
■_ — ■■ I. II i.ili ■ "■
Producers' and Distributors' News
!
"In Search of Arcady" Is
Billie Rhodes' Next Picture
WITH the success of her four most
recent feature productions as a
criterion, much is expected of the
forthcoming- Billie Rhodes comedy-drama
"In Search of Arcady," soon to be dis-
tributed through Exhibitors Mutual by
Robertson-Cole Company.
Miss Rhodes is seen in the role of
Barbara Chichester, a winningly wilfull
Miss., who breaks through the circle of
admirers with which her title-hunting
mother and aunt have surrounded her and
goes forth as a gypsy in search of Arcady.
The story itself is taken from the
novel of the same name by Nina Wilcox
Putnam. The comedy possibilities as well
as the dramatic situations of the original
story have been well utilized in the film
version by John B. Clymer, who adapted
it for the screen.
Wellington Playter gives an excellent
impersonation of the manly Earl. Tom
Santschi plays the part of Lascho. Kath-
leen Kirkham and Genevieve Blynn are
seen to advantage as Baibara's aunt and
mother, respectively.
Bertram Bracken, the director, has done
his work well. Not only has he made the
most of the many comedy situations but
he has selected locations for the exterior
scenes which carry undeniable beauty of
their own.
The dramatic is not neglected. In fact
the fight between the Earl of Chamboyne
and Lascho is as well done and exciting
as any seen on the screen in many a
long month.
The art direction of Martin J. Doner
has furnished the picture with many
beautiful interiors, conspicuous among
which is the interior of the abandoned
hunting lodge where Barbara and the
Earl seek refuge from a sudden storm.
Where Cameragraphs Go.
The various fields of service for mo-
tion picture machines are indicated by
a few shipments made by the Nicholas
Power Company. Inc., within the last few
days. One 6B Cameragraph went to the
Colcord Coal Company, Montcoal, W. Va.,
and one to Manhasset High School; a
6A to Methodist Episcopal Church, Perr>s-
burgh, Ohio; a No. 6 to Beechwood Semi-
nary; a 6B to Electric and Power Com-
pany, Warrenton, Va.; a 6B to Diamond
Theatre, Birdsboro, Pa.; a 6B to Empire
Theatre, Rahway, N. J.; a 6B to Brown
Theatre, Stamps, Ark.; a 6A to Arcade
Theatre, Patterson, La.
Through G. A. Metcalfe, San Francisco,
a 6B Cameragraph has been sold to the
Wasco Theatre, Wasco, Cal. ; a 6B to Weir
Theatre, Aberdeen, Wash.; a 6B to West-
ern State Hospital, Steilacoom, Wash.
Back With Old Favorite.
Naomi Childers, who is playing oppo-
site Tom Moore in his new Goldwyn pro-
duction, played her first important part
in motion pictures opposite the star six
years ago, at the old Kalem studio in
"Panic Days in Wall Street." Alice Joyce,
with w^hom Mr. Moore was then playing,
was taken ill, and Miss Childers sub-
stituted for her.
Elsie Ferguson
Pauses to show us a new gown which
she wears in "The Avalanche,"
her new Artcraft.
Dolores Cassinelli's Next
Is from Paris Stage Success
A SENSATIONAL Parisian stage suc-
cess from the pen of Pierre Wolff,
the noted French playwright, has
been selected as the story in which Dolores
Cassinelli, the Cameo Girl, will make her
debut as a star under the banner of the
Albert Capellani Productions, Inc. The
production which will be known as "The
Gutter" is adapted from Mr. Wolff's "L©
Ruisseau," which played in Paris at the
Theatre du Vaudeville for over two years.
Work on the picture is already well under
way.
Franklyn Farnum has been engaged to
play an important role in support of Miss
Cassinelli. The action depicted centres
around no less than seven important char-
actors, and Director Capellani, aiming
toward the double objective of securing
artistic perfection in the new production
and providing exhibitors with a cast that
will offer unlimited advertising possibili-
ties, is sparing neither expense nor effort
to surround Miss Cassinelli with a sup-
porting company of exceptional strength.
"The Gutter" is described as a high-
tentioned drama throbbing with passion
and pathos, the locale of which shifts
alternately from the Parisian slums to
society salons. The story reveals in all
its intimacy the soul of a beautiful girl
cast by Fate into the swirling vortex of
night life in the slums of Paris.
In her portrayal of the girl who "came
back," Miss Cassinelli is afforded the
greatest opportunity of her career to dis-
play the remarkable range of her emo-
tional powers.
"A Rogue's Romance" To Be
Earle Williams' June Release
VITAGRAPH announces as its Earle
Williams release for June "A Rogue's
Romance," a drama of a society
thief's experiences in Paris by H. H.
Van Loan. This is the second photoplay
especially constructed for Mr. Williams
by this well-known script builder, Mr.
Williams having been seen early in the
year in "The Highest Trump."
"A Rogue's Romance" has already beipn
viewed in the private projection room
of Vitagraph's New York office and has
achieved that requisite effect, a thrill. It
i.s a crook drama full of suspense and
.surprises, with an unusual finish.
Throughout interest is not only main-
tained but worked to an increasingly
liigh pitch, according to reports made
by those who viewed the advance show-
ing.
A strong cast appears in support of
Mr. Williams. Such actors as Brinsley
Shaw, Harry Van Meter and Herbert
-Standing, are prominently identified with
I lie j7lay. Katherine Adams makes her
appearance as Mr. Williams' leading
woman. Another artist of parts, Karl
Formes, whose fame on the operatic stage
was attained not only through vocal ef-
forts, but to consummate dramatic artistry
as well, makes a screen debut in the
new Williams play in an important role.
Lesser roles are taken by Marion Skin-
ner, Maude George, Jenette Trebol, Pat
.Moore, Mrs. Griffith, Sid Franklin, Wil-
liam Orlamond, Rudolph Volantino and
Gladys McMurray. James Young is the
director.
Bennl.son Hires Train of Pullmans.
Louis Bennison's new Betzwood produc-
tion, "The Road Called Straight," which
is scheduled for release May 11, required
the use of a Pullman train for several
incidents and a locomotive in another.
.\rriving at Dover, N. H., where many of
the Eastern scenes in the production were
photographed, Bennison got into corn-
munition with officials of a railroad com-
pany and secured five Pullman cars, with
an entire crew.
It is in one of these Pullmans that
Al Boyd (Louis Bennison) is speeding
to claim as his bride Betty Swiftmore
(Ormi Hawley), daughter of an Eastern
capitalist.
It is in the scene requiring a loco-
motive that Louis Bennison sustains his
reputation as a daredevil Western cow-
puncher.
Russell Begins "This Hero Stuff."
. Work has been begun at the American
studios on the production of William Rus-
sell's new picture, entitled "This Hero
Stuff." The story was written by Stephen
Fox and is characterized as a satire on
hero-worship. * It will offer "Big Bill"
in the role of "Captain November Jones,
U. S. A." There is, however, nothing of
the military about it, as the action takes
place in a Western mining colony.
The supporting cast includes Winifred
Westover, Mary Thurman, J. Barney Sher-
ry, Charles V. French, Harvey Clark and
J. Farrell McDonald. The production la
being directed by Henry King.
1058
THE MOVING PICTURE WORLD
Mav 17. 1919
Yes, They've Actually Caught the Man Thinking.
But it's apropos, since the scene is from "As a Man Thinks," the Four Star
feature being released by Hodkinson.
ii
Crimson Gardenia" Reveals the Hand of Rex Beach
ACCUSTOMED to depict the conflict of
primitive passions. Rex Beach is too
skilled a novelist to overlook the ap-
pealing element in the human beings he
characterizes. He paints his canvas with
■big, sweeping strokes, yet the figures in
"his dramas are essentially human and
appealing. "The Brand" demonstrated
that, and it is confirmed in "The Crimson
Gardenia," newest of his photodramas,
set for release May 18.
Produced at the Goldwyn studios under
the personal supervision of Rex Beach,
the drama reveals the noted author in a
new light, even while demonstrating
afresh his virility and tremendous
■"punch." He has written what is de-
scribed as "a romance of the Mardi Gras,"
but it is much more.
"The Crimson Gardenia" is a melodra-
matic mystery ■with New Orleans as a
colorful, ever-changing background. A
band of expert counterfeiters furnishes
the sinister element, sharply contrasted
■with the piquant simplicity of a girl who
has just arrived from Paris and the ro-
•mantic masculinity of a young New York-
er eager for a carnival adventure. Into
this network of conflicting desires Rex
Beach infuses power and reality and
pathos. The latter comes from a little,
old, blind Frenchwoman, Mere Felice
<Gertrude Claire). She sits patiently in a
small black room waiting for her son,
■whom she has not seen in years.
Her most poignant moment comes when
her niece, Madelon Dorette (Hedda Nova)
brings to her a young man whom she
believes to be Mere Felice's son. This is
accomplished in a very adroit way, char-
acteristic of Rex Beach when evolving a
tale of mystery and intrigue. The girl
■has mingled with the merrymakers to keep
an appointment with More Felice's son,
whom she has never seen. He is a fugi-
tive from justice and can only meet her
while masked. At the same time another
man, Roland Van Dam (Owen Moore),
happens to wear the identifying device
chosen by Mere Felice's son — a gardenia.
It Is this (lower that, later becomes
crimsoned with blood and gives the play
Its name.
cuits have already been heard from, and
the big independent houses have been
scheduling the picture for the past two
weeks.
Tom Terriss directed, and Miss Joyce's
supporting cast includes Gladden James,
Anders Randolph, Hedda Hopper. L.
Rogers Lytton, Herbert Evans. George
Backus, J. P. Wade and L. O. McGuire.
Minnesota Boosting for
Outing-Chester Picture
MINNESOTA'S great Ten Thousand
Lakes Association is arousing in-
tense interest throughout the Nortli-
west in "Itasca Makes Her Bow," Outing-
Chester release No. 11, which pictures the
source and early life of the Mississippi
river. Through the efforts of J. F. Cub-
berley, manager of the First National Ex-
hibitors' Circuit of the Northwest, the
association has learned of the subject, and
many of the officials have viewed it at a
private showing. As a result, the big
travel-promoting organization is backing
it and interesting every citizen and so-
ciety it can reach.
" 'Itasca Makes Her Bow' surely will
go over big here," Mr. Cubberley states,
"as it is very near and dear to all ex-
hibitors in the territory."
AVhile screening this release with its
unusual local interest. Mr. Cubberley, tak-
ing thought of the many prominent ex-
hibitors also present, screened the Outing-
Chester big game double release. "Came-
raing Through Africa," and he reports
that it is causing unusual amount of
talk among film folk.
Lake Itasca, source of the Father of
Waters, is the heroine of "Itasca Makes
Her Bow." and the onlooker is conducted
down the infant Mississippi, and round
about in the scenery. A spectacular forest
fire near the lake provides a hot clininx.
<;ef UIk nowkliiKn on New Joyce Film.
With the release of "The Third De-
cree" Impending, bookings for this latest
Klein screen adaptation, starring Alice
Joyce, are multiplying at Vitagraph's vari-
ous branch ofllces. All the various cir-
Simplex Used in Industrial Field.
At the Sidney Blumenthal textile plant
in Shelton, Conn., where thousands of
operatives are employed, it has been nec-
essary to work on both day and night
shifts, and in order to bring the employes
going to work on the night shifts to
their various departments in good humor.
Miss Kenyon. supervisor of the factory
welfare league, had several Simplex Pro-
jectors installed in the factory restaur-
ant.
"Bolshevism on Trial"
Breaks Loew Record
THE entire circuit of Marcus Loew
theatres in New York City is play-
ing "Bolshevism on Trial," Select
Pictures' special attraction, to box office
figures which are setting records in many
houses on this circuit.
An example of the means employed by
the various Loew houses to stimulate pub-
lic interest in the neighborhood can be
taken from the exploitation methods used
by Manager Dolinsky. of the Avenue B
Theatre. The usual exhibition hours for
the Avenue B are from 1 to 11 P. M. ; to
accommodate the crowds he opened the
house from 10 o'clock until midnight
daily. The Avenue B Theatre is in a
neighborhood populated largely by Jews,
and accordingly Manager Dolinsky got
out special fliers and a half-sheet printed
in both Jewish and English, in addition to
the paper furnished by Select. He made
liberal use of cut-outs made from this
paper, which he pasted on the mirrors and
doors of his theatre lobby.
On the doors in his lobby, he pasted
stills from the production ■with original
story captions, and printed the name of
the picture, one letter on each door.
Finally, he used double his usual quota
of paper, window cards and his own sign
cards in the theatre and throughout the
neighborhood, and the result ■wa.s that
Manager Dolinsky turned in for his Ave-
nue B Theatre receipts on the half-week
showing -which exceeded by several hun-
dred dollars the receipts for any other
bill, vaudeville or combination of vaude-
ville and pictures, that had ever been
taken in at this Loe^w theatre in its en-
tire history.
Bacon to Start First Picture IXext 'W'eeli.
Gerald F. Bacon, ■who recently organ-
ized his own producing company, releasing
through Independent Sales Corporation
and the Film Clearing House, Inc., an-
nounces that he will commence work
next ■week on the first of the series of
eighteen productions to be made. Mr.
Bacon ■will occupy the Bacon-Backer
studio, following Charles Miller, who is
now completing the first of the Miller
features.
:Mr. Bacon received the finished scenario
for his first feature from Basil Dickey
this week. Mr. Dickey ■wrote the con-
tinuity from Max Marcin's play, "Substi-
tute Prisoner," retitled "At Sunrise."
Oliver D. Bailey will direct Mr. Bacon's
production. He is now casting for the
first picture.
Unhernlded Showing of Xormand Film
Goes Big.
At the Strand Theatre in Pasadena,
C'al., Mabel Normand's latest Goldwyn
photoplay, "When Doctors Disagree," was
given an advance showing. The event
was not heralded nor were there any
invitations, only a regular audience of
about 1,800 persons seeing it. The per-
forrnance was given at the request of
Samuel Goldwyn, president of the Gold-
wyn Pictures Corporation, for the pur-
pose of seeing its effect upon an average
gathering. The picture went over splen-
didly.
Film Reveals Hidden Grace of Tennis.
Pathe Review No. 9, released May 11,
gives an inside revelation of tennis
throu.gh the Novagraph slow motion pic-
tures. The analysis shows every variety
of play by experts, and an opportunity
carefully to study all phases of the play
is afforded by those views. Strength and
alertness find full expression in the gams
and the ultra-rapid camera shows the
action to ten times less than normal, and
so display the hidden grace and tensity
in the play of muscle. It shows just
liow the game should and should not be
l)layed.
May 17, 1919
Hayakawa Has Role of Big
Gambling House Proprietor
THE Robertson-Cole company is mak-
ing no elaborate predictions about
the success of Sessue Hayakawa's
next Haworth production, "His Debt,"
which will be released through Exhibitors
Mutual, but is extremely confident that
it will prove the biggest box office at-
traction of any Hayakawa offering.
The production was written by L. V.
Jefferson and prepared for the screen by
Frances Guihan. William Worthington,
who has directed all the big Hayakawa
successes, also supervised "His Debt."
There is a decidedly human appeal in
the picture which smacks entirely of
the western world. Hayakawa is seen
as the proprietor of a handsome gambling
establishment which has a reputation of
always playing "on the square."
Playing opposite Hayakawa is Jane
Novak. As Gloria Manning, Miss Novak
has a most becoming character to portray,
one which she handles with all the grace
and ease that marks her every perfopm-
ance.
It is a-limited cast which appears with
Hayakawa, for besides Miss Novak the
only other important players are Frances
J. MacDonald, the clever young lead, and
Fred Montague, a screen veteran well and
favorably known for his histrionic ability.
Goro Moriyama is the role which Haya-
kawa enacts.
The smoothness of the Japanese star's
acting — the subdued tone of his emotion
— was never better examplified than in
"His Debt."
THE MOVING PICTURE WORLD
1059
Safety Board Praises "Bolshevism" Film.
In addition to the approbation for "Bol-
shevism on Trial" recently expressed by
Governor Coolidge, of Massachusetts, and
Charles Black, president of the Omaha Re-
tailers' Association, and other prominent
citizens of Omaha, Miss Irene Weir, presi-
dent of the School of Liberal Arts, New
York, Select Pictures Corporation, which
is distributing this special, received re-
cently a letter from Paul Durlingame,
chairman of the Louisville Board of
Safety, lauding the production and its
wholesome effect on the public mind.
The Louisville Board of Public Safety
comprises the health, building, fire, hos-
pital, police and other governmental de-
partments of the city of Louisville, and
Mr. Durlingame's letter was sent in his
official capacity as the chairman of this
governmental body for this leading south-
ern city.
Kew Arbuckle Comedy Near Completion.
"A Desert Hero," "Fatty" Arbuckle's
new Paramount production, is nearing
completion at the location in Glendale,
Cal.
One hundred and fifty persons have been
working for the past ten days in what is
probably the largest interior set ever
erected for a Western picture. The story
is a travesty on the conventional wild
and woolly drama in which Al St. John is
the "bad man," Mollie Malone the perse-
cuted heroine and "Fatty" the dead shot
and lion-hearted knight of valor and
chivalry who triumphs against all odds.
Sherry Engragred for "The Tiger Lily."
J. Barney Sherry has been engaged to
play an important character part in sup-
port of Margarita Fisher in "The Tiger
Lilj-." This marks that popular actor's
second consecutive performance at the
"Flying A" studios, he having just com-
pleted the big character role in "Yvonne
from Paris," in which Mary Miles Minter
soon will be offered.
In "The Tiger Lily," Mr. Sherry will
appear as "Philip Remington," million-
aire owner of half the hamlet in which
Miss Fisher, an Italian-American peas-
ant girl, lives and loves and has her
being.
"Art for Art's Sake, Miss," Says the Beauteous Buccaneer.
June Elvidge in the title role of the World film, "The Social Pirate," has to fight
a few of the tea-room pirates herself.
May Schedule of Paramount and Artcraft Releases
THE Famous Players-Lasky Corpora-
tion's schedule of release for May,
just announced by Walter E.
Greene, vice-president and managing di-
rector, department of distribution, in-
cludes the Paramount-Artcraft Special,
"The Woman Thou Gavest Me," as well as
a number of other features which, though
released under either the Paramount or
Artcraft trademark, would ordinarily be
classed as specials. In the list are two
Artcraft productions and nine Paramount,
beside the special.
The releases announced for May 4 are
the John Emerson-Anita Loos Paramount
production, "Oh, You Womenl" Ethel
Clayton in the Paramount picture, "Vicky
Van," and William S. Hart's latest Art-
craft production, "The Money Corral."
"Oh, You Women!" is said to be the
most timely satire that Mr. Emerson and
Miss Loos ever turned out, treating the
after-the-war problem which has arisen
through the pre-emptying by women of
hundreds of thousands of the jobs for-
merly held by the boys in khaki. Ernest
Truex and Louise Huff are featured in the
leading roles and the cast includes Joseph
Burke, Bernard Randall, Ida Fitzhugh and
Gaston Glass.
"Vicky Van," Miss Clayton's picture,
presents the star in a mystery role. It is
an adaptation by Marion Fairfax of Caro-
lyn Wells' novel which has proved one of
the most successful of recent vi-orks of
fiction. Robert G. Vignola directed.
In "The Money Corral," which was su-
pervised by Thomas H. Ince. Mr. Hart re-
turns to Western characterization, or
rather, semi-Western, for much of the ac-
tion takes place in Chicago. The story
was ■written and the production directed
by Lambert Hillyer and Mr. Hart, with
the kind of photography for which Joe
August is famous.
Marguerite Clark's newest Paramount
picture, "Come Out of the Kitchen,"
adapted by Clara Beranger from the story
by Alice Duer Miller and its dramatiza-
tion by A. E. Thomas, is scheduled for
Jlay 11. The same day brings Vivian
Martin to the screen in the Paramount
picture, "The Home Town Girl," adapted
from Oscar Graeve's story, "You Can't
Just Wait," which appeared in Collier's
Weekly. The scenario is by Edith Ken-
nedy and Robert G. Vignola directed. Also
released on the same day is Dorothy Dal-
ton's latest Paramount production from
the studio of Thomas H. Ince, "The Lady
of Red Butte." This is from an original
story and scenario by C. Gardner Sullivan
and was directed by Victor L. Schert-
zinger, under Mr. Ince's supervision.
May 18 marks the release of "The
Knickerbocker Buckaroo," a big Artcraft
picture of seven reels starring Douglas
Fairbanks. Albert Parker directed and
the picture is said to be teeming with ac-
tion and big scenes. Shirley Mason in
"The Final Close-Up," a Paramount pic-
ture, is also released the 18th. The story
was ■written by Royal Brown with
scenario by Julia Craw^ford Ivers, and
Walter Edwards directed. On this date
also Charles Ray appears in "The Busher,"
an Ince-supervised Paramount picture.
This is a baseball story by Earle Snell.
R. Cecil Smith wrote the scenario and
Jerome Storm directed.
The Paramount-Artcraft Special, "The
Woman Thou Gavest Me," which was di-
rected by Hugh Ford, is scheduled for
May 25. This is a picturization of what
many consider to be Hall Caine's greatest
novel. An all-star cast is featured, in-
cluding Katherine MacDonald, Milton
Sills, Theodore Roberts and Jack Holt.
The scenario is the work of Beulah Marie
Dix.
Another Thomas H. Ince-Paramount
production, "The Haunted Bedroom," with
Enid Bennett as star, is also released the
25th. Fred Niblo directed from the story
and scenario by C. Gardner Sullivan. On
the same day is released "I'll Get Him
Yet," Dorothy Gish's latest Paramount
picture. This is a rollicking farce comedy
written by Harry Carr and directed by
Elmer Clifton. Richard Barthelmess ap-
pears opposite Miss Gish and George Faw-
cett is in the cast.
WeH-Kno«"ii Actors in "Phil" Film.
When the cast was assembled at the
World studio at Fort Lee to begin work
on "Phil For Short," the new picture
■u'hich Oscar Apfel is to direct with Eve-
lyn Greeley as a star, James A. Furey and
Henry Hallam, two actors ■with historic
careers were among those engaged. This
engagement is the first in thirty-two
years that these two players had in which
they are to play together. When "Er-
minie" ■was produced thirty-three years
ago at the Casino Theatre, New York, both
Mr. Hallam and Mr. Furey were in the
original production, Furey playing the Mar-
quis de Ponvert while Hallam was Eugene
Marcel. Proving that the world's a small
place, they meet at the World Studios.
1060
THE MOVING PICTURE WORLD
May 17, 1919
They Have a Log for the Doings of This Robertson-Cole Log Cabin Town.
The log is in photoplay form. "Just Squaw," Beatriz Michelena's first release
through Exhibitors Mutual.
Demand Increasing for Rapf 's "Wanted for Murder"
FUANK G. HALL., president of Inde-
pendent Sales Corporation, announces
the bookings on Harry Rapf's special
production, "Wanted for Murder," starring
Elaine Hammerstein, have increased more
than 50 per cent, over the normal bookings
recorded prior to the decision reached by
Peace Conference to the effect that the
former Kaiser would be tried by five of
the nations represented at the Confer-
ence.
"The result of the action taken at the
Conference may or may not have incited
this increase of bookings on "Wanted for
Murder," said Mr. Hall, "but the fact
remains that since the announcement was
made our branch managers have been
kept busy filing orders for bookings on
this feature. Additional prints were
shipped to some of the branch managers
following the increased demand, and our
exchanges are doing a bigger business
with the Rapf production than was done
for any time during the preceding three
months."
In some instances exhibitors have asked
for return bookings on this feature. In
addition to the world-wide publicity the
Kaiser is given through the columns of
the daily press, Mr. Hall has started an-
other advertising campaign on "Wanted
for Murder," so that directly and indi-
rectly, the Rapf production, dealing with
the actions of the Kaiser which resulted
in the decision reached by the Peace Con-
ference to bring him to judgment, is given
far-reaching publicity and advertising.
"Best Man" Is Kerrigan's
Fastest and Speediest Film
THE popularity of speedy, thrilling,
romantic melodrama lias been proved
more conclusively with the latest
Jesse D. Hampton-J. Warren Kerrigan
production, "The Best Man." In this pic-
ture Kerrigan has been given an eventful
story packed with action and suspense:
a vastly different kind of story from those
associated with Kerrigan's name in the
past.
There has been instant recognition
among exhibitors and the reviewers for
the motion picture trade journals that
"The Best Man" reveals J. Warren Ker-
rigan in evolution; shows him deliberately
stepping away from the hero-worshippers
to seek his rightful and higher place as
a dramatic actor depending upon screen
skill called forth in the enactment of a
good story rather than upon established
popularity of years' growth.
"The Best Man" is a wire-tappers, "False
Faces" kind of a story. With sustained
coherence, it is nevertheless told in stac-
cato; it possesses the dynamics of a pneu-
matic riveter, in that plausible, swift ac-
tion follows action with startling rapid-
ity.
Marguerite Clark Latest Is
"Come Out of the Kitchen"
WHO ever heard of a girl who wanted
to stay in the kitchen all the time
instead of being the real society
young lady that she was? Girls don't do
such things today. But there isn't a girl
in the United States who wouldn't be glad
of the opportunity of going into the
kitchen and coming out of it as Marguer-
ite Clark, as Claudia Daingerfield, does in
her new Paramount picture, "Come Out
of the Kitchen," which is released May 11.
This picture is an adaptation by Clara
Bernager of the story by Alice Duer Mil-
ler, and dramatization by A. E. Thomas.
The direction of the production was en-
trusted to John S. Robertson, and he is
said to have succeeded in preserving all
the original charm of the original stage
production. ' Miss Clark, moreover, has
invested the leading role with all the
ilelightful artistry of wliich she is capa-
ble.
The story is rich in romance, even
though it is laid for the most part amid
the prosaic surroundings of a plain, old-
f:ishioned kitchen.
Eugene O'Brien is Miss Clark's leading
man. and the cast includes among others
Crauford Kent, Frances Kaye, Bradley
Barker. Frederick Esmelton and Albert
M. Hackett.
I.iPiitpnnnt Hnll Appenrlng in PprHon.
Reports coming to Frank G. Hall, pres-
ident of Independent Sales Corporation,
handling the distribution of "A Romance
of the Air," starring Edith Day and
lyleut. Bert Hall. American Ace, through
the exchanges of the Film Clearing House,
indicate that this aerial attraction is meet-
ing with big success through the Middle
West and on the Coast. An added attrac-
tion In the presentation of this feature in
these territories Is the personal appear-
ance of Lieutenant Hall in the larger
cities.
Mme. Vera Amazar Must
Have "Ze Hand Claps"
MME. VERA AMAZAR, who is cast for
an important role in the new Au-
gustus Thomas Four Star produc-
tion, second of the Thomas series of six,
now in work at the Biograph studio, is to
resume her work w^ith the Chicago Opera
Company under Campanini at the close of
her engagement with Producer Harry
Raver.
Mme. Amazar, one of the most beautiful
of the grand opera stars who sang in
the New York productions of "Thais" and
"Le Jongleur," played the vampire role in
Mr. Thomas' first Four Star picture play
adaption of "As a Man Thinks," and al-
thought that was her first picture
experience she gave a finished interpreta-
tion of the pretty Latin Quarter grisette
who beguiled the hero of the famous
drama and carried the big scene, "The
Four Arts Ball," with her sympathetic
treatment of the character she essayed.
"I am vat you say — deelight voos ze
picture," laughed Mme. Amazar, as she
talked to Leah Baird, the star, and Di-
rector George Irving, after appearing In
her new role — "but I am sorree I may not
also seeng.
"In ze grand opera it is important much
to sing and important — not so much — to
act. In ze picture eet is important not
to seeng at all, and ven I have — vat you
call my beet done — zen I go to my dress-
ing room and zere I seeng to myself. Eet
ees tres diflficile.
"Perhaps, some day, ven I act in zee
peecture, I seeng also in ze vings, and
zen ze great audience applaud ze peecture,
but I appear from ze veengs I bow, I
laugh — it eese vat you say — triomphe.
"You seenk some day grand opera veel
be in pictures, no? Zen I am in peectures
not long. Eet is too cold for ze artiste.
Ze handclap I must have; voila!"
First Miller Picture Nearly Finished.
Charles Miller, Charles Miller Produc-
tions. Inc., is completing the first of a
series of special productions for release
by Frank G. Hall, president of Independ-
ent Sales Corporation, through the Film
Clearing House, at the Bacon-Backer
studio, and announces that the production
work will be finished within the next
week. Herbert Rawllnson, Stuart Holmes
and Florence Billings have the principal
supporting roles. Charles Stevenson,
Maud Hill, Regina Quinn, Herbert Web-
ster, Vinden Friedly and Basil Webb are
seen in supporting roles.
The first production will be shown in
six reels. The title has not been an-
nounced.
"Trlxie from llroad«ay" Completed.
Production of "Trixie from Broadwaj-,"
in which Margarita Fisher soon will be
presented by American, has been finished.
As "Trixie" Miss Fisher is a slangy
chorus girl, and Emory Johnson, who
plays opposite, has the role of a West-
erner who marries her and carries her
back to his orange-ranch — when things
begin to happen. Other prominent mem-
bers of the cast are George Perlolat,
Frank Clark, Olga Grey, J. Farrell Mc-
Donald and Perry Banks. Roy NelU di-
rected.
Interest in "The Iron Test" Unabated.
With a new Moreno serial Impending,
Interest in "The Iron Test," the cur-
rent chapter-play in which that Vita-
graph star is appearing, is stimulated
rather than abated. Hundreds who have
not had an opportunity to see "The Iron
Test" to date, are now being given thl8
opportunity by smaller exhibitors who
have had no previous chance to book
"The Iron Test," due to an extraordinary
long list of bookings in the bigger houses.
May 17, 1919
THE MOVING PICTURE WORLD
1061
I
Relics of World War to
Be Used in Metro Drama
FOR the first time since the signing of
the armistice, the motion picture has
enlisted the aid of relics of rhe
greatest of wars as props in the pro-
duction of the silent drama.
Besides being the Director General of
Metro productions on the West coast,
Maxwell Karger is a man who will not
contend with imitations where the genu-
ine may be obtained. Therefore it was
no surprise to his assistant when he in-
structed Dave Thompson to get the real
stuff for the filibustering scenes of "Full
'O Pep." the new adventure story for
Hale Hamilton, to be made aboard the
freighter "Richard Morgan" on the Pacific.
Mr. Thompson, who is well acquainted
with the whereabouts of most anything
needed for motion pictures, was some-
what daunted by the quantities of arms
which the script called for, and he im-
and ammunition, as well as other weapons
which the script called for, and he im-
parted the story to his chief.
"Take it up with the Quartermaster's
Department," said Mr. Karger. "I knew
somebody up there in the Depot — let me
see," and he searched for a card which
he gave Thompson. The wheels started
rotating with the result that across coun-
try from the Q. M. Depot rolled a special
freight of battle-scarred machine guns,
U. S. Magazine Rifles, Model 1918, Calibre
.30, vicious IS" bayonets, Colts automatics
and trench knives, all covered with oil
and grease, and minus the smell of the
powder so recently cleaned from these
weapons used in the struggle for Democ-
racy. Thousands of rounds of ammuni-
tion in the original cases were also in
the consignment.
All of these weapons and ammunit'on
are being transported to Santa Barbara,
and will be placed aboard the Richard
Morgan, which is anchored just off the
shore, and which is being made ready
for the ocean voyage of the Metro players,
under direction of Harry L. Franklin.
'Many scenes are to be taken aboard the
steamer, in which the Ordnance prop-
erty will be used to lend realism to the
story of intrigue and adventure with
Hale Hamilton In the stellar role.
Marcus Loew Con^atulates
Doris Kenyon on "Twilight"
DORIS KENTON'S latest feature, "Twi-
light," produced by her own com-
pany, DeLuxe Pictures, Inc., drew
from Marcus Loew a letter of congratula-
tions to Miss Kenyon.
"Twilight" was booked over the Loew
circuit and played to big audiences at the
New York Theatre and Roof. The theatres
were crowded at every performance and
hundreds were turned away. In his letter
of appreciation to Miss Kenyon, Mr. Loew
said:
"This is to let you know how pleased
our patrons were with your picture, 'Twi-
light.' which was shown at our New^ York
Theatre last Friday. Many of our people
stopped to tell the manager how much
they had enjoyed the picture, saying it
was the best of yours they had ever seen."
Under the new Sherry distributing ar-
rangement, "Twilight" is being booked in
all of the high-class theatres in the
country.
Metro Charters Tramp Steamer.
The 1,800-ton tramp steamer Richard
Morgan, at present lying at anchor off
the coast of Santa Barbara, Cal., has been
chartered by Metro for use in Hale Hamil-
ton's drama of love and adventure,
entitled "Full o' Pep."
The picture was writen by Robert F.
Hill, and is a filibustering story of a
young munitions salesman and adven-
turer.
The Rock of Ages — Ages Anywhere Between 18 and 25.
The rock bound coast isn't so grim since these Christie maidens started
in making "Sea Sirens."
"Caleb Piper's Girl" Heads Pathe Program May 18
PATHE PROGRAM for May IS is headed
by Helene Chadvvick, recently Doug-
las Fairbanks' leading woman, who
gives a delightful, breezy and charmingly
emotional performance in "Caleb Piper's
Girl," a five-act comedy-drama produced
by Astra. Tom Gushing, author of the
story and the scenario, says that the
proper ingredients for a modern comedy-
drama are many and varied. For "Caleb
Piper's Girl' 'he selected and mixed well
together the following comedy-dramatic
materials: A pretty girl, a bookworm
father, a makeshift hotel, a sandbar, two
"movie men." a mean villager, a rustic
swain, a mortgage, love at first sight and
the girl's struggle against poverty. Judici-
ously kneaded, patted into shape, and then
well baked in California sunshine, these
ingredients have been evolved into an in-
teresting Pathe program feature. Miss
Chadwick is given notably excellent sup
port by William A. Lawrence and Spot-
tiswood Aiken.
"The Tiger Trap" is the title of the fifth
episode of "The Tiger's Trail," in which
Ruth Roland is starred.
"Before Breakfast" is the title of the
Rolin comedy featuring Harold Lloyd with
Bebe Daniels and "Snub" Pollard, and
characterized as a bit of "Hooverian
hilarity halos in hash." The action takes
place in a high-toned cafe, where no ser-
vice is under five cents, and has to do
with the hungry son who has not missed
a meal since he squalled for his first
bottle and the irate father who turns him
out on an empty stomach on a cold, cold
morning. The action is swift, the satire
on the food situation is bright and
incisive.
opera house manager; Bob McKenzie as
the villain, and Ross Letterman and
George Allen as his frisky henchmen.
Action aplenty with a generous endow-
ment of exciting situations, in which
Charlie and Joe effect thrilling rescues,
are proclaimed for the second of these
amusing and unusual films.
Universal-Campbell Second
Animal Comedy Near Release
ANNOUNCEMENT has been made by the
Universal of the early release of the
second of its Campbell animal pic-
tures, with Joe, the Monk, and Charlie,
the elephant, as the leading actors. "And
the Elephant Still Pursued Her" is the
title chosen for the second of these
animal comedies.
The members of the cast includes Dora
Rogers as the Girl; Rube Miller, the
Cecil B. DeMille Preparing to
Screen Play by J. M. Barrie
AFTER a brief rest following the com-
pletion of "For Better, For Worse,"
Cecil B. DeMille is now back at the
Lasky Hollywood studio, getting things
ready for his next picture, which will be
Sir J. M. Barrie's famous play, "The
Admirable Crichton."
Mr. DeMille is seeking locations, work-
ing out sets, casting and consulting on
the scenario with Jeanie MacPherson, who
is engaged in transcribing Barrie's play
to the screen.
It is probable that Elliott Dexter and
Gloria Swanson will enact the leading
roles in this picture. The work of Miss
Swanson in "Don't Change Your Hus-
band" and "For Better, For Worse" has
placed her on the heights of popularity,
w^hile Mr. Dexter has long been recog-
nized" as one of the most finished actors
on the screen. The other members of the
cast have not yet been announced.
The presentation of "The Admirable
Crichton" will mark the screen debut of
J. M. Barrie. For many years he has held
a position among the three greatest con-
temporary dramatists, but hitherto he has
refused the release of any of his writings
for the screen. "The Admirable Crich-
ton" is recognized as one of his finest
works.
"Magdalene" in all Ascher Houses.
"The Eternal Magdalene," the Goldwyn
extra, is gathering momentum in an amaz-
ing fashion. Following its booking for
a four-week run at the Bandbox Theatre
in Chicago, it has now been booked solid
by Nathan Ascher for all of the 20 Ascher
houses in Chicago. The cast of the picture
includes Maxine Elliott and Margaret
Marsh.
II t
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1062
THE MOVING PICTURE WORLD
May 17, 1919
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The Trail Divides
Between Mitchell Lewis and an old pal in
his Select. "Jacques of the
Silver North."
Make Thrilling Aeroplane
Scenes for Big Fox Film
ONE of the most daring feats of pho-
toKraphy seen in a long time was
performed last week by Harry
Plimpton, cameraman for Richard Stan-
ton, who is staging "Checkers." the racing
picture, for William Fox. Plimpton, in a
seaplane, filmed three members of
"Checkers" who were in another hydro-
aeroplane over Jamaica Bay. Long Island.
The scene furnishes one of the big thrills
in production. The players in the other
seaplane were Jean Acker, Thomas J.
Carrigan and Tammany Young.
The plot required that Miss Acker, Car-
rigan and Young make their escape from
Chinatown through a sewer to the edge of
the East River. There they leap into a
boat and pull out into the middle of the
stream. The horse upon which Checkers,
played by Carrigan, has laid a heavy
wager, is to run at Belmont Park and the
trio is trying to get to the racetrack.
While they are in the rowboat in the
middle of the East River, a hydroaero-
plane is seen over their heads. They signal
the plane and it descends to the surface
of the river, picks them up and carries
them to the racetrack, where Miss Acker,
as Pert Barlow, rides the horse to victory.
Two navy planes were used in staging
the scene which was filmed at .Jamaica
Bay. One of them picked up the three
players and started aw^ay, while Plimp-
ton with his camera, in another plane
nearby, recorded every detail.
Alpine Quintet Engaged by
Metro for "Almost Married"
AlilOCIDIOI) novcIlN- ill the way of local
color and real European talent is be-
ing introduced by Metro in the com-
ing production of E. V. i:)urling's comedy-
drama entitled "Almost Married," in
which May AUisor. is starred.
"Almost Married" is the name decided
upon for the release of the story known
up to the present time as "His Father's
Wife." It was adapted to the screen by
June Mathis and Luther A. Reed, and
stretches itself from the highest peak of
the Alps in .Switzerland to New York City
and the Berkshires.
For the scenes in the Alp.s, which, by
the way, are being: photographed in a very
appropriate part of the Rocky Mountains
of California, Metro has engaged Ralph
D. Robinson's Alpine Quintet, a musical
act including two men and three girls,
who are at present on the coast after
touring this country in a series of con-
cert engagements. All the members of the
quintet are musicians, dancers and yodlers,
and Metro intends to use them in the
scenes in and around the Swiss Chalet and
the mountain "shots."
A special scene has been written into
the script which will be given to an ex-
hibition of the Swiss folk dances by these
artists.
"Lion's Den" Makes Splendid
Vehicle for Bert Lytell
ON May 19 Metro will release one of
its biggest program offerings pro-
duced under the policy of plays by
well-known authors. "The Lion's Den"
is the name of the offering starring Bert
Lytell in a role the like of which this
sterling actor has never before been seen.
"The Lion's Den" is a story of the
triumph of good over evil through the
unflinching zeal of a conscientious young
clergyman.
It is not the ordinary "fighting parson"
type that the pen of Frederick Orin Bart-
lett has painted in his story for Mr.
Lytell. It is a strong-hearted young
minister who has the courage of -his con-
victions and the force to put his ideas
into action, and as an evidence of the
strength with which this picture 'has
produced it may be mentioned that George
D. Baker is responsible for the adapta-
tion of "The Lion's Den," which he has
also directed.
The story recounts the incidents in
the life of the Right Reverend Samuel
Webster, who plans to build a recreation
or meeting club for the small boys of
the little town in order to win them away
from the attractions of the pool parlor
and bad company.
Webster encounters unforseen obstacles
in the form of opposing merchants who
refuse to see the new idea in the same
light and his contributions received
from these crabbed and short-sighted in-
dividuals inspire the young clergyman
to enter the so-called lion's den of com-
merce and build up a business in opposi-
tion to the delinquent merchants.
Mr. Lytell's creation of the churchman
proves that he is at his best in the more
soulful types, rather than the melodra-
matic role, and Mr. Baker has succeeded
in bringing ou,t in him the best effort
of his career as a star. In the sup-
porting cast are Alice Lake, Joseph Kil-
gour. Edward Connelly, Augusta Phillips,
Howard Crampton, Seymour Rose, Alice
Nowland and Mother Anderson.
The photographic effects in the spec-
tacular midnight fire scenes are a credit
to the art of the cameraman, Robert
Kurrle.
"Six Feet Four" Completed.
The American announces it has com-
pleted its production of "Six Feet Four,"
the adaptation by Stephen Fox of Jack-
son Gregory's virile novel of the West,
featuring William Russell. Henry King
directed. Vola Vale was Russell's lead-
ing woman in the story, and the re-
mainder of the cast included Charles K.
French, Harvey Clark, Clarence Burton.
Al Garcia, Jack Collins, Jack Brammall.
Calvert Carter and Perry Banks.
E. Alyn AViirren in Fisher Cast.
E. Alyn Warren has begun another en-
gagement at the American studios, this
time appearing in support of Margarita
Fisher in "The Tiger Lily," Joseph Frank-
lin Poland's drama, under the direction
of George L. Cox. Just recently he com-
pleted a performance in "Yvonne from
Paris," a Mary Miles Minter subject. In
the Fisher picture his role is that of an
Italian coal miner seeking vendetta and
the love of "The Tiger Lily."
"Elmo the Mighty" Big "U"
Serial Soon to be Released
ELMO THE MIGH-TY," an eighteen epi-
sode serial is soon to be released
through Universal exchanges. Elmo
Lincoln is the star in the serial which was
produced by the Great Western Producing
Company.
Grace Cunard is to play opposite Mr.
Lincoln. Others in the cast are Ivor Mc-
Fadden, Frederick Star, Rex Deoselli, Vir-
ginia Craft. Chai Hong, W. A. Orlamond,
Madge Hunt and James Cole. The story
was written by Julius Stern and Joe
Brandt. The serial is being directed by
Henry McRae, former general manager of
Universal City and who has directed sev-
eral serials. This is the first actual di-
rectorial work done by Mr. McRae since
he relinquished his post as general man-
ager at Universal City.
Production has been in progress for
some time. A number of the scenes are
being made at the old Universal studio
at Hollywood, while many of the views
are being taken in the hills near the
studio. Elmo Lincoln is cast as Captain
Howard Armstrong, a forest ranger. The
story deals with the efforts of a large
syndicate to steal valuable timber lands
and as the ranger Captain Armstrong tries
to prevent the syndicate from carrying
out its designs.
The picture opens in "Mad Mountains,"
a wild, mountainous timber land, so
named by the superstitious Indians be-
cause it is supposed to be the home of the
departed spirits suffering for sins done
while on the earth.
Weird tales of this haunted region are
given color by the presence of the "Phan-
tom Menace of Mad Mountain," a myste-
rious motorcycle rider who, cloaked in
black, makes his appearance after the
story gets well under way. This phantom
rider comes to the aid of the hero and
heroine when danger threatens.
The events of the first episode titled
"The Phantom Finger" are typical of the
events that follow and some of the most
exceptional actions and scenes ever shown
upon the screen are promised in this
serial.
^
[ \
^^^^^^^^^^^^^^H ^H
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Lieutenant Reed, Front and Center!
And the "loot" is detailed by June
.Matliis. Metro's scenario head, to train his
guns on "The Lion's Den," next for Bert
Lytell, seen on the right.
May 17, 1919
THE MOVING PICTURE WORLD
1063
lake Scenes on Transport
for Second Thomas Film
PROBABLY the most unusual motion
picture stunt of recent happening was
staged aboard the United States trans-
port "Finland" this week when the prin-
cipals of Augustus Thomas' new Four
Star screen drama starring Leah Baird,
now in •n-ork at the Biograph studio,
boarded the ship at Quarantine soon after
daylight from a small tug. Director
George Irving, Billy Gibson, the Cohan &
Harris comedian, and Cameraman Van-
buren being yanked over the side of the
ship from their dancing little tug on a
bowline.
The deck officers of the transport had
already received orders as to permitting
picturization of deck scenes and every one
of the 3,400 officers and men aboard tried
to get into the picture. Most of them did
in one or another of the several shots
made showing the crowded deck of the big
ship.
Billy Gibson, known in the profession
as "Cheero Bill," who has driven over
5.000 wounded men to New York military
hospitals in his service car during the
last six months, and whose remarkable
dance stunt has entertained more than
15,000 convalescing soldiers at the Lambs'
Club and elsewhere, was personally known
to many of the soldiers, and as the mili-
tary hero of Mr. Thomas' new sociological
play he was given an ovation by the men
in uniform.
It is probable that no scene had so
many lusty-lunged directors as did this
one in which "Davy" (Mr. Gibson) dis-
ports himself as the footless soldier re-
turning on crutches to the land of his
birth.
Morcy Film Has Solid Coa.st to Coast
Dates,
"Beating the Odds," solidly booked from
coast to coast, comes to the screen May
12, rated as the best production ever made
with Harry T. Moray as the star. "The
Money Maker," a popular novel, forms
the foundation of the production. The
story was written by Irving R. Allen and
Paul Scardon directed it.
The new Vitagraph-Moroy production
deals for the most part with life in the
underworld, but that phase of life is not
converted into lurid melodrama.
Others in the cast are Betty Blythe,
Jean Paige, George Majeroni, Robert Gail-
lard, Eulalie Jensen, Robert Mowbray and
Frank Norcross.
3eaatiful 24-Sheet for "Bishop's Emeralds"
"The Bishop's Emeralds," the first Vir-
ginia Pearson photoplay, which vi'ill be re-
leased by Pathe, will be liberaly supplied
with advertising and promotion aids. The
posters are unusually attractive. Two
three sheets, one six-sheet and a twenty-
four-sheet are the work of MaDan, whose
'Gaby Deslys twenty-four has been widely
acclaimed as one of the brilliant triumphs
of poster art. The "Virginia Pearson one-
sheet is by Emmet Owen Smith, artist,
who has made all his studies for the
magazines of Pearl White and Ruth
Roland. Miss Pearson's twenty-four-
sheet, however, marks a new achievement
for the artist, both in its originality of
.conception and its brilliant color scheme.
Big Advance Bookings on Nevr Serial.
With its release date twenty-four days
-off, "Perils of Thunder Mountain," Vita-
graph's latest chapter-play, has already
scored the biggest write-up in the his-
tory of Vitagraph serials, according to the
assertions made by one of the officials of
that organization.
Antonio Moreno is starred, with Carol
Holloway playing opposite. R. N. Brad-
bury and William Baumann are directing
the serial, which was written by Albert E.
iSmith and Cyrus Townsend Brady.
Look as If Priscilla Dean Had Struck Rough Sle<^.ding in "Pretty Smooth."
Even the bon bons don't help in this predicament from the I'niversal picture.
H
The Master Man" Reveals Seventh Human Motive
THE MASTER MAX." the first offering
of the Frank Keenan Productions,
which will be released in the Pathe
Star Series on May 25, is said to be ;>
splendid achievement, and in it is
answered Mr. Keenan's recently pro-
pounded question, "What is the seventh
human inotive?" The six he classified
basically as self-preservation, love, duty,
gain, pride and self-indulgence, with all
their derivatives. And in "The Master
Man," on an analysis of it after com-
pletion, he realized that the seventh mo-
tive, as suggested by a New York editor,
is self-sacrifice.
The first of the Keenan plays in which
he is both star, producer and general di-
rector deals with politics, big business
and the ruthless ambitions of men who
are guided by corrupt and selfflsh ideals.
It is taken from the great, throbbing
heart of national realty, a deft dramatiza-
tion of the news of the day as chronicled
in various sections of the country.
So far as interpretation is concerned the
production is perfectly cast, those appear-
ing in the support of Mr. Keenan includ-
ing Kathleen Kirkham, W. Barney Sherry,
Joseph J. Dowling, Jack Bramhall and
Joseph McManus. They furnish a series
of perfectly expressed and accurately
timed types in an intensely dramatic
story which begins on a stormy, tem-
pestuous night, when, during an effort to
secure records which incriminate a pcwer-
ful corporation, the discovered emissary,
in his flight, slays the governor of the
state. For swiftness of action and hold-
ing and carrying along the interest by
direct continuity the opening scene stands
as a spendid model.
Mr. Keenan considers "The Master Man"
one of the most strongly motivated themes
with which he has ever dealt, and that
the scenario by Jack Cunningham is as
perfect a bit of story mechanism that this
craftsman has yet turned out. The pic-
ture was personally directed by Mr.
Keenan and Ernest C. Warde, son of the
American tragedian, Frederick Warde, and
who has been associated with Mr. Keenan
in the making of the greater number of
his screen successes.
Prominent Players in Stage Women's Film.
Many prominent actresses and actors
are featured in the tenth picture now
being completed for the Stage Women's
War Relief at the Estee Studios, New
York. The picture has been given the
title of "The Littlest Reason" and Galli
Curci is one of the most prominent in
the east. Others in the cast are Jeanne
Eagels, now playing in "Daddies": Hol-
brook Blinn, now playing in "Moliere";
Helen MacKellar, on the stage in "The
Unknown Purple"; Ethel Intropidi, play-
ing in "East Is West"; Luis Alberni, Vic-
tor Sutherland, John Morris and J'essie
Ralph. The last four named are also play-
ing in current plays in New York.
The Stage Women's War Relief pictures
are being produced under the direction of
Eugene Spitz and George Terwilliger and
will be released through the Universal
exchanges.
Amsterdam House Has an
All-Fox Anniversary Bill
EDWARD C. KLAPP, manager of the
Rialto Theatre at Amsterdam, N. Y.,
never overlooks a bet w^hen he is
playing anything special, as he has just
demonstrated by the way he made a huge
success out of his anniversary w^eek pro-
gram.
Not only did Mr. Klapp celebrate the
week of April 20 as anniversary week,
but the Rialto advertised it as "The Big
William Fox Week." In a half-page ad-
vertisement, published in the Amsterdam
Evening Recorder on the Saturday pre-
ceding the celebration, the Rialto printed
this note to the public:
"By special arrangement with the Fox
Film Corporation we have been able to
secure two of the most popular motion
picture favorites on the screen. Monday,
Tuesday, Wednesday: William Farnum in
'The Jungle Trail.' Thursday, Friday,
Saturday: Theda Bara in 'The Siren's
Song." "
In addition to Farnum in "The Jungle
Trail," the Rialto on the first three days
of the week also ran the Fox Sunshine
comedy, "Money Talks," so that the entire
bill, except for vaudeville, v/sls made up
of Fox pictures.
The advertisement of the Rialto was the
biggest theatrical advertisement ever
printed in Amsterdam. On one side of
the display was a symbolical line drawing
of a w^oman blowing a trumpet as greet-
ing to a knight, who on the other side of
the page carried a banner bearing "An-
niversary Week" in bold type.
1064
THE MOVING PICTURE WORLD
May 17, 1919
Spoor-Thompson Process
Greatly Reduces Flickering
THE troublesome jumping of film in
projection, which has been a constant
source of annoyance to the moving-
picture patron, has at last been reduced
to such a minimum . as to be practically
negligible.
George K. Spoor, president of the Es-
sanay Film Company, by the Spoor-
Thompson method of processing film by
automatic machinery, however, has
reached a practical solution of the diffi-
culty.
"This was accomplished," said Mr.
Spoor, "through feeding the film into the
wet end of the machine in thousand-foot
lengths, thus requiring, with the ordinary
run of film, but two splices to the reel,
whereas under the old method anywhere
from ten to thirty splices are needed.
"As it is the splices that cause the
jumping and flickering of the film, it
readily can be seen with what smoothness
the film can be projected, with but two
splices to a thousand feet.
"In the case of many various tints in
the same reel, more than two splices are
sometimes necessary, but even with nu-
merous tints the machine reduces the
splicing an appreciable amount over the
old method of processing."
"Third Degrree" Released May 19.
"The Third Degree," the latest of Charles
Klein's plays to be filmed by Vitagraph,
will receive its screen baptism on May 19,
■when it will be seen at first-run houses
throughout the country. Advance book-
ings have been very big, according to the
Vitagraph sales promotion department.
Alice Joyce again impersonates a heroine
precipitated into the heart of situationb
and complexities. She is supported by
Gladden James, Anders Randolf, Ij. Rogers
Lytton, Hedda Hopper, Herbert Evans,
George Beckus, J. T. Wade and Edward
McGuire. Tom Terriss directed the pro-
duction.
"Better 'Ole" Open.s Big in San Francisco.
World Pictures is in receipt of a tele-
gram from Floyd St. John, San Francisco
exchange manager of the company stating
that "The Better 'Ole" in photoplay opened
to capacity business at the Curran
Theatre. With prices ranging from 25
cents to 75 cents the record of the theatre
was broken on the opening day. Record
crowds attended.
"Six Feet Four" — Four of 'Em Being
Horse's Feet
Viola Vale's favorite steed has white feet
and a white face in American's
"Six Feet Four."
Universal Western Depicts
Stirring Civil War Days
UNIVERSAL is reviving its production
of Western dramas. In its latest
"Riders of Vengeance," in which
Harry Carey is starred, there is little of
the improbable, such as was the case in
Western photodramas of former days.
Carey's new vehicle was written by
Jack Ford, the director of the picture,
and himself. The scenario was edited
by Eugene B. Lewis. A notable group
of Western actors support Mr. Carey. They
are Seena Owen, who plays opposite Carey,
Joseph Harris, J. Farrell McDonald, Al-
fred Allen, Jennie Lee and Clita Gale.
The scenes of the picture are laid in
the deserts and mountains of the West
in the days of the stirring times which
followed the Civil War. Harry Carey
i.s cast as "Cheyenne Harry" Carson who,
upon seeing his three brothers and his
father lying mortally wounded on the
steps of a little Western church and his
bride dying in his arms, all the victims
of hired assassins, lifts his hands to the
heaven.s .swearing that he will avenge the
murder of his people with the blood of
each member of the murder gang.
Marion Dnvieis Starts on Anotlier Five
Heeler.
Marion Davies, having completed her
last starring feature "The Dark Star," and
her producers being greatly pleased with
the unusual success of "Getting Mary
Married," her present starring release, has
started work in the Biograph studios, un-
der Robert Leonard's direction, on a five-
reel feature as yet untitled. It is said to
bo the screened version of a recently pub-
lished novel.
Marion Davies and "Horse's Neck."
The .Select star had July 1 In mind
■when she purchased her newest
saddle horse.
■WorliInK on Nevr Lyons and Moran
ComedicH.
Eddie Lyons and Lee Moran, the pair
of laugh-producers In the Lyons-Moran
brand of comedies released through Uni-
versal, are at work on several new^ come-
dies. The titles of three of their newest
comedies soon to be released have been
announced as follows: "Harmony in a
Flat," "The Bullshiviks" and "Three in a
Closet." Grace Marvin and Mildred Moore
are the feminine leads in the comedies.
Lyons and Moran Complete
Their 250th Production
THE coming Lyons-Moran comedy
which has been given the title "Love
Thy Neighbor," is the two hundred
and fiftieth production made by these two
fun makers of the films. Today Eddie
Lyons and Lee Moran are known the
country-wide as two screen comedians
who never fail to produce a laugh. Al-
though the two men themselves are the
real fun-makers of the comedies, a good
bit of the success of the comedies is due
to the excellent supporting cast used
with their pictures.
Lyons and Moran have been adhering
to their schedule of one comedy a week
for two years at Universal City, many
times making considerable more than one
in a week. Al Gawood, the oflicial Lyons-
Moran cameraman, has been photograph-
ing the two comedians ever since they
entered Universal's service.
Two comedy writers, Clyde Bruckman,
former Saturday Evening Post scribe and
Melville Brown, erstwhile magazine author
and vaudeville producer, are steadily en-
gaged in writing stories for the Lyons-
Moran comedies.
?fe»v Minter Picture Being Out.
"Yvonne from Paris," in which Mary
Miles Minter soon will be presented by
the American, is in the cutting-room,
and reports from the "Flying A" studios
indicate that it bears all the earmarks
of a record-breaker. It was writetn by
Joseph Franklin Poland, prepared for the
screen by Frank Howard Clark, and di-
rected by Emmett J. Flynn.
Build Long Street for Russell Film.
What is said to be probably the long-
est Western street ever built for a pic-
ture-play was recently constructed at the
American studios for use in "Six Feet
Four," the adaptation of Jackson Gregory's
celebrated novel, in which William Russell
soon will be presented. It measures 380
feet in length and includes 32 buildings.
"From Headquarters" Is Popular.
"From Headquarters" is continuing to
thoroughly interest picture audiences
throughout the country. Booking re-
turns received daily at the various branch
offices of Vitagraph indicate that the
popularity of the production, of which
Anita Stewart is the star, will expand
far into the summer and beyond.
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Following "The Tiger's Trail"
Often requires speed, so Ruth Roland hires
a jitney mule for the Pathe serial
in which she stars.
May 17, 1919
THE MOVING PICTURE WORLD
1065
Title Work a Feature of
Michelena's "Just Squaw"
GEORGE MIDDLETON, who produced
and directed the series of three
features starring Beatriz Michelena
which Robertson-Cole will release through
Exhibitors Mutual, has always been re-
garded as one of the most original men
in his line. His previous efforts with
Miss Michelena's offerings were always
marked by some departure from the beaten
track of motion picture direction.
Now, with "Just Squaw," the drama
which will bring Miss Michelena back to
the screen after a long period which she
devoted to the making of the three pic-
tures just purchased by Robertson-Cole,
Middleton has introduced several new and
artistic features.
The most noteworthy of these is a new
make-up of quotation title, wherein the
picture of the character speaking is em-
bodied into the art work that co-operates
with the hand printed verbage.
All who have viewed the first sample
copy of the production have been im-
pressed with the effectiveness of this
device, and among those who have com-
plimented Mr. Middleton upon his in-
genuity in working it out is Earle Snell,
author of "Just Squaw." The production
will be released by Robertson-Cole this
month.
Andrew Robson as Snake LeGal gives
one of the most impressive exhibitions
of a Western bad man ever Introduced
on the screen. He is a bad man without
the customary gnashing of teeth, and
wailing of his victims. Yet he is effective
and makes himself biterly disliked right
from his first appearance until his life
is crushed by a bullet from the rifle of
the heroines father.
Dedicates Song in Honor of
Norma Talmadge, Select Star
ANOTHER song dedicated in honor of
Norma Talmadge, Select Pictures
star, has been published by the Leo
Feist Company, of New York. The name
of the song is "Norma." The words are
by Sidney D. Mitchell and the music is
by Archie Gottler.
An important point in the publication
of this latest Norma Talmadge song is
the co-operation between the Leo Feist
Company and the exhibitors of Norma
Talmadge pictures. Orchestrations of
"Norma" and two lantern slides, one an-
nouncing Norma Talmadge in her forth-
comping Select picture, "The New Moon,"
and another, showing the chorus of the
song, will be distributed by the music
company to all Norma Talmadge exhib-
itors.
In addition to this plan of co-operation,
the Feist Company is having posters
printed which will be pasted in the win-
dows of every music house handling the
song. The posters are in colors and' bear
a large portrait of Miss Talmadge, with
appropriate wording announcing that she
is a Select star, and that the song has
been dedicated in her honor.
Pauline Frederick Scores
Anew in "The Fear Woman"
GOLDWYN studio executives are de-
lighted with the latest Pauline Fred-
erick picture, "The Fear Woman,"
which has just been completed at the
Goldwyn studios at Culver City, Cal.
They are sanguine that this latest tri-
umph will further enhance her reputa-
tion as the screen's incomparable emo-
tional artist. Never before in her career
has Miss Frederick been called upon to
portray such a variety of emotions as
are demanded by the exacting role of
Helen Winthrop.
"The Fear Woman," by Izola Forrester,
is Miss Frederick's third Goldwyn pic-
ture. It presents a modern psychological
study, replete with dramatic situations
w^hich increase in intensity up to a final
smashing climax.
In "The Fear Woman," the star plays
the difllcult role of a young woman who
has grown, flower-like, to maturity, only
to discover that a horrible weakness has
afflicted every member of her family for
generations past. How the unsuspecting
girl meets this disclosure; how she is
overcome by the sudden fear that she may
become the victim of the curse; her fight
against this possibility, and the more
subtle terror lest she may never rise
above its shadow, are portrayed by Miss
Frederick with characteristic forcefulness.
Supporting Miss Frederick are Milton
Sills, Harry Northrup, Walter Hiers, and
Beverly Travers.
Many Noted Comedy Players
in"When Doctors Disagree"
A CAST of exceptional merit was as-
sembled for Mabel Normand's newest
Goldwyn picture, "When Doctors
Disagree," which is scheduled for release
May 2o. The production was directed by
Victor L. Schertzinger. Playing opposite
Miss Norman is Walter Hiers.
"The Little Girl Next Door" afforded
Fritzie Ridgeway her first screen oppor-
tunity, and she has since appeared in "The
Raven," "High Speed" and "The Calendar
Girl." In "When Doctors Disagree" she
plays with skill the role of a haughty
village belle, the Queen o' the May.
Alec B. Francis, who plays Dr. Harris
in Miss Normand's latest production, w^^as
for years on the English stage before en-
tering the cinema. William Buckley be-
gan his screen career in "The Escape,"
and later became a director. Both George
Nichols and James Gordon play promi-
nent parts in the production.
Idolizing the Idol.
Showing Evelyn Nesbit in a gripping
moment from her Fox picture, "A
Fallen Idol."
Bessie Love Completes Timber Scenes.
Bessie Love and her company is back
on the lot at Hollywood. California, after
several weeks spent in filming exteriors
for her coming photoplay of lumber camp
life, "The Little Boss," in the big woods
of Northern California. Most of these
scenes were taken adjacent to Eureka, on
vast timber tracts. For additional ex-
teriors the company went to Fresno, after
completing its work at Eureka. Here
flume scenes were taken.
"The Little Boss" was especially writ-
ten for Miss Love by Rida Johnson Young.
In it Wallace McDonald appears as Miss
Love's leading man, with Otto Lederer,
Harry Russell, Karl Formes, J. Morley,
Joe Rickson and Clara Knight to com-
plete the cast. David Smith is the di-
rector.
"Look in the Book for It"
Is the sage line followed by William
Russell, the star, and Stephen Fox,
the scenarist, of American's
"Six Feet Four."
Elaborate Midnight Revue
Staged for Metro Picture
A STARTLING reproduction of a popu-
lar New York midnight revue was
staged at the Metro studios for scenes
in connection with a May Allison picture.
"Almos tMarried" is the name of the
story by E. V. Durling, written espe-
cially for Miss Allison, and accentuat-
ing her varied talents. Charles Swickard
returned to Metro to direct the star in
this production.
Nothing was neglected or overlooked to
make this set one of the finest theatre
interior ever constructed for motion pic-
tures.
Over a hundred tables on the ballroom
floor, and an artistic stairway curved its
way from the stage to the floor. The
stage was equipped with back drops,
wings, flies, foots and spots, and a beauti-
ful moniogramed heavy velvet curtain
hung from the flies.
June Mathis and Luther A. Reed, of
the Metro scenario staff, adapted the
story to the screen.
The cast includes Walter I. Perclval,
Frank Currier, Harry Rattenbury, James
Warton James and Hugh Fay.
The play opens in the Swiss Alps and
finds its conclusion 'mid the bright lights
of old Broadway's gay white way, and re-
counts the incidents in the life of a
young Swiss maiden w^ith vocal talents
who is imported by a vaudeville pro-
moter to become the bone of contention
between a father and son as rivals for
her affection.
Here's One Full of Hot Tomale.
The information is volunteered by Hal
Roach, head of the Rolin company that
"Si, Senor," starring Harold Lloyd, with
Bebe Daniels and "Snub" Pollard, "fairly
thrills with the spirit of chili-con-carne
and is full of tomale tensity," which is
only a way of saying that this Lloyd
comedy is about the best Spanish-Amer-
ican travesty that has ever been given to
the screen. Miss Daniels as the Mexican
beauty Is vivaciously alluring.
The action of the comedy is swift, and
Harold Lloyd, who carries the burden of
the laughs, does some of his nimblest
and most daring acrobatics.
1066
THE MOVING PICTURE WORLD
May 17, 1919
r
Among Independent Producers
1
Conducted by C. S. SEWELL
Nearly All Territory Sold on Gale Henry Films
ANNOUNCEMENT is made by Bulls Eye
Film Corporation that all available
rights on the Gale Henry two-reel
comedies has been sold with the exception
of New Orleans and Minneapolis terri-
tories. These sales were made within a
thirty-day period, and are claimed to set
a record on productions State Rights
market.
Milton Cohen, president of Bulls Eye,
says:
"We are naturally pleased with the
success of the Gale Henry productions,
and point to the rapid-fire sales of terri-
tory as an indication of the general trend
toward clean-cut comedies. Our aim is to
make every picture better than its prede-
cessor. Exhibitor opinion received through
our exchanges is back of us, and the out-
look for the future never was brighter."
The, following sales are reported:
To Consolidated Film Corporation of
San Francisco, for California; the R. D.
Lewis Film Co., Inc., for Oklahoma, Texas
and Arkansas; Equitable Film Corpora-
tion, for Kansas City territory; Educa-
tional Film Corporation, for Wisconsin
and North and South Dakota.
The original plan will in all probability
be extended. The New York office is ad-
vised by William L. Sherrill, who at pres-
ent is supervising the initial releases, that
"The She Wolf," originally intended for
two reels, will be in five reels, in which
event the state rights exchanges contract-
ing for the series of Texas Guinan sub-
jects will be receiving a five-reel produc-
tion at the same cost for the rights as
they pay for the two-reel attractions. The
subject was too big for a two-reel release.
In line with its policy to exploit these
productions as features, the Frohman
Amusement Corporation has contracted
to distribute two-style one sheets, three
sheets, six sheets, slides, photo enlarge-
ments, newspaper cuts and press books, a
line of advertising material usually cir-
culated only in connection with special
feature attractions. The first release of
the Texas Guinan westerns is scheduled
for May 15 and the first Mack Swain
comedy for May 20.
sized advertisement on the day prior to
his presentation. For these big adver-
tisements special plates have been made
of original drawings by Clarence F. Un-
derwood and R. G. Morgan, setting forth
the big moments in "Virtuous Men."
In conjunction with the advertising
campaign outlined, a set of publicity
stories designed to appear the same days
as the advertisements has also been pre-
pared. The entire layout has been ar-
ranged in sequence, the space to be used
by exhibitors has been marked.
Guinan Westerns Proving
Easy State Right Sellers
THE Frohman Amusement Corporation
only recently announced the release
to state rights exchanges of the
series of twenty-six Texas Guinan two-
reel westerns, and twenty-six single-reel
Mack Swain (Ambrose) comedies.
Within four days after the publication
of the advertisement in the trade papers
more than sixty per cent, of the entire
United States, including the entire foreign
market, has been disposed of,and the ex-
ecutives of the Frohman Amusement Cor-
poration releasing these productions ex-
pect a record in the disposition of the
state rights attractions will be established
by the closing out within two weeks of
the entire world to independent exchanges
on both series of productions.
Special Local Advertising
Prepared for S-L Feature
To assist exhibitors in exploiting the
title of their production, Arthur H.
Sawyer and Herbert Lubin have pre-
pared a newspaper campaign for "Virtu-
ous Men." It has been ascertained in
what cities the exhibitor preferred to sup-
ply his local paper with photos, mats or
cuts, and the expenditures necessary in
order that exhibitors might secure the
best possible results with minimum ex-
pense.
Exhibitors will be supplied with a set .
of one-line teaser advertisements to be
run. These teasers gradually increase in
space until the title "Virtuous Men" has
been "planted" in the minds of readers,
and following these, a series of display
advertisements has been prepared contain-
ing punchy reading matter, accompanied
by striking cuts. These displays also in-
crease gradually in size until the exhibitor
can climax his campaign with a large-
Harry Grossman Leaves
for Trip to the Coast
HARRY GROSSMAN, vice-president and
general manager of Oliver Films,
Inc., is on a tour which will include
many of the principal cities in which a
number of the leading picture theatres
are exhibiting "The Carter Case;" the
Craig Kennedy serial, which was pro-
duced under his personal supervision. Mr.
Grossman -^ill make his first stop at Los
Angeles and visit the other cities on his
return.
Carrying out the idea of Oliver Films,
Inc., to assist both exchanges and exhib-
itors in every way possible to enjoy suc-
cess and big returns ■with the serial, Mr.
Grossman will inaugurate special adver-
tising campaigns in the important terri-
torial centers, including local newspaper
and widespread billboard advertising.
Before leaving, Mr. Grossman stated
negotiations are under way for closing
the few open territories. He will com-
plete these during his trip, and upon
his return "The Carter Case" will be in
the hands of a prominent exchange in
every territory in the country. He will
be absent about tw^o w^eeks.
"Hei'liiimed" Solil for »« ICngrland.
Alpha Pictures, Inc., reports the sale of
"Reclaimed" for the New England states
to the Major Film Corporation of Boston;
also the Metropolis Comedies for the same
territory.
Henry Walthall Is Giving Helen Jerome Eddy the Lodge Grip in Their Pioneer, "The Boomerang."
But that isn't what boomerangs, back at him in this dramatic feature.
May 17, 1919
IHb, MUVIWU i^lClUKJi WUKLU
1067
Sales Reported on Billy West Comedies-
I Bulls Eye Film Corporation report the
sale of the following rights on the series
of Billy West two-reel comedies: to Con-
solidated Film Corporation of San Fran-
cisco for California; to R. D. Lewis Film
Company, Inc., for Oklahoma, Texas and
Arkansas; to the Equitable Film Corpora-
tion for Kansas City territory.
President Rose of Pioneer
Buys a Special Attraction
MORRIS ROSE, president of the Pio-
neer Film Corporation, has returned
to New York after several weeks'
absence in the middle West. The pur-
pose of Mr. Rose's trip, which was to se-
cure the rights to a big special produc-
tion, was accomplished and it is an-
nounced that this production, the title of
which will be announced later, will be
given a special presentation at a promi-
nent Broadway theatre.
In addition to his connection w^ith Pio-
neer, Mr. Rose is also interested in sev-
eral stage productions, including one of
Cosmo Hamilton's plays, and has also se-
cured the film version of this author's
"Sins of the Children," produced by Harry
Rapf. Mr. Rose reports that during his
trip he found that the greatest optimism
prevails in motion picture circles through-
out the country.
Second Walthall Special Completed for Pioneer
Gaumont Graphic Features
the Sayings of Will Rogers
THE witty and clever sayings of Will
Rogers, the popular comedian whose
work is a feature of Zeigfeld's Fol-
lies and Midnight Frolic, will appear reg-
ularly in Gaumont news reels, the first
appearing in the current issue of Gau-
mont Graphic.
This issue also shows the christening
of the U. S. super-dreadnaught "Tennesee,"
together with a vessel of an entirely dif-
ferent type, as queer craft being built by
a colored pastor to carry the gospel into
Africa. Chicago welcoming Lieutenant
Rickenbacker, the famous American ace;
the entry of French troops into Constan-
tinople, the big military parade of war
machinery in New York's liberty loan
campaign.
Several Big Theatres
Book "Virtuous Men"
SEVERAL of the leading theatres are
preparing to present "Virtuous Men"
for extended engagements. H. C.
Simeral, general manager of Co-Partner
Attractions. who purchased "Virtuous
Men" for Ohio, western Pennsylvania and
West Virginia, states the production will
be presented for a run in the Grand The-
atre, Columbus, commencing Sunday, May
11. Mr. Simeral is conducting an extended
exploitation campaign in behalf of the
S-L picture, including a large amount of
advertising in the newspapers.
The new Palace Theatre of New Haven
will present the S-L production beginning
Monday, May 19. The Palace is one of the
Poll circuit houses.
In addition to a comprehensive adver-
tising campaign, furnished by S-L Pic-
tures, a representative of the company
will spend several days in each town prior
to the openings, to carry out an advertis-
ing campaign in conjunction with the the-
atre management. This offer on the part
of Sawyer and Lubin has been enthusiasti-
cally received by State Right buyers and
exhibitors.
Pioneer Starts Big- Poster Campaign.
An extensive outdoor poster campaign
has been inaugurated by the Pioneer Film
Corporation on "Virtuous Sinners" calling
for a wide display of twenty-four sheet
stands, and it is announced that this pol-
icy w^iU also be followed with the other
forthcoming Pioneer attractions.
REPORTS from Los Angeles received by
the Pioneer Film Corporation an-
nounce the completion of "The Long
Arm of Mannister," the second of the
series of special productions being made
by the National Film Corporation for the
Pioneer Film Corporation, with Henry B.
Walthall in the leading role.
The production is a screen dramatiza-
tion of the novel of the same title by E.
Phillips Oppenheim which enjoyed wide
popularity. In the picture, the director,
Bertram Bracken, is said to have closely
followed the novel and retained the strong
dramatic development of the story lead-
ing up to an unexpected climax.
In the extensive exploitation campaign
to be conducted by Pioneer on this sub-
ject, it is announced that several new de-
partures will be introduced.
houses and with independent bookings,
Chicago will run a close second to New
York in volume of bookings.
Similar reports are being received from
exchanges in all parts of the country,
one of the chief reasons for the success
of the serial seeming to be the popularity
of the Craig Kennedy stories with mil-
lions of readers. The theatres in whicli
the picture is being shown report it re-
ceives the highest approval from their
patrons and that it is becoming an. im-
portant part of their programs.
Few Territories Open
on "The Carter Case"
HARRY GROSSMAN, vice-president and
general manager of Oliver Films,
Inc., producers of "The Carter
Case," the Craig Kennedy serial featuring
Herbert Rawlinson and Margaret Marsh,
states that he is now completing nego-
tiations for the sale of the few remaining
territories and expects to close them with-
in a short time.
The list of open territory was recently
shortened by the sale of Iowa and Ne-
braska to the Sterling Film Corporation,
of Omaha. Prominent exchangemen from
Texas, Oklahoma, Missouri and Colorado
visited the Oliver Films studio last week
and viewed several of the initial episodes
and opened negotiations for purchase for
their respective territories.
According to reports made to Oliver
Films by various exchanges, bookings for
the serial are progressing at a rapid rate.
Samuel Grand, Boston, announces his
trade showing was followed by a large
number of sales throughout New England,
several bringing unsually high prices;
also, the serial was booked in a large
number of theatres that had never before
played a chapter picture.
Illinois, controlled by the Celebrated
Players Film Corporation, shows a percen-
tage of bookings that are said to approach
a record for a serial. With both the
Ascher Bros, and Lubliner and Trinx Cir-
cuits playing the picture in many of their
New England Audiences
Like Frohman Feature
THE Frohman Amusement Corporation
is in receipt of communications from
state rights buyers who have securedl
rights to "Once to Every Man" comment-
ing on the vogue this picture is having im
their territories.
Messrs. Farrell and Aechtler, of the-
Major Film, Inc., operating in New Eng-
land, write:
"We take this opportunity to congratu-
late you upon your production and trust
in the future we shall be considered for
any and all of the Frohinan productions;
featuring Jack Sherrill, as the above men-
tioned production has been the means of
the various exchanges handling a Jack
Sherrill Feature to triple their business.
" 'Once to Every Man' is going bigger
than we anticipated and we feel that if
the two reelers will receive the same care
in the production end, there is no doubt
but same will be a tremendous success."
In view of the impending world's cham-
pionship fight between Jack Dempsey and
Jess Willard. added impetus is lent to
"Once to Every Man" -which has been
characterized picturizing the most realistic
fistic battle ever screened.
Christies Sold for Three Western State«.
C. H. Christie, of the Christie Film
Company, has arranged with the Arrow-
Photoplays Company, of Denver, for the
release of Christie films through that com-
pany for the states of Colorado, Utah and
Wyoming. Arrow Photoplays have not
previously handled Christie films and se-
cured both the Christie comedies in one
reel and Christie two-reel Specials for its
territory. The deal was closed during
C. H. Christie's stay in New York City.
E. K. Lincoln's Face Has Written Over It "Eager Determination"
In this scene from his S-L, "Virtuous Men," in which his vigor is
apparent throughout.
1068
THE MOVING PICTURE WORLD
May 17, 1919
New Christie Two-Reeler Is Titled "Rowdy Ann"
THE title, "Rowdy Ann," has been se-
lected for the second of the Christie
Special two-reel releases featuring
Fay Tincher. It aptly describes the lead-
ing: character, a girl who was so "rough
and Western" that her father sent her to
a boarding school to be polished. What
happened may be imagined from the first
episode in which Ann licks the toughest
cowboy on the place.
"Sally's Blighted Career" will have a
special cast, including Fay Tincher, Pat-
ricia Palmer, Harry Depp and Katharine
Lewis, and Eddie Barry, who has just
returned to the Christie Company. Kath-
arine Lewis' was specially engaged for
the production.
Al E. Christie, who directed "Rowdy
il'Ann," from tlie story by W. Scott Darling,
is better satisfied with it as a fast com-
edy than with his premier effort at two-
reel comedy making, although he has never
yet been satisfied with a Christie comedy,
but has been agreeably surprised to learn
that some of the most popular of the
comedies have been those which he
termed as "rotten."
The Christie Follies' girls will also be
seen again in "Rowdy Ann," as seminary
maids.
"Rowdy Ann" will be released May 25,
through the twenty-rive exchanges in the
United States and Canada.
who will distribute this production
through their offices in Winnipeg, Calgary
and Vancouver, and already report book-
ings in many of the larger theatres of
the Dominion for the picture.
Canada and New Jersey
Sold on "Virtuous Men"
ARTHUR H. SAWYER and Herbert Lu-
bin announced more sales of terri-
tory on "Virtuous Men." The First
National Exhibitors' Exchange of Pater-
son, has acquired the rights to the E. K.
Lincoln starring vehicle for New Jersey.
Jacob Fabian, president of the exchange,
feels this purchase will be an important
addition to the features he is at present
distributing.
A. M. Fabian, general manager of the
First National Exhibitors' Exchange, has
arranged to present "Virtuous Men" at
the Garden Theatre in Paterson beginning
Monday, May 12. Following this, the pic-
ture will be placed in one of Mr. Fabian's
houses in Newark for a run. Sawyer and
Lubin will provide all of the original
sketches done by Clarence F. Underwood
and other artists of E. K. Lincoln for the
lobby display.
S-L Pictures also reports the sale of
the Canadian territory for "Virtuous Men"
to The Big Four Limited, of Winnipeg,
Much Newspaper Praise
for "The White Heather"
MAURICE TOURNEUR'S latest produc-
tion "The White Heather," had its
premiere at the Rialto Theatre, New
York, Sunday, May 4. It was offered with
a special musical arrangement created by
Hugo Reinsenfeld. Many favorable com-
ments were expressed by the New York
daily newspapers, among which are the
following:
" 'The White Heather' is a thrilling
story, and the photography is beautiful.
Maurice Tourneur is a maker of moving
l>ictures. His work invariably affirms it.
Many of the scenes, especially, but by no
means exclusively, those shades by fog
and night, are masterpieces of their kind."
"Spectators will enjoy the thrills of Mr.
Tourneur's latest melodrama, which in-
cludes a fight between two men on the
bottom of the ocean."
"Many fathoms under the sea men
struggle. The wreckage at their feet, the
fish all about them, and the bubbles of
escaping air from their helmets made the
scene one of the most stirring and realistic
achievements depicted in a long time."
Rights on W. H. Reissues
Being Rapidly Closed Out
WH. PRODUCTIONS COMPANY are
, rapidly closing out the territories
in the United States on their
latest re-issues, "Custer's Last Fight,"
the two-reel William S. Hart re-issues,
"Jim Cameron's Wife and "His Hour of
Manhood" and the series of twelve Ar-
buckle re-issues.
There is being prepared on "Custer's
Last Fight" an unusually comprehensive
line of advertising matter considering that
this feature is in three reels. Sketches
are being made for two styles of one
sheet, three sheet and six-sheet posters,
an attractive set of lobby display is being
made up and there will also be a press
sheet with newspaper cuts and publicity
stories.
The advertising matter on the two Wil-
liam S. Hart re-issues will consist of one,
tliree and six-sheet posters and a lobby
display and on the Arbuckles there will
be one and three sheets and a lobby dis-
play.
The exchanges who have already con-
tracted for the two series of Keystone
single reelers, viz., the Eagle Brand and
the Liberty Brand and the two series of
Kay Bee subjects, the Columbia Brand
and Union Brand, state that they are meet-
ing with fine results, and in many cases
prominent theatres are featuring them as
added attractions.
Weintroub Visits New York
MR. M. AVEINTROUB, manager of the
Fontenelle Feature Film Company,
of Omaha, spent the past week in
New York. He reports ,that the motion
picture industry is thriving in the middle
West.
Mr. Weintroub was an interested visitor
at the Gaumont Company plant, at Flush-
ing, Long Island. The Fontenelle Feature
Film Company is handling the Gaumont
News and Graphic, "Satan on Earth," and
the Gaumont serial, "The Hand of Ven-
geance," in Iowa and Nebraska; the ob-
ject of Mr. Weintroub's visit was the book-
ing of Gaumont's new novelty release,
"Pictorial Life."
First Sholom Aleichem Film
Will Be Shown on May 12
A PRIVATE showing of "Khavah," the
first Sholom Aleichem story ever
filmed, will be given to the motion
picture trade and newspapermen by Zion
Films, Inc., the producers, on Monday
afternoon, May 12, at 3 o'clock, at Wur-
litzer Hall, 113 W. 40th street.
Great interest is said to have been mani-
fested by exhibitors throughout the coun-
try and their patrons in this initial re-
lease of a story from the pen of the writer
who has been called the Jewish Mark
Twain. Sholom Aleichem is known for his
stories, which have either been written in
Russian or Hebrew. But this is the first
time the American public will have an op-
portunity to see just what qualities have
gone to make this Russian ■writer so be-
loved by the people of his race.
The title role of "Khavah" is played by
Alice Hastings, star of the stage produc-
tion "Turn to the Right." Miss Hastings
is supported by Giacomo Masuroff and
Alex Tenenholtz. The rest of the cast is
made up of Sonia Radin, Phil Sanford,
Billie Wilson, Ray Friedgen and Anna
Kehlman. The picture was directed by
Charles E. Davenport.
William Pike Is Invaluable to Herbert Rawlinson and Margaret Marsh.
He furnishes the detective atmosphere by rubbing his chin in the best
Watson-Holmes style in the Oliver serial, "The Carter Case."
Excellent Backgrounds in
Texas Guinan Films
WILLIAM L. SHERRILL, president of
the Frohman Amusement Corpora-
tion, who is supervising the making
of the Texas Guinan attractions, an-
nounces he is determined to put into these
two-reel subjects the same detail and en-
deavor that has been put in the feature
attractions made by that company.
What is said to be the largest cattle
ranch in the world, with 80,000 head of
cattle, is but one of the backgrounds In
one of these productions. The scenic
beauty of the Topango Canyon, thirty-
five miles south of Los Angeles, is the
locale for scenes in "Malamute Meg," the
third release. A Chinese Western saloon
and dance hall furnishes an important in-
terior scene for "The She Wolf," the pro-
prietor of one of these places assisted in
the construction of the set, which is a
replica of his establishment, and some of
his Chinese waitresses appear in the scene.
Miss Guinan's reputation for realism, it
is said, will be further borne out by her
work in the Frohman productions, and
she has undertaken tasks which it is
claimed even a man might be justified in
dodging. One of these occurs in "South
of the Santa Fe," where, in a realistic
fight with comboys. Miss Guinan was in-
jured in filming one of the scenes.
May 17, 1919
THE MOVING PICTURE WORLD
1069
Reviews and Advertising Aids
Conducted by Edward Weitzel, Associate Editor Moving Picture World
■ ' "Ij" "" 1"^ |ii| »i| "ii-p-ni ii||| -ii- i-i- ■
I
Sidelights and Reflections
A GLANCE through the advertising
pages of the New York dailies
reveals several significant events
in the moving picture w^orld. The week
of May 7 saw the opening, Monday
night, of the Salvation Army picture,
"Fires of Faith," in which Commander
Evangeline Booth appeared. At the
other theatres Nazimova in "The Red
Lantern," Blanche Sweet in "The Un-
pardonable Sin," and Anita Stewart in
"Mary Regan" were being shown. For
the following week Mary Pickford, in
her initial First National release,
"Daddy Longlegs," is underlined; also
Norma Talmadge in "The New Moon"
and the opening of the D. W. Griffith
repertory season, which is announced
as "A world epoch in the history of the
theatre."
Another event w'hich shows the ad-
vancement of the moving picture in a
direction which practically has been
barred to it in the past, is the meeting
in New York of a committee from the
Methodist Society to secure pictures for
exhibition at the Conference in Colum-
bus next July at which over two hun-
dred thousand members of the society
are to be present. At a meeting of the
committee several of the trade paper re-
viewers were invited to attend and as-
sist in the selection of the pictures.
I The showing the week of May 7 in
New York of the British films brought
over for the purpose of ascertaining if
the reviewers and others connected
with the screen consider them suitable
to the American market should prove
a quick method of getting a line on the
information wanted. Reviews of the
first half of the pictures appear in this
issue.
Give us new stories! says the exhib-
itor, and the demand is echoed by the
public. This cry is natural enough. But
to meet the demand is not so easy as
it appears to the man in front of the
screen. Authors, directors and pro-
ducers know the chances they are tak-
ing when they depart from the conven-
tional. Certain situations may be re-
lied upon to please the majority of
amusement seekers. These have been
used over and over again and will con-
tinue to be used as long as the screen
exists. When a producer spends a small
fortune on a picture and secures the
services of a director and actors of
known ability he is loath to use a story
with untried situations. He cannot fol-
low the example of his rival on the stage
and substitute a bit of "sure-fire" for
the new material. Novelty pays big re-
turns when it succeeds, but has an un-
pleasant trick of betraying the man-
ager's trust. WEITZEL.
IN THIS ISSUE.
Fires of Faith (Paramount).
The Amateur Adventuress (Metro).
The AVhite Heather (Tourneur).
Mary Regan (First National).
The :»Ian Who Turned White (Ex-
hibitors Mutual).
Some Liar (I'athe- American).
J088el>n's AVife (Exhibitors Mutual).
Taxi (Triangle).
The Third Degree (Vltagraph).
The Master Man (Pathe).
The Kiddies in the Ruins (W'elsh
Pearson & Company).
God and the Man (Ideal Film).
Unole Remus-Brer Rabbit (Anson
Dyer).
Nearer My God to Thee (Hepvrorth).
The Siren's Song (Fox).
Sally's Blighted Career (Christie).
The Social Pirate (World).
Fool's Gold (Arrow).
THE stories of the pictures
reviewed in this department
are written from the pictures
themselves and not from the press
books, and are correct in every
case.
"Fires of Faith"
Salvation Army Picture Produced by
Paramount Is Splendid Tribute to
This Noble Organization.
Reviewed by Edward Weitzel.
THE SALVATION ARMY has acted
wisely, as usual. The decision of
its leaders to permit the use of
its name in connection with a moving
picture has opened up a wide channel
for spreading the story of its wonder-
ful achievements in the war. Less a
propaganda picture than a piece of
story-telling that will compare favor-
ably with any of the screen tales of
the great conflict, "Fires of Faith" will
interest and entertain regardless of
creed. While a splendid tribute to the
noble organization whose activities in-
spired it, every spectator will be doing
himself a kindness when he buys a
seat and sits down to look at the pic-
ture. He will receive full value for
his money. That, by the way, is true
of every investment in the work of
the Army. The war has taught every-
one this important fact.
The combination of circumstances
which produced "Fires of Faith" guar-
antees expert efTort in every depart-
ment. Charles E. Whittaker wrote the
original story, Beulah Marie Dix put
it into scenario form, and the picture
was produced by Famous Players-Lasky
Corporation under the direction of Ed-
ward Jose. The cast, which includes
Catherine Calvert, Eugene O'Brien, Rob-
ert Anderson and Ruby de Remer, and
is supplemented by the appearance of
Commander Evangeline Booth in per-
son, is up to the mark in every parti-
cular.
On the opening night at the Harris
Theatre, New York, Colonel William
Mclntyre, speaking as the representa-
tive of Commander Booth, assured his
hearers of the Army's pride in the pic-
ture. That pride is well founded. It
is now up to the exhibitors and the
general public to show their apprecia-
tion of the men and women who worked
so unselfishly to aid the boys "over
there" by booming "Fires of Faith" to
the limit.
The Story.
"Fires of Faith" is a cleverly conceived
blending of what the Salvation Army
has accomplished for humanity, and a
love story of the great war, whose enter-
taining qualities make it excellent enter-
tainment for the general public. A young
girl, Elizabeth Blake, who is inveigled
into a road house and betrayed, is dis-
covered by Salvation Army workers after
she has sunk to the lowest level of
womanhood, and has been struck down
while trying to help Harry Hammond,
who knew^ her when she was a maid in
the home of Mrs. Traverse, to whose
daughter Hammond is engaged. The
young man has wandered down toward
the docks while waiting for Agnes Tra-
verse and her mother, who are attend-
ing a Salvation Army meeting at head-
quarters, and has been attacked by two
thugs. They exchange clothes with him
and sell him to the captain of a freighter,
who is short of firemen.
Elizabeth is taken to headquarters by
the workers and kept there until she re-
covers. There is then shown how she may
become a useful member of society. She
accepts the chance and goes to France
as a Salvation Army lassie. Luke Barlow,
a farmhand who knew and loved Elizabeth
when she was living with her foster
parents in the country, meets her just
as the w^orkers are leaving for the other
side. He enlists in the regular army and
follows Elizabeth as soon as circum-
stances will permit.
Hammond is forced to shovel coal on
the freighter until France is reached.
He enlists in the aviation service and
eventually meets Elizabeth, and also
Agnes, who became a Salvation Army
worker, after the death of her mother.
Elizabeth has learned to care for Ham-
mond, but she realizes that her love is
hopeless, and Luke turns out to be so
faithful and such a fine soldier, that she
is glad to accept him.
Scenes of the conflict and situations
of dramatic strength carry the latter part
of the story to a thrilling climax.
Cast.
Elizabeth Blake Catherine Calvert
Harry Hammond Eugene O'Brien
Agnes Traverse Ruby de Remer
Mrs. Traverse Helen Dunbar
Salvationist Theodore Roberts
William Booth Charles Ogle
Jules Pat Moore
Mrs. Booth Edy the Chapman
Pierre Herbert Standing
Story by Charles E. Whittaker.
Synopsis by Beulah Marie Dix.
Directed by Edward Jose.
Advertising Angles: Don't attempt to
1070
THE MOVING PICTURE WORLD
handle this as an ordinary story. It
must be handled along different lines.
If there are Salvation Army people in
your town you can enlist their aid. If
there are none, get in touch with the
nearest headquarters, and ask their aid.
They will probably send you some people
to help you. Interest the newspapers well
in advance. Tell them that this has been
made in conjunction with the Salvation
Army, and as an appreciation of their
great work abroad. Get them to give
you extra space. Use paper lavishly,
chiefly the doughnut styles, and post as
■widely as possible.
Program nnd Advertising Plirn.ses: Splen-
did Picturization of Work of an Army
Which Gave the Yankees Their
Doughnuts and Morale at the Front.
Story of the Salvation Army Lassies
Appealing in Every Phase With All-
Star Cast and Intensely Human Action.
She Went Down the Scale Over Here
But Over There the Loyalty of Her
Whole Being Made the Men of Battle
Love Her.
Every Laddie in Khaki Had a Salva-
tion Lassie Who Fought For Him
Even While the Shrapnel Rained.
See the Story in "Fires of Faith.'"
The Photoplay Which Tells the Great
Story of an Organization That Lived
Up to the Needs of the Hour.
Tour Boy Knows Her. And All His
IBuddies in O. D. Know Her. See Her
: an the Salvation Army Story, "Fires
of Faith."
Advertising Aids: Two each one, three
and six sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x2S. Cuts from
one to three columns on star and produc-
tion. Advertising lay-out mats. Slides.
Press book.
"The Amateur Adventuress"
Emmy Wehlen Attractive in Entertain-
ing Comedy Romance Released
by Metro.
Reviewed by C. S. Sewell.
OF THE type of photoplays built
principally to amuse is -"The
Amateur Adventuress," released
by Metro April 28. It is a comedy
romance starring Emmy Wehlen. The
work of the star is pleasing, and she
has been afforded ample opportunities
to appear to advantage in gorgeous
gowns.
The clever and witty subtitles are a
feature of the production, and there
is an abundance of good clean comedy
provided by the love affair between the
son of a wealthy soap manufacturer and
a delicatessen keeper's dfaughter, al-
though the characters of both are ex-
aggerated.
There is a gentle jibe at the movie
fans, in the character of the soap mak-
ers' widow, whose two passions in life
are her love for her son and "the
movies." This has been effectively used
in the ending of the picture.
The supporting cast is excellent, Vic-
tor Potel being exceptionally good as
the soap maker's son. Praise is also
due to William V. Mong as the hypo-
critical benefactcjr of working gjrls,
and Gene Pallette as the self-centred
young clerk. The photography is very
good, and Director Henry Otto has
handled this adaptation of a popular
magazine story in such a manner as
to bring out its entertaining values
well, although plausibility has been
somewhat sacrificed.
<'llN«.
Norma Wood Emmy Wehlen
Oliver Morley Allen Sears
George Goodie Gene Pallette
•William Claxtonbury. .. .William V. Mong
Mrs. Claxtonbury Marlon Skinner
Flossie Rosemary Theby
Mrs. Sentel Lucille Ward
Gregory Charles Sentel Victor Poiel
Story by Thomas Edglow.
Scenario by June Mathis and Luther
A. Reed.
Directed by Arthur Martinelli.
The Story.
Emmy M'ehlen in Metro's "The Amateur
Adventuress," portrays a stenographer
employed by a wealthy hypocrite who
conducts a bureau to help working girls,
a.s a cloak for his unscrupulous business
methods, and who is inclined to take a
personal interest in his pretty applicants.
Engaged to a smug, selfish clerk who
decides that she may continue at work
after they are married, and goaded by
her employer's repeated declarations that
she should wear pretty clothes, she de-
termines to see "Life." She orders gor-
geous clothes, charging them to her em-
ployer. His wife learns of this, and the
girl claiming that her employer is to
blame, finally wins his wife's sympathy
and a check for $500.
Then her adventures commence. She
meets a wealthy man whose sister's son
is in love with a delicatessen keeper's
daughter, and agrees for $5,000, to "vamp"
him. She finally succeeds, but in the
meantime falls in love with the rich man
who has engaged her for this undertaking.
She confesses she has been a "wicked"
girl, having forged her former employer's
name and obtained the $500 by black-
Emmy Wehlen
Is caught, pensively and figuratively
figuring in "The Amateur
Adventuress."
mail. However, he gladly forgives her,
and .Til ends happily.
Program nnd .Vdvcrtislng I'tirases: Emmy
Wehlen as Star of Breezy Comedy
Romance of a Girl Who Wanted to
See Life.
Story of a Son Whose Shekels Came
from Sale of Scented Soap anijl How
He Was Delivered from the Deep
Designs of a Delicatessen Damsel.
How an Amateur Adventure Developed
into a Real Romance.
Drab Dreary Drudge Develops into
Beautiful Butterfiy Bringing Real Ro-
mance to an Amazing Amateur Ad-
venturess.
Advertising AngleM: Advertise not only
the star, but the other favorites in the
cast. Tell that this is taken from a
story in Young's Magazine. Play hard
on the story. It offers many good angles.
Take them up one by one, if you have
time. In the cities and even the towns
your big angle is the proposition that
Goodie makes, that they get married
May 17, 1919
and she need only add housework to her
office duties. You can make a lot of this.
Advertising Aids: Two each one, three
and six-sheets. Press sheet. Filler sheet.
Ten-minute novel. Slide. Heralds. Lobby
displays, 8x10 sepia, 11x14 sepia, 22x28
colored. Cuts.
"The White Heather"
Maurice Tourneur Production Adapted
from the Drury Lane Melodrama
with a Sensational Under-
sea Conflict.
Reviewed by Louis Reeves Harrison.
ENGLISH melodrama, strengthened
by highly interesting undersea
views photographed by the Wil-
liamson submarine tube, "The White
Heather" portrays some treinendous
efforts to get the "papers" in the case
of a young lady, Alarion Hume, who
inarried Lord Angus Cameron aboard
his yacht by the Scotch ceremony of
declaration before two witnesses. The
documentary evidence of the marriage,
enclosed in water-proof wrappings be-
fore the yacht was sunk, constitutes
the sole protection of Marion and her
child, as one witness disappeared in
the deep, and the other in the flotsam
and jetsam of the London underworld.
Lord Angus, finding himself in serious
financial circumstances, urged to marry
a woman of wealth, denies his secret
marriage to Marion, and fights with
high-bred selfishness to make his own
son a bastard, a conflict ending in his
own death, and that of a lad who tried
to clear the young wife's name. Such
is the tragic plot of the Tourneur pro-
duction, the theme embodying vehement
denunciation of class prejudice in Great
Britain.
Just as Liszt paraphrased and trans-
formed a lot of barbaric Hungarian
melodies into rhapsodies of beauty, so
Tourneur paraphrases and transforms
these Drury Lane melodramas into
visualizations of scenic charm by con-
summate skill in accomplishing fine
picture effects. Some of his exteriors
are filled with the instinctive delights of
beautiful landscape, his interiors gems
of lighting eft'ects.
The Story.
Lord Angus Cameron, of the White
Heather country, finds himself seriously
ombarrasKed financially during a panic
on the stock exchange, and goes to Donald
Cameron on his country estate for a loan.
Donald refuses because Angus will not
contract a favorable marriage with one
of his class. Under compelling neces-
sity, ruin staring him in the face, Angus
decides to rid himself of a secret mar-
riage made with Marion Hume on board
his yacht before it was sunk. Many
fathoms under water lies the documentary
evidence; one witness is dead, and the
other has long vanished, a sailor on some
long voyage. During a hunt he acci-
dentally shoots his own son by this mar-
riage, and this leads to a revelation,
Marion announcing the alliance to pro-
tect her injured child. When it is denied
by Angus, she goes to her father, James
Hume, while two modest .admirers search
for the missing witness in the London
haunts of the underworld. David Hume
makes a fight in the courts for his
daughter's honor, but the case is lost
from lack of evidence, and Hume is ruined
on the exchange, dying when he is un-
able to meet his liabilities.
The mising witness is found, but Angus
has not been idle, and he bribes the
witness to disappear again. There re-
mains only the papers on the sunken
yacht, encased in a chest. Diving opera-
tions are in progress there. Lord Angus
and the two humble admirers of Marlon
May 17, 1919
THE MOVING PICTURE WORLD
1071
I
hasten to the scene. One of the later
goes down. So does Lord Angus. They
meet at the wreck, Angus armed with a
knife. In the struggle he accidentally
cuts his own air tube, and is lost. The
survivor comes back with the much-de-
sired proofs of the marriage and claims
Marion for his own, while the other
humble admirer dies, confessing his love.
The Rialto spectators who watched "The
White Heather" appreciated the acting of
H. E. Herbert as Lord Angus, and Mabel
Ballin as Marion Hume, and they thor-
oughly enjoyed Tourneur's artistry of
production in conjunction with Rialto skill
of presentation, just as they enjoy the
Rialto's orchestral skill of interpretation,
but interest centered on the undersea
combat at the last of the melodrama,
and this will be the story's chief value
to exhibitors generally throughout this
country.
Cast.
Lord Angus Cameron H. E. Herbert
Donald Cameron Ben Alexander
Alec McClintock Ralph Graves
Marion Hume Mabel Ballin
Dick Beach Jack Gilbert
James Hume Spottiswood Aitken
Directed by Maurice Tourneur.
Story by Cecil Raleigh and Hanery
Hamilton.
Program and Advertising Phrases; Sensa-
tional Undersea Struggle in Maurice
Tourneur Production of Drury Lane
Melodrama.
Melodramatic Story Given Unusual
Treatment by Maurice Tourneur in
Picturization of "The White Heather."
He Denies Secret Marriage and His Son,
and His Selfishness Leads to Spec-
tacular Sitiiations in Big Photoplay.
Lost Documentary Evidence of Mar-
riage Makes Whirlpool of Events in
Sensational Submarine Spectacle.
Wonderful Photographic Effects In
Tourneur Production With Undersea
Views Taken by Williamson Subma-
rine Tube.
Advertising Angles: Play up the drama
as one of the Drury Lane productions of
which "Sporting Life," "The Great Ruby"
and others are examples, but bear heaviest
on the underwater scenes. Tell that they
were made with the Williamson Brother's
apparatus, and then describe the thrilling
scene In which the villain gets his just
desserts by slashing through his own
air pipe in a struggle underwater. If
you played "20,000 Leagues," hook up
with that, but tell that there is a smash-
ing big dramatic story as the prelude
to the fight.
"Mary Regan"
Anita Stewart in New First National
Release Presents Fine Type of
Womanhood.
Reviewed by Edward Weitzel.
FOLLOWING her impersonations of
a daughter of the American aris-
tocracy of (dollars and a royal
princess in Louis B. Alayer productions,
Anita Stewart's third picture, directed
by Lois Weber, is a screen version of
Leroy Scott's novel of today, "Mary
Regan." The heroine is a young girl
whose mother fell in love with a hand-
some thief and married him with the
hope of working his reformation.
Mary's mother sacrificed a fine social
position for love, only to die of a
broken heart when her husband was
taken by the police. The little girl
inherits her mother's fortune and char-
acter. When she grows into a beauti-
ful woman she realizes she belongs to
neither the social nor the underworld,
but occupies a position between the
two. It is her efforts to win her
true place in the world that makes
up the story told on the screen.
Leroy Scott's novel is melodramatic
in incident and its motives are not
always convincing, but it contains an
excellent clash of characters and the
manner of its production goes a long
way in making it good entertainment
for the average screen patron. Lois
Weber is as faithful as ever to her
creed of correct detail in every scene,
and quite as successful in result. Anita
Stewart invests the name part with
the fine type of womanhood intended
by the author, and plays her scenes
with the restraint suggested by Mary's
refined nature. Beautiful gowns add
to her attractiveness. Frank Mayo is
a splendid representative of the well
bred manly Police Commissioner who
wins Mary at last. Other admirable
characterizations should be credited to
Carl Miller, Barney Sherry, Brinsley
Shaw, George Hernandez, and Hedda
Nova.
The Story.
When Mary Regan learns that Robert
Clifford loves her she refuses to listen
to him. She loves him in return, but
will not imperil his career by becoming
his wife. The daughter of a notorious
thief and a girl of wealth and position.
Anita Stewart
Is startled but not at all afraid in tliis
moment from "Mary Regan."
the heroine of Leroy Scott's story, "Mary
Regan," finds that she belongs to a world
apart. Her mother sacrificed everything
for the man she loved, in a vain effort
to reform him, and her daughter follows
her example by stifling her love when
she realizes that if Clifford marries her
his career as a public ofilcial is at an
end. Through her father's connection
with the underworld, Mary is known to
a band of swindlers. They try to use
her to entrap a wealthy young chap,
who has just come into a fortune and
is spending it as rapidly as possible.
Mary's mother has left her considerable
money, and she goes to a resort in the
mountains to escape Clifford, and also
the gang of crooks. Peter Loveman, the
legal adviser of the gang, has convinced
young Jack Morton's father that he can
keep the boy out of trouble. The gang
has introduced Jack to a woman named
Nina Cordova, and he has become in-
fatuated with her. He has not been
home for several days, and is kept stupe-
fied with liquor. Under pretense of find-
ing him they bring the boy home and
then get his father's consent to send him
to a resort accompanied by one of the
gang who is to keep young Morton out
of mischief. The elder Morton is sup-
posed to believe that the lawyer and his
companions are trustworthy persons.
Mary meets Jack Morton, and the boy
falls honestly in love with her. Hoping
to reform him and being anxious to put
Clifford completely out of her life, Mary
marries Morton. Her plans do not ac-
complish the ends intended. Jack goes
back to Nina, and is killed in a raid on
a cabaret, and Clifford at last convinces
Mary that it is her duty to follow the
dictates of her heart and become his wife.
Cast.
Mary Regan Anita Stewart
Robert Clifford Frank Mayo
Jack Morton Carl Miller
Morton, Sr., Jack's father. .Barney Sherry
Jim Bradley Brinsley Shaw
Peter Loveman George Hernandez
Commissioner Thorne L. W. Steers
Nina Cordova Hedda Nova
Proprietor Cafe Syn De Cona
Story by Leroy Scott.
Directed by Lois Weber.
Advertising Angles: Boom Miss Stewart
and hook up with "Midnight Romance"
and "Virtuous Wives." Also play up the
fact that this is another Lois W^eber pro-
duction. Then direct your appeal to those
who have read the story in the Cosmo-
politan Magazine. Make a special effort
to get your stills and cards into book
stores in connection with this hook up.
If you have the play about the time the
current magazine is due, get your dealers
to permit you to put circulars into the
new copies with "You remember Mary
Regan," and going on to tell that you
have the play. The same line can be
used for a throwaway or mailing piece.
Program and Advertising Phrases: Anita
Stewart Returns With Successor to
Her Previous Screen Triumphs — "Vir-
tuous Wives" and "Midnight Ro-
mance.
Screen Drama of Big Scenes, Big Busi-
ness and Big Climaxes Starring Beau-
tiful Anita Stewart.
Filled With Crooks, Convicts and Re-
markable Conversions from Crime.
Le Roy Scott's Cosmopolitan Magazine
Story Screened With Anita Stewart
the Star.
Following Her Heritage of Birth Pretty
Girl Nearly Sacrifices Happiness to
Fancied Duty.
Advertising Aids: Two one sheets, two
three sheets, one six sheet, one twenty-
four sheets, SxlO, 11x14 and 22x28 photos
for lobby display, three slides, press sheet,
music cue sheet, various sizes of cuts,
heralds.
'The Man Who Turned White'
Robertson-Cole's First Superior Produc-
tion Features H. B. Warner in
Story of Rich Oriental Setting.
Reviewed by Margaret I. MacDonald.
THE first of the Robertson-Cole pic-
tures under the Superior brand,
"The Man Who Turned White,"
released through the Exhibitors Mutual,
evidences not only costliness of pro-
duction, but much attention given to
correctness of detail in its Arabian set-
tings. There is also exhibited in the
picture an unusually beautiful quality
of photography, with effective toning.
Scenes in the Arabian restaurant have
been skillfully made and assembled, giv-
ing only such glimpses of dancers in
action as serve to eliminate any sense
of amateurishness, and act as an added
garniture to artistic settings. The pic-
1072
THE MOVING PICTURE WORLD
May 17, 1919
ture, based on a combination of ro-
mance and tragedy, has its beginning
in the desert where opportunities for
action and spectacular atmosphere are
afforded among marauding Arab tribes.
The development of the story on the
screen might have been strengthened
by paying more attention to details re-
lating to the human interest of the
play; but if technical errors are looked
for, they will be hard to find. The pro-
duction will stand largely on its spec-
tacular merits, and on the excellent
character interpretation of the cast.
H. B. Warner in the title role gives
a fine performance, and Barbara Castle-
ton in the feminine lead is one of the
pleasant memories of the production.
The Story.
The story of "The Man Who Turned
White" covers a period in the life of
Captain Rand, an English officer, after
he has allowed himself to be dismissed
from the service to protect from justice
Captain Beverly, who previously saved
his life in battle. Assuming the garb
and outward appearance of an Arab he
becomes known as Ali Zaman, and finds
an opportunity to avenge the bitterness
which rankles in his heart, when on a
moonlight night on the desert, he steils
from Beverly the woman that he loves.
The woman, Ethel Lambert, discovers
that her captor is a white man, and in-
spires in him the white man's heritage
of chivalry, which causes him to release
her.
A restaurant in an Arabian town is
the scene of their next meeting, where
the hero appears in European garb, and
overcomes by force, a quartet of ruffians
who attack the girl's father. In the
days that follow, the romance between
the pair grows, and Rand is about to
tell the girl of his love, when Beverly
appears on the scene and tries to strength-
en his own cause, by repeating the story
of Rand's disgrace.
Rand gives Ethel a week to think over
the affair and give him her answer. In
the meantime, a conspiracy to kill him
and to kidnap Ethel is put in motion
by his enemies. A dancer, in love with
Rand, is a party to the conspiracy, and
helps to lure the heroine out on the
desert in search of Rand, who has de-
parted in the belief that she has refused
to forgive his disgrace. Beverly repents
of his action, follows them into the desert,
and is killed in the battle that ensues,
while the lovers are rescued by European
soldiers and left to go their happy way.
Cast.
Capt. Rand) H. B. Warner
AH Zaman i
Ethel Lambert Barbara Castleton
Capt. Beverly Wedgewood Nowell
Fanine Carmen Phillips
Joudar Manuel Ojeda
M. Mirabeau Jay Dwiggins
Mme. Mirabeau Eugenie Forde
Watchman Walter Perry
Story by F. McGrew Willis.
Screen version by George Elwood Jenks.
Directed by Park Frame.
Photographed by William Foster.
AdvcrtlHliiK AnglcH nnd Pro;:;rain PhraHes
are published in a special article in this
Issue.
"Some Liar"
William Russell Gives Effective Por-
trayal of the Title Role in Speedy
Comedy for Pathe.
Reviewed by Margaret I. MacDonald.
THE speedy action of "Some Liar,"
a five-part William Russell pro-
duction for the Pathe program,
is its distinguishing feature. The com-
edy situations lean toward the farcical,
and will please the average audience.
There are fights in plenty, and con-
siderable comedy \s derived from a
rather gruesome subject, the selling of
cradles and coffins. William Russell
in the title role gives a creditable per-
formance. The development of a pro-
pensity for lying in the young sales-
man creates a number of amusing situa-
tions set in the atmosphere of the
Wild West.
Cast.
Robert Winchester McTabb,
William Russell
Celie Sterling Eileen Percy
Sheldon Lewis Kellard. .. .Haywood Mack
High Spade McQueen Gordon Russell
Story by James Oliver Curwood.
Scenario by Stephen Fox.
Directed by Henry King.
The Story.
The hero of "Some Liar" is Robert Win-
chester McTabb, a young salesman who
works for a manufacturer of cradles and
coffins. He lands in a mining town in
Arizona and promptly falls in love with
Celie, a pretty Western girl, who listens
to his stories of bravery and learns to
look upon him as a hero. She tells him
that slie knows some one who will need
a coflin very soon. The man, Kellard,
holds a package of letters which she
wants, and she orders McTabb to kill him
and bring her the letters. High Spade Mc-
Queen, proprietor of the gambling house,
orders a coffin for Kellard, who has
William Russell
Has evidently told Eileen Percy an
Ananias in "Some Liar."
stopped payment on a gambling debt;
and Kellard hearing of this, picks a
quarrel with McTabb for selling High
Spade the coffin.
Continuing his talcs of man-killing to
Celie, McTabb finds himself face to face
with carrying out her request that he
kill Kellard. In trying to get the letters
McTabb is followed to Kellard's cabin
by High Spade, who does the killing to
win Celle's favor. In a struggle between
McTabb and Kellard, McTabb gets the
letters, and both men return, claiming
the glory of the deed. McTabb is about
to be lynched for his pains, when it is
proved that Kellard is the murderer.
He is spared death because it is against
the rules to lynch home folks, and Celie
and McTabb decide to "hang together for
life."
Program and Advertising: Phrases: Speed
and Action Distinguish Latest Wil-
liam Russell Photoplay.
Celia, Coffins and Cradles Cause Con-
siderable Commotion and Create
Clever Comedy.
He Was "Some Liar" and it Got Him
in a Lot of Trouble But He Finally
Came Out All Right.
Engaging Photoplay with Plenty of
Love Interest Stars William Russell
Popular Screen Player.
Advertising Ang^les: Play up Russell but
make the most of the title and the story
angles it offers. Catalogue the lies he
tells, giving to each a twelve or eighteen
point line and wind up with, "but he told
no lie when he told Celie that he loved
her. That was the truth and when you
see her you won't blame him for telling
the truth just once." Start another ad-
vertisement with "He sold coffins and
cradles, but he didn't sell many cradles
in Yellow Jacket, though the trade in
coffins was brisk, and he camie near
filling one himself." Pick up other bits
from the story and play them up in
program readers and newspaper displays.
Make capital of the fact that this is from
a novel by James Oliver Curwood, who is
being featured by the Hearst magazine
string just now.
Advertising Aids: One one-sheet, two
three-sheets, one six-sheet, one 24-sheet.
Lobby displays, 11x14, both in sepia and
color; also 22x28. Slide. Campaign book.
Cuts.
"Josselyn's Wife"
Screen Adaptation of Kathleen Norris'
Novel Proves Splendid Vehicle
for Bessie Barriscale.
Reviewed by Margaret I. MacDonald.
BESSIE BARRISCALE will look long
for a better screen vehicle for her
talent than the Kathleen Norris
novel, "Josselyn's Wife," in which she
appears for the Exhibitors Mutual. The
production based on a domestic tragedy
is so well made, so perfect in ordinary
detail, so faithfully enacted by a cast
of well-known and competent players,
that its effect on the spectator in ab-
sorbing. Thanks to the author, situa-
tions arise in a logical way, a fact which
the director has made the most of by
converting to the screen every inch
of human interest that the story holds.
Bessie Barriscale gives a delightfully in-
telligent portrayal first of the girl, then
of the happy wife and mother whose
lot gradually shifts to an extreme of
sorrow and tragedy. The role calls for
versatility of talent, and affords the
star many opportunities which she never
fails to make the most of. Little Ben
Alexander is an important member of
the cast. Nigel Barrie, Kathleen Kirk-
ham and Joseph Dowling do especially
commendable work in the production.
Cast.
Ellen Josselyn Bessie Barriscale
Gibbs Josselyn Nigel Barrie
Lillian Josselyn Kathleen Kirkham
Grandpa Latimer Joseph Dowling
Tommy Josselyn Ben Alexander
Lindsay Pepper Leslie Stewart
Lizzie Marguerite DeLamott
Aunt Elsie Josephine Crowell
Joe Latimer George Hackathorn
Mrs. Rose Helen Dunbar
Thomas Josselyn Tom Guise
Story by Kathleen Norris.
Directed by Howard Hickman.
Released by Exhibitors Mutual.
The Story.
The author of "Josselyn's Wife" has
chosen a rather unusual setting for the
eternal triangle idea, placing a man's
youthful step-mother in the role of the
vampire who worms herself into his do-
mestic relations, causing him to be un-
true to his young wife. This circum-
stance comes about when the man, an
artist, brings his wife and child to the
May 17, 1919
THE MOVING PICTURE WORLD
1073
home of his father, from which he has
been estranged because of the type of
woman which his father has put in his
dead mother's place.
Once a reconciliation has been estab-
lished his stepmother sets herself the
task of diverting the young man's affec-
tions from his wife to herself. In the
course of affairs, when the father has
discovered the tangle in the domestic
relations of the family, a quarrel ensues
between father and son. The following
morning the old man is found dead in
his chair. After the son is arrested and
held for trial, and his wife and child
have gone to live at her father's home,
the little boy innocently reveals that he
shot his grandfather, a civil war veteran,
while they played at catching spies. When
the child tells his story to the authorities,
the hero is released, and the scene shifts
to California, where he goes with his
family to regain his health.
Program and Advertising Phrases: Bessie
Barriscale Returns to Her Legion of
Admirers to Present Her Best Photo-
play.
Rattling the Skeleton's in High So-
ciety's Closets.
Art Studios and Artists Models Drawn
Upon for Society Photoplay.
Beautiful Bessie Barriscale in Gowns
of Ravishing Texture and Artistic
Design. The Best Dressed Woman
in Photoplays.
Tragic Outcome of An Adventure With
a Gun That Wasn't Loaded.
Scandals and Complications Arising
from Doings In an Artist's Studio.
Advertising Angles: Feature Miss Bar-
riscale, but make your play on the story
itself, playing up the many strong dra-
matic angles. If your audience like the
sensational, play up the vampire step-
mother, but unless they demand sensa-
tion, work the child angle and Ellen's
efforts to keep her husband's love.
Advertising Aids: One each one, three
and six sheets. Banner unmounted. One,
two and three column cuts and mats.
Lobby displays, 11x14. 22x28. Slides. Press
sheet.
"Taxi"
Comedy Well Put Over Characterizes
Taylor Holmes Special for Triangle.
Reviewed by Margaret I. MacDonald.
THERE is no doubt of the box-office
values of "Taxi," the Triangle
adaptation of George Agnew
Chamberlain's story, with Taylor
Holmes in the masculine lead, and pretty
Lillian Hall in the ingenue role. The
production is well made, with plenty
of comic incident and speedy action.
It is not a one star picture, but shares
its responsibilities with more than one
competent player. Maude Eburne's
eccentric comedy is one of the strong
features of the picture. The produc-
tion contains the elements of comedy,
drama and adventure; its situations are
skilfully developed and its detail con-
vincing. Taylor Holmes in the role of
Robert Hervey Randolph gives an es-
pecially pleasing performance, and it
is doubtful if Lillian Hall has ever
been seen to better advantage. Henry
Sedley as Duke Beamer gives a con-
vincing impersonation of an unscrupu-
lous millionaire.
Cast.
Robert Hervey Randolph. .Taylor Holmes
Madge Van Tillier Irene Tams
Vivien Vivierre Lillian Hall
Sweet Genevieve Maude Eburne
Duke Beamer Henry Sedley
Mrs. Borden Millyuns Jane Jennings
Eileen Millyuns Olive Trevor
Story by George Agnew Chamberlain.
Directed by Lawrence Windom.
_ Photographed by George W. Peters.
The Story.
Robert Hervey Randolph is the young
man in "Taxi" who comes suddenly face
to face w^ith a situation which causes
him to trust the shaping of his destiny
to the Ajax Taxi Company. One night
as he mingles with the Broadway crowd,
he causes the taxi in which he is riding
to stop in front of the stage entrance to
a theatre, where millionaire Beamer is
trying to force his attentions on Vivien
Vivierre, a little chorus girl. As the door
of the taxi opens, evidently for Beamer's
accommodation, the girl steps in and Ran-
dolph gives Beamer a proper "bump" as
he closes the door and hurries off with
the girl.
Vivien confides to Randolph that Beamer
has had her discharged, and that she is
at a loss to know where to turn for a
living. He takes her to his apartment.
While he prepares her something to eat,
he discovers that she is the missing heir
to the ten thousand dollars a year income
that he has been enjoying. He persuades
her to stay all night while he seeks other
quarters, and incidentally buys a job,
uniform thrown in, from a taxi driver.
The following morning at the request
of Randolph, the family lawyer calls on
Vivien and acquaints her with her posi-
tion as heir to the estate. Some amus-
ing situations develop before Randolph
is rounded up and made vice-president
of the Ajax Taxi Company, forestalling
an attempt by Beamer to ruin the com-
Taylor Holmes
Has quite a pull and uses it in "Taxi."
pany from which Vivien receives a large
part of her income. The romance started
at the first meeting of Randolph and
Vivien comes to a climax at the close
of the last chapter.
Publicity Points.
A night ride in a taxi bursts the bubble
of fortune for one while it mends the
tattered remnants of another's destiny.
When finance balances on the feminine
side of romance. Love sometimes has a
hard time straightening out the situa-
tion.
Advertising Angles and Program Phrases
published in special article on pages
891 and 892 of issue of May 10.
Advertising Aids; One design each one,
three and six-sheets. Special processes
art heralds. Lobby displays, 11x14 and
22x28. Photographs. Slides. Electros ^nd
mats. Triangle magazines. Press sheets.
"The Third Degree"
Vitagraph's New Alice Joyce Picture
Good for a Long Run.
Reviewed by Hanford C. Judson.
VITAGRAPH has a big picture in its
new release, "The Third Degree,"
with Alice Joyce and Gladden
James. It is a most affecting story.
In working it up, Director Tom Ter-
riss has resourcefully and without pad-
ding made each scene add just enough
more to the developing situation to keep
a constantly increasing hold on the
spectator. This is accomplished largely
by keeping the action of each of the
well-chosen characters so carefully
within the probabilities, that the whole
is perfectly convincing. After the hero
is proved guiltless, the humanity of the
wife, Alice Joyce, in her piteous predi-
cament gives an interest even deeper
than the excitement of the hours be-
fore the trial.
Alice Joyce provides masterly work
in this character, Annie Jeffries. Glad-
den James ably portrays the boy who
isn't a strong character. L. Rogers
Lytton, as the police captain, and Ed-
ward McGuire, as his sergeant, are
capital. These players carry the ac-
tion, but they are ably supported by
the whole cast. It is one of the best
pictures of the year, and is sure to
occasion talk of a highly commenda-
tory kind. It can safely be boosted as
a picture with both a big punch and a
human heart story. Charles Klein's
famous stage success of the same name
is its source.
■ Cast.
Annie Sands Alice Joyce
Howard Jeffries, Jr Gladden James
Howard Jeffries, Sr Anders Randolf
Mrs. Howard Jeffries, Sr.,
Miss Hedda Hopper
Robert Underwood Herbert Evans
Richard Brewster George Backus
Dr. Thompson J. T. Wade
Capt. Clinton L. Rogers Lytton
Sergt. Maloney Edward McGuire
Story by Charles Klein.
Directed by Tom Terriss.
The Story.
In the Vitagraph picture, "The Third
Degree," the hero is Howard Jeffries,
Jr., son of a millionaire. Howard Jeffries,
.Sr., marries again, and we are told that
the new Mrs. Jeffries and Robert Under-
wood, the rather fast roommate at col-
lege of Howard, Jr., had once been some-
thing more than friends. Howard, Jr.,
marries Annie Sands, a beautiful girl
who had been a waitress in the college
town.
When the father hears ■who his son's
wife is, there is a flare-up, and the young
couple leave the house. Underwood has
opened a curio store, and lost money
that didn't belong to him. He writes to
Mrs. Jeffries, Sr., telling her that unless
she comes to him, he will shoot himself.
Howard, Jr., remembers that Under-
wood owes him money, and goes to col-
lect it. He is drunk, drinks more and
falls asleep on the sofa. Under'wood
hides him. Mrs. Jeffries comes, refuses
to have more to do with Underwood and
leaves. Underwood shoots and kills him-
self. The sound wakes the young man
who is trying to get out, is captured by
the police. Under the hypnotic strain of
third degree, he confesses to murder.
It is brought out that a woman had
called on Underwood, and the police try
to fasten it on Annie. The girl suspects
that It is the other Mrs. Jeffries, and
gets her to provide evidence that will
show a suicide; but, to save her relative,
lets it be thought that she was the woman
of the visit. Old Jeffries, after the trial.
1074
THE MOVING PICTURE WORLD
May 17, 1919
determines to get his son a divorce on
the sly, and Annie is bravely going on
with the role she has taken. A lawyer
friend of the family gets the older Mrs.
Jeffries to confess, and the happy ending
Is near.
Prog-ram and Advertising Phrases: Alice
Joyce Star in Vitagraph's Screen
Presentation of Famous Stage Success.
Great Screen Drama of Police Inquisi-
tion and Forced Confessions.
Alice Joyce Given Strongest Role of
Her Screen Career In Great Stage
Success Now Revived.
The Late Charles Klein's Greatest Stage
Play Now Screened by Vitagraph With
Alice Joyce the Heroine.
Great Drama Has Mission in Exposing
Methods of Police Inquisitions.
Advertising Angles: Play up Miss Joyce
and go on to tell that this is based on
one of the strongest dramas ever written
by the late Charles Klein, who also wrote
"The Lion and the Mouse," another re-
cent Vitagraph success. Play strong on
the third degree angle, asking how many
Innocent men have been sent to' their
deaths by bullying police methods. This
is purely a newspaper campaign, but
this end should be worked to the limit
for you have both star and drama.
Advertising Aids: One design each one,
three and six-sheets. Window cards.
Lobby display, 11x14 and 22x28. Heralds.
Slides. Plan book. Press sheet.
"The Master Man"
Frank Keenan Gives Impressive Per-
formance in Pathe Drama of
Crooked Politics.
Reviewed by Margaret I. MacDonald.
WELL devised and cleverly acted
melodramatic situations charac-
terize "The Master Man," a five-
part Frank Keenan production for the
Pathe program. Frank Keenan in the
portrayal of the title role finds ample
opportunity for the display of his talent.
He handles tense situations with an
ease that lends conviction. The best
character work is done by Jack Bram-
mall and William V. Mong.
The production is highly melodra-
matic, and its situations developed in the
bosom of crooked politics have been
devised by the author for the purpose
of forming a setting for the magnetic
personality and influence of the "master
man." These situations with their vari-
ous solutions are satisfactory, even to
the point where the "master man" is
caught at his game and conceives the
unique idea of playing dead for the
purpose of again cheating justice. In
order to develop a note of romance
which the story holds, and also to
prove a "clean-up" in the character of
the "master man," he is allowed to
reappear and rescue the woman he
loves from indictment for the murder
of her husband. In the courtroom
scenes there is at times questionable
confusion, and now and then a stray
incident that interferes with their other-
wise convincing qualities.
Tlic Story.
Kmanuel Blake, Attorney General of
the State in "The Master Man," is a man
of powerful personality who manages
to entirely cover, or shift the blame of
crimes committed in connection with the
State political machine, to innocent shoul-
ders. At the opening of the story he is
ordering Davenport, one of the catspaws
of the men higher up. to steal from the
Governor a deathbed confession which
would menace Blake's future. In so do-
ing Davenport shoots and kills the Gov-
ernor, and In the scenes which follow
Blako cleverly covers all clues, gains
possession of the confession himself, and
succeeds in getting the wrong man ar-
rested.
At a hearing of the murder case
Davenport, becoming panicky, tells that
he shot the Governor at Blake's orders.
True to former ingenious methods, Blake
now maneuvers to save himself, and
straightway collapses and has his asso-
ciates place him in a sanatorium con-
trolled by them. Shortly afterward he
is reported dead, at which time he leaves
the sanatorium and starts life over again
as an employe in a mill, learning some-
thing of the lives of the mill people.
When the woman he loves is about to be
tried for the murder of her husband, he
uses his old influence to have himself
elected as foreman of the jury, and suc-
ceeds in having her acquitted.
Publicity Points.
You may scheme to evade Justice all
you want to, but Fate is usually waiting
around the corner hand in hand with
Truth.
Program and Advertising Phrases: Frank
Keenan the Star of Impressive Drama
of Crooked Politics.
How a Woman's Influence Overcomes
the Stern and Seemingly Inflexible
Will of an Unscrupulous Politician.
Frank Keenan.
Seen mastering a difficult problem
in "The Master Man."
The Story of a Man Who Finally Re-
nounces Position, Power, Freedom and
Even Love for the Sake of a Woman.
He Found That Power Without Honor
and Life Without Love Were of No
Avail.
Well Devised and Cleverly Acted Melo-
drama Forms Starring Vehicle for
one of America's Leading Actors.
Cast.
Kmanuel Blake Frank Keenan
Janice Ritter Kathleen Kirkham
Geo. R. Vanter Joseph J. Dowling
Mitcholl Murray Joseph McManus
McCullough Davenport ... .Jack Brammall
Seba.stian Kilter William V. Mong
Governor Wheeler Hardee Klrkland
Lieutenant Governor. .. .J. Barney Sherry
I'urdy Cavanaugh Joseph Rae
Story by F. X. James.
Scenario by Jack Cunningham.
Directed by Ernest C. Warde.
Advertising Angles: Play hard on the
star. Tell your patrons that he is one
of the few real actors of the screen. Ask
them to see him in this powerful story.
In many sections Keenan is not fully
appreciated because he has never been
properly press agented. Make your
people know his worth. Work on the
story, but in offering this angle bear
more heavily upon the man who came
back to take his punishment for the
sake of the girl he loved rather than
on the purely political aspect.
Advertising Aids: One twenty-four sheet,
one six-sheet, two three-sheets, one one-
sheet, 22x28 photos of star and scenes,
eight 11x14 photos and title card slide.
Press book, music cues, star, scene and
ad cuts.
Four English Pictures
W. Arthur Northam Shows to the Trade
a Series of English Productions
to Get American Opinions.
Reviewed by Walter K. Hill.
WE have been told that English
producers are looking to the
United States for a market to
dispose of their surplusage, now that
war is over and photoplay matters are
reviving in the old country. Should
the pictures thus far shown in Arthur
Northam's "carnival" on the New York
Roof be fair samples of what the
English manufacturer expects us to
take, there will be disappointment on
the "tight little Isle" when the verdict
is rendered.
Starting Tuesday morning, May 6,
Mr. Northam introduced two films at
a session, the series of showings being
set to end Friday morning of the cur-
rent week. In this way provision is
made to show eight English produc-
tions, four of the lot being referred
to in the appended opinions. Mr.
Northam represents several English pro-
ducers in this preliminary work, and
has shown the pictures for the main
purpose of getting American opinion
upon their adaptability to general ex-
ploitation in this country.
"The Kiddies In the Ruins."
Here are three reels of "war," showing
a peaceful home before the outbreak,
with the husband and father joining the
colors and leaving the wife, kiddies and
old folk behind. There are scenes near
the firing line, and then the father pas.ses
through his home village on the way to
battle. Temporary reunions take place,
and again the soldier is ordered on the
march. The final scenes show peace
restored in the village devastated by the
Hun.
Welsh, Pearson & Co. are given as the
producers. They are based on Pulbot's
French cartoons. While the numerous
children who enter into the scenes are
generally clever in their work the story
is too long in the telling, and brings no
fresh light upon a subject that is becom-
ing more and more unwelcome as a source
of "entertainment." An entire reel might
better be eliminated, if the subject is to
be offered to the American screen — and
then there would be nothing remarkable
to recommend the subject, even at its
best and in most condensed and essential
form.
"God and the Man."
Six reels made from Robert Bushannan's
book by the Ideal Film Company. One is
most inpressed by the excellence of the
acting. Even the least conspicuous player
is excellent, everybody in the cast giving
best attention to the opportunities for
dramatic expression that abound. That
it is a costume drama will be its first
drawback to distribution in this country.
With or without reason exhibitors are
opposed to anything that is not clothed
n modernity as to dress. The general
ublic has little chance to express prefer-
nces, for the showman will not give
hem many opportunities to pass upon
ostume plays.
The second and most important item
to militate against the very heavy melo-
drama here pictured, is the dogmas of
religion that dominate the subject. Con-
sidered purely as a commercial proposi-
tion, Wesleyan Methodists might be con-
cerned in the work as propaganda for
their faith — but we are led to believe that
Methodists are not prone to patronize
theatrical entertainment of any type in
liberal numbers. For general exhibition
the subject does not invite profitable
rossibilities because of its preachments.
"Uncle Remas — Brer Rabbit."
This cartoon comedy is by Anson Dyer.
It was interesting to see the work of
an American (Joel Chandler Harris) set
forth by an English manufacturer and,
particularly, a typical American folk-
story product. The tale of how the rabbit
secured milk for the little ones is well
told by automatons that work cleverly,
and provide a novel outcome in screen
attempts.
This subject might provide an interest-
ing diversion in houses big enough to go
in for novelty for novelty's sake — but it
is doubtful if the general run of picture
showmen would want the Dyer comedy,
for the reason that their public might
not care for just that sort of fun. It
would be of great interest to kiddies,
however; and as a special feature for
children, might be made available and
serviceable in most theatres.
"Xearer My God to Thee."
In five reels; produced by Hepworth.
The title is impossible for use here. For-
tunately the references to the hymn run
in titles that may be cut out entirely
if the application of a suitable and com-
mercial title might be decided upon.
There is nothing in the picture that
"hooks it up" with the hymn, apart from
the main and sub-titles.
As usual in English films, the acting
is uniformly excellent. The locations are
refreshing in their natural beauty and
charm, pretty vistas of English country-
side framing the incidents as they slowly
progress to a belated ending of the story.
To make this picture suited to American
exhibitions it would require re-titling all
through: cutting and trimming down to
a size that would give action to the in-
cidents and tell the story without drag-
ging it out to the bitter end.
With proper editing the feature might
slip past in most of the smaller houses
as an issue bringing novelty in locations
and a story that holds enough interest
to make it better than the average run
of program attractions. Hepworth films
have been seen in America very often.
But this particular Hepworth must be
"born again" if it is to live here.
(The last four pictures will be reviewed
next week.)
isnu. iviwviivij l'J.<^iUKll. WUKl^U
1075
"The Siren's Song"
i. Theda Bara Has Character Story and
■ Acts Well in Fox Picture.
• Reviewed by Hanford C. Judson.
THE new Fox attraction, "The
Siren's Song," depends for its in-
terest on one character, its hero-
ine, played by Theda Bara. This young
girl is endowed with a wonderful voice.
The key to her character is a tragic
weakness that makes her the prey of
any strong suggestion impressed on her
mind. Her instincts are good always,
and she does no evil. The way other
characters conduct themselves often
lacks interest, except in so far as the
things they do affect the singing girl.
Her fates and the peculiar emotional
tangles that bring them about are
freshly imagined, and to some will be
WA
nT
fD PHOTO-SERIAL PLOTS
One of the largest motion picture companies desires
novel and original stories susceptible of unique
development into photo serials of 1 2 to 20 episodes.
Two kinds of stories are wanted : (1) Mystery and
Adventure, full of "stunts" and "thrills"; (2) Love
and Romance, with sufficient heart-gripping inter-
est to carry the suspense from week to week.
The best prices will be paid!
Stories are desired only from the best known authors,
or trained photoplay writers, and may be submitted
in book form or full, typewritten synopses. Pho-
toplay writers may submit fully developed continu-
ity, or synopses by episodes.
Experienced photo-serial directors who are at liberty
should also communicate.
Address : —
PHOTO-SERIAL MSS.
Advertising Department
MOVING PICTURE WORLD
516 Fifth Ave., New York City
of gripping interest. How wide a circle
of spectators will understand it is a
question.
Theda Bara plays the singing girl
with effectiveness. The average spec-
tator will probably count it a good
Theda Bara picture, but with a some-
what forced plot. The story and sce-
nario are by Charles Kenyon. It was
directed by J. Gordon Edwards. To-
gether they have accomplished some-
thing out of the ordinary run.
Cast.
Marie Bernais, later known as Marinelli,
Theda Bara
Jules Bernais Alfred Fremont
Aunt Caroline Ruth Handforth
Raoul Nieppe L. C. Shumway
Gaspard Prevost Albert Roscoe
Hector Remey Paul Weigel
Paulette Remey Carrie Clark "Ward
Directed by J. Gordon Edwards.
The Story.
In the Fox picture, "The Siren's Song,"
Marie Bernais, daughter of a French light-
house keeper, has a wonderful voice.
Her father is a bigot and hates her
sw^eet singing. She has a hard time in
the home, falls in love w/,a Raoul Nieppe,
a nonconformist minister and, after in-
viting her father's curse to go to him,
finds that he is false.
She tries to commit suicide, is rescued
by an old music teacher and in time be-
comes famous as a singer. Gaspard Pre-
vost, a rich man, falls in love with her.
Nieppe comes to Paris to invite her to
return to the village to sing to troops
about to depart for the front and she
accepts.
The influences of the home village
act to make her throw over her lover,
Gaspard. In a strange scene with her
father alone at the top of the lighthouse,
the old man is so overcome that he dies
and this makes the girl send Gaspard
away. Bidding good bye to him on the
beach, she catches a cold. The music
teacher warns her that if she sings to
the soldiers her voice will be ruined.
She sings well, but from that time has
no voice. Then God gives her happiness
in simple duties.
Program and Advertising Phrases: Theda
Bara Star of Gripping Photoplay That
Tells Story of Woman's Vengeance.
A Story of a Woman's Soul Redeemed
by Woman's Sacrifice.
Theda Bara's Super Production Intro-
duces the Queen of Vampires.
Best Screen Role Ever Enacted by Theda
Bara, Queen of Vampires.
Advertising Angles: Mjst of your ap-
peal should be made through the favor
with which your patrons regard the star.
Work largely on this angle, merely sug-
gesting the high lights of the story to
show that it is a typical Bara offering.
"Sally's Blighted Career"
First Christie Two-Reel Special a Good
Attraction with Plenty of Snap.
Reviewed by Hanford C. Judson.
THIS is the first of the new Christie
Special comedies, and there is snap
in its two reels. It begins with
country scenes, has back stage scenes,
a pretty girl chorus, a rumpus show,
scenes in a theatrical boarding house,
a scene before a magistrate, and goes
back to the farm. Fay Tincher, Harry
Deep, Molly Malone and other Christie
leaders have prominent roles. It is an
excellent farce attraction.
Some stranded theatre people kid
Sally into thinking she has an opera
voice. When she appears for a job,
they feel they must give her a chance.
None of the audience kicked at the
rumpus show she put over, and spec-
1076
THE MOVING PICTURE WORLD
May 17, 1919
tators will like it. Billy had come to
the city to find her and is at the show,
after being ejected from the stage door.
He too gets into the limelight. Sally
wins a few thousand by capturing a
burglar. Billy finds a waj' to make
her go back to the farm.
Advertising Aids: Two two-column
and three one-column ad cuts, and one
one sheet and one three sheet poster.
"The Social Pirate"
World Pictures Shows June Elvidge in
Role of Violinist Who Plays
on Heart Strings.
Reviewed by William J. Reilly.
THE World production, "The Social
Pirate," while it displays the ten-
dencies of the ready-made pic-
ture, will satisfy the average theatre-
goer. June Elvidge, as the violinist
whose failure at her first appearance
in public leads to such a complicated
series of events, wins sympathy by her
patient and womanly endurance of the
harsh treatment of fate. The cast
lends good support, particularly Allan
Edwards in the hero's role, Laura Burt
as the Irish landlady, and Ned Sparks
in a crook part full of flavor.
About ninety-five per cent, of the
picture was staged indoors. More out-
door bits would have freshened the
story. There are several errors of omis-
sion in the continuity. It is not ex-
plained, for instance, why the police
inspector permits the villain to walk
out of the hero's house carrying the
stolen jewels in a traveling bag even
before he has completed his examina-
tion of the persons who were in the
house on the night of the robbery.
Nor is it explained why June Elvidge
wastes much valuable time walking
around New York while presumably in
haste to get the first boat for Chile.
The story is unwound with an upkeep
of suspense, however, and sustains a
fair amount of interest.
The Caat.
Dolores June Elvidge
Mrs. McBride Laura Burt
Mrs. Ridgeway Lillian Lawrence
Madge Ridgeway Winifred Leighton
Bruce Ridgeway Allan Edwards
Allen Hobington George McQuarrie
Harry Barnes Ned Hopkins
Ann Muller May Hopkins
The Story.
Dolores Fernandez, in World's picture,
"The Social Pirate," Is an orphaned South
American girl, ambitious in music, who
makes her first appearance in a cheap
New York cabaret. Her music is too
"highbrow" for most of the patrons. Some
of them like It, however, and a small
riot follows, bringing In the police to
arrest everyone In the place. Dolores
Is permitted to go home on the promise
that she will appear in court the next
morning. On the way home she finds
a diamond bracelet, just lost by Mrs.
Ridgeway. The paper next morning does
not tell her with whom to communlcnte
In regard to the return of the bracelet,
and Dolores writes a note to the adver-
tising department of the dally. She Is
taken 111 suddenly, and the sheet of note
paper on which she had written the letter
Is used by the doctor as a prescription
blank.
Dolores goes to court, where as she
testifies concerning the riot, the bracelet
slips from her purse. The Inspector recog-
nizes It as the lost Ridgeway bracelet,
iind since Dolores can produce no evi-
dence, her note having gone to the drug-
gist, she Is given four months In the
reformatory.
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Bruce Ridgeway, hearing Dolores play
one day following her liberation, arrange^
a concert tour for her, and subsequentl;
falls in love with her. A former com
panion of Dolores in the reformator
turns up to make her life miserable, an
a plot to implicate her in the theft o
Bruce's sister's wedding presents lead
to the clearing up of the mystery o.
the note which went to the druggist.
Program and Advertising Phrases: Her
Music Was Too "Highbrow" For the
Cheap Cabaret and the Riot Led to
the Reformatory.
June Elvidge Seen As the Ambitious
Violinist Whose First Appearance,
Although a Dismal Failure, Lead to
a Maze of Events.
The Past Loomed Up Like a Shadow
But Womanly Patience and Forti-
tude Conquered the Harsh Treatment
of Chance.
June Elvidge Has But One String to
Her Bow But She Plays Upon the
Heart Strings of All in "The Social
Pirate."
Chance Devised For Her the Character
of the Social Buccaneer But She Was
Innocent and Fought the Tricks of
Fate.
Advertising Angles: Flay up Miss El-
vidge, then worlv on the story angles.
Try such stuff as "Cabaret entertainer
was too high brow and caused a riot."
"Hooted in the cabaret, she won thou-
sands in the concert hall." Work on
the bracelet and the other features. You
should get a jewelry store hook up with
the bracelet incident and can also get
store handling musical instruments.
Advertising Aids: Two one-sheets, two
three-sheets, two six-sheets, two eight-
sheets and one 24-sheet. Eight 8x11
black-and-white, eight 11x14 colored, and
two 22x28 colored lobby displays. One
two-column cut, two one-column cuts.
Slides, press sheets and music cues.
"Fool's Gold"
Mitchell Lewis and Florence Turner in
Big Melodrama by Arrow Film.
Reviewed by Hanford C. Judson.
THE Arrow Film Corporation's new
picture, "Fools' Gold," is a melo-
drama in six reels, with a big
sensation — a mine on fire with men
rushing through a long gallery in flames.
The attraction is sure of a favorable
reception, especially on account of its
big scenes, but also on account of its
humanity and well acted characters.
There are two love stories. The first
is unhappy, but in the second genera-
tion the children get the happiness their
parents missed. At the opening of the
second there is a noticeable slackening
of interest; but it quickly picks up as
the story again gets under way.
Florence Turner again and again puts
dramatic power in her role. Mitchell
Lewis draws a sterling character get-
ting polish, but remaining true while
Sarah Truex, as this man's wife, draws
an accenting of unpleasant selfishness.
Evelyn Brent, as the younger genera-
tion heroine, shows her marked ability.
There is no poorly played character.
The background is a Western mining
country with scenes full of variety and
interest. Director Lawrence Trimble
has made his big scenes with crowds
as convincing as he has the bits of
humanity he pictures in cabin, parlor,
ofTlce, mine or woodland. The photo-
graphs are life-like.
Cast.
Marshall Strong Mitchell Lewis
John Moore Wellington Playter
Constance Harvey Florence Turner
Lilas Niles Sarah Truex
Old Niles Frances Joyner
David Moore Kempton Green
Nancy Smith Evelyn Brent
May 17, 1919
THE MOVING PICTURE WORLD
1077
Miss Hatch Mile. Marguerite Serruys
Sir Horace Seaton, Bart Harry Hyde
Chris Kuhn Loan Star Dietz
"Mother" Elizabeth DuBarry GUI
The Story.
In "Fool's Gold," an Arrow Film pic-
ture, there are two love stories. In the
first, the lovers are parted. Their children
In the second generation are happier.
Marshall Strong and John Moore are
partners in a mine. Both love the school
teacher, Constance Harvey. She prefers
Strong, but Moore is crafty and she mar-
ries him. Moore is killed in a brawl and
Strong, who went to the rescue, is accused
of murder. Constance and he might still
have found each other, but Lilas Niles. by
a plot, brings about a misunderstanding
and marries Strong.
Twenty years later. Strong, calling him-
self Mark Smith, is a rich mine owner and
he and Lilas have a daughter, Nancy. Con-
stance is a widow still and her son, David
Moore, gets a job in Mark Smith's mine.
David and Nancy meet.
Mark Smith won't take proper precau-
tions for the safety of his workers. There
is discontent. David is a power for good
sense and moderation. The owner trusts
him. Nancy's mother has brought about
an engagement between the girl and an
Knglish baronet.
There is an explosion at the mine. Mark
Smith and the baronet both run to the
mine and finding it burning, try to rescue
David and two other miners who are
known to be in danger. They pass through
a long gallery in flames, but are not suc-
cessful. David and his friends get out
through a disused passage. As a result
of the fire Smith promises to be generous.
David and Nancy are wed.
Progrram and Advertising Plirases: Burn-
ing Mine With Men Dashing Through
the Flames Furnishes Thrill in Arrow
Picture.
Mitchell Lewis, Popular Screen Favorite,
Star of Photoplay with Thrills
Aplenty.
Florence Turner, One of the First Film
Stars, Returns to Screen in Absorbing
Photodrama.
Big Human Story with Plenty of Punch.
Well Acted by Excellent Cast Headed
by Mitchell Lewis and Florence Tur-
ner.
AdTcrtlsins Angles: Play up Mitchell
Lewis, but make Miss Turner co-star.
Tell that she was the original Vitagraph
girl, one of the first players starred in
pictures. And give a mention to the
cast in general which contains a number
of well known names. Sketch in the story,
but it is too involved to be treated in de-
tail. Offer only the high lights and trust
to the following of the stars to get the
business.
Advertising Aids: Two one-sheets, two
three-sheets, one six-sheet, and one twen-
ty-four-sheet. 8x10, 11x14, 22x28 photos.
Framed lobby enlargement. Heralds.
One column and 10x2 column cuts.
COMMENTS
Fox Film Corporation
A LADY BELLHOP'S SECRET ' (Sun-
shine Comedy). — Two reels that will
surely make a houseful of laughter. A
farce of comical characters as well as
comical doings, it is replete with good
old doings worked up anew. A flood in
an upper room of a hotel, caged "lions and
buried gold are some of its fun-making
things.
THE CAVE MAJSPS BRIDE (Mutt and
Jeff Cartoon). — The comic pals find them-
selves among a people where interlopers
in love affairs get rough treatment. Jeff
wakes up and finds the cop and the land-
lady telling them to pay rent or vamoose.
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AMERICAN PHOTO PLAYER CO.
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teeelmen oa ApplleatloB
SEEING THINGS (Mutt and Jeff Car-
toon).— It looks as though Jeff has got
two old shoes trained to obey orders. Mutt
looks in at the door and thinks it neces-
sary to call the cop. He is taken to the
bug house. He escapes and finds that
Jeff has two rats in the shoes, tries to
punish Jeff. The rats run up his trouser
legs and make him howl.
Pathe Exchange, Inc.
THE MARATHON (Rolin).— A Harold
Lloyd comedy of the rough and tumble
sort. The excitement takes place over a
young woman whose affections are
claimed by a couple of men. Much of the
comedy comes from the fact that the
wrong man is usually the victim of the
punches. A maratlion race helps the run-
away hero to hide his identity for a brief
period from his pursuers.
PATHE REVIEW NO. 5 (May 18). — This
issue covers subjects of special interest
such as "Pear Raising in California,"
"Juggling," a series of slow motion photo-
graphs, and scenes with our wounded sol-
diers showing X-Rays of shrapnel, bullets
and barbed wire lodged in different parts
of the body.
THE TIGER TRAP (Pathe). — Episode
No. 5 of "The Tiger's Trail" continues the
thrilling action of former episodes. It
opens with Belle struggling with Gordon
who is about to shoot her. A struggle
between Gordon and Jack Randall, the ac-
cidental killing of Smith by Gordon, and
the releasing of the sacred tiger are
salient features of the episode. It closes
showing Belle about to step backward into
the room where the tiger is devouring a
piece of meat.
DANGER SIGNALS (Pathe), May 11.—
Episode No. 4 of "The Tiger's Trail."
There is a big "punch" in this Instalment,
where the girl is hung over the side of
a railroad bridge, head dow^nwards, and
the passing train cuts the rope. The hero
dives from the bridge and rescues her.
This is a familiar stunt, but is w^orked
here w^ith splendid results. Belle regains
possession of the stolen idol once more
at the close of this number.
HIS VAMPT "WAYS (Pathe-Broadway
Comedy), May 11. — A two-reel comic fea-
turing Walter Hall, Doris Dean and others.
There are some amusing characters in
this, but the business is only fairly good.
The scenes occur in a hotel and cabaret.
The chief plot element concerns the efforts
of a middle-aged wife to hold down her
flirtatious young husband. The subject
is one of alDout average slapstick quality.
Universal Film Company.
A SKATE AT SEA (L-Ko), April 2. —
A two-reel comic featuring Charles
Dorety. He plays the part of a stowaway
on a vessel loaded with monkeys, snakes
and other animals and birds. He is dis-
covered and forced to act as cook. This
contains some amusing stunts all through,
but the strongest feature is the close,
which has several new and original chase
scenes. The number is well up to the
average.
LOONEY LIONS AND MONKEY BUSI-
NESS (Century Comedy), April 23. — There
are a lot of funny stunts in this two-reel
comic, which deals with the adventures of
an escaped convict. He has all manner
of experiences, and some escaped lions
take a tig part in the number. The sub-
ject is one that will please lovers of
knockabout, slapstick situations, with no
particular dependence on plot structure.
SAMBO'S WEDDING DAY (L-Ko), April
30. — A bridegroom on the eve of his wed-
ding falls down a chimney and becomes so
covered with soot that he is mistaken for
a colored man. Some real colored folks
participate, also some bewhiskered in-
dividuals of anarchistic tendencies. This
is just a compilation of knockabout stunts,
some of which are quite funny, but the
production as a whole is not particularly
strong.
1078
THE MOVING PICTURE WORLD
Mav 17. 1919
Write for our lup-to-date price li»t.
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•NEWMAN" NON-
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FRAMES.
3 — Because of their
richness in beauty and
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entrance and render the
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3 — Because they will
ouUast a dozen wood
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We manufacture the frames in various finishes
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EXHIBITORS
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CURRENT EVENTS NO. 16 (Universal),
April 18. — Inspection of British dread-
naughts, decorating a courier pigeon, hov/
giant Yanliee naval guns smashed routes
of supply, review of Coblenz garrison by
General Pershing — these and other topics
are pictorially treated in this issue.
GUN LAW (Western), May 10.— An in-
teresting two-reel number featuring Pete
Morrison. Helen Gibson and Hoot Gibson.
Tlie story concerns a young Government
detective on trail of the "Cisco Kid." He
falls in love with the youth's sister, and
afterward becomes partner to the "Kid."
The detective's struggle between love and
duty is well worked out and with a fair
amount of drama. The scenic effects are
pleasing.
INTERNATIONAL NEWS NO. 17 (Uni-
versal), April 23. — This opens with a Vic-
tory maT-ch in London led by the Prince
of Wales. A strike of telephone girls in
New England, climbing Pike's Peak in a
tank, bringing American troops home in
German steamers and American police
troops on the Rhine are also prominent
features. The reel closes with one of
Tad's amusing animated drawings.
GREEN-EYED JOHNNY (Nestor), April
14.- — A comedy in one reel, which begins
■with a case of "love at first sight" in a
cabaret. Johnny marries the girl and
afterward becomes wildly jealous of a
man who turns out to be her brother. The
subject is one of about average entertain-
ment value.
A MOVIE RIOT (L-Ko), April 9. — A
t-wo-reel comic featuring Charlie of the
Orient and others. A bevy of bathing
girls appear in the opening reel. There
is not much plot, but several good fea-
tures. The burlesque melodrama is funny,
and the rescue of the baby from the
miniature train by a dog makes an ex-
citing close.
AT THE MERCY OF A MONSTER (Uni-
versal), April 14. — This is a lively instal-
ment picturing the experiences of Billie
as a prisoner in the hands ojl the Vultures.
Thode penetrates Blind Canyon disguised
as a Vulture, but is also overpowered and
made captive. Billie's flffht with the
chimpanzee and a big fire scene bring the
number to an exciting finisn.
GOOD NIGHT, TURK! (L-Ko), May 7.—
An unusually good two-reel comic of its
kind. The burlesque fire scene at the be-
ginning is very funny; also the burro run*
by the electric trolley. The knockabout
scenes are good and the burrowing under
ground, •while not an original stunt, is at
the same time very laughable. A suc-
cessful number.
THREE IN A CLOSET (Star Comedy),
May 19.- — Eddie Lyons and Lee Moran ap-
pear in this pleasing comedy, assisted by
Mildred Moore and Fred Gamble. Lee,
\vho appears as "Swat" Dugan, is employed
by the girl's father to keep her away from
Eddie. Instead Swat makes a series of
errors and assists Eddie to get the girl.
The number is typical and amusing.
Vitaffraph
PASSING THE BUCK (Larry Semon
Comedy). — Much of the comedy in this
t^vo-reel knock-about picture is new and
goes over with a good deal of liveliness.
Many scenes are shown, but no plot is left
in the spectator's mind. He sees a bag
of gems snatched and then people and
things are hurled here and there with
astonishing rapidity. One episode intro-
duces a colored person, a roast chicken,
a cook and a cat. It is a very good speci-
men of this kind of farce picture.
4 K. W. Electric Generating Set.
60 or 110 volts for stationary or portable
moving picture work and theatre light-
ing. Smooth, steady current, no flicker.
Portable type with cooling radiator all
■elf -contained.
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THE OFFICIAL ORGAN OF
THE CINEMATOGRAPH EXHIBITORS' A8S0CI'
ATION OF GREAT BRITAIN & IRELAND, LTD.
Porter Puts Another on Broadway
Porter in.stalls TWO TYPE S SIMPLEX PROJECTORS and SUPERVISES THE PROJECTION of the Big Photo Production
"THE rNPAKDONABLE SIN" at the BROADWAY THEATRE. Don't miss this MARVELOUS PROJECTION. The man with
the BIG Experience >rets the business.
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729 Seventh Ave., New York
The Only DUtrtbutor of Simplex Machines for Greater New York and Northern New Jersey. AM rights reserved. Bewaro of Impostors, fakirs and piratos.
May 17, 1919
THE movi>;g picture world
1079
List of Current Film Release Dates
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
Exhibitors-Mutual
I
STRAND.
(One-Reel Comedies.)
Mar. 30 — Peggy's Burglar.
April 6 — Too Many Sweethearts.
FEATURES.
Mar. — The Turn in the Road (all star cast).
Mar. — Hearts Asleep (Bessie Barriscale).
Mar. — Whitewashed Walls (William Desmond).
April — Diane of the Green Van (Alma Rubens).
April — The Courageous Coward (Seasue Haya-
Aprll— Modern Husbands (Henry B. Walthal).
Apil— The Love Call (Billie Rhodes).
May — Joselyn's Wife (Bessie Barriscale).
May— Mint of Hell (William Desmond).
May — Just Squaw (Beatrice Michelena).
May — His Debt (Sessue Hayakawa).
ROTHACKER OUTDOOR SUBJECTS.
Jan. 19 — Bulls and Bears.
Jan. 26 — Western Stuff.
Feb. 2 — Doing the Dells.
Feb. 9 — God's Country.
Feb. 16 — Out Wyoming Way.
Feb. 23 — A Peek of Par -.ise.
Mar. 2 — Columbia, the Gem of the Highwaya.
Mar. 9 — An Eyeful of Egypt.
Mar. 16 — In Pyramid Land.
Mar. 23 — Mid Sahara's Sands.
Mar. 30 — Glimpsing Gondolas.
April 6 — A Palestine Pilgrimage.
I Famous Players -Lasky, |
PARAMOVNT-SENNETT COMEDIES.
(Two Reels Each.)
April 13— The Foolish Age.
April 27— The Little Widow.
May 11 — When Love Is Blind.
May 25 — Love's Faces.
PARAMODNT-ARBUCKL.E COMBDIBB
(Tie* RmU Saeh.)
Mar. a — Loye.
DREW COMEDIES.
(Two-Reel Comedies.)
April 20 — An Amateur Liar.
May 4 — Harold, the Last of the Saxons.
FAMOUS PLAYERS-LASKY CORP.
ParamoueU Feature*.
Mar. 30— The Sheriff's Son (Charles Ray).
Mar. 30 — Little Comrade (Vivian Martin).
Mar. 30— Peppy Polly (Dorothy Glsh).
April 6 — The Test of Honor (John Barrymore).
April 6 — The Rescuing Angel (Shirley Mason).
April 13 — Something to Do (Bryant Washburn).
April 20 — Greased Lightning (Charles Ray).
April 23 — Let's Elope (Marguerite Clark).
April 27 — The Law of Men (Enid Bennett).
April 27— The Roaring Road (Wallace Reid).
May 4 — Oh, You Women! (Emerson-Loos Pro-
duction).
May 4 — Vicky Van (Ethel Clayton).
May 11 — Come Out of the Kitchen (Marguerite
Clark).
May 11 — The Home Town Girl (Vivian Mar-
tin).
May 11 — The Lady of Red Butte (Dorothy Dal-
ton).
May 18 — The Final Closeup (Shirley Mason).
May 18 — The Busher (Charles Ray).
May 25 — The Haunted Bedroom (Enid Ben-
nett).
May 25— I'll Get Him Yet (Dorothy Gish).
Artcraft Pictures.
Mar. 16— The Poppy Girl's Husband (William 3.
Hart).
Mar. 23 — The Girl Who Stayed at Home (D. W.
Griffith Production).
April 6— Captain Kidd. Jr., (Mary Pickford).
April 20 — Eyes of the Soul (Elsie Ferguson).
April 27 — For Better, For Worse (Cecil B. Do-
Mille's).
May 4 — The Money Corral (William S. Hart).
May 18 — The Knickerbocker Buckaroo (Douglas
Fairbanks).
May 25 — True Heart Susie (D. W. Griffith).
PARAMOUNT- ARTCRAFT SPECIAL.
Feb. 16 — False Faces.
PARAMOUNT-FLAGG COMEDIES.
(Two Reels Each.)
April 6 — The Last Bottle.
May 18 — Welcome, Little Stranger.
SUCCESS SERIES (RE-ISSUES.)
Mar. 30 — Sold (Pauline Frederick).
April 6 — Hulda From Holland.
April 13 — The Dictator (John Barrymore).
April 20 — Gretna Green (Marguerite Clark).
April 27 — Chimmie Fadden (Victor Moore).
May 4 — Hearts Adrift (Mary Pickford).
May 11 — What Money Can't Buy (Louise Huff
and Jack Pickford).
May 18 — A Gentleman from Indiana (Dustin
Farnum).
May 25— The Woman in the Case (Pauline
Frederick).
PARAMOUNT-nURTON HOLMES.
April 6 — Seeing Sights In London.
April 1.3 — Land of the Momples.
April 20 — Some British Bits Well Done.
April 27 — Filipino School Days.
May 4 — With the Yanks in France.
May 11 — Tagalog Toilers.
May 18 — Across France with the Yanks' "Gas
Hounds."
May 25 — From Cocoon to Kimona.
PARAMOUNT-BRAY PICTOGRAPH.
April 13 — Coal Mining: A Blrdland Study by
Flnley; A Millionaire Rag Picker;
Shadowgraphs.
April 20 — Fun in Feet : Scenic Wonders of Mt.
Lowe ; Cartoon.
April 27 — How the Telephone Talks ; Woodland
Sports, by Flnley ; Cartoon.
May 4 — Bath Towel Beasties ; Canadian Big
Game ; Cartoon.
May 11— Lessons in Swordsmanship ; Perfect
Potatoes ; Cartoon.
May 18 — Giants in Fairyland ; Climbing the
Cascades ; Cartoon.
May 25 — The Action of the Heart; With Rod
and Reel ; Cartoon.
W. W. Ho(dkinson
Distributed Through Pathe Exchange, Inc.
STAR SERIES.
Feb. 23— The Love Hunger (Lillian Walker).
Mar. 9 — The Forfeit (House Peters).
Mar. 23 — The End of the Game (J. Warren
Kerrigan).
April 6 — Thunderbolts of Fate, (Peters-Lehr).
May 4 — The Best Man (J. Warren Kerrigan).
Made In America.
Ashley Miller Productions — One Reel — Patriotte.
Feb. Ifi— No. 1,
Feb. 24 — No. 2.
Mar. 2— No. 3.
Mar. 10— No. 4.
Mar. 17 — No. 5.
Mar. 24 — No. 6,
Mar. 31— No. 7,
Apr. 7— No. 8.
"Made In America,"
"Nine Million Answer."
"The Rookie."
"Victory Army In the Maklac '
"Building the Soldier."
•The Hated K. P. •
"Overseas to Victory."
"Forward — Always Forward."
ARTCO PRODUCTIONS.
April 30 — As a Man Thinks (Harry Raver-
Augustus Thomas-Leah Baird).
ZANE GREY PICTURES, INC.
Desert Gold (E. K. Lincoln-All-Star Cast-T.
Hayes Hunter.
BENJAMIN B. HAMPTON PRODUCTIONS.
The Westerners (Roy Stewart and All-Star
Cast-Edward Sloman).
Fox Film Corporation
BIG TIMELY PICTURES.
Why I Would Not Marry.
Queen of the Sea (Annete Kellerman ) .
The Land of the Free.
The Prussian Cur.
STANDARD PICTURES.
Mar. 23 — Tho« Shalt Not (Evelyn Nesblt).
April 20 — The Jungle Trail (William Farnum).
May 4 — The Siren's Song (Theda Bara).
May 18— A Fallen Idol (Evelyn Nesblt).
June 1 — Wolves ' of the NiR-ht (William
Farnum).
June 15 — A Woman There Was (Theda Bara).
June 29 — My Little Sister (Evelyn Nesbit).
EXCEL PICTURES.
Mar.
in
Souls (Madelalne
9 — Gambling
Travers).
Mar. 23 — The Rebellious Bride (Peggy Hyland).
April 6 — Married In Haste (Albert Ray).
April 20 — The Love That Dares (Madlaine
Traverse).
May 4 — Miss Adventure (Peggy Hyland).
May 18 — Words and Music (Albert Ray).
June 1 — When Fate Decides (Madelaine Tra-
verse).
June 15 — Cowardice Court (Peggy Hyland).
VICTORY PICTURES.
Mar. 16 — Never Say Quit (George Walsh).
Mar. 30— Fighting for Gold (Tom Mix— F1t«
Parts).
April 13— Pitfalls of a Big City (Gladys Brock-
well).
April 27— Help! Help! Police! (George Walsh
May 11 — The Coming of the Law (Tom Mix).
May 2^ — The Divorce Trap (Gladys Brockwell).
June S — Putting One Over (George Walsh).
June 22 — The Wilderness Trail (Tom Mix).
FOX-SUNSHINE & TOM MIX COMEDIES.
Mar. 29 — Six Cylinder Lore (Tom Mix — Two
Parts).
Mar. 23 — Money Talks.
April 6 — Tom and Jerry Mix (Tom Mix — Two
Parts).
April 20 — The House of Terrible Scandal (Twe
Parts).
May 4 — A Lady Bell-Hop's Secret (Two Pftlts).
May 11 — A Soft Tenderfoot (Two Parts).
May 25 — Virtuous Husbands.
June 15 — Dabbling in Society.
July 6 — Merry Jailbirds (Two Parts).
MUTT & JEFF ANIMATED CARTOONS.
Mar. 16^WllUam Hobenzollera, Sausage Maker
Mar. 23 — Out and In Again.
Mar. 30 — A Cow's Husband.
April 6 — Mutt, the Mutt Trainer.
April 13 — Subbing for Tom Mix.
April 20— Pigtails and Peaches.
April 27 — Seeing Things.
May 4 — The Cave Man's Bride.
May 11 — Sir Sidney.
May 18 — Left at the Post.
May 25 — The Shell Game.
June 1 — Oh, Teacher !
June 8 — Hands Up !
THE GREAT NINE.
Feb. 16 — The Darling of Paris ( Theda Bara)
Feb. 23 — Hoodman Blind (William Farnum)
PRODUCTIONS EXTRAORDINARY.
Salome (Theda Bara — Bight Parts).
Cleopatra (Theda Bara — Eight Parts).
Les Miserables (William Farnum).
mippi
1080
THE MOVING PICTURE WORLD
May 17, 1919
I List of Current Film Release Dates
■■■■nuiuiiitiiiii
iiiiiiiiimiiiiniiiuiiit^
liHIllUllilliyilillllJUlllilUllliMUII^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
I Goldwyn Distributing Corp.
STAR SKRIE^S PRODUCTIONS.
April 8— Spotlight Sadie (Mae ManOi).
April 13- -On© Week of Life (Pauline Frederick).
April 20 — The Pest (Mabel Normand).
April 27 — The Stronger Vow (Geraldine Parrar
— Six Par ).
May 4 — One of the Finest (Tom Moore).
May 11 — Leave It to Susan (Madge Kennedy).
May 18 — The Crimson Gardenia (Rex Beach —
Six Parts).
May 25 — When Doctors Disagree (Mabel Nor-
mand).
June 1 — The Fear Woman (Pauline Frederick).
BBNNISOIV STAR SERIKS.
Bandy Burke of the U-Bar-U (Betzwood).
Mar. 23 — Speedy Meade (Betzwood).
The Road Called Straight (Betzwood).
GOLDWTr.N .SPKCIALS.
The Border Legion (Blanche Bates and Hobart
Bosworth — six Parts).
For the Freedom of the World (Seven Parts —
Drama).
For the Freedom of the East (Lady Tsen Mel —
Seven Reels).
The Eternal Magdalei^e.
CAPITOL. COMKDIES.
(Two R«el» each)
April 20 — Wanted— A Baby.
May 4 — The Sea Woof.
May 18 — Circumstantial Evidence.
"Oo Get 'em PotUT Series.
Mar. 23 — The Potum of Swat.
Apr. 6 — The Midnight Alarm.
fORD BDUCATIONAI. WBEKLY.
6— Cut It Out.
April 13 — Northern Sporta Under Southern Skies.
April 20 — Good Roads.
April 27 — A Visit to New Orleans.
May 4 — Going Up.
May 11 — Can the Poor Fish.
May 18 — A Wild Goose Chase.
Metro Pictures Corporation^
HRTRO AL.L.-9TAR SEREBS.
April 7 — The Island of Intrigue (May Allison).
April 14 — Blackia'a Redemption (Bert Lytell).
April 21 — False Evidence (Viola Dana).
April 28 — The Amateur Adventuress (Emmy
Wehlen).
May 5— After His Own Heart (Hale Hamil-
ton).
May 12— Castles la the Air (May Allison).
May 19— The Lion's Den (Bert Lytell).
May 26— Full of Pep (Hale Hamilton).
June 2 — Almost Married (May Allison).
June 9 — Patricia (Viola Dana).
June 16 — The Family Tree (Emma Wehlen).
June 23 — One Thing at a Time O'Day (Bert
Lytell).
SCRBBN CLASSICS, INC.. SPECIALS.
The Great Victory, Wilson or tb« Kalaer, The
Fall of the Hohenzcrilems.
Why Germany Must Pay (All Star Cast — Six
Parts).
The Great Romance (Harold Lockwood — 81z
Parts).
Shadows of Suspicion (Harold Lockwood).
▲ Man of Honor (Harold Lockwood).
NAZIMOVA PRODUCTIONS.
Toys of Fate (Seven Parts — Drama).
Bye for Eye (Seven Parts — Drama).
Out of th« For (Seven Partii).
The Red Lantern (Sevan Parts).
j Pathe Exchange, Inc. I
RBLRASBS FOR WEEK OP APRIL «.
The Silver Girl (Frank Keenan — Drama — Plve
Reels— Pathe).
The Lightning Raider (Rpliiode No. 14, "Cleared
of Guilt" — Two Parts — Drama — Astra).
A Sammy in Siberia (Harold Lloyd — One Reel —
Comedy — Rolln).
Pathe News No. .30 (Topical).
Pathe News No. 31 (Topical).
RELEASES FOR WEEK OP APRIL 13.
The Lightning Raider (Episode No. 15, "Wu
Fang Atones" — Two Parts — Drama — Astra).
Just Dropped In (Harold Lloyd — One Reel —
Comedy — Rolin).
Pathe Review No. 7 (Educational).
Pathe News No. 32 (Topical).
Pathe News No. 33 (Topical).
RELEASES FOR 'WEEK OF APRIL 20.
The Sawdust Doll (Baby Marie Osborne — Five
Parts — Drama — Diando).
The Tiger's Trail (Episode No. 1, "The Tiger
Worshippers" — Three Parts — Drama —
Astra).
Crack Your Heels (Harold Lloyd — One Reel —
Comedy — Rolin).
Pathe News No. 34 (Topical).
Pathe News No. 35 (Topical).
RELEASES FOR WEEK OF APRIL 27.
The Unknown Love (Dolores Casslnelli and E.
K. Lincoln — Six Parts — Drama — Leonce
Perret).
The Tiger's Trail (Episode No. 2, "The Glowing
Eyes" — Two Parts — Drama — Astra).
Ring Up the Curtain (Harold Lloyd — One Reel
— Comedy — Rolin).
Pathe Review No. 8 (Educational).
Pathe News No. 36 (Topical).
Pathe News No. 37 (Topical).
RELEASES FOR W^EEK OF MAY 4.
The Cry of tHe Weak (Extra Selected Star
Photoplay — Fannie Ward — Five Parts —
Drama — Astra).
The Tiger's Trail (Episode No. 3, "The Human
Chain" — Two Parts — Drama^Astra).
Young Mr. Jazz (Harold Lloyd — One Reel —
Comedy — Rolin).
Topics of the Day (Topical Timely Films — One-
third Reel).
Pathe News No. 38 (Topical).
Pathe News No. 39 (Topical).
RELEASES POR W^EEK OF MAY 11.
The Tiger's Trail (Episode No. 4, "Danger
Signals" — Two Parts — Drama — Astra) .
Si Senor (Harold Lloyd — Two Parts Comedy —
Rolin).
Pathe Review No. 9 (Educational).
Topics of the Day No. 2 — (1/3) reel).
His Vampy Ways (Walter Hall — Two Parts —
Comedy).
Pathe News No. 40 (Topical).
Pathe News No. 41 (Topical).
RELEASES FOR AVEEK OF MAY 18.
Caleb Piper's Girl (Helene Chadwick — Five
Parts — Drama — Astra).
The Tiger's Trail (Episode No. 5, "The Tiger
Trap" — Two Parts — Astra).
Before Breakfast (Harold Lloyd — Two Parts —
Comedy — Rolin).
Pathe News No. 42 (Topical).
Pathe News No. 43 (Topical).
The Tigers Trail (Episode No. 6, "The Secret
Assassin" — Two Parts — Drama — Astra).
The Marathon (Harold Lloyd — One Reel — Com-
edy— Rolin).
Pathe Review No. 10 (Educational).
Topics of the Day No. 4 (Topical — Literary
Digest).
Pathe Review No. 44 (Topical).
Pathe Review No. 45 (Topical).
RELEASES POR AVEEK OF MAY 25.
The Master Man (Frank Keenan — Five Parts —
Drama).
AMERICAN FILM COMPANY.
<Releaj>ed by Pathe.)
May 4 — Charge It to Me (Margarita Fisher).
May 18 — Some Liar (William Russell).
April — Mary O'Rourke (Mary Miles Minter).
April — Trixie from Broadway (Margarita
Fisher).
Signet of Sheba (William Russell).
Yvonne from Paris (Mary Miles Minter).
The Tiger Lily (Margarita Fisher).
Six Feet Four (William Russell).
Homespun (Mary Miles Minter).
Stuff of Heroes (William Russell).
Triangle Film Corporation,
Datea and Titles of TrlanKle Release*
Subject to ChanKe Without Notice.
TRIANGLE PRODUCTIONS.
April 8 — A Royal Democrat (Jack Conway,
Marguerite Marsh).
April 13 — A Regular Fellow (Taylor Holmes
Special).
April 20— Devil M'Care (Crane Wilbur).
April 27— The Follies Girl (Olive Thomas
Special).
May 4— A Place in the Sun (Margaret Blanche
and All-Star English cast).
May 11— Taxi! (Taylor Holmes— Special).
May 18— The Water Lily (Alice Mann).
May 25— Mayor of Filbert (Bella Bennett, Jack
Richardson, J. Barney Sherry — Spe-
cial).
1 Universal Film Mfg. Co. I
CENTURY COMEDY.
(Two-Reel Comedlea.)
April 23 — Looney Lions and Monkey Business
(Animal Comedy) — 03693.
May 28— Frisky Lions and Wicked Husbands
(Animal Comedy) — 03741.
HEARST NEW^S.
(One-Reel Newt Weekliet.)
April 7— No. 15 (Topical)— 03672
April 14— No. 16 (Topical)— 03682
April 21— No. 17 (Topical)— 03692.
April 28— No. 18 (Topical)— 03701.
May 5— No. 19 (Topical)— 03710.
May 12— No. 20 (Topical)— 03720.
May 19— No. 21 (Topical)— 03730.
May 26— No. 22 (Topical)— 03740.
L-KO.
(Two-Reel Comedies.)
April 9 — A Movie Riot. (Charlie of the Orl-
ient)— 03673.
April 16— Let Fido Do It.
April 30 — Sambo's Wedding Day — 03702.
May 7 — Good Night Turk ! (Charlie from the
Orient)— 03711.
May 14 — In Bad All Around (Eva Novak and
Hughie Mack)— 03721.
May 21 — His Wicked Eyes (Dan Russell) —
03731.
NESTOR.
(One-Reel Comediet.)
April 7 — Charlie Treats 'em Rough (Cartoon
by Pat Sullivan)— 03670.
April 14 — Green-Eyed Johnny (Jack Dillon) —
03680.
UNIVERSAL SPECIAL ATTRACTTIOM.
April 21— Fire Fllngers (Rupert Julian — Six
Parts)— 03688.
April 7 — The Amazing Wife (Mary McLaren —
six Reels) — 03668.
April 14— What Am I Bid. (Mae Murray— Six
Reels.)
The Exquisite Thief (PrlsclUa Dean— Six Parts)
—03698.
May B — Bare Fists (Harry Carey — Six Parts
—Drama)— 03707.
May 12 — The Delicious Little Devil (Mae Mnr-
ray- Six Parts)— 03616.
May 19 — The Blinding Trail (Munroe Salis-
bury— Six Parts— Drama) — 03726.
May 2(5 — The Unpainted Woman (Mary Mac-
Laren — Drama — Six Parts).
NEW SCREEN MAGAZINE.
April 11 — No. 8 (Noveltv and Topical) — 0M76.
April 18— No. 9. (Novelty and Topical)— 03685.
April 25— No. 10 (Novelty and Topical)— 03696.
May 2 — No. 11 (Novelty and Topical) — 037©4.
May 9 — No. 12 (Novelty and TopleaD— 0871*.
May 16 — No. 13 (Novelty and Topical) — 0S723.
May 23— No. 14 (Novelty and Topical)— 0.S733.
May 30— No. 15 (Novelty and Topical) — 03743.
INTERNATION.VL NEWS.
April 9— No. 15 (Topical).
April 16— No. 16 (Topical)— 03684.
April 23— No. 17 (Topical)— 0.3«»4.
April 80— No. 18 (Topical)— 03703.
May 7— No. 19 (Topical)- 03712.
May 14— No. 20 (Topical)— 03722.
May 21— No. 21 (Topical)— 03732.
May 28— No. 22 (Topical)— 03742.
May 17, 1919
THE MOVING PICTURE WORLD
1081
ooooooooooooooooooooooooo
CLASSI Fl ED
3<k PER WORD FOR SITUATIONS
** WANTED AND HELP WANTED
MINIMLTM, $0.50
OOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOQOOOOOOOOOOOO
ADVERTISEMENTS
5c
PEE WORD FOR AUL
COMMERCIAL ADS.
MINIMUM, $1.00
OOOOOOOOOOOOOOO 0-0 0 0 0 0 0 0 0
SITUATIONS WANTED.
FIRST CLASS ORGANIST desires immediate
engagement in high-class picture theatre. Ex-
perienced, reliable man ; thorough musician.
Fine picture player and recitalist. Splendid
library, best music available for the work. Will
accept good position any part of the country.
Pipe organ and good salary essential. Arthur
Edward Jones, Box 472, Hagerstown, Maryland.
YOUNG MAN wants position in motion picture
theatre in Philadelphia, evenings and Saturdays.
Would consider partnership. W. C. H., care M.
P. World, N. Y. City.
MAN AND WIFE, . projectionist (non-union)
pianist (A. F. of M.). Old timers with up-to-
date study. Now working. Would like to hear
from managers desiring our services. Claude
B. Linstruth, Box 376, Cambridge, Ohio.
CAMERA MAN OR ASSISTANT — Young man
wishes position In studio ; two years' experience
news and scenic work, now in Government ser-
vice expecting immediate discharge. Carl G.
Berger. 1.326 6th St., S. W., Washington, D. C.
EXECUTIVE AND ACCOUNTANT, LAW
TRAINED. IS NOW AVAILABLE FOR CON-
NECTION WITH PRODUCING OR DISTRIB-
UTING CORPORATION ; CONTRACT OR
LEGAL DEPARTMENTS PREFERRED. N. A.
W., CARE M. P. WORLD, N. Y. CITY.
HELP WANTED.
WANTED — A cameraman to come out to India
for a year to organize a studio for educational
and scientific work. State terms. Director,
Educational Kinematograph, Hyderabad, Sind,
India.
WANTED — MANAGER for high class open air
moving picture theatre. Must have a thorough
knowledge of booking. Give experience and
salary. Good opportunity for right man. A.
R. N., care M. P. World, N. Y. City.
CAMERAS, ETC., FOR SALE.
TRADE YOUR OLD CAMERA FOR A NBW
UNIVERSAL M. P. CAMERA. A PERITHCT
INSTRUMENT FOR ALL MOTION PICTURE
NEEDS. A special deal enables us to ofr«r for
a limited time, a brand new Universal listing
at $440.00 at the extremely lo wprice ot $367.00.
Send description of your old motion pletare
camera for valuation. OUR BARGAIN LIST
NO. 16 IB NOW RBADY, A COPY FRBB ON
REQUEST. EASTMAN PERFORATED RAW
STOCK, $37.50 PER THOUSAND, IMMEDIATE
SHIPMENT. BASS CAMERA COMPANY,
Charles Bass, President, 109 N. Dearbora St.,
Chicago, 111.
MOVING PICTURE CAMERAS and projectors
bought and sold. Bargains in cameras, tripods,
printers, developing outfits, rewinders, measuring
machines, lenses. Ray, 326 Fifth Ave., N. Y.
City.
DB VRY PORTABLE PROJECTORS, MODEL
C-8, 30-FT. THROW, $180.00 ; MODBL C-90, SO-
FT. THROW, $300.00 COMPLETE. WrlU tor
circular; immedlat* dslivery. Telegraphic ord«rs
shipped the same day reeeived. BASS CAMERA
COMPANY. CHARLES BASS, PRBS., 109 N.
DEARBORN ST.. CHICAGO. ILL.
TWO GENUINE BARGAINS FOR THE BE-
GINNER ABOUT TO TAKE UP MOTION PIC-
TURE PHOTOGRAPHY. 200-ft. U. S. M. P.
Camera, forward and reverse movement, also
trick crank, fitted with Bausch & Lomb Ic Tessar
F :3.5, mounted in Rank & Pinion focusing tube,
with both direct and prismatic finder, complete,
with medium weight tripod, $157.50. 200-ft. U.
S. Special M P. Camera, fl.tted with 50 M.M.
Bausch & Lomb Ic Tessar, has direct focusing
tube through camera, also finder and forward and
reverse movement, together with trick crank ;
making a complete outfit for taking pictures,
also making titles, $114.00. WE HAVE ALSO
ON HAND A Brand New 200-ft. Universal that
we are offering at $378.00. A saving of $52.00
from the regular list price. ORDER PROMPTLY
TO AVOID DISAPPOINTMENT. SHIPMENT
MADE SAME DAY ORDER REACHES US.
Talbots' Practical Cinematography, $1.25 ; Adver-
tising by Motion Pictures. $1.60 ; Both books,
$2.65, prepaid. GET IN TOUCH WITH US TO-
DAY. DAVID STERN COMPANY, In bualness
since 1885, 1027 R. MADISON STREET, CHI-
CAGO, U. S. A.
FILMS WANTED.
WANTED — Film for magazine and novelty
subjects. Must be good photography and com-
plete subjects. Developed or undeveloped : will
pay good price. Ectorgraph Film Co.. Labora-
tory, 718% Ryan St., Lake Charles, La.
FILMS FOR SALE OR RENT.
FOR SALE — Ten prints of "The Crimson Stain
Mystery," 32,000 feet in excellent condition, at
$350.00 a print. Advertising matter 5 cents per
sheet. Fifty two-reelers of the Kay-Bee, Broncho
and Domino makes. Subjects In excellent con-
dition at $25.00 per print: some with paper.
Also 100 five-reel features. Send for list. Federal
Feature Exchange, Inc., 145 W. 45th St., N. Y.
City.
THEATRES WANTED.
WANTED TO LEASE picture theatre in good,
small town. Give full particulars first letter.
Address Box 509, Oxford, N. Carolina.
THEATRES FOR SALE OR RENT.
AIRDOME, situated in most populated section
of New York City ; capacity 1,500. Airdome, 74
Franklin St., N. Y. City, 'phone 3656 Franklin.
EQUIPMENT FOR SALE.
1 MIDGET ORCHESTRA, electrically driven;
5 fans, 1. D. C. generator, 7% K. W., all 125
volts. Brunson Electric Co., Marion, S. C.
A BARGAIN — i tanks. 4 racks, 2 winding
stands, 130 ft. capacity. Tarn Film Company,
111 Golden Gate Ave., San Francisco, Cal.
ASBESTOS BOOTHS packed ready for ship-
ment equal to new at about half the cost. Sim-
iilcx and Power's 6-A mechanism and complete
used machines. Leitner, 266 West 47th St.. N.
Y. City.
TITLES.
ART TITLES, decorative borders, made by
Washington Square artists. Enrich your pic-
tures with creative fantasy. Printed titles. We
also make and film animated novelties for the
high-class exhibitor. Address Patrician Picture
Studio, 61 West 10th St., New York City, N. Y.
MISCELLANEOUS.
UNBOUND VOLUMES— For sale a complete
file of the Moving Picture World from April,
1914, to April, 1919. Nellie Akester, 620 Frank
St., Mitchell, Ind.
RE-NU-FILM cleans, softens, re-news. One
dollar bottle. Worth hundreds. United M-P
Interests, Liberty Bldg., Buffalo, N. Y.
The Advertisers Who Use the Columns of The Moving Picture World
Represent the " Class '' of the Industry
We Exercise a Strict Supervision Over the Business Announcements Which We Print
This Protects the Prospective Purchaser It Also Adds Force to Our Advertisers' Messages
La Cinematografia Italiana ed Estera
Offlcicl Organ o) the Italian Cinematograph Union
PUBLISHED ON THE 15th AND SOth OP EACH MONTH
Foreign Snbscription: 20 francs per annum
Editorial and
Busineas Offices:
Via Cumiana, 31, Turin, Italy
'VUlMllllllllllllllllllllll
iniiiniiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiniiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
miiiii
A Dependable Mailing List Service
Saves you from 30% to 50% In postage, etc. Reaches all or
selected list of theatres In any territory. Includes name of
exhibitor as well as the theatre In address. A Ust of pub-
licity mediums desiring motion picture news. Unaffiliated
exchanges looking for features. Supply houses that are prop-
erly characterised as such. Producers with address of studios,
laboratories and offices. Information in advance of theatres
being or to be built.
W74
MOTION PICTURE DIRECTORY COMPANY
M Fifth Arena e. Now York Phone: Chelsea 3237
Addressing Mattigraphing Printing Tt/peWriting
Moving Picture Machine Patents My Specialty
PATENTS
William n. Moore
PATENT ATTORNEY
LOAN AND TRUST BXnLDING
WASHINGTON, D. C.
The first important step is to learn whether you can obtain a
patent. Please send sketch of your invention with $5.00 and I will
examine the patent records and inform you whether you are
entitled to a patent, the cost and manner of procedure.
Personal Attention
Established 25 Years
mmmm
1082
E^lllllll
THE MOVING PICTURE WORLD
jiiHiiHiiiiiiuiiiMiiiiiiiiiiimnimiiiiiiiiiiiiiiiiiniiiiiiiiiiiiimHiiHiH
May 17, 1919
List of Current Film Release Dates
IllllllllllUllllilUllllllllUllllllllllllllllllUl^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
UNIVERSAL SPBCIAIi FEATURE.
Cyclone Smith.
(Dramo — Each Episode in Two Parti — B<UU«
Polo Featured).
May 12 — No. 1, "A Prisoner for Life" — 0S719.
May 19 — No. 2, "A Phantom Fugitive"— 03729.
May 26— No. 3, "The Wild Rider"— 03739.
THE RED GLOVE.
(Drama — Bach Bpitode in Two Part* — hlair%t
Walcamp Featurei.)
Har. 34— No. 2. "Claws of the Vulture"— 0M49.
Mar. 28 — No. 3, "The Vulture's VoBKeaaee"—
03659.
April 7 — No. 4, ' ihe Passing of OentleiBaB
Oeott"— 03689.
April 14 — No. 5, "At the Mercy of a MMiater"
—03679.
April 21— No. G. "The Flamei of Deatk"— 63688.
April 28 — No. 7, "A Deaperate Chanee" — 03699.
May 6-^No. 8, "Facing Death"— 03708.
May 12— No. 9, "A Leap for Life"— 03717.
May 19 — No. 10, "Out of Death's Shadow" —
03727.
May 26 — No. 11, "Through Fire and Water —
03737.
CURRENT EVENTS.
AprtI 4— No. 14 (ToploaD— OS0W.
April 11— No. 16 (Topical)— 03676.
April 18— No. 16 (Topical)— 03886.
April 26— No. 17 (Topical)— 03696.
May 2— No. 18 (Topical)— 03705.
May 9— No. 19 (Topical)— 03714.
May 16— No. 20 (Topical)— 03724.
May 23— No. 21 (Topical)— 03734.
May 30— No. 22 (Topical)— 03744.
STAR COMEDIES.
(One-Be«i Comedies, featuring Bddie Lyont ant
Lee Moran.)
April 7 — State Room Secrets — 03671
April 14— Skidding Thrones— 03681.
April 21— Scared Stiff— 03691.
April 28— The Expert Eloper— 03700.
May 5 — Fun in A Flat— 03700.
May 12— The Bullskiviks— 03718.
June 2 — The Little Boss (Bessie Love).
May 19 — Three in a Closet — 03728.
May 26— Taking Things Easy— 03738.
WESTERN AND RAILROAD DRAMAS.
{Two Reels Bach.)
April 6 — Bill Brennan's Claim (Neal Hart).
April 12 — By Indian Post (Pete Morrison).
April 19 — The Honor of Men (Neal Hart) —
03687.
April 26 — Even Money (Pete Morrison) — 03697.
May 3— The Raid (Neal Hart)— 03706.
May 10 — Gun Law (Pete Morrison)— 03715.
May 17 — Lone Larry (Lingsley Benedict and
Eileen Sedgwick)— 0.372.-).
May 24 — The Gun Packer (Pete Morrison) —
03735.
May 31— Two Men of Tinted Butte (Walt Whlt-
n an and Patricia Fox) — 03745.
Vitagraph
VITAGRAPH FEATURES.
Apr. 7 — The Cambric Mask (Alice .'oyce).
Apr. 14 — The Unknown Quantity (Corlnne Qrlf-
flth— Five Parts).
April 21 — A Yankee Princess (Bessie Love).
April 28 — The Uraurper (Earle WllUama).
Mar 6 — A Stitch In Time (Gladys Leslie).
May 12 — Beating the Odds (Harry Morey).
May 26 — Thin Ice (Corrine Grimth).
June 2 — Thp Little Boss (Bessie Love).
June 9— A Rogues Romanre (Karle Williams).
VITAGRAPH SPECIALS.
Mar. 14 — From Headquarters (Anita Stewart).
April 2S — Two Women (Anita Stewart).
May 19 — The Third Degree (Alice Joyce).
LARRY 8EHON COlTEDIiBS.
April 14— "Well. I'll Be — " (Two Parts).
May 12 — Passing the Buck (Two Parts).
niG X SI'KCIAL <;OMEniES.
April 7 — Olrlles and Onibbers (Two Parts).
April 21 — Mules and Mortgages (Two Parts).
May 5 — Fares and Fair Ones. (Two Parts).
The Man of Ml«rht.
Drama — Fifteen Bpiiodei — Two Parts Booh —
Featuring WlUiam Diuuxm, tuppoitea »v
Bdith Johnson and Jo« B^an.
No. 1 — "The Riven Flag."
No. 2 — "The Leap Through Space."
No. 3 — "The Creeping Death."
No. 4 — "The Gripping Hand."
No. 5— "The Human Shield."
No. 6 — "The Helsbt of Torment"
No. 7 — "Into the Trap."
No. 8 — "The One Chanee."
No. • — "The Craahlng Horror."
No. 10 — "Doable Crossed."
No. 11— "The Ship of Dread."
No. 12 — "The Voleaso's Pr«y."
No. 18 — "The Flood of Dlspair."
No. 14 — "The LlTlng Catapult"
No. 16 — "The Rescue."
I World Pictures Corp.
Mar. 10— The Unrelllng Hand (Kitty Gordon).
Mar. 17 — The Hand Inrlslble (Montagu Lore).
Mar. 24— «lt or Miss (Carlyla Blaekwell ud
Evelyn Greeley ) .
If ar. 81 — The Love Defender (June BMrldge).
April 7— The Little Intruder (Louise Huff).
April 14— The Scar (Kitty Gordon).
April 21 — The Quickening Flame (Montagu
Ijorel.
April 28 — Three Green Eyes (AU-Star).
May 5 — Ginger (Violet Palmer, Garreth
Hughes and Paul Everton).
May 12 — The Unwritten Code (Shirley Mason
and Matt Moore).
May 19 — The Social Pirate (June Elvidge).
SUPER-SPECIAL RELEASE.
The Ghost of Slumber Mountain (One Reel).
SPECIAL RELEASE.
Jan. fi — Under Four Flags.
Feb. 10— What Shall We Do with Him?
Mar. 16 — The Better 'Ole.
KINOGRAUS.
Issued every Tuesday and Saturday (Topical).
PRIZMA.
Kllauea.
Catalina Islands.
"Skyland," a Tale of the Northwest.
Everywhere with Prlzma.
Feature Releases
BRIGGS PICTURES, INC.
("When a Feller Needs a Friend" Comedy
S'eries)
A Sprise Party 'n Ever'thing.
Skinny's School and Scandal,
CAPITAL FILM COMPANY.
Indianapolia, Ind.
(Two Reels each)
Running Wild.
Struck by Lightning.
Secret Service Dan.
Faithful Unto Death.
Escaped Convict.
The Square Gambler.
CHRl.STIE FILM COMPANY.
Ob, What a Night.
Hard Luck.
Marrying Molly.
Four Hundred or Bust.
Oh Baby.
Good Gracious, Bobby.
You Couldn't Blame Her.
Apartment 23.
Lost — A Bridegroom.
Stop — Look — And Listen.
Sea Sirens.
Too Many Wives.
A Rustic Romeo.
Oh, Susie. Be Careful.
Kiss Ihe Bride.
Tell Your Wife Everything.
CHRISTIE SPECIALS.
April 20 — Sally's Blighted Career (Fay TIncher
— Two Parts).
Rowdy Ann.
EDUCATIONAL FILMS CORPORATION.
The Wolf of the Tetons.
The Pale Pack Train.
An Essay of the Hills.
Men Met In the Mountains.
FIRST NATIONAL BXHIBITOmS'
Shoulder Arms (Charlie Chaplin).
Aabassador Gerard's "My Four Tears In Ger-
many."
Italy's Flaming Front — Offlclal Italian War Pl»
turea.
The Fighting Roosevelts,
Virtuous Wives (Anita Stewart).
Romance ef Tarxan.
Sunnyslde (Charlie Chaplin).
In Wrong (Jack Plckford) .
Daddy Longlegs (Mary Plckford).
Whom the Gods Would Destroy.
Ravished Armenia (8 Parts).
INDEPENDENT 8 A LBS CORP.
(Releasing Through Film Clearing Bouse.)
8p««lala.
Wanted for Murder (Rapf).
A Romance of the Air (Crest).
When My Ship Comes In.
Ten-Twenty-Tklrty Serf**.
Life's Greatest Problem (Blackton).
Her Mistake (Steger).
A Woman's Bxpertence (Bacon-Backer).
Suspense (Releher).
OUTING-CHESTER PICTURB8.
Distributed through First National Wmdkmmfet
(emoept Omaha, Detwer, Boston, Pittt^urfh,
Chicago and Detroit.)
Mar. — Prom Scales to Antlers.
Mar. — Teddy Birds.
Mar. — Balahootng on the Anarika.
Mar. — Maids, More Maids and Mermaids.
April — Guided and Miss Guided.
April — A Waswanlpae Week End.
April— Up In the Air After Alllgatops.
April — Mr. Outing Floats a Dream.
JEWBL PRODUCTIONS, INC.
Web. 15 — The Heart of Hnmaalty (Dorethy
Philips— 8U FarU)— 083©4.
—When a Girl Loves (Mildred Harris).
LEONCB PERRBT PRODUCnOHrS.
1402 Broadway, New Tork.
•tars of Glory (E. K. Lincoln and Dolores Cas-
sinelli).
A Soul Adrift (Dolores Casslnelll).
Easaaay.
Toung America f Seven Parts).
Triple Trouble f^hnrlio r-hanlln Picture)
SOL LESSER.
Yankee Doodle in Berlin (Five Parts).
PUBLIC HEALTH FILMS.
Fit to Win.
SELECT PICTURES.
Mar.— Marie Ltd. (Alice Brady).
Mar. — Bzperimental Marriage (Constance Tal-
madge).
Apr. — Bolshevism on Trial.
April — Getting Mary Married (Marion Davies).
20 South La Salle Street, Chicago.
April — The Veiled Adventure (Constance Tal-
madge).
April — Redhead (Alice Brady).
May. — Break the News to Mother (Special — Six
Parts),
May — The New Moon (Norma Talmadge — Six
Parts).
May — Jacques of the Silver North (Mitchell
Lewis — I<''ive Parts).
SELZNICK PICTURES.
(Distributed TIiroit;iIi Select Pirlurcs Corpora-
tion E.rchanaes)
Upstairs and Down (Olive Thomas).
W^ILLIAM L. SHERRY SERVICE.
729 Seventh Avenue, N. Y. City.
BurlinKham.
The Riviera of Lake Leman (Burlingham —
Travel).
Lovely Lucerne (Burlingham — Travel).
The (iornergrat Railway (Burlingham — Travel).
Features.
Mar. 9 — Marriage for Convenience (Catherine
Calvert).
The Treep Train (Six PartsK
UNITBD PICTURE THEATRES.
Feb. 23 — A Man In the Open (Dastln FamumV
Mar. SO — Her Code of Honor (Florence Reed).
ZION FILMS.
Kbarah.
May 17, 1919
THE MOVING PICTURE WORLD
1083
y
"\
An Announcement
OUR ACTIVITIES for the past year have been
nearly 100 per cent, devoted to war production
of vital importance to the governnnent, com-
pelling us to discontinue regular manufacture in
practically all of our lines.
The cessation of hostilities has now enabled as
to begin the readjustment to a peace production
basis. While this adjustment must be gradual,
we are pressing it with all possible speed in order
to satisfy the requirements of our normal trade at
an early date.
We appreciate the patience and understanding
with which our patrons have reacted to the situation
and trust they may continue to exercise such con-
sideration until our manufacturing facilities are
once more on a pre-war footing.
Bausch ^ Ipmb Optical (5.
566 Si; PAUL STREET ROCHESTER, N.%
New York Washington Chica£:o
San Francisco
Leading American Makers of Microscopes, Projection Apparatus
(Baloptioons), Photographic Lenses, Ophthalmic Lenses and
Instruments, Range Finders and Chun Bights for Army and Navy,
Searchlight Reflectors, Binoovlars and Other High-Orade Optical
Products.
J
COMMERCIAL LABORATORY WORK
In all its branches, receives INDIVIDUAL attention.
Has the QUALITY and PUNCH which SELL prints.
RELEASE WORK
Specially equipped for QUANTITY production.
Uniform SU-PERIOR QUALITY such as only
EXPERTS with scientific supervision can produce.
SPECIALTIES
If you have work requiring EXPERT SCIENTIFIC
knowledge, we are BEST qualified to do it.
Empire City Film Lab., Inc.
345 W. 40th St., New York City
Bryant 5437
Bet. Eighth and Ninth Avea.
Gold Fibre Screens
CWPROVE your projection
CNCREASE your patronage
INFLATE your receipts
INDORSED by all Leading Exhibitors
INFORMATION and Samples upon request
DEALERS EVERYWHERE
MINU/ACINE/CPEENCOj
Ronton t & Tnor^sn q/F^u/s, 9/10.
519
PERFECT PROJECTION
With a Portable Machine
IS ACCOMPLISHED BY
The American Projectoscope
Shows film backward or forward
Any single picture can be stopped on the screen
ASK FOR DEMONSTRATION
Motion Picture Apparatus Co., Inc.
WHOLESALE DISTRIBUTORS
110 W. 32nd St. Farragut 4779 New York
The Essential Requirements
FOB
Improved Projection
▲SB
SPEER CARBONS
Speer Alterno Combinations
for A. C. Work
AND
Speer Hold-Ark Combinations
for D. C. Work
Produce Incomparable Results
Write to-day for descriptive folders.
Read the unbiased opinions of operators.
Place an order now with your Supply House
"The Carbons with a Guarantee*'
HANUFACTUBBD BT
SPEER CARBON COMPANY
ST. MARYS, PA.
1084
THE MOVING PICTURE WORLD
May 17, 1919
I liiMMinRmminHMNiifflwiBn
imi
List of Current Film Release Dates
lllllUlllllllllUllllUIUIllllltllllill!IIIIIIIUnilll«IUIIillllUIIUillUIIH
AJfERICAN FBATURB PIL,U CORP.
E'earts of Loye (Six Parta — Drama).
COSMOrOTOFILM.
I Btlieve (Six ParU — Drama).
iiiaxwe:l.l. productions.
The Married Virgin (Six Parta — Drama).
State Right Releases
HIRAH ABRAMS.
1476 Broadway, New York.
Hearts of Men (George Beban — Six Parts —
Drama).
AOMB PICTURES CORPORATION.
The Thrlteenth Chair (Yyonne Delva).
AI.PHA PICTURES. INC.
130 West Forty-sixth Street.
Reclaimed.
AMERICAN FILM COMPANY, INC.
6227 Broadway, Chicago.
Damaged (Soods (Richard Bennett — Seren Parta).
ARROW FILM CORPORATION.
Times Bulldlne, New York.
The Demon's Shadow (Serial In Ten Two-Reel
Twelre Anna Little Reissues (Two Reels Bach).
Episodes).
Million-Dollar Mystery (Marguerite Snow — Six
Parts).
Ten J. Warren Kerrigan Reissues (Tw Reels
Each ) .
Pour Alllson-Loclcwood Reissues.
Thirty-two Unique Comedies (One Reel).
Finger of Justice (Crane Wilbur — Six Parts).
The Profiteer (Alma Hanlon).
The Commercial Pirates (Mile. Valkyrlen).
Miss Arizona.
Mysterious Mr. Browning.
When the Desert Smiled (Neal Hart).
The Webb of Intrigue.
Human Shuttles.
Fires of Hope.
The Shadow of Fear.
The Masked Rider.
(Serial — Featuring Harry Meyers, Ruth Stone-
house and Paul Panzer.)
AYWON FILM CORPORATION.
729 Seventh Avenue, N. Y. City.
The Eternal Penalty (Christine Mayo — Henry
Kollier).
Roses and Thorns (Lenore Ulrich).
In the Days of Daring (Tom Mix).
She Pays (Julia Dean).
Justice (Cecil Scott).
Guilty Woman (Marie Empress).
WILLIAM A. BRADY.
Playhouse, 48th Street, N. Y. City.
Stolen Orders.
BULL'S KYE FILM CORPORATION.
729 Seventh Avenue, N. Y. City.
(Two-Reel Comedies every two weeks, featur-
ing Qale Henry).
The Wild Woman.
Stung.
EXCLUSIVE FEATURES, INC.
120 W. 40th Street, N. Y. City.
The Heart of Texas Ryan.
THE FILM MARKET. IIVC.
403 Times Building, New York.
The Spoilers (Sellg — Reissue).
Columbia, the Gem of the Ocean (Gathem — Halt
reel ) .
The Battle Cry of Freedom (Oathem — Half reel).
Home Sweet Home and The Girl I Lett B«blnd
Me (Oathem).
The Amazon Jungle (Capt. Besley BxpedltloD).
The Wonderland of Peru (Capt Besley Elxpe-
dltioni.
The Undying Story of Captain Scott (Capt.
Scott Antarctic Expedition).
Animal Life in the Antarctic (Capt Scott Ant-
arctic Bxpendtlon).
FROHMAN AMUSEMENT CO.
Times Building, N. Y.
Osae to BTerymaa.
Wes-tem Dranuu.
(Twenty-Six Two-Reelera Featuring Texa»
Ouinan. )
South of Santa Fe.
The She Wolf.
HARRY GA&SON.
Aeolian Building, New York.
The Hushed Hour (Blanche Sweet).
The Unpardonable Sin (Blanche Sweet).
GAUMONT CO.
Flushing, L. I.
S.'.an on Eartn (Two-Part NoTalt^).
Gaumont News — Released erery Tneaday.
Gaumont Graphic — Released erery Friday.
Pictorial Life.
GENERAL ENTEStPRISBS. INC.
Longacre Building, New York.
Mother (Six Parts — Drama — McClnre Pioturea).
rae Warrior (Seven Parts — Drama — MoOtara
Picture).
GRAPHIC FILM CORPORATIOIf.
729 Seventh Ave., N. Y. Otty.
When Men Betray (Drama).
Vshes of Love.
The Echo of Youth.
J. FRANK HATCH.
912 Long-acre Bulldlngr, New York.
Tempest and Sunshine.
HILLER <& V^LK. INC.
Sept. — Sporting Life (Maurice Toomeor Pre-
duetion).
Woman (Maurice Toumeur Productions.).
The Silent Mystery (Francis Ford serial in
flftppn episodes).
The White Heather (Tourneur).
JANS DISTRIBUTING COMPANY.
729 Seventh Avenue, N. Y. City.
(Forty Single Reel Tom Mix Westemt.)
JUVENILE PHOTOPLAY DISTRIBUTION
COMPANY.
729 Seventh Avenue, N. Y. City.
Boys' Life Screen Review.
JAMBS KBANE.
220 West 42d Street. New York.
I'be Spreading Evil (Seven Parts — Drama).
VICrrOR KREMBR.
105 West 40th Street, New York.
(Shorty Hamilton Series — Five-Part Comedies).
The Ranger.
Denny From Ireland.
The Pen Vulture.
The Snail.
OLIVER FILMS. INC.
308 East 48th Street, New York.
The Carter Caae.
A Serial in Fifteen Episodes of two reels eaoh,
featuring Herbert RaiwUnson and Margaret
Marsh.
No. 1— The Phosgene Bullet.
No. 2 — The Vacuum Room.
No. 3— The Air Terror.
No. 4 — The Dungeon.
PIONEER FILM CORP.
130 West 46th St., New York CMty.
"^be Still Alarm (Sellg Production).
Wives of Men (Florence Reed).
T.tttle Orphant Annie (8lx Parts — Drama).
The Boomerang (Walthall).
Virtuous Sinners (Wanda Hawley).
Sins of the Children (Alma Hanlon and Stuart
Holmes).
HARRY RAVER.
1402 Broadway, New York.
The Master Crook.
The Liberator (Serial Starring "Maclste")
J. PARKER READ.
Forbidden Fire (Louise Glaum — Seven Parta).
RENCO FILM COMPANY.
29 South La Salle Street, Chicago.
Birth of a Race.
ROMAYNE SUPERFILMS.
Marsh-Strong Building, Los Angeles.
Me and Gott (Five Parts).
The Sage-Brush League (Five-Part Westertt
baseball comedy).
ERNEST SHIPMAN.
17 West 44th Street, New York City.
Bill Stingers' Poems (A series of one-reri pa-
triotic coraedy-dramas ipsued eeml-moBthlT>
A Nugget in the Rough (Five Parts — Coaady-
Drama).
The Tiger of the Sea (Seven Parts — Drama —
by Nell Shipman).
Bill Stingers' Poems (a series of one-reel pa-
triotic comedy-dramas Issued semi-monthly).
Al asd Frank Jenaimgm,
Lady of the Dagout (8U I'arts — Drama >.
Lloyd CerletOki ProdactlonJa.
Mother I Need You.
Edwin <l>aaee.
The Haunted House (Mystic Comedy — Tw»
Parta).
United Film Corporation.
Crime of the Hour (Seven Parts — Drama).
WILLIAM STOERMER BNTBRPRI8B8.
729 Seventh Avenue, New York.
The Tidal Wave (Eight Parta — Drama).
S. L. PICTURES
1476 Broadway, New York.
Virtuous Men (B. K. Lincoln — Seven Parts).
SOUTHERN FEATURE FILM COMPANY
1476 Broadway, New Yorit.
Beyond the Law (Bmmett Dalton — Six Parta).
TERRITORIAL SALES CORPORATION.
1600 Broadway, N. Y. City.
(Jester Comedies — Two Reels — Issued Tvtiee •
Month.)
In the Wild West.
Peace and Riot.
The Tenderfoot.
A Mexican Mixup.
The Wisest Fool.
Gee Whiz.
UNIVERSAL FILM COMPANY.
1600 Broadway, New York.
Song Hits in Photoplays.
W. H. PRODUCTION».
71 West asd Street, New York.
Mickey (Seven Parts).
Series of twenty-eight two-reel Mnok SaoaAtt-
Keystone comedies.
Series of twenty-six one and two-reel Oharlla
Chaplin comedies.
Series of twenty-four single ^el Fatty Arbaokla
comedies.
Series of Twenty-Bight Single Reel Libeity Kay-
stones.
Series of Twenty-Bight Single Reel Eagle Key-
stones.
Series of Fifteen Two-Reel Union-Kay-Bee W««t-
em Dramas.
Series of Fifteen Two-Reel Columbia-Kay Baa
Western Dramas.
Tower Brand.
Custer's Last Fight (Three Parts).
May 15 — His Hour of Manhood (W. S. Hart-
Two Parts).
June 1 — Jim Cameron's Wife (W. S. Hart — Twa
Parts).
WARNER BROTHERS.
220 West 42d Street, New York
■rhp Knlspr'« Finish.
Open Your Byes.
May 17, 1919
THE MOVING PICTURE WORLD
1085
EASTMAN
FILM
first made motion pictures prac-
tical— to-day it plays its full part
in making the best pictures pos-
sible.
Identifiable by the words " F.astman " and " K^dak*
in the film rnarj^in
EASTMAN KODAK COMPANY,
ROCHESTER, N. Y.
•^^^y^^)^MmH».i:,^MMl'-}-'-r.i^^^-k
PRODUCERS OF
MOTION PICTURE FILMS
COMMERCIAL DEVELOPING
jnd PRINTING
Telephone Audubon 37l^j
ERBOGRAPH CO.
LUDWIQ Q. B. ERB, President
203-2U WIST U6th STREET, NKW YORK
Cool Comfort Pulls the
Business in Hot Weather
People want the movies — but they
want comfort, too.
Give them the same breezy comfort they
enjov on auto rides. Cool them off with
gentle, refreshing TYPHOON BREEZES.
It means capacity business all through hot weather.
The extra admissions will pay for your Typhoon
Cooling System before summer is over.
Ask for Typhoon Book-
let. A postcard brings it.
TYPHOON FAN COMPANY
Box 214, 281 Lexington Ave., New York
1086
THE MOVING PICTURE WORLD
:May 17, 1919
THE STAGE OF PERFECTION
IN MOTION PICTURE PROJECTION
From the splendid results given by Silvertip and White A. C. Carbons in their respective fields of
lighting, it appears as though there is no room for i mprovement. The years of experience which our
chemists and projection experts have devoted to screen illumination have proved successful; and they're
still on the job to make even better carbons.
For D. C. Current
ryTiiFPTrp.
For A. C. Current
This metal plated negative carbon of smaller diameter
than its companion — the Columbia upper — produces
A Strong, Penetrating Light
Steady Screen Illumination
High Current Carrying Capacity
RECOMMENDED SIZES TO USE:
%xl2" Columbia Cored Upper
Not the ordinary carbons, but a combination of two
especially designed carbons of equal diameter, giving
A Pure White Light
Flickerless Illumination
An Absolutely Quiet Arc
25 to 50 Amps. D. C.
50 to 65 Amps. D. C.
65 to 70 Amps. D. C.
70 to 85 Amps. D. C.
• 5/16x6" Silvertip Solid Lower
%xl2" Columbia Cored Upper
11/32x6" Silvertip Solid Lower
%xl2" Columbia Cored Upper
11/32x6" Silvertip Solid Lower
%x]2" Columbia Cored Upper
%x6" Silvertip Solid Lower
Riitoinn Amn<! D C >' l^l^" Cx)lumbia Cored Upper
S5 to lUU Amps. D. C. ^ y/ioxG" Silvertip Cored Lower
RECOMMENDED SIZES TO USE:
40 or less than 60 Amperes — %" Combination
60 or less than 75 Amperes — %" Combination
75 or less than 100 Amperes — %" Combination
With A. C. Current Onlv
WRITE FOR CIRCULARS
NATIONAL CARBON COMPANY, Inc., Cleveland, Ohio
BOYLAN
EVEN TENSION
REEL
FOREVER ENDS ALL
TENSION TAKE-UP
TROUBLES
Patented April 23, 1918
It's All in the "Hub" Otherwise It's a Standard Reel
Increases Life of Lower Sprocket Many Times. Also this Reel Does Away with the
Necessity for a Take-Up Friction in the Projector Itself.
The take-up friction of the projector is set tight so tliat it cannot slip at all and the tension on the film is entirely
taken care of automatically by the friction between the two hubs of the reel, the friction becoming automatically greater
as the weiglit of the reel increases by the film being wound on it.
It has no si)rings or weights or complicated mechanism and can be used on any machine using the standard reels,. with-
out making any change whatever.
It has been tested out under all kinds of conditions for more than eighteen months.
It will save tile jjro.jcctioiiist all his jn-esent worries from variation in take-up tension, losing the lower loop, etc., and will
save the moving picluic industry many thousands of dollars annually through the elimination of the various kinds of
damage done to the films through excessive tension. i
INTRODUCTORY PRICES
BOYLAN EVEN TENSION REEL
14-inch $.3..'iO
10-inch l..'>0
AhK your nciircst dealer.
each
each
AUTOMATIC REEL CO.
203 Evans Building. Washinston. D. C.
May 17, 1919
THE MOVING PICTURE WORLD
Three Perfect Hite.'SS'
9^. ;v- AND -
/ .♦
♦♦♦♦ \ "■^"
W V SIMPLEX
14EANS
Dear Sirs,
I feel trat ii la aj diity to tell you of the
pprftctly sat i fifactory service that I have received from
the big "SirPLFJl' type S projector purchased through
your concern o»er a year ago.
Dbrlng the entire year the oQchine has been
mounted on a heavy coaling truck. »hich is pulled from
or.e part of the ehip to the other evory day to where
they order the pictures s ho"n. sotri^tlmes over gratings
in the dack. over the raised bolloma of water tight doors
and over places that make the aa:hine subject to a great
deal of vibration and jarring that v>ould nhake the spokes
out of the nheels of o ooo 1 wagon.
During the firing of th* big fourteen Inch guns.
also the five inch guns the machine elts right up on tjie
deck, and fcithln twenty feet of one of the flvo inch
guns »hin It in fired eight and ten timea In succession,
and the same concuBFion end vibration coming from the
firing of thpse guns tears ventilation pipes from the
nveta and sneps half-Inch riveta from the bulkheads of
the comrartmcnts. but the SU'PLEX has gone through at
least ten firings and to-day I will match the picture I
am projecting against any theatre on the outside for
stead inesr-. detail and beauty.
I am ln.;losing two pictures of the machine, so
you can see what my four years projecting pictures In
the U. S. Mavy has proven to me to be the ideal way to
mount a a-jchine for service on board a battleship.
You may use the letter and pictures If you wis
and I will be glad to show anybody the machine in opera
UOfi any t .mr- the -hit la in New York harbor.
V;%tt*nSUPERIORITY ^
J^l-n ^/oiuJe. , Sicti
ThePrecision Machine (oJnc.
317 East 34th-.St-NowYork
THE MOVING PICTURE WORLD
May 17, 191"
Read what the trade
papers say of it.
"Distinct in merit. Unique.
Admirable entertainment."
NEW YORK "WORLD"
"FIRES
OF
FAITH"
"Grips interest from start
to finish."
"TELEGRAPH"
"The best zcar nioine of the
year."
NEW YORK "SUN"
Projected by
Power's 6B Cameragraph
This supreme spectacle opened at tlie Harris Theatre, New York,
on May 5th. The papers carried columns of praise the next day.
The Best Went Into This Film
— the scenario by a skilled craftsman, the production by a master
hand, superbly cast and produced amidst artistic surroundings.
The supreme excellence of this photoplay demanded the very best
of screen presentation. Therefore
The Best Projected This Film
and the wisdom which selected "the pioneer projector" for this
purpose was more than justified by the superior projection.
NICHOLAS POWER COMPANY
INCORPORATED
PIONEERS OF PROJECTION
90 GOLD STREET,
NEW YORK, N. Y.
Illustrated Catalogue No. 15 gives full details
>1. 40. No. 8 MAY 24,11919 PrfceTS Tj^rSs
WVINGHCTURE
-TH£ NF^ TOM
PUBLIC LJBRARV
MmZ?
Founded by J. P. Chalmers in 1907
PUBLISHED EVERY FRIDAY BY
CHALME.RS PUBLISHING COMPANY, 516 FIFTH AVENUE, NEW YORK
Subscription Price: United States and its Possessions, Mexico, and Cuba, $3 a year; Canada, $3.50 a year; Foreign Countries (postpaid),
$4 a year. Entered as second class matter June 17, 1908, at the Post Office at New York, N. Y., under the Act of March 3, 1879.
Copyright, 1919, by the Chalmers Publishing Company.
THE MOVING PICTURE WORLD
May 24, 1919
May 24, 1919 THE IIOVING PICTURE WORLD 1091
Poor Prints Ruin Good Pictures!
Cl What shall it profit a manufacturer to pro-
duce good pictures if his positive is poorly
developed and printed? The best picture loses
its entertainment value if the positive is defec-
tive— and time and money are wasted. ^ The
Spoor - Thompson method of processing film
by automatic machinery positively does away
with over or under development and inequality
in printing. ^This machine does not vary as
does human judgment, but insures a high grade
quality, uniform throughout, and at a price that
none can equal. Talk to our sales manager,
Mr. Charles F. Stark, in regard to service.
Spoor-Thompson process
Laboratories: 1333 Argyle Street, Chicago
Sales Office and Service Bureau: 110 West Fortieth Street, New York City
Telephone: Bryant 1490
1092
THE MOVING PICTURE WORLD
May 24, 1919
om40O Popuhrion
ft^MMThe Heart of HumanitY
from 400 people
Out of all our mass of testimonials — out of thou-
sands of letters, telegrams and newspaper opin-
ions we pick just two to make our point in this
advertisement.
One comes from the very small town of Driggs,
Idaho — a hamlet of only 400 people. The other
comes from Marcus Loew — owner of more than
seventy theatres — New York's most successful
exhibitor.
The Cozy Theatre in Driggs took in $486.80 on
"The Heart of Humanity" from a population of
only 400 — or $1.21 for every man, woman and
child in the place.
So much for what a small
town — a hamlet — can do
with this picture. Now read
on the other page what Mar-
cus Loew^ — the big city man
—says.
Aller
SUfv
NVim LIVE FOREVER
May 24, 1919
THE MOVING PICTURE WORLD
1093
to 4,000,000
is sweeping America m- m^ I
Marcus Loew says:
"I cannot refrain from writing you of tlie most
remarkable picture I have ever seen, that is, your
picture, The Heart of Humanity.'
"It is absolutely breaking records everywhere.
"I have not heard one adverse criticism from all
■ the people who have seen it at our theatres, which
■ run into the millions.
"I can honestly say that I have never seen any-
thing that ever approached it."
lubars
iudion
ing
PHILLIPS
Book this picture to-day.
Show it as soon as you can.
It will be a long, long time
before you can do as well
again by your people or
yourself.
RELEASED THROUGH "JeWEL" PRODUCTIONS
1094
THE MOVING PICTURE WORLD
May 24, 1<)
ABOVE IS A REPRODUCTION OF THE 24-SHEET POSTER
YX7K don' I presume to tell any ex-
liibilor liow to run his business
but we can't help pointing out that the
Star of this big, new Jewel Production
is being seen today in "The Heart of
Humanity" by more people than are
seeing any other actress on the screen.
T AY aside, for a moment, the fact
^ that it's a Jewel and a tremendous
story — simply weigh the drawing
power of Dorothy Phillips' name.
Remember your business on "The
Heart of Humanity" and you'll agree
that Dorothy Phillips is now one of
the four great American screen at-
tractions.
May 24, 1919
THE MOVING PICTURE WORLD
1095
Mlh'mt Shr of'^Q UmST of UUbAMlTY
m £e <JEWEL UNIVEDfAL PSODVCTION
DEJTINY'
THE BIGGER YOU ADVERTISE IT THE MORE YOU'LL NET
THE a d \' e r t i s i n g a n s; 1 e s on
"DESTINY" are without end. The
title is a magnet. The posters and
the new^spaper advertisements are
pow^erful. Evervthing bears out the
statement that "DESTINY," with
Dorothy Phillips, will crowd your
house to capacity. Here is something
that is not a gamble — it is a sure
thing.
RESERVE for Dorothv Phillips in
"DESTINY" now. >iew it at
your earliest convenience. You'll
find it a real Jewel in everything that
makes a great picture. And you'll
find "The Heart of Humanity" crowds
once more filling your theatre. Get
in touch with your nearest Jewel
Exchange without delay.
1096
11 IE MOVING PICTURE WORLD
Mav 24. 1919
-i^^-
Bookings
{imply Pouring In on
the Famous Ten 2-Reel
AraoNE Smith
STORIES
featuring
EMicM
with Eileen Sedgwick
and Special Cast
THAT'S precisely what is happening on this series of
ten special Eddie Polo pictures in the famous "CYCLONE
SMITH" STORIES. Exhibitors didn't have to look twice or be
told or gold on these ten SPECIALS. They have booked and are booking
them as though twenty-dollar gold pieces were being offered for $10.00.
Have your exchange project these pictures for you and you'll immediately
see why. GET YOUR CONTRACT IN WHILE THE GETTING IS GOOD.
I •♦/-'.■ J^l
NOW BOOKING THROUGH ALL UNIVERSAL EXCHANGES
Mav 24, 1919
THE MOVING PICTURE WORLD
1097
^ The
Big Three
Ncwx Wcekliex
Now on the Majority
of the Screens of America
That the "BIG THREE have a
larger representation on the screens of
America is proven by the enormous
number of bookings covering every
State in the Union.
Theatres have come to realize at
last that people want news when it's
new. That's why International re-
leases three iveeklies for no one weekly
per week can give you ALE the
news when it's new.
IVith the huge globe covering
staff of cameramen and news experts
your house is insured of all that' s new
in the world's happenings every
week regularly as clockwork.
Along with the three a week news
pictures that will keep your house
miles ahead in all that's up to the
minute, you get the famous TAT)'S
side splitting'' INT>OOR SPORTS"
cartoons that millions read about
every day in the year. You have a
triple advertising advantage in being
able to announce the "BIG THT^EE,
with three brand new news iveeklies
each week. Then you have the
added advantage of TAD'S funny
cartoons that will bring the crowds
back regularly every week. Tut
your house in the lead by showing the
"BIG THREE. The majority have
booked. How about you f
PRODUCED BY INTERNATIONAL
NOW BOOKING THRU ALL UNIVERSAL EXCHANGES
1098
THE MOVING PICTURE WORLD
May 24, 1919
CENTURY COMEDIES announce a series of 12 sensational
vild animal comedies, each in two amazing reels of whirlwind
action, dare-devil stunts and side-splitting laughter; entirely
new and utterly unusual. Released — ONE A MONTH.
Two of this series already released— "LOONEY LIONS AND
MONKEY BUSINESS," and "FRISKY LIONS AND
WICKED HUSBANDS"; and so wonderfully done are these
first two pictures that the Marcus Loew Circuit has given
them 65 days' booking so far.
Here's something extraordinary for your house — something
new and thrilling. Twelve big winners. Contract now for the
entire series of 12 and give your people the treats of the
season. GET BUSY!
CENTURY COMEDIES
JULIUS STERN, President
1600 BROADWAY NEW YORK
'\
Will you come to our party?
\A/e are seven years old. That makes us the
oldest producing and distributing child in the film
business in the United States.
So we want you to celebrate with us.
If you are using any of the Universal product, you
need no further invitation. But to those theatres
v\/4iich have not been using Universal pictures of late,
we wish to say just this: — Join our celebration by
running as many^ Universal pictures as you have room
for during June, our i^nniversary Month.
\ if you are all booked up, squeeze in at least one
Universal picture, so we can say that every theatre in
he laiQd attended our party. ^
C^lebr^te the fact that the Universal has always
been a nevef-failing source of supply; a source you
could always come to when you found disappointment
elsewhere. \
Celebrate the fact that there is one company in the
business which hais never sky-rocketed, but has shown
a sure and steady improvement in quality.
Celebrate the fact that the Universal has never
participated in smooth schemes to "do" the other
fellow, and is always doing its level best to check the
rapid rise in picture costs.
Celebrate the fact that the Universal has never had
time nor inclination for stock-jobbing, cut-throa^^
business methods or other misbegotten ideas which
have been a curse on the whole industry ^but
that we have spent all our time, moneyand energy on
improving, improving, improvi;^ig'^r pictures.
We believe our Jev^els and our Universal Speci
Attractions are the finest pictures on the market. We
believe there is no comp^irison between the news,<-reels
W3 handle and an>^ther nevv^s-reels. W^ believe
our serials show th^ result of long years of^xperience
and study. VVe believe our comedies o/e, unsurpass-
able. VVe believe our whole product is t)ie best that
the best theatres can find and we believe" our ideas o^
prices are reasonable and fain
The Universal in all its seven years never made
such good pictures as it is making today. And it
never had more youthful pep than it has today,
even though it is the oldest and staunchest of all
companies.
We hope every theatre in the country will
run at least one Universal picture during Univer-
sal Anniversary Month, whether it happens to be
a feature subject or a short subject.
caiG
vorsci
For June
600,000 Red
Book readers
This is the
full-page ad
appearing
in June
Red Book
in which •
"The Final
Close-Up"
ran as a story.
^The Red Book Magazine
Page
S^memberMra IMffxi
me FINAL
ClASE-UP?
v_ ^.
Good news for
those who
know the story
and those
who don't ■>■
An example
of Famous
Players-Lasky
service in
helping you
cash in on
PARAMOUNT
PICTURES — •*►
That's service !
I The picture
I is better
than the
original story.
Hook up
with this ad
in your
exploitation.
Let 'em know
it's your ad.
Sj6ei in ihe pjciwesi
Cparamomt
A
X
— \.\. t\..ir
\
1
"UiJi'Zj^^
O^
In the literature of comedy as in the literature
of drama, Famous Players 'Lasky Corporation
steadily maintains its policy of picking the best
for Paramount and Artcraft Pictures.
"The Final Close-up" is one of the greatest light-comedy
yarns that ever appeared in The Red Book Magazine.
How your sides ached over the pickle Nora got in at
Winchester-by-the-Sea !
She, bargain-basement ingenue, ruffling it with the country
club set — and caught with the goods.
The story is good — but the picture! well, see it/
JesJ'9 L . La/'ky
prerenzj
SHIRLEY
MAJ*ON
' Zi^FINAiCLOiE-UP"
^ CpammoimtCf>icture/
By Royal Brown Scenario by Julia Crawford Ivers Directed by Walter Edwardt
AT ALL THE BETTER THEATRES SOON
■S^^. FAMOUS PLAYERS-LASKY CORPORATION ft
•^^^^^/» '^^^'■PH EUKOR P^i JESSE L LASKY W.» Pres CECIL B DE MILLE D-nKtvOtn
*',J^^lU/PS i./lt ^-T^EW TURK,
lay 24, 1919
THE MOVING PICTURE WORLD
1101
An ARTCR AFT Picture
Money-Talk
J\/TO ST folks wont take another s word as to the value of a picture. But
when reviewers say this sort of thing about ''The Money Corral,"
they'll go see for themselves. There's a reason. Use these reviews in your
ads. They sell the picture to your patrons :
"The picture never wants for action.
Naturally it carries a big suspensive
value, for everything is arranged to get
the most of every scene. The humorous
and sentimental touches give the picture
tone and quality. Hart's resourcefulness
is brought out with unerring skill. Jane
Novak is appealing as the girl." — Motio)i
Picture News.
"The story offers Mr. Hart excellent
opportunity of the heroic sort that has
made him famous, and is a decidedly
agreeable vehicle.'' — A''. Y. American.
"An interesting amount of comedy, an
unhackneyed story and originality of
locale, like all Hart films, it is admirably
staged. No star on the screen is more ex-
pert at gauging his own type or works
with more certain technique. Most audi-
ences will like the picture immenselv." —
A^. y. Telegraph.
"One of the best productions Hart has
put out. It has action galore, atmosphere
in plenty, and a really appealing touch of
sentiment. Not only correct in atmos-
phere, but moves with a snap right from
the opening scenes and never permits the
interest to wander." — JVid's.
"Fits the star to perfection. Moves at
a rapid pace and embraces all sorts of
exciting fights, tense moments and brisk
by-play." — Exhibitors' Trade Review.
"A change from the ordinary, a com-
plete and satisfactory performance in
lead, support, directing and nature of
story." — Moving Picture World.
"A good, thrilling Hart movie." —
.V. Y. Sun.
"A flock of punches. The star has
every opportunity to display his prowess
with his gun and in horsemanship. Thrills
shot into the action make it well worth
while." — Variety.
"Good entertainment, with Hart at his
best." — .V. Y. Times.
By Charles Alden SeUzer in "Argosy." Scnario by Lambert Hillyer.
Directed by Lambert Hillyer. Photographed by Joe August. Supervised by Thos. H. Ince.
|*» FAMOUS PLAYERS -LASKY CORPORATION
ll ADOLPU ZVaSORPres JESSE L.1ASKY Vice Pres. CECIL B.DEMIIXEB/nsato-Oenerai
<y <-T>IEW YORK_ J
7'/
1102
THE MOVING PICTURE WORLD
May 24, 191*
Jesse L. Lasky presents
Cecil B.
DeMilles
PRODUCTION
For Better
, For Worse
\ An ARTCRAFT Picture
,, r
BY EDGAR SEL>^.'YN ,
SCBNAP.IO av
JEANIE MACPHERSON
<t
The Critics^ Chorus
FOR BETTER FOR WORSE should con-
vince any doubters that may be left that
Cecil B. DeMille is a great producer. It is one
of the greatest pictures that has appeared on the
Artcraft program." — Exhibitor's Herald.
"New in [theme, action, plot, development, it is
the sort of a picture that will add patrons to
your list, get your theatre talked about and
do excellent business whenever and wherever
shown." — Exhibitor's Trade Review.
"Technically [very nearly flawless, one of the
most significant productions of recent months."
—Wids.
"Another one of the perfectly human dramas
that DeMille produces. Never once does he
disappoint." — A^. Y. Tribune.
"Rich in matter that lies close to the heart of
today." — Mooing Picture World.
"Times are almost innumerable when the skill
of the director faiily makes the heart cry out."
— Motion Picture News.
And so say they all of them, without a
dissenting voice. You and your audi-
ences will say so too.
By Edgar Selwyn Scenario by Jeanie Macpherson
{/jStlHi^. FAMOUS PLAYERS-LASKY CORPORATION MM.
•. Orfw ."J •""""'""'^ ''
■r^i^mi!
• t>
e^
"W^
/
n.
te
May 24, 1919
THE MOVING PICTURE WORLD
1103
! JESSE L. LASKY Presents
N/l V I A M
MAR
JS4i,
-3S^.-
,ft^«'
/,
^^^
mn
Oh, Johnny!
IT'S lucky you had such
* a home'town girl who
just couldn't wait for
things to happen, but step-
ped right out and made
'em happen.
A photoplay adapted
from the Colliers' story
"You Just Can't Wait,"
by Oscar Graeve — A tale
of young love and ambi-
tion and temptation, that
will entertain and charm.
Stick to "The Home
Town Girl." She's right!
V. FAMOUS PLAYERS -LASKY CORPORATION (/
THE HOME TOWN GIRL
in
Jldapied Prorrif^os^ Can't Just Wa
By Oscar Graeve
' ^CpammoimtQ>ictuw '^:zt'^^^
1104
THE MOVING PICTURE WORLD
May 24, 1919
Some excellent advice from p.s.HARRi$d
In the motion picture news of- MAY 17, PACE 3266
^ ==^= Production
actor, who, as a .^ coUaborat on ,,
pictures, alone *{^i directorial skill. ^ tion
->?'l,'r ' hf Plctu^v- .^" ream? of a.pict-e
I
.aor, who as UJ-- collaborauou ;^^^:- ^^^^, ^or the b^^^^ ^^.
pictures, a^Jf .^Sis directorial skU- ^^^^^ction ^^ "^ iould f rom
ample P^,^^?^^^f picture, as an armuc pr ^ ^^^^^^^ w^^^^^u'
Kow ^or the P ^^ ^^^r dreanit ^ .^^elf w^^'^^^t^ining such
tertainment: Have^/ scene untoia without contaming
^^-•^ou^^'^^ck ^^^^'o^^^^^^^^ ^TtTe pictures re-
givmg you f ^_^^d make you ^^v;^ j^aiority of the P ^_proof
Situations as wo^l^^ present ^^.^^^^ura blunt-nerved shocKP^ ^^
^^^^^!5 hatTarf and jolts an^^^^^Xe' characters act ^nd^^^^ ^^,,
leased, that 3^^^ ^^ ^hicti l^J: ^ich wiU not ^^
^^^rrhuinan'belngs ^ould '^ a P^cture^^ ^^^f ,Cr 'goo^" enses
^'^""^^ theTdge of your P^eat' "1^ harmony with y^/^/ situation of
sit on the eag ^^^L nf the story and every ^^^^
every particle cu j ^^ought of trie ^ ^tily that u ^ ^^^
i- ^^^"J?uJ^eThS wUl make yo^^f ^^e uP ^^ ^^fTs'^hTone ^
it; a picture tnd down ana g ^omen ^^^J^ product of
you hang 7°^J^.^^? Well, " Oh, ^ ou ^, ^^.^^ ^^ Cffragism
h''' fave af h'ard, 1 P^^^^^^e on that sex, a^^^n Vote/' in
You l^ave au ^^ a^%;^!, of "When "^^f!." pictures
this war. ,This Pi^^ production ot y^^rs ago, V ^^^^
loomjormoxi^^^rsr^?^^ you automaticahy^
thiTc^HiHe^^ cause, but^^a^^^^ ^^^^^^^ Para
further the oe ^^^.^^ ones,
shut out some
Length, 5 reeis.
»I»J»I >.■»•" *•!«■.
k*.n
^<Ok
;1 FAMOUS PLAYERS -LASRY CORPORATION
7* ADOLPH ZllKOR/'rw. JESSE l.LASKYt'/ccPrt'x C£CILB.DE.MWlE DircctorOcnerul
■-NEW YORIC
■dor Gen
ini
n
May 24, 1919
THE MOVING PICTURE WORLD
A TRIPLE STARRED SPECIAUi
MITCHELL LEWIS6 FLORENCE TURMEI^
///
I
* r-
,\i
;«>a.
wM\l
* A CODKI NG GOOD STORY A^
^T'WO BIG MONEYGEITING STARS ^k^
^EXCEPTIONAL PMOTOGRAPUY^^
AND UNEXCELLED SCENERY ^
A SPECIAL PRO-
DUCTION IN SIX
PAOTS WITH AN
UNUSUAL CON-
VINCING CLIMAX
SOLD TO STATE
PIGMTBUYER5
ON AN UNUSUALLY
LOW BASIS
NOWBCDKINGAT
YOUREXCUANCE
lA^,
FOR OPEN TERRITORY WRITE
ARROW FILM CORPORATION
W. E. SHALLENBERCER, Pr«^iclerN +
CANDLER BUILDING. 220 W ^2'^'' ST. NE>iy VORK
^ 111!
-y
1106
THE MOVING PICTURE WORLD
May 24, 1919
Owing to an unavoidable delay in delivery of the special paper stock, Oliver
Films, Inc., is compelled to postpone for a brief period the use of its artistic
inserts. This space is reserved for their continuance.
The acme of serial achievement is indicated
by enthusiastic reports of exchanges and
exhibitors.
HARRY GROSSMAN, Presents
HERBERT MARGARET
RAWLINSON AND MARSH
IN
"THE CARTER CASE
JJ
A FIFTEEN EPISODE
' ■
CRAIG KENNEDY
.SERIAL
story by ARTHUR B. REEVE and JOHN W. GREY
Produced under the Personal Supervision of HARRY GROSSMAN
OLIVER FILMS, Inc.
I. OLIVER, President
Three Hundred and Eight East Forty-eighth Street
NEW YORK CITY
ARRANGE FOR BOOKINGS NOW
ARROW FILM EXCHANGE, INC.
1235 Vine Street - - Philadelphia, Pa.
DAY FILM CORPORATION
412 Ferry Street - - - Pittsburgh, Pa.
SAMUEL GRAND
48 Piedmont Street - - Boston, Mass.
STERLING FILM CORPORATION
1417 Farnum Street - - - Omaha, Neb.
SUPER FILM ATTRACTIONS, INC.
1209 E Street, N. W. - Washinston, D. C.
CELEBRATED PLAYERS FILM CORP.
207 South Wabash Avenue, Chicago, III.
PIONEER FEATURE FILM CORP.
126 West 46th Street - New York City
REGAL FILMS, LTD.
21 Adelaide Street, W., Toronto, Canada
CRITERION FILM SERVICE
67 Walton Street - - . . Atlanta, Ga.
MIDWEST DISTRIBUTING CO.
Toy Building ... Milwaukee, Wis.
I'orciiiu Rights
EXPORT & IMPORT FILM COMPANY
729 Seventh Avenue
New York City
nnouncin
J. Parker
Read Jr/s
presentation of
r
>
^i> ..
r&*«^v*l
m.
CLALl
jg^te
C. GARDNER SULLIVAN
PersonaU:g Supervised ^
ALLAN DWAN
¥.¥. HODKINSON CORPORATION
527 Fifth Avenue, New York City
Distributing through PATHE Exchange, Incorporated
ost Jmuriom
Gowns and riches to whet the dreanis of any woman who
ever lived.
The Street of the Beggars in the Kingdom of Misery — the
sweet, dream-laden odours of the East. The fumes and
scents of the drugs of forgetfulness.
A love that whipped the strange devil in a beautiful wom-
an and sent her back to look her husband and the world
in the eye unafraid.
Motherhood -
The thing
that will
not dir!
}pecia
I ProaiM
Fascinating Paris — Enchanting Cairo.
A sun-blistered, palm -clustered oasis
in the sand-stung Egyptian Desert of
Sahara.
An American civil engineer and his
beautiful young wife, the most adored
and admired woman of the world's
gayest city, eating her heart out from
sheer loneliness in the burning sand-
sea, ruled by the mysterious Sphinx.
A fabulously wealthy Russian Baron,
with the craft of the fox, weaving his
dream of luxury and extravagance into
the mind of a fiattery-loving woman.
A deserted husband and wonderful
child driven into the Street of the Beg-
gars almost beside the walls of the op-
ulent House of the Dawn, where the
wife and mother fights the battle with
her own conscience and again flees into
the silent desert to remake the man
whose mind and life she wrecked.
These are the stories that build the
heart and mind-throbs of "SAHARA."
Love and rejection. Temptation and
flight. Conscience and maternal in-
stinct. Retribution and reparation.
The drama awaits you. ENTER NOW !
THE CAST
Of Perfect Players
Mignon LOUISE GLAUM
John Stanley Matt Moore
Baron Alexis Edwin Stevens
The Boy Master Pat Moore
Mustapha Nigel de Brullier
Environment: Paris and Cairo of today.
The Desert of Sahara.
Technically one of the most heautiful pro-
ductions you have ever seen.
¥.W. HODKINSON CORPOK/VTION
527 Fifth Avenue. New York City
Thstributing through VMHt Exchange, Incorporated
May 24, 1919
THE MOVING PICTURE WORLD
1107
^is Writes the Ticket "on
the Next Tweh^e Months in
the Film Business.
The selling of individual pictures is
the hot flame to bum the dross and
slag out of the product of the film
market.
2. As the number of pictures that the
exhibitor supports no longer can be
made to carry the weak ones, economic
conditions will force a rearrangement
ot the plans of those who have been
making film to support their producing
and distributing machinery. This will
mean consolidations, realignments and
affiliations, particularly on the part of
the smaller Producer-Distributor con-
cerns if they are to successfully com-
pete with a larger concern. Of greater
importance to YOU, the Exhibitor,
will be the fact that all of these con-
cerns will, by the issuing of stocks or
securities, place values on the basis of
what they think THEY ought to have.
And, as usual, they will call upon you
to bear the burden of carrying them.
3, After these realignments there will be
concentrated in the hands of the Pro-
ducer-Distributor concerns a stream
of' quality product without which your
theatre cannot exist. This product
will be the life blood of your business.
Economic conditions and modern
merchandizing methods will then force
the national operation of theatres, in-
stead of individual operation and you
must pay for this life blood with the
virtual ownership of your theatre.
In no other way can you satisfy the
fictitious values placed by these Pro-
ducer-Distributors on their businesses
at this time and in no other way can
these businesses exist after their long
debauches of bidding against each
other for stars, directors, books etc.
4. Only one concern in this business
sees this condition clearly. Unthink-
ingly, you exhibitors have been help-
ing create the very situation that
menaces your independence. Only
one concern has been building for
years to meet this condition. Only one
concern will, at the critical moment to
you, as exhibitors, have a stream of
life blood for your theatre that you
will be able to obtain under con-
ditions that will swell your profits
instead of swallowing them. Only one
concern will be able to use the general
confusion for the exhibitor's and its
own interest.
Don't you think it highly advisable to you to make a connection with this one, ex.
ceptional concern? Don't you think it advisable to support it while you can
without injury to yourself, thereby establishing the contact with the stream of life
blood that you are going to need, perhaps as quickly as the next six months ?
In proof and support of these definite forecasts we have prepared one of the most
dramatic books you have ever read about the motion picture business. It is entitled
"12 Years" and wiU not be mailed to a general list. You must write to get a copy of it.
¥.V. HODKINSON CORPORATION
527 Fifth Avenue, New York City
Distributing: through PATHE Exchange, Incorporated
1108
THE MOVING PICTURE WORLD
May 24, 1919
A MILLION DOLLAR MAN IS READY TO
GO TO WORK FOR YOU
He is one of those oulside big business men that
the motion picture industry has been needing.
He IS a daring, imaginative producer-manu-
t'actuier. He understands the great American
public intelligence. He has the feeling of an artist.
He is sensitive, temperamental — and nervy. He
piles on the costs to do the big things but, by
the Eternal, he produces results.
His name is Benjamin B. Hampton. He knows
the studio, the camera, the screen. He has
deserted big business interests because he believes
the motion picture to be the greatest thing in the
world. He proved three years ago that he knew
what you call '""box office" by bringing, in
association with Rex Beach, the powerful stories,
"The Barrier' and "The Auction Block" leaping
through your Powers and Simplex machines to
turn in profits.
The biggest production advance made in the
past two years is the inauguration of the
Benjamin Bl Hampton Productions
of
Great Authors' Pictures Inc.
leading off with one of the greatest of all American
stories by an author whose following runs into millions
IKeWESTERNERS
The photoplay of the novel by
STEWART EDWARD WHITE
Dynamically directed by EDWARD SLOMAN
and with an all-star cast of world-known screen favorites comprising
ROY STEWART, MILDRED MANNING, ROBERT McKIM,
WILFRED LUCAS, MARY JANE IRVING, GRAHAM PETTIE
Unless you keep "open time" in late June and
early July for this production in your theatre,
some outside daring showman will step in with
"The Westerners" and sweep the town off its
feet. Make your summer motto read: "Get
every outside dollar inside the box-office."
r
~;*C-
;^ »^</ ■-
Benjamin B. Hampton Productions are
released under the stable, quality name and
reputation of W. W. Hodkinson.
WW HODKINSON CORPORMION
527 Fifth Avenue, New YorkQty
Distributing' through PATHE Exchange, Incorporated
May 24. 1919
THE MOVING PICTURE WORLD
1109
What 10 Great Mewspapers Say About
'AS A MAN THINKS "
New York Tribune:
"As a Man Thinks" goes to the very heart
of the problem of human morals and shows
how a frivolous wife, without guilt, makes
her child's father doubt its paternity.
New York Sun:
A remarkable drama deahng with the
single standard of morality; the story of a
good woman in bad company.
Chicago American:
Augustus Thomas' "As a Man Thinks"
shows the impossibility of a single sex
standard unless the standard demands that
men be as good as their wives.
Chicago Examiner :
Augustus Thomas has outdone himself in
"As a Man Thinks." A story that thrills
and grips the imagination.
Cincinnati Enquirer:
Augustus Thomas justifies his great reputa-
tion in "As a Man Thinks" .... Challeng-
ingly dramatic from its first gripping title
to its climax.
New York Journal:
Augustus Thomas' best play is "As a Man
Thinks." A vivid, human drama moving
with intense interest and analyzing one of
life's great problems as only a master can
do it.
Philadelphia Ledger:
Here we have a tremendous sex problem
treated with the hand of a master in por-
traying human emotion.
Chicago Journal:
"As a Man Thinks" tells one of the realest
problems in life. The story shows how a
good woman can cast doubt on the patern-
ity of her child.
Minneapolis Journal:
The majority of America's so-called suc-
cessful playwrights would give their souls
to have written this great drama.
Indianapolis News:
A remarkable woman is the heroine of "As
a Man Thinks." Everyone will want to see
the story of Elinor Clayton.
Harry Raver
presents
AUGUSTUS
THOMAS'
Famous American
Success
ASA^
MAN
THINK£
Starring
LEAH BAIRD
The Picture Girl
Beautiful
Directed by
George Irving
¥.W. HODKINSON CORPOEATION
527 Fifth Avenue. New York Gty
Distributing^ through PATHE Exchange, Incorporated
May 24, 1919
1110 THE MOVING PICTURE WORLD
iSamuel Goldivyn presents
Z7HadgeT(ienriedu
GoldAV^n
Pictures Corp or aii on
Samuel Goldyf^y^n, IPresident
May 24, 1919
THE MOVING PICTURE WORLD
nil
in
Leave It To Susan
S/ T^xi Way lor
D I rede J by
Clarence G. 3 aether
Girl From
Flaibush
They left her in the middle
of the Mojave desert with
one dog and half a dozen
bandits. She tied them up
and brought them in and
married the handsomest.
Tell that to the loyal legions of
Madge Kennedy admirers in your
city and what will be the answer?
Full houses.
You can't keep them away from
this dainty bit of Eastern feminin-
ity who turned out to be a regular
"two-gun woman" when the West
gave her the Great Test.
1112
THIL MOVING PICTURE WORLD
May 24. 191^
Qoldwvfn Distribut
May 24, 1919
THE MOVING PICTURE WORLD
1113
in iheiv first Capitol Cotnedtf
In a Pinch"
'B
ROADWAY chickens come home to
roost, and they make a lot of explaining
for the young husband who \s trying
to dodge his past.
In their first Capitol Comedy Mr. and Mrs. Carter De
Haven furnish the kind of snappy, speedy, clean cut fun
which has won this famous team of musical comtdy stars
one of the largest salaries paid any vaudeville act in the
past four seasons. Their drawing power has been tested
and affirmed by millions of just the sort of Americans that
make your biggest audiences.
"In a Pinch" is the first of a series of comedies of
domestic life that will appeal directly and powerfully to
the vast majority of your patrons — the young married
couples who go more regularly to motion pictures than
any other class.
Ask your Goldwyn branch when you can show your
audiences these pictures of the funny side and the sunny
side of life.
itig
Corporatioix
Samuel Goldwz/n, President
U Filler Thai Fills
Almost any short subject can "fill" your program. There is only
one that can fill your house — can put people in those few empty
seats that mean the difterence bet\\'een failure and success.
The Ford Educational Weekly can do this by bringing you neW
patrons.
Not just people your competitor has had. If you can take them
away from him, he can do the same to ;pou.
NEW patrons — 100 per cent new. People who don't ordinarily
go to picture theatres. That is what you need, and what the
whole industry needs.
You can get these patrons u-idi just one thing — the sort of film
the newcomer likes and remembers and talks about — the scenic
and industrial pictures of the Ford Educational Weekly.
The pre-eminence of the Ford produa in its field is granted by
every e.xhibitor who applies those two vital standards — quality and
drawing power. The new patron recognizes this quality and
becomes ''a regular."
FITZPA.TRICK
-^.S-McELROV
Sole Et'pK>s«ita1iVfc>s
FORD MOTOR, CQ
Alotion. PictuTv
Liioratories
The name Ford is a guarantee to a vast army of Americans. The
Ford Weekly draws new patrons as no other single unit in pictures.
Call it a ''filler," i£ you like.
It will fill )-our theatre.
GOLDWYN DISTRIBUTING CORPORATION
Samuel Go!dw-)Ti, President
FORD EDUCATIONAL
WEEKLY
MARY
PICKFORD
CHART JR
CHAPLIN
DOUGLAS
ivMRBANKS
D-V
GRIFFITH
Revolution!
The things that were and the things that are, are good
only to build upon, ^^hen present conditions become
intolerable we must either throw them off or sink under
their weight.
For years the motion picture industry has been bound
by traditions and customs, by practices and methods
that have not only outlived their usefulness but that
have fostered the growth of many burdensome evils.
These we are casting from us, and are embarking on an
era of progress and prosperity that demands full freedom
of action.
In protest against the antiquated and obsolete methods
of distribution which hindered their giving of the best in
their power, Mary Pickford, Charlie Chaplin, Douglas
Fairbanks and D.W. Griffith, admittedly the four great-
est individual producers of motion pictures, have cast off
these shackles of yesterday and have organized to dis-
tribute their product on a basis that means absolute and
complete independence for the exhibitor.
At Last^REAL Open Booking
United Artists Corporation, for the first time in the
history of the industry, makes possible the booking of
the supreme box-office attractions of the screen hi^ the
individual picture onl-g.
Gone is the program, that relic of filmdom's dark ages,
and its modern substitute, the star series. In their
stead is the only sound basis on which an exhibitor can
run his theatre— the booking of individual pictures on a
standard of pure merit.
United Artists Corporation will deal with exhibitors by
the single picture only. The booking of each release of
each of the four producing units will constitute a separ-
ate and distinct transaction, so that at no time will there
be any obligation that will prevent an exhibitor from
running his own affairs in his own way, free from the
dictates of those whose sole business it should be to
serve him.
This is revolution— yes; but we are striking the blow for
the exhibitor, not at him. We are tearing down a forest
of dead wood and are planting in its place a new, live
growth whose fruit will be greater profits for the exhibitor
and the full liberty in which to benefit by those profits.
OSCAR A. PRICE, President
HIRAM ABRAMS. General Manager
The Ma^ic and Wonder of
Their Art Have Made Them
Supreme
Inspired artists, all, by every test and
trial. They have no rivals; there are
none to challenge the high places they
hold; even imitation dares not aspire here.
Each in a distinct field, bringing ever fresh
creations, their permanent hold on that
most fickle of all things, popularity, is the
best evidence, were any needed, of the
superlative quality of their art. They
are what they are through sheer merit,
set on the heights by the millions in
whose esteem they will always stand
unmatched.
Their Independence Gives Them
Production Opportunities
Undreamed of
That new and hitherto undreamed-of
heights of production will be attained by
these artists is assured. Each will pro-
duce but four pictures a year, taking time
to realize so much that they have here-
tofore been unable to accomplish. Under
their new arrangement, from script to
screen their productions will have every
resource and aid available, months for
work where they had weeks before, and
absolute freedom for the full expression
of their own personality. The motion
picture of today scarcely ofi^ers a standeird
by which the forthcoming productions,
made under such conditions, can be
judged.
l^nn^
DOUGLAS FAIRBANKS
Their Comhined Following
Is the Life Blood of Your
Box-Office
How different might have been the story
of the motion picture had it been denied
the ineffable charm of Mary Pickford,
the joyous adventurings of Chaphn, the
breezy, lovable, two-fisted manhood of
Fairbanks, or the searching study, the
deep understanding, the inspiration of
Griffith. Concentrated in the person-
alities of these artists are the elements
that have made the motion picture the
giant that it is. They are the very heart
of the appeal that the screen makes to
the masses. Their followers are the
motion picture audiences of today.
Better Pictures Than Ever
and Genuine
Open Booking
All of this advance in production is to be
backed by a selling policy equally progres-
sive and far-reaching in its departure from
time-worn, oppressive methods. Genuine
open booking is here — the day in which
the exhibitor may buy a single picture
without any entangling agreements, con-
ditions, obligations or penalties. It is the
day of sound business, the application of
common sense to motion picture rental,
freedom for the producer and the exhib-
itor alike. United Artists Corporation
opens wide its doors and discloses this
new era in film commerce.
^cTirst refease
on (SQptQinoQvlstl^l^
A
DOUGLAS
FAIRBANI<:S
Picture
Bookings now being made
in order of their receipt
ni
CTnlTT
OMI
OSCAK A. PRICE, Pr-esklent . HIRAM ABRAMS, General Manager
Executive Offices — 72^ Seventh Avenue. New York
! May 24, 1919
THE MOVING PICTURE WORLD
iits
The Real Reel ComGdian
In a series of two-reel come-
dies based on Bide Dudley's
stories in the New York "Even-
ing World."
'The Office Force
»»
The Acme of Comedy Film
Production
Hilarious, Yet Distinctively
High Class
BROADWAY'S FUNNIEST
COME DY STAR
JOHNNY DOOLEY as the office boy brings
a new characterization to the screen. There
is something about him that makes you
laugh every time he walks into the picture.
JOHNNY DOOLEY'S unusual acrobatic abil-
ity, his four years of European pantomime ex-
perience and his unique way of putting over
fun will make him universally popular. Right
along with Johnny goes a story which holds
your interest, and jam full of laughter. Speed
and "Eye Gladness" are expressed in the
"Dooley Beauty Brigade," which is shown in
every Johnny Dooley picture.
Details of distribution will be announced
when completed.
JOHNNY DOOLEY FILM COMEDIES INC.
C.U.BACH President
€4
^
LONGACRE BUILDING
NEW YORK
'BS0 :
<r
TT
DING! DING!
Here it is —
Let every laugh ring
up fares in your
box office!
ALBERT E. SMITH presents
FARES AND
FAIR ONES"
A MONTGOMERY
AND ROCK
Big "V" Special Comedy
VITAGRAPH
The Big Splash of Comedy Releases —
JAMES
AUBREY'S
New Big "V" Special Comedy
"TOOTSIES
AND
TAMALES"
Directed by Noel Smith
VITAGRAPH
ALBERT E. SMITH, President
'a
A Potpourri of Pep, Punch and Peaches—
The Get 'Them 'In and Mal^e -Them -Laugh Sort!
Sign a Vitagraph Contract for CORINNE GRIFFITH Pictures'
VITAGRAPH
ALBERT E. SMITH
presents
o^^
by Shannon Fife
Directed by Tom Mills
Here's a feature worthy of all the extra advertising and exploitation that you^'can
possibly give it.
It's a powerful story — a segment of life itself — that holds an appeal and a message
for every woman in the world
'THIN ICE" is the story of a girl who took chances — not because she wanted
to, but because she had to. She was skating on thin ice — for a purpose. Imagine
beautiful Corinne Griffith in this sort of a role— and with this supporting cast : L. Rogers
Lytton, Charles Kent, Eulalie Jensen, ■ Walter_ Miller, Henry G. Sell, Alice Terry,
Jack McLean and Walter Horton.
Sign a Vitagraph Contract for CORINNE GRIFFITH Pictures
THE MOVING PICTURE WORLD
ALBERT
The Man
Who Adapted,
Directed and Made
"THE RED LANTERN
S9
Now Heading His Own Company in the
Production of a Series of Special
Features Co-starring
CREIGHTON HALE and JUNE CAPRICE
And Another Series Starring . .u^^v
DOLORES CASSINELLI
ALBERT CAPELLANI PRODUCTIONS
Incorporated
1457 Broadway New York, N. Y.
))PICTURES
—iSFilS
C Ltimiere
WIS J . S E L Z N I C K
presents
CONSTANCE
TALMADGE
■THE VEILED
ADVENTURE"
IBy Julia Crawford I v e rd
Directed bj?
Walter edvtards
"One mere announcement, 'It's a
Constance Talmadge picture, is
^e same sort of guarantee as
ike mark sterling is on silver."
— Mae Tinee in Chicago jTritDUne-
WUIPICTURESI
pUKWMoNiniER
>^ Chas K Harris —
fJr-Jt mUfCS fjS'J^i, %f C^
presents
a word to tne wise on
iBOlStiEVISM ON IRIAL"
MARCUS LOEW SAYS:
"I consiaer 'Bolshevism on Trial' one of the
timeliest Specials "we have ever run. At all
our houses we found patrons eager to see
this long-heralded feature. In those theatres
\\?here the patronage of the so-called foreign
element is strong the interest was simpl}?
intense. We did a smashing business."
Take a tip from the experience of this great showman !
Get in touch at once with the Select Exchange which serves you
(and serves you right!)
SELECT PICTURES CORPORATION
729 Seventh Avenue New York City
M HCIVKS 11
Play These
Three Aces
OLIVE
THOMAS
EUGENE
O'BRIEN
Selznick
exploitation
will give you
a full house
ELAINE
HAMMERSTEIN
.#
©LUMIERE
Secure Selznick Franchises Through SELECT Pictures
Corporation Branches.
''"", ■'■'■"■", I ■'■' ^t.t'i'i'i
"■■'"■•"'- i.u..,au .iwimui. -..i.uMU. uu.t.L... iiu.!. m m.uiij.p.
YOU CAN'T GET AWAY
From the pulling power of
OLIVE THOMAS
IN
xz
°w^^
''UPSTAIRS and DOWN"
From cellar to garret — a laugh on every step.
Secure Selznick Franchises Through SELECT Pictures Corporation Branches.
J
^^^m
"■■■■'■'■'I iniiir.
EUGENE O'BRIEN
Will make his debut as a Selznick star in
-mm
THE PERFECT LOVER
From Leila Burton Wells' story, "The Naked Truth."
Secure Selznick Franchises Through SELECT Pictures Corporation Branches
^/
i ; i
i.i
i : i i
(;
EUNICM
■"" '~^TT
'"■■'■I!'.'' ' ;^'iiini! II. UU.
"'I' l-.-'
ELAINE
HAMMERSTEIN
In a series of eight
splendid emotional dramas
yearly, beginning with
S. Jay Kaufman's
LOVE OR FAME?
Secure Selznick Franchises Through
SELECT Pictures Corporation Branches
1^
Hayakawa's Drawing Power
Has Never Been Disputed
Produclions like this make an an of producing" said
Motion Picture News aboui "A Heart in Pawn."
Hayakawa's work presents something distinctive and
a bit more satisfying than is to be found in random
photoplays "Courageous Coward ' contains a lot that
will interest film fans." said Exhibitors Trade Review.
Bonds of Honor" is intense and dramatic in an enter-
taining way that engrosses one absolutely." Screen
Opinions.
Produced by
HAWORTH
Released by
Robertson -Cole Company
Division of Films
Through
Exhibitors Mutual
Produced by
NATIONAL FILM
CORPORATION
OF AMERICA
Released by
Robertson -Cole Company
Division
Through
Ejdiibitors Mutual
i<4*bi««!»^t'?.;i-.;riiHV,
^TI55S^!JSnB!sgiaBSBPi'8^j?<5w3e?*r»^
m^
Extra. Selecxed
Tannie
)'mRD
PHOTOPIJOr
Powerful pidure? ._.
momenh. Full of tense sifuations.
The BEST fhinq Fannie Ward has
ever done ."
Biq subjecF convincingly donef...
HoldsJnferesF as do few pictures..
Bears all ttie earmarks of a BIG
SUCCESS
Exhibihn Trade Review
"A splendid ftiinq of its kind...
U/orfKy successor of Common Cby.'
Motion Picture f^iev^s
i X^
Oneof tiw finest examples of
continuous suspense... Grippin^
Moving Picture World
"Well uorft) runnincTin any fype
of ttteatre.. Promise SOMETHING
GOOD. Forceful drama kept tense
oil the way thrt>uo1>."
/ ^ VJid's
'""■'«?5--
Without a dissentiii^iHoicerttie-^ie\vers says "QRCAT" oP
FAN Nll£ WARD
in tiie extra selecfed feature
The Crv of the ^Veaic
Pnoduced by Astra Directed by Geo. Fitzmaurice Writfen hy Ouida Ber</ere
PATHE
DISTRIBUTORS
HERBERT RAWLINSON
^ ii ^VLVIA BREAMER
^ IN oiMf. .^--s
J. STUART BLACKTpIV
PICTUR-IZED BY
ANTHONY P. KELLY
FROM RUTH HOU BOUCICAULT S FAMOUS NOVEL
FHE SUBSTANCE OF HIS HOUSE
—— ^ {Love. Marriage & Divorce^
3oo](eJ h DisfrihaM thru „ ;
sTDEPENDENT 5ALE5 CORP. FILM CLEARING HOUSE, Inc.
FRANK G.HALL, PRtsiDtNT.
J. Stuart Blackton's
ARRANGE YOUR
PLAY-DATES
IMMEDIATELY
m
m
s
EM
m
D
Q
D
EXCEPTIONAL;
production bearino;
the same relation to
V— ^^ pictures in general as
a drama of equal worth,
scoring a distinct hit on
Broadway, bears to ordinary
stage offerings.
Mr. Rawlinson and Miss
Breamer are supported by a
company of unusual excel-
lence, portraying the varied
assortment of characters of
well-bred modern life, called
for by Ruth Holt Boucicaults
powerful story, with realistic
skill and a most congenial
sense of "class."
I
Rights Controlled by
Dritish- American
Pictures Finance Corp.
Booked by
INDEPENDENT SALES CORP.
Dislribulcd thru
FILM CLEARING HOUSE, Inc.
FRANK G. HALL, President
llllillllllllllllllllllllllllllllllllHlllllllllllPIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIII^
May 24, 1919 THE MOVING PICTURE WORLD 1123
"WHOM THE GODS
WOULD DESTROY"
Produced by MACAULEY PHOTOPLAYS, Inc., from the sensa-
tional Novel by Charles R. Macauley
A mighty pictorial presentment of the forces
that have swept down through the ages,
wrecking human loves and human happiness
— sweeping torn and bleeding derehcts of
romance and idealism from their paths with
brutal force.
It is a mammoth spectacle that took eighteen
months to produce with a cast of twenty-
three principals and eight thousand others —
sixty-one great interior sets and thirteen
massive structures for the stupendous ex-
terior action.
A GIANT NOVELTY
AND NOVELTY GETS
THE MONEY
A "First National"
Attraction
1124
THE MOVING PICTURE WORLD
Mav 24, 191C'
"The Auction of Souls" in the Turkisii Slave Market.
At Nis'iii Aurora and IKr dirl Companions Are Tied i
Horses to Prevent Their Escape.
That $10.00 per Seat Picture
AT THE STILLMAN THEATRE, CLEVELAND,
One of the finest houses in the country,
playing to a very high class clientele.
^4
It had broken all records for the first two days of a
week *s run at the time of going to press, and will
undoubtedly hang up a new week*s record.
THE AUCTION OF SOULS
^9
Wild Turkish liandits Coiuc I'pon Helpless (.irl Kcl'ugees
Escaping in the Desert.
urkish Soldiers Haid English Mission and Carry Armenian
Girls Away in Slavery.
May 24, 1919
THE MOVING PICTURE WORLD
1125
■
M^^l
Wi
^; ' ^^^^^^^^^^^^^^^1
BJ
jj^Mj^^ ' ^^^^^lii^'^iiil^^^B^ jBB
B|^^Fn
■ ^1% /^jB
L^&
9Bft>I^SHb*Qlfl
i
^sr^ma\^ itS^SSt
Hhs
The Turkish Soldier Drags the Beautiful and Unwilling
Captive to the Tent of His Captain.
Aurora and Her English Friend, in Harem of Turk Pasha,
Fearfully Awaiting Summons to "Betrothal."
rhe Box Office Sensation of the Year
LOEWS METROPOLITAN, BROOKLYN,
The biggest theatre in the world, for the first time in its his-
tory, was unable to accommodate the crowds and
Turned Away Thousands — yes thousands!
Starring
VURORA MARDIGANIAN herself
Sole Survivor of Half a Million Armenian Girls
'k
jf^i^
Mothers Bury Young Girls at Night to Save Them from
the Attacks of the Brutal Turks.
Aurora Mardiganian Sold to Turkish Pasha by Kurd Chief
Who Captured Her. :"■
NOW'S THE TIME ! NOW!
¥
BOOK EXCEL PICTURES and get
albert ray
elinoTfair
IN THEIR. SECOND WILLIAM FOX PRODUCTION
"WORDS AND
MUSIC BY-"
i FOX
^ FILM CORPORATION
1*
TAKE ATIP FROM THIS
»3s^
'y
a
J
-^
^'
•v»
M
v
V
I • .:;i^
^-^I-
^
tv!
V
(C
f>-Nx
X^
w
^^
)Csr
J^C^^
.W
'^^
DON'T BE LEFT AT THE POSTboow
CAPTAIN Bud Fisher's
MUTT AND JEFF
ANIMATED CARTOONS
PUT YOUR MONEY ON A >A^1NNEr!
"^'^ DISTRIBUTED E>V
ft F C^ >C
FILM CORPORATION
1128
THE MOVING PICTURE WORLD
May 24, 1915
to the
thinking exhibitors
of the count r y
(AND -WE THINK THEY ALL THINK)
In the belief that exhibitors should
have, a voice in selecting the titles
of the attractions they show, we
respectfully solicit their opinions
regarding their preference of any
one of the following titles. We
want this title for one of the great-
est and most timely features ever
offered. Select one of the fol-
lowing:
n
THE WILD OATS HARVEST"
"IGNORANCE"
"THE GREATEST ENEMY"
"THOU SHALT NOT"
"THE SOLITARY SIN"
Address
Box 42
Moving Picture
World
We will absolutel}^ accept the title
preferred b}^ the majority of the
exhibitors.
We would also appreciate sugges-
tions from state rights buyers.
May 24, 1919
THE MOVING PICTURE WORLD
1129
VIRTUOUS
STARJilNG
DIRECTEPBY"
£.K.LINCOLN ' THE BIG. ^ BdlPH INC£ i
SI^TE'RMTS SENSflTm
PROVES A TREMENDOUS BOX-OFFICE SUCCESS
AT
THE FIRST SHOWINGS
FABIAN'S GARDEN THEATRE, PATERSON, N. J.
"Virtuous Men" opened Monday to capacity Business. Is beating Records.
A. M. FABIAN.
GRAND THEATRE, COLUMBUS, OHIO
Opened to tremendous business Sunday. Picture big hit. Looks like record week.
WILL D. HARRIS, Lessee-Manager
STATE RIGHT BUYERS— GET BUSY!
^THURH. SAWXER
^
. HERBERT LUBIN
PICTURES
1476 BROADWAY -NEW YORK- PHONE BRYANT 3271
FOjREIGKT RIGHTS SOLD TO J.ZRAlSrK BROCKLISS INC
1 2';Le SBVEl^TH AVE. NBWYORK
1130
THE MOVING PICTURE WORLD
May 24, 1919
THE FASTEST GROWING MOTION PICTURE COMPANY IN THE WORLD
Photographed
in i\atural Colors
PRIZMA
THE SI PRE. ME
ACHIEl EM EAT
KINOGRAMS
THE VISUAL NEWS
OF ALL THE V\ORLD
The Great Houdini Serial
H
THE MASTER MYSTERY"
"What Shall We Do With Him?"
The 100% Showman's Picture
iS EptModes
"The Ghost of Slumber Mountain"
WORLD PICTURES
present
JUNE ELVIDGE
HERBERT M. DAWLEY'S
One Reel Super-Special
u
THE SOCIAL PIRATE"
Story by E. Forst
Directed by Dell Henderson
"THE UNCHASTENED WOMAN"
"CONQUERED HEARTS"
i(
THE BETTER 'OLE"
or The Romance of Old Bill
Americo'f Mott Famout Poem by
JAMES WHITCOMB RILEY
"LITTLE ORPHANT ANNIE"
UNITED STATES GOVERNMENT PICTURES
"AMERICA'S ANSWER"
"UNDER FOUR FLAGS"
U.S.A. SERIES
"THE UNBELIEVER''
AND
CHAPLIN REVIVALS
PLUS WORLD SERVICE
"A NIGHT AT THE SHOW" "POLICE"
"SHANGHAIED" "THE BANK"
THE FASTEST GROWING MOTION PICTURE COMPANY IN THE WORLD
P R E r E N T 1 N G
CAUL nAUBAuen'r
ELABORATE PRODUCTION
MAIiY M^UHILLOT
hemarkable dhama
TlEeTntDMAH'fWIfE
With
STUART flOLflES
A r THE MAM
And
AT THE WIFE
OPEN FOa IMMEDIATE BODKINGr
SooKEo by: DirTRiBUTEO by:
IMDEPEMDtMT TAUr CCRPOftATIOfl • FILM CLEARING HOUXE IHC.
FRANK O- MALL PRKIDENT ::
The Other Man's Wife
A POWERFUL DRAMA ABOUT WOMEN
Adapted for the Screen by Mary Murillo :: Directed by Carl Harhaugh
jyY man-made laws of tradition evolved
f§ centuries of sex-bound women emeshed
in a slavery of sex. The bond by which
man — ire his natural desire for a mate — has
held her, cheating himself of the Super-Woman.
FRED HARTLEY^ — whose marriage to Bruce Drummond's
daughter encumbered him with a wife who lived
for pleasure alone NED HAY
MRS. FRED HARTLEY— A social Butterfly . . . ELLEN CASSIDY
ELSIE DRUMMOND— Her sister OLIVE TREVOR
J. DOUGLAS KERR — A polished vulture who preyed
on the inborn sympathetic and sacrificial quali-
ties of women STUART HOLMES
BRUCE DRUMMOND— A wealthy ship builder . HALBERT BROWN
MRS. BRUCE DRUMMOND— A real mother . . . MRS. GARRISON
WILBUR DRUMMOND— A spoiled son LESLEY CASEY
JIMMY MOORE— His home his castle, his mother
his queen DANNY SULLIVAN
BETTY MOORE— Private secretary to Bruce
Drummond REGINA QUINN
MRS. MOORE-Who lives for her children . . . LAURA NEWMAN
DAVY SIMON— The pride of the Simon family . GEORGIE JESSEL
BECKY SIMON— His frivolous sister EVELYN BRENT
And a large supporting company of talented players.
TIME-THE PRESENT PLACE— NEW YORK
A Special Production for High- Class Theatres
Booked by INDEPENDENT SALES CORPORATION
Distributed through FILM CLEARING HOUSE, Inc.
FRANK G. HALL, President
\Iav 24, 1919
THE MOVING PICTURE WORLD
1131
V .^^■Jy'S^''-*''' "■'S^' "'''''^ ^'^'---^S^?^'*- i8i!&\~^5889Mli6ir>^iaM«WWiW^""WtBi -
Comin
Ofoon!
A NE\s/
'sCQEEN
FieUQE
Upon Whom "the
Eye? or-the World
are Centered
e
Champfon^<?av(/.\ve/ght Boxer of- the \Jorld
In A Dynamic Seven Pa rt^
Production oi Ex:<raordj'nary
Meri't and Magni'tud©
^.^P CHALLENGE,
d CHANCE
V^MPUNE PRETTY
y?(/Qoy CommerviII(?
DitoQiodby Marry Qevi'er
NOT A FIGHT PICTURE
T2UT a massive, breatK-catching melodrama of the
Southwest, in which the star is simplj) an
ADDED ATTRACTION— an offering, vJhich
in the excellence of its production, the genius of its
direction, the drawing povJer of its star and the gen-
eral appeal of its stop?, challenges the biggest suc-
cesses of the screen, 'pJithout exception.
FOR METHOD OF DISTRIBUTION, ADDRESS
A TRULY BIG "SPECIAL"
A PICTURE with all the sure elements of cer-
tain dra'pOing power, plus a star, vjho for the
next few months will command more interest prob-
ably than anj) other single individual before the
public — a celebrity big in stature, big in screen per-
sonality? and big in follovJing, presented at a time
vChen the attention of multitudes will be greatest-
Continental Pictures' Corporation
Suite 503
1482 Broadway
New York
FREDL.WILKE. President
Or
Suite 924
208 So. La Salle St.,
Chicago, III.
The LOUIS B. MAYER Production
ANITA STEWART
It stood the acid test of box-office quality.
From LeRoy Scott's famous novel of Big Business and Big Pleasure.
Directed by LOIS WEBER
A FIRST NATIONAL
ATTRACTION
Played to capacity for 7 days. At the Strand
Theatre, New York, with the strongest at-
tractions the two big competing first run
houses had ever shown.
1134 . ^ THE MOVING PICTURE WORLD May 24, 1919
A FEW TERRITORIES STILL AVAILABLE ON
"Custer s Last Fight!"
In Tnree Reel
GENUINE "101" BISON
Reproduction of tne most Sensational Incident in tke U. S. Army in wnicn
1000 INDIANS AND 1000 SOLDIERS
Engaged in a Battle to tke DeatK in v?KicK Custer's Troops
Were Completel}? Annihilated
Directea by Taos. H. Ince
NOTE: Advertising matter on this feature includes two
styles of ones, three and sixes — press sheets,
loDoy photos, publicity) stories and cuts —
Wm. S. Hart!
in
TWO SPECIAL TWO REEL REISSUES
"JIM CAMERON'S WIFE"
and
"HIS HOUR OF MANHOOD"
*'Roscoe Arbuckle!'''
in
A NEW SERIES OF TWELVE REISSUES
Address all inquiries to
TOWER FILM CORPORATION
71 WEST 23rd STREET NEW YORK
May 24, 1919
THE MOVING PICTURE WORLD
11.^5
HE popularity of BERT
LYTELL is due to his own
genuine abilities as an actor
plus the splendid pictures with which Metro
has surrounded him^^^ih^ Spender^' yaitk^'and
other successes will he surpassed hy
BERT LYTELL
in jrederick Orrin Ba.rtLett's .Saturdcuj EvenCna shst siorij
OTi^ LION'S DEN
3ij the aubhior of "^Ifxe Spenderl^dapteci and directeci by Georae^- Baker-
fleleciSecL by
M^E T R O
i.
or the first time irt
^ 7 Enable to take care
cf the crowds Dr.Rei-
senfeld, a wi^e show
inan,Kas re-Looked
AZIMOVA
ilig Red Lantern
Ms^ beginning Uune hi
METRO
ry of Broadway
( /HIS is the final proof of the
1 absolute supremacj/ o£ this ^ the
greatest artist of the screen
in
the greatest fwduction of the year
e landstme of success
cannot be stopped^
Exkibiiors - take ad-
vantaae of it NO >V
PICTURES
C O RP O RATION
T
llo8
THE MOVING PICTURE WORLD
May 24, 1919
TO CONTENTS
Advirtising Aids and Reviews 1221
Advertising for (Exhibitors 1183
"All Wrong" (Pathe) 1227
Announce Plans for .Johnny Dooley Films. .1144
Announces New Era in Film Rental 114!l
"Amateur Widow. A" (World) 1227
Among Independent Producers 1200
Arbuckle. Mrs. Fatty, to Appear in Come-
dies 1182
Association Blackballs "Fit to Win" 1141
"Auction of Souls" Great Help to Near
East Fund 1177
"Bachelor's Wife, A" (Pathe) 123.T
Big "V" Continues Relations with Trans-
Atlantic Film 1174
Black to Build Theatre Seating 2,.300 in
Portland 1172
Bloxbc Corporation Formed to Make One-
Reel Comedies 1148
Boston Select Exchange Celebrates 1179
Brandt Tells of New Serial Plans 1165
California Adds to Building Boom 1139
California Film Men Honor Ascher 1198
Champion Jess Willard to Star in Big Pro-
duction 1146
"Cheerio Chums— Hot Stuff" (Buxton) 122.i
"Cheerie Chums— Well, I'll Be Blowed' 122.j
Chicago News Letter 116.'5
"Coming of the Law" (Pox) 1229
Co-operative Exchange in Toronto 1177
Confessions of a Scenarist 1169
"Come Out of the Kitchen" (Paramount) . .122.')
Cotton. Lucy. Broadway Star, Signed by
Gerald Bacon 1148
"Daddy Long Legs" (First National) 1223
Dayton Celebrates Its First Anniversary ... .1160
Dayton Exhibitors Will .\ot Pay Royalty
Music Tax 1150
Des Moines Will Get Two New Houses. .. .1194
Detroit District Divided on Views 1174
Dismiss "Arsene Lupin" Suit Against Vita-
graph 1 156
Enipi'V and Director Hurt in Making "Hell
on Earth" 1174
KiiKlish Pictures Reviewed 1223
Exhibitor Emulates De Mille ; He Goes Up
in Clouds, too 1173
Exhibitor Is "Goat" for Exchanges 1180
Famous Players-Lasky to Star Dexter 1146
Famous Players Clears $350,000 for Victory
Loan 1148
Famous Players to Release Drew Films as
per Contract 1180
Famous Players-Lasky Meeting Opens 1168
Features Build Up Small Town House 1170
Film Stars Aid Triumphant Tour of Veteran
Battleship 1175
Foreign Demand for Robertson-Cole 1172
Form Company in Seattle to Make Scenic
Pictures 1 175
Four Pittsburgh Houses Raise Prices 1192
Fox Expands Its European Business 1103
Garson's "Hushed Hour" Gets Detroit Pre-
miere , 1146
< \HII«>XS A)VI> CARBON ACCESSORIKS.
Specr Carbon Co 1247
KMOCTRICAI. AND MECH. RaUIPlMKNT.
Amusement Supply Co 12.37
Hertncr Elec. Co 1237
North western Elec. Co 1245
Porter, B. F 12.'{5
Reynolds Elec. Co 12.39
Typhoon Fan Co 12.37
I'nivcrsal Motor Co 1235
I-i;\S MFRS.
(Jundlach Manhattan Opt. Co 1250
MKHS. OF INDIISTRIAI, PICTl'RF-S.
Cincinnati M. P. Co 12.50
Cromlow Film Lab 1249
Krbonniph Co 1247
Holh.iikcr Film Mfg. Co 1245
MFRS. OF MOVING PICTURES.
Arrow Film Corp 1105
Hox 42, care M. P. W 1128
Capollanl, Albert, Prod 1118
Century Comedies 1098
Coiillnental Feature Film Co. 1131
Dooley. Johnny, Film Comedies 1115
E.ssanay Film" Mfff. Co 1091
Gates, Harvey, Added to Goldwyn's Scenario
Staff 1142
"God Bless Our Red, M'hite and Blue"
(Jury) 1225
Goldwyn Buys Five Plays for Production In
Ful u re 1182
Goldwyn Plans Publicity That Will Blanket
:4merica 1170
Grauman. Sid. Crowds House with Auto As-
sembling Act .1176
Griffith Opens His Repertory Season 11.58
t
Hodkinson Primes Some Dynamite 1151
How Manager Born Checks Up His Judgment
on Films 1170
How Thomas of Omaha Does Things 1145
(
Ince. Ralph, to Produce for Selznick Pic-
tures 1139
Indianapolis Paetors Renew Fight for Sun-
day Closing 1140
James Gives a Three-Day Benefit ....1195
June to Be Big Universal Month 1142
Kerrigan Organizes Own Producing Company. 1161
"Khavah" (Zion Films) 1237
"Law of Men" (Paramount) 1221
Lenihan Leaves Washington 1197
List of Current Film Release Dates,
1243, 1244, 1246. 1248
Live News from Everywhere 1191
Loew Will Have a 3,000 Seat House 1196
Lovett Is the Efficiency Expert of Olney-
ville 1158
Makes Picture on Stase as Advertising Stunt. 1179
Make Better Lenses Than Germans 1178
Many Aids for New Bennison Film 1144
Mary and Her "Daddy Long Legs" - .1159
"Mayor of Filbert, The" (Triangle) 12.31
McClure Starts Production on "Yellew Bel"
Serial 1175
Mendelson is Bull's Eye Representative. .. .1182
»i'^thodi«t Centenary to Use Many Films. .. .1168
Million-Dollar Company Among New Film
Firms 1160
"Mints of Hell" (Robertson-Cole) 12.33
>Todel Sunday Ordinance Prepared 1140
Moreno's Contract with Vitagraph Extended. .1182
Monopoly Impossible. Says Pathe 114.3
Music Cues for Current Films 1189
National Fire Protection Association Hold
Meeting 1242
"New Moon. The" (Select) 1'223
News of Los Angeles and Vicinity 1161
'^'ew England Doing Big Business 1171
Ninth AnniversFiry of Rothacher Celebrated.. 1167
Northwest Exhibitors to Hold Big Conven-
tion 11.39
On the Screen in Many Cities 1242
Over 10,000 Actors Registered with World's
Casting Head 1144
Pathe News Is Fvfst Film Sent by Air in
r.nnnda 1176
Pennsylvania Has Rill to Protect Exhibitors
Deposits 1174
Personal and Otherwise 11.55
TO ADVERTISERS
Famous Playcrs-La.sky Corp 1099-1104
First National Exhibitors' Circuit. Inc.,
1123-25, 11.32-.33
Fox Film Corp 1126-27
Goldwyn Pictures Corp 1110-14
Hodkinson, W. W., Corp. .Colored Insert. 1107-09
Independent Sales Corp Colored Insert
Jewel Productions. Inc 1092-95
Metro Pictures Corp 1135-.37
Oliver Films, Inc 1106
Pathe Exchange, Inc Colored Insert
Robertson-Cole Co Colored Insert
Rothapfel Productions Colored Insert
S. & L. Pictures 1129
Select Pictures Corp Colored Insert, 1119-22
Triangle Distributing Corp 1090
Universal Film Mfg. Co. ..Colored Insert, 1096-97
United Artists Colored Insert
Vitagraph Co 1116-17
W. H. Productions 11.34
World Film Corp 1130
MISCELLANEOUS.
Automatic Reel Co 12.50
Automatic T. S. & C. R. Co 1249
Bioscope, The 1239
Philadelphia Prepares for the Ball 1193
Picture Theaters Helping Service Men to Get
Jobs 1139
Pisco Leases Vicksburg Opera House 1199
Poland, Joseph F. Author of Many Screen
Plays 1160
"Pretty Smooth" (Universal) 1235
Producers' and Distributors' News 1235
Projection Department 1186
Prisoners Plea to See "Humanity" Film
Gratified 1178
Puts Stewart Picture Over with Photograph
Stunt 1148
Rambles 'Round Filmtown 11.59
Rapidly Renovates Airdome to Show Loan
Film IISI
Rainbow Band to Play at the Minneapolis
Palace 1180
Reviews and Advertising Aids 1221
Rice, Fanny, Comedienne, Signed for Black-
ton Film 1160
"Riders of Vengeance" (Universal) 1237
Riesenfeld Dines Writers and House Chiefs. .1242
Rochester Lawyer Speaks for Sunday Open-
ing ll.'<2
Rothapfel Initial Unit Program 1147
Rothapfel Shows His Unit Program 1164
Rubbernecking in Filmland 1157
"Sahara" To Be a Hodkinson Release 117."i
Service Unit Works Out Combination Pro-
gram Idea 1174
Sherman. Harry, to Produce "The Roundup"
for Screen 1173
Show May Advertise Church 11.39
Sincerity the Keynote of Success 1176
Smith, Guy C, Returns from World Wide
Trip 1242
"Soul's Crucifixion, A" (Broadwest) 1225
St. Paul Showman Fighting Tax on Music
Compositions 11.50
Sunday Shows Mark Opportunities 11.56
.$300,000 Theatre Will Be Erected in South
Boston 11.56
"Thin Ice" (Vitagraph) 12.31
Thompson, H.. Likes Picture Work More
Than the Stage 1176
Toronto to Get 3,000-Seat Theatre, Costing
■ .$1,000,000 1173
"Unpardonable Sin ' Breaks Records in Wau-
kegan. 111 11.56
Unit Overseas for Robertson-Cole 1150
Upstate Towns Fighting for a Sunday Open-
ing 1172
Utica Managers Fighting to Legalize Sunday
Shows 1140
"Veiled Adventure, The" (Select) 1225
"Virtuous Sinners" (Pioneer) 1229
Nova, Hedda, to Play Title Role in Universal
Film 1142
Walters, Percy L., Screens "Come Back"... 1^42
Want Vancouver Censor Dismissed liT.s
Worth While Educational Films 1181
World to Erect Building for Pittsburgh Ex-
change 1178
Chocklett, A. L 12.37
Cinema, The 1235
Classified Page 1245
Eastman Kodak Co 1'219
Holcomb &■ Hoke Mfg. Co 1247
Kinsila. E. B 1249
M. P. Directory Co 1249
Moore. Wm. N 1 245
National Elec. Ticket Reg. Co 12.'?7
National Ticket Co 12.35
Williams, A. F 12.37
MOVING PICTURE CAMER.\S.
M. P. Apparatus Co 12.50
MUSIC AND MXTSICAI. INSTRUMENTS.
American Photoplayer Co 12.37
Professional School of Picture Playing 1237
PROJECTION M.VCHINE MFRS.
De Vry Corp 1249
Master Machine Tool Co 1233
Power. Nicholas, Co 1252
Precision Machine Co 1251
PROJECTION SCREEN MFRS.
Center, H. C 12.39
Gold King Screen Co 1239
May 24, 1919
1139
Founded by J. P. CHALMERS in 1907
CALIFORNIA ADDS TO BUILDING BOOM
San Francisco District Shows Healthy Growth —
Small Towns Respond to Expanding Movement
MORE new moving picture theatres
are being planned in the San
Francisco field than ever before
in the history of the industry, and work
is now under way on a number of large
houses that will be opened in the fall.
Exhibitors express the opinion that this
branch of the amusement business has
never been more promising and every
effort is being made to get new houses
ready, or old ones enlarged, at the ear-
liest possible date. Equipment houses
are booking large orders and service is
being booked farther in advance than
for a long time. '
Plans are being rapidly perfected for
the new theatre of P. J. Hanlon, at
Vallejo, Cal., and this will be one of the
finest houses in northern California.
It will represent an investment of about
$150,000 and will be erected on property
ourchased outright by this exhibitor.
The house will have a seating capacity
of about 1,400.
Small Towns Busy Also.
Albert Gattman, manager of the Nov-
elty theatre, Martinez, Cal., has acquired
the theatre building and has announced
his intention of making extensive alter-
ations. A gallery having a seating ca-
pacity of 250 will be added and a heating
and ventilating system will he installed.
A. A. Richards, who conducts a fine
house at Lodi, Cal., is preparing to erect
a 1,000-seat theatre at Turlock, Cal., and
e.xpects to have work commenced on
this at an earlv date.
Show May Advertise Church ;
Church May Advertise Show
ADVERTISING a motion picture
theatre in a church and adver-
tising a church in a motion pic-
ture theatre may become a reality.
The theatre men of Washington, D. C,
have regretted apparent enmity on the
part of ministers. They have alwavs
co-operated with them to the utmost and
have held open their screen for pub-
licity purposes, and have shown a wil-
lingness to run special shows for church
and Sunday School benefits. This was
particularly true at the Crandall string
of theatres.
Harry M. Crandall, head of this string
of houses, was approached by the pastor
of a nearby church with the request
that a slide be run after the first show
each Sunday evening, stating that serv-
ices were about to commence at that
church. The show is out at about 7:45
—the services will run between the
hours of 8 and 9. Mr. Crandall has
agreed to that, and in turn, made a
counter-proposition to the pastor that
he take advantage of a similar oppor-
tunity by running in his advertisements
Gus Gemanis, of the Crystal theatre,
Porterville, Cal., has announced a plan
for the remodeling and enlargement of
this house before the summer season
commences.
A. L. Hildebrand, manager of the Star
theatre, Colusa, Cal., has purchased a
site on Market street, where he will
shortly open an elaborate open air
theatre.
Brown Brothers are preparing to erect
a large theatre at Salinas, Cal., on a cen-
tral site on Main street. Frank Vesely
will be manager.
Woman Building $2,500 House.
Mrs. Hartmann, of Healdsburg. Cal.,
is preparing to have work commenced
shortly on a moving picture house to
cost $25,000. H. G. S. Tucker is the les-
see. The house will seat about 800.
The San Mateo Theatres Company
has secured an extension of its lease on
the Regent Theatre on Griffity avenue,
San Mateo, Cal., and plans to make ex-
tensive alterations and improvements.
The new moving picture house to be
erected at Benicia, Cal., by Walter B.
Crooks, will cover a lot 50 by 100 feet,
and will have a seating capacity of 600.
It will cost approximately $35,000, and
a $10,000 pipe organ will be a part of
the equipment.
.A.n amusement project known as the
White City has been launched at Hono-
lulu, T. H., and a moving picture theatre
to cost $30,000 is planned. Frank E.
Thompson is secretary of the Board of
Trustees of the promoting organization.
and notices in the daily papers and on
the church bulletin board that Sunday
night services would terminate in time
for the members of the congregation
to avail themselves of the amusement
offered by the motion picture theatres
and to take in the last show of the
evening.
Ralph Ince to Produce
for Selznick Pictures
MYRON SELZNICK announces that
he has just closed a contract
whereby Ralph Ince will produce
for the Selznick Pictures Corporation.
The first of the Ralph Ince productions
will be Eugene O'Brien's debut as a
Selznick star, "The Perfect Lover."
This is not Mr. Ince's first connection
with Selznick productions. It was he
who directed Robert Warwick in "The
-^rgvle Case," one of the first Selznick
productions, when Lewis J. Selznick
launched his open booking campaign.
Following this big success, Mr. Ince
placed to his credit a long list of big
Dhotodramas, notable among which were
"To-day" and "The Co-respondent."
Among the stars he has directed with
distinction are Anita Stewart, Florence
Reed, Olga Petrova, Robert Warwick,
Elaine Hammerstein, and others.
Mr. Ince will begin work immediately
upon the Eugene O'Brien picture, "The
Perfect Lover."
Work on this first of the Ralph Ince
productions for Selznick will begin at
the Biograph studio in a few days. Part
of this big plant has been leased for
Selznick productions, and shortly the
Olive Thomas and Elaine Hammerstein
companies will begin work there also.
Northwest Exhibitors to
Hold Big Convention
WJ. DRUMMOND, who has been
appointed general director of
* the Seattle convention by the
Northwest Film Board of Trade, has
sent out an announcement for the first
convention and ball of the allied mo-
tion picture interests of the Pacific
Northwest to be held July 16-17-18-19.
The convention will consume the first
three days in business and sightseeing,
and on the night of the fourth day the
big movie ball will take place. There
will be nationally known movie stars in
attendance. The convention is being
held under the auspices of the Northwest
Film Board of Trade and its associate
members and will be the biggest affair
of its kind ever attempted in the West.
Motion picture exhibitors from the
four Northwest States, namely, Wash-
ington, Oregon, Montana and Idaho,
will be in attendance.
There will be showings of the latest
embellishments and presentation of mo-
tion pictures and of musical instru-
ments.
There will be many novel and attract-
ive features during the convention that
will be of interest to the public and
to the visiting exhibitors. The execu-
tive committee having in charge the
convention and ball are : L. O. Lukan,
chairman ; W. A. Mead, J. Q. Clemmer,
John Rantz, John Hamrick, J. A. Koer-
pel, H. C. Arthur, Jr., Peter David, W. J.
Drummond, director general.
Picture Theatres Helping
Service Men to Get Jobs
THE motion picture theatres of the
country are doing a great work in
finding employment for discharged
soldiers and sailors, according to Colonel
Arthur Woods, assistant to the Secre-
tary of War, who is in charge of the
task of placing returned men in industry.
Managers of theatres throughout the
United States were recently requested
by Colonel Woods to assist in this work.
As a result of this request, the motion
picture house managers are responding
with patriotic enthusiasm, it is de-
clared, and it is estimated that slides
are now being thrown on the screen
before audiences aggregating 20,000,000
people.
1140
THE MOVING PICTURE WORLD
May 24, 1919
MODEL SUNDAY ORDINANCE PREPARED
New York State Conference of Mayors Drafts Law
Providing for Local Regulation or Censorship
IN response to numerous inquiries
from cities in New York as to just
what other cities in the United Stat
tes
are doing along local censorship lines,
the New York State Conference of
Mayors, the headquarters of which is
located in Albany, has just completed
a draft of a model ordinance providing
for local regulation or censorship in
whatever city is desirous of adopting it.
Ever since Governor Alfred E. Smith
signed the bill which leaves Sunday mo-
tion picture shows in New York up to
the localities themselves to decide, the
State Conference of Mayors has been
flooded with all sorts of requests for
information. The letters indicate that
more than one city proposes to censor
the films that will be shown on Sundays.
Much Information Received.
W. p. Capes, secretary of the Confer-
ence, has secured a mass of information
from such cities as San Francisco, Los
Angeles, Detroit, Cleveland, Chicago, St.
Louis and Rochester, where there is
more or less local censorship of film.
This information has now been issued
by the State Conference and is being
sent to all cities throughout New York
state, and contains a model ordinance
which can be adopted by any city in case
it should desire to exercise the regula-
tory powers that have been conferred on
it by the nassage of the recent bill in
the Legislature.
The ordinance, as adopted by the State
Conference of Mayors, suggests a com-
mission of five members, serving with-
out pay and which shall not contain any
person who is interested financially
in any branch of the motion picture
business. This commission is to be
given the power of free access to all
motion picture houses, and where viola-
tions are discovered, of reporting the
same to the chief of police. Pictures
that have not been passed by the Na-
tional Board of Review can be ex-
hibited if they meet with the approval
of the local censorship body. In case
of protest of a film that has been passed
by the National Board, the local com-
mission can review the same and ren-
der a decision.
Suggest Local Review Board.
In explaining this. Secretary Capes
said that there were some pictures, such
as "The Birth of a Nation," which while
they might be acceptable in one locality,
might not be so in another. In case any
exhibitor desires to show a picture
which had not been approved by the
National Board of Review of Motion
Pictures, the proposed ordinance gives
that person the right of at least three
days before the picture is to be shown
to file with the commission a written
notice of his intention, together with
the name of the picture, the manufac-
turer, the general character, as well as
the date and place of display. The com-
mission will then review the picture, or
any one member is given the power to
review and to approve or prohibit either
in its entirety or in part any pictures so
shown. In case of grievance on the
part of an exhibitor he is given the
right to call for a review of the picture
before at least three members of the
commission.
The ordinance, while effective for all
seven days of the week, is really in-
tended to regulate pictures to be shown
on Sundays. Judging from some of the
letters which have been received by the
State Conference of Mayors recently,
there will be absolutely nothing but the
kindest feelings shown to exhibitors
providing they do not go to work now
and show on Sunday lurid pictures or
pictures of a more or less sensational
nature, and which bear sensational or
possibly rather suggestive titles.
Some Towns May Have Censors.
The majority of the cities in this state,
according to Mr. Capes, will take action
in the very near future, through their
board of aldermen, in determining
whether or not Sunday shows are to
prevail in their respective localities. In
some places it is evident that the city
fathers will take no chances on sensa-
tional pictures being shown on Sunday
and that the local censorship commis-
sion will be formed at once.
The Mayors' Conference is also re-
ceiving many inquiries as to the amount
of license fees which is being charged
in other cities both in this and adjoin-
ing states where Sunday movies prevail.
This information is now being compiled
by Mr. Capes. GRANT.
Indianapolis Pastors Renew
Fight for Sunday Closing
APPARENTLY not contented with
the fact that the Indiana State
Legislature failed to take any def-
inite action on the Sunday motion pic-
ture question, the ministers of Indian-
apolis are going to renew their efforts
to close theatres in Indianapolis on Sun-
days.
Members of the Indianapolis Minis-
terial Association, at a meeting on Mon-
day, May 5, voted to ask the Church
Federation of Indianapolis to canvass
the Sunday commercialized amusement
situation and at once take steps to bring
about a strict enforcement of the law.
The federation will be requested to re-
port back to the Ministerial Associa-
tion on the action taken.
It was also proposed by the Minis-
terial Association that action be taken
toward constructive, free, recreational
measures "looking toward what would
be considered a rational observance" of
the Sabbath. Announcement was made
at the meeting that a committee from
the organization would confer with the
citv administration on the matter.
Utica Managers Fighting
to Legalize Sunday Shows
TICA'S (N. Y.) f^ght for Sunday
UTICA':
pictur
jres is now on in earnest, but
the manner in which the exhibitors
of the city are carrying on the fight
is most unusual. Every day there ap-
pears in the daily papers a protest from
some organization in the city while the
exhibitors are gathering in signed peti-
tions from those who want Sunday
shows. Before Utica can have Sun-
day pictures a bill permitting them must
be passed by the Common Council com-
posed of representatives from every
ward in the city. If it is passed, the
bill then goes to the Mayor's hands, who
will either pass or veto it. The council
met Wednesday evening, Alay 6, and it
was thought at that time that some sort
of action would take place. But the
council decided to give the matter more
consideration before acting. However,
there was received protests from two
ministers of the city, one representing
his church and the other a group of lo-
cal preachers.
Previous to the decision made by
Governor Smith in regard to the bill a
large number of petitions were signed
in favor of Sunday pictures and these
are being augmented to a great extent
by more petition blanks which patrons
of the theatres have filled out.
There is an overwhelming majority
of persons in Utica in favor of Sunday
motion pictures, but they have not been
given sufficient chance to present them
and until this opportunity is possible,
those opposed will control the speech
in the matter.
Referendum on Sunday Shows.
Whether or not Auburn, N. Y., will
have Sunday pictures depends to a
great extent upon the result of a can-
vass being made by the Chamber of
Commerce of that city at this time. A
special committee representing the
Chamber has sent questionnaires to all
members with a request that they indi-
cate their opinion and return the pa-
per. The result is yet unknown.
Little Falls Legalizes Sunday Show^s.
Little Falls, N. Y., will be allowed to
have Sunday motion pictures from 2.30
to 5 and from 8.30 to 10.30 p. m., com-
mencing as soon as the managers de-
cide to open, according to a bill passed
by the city fathers at their meeting on
Tuesday, May 6. In Little Falls there is
a theatre just across the Barge Canal
that has been running on Sundays for
a long time while the two houses in
the city proper were not allowed to
operate. The passing of the law now
makes it possible for all to operate on
Sundav.
Oswego May Have Sunday Shows.
At its session Alonday night, April 28,
the Common Council of Oswego, N. Y.,
ordered a public hearing for Friday, May
9, on the Sunday picture proposition.
Only one alderman stated that he had
received requests to oppose Sunday en-
tertainments. Indications at this time
point to the permitting of Sunday pic-
tures in Oswego.
Council Fails to Legalize Sunday Shows.
The proposition to have the Common
Council of Syracuse, N. Y., pass an ordi-
nance on ATonday, April 28, legalizing
Sunday pictures was sidetracked by Cor-
poration Counsel Stewart Hancock, who
ruled that the ordinance was unneces-
sary as the Syracuse theatres right along
had been operating on Sunday under
a license issued by the city.
Jamestown 2 to 1 for Sunday Shows.
The biggest vote ever cast in any
election in Jamestown, N. Y., showed
that that municipality was 2 to 1 for
Sunday picture shows. Tabulations on
the returns from the special election
held Saturday, May 10, showed 6,250
were for and 3,050 against.
May 24, 1919
THE MOVING PICTURE WORLD
1141
ASSOCIATION GOES AFTER "FIT TO WIN"
National Industry Body Terms Film Improper for
Public Showing — Hygiene Worker Takes Exception
THE National Association of tht
Motion Picture Industry has fired
another gun at the film called "Fit
to Win."
This picture was produced for the
United States Army by the American
Social Hygiene Association and other
co-operating agencies and was used with
very beneficial results in the various
cantonments of this country and Europe
in the campaign against venereal dis-
eases. Since then, however, it has fallen
into the hands of private individuals
who are alleged to be exhibiting it to
mixed audiences composed of men and
women and boys and girls.
In addition to the effect of this pic-
ture on the minds of young people,
there is this serious condition to con-
tend with: If pictures like "Fit to Win"
are permitted to be exhibited, the ob-
vious result will be that it will incite
unscrupulous persons to show other pic-
tures built along the same lines.
Association "Cleaning House."
The National Association recently
started a nation wide campaign to
"clean house," as far as the showing of
suggestive or salacious pictures is con-
cerned. It was with this end in view
that a recent ultimatum was issued to
the thousands of exhibitors in every
state in the Union to the effect that they
must either stop showing indecent pic-
tures or find themselves blacklisted by
every producer and distributor repre-
sented in the National Association —
which means 95 per cent of the produc-
ers and distributors of the country.
Thus, an exhibitor who shows a film
condetflned by the National Associa-
tion will find himself unable to secure
any other films and he will therefore be
compelled to close his theatre.
This drastic action met with the im-
mediate commendation of the press and
clergy of the country, and considerable
indignation is now voiced over the fact
that the Public Health Service of the
United States Government is the first
opponent to the movement to give the
public clean pictures and nothing but
clean pictures
Determined to Carry on Fight.
The association, however, is de-
termined to carry its fight to the last
ditch until pictures like "Fit to Win" are
barred from public exhibition, and, act-
ing through the chairman of the Censor-
ship Committee, Gabriel L. Hess has
sent the following wire to Surgeon-Gen-
eral Blue. Mr. Hess is now awaiting
the action of the Public Health Service
before making the next move in his
campaign :
"The National Association of the Mo-
tion Picture Industry has been co-oper-
ating with various Government depart-
ments for the furtherance of their pro-
paganda during the war. It desires to
continue this co-operation during the
reconstruction period. The association
is, however, unalterably opposed to the
commercial distribution of the photo-
play, 'Fit to Win,' originally produced
for exhibition to selected audiences.
"If the Division of Venereal Diseases
of the Treasury Department believes
the propaganda important and desires
the co-operation of the motion picture
industry in placing it before the public,
you may feel sure of our assistance, pro-
vided, first, that the picture is not dis-
tributed through commercial channels
for profit; second, that it is exhibited
directly under the auspices of local
boards of health or public health asso-
ciations co-operating with the Surgeon-
General's office; third, that young people
be not allowed to attend the theatre;
fourth, that the financial returns from
the exhibition received from admittance
fees be devoted to some public pur-
pose and not to the profit of .a com-
mercial organization.
"If you will agree to the above, can-
celing your arrangement with present
commercial distributors, the association
will secure the co-operation of local
theatres for exhibition without expense.
"In the absence of your co-operation
the association feels compelled to use
every means at its disposal to prohibit
the commercial distribution and exhibi-
tion of the picture as calculated to cre-
ate controversy and reflect serious
criticism on the motion picture '-as a
clean form of amusement.
"To this end producing and distribut-
ing members of the National Associa-
tion will publicly announce the.ir re-
fusal to furnish their product to any
exhibitor who exhibits 'Fit to Win' for
an admittance fee. This will auto-
matically debar the picture from the
leading theatres of the United States."
Hygiene Association Takes Exception.
The American Social Hygiene Asso-
ciation has taken exception to the ac-
tion of the National Association as out-
lined in Mr. Hess' telegram to Surgeon-
General Blue. In a long letter to Mr.
Hess, William H. Zinsser, director of the
department of public information of the
Hygiene Association, states that the
Xational Association's objections to the
public showing of the film "constitute a
deliberate and reprehensible attempt,
for reasons not necessary to go into, to
crush at its beginning one of the most
effective means for education on the
vitally important subject of venereal
disease," and that the views reveal "a
striking lack of information on the part
of your association of the whole sub-
ject, and of the picture in question."
Continuing, Mr. Zinsser takes up the
proposal made 1)\- the motion picture in-
terests, and emphasizes the point that
there is no intention of showing the
picture in regular motion picture
theatres.
Held for Showing "Fit to Win."
Another highlight in the "Fit to Win"
controversy was struck on Monday,
Alay 12, when the New York police ar-
rested Alfred D. Harsten, manager of
the Gotham Theatre, and Isaac Slutzer,
a distributor, in connection with the
showing' of the picture.
When the case came up in Harlem
Court on Wednesday, May 14, Magis-
trate Blau adjourned it for a week at
the request of the attorney for the de-
fendants, and pending a decision in the
Supreme Court. Both men were re-
leased on $1,000 bail.
General Blue Agrees to Confer.
In refutation of charges made by the
National .Association of the Motion Pic-
ture Industry that the film, "Fit to Win,"
is unfit to show, Surgeon-Cieneral Rupert
Blue, of the United States Public Health
Service, has sent a telegram to the
censorship committee of the association
declaring the picture to be highly educa-
tional, and screened with the fullest
authority and indorsement of the
Federal Government.
General Blue agrees to confer with
the National Association on its offer
to e:^^hibit "Fit to Win" free of charge,
provided such exhibition is made at the
usual hours that moving picture theatres
are open and that the association also
provide all necessary advertising ac-
cessories.
Picture Is Complete Show.
As the screening of the picture con-
sumes more than an hour and a quarter
of time, being a complete and lengthy
program in itself, it is difficult to under-
stand how an exhibition arrangement
such as the Surgeon-General requires
can be planned. Public Health Films,
under official designation by the United
States Public Health Service, is now ex-
hibiting the film commercially as a com-
plete attraction and paying for all ad-
vertising accessories.
Foster Engaged By New England Metro.
The American Feature Film Company
has engaged W'alter Foster to travel
through Rhode Island and a portion of
the Massachusetts territory in the in-
terests of Metro. Preparatory to the
big drive on "The Red Lantern" a gen-
eral reorganization of the salesmen's
zones is in progress.
The Bunch That Makes "When a Feller Needs a Friend."
Clare Briggs, the cartoonist, in the center; Director J. Harvey at the extreme
right, and the juvenile cast of the Paramount-Brig-gs comedies snapped
during their Bond drive in Aeolian window.
1142
THE MOVING PICTURE WORLD
Mav 24, 1919
PERCY L. WATERS SCREENS "COME BACK"
Becomes President and General Manager of Both
Triangle Producing and Distributing Organizations
PERCY L. WATERS has again en-
tered moving picture activities. By
vote of Triangle's boards of direc-
tors, both the Film Corporation and the
Distribution Corporation, he became
president and general manager of those
organizations on Friday, Alay 9. Mr.
Waters has been associated with Tri-
angle in an advisory capacity for more
than a year, and now takes active
command.
Interests represented by S. A. Lynch,
Fred Kent and Y. F. Freeman, who have
been financially concerned in Triangle
for some time, were taken over by the
stockholders of the two corporations
and the Lynch faction has been elimi-
nated. Mr. Waters said to a Moving
Picture World reporter that the Lynch
interests have from the first been only
a matter of financing the distributing
organization, which now returns to the
control of Triangle.
Aitken President of Board.
Harry E. Aitken, who have been presi-
'dent of Triangle, became chairman of
^the board of directors of Triangle Film
'Corporation. Mr. Waters was elej;ted
■to the office vacated by Mr. Aitken and
-was also chosen general manager. Later
the directors of the Triangle Distribut-
:ing Corporation elected Mr. Waters
■president and general manager of the
vexchange system.
The return of Percy Waters to film
activities will be of great interest to
the trade in general. From the tiine the
Edison interest came into moving pic-
tures, Mr. Watei s has been active in
the business, save for about two years
fallowing his retirement from active
participation in the General Film Com-
pany. Two years was enough of re-
tirement for Mr. Waters, and he in-
terested himself in Triangle March 23,
1918. Now he takes full charge of both
the producing and distributing or-
ganizations.
H
Hedda Nova to Play Title
Role in Big Universal Film
EDDA NOVA has been engaged
by the Universal company to play
the title role in "The Spitfire of
Seville," Joseph Franklin Poland's lat-
est photoplay, which has been pur-
chased by the Universal for a super-
pioduction. Priscilla Dean, who was
scheduled to play the title role, is ill
with pneumonia, and Mile. Nova has
been chosen to take her place in the
production.
Mile. Nova has been starred in Vita-
graph serial productions and has al-
ready become known to American pic-
ture patrons. Born in Odessa, Russia,
and educated in Berlin, Mile. Nova was
fci' several years a stage and screen fa-
vorite on the European continent.
She scored her first American hit in
"The Barrier," with Mitchell Lewis,
which Selig produced from the novel by
Rex Beach. She has since appeared in
such productions as "The Bar Sinis-
ter" and "The Sign Invisible." She was
cast in one of the leading roles in the
filmization of the Cyrus Townsend
Brady novel, "A IMatter of Mere Edu-
cj.tion," which was produced under the
title of "Why the World Forgot."
Thurston Hall will be Mile. Nova's
leading man. George Seigmann will di-
rect the star.
JUNE TO BE BIG UNIVERSAL MONTH
Every Department of Organization Working at Top
Speed to Make Seventh Anniversary Real Success
U"
NIVERSAL is working as it never
worked before. With the cele-
bration month rapidly approach-
ing, every department is teeming with
activity, with the one purpose of mak-
ing the anniversary month a banner
one. Universal celebrates its seventh
anniversary during the month of June.
The company is proud of its record,
and every effort is being made to cele-
brate the next month in a fitting manner.
Unusual plans are being made by the
Universal sales department. This de-
partment is planning on making the
month of June the biggest in the history
of the sales depaitment.
Universal Wants 100 Per Cent. Month.
Every effort is to be made to have
every theatre in America run at least
one Universal picture during June. Uni-
versal wants a perfect score of 100 per
cent, for the booking of pictures during
that month. Eveiy poster that will be
used by an exhibitor during the anni-
versary month will carry a sticker with
the words "Universal Anniversary."
In addition to the sales department
Universal's advertising is planning some
novel effects and a large amount of
additional advertising will be issued
during the campaign.
Universal promises the exhibitor some
of the best pictures ever produced for
release, and it is said these pictures
will do as much as any other thing
to add to the success of the celebration
month and the beginning of Universal's
eighth year.
Two Popular Stars Put Their Heads Together.
Jack Richardson :iihI little Ben Alexander are solving big problems in
Triangle's "The Mayor of Filbert."
Harvey Gates Added to
Goldwyn's Scenario Staff
EXTENSIVE plans for additional
scenario output at the Goldwyn
studios are being made by J. G.
Hawks, managing editor. Negotiations
for several important works of friction
are now under way, and the stafif of
writers at the Culver City studios are
working on a number of new adapta-
tions.
The newest addition to the scenario
force is Harvey Gates, a leading screen
author, who comes backed by a long
record of cinema successes, dating from
the days of the Biograph company, for
which he wrote his first screen story.
His most notable achievements perhaps
are "Hell Morgan's Girl" and "The Wild-
cat of Paris." In addition, Air. Gates
adapted Harry Carey's first big feat-
ure, "The Three Godfathers" from a
Peter B. Kyne story. Before his affilia-
tion with Goldwyn as a staff writer, Mr.
Gates was a newspaper man, reviewer
and special writer for the Dramatic
Mirror, publicity director for a big mo-
tion picture concern, and free-lance
scenario writer. During the latter
period he wrote for the Essanay and
Morosco companies. At the Goldwyn
studios he is at work on a vehicle for
Pauline Frederick.
Thompson Buchanan, the American
author, another recent Goldwyn acqui-
sition, is working on an original story
for Madge Kennedy.
May 24, 1919
THE MOVING PICTURE WORLD
114J
MONOPOLY IMPOSSIBLE, SAYS PATHE
Pioneer Producer -Distributor Believes Lack of
Specialization in Scenarios a Menace to Business —
Better Stories Would Reduce Production Profitablv
CHARLES PATHE, Chevalier of the
Legion of Honor, and director of
the great international organiza-
tion which bears his name, seldom
speaks for the press, but when he does
so his voice has the weight of authority,
and what he says has its origin in ripe
deliberation, a broad experience, and
knowledge enlarged by personal obser-
vation in most of the civilized countries
of the world. Mr. Pathe is the real
pioneer of the motion picture business.
He has been part, and an important
part, of the industry since its inception ;
he has seen the motion picture trans-
form itself from a toy to a great instru-
ment of education and amusement ; he
has seen it become great and hopes for
it to become even greater. He has seen
individuals, one after the other, en-
deavor to secure a monopoly of the busi-
ness and has refused to be a party to
their attempts.
Monopoly of Business Impossible.
"No individual, no organization, can
hope to control the motion picture busi-
ness," said Mr. Pathe when seen at his
office at 25 West Forty-fifth street. New
York, a short time after his arrival to
this country. "Creative skill is not
given to one person or a few. The
history of the business proves that ex-
hibitors desire to present good pic-
tures to their patrons without regard
to the trademarks which they bear.
Good films do not depend so much upon
their stars as they do upon the stories
which they depict, and their directors.
There can be no monopoly of the imag-
ination which creates the story, or that
which realizes it before the motion pic-
ture camera.
"The independent producer who has
a good story, adaptable to the screen,
and who produces it adequately (and
there will always be such producers)
will have no difficulty in finding a dis-
tributor for his film. Monopoly in our
industry would have the effect of im-
peding its progress ; there would be no
encouragement toward constant im-
provement in quality. Competition in-
evitably insures progress. We may all
hope for better pictures and a satis-
factory growth in business as long as
the door is open to individual effort —
and I fail to see how it can be closed.
Lack of Care in Scenarios a Menace.
"The most serious menace to the mo-
tion picture business is the lack of spe-
cialization in the making of scenarios.
At the time of my last visit to this coun-
try I noticed that this branch of the
industry did not receive the attention
which it deserved; that the most impor-
tant in a film of the first quality is a
story of the first quality, and that the
story must take precedence of the star
in the production of pictures. It would
seem that the main defect in the lack
of quality in pictures being known, it
should be easy to find a remedy, and
having found it to apply it; but unfor-
tunately such is not the case.
"Future dividends depend upon those
who write, or will write, for the screen.
Our writers do not sufficiently develop
their ideas. Their desire, and this is
natural under the conditions, seems to
be to turn out as many stories which
are marketable as possible. This ten-
dency should be curbed.
Study Would Reduce Production.
"The production of negatives would
be immediately reduced (and everyone
will admit that this is desirable) if such
producer understood the vital impor-
tance of studying with the greatest pos-
sible care each of the hundreds of scenes
which compose a five or six reel fea-
ture. Were this done many stories
which are insufficiently developed and
are lacking in the essentials, but which
under present conditions are put into
pictures, would never be produced and
this would be to the good of all ; of
the stars who through such pictures
lose their popularity; of the producers
and distributors who through such pic-
tures lose money and prestige.
"Furthermore, such action would re-
Charles Pathe.
suit in a very definite improvement in
quality in the pictutes which were pro-
duced, and therefore would be to the
financial betterment of all connected
with the industry. No producer should
accept a story unless he is convinced
of its future success as a picture. Even
if he were to err in his judgment the
picture at any rate would not be a triv-
iality. In confining the production of
pictures to stories which meet with the
real appreciation of those competent to
judge the returns from each negative
would naturally be increased, and that
to a pronounced degree.
Scenarios Should Receive Care.
"The scenario should be most care-
fully worked out and the details well
developed. Owing to the fact that a
feature picture demands more situations
than are necessary in a play written
for the stage, I believe that the story
for the screen will always profit by the
collaboration of several authors, rather
than by the work of one person only.
Each of us has had occasion to make
justified criticism of various scenes
which were part of a production justly-
known as a masterpiece in its entirety.
This would prove that the author has-
left too large a margin to the director
who has been intrusted with the ade-
quate interpretation of his ideas.
"Nothing should be left to the initia-
tive of the director except to adequately
carry out the ideas of the author. It
would be to the advantage of the pro-
ducer and the motion picture business
in general if the director and the au-
thor, by means of royalties, were in-
terested in the final success of the pic-
ture. They would thus have the neces-
sary encouragement to give to the film
the care and attention it deserves.
High Prices Illustrate Demand.
"The high prices which are paid for
stories of good quality, either books
or stage successes, illustrate the de-
mand which exists for really good mate-
rial. It would seem that in view of
these high prices the screen should pos-
sess authors who are as capable as-
their colleagues of the printed book.
That the number of good screen au-
thors is as small as it is, is sufficient
proof that our present methods of pay-
ing for their services are bad.
"I have observed with interest during:
the last twelve months the success with
which Pathe Exchange, Inc., has dis-
tributed pictures under the so-called
open booking plan, a policy which, it
seems, is now receiving the serious at-
tention of every important American
distributor. It has given us most ex-
cellent results, with the inevitable re-
sult that there has been a reduction in
the number of pictures which we have
released, and a corresponding increase
in the average quality. I had occasion
to remark the last time that I was
here, upon the serious error which is
committed in making good productions
stand the losses upon negatives of little
or no value. Open booking tends to
eliminate, or at least mitigate, this trou-
ble, since each film is booked upon its
individual merits. In this way the ten-
dency is to produce well, instead of pro-
ducing much, which, as Shakespeare
says, 'is a consummation devoutly to be
wished.'
Duty Is To Improve.
"That the motion picture business is
good at the present, and that this con-
dition prevails in most of the countries
of the world, is a source of gratifica-
tion with us all. But we should not
lose sight of the fact that we should
strive to retain the approval of the pub-
lic now that we have gained it; that we
should progress and not stand still; that
we should deserve rather than demand'
or beg. Our duty is clear; to improve
and to continue to improve. No busi-
ness can prosper unless it renders a
1U4
THK MOVIXC, PICTURE WORLD
Mav 24, 1919
real service. And it is our dut\' to quantity, but only bj' quality. I have
see that we render such" service.
"Vou will pardon me if I express here
the pleasure I have experienced in find-
ing the Pathe Exchange, Inc., in so ex-
cellent a condition. Air. Brunet has
understood and applied the absolute
principle in our industry, that success
and prestige cannot be obtained by
found the organization united and
working as one, filled with enthusiasm,
and that which is so rare, animated with
the feeling of unity. 1 am proud of
what the organization has accomplished
and is accomplishing, and have every
confidence in what it will do, working in
such harmony."
MANY AIDS FOR NEW BENNISON FILM
GokhvYii Making Inleiisive Effort to Help
Exhibitor Exploit "Road Called Straight"
GOLDWYN is making an intensive
effort to help motion picture
theatre owners throughout the
country put over Louis Bennison's new-
est Betzwood picture, "The Road Called
Straight" in a manner befitting what
ofificials of the distributing company be-
lieve is its worth. A special campaign
of exploitation, showmanship and ad-
vertising has been prepared to aid ex-
hibitors in extracting every ounce of
value from what is regarded as an
unusually strong production of a star
whose popularity is growing.
Exhibitors are advised to have pre-
pared a week or ten days in advance
of their showing of the picture, white
cards 11x14 or 22x28 printed in red
with a black border, reading: "This is
'The Road Called Straight' — Louis Ben-
nison."
These are to be posted conspicuously
on every available post or tree, parti-
cularly in outlying districts or on roads
heavily travelled by motors. They are
to be linked up with "teaser" advertis-
ing in newspapers or on throwaways,
using the same wording and omitting
the name of the theatre, the whole
stunt to be followed later by the thea-
tre's regular newspaper advertising.
It is suggested that since the pro-
duction deals with a cowboy who comes
East to make a ridiculous debut in
society, an interesting and attractive
window display could be arranged by
combining cowboy togs, a saddle, bridle,
w
Want an Architect?
May AUiHoii's an arti.stio builder, a.s shown
by her Metro, "Castles in the Air."
heavy pistol and other Western trap-
pings with a Prince Albert coat, silk
hat, gloves, stick and other fashionable
apparel and accoutrements. Haber-
dashers, it is pointed out, will be glad
to co-operate with the theatres in this,
even to the extent of borrowing the
"horsey" stuff from the local saddler.
Portraits of Louis Bennison should ac-
company the displays.
A stunt calculated to attract box office
interest and at the same time add many
names to the theatre's mailing list,
is this : Two weeks before "The Road
Called Straight" is shown, place a wide-
brimmed Stetson hat, preferably of the
fawn color popular with cowboys, in
the theatre lobby. Below this should
be hung a large question mark, cut
from Bristol board or heavy paper and
colored. Directly beneath should be a
line reading: "Whose Hat Is This?"
It is suggested that great stress be
laid on direct mail advertising. In a
press sheet prepared for the produc-
tion, Goldwyn's service department out-
lines a letter or mailing card to be sent
to regular patrons.
Over 10,000 Actors Registered
with World's Casting Head
ITH the casting of "Phil for
Short," the new World Picture
now in process of production
with Evelyn Greeley as the star, there
is recorded on the books of the casting
director of World Pictures oyer 10,000
actors who want to work in pictures.
.A.t the studio at Fort Lee, which the
World Pictures owns and where all pic-
tures of this company are made, is kept
a registry of actors in the files, which,
by the way, is as complete as human
ingenuity can create, the name of the
actor, what he has done in pictures as
well as the spoken drama, his height,
colorings, and general physical charac-
teristics are kept. His address, tele-
phone number, salary and, in fact, every
available bit of information is registered.
This system was created by R. B. Mac-
Intyre, casting director for the com-
pany. In addition, Mr. Maclntyre has
a list of all animals that can be secured
at a moment's notice, odds and ends,
such as pet birds, babies, automobiles,
flying machines, boats of all descriptions,
aiid a thousand and one kinds of things
that might be used in some production.
Fox House Raised Big Sum for Loan.
.\t the Fox Jamaica theatre. Long Isl-
and, $140,000 was raised Saturday, May
10, for the Liberty Loan. On the pre-
vious "Monday $500,000 was raised.
The Fox house is a popular one. The
pictures are always good and the pro-
jection is furnished by Power's Catnera-
graph.
Henry Woodward
Supporting Wallace Reid in Paramount's
"You're Fired."
Announce Plans for
Johnny Dooley Films
DETAILS concerning the launching
of the popular comedian, Johnny
Dooley, in comedy films, have just
been made public by Clarence L. Bach,
president of the Johnnj' Dooley Film
Comedies, Inc., with offices in the Long-
acre Building. Xew York.
The company will make two reelers,
and two comedies have been completed
at the Biograph studio, on East 175th
street. New York. The third is now
being cast, and Director John D. Schulze
will begin work on it Monday, May 19.
That Johnny Dooley is all that was
expected of him as a film comedian is
said to be demonstrated by his first
picture. His personality, his unique
methods of putting over his fun, his
unusual acrobatic ability and his long
experience as a pantomimist combine
to make him an ideal film comedian.
The Dooley comedies will be released
under the general title of "The Office
Force," and will be based to a large
extent on the comic series of that name
which Bide Dudley writes for the New
York Evening World. In each one the
comedian will be seen as the fresh
office boy. Bide Dudley is writing the
scenarios.
The cast supporting Mr. Dooley in-
cludes Tom Blake, Lillian Hall, Dora
Mills Adams, .Mice Mann and Walter
Lewis.
Martha Mansfield, celebrated beauty
of the Ziegfeld Midnight Frolic, is cast
for the principal role opposite Dooley,
and to add interest to the occasion.
Director John D. Schulze has selected
twenty of the prettiest and most viva-
cious girls of the Frolic as a Dooley
Beauty Brigade.
Mr. Bach is not yet ready to an-
nounce his plan for the distribution
of the Johnny Dooley comedies.
Tearle to Support Marion Davies.
Conway Tearle has been engaged to
support Marion Davies in her latest fea-
ture, "April Folly," which she is making
in the Biograph Studio, under the di-
rection of Robert Leonard.
Mav 24, 1919
THE MOVING PICTURE WORLD
1145
HOW THOMAS OF OMAHA DOES THINGS
Manager of Rialto, in Nebraska's Metropolis, Ver^^
Busy Person, and He's Getting the Rocks —
Has Public Pulse Always at His
AMONG the many picture showmen
who came to town for the first
screening of the Rothapfel Unit
Program was H. M. Thomas, manager
of the Rialto, Omaha, who lingered for
a full wee< hereabout to see the shows
and refresh his ideas on showmanship.
When the Moving PicturS World man
found Mr. Thomas at the Hotel Astor
the Xebraskan was in a pleasantly com-
municative mood and for more than two
hours the interview rambled through
all phases of theatricals.
The impression still sticks that Mr.
Thomas is a picture showman of acute
understanding — a live wire, full-charged
with the voltage of enterprising show-
manship. He talked on many angles of
the game from the way he "puts a pic-
ture over" to the psychology of adver-
tising effects on the theatre-going pub-
lic. Thomas, in short, knows his game
and plays it as he knows it.
"We have lately finished ofi a three
months' fight against proposed censor-
ship legislation," said Mr. Thomas, "and
Nebraska will have none of it. Most
of the three months the Legislature was
in session I lived in Lincoln, camping
on the trail of everj- possible enemy of
censorship for pictures. We beat the
■ measure 18 for to 64 against.'
Believes Producers Should Control.
"This despite the continual distribu-
tion (just when the Legislature was in
session and the feeling was hottest) of
pictures that never should be released
— pictures with sensational and sugges-
tive titles and subject matter just as bad
as their titles. Out in Nebraska we hear
that the producers are going to be their
own censors and watch production. If
this is done the fight against censor-
ship will be won in every state where the
'reformers' go against the picture man.
Control should be at the source ; pro-
ducers should control each other's de-
sire for "tainted money' that comes from
salacious pictures."
Asked about the matter of Sundav
By Walter K. Hill
opening out his way, Mr. Thomas said
that various cities throughout the state
were working for local option measures.
Shows on Sunday have been permitted,
under state law, for many years, but it
has been only recently that the several
towns have started in for local sanction
to show on the first day of the week.
An interesting condition developed in
Fremont, where the public wanted Sun-
day shows. The rival candidates for
mayor were both against the propo-
sition.
"Dark Horse" Won Sunday Race.
Someone secretly "filed" the nomina-
tion of an independent who favored
liberal Sunday measures and "sprung"
him as a surprise on the day before elec-
tion. It was necessary for voters to
write the name of the "dark horse" in
ink on every ballot that was cast for
him — and he carried the election by
more than 400 majority.
"Sunday opening in other Nebraska
cities," said Mr. Thomas, "will hurt
our business on that day in Omaha — for
the habit has been formed by hundreds
who come to our town for the week end
because Sunday is too dull for them at
home. The automobile is working won-
ders out our way. Practically every
farmer in Nebraska owns a machine and
goes where he wants to whenever he
chooses."
Says Broadway Is in a Rut.
Asked how the big New York picture
theatres compared with those in other
cities, Mr. Thomas declared that Broad-
way screen managers are in a rut and
decline to get out of it.
"The three big houses look to me ex-
actly as they did when I was here a
year ago." he said. "Out in the theatre
I manage we change our setting for
every picture ; we advertise in whole-
sale lots, pull 'stunts' and keep our house
before the public in every way we can
devise. We have a scenic artist on the
Finger-ends
weekly payroll who paints sets for both
of the A. H. Blank houses in Omaha —
the Strand and the Rialto. W^e get a
flash at the picture and paint a set that
properly frames the photoplay; we build
a set that represents some location or
some specific element in the story."
Sneaked Away the Rocks.
"To cite an instance," Mr. Thomas con-
tinued : "When we played Nazimova in
'Out of the Fog' we hauled twenty loads
of sand and spread it on the stage to
give the seashore effect that was essen-
tial to the subject. They were excavat-
ing for a sewer half a block from the
Rialto and great hunks of rock were
piled high in the street. In the dead of
night we 'borrowed' the rock and placed
them on the stage to complete our sea-
shore.' The contractor looked all over
the neighborhood to solve the myster-
ious disappearance of his rocks. He was
telling me the story while he stood
with me at the back of the house and
gazed upon the objects of his search-
but the sand saved the rocks. When
the week was over we hauled away the
sand and took the rocks back to the
sewer contractor."
Suburban Houses Give Opposition.
Asked about business conditions Mr.
Thomas said that while there were four
other theatres of good size in the down-
town districts the Strand and Rialto got
their stifTest opposition from the 35 pic-
ture houses scattered throughout the
various 'neighborhoods' and in the sub-
urbs.
"Five years ago," said Mr. Thomas,
"there were 45 of these houses running,
but the big houses down town have put
ten of them out of business. There are
still enough left to keep us on our toes
to attract our people. While we can't
always depend upon such good attend-
ance, an idea of what can be done in the
Rialto may be gathered from our show-
ings of 'Don't Change Your Husband.'
We played to 50.000 admissions — one
Dot Farley's an Inquisitive Sort; She Wants to See Herself and That Lady Sheriff All at Once.
Dot is enjoying- a corner in double exposure and the au thoritative pose of the Western lady all at the same time
in these scenes from forthcoming Universal eomedies.
1146
THE MOVING PICTURE WORLD
May 24, 1919
fifth of Omaha's total population. And
that's why De Mille is my favorite di-
rector."
Mr. Blank's organization, owning
houses in Des Moines as well as the
Strand and Rialto in Omaha, is made
up of representative citizens of those
communities. The Omaha concern has
as directors an ex-governor, a U. S.
Senator and a Democratic National
Committeeman. "With such men as
these interested in pictures," said Mr.
Thomas, "we can get along pretty well
in political issues and we have the re-
spect and confidence of the entire com-
munity.
High Class Men Own Theatres.
"It is my opinion that in all of the
large cities in the West and Middle
West the type of men who have fin-
anced and who control the big picture
theatres are representative of the best
class of business men. Pictures are at-
tracting the big men of commerce — the
producers should consider this when
they are trying to kill the goose that
lays the golden egg by producing im-
proper pictures."
The Omaha showman cited numerous
incidents where pictures have been "put
over" in the Rialto by advertising. He
told of one show that had fallen down
for Mr. Blank in Des Moines, while in
Omaha it "cleaned up." Mr. Thomas
writes his own advertisements and keeps
tabs on his press agent to see that the
publicity is of the style and kind to
best exploit the picture they arc work-
ing on.
Strong for Little Mary and "Long Legs."
"I am anxious for the date to come
when we play Mary Pickford, in 'Daddy
Long Legs,'" said Mr. Thomas. "There
is the picture of the year — because it
has every element that pictures may
possess to best appeal to the women.
We bank on women in our theatre and
I use a peculiar method to find out how
the picture we have is going to go over.
"We have an 11 a. m. run of the new
picture and at that time there are not
many people through the gate. My ush-
ers give me an opinion that I can al-
most invariably bank on ; they seem to
have about the right condition of mind
to judge the audience value of a show.
The rest of us are too mature in our
opinions and showmanship — we seem to
be too critical and lose the real 'slant'
that makes or breaks a picture with the
women."
Educating the Foreigners.
There was much more said during the
World man's conversation with Mr.
Thomas that would make corking good
"copy" — but there is a limit to space.
One thing more : Mrs. Thomas is in-
terested in settlement work among the
foreign element in South Omaha, where
the packing houses and stock yards are.
She showed pictures recently as an en-
tertainment for children of foreign birth
who were 10 to 15 years old. These
children were amazed at what they saw
on the screen. They asked Mrs. Thomas
if the "people" they gazed upon were
real, and some of the youngsters would
not be convinced unless they could
touch with their fingers the figures that
moved before their eyes.
Not everyone, it would seem, has seen
too much of pictures.
But it seems certain that everybody in
Omaha and vicinity will know all about
photoplays before Mr. Thomas finishes
with them.
Famous Players-Lasky
to Star Elliott Dexter
ELLIOTT DEXTER, a popular lead-
ing man, is to be starred under the
Famous Players-Lasky banner. This
announcement was made this week by
Jesse L. Lasky, Mr. Dexter's signed
contract, covering a period of j^ears,
having just been received at the home
office of the Famous Players-Lasky Cor-
poration.
Mr. Dexter has just started work at
the Lasky studio in Cecil B. DeMille's
Artcraft picturization of Sir James M.
Barrie's play, "The Admirable Crichton,"
in which, as in most of the recent De-
Mille productions, he is featured in the
leading male role. Following the com-
pletion of this picture, he will begin
his first starring vehicle, under the direc-
tion of William C. DeMille. The title
of the production is "Don't Change Your
Wife," and as may be inferred, it is a
sequel or companion picture to Cecil
B. DeMille's "Don't Change Your Hus-
band," in which Mr. Dexter played the
leading male role.
"Of Mr. Dexter it may be truthfully
said that he has well won and richly
deserved the honor which elevation to
stardom entails," said Mr. Lasky in com-
menting upon Mr. Dexter's experience
Elliott Dexter
Who has signed a new contract with
Famous Players-Lasky.
and fitness. "It is hardly necessary for
me to point out that he has ever at-
tribute essential to success as a star.
He is versatile, conscientious, thorough-
ly appreciative of the mission of the
screen in furthering the highest dra-
matic art, and withal a fine gentleman.
Moreover, he is handsome and of splen-
did physique and at all times acts with
a fine understanding of the requirements
of the character he is portraying."
the original twentj'-five members. Many
prominent men attended the dinner. Mr.
Sawyer was one of the speakers. He
discussed the changes which have oc-
curred during the past five years in the
drama of the stage and screen.
Champion Jess Willard to
Star in Big Production
JESS WILLARD, heavyweight cham-
pion of the world, will soon be seen
in a seven-reel production, "The
Challenge of Chance," which the Con-
tinental Pictures Corporation of Chi-
cago, is making. Fred L. Wilks, a busi-
ness man of Chicago, is president of the
company. The offices of the organiza-
tion are in the Continental and Com-
mercial Bank Building, Chicago, and the
New York offices are in the Fitzgerald
Building. Arline Pretty is playing op-
posite the champion in the principal
feminine role. The production is bejng
made under the direction of Harry Re-
vier.
Work on the production was started
several weeks ago in Chicago, and Will-
ard, with his supporting company, is
now in Los Angeles completing it. In-
teriors are being made at the Brunton
studio, but as the picture is almost en-
tirely an out-of-doors product, the
greater part of Willard's work is being
done in the open.
The story of the play is being kept a
secret, but the statement is made that
it is a big subject with massive scenes,
3,000 persons being employed through-
out the production. Willard plays the
role of a wholesome, big-hearted West-
erner. The prize ring has no part in the
picture, although Willard is called upon
to put up several hand battles in a series
of thrilling adventures. He does a great
deal of riding in the picture, living over
again his days as a cowpuncher.
The Continental company makes an-
nouncement that this production will be
handled on a big scale. An organiza-
tion of advertising and sales experts,
with a special exhibitor service depart-
ment, has been retained to map out a
compaign of exploitation.
No definite date has been set for the
release of the feature, but it is under-
stood that it will be given the public
some time before the date of the cham-
pionship battle, which is set for July
the Fourth in Toledo.
A. H. Sawyer Guest of Honor.
Arthur H. Sawyer, a member of S-L
Pictures, was the guest of honor at the
annual reunion of the Criterion Club,
held in Boston last week. This organ-
ization, one of the most famous ama-
teur theatrical clubs in Massachusetts,
held its annual reunion at the Hotel
Bellevue, at which were present five of
Garson's "Hushed Hour"
Gets Detroit Premiere
HARRY GARSON, who has just
scored one bull's-eye with "The
Unpardonable Sin," is going to let
fly with his other barrel Sunday, May
18, when his second Blanche Sweet pro-
duction, "The Hushed Hour," will be
given its first public presentation in De-
troit at the Broadway-Strand— the scene
of "The Unpardonable Sin" triumph.
Mr. Garson is sanguine he will dupli-
cate his success with the latter, and
points with a great deal of pride to
the cast, which is a real all-star cast,
and the fact that the story is different
from the usual run of screen offerings.
In the cast are: Milton Sills, Mary
Anderson, Harry Northrup, Gloria Hope,
Rosemary Theby, Wilfred Lucas, Wynd-
ham Standing, Lydia Knott, Winter
Hall, Bennie Alexander, Edward M.
Kimball, Norman Selby (Kid McCoy)
and Blanche Sweet.
May 24, 1919
THE MOVING PICTURE WORLD
1147
ROTHAPFEL INITIAL UNIT PROGRAM
First Showing at the Rialto Theatre, New^ York, on
May 9 Attracts Spectators from Many Points Who
Are Liberal in Expressing Faith in the New Enterprise
BLAZING a trail for an untried en-
terprise requires courage — espe-
cially in the moving picture busi-
ness. The boldness with which Samuel
Rothapfel entered upon the promotion
and direction of his Unit Program
proves he has the courage of his con-
victions. Friday morning, May 9, at
the Rialto Theatre, New York, there
were many spectators who followed the
first showing of the initial Rothapfel
Unit Program with close attention and
were liberal in their applause and in
their expression of faith in the new en-
terprise.
Known heretofore only as an exhib-
itor, the man who led the way in bring-
ing the showing of moving pictures to
its present high standing has fearlessly
challenged the leaders in the field of
production and under his own direc-
tion, assisted by Wally Van, has pro-
duced a program which embraces a cli-
max for a news or magazine reel, a
one-reel novelty prelude, a five-part
feature, a pictured epigram, and a one-
reel comedy. An appropriate overture
and a complete musical setting accom-
panies the program.
Some contract to be finished in six
weeks ! That this method of supplying
the moving picture theatres with eight^
or ten programs a year is going to com-
pletely revolutionize the old way of do-
ing things is not foreshadowed by the
initial Unit Program. Its most impres-
sive feature is the promise it gives of
what may be accomplished in this di-
rection. Taken on its own merits alone
the first Unit shows that its comedy
numbers outclass the feature and the
prelude.
For downright cleverness the pictured
epigram, "A Thought of Equity," leads
Learning the Foibles of Society.
Grace Darling takes many wise offerings
from Hattie Delaro in
"False Gods."
By Edward Weitzel
the bill. The George V. Hobart new
idea comedy, "Wild Flowers," also is
uncommonly amusing. "False Gods,"
the feature, which has been cut and
much improved since the first showing,
will be generally liked. It will break no
artistic records, but it is sufficiently well
done to court comparison with the av-
erage program feature. The prelude,
"The Last Hour," is the weakest number
of the first Unit. The most difficult
form of screen composition, its produc-
tion is a respectable achievement, but
it does not awe with its beauty as would
have been the case had the full possi-
bilities of the theme been realized.
Without previous practice as a pro-
ducer and director, Samuel Rothapfel
set himself a task that well might stag-
ger a staff of specialists. He has ac-
quitted himself so well under the cir-
cumstances that his quickness to grasp
the right way of doing things and his
resolution and untiring energy in put-
ting his newly acquired knowledge into
effect will show itself in the marked im-
provement of his next Unit Program.
"The Wood of Fair Water."
A tall, straight tree riddled with bullet
holes is the most striking feature in the
news reel climax, "The Wood of Fair
Water." It is called "An Immortaliza-
tion of the Famous Achievement of the
Marines in Belleau Wood." Taken from
official pictures of Belleau Wood, all
the harrowing details of battle are ab-
sent, but enough evidence remains to
tell of what had happened there and to
impress the beholder with the same feel-
ing with which he looks upon "ancient
and holy things." At the Rialto pre-
sentation the number was given atmos-
phere by a guard of Marines drawn up
on each side of the proscenium, and
a quartet of male voices that sang ap-
propriate numbers.
"The Last Hour."
"Elegie, The Last Hour," with J. H.
Gilmore; a "Novelty Prelude Present-
ing Music," is the full quotation from'
the program. It is a picturization of
Massenet's famous Elegie, and shows an
elderly man in his last hour living over
his life and its wasted opportunities.
There are several scenes of a symbolic
nature, during which young girls in flow-
ing draperies are dimly seen dancing
in the background. J. H. Gilmore acts
the dying man excellently. There are
no gruesome details in the picture. Its
tone is subdued but not depressing. The
playing of the Elegie by the orchestra,
of course, accompanies the number.
"False Gods."
E. Lloyd Sheldon is the author of the
five-part feature, "False Gods." It is
the story of a young architect and his
wife, Lila, who are happy in their mod-
est little home until a number of valu-
able contracts bring them in contact
with society and the pair almost wreck
their lives when tempted to flirt and to
gamble. Cecil Andrews attracts the at-
tention of a handsome widow, who pre-
tends she wants him to draw the plans
of a new house for her. Lila is besieged
by two admirers, Stephen Whitney and
Randolph Hastings. She also falls in-
to the trap set for her by Mrs. Van Or-
den, when she loses heavily at cards to
that expert player, and is pressed for
the money.
Believing that her husband is carry-
ing on a flirtation with the widow, and
strengthened in her belief by Whitney,
she turns to him when a scheme to raise
money on her jewels comes to naught.
He offers to lend Lila the amount she
needs if she will come to his home that
night. She foolishly accepts and finds
the price she is expected to pay for the
supposed kindness involves the sacrifice
of her honor. Andrews, who loves his
wife as much as ever, learns where she
has gone, and follows. While Lila is
struggling to escape from Whitney a
shot is fired through an open window
and the owner of the house is killed.
Convinced that her husband is guilty
of the murder, Lila declares that she did
it. At the coroner's inquest that official
cleverly traps the real murderer, Ran-
dolph Hastings, and husband and wife
are only too pleased to cut loose from
their dangerous society friends and live
for each other in the future.
There is a praiseworthy endeavor to
give the picture the benefit of adequate
settings. The cast, although it con-
tains no star, is uniformly acceptable.
Grace Darling, Hugh Thompson, Flor-
ence Billings, Harry Mestayer, Ida Dar-
ling, Alfred Hickman, Hattie Delaro,
Macy Harlan and Leo Delaney are the
players.
"Wild Flowers."
George V. Hobart supplied the mate-
terial for the comedy. It permits an in-
timate view of the high spirits and high
"No One Ever Cultivated Us— We're
Wild,"
Say Yvonne Shelton and Helen Weer in
"Wild Flowers," the Rothapfel comedy.
1148
THE MOVING PICTURE WORLD
May 24, 1919
jinks of two wise women, who find that
an unprotected female can get along
very nicely in New York, i\ she picks
her gentlemen friends with an eye to
their bankroll. There is no offense in
the one-reeler and many laughs, the
comedy being helped by the titles and
a series of animated cartoons that carry
out the comic spirit of the theme most
amusingly.
The direction of this number is ex-
cellent. It has alertness, variety of
business, brisk action and is dexterously
acted by Yvonne Shelton, Templar Saxe,
A. J. Herbert, Helen Weer, Walter Mc-
Ewen and Eugene Acker.
"A Thought of Equity."
The thought which animates this epi-
grammatic cartoon is the trick nature
has of letting one form of life feed on
the other. Not a cheerful thought, ap-
parently; but the inventor of the picture
has found a way to make it amazingly
funny. It is very short, but tells a whole
reelful with unexpected humor.
Dorothy Dalton's flight to Albany in
a hydroaeroplane brought $50,000 worth
of subscriptions. It is estimated the
New York members of the Famous
Players-Lasky Corporation are respon-
sible for $350,000 worth of subscriptions
in the last loan.
Famous Players Clears
$350,000 for Victory Loan
THE Famous Players-Lasky Corpora-
tion, the only motion picture com-
pany to conduct a consistent cam-
paign in New York City in behalf of
the Victory Loan, closed its drive in
front of the Aeolian Building with
Paramount-Briggs players, the well-
known artist himself appearing and
making the largest sale since the open-
ing of the campaign there. Mr. Briggs'
motion picture troupe, consisting chiefly
of children who enact his famous
"Skinay" characters on the screen,
proved a distinct novelty to the film
fans who are always looking for an op-
portunity to see how pictures are made.
Under the direction of John J. Har-
vey, the little players appeared in a
number of scenes for the "When a
Feller Needs a Friend" series, while
Mr. Briggs made sketches of them,
which were auctioned ofif, one sketch
of little Rosemary alone bringing $2,-
500.
At the Aeolian window, where a com-
plete motion picture set was built, in-
cluding lights, cameras, properties, etc.,
the Famous Players-Lasky organiza-
tion took in $150,000 in Victory Note
subscriptions.
At the Famous Players-Lasky home
office and among other eastern offices of
the company, $50,000 was subscribed by
the employes, this outside of what the
stars and executives took which, it is
estimated, figured easily $100,000 more.
Lucy Cotton, Broadway Star,
Signed by Gerald Bacon
GERALD BACON, who formed, re-
cently, his own producing com-
pany, announces that he has
signed Lucy Cotton, stage star, for his
first production, a screen version of
Max Marcin's play, "Substitute Pris-
oner," retitled "Sunup," the production
of which will be started next week at
the Bacon-Backer studio. It was previ-
oush' announced that Mr. Bacon had
titled the Marcin play "At Sunrise," but
it was learned that a stage play is now
under production by Smith & Golden,
bearing the same title.
Miss Cotton, the star of the first
Bacon production to be released by
Frank G. Hall, president of Independ-
ent Sales Corporation, is a popular stage
favorite, her latest successes in the
spoken drama being "Turn to the Right"
and "Up in Mabel's Room." She was
born in Texas and has been called one
of the most beautiful actresses on the
American stage. The story which Mr.
Bacon has chosen for the first of a
series of eighteen feature productions
to be released by Independent Sales
is said to be one of the best works of
Alax A-Iarcin.
Rdr. Bacon will announce the sup-
porting cast within the next week.
Oliver D. Bailey will direct under the
personal supervision of Mr. Bacon.
Basil Dickey wrote the scenario.
Exhibitor Backs His Pictures.
R. J. Reef, of the Star Theatre, Deco-
rah, Iowa, says that for seven years
he has been building up a steady pat-
ronage by giving to his patrons his
personal guarantee of the quality of
the subjects he books. He has shown
all the First National attractions, he
says.
"I go out on the stage and tell my
patrons such and such a picture is com-
ing," said Mr. Reef. "Of course, I make
a thorough investigation of the picture
before I give it such announcement.
.-Xfter many such talks from the stage,
together with liberal space in the local
newspaper and in the papers in nearby
towns, I can always feel confident that
a picture will go over as it should."
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Puts Stewart Picture Over
with Photograph Stunt
BECAUSE Anita Stewart has a gor-
geous wardrobe, and because she
has many photographs of herself
in all sorts and description of gowns, .
"Midnight Romance" received a lot of
advertising during the four days of its
run at Wilkes-Barre, Pa.
Fred W. Herman, manager of the Sa-
voy Theatre, at which Miss Stewart's
picture was to play in Wilkes-Barrc
saw in her beautiful gowns an oppor
tunity to invade the exclusive woman's
shops with his advertising. Selecting a
score or more of reproductions of Miss
Stewart's photographs, he had them
mounted, as cabinet photographs are
mounted.
Then for the upper left-hand corner
of each he had printed a small, trian-
gular "slipon" — nothing more nor less
than the corner of an envelope. This
said: "Savoy, Charming Anita Stewart
in 'A Midnight Romance,' Monday-
Thursday — April 21-24."
The words "Savoy" and the date were
left purposely small and inconspicuous.
The name of Miss Stewart and the
title of the photoplay were convincing
to a merchant who ordinarily would
have been horror stricken with the
thought of placing an advertising pos-
ter right along side a $100 hat. That is
exactly what happened. Mr. Hermann
presented a mounted photograph of
Miss Stewar{ to an exclusive millinery
shop. When the window was trimmed
that night there was placed therein
three beautiful hat models and Miss
Stewart's photograph.
It so happened that next door was a
high class jewelry shop. There the
proprietor actually sent to Mr. Herr-
man for a similar photograph that he,
too, might use it in the window. There
was not a woman's shop in Wilkes-
Barre that did not display one or more
of Miss Stewart's photographs, so pre-
pared, during the four days "A Mid-,
night Romance" played there.
First Annual "Beefsteak" of Famous Players-Lasky New York Exchange Men.
J U.St before they went after the "grub" stake at Castle Cave, N. Y., May 6.
Bloxbe Corporation Formed
to Make One-Reel Comedies
THE place that one-reel pictures
have won on the screen is re-
sponsible for the formation of the
Bloxbe Film Corporation, which, on
June 15, will begin the release of a series
of twenty-eight one-reel comedy dra-
mas.
A uniqueness of subject matter is
claimed by the Bloxbe company as its
paramount feature. The twenty-eight
productions, each a thousand feet in
length, will be released as the first
series. The stories are separate and
distinct, but one principle will be seen
underlying the entire product. The old
adage, "truth is stranger than fiction,"
is said by the officials of the corpora-
tion to be on its way to receive a full
vindication through the stories. Were
it not for the fact that the incidents and
characters portrayed are well known,
the whole series would be considered
excellent fiction.
The scenarios have been prepared by
Philip Van Loan and Dr. Oscar I. Lam-
berger. Mr. Van Loan is also in charge
of the direction. The Bloxbe company
is located at 1547 Broadway.
May 24, 1919
THE MOVING PICTURE WORLD
1149
ANNOUNCE NEW ERA IN FILM RENTAL
United Artists' Corporation Issues Noteworthy
Statement Outlining Plans for Early Release of
Pickford- Chaplin -Fairbanks-Griffith Productions
RICH in possibilities for the imme-
diate realization of the long-await-
ed reforms in oppressive and out-
of-date rental systems is the initial an-
nouncement of United Artists Corpor-
ation.
Outstanding is the fact that the pic-
tures of Mary Pickford, Charlie Chap-
lin, Douglas Fairbanks and D. W. Grif-
fith, which will be marketed by the
United Artists Corporation, will be re-
leased and rented solely by the indi-
vidual picture. The announcement of
the "Big Four" is refreshing in its clear-
cut and straight-from-the-shoulder
stand on this all-important point. The
statement leaves no doubt whatever re-
garding the company's policies. It is
committed unalterably to open booking
of the purest sort and discards once
and for all any sales plan that loo'^s
like open booking, but that is merely
another form of program or star series
releasing, sugar-coated.
First Release September 1.
United Artists Corporation will re-
lease four pictures a year for Mary
Pickford, four for Charlie Chaplin, four
for Douglas Fairbanks and four for D.
W. Griffith. The first release is sched-
uled for September 1, and will be a Fair-
banks picture.
The company's statement, which bears
the signatures of Oscar .A. Price, presi-
dent and Hiram Abrams, General Man-
ager, throws down a challenge to old
line distribution that cannot be mis-
taken.
"United .Artists Corporation will deal
with exhibitors by the single picture
only," says the announcement. "The
booking of each release of each of the
four producing units will constitute a
separate and distinct transaction, so
that at no time will there be any obli-
gation that will prevent an exhibitor
from running his own aff^airs in his own
way, free from the dictates of those
whose sole business it should be to serve
him."
Genuine Open Booking Is Plan.
In a supplementary statement, Hiram
Abrams emphasized the fact that while
open booking has been talked about for
years and so-called open booking plans
have been tried and tried again, genu-
ine open booking had not been attempt-
ed on a broad scale heretofore because
producers and distributors lacked con-
fidence in their product.
"During the last year and a half," said
Mr. Abrams, "I have personally made
five trips that have carried me over the
entire country for the purpose of sound-
ing out exhibitors on every phase of
film rental. To every one with whom I
have discussed the matter it is so ob-
vious that the program system and the
star series system are for the sole pur-
pose of protecting the 'weak sisters' on
release lists, that I marvel that pro-
ducers and distributors persist in these
practices when the entire trade knows
why they exist.
Program System Unsound Business.
"It is luisound business to force weak-
er attractions on to an exhibitor's pro-
gram as a premium on the rental of a
good attraction. Exhibitors should not
be obliged to play inferior shows as
part of the price of getting superior
films, nor should big stars be penalized
by making them carry the load of lesser
attractions.
"We intend to market the pictures
of the United .\rtists individually, pic-
ture for picture, each production on its
own merits. We will not contract for
more than one picture at a time, and
no exhibitor will be obligated to run one
set of pictures in order to procure the
releases of another artist.
"I cannot emphasize too strongly the
fact that we will deal in single pictures
only. We will not sell in any other way.
Exhibitors Assure Support.
"Hundreds of exhibitors, of all classes,
have assured us that our plan is what
they have been waiting for these many
months. We believe that the exhibitors
of the country are business men first,
and we are going to deal with them on
a sound business basis. They will be
able to come to us as independent buy-
ers, take what they want, and pass up
what they do not want.
"It will be our task to make every
production so superlatively good that
each will find its ready market. If we
do not make pictures of the highest
quality, we will suffer the loss, not the
exhibitors who, under the program or
star series systems, are obliged to take
the poor with the good, to their own
loss.
System Will Have Wholesome Influence.
"Right here let me point out the
wholesome influence our system will
have over the entire picture business,
from production to exhibition. Mary
Pickford, Charlie Chaplin, Douglas Fair-
l)anks and Mr. Griffith knows that each
of their otTerings must be marketed in-
dividually and that each and every pic-
ture must therefore be the very best
iheir art makes possible. In realization
of this, the United Artists have sur-
rounded themselves with conditions that
make for perfect production. They will
have ample time in the making of each
picture and they will produce with their
whole heart in the work. Thus is every
production guaranteed to be as good as
the artist can make it. If the entire in-
dustry produced on such a basis pro-
grams and star series systems would be
unnecessary.
".\nd there is the further thought that
his system of production and our sys-
tem of releasing would soon kill off the
over-production that is sapping the in-
Mitchell Lewis Uses a .44 as His Silvery Ton gued Orator in "Jacques of the Silver North."
The checked shirt he wear.s in the scene at the right doesn't affect his suit at all in the Select picture.
— rrr-r-T-ss-;
1150
THE MOVING PICTURE WORLD
May 24, 1919
dustry's energies and resources. It
would be solely 'the survival of the fit-
test' and not the everlasting supporting
of the weak and the self-appointed.
Equipped for Real Business.
"We are coming into the field, then,
•one hundred per cent equipped for real
business. From this day forward, the
Pickford pictures, the Chaplin pictures,
the Fairbanks pictures and the Griffith
pictures that we will release, supreme
attractions of the screen, will give to
every exhibitor the greatest possible
volume of profits. Truly, a new era in
the motion picture industry has begun."
United Artists Corporation has opened
executive offices at 729 Seventh avenue,
New York. The announcement of the
first Fairbanks release is already bring-
ing a tremendous volume of business
into the new ofifices, and bookings are
being recorded as rapidly as received
and in the order of their acceptance.
UNIT OVERSEAS FOR ROBERTSON -COLE
Organization Takes Over Entire Foreign Rights
to Rothapfel Program — Expects Big Foreign Demand
ROBERTSON -COLE COMPANY,
ever eager to obtain the finest
product on the motion picture mar-
ket for foreign distribution, has taken
over the entire rights to the Rothapfel
Unit outside of the United States and
Canada. This deal was concluded by
representatives of Robertson-Cole and
Frank G. Hall, president of the Indepen-
dent Sales Corporation and vice-presi-
dent of the Rothapfel Pictures Corpor-
ation immediately after the showing of
the initial unit at the Rialto Theatre
last Friday.
Robertson-Cole already has concluded
arrangements whereby Jury's Imperial
Pictures, Ltd., whom they represent in
the United States, will take over the
distribution of the Rothapfel Programs
through the British Isles.
Jury's Robertson-Cole Agents.
Under a recent arrangement Jury's
distribute in the British Isles all the
Robertson-Cole motion picture products,
and in addition will buy for Robertson-
Cole the foremost European productions
for American distribution. Robertson-
Cole, as Jury's American representa-
tives, have already closed several impor-
tant deals for their British associates,
not the least of which was the recent
purchase of Maurice Tourneur's "The
White Heather."
In the cinema halls of the British
Isles, music has always had a dominant
appeal for audiences, and always con-
stitutes a prominent part of the pro-
gram. For this reason, if for no other,
the Rothapfel Program appears certain
to find wide favor in Britain. But, in
addition, the Unit is just what exhibitors
of Britain, as well as those of France
and practically every other country in
Europe, desire.
France Likes Unit Programs.
Robertson-Cole has been feeling the
pulse of foreign exhibitors for some
time, and its observations led to the
deal whereby it takes over the initial
six Rothapfel Units, which are in de-
mand in many foreign countries. France
in particular is anxious to obtain the
Rothapfel Unit. There it is customary
to book an entire program, and with
the embellishments which accompany
the Rothapfel Unit, such as music and
effects, French exhibitors are expected
to create a big demand for the Rothap-
fel Unit.
Listening to the Wedding Bells.
That explains the beamiriK faces of Mary
Miles MInter and Alan Forrest In
American's "A Bachelor's Wife."
St. Paul Showmen Fighting
Tax on Music Compositions
ST. PAUL exhibitors, at a recent meet-
ing, passed a resolution condemning
the royalty tax on the compositions
of the American Society of Authors,
Composers and Publishers as unfair.
The St. Paul exhibitors have inaugur-
ated a campaign against this tax. It is
understood that many of the exhibitors
have definitely decided to refuse to pay
the tax. Another meeting of the St.
Paul exhibitors to discuss this issue will
take place at the Casino room of the
St. Paul Hotel, May 23, when, it is ex-
pected, representatives of interested or-
ganizations will attend.
Back of the movement to defeat the
tax in St. Paul is the Associated Motion
Picture Exhibitors of that city. In a
letter to fellow exhibitors Theodore L.
Hays, manager of the St. Paul New Gar-
rick and president of the association,
says :
"Owing to a supreme court decision,
any exhibitors permitting the use of
music controlled by members of that
society, is liable to prosecution and a
fine, unless he signs up a contract to pay
a certain amount annually, based upon
the seating capacity of his theatre.
"Finkelstein and Ruben have refused
the demand of said society and have de-
cided to use only the music of the inde-
pendent publishers and composers, quite
a large selection of which is available.
"It is the duty of every exhibitor
to be on hand at this meeting. United
action regarding this matter should be
taken and taken at once."
One Moment, Miss Traverse
Would you mind saying "Hello" to our
readers before going on for a scene from
your Pox feature, "When Fate Decides"?
Thank you.
Dayton Exhibitors Will
Not Pay Royalty Music Tax
ACCORDING to all the information
that can be gleaned at this time,
Dayton exhibitors who are mem-
bers of the Miami Valley Exhibitors'
League will not respond readily to the
next tax that is to be imposed upon
them by the music publishers. It is said
that the three largest firms that do the
greatest per cent, of business with the
film houses are G. Schirmer, Inc., Carl
Fisher and The Sam Fox Company.
None of these firms are members of the
association that want to collect the
tax.
One of the leading officials of the Day-
ton League stated that exhibitors all
over the state would combine and not
play the music furnished by members
of the publishers' association. A meet-
ing will be held for discussion of the
matter by the league within the next
week.
Sam Kaufman Joins Universal.
Sam Kaufman is now a part of the
cast of comedians employed by the L-Ko
Motion Picture Company and is working
in the picture being directed by Fred
Fishback. Mr. Kaufman was formerly
connected with Pathe and made several
comedies at Universal City on the Joker
and Nestor program. Mr. Kaufman at
one time appeared in the serial "Graft"
made at Universal City. He also worked
under Phillip Smalley and was recently
a member of the company directed by
Dick Stanton at the Fox Studios.
Ethel Richie Engaged by Universal.
Ethel Richie, formerly a leading
woman with Balboa films, and who has
been absent from the screen for more
than a year, has been engaged by the
Universal to play an important femi-
nine role in support of Mary MacLaren
in "The Weaker Vessel," which is being
produced at Universal City under the
direction of Paul Powell.
May 24, 1919
THE MOVING PICTURE WORLD
1151
HODKINSON PRIMES SOME DYNAMITE
Founder of Program System Indicts Producers for
Murder of Exhibitors — Plans to Startle Industr\^
with Radical Idea for Distribution of Pictures
THEY threatened to crush W. W.
Hodkinson at one time because
they thought he was too danger-
ous a dreamer to be at large in the
undreaming film industry. But he
I dreamed so scientifically and so well
that instead of crushing him, they were
;l forced to follow him. "They" is the
j term Mr. Hodkinson applies in blanket
form to the producers.
And today W. W. Hodkinson, presi-
dent of the film corporation bearing
his name, is "dreaming" again. Once
more the mind which bored its way
I into the future years ahead of its con-
temporaries is at its tricks. The man
who fashioned the idea of the program
system of distributing pictures and who
put the idea into operation through
Paramount is once more taking current
conditions into consideration and fram-
ing a course of selling that will take
the exhibitor from under the screws.
Hodkinson Bringer of Fire and Radium.
W. W. Hodkinson, who may be called
a father of the program, started a ripple
in the industry recently when he an-
nounced that he was done with that
method of distribution, that he was dis-
carding it, that he intended to sell pic-
tures on individual merit.
But an interview with the man proved
that he has something up his mental
sleeve other than the open market
policy of selling pictures. Just as in
the days of the formation of the pro-
gram, when that idea was a radical
departure from custom, so today W.
W. Hodkinson is plotting new curves
and drawing new diagrams, preparing
for another revelation.
The coming of fire to primitive man
utterly reformed his scheme of life and
marked an era in his development. Hod-
kinson was the fire bringer of the film
industry. The institution of his ideas
marked a new epoch in the history
of the business. Now he essays the
role of the radium bringer. The dis-
covery of radium started the world on
a new day, just as millions of years
ago fire did the same for the mankind
which peopled it.
Just what his motion picture radium
is, Hodkinson, although about ready to
release it on the trade, would not
divulge the details to the Moving Pic-
ture World man who called to inter-
view him as to his plans.
Facing Nationalization of Theatres.
"Picture the setting of 'The Thir-
teenth Chair'," F. B. Warren, general
manager of the Hodkinson Corporation,
said on introducing the World man to
Mr. Hodkinson. "We accuse the mo-
tion picture producers of murder — mur-
der of the exhibitors — and now we've
got to go behind the scene and produce
our evidence."
And W. W. Hodkinson threw his hat
in the ring, pulled oflf his glove and
tossed it at the feet of the producers
as an unmistakable and open challenge.
"I just want them to take exception to
what I say," he said. "What they say
By William J. Reilly
and what I say in return would make
interesting reading.
"The moving picture industry today,"
he continued, "is facing the national-
ization of theatres. The whole trend
of affairs in the selling game points
to the ownership of the motion picture
theatres by probably three of the big
producing companies. There is nothing
radically wrong with such a condition,
but these three companies are totally
undeserving of and unfitted for the
control of the theatres, because their
methods of conducting business have
been against all natural and moral laws.
"Why do I say that the situation
points to the ownership of the theatres
by the producers? Because they have
never been satisfied that the exhibitor
make a decent living. They have al-
ways lived on the life blood of the
showman. And by their film prices,
W. W. Hodkinson
Challenges producers to deny murder
of exhibitors.
brought on by enormous overhead,
greed and the payment of huge star
and directorial salaries, they have
clamped the screws down on the ex-
hibitor until the only way out for him
will be to sell his house. And the pro-
ducers are showing no inclination to
change their policies."
Producers Ever Unsatisfied with Profit.
Mr. Hodkinson went on to insert
another count in his indictment of the
producers. "It's quite like the banking
business," he stated. "Just imagine
Jones and Brown, each the president
of his own bank. Jones isn't satisfied
with a legitimate 6 per cent, banking
business. He 'jimmies' open the safe
in a polite way, and in a short time
he owns a palatial house, a yacht, and
several motor cars. Brown isn't content
to see his rival prosper so, and he
adds a presidential jimmy and dark
lantern to his banking equipment, and
he, too, joins the Yacht Club.
"The same idea prevails in the pro-
ducing end of the motion picture busi-
ness," Mr. Hodkinson stated with em-
phasis. "They are never satisfied with
a legitimate percentage of profit. In
my own connections I have seen them
satisfied not only to reap every dollar
possible from the exhibitor harvest, but
I have seen them so greedy they would
even eat the seed I had planted for
the future.
Game Not New to Him.
"I've been through the mill several
times," said Mr. Hodkinson, "and I
know intimately a great many persons
influential in the producing game. B
know how they think. I know the-
fallacy of their reasoning because I've-
had to meet it time and time again.
"They know me, too," he went on^
with a twinkle in his eye. "They told'
me I .was a dreamer when I was going
about through the country converting
the exhibitors to my program idea.
They said they would crush me if I
tried to put it over. But I put it over
and they followed just as fast as they
could."
And although he would give no de-
tails, Mr. Hodkinson pulled out from
his desk a mysterious booklet in the
last stage of composition, and indicated
that it would give the trade something
to talk about, particularly the exhibitors^
To Give Exhibitor Way Out.
"I'm going to put natural laws to
work for the W. W. Hodkinson Cor-
poration," he said. "The producers to-
day are working against the current and
wasting tremendous energy doing so.
We are preparing to take the exhibitor
from under the screws of the big pro-
ducing companies. We are blazing a
new trail, taking into consideration all
the intricacies of contemporary condi-
tions. We are giving the exhibitor a
way out, so that he may live and
succeed instead of being forced to sell
out to the producers who are gouging,
him for every penny he makes.
"The Hodkinson Corporation," he^
went on, "is perfecting an organization
whereby it will be as a lake with an
inlet and an outlet, always freshened,
always letting go the stale product. It
will not be like the producing com-
panies which might be compared to
bodies of standing water, without means^
of elimination of the unfit product, or
without the continual inpour of clear
water."
Mr. Hodkinson is preparing to take
the exhibitor out of his troubles, and
according to Mr. Hodkinson, if any
producer thinks the exhibitor is not ia
trouble and doesn't need to be taken
out of it he is cordially invited to-
express himself in public.
1152
THE MOVING PICTURE WORLD
May 24, 1919
'^'S\ir«vit>S(ir«(itriYii^i^i^i?s?it^iyi?ii^t^t^t^i^i?^
Rambles Round Filmtown
With WALTER K. HILL
iyjiiy}]ii^Mityi]'y{iMiiyiiiy}i^'i>!^i^iiy*iiy^i^
M'
The Rambler.
I "Give a Thought
To Broadway."
•OXDAY of this
week posters
"broke" a 1 on g
Main Street carrying
the slogan quoted
above. They are in
strip form, and say
nothing more than we
quote. Where the ele-
vated crosses Broad-
way at Fifty-third
Street the expression is attached to the
structure in the form of a painted sign.
Shop-windows display the slogan— and
"most of us wonder what it is all about.
Very likely it is the "teaser" herald-
ing a campaign to influence President
Wilson into the opinion that when our
soldiers are in France, or making the
Rhine safe from Democracy, they are
demobilized. Surely the phrase has
nothing to do with the picture busi-
ness— so we pounce upon it for present
uses.
There is no element in American com-
merce that gives so much thought to
Broadway as do our movie producers.
Every film they make seems to be di-
rected, titled and sub-titled for Broad-
way and Broadway alone. If the
thoughts that are given to Broadway
in the picture business were directed,
occasionally, toward Clinton, Miss., or
Fremont, Neb., the many millions who
live west of the Hudson and above
Mott Haven would like their pictures
better, patronize them more liberally
and "lay ofif" the censorship thing.
Give a thought to elsewhere than
Broadway, say we.
— w s s —
Jim Beecroft, banquet hound and gen-
eral advocate of the Exhibitors Herald,
Chicago, 111., was made exceptionally
happy one bright morning last week
when Mrs. Beecroft presented him with
a boy and a girl — twins.
Here's our hand, Jim, palm side up!
— w s s —
Bu7,7.ings of a "Little Jersey Mosquito."
Colonel Borden established an imme-
diate credit for Rothapfel in the speech
he made in praise of Frank Hall's promo-
tion abilities.
"Mr. Rothapfel can have a million dol-
lars, if he wants it," said Colonel Borden.
This was Friday evening.
Saturday morning it was announced that
Frank Hall would add three more pro-
ducing organizations to his "10-20-30"
system.
Colonel Borden's mills, by the way, turn
out thirty-six miles of cloth every twenty-
four hours. Mr. Hall will have him turn-
ing out that much film when he gets into
his stride.
— w s s—
Tom Oliphant, of the Evemail, in his
speech at the Rothapfel banquet, referred
to Frank Hall as "Roxey by proxy." One
of the marines who knew him well said
Rothapfel was formely nicknamed "Soda
Water." And all hands drank the health
of Itoxey and his proxy in a bumper of
moxey. It was a regular "after July
thirst" affair.
Measure of Death in Sub-Title.s.
Our hero of the tense moment is always
"dying by inches."
Why may he not sometimes die by
ounces?
Or drop by drop? Or breath by l)reath?
— w s s — •
Heres' a S^^ell Proposition!
One Nebraska exhibitor, in fighting local
censorship, says he does not like to have
his business interfered with by citizens
"who do not know moving pictures from
mumps."
— w s s —
Ho%v Can a Man Woric a Typewriter
And Keep His l'ant.s So AV'eil Creased?
ALMOST everybody in Los Angeles and
environs has an automobile these
days — and at least ten per cent, of
the persons who have automobiles own
them. Prominently among those who
never pass a "certain" automobile agency
around a "certain" day of each month
is none other than our old friend, Pat
Dowling, sales promotionist (high-brow
for press agent) for Christie Comedies.
When Ben Grimm was in the Celluloid
City recently. Pat saved him carfare by
taking him around in what Pat described
as "not such a bad car — when it goes."
And now Pat is driving around Holly-
wood in a brand new, regular car. To
prove it we print a picture of Pat this
week.
The cut shows Pat and that portion of
the car already owned by him. As the
months pass Pat will possess more of
the car. When he has clear title to the
engine 'n everything, we'll treat our
readers to another look.
Pat Dowling
Who nearly owns a Ford.
Misfortunes Run in Threes.
It was Amedee Van Buren who started
the custom of regular business men play-
ing parts in their own productions.
Now comes Manager Frothingham, of
the Bessie Barriscale organization, to play
district attorney in a cast supporting his
star.
We await the announcement that Harry
Raver has appeared in his company sup-
porting Leah Baird.
— w s s —
Walthill—
"Virtuous Wives."
Men."
" " Husbands."
" Sinners."
The box office must have shown thai
virtue is its own reward.
—Chicot.
. — w s s —
Clothes Sometime Make the Man.
Walter Price had a group of Southern
exhibitors at his table during the Roth-
apfel banquet. Bill AVassman, of Nasli-
ville. in answer to the question Price
asked, said that the way to tell the waiters
from the moving picture people was to
study them closely and try to determine
which of the men looked the more honest.
(Only he didn't say it just that way.)
— w s s —
Three sides of a Triangle:
Taylor Holmes is "A Regular Fellow"
in "Taxi." "It's a Bear" of a picture.
— w s s
Bert Adler is curious to know if the
Polo Grounds would hold all of the fillum
people w^ho are goin' into exportin', ac-
cording to the trade press.
— w s s —
Now You Know; Or, Don't Yon?
Notice a news item in your paper which
says that I have been engaged by Selz-
nick as a publicist. This is a gross exag-
geration. I don't even know what a pub-
licist is.
Louella Parsons say that I am "an au-
thority on motion pictures," and I believe
her.
I spoke to Randolph Bartlett about it.
and he says that "an authority on motion
pictures" means that you have had a
story accepted by one of the magazines.
Is that right?
— ^Tamar Lane.
— w^ s s
Only Live Fish Can Swim Tip-Stream.
Having carefully polled the wiseacres
of Longacre we find that the Rothapfel
Unit Program is both a success and dis-
appointment. That ratio is about 60-40 in
favor of Roxey and his proxy.
Work upon the rest of the series may
proceed. Rothapfel must have something
or they wouldn't talk about him.
— w s s —
Roy Summerville was entertaining his
little nephew in the Summerville apart-
ment. The little lad was energetic, fid-
gety and active in crawling over his
uncle's anatomy. In an outburst of final
exasperation Roy blurted:
"Will you sit still for just a second.
You act like a serial."
— w s s —
This Suit Is a Shine.
Bryant Washburn wears an unusually
handsome suit in "Love Insurance."
"What sort of goods is that?" asked an
acquaintance.
"English sun cloth," was Washburn's
reply.
"It's a hot suit, all right," said his ques-
tioner.
"No, I wear it because I like the shade,"
retorted Bryant. ,
— w s s —
Kng'IiMhmen Are ReformlnK-
There were enough religious pictures
shown on the New York Roof last week
to convert the entire staff of ushers, ele-
vatorettes and doormen.
Of four features shown three of them
called upon the Deity and the fourth was
"A Soul's Crucifixion."
May 24, 1919
THE MOVING PICTURE WORLD
1153
MovimPKnm
WORLD
Founded by J.P.Chalmers in 1907
Entered at the General Post Office. New York City, as Second Class Matter
Published Weekly by the
CHALMERS PUBLISHING COMPANY
516 FIFTH AVENUE, AT 43D STREET, NEW YORK CITY
(Telephone, Murray Hill, 1610, 1611, 1612, 1613.)
J. P. Chalmers, Sr President
J. F. Chalmers Vice-President and General Manager
E. J. Chalmers Secretary and Treasurer
James L. Hoff Assistant General Manager
George Blaisdell Editor
A. MacArthur, Jr Advertising Manager
The office of the company is the address ot the officers.
CHICAGO OFFICE— Suite 917-919 Schiller Building, 64 West Randolph
St., Chicago, 111. Telephone, Central 5099.
PACIFIC COAST OFFICE— 610-611 Wright and Callender Building. Los
Angeles, Cal. Telephone, Broadway 4649. G. P. Harleman, Business
Representative.
SUBSCRIPTION RATES.
United States, Cuba, Mexico, Hawaii, Porto
Rico and Philippine Islands $3.00 per year
Canada 3.50 per year
Foreign Countries (Postpaid) 4.00 per year
Changes of address should give both old and new adddresses in full
and be clearly written. Two weeks' time should be allowed for change.
ADVERTISING RATES.
Classified Advertising — 3 cents a word for Help or Positions
Wanted, minimum 50 cents ; 5 cents a word for all commercial
ads., minimum $1.
Display Advertising Rates made known on application.
NOTE — Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty-third Street,
New York, and not to individuals.
CINE-MUNDIAL, the monthly Spanish edition of the Moving Pic-
ture World, is published at 516 Fifth Avenue by the Chalmers Publish-
ing Company. It reaches the South American and Spanish-speaking
market. Yearly subscription, $2. Advertising rates on application.
Saturday, May 24, 1919
Keep Your Sunday Programs Above Suspicion
THE New York State Conference of Mayors,
according to word from Albany, the head-
quarters of the group, has prepared a "model
ordinance" for motion picture censorship in those
cities where local authorities may desire to establish
it. According to the story there are indications that
more than one mayor proposes that his city censor
films to be shown on Sunday.
Forewarned is forearmed. Exhibitors in cities now
throwing open their picture theatres to the public on
Sundays should watch wnth care any moves on the
part of self-appointed individuals designed to interfere
with the legal exhibition of shows on Sunday. They
should insist that city fathers prove their case when-
ever they attempt to impose restrictions on the exhibi-
tion of pictures. If the proposed ordinance outlined
elsewhere in this issue becomes law in their munici-
pality they should make it a point to see that nothing
contained in their programs on Sundays is of a sort to
justify interference or derogatory report by any one
of the five non-salaried commissioners.
In the first place, oppose the censorship scheme in
your municipality. In the second place, if the censor-
ship becomes law — or if it does not, for that matter —
exercise every precaution that on your screen there is
shown nothing to which any sensible adult may take
exception. It has been said, and with much truth, that
nothing should be shown on a weekday that cannot
be exhibited on Sunday. Nevertheless the wise exhibi-
tor in selecting his Sunday program will keep before
him the critical opinion of the man and woman who
want their entertainment above suspicion.
"Fit to Win" Gets Into Court
TWO men connected with the motion picture
"Fit to Win" or its exhibition were arrested in
New York City and arraigned on Monday. The
case was adjourned until W'ednesday, when it was
again postponed for a Aveek, the bail of $1,000 being
continued. This is the subject denounced by the
National Association of the Motion Picture Industry
as being unfit to be exhibited to mixed audiences. It
is the subject which, it is charged, was made by the
United States Government for showing to soldiers and
never intended for commercial exploitation.
Gabriel Hess, chairman of the censorship committee
of the National Association, sent a telegram to Rupert
Blue, surgeon-general, regarding the exhibition of the
him. General Blue, in his reply, states that the nega-
tive is owned by the American Social Hygiene Asso-
ciation of New York and that this organization has
a contract with I. Silverman, of New York, for the
commercial showing of the film. Mr. Silverman turns
over to the association 25 per cent, of the proceeds and
also assumes the expenses of advertising the film and
the distribution of certain ])amphlets. The surgeon-
general points out that the Public Health Service can-
not cancel the arrangement with the commercial dis-
tributors, that this action can be taken only by the
owners of the negative.
William H. Zinsser, director of the Department of
Public Information of the Hygiene Association, under
date of May 10, addressed to Mr. Hess a letter of 3,000
words, in which he detailed the grave situation behind
the making of the subject in question and of the steps
that had been taken in many communities to combat
the disease. Mr. Zinsser says campaigns were planned
both for the soldiers and civilians. "It was in these
campaigns that the film 'Fit to Win' was developed,
originally under the caption of 'Fit to Fight,' to be
shown to soldiers only," writes the director, "and
afterward modified under the name of 'Fit to Win,' to
be shown both to soldiers and civilians."
The entire controversy between the two associa-
tions, according to one of them, is the point of view.
The American Social Hygiene defends the present
methods of exploitation, insisting that the audiences
have been segregated. The National Association
insists the picture is unfit to be exhibited as it has been
shown to gatherings in New York.
One thing is certain. If the subject must be shown
the motion picture men have a right to be absolved
from the responsibility of its exhibition.
Industry of New York to Recognize Real Merit
THE Motion Picture Industry of the State of
New York on June 18 will give a testimonial
dinner to three men in recognition of their
successful eflforts in having placed on the statute books
of New York State a law permitting communities to
open their motion picture theatres after 2 o'clock on
Sunday. The three men are Sydnev S. Cohen, presi-
dent of the state exhibitors, and Charles L. O'Reilly
and Samuel I. Berman. The function will be held at
the Waldorf-Astoria. The chairman of the committee
of arrangements is William Fox. Any one who knows
1154
THE MOVING PICTURE WORLD
May 24, 1919
Mr. Fox's way of going after things knows that the
dinner will be an occasion to be remembered. The
chairman announced at a committee meeting this
week that there was no reason why the coming afifair
should not be the greatest in the history of the indus-
try^— which means that he is going to make it so.
Backing him up will be a committee drawn from all
branches of the business.
The men who will attend the dinner will not hail
from New York City alone. There will be repre-
sentatives from all over the Empire State. The date
purposely was set just after that of the gathering at
St. Louis in order to permit those attending the con-
vention to stop over on the return to their homes.
Checks for the dinner tickets — which are ten dollars
each — may be mailed to Louis Blumenthal, treasurer
of the committee. Any inquiries addressed to Charles
F. Haring, secretary, at 1587 Broadway, will receive
prompt attention.
Just to make sure that knowledge of the dinner
escapes the attention of no exhibitor in this state or
in any other state within reasonable reach of New
York City, Mr. Fox has appointed Lee Kugel publicity
director to tell the story of the function. The com-
mittee starts strongly.
When They Really Want Sunday Shows
FREMONT, Dodge County, Nebraska, cottonwood-
embellished jewel of the Platte Valley, gets
'large into moving picture history because its
electors wanted Sunday shows and would not listen
to anything else. In the recent election for mayor of
"the prettiest city in the state" both representatives
of the established political parties were against Sunday
shows — and "agin 'em strong."
While the old line politicians were getting ready to
divide the offices that fall under appointment by "His
Honor," another man sneaked in on the eve of election
and gave the candidates the shock of their lives. The
"dark horse" had been secretly entered on the sched-
ule, and his name was not printed on the ballots.
To vote for the "dark horse" electors were com-
pelled to write his name on the ballot they voted — and
do it with pen and ink. By 400 votes more than his
nearest competitor for the mayoralty honors the "dark
horse" won, and Fremont's picture shows are open on
Sunday. All of which simply goes toward proving
that if any community within the rule of local option
wants pictures on Sunday it can have them — if it
goes about it with enthusiasm.
Our interesting interview with H. M. Thomas, man-
ager of the Omaha Rialto, gives details of this essen-
tial event, as well as other interesting evidences of
enterprise in the great and rich state of Nebraska.
Your western showmen are men of vision — and
Thomas is one of the leaders in his class.
Advertising Slides Are Not Entertainment
WORD comes from Pittsburgh that the Ameri-
can Exhibitors' Association has adopted a plan
for payment of exhibitor dues by means of
showing slides of local merchants or of national adver-
tisers. The assumption is that the contract is executed
through the oflficers of the association and that the
money paid for the exhibition of the slides is credited
to the showman as dues. This arangement un-
doubtedly is convenient for the exhibitors and the
organization, but what about the patrons of the the-
atres? Will not the showing of these slides tend to
lessen respect on the part of picturegoers?
When a man deposits money at the box office he is
buying entertainment, and the exhibitor who comes
the nearest to supplying that commodity every minute
his patron is in the house is the one who stands highest
in the estimation of his customers. An unentertained
house is a restless house. Slides announcing coming
features may be tolerated, on the theory that it is
information of community interest. Advertising slides,
of matter foreign to the theatre, will be resented in
the great majority of cases — will be looked upon as an
imposition ; and we believe the man who insists that
they are nothing else has got the better of the argu-
ment. Advertising slides are not entertainment.
Mr. Phelos Makes Charge of Inequity
MELTON PHELOS, of the Elyria Theatres Com-
pany, of Elyria, Ohio, in a letter printed in
another column takes more or less vigorous
exception to recent action of the exchangemen in
Cleveland regarding the payment of deposits and for
bookings. Mr. Phelos makes the claim that the
exchangemen have all the best of the arrangement —
that if through any accident the money in payment of
the film is not in the exchange the subject will not
be shipped, regardless of the results to the exhibitor;
that if also the money is in the exchange, but through
any accident the distributor is unable to fulfill his end
of the contract the exhibitor has and can obtain no
redress beyond the acknowledgment that some one
has blundered and that the film will be sent at another
time.
Mr. Phelos points out that the redress is inadequate
— and it would seem to be. If the exchangemen draw
the line tightly at the point where the arrival of the
check is an arbitrary prerequisite to film service,
regardless of the standing of the buyer, there should
be a corresponding obligation on the part of the dis-
tributor to see that the contract is fulfilled, that the
exhibitor receives his program, that his patrons are
not disappointed, that his theatre does not have to
close its doors or seek a supply of film elsewhere.
Mistakes will happen anywhere in spite of all pre-
cautions. The organization which makes preparations
for their occurrence lays down rules against possible
contingencies — always having regard for the financial
responsibility of the theatre concerned — and goes the
limit to see that no customer is the victim of inelastic
regulations will be the one best entitled to favorable
consideration on the part of exhibitors.
United Artists Declare for Open Booking
THE United Artists' Corporation, in an announce-
ment issued by President Price and General
Manager Abrams, declares it will deal with
exhibitors on the basis of single pictures only. In a
supplementary statement Mr. Abrams goes into detail
in regard to the company's plans and its reasons for
adopting this method of distribution. The general
manager outlines the results of his five trips about the
country in the last year and a half and summarizes
what he has learned from picture showmen as to what
they want and how they want it.
"There is the further thought that this system of
production and our system of releasing would soon
kill off the overproduction that is sapping the indus-
try's energies and resources," Mr. Abrams says in the
course of his talk, after referring to the fact that the
players would take ample time to make their
productions.
The days when open bookings will be the rule and
not the exception are coming with rapid strides — if
they are not already here. And who shall say they will
not be better days — and evenings far more pleasant
for picturegoers?
May 24, 1919
THE MOVING PICTURE WORLD
1155
Personal and Otherwise
LAST week we had the pleasure of
meeting E. S. Flynn, assistant sales
manager, and Louis Geiger, district
representative, of the Rothapfel Unit,
together with Thomas Lavin, supervis-
ing auditor of the middle west for the
Film Clearing House.
* * *
W. H. Linton, who owns theatres at
Little Falls, Herkimer, Amsterdam and
Utica, N. Y., is remodeling a large thea-
tre in Little Falls for special showings
of pictures and high class vaudeville. It
will also be used for special road com-
panies. It has been entirely refitted and
redecorated throughout and is said to be
one of the finest theatres in the state. It
will be opened on May 20.
* * *
L. Lesselbaum is putting up a 2,400-
seat house in Brownsville, Brooklyn,
N. Y. Mr. Lesselbaum has been inac-
tive for some time and is starting with
renewed vigor, consistent with his old-
time energy and enterprise.
* * *
M. C. Solomon has resigned the man-
agement of the Crescent theatre, Bronx,
New York.
« ♦ *
Harry Ennis, who was c~ the Clipper,
is now with Variety, in ciittrge of the
vaudeville section, writing under the
soubriquet "Bell."
* * *
The presence of Harry Bernstein, of
Richmond, Va. ; H. B. Weelby, from
Montgomery, Ala., and Harry Crandall,
of Washington, D. C, in New York last
week, was good for sore eyes, and the
good reports of business in their sec-
tions was an ear full worth getting.
« * *
A victory dinner will be given to Ir-
ving M. Salyerds by the members of
Rochester Exhibitors' Local, and to
William A. Caliban, vice-president of
the Exhibitors' State League of New
York, on Thursday, May 22, at the Elks
Club. It is to be given as a testimonial
celebrating the victory won in obtain-
ing Sunday opening.
* * <»
H. G. Musgrave, representative of the
Australian Film Company, was in town
last week.
« * 4<
The last time we saw Jake Wells was
in Richmond. He didn't look so well
as he did last week when we met him
at the Hotel Astor. He looked ten years
younger, just as he did when a member
of the big base ball league. He will add
to his already large chain of houses by
building a 2,200-seat theatre in Rich-
mond and another one at Savannah.
* * *
S. M. Berg will move from the Colum-
bia Building to the Cohan and Harris
Building on Forty-second street, where
he expects to enlarge his activities to
other fields of the pictures.
* * *
Albert Ricardi, who has been with the
Henry Miller Company, "The Eyes of
Youth," on the road, is now in New York
waiting to take part in the next Capel-
lani production.
* * *
George Fisher, manager of the Alham-
bra theatre, Milwaukee, was in New
York in company with Andrew Karzas,
of the Woodlawn theatre, Chicago.
Both spoke enthusiastically of business
conditions in their cities.
E. Lanning Masters, Inc., is the name
of a corporation which has been estab-
lished in the Fitzgerald Building in New
York, as specialists in motion picture
advertising, publicity and marketing.
Lester and Byron Parks and L. C. Bon-
ner are associated with the enterprise.
* * *
B. R. Tolmas, branch sales manager
of the Film Clearing House, and William
Goldenberg, of the Stanley Company,
were at the Hotel Astor last week.
Among the Philadelphia visitors to
New York during the latter part of the
week of May 4 were Jack Rosenthal,
of the Model and Imperial; Albert
Fisher, Mammoth, Walter Stumpfey, of
Germantown theatre; Marcus A. Benn,
of the Benn theatre, and Carr Slad, of
the Colonial, Princess and Arcadia the-
atres, Reading, Pa.
* 4: *
Herman Rifkin, of the Eastern Film
Exchange, is in New York, looking af-
ter his various film interests. Mr. Rif-
kin contemplates making several big
purchases to add to his long list of fea-
tures. While in New York he will make
his headquarters at the main offices of
the Pioneer Film Corporation.
* « 1*
While in New York this week, Leon
Netter, of the Masterpiece Attractions,
received notice of the death of his
father. He was obliged to return to
Cleveland at once. We extend, together
with his many friends in the industry,
our sincere sympathy in his unexpected
bereavement.
* * *
C. C. Pettijohn, Gabriel Hess and W.
W. Irwin left on Thursday, May 15, to
attend the Illinois state exhibitors' con-
vention, to be held at Springfield, on
May 18 to 20. These three men will take
active part in the hearing on the Illinois
censorship bill now pending.
William Fait, who was the manager of
a theatre in Utica, N. Y., and very ac-
tive in the American Exhibitors' Asso-
ciation with C. C. Pettijohn, is going to
South America on June 5, for David P.
Howell interests. He will handle the
First National and United Picture The-
atres output.
* * *
Our exhibitor friend. Bill Wasman,
from Nashville, was in town last week
and gave a glowing account of the gen-
eral prosperity below the Mason and
Dixie line.
* * *
Frederick L. Wilkie, Chicago, Presi-
dent of the Continental Pictures Cor-
poration, is now in New York looking
after the exploitation of Jess Willard
feature, in which he is interested; to be
released about the middle of June.
* * *
T. J. Braun, with the American Film
Company, Pittsburgh office, is now dis-
trict representative of the Film Clearing
House, traveling out of the New York
office, covering St. Louis, Kansas City,
and Dallas districts.
* * *
Charles Berman, the distributing man-
ager of the Adanac Producing Company,
Montreal, is in New York this week ar-
ranging for the output of the company.
The initial publication may feature Ty-
rone Power.
* * *
Sam Grant, president of a well-known
independent film exchange, of Boston,
is stopping at the Hotel Astor.
* * *
J. J. Allen, of the Allen enterprises,
Montreal, is spending the week in New
York.
* * *
Abe Silverman, of the Strand, Al-
toona, Pa., is in town this week.
* * *
H. T. Mason, general manager of
Harry Davis Amusement Enterprises, of
Pittsburgh, and A. G. Talbot, of the
American theatre, Denver, are among
the New York sojourners.
J. P. Kiggins, representing the Liberty,
U. S. A. and American theatres, of
Vancouver, with Mrs. Kiggins, is stop-
ping at the Hotel McAlpin. This is
the first time Mr. and Mrs. Kiggins have
visited New York. They will return
home by way of Los Angeles, visiting
studio land.
* * *
E. C. Bostoc, of the Merril Theatre,
Milwaukee, will be in New York the
balance of the week. The Merril will
start a long run on May 25 of the Vita-
graph feature, "The Third Degree."
* * *
De Alarcon, of the Alcazar, El Paso,
representing eight theatres in Texas
and Mexico, returned home Friday, May
16, after a week's stay in New York.
He is building another large theatre in
Juarez, Mexico, making three in that
city. He has contracted for the whole
Vitagraph output for importation into
Mexico.
Jake Wells
Of the South, in Xew York on business.
Viebrock Receives Promotion.
W. C. Viebrock, who for the past two
years has been traveling auditor for Se-
lect Pictures, was last week appointed by
Controller J. A. Derham to the position
of assistant controller. Mr. Viebrock
has been connected with the motion pic-
ture business for more than five years.
He will be stationed in the home office.
1156
THE MOVING PICTURE WORLD
May 24, 1919
SUNDAY SHOWS MARK OPPORTUNITIES
By Displaying Only Be
Have Chance to Make
OPPORTUNITIES are full of possi- t
bilities. Many proverbs have been
well and wisely written upon the
great gain underlying the rightful use
of opportunities. Some say that oppor-
tunities are shy, and, when once slight-^
ed, seldom return. Others say that op-'
portunities are golden moments; all
these are pregnant with truth and
should be observed.
New York moving picture exhibitors
recently have had a great opportunity
thrust upon them in the Sunday open-
ing local option bill. Will they use it
wisely and well? Let us hope so. At any
rate here is a word of encouragement :
Make good, live up to all the good things
said about you, vindicate those who
have spoken in your favor and behalf,
convince opponents of their mistakes,
and take the poison out of their criti-
cisms.
Put your very best and most suitable
pictures on the Sunday program. Do
not follow the glaring indiscretion of a
certain exhibitor who last Sunday put
on a picture which was still the subject
of debate as to its suitability at any
time. He provoked the authorities to
stop the picture and brought the Sunday
exhibition into bad repute. A more
glaring indiscretion it is hard to imag-
ine.
Your house will be full on Sunday. .
There is therefore no need of extrava-
gant advertising or glaring posters. You
will succeed without them besides sav-
ing money. The more quietly and or-
derly you conduct your Sunday program
the more friends you will win from your
former opponents. Aim to please, to
win, and to gain friends, so that it you
have to fight the battle again your rec-
ord will be your best argument. A won-
derful opportunity is now in your hands.
Treat it as a golden one for yourselves,
and you will find it will return in like
measure for your future. It is easy to
please your friends, it is possible to
please your enemies. Go in and do it,
this is your opportunity.
W. H. JACKSON.
sl Pictures, liixhibitors
Friends of Opponents
he United Theatres Association of
Northern California, Inc., has left on
an automobile tour of the country that
will take him across the continent.
W'hile away he will visit producers, dis-
tributors and exhibitors and make a
careful study of the moving picture
business. He will also explain the plan
of the new San Francisco organization,
which is attracting wide attention, and
which is being followed by exhibitors
in Los Angeles and Seattle.
All Up-to-the-Minute Showmen
Want This Kind of a Paper
Moving Picture World :
Dear Sirs :
YOUR letter of April 25 duly
came to hand and we regret
exceedingly that we over-
looked to forward you our sub-
scription for the Moving Picture
World.
We certainly are desirous of
continuing this excellent trade
journal and are enclosing herewith
money order to cover a year's sub-
scription.
Will you kindly forward us a re-
ceipt for this amount by return
mail so that we may be able to
put a charge through in the proper
way at this office.
Thanking you for calling our at-
tention to this matter and wishing
your up-to-the-minute publication
every success, we are.
Yours very truly.
General Film Company (Canada),
Ltd.
Per W. E. Allan.
C. W. Midgley Making Auto Tour.
C. W. Midgley, of the American the-
atre, Oakland, Cal., and secretary of
"Unpardonable Sin" Breaks
Records in Waukegan, 111.
THE "Unpardonable Sin" opened on
Monday, May 5, at the Academy
Theatre, Waukegan, 111., to the
largest Monday attendance record up to
the present time. The number of fans who
saw this remarkable Harry Garson pro-
duction on the above day was over 150
more than witnessed "Hearts of the
World" on its first day in this city, which
New York Convention of Famous Players-Lasky Exchange Managers.
We have with UH. frmil low, left to riRht; C. K. Hohomb, 1!. 1'. Fineman, C.
Gausnian, Kukciu; Zukor, .leroiiie licatty, I'cto Smith. H. O. Dillenbeck. Second
row: W. E. Smith, H. H. Huxhaum, J. W. Allon, Walter E. Greene, Al Lichtman,
S. R. Kent, Charles C. Burr, LouLs Leob. Top row: J. W. Toone, W. A. Hach.
Harry A.shcr, P. V. Chamberlain, M. H. Lewis, Herman Wobber, Louis Marcus,
Fred Cape, Dan Mlchalove, Arthur Whyte, J. K. Burger, Herbert Clark,
L. F. Guimond.
also was Monday. The price of admis-
sion for the main floor was 25 cents in
the afternoon and 50 cents at night, the
loges selling for one dollar. The gross
receipts ran extremely close to four fig-
ures for the day.
On the second day the matinee was
even better than that of Monday and
the three-day run broke all Waukegan
picture records in both attendance and
profits. Jones, Linick & Schaefer took
over the theatre and went into this
town and put the picture over them-
selves to prove to a few doubting ones
that they acquired a great thing when
they bought the Illinois rights.
Ned Holmes, manager, and John J.
Jones, sales manager, were personally
on the ground during the entire run
and superintended the advertising and
operation of the theatre in conjunction
with Walter Spoor, the owner of the
theatre. Holmes and Jones have opened
elaborate offices at 110 South State
street, Chicago, and already have the
first show routed for five solid weeks.
$300,000 Theatre Will Be
Erected in South Boston
ONE of the largest and inost import-
ant real estate transfers in South
Boston during several j'ears took
place recently when eleven parcels of
property on West Broadway were
bought by Owen F. Farley, James H.
Doyle and James F. Powers for the con-
struction of a new motion picture the-
atre.
The entire property has an assessed
value of $119,800, but the price paid is
said to have exceeded the total rating.
The new house will seat 2,800 and will
cost $300,000 above the price paid for
the property.
The structures occupying the site at
present will be razed soon and work
started on the building of the new the-
atre. The buildings are frame and brick
structures, being numbered 418 to 428
West Broadway, running through to 353
to 361 Athens street.
The new building will contain sev-
eral stores on the front. The theatre
proper has been leased for a long term
to the Broadway Amusement Companv.
The plans by Blackall, Clapp & Whitte-
more show that the house will be a
splendid addition to South Boston, with
all the numerous comforts and facilities
of the modern photoplay theatre.
Dismiss "Arsene Lupin"
Suit Against Vitagraph
THE suit filed in the United States
District Court against the Vita-
graph Company of America by
Lieutenant Francis de Croisset and
Maurice Leblanc and the Societe des
h'ilms Mennchen, to recover $150,000
damages for alleged infringement of the
drama entitled "Arsene Lupin," has been
dismissed by Judge Charles M. Hough.
The complaint was dismissed on the
ground that it embraced an iinproper
misjoinder of actions, as the suit was
based on two copyrights issued at dif-
ferent times to different parties, and
while the dismissal is final as to the
1909 copyright, another action may be
instituted under the 1916 copyright.
The play "Arsene Lupine" >vas orig-
inally produced in Paris and was subse-
quently produced in America by Charles
Frohman and proved a success finan-
cially and artistically.
May 24, 1919
THE MOVING PICTURE WORLD
1157
RUBBERNECKING IN FILMLAND
A LARGE robust rumor is rumbling
around Filmland. Of course that
is nothing new. As a rumor in-
cubator, Filmland can be matched
against any other community in the
world with a certainty of winning all
bets.
We pay little attention to rumors,
as a rule, but this rumor is disturbing
us — is shaking our fair city from its
stem to its stern.
Here is the rumor :
The studios are going back to New
York.
Who says so? Why, everybody — that
is, almost everybody says so. It must
be admitted that with many the wish
is apparent to the prediction. There are
many people in the colony who do not
like the Coast ; many who pine with a
great pining for dear old Broadway;
many who cannot find anything fit to
eat, drink, or wear anywhere west of
Grant's tomb.
Rumor Looks Like The Goods.
But if we leave these people out of
the argument there are still enough left
to make the rumor look like good dope.
Everybody knows what P. A. Powers
said about the Coast, and Myron Selz-
nick's remarks are too well known to
need repetition. These straws in the
wind have other straws floating along
with them.
We have the news that the Famous
Players are building a big studio in
Long Island City; they say that D. W.
Griffith, who has been here so long
that he is almost a native son, has his
eye on Gotham as a location for his
future activities.
Of course, the film people will not
all pack up and take the same train.
It may be a year or more before the
gophers are digging their tunnels and
frisking here and there among the wild
mustard in the deserted studio lots. And
there may be many who will never
leave because of an unfeeling attitude
on the part of the railroads in regard
to transportation charges.
Broadway Beckons Alluringly.
But say what you will, many brains
are busy with the thoughts of Broad-
way; many faces are turned hopefully
to the East.
The climate has a great deal to do
with the dissatisfaction, and right here
is a good place to speak a few well
chosen words to the weather bureau.
If our weather does not behave, it
is going to lose its reputation. It must
not think that now, since it has got
the movies out here, it can keep them
without delivering some of the same
kind of goods it used as a sample.
Take this spring, for instance. The
rainy season is supposed to be over,
and yet it still rains. Of course it is
all right to credit all of the rain that
falls after the season has been officially
closed to next year's precipitation, but
it is hard to make a camera under-
stand the system. A camera doesn't
care a cent for seasons; it demands a
certain amount of light, and if the sun
is not on the job the camera has to
be taken onto a dark stage and the
juice turned on, before it will function.
Fogs Might Be Mist in East.
Then there are our fogs. One can
scarcely speak with any degree of calm-
Mrs. D. Rumor, Well Known
in Film and Sewing Circles,
Claims Studios Plan
New York Move
By Giebler
ness about our fogs. The fogs are
supposed to be sort of blessings in dis-
guise. They are intended to act as
diffusers for the sun, and temper the
sun's rays so that we will get enough
light to shoot pictures and heat to warm
us without raising any perspiration —
and heretofore it has been that way
(see any booster literature about this)
— but this year some one has been
monkeying with the fogs and turned
them on too full, or something.
Instead of stretching themselves out
Jimmie Aubrey
Looking as soulful as he can under
the circumstances.
in fleecy layers between us and the
sun, they gather up in great dark, damp,
juicy gobs and stick around all day.
We have just had twelve days all in
a row this spring, with practically no
sunshine at all, and on two or three
of these days the fogs turned into rain.
Rubbernecker Busy Victory Loaning.
It really is discouraging, when the
native sons and the boosters are doing
all they can to make people satisfied
with our climate, to have the weather
act up in this manner.
It has been a busy week for Rubber-
necking, however.
I have been down to the Ship in
Pershing Square every night, watching
Harry Leonhardt's comedians and come-
diennes ; the Christie players; Clara
Kimball Young, Frank Keenan and <om-
panj% Charlie Murray and the Mack
Sennett bunch, the Universalites, and
Charlie Chaplin help Uncle Sam sell
bonds.
One day I was out to the Goldwyn
studio and saw Harry Beaumont make
a big masque ball scene for "Lord and
Lady Algy" with Tom Moore and
Naomi Childers in the title parts, and
Naomi with a most magnificent gown,
and Tom and Jack Dufify giving a good
imitation of slightly inebriated gentle-
men ascending a staircase.
Another day was spent on the Vita-
graph lot, and one night I was among
the happy dogs used as a try-out audi-
ence for Chaplin's new comedy, "Sunny-
side." And in between all this I got
both profit and pleasure in reading Bill
Hart's book. "Pinto Ben."
Duncan Working on New Serial.
Out at Vitagraph, Bill Duncan, who
is his own director, was making the
first episode for his new serial, which
will not be called "Daredevil Dick,"
although that is the working title of
the play as it now stands.
I saw a sight here that is very rare,
the manager of a studio working in a
picture.
Bill had the big boss, W. S. Smith,
doing a part in the action. Mr. Smith
was in a scene with Edith Johnson, the
leading lady of the piece. He handed
her a gun and told her that he hoped
she would not have to use it on any-
body, just as naturally as if he did that
in his office every day of the week.
Duncan says there are two reasons for
using the boss in the serial. First, he's
a pretty good player, and second, he's
a kind of a mascot. He did a small
part in Bill's previous serial, and as that
serial was a success, it put Manager
Smith in the rabbit's foot class.
After this scene was over I went out
on the lot and watched Jimmie Aubrey
and Babe Hardy, the hefty heavy of
Vitagraph comedies, do breakaway stuff
tor a new piece they were working on.
Deep Hole in Touching Scene.
They made a very touching little scene
with a deep hole that was all covered
over with sod and camouflaged to look
like a nice place to walk.
Jimmie got on this, and a big rock
was dropped on his head, and he went
down, down, down. Of course it was
a property rock, but it was as big as a
cook stove, and I thought Jimmie was
never coming up, and when he did, I
said goodbye before they did something
else to him that would necessitate send-
ing flowers with my farewell, and went
over on the dark stages where Antonio
Moreno was making episode eight of
"The Perils of Thunder Mountain," with
Carol Holloway as his leading lady, and
W. J. Baumann as director.
They had a big set representing the
interior of a Hindoo temple. It w^as
very fine. The room was filled with
rich-looking Oriental furniture, rugs,
carpets and draperies, one of the tallest
colored men I have ever seen — honest,
that coon must be eight feet high — and
the perfume of half a dozen incense
burners going at full blast.
Moreno Sits in Uncomfortable Chair.
I watched them make a scene where
Antonio Moreno goes into the temple,
sits down in a chair, and then presto!
1158
THE MOVING PICTURE WORLD
May 24, 1919
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Vaudeville and Movies Meet Off Stage and Screen.
Bill Duncan and Edith Johnson, Vitagraph stars, were entertaining
Chicle and Tiny Harvey, vaudevillians.
the arms of the chair come to life, reach
out and hug Tony, and the legs of the
arm chair wake up and clasp him around
the knees, and there he is hard and fast
in the toils of the villain, until episode
nine, which gets him out of that pre-
dicament, and into another.
There is a good cast to "Thunder
Mountain." Kate Price is in the list.
A. Reigner and Jack Waltemeyer are
the heavies; Merrill McCormack and
Charles Wheelock are Hindoos ; Tote
Du Crow is a servant, and George Kuwa,
the Japanese actor, has a good part.
Jack Pierce is assistant director, and
Ernest Smith and Bert Longnecker are
taking care of the camera work.
I did not get to see Montgomery and
Rock, who were at the beach doing
wave stuff, and I also missed Larry
Semon and his gang, who were between
pictures, and I stuck around the studio
for more than an hour, hoping that
Bessie Love, who was out on location,
would come back, but Bessie never did
show up, so I had to come away with-
out seeing just about one-half of the
Vitagraphers.
Lovett Is the Efficiency
Expert of Olneyville, R. I.
IT'S worth while taking the trolley
ride from Providence to Olneyville,
R. I. On the Olneyville Square is
the Royal Theatre, managed by J. Fred
Lovett, and an hour or so spent with
him will convince you that he has sev-
eral devices for systematically running
his house that you should incorporate
in your scheme of things.
The Royal has a seating capacity of
1,000, and is known as a second run
house. Mr. Lovett keeps a strictly up-
to-date card system by which he can tell
at a glance whether or not a film sales-
man or any other representative of the
trade is giving him the correct infor-
mation on any picture, particularly pho-
toplays that have been run in Provi-
dence.
The weekly report sheet of the Royal
is a model of neatness and clarity in
form. It has a column for salaries and
another for trade bills, including every-
thing from postage to advertising. The
receipt column lists the sums taken in
at every afternoon and evening perform-
ance together with the name of the fea-
ture attraction. A box shows the daily
bank deposits, another the weekly and
another the monthly profits. It is a
convenient and comprehensive state-
ment.
At a recent evening showing the elec-
tric light company had a breakdown
and the lights in the theatre went out.
Fearing a crush and a riot Mr. Lovett
had his music play at top speed, opened
all exits, rushed out, procured four
automobiles and flashed their headlights
down the aisles. Not a single injury-
was noted.
GRIFFITH OPENS HIS REPERTORY SEASON
First New York Showing
a Great Artistic Triumph
AT George M. Cohan's Theatre,
Tuesday evening, May 13, D. W.
Griffith set up another milestone
on the moving picture's road to full
recognition as an art second to none.
He also established something new in
the commercial standing of the screen
by opening a repertory season during
which three pictures will be shown in
succession, each one affording a com-
plete bill. "Broken Blossoms," inaugu-
rated the season. The showing was at-
tended by representatives of the so-
cial and artistic life of the city and by
nearly every prominent moving picture
star, director and producer of the met-
ropolis. Hundreds of the general public
were turned away.
Inside the theatre the spectator was
greeted with a Chinese atmoshphere in
the decorations and the costumes of
the ushers. The first note of the music,
composed by Louis Gottschalk and D.
W. Griffith, struck the same atmospheric
theme and during the entire production
kept to a high order of merit. The cur-
tain went up on a full stage, seen dimly
as grey draperies parted slowly and the
weird Chinese wail of the orchestra kept
up its subdued tones. Then followed
a series of beautiful light effects that
were novel and in harmony with the
story to follow.
A shrine to Buddha came slowly into
view on the right; next, a couch upon
of "Broken Blossoms" Is
for the Famous Director
which lay a young girl. At the back,
a distant view of buildings that came and
went as if by magic crept out of the
darkness and as mysteriously crept back
again. On the right, to the sound of
Chinese musical instruments, a sugges-
tion of the Orient made itself felt rather
than seen. Most of the lighting came
from tall candles that seemed never to
glow and to die out as inexplicably as
they appeared. The air of brooding
mystery to the tableaux was a fitting
prelude to the tragic story of "Broken
Blossoms."
Of the feature itself but one opinion
was heard as the spectators were leav-
ing the theatre : "Broken Blossoms"
marks the highest altitude ever achieved
by a moving picture. Adapted from a
story by Thomas Burke, "The Chink
and the Child," in his "Limehouse
Nights" tales, it takes rank with the
class of literature that endures because
of its truth and its clear insight into
the soul of its subject. It is a tragedy
as profound and relentless as ever has
been written, and D. W. Griffith's di-
rection gives it a wondrous beauty by
showing the flame of pure passion that
burns in the midst of evil surroundings
and lifts a little starved and beaten girl
and a gentle heathen above the power of
suffering and sin.
The entire daily press of New York
unite in this opinion.
The Times : "A screen tragedy — not a
niovie melodrama with an unhappy end-
ing— but a sincere human tragedj^ — ^that
is what D. W. Griffith has had the
courage and the capacity to produce.
. . . This bare narration of the story
cannot hope even to suggest the power
and truth of the tragedy that Mr. Grif-
fith has pictured. All of his mastery of
picture-making, the technique which is
preeminently his by invention and con-
trol, the skill and subletly with which
he can unfold a story— all of the Grif-
fith ability has gone into the making of
'Broken Blossoms.' Many of the pic-
tures surpass anything hitherto seen on
the screen in beauty and dramatic force."
The Mail: "All of the fine skill of
Mr. Griffith's technique, all of the sub-
tlety of his art, have answered his com-
mands in the building of his picture
drama. His story moves forward with
the force and suspense of a Greek
tragedy. 'Broken Blossoms' is the art of
the photoplay revealed at the hand of
the master of that art. It is Mr. Grif-
fith's greatest triumph."
Long continued applause brought the
director in front o fthe curtain at the
close of the showing. After thanking
the spectators for their signs of approval
he informed them that for the first time
in their careers Lillian Gish, Richard
Barthelmass and Donald Crisp, the cre-
ators of the three leading characters,
had come to New York to watch the
premiere of a production in which they
had taken part, and were out in front.
A detailed review of "Broken Blos-
soms" will be printed next week.
EDWARD WEITZEL.
1
May 24, 1919
THE MOVING PICTURE WORLD
1159
MARY AND HER "DADDY LONG LEGS"
First National's Initial Pickford Release Is by
Far the Best Picture the Star Has Had for Many a
Moon and Is Made Eloquent by Mary's Talking Feet
EVERYONE has seen conversation
carried on through using the hands.
In "Daddy Long Legs" Mary Pick-
ford talks with her feet. At first glance
this may look like carrying atmosphere,
local color, mood and all that to ex-
tremes, but the way it is done in the
final scene is one of the delightful
moments of the picture — and "Daddy
Long Legs" is full of them. To put
it concisely: First National's initial
Pickford release is by far the best pic-
ture Mary has had for many a moon.
Showmanship is mixed with every stage
of its making and crops out in every
detail connected with the transference
of Jean Webster's celebrated story and
play to the screen. Not one of the
thousands of readers of the book or
spectators of the stage version are going
to be disappointed at the story in its
new form. Agnes C. Johnson's scenario
and the direction by Marshall Neilan
have furnished Mary Pickford with
every possible aid to the display of
her talents, and she dominates the pic-
ture at all times without leaving the
impression that this artistic necessity
is in the least overdone.
The Comedy Is All Sure-Fire.
There is never a dull moment in
"Daddy Long Legs." It has just enough
sentiment of the right sort to balance
the comedy, which is of a thoroughly
entertaining character. Nothing has
been left to chance in respect to the
laugh getting element of the picture.
The comedy is all sure-fire, but handled
with such nice discrimination and fitting
so neatly to the occasion that it has
the effect of novelty, and is an object
lesson to the tiresome person who keeps
insisting that every author should put
nothing but original comic situations
and bits of business in his pictures.
Bless the tiresome person's innocent
soul, the man or woman who could do
this has never been born and never
will be born. A combination of story,
scenario, director and star that can
create the waves of laughter which
swept over the Strand Theatre at the
opening performance of "Daddy Long
Legs" is the best evidence that know-
ing how to do the trick is what screen
comedy most needs.
An Ash Can for a Crib.
Judy Abbott, the lovable little orphan
of Jean Webster's book, who begins
life with a roll of newspapers for her
first garments, and an ash can for a
crib, and whose early years are spent
in the John Greer orphanage, is well-
known to the reading public of all ages.
All that is required is the assurance that
the spirit and charm of the original
are to be found in the picture to send
Judy's friends trooping to the nearest
theatre where the screen version is
being shown.
For those who are not acquainted
with Judy's history, the following facts
will show the desirability of being
among those present when Mary and
By Edward Weitzel
her "Daddy Long Legs" come to town:
From Station House to Orphanage.
Just who put Judy in that ash can and
then ran oflF and left her is never found
out. It is better to have this point
settled on the start, because the end
is much nicer than having her turn
out to be the daughter of one of the
characters in the story who showers her
with money, which is the usual ending
for fiction of this class. From the ash
can Judy is escorted to the station
house by a policeman, and then taken
to the orphanage. When she is next
seen she has grown into a wistful-eyed
girl of twelve, whose love of fun can-
not be subdued even by the systematic
cruelty of the matron. Airs. Semple.
Her side partner and companion in all
her defying of rules and attempts at
overreaching the common enemy, the
matron, is a snub-nosed boy who has
more freckles to the square inch than
any youngster who has so far aspired
to be a movie actor.
The Great Prune Strike.
There is a series of comic incidents
that begin with a prune strike, incited
by Judy, and lead to the agitator and
her faithful lieutenant being given the
hunger treatment. While seated on a
bench in the yard and praying for
something to still the gnawing in their
tummies, a box of lunch and a jug of
cider are thrown over the wall. The
children partake innocently but copious-
ly of the juice of the apple when it
stingeth like many swallows of fire
water. Wild hilarity follows. A well,
the meanest orphan of the bunch, a
dog which laps up enough of the cider
to send him reeling on his way, and
the efforts of Judy and her chum to
get the full benefit of their joyous state
of mind, all take part. The skill used
in its handling makes it one of the
funniest comedy scenes of the screen.
Mary Pickford's Finest Acting.
Serious interest is put into the story
when Judy is sent to college by a
mysterious trustee of the orphanage
whom the girl has never seen and who
never lays eyes on the object of his
bounty, until she has changed into a
beautiful and accomplished young
woman. His name is Jarvis Pendleton;
but Judy, who caught sight of his
shadow, calls him "Daddy Long Legs,"
and writes to him by the name she
invented for him. As in all well-made
plots, after the correct number of mis-
understandings and attempts of another
chap to take the heroine away from
the man she loves but will not marry
for fear he will not relish the facts
about her birth, the two most interest-
ing characters in the story find the
right answer to their romance.
It is in this scene that Mary Pickford
does some of the finest acting of her
career. It is also where she talks with
her feet. She has come to Pendleton's
house to explain matters. He is seated
in a high-backed chair, which is turned
from the spectator. When Judy dis-
covers that Jarvis and her "Daddy Long
Legs" are one and the same person,
and that her secret is known to him,
she attempts to leave the room, but
is detained by Jarvis. Her play of
mixed emotions is beautifully done.
The Comedy of the Talking Feet.
Then comes the comedy of the talking
feet. Jarvis draws her into his lap
over the arm of the chair until only
the heroine's slim ankles and well-shod
Mary Pickford and Wesley Barry Aren't Afraid of a "Jam."
They sandwich in two pleasing smiles in this scene from "Daddy Long Legs."
1160
extremities are to be seen. At first
they register great indignation, then
indecision, then passive consent, and
as the story ends, they are moving
like a pair of particularly active sema-
phores and telling of Judy's complete
surrender. This situation brings the
picture to an absolute climax which is
refreshingly new, and holds the atten-
tion of the entire body of spectators to
the very end.
The growth of Judy's character as her
skirts are gradually made longer is de-
noted by the star with uniform expert-
ness, and at Commencement Day, when
all the other girls rush to show their
friends and relatives their diplomas, and
poor Judy has not one friendly face in
the crowd, her pathos touches the right
chord.
Marshall A. Neilan's Expert Direction.
Marshall A. Neilan has never sur-
passed his direction of this picture.
There are added bits of pleasantry such
as the scenes in Cupid's Court and the
intoxicated dog, that are made to fit
into the story by force of their clever-
ness of conception and skill in accom-
plishment. The atmosphere of the dif-
ferent social grades is always correct,
and several exterior scenes are gems.
The cast could hardly be bettered.
Mahlon Hamilton as Jarvis Pendleton,
Milla Davenport as Mrs. Lippert, Percy
Haswell as Miss Prichard, Fay Lemport
and Angelina WyckofT, Director Neilan
as Jimmie McBride, and Wesley Barry
as Judy's side partner, are the leading
members of the support.
"Daddy Long Legs" is in for a long
run of popularity.
THE MOVING PICTURE WORLD
Joseph F. Poland Author
of Many Screen Plays
JOSEPH FRANKLLN POLAND,
though still in his twenties, has a
long list of enduring photoplay
stories to his credit and holds high rank
among writers for the screen.
Poland is a Brooklynite. Born in
the suburb of Flatbush, he was educated
at Erasmus Hall High School and Co-
lumbia University. He entered the
newspaper profession and shortly there-
after sold a scenario to the old Kalem
company. Subsequently he joined
Kalem's staff and later Vitagraph's ; but
a year ago he ab-mdoned his desk to be-
come a free lance. Since then he has
been turning 'em out with startling
speed.
Although Mr. Poland is not on the
regular authors' staff of the "Flying A,"
as was erroneously stated, much of his
recent work has been written for the
use of the American's stars.
It appears that the Poland typewriter
can tap out pathos and humor with
equal facility, and his is a name we are
Sheldon Lewis to Star.
Lewis Meyer has placed Sheldon
Lewis under contract as a star, and is
to exploit him shortly in a series of
feature film of an unusual nature.
Mr. Lewis has just finished support-
ing Virginia Pearson in "The Bishop's
Emerald," and the excellence of his
work in that production and in some
of his former character roles is said to
have prompted the offer made to star
him on his own account.
"The Monster and the Man," the first
Sheldon Lewis picture, has just been
finished. It is completed and distribu-
tion arrangements are in the course of
arrangement. The scenario and con-
tinuity were done by Frank Beresford,
who did the technical work for "The
Bishop's Emeralds." Jack O'Brien did
the directing.
Show Ad Slides on Screen.
The American Exhibitors' Association
of Pittsburgh has devised a plan which
should materially increase the member-
ship of the organization as well as re-
sult in the accumulation of a fund which
could be used to advantage in fighting
adverse legislation and other expenses
incident to the maintenance of the body.
In lieu of dues the exhibitor is re-
quired to run a slide carrying the ad
of a local merchant or a national ad-
vertiser. Already a large number of
exhibitors are running these slides, and
the plan looks as if it would prove a
big success. Fred Harrington, a mern-
ber of the association, as well as Presi-
dent Smith and the other officers are
boosting the proposition.
Joseph Franklin Poland.
bound to see more and more frequently
in connection with the better photo-
plays in months to come.
The Dayton Celebrates
Its First Anniversary
THE Dayton Theatre, Dayton, Ohio,
under the direction of Mark Gates,
who was instrumental in building
the Circle Theatre, Indianapolis, cele-
brated its first anniversary the week of
May 11. The Dayton has been a success
from the start owing to the energy of
Mark Gates, managing director of the
house. It has a seating capacity of
2,500.
The attraction for the anniversary
week was Metro's "The Red Lantern,"
featuring Nazimova. Fitting decora-
tions were employed for the "Red Lan-
May 24, 1919
tern" week, and the theatre had a dis-
tinctively Chinese atmosphere from the
lobby throughout the entire place.
In the lobby were thousands of differ-
ent flowers including many imitation
Chinese cherry blossoms which pro-
duced a beautiful effect. In addition to
this there were hundreds of red lan-
terns strung about and attractive Chi-
nese parasols. The girls in the box
office, as well as the ushers, were clad in
brilliant colored kimonas.
Million-Dollar Company
Among New Film Firms
A MILLION-DOLLAR film company
has been incorporated v^^ith New
York's Secretary of State Hugo,
the directors being Edward W. Wass-
man, of Kew Gardens ; William G. Smart,
of Grantwood, N. J., and H. N. Hayt, of
Red Bank, N. J. The company takes the
name of the Einancipation Film Corpor-
ation. Other firms incorporating in New
York state during the last few days
with the intention of entering the mo-
tion picture business include the Hy-Art
Film Company, $100,000, John D. Perry,
James and Marie Lapsley, all of New
York ; the Triar Amusement Companv,
$10,000, Bernard L. Miller, James C.
Bradford and Harry Richter, of New
York ; the Luck Producing Company, $5,-
000, Henri de Vries, David L. Salmon,
John D. Buhrer, of New York; the Jay-
bee Amusement Company, $5,000, Jacob
Belinsky, Henry Altman, Joseph Du-
binsky, of Brooklyn; the Modern Com-
edies. $25,000, Herman Obrock, Jr.,
Charles Lang and Neil Hickey, of New
York.
Government Making More Pennies.
Two million pennies a day will be
turned out by the United States mints
at Denver and Philadelphia in order to
meet the great demand for small coins
which has resulted from the new taxes
now in effect.
The motion picture houses and the
drug stores are the greatest users of
pennies. The penny trouble began last
year, when the taxes on theatre admis-
sions and tobacco went into effect.
Fanny Rice, Comedienne,
Signed for Blackton Film
J STUART BLACKTON has per-
suaded "J0II3'" Fanny Rice to "come
* back," having just signed her for
his new and yet unnamed feature which
is now in production.
The clever character actress whom
yesterday's theatregoers will remember
as an internationally popular comedi-
enne of farce, musical comedy and
vaudeville fame is to play an important
supporting role with Sylvia Breamer
and Robert Gordon, featured leads of
the new picture. i
For more than twentj'-five years Miss
Rice was one of the most successful
and distinctive stars before the pub-
lic. She toured the United States and
Canada many times and appeared in
England, Australia and other foreign
countries. She was often called "The
Queen of Extravaganza," always signing
herself, "Merrily, Cheerily, Verily
Yours."
Before retiring a few j'ears ago on
account of ill health, Miss Rice toured
for manj' seasons as a headliner on the
Orpheum Circuit.
.Alav 24, 1919
THE MOVING PICTURE WORLD
1161
News of Los Angeles and Vicinity
By A. H. GIEBLER
J. W. Kerrigan Organizes
Own Producing Company
TWARREX KERRIGAX, who has
been appearing in Jesse D. Hamp-
- * ton productions, has left that com-
pany, and will organize his own com-
pany to make pictures for the W. W.
Hodkinson releasing corporation. The
pictures will be known as the J. Warren
Kerrigan Productions, and will be filmed
at the Brunton plant. Mr. Kerrigan has
just recently recovered from a serious
spell of pneumonia, and it will be two
weeks or more before the company is
completely organized, the cast selected,
and work begun on the first picture.
George Larkin to Star.
George Larkin, who has been seen
with Ruth Roland in recent Pathe
serials, is between two propositions con-
cerning his future activities in the films.
One of the offers comes from a well-
established concern for his services as
a leading man, and the other proposes
to launch him as an independent star.
Mrs. Larkin, known on the screen as
Olive Kirkby, will play with her hus-
band in the event of the latter proposi-
tion being accepted.
Samuel Heilner Sees "Desert Gold."
Samuel Heilner, Xew York capitalist,
who is interested in the financial end
of the Zane Grey production, "Desert
Gold," arrived in Los Angeles last w-eek
in time to see the finishing touches put
on the picture. His son. Van Campen
Heilner, one of the editors of Field and
Stream, served as assistant director of
the picture in order to learn the motion
picture business from the producing end.
Daniel Gilfether Dead.
Daniel Gilfether, one of the grand
old men of the films, died at his home
in Long Beach on Saturday night, May
3, at the hour of eleven. Mr. Gilfether
W3S born in Boston seventy years ago.
but he lived in New York until six years
ago, when he came to Southern Cali-
fornia to work in pictures. He was un-
married, and is survived by a brother,
Thomas Gilfether, of Berkeley, Cali-
fornia, and by other relatives in San
Francisco. Mr. Gilfether was a member
of the Xew Y'ork Elks lodge No. 1, the
original American lodge, and his death
occurred at what is known as the
"mystic hour," the hour set aside by the
Elks to pay tribute to members who
have died. Funeral services were held
by the Elks of Long Beach before the
body was shipped to the actor's former
home in Boston for burial.
Daniel Gilfether was for many years
an actor on the stage, and has appeared
in many Shakespearean productions, and
with most of the prominent actors and
actresses of the dramatic stage of the
past fifty years. Of late he had con-
fined himself to working in motion pic-
tures, his last engagement having been
with the Balboa and American com-
panies.
George Gebhardt Passes Away.
George ^L CJebhardt, well known mo-
tion picture character actor, died on
May 2 at his home in Edendale, of heart
failure brought on by a long illness.
Gebhardt was a native of Switzerland,
but came to this country when a very
young boy. For the past 12 years he
has been a motion picture actor, hav-
ing begun with the old Biograph com-
pany. He played with Ruth Roland in
her last two pictures. Gebhardt, who
was thirty-nine years old, is survived
by his widow, who is known on the
screen as Madeline Webb.
Newmanlite Offices in Hollywood.
Betram Newman, of the T. C. Newman
Company, of Xew York, manufacturers
of the Xewmanlite system for studio
lighting, who opened an office at 4676
Hollywood Boulevard six months ago,
has returned to Xew York. The Holly-
wood office of the Newman Company
has been taken over by M. C. Gennert,
a son of G. Gennert, photo supply dealer
of New York.
Will Exploit "Better Times."
Lloyd C. Haynes, president of the
Brentwood Film Corporation, returned
last week from a tour through the
East to launch the first Brentwood
production, "The Turn in the Road," and
has again departed on the same mission
for "Better Times," the new feature that
has just been completed by Director
King Vidor for Brentwood.
Hochberg Acquitted on Fraud Charge.
Charles Hochberg, who was accused
of defrauding the Fox Film Company,
in connection with the disappearance
of the film, "The Bell Hop's Millions,"
has been acquitted of the charge in
Judge Willis' court. The case has been
in court for about three months, and
followed the shipping of the film to
the Fox company in New York. The
box, supposed to contain the film, was
taken out of an express car at San
Bernardino, and was found to contain
sand. The film was valued at $32,000.
Brentwood Elects Officers.
Richard G. Beeiie and A. B. W. Hodges
were elected to the hoard of directors
of the Brentwood Film Corporation at
a recent meeting of stockholders held
in Los Angeles, and Mr. Hodges was
made vice-president and general man-
ager.
Jockey Hurt in Movie Race.
George Willis, a jockey, was seriously
injured by a fall from a running horse
during a race held at Exposition Park
for scenes in "Lord and Lady Algy,"
a forthcoming Goldwyn Picture featur-
ing Tom Moore and Naomi Childers.
Asher With Mack Sennett.
E. M. Asher, for several years identi-
fied with the motion picture industry
in San Francisco and Northern Cali-
fornia, has arrived in Los Angeles to
take up his new duties at the Mack
Was a Director Ever Directed? Yes, It Happened When William G. McAdoo with His Wife Left It All in Doug's Hands.
They all joined in a game of "Follow the Leader," as seen at the right. These pictures Mr. McAdoo had made for his
United Artists' library.
1162
THE MOVING PICTURE WORLD
May 24, 1919
Sennett studios. Mr. Asher has been
manager of the First National Exhib-
itors Exchange at San Francisco, as
well as manager of the Tivoli Opera
House, and only resigned this dual posi-
tion to become the business representa-
tive of Mack Sennett. He will leave
soon for New York to supervise a big
Sennett show at the Hippodrome.
Mrs. Charlotte Pickford in East.
Mrs. Charlotte Pickford has gone to
New York in company with her niece,
Mrs. F. E. Benson, wife of Mary Pick-
ford's studio manager, to be gone six
weeks, on business connected with the
selection of stories to be made into
Mary Pickford pictures. Mrs. Pickford
will visit a sister in Toronto before she
returns to the West Coast. Jack Pick-
ford will also travel eastward and meet
his mother in New York during her
stay there.
Vitagraph's Sales Manager on Tour.
John M. Quinn, general manager of
Vitagraph's sales organization, has ar-
rived in Los Angeles on a personal
inspection tour of the Western terri-
tory. Mr. Quinn is a former resident
of Los Angeles, having at one time
been manager of the Griffith studio.
He is familiar with film conditions in
Southern California.
Charles K. Stern Returns East.
Charles K. Stern, assistant treasurer
of the Metro Corporation, left for New
York last week, after having been in
Los Angeles but five days on business
•connected with the late Harold Lock-
wood estate. Mr. Stern and his wife,
who made the trip with him, returned
by way of San Francisco, Seattle, Van-
.couver, and the Canadian Pacific Rail-
way.
T. L. Tally at Home Again.
T. L. Tally returned from New York
last week, where he had been attend-
ing a meeting of the First National
Exhibitors, of which he is vice-presi-
rfient. Mr. Tally had no announcements
to make that have not already been
made from the East, but he hinted that
later developments may bring forth a
few surprises.
John D. Callicott Resigns.
John D. Callicott, manager of the
Grauman Theatre since its opening more
than a year ago, has resigned that
position, and Sid Grauman will assume
charge of the house until a new man-
ager is appointed.
Previews.
"Animated Dust," a two-reel comedy
romance produced by Henry McCarty
and Rudolf Bylek, was given a show-
ing to the trade and press at Tally's
Broadway Theatre last Wednesday
morning.
"Sunnyside," the newest Chaplin com-
edy for the First National Exhibitors,
was run in with the regular Tally pro-
gram at 8:15 on Thursday evening.
Chaplin himself and a few invited guests
were the only spectators who knew that
the film was to be shown.
Theatre Notes.
The Garrick Theatre proved itself 100
per cent. American when everyone con-
nected with the theatre, from owner to
the smallest usherette, bought one or
more Victory Bonds during the first
week of the drive.
The Kinema Theatre has resumed its
continuous shows with the opening per-
formance of "For Better, For Worse,"
the new Cecil DeMille production.
Studio Shots
RUBY LAFAYETTE, player of mother
parts in films, has just received word
that her son, a lieutenant in the army,
has reached New York, and will soon
be on the way home.
Jean Darnell, former actress, has been
added to the publicity force at the Ince
studio.
Hedda Nova has been engaged to play
the leading role in a big spectacular pro-
duction to be filmed at Universal City.
Jack Gilbert has been cast in one of
Arthur Guy Empey and Marguerite Courtot Put the Earth in a Title.
Tiicy are going over tlie scrijjt for "Hell on Earth," of which Empey
i.i the producer and star.
the all-star parts of "A Little Brother
of the Rich," a Universal production.
William Duncan has begun production
on a new serial at the Vitagraph plant.
Mr. and Mrs. Carter De Haven are
resting at Arrowhead Springs.
Joe Moore, brother of Tom Moore, Gold-
wyn star, has returned to his home in
Hollywood from war service overseas.
Wallace MacDonald Is playing the chief
supporting role in Bessie Love's new pi'--
ture, "Hurrying Fate and Geraldine."
Maxwell Karger has gone to New Yoi
for the purpose of selecting stories !■
the Metro stars In the West, and
confer with Richard A. Rowland before
Mr. Rowland sails for Europe.
On account of the cloudy weather th^i
has held up Raoul Walsh's producti-
of "Evangeline" at Fox, the director h j-
taken his company, which is headed by
Miriam Cooper, to Huntington Lake to
make exteriors.
Tom Santschi is back on the Fox lot,
playing opposite lead to Madeline Tra-
verse in "Until Eternity."
The Peggy Hyland company has re-
turned from a "camping out" location
trip at Big Bear, where scenes for "Cow-
ardice Court" were made.
Henry Kolker is directing the current
Bessie Barriscale picture during the ill-
ness of Howard Hickman, Miss Barris-
cale's permanent director.
Monroe Salisbury's new play is entitled
"Devils Have Their Friends," and Rupert
Julian, who will direct it, is selecting
the cast.
Margarita Fisher's next American feat-
ure will be "Trixie From Broadway," and
Emory Johnson will be her leading man.
Bert Lytell, whose spell-binding ora-
tions in behalf of the recent war loans
have won him the title of "The Daniel
Webster of the Screen," was a special
guest of the Los Angeles Ad Club last
week, on which occasion he made an ad-
dress on "Americanism."
Buster Keaton, who has returned Intact
from France, says that it was due to hla
excellent comedy training that he was
so shifty in dodging the bullets over there.
The Larry Semon comedians spent a
week-end vacation as the guests of Larry
on a fishing trip at Big Bear last week.
Wanda Hawley has been cast for Peg
in "Peg O' My Heart," a Laskv produc-
tion which William De Mille will direct.
Casson Ferguson and Thomas Melghan
will have leading roles.
"The Confession," which is being put
into continuity form by William H.
Clifford, pioneer scenario writer, will be
Henry Walthall's new feature for Na-
tional.
Jackie Saunders left for New York last
week with her mother, who has been in
the West for some time, visiting Jackie.
Sessue Hayakawa and his wife, Tsuru
Acki, celebrated the fifth anniversary of
their wedding last Thursday with a dinner
and dance to intimate friends.
Antonio Moreno has renewed his con^
tract with Vltagraph for two more years.
Allan Dwan, who has been in New York
for several months, returned to Los An-
geles on May 5.
William Duncan entertained Chick and
Tiny Harvey, two old stage friends of
his who were filling a vaudeville engage-
ment at the Orpheum, at the Vitagraph
studio one day last week.
Fatty Arbuckle Is having a new base-
ball suit made.
In the cast supporting Albert Ray and
Elinor Fair in "Be A Little Sport," at
Fox, are Lule Warrenton, George Her-
nandez, Leota Lorraine and Eugene
Pallette.
Hamilton Smith, screen author, and at
one time general manager of Kalem, has
Mav 24, 1919
THE MOVING PICTURE WORLD
1163
become a member of the Universal sce-
nario department.
The National studios have now four
scenario writers: E. Magnus Engelton,
Franklyn Hall, Bob Dillon and Tom
Gibson.
Bert Lytell's new production for Metro
Is entitled "It's Easy to Make Money."
Frank E. Garbutt, yachtsman and film
producer, is the author of Dorothy Gish's
new play, "Peppy Polly."
J. Morris Foster and his wife, Mignon
Anderson, have completed a stock en-
gagement in San Francisco, and have re-
turned to Los Angeles to work in films.
Edna Mae Cooper, recently seen in a
Vivian Martin feature, has been given an
important role in "Peg O' My Heart."
John McCormack, the famous tenor,
while filling a concert engagement In Los
Angeles, paid a visit to the Metro studio
one day during his stay, and was piloted
over the plant by studio manager David
Thompson.
Gladys Brockwell's chief supporters in
her new picture, "Sadie," are William
Scott. Richard Rosson, Harry Dunkinson,
Irene Aldwyn, "Walter Long and Claire
McDowell.
Reggie Morris, former director of Key-
stone and L-KO comedies, will in the
future direct George Ovey in Universal
comedies.
Al Ray, with his bride, Roxana Mac-
Gowan, of the Sennett Beauties, will take
a belated honeymoon trip to Catalina
Island upon the completion of Ray's new
picture for Fox.
William S. Hart has been making scenes
for "Wagon Tracks," his newest Artcraft
picture, using stern-wheel steamboats on
the Sacremento River to depict Mississippi
River scenery.
Lois Wilson is leading lady for Bryant
Washburn in his current production at
Lasky's.
Jay Dwiggins is playing an important
role in "The Terrible Bandit," a Universal
feature being produced by George Holt.
H. H. Van Loan, author of "The High-
est Trump," is writing another story for
Earle Williams.
Lila Lee has moved into her new home,
a large house on Melrose avenue.
Jack Pickford has closed his home In
Los Angeles, and has moved to Ocean
Park, to be near the beach for the summer
months.
Kathleen Kerrigan, sister of Jack Ker-
rigan, is playing in support of May Alli-
son in "Free-," at Metro. Miss Kerrigan
and Miss Allison played together several
years ago in a stage production of
"Everywoman."
Dallas McClish, who was with the first
American army in France, is now special
technical man for Al Christie.
FOX EXPANDS ITS EUROPEAN BUSINESS
Establishes a Dozen Additional Exchanges with
Paris as the Continental Distribution Center
Macauley Film at the Strand.
The Strand Theatre, New York, on
Sunday, May 25, will g-ive its first show-
ing of "Whom the Gods Would Destroy,"
the First National feature based on the
novel of the same name by Charles R.
Macauley. Joseph L. Plunkett, manag-
ing director of the Strand, has been
busy planning special music and effects
which will accompany the picture.
Morris Goes on Short Trip.
For the first time since he assumed
the position of general manager of Se-
lect Pictures, Sam E. Morris has left
New York for a trip to Philadelphia and
Washington. In these cities Mr. Morris
will visit the branch offices of Select
Pictures, which are under the manage-
ment of Max Milder and V. P. Whitaker,
respectively.
W INFIELD R. SHEEHAN, general
manager of the Fox Film Cor-
poration, returned from Europe
Saturday, May 10. William Fox, with
whom Mr. Sheehan left New York, ar-
rived home more than a week ago, un-
announced. A result of the trip is the
establishment of a dozen additional ex-
changes, either opened or arranged to
be opened.
In Paris, which will serve as the con-
tinental European centre of distribu-
tion, Abraham Carlos was put in charge.
Offices in Lyons, Marseilles, Bordeaux
and Lille were opened, and are in oper-
ation. Branches in Italy, it is said, will
be Milan, Turin and Naples, with head-
quarters in Rome. Other branches will
be Brussels, for Belgium; Amsterdam,
for Holland, and Geneva, for Switzer-
land. With the exception of Germany
and Austria, Fox offices now cover the
world.
The Fox Film Corporation has been
well represented in Great Britain, Aus-
tralia, South America, Canada, France,
Italy, Spain, Denmark, Russia, Norway,
India, Java, China, Japan and Philip-
pine Islands in the past, but will be bet-
ter represented in the future, since the
company prefers to market its own
wares. Sydney Abel is abroad now,
carrying out the work recently begun
by Mr. Fox and Mr. Sheehan.
To Build Printing Plant in London.
From comparatively small quarters,
the Fox London offices were moved in-
to the former headquarters of the Ca-
nadian army — the entire building that
was occupied by the Canadian War
Ministry being taken over. The floor
space is about 100,000 feet. A film print-
ing plant will be constructed in Lon-
don to take charge of the large number
of prints held there.
Mr. Sheehan, on arrival, emphasized
the point that about 5,000 new theatres
are to be built in Europe, now that re-
strictions on building- materials have
been removed. A country of 48,000,000
inhabitants, England has only 4,200 pic-
ture houses. The government realizes
the value of the screen for propaganda
and is doing everything possible to help
build new theatres. For five years not
a theatre has been built; and now that
so many thousands of men are being re-
leased from the army there will be
plenty of labor available.
Picture Houses Scarce in France.
France in this matter is in a condi-
tion similar to that of England. There
are only 1,200 theatres there now. Some
cities of 50,000 have no motion picture
theatre. Within the coming year there
will be twice as many as now exist.
Italy has 1,000 and this number will be
doubled.
Mr. Sheehan refused to talk about
European productions, stating that
there was nothing- to be gained by dis-
cussing these matters until all arrange-
ments had been completed.
$1,400 Fire in Metro Lunchroom.
The canned and packed goods of the
Metro lunchroom, which is maintained
for the convenience of the West Coast
studio and office forces, as well as the
players, were totally destroyed, as well
as the entire set in which they were be-
ing used, by fire recently. A brand-new
late model camera and tripod, with mag-
azmes and exposed film, were also lost.
It was a grocery store scene used in
Bert Lytell's picture, "The Lion's Den,"
one of the last scenes in the picture,
and according to the script there should
be a fire, but it was to have been extin-
guished promptly.
The damage totaled $1,400.
Moss Gives Soldiers Tickets.
Despite packed houses at his Broad-
way Theatre, B. S. Moss is setting
aside fifty orchestra seats every day
for the matinee performance for re-
turned soldiers. The tickets are dis-
tributed through the Mayor's Commit-
tee of Welcome.
Pathe Films on President's Ship.
To Samuel B. Rose, who has the man-
agement of the motion picture enter-
tainment aboard the Presidential trans-
port Georg'e Washington, Pathe Ex-
change, Inc., has delivered four Harold
Lloyd comedies and three features ta
be exhibited before the President and
his party on the return trip
Pauline Frederick as "The Fear Woman" in an Unfearful Mood.
The star of the Goldwyn picture of the above title is registering a contrasting
emotion, but the heavy chap looks as if fearing disaster.
1164
THE MOVING PICTURE WORLD
May 24. 1919
ROTHAPFEL SHOWS HIS UNIT PROGRAM
Screens His Bill at Rialto and in the Evening
Entertains Many Guests at Hotel Astor Banquet
SL. ROTHAPFEL introduced his
Unit Program to exhibitors and
newspaper representatives at a spe-
cial showing. Friday morning, May 9,
at the Rialto Theatre. Elsewhere in
this issue we present a critical review
thereof.
Friday evening, at Hotel Astor, several
hundred of Rothapfel's friends gathered
on his invitation to attend a reception
and banquet given to celebrate Roth-
apfel's entry into the producing field.
Before the guests entered the banquet
hall they mingled and gossiped in the
reception room until the call came to
approach the "feed."
Ashbel P. Fitch, attorney for the
Rothapfel Picture Corporation, acted as
toastmaster and kept the speechmakers
active and oral until past midnight.
There was an atmosphere of informal-
ity that made the food taste better
and the liquids flow faster until, after
all had eaten their fill, the honor guest
was introduced by Mr. Fitch to tell
all about himself and his plans.
"Roxey" Gives 'Em Credit.
Mr. Rothapfel made a good impres-
sion, especially when he gave credit to
Wally Van, his co-director, and to Frank
Hall, his financial backer, for what they
had contributed to the first completed
program. Mr. Rothapfel announced that
as soon as he had taken a short vaca-
tion, the second issue of the Unit Pro-
gram would be put under way. There
were many speeches by representative
men in the trade, and Miss Parsons, of
the Telegraph, upheld the dignity of the
women in making a sensible and clever
speech when called upon.
Xot everybody present is mentioned
in the accompanying list. We give the
names as contributed by the Rothapfel
publicity bureau, adding a compliment
for Hopp Hadley, Harry Diggs and
Joseph L. Kelley, of the publicity and
promotion staff, for the success of their
eflforts in making the reception and
banquet well worth attending.
List of Speakers.
The speakers were Ashbel P. Fitch,
president Film Finance Corporation,
toastmaster; Samuel L. Rothapfel,
Frank G. Hall, Major T. C. Sterrett,
Marine Corps; Colonel A. S. McLemore,
Marines; W. A. Johnston, editor Mo-
tion Picture News; E. Lloyd Sheldon,
T. E. Oliphant, dramatic editor Evening
Mail; J. A. Quinn, managing director
Rialto Theatre, Los Angeles; William
Brandt, president Brooklyn Motion Pic-
ture Exhibitors League; Loeulla O. Par-
sons. Morning Telegraph ; Frank Mor-
ris, Colorado; Howard Borden, S. Jay
Kaufman, New York Globe; Leslie
Mason, publisher Trade Review, and
George Biaisdell, editor Moving Pic-
ture World.
Many Showmen in Attendance.
Some of the prominent e.xhibitors who
attended the premiere showing or ban-
quetted at the Astor: L. Fenyvessy,
Keith Theatre, Rochester; William Shir-
ley, Palace Theatre, Schenectady;
Charles Sesonskey, Glove Theatre,
Gloversville, N. Y. ; Fred Elliott, Clinton
Square Theatre, .■\lbany ; Wilmer and
Vincent, Orpheum Theatre, Harrisburg;
Bernard Depkins. Jr., Wizard Theatre,
Baltimore; I5enjamin S. Schwartz, Vic-
toria Theatre, Wilmington; H. C.
Horater, .^Ihambra Theatre, Toledo; C.
W. Deibel, Liberty Theatre, Youngs-
town ; Thomas Saxe, Alhambra Theatre,
Milwaukee; O. H. Potter, Columbia
Theatre, Erie; Frank L. Newman, New-
man Theatre, Kansas City; A. H. Blank,
Rialto Theatre, Omaha; M. Houzzener,
Empire Theatre, New London, Conn.
Photoplay Editors On Hand.
Newspaper representatives from out-
of-town who were present were Eva
Kelleher, Cleveland Leader; Stuart
Gould. Omaha Bee; John Elmer, Balti-
more American; Carl A. Barrett, Even-
ing Record, Boston; Harry Adler, Time-
Chattanooga; Percy W. Hammond, Con-
stitution, Atlanta; L. W. Bell, Herald,
Washington; J. E. Trower, Post-Sun,
Pittsburgh; Mrs. Ruth Frankel, North
American, Philadelphia; Valentine T.
Karnes, Times, Buffalo; Alary P. Site-
man, Evening Express. Portland. Me.;
J. Sacks, Herald-Traveller, Boston, and
others.
Place Cameragraphs on Transports.
The Nicholas Power Company, Inc.',
has installed 2 6B cameragraphs on the
Prince Friederick Wilhelm and 1 6.\ on
the Kronprinz Cecilia. They also have
shipped 1 6B to Scenic Theatre, Kadoka,
S. D., 1 6B cameragraph to Havana Cen-
tral Railroad Company, Cuba, 2 6B to
Princess Theatre, Wilson, N. C, and
through the New York branch of the
United Theatre Equipment Corporation
1 6A cameragraph to Palace Theatre,
Denver, Pa.
Pearl White Writes a Book.
Author and star of the new Pathe
serial, "In Secret," will be brought be-
fore the reading public in an unusual
way in June, when the George H. Doran
Company, New York, publishers, bring
out "My Struggle for Fame" by Pearl
White and the novelized form of "In
Secret" by Robert W. Chambers.
A Big Representation of the Trade Greeted the First Un it Program at the Banquet Given S. L. Rothapfel May 9.
Mav 24, 1919
THE MOVING PICTURE WORLD
1165
BRANDT TELLS OF NEW SERIAL PLANS
Universal Executive, En Route to Los Angeles, Will
Supervise Work on Three Continued Photoplays
JOE BRANDT, assistant treasurer and
all-round expert for Universal, made
a brief stopover in Chicago, Thurs-
day, May 8, on his way to Universal
City, where he will remain for about
three months.
When seen at the Universal offices
here, he explained that the object of
his trip to the Coast is to start and
supervise work on three new serials
for his company, each comprising
eighteen episodes, of two reels each.
Marie Walcamp will be the star of the
first, Jim Corbett of another and Eddie
Polo of a third. The titles of these
serials have not yet been fixed.
Jim Corbett's first serial, "The Mid-
night Man," is now almost completed
and will be released in the near future.
Work on Polo's Serial To Start Soon.
Work on the first episode of Eddie
Polo"s new serial will be started just
as soon as Mr. Brandt arrives and,
when it is finished, John P. McGowan,
the director, will leave Los Angeles
with his company and seek locals for
the remaining episodes that are prac-
tically inaccessible to the average sight-
seer. He and his company will be hard
at work for about a year in completing
the serial, which will be unique from
every standpoint — "including the mys-
terious and the sensational," Mr. Brandt
assured the writer. Director McGowan,
it will be remembered, had chafge of
the productions, "The Lure of the Cir-
cus" and of "The Red Glove."
Marie Walcamp has scored so heavily
in "The Red Glove" that President Carl
Laenimle has authorized the purchase of
one of the most sensational sellers in
the fiction field for her coming serial,
the name of which has been withheld
for the present.
During his Los Angeles sojourn Mr.
Brandt will also supervise the produc-
tion of "Elmo, the Mighty," in which
Elmo Lincoln is being featured. Mr.
Lincoln, it will be recalled, was the
star in "Tarzan of the Apes," produced
by the Western Producing Company.
"Elmo, the Mighty" is about half com-
pleted now, under the direction of Harry
McCrae. Mr. Laemmle purchased this
story from the Western Producing Com-
pany, and he has made arrangements
to purchase the next production of that
company, the story of which will be
submitted to him for approval before
work is begun.
Brandt Shows Serials Are In Demand.
To show the writer that the demand
for serials is rapidly growing and that
the larger houses are falling in line for
this type of sellers, Mr. Brandt stated
that on his present trip to Chicago he
had met aboard the train Mr. Von
Herberg, of Jensen & \'on Herberg, who
owns a circuit of big theatres in Seattle,
Portland, Butte, Walla Walla and other
Western cities, and that Mr. Von Her-
berg assured him that he had come to
realize that serials meant a great deal
to exhibitors ; also that he was con-
vinced some of the large houses will,
eventualh', let down the barriers and
include serials in their programs.
Mr. Brandt furnished further evidence
to support his stand by stating that
one of the largest theatres in Denver,
the Strand, has just started a run of
"The Red Glove," while the People's
Theatre in Butte had booked the same
serial recently. He also named the
Orpheum, Seattle, as another instance
and informed the writer that Mr. Clune,
of Los Angeles, is now seriously con-
sidering the booking of "The Midnight
Man" in one of his big houses.
Jim Corbett would be a big draw-ing
card there, just as he would be if the
same serial were booked in San Fran-
cisco. Indeed many other large theatres
throughout America, including those of
Xew York and Chicago, might be in-
cluded for a run of "The Alidnight
Man ;" but everything depends on the
lasting powers and the punch, as "Gen-
tleman Jim" well knows.
Fielder Finds Business Excellent.
E. C. Fielder, formerly manager of
the Cleveland office of the W. W. Hod-
kinson Corporation, is now district man-
ager of the Middle West for that or-
ganization, with headquarters at 220
South State street.
Mr. Fielder was seen last week after
a visit to Oeveland, where he conferred
with Manager Phillips on the open
booking policy of his organization, re-
cently announced to exhibitors. He
found business exceptionally good, both
in Cleveland and Indianapolis. J. C.
Mack is manager of the Indianapolis
branch and is much pleased with present
conditions and the future outlook.
"As a Man Thinks" has been booked
at the Strand Theatre, Cleveland, for a
week's run, and numerous inquiries con-
cerning it are being made throughout
the Middle West.
Notes on "Bolshevism on Trial."
"Bolshevism on Trial" was booked for
a week's run at the Woodlawn, Pan-
theon and Twentieth Century, beginning
Sunday, May 11.
Ben W. Beadell, sales manager of
Select's Chicago office, and John C.
Ragland, manager of the St. Louis office,
made arrangements last week for a
private showing of "Bolshevism on
Trial" before the Ilyiois Legislature at
Springfield, Wednesday evening. May
14. Edward Kunz, owner of the Prin-
cess Theatre, furnished that house for
the showing, which was opened at 11
o'clock at night, when all committee
meetings had been closed.
"Knickerbocker Buckaroo" Begins Run.
Walter L. Hill, of the publicity and
service department of Famous Players-
In an Instant She Was Up Again. Seizing a Bottle of Priceless Bevo, She Rushed to the Chamber of the Tiger Symbol.
Ruth Roland, in her Pathe serial, "Ttie Tiger's Trail." jg busy being the heroine and the tiger woman all in one.
1166
THE MOVING PICTURE WORLD
May 24, 1919
Lasky Corporation, has advised the
writer that the Chicago exchange of
that organization had a brief visit last
week from Albert Parker, director of
Douglas Fairbanks' new picture, "Knick-
erbocker Buckaroo." Mr. Parker was
accompanied by the proprietor of the
Algonquin Hotel, New. York, and the
wife of the latter. They stopped over
for a few hours on their way from
Hollywood to New York.
Mr. Parker brought with him the ad-
vance print of "Knickerbocker Bucka-
roo," which began a week's run at
Orchestra Hall, Monday, May 12.
Campaign Against Buck
Bill Waged Vimfully
ASK Dr. Sam Atkinson, field secre-
tary of the' Motion Picture Asso-
ciation of Illinois, if he was busy
during the week of Monday, May 5!
How he has spared time to eat in the
midst of the duties that have found
lodgment on his shoulders, in attend-
ing to the Illinois state campaign against
the Buck censorship bill, has been a
conundrum to his friends. But he has
never whimpered, while sticking to his
job like a limpet to its rock.
No section or corner of the State has
been overlooked by Dr. Sam (he doesn't
like Samuel) in his fight against Sena-
tor Buck's pronunciamento. Booklets,
editorials, slides, trailers, blanks for sig-
nature, and a dozen other helps have
been sent out daily to exhibitors.
But Dr. Atkinson was unwilling to
trust everything to proxy. On Sunday,
May 11, he left for St. Louis to address
exhibitors in the southern end of the
State, at the Elks Club, Monday noon.
May 12. Advance notices of this meet-
ing were sent to every exhibitor in
Southern Illinois, inviting them to be
present. At the meeting he will ex-
plain ti.e urgent need of the attend-
ance at the Springfield convention of
every one of them, so that a solid
front, from all parts of the State, may
be lined up against the Buck bill on
Tuesday, May 20.
Rose Tapley Has Busy Week
in Chicago and Evanston
MISS ROSE TAPLEY, special repre-
sentative of Famous Players-
Lasky, for better pictures, came
into the city Friday, May 2, from Madi-
son, Wis., where she spoke before the
legislative committee on censorship.
The pending bill was killed in com-
mittee.
Miss Tapley was entertained at an
informal luncheon, in the Hotel Mor-
rison, May 5, by Chicago newspaper
critics. The censor bill for Illinois was
one of the subjects discussed by those
present.
Miss Tapley will remain in the city
until Tuesday, May 20, when she will
attend the convention of film men at
Springfield. She has been selected by
the Motion Picture Association of Illi-
nois to make a speech before the Ju-
diciary Committee in the House of the
day mentioned. In the interim she de-
livered speeches before various men and
women's clubs in Chicago and Evanston,
and also addressed the patrons of quite
a number of picture theatres in these
cities.
Successful Revival of "Peggy."
The revival of "Peggy," the first pic-
ture in which Billie Burke starred, is
proving a great success in Chicago
theatres. Seven prints have been
booked solid for two weeks in the city
alone. Manager Bradford of Triangle's
Chicago office reports.
It will be remembered that Thomas
Ince directed the production and that
a great all-star cast, including Charles
Rae, William Desmond, William H.
Thompson and other well known play-
ers appeared in it. At the time of
writing the demand in Chicago territory
was rapidly growing.
Important Rule of F. I. L. M. Asso-
ciation.
"It has been learned that all mem-
bers of the F. I. L. M. Association of
Chicago are now placing a stamp on
'|H||HK^
l^?*^
It's "The Final Close-Up," But They Seem Distantly Uppish Here.
Shirley Mason isn't letting an.v one lool^ down on lior in her I'aramount of
the above name.
all bills sent out from film exchanges,
which reads as follows : "In accordance
with F. I. L. M. rules no C. O. D. ship-
ments will be made after May 12, 1919.
Payment must be made by check or
cash before date of shipment."
This means that if a check or cash
is not received in advance for film and
advertising matter, no shipments will
be made after the date mentioned.
A. A. A. of Chicago Elects
Officers for Ensuing Year
A MEETING of the Allied Amuse-
ments Association was held
Fraternity Hall, Friday afternoo
May 9, for the purpose of electing <>
ficers for the ensuing year. The follov
ing officers were elected after, Peter
Schaefer had announced that he w.
not in the field to succeed himself ab
president : President, M. A. Choynski ;
vice president. Dr. Sam Atkinson; secre-
tary. Max Hyman, owner of the Avon
Theatre, and Robert R. Levy, treasurer.
The A. A. A. voted assistance to the
present campaign against state censor-
ship, in a neat sum, after which the
meeting was adjourned.
A pleasant rumor is going the rounds
in film circles here that Mr. Schaefer
will begin a vacation, about the middle
of June, which will last for eight
months, and that the deliciously devil-
ish little god, Cupid, has a cunning hand
in the matter.
Who knows, to a certainty? Ask
Mr. Schaefer!
Notes of Sherry Corporation.
George M. Montgomery, Western dis-
trict manager for William L. Sherry,
has appointed Harry E. Strickland man-
ager of the St. Louis office and J. F.
Poland manager at Kansas City.
Both these men have been exchange
managers in the territory assigned them
for some considerable time.
Mr. Montgomery announces that in
addition to Mr. Sherry's big star pro-
ductions now under way, the Burling-
ham travel pictuies will be released at
the rate of one a week, beginning
May 25.
"The Red Lantern" Makes
Records in Runs and Prices
THE RED L.^NTERX" was the first
feature to score a run of two
weeks at the Ziegfeld Theatre, this
city, and it also introduced for the
first time in that house a scale of ad-
missions at 50, 75 cents and $1.00. The
opening day of the second week showed
larger receipts than that of the first.
It has also been the only picture
shown at the Riviera and the Central
Park (owned by Messrs. Balaban &
Katz) for an entire week, with the
single exception of "Eye for Eye," in
which Nazimova also was the star. "The
Red Lantern" was shown in both the
houses mentioned at increased prices
— 39 cents at the Riviera and 33 at the
Central Park, the raise in prices being
the first that has been made since these
houses were opened.
Manager C. E. Smith, of Metro's Chi-
coga office, arranged for an entire win-
dow display of toilet articles named
after Nazimova, in the Fair department
store, for one week, ending Saturday,
May 10. He had also displays in three
windows, in one of the "Loop" branch
offices of the Encyclopaedia Britannica,
drawing attention to the fact that the
May 24, 1919
THE MOVING PICTURE WORLD
1167
production is largely indebted to that
work for varied and valuable informa-
tion.
Ninth Anniversary of
Rothacker Celebrated
WATTERSON R. ROTHACKER,
president of the Rothacker Film
Manufacturing Company, was
heartily congratulated by his numerous
friends in the city and out of it on
the celebration of the ninth anniversary
i of the founding of the organization
which now has its home in the great
modern plant on the north side.
It has been a short time, but a re-
markably long stride, since the Indus-
trial Film Company was formed in May,
1910. Then the manufacturing of in-
dustrial films was solely engaged in and
continued, until now the Company has
a national reputation with practically
no competitors. President Rothacker,
for some time past, has extended his
operations in the film business until he
now does all the laboratory work for
the pictures of Mary Pickford, Charlie
Chaplin, Anita Stewart, and other well
known stars, and this work is increas-
ing rapidly.
The writer, on behalf of the Moving
Picture World, congratulates Mr. Roth-
acker on his splendid career, which
would do credit to the lifetime of any
ordinary business man. And yet he is
not near his prime, with a long life
and still greater successes in store for
him. The writer wishes him both these
boons.
"Shepherd of the Hills" at Randolph.
Jones, Linick & Schaefer have an-
nounced that "The Unpardonable Sin"
will be succeeded at the Randolph by
"The Shepherd of the Hills," based on
Harold Bell Wright's well known novel
of the same name, the first showing
to be made Sunday, May 18.
Chicago's Heroes Vividly Filmed.
International Film Service camera-
men, notwithstanding the blinding
downpour of rain Thursday, May 8,
secured a remarkably good film story
of the march of Colonel Reilly's Bucks
through the city, on that historic oc-
casion. The great demonstration which
marked the return of Chicago's own
heroes from the hard-fought fields in
France has been so well reproduced in
film form that everyone who views it
on the screen cannot fail to become
enthused and excited to the point of
indulging in uproarious applause and
yells.
Four hours after the pictures were
taken, the people of Chicago were
treated to a view of the tumultuous
scenes, in various picture theatres, by
a Chicago extra of the Hearst Inter-
national News. Victory Loan workers
reported to headquarters that the pic-
tures stirred the people to such a pitch
of patriotism that a large sale of Lib-
erty Notes was made in all the theatres
where they were shown.
Geraldine Farrar Off to Los Angeles.
Geraldine Farrar, accompanied by Lou
Tellegen, her husband, stopped over for
a few hours in the city, Saturday, May
10, on their way from New York to
the Coast. They will be engaged dur-
ing the summer in the Goldwyn • pic-
tures, in which Geraldine Farrar will
be the star and Mr. Tellegen her op-
posite.
"The End of the Road" to
Be Stopped Showing Here
THE End of the Road," which has
been showing at the La Salle
Theatre for some time past, and
concerning which the writer has heard
many condemnations, is now meeting
with strong opposition from the Na-
tional Association of the Moving Pic-
ture Industry.
On May 8, Lewis F. Jacobson, coun-
sel for the Association, began proceed-
ings against the further showing of the
picture. U. S. District Attorney Clyne
has been petitioned to bar the film
from the mails, express and railroads;
Mayor Thompson has been requested
to revoke the permit for its showing
here, and also the license of the La
Salle; States Attorney Hoyne has been
called upon to prosecute the ofifenders,
and Attorney General Brundage to stop
its exhibition in the State of Illinois.
Attorney Jacobson has given out that
the picture was produced as part of
the propaganda warning men in the
service against the social evil, and that
it \yas exhibited to men in the service
until the signnig of the armistice, when
it was secured from the Government
by Meyer Silverman and is now being
shown by R. C. Cropper.
The National Association of the Mov-
ing Picture Industry has declared the
picture morally unfit to be shown to
the general public and will prosecute
the case to. a finish.
P. C. Hoover, who represents R. C.
Cropper at the La Salle, denies the
charges made against the picture, and
declares that two prints are at present
being shown to men and women by
the Illinois State Hygiene Association.
He also states that he holds a "white"
permit from the city of Chicago to
exhibit the picture.
A Poster that People Watch.
One of the strongest business-getting
24 sheet posters recently designed is
that being sent out by First National
to advertise "Auction of Souls," the feat-
ure which originally was known as
"Ravished Armenia," and which tells
the story of an Armenian girl who lived
through the terrors inflicted by the
Turks from 1915 to 1917.
Officials of 'First National had first
hand opportunity, when this poster was
put up on New York boards, to observe
its effectiveness. At various points in
the city they noted the high percentage
of pedestrians who stopped to gaze, and
who craned their necks to see as long
as they were able to make the bill-
board out.
The poster was designed by C. L.
Yearsley, publicity director for First
National.
Approve National Association Action.
The action on the part of the National
.Association of the Motion Picture In-
dustry regarding the appointment of a
censor board which will act for that
body in passing on films and the black-
listing of theatres which show any pic-
ture condemned by the representatives
of that body has met with the approval
of Bernard DepVin, Jr., supervising man-
ager of the Parkway Theatre Com-
pany interests, and George A. McDer-
mitt, manager of Loew's Hippodrome
in Baltimore.
Outing-Chester Foreign Rights Sold.
Through the International Variety &
Theatrical Agency, Ltd., rights to the
Outing-Chester Pictures have been sold
as follows : Africa, south of the Equa-
tor, to African F"ilm Trust, Ltd.; India,
Burma and Ceylon, to India Films, Ltd.,
and Malay States, Siam and Dutch East
Indies to Middle East Films.
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The Airy Touch of the Fairies and the Heavy, Worldly Touch of the Scrublady in "The Big Little Person."
Mae Murray favors the fairies heavily in this little big Universal in which she is starred.
1168
THE MOVING PICTURE WORLD
May 24, 1919
FAMOUS PLAYERS-LASKY MEETING OPENS
Next Year's Policy Discussed at Convention
of District Managers and Representatives
1A HE convention of the out-of-town
district managers and special Rep-
resentatives of the Famous Play-
ers-Lasky Corporation's distribution de-
partment was opened Monday, May 12,
by Walter E. Greene, vice president of
the organization, in charge of that de-
partment.
After the opening address by Mr.
Gseene, in which he welcomed the vis-
iting exchange men and spoke most en-
thusiastically of the past achievements
of these men and of the prospects of
the future, Al Lichtman, general man-
ager of the distribution department,
opened the discussion concerning the
policy of the company in handling its
1919-20 product. Although the details
of the meetings held thus far are not
available at this time, it is understood
that the organization is contemplating
a radical change in system of distribu-
tion for the coming year. The present
season will draw to a close on August
31 and, with the beginning of the new
season on September 1, it is felt that
exhibitors will be able to avail them-
selves of a new method of booking Para-
mount and Artcraft pictures which will
be a great improvement over present
methods.
Detailed Announcement Later.
"We are not in a jjosition to give the
details at this time," said Mr. Greene,
speaking in connection with the meet-
ings held since Monday. "Our entire
new plan is still in a tentative state and
it would be premature to make a detailed
announcement now."
"I can says, however, that with the
new year starting September 1, we will
offer the exhibitor a booking proposition
unlike any of the present methods and
one which, we are sure, he will receive
with open arms. Since the beginning of
the current season, conditions have
brought about a big change and we are
rapidly approaching a new era in this
industry.
"We hope in the very near future to
give a detailed outline of our proposi-
tion for the coming year. Conditions
throughout the country, as reported by
our district managers and special repre-
sentatives, are most favorable. Our ten-
tative outline of distribution activities
has met with the hearty approval of
these men in the field now gathered here
and everyone is particularly enthusiastic
over the outlook for 1919-20."
Men Here from All States.
The out-of-town managers began to
arrive in New York late last week and
every part of the country is represented.
Service to the exhibitor will occupy a
great part of the time of these meetings
in that it is the ambition of the Famous
Players-Lasky Corporation to assist the
e.xhibitor in putting over his pictures
during the coming year, in a manner
never before attempted in the business.
The men attending the daily meetings
in the New York headquarters of the
company on Fifth avenue are Walter E.
Greene, Al Lichtman, Charles C. Burr, S.
K. Kent, John C. Flinn, Fred Gage, Eu-
gene Zukor, A. G. Whyte, Harrv Asher,
W. E. Smith, F. V. Chamberlain, C. E.
Holcomb, Dan Michalove, J. W. Allen,
M. H. Lewis, H. H. Buxbaum, Louis Mar-
cus, Herman Wobber, Mr Jones, of Aus-
tralia; Louis Loeb, J. W. Toone, B. P.
Fineman, J. K. Burger, L. F. Guimond,
A. O. Dillenbeck, Jerome Beatty, G. N.
Shorey and W. A. Bach.
Methodist Centenary
to Use Many Films
ARRANGEMENTS have just been
consummated by representatives
of several of the large film pro-
ducers and of the Methodist Missionar}'
Centenary for the use, on a scale far
larger than has ever before been at-
tempted by any denomination, of motion
pictures as a leading feature of this
Protestant body's Centenary Celebration
of American Methodist Missions at Col-
umbus, Ohio, June 20 to July 13.
This celebration is in realit)- a "mis-
sionary world's fair." .American Meth-
odism is bringing to Columbus exhibits
of its missionary activities in more than
fifty foreign lands as well as of its many
missionary enterprises in the homeland.
At the exhibition grounds in Colum-
bus American Methodism plans "to show
the world" what it is doing to advance
the Kingdom of God everywhere — and
it is going to do this largely through
the motion picture. The hundreds of
thousands of people who attend the ex-
hibit will see on the screen Methodist
medical missionaries healing the sick
in Africa, China, Korea, and other far-
off lands; they will see heathen on
every continent being taught to read
and write by IVIethodist educatio'nal mis-
sionaries, and finally thousands of n,i
tive Christians in non-christian portion
of the globe will be shown worshippiiu
the God of whom they first heard froii
American Methodist missionary preach-
ers.
Laemmle Buys a Patterson Novel.
Carl Laemmle, president of Universa
announces the selection of Josepi.
Medill Patterson's well-known novel,
"A Little Brother of the Rich," for a
coming Universal Special Attraction.
Lynn Reynolds is now selecting the
all-star cast for the production, in which
Frank Mayo will have the leading
iuvenile role and which will star J.
Barney Sherry in the older masculine
role. The two feminine stars, Kathryn
Adams and Lillian Leslie, will share
equal honors in the picture.
Ottawa Not Represented at Toronto
Meet.
Ottawa, Ontario, is the one large
city in Eastern Canada which was not
represented at the recent annual con-
vention of the Motion Picture E.xhibi-
tors' Protective Association at Toronto.
The exhibitors of the Canadian Capital
are allied with the Retail Merchants'
Association and, although the latter
association does little or nothing for
the moving picture men, the Ottawa
theatre men have not seen fit yet to
throw in their lot with the exhibitors'
organization.
Zane Grey and Great Authors Move.
. The New York office of the Zane Grey
Pictures, Inc., and Great Authors Pic-
tures, Inc., has moved from 3 East
Fortv-fourth street to 547 Fifth avenue.
Tom Moore in "The City of Comrades" Develops a Taste for Home Comforts as Well as a Training for the Bar.
The (Joldwyti pioiUn^tioii forced Tom to a li(>:ivy part in more wa-vs than one, as witness the beard.
May 24, 1919
THE MOVING PICTURE WORLD
1169
CONFESSIONS OF A SCENARIST
Eve Unsell, Maker of Screen Versions of Many Famous
Books and Dramas, Admits Having Been on the Stage
and Tells Her Method of Classifying Moving Pictures
THE touch of the trained dramatist
in the scenarios of Eve Unsell
lead to this interview with the
adaptor of "Are You a Mason?" "The
Man from Mexico," "The Second in
Command," "The Test of Honor," "Eyes
of the Soul," and a hundred other screen
versions of more or less famous novels
I and plays. A conviction that the skill
employed in their making could only
have been gained by connection with
the stage demanded affirmation or the
experience of a life time was no safe
guide.
Seated opposite Miss Unsell in her
office in the scenario department of
the Paramount Company, the writer
proceeded to settle the matter without
any delay:
"Were you ever on the stage. Miss
Unsell?"
"Yes, two years."
Which satisfactory reply permitted the
interview to continue with feelings of
genuine relief on the part of the man
who asks the questions.
"Would you mind telling me what
preparation you had for a place behind
the footlights? Now that you have
given the right answer to my first ques-
tion, I am in the position of the chap
who assumes a self-satisfied smile and
remarks blandly: T knew it,' and am
correspondingly ready to be delighted
to hear that you have played Little
Eva, Topsy, and Lady Macbeth "
Learning Stage Technique from Belasco.
, The lady on the other side of the flat-
topped desk shook her head.
"Lm not going to confess that I cov-
ered any such range of characters in
two years," she laughed; "but one of
the best parts I played was Florence
Reid's role in 'Seven Days'."
"Where did you first receive any di-
rect preparation for your present
work ?"
"When I graduated from college I
took up a post-graduate course in
English and American drama at Emer-
son College, Boston, with the intention
of writing for the stage. I also took
a drama course at the Summer Extension
at Oxford. A short story I wrote while
there was dramatized and produced in
England. This play brought me to the
notice of Mrs. H. C. DeMille and I was
given a position in her famous play-
brokerage offices in New York. Here
I learned the art of plot construction
and plot 'detecting,' while play-reader
for that concern. I read twenty or
thirty plays a week, and 'The Lion and
the Mouse,' 'The Third Degree,' 'Seven
Days,' and 'Nobody's Widow' were
among my selections as possible suc-
cesses."
"'Picking the Winners' is evidently
a game right in your line?"
"I did have unusual good luck, didn't
I?"
"And unusual good judgment. What
did you do after leaving the De Mille
office?"
"Went trouping. But while still a
play-reader I met Henry Savage and
David Belasco. Mr. Savage gave me
By Edward Weitzel
the opportunity of studying farce tech-
nique at close hand in that convulsing
railroad-coach comedy, 'Excuse Me,' and
Mr. Belasco granted me the inestimable
privilege of attending all the rehearsals
of Blanche Bates, Leslie Carter, and
of Frances Starr's 'Rose of the Rancho.'
Many things of stagecraft learned from
the great 'Wizard' have been of im-
mense value in the 'stage business' of
my scenarios."
"The Pawnbroker's Daughter."
"What started \t)u on scenario writ-
ing?"
"The desire to try something new, I
suppose. My first scenario was a melo-
drama which I sold to Pathe. This was
followed by the sale of two to Kalem
for Alice Joyce. I had poetically named
one "The Quality of Mercy,' and was
horrified to find it advertised as 'The
Pawnbroker's n:iimhter.' After I had
Eve Unsell.
sold a few original photoplay ideas,
I was engaged as staff reader with the
Famous Players, and was advanced to
assistant editor and writer of continu-
ity, in which capacity I remained two
years. A few months as a free-lance
was followed by another two years con-
tract with Famous Players under pleas-
ant circumstances. At present I am still
writing for Paramount and Artcraft.
My last Artcraft work is the scenario
of 'Eyes of the Soul' for wonderful
Elsie Ferguson, and which I consider
the best of my scenarios; at least it
is my best-beloved."
Classifying Screen Fiction.
"If you are not tired of being asked
questions. Miss Unsell, will you tell me
if you recognize more than one form
of screen fiction?"
"Yes, indeed! Among my scenarios
at least seventy-five have been vehicles
for famous stars, and have been shown
at Broadway picture houses. Naturally,
most of these have been adaptations
of either famous books or famous stage
plays, and it is interesting in working
out these adaptations to note the degree
of difference between the photo-novel
and the photo-drama, a dififerenec often
overlooked by writers as well as by
producers, and critics."
"How do they difTer?"
"The technique of the photo-novel
necessarily varies from that of the
photo-drama in that the elements of
narration and the descriptive title, as
well as that of characterization, enter
more largely into the photo-story, while
in the photo-drama, the subject 'gets
over' in situation and action, the intro-
duction, the development and climax
varying from that of the narrative film.
"Examples of well handled 'story' pic-
tures are those done by the Triangle
a few years ago with Mae Marsh and
the Gish girls. Mr. Griffith is a famous
exponent of the narrative film-feature,
his pictures usually being developed in
story form, and with especially excel-
lent narrative titles which point the
characterization, the psychology and the
humor of the subject.
"C. B. DeMille, on the other hand,
exemplifies the photo-drama splendidly,
his best pictures being in dramatic form,
with most of the titles in dialogue,
and with the dramatic situations de-
veloped almost exactly as the}' would
he in the stage-play, sufTering no loss
in vitality in their transference to the
screen, and proving that a film subject
can be as 'human' as possible, and still
contain as much drama and psychology
as any stage 'thriller.'
Photo-novel and Photo-drama.
".Another difTerence between photo-
drama and photo-story, is that while
the photo-drama is usually achieved by
the process of elimination, the photo-
story may dwell artistically on the in-
troduction, the character bits, and the
linking up, with an even continuity that
flows smoothly to its expected and de-
sired end. The photo-drama points the
psychology of its characters and plot
by means of action, with snappy dia-
logue titles, and using the 'high lights'
only — a series of dramatic situations
mounting swiftly that bring the spec-
tator sharply to the unexpected climax,
with little 'footage' spent in the detail
so often necessary to the photo novel.
Thus the construction and climax of
the photo-drama are necessarily very
similar to that of the stage-play,
the latter having the advantage of
glossing over weak spots, and more
effectively displaying the author's bril-
liancy of style, by dialogue, and the
former, the advantage of important ac-
tion, which in the stage play too often
happens 'of stage,' but which makes for
a bigger, more consistent dramatic
climax by preparing for it, but the
preparation must be in action, not in
a narrative or descriptive title."
Designing the Climax.
"What are your ideas on the climax,
Miss Unsell?"
"The climax of the photoplay is an
interesting and important factor in its
1170
THE MOVING PICTURE WORLD
May 24, 1919
construction, a study in itself. So often
a big screen feature is blurred and
marred by an anti-climax, a develop-
ment of the subject beyond its logical,
its psychological, its artistic end. The
scenarist, having achieved what he con-
siders the psychological finish, imme-
diately after the denouement, is horri-
fied and saddened by seeing an after-
math of courting and 'clinching' either
in the shade of the timeworn old apple
tree, or on the long-suflFering sofa in
the front parlor, or in the bay-window
of the balcony by sunset or moonlight.
The sunset clinch and fade-out which
lend beaut}' to the photo story are fre-
quently demoralizing to the photo-
drama, weakening the climax proper,
by destroj'ing the after effect of the
big finish situation, which should punch
home the message of the film. The only
exceptions are cases in which the finish
situation contains a morbid touch that
must be obviated to leave a pleasant
after-taste."
Mrs. DeMille and Her Wonderful
"Boys."
"Amen to all you have said on the
two forms of screen fiction, Miss Unsell.
The success you have made of ^-our
profession and your wide acquaintance
among the leaders of the screen and the
stage must be very pleasant."
"Yes," was the reply; "my position
in the moving picture world is very
gratifj'ing, but it is the friendship and
encouragement of such as Mary Roberts
Rinehart, Mrs. DeMille and her won-
derful 'boys,' Beulah Dix, Mr. Belasco,
Henry Savage and Daniel Frohman that
I count as 'white stones' along the way,
as against the slough of despondency
into which I am plunged when some-
one aims outrageous slings and arrows
at the despised movie 'crew' of scenario
writers."
FEATURES BUILD UP SMALL TOWN HOUSE
Hummelston Star Is Now Open Four Nights a Week
Instead of One and Manager Plans Enlargement
How to build up a picture business
in a village of 2,500 from one show
a week on Saturday night to four
nights a week has been discovered by
Albert B. Adams, manager of the Star
Theatre, at Hummelston, Pa. The same
process incidentally was one of build-
ing up the average receipts from less
than $25 a night to something about $60
nightly.
Mr. Adams, who is still in his early
twenties, was seized with the ambition
to operate a picture show about a year
ago in Pittsburgh. At that time he was
seeing to it that the long line of celu-
loid film went in front of the bright
light in just the right away. But Adams,
the operator, maintaining his vigil in
the booth, kept thinking how nice it
would be to stand down in front and
watch the people come in, and to know
that the profits were his.
Takes City Ideas to Village.
So he saved his money. And in due
time, with big city ideas, he went out
to Hummelstown, and took charge of
the Star. There he found that Maurice
Costello was a big favorite. Mr. Adams
remembered that about ten years ago,
when he was in knee trousers, he used
to see Maurice in Pittsburgh, and re-
membered that he was well liked.
But that was ten years ago, and
Adams was determined to put Hummels-
town on the map of to-day. He knew
the pictures which "went" in Pittsbifrgh,
so one of his first acts was to get in
touch with the First National offices in
Pittsburgh and see about getting "Persh-
ing's Crusaders." The good people of
Hummelstown, entranced by a splendid
view of what some of their own sons
were doing in the world war, flocked
in as never before.
Now Hummelstown Wants the Best.
The best support they ever gave a
star of the olden days never equalled
this. They were thrilled and delighted
not only with the picture, but with
the reminder that they were seeing some-
thing which was "hot stuff" in New
York, Chicago, Pittsburgh, and San
Francisco — as well as Hummelstown.
So by the time Mr. Adams, who never
had any real trouble in finding patrons
enough to give four shows a week in-
stead of one, booked "Aly Four Years
in Germany," his second First National
picture, the crises was past. The people
of Hummelstown were won over to the
idea of seeing the best.
To Enlarge Theatre.
This story of how Albert B. Adams
solved his problem ends by leaving him
with another. Building costs are pretty
high right now, and it will cost Mr.
Adams a pretty penny to get his pic-
ture theatre made over so that it will
hold the crowds which he has coming.
But he's going to solve it. He's going
to remodel and enlarge, no matter if
building costs stay up. For he had
profits to back him up, and what's more,
the conviction that best pictures win in
a village as they do in a city.
Pass Bill for Deputy Censor Board.
Senate Bill 510, providing for the es-
tablishment of a deputy censor board
in Pittsburgh, has been passed by both
of the Pennsylvania's law-making bodies,
and the bill only awaits the signature
of the Governor to become effective.
This is a matter for which the Pitts-
burgh film men fought for a long time.
The delay incident to the shipping of
films to Philadelphia has spoiled many
a good booking, and while the deputy
will be stationed in Pittsburgh only for
emergency purposes the convenience
will be greatly appreciated by all con-
cerned. Duplicate seals, which now have
to come from Philadelphia, will be fur-
nished by the local office when it is
opened.
Berg Sells Interests in Belwin.
S. M. Berg, who has for the past
ten years been actively demonstrating
the necessity of appropriate musical in-
terpretation for the picture, has sold
his entire interests and stock holdings
in Belwin, Inc., of which he was founder.
Moore With Community Picture Bureau.
C. H. Moore, general manager of film
production for the Division of Educa-
tional Extension, Department of the In-
terior, has left the service of the Gov-
ernment and has become associated with
the Community Motion Picture Bureau
as its special representative.
How Manager Born Checks
Up His Judgment on Films
CHARLES BORN, manager of the
Elks Theatre, Prescott, Ariz., has
evolved a unique method for
checking up his advance judgment on
the drawing power of productions he
books for his theatre.
Mr. Born's system is similar to that
used for checking up on winners in a
horse race. He uses a copy of the hou?
program to carry out his idea, but thi-
is strictly for his private use, and not
for circulation in any way.
Listed down the center of the pro-
gram, on the inside page are the pic-
tures with descriptive program stories,
which are to be run for the coming
week. A half-inch column at the left
contains the date of each picture's show-
ing. Within this half-inch column con-
taining the date, Mr. Born indicates in
what order he thinks the picture will
finish — whether first, second, third, etc.,
in box office receipts. At the end of the
week he enters next to these figures
the actual order in which the pictures
finished.
In this way Mr. Born is able to check
up his advance judgment. Taking for
instance his program for the week of
April 13, he is found to have picked
Tom Mix in "Treat 'Em Rough" as the
best box-office attraction, or Number
1, and another comedy as the second
best, or Number 2. The subsequent pro-
gram entry shows his advance judgment
on these to have been correct.
For the week of April 6 he picked "The
Caillaux Case" to run behind Norma
Talmadge in "The Ghosts of Yesterday,"
but "The. Caillaux Case" ran ahead of
the Talmadge production, while Theda
Bara in "Cleopatra" finished in the high
position predicted by Mr. Born.
Goldwyn Plans Publicity
that Will Blanket America
SINCE the return of Samuel Goldwyn
from the Culver City studios of
Goldwyn to the New York offices,
a new publicity policy has been worked
out, aiming to reach every important
publicity medium in America, in every
corner of the country, with material on
Goldwyn productions. The new sys-
tem aims not only to blanket New York
with Goldwyn publicity but also to
touch every district served by Goldwyn
exhibitors.
Two new publicity agents have been
added to the Goldwyn staf? since the
recent engagement of Ralph Block as
director of publicity and Kenneth Mac-
gowan as director of advertising. How-
ard Dietz, known both as a newspaper
writer and an advertising writer, is now
with the Goldwyn organization. Miss
Lucy Huffaker, former publicity writer
for the Washington Square Players, and
wife of Edward Goodman, their director,
joins the Goldwyn publicity staff this
week.
The new Goldwyn system contem-
plates a center of Goldwyn publicity
serving every important distribution
system in America. Present plans are
for representatives in Philadelphia,
Boston, Chicago, Denver, Kansas City
and New Orleans, with the Pacific Coast
served, as it is at present, from the
publicity organization at the Culver
City studios.
May 24, 1919
THE MOVING PICTURE WORLD
1171
NEW ENGLAND DOING BIG BUSINESS
World Representative Makes Round of Roston
Exctianges and Finds Heavy Rookings Reported
By Nat Bregstein
RUNNING around Boston film cir-
cles is as pleasant a job as can be
imagined. When the writer hit the
town, of culture he visited the Geor-
gian first. The Georgian is the place
where all the boys go to eat and to lis-
ten to what the other boys have to say.
And now that we have had our fill let's
make a tour of the Boston exchanges.
First we'll drop in at the Paramount
and have a chat with Harry L. Asher,
New England district manager. We find
him a very quiet chap. However, things
move along at top speed; this is one of
the best equipped exchanges in New
England. Several of the old timers
are Joseph A. McConville, branch man-
ager, and Arnold F. Gilman, assistant
manager. John P. McConville, publicity
and service manager and also in charge
of the accessory, sales and promotion
end, says all productions are going big.
Rifkin Old State Rights Buyer.
Right around the corner from Para-
mount we find Herman Rifkin, of the
Eastern Features Film Company, Inc.
Mr. Rifkin is one of the oldest state
rights buyers in New England. He has
just purchased the New England rights
to the Arrow Film Company's "When
the Desert Smiles." This concern has
four road men, and Aliss Gallagher, for-
merly of General, has been added to the
booking department.
Nearby is the American Feature Film
Company, handling Metro productions.
This concern is plugging Nazimova day
and night and reports that her "Out of
the Fog" is breaking box office records.
Doc Golden, general manager, is elated
over the business done at the Boston
Theatre. Preparations are now under
way for a big drive on "The Red Lan-
tern," a booking on which has been re-
ported from the smallest theatre in Wal-
tham.
"Heart of Humanity" Road Show.
W. E. Furber, publicity man at the
Gordon & Mayer ofifice, states that "The
Heart of Humanity" is being put over
with six road companies. The plan is to
have one company in each New England
state. The office is soon to start a big
publicity campaign on all of their stars.
The old timers there are Tom Spry, man-
ager; George Robinson, sales efficiency,
and J. Dunn, sales department.
At the Goldwyn office William H.
Jenne, manager, reports good business
on "The Brand" and Geraldine Farrar's
"The Stronger Vow." D. E. Carlton is
setting the pace for the sales depart-
ment.
Harry Campbell, manager of the Fox
office, says "Salome" is no longer being
booked as a legitimate attraction, but
is now selling on a rental basis. Mr.
Campbell is very optimistic on the busi-
ness outlook in New England.
At 48-50 Piedmont street we have the
Federal Feature Film Corporation, and
in the same office Rolfe Productions,
Inc., Premier Feature Film Corporation
and Oliver Films, Inc. Joseph L. Roth
is the general manager and reports big
business on "The Calvert Case." This
concern has just acquired the New Eng-
land rights to "A Fool's Gold." In the
same office is Sam Grant who, Mr. Roth
says, is the big boss. Mr. Grant divides
his time between New York and the
Boston office.
World Branch Largest Exchange.
The Boston World branch is the
largest exchange in New England and
one of the best equipped in the coun-
try. George A. Fecke, manager, reports
big business on "The Better 'Ole."
At the Triangle office, W. H. Gardner,
manager, reports good business on Olive
Thomas reissues.
F. F. Kimmerle, manager of the Mu-
tual branch, states that Sessue Haya-
kawa's "Turn in the Road" is playing
to big business.
Vitagraph office, C. W. Sawin, man-
ager, is doing very well with a new star
series, Big V, Special Semon comedies
and the serial "Man of Might." It might
be well here to recall that Mr. Sawin
some tige ago received a loving cup for
leading the Vitagraph exchanges
throughout the country.
Henry J. Seagle, of Independent
Clearing House, says "Wanted for Mur-
der" is going big. Mr. Seagel is con-
sidering enlarging his offices very soon.
Pathe Reports Heavy Bookings.
Booking on "Common Clay," "Un-
known Love" and the serial "The Tiger's
Trail" is very heavy — record breaking,
in fact — according to A. M. Hollah, man-
ager of the Pathe exchange. Much new
furniture has been added to the equip-
ment of the office lately. Jack Jennings
is still on the job as booker.
At the Major Film, Inc., E. J. Far-
rell is president and general manager.
This concern handles all Frohman and
Ivan Abramson productions. They also
have purchased Elks Photoplay busi-
ness.
Three Big Winners Here.
Boston Photoplay, through Mr. Mur-
phy, reports good business on "Mickey,"
"The Unpardonable Sin," and "Hearts of
Men."
The writer met Lewis J. Selznick at
Select Pictures Corporation office. Mr.
Selznick was in Boston on a visit from
New York. Dave Selznick is manager of
the Boston branch. The office certainly
looks nifty. Morris Safier, sales man-
ager, reports big business on all pro-
ductions.
At the Universal office J. M. Mullen
is the general manager. W. B. Morey,
sales manager, reports "The Red Glove"
is going big throughout New England.
Boston has two supply houses — United
Theatre Equipment Corporation, 26-29
Piedmont street and the Simplex branch
Boston Motion Picture Supply. R. D.
Marson is manager of the former, and
Mrs. Asher conducts the latter.
Gold Reports Thrilling Voyage.
A. E. Gold, cameraman of the Gau-
mont Company, reports a thrilling voy-
age from New York to Trepassey Bay,
Newfoundland, on the "Prairie." The
"Prairie" is one of the vessels which
the Navy has assigned to the protection
of the naval aviators who will pilot the
three N-C seaplanes in their attempt to .
fiv across the .\tlantic.
Womankind Seems to Have Much Influence on "The Man Who Turned White" and "The Mints of Hell."
And H. B. Warner in the one and William Desmond in the other are glad of the fact in these two productions
released by Robertson-Cole through Exhibitors Mutual.
1172
THE MOVING PICTURE WORLD
May 24, 1919
FOREIGN DEMAND FOR ROBERTSON-COLE
Chester Beecroft, Back from Abroad, Predicts
Big Business for American Films in Europe
AN unprecedented season of popular-
ity for American films in Conti-
nental Europe is predicted by
Chester Beecroft, who represents the
Scandinavian Film Agency of Copen-
hagen in the United States. Mr. Bee-
croft has just returned from an eleven
weeks' business trip abroad, where he
went to confer with his firm regarding
distribution of the Robertson-Cole pic-
tures.
Before leaving for Europe, Mr. Bee-
croft, as representative of the Scanda-
navian Film Agency, purchased the en-
tire Robertson-Cole motion picture pro-
duction for 1918 and 1919 and in addi-
tion a large number of specials handled
for foreign rights only by Robertson-
Cole. This deal involves nearly a mil-
lion dollars and was the biggest for-
eign transaction of the year.
"Every indication points to a record
year for Robertson-Cole film," asserted
Mr. Beecroft. "The type of production
which thus far has been issued by Rob-
ertson-Cole fits in ideally with what the
continental European motion picture
enthusiast regards as the best screen
plays.
Scandinavians Like Stars.
"Bessie Barriscale, Billie Rhodes, Alma
Rubens, William Desmond, Henry B.
Walthall, and Sessue Hayakawa have all
met with the approval of the Scandina-
vians. H. B. Warner is still an unknown
quantity, but there is not the slightest
doubt but that he will prove the same
popular screen hero that he has in the
United States. All of the Robertson-
Cole specials have been proved attrac-
tions of the first water.
"The Scandinavian Film Agency is the
first firm to buy films for all of Conti-
nental Europe.
"On my trip abroad I visited England,
Denmark, Sweden, Norway, Finland and
France. The fact that exhibitors of these
countries have become converted to an
understanding of the drawing powers
of certain individual players made it
comparatively easy for me to dispose
of the Robertson-Cole output.
"In addition to the star series already
mentioned the Scandanavian Film
Agency purchased the following specials
for Continental Europe: 'Nine-Tenths
of the Law,' with Mitchell Lewis; 'Her
Man,' with Elaine Hammerstein ; 'Men,'
with Charlotte Walker; 'The Eleventh
Commandment,' with Lucile Lee Stew-
art; 'Those Who Pay,' with Bessie
Barriscale; 'Just a Woman,' with Char-
lotte Walker; 'The Prodigal Wife,' with
Mary Boland; 'Devil's Playground,'
with Vera Michelena; 'Where Love Is,'
with Ann Murdock; 'The $15,000 Mys-
tery,' with Detective William J. Burns,
and 'The Pendleton Round-Up.'
"In addition to these the Scandana-
vian Film Agency bought fifty-two Billie
Rhodes comedies, twenty-six Capital
Comedies and eighteen of the super
series of Jester comedies with Twede
Dan."
Black to Build Theatre
Seating 2300 in Portland
AS. BLACK, of Portland, Me., who
controls 20 theatres in northern
•New England, signed a lease last
week for the site of a new theatre to
accommodate 2,300 persons to be erected
by next January on High street. The
lot has an area of 13,000 square feet
and includes an entrance on Congress
street and two exits on High street.
The new theatre will be one of the
finest in New England, with a large
modern stage, sufficient for the needs
of any type of performance that may
come to Portland.
The house will be used for moving
pictures primarily, with some vaude-
ville. Plans have already been drawn
by a prominent architect who special-
izes in theatre construction. Mr. Black
also signed last week the lease of a
theatre to be erected on Main street,
Bangor, Me., at a cost of $100,000.
Kaufman to Write for Selznick.
It is announced at the offices of the
Selznick Pictures Corporation that ne-
gotiations are under way for securing
the services of S. J. Kaufman to write
for the Selznick stars. Mr. Kaufman is
one of the most widely known newspa-
per men in the country, gaining much
of his prominence through his clever
"Round the Town" column in the New
York Globe.
Mr. Kaufman has already written one
original scenario for Selznick, entitled
"Love or Fame?" and which will be used
for Elaine Hammerstein's first starring
vehicle for Selznick.
Upstate Towns Fighting
for Sunday Opening
PETITIONS bearing over 7,000 names
of persons residing in Watertown,
N. Y., who are anxious to see Sun-
day motion picture shows in the north-
ern city, have been filed with the city
clerk during the past week. The in-
terest which the public is taking in
the matter is apparent in the fact that
this is the largest number of signers
that has ever appeared on any petition
circulated in that city.
The city of Cohoes, a few miles from
here, through its board of aldermen, and
without so much as a single dissenting
vote, has signified itself as in favor of
Sunday motion picture shows. Troy
and Cohoes now have Sunday shows,
paving the way to a campaign which
will be instituted next fall for shows
in the Capital City.
Dignitaries Visit L-Ko Studios.
On a recent Saturday afternoon the
L-Ko Studios were the scene of a visit
from various dignitaries from abroad.
They came to see how comedy pictures
are made and were escorted to the lot
by Sak Behrend. Among the visitors
were Gosta Erik Lagercrantz, the Acting
Vice-Consul for Sweden, and C. H. Vo-
gel, representing Mr. Sulzer, the Swiss
Minister to the United States. In their
party were Messrs. Walters and Etten-
ger, Directors of the California Theatre
in San Francisco.
Lewis Is Convalescent.
W. W. Lewis, sales representative of
the Nicholas Power Company, Inc., who
has been ill for two weeks at the New
York Hospital, is convalescent and will
soon be about again.
Olive Thomas in "Upstairs and Down" Says That Life Holds Its Ups and Downs When You're Given Cave Woman Treatment.
Olive says the man's a brute because he didn't let her tal<(' hor jiroyhound.'!, the six hat boKes and those four trunks
in the Selzniciv feature released by Select.
May 24, 1919
THE MOVING PICTURE WORLD
1173
WANT VANCOUVER CENSOR DISMISSED
War Veterans' Body Demand Removal of Hepburn,
Alleging Remarks Harmful to Returned Soldiers
THE Great War Veterans' Associa-
tion of Vancouver, B. C, has de-
manded the removal of Walter
Hepburn of Vancouver from the posi-
tion of moving picture censor for the
Province of British Columbia. A reso-
lution containing this demand was
unanimously adopted at the May meet-
ing of the Vancouver Veterans' Asso-
ciation, and the decision was forwarded
to Attorney-General Farris at Victoria,
the capital of the Province.
The meeting had before it a com-
munication from Attorney-General Far-
ris in which it was stated that the
course of Censor Hepburn was open to
criticism in his opinion but that Mr.
Hepburn had been incensed at the ac-
tion of the Moving Picture Operators'
Local of Vancouver in having made an
arrangement with the Invalided Sol-
diers' Commission, without his knowl-
edge or consent, for the training of
returned veterans as projection machine
operators.
Summon Censor to Explain.
The differences between the operators
and the censor were aired at the recent
session of the Provincial legislature
when Censor Hepburn was summoned
to the Provincial Capital to explain his
stand. Mr. Hepburn had issued a pro-
jection machine operator's license to a
civilian and the censor is alleged to
have made remarks derogatory to re-
turned soldiers during the course of a
conference with representatives of the
operators' union.
An investigation was ordered by the
Attorney-General and the inquiry was
carried out by J. Macdonald of Van-
couver, a lawyer. His report to the
Attorney-General was rather non-com-
mittal in the estimation of the Attor-
ney-General, and the Commissioner in
charge of the -nvestigation made no
recommendation for any action in the
matter. No action had been taken by
Mr. Farris either, up to the time that
the Great War \'eterans' Association
decided upon its resolution for dismissal
of the censor.
Hepburn Comes in for Criticism.
Censor Hepburn was also warmly
criticized on the floor of the" legisla-
ture by several members because of the
manner in which pictures were being
censored in British Columbia by Mr.
Hepburn. The latter has made no move
to resign from his position.
Exhibitor Emulates De Mille ;
He Goes Up in Clouds, Too
NOT to be outdone by Cecil Be De-
Mille, who recently made ain air-
plane trip on the Pacific Coast, E.
E. Marsh, proprietor of the State Thea-
tre at Montevideo, Minn., took advan-
tage of the first opportunity that came
along to go up in the clouds, too.
His opportunity came when the "Fly-
ing Circus," composed of American army
aviators, who have been touring the
Xorthwest in behalf of the Victory Loan,
visited Montevideo.
Marsh was a passenger in a machine
piloted by William Anderson. He rose
to a height of LOGO feet, looped the loop
twice and returned to mother earth
after a hazardous nose spin.
Mr. Marsh said he didn't get sick or
excited during the trip.
Toronto to Get 3,000-Seat
Theatre Costing $1,000,000
TORONTO, Ontario, is to have still
another great moving picture
theatre in the downtown section
of the city, according to an announce-
ment made by N. L. Nathanson, man-
aging director of Regal Films, Limited,
and subsidiary companies, including the
Paramount Theatres, Limited. The new
theatre will represent an investment of
$1,000,000, the site alone costing $600,000.
It will be erected on Victoria street be-
tweet Shuter and Dundas streets, and
will have an entrance on Yonge street,
the main thoroughfare of the city. To
provide this arrangement, it was neces-
sary to secure a permit from the city for
the bridging of O'Keefe's Lane for the
entrance.
The total frontage on Victoria street
is 182 feet and the Yonge street en-
trance has a frontage of 25 feet. The
latter was acquired by the purchase of
the Britnell store at 263 Yonge street.
The plans call for a beautiful promenade
through the block from Yonge street
and the theatre will accommodate up-
wards of 3,000, making it one of the
largest houses in Canada.
The undertaking is being financed by
Canadians with Canadian capital, among
those behind the project being J. P.
Bickell, a Toronto financier, J. B. Tud-
hope of Orillia, a member of the Can-
adian Parliament, and W. J. Sheppard,
of Waubaushene.
The theatre will have two floors, and
the equipment will include a huge con-
cert organ. The work of building the
theatre will be started immediately so
that the house may be opened in the
fall.
Harry Sherman to Produce
"The Roundup" for Screen
HARRY SHERMAN spent several
days in Minneapolis on his way to
the Pacific Coast from New York
and summarized his plans for entering
film producing. While East he secured
the film rights to "The Roundup" from
Klaw and Erlanger and will produce it
this summer. "The Roundup," with its
wholesome story and outdoor scenes,
should make a corking photoplay, he
says.
Mr. Sherman is trying to secure Mac-
lyn Arbuckle, the original sheriff, to
play the same role in the film version.
Sherman has disposed of the Lehrman
comedies, twenty-four in number, to the
First National Exhibitors' Circuit. He
is building a new studio at Culver City,
Cal., between the Triangle plant, now
leased by the Goldwyn company, and
the Ince studio, which has just been
completed.
Shadows Pointing Like Fingers Across the Diamond — the Moment Tense; the Hurler and Hero, Charles Ray.
The popular Paramount star comes in a popular game in his forthcoming feature, "The Busher."
1174
THE MOVING PICTURE WORLD
May 24, 1919
DETROIT DISTRICT DIVIDED ON VIEWS
World Correspondent Finds Variety of Preferences
on Distribution Plans — Percentage Booking a Problem
WITH the various producers getting
ready to formulate and announce
their plans of distribution for
the coming year, the Moving Picture
World correspondent has been going
the rounds of Detroit exhibitors ask-
ing which they prefer — program book-
ing, star series or strictly open booking.
We find this condition, summing it up:
in the smaller towns, where there is a
daily change, they are satisfied to have
program booking three or four days a
week, because then they know just what
to expect each week; others prefer to
book on star series plan, but this cer-
tainly causes a constant changing of
•days because so many times the very
days that the exhibitor wants days
the exchange can't give them. As for
open booking, this is favored by the
first-run exhibitors in the larger cities
because it makes every picture stand
on its merits, while even the exhibitors
in the smaller towns and the smaller
houses like open booking — but not for
every day in the week, inasmuch as
they are not in a position to see per-
sonally every picture. They must rely
on the company with whom they are
doing business to turn out a consistent
weekly product suitable for their
patrons.
Percentage Booking a Problem.
Then there is the problem of per-
centage booking. So many exhibitors
refuse to pay $50, $75, or $100 per day
for a big special production, not caring
to take a losing chance, yet the ex-
change will say, "all right, I'll play
you percentage," and then walk away
with $125 or $150 or considerably
more than the rental price asked. This
is happening every day. There is one
■exchange, the Arthur S. Hyman Attrac-
tions, who practically do all booking on
percentage. A man goes right with the
film, and in this way every picture is
handled as a special, and there are no
lost days nor lost film. Mr. Hyman
believes that this is the best way to
handle special productions, as it as-
sures every picture the right kind of
exploitation and there are no worries
as to whether the film will arrive at
the theatres on time. The fact that
Mr. Hyman has built up an exchange
employing 27 people within a period of
18 months shows that his policy of
percentage booking has been successful.
Pennsylvania Has Bill to
Protect Exhibitor Deposits
REPRESENTATIVE SOFFEL has
introduced a bill in the Pennsyl-
vania Legislature which would in-
sure the safety of deposits made at
present by exhibitors to film distribu-
tors as security for the faithful per-
formance of contracts entered into be-
tween the two. The matter has been
agitated by prominent exhibitors for
some time as a result of the failure of
some film concerns, in which case the
exhibitor lost the amount of his deposit.
The bill would make the Pennsyl-
vania State Board of Censors the cus-
todians of the moneys thus placed on
deposit, who in turn would be obliged
to turn the same over to the State
Treasurer. In the event of the failure
of the film concern having the money
on deposit, the exhibitor would have
no trouble in having it refunded.
The bill is not retroactive, and would
go into effect January 1, 1920. All
moneys now on deposit before the law
goes into efTect would be subject to
present conditions.
Some producers object to the propo-
sition, while others agree that the law
would be perfectly justifiable. These
latter argue that the object of the de-
posit is simply to enforce the contract
and the proposed law would strengthen
the exchangeman's part in the contro-
versy. In case an exhibitor made an at-
tempt to violate his contract the ex-
changeman would simplv refer the mat-
ter to the custodians of the deposit
money.
Big "U" Continues Relation
with Trans-Atlantic Film
IN the wake of the recent departure
for Europe of John D. Tippett, it
is announced from Universal head-
quarters that that company's product
in Europe will continue to te distributed
under the supervision of Mr. Tippett
through the Trans-Atlantic Film Com-
pany of London, which has been the
European distributing center for the
entire Universal product for the past
six years.
During his recent visit to America,
as the result of a series of conferences
between Mr. Tippett, Carl Laemmle, P.
A. Powers, and R. H. Cochrane of the
Universal Film Company, a satisfactory
arrangement was entered into for the
indefinite continuation and extension
of their relations.
Mr. Tippett, before leaving for Europe,
declared that American film product in
Europe this year would enjoy greater
vogue than ever, but that it would be
necessary for American film producers
to grant more recognition to London
as a film centre than it has in the past.
Service Unit Works Out
Combination Program Idea
MAKING use of experience gained
during the war, the Service Unit
of Boston has worked out a plan
for combining in an organized unit pro-
gram, mass or community singing, mo-
tion pictures of constructive or educa-
tional character, patriotic features, and
civic or social information applicable to
current public interests.
Service Unit Programs are for indoor
or outdoor occasions when assistance
may be given to municipal, industrial or
community welfare organizations.
The Service Unit, like the Boston Park
Shows which provided the foundation
for them, is a civic welfare community
service undertaking, and not for com-
mercial or theatre purposes. There
never has been any effort or desire to
rival theatres, either in the use of films
or as to the character of programs ar-
ranged. Service Unite Programs are
for communities and organizations, and
combine in acceptable form public in-
formation and profitable recreation, plus
a plan and an organization for properly
presenting programs. The aim is to ren-
der civic, industrial, educational and
patriotic service through the medium of
a specified type of complete organized
programs which are "enjoyable as an
entertainment, but always for a serious
purpose."
Empey and Director Hurt
in Making "Hell on Earth"
FOR three days Sergeant Arthur Guy
Empey walked with the aid of a
cane, while Assistant Director Phil
Quinn nursed two stitches in his left
cheek, as the result of a bit of real
action during the filming of one of the
scenes in Sergeant Empey's coming
Select Pictures special attraction, "Hell
on Earth."
The big scene in which more than 300
extras were employed, will be known
in the finished product as the meeting
in Harmony Hall. The action which
takes place in the hall is supposed to
be a meeting of workingmen. Sergeant
Empey is cast in the role of one of the
leaders. When he takes the platform
to address his fellow workers he
launches into an attack on Bolshevism
and calls for support.
Ordered Pep and Got It.
At this point Director North mega-
phoned for pep. Some of the extras
had guns which they were supposed
to fire. One of them got excited and
instead of firing the blank cartridges,
he swung the gun around his head and
let it go. It struck Assistant Director
Quinn in the face. Somebody else
threw a table. The table made a fair
hit and Sergeant Empey went down
under it.
Beach President of Authors' League.
Rex Beach, the Goldwyn author, was
elected president of the Authors' League
by the Council at their seventh annual
meeting. Recently Mr. Beach has pro-
duced several thrilling dramas which
have been released through the Gold-
wyn organization. His scenarios, "The
Heart of the Sunset," "The Brand" and
"The Crimson Gardenia," have increased
the popularity of the novelist, who first
won recognition with his fighting tales
of Alaska.
At present, Mr. Beach is in his sum-
mer home at Ardsley-on-the-Hudson,
where he is working on a novel and a
new scenario which will be released
through Goldwyn.
"Minnehaha" in Universal Films.
"Minnehaha," the Indian squaw of the
films who is best known for her work
in Maliel Norniaiid's "Mic'ey," plays
an important atmospheric role in sup-
port of Pete Morrison in one of his
two-reel Western dramas, "Hate Ever-
lastin'" for Universal. The picture has
just been completed under the direction
of George Holt.
Buys Foreign Rights to Calvert Films.
Bech, Van Siclen & Company, Inc.,
has just purchased the foreign rights to
four pictures with Catherine Calvert,
who has been engaged recently by the
Famous Players as a star.
The pictures acquired are "Marriage,"
"Out of the Night," "Marriage for Con-
venience" and "Romance of the Under-
world."
May 24, 1919
n icTHE -MOVING PICTURE WORLD
1175
"SAHARA" TO BE A HODKINSON RELEASE
Colorful Picture of Desert with Louise Glaum
Will Be Offered Exhibitors Under Open Booking
WW. HODKINSON CORPORA-
TION announces that it has
•obtained the complete North
American distribution rights for J.
Parker Read, Jr.'s special production,
"Sahara," starring Louise Glaum and
personally supervised by Allan Dwan,
the story being the work of C. Gardiner
Sullivan.
This is a production with rich and
colorful scenes laid in Paris and Cairo
and enveloped in the mystery of the
Egyptian desert. It was recently given
a New York trade presentation at the
Rivoli Theatre under the personal di-
rection of Hugo Reisenfeld, and en-
thused Mr. Reisenfeld to such a pitch
that he wrote for it a musical score in
keeping with the atmosphere and beauty
o£ the story.
"Sahara" will be offered to exhibitors
under the individual booking policy re-
cently announced by the Hodkinson Cor-
poration, and first pre-leases are sched-
uled in a dozen cities for June 1.
"'Sahara' represents Miss Glaum's
power magnified to a degree that is in-
describable until one has seen the pic-
ture," says Allan Dwan. "I have never
had a theme take hold of me as 'Sahara'
did, and with the aid of Mr. Sullivan
and the star, and backed by the tech-
nical facilities of the studio that Mr.
Read placed at my disposal, I am surer
of this production than of any other
picture I have ever made."
Thirty Changes of Gowns.
Louise Glaum has the best-gowned
role of her screen career. She has, in
the role of Mignon Stanley, thirty
changes of gowns, and was never so
beautiful and pictorial before in her
life. Every gown is a modern one,
and six of them come direct from
Paquin in Paris.
"Sahara" is to be continuously ex-
ploited in the trade press and backed
up with regional publicity in every mo-
tion picture zone in the United States
and Canada. It is marketed by the
W. W. Hodkinson Corporation with the
same beautiful color inserts that ap-
pear in the trade press localized for
use as advance programs or for dis-
tribution in advance of the presenta-
tions to audiences everywhere. Its
lithographs and accessories are probably
the most unusual poster aides that have
been provided with any picture of the
season. There are also provided special
musical orchestrations for the benefit
of exhibitors everywhere — one by Hugo
Reisenfeld and the other by Victor
Schertzinger.
Film Stars Aid Triumphant
Tour of Veteran Battleship
WHILE a group of popular film
stars sold Victory Bonds from
the deck of the submarine H-8
and from the dock at San Pedro, Calif.,
the veteran battleship Oregon, which
has been famous since 1898, closed it's
triumphant tour along the Pacific Coast
as the final feature of the drive for
the fifth Victory Loan.
Citizens of the Harbor welcomed the
battleship Oregon yesterday, on his
Victory Loan journey down the Pacific
Coast, and on what will probably be
the last official cruise of the famous
fighting ship, before the vessel is re-
tired and the name Oregon is given to
a new super-dreadnaught.
The submarine H-8, under command
of Lieutenant J. B. Cooke, was also
moored near the dock and Bobby Ver-
non, Dorothy DeVore and Ethel Lynne,
Christie players, and Gloria Swanson,
Lasky leading woman, sold $10,000 worth
of Liberty Bonds to the crowd from
the deck of the little fighter, after
which visitors were admitted to the
"Oregon."
Form Company in Seattle
to Make Scenic Pictures
THE newly formed Adventures Pic-
tures Company of Seattle has been
launched by John Rantz, of Bre-
merton, H. H. Brownell, and J. G. Sill.
The first named is president; Mr.
Brownell is general manager and Mr.
Sill is production manager. Work has
J. G. Sill
Production manager of Adventures
Pictures.
already begun on scenic pictures in the
Northwest.
In order to join this company, Mr.
Sill resigned his position as photo-
grapher of the Robert Bruce Scenics,
which are released through the Educa-
tional Film Corporation of New York
City.
Jack Rantz is one of the best known
exhibitors in the Pacific Northwest, hav-
ing opened his first theatre in Bremer-
ton seven years ago. Two years ago
he and his partner opened the new Ri-
alto in the Puget Sound Navy Yard
town. Mr. Rantz now controls the
motion picture business in Bremerton
with two theatres, the Rialto and the
Dream.
H. H. Brownell resigned the manage-
ment of the Seattle territory for Exhib-
itors Mutual in order to become affil-
iated with the Adventure company as
"general manager. He will' take active
part in the producing and photograph-
ing of the pictures of the new com-
pany. Mr. Brownell is well known on
the Pacific Coast as a cameraman, hav-
ing made several of the Pendleton
Round-Ups in the last five years.
L. C. Wingham, former manager of
the Portland branch of Exhibitors Mu-
tual, is succeeding Air. Brownell as man-
ager of the Seattle office.
McClure Starts Production
on "The Yellow Eel" Serial
PRODUCTION has been started on
"The Yellow Eel," the three-part
serial picture, which is being made
by McClure Productions with the co-
operation of the Government. The di-
rector, cast, and members of the Mc-
Clure staff left early in the week for
Bridgeport, Conn., where they are now
at work upon the opening scenes of
the picture, which is to be released
under the subtitle of the "Silver Chevron
Series."
"The Yellow Eel" is being directed by
Charles H. France, who has done no-
table work with Selig, Edison, and
Keystone productions. The scenario is
by Marguerite Aspinwall, a member of
the McClure editorial staff.
Alice Mann takes the leading part in
the serial. She will be remembered for
her appearance in many Paramount,
Pathe, and Vitagraph pictures and in
support of Taylor Holmes in "A Pair
of Sixes." As the heroine of "The
Yellow Eel," Miss Alann has the role
of the idle daughter of a rich United
States Senator who lives a life of in-
dolent ease, until a sudden crisis plunges
her into a wild career of adventure that
tests her true mettle and enables her
to render a valuable and dangerous
service to her country.
Supporting her sister, Frances Mann
plays the part of a woman secret serv-
ice agent who assists in the fight against
the mysterious "Yellow Eel," a char-
acter typical of the under-handed Bol-
shevistic forces at large in America.
Frances Mann's previous appearances
were in Vitagraph and Lubin produc-
tions and on the stage in "Upstairs and
Down," the Hatton comedy that en-
joyed an extensive run in New York
City.
Henley To Start Soon.
Hobart Henley, Hobart Henley Pro-
ductions, Inc., announces that he has
engaged Warren Fromme, newspaper
man, as assistant to him in connection
with his executive work of production.
Leon D. Britton will be Mr. Henley's
assistant director. Phil Rosen is ex-
pected on from the Coast, next week,
to take charge of Mr. Henley's camera
work.
Mr. Henley expects to announce with-
in the next week, the title of one of
four stories by prominent screen writ-
ers, now under consideration. Follovir-
ing the selection of the story, Mr.
Henley will start casting, and expecf:s
to start actual production work withjn
the next two weeks.
Cameragraph for Bronx Theatre.
The big Victoria Theatre in the Bronx,
New York, has been'entirely refitted aad
remodelled. There have been installed
2 6B Cameragraphs. ;
1176
THE MOVING PICTURE WORLD
May 24, 1919
SINCERITY THE KEYNOTE OF SUCCESS
That Is First Need in Exploiting Pictures, Says
Manager Knotts of Los Angeles First National
are many kinds and varieties of pro-
ductions— all of them built to please
somebody. It's up to the exhibitor to
make his choice when selecting from
such plays.
"I am dealing with the subject of good
stories, good direction and a star of
acknowledged popularity. It is with
such subjects that I advise the exchange
manager or the exhibitor deal with
frankness and sincerity."
NEVER tell an exhibitor how to
run his business," says W. E.
Knotts, manager First National
Exhibitors' Circuit Exchange, Los An-
geles. "Never become extravagant in
your praise of a picture unless you be-
lieve what you are saying. When you
know your subject — when you are posi-
tive that what you are saying is the
truth — then the exhibitor will uncon-
sciously absorb your enthusiasm.
"As you continue to talk — just as you
would around your own fireside, or at
the club, or anywhere else when not try-
ing to sell a contract — the exhibitor will
soon decide that it is the part of wis-
dom to book the subject in hand.
"Then you have accomplished some-
thing. You have told the exhibitor
about a picture and sold it to him with-
out appearing to have done so. In other
words you have told him how to run his
business and at the same time you
haven't.
"Having caught your enthusiasm he
will begin an advertising campaign that
will have a ring of sincerity and truth
in every statement or every claim he
makes for the picture and then the mo-
tion picture fans will 'feel' that what is
being advertised is real stuff and no
make-believe. They will imbibe the en-
thusiasm of the exhibitor and then go
to see the picture.
Sincerity in Advertising.
"What am I driving at? Sincerity in
advertising. Honesty in dealing with the
exhibitor and the motion picture fan.
"I believe that an exhibitor should be
enthusiastic about every subject he ex-
hibits. There are others who may re-
fute this argument, because they tell
you there are pictures that some peo-
ple like that are not liked by others.
I answer this by saying that a good
story, good direction and a good star
comprising the film, exhibited projierly
with all the trappings to match, will get
over every time and will be universally
enjoyed.
"There are pictures, of course, that
please some and do not please others.
There are classics, there are problem
pla\s. tliere are comedy dramas — there
H. Thompson Likes Picture
Work More Than the Stage
HUGH THOMPSON, the widely
known screen player, who has
appeared in many big productions
as leading man for Theda Bara, Virginia
Pearson, Annette Kellerman, Florence
Reed, Emmy Wehlen, Olive Tell, Doris
Kenyon and others, who has just com-
pleted work as leading man in the five
reel picture issued in S. L. Rothapfel's
first Unit Program, has been engaged
by World Pictures as leading man for
Evelyn Greeley in "Phil-for-Short," the
first World picture to be produced with
Miss Greeley as the sole star. Oscar
Apfel is directing this production.
Mr. Thompson, who is one of the
screen players with a real purpose and
enthusiasm in his work, has had a re-
markable career. He has been in pic-
tures for about four years and previous
to that time served an exacting appren-
ticeship in stock company work.
"Motion picture acting," he declares,
"is extremely exacting. It is hard work
and yet I love it. I love the effort and
technique it requires. I like tremend-
ously the brain work and skill involved
in playing a big scene the way it should
be played so that it will have the punch
and effectiveness of real life and regis-
ter with an audience the way it should.
I like motion pictures much more than
the stage. On the stage any man who
has a good voice, looks and who is only
a passable actor, can get by."
Lieut. Stuart Has Relapse.
Lieut. Leslie Stuart, late of the Koyal
Field Artillery, the son of the composer
of "Florodora," who is playing an im-
portant part in Tom Moore's produc-
tion at the Goldwyn Studios, has suf-
fered a relapse from his shrapnel wound,
received some months ago, and is at
present in a local hospital. Lieut. Stuart
only recently joined the Goldwyn forces,
coming direct from a British convales-
cent hospital. His wound was received ,.
at Cambrai. The actor may have to i|
undergo a slight operation for the re-
moval of the slug.
Pathe News Is First Film
Sent by Air in Canada
PATHE NEWS was the first exhibi-
tion film to be transported by aero-
plane in the United States and now
it has established the same precedent in
Canada.
George Swanwick, manager of the
Princess Theatre, Hamilton, failed to
receive his British-Canadian Pathe
News in time for exhibition. He then
got Sydney Taube, of Pathe's Toronto
exchange on the phone.
The next train to Hamilton was late
in the afternoon — too late — and Taube
grasped the idea of utilizing an aero-
plane to carry the film. He faithfully
promised Mr. Swanwick that Pathe
News would be there for showing at the
afternoon performance.
Arrangements were made to have a
plane ready for the flight, and Blain
Irish, Pathe cameraman was hustled
into a machine with all of his para-
phernalia and rushed to the aviation
grounds.
From the time the machine left the
ground until it reached Hamilton, just
31 minutes elapsed. Mr. Swanwick had
a motor car waiting in the suburbs of
Hamilton to receive the film and rush
it to the theatre.
Sid Grauman Crowds House
with Auto Assembling Act
SID GRAUMAN staged an act at
Grauman's Million Dollar Theatre,
Los Angeles, in connection with his
feature photoplay and program that will
no doubt be interesting to other exhib-
itors. The foundation for the stage pre-
sentation was the Ford automobile —
the assembling of two Ford cars on the
stage of the theatre by two picked
factory teams.
Fifth on the bill the Ford act was
presented. On one side of the stage
appeared a blue team of six men and on
the other a red team of as many
brawny toilers; on either side of the
stage also was an unassembled Ford.
On a signal the two teams started. No
faster work has ever been seen.
The symphony orchestra assisted mat-
ters by affording rapidly moving mu-
sic, increasing the tempo as the two
"tin lizzies" were put together. The
hurried actions of the workmen, the fast
music and the general state of excite-
ment completely enwrapped the audi-
ences until finally when the task of as-
sembling the two Ford cars was com-
pleted they burst forth in enthusiastic
applause.
Butterfly Bedecked Beauty Beckons Handsome Harry Ham.
Harry rcKistera indeci.sjon while the other beauty holds hi.s hand in the
Christie comedy, "Too Many Wives."
Dedicate Song to Evelyn Nesbit.
Exhibitors who show Evelyn Nesbit's I
coming William Fox picture, "A Fallen '
Idol," will have good advertising ma-
terial in a song which has just been
written and dedicated to Miss Nesbit.
The title of the song is "Fallen Idols,"
and it is now in course of publication
by a well-known Broadway music house.
May 24, 1919
THE MOVING PICTURE WORLD
1177
CO-OPERATIVE EXCHANGE IN TORONTO
First Annual Convention of Canadian Exliibitors
Protective Association
Brings About Birth of
THE first annual convention of Ca-
nadian exhibitors was held under
the auspices of the Motion Picture
Exhibitors' Protective Association of
Ontario, at Toronto, on May 5 and 6.
It drew an attendance of one hundred
and ninety-four men, the majority of
whom were from Toronto and Ontario
points. Tlje total membership of the
Ontario organization is over the two
hundred mark, so that the active sup-
porters of the Ontario body were well
represented at the gathering.
The main purpose of the conference
was to launch the new Canadian Ex-
hibitors' Exchange Company, Limited,
which was recently incorporated with a
capital of $100,000. This has been or-
ganized at the instance of the Ontario
association as a co-operative company
to meet the competition of distributing
companies which are establishing
chains of theatres throughout the coun-
try on their own account. Announce-
ment was made at the convention that
more than half of the capital stock of
the new concern had been subscribed.
Shareholders Meet Second Day.
A meeting of the shareholders of the
company was held on the second day,
when the permanent directors of the
company were selected by secret vote.
The ballot resulted in the appointment
of J. C. Brady, of Toronto, president;
Thomas Scott, secretary; H. Alexander,
Dr. R. J. Richardson, L. Ludwig, barris-
ters, all of Toronto ; H. P. Redway, A.
A. Cooper, Huntsville, Ontario, and J. S.
Smart, Port Hope. The ballots were
scrutinized by Messrs. Brady and Lud-
wig.
A prominent visitor at the convention
was Y. M. Franklin, of Halifax, repre-
senting the Maritime Motion Picture
exhibitors' Protective Association. He
announced that every member of that
association had resolved not to book
pictures from exchange companies which
were operating theatres in opposition to
the independent exhibitor and that the
members of the Maritime body had stuck
to this resolution. The members of
the Eastern organization had also re-
solved not to book films under a con-
tract which did not contain a thirty-day
cancellation clause.
Speakers Tell of Concessions.
The speakers at the business session
told of the concessions gained from the
Ontario Government, as a result of co-
operative efforts. One of these conces-
sions is the new law which permits the
admission of children without parents
or guardians to theatres on Saturdaj-s
and holidays. The declaration was made
that an effort had been aimed at the
Federal Government for the removal of
the reel tax, but no action had yet been
taken by the Canadian Parliament.
One of the features of the convention
was a big banquet at the King Edward
Hotel, Toronto, on Monday evening,
May 5 with more than one hundred
exhibitors and guests in attendance.
Music was supplied by two orchestras
and the best artists in Toronto provided
the vocal program. The dinner speak-
ers included J. C. Brady, Dr. R. J. Rich-
ardson, of Toronto; Y. M. Franklin, of
Halifax, and Mr. Ludwig, the legal ad-
viser of the Ontario association.
"Auction of Souls" Great
Help to Near East Fund
THE beginning of a remarkable
public support of a feature at-
traction is seen in the voluntary
advertising of "Auction of Souls," the
First National picture which has been
started by the Committee for the Relief
of the Near East (Armenian Branch)
of North Texas. As soon as he had
seen "Auction of Souls," C. P. Sites,
of Dallas, director of this relief work,
sent out several thousand personal
letters to influential persons in his
district urging them to see the picture.
His letter was a declaration of spon-
sorship for this film which, under the
name of "Ravished Armenia," was seen
by the foremost citizens of a number
of the largest American cities at $10
a seat, the proceeds being added to
the $30,000,000 fund which was raised
nationally to send food, medical atten-
tion, and other necessaries to the mil-
lions perishing in the Near East.
Similar support is to be given the
production everywhere by local com-
mittees of the Committee for the Relief
of the Near East. Mr. Sites has for-
warded to the headquarters of this
body, in New York, his recommenda-
tion that all interested in the Armenians,
the Greeks, Syrians, Persians — and all
others who have been crushed during
the war period by the "infamous Turk"
— see "Auction of Souls" and have others
do so, realizing what a big piece of
publicity the showing of the picture
will be.
Stella Talbot Appearing
in Six Southern Cities
PERSONAL appearances in six South-
ern cities within the next three
weeks will be made by Stella K.
Talbot, star of "The Price of Inno-
cence," as a feature of its first run
presentations after unusually success-
ful openings with week stands in De-
troit and New Orleans.
Miss Talbot left New York for Rich-
mond, Va., on Monday, May 12, ac-
companied by George H. Hamilton, sales
manager for the Buffalo Motion Pic-
ture Corporation. She will make a
personal appearance at every showing
of "The Price of Linocence" during
the four days it will play at the Broad-
way Theatre, in Richmond.
The next stop on the itinerary will
be Danville, Va., where she will remain
for two days, appearing at the Broad-
way Theatre there. Following this,
there will be engagements of two days
each in Charlotte, N. C, Durham, N.
C, and Petersburg, Va. From this latter
city Miss Talbot will go to Baltimore
to make personal appearances during
a week's run of the initial production
of the Buffalo concern. Mr. Louis
Bache, of the Electric Theatre Supply
Company of Philadelphia, is now com-
pleting arrangements for the Baltimore
showing.
Miss Talbot also will be present at
the ball to be given in Philadelphia on
May 28 by the Alotion Picture Ex-
hibitors' League.
What Would You Do If You'd Been Mending a Kid do's Trousers and the Kiddo Had Run Away?
Especially if he'd bumped bang into the committee investigating- the orphanage. But you wouldn't mind if you later became
an authoress, as Mary Pickford does in her initial First National, "Daddy Long Legs."
1178
THE MOVING PICTURE WORLD
May 24, 1919
MAKE LENSES BETTER THAN GERMANS
Bausch & Lomb Optical Company Now Produces
Glass That Excels the Boche Jena Product
pected, and it is generally believed by
the exhibitors that the next few months
will see the greatest prosperity the mo-
tion picture theatres of Cincinnati have
ever enjoyed.
TO Rochester is accorded the honor
of emancipating America from the
dependence upon Germany for its
optical glass. This most precious ma-
terial, an important factor in the mo-
tion picture industry, is now and has
been for some time being made in Roch-
ester by the Bausch and Lomb Optical
Company.
The lenses which make possible mo-
tion picture photography and projec-
tion, have until recently all been made
from optical glass imported from Eu-
rope. The glass for the cameras be-
ing made in America is now being
turned out by the Bosch and Lomb
plant, among the largest customers of
the company being the Eastman Kodak
Company, who buy all of their lenses
from Bausch and Lomb.
German Glass No Longer Necessary.
Optical glass was until recently re-
garded as one of the exclusive hered-
itary monopolies of European countries,
most of it being made in Germany. It
was one of the closely controlled in-
dustries, whose secrets are guarded
even more carefully than are the work-
ers in the gold and diamond mines,
and in which the only condition upon
which the trade was taught to a new
man was that his father and grand-
father had been masters of it, even as
he expected his sons to be.
John J. Bausch came to Rochester in
1856 and hung a a few pair of spec-
tacles in a window in Reynolds Ar-
cade. His business grew steadily, all
of his glasses being fitted with lenses
imported from Germany. Some of
these were so unsatisfactory to Bausch
that he invented the first lens grind-
ing machine in America and began to
grind his own by hand. With the
growth of his sons his business grew,
but always depending on Europe for
the rough glass.
Bausch Experimented Successfully.
One of these sons, William Bausch,
began to experiment in 1903 in the
manufacture of optical glass, but after
long and secret effort was only able to
produce a very green-colored glass, in-
stead of the perfectly colorless crystal-
like glass needed. In 1912, owing to the
acute shortage of glass, due to the war,
and the consequent high prices, experi-
ments were again started in a small
shed behind the factory on the river
flats.
In 1916-17 the company for the first
time produced a glass which was used
in the manufacture of anastigmat pho-
tographic lenses. Owing to the precis-
ion which these lenses called for, only
the highest and most costly of the so-
called Jena glass had previously been
used. When the country entered the
war the United States Government im-
mediately became deeply interested in
the Bausch and Lomb plant, establish-
ing a research laboratory there.
Prisoners' Plea to See
"Humanity" Film Gratified
REQUESTS of prisoners to see a
certain picture at a certain time
were granted for the first time in
the history of the state penitentiary at
Sillwater, Minn., recently.
C. S. Reed, warden of the state prison,
consented to allow 1,000 prisoners a
"morning off" to see "The Heart ot Hu-
manity."
Fred Bell, manager of the. Hill Top
and Majestic theatres, of Stillwater, said
that the prisoners were delighted with
the showing. He said that while the
prisoners had frequently been permitted
to see "movies" in the afternoons, this
was the first time a photoplay had im-
pelled the officials to satisfy the desire
of inmates with a morning presentation.
Cincinnati League Holds Meeting.
The Motion Picture Exhibitors'
League of the Cincinnati Chamber of
Commerce held a meeting Wednesday,
May 6, and matters relating to the
summer season at the local houses were
discussed. Plans were made for tak-
ing care of the enormous business ex-
World to Erect Building
for Pittsburgh Exchange
WORLD PICTURES announces that
contracts have been let for the
construction of a five-story
building in Pittsburgh, which will be
used by this company as its exchange
in that city. This is following the policy
of the company to own its own build-
ings in the different cities in the United
States where branch offices are main-
tained.
Boston and Philadelphia are already
represented by buildings belonging to
the World Film Corporation. It is ex-
pected that within the next four weeks
a piece of property will be purchased in
Seattle on which will be constructed
a building for the use of the Seattle
Exchange. Thus, World Pictures again
demonstrates that it is a distributing
organization of permanency.
Picture Impresses National Press Club.
Washington correspondents, members
of displomatic staffs, and governmental
attaches were among the 800 men who
saw "Whom the Gods Would Destroy,"
a First National attraction, which was
shown at the National Press Club,
Washington, D. C, on May 9, and which
is about to be released. Those who
saw the film were impressed with the
subtle way in which it portrays the
failure and final end of the great Ger-
man plot to dominate the world.
Select Pictures on Presidential Ship.
When the George Washington brings
President Wilson back home the Presi-
dent will be entertained by Constance
Talmadge in two of her latest Select
Pictures, "A Lady's Name" and "Mrs.
Leffingwell's Boots," in both of which
she is presented by Lewis J. Selznick.
One other Select Picture which will
contribute toward the President's en-
tertainment will be Anna Case in "The
Hidden Truth."
"The Westerners" Is Full of Tragedy One M oment and the Next It Breaks Out in Smiles.
Roy Stewart and Mildred Manning aren't at all worried over the trapedy in Great Authors' picturization of Stewart Edward
White's novel, distributed by Hodklnson.
May 24, 1919
THE MOVING PICTURE WORLD
1179
BOSTON SELECT EXCHANGE CELEBRATES
Officials from Home Office Extend Welcome to
Many Visiting Exhibitors at Enlarged Quarters
OFFICIALS from Select's home of-
fice and several hundred exhib-
itors in the New England district
were the guests of New England Man-
ager David J. Selznick Monday, May
5, in celebrating the opening of the
enlarged quarters of the New England
exchange in Boston. The officials from
Select's home office who were present
were General Manager Sam E. Morris
and Director of Sales Charles R. Rogers.
Owing to the uigent need of his pres-
ence in New York, Lewis J. Selznick,
president of Select, was unable to
attend.
The location of the new New England
exchange remains at the same address,
69 Church street, but the quarters have
been enlarged to twice their former
size. The building next door to the
old exchange has been taken over, and
together the two buildings have been
remodeled and decorated so that from
the inside it gives the appearance of
one large building.
Enlarged Twice Within a Year.
This is the second time within a
year that the quarters of the New
England exchange have been enlarged.
Several months ago when Director of
Sales Charles R. Rogers was New Eng-
land manager considerable new floor
space was annexed. Since that time,
however, the New England business has
steadily increased, and about a month
ago it was realized that even more
space was needed.
Charles R. Rogers, under whose su-
pervision as New England manager the
Boston quarters were first enlarged,
went to Boston to assist New England
Manager Selznick with the arrange-
ments for the celebration.
The events for the day were arranged
in the form of a running program, and
consisted chiefly in the projection of
the latest Select pictures, including The
Star Series attractions and the Specials.
Refreshments were served throughout
the day.
Leah Baird Orders Aeroplane.
Leah Baird has ordered for her per-
sonal use a Sopwith monoplane of the
so-called "Gadfly" type, with a 35-foot
wingspread and all-metal parts, capable
of carrying two persons and attaining a
maximum speed of 90 miles an hour.
Miss Baird, who is starred in "As a
Man Thinks," a new Four Star Photo-
drama produced by Harry Raver under
the direction of George Irving, the play
being based on Augustus Thomas' fam-
ous speaking stage success of the same
name, is now enacting the role of "Ruth"
in a new Thomas socio-industrial pic-
ture play that has been in work for
some time in the Biograph studio.
Beatrice Burnham Signs with Uniyersal.
Beatrice Burnham, who was in Adda
Gleason's support in "Ramona," and
who for several seasons has been in
a series of light comedies produced by
the LaSalle Company, of Chicago, has
signed up with the Universal. She will
be seen opposite Eddie Polo in several
of the Western dramas now being made
at Universal cities. Miss Burnham is
not new to the screen, having carried
leading parts in support of Vivian
Martin, George Walsh, Gladys Brock-
well, and as a leading woman with the
Lyons-Moran comedies.
Bandes Transferred to New York.
Thomas Bandes, for two years booker
at the Buffalo exchange of Select Pic-
tures, has been transferred to the more
important post of booker of Select's
New York exchange under the direc-
tion of Branch Manager Henry Siegel.
Mr. Bandes has been associated with
Select since the organization of that
concern. Previously he had been con-
nected with Selznick Pictures.
Exchange Board Elects Thompson.
C. A. Thompson, manager of the
Cleveland branch of the World Film
C. A. Thompson.
Corporation, has been elected president
of the Board of Film Exchange Man-
agers, Chamber of Commerce, succeed-
ing S. E. Morris, who resigned when he
left Cleveland to become general man-
ager for Lewis J. Selznick.
Mr. Thompson is very popular among
the exhibitors and exchangemen.
Conant Is Select's Cincinnati Head.
J. A. Conant, former branch manager
of General Film Exchange in Cleveland,
has been made manager of Select Pic-
tures Exchange in Cincinnati. Mr. Co-
nant began his career in the picture
industry with the Vitagraph company
a number of years ago.
organization for the discussion of plans
for an elaborate motion picture ball to
be held this fall. The managers seem
unanimous in the belief that such a ball
would be a good advertising proposi-
tion for the business locally. "They
want .to secure the presence of stars
from each of the companies represented
by the membership in the organization.
Committees will be appointed to take
charge of the various details, for if it is
really decided that a ball is "the thing,"
the managers are not going to take any
chances on its being a fizzle.
Makes Picture on Stage
as Advertising Stunt
JOSEPH ERBER, proprietor of Er-
ber's Theatre, East St. Louis, is cir-
culating a herald which contains a
project believed to be unique. Mr. Er-
ber on May 19 will begin the filming of
a photoplay on his stage in full view of
the audience. He presents this novelty
under the title of "Making Movies." Lo-
cal aspirants, singly or in groups, who
desire to participate will be given op-
portunity to display their ability before
the camera.
A complete motion picture studio will
be assembled on the stage. Different
scenes will be made at every perform-
ance. These, when assembled, will form,
according to Mr. Erber, a photoplay
of genuine merit. The completed pic-
ture will be shown on the screen of
Erber's Theatre the entire week of
June 2.
Mr. Erber is a strong supporter of
Fox stars and Fox films.
Petrova Aids Victory Loan.
One of the best speeches that Olga
Petrova ever delivered in her career
was that given by her at the Fifth Regi-
ment Armory, Baltimore, in the interests
of the Victory Loan on Wednesday
night, May 7, when she made an appeal
for subscriptions before an audience of
nearly 4,500. The meeting was held un-
der the auspices of the Retail Mer-
chants' Victory Loan Association and
when it was over the total sum sub-
scribed totaled $2,003,850.
Petrova was appearing at the Mary-
land Theatre in a vaudeville act during
the week.
New Producing Firm in Wheeling.
A new moving picture producing com-
pany has been formed in Wheeling, W.
Va., and will be known as the Semore
Photoplay Company. B. W. Lewis, and
H. M. Prager are the principle factors
of the new company.
H. M. Prager is a cameraman who
has had much experience in shooti-ig
pictures. It is the intention of the com-
pany to specialize in dramas, and the
first picture of the new company will
be a five reel subject.
Washington Managers Plan Ball.
President Smeltzer, of the Washing-
ton (D. C.) Exchange Managers' Asso-
ciation, is soon to call a meeting of that
Rogers Visits Cincinnati for Select.
Charles R. Rogers, director of sales
of Select Pictures, made a trip to Cin-
cinnati last week. Mr. Rogers' busi-
ness, as chronicled elsewhere, was in the
interest of Select's Cincinnati Exchange
and the installation of Select's new Cin-
cinnati branch manager, J. A. Conant.
He reports that the outlook for in-
creased activity in the Cincinnati dis-
trict is very promising.
1180
THE MOVING PICTURE WORLX)
May 24, 1919
EXHIBITOR IS "GOAT" FOR EXCHANGE?
So Says Melton Phelos, of Elyria, Ohio, in Letter
Flaying Advance Deposit, C. 0. D. and Other Rules
That the exhibitor — especially the small
exhibitor — is the victim of unfair prac-
tices on the part of exchanges is the belief
of Melton Phelos, of the Elyria Theatres
Company, Inc., Elyria, Ohio, which oper-
ates the American, Dreamland, Strand and
Rialto in that city. Mr. Phelos writes:
IN my past fourteen years' experience
in the motion picture industry I never
can remember the day when the ex-
hibitor was the "goat" to the film ex-
changes as much as he is today.
It doesn't matter what happens in the
industry, the exhibitor is always the
"goat." For instance: some time ago,
the exchanges in Cleveland and
throughout the country put their heads
together and passed rules among them-
selves to the effect that each and every
picture booked would require one pic-
ture deposit ; which meant that if the
exhibitor had three or four theatres he
would have to invest $3,000 or $4,000
among the different exchanges without
receiving a penny interest.
Later, they made another rule, which
required that the exhibitor pay for all
films in advance of date played — if not,
they would ship the film C. O. D.
That was all good enough, said and
done. The exhibitor had to like it.
Exchanges Pass Further Rules.
Now, in the past three or four weeks,
the exchanges in Cleveland got their
heads together and passed a rule that
not only requiring a deposit for pic-
tures booked from them; not only asks
you to pay them in advance for pictures
booked for your theatres; but also that
"if the check is not in the office prior to
the date played they will not ship any
films out C. O. D." (because, perhaps,
through the exhibitor's error or the ex-
change's error some exhibitor refused
to lift the C. O. D.) Now if by mistake,
an exhibitor fails to send a check pre-
vious to the day the picture is shown,
he will have to close up his theatre
until the exchange is abolutely guar-
anteed of his money.
That looks like a good way of doing
business, but for the benefit of the ex-
changes only, not the exhibitors.
Exhibitor Has No Guarantee.
What guarantee and what damages
are exchanges willing to pay to exhibit-
ors when a film booked for a certain
day is paid in advance and, through the
error of the booker or express, the ex-
hibitor does not receive the picture, hav-
ing spent money in newspapers, bill
posting, etc? If you call up the ex-
change and ask them why they didn't
send the film, their answer is, "Very
sorry, but it was the booker's fault or
some one else, but we will send it to
you later."
Did the exchange stop and think what
this disappointment meant not only to
the exhibitor, but to the public in gen-
eral? Did the exchange stop and think
how much money the exhibitor lost that
day? But why should the exchange
manager worry? For he has a deposit,
pictures paid in advance, and if the pic-
ture fails to show up at the theatre he
is sorry, but it was a mistake.
Exhibitors' Time Will Come.
The time will come when the exhibitor
will realize and open his eyes to the
fact that he is being the "goat" all the
time.
What chance has a small exhibitor to
run decent pictures without investing
all his capital for deposits? What
chance has a small exhibitor to exist
in the motion picture industry if some
time through his error or sickness he
fails to send his check in to the ex-
change for the picture? And after he
has advertised heavily, not only does he
Melton Phelos
Elyria Theatres Company, Elyria, Ohio.
disappoint his patrons, but he also loses
his bread and butter.
I hope the time comes when exchanges
will realize that the exhibitors' bread
and butter is just as good as the ex-
change men's bread and butter.
MELTON PHELOS.
Rainbow Band to Play
at the Minneapolis Palace
ONE of the most interesting theat-
rical announcements in Minne-
apolis in weeks is that of Ruben
& Finkelstein that the band of the 151st
Field Artillery, Rainbow Division, which
has just returned to American soil, will
play a special week's engagement at
the Minneapolis New Palace, beginning
Sunday, May 25.
I. H. Ruben concluded negotiations
for the engagement through Colonel
William H. Donahue, of Minneapolis, im-
mediately on Colonel Donahue's return
from meeting the 151st in New York.
The negotiations for the engagement
were originally opened by cable, while
the 151st band was still in France.
Colonel Donahue went to New York
fully empowered to complete an agree-
ment that was satisfactory to Lieutenant
Michael Jalma, leader of the 151st band,
and members. He met Lieutenant Jalma
when the latter stepped from the trans-
port. The appearance of the band for
a week's engagement in Minneapolis
was immediately taken up. Within one
day arrangements for the engagement
had been completed and all that re-
mained was the signing of contracts,
which was done in Minneapolis.
The 151st band is composed of Lieu-
tenant Michael Jalma, director, two
soloists and 32 musicians. With the
celebrated Rainbow Division, the band
went to France in October, 1917. All
of the band members wear three service
stripes.
Famous Players to Release
Drew Films as Per Contract
WALTER E. GREENE, vice-presi-
dent of the Famous Players-
Lasky Corporation in charge of
distribution, has just announced that in
accordance with the original schedule,
there will be seven Paramount-Drew
comedies during the current season.
Following the death of Mr. Drew, con-
siderable speculation has been evident
among exhibitors, particularly those
who have contracted for the entire se-
ries of Paramount-Drew comedies, as
to whether or not the Famous Players-
Lasky Corporation would be able to
deliver seven subjects. Mr. and Mrs.
Sidney Drew together made five com-
edies for Paramount release in the fol-
lowing order : "Romance and Rings,"
"Once a Alason," "The Amateur Liar,"
"Harold, the Last of the Saxons," just
released, and "Squared," to be released
June 15.
Dick Barthelmess in New York.
The many friends of Dick Barthel-
mess, formerly of Broadway, New York,
but now of Broadway, Los Angeles, are
welcoming him back during his short
leave from studio work, which has been
granted him by D. W. Griffith for the
purpose of attending the opening of
"Broken Blossoms" at the Cohan Thea-
tre. In this production Barthelmess has
a featured place with Lillian Gish and
Donald Crisp.
Unlike the roles in which he has
achieved notable success ir recent Grif-
fith-Artcrafts, Barthelmess' part in
"Broken Blossoms" places him as a
character artist. He appears as Cheng
Huan, "the Yellow Man," a poetic de-
lineation quite different from the mod-
ern types of American youth with which
he has been lately associated.
Syracuse Manager Visits New York.
Edgar Weill, manager of the Strand
Theatre, Syracuse, N. Y., arrived on
Broadway this week with Mrs. Weill
to enjoy a little vacation and "look
over the field" as it were. The first
visit paid by Mr. Weill in the big
city was made at the Famous Players-
Lasky home office where he said hello
to everyone, from Mr. Zukor to the
office girl.
Jack Gilbert with Universal.
Jack Gilbert, formerly leading man
with the Thomas Ince productions, and
who has more recently been seen in
support of Sessue Hayakawa, the Jap-
anese star, has joined the Universal
forces to play an important role in the
screen production of the Joseph Medill
Patterson novel, "A Little Brother of
the Rich," which is being picturized at
Universal City.
May 24, 1919
THE MOVING PICTURE WORLD
1181
WORTH WHILE EDUCATIONALS SHOWN
(Hawaii in Color, Slow Motion Juggling, Wild Geese
in Native Haunts, Swordmanship and Scenic Bits
AMONG recent educational releases
are subjects of divergent interests.
Some of these appear in film
magazines and others in the usual one-
reel form, to be used as a distinctive
number of a program. The following
are among the worth while educationals
of recent release.
"Hawaii."
The Prizma travel picture, "Hawaii,"
is a pleasing study of people and things
in the Hawaiian Islands, made more at-
tractive by way of the natural color
method. One of the features of the pic-
ture is the cultivation of the coffee bean
with closeups of the heavily laden
branches of the trees. Then there is the
real Hula Hula dance, such as Broad-
way has never seen, and religious cere-
monies with impressive rites. The grow-
ing of gourds and their use as musical
instruments, the making of mats from
palm leaves, the fishing industry in
Hawaii, interesting closeups of Hawaiian
types, and various other scenes char-
acteristic of these islands of the South
Pacific.
"The Pale Pack Train."
One of the Robert C. Bruce scenic
pictures in which five white horses
form the foundation of the pack train.
Fastened to each other's tails they climb
and climb, sometimes with their masters
on their backs, and sometimes having
plenty to do in making the ascent of
some western mountain with only their
pack saddles. The usual beauty of the
western mountains is present in the pic-
ture, where from time to time the spec-
tator is treated to glimpses of a deep
gully or a smiling lake, shifting onward
and upward to fields of snow, outdoing
in purity of aspect the white array of
the "pale pack train."
"Swordsmanship."
The Paramount-Bray Pictograph No.
6115 contains an illustration of the best
American work with rapiers and broad-
swords. The picture proves an excel-
lent lesson in the use of these weapons
of war, with individual champions of
the country and intercollegiate cham-
pionship teams displaying their skill. A
unique feature of this subject is an il-
lustration showing that skill in swords-
manship is not confined to male cham-
pions, but that women also come in for
a share of the laurels.
"Climbing the Cascade Mountains."
One of the attractive subjects of No.
6115 of the Paramount-Bray Pictograph.
The glistening blue of mountain ice, and
the majestic wonders of snow-flanked
peaks fascinate the eye as it follows the
course of a party of mountain climbers
in the famous western mountains. The
picture possesses the thrilling quality
attendant on scenes of this kind. And
when the party has at last reached the
snow-capped mountain top, there is still
left the tobogganing fun of a swift de-
scent.
"The Wolf of the Tetons."
One of the most attractive of the latest
series of Bruce Scenics is "The Wolf of
the Tetons," in which a lone wolf is
made the centre of attraction. He wan-
ders over the mountains, after making
his escape from his sorrowing mother,
and finds new joys in the big world that
beckons him beyond each rising peak.
The picture is a delightful series of
scenic beauties which add their quota
to the attractiveness of the story of
the runaway wolf, who after traveling
far from home finally meets with a
couple of dogs with whom he makes
friends. The scenes of the picture were
photographed on the rim of Jackson
Hole, Wyoming.
"A Wild Goose Chase."
The story of the wild goose as it mi-
grates from south to north, and vice
versa, is covered in the Ford-Goldwyn
Educational Weekly, "The Wild Goose
Chase." The feature of the picture is
the farm of Jack Miner, at Kingsville,
Ontario, where for years he has been
feeding- the wild geese as they journey
back and forth, until now in the mi-
gratory season the lake on his farm is
the stopping place for thousands of
these wild fowl. They have learned
that there is no shooting on the Miner
farm, and also that there is plenty of
good food to be had. A wild goose hatch-
ing her young in captivity is also a fea-
ture of the picture.
M. I. MACDONALD.
Rapidly Renovates Airdome
to Show Liberty Loan Film
GUY STUBBS, manager of the Air-
dome, Monroe, La., was recently
in New Orleans, arranging his
program for the opening of his theatre
for the summer months. He is a farmer
by profession, and a motion picture
exhibitor by occupation for a greater
part of the year. During the fifth Vic-
tory Loan drive the propaganda film
"Fighting For Peace" was sent to Mon-
roe for exhibition. For some reason
the committee was unable to secure its
exhibition at the theatres then in opera-
tion.
-Appeal was made to Manager Stubbs.
He pointed out that his airdome was
practically dismantled, the machines
packed away, the wiring not in order
and the theatre sadly in need of reno-
vation. In a few days appeal was again
made to Manager Stubbs to relieve the
situation.
Being informed that it was desired
that the picture be shown on Friday,
Mr. Stubbs sent to his farm and brought
in all of the available laborers. He
secured five electricians and other ex-
pert workmen. A force of twenty men
was turned loose on the theatre.
In three days the Airdome was made
ready for the proper showing of the
picture, and the whole institution was
clean and inviting. On Friday night it
looked as if the entire population of
the city had congregated at the theatre.
The picture was enthusiastically re-
ceived.
GrifRn Expected Back Soon.
Herbert Griffin, sales representative of
the Nicholas Power Company, Inc., who
has been doing secretarial work with the
Y. M. C. A. at Vladivostock, is expected
home before many weeks. He will find
his old job waiting for him with the
Power's company.
Here's a Pair of Peppy Metro Smiles Pftppily and Smilingly Portrayed by Hale Hamilton and Bert Lytell.
Hale's coming- in "Full o' Pep," while Bert will be seen soon in "The Lion's Den." To match his smile Bert put smilax in
his buttonhole.
1182
James L. Mendelson
Special representative of Bulls Eye.
James L. Mendelson Made
Bulls Eye Representative
MILTON L. COHEN, in announcing
the appointment of James L. Men-
delson as special representative
of the Bulls Eye Film Corporation,
gives a practical explanation for the
rapid growth of his organization. Merit
is quickly recognized and rewarded.
Mr. Mendelson undertakes his new
duties after twelve months' association
in various capacities with the New York
selling office. He will tour the country
in line with his firm's policy of in-
creased activity, bringing to the Bulls
Eye and Gale Henry Comedy distribu-
tors material co-operation from the pro-
ducing office.
Mr. Mendelson holds a Bachelor of
Science degree from the College of the
City of New York, 1917, and was re-
cently mustered out of the U. S. Naval
Aviation Service.
THE MOVING PICTURE WORLD
Rochester Lawyer Speaks
for Sunday Opening
DECLARING that the smallness of
the opposition of some ministers
to Sunday amusements and the un-
compromising attitude assumed by some
churches in matters pertaining to the
welfare of the masses were responsible
for the waning influence of the church,
Attorney John J. Mclnerney electrified
his hearers at a hearing on the Sunday
question in Rochester.
The hearing had been called by the
city authorities to get the voice of the
people on an ordinance introduced in the
Common Council, and which had the
support of a great many people, as at-
tested by long petitions, but which was
violently opposed from the pulpits as a
desecration of the Sabbath. Delegations
of citizens representing various organi-
zations spoke in favor of the measure
and at every turn they wer.e met with
counter arguments, threats, pleadings
and prayers from the ministerial gen-
try.
Finally, Mr. Mclnerney, representing
the Recreational League, and who was
counsel for the picture interests in the
legislative fight at Albany, arose and
literally raked the churchmen fore and
aft. His remarks were greeted with a
spontaneous burst of applause, evidently
touching a responsive chord among the
assembled crowd.
Moreno's Contract with
Vitagraph Is Extended
NEWS comes from the West Coast
studios of Vitagraph that Antonio
Moreno has just signed a new con-
tract insuring two more years of star-
ring activities in Vitagraph serials.
The contract was signed a few days
ago under circumstances which speak
well for the complete harmony existing
between producer and player in the
Vitagraph organization. Undoubtedly,
a factor in Mr. Moreno's ready accept-
ance to serve Vitagraph further was
his realization that this organization has
spent much money to bring his talents
for the delineation of screen character-
ization before the public.
Fox Films to Entertain President.
President Wilson on his return from
the Peace Conference aboard the George
Washington will be entertained by a
number of Fox Productions. The selec-
tion includes "Salome," "Cleopatra," "A
Tale of Two Cities," "The Bondman,"
and a number of Sunshine Comedies.
Honest Reviews Help "Little
Fellows" Side-Step "Lemons"
The Palm Theatre,
Herbes & Backes, Proprietors,
Lindsay, Nebraska.
May 5, 1919.
Moving Picture World :
Gentlemen :
ENCLOSED find check for $3
to extend my subscription for
another year. The reason this
has not been sent sooner is that
we had to close up last fall on
account of the "flu" and did not
reopen until Easter.
However, we are in a fine new
building and business is going fine.
We couldn't do business without
the World — your critical reviews
are splendid and have saved us
from many a "lemon."
Walter J. Herbes, Alanager.
Philipp Film Corporation Organized.
The Adolf Philipp Film Corporation,
which was organized a few weeks ago
with the well-known author, prodjicer
and composer at the head of the con-
cern, have opened offices and studios at
11 East Fourteenth street. New York,
formerly occupied by Prizma.
The studos are being entirely reno-
vated and modernized and are being
equipped with an entirely new electric
light plant.
Kashin to Produce Series.
M. Kashin has conceived the idea of
applying his showmanship to the pro-
duction of a single reel, which will soon
be ready for release. At present Mr.
Kashin is not in a position to divulge
the main title of the series, but in speak-
ing of the picture he calls it "The Great-
est Little Feature in Filmdom."
Jack Cohn, who is producing these
pictures, is enthusiastic of their possi-
bilities.
Minta Durfee
Mrs. Rosc'oe ("Fatty") Arbuckle, who
will appear in comedies.
Mrs. Fatty Arbuckle to
Appear in Comedies
MINTA DURFEE (Mrs. Fatty
Roscoe Arbuckle) is one of the
few leading women who is going
to return to the screen, after a two
years' absence, and who is going to
star besides. Miss Durfee is coming
back with beauty, health, vitality, and
personality. Besides being a clever
actress Miss Durfee is a scenario writer,
and has finished several comedies which
will be produced by the company with
which she is now negotiating.
Goldwyn Buys Five Plays
for Production in Future
SAMUEL GOLDWYN announces five
new plays that the Goldwyn Pic-
tures Corporation has purchased
for production in the near future.
"The Wrong Door" by Jesse Lynch
Williams, will star Madge Kennedy;
and Mabel Normand has an unparal-
leled opportunity to be funny in "Up-
stairs," a picturization of the novel by
Perley Poore Sheehan, author of
"White Tigers," "The Whispering
Chorus," "God's Messenger," etc.
"Heartsease" is another play that
Goldwyn will put into the hands of the
directors shortly. It is the work of
Charles E. Klein. The cast for this play
has not yet been definitely decided on.
"Lord and Lady Algy" is the all-star
play by R. C. Carton that gave William
Faversham an extra triumph last year.
Tom Moore will play in the picture for
Goldwyn. Indeed, work on this at the
Culver City studios has already been
begun. Naomi Childers will play Lady
to Moore's Lord.
The fifth picture that Goldwyn has
contracted for is a big new Rex Beach
production, entitled "The Girl from Out-
side." Reginald Barker, director of the
Rex Beach photoplays is working on the
new vehicle now.
May 24, 1919
THE MOVING PICTURE WORLD
1183
jj.
Advertising for Exhibitors
Conducted by EPES WINTHROP SARGENT
Ruff Stuff.
RALPH RUFFNER writes that no one
told him about the American Theatre
advertising. He passed a man on the
street carrying- a zinc cut "too large for
other than a full page," and he figured
that the prices would be shoved up, so
he took a chance. He had had a page
prepared for the Paramount stars, but
first the flu and then the strikes made it
expedient to hold it back, so he shot it
over and waited. If there had been no
raise in the American prices he would
have been up in the air, but he took a
chance and won. That's Ruff. He is on
the job and gets things over on that ac-
count. We still do not see any reason
why the American should not have run up
the rate. Either this must be done or
some good pictures will not be seen, but
Ruff clears the newspaper men of un-
ethical conduct. He just happened to run
into that man with a cut and the rest
followed in the natural order.
Playing It Up.
Here is a half page from a Baltimore
paper for "The Heart of Humanity."
Baltimore rates are rather high, compared
with other cities, and a half page repre-
sents no small outlay. The display is a
solid cut, mortised to let in the displays,
and to this extent the artist has done
well, but a further expenditure of two or
A Half Page Cut in Which Routing Out
the Dead Space Would Have Doubled
the Value of the Display.
three dollars to rout out the background
of the cut would have made a wonderful
difference in the value of the display, not
only pictorially, but in attraction. The
color value of the face and the back-
ground is so nearly equal that the cut
sinks into the space. Throwing the figure
against white space w^ould have meant
a very x^^sat deal to the announcement.
These little things seem to escape the
average showman. He does not seem to
stop to consider the eventual average
result. If the draiwlng looks all
right he passes it. He does not stop to
consider how the newspaper reproduction
will appear, and yet he alone sees the
drawing. The thousands of readers see
only the reproduction. As a matter of
safety it would be wise to rout out all
portraits when used in reverse frames,
merely for the added value of the display
and without considering the artistic ef-
fect. Here the artistic effect would also
have been enhanced.
From Mr. Raleigh.
A. C. Raleigh, of the American, Butte,
Mont., sends In a batch of stuff done by
himself. He writes that he has such
trouble getting material that now he
makes a practice of saving illustrative
matter from the trade papers, which he
can work up into line drawings when
he gets no stills from the exchange, and
he seems to have no more luck with
the exchanges than the rest of the exhib-
itors. With a supply of trade paper stuff,
he can go to work without waiting to
see if the exchange comes across at the
eleventh hour and fifty-ninth minute. A
four elevens for "The Light of Western
White." It serves some purpose in telling
that the sketch is supposed to be of Miss
White, but it would have been better had
it been written so that it might be read
without doing a contortion act. The
humor of the text is a trifle clumsy in
that it does not strike in. It seems to be
an effort to work along the Ruffner lines
without having the Ruffner jazz. The
third display shows three designs pretty
much alike in that they carry silhouetted
figures with the title and star in white
against black. That may be all right, but
A Four Elevens from the American,
Butte.
Stars" shows up all right because the
stuff comes out black. If the Ink hap-
pens to go wrong or the paper Is not
just right, it is 44 ' column inches gone
to perdition; but this time it seems to
have been a safe play. All the same,
those reverse cuts are apt to be loaded,
and we would leave them severly alone.
It does not pay to trust everything on
the ink being stiff enough or the paper
not too soft. It is just as easy to get
out something that will be fool proof
on the press, and often it is easier. Take
for example this four eights with Its type
announcement. This works just as well
A Trio of Three Twelves Built 'Atongr
the Same General Lines.
it is taking an awful chance. Mr,..3RaI.eiglj '
seems to be going in • strongi" **w«eti»«we» '
verse stuff lately, but he will get bumped
in time and change his, nji^tt ^Th^ piiuff
is effective if it comes pui ail ri^ht, 6ui
it is not always certaiji to'^aome "duf all
right. Mr. Raleigh i-s pUltfhVrfe to sell his
cuts to exhibitors, and he will, not gi.v,^,.
general satisfaction ' wft?!' ..tjhose' soltd
blacks. The last exaui^fb'^sh'iyi a' palr'tif"
three column spaces, orfS^xeh ^^nd th'e
other eleven inches d^Bp. ' T^f se'are bet-
ter because they will print ori/^lihost anjr
sort of paper and give reasonably good
results, though the Mix display Will re-
quire a duplication of the title to kfet ft
over. In a good display the'titl^ sjioulii
|# .4
PEARL WHITE
THE LIGHTNING RAIDER
^J^
"Come Again Smith"
vfflljl ^--^
JACK KERRIGAN
m^ 5l
PATHENEWS
|li l|
Today and Sunday Only
l|v^^^
^U2^g^
,
y#4^-^
A Four Eights That Will Always Come
Up Better Than a Reverse Cut.
and the stuff will show even if the paper
is too absorbent. The script message
off to the right is excess baggage. If
you twist to read It you will find, "I
just stepped out of the ad to tell you
that it is some session this time. Pearl
Three Tens and Three Elevens With
Good Line Cut Attractors.
always be in type to get the best results,
even where the title is included in the
design. In such a case there should b»
a mortise for the type, but it should be
type, and it should be so prominent that
the person who barely glances- at the
space comes away with the suggestion of
the title. Another of Mr. Raleigh's spaces
gives a type mortise to Tom Mix jumping
his horse from a second story balcony,
but the enveloping cut shows him climb-
ing the side of a cliff, though nothing
is said in the text about the cliff. Here
1184
THE MOVING PICTURE WORLD
May 24, 1919
the chance to clinch the big jump is lost,
and nothing is gained through the draw-
ing used, since it is not connected up with
the text. Where possible the text should
refer to the attractor or the drawing
should amplify the text.
Needs Cuts, Too.
Harry J. Wend'.and, who used to be
with Ralph Ruffner in Portland, writes
that since he was discharged from the
service he has been with the T. & D. The-
atre, in Sacramento. He sends in some of
his displays, adding that often he has lit-
tle to work with other than "the thin blue
air about me." At times this seems to
help, for the self-reliant man, thrown
upon his own resources, is often able to
turn out better work than he would did
he have cut material at his command.
Take these two displays, for example.
"Infatuation"
May Allison
jlnforThh^Days'
Saulor Spaiildihg
Anita Stewart
' ^AITH"\vith
Bert Lytell
M.u.^ K C. $in>lK II Ik, Otgir,
A Pair of Two Tens in which the At-
tractor Cut Does Not Equal the
Straight Display.
That on the right, for "Infatuation" was
made up with what the newspaper was
able to give him. He had a cut for the
other, yet we think that the "Infatua-
tion" display is the better of the two.
There Is more strength to the stock circle
than to the triple cut. The cut means
nothing In particular, and it does not
catch the eye as does the circle, while
we like the manner in which the arrow
dash connects the name with the title.
There is less type in this display, so the
argument is more strongly presented.
The display on the right is somewhat
GAIL KANE
"WHEN MEN BETRAY
tnrico Aresoni I irii:
Mary Miles Minter
"ROSEMARY CLIMBS THe HEIGHTS.* i .
Pw L«uj^lnf Purpo.M_A Com,d)—Vi.,eloo,— vivid— V,ri«d.
DOORS OPEN HAM
A Three Sixes in which the
Is Blanketed.
Me
Title
diluted by the descriptive matter, which
may help sell the story, but which could
have been pulled in a little to get a larger
display for the name and title. All that
follows "Just like a man" could have
of being read. The "Just like a man"
will assure that. The rest can run
smaller. This is a point to be remembered
in selling talk. If you can get interest
with a striking line, the rest does not
have to be displayed largely. Another
display without a cut is a three sixes.
Here the box for the soloist robs the
title of the major part of its display
value. We think that a box half that
ANITA
STEWART
"VIRTUOUS
WIVES"
Bert Lytell in "FAITH'
Yirtaouswives
And BERT LYTELL
in "FAITH"
A Pair of Two Sixes in Which Reverse
Cuts Show Well.
size would have worked as well and would
have let the main title in with a larger
letter. And the title has some selling
value of its own. Doubtless the box was
used to separate the two titles of a double
show, but if this is so, the main purpose
would have been as well served with a
smaller display. As it is, "When Men
Betray" is lost between the name of the
star and the panel. There should have
been white space above and below the
line to isolate it. In the upright rule
work we think we should have used a
heavier rule for the outside; about a three
point. This would have enclosed the
space better. The last display shows a
pair of two sixes with the reverse cut
coming out better than usual. The clip-
pings are from the actual page and not
from specially pulled proofs, and yet the
black is a dead black, which brings up
the white lettering. Very few daily
papers give as good presswork as this,
and give it so regularly. Here the reverse
cut works better than does the portrait,
but in a majority of instances the reverse
would be true. Mr. Wendland also gets
out the publicity for the Strand. On one
space he comments, "I haven't much heart
for old plays." The old play is one of the
Paramount reissues, and we think that it
would pay to get interested in them, since
most of them represent the cream of for-
mer production and should pull hard with
those who remember pleasantly their
first showing. A good advertising man
does not play favorites.
Made It a Cross.
The Apollo Theatre, Kansas City, Mo.,
made a special play on "Our Teddy" with
the Red Cross angle, and all of the ad-
vertising carried the Red Cross provision
ALL
PROFITS
to
accruing
me personally until all the men arc re-
turned to their homes from the war,
from the production of this scenario,
will be given by me to the Red Cross
and possibly other war organizations.
Signed
Theodore
Roosevelt.
A Red Cross Form for the Roosevelt
Dedication.
Hooking; Up.
The Strand Theatre, Birmingham, Ala.,
did a neat bit of hook-up work recently
when it picked from the news columns
the list of pictures showing President
Wilson on his last trip to France and
StUcKei for Pretid,
Wilion'i Amasemtnt
Dorothy Cl>h
"Tb. Hope Cheit-
Hirofd LoctcvoMi
■Pal. Fir«"
W«ll.a Reid
"Tbe Dut"
FrmnkKcnu
•Todd of tt>e Tonw"
"Doug" FairVftnki
"Hi>b>l of Hapfineu"
ConiUAcc T^madse
Mrt Uffinswell'. Boot*"
Five Out of Seven Pictures
Selectedfor President Wilson
Are Strand Attractions
The Birmingham News of Sunday. March
16. gave a list of the pictures selected by the
Y. M. C. A. for the amusement of President
Wilson on his trip to France on board the
George Washington. Of the seven features
selected, five have been or will be Strand at-
tractions. And of the seven programs, five
coiitnir.ed the Pathe News, shown exclu-
sively at the Strand.
The V. M. C A. had practically every company's
Ffodiict froin which to wleet its programs, and ccr-
lainly had a good r;a«n lo chbosc only the best ones
f-^ssibie- TheVleclion of such a large percenlj,?e of
the class of pictures of ferid at the Strand bear? out the
Stnnd's slatement that its pictures are unequpiled.
A Three Sevens Hooking the Strand,
Birmingham, with a News Dispatch.
told that five of the seven selected stories
were to be seen at tne Strand. This was
a general news dispatch, but the Strand
was on the lookout and saw the adver-
tisement which lay behind the story and
picked it right up. It took the cue
promptly, and the text tells the argument
forcefully. Presumably the best seven
MARCUERITE CIARK
*'Big V" Comedy
Pathe Newf
M?NDAY •=- TUf6DAY'=' W£DNE5CAY
10* ^^jTEaMf^ 20*
WIUJAMJ.HART
set In a cross of rule work to further
emphasize this angle. It makes a good
eye-catcher and forms a hook .up with
been put in an eight point, set eighteen the Red Cross without loo much seeming design would have given a drop on the
or twenty ems, without losing its chance effort. sides to work the cut into the type space,
A Three Tens in Which Type and Art
Work Are Combined.
pictures of recent release were selected
for the use of the President, and the
Strand had five of the seven booked, which
argues that it offers its patrons about the
best lo be had. The second space is a
three tens giving an idea of their general
advertising; a combination of art work
and type. The break between the cut
and the text is a bit severe. A better
May 24, 1919
THE MOVING PICTURE WORLD
1185
but the artist carries out the idea very
well, and the cut will help sell the picture
— which is the real test. We do not
admire the use of a script for the main
title. This is one point where the clearest
possible type should have been employed,
but instead a rather difficult script has
been used. It would be both cheaper and
more effective to work all of the lettering
in type and leave the design to the artist.
Type is merely the clearest possible let-
ter, and unless the hand lettering ap-
proximates the type its use is costly, and
If It does its use is a needless expense.
It does not seem to belong in either case.
(luiet In Harrisbnrg:.
Things have been quiet down in Harris-
burg, lU.j lately. Steve Farrar has been
resting up his opposition, and they have
not had a decent scrap for a couple of
weeks. Steve even dropped to a single
eight for one issue to the other house's
three eights. It was his last day with a
gRPHEUM
kr&8T
U IK UIKIL,
GRAND ;^|^?§^
Mrs. Charlie Chaplin
TOR HUSBANDToNLY
CHAIIUE CHtPlIH ■■ MSEl NOMUND
;Thc Brass Elullet
A One Eight Against a Three Eights
from Harrisburg, IlL
reissued Hart, and they were coming
pretty well, so he dropped down to a
single and let the Grand have most of the
space. Steve has started to run a Hart
series, and he makes it plain that it is
reissued and not a new play. It is Just
as good a play reissued, but he states in
all his advertising that this is its second
time, and leaves no loophole for a come-
back. On the other hand, the Grand is
using reissued comedies without qualify-
ing them as reissues, as the Chaplin-
Normand comedy shows in the space. But
^lORPHEUM^^
m ^.. ^
•^s^:^/
GRANDS-^
thos.'h"i~e-s
"ThcMidnighl
Pafror
81DINCY OLCOT-ra
Tȣ BELGIAN
TOflOIITOBimMKiri omULIUBTIV
CfevlilClWk -^-^iTMlf
0».C>Wt»-.rTT> C««.. . ..»^-
wiaaama ',zr:z.-.^^j-nmxiwa
:~:",^->r>J:!3"^""^-"
* — [S:ii.t:^-==- — ^irr:-~^,p:^^^^^=--
A Three Sixes in Opposition to Two
Sevens in Which the Additional Four
Inches Makes the Space Look
Much Larger.
Steve does not always let the Grand have
it all. The second example shows his
three sixes against the Grand's two
sevens. He had something he wanted to
BGRANDB
Constance Talraadge
A Pair of SilkStockings
anmaMODi i:=i. -inanFtmaujar
Where Three Sixes Are Dwarfed by
Three Tens.
tell about, so he took more space, but he
did not splurge. He gets a very good
straight make-up, and by going across
three columns he gets a much larger
showing than the additional four inches
would suggest. As a general thing width
in an advertisement suggests size rather
than length. Always it gives a better
display to the main title, unless the title
is one short word, and the only objec-
tion lies in the length of the small type
lines. An eight-point three columns wide
is a little too wide. It would be better
to make two matched banks of a column
and a half each. In the last example,
Steve takes the small end again with
three sizes against the Grand's three tens,
but the Grand advertises two bills in the
single space to use up all of the room.
Steve does not even use an underline for
his following bill. He just rides tight.
We don't know what the local editor
thinks. He was getting rich off the the-
atres not long ago.
Very Neat.
Here is a pretty space from a recent
issue of the Baltimore Sun. It drops only
4V4 inches across two columns, yet it gives
ample display, a lot of selling talk and
the name of star and play in large type.
^^j^EjatTPVj^rifg.^'cgrajsu::: £i:3JZ2^ii2nr.,Zij^j^i:s^j^.r:i:i-
NIXON'S
ViaORIA i WILLIAMS
EARLE=
! NIXON'S VICTORIA
Tomorraw. T«*»d*7. Wrdfi*ad«j
, Quite Surp^aaaa Himidi in
The HIGHEST
TRUMP
CORINNE GRIFFITH
■n MISS AMBITION-
A Double Four and a Quarter Which
Looms Large on the Page.
More than that, It stands up well on the
page because there is plenty of white
space in addition to the text. The com-
position is unusually good, and it is passed
along as a suggestion to others. A stock
A NEW HELP FOR MANAGERS
Picture Theatre
Advertising
By EPE8 WINTHKOP SARGENT
Coflducrtor ot Advertlsln« for Exhibitor* In th*
Movlno Ploton World
a
TEXT BOOK AND A HAND BOOK, •
compendium and a guide. It tells all
about advertising, about type and type-
setting, printing and paper, how to run
a house program, how to frame your
newspaper advertisements, how to
write form letters, posters or throw-
aways, bow to make your house an
advertisement, how to get matinee
business, special schemes for hot
weather and rainy days. AU practical
because it has helped others. It will
help you. By mail, postpaid, $2.04.
Order from nearest office.
MOVING PICTURE WORLD
516 Fifth Ave., New York
SehUler BaUdinf. Chicaco, 111.
Wricht & Caliender Boildinc, Los AbsoIm, CaL
border can be used in place of this spe-
cially drawn frame. The essential is the
double panel.
Good Revenue.
Some of those towns in southern Illnois
must be good places for editors. The Mt.
Vernon daily in a recent issue carries 106
column inches for picture theatres and
26 inches additional for a touring show
and a basketball event, nearly the entire
page being given over to amusements.
PlsLza Theatre Tomorro-w
'Riders of the Purple Sage"
■ Wiih WILLIAM FARNUM
PLAZA THEATRE TODAY 1
- - - BESSIE BARR15CALE
"All of A Sudden Norma"
muiH HKU -1-v -n[ I1K or Kista-
MAJESTIC Theaire
STAR THEATRE
Today!
PRISCIUUA DEAN
] TheWild Cat oj[Pa^s
Tbe St. Laati fltobe Democrat San: "A tlOTQtS HIT."
j 3g I <Blff Compmity—3S
SEPfEMBER
mORM-^.^Mi.
TOM VU in "Shooting up (he Movies"
A Page from a Southern Illinois Paper
Which Is Almost Wholly Given
Over to Amusement Advertising.
This is above the average, but the regu-
lar daily use of from 20 to 30 inches is
not uncommon. The motion picture has
been a life-saver to some of the small
towns, which in earlier days was fortun-
ate if it got a few inches weekly from
the touring combinations. And they are
getting a dollar top for "Hearts of the
World." Just think of that!
Here's aa Idea.
This three sevens from an Indianapolis
paper is for a vaudeville house, but the
idea can be made just as good if taken
on for pictures. The black cut throws
OPEN TODAY
Wilb a Kish-ClJii Progran ol Coocerl *cls »nd Pictuie OldilKt
An Advertising Layout That Gives
Special Prominence to the
Announcement.
the single column white into such relief
that it shows better than would the same
space taken for type alone. The two
parts of the reverse cut can be held over
and used more than once, if desired, with
the copy changed in the middle space.
1186
THE MOVING PICTURE WORLD
May 24, 1919
inrorin
Important Notice.
OWING to the mass of matter awaiting
publication, It Is impossible to reply
through the department in less than
two to three weeks. In order to give
prompt service, those sending four cents,
stamps (less than actual cost), will re-
ceive carbon copy of the department reply,
by mall, without delay. Special replies
by mall on matters which cannot be
replied to in the department, one dollar.
Both the first and second sets of ques-
tions are now ready and printed In neat
booklet form, the second half being
seventy-six in number. Either booklet
may be had by remitting 25 cents, money
or stamps, to the editor, or both for 40
cents. Cannot use Canadian stamps. Every
live, progressive projectionist should get
a copy of these questions. You may be
surprised at the number you cannot
answer without a lot of study.
As to Increased Amperage and Screen
Illnmlnation.
Recently we discussed, at some length,
a statement by Wm. Roy Mott, Research
Laboratories National Carbon Co., to the
effect that increased amperage stabilized
the bright spot of the crater and thus
increased the screen illumination, although
back testing seemed to prove that no fur-
ther illumination could be had through in-
crease of crater size.
Mr. Mott replies with the following:
"Dear Mr. Richardson: You have done me
the honor to ascribe to me, in your Feb.
22 issue of the Moving Picture World, a
discussion of the reason for increase in
light with amperage when crater area ex-
ceeds the capacity of the lens system as
determined by back testing. The explana-
tion ascribed to yours truly was that 'the
brightest portion of the crater becomes
more stationary as the current is in-
creased, whereas it wanders considerably
at lower amperages.' This explanation
is quite right, both as regards slow move-
ments of the arc, but more especially as
regards a rotatory movement of the di-
rect current arc with a frequency of two
hundred to four hundred times a second.
This movement is so rapid that it entirely
escapes the eye and can not be seen at
all on the screen, as you truly say that at,
say, 'eighty amperes the screen brilliancy
is, so far as the eye can discern, absolute-
ly constant, yet If we Increase the am-
perage to 100 there is a very decided gain
in screen brilliancy.' On this point of
Increased light with increased current,
we have obtained the following data,
using our small Silvertlp negative lower
In the usual sizes recommended for the
currents used. Columbia cored uppers
were used with the carbons at 25° angle
upper and lower. The usual standard
lens system was used consisting of 6i^"
Ih^" condensers with one flourth size
objective lens.
"The screen candle power was deter-
mined with a Scharpe Miller Photometer
Lamp standardized by the Bureau of
Standards at Washington. The screen
was a 7x9 ft. with a 67 ft. throw. The
entire purpose was to obtain the per cent,
gain in candle power with Increase In
amperage, using proper size trims cor-
responding to the amperage.
"Currents Increased:
30 to 50 amperes gave 160 per cent,
gain in screen candle power.
50 to 70 amperes gave 46 per cent,
gain in screen candle power.
70 to 90 amperes gave 18 per cent,
gain in screen candle power.
90 to 110 amperes gave 15 per cent,
gain in screen candle power.
110 to 130 amperes gave 12.5 per cent,
gain in screen candle power.
"This data proves that at high am-
perages there is a considerable gain in
candle power, although by back testing
a flat curve would be expected. The rea-
sons for the considerable gain beyond the
theoretical is probably, as you say, due
to the lens system having a slight ad-
ditional capacity, although it is my im-
pression that back-testing with a lighted
screen source would give a rather flat
curve. This leaves the need for account-
ing for a considerable candle power gain
and brings us back to the peculiar nature
of the arc and the positive crater in show-
ing on direct current, a steady large power
absorption at the positive and a very
steady light in regard to crater brilliancy
and in regard to a steady white color.
This steadiness is so great that several
scientists have proposed it as a stand-
ard for light intensity and color. How-
ever, while the very brightest part of
the arc reaches a "maximum brilliancy of
the crater which is independent of the
current flowing in the arc, yet the aver-
age brilliancy of the incandescent por-
tions increased both with the intensity
and density of the current, until the
crater was well saturated." This condi-
tion has been investigated by Blondel,
Silvanus P. Thompson and Trotter and
many other brilliant scientists. Thomp-
son says (see Cantor Lectures — The Arc
Light — page 31, of book published In 1895,
London, by William Trounce, 10, Gough
Square, Fleet street, E. C): 'When you
project upon the screen by means of a
good achromatic lens (such as a camera
lens) an image of the arc, and adjust it
so as to get a good view of the crater,
a little care will enable you to discern,
as often as not, somewhere In the middle
of the luminous crater, not always ex-
actly In the center — a nebulous patch,
sometimes extending in different direc-
tions. This patch is more luminous than
the surrounding surface of the crater.'
"By a rotating slotted disk at 200 to
400 frequency per second, there is ob-
served a bright spot whirling on the
positive crater. This is the important arc
phenomenon discovered by Mr. Trotter.
(See The Electrician, London, vol. 28,
page 607, vol. 29, page 11, vol. 33, page
297).
"In searchlight work, it is found that
by crowding current on a small carbon
a saturation of brightness of the positive
crater takes place. In the same way a
projector carbon gives most and best
light for projection when the carbon is
operating at a current as high as pos-
sible, but avoiding bad penciling (spind-
ling) due to excessive heating back. A
projector carbon size should be selected,
with say 5 amperes clearance on spind-
ling. Spindling is very small on Co-
lumbia carbons. By using Silvertlp nega-
tives on direct current a marked gain
is obtained in arc steadiness, and this
in turn aids a high saturation brightness
of the crater surface. The brightest part
of the crater surface corresponds to the
sublimation point of carbon at atmos-
pheric pressure. This has a temperature
of about 3,700 to 4,100° C. depending on
what scientist Is taken as an authority on
the temperature of a positive carbon arc.
The sublimation point corresponds to the
boiling point and applies to those ma-
terials that do not liquify when they
vaporize. Carbon does not liquify at arc
temperatures. Like the boiling point of
water, the temperature of the positive
crater reaches a maximum limit which
is fixed by the sublimation temperature
of carbon. The best way of increasing
the Intrinsic brightness of a pure carbon
crater is to put the arc under great
pressure. This has been ^one by Lummer
and he found that the brightness of a
positive crater of a carbon arc could be
increased eighteen times by operating at
22 atmospheres, the brightness reached
was close to the intrinsic brightness of
the sun and a temperature of about 6,000°
C. instead of 3,700° C. to 4,100° C. Df the
ordinary carbon arc. These results could |
easily be predicted because increase in
atmospheric pressure raises the tempera-
ture of boiling points and sublimation
points. Now, if we turn our attention to
alternating current, we have a period '
during which the positive crater Is
changed to negative crater sixty times
a second on alternating current of 60
cycle frequency. The result is that the
crater is of smaller size and cooler on
the average with alternating current and
gives a yellower light.
"The defects of alternating current in
wave form and color of light are enor-
mously Improved by the use of white
A. C. special carbons, which have a bright
light giving arc stream adding to the
candle power of the crater light. This
also improves the arc so that it becomes
very steady with very little noise. The
flame material allows of the arc starting
quicker when the current passes through
zero on the instantaneous path of the
alternating current. The arc voltage
breaks through much quicker because
flame material allows the arc to start
at a lower arc voltage. All this makes
the light of a white A. C. ' special pro-
jector wonderfully better than the
neutral old A. C. carbons. The light pro-
duction of arc stream of a flame arc is
illustrated by fig. 2 taken from Child's
beautiful work on the instantaneous arc
phenomenon when with rotating disks,
enabling the arc to be studied in sections
corresponding to one hundred thousandth
part of a second.
"In regard to the promised articles, we
apologize for our delays. Our only ex-
cuse is that we were very busy on war
work which we believed helped lick the
Kaiser. We thank you most kindly in
inviting and in commanding us to con-
tribute to your interesting columns. We
plan to send you more later.
Tours sincerely,
WM. ROT MOTT,
Research Laboratories,
National Carbon Co., Inc."
Freely granting the truth of all neigh-
bor Mott says, we do not see that it
alters the truth of our remarks with
May 24, 1919
THE MOVING PICTURE WORLD
1187
reg^ard to this matter. Mr. Mott's letter
Is both enlightening- and interesting. He
is an able man in his field, and you may-
take it from me, there are still much
good -work to be performed in that field
before the projection crater reaches Its
maximum efficiency. The Sun-lite arc
produces a -wonderful Imitation of sun
light. We don't see -why the chemical-
izing -which produces that result in the
sun-lite arc cannot be adapted to the
projection arc. We have repeatedly said,
and do now again say, that it is our
opinion that chemicalizing of the car-
bons has great possibilities. We said this
more than six years ago and -were prompt-
ly sat do-wn on (as nearly as they could
perform that function) by the carbon
folks. Yet lo and behold, they now have
chemicalized their A. C. carbons in such
a way as to secure really wonderful re-
sults. Let the good work go on, brother
Mott. Get busy on the D. C. carbon.
There's a g-r-e-a-t B*I*G possibility there.
But to get back to our subject. We
believe that between our February pub-
lication and the receipt of Mr. Mott's
present communication, Brother John
Grifllth has solved the whole problem,
as per recent publication in this depart-
ment. But it was Mott's letter which
brought forth Griffith's solution, so there
was no lost motion. And verily we are
learning very fast — all of us — regarding
what actually takes place in the optics
of the projector. Yea, verily are we, but
there is still very much to learn. Let
the good work proceed. Glad to have
your contributions. Brother Mott. They
are full of meat, even though we feel
constrained to take issue with your con-
clusions occasionally.
Ne-w Portable Projector,
The Peerless Projector Co., New York
City, Is placing on the market a mighty
clever little portable mechanism for pro-
jecting standard film.
This little projector, when equipped with
plain reel arms, as illustrated, (Instead
of magazines) and folded up for trans-
portation, occupies a space of less than
1 cu. ft. To be exact. Its size is thirteen
inches long, thirteen inches high, and eight
inches wide, and weighs only twenty-three
lbs. Within this space is contained the
lamphouse, the reel arms, the motor, the
revolving shutter, rheostat, current wir-
ing, and all the mechanism. When equip-
ped with detachable magazines, it is about
two and a half feet high.
The machine uses either a 14-volt 2-
ampere, or 14-volt 4-ampere special argon
gas-filled Mazda lamp. The shutter is a
three winger, having three equal 45°
blades, passing 62% per cent, of the light.
about twenty-seven lbs. It is capable
of projecting upon a modern semi-re-
flecting screen, an acceptable picture ten
feet wide in a dark room. The machine
is mechanically well built, and in addi-
tion to its utility in the portable pro-
jector field, it has great possibilities for
film editors.
In the illustration, we see the machine
equipped with plain reel arms instead of
the magazine reel arms. By unbelting
the motor and attaching the crank, the
film editor may project his film at very
considerable less than normal speed with-
out objectionable flicker, and cut or edit
his film with almost the same convenience
as on the rewind table.
We would recommend to film 4ditors
that they examine into the possibilities
of this little projector. In our opinion,
they will find that they "need it in their
business."
It may be remarked in passing, that by
using the 2-ampere lamp consuming only
30 watts, the heat is so slight that the
film can be run very slowly indeed, or
can even be stopped in the full light,
providing the stoppage be of reasonable
duration. This is. of course, a very ad-
vantageous feature to the film editor.
the inside of a hole in the ground yet
awhile. Don't know just how you ar-
rived at the angle of line E F, but It
impresses me as being just about the
The Intermittent Is of the eccentric star
and cam type, for which the makers claim
very great advantage. The machine
equipped with enclosed magazines weighs
Another C^rom VancooTer.
R. G. Pollock, Vancouver, sends his
views on the point of greatest concentra-
tion, as follows:
"Dear Old Friend: In February 22
issue you ask us to sit In on the Kellner-
GrilTith discussion re proper place to
focus Image of crater. Thanks, Brother
Richardson, for stirring me up. Here am
I who have Ijeen a consistent reader of
the department for six years past and
never got shaken out of my hiud shell
until now. Enclosed find diagram which
is, I think, almost self-explanatory. Will,
however, add just a few words to make
the meaning still more clear. Will try
to avoid unnecessary repetition of data
already published. Since there Is no place
at which the crater could be in exact
focus, "image of crater" must be taken to
mean that plane or position where it is
most nearly in focus, which same is
shown in diagram at E-F.
"There being two separate optical sys-
tems in use, the first being the con-
denser, with the crater for a light source,
which same the condenser projects to
the film, and the second the projection
lens which uses the film (illuminated by
the first light source) as its source of
light, which same is projected to the
screen. Now the film and screen being
at exact conjugate foci points of the
second optical system, it follows that
■whatever conditions obtain at the film
must and will be faithfully reproduced
at the screen. It therefore becomes of
paramount importance that the film be
placed at that plane of the condenser
light beam where it will receive the
greatest amount of evenly distributed,
clear, white light, -which condition we
find to obtain within the boundaries of
the rhomboid A B C D in the drawing.
The widest part of this cone of white
light will be found at line G H (I should
have said the vertical section having the
greatest area), it therefore follows that
at line G H we would not only have the
point where we get the purest white
light, but also at the point where we
can utilize the greates proportion of It,
hence get it at the lowest possible cost.
If the image of the crater were focused
in the objective, or on the back lens of
it, to get clear white illumination on
the film, hence on the screen, it would
be necessary to have a very large, hence
extremely wasteful spot at the aperture,
without any gain sufficient to compensate
for the loss. Glad to see by last World
that you are back on the job. Don't
cash in your mortal- checks until you've
paid us at least another visit."
Don't know about the visit thing, friend
Pollock, but I'm not going to muss up
VtrlialJtcfioit <
angle the image of a properly trained,
well behaved crater -would have to the
film. But it seems to me the crater image
would then be in focus along line E-F.
Just how do you get your rhomboid of
white light extending from A to C? I'm
not disputing, mind you — I'm after In-
formation.
There is one feature you all seem to
be overlooking, however, viz.. the fact
that with the crater in exact focus at
the film, there is apt to be a white ghost
in center of screen, same being the corei.
It is for that reason I have always ad-
vised focusing a bit behind (on con-
denser side) of the aperture. It seems
to me we may safely assume that the
point of greatest concentration is where
the core of the carbon is in focus, and
if that is true, then I would say the
point of greatest concentration should be
located perhaps one inch back of the film
— condenser side.
Unions and Knon-Iedge.
A New York projectionist sends in some
verses, clipped from current Issue of I. A.
Journal and asks: What do you think
of this, brother Richardson? The verses
read as follows:
A CHANGE OF PLAN.
By Berton Braley.
He'd read all the dope on attending to
work.
And toiling to suit your employer;
He knew that to loaf or to laze or to shirk
Was quite an ambition destroyer;
So he plunged into work with a zest arid
a vim.
And he did more than double his share
of it;
He needed a raise, for his wages were
slim,
But he knew that the boss would take
care of It.
For hadn't the books . made this simple
and plain —
That people would recognize talent;
That if you would work with your might
and main
The boss, with a manner most gallant,;
Would giye you a raise, though you said
not a word.
To show you were worthy of credit;
So he toiled and he sweated, but nothing
occurred.
And life didn't go as he read It.
The boss was aware of his merit, all right.
But he said, "Why the deuce should I
raise him.
So long as he's willing to work day and
night
For what his position now pays him?"
But, weary with waiting, the worker grew
-wise.
He said to himself, "Why, dod rot It!
These books on success are a bundle of
lies"—
So he struck for a raise — and he got 'It!
As to the "poetry," why I was chiefly
surprised that the editor of our Journal
allowed it space, not that there really Is
anything wrong with the verses, as such,
or with what is probably their real mean-
ing. The trouble lies in the fact that the
average, unthinking man will draw the
conclusion that faithful service has no
value, that knowledge Is of no value,
and with the further fact that this idea
has the indorsement of the Journal editor.
1188
THE MOVING PICTURE WORLD
May 24, 1919
I very much doubt If Braley, writer of
the verses, really himself intended to
convey the idea that the acquirement of
knowledge of one's profession, or trade
and the giving of faithful service are un-
desirable things, and I very well know
the Journal editor holds no such views.
But that, nevertheless, is exactly the
meaning very many will read into those
verses, hence their publication in the
official journal is decidedly unfortunate.
This department has, times almost with-
out number, advocated faithful service in
return for fair recompense, and for that
matter, faithful service in any event, be-
cause the public and the motion picture
industry should not be made to suffer
because the projectionist is not paid a
fair salary. This department also has,
times without number, advocated organi-
zation and the adoption of a minimum
scale — union scale. It has itself been
Instrumental in the formation of several
unions, and has certainly done its full
share in the organization of the men.
I. A. organizers have told us the work
of the projection department has aided
them immensely, making organization
very much more easy. We believe thor-
oughly and completely in organization.
We believe in the union minimum (not
"wage") scale. We believe firmly and
absolutely in forcing exhibitors, if neces-
sary to pay the union minimum scale,
which is, however, only to be regarded
as a MINIMUM, to be paid to the men
of mediocre ability. We believe thor-
oughly in the projectionist giving effi-
cient, faithful, 24 carat work while he
is on the job. We believe absolutely in
the projectionist acquiring thorough
knowledge of the technical end of his
profession, and that increasingly the boss
will and DOES recognize talent. If he
doesn't, why is it that pretty well all
over the country we find a liberal sprink-
ling of projectionists who receive MORE
THAN THE UNION MINIMUM SCALE?
Answer me that, Mr. Braley! We have
quite some of them right here in New
York City. True there is not the recog-
nition to ability there should be, but
that is very largely the fault of the
various unions themselves, which harp
upon the union scale as the beginning
and end of everything. Unions deliber-
ately drill into the exhibitor the propo-
sition that the union scale is all that the
projectionist wants, instead of letting it
be known that it is merely a minimum,
and that high class men ought to be
paid more.
And do you know the result of this
foolish course? Well, I'll tell you. The
average man who has ability and brains,
studies his business and becomes a high
class projectionist, soon finds he is up
against a false barrier raised in the mind
of exhibitors as regards the union scale.
He finds that whereas the scale acts
splendidly in raising the men to a cer-
tain point, which is far above what they
would ever, except in very Isolated in-
stances, have gotten without the union,
beyond the level of the scale the ex-
hibitor just simply cannot see, because
he has had "union scale" drilled Into him
as a dead level proposition. He finds
advancement beyond the scale so diffi-
cult that he seeks other, better avenues
of money making, and thus the profes-
sion is continually bled of its very best
men.
High class projectionists in large
theatres should, and I firmly believe one
day will receive at least $5,000 a year.
One hundred dollars a week is indeed
small pay for the responsibility of such
a position. But you may take it from
me as an accepted fact that no such
salaries will be paid unless the men make
themselves worth that money and then
Insist on receiving it. Mr. Braley is right
In his "Why In the deuce should I raise
him, etc.," but the union, while it ac-
complishes a meagre wage scale, can-
not and probably never will accomplish
real salaries. That is up to the man
himself.
Tom Costello.
From Denver
Old timers everywhere, and all New
York City projectionists will recognize
the accompanying picture. Costello is
one of the old guard. For years he was
active in union affairs in New York City,
but poor health finally drove him to the
mountains — Denver, where we bespoke
for him that which he tells me he re-
ceived, viz., a cordial reception from the
Denver men. For Tom is a good projec-
tionist, and as fine
a fellow person-
ally as you will
meet anywhere.
One of those we
love to call "real
guys." He is re-
covered in health,
praise be! Won-
derful what that
old Denver thing
does for a feller
after the eastern
M.D.'s have given a
clear ticket to the
Hereafter. Instead
of dying, accord-
ing to directions,
the darned chumps
go to Colorado
a n d — g e t well.
Tom writes interestingly:
"Local 230 presented a new wage scale
to Denver managers recently. It was to
become effective March 22. Friend
Manager, of course, considered this an
outrageous thing to do, and trotted out
the usual line of somewhat shopworn,
but still serviceable arguments. The scale
is now in effect. Nuff sed. It calls for
35 beans for Chief Projectionist, and 30
seeds to the second man, with a six and
one-half hour day, seven days constitut-
ing a week. The members of 230 surely
deserve the advance, for they are a pro-
gressive bunch, having installed an edu-
cational department which is second to
none in these United States. The equip-
ment consists of a Power's 6-B, a Simplex,
Type S and a Motiograph De Luxe. There
is a motor generator set and other elec-
trical appliances. The class in motor and
generator repair and maintainance will
have brother Lunnon, who holds a respon-
sible position with the Mid West Electric
Company, as instructor, assisted by
brother Gay White, Chief projectionist of
the Rialto and Princess theatres. Brother
Ed Shields has mounted the working parts
of each machine on a board and will super-
vise a class in repair work, assisted by
brother Kitzman. The latest books on
electricity will be found in our well
equipped library; also copies of the Mov-
ing Picture World, and, of course, Richard-
son's Handbook, without which it would
Projection Experience
MOTION PICTURE
HANDBOOK
For Maaa«an and OunXon
By F. H. RICHARDSON
The reoognlied ituidard book on Uie work of pro-
tection. Complete deacrtpUoiu and InitruoUonj on
all leading machine* and [iroleaUon equipment
There lan't a projection room In the onlnne u
which thl* oarefoll; compiled book wUl not tare Ita
purchaM price each month.
Buy It Ttday
$4 thl Copy, poatpald
MOVING PICTURE WORLD
016 Fifth Aveaoa. Naw Yort City
Sohlllar Building. Chloa«o, III.
Wright & Callander BIdg., Lo* Angela*. Cal.
To lave time, order from nearest ofTlce.
not be complete. We also intend to get
all the questions and answers which have
appeared in the Department during the
past year. The department will be self-
suppo»-t:ng, as a majority of the film con-
cerns will have their films projected at
our room. We will also have a film reno-
vating machine and, for the boys' amuse-
ment, a pool table. Brother Ed Shields
has been appointed by the Colorado State
Federation of Labor as an organizer.
Realizfng that the managers (the real
ones, at least) read the department, I can-
not, without spilling the beans, say what
lines he will follow. Jimmy Dooley, our
President, is another live one. He re-
ceived a wire that Cheyenne had to be
re-organized, as the draft had blown all
the union men into the military. So
Dooley grabbed his toothbrush, took the
first train to that city and in one day or-
ganized its new^ bunch of men 100%. And
did that satisfy our Jimmy? It did not.
He went before the Cheyenne Trades and
Labor Assembly that evening and pre-
sented to that body a resolution demand-
ing the passage of a city ordinance
licensing projectionists, suggesting the
City Electrician, the Fire Marshal and
one practical projectionist as the examin-
ing board. He is since in receipt of ad-
vices that the ordinance is on its way to
enactment. We also have a boy here who
is as well liked by the managers as is
Mr. Wm. Hohenzollern by the Yankee
Dough Boy, viz., our Business Repre-
sentative, Bud Graham, who is on the job
sometning less than 22 hours a day. He
believes in speaking softly, but in carry-
ing a fair-sized stick. Says the latter is
necessary. 'Spect it will be only a short
time 'till we'll hear big things about Bud."
Glad to know of that educational de-
partment. Remember, however, its not
the mere possession of an educational de-
partment, but what use you make of it
that counts. But I guess 230 will use It,
for they're a lively bunch alright. It was
230 that, three years or so ago, got for
the editor what must have been the bridal
suite in Denver's best hotel, took him up,
on arrival in the city, showed it to him
and informed him it was to leave his grips
in. And it was, too, for we didn't see it
again until we went at ten next A. M. to
get said grips for departure. Oh, yes,
they're a lively bunch alright.
But brother Costello, I don't like to be-
lieve the Denver managers hate your busi-
ness agent or that they are so much op-
posed to moderate, reasonable wage raises
as you suppose they are. Doubtless some
of them are, but the live, progressive
managers realize, I believe, that your busi-
ness agent is a perfectly necessary thing,
and that were they in your place they
would have one too. Of course every
manager likes to dream he is running his
own Duslness to suit his self. As a mat-
ter of fact you and I know he is not. He
is running it to suit the public, which is
his boss. In fact the poor chap is such a
slave to his boss, the public, that natural-
ly he likes to boss some one in return.
Why he can't even select the films he
likes for his own theatre, has to get
those some one else likes — the public. Of
course he puts up an argument against
increase in wages. Very likely you would
too were you a manager who had never
been a projectionist. But I think that
the Denver manager, taken as a whole, is
too good a business man not to realize
that increased knowledge and efficiency
in his projection room is going to, in the
end, be worth all it costs, and that in-
creased knowledge and efficiency is bound
to come with increased salaries. And In
these days of high cost of loving and liv-
ing surely $35.00 is not excessive In a
city like Denver. But, brother Costello,
I say to 230, as I have said to other
unions, it is your duty, as intelligent men
— as men of honor if you please — to show
sufficient advancement to justify the in-
crease in pay you as]< for each year,
therefore that instruction room looks very
good indeed. Put it to active use. My
best to all the boys.
May 24, 1919
THE MOVING PICTURE WORLD
1189
MUSIC CUE SHEETS FOR FILMS OF CURRENT RELEASE
15— D.
16— T.
17— T.
18— T.
19— T.
I
2 (Allegro), Andino.
flock. 3:00. Rustle of Spring
Dramatic Andante No. 32 (Moder-
"The Love Call."
Released by Exhibitors Mutual.
Prepared by Joseph O'Sullivan.
Theme — Premier Amour (Andantino), Benolst.
1 — T. At Screening. 1:00. Sunrise on the Mountain (Adagio), Borch.
2 — D. Interior — Saloon scene. 2:45. Savannah (One-Step), Rosey.
3 — T. Mate Allen's kid, the only being. 2:15. Theme.
4 — T. On Saturday night at O'Keefe's. 3:00. Hunkatin (One-Step),
Levy.
5 — T. O'Keefe, there Isn't a chance. 2:15. Sinister Theme (Andante
con moto e Misterioso), Vely.
6— D. O'Keefe grabs Billie. 2:15. Agitato No. 6, Klefert.
7 — T. I'll break every bone. 2 :00. Dramatic Tension No. 44 (Moder-
ato Agitato), Borch.
8 — T. Kid, you're a woman now. :45. Theme.
9 — D. When Mate Allen starts to door (watch for shots). 2 :(X). Mis-
terioso Dramatic No. 22 (Allegro Giusto), Borch.
10— T. Who shot first? 1:30. Heart Wounds (Expressive-Dramatic),
Grieg.
11 — T. Dawn. 3:15. The Last Spring (Andante Pathetic), Grieg.
12 — D. After fadeout — Joe Emory with sheep. 1 :30. Pastorale, Klefert.
13 — T. In the long lonely watches. :45. The Long, Long Trail (play pp).
14 — D. When Billie falls off horse. 1 :4o. Light Dramatic Agitato
No. 1, Luz.
Joe places Billie on couch. :30. Theme.
The following morning. 5 :30. The Morning (Allegretto Pas-
torale), Grieg.
Then followed wonder days. 2 :00. Theme.
After a long, weary ride. 1:15. (Horses Hoofs.) Morris Dance
(Allegro Giocoso), German.
That's some pony. 3:45. Pastel-Minuet (Allegro Glcoso),
Paradis.
20 — T. Howdy Judge. 4 :30. Pulcinello (Humoristic Intermezzo —
Allegro), A letter.
21— D. Struggle. 1 :45. Agitato No.
22 — T. While Joe was tending his
(Agitato), Sinding.
23— T. Ten o'clock that night. 2 :30.
ato), Berge.
24 — T. Say, fellows, open up. 2 :00. Dramatic Tension No. 36, Andino.
26 — T. Brought up for identification .3:15 . Humoreske (Allegretto
Scherzando), Tschaikowski.
26 — T. Is there no answer to my eternal call? :30. Theme.
27 — T. Miss Tucker's boarding school. 1 :1.5. Capricious Annette, Borch.
28 — D. Billie enters dining room. 2 :15. Apple Blossoms, Roberts.
29 — T. Miss Allen, do you realize. 2:15. Adieu (Andante Expresslvo),
Frlml.
30 — D. Exterior — Camp scene. :45. Pastorale (Moderate), Thomas.
31 — T. The night of six days later. 1:15. Theme (to end).
"Mary Regan."
Released by First National.
Prepared by George W. Beynon.
Theme — Mary Regan (Moderate), Anita Stewart.
1 — T. At screening. 3:00. Serenade (Andantino), Grondahl.
2 — T. And of this union. 2 :00. Theme.
3 — T. Dick Bradley. 1:00. Misterioso (Crafty Spy), Levy.
4 — T. The scandal. 2:30. Remembrance (Lento), Barford.
5 — T. Please let me go away. 1:30. Dialogue (Moderato), Meyer-
Helmund.
6 — T. Wine, jazz, lights. 1 :30. How 'Ya Gonna Keep "Em Down on
the Farm.
7 — T. Oliver J. Morton. 2:30. Le Reve (Andante), Goldermann.
8 — ^T. And a home of splendor. 2:30. At Last (Waltz), Constance.
9 — T. In the vast silence. 2:30. Scaramouche (Waltz Intermezzo).
10 — D. Mary enters hotel. 1:00. Misterioso (Crafty Spy), Levy.
11 — D. Mary enters room. 1 :00. Theme.
12 — ^D. Bradley knocks at door. 3:00. Madame Chrysanthemum (Moder-
ato), Messager.
13 — T. Days passed. 2:00. April Moods (Moderato), Eugene.
14 — D. Clifford reading letter. 2:45. Tendre Amour (Allegretto),
Clements.
15 — D. Mary entering restaurant. 4 :00. Come on Papa (Segue). Ma
Cherie (Waltz), Kendall.
16 — T. Leaving restaurant. 2:30. Le Retour (Vivace), Bizet.
17 — T. As Miss Regan. 1:15. Aida (Lento), Verdi.
18 — T. I'm scared for you. 2 :00. Theme.
I was just finally. 2:00. Tu Ne M'Aimais Pas (Moderato),
Toulmouche.
Immediately following a secret. 1 :30. Histoire de Blondinette
(Allegretto).
21 — T. Good Heavens, my father. 2 :00. Along Came Another Little
Girl, Caryll.
22 — T. Long distance Mrs. Brown. 1 :00. Crafty Spy, Levy.
23 — T. Is Mr. Brown here. 4:00. In the Garden (Piu Lento), Goldmark.
24 — T. Married, yet compelled to. 3:45. Melody (Moderato), Friml.
25 — T. Away from Mary's influence. 2 :15. Hindustan, Wallace and
Weeks.
26 — T. Safe-tea first. 2 :00. How'd You Like to Be My Daddy, Snyder.
27 — D. Mary enters apartment. 3 :00. Theme.
28 — D. Jack lying on couch. 3 :00. Andante Dramatico No. 62, Borch.
29 — ^T. These crooks have tricked you. 6:00. Joycelyn (Andante
Sostenuto), Godard.
30 — D. Lovema enters Mary's apartment. 8:00. Symphony in B Minor
(Allegro), Schubert.
19— T.
20— T.
31 — T. Throw her in a car. 2:00. Sicilian Vespers (Allegro), Verdi,
32 — D. Father and Clifford enter to Jack. 1:00. Lamento (Adagio),
Gabriel-Marie.
33 — T. The city. :30. City of Sighs and Tears (Moderato).
34 — T. But one soul was found. 1:30. Theme (to end).
"The Exquisite Thief."
Released by Universal Film Manufacturing Company.
Prepared by James Bradford.
Theme — When You Look Into Her Eyes, Hirsh.
1 — At Screening. 2:30. Ripples (Moderato Grazioso), Brewer.
2 — T. In a private office. 1:15. Whispers (Moderato), Barrett.
3 — T. While at the. 1:30. Intermezzo (Allegretto), Onivas.
4 — D. Dining room curtains open. 2 :15. Gavotte Piquanie, Pierson.
5 — D. Blue Jean enters. 4:30. Woodland Dreams (Andante Cantablle),
Vargis.
6 — D. Detective released. 1:30. Hurry No. 33 (Vivace), Minot.
7 — T. Parasites. 1 :30. Dramatic Andante No. 39, Berge.
8 — T. Chesterton releases himself. 2 :00. The Wooing Hour (Moderato
Grazioso), Zamecnik.
9 — D. Jean enters room. 2:15. Phyllis (Tempo dl Valse), Deppen.
10 — D. Jean and Chesterton at table. 2:15. Theme.
11 — D. Conspirators talking. 3 :00. Dramatic Tension No. 9, Andino.
12 — T. They figured it was. 2:15. Mysterioso No. 2 (Moderato), Langey.
13 — D. Shaver enters house. 2 :30. Allegro No. 8, Andino.
14 — T. I know nothing of her. 1 :30. Mood Pensive, Applefield.
15 — T. Far away. 1:15. By the Mill Stream (Poco Vivace), Smith.
16 — D. Police headquarters. 1 :30. March Joyeux (Moderato), Chabrler.
17 — D. Cabin again. 2:00. Bluette (Allegretto Grazioso), Altken.
18 — D. Jean enters cabin. 1 :45. Theme.
19 — T. It was Shaver's story. 1 :15. March Militaire, Granados.
20 — T. Good conduct. 4 :00. Theme.
21 — D. Jean leaves door. 1 :45. Wayside Flowers (Poco lento e
semplice). Smith.
22 — T. With the new day. 1 :15. Valse Idylle, Schmld.
23 — D. Shaver enters. 2:45. Turbulence (Allegro), Borch.
24 — T. Are you sorry? 1:30. Theme.
25 — D. Words — detective approaching. 2:15. Hurry No. 26 (Vivace),
Minot.
26 — D. Detective opens satchel. 3 :00. Misterioso Dramatic No. 22
(Allegro Giusto), Borch.
27 — T. Where is he? 1 ::50. Souvenir (Andante con moto), German.
28— D. Shaver at door. 2:15. Furioso No. 60 (Allegro), Shepherd.
29 — D. Chesterton locks men in room. 1:30. Theme (to end).
"Taxi."
Released by Triangle Distributing Corporation.
Prepared by M. Winkler.
Theme — Birds and Butterfiies (Intermezzo Grazioso), Vely.
1 — T. Thatcher Tremont, who has both. 4 :20. Theme.
2 — T. Vivien Vlvviere. :55. Sidewalks of New York (old New York
song hit).
3— T. I'll find some food. 2:50. Impish Elves, Borch.
4 — T. Good-bye legacy. 4:50. Capricious Annette (Moderato), Borch.
5 — T. Nerve, and plenty of it. 3 :55. Theme.
6 — T. Mrs. Millyuns and her daughter. 2:30. Three Graces (Alle-
gretto), Herman.
7 — T. Far from his beaten paths. 1:45. (continue to action).
8 — T. Now I'll hear some real. 4:15. Gavotte and Musette (Allegro),
Raff.
9 — T. Tam comes into her room. 2:05. Babillage (Allegretto), Castillo.
10 — T. When a man hunts a deer. 2:55. Valse Divine (Lento), Rosey.
11 — T. Mr. Beamer calls. 1 :40. Eccentric Comedy Character, Roberts.
12 — T. Mr. Randolph wants you. 2 :35. Theme.
13 — T. With your holding and. 4 :05. Fairy Phantoms (Allegretto),
Friedman.
14 — T. The following night. 3:15. Sweet Jasmine (Allegretto), Bendix.
15 — H. The following day. 1:30. Scherzetto (from Symphonette Suite),
Berge.
16 — T. The completion of the plan. 1 :05. (Continue to action.)
17 — T. Bobby's driving an Ajax taxi. 3 :45. Sinister Theme, Vely.
18 — T. Send all the boys out. 2:55. Clematis (Moderato poco Agl-
tato) (from Boutonniere Suite), Tonning.
19 — T. Thank, gentlemen. 2:45. Intermezzo (Allegretto), Pierne.
Theme (to end).
"Redhead."
Released by Select Pictures Corporation.
Prepared by M. Winkler.
Theme — Golden Youth (Valse Moderato), Rosey.
1 — T. Go easy Daze and Matt. 2 :25. Wierd Oriental Dance, Levy.
2 — S. Orchestra commences to play second number. :45. Tacet.
3 — T. I pronounce you man and wife. 2:35. Mysterious Nights (Valse),
Berg.
4 — T. In the forenoon. 1 :40. Theme.
5 — T. That's- clean money. 2:55. Dramatic Narrative, Pement.
6 — T. Parker Jhurlow, banker. 1 :45. Andante Doloroso, Borch.
7 — T. Some events of the day. 3:35. Cavatine (Dramatic), Bohm.
8 — T. It was several days before. 5:20. Song D'Enfant (Moderato),
Gabriel-Marie.
9 — T. For a few days. Matt. 2 :10. Theme.
10 — T. The consequence was that Matt. 4:45. Blushing Rose (Andante),
Johnson.
11 — T. There was no drink. 2:55. Flirty Flirts (Melodious Intermezzo),
Levy.
1190
THE MOVING PICTURE WORLD
May 24, 1919
Les Dragms de Villars (1st
10— T.
11— T.
12 — T. The Third morning. 2 :40. Dramatic Recitative, Levy.
13 — T. But for Matt's fifty cents. 2 :00. Theme.
14 — T. I'll give you twenty a week. 3:55. Rose Leaves (Andantlno),.
Ashleigh.
15 — T. And now followed. 2:35. Melody (Moderato), Huerter.
16 — T. Mr. and Mrs. Mellowes arrived. 2 :30. Theme.
17 — T. And late that night. 1 :40. Capricious Annette, Borch.
18 — T. But despite Matt's stated resolution. 1:05. (Continue pp.)
19 — T. A few days later. 1 :25. Old Timers, Werner.
20 — T. Thurlow, I want you to explain. 3 :05. Valse Moderne, Rosey.
21 — S. Matt in his office. 5 :05. Babillage, Castillo.
22 — T. It was late that night. 3 :30. Theme.
23— Birds and Butterflies, Vely (to end).
"Vicky Van."
Released by Famous Players-Lasky Corporation.
Prepared by George W. Beynon.
Theme — You're So Beautiful (Moderato), Berlin.
1 — T. At screening. 5:00. The Enchantress (Light Opera), Herbert
2 — T. Your veil has just come. 1:30. Love's Lightning (Andante),
Prontini.
3 — T. On their way to New York. 2 :15. Theme.
4 — T. For the first time. 2:45. Serenade (Allegretto), Piernl.
5 — T. To Ruth the gloomy. 2:30. Songs Without Words (Allegretto),
Tschaikowski.
(3 — T. Unloved, constantly. 2:00. Pleading (Andante), Wood.
7 — T. Time wears off the first. 3:15. Sunbeams (Moderato), Helier.
8 — T. Ruth gets an inspiration. 3:00. Ma Cherie (Waltz), Kendall.
9 — T. And very soon the misses. 2 :00.
27 bars repeated), Maillard.
In Metropolitan art circles. 2:00. Springtime (Waltz), Drumm.
Thus introduced. 2 :15. Theme.
12 — T. And you never saw. 1:00. Jazz Baby (One-Step), M. K. Jerome.
13 — T. By the time Schuyler. 1:45. False Faces (chorus only),
Wendling.
14 — T. That night. 2:00. Reverie (Lento), Drumm.
15 — T. In spite of Schuyler's. 2 :15. Theme.
1(3 — T. Mr. Commers, make your best. 4:00. Dramatic Tension (play
to action), Andino.
17 — T. Each of the four women. 1:30. A Little Song (Andante),
Erdody.
18 — T. A few days later. 3:00. Intermezzo (Moderato), Huerter.
19^D. Detective and lawyer enters. 2:30. Yesterlove (Andantlno),
Borch.
20 — T. So you are Vicky Van. 3:15. Agitato Appassionato (Aixdantlno),
Borch. ,,. ,
21— T. Tibbitts will have to stand. 1:00. Theme (to end).
"Let's Elope."
Released, by. Famous Players-Lasky Corporation.
Prepared by M. Winkler.
Theme — Golden Youth (Valse Lente)i Rosey.
1 — D. At screening. 3:20. Theme.
2 — T. Nora Gail, a young widow. :45. Pabillage (Allegretto), Castillo.
3 — T. Seeking entertainment. 2:05. (Continue to action.)
4 — T. But before Eloise. 1:00. Intermezzo (Allegretto), Puerner.
5— ^T. Meantime Darrell. 2:45. May Breams (Andante Moderato), Borch.
6 — T. Hilary, won't you please. 2:30. Intermezzo (Moderato), Huerter.
7 — T., Announce me. 3 :10. Theme.
8 — T. Drive me home. 2 :15. Dramatic Recitative, Levy.
9 — T. You talfe it entirely. 4:05. Sweet Jasmine, Bendlx.
10 — T. I have changed my mind. 3 :30. Theme.
11 — T. I was only trying. 1 :30 Love Song, Lee.
12 — T. So Hilary operas up. 2:35. Impish Elves (Allegretto), Borch.
13— T. Arrived at last. 4:25. Camelia (Moderato), Tonning.
14 — T. This is impossible. 1 :40. Theme.
15 — T. What is she doing here. 2 :45. Humoresque, Kretschner.
Id — ^T. They don't answer. 2 :05. Comedy Allegro, Berg.
17 — T. Long distance. :.50. Birds and Butterflies (Allegretto), Levy.
18 — T. Near the witching hour. 3 :15. Pizzicato Misterloso, Minot.
19 — T. Dawn. 2:35. Dolorosa (Andante Moderato), Tobanl.
20 — T. I've got to get away. 2 :40. Theme.
21 — T. Good-bye, soul mate. :35. Theme (to end).
"An Amateur Adventuress."
Released by Metro Pictures Corporation.
Prepared by S. M. Berg.
Theme for Norma Wood — May Dreams (Moderato Romance), Borch.
1 — D. At screening. 2:30. Capricious Annette (Moderato), Borch.
2 — D. When Cla.xtonbury opens door. 2:30. Vampire Theme, Vely.
3 — T. I earn only five dollars a week. 2 :45. Flirty Flirts (Capricious
Moderato), Winkler.
4 — T. Norma could never. 2 :00. Theme.
5 — T. Once a week George too. 2:45. Path of Flowers (Waltz),
Waldteufel.
a — D. When George serves sardines. 1 :45. Theme.
7 — T. That's what I mean, married. 3 :00. Impish Elves, Borch.
8 — T. If you think I am going to. 1 :1G. Agitato Appassionato, Borch.
9 — T. Hor first step iilong. 2 :(X). Birds and Butterflies, Vely.
10 — D. When Claxtonbury enters home. 1 :]5. Rondo (Excerpts from
Beethoven's Sonata Pathetlque), Berge.
11— T. I wouldn't lie to you, Eugenia. 3:00. Dramatic Narrative,
Pement.
12 — T. Why, Mr. Claxtonbury, when you. 4 :00. Clematis, Tonning.
13 — T. In her new adventure. 2 :15. Mysterious Nights, Berge.
14 — T. That's awfully old stuff. 1 :15. Theme.
15 — T. And this was Mr. Oliver Morley's. 3 :30. SCherzetto (from
Symphonette Suite), Berge.
16— T.
17— T.
18— D.
19— D.
20— T.
21— T.
22— D.
23— T.
24— T.
25— T.
26— D.
2:00. My Hero (from the Choco-
The lion-hearted fascinating
late Soldier).
After dinner. Norma. 2 :(X). Theme.
When Norma plays. 1:45. (piano only to action) (telephone
bell) The Flatterer (direct cue), Chaminade (segue to
theme).
When Gregory leaves. 2 :00. Love's Old Sweet Song.
After several days of failure. 2 :15. Andante Pathetlque, Berge.
What an odd cane. 3 :00. Theme.
When Oliver enters. 4 :45. Valse Divine, Rosey.
By inviting Gregory's. 3 :00. Eccentric Comedy Theme, Roberts.
Segue to Hunkatin, Levy.
You have certainly earned your. 1 :45. Theme.
I am sorry you insist, 3 :lo. Bleeding Hearts, Levy.
When Norma leaves house. 1:45. Theme (to end).
"Just Squaw."
Released by Exhibitors Mutual.
Prepared by Joseph O'Sullivan.
1 — At screening. 2:15. Indian Legend (Lamentoso), Barron.
2 — T. After his mother's death. 1 :15. Sinister Theme, Vely.
3 — T. Eleven yearS have elapsed. 1 :15. Indian Love Song, Lake.
4 — T. The phantom outlaw. 1 :30. Dagger Dance, "Natoma," Herbert.
5 — D. Close-up man on horseback. 1 :45. Pastel-minuet, Paradis.
6 — T. Twenty years ago Sheriff Hollister. 2:30. Romance, Frommel.
7 — D. Exterior- — Fawn and man. 1:15. Serenade (Allegretto), Frommel.
8 — T. I'd like ter plug Le Gal. :45. Dramatic Andante No. 24, Borch.
9 — T. On the morrow. 1 :00. Indian Lament, Thomas.
10 — D. After fadeout barroom scene. 1 :00. Dramatic Tension No. 1,
Reissiger.
11 — D. Exterior scene. 1:00. Country Dance (Allegro Commodo), Nevin.
12 — T. Nightfall. 1 :15. Indian Misterloso, Levy.
13 — D. After fadeout — Le Gal and two men. :45. Dramatic Andante
No. 32, Berge.
14 — D. Hollister shooting. 1 :00. Impish Elves, Borch.
15 — T. Say, tenderfoot, ye'd better watch. 1 :00. Sinister Theme, Vely.
16 — T. When evening shadows fall. 2 :15. Summer Nights, Roberts.
17 — T. Days that follow. :15. Tympany rolls.
1(5 — D. Exteriors — Indian hiding note. 1:30. In Poppyland, Albers.
19 — D. When Snake Le Gal grabs Fawn. 1 :15. Dramatic Agitato No. 38,
Minot.
20 — T. Lone Pine at dusk. 2 :30. Summer Nights, Roberts.
21 — D. Le Gal and Romney enter room. :45. Sinister Theme, Vely.
22 — D. Exterior — Indian is seen. 1 :45. Indian Legend, Barton.
23 — D. After fadeout — Fawn and Breed — Le Gal and men. :45. (watch
for shot) Misterloso No. 3 (con moto), Andino.
24 — D. Fawn and Hollister. 1 :(X). Serenade (Allegretto), Pierne.
25 — D. Roberts enters cabin with box. 1 :45. Crafty Spy, Borch.
2(5 — D. Barroom — Le Gal and Dorr. 1 :00. Tympany rolls.
27 — D. Interior — Vigilants' meeting. 2:45. Dramatic Andante No. 39,
Berge.
28 — D. Close-up of Indian. 2:00. Dagger Dance, "Natoma," Herbert-
29 — ^T. I've located the Phantom. 2 :30. Dramatic Tension No. 44, Borch.
30 — D. When Hollister leaves the room. 3:15. (Horses hoofs) Erl King
(Dramatic Allegro Agitato), Schubert.
31— D. Indian holds up Hollister. 1 :30. Dagger Dance, "Natoma."
32 — D. Fawn on horseback. 3 :15. Rustle of Spring, Sinding.
33 — D. When Fawn enters Le Gal's shack. 2 :15. Dramatic Agitato .
No. 43 (Allegro), Borch.
34 T. You follow trail me take. 3 :15. Peer Gynt's Homecoming
(Suite No. 2) (Allegro Agitato), Grieg.
35 — D. Hollister and Vigilants enter shack. 1 :00. Prelude, "Carmen"
(Andante Molto Agitato — play f), Bizet
36 T. She's Jimmy Dorr's lost baby. 1:00. Prelude C Sharp Minor
(Lento Dramatico), Rachmaninoff (to end).
"Bare Fists."
Released by Universal Film Manufacturing Company.
Prepared by James C. Bradford.
Theme — Will You Remember (Valse Lento), Romberg.
1 At screening. 1:30. Huetamo (Allegretto), Anclitfe.
2— D. Boy enters house. 1:15. Dear Little Boy of Mine, Ball.
3— D. Salooh. 1:15. Zoo Step (Allegro), Richardson.
4 — D. Shooting begins. 1 :15. Hurry No. 3, Minot.
5 T. With his broken-hearted mother. 2:30. Mother Machree, Ball.
6 T. I want you to make. 1:30. Erotik (Andantlno), Grieg.
7 T. Carillo. 2:15. Mercedes (Allegro Assai), Miro.
8 T. Boone Travis. 1:30. Cuban Dance (Moderato), Cervantes.
9 T. All bets are off. 1 :30. Mother Machree, Ball.
10_T An awkward encounter. 1 :ir). Stampede (Allegro), Simon.
11 T. A son of the West 2 :00. Habanera, Herbert
12 — D. Dance hall. 2:30. Granada (Allegro), Lon.
13— T. Family wash. 1:30. Baby Doll (Moderato) (Fox-Trot), FrlmL
14 — T. I thought. 1 :45. Theme.
15 T. Craving companionship. 2:15. Land of Joy, Elverde.
16 D Carillo enters. 2:45. Admiration (Moderato) (Tango), Tyers.
17— T. Reckon you don't want 1:30. Hurry No. 2 (Allegro), Langey.
18 T. On trial for murder. 3:30. Prelude (Andantlno), Damrosch.
19 D. Cheyenne In cell. 2 :00. Melancolie, Grainger.
20 — T. With a smile on his lips. 4:15. Mother Machree, Ball.
21— D. Carillo on hill. 1 :15. Allegro Glocoso (from 3d movement South
Suite), Nlcode.
22— T. The cattle thieves branded me. 1 :30. Evening Song, Martin.
23— D. Cheyenne hits sheriff. 1 :30. Hurry No. 26, Minot.
24 D. Cheyenne dismounts. 2:15. Ruy Bias, Mendelssohn.
2,5 T. I'm sorry, sheriff. 1:30. Remembrance (Andante), Deppen.
26 T. Another homecoming. 1:30. Theme (to end).
THE MOVING PICTURE WORLD
ii 1 1 II ,1 .1 1 m I T
1191
"F«nirn f ii i
Live News from Everywhere
«i fililn
FALKENBURG IS ONE CANNY EXHIBITOR
Instead of the Air, Eacli Lexington Kid witli
Fifteen Cans Tied to Him Got One Free Ticket
FOR the tenth successive year Exhibitor
R. E. Falkenburg, of the Majestic
Theatre, Lexington, Neb., made a big
thing of his annual tin-can week, and he
reports three definite accomplishments as
a result:
1 — He cleaned the city of tin cans and
made friends with several hundred chil-
dren.
■ 2 — With all the free tickets, his week's
total business was ahead of normal.
3 — He made every member of the local
Women's Club a firm friend.
He "circused" the picture, "Biggest
Show on Earth," which he used during
the week, utilizing every available bill-
board in the town. He offered free tickets
to children who iirought fifteen cans on
a wire string, or one seat for an adult for
three such strings brought by the chil-
dren. The freshman, junior and senior
classes of the high school were invited
separately, under the tin-can conditions;
then the west, east and south ward schools
in the town were similarly invited, the
youngsters coming in a body. The tin-
can patrons paid their own war tax, of
course.
But Manager Falkenburg raised the ad-
mission price on the others to 10 and 23
cents. Many of the children entered on
tin-can passes, and their parents paid
their own way in.
Speaking of the Women's Club end of
the "stunt," he says:
"Now, the Women's Club of the city co-
operated with me in this work by having
their City Clean-Up Week at the same
time as mine, and they advertised my
stunt in their notes in the papers. It's
an old — old stunt. I have worked it now
for over 10 years. I recall, but, believe me,
it's better today than 10 years ago, and
if any other exhibitor knows of a better
stunt to get the Women's Club working
for you I sure want to be in on it."
Spring Improvements Are Nomerons.
Spring is seeing quite a few improve-
ments in the motion picture theatres of
the Middle West. Several new houses are
in prospect, some are now building, and
many exhibitors are improving their the-
atres. W. H. Ostenburg, of Scottsbluff,
Neb., is building one of the finest motion
picture houses in a city of that size in
the Middle West. Charles Docekal has
opened a new theatre in Abie, Neb., and
has bought a new Power's 6-B Camera-
graph. F. J. Waugh, of Ewing, has
equipped his house with a Power's
6-B and a Minusa gold fiber screen. The
Knights of Columbus have opened their
hall for motion pictures at Humphrey
and have put in a Power's 6-A machine, a
new booth and a Minusa gold fiber screen.
The High School at Beatrice has put in a
Power's 6-B machine and a Minusa gold
fiber screen. Tom Hammond, of Anthon,
la., has built a brand new theatre,
equipped up to the minute in every re-
spect with Power's equipment, and will
open at once. The big Sun Theatre,
Omaha, has put in the latest type of
Minusa gold fiber screen.
Utica News Letter
Lintoninn Opens May 20.
WH. LINTON, owner of the Hippo-
. drome theatres at Utica and Little
Falls, and also the Richmond at
Herkimer, will on May 20, open his new
theatre in Little Falls. The name selected
is the Lintonian and a beautiful electric
sign bearing that name has been erected
over the main entrance and marquee. Mr.
Linton acquired a long term lease on the
old City Opera House and is spending
about $25,000 to put it in first class shape
as a modern and up-to-date playhouse.
The theatre is equipped with a large stage
affording excellent facilities for the pres-
entation of big road shows and in fact
the opening attraction will be a big road
attraction. However, Mr. Linton intends
to make the Lintonian the home of bigr
pictures. For his opening week he has
booked "The Heart of Humanity" and
"Mickey."
YounK Acquires the Temple of Ilion.
Benjamin Young, owner of the Big Ben
and Ilion Opera House theatres in Ilion,
N. Y., has taken over the Temple Theatre
which now places him in control of the
entire theatrical amusement houses' of
that town. Mr. Young has not yet opened
the Temple.
Utica Business Is Satisfactory.
The spring and summer season for the
picture houses in Utica has opened in a
rather encouraging manner and all man-
agers appear to be well pleased with the
results thus far.
I'tica's Family Noiv Liberty.
The McLoughlin Amusement Company
has been formed and have taken over the
Family Theatre, Utica, and will operate
it as a picture house. The name has been
changed to Liberty Theatre.
Karl Takes Over Rialto.
Peter Karl, formerly owner of the Hip-
podrome, Utica, on May 1, took possession
of the Rialto Theatre, a neighborhood
house.
ArelUe Moses Manages Buffalo's Select.
Archie Moses is now manager of the
Buffalo office of Select Pictures Corpora-
tion.
"Stitcli in Time" Breaking Records.
"A Stitch in Time" is piling up new
records for the Gladys Leslie-Ralph Ince
production. A compilation of booking
figures collected at the various Vitagraph
offices places the production far ahead of
all releases to date which star Miss
Leslie.
Corinne Griffith's Vitagraph Is "Thin Ice," So We Would Expect Her to Take All These Risky Chances.
And since the title has "ice" in it we can't object at all to the cold shoulder in the scene at the right.
^Kf^W^VS^^^^
IB
1192
THE MOVING PICTURE WORLD
May 24, 1919
FOUR PITTSBURGH HOUSES RAISE PRICES
The Liberty, Regent, Cameraphone and Alhambra
Jack Up Admissions Without Loss of Business
own soldier boys, the old 18th Regiment
and the 15th Engineers. George Bates,
the cameraman got about 1,200 feet of
fine views of the parade, and on the day-
following the Globe had seven prints
working in as many high-class Pittsburgh
houses. The films made a big hit, several
of the houses using them as the feature
attraction.
ON MONDAY, May 5, a new schedule
of admission prices went Into efCect
in the four big houses of East Lib-
erty, Pittsburgh.
The Liberty and Regent, two of the
Rowland and Clark chain; the Camera-
phone, owned by H. B. Kester, and the
Alhambra, owned by Friedberg and Ad-
ler, announced the advance in prices all of
the previous week, and to judge by the
business done the first ■week the increase
will have no effect on the attendance.
The Pittsburgh district is notoriously
cheap in regard to admission prices as
compared with most any other section of
the country, and the East Liberty exhib-
itors deserve credit for the move they
have made. It behooves the downtown
section to get together in the matter of
admission prices, as the advanced expenses
in every department of the business
makes such a move imperative.
Universal Kxehange Driving for a Dinner.
The Pittsburgh Universal Exchange is
conducting a "Laemmle Drive." The of-
fice force has been divided into two teams,
each of which is in charge of a captain.
The object of the drive is the securing
of new business, and a banquet will be
held to celebrate the close of the event,
the losers to stand the expense.
Hullinger is captain of one team and
Burgan is the head of the other. The for-
mer has as his assistants Leresche,
Schnitzer, Stern, Gauding, Miss Manders,
Miss Hyde. Burgan's team is composed
of LeBarton, McNamee, Cherry, Mr. Reiff,
Miss Ackenhell, and Miss Brown.
Alexander Goes with First National.
J. H. Alexander, for the past five years
with the Pittsburgh Metro in the capacity
of bookkeeper and traveling auditor,
transferred his scene of operations to the
Pittsburgh First National Exchange, Mon-
day, May 5. He will act as office manager
and assistant to Manager Skirboll.
Mr. Alexander was the oldest employe
of the Metro office, his term of service
antedating even that of Manager Davis
by three months. He started as book-
keeper for the old Alco Company and con-
tinued with Metro when that concern w^as
organized.
Parade Pictures Make Big Hit.
The Globe Film Attractions, Pittsburgh,
had moving pictures made of the soldier
parade in Pittsburgh, May 7. This was
the occasion of the return of Pittsburgh's
Paramount Gets IVctv Publicity Man.
The Pittsburgh branch of the Famous
Players-Lasky Corporation has a new
publicity man in the person of Paul L.
Morgan, succeeding E. E. Rutter. This is
Mr. Morgan's first venture in the film
game, but he has had plenty of experience
in the advertising line before he went
to France with the army, a year ago, and
where he was until last month. Mr. Mor-
gan was in the 107th Infantry of the 27th
Division, New York.
Rutter Joins the First National.
Elmer E. Rutter, for the past two years
publicity manager for the Paramount Ex-
change in Pittsburgh, resigned that posi-
tion and has accepted one with the Pitts-
burgh First National Exhibitors' Ex-
change, to do work along the same lines
in connection with "The Unpardonable
Sin." Mr. Rutter went to Johnstown and
Altoona the week of May 5, to inaugurate
a vigorous advertising campaign for the
coming showings in those two cities.
Kelly Is a Film Clearing Houser.
T. P. Kelly, the well-known Pittsburgh
film man, has resigned from the Para-
mount-Artcraft organization in Pitts-
burgh and gone with the Film Clearing
House here, to specialize on the Rothapfel
Unit Program.
Miss Salisbury Joins Seltaier's Force.
Miss Alice Salisbury, for many years
bookkeeper and cashier for the General
Film Company, is now occupying a sim-
ilar position with the Seltzer Music Com-
pany, Pittsburgh, who handle the Seeburg
moving picture theatre pianos and organs.
Geiger Vlsiteil Pittsburgh.
Lou Geiger, formerly of the Pittsburgh
First National Exhibitors' Exchange, and
now working on the Rothapfel Unit Pro-
gram, out of New York, stopped off in
Pittsburgh, on his way from Cleveland to
the Metropolis, May 5.
Bonistall Goes Over tlic Top.
F. C. Bonistall, manager of the Pitts-
burgh Paramount office, has received word
from the home office that his branch was
the first in the country to go over the
top on bookings for "Oh, You Women."
Penn Tal^es Over "Soldier Factory."
Matt Teplitz, of the Penn Film Service,
Pittsburgh, has taken over the six-reel
feature, "The Soldier Factory at Camp Lee,"
showing the training activities of our
boys, formerly handled by the Pennsyl-
vania Film Market.
Rosenberg Is Kxpected Home Soon.
A. E. Rosenberg, formerly salesman for
the Pittsburgh Paramount and Select ex-
changes, is reported as being on his way
home from France.
Bdlis Joins the Craft Exchangre.
B. C. Edlis, formerly of the Penn Film
Service, Pittsburgh, Is now connected with
the Craft Film Exchange here in the ca-
pacity of salesman.
Windstein ivith Hatch.
Frank Windstein, formerly with the
Pittsburgh Fox Exchange, in the capacity
of salesman, has joined the Hatch Ex-
change.
Goldstein Leaves Kxhlbitors 3Intua].
Leonard Goldstein has resigned his po-
sition as salesman at the Pittsburgh Ex-
hibitors Mutual branch.
Beaver Clianges Hands.
The Beaver Theatre, Beaver, Pa., was
taken over on May 1 by Mr. Krisel.
Wait Until the Sportish One Buys That Straw Hat from Zena Keefe.
And you will .sec a 'orrible example of manly beauty in World's
"An Amateur Widow."
Portland (Ore.) News Letter
Wingham Is Promoted.
LWINGHAM ("Butch"), former man-
. ager of the Exhibitors Mutual in
Portland, has been promoted to the
managership of the Seattle office of the
same company, succeeding H. H. Brownell.
The Portland Mutual office will be in
charge of Ted Johnson, former travelling
representative. Mr. Johnson was formerly
owner of a circuit of theatres in Boise,
Idaho, and knows the game from all
angles.
Mr. Wingham started as poster cl^rk In
Los Angeles when T. C. Malcolm was guid-
ing Mutual's destinies there.
R. Hasbrooks Visits Portland.
R. Hasbrooks, film producer and agent
for film companies in the Orient was a
recent caller in Portland in the interests
of his ten-reel picture, "a Trip Through
China." Mr. Hasbrooks' visit to Port-
land is of particular interest because he
was formerly connected with the Inde-
pendent western exchange in the early
days of the industry and has a host of
friends here. Since leaving Portland he
has been affiliated with Brodski in Japan
and other Oriental enterprises.
Mattox Revisits Portland.
P. S. Mattox, many years advance man
for William Fox, was back in Portland
recently for the "Queen of the Sea," which
played a successful return engagement at
the Sunset. Manager Sam W. B. Cohen,
of the theatre, arranged to play th« An-
nette Kellerman picture at the same time
the star was appearing in person at the
Orpheum. Mr. Mattox was in Portland
last ahead of "Cleopatra."
They Still Eliminate.
Here's an excerpt from a recent "elim-
ination blank" of Portland's famous cen-
sor board:
Subject: A comedy.
" — Woman sitting on bed, man under
the bed." That is to be cut.
" — Cut out part where bear bites the
leg of the girl with the checked skirt."
The attention of directors is therefore
called to the fact that Portland's censors
are still here with bells and naughty
May 24, 1919
THE MOVING PICTURE WORLD
1193
bears should be careful where they bite
the ladies.
Paramount Makes Record.
Portland. — For the past four weeks the
Portland Paramount office has been doing
a phenomenal business and has been put
in the bonus class by the Eastern effi-
ciency experts of the company.
Sanmels Buys the Alhambra.
Portland, Ore. — The Alhambra Theatre,
located on Hawthorn avenue and Forty-
ninth street, was sold during the week
of May 3 to David Samuels, of Chicago.
Mr. and Mrs. Tebbetts have planned an
extensive tour of California, and they
will leave Portland as soon as they can
get their affairs adjusted.
The Alhambra Theatre is one of the
two East Side houses to have a hand-
played pipe organ, the other being the
Union Avenue.
Personal Items.
Mike Rosenberg, De Luxe Feature Film
Company, was a recent visitor on Film
Row, looking after the Ideal Theatre here,
which he owns.
Lew Cullins, Casino Theatre, The
Dalles, recently made a trip to Portland
to book serials.
W. H. Rankin, special feature man for
Pathe, was another Portland visitor, and
reported a big demand for special fea-
tures.
C. S. Jensen, of Jensen and Von Her-
berg, is the father of a bright new baby
boy.
PHILADELPHIA PREPARES FOR THE BALL
It Will Be Held on May 28 and the Film Men
Are Co-operating to Make It a Big Success
Indiana News Letter
Win Spend $10,000 on Kokomo's Slpe.
ANNOUNCEMENT has been made by
Stern and Turley, managers of the
Sipe Theatre at Kokomo, that ap-
proximately $10,000 will be expended in
remodeling and redecorating the theatre
and in re-equipping stage and auditorium.
The improvement provides for many
changes in the interior. The gallery will
be eliminated, the space it occupies to be-
come part of an enlarged balcony, which
will be extended toward the front. Down-
stairs, in the vicinity of the entrance and
foyer, a complete remodeling will take
place. Balcony stairways leading from
the entrance will be installed and rest-
rooms for both men and women will be
constructed.
State Health Board Wants to Bay Picture.
"The End of the Road," the Government
film which was shown at English's The-
atre during the first week in May, so Im-
pressed the Indiana State Board of Health
with its message for the welfare of man-
kind, that Dr. J. N. Hurty, state health
commissioner for Indiana, has made over-
tures to the War Department to purchase
the exclusive exhibition rights for Indiana,
in order that the picture may be shown in
every city, town and hamlet in the state.
Dr. Hurty believes that no better way to
get state-wide distribution could be de-
vised than by placing the tour of the film
under the direction of the Indiana health
organization. Large crowds attended the
exhibition of the picture in Indianapolis.
English's Entertain Red Cross Nnrse.
DorothyPhillips, reel Red Cross nurse,
was the screen hostess Tuesday night,
May 6, at English's Theatre, Indianapolis,
to sixty real nurses from the Red Cross
nursing unit at Fort Benjamin Harrison,
who were brought to Indianapolis on a
special car to witness the showing of the
film, "The Heart of Humanity," which drew
large crowds throughout the week.
The Invitation to attend the exhibition
of the picture -was extended by the man-
agement of the theatre and representa-
tives of the Universal Film Company.
1,500-Seat House to Be Bnllt in Anderson.
Neal M. McCullough and Fred E. Mus-
tard, both bankers at Anderson, Indiana,
have purchased the lot at the corner of
Meridian and Twelfth streets in Anderson
BIG preparations are being made for
the Movie Ball, to be held in Phila-
delphia on May 2S', at the Turners'
Hall. The co-operation of the allied mo-
tion picture industry of this city has been
assured and several exchange managers
have promised to bring over screen stars
for the occasion. A big publicity cam-
paign will soon be started for the benefit
of the public by David Barrist, who has
been appointed the chairman of the ball
committee.
Jack Rosenthal, of the South Street
Syndicate, reports excellent business. He
has made extensive improvements in all
of his theatres and pursues a policy of
showing first-run productions continu-
ously from 11 A. M. to 11 P. M.
Want Censor Board Close at Hand.
Aiyiough it has been known for some
time that preparations have been steadily
going on for the removal of the Pennsyl-
vania State Board of Censors from its
present quarters in Philadelphia to Har-
risburg, despite the many appeals made
directly to the Governor, a concerted and
a final effort is still being made to keep
the Board in this city by the exchange-
men.
Zorn Reports Good Business at Broad'ivay.
G. Zorn, the active member of the
Spalding and Zorn Amusement Company,
who control the New Broadway Theatre
in Kensington, reports good business.
The New Broadway is the last theatre to
be built in a neighborhood containing sev-
eral other houses. A great many im-
provements have been made recently and
a twelve-piece orchestra has been secured.
China Buys Through Moving Picture World
Lewis M. Swaab's Motion Picture Sup-
ply House sold an exhibitor in Shanghai,
and announce that they will immediately
begin the construction of a new $100,000
motion picture theatre and business build-
ing. They expect to have the structure
complete before winter. The new^ theatre
will have a balcony and will have a seat-
ing capacity of approximately 1,500 per-
sons.
China, last week. A letter calling for a
Swaab motor equipment with a draft en-
closed mentioned the fact that he had
seen the advertisement in the columns of
the Moving Picture World.
Humphries Is Secretary of E. M. P. A.
At a recent meeting of the Exchange
Managers' Protective Association, held in
Philadelphia at the Vendig Hotel, Man-
ager W. Humphries, of the Triangle Dis-
tributing Corp., was elected secretary of
that organization.
IMrs. Rogasner Dies of Influenza.
Deep sympathy is felt for Manager Ro-
gasner, of the Lafayette and Ins The-
atres, who has suffered the loss of Mrs.
Rogasner, who recently succumbed from
an attack of influenza.
"Spirit of Lafayette" at Union League.
An exhibition of "The Spirit of Lafay-
ette" was shown in this city for the first
time, at the Union League, Tuesday,
May 6.
Issues Press Book on ''Unpainted W^oman."
Universal's press book for the exhib-
itors on "The Unpainted Woman" is now
being sent to the exchanges for distribu-
tion. Mary MacLaren is the star of this
Special Attraction picture, which por-
trays the life of a woman who lived in
the land of the w^heatfields.
The press book is complete in every
detail, a complete story is given for the
exhibitor, short synopsis, newspaper
stories and reviews, ad cuts, and advertis-
ing aids of every description.
Ellis and Butler Were in Original Cast.
In the Selznick production of "Upstairs
and Down," starring Olive Thomas, two
of the actors playing leading roles were
also in the stage version of "Upstairs
and Down." They are Robert Ellis, who
plays the part of Terry O'Keefe, the ro-
mantic Irishman, and Dave Butler, who
has the role of Tom Carey. Both assume
the same characters in the film that they
did behind the footlights.
The Message That Calls Her to the Boxer Cause.
The musician on the right slips Nazimova the fateful note in
Metro's "The Red Lantern."
'm^m'
1194
THE MOVING PICTURE WORLD
May 24, 1919
DES MOINES WILL GET TWO NEW HOUSES
A. H. Blank AYill Erect One and Hiersteiner
Now of the Family Will Manage the Other
DKS MOINES will have two large new
theatres devoted to vaudeville and
pictures. One will be erected by A.
H. Blank at Ninth and Locust in the heart
of the rapidly westward moving busines •
section. The other is to be built by the
Grand Improvement Company on Grand
avenue, between Fifth and Sixth streets,
and adjoining the new Iowa Building and
Des Moines Theatre. Work on both houses
will be started as soon as the present
building strike is off.
The Blank Theatre will be housed in a
six or eight story building, the upper
floors devoted to offices. The house and
building wil represent an outlay of ap-
proximately $300,000.
Mr. Blank plans to open his house on or
before January 1, 1920. It will have a
seating capacity of more than two thou-
sand arranged on two floors, and will be
of modern, fireproof construction. Mr.
Blank has just returned from New York,
where he inspected the Loew and Fox
theatres, and on his recent trip to the
Coast lie looked over the new Pantages
houses there.
Five acts of vaudeville and feature pic-
tures, with short reels interspersed, will be
the policy. There will be four complete
shows daily, and programs will be changed
on Sunday and Thursday.
Blank Is a Big Operator.
As representative of the First National
Exhibitors' Circuit for Iowa and Nebraska
as well. Blank controls many big pictures.
In addition to several state rights fea-
tures that he is exploiting. In addition, he
controls nine other houses in Omaha, Des
Moines, Devenport and Marshalltown, and
is in position to secure the cream of the
market on account of the long consecutive
runs he can give any subject.
H. Hiersteiner To Manager Otlier House.
The other theatre will be managed by
Harry Hiersteiner, long a film salesman
in Iowa representing Mutual, Universal
and Paramount, as well as state rights
subjects. He is at present manager of the
Family Theatre, and also part owner of
that house, which he has built up to a big
paying theatre with second and third run
features and first-run serials.
Hiersteiner and his associates have the
Loew franchise for Des Moines, and will
book Loew shows from Chicago, opening
in Kansas City following their local en-
gagement. The policy will be a split week,
with six acts and long and short picture
features.
House Will Seat Two Thousand.
The house, as yet unnamed, will seat two
thousand, and will be on two floors. A big
stage is planned, and a huge pipe organ
will be installed. Plans call for the last
word in modern comfort, safety and
commodiousness. Smoking rooms, ladies
lounges, a mezzanine floor with every con-
venience will be provided. The theatre
will be part of a nine-story building.
It is planned to open the theatre in the
early fall, if building conditions permit.
Inasmuch as the local strike has nearly
run its course and the trouble is now be-
ing arbitrated w^ith the governor, it is
thought work w^ill be begun soon.
Julius Buys Fort Dodge Strand^
J. B. Julius has announced the purchase
of the Strand Theatre, Fort Dodge's lead-
ing picture house. This gives Julius con-
trol of the town with the exception of a
small theatre, the Lyric, which shows
cheaper pictures, at ten cents admission.
Julius bought the Majestic from Henry
Lego about a year ago.
The Strand is a house of 800 seating
capacity, strictly modern and one of the
most beautiful in Iowa. It was originally
opened by Julius and Awe as partners.
Awe later buying the interest of Julius.
This purchase, following the announce-
ment that Julius will soon break ground
for a new $100,000 theatre indicates that
he will be one of the biggest exhibitors
in the state. The new house w^ill be ready
to open by Jan. 1 or before and will be
of more than a thousand seating capacity.
Awe has not announced his future plans.
He is said to be considering a trip to the
Coast before entering business again.
Julius plans to use the ne-w theatre for
big specials for a four days' run or more
at advanced admission, to run the Strand
at 20 cents admission and to use the Ma-
jestic for a more popular-priced policy.
NCTV Waterloo House.
Charles McGuire, Waterloo representa-
tive for the Diebold-Ford interests, oper-
ating theatres in Cedar Rapids, Waterloo
and Vinton, stated while recently in Des
Moines that his firm is to build a new
theatre of large seating capacity on the
principal business street of Waterloo.
They have bought the ground outright
and will raze the structures now on It
and start building within the next sixty
days. Plans call for a seating capacity of
1,500.
The Palace, their other Waterloo The-
atre, is a fine house of 800 seats which
they also own outright, as they do the
Strand and Palace in Cedar Rapids and
the Palace in Vinton.
Quality Attractions Is a Ne-w Corporation.
A new state rights corporation, Quality
Attractions, has started business here, and
two pictures have been secured for im-
mediate distribution. "The Boomerang"
has been taken over for Wisconsin, Iowa,
Missouri, Kansas, Nebraska and the
Dakotas.
"Virtuous Sinners" has been bought for
Iowa and Nebraska. S. Aronowitz is gen-
eral manager of the new corporation, and
N. Raphael is financially interested and
will devote a large portion of his time to
the business.
Aronowitz was formerly Pathe repre-
sentative in Iowa, and recently manager of
the Minneapolis office of the Capitol Film
Corporation.
Crystal AVill Be Enlarged.
J. E. Hostettler, who operates the Cry-
stal and Plaza in Waterloo, is to enlarg*
the seating capacity of the Crystal to
more than 1,100. Mr. Hostettler recently
purchased the Gem Theatre at Charles
City and also operates the Casino at Mar-
shalltown.
Ottumwa \%''ill Have New House.
Work on the new Lince Theatre in Ot-
tumwa will soon start, and plans call for
its completion before fall. It will re-
place the present Empire. The cost will
be in excess of $40,000 and the seating
capacity over one thousand. The house
will be thoroughly equipped with up-to-
date features.
Casino Holds a Newspaper Night.
Manager Paul Tessier, of the Pathe of-
fice. Press Representative Will O'Hare
and House Manager E. H. Helmts, of the
Casino, united in a newspaper night for
the showing of Frank Keenan in "Todd of
the Times," and more than a hundred edi-
torial and advertising men attended.
Casino and Garden Are Cleaning House.
Manager Helmts, of the Casino; Man-
agel- Burgum, of the Garden, and Manager
Day, of the Palace, are cleaning house for
spring, redecorating their lobbies and
canopies and making ready for the in-
stallation of light summer tapestries and
seat covers.
"Daddy Long Legs" Has Trade Showing.
The A. H. Blank Enterprises held a
private showing of "Daddy Long Legs"
the past w^eek. C. E. Holah, Omaha man-,
ager, and Lee D. Balsly, Kansas City man-
ager, were here for the showing.
. Goldstone Visits Des Moines.
Phil Goldstone, Omaha state rights dis-
iributor, was a Des Moines visitor the past
weeK.
Here We Present Our Idea of the Happy Hunting Ground.
Fay Tincher was gunning for a lion and found one among the ladies in the
Christie comedy, "Rowdy Ann."
Kansas City News Letter
Pathe Has Successful Month.
BRANCH MANAGER STOREY, of the
Pathe, states that he has received
Instructions from New York to com-
pletely remodel the branch ofllce. The
space has been doubled by the accession
of extra rooms vacated by the Equitable.
The month of April was by far the
most successful month, both from the
point of new business and collections,
that the Kansas City office has ever had.
In April Mr. Storey completed his first
year as manager of the Kansas City
branch, and his force took it upon them-
selves to celebrate the event by an extra
spurt of business — a method of celebrat-
ing which no manager would object to.
C. A. (Red) Jones, formerly assistant
manager of the Universal in Kansas City,
has accepted the position of southern
Kansas representative for the Pathe.
May 24, 1919
THE MOVING PICTURE WORLD
1195
The Doric Screens Local Events.
JIanager Eisner, of the Doric, is making
his theatre popular this spring by a series
of local moving pictures which are
. thrown upon the screen before each reg-
ular performance. The parades in con-
nection with the return of "Kansas City's
Own" troops from France are now being
shown and next week the dramatic and
burlesque parade of 5,000 Shriners will
be exhibited. Manager Eisner is quick at
grasping events which will make a hit,
and his camera is always ready — and
busy.
Truog Returns to World Films.
W. E. Truog, who three months ago
resigned his position as manager of the
Kansas City office of the World in order
to devote his time to the oil business in
Texas, has returned to the city and to his
former position as World manager. W. G.
• Carter, who succeeded him, has been
transferred to St. Louis, where he has
• charge of the branch in that city. Mr.
Truog retains his interests in the oil com-
pany in which many film men own stock,
and also retains his oflnce of treasurer
of the oil company. There will be no
change in the World Films office force. It
is announced.
Foland Now with Sherry.
J. E. Foland, who for three years was
connected with Pathe in Kansas City and
since last September has been the man-
ager at this point for the General Film
Company, has taken charge of the Sherry
productions, securing the state rights for
Missouri, Iowa, Nebraska and Kansas.
His office will be with the Clearing House
Exchange, through which these films will
be distributed. He has taken over the
contracts and the business handled in the
past from Omaha.
Hutchinson Expects Big Convention.
It is estimated that there will be at least
four hundred exhibitors present at the
coming convention of Moving Picture
Exhibitors, to be held at Hutchinson,
Kansas, May 18 to 20. Several leading
moving picture stars have promised to be
in attendance. Headquarters of the con-
vention will be in the Chalmers hotel.
Equitable Is Doing Well.
The Equitable has started out with new
life since its removal to larger quarters
In the Ozark building. Their offices are
well lighted and cheerful. Their vault
space and shipping room are both ex-
tensive, and in every way the company
Is better fited for taking care of its trade.
They are doing a large business in pro-
jection machines.
Mrs. Brothers Goes to Equitable.
Mrs. A. C. Brothers, who for the past
six years has been engaged in the film
business, principally with the General
Film Company has transferred her al-
legiance to the Equitable. She has many
acquaintances among exhibitors through-
out the Southwest.
V Bright Nights for Lottie.
Mrs. Lottie Knight, of the New Theatre,
Salina, Kan., is making good. When she
opened this house the predictions were
that it would be speedily closed. But
Mrs. Knight has made such a success .of
It that she Is now besieged with offers
to purchase.
Personal Items.
Don Woods, formerly booker for Pathe,
"but more recently booker for the Univer-
sal, has accepted the position of field
feprfesentative for the Hodkinson service,
working out of the Pathe office at this
Doint.
W. P. Cuff, who recently remodeled and
decorated his Empire, in Chilicothe. Mo..
was in the city the first of May booking
all the Mutual serials.
A. S. Kirkpatrick, assistant general
manager of the Exhibitors Mutual, passed
ED JAMES GIVES A THREE-DAY BENEFIT
Tacoma Exhibitor Splits Fifty-Fifty on His
Gross Receipts with Home for G. A. R. Widows
ED. JAMES, of Tacoma, gave a benefit
performance on May 7, 8, and 9, to
help obtain funds for the maintenance
of the home for dependent widows of the
G. A. R. The women interested in the
establishment of the home sold tickets, and
Mr. James donated 50 per cent of the
gross receipts. There was an "Old Soldiers'
Night," when old soldiers put on stunts as
a special attraction, and the Copper City
Quartette, of Montana boys at Camp Lewis,
appeared one night.
Mr. James gave a similar benefit for
the soldiers' tobacco fund last year, and
as a result $775 was sent to swell the
fund.
Rosebanm Goes to San Francisco.
H. G. Rosebaum, manager of the Seattle
Famous Players office since the combin-
ing of Artcraft with Paramount, has left
for San Francisco to become manager of
that branch in the place of Mike Lewis,
who has been made special representative.
Mr. Rosebaum has spent practically his
film career in Seattle, having begun in
the film business as manager of the Tri-
angle office when the branch was first
opened. From Triangle he w^ent to Art-
craft, opening that office. Later he was
promoted to the management of the Phil-
adelphia territory, then was brought back
to Seattle as manager of the combined
Artcraft-Paramount office, continuing in
that capacity until he was promoted this
week to the San Francisco territory.
Mr. Rosebaum's going has necessitated
several changes in the Seattle office.
George P. Endert has succeeded him as
manager, and Guy Navarre has taken En-
dert's place as assistant manager. Mr.
Navarre's position as salesman and office
detail man has been taken by R. A. Chur-
ton, formerly auditor in the San Francisco
office. John D. Howard is now working
as salesman through the Spokane terri-
tory.
McCormack Will Be Right in the STvlm.
"Yankee Doodle," with the Sennett
bathing girls in person, is to tour the
Pacific Northwest as road show during
through Kansas City the morning of May
9 on his way to the Coast and was met
at the station by Manager McAvoy.
C. S. Parsons, of Pratt, Kan., has been
in the city booking the Mutual attractions.
May and June. John E. McCormack is to
have the enviable job of manager with
this delectable company. Mr. McCormack
has not been working in the Northwest
since covering the territory four years
ago with "The Birth of a Nation." Dur-
ing the last year he was w^orking for
Uncle Sam on the high seas, and previous
to that he was w^ith Sol Lesser in Cali-
fornia.
Myrson and Cramer Visit Seattle.
A. F. Myrson and A. P. Cramer are in
Seattle handling "Reel Life in China" for
the Western Feature Film Exchange.
Both men were formerly with the General
Film Company in San Francisco.
Miss Jaqnlsh Makes Good.
Miss Dorothy Jaquish is making such
a success as manager of the Dreamland
Theatre, Ontario, Idaho, that all North-
west filmdom is talking about it. Miss
Jaquish took over the management of
the house after the death of her father
last year.
A Ne-»v Jensen Conies to Portland.
C. S. Jensen, of the firm of Jensen and
Von Herberg, managers of the Greater
Theatres Company, of Seattle, Portland
and Butte, is the proud father of a son
born during the last week in April. Mr.
Jensen is at present residing in Portland,
where he manages the Liberty and the
Columbia theatres.
Exchange Notes.
Newton E. Levi, Western division man-
ager for Exhibitors Mutual, is spending
ten days in Seattle, getting things settled
at this office.
J. S. Nelson, salesman for Exhibitors
Mutual, is in town after a long trip cover-
ing the Montana territory.
L. A. Todd, now^ a salesman with Fox,
has just returned from a successful trip
through Oregon and Washington.
K. L. Burke, manager of the Seattle
Fox office, left this week for Butte and
Spokane.
C. V. Tevlin, Fox traveling auditor from
New York, is spending two weeks in Seat-
tle.
P. D. Struptler has bought the Grand
Theatre, Pullman, Wash., from George
Stevenson.
Albert Ray Ponders the Day When a Fish Cake Made a Banquet
In his Fox comedy with Elinor Fair, "Words and Music By ."
1196
THE MOVING PICTURE WORLD
May 24, 1919
LOEW WILL HAVE A 3,000 SEAT HOUSE
New Theatre Being Planned for Ottawa Will
Be Next to the Largest in the Entire Dominion
OFFICIAL announcement has been made
at Ottawa that the Loew theatre to be
constructed in the Canadian capital
will be the second largest theatre in the
whole Dominion. This news comes from T.
P. Birchall, of Jlontreal, president of the
Loew's Ottawa Company, who visited Ot-
tawa on May 9 to arrange final details
for building operations. He announced
that 66 additional feet of frontage on
Bank street had been purchased, giving a
total frontage of 264 feet on the one street
and 100 feet on the other street, the site
being on a corner.
The theatre will have a seating capac-
ity of 3,000 and is only exceeded in size
in Canada by Loew's Montreal Theatre.
The structure will contain four commodi-
ous stores, and one of the upper floors
will be used for an assembly hall vs^ith
direct communication with the mezzanine
floor of the theatre proper. This hall w^ill
be utilized for dancing and other pur-
poses.
The Ottawa theatre will have a three-
color lighting system similar to that in
use in various New^ York theatres and
also in the Regent Theatre, Toronto.
With this system it will be possible to
produce many color tones and effects to
heighten the effect of moving picture fea-
tures.
Tenders for the construction of the the-
atre will be called about May 20, and
actual work will be started early in June.
The expectation is that the house will be
opened about December 15. A number of
old buildings on the site are now being
demolished.
Interesting Ceremony at the Regent.
An interesting ceremony occurred at
Allen's Regent Theatre, Ottawa, Ontario,
after the second performance on Monday
afternoon, May 12. Included in the pro-
gram for the day w^as a first-aid picture
presented under the auspices of the St.
John Ambulance Association, and at the
close of the second show Mayor Fisher
presented the Irwin Challenge Cup to the
Ottawa Police Department for efficiency
in first-aid work together with proficiency
certificates to members of the Police De-
partment, Ottawa Electric Railway Com-
pany and Fire Department. After the
ceremony the usual program of the the-
atre was resumed.
Regal AVlll Distribnte Government Films.
Regal Films, Limited, the large Canadian
exchange, has been appointed official dis-
tributor of all pictures produced by
the Ontario Government Motion Picture
Bureau. The official films will be released
every other week, and the titles of the
first four releases are "A Springtime
Harvest — Maple Syrup and Sugar," "Voca-
tional Training in Ontario," "The Story of
Paper," "Ontario Fisheries and Farmer-
ettes." These subjects will be released
through the company's six offices in the
Dominion.
The Regal Company has also been re-
leasing the Ford Educational Monthly,
contracts for which are booked with pay-
ment in advance for a year.
Some of the Recent Hits.
"The Unpardonable Sin" had such a big
run at the Dominion Theatre during the
week of April 21 that it was repeated dur-
ing the following week by Manager Davis.
Special prices were charged, and the pic-
ture was given big advertising in the
local papers. During the first week the
attendance totaled 28,900 for the six days,
six performances being given daily.
Nazimova's "Out of the Fog" drew so
well at the Imperial Theatre, Ottawa, dur-
ing the week of April 28 that Manager
Joe O'Leary was summoned by the local
police department for blocking the traffic
and the entrance of the theatre.
Manager Graham, of the National The-
atre, Winnipeg, presented "Civilization" as
a special attraction during the week of
April 28 at increased prices and with a
special orchestra.
No Brutality Gentlemen — Sticlc to War
Film.
The presentation of the prohibited John-
son-Willard fight pictures at an after-
show performance in the Peter Pan The-
atre, Toronto, cost the management of the
theatre a fine of $25 when the case v^as
heard in the Toronto Police Court, the
projection machine operator lost his
license and the Provincial Government of
Ontario confiscated the film.
The theatre was raided during the
H. B. Warner's Costume Is Appropriate for "The Man Who Turned White."
Showing him backed by one of the Arabian village sets in the Robertson-Cole
feature released by Exhibitors Mutual.
presentation by the local police, while a
representative of the Government seized
the banned picture.
More Talent for the Screen.
Mrs. J. Jankes, wife of the proprietor
of the lola Theatre, Toronto, has been
visiting various moving picture studios in t
California, including the Fox, Universal i
and Mary Pickford establishments. She
wrote recently that she had played a
minor part in a picture.
George J- Tuckett, of Hamilton, cigar
manufacturer, is also telling his Canadian
friends that he appeared recently in a
Christie comedy as an "extra."
Regal Contemplates Building in Winnipeg.
Announcement is made at Winnipeg,
Manitoba, that the Regal Film interests
have secured an option on the Fairweather
Building, Portage avenue, for the erec-
tion of a large moving picture theatre.
The property has a frontage of 150 feet,
and the proposed theatre will seat 2,800,
it is stated. N. L. Nathanson, of Toronto,
managing director of the company, re-
cently visited Winnipeg to look over t';,
ground along with George P. Bickell, ■
Toronto, who is also directly associate ;
with the Regal and Paramount theatic
companies.
Craig Gets His Old Job.
Manager Wilson, of the Lyceum Theatre,
Winnipeg, Manitoba, is proud of his door-
man, John B. Craig, as a result of the
w^ar service rendered by his employe.
Craig was employed at the Starland The-
atre, Winnipeg, before the war when that
theatre was managed by Mr. Wilson, and
as soon as hostilities were declared he left
for overseas. Craig was captured and spent
three and one-half years in German prison
camps. Upon his return to Winnipeg,
Manager Wilson immediately re-employed
him as he promised to do when he left
in August, 1914.
Aliens Have Four Houses Under Way.
Messrs. Jule and J. J. Allen, of Toronto,
have no less than four large moving pic-
ture theatres in course of construction
in the city of Toronto. These include
Allen's Danforth, Parkdale, St. Clair and
Waverley theatres. They are located in
four distinct suburbs of the city. The
Danforth is nearing completion. When
these houses are opened the Aliens will
have no less than eight attractive the-
atres in operation in the city of Toronto
alone.
Toronto School Sho-ws Pictures.
Something new in moving picture cir-
cles of Toronto, Ontario, was the staging
of a moving picture show at the Win-
chester Street School on a recent Tuesday
afternoon under the auspices of the Win-
chester Home and School Club. The pro-
gram consisted mainly of official Govern-
ment educational pictures, and the pupils
manifested much interest. The show was
held during school hours, the pupils read-
ily agreeing to double up with their les-
sons during the morning session.
National Closes for the Season.
The National Theatre, Ottawa, has been
closed for the season. This house haa
been operated under the auspices of a
French-Canadian organization, La Societe
du Monument National de I'Ottawa. It
has had a checkered career. It has had
three managers during the course of a
year and has been closed for various rea-
sons quite often.
Coplan Leases Princess.
The Princess Theatre, one of the at-
tractive smaller theatres of Ottawa, has
been leased by the owner, I. Sugerman,
to S. Coplan. The latter is new to the
moving picture business.
Clonkey Manages Edmonton's Allen.
Edmonton, Alberta, has welcomed Oral
D. Cloakey as the new manager of the
Allen Theatre there. Cloakey succeeded
Ben Cronk as manager of the Allen The-
atre in Calgary after Mr. Cronk had gone
to Toronto to assume an important post
.May 24, 1919
THE MOVING PICTURE WORLD
1197
with the Aliens. After a year Mr. Cloakey
was switched to the Allen Theatre at
Brandon and thence to Edmonton. He is a
member of the Rotary Club and an accom-
plished musician.
Calgary Locals Dance.
Locals 212 and 302, of Calgary, Alberta,
consisting of the theatrical stage employes
and moving picture projection machine
operators, arranged a novelty dance at the
Al Azhar Temple for Friday, May 16. A
wide variety of unique dances were pre-
sented with the help of mechanical effects
devised by the union men themselves. A
large orchestra made up of drafts from
the various local theatres was in atten-
dance. Tickets for the dance were sold at
the box offices of all local theatres.
AUen» Acaoire and Rename Olympia.
The Olympia Theatre, Quebec, Que., has
' been acquired by Jule and J. J. Allen, of
Toronto, and has been renamed the "Allen
Theatre." After being refitted and redec-
orated, the theatre was reopened on Mon-
day, May 5, the opening attraction being
Griffith's "The Girl Who Stayed at Home."
Paramount Theatres AVill Build.
Permission has been granted by the
City of Toronto to Paramount Theatres,
Limited, a subsidiary of Regal Films,
Limited, to construct a bridge over
O'Keefe's Lane to provide an entrance to
a large, new theatre which the company
proposes to erect in this downtown sec-
tion. This was the first intimation that
the Paramount Theatres proposed fb erect
another large theatre in the business sec-
tion of the city.
Case Returns to His Oid Mouse.
George Case, who was the manager of
the Bijou Theatre, "Winnipeg, a number
of years ago, when it was called the Em-
press Theatre, has again taken over the
management of the theatre in succession
to J. Larsen, who has become joint treas-
urer of the Province, Gaiety and Bijou
theatres, Winnipeg.
Film Editor Is Wanted.
The moving picture branch of the De-
partment of Trade and Commerce, Ottawa,
Ontario, recently advertised for a quali-
fied moving picture editor at a yearly
salary of $2,400. A man with experience
in the editing and cutting of moving pic-
ture film was desired. The department
has been taking many industrial pictures.
Rose Joins Exbibitors' Distributing.
Mickey Rose, one of the outstanding
figures in exchange circles of Winnipeg,
Manitoba, has thrown in his lot with the
Exhibitors' Distributing Corporation, the
headquarters of which are Toronto.
Levlne to Represent United Artists.
Intimation has been made at Winnipeg,
Manitoba, that the United Artists' produc-
ing syndicate will shortly be represented
in that city, and that the local representa-
tive will be Jules Levine, formerly of
T onto.
McKay Resumes Sho-ws.
H. McKay has resumed the operation of
his moving picture theatre at Lenore, a
small town of Manitoba. He has booked
Universal service.
Nation-wide Publicity for Olive.
Henry Clive, who plays the role of
Frank Clayton, in support of Leah Baird
in "As a Man Thinks," the first Harry Ra-
ver-Augustus Thomas-Four Star produc-
tion, has just obtained a remarkable cam-
paign of nation-wide publicity through
the medium of the Hearst newspapers and
their several hundred syndicate affiliations
with other newspapers. Mr. Clive, besides
being an actor of recognized standing in
his profession, is also an artist of distinc-
tion. For the past four weeks and for
the next eight weeks to come, Mr. Clive
has done and is to do the magazine sec-
tion front cover illustration for the Hearst
papers, these being striking portraits of
noted types of American beauties done in
oils.
GEORGE F. LENIHAN LEAVES WASHINGTON
Former Manager of the Goldwyn Exchange Has
Gained the Hodkinson New York Organization
SEVERAL changes have taken place or
will be announced shortly among the
exchange managers of this territory.
George F. Lenlhan, manager of Gold-
wyn's offices here, has gone to New York
to manage the exchange in that city of
the Hodkinson Film Corporation. Mr.
Lenlhan came here from New York City
about two and one-half years ago. The
first year of the period he spent with
Vitagraph as manager of the local office,
leaving that concern to take the Goldwyn
office. Previous to his coming to Wash-
ington he covered New York City for
Pathe, later being transferred to the Cin-
cinnati office to cover the State of Ken-
tucky. During a year spent with Para-
mount he was assistant manager of the
Willim L. Sherry exchange in New York
City.
Jean Crandall IVlU Probably Fill Vni-ancy.
It is understood that his plate will be
filled by Jean Crandall, former Washing-
ton boy. who has been a special represen-
tative of the company out of the Pitts-
burgh office for about two months. He
joined Goldwyn from the World Film
Corporation. His brother, Lee Crandall,
who has been a roadman out of the Minne-
apolis office, goes to New Orleans as man-
ager. He started in with the World
Film Corporation.
McCormlck to Succeed Whitaker.
Another change reported is that Vivian
Whitaker, who has been Select's manager
since the opening of that office here, has
resigned to go with another organization
and that his brother-in-law, James Mc-
Cormlck, who has been booker at the ex-
change, will succeed him. General Man-
ager Morris has been in town for a num-
ber of days looking the situation over and
putting the organization in tip top shape,
it is said.
Home Company Acquires Corner Site.
William C. Murphy, of the Home Amuse-
ment Company, announces that his com-
pany has acquired the entire corner of
Eleventh street and North Carolina avb-
nue, Southeast, the present site of the
Carolina Theatre, which it operates, and
three adjoining stores. It is planned to
thrf>w thf whole property into a theatre,
rearrange the interior and secure a seating
capacity approximating 1,000. Mr. Murphy
is a hustling young manager, who is fast
making- a name for himself here. During
the period he has been handling the Home
Theatre in the Northeast and the Carolina
in the southeast section he has made a
large number of friends. He has built
these properties up to a point where they
are moneymakers, as is evidenced by the
ambitious plans now outlined by the com-
pany. He intends making the Carolina a
very attractive residential motion picture
theatre.
Rochester News Letter
"Victory IVights" Went Over Well.
THE special "Victory Night" pro-
grams in the Regent, Gordan and
Piccadilly theatres were largely
successful. Special programs of films and
other attractions were presented three
nights in succession and large amounts
of bonds were sold. All local theatres and
managers aided the loan drive to their
utmost.
Piccadilly Entertain Orphans.
A party was given at the Piccadilly
Theatric on Saturday morning to the or-
phans from the local asylums. Special
films were shown, including among them
shots taken on the last two Orphan Days,
annual events held during the summer at a
lakeside resort. Norman McClintock, of
Pittsburgh, a bird and wild animal ex-
pert, told about the usefulness of birds
and then showed films of wild animal life
taken by himself.
Seneca PallM AVants a Vote on Sundays.
The theatre inen of Seneca Falls are
planning to present a petition to the city
officials, asking them to call a special
election to vote upon the question of
opening the theatres on Sundays. It is
probable that such an election will be
called, as the officials are inclined to let
the citizens settle the question of whether
the theatres should open or close.
Kay's Cannot Accommodate the Crowds.
Fred Sarr, of Fay's Theatre, Is cleaning
up big on his film offerings. With
"Mickey" he had the crowds lined up.
Mary Jane Irving Isn't at All Afraid of Indians.
Seated in the lap of Director Edward Sloman, she offers an orange to Edward
McKim. The Indians in the background, Ogallala Sioux, also appear in
"The Westerners," the Great Authors' feature released by Hodkinson.
1198
THE MOVING PICTURE WORLD
-^ ._ May 24, 1919
CALIFORNIA FILM MEN HONOR ASHER
Mack Sennett's New Personal Representative
Is Given a Big Send-Off by San Franciscans
BEFORE leaving for Los Angeles to
become Mack Sennett's representa-
tive, E. M. Asher was presented with
a handsome wrist watch bearing the
inscription: "From the Moving Picture
Theatre and Exchange Men of Northern
California," the presentation speech was
made by James Beatty of San Jose at a
meeting held at Photoplayer Hall.
Following the resignation of Mr. Asher
the Turner & Dahnken Circuit announced
the appointment of Frank J. Costello as
manager of the Tivoli. Mr. Costello has
been connected with this house for several
months as assistant manager, and is es-
pecially well qualified to direct its des-
tinies, having been associated ■with the
amusement business for many years. He
has had wide experience as a producer of
moving pictures, and is thoroughly ac-
quainted with stage art. He will be
assisted by Herbert Phelps, who has also
been connected with the house for some
time. No successor has been named to
Mr. Asher as manager of the Turner and
Dahnken film exchange and no action is
probable until the return of Fred Dahnken,
Jr., from New York. In the meantime,
this branch of the business is being cared
for by Sam Y. Edwards and Chas. I.
Luntz.
Blyron H. Lewis Is Advanced.
Myron H. Lewis, for the past year man-
ager of the San Francisco branch of the
Famous Players-Lasky Corp., and for five
years previous to this time manager of
the Los Angeles branch of this concern,
has been promoted to the position of
special representative, and will leave at
once for New York to receive instructions
in regard to his new duties. It is antici-
pated that he will make his headquarters
at Kansas City. He has been succeeded
at the local office by H. G. Rosebaum, of
Seattle, who has had charge of the branch
maintained there during the past two
years, and vfho opened the Artcraft office
there originally. Previous to that time he
was connected with Triangle at Seattle.
Ackerman and Harris Plan fiew Houses.
Ackerman & Harris, whose circuit on
the Pacific Coast now includes twenty-
one houses, are planning the addition of
several others at an early date, and will
enter some cities where former plans were
upset by the war. Irving C. Ackerman
recently completed a tour over most of
the circuit, and found conditions in ex-
cellent shape generally. While at Salt
Lake City, he arranged final details in
connection with the theatre to be opened
there in the Fall. Plans have been com-
pleted for proceeding with the work of
remodeling the house at Oakland taken
over last year, and negotiations are under
way for the erection of several new
houses in California cities. This concern
is a heavy user of moving pictures in
connection with vaudeville, showing feat-
ures and numerous fillers.
To Attend Fox Convention.
Charles Muehlman, manager of the San
Francisco branch of the Fox Film Cor-
poration, is preparing to leave for New
York to attend the annual meeting of
branch managers. Paul Mooney, district
manager, recently paid the local branch
a visit.
Consolidated Confines Its Attention to
Short Subjects.
The Consolidated Film Corporation is
now confining its attention exclusively
to the handling of short reel subjects,
which include the releases of the Educa-
tional Film Corporation of America, the
Bruce Scenics, Photoplay Screen Supple-
ment, International Cartoons, Ditmar's
Living Book of Nature, Gaumont News
and Graphic, Literary Digest, Gale Henry
Comedies, Vod-A-Vil Movies and Mexico
Today Series. An agreement to confine
its operations to the short reel field was
made when several of these releases were
taken over from another San Francisco
house recently. Marion H. Kohn, head of
this concern, and D. J. Chatkin, who re-
cently became affiliated with it, are mak-
ing a visit to Seattle, with the idea of
establishing their own exchange in that
city.
University Launches Aew Scenario Course.
The University of California extension
division has announced the begining of
new courses in scenario writing, to be
conducted under the direction of Earl
Snell. Both beginners and those already
engaged in the writing of scenarios will
be instructed in the new classes which
will be held both afternoons and even-
ings at San Francisco and Oakland.
World Increases Force.
Sergeant Jack Kraker, who recently re- }
turned from France and received his I
honorable discharge, has joined the road j
staff of the World Film Corporation, which
has also added two more inspectors and
two clerks to care for the rush of business.
Commercial Worlt Talics a Spurt.
The Tarn Film Company, 111 Golden
Gate Avenue, notes a great increase in
commercial work of late, with advertis-
ing cartoons coming in for increased at-
tention. This concern, which suffered a
heavy fire loss a few months ago, is now
better equipped than ever to care for
business, and is finding the new location
on Film Row of distinct advantage.
Join the Navy at the Strand.
The newly organized recruiting band for
the Navy made its initial public appear-
ance at the Strand Theatre for one week
recently, being an added attraction to the
inauguration of Fox star service at this
house, the film offering being "The Jungle
Trail," with William Farnum.
Exhibitor in Hospital.
Oliver Kehrlein, who is associated with
his father in the management of the
Kinema Tehatre, Oakland, was operated
upon recently, for appendicitis. His coi
dition, regarded as serious for a time, is
now considered satisfactory.
Clara Kimball Young Is Raisin Queen.
With all the splendor, color and pomp
of an ancient harvest festival Raisin Day
was celebrated at Fresno, Cal., on April
30, the spectacle surpassing all former
fetes of this kind. Clara Kimball Young
reigned as Sun Maid Supreme, the goddess
of the raisin, appearing in the parade on
a decorated float and officiating at the
grand ball.
SIrwell Given Pathe Appointment.
Graham R. Sirwell has been appointed
special feature salesman for Pathe in
California, Arizona and Nevada, with head-
quarters at San Francisco. He was con-
nected with this office at one time as
salesman.
Trade JVews in Tabloid.
Reynolds and Parker have purchased
the interests of Penny and Wilson in the
Orpheum Theatre, Gilroy, California.
Peter J. Hanlon, Senior Lieutenant In
the navy, has been placed on the inactive
list and is arranging to erect a 1,500-seat
moving picture house at Vallejo, Cal.
C. E. Bartlett has completed his third
two-reel juvenile production at San Mateo,
California. The productions will be dis-
tributed through the Pathe Exchange.
The new Loring Theatre at Crockett,
California, will be opened about June 1.
Edna Purviance, Jack Holt, Wallace
Beery and Pauline Stark, moving picture
stars of Los Angeles, were recent visitors
in San Francisco.
Thomas Rose and Bert Fellows have
leased a building on D street, Marysville,
California, and will remodel it for use
as a moving picture house.
Clara Kimball Young Brooks No False Fish Alarms Questing for Brook Trout.
The star and head of the Clara Kimball, YoVing Corporation cannot keep away
from th« reel. Tins reel goes With a ibd and tiot a projection machine.
Hodkinson Keleases Much in Demand.
Hodkinson releases have caught on in
big fashion at first-run houses in the
Pittsburgh territory. Reports from the W.
W. Hodkinson Corporation offices in the
Smoky City tell of a large exhibitor de-
mand for "Thunderbolts of Fate," starring
House Peters; "The Best Man," starring
J. Warren Kerrigan; Augustus Thomas'
"As a Man Thinks," starring Leah Baird,
and Lillian Walker in "The Love Hunger."
Within the past ten days several of the
Rowland and Clark first run houses in
Pittsburgh and environs report unusual
business on Hodkinson-released produc-
tions. H^rry Davis Enterprises, too, has
done remarkably well with the Hodkinson
output, the management of Davis' Minerva
Theatre reporting packed houses during
the three-day run of "As a Man Thinks."
[May 24, 1919
THE MOVING PICTURE WORLD
1199
PICO LEASES VICKSBURG OPERA HOUSE
The Chamber of Commerce and the Young Men's
Business Association Strongly Indorse Enterprise
Ernest Truex
Who has been signed by Amedee J. Van
Buren to appear in screen comedies.
Detroit News Letter
A New 1,600-Seat House for Detroit.
PLANS are being completed by C. How-
ard Crane, architect, for a theatre
building to be erected by the Oakman
Boulevard Theatre Company at Oakman
Boulevard and Glendale avenue. It will
seat 1,600 people and be modern and fire-
proof. The officers of the company are
Joseph J. Jacobson, president, and George
W. Beebe, vice-president and general
manager. The present office of the com-
pany is at 9 West Fort street. It is the
idea to start work on the building at
once and to have it ready in the early fall.
Owens Returns from Over Seas.
George W. Owens, former manager of
the Knickerbocker theatre, Detroit, who
had charge of the physical activities of
the Y. M. C. A. with the Italian army for
nearly five months, has returned to Detroit
and has been appointed excursion manager
for the IngersoU Amusement Co., operat-
ing the boardwalk at Jefferson and Belle
Isle Bridge approach.
Guest Leaves Kunsky.
Harry R. Guest, for the past three years
publicity representative for the John H.
Kunsky Enterprises, controlling ten of
Detroit's leading theatres, has resigned
to connect himself with the H. N. Nelson
Productions, in the capacity of scenario
writer.
Guise Manages Majestic.
George E. Guise is now in full charge
of the management of the Majestic Thea-
tre, Detroit, in addition to handling the
press work for the Regent and Orpheum
theatres, all three houses being operated
by Charles H. Miles.
Sam Aokernuin Returns from Honeymoon.
Sam Ackerman is back from his honey-
moon. Sam operates the East Side Thea-
tre, Detroit, and was recently married at
the Hotel Statler, following which he and
Mrs. Ackerman went on an extended east-
ern trip.
LJ. PICO, who for several years has
, been identified with amusements in
Vicksburg, the more recent ones as
manager of the Saenger Amusement Com-
pany's enterprises in that city, has leased
the Walnut Street Opera House, the most
pretentious place of amusement In Vicks-
burg.
The Vicksburg Chamber of Commerce,
the Young Men's Business Association,
the labor organizations and other business
interests have all given tlie enterprise
their endorsement, some of them having
passed and published resolutions pledging
support and commending the movement.
Manager Pico has ample backing, and the
business will be conducted under the name
of The Palace Amusement Company.
Arrangements have been completed for
the showing of the Keith vaudeville at-
tractions and the best pictures obtainable.
A pretentious orchestra will be a feature.
It is the intention to open the theatre for-
mally on May 22.
English Puts Royal ou the Map.
The Royal Theatre, with a seating ca-
pacity of 500, which has been closed for
some time, was recently reopened by
Paul English, an experienced showman,
who at once proceeded to put the house
on the amusement map. The Royal is
located in the New Orleans ousiness sec-
tion, has heretofore been allowed to run
itself so far as the publicity has been
concerned, depending largely upon the
transient patronage. Manager English
set about changing this order. He com-
menced a liberal and vigorous newspaper
advertising campaign. He is the first man-
ager outside the Canal street district to
use daily advertisements regularly in the
newspapers, and the experiment has dem-
onstrated that his judgment is good. The
Royal is now playing to capacity audi-
ences and is making money. In addition
to a good picture program. Manager
English presents vaudeville attractions
and the performances are continuous.
The Tnlane Has Three Weeks' Run.
"The Turn of the Road," the propaganda
health picture approved by the Govern-
ment, has just closed a remarkable run at
the Tulane Theatre, the leading play-
house in the city. The feature was in-
telligently and properly advertised, but
no wild spread was indulged in by the
management. The newspapers helped the
enterprise consistently and the result was
a three weeks' run with the attraction
going as strong on the day that it closed
as when it opened, and that, too, at prices
ranging from one dollar top downward,
the balcony being 25 cents and always
sold out far in advance. This is consid-
ered a remarkable achievement in New
Orleans, where the opinion prevails that
no picture is good for more than four
days. Under the habitual methods of
exploitation this has proven to be true,
and so long as present methods prevail
it is likely to remain so.
Hon^ard and Barbler Are About to Build.
Victor Howard, who has made a marked
success in the operation of the Arcade
Theatre, a suburban house, in partnership
with his nephew, Louis A. Barbler, have
commenced the erection of a new and
modern suburban theatre in the French
section of the city to be known as th©
"Ellen," and designed for the first-class
patronage. It is to be fitted with every
modern appliance for comfort and con-
venience. It will have a seating capacity
of 1,800 and be devoted to the exhibition
of picture programs in connection with
high-class vaudeville productions. This
theatre is in a popular neighborhood and
will have small opposition. It is the in-
tention of the owners to book their own
pictures.
The Brennons Will Build Downto-wn House.
B. F. and J. P. Brennon, experienced
showmen, have purchased three lots in
Elysium Fields street, and it is their in-
tention to erect a modern motion picture
and vaudeville theatre on the property.
The site is near that of the Elysium,
recently destroyed by fire, and it is one
of the best downtown locations in the
city. B. F. Brennon has conducted a book-
ing agency here for several years, and
he announces that high-class vaudeville
and pictures will constitute the program.
The Ideal Is Reopened.
The Ideal Theatre, which was closed
some months ago, has been reopened by
Lewis Daurenheim, formerly proprietor of
the Elysium Theatre, which was recently
destroyed by fire. The Ideal is a very
good theatre with a seating capacity of
about 900 and is located in a good neigh-
borhood in the uptown district. Its near-
est competitor is the Fern Theatre, which
is doing a fine business. Another near
competitor is the Fine Arts Theatre, a
Saenger Amusement Company affiliation.
"The Usurper" Aptly Named.
"The Usurper," the strong Earle Wil-
liams drama now before the photoplay
public, has been aptly named, according
to Vitagraph, not only for reasons of plot,
but in a business sense as w^ell. It has
proven the usurper of all previous book-
ing records achieved by a Vitagraph-Wil-
liams subject.
Cupid Plays a Good Game of Golf — Made the Above Hole in Four.
The Paramount-Mack Sennett comedy, "When Love Is Blind," proves by Ben
Turpin that love may also be cross-eyed.
1200
THE MOVING PICTURE WORLD
May 24, 1919
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Conducted by C. S. SEWELL
|iT'"',i7''!',.ri';
B. P. Fineman Becomes a State Right Distributor
BP. FINEMAN announced this week
that he had resigned from the Fam-
ous Players-Lasky Corporation to
enter the field as a distributor of motion
pictures through the state rights ex-
changes. Offices have been opened in the
Fitzgerald Bldg., and an organization is
being formed to market features that are
of sufficient merit to warrant their being
exploited as special productions.
Mr. Fineman has made a careful study
of the methods used by the successful ex-
hibitors in the exploitation of their at-
tractions, and states:
"I am in the market for big pictures.
The throwing open of the industry by the
almost unanimous adoption of the open
booking policy by the big distributing
concerns has created a new^ field for the
independent producers and distributor.
The big theatres will be able to avail
themselves of exceptional pictures. That
is the type of production I am going to
distribute, and am in a position financially
to handle the most elaborate productions.
As a matter of fact, that is the only type
of picture I am interested in — the big
special production.
"Exploitation for the exhibitor of the
pictures I distribute will be a feature
of my business. I believe that there are
almost limitless possibilities along these
lines, and am going to see that the fullest
advantage is taken of them."
Mr. Fineman recently returned to New
York after active service in the U. S.
Army, as an officer in the Tank Corps.
Before his entering the service, he w^as a
member of the Famous Players-Lasky
organization and was immediately re-en-
gaged on his arrival by that company, and
was promoted just prior to his determina-
tion to go into business for himself.
Sherrill Tells of Making
Frohman Short Subjects
WILLIAM L. SHERRILL, president of
the Frohman Amusement Corpora-
tion has just returned to New York
after a three months' trip to the com-
pany's Los Angeles studios, where the
Texas Guinan two-reel Westerns and Mack
Swain single reel comedies are being pro-
duced.
In speaking of these productions, Mr.
Sherrill states that in these short length
productions, his company will give the
public something altogether new and or-
iginal, "I travelled with the company to
every location and went over every scene
In advance with the director, and when I
say I supervised the making of the first
four Westerns and three comedies," says
Mr. Sherrill, "I mean not a foot of film was
turned out unless the work from every
angle was perfect in advance.
"Once having made up my mind to em-
bark on shorter length attractions, I felt
the reputation of the Frohman Amuse-
ment; Corporation would suffer unless
those productions were constructed along
the lines of features. All of the stories
were written for five or six reel produc-
tions and have been contracted to fit a
two reel length, and one can readily im-
agine the action must be fast in order to
do this.
"My Judgment as to the demand for
meritorious one and two-reol pictures
seems to have been sustained. More than
seventy per cent, of the entire world has
been sold on the Westerns and comedies
without a cancellation clause in any con-
tract, and with a substantial deposit,
without the showing of a foot of film.
"In the making of short length sub-
jects it is not to be assumed that I have
abandoned the production of features.
This company will continue to, turn out
larger attractions, and the subject of the
next seven reel picture has already been
chosen.
"Conditions in the state rights market
George Chesboro
Smiling gun man in Frohman's Amusement
Company's Western tvvo-reelers
starring Texas Guinan.
have arrived at just that stage which I
predicted just a year ago. The motion pic-
ture is gradually, yet surely coming to
wlicre, as In any other line, the buyer will
pay only for wliat ho approves of in ad-
vance and exploit onl.v those productions
he is permitted to choose."
cided increase. "The Masked Rider," the
fifteen episode Western serial handled by
Arrow, is selling fast. This serial stars
Ruth Stonehouse, Paul Panzer and Harry
C. Myers. It is said to be full of action
and stunts, and has just been finished.
William Steiner produced this serial near
San Antonio, where the scenery is well
suited for this kind of a picture.
Announcement Trailers
Designed for S-L Film
THE executives of S-L Pictures, Arthur
H. Sawyer and Herbert Lubin, an-
nounce that in place of the slides or-
dinarily used to herald the coming of a
feature attraction, they have prepared film
trailers.
These trailers will carry the main title
introducing the star E. K. Lincoln, and
the director, Ralph Ince, together w^ith
flashes of a few of the biggest scenes in
the production and the announcement that
"Virtuous Men" is coming to the theatre
the following week.
The S-L organization is of the opinion
that this method of advertising will prove
more efficient than the slides, and the
scheme is endorsed by various buyers who
have secured territory.
These announcement trailers are but one
of the unique presentation aids designed
to assist exhibitors in the exploitation of
this production.
Rights to "Confession"
Secured for Walthall
THE film rights to the stage play
"Confession," by Hal Reid, have been
purchased by the Pioneer Film Cor-
poration for the National. Film Corpora-
tion of America. The production will be
included in the six specials which are
being made for Pioneer with Henry B.
Walthall as the star.
Isidor Bernstein, general manager of
the National, states he has engaged Wil-
liam H. Clifford to write the script in
association with Franklyn Hall, who pre-
pared the scenario for "The Boomerang"
and "The Long Arm of Mannister."
Smiling Billy Parsons, president of the
National, says: "We intend to put our
best foot forward, and if 'Confession'
don't prove to be the greatest picture
dramatically that ever hit the country, I
am going to retire from the picture busi-
ness forever."
"Confession," for several years, played
in New York and on the road with Theo-
dore Roberts and Orrin Johnson as co-
stars.
Arrow Ueportu Continued Activity.
The Arrow Film Corporation reports
continued activity in the state rights
market. Since this firm has moved into
its new offices, business has shown a de-
Film Market Reports Sales
ROBERT W. PRIEST, president of Film
Market, Inc., announces the sale of
"The Spoilers" to the Motion Pic-
ture Products, Chicago, for Illinois and
Indiana; "The Natural Law" to Walter A.
Baler, of Milwaukee. for Wisconsin;
"Zongar, the Daredevil of Romance" to
Columbus Film Company, for Mexico, West
Indies and Central America; "The Still
.\larm" and "Persuasive Peggy," to Gon-
zola Varela S & C, for Mexico. San Sal-
vador and Guatemaula, and "A House Di-
vided," the latest Blackton production, to
Independent Sales Corporation, for the
United States and Canada.
May 24, 1919
THE MOVING PICTURE WORLD
1201
S-L Picture Plays to Big Business in Columbus
"Side Views on Clara Joel."
By herself in S-L's "Virtuous Men."
Gaumont Will Feature
Trans-Atlantic Flights
THE GAUMONT COMPANY will be kept
in close touch with actual happenings
connected with the first attempt to
cross the Atlantic through the air, and
furnish information to the public through
the News and Graphic. An expert corps
of cameramen has been sent to New-
foundland, some by rail and others by
water, and are stationed at advantgeous
points so that they will cover not only the
flight of the three N-C seaplanes of the
U. S. Navy, but also the three British
planes, including the big Handley-Page,
which has just arrived from England.
The big "hop-off" of the three American
seaplanes from Rockaway Point. Long
Island, on the first leg of the flight, to
Halifax, Nova Scotia, is shown in Gau-
mont Graphic No. 59, with the full per-
sonnel of officers who are expected to
add additional glory to American history.
Gaurnont cameramen had preceded the
planes to Trepassey Bay, Newfoundland,
to photograph their arrival there, and
final preparations for the long flight to
the Azores.
Other Gaumont cameramen will picture
the arrival of these pioneer aircraft in
Europe, and the happenings en route.
Southard Brown Handling
Publicity for Pioneer
THE. Pioneer Film Corporation an-
nounces that in line with the policy
of expansion adopted by M. H. Hoff-
man since he became general manager,
Southard Brown has been placed in charge
of the publicity department under the
general direction of Mr. Hoffman.
Mr. Brown is known to the film trade
for his work as chief of staff to the late
Benjamin Chapin in the production and
marketing of the "Son of Democracy
series," having had considerable experi-
ence in the manufacturing and exploita-
tion of films.
The publicity activities of Pioneer are
to be carried out upon a large scale in
placing before the public the productions
distributed by this company. Already a
poster campaign on "Virtuous Sinners," In
which Wanda Hawley is starred, is und'er
way. This will be follow^ed by similar
campaigns on "The Boomerang," "Sins of
the Children" and "The Long Arm of
Mantster."
ARTHUR H. SAWYER, of S-L Pic-
tures, has returned to New York
after a trip in the interests of "Vir-
tuous Men," during which he visited sev-
eral cities in Indiana, Illinois, Michigan,
Pennsylvania, West Virginia and Ohio, as
well as quite a number of the states in
the Far West.
He reports that in all the territories
where this production has been sold to
state rights buyers, it is meeting with
great success. In Columbus, O., where it
opened on May 11, at the Grand Theatre
to record breaking business, W. D. Harris,
manager of the theatre, reports: "With
unfavorable weather conditions prevail-
ing today, against perfect w^eather last
Sunday, cash receipts for the first show-
ing of 'Virtuous Men' were twice as
large at three P. M. as they were at the
closing house last Sunday. Street lined
on both sides with autos and crowd is
lined up at box office, w^hile every one of
the fifteen hundred seats in theatre is
occupied. Picture making a tremendous
hit."
Mr. Sawyer found that Arthur S. Hy-
man, who is handling the production for
Indiana, Illinois and Michigan has re-
ceived an unusual number of first run
bookings from leading exhibitors and
plans to send several companies out with
"Virtuous Men" as road shows during
the summer. H. C. Simeral, handling
western Pennsylvania, West Virginia and
Ohio, announces he is booking the picture
• in the leading theatres in his territory,
and exhibitors are enthusiastic in their
praise of the production.
During his tour, Mr. Saw^yer completed
arrangements with several buyers of the
picture to supply them with reproductions
of the oil paintings by Clarence F. Under-
wood and Gustavo Michelson, which show
scenes from the production and w^ill be
rented to exhibitors at a nominal cost,
for lobby display. In many cities he
found exhibitors will present "Virtuous
Men" at increased admission prices for
week runs or longer.
Other members of the S-L sales force
have been on tour in connection with the
picture. Bert Lubin has just returned
from a tour of the Northwest, while Bert
Knnis is at present in New Haven, pre-
paring for the opening of this production
at Poll's Palace Theatre, commencing May
19 and conducting an extensive news-
paper, billboard and street campaign in
connection with the run of the picture.
Several More Exchanges
Handling "Carter Case"
DURING the past week several other
exchanges were added to the list of
those that are distributing "The
Carter Case," the fifteen episode Craig
Kennedy serial, produced by Oliver Films,
Inc., and featuring Herbert Rawlinson and
Margaret Marsh. The arrangements with
the exchanges were completed by Harry
Grossman. vice-president and general
manager of the company, who is now
on a tour to the Coast in the interest of
"The Carter Case" and future productions
of the company.
The serial has been placed with the
Supreme System, Inc., of Minneapolis, for
Minnesota, North Dakota and South
Dakota, also with the Crescent Film Ex-
change for the Kansas City territory. The
St. Louis territory is also being arranged
for, and the name of the exchange will
be announced shortly.
I. Oliver, president of the company,
states that he is receiving enthusiastic
reports from Mr. Grossman on the success
and popularity of the serial along the
line of his travels. The Celebrated Play-
ers Corporation, of Chicago, are making
unprecedented bookings for a serial pro-
duction and both the Ascher Bros, and
Lubliner and Trinz Circuits are meeting
with remarkable success with "The Carter
Case."
New York bookings continue to increase,
the Pioneer Film Corporation reporting
tremendous popularity of the serial in
hundreds of theatres in Greater New York
and throughout its territory.
Mr. Oliver states that enthusiastic re-
ports are coming in from all of the ex-
changes. The Arrow Film Exchange, of
Philadelphia, has prepared an extensive
advertising campaign covering the entire
territory under its control and reports
bookings are coming in at a high rate
with heavy popularity being registered
in the theatres. In the Southern Terri-
tory the Criterion Film Service, of Atlanta,
has booked the serial broadcast with
prospects for a new record for a chapter
picture in the number of theatres played.
Similar reports have been received from
Samuel Grand, Boston; Day Film Cor-
poration, Pittsburgh, Super Film Attrac-
tions, Inc., Washington; Mid-West Dis-
tributing Company, Milwaukee, and Ster-
ling Film Corporation, Omaha.
The highest hopes of the company have
been realized, says Mr. Oliver, and the
success and popularity of the first output
of his concern is fully up to his antici-
pations.
Frohman Contracts for Lithos
JV. RTTCHEY, president of the Ritchey
Lithographing Corporation, has closed
a contract with the Frohman Amuse-
ment Corporation to make the posters on
the twenty-six two-reel Westerns and the
twenty-six single reel Mack Swain Come-
dies. Each series to be released at the
rate of one production every two weeks.
Prior to placing the order, the Frohman
Amusement Corporation submitted still
photographs of scenes from their first
four releases to several lithographic con-
cerns and awarded the contract, not on
a competition of price, but on the color
drawings or sketches submitted. It was
stated at the offices of the Frohman
Amusement Corporation that the order
for one, three and six sheets on the West-
erns and comedies involves the making
of 725,000 sheets of paper.
Ethel Teare
Featured in "Ham and Bud" comedies,
reissued by Jans Productions, Inc.
1202
THE MOVING PICTURE WORLD
May 24, 1919
Jans to Release "Ham and Bud" Comedy Each Week
WHILE Jans Productions, Inc., of 729
Seventh avenue, New York City,
announced that it had secured
fifty-two single reel comedies from the
Kalem output featuring Ham and Bud,
the company is actually in possession of
ninety-two of these negatives.
F. E. Backer, general sales manager,
states that out of the entire purchase, his
concern has selected fifty-two of the best
subjects and is offering them for release
through state rights exchanges one week
for a year.
"Fifteen exhibitors to every state rights
buyer is the proportion of inquiries re-
ceived regarding these reissues," declared
Mr. Backer. "This proves that the exhib-
itors themselves are familiar with the en-
tertaining powers and comedy qualities of
Ham and Bud and are looking forward to
the opportunity of playing them.
"Mr. Jans is a shrewd buyer and this
is evidenced by the specials he has so
successfully exploited for his own terri-
tory. He realized that the Tom Mix series
of single reelers produced by Selig, would
be a strong and welcome adjunct to any
exhibitor's program and his faith was
justified. There, are very few territories
left unsold on the Tom Mix series.
"I predict that the territories on the
Ham and Bud series will be disposed of
in even shorter order than the Tom Mix
reissues on which only a few territories
remain unsold. Not ten per cent, of the
present patrons of motion picture theatres
have ever seen Ham and Bud, and those
that saw these comedies five years ago
■will assuredly welcome them back again.
For I believe that they have no equals in
their own peculiar style of bringing out
the spontaneous laughs from any kind
of an audience."
Midwest Distributing Co., Milwaukee,
Wis., "Wisconsin; Major Films, Inc., Bos-
ton, Mass., New England States; Aywon
Film Exchange, New York City, northern
New York and northern New Jersey;
Am'algamated Film Co., Vancouver, B. C.,
Western Canada.
Two Prominent S-L Players
Return to Stage for Summer
Two of the leading figures in "Vir-
tuous Men," the S-L state rights pro-
duction, have returned to the stage
for the summer season. Robert Cum-
mings, who appeared in the role of Brum-
mon, is now playing a prominent charac-
ter in "Dark Rosaleen," the Belasco pro-
duction, which has entered upon a summer
run at the Belasco Theatre, New York.
Clara Joel, who made her screen debut
in "Virtuous Men," in the character of
Marcia Fontaine, will, commencing June
1, appear at the head of her town stock
company in Cleveland. Both of these S-L
players are well know^n In the legitimate
drama.
Several Sales Announced
on Mack Swain Comedies
ALTHOUGH Mack Swain Comedies have
been announced for state rights buy-
ers but one week, the following terri-
tories have been closed; J. Frank Brock-
liss, New York City, the world, outside of
the United States and its possessions and
the Dominion of Canada; Peerless Film
Service, Inc., Los Angeles, Calif., Cal-
ifornia, Nevada, Arizona and Hawaiian
Islands; Turner & Dahnken, San Fran-
cisco, Calif., Greater New York; Super
Film Attractions, Washington, D. C., Del-
aware, Maryland, Virginia and District of
Columbia; Gene Marcus, Twentieth Cen-
tury Film Co., Philadelphia, Pa., eastern
Pennsylvania and southern New Yoik;
Shallenberger of Arrow
Speaks of Open Market
WE. SHALLENBERGER, president
, of the Arrow Film Corporation,
who has just returned from a busi-
ness and pleasure trip to the West, re-
ports that he finds the picture business
in a particularly flourishing condition.
"There is considerable talk on the sub-
ject of open booking and exchanges
everywhere are exercised over the con-
templated action of various film concerns
who have announced a change of system.
"The open booking market is a natural
development of the motion picture busi-
ness," says Dr. Shallenberger, "and now^
that it is here, exchange men are taking
advantage of it and making plans accord-
ingly. All of the exchangemen in the
Middle West with whom I have talked
are enthusiastic, believing it means more
and better business for them. Unques-
tionably they are right, for with the new
system, houses will not book the mediocre
pictures, and producers will be forced to
make better pictures, which in turn will
command better prices and possibly longer
runs.
"The st^ate rights market will be first
to feel the effects of the open booking
system and the state rights market will
continue to show improvement as fast
as the new system is put into working
order. •■
Features Will Rogers' Clever Saj-ings.
Will Rogers, the well known humorist,
makes a few pertinent remarks about
soldiers and parades in the last issue of
the Gaumont Graphic, such as:
"Toughest part about this war for the
soldiers is the parading when they get
back.
"And if you think peace Is not as bad
as war, try to get a seat on one of those
stands.
"If the money spent on stands and
parades, and the high prices people paid
for seats, had been split up among th
boys, they would have had enough ti,
live comfortably on 'till the next war.
"If you really want to honor them,
why not let the boys sit on the stands
and let the people march those 20 miles?
More Newspaper Praise
for "The White Heather'
IN ADDITION to previous comment re
ported, additional favorable notice was
given by the newspapers on "The White
Heather," the latest Maurice Tourneur
production, at its New York premiere.
"Maurice Tourneur unfolds the scenes
of the Drury Lane melodrama in studies
of remarkable beauty. There is Scotch
mist in these pictures, and the wind on
the dunes, and the scent of the white
heather. Tourneur has some magical
method of enveloping 'shot with atmos-
phere,' says one, while another says:
'There are plenty of stirring scenes and
dramatic climaxes in "The White
' Heather." ' The beauty of the Scotch
highlands, the lure of the ocean, and the
mystery of its depth are revealed from
the screen as they never were in the
theatre. The film allows a greater field
for spectacular scenes than the play, the
director has taken advantage of this fact
and added effects which thrill and amaze."
Stanley Company Books
Brady's "Stolen Orders"
WILLIAM A. BRADY has just been
advised by Robert Lynch, manager
of the Metro Exchange, of Phila-
delphia, who bought "Stolen Orders" for
eastern Pennsylvania, New Jersey and
Delaware, that the Stanley Booking Com-
pany, of Philadelphia, has booked the pic-
ture for seventy days, beginning in the
Stanley Theatre, one of Philadelphia's
finest motion picture houses. Mr. Lynch,
in a letter to Wm. A. Brady, gives it as
his opinion that "Stolen Orders" w^ill be
one of the biggest successes that he has
liandled.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^m ^^r^^ ^^^ft *^ ^^^^^^^^Ek-^'^Kt ' ^^^^^^^^^^1
Aha! The Keenly Analytic Mind of Science Opposes the Craft and Brutish Force of Villainy.
Herbert Rawliiison and Margaret Marsh fight the mysterious Avion and the powerful Emanon in the Oliver
serial, "The Carter Case."
FRANK G. HALL, PRESIDENT
JACK ROSENTHAL
MODEL AND IMPERIAL THEATRES,
PHILADELPHIA. PA.
"Just viewed Rothapfel Unit Programme. It's a Knockout-
one of the greatest novelties I have ever seen."
MARCUS A. BENN
BENN THEATRE, PHILADELPHIA, PA.
"Rothapfel's first effort as a Producer one of the most finished
pieces of artistic motion picture work I have ever seen. He has
more than made good every claim and promise."
A. W. SMITH
SMITH'S THEATRE, WOONSOCKET,
R. I.
"It is my belief that the Rothapfel Unit Programme is the birth
of a new incentive for the motion picture industry. Furthermore
I will go so strong as to recommend the Rothapfel Unit Pro-
gramme to any exhibitor."
f.>/.
» ^£^'
A. J. FISCHER, JR.
MAMMOTH THEATRE, PHILADELPHIA, PA.
"First Rothapfel Unit Programme one of the greatest produc-
tions I have ever seen from curtain to curtain. I believe that
you have at last given the exhibitors something they really want.
Should be a clean-up."
A. P. BOTZUM
DREAMLAND THEATRE, AKRON, OHIO
"I will say right from the heart out that the Rothapfel Unit
Programme is an uplift to the motion picture industry, as well
as a proposition that will be one of big profit to the exhibitor,
for it will make him the leader of the motion picture industry in
his city."
,11 -y.
I. N. HARTSTALL
BUiSlNY 'THEATRE, BROOKLYN, N. Y.
"Your initial introduction of a Unit Programrrie, according to
my' views, is positively great. Predict an immense success for
your future."
MORRIS SILVERMAN
PEARL AND HAPPY HOUR THEATRES,
SCHENECTADY, N. Y.
"Taken as a whole it is incomparable and the most intelligent
programme I have ever seen.
H. M. THOMAS
RIALTO THEATRE, OMAHA,
NEB.
"I have just reviewed the opening programme at the Rialto The-
atre, New York, and I must say that I was agreeably pleased
with the entire programme. It meets with the highest expecta-
tions of the most exacting exhibitor and marks another step for-
ward in the ever-improvement of the motion picture industry."
WALTER STUMPFIG
GERMANTOWN THEATRE, PHILADELPHIA, PA.
"Congratulations on your first Rothapfel Programme. It's one
of the greatest novelties I have ever seen and I believe marks a
distinct advance in motion picture art."
C. L. CARR
CARR & SHAD, INC., READING, PA.
"It was with keenest interest that I viewed the premiere of the
Rothapfel Unit Programme at the Rialto Theatre, New York,
and am pleased to say that I believe it one of the finest produc-
tions I have ever seen; in fact, I consider it a revelation."
H. C. HORATER
ALHAMBRA THEATRE, TOLEDO, OHIO
"It was indeed a pleasure — and I consider it an honor to have
been invited to view the premiere of the Rothapfel Unit Pro-
gramme at the Rialto Theatre, New York, and I believe it will
be a success from the start."
A. E. TALBOT
AMERICA THEATRE, DENVER, COLO.
"Rothapfel Unit Programme very good. I shall run the picture
at America as soon as possible. Am satisfied and pleased with
my contract."
I
masm
mmmm
A. J. WOLF
ADELPHI AND SYMPHONY THEATRES,
CITY
"A highly artistic production and presentation."
NEW YORK
M. L. FLEISHMAN
NEWARK THEATRE, NEWARK, N. J.
"It is unquestionably the most elaborately prepared and staged,
as well as the most artistic photoplay entertainment ever wit-
nessed by me. It is far superior to anything which I have ever
seen."
G. KONIGSWALD
SUNSET THEATRE, BROOKLYN, N. Y.
"Mr. S. L. Rothapfcl is to be most highly commended upon his
marvelous achievement. It is both a pleasure and an honor to
me to be able to say that I am proud to be one of the many
exhibitors throughout the United States who will exhibit this
highest class entertainment in the world."
CHARLES A. GOLDREYER
CONCOURSE, UNIVERSITY AND FORDHAM
THEATRES, NEW YORK CITY
"As a motion picture entertainment, the writer is of the opinion
that there has not been anything produced to date which can
honestly surpass that which was shown at the Rialto Theatre
on the morning of May 9th."
THEODORE JELENKE
ALBANY THEATRE, SCHENECTADY, N. Y.
"Just viewed first Rothapfel Unit. Believe me, it is the classiest
programme I have ever seen. Will elevate any house that runs
it. Stands out as a complete unit and will satisfy everybody."
F. EALAND
MILES THEATRE, DETROIT, MICH.
"A most excellent high class show throughout flawless produc-
tion including an unusual comedy; cannot fa'l to please a dis-
criminating audience."
May 24, 1919
THE MOVING PICTURE WORLD (International Section)
1203
LATiClN^L
EXPORT
AND
/KTiDN
The Moving Picture World Is Read Wherever
Moving Pictures Are Shown. Its Inter-
national Export and Import Section
Is the Ideal Advertising Medium
for the Foreign Field.
1204
THE MOVING PICTURE WORLD (International Section)
May 24, 1919
The following inter-
nationally celebrated
stars appear in Fam-
ous Players - Lasky
Productions:
JOHN BARRYMORE
ENID BENNETT
BILLIE BUBKE
ENRICO CARUSO
IRENE CASTLE
LINA CAVALIERI
MARGUERITE CLARK
ETHEL CLAYTON
GEORGE M. COHAN
DOROTHY DALTON
DOUGLAS FAIRBANKS
GERALDINE FARRAR
ELSIE FERGUS05I
PAULINE FREDERICK
DOROTHY GISH
WILLIAM S. HART
SESSUE HAYAKAWA
HARRY HOUDINI
LI LA LEE
VIVIAN MARTIN
SHIRLEY MASON and
ERNEST TRUEX
SHIRLEY MASON
ERNEST TRUEX and
LOUISE HUFF
JACK PICKFORD
JACK PICKFORD and
LOUISE HUFF
MARY PICKFORD
CHARLES RAY
FRED STONE
ROBERT WARWICK
BRYANT WASHBURN
and
PARAMOUNT-
ARBUCKLE COMEDIES
PARAMOUNT-MACK
SENNETT COMEDIES
ARTCRAI-T SPECIALS
CECIL B. DcMILLE'S
SPECIALS
DREW COMEDIES
FAMOUS PLAYERS
SPECIALS
JESSE L. LASKY
SPECIALS
MONTGOMERY FLAGG
COMEDIES
What's the brightest spot in town?
T
HE spot where
hearts beat faster.
The spot where the
audience becomes one
living- unit of happiness.
The spot where no
man or woman can re-
main isolated.
The spot where the
spirit of Paramount and
Artcraft catches every
one happily up.
You know where the
better theatre is in your
locality, don't you?
Then you know where
Paramount and Artcraft
Pictures are.
You are happy there
because you are in touch
with the pulsing heart
of all humanit}'.
Famous Players-
Lasky Corporation is
out to see that there is
at least one spot in every
tiny section of the world
where every h u m a n
being can get m quick
touch with the best
entertainment.
That's Paramount and
Artcraft Pictures
— and they're ijours!
yhramourd'^Ciricrajfi
pictures
These two trade-marks are the sure way of identifying Paramount
and Artcraft Pictures — and the tlieatres that show them.
W. FAMOUS PLAYERS -LASRY CORPORATION ffll ,
^c=->f n^^^r ADOLPH ZUKORPrvj JESSK L l.ASKY .'•..- /'n-i CECILS DE MILLE 0'nxft»&.-iT.-roZ VrrrjTT] |
noN?^
Port Said and the Suez Canal, Egypt,
Street in Cairo, Egypt.
Copyright by Underwood & Underwooa.
Egypt, queer in its customs, is fond of moving pictures andbuj's them in the English language.
INTERNATIONAL SECTION
MAY 24, 1919
AMERICAN PICTURES ENTRENCHED
» THROUGHOUT THE FOREIGN FIELD
Audiences Demand Them on All Programs, and Distributors and Exhibitors
Find It Profitable to Provide Them
BRIGHT FUTURE SEEMS ASSURED
David P. Howells, Just Back from Europe, Brings Interesting Report on
Conditions Abroad in Their Relation to TJiis Country's Photoplay
Product — Theatre Building Boom Expected — Foreign Producers Timid.
David P. Howells, well known Amer-
ican exporter and president of the Film
Exporters' Association of America, re-
turned from Europe some days ago after
a three months' business trip. During his
absence abroad Mr. Howells visited Lon-
don and other important cities of the Brit-
ish Isles as well as Paris. Arrangements
which he was engaged in making for the
furtherance of his own business interests
made Mr. Howells particularly keen in his
observation of general moving picture
conditions abroad, and the impressions he
brought back to this country are of genu-
ine interest to film men everywhere.
That the greatest development of the
business of exporting American-made
moving pictures has taken place incident
to the World War, which is just about a
thing of the past, makes the future of
the American-made moving picture in the
foreign market the subject of greatest in-
terest in this country. American-made
pictures have been flooding the foreign
markets for the past three or four years.
Because the production of moving pic-
tures in England, France, Italy, and other
countries that formerly bid for the inter-
national trade had been practically at a
standstill, it has been at least a reasonable
conclusion that American-made moving
pictures owe a large measure of their
popularity to the fact that no other pic-
tures w^ere available.
Exporters in this country, discussing
the future of the American picture, fig-
uring the competition which must be met
when conditions return to normal, gener-
ally agree that the American-made mov-
ing picture is in the foreign market to
stay, but that "things are not going to be
so easy." There has been talk of a con-
stantly growing jealousy between Euro-
pean producers whose output formerly
dominated the international market and
American producers who have grasped the
plum within the past three years. There
has been more talk of the vast difference
in business methods practiced by American
producers and European producers in their
relations with prospective customers. Mr.
Howell's opinions dealing with this big
question seem sound and are hopeful and
illuminating.
REAL, DEMAND EXISTS
FOR AMERICAN PICTURES.
"It will be easily understood," says Mr.
Howells, "that everywhere I went I found
American-made moving pictures. Through-
out the British Isles and France, American
features form the backbone of every pic-
ture program. As I sat In theatres In
London, Glasgow, Dublin, Paris, and other
Important cities the conviction was forced
home that the strength of the American
picture today — no matter what it may
have been in the early days of the war,
when there was a mad rush for our photo-
plays as the only ones available to keep
the theatres open — lies in the fact that
the picture theatre patron everywhere has
developed a fondness for the kind of
screen product we turn out and will never
be satisfied with something which does
not equal it in story, production, and gen-
eral style.
"Without the slightest suggestion that
there may exist among foreign exhibitors
and distributors the inclination to turn
the cold shoulder to a 'foreign invader*
which has grown to alarming strength, 1
am expressing the opinion that American-
made moving pictures are in the theatres
abroad because the man who pays at the
box office insists that they dominate his
picture programs and not because of any
academic personal thought on the part of
the man who is making the film selec-
tions. If this is true, then the future of
the American-made moving picture in the
foreign field is assured. American pic-
tures will never be less popular. The
development of the moving picture art
in this country has been more rapid than
in any other country and there is no
reason to believe that its development here
will be surpassed in the future."
The possibility of their being imposed
upon American-made moving pictures en-
tering the foreign markets — particularly
England and France — extra tariffs and
import duties has been discussed in for-
eign moving picture trade papers. Mr.
Howells says that he found nothing alarm-
ing in any plans which may be contem-
plated abroad. "In all likelihood there
will be additional tariffs and duties," the
American exporter remarked, "but I am
satisfied that if these duties are levied
they will be for revenue only and with
no thought on the part of the govern-
ments imposing them of closing the mar-
1206
THE MOVING PICTURE WORLD (International Section)
IMav 24. 1919
"kets to American-made pictures. This
means that the duties and restrictions
are likely to be reasonable."
THEATRE BUII-DING BOOM
"iVILl. INCREASE BUSINESS.
Mr. Howells found the moving picture
business splendid in all of the cities which
he visited. "Things are humming in the
important centers." he said "The masses —
which are the backbone of the picture
business in any country — have plenty of
money to spenii. If there is any particu-
lar drawback to the business at this par-
ticular time it probably is the scarcity
of the right kind of theatres. As you
know, there has been absolutely no theatre
— nor unessential — construction since 1914.
This means that the existing theatres are
not only inadequate in numbers, but also
poorly "adapted for the kind of moving
picture presentations which have become
popular during the past few years. One
of the biggest promises for the future
lies in the fact that there will unques-
tionably be a big theatre building boom
In England and France just as soon as
g-Qvernmental restrictions are removed.
Amusement men see the need of the new-
theatres and are not only anxious to build
them, but have ample funds to carry out
their plans."
yOREIGX PRODUCTION
AVII-L START TIMIDLY.
The situation in Europe as regards fu-
ture activities of European producers is of
interest. Mr. Howells says: "There is
considerable talk of the European pro-
ducers' getting busy. Information of a
really definite nature is hard to secure,
however. In a rather curious manner, the
popularity of the American-made picture
affects these plans for production on the
other side. I may say right here that
there are only two grades of American-
made pictures which are in real demand
in Europe. What is wanted most are real
big pictures — big in story, and big in pro-
duction.
"These pictures have been getting the
money, and European distributors will buy
all of them they can get their hands on.
The so-called 'average' picture — of the
kind that are to be found on some of our
best programs in this country — interests
the foreign buyer but little. If he cannot
have the real big ones for which he is
■willing to pay a regular price, he wants
the unimportant ones — which he can buy
for a song — in order that he may clean up
a profit through intensive booking — and
some foreign distributors can give their.
American brothers cards and spades and
still beat them when it comes to getting
the last penny's rental out of a subject.
•'Inasmuch as it has been the success
of the real big pictures that has excited
the cupidity of the European producer,
the high standard set by American pic-
tures is making him timid about enter-
ing the producing list in competition.
High class moving pictures of the type
turned out in this country cannot be made
anywhere without the expenditure of a
lot of money — and it is pretty generally
conceded that Americans excel in the
ability to spend money with real abandon.
American money, too, has already lured
from their native heaths many of the
worthwhile artists and artisans in the
moving picture industry, with the result
that those who remain do not provide the
most desirable foundation upon which
to rear a production structure calculated
to outshine American pictures."
Mr. Howells says that during his visit
abroad he spent considerable time In at-
tempting to locate foreign-made produc-
tions which might be available for the
.\merican market- — and with but little
success. The one English-made picture
which appealed to him was "The Elder Mrs.
HloKsom." released by the Sun Exclusives.
Thi.s picture, by the way, has been se-
cured by the First National Exhibitors'
Circuit for American distribution.
IIOWEM.S OFFICES I\
LONDON AND l'\RIS.
Mr. Howells' d<-linite purpose in going
NICHOLAS POWER AGENT
BACK FROM EXTENDED TRIP
Arthur J. Lang Found Moving Picture Business Booming in Latin-America,
with American Pictures Greatly in Demand — Warns of Organized
European Propaganda to Recover Trade.
Arthur J. Lang, export manager of the
Nicholas Power Compan.v, arrived in New
York April 7 by steamship direct from
Buenos Aires. Mr. Lang made an exten-
sive tour throughout Central America dur-
ing the past year studying moving pic-
ture conditions generally and more par-
ticularly devoting his time to the estab-
Arthur J. Lang.
lishment of agents for the sale of Tower's
cameragraphs.
In response to the inquiry as to the
general acceptance of American film in
South America. Mr. Lang stated that the
American productions have dislodged
European films, and that the public as well
abroad was to establish branch offices in
London and Paris. When he left Paris to
return to New York he had not finally ar-
ranged for personal representation in the
French capital and it is his purpose to
return to Paris in the near future to open
offices and select a representative. Mrs.
Howells. who accompanied her husband
on his business trip, did not come home
with him and is still in Paris, awaiting
the return of her husband on his second
trans-Atlantic jaunt. In London, Harry R.
.Smith, one-time manager of the Edison
moving picture interests throughout the
United Kingdom ard more recently with
the Motion Picti: e Sales Co., has been
appointed Mr. Howells' representative with
offices at No. 2i) Charing Cross Road. Mr.
Smith has jvist completed a term of ser-
vice in the British .\rm\-.
The most important business deal
closed by Mr. Howells during his sojourn
on the other side was the sale of the
Anita Stewart pictuies to .Jury's Imperial
Pictures. As the result of this deal all
of the Stewart releases on the First Na-
tional program will be placed in about
forty of the most important theatres
throughout the British Isles which are
booked and operated by Sir William .Jury
and his associates. Other sales of product
whicli Mr. Howells has for export were
made to Ideal Films. Ltd., and to Mundu.s
Film Co.. of Paris.
During his visit on the other side, Mr.
Howells fraternized in person with Wal-
turdaw, Ltd.. of London, and the Mundus
Film Company, of Paris, with whom he has
been doing business for some time. These
concerns control the First National Exhib-
itors' Circuit franchises for Great Britain
and France, respectively.
as the exhibitors are enthusiastic admirers
of a great many American stars whose
popularity in South America is equally
as great as their fame at home.
Mr. Lang stated further that there
seems to be no system employed in the
exploitation of film. He criticised tht^
method employed by some of the export-
ers, claiming that loss of business resulted
through delays, incorrect translation of
titles from English into Spanish, lack of
judgment as to film suitable for Latin-
American exhibition and other causes of
similar seriousness.
Mr. Lang expressed the belief that the
American film predominance in Latin-
America will remain providing the film
producers immediately take steps to mo.
the actual propaganda of European pro-
ducers launched since the signing of the
armistice. Mr. Lang furthermore strong-
ly criticised the manner in which films are
advertised. He spoke at length on this
subject, and claims he cannot understand
why moving picture producers who occupy
such great space in the domestic editions
of motion picture journals give their for-
eign advertising such scant attention.
The films are well known here and so are
the artists, but should the same class and
quantity of advertising be employed In the
new markets as at home, no fear need be
felt as to the outcome of the present
strenuous propaganda on the part of
European producers mentioned above. We
were pleased to learn through Mr. Lang
that American moving picture magazines
are widely read in Latin-America and
that Cine-Mundial, the Spanish edition of
the Moving Picture World, is the best
l<nown and easily the most popular of all
these magazines in Latin-America.
Mr. Lang concluded by stating that his
trip was very successful and we know that
before his trip Power's cameragraph was
not known to any great extent in at least
Argentina and Chile, whereas today it is
doubtful if there is any other machine so
extensively advertised and used.
Interesting Figures
on Argentine Trade
Mr. Lang brought back with him a
manuscript which contains some unusually
interesting information concerning mov-
ing picture conditions in Argentina. The
manuscript, which embodies some specific
figures, was prepared by an Argentinian
moving picture man who is conceded to be
an authority on his subject and is pub-
lished herewith without comment:
There are about eight hundred moving
picture theatres in Argentina in which
are shown films that are imported by
the leasing houses. This figure gives a
total of ten moving picture theatres for
each million inhabitants, and shows the
development of the silent art in that coun-
try.
During 1918 there were imported into
Argentina about 5,760,594 feet of film, dis-
tributed as follows:
Fox 281.250
Sud-Americana 1.125,000
Norte-Americana 462,500
Sociedad General 825,000
Max Glucksmann 2.750,000
Other companies 316.844
The total amount taken in at the box
office through the importation of this ma-
terial, has been as follows, in United
States currency:
Fox .$67,850
Sud-Americana 228,340
Norte-Americana 103.550
Sofiedad General 178.975
Max Glucksmann 376,425
Othei- companies 83,250
$1,038,390
Mav 24. 1919
THE MOVING PICTURE WORLD (International Section)
1207
Wliat the producers of the above films
charged for the export rights amounted
to $235,620, that is, 25 per cent, of the
total receipts from the exhibition of the
films.
But there is something more extraordi-
nary still: The amount taken in for the
exhibition of the films would have been
even greater had it not been for the tre-
mendous competition there is among the
producers, and which in the first place is
detrimental to the moving picture trade
in its main aspect, and, second, discredits
to a great extent the world's production
of some makes of films that the Argentine
public prefers.
In the federal capital alone, there are
115 moving picture theatres, from which
35 must be deducted, and in ■which only
Max Glucksmann's pictures are shown.
Another twenty-five theatres are supplied
by the Sociedad General, and the rest, by
the other companies. The result of this
individual competition is, that films of
well known makes that could be exploited
at bigger profit, only get part of the
benefit that otherwise would readily go to
them.
On the other hand, in order to draw
the public, they offer to exhibit first class
pictures at cheap price. For instance,
you can see every day Hart or Mary Pick-
ford at any of the ordinary moving pic-
ture theatres for ten cents, that is, two
exhibitions per day, afternoon and even-
ing.
The afternoon program is divided into
five parts, and four are given at night.
The picture that is released for the first
time in the afternoon and is shown again
in the evening; therefore, there are two
daily shows of the same picture.
The so-called "Super-Productions" are
shown for the account of the leasing
house, who fixes the prices of admission
for the respective exhibitions and col-
lects 50 per cent, of the gross receipts.
We mention herein some examples of such
productions:
"The Daughter of the Gods" took in $27,-
500 and cost $4,500.
"What My Eyes Saw" ("Lest We For-
get") took in $11,250 and cost $960.
"My Four Years in Germany" took in
$14,850 and cost $5,000.
"The Kaiser" took in $11,000 and cost
$850.
The exhibition of these films is still go-
ing on and, of course, the profits are also
going up.
BARNSTYN, HAGUE FILM MAN,
USING PROGRESSIVE METHODS
Big Holland Operator Now Here Buying American-Made Moving Pictures
Looks for Era of Great Prosperity Throughout Europe — Modern Offices
in His Home City.
Handsome Offers Had
to Be Turned Down
The success of the new Nazimova pic-
tures, which are being made by Richard
Rowland and Max Karger for release
through the Metro Pictures Corporation,
has been exciting much comment through-
out the moving picture industry for
months. It is conceded that, in the hands
of her present producers, Mme. Nazimova
has developed a screen strength which
makes her easily one of the foremost stars
before the picture going public not only in
this country but throughout the world
Striking proof of the popularity of the
new series of pictures has been given in
New York during the past couple of
weeks in the ofllces of the Export & Im-
port Film Co., Inc. The Export & Import
people have the Nazimova pictures for
Continental Europe and Latin America,
and vv^hen the latest subject, "The Red
Lantern," was shown at the Rivoli The-
atre to tremendous business they were
besieged in person and by cable with
handsome offers for this and future pic-
tures by the same star. Lou Auerbach,
who is directing the business of the firm
while Ben Blumenthal is in Europe, com-
plains that he was unable to acceptany of
the offers because the territories con-
trolled had long since been sold.
Because he plans to reach every country
in Europe with his films, and because he
believes that the films to accomplish this
must be of American make, J. C. Barn-
styn, director of the British and Conti-
nental Trading Company, with headquar-
ters at The Hague. Holland, arrived in
New York, this week, on "important busi-
ness." In addition to his British and Con-
tinental Company duties, Mr. Barnstyn is
the sole buying agent of the H. .\. P. Film
("ompany, of Holland, which supplies film
J. C. Barnstyn.
programs to one hundred and forty of the
two hundred and twenty-five motion pic-
ture theatres in the Land of Dikes.
The H. A. P. are "renters" — what we in
America would call an exchange — and the
exclusive distributors of World. Triangle.
Keystone, Christie Comedies and other
well-known American film productions in
Holland. It is expected that the plans
now maturing will enable Mr. Barnstyn
and his associates to cover the entire con-
tinent of Europe, exclusive of the British
Isles, as thoroughly as they now do their
native Holland.
"We will immediately extend our opera-
tions to Belgium, France and Italy," said
Mr. Barnstyn, when seen at Inter-Ocean
Building, "and eventually cover the Con-
tinent with American pictures. I am here
to get a close-up view of the producing
conditions on this side. I shall remain
on this side until middle August, when I
return to The Hague, but I will be back
in October for a stay of at least a year.
PICTURE BUSINESS GOOD
DESPITE ECONOMIC UiVREST.
Mr. Barnstyn declared that while there
was considerable unrest in Europe, picture
conditions were good. He said that un-
employment was an evil, but that it had
not especially affected the cinemas, as the
masses had the small admission fee for
moving pictures, although they often
lacked the means to attend the theatres
producing legitimate attractions. Having
plenty of time on their hands, the cinemas
got their patronage.
"Of course," the visitor explained, "we
profited from the prosperity that all coun-
tries knew in war time, but when condi-
tions become settled — as they surely will
— our cinemas will know a prosperity
that shall surpass that of war time, for
the reason that it will not be a force*
one. You see, in dealing with the unem-
ployment problem in Europe, it has been
decided everywhere to cut down the work-
ing hours of the individual worker, so that
there will be more employment for the
workers as a whole.
"This will give the masses more leisure
time, and that leisure will largely be spent
in the cinema — which is today established
in Europe as the great entertainment of
the common people."
Mr. Barnstyn said that in Holland the
"classes" had also become attendants at
the cinemas, due to the showing on the
screen of events in the terrible conflict
that was raging so close to them. He
did not believe that Bolshevism would
«et any hold on the Continent beyond
those countries in which it had already
lodged. "But even in these countries," he
.states, "the masses must have entertain-
ment and that means they must have
.\merican films.
IIARXSTVN'S HOUUAND OFFICES
\RE RE.M.VRK AHL,Y APPOINTED.
Mr. Barnstyn's rental business at The
Hague is today a local institution, utiliz-
ing an entire building and boasting forty-
live separate offices. There is a hundred-
■seat projection room and — what is quite
unknown in film exchanges in this coun-
try— a private bath and buffet for visiting^
exhibitors, together with three guest-
rooms for such of the latter as may desire
to stay at The Hague over night. Film
men from this side who called upon Mr.
ISarnstyn at home told him that they con-
.siilered his office systems in connection
with film renting, as good if not better
than systems of the same nature here.
The visitor admits that it was not al-
ways thus with his Dutch business. When
he started four and a half years ago, he
rented a small building near the present
one, which the firm owns outright. He
had five employes, whereas today there
is a staff of sixty. His first American
films were purchased through Inter-Ocean
and the late Henr J. Brock, of that firm,
was the first American film man with
whom Mr. Barnstyn did business. Gus S.
Schlesinger, of Inter-Ocean, who attended:
to Mr. Barnstyn's first purchases, is still
with Inter-Ocean and is again assisting
Mr. Barnstyn in the selection of pictures;
from the American field.
Mr. Barnstyn is making his temporary
headquarters at the Inter-Ocean Building,
218 West Forty-second street, until he
finds quarters in the Manhattan film dis-
trict for a permanent American buying of-
fice. He is residing at the Hotel Astor.
Brockliss Co. Gets
Mack Swain Comedies
Announcement is made by the Frohman
Amusement Company that Sidney Garrett,
of the J. Frank Brockliss Company, has
secured the entire foreign rights on the
series of twenty-six Mack Swain come-
dies at whftit is said to be the highest
figure ever paid for foreign rights to single
reel productions.
It is further announced that Mr. Garrett
purchased the rights on this series with-
out witnessing the screening of any of
the productions, his decision being based
on Mack Swain's reputation as a screen
comedian.
1208
THE MOVING PICTURE WORLD (International Section)
May 24, 1919
"DRUMMING" WITH FILM LINE
Horace G. flarke, Travelinj;: the Far East
for Howells, Sends Interesting Picture^
Horace G. Clarke, who represents the
David P. HoweUs' picture interests in
the Far East, is just completing an ex-
tended tour of the Orient upon which he
set out from New York some months
ago. Mr. Clarke's headquarters are in
Sydney. Australia, but, after having com-
pleted his tour of the Orient, he will re-
main in Sydney only a short time before
sailing for the United States to report
again at the Howells offices in New York.
To Mr. Clarke and Mr. Howells the
International Section is indebted for the
interesting photographs which are here-
with reproduced. The first picture shows
a portion of Mr. Clarke's display in the
interest of his wares in one of the big
hotels in the Orient. One does not usually
tliink of a film salesman unpacking a
sample kit and "laying out his line" for
the inspection of prospective buyers, after
the fashion of the dyed-in-the-wool
"drummer," but it seems to be good form
in the Far East.
The picture at the left in the panel
gives a good idea of the new moving
picture theatre just being completed by
thi' SmithfiTi I'ulncp cincinn Company at
('.■int-n. c-iiM,,i, ;^..,i siHi\\s ihai there is
AUSTRALIA FIGHTS
NEW CENSORSHIP
Sydney Churchgoers Want Special Per-
formances for Children and Exhibitors
Scent Danger
CABINET MEMBER WILL DECIDE
in the pictured battle of life. The general
public of Australia was a clean-minded
one. It was a pleasure-loving people
assuredly, but if any picture showman
pandered to the evil tendencies in human
nature his collapse would be sudden and
final.
The Minister has the matter under con-
sideration.
Showmen at Hearing Call Attention to Many
Restrictions with Which Industry Is Already
Burdened — Objectors' Contentions Are the
Usual Ones.
SYDNEY, Australia, Mar. 11. — A certain
section of Sydney churchgoers has
asked the Government to provide that
there shall be special matinees for chil-
dren. This matter engaged the attention
of the leading film exchange men and
picture showmen. A deputation repre-
senting their views waited today upon
the Chief Secretary, the Minister in
charge of the regulation of amusements.
The Minister pointed out that even if
the people complaining as to children at-
tending all the picture sessions might be
in a minority, every citizen of the State
had a right to express his views and have
them considered.
The showmen urged that already there
was sufficient censorship of films. These
were examined in the United Kingdom
and Ne'w York, once more by the Federal
Government on arrival in Australia, and
finally by a State board of censors in
New South Wales. They considered that
the present censorship already erred on
the side of over-strictness. Futher, the
parents would take care that nothing
likely to affect injuriously the morals of
the young should be exhibited. A major-
ity of parents were of opinion that the
motion picture was the strongest educa-
tional force ever brought to bear on the
\outhful mind. It brightened the child's
faculties and always impressed a good
moral. The Australian race would greatly
benefit by the knowledge secured through
this medium.
Already the Government had recognized
tlie value of motion picture instruction.
.\n objection existed that the pictures
would be exhibited in darkness. This, in
the schools, would mean poor ventilation.
With the advent of the daylight motion
Iiicture screen, however, the introduction
of the scheme throughout the State might
be looked for. It was also pointed out
that in contrast with the study of classic
works, v/hich often formed part of the
curriculum of the older scholars, no mo-
tion picture displayed the triumph of evil.
No vile-minded man ever screened won out
German Protest Causes
Change in Big Feature
Cable advices by the Press Publishing
Company to the New York Evening World,
under London date of May 14, recount that
a protest against certain scenes in an
American-made moving picture, entitled
"We Shall Never Forget," lodged by the
German consul in Geneva, Switzerland,
have been upheld. The moving picture
export trade throughout the world is
particularly interested in this informa-
tion because of its possible bearing upon
moving picture conditions in general after
the peace treaties have been signed and,
nominally at least, all the countries which
have been at V7ar -with Germany, have be-
come friendly countries.
The cable says that "We Shall Never
Forget" — which is quite evidently the Rita
Jolivet feature, "Lest We Forget" — was
being shown in a moving picture theatre
in Geneva, when certain scenes dealing
with the sinking of the Lusitania, on
which Miss Jolivet had been a passenger,
attracted the attention of the German
consular representatives as well as Ger-
man residents in the big Swiss city. A
formal protest was lodged with the Gen-
eva authorities, and as a result the man-
ager of the moving picture theatre, in
which the feature was being shown, cut
out portions of the picture, including the
Lusitania incident.
Arthur Levey Off for Europe.
Arthur Levey, general manager of the
recently formed World Wide Film Ex-
porting Co., was scheduled to sail Satur-
day, May 17, for Europe in the interest of
the firm he represents. He expects to
I eturn to New York in about sixty days.
During Mr. Levey's absence the New York
office of the company in the Brokaw^ build-
ing will be in charge of Mr. Klein, who
is associated with Mr. Levey in the busi-
ness.
To Cuba on Business Trip.
David P. Howells, well known American
exporter, and Chester E. Sawyer, New
York buying representative for the Car-
ribewn Film Co., of Havana, sailed from
New York Jlay 13 for Cuba on a ten days'
business trip.
developing in the land of the "Heathen
Chinese" considerable stability in the pic-
ture business. The same operating com-
pany have already announced that they
will begin the erection of another theatre
along similar lines in the very near future.
The picture at the right in the panel
shiiw.'J till' Hcilmc.'^ ICnipire The.-itre in
"The Romance of Tarzan," supplied them
by the Howells office. The feature drew
crowded houses throughout its lengthy
engagement. The "perambulator" shown
in front of the theatre, which is quite
evidently trundled through the city streets
by coolies in their picturesque garb, shows
lh;it oven in Penana' :i(lvani'ed methods of
■mI \ 'ii u- 1 II-' :i I'.' m I ill ing on.
THE MOVING PICTURE WORLD (International Section)
1209
iKJ^NAL,;
-"tr.
<5>M0VINC PICTURE WORLD^^
Conducted by
P. G. Ortega and Randall M. White
A special department of the MOVING
PICTURE WORLD devoted to the exploi-
tation of moving pictures wherever the
English language is used in trade.
A part of the MOVING PICTURE
WORLD once a month in the issue of the
MOVING PICTURE WORLD published
the Saturday nearest the first of the
month and bearing date of the Saturday
nearest the fifteenth.
The next INTERNATIONAL SECTION
will appear in the Issue of the MOVING
PICTURE WORLD dated SATURDAY,
JUNE 21, 1919.
Advertising forms
JUNE 10. 1910.
close, Tuesday
Met Himself Coming Back
One of our foremost producing and
exporting houses prides itself on "its
wonderful efficiency methods of foreign
distribution," and it must be admitted
that the export manager of the firm has
virtually no peer in New York and its
brands are exhibited wherever films can
be sold at present.
This producing company closed a deal
about seven months ago with an ex-
change in Brazil, but the war was on,
the army had its censorship, so had
the navy, so had the Committee on
Public Information — or whatever Mr.
Creel wishes to call it — and the film
business, in a word, was entangled in
a mass of red tape. As a result, the
shipments of the firm in question to
the Brazilian renter were still at the
Custom House two months after the
armistice was signed.
At this stage, when the foreign house
had almost given up all hope of secur-
ing the film contracted for, it received
a circular from the New York producer
— which, by the way, had been sent
broadcast to all other local distributors
— stating that "in view of the fact that
our contract is about to expire, we shall
be glad to entertain offers on our next
year's output."
The rage and astonishment of the
foreign customer can be easily imagined.
This is a case where less efficiency
and a little more common sense would
have given better results.
The Power of Babel
The translators are at it again.
Here are some of the latest tit-bits :
"The Woman on the Index" was ren-
dered into Spanish as "The Woman on
the Indexes." What reasons the trans-
lator had for pluralizing in this case
are beyond comprehension. The whole
thing should have been changed, of
course, as this index stuff does not con-
vey anything in Spanish — or in, English
either, for that matter — and sounds out-
landish, to say the least.
Europe A fraid of the Bogey -Man
An outcry has been raised in the French and English trade press
against a publication issued from Zurich, Switzerland, which aims to
act as cinematographic go-between among the different belligerent
countries.
It is hard to predict what practical effects this campaign may pro-
duce, but it is obvious that, although it may retard, it cannot stop
trade. If concerns in allied countries are willing and anxious — and
some of them are^ — to sell their films to the Germans, there is no
' reason why the Teutons should be taken to task for displaying their
wares to the Allies.
After all, the Germans themselves are to blame for the jealousy
that any attempt of theirs at commercial rehabilitation inspires in
allied countries. They tried so hard to impress the world with their
superior ability in all lines of endeavor that the world was hypnotized
into believing it. Even today, after untold humiliations and complete
military defeat, the bogey of German superiority is strong outside of
Germany. And this bogey, we believe, is at the bottom of the cool
reception given in Entente film circles to the luckless Zurich paper.
Some of our French and British friends, though they will not admit it,
still have a lingering idea that the German film product might turn
out superior to their own !
How^ever, peace will be signed, the habit of writing according to
censorship requirements will gradually give away before the advance
of common sense ; hypocrisy and muddled thinking will no longer be
virtues ; Paris, to make good its claim as "the trade center of Con-
tinental Europe," will try to do as much business beyond the Rhine
as possible : London, in the role of "the world's export center," is
already exploiting every possible commercial advantage wherever it
may happen to be found : and French and British trade papers, when
compelled to review and comment, in justice to their readers, on the
invasion of American, French. British and Italian pictures through
every theatre in Germany, will soon arrive at the conviction that
German film superiority is just another myth and will simply forget
the Zurich doctor and his "peace propagation" scheme.
"Mr. Fix-it" is appearing in some
foreign languages as "I Will Fix You."
"The Bravest Way," one of Haya-
kawa productions, goes under the name
of "The Most Brave One."
A picture recently shipped abroad
struggles under the main title of "Re-
warded Virtue." According to our rec-
ords, this is the twenty-second time that
the name has been used.
The climax is capped, naturally, by
our own beloved Committee on Public
Information.
From a picture produced under the
auspices of that august body, which
has serenely manhandled every lan-
guage in creation, we cull the following:
English original: Contemptible little
army.
Spanish translation: Army of happy
children.
English original: Barrage fire.
Spanish translation: Building the
barricades.
stands comparison with American-made
subjects of the same class.
There is a great shortage of moving
pictures in Spain. Our correspondent
in Barcelona reports less than twenty
releases during the past month, Amer-
ican pictures taking the lead with about
eight releases and the rest being made
up of Italian, French and Spanish pro-
ductions.
Scarcity of raw stock is also hamper-
ing local production to a very large
extent. It seems that only very limited
quantities of either American or Euro-
pean undeveloped film are available at
present in Spain.
Film production is booming in Ar-
gentina and all advices indicate that
some of the pictures turned out in the
past six months can hold their own, on
merit, with the imported article. This
is particularly the case in the latest
venture of the Gallo Film Company,
"En Buena Ley," about to be released
in Buenos Aires. Expert film men who
have seen the production claim that it
The latest news from Scandinavia pre-
dicts that the moving picture business
will soon be "socialized" or "national-
ized" in all the countries of Northern
Europe. This means that the different
states will bring all theatres under their
direct control, and will dictate to pro-
ducers and distributors the amount of
their profit on the sale and rental of
films. This socialistic plan, which has
already been established in some of
those northern nations, is one of the
reasons why the Scandinavian f)roduc-
ing companies have combined for ex-
port purposes in an effort to secure
abroad the profit that they are barred
from obtaining at home.
1210
THE MOVING PICTURE WORLD (International Section)
Mav 24. 1919
PARAMOUNT'S THEATRE CHAIN
NOW GIRDLES AUSTRALIA
Splendid New Open-Air Structure in Rockhampton, Erected Despite Diffi-
culties, Is Latest Link in Chain — Building for Big Increase in Moving
Picture Business Which Is Confidently Expected.
By Chas. A. Lee
SYDNEY, New South Wales, Australia,
Tuesday, March 18. — Paramount has
now a chain of fine picture theatres
stretching: round the coast of Australia.
In these it places its film, and in each of
the centres it has made ample arrange-
ments for big advertising campaigns.
The organization only began its opera-
tions as a separate entity in this continent
two years ago. Its progress has thus been
amazing.
Alec Lorimore, Paramount's farsighted
Australasian chief, has been able to in-
fluence certain capitalists in Rockhamp-
ton, in the north of the State of Queens-
land, to build an elaborate open-air the-
atre. Needless to say, the open style of
building is essentially suitable for the
tropical climate of the place. The ar-
rangements have been made in spite of
the building restrictions still resting
upon such operations, under the War Pre-
cautions Act of the Commonwealth.
This theatre constitutes another link in
the girdle that binds Paramount to the
picture industry of the island continent
For in the theatres composing the belt
of the organization's activities its pic-
tures w^ill be handled in a big w^ay, assur-
ing excellent publicity to the back coun-
try.
EVEHV BIG AUSTRALIAN CITY
NOW AVELL RKPRESEXTED.
Beginning in the northeast of Australia,
these theatres are as follows: Townsville,
Paramount Theatre; Rockhampton, Para-
mount Theatre; Brisbane, Tivoli Theatre;
Newcastle, Lyric Theatre; Sydney, Hay-
market Theatre; Melbourne, Hoyt's; Ade-
laide, Finklestein's Wondergraph, and
Perth, Coombe's Grand.
Inter-Ocean Books
Big Travel Series
President Paul Cromelin, of the Inter-
Ocean, announces the conclusion of con-
tracts in behalf of the Frederick Bur-
lingham Travel Series in many parts of
the world.
The most important sale was for Great
Britain, through Managing Director Tay-
lor, of the London Inter-Ocean oflice.
The Paris branch has placed this series
for France and Belgium.
Louis Brock, of the home office, has sold
the .series in Japan and Cuba and their
closure for a number of South American
countries is expected shortly by the
member of the Inter-Ocean staff.
The New York Sunday World gave a
full page In its Sunday Magazine section
to the Hurlingham pictures, under the
heading "How To Get iKilled on the
Alpine Peaks." The "touching the high
spots" still used In a recent Issue of this
trade paper was the feature of the news-
paper illustrative lay-out.
"What Intor-Ocean has done with the
Burlingham films gives the lie to the con-
tention that the foreign market will only
accept drama and comedy," said President
Cromelin, in announcing the deals men-
tioned above.
Apollo Corp. Secures
* New Read Feature
The Apollo Trading Corijoration has se-
cured the sales rights for the new J.
l'arl<er Read, Jr., feature, "Sahara," for all
territories excepting the United States and
Canada and the United Kingdom. The
deal was closed a few days ago, after the
picture had created a very favorable im-
pression throughout the trade, when
These towns represent the big cities
of Australia and the organized advertis-
ing in these places concentrate tremen-
dous publicity upon the releases of this
great manufacturers' distributing agency.
The system is now complete, leaving no
town of importance uncontrolled by Para-
mount. Further, after being shown in
the centres specified, the film runs for a
period in the country back of the coast.
But the information so far given ap-
plies only to the continent of Australia.
The southern island of Tasmania com-
prises one of the six states of the Aus-
tralian Commonwealth. It has its capital
— Hobart — in which is to be found the
Paramount Palace Pictures — also a large
northern town, Launceston — containing
the Paramount Majestic Theatre.
The Dominion of New Zealand is also
adequately catered to. In the north island,
Auckland has its Tivoli and Wellington
two theatres, Artcraft and Paramount.
The south island contains two large
towns, Dunedin and Christchurch, and
these have the Empire and Strand re-
spectively— of course, all Paramount the-
atres.
Naturally, a solid backbone of busine.ss
and publicity has been created in Aus-
tralasia, and the operations of the organi-
zation are contantly extending. It is be-
lieved in Australia that as things settle
down after the war there will be a con-
siderable increase of population. Should
this be so, the organizing of Paramount
will be seen to have made preparations
that will support with ease a much heav-
ier load of business than it carries now.
So far, however, the advances have been
made on a sound basis and, even as things
are, rapid growth is manifest.
shown privately at the Rialto Theatre.
W. W. Hodkinson is to distribute the pic-
ture throughou* Xhe United States and
Canada, the reiease being scheduled for
some time in June. The rights to the
United Kingdom had been disposed of
before the Apollo Company took up ne-
gotiations for tlie foreign territory.
"Sahara" is admittedly a big picture.
Louise Glaum is the star, and the direction
is by Allan Dwan.
The Apollo Company, which is best iden-
tified in the export trade of New York by
reference to the activities of "Bobbie"
North and "Larrie" Weber, in its behalf,
is just now busily engaged in marketing
the foreign rights on the big Harry Gar-
son production, "The Unpardonable Sin,"
which has achieved such a great success
throughout the United States and Canada
and is now running at the Broadway The-
atre, New York. The company, which has
personal representation in the important
cities on the other side of the Atlantic,
is rapidly establishing itself as one of
the important American film exporting
houses.
WILL START IN BUSINESS.
Nu'ola.s i)i:i/„ One-Time Ciiie-Miindial
Employe, .Makes Chant^e.
Nicolas Diaz, for some time manager
of the Spanish and Portugese section of
the Foreign Department of the Fox Film
Corporation, left his position at that or-
ganization at the end of last month and.
Nicolas Diaz.
it is Slid, will establish an import and
export office that will deal principally in
motion picture films and supplies.
Mr. Diaz was connected with the Span-
ish edition of the Moving Picture World
for a number of years, having been one of
its founders. He organized throughout
South America the distribution of Cine
Mundial.
While at the Fox Film Corporation, Mr.
Diaz closed several contracts for South
America in territories that were not cov-
ered by Fox productions.
The good name and reputation that Mr.
Diaz enjoys among his numerous motion
picture friends in Latin America, together
with his knowledge of the American film
market, are undoubtedly a very valuable
asset for his future activities in the ex-
port field.
Manheimer Sellinsf
Powerful Serial
K. a. Manheimer, one of the real old-
timers in the movin.g picture industry in
the Utiited States and at present following
the export branch of the business, with
offices at No. 130 West Forty-sixth street.
New York City, is marketing the new
Western Photoplays serial, "The Great
Gamlile," in the foreign markets.
The serial stars both Anne Luther and
Charles Hutchison in powerful roles and
is winning high praise throughout the
trade. The story and direction is by
Joseph A. Golden. It is in fifteen episodes.
Mr. Manheimer has already placed the
serial for many of the important terri-
tories.
Moving Picture Men the World Over
have been reading the
MOVING PICTURE WORLD
for Years
Use It as the Preferred Advertising Medium
May 24, 1919
THE MOVING PICTURE WORLD (International Section)
1211
^ HAVE JUST RETURNED
X 11 from Europe where I have
estabHshed offices in Lon-
don and Paris, through which I
can render a more intelHgent and
effective service for the American
producer and the foreign distributor.
729 Seventh Avenue
NewYoikCity, U. S.'A.
1212
THE MOVING PICTURE WORLD (International Section^ May 24. 191'
LITTLE TALKS WITH FOREIG^
"WE OPERATE EVERY
I
?
Inter-Ocean has, since its inception, used the advertising
slogan "We operate everywhere" which, since Inter-Ocean is the great inter-
national firm of the fihns, is its right. But we miglit properly have added "EFFICIENTLY"
to that catch-line, for there's a difference! The thing is that we believed Inter-Ocean's reputation to be so high
that buyers would read the missing word INTO THE SLOGAN, ANYWAY!
Our operating efficiency is maintained by our steady effort to find for buyers the exact kind of picture
that is suited to their territory.
GRAPHIC FEATURES
PAUL CAPELLANFS
'ASHES OF LOVE".
"WHEN MEN BETRAY".
"ECHO OF YOUTH"
"WIVES OF MEN'
RECOMMENDED FOR:
France, Switzerland, Holland, Ger-
many, Austra - Hungary, Balkans,
Russia, Spain, Portugal, Italy, Bel-
gium, Australia, New Zealand, Mexico,
Central America, India, China, Japan,
Dutch East Indies, United Kingdom,
Great Britain and Ireland.
. Great Britain, France, Switzerland,
Holland, Germany, Austria-Hungary,
Balkans, Spain, Portugal, Italy, Bel-
gium, Australia, New Zealand, Mexico,
Central America, India, China, Japan
and Dutch Eiist Indies.
. France, Switzerland, Holland, Scan-
dinavia, Germany, Austria-Hungary,
Balkans, Russia, Spain, Portugal,
Italy, Belgium, Australia, New Zea-
land, Mexico, Central America, Porto
Rico, Santo Domingo, India, China,
Japan, Dutch East Indies.
.Holland, Chile, Peru, Bolivia, Ecuador,
Austria - Hungary, Balkans, Russia,
Italy, Central America, Japan, China.
WHARTON COMEDIES
'KUTE KIDS VS. KUPID".
'THE MISSIONARY"
•THE CANDIDATE"
'MARRIAGE A LA MODE"
'APRIL FOOL"
'BET.OW ZERO"
RECOMMENDED FOR:
Great Britain, France, Switzer-
land, Holland, Scandinavia, Ger-
many, Austria-Hungary, Balkans,
Russia, Spain, Portugal, Italy,
Belgium, South Africa, ,\rgentine,
Uruguay, Paraguay, Brazil,
Mexico, Central America, Cuba,
Porto Rico, Santo Domingo, Vene-
zuela, India, China, Japan, Dutch
East Indies.
WILLIAM L. SHERRILL'S
"HEARTS ACROSS THE SEA"..
RECOMMENDED FOR:
.Chile, Peru, Bolivia, Ecuador, Great
Britain, France, Switzerland, Holland,
Scinidlnavia, Germany, Austria -
Hungary, Balkans, Russia, Spain,
Portugal, Italy, Belgium, Australia,
New Zealand, South Africa, Argentine,
Paraguay and Uruguay, Brazil,
Mexico, Central Am<'rica, Costa Rica,
Colombia, Panama, Cuba, Porto Rico,
Santo Domingo, Venezuela, India,
China, Japan, Dutch East Indies.
•DOLLARS AND DESTINY".
RECOMMENDED FOR:
.Great Britain, France, Switzerland,
Holland, Scandinavia, Peru, Bolivia,
Ecuador, Austria-Hungary, Balkans,
Russia, Spain, Portugal, Italy, Bel-
gium, Australia, New Zealand, South
Africa, Paraguay, Mexico, Guatemala,
San Salvador, Central America, Porto
Rico, Santo Domingo, Venezuela, In-
dia, China, Japan, Dutch East Indies,
Malay Settlements.
KNICKERBOCKER FEATURES
RECOMMENDED FOR:
"DAUGHTER OF THE WOODS". .France, Switzerland, Holland, Scan-
dinavia, Germany, Austria-Hungary,
Balkans, Russia, Spain, Portugal,
Italy, Belgium, Australia, New Zea-
land, Mexico, Central America, Porto
Rico, Santo Domingo, Venezuela, In-
dia, China, Japan, Dutch East Indies,
Chile, Cuba.
'•HOUSE OF MYSTERY" Great Britain, France, Switzerland,
Holland, Scandinavia, Germany, Aus-
tria-Hungary, Balkans, Russia, Italy,
Belgium, Australia, New Zealand,
South Africa, Chile, Brazil, Mexico,
Central America, Cuba, Porto Rico,
Santo Domingo, Venezuela, India,
China, Dutch Eiast Indies, Scotland.
'•THE HE.\RT BREAKERS" Great Britain, France, Switzerland,
Holland, Scandinavia, Germany, Aus-
tria-Hungary, Balkans, Russia, Spain,
Portugal, Italy, Belgiimi, Australia,
New Zealand, South Africa, Brazil,
Mexico, Central America, Cuba, Porto
Rico, Santo Dom'go, Venezuela, India,
(^hina, Japan, Dutch East Indies,
Scotland.
"CRIME OF CIRCUMSTANCE".. France, Switzerland. Holland, Scandi-
navia, Germany, Austria -Hungary,
Balkans, Russia, Spain, Portugal, Italy,
Belgium, Australia, New Zealand,
South Africa, Mexico, Central Amer-
ica, Cuba, Porto Rico, Santo Domingo,
Venezuela, India, China, Japan, Dutch
East Indies, Scotland.
—rm: BK; BROTHER" Great Britain, France, Switzerland,
Holland, Scandinavia, Germany, Aus-
tria-Hungary, Balkans, Russia, Spain,
Portugal, Italy, Belgium, .\ustralia,
New Zealand, South Africa, Chile,
Brazil, Mexico, Ontral America,
Cuba, Porto Rico, Santo Dom'go,
Venezuela, India, China, Japan, Dutch
I^ast Indies, Scotland.
;i7n>(i/ Others jor Same Territories
INTERr OCEAN FIIvAl
INTER-OCEAN
SUIL.DING
164 Wardour Street, London, W.
"^O'RPORATlOr
218 W. A2,. ST.
NEW YORK CITY
43 Rue Le Bruyere, Paris
May 24, 1919
THE MOVING PICTURE WORLD (International Section)
1213
BUYERS
New Series, No. 1
W H E R E — EFFICIENTLY"
We would rather lose a sale than ship a customer a film
that might not prove popular in the theatres to which he caters.
The tastes of those theatres is our study!
And we claim a proficiency in that study which is not equalled by any other American film exporting
firm. And so Inter-Ocean's recommendation of a film has come to mean something to the buyer, and that is
why the following recommendations will be carefully considered by my readers:
PLAZA PICTURES
RECOMMENDED FOR:
"THE ANGEL CHILD" Great Britain, Holland, Germany,
Austria - Hungary, Balkans, Russia,
Spain, Portugal, Italy, Belgium, South
Africa, Brazil, Mexico, Central Amer-
ica, Cuba, Porto Bico, Venezuela,
India, China, Japan, West Indies.
"DIVIDED LAW" Same as "THE ANGEL CHILD."
'PLAYING THE GAME" Same as "THE ANGEL CHILD," but
including Switzerland.
"MISTAKEN IDENTITY" Same as "THE ANGEL CHILD," but
including Switzerland.
'PETTICOATS AND PANTS" Same as "THE ANGEL CHILD," but
including Australia, New Zealand, and
Dutch liast Indies.
'WHATEVER THE COST" Great Britain, Holland, Germany,
Austria Hungary, Balkans, Russia,
Italy, Belgium, Australia, New Zea-
land, South Africa, Brazil, Mexico,
Central America, Cuba, Porto Rico,
Santo Dom'go, Venezuela, India,
China, Japan, Dutch East Indies, West
Indies.
"THE GIRL ANGLE" Great Britain, Switzerland, Holland,
Germany, Austria Hungary, Balkans,
Russia, Spain, Portugal, Italy, Bel-
gium, South Africa, Brazil, Mexico,
Central America, Cuba, Porto Rico,
Santo Domingo, Venezuela, India,
China, Japan, Dutch East Indies.
"THE LOCKED HEART" Great Britain, Holland, Germany,
Austria - Hungary, Balkans, Russia,
Spain, Portugal, Italy, Belgium, Aus-
tralia, New Zealand, South Africa,
Brazil, Mexico, Central America,
Cuba, Porto Rico, Santo Domingo,
Venezuela, India, China, Japan, Dutch
Eiist Indies, West Indies.
"WANTED A BROTHER" Same as "THE LOCKED HEART."
"THE MIDNIGHT BURGLAR". . . .Same as "THE LOCKED HEART."
"NO CHILDREN WANTED" Same as "THE LOCKED HEART."
"SALLY O" Same as "THE LOCKED HEART."
"LITTLE MISS GRO^^'N LP" Same as "THE LOCKED HEART."
"SUNNY JANE" Switzerland, Holland, Germany, Aus-
tria-Hungary, Balkans, Russia,' Spain,
P.rtugal, Italy, Belgium, South Africa,
Mexico, Central America, Cuba. Porto
Rico, Santo Domingo, Venezuela, In-
dia, China, Japan.
'WILD CAT" Same as "SUNNY JANE."
"A BIT OF KINDUNG" Same as "SUNNY JANE."
"BETTY BE GOOD" Same as "SUNNY JANE," but includ-
ing Brazil.
"BAB, THE FIXER" Same as "SUNNY JANE," but includ-
ing Brazil.
"THE CHECKMATE" Same as "SUNNY JANE," but includ-
ing Australia, New Zealand, Brazil
and Dutch East Indies.
'JACKIE THE HOYDEN" Great Britain, France, Switzerland.
Holland, Germany, Austria-Hungary,
Balkans, Russia, Spain, Portugal,
Italy, Belgium, South Africa, Brazil,
Mexico, Central America, Cuba, Porto
Rico, Santo Domingo, Venezuela, In-
dia, China.
BLACK DIAMOND COMEDIES
"BRIDGET'S BLUNDER" . . .
"HIS IVORY DOME"
"COUNTERFEIT VACATION" . .
•'BRAVING BLAZES"
"HE DID IT HIMSELF"
'VILLAINOUS PURSUIT" ..
•NEARLY A DESERTER"
'TROUBLESOME TRIP"
'THEIR WEEK-END" . .
•THOSE PANTS"
■HER SCRAMBLED AMBITION'
"SPEED" ....
RECOMMENDED FOR:
Switzerland, Holland, Scandinavia
Gerrnany, Austria-Hungary, Balkans,
Russia, Spain, Portugal, Italy, Argen-
Mme Uruguay, Chile, Brazil, Mexico.
Central America, Cuba, Porto Rico
Santo Domingo, Venezuela, India.
China, Japan, Dutch East Indies.
Many Others for Same Territori
VIM COMEDIES
"BATTLE ROYAL"
"MIXED AND FIXED"
'PAYMENT IN FULL". ..."
'HUBBY'S CHICKENS" ..
"CANDY TRAIL"
'CHARIT\' BEGINS AT HOME
"TANGLED TIES"
"LOVE AND DUTY"
"REFORMERS"
"THE GREAT SAFE TANGLE"?
RECOMMENDED FOR:
.Scandinavia, Russia, Germany, Aus-
tria-Hungary, Balkans, Centra! Amer-
ica China Japan, Dutch East Indies,
Italy, West Indies.
Many Others for Same Territories
INTERr OCEAN FILfM
iNTER-OCEAN
BUIL.OINC
218 W. 42.0 ST.
New YO«K CITT
PAUL H.CROMELIN
"We Operate Everywhere"— Largest Distributors of Films In Foreign Fields
1214
THE MOVING PICTURE WORLD (International Section)
^lay 24. 1919
GOVERNMENT ORDER WRECKS
AUSTRALIAN PICTURE BUSINESS
Combating Influenza Visitation Authorities Close Houses at Regular In-
tervals Daily and Decreased Attendance Causes Severe Losses to
Exhibitors — Trade Incensed.
By Charlea A. Lee.
Sydney, New South Wales, Australia,
March 5. — Governmental decree has per-
mitted the electric luminant to glow inter-
mittently on the silvered screens of this
city and Melbourne (Victoria). This
ponderous statement fits the ponderous
bungle that has been made. Exhibitors
are ordered to close for two hours be-
tween sessions.
The thing was decided on Friday last.
Hotels, race courses and picture theatres
were then told they could get to business
— racing tracks on Saturday, and the
shows and hotels on Monday. Other the-
atres were delayed till today.
Rain interfered with the races, but
though no "act of God" hindered the busi-
ness of the picture showmen, the "act of
man" was quite enough. The pictures
started off big, but when the public saw
the further restriction in action — or in
"inaction" — Sydney business ■was ruined.
The authorities have put forward the ne-
cessity for fumigation as the reason for
their attitude in the matter. But when
the theatres offered weeks ago to fumi-
tgate during screening the proposal was
treated with chilly silence. Surely if so
little, even of ordinary influenza, exists
in the State as to permit of reopening at
all, the exhibitors could be relied upon to
see to fumigation arrangements. This is
naturally a precaution that ordinary self-
intei-est would dictate. The fact is that
quite apart from any cabinet dictation, a
number of the picture showmen have in-
stalled an inhaler in the vestibule and
are willing to spray their patrons during
the progress of filming.
The authorities have been slack to a de-
gree in their treatment of the trade.
Showmen could not obtain definite par-
ticulars of what the government wanted,
and the whole business of making a re-
start was confused. Loss has naturally
occurred. Theatres paying over $500 per
week in rent, with a capacity of 1,000
patrons, are seriously handicapped when
compelled to close for two hours at the
dinner period and submit to a similar
break at tea time. They can do only
small business; they cannot sell tickets
for one hour before the closing of the
theatres. The undue interference stops
the big shows from advertising as in the
past. This lavish expenditure has been
curtailed and an air of uncertainty pre-
vails.
Unlfss the continuous shows are allowed
to resume, great losses will be suffered
by the trade. Spoken drama is to begin
tonight. Would it be rational to expect
the continuous picture program to be re-
leased? One would think so.
NO TMTY TO
COMHAT H\R.MFUI> RULINGS.
Owing to the lack of unity in the pic-
ture world here, no combined pressure is
brought to bear in the direction of sen-
sible care for Its necessities. Officialdom
appears to think that picture people can
be ignored with impunity. Had it not
been for the efforts of Alec Lorimore, the
energetic Paramount chief, during the last
five weeks of stoppage, no doubt the trade
would have been treated far worse. In
my opinion but for this action the pic-
ture shows would have been still shut up.
Of course it is well known that the
government is taking the advice of a
hoard of ten doctors who know nothing
of the effects that certain regulations
will have upon the public weal. But no
government is right in delegating its ad-
ministrative duties to that extent. We
might just as well have government by
boards — by the military In war time, by
doctors in epidemics, and by financiers in
time of financial stringency. Once that
argument is admitted, the uselessness of
cabinets is pra,ctically conceded. Pre-
sumably the authorities do not desire
to go as far as that!
It would be expected of a cabinet that
had made the advent of pneumonic influ-
enza as great a political advertisement as
possible, that the climb down from its
high horse would be effected as tardily
as circumstances would permit. But the
way the thing has been done exasperates.
It also leaves the unfortunates who have
to grin and bear the brunt of the blun-
dering in a mixed frame of mind. They
don't know whether the two-hour-break
piece of genius is an attempt at some
show of dignity, or merely another ex-
ample of stupidity. The masks and the
innoculation craze, it is worthy of note,
have already been pronounced absurd by
authoritative voices.
CENSOR'S SCREENINGS
PILE UP TREMENDOUSLY.
The recommencement of photoplay ac-
tivity means that a large quantity of
film must pass through the hands of the
censors. Busy men from the film ex-
changes have to spend nearly the whole
of their day at the Censor's — getting a
knowledge of films that would, but for
the closing regulations, have been ob-
tained gradually during the last five
weeks. Meanwhile, the daily routine —
as well as the extra rush — of office work
piles up, to be done partly at night.
Naturally it would suit the trade much
better if the censors' screening — in this
glut of work — w^ere done at night to some
extent. But the censor never w'orks over-
time. It is beneath the dignity of dig-
nitaries to go beyond stated oflSce hours,
even if they have had a holiday of five
weeks. It would never do. And a grace-
ful offer to oblige busy people striving
to keep their industry going in time of
stress would not do either. It would be
proper in the case of a navvy, or a street
sw^eeper, but cannot be expected of a cen-
sor.
Sydney, Australia, Mar. 11.- — Today a re-
laxation has been announced for theatres
fully equipped with up-to-date ventilation
plants. Times of running are now from
1 p. m. to 5 p. m. and from 6 to 10.30.
Ventilation has had a win.
However, even the less restricted ar-
rangements are seriously affecting busi-
ness. The public still have in mind that
only one show is given at night, and the
second screening is poorly attended. Once
business is interfered with it is coy as
a farmyard beauty in its further ad-
vances.
PICTURE MEN ARE CONSIDERING
REPRISALS AGAINST NEWSPAPERS
Scare Lines in Australian Dailies Have Hurt Their Business and, Feeling
That They Have Been Unfairly Treated, Curtailed Advertising Appro-
priations Seem Likely — Notes.
By Charles A. Lee.
Sydney, March 25. — Although there are
a number of cases of influenza in the
State there are few deaths. The infectivity
is high, according to medical authorities.
Many people are pointing out that these
features imply that the disease here is
little more than the ordinary epidemic of
"cold in the head" that appears here
pretty regularly in the spring and
autumn. The picture industry, however,
is still hampered with restrictions.
Newspapers generally, eager to obtain
their scare headlines, are simply helping
the Government, which would naturally
be glad to have something to show as an
excuse for its drastic measures. The press
has derived an immense profit in the
past from the moving picture industry,
but its present attitude appears to film
men and exhibitors to be one that tends to
damn the industry. Consequently, show-
men who have supported the press sheets
up till now, are considering some ideas
for self-protection. It is proposed to
reduce for the future the tremendous ad-
vertising that has been a feature of the
moving picture business of Sydney.
The annual election of officers of the
Federated Picture Showmen's Association
of Australia, held this morning, resulted
as follows: President, William Zarker,
Vice-Presidents, W. Howe and J. Sheerin;
Secretary, C. C. Dean; Treasurer, Clay
Reid, and Executive, A. Young, S. N.
Wright, H. W. Rofe, G. Zarker and F.
Mumford. Mr. Zarker has now been re-
elected to the chair for the second time.
His popularity is such that, to prevent
his hold of the position for a longer pe-
riod than three years, it would seem to
be necessary to enact a "closure" clause.
For the first time, a big financial man, in
the person of H. W. Rofe, has been in-
duced to come on the executive. As one
of the foremost business men in Sydney,
his services will be highly valuable to
the association. This body is to be con-
gratulated on getting him into its har-
ness.
Much business has been transacted by
the association lately, especially since the
influenza germ invaded the State, and its
operations for the immediate future are
expected to be of the "busy bee" order.
The organization's objects include fur-
thering the picture business in every pos-
sible way; keeping it clean, and prevent-
ing, as far as possible, the interference of
cranks, of gloom-merchants, who would
appear to desire Australians to live in
smileless quietude; approaching the Gov-
ernment in order to secure protection
from iniquitous class taxation; advertis-
ing the business. The moving picture
industry has been treated recently by
the law-makers with as little foresight
as were the steam engine and printin.g
press in their earlier stages — as the off-
spring of the Evil One.
The Haymarket and Crystal Palace, the
two largest city theatres, have resumed
the screening of their animal pictures,
"The Biggest Show on Earth" and "The
Romance of Tarzan," respectively. There
is no doubt that the large sums spent in
the advertising campaigns by the two
firms have been justified. This much can
be gathered even in the midst of business
dislocation.
Members of the staff of Paramount
gave a farewell dinner recently to their
confrere, J. C. Jones, who is leaving for
New York. Sincere, kind appreciation was
expressed, and the guest was presented
with a travelling bag. "The King," "Our
(Juest" and "The Chief" were the toasts
submitted and honored enthusiastically.
In reply to the last theme. Alec Lorimore
was in his beet and breeziest mood.
May 24, 1919
THE MOVING PICTURE WORLD (International Section)
1215
BETZWOOD FILM
CORPORATION
Presentation
LOUIS
BENNISON
In a Series of
Western Comedy Dramas
"Oh, Johnny"
'Sandy Burke, of the
U-Bar-U"
'Speedy Meade"
"The Road Called
Straight"
A Star with a Personality Tliat
Compels Attention
Virile Stories Bristling with Action
m
m
Powerful Magnets
In Any Theatre
Goldwyn Distributing
Corporation
SAMUEL GOLDWYN, President
DEPARTMENT OF FOREIGN SALES
509 Fifth Avenue, New York City
ZANE
GREY'S
"THE
BORDER
LEGION"
starring
BLANCHE BATES
and
HOBART BOSWORTH
A Screen Version of the Most Popu-
lar Novel of America's Leading
Writer of Western Romance.
1216
THE MOVING PICTURE WORLD (International Section)
May 24, 1919 (
rhe Pictures that
Draw the Crowds
We Have the Habit of Picking the Winners!
The Export & Import Film Co., Inc., backs its judgment
with real cash.
The Export & Import Film Co., Inc., owns outright the
foreign sales rights on the biggest box office attrac-
tions known to the international motion picture
industry.
NAZIMOVA
Metro's Spectacular Screen Star, Known Throughout the Civilized World,
Has Just Scored Another Tremendous Success in
"THE RED LANTERN'
We Control All Metro Program Productions, Including
Screen Classics and Nazimova Masterpieces for
Continental Europe and Latin America.
THESE SERIALS
HOUDINI in "THE MASTER MYSTERY"
THE CARTER CASE," a Craig Kennedy Serial
Are Sold for Export Through Our Offices
YoM Buy Only the Best When You Buy from
a
^■■^'%^^^^%- c^mtJun.
■■^r^
r:-^
(B/ltCH^i
Cable Address: EXIMFILM, New York
0
•if
1218
THE MOVING PICTURE WORLD (International Section)
May 24, 1919 I
The Cry
of Foreign Buyers
Is for
Big Pictures
Here's
the Answer!
HARRY GARSON
Presents
\v^BLANCHE
SWEET
IN
"THE UNPARDONABLE SIN
99
Directed in Person by
MARSHALL NEILAN
The Sensation of the Season!
i'layiiig special cii^as^ciiu'iits in
llic important cities of America
and brealiinK records everywtiere,
at advanced jirices. The kind of
pliotoplay peo|>le of all national-
ities will (lelij^ht to acclaim.
FOREIGN
RIGHTS
Controlley Exclusively by
A tale of love and adventure
painted against a background of
scenes that can never be forgot-
ten. Blanche Sweet supported by
a cast of tremendous strength, in-
cluding Matt Moore and Wallace
lieery.
APOLLO TRADING CORP.
NEW YORK, U. S. A.
220 W. 18th St.
Cable Address: "APOLTRADE"
LONDON, ENG.
28 Denmark St.
Cable Address: "BENJAHICKS"
May 24, 1919
THE MOVING PICTURE WORLD (International Section)
1219
m GREAT
GAMBLE
A Feature Serial
Electric In Its Dynamic Force and
High Voltage Climaxes
FIFTEEN EPISODES
Featuring
ANNE LUTHER
AND
CHARLES HUTCHISON
AS CO-STARS
Mr. Hutchison is the Most Daring and
Sensational Performer on the Screen
Produced by
WESTERN PHOTOPLAYS, Inc.
Written and Directed by
JOSEPH A. GOLDEN
For Foreign Rights Apply to
E. S. M ANHEIMER
130 W. 46th Street
Cable Address
MANFILMEX
NEW YORK, U. S. A.
1220
THE MOVING PICTURE WORLD
May 24, 1919
'l!iii|||ia*i!liiiili|iilil!illililili
iliiliiiilllliilliiilBlili
Many Prominent Players in
Cast of "The Fear Woman"
CAPITAL acting opportunities are of-
fered not only Pauline Frederick but
every one associated with her in "The
Fear Woman," newest of her Goldwyn
pictures, which will be released June 8.
The star herself is seen in a role of un-
common power and appeal as Helen Win-
throp, a girl who is racked by fear lest
her father's ■weakness for drink may mani-
fest itself in her and destroy the happi-
ness of the man she loves.
Sharing interest with Miss Frederick Is
Milton Sills, now a full-fledged Goldwyn
favorite since his support of Geraldine
Farrar in "The Hell Cat," "Shadows" and
"The Stronger Vow." Excellent scope is
given him as Robert Craig, the lawyer
whose calm reason and understanding
seek to convince his fear-driven fiancee
that nothing that might happen could
change his faith in her.
Emmett King, as Miss Frederick's
father, makes his first appearance in Gold-
wyn pictures. His sound training extend-
ing over a period of many years in sup-
port of the foremost stage stars guaran-
tees an interesting and satisfying per-
formance in "The Fear Woman."
In Harry S-. Northrup, Miss Frederick
finds a veteran. He plays an ungrateful
role, of course, in a way calculated to
acquaint his audiences anew with his vil-
lainy and at the same time gratify those
who appreciate his technical skill.
As a fitting foil to Miss Frederick's
dark beauty Beverly Travers plays the
part of her indiscreet friend, her fairness
of face and hair throwing into sharp re-
lief the star's brunette loveliness. Miss
Travers is a comparative newcomer to
the screen, but her acting in this produc-
tion gives her the sort of opportunity
that promises quick recognition.
Walter Hiers, not often found in a
strictly dramatic production, plays a role
entirely in keeping with his droll person-
ality. His many scenes with Miss Fred-
erick are replete with those moments
which he knows so well how to handle.
Lydia Yeamans Titus, identified with the
stage for years, contributes an amusing
character study, and Ernest Pasque also
assumes an important role.
Exhibltorn Praise Pathe'H Aerial Pictures.
Pathe News continues to hold the lead
in its remarkable series of air pictures
and the recent special spectacle arranged
by the aviators at Kelly Field, San An-
tonio, taken exclusively by Pathe camera-
men, has called forth country-wide com-
mendation from both exhibitors and from
airmen at all stations. This thrilling
"Battle of the Clouds" reproduced vivid
scenes of aerial warfare, first showing
Hun planes bombing a model French town;
the village in flames and the inhabitants
fleeing in terror, and then the Yankee
planes to the rescue and, after a flerce
battle, completely routing the foe. And
in Pathe News No. 38, released May 7, the
"aerial touring car" is introduced for the
first time In sight-seeing over Atlantic
City, excellent panorama of the resort be-
ing taken at an altitude of 2,000 feet.
Tli<n as you sit in your aerial seat, you
hold your breath while the plane loops
the loop and then goes into a nose spin.
A Suffragette Stump Speech.
Made by Beatriz Michelena in Robertson-
Cole's ".lust Squaw," released by
pjxhibitors Mutual.
"Beauty Proof" a Drama of
the Northwest for Morey
VITAGRAPH announces "Beauty Proof"
as the next photodrama starring
Harry T. Morey. It was written by
James Oliver Curwood, the novelist, and
deals with one of those strange, relent-
less man-hunts undertaken by the North-
west Mounted Police.
Harry Morey is seen as Corporal Steele,
man-hunter, with many captures to his
credit and not a few notches on the stock
of his gun. He is the most feared man
on the Northwest Mounted Police force,
and even his comrades in the service have
paused in their duties to reflect on this
strange silent man of action, whose past
and whose ultimate purpose in life are
alike mysteries to them.
A capitally cast company supports Mr.
Morey. George Majeroni plays Hodge,
alias Garson, the man with a price upon
his head. Robert Gaillard, as Inspector
McGregor, contributes a striking char-
acterization of a stern arm of the law.
Denton Vane has a youthful role of oppor-
tunities and Tenny Wright and Bernard
Siegel add atmosphere and action to the
play as half-breea Indians.
Paul Scardon pave the production his
usual painstaking attention to detail and
extracted from the scenario every essence
of realism.
Conforming to the geographical aspects
of the play, the company was taken out
of town in order to secure snowscapes.
Port Henry, where snows are perpetual
over winter, was chosen as the site for
these scenes.
Themes of New Metros Run
from Circus to Society Life
WITH Viola Dana in a frothy farce,
Bert Lytell in a tale of the big tops.
May Allison in a story of the stage.
Hale Hamilton putting pep into prohibi-
tion, and Emmy Wehlen satirizing newly-
rich society, Director-General Maxwell
Karger finds the spice of variety in his
supervising at the Metro studios this
week.
There are only five characters in Miss
Dana's production, "Some Bride," a sea-
side farce of a bride with "can't behave"
eyes and a jealous husband. Irving Cum-
mings has the latter role.
As in "World of Make Believe," Bert
Lytell makes a "special study" of every-
thing he undertakes, and carries that
thing to completion. The first week Lytell
had to make a special study of getting a
job -with a circus. The second week he
turned his attention to currying a horse,
the third week to running a flivver. John
Ince, who directs the production, has as
assistants Danny Hogan, Webster CuUi-
son and Fred Warren.
Emmy Wehlen and her company have
been w^orking two weeks on "Fools and
Their Money," the satire on Manhattan
society picturized by Finis Fox from the
story by E. Forst. Miss Wehlen has a
cast including Jack Mulhall, Frank Cur-
rier, William V. Mong, Hugh Fay, Charles
Hill Mailes, Mrs. Bertram Grasby, Betty
Peterson and Molly McConnell. Herbert
Blache is directing.
"Almost Married," in which May Allison
has the role of a "Swiss Nightingale" who
flies to New York's Caburabia, will be
completed this week. Charles Swickard
is directing the picture, and the east in-
cludes Walter I. Percival, Frank Currier,
Harry Ratenbury, James Warton James
and Hugh Fay.
What happened to a certain "dry" re-
public when a lively young man with a
gift o' gab and a grip full of liquid "pep"
breezed in, is being depicted in "Full of
Pep," in which Hale Hamilton is starring
under the direction of Harry L. Franklin.
The second week of production is past,
and this particularly timely subject will
be released about the time prohibition
sets in in our own United States.
Power Ck>mpany Reports Big Bnsineas.
The Cuban Electrical Supply Company,
of Havana, the Cuban representatives of
the Nicholas Power Company, is ordering
Cameragraphs in good quantities, and
state that business is in a satisfactory
state. Also the Power's Company Mexican
representatives, A. y D. Ehlers, are re-
porting many Cameragraph sales.
The Power's Cameragraph has been
identified with Liberty Loan work. Two
of them are being used at the display at
Aeolian Hall, New York, and there were
two of them that were prominently dis-
played on the Knights of Columbus floats
in "the loan parade held in New York on
May 3.
The Denver Theatre & Supply Company
reports good Cameragraph business.
The home ofl^ice of the Power's Company
has received big orders frotp Scandinavian
countries.
May 24, 1919
THE MO\"l\G PIC1URE WORLD
1221
I ":
[■. • ' 11'
|i -|i ' I " ii J T ' I " |r in ij" ii'"" ii"! "-iir;
Reviews and Advertising Aids
Conducted by Edward Weitzel, Associate Editor Moving Picture World
'|| P — 'Y'^
Sidelights and Reflections
FOLLOWING the trade showing of
the Rothapfel Unit Program at the
Rialto Theatre, New York, May 9,
a reception and banquet was held at the
Hotel Astor and speeches were made by
many of the guests, including the edi-
tors of the three leading trade papers
and two exhibitors, one from the East
and the other from the West. The ex-
hibitor from the Coast spoke in favor
of men who are experienced exhibitors
going into production and using their
knowledge of what the public wants as
a means toward better pictures.
There isn't the slightest doubt but that
there are exhibitors who would be of
great value to the producing end of the
industry. They would bring with them
the results of the close personal touch
they have gained while studying their
own particular public and would be able
to teach the producers several things
they have been too busy to assimilate.
To repeat ; No man ever knew too
much about his business.
There is also another angle to the
matter: The exhibitor who goes into
producing moving pictures will acquire
considerable unexpected knowledge of
the difficulties which confront the pro-
ducer. He will learn, for instance, that
unlimited capital, honesty of purpose
and the command of the best talent in
all departments of production will not
always guarantee a successful picture
— from the dollars and cents point of
view. The reasons for this he will learn
by experience — there isn't any other
way — and then he will go and sit down
meekly in a corner and admit to him-
self that making money-making pic-
tures is a bit harder than it looks.
Next week this publication will con-
tain an article written by the President
of the Motion Picture Directors' Asso-
ciation. Its purpose he explains in this
manner :
"We are trying to improve the mov-
ing picture story and can best do it, I
think, by a great deal of publicity of
this kind. Authors have an idea that all
they have to do to earn their share of
picture money is to dash of? a short
synopsis of a story, forgetting that all
the plots have been done a thousand
times before they were born and that
all that makes modern writing different
from old works is the new treatment and
the application of modern inventions and
discoveries to those same worn out orig-
inal seven plots. It is the treatment of
the story that we must improve upon,
and I hope we can get the big minds in
the authors' ranks to realize the sym-
bols or tne new medium."
Two promment authors are quoted on
the subject discussed in the article.
WEITZEL.
IN THIS ISSUE.
The Law of Men (Paramount).
Daddy Long Legs (Artcraft).
The XewT Moon (Select).
Cheerio Chums — Well, I'll Be Blowcd
(Dudley Buxton).
<;od Bless Our Red, AVhlte and Blue
(Samuelson).
Cheerio Chums — Hot Stuff (Dudley
Buxton).
V Soul's (Crucifixion (Broadnest).
Come Out of the Kitchen (Para-
mount).
The Veiled Adventure (Select).
An Amateur Widow (W'orld).
Ail Wrong (Pathe).
A irtuou.s .Sinners (Pioneer).
The Coming of the I<aw (Fox).
Thin Ice ( Vitagra)>h ).
The Mayor of Filbert (Triangle).
The Mints of Hell (Robertson-Cole).
I»retty Smooth ( lniver«al)_
A Bachelor's AVife (I'athe-.Vmerlcan)
Khavah (Zion Films).
Riders of Vengeance (Universal).
Rothapfel I nit I'rogram. See Page
1147.
Broken Blossoms (D. W. GrilBth).
See I'age ll.Vt.
THE stories of the pictures
reviewed in this department
are written from the pictures
themselves and not from the press
books, and are correct in every
case.
"The Law of Men"
Paramount Presents Enid Bennett in a
Resourceful Drama of Man's Ag-
gressive Selfishness.
Reviewed by Louis Reeves Harrison,
IM the Paramount production, "The
Law of Men," a bright and indus-
trious young sculpturess, interpreted
by Enid Bennett, is guilty of permitting
ambition to lead her directly into a trap
which could have been easilj^ avoided.
Ambition, prompted by self-love, causes
her to disregard the advice of her fiance,
success in her profession, her cherished
object, dominating for the moment her
natural desire to be loved and happy in
married life and indirectly resulting in
an accusation of murder against the
young artist who is the object of her
love. The star displays more intensity
than usual, though it is difficult for her
to suppress the magic of her youth and
her native joy in life. Andrew Robson
is powerful at all times as a husband
of noble ideals and shattered ambition,
and Donald MacDonald impersonates a
debased genius with superb imperti-
nence.
With all these resources in its favor,
with admirable direction and good taste
in settings the full effect is not driven
home because of constant distractions,
including too many closeups of Miss
Bennett and an inartistic conclusion.
The hero, who has barely escaped the
electric chair, shows no signs of the
ordeal through which he has passed and
even small appreciation of the beauti-
ful girl who saved him. The last we
see of him is not at her feet in soul-
felt gratitude, but sitting calmly with
his arm around her waist, smoking a
pipe.
The entire Paramount product, "The
Law of Men" is impassioned and in ear-
nest, imbued with strong feeling and re-
plete with clear vision of frail human
character. This mood preserved to the
very end would make it rank high in
all the values of fine screen drama.
Cast.
Laura Dayne Enid Bennett
Denis Connors Niles Welch
Benton Wade .Andrew Robson
Mildred Wade Dorcas Mathews
Jamison Keene Donald MacDonald
Story by John Lynch.
Directed by Fred Nlblo.
The Story.
"The Law of Men" is unknown to Laura
Dayne, an ambitious young sculptress
courted by a neighboring- young artist.
Denis Connors. Her limited contact with
the social world causes her to be unsus-
picious when a decadent architect, Jam-
ison Keene, lures her to Tarrytown Inn
one night, promising the consummation
of her fondest ambition, the placing of
her work in a municipal building next
day, though she has glirripsed Keene's
character. He has just had the artist
paint a miniature of a foolish woman, the
wife of her dear old friend, Benton Wade.
Laura goes to the Tarrytown Inn and
walks into a nice trap set for her. Keane
uses all his disarming wiles in vain, for
Laura puts up such a desperate struggle
that he is forced by the management to
release her. Overwhelmed by a sense of
her own folly, she goes directly to the
artist and sets his pugnacity afire with
her stor.s. He hieaks away from her in
a fury and vi.sit.s the hotel of Keene, and
uses such threatening language that he
is ejected by the house detectives.
The artist returns to his own rooms
discomfited and urges a quick marriage
as the only protection for Laura. She ac-
cepts, but Connors is arrested for murder
just after the ceremony. Keene has been
murdered.
At the trial Benton Wade, actuated by
two motives, one of which is hatred of the
spoiler of his own home, makes an im-
passioned effort to save the innocent young
man, but he fails. He then becomes the
victim of fear, especailly when Laura
traces, step by step, his own guilt and
confronts him with evidence of it. At
the sentencing of the innocent man the
guilty one dramatically confesses his crime
and ends his life with quick poison. There
is at last happniess for the unjustly ac-
cused young artist and for the girl whose
devotion and intelligence saved him from
ignominious death.
Program and Advertising Phrases: Enid
Bennett Star of Resourceful Drama
of Man's Agressive Selfishness.
Powerful Story of a Woman's Love
Showing How She Saved Her Fiance
Who Was Unjustly Accused of Murder.
Ambition Led Her Into a Trap; Later
Her Would-Be Betrayer Was Mur-
dered. Who Killed Him?
Thrliling Drama Replete With Action
and a Wonderful Vision of the Frail-
ties of Human Character.
How a Woman's Ambition Nearly
Wrecked the Life of Her Fiance; and
How Her Resourcefulness Saved Him.
(Continued on page 122.3)
1222
TTTE MOVING PICTURE WORLD
May 24, 1919
Didst Hear That Soft Voice Over the Telephone of Late?
'Twas the dulcet articulation of Gladys Brockwell in Fox's "The Divorce Trap."
Many Pre-Release Bookings on "The New Moon"
CHICAGO, Dallas, Pittsburgh, Cleveland.
Toledo, Fort Worth, Washington,
Richmond, Baltimore, Buffalo and
several others are among the first of the
big first-run cities to secure advance play
dates on Norma Talmadge's latest Select
picture, "The New Moon," which had its
premiere last week at the Rivoll in New
York.
Sig Fuller's Bijou Dream Theatre, w^lth
a seven days' booking, leads the list of
Chicago houses to date in pre-release
runs on the production. Other Chicago
houses are the Riviera, four days, and
the Randolph, four days.
The management of the big Jefferson
Theatre in Dallas, Texas, has signed the
picture for a seven days' run, while the
Grand Opera House in Pittsburgh will
also show it for seven days. Other seven
days' bookings that have been reported
this week are the Stillman Theatre in
Cleveland, Alhambra Theatre in Toledo,
Metropolitan in Washington and Shea's
Hippodrome in Buffalo. The film has been
hooked for four days each at the Egypt
Theatre in Fort Worth, Colonial in Rich-
mond and the New Theatre in Baltimore.
"The New^ Moon" is a Russian story by
H. H. Van Tj(.an. It presents Miss Tal-
madge in a decidedly new role, that of a
Russian princess who is torn from the side
of her fiance through the workings of the
Bolshevist movement.
The scenes of the story are all laid in
Russia, and the action is divided between
two centres of the new Nationalist move-
ment. As the Princess Marie Pavlovna be-
Irothed to Prince Michail Koloyar, Miss
Talmadge and her leading man, Pedro De
Cordoba, are shown in some very interest-
ing scenes. The entire story is one of
dynamic action, and the swiftly inoving
incidents lead up to a climax of refresh-
ing originality. Chester Withoy wrote
the scenario and also directed the produc-
tion.
In addition to Miss Talmadge and Mr. l)e
Cordoba, the cast Includes Charles Gerard.
.Stuart Holmes, Marc McDermott, Kthel
Kaye, Harry Sothern and Marguirite
Clayton.
never allows a dull moment to creep into
her daily life. This picture is scheduled
for release May 18'. Royal Brown w^rote
the original story, ■which was scenarioized
by Julia Craufurd Ivers.
Walter Edwards directed, James C. Van
Trees was the cameraman and the sup-
porting cast includes Francis McDonald,
James Gordon, Betty Bouton, Eugene Burr
and Mary Warren.
Cast of Prominent Players
Supports Marguerite Clark
A NUMBER of well-known motion pic-
ture actors will be seen in support
of Marguerite Clark w^hen her new
Paramount picture, "Come Out of the
Kitchen," is released. This is the photo-
play based upon the story by Alice Duer
Miller which, dramatized by A. E. Thomas,
served as a starring vehicle for Ruth
Chatterton on the legitimate stage for
more than two years.
Miss Clark's leading man is Eugene
O'Brien, who has served in a similar capa-
city for many of the foremost stars of
motion pictures, including, beside Miss
Clark, Elsie Ferguson. Norma Talmadge
and Mary Pickford. Craufurd Kent also
has an important part, as does Frederick
lOsmelton, who for years was one of the
best known character actors on the Eng-
lish and American stage.
Others who are well and favorably
known to picture fans are Frances Kaye,
May Kitson, Bradley Barker, Albert M.
llackett. Augusta Anderson, Rita Spear,
George Stevens and the Inimitable Frances
(^rant and George Washington, who ap-
pear respectively as Mammy Jackson and
"Snowball."
Director John S. Robertson is said to
have succeeded in preserving all the de-
lightful humor of the original story and
play. The scenario was written by Clara
Beranger, and many of the scenes were
filmed In Mississippi amid genuine South-
ern surroundings.
."•hlrloy IMnNon in "Klnal CIo»<"-l'i»."
In a firand new Paramount picture, "The
Final Close-Up," Shirley Mason again
))lays the type of role which is so well
liked by screen patrons — ,a purely Ameri-
liin girl, full of pop and activity, who
kcep.>< things moving all the time and
Xiiiiouner Titlon of De Hnven Comedlea.
Mr. and Mrs. Carter de Haven, who
have recently been signed to play in Gold-
wyn-Capitol comedies, will appear in the
following productions: "In a Pinch" and
".Some Honeymoon."
In the pictures it Is interesting to note
tliat I'Mora Parker will not be Flora
Parker any more, but Mrs. Carter de
Haven.
Universal City Is Alive
with Production Activity
UNIVERSAL CITY is teeming with cine-
inatic activity at the present time,
and more than a dozen companies are
"shooting" daily. Several of the directors
are working on stories for the stars with
a view of starting immediate production.
The cast for the newest Harry Carey
picture, "A Man of Peace," written by
Frederick Jackson, has been completed
and Peggy Pearce, former Triangle star,
has been chosen to support Carey in the
feminine lead. Others who will support
the star are Joe Harris, Duke Lee, Jack
Walters, Vesta Pegg, William Cartright,
Howard Enstedt and little Zoe Rae. Jack
Ford is directing from the script prepared
by George HIvely and H. Tipton Steck,
Universal staff authors.
"The Weaker Vessel," in which Mary
MacLaren is starring, is almost completed
by Director Paul Powell, who collaborated
on the story with Elmer Ellsworth, the
well-known screen writer. Thurston Hall
is the leading man in support of Miss Mac-
Laren.
Eddie Polo has just finished the two-
reel western melodrama "Cyclone Smith's
Pardner." The picture was made under
the direction of Jack Jaccard and is said
to be one of the best of the Cyclone
series. Beatrice Burnham is cast as
Carey's feminine lead.
Pete Morrison, one of the capable Uni-
versal western actors is now working in
the two-reel production titled "The Ter-
rible Bandit." Morrison recently com-
pleted "Hate Everlastin' " with Magda
Lane in the supporting cast.
Two of Goldwyn's Specials
Go Over Big in the West
BOOKINGS are increasingly active on
Goldwyn's two most recent extras,
"The Eternal Magdalene," by Robert
H. McLaughlin, and Zane Grey's "The
Border Legion." Several cities in the
Northwest have already signed up for
first runs. The Goldwyn Seattle branch
has reported that the Majestic Theatre,
of Portland, Ore., has arranged for first
runs on succeeding weeks of "The Bor-
der Legion" and "The Eternal Magdalene."
A strong exploitation campaign has been
planned and is now being worked out.
J. J. Parker has already purchased cow-
boy costumes for his girl ushers, and the
lobby will be decorated with hunting-
trophies collected by the citizens of Port-
land during the open season.
Preparatory to showing "The Eternal
Magdalene," advance notices are begin-
ning to appear in the Portland news-
papers. Besides this advance publicity,
Mr. Parker has secured many ne-w out-
door locations beyond the city limits along
the banks of the Columbia River, where
special forty-eight sheets can be clearly
seen by visitors and travelers who pass
over the Columbia River Highway on the
other side of the stream.
"Destiny" Is Dorothy Phillips' Next.
A farm. New York City, the Stock Ex-
change and a palatial residence are in-
cluded in the scenes in "Destiny," the new
Jewel production in which Dorothy Phil-
lips is starred, and which will be re-
leased this month through Universal ex-
changes. Dorothy Phillips has the role
of a mountain girl with two ambitious
brothers. In support of Miss Phillips are
William H. Stowell, Harry Hllliard, Ger-
trude Astor, Stanhope Wheatcroft, Walt
Whitman, Antrim Short, Tom Ashton.
Nanine AVright. Allan Sears and Edgar
Sherrod.
"Destiny" was directed by Rollin
Sturgeon. The scenario was prepared by
Elliott J. Clawson from the novel written
by Charles Neville Buck.
Tlie picture tells the story of an ambi-
tious farm youtli who dreams of being a
lord in the financial world.
j\lav 24, 1919
THE MOVING PICTURE WORLD
1223
Advertising: Angles: Make the most of
the dramatic features of this story. You
have several angles to work from, but
the best plan will be to briefly tell the
entire story up to the disclosure of Wade's
g-uilt, then add that he refused to make
g-ood his promise and ask what Laura
could do. If you give the proper em-
phasis to this strongly dramatic situation,
pointing out that she loves one man and
Is under great obligation to the other,
you can capitalize curiosity. For another
angle you can stop with the discovery of
Keene's death and ask which man killed
him. It will have a strong appeal worked
either way. Incidentally hammer on it as
one of the strongest plays in which Miss
Bennett has yet had a chance to show
her skill.
Advertising Aids: Two each one, three
and six sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one to three columns on star and produc-
tion. Advertising lay-out mats. Slides.
Press book.
"Daddy Long Legs"
AN extended review of this picture,
which is Mary Pickford's first pro-
duction released through First
National Exhibitors Circuit is published
on another page of this issue. The
accompanying program and advertising
phrases, advertising angles and adver-
tising aids complete our exhibitor's serv-
ice on this production.
Program and Advertising Plirases: A
Sure-Fire Comedy Without a Dull
Moment, Presenting America's Little
Sweetheart in the Best Picture of
Her Career.
A Combination of Star. Director and
Scenario in a Story of Heart-Interest
and Comedy Delightfully Blended Into
a Picture Unique in Its Excellence.
Charming Comedienne in Clever Char-
acter Comedy that Will Cause Count-
less Crowds to Cast Away Care and
Convert Cross and Rabid Cynics Into
Cheerful Companions.
Not Everyone Can Act With Their Feet,
But Mary Pickford Does This Con-
vincingly in Her Latest and Best
Photoplay.
Cast.
Judy Abbott Mary Pickford
Mrs! Lippett Milla Davenport
Miss Pritchard Miss Percy Haswell
Angelina Wyckoff Fay Lemport
Jarvis Pendleton Mahlon Hamilton
Mrs. Pendleton Lillian Langdon
Julia Pendleton Betty Bouton
Sally McBride Audrey Chapman
Jimmie McBride Marshall A. Neilan
Mrs. Semple Carrie Clarke Warde
Story by Jean Webster.
Directed by Marshall Neilan.
Advertising Angles: Break loose on this.
Paste all the paper you can and build
up with a house banner even if you are
not in the habit of using these. The
press sheet carries a number of better
than usual stunts. Try to work some of
these. Get a grocery hook up with "Mary
Pickford would never had led her great
prune strike in Daddy Longlegs had Mrs.
Lippett bought her prunes here." Then
surround the card with stills. Work hard
on your newspapers for extra press
stories, taking larger advertising spaces
in payment. Bear heavily upon the chil-
dren scenes and feature the "drunk" that
followed the seance with hard cider.
Throughout use the billing "The best play
Mary Pickford ever had." Use this on
every announcement, and you will find
few to dispute the statement if, indeed,
there are any.
-Vdvertising Aids: Two one sheet, two
three sheet, one six sheet, one twenty-
four sheet, special star one sheet, three
slides, heralds, music cues, press sheet.
8x10, 11x14 and 22x2S photos for lobby
display. Set of press stills, one column
to half page ad cuts, window card, 22x28
cartoon in colors, special cartoon half
sheet in colors.
"The New Moon"
A Select Production of Powerful Con-
trasts in the Red Rule of Russia,
Presenting Norma Talmadge
At Her Best.
Reviewed by Louis Reeves Harrison.
POWERFUL, vivid and terrible in its
effects, "The New Moon" bares
much that is sensual and unscrupu-
lous in Russia's red enormities com-
mitted under the name of government,
at the same time holding attention
closely through swift dramatic action
wonderfully well visualized by producer
Joseph M. Schenck, Norma Talmadge
and a brilliant cast.
The power of this Select Production
comes very largely from the vitality of
its theme and from the dramatic oppor-
tunities afforded by actual mandates
issued in Russia. The structure of the
story is good, and its treatment im-
pressively realistic. When is added a
cast of exceptionally high order, the
values of "The New Moon" are many
and strong. The performance of Norma
Talmadge shows that she is constantly
improving as an artist. She keeps her
youth and beauty while gaining in
spiritual charm and in more subtle reve-
ft ■
^^^^^H^f
....^^H
Norma Talmadge
Makes us glad she doesn't rely solely
on moonlight in "The New Moon."
lation of mind and feeling. Pedro
Cordova as Michail dignifies and ele-
vates every moment of his impersona-
tion, as does Marc MacDermott as the
intense Lazoff. No less skilled are the
characterizations of cunning Kamenefif
by Charles Gerard, and brutal Kosloff
by Stuart Holmes.
The Story.
It is under the New Moon that Princess
Marie Pavlovna plights her troth to Prince
Michail at a grand ball in her honoi-,
though the Reds of Saranoff are gathering
under Kameneff, a pretended anarchist,
really in the pay of a foreign government
to ruin Russia. Marie is democratic in
a sweet way to the peasants, loved by
many of them, but Anarchist mob, led by
brutal Kosloff, a tool of Kameneff, in-
vades the palace on the night of the ball,
where Kameneff has gone as an uninvited
guest, and a scene of murder and pillage
follows. Michail makes one gallant fight
after another to save Marie, and finally
succeeds in sending her aw^ay ini a car-
riage, though he loses track of .her in
his own escape. He subsequently searches
for her in the guise of a peasant courier
with access to military centres. She does
not leave the province of Saranoff, but
hides in the village of Volsk, where she
purchases a grocery store with her jewels.
At her store Marie is accidentally recog-
nized by unscrupulous Kameneif, now^ in
love with her, though she does not know
him. He issues a mandate that all females
between 17 and .32 must register, and
Jlarie does so under her assumed name,
saippiosing it is for good work. The
women are terribly undeceived when they
find a second mandate makes them na-
tional property at the disposal of men.
They appeal to Marie at a moment when
Kameneff is within hearing. She sa.ys she
will appeal to Kameneff. Once she is
alone he reveals his identity and offers
to revoke the order if she will live under
his protection, only to be denied with
spirit.
There is now an orgy of brutalitq.
Kosloff ruins the daughter of Lazoff, the
potter, and Lazoff becomes an instrument
of vengeance when joined by Michail, who
has been told that Marie is the mistress
of Kameneff. He reads her innocence in
her eyes, and goes to her rescue when
she is arrested and taken to Kameneff's
headquarters. Lazoff chokes brutal
Kosloff, and his hand aims the pistol
that kills Kameneff, the latter having:
executed a group of women, his own
sister in the number. Michail and Marie
escape at last, to enjoy new freedom and
true happiness, though betrothed under
the unlucky new moon.
Cast.
Princess Marie I'avlovna, later known
as Sonia Sazonoff Norma Talmadge
Prince Michail Koloyar. .Pedro de Cordoba
Theo Kameneff Charles Gerard
Orel Kosloff Stuart Holmes
Vasili Lazoff Marc McDermott
Masha Lazoff Ethel Kaye
Leo I'ushkin Harry Sothern
Xadia Kameneff Marguerite Clayton
Story by H. H. Van Loan.
Scenario by Chester Withey.
Directed by Chester Withey.
Advertising Angles: Make all the use
ycui can of Miss Talmadge's name. Play
up the story as the first romantic play
dealing with the new Russia and its
gliastly evils. Use the line "Not a war
story, but a story of Russia after the
war." to carry home the fact that this
is not a left over from pre-armistice days.
I'rogram and Advertising Phrases: Pow-
• erful and Vivid Story of Russia Under
"Red" Rule.
Impressively Realistic Drama Based on
Vital Theme of Russian Problem of
Today.
Norma Talmadge Star of Intensely
Dramatic Story Dealing With the Ex-
perience of a Democratic Russian
Princess Under the Bolshevist Regime.
Advertising Aids: Two one-sheets, two
three-sheets, one six-sheet, one 24-sheet.
Window cards, 14x21. Heralds. Lobby
display photographs, 8x10, 11x14, 22x28.
Slides. Cuts, two one-column, two two-
column, one three-column, one one-half-
column cut of star and one one-column
and one two-column cuts of star.
More English Pictures
W. Arthur Northam's "Carnival" Ends
With the Best Picture Coming at
the Finish.
Reviewed by Walter K. Hill.
IN our last issue we referred to four
pictures sent here from England and
shown on the New York Roof, under
the chaperonage of \X. Arthur Northam.
Four more of these subjects were
screened Thursday and Friday, May 8
and 9, and the upshot of the whole
(Continued on page 122,'))
1224
THE MOVING PICTURE WORLD
May 24, 1919
Editor's Query: Has This Ever Happened to You?
It's the ever-changing, always new story told in Christie's comedy, "A Rustic
Romeo," with Patricia Palmer and Bobby Vernon.
"Jacques of the Silver North" Next Lewis Film
MITCHELL, LEWIS' coming Select pic-
ture, "Jacques of the Silver North,"
completes the list of three attrac-
tions which Select Pictures has announced
for the month of May. The production is
now finished, and will be distributed the
latter part of the month.
Pleasing in every detail, the produc-
tion will find particular favor with those
lovers of the beautiful outdoors who de-
light in viewing great stretches of virgin
North territory, ■with snows so deep that
human habitations are almost buried in
them, with long reaches of ice-crusted
open country, with mountain and valley
in their dressings of fir and pine. One
of its most exciting scenes is a seven days'
race over an unbroken snow field by tw^o
rivals, each traveling in a sled drawn by a
team of huskies.
".Jacques of the Silver North" was orig-
inally announced under the working tiv.'e
of "The Gulf Between." It is the third
production which Mr. Lewis has made for
Select.
Mitchell Lewis has the role of a half-
French, half-Indian trapper, trader and
prospector. It is one of these lovable
characters of the simple northwoodsmen
that have made Mr. Lewis so famous in
the last three years of his screen career.
The story deals with a young girl who has
gone into the North country with her
father and brother. Jacques meets them
when thoy are in trouble, and during the
remainder of the story he figures im-
portantly in their lives.
Norval MacGregor directed this produc-
tion, which was written jointly by Robert
North Bradbury and Frank Howard Clark.
Mitchell Lewis has assembled an excel-
lent cast headed by Fritzie Brunette, who
plays opposite him. The other members
of the company are Capt. C. A. Van Auker,
Murdock MacQuarrie, Edward Hearne,
James Gordon, James McDowe]] and Fred
Mack.
months with shrapnel wounds, was or-
derly to General AUenby on the memor-
able night of the capture of Jerusalem
from the Turks.
"The Busher" Charles Ray's
New Film a Baseball Story
ESPECIALLY timely just now when the
American game of baseball has again
re-established itself in the hearts
of the public and is enjoying the greatest
popularity in its history is the release on
May 18 of Charles Ray's latest Paramount
picture from the Thomas H. Ince studio,
"The Busher." In this picture, which
thousands of motion picture as w^ell as
baseball fans will want to see for the
simple reason, if for no other, that they
remember with great pleasure the young
star's wonderful characterization in a
previous baseball picture, "The Pinch
Hitter." The small-town atmosphere is
again present, and there are promised
several typical small-town events that
have never been utilized for screen pur-
poses before.
As the best pitcher in the bush league,
and a hired man in his sj)are time, Ray
gives to the screen another of those sym-
pathetic and human characterizations
which have given him such a unique place
in screendom. He is the only actual in-
terpreter of rural America; in his de-
pictions there is neither satire nor glori-
fication, but actual true-to-life represen-
tation.
Earl Snell, a Los Angeles newspaperman,
wrote the story, and the scenario was writ-
ten by R. Cecil Smith. The production
was made under the supervision of
Thomas II. Ince. Jerome Storm is the
director.
An».n«' il<-ro SupporlM Mn«Ief Kennedy.
Roger MacKinnon, a young Australian
actor, late of the Anzacs, the Australian-
New Zealand contingent that so distin-
guished itself for bravery in action at
Gallipoli, the Dardanelles, and in Egypt,
is in the cast that supports Madge Ken-
nedy in her newest Goldwyn production
under the direction of Clarence Badger.
Mr. MacKinnon, who only recently re-
turned from a British convalescent hos-
pital, where he was confined for some
>lel{iie KnKriiKr*'N CliincMe for "lOInio" Serial.
In order to obtain realism and genuine
<haracters for several scenes in the serial,
"lOlmo, the Mighty," being produced by
the Great Western Producing Company,
and for whicli tlie Universal has the ex-
clusive rights in the United States and
Canada, Henry McRae, who is directing
the picture, obtained the services of
several Chinese men to play tlie parts
allotted to those characteis. Mr. McRae
decided that instead of using the make-
up Amei'ican he would use the real char-
acters, and a trip through the Los Angeles
Chinatown resulted in his selecting the
men.
American to Release on
June 1 "A Bachelor's Wife"
\ MERICAN announces that "A Bach-
x\ elor's Wife," with Mary Miles Minter
in the stellar role, will be released
June 1. The production is one of the
most ambitious recently undertaken by
the "Flying A," revealing Miss Minter in
a distinctly new characterization.
"A Bachelor's Wife" is the screen title
selected for this refreshing comedy-drama,
to which the author, Joseph Franklin
Poland, originally gave the name of "The
Reign of Colleen O'Malley," later changed
to "Mary O'Rourke." It is believed that
the new title is not only a snug fit for
the story, but offers exhibitors a better
opportunity for catchy and effective adver-
tising.
The story concerns the amazing adven-
tures of a warm-hearted, spunky colleen,
Mary O'Rourke, who comes to America to
visit her cousin. Learning that Norah
is the mother of a baby and that the
husband had deserted her two years be-
fore, Mary sets out to effect a reunion.
Unknowingly, she becomes involved with
the wrong man.
The laughable and often embarrassing
predicaments in which she is placed when
circumstances force her to pose as the
baby's mother; the rumpus that is stirred
up when the bachelor's fiancSe is intro-
duced to his "wife"; the fiery scenes be-
tween Mary and John, she scorning him as
a deserter and he looking upon her as a
rank impostor; and the final adjustments
and confessions by which Mary is free
to be wooed and won by her cousin's
cousin, combine to make a picture of un-
usual interest and dramatic power.
Alan Forrest Is seen as Miss Minter's
leading man, and others in prominent roles
include Lydia Knott, Charles Spere, Mar-
garet Shelby and Harry Holden. The pro-
duction was directed by Emmett J. Flynn.
"Bigr Little Person" Is Mae Murray's Best.
One of the best Universal special attrac-
tions ever produced is the newest Mae
Murray picture, "The Big Little Person,"
according to Universal officials. This little
star whose versatility has been shown
in many pictures made for the Universal
again wins the heart of the picture patron
in her excellent character portrayal in
this new production. The producer's pre-
dictions are that this attraction will be
of great box office value. The picture is
five reels in length, and was adapted to
the screen by Bess Meredith from the
novel by Rebecca Cooper Eastman.
Supporting Miss Murray in the cast are
Claressa Selwynne, M. Rudolpho De
Valentina, Allen Sears, Mrs. Bertram
Grassby and several otlier players. The
attraction is scheduled for an early re-
lease.
Marie 'Waleamp Attends Rodeo.
"The Queen of 1,000 Cowboys" is the
latest title applied to Marie Waleamp,
Universal's serial star, as the result of
her exploits at the Fourth Annual Cali-
fornia Rodeo staged at Sonora, California
on May 3 and 4. Miss Waleamp was the
guest of honor at the big round-up of
Western events in which more than 1,000
covyboys participated.
Miss Waleamp led the grand cavalcade
around the arena, and herself participated
in many of the events. Director Jacques
Jaccard and a number of the Universal
cowboys accompanied the star. Several
thousand feet of film were shot, the most
thrilling of which will be used in Marie
AValcamp's next Universal production.
NortUrup'« 217th Assifniment.
Pauline Frederick's present Goldwyn
picture, in which Harry S. Northrup plays
an important part, represents the actor's
217th screen assignment. He has sup-
ported practically every star oh the
screen, not to mention almost as many
stage luminaries.
Mav 24, 1919
THE MOVING PICTURE WORLD
1225
series was but one picture, out of the
eight, that might be assuredly recom-
mended for exhibition in the United
States. Here follows reference to pic-
tures not included in last week's re-
port.
Cheerio Chams — Well, I'll Be Blowed.
This cartoon offering- might be said to
match the American newspaper cartoon
in animation — companion subjects to our
"Mutt and Jeff." Two character plays play
the leads, depending upon the style of
the average English "droll" of the music
halls to demonstrate their character. The
titles are slang of the strictly British type
and might not in every phrase be "caught"
by the American "movie fan." Displaying
the "Cheerio Chum" in this country would
be a needless hazard of audience dis-
pleasure. Dudley Buxton is the creator-
cartoonist.
"God Bless Our Red, White and Blue."
Six reels (Samuelson Films) marketed
by Jury's Imperial Pictures. The colors
mentioned denote three separate episodes
into which the six reels are subdivided.
Each story is independent of the other
and they might be shown as three sep-
arate offerings — if they were of a nature
appealing to our showgoers. But they
are not.
Only the Red Cross episode would have
any appeal to American's and in that case
thefe would be a wave of resentment at
the finish because the spectator could not
possibly understand why> the girl should
aid in his "get-away" a Hun who so
justly deserved capture. The other pair
of sub-issues are not of a nature, in the
writer's opinion, to warrant showing over
here — and there are too many reasons to
exact particulars in detail.
"Cheerio Chums — Hot Stuff."
The foregoing reference to this Dudley
Buxton cartoon series will serve as men-
tion of this one. The "chums" are fire-
men— members of the "fire brigade" as
England knows them — and their proceed-
ings through the cartoon "comedy" are
but mildly interesting.
"A Soul's Crucifixion."
Here is a rara avis among this collec-
tion of British films — the last and vastly
best of the lot displayed during Mr. North-
am's series on the roof. Had this subject
been screened first there would have been
more interest shown by the trade and all
concerned in the four days' adventure in
the realm of American opinion. Mr. Northam
wanted the "honest opinion of those pres-
ent" and the applause that marked the
finish of "A Soul's Crucifixion" was bet-
ter than any written or spoken verdict.
Again (as In all of the Northam show-
ings) the acting was excellent, although
an actress more possessed of the powers
of emotional expression might have made
more of the leading role than did the one
who played it. But in this we have only
praise for the woman who acted the part
— believing an actress of greater gifts
might have made more of her chances.
The men were uniformly excellent — indi-
vidually fine examples of the upstanding,
clean-cut type of Englishmen who so
dominate most companies in which they
appear. The titling would need but few-
changes to "put the picture over" for
Americans.
The story is strong, well told and runs
smoothly in its disclosures. Beautiful
scenery — England Is so rich In ancient
glories of nature and architecture — shows
pretty vistas and the interiors are rich
in furnishings correctly typify home-life
in that great land of homes.
There are trench scenes well enough
done to "stand up" for what little is re-
quired of them, and not enough of war
to annoy those who have had a sufficiency.
American exhibitors who desire a photo-
play that matches the best average of
programs would do well to consider "A
Souls Crucifixion" — and having done so
change the title.
"Come Out of the Kitchen"
A Delightful Paramount Comedy Pre-
senting Marguerite Clark in One of
the Most Versatile Roles She
Has Ever Played.
Reviewed by Louis Reeves Harrison.
ALWAYS bright where it is not
tender and genuine in feeling,
cheering from first to last in its
happy viewpoint, "Come Out of the
Kitchen," by Alice Duer Miller, is one
of the most thoroughly American stories
ever visualized, both in its mood and its
characterization. The story is of a
high-born Southern family in financial
difficulties, trying hard to meet home
problems. Devoted to an invalid father,
sacrificing all that has made life beauti-
ful to them -when the father's life must
be saved by a costly operation in New
York, they agree to act as servants in
their fine old ancestral home when the
place is temporarily leased to a North-
erner.
The situation of this aristocratic old
family of children acting as servants
to people less kind and appreciative
of our common humanity is one replete
with material both comic and tragic.
Heavy contributor to the joyous mood
of this Paramount comedy is Marguerite
Marguerite Clark
Champions the rights of spigots in
"Come Out of the Kitchen."
Clark, more vivacious, more versatile,
more persuasive than she has ever been,
a source of pleasure to the spectator
every moment she is on view. The
arbitrary lady of society portrayed by
Augusta Anderson is a fine piece of
work, and the entire company responds
to its opportunities, the*genuine colored
woman, "Mammy Jackson," true to her
role, even an accomplished cat furnish-
ing some of the amusement.
"Come Out of the Kitchen" will be
a factor in establishing the popularity
of moving pictures on the grounds of
good taste.
Cast.
Claudia Daingerfield. .. .Marguerite Clark
Elizabeth Daingerfield Frances Kaye
Paul Daingerfield Bradley Barker
Charles Daingerfield. . . .Albert M. Hackett
Mrs. Daingerfield May Kltson
Mr. Daingerfield George Stevens
Burton Crane Eugene O'Brien
Solon Tucker Frederick Esmelton
Randolf Weeks Craufurd Kent
Mrs. Faulkner Augusta Anderson
Cora Faulkner ".....Rita Spear
Mammy Jackson Frances Grant
Story by Alice Duer Miller.
Scenario by Clara Beranger
Directed by John S. Robertson.
The Story.
Claudia Daingerfield is the resourceful
little daughter of an old and invalid
Southern aristocrat. All that remains of
his property is a fine old country house,
barely maintained by Claudia, her sister,
Elizabeth, and brothers, Paul and Charles,
with Mammy Jackson, fat and a wonderful
cook, still loyal to the household. When
Father goes North to consult a great
physician, there is no money left. News
comes that a costly operation must be
performed. There is only one way the
expense can be met, to accept the offer
of a Northerner for temporary occupation
of the fine old place for three thousand
dollars, though he insists on -white serv-
ants. Claudia as cook, her sister as maid,
her brothers as butler and boy-of-all-
work, take the positions. Now ensues a
veritable comedy of domestic service, each
one doing a creditable part, Claudia strug-
gling with the cooking for an entire
family until she is compelled to call on
the services of fat Mammy Jackson and
keep her out of sight by ingenious and
highly amusing devices.
Claudia steers bravely through a stormy
.sea of trouble, meanwhile fascinating the
Northern men. Burton Crane gradually
falls in love with her, and thinks serious-
ly of taking Claudia out of the kitchen —
she is such a wonderful cook. He has
come upon a miniature of her, but it
disappears. He accuses the elder brother
of stealing it and discharges him. One
after another of the supposed servants
are discharged until only Claudia re-
mains. Then comes a telegram that her
father has survived a dangerous opera-
tion, and the brave little heart weakens
at last. Discovery of her true identity
and realization of her superb pluck leads
Burton Crane to ask her to be his wife,
with the happiest result that could be
expected.
Program and Advertising Phrases: Dainty
Marguerite Clark Star of Delightful
Screen Adaptation of Successful Stage
Drama.
Bright and Snappy Comedy of a Brave
Aristocratic Girl Who Became a Serv-
ant to Help Her Invalid Father.
Marguerite Clark as Charming and
Clever Cook in Clean-Cut Comedy.
Vivacious and Versatile Star in Story
of a Brave Girl Who Faced Mis-
fortune Unfiinchingly and Won Out.
Advertising Angles: Play Miss Clark
strong. Tell that the story is from the
well known novel which has been also
made into a stage play, but centre upon
the story itself for your appeal. 'Tell
that it is the story of a family of aristo-
cratic but impoverished Virginians who
rent their home, and tell some of the
things which happen, using such catch-
lines as "He fell in love with the cook,"
and other catch phrases hooking up with
the title.
Advertising Aids: Two each one, three
and six-sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one to three columns on star and pro-
duction. Advertising layout mats. Slides.
Press book.
"The Veiled Adventure"
Another Delightful Constance Talmadge
Comedy Released by Select.
Reviewed by Hanford C. Judson.
MANY things commend the new Se-
lect release, "The Veiled Adven-
ture," with Constance Talmadge.
In the first place the star remains her-
self and is in her acting as archly and
(Continued on page 1227)
1226
THE MOVING PICTURE WORLD
May 24, 1919
The Eggs Are Alarmingly Temperamental in This Pathe Comedy.
That's why Bebe Daniels has to get the proper tempo for Harold Lloyd
in "Before Breakfast."
Madge Kennedy in Picturization of Jerome Comedy
THE deliciously amusing possibilities
of "Strictly Confidential," the Gold-
wyn picturization of Jerome K.
Jerome's noted comedy, "Fanny and the
Servant Problem," are being developed to
their utmost by Madge Kennedy in the
new production now being directed in Cali-
fornia by Clarence G. Badger.
The comedienne's zest and enthusiasm
are augmented by the fact that to her
is .given the opportunity to recreate the
play in its fourth form. First it served
Fannie Ward for a season of the stage
of Wallack's Theatre, in New York. Then
it was novelized, vsrhich w^ould have suf-
ficed for a story of ordinary merit. But
the droll story of the little provincial
actress who married a lord and discovered
that all his twenty-three family retainers
were her own relations, w^ould not die.
The result was that "Fanny and the Serv-
ant Problem" found its third incarnation
in "The Rainbow Girl," the musical com-
edy sucess which crowded the New Am-
sterdam Theatre all last season.
This is not to be wondered at by any-
one who has read the scenario of the
Goldwyn production and compared it with
the manuscript of the stage play. The
screen version obviously allows greater
latitude in establishing the inherent sweet-
ness of Fanny O'Gorman, who later be-
comes the mistress of Bantock Hall in
Rutlandshire, and the narrow conserva-
tivcness of the twenty-three servants who
have contributed to its stifling formality
for generations. The wit and humor of
this state of affairs are admirably re-
flected on the screen by means of graphic
bits of acting and keen titling, and the
inimitable viewpoint of Jerome K. Jerome
bids fair to bo popularized even further
by Madge Kennedy and her clever aides.
Splendid interiors, in keeping with the
rich and dignified character of Bantock
Hall, have been designed for "Strictly
Confidential" by Hugo Ballin, and corre-
spondingly beautiful approaches to the
residence have been found by R. C. Moore,
Goldwyn's location expert. The cast in-
troduces Herbert .Standing to Goldwyn
pictures, besides affording John Bowers as
i>ord Bantock an opportunity to surprise
his admirers with a characterization ut-
terly oi)posed to his excellent Rid.v Scar-
boro in Mabel Normand's ".Sis Hopkins."
The artistic excellence of the production,
directed by Louis Jlercanton, and the un-
affected sweetness and emotional beauty
of the star have called forth abundant
praise. So great has been its drawing
power that return dates have been played
and original bookings extended. It cap-
tured Los Angeles when it w^as booked
for one week at Quinn's Rialto, begin-
ning April 27.
Holmes Films Little Known
Features of Filipino Life
THE entertainment standard set by the
recent Paramount - Burton Holmes
Travelogues is more than maintained,
it is said, in the current release, "Tagalog
Toilers of Luzon." This picture takes one
a long distance from the centre of the
recent war activities and pictures in the
most graphic fashion some of the little
known features of life in Luzon. The
Tagalog rice farmer is a hustler, and
doesn't pray for his daily rice, but gets
out and works for it. The camera fol-
lows the course of production from the
time the farmer begins cultivating his
paddy fields until the rice crop is
harvested.
The camera has also caught interesting-
scenes showing how the rice is hulled.
Still other features of genuine interest
are those showing how the natives obtain
salt from the ocean and how the cacao
industry is carried on. A forty-pound
breadfruit which would provide an en-
tire family with its meals for a day or
two is also shown.
"Infatuation" Captures liOH An(;cleN.
Gaby Deslys, it is estimated, has
reached a higher degree of popularity
through the phenomenal drawing power
of "Infatuation," issued as a Pathe special.
liBrry Senion in Role of Detective.
Larry Semon is seen as a house detec-
tive iii "Passing the Buck," his newest
comedy to come to the screen. The pic-
ture is set for release May 12. What
with pretty wo»6n lounging around the
lobby, T>arry's existence as a secret guar-
dian of a hotel is all roses until a valise
filled with jewels is left in his hands for
safekeeping. Larry locks it up in the
hotel safe, but not before crooks have
caught a glimpse of the gems. Thence-
forth every art and artifice is employed
by them to separate Larry and the hotel
from the jewels. A chain of incidents as
exciting as they are laughable follow.
Pretty Lucille Carlisle appears opposite
.Mr. Semon, with greater opi)ortunilies
than ever to display her charms of man-
ner and person.
Many Prominent Players in
"Fools and Their Money"
IX MORE ways than one the new Metro
vehicle for Emmy Wehlen will be a
production worth while. In the first
I)lace, Miss Wehlen herself is steadily be-
coming more and more of a screen at-
traction; secondly, the story of "Fools
and Their Money," by E. Forst, is a com-
edy of the new^ly-riC|h, treated from a new
angle, and thirdly, the cast supporting
the comedienne is an all-star aggregation
of artists of the stage and screen under
direction of Herbert Blache.
The role of Miss Wehlen's leading man
is in t'he hands of Jack Mulhall, a young
actor who has acquitted himself w^jth the
highest honors in many of the silent
drama's best offerings. Charles Hill
Mailes essays the role of the star's father.
Tliis actor's record of character creations
behind the footlights is a remarkable one,
including parts in such productions as
"The Squaw Man," "The Clansman" and
"The Oath." He has also toured the coun-
try for some years in vaudeville and all
the popular Shakesperian plays.
When Charles Frohman produced "The
Prisoner of Zenda" the original cast in-
cluded the name of an actor who, with the
initial performance of this famous play,
proved himself a comedian with a brilliant
future on the stage. His name was and is
.John Steppling. Mr. Steppling has a . fat
part with Emmy Wehlen in her new pic-
ture, which gives him ample scope for his
inimitable comedy talents.
AVilliam V. Mong, a veteran of the stage
and now a regular Metro player, had the
very distasteful role of a deceitful em-
ployer in IMiss Wehlen's recently com-
pleted romantic comedy, "The Amateur
Adventuress." Mr. Mong has a much more
pleasing part in "Fools and Their Money,"
being cast in .the character of Martin
Tompkins, a newly-rich contractor who
eventually becomes the father-in-law of
the star in the story.
The ingenue part has been assigned to
Betty Peterson. Miss Peterson is a little
.San Franciscoan who has had considerable
stage and vaudeville experience in light
comedy roles.
The exceedingly funny role of the con-
tractor's wife, whose good fortune dis-
torts her tired brain, is assumed by Miss
Gerard Grassby, who makes her first ap-
pearance in Metro pictures in "Fools and
Their Money." Miss Grassby has long
been identified with important comedy
parts in the farcical two-reel releases
which have developed so many of our best
players.
I'roniineiit Cast in Slage >\ Onu'n'.s Film.
Followers of the stage and dramatics,
as well as the enthusiasts of the screen,
will be treated to some exceptional talent
in the Stage Women's War Relief pic-
ture now being made under the title of
"Tom's Little Star," and which will be re-
leased through the Universal Company.
"Tom's Little Star" is the eleventh of the
series of twelve being made for the Stage
Women's War Relief under the direction
of Eugene Spitz, George Terwilleger and
Louis Dunmyre. The cast as has been
announced includes Constance Binney, Otis
Skinner, Henry Miller, Blanche Bates,
William Jefferson, Wheeler Dryden, Henry
Hull, Lucia Moore, John W. Cope and
Daniel Frohman.
"Tt»o \>'onien'' Holding Its Own.
"Two AVomen," latest release of the
Vitagraph .\nita Stewart productions con-
tinues to hold a prominent place on the
current screen. Reviews received in the
Vitagraph home offices, as clipped from
newspapers the country over, indicate
that its pastoral charm, aside of its un-
mistakable dramatic appeal, is an element
of especial attractiveness to photofans.
Ralph Ince directed the picture and
George Randolph Chester edited the story.
Mav 24, 1919
THE MOVING PICTURE WORLD
1227
piquantly charming in this as in any of
her other releases. What a pretty scene
she makes ! Give her a chance to put
over a comedy situation and she will not
fail to make the most of it and in a ro-
mance she is altogether desirable. This
story is a pretty romance and is rich in
comedy. It is not the best vehicle this
player has had, but it surely serves her
well and may be counted as a good sub-
stantial attraction. ^
The direction is by Walter Ecfwards.
who is certainly able in comedy. The
sets as usual go perfectly wi.th the story
and the players. It will be counted by
the discriminating as a charming pic-
ture.
Cast.
Geraldine Barker. ... Con.stance Talmadge
Richard Annesly Harrison Ford
Reginald Crocker. . .Stanhope Wheatcroft
Mrs. Montrose Vera Doria
Mile. Hortense Rosita Marstini
Mr. Barker T. D. Crittenden
Fred Barker Eddie Sutherland
Diana Barker Margaret Loomis
Eve Gardiner Vera Sisson
Story by Julia Crawford Ivers.
Directed by Walter Edwards.
The Story.
In the new Select picture, "The Veiled
Adventure," the heroine, Geraldine Baker.
a rich society girl, is engaged to Reginald
Crocker, "the catch of the season." She
finds that he is flirting with Mile. Hor-
tense, a beauty parlor woman whose grey
veil Geraldine has taken from his over-
.(lat pocket.
Geraldine hires the parlor for a week.
Reginald stays away. He is with Hor-
tense. Dick Annesley, friend of Geral-
dine's brother, gets his nails manicured
at the parlor. Geraldine comes to the
family seaside home and meets Dick, who
is astonished. She finds him wholly by
her brother's description something of a
prig.
The engagement of Geraldine and Reg-
inald is to be formally announced in ont'
week. She had determined on giving
Reginald a lesson, and while she is at the
lesson business she decides that she might
as well give one or two to the prig, Dick,
especially as an elderly woman is trying
to catch him and it will do him a service.
Money and jewels are missing, and Ger-
aldine's father has an alarm installed.
Geraldine makes Dick tliink that she has
stolen the money, and gets him to replace
it. This situation is worked up with a
richly varied change of comedy incident.
Dick gets caught and so that Geraldine
won't be suspected, admits that he stole.
He is ordered out of th.e house. Geraldine
meets him on the beach and an elope-
ment is planned. Reginald is given the
cold shoulder in a public way.
Program and .Vdvorti-slng Phrases; Charm-
ing Constance in Clever Comedy.
How the Discovery of a Grey Chiffo'n
Veil in a Man's Pocket Led a Girl into
a Romantic Adventure.
The Story of a Girl Who Started to
Teach Her Fiance a Lesson and Ended
by Learning One Herself.
The Amazing Adventure of a Sprightly
Girl, in Which a Veil, a Manicure Shop,
the Moon, Stolen Jewels, and Romance
Figure Prominently.
Advertising Angles: Plaj- up Miss Tal-
madge and bear heavily upon the story
angle. You have several high points to
work from, the "lesson" Geraldine sought
to teach, the discovery that she loves one
man and is engaged to another, her novel
way of abolishing a rival by buying her
beauty shop and the beauty shop itself.
Tell of the extensive set and the revelation
of the hidden mysteries of the beauty fac-
tory. You can work this last angle two
ways, telling the men to come and see how
the girls do it, and telling the women to
come and learn the secrets from Mile.
Hortense. If your lobby permits, you
might set up a couple of manicure tables
with volunteer girls working for the bene-
fit of some charity, patriotic or otherwise.
.Vdverti.sinfj .Vids: Two one-sheets, two
three-sheets, one six-sheet, one 24-sheet.
Window cards. 14x21. Heralds. Lobby
display photographs. SxlO, 11x14, 22x2S.
Slides. Cuts, two one-column, two two-
column, one three-column, one one-half-
column cut of star and one one-column
and one two-column cuts of star.
"An Amateur Widow"
Zena Keefe and Hugh Dillman Give
Fine Performance in Meritorious
World Comedy.
Reviewed by ilargaret I. MacDonald.
ONE of the season's most attractive
comedies, "An Amateur Widow,"
appears on the program of the
World Film Corporation, and features
Zena Keefe with Hugh Dillman and a
competent cast. The main comedy situ-
ation of the picture is good, and con-
sidering the production as a whole, it
is one that will please the average
audience and afiford many laughs.
The opening scenes of the picture
labor somewhat under a weight of
detail which becomes tiresome. There
is too obvious an attempt to impress
the spectator with the over supply of
heiress Rhoda Canby's relatives. But
before the production reaches its middle
stages it has swung into a happy gait,
with increasing action and fun to the
end. Zena Keefe is particularly at-
Zena Keefe
Weighs a heavy problem
Amateur Widow."
"An
tractive in the title role, and Hugh
Dillman puts over the part of Irving
Mason in good style. One of the pleas-
ing characters of the picture is that of
Aunt Chloe played by Pauline Dempsey.
Cast.
Rhoda Canby Zena Keefe
Irving Mason Hugh Dillman
James Potter Jack Drumier
Stanley Potter William Black
Aunt Chloe Pauline Dempsey
Mrs. Green Florence Ashbrooke
Story by Joseph Franklin Poland.
Directed by Oscar Apfel.
The Story.
The pretty young heiress, Rhoda Canby.
in the story, "An Amateur Widow," is
well looked after by a score of poor
relatives, all of whom add a share to
the unhappiness of her lot, and hope to
find permanent shelter under the wing
of her fortune.
After suffering from the eccentricities
of Uncle Silas, Aunt Elizabeth. Cousin
Hepsibah and various other relatives, she
decides to run away, and is accompanied
by her old nurse. Aunt Chloe. At the
same time Irving Mason, a writer, who
has been posing as a chauffeur partly
for the purpose of having a chance to
be near the pretty girl who has led him
to believe that she is Rhoda Canby's
secretary, falls from grace by getting in-
toxicated. The ticket that he has ordered
and has not been able to pay for is taken
by Aunt Chloe, resulting in their going
to Irving Mason's home town.
The artist, shanghaied as he is about
to commit suicide, leaves a note in hi.?
coat on the wharf, which gives rise to
a newspaper notice of his death. Rhoda,
who must assume another name for the
time being, takes the name of Mrs. Irving
^Mason, not knowing that it is the name
of the young chauffeur with whom she
has fallen in love. Just when she is
feeling elated over being free of rela-
tives. Mason's uncles, who have the gen-
eral store, hear that their nephew's widow
is in town. They force her to accept their
protection, and she becomes a valued
member of the family, and of the store
staff. One day a fire occurs in the store.
Irving Mason, who has returned and has
been working at his profession in secret,
comes on the scene to introduce the most
interesting situation of the story, and to
marry the heiress.
i'roKrani and .\dvertising Phrases; Zena
Keefe Was Only an Amateur Widow
But When It Came to Winning Hearts
She Was Strictly Professional.
She Posed as the Widow of the Man
She Loved And It Lead To Their
Marriage and Happiness Ever After.
Her Relatives Bothered Her Until She
Decided to Run Away and Be a
Widow. Zena Keefe Is the Widow in
Charming World Comedy.
.She Donned Widow's Weeds to Escape
Her Relations and Then She Sold Ties
and Men's Weeds in a Haberdashery.
Poor Relations Lead Zena Keefe Into
Complications of Relations in One of
Most Pleasing Comedy Romances of
Season.
Advertising Anji;Ies; Play on Miss Keefe's
long established popularity for all you
lan get out of it. Then work on the
title. Try such stuff as "She isn't a grass
widow nor one of the sod variety. She's
just an amateur and she didn't even have
good luck to pick a dead one. He was
\ ery much alive. See the trouble it gets
her into." "Beware of widows — except
amateurs." Hammer on that angle with-
out telling much of the story and use
cuts to build up with.
Advertising: Aids: Two one-sheets, two
three-sheets, two six-sheets, two eight-
sheets and one 24-sheet. Eight 8x11 black-
and-white, eight 11x14 colored, and two
22x28 colored lobby displays. One two-
column cut, tvyo one-column cuts. Slides.
"All Wrong"
Pathe Five-Reeler in Which Bryant
Washburn Plays Role of Matri-
monial Theorist.
Reviewed by Margaret I. MacDonald.
THE delicate question of marital re-
lations becomes the subject of a
five-reel comedy, "All Wrong," for
Pathe; and it remains for the individual
to answer the question of its appro-
priateness to the theatre program.
The production is well made, and the
role of the theorist husband, whose
predicaments are many, is played in a
spirited fashion by Bryant Washburn ;
while Mildred Davis as the unhappy
victim of her husband's theories, is as
sweet a young wife as could be wished
for. The picture is artistically set, and
its situations are worked out in a
thoroughly consistent manner; and
only in one or two instances do some
[Conainupd cm page 1229)
1228
THE MOVING PICTURE WORLD
May 24. 1919
It's Not so Bad Being Caught with the Above Goods in "Circumstantial
Evidence."
Bill Parsons in his Goldwyn comedy of the above name thinks it's all a
matter of form, anyhow.
Rogers Indorses "Break the News to Mother"
CHARLES R. ROGERS, director of sales
for Select, has just sent to Select's
branch managers in twenty-one cities
throughout the country a letter in which
he enthusiastically indorses the box-office
possibilities of the special attraction,
"Break the News to Mother," which has
been acquired by Select Pictures Corpora-
tion for distribution.
Says Rogers: "Thousands upon thou-
sands of soldiers are coming home these
days. 'Break the News to Mother' links
up with this, though there is not a single
battle scene in the film, nor has it any
reference to the war.
"Mother love is the keynote of the
picture, but it has a highclass romance
as well. It carries a big punch. It is
the kind of picture that starts growing
on you from the first, and by the time
it is ended your heart is in your throat."
It is true that the production does not
deal in any way with the war, and al-
though at the very end the picture's
leading juvenile — he can scarcely be called
a hero — is seen in an army uniform, the
fact Is emphasized in all publicity and
advertising aids that this is not a war
picture, but a story of village life. It Is
a picture of peace and quiet, of human
faith and of mother love.
Select is releasing the picture at once,
prints having already been shipped to
all exchanges. Advance bookings in the
Metropolitan district of New York fore-
cast the picture's success in that territory.
The cast Includes Pearl Shepard, Gert-
rude Berkeley, Alice Gerard, Forrest
Robinson, William Bailey, Louis Stern.
Joseph Smiley and Chester Barnett.
Raymond Bloomer plays the part of
the young boy of a lovable disposition
but careless habits, who brings great
sorrow to the old mother's heart.
of a Boy Scout." This film is oflficially in-
dorsed by the Boy Scouts of America and
should be an interesting and valuable ad-
dition to the program of any theatre for
this particular week.
Already a great many requests for
bookings on the picture for this particular
week have come to the World branches
and all exhibitors are urged to apply
early for bookings.
World Film Relpn Boy Scout Week.
President Wilson, in a proclamation
Just made public, has recommended that
the period of June 8 to Flag Day, June
14. be observed throughout the country
as "Boy Scout Week" for the purpose of
strengthening the work of the Boy Scouts
of America. In connection with this ob-
servance of this important event all World
Film Corporation branches are fully
equipped to co-operate to the highest pos-
sible degree with the movement by the
use of the World Picture, "The Adventures
Locale of "Mints of Hell"
Makes It Good Summer Film
NOT in the long career of William
Desmond, starring in Jesse D. Hamp-
ton productions, released by Robert-
son-Cole through Exhibitors Mutual, has
this actor appeared in anything like this
next production. "The Mints of Hell." The
Desmond smile will be missing from the
face of Dan Burke, the character por-
trayed by Desmond in this production, for
the- role is one vs'hlch requires serious
interpretation.
Coming at a time when the balmy
spring turns into the hot days of summer,
"The Mints of Hell" will be an exception-
ally pleasing offering, because of its locale.
Most of the exteriors were taken during
a snow storm in the Sierra Mountains In
California.
Aside from the scenic beauty of this
offering, .lesse Hampton has moulded a
production for Robertson-Cole that will
stand the most severe test for dramatic
effect. Dan Burke is a character who
will be admired by any person who loves
a tw^o-flsted, red blooded man. and where
is the person who doesn't? As imperson-
ated by Desmond. Burke is made a living
creature, who from the very outset, when
he begins his fight for fortune until he
ultimately wins it and the "handsomest
girl in the gold country." retains the sym-
pathy of his audience.
Vivian Iliche Is the girl, the daughter
of "old man Chaudiare" and gives an In-
telligent performance.
Others in the cast are Ed. Jobson,
Charles French. Jack Richardson. Mary
Mclvor (in real life Mrs. Desmond);
Frank Lanning, J. J. Franz. Tom O'Brien,
Mrs. A'Costa and Walter Perry.
There are several fights which are real
fights, a statement which can be verified
by Jack Richardson, the heavy.
Carmen Phillips in Cast
of "Man Who Turned White"
ATTENTION to detail which will be
found paramount in the first Sup-
erior Picture, "The Man Who Turned
White." starring H. B. Warner, which
Robertson-Cole will release next month
through Exhibitors Mutual, extended par-
ticularly to the selection of Warner's sup-
porting players.
One of the cleverest touches in the pro-
duction was given by Carmen Phillips,
who plays the part of Fanina. Miss Phil-
lips comes to Shadowland from the oper-
atic stage. So as Fanina, the dancing girl
of the desert, she does one of the most
graceful "bits" ever seen on the screen.
Perhaps her costume is somewhat more
abbreviated than one would look for in a
ballroom except at the Hotel Des Artistes,
but it certainly cannot be found offensive
to the most fastidious.
Walter Perry, who made himself a name
as one of the most versatile character
actors on the West Coast, has another
prominent part. Perry has frequently
been seen in William Desmond pictures.
No matter how heavy the film play, no
matter how tense the situation, a bit of
character work by Perry injected into the
actions throws a ray of light over the
darkest shadow.
Wedgewood Nowell. who plays Capt.
Beverly, "a moral coward, but a coura-
geous soldier." is well known as a heavy.
Jay Dwiggins is M. Mirabeau, the mer-
chant of Mzab.
Eugenie Rorde, a favorite of other days
of screen lore, reappears before the camera
as the wife of the Merchant of Mzab, but
has only a brief part to perform.
Simplex Sales Break All Records.
The month of April, from the very first
day until the calendar pad indicated a be-
ginning of a new month, saw unprecedent-
ed activity at the Simplex factory. Owing
to the rush of orders that poured in, com-
pelling the working of day and night
shifts and making necessary immediate
changes that would ordinarily have been
made in the course of several months.
When the month's sales were checked up
it was found that the record for April
sales was not only broken, but badly
smashed.
This month also saw many Important
changes in the plant, one of them being
the segregation of the intermittent de-
partment. Owing to the extreme care re-
quired in the making and assembling of
this important detail to the Simplex Pro-
jector a separate- room has been allotted,
this department, where a maximum of
daylight, quiet and even temperature pre-
vails.
Liived vrith 0|?nlnlla Sioux.
Clark Comstock, who plays a character
role in the picturization of Stewart Ed-
ward White's "The Westerners." just com-
pleted for Great Authors Pictures, Inc.. by
Benjamin Hampton, has lived among the
Indians at the various reservations. For
some time he lived in the country of the
Ogalalla Sioux Indians, with which the
story of "The Westerners" deals. For
this reason Mr. Comstock is serving In a
technical capacity, as well as his part of
the Ogalalla chief, "Lone Wolf." "The
Westerners" wil be distributed by Hodkin-
son.
KlnogrramN Show Start of Ocean Flight.
The principal feature in the latest Issue
of Klnograms is, of course, centered
around the challenge of the United States
for the honor to have the first "heavier
than air" machine to fly across the Atlan-
tic. The start of the naval machines from
Rockaway, Long Island, to Halifax on the
first leg of the journey is shown with pic-
tures taken from an aeroplane that escort-
ed the flyers on the <irst part of the trip.
iMay 24, 1919
THE MOVING PICTURE WORLD
1229
of the players exhibit over-anxiety in
putting over certain points entrusted
to them. It is a production that is
liable to have a good run, and will be
much improved by a suitable musical
setting.
Cast.
Warren Kent Bryant Washburn
Betty Thompson Mildred Davis
Donald Thompson Charles Bennet
Mrs. Donald Thompson Helen Dunbar
Randolph Graham Fred Montague
Ethel Goodwyn. . . .Margruerite Livingston
Story by Mildred Considine.
Scenario by Jack Cunningham.
Directed by William Worthing and
Raymond West.
The Story.
Warren Kent, the young man of orig-
inal ideas in "All Wrong," believes that
a husband and wife should live apart on
the unending courtship idea. He marries
a pretty young girl, takes her on a honey-
moon trip, and orders two rooms pre-
pared at the hotel, one on the second
floor and one on the roof. Arrived home
he takes two separate apartments, visit-
ing his wife only on Wednesday evenings
■ as of old, which results in the bride be-
coming very unhappy. One day, because
of his inability to land a certain order,
he finds himself fired from his job. He
immediately slackened up on his theories
and seeks Betty, and in her absence looks
in her work basket and finds some baby
clothing in the making. The overjoyed
husband hurries forth to try again to
land the order over which he lost his
job, succeeds, and becomes reinstated in
his old position. With his commission in
his pocket, he decides to be a generous
father, and buys a storeful of toys for
his prospective heir. His next meeting
with Betty reveals the fact that the baby
clothes were for the child of her laundress.
Complications arise at this point of
the story. The mother-in-law mixes mat-
ters up when she sees a girl friend of
Betty's talking to Warren, her suspicions
being increased when she finds them both
at Betty's apartment. When the matter
is cleared up Warren's theories have been
cast to the winds, and Betty announces
that she is now making clothes for their
own family.
I'rosrain and Advertising Plirasea: Bryant
Washburn Tries His Pet Theory of
Unending Courtship, But the Plan
Meets With Disaster.
As a Salesman He Was Original But
As a Husband He Made a Dismal
Failure in the Matrimonial Romance,
"All Wrong."
The Husbandless Wife and the Wife-
less Husband Are the Result of The
Unending Courtship Idea in Pathe's
"All Wrong."
-Married or Unmarried: That Was the
Question With Bryant ^Vashburn and
His Pretty Wife in Pathe Romance.
Matrimony Without Marriage Is a Queer
Situation, But Bryant Washburn Was
Original and He Created It in "All
Wrong."
Advertising Angles: Play up Washburn
and make a noise about the title. Of
course you will use "All Wrong is all
right." but get other angles for the same
stuff. Start in a couple of weeks before
the showing with slides such as "There
is a hole in the pavement at Main and
Cross street. It's all wrong." Play up
three or four kicks a day, if you can
think of enough, and don't tell what the
idea is when people ask. You can do
the same thing in your daily advertise-
ment, if you have one, stopping when
you start to advertise the play. For the
story angle the Unending Courtship is
a novel idea. Work it up strong, but
not too sensationally.
Advertising Aids: One one-sheet, two
three-sheets, one six-sheet, one 24-sheet.
Lobby displays. 11x14, both in sepia and
color: also 22x28. Slide. Campaign book
Cuts.
"Virtuous Sinners"
Pioneer Has Photoplay of Unusual
Name But Ordinary Value in Fea-
ture With Wanda Hawley.
Reviewed by William J. Reilly.
Pioneer's production, "Virtuous
Sinners," has nothing unusual to
back up its somewhat novel title.
Its novelty* ends with the name. The
story lacks a definite plot element. The
threads of incident are woven around a
mission in the slums, and the love inter-
est, instead of dominating, is put into
the background by an accident to an old
man and the subsequent question as to
whether he will live or succumb. Much
footage is given the mission scenes
which might have been put to advantage
to some escapades of the gentleman-bur-
glar hero or to some sub-plot which
would have created the missing sus-
pense element.
The redeeming features of the pro-
duction are Wanda Hawley's personality
and an exciting chase following the
hero's "dream" escape from prison.
Cast.
Hamilton Jones Norman Kerry
Dawn lOmerson Wanda Hawley
Eli Barker Harry Holden
"Twenty Years" McGregor .. Bert Woodruff
Directed by Emmett J. Flynn.
The Story.
Hamilton Jones is a society burglar
in Pioneer's "Virtuous .Sinners." His
Wanda Hawley
Furry bit of femininity in Pioneer's
"Virtuous Sinners."
friends, of course, do not suspect him. He
is attracted one night by a beautiful voice
coming from out the "End of the Trail"
mission, and entering, he finds that it be-
longs to Dawn Emerson. .Dawn is a waif
whom McGregor and Eli Barker, the di-
rector of the mission, had picked up one
night on the streets.
Jones falls in love with Dawn, but con-
tinues his burglarizing practices, even
though he appears every night at the
mission. He is caught one night enter-
ing a house, is tried and sentenced to
prison. Barker intercedes with the gov-
ernor for him through the judge, and Jones
is released "under the custody of Dawn."
McGregor, a kindly character, is lost sight
of in the latter part of the story. In
the earlier part he is run over by Jones'
car, and the heart strings are played
upon as he hovers between life and death,
finally recovering. It is for an operation
'o save McGregor's life that Jones takes
the final chance.
I'rogram and Advertising Phrases: Life in
the Slums Depicted in Photoplay of
East Side Mission Starring Wanda
Hawley.
He Was a Society Crook But Her Faith
in Him Kept Up His Spirit Even in
the Shadow of Iron Bars.
She Was Rescued from the Streets, and
She in Turn Pulled Him from the
Slough of Despond.
Out of the Night Came a Voice and It
Led Him to the "End of the Trail"
Mission and the Beautiful Influence of
Woman.
Story Woven Around Mission Whose
Head Believed in Hot Coffee With
Salvation.
.Vdvertising Angles: Play up the stars
and work on the ethical angle of the
story. Ask if a worthy object ever con-
dones, a crime. Tell that Jones stole in
order to get money for an operation that
would save life, and ask if it was right
to steal. Work strong on this angle. It is
your best approach. For a window dis-
play show a broken pitcher and a card
reading "The pitcher that went once too
often to the well. Hamilton Jones, gen-
tleman crook, decided to go straight for
the sake of the pretty mission worker, but
he planned just one more raid and the
police got him. His object was worthy,
but does a worthy object ever justify
crime? See Virtuous Sinners at (house
and date) and see if you can say 'yes.' "
.Vdvertising .Vids: Announcement slide,
press sheet, cuts and electros, music cue
sheet, 8x10, 11x14 and 22x28 photos, two
one-sheets, one three-sheet, one six-sheet,
.md one twenty-four-sheet.
"The Coming of the Law"
Tom Mix in One of His Best Fox Pic-
tures Shows Kind of Man Who
Brings Law.
Reviewed by Hanford C. Judson.
SPECT.^TORS are pretty sure to think
the new Tom Mix picture by Fox,
five reels, is the best he has done
and the best and most virile of its kind
that anyone had done. Tom Mix plays
Kent Hollis, a tenderfoot of the Roose-
velt type, who brings law and order
into a rough and evil frontier commun-
ity. One of the characteristics of the
picture is that nothing is left undone
by the star and his support, either of
pain to themselves, or personal danger
or rough work, to make the film a real
l)icture of the thing it was desired to
produce. Every player in it deserves
liigh praise; for all have given them-
selves wholly to the making of the pic-
ture.
Jane Novak, the leading woman,
as the lightly built and pretty heroine,
not only acts emotional moments sin-
cerely, but puts up a tiger-cat of a fight
with Yuma Ed (Pat Chrisman) sent by
the villain, Dunlavey (George Nicholls),
to capture her. Sid Jordan, as Neil
Norton, and Charles Le Moyne, as Ten
Spot, are admirable western types. Tom
Mix is perfect. He goes the limit to
make the picture, and the result is an
unqualified success. Here is a western
worth any advertising and sure of mark-
ed popularity and long runs. Arthur
Rosson knows how to put on a real
western.
Cast.
Kent Hollis Tom Mix
Nellie Hazelton Jane Novak
"Big Bill" Dunlavey George Nicholls
Judge Graney Jack Curtis
Neil Norton Sid Jordan
Potter B. M. Turner
"Ten Spot" Charles L,e Moyne
"Yuma Ed" Pat Chrisman
(ContiMied on page 1231)
1230
THE MOVING PICTURE WORLD
May 24, 1919
"Woman Thou Gavest Me" Is an Artcraft Special
ONE of the most vital problems that
could possibly arise in marital re-
lations was developed by Hall Caine
in "The Woman Thou Gavest Me," and in
the picture version of this novel, which
will be released as a Paramount-Artcraft
Special May 25, a graphic portrayal of a
situation that cannot but arouse contro-
versy and speculation seems to have been
handled, from all accounts, with consider-
able skill by Hugh Ford, who produced the
picture.
Take a beautiful ^voman, one who, de-
spite her lowly birth, combines a natural
charm with a culture rendered possible
by her father's acquisition of wealth, force
her into a hateful marriage with a scion
of the nobility, who is a rake and a lib-
ertine— then, after she has refused to be
more than wife in name — conceive of an
early and real love re-entering her life —
and you have the situation in a nutshell,
so to speak.
The question immediately suggests it-
self— to whom does she belong, spiritu-
ally? Certainly the law finds her the wife
of one man, but every natural impulse
and even her own moral sense propels
her to the arms of another. The question
then resolves itself into this: "Was she
justified?"
Does Not Oppose Law of Marriage.
The argument is used that marriage was
never intended to become a law of the
Turks — woman was not intended to be-
come a mere chattel. It is against the
misapplication of the marriage covenant
and not the law itself that the picture
inveighs.
Katherin MacDonald is the woman,
Mary; Daniel, her father is played by
Theodore Roberts; and the role of the
rake. Lord Raa, is in the hands of Jack
Holt and Milton Sills is Conrad, the other
man. The part of the affinity of Raa is
played oy Fritzi Brunette.
The settings cover India, Africa, Egypt,
Englana and other parts of the British
Isles, ana in addition, the Antarctic.
Start W^ork on New Mary MaeLaren Film.
The big event of the week at Universal
City has been the starting of production
on "The Petal on the Current," the Fan-
nie Hurst Cosmopolitan novelette in which
Mary MacLaren will star and which is
being directed by Tod Browning. Miss
MacLaren's leading man will be Robert
Anderson, -who first rose to prominence as
Monsieur Cuckoo in the Griffith produc-
tion, "Hearts of the World," and who
reached the zenith of his screen fame in
Allen Holubar's production, "Hearts of
Humanity."
In the picture Miss MacIJaren will be
seen as a department store girl of New-
York's East Side, who, buffeted about
roughly in the sea of fate, eventuall>-
finds happiness in the arms of the man
she loves. Fritzie Ridgeway and Ina
Claire are in support of the star. Walde-
mar Young prepared the script for screen
adaptation.
"Price of Innocence" To Be
Seen in Every Key City Soon
FIRST run presentations of "The Price
of Innocence," initial production of
the Buffalo Motion Picture Corpora-
tion, of Buffalo, in which Stella K. Talbot
is starred, will be given in every key city
in the United States within the next two
weeks.
It already has received its premier of a
week's run at the Washington Theatre,
Detroit, to exceptional patronage, and a
season of seven days to big business at
the Strand Theatre, New Orleans. It
opened for week runs on Sunday in Cleve-
land and St. Louis. The remaining key
oity engagements will be played next
week.
The Buffalo Motion Picture Corporation
is headed by Frank L. Talbot, a former
exhibitor and well known showman, as
president. Mr. Talbot was one of the first
of the producers for the legitimate stage
to enter the ranks of motion picture ex-
hibitors. He used the Hippodrome Thea-
tre in St. Louis to introduce the new art in
that territory. Last fall, in Buffalo, he
was given the opportunity to work out
the production ideas acquired in his years
of experience as an exhibitor. The Buffalo
concern -was organized and financed by a
number of prominent bankers and busi-
ness men there. "The Price of Innocence"
was chosen as the first story, and Miss
Stella Talbot was selected as the star.
The production is being released in-
dependently by all First National Exhibi-
tors' Circuit exchanges. Likened in ac-
tion and theme to the two famous classics,
"Shore Acres" and "Way Down East," it
is proving itself to be a genuine box
office attraction.
Simplex Goes Into Western Schools.
As an indication of the increasing pop-
ularity of the moving picture in the ed-
ucational and institutional field, a glance
at the installation report for April, sent
into the Simplex factory from the Mid-
Western Distributors, Swanson-Nolan
Theatre Equipment Company, is highly
significant. This company has installed
Simplex projectors in the following in-
stitutions and schools: Public School,
Rocky Ford, Colo.; Public School, Alto,
Iowa; Home for Deaf and Blind, Colorado
Springs, Colo.; Soldier's and Sailor's Club,
Denver, Colo.; State Penitentiary, Canon
City, Colo.; and State Prison, Rollins, Wy-
oming.
The Denver branch of the Swanson-
Nolan Company also report recent install-
ation of two Type "S" Simplex projectors
in both the Strand and Rivoli Theatres,
Denver.
Lucy Cotton
As star of Independent Sales' "Sunup,'
made by Gerald Bacon, will cause
many to scan the horizon.
Tentatively Title Next Salisbury Film.
"Devils Have Their Friends" is the
working title of the latest story pur-
chased as the next Monroe Salisbury ve-
hicle. The story was written especially
for Salisbur.v by Elliott .1. Clawson and
the cast that has been selected includes
William Stowell, Colleen Moore, Ethel
Ritchie, Virginia Foltz, Sydney Franklin,
Harry Dultoy and Arthie Jassman.
The Star Is a Lone Ranger.
Is William Farnum in his coming Fox,
"The Lone Star Ranger."
Circuit Franchise Holder
Praises "Auction of Souls"
AUCTION OF SOULS," now being dis-
tributed by the First National Ex-
hibitors' Circuit, is being booked on
the "see-it-and-take-it" plan by C. E.
Holuh, manager of the A. H. Blank Enter-
prises, First National franchise holders
for Iowa and Nebraska. Mr. Holuh says
the production promises to create a sen-
sation in the middle west, where it has
aroused the strongest commendation
ainong exhibitors and others who have
seen it.
Mr. Holuh's plan is to enter a town
quietly with the big picture; call the ex-
hibitor to one side; get him and a few
exhibitor friends to see the picture at a
private showing, and then to discuss with
them, after they have seen the picture,
various ways of advertising and boosting.
In Omaha, where such a small and select
group saw it, the release is to be shown
at a private view and comments requested
for publicity. Some public organization,
probably the Chamber of Commerce, or
the local Committee for Relief in the Near
East, is to be secured to back it. Mr.
Holuh is now on the road, show^ing the
picture at Lincoln, Neb., Sioux City, Fort
Dodge, Des Moines, Waterloo and Cedar
Rapids, Iowa.
The story of "Auction of Souls" ran in
the W'orld-Herald, Omaha, under its form-
er title of "Ravished Armenia." This
newspaper has probably the strongest cir-
culation throughout Iowa and Nebraska,
and with such advertising to fall back on,
the picture is certain to go big, says Mr.
Holuh.
"Wagon Tracks" Ne.xt Hart-.Vrtcraft Film.
C. Gardner Sullivan is responsible for
William S. Hart's new Artcraft picture,
produced under the supervision of Thomas
H. Ince, and following "Square Deal Sand-
erson" which is now completed.
"Wagon Tracks" is the suggestive title
of this picture. It deals with the life of
those who followed the old Sante Fe Trail
westward in the Eighteen-fifties and six-
ties. This trail started at Westport Land-
ing, now Kansas City, and proceeded
westward to the lands that were then in-
fested by Indians and marauders.
Jane Novak will be the leading woman
and Robert McKim will be the heavy
character. Lambert Hillyer and William
S. Hart will direct.
May 24, 1919
THE MOVING PICTURE WORLD
1231
Jiggs Lewis Sargent
Ace Jack Dill
From the book of Charles Alden Seltzer.
Staged by Lynn F. Reynolds.
Scenario by Dennison Clift.
Photographed by J. Dev. Jennings.
The Story.
In "The Coming of the Law," Kent Hol-
lis is a tenderfoot of the Roosevelt type
who lands in a western community run by
an evil gang, of which a cool villain, Dun-
lavey, is the leader. Dunlavey elects the
sheriff. Cattle rustling and murder are a
part of his daily business. On a ranch is
an invalid, Hazleton, and his daughter,
Nellie. Dunlavey Is annoying this girl
when Hollis arrives. Dunlavey is knocked
down.
Hollis finding how things are in the
neighborhood decides to remain and run
his father's ranch and weekly newspaper
till law and order are brought into the
community. He falls in love with Nellie.
His life is in danger all the time, but cool-
ness, courage and endurance keep him safe
till election day, the climax of the big
fight between him and the villain Dun-
lavey.
Hollis has won the respect of the cow-
boys other than Dunlavey's henchmen.
Dunlavey lays plans. He directs Yuma
Ed to go to the Hazleton ranch and cap-
ture Nellie and arranges it so that in
case Hollis comes to the polls, a note shall
be handed to him warning him of this.
Hollis and his manager, Norton, do come
to the polling place and are dominating
the situation when the note is handed in.
Hollis leaves ' at once. Dunlavey now
congratulates himself and invites the boys
to vote early and often. He is astonished
to find that there are others who are
willing to take up the fight.
Meanwhile Hollis has come to the
Hazleton ranch where Nellie is struggling
with Yuma Ed and there is a terrible fight.
Yuma is knocked out. Hollis and Nellie
are coming to the village. Dunlavey, the
voting over, has gone out with his gang
to get the girl. The boys count the bal-
lots and find that Hollis is elected. They
come to tell him. Hollis sees Dunlavey
coming and rides fast. The boys arrive.
Dunlavey's crew takes refuge in a cabin.
There is an exciting fight, the cabin is
fired and those of the gang not shot are
captured.
Program and Advertising- Phrases: The
Story of a Tenderfoot Who Brought
Law and Order to a Rough Community.
Tom Mix's Daring Stunts Bring Thrill
After Thrill to Virile Story of West-
ern Life.
Daring Death-Defying Deeds and Fast
Furious Fist-Fighting Mark Memor-
able Mix Movie.
Stupendous Soul-Stirring Stunts Provide
Punch and Pep a Plenty for Popular
Player.
Advertising Angles: Play on Mix's name
and get what you can out of the story
origin of the drama. A good plugging
line would be "A two-fisted man against
the two-gun men — and fists win." After
a rush of two-gun stories the two-fist
argument should be a winner. Tell
snatches of the story to show how the
fists come in. Play it up as a novelty and
work hard on it.
Advertising Aids: One, three and six
sheets, two styles of each. Lobby dis-
plays, 8x10, 11x14 and 22x28. Announce-
ment slide. Cuts, mats and press sheets
(cuts are made on special order at rate
of 20 cents per column; mats and press
sheets are mailed gratis).
<(i
Thin Ice"
Vitagraph Melodrama With Corinne
Griffith Holds Suspense.
Reviewed by Hanford C. Judson.
THERE is marked suspense in the
new Vitagraph Picture, "Thin Ice."
Corinne Griffith is the leading
woman, and the script is by Shannon
Fife. Directed by Tom Mills, it has the
usual quality of Vitagraph staging, the
distinguished sets, the perfect gowns
and the' consistency of atmosphere. The
story is frankly melodramatic; but it
holds interest very well, and while not
a great attraction, it is a good one and
will please the average theatre patron.
There seems to be a never-failing de-
mand for stories of this kind in which
a perfectly innocent heroine falls or
is made to fear that people will think
she has fallen into the power of an
unscrupulous villain. This picture is
ably put together, and makes a pleas-
ing and effective attraction.
Cast.
Alice Winton Corinne Griffith
George Winton Charles Kent
Ned Winton Jack McLean
Benjamin Graves L. Rogers Lytton
Paul Rooks Walter Horton
Rose La Vere Eulalie Jensen
Robert Burton Henry Gesell
Jeffrey Miller AValter Miller
Jocelyn Miller Alice Terry
Story by Shannon Fife.
Directed by Tom Mills.
The Story.
The heroine of "Thin Ice," Alice Winton,
marries a criminologist who teaches that
any one who is a thief once, will be one
always. Alice's brother, Ned, liad once
stolen from iiis employer. Benjamin
Corinne Griffith
Wears a train for her train of thought
in "Thin Ice."
Graves, a scoundrel manipulating a cer-
tain mining stock. All Alice's fortune is
in that stock. She pledges it to Graves
to let her brother off.
Graves wrecks the company, and writes
to Alice that she must see him about her
note for the money. Alice and her hus-
band are staying with the district attor-
ney for a week, who has evidence in his
safe that will send up Graves for wreck-
ing the mining company. Graves knows
this and plays on Alice's fears. He has
forged love letters from her and other
evidence. She decides to steal the papers.
In the meantime her brother, Ned, steals
and is arrested. The criminologist, Alice's
husband, to prove his theory, brings the
bo.v to the district attorney, and they
agree to try him, believing that he will
break open the safe. He is fed and given
a room. A breeze blows open his door.
He sees some one like his sister pass,
follows and finds Alice trying to open
the safe. She has time to tell him about
her affair with Graves, and he vows to
kill him. They are discovered.
To save Alice, the brother breaks away
and is followed. Alice thinks he is going
to commit murder, and goes to Graves's
house to stop him. She finds Graves dead
on the floor and is discovered by a police-
man. Ned comes in, followed by Alice's
husband and the district attorney. A
woman with whom Graves had been
intimate enters. She has taken poison and
is dying'. She confesses to killing Graves,
Prosx'am and Advertising Phrases: Corinne
Griffith Star of Pleasing Mystery
Story.
Gorgeous Gowns, Beautiful Sets and
Unusual Suspense Mark Latest Vita-
graph Feature.
Absorbing Story of a Girl Whose Brother
W^as Suspected of Having Murdered
Her Would-be Betrayer.
In Trying to Save Her Erring Brother
She Found Herself on "Thin Ice."
What Was the Outcome? See Vita-
graph Feature of Same Title.
Advertising Angles: Play up Lytton and
Kent as well as the star. Hinge your
story appeal on the problem of the play.
Ask if the reader believes that a man's
single misstep should place his sister
under suspicion. Or take up the big
situation as "There lay her persecutor
dead upon the floor. On the table were
the letters he had forged as coming from
her. And there she stood, looking with
horror upon his corpse. Is it any wonder
that even her husband turned from her?
Yet she had merely been skating upon
thin ice and ."
Advertising .\ids: One design each one,
three and six-sheets. Window cards.
Lobby display, 11x14 and 22x28. Heralds.
Slides. Plan book. Press sheet.
"The Mayor of Filbert"
Triangle Special Presents Thrilling Pro-
hibition Story With Jack Richard-
son in Title Role.
Reviewed by Margaret I. MacDonald.
THE story on which the Triangle
seven-part production, "The Mayor
of Filbert," is based is one of
current interest, which, put over in a
large way should have big drawing
powers. Jack Richardson, the featured
member of the cast, plays a double
role which affords many opportunities.
Unfortunately the shaping of the pro-
duction has not been guided by a master
hand, a fact which interferes with the
definite outlining of the story, and with
the convincing quality of the detail.
Many of the players are allowed to
overact their parts. Some of the best
work in the picture is done by J. Barney
Sherry, Ben Alexander and William
Dyer. The picture contains a strong
plea for prohibition, and is liable to
wield considerable influence.
Cast.
Mayor Johann Schmidt I _ _ j^^j, Richardson
Charles Smith |
Mollie Vaughn Belle Bennett
Dr. Loring J. Barney Sherry
Carroll Bennie Alexander
Royal Denman George Pearce
Roger Taft Wilbur Higby
Mike McCarthy William Dyer
Jim Grimes Joseph Singleton
Mrs. Grimes Millicent Fisher
Belle Glover Louise Lester
Carolyn Hazard Grace Parker
Miss Greta Schwartz Olga Gray
Dan Mulligan W. Perkins
Officer Burns Louis Durham
Story by Charles Francis Stocking.
Scenario by Daniel Carson Goodman.
Directed by William Christy Cabanne.
The Story.
The story of "The Mayor of Filbert"
covers a tense situation between the pro-
(C&ntinued on page 1233)
1232
THE MOVING PICTURE WORLD
May 24, 1919
World's Releases for June Number Five Features
WORLD PICTURES announces its re-
leases for June and these include
five big pictures. Evelyn Greeley
leads off on June 2 with "Phil for Short,"
written by Clara S. Beranger and Forrest
Halsey and directed by Oscar Apfel. Hugh
Thompson appears as her leading man
and the supporting company is one of
the strongest ever seen in a World Pic-
ture. Included in the cast are Jack Dru-
mier and a number of other film favor-
ites.
Second on the list for the month comes
"Thru' the Toils," which is scheduled for
release on June 9. Koby Kohn wrote the
story and Harry O. Hoyt is the director.
Montagu Love, returning from a short so-
journ in the spoken drama, celebrates his
re-entrance into picture work by starring
in this production. Eileen Cassidy plays
opposite Mr. Love and Joseph Burk and
John Davidson are prominent in the cast.
The newcomers appear in the World re-
lease scheduled for June 16. They are
Betty Compson and George Larkln, who
are co-starred in "The Devil's Trail," a
story of the great outdoors directed by
Stuart Paton. The story of this produc-
tion is laid in the Canadian northwest, a
region ripe in romance and action where
full blooded men and women live, love
and hate. Miss Compson has appeared in
a number of Christie comedies and big fea-
ture productions.
June Elvidge appears on June 23 in
"Love and the Woman," a story written
by Philip Lonergan with the scenario
prepared by Giles R. Warren. Tefft John-
son is the director. Philip Hatkin han-
dled the camera. Prominent in the cast
are George MacQuarrie, Rod La Rocque,
Laura Burt and Ed. Roseman.
The final release for the month Is a
Madge Evans picture, "Home Wanted."
The story for this production was written
by Lucy Sarver. The last picture in which
Madge Evans was starred was "The Love
Net," and her appearance in this new pic-
ture is awaited with much interest.
Carey Attends Arizona Roundup.
Harry Carey, star of Universal's West-
ern pictures, is playing the leading role
in his newest picture as well as proving to
the cowboys of the West that he is one
of them in riding class. Carey and his
band of cowboys are attending a roundup
in Arizona and are also shooting scenes
for his picture "A Man of Peace," which
is being directed by Jack Ford from the
original script by Frederick J. Jackson.
In the supporting cast are Joe Harris.
Duke Lee, Peggy Pearce, Jack Walters,
Vesta Pegg, William Cartwright, Zoe Rae,
and Howard Enstedt.
Paramount's Drug Store
Scenes Fooled an Expert
THE care which is exercised by the
Famous Players-Lasky Corporation
in building its studio sets and the re-
sults obtained in simulating the real thing
in backgrounds is paid an eloquent tribute
in a letter recently received from the
editor of American Druggist.
A member of the Famous Players-Lasky
publicity department sent to the Ameri-
can Druggist a number of stills from Viv-
ian Martin's new Paramount picture, "The
Home Town Girl," showing the interior
of a drug store, and suggested that they
might be of interest to readers of the
magazine. The editor replied:
"I thank you very much for the four
pictures of Vivian Martin in 'The Home
Town Girl.' I should like to use one or
possibly more of them in American Drug-
gist provided you give me the name of
the drug store in which they were taken.
This would add much to the druggist's in-
terest in the pictures. It really is a very
good interior and I cannot imagine that you
would go to the expense of fixing up such
an interior just for the one series of pic-
tures."
Following the receipt of the letter, in-
quiry was made at the West Coast studios
and it ^was ascertained that the scenes
were made in a studio set.
Universal Comedy Companies Busy.
William S. Campbell has started work
on the latest animal comedy, with the
working title of "Wild Lions and Loose
Bandits." These animal comedies are a
depature in the comedy field and Universal
expects them to become the leading come-
dy pictures on the market.
Neal Burns and Josephine Hill are
working on a one-reel comedy with the
tentative title of "Whose Job's Hardest."
The one-reel feature is being directed by
Al Santell.
Reggie Morris, formerly with the Sen-
nett comedies, has just completed a one
reel comedy entitled "Double Trouble."
Eddie Lyons and Lee Moran are said to
have a side-shaker in their newest comedy
vehicle, "The Professional Elopers."
liniver.<ial Completes "The Open Road."
Universal announces the completion of
another Special Attraction in which Mon-
roe Salisbury is starred, the title being
"The Open Road." The production w^as di-
rected by Rupert Julian, and was taken
from the story by Bernard McConville.
The scenario was prepared by Elliott J.
Clawson.
The al! star oast includes Rhea Mitchell,
.Mice lOlliott, Sydney Franklin, Marion
.Skinner, Pat Moore, Alfred Allen, and
Horschel Mayo.
Monroe Salisbury is cast as Tony, an
Italian immigrant. The scenes of the pic-
luic are laid in New York's Little Italy
and the West. The time depicted is about
a decade ago. The story abounds in hu-
man interest from the start and has both
sentiment and mirth in it.
Summer Fashion, North o' Fifty-three.
Sliown by Vivian Kiche in "Mints of Hell,"
released by Robertson-Cole through
Exhibitors Mutual.
■ lit; lloluhnr I>roi1uotion Near Completion.
Allen Holubar is nearing the comple-
tion of the current super-production, "The
Right to Happiness," at Universal City.
Dorothy Phillips, the star, who has a dual
role in this production, is supported by
an all star cast, which includes William
Stowell, Robert Anderson, Hector Sarno,
Winter Hall, Henry Barrows, Margaret
Mann, Stanhope AVheatcraft, and Alma
Bennett.
Russian Atmosphere's Frigid
So someone has to wear Arctic garb for
Norma Talmadge in Select's
"The New Moon."
Cincinnati Company Works
for a Celluloid Divorce
THE Cincinnati Motion Picture Com-
pany doesn't believe in divorce as ap-
plied outside the moving picture in-
dustry, but within the realm of the cellu-
loid drama it is working hard for the
principle. But before you drop this copy
of the World to dictate a letter of re-
buttal to the Cincinnati Company let us
finish the story.
The divorce which this concern is sup-
porting is the divorce of the theatre from
the home. Cincinnati is said to be pre-
paring to pass an ordinance establishing
two distinct units for films, one being the
standard films used by the theatres and
the other the safety film for the use of
church, school, lodge and home. The safe-
ty film is a trifle narrower in width than
the standard variety, and the Cincinnati
Motion Picture Company, anticipating a
movement throughout the country, has in-
vented and perfected an adjustable per-
forating machine for standard widths and
different perforations to match both safety
and standard film.
The Cincinnati Company, which has its
quarters at 216-220 Liberty street, has also
invented a printer that will make narrow
width prints from regular standard or
narrow width negatives. Its products in-
clude display advertisements, titles, edu-
cational and commercial reels.
Pathe to Release Keenan's
"The Master Man" May 25
THE MASTER MAN," first of the in-
dependently made photoplays from
the Frank Keenan Productions,
Inc., Los Angeles studios will be released
by Pathe on May 25. It marks the be-
ginning of eight special productions in
which Mr. Keenon is star, director and
producer.
"The Master Man" shows a combination
of intrigue and tragedy, and love inter-
est. The original story is by F. X. James,
a novelist of note, and the photodrama-
tization was done by Jack Cunningham, a
past master at the art of adapting stories
for the screen. Though written out of the
most startling political scandals laid bare
in the last twenty years, the play deals
with virtually contemporaneous times,
without, however, a single reference to the
European war.
May 24, 1919
THE MOVING PICTURE WORLD
1233
f
hibltionlsts in a Western town and its
anti-prohibition mayor.
Mayor Schmidt, of the town of Filbert,
owned the most popular saloon and dance
hall in the place, and with the help of
his henchmen. Royal Denman and Mike
McCarthy, ruled the town to suit his own
pro-German ideas. The approach of the
election season causes local politics to
wax interesting, and Schmidt, called into
conference with the heads of the prohibi-
tion party, falls to the floor with a heart
attack. A stranger, down on his luck,
and bearing- a striking resemblance to
Mayor Schmidt, happens along at the
moment, and is prevailed upon to im-
personate the mayor and work for the
prohibition cause.
The real mayor, in an unconscious state,
is placed in a vault, from which he escapes
through failure of the conspiring parties
to lock the door. His memory impaired
through the fall, he is picked up and taken
to a hospital in a neighboring town, where
he is cared for until his memory returns.
He sends for his henchmen who hurry him
back to Filbert, and in the events which
follow, they try to "get" Schmidt's double,
and the wrong man is shot. The election
is won by the "drys," and Schmidt's
double is elected mayor. A little romance
is swung into the story by way of obtain-
ing human interest.
Program and Advertising Phrases; Power-
ful and Appealing Picture of Pro-
hibition and Politics.
Jack Richardson Enacts Remarkable
Dual Role in Story of Fight Between
the "Wets" and the "Drys."
Remarkable Story Built on Timely
Theme Now Uppermost in Everyone's
Mind — Prohibition.
Excellent Story With Strong Human In-
terest Enacted by Unusually Capable
Cast.
Advertising Angles: Play up the first
four players strongly, then go to the
prohibition angle and tell of the substi-
tution of Smith for Schmidt, stopping when
you have the story going, and winding
up with the suggestion that the reader
see the play. For advance work much
can be done by teaser stuff apparently
put out by the prohibitionists and the
wets. If you will spend five dollars for
pasteups you can get the town all stirred
up on the seeming fight and then hook
it up with the first of your direct ad-
vertising.
Advertising Aids: One design each one,
three and six-sheets. Special process art
heralds. Lobby displays, 11x14 and 22x28.
Photographs. Slides. Electros and mats.
Triangle magazines. Press sheets.
"The Mints of Hell"
William Desmond Gives Creditable Per-
formance in Yukon Drama for
Robertson-Cole.
Reviewed by Margaret I. MacDonald.
THE "snow stufiE" in "The Mints
of Hell," a Jesse D. Hampton fea-
ture for Robertson-Cole's program,
is a strong drawing card in itself, even
if the story of the play had failed to
possess the absorbing character which
it does. The production as a whole is
a powerful presentation of life in the
gold diggings of the Yukon, and the
struggle of evil passions aroused by
the lust of gold, against the better im-
pulses of nobler types of manhood.
Made from beginning to end in the
snow country, the mind of the spec-
tator is not for a moment diverted from
absorbing the true atmosphere of the
frozen North. The characters of the
play are life-like in their interpretation
— their instincts easily understandable.
The scenes in which the half-wit
keeper of the cavern of flat gold par-
ticipates stand by themselves as tributes
to the capable acting of Frank Lanning.
The
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William Desmond, the featured member
of the cast, makes a handsome and
convincing hero of the North, and Jack
Richardson in the role of Clay Hibbing,
the villain of the picture, does some of
his best work. In fact there is not a
member of the cast, including Vivian
Riche and Mrs. A'Costa, the only women
of the party, who has not filled the bill
to the, last letter. The production is
full of intense realism, with the only
perceptible errors occurring in connec-
tion with the staking of the claim and
the scooping up of the gold in hand-
fuls from the bottom of the cave.
Cast.
Dan Burke William Desmond
Bill Weed Ed Jobson
Old Man Chaudiare Charles Franch
Aline Chaudiare Vivian Riche
Clay Hibbing Jack Richardson
Kit Hibbing Mary Mclvor
Maung Frank Lanning
Sergeant Blake J. J. Franz
Tete Mrs. A'Costa
Reirdon Walter Perry
Story by James B. Hendryx.
Scenario by George Elwood Jenks.
Directed by Park Frame.
The Story.
The story of the "The Mints of Hell"
takes as its central figure a tenderfoot,
Dan Burke, who upon his arrival in the
Yukon, hears of the mysterious valley
from which one Chaudiare brings quan-
tities of fiat gold to be held in safe
keeping for him by Bill Weed, the keeper
of the Stag saloon in Sundown. Followed
by the warnings of sourdoughs about
the saloon. Bill starts off with his dog
team to find the trail that leads to the
unrecorded mine of Chaudiare. He is
overtaken by a blizzard and, cold and
exhausted, falls over a snow slope not
far from the Chaudiare house.
The howling of his dogs attracts the
attention of Chaudiare and his daughter.
Aline, and they hurry forth to rescue the
traveler. He is cared for in the home
of Chaudiare until his nerves and half
frozen limbs are mended. Chaudlare's ex-
tended absence on a hunting trip neces-
sitates a journey to Sundown for supplies.
While in Sundown he treats Hibbing
to a beating for a former attack on
Chaudiare's pretty daughter, and returns
to the cabin to find that he has been
followed by Hibbing and his pal. who
find the mine, stake the claim over
Chaudiare's head, and start back to the
recorder's ofHce. Burke, realizing their
game, restakes the claim in Chaudiare's
name, beats them to the recorder's office,
and wins pretty Aline Chaudiare for his
wife.
Program and Advertlsnlg Phrases: Wil-
liam Desmond in Splendid Drama of
the Yukon Where He Fights for Gold
and Love.
Powerful Cast for Gripping Photoplay
of the Northland In Which Woman's
Love Is As Deep as Eternal Snows.
William Desmond and Vivian Riche
Featured in Story of the White North
Where Men Are Wild and the Struggle
for Gold Untamed.
Better Impulses Fight Against Evil Pas-
sions Aroused by Lust for Gold in
Thrilling Photodrama of the Yukon.
Intense Realism in Story of the Frozen
North With William Desmond Sur-
rounded by Strong Cast.
Advertising Angles: Play up the story
and the title, but tell of the favorite
players in the cast. Ask who can tell
what ^s the coin produced by the mints
of hell. Use the line that the coin of
the mints of hell makes its possessors
mad. Hit the high lights of the story to
show the action, and hammer home the
fact that it is a story of intense action
throughout.
Advertising Aids Two designs each one
and three sheets. One six-sheet. Thumb-
nail and one to three column cuts in
electro or mats. Press book.
{Continued on page 1235)
1234
THE MOVING PICTURE WORLD
May 24, 1919
Next Lila Lee Film Based
on Kate Wigrgins Novel
KATE DOUGLAS WIGGIN, the writer
of innumerable clever stories and
books whiich have had world wide
circulation, wrote "Rose of the River,'
which has been chosen as the next Para-
mount picture starring Lila Lee. Will IM.
Ritchey did the scenario and »Robert
Thornby has been engaged to direct the
production.
Miss Lee plays the part of a seventeen-
year-old girl in a down-East settlement
and the famous old game of "postoffice" is
the beginning of a romance which, after
many vicissitudes, ends delightfully for
the principals.
Darrel Foss is in the leading role op-
posite Miss Lee. George Fischer has an
important role and Sylvia Ashton is also
in the cast.
Jans Reports Big Demand
for Ham and Bud Reissues
FE. BACKER, General Sales Manager
, of Jan Productions. Inc., states that
a very large number of applications
for territory on the series of "Ham and
Bud" reissued one reelers have already
been received, and many sales are being
made which will be announced soon.
"Only about ten per cent, of the present
day motion picture patrons have ever
seen the funny Ham and Bud comedies,"
says Mr. Backer. "They were produced
by the Kalem Company and released
through General Film Company, begin-
ning November 13, 1914, and since that
time I'll venture to say the screen has
made such a multitude of new friends
that a new clientele now attends the
theatre. These single reel comedies will
therefore come as a pleasant surprise."
Ted Sloman in a Nntsliell.
Edward Sloman, director of "The West-
erners" from the novel of Stewart Ed-
ward White, is a native of London, Eng-
land. One of his teachers was the author
Israel Zangwill. Mr. Sloman comes from
a family of theatrical people. His mother
is a cousin to David Belasco. In addition
to directing, he is interested in painting
and writing, and has written several short
stories and scenarios. "The Westerners"
is a Benjamin B. Hampton Production of
Great Authors Pictures, Inc., and will be
distributed by the W. W. Hodkinson Cor-
poration.
"The Usurper" Climbiiigr in Ifjivor.
Although before the screen public for
some weeks, "The Usurper," generally ac-
counted Earle William's finest production,
still continues at the head of the list
of star productions being featured at the
foremost screen theatres of the country.
In this production Mr. Williams has a
typically proficient Vitagraph cast in his
support. Louise Lovely is his loading
woman, the others being Bob Russell,
Frank Leigh, Billie Elmer, Jay Morlex-.
Clyde McAtee, Audrey Chapman, Helen
Carlisle, Bessie Eyton and Lillian Lang-
don.
"War Stuflt" In Chridtle Comedy.
No one would suspect A. E. Christie of
X)r()duclng big battle scenes for a Christie
Comedy, especially this late in the day,
when "war stuff" in motion pictures is
supposed to Vie passe. In a comedy which
he has just produced, featuring Dorothy
DeVore with J'^arle Rodney, he has, how-
ever, a "vision" so realistic it might be
mistaken for a government weekly scene
of Chateau Thierry. Harry Edwards ap-
pears as a Prussian oflicer, while George
French and Thornton lOdwards do the
lieavy lifting as victorious Americans,
Fox Theatre, Springfield, Mass.
Which will seat 3,500 and cost $700,000.
Elaborate Art One-Sheet
for Guinan Western Films
THE Frohman Amflsement Corporation
is preparing in connection with its
two-reel Texas Guinan Western at-
tractions a line of advertising matter such
as is usually distributed in connection
with productions of greater length.
In addition to other line of posters a
special art one-sheet is being made in
duplication of an oil painting, which is
appropriate for framing and lobby display.
These art single-sheet posters are to be
distributed in every theatre in the United
States. There will be no advertising mat-
ter on these posters aside from the auto-
graph of Miss Guinan.
The Ritchey Lithographing Corporation
is making the unique one-sheet. Miss
Guinan is in Western costume, pointing a
.gun, and from whatever angle the poster
is viewed the eyes of Miss Guinan and
the muzzle of the gun will always point
in the direction of the person looking
at it.
The Frohman Amusement Corporation
announces its reason for going to such
lengths in getting out advertising dis-
play is to establish once and for all that
a two-reel attraction of extraordinary
merit can be booked as a feature, and
played as such, thereby disproving the
idea that one and two-reel productions
are mere "fillers-in."
Pioneer Company Enlarges
Film Editing Department
As a result of the increase in bu§iness
through its enlarged plan of opera-
tion, the offices of Pioneer Film
Corporation are being enlarged and re-
arranged; separate offices will be pro-
vided for the salesmen in which to re-
ceive exhiljitors.
The film editing department has been
installed in spacious quarters with Donald
I. Buchanan and William A. Rudkin in
charge, assisted by Southard Brown.
Mr. Rudkin has had many years' ex-
Iierience in the film business, having been
connected with Vitagraph in the early
days, and for a time with the Gaumont
Company in France. He has recently
been associated with B. A. Rolfe and also
with the Oliver Films.
Mr. Buchanan Is a scenario man of wide
experience, having been connected with
the Vitagraph and Fox companies, also
with Benjamin Chapin in the "Son of
Democracy" series.
Record Many Re-Bookings
on "Unknown Quantity"
COMPLETING its initial run in the
larger theatres of the country, "The
Unknown Quantity," a Vitagraph
production based on the story by O. Henry,
■with Corinne Griffith in a starring role,
is rapidly enlarging its territory to in-
clude hundreds of theatres heretofore not
served.
"The Unknown Quantity" is a typically
trenchant depiction of an economic prob-
lem in life as seen by the penetrating
vision of one of the shrewdest analysts
of huinan nature. That it's typically O.
Henry neath-the-surface search for cause
and effect has not been lost in the screen
version is perhaps the highest compliment
to Director Tom Mills and the capable
acting forces headed by Miss Griffith.
The picture has aroused greater atten-
tion than any other Griffith subject to date
and already re-bookings have been re-
quested of various branch offices.
Haytian Voodoo Dances in
Outing-Chester Picture
HD. ASHTON, Outing-Chester cam-
, eraman, returned Monday, May 12,
from a three months' expedition into
Hayti, where in order to film one of the
prohibited voodoo dances he was com-
pelled to join in the wild gambol himself,
and steal off to crank his machine when-
ever the fun got so fast and furious that
his disappearance was not noticed.
There are only three of the old voodoo
drums left on the island, and one of these
Ashton brought back with him. It will
be presented to the American Museum of
Natural History later, but will for some
time be displayed by first-run houses dur-
ing the week they have the voodoo dance
release.
Pioneer Starts Spring Drive
As the result of a conference between
the heads of the Pioneer Film Cor-
poration, a force of salesmen and
service experts will soon leave New York
to visit the various exchange centers
throughout the country.
The Pioneer is rapidly disposing of the
state rights of "The Boomerang," and it
is the purpose of the traveling force to
.get in touch with the independent ex-
changemen and co-operate with them in
exploiting it. together with the specials
which will shortly be offered to the trade
l)y that company.
Prizma Announces Neiv Releases.
Prizma announces that it has added to
its list of subjects for immediate release
through World Pictures, the following
four natural color films: "Hawaii," "Gla-
cier Park," "Old Faithful," "The Apache
Twil."
So far Prizma has fourteen subjects
covering a wide range that affords nature
lovers splendid entertainment. The four
last subjects are regarded by the Prizma
oflicials as the best offerings that have
been made liy this concern.
A Story That AVas liived.
Stewart Edward White, the author,
started his career of adventure when ho
left his father's timber land in Michigan
for the Black Hills during the gold rush
there. This exciting epic of American
history served Mr. White as the foundation
for "The Westerners," now being pictur-
izcd by Great Authors Pictures, Inc., as a
lU'iijamin B. Hampton production for dis-
tribution by Hodkinson. Many of tne
(•haracters of "The Westerners" were
taken from life and the main events of
the story are actual history.
May 24. 1919
THE MOVING PICTURE WORLD
1235
"Pretty Smooth"
Priscilla Dean and Francis McDonald
Lead in Crook Film From Fresh
Angle by Universal.
Reviewed by Hanford C. Judson.
THE new Universal attraction,
"Pretty Smooth," is a six reel crook
film from a fresh angle, and is
easily very much better than the usual
picture of its kind. The two young
crooks, played by Priscilla Dean and
Francis McDonald, are working to-
gether. They are about as unscrupulous
as need be; but are reformed through
the love each bears to the other. One
of the specially good, things about the
picture is the way the background of
these lives, the penitentiary, is dramati-
cally made to loom darkly before them
till each comes to fear not for himself
or herself, but for the other. There is
a deal of new ways of looking at things
in the picture, and it holds through
every foot of it.
Director Sturgeon has a cast of play-
ers capable of being human in every-
thing they do and has kept his action
lively and convincing. The staging, cos-
tuming and all the mechanical depart-
ment of the picture are of high order.
CaNt.
Gertie Priscilla Dean
Hartigan Francis McDonald
Mrs. Manson Gertrude Astor
Mr. Manson George McDaniels
Ex-convict Walt Whitman
Nellie Claire Greenwood
Judge Joseph Swickard
Kersey H. Milton Ross
The Story.
In the opening scene of "Pretty Smooth."
we find Gertie, a rich woman's maid,
foiled in her attempt to open her em-
ployer's safe. She has scratched it, and
for an alibi calls up the police and says
a burglar is in the house. Before the
officers come, Hartigan. a famous safe
cracker, enters and breaks the safe. She
recognizes him, but it is too late.
He is sent to jail. A year later she
helps him escape from St. Guentine. and
they go to New York. They have planned
a big job when Gertie's sister comes. She
has just been released from Auburn and
has the consumption. This makes Gertie
think. She forbids Hartigan to touch the
job and offers to do it herself. Hartigan
won't hear of this, and together they
decide to go straight for each other's
sake.
They invest with a promoter of real
estate, who tries to put over a raw^ deal,
and fails through the help of Gertie's
sister and Gertie. Hartigan goes back to
his old apartments. Two well-known
crooks come to see him. Hartigan learns
that Kersey, a Western detective, has
located him and is on his way up. Gertie
enters. The detective comes, and by an
arranged plan they capture him. The
crooks want to kill Kersey. Hartigan
and Gertie save his life, and he lets them
go since they have been living on the level.
Program and Advertising; Phrn.ses: Pris-
cilla Dean Star of Daring "Crook"
Play of Dashing Progress and Tense
Interest.
Absorbing Love Story In Underworld
Photoplay of Regeneration.
4 K. W. Electric Generating Set.
60 or 110 volts for stationary or portable
moving picture work and theatre Ilght-
nig. Smooth, steady current, no flicker.
Portable type with cooling radiator all
self-contained.
Send for BnUetln No. 2«
Universal Motor Co.
OSHKOSH, wise.
THE CINEMA
NEWS AND PROPERTY GAZETTE
30 Gerrard Street
W. I. London, Engrland
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Female Crook Lives to Love and Be
Reformed by Circumstances.
Sensational Photoplay Has Theme of
Love Among Crooks as Motive.
Thrills and Sensations Give a Dash of
SpicOi to Absorbing; Love Drama.
Advertising Angles v^'ill be published
ill our next issue.
"A Bachelor's Wife"
American Five-Reeler for Pathe Pre-
sents Mary Miles Minter in
Irish Role.
Reviewed by Margaret I. MacDonald.
SOME of Mary Miles Minter's best
work has been put into the Amer-
ican Fihn Company's five-part pro-
duction, "A Bachelor's Wife," for the
Pathe program. She has succeeded in
impersonating the character of a refined
Irish girl in a faithful manner. The
picture's success has been made to de-
pend largely on the work of the star,
a fact which at times asserts itself
quite loudly. In spite of the far-fetched
character of the story, the picture has
much interesting detail which is ar-
ranged in consistent sequence. It has
also a strong vein of human interest
that will appeal to the average public.
The supporting cast has done good
work, but the direction of the produc-
tion lacks breadth of vision.
Cast.
Mary O'Rourke Mary Miles Minter
Norah Cavanagh Myrtle Reeves
Mother of J. Stuyvesant Lydie Knott
Doctor Burt Harry Holden
.John Stuyvesant Alan Forrest
.1. Fred'k Stuyvesant Chas. Spere
Cfiievieve Harbison Margaret Shelby
Story by Joseph Franklin Poland.
Directed by Emmett J. Flynn.
The Story.
In "A Bachelor's "Wife," the plot centers
about the establishing the right of a wife
and child to the protection of the husband
and father. The stellar role is given to
an Irish girl, cousin to the little mother
in America, whose student husband has
for the time forgotten her. Mary
O'Rourke, the stirring young Irish girl,
nn her arrival in America and discovery
of Norah Cavanagh's unhappy plight, sets
about to rectify matters in her own force-
ful way.
One day, with her mind made up to
make John Stuyvesant, son of a rich New
York family, asknowledge his wife and
baby, she takes the child and goes to the
Stuyvesant mansion. Here she is met
by the family doctor whom she astonishes
by her statement, "This is your son's
baby" Mrs. Stuyvesant, an invalid, over-
hears what Mary says, and she is com-
pelled to present herself as the child's
mother to prevent shocking the sick
woman. This ushers in a situation which
leads from one difficulty to another, until
the son, John Stuyvesant, arrives on the
scene.
Mrs. Stuyvesant, slowly regaining her
lost health through the joy of having
her son's supposed wife and baby with
her, cannot be told of the mistake, which
is explained when John's cousin, J. Fred-
erick Stuyvesant. is introduced, and the
marriage certificate reveals the fact that
he is the man for w^hom Mary has been
(Continued on page 1237)
PorterPuts Another on Broadway
Porter installs TWO TYPE S SIMPLEX PROJECTORS and SUPERVISES THE PROJECTION of the Big Photo Production
"THE UNPARDONABLE SLN" at the BROADWAY THEATRE. Don't miss this MARVELOUS PROJECTION. The man with
the BIG Experience gets the business.
B. F. PORTER 729 Seventh Ave., New York
The Only Distributor of Simplex Machines for Greater New York and Northern New Jersey. All rights reserved. Beware of Impostors, fakirs and pirates.
1236
THE MOVING PICTURE WORLD
May 24, 1919
Mysteries of Juggling
Shown in Pathe Review
PATHE REVIEW NO. 10, released on
May 25, offers an interesting and di-
versified selection of subjects. The
Novoirraph slow motion pictures give a
fascinating analysis of juggling; and, if
the deft skill of the juggler has seemed
amazing to us, these pictures, which show
with slow deliberation just how the tricks
are done, are doubly so. We have all been
puzzled by the cunning art of the sleight-
of hand expert, as he keeps various articles
going in the air. The ultra-rapid camera,
which slows the action to ten times less
than normal, analyzes with remarkable
precision, the dexterous movements he
makes.
Dr. Raymond L. Ditmars contributes an
odd animal study of "Odd Appetites." The
gannet, for instance, likes fish and eats
it whole, without waste. Equally so is
the venerable, two hundred year old ele-
phant tortoise. The net weight of Mr.
Hippo is about two tons, but just hay in
generous quantities satisfies his appetite.
We are also shown that the Giraffe is a
dainty eater and that he would probably
prefer his meal served from the top of
a skyscraper.
The ruins of Timgad shown in Pathe-
color are not unlike the buried city of
Pompeii. The review also shows, in Pathe-
color, the cultivation of pear trees in
Oregon.
Start Work on "Be a Little Sport."
Albert Ray and Elinor Fair have begun
work on a new picture at the William
Fox coast studios. The working title is
"Be a Little Sport," and the production
is said to afford ample scope for the
bright and breezy comedy work with
which these two youthful stars have
become identified under the Fox banner.
Scott Dunlap is directing. In the cast
with Ray and Miss Fair are Lule Warren-
ton, George Hernandez, Leota Lorraine
and Eugene Pallette.
"Conragreouf* Cowrard" Not a War Film.
Probably because of its belligerent
sounding title, the impression has been
gained in some quarters that "The Cour-
ageous Coward," featuring Sessue Hay-
awaka, which Robertson-Cole released
through Exhibitors Mutual, is a w^ar pic-
ture. In an announcement, Robertson-
S=J^:
I
Cole depreciate this impression. There is
not even the faintest hint of war in the
production. In reality the story centers
about a young Japanese student, who
after being apointed an assistant district
attorney of San Francisco, sacrifices posi-
tion and reputation to protect the man
he believes the gilr he loves is about to
marry.
Jackson Gregory Novel as
Starring Piece for Farnum
ANOTHER book by a well known
author, has beon purchased as mate-
rial for a production starring Wil-
liam Farnum. This is "The Joyous
Trouble Maker," by Jackson Gregory.
In "The Joyous Trouble Maker," which
is a strong story of the West, William
Farnum will appear as Dick Steele, the
calm, almost presumptuous, happy-go-
lucky "mining engineer, gentleman of
adverse fortune, Lord of an empty pocket-
book, and a full heart," who defies Bea-
trice Corliss, owner of the Queen's Ranch,
the Little Giant Gold Mine and many mil-
lions of dollars besides — all inherited from
wealthy and autocratic parents. Beatrice
orders Dick Steel off her ranch, where he
has staked out eighty acres.
It is not yet decided w^hen William Far-
num will begin work, but it is said that
J. Gordon Edwards will direct the pro-
duction as well as a number of others
which are to be made for Mr. Farnum
from well-known novels, the rights to
which have been acquired by the Fox
Film Corporation.
Gladys BrockTvell In Western Role.
At the William Fox studios at Holly-
wood, Cal., Gladys Brockwell has begun
work on a western picture called "Sadie,"
which is said to be among the strongest
productions in which she has appeared.
Frank Beal is the director.
In this picture Miss Brockwell enacts
the role of a slangy, self essayed Jabsas
City waitress, whose breezy independence
attracts the attention of a Western em-
ployment agency. The latter sends her
on to Bagdad, near Death Valley. There
she soon dominates the place — various
citizens falling in love with her.
In the cast with Miss Brockwell are
William Scott, Richard Hosson, Harry
Dunkinson, Irene Aldwyn, Walter Long
and Claire McDowell.
Kxhlbltor liauda "F^om Headqnarters."
B. Lee Smith, manager of the Tudor
Theatre, Atlanta, has just finished a
week's run of "From Headquarters" and
was so satisfied with the business garn-
ered that he made haste to communicate
with the Atlanta branch of Vitagraph and
request first run booking of the succeed-
ing Anita Stewart release, "Two Women."
This latter production Mr. Smith will
show at the Tudor for the week of May
19.
Mr. Smith, in a letter to George R. Al-
lison, manager of Vitagraph's Atlanta
branch, pays this tribute to the picture.
"This Vitagraph picture is strong, in-
tensely human, thrilling and satisfying.
My patrons were delighted with the pro-
duction."
Noah Beery
In the role of Sam Wang, Eurasian
Boxer leader In Metro's "The
Red Lantern."
Medda Nova Working: on Poland Story.
Hedda Nova, the Russian actress, has
begun work on "The Spitfire of Seville"
the Joseph Franklin Poland story, which
was originally intended as a vehicle for
Priscilla Dean, the Universal star, who
is now recovering from pneumonia.
George Seigmann, recently honorably dis-
charged from the army, Is directing the
production, which has an all star cast.
Thurston Hall plays opposite Mile. Nova.
Others in the cast are Claire Anderson,
Marion Skinner, Alfred Allen, Leo Ma-
loney, Robert Gray and Edgar Allen.
Stuart Holmes
Wlio plays an important roJe in the
Norma Talmadge Select feature,
"The New Moon."
Wisconsin Theatre Breaks
Record with Pathe Serial
AS an indication of the way in which
the current Pathe serial, "The Ti-
ger's Trail," of which Ruth Roland
is the star is winning popularity and
breaking house records the country over,
the following telegram was received by
the Milwaukee branch of Pathe from Man-
ager A. L. Robbarg, of the Majestic Thea-
tre, Wausau, Wis.:
"Played first episode 'The Tiger's Trail'
today Majestic Theatre to more than 1,500
persons."
In Itself this telegram at first glance
might not be considered important, but
in connection with the explanation offered
by J. H. Mergendes, assistant branch man-
ager at Milwaukee, it at once asumes the
proportion of a remarkable accomplish-
ment.
"Here is a very remarkable record for
a serial," says Mr. Mergendes, "consider-
ing the fact that the Majestic Theatre at
Wausau seats only 350. Just imagine the
mob that must have assembled there all
dav for Manager Robbard to play to
1,500."
"Final C1o»e-rp" Is Shlrler Mason's Best.
It is said that Shirley Mason does the
finest work of her career in "The Final
Close-up," her Paramount picture which
is released May 18. She has the role of a
little department store clerk who Is be-
friended by a reporter. The character is
wistful and sympathetic, and the star is
said to give a wonderful portrayal.
Walter Edwards directed the picture,
from the scenario by Julia Crawford
Ivers. James C. Van Tree was camera-
man. Francis MacDonald has the leading
role, that of the newspaper man.
In the supporting cast are James Gor-
don, Betty Bouton, Eugene Surr and Mary
Warren.
StnRe Opera Ballet for Fox Film.
The Metropolitan Opera House Ballet
was used in the making of Theda Bara's
"La Belle Russe," the Belasco play adapted
and directed by Charles J. Brabin. This
story called for the ballet In certain the-
atrical scenes, ■wherein Miss Bara appears
as a dancer.
The City Theatre on East Fourteenth
street, owned by William Fox, producer
of "La Belle Russe" was used to obtain
the effects desired. The theatre was es-
pecially wired and lighted for the occa-
sion, and the stage transformed to meet
the artistic demands.
^lav 24, 1919
THE MOVING PICTURE WORLD
1237
looking. The delinquent husband explains
the situation by telling that he has been
forced to meet the requirements of his
father's will, which stipulates that he
must still be a single man when the
legacy is paid to him. A few moments
of suspense occur when Mary bursts into
the room with the wife and baby, as the
lawyer is about to settle up the estate.
Mary prevails on him to pay the legacy
for the sake of the little heir, and later
promises to marry John Stuyvesant.
Advertising Angles: Play up the star.
She will pull stronger than the story, so
work on her name and portrait, but hook
up with the story and use the line "As
true hearted as she is Irish" from the
press book synopsis. This is especially
good where there is a large Irish clientele.
Play on the title with such appeals as
"See Mary Miles Minter as a bachelor's
wife."
i'rogram and Advertising Phrases: Dainty
Mary Miles Minter in Charming Char-
acterization of an Irish Girl.
A Story Rich in Human Interest In-
terpreted by Capable Star and Ex-
cellent Supporting Cast.
Interesting Story of a Brave Girl's Fight
to Win for Her Cousin's Child the
Protection of Its Father.
How a Charming Little Irish Girl Found
Love and Happiness in Seeking to
Secure Justice for Others.
Vdvertlwlng Ald.<t: One twenty-four sheet,
one six-sheet, two three-sheets, one one-
sheet, 22x28 photos of star and scenes,
eight 11x14, photos and title card slide.
Press book, music cues, star, scene and
ad cuts.
"Khavah"
Zion Films Has Photoplay Depicting
Principle of Filial Love and Duty
in Hebraic Story by Sholom
Aleichem.
Reviewed by William J. Reilly.
ZION FILMS presents a picturizatiou
of Sholom Aleichem's "Khavah" in
the photoplay of the same name.
The production, given in seven parts,
depicts the great Hebraic principle of
obedience to and respect for parents.
There is much virtue in the theme, but
several vices in its portrayal. The story
unfolds a tale of love between Khavah,
a Jewish girl, and Fedka, a Russian.
They are deeply in love, and despite
the objection of Khavah's father, they
marry. Khavah is disowned, but in the
end, when her parents are being evicted
and driven from the town, she re-
nounces her marriage vows, leaves her
husband, an^ goes with her parents for
whatever the future holds.
The background of the photoplay is
Russian. The simple ways of the peas-
ants are shown, by a largely Russian
cast, but too much attention has been
paid to the domestic duties and the
womanly cares of the household. It
is the time devoted to such detail, and
the many appearances of Khavah's
father in an old Russian cart that drag
the picture. The production is melo-
dramatic, losing no opportunity for
heavy acting.
The appeal of "Khavah" is directed
mainl3^ to the people of whom Sholom
National Electric
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AMERICAN PHOTO PLAYER CO.
<2 West 45th Street New York City
Write for our up-to-date price U*t.
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Larceat EzclosWe Dealers to the
MOTION PICTURE TRADE
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CHICAGO. ILLINOIS
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Ulnuaa Screens and Krerrthlns for tbe Theatn
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EXHIBITORS
If Tou irant a real plocurs orsaulst or pdaalst.
writs OS. Endorsed by bUsest exhibitors Kast and
West.
PROFESSIONAL SCHOOL
of PICTURE PLAYING
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GUARANTEED (
Mailing Lists
MOVING PICTURE THEATRES
Every Bute— total, 2(,30e: by Statca, $3.60.
PerM.
1,500 film exchange* fS.OO
313 mannfactarers and stadios 2.00
368 machine and snpply dealer* 2.00
Furthar Partlealan:
A. F.WILLIAMS. 166 W.AdafflsSt.,Chicago
Aleichem, considered the Jewish Mark
Twain, wrote. Alice Hastings in the
title role gives an excellent and sym-
pathetic interpretation.
Cast.
Khavah Alice Hastings ,
Fedka Alex Tenenholtz
Tobais Giacomo Masuroff
Golde Billee Wilson
Parasha Sonia Radin
Ivan Phil Sanford
Khavah's sister Anna Kay
Story by Sholom Aleichem.
Directed by Charles E. Davenport.
The Story.
"Khavah" is a story of simple peasant
folk. The Jewish girl, Khavah, falls in
love with Fedka, a Christian. Her father,
Tobias the dairyman, fearful for the re-
ligion of his daughter, arranges a mar-
riage for her with the son of a Jewish
merchant, but Khavah refuses to be sold,
and marries Fedka. Her family renounces
her and mourns her as dead. Life be-
comes a round of drudgery for Khavah in
Fedka's home. Ivan, Fedka's father and
starosta of the village, is ordered by the
Czar's officers to banish Tobias from the
village. AVhen the order is read, Khavah's
love for her parents triumphs over that
for her husband. She renounces her mar-
riage vows, becoming once more a Jewess,
and takes her way out of the village
with her own family.
Progrram and Advertising Phrases: Love
of Parents Triumphs Over Love for
Husband in Jewish Story.
Her Father Banished Her From His
House When She Married a Christian,
But She Returned to Her Parents in
Their Hour of Trial.
When the Parting of the Ways Came
She Chose to be Banished With Her
Parents Rather Than Live With Her
Husband.
Photoplay of Simple Peasant Life De-
picting Faith and Filial Devotion from
Story by Jewish Mark Twain.
Happiness With Khavah Meant That
She See Her Parents Happy, and She
Renounced Her Marriage Vows to
Be With Them.
Advertising Angles: If you play this
where there is no considerable Jewish
population, offer it as a novelty. Tell
that Aleichem is known as the Jewish
Mark Twain. Hammer on this angle and
the fidelity of coloring and you can sell
it as a novelty.
"Riders of Vengeance"
Six-Part Universal Special Features
Harry Carey in Thrilling Tale
of the West.
Reviewed by Margaret I. MacDonald.
THE six-part Western drama,
"Riders of Vengeance," a Universal
Special Feature, has many com-
mendable points to its credit. Harry
Carey, the featured member of the cast,
gives a pleasing portrayal of the role
of Cheyenne Harry, with pretty Seena
Owen in the feminine lead. The pic-
ture is well made, the dramatic situa-
tions are skilfully developed, and the
suspense of the story is well sustained.
It also contains much to please the eye
by way of artistically chosen locations.
One of the chief faults of the picture
lies in the fact that an abnormal num-
(Continued on page 1239.)
1238
THE MOVING PICTURE WORLD
May 24, 1919
"Topics of Day" Booked
for the Keith Circuit
TOPICS OF THE DAY," selected from
the world's news by the Literary
Digest and produced by Timely
Films, Inc., has been booked for the Keith
circuit, each film for seven days run. The
arrangement includes eight houses in the
New York district, and Indianapolis,
Cleveland, Philadelphia, Pittsburgh, Co-
lumbus, Cincinnati, Toledo, Dayton,
Youngstown, Ohio, and Louisville.
Omaha audiences have shown the keen-
est appreciation of the short feature which
is booked at the Rialto. It was a big hit
from the very start and Manager H. M.
Thomas speaks in highest appreciation of
it in a communication to Pathe Exchange
saying:
"Permit me to compliment you upon
your new release 'Topics of the Day.'
"I have just shown the first of these
films, and I want to tell you right now
that I would not think of running a pro-
gram in the future with this feature elim-
inated.
"I watched my audience very closely
during the ■week of the first showing of
this subject, and the film went over so
big that it convinced me you have some-
thing that the public actually wants and
enjoys."
Beginning the carefully planned na-
tional campaign to get a record-breaking
distribution of "Topics of the Day"* the
Literary Digest on May 3, in the course
of a quarter page display in 300 news-
papers, gave a conspicuous place to the
growingly popular "punch" paragraphs
dealing with social and political and other
foibles of the hour.
Jenkins Uses Striking: Publicity.
A striking and original bit of publicity
work by an exhibitor comes from J. C.
Jenkins, manager of the Auditorium Thea-
tre at Neligh, Neb. Mr. Jenkins issued
an attractive herald twelve inches in
length carrying two column filled with an
illuminating article on Theda Bara and
her purpose in interpreting the role of
"Salome" in the William Fox super-pro-
duction, which Mr. Jenkins was billing
for a run at his theatre.
He dwells on her service in the Liberty
Loan drives, and begs his patrons to dis-
abuse their minds of the idea — if it exists
- — that immorality is the keynote of "Sa-
lome." He urges that they fix their at-
tention on the beauty of the scenes and
the lovable character of John the Baptist,
while appreciating at the same time the
artistic portrayal of the Biblical char-
acter, Salome.
Harry Carey
Gives Seena Owen a great hand and
likewise smile in "Riders of
Vengeance," a Univer.sal.
Beautiful Scenic Effects
in "When Doctors Disagree"
THE new art of photography, in which
the selection of artistic locale plays
an all-important part, has probably
never been so well developed as by Di-
rector Victor Schertzinger in Mabel Nor-
mand's newest Goldwyn play, "When
Doctors Disagree," released May 25.
In "When Doctors Disagree" Mr. Schert-
zinger and the Goldwyn location man, Ray
Moore, have chosen unusually scenic ex-
teriors with evenly-balanced, regular
grouping. Many of the scenes are laid
in the woods of the San Bernardino moun-
tains, with their deep, clear pools, won-
derful waterfalls, thickly-foliaged trees,
great rocks and deep ravines. Others are
in the peaceful vicinity of Ferryville, with
its quaint rusticity, its ^veather-beaten
and vine-covered farmhouses and fertile
meadows with their winding roads and
streams. The old-fashioned repose of the
squatty farmhouse, in which a great deal
of the action of the opening of the picture
transpires, is typical of the American
small town, and its curious furnishings
take one back to the days of Boston tea
parties and Salem witch-craftiness.
Mr. Schertzinger never over-lights his
scene, flooding the eye of the camera with
sunrays or Klieg glimmers. Instead, he
rather diffuses the light in soft profusion
throughout his scene, omitting direct rays
flashed onto the star, or the much-used
"halo" effect of the sun shining through
Miss Normand's hair.
In his scenes in the woods, Mr. Schert-
zinger has arranged his lighting so that
the sun does not stream in sharp rays
through the overhead foliage, which gives
a well-defined balance to the screen pic-
tures.
Betty Compson
Whose smile and curls are featured In
World's production, "The Devil's
Trail," released in June.
Hnrri.HlHirg Theatre Chnngres Hands.
The Greater Victoria Theatre, of Har-
risburg. Pa., considered one of the most
modern, up-to-the-minuto picture houses
of the capital city of the keystone state,
has been sold by the three George broth-
ers, James, Athens and Charles, to the
Stanley Company, of Philadelphia. The
transaction involved a large sum of money,
as the Hope Jones Unit Type organ was
installed at a cost of $25,000 and the
theatre has a seating capacity of 2,200.
The purchase price is reported to be some-
what above $300,000.
"Humanity" Film Receives
High Praise from Pastor
AMONG the most recent testimonials
received by Universal praising its
super-production, "The Heart of
Humanity," is the one of the Rev. Francis
J. Finn, head of the St. Xavier College in
Cincinnati. Rev. Finn has a national rep-
utation as a contributor to the literature
world. He recently witnessed a showing
of the production and said that he con-
sidered it to be w^onderful in every way.
Thomas Berta, manager of the Grand
and Oracle theatres, in Rock Spring.^.
Wyo,, says that the picture broke all
records for his theatres and that he
showed to 40 per cent, of the population
of the town. The picture was run for
three days in Rock Springs and the re-
ceipts on the last day were $20 more
than those on the first. The fact that
Rock Springs has a population of ap-
proximately 3,500 proves conclusively that
this production is a safe feature for a
small town.
Mr. Berta says that he exploited the
picture through the use of a mailing list
secured from the county court house and
newspaper advertising. Additional pub-
licity was obtained through invitations
issued to all allied soldiers and sailors.
Another exhibitor of Wichita, Kan.,
stated that he packed his theatre for six
days, and that with a charge of 25 cents
for matinees and 50 cents for evening his
receipts increased daily. He added that
he expected to play a return engagement.
IHme. AmasBor Likes Picture Work.
Elvira Amazar, a Russian operatic con-
tralto, beloved of New York and Chicago
audiences for her appearances with the
Chicago Grand Opera and Boston Opera
Companies in "Thais," "Rigoletto,"
"Faust," "La Boheme," "Carmen" and
"Louise" with Mary Garden, is planning
a metropolitan concert tour for the au-
tumn with enthusiastic support of all her
operatic friends, including Cleofonte Cam-
panini and John McCormack.
Mme. Amazar, who is the wife of Mura-
tore Baklanoff, one of the best known
artists in opera, is now engaged with
the Four Star Pictures Corporation un-
der Director George Irving, playin.g Olga,
the Russian beauty, in Augustus Thomas'
new sociological drama, now in work at
the Biograph studio. Produceri Harry
Raver induced Mme. Amazar to join the
cast because she is a Russian as well as
beautiful and understands the part. Mme.
Amazar is frankly in love with the pic-
tures and full of enthusiasm.
H. C. Cornelius
Vice-president and secretary of
Exhibitors Mutual.
May 24, 1919
THE MOVING PICTURE WORLD
1239
ber of killings take place, which, al-
though they are done in the bringing
about of a just retribution, interfere
somewhat with the convincing quality
of the latter part of the story. The
cast as a whole does good work.
Cast.
Cheyenne Harry Harry Carey
The Girl Seena Owen
Gale Thurman Joseph Harris
Buell J. Farrel McDonald
Father Alfred Allen
Mother Jennie Lee
Virginia Clita Gale
Story by Harry Carey and Jack Ford.
Scenario by Eugene B. Lewis.
Directed oy Jack Ford.
Th« Story.
A note of tragedy injects itself into the
very beginning of the story of "Riders
of Vengeance," when the enemies of
Cheyenne Harry wreak \'engeance on him
on the day of his wedding by shooting
into the wedding party as it steps from
the door of the church. The bride and
father and mother of Cheyenne Harry are
killed on the spot, and the sorrowful
bridgegroom immediately leaves the scene
of the tragedy, coming back a year later
to avenge his loved ones. A notice posted
on the town pump announces to the terri-
fied inhabitants of Mesquite that he is
back, "gunning" for certain individuals
named in the announcement.
One by one he "gets" them, until it
comes to Gale Thurman's turn. Just at
this point of the story Thurman's pretty
bride-to-be comes on the scene, is rescued
from a stage coach hold-up by Cheyenne
Harry, and is cared for in the cave which
he makes his home. A thrilling scene on
the desert where, side by side with Thur-
man, he fights a common enemy, leads up
to the climax of the story, when the love
between the girl and Cheyenne Harry is
revealed.
Program and Advertising Phrases: An-
other of the Popular "Cheyenne
Harry" Pictures, with Harry Carey
in the Title Role.
Powerful Western Melodrama with
Plenty of Fast Riding, Quick Shoot-
ing and Breathless Dramatic Incidents.
Pleasing Romance Combined With High-
ly Dramatic Story of Vengeance
Forms Basis for Latest "Cheyenne
Harry" Story.
How the Love of a Girl Succeeded in
Turning the Thoughts of a Deter-
mined Man From a Career of Ven-
geance.
Advertising Angles: Play your star for
your chief attraction and add that the
story in which he appears was written
by himself and his director. Use the
opening lines of the synopsis for your
advertising text: "With his three broth-
ers and his father lying on the ground,
mortally wounded, and his bride dying in
his arms — all victims of hired assassins —
Cheyenne Harry made a solemn vow that
he would not rest until he had fuUx
avenged the blood of his people." Then
add. 'Two years passed before Harry
came back, but when he did — the story
is worth seeing in 'Riders of Vengeance'."
Advertising Aids: One design each one.
three and six-sheets. Stock one-sheet of
star. Colored and black-and-white lobby
displays. Slide. Heralds. Player cuts in
three sizes. Scene cuts one and two col-
umns wide. Press book.
For Color Effects
Use ^ea? Hoods
Colors Are
Beautiful, Brilliant
and Permanent
•^ Hoods Slip Over the Bulb
• ^ \V.\Y AirE.\I> OF DIP
^ ^ ,„ ,., AND LES.S COSTLY
Ind Is'o'r 40 w: ReynoWs Electric Co.
Lamps
426 S. Talman Ave., Chicago, ill.
Pathe Exchsmge, Inc.
THE SECRET ASSASSIN (Pathe). May
25. — Episode No. 6 of "The Tiger's Trail"
opens with a continuation of the thrilling
scene where Belle is about to enter the
room where the sacred tiger is devouring
a piece of meat. She escapes the tiger
and also her pursuers by climbing to the
top of the cabin. In flight from the cabin
she is forced to pass over a deep gully by
means of a rope line, and escapes being
shot by hiding behind a rock. The pic-
ture closes on a scene in her room ^vhere,
when she is about to find a new hiding
place for the idol, the tiger man enters
and grasps her by the throat.
BACK TO THE WOODS (Rolin), An
amusing farce comedy in which Harold
Lloyd plays the role of a millionaire kid.
who goes to the Canadian wilds to hunt.
Bears follow him, but he fails to see them
and wanders along looking always into
the beyond for something his imagination
has painted. His valet, an eccentric fig-
ure, meets with a wild animal who de-
vours the contents of his lunch basket,
while he makes his getaway. A tussle
with one of the bears which follows the
young millionaire to the cabin, affords
some amusing scenes.
Universal Film Company.
CALL THE COPS (L-KO Comedy). —
Billy Armstrong is featured in this two-
reel comic subject, which abounds in
knockabout scenes. Some of the stunts
are laughable, but there are one or two
traces of vulgarity, which brings down
the general average of the production.
It Is hardly up to the L-KO average.
LET FIDO DO IT. (L-KO). April 16.—
Eva Novak and Dick Smith appear in this
two-reel comic. This is full of entertain-
ing stunts, though it does not boast of
any particular plot. The work of the
trained dog at the beginning is excellent
and will surely please. The scenes occur
on a farm and wind up with a good chase.
This is a first rate comic subject of its
type.
BY INDIAN POST (Western), April 12. —
A two-reel w^estern comedy, adapted from
a Btory by William Wallace Cooke, with
Pete Morrison as the hero. The plot is
of a light, humorous sort, dealing with a
love letter written by the hero to his
adored one, which is delivered by an In-
dian. They are married under difficulties
and ride away on horseback after the
ceremony. This contains some good riding
scenes and is an enjoyable number.
IN BAD ALL AROUND (D-Ko), May 14.
— One of the best of recent L-Ko subjects,
except for a few slight touches of vul-
garity, which we think are funny enough
to get by without great offense. Phil
Dunham, Charles Dorety and Eva Novak
are in the cast. This is full of comic
action of a pleasing sort, and will bring
many laughs.
THE BULLSKEVIKI (Star Comedy),
May 12. — One of the funniest comedies yet
shown, featuring Eddie Lyons, Lee Moran
PERFECTION IN PROJECTION
Gold King Screen
10 Days' Trial
No. 1 Grade, 78e.; No. 2 Grade. 60e.
Streteliers Indaded
Try before you buy. Sold by
all the leading supply dealers
throughoat the country.
Factory, ALTUS, OKLAHOMA
and Mildred Moore. The former appear
as ne'wspaper reporters, and the latter as
a vamping Russian countess. This is a
laughable "Bolsheviki" burlesque in which
Eddie and Lee find themselves obliged to
commit all sorts of crimes, but wake to
find it all a dream. Mildred Moore is
very pleasing as the countess.
FLAMES OF DEATH (Universal), April
21.— Episode No. 6 of "The Red Glove."
This opens with the escape of Billie and
Thode from a burning cabin. They barely
escape drowning in a swift stream and
later come into contact with the Vulture
and La Mothe. Thode is made prisoner
and Billie falls from a tree trunk be-
tween two high cliffs. The instalment
is full of picturesque action and carries
the interest well.
A DESPERATE CHANCE (Universal),
April 28. — Episode No. 7 of "The Red
Glove." After her fall from the tree trunk
to a stream below, Billie sees the red
glove and manages to get it. She makes
a temporary captive of the Vulture,
single-handed, but he escapes. There are
other exciting events, and the number
closes with a realistic collision between
an auto and a train.
FACING DEATH (Universal). May 5. —
Chapter 8 of "The Red Glove." This be-
gins with the auto crash pictured at the
close of the last number, a repetition
justified by the realistic nature of the
occurrence. Billie and Tia Juana escape
death. The Vulture leads a prison break,
releasing all of his men. The Vulture and
Wiley cut down an oil derrick, from which
Billie springs to the roof of a nearby
house. The number is full of interesting
action.
FUN IN A FLAT /Star Comedy), May 5.
— A Lyons and Moran comedy, in which
Eddie and Lee are assisted by Mildred
Moore and Grace Marvin as their re-
spective wives. Moving day and spring
house-cleaning give a timely interest to
this subject. An overflowing bathtub and
a gas explosion are amusing features of
a general mixup in the flat. This carries
the interest well.
THE EXPERT ELOPER (Star Comedy),
April 28. — A good comedy, featuring
Eddie Lyons and Lee Moran. The latter
appears as a fresh young fellow who
tries to help Eddie elope with his in-
tended bride. Lee manages to get hold
of the maid by mistake and gets things
generally mixed up in an amusing way.
A typical success of its kind.
Vitagraph.
"THE MAN OF MIGHT" (Vitagraph), —
The title of this episode of the serial made
like a feature is called "The Prey of the
Volcano." It ends when the band of Aztec
Indians who have captured the adven-
turers, send them on a queer sled into the
smoking crater of a volcano. Only the
producers know how they are going to
get out of this fix. Here is surely a mar-
velously finished instalment of a remark-
able serial. The Aztec sets of this episode
would have done credit to any big attrac-
tion released. It is breathlessly exciting.
MIRROROID
The Perfect Projection Screen
OVER 12,000 IN USE
Write for Sample and Qaotations
H. C. CENTER & GO.
NEWBXniGH, N. Y.
For tha fnlleit and lataat nawa •( the bivt-
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THE BIOSCOFE
The Leadlnc Brltlab Trade Jaamal wftk as
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Spacfaaaa as Appllaattaa
1240
Prints of "The Westerners"
Reach Hodkinson Office
NOT only exhibitor but producer in-
terest in the big releases during
the summer innovation of Benjamin
B. Hampton and the W. W. Hodkinson
Corporation will be keenly recalled in a
few weeks, when Stewart Edward White's
first great screen production, "The West-
erners," the initial production of Great
Authors' Pictures, Inc., begins playing in
the principal cities of the country.
"The Westerners" negative and working
prints have just been received from the
California studios where Mr. Hampton
has been working for months. Mr.
White's story has been made on all-star
lines instead of following the single-star
standards which have dominated pictures
for many years. Every role in the pro-
duction is filled by a player who has
been starred frequently by the larger
companies of the industry.
Roy Stewart, Mildred Manning. Robert
McKim, Graham Pettie, Wilfred Lucas and
little Mary Jane Irving are all stars of
this powerful drama of the gold rush
into the Black Hills of Dakota. The
directorial work of Edward Sloman con-
tributes still another star element to the
production.
Within a fortnight prints of "The West-
erners" will be in the hands of the thirty
Hodkinson oflices across the nation for
showing to exhibitors. This production
and all others offered through Hodkin-
son will be offered to exhibitors singly
under the recently announced Hodkinson
open booking policy, and it is worthy of
comment that no bookings of "The West-
erners' have been solicited or permitted
in advance of the arrival of the prints
at the branch offices. More than 500
contracts with representative big theatres,
offered in advance of the completion of
this story, have been declined.
Other famous Stewart Edward White
stories controlled and to be produced by
Great Authors' Pictures, Inc., are: "The
Riverman," "The Leopard Woman," "The
Rules of the Game."
THE MOVING PICTURE WORLD
tire United States was searched In an
effort to find suitable locations. Actual
exteriors in six states are shown in the
action of the picture.
The co-stars are Anne Luther and
Charles Hutchison. Joseph A. Golden is
both author and director of the picture.
May 24, 1919
JVevr Pathe Serial Is Story of Crook I^ife.
"The Great Gamble," the Western Photo-
plays, Inc., serial to be released August 3
by Pathe Exchange, Inc., is a tense grip-
ping story of crook life for which the en-
Three New Ford Releases
Announced by Goldwyn
THE next three Ford Educational
Weeklies to be released through Gold-
wyn disclose the romantic interest
which surrounds the history of common
things.
"From Mud Dug," the story of pottery
making, takes audiences through the larg-
est pottery kilns in the world, where,
instead of meeting the potter of biblical
days who shaped his vessel by hand on
a slowly revolving wheel one may find
row on rows of vases and bowls being
turned, shaped, polished and decorated by
modern power methods. This picture Is
released May 25.
"The Land of Ukelele," is a visit to the
Hawaiian Islands. The beach of Waikiki,
with its happy surf-riders, and the vistas
obtained from an ox-cart or from the
cow-catcher of a baby engine on a nar-
row-gauge railway, give a week of in-
structive travel in a quarter of an hour.
Released June 1.
In "The Only Way," the traffic copy, the
railway guard, the teamster and the fire-
man tell stories of careleness or thought-
lessness to drive home the warning of
"Safety First." June 8 sees the release of
this production.
Elaine Hammerstein Starred
in Selznick's "Love or Fame"
SELZNICK PICTURES announced that
"Love or Fame?" is the title of the
first production in which Elaine Ham-
merstein will be featured. The scenario
is from an original story by S. Jay Kauf-
man and is of unusually strong plot inter-
est. It concerns a young girl who aspires
to become a great opera star and ■who is
called upon to decide between a big
career or the man she loves.
Can a woman succeed in a professional
career and retain her honor w^ithout pay-
ing the price? This is the question raised
in "Love or Fame?" The heroine is in-
formed that the feat is impossible, yet
she is determined to try it. Her trials
and temptations form the action for an
absorbing drama.
In the role of the ambitious singer who
is determined to have both love and fame
Elaine Hammerstein has a part ideally
suited to her and one that brings out
all her charms and ability.
Selznick intends that every one of Miss
Hammerstein's coming productions shall
be something big, something unusual that
will lend itself to special exploitation.
The company is weighing every story from
the exhibitor angle as well as the star
angle before deciding upon it.
Working in the Mint Now,
Hut it's "The Mints of Hell.' released
by Robertson-Cole through Exhibitors
.MiTtual, in wliich William Desmond .stars.
Novel Title for Fox Film.
To obtain the proper theatrical atmo-
sphere and color in the filming of "Words
and Music By ," the William Fox ve-
hicle which stars Albert Ray and Elinor
Fair, Director Scott Dunlap made use of
the Majestic Theatre in Los Angeles, tak-
ing scores of scenes within the structure.
A chorus of fifty girls and an audience of
nearly 300 in full evening dress were util-
ized— at a large cost over the expenditure
which might have been made with a dispo-
sition to slur the effects desired. The re-
sult is a remarkable series of scenes of
tlie utmost realism and dramatic effect. ,
Miss Fair plays the role of a prima
donna in "Words and Music By " and
appears on the stage supported by the
fifty chorus girls — who are all profession-
als. Albert Ray appears as a musical
conductor, directing the premiere of his
own libretto— the songs of which are sung
by Miss Fair."
Wilfrid Lucas
Who has big character part in "The
Westerners," Great Authors' feature
distributed by Hodkinson.
"As a Man Thinks" Makes
Stir in East and West
WHAT newspaper and word of mouth I
advertising combined will do for I
a motion picture was revealed last
week in Denver, where the first Harry
Raver-Augustus Thomas-Pour Star screen
drama, "As a Man Thinks," made a record
for itself and for Talbot's America Thea-
tre, Denver. In advance of its first
presentation at the America, Manager
Talbot advertised the film liberally.
"It was the kind of prodtiction I felt I
could safely leave on my screen to sustain
the America's volume of patronage," said
Mr. Talbot in New York at the Hotel
Algonquin, where he received his daliy
box office reports from his Denver asso-
ciates. "As a Man Thinks" opened to
a one day's record business for the house,
built up this box office level still farther
with each succeeding day and wound up
its week by giving us the best Saturday
we have had in more than a year. This
is the kind of dramatic production that
causes patrons to talk and the effect of
their talking is visible in the box office re-
ceipts.
In Two Crandall Theatres.
A similar experience has been had with
"As a Man Thinks," by Harry M. Crandall,
the big AVashington, D. C, exhibitor, who
adopted the unusual policy of using two
prints and running this production simul-
taneously, day and date, at his big Wash-
ington Metropolitan and his Knicker-
bocker, the two leading units of the Cran-
dall chain in the Capital City.
Dayton Books All Larry Semon Comedies.
The Dayton Theatre, Dayton, Ohio, has
booked the Larry Semon comedies in their
entirety. The first of this new series is
entitled "Well, I'll Be !" As the in-
augural production of the series it is being
boosted by the advertising department of
the Dayton, of which Mark Gates is man-
aging director.
Right on top of this announcement by
the Dayton Theatre, comes news from
Montreal, Canada, that the Montreal, one
of the biggest picture theatres in that
city, has also booked the Larry Semon
series.
A. J. Talbot, manager of the American
Theatre in Denver, also has booked the
Semon comedies, in addition to running
Vitagraph's other comedy series.
May 24, 1919
THE MOVING PICTURE WORLD
1241
"Tiger Lily" Announced
as Margarita Fisher's Next
MARGARITA FISHER has commenced
work at the American's Santa Bar-
bara studios on her new produc-
tion, "The Tiger Lily." This is said to
be a vivid swiftly-moving story from the
pen of Joseph Franklin Poland, and was
selected in fulfillment of the American's
desire to present Miss Fisher in a role
that would be more exacting emotionally
than parts in which she has lately ap-
peared. It Is an absorbing story of the
romance of a beautiful Italian girl living
In America, and embodies a rare com-
bination of humor and pathos that is ad-
mirably suited to Miss Fisher's capa-
bilities.
For the star, Poland has created the
engaging role of "Pepita," known among
her people as "The Tiger Lily," because
of the tiger-like fierceness and agility
that commingle with her grace and purity.
Through her efforts to keep peace and
harmony in her little <;ommunity she
becomes Involved In a chain of unusual
circumstances, from which she emerges
as the affianced sweetheart of a young
American millionaire.
Emory Johnson is appearing opposite
Miss Fisher and the cast includes also
George Periolat, J. Barney Sherry, E.
Alyn Warren, Mme. Rosita Marstini, Beat-
rice Van and Frank Clark.
The production is being directed by
George L. Cox.
"Pretty Smooth" Is Prtscilla Dean's Nest.
A girl crook had the fatal habit of
talking aloud to herself. Naturally she
couldn't be a successful thief for a long
time and that is perhaps the reason she
decided later to go straight. That, in a
few words, tells of the part played by
Priscilla Dean in her new Universal photo-
drama "Pretty Smooth," which will soon
be released as a Universal Special Attrac-
tion. The story was written by Bayard
Velller. The story was adapted to the
screen by Waldemar Young of the Uni-
versal scenario staff and the production
was directed by Rollin Sturgeon.
The scenes of the drama are laid in
the fashionable and underworld sections
of New York and San Francisco. The
picture is in six reels, and is a smooth
running affair.
Change Title of Mlnter Film.
Film-cutters are busy, according to
word from American studios, preparing
for shipment of the production of the
new picture in which Mary Miles Minter
soon will make her appearance, originally
titled "Mary O'Rourke." That name, how-
ever, proved such a tongue-twister for
non-Hibernians, that it has been changed
to "A Bachelor's Wife."
The film has undergone the biggest part
of the cutting process, and the trimming
is now being administered. Director Em-
mett J. Flynn is supervising work of
the production, which makes his first
directorial effort for the "Flying A."
The story and scenario were written by
Joseph Franklin Poland.
Kxhlbltors Praise "Thfe Veiled Adventnrc."
While exhibitors in every part of the
country are praising Constance Tal-
madge's current Select Picture, "The
Veiled Adventure," in which she is pre-
sented by Lewis J. Selznick, Miss Tal-
madge is putting the finishing touches
on her coming Select attraction, "Happi-
ness a la Mode." Even at this early
date exhibitors who have already played
"The Veiled Adventure," are making an-
xious queries concerning Miss Talmadge's
forthcoming attraction, and although no
release date has as yet been announced,
hundreds of requests have been received
for early bookings.
A Fe'w Lessons in Facial Treatment Are Given Here for the Ladies.
By Margarita Fisher and Olga Grey in their cave-woman scene from Ameri-
can's "Trixie from Broadway."
"Man Who Turned White" Is One of Hampton's Best
THE MAN WHO TURNED WHITE."
starring H. B. Warner, which will
inaugurate the Superior Picture series
released by Robertson-Cole through Ex-
hibitors Mutual, Is one of the most pre-
tentious productions made by Jesse D.
Hampton.
In this story of the Bedouins, laid in
the atmosphere of mysticism, romance
and treachery, it became necessary to
use not only a big cast of selected players
but hundreds of extra people for the street
and desert scenes.
A number of real Arabs were found and
camels were secured from a circus which
happened to be wintering in Southern
California. It is said that this is the
first time a producer in the Los Angeles
film colony has obtained real Arabs.
Mr. Hampton spared no expense to get
all his atmosphere. Every costume store
in Los Angeles was visited for the cor-
rect wearing apparel for the players.
The Soudan, where the story is laid, is
a land of love and intrigue, where the
favorite pastime of. the Arabs is to plot
the death of some one. Therefore Hamp-
ton faced a difficult problem obtaining an
actor who could play an Arabian villain
as said villain really would act. He hit
upon Manuel Ojeda, a Mexican who has
frequently been cast in heavy roles, and
entrusted him with the task of imper-
sonating Joudar, the scheming Arab.
Jay Dwiggins as Mons. Mirabeau does
all that could be asked of him.
Eugenie Forde will be welcomed back
to the screen in the first Warner offer-
ing, playing Mme. Mirabeau.
theatres throughout the country. It has
installed them in practically every large
theatre in Indianapolis, among which are
the Alhambra, Lyric, Colonial, Isis, Regent,
New-Show, Rialto, Keystone; and in Louis-
ville, Alamo, Rex, Strand, Mary Anderson;
and in Springfield, Majestic, Princess, Hip-
podrome, Columbia, Liberty, Colonial; and
in Cincinnati, Strand, Grand, Lyric, Fam-
ily, Walnut, Bijou, Alhambra, Star, Royal,
Norwood Plaza, Colonial.
The company is preparing a large cata-
logue, showing attractive displays and
display frames, which -will be sent gratis
to theatre managers, upon request.
Newman Poster Frames in
Four Brentlinger Houses
THE Newman Manufacturing Company,
719-721 Sycamore street, Cincinnati,
with branch located at 68 West Wash-
ington street, Chicago, manufacturers of
brass and wood poster and photo frames,
easels, railings and ticket choppers, has
equipped the four theatres of which A.
F. Brentlinger is director general, with
the latest corrugated brass poster and
photo display cabinets, with hinged doors
and glass, made to fit around the theatre
front. The four theatres are the Liberty,
Terre Haute; Orpheum, Fort Wayne; Mur-
ray and Murret of Richmond, Indiana.
The Newman company is installing these
unit display cabinets in some of the best
"Hell on Earth" Selects
Special Half Completed
WORK is progressing rapidly on "Hell
on Earth," a coming Select Pic-
tures Special Attraction In which
Sgt. Arthur Guy Empey will be starred,
and according to latest reports the pro-
duction is already half finished.
Contrary to what its name implies,
"Hell on Earth" is not a war picture, nor
are there any scenes showing armies in
action, trench-digging, spies, nor any
other of the many operations necessary in
carrying on a world war. The story
does, however, concern situations and
problems which have arisen in America
since the signing of the armistice.
"Hell on Earth" is an original story by
Sergeant Empey, and the continuity for
the screen was prepared by William
Addison Lathrop. The director is Wilfrid
North.
Florence Evelyn Martin will be seen
in support of Sergeant Empey. Other
well known persons in the cast are Mar-
guerite Courtot, Betty Blythe, Sallie
Crute, William Dunn and Charles A.
Stevenson.
Ford Uses Big Tank In Serial.
Probably the largest tank ever used
for under water scenes in motion pictures
will be used by Director Francis Ford
in his serial "The Mystery of the 13," now
being produced. A fight between two
divers, in diving apparatus, and a swim-
mer, will be one of the thrills of the
third episode. Besides Rosemary Theby,
Francis Ford, and Arthur Troutt, a diver
of international reputation, the tank will
contain seals, large fish and the wreck
of a ship.
1242
THE MOVING PICTURE WORLD
May 24, 1919
ON THE SCREEN IN MANY CITIES
(Features Booked f
Kureka, Cal.
Orpheum (J. Lindsay Brown). — Billie
Khodes in The Lamb and tlie Lion (Exhib-
itors Mutual); Tom Mix in Treat 'Em
RouKh (Fox).
Grauman's. — Douglas Fairbanks in
Kniclcerbocker IJuckaroo (Artcraft).
Broadway (L. T. Tally). — Charley Chap-
lin in Sunnyside (First National).
MinneuiioIiN.
Garrick (J. K. Johnson). — Elsie Forgu-
son in Eyes of the Soul (Artcraft).
I'hilatlelphia.
Fairmont (H. M. S. Kendriek). — Wallace
Reid in Roaring Road (Paramount); Eve-
lyn Nesbit in Thou Shalt Not (Fox); Bry-
ant Washburn in Something to Do (Para-
mount).
Detroit.
Regent (Tom Ealand). — D. W. Griffith's
The Girl Who Stayed at Home (Artcraft).
Orpheum (Tom Ealand).^ — John Barry-
more in the Test of Honor (Paramount).
Majestic (Geo. E. Guise). — Dorothy Dal -
ton in The Homebreaker (Paramount);
Shirley Mason in The Rescuing Angel
(I'aramount).
Winnipej^.
Province (H. N. Jernberg). — Herbert
Brenon's Empty Pockets (First National).
New York City.
Strand (Joseph Plunkett). — Ethel Clay-
ton in The Girl Next Door (Paramount).
Rivoli (Hugo Riesenfeld) — Dorothy Gish
in I'll Get Him Yet (Paramount).
Rialto (Hugo Riesenfeld). — Pauline
Frederick in One W^eek of Life (Goldwyn).
Eighty-first Street (A. F. Shackman). —
Stella Talbot in The Price of Innocence
(Buffalo M. P. Corp.); Enid Bennett in The
Law of Man (Paramount).
Fox's Audubon (Ben Jackson). — Tom
Mix in The Coming of the Law (Fox);
Alice Joyce in The Third Degree (Vita-
.graph).
or Week of May 19.)
Fox's Academy of Music (Charles
Wuerz). — Alice Joyce in The Third De-
gree (Vitagraph); Frank Keenan in The
Master Man (Pathe); Gladys Brockwell in
The Divorce Trap (Fox); Sessue Haya-
kawa in His Debt (Mutual).
Fox's Bay Ridge (William Waldron). —
Elsie Ferguson in Eyes of the Soul (Art-
craft) ; Mary Pickford in Captain Kidd,
Jr. (Artcraft).
Fox's Bedford (Harry W. Moore). — Alice
Joyce in The Third Degree (Vitagraph);
Sessue Hayakawa in His Debt (Mutual).
Fox's Comedy (David Schaefer). — Grif-
fith's. The Girl Who Stayed Home (Art-
craft) ; Julia Dean in Ruling Passions
(Select).
Fox's Crotona (Philip Levy. — Elsie
Ferguson in Eyes of the Soul (Artcraft) ;
Tom Mix in The Coming of the Law (Fox).
Fox's City (Sam Fried). — Marguerite
Clark in Let's Elope (Artcraft); Evelyn
Nesbit in The Fallen Idol (Fox).
Fox's Folly (Harry Lipkowitz). — Alice
Joyce in The Third Degree (Vitagraph);
Tom Mix in The Coming of the Law
(Fox).
Fox's JaiTiaica (John Spagna). — John
Barrymore in The Test of Honor (Art-
craft); Alice Joyce in The Third Degree
(Vitagraph).
Fox's Ridgewood (A. H. Anderson). —
Mabel Normand in The Pest (Goldwyn);
JIary Pickford in Captain, Kidd, Jr. (Art-
craft).
Fox's Star (Arthur E. Smith). — Elsie
Ferguson in Eyes of the Soul (Artcraft) ;
Madlaine Traverse in The Love That Dares
(Fox).
Fox's Terminal (Fred M. Shafer). —
Priscilla Dean in The Exquisite Thief
(I'niversal) ; Henry B. Walthall in A Mod-
ern Husband (Mutual).
with him the best wishes of the Metro
stafT.
Mr. Reardon is succeeded by E. L
McEvoy, the hustling traveling repre-
sentative of "The Birth of a Nation,'
who was previously in charge of Metro's
New Haven office.
Director Riesenfeld Dines
Writers and House Chiefs
AT the Hotel Commodore on the
evening of Wednesday, May 7,
Hugo Riesenfeld, managing direc-
tor of the Rivoli and Rialto theatres,
entertained at dinner two score repre-
sentatives of the trade and daily press
and his staff. The pleasant and in-
formal occasion served also to intro-
duce Ralph Edmunds, publicity director
of the two houses. Mr. Riesenfeld made
a brief and interesting address, in which
he expressed to the members of his
executive staff his appreciation for their
work since he has occupied his present
position. Mr. Edmunds also spoke
briefly, asking the co-operation of the
press representatives— and from the
cordial greeting extended to him as well
as to his chief, there was every indica-
tion that he would get it.
Mr. Riesenfeld in the course of his
remarks stated that the normal expense
for the two theatres each week ranged
between ten and twelve thousand dol-
lars. The director qualified the state-
ment by saying this was true before the
curtains were parted on the shows.
\mplifying the particular remark one of
his staff said later that the weekly cost
i)f the orchestras without taking account
of the soloists amounted to $4,000 for
each house.
In France for Red Cross Film.
Lt. E. D. Harry, late of the Raw Film
.Suiiply Company, and Lt. W. C. Dorsey, of
Chicago, beautify the \to([ Cross pictures
with their own.
Reardon Goes to Western Exchange.
John Lester Reardon has severed his
connection with the Boston ofifice of the
.\merican Feature Film Company to ac-
cept the management of one of the
largest exchanges in the West. Mr.
Reardon has been connected with .'Kmer-
ican for the past five years in the ca-
pacity of assistant manager, and carries
Guy C. Smith Returns
from World-Wide Trip
GUY CROSWELL SMITH has re-
turned from a twenty months' trip
around the world in the interests
of the government ofificial film service.
Leaving New York in July, 1917, he went
first to Japan, thence to Korea, Man-
churia and Siberia to Russia, arriving
there during the Kerensky regime and
before the Bolsheviki had found their
fame. Air. Smith remained in Russia
nearly a year, divided between Petro-
grad, Moscow and other parts of the
country, and his experiences during the
troublous times that started with the
Bolshevik revolution were strenuous
and anything but comfortable. He had
several narrow escapes during some of
the shooting "parties" that formed part
of the daily life in Petrograd after the
Bolsheviks gained control and real food
was at all times an empty dream.
From Russia Mr. Smith went to Scan-
dinavia, where from his headquarters in
Stockholm he directed the distribution
of American government films through-
out Sweden, Norway and Denmark. He
worked in connection with the War
Trade Board in controlling the use of
.•\merican films in these countries — un-
der conditions which eventually brought
the percentage of American pictures up
to 95 per cent of all films shown. A
year ago, Scandinavia was seeing about
.^0 per cent German drama films. The
war control made it possible for Mr.
Smith to impose upon every exhibitor
that no German films were to be pre-
sented at the same performance with
-Vmerican subjects.
For the past several months, Mr. Smith
has been located at Berne, Switzerlanci,
in similar government service. He also
visited Paris during the conference.
National Fire Protection
Association Holds Meeting
THE twenty-third annual meeting
of the National Fire Protection
Association was held in Ottawa,
Canada, May 6 and 8, when representa-
tives of the motion picture industry were
in attendance and actively participated
in the deliberations.
The convention, which was the largest
and most enthusiastic one ever held,
was of special interest to the motion
picture industry owing to the proposal
for adopting scientific rules for the stor-
age and handling of motion picture films.
The rules promulgated by the associa-
tion are accepted generally by the un-
derwriting interests throughout the
country as standards upon which their
rates are based, and they are followed
by the state and municipal authorities in
the passing of fire prevention laws and
ordinances.
The National .'\ssociation of the Mo-
tion Picture Industry has been for the
past two years working to bring about
the recognition on the part of members
of the association of the necessity for
jiroper fire safeguards, in order to sta-
bilize the industry and command the re-
spect of the community.
May 24, 1919
THE MOVING PICTURE WORLD
1243
^iBiiiiiiHiffliffliiiniitiiiminiiiimiiiiiMiiimiirafliiffl^
I List of Current Film Release Dates
lOliUllllllllllllllllllHllliiniilH^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
C
Exhibitors-Mutual
STRAND.
( One-Reel Comediet. )
Mar. 30— Peggy's Burglar.
April 6 — Too Many Sweethearts.
FEATURES.
jjar.— The Turn in the Road (all star caat).
Mar. — Hearts Asleep (Bessie Barrlscale).
H,r. — Whitewashed Walls (William Desmond).
April — Diane of the Green Van (Alma Rubens).
April — The Courageous Coward (Seasue Haya-
k&WA )
—Modern Husbands (Henry B. Walthal).
The Love Call (Billie Rhodes).
Josselyn's Wife (Bessie Barriscale).
-Mints of Hell (William Desmond).
Just Squaw (Beatrice Michelena).
His Debt (Sessue Hayakawa).
April
Apil— '
May
May
May — .
May
ROTHACKER OUTDOOR SUBJECTS.
Jan. 19 — Bulls and Bears.
Jan. 26 — Western Stuff.
Feb. 2— Doing the Dells.
Feb. 8 — God's Country.
Feb. 16 — Out Wyoming Way.
Feb. 2a — A Peek of Par -.ise.
Mar. 2 — Columbia, the Gem of the Highways.
Mar. 9 — An Eyeful of Egypt.
Mar. 16 — In Pyramid Land.
Mar. 23 — Mid Sahara's Sands.
Mar. 30 — Glimpsing Gondolas.
April 6 — A Palestine Pilgrimage.
Famous Players-Lasky, |
PARAMOUNT-SENNETT COMEDIES.
(Two Rtels Each.)
April 13 — The Foolish Age.
April 27— The Little Widow.
May 11 — When Love Is Blind.
May 25— Love's Faces.
PARAMOUIVT-ARBUOKL.E COMEDIES
(Ttco KmU Bach.)
Mar. 2 — Love.
DREW COMEDIES.
(Two-Beel Comediet.)
April 20 — An Amateur Liar.
May 4 — Harold, the Last of the Saxons.
FAMOUS PL.AYERS-LASKY CORP.
Paramount Feature*.
Mar. 30— The Sheriff's Son (Charles Ray).
Mar. 30 — Little Comrade (Vivian Martin).
Mar. 30 — Peppy Polly (Dorothy Gish).
April 6 — The Test of Honor (John Barrymore).
April 6 — The Rescuing Angel (Shirley Mason).
April 13 — Something to Do (Bryant Washburn).
April 20 — Greased Lightning (Charles Ray).
April 23 — Let's Elope (Marguerite Clark).
April 27— The Law of Men (Enid Bennett).
April 27— The Roaring Road (Wallace Reid).
May 4 — Oh, You Women I (Emerson-Loos Pro-
duction).
May 4 — Vicky Van (Ethel Clayton).
May 11 — Come Out of the Kitchen (Marguerite
Clark).
May 11 — The Home Town Girl (Vivian Mar-
tin).
May 11— The Lady of Red Butte (Dorothy Dal-
ton).
May 18 — The Final Closeup (Shirley Mason).
May 18 — The Busher (Charles Ray).
May 25 — The Haunted Bedroom (Enid Ben-
nett).
May 25 — I'll Get Him Yet (Dorothy Gish).
Artcraft Pictures.
Mar. 16— The Poppy Girl's Husband (William S.
Hart).
Mar. 23 — The Girl Who Stayed at Home (D. W.
Griffith Production).
April 6— Captain Kidd. Jr., (Mary Pickford).
April 20 — Eyes of the Soul (Elsie Ferguson).
April 27— For Better, For Worse (Cecil B. De-
Mille's).
May 4 — The Money Corral (William S. Hart).
May 18 — The Knickerbocker Buckaroo (Douglas
Fairbanks).
May 25 — True Heart Susie (D. W. Griffith).
PARAMOUNT-ARTCRAFT SPECIAL,.
Feb. 16 — False Faces.
PARAMOUNT-FLAGG COMEDIES.
(Two Reels Each.)
April C — The Last Bottle.
May 18 — Welcome, Little Stranger.
SUCCESS SERIES (RE-ISSUBS.)
Mar. 30— Sold (Pauline Frederick).
April 6 — Hulda From Holland.
April 13 — The Dictator (John Barrynwre).
April 20 — Gretna Green (Marguerite Clark).
April 27 — Chimmie Fadden (Victor Moore).
May 4 — Hearts Adrift (Mary Pickford).
May 11 — What Money Can't Buy (Louise Huff
and Jack Pickford).
May 18 — A Gentleman from Indiana (Dustln
Farnum).
May 25 — The Woman in the Case (Pauline
Frederick).
PARAMOUNT-BURTON HOLMES.
April 6 — Seeing Sights in London.
April 13 — Land of the Mompies.
April 20— Some British Bits Well Done.
April 27 — Filipino School Days.
May 4 — With the Yanks in France.
May 11 — Tagalog Toilers.
May 18 — Across France with the Yanks' "Gas
Hounds."
May 25 — From Cocoon to Kimona.
PARAMOUNT-BRAY PICTOGRAPH.
April 13 — Coal Mining; A Btrdland Study by
FInley; A Mlillonalr* Rag Picker;
Shadowgraphs.
April 20 — Fun in Feet ; Scenic Wonders of Mt.
Lowe ; Cartoon.
April 27 — How the Telephone Talks; Woodland
Sports, by FInley; Cartoon.
Ma« 4 — Bath Towel Beasties ; Canadian Big
Game ; Cartoon.
May 11 — Lessons in Swordsmanship ; Perfect
Potatoes ; Cartoon.
May 18 — Giants in Fairyland ; Climbing the
Cascades ; Cartoon.
May 25 — The Action of the Heart; With Rod
and Reel ; Cartoon.
W. W. Hodkinson
Distribnted Throug;h Pathe Exchange, Inc.
STAR SERIES.
Feb. 23— The Love Hunger (Lillian Walker).
Mar. 9 — The Forfeit (House Peters).
Mar. 23 — The End of the Game (J. Warren
Kerrigan).
April 6 — Thunderbolts of Fate (Peters-Lehr).
May 4 — The Best Man (J. Warren Kerrigan).
Made In America.
Ashley Miller Productions — On« Reel — Patriotto.
Feb. 16— No. 1,
Feb. 24 — No. 2,
Mar. 2— No. 3,
Mar. 10— No. 4,
Mar. 17— No. 5,
Mar. 24— No. 6,
Mar. 31— No. 7,
Apr. 7 — No. 8,
"Made In America."
■'Nine Million Answer."
"The Rookie."
"Victory Army In the Makia:
"Building the Soldier."
•The Hated K. P. '
"Overseas to Victory."
"Forward — Always Forward."
Fox Film Corporation
BIG TIMELY PICTURES.
Why I Would Not Marry.
Queen of the Sea (Annete Kellerman).
The Land of the Free.
The Prussian Cur.
STANDARD PICTURES.
Mar. 23— Thorn Shalt Not (Evelyn Nesblt).
April 20— The Jungle Trail (William Famum).
May 4 — The Siren's Song (Theda Bara).
May 18 — A Fallen Idol (Evelyn Nesblt).
June 1— Wolves of the Nieht (William
Farnum).
June 15 — A Woman There Was (Theda Bara).
June 29— My Little Sister (Evelyn Nesblt).
EXCEL PICTURES.
ARTCO PRODUCTIONS.
April 30 — As a Man Thinks (Harry Raver-
Augustus Thomas-Leah Baird).
ZANE GREY PICTURES, INC.
Desert Gold (E. K. Lincoln-Ail-Star Cast-T.
Hayes Hunter.
BENJAMIN B. HAMPTON PRODUCTIONS.
The Westerners (Roy Stewart and All-Star
Cast-Edward Sloman).
Mar.
9 — Gambling in Souls (Madalalne
Travers).
Mar. 23— The Rebellious Bride (Peggy Hylaad).
April 6 — Married in Haste (Albert Ray).
April 20 — The Love That Dares (Madlaine
Traverse).
May 4 — Miss Adventure (Peggy Hyland).
May 18 — Words and Music (Albert Ray).
June 1 — When Fate Decides (Madelaine Tra-
verse).
June 15 — Cowardice Court (Peggy Hyland).
VICTORY PICTURES.
Mar. 16 — Never Say Quit (George Walsh).
Mar. 30— Fighting for Gold (Tom Mix— FIt*
Parts).
April 13— Pitfalls of a Big City (Gladys Brock-
well).
April 27— Help! Help! Police! (George Walsh
May 11 — The Coming of the Law (Tom Mix).
May 2.^1 — The Divorce Trap (Gladys Brookwell).
June 8 — Putting One Over (George Walsh).
June 22 — The Wilderness Trail (Tom Mix).
FOX-SUNSHINE & TOM MIX COMEDIES.
Mar. 29 — Six Cylinder Love (Tom Mix — Two
Parts).
Mar. 23— Money Talks.
April 6 — Tom and Jerry Mix (Tom Mix — Two
Parts).
April 20 — The House of Terrible Scandal (Two
Parts).
May 4 — A Lady Bell-Hop's Secret (Two Parts).
May 11 — A Soft Tenderfoot (Two Parts).
May 25 — Virtuous Husbands.
June 15 — Dabbling in Society.
July 6 — Merry Jailbirds (Two Parts).
MUTT & JEFF ANIMATED CARTOONS.
Mar. 16^Wllllam Hohenzollem, Sausage Maker
Mar. 23 — Out and in Again.
Mar. 30 — A Cow's Husband.
April 6 — Mutt, the Mutt Trainer.
April 13 — Subbing for Tom Mix.
April 20 — Pigtails and Peaches.
April 27 — Seeing Things.
May 4 — The Cave Man's Bride.
May 11 — Sir Sidney.
May 18 — Left at the Post.
May 25 — The Shell Game.
June 1 — Oh, Teacher !
June 8 — Hands Up !
THE GREAT NINE.
Feb. 16 — The Darling of Paris ( Theda Bara).
Feb. 23 — Hoodman Blind (William Farnum)
PRODUCTIONS EXTRAORDINARY
Salome (Theda Bara — Eight Parta).
Cleopatra (Theda Bara — Eight Parts).
Les MIserables (William Farnum).
1244
THE MOVING PICTURE WORLD
May 24, 1919
^■IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIB^^
List of Current Film Release Dates
wiBiiimMiiiiiiiiiimiiiiiiinimiiiiiiiiiiiiiBiiiHi^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
j Goldwyn Distributing Corp.
STAR SERIESS PRODVCTIONS.
April 20 — The Pest (Mabel Normand).
April 27 — The Stronger Vow (Qeraldlne Farrar
—Six Par ).
May 4 — One of the Finest (Tom Moore).
Hay 11 — Leaye It to Susan (Madge Kennedy).
Hay 18 — The Crimson Gardenia (Rez Beach —
Six Parts).
May 25 — When Doctors Disagree (Mabel Nor-
mand).
June 1 — The Fear Woman (Pauline Frederick).
BBIVNISON STAR SERIES.
Bandy Burk* of the U-Bar-U (Betzwood).
Uar. 23 — Speedy Meade (Betzwood).
The Road Called Straight (Betzwood).
GOUiWYlS 8PBCSAI18.
The Border Legion (Blanche Bate* and Hobart
Boaworth — Six Parts).
For the Freedom of the World (Seven Parts —
Drama).
For the Freedom of the East (Lady Tsen Mel —
Seven Reels).
The Eternal Magdalene.
CAPITOL OOHBDIBS.
(Tiro fi«el« eaoS)
April 20 — Wanted — A Baby.
May 4 — The Sea Woof.
Ifay 18 — Circumstantial Evidence.
"Oo Get 'em PottT' Btrie:
Mar. 28 — The Potum of Swat.
Apr. e— The Midnight Alarm.
PORD BDUOATIONAIj lif^BBKLiY.
April 6— Cut It Out.
April 13 — Northern Sports Under Southern Skies.
April 20 — Good Roads.
April 27— A Visit to New Orleans.
May 4 — Going Up.
May 11 — Can the Poor Fish.
May 18 — A Wild Goose Chase.
Metro Pictures Corporation^
METRO ALL-STAR SERIES.
April 21 — False Evidence (Viola Dana).
April 28 — The Amateur Adventuress (Emmy
Wehlen).
May 6— After Hi* Own Heart (Hale Hamil-
ton).
May 12— Castles in the Air (May Allison).
May 19— The Lion's Den (Bert Lytell).
May 26— Full of Pep (Hale Hamilton).
June 2 — Almost Married (May Allison).
June 9 — Patricia (Viola Dana).
June 1(3 — The Family Tree (Emma Wehlen).
June 23 — One Thing at a Time O'Day (Bert
Lytell).
SCREEN CLASSICS. INC.. SPBCIAL.S.
The Great Victory, Wtlsoa or the Kaiaar, The
Fall of the HohaDzoUams.
Why Germany Must Pay (All Star Caat — 81z
Parts).
The Great Romance (Harold Lockwood — Six
Parts).
Shadows of Suspicion (Harold Lockwood).
A Man of Honor (Harold Lockwood).
NAZIMOVA PRODUCTIONS.
Toys of Fate (Sevan Parts — Drama).
Bye for Eye (Seven Parts — Drama).
Out of the Fog (Sev#in Parts).
The Red Lantern (Sevea Parts).
Pathe Exchange, Inc.
RELEASES FOR WEEK OF APRIL 2«.
The Sawdust Doll (Baby Marie Osborne — Five
Parts — Drama — Diando).
The Tiger's Trail (Episode No. 1, "The Tiger
Worshippers" — "Three Parts — Drama —
Astra).
Crack Your Heels (Harold Lloyd — One Reel —
Comedy — Rolln).
Pathe News No. M (Topical).
Pathe News No. 35 (Topical).
RELEASES FOR WEEK OF APRIL 27.
The Unknown Love (Dolores CasslnelU and B.
K. Lincoln — Six Parts — Drama — Leonce
Perret).
The Tiger's Trail (Episode No. 2, "The Olowins
Eyes" — Two Parts — Drama — Astra).
Ring Up the Curtain (Harold Lloyd — One Reel
— Comedy — Rolin).
Pathe Review No. 8 (Educational).
Pathe News No. 36 (Topical).
Pathe News No. 37 (Topical).
RELEASES FOR WEEK OP MAY 4.
The Cry of the Weak (Extra Selected Star
Photoplay — Fannie Ward — Five Parts —
Drama — Astra).
The Tiger's Trail (Episode No. 3, "The Human
Chain" — Two Parts — Drama — Astra).
Young Mr. Jazz (Harold Lloyd — One Reel —
Comedy — Rolln ) .
Topics of. the Day (Topical Timely Films — One-
third Reel).
Pathe News No. 38 (Topical).
Pathe News No. 39 (Topical).
RELEASES FOR W^EEK OF HAY 11.
The Tiger's Trail (Episode No. 4, "Danger
Signals" — Two Parts — Drama — Astra) .
SI Senor (Harold Lloyd — Two Parts Comedy —
Rolln).
Pathe Review No. 9 (Educational).
Topics of the Day No. 2— (1/3) reel).
His Vampy Ways (Walter Hall— Two Parts —
Comedy).
Pathe News No. 40 (Topical).
Pathe News No. 41 (Topical).
RELEASES FOR WEEK OP MAY 18.
Caleb Piper's Girl (Helene Chadwick — Five
Parts — Drama — Astra).
The Tiger's Trail (Episode No. 5, "The Tiger
Trap" — Two Parts — Astra).
Before Breakfast (Harold Lloyd — Two Parts —
Comedy — Rolln).
Pathe News No. 42 (Topical).
Pathe News No. 43 (Topical).
RELEASES FOR WEEK OF MAY 25.
The Master Man (Frank Keenan — Five Parts —
Drama).
The Tiger's Trail (Episode No. 6, "The Secret
Assassin" — Two Parts — Drama — Astra).
The Marathon (Harold Lloyd— One Reel— Com-
edy— Rolin).
Pathe Review No. 10 (Educational).
Topics of the Day No. 4 (Topical — Literary
Digest).
Pathe Review No. 44 (Topical).
Pathe Review No. 45 (Topical).
RELEASES FOR WEEK OF JUNE 1.
All Wrong (Bryant Washburn and Mildred
Davis — Comedy-Drama — Five Parts).
The Tiger's Trail (Episode No. 7, "The Flaming
Waters" — Drama — Two Parts — Astra).
Back to the Woods (Harold Lloyd — Comedy —
One-Reel — Rolin.
Topics of the Day No. 5 (Topical-Literary
Digest).
Pathe News No. 46 (Topical).
Pathe News No. 47 (Topical).
AMERICAN FILM COMPANY.
(Released by Pathe.)
May 4 — Charge It to Me (Margarita Fisher).
May 18 — Some Liar (William Russell).
April— A Bachelor's Wife (Mary Miles MInter).
April — Trixie from Broadway (Margarita
Fisher)
Signet of Sheba (William Russell).
Yvonne from Paris (Mary Miles MInter).
The Tiger Lily (Margarita Fisher).
Six Feet Four (William Russell).
Homespun (Mary Miles MInter).
Stuff of Heroes (William Russell).
Daten and Title* of TrinnKle Releaaea
Subject to Chanse W^lthout Notice.
TRIANGLE PRODUCTIONS.
April 6 — A Royal Democrat (Jack Conway,
Marguerite Marsh).
April 13— A Regular Fellow (Taylor Holmes-
Special).
April 20— Devil M'Care (Crane Wilbur).
April 27— The Follies Girl (Olive Thomas —
Special).
May 4— A Place in the Sun (Margaret Blanche
and All-star English cast).
May 11— Taxi! (Taylor Holmes— Special).
May 18 — The Water Lily (Alice Mann).
May 25 — Mayor of Filbert (Bella Bennett, Jack
Richardson, J. Barney Sherry — Spa-
clal).
June 1 — The Root of Evil (Frances Mann and
Philip Yale Drew).
June 8 — Love's Prisoner (Olive Thomas — Six
Reels — Special).
June 15 — Lady Windemere's Fan (All-star Cast).
Jne 22 — Upside Down (Taylor Holmes — Spe-
cial).
June 2i) — Dombey & Son (All Star cast— Six
Reels).
Universal Film Mfg. Co.
CENTURY COMEDY.
(Two-Reel (Tomedlcs.)
April 23 — Looney Lions and Monkey Business
(Animal Comedy) — 0.\mz.
May 28 — Frisky Lions and Wicked Husbands
(Animal Comedy)— 03741.
HEARST NEUVS.
(On«-Reel Neit>» Wffkliet.)
April 28— No. 18 (Topical)— 03701.
May 5— No. 19 (Topical)— 0;<710.
May 12— No. 20 (Topical)— 03720.
May 19— No. 21 (Topical)— «.'i7.30.
May 26— No. 22 (Topical)— 03740.
June 2— No. 23 (Topical)— 03751. j
L-KO. I
(Tioo-Reel Comedies.) [
April 30 — Sambo's Wedding Day— 03702. '
May 7 — Good Night Turk ! (Charlie from the '
Orient)— 03711. '
May 14 — In Bad All Around (Eva Novak and
Hughle Mack)— 03721.
May 21 — His Wicked Eyes (Dan Russell) —
03731.
NESTOR.
(One-Reel Comediee.)
April 7 — Charlie Treats 'em Rough (Cartoon
by Pat Sullivan)— 03670.
April 14 — Oreen-Eyed Johnny (Jack Dillon)—
03680.
VNIVBRSAIj SPECIAL ATTRACTIOH.
April 21— Fire FUngers (Rupert Julian— SU
Parts)— 0.S688.
The Exquisite Thief (Prlscilla Dean — Six ParU)
—03608.
May 6 — Bare Fists (Harry Carey — Six Parta
—Drama)— 03707.
May 12 — The Delicious Little Devil (Ma* M«r-
ray — Six Parts) — 03616.
May 19 — The Blinding Trail (Munroe Sails-
bury — Six Parts — Drama)— 03726.
May 26 — The Unpalnted Woman (Mary Mac-
Laren — Drama — Six Parts).
June 2 — The Big Little Person (Mae Murray —
Six Parts)— 03746.
NEW^ SCREEN MAGAZINE.
April 25— No. 10 (Novelty
May 2— No. 11 (Novelty
May 0— No. 12 (Novelty
May 16— No. 13 (Novelty
May 23 — No. 14 (Novelty
May 30— No. 15 (Novelty
June 6 — No. 16 (Novelty
and Topical) — 03696.
and Topical)— 03704.
and Topical)— 0371».
and Topical)— 0872S.
and Topical)— O.S733.
and Topical)— 03743.
and Topical).
INTERNATIONAL NEWS.
April 28— No. 17 (Topical)— 0.im>4.
April 80— No. 18 (Topical)— 03703.
May 7— No. 19 (Topical)— 0:^712.
May 14— No. 20 (Topical)— 0.3722.
May 21— No. 21 (Topical)— 0:1732.
May 28— No. 22 (Topical)— 0.S742.
June •!— No. 23 (Topical)— 03753.
JEWEL.
June 2 — Destiny (Dorothy Phillips — Six Parts)
—037.52.
(Continurd on pa(ic 1246)
May 24, 1919
THE MOVING PICTURE WORLD
1245
toCOOOOOOOOODOOOOOOOOOOOOOO
[fliggc^
ooooooooooooooooooooooooo'
\ CLASSI Fl ED
\ «^^ PER WORD FOR SITUATIONS
J A^ WANTED AND HELP WANTED
/ MINIMUM, $0.50
w
ADVERTISEMENTS )
B"^ PER WORD FOR ALL /
O** COMMERCIAL ADS. \
MINIMUM, $1.00 \
jbooooooooooooooooooooooooo
'/Jntx
OOOOOOOOOOOOOOO 00 0000000^
SITUATIONS WANTED.
MAN AND WIFE, projectionist (non-union)
, pianist (A. F. of M). Old timers with up-to-
date study. Now working. Would liite to hear
from managers desiring our services. Claude
B. Linstruth, Box 376, Cambridge, Ohio.
MANAGER AT LIBERTY, twelve years' de-
tailed experience — late manager with Wm. Fox
Circuit — go anywhere. Write Presentation, care
M. P. World, N. Y. City.
FIRST CLASS ORGANIST desires immedi-
ate engagement in high class picture theatre.
Experienced, reliable, thorough musician. Fine
picture player and recitallst. Splendid library,
best music available for the work. Will accept
good position any part of the country. Pipe
organ and good salary essential. Arthur Ed-
ward Jones, Box 472, Hagerstown, Maryland.
CONCERT ORGANIST DESIRES APPOINT-
MENT IN FIRST CLASS THEATRE. AD-
DRESS CONCERT ORGANIST, care M. P.
WORLD, N. Y. CITY.
HELP WANTED.
WANTED — THOROUGH picture and vaude-
ville manager to manage new house with large
seating capacity. Must have made good and be
able to produce the best of references. State
age, experience, references, salary expected.
Strictly confidential. Address K. R., care M.
P. World, N. Y. City.
CAMERAS, ETC., FOR SALE.
TRADE YOUR OLD CAMERA FOR A NEW
UNIVERSAL M. P. CAMERA. A PERFECT
INSTRUMENT FOR ALL MOTION PICTURE
NEEDS. A special deal enablei us to offar for
• limited time, a brand new Untrersal llatlns
at $440.00 at the extremely lo wprlce of $367.00.
Send description of your old motion picture
camera for valuation. OUR BARGAIN LIST
NO. 15 IS NOW READY, A COPY FREE ON
REQUEST. EASTMAN PERFORATED RAW
STOCK, $.S7.50 PER THOUSAND. IMMEDIATE
SHIPMENT. BASS CAMERA COMPANY.
Charles Bass, President, 109 N. Dearborn St..
Chicago, III.
TWO GENUINE BARGAINS FOR THE BE-
GINNER ABOUT TO TAKE UP MOTION PIC-
TURE PHOTOGRAPHY. 200-ft. U. S. M. P.
Camera, forward and reverse movement, also
trick crank, fitted with Bausch & Lomb Ic Tessar
F:3.5, mounted In Rank & Pinion focusing tube,
with both direct and prismatic finder, complete,
with medium weight tripod, $157.50. 200-ft. U.
S. Special M. P. Camera, fitted with 50 M.M.
Bausch & Lomb Ic Tessar, has direct focusing
tube through camera, also finder and forward and
reverse movement, together with trick crank ;
making a complete outfit for taking pictures,
also making titles, $114.00. WE HAVE ALSO
ON HAND A Brand New 200-ft. Universal that
we are offering at $378.00. A saving of $52.00
from the regular list price. ORDER PROMPTLY
TO AVOID DISAPPOINTMENT. SHIPMENT
MADE SAME DAY ORDER REACHES US.
Talbots' Practical Cinematography, $1.25 ; Adver-
tising by Motion Pictures, $1.00; Both books,
$2.65, prepaid. GET IN TOUCH WITH US TO-
DAY. DAVID STERN COMPANY, In business
since 1885, 1027 R. MADISON STREET, CHI-
CAGO. U. S. A.
DE VRY PORTABLE PROJECTORS, MODEL
C-3, 80-FT. THROW, $1R0 00 ; MODEL C-OO, 80-
FT. THROW, $200.00 COMPLETE. Write for
circular ; Immediate lallTerjr. Telegraptale orders
shipped the same dsy received. BASS CAMKRA
COMPANY, CHARLES BASS, PRBS., 109 N.
DEARBORN ST., CHICAGO, ILL.
FILMS WANTED.
WANTED— 100 4. 5 and 6 reel features. No
paper necessary. .Must by in .4-1 condition.
Send list with full particulars. Federal Feature
Exchange, Inc., 145 West 45th St., N. Y. City.
FILMS FOR SALE OR RENT.
FOR SALE — Ten prints of "The Crimson Stain
Mystery," 32,000 feet in excellent condition, at
$350.00 a print. Advertising matter 5 cents per
sheet. Fifty two-reelers of the Kay-Bee, Broncho
and Domino makes. Subjects In excellent com-
dition at $25.00 per print : some with paper.
Also 100 flve-reel features. Send for list. Federal
Feature Exchange, Inc., 145 W. 45th St., N. Y.
City.
,50 FULL REELS of film. New condition,
$2.00 each. Send money order for trial order.
Will sell not less than 5. Jack Mahmarian,
440 West 23rd St., N. Y. City.
THEATRES FOR SALE OR RENT.
FOR SALE— Picture theatre seating 800, city
100,000 population. Doing good business, making
money, central, pretty theatre with gallery,
$7,000. Address M., care M. P. World, N. Y.
City.
FOR SALE — High class central theatre Para-
mount-Artcraft first run plays ; city of over
90 thousand. tine business, making money:
. seats 600 ; owner has other interests. Real
opportunity, $20,000. Address L., care M. P.
World, N. Y. City.
EQUIPMENT FOR SALE.
A BARGAIN — 4 tanks. 4 racks, 2 winding
stands, 130 ft. capacity. Tarn Film Company,
111 Golden Gate Ave., San Francisco, Cal.
ASBESTOS BOOTHS packed ready for ship-
ment equal to new at about half the cost. Sim-
plex and Power's 0-A mechanism and complete
used machines. Leitner, 266 West 47th St. N.
Y. City.
FOR SALE — Two Simplex B with motors,
price $225 each ; two Williamson Film Per-
forators, price $70 each ; one Power's 6A with-
out motor $170; KM) feet of cocoanut matting
aisle runner, electric sign, screens, rheostats,
inansformers, motor generators ; everything for
movie theatres. Camwalt, 826 Sixth Ave., N. Y.
City.
.MOVI.NG PICTURE THEATRE EQUIPMENT
for sale, including two latest model Power ma-
chines, 6(10 chairs, booth, ticket selling machine,
electric fans and miscellaneous theatre equip-
ment. Reason for selling. Orpheum Theatre
building purchased for other business. Address
Standard Wood Pipe Company, Box 603, Wil-
liamsport. Pa.
TITLES.
ART TITLES, decorative borders, made by
Washington Square artists. Enrich your pic-
tures with creative fantasy. Printed titles. We
also make and film animated novelties for the
high-class exhibitor. Address Patrician Picture
Studio, 61 West 10th St., New York City, N. Y.
Moving Picture Machine Patents My Specialty
PATENTS
William N. Moore
PATENT ATTORNEY
LOAN AND TRUST BUILDING
WASHINGTON, D. C.
The first Important step is to learn whether you can obtain a
patent. Please send sketch of your Invention with $5.00 and I will
examine the patent records and Inform you whether you are
entitled to a patent, the cost and maimer of procedure.
Personal Attention
Established 25 Years
COMING !
The production
The Girl from Nowhere
The Stars
Wilfred Lucas and Cleo Madison
Written and Directed by
WILFRED LUCAS and BESS MEREDYTH
PIONEER FILM CORP.
126 West 46th St., New York
Answering Advertisements, Please Mention tlie
MOVING PICTimE WORiJ>.
"MADTIN" ROTARY
HlAIVllll CONVERTER
FOR REAL
SUN-UT PICTURES
PERFECT KEEL DISSOLVING
WRITE FOR FURTHER INFORMATION
NORTHWESTERN ELECTRIC CO.
412 8. HsTM Aw., Chl«v* 1010 Brotow Bld«., New Ywt
1246
^wHffliiwiiuiiiiiiflHiiiiiimMiiiiwniniinii!^
THE MOVING PICTURE WORLD
ff1M!Mni»tlMIIIIWH^^
May 24, 1919
mi)iiiniiiiiiiiiiBiBii«iiiiiiiiiii!Bra^^
List of Current Film Release Dates I!
lIlltlllllilttHW'""""'"*''™'''*™"™''''""
Unless Otherwise Specified All Subjects Are Five Reel Dramas
IIHMIMiaiMMUU
UNIVERSAL SPECIAL. FEATUIIB.
Cyclone Smltli.
(Drama — Each Episode in Two Parts — Sddit
Polo Featured).
May 12 — No. 1, "A Prisoner for Life" — 0371J.
May 19 — No. 2. "A Phantom Fugitive"— 03729.
May 26— No. 3, "The Wild Rider"— 03739.
June 2 — No. 4, "Cyclone Smith's Comeback' —
03749.
THE RED GLOVE.
(Drama — Each Episode in Two Parts — Mari*
Walcamp Features.)
Mar. 24— No. 2, "Claws of the Vulture"— 03649.
Mar. 28 — No. 3, "The Vulture's Vengeance"—
03659.
April 7 — No. 4, ihe Passing of Oentleinan
Geoff"— 03669.
April 14 — No. 5, "At the Mercy of a Monster '
—03679. ^^^
April 21— No. 0. "The Flames of Death — «3^.
April 28 — No. 7, "A Desperate Chance — OSflw.
May 5 — No. 8, "Facing Death" — 03708.
May 12 — No. 9, "A Leap for Life" — 03717.
May 19— No. 10, "Out of Death's Shadow —
03727. _
May 26 — No. 11, "Through Fire and Water—
03737. „^.,_
June 2 — No. 12, 'In Death's Grip — 03i4..
April 25— No.
May 2— No.
May 9— No.
May 16— No.
May 23— No
May 30— No.
June 6 — No.
CURRENT EVENTS.
17 (Topical)— 03696.
18 (Topical)— 03705.
19 (Topical)— 03714.
20 (Topical)— 03724.
. 21 (Topical)— 03734.
22 (Topical)— 03744.
23, (Topical) — 03755.
STAR COMEDIES.
(One-B«»l Comedies, featttring Eddie Lyons an*
Lee Moran.)
April 2S— The Expert Eloper— 03700.
May 5 — Fun in A Flat — 03709.
May 12 — The Bullskiviks — 03718.
June 2 — The Little Boss (Bessie Love).
May 19 — Three in a Closet — 03728.
May 26 — Taking Things Easy— 03(38.
June 2 — Wise Wives — 03748.
WESTERN AND RAILROAD DRAMAS.
(Two Reels Each.)
April 19 — The Honor of Men (Neal Hart) —
April 26— Even Money (Pete Morrison)— OSSB?.
May 3— The Raid (Neal Hart)— 03706.
M,y 10 — Gun Law (Pete Morrison) — 03715.
May 17— Lone Larry (Lingsley Benedict and
Eileen Sedgwick)— 03725.
May 24 — The Gun Packer (Pete Morrison) —
May 31— Two Men of Tinted Butte (Walt Whit-
man and Patricia Fox) — 03745.
June 7— Ace High (Pete Morrison)— 037;,0.
Vitagraph
VITAGRAPH FBATURR8.
April n— A Yankee Prlnc««8 (Bessie Love).
April as— The Ursurper (Earle WlUlanijs).
Ma, 6— A Stitch In Tims (Gladys LeslU).
May 13— Beating the Odds (Harry Morey).
May 26 — Thin Ico (Corrlne Griffith) ^
June 2— The Little Boss (Bessie Love).
June 9— A Rogue's Romance (Earle Williams).
VITAGRAPH SPECIALS.
Mar. 10— rrom Headquarters (AnIU Stewart).
A»rll 28 — Two Women (Anita Stewart).
May 19— The Third Degree (Alice Joyce).
LARRY 8EMON COMEDIES.
April 14— "Well. I'll Be —" (Two Parts).
May 12— Passing the Buck (Two Parts).
MIG V SPECIAL COMEDIES.
April 21— Mules and Mortgages (Two Parts).
May .I— Fares and Fair Ones. (Two Parts).
May ]<>^TootsieH and Tamales (James Au-
brey— Two Parts).
Tbe Man of Mlsht.
Drama — Fifteen Episodes — Two Parts BaoK —
Featuring Wilham Dun«cm. tupvorttt »y
Bdith Johnson and Joe Byam.
No. 1 — "The Riven Flag."
No. 2 — "The Leap Through Space."
No. 3 — "The Creeping Death."
No. 4 — "The Gripping Hand."
No. 5 — "The Human Shield."
No. 8 — "The Height of Torment"
No. 7 — "Into the Trap."
No. 8 — "The One Chance."
No. 9 — "The Crashing Horror."
No. 10 — "Double Crossed."
No. 11 — "The Ship of Dread."
No. U — "The Volcano's Prey."
No. IS — "The Flood of Dlspalr."
No. 14— "The Living Catapult"
No. IB — "The Rescue."
World Pictures Corp.
April 21 — The Quickening Flame (MonUgu
Love).
April 28 — Three Green Eyes (All-Star).
May 5 — Ginger (Violet Palmer, Garretb
Hughes and Paul Everton).
May 12 — The Unwritten Code (Shirley Mason
and Matt Moore).
May 19 — The Social Pirate (June Elvldge).
SUPER-SPECIAL RELEASE.
The Ghost of Slumber Mountain (One Reel).
SPECIAL RELEASE.
Jan. (5 — Under Four Flags.
Feb. 10— What Shall We Do with Him?
Mar. 16 — The Better 'Ole.
KINOGRAMS.
Issued erery Tueaday and Saturday (Topieal).
PRIZMA.
Kllauea.
Catalina Islands.
"Skyland." a Tale of the Northwest
Everywhere with Priima.
Feature Releases
BRIGGS PICTURES, INC.
("When a Feller Needs a Friend" Comedy
Series)
A Sprise Party 'n Ever'thing.
Sklnny's School and Scandal.
CAPITAL FILM COMPANY.
Indianapolis, Ind.
(Two Reels each)
Running Wild.
Struck by Lightning.
Secret Service Dan.
Faithful Unto Death.
Escaped Convict.
The Square Gambler.
CHRISTIE FILM COMPANY.
Oh. What a Night.
Hard Luck.
Marrying Molly.
Four Hundred or Bust.
Oh Baby.
Good Gracious, Bobby.
You Couldn't Blame Her.
Apartment 23.
Lost — A Bridegroom.
Stop — Look — And Listen.
Sea Sirens.
Too Many Wives.
A Rustic Romeo.
Oh, Susie, Be Careful.
Kiss the Bride. .
Tell Your Wife Everything.
CHRISTIE SPECIALS.
April 20 — Sally's Blighted Career (Fay TIncher
— Two Parts).
Uowdy Ann.
EDUCATIONAL FILMS CORPORATION.
The Wolf of the Tetons.
The Pale Pack Train.
An Essay of the Hills.
Men Met In the Mountains.
FIRST NATIONAL BXHIBITOmS'
Shoulder Arms (Charlie Chaplin).
Ambasaador Gerard's "My Four Tears In Oer
many."
Italy's Flaming Front — Offlcial Itallaa War Pie
tures.
The Fighting Roosevelts.
Virtuous Wives (Anita Stewart).
Romance of Tarzan.
Sunnyslde (Charlie Chaplin).
In Wrong (Jack Plckford) .
Daddy Longlegs (Mary Plckford).
Whom the Gods Would Destroy.
Auction of Souls (8 Parts).
INDEPENDENT SALES CORP.
(Releasing Through Film Clearing Bouse.)
Spe«lala.
Wanted for Murder (Rapf).
A Romance of the Air (Crest).
When My Ship Comes In.
A House Divided (Herbert Rawlinson and Slyvi
Breamcr).
Ten-Twenty-Thlrty Series.
Life's Greatest Problem (Blackton).
Her Mistake (Steger).
A Woman's Experience (Bacon-Baoker).
Susoense (Refcber)
First Kothapfel Vnit Program, 1919.
1 — The Wood of Fair Water (Scenic).
2 — The Last Hour (Novelty with Music).
?> — False Gods (Dramatic Feature).
4 — A Thought of Equity (Epigram).
5 — Wild Flowers (Comedy).
OUTING-CHESTER PICTURBS.
Distributed through First National Mmekmttges
(emoept Omaha, Denver, Boston, PittsHtrgl^,
Chicago and Detroit.)
Mar. — From Scales to Antlers.
Mar.— Teddy Birds.
Mar. — Balahooing on the Anarika.
Mar.- Maids, More Maids and Mermaids.
April — Guided and Miss Guided.
April — A Waswanlpae Week End.
April— Up In the Air After Alligators. I
April — Mr. Outing Floats a Dream.
JMWBL PRODUCTTIONS, INC.
reb. 16 — The Heart of Hamanlty (Deretkf
Philips— 8U i'arU)— 08S»4.
-When a Girl Loves (Mildred Harris).
LBONCB PERRBT PRODUCmOlfS.
1402 Broadway, New York.
k Soul Adrift (Dolores Casslnelll).
ESS.VNAY.
'oUBg America (Seven Parts).
Triple Trouble (Charlie Chaplin Picture)
SOL LESSER.
Yankee Doodle In Berlin (Five Parts).
PIOXKER.
The Long Arm of Maunister (Henry Walthall).
PUBLIC HEALTH FILMS.
Fit to Win.
SELECT PICTURBS.
Apr. — Bolshevism on Trial.
April — Getting Mary Married (Marion Davlea).
29 South La Salle Street, Chicago.
April — The Veiled Adventure (Constance Tal-
madge).
April — Redhead (Alice Brady).
May — Break the News to Mother (Special — Six
Parts).
May — The New Moon (Norma Talmadge — Six
Parts).
May — Jacques of the Silver North (Mitchell
Lewis — Five Parts).
SELZNICK PICTURBS.
(Distributed Through Select Pictures Corpora-
tion EccclMtiges)
Upstairs and Down (Olive Thomas).
inriLLIAM L. SHERRY SERVICE.
729 Seventh Avenue, N. T. City.
BarllnKham.
Tbe Riviera of Lake Leman (Burllngham —
Travel).
Lovely Lucerne (Burllngham — Travel).
The Oomergrat Railway (Burllngham — Travel).
Featnreo.
Mar. 9 — Marriage for Convenience (Catherln*
Calvert).
The Treop Train (Six Parts) .
UNITBD PICTURE THEATRES.
Feb. 23 — A Man In the Open (Dastin FamuB''.
Mar. 30 — Her Code of Honor (Florence Reed).
ZION FILMS.
Khavah.
May 24, 1919
THE MOVING PICTURE WORLD
1247
The Essential Requirements
FOB
Improved Projection
ARE
SPEER CARBONS
Speer Alterno Combinations
for A. C. Work
AND
Speer Hold-Ark Combinations
for D. C. Work
Produce Incomparable Results
Wrie to-day for descriptive f older*.
Read the unbiased opinions of operators.
Place an order now with your Supply House
"The Carbons with a Guarantee"
MANUPACTUKXD BT
SPEER CARBON COMPANY
ST. MARYS, PA.
MOTION PICTURE FILMS
COMMERCIAL DEVELOPING
and PRINTING
Telephone Audubon 371^
ERBOGRAPH CO.
LUDWia Q. B. ERB, President
203-2U WIST U6th STREET, NKW YORK
"America's New
Industry"
SEND for this valuable hook- And let us
estimate how much money j;ou can make
in your location — no matter where.
Thousands of theatre men and concession-
aires have found the Butter-Kist Pop Com
and Peanut Machine their greatest payer.
$600 to $3,120 Yearly Income
And all for a small cash payment — the machine
buys itself on our easy payment plan.
It's costing you from $2 to $1 0 a day to be without
this never-failing fountain of new-found profits. 90
bags a day means about $1,000 yearly profit.
No extra help needed — it runs itself as well as
pays for itself — all you have to do is pour in the raw
corn and the peanuts and collect the money.
Ppfl^f^W^WTX T7,
V \ r— 1
Pop Com and Peanut Machine
Peanut Roaster uovf nearly doubles the machine's
value. Another new attachment which sells salted
peanuts is a source of great profit.
The machine is an ornament to your lobby — occupies waste
space only, and less than 5 square feet of that. Letters from thea-
tre men prove that the Butter-Kist machine not only increases
the profits made on the usual attendance but that it brings
new patrons to the show!
V a I u a b I e
A 3 -cent stamp is all it
costs you to get "America's
New Industry"— a book full
of facts— and a lot of informa-
tion especially for you.
HOLCOMB & HOKE
MFG. CO.
?14 Van Buren St.
Indianapolis, Ind.
For Proofs, Photos, Prices
HOLCOMB & HOKE MFG CO.
214 Van Buren St., Indianapolis, Ind.
Without obligation, send me yourfree Butter
Kist book — "America's New Industry" — with
photos, sales records, and estimate of how
much 1 can make with your machine.
Name
Business
Address ,
1248
THE MOVING PICTURE WORLD
May 24, 1919
lilfflMlffllllUIIIIIWIIWUillUiilMIMiMtl^^
wmmm
List of Current Film Release Dates
gwMKiHiaiigBBiimBiiiiniiimniiiiiniiiiHiimMiiBiiinm^^
AMERICAN PBATCRB FILM CORP.
E-earts of Loye (Six Parta — Drama).
COSMOrOTOPILM.
I BelleTe (Six Parts — Drama).
BfAXW^ELL. PRODUCTIONS.
Tbe Married Virgin (Six Part»— Drama) .
I State Right Releases
HIRAM ABRAMS.
1476 Broadway, New York.
Hearts of Men (George Beban — Six Parts —
Drama).
ACMB PICTURES CORPORATION.
The Ttarlteentli Chair (Tyonne Delva).
AI^PHA PICTURES. INC.
130 West Forty-sixth Street.
Reclaimed.
AMERICAN FILM COMPANY, INC.
6227 Broadway, Chicago.
Damaged Qoods (Richard Bennett — Seren Parts).
ARROW FILM CORPORATION.
Times Building, New Tork.
The Demon's Shadow (Serial in Ten Two- Reel
Twelve Anna Little Reissues (Two Reals Bach).
Episodes).
Million-Dollar Mystery (Marguerite Snow — 81x
Parts).
Ten J. Warren Kerrigan Reissues (Tw Reels
Bach).
Four AlllsoD-Lockwood Reissues.
Thirty-two Unique Comedies (One Reel).
Finger of Justice (Crane Wilbur — Six Parts).
The Profiteer (Alma Hanlon).
The Commercial Pirates (Mile. Vallcyrlen).
Miss Arizona.
Mysterious Mr. Browning.
When the Desert Smiled (Neal Hart).
The Webb of Intrigue.
Human Shuttles.
Fires of Hope.
The Shadow of Fear.
The Masked Rider.
(Serial — Featuring Barry Meyers, Ruth Stone-
house and Paul Panzer.)
AYWON FILM CORPORATION.
729 Seventh Avenue, N. Y. City.
The Eternal Penalty (Christine Mayo — Henry
Kolker).
Roses and Thorns (Lenore Ulrlch).
In the Days of Daring (Tom Mix).
She Pays (Julia Dean).
Justice (Cecil Scott).
Guilty Woman (Marie Empress).
WILLI.AM A. BRADY.
Playhouse, 48th Street, N. Y. City.
Stolen Orders.
BULL'S KYK FILM CORPORATION.
729 Seventh Avenue, N. Y. City.
(Two-Reel Comeilien every two weeks, featur-
ing Oale Henry).
The Wild Woman.
Stung.
EXCLUSIVE FEATURES, INC.
120 W. 46th Street, N. Y. City.
The Heart of Texas Ryan.
THE FILM MARKET. INC.
403 Times Building, New York.
The Spoilers (Selig — Reissue).
Columbia, tbe Gem of the Ocean (Oathem — Half
reel ) .
Tbe Battle Cry of Freedom (Gathem — Half reel).
Home Sweet Home and The Girl I Let't Behind
Me (Qathem).
The Amazon Jungle (Capt. Besley Bxpeditlon > .
The Wonderland of Peru (Capt. Bealey Bxp«-
dltloni.
The Undying Story of Captain Scott (Capt.
Scott Antarctic Bxpedltlon) .
Animal Life In tbe Antarctic (Capt Scott Ant-
arctic Expendtion).
uiiiuuniiuiiiiiiiffliuuiiuiiinuiiiiiii
FROHMAN AMUSEMENT CO.
Times Buildiac, N. Y.
Onee to BreryiBan.
Western Dramaa.
(Twenty-Six Two-Reelert Featuring Te*a*
Ouinan. )
South of Santa Fe.
The She Wolf.
HARRY GARSON.
Aeolian Building, New York.
The Hushed Hour (Blanche Sweet).
The Unpardonable Sin (Blanche Sweet).
GAUMONT CO.
Flushing, L. I.
S.'.an on Eartn (Two- Part Norelty).
Gaumont News — Released every Tuesday.
Oaumont Graphic — Released erery Friday.
Pictorial Life.
GENERAL ENTERPRISES. INC.
Longacre Building, New Tork.
Mother (Six Parts — Drama — McClure Pictures).
Tie Warrior (Seven Parts — Drama — MoOlors
Picture I .
GRAPHIC FILM CORPORATION.
729 Seventh Ave., N. Y. City.
When Men Betray (Drama).
Ashe? of Love.
Tbe Echo of Youth.
J. FRANK HATCH.
912 Longacre Buildlngr. New York.
Tempest and Sunshine.
HILLER <& WILK. INC.
Sept. — Sporting Life (Maurice Toumear Pre-
duction ) .
Woman (Maurice Toumeur Productions).
Tbe Silent Mystery (Francis Ford serial in
flftppD episodeRK
The White Heather (Toumeur).
JANS DISTRIBUTING COMPANY.
729 Seventh Avenue, N. Y. City.
(Forty Single Reel Tom Mix Westemt.)
JUVENILE PHOTOPLAY DISTRIBUTION
COMPANY.
729 Seventh Avenue, N. Y. City.
Boys' Life Screen Rovlew.
JAMES KEANE.
220 West 42d Street, New York.
The Spreading Evil (Seven Parts — Drama).
VICTOR KREMER.
105 West 40th Street, New York.
(Shorty Hamilton Series — Five-Part Comedies).
The Ranger.
Denny From Ireland.
The Pen Vulture.
The Snail.
OLIVER FILMS. INC.
.WS East 48th Street, New York.
The Carter Caae.
A Serial in Fifteen Episodes of (too reels each,
featuring Herbert RoAoUnson and Margaret
Marsh.
No. 1— The Phosgene Bullet.
No. 2 — The Vacuum Room.
No. 3— The Air Terror.
No. 4 — The Dungeon.
PIONEER FILM CORP.
l.SO West 46th St., New York City.
Tbe Btlll Alarm (Selig Production).
Wives of Men (Florence Reed).
Little Orphant Annie (Six Parts — Drama).
The Boomorang (Walthall).
Virtuous Sinners (Wanda Hawley).
Sins of the Children (Alma Hanlon and Stuart
Holmes).
HARRY RAVER,
1402 Broadway, New York.
The Master Crook.
Tbe Liberator (Serial Starring "Madste").
J. PARKER READ.
Forbidden Fire (Louise Qlaum — Seven Parts).
RENCO FILM COMPANY.
29 South La Salle Street, Chicago.
Birth of a Race.
ROMAYNE SUPERFILHS.
Marsh-Strong Building, Los Angeles.
He and Gott (Five Parts).
The Sage-Brush League (Five-Part Western
baseball comedy).
ERNEST SHIPMAN.
17 West 44th Street, New Tork City.
BUI Stingers' Poems (A series of one-r«el pa
trtotic comedy-dramas IPBued aeral-moathW
A Nugget in the Rough (Five Parts — (Tomedy-
Drama).
The Tiger of the Sea (Seven Parts — Drama —
by Nell Shipman).
Bill Stingers' Poems (a series of one-reel pa-
triotic comedy-dramas issued semi-monthly).
At and PranW Jennlnsa.
Lady of the Dugout (Six Parts — Drama).
Lloyd Carlctoti Prodnctlona.
Mother I Need You.
Edwin <i>aBee.
The Haunted House (Mystic Comedy — Twa
ParU).
United Film Corporation.
Crime of the Hour (Seven Parts — Drama).
WILLIAM STOERMER ENTERPRISES.
720 Seventh Avenue, New Yorli.
The Tidal Wave (Eight Parts — Drama).
S. L. PICTURES
1476 Broadway, New York.
Virtuous Men (E. K. Lincoln — Seven Parts).
SOUTHERN FEATURE FILM COMPANY
1476 Broadway, New York.
Beyond the Law (Emmett Dalton — Six Parts).
TERRITORIAL SALES CORPORATION.
1600 Broadway, N. Y. City.
(Jester Comedies — 7'tco Reels — Issued Twice a
Month.)
In the Wild West.
Peace and Riot.
The Tenderfoot
A Mexican Mixup.
The Wisest Fool.
Gee Whiz.
UNIVERSAL FILM COMPANY.
1600 Broadway, New Tork.
Song Hits in Photoplays.
W. H. PRODUCTIONS.
71 West 23d Street, New York.
Mickey (Seven Parts). !
Series of twenty-eight two-reel MaA Banaa(t>
Keystone comedies.
Series of twenty-six one and two-reel (TkarlU
Chaplin comedies.
Series of twenty-four single eel Fatty ArbuckU
comedies.
Series of Twenty-Eight Single Reel Liberty Key-
stones.
Series of Twenty-Eight Single Reel Eagle Key-
stones.
Series of Fifteen Two-Reel Union-Kay-Bee West-
em Dramas.
Series of Fifteen Two-Reel Columbia-Ksr B*a
Western Dramas.
Tower Brand.
Custer's Last Fight (Three Parts).
May 15— His Hour of Manhood (W. S. Hart-
Two Parts).
June 1 — Jim Cameron's Wife (W. S. Hart— Two
Parts).
WARNER BROTHERS
220 West 42d Street, New Yor»
TTio Katapr'^ I^lTllsh.
Open Your Byes.
Mav 24, 1919
THE MOVING PICTURE WORLD
1249
EASTMAN
FILM
first made motion pictures prac-
tical*—to-day it plays its full part
in making the best pictures pos-
sible.
Jdtntijiabie By the words "Eastman** and *'Kmdak'*
in the film marain
EASTMAN KODAK COMPANY,
ROCHESTER. N. Y.
'vuiiiiiiiiiiiiiiiiDiiiiiiiiiiiiinniiiiMnu^^
A Dependable Mailing List Service
SavcB you from 30% to 50% in postage, etc. Reaches all or
•elected list of theatres in any territory. lacludes name of
exhibitor as well as the theatre In address. A list of pub-
licity mediums desiring motion picture newt. Unaffiliated
exchanges looking for features. Supply houses that are prop-
erly characterized as such. Producers with address of studios,
laboratories and offices. Information in advance of theatres
being or to be built
W74
MOTION PICTURE DIRECTORY COMPANY
M Fifth ATcnae. N«w Tork Phone: Chelsea 3227
Addressing Mnltigraphing Printing Typewriting
nil
PERFECTION
In making a sea voyage you would not
entrust yourself to an "almost sea-
worthy" boat. You wouldn't take the
cliances.
Neither do you want to take chances
with "almost" machines to handle your
tickets and ticket receipts.
Send today for further information about
our
New, Perfected Model
Automaticket System
,4s a keen-minded, progressive man-
ager who does not xcant to "overlook
a good bet," you need this infor-
mation at once. Write for it nou.
*-,jf»4ff»-
PtiCKET SElllN
/tiCKET SElllNGol _
Cash REGISTER Qj ©
€
1731 BROADWAY]
NEW VORK.'^
FACTORY
U5 WEST ^^th STREET
Used Wheiwer'Tfckefs are SoM, ^
PERFECTED
PROJECTION
The DeVry — the universal pro-
jector— made practical the un-
limited use of motion pictures.
Let us tell you how you can proflt
by its use — no obligations — write
to
THE DE VRY CORPORATION
1256 Marianna Street
V
CHICAGO. ILL.
An Experienced Theatre Architect
AUTHOR OF "MODERN THEATRE CONSTRUCTION"
WILL VISIT AND INSPECT YOUR PREMISES TO CONSULT
WITH YOUR ARCHITECT OR YOU ABOUT NEW PLANS OR
NEEDED ALTERATIONS TO INCREASE CAPACITY, ETC.
Terms $25 Per Day and Expenses
(Usually one day is sufficient)
Address EDWARD B. KINSILA, 39-41 WEST 27TH ST., NEW YORK
"WE NEVER DISAPPOINT^'
TELEPHONE BRYANT 5576
INCORPORATED
WEST 42yP STREET
/MEW YORK
ALLAH A.L0WNE5
GEN. MGR.
1250
THE MOVING PICTURE WORLD
May 24, 1919
Cincinnati, Ohio, through City Ordinance to
DIVORCE
THEATRE ^^ HOME
Kcquiring SfniKliird Films, for the Theatres an<l SAFETY Slow
Burning 28 M..M. Films lor the Hoiue, Olfice, Factory, Schools,
Churches, Lodges, Public Parks, etc. .
To meet these requirements which will become general through-
out the country, we have invented and perfected a new adjustable
PERFORATING MACHINE
for dilTerent widths and different perforations, to match any
style of Motion Picture Film desired. We have also invented
and perfected a new
PRINTER
that will make narrow width prints from regular standard or
narrow width negatives.
Wc have also invented and perfected a new
PROJECTOR
Portable, Adjustalile to any width film.
We solicit your orders for anything in the line of (any width
or style)
Perforating — Printing — Developing
Illustrated Titles, Art Titles, Air Bru.sh Titles, Hand-Lettered
Titles, Type, 'lYick, Cartoon, Trailers to match. We perforate,
print and develop for the Trade. We sell Positive and Raw
Stock in Standard and Narrow Widths at market prices, carried
in stock.
Cincinnati Motion Picture Company
EstablUhed 1910
RUNEY BUILDINGS, CINCINNATI, OHIO
Gundlach
Projection Lenses
Can not be surpassed for critical definition, flat-
ness of field, brilliancy of image and illumination,
and we maintain absolute uniformity of quality.
That's the reason they are used ia nearly every
theatre in the United States and Canada.
frts Am
IintheJ
Gundlacb-Manhaltan Optical Co.
808 So. CllntDn Ave., Roehester, N.Y.
Mr. Projectionist:
On account of unavoidable manufactur-
ing delays, it will be two or three weeks
before we can y,ei a supply of Boylan Even
Tension Reels into the hands of the Dis-
tributors.
Pleasje be patient. You will feel well re-
paid when you finally get the reel and
observe the light, even tension on the film,
so light that it cannot wear the lower
sprocket or the sprocket holes. You will
be amazed at its operation.
AUTOMATIC REEL CO.
203 Evans Building, Washington, D. C.
W
*"!'
PERFECT PROJECTION
With a Portable Machine
IS ACCOMPLISHED BY
The American Projectoscope
Shows film backward or forward
Any single picture can be stopped on the screen
ASK FOR DEMONSTRATION
Motion Picture Apparatus Co., Inc.
WHOLESALE DISTRIBUTORS
110 W. 32nd St. Farragut 4779 New York
May 24, 1919
THE MOVING PICTURE WORLD
THE CROWNING
AFTER-THE-WAR ACHIEVEMENT
SIMPLEX-MAZDA INCANDESCENT LAMP EQUIPMENT—
Not built in haste to satisfy a popular demand in a half-hearted way, but a carefully
desij4ned, scientifically correct, skillfully constructed apparatus built in the Simplex way
for permanent use wherever the distance of throw is no more than ninety feet and the
picture no larger than fifteen feet.
BETTER THAN ANY OTHER— BECAUSE—
One set of piano convex condensers used throughout — greater illumination — finer qual-
ity of light. Adjusting handles outside of lamphouse (no scorched fingers). Lamphouse
not crowded against mechanism. Results in 80% of saving in alternating current.
PRICE NO GREATER THAN IS CHARGED FOR EQUIPMENTS THAT ARE
MUCH LESS EFFICENT
N^ow ready for the market through our Simplex Distributors_.
Send for Mazda Literature.
ThePrecisionMachine&.Tnc.
317 East 34th:St".NowYork
THE MOVING PICTURE WORLD^
May 24, 1919
V.S.S. PENNSYL^NIA
Now Equipped with
Power's Cameragraph
CliQ Projector of Soi*Vico
is DQiaandod ty tKo Ser vicQ.
'Chat is^i^; sixiCQ Visitin'^
Nq>^? York., "^
Tfio Leader ^Hfio Floot
T/io Loading Projoctor
Nicholas Power Company,
Incorporated
PionoQrs of Prqfection
90 Gold St., NowYork
mm '
u
rKo
M
^mk'H
%
JiW^
-Jil
tM
ol. 40. No. 9
J
MAY 31, 1919
MOVING PKJURE
PU3L1C UBRKM'
wzm/?
Founded by J.P. Chalmers in 1907
^Tnis is ike
PROOF
ONE repeat engagement ;
during the weekbeginf-
ning June l,at the Rivohl
Thea t re, New ^rk , proves |
the box office attraction I
power of
NAZI MO VA
in.
I'
•i^;
<J7i^ Red Lantern
will
K\
m.. i
the same
^K
Oil
METRO PICTURES coitPoitATioJsr "-
IIWI
PUBLISHED EVERY FRIDAY BY
CHALME.RS PUBLISHING COMPANY, 516 FIFTH AVENUE, NEW YORK
Subscription Price: United States and its Possessions, Mexico, and Cuba, $3 a year; Canada, 13.50 a year; Foreign Countries (postpaid),
J4 a year. Entered as second class matter June 17, 1908, at the Post Office at New York, N. Y., under the Act of March 3, 1879.
r'^rnf.-i'rflit 1Q1Q V»\7 thp P^QlmpT-c l>iiMiQTiintf r.nmnanv
THE MOVING PICTURE WORLD
May 31, 1919
0
OVmofican Pilm. Company Inc., Presents
HARY MILES MINTER
"A Bachelor's Wife
By JOSEPH FRANKLIN POLAND
What's that? A bachelor's wife? Yes, just that.
The picture is even more enticing than the title.
It sets 'em all to talking the minute you announce
its coming.
This is one of Mary Miles Minter's best.
Think of the way such a picture and such a title
will lend themselves to an advertising splurge for
YOUR theatre. Here's a bet that's too good to
overlook. Hop to it now. See the American Film
Company representative at your nearest Pathe
Exchange today.
Directed by EMMET J. FLYNN
Produced by
AMERICAN FILM COMPANY, /nc.
Samuel S. Hutcbinion, PretidenI
Diitributed by
PATHE
Other Minter Successes
Now Available
"The Intrusion of Isabel"
"The Amazing Imposler"
"Wives and Other Wives"
"Rosemary Climbs the Heights '
' ' The Eyes of Julia Deep ' '
0
o
0
o
o!
0
o
0
0'
?c:^o^^oC:aog^o<^og^>o^^og^oC^o^^o^^e^^o^^ o < — ^ o ^^ o C3> o ^^oC^oCaoCI^ol
May 31, 1919
THE MOVING PICTURE WORLD
1255
RAINBOW'S END
i
You will find the
pot of gold with the
Essanay-Chaphn
^^1
Revivals, ''A Night
^^Kf^^k
in the Show/ ''The
^^H^M
Bank/' 'Tolice/'
^^^P^^^
''Shanghaied/'
^^^r^PB
Others have found
^^HKJ
it. Why not you?
^^^^^^^^^^^^^^^^Bkv £4.,.m
Try to get an im-
mediate booking
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^B m
from any of the
■h\^
WORLD Film
Exchanges.
^^■^^W \
DON'T FORGET
^^^^^^^^m ^^^^^KmM--
"TRIPLE TROUBLE"
JKt^m \
"E/s/sonqiu
"^^^^^ '-. L... _ .. .i
George Kleine System Distributors
■
1256
THE MOVING PICTURE WORLD
May 31, 1919
Uearf cf
Uumanifi/ '
crowdrfo
^'11 yourthealfi
^ 6-$fieef
Po/TEa
offeiv^
May 31, 1919
THE MOVING PICTURE WORLD
1257
'^e biillianf
tieartcfUumauitii
'Di/TINY'
PEOPLE never forget the stars of the
big pictures they see. The little pic-
tures come and go but the big ones —
and their Stars — remain forever in the pub-
lic mind. "The Heart of Humanity" is the
biggest picture on the screen today. Every-
one is seeing it — none will ever forget it
— and when they see the name of DORO-
THY PHILLIPS in "DESTINY" on your
front they'll make good use of their oppor-
tunity to see the Bernhardt of the screen
in her newest great production, directed
by the same master hand that directed "The
Heart of Humanity."
THE second big reason why "DES-
TINY" will do a record business for
30U lies in the numberless advertising
angles. "DESTINY" may mean love at
first sight, or last, or fortune, or disaster,
or power to control one's fate, or the futil-
ity of fighting it. All these things are in
the Posters, in the Newspaper Ads, in the
Title. The word "DESTINY" makes its
own picture — struggle, action, love, hate,
romance, fame and fortune. They're all
in this tremendous play — a drama that will
send your patrons out in a glow of plea-
sure. View it at your nearest Jewel Ex-
change without delay.
1258 THE MOVING PICTURE WORLD May 31, 1919.
Dor^^lni PUIltpr sam
>^^r^
ill
mm.::
Call Laemmle
•ffew
V
\
HUNJUOTY
'w
\
ALLEN HOLUBARy SUPERPRODUCTION
THE PICTUPE THAT WILL
LIVE FODEVER
May 31, 1919
THE MOVING PICTURE WORLD
1259
yjumukUidlu
1^^ THE MOVING PICTURE WORLD May 31 1919
^^^.' ■.\
"•''i5vi>*^»^*-f ..■.<■'•■'''' '■
May 31, 1919
THE MOVING PICTURE WORLD
1261
Breaking all
Booking Pecords
THE BIG THREE are the three winning "Aces" for hundreds
of leading theatres throughout the country. Instead of showing
but one news weekly, once a week, these hundreds of theatres
have begun to realize that people want more news weeklies and
have found the immediate solution in UNIVERSAL CURRENT
EVENTS— INTERNATIONAL NEWS— and HEARST NEWS,
the mighty three that bring you all the world's latest news 3
times a week and the extra added attraction of the famous
"TAD'S" "Indoor Sports" without extra cost.
i DOMINATE your territory with the Big Three as these hun-
f dreds of other first-run theatres are now doing.
Produced by INTERNATIONAL
Now Booking Through All UNIVERSAL Exchanges
ffir3IIla"CftD
1262
THE MOVING PICTURE WORLD
May 31, 1919
Episodes
4
Mav 31, 1919
THE MOVING PICTURE WORLD
1263
10
Featuringl the Great
®ILMC
celebrated StarofTARZAN of the APES"
with GPACE CUNAPD and bl^ Cast
ON June 14th Universal releases its new chal-
lenge serial— ''ELMO THE MIGHTY"— featur-
ing ELMO LINCOLN, celebrated Star of
"TARZAN OF THE APES."
Exhibitors who have played **TARZAN" and
even those who haven't but who have heard of the
records established by that production will in a
flash understand the advertising possibilities of the
Star of "TARZAN" in a big special serial writ-
ten for Lincoln.
In addition to ELMO LINCOLN, you get GRACE*
CUNARD, whose popularity in serial extends 'round
the globe.
Within the next ten days advertising and publicity
campaign books will be forwarded to Exhibitors through-
out the country. If you do not get your copy notify your
nearest Universal Exchange. This new book carries
elaborate props entirely complete and ready for all
theatres.
Because of the sameness in advertising claims of all competitive serials
we ask you to review as many episodes of this new serial that you can,
and let the serial itself win its own booking. That's the test. Your
nearest Universal Exchange will handle your booking now in advance.
126^
THE MOVING PICTURE WORLD
May 31, 1919
"Let the UNIVERSAL handle your goods abroad"
The World is an open book to the UNIVERSAL.
The Sun never sets on Universal Offices. Years of experience have
taught us the best way to exploit films in each and every corner of the globe.
Every foreign mart is an open book to- us. Through the expenditure of millions
of dollars we have estabUshed offices in such strategic points all over the world that there is not
a profitable spot left uncovered.
Wring every last cent out of
your
►ducts. Let
pro(
the Universal handle your pictures, your machines, your supplies in
all foreign countries and get the benefit of our huge organization which reaches
to the very limits of the world. Don't overlook a single market, no matter how
insignificant you may consider it. Don't make the mistake of selling your product for a mere
song through your lack of information on foreign conditions.
Foreign Film Men have a deep rooted confidence
in the Universal. The same live-and-let-hve policy which has estab-
lished the l^niversal in the confidence of American exhibitors; the same policy
of fairness and honesty has been applied in all the markets of the world, witli
the result that your goods will need no other guaranty if they are marketed through the tre-
mendous network of offices of the Universal. Simply turn your product over to us and we will
handle all the million and one details and see that you get the highest possible return from your
goods !
UNIVERSAL FILM MN'FG. CO.
Largest Film Mn'fgr. Co. in the Universe
CARL LAEMMLB, President
1600 BROADWAY
NEW YORK
UtttlMVEBflL hanltiMrlNdilbiiad
May 31, 1919
THE MOVING PICTURE WORLD
1265
Jesse L. Lasky presents.
The Woman Thou Gavest Me
A \A^ire from
N
ewman
I HE Woman Thou
Gavest Me' broke all
previous house records at the
Royal Theater by $1,000. Com-
ments from patrons, 100 per cent,
good. Compelled to hold
picture over for second week
at Regent Theater. Undoubted^
ly the most pleasing and best
directed dramatic picture we
have ever had to date. Forced
to run extra shows every day
to accommodate crowds. Give
us more pictures like 'The
Woman Thou Gavest Me.' "
FRANK L NEWMAN
Kansas Ciiy, Mo.
By Hall Caine
Scenario by Beulah Marie Dix
Directed by Hugh Ford
\SS^: FAMOUS PLAYERS -LASra- CORPORATION JIY^
A Paramount-ArtcraPt Special
z'
:266
THE MOVING PICTURE WORLD
May 31, 1919
D.WCRIFFITU'S
THE STORY OF
I HE life-long love of
* Susie Trueheart, a love
that finds happiness after
sacrifice and tears.
In this simple tale D. \A^.
Griffith has given us a story of
love-charm that adds another
hue to the rainbow.
With a wonderful cast in-,
eluding Lillian Gish, Clarine
Seymour and Robert Harron.
Directed by D. W. Griffith.
S-: FAMOUS PIAYERS-USKV CORPORATION MM.
May 31, 1919
THE MOVING PICTURE WORLD
1267
RUE HEART SUSIE"
:ory by Marion Fremont
botographed by G. W.
tzer.
lip ^^^^^m-'^^'^^^
f. ■
A
Hp< / '"^^l^k
4
1268
THE MOVING PICTURE WORLD
May 31, 1919
Dollars-Paper for a Paper Dollar
T-TERE's a case where one dollar spent
■*■ -*■ earns big returns.
Bill -board advertising for motion picture
theatres is more effective than ever.
The public is bill-board trained. They
have got the read-the-bill-board-habit.
For amusement advertising the bill-board
is an essential today in most communities.
Famous Players - Lasky Corporation is
giving much thought and time and money
to the production of people-pulling posters
for advertising Paramount and Artcraft
pictures.
The twenty-four sheets are now sold for
one dollar, a reduction in price on a raise
in quality.
4
The modern, business-building exhibitor cannot afford
to overlook the big value in Paramount and Artcraft
$1 twenty-four sheets
:**_**
I FAMOUS PLAYERS -LASKY CORPORATION
ADOLPH ZUKOR Pres. JESSE L.LASKY Vice Pros. CECIL B.DE MILLE director General
"TMEVV YORK_^
rje
SNOW! SNOW! SNOW!
Flakes of it — drifts of it— big "blizzardy"
piles and swirls of it that are going to look
mighty refreshing to patrons after the
release date of the first episode — May 26th.
That's undoubtedly ONE oi the big reasons
for the record advance bookings on this
newest VITAGRAPH serial.
Some of the other big reasons are
ANTONIO MORENO
with Carol Holloway
Real Tested Serial Box-Office Stars
Albert E. Smith and Cyrus Townsend Brady
who never wrote a serial that didn't send
their stock sky-rocketing with everv exhibitor
who booked VITAGRAPH'S big cash-in-
the-box-office serials
The clever direction of R. N. Bradbury and
Wm. Bauman
AND
y1 real story -action plus— pep— punch--
mystery, plot and counterplot— real thrills
that really thrill - the fact that
VITAGRAPH never produced a serial
that wasn't a box-office record breaker —
AND THEN-
MORE SNOW!
yv?'0
V-^i-J
"i-^*'* '■%
001
m
u
1270
THE MOVING PICTURE WORLD
May 31, 1919
Hllilfi
^DRAMATIZED AND DIRECTED BY mm
Wm. Ni^h
PREMIER SHOWING AT
BROADWAY STRAND THEATRE
DETROIT, MICH.
COMMENCING
SUNDAY, JUNE FIRST
Exhibitors in Large Cities: Keep your Eyes on Detroit
Aduptcd for tlic Screen by Charles A. Logue
JOSEPH M. SCHENCK
presents
That Distinguished Artist
NORMA TALMADGE
in ner latest Select Picture
'THE NEW MOON"
By H. H. Van Loan Directed by Chester WitKey
A Story of the
J^ationalization of
\Vomen iriyRussia
■y"-
<y^
.,^,
1J]))PICTURES
presents
A Screen Drame. of
lender Sentiment
Faith and Mother-LoUe
(not a war picture/)
Gertrude Berkeley
the ^reatesi: Moiher
on the screen"*
Pearl Shepard Cr Raymond Bloolffir
Ideal Entertainment for the Boys
it==:^sr:3xrrr-
^
n
~'.r,.:Ai ..,,1.111.11 I. ...lit... HILL. I in " m
"T^li
Distributed by
SE L ECT PICTU R E S CORPORATION
rjtyriiTr™,;;; rrvsrr', itp
"^^ii'^'i^ ■•'-ii'
Wise
exhibitors
acquire
the habit
of securing
Selznick
Pictures
franchises
before their
competitors do.
First release —
HABIT
"^^m
The habit
of
putting off
until tomorrow
is
admittedly
a bad one;
wire
the nearest
Select branch
today.
OLIVE THOMAS
IN
44
UPSTAIRS ^-D DOWN"
Distributed by
SELECT PICTURES CORPORATION
vJ
CELZNICK
D
1 ;
rjS^"g?gr
ALL AMERICA WILL BE WHISTLING
THIS SONG
The last
page is a
straight
advertisement
of the picture.
Music stores,
singers and
dancers
will advertise
your theatre
and
boost your
business.
""^«»«ow«„,,^
t-£40WC THEi
EXHIBITORS
FREE TO SELZNICK PICTURES
Complete orchestrations
Copies of the Song
SELZNICK PICTURES MAGAZINE, in which may be found dozens of other
big exploitation points on "UPSTAIRS AND DOWN."
At all branches of
SELECT PICTURES CORPORATION
EUGENE
O'BRIEN
THE SCREEN'S
MOST
DISTINGUISHED
ACTOR
IN LEILA BURTON
WELLS' SPLENDID
ROMANCE
'THE
PERFECT
LOVER"
Distributed by
SELECT PICTURES CORPORATION
. IE r E N T I N G
CAUL hAHBAuen'r
ELA50IIATE PRODUCTION
MAdY M^UHILLOT
REMARKABLE DHAMA
ntDMAHYWIfE
stWt1ioiM9
AT THE MAH
And
ELLEMCAfriDY
AS- THE WIFE
FOR IMMEDIATE BCJDKIHGr
BoOKeb BY : '^^^^^ DJiTRIBUTED BY :
motPWDEnT JALEr coRPORATion • nmcuAAiNG Houxe rric
r:- FRAMK O- HALL MESIOENT '-'■ ::
A Powerful Drama About Women
By man-made laws of tradition evolved
centuries of sex-hound women emeshed
in a slavery of sex. The bond by which
man — in his natural desire for a mate —
has held her, cheating himself of the
Super-Woman.
The Other Man's Wife
is one of the most pretentious pro-
ductions of the present theatrical season.
By means of a gripping drama with
intensely interesting situations and a
powerful ending, a big subject is pre-
sented in an extremely sensational
manner.
If you cater to high-class audiences, do not fail to
arrange play-dates for this exceptional
feature immediately.
Booked by
INDEPENDENT SALES CORP.
BRITISH"
AMERICAN
PICTURES
FINANCE
CORF.
Distributed thru
FILM CLEARING HOUSE, Inc.
FRANK G. HALL, President
May 31, 1919
THE MOVING PICTURE WORLD
WIDE A WAKE
1271
E^XHIBITORS
APPRECIATE THE VALUE OF
HAM & BUD
LAUGH PRODUCERS
MIRTH PROVOKERS ROLLICKING COMEDIANS
COMMUNICATE WITH YOUR NEAREST EXCHANGE ABOUT THESE
SINGLE REEL COMEDIES OF A THOUSAND LAUGHS
STATE RIGHTS ARE SELLING FAST
BY
JANS PRODUCTIONS, Inc.
729 SEVENTH AVE. Tel. 3623 Bryant NEW YORK CITY
Rex Beach's
C^y sieiry C^elodr'cimeL
t^^Crimson
Gardenia
Directed by
Reginald £ darker
The Pla-}pers
Owen Moore Alee B. FraneiSi^
EdvOin Stevens Hed3a NoVa
Tulln Marshall Beitj? Sehade
S^3ne:g AinsxOorih Kate Lester
Hector v. Sarno
1274
THE MOVING PICTURE WORLD
Mav 31, 1919
Samuel Goldwi^i
THE MOVING PICTURE WORLD
1275
##f
,*^
ONE OF
THE FINEST
Bi^XC\at\(5on\A'\\\er Directed bij Harrtj Beaumont
GOLDWYN PICTURES
CORPOPATION
3amuel Goldwyn
Presidpni
He had to have an Irish sense of
humor — this handsome young
traffic cop.
For when he stopped her
speeding chauffeur and saved
her from an accident, she had him
"broke" for his impertinence, and
then made "The Chief" detail him
to guard her home and keep her
company while her father was
away.
And he had to have an Irish love
of a fight or a frolic to meet what
happened, then.
Tom Moore is all his old charming
Irish self in his fifth Goldwyn
picture, "One of the Finest" —
the likeable, loveable "90 horse
power romantic star," as the Trade
Review calls him.
1276
THE MOVING PICTURE WORLD
Mav 31, 1919
I
IBetzw/cod cfilm Company J^reserits
Louis ftennison
fj"^
by^iljon TJayley
Directed by
May 31, 1919
THE MOVING PICTURE WORLD
1277
Variety
L
"Lx)uis Bennison is sure to prove a
delight in 'The Road Called Straight'
and will furnish many a heart throb
and thnll. The production looks as
if all the money m the world was
spent on some of the mtenors. 'The
Road Called Straight' is a corking
picture from whatever stindpomt one
cares to view it." — Variety.
"By following 'The Road Called
Straight' Lx3uis Bennison has made a
picture that will make many fnends.
Louis Bennison's personality makes
his road to the heart of his public a
straight one." — Movmg Picture World.
"Louis Bennison makes his charac-
terization refreshmgly new, genially
natural and unusually sincere. Mr.
Bennison gives us some wonderful
scenes." — New York Telegraph.
"Mr. Bennison has a manner all his
own, a winning personality and an
ability to put over comedy — and
original comedy at that - in a style
of his own." — Motion Picture News.
Gddwyn DistributinO
Corporation ^
t-z- m
>
;
.1^.'
1278
THE MOVING PICTURE WORLD
May 31, 1919
FORD EDUCATIONAL
WEEKLY
Henry Ford has a formula — highest value,
lowest price, widest distribution.
He has applied that formula to the screen
in the same darmg and successful manner
that he applied it to the automobile industry.
The Ford Educational Weekly has no rival.
For its creator set a mark that only mdustrial
genius could reach.
The success of the Ford Weekly is more
than the success of splendid editorial judg-
ment. It is the success of a principle never
before applied to the short subjects of the
screen — the best possible product at a "lower
than possible" price.
GOLDWYN DISTRIBUTING CORPORATION
Samuel Goldwyn, p«sidem
KIT zpatuicb:.
anJMdBLHOV
Sole ■ "RepreeerttMivos
FORD MOTOa OQ
Alotion. Picture
I.aboratori<>s
A Masterpiece
With SHELDON LEWIS
In Captain Houghton Townley's famous novel
The Bishop's Emeralds
Screen Adaptation by Frank S.Beresford
DIRECTOR CRNERAL
RGEVIA PEARSON PHOTO PLASfS .Inc., Proaucers
TTie Alma Rubens producfions
produced under the supervisiort
of Dr. Daniel Carson Goodman will
be disfribuied by PaHie.
oi
he Virginia Pearson Productions, starring tfie
popular Miss Pearson herself artistically andL^
ably produced from strongly dramdtic stories
by the besfouthors, will be distributed by Pathe.
Di
he Frank Keenan Productions, starring the most
masterful and striking actor of the screen ino
powerful plays carefully selected for their sjy
suitability to his requirements, will be distributed
by Rathe.
Dk
he Albert Capellani Productions, dramatio
qems directed by the man who is considered
leader in his profession, Mr Capellani himself^
with June Caprice and Creighton Hale as the
leads, will be distributed by Pathe.
<^
II these features will be distinguished by the
care, thought, skill and brains with which Kjy
they have been produced. Watch for them!
path£
DISTRIBUTORS
Tlte Cameo Pictures Corporofton
will produce a series of Ma-
tures skirring Dolores Cassineili.
under the supervision of Alt>ert-
Capelbni. which will be disiritxii
ed l^ Patti^.
May 31, 1919 . THE MOVING PICTURE WORLD ^^ _ 1279
To
AMERICAN
PRODICERS
An exceptional opportunity is afforded American
motion picture producers for the distribution of
their product outside the United States and
Canada, in the organization of
JOHN D. TIPPETT
PRODUCTIONS
which will immediately undertake the distribu-
tion of meritorious American features or produc-
tions of lesser length which possess novelty or
unusual quality, through offices in the principal
cities of the world, with headquarters in London.
For such subjects as are available and desirable,
we will pa3% cash in advance, the highest price
consistent with their quality and their foreign
value.
In addition, we offer the opportunity of forming
an affiliation that will be permanently profitable.
JOHN D. TIPPETT
PRODUCTIONS
OF
LONDON, ENGLANl
AMERICAN OFFICE
Longacre Building, 1476 Broadway, New Y
B. P. SCHULBERG, Manager
ork City
1280 THE MOVING PICTURE WORl ") May 31, 1919
Presents
RUTH
CLIFFORD
EDWARD COXEN ANDREW ROBSON
ESTA ESCOVAR RICHARD MORRIS
IN
A Stirring Emotional Drama
BY
HENRY CHRISTEEN WARNACK
Under the personal direction of
LLOYD B. CARLETON
M. P. D. A.
Photographed by Studios
FRED G. HARTMAN LOS ANGELES, CAL.
May 31, 1919
THE MOVING PICTURE WORLD
1281
Cream
or Skimmed Milk ?
When exhibitors everywhere were demanding the
right to book pictures singly on their individual
merits producer -distributors clubbed them into
taking programs or star series, or both.
Do you realize that the W. W. Hodkinson Corpo-
ration's position is exactly the same as the
position of the exhibitor himself ?
W. W. Hodkinson Corporation does not produce
or own any pictures. We are merely distributors
and, what is a great deal more important to you,
merely distributors of good pictures.
We are not committed to accept for distribution
any below-grade pictures. When we invite you,
the exhibitor, to do wide-open booking we are
ourselves '* wide-open distributors.^''
We have the power to select exactly what we
want; exactly what our best box-ofiiice and show-
manship knowledge tells us "will be satisfying
and profitable in your theatre.
Augustus Thomas' ''As A Man Thinks,"' J. Parker
Read Jr's. ''Sahara,"' Stewart Edward White's
Benjamin B. Hampton Production, "The
Westerners,"' and Zane Grey's ''Desert Gold' I. are
dramatic proofs of our power and capacity to
select only big productions for distribution
through our organization.
HODKINSON
has built a cream distri-
bution instead of a
skimmed milk distri-
bution.
has in six weeks forced
five other producer-
distributor companies
to follow him in | an
open booking policy.
Don't be clubbed any longer into program or
star series booking. Throw-out all the dead
stuff you still have ^under such systems' just^as
quickly as you can send inVour 'cancellations by
registered letter.
W.¥. HODKINSON CORPORATON
527 Fifth Avenue , New York Gty
Distributing through PATH^ Fxchange, Incorporated
1282
THE MOVING PICTURE WORLD
May 31, 1919
Everything that assures the patronage of
the regular millions of screen patrons, in
addition to bringing in the millions of Mr.
White's own following has been embodied
in the first
Benjamin B.Hampton Production
Great Authors Pictures Inc.
STERNE
*C/he photoplay of the novel by
STEWART EDWARD WMITE
Qirectedhy Edward Slom.an
With this all-star cast:
ROY STEWART
ROBERT McKIM
MARY JANE IRVING
MILDRED MANNING
WILFRED LUCAS
GRAHAM PETTIE
"The Westerners" is a great adventure drama; a
great romantic drama; a great melodrama; a great
comedy drama; a drama of suspense and action.
It has more action to the reel than any other
picture you have ever booked for your theatre.
W.¥. HODKINSON COKPORATION
527 Fifth Avenue New YbrkGty
Distributing throagh PATHP fxcfutng^. Incorporaitd
May 31, 1919
THE MOVING PICTURE WORLD
1283
Exhibitors KioW
Production's Val
Ten big first run theatres had asked
by wire how quickly they could have
"Sahara" for pre-release before even
the first prints had been shipped .tc^
the branches.
Before lithographs and accessories had
reached the
thirty offices.
stock shelves of our
Orders have been placed for thousands
of copies of the first Hodkinson two-
color insert for use as heralds by
exhibitors at prices per thousand even
larger than the rental that hundreds
of exhibitors pay for a motion pictures
to be shown in their theatres.
J.Parker Readings
presentation of
IDfflSE G
in
ISy C. Gardner Sullivazi
Tersonally Supervised by
Jlllan T)wan
Is the richest production in quality
^and power as well as the strongest
emotional drama of the past twelve
months. It has every element and
sufficient length to enable you to
throw out all surrounding short?
features and play "Sahara" alone.
Incidentally, there isn't a woman or
a girl in America who can resist the
fascination and the heart - grip of
"Sahara."
We refuse to accept a booking or a
reservation on "Sahara" until you have
seen it at the branch office closest to
you.
W.W: HODKINSON CORPORATION
527 Fifth Avenue, New York City
Distributing through PATHE Exchange. Incorporated ,
1284
THE MOVING PICTURE WORLD
May 31, 1919
we thank the thinking exhibitors
and state rights buyers
who have given us the benefit of
their advice in selecting the title
for a notable photoplay which we
will release soon.
The titles suggested, and the num-
ber of votes each received, follow:
#
Address
Box 42
Moving Picture
World
"THE SOLITARY SIN" 586
"THE GREATEST ENEMY" 197
"THOU SHALT NOT" 102
"IGNORANCE" 99
"THE WILD OATS HARVEST" 45
We would like to hear from exhib-
itors who have not yet expressed
their choice of one of these titles.
We shall announce shortly the name
selected.
The picture will absolutely be one
of the box office sensations of the
year.
It is a production that everybody
will want to see.
It is a production that nobody will
ever forget.
It is tremendous in theme and
story.
If it's ^ood enoug'K
to repeat at tKe
Rivoli , New %rk '-
It's good enough,
to repeat for you-
NAZIMO
in.
LANTERN
(Wkcii ^reciter
proof do you
want of tine
box office
value of this
aHrachion?
METRO
PICTURES CORPORATION
'y\'
OU can call it luck or
you can call it^'ood man-
agement hut anyway Jinmiy
Baxter turns a country up^
side down and str^iightens it
out with alcohol, in this, a
story by Robert F- Hill*
Jt has romance, atraos-
phere, action and the charm,
which has made the repu-
tation of
JyHeiro AIL Star Series
PwducHoas^
SMay 26
Maxwell Kar^er
Director (^enemi
.1 .,-/
iyHetro presents I
HALE
HAMILTO
in
FULL OF PEP
Scenario by A-S-Le Vino - Directed bij Harry L 'TrarikU
IPfCl
iQQUSQQOZO
CRITICS WROiE
THESE SIX PAGES
OF AD^'ERTISING
/.
<>-
PR/J^E AND PRi^DICTIONS OF SUCCESS
GREET Fh(ST UNIT PROGRAMME
FROM S. L ROTHAPFEL. ^
— Exhibitor's Trade Review ^
SAM ROTHAPFEL STARTLES WITH
UNIT PROGRAMME
GIVfS SILENT DRAMA INNOVATIONS WHICH
MARKS NEW EPOCH IN MOVING PICTURES.
— Buffalo Times
NEW IDEAS SHOWN AT RIALTO AND BIG
CROWD IS HIGHLY ENTERTAINED.
— A^. Y. Evening World
IT MARKS Tnr MOS'^ INTERESTING DE-
PARTURE yiCil o^.RLiiN PkECEDENT
SINCE THE DAYS WHEN THIS
.SAME SAMUEL ROTHAPFEL;
r R ;j:d /.ie oll iime
'MCHELODEC? ' INTO
THE INSTITUTIONS
WE NOW KNOW
AS THE
RIVOLI
RIALTO
AND
STRAND
—N. Y. Globe
"O
,!*1-
®
Mr. Rothapfel has done for the movies what Wagner
did for opera; he has coordinated the arts into one harmonious whole.
— Sylvester Raivling of the N. Y. Evening World.
A cracking good sex play^ outchambering Robert
W. Chamhers. The photography and titles are excellent, as is the
acting of Grace Darling as the wife, tlugh Thompson is fine as her
husband. In fact, it is an all-star cast If Lloyd Sheldon
can write more stories such as "False Gods," and Mr. Rothapfel and
Wallie Van can put them on, exhibitors will be happy indeed, and
^vill extend liberal patronage to the Rothapfel Unit Programme.
—N. Y. Clipper.
^^False Gods'*^ is a powerful drama
of gripping tensity. . . . As a whole the
Rothapfel Unit Programme" marks the
beginning of a new epoch in the silent
drama. It is a daring and stupendous
undertaking, showing mastery of
detail, combining a wonderful
novelty, an intensely gripping drama
and a comedy of high class. Its
success is assured.
— Buffalo Times.
Personally I liked it
tremendously and, after in-
terviewing hastily a num-
ber of producers and ex-
hibitors the practical
viewpoint I heard was:
"It has gone over."
— William A. Johnston of
the Motion Picture News.
t..W
The most won-
derfully artistic
interpretation of
thought upon the
screen that has yet
been produced.
—Stuart Gould of
the Omaha Bee.
FALSE GODS'
Judging from the instant response of the large
audience to the fine points of the bill, it was evident that none of the%
"Rothapfel shots" missed fire For more than any other
influence in the film industry Mr. Rothapfel first taught us what mo-
tion picture presentation might mean when aided by real music and
art and surrounded bv the atmosphere of a dignified theatre.
—K y. Globe.
The drama carries a generous amount of suspense,
particularly in the last reels, which keeps one at high tension. The
story is effectively worked out in detail and is surrounded with a
veritable wealth of luxury and lavishness.
In the musical numbers accompanying the feature, Mr. Rothapfel has
surpassed anything he has ever done in this connection.
— Exhibitor's Trade Review.
A new idea, the practicability of which was demonstrated at this
morning's show ing. Success is assured for it. Mr. Rothapfel is to be
congratulated on his achievement.
— Leslie Mason of the
Exhibitor's Trade Review.
BOTHAPFELi
PBOCRAMME
Rothapfel and superla-
tive are synonymous.
The man. His work. A dynamo
which sent currents. Currents
which electrocuted indifference;
Which electrified life for millions in three
institutions. And in the countless imita-
tions. Unit, I understand, implies one and
unification. Rothapfel will by his Unit
join average persons and the arts. Therem
lies greatness. Rothapfel and superlative
are synonymous. The Unit is a superlatively Rothapfel
success. — S. J. Kaufman of the N. 7. E-ve/iing- Globe.
The final comedy was one of the high-
est class performances ever presented
in connection with a program. The consensus of opinion
was that the comedy was of equal class with the feature. In fact
there was nothing on the program that was not of unusual merit.
— TV. Y. Times.
An exquisite comedy, with a touch of mingled
daintiness and roguish-
ness which was decidedly capti-
vating and will go well with any
audience. There was no mistak-
ing the genuineness of the laugh-
ter and applause with which this
K^>>.^^'^--^^\^]//W^^ comedy was received by the
'^'^^y^^f'^^^i^^--:^^ I crowd. . . If the type can be main-
tained it will rank high in the
library of screen huvnov,— Billboard.
s
^™^)
IQDQBQESCIISII
™^1
□QSQQQQinil
m
The program calls
it a new-idea comedy
and it certainly is. We
would advise exhibitors
in theiradvance notices
to tell no more about
this than the fact that
it is written by the no-
ted lyricist, George V. Hobart. Here is some-
thing that is going to create you a world of
WOrd-of-mOUth advertising.— J/6?//o// Picture News-
The George V. Hobart new-idea
comedy, ''Wild Flowers," is uncommon-
ly amusing The direction of
this number is excellent. It has alertness,
variety of business, brisk action and is
dexterously acted by Yvonne Shelton,
Templar Saxe, A. J. Herbert, Helen
Weer, Walter McEwen and Eugene
A(:\^tr.— Moving Picture WorU
Mr. Rothapfel, in his first
Unit Programme, has demonstrated not
only that he has the big idea,
but that he possesses the genius
for developing it.
— Portland Daily Press,
ftiOTHA
u
m
PBOCRAMME
^
Wonderful Entertainment.
--T. E. OUphant cj the N. T. Evening Mai/.
For downright cleverness:^ the pictured ep'grar^'. A Thought
of Equity," leads the bill It is very short, but tells a whole reelful
with unexpected humor. — Movi?i^ Fictuj^e iVorld.
There is distinctly a theme — that of the pursuit of happiness
running through the series of pictures, and they are blended so perfectly that
the effect on the average spectator after the program is completed is that of
artistic delight. — Motion Pictui^e News.
The conclusion reached is that Mr. Rothapfel has given to the
silent drama what the Ziegfield Follies and Passing Shows are to the theatrical
world. — Buffalo Times.
46
The Last
Hour" was a
novelty prelude
presenting music.
This depicts the
beauty of thought
incorporated in
the composition of
Massenet, whose
"Elegie" was used
for this picturiza-
tion and transferred
to the screen vvith
telling elTect.
-A^. Y. Evening Wo7-ld.
Booked by
Distributed thru
^ ,rTn
01
FRANK G. MAI.L, President
AK"~*««N'M4^^iS
%AA *-
THE LAST HOUR'
May 31, 1919
V
:^v^.
pi'':
■VI
THE MOVING PICTURE WORLD
1287
Certainly !
The Exhibitor who^books
"Love's Prisoner'*
will find it profitable
"But more than that —
He'll enjpy the unique
satisfaction of the real
showman who arouses the
enthusiasm of his audi-
ences."
"It's a bully photoplay-
Pictures of equal merit are
few and far between."
Triangle
i.
Special Presentation Hbp
OLIVE THOMAS
/A/
LOVE'S PRISONER
t
J 1
-^
IJ¥^
-y^"
I
■t
I
FF
1290
THE MOVING PICTURE WORLD
May 31, 1919
• MA
^i
Are many of reputed wealth in destitute circumstances ? Why should one
thieve to donate to charity? Who was 'Hhe bird^'f
Many were the problems that Jim Garside had to solve. And this adroit
detective had never been known to lose his prey.
But when he captured Nancy she became free. Free from the bonds of
heredity that had led her to yield to the fascinations of thievery. Free from the
desires that had destroyed her father. Was this honest thief Garside's prisoner ?
Olive Thomas — the heroine of this fascinating story. Her portrayal is a revelation of
mystery, the mystery of human weaknesses and strength. " Love's Prisoner " is the story
of a little girl who with unfaltering decision combats the very law that has [jbrought swift
tragedy to the door of the innocent — and wins.
Released by the
IRIANGLE DISTRIBUTING CORPORATION
1457 Broadway
New York
rrrri
! I r
V-'-
mcHKmimo
Vtay 31, 1919
THE MOVING PICTURE WORLD
1291
6aamont
ANNOUNCES
•
the brightest screen feature
ever produced
.
T^ictorial
Flife
One wonderful reel of concen-
trated cleverness each week.
The first issue will be released
June 4, 1919
Book through the best
INDEPENDENT
DISTRIBUTORS
These exchanges contracted for
Pictorial Life before release date :
%
MAJOR FILMS, INC.,
B<jston, Mass.
New England States
REUBEN FILM CORP'N,
New York City
Greater New York. Long Island, Westoliester County, and New Jersey
north of Trenton
SUPER-FILM ATTRACTIONS, INC.,
Washington, D. C.
Maryland, Delaware, Virginia, and District of Columbia
FIRST NATIONAL EXHIBITORS' EXCHANGE,
I^ittsburgh, Pa.
Western Pennsylvania and West Virginia
METROPOLITAN CO.,
Detroit, Mich.
Michigan
_
STANDARD FILM CORP'N,
St. Louis and Kansas City, Mo.
Missouri and Kansas
*
CONSOLIDATED FILM CORP'N,
Los Angeles and San Francisco, Cal., and Seattle, Wash.
California. Nevada, Arizona, Oregon, Washington, Idaho and Montana
THEY WILL COME MILES
TO SEE HER
TH EDA BARA
inaTheda Bara super-production
YOULL HAVE TO SWEEP UP THE MONEY!
* -,» "^*?.
/«fe.
►r,
^: -^
lii-^^i
-. '/^i
v^-''
n 7.
^;^
'.-*!/»:
^-s^'. V,U:,
*^M*flfe>
1^
EXCEL PICTURES SCORE AGAIN
MADLAINE
TRAVERSE
IN THE WILLIAM FOX PRODUCTION
WHEN FATE
DECIDES
^ DIRECTION BY HARRY MILLAR DE
A STORY OF THE PITFALLS OF
A LOVELESS MARRIAGE
FOX
^ FILM CORPORATION
,/ ^t
5*'!
(j^i
EVEN BETTERTHAN
THE LOVE THAT DARES
YOU KNOW HOW THAT SCORED FOR YOU
9 ■
■^ifc^.
1294 THE MOVING PICTURE WORLD May 31. 1919 ]
Mary Pickford insists that her fellow workers receive their share of the applause. {
The Dorjj
The Kid
Charles Rosher
Photographer
Marshall Neilan
Director
Mary Pickford
"We thank you all"
WID'S DAILY
Screen Version, of '^Daddy Long Legs" is a
Knock-out. Star Appears at Her Best
»
Marv Pickford in
"DADDY LONG LEGS
First National
DIRECTOR Marshall Neilan
AUTHOR Jean Webster
SCENARIO BY Agnes Johnson
CAMERAMAN Charles Rosher
AS A WHOLE The best Pickford production that has
been screened in a long while; has humor and sym-
pathetic appeal.
STORY Adaptation of popular stage play offers star
big opportunity.
DIRECTION Marked by many fine touches which add
greatly to the charm of the picture.
PHOTOGRAPHY Artistic all through
LIGHTINGS Have variety and contribute to the beauty
of the film.
CAMERA WORK Composition of scenes excellent, long
shots on interiors give the impression of depth.
STAR Little Mary at her best in a character that
touches the heart.
SUPPORT Could not well be improved upon, Mahlon
Hamilton admirably suited to role of Mary's bene-
factor.
EXTERIORS Many of them decidedly attractive; their
effectiveness is increased by artistic photography.
INTERIORS Richly furnished when the occasion re-
quires; scenes in orphanage look like the real thing.
DETAIL Director Neilan displayed a keen discrimina-
tion in his use of close-ups; the picture profits by
intimate bits of characterization.
CHARACTER OF STORY Wholesome and appealing
LENGTH OF PRODUCTION 7,209 feet
MOVING PICTURE WORLD
Reviewed by EDWARD WEITZEL
First National's initial Pickford release is by far the best
picture Mary has had for many a moon. Showmanship is mixed
with every stage of its making and crops out in every detail
connected with the transference of Jean Webster's celebrated
story and play to the screen.
The comedy is all sure-fire. There is never a dull moment in
"Daddy Long Legs." It has just enough sentiment of the right
sort to balance the comedy, which is of a thoroughly entertain-
ing character.
Mary Pickford's Finest Acting. Serious interest is put into
the story when Judy is sent to college by a mysterious trustee
of the orphanage whom the girl has never seen and who never
lays eyes on the object of his bounty, until she has changed
into a beautiful and accomplished young woman.
MOTION PICTURE NEWS
Reviewed by PETER MILNE
Rest assured that "Daddy Long Legs" is going to score. In
fact, it will probably be the same hit in every locality that it
was in New York at the Strand. The comedy, and there are
at least two straight reels of it at the start, sent the house into
shrieks of delight — and the sentimental romance with which the
concluding reels are laden brings smiles and tears.
Marshall Neilan directed the picture, and this is a guarantee
of original comedy bits.
EXHIBITORS' TRADE REVIEW
Reviewed by HELEN ROCKWELL
"Daddy Long Legs" is 100 per cent irresistible entertainment.
The humor is the humor of youth which makes its appeal to
youth, whether it be in the child of six or the man of eighty.
EXHIBITORS' HERALD & MOTOGRAPHY
OPINION: "Daddy Long Legs," as a magazine story, de-
lighted many thousands of readers; as a stage play it enter-
tained many thousands more, and now that it has reached the
screen, with Mary Pickford in the role of the poor little orphan.
i
May 31, 1919
THE MOVING PICTURE WORLD
1295
it is safe to say millions of her admirers will receive the
whimsical little tale with open arms. The story is one well
suited to Miss Pickford and Director Neilan, who has many
other successful Pickford plays to his credit, has handled his
material with a view of bringing out all the humor and pathos
the tale possesses.
NEW YORK TIMES
Jean Webster's familiar and widely loved "Daddy Long Legs"
has come to the screen to give Mary Pickford one of the best
parts she has had for a long time. Spectators who filled all the
seats and standing room of the Strand for every showing of
the picture yesterday and waited packed in the lobby for their
turn to go in, testified to the popularity of the story and the
star.
Marshall Neilan, who directed the production, has employed
his usual skill and taste in setting forth Miss Webster's story
with all possible pictorial charm. In fact, considering the
work of the director "Daddy Long Legs" ranks high.
Mr. Neilan is one who appreciates the essentially pictorial
character of a true photoplay, and he has the ability to show
this appreciation in reels of film. In addition, he gives his pic-
tures an individual stamp, especially when touches of humor
are permitted, that makes them distinct creations. The chief
criticism that might be found with "Daddy Long Legs" as a
photoplay is that some one has thought it necessary to pile
superfluous words on some of Mr. Neilan's eloquently descrip-
tive pictures.
_ NEW YORK TRIBUNE
If there be any one who does not care for America's sweetheart
let him stay away from the Strand this week, for "Daddy
Long Legs" has more of Mary Pickford in it than any picture
which she has done in recent years.
There is considerable of Marshall Neilan in it, too. Mr.
Neilan's direction is always an apparent and easily recognizable
thing. He has a way of allowing the story to go hang while he
introduces some quaint, humorous scene which often is enough
to lift the whole picture out of the mediocre. We strongly
approve of Mr. Neilan and his direction.
NEW YORK HERALD
Miss Mary Pickford never has had a better opportunity to
exercise the humorous side of her whimsical personality than
as Judy Abbot in "Daddy Long Legs," which was shown at the
Strand Theatre. The scenario proved to be a carefully prepared
elaboration of Miss Jean Webster's story. In the opening reels
Miss Pickford was the terror of the orphan asylum.
NEW YORK WORLD
How would you like to see Mary Pickford play Juliet? She
does it — but only for a moment — on the screen in her new pho-
toplay at the Strand Theatre this week. There is a scene from
"Romeo and Juliet," as part of some college theatricals, and
"Little Mary" appears in that traditional costume of the char-
acter that once was the ambition of every young actress.
The effective photography and the humorous touches added
to the scenes among the little children in the orphanage, be-
sides the whimsical scene in the bower of Cupid, made it an
unusually entertaining photoplay.
THE NEW YORK SUN
Mary Pickford in "Daddy Long Legs" which opened at the
Strand yesterday, becomes a Bolshevik. Prunes are the cause
of it. As a twelve-year-old Red in an orphan asylum she leads
a strike of the other I. W. W.'s which in this case means
Infant World Wreckers — against America's staple joke. But a
few frowns from the orphanage mistress are enough to 01«
Hansonize the rebellious youngsters and make them bury
their faces in the dishes.
Miss Pickford gives one of her most diverting performances
in many months, and judging by the enjoyment of the audi-
ence yesterday is likely to set married couples looking into ash
cans for prospective literary celebrities.
THE NEW YORK AMERICAN
The Strand Theatre, like the Rialto, presents a happy com-
bination of an excellent play and a popular star, topping the
programme.
Mary Pickford is presented in Jean Webster's play, "Daddy
Long Legs." The result is a Pickford appearance that is war-
ranted to add to the star's popularity, and when one considers
the infrequency of her appearances in new pictures these past
few months, it is mighty important that they be successes.
Ruth Chatterton gave little Judy Abbot to the speaking stage
with unforgetable charm, and Miss Pickford has managed to
put into the screen girl that same elusive quaintness and appeal
that wins instant sympathy from an audience. To suit the best
talents of the screen star, the better portion of the play tells
of Judy's life at the orphanage, where it would seem that a
world full of little folks had been gathered into the telling
of the story.
The scenes showing Judy's graduation are again filled with
fine photography and direction, while the handling of the
character of Daddy Long Legs knds nice mystery and romance.
READ THESE TELEGRAMS
TELEGRAM FROM KUNSKY: May 12, 1919
"Daddy Long Legs" opened yesterday at Adams Theatre. All
attendance records broken. Continuing run next week at Wash-
ington Theatre. JOHN H. KUNSKY.
TELEGRAM FROM DENVER: May 13, 1919
Rivoli Theatre here seating two thousand just completed.
Week's run "Daddy Long Legs." Rivoli considers picture best,
most pleasing, the biggest financial success ever shown in Den-
ver. House packed beyond all expectations and records at
thirty cents' admission. Arranging return booking. "Daddy"
should have been state rights.
FIRST NATIONAL EXHIBITORS' CIRCUIT.
TELEGRAM FROM HIPPODROME THEATRE, CLEVELAND:
May 10, 1919
Mary Pickford in "Daddy Long Legs" played to over twenty-
six hundred people last night, opening our new theatre. The
most wonderful Pickford picture ever made. Fully eighty per
cent above her average. Our people wild with comment.
You have a knock-out. Makes "Mickey" look like a program
picture. Congratulations for its use.
HIPPODROME THEATRE. O. J. SYBERT, Mgr.
TELEGRAM FROM LOUISVILLE, KY.: May 20, 1919
First National E.xhibitors' Circuit.
6 and 8 West 48th St., N. Y.
"Daddy Long Legs" opened B. F. Keith's Strand, Louisville,
Sunday. Continuous standing room business despite rain.
Monday business exceptional. Unusual matinee attendance. Will
undoubtedly have record week. Audiences delighted beyond
description. Received 'phone calls today extend Owensboro
two to four days, Henderson one to three days. More than
double previous Pickford runs. Congratulations to Mary Pick-
ford and Marshall Neilan.
BIG FEATURE RIGHTS CORP'N.
Who wouldn^t he proud and
grateful for such reviews.
A FIRST NATIONAL
ATTRACTION
There never has been and probably
A
This scene is an enlargement from the film and is presented here to show
exhibitors the extraordinary character of the production.
These martyred Armenian women are paying for their Christianity with their
lives. Their crucifixion is but the climax of previous sufferings declared by
Aurora Mardiganian to be worse than death itself.
The National Board of Censors; Charles W. Elliot, President
Emeritus of Harvard University; distinguished churchmen of all
Christian sects; Jewish rabbis, and leading citizens from aF
walks of life endorse the picture for the good it will do.
It has broken all theatre records
wherever shown
never will belhother Motion Picture like
I
Per Seat Picture
ATir/fc National'Attraction
FIRST .
NATIONAL
UH^EXHIBITORS
V^^ CIRCUIT'
1298
THE MOVING PICTURE WORLD
May 31, 1919
first nationaVs
booking policy
/±S an organization owned and controlled by the biggest ex-
hibitors in the world, First National Exhibitors' Circuit's policies
and systems of distribution were determined by its menibers to
accomplish:
OPEN BOOKING: Thereby relieving them of the burden of
rental contracts for inferior productions forced upon them as
the premium for series contracts for star productions they did
want.
ELIMINATION OF INFERIORITY; by uniting to give to ca-
pable stars and producers sufficient latitude, in finances and
market independence, to make bigger and better pictures with-
out having their booking opportunities restricted by the system
which compelled the strong to carry the weak.
INDEPENDENCE FOR STARS, PRODUCERS AND EXHIB-
ITORS, by inauguraing a system of distribution which places
every star and producer strictly on his or her own merits.
On occasions when it is deemed advisable first to demonstrate
to exhibitors the box office value of a star, the "single picture"
booking policy is advocated for the first release only, so the
exhibitor may decide for himself the advisability of booking
the remainder of the series in a single contract.
First National's star series attractions, past, present and future,
never have been, and never will be, a burden on exhibitors. The
releases of these artists are sought by exhibitors in "star series"
contracts. Exhibitors refuse to book one star production, ad-
vertise it heavily, play to big business, and then leave open the
way to a competitor to annex the next of that star's releases.
This is the only deviation from a practice of "open booking" in
the fullest meaning of the phrase. The big specials, such as "My
Four Years in Germany," "Tarzan of the Apes," "Auction of
Souls," "Italy's Flaming Front," and others, are booked on the
single picture basis, and independent of any other attractions.
That distinction always will exist in First National. It is the line
of equity between safety and danger to exhibitors.
First National Exhibitors Circuit, inc
May 31, 1919
THE MOVING PICTURE WORLD
1299
■•MACISTE"//?
THE LIBERATOR
EPITOPE N9 8
'HERCULE5*n5I«VAMP!(?f'
MACISTE -Money Maker
The earning capacity of "MACISTE" is limited only by Theatre Capacity. His
two previous productions, "Cabiria" and "The Warrior," have established new
records for Big Box Office Returns.
THE LIBERATOR
His new Serial in 12 Episodes is literally Cleaning Up wherever shown, many
theatres giving the film Top Position in the billing, using only an average
five-reeler to round out the program. No other serial has ever met this test.
FIND YOUR NEAREST EXCHANGE BELOW
And Don't Be Ashamed to Pay a Regular Price for a Sure Fire Drawing Card
NEW YORK
Modern Photoplays
729 Seventh Ave.
CLEVELAND
Standard Film E^(change
Sloan Bldg.
INDIANAPOLIS
Bee Hive Exchange
109 W. Maryland St.
KNOXVILLE
Special Features
609 Market St.
CHICAGO
Bee Hive Exchange
207 S. Wabash Ave.
CINCINNATI
Standard Film Exchange
DETROIT
Standard Film Exchange
BOSTON
Eastern Featuring Film Co.
57 Church St.
PITTSBURGH
Quality Pictures
414 Ferry St.
CHARLOTTE, N. C.
Eltabrau Film Co.
Piedmont Theatre
REMAINING TERRITORY SELLING
W/xiie for Descriptive Booklet
PHILADELPHIA
20th Century Film Co.
1337 Vine St.
MILWAUKEE
Bee Hive Exchange
174 Second St.
BALTIMORE
Variety Pictures Corp.
412 E. Bates St.
MONTREAL
Harry Pulos
Midway Theatre
HARRY RAVE,R, Inc.
1400 BROADWAY NEW^YORK
1300
THE MOVING PICTURE WORLD
May 31, 1919
i
With
ARLIME PRETTY
Directed by Harry Revier
A world known personality, possessing all the drawing qualities tnat na\>e made famous three of
the screen's foremost stars —
The happy-go-lucky smile of an optimist
The rugged, fearless stoicism of a real man
The frank natural simplicity of the "true blue^'
This is Willard in life and on the screen! Coming soon to the best theatres in this countrp, with
an a^Oalanche of publicity such as no picture pla^'er has ever before known — in a mammoth, spec-
tacular, special production that will be fully worth]? of the most exacting requirements of these theatres.
Look up your theatre's liirgest run, then double the time iind reserve it for this picture.
FOR METHOD OF DISTRIBUTION. ADDRESS
Continental Pictures Corporation
Suite :>():{.
I4H2 liroudway,
iSeu) York
FRED L.WILKE, President
Suit 924,
208 La Salle St„
Chicnso
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THE MOVING PICTURE WORLD
May 31, 1919
PP
THE ONLY AND ORIGINAL "AMBROSE"
SUCftOUNDED BY A BEWITCHING BEVY OF BEWILDEWNG BEAUTIES
IN TWENTY-SIX SINGLE REEL COMEDIES TO BE RELEASED ONE EVERY WEEK,
WHEN A COMEDYTS ANNOUNCED ON THE SCREEN SOME PEOPLE STRAIGHTEN UP <g SAY
"NOW TK^ AND MAKE ME LAUGH"
THESE COMEDIES ARE BIHLLTO MAKE THE MOST HARDHEARTED GROUCH ROLL OFF
HIS SEAT IN MIRTH.
~^ AMBBOSE "DADV
IF your ferritory
Is no+ already ,
disposed oF
advise yow
+elegrapKic
DAY OFF" AMBUOSE''
isiributed ihrouth State Bi?|ht Exchanges.
The following
Exchanges liave
Gontraded fpr
ifcse pioductions
without screen
Examination
without toking
^ at a still
photograph
ex-
West Virginia and Western Pennsylvania: Harvey B. Day. Pittsburgh, Pa.
Western Canada: Amalgamated Film Co., Ltd., Vancouver, U. C.
Nortliern New Jersey : Ay won Film Corporation, 729 Seventh Avenue, New York City.
New England States: Major Film (Corporation, Boston, Mass.
Wisconsin: Midwest Distributing Co., Milwaukee, Wis.
Eastern Pennsylvania and Southern New Jersey: Twentieth Century Film Co., Philadelphia, Pa.
Delaware, Maryland, District of Columbia and Virginia: Super Film Attractions, Washington, D. C.
California, Arizona, Nevada, Hawaiian Islands: Peerless Film Service, Inc., San Francisco, Cal.
(leorgia, Florida, Alabama, Tennessee and Soutli Carolina: Savini Films, Inc., Atlanta, Ga.
Entire World outside of United States, Dominion of Canada and Possessions: J. Frank Brockliss, Inc.,
New York City.
New York State: Merit Film Exchange, VM West JCith Street, New York City.
:^ ^iTOU C^T (30 WD0NG WITH US!
THE FftbHMAN AMUSEMENT (Xl^ORATION.
510 Times BuHding
WilUdm L, Slier r ill. Presidenf.
New j>fbrk Cl:ty
All Roads Lead To Rhodes
Screen's Daintiest Star
« i
i^>
"The Lamb and the Lion"
"The story is truly
human and appealing and
moves with satisfactory
rapidity. The appeal is
general and should capti-
vate any kind of audience
in either the large or small
towns. Nothing sensa-
tional, but a clean, pleasing
entertainment." — Tom
Hamlin, Motion Picture News.
"Thrills and comedy that
strike public favor." — Ex-
hibitor Comment, Dramatic
Mirror.
"The admirei-s of Billie,
and there are many, will
like the picture. It is built
for the star and fits. That
is what the public will be
most interested in know-
ing.— Exhibitors Herald.
AS BOOTS
^v.p. sM
<i«*'^'i «cW *"^„o i^e
ing ;°^^e\\ *«^°"!. Helen
\i«\»^«* ..Exhibitor*
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Produced by
NATIONAL FILM
CORPORATION
OF AMERICA
AS THE WEED
Released by
Robertson -Cole Company
Division
F i I
m s
Through
Exhibitors Mutual
HERBERT RAWLINSON
AND
SYLVIA DREAMER
IN
J. STUART BLACKTOIVS
1
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w
■A
1'
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^
rn
PICTURIZED BY
ANTHONY P. KELLY
>«k4hq
•?#''
i
^
-l-^-f-^.
TJ
W.
.«wciijL,ii!{rrwiii
FROM RUTH HOLT BODCICAOTJ S FAMOUS NOVEL
THE StBSTANCE OF HIS HOUSE
{Love, Marricige eg Divorce^ b^
Booked iy ■ ^^"^^^^^™^"' DtS^tlhiM fhru
NDEPENDENT 5ALES COI^P. ^mmsmf FILM CLEARING HOUSE. Inc.
FRANK. G.HALL, presidint
Illltlll
J. Stuart Blackton's
BRITISH-
AMERICAN
PICTURES
FINANCE
CORP.
m
m
m
m
( /^^*^*^HIS sensational produc-
C ^ ^ tion — the supreme effort
^^ ^ of the great director of
big special pictures, J. Stuart Black-
ton — is now being "booked-up"
rapidly by leading Exhibitors in
every section of the country. The
William Fox theatres and the U.B.O.
Circuit will play it immediately.
It is such a powerful story — pro-
duced on such a lavish scale — and
is so cleverly and artistically photo-
graphed— that screen examination
results in a booking each time it is
submitted to the manager of a high-
class house.
You cannot afford to wait before
considering this sensational subject
for early presentation in your theatre.
Booked by
INDEPENDENT SALES CORP.
Distributed thru
FILM CLEARING HOUSE, Inc.
FRANK G. HALL, President
VIRTUOUS MEN
STflRJiINQ
DIRECTED BY
£.K.LINCOLN ' THE BIG. " RfllPH INCE
STdTE'RMTS SENSATION
\
FOUR BIG
OPENINGS LAST WEEK
FOUR BIG
BOX OFFICE CLEAN UPS
STATE RIGHT BUYERS-GET BUST
1476 Broadway NT lsZ±=d Phone-Br/ant 3Z71
^ PICTURES
EXHIBITORS-STATE RIGHTS BUYERS
READ
WHAT FOUR SATISFIED MANAGERS SAID
AFTER PLAYING
"VIRTUOUS MEN"
IN THEIR THEATRES
Telegram No. 1 — Garden Theatre, Paterson, N. J.
cuss OF SERVICE DESIRED |
Telsgram
Day Lener
Night Mmiaga
Night Letter
Patrons should mark an X oopo-
site the claas of aervlce desired:
OTHERWISE THE MESSAGE
WILL BE TRANSMITTED AS A
FULL-RATE TELEGRAM
WEST^^ UNION
AM
NrWCOMB CARLTON. PRESIOENT OEORGE W. E. ATKINS. Fiorr vicipresiocnt
Send the following message, subject to the terms
on back hereof, which are hereby agreed to
1919 LiAY 18 FA? 3,? son II J
3 L nCTURSS
ROOi: 1111 1476 3 7AY IIYC .
JU.'i'? C^/OT.D R3G0?.D '^^REAJ' I ;G 7.^:31: V'TTH VIRTUOUS LISIT
GAP.DEIl TIEilATRS PA^^SRSO'] PICTURE A KIIOC.YOUT HA^/E
ARfLlITGi^D ?0R A Rii:TUR^ i:jl GAGEIlSIiT
JACOB FABIAi^
garde;-? t^^^uti-a: rA';'i^R':Oii lU.
NEW JERSEY RIGHTS
FOR "VIRTUOUS MEN"
OWNED BY
PICTURES
i^iRST NATIONAL EXHIBI-
TORS' EXCHANGE OF
NEW. JERSEY
A. M. FABIAN, Mgr,
729 SEVENTH AVE.
NEW YORK
p^\,^ »V^ "ij*-
TELEGRAMS NOS. 2 AND 3
Telegram No, 2~From Grand Theatre, Columbus, Ohio
CLASS OF SERVICE DESIHEO |
Telegram
D» Lettw
Nlohl MesMH
NIgM Loner
Pvtnm ftiould mark an X oppo-
ilM an clais ol servke dealradj
OTHERWISE THE MESSAGE
WILL BE TRANSMITTED AS A
FULL-RATE TELEGRAM
WEST
UNION
AM
NGWCOMB CARLTON. mcaiOKNT - OEOROE W. E. ATKINS. FIII«T.VICC-PIUS(D«NT
Send the following message, subject to the terms
on back hereof, which are hereby agreed to
A59D 51 7 EX COIL HL
COIITi/IBUS 0 LlilY 16
1919 Hay 17 AM 5 24
HERBERT LUBII! PRES
S AITD L PICTURES 1476 BR0AD'7AY UEiV YORK ilY
TKB ITAisES VIRTUOUS tIEN AROUBES THS CURIOSITY AlID THE PICTURE SATISFYS
I'!} rLlS ATTRACTED GREATER CRO'TOS THAU ANY PICTURE Ir! THEATRE IIT TWO
YEj'.RS ATO I HATE Ii::''n3R HEARD SO iiUCH UNIVERSAL FAVORABLE C0."-;3DIiT
VIRTUOUS LiEI'l IS A LiOUEY li'JISR POR AITY THEATRE
r/ILL D HARRIS
LESS3E AND MNAGER GRAIJD THEATRE COLUliUS O'.ilO
Telegram No. 3— From H. C. Simeral, Pittsburgh, Pa.
CLASS OF SERVICE DESIRED |
Tele^im
1
Day LeHer
Nlglil Mesiaga
NIgM Letter
Patrons ehould mark an X ODPO-
SJta ttie clasa of aervlce desired;
OTHERWISE THE MESSAGE
WILL BE TRANSMITTED AS A
FUU-RATE TELEGRAM
WEST
NCWCOMB CARLTON. PKEaiDSNT OEOROE W. E. ATKINS. FlRrr VICX.PRESIDnrT
Send the {ollowing message, subject to the terms
on back hereof, which are hereby agreed to
T5B.? PYII 18 COILSGT
COLU.MEUS OHIO MAY 16 1919
S L PICTURES,
1476 3R0AD.7AY N.Y.
VIRTUOUS .".'lEIT OPEI'TED IF IlE'VARZ OHIO TO-DAY TO CAPACITY BUSIIIESS
H. C. SIfERAL
CO PARTITSR ATTRACTIONS
PITTSBURGH PA
OHIO, WEST VIRGINIA,
WESTERN PENNSYLVANIA
RIGHTS FOR "VIRTUOUS
MEN" OWNED BY
PICTURES
CO -PARTNER ATTRACTIONS
H. C. SIMERAL, Mgr.
BOX 125, EAST LIBERTY, PA.
^WIRTUOUS MEN"
"PACKED 'EM IN" AT
POLFS MILLION DOLLAR PALACE THEATRE
NEW HAVEN, CONN.
From Palace Theatre, New Haven, Conn.
POSTAL TELEGRAPH - COMMERCIAL CABLES
CLASS OF SERVICt OESIREO
Fast Day Tileoram
HIOHT Jti-tWAM
Night LrrrutCRAM
FHt StNOtIt MU»T MARK AM X OM>0-
•iTt TMc cu*sa 0' siirvict otmattD.
OTHCRWISe TMt TtLtCBAM
WILL BE TRANSMITTCO AS
A FAST DAY TELEGRAM
fiECEiVCilS NUMBER
THE POSTAL TELEGRAPH-CABIE COMPANY [ihCOSPDRATEDl
TRANSMITS AND DELIVERS THIS MESSAGE SUBJECT TO THE
TERMS AND CONDITIONS PRINTED ON THE BACK OF Tt<IS BLANK.
terma oo Asct hercijti woich ore tuT^by ^^nm/ to.
188 N IH 27 NL 6X
NE'* HAVE?J CONII MAY 19
5 L PICTITRES
ROOM 1111 1476 BWAY NYC.
VIRTUOUS MEW PLAYING POLI PALACE THEATRE WITH CAPACITY OF
3400 SOLD STANDING ROOM BOTH APTERilOON AND EVEIIING SHOWS
0 C EDWARDS
MGR POLI PALACE THEATRE HEV.KAVE:: COKi;.
Crowd waiting in front of Poli's Palace Theatre, New Haven, Conn., for opening of "Virtuous Men"
SOME CHOICE TERRITORY STILL OPEN
WRITE— WIRE— PHONE— CALL i
ARTHUR H. SAWYER
HERBERT LUBIN
PICTURES
1476 BROADWAY
NEW YORK
Phone Bryant 3271
May 31, 1919
THE MOVING PICTURE WORLD
1307
THEODORECDEITRICH JM
PRESENTS "^^^
i
\
IN HEa
GREATEST
SUCCESS
THE PICTURE
THAT TURNED HUNDREDS
AWAY AT EVERY PERFORMANCE
AJ LOEW'S NEW YORK THEATRE AND
CAUSED MARCUS LOEW TO WRITE,
TWILIGHT WAS WRITTEN Br TWO QR.EAT
AUTHORS, t-OCriS JOSEPH VANCE AND
VINOIE E.ROE
DIRECTED BY J. SEARLE DAWLEY
V^ dear Miss Kenton:
pleased
picture
Theatre
This
is to let i'ou know how
r patrons vrere with A^oxir
TVttLIGHT" at our Eew York
last Friday.
OUi
WHAT THE CRITICS SAY:-
111 ■■Twili^lit" Doris Kiiiyi.ii sliinvs emotional power and acting ability of real
strciiBtli. — Kdward Wiitzel in Moving I*icture World.
■■T\rili;;lif' takes rank as a superior attraetion. larsely attributable to artistry
ill protluction and siilendid acting. — Exliibitors* Trade Review.
"Twilight" is both pretty and dramatic, an artistic and satisfying production
liiined with more than usual care, llie forest fire scene is a masterpiece of
stai;ing. — Agnes Smith in the Morning Telearapli.
"'l^vilight" is a delightful olTering. thrilling as well as inspiring. You can
safely call Doris Ken.vou the most beautiful girl on the screen. — P. S. Harrison
in Motion Picture News.
Ver^; sincerely'
/V£[v ro/?/r c/ryr ^Asr/t/?// //s\^ ro/^/r, /vo^7y/£/^A/A/£wy£=fiS£r
AA/i? \/^/Esr£J?A/ c<?/vA/^cr/C(/r 0Oo^/e£> p/^^cr r^/?o(/c^ 75%?
WIL-i-IAM l_.SME.R.FtV SE.R.VICE ALl. OTH£/^
^W'H. SHERRV SERVICE 1^ JX^^
1308
■ I^HE^ MOX?ING'' PidTtrk'E': WORLD
'-•May 31, 1919
(
An APFEL Prodvction
D
THE MARK OF QUALITY
THAT
GUARANTEES
FULL ENTERTAINMENT
AND BOX-OFFICE VALUE
FIRST RELEASE
"PHIL - FOR - SHORT"
STARRING
EVELYN GREELEY
May 31, 1919 THE MOVING PICTURE WORLD 1309
"EVERYBODY'S
BUSINESS"
SEE PAGES 1385, 1387, 1389, 1391
MAYBE YOU CAN GET FURTHER
INFORMATION FROM
W. H. PRODUCTIONS CO.
71 West 23rd Street, New York
MOVING
Advertising Aids and Reviews 1379
Advertising for Exhibitors 1353
Among Independent Producers 1375
Arbuckle, Maclyn, Selects Studio Site in
San Antonio 1312
Associates Honor Rochester Men 1315
"Auction of Souls" (First National) 1379
Baltimore Houses Aid in Good Work 1368
Bars Religious Subjects on Sundays 1316
"Big Four" to Circulate Own Films 1340
Big "U" Exchange Holds Dinner 1332
Box Office Benefits in "Sahara" 1371
Brothers of Frank Hall Arrive with 78th
Division i 1350
Brookline Rejects Idea of Picture Theatre
in Town 1320
"Broken Blossoms" Full of Beauty 1321
Buok Bill Opponents Are Heckled 1320
Burgan's Team Wins the Big Record 1362
Canadian Showmen Hold Business Meet.... 1332
"Castles in the Air" (Metro) 1383
Chaplin, Syd, Returns to the Screen 1.320
Chicago News Letter 1337
Coast Raises $1,773,450 for Loan 1.320
Cook, George, Lithographer Pioneer, Dies.. 1313
Crandall Sounds Warning on Tax 1328
Davis, Edward, Was at One Time a West-
ern Minister 1328
Detroit Has Best Censored Films, Says
Police Sergeant 1312
Dinner to Sunday Movie Champions Will
Sparkle 1340
Dr. Garr Starts on Little Trip of Ten Years
or So 1311
r
Elks and Uncle Sam Aid in Reaching Maimed
Men 1346
Exclusive Boston Theatre Shies at 1916 Rolls
Royce 1316
Exhibitors and Exrhangemen Dine 1331
Export Figures Climbing Steadily 1315
"Fallen Idol, A" (Fox) 1387
Famous Players Sales Heads Dined 1345
Famous Actress Seen in "Love and the
Woman" 1343
Farnum. Franklin. Reappears in Films 1344
Film Companies Take Queer Names 1346
For Exiiloiting "Love's Prisoner" 1373
Form .«:>,.nno.noO company in London 1.315
Form Organization in Cincinnati 1311
Geleng Startles Cameramen with His Night
Panorama 1351
"Girl Next Door" (Paramount) 1385
Godsol Is Congratulated on His Full Vin-
dication 1330
r\KnO\S AM) CARBOIV ACOKSSOniKS.
National Carbon Co 1406
Speer Carbon Co 1403
i:i-F,rTHICAI. AND MKCH. EaUIPMKXT.
Amusement Supply Co 1.397
Argus Lamp & Appliance Co 1.393
Hertner Elec. Co 1393
Porter, B. F 1403
Reynolds Elec. Co 1.397
Typhoon Fan Co 1.395
Universal Motor Co. 1397
L.ENS MPRS.
Bausch & Lomb Opt. Co 1406
MFRS. OP INDUSTRIAI, riCTURKS.
Empire City Film Laboratories 1405
Erbograph Co 1405
Film Developing Corp 1401
Rothnrkor Film Mfg. Co 1403
niFRS. OF IWOVIIVG PICTURES.
American Film Co 12.54
Box 42, care M. P. World 1284
Brooks Printing Co Colored Ins'crt
Continental Pictures Corp 1.300
Essanay Film Mfg. Co 1255
Famous Players-Lasky Corp. 1265-68
First National Exhibitors' Circuit, Inc.. 1292-96
TO CONTENTS
Goldwyn Announces Its Middle Europe Con-
tracts 1311
Goldwyn Opens Two More Exchanges 1350
Green, Dorothy, to Star in Series of World
Pictures 1330
Hackensack Has Too Many Theatres for
Population 1336
Hall Leases Park Theatre for the Summer
Season 1316
"His Debt" (Robertson-Cole) 1391
Hodkinson Forces Are Growing Fast 1348
"Home Town Girl, The" (Paramount) 1393
How Kewpie Dolls Helped Advertise "Can-
nibals" Film 1346
How Granlund Answered Thomas 1349
How Exhibitor Passed Word About "Our
Teddy" 1336
Hulsey's Theatre Will Be Some House 1361
"Hushed Hour" Opens to Big Detroit Busi-
ness -. 1352
"I'll Get Him Yet" (Paramount) 1381
Illinois All Set for Convention ...1337
Ince, Thomas, to Present New Stars 1316
Jamestown City Fathers ''nlit Over Sun-
day Opening 1339
Jans Put Some Jazz In Jersey 1319
Kline. Harry, Appointed Bi" "U" Production
Head 1311
Le Guere, George, Signed by Bacon as
Leading Man 1351
"Lion's Den, The" (Metro) 1389
Lewiston Pulpit Now Home of Moving Pic-
ture Screen 1342
List of Current Film Release Dates,
"Little Diplomat, The" (Pathe-Diando) 1395
1398, 1400, 1402. 1404
Live News from Everywhere 1361
London, the World's Film Bourse? 1341
Lorimore Reviews Australian Work 1342
Love, Montagu, Creates Most Intricate
Makeup f 1352
Makes Ice Cream Parlor Part of Movie
Theatre 1344
Marietta's New Hippodrome Opens 1365
Meighan, Thomas, Engaged by Famous rlay-
ers 1.342
Metcalfe Will Be Prepared for Rush 1364
Mexican Border Towns See Boom After
July 1 1.511
Miami Valley League to Move Into Larger
Quarters J.ai2
Minneapolis Film Board Denies Rumors. .. .1.367
More Film Firms Join National Association . 1.343
TO ADVERTISERS
Fox Film Corp 1298-99
Prohman Amusement Co 1302
Gaumont Co 1291
Goldwyn Pictures Corp 1272-78
Hodkinson, W. W., Corp 1281-83
Independent Sales Corp Colored Inserts
Jans Distributing Corp 1271
Jewel Productions, Inc 1256-59
LInyd Carleton Productions 1280
Metro Pictures Corp 1285-86
Pathe Exchange, Inc Colored Insert
Pioneer Film Corp 1.301, 1405
Raver. Harry 1297
Robertson-Cole Co Colored Insert
Rothapfel Productions Colored Insert
S-L Pictures 1.303-06
Select Pictures Corp Colored Insert
Selznick Pictures Corp Colored Insert
Sherry, Wm. L 1307
Tippett Productions, J. D 1279
Triangle Distributing Corp 1287-90
Universal Film Mfg. Co 1260-64
Vitagraph Co 1269
Warner Brothers 1270
World Film Corp 1308
MISCF.I.IiANEOrS.
Automatic Reel Co 1405
Automatic T. S. & C. R. Co 1405
Miiltonmah Company to Make Films in
Portland 1312
Music Cues 1359
New England Theatres Doing Well 1347
New Universal Policy Announced 1323
New York Builds Up in the Millions 1.348
News of Los Angeles and Vicinity 1333
"One Week of Life" (Goldwyn) 1389
Ohio Legislature Fails to Pass Sunday Pic-
ture Bill 13.J1
Personal and Otherwise 1327
Police Testify for Sunday Shows 1339
Producers' and Distributors' News 1378
Projection Department 13.56
Put on Two Chaplins and Shut Box Offlce
for Hour 1344
Rambles 'Round Filmtown 1324
"Red Head" (Select) 1383
Rcmbusch Enterprises Buy MartlnsTille
Blackstone 1,347
Reviews and Advertising Aids 1379
Richmond Plans Splendid Reception for
Leah Baird 1342
Rothacker Again Wins Commendation on
Prints 1342
"Rogue's Romance, A" (Vitagraph) 1397
Rubbernecking in Filmland 1329
"Rustling a Bride" (Paramount) 1381
S-L Issuing Record Size Book on "Virtuous
Men" 1.347
Selznick Takes Big Insurance on O'Brien. ..1311
Sherry Appoints Many New Local Repre-
sentatives 1322
"Sleeping Lion, The" (Universal) 1393
Started Theatre with ?70 and Sold Soon for
$5,000 1.3.51
Strike Tied Up Winnipeg Theatres 1366
Southern Theatre Men to Meet June 15... 1312 ,
Sunday Law Hits Bathing Beauties 1328
.Supply Business Booms In Northwest 1870
Success Marks First Picture Forum 1340
Tells Why American Film Fails to Lead in
Mexico 13.51
Third Degree Is Widely Booked 1.351
Thirteen Best Comedies for Summer 1352
To Make Big Serial Here and Abroad 1.344
To Show Vitagraph South of Ll3e 1336
Two Names on Sign Did More Than Money. 1318
"Virtuous Wives" Made Clean Sweep in
Irvine 1350
Washington Houses Increase Traffic 1363
Williams Flays "Single Pictures" 1317
"Words and Music by" (Fox) 1387
Bioscope, The 1393
Classified Page 1401
Cinema, The 1397
Eastman Kodak Co 1403
Isaacs, Clifton 1401
Kinsila, E. B 1403
I-a Cinematografia Italiana 1403
M. P. Directory Co 1.395
Moore, Wm. N 1,395
National Elec. Ticket Reg. Co 1.393
National Ticket Co 1397
Williams, A. P 1397
MOVING PICTURE CAMERAS.
M. P. Apparatus Co 1406
MUSIC AND MUSICAL, INSTRUMENTS.
American Photoplayer Co 1393
Professional School of Picture Playing 1393
I>OBBY DISPLAYS.
Newman Mfg. Co 1397
PRO.IECTION MACHINE MPRS.
Master Machine Tool Co 1399
Power, Nicholas, Co 1408
Precision Machine Co ...1407
PROJECTION SCREEN MPRS.
Gold King Screen Co 1397
Minusa Cine Screen Co 1401
May 31, 1919
THE MOVING PICTURE WORLD
1311
Founded by J. P. CHALMERS in 1907
FORM ORGANIZATION IN CINCINNATI
Body to Work with Old League— Self ert's Speech
Arouses Great Interest— To Combat Music Tax
ANEW organization composed of
Cincinnati exhibitors was formed
at a meeting held May 15 at the
Palace Hotel. The body is to be known
as the Greater Cincinnati Motion Pic-
ture Exhibitors' Association, and will in-
clude in its membership all of the promi-
nent exhibitors of Cincinnati, as well as
those of Norwood, Ohio, a suburb, and
the over-the-river cities of Covington,
Newport, Bellevue, Dayton, and other
smaller Kentucky towns. The new as-
sociation will work in conjunction with
the old exhibitors' league, which is af-
filiated with the Cincinnati Chamber of
Commerce. The meeting was largely
attended and much enthusiasm was
manifested.
J. A. Streitelmeier acted as temporary
chairman and appointed a committee on
organization, which is to report at a
meeting to be held at an early date, at
which a permanent organization will
be effected and officers elected. The
committee consists of J. A. Ackerman,
Henry Levy, Otto Luedeking, George
Talbot, Dr. Otto Dieckmann, Thomas
Reilly and Frank W. Huss.
Seifert's Speech Arouses Interest.
John Seifert, of Dayton, president of
the Miami Valley Exhibitors' Associa-
tion, aroused great interest by his splen-
did address on "One Hundred Per Cent.
Organization," in which he called at-
tention to the many benefits to be de-
rived from a strong organization and
co-operation among the exhibitors. He
outlined the work of his own organiza-
tion and gave many pointers which will
be of much value in the work of form-
ing the local association. H2 declared
that much can be accomplished by united
action for the uplift of the business,
which would be impossible of accom-
plishment through individual effort, no
matter how able.
G. T. Kinzler, secretary of the Miami
Valley Association, also addressed the
meeting along the same lines and urged
the advisability of the exhibitors get-
ting together and sticking together in
their efforts to better the trade in gen-
eral. One of the subjects discussed at
the meeting was the efforts being made
by a number of the Eastern music pub-
lishing houses to enforce the ruling re-
quiring the picture theatres to pay a
tax on the music used during their per-
formances. Plans were made to com-
bat this ruling, and it is the general
opinion of Cincinnati picture men that,
by confining their incidental music to
that published by houses which do not
exact this royalty, the whole plan can
be defeated. This effort would be use-
less, it is stated, without united action
and this matter had a marked bearing
in influencing the organization of this
association at the present time.
Dr. Garr Starts on Little
Trip of Ten Years or So
WHEN the "heathen in his blind-
ness bows down to wood and
stone," a Dallas, Texas, minister
—cameraman — is going to be on hand to
film him and reform him.
Driving a flivver the Rev. A. G. Garr,
Adventist minister, has set forth on a
world's tour which will carry him to
places where the gospel has never been
preached and no camera has ever click-
ed. His chief luggage is a moving pic-
ture camera.
"I am going to places in China, the Fiji
Islands, the backwoods of Australia, and
the jungles of darkest Africa," declares
Dr. Garr. "I am going to preach the
gospel and take moving pictures of the
heathen worshipping their idols before
conversion and then picture them when
they have accepted Christianity."
Dr. Garr expects to be gone for a
matter of ten years or so.
Harry Kline Appointed
Big "U" Production Head
CARL LAEAIAILE, president of the
Universal company, announces the
engagement of Harry Kline, for-
merly general manager of the Globe
Theatre and general representative of
Charles Dillingham, to be the produc-
tion manager of Universal City, Cal.
After spending several days at the
home office of the Universal on Broad-
way, Mr. Kline left for the big U studios,
Wednesday, May 14. Before leaving for
the West coast, Mr. Kline stated that
he believed the outlook for motion pic-
ture prosperity has never been better.
Vermont Likes Sunday Shows.
The success of the showing of motion
pictures in Vermont on Sundays has
been met with great favor. There has
not been a complaint from any local
community since the Sunday picture law
went into effect. The exhibition of mo-
tion pictures previously had been pre-
vented under an old "blue law" of the
state which was placed on the statute
books in 1878.
Goldwyn Announces Its
Middle Europe Contracts
THE Goldwyn Pictures Corporation,
which some weeks ago made the
first announcement of post-bellum
European expansion with the signing
of the peace treaty at Paris, now an-
nounces that exhibitors in Germany,
Austria, Hungary, Czechoslovakia, Jugo-
slavia, Poland, and in fact all countries
that were cut off from distribution,
have definitely contracted for the show-
ing of the entire output of Goldwyn
Pictures up to September, 1919. Show-
ings will start with the signing of the
treaty. This means that every Goldwyn
picture that has been made will now
be sold in bulk to hundreds of European
exhibitors.
With regard to this spread in dis-
tribution, Arthur Ziehm, foreign sales
manager of Goldwyn, has a statement
to make. "Within the three years of
their existence," says Mr. Ziehm, "Gold-
wyn Pictures have managed practically
to cover the world. In all the countries
of the globe, save Russia and the Balkan
states, Goldwyn Pictures are shown in
abundance."
Mexican Border Towns
See Boom After July 1
TOWNS along the Texas border, es-
pecially the smaller ones, expect
a tremendous boom if the United
States climbs on the water wagon July
1. Crowds of people seeking after hard
liquor and other outdoor amusements
are expected to visit the Rio Grande
towns for daily trips across the inter-
national bridges. The Mexican state of
Sonora, where prohibition has been ef-
fective for a year or more, prudently
has voted wet in anticipation of the ad-
vent of delegations of parched throated
pilgrims. The Government now issues
cards whereby the border can be
crossed without the use of a formal pass-
port.
The Mexican cities are preparing to
give the thirsty visitors everything they
have got from horse racing and cock-
fighting to cold beer and tequila. Many
moving picture theatres will be opened
at various Mexican border cities, most
of which are planning to go into the
pleasure resort business on a wholesale
scale.
Selznick Takes Big
Insurance on O'Brien
LEWIS J. SELZNICK announces that
he has had Eugene O'Brien in-
sured for $1,000,000, this being the
first instance in which a producer has
protected himself by placing "limit in-
surance" on a male star. H. B. Rosen,
the agent in the transaction, said that
the company is writing its limit on
Eugene O'Brien's life, and that several
have already issued policies for one
hundred thousand dollars each, toward
the aggregate total, which will reach
one million dollars.
O'Brien's first screen appearance was
under the Select banner with Norma
Talmadge, with whom he appeared in
eight productions. His first Selnick pic-
ture will be entitled "The Perfect
Lover."
1312
THE MOVING PICTURE WORLD
NATIONAL EXHIBITORS MEET JUNE 25
THE annual convention of the Motion Picture Exhibitors of America
will be held this year on Wednesday and Thursday, June 25 and 26, at
St. Louis, Mo. The headquarters for the convention will be the
Hotel Statler. It is important to note the change from the originally
scheduled date of June 11 and 12.
According to National Secretary Frank Rembusch and Hector Pas-
mezoglu, chairman of the convention committee, Missouri is going to live
up to its reputation as the "Show Me State." St. Louis merely wants the
exhibitors to "Show up," and it will joyfully undertake to "Show them."
There will be entertainment to make the session "worth while," accord-
ing to the plans of the committee, but the convention will be devoted ex-
clusively to the problems of the industry as they af?ect the exhibitor. Any
one with an idea of special benefit to the welfare of the exhibitor will be
welcome to present it. The officials of the convention, however, do not
intend to have the ideas limited to those which arise out of floor discus-
sion, but promise several big surprises themselves.
The tide of prosperity which is sweeping through the entire industry
at the present time is expected to flood St. Louis with a record number
of exhibitors on June 25 and 26. St. Louis can be reached from any point
in the South or East in less than a day's time. A special train is being
organized to run from New York and pick up exhibitors all along the
line.
Exhibitors all over the country have been doing excellent organization
work localh' and this convention will not only provide a medium for the
interchange of ideas, but will also present an opportunity for the amal-
gamation of beneficial policies into a strong national program.
Any details desired may be secured from Frank Rembusch, 1109
L O. O. F. Building, Indianapolis, or from Hector Pasmezoglu, 302 Chest-
nut street, St. Louis.
Miami Valley League to
Move Into Larger Quarters
ACCORDING to an announcement
made by John Seifert, president
of tke Miami Valley Exhibitor's
League, with headquarters in Dayton,
that organization will move into larger
quarters in June. Mr. Seifert stated
that the present room in the Rauh
Building was altogether too small for
the league.
A suite of four rooms will be rented
in the Lindsey Building, and permanent
headquarters established there. A girl
clerk will be at the league rooms all day.
Mr. Seifert also stated that all sup-
plies for the members of the league
would be bought direct from the manu-
facturers and sold to the members at
cost plus a small margin to take care
of the shipping expenses and incidentals.
Mr. Seifert and George Oxrider, man-
ager of the Maple Theatre, went to
Chicago Saturday, May 17, to see about
the purchase of music rolls by the
league, which would in turn be sold to
the members at cost.
to probably 170,000 persons a day or 1,-
000,000 a week, Mr. Potter advanced the
opinion that practically every little
wrongdoing could be traced to the lure
of the movies.
State censorship, he explained, would
provoke endless litigation with film con-
cerns and Detroit would have no re-
course in case objectionable films were
passed by a state board.
Detroit Has Best Censored
Films Says Police Sergeant
THAT pictures are better censored
in Detroit than in any other city
in the country and that films so
censored are adopted by the rest of the
state were concluding statements made
by Sergeant Lester Potter, Detroit po-
lice censor, in an address strongly op-
posing state censorship given before the
Women's Citizens' League at the Hotel
Statler, May 14.
Mr. Potter, whose experience on the
force extends back some fourteen years,
four of which have been given entirely
to censorship work, explained that pic-
ture censorship has resulted in eliminat-
ing entirely from films shown in De-
troit everything tending to illustrate
the technique of crimes. With 400 films
on an average shown weekly in Detroit
Southeastern Theatre
Men to Meet June 15
A MEETING of the newly organized
Southeastern Theatre Managers'
Association had been called for
Sunday, June 15, in Atlanta, and it is
expected that at least 500 leading ex-
hibitors of the territory will be in
attendance.
A total of 151 motion picture theatres
in several south-Atlantic states are rep-
resented in the organization, which was
fourtded at a meeting held in Atlanta
on April 13. The object of the asso-
ciation is the betterment of conditions
in the exhibiting field through co-opera-
tive efifort. Several important matters
requiring action will be passed upon
at the coming convention, and it is
predicted that the membership of the
I)ody will be materially increased.
Among the prominent and progres-
sive exhibitors who are officers of the
Southeastern Theatre Managers' Asso-
ciation, most of whom were active spirits
in the preliminary work which resulted
in the formation of what promises to
be the first live ' organization of its
kind in this section, are Willard C.
Patterson, Criterion theatre, Atlanta,
president; Percy W. Wells, Wells
Amusement Company, Norfolk, vice-
president; Hugh L. Cardoza, manager
of the local Wells' houses, treasurer;
and B. Lee Smith, manager of William
Oldknow's Tudor theatre, Atlanta, sec-
retary.
On the Exchange Board are Edward
A. Schiller, Southern manager of the
■ Loew interests; chairman; George C.
May 31, 1919
Werner, Columbia, S. C. ; Walter Brack-
en, Bainbridge, Ga.; Joseph Burton,
Toccoa, Ga. ; W. S. Mudd, Birmingham,
Ala.; Frank J. Hiller, Augusta, Ga. ; and
E. L. Stringer, Marietta, Ga.
Multnomah Company to
Make Films in Portland
ANEW film company has been
started in Portland, Ore., primarily
for the purpose of filming the
historical Western epic, the W^hitman
massacre, but eventually to produce
dramas with Oregon's scenery as a
background.
The name of the company is the
Multnomah Film Corporation, and the
studio is that of the .American Lifeo-
graph Company at Thirty-third and
Halsey streets. Those connected with
the enterprise are Raymond Wells, di-
rector; Jean Hersholt, assistant director
and Louis Moomaw, cameraman. Jean
Hersholt has been working with Tri-
angle for the past two years, and came
direct from the California city to Port-
land. Louis Aloomaw has a good repu-
tation as a cameraman, having been
with Burton Holmes and Paramount in
Chicago. He photographed and directed
"Where Cowboy Is King" here several
years ago.
The studio of the company is well
equipped with up-to-date lighting fa-
cilities and printing equipment. For the
first picture a replica of the old Whit-
man mission has been erected at Trout-
dale, near Portland, and a tribe of
Indians has been brought down from
the reservation at Pendleton to work
in the picture. Eva Emery Dye, author
of "The Bridge of the Gods," and an
authority on Indian manners and cus-
toms, has been engaged to supervise
the settings.
Maclyn Arbuckle Selects
Studio Site in San Antonio
MACLYN ARBUCKLE entertained
a party of Dallas business men
when they visited San Antonio
early in May. He is making much prog-
ress in arranging the work of the San
.\ntonio Moving Pictures Corporation,
a $450,000 concern, the stock of which
already has been fully subscribed by
San Antonio business men who want
to make their city a second Los Angeles,
so far as picture production is con-
cerned.
"We have selected ideal studio head-
quarters in an abandoned beer garden,"
Mr. Arbuckle says. "I hunted carefully
all round the place, but empties were
all I could discover."
Mr. Arbuckle says the light conditions
in San .'\ntonio make it ideal for tak-
ing pictures. Companies can work from
early morning until 8 o'clock at night.
The quaint scenery, varying from Span-
ish mission to that of the sage brush,
hills and cactus suitable for Western
films also is ideal for film production.
The coast is only a few hours run
distance, where marine views can be
secured if wanted.
Mr. Arbuckle says that he has an
ambitious program scheduled for the
company, including a filming of "The
Round Up." He told his Dallas friends
that Texas is his native state, and that
he intends to stay there. He was born
on the Arbuckle Ranch, where the
Dallas Brewery now stands.
Mav 31, 1919
THE MOVING PICTURE WORLD
1313
ASSOCIATES HONOR ROCHESTER MEN
\
State Vice President Caliban and Local President
Salyerds Banqueted by New York State Exbibitors —
Toastmaster Mclnerney Summons All to Keep Faitb
PRIMARILY in honor of two of their
fellow-showmen, but on the whole
a general good time for all con-
cerned, the banquet staged by the
Rochester moving picture theatre man-
agers at the Elks Clubs on Tuesday
night will linger long in the memories
of those who were privileged to be pres-
ent. Banquets and the like are nothing
new in the lives of Rochester exhibitors,
but never before has that city been
the scene of such an enthusiastic rally
of the film clans. A success from every
point of view, the banquet was typical
of the whole-hearted unanimitj' which
prevails in the ranks of the Rochester
exhibitors.
Elated over the enactment of the law
legalizing moving picture shows on
Sundays, the banquet was the tribute of
the exhibitors to two of their leaders,
William A. Caliban and Irving M. Sal-
yerds. Both of these men did valiant
service in the long, hard campaign that
. crj-stalized in the passing of the law, so
it was fitting that they were the honor
guests at the banquet. Mr. Caliban is
manager of the Regent Theatre and
vice-president of the Motion Picture
Exhibitors' League of New York State,
and Mr. Salyerds is manager of the
Lyndhurst Theatre and president of the
Rochester branch of the league.
Attendance Is 100 Per Cent.
In order that the attendance of local
theatremen might be 100 per cent., the
hour for the commencement of the fes-
tivities was set at 11 p. m., with no par-
ticular time scheduled for the finale.
From the start things went well. Fun
and good cheer prevailed in an abun-
dant liberality, real food was served
in large man-sized portions, the air was
William A. Calihan
Vice-president New York State
Exiiibitors' League.
By L. B. Skeffington
fogged with the incense of fragrant
smoke, while the music from several
theatres lulled even the sterner be-
ings into a sense of brotherly interest
in everybody else.
When the vaudeville artists did their
turns the assemblage forgot to be crit-
ical as theatremen are apt to be and ap-
plauded heartily, just as they like to see
their patrons do. And so it went, with
not a discordant note to mar the pleas-
ure of the party.
Erwin J. W. Huber, managing editor
and treasurer of The Pictureplay News
and chairman of the banquet committee,
started things going by calling the gath-
ering to order. He dwelt on the power
of the screens represented by those
present and said that they had been
successful in securing Sunday legisla-
tion and having something to celebrate
because the power of the screen had
been organized. He said it was only
recently that the exhibitors had awak-
ened to the latent power in their keep-
ing, a power which he likened to that
of the press.
Greenstone Welcomes Visitors.
Mr. Huber introduced Jules Green-
stone, manager of the Empire Theatre
and vice-president of the Rochester ex-
hibitors, who welcomed the visiting ex-
hibitors, film men, exchange managers,
lawmakers and city officials. After as-
suring them it was the desire of the
committee that every one feel at home
and have a good time, he said that he
was prepared to guarantee they would.
Introducing John J. Mclnerney as toast-
master, Mr. Greenstone said that the
mere presence of "Mac" was sufficient
evidence that lively doings were in order
under the direction of this livest of live
wires.
Mr. Mclnerney assumed his duties as
toastmaster in a way that has made him
famous across the state. It is a matter
of common knowledge that when he was
in the legislature and in the years im-
mediately following he was in such de-
mand as a toastmaster that many or-
ganizations would fix the dates of their
banquets upon his convenience. He
does not toastmast quite so much now,
principally because he has been too busy
doing war work, being chairman of the
Four-Minute Men, and because he is
busy with the many afifairs that come to
a brilliant attorney of state-wide repute.
For one thing he is general counsel for
the Motion Picture Exhibitors' League
of Xew York State, and he is so inter-
ested in the work of the league that he
devotes a great deal of time and energy
to it. When the campaign was on in
Albany he was on the job and fighting
every moment.
Appeals for Clean Screens.
.■\ brilliant wit, an orator unexcelled,
with a rich, full voice slightly suggestive
of the Irish in his name, Mr. Mclnerney
lived up to every promise that Mr.
Greenstone made for him. In a way
that impressed his hearers deeply, he
told why he was a tnovie fan, why he
went to church on Sunday, but still was
in favor of Sunday shows, and why
he believed that the recent organization
of exhibitors had welded them into a
body that could and would be to their
own great advantage.
The speaker made an appeal to all ex-
hibitors to clean up their screens and
their advertising matter,' keeping their
houses and everything relating to them
morally clean and pure, so that there
never could be any grounds on which
alleged reformers could make a stand.
In the course of his remarks he sounded
a warning that the time was coming
when the exhibitors would dictate to the
producer and the manufacturer, instead
of. them dictating to the exhibitor. Say-
ing that the theatre man best knew the
needs of his patron, the ultimate con-
sumer of films, he said that the exhib-
itor was in a position where the re-
sponsibility for clean or unclean pic-
tures rested with him and not with the
maker, who only made what he could
sell — what the exhibitor would buy.
Salacious Pictures Won't Win.
"Clean pictures mean movie attendance
in production quantity," said Mr. Mc-
lnerney. "Salacious pictures mean a
peakload capacity one week and de-
pressed attendance for several weeks.
Lurid advertising, often more salacious
than the picture itself, may attract mor-
bid-minded men and women, but it must
be remembered that they are in a great
minority in the community and the
clean-minded men, women and children
are in the great wholesome majority.
"Picture shows should he conducted
so that the parent may not find it neces-
sary to investigate and then give con-
sent to family theatre-going. The father
Irving M. Salyerds
President Rochester Exhibitors' League.
1314
THE MOVING PICTURE WORLD
May 31, 1919
may be too busj\ He may be out of
town or he may not be sure of the
worth of the picture, and in those weeks
the theatre suffers lean attendance,
whereas continuous cleanly pictures
would cause him to relax vigilance
knowing that at all times the screen
was a fit exhibition for everyone in his
family.
Growth Depends on Exhibitor Judgment.
"If the foregoing be true, then the box
ofSce should be a good censor, but that
censorship must be spread over fifty-two
weaks in each year instead of being con-
sidered in the sole week when a a pic-
ture of passion is displayed. Hereto-
fore the producer has dictated what the
exhibitor shall show. As the Motion
Picture Exhibitors' I^eague of New
York State grows in strength, we shall be
able to dictate to the producer the qual-
ity of pictures which we shall show.
The exhibitor is closer to the public
than the producer and is more respon-
sible to the public than the producer and
he, therefore, is the fittest to make se-
lection,and on his unerring good judg-
ment depends the future growth of the
picture play.
"The Legislature of the State of New
York and the Governor of the State,
realizing that upon the exhibitor rests
the purity of the screen, enacted and
made into law the bill permitting pic-
tures on Sunday. The law permits local
authorities thereafter to determine
whether or not those pictures should
continue to be shown or whether they
should be prohibited. Producers, year
after year, had made sporadic efforts at
Albany to obtain this first great invasion
of the 'blue laws,' but they ignominiously
failed each and every year because their
responsibility was not readily trace-
able; they were too far removed from
the public; they were out of touch with
public demands and so were unsuccess-
ful.
Exhibitors Must Keep the Faith.
"The moving picture men must keep
the faith reposed in them by the Gov-
ernor and the Legislature. They must
John J. Mclnerney
The toastmaster.
see to it that the producer sells that
which is clean and if he does not, that
they will not buy his unclean wares.
Shelf-worn products create no dividends
and the producer must have dividends
or he ceases to exist. Eternal vigilance
then is the life and progress of the
movie. Therefore, I adjure you to be
vigilant."
When Mr. Mclnerney introduced Mr.
Caliban, the latter was greeted with a
vigorous outburst of applause that
showed the depth of the esteem in which
he is held, not only by his fellow-show-
men of Rochester, but by the showmen
in the various communities of the state
represented at the dinner. In a clear
and forceful manner Mr. Caliban ex-
horted his hearers to take heed of the
times and to "keep the faith" as out-
lined by Mr. McInerneJ^
Exhibitors Take Standing Pledge.
"Will you keep the faith, or will you
not?" challenged Mr. Caliban. "Will you
show that you are worthy of the trust
reposed in you by the Governor and
the Legislature of the great state of
New York? Rochester exhibitors are
here tonight in force. I ask a rising
vote on the question of whether or not
you will keep the faith?" The question
was put by Mr. Mclnerney and as a re-
sult every Rochester exhibitor present
jumped to his feet in a manner that left
little doubt of his "keeping the faith."
The pen with which Governor Smith
signed the Sunday bill was then pre-
sented to Mr. Salyards by Mr. Mclner-
ney, who extolled the virtues of the
local president and told his auditors
what he knew of his work for the Sun-
day bill in Albany. Mr. Mclnerney
called upon legislators present to bear
out his statement that Mr. Salj^erds had
been on their trail night and day until
the bill was passed. Mr. Salyerds thank-
ed the local exhibitors for the support
they had given him as president of the
league in Rochester, and said that if
they would continue the same loyal sup-
port he could assure them that he would
have many other occasions to report
good work accomplished.
Rothapfel Predicts Big Things.
Samuel L. Rothapfel made it clear
that the success of the moving picture
theatre and everything relating to the
film industry depended upon the ex-
hibitor and predicted big things for the
screen in the future.
Assemblyman Simon L. Adler said it
was the duty of the theatremen that
the public get the right kind of pic-
tures. He said the public was the best
censor, but that the responsibility was
not wholly shifted from the shoulders
of the exhibitors.
Carl Horton Pierce, special represen-
tative of the Famous Players-Lasky
Company, told of his experience with
censorship boards in various parts of
the country and complimented the
Rochester men on the ideal conditions
which prevailed in Rochester.
Remarks were made by Commissioner
of Public Safety R. Andrew Hamilton,
official censor in Rochester; Senator
James L. Whitley, Assemblj^man Harry
B. Crowley, Park Commissioner William
S. Ruley and many other State and citj'
officials.
Congratulatory Telegrams Read.
The officers of the Exhibitors' League
of the state were expected to be pres-
ent, but various matters arose at the
Erwin J. W. Huber
Chairman of the banquet committee.
eleventh hour that prevented them from
being present. Telegrams were read
from Sidney S. Cohen, president;
Samuel L. Herman, of New York, execu-
tive secretary, and A. H. Linton, of
Utica, treasurer, each complimenting
the Rochester men on their splendid
work and sending congratulations to
Messrs. Caliban and Salyerds.
Other prominent men who were in at-
tendance and responded with brief re-
marks included Charles O'Reiley, of New
York; Ira M. Mosher, manager of the
Palace Theatre, Bufifalo; Jules H.
Michaels, manager of the Academy
Theatre, Buffalo ; Joseph Schuchert, of
the United Amusement Company, Buf-
falo; A. C. Hayman, of the Cataract
Theatre, Niagara Falls; E. M. Saunders,
general managers, Metro Film Com-
pany; Theodore and Leo Wharton,
Ithaca ; George Blair, manager of the
film department, Eastman Kodak Com-
pany; L. B. Skeflington, represent-
ing Moving Picture World, and a long
list of others.
The banquet committee consisted of
Erwin J. W. Huber, chairman ; Jules
Greenstone, George J. Kress and John
H. W. Fennyvessey.
All concerned are entitled to con-
gratulations on the success of the event.
George Cook, Lithographer
Pioneer, Died May 20
THE motion picture industry will
learn with regret of the death on
Tuesday, May 20, of George Cook,
pioneer of the lithographing business
and owner of the Alpha Lithograph
Company. Death came as the result of
an apoplectic stroke.
George Cook's name has been asso-
ciated with the lithographing process
ever since lithographers have been pop-
ular in the trade. He founded the
Metro Lithograph Company, but later
sold out his interests in that firm and
took on the Alpha Company, which is
the official house for the Fox Film Cor-
poration.
Mr. Cook worked with Augustus
Thomas on the production of "Arizona."
Some of his other producing efforts have
been the Dustin Farnum picture, "Sol-
diers of Fortune," and a picturization of
"Checkers."
May 31. 1919
THE MOVING PICTURE WORLD
1315
FORM $3,000,000 COMPANY IN LONDON
Famous Players-Lasky British Producers Name
of Firm — Europe as a Background for Pictures
FORMATIOX in London of a $3,000,-
000 corporation which will pro-
duce Paramount-Artcraft pictures
against European backgrounds and
build studio plants in the principal city
of the Old World is announced by
Famous Players-Lasky. The name of
the new firm is the Famous Players-
Lasky British Producers, Ltd.
Construction of e.xtensive studios and
production plants on a scale equaling
those of the Hollywood and Los An-
geles districts will be started imme-
diately by the Famous Players-Lasky
British Producers, Ltd. London is to be
central headquarters for production,
since most striking Old World color is
available in Wales, Southern England
and the Scottish lakes regions.
To Star American and European Players
Special pictures starring American
and continental artists made in Europe
will open a new epoch in the motion pic-
ture art according to the corporation's
announcement by Emil E. Shauer, who
has just returned to New York after
four months abroad. He said :
"The possibilities opened by peace for
international competition and co-opera-
tion by American industry and in par-
ticular the motion picture industry are
boundless. The foresight of Adolph Zu-
kor, president of the Famous Players-
Lasky Corporation of New York, and
Jesse L. Lasky, first vice-president,
makes it possible for us to take full ad-
vantage of these opportunities.
"The far places of the Alps, the devas-
tated battle-zone areas, and the castles
and cathedrals which are features of a
thousand classic stories will be the
scenes of our first pictures.
British Financiers Back of Project.
"British financiers who have joined
this American enterprise include Major
Davies, M. P., well-known coal and
land-owner, Alajor Norman Holden,
Alexander Nisbet, W. J. Burdon Evans,
Albert Hurst, the woolen manufacturer,
A. W. Kerley, Thomas Wrigley, banker,
J. H. Kippax, who controls Manchester
cotton manufacturies, J. G. Thompson
and George, Isaac, and Abraham Col-
lins. J. G. Graham identified for some
time with the Famous Players-Lasky
Corporation, will be managing director
of the British organization.
"Agents of the corporation headed by
Albert A. Kaufman, formerly eastern
production manager, and who as a Sig-
nal Corps captain directed the Govern-
ment's motion picture work overseas
for two years during the war, will leave
immediately for Europe. Actors and
actresses, famous throughout the United
States, will leave soon after to take
part in films on historic spots which are
now familiar to both tens of thousands
of American soldiers and to the world
at large. England, France, Spain, Italy
and other continental countries will be
invaded by the American producers — and
the works of the greatest writers of
these countries will be picturized on the
actual scenes described.
League of Nation's Theme of First Film.
"The League of Nations will be the
theme of one of our initial films. We
intend to open a new field in the mo-
tion picture world, giving American
'movie' lovers film-pictures from Euro-
pean scenes they are familiar with.
"The world-wide affiliations of the
Famous Players-Lasky Producers, Ltd.,
will enable it to keep in touch with the
desires of audiences in every part of
the globe. Special bureaus for this pur-
pose will be established."
Before starting her screen career, the
young leading woman was one of the
most sought after models. She posed
for Christie, Fisher and Gibson and prac-
tically every prominent artist in New
York. She was with Elsie Janis in "The
Lady of the Slipper," and also appeared
in "The Man Who Came Back."
Eileen Percy Is Engaged
to Appear with Hayakawa
EILEEN PERCY has been engaged
by the Haworth Pictures Corpor-
ation to appear opposite Sessue
Hayakawa in "The Gray Horizon," which
Robertson-Cole will release through Ex-
hibitors Mutual following the Japan-
ese's latest production, "His Debt."
Screen "Red Lantern" in Atlanta.
The new Metro special, "The Red
Lantern," starring Alia Nazimova, re-
ceived an auspicious advance presenta-
tion at the Grand Theatre, Atlanta, Sun-
day afternoon. May 11, before a large
audience of Southern exhibitors and
other prominent figures in local film
circks. Manager Charles A. Kessnich,
of the Southern Metro office, supplied
a splendid orchestra for the private
showing, and the production was enthu-
siastically received. It is stated the at-
traction will be presented publicly in
.\tlanta at a legitimate theatre at ad-
vanced admission prices.
EXPORT FIGURES CLIMBING STEADILY
Shipments to Foreign Lands of Exposed and Unex-
posed Fihn Total Over 30,000,000 Feet a Month
EXPORTS of motion picture films
now total more than thirty million
feet a month, according to figures
compiled by the bureau of fo.reign and
domestic commerce, of the Department
of Commerce, while the value of our
exports is more than a million dollars.
According to the department's report
for March, our shipments of unexposed
films during the month totaled 19,730,229
linear feet, valued at $412,323, of which
France took nearly ten million feet and
Motion
England slightly more than nine mil-
lion. We also exported 11,522,371 feet
of exposed film, valued at $717,638, near-
ly one and one-half million feet going
to England, while more than a million
feet each were imported by France and
Canada.
The following table, prepared by the
bureau of foreign and domestic com-
merce, shows how our exports, of both
unexposed and exposed films, were di-
vided among the various nations
Countries.
Denmark 10,000
France 9,846,613
Greece
Norway 49,000
Spain ,. 50,000
Sweden
England 9,044.125
Scotland 31,567
Bermuda
British Honduras
Canada 224,171
Costa Rica
Guatamala
Mexico 24,150
Newfoundland and Labrador..
Trinidad and Tobago
Cuba :
Haiti
Dominican Republic
Argentina 267,982
Brazil 137,621
Chile .-
Colombia
Ecuador
Peru
Uruguay
Venezuela
China
British India
Straits Settlements
Dutch East Indies
Hongkong 10,000
Japan 35,000
Australia
New Zealand
Philippine Islands
British South Africa
Picture Films
Not Exposed.
Lin Ft. Dollars.
Motion Picture Films
Exposed.
450
194,445
' '2,806
1,500
1 86,93 i
1.500
7,632
847
6,050
8,662
300
1,126
Lin. Ft.
798,718
1,084,261
25,800
620,000
458,383
417,630
1,471,510
39,452
37,750
40,000
1,000,878
10,000
8,500
155,739
295,000
30,000
271,311
100
29,447
926,619
468,731
319,497
49,296
5,604
82,074
9,200
8,719
131,478
335,311
158,020
266,125
100,229
659,399
797,825
74,519
333,585
800
Dollars
58,085
61,745
3,700
55,078
31,294
26,900
150,817
1,775
390
250
72,697
500
3,075
9,576
10,233
3,000
11,882
5
800
36,990
24,806
13,811
3,846
277
4,244
393
1,344
7,109
9,915
9,557
20,090
3,891
23,820
42,311
4,249
9,158
25
1316
THE MOVING PICTURE WORLD
May 31, 1919
BARS RELIGIOUS SUBJECT ON SUNDAYS
"Scenes of A'iolence" Portraying Christ's Deatli
Brine Catholic Film Under Bay State Ban
THE "Eternal Light," a religious pro-
duction which was being shown at
Tremont Temple, Boston, by the
Catholic Art Association, was barred
from presentation on Sunday nights by a
ruling of State Police Chief John H.
Plunkett on the ground that acts of
violence are shown in the picture.
John J. Fitzgibbons, New England
manager of the Catholic Art Association,
was severe in his denunciation of the
State censors for banning the produc-
tion for Sunday showing. He said : "It
is a highly religious drama and should
be shown on Sundays in preference to
week days. Mr. Plunkett cut every
scene which showed acts of violence,
and that means every scene from the
time Christ appears before Pilate until
the Ascension, thus ruining the entire
picture.
"I can agree with Mr. Plunkett when
he cuts acts of violence from ordinary
pictures, but when such a ruling is made
against such a powerful religious drama
as this one, which has for its purpose
the story 'Cf- the Saviour and teaches the
great moral lesson the world needs, 1
■wonder at his judgment and discretion.
Mr. Plunkett claims the law compels
him to do this. Then if it is the law the
law should be amended."
run. Mr. Hall engaged decorators and
workmen to renovate the theatre and
rnake it ready for the reception of the
Unit Program.
Samuel L. Rothapfel will personally
supervise the presentation of his Unit
Program during its run at the Park.
For the occasion, Mr. Rothapfel has
engaged a full symphony orchestra, a
corps of ushers and every detail looking "A House Divided
toward a Broadway presentment of a
picture program is being arranged. Af-
ter the opening Monday night. May 28,
there will be a continuous performance
from 1 to 11 p. m. A special lobby
display has been arranged and the pro-
gram will be given city-wide publicity
— in the newspapers and on the bill-
boards.
Following the run of the Rothapfel
Program, which will extend indefinitely
into the summer, Mr. Hall plans to give
his other special releases on Independent
Sales Corporation's program, extended
runs at the Park. The first of these
will be J. Stuart Blackton's production.
THOMAS INGE TO PRESENT NEW STARS
Announces a Series of Paramount Productions
with Douglas MacLean and Doris May in Lead
T
Hall Leases Park Theatre
for the Summer Season
FRANK G. HALL, vice-president of
Rothapfel Picture Corporation and
president of Independent Sales
Corporation, which organization is hand-
ling the distribution of the Rothapfel
Unit Program, released June 2, through
the Film Clearing House exchanges, an-
nounces that he has leased for the sum-
mer season, the Park Theatre, one of
the Broadway "legitimate" houses, lo-
cated at Columbus Circle, and will open
it ^s a picture house the night of May
28, /with the Rothapfel Unit Program
as .the first attraction, for an indefinite
HOMAS H. INCE announces the
presentation during the coming
year, via Paramount, of a series
of productions featuring as co-stars
Douglas MacLean and Doris May.
These two players are well known to
thousands of followers of Ince pictures,
for they have been acting under the di-
rection of Mr. Ince for two years.
Douglas MacLean has developed a large
personal following through his support
of Dorothy Dalton, Enid Bennett, Mary
Pickford, and others. Miss May, who
has been appearing under the name
Doris Lee, was leading woman for
Charles Ray. in six of his productions
for Paramount, and her popularity is
thoroughly established.
Mr. Ince has decided to use famous
plays and novels as their screen vehicles.
The first five of these have been secured
at a cost of $67,000, the productions and
prices paid for the screen rights being:
"Mary's Ankle," "What's Your Husband
Doing?" "Twenty-three and a Half
Hours Leave," "Behind the Door," and
"Some Honeymoon."
Mr. MacLean and Miss May will bring
to the screen the fulfillment of a con-
stant demand by picture lovers for
youth, vivacity and beauty. Doris May
has youth, charm and talent; is ath-
letic, musical and graceful. Douglas
MacLean is a >-oung man with youth,
personality and thorough dramatic ex-
perience. Previous to his screen career
he supported Maude Adams in the Bar-
rie plays, including "Peter Pan." Then
he appeared as support to Margaret
Anglin, Maude Fealey, Marjorie Ram-
beau, Olive Tell and Jane Gray.
The MacLean-May pictures are to be
provided with strong casts and given
elaborate settings. Work has already
commenced on the first production,
"What's Your Husband Doing?"
Exclusive Boston Theatre
Shies at 1916 Rolls Royce
How would you like to be the man-
ager of a theatre that caters ex-
clusively to millionaires? How
would you like to be worried every even-
ing over the parking space for your
patrons' limousines? Would you like to
run a program for a house situated in
a district more exclusive than the most
exclusive block of Fifth avenue?
Nothing farther back than a 1917
Packard is admitted into the parking
space of the Exeter Street Theatre in
the Back Bay district of Boston. .\
1916 Rolls Royce hasn't any more chance
of getting by than a stray pup has of
getting- into the finals at the dog show.
Were it not for the two electric signs
outside the theatre, you would walk by,
blissfully and ignorantly thinking that
it was a beautiful residence, with heavy
towers and gables and a general air of
plutocracy.
The manager of this gilt edge theatre
is Mrs. Ayer. She started the Exeter
more or less as an experiment and
found it entirely successful. The theatre
has been pronounced by several as the
most exclusive in the country. Its prices,
however, run only from 15 to 50 cents.
A peek at the program for the wee'v
of May 5 shows that Mrs. Ayer's coupon
clippers enjoyed for the first half of the
week \'iola Dana in "Satan, Jr.," Mr.
and Afrs. Sidney Drew in "Harold, Last •
of the Saxons," and Elsie Ferguson in
"Eyes of the Soul." For the latter half
of the week they were treated to Enid
Bennett in "The Law of Afen" and Ethel
Clayton in "Pettigrew's Girl."
Charlie's Chauffeuring Some Cows Along the Straight and Narrow.
'I'his i.s a peaceful luial l)it from hi.s next picture, "Sunuyside," and was taken
ju.st before a freckle-faced kid came along on a mule and
took the busy comedian for a three-hour canter.
Brown Engaged as Casting Director.
Selznick Pictures Corporation has en-
gaged Jack N. Brown to serve in the
capacities of location man and casting
director. Mr. Brown gained much of
his early motion picture education while
acting as location man for the Reliance-
Mutual Company.
May 31, 1919
THE MOVING PICTURE WORLD
1317
WILLIAMS FLAYS "SINGLE PICTURES"
Says Change to That S^^stem from the Program Contract
Will Push Exhibitors from Frying Pan into Fire — No
Protection to Showman, He Insists, and Deprives Him
of the Cumulative Benefit of Expensive Exploitation
REFORM forces seeking to relieve
exhibitors of the restraints and in-
justices of the unequitable program
contract system are literally jumping the
theatre owners from the frying pan into
the fire in adopting the "single picture
booking policy as the alternative.
This latter method wipes out, at a
single stroke, the most vital principle of
business practice in the industry— ex-
hibitor protection. It says to him, in
substance :
"Here is a big star attraction. Book
it. The rental is high, but the produc-
tion is exceptional. It gives you a great
and popular star, a wonderful story,
matchless direction— guaranteering posi-
tive results at the box office. Advertise
it heavily. Put behind it every atom of
showmanship you possess. You don't
have to take any other subject to get
it. No strings, of any character, are
attached. It is a single picture. You can
book the next production this star re-
leases in exactly the same way."
Exhibitor Builds Up Star's Prestige.
There is no theory in predicting the
developments, so far as the exhibitor is
concerned. He wants that particular
star. He wants several others, because
he knows they are certain in popularity
and appeal. He books the single picture.
He exploits it. The results are phe-
nomenal. He enhances the local popu-
larity of that star. He gives that star
the benefit of a big advertising campaign.
He associates that star with his theatre.
So far, excellent. But
There are very few exhibitors without
competitors. The exhibitor who plays
the single picture goes back to his ex-
change to book the next one as an in-
dividual attraction. What assurance has
he that his competitor, knowing that
the door is open wide to him to capital-
ize the other fellow's work, may not ar-
rive ahead of him, otfer more money for
the second one, get it, and profit im-
measurably from the money and effort
the losing exhibitor invested to exploit
the first production?
Puts Exhibitors on the Defensive.
There is no assurance against this
with the "single picture" policy. It
makes cut-throats ot the exhibitors.
They are placed always on the defensive,
without one item of consideration in
their favor. Advertising is cumulative
in value. The publicity promotion an
exhibitor gives to a star in one produc-
tion helps popularize the next release
in which that star appears, providing, of
course, that the first attraction has
merit.
Why should the exhibitors be deprived
of the right and privilege of profiting
from the money they spend to advertise
a star? There is nothing that is fair or
just in any measure in a system that de-
stroys the very foundations of an ex-
hibitor's success. There is no equity in
a method that cannot assure exhibitors
that they will be protected so long as
they are satisfied to pay the market
price for any star's productions.
By James D. Williams
.Manager First National Exhibitors
(lirciiit. Inc.
The real trouble in the past was not
the star series contracts. Exhibitors
wanted contracts for series productions
in which appeared stars popular with
their patrons. They needed no master
intelligence to point out the necessity
for thus protecting themselves. The
great difficulty with the program system
was the latitude it gave producers and
distributors to use the star productions
as clubs to compel exhibitors to book
weak and inferior releases with unpopu-
lar stars. The open market promised to
destroy this club. Exhibitors welcomed
open booking as the means of avoiding
the arbitrary dictates of the program
distributors.
The Norma Talmadge productions are
not a burden to exhibitors. Exhibitors
who have patrons with whom Miss Tal-
James D. Williams.
madge is popular welcome a series con-
tract for her releases. It is their pro-
tection. There never has been a time
when exhibitors did not consider the
productions of Mary Pickford an asset
for their theatre. They want the safe
haven of a series contract for her pic-
tures. The majority of them have, ever
since she became a star. But they did
not want the less than ordinary sub-
jects they were compelled to take in
order to obtain Miss Pickford's release
on a program
Program System Only Tolerated.
The opinion of exhibitors is virtually
the same about the Chaplin comedies,
the productions of Douglas Fairbanks,
D. W. Griffith. W. S. Hart, Charles Ray.
Anita Stewart, Nazimova, Constance
Talmadge or any other of the stars who
are high in popularity with the public.
Exhibitors tolerated the program sys-
tem, submitting to the demands that
they take the bad with the good, be-
cause they knew that the stars who were
money-getters at the box office were in-
dispensable to their existence as the-
atre owners and operators. They paid
the big premiums in unprofitable pic-
tures demanded by the distributors so
that they could get star series contracts,
with its attendant protection.
One-Picture Clause Saves Exhibitor.
Now, the "single picture" policy bland-
ly refuses to give them the protection
for which they have been compelled to
paj' so highly in the past, when these
stars were on programs. Where is there
anything constructive, progressive, or
beneficial to the industry in this? It is
making tumult out of chaos.
Practically every star series contract
in existence gives the exhibitors a
medium of protection against the pos-
sible decline of quality in the work of
any star whose releases are so booked
by the one-picture cancelation clause.
If exhibitors sign a contract for a series
of three or six star productions, con-
fident that they are real box office at-
tractions, and find that they are not up
to the previous standard, they are legal-
ly privileged to cancel by respecting the
one-picture clause.
Vaudeville Offers Parallel.
What is it that makes a successful
vaudeville theatre? The protection pro-
vided by its franchise in a circuit. In
that field of entertainment a star sigfts
a contract for one season or more. Each
house on the circuit is thus assured that
It will not be compelled to fight a losing
contest with opposition for a second
appearance of that particular star, in
a new act, after he or she has been
heavily advertised and "put over" to a
successful season of three days or a
week on the first appearance.
In the motion picture business the ex-
hibitor cannot have this protection with
stars whom he has popularized in his
theatre.
There is not a large distributing con-
cern in the business today that would
consent, for an instant, to the same con-
ditions in Its relations with stars and
producers that are imposed upon ex-
hibitors in marketing star productions
\Z ,^"^ °" ^^^ "single picture" basis.
Would Paramount, United Artists Met-
ro, Select, or First National agree to a
single picture" contract with any of
their respective stars? No!
Putting the Matter Another 'Way.
Would Paramount contract for but
one De Mille production at a time?
Would its executives consent to any
such arrangement, which would place
the next De Mille release within the
competitive grasp of other distributors'
No!
Would Metro consider it good business
to contract with Nazimova for but one
1318
picture at a time? Would they thus
leave the way open for another distribu-
tor to buy her next production, and get
the cumulative advantage of the great
advertising and promotion campaign
Metro had given to the previous Nazim-
ova feature? No !
Says It's Different as to Players.
Would the promoters of the United
Artists Corporation have gone beyond
the first stages of organization if they
had been unable to conclude contracts
with Charlie Chaplin, Marj'- Pickford,
Douglas Fairbanks and D. W. Griffith
which insured to their exchanges a series
of productions by each of these artists?
Would they be willing to contract for
only one "single picture" at a time,
knowing that every competing distribu-
tor had equal opportunity with them to
obtain the next production of any of
these four producers? No!
And still, exhibitors are supposed to
accept conditions that could not prevail
for a month with the sponsors for these
conditions without jeopardizing- every
dollar invested in their enterprises.
Basically, there is comparatively no
distinction between the theatre and the
public and the exchange and the ex-
hibitor. The distributor wins prestige
and business by the quality of his at-
tractions and through the popularity of
the stars and producers whose output he
offers to exhibitors. Exhibitors achieve
position and patronage for their theatres
for identically the same reasons, ex-
cepting that their market is the public.
Exhibitors Should Seek Protection.
No distributor would spend money to
exploit a star to exhibitors without the
positive assurance in a contract that
he could benefit from his effort by re-
leasing a series of productions in which
that star appeared.
Anj' exhibitor who does not demand,
and get, the same protection for every
dollar of promotion money he spends
on a star of any value to his box ofifice
is aiding his competitors to bring about
his downfall.
The "single picture" policy can have
no excuse for its practice in any effort
to establish fair rental prices for the
varying degress of quality in produc-
tions. Stars and producers know how
much money they must receive in gross
rentals from each release to defray the
cost of production and allow a profit.
The amount can be determined before
a picture is put on the market. The
present method of fixing rentals accord-
ing to zone or urban populations is a
feasible and fair basis of determination.
Rental Should Accord with Population.
If, by this system, Kalamazoo must
pay $100 a day for first run, the distribu-
tors can charge that amount. The fact
that the exhibitor makes an unusual
profit at that rental should not affect
the rental. The star or producer is re-
ceiving the amount which, in proportion
to population, is equivalent to the price
previously decided upon in figuring that
zone in its ratio to the total g-ross re-
ceipts needed to pay production costs
and show the desired profit.
The star or producer should get his
or her production costs back immediate-
ly upon release, because they must have
it as working capital with which to
i)CRin the next picture. After they are
assured of this, what more can they
legitimately expect if the relation be-
tween them and the exhibitors is to be
equitable and mutually fair?
THE MOVING PICTURE WORLD
The star or producer can insure the
profit desired on the investment in each
picture by arranging a schedule of prices
according to existing and well-known
factors, and by keeping the approval of
all rental contracts, on this basis, as an
authority to be exercised by them or by
their representatives in the individual
exchang-es or at the head office of the
distributing company.
Exhibitors Will Resent Single Pictures.
Any exhibitor who has contended with
the malicious practices of the program
system — -and where is there an exhibitor
who has not — will most certainly re-
sent the obvious import of the "single
picture" policy. It does not contribute
a single benefit to exhibitors which is
not now at their option. With but one
exception they are privileged now — and
they have been privileged for months
past — to book the new and recent pro-
ductions of the stars and producers, fos-
tering it without being compelled to take
any other releases, of any character or
description. Further, they have had the
protective advantages of star series con-
tracts whenever they were requested.
The "single picture" method strips this
vital thing from them. It leaves them
without the most indispensable of thea-
tre assets — the ability to profit tomor-
row from the efforts of today.
Marmont Returns to Screen.
After closing a highly successful sea-
son in the leading role of the Broadway
production of "The Invisible Foe," in
which he made a personal hit, Percy
Marmont has returned to the screen,
and is now at work as leading man to
Alice Joyce, the Vitagraph star, in
"Vengeance."
Maurie Meyers With Edward Small.
Maurie Meyers, publicitj^ representa-
tive, formerly with offices in the Knick-
erbocker Theatre Building, has become
associated with Edward Small in the
Putnam Building, and will hereafter
handle all publicity and advertising for
Mr. Small's office, besides continuing
with his former clients.
Fairbanks Is Licensed Operator 1313.
Douglas Fairbanks has been granted
a genuine license to operate a projec-
tion machine in his palatial Beverly Hills
home. The screen actor has a projec-
tion machine principally for the enter-
tainment of his guests and the other
day Doug realized that to operate his
machine without a license is not ac-
cording to Hoyle. Therefore he made
application and his motion picture pro-
jection machine operator's license is
1313.
Sturgeon to Direct for Universal.
Rollin Sturgeon will direct exclusively
for Universal within the ensuing year,
according to an announcement from
that company.
Sturgeon is now preparing to direct
the next Monroe Salisbury picture,
which will have a Western atmosphere.
\Vork on this picture will begin as soon
as Salisbury has completed his present
vehicle being produced under the title
of "Devils Have Their Friends."
Eyes That Speak Volumes in Themselves
Showiiic a (iriiiii.-itic incident in "The
Woman Thou Gave.st Me," a I'ara-
mouJit-.\rtcraft.
Selznick Now at Biograph Studios.
Myron Selznick announces that the
entire effects of the Selznick Pictures
Corporation have been moved from 729
Seventh avenue, and that the offices
(if the company are located at the Bio-
graiih Studio, 307 East 175th street. This
includes not only the producing staff,
but the executive offices as well.
May 31, 1919
Two Names on Sign
Did More Than Money
GEORGE MORRIS, manager of the
M. E. Comerford Amusement Com-
pany at Scranton, Pa., booked
"Virtuous Wives" for the Strand Thea-
tre for one of the closing weeks of
Lent. Business had been bad. So upon
the arrival of the Stewart film he said:
"No advertising! No special display!
No anything!"
Asked what he expected would carry
the picture through, he declared that
if anything did it would have to be the
picture's name and that of Miss Stew-
art. The film brought about a 20 per
cent, increase in business at the Strand
over the average of the preceding weeks
of Lent.
But closing up the books at the end
of the run, Mr. Morris declared: "I did it
in this instance with the help of two
names on an electric sign. I would not
attempt it again."
The Comerford Amusement Company,
owners of the Strand, operates a chain
of thirty theatres covering a forty-mile
stretch of territory from Carbondale to
Wilkes-Barre. George Morris, manager,
has contracted for five future Stewart
pictures, the next to be exhibited be-
ing "A Midnight Romance." Three Pick-
ford pictures, beginning with "Daddy
Long Legs," have also been booked.
Kenyon Joins Big "U" Scenario Staff.
Universal announces the engagement
of A. G. Kenyon, well known continu-
ity writer as an addition to Universal's
scenario staff. He has recently been
with the Metro staff. Kenyon has been
assigned the work of writing the screen
scripts for the productions which Rollin
Sturgeon will direct. He is now pre-
paring Monroe Salisbury's next vehicle.
Kenyon is the brother of Charles Ken-
yon, author of "Kindlings" and other
stage plays. (
THE MOVING PICTURE WORLD
1319
I May 31, 1919
JANS PUTS SOME JAZZ IN JERSEY
You Hafta Take Off the New Straw to
Joe— He Outbids the 3,000-Seaters of N
780 Capacity and Makes the Thousands
DEAR JOE: There ain't no jazz in
Jersej', did you say, Jason?
You've got it wrong, Henry;
you've got it wrong. Being out there
in Dillsburg, loway, I don't blame
you for not getting the latest music
cue sheets on Jersey, but don't ever
let any one tell you that all New Jersey
raises is Campbell's soups, mosquitos
and Columbia phonograph records.
Right now there's so much jazz in Jer-
sey, it'd make a Hoola Hoola lady in
any of these Broadway jazz emporiums
turn in her shredded wheat costume to
the management and go back to the
manicure business for fair and rightyus
shame.
Jans Gotta Jazzy Moniker.
A course, Charlie, I gotta put you
straight. It wasn't always such. New
Jersey didn't park away her harmonica
in storage and hire a symphony band
until just recent. She didn't turn on no
blaze of trumpets until this fella Jans
hit the fair and flowery city of Newark,
.which is renowned, as the joggeraphy
books say, for about a half million popu-
lation and a variety of trades.
H. F. Jans is the way he signs up
when the traveling fella flicks the dust
oflfa his patent leathers and indicates
the dotted line. I guess his name sounds
so much like the word jazz itself he can't
help puttin on a symphony concert
wherever he hangs up the season's latest
offering in straw derbies. He's a old
hand in the game and a state rights
man, Charlie. Not one of them South-
ern Democrats who believes the state
should do all its own law makin and all
the taxin and statyute framin of the
Federal works besides. No, what I
mean by state rights, Horace, is a
course, a fillim state rights man.
But I ain't holdin no brief for his
state's right stuff, as the shrood law-
yers of Philadelphia and Port Deposit,
Md., say. What I'm interested in, Joe,
and what I'm writin to j'ou about is
Mister Jans' jazzin as an exhibitor. The
exhibitor, you know, Cholly, is the flower
in this fillim business which all the ex-
change men and all the home office
fellas and all the producers labor so
lovin to water and refresh. You're one
of the blossoms what gets the beenine
inflooence, even if the lovin rays of
sunshine do have to travel all the way
from Noo York clear out there to Dills-
burg. And I ain't sayin that I don't act
the shepherd to a flock of them same
rays myself. Cholly.
Go and Do Likewise, Cholly.
But this fella Jans is a rare speci-
men o fillim flower. He actually thrives
on that same lovin and tender care.
And I'm writin to you so that you can
take good cheer, like they say in the
Christmas stories, and make a little
money and not let them big 300 and 400
seat houses in Dillsburg dishearten you.
I was talkin to Jans up in his office
at 729 Seventh avanoo the other day.
He's in this state rights game like I said,
with this fella Backer his right hand man.
but he owns a theatre in Newark, N. J.,
which is the town I said he put the jazz
into, and say, Charlie, he takes more
pride outa that 780-seat house than he
does outa all the state rights and wrongs.
Which is right. Since Jans took over
this 780 seater fifteen months ago, he's
done more to kick up a cyclone in the
palmy circles of Newark than a brace of
Missouri typhoons. Just to give you the
low-brow on it, Charlie, the first week
he was there he took in $500, and last
week there was over $6,000 flocked in
through the little box office aperture. I
ast him what his first picture was, but he
didn't remember, so it was probably
"The Jungles of Hate" or "The Iron
Paw" or something like that. You see,
when he opened up in Newark, all the
other theatres, of which there is a mule-
train full, had the good pictures sewed
up and he couldn't horn in with a jimmy.
H. F. Jans.
He proves there's a lotta jazz outsida
the wheatena costumes.
So that's why he had to book the gore
and thunder stuff.
"Long Legs" Is Daddy of Klimaxes.
But instedda using a jimmy to get an
introduction with, Charlie, he used a
check book and some of the matter
which is most commonly referred to in
the worst sellers as "grey." He booked
this buckets o' blood fillim for two
weeks, just to show these exchange fel-
las that he was a willin blossom for
their lovin waterin cans. He knew if
there's one thing an exchange dook
likes more than a elevation in his salary,
or a invitation out to lunch, it's to get
hold of a exhibitor who books his fillims
for something over the three-day limit.
So when Jans staged this two-week
drama, he had 'em all wearin out the
"Welcome" sign outside his office waitin
for a chance to get in the cast. The
result, as the stump speakers say, was
This Fella,
ewark on a
Every Week
that this Jans hombre could get just
about any fillim he wanted.
Ya know I told you he made over
$6,000 last week. Well the fillim that
made the lady in the box office almost
lose her gum in the rush was Mary
Pickford's "Daddy Long Legs," which
the First National is puttin forth. He
booked little Mary for two weeks, Char-
lie, and he made more money by a cool
and sparlin thousand the second week
than he did the first. An he wanted
to show the picture for two weeks more
because it had such good advertisin
possibilities, but the exchange was tied
up with a contract and he couldn't deal.
Jans Outbids 'Em All, Barrin None.
Joe, if you knew Newark you'd be
askin me why it is that this fella who
owns a 780-seat house can outbid the
3,000 and 4,000-seat palaces which adorn
the busy streets of that metropolis.
But since you're a denizen of Dillsburg,
loway, and have never been farther
east than Fort Dodge, I'll hafta to play
the entertainin host and ask it for
you. Ya see, Charlie, this Jans hombre,
to begin with, ain't afraid to take a
chance. He ain't a gambler; he's a live
wire. And I'm callin him a live wife even
if that phrase has been so much mal-
treated by the after-dinner speakers and
the personal press agents. (No relation
to the station agents at all, Joe.)
He's a live wire, like I said, and he's
willin to pay a high price for good
fillims. He outbids all the other houses
like a humming bird outclasses a week-
old White Minorca, and the exchange
fellas is glad to give him the pictures
'cause they know he'll put 'em over big.
He ain't a nickle-splitter or a penny-
grabber like so many brothers of ourn
in this exhibitors lodge, Joe. He don't
like the trough for a foot rest which is
the living room for so many of them same
brethern of ourn. He pays high prices
but he paints up the town with so much
advertisin on pictures that's big and con-
sistent that there ain't a week goes by
but what he does a $3,700 or $3,800 busi-
ness. The newspapers wouldn't look
like home if they didn't carry a yard or
so of Jans' jazzy advertisin'. An' the
street cars of Newark would be a dis-
appointment to the travelin public if
they didn't carry their usual line o Jans
Jems. Same with the billboards. And
his manager, Moe Kridel's got some
snappy ideas, too.
Use the Jans Jazz for a Motto.
The United Artists, Cholly, has signed
to put their pictures in Jans' house.
Why do they favor this little feller, you
pause to inquire? Because he'll pay
higher prices, he'll advertise and x-ploit
the fillims like no other exhibitor in
Newark will — or can.
I'm writin this to you so's you won't
let them other fellas out there think
they've got it on you just because you
ain't gotta house with a 3,000 seatin
capacity and a simp-phoney band.
I forgot to tell ya, but the name of his
theatre's is the Goodwyn. Good and
Win see, Joe? Pretty clever, eh ?
BILL.
1320
THE MOVING PICTURE WORLD
Mav 31. 1919
COAST RAISES $1,773,450 FOR LOAN
Industry Takes Over Half of That Amount,
AYhile Balance Is Sold to General Public
THE campaign for the sale of Vic-
tory Bonds conducted by the play-
ers, heads and employes of the
Los Angeles studios, came to a close
on the night of May 10, with $1,773,450
to the credit of the drive.
Each studio participating in the drive
was allotted a night at the ship, a minia-
ture transport erected in Pershing
square; and from the opening night,
when D. W. Griffith, chairman of the
Motion Picture Loan Committee, made
the initial speech of the campaign, to
the last night, which wound up with
a flourish and a total of $317,000, each
and ever" organization participating
worked wi.h heart and soul to make the
campaign a success.
Xot all of the bonds sold through the
ship were taken by the public. The sub-
scriptions secured from the players and
employes at the studios were turned in
at the ship meetings on the night that
each studio was in charge. In a num-
ber of instances the picture people them-
selves bought as many, or more, bonds
than the people in the park.
Of the grand total of $1,773,450, $901,750
was sold to the people of the industry
and $871,000 to the public.
A number of studios did not have dates
at the ship, but the subscriptions of the
players and employes at these plants
were included in the grand total.
What the Various Studios Did.
The sales at the various studios as
reported to Chairman D. W. Griffith,
were as follows :
Comique Film Corporation (Roscoe
Arbuckle) $13,900; Astra, $2,850; Anita
Stewart Productions, $26,700; Brent-
wood, $10,200; employes and producing
companies at Robert Brunton studios,
$58,300; Bloom Film Laboratorv, $4,350;
Bull's Eye, $2,500; Chaplin Film Com-
panv, $32,000; Christie Film Company,
$55,300; Fox, $38,000; Douglas Fairbanks,
$32,100; Frazee Film Company, $150;
Goldwyn, $40,000; D. W. Griffith stu-
dios, $70,000; Sessue Hayakawa Com-
pany, $29,200; William S. Hart Film Cor-
poration, $32,500; Jesse D. Hampton
Productions, $14,000; William Horslev
Laboratories, $2,800; Thomas H. Ince
studios, $58,650; Famous Players-Lasky,
$64,550; L-KO Film Company, $7,500;
Metro, $21,650; Morosco studio, $28,200;
National studio, $44,500; Mary Pickford
(personal), $100,000; Poppv Comedies,
Inc., $4,000; Rolin Film Company, $3,850;
Mack Sennett studio, $22,900; Sanborn
Laboratories, $2,500; Universal, $21,900;
Vitagraph, $30,150; Los Angeles Film Ex-
changes. $8,150; Los Angeles Alotion
Picture Theatres, $17,400. GIEBLER.
Brookline Rejects Idea of
Picture Theatre in Town
BROOKLIXE, MASS., one of the
richest communities in the coun-
try, has rejected motion picture
theatres bv a vote in town meeting
of 203 to 85.
The question of running motion pic-
tures in this town — the wealthy subur-
ban residential district of Boston — was
placed before the voters at a special
town meeting. The selectmen had
three applications for motion picture
theatres at Coolidge Corners. The
Brookline Board of Trade voted in
favor of the theatres on the basis that
it would increase local business. The
opposition contested the theatres on
the ground of moral influences.
A number of persons who said they
would vote against a theatre run by
private parties declared they favored a
theatre under the control of the town.
Mrs. George H. Francis spoke of the
importance of moving pictures as an
agency to assist the Federal Govern-
ment in its patriotic and educational
propaganda.
Dr. Charles Conklin, of Beacon Uni-
versalist Church, favored the pictures
as a means of providing proper places
for men to gather with their families,
referring to the large number of men
who will be deprived of their usual
haunts when the prohibition edict goes
into effect.
The voting followed and meant the
death-knell of the motion picture in
Broo'<line for a vear at least.
BUCK BILL OPPONENTS ARE HECKLED
At Legislative Hearing in Illinois Irwin,
Pettijohn and Atkinson Get Rough Treatment
Chicago, May 21.
THE hearing at Springfield Tuesday,
May 20, of the opponents of the
Buck Bill before the judiciary
committee, of the Legislature, was
marked by stormy clashes. Walter W.
Irwin, of the Famous Players-Lasky
Company, the first speaker, was cross-
examined and grilled throughout his
address in most unexpected fashion by
representatives Dieterich, of Beards-
town and Lee O'Neil Browne, of LaSalle,
the former being sponsor and leader in
the House for the bill. The speech was
able, i)ut was naturally marred by the
frequent interruptions purposely made
to minimize its effect. The entire after-
noon session w'as occupied by Mr. Irwin.
various parts of the state and exchange
managers and salesmen were present.
It is the prevailing opinion among ex-
change managers and exhibitors from
Chicago that the bill will be reported
favorably out of committee, that it will
be passed in the next few days by the
Houses. Already it has been passed by
the Senate. Many hold the opinion
that the Governor will refuse to sign it,
while some believe that it is an admin-
istration measure.
J AS. S. AICQUADE.
SYD CHAPLIN RETURNS TO THE SCREEN
Talented Actor Signs Contract with Famous
Plavers-Laskv to Make Four Five-Reel Comedies
Hi
elf.
Pettijohn Heckles a Bit
The evening session was opened by
C. C. Pettijohn's speech, and he was
subjected to similar treatment from
Dieterich, but he cooh^ delivered thrust
for thrust.
Dr. Sam .\tkinson next came in for his
grueling when he refused to answer
certain questions put by Dieterich.
The doctor was followed by Rose Tap-
ley, who spoke on the educational value
of pictures. Representative Shearer, of
Kane county, who lives in Aurora, pro-
tested against the unfair tactics of
Representative Dieterich and O'Neil
Browne interrupting, heckling and rid-
iculing opposing speakers, and repre-
sentative Struble, of Peoria, contrasted
the fair hearing given the proponents of
the bill with that given the opponents.
A large gathering of exhibitors f'-om
SYDNEY CHAPLIN, the famous com-
edian of the stage and screen, has
signed a contract to appear in mo-
tion pictures to be released by the
Famous Players-Lasky Corporation. Mr.
Chaplin, who has had great success here
and abroad as a comedian and who for
the past few years has been absent from
the screen, handling the business affairs
of his brother Charlie, has a large fol-
lowing among motion picture patrons in
this country. His former work on the
screen included some of the most suc-
cessful comedies ever released, "The
Sul)marine Pirates" being particularly
prominent as one of his own creations.
Others which are well remembered are
"Hushing the Scandal" and "No One
to Guide Him."
Mr. Chaplin's arrangement with the
Famous Players-Lasky Corporation calls
for four pictures to present comedies
running five reels each. It is also stipu-
lated that these super-comedies will be
allowed six months for production so
that ample time is given to make each
photoplay as nearly perfect in every
detail as it is possible to make them.
The arrangement involves over a mil-
lion dollars.
Mr. Chaplin will form his own pro-
ducing organization immediately and
will personally direct the production of
his pictures. It is understood that he
will stage his films at his brother's stu-
dio in California, one of the most modern
institutions of its kind. The films will
be released by the Famous Players-
Lasky Corporation as Paramount-Art-
craft Super-Comedies.
It is understood that Mr. Chaplin will
not adopt a standardized character in
all his pictures, but will play different
parts.
Independent Increases Sales Force.
Lynn S. Card, general manager, In-
dependent Sales and Film Clearing
Houses, announces the appointment of
Joseph L. Marentette, pioneer exchange
man and exhibitor in the South, as
branch manager of the Film Clearing
House exchange in Atlanta, succeeding
Carl de Seay. Mr. Card also announces
the appointment of C. C. McKibbin
branch manager at the Pittsburgh ofiicc
succeeding W. L. Russell. .
Mav 31, 1919
THE MOVING PICTURE WORLD
1321
"BROKEN BLOSSOMS" FULL OF BEAUTY
Fragrant with the Poetr}^ of Pure Ideals and a Great
Love That Endures Until Death, D. W. Griffith's Lat-
est Picture Marks the Highest Altitude of Screen Art
IDEALIZED realism, spiritual beauty
springing up in the midst of sordid
surroundings, the fragrance of a
great love that endures until death — all
are found in "Broken Blossoms," D. W.
Griffith's latest picture. So well has the
director wrought that his work marks
the highest altitude yet reached in
screen art and placei his photoplay on
a plane with the masterpieces of paint-
ing, sculpture and music. The picture
is a tragedy and it cleanses the soul of
the onlooker as did the tragedies of the
old Greeks, marching relentlessly to the
death and destruction of those who de-
fied the gods. In "Broken Blossoms" a
father defies heaven in his treatment
of his illegitimate child and ends by
killing her. His punishment is swift
and sure. Moving side by side through
this grim tale is a revelation of supreme
devotion, a holy flame of pity and ado-
ration that beautifies the entire pic-
ture and fills it with sweet incense.
The manner of its making is also a
revelation to those who are familiar
with the creations of its maker. Much
always is expected of D. W. Griffith ;
"Broken Blossoms" betters anticipation.
A Missionary from the East.
Thomas Burke, whose book,. "Lime-
house Nights," contains a short story,
"The Chink and the Child," furnished
the screen with a new theme; in bare
outline a simple enough tale is told
practically by three characters, but one
that will cause the complacent and su-
perior dweller in this Christian land to
regard the almond-eyed followers of
Confucius with new interest and to find
much food for thought after the im-
mediate effects of the picture have faded
from his mind. There is a broad hu-
manity running through the tale which
consorts fittingly with the spirit of the
times and the drawing together of men
of many creeds for the moral advance-
ment of the world.
A treaty port in China steals slowly
through a shimmering curtain of blue
and the first scene of the picture trans-
ports the spectator to the Orient. The
impression is complete. That curious
sense of reality that reality alone can
convey to the uninitiated is here in full.
One important fact is brought out while
the action continues in China : A young
Chinese poet, learned in the wisdom of
his land and the teachings of his faith,
is anxious to go to a far country and
share his knowledge with those who
have never had his advantages. He is
gentle, kindly and a dreamer who veils
his feelings with the inscrutable repres-
sion of his race. The blessing of his
god is besought for his mission, and
the sound of temple bells is in his ears
as he sails away.
The Limehouse Slums.
Contrast at once startling and repel-
lent, ushered in through a curtain of
sinister hue, a dull red that is in keep-
ing with the reek and gloom of the re-
gion, is found in the next location of
the story. The Limehouse district of
London, that part of the mighty city
By Edward Weitzel
near the docks where foreigners of the
East touch elbows and yellow men pre-
dominate, is the place. Sandaled feet
shuffle silently down narrow streets and
disappear under distant arches. A place
of foreboding, of mysterious happenings
behind closed doors. And real in every
brick in its walls and every stone that
lines its gutters ! And the impression is
complete !
Here the Chinese missionary is found.
His dreams have been rudely shattered.
No one will listen to him, so Cheng
Huan has ceased trying to deliver his
message. But he still broods over the
good he might accomplish, as he leans
against the wall outside his little curio
shop.
Cheng Meets His Goddess.
One da\- he finds a new mission in
life: thf dedication of his homage to
Her Hiding Place Discovered.
Lillian Gish, the girl, found at "The
Chink's" curio shop.
a shrinking bit of humanity — a young
girl, hardly more than a child, whose
beauty of face and purity of soul cannot
be hidden from his sj-mpathetic gaze, al-
though slow starvation, cruel blows and
vile language have done their best to
efface both. Cheng is attracted to the
girl when he sees one of his country-
men try to detain her as she leaves the
shop where she has gone to purchase
her father's meal. He interferes in her
behalf and she hurries oflf. It is the
first act of kindness she has ever known
and she cannot comprehend why such a
thing should happen to her.
The girl's way home takes her through
a narrow alley and along a dock where
river craft are moored, and weather-
beaten sail-lofts face the Thames.
Turning the corner of a building she
enters fearsomely, and finds her father
there. He is in a rage because his meal
is not ready. Battling Burrows is the
title he woii in the prize ring. A great
hulking brute of a man without one de-
cent instinct, he beats the girl and
leaves her to starve while he spends his
time drinking with some drab at a pub-
lic house — another of the wrecks of
womanhood to whose unholy ranks his
child's mother belonged. Why he ever
kept the ill-starred mite when its
mother left it in his lodgings just be-
fore she sought forgetfulness in the
river must have puzzled the prize-
fighter himself. Now that the girl is
able to slave for him and take her pay
in blows, he suffers her to share his
hovel.
Here again is deep penetration into
things as they are — stark realism that is
terrible to behold, accompanied by fixed
purposes and the presence of unseen
forces that are guiding the seeming
blind injustice of this child's fate.
The Blossom is Broken.
While Burrows is busy training for a
coming prize fight, the girl meets Cheng
for the second time. She pauses to look
into the window of his shop and sees
him inside. He smiles at her. One
night her father gives her a harder
beating than ever before, and she stag-
gers out into the street, wandering on
until she reaches Cheng's shop. He
finds her in a dead faint on the floor
when he returns. Gathering her slight
form in his arms, he takes her to the
room above. To him she is the incar-
nation- of all that is lovely and he is
ready to worship her. He places her
on a couch and when she is restored to
consciousness and given his choicest
food, he has her robe herself in a gor-
geous garment from his native land and
dec'< her hair with flowers. The room
itself he turns into a bower for his god-
dess and is rewarded by seeing a wan
smile on her lips. All night he kneels
at her side, holding her hand. She is
too weak to leave the next day, and the
strange delight of being tenderh- cared
for holds her a willing captive.
Events move rapidly from here on.
Her father learns where his daughter is
just as he is going into the ring. At
the finish of the fight he rushes to the
shop. Cheng has gone out. Burrows
reaches the room above and smashes
every breakable object and drags the
child home. They have barely gone
when Cheng returns. His mute anguish
as he gazes at the ruin of his temple
and its shattered altar and realizes his
goddess is not there is one of the great
moments of the story. Arming himself
he rushes to the girl's home. He is too
late. Her dead form is stretched across
a low cot. Her father has beaten her
to death. The scene of the killing is
carried out with uncompromising real-
ism, but here also the hidden forces that
are watching over the little victim give
her death the beauty of martyrdom.
Cheng's vengeance is quick. He
shoots down Burrows as the prize-
fighter picks up an axe, gathers the life-
less form of the girl in his arms and
1322
THE MOVING PICTURE WORLD
May 31, 1919
bears her back to his desecrated tem-
ple. The gorgeous robe is again
wrapped about her and she is placed
upon the couch. The shattered altar is
picked up from the floor and Cheng
goes through his service for the dead.
A second later he buries a knife in his
breast and his soul follows the child's.
"Broken Blossoms" Shatters a Delusion.
A tragedy, compact and complete. A
perfect action without distractions of
any sort, it moves irresistibly forward
without once looking backward or turn-
ing aside, and its whole history is burnt
deep upon the memory, never to be
forgotten. Vast panoramic themes
crowded with characters and events are
popularly supposed to afford the mov-
ing picture its freest and most profound
expression. "Broken Blossoms" shat-
ters this delusion. The screen, in the
hartds of a true artist, can encompass
all the tragedy of existence in a brief
tale peopled by two men and a child,
and give it overwhelming significance.
Such a tale is "Broken Blossoms." At
no time is its subject beyond the skill
of D. W. Griffith to interpret in pic-
tures that glow with material truth and
spiritual beauty.
The color scheme of its illuminated
subtitles is a piece of wizardry that sets
a new standard for this important
branch of picture making. Nothing
draws the eye from the beautifully
clear letters, which are thrown upon a
background of interpretative color. The
effect sought for by elaborate but ob-
trusive designs is here obtained by the
only correct method.
Lillian Gish and Her Co-Stars.
The actors of the three characters,
the girl, Cheng Huan and Burrows, are
worthy the trust imposed in them.
There is no higher form of praise. Lil-
lian Gish as the victim of the prize-
fighter's cruelty is a creature so crushed
and broken that one's heart aches for
her. She has been so stunted in every-
thing but a constant growth of suffer-
ing and terror her appeal is that of a
little child's. Her delight in the doll
which Cheng gives her is that of a child
and the horror of her pitiful death is
the more distressing for the same rea-
son. Never for an instant does she lose
the character and she responds to its
changes of feeling and the mounting
frenzy of its dreadful crisis with ample
power and admirable control.
Richard Barthelmess shows surpris-
ing artistic progress as Cheng Huan.
His past impersonations reach an ex-
cellent average but none of them ap-
proach the rounded perfection of his
Chinese poet. Even under Griffith's di-
rection it is a remarkable achievement
for so young a man. He breathes the
very spirit of the gentle scholar of the
East — a spirit hitherto never understood
or portrayed on the stage or the screen.
Donald Crisp's "Battling" Burrows is
cast in all the character's brutal realism.
He is the reincarnation of Dickens' Bill
Sykes, proud of his strength and his
ability to ill-treat those weaker than
himself. The Crisp impersonation is
rich in enlightening bits of sideplay and
understanding of the nature of the prize-
fighter. His manner of death as he tries
for a brief instant to fight off his con-
queror in the only way he knows, and
his final collapse — an uglj' sprawl upon
the floor — is one of the never-to-be-for-
gotten incidents of the picture.
Edward Peil's acting of Evil Eye
makes it a companion portrait in the
group, the calm indifference with which,
after trying to do wrong to the girl, he
purchases a flower and pauses to smell
it, being a well emphasized point.
George Beranger as The Spying One
deserves his place in the cast, and Nor-
man Selby as "Battling" Burrows' op-
ponent in the prize ring, coupled with
Donald Crisp's skill with his hands,
causes the fight to look like the real
thing.
A last word about the picture : "Broken
Blossoms" is not to be measured by the
height of its buildings, the number of
its characters or the cost of its produc-
tion. Rather should it be spoken of in
terms that denote the mind and the soul
of mankind and the splendid height that
may be attained by the devotion of
these attributes to the betterment of
human itv.
Chaplin Fails to Get "Magic Rug."
There is a rug in the Hotel Alexandria
m Los Angeles that is often referred
to as the "magic" rug.
When D. M. Linnard, who owns a
chain of big hotels on the Pacific Coast,
recently purchased the Alexandria, Syd-
ney Chaplin, brother of Charlie Chap-
lin, maker of Chaplin comedies for First
National, and business manager for the
comedian, was among those who wanted
to buy the rug.
Syd made proposal after proposal, un-
til^ his top-notch offer soared to $50,000.
"Not for love or money will we part
with that rug," said Vernon Goodwin,
manager of the Alexandria. "It is the
source of more advertising for this house
than all my publicity men put together.
Motion picture stars like to stand upon
its magic edges.
"Your $50,000 has a certain tempta-
tion about it, but there are no more
rugs in the world like this one."
"That's why I want it," said Chaplin.
But the deal was not closed.
Sherry Appoints Many New
Local Representatives
WILLIAM L. SHERRY, president
of the Parex Film Corporation
and the Sherry Service, has ap-
pointed within the last week representa-
tives to handle Sherry sales forces out
of Chicago, Pittsburgh, Boston, Buffalo,
and all principal sales centers East and
West. Mr. Sherry is personally super-
vising the reorganization of the sales
force which will handle all sales direct
through the Sherry Service with physi-
cal distribution through Film Clearing
House exchanges except in New York
City, Eastern New York, Northern New
Jersey and Western Connecticut, which
areas will be distributed direct through
the Sherry Service general offices, 729
Seventh avenue, New York.
The appointees so far installed are :
G. \y. Montgomery, with headquarters
in Chicago, who has a force of twenty
men covering Illinois, Indiana, Minne-
sota, Missouri, Wisconsin and Iowa.
Joseph F. Young, with headquarters at
Pittsburgh, who has fourteen men cov-
ering, Ohio, Kentucky, Virginia, Mary-
land, Delaware and Southern New Jer-
sey.
Benjamin Levine, with headquarters at
Buffalo, has three men covering Central
and Western New York.
Frank J. Larkin, with headquarters
at Boston, has a force of six men cov-
ering the New England states.
The M. R. Film Corporation of San
Francisco takes charge of sales in San
Francisco, Los Angeles, Seattle, Port-
land and Denver, as well as interme-
diate territory. Representatives to have
charge of the Atlanta, Ga., and Dallas,
Tex., offices are in process of selection.
Arthur Ashley Engaged by World.
World Pictures announces the en-
gagement of Arthur Ashley, well known
as a screen star and director to co-star
with Dorothy Green in a series of pic-
tures. The first of these productions is
now at the company's studio at Fort
Lee. It will be released under the title
of "The American Way." Frank Reicher
will be the director. The original story
IS the creation of Florence Bolles and
was put in scenario form by Wallace C.
Clifton.
Mr. Ashley recently returned to the
"legitimate" stage and was featured by
Oliver Morosco in Jack Lait's comedy
drama "One of Us," which had its New
York presentation at the Morosco Thea-
tre. Recently he appeared in a new
production of Samuel Shipman under the
direction of William Harris, Jr., which
had its New York presentation at the
Morosco Theatre. The long line of
leading parts which he played during his
previous engagement with the World
showed the uniformly fine quality of his
screen work.
Richard Barthelmess, "The Chink,"
liuys some flowers with which to show his
devotion to the girl.
New Experiences for a Veteran.
Chester Conklin, who is doing some
star comedy stuff at the William Fox
Comedy lot, admits that he is not an
ordinary person by a long shot. He has
been making comedy pictures for five
years, yet the first time he ever saw a
dramatic production being filmed was
the Fox lot in Hollywood, where he
watched Albert Ray and Elinor Fair
make scenes for their new comedy "Be
a Little Sport."
May 31, 1919
THE MOVING PICTURE WORLD
1323
NEW UNIVERSAL POLICY ANNOUNCED
Exhibitor Will Be Able to See Pictures Long Before
Booking — Anniversary Month Will Bring Many Specials —
Establish Low Prices for Customers of Regularity
As Universal aproaches the conclu-
sion of the most successful year in
its career, it not only celebrates
its seventh anniversary as the oldest
producing firm in the industry, but at
the same time it announces its new pol-
icy for the ensuing season.
Long before next fall Universal ex-
changes will be in possession of new
productions to be shown to exhibitors.
The exhibitor, consequently, who ob-
tains his pictures from Universal will
not only buy as heretofore under Uni-
versal's fundamental open booking pol-
icy, but, in addition, will be able to see
what he purchases far in advance of the
time for the showing of the productions
he thus books.
This is a new departure. It is in keep-
ing with Universal's established custom
of rendering maximum assistance and
protection to the exhibitor in purchas-
ing wares for his theatre and his pat-
rons.
To Screen Big Attractions.
Among the productions which Univer-
sal will be able to screen for the exhib-
itor will be the Stage Women's War Re-
lief series of stage star pictures. As
has previously been announced, there
are twelve two-reel productions in this
series, bringing together for the first
time in the history of the motion pic-
ture industry so illustrious a group of
actors and actresses of both the speak-
ing stage and the screen. In the first
picture of this series, for example, ap-
pears David Belasco, seen thus for the
first time playing a role since he be-
came famous as America's greatest pro-
ducer and manager.
Among the other famous footlight fa-
vorites in the casts of these pictures —
all of them two-reel productions — are :
Bruce McRae, Kathleen Nesbitt, Violet
Heming, Maclyn Arbuckle, Shelley Hull,
Phoebe Foster, Robert Edeson, Monta-
gue Love, William Courtenay, Thos. A.
Wise, Nance O'Neill, Mathilde Cottrelly,
Henry Miller, Ethel Intrepodi, Blanche
Bates, Hilda Spong, Cyril Maude, David
Bispham, Percy Haswell, Julia Dean,
Yvette Guilbert, Mabel Taliaferro,
Blanche Yurka, Jane Grey, Gail Kane,
Tyrone Power, Galli-Curci, Holbrook
Blynn, Otis Skinner and Daniel Froh-
man.
All these plays — comedies and dramas
— are by well-known playwrights and
scenarists, such for instance as Fred-
erick A. Kummer, Calder Johnstone,
Kathleen Kavanaugh, Samuel Hopkins
Adams, and Rachel Crothers.
More Jewel Productions.
In addition, the exhibitor will have
placed before him some of the largest,
most elaborate and most satisfactory
Jewel productions ever shown under
this brand name.
There will be in this group pictures
starring Mildred Harris, Dorothy Phil-
lips and other players whose names have
become familiar the whole world over
through their appearance in the Jewel
products.
At the same time Universal will show
to exhibitors "The Midnight Man," the
serial in which James J. Corbett is
starred. There will be also products by
Eddie Polo famous for his work in the
serial "The Lure of the Circus" and in
the popular series of two-reel W^estern
dramas in which he has recently been
cast. There will be a brand new serial
starring Marie Walcamp.
Popular Stars in Specials.
There will be more of the Universal
Special Attractions starring Monroe
Salisbury Harry Carey Mary MacLaren
and Priscilla Dean. Priscilla Dean as
a matter of fact will be cast in a limited
number of Universal super-Special At-
tractions.
Universal will show, too, its improved,
unique Screen Magazine, a weekly prod-
uct, which has behind it the co-operative
advertising support of half a hundred
of the largest daily newspapers in the
country.
There will be, however, some Univer-
sal productions which cannot be sub-
mitted to this program of advance show-
ing. These, now in the making, will be
brought forth later as surprises.
Laemmle Outlines Plans.
These plans, as briefly outlined by
Carl Laemmle, president of the Univer-
sal, are the most comprehensive in the
company's history. "The demand of the
day," Mr. Laemmle says, is for bigger
and better pictures and productions.
Universal, as usual, has been awake. Its
ear has been to the ground. Accord-
ingly, it not only now draws near to
the completion of its most prosperous
season of business, but begins, at the
same time, its most eventful and most
successful year. On the eve of its sev-
enth anniversary it announces a policy
that is in keeping with its conception
of the growth and development of the
motion picture industry."
"Seven years of experience in the pro-
duction of pictures," Mr. Laemmle says,
"has established for Universal a firm
foundation on which to base its policy
of better, bigger, and finer productions
and, within the last year, the organiza-
tion has taken on such new material
and new strength that, on September 1,
the beginning of its new year, it will be
ready to launch a season that will be
without a precedent in Universal's his-
tory. The Universal has always advo-
cated the open market, and through this,
the excellence of its product and the
fairness of its methods it has gained
and retained the confidence of the ex-
hibitors.
Selling Costs Reduced.
"Just as we have reduced our studio
waste to the very minimum," Mr.
Laemmle continued, "so will we reduce
our selling costs to the very minimum,
especially in next fall's selling cam-
paign. And, what's more, those exhibit-
ors who help us reduce selling costs will
receive the lion's share of all that they
help us to save.
"There is no scheme, no mystery about
this. It is straight merchandizing of
the simplest sort and if every company
will follow our lead in this, the great
extravagances that have characterized
the distribution end of the business in
past years will become merely a mem-
ory.
"Our plan is simply this : We have
goods to sell. The exhibitor wants some
of them, or all of them or none of them.
It will depend entirely upon how good
our pictures are whether he wants many
or few or none.
Save by Reducing Costs.
"If he has enough confidence in our
goods to feel safe in booking far ahead
on the series plan, we will book pic-
tures to him just that way. If he does
this, he saves us a lot of selling cost.
We will, therefore, sell to him on the
lowest possible basis. If, however, he
only wants to select a picture now and
then, he thus requires us to keep our
salesmen calling upon him regularly.
This runs up the selling cost and makes
it necessary for us to get more money
per picture.
"In other words, we will first fix a
fair price on each and every picture and
then sell the exhibitor anything he
wants. This means that he will buy
what he wants and reject what he does
not want. It is more than a mere 'open
market' plan; it is an elastic plan that
fits itself to the needs and to the de-
sires of each individual exhibitor.
Eva Is Twentieth Century for "Eve."
So we would expect Eva Novak to be
starring in Century comedies for
Universal.
Willimantic's Gem Has New Owner.
Pouzzner & Campner have taken over
the Gem Theatre, Willimantic, Conn.
This house was bought from the Dor-
man estate. George Pickett will have
charge.
1324
THE MOVING PICTURE WORLD
May 31, 1919
■.WJftTtJIrT^ffprTffy^ffli^B?^^
Rambles Round Filmtown
With WALTER K. HILL
w
The Rambler.
Out of Cold Storage
And Into the Films.
'HEN Terry Ram-
saye was doing
h i s eighteen-
hours-a-day for Rivoli
and Rialto, he looked
at miles of pictures —
some that were given
the book and some that
were given the hook.
The far-sighted expert
picked up many inspi-
rations from what he saw in the Rialto
projection room — one of which was to
buv the largest atomizer the market
afiforded, and back it with a gallon of
the sweet scented stuff they shoot into
the leaden air of the jitney cinemas
to keep the microbes jumping.
"We'll need this some day," said Terry.
"The way films are running, something
is going to happen, no matter how
carefully we may try to guard against
disaster."
Although Terry has passed to other
fields of usefulness — his prophesy and
atomizer came into play at the Rialto
one Sunday morning when "Come Out
of the Kitchen" was first shown in
public.
Marguerite Clark, in her efforts to
get away from membership in the Chef's
Union has occasion to fry some eggs
for her lord and master's breakfast.
The egg chosen for the demonstration
was sic'< of its former job and eager
to get into pictures. When Marguerite
broke its shell — Hugo Riesenfeld shout-
ed for the atomizer.
After ■ the fire escape doors had all
been opened and the stinking stuff from
the mammoth i quirt-gun had counter-
acted the effects of the egg, Mr. Riesen-
feld dispatched the reel to the exchange
it came from with an order to send
back an issue of "Come Out of the
Kitchen" that featured only odorless
eggs.
Thus was Terry Ramsaye's foresight
vindicated and acclaimed.
— w s s —
The St. Louis Itepublic inquires:
"Couldn't the movie house.s make up for
lack of musicians by substituting a mov-
ing picture of an orchestra with phono-
graph attachment?"
And use for audiences some of those
filmed in so many pictures?
— w s s —
Unit Note from a Unit Review.
It only goes to prove that a good
trombone player is not always an ex-
pert violinist just because he decides
that he should be. — Wid's.
But he might improve with practice
and his neighbors would probably en-
courage '■'is ambitions.
— w s s —
V'arious versions of the story about the
film that contained a scene wherein a
train of cars interferes with a "flash" of
several girls in swimming have come to
us in recent mails.
We don't run that kind of a department
— although we have often wished we had
been born a cameraman.
Which Would Vou Rather Be
Or Labor lor Your Living?
MONROE LATHROP, an able dramatic
critic situated in a Los Angeles
newspaper office, says of the L. A.
Scream Club that its membership "is made
up of publicity, news and scenario writers
from the film plants." As a result we have
asked to indicate the difference between
news and publicity vs^riters.
Publicity Writer. — One who deals with
the advertising department and thus trys
to force into print stuff that only his boss
will read. Printing it is a double waste
of energy, because his boss has already
seen the matter in carbon copy form.
Very likely said boss had edited several
drafts of the matter before it finally went
to the mimeograph.
News Writer. — One who deals with the
editorial department. His copy tells of
events of general interest to the trade;
information for picture showmen who
play the product his boss is striving to
make profitable on Broadway and in the
sticks. The news writer gets fired much
oftener than the publicity writer — but
that's part of the difference between a
news writer and a publicity writer.
— w s s
Bite Them Anywhere But in Portland.
Here's an excerpt from a recent "elim-
ination blank" of Portland's famous
censor board :
"^Cut out part where bear bites the
leg of the girl with the checked skirt."
The attention of directors is there-
fore called to the fact that Portland's
censors are stil) here with bells and
naughty bears should be careful where
they bite the ladies. — Portland (Ore.)
Correspondence Empy World.
— w s s —
The Compressed Air Society met In
annual convention at the Astor one day
recently.
The Hot Air Society holds the lobby of
the same hotel year 'round.
• — w s s —
One of the sub-titles in a film lately
lamped said of the heroine :
"She was straight and square."
Built on good lines, so to say.
— w s s —
They Is Different Over Here.
Women as "movie censors" is out of the
question in Toronto, Canada, as the feel-
ing there is that women cannot grasp the
situation in a way to make them satis-
factory in such positions. — Scranton Times.
— w s s —
AVith Herbert Standing, Thomas Hold-
ing and Hugo Ballin' there's something
doing to kill this much space.
— w s s—
ArrnnKlniir for the Future.
Tom North has figured out a schedule
for closing hours after July 1.
Soft drink places may all remain open
until midnight.
One per cent places will close at 1 A. M.
Two per cent joints may remain open
until 2 in the morning — and so on until
it is time for the soda fountains to begin
a new day.
— w s s —
We asked Chester AVithey the difference
between a "cut back" and a "flash back."
He declared that they were both "retro-
spective action." And to 'D. W. Griffith
he gave all the credit for originating the
practice.
Some Ashes of Publicity
From Pat Dowling's Pipe.
NEWS of an interesting incident is
wafted from the last Eastward
trip of the George Washington.
On the fourth day out, after the famous
European commuter had looked at every
film that had ever been made (up to
the time the Washington sailed from
Hoboken on that trip), President Wilson
appeared at the door of his special
projection room with two cans of film
under his arm.
After he had waded to the center of
the room, through millions of feet of
pictures the publicists had put on board
their mimeographs, Mr. W^ilson said to
the spool-boy :
"Please run these Christie comedies
for me. Mrs. Wilson declares they are
to laugh, and that's ine all-over-the-
ocean on these trips I am making in
the interest of film press agents."
And what did the spool-boy do?
Unwound 'em, of course.
* * *
Al E. Christie is the first of our great
picture-makers to declare positively and
without reservation, that he will not
make any stupendous productions on
the batt'e-fields of Europe.
— w s s —
Then Freddie "Bald" Him Out.
Freddie Schader's little nephew is just
becoming old enough to talk and order
everybody about.
His latest demand was to have his hair
cut like his uncle's.
— w s s —
Trans- W^aterivagon Aviation.
Let 'em all "hop off"!
They'll "hop on" July thirst.
— w s s —
Suggested change of title:
N. A. M. P. Infant.
— w s s — •
Her Little Red Riding Car.
Lillian Alontanye obliges us to-wit :
"All the way from the Biograph studio
to her home on Riverside Drive pedes-
trians were regaled one day recently
with the sight of Marion Davies perched
on the back of a red racing car. It
was not a stunt for publicity "
Therefore, we will not use the rest
of the yarn.
4! « *
Miss Davies, by the way, is offering
a thousand bucks for the best and
cheapest design that may be submitted
to her for an aviator's costume. Con-
sidering the front page news of the
day we suggest a one-piece bathing suit.
— w s s —
Harry Reichenbach postcards (in the
interest of "When Bear Cat Went Dry")
thusly:
"Use a serial to fight censors — we sug-
gest 'Force'."
Quaker Goats would be better in Penn-
sylvania.
— w s s —
"When John Wenger sets something
artistic always hatches," declares a
Rivoli publicity paragraph, speaking of
a promised setting for a special number.
And when his moons rise something
artistic always beams.
— w s s —
This We Have Notieed.
Julius Singer makes a specialty of dig-
ging up bits of verse and making use of
thom as wall decorations. Here is his
most recent find:
You can lead a horse to water.
But you cannot make him drink.
You can lead a fool to knowledge,
But you cannot make him think.
May 31, 1919
THE MOVING PICTURE WORLD
1325
MOVINGPKTm
WORIJ)
Founded by J.P. Chalmers in 1907
Entered at the General Post Office, New York City, as Second Class Matter
Published Weekly by the
CHALMERS PUBLISHING COMPANY
516 FIFTH AVENUE, AT 43D STREET, NEW YORK CITY
(Telephone, Murray Hill, 1610, 1611, 1612, 1613.)
J. P. Chalmers, Sr President
J. F. Chalmers Vice-President and General Manager
E. J. Chalmers Secretary and Treasurer
James L. Hoff Assistant General Manager
George Blaisdell Editor
A. MacArthur, Jr Advertising Manager
The office of the company is the address of the officers.
CHICAGO OFFICE — Suite 917-919 Schiller Building, W West Randolph
St., Chicago, 111. Telephone, Central 5099.
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Angeles, Cal. Telephone, Broadway 4649. G. P. Harleman, Business
Representative.
SUBSCRIPTION RATES.
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Rico and Philippine Islands $3.00 per year
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Changes of address should give both old and new adddresses in full
and be clearly written. Two weeks' time should be allowed for change.
ADVERTISING RATES.
Classified Advertising — 3 cents a word for Help or Positions
Wanted, minimum SO cents; 5 cents a word for all commercial
ads., minimum $1.
Display Advertising Rates made known on application.
NOTE — Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty-third Street,
.Vew York, and not to individuals.
CINE-MUNDIAL, the monthly Spanish edition of the Moving Pic-
ture World, is published at 516 Fifth Avenue by the Chalmers Publish-
ing Company. It reaches the South American and Spanish-speaking
market. Yearly subscription, $2. Advertising rates on application.
Saturday, May 31, 1919
Mr. Williams Opens a Controversy.
WHETHER you agree with him or not you are
bound to admit the statement of Mr. Williams
which The Moving Picture World prints
this week is a mighty readable article. The manager
of the First National Exhibitors' Circuit forcibly
presents one phase of an argument which is bound to
be much under exhibitor discussion in the months to
come. He illuminates the subject without generating
an undue amount of heat. While no names are men-
tioned there is every outward indication that the state-
ment is framed as a reply to the announcement issued
last week by Pre-ident Price and General Manager
Abrams of the United Artists' Corporation.
In that anouncement the two chiefs of the new dis-
tributing organization stated that the company "will
deal with exhil)itors by the single picture only." "We
intend to market the pictures of the United Artists
individually, picture for picture, each production on its
own merits," said Mr. Abrams in a supplementary
statement. "We will not sell in any other way."
"To every one with whom I have discussed the
matter it is so obvious that the program system and
the star series system are for the sole purpose of pro-
tecting the 'weak sisters' on the release lists." con-
tinues Mr. Abrams in exnlanation of his company's
position, "that 1 marvel that producers and dis-
tributors persist in these practices wlien the entire
trade knows why they exist."
These pronouuccmenLS aenne the issue so tar as the
United Artists is concerned.
Mr. Williams accepts the gage. "This method wipes
out, at a single stroke," he says, "the most vital prin-
ciple of business practice in the industry — exhibitor
protection." He goes on to point out how an exhibi-
tor in a given locality may spend much money and
energy in exploiting a certain star in one production
only to have the cumulative effect of that investment
capitalized by a competitor who may be the successful
bidder for the succeeding subject of the player. As
an analogy he cites the practice of the i)roducer sign-
ing up an actor or actress for a given number of pro-
ductions before investing heavily in an advertising
campaign.
There can be no doubt that the United Artists has
not entered lightly on its undertaking, that it has
given long and thoughtful consideration to all angles
of the question. It will have none of the program or
the star system.
Mr. Williams admits the evils of the former — his
organization from the beginning has avoided it. By
inference he upholds the latter, pointing out that
"practically every star series contract in existence
gives the exhibitors a medium of protection against
the possible decline in quality in the work of any star
whose releases are so booked by the one-picture can-
cellation clause."
It is an interesting controversy. The working out
of the single picture policy will be followed with <leep
interest by the trade at large. Eventually the exhibi-
tor will have much to say as to what system of book-
ing shall prevail — whether it be the program, the star
series or the single picture. It may be there is a
medium ground. It may be the single picture, with
the star series optional. What say you. distributors
and exhibitors all?
When Lawmakers Overplay Their Hands.
THERE'S an unusual censorship situation in
Boston, one that may afford a grain of comfort
to many who have felt the sting of the censor's
lash. Religious organizations have been among the
foremost to insist that the showing of pictures be
restricted on Sunday ; and the objection has applied in
the case of practically all kinds of subjects. In the
present instance, however, the complainant against
the interpreter of Bay State laws is the New England
manager of the Catholic Art Association, and his dis-
turbed state oi mind is due to the action of State
Police Chief Plunkett.
"Eternal Light" has been on exhibition at Tremont
Temple. Carrying, as it does, the life of the Saviour
necessarily it contains what*Lmder a Puritanical con-
ception of the law may be classified as "scenes of
violence." The Art Association manager claims the
production should be shown on Sundays in preference
to weekdays. Chief Plunkett says the law compels
him to make the eliminations, which means, according
to the manager, "every scene from the time Christ
appears before Pilate until the ascension." The man-
ager insists if such be the law the law should be
changed.
There are many exhibitors throughout the country
who will sympathize with the officers of the Art Asso-
ciation— that is. to a degree. There will be a corre-
sponding tendency to indulge in a mild chuckle over-
1326
THE MOVING PICTURE WORLD
May 31, 1919
the manner in which the antis overplayed their hands ;
in other words, to express a shght measure of satis-
laciion at the unexpected manner in which the efforts
oi me opponents of a moderate Sunday have been
uncovered.
The situation affords an excellent demonstration of
the narrowness of some of the persons opposed to the
men who make and exhibit pictures.
Brookline Does Not Want Motion Pictures.
THHRE is one community in the United States
where a motion picture theatre is not wanted,
ill this instance it is not a case of the screen
being barred on account of the opposition of a small
official board ; but the citizens, by a vote in town meet-
ing, have after deliberation declared, 203 to 85, they
do not want a theatre in their town. Brookline,
Massachusetts, is the community in question. By way
of explanation it may be stated that Brookline is one
of the richest townships in the country. It is a suburb
of Boston. The residents may slip into the Hub for
their entertainment, and they are not dependent upon
the street car>.
It is of interest to note that one of the principal
spokesmen for the granting of a license to one of the
three applicants was a clergyman, who based his plea
on the number of men who by reason of the coming
of prohibition would be deprived of their usual evening
diversions.
New York's Local Option Law Winning.
THE local option law has been on the statute
books of New York but a few weeks. Already
.lie h.mpire State is reaping benefit from its
plunge into seas declared by many vociferous
protestants to be dangerous. The predictions of moral
deterioration in cummunities tirban and suburban
where the picture theatres were opened on Sundays
have failed to materialize. On the contrary, reports
from various parts of New York State are to the effect
that the moral atmosphere of the towns opening their
picture houses on Sundays has been raised.
The New York State Conference of Mayors, from
its headquarters in Albany, has sent out inquiries
chiefs of police in the towns affected by the change in
the law. "Thus far every reply which has reached the
hands of Secretary Capes speaks in the highest terms
of what really has been accomplished by the Sunday
movies," says the Albany correspondent of the Moving
Picture World in his story printed elsewhere in this
issue.
One of the first results of opening the houses has
been the noticeable disappearance from conspicuous
corners of young men who made a practice of con-
gregating there to the CT)nsequent annoyance of un-
escorted women. It has been remarked also that these
young men have become regular patrons of the the-
atres. There has been a decrease in the number of
misdemeanors.
In Oswego the trade unions have initiated and put
through action that will eliminate one of the chief
arguments against the opening of theatres on Simday.
That is the enactment of a ruling that workers in
houses thus thrown open shall be assured one day of
rest in seven.
New York is blazing a trail for other states in the
Union. It is demonstrating that the predictions of
disaster so freely uttered whenever the Sunday prob-
lem is up for adjustment are based on nothing more
substantial than prejudice. It is proving to those who
oppose the opening of theatres on Sunday that such
action really is in the interest of public order — pro.ving
it to those who are open to conviction; and those who
are not open to conviction are not worth serious
consideration.
As to Tequila, Have a Care.
TOWNS in Mexico bordering the Rio Grande are
preparing to reap the benefit of prohibition
restrictions expected soon to be in force on the
American side of the boundary. The Mexican govern-
ment already is facilitating communication Ijetween
the two countries, issuing cards in place of the time-
honored passports. Many moving picture theatres
will be opened in border Mexican cities, in most of
which pleasure resorts will be opened on a wholesale
scale, according to our Texas correspondent.
Also it is said thtse cities on the other side of the
Rio Grande are preparing to give thirsty visitors
everything they have, from horse racing and cock-
fighting to cold beer and Tequila.
To those film men who may have occasion in the
course of their travels to visit El Paso we would
impart a friendly word. Have a care as to that Tequila
stuff. It may not be distilled from the largest thorns
of elephantine cactus, but it well might be. Its fuel
value may not be equivalent to molten granite raised
to 2,500 degrees Fahrenheit — and then again it may be.
Much space has been devoted to a certain famous
rabbit that spit in a bulldog's face. Will Winch, of
El Paso's Wigwam Theatre, told us a story — we
believed it then and we believe it yet — of a timid and
stunted Mexican adult male who strolled into Juarez
and squandered a month's concealments on three
drinks of Tequila — or it may have been two — after
which he kicked in the shins the worst desperado in
the town, took away his horse, and announced in the
chill-inspiring, soft-toned voice of the genuine bad
man that he was going to cross the bridge and lick the
United States. Thanks to timely telephone informa-
tion supplied by an alarmed American two well-aimed
bullets terminated the invasion even as it began.
If by chance in El Paso you meet Winch — and if you
don't meet him you will miss one of the factors in that
fast-moving municipality — and he points across the
bridge toward Juarez and says "Let's go!" take him
on. But if on the other side he says, carelesslike,
"Let's have a little Tequila," just smile ; let not even
a "little" tempt, for a drop is equal to a drink of an
ordinary man's rum.
But a drink of Tequila? It converts drear Mexican
deserts into a paradise ; makes a border gambling dump
look like four Canfields rolled into one; transforms a
filthy Mexican market into a Back Bay Horticultural
.Show ; paints drab hills in the glories of the Grand
Canyon; under its elevating influence a fifteen-cent
meal takes on the gilded proportions of a film banquet
in the Astor's yacht room.
.^nd the after effects of Tequila? Why. if by chance
your friends are enabled to get you back to El Paso
you will discover your thirst in the ordinary sense has
been dissipated — dissipated is the exact word. No
longer will horseshoes float on the top of the contents
of the blackest bottle ; the fiercest redeye that ever
was jolted through alkali dust becomes as innocuous
as infant's Al certified. In fact, your thirst is ruined.
Again we say, have a care as to that Tequila stuff.
G. B.
May 31, 1919
THE MOVING PICTURE WORLD
1327
Personal and Otherwise
By Sam Spedon.
SAM SUCHNO, the exhibitor of Al-
bany, N. Y., was in town this week.
Mr. Suchno is one of the most pro-
gressive showmen of New York State,
but says Albany will be one of the last
cities in the state to concede Sunday
opening unless the exhibitors make a
united effort to bring it about.
* * *
Leo Wharton, from Ithaca, N. Y., hap-
pened in town last week, sojourning at
the Hotel Astor.
J. A. Quinn, of Los Angeles, has de-
cided to stay at least another week in
New York.
* * *
Harry H. Buxbaum, special represen-
tative of the Famous Players-Lasky
Corporation, left for a trip West on
Saturday, May 17.
* * *
E. W. Kramer, of the Universal, will
leave for Europe the latter part of this
week. Just what his mission is he did
not state, but we can safely surmise the
"Big U" is not letting grass grow under
its feet.
* * *
The W. H. Productions Company is
preparing to place "Custer's Last Battle"
on the market. This feature depicts one
of the most thrilling and historic events
of Indian warfare and portrays the pio-
neer days of life in the Far West.
* * *
Next week Virginia Pearson and com-
pany will start producing the "Taming
of Catherine" under the direction of
Jack O'Brien at the Thanhouser Studios.
Mrs. "Sydney Drew will resume the
Drew Comedies at the Vitagraph stu-
dios in Flatbush. These comedies will
be produced under the personal direc-
tion of Mrs. Drew, assisted by Jack
Evans. Donald H. MacBride will play
opposite Mrs. Drew in a brotherly role.
Mr. MacBride, before he went overseas,
played similar roles in the Drew come-
dies.
* * *
Leon Dadnum, of Boston, who has a
studio in the vicinity of the "Hub," was
in New York this week.
* * *
H. C. Cornelius, vice president of the
Exhibitors Mutual Corporation, has re-
turned from Grand Rapids and will
bring his family to New York to make
his permanent residence here.
* * *
Samuel A. Rorke, of Los Angeles, is
stopping at the Hotel Knickerbocker.
He brought the Cathrine McDonald pic-
ture, "Thunderbolt," with him.
* * *
S. T. Steven, Southern supervisor of
the Exhibitors Mutual, has been in New
York all this week in consultation with
S. J. Rollo, director of sales.
* * *
"Al" Durning now with the Exhibit-
ors Mutual worked a big stunt in con-
nection with "Josselyn's Wife," featur-
ing Bessie Barriscale. He offered a copy
of the novel of the same title by Cathe-
rine Norris to the first man who brought
his mother-in-law to each showing of
the picture. "Al" is an old-time film
man and for many years connected with
the Mutual Company.
* * *
"Nick" Dipson, of Batavia, N. Y., the
leading exhibitor of that city, was seen
upon Broadway last week. Broadway
never looks out of place to him and he
never looks out of place on Broadway.
* * *
W. A. V. Mack, New York division
manager of the E.xhibitors Mutual Cor-
poration, goes to business every day in
a new Oldsmobile and gets around on
business in it every night.
* * *
Joe Unger, he of the olden days of
the General Film, is general sales man-
ager of the Triangle Film Company,
once more with his old friend P. G.
Waters. Canada was good to "Joe"
while there, and New York hasn't for-
gotten him.
* * *
Louis W. Sagel, of the Poli interests
of New Haven, was seen on Broadway
last Tuesday. Mr. Sagel always inter-
ests us, not only because we know him,
but because he was active in securing
Sunday opening in Connecticut. He is
the human dynamo of the Poli circuit.
* * *
C. C. Pettijohn, of the Exhibitors Mu-
tual will go from the censorship hear-
ing at Springfield, 111., to Richmond, Va.,
where he will attend the exhibitors' ball
on Thursday evening. May 22.
* * *
Pat Powers showed us an itemized
report and statement of his film^ pro-
ducing plant at Rochester, N. Y., where
he is manufacturing raw stock. In cold
type and plain figures we saw that since
its start, July, 1918, the profits amounted
to over $36,000. And this against the
many obstacles that necessarily con-
fronted the enterprise during its start.
* * *
W. H. Gueringer, assistant general
manager of the Saenger Amusement
Company, New Orleans, owner of the
First National franchise for that terri-
tory, was in New York recently. It was
his first visit in five years and he said
Broadway has- improved a whole lot
since he was here last time.
* * *
Charles L. O'Reilly and Samuel Ber-
man will go to Schenectady, N. Y., Fri-
day, May 23, to attend the hearing be-
fore the board of aldermen on passing
an ordinance for Sunday opening in that
city. If Schenectady grants permission
this will leave Albany alone standing
against Sunday opening in that section
of the state.
* iti 1^
Louis Streimer, of the Magnet Film
Exchange, is handling the Charles Leon-
ard Fletcher Screen Monologue in
Brooklyn, N. Y. The Screen Monologue
is a series of visualized jokes by come-
dian Fletcher.
* * :f
We were glad to run into our old
friend John L. Russell, the producer.
He has just finished the production of
"The Man Without a Name," written by
L. Case Russell, a six-part feature, in
which Corinne Uzzell plays a lead.
(Mrs.) L. Case Russell is the author.
She also wrote several for Petrova and
the Drews. Mr. and Mrs. Russell al-
ways spend their summers at their camp
in the Adirondacks. The picture is be-
ing handled by David Howells.
Madge Kennedy and Seena Owen Certai nly Differ on the Heavy Beard Question.
Madge, at the left, doesn't like 'em in "Leave It to Susan": while Seena, at the right, favors the heavy side with
Tom Moore in "The City of Comrades." Both pictures are Goldwyns.
1328
THE MOVING PICTURE WORLD
Mav 31. 1919
SUNDAY LAWS HIT BATHING BEAUTIES
Deferring I'o Ihe Indianapolis Regulations
Sennett's Mermaids Appear Without Costumes
SIX of Max Sennett's "bathing beau-
ties," accompanied by Bothwell
Browne, starring in tlie Sennett film,
"Yankee Doodle in Berlin," appeared in
person and on the screen at the Circle
Theatre in Indianapolis, during the week
of May 11, and were greeted by record-
breaking crowds at each performance.
Browne and the "beauties" first ap-
peared in "The Dance of Jealousy," in
which the film star demonstrates his
ability as a dancer.
After the applause subsided, the bath-
ing girls then appeared in several poses,
each wearing the latest creations in
bathing costumes. While the audience
was looking 'em over, Virginia Eastman
— one of the "beauts" — sang several
popular songs.
In compliance with the Sundaj' regu-
lations for Indianapolis theatres, which
forbid the appearance in costume of
singers and dancers on that day, Mr.
Browne and the "beauties" were mere-
ly introduced at the Sunday perform-
ances by S. Barret McCormick, Man-
aging director of the theatre.
Besides the film "Yankee Doodle in
Berlin," the program at the Circle for
the week included an International News
reel, Topical Tips, edited by Mr. McCor-
mick, and popular music by the Circle
orchestra muler the direction of Signor
Natiello.
Edward Davis Was at One
Time a Western Minister
THE unique record of being probably
the only ecclesiastic to engage in
a professional stage career be-
longs to Edward Davis, who is now play-
ing an important role in support of
Creighton Hale and June Caprice in the
"Unknown Dancer," the co-stars of the
second Capellani production. In addi-
tion to his work before the camera, Mr.
Davis is also playing a stage engage-
ment at the Lyceum Theatre, New York.
Prior to embarking upon his stage
career, Mr. Davis was a Western min-
ister, and for many years served in Cali-
fornia and Illinois pastorates. He be-
gan his histronic career some twenty
years ago when he played the part of
the Viceroy of India in "The Cherry
Pickers."
In addition to being one of the most
finished character actors of the stage,
Mr. Davis also has won distinction as a
dramatist and producer. The most nota-
ble contribution from his pen was "The
Seventh Commandment," in which he
played the principal role and which en-
joyed a long run on Broadway. Mr.
Davis also made a highly successful
dramatization of Oscar Wilde's "Dorian
Grey."
Of recent years Mr. Davis has been
devoting his time almost exclusively to
the vaudeville stage writing and acting
in his own playlets. Mr. Davis has re-
cently been elected to the presidency
of the National Vaudeville Artists.
CRANDALL SOUNDS WARNING ON TAX
Calls Attention to 50 Per Cent Impost on All
Sums Above the Regular Price of Admission
THAT exhibitors are likely to run
up against a lot of trouble be-
cause of their lack of knowledge
of .the revenue law is the statement
made by Harry M. Crandall, head of
the Crandall string of theatres in Wash-
ington, following a controversy among
a number of theatre men relative to
the imposition of the admission tax.
"There are very few exhibitors," said
Mr. Crandall. "who realize that when
they increase their price of admission
temporarily they are subject to an ad-
ditional tax. A great many men will
run an ordinary program for days and
perhaps weeks at a time. Along comes
a big feature costing perhaps more
money than they are in the habit of
paying, and during the run of that
subject they jump their admission prices.
.\ house might be charging, for in-
stance, ten cents for ordinary subjects,
and ask fifteen cents when the big feat-
ure is exhibited.
Tax on Half of Surplus.
"There has been a great deal of com-
plaint in Congress during discussions
of measures such as these. The larger
part of the complaint has been recorded
against the speaking shows, because of
the habit of increasing prices when a
big star or big road show is put on.
There were many members of Congress
who were for stopping this practice,
and so a clause was inserted in the law
providing a higher tax. This provision,
as furnished me by the Treasury De-
partment, says : 'A tax equivalent to
50 per centum of the amount for which
the proprietors, managers, or employes
of any opera house, theatre, or other
place of amusement sell or dispose of
tickets or cards of admission in excess
of the regular or established price or
charge therefor, such tax to be returned
and paid, in the manner provided in
Section 90.3, by the i)erson selling such
tickets.'
"I think the language of the law is
plain enough, and if exhibitors want to
escape trouble, they will study its word-
ing. Being located at the Capitol, I
have had a number of inquiries con-
cerning this matter, and so I looked
into it."
Ecl>
rd Da
Plays big supportiiin' role with June
Caprice in Till he's '"I'lie Unknown"
Dancer."
Screen Aspirants Victimized.
A complaint registered at detective
headcjuarters in Atlanta alleges that Jack
("Tex") Hilliard and Mrs. ]. G. Thatcher,
supposedlj' a former prima donna in
burlesque, had left Atlanta unannounced
after obtaining about $5,000 as tuition
from about 50 young amateurs who had
been promised contracts as players with
"The Standard Dramatic Company," a
motion picture producing company or-
ganized here two months ago by Hilliard
and Mrs. Thatcher.
Michigan Passes Negro Bill.
The Condon bill, which passed the
Senate and House at the last Michigan
Legislature, has been signed by the Gov-
ernor. This bill makes it illegal for
the -proprietor of any public reso,rt to
discriminate against any one because
of race or religion. The bill is designed
to give negroes equal privileges with
whites in theatres, hotels, etc.
New Outing-Chester Exchanges.
Two new distributors were added last
week to the exchanges handling Outing-
Chester Pictures — Jule and J. J. .A-llen,
of Toronto, for Eastern Canada, and
the Electric Eilms Corporation, of Wash-
ington, D. C, for Maryland, Delaware
and the District of Columbia.
We're Grateful to Madge Kennedy
>r this pretty little picture of herself
from Goldwyn's "Leave It to Susan."
THE MOVING PICTURE WORLD
1329
RUBBERNECKING IN FILMLAND
OUR fair city is very fair these
days. Flowers are blooming
everywhere; California poppies
are popping up on every vacant lot;
Rennie Zeidinan is wearing a pair of
trick trousers as white as the driven
snow; Mark Larkin is going to get a
I)air just like them— only longer; the
frozen oranges are all gone and loquats
are ripe. ".\in't nature wonderful!"
The old colony is as lively as a nest
of crickets.
Fatty Arhuckle has got iiis hall team
in working order; Jess Willard is
among us to make a picture; Cecil De
Mille has got his atmospheric omnibus
ready for service, rates $1 per mile.
The Lou Tellegens arc here. Albert
E. Smith has gone back to Brooklyn.
.The Los Angeles Board of Trade is
getting ready to cultivate the picture
industry at a luncheon. John Fairbanks
caught the biggest trout ever snagged
in Bear Valley — 14 pounds ') ounces on
the drug store scales.
Jack Cunningham is hack from loca-
tion, lloward Hickman, who has been
sick, is better. Margarita I'isher from
Santa Barbara, i)aid the colony, the
big stores and hat shops a visit. Harry
Sherman has come back to the Coast.
Vernon Fans Move to Culver City.
One fair day I went out to Culver
City, and over to the Ince studio, where
Jerry Storm was making a big prize
fight feature with Charles Ray as the
star, three himdred light fans, and the
greater part of the |)ugiiistic population
of Vernon as advisors and assistants.
It was some scene, and some scrap!
Some scraps would be better, for they
kept going all afternoon. I never saw
such atmosphere. It was perfect. The
extras were fight fans to a man.
There was a real referee, De Witt
Van Court, trainer and instructor from
the Los .Angeles .Athletic Club, who
taught Jeffries, Corbett, Britt, KaufT-
man and all of the big ones how to fight.
-Al Kauffman was at the studio taking
a part in the feature. I talked to Al
and found him a most interesting chaii.
He showed me his "scrap" book, with
a long list of battles :
Here's A Real Scrap Book.
"Thirty-nine rounds with Jim Flynn.
Jack Johnson to a draw. Knockout for
Bill Lang, .\ustralian champion. Fights
with Jim Barry, Sam Langford and a
dozen more. Main events, all of them."
Ray Kirkwood, fighter as well as
actor, who is remembered for his scrap
with Jimmy Kilbane and other middle-
weights, was there in a part; Cliff
Jordan, Jimmy Fortner, local scrappers,
and Crouching Jesse Glasser, fly-weight
champion of the West coast, were also
cast in the fight film.
George Williams, manager of the
Vernon fights, and Fred Moore, his
assistant, were there to see that things
were technically correct from a pugi-
listic standpoint ; and in addition to all
this, Tom Inct giving his personal su-
pervision and putting the T. H. I. touch
to the whole thing.
Pug Gives the Lowdown on Ray.
The scene represented the interior of
a gymnasium where weekly fights are
held. Three hundred persons filled the
seats that rose in tiers to the roof.
World Man Visils Incc SUulio
and lA'arns of One Story
('onlainiui^ Many
SlilT Puiulics "
By Giebler
I talked to the extras, the fighters, the
soda and peanut butchers, to Van Court,
to Charlie Ray. to Jerry Storm, to
everybody. One of the fighters ex-
plained the story of the scene to me.
"Here's the way it goes," he said.
"Charlie — say! there's a great kid
"Course I wouldn't want to take him
away from the movies, but I'd like to
train him and manage him m the ring.
Can he fight? Can— he— fight !! ! Say!
that boy's got an awful wallop. I
know, I been working out with him.
Ask .\1 Kauffman.
"You sec Charlie's a ra-.,- kid that
comes to the gym for a chance to
learn the game. We try him out. He's
no good, too soft, bad foot work, poor
wind. We ofTer him a job at the gym,
though, and he sticks around.
"There's a big mill coming off be-
tween two champs. Al Kauffman .ind
Jack Connelly are llu- fighters.
Right Here the Kale Enters.
"Ch.'irlic liiids out that Kaulfni.in is
going to lay down — take the count —
you know what I mean, frame the fight.
Charlie's square. He nails .Al about it.
and Al says: 'I'll fix you, kid,' and
tries to hand Charlie a bunch of kale,
you know what I mean, hush money.
And Charlie says: 'T'ell with that,' and
passes him a jab that puts him out.
"This is just after the preliminary
bout where Ray Kirkwood and Jimmy
Fortner mix four rounds. The main
event is next, and Charlie has to take
KaufTman's i)lace and go on and fight
Jack.
"Of course there's a lot more to the
play, a girl and .-i lot of love stuff.
^■|>n'll ha\e to get somebody else to
ti'll yon about that, though. The
fightin's all I'm interested in."
Charlie Kay said: "Do 1 like this
kind of a part? Yes, it gives me a
chance to get some exercise that I
need. This certainly lindiers a chap
up. It's great stuff, and one more
example of the variety that makes
screen acting the most fascinating game
in the world.
Screen Acting That Leaves Its Mark.
"One week I'm doing straight stuff,
maybe a society part, then something
like this the next. A short time ago
1 bad a horseback part to do. Did you
ever do any horseback riding with about
two years between the rides?"
I ac'suovvledged that I have bad tli.at
painful experience.
"1 should have trained lOr that horse-
back vvori^ the same as 1 did for this
fight," be said, in reminiscent tones.
1 did not press him for details, but
I am sure that horseliac'.c work must
have left marks on Charlie, either
anatomically or inentallw tliat were
not pleasant.
Jerry Storm came along then. Jerry
was getting things in shape for the
light. He climbed into the ring and
panorainnied the arena with his eagle
eye. It all looked pretty good to me,
but it (li'lii't suit Jerry.
"Ilej', you fellow with the red tie,
and you with the whiskers — move over
lo the right."
Whiskers and lie sluifflcd tlu'inselves
In new positions.
Injecting Atmosphere.
Ierr\- made more changes — picked out
three short extras and mixed them up
with some of their tall brethren;
spotted a fan who looked sleepy, and
woke him up; told one to put his hat
on, made another take his lid oflf — did
things no one but a clever director with
an eye to atmosphere could have
llioiight of. Aiui it m.idc a wonderful
Charley and Jerry Laughing It Over — With No One Around but "Gym."
1330
THE MOVING PICTURE WORLD
May 31, 1919
difference. The whole crowd looked
more natural — snappier — more like the
real thing.
Charlie Ray and Jack Connelly
climbed into the ring. Van Court took
his place; seconds, with towels, bath
robes, sponges, palmleaf fans, got in
their corners.
"Let's go," said Jerry. The camera
began to function.
Jack took a poke at Charlie. Charlie
ducked. Charlie took a punch at Jack,
landed, and Jack grunted. The fight
fans up in the seats began to take
notice of things.
Converting Actors Into Fight Fans.
Charlie rushed Jack and Jack turkey-
trotted away. They came together
again, clinched, and Jack got in some
short jabs in Charlie's ribs. Van Court
separated them. Jack took a long shot
at Charlie s shoulder and landed a
swiping blow that left a long red mark.
Charlie feinted with his right and
tried to introduce his left to Jack's
jaw, but Jack saw it coming and it
didn't connect.
Then Jack took the offensive, made a
long jab, and the floor of the ring rose
right up and hit Charlie on the back.
But not for long. Three seconds and
Charlie was up and they were at it
again.
The extras howled. They had stopped
being extras, they were what they were
supposed to be, fight fans at a good
lively fight. They had come here, as
they supposed, to see a couple of actors
go through a fake fight, but it had
turned out to be a real scrap, with
none of the ladylike fighters they had
looked for.
No Acting in This; It Was a Fight.
It did not matter to them that one
of the fighters was a famous actor —
he was a fighter to them. They rooted,
they coached, they took sides. They
got up on their hind legs and hollered.
And a most beautiful smile of satisfac-
tion spread over the face of Jerry Storm,
director.
Jerry was getting just what he wanted
out of the crowd. He was getting the
real atmosphere of a fight.
We had three rounds of it — jabbing,
slashing, punching, milling it in good
shape.
Then they made a close-up, sharp,
short, brutal work.
Charlie knocked Jack to the ropes,
and as he straightened up and stag-
gered toward the center, landed one of
the finest blows of the fight on his
opponent's neck. But in the next min-
ute Jack got back by drubbing Charlie
on the ribs till it sounded like thumping
on an empty barrel.
Many Little Hits to Make One Big One.
It was a beautiful scrap.
To be sure Julian Josephson had
written it down in the scenario that
Charlie wins the fight, but that did not
make any difTercnce, it was a real fight
just the same, and if it had been a
real match, it might have gone on
round after round. The boys were well
matched and well trained, and it would
have taken more of an expert than I
am to have placed a bet with a chance
of winning.
Of course, as my pugilistic friend said,
there is a lot more to the story of
the film — a girl and a lot of love stuff.
Colleen Moore is the girl, and J. P.
Lockney, George Williams, Otto Hoff-
man, Edward Jobson, Arthur Millet and
Bert Moore all have good parts.
If the other part of the story has as
much punch to it as the fight has, it
is going to be another Ray hit.
Dorothy Green to Star in
Series of World Pictures
MISS DOROTHY GREEN, who ap-
peared with Alontagu Love in
"The Rough Neck" recently on
the World program, has been engaged
by World Pictures to star in a series
of productions which will be made at
the World Peerless studio at West Fort
Lee, N. J. Miss Green, who has been
starred as a "vamp" in a number of pro-
ductions made by other concerns, will
essay an entirely new line of screen
impersonations in her coming World
pictures — she will be seen as a young
society girl in several of these produc-
tions. Frank Reicher has been engaged
to direct her and the working title of
her first World picture is "The American
Way."
Miss Green has just completed work
in "The Dark Star," an International
Film production directed by Alan Dwan.
This was her first work after recovering
j"i5^*' *-v ^3iJ|fc
i
H^^~^*^%^
1
B_«^ W
■
^^^■k^ --^ Ik^
1
1
Dorothy Green
World star, present.s our idea of a
"movie fan."
from an attack of influenza which pros-
trated her shortly after she had finished
the World picture "The Rough Neck."
It was in an odd manner in which
Miss Green entered pictures. While
she was in London on the speaking
stage a contest was conducted to secure
for pictures the most beautiful woman
in England for the role of vampire in
coming film. Miss Green's picture was
submitted by a friend, unknown to her,
and out of the 12,000 contestants she won
first prize and made such a hit in this
production that she later was engaged to
"vamp" in a number of other films.
for an important role by Joseph M.
Schenck, for Norma Talmadge's newest
picture, "By Right of Conquest." Mr.
Hughes will play opposite Natalie Tal-
madge. Gareth Hughes recently ap-
peared with Alarguerite Clark in "Mrs.
Wiggs of the Cabbage Patch," with
Florence Reed in "The Woman Under
Oath," with Charlotte Walker in
"Every Mother's Son," and with Evelyn
Nesbit in "Woman Woman."
Godsol Is Con^atulated
on His Full Vindication
FRANK J. GODSOL, widely known
throughout the film industry both
in this country and abroad, who
became a character of international in-
terest some months ago when the
French government charged him with
having exacted millions of dollars in
commission on automobile orders for
the French government, has just re-
ceived a letter from Charles D. Newton,
attorney, general of New York state
congratulating him upon his complete
vindication of the charges made against
him.
Newspapers throughout the country
treated the Godsol case at great length
when the French government's charges
were made and reports of it found their
way into the moving picture trade jour-
nals, because of Mr. Godsol's connection
with the general amusement business.
Mr. Godsol had represented Al H.
Woods in Europe, with offices in Ber-
lin, prior to the war, and before that
time had been associated with well-
known American film exporters in their
European business. When the war
broke out Mr. Godsol was obliged to
leave Berlin and came to this country,
where he was active in handling pur-
chasing contracts for the French gov-
ernment.
As the result of the charges which
were preferred against him, Mr. Godsol
was arrested, and for a time was in dan-
ger of being extradited to France,
where, he contended, it would have
been impossible for him to secure a fair
trial because of existing public senti-
ment and the nature of the charges
which had been made against him. Only
through the efforts of some of the ablest
lawyers in the United States was his
extradition prevented. His complete
vindication followed before the Court
of Appeals in the District of Columbia.
Newark Metropolitan Moves.
Under the headline "Progress," the
Metropolitan Motion Picture Company
of Newark, N. J., announces the fact
that it has moved from its old offices in
the Strand Theatre building at 118 Mar-
ket street to larger quarters at 25 Bran-
ford place, where it occupies the entire
second floor. The Metropolitan claims
the distinction of being the oldest and
largest film^ exchange in New Jersey.
Hughes Engaged for Talmadge Picture.
Gareth Hughes, who came to this
country originally with the Welsh
players in the production of "Change"
and who later made a pronounced suc-
cess in "Moloch," has just been engaged
Cohen Leases Bronx Strand.
Sydney S. Cohen, president of the
New York State Motion Picture Ex-
hibitors League, has leased the Bronx
Strand Theatre at Westchester-Union
and Prospect avenues, New York, for
a long term of years at an aggregate
rental of about $175,000. The property
consists of a closed and open-air theatre
with a combined seating capacitj-^ of
2,200.
May 31, 1919
THE MOVING PICTURE WORLD
1331
EXHIBITORS AND EXCHANGEMEN DINE
Theatre Managers from Maryland, Virginia, North
Carolina and the District Are Convinced That Trade
Rules Are Beneficial in Eftect — Jolly Time Follows
SPEAKERS at the dinner tendered by
the exhibitors of Washington City
territory to the local exchange man-
agers, confining themselves to less than
twenty-five words each, created a great
deal of surprise when they arose and
declared : "We have no axe to grind
and we are glad to be here with you."
It was like the end of a perfect day.
There had been a great deal of com-
plaint on the part of a few of the ex-
hibitors against the trade rule adopted
by the Washington Exchange Managers'
Association. It was proposed that a
gathering of exhibitors from Maryland,
Virginia, North Carolina and the Dis-
trict of Columbia be held in Washing-
ton, May 15, and the whole matter dis-
cussed.
Aimed to Equalize Competition.
When the exhibitors began pouring
into the city from distant points it
looked as though they were out for
scalps. They made their headquarters
at the New Harrington Hotel and the
exhibitors of each state held separate
meetings in the morning. There was
a meeting of the grievance committee
made up of three exchange managers
and an exhibitor from each of the states
and the District of Columbia in the of-
fices of Harry M. Crandall at noon, and
a general meeting at the Harrington at
3 o'clock.
All of the meetings of the exhibitors
were held behind closed doors and what
transpired is not known. It is under-
stood, however, that those most fa-
miliar with the entire matter persuaded
their fellows that the exchange man-
agers were not "out to get the good
exhibitors, but to make bad exhibitors
change their methods and equalize the
competition between good and bad." At
any rate, when they came out of the
meeting a different idea was had of the
situation and when exhibitors and man-
agers got together at Harvey's for the
dinner everything was lovely.
Eighty-four men lined the tables in
the big dining room at Harvey's. During
the serving of the several courses all
speeches but one were tabooed. That
speech was made by President Robert
Smeltzer, of the Exchange Managers'
Association, incident to the presentation
of a handsome silver cigarette case to
George Lenehan, who was to sever his
connection with Goldwyn Distributing
Corporation, for whom he has been
manager here, to go to New York for
the W. W. Hodkinson Corporation.
Give Lenehan a Send Off.
Mr. Smeltzer voiced the sentiments
of exchange managers and exhibitors
alike when he said that "George is one
of the best liked men in the game to-
day, and we are sorry to see him go."
The case bears the inscription on the
inside, "Good is not good enough, the
best is not too good. From the Ex-
change Managers' Association of Wash-
ington, D. C, May 15, 1919."
There were many among those assem-
bled around the tables who did not
know their fellows, and at the sugges-
tion of Harry M. Crandall, who acted
as toastmaster, starting at one end of
the big table, each guest arose and an-
nounced his name and that of his thea-
tre or the exchange with which he was
connected as the case might be.
Every time Harry Crandall got on
his feet to make a speech, and he's no
speechmaker, according to his own state-
ments, Julian Brylawski, of the Cosmos
Theatre, had some sort of a surprise to
hand out. First it was two young wom-
en who came in to sing and play the
piano — then it was a whole jazz band
that came near breaking up the meet-
ing and attracted all of the diners from
the other rooms in the building.
There's Entertainment a Plenty.
Edwin A. Sherwood, of Pathe, de-
lighted his audience by his piano selec-
tions and parodies on popular songs,
and Nick Weems sang while everyone
applauded, for he has "some voice."
The various speakers, including Jake
Wells, president of the Virginia Exhib-
itors' League; Tommy Goldberg, vice-
president of the Maryland League;
Lewis Thompson, special representa-
tive of Alary Pickford; H. P. Lovelace,
assistant to the president of the United
Artists; Walter Rand, representative
of Douglas Fairbanks, and "Bob" Smelt-
zer, of the World Film Corporation,
merely stated their pleasure at being
present.
The whole trouble was with Abe
Dresner, who was afraid that the crowd
would miss the opening numbers of "The
Broadway Revue," in the Lyceum Thea-
tre, ne.xt door. It developed afterward
that he had fixed things up with George
Douglas, manager of the troupe, to pull
some jokes at the expense of the movie
men, and thereafter there were phone
calls for W. A. Busch, telegrams for
Bob Smeltzer, and girls for some of the
unmarried (?) men. Some of the boys
wanted to see the show from the wings
and toward the end of the performance
Mr. Sherwood was escorted to the cen-
ter of the footlights and made to go
through a portion of the act with the
leading woman. He sang and danced
and was encored, sharing the honors
with Dresner, the arch plotter.
Just Who Was There.
Those who participated in the meeting
were :
Harry M. Crandall, president of the
Motion Picture Exhibitors' I.,eag-ue of the
District of Columbia; Jake AVells, of Rich-
mond, president of the Exhibitors' League
of Virginia; L. Schlichter, president of the
Exhibitors' League of Maryland, operat-
ing the Bridge and other theatres in
Baltimore; Robert B. Smeltzer, manager
of the World Film Corporation exchange
and president of the Washington Ex-
change Managers' Association, and the sec-
retary of that organization; Oscar A. Mor-
gan, manager of the Famous Players-
Lasky Corporation; Clarence L. Linz, of
the Moving Picture W^orld, manager of its
Washington Bureau; Herbert C. Wales,
manager of the Washington Film Ex-
Bessie Love's a Unique Fisher Lady. She Tells Belie vable Whoppers About the Whoppers That Got Away.
But in the scene at the right, from "Tlie Little Boss." her next Vitagraph, she isn't lying, but laying down tlie law.
THE MOVING PICTURE WORLD
May 31, 1919
change; JI. Courtney Jenkins, World Film
Corporation. Baltimore; Fred B. Klein,
manager of Loew's Colombia, 'Washing-
ton; Rudolph Berger, manager W. W. Hod-
kinson Corporation; George F. Lenehan,
manager Goldwyn Corporation; E. F. Dar-
dine, manager Universal Film Company,
Charlotte, N. C. ; Jake E. Flax, manager,
General Film Company.
Sidney B. Lust, Super Films Attrac-
tions, Inc.; Abe Dresner, manager. Exhib-
itors Film Exchange; E. Lawrence Phil-
lips, manager, New Stanton Theatre,
Washington; Sidney E. Kent, manager
Triangle Distributing Corporation; George
W. Fuller, manager, Metro Film Service
Company; E. W^. Balderston, Super Film
Attractions; D. Oestreicher, Columbia
Theatre. Petersburg, Va.; William Gordon
and AV. T. Chapin, Palace Theatre, New-
port News; Lawrence Beatus, manager
Loew's Palace Theatre, Washington;
Thomas D. Goldberg, manager Walbrook
Theatre, Baltimore; H. E. Joyner, man-
ager of the Gem Theatre, Wake Forest,
N. C. ; M. M. Collins, manager of the Hip-
podrome Theatre, Covington, Va. ; Maurice
Davis, M Street Theatre, Washington; S.
M. Sachs, manager Masonic Theatre. Clif-
ton Forge, Va.; Mr. Kilfoil, Famous Play-
ers-Lasky; K. E. Boyle, Victoria Theatre,
Richmond; Joseph P. Morgan, general
manager Crandall's Theatres, Washington;
John F. Pryor, manager Broadway, Rich-
mond; Lester Rosenthal, sales manager.
Famous Players-Lasky, Washington; R. A.
Steele, Alexandria Amusement Company,
Alexandria; J. P. Weiss, Grand Theatre,
Emporia, Va.; C. E. Geoghegan, Chase
City, Va. ; Bernard Depkin, Jr., Baltimore,
Md.; Harry Bernstein, of the Wells Thea-
tres. Norfolk.
Allen Jenkins, manager Bijou Theatre,
Koanoke, Va.; Julian Brylawski, Cosmos
Theatre, Washington; W. H. Hoover, Rich-
mond, Va. ; J. D. Hofheimer, Norfolk, Va. ;
Harry Cohen, Metro Film Service Com-
pany, Washington; Ben P. Rogers, man-
ager, and E. C. Dunn. Fox Film Corpor-
ation, Washington; Louis A. DeHoff. man-
ager of the New Theatre, Baltimore; Wal-
ter S. Rand, personal representative Doug-
las Fairbanks; Louis W. Thompson, per-
sonal representative Mary Pickford; H. P.
Lovelace, United Artists; Thomas A. Bran-
on, manager Eltabran Film Company,
Charlotte, N. C; Willard L. White and H.
I. Coleman, Capital :^ilm Exchange, Inc.,
Washington; M. Coleman, Jr., manager
Grand Theatre, Washington; Ben Green-
field, manager of the Virginia and West
Virginia Theatres, Washington; Eugene
Wilson, manager of Vitagraph, Inc.; W.
M. Pollock, Famous Players-Lasky; Rob-
ert Slote, Exhibitors Film Exchange;
Louis H. Bell, American Film Company;
M. Jaillot. Pathe, Inc.; E. R. Champion,
manager, Pathe, Inc.; W. A. Busch, Inde-
pendent Sales Corporation, Washington.
William C. Murphy, Home and Caroline
Theatres, Washington; James U. McCor-
mick, manager. Select Pictures Corpora-
tion; Edward C. Sandell, Lord Calvert
Theatre, Baltimore; Edwin A. Sherwood,
Pathe, Inc.; Charles B. Eyer, Community
Theatre, Baltimore; Nick Weems, Variety
Pictures Corporation, Baltimore; Walter D.
Pacy, Garden and Hampden Theatres. Bal-
timore; Nat Keen, Dixie and Crown Thea-
tres, Baltimore; Dr. William P. Herbst,
Circle Amusement Company, Washington;
D. F. O'Donnell, manager United Picture
Theatres, Inc.; E. C. Cunningham, man-
ager First National Exhibitors Exchange;
E. L. McShane, manager, and Morton O.
Levy, Exhibitors Mutual Film Exchange;
J. L. Fray, Fairfax Theatre, Culpepper,
Va.; S. M. Flax, manager Liberty Film
Exchange; Thomas A. O'Donnell, Navy
Theatre, Washington; F. W. Twyman, Jef-
ferson Theatre. Charlottesville, Va.; E. M.
Pell, and W. R. Roberts, Dreamland Thea-
tre, East Roxford, Va. ; C. O. Moss, Palace
Theatre, Petersburg, Va., and Robert H.
Campbell, Olympic Theatre, Washington.
LINZ.
meeting regarding the tilm features or
service, v^'hich the Canadian Exhibitors'
Exchange Company would handle. The
out-of-town members present included
F. Guest, Hamilton ; J. S. Smart, Port
Hope; G. Swanwick, Hamilton; A. Bugg,
Midland; E. Moule, Brantford, and J. A.
Morrison, of Meaford.
CANADIAN SHOWMEN HOLD BUSINESS MEET
To Assess Protective Association Members Cost
of Campaign Securing Amendment to Ontario Act
THE members of the Motion Picture
Exhibitors' Protective Association
of Ontario held a follow-up busi-
ness meeting on Tuesday, May 13, at the
association headquarters, 143 Yonge
street, Toronto, to consider a number
of matters that had been discussed at
the convention of Canadian exhibitors
held in Toronto on Monday and Tues-
day, May 5 and 6. About forty members
of the organization attended the confer-
ence, the chairman of which was J. C.
Brady, owner of the Madison Theatre,
Toronto, the president of the associa-
tion.
Announcement was made that the ex-
penses for the convention in Toronto,
which had been attended by almost 200
exhil)itors, wives and others, had ex-
ceeded the contributions for the purpose
by only $7.98. Manager J. Crang, of the
Oakwood Theatre, Toronto, covered this
deficit with a personal donation so that
not one cent of the cost of the conven-
tion would have to come out of the as-
sociation's treasury or be charged up
to the Canadian Exhibitors' Film Ex-
change Company, Limited, for the di-
rect benefit of which the convention had
])een called.
Scott to Make Trip.
F. Guest, of Hamilton, Ontario, as'ced
the Ontario association for the services
of Secretary Thomas Scott for the new
co-operative exchange company and it
was finally decided to loan Mr. Scdtt
to the new company. He is to make an
extensive trip for organization purposes
and to arrange bookings, etc., for the
new exchange. The Ontario association
decided to pay half of both the salary
and expense of Mr. Scott during this
organization work.
A. W. Herron, of Sault Ste. Marie,
Ontario, congratulated the association
on securing the amendment to the On-
tario .'\ct which provides for the admis-
sion of children to theatres on Satur-
day and holiday afternoons without par-
ents or guardians. J. A. Morrison,, of
Meaford, Ontario, suggested that the
exhibitors of small towns would have
preferred to have the children's matinee
privilege on Tuesdays. In cities of less
than 5,000, different conditions prevail
on .Saturday from the large cities, he ar-
gued. Xo action was taken by the meet-
ing.
Members to Pay Campaign Cost.
The members of the association are
to be assessed for the cost of conduct-
ing the campaign to secure the amend-
ment which permits the children's per-
formances in Ontario. Many letters
congratulating the association on the
securing of this concession were read,
these coninnuiications having been writ-
ten by W. H. Roenigh, of Lindsay; R. S.
Tickncr, of Toronto; G. Swanwick, of
Hamilton; J. Sullivan, of St. Catharines,
and others.
Xo annoimcemeiit was made at the
Local Big "U" Holds
Luncheon at the Astor
Ax opening gun in the Universal
drive was fired Saturday, May 17,
when some of the department
chiefs from the home office dined with
the sales force of the Big U Exchange
in the Yacht Room at the Hotel Astor.
Sam Zierler, general sales manager of
the Big U, was responsible for the
luncheon, and seated around him were
Harry Berman, Joe Schnitzer and E.
H. Goldstein, the trio chiefly respon-
sible for Universal's national sales
policy.
All of them told how the Xew York
exchange could win the prize which is
being run to spur the men on to the
greatest kind of celebration for the
seventh birthday of the company: a
Universal picture in every house during
the months of June and July. Harry
Levey, who takes care of the industrial
and educational films for Universal, told
how in Chicago, from whence he had
just returned, the boys were all on their
toes determined to bring home the
bacon, and that the Xew York bunch
would surely have to go some to win.
Charley Moses, a prominent Staten
Island exhibitor, was a guest of the
chairman.
Those present were Sam Zierler,
Charley Moses, Joe Schnitzer, Harry
Berman, E. H. Goldstein, Harry Levey,
\V. C. Herrmann, W. W. Kramer, C.
H. Shock, W. R. Wilkerson, Charles
Rosenzweig, Lou Levey, Fred E. Baer,
A. Reinleib, Edgar B. Haines^ L. Kutin-
sky, Dave Sohmer, James Holden, E.
Xathan, George Steiner. George D.
Uff^ner, Henry Huber, Phil Winnick, L.
B. Sherwood, Leo Abrams, Ben Appel,
Leo Fox, H. Furst, Nat Goldberg, H.
Sacks, Xat Liebskind, Joe Miller, Frank
Williams.
Films Destroyed at Theatre Fire.
Two projection machines were ruined
and several reels of pictures were de-
stroyed at the new Burell Theatre,
Ware, Mass., when a spark ignited the
film being displayed. Fire spread to
every part of the asbestos booth. It
was the second performance at the
theatre, artd about 300 were in the
audience.
The orchestra kept playing, and the
audience filed slowly out of the audi-
torium without the slightest trace of
a panic. Lee J. Shuster and his wife
were in the booth, and in attempting to
extinguish the blaze both were burned
about the hands and arms. Air. Shuster
said the fire was caused by the "stifT-
ness" of the new machine.
Buys Foreign Rights to Kenyon Films.
Bech, Van Siclen & Company, Inc.,
exporters, has pin-chased the foreign
rights to three Doris Kenyon pictures
which were purchased from the Parex
Film Corporation. The Pictures are
"Inn of the Blue Moon," "Street of
Seven Stars," and "Twilight."
i\r.-!v 31, 1919
THE MOVING PICTURE WORLD
1333
News of Los Angeles and Vicinity
By A. H. GIEBLER
Deny They Will Leave Los Angeles.
IN regard to the rumor that has been
floating around Fihnland that the
members of the United Artists' Asso-
ciation will leave Los Angeles to locate
permanently in New York, representa-
tives of Mary Pickford, Charles Chaplin
and Douglas Fairbanks stated that
not one of these artists had any inten-
tion of leaving the west coast, now or
in the future.
D. W. Griffith is at present making a
production in the East, but no an-
nouncement has come from him that
he intends to remain in the East perma-
nently. His manager, E. C. Bidwell, ad-
mitted that though Mr. Griffith is pro-
ducing in the East, his activities are
concerned only with his own company,
and that his plans will not affect the
plans of the other United Artists.
John Fairbanks stated that with all
the improvements his brother Douglas
has been making on the Fairbanks plant,
it would be bad policy to abandon it at
this stage of the game to move East.
Speaking for jVIary Pickford, Studio
Manager Benson said that Miss Pick-
ford intended to remain in the West
permanently.
Edward Biby, in speaking for Chaplin,
said that Chaplin is located perma-
nently in the West and would not con-
sider any proposition to move his or-
ganization East.
United Picture Theatres OfBces in Los
Angeles.
According to an announcement made
a few days ago by William Alexander,
western division manager of the United
Picture Theatres of America, the gen-
eral offices and entire distributing or-
ganization of the United Theatres will
be moved from New York to Los An-
geles, making this city its permanent
headquarters. There are upward of
eighty officials and employes in the
New York offices, and most of these will
come West.
J. A. Berst, president, will perhaps
make his home in Los Angeles, as he
spends a great part of his time on the
west coast, on business connected with
the several producing companies making
pictures for his program.
Ince to Launch Ne\\r Stars.
Thomas H. Ince will present during
the coming 3-ear a series of productions
featuring Douglas MacLean and Doris
May as co-stars. Five plays and novels,
"Mary's Ankle," "What's Your Husband
Doing?" "23K> Hours Leave," "Behind the
Door," and "Some Honeymoon," have
already been purchased as screen vehi-
cles for these new stars. Miss May,
known as Doris Lee, has appeared in
several Charles Ray productions, and
Douglas MacLean has appeared as lead-
ing man for Mary Pickford, Enid Ben-
nett and other feminine stars.
New Lehrman Company.
Henry Lehrman, whose new studio in
Culver City is nearing completion, has
organized a producing company, and will
begin the filming of comedies within
two weeks.
Harry Sherman, manager of the com-
pany, has just returned from a trip to
New York, where he closed a deal in-
volving nearly a million dollars with
the First National Exhibitors for a se-
ries of twenty-four Lehrman comedies
at $40,000 each.
Lehrman will endeavor to produce at
least one comedy a month, he said, al-
though no time limit is set in the con-
tract.
To Supervise New Serials.
Joe Brandt, general manager of Uni-
versal serial productions, has arrived at
Universal City to supervise the start-
ing of two new serials, "The Broken
Idol," starring Eddie Polo, and the new
Marie Walcamp serial, which has not
yet been named. Brandt will also con-
fer with Director James W. Home on
the closing episodes of the Jim Corbett
serial, "The Midnight Man."
Mr. Brandt was accompanied by his
wife and little son, who will remain with
him during his eight weeks visit in the
West.
Comedian Suffers Injuries.
S. A. Aloorhouse, a member of the
Bull's Eye Motion Picture Company,
was seriously injured one day last week
while depicting an inebriated man rid-
ing in a tub-shaped car on an amuse-
ment concession at Venice, for scenes
in a comedy. The actor was thrown
from the car and tumbled down to the
platform of the concession. His skull
was fractured, and he sustained inter-
nal injuries.
Clara Horton Fails Off Boat.
While working in a scene on the
steamer Cabrillo, off the coast of Cata-
lina, Clara Horton was standing near
the deck where part of the railing had
been taken off, watching a "burial" at
sea for a Rex Beach production. The
steamer was rolling heavily, and one
of the rolls took Miss Horton clear off
her feet, throwing her into the ocean.
A sailor standing near jumped in after
her and brought her back on board be-
fore any great harm was done.
Bulk of Estate to Charity.
The will of the late Daniel Gilfether,
character actor in films, who died on
May 2, leaves the bulk of his estate,
valued at $10,000, to the Little Sisters of
the Poor, of Boston. A bequest of $500
was left to the actor's brother, Thomas
Gilfether, of Oakland, and several small
sums to fraternal societies, among them
the .Actors' Order of Friendship of New
York, and the Long Beach lodges of the
Elks and Knights of Columbus.
Directs Movies, Banks and Airships.
Cecil B. De Mille, director-general of
the Famous Players-Lasky Corporation,
and a director of the Commercial Na-
tional Bank of Los Angeles, is now also
a director of the Mercury Aviation Com-
pany, a new organization capitalized at
$250,000 for the purpose of establishing
Administration Building of the New Thomas H. Ince Studios at Culver City, California
1334
THE MOVING PICTURE WORLD
Mav31, 1919
passenger airlines between Los Angeles
and other cities on the west coast. Un-
til the passenger service warrants a
regular schedule, the company is install-
ing an aerotaxi service to take passen-
gers for short rides, and to teach the
art of flying. Besides the De Mille avia-
tion field at Melrose and Crescent ave-
nues, which contains one completed
hangar and another in course of con-
struction, the company has secured
other fields near Bakersfield and Fres-
no.
Purchases Selig Studio.
Harry I. Garson has bought the old
Selig studio in Glendale, which he will
improve and remodel for the use of the
Clara Kimball Young and the Blanche
Sweet productions.
For Boy Scouts Week.
Douglas Fairbanks and Charles Chap-
lin have agreed to direct each other in
a special movie comedy which they will
stage in the interests of the Boy Scouts
celebration to be held during the week
of June 14. Doug and Charlie are to be
enrolled as life members of the organi-
zation, which honor each has accepted
as a tremendous compliment from
Young America.
Preview.
"The Fighter," a six reel production
from the Clyde Westover story pro-
duced by the Lloyd Carleton Produc-
tions, was given a private showing to
the trade and press at Tally's Broad-
way Theatre on the evening of May 10,
at 11 P. U.
Honored Guest at Rodeo.
Marie Walcamp was the guest of
honor at the Fourth Annual California
Rodeo which was held at Sonora, Cal.,
on May 3 and 4. More than a thousand
Jess Willard in "The Challenge of
Chance."
The champion will bo seen in this feature
made by Continental Pictures of Chicago.
cowboys participated, and Miss Wal-
camp led the grand cavalcade around
the arena, participating in some of the
events and acting as judge in others.
At the grand ball on Saturday night
she led the grand march and gave inter-
pretations of some of the new dances.
Build Sets on Desert Island.
A crew of workmen left the Lasky
studio last week for the Santa Cruz
Islands to build special sets that will
be used for the filming of the J. M.
Barrie play, "The Admirable Crichton,"
which has been put into scenario form
by Jeanie MacPherson and which will
be directed by Cecil B. De Mille. Elliott
Dexter will play the title part, and Glo-
ria Swanson the leading feminine role.
Fatty's Team Loses and Wins.
The first game of the Vernon Tigers,
Fatty Arbuckle's ball club, with the San
Francisco Seals on May 13, was the oc-
casion of a number of baseball comedy
stunts being pulled off on the field be-
fore the regular game began by Fatty
Arbuckle himself, his leading woman,
Molly Malone, Al St. John and Buster
Keaton, all in the uniform of the Tigers.
Comedy balls and bats were used, and
the fans who had come early for the
game enjoyed the show immensely,
while the battery of cameras shot the
action from many angles. The Tigers
lost the first game to the Seals, but
they won the second day's game.
The Scream Club Party.
The Scream Club party given at the
Dome Cafe in Ocean Park by Clark
Irvine on the evening of May 10, was
attended by a large number of old
Screamers as well as many new ones.
The Scream Club is a purely social
organization whose members, composed
of writers, directors, publicity chiefs
and a few actors, gather together oc-
casionally to exchange chaff, witty re-
partee, and satirical remarks at each
other's expense for the sheer fun of
the thing. No dues are collected and
there are no formalities to be observed.
The next meeting will be held at the
Sierra Madre Club.
Three Poppy Comedies Ready.
The first showing of the new "Poppy"
comedies featuring Mack Swain, was
given at the California Theatre last
week by Harry Leonhardt, president of
the Poppy Comedy Company. The
comedies are a departure from the usual
slapstick and depend on plots and com-
plicated and humorous situations, that
develop the plot, to register. The come-
dies might be called polite comedies
with just enough impoliteness in them
to make people laugh.
The three films now ready are each
one reel in length and are entitled,
".Vmbrose's Day Off," "Herioc Ambrose,"
and "Daddy Ambrose." Lottie Cruse
plays opposite Mack Swain, the films
were directed by Harry C. Raymaker
and W. S. Frederick, and the photog-
raphy, which is worthy of special men-
tion, was in the hands of Park J. Ries.
The Poppy Comedies will be released by
the Frohman Amusement Corporation
through state rights exchanges.
Garrick to be First Run House.
Manager J. Halsell, of the (iarrick
Theatre on Broadway, has decided on
a policy for the future of showing first
run films of a semi-sensational nature.
"B.B." Means "Beauteous Blonde."
Also Bessie Barriscale, star of the "B.B."
features, released by Robertson-Cole
through Exhibitors Mutual.
"I find that the larger houses are
afraid to book films that are radically
dift'erent or melodramatic," says Mr.
Halsell. "They stick to a conservative
line of program because they must cater
to the masses and must play to capacity.
With a house like the Garrick, I can't
-expect to play to ever3-one in town, be-
cause I haven't the capacity. I can only
rijn pictures that appeal to a small class
of the public, and I mean to play to
those who like unusual stuff as long
as the supply of high class attractions
along this line holds out. There are
several mighty classy films of this kind
on the shelves in local film exchanges,
and I'm going to run them."
Vitagraph Wants Theatre.
Negotiations have been started by the
Vitagraph Company for a lease on the
Rialto Theater on Broadway, to be used
as a first run house of Vitagraph pro-
ductions. The Rialto is now being op-
erated by J. A. Quinn, who is in the
east for the purpose of launching a
new studio- proposition. The deal for
the theatre will probably not be closed
until after the return of Mr. Quinn.
Kehrlein Returns from San Francisco.
Emil Kehrlein, manager of the Kin-
enia Theatre, has returned from San
Francisco, where he has been visiting
a brother who is recovering from a sur-
gical operation.
Clune's Broadway Celebrates "Mothers'
Day."
"Mothers' Day" was celebrated at
Clune's Broadway Theatre by the addi-
tion of special music and other numbers
to the program, and by beautiful floral
decorations in the lobby and on the
stage of the theatre.
Studio Shots
F.VTTY AIIBUCKLE, new owner of the
Vernon Baseball Club, gave a dinner
at his home on May 10 to the sport
writers and editors of the Los Angeles
r.cwspapers.
Mr. and Mrs. Billy Parsons departed for
.\"cw York on May 8 in company with
May 31, 1919
THE MOVING PICTURE WORLD
1335
Isadore Bernstein for a five or six weeks'
stay on business connected with future
National productions.
Arthur Maude is appearing in a Monroe
Salisbury production under way at Uni-
versal City.
Director Joseph DeGrasse, Bert Siebel,
his assistant, and John Stumar, camera-
man, have departed from the Ince Studio
for New York, where they will stage a big
Apache story starring Dorothy Dalton.
Lloyd Ingraham is directing "What's
Tour Husband Doing?" featuring Douglas
MacLean and Doris May, at the Ince
Studio.
Frederick Bennett, former scenario chief
for Fatty Arbuckle, is now at Universal
City in the capacity of scenario writer
for Eddie Lyons and Lee Moran.
Dot Farley, after a severe siege of
ptomaine poisoning, is able to be about
again at the L-Ko studios.
Viola Dana has just started the pro-
duction entitled "The Microbe," from the
Henry Altimus story, under the direction
of Henry Otto, at Metro.
Irving Cummings has gone to Oakland
to fill a ten weeks' stock engagement,
after which he will return and start on
his year's contract with the Lasky Com-
pany.
Roscoe Karns, seen with Dorothy De
Vore in recent Christie comedies, is play-
ing with the Morosco stock company, but
will return to Christie's after the close
of his stage engagement.
Trixie Friganza, who is filling a vaude-
ville engagement in Los Angeles, has an-
nounced her intention of buying a home
in the vicinity of Filmland and of seri-
ously considering an offer that has re-
cently been made to her to appear in
pictures.
Billie Rhodes will make most of the
scenes for her new National production,
"The Blue Bonnet," in New York. Louis
Chaudet will direct, and Ben Wilson, Stan-
hope Wheatcroft, Irene Rich and AUene
Hale will be seen in important roles.
William Duncan, Vitagraph serial star,
suffered three broken ribs during the film-
ing of a football scrimmage for action in
a picture last week.
Ruth Roland, Pathe star, has left for
New York, and expects to have some
exciting announcements to make when she
returns.
Captain William D. Taylor, of the British
Army, who has seen service in France, has
returned to Los Angeles to resume his
activities as a director of Lasky produc-
tions.
Ethel Clayton is expected to return soon
from her trip to Japan.
John Fairbanks, brother of Douglas
Fairbanks, has purchased a lot 100 by 236
feet in Hollywood, upon which he intends
to build a $25,000 residence.
Members of the recently organized base-
ball nine at the Ince Studio are Charles
Ray, Douglas McLean, Niles Welch, Lloyd
Hughes, Otto Hoffman, J. P. Lockney, Fred
Niblo and Jerry Storm.
Kathleen Kirkham is a new member of
the Katherine MacDonald Company.
Mary McAllister, child star of ii,ssanay's
"Pants" and "Do Children Count," has
arrived in Los Angeles following a tour
of the West.
Luther A. Reed's first story for the
screen since his return from the army, "A
Favor for a Friend," has been begun at
Metro, with Emmy Wehlen as the star.
William S. Hart has announced that he
will remain in pictures for another year
at least.
Ruth Stonehouse, who has been work-
ing in '"The Master Mystery" in the East
and in "The Masked Rider" in Texas, has
wired orders for her house in Laurel
Canyon to be got ready for her, as she
is coming home within a few days.
H. H. Van Loan has just finished "Cash
on Delivery" for Bessie Barriscale.
William LaPlante, secretary and treas-
urer of the National Film Corporation, has
assumed active management of the plant
in Hollywood during the absence of Wil-
liam Parsons and Isadore Bernstein.
Alan Forrest, of the American Film
Company in Santa Barbara, has been
granted an interlocutory decree of divorce
on charges of desertion from his wife,
Ann Little, to whom he was married
in 1916.
G. Allen Williams, president, general
manager and star of the Kewpie Komedy
Kompany, was given a stag party by the
officials of his company in celebration of
his birthday last week.
Peggy May, an English actress, who has
been appearing in the stage production
of "The Better 'Ole," has come to Holly-
wood- to enter the films. Miss May was
one of the featured players in that first
classic of the films, "Cabiria."
"Romany Rye," which has just been
finished by Maurice Tourneur, has in its
cast Jack Holt, Pauline Stark, Lewis
Cody, Wallace Beery and Seena Owen.
L. C. Shumway, former leading man for
Marie Walcamp, has been given a good
part in "A Little Brother of the Rich," a
Universal production.
Ethel Shannon, a pretty titian-haired
girl from Denver, makes her film debut
in the new Bert Lytell picture for Metro,
"It's Easy to Make Money."
Lillian Gish has departed for Ne'w York
to take part in the D. .W. Griffith pro-
duction that is to be produced in the East.
Mr. and Mrs. Carter DeHaven have be-
gun production on a new^ comedy from a
story by Bob McGowan at National under
the direction of W. Seiter.
The Francis Ford Company has moved
into its new studio at Gower and Sunset
avenues, Hollywood.
The Sunshine Comedy baseball nine won
a 5 to 2 victory from the Lynwood team
at Exposition Park on May 11.
Maurice Tourneur has gone to New York
in search of new plays.
"The Petal on the Current," a Fannie
Hurst story, is being filmed at Universal
with Mary MacLaren as the star. Robert
Anderson is cast in the opposite role, and
Ina Claire and Fritzi Ridgway are in the
picture. Tod Browning is directing.
Walter Jolley is manager of the Metro
All-Cooties baseball nine, and is booking
Sunday games with teams of other studios
in Los Angeles. Last Sunday's game with
the Goldwyn Goldfish ended with a score
of 12 to 10 in favor of the Cooties.
Geraldine Farrar and her husband, Lou
Tellegen, arrived in Los Angeles on May
14 to begin immediately on a spectacular
film production at Goldwyn.
Earle Williams has completed "The
Hornet's Nest," from the novel by Mrs.
Wilson Woodrow, in w^hich Vola Vale is
his leading w^oman.
Louise Glaum will soon begin work as
star in the first of the J. Parker Read Pro-
ductions, with Ida May Park, former Uni-
versal director, in charge of the produc-
tion. Studio space has been secured at
the Ince plant in Culver City.
Lillian Ducey, who wrote the continuity
for "Cheating Cheaters," "Upstairs and
Down" and other recent productions, has
just refused a flattering offer for her ser-
vices from an Eastern studio.
Supporting Hedda Nova in "The Spitfire
of Seville," under direction of George Sieg-
man at Universal City, are Thurston Hall,
Leo Maloney, Claire Anderson, Lydia Yea-
mans Titus, Robert Gray and Manuel
Ojeda.
Cleo Madison, playing in the sketch,
"Victory," at the Mason Opera House this
week, is forming her own film company
and expects to be at work soon on a
screen production.
Priscilla Dean, who has been battling
with a siege of double pneumonia, has been
pronounced out of danger by her physi-
cian.
When Mary Pickford entered her sub-
scription at the Hollywood Bank for $100,-
000 worth of Victory Bonds, it brought her
total of war bonds of all five issues up to
more than $600,000.
Ethel Lynne, Christie comedienne, Is
taking her first vacation in four years,
and has gone to visit her family on a
ranch near Fort Worth, Texas.
Albert E. Smith, president of Vitagraph,
has returned to New York, after a month
spent at the West Coast studio in Holly-
wood.
Richard Barthelmess has gone to New
York to take part in the new Griffith
production.
Christie Secures Thomas Ricketts.
Thomas Rickets, well known motion
picture director and former stage actor
of repute, has been secured by Al E.
Christie to play a leading role in the
third of the Christie Specials, produc-
tion of which has just been started. In
the special cast with Fay Tincher are
Mr. Ricketts, Harry Ham, Katherine
Lewis, Eddie Barry and Patricia Palmer.
Earle Williams Solves the H. C. L. in "A Rogue's Romance."
The Vitagraph star could live in the B ronx and have his rent raised once
week after this haul in his newest feature.
1336
THE MOVING PICTURE WORLD
Mav 31, 1919
TO SHOW VITAGRAPHS SOUTH OF LINE
Alarcon to Exhibit in Mexico, Guatemala and
San Salvador— Would Amend Mexican Copyright
UNDER management of Senor J. de
la C. Alarcon, general manager of
the International Amusement Com-
pany, which owns six theatres at El
Paso, Vitagraph films are going to be
exhibited in Mexico, Guatemala and San
Salvador.
Senor Alarcon was in Dallas May 18
and discussed plans for his new venture,
which calls for the opening of film ex-
changes by the International at Mon-
terey, Mexico City and Juarez. He has
arranged for the exhibition throughout
the Mexican republic of several hundred
new pictures with titles in Spanish. In
places where the express service can-
not be relied upon the film boxes will
be forwarded by special messenger.
Senor Alarcon has the assurance that
Mexican government officials will fur-
ther his enterprise, especially since
many of the films to be exhibited are of
an educational nature. Should the busi-
ness experiment prove a success, film
exchanges will be opened in Yucatan,
Tampico and Vera Cruz.
Mexicans Strong for Serials.
"I believe that Mexico offers a great
opportunity for film exhibition," says
Senor Alarcon. "The Mexicans are hu-
man like everyone else and prefer to see
really good pictures rather than the junk
which they have been forced to witness
of late years. With the exception of
the Universal service there are hardly
any films of merit in the republic. I
find that the Mexican theatre fans are
long on serials. In theatres where they
have a hard time getting any films they
run the entire fifteen episodes of a serial
in a single day. This system I am go-
ing to avoid. I plan to allow exhibitors
to run at the most three episodes a day
for five days. There is no money in
running the serial at one sitting accord-
ing to the present Mexican system."
Seek Amendment of Copyright Law.
Senor Alarcon has just returned from
New York, where he has been endeavor-
ing to get the co-operation of some of
the large producing companies in an
effort to get the Carranza government
to amend the Mexican copyright laws
as affecting films.
"The Mexican copyright law was pass-
ed when there were no films on gen-
eral exhibition," Senor Alarcon says. "It
lists films with books to be copyrighted,
declaring that two copies of each film
or book must be filed with the patent
office. Now, while it does not cost much
to file a couple of copies of a book, it is
an expensive matter to leave two copies
of each film at the patent office.
"We believe we can secure an amend-
ment whereby two copies of the synopsis
of the film can be filed. We have made
formal request of the Carranza govern-
ment for such action, which if taken
will mean a better opening for high class
films in Mexico. I believe there is, a
great future in the film business in
Mexico and that is why I am getting
on the ground early with my film ex-
changes. I know that hundreds of
others will follow."
How Exhibitor Passed
Word About "Our Teddy"
MANAGER LEE, of the Opera
House, Lamar, Col., is convinced
that the proper way to put over a
big feature picture in a small town,
when you really believe you have some-
thing good, is to get your publicity and
advertising aids started well in advance
of the booking date, then show the pic-
ture for as long a run as possible. Lee
used these methods in showing "Our
Teddy," the McClure authorized Roose-
velt picture, and the success which he
scored has led him to make it a per-
manent policy.
Weeks before "Our Teddy" was billed
to show in Lamar, Manager Lee made it
a point to come out on his stage every
evening and announce to his audience
that the Roosevelt film was coming and
that it was a first class attraction.
Manager Lee's patronage is drawn not
only from' the people of Lamar, but
largely from the farmers and miners in
the outlying country districts. His idea
in telling his folks about the production
so far in advance was to insure the cir-
culation of the news among his patrons
living some distance from town.
Lee backed his announcements with
front-page advertisements in the Lamar
newspaper, which has a large circula-
tion in the surrounding country. The
result was that the Lamar Opera House
was packed at every performance of
the picture and movie-goers in the town
proper formed only part of the large
audience which attended. The Fords,
wagons, and saddle horses parked out-
side Lee's theatre explained where the
rest came from.
Hackensack Has Too Many
Theatres for Population
HACKENSACK, N. J., has a popula-
lion of 16,000. Theatres in the
town are the Lyric, Eureka, Bijou,
Star and Royal, with a combined seating
capacity of 3,200. Hugh Otis, of the
Lyric Theatre, who has been in the
town about six years, believes there are
too many houses in the city for the
number of movie patrons. He claims
they have no population from which to
draw outside of Hackensack. Surround-
ing cities, such a Bogota and Ridgefield
Park, all have theatres of their own
and as the carfare is 7 cents they will
not come to Hackensack.
Mr. Otis claims that not over 10 per
cent, of the population attends the
theatres in Hackensack. He also believes
in higher prices for the productions in
the bigger theatres. He can remember
the time when he could get the service
for $75 a week in Hackensack, and now
a minimum is $75 a day.
Sam Newton, Jr., is manager for the
Eureka Theatre Company, owning the
Eureka Theatre, a new house costing
$60,000, seating about 1,000, which
opened March 10 to a good business
with Nazimova in "Out of the Fog."
The Eureka is a very neat little house,
has a Wurlitzer organ, costing $10,000,
and caters to a select crowd. The writer
visited all the other theatres and only
found the theatres partly filled.
What a Chameleon Mabel Normand Is! — A Pacifist on the Left and a Fighting Wildcat on the Right.
She's excused for this disagreement in traits, since the picture is "When Doctors Disagree," a Goldwyn.
May 31, 1919
THE MOVING PICTURE WORLD
1337
ILLINOIS IS ALL SET FOR CONVENTION
Dr. Atkinson Addresses Distributors in St.
Louis — Prominent Men to Speak on Censorship
DR. SAM ATKINSON, field secre-
tary of the Motion Picture Asso-
ciation of Illinois, returned Tues-
day morning. May 13, from St. Louis,
where he addressed a large gathering
of exchangemen, traveling salesmen in
southern Illinois territory and exhibi-
tors, at the Elks Club, the previous
day. He advised the writer that quite
a number of southern Illinois exhibitors
were not present; but the traveling
salesmen at the meeting were instructed
to call on every exhibitor in that sec-
tion and impress them of the importance
of getting in touch immediately with
their local representatives in the Legis-
lature and of attending the convention
at Springfield, Tuesday, May 20.
Dr. Atkinson was much pleased with
his reception and with the work accom-
plished. He discussed the censorship
question with the editors of the St.
Louis Globe-Democrat and the Republic
and found them willing to assist in de-
feating the Buck bill by writing edi-
torials against its passage.
There are 478 picture theatres in the
Illinois territory tributary to St. Louis,
and every exchange manager in the cit^-
sent out special letters to his exhibitor
patrons enjoining them to get imme-
diately in touch with the chairman of
the Illinois Motion Picture Association
in each senatorial district. Each of
these chairmen has been advised to
instruct the exhibitors to call at once
on their state representatives and bring
all pressure possible to induce them to
vote against the proposed bill. Ex-
hibitors were specially instructed to
reach any member of the judiciary com-
mittee in their districts and to exert
all possible influence against state
censorship.
Incoming Reports Encouraging.
At the time of writing, the reports
coming into the headquarters, in Chi-
cago, from all parts of the state are
encouraging. Dr. Atkinson has informed
me.
At the hearing given the proponents
of the Buck bill before the judiciary
committee at Springfield, Wednesday,
May 14, there were present from Chi-
cago the Rev. Father Dineen, the Rev.
VV. S. Fleming and Second Deputy of
Police Frazier. Each of these spoke
in support of the bill, and also pleaded
for "home rule" in Chicago, so far as
censorship of pictures is concerned.
They declared themselves at the close,
however, as being strongly in favor of
state censorship, even if the bill be not
so amended as to permit Chicago the
right to censor the films shown in her
own territorj'.
In his remarks Father Dineen espe-
cially opposed Wild West films, which
he holds show scenes in barrooms and
numerous gun fights, which tend to
make criminals of young people. He
also condemned sex photoplays.
All indications point to a large at-
tendance of exhibitors from every part
of the state, on Tuesday, May 20, at
Springfield. At a meeting of the F. I.
L. M. Association of Chicago, at the
Hotel Morrison, Friday, May 16, every
member pledged himself to be in Spring-
field on that date. The same spirit
applies to the exchange managers in
St. Louis.
Prominent Men to Attend.
An imposing list of speakers will
present the moving picture side of the
censorship question before the judiciary
committee of the Legislature, on the
date mentioned. On the list are Walter
E. Irwin, chairman of the executive com-
mittee of the N. A. M. P. I.; Paul H.
Cromelin, a director of the same or-
ganization ; Gabriel L. Hess, chairman
of the censorship committee of the N.
A. M. P. I.; Charles C. Pettijohn, of
Indianapolis, who so ably conducted the
fight against the Sunday closing of pic-
ture theatres in Indiana; Peter J.
Schaefer, Illinois director of the M. P.
E. L. of A.; Dr. Sam Atkinson, field
secretary for Illinois ; Louis F. Jacob-
son, general counsel in Illinois for the
N. A. M. P. L; Miss Rose Tapley,
special representative of Famous Play-
ers-Lasky Corporation . for better pic-
tures, and Mrs. C. H. Keough, a former
member of the Chicago board of educa-
tion and prominent in women's organ-
izations throughout the state.
The Rev. Father Dineen, the Rev. F.
L. Fleming and Second Deputy of Police
Frazier have given out that they will
also be present at this hearing.
A brief story of the hearing is told
on another page.
Choynski, Arbuckle & Wolfe
to Build $250,000 Theatre
MA. CHOYXSKI, of the exhibit-
ing company of Choynski, Ar-
•buckle & Wolfe, which owns a
circuit of picture theatres in Chicago,
including the Newberry, Oakley, Strand,
Monroe Salisbury, in Universal's "The Sleeping Lion," Isn't Slumbering When It Comes to Battle.
This latest Salisbury feature, produced under the tentative title of "The Open Road," has a wealth of action and dramatic
force, as the above scenes indicate.
1338
THE MOVING PICTURE WORLD
May 31, 1919
Vision and the Palace, informed me
the other day that his organization has
begun work on the erection of a big
modern theatre that will seat about
2,500 persons. The site is on Division
street, between Robey and Hoyne
streets, opposite the Strand Theatre,
and the new structure, including the
ground value, will represent an invest-
ment of $250,000.
The owners have been engaged ex-
clusively in moving picture theatres for
many years, and Mr. Choynski takes
pride in the fact that they made their
first money in the Palace Theatre, which
seats only 209 persons. This house is
looked on as the mascot of the com-
pany, and it is still running to a paying
business at 5 cents a throw. Year in and
year out, for some time in the early
days, the Palace showed a profit of
over $500 a week, and as this mounted
up to a considerable sum as time passed
other theatres were built and success-
fully run. The present venture of the
owners is largely due to the little Palace,
which always will be operated at 5 cents
admission.
The new house, which has not yet
been named, will be constructed by
Architect Alexander Levy, who has built
a number of modern picture theatres in
Chicago. Among these are the Broad-
way-Strand, Twelfth street and Ash-
land; the Marshall Square, Twenty-
second street and Marshall Boulevard,
and the Brighton, now being erected
at Archer and Kedzie for a Polish
society.
"Our new house will be conducted on
a thoroughly modern plan," said Mr.
Choynski. "We will have a modern
orchestra of twenty or twenty-five
pieces, and our presentation of pictures
will be thoroughly up to date. The
prices will be 22 cents (including tax)
and up, according to the program of-
fered. The most expensive seats will
be on the mezzanine floor, which will
seat about 250.
"A prominent feature of our policy
in managing the new house will be the
special attention paid to the comfort
and satisfaction of our women patrons.
We expect to open the house next
Thanksgiving Day."
Early to Represent International.
Walter R. Early, well known in Chi-
cago film circles, came into the city
from New York Monday, May 12, and
will make his headquarters with Uni-
versal, in the Consumers Building, while
acting as special representative of the
International Film Service in the Middle
West. Mr. Early will represent the
Hearst News, Universal Current Events
and the International News, all of which
are released through Universal.
Mr. Early was formerly manager of
Universal's Jacksonville branch for two
years and he has been engaged in work
at New York for the same organization
for some time. He will bring on his
family from Jacksonville to this city
about June 1.
Notes on Lubliner & Trinz Circuit.
Joseph Trinz, of Lubliner & Trinz, an-
nounced last week that his firm is about
to rebuild the Knickerbocker Theatre,
at 6225 Broadway, so as to increase the
seating capacity from 1,000 to 3,000. The
vacant lot at the rear of the house has
been secured, and while work on the ad-
dition is being carried on the regular
shows will be given in the old house.
When this is finished the old building
will be thoroughly renovated, the work
occupying about two months. The house
will be closed for the time named.
At the reot)ening an augmented or-
chestra will be installed and the admis-
sion prices will be raised.
Mr. Trinz also gave out that their
fine Covent Garden Theatre, on North
Clark, near Wrightwood, will be given
a thorough interior renovation, in the
near future, and that the work will be
carried on without interfering with the
regular shows. About $25,000 will be
expended on the improvements.
Universal Employes Celebrate.
I. L. Lesserman, manager of Univer-
sal's Chicago office, entertained the
members of his staff and their near rela-
tives at headquarters, on the fifteenth
floor of the Consumers Building, Satur-
day evening, May 17. The hallway for
the entire width of the building was
gaily decorated with the national colors,
the occasion being the seventh anniver-
sary of the founding of the Universal.
The main object of the gathering was
to establish closer relations between
the members of the Chicago working
force, and to discuss freely means and
ways whereby greater things may be ac-
complished for the organization in Chi-
cago and adjoining territory.
Abe Stern, of the L-Ko and Western
Producing Company, spent Tuesday,
May 13, in the city on his way from
New York to Los Angeles. He is en-
thusiastic over the production of "Elmo,
the Mighty," which will be released in
the near future, and hinted at other big
things in which his company will be en-
gaged. He also referred to several ani-
mal two-reel comedies which have just
been completed and which he believes
will prove to be great mirth-raisers.
Harry Levey, industrial manager for
Universal, accompanied by four of his
staff, was in the city for several days
last week looking over the field for
prospects in his department.
R. V. Anderson, manager of news sales
prornotion for the International Film
Service Company, Inc., was also a vis-
itor last week, looking after the inter-
ests of the Hearst weeklies.
Chinese Build Theatre; Make Pictures?
Residents of Chinatown in Chicago
are to have a picture theatre of their
own in the near future if the plans of
one Louis Sing prove successful. He
has already approached several Chinese
merchants of the city on the matter, and
it is said options have been secured on
several likely vacant plots in Chinatown.
A stock company, capitalized for $100,-
000, is now being organized, and it is
expected that work on the Chinese the-
atre will be under way shortly.
Mr. Sing and his associates will not,
however, content themselves with the
mere building of a picture temple that is
expected to seat over 1,000 persons; they
aim at making their own pictures, espe-
cially funny ones. The Chinese, Mr.
Sing says, do not care for pictures in
which the American female vampire
appears, nor for sex pictures of an}'
kind. They are very fond of Charlie
Chaplin and Fatty Arbuckle, and are
sorry there are not more of them. They
also favor war pictures in which Japan-
ese and Chinese figure as the com-
batants, and Mr. Sing expects to have
some of these homemade by his own
producing company.
Once a week a Chinese drama with
Chinese actors will be given to vary the
program; also vaudeville once in a while,
and singing and musical acts by talented
people.
Bill Parsons Presents Bill Parsons in Person as One of the Bathing Beauties.
Scheduled to appear In this role only in his Capitol comedy, "Circumstantial
Evidence," distributed by Goldwyn.
William L. Sherry Service Notes.
George M. Montgomery, Western dis-
trict manager for William L. Sherry, re-
cently appointed Harry E. Strickland
manager of the St. Louis office and J.
N. Poland manager of the office in
Kansas City. Both these men have had
wide experience and have managed im-
portant exchanges in various territories
for a considerable time past.
Mr. Montgomery also announces that
in addition to Mr. Sherry's big star
productions under way, the Burlingham
travel pictures will be released at the
rate of one a week, beginning Monday,
May 26.
May 31, 1919
THE MOVING PICTURE WORLD
1339
POLICE TESTIFY FOR SUNDAY MOVIES
Tell New York State Mayors' Conference That Moral
Atmosphere Has Been Bettered in Many Cities Where
Shows Are Permitted— Question as to Proper Fees
THAT the operating of motion pic-
ture houses on Sunday in a num-
ber of cities in New York State has
had the effect of bettering the moral
atmosphere, particularly among the
young men and women of the cities, is
evident from replies which are now be-
ing received by the State Mayors' Con-
ference headquarters of Albany in ans-
wer to a letter sent out last week to the
chiefs of police of such places, asking
them to give their own opinion as to
whether or not Sunday shows have been
detrimental and have worked at cross
purposes to the police. Thus far every
reply which has reached the hands of
Secretary Capes speaks in the highest
terms of what really has been accom-
plished by the Sunday moving picture
performances.
Decrease in Misdemeanors.
Take the city of Jamestown, for
instance, the chief of police has in-
formed Mr. Capes that the Sunday mo-
tion picture shows there have served to
rid the streets and corners of young
men who formerly congregated on Sun-
day evenings, and that it was noticeable
that as the weeks have passed these
young men have become regular patrons
of the show houses and that there is no
more trouble from men of this type
annoying women who passed. Further-
more, the chief of police expressed the
belief that the atmosphere of the city
was perceptibly raised by the type of
pictures being shown. There has been
a decrease of misdemeanors which
might possibly have continued had it
not been for the opening of Sunday
shows which serve to entertain young
men and women in a clean and attrac-
tive manner. There has been no case
of any burglary being inspired by
movies, this contention having been one
of the points in the argument against
Sunday motion picture shows and the
needs of censorship in this state.
Mayors Are Seeking Facts.
Similar letters have been received from
Lacakawanna and other places about the
state. The Conference of Mayors, while
taking no sides in the present discus-
sion, which is being waged in many
cities, is, however, collecting data for
the use of these cities which will furnish
them authentic information as to the
effect of Sunday motion picture shows
in the various municipalities, the amount
of tax which is being charged by cities
enjoying Sunday shows and likewise
what provision is being made towards
guaranteering the residents of a city
that the pictures will measure up to a
given standard.
A new feature has arisen, however,
during the past week. Organized labor
is taking an active interest in the efforts
on the part of the cities through their
municipal governing bodies to settle the
question as to whether or not the res-
idents shall enjoy Sunday shows. In
Oswego, organized labor is demanding,
and has secured, the provision of one
day of rest in seven, a feature which
By C. L. Grant
many now think should have been in-
corpoVated in the bill.
License Fees for Sunday Shows.
Schenectady, which has been more or
less in the limelight on the question of
Sunday movies for two or three years
past, on account of the fact that the
shows were closed through action on the
part of the courts, is now seeking to
reopen its show houses on Sunday and
through the State Conference of Mayors
is seeking much information with the
idea of enacting a most comprehensive
city ordinance.
The ordinance,, as it has now been
drawn up, provides that the proprietors
of the theatres should pay a license fee
based on seating capacity and the prices
charged for admission, and also states
that the picture to be shown on Sunday
must be announced to the Mayor three
days previous in order that he may pass
on the merits of the film.
The first flat rate in connection with
the license fees is based on the seating
capacity of the house regardless of the
attendance, the rate being 20 per cent,
of the capacity up to 500, at the rate of
admission charged. In addition, there
is a proposed levy of $2 for every 100
persons admitted over a capacity of .500.
In the case of theatres seating 500 and
charging 10 cents admission, the first
levy will be $10 a Sunday. The price
of admission is not to be advanced over
that charged on other days of the week.
Where different prices prevail for seats
in a theatre, the flat assessment is to
be based on the maximum' price of ad-
mission.
Sunday Show Fight in Watertown.
One of the hottest fights being waged
in any city in New York State at the
present time in settling the question of
Sunday motion picture shows, is taking
place in Watertown, with the outcome
apparentlj' an even toss-up. The city
has a resident population of 30,000 served
by a half dozen motion picture houses,
which have always enjoyed a good
business. In addition, there is a large
outlying population which the shows m
Watertown attract.
Practically every church in Watertown
had special sermons on May 18 against
Sunday movies, these being what might
be termed "opening guns" in the present
campaign. Those opposing the proposi-
tion voiced the opinion that the existing
sentiment among the church going public
is sufficiently large to influence the com-
mon council not to pass the measure.
On the other side of the fence, how-
ever, over 6,000 persons have signed
petitions, asking the city fathers to ac-
cord Watertown Sunday shows from
now on.
Jamestown City Fathers
Split Over Sunday Opening
AN open split has occurred in the
city administration of Jamestown,
N. Y., with the question of Sun-
day moving picture shows as the divid-
ing wedge and the mayor and alder-
men on opposite sides of the fence.
Feeling is running high and it is openly
avowed that new fusion parties will be
organized, the political structures of
which shall be builded straight up from
the plank in their platforms favoring
or opposing Sunday amusements.
As an evidence of the way the public
feels, the largest number of voters who
ever went to the polls in a local elec-
tion voted on a referendum of the ques-
tion. As the result of hard campaign-
ing ordinances were introduced in the
Common Council, one to forbid and the
other to permit such exhibitions. Real
fireworks began when they passed the
ordinance forbidding any form of Sun-
day amusement, specifically mentioning
the moving pictures.
Mayor Carlson immediately called a
special election on the straight ques-
tion of whether Sunday moving picture
shows and baseball should be permitted
or forbidden. The result was that the
number of votes cast exceeded those of
any previous election. Sunday amuse-
ments won their day by more than two
to one.
24-Sheet Booming Pioneer's "Boomerang" with Henry B. Walthall.
1340
THE MOVING PICTURE WORLD
May 31, 1919
the wives, sisters and sweethearts of
'BIG FOUR" TO CIRCULATE OWN FILMS SI SSij;i:%xcSa„g.m:„: du.ribu
tors, producers and others identified
United Artists to Open Distributing Depots in
Key Cities — Abrams Names Staff to Head Sales Body
HIRAM ABRAMS, general manager
of United Artists Corporation, let
it be known this week that plans
are under way for the establishing of
fifteen distributing depots, as the "Big
Four" branch offices will be called, in
the most important film centers of the
country— New York City, Philadelphia,
Washington, Boston, Pittsburgh, De-
troit, Chicago, New Orleans, Minne-
apolis, Kansas City, Denver, San Fran-
cisco. Los Angeles, Seattle and Dallas.
Following its first release, a Douglas
Fairbanks picture, on September 1,
United Artists Corporation will release
its Marv Pickford productions, its
Charlie Chaplin productions, its Doug-
las Fairbanks productions and its D.
W. Griffith productions. As announced
last week, these pictures will be put out
on the basis of straight open booking,
the "Big Four" being committed to
rental by the single picture only.
Sales Force Executive Sta£f.
Mr. Abrams also made public the names
of the executive staff he has chosen to
head his sales organization. Ralph O.
Proctor takes the'post of assistant gen-
eral manager. Mr. Proctor brings to
the organization some twelve years of
experience in every phase of the filrn
rental business, with several years of
exhibitor experience as a foundation.
Kenneth Hodkinson has been appoint-
ed business manager and assistant to Mr.
Abrams. Mr. Hodkinson has had a
number of years of experience in the
exchange end of the business, both on
the Pacific Coast and in the East.
William W. Hines carries to his post
as sales manager the experience of
twenty years in the theatrical and mo-
tion picture business.
Lazarus Advertising Manager.
Paul X. Lazarus has been appointed
advertising and publicity manager. Mr.
Lazarus goes to United Artists Cor-
poration after a number of years in
similar work in the film field. For ten
j-ears prior to his connection with the
motion picture business he was on the
advertising and promotion end of the
publishing business, some five years of
that time being spent with the Hearst
group of magazines.
Mr. Abrams stated that he would soon
be ready to announce the names of his
sales managers who are to be in charge
of the fifteen depots. Pending the an-
nouncement of the opening of these of-
fices all the business of the company and
the advance bookings of the first Fair-
banks release for September are being
handled at the home office on the ninth
floor at 729 Seventh avenue. New York.
Dinner to Sunday Movie
Champions Will Sparkle
EVERYTHING points to a big time
when on Wednesday evening, June
18, at the Waldorf Astoria in New
York a banquet will be tendered by the
Motion Picture Industry of the State
of New York, to Sydney Cohen, Charles
L. O'Reilly and Samuel I. Berman in
recognition of their successful efiForts
to legalize the showing of motion pic-
tures on Sunday.
William Fox is devoting as much time
as chairman of the Committee of Ar-
rangements in making a huge success
of this affair as he does in perfecting
a plan to encircle the globe with a new
series of pictures.
Among the features of the evening
will be a dance after the banquet in
which hundreds of the most noted
screen and stage stars and celebrities
will participate. Already many of the
boxes in the Grand Ball Room of the
Waldorf Astoria have been engaged by
screen stars.
Another unusual feature of this affair
will be the permitting of ladies to dine
at the tables with the gentlemen ; thus
with the industry will be afforded a
chance to reap the benefit of the influ-
ence of universal sufiErage by getting in
on the ground floor. To those ladies
who come only for the dancing, tickets
will be sold for two dollars and fifty
cents each.
Invitations will be sent to all the ex-
hibitors in the State of New York and
already a large number of up-state man-
agers have signified their intention of
attending. The seating capacity of the
ball room at the Waldorf is 2,000 and it
is expected to be taxed to capacity..
The committee has a number of sur-
prises for the delectation of the guests
which are expected to make this testi-
monial dinner to Messrs. Cohen, O'Reilly
and Berman one that will be remem-
bered for rears to come.
SUCCESS MARKS FIRST PICTURE FORUM
Boston Audience Inspired to Heated Discussion
by Exhibition of Film, "My Own United States"
THE first motion picture forum was
tried out in a Boston school cen-
ter, Tuesday evening. May 13, un-
der the auspices of the Open Forum Na-
tional Council and the Service Unit of
the Boston Young Men's Christian
Union, under the direction of E. B.
Mero. The eight-reel reproduction by
Arnold Daly of "My Own United States,"
based on the well-known story, "The
Man Without a Country," by Edward
Everett Hale, furnished the theme of
the evening. To meet the requirements
of a forum, the picture had to be con-
densed to four reels. The audience
joined in patriotic songs thrown upon
the screen, and slides were also used,
displa3-ing patriotic sentiments and pic-
tures.
George W. Coleman, president of the
Open Forum National Council, explained
the idea of using a motion picture in
place of a speaker in furnishing the ma-
terial for an open forum discussion. He
pointed out that this was a new social
invention which might be as significant
and far-reaching in its consequences as
the forum idea itself.
Picture Furnishes Good Theme.
An audience of about 500 representa-
tive citizens, who had responded to spe-
cial advertising for the occasion, indi-
cated keen interest in the experiment
that was being worked out. The discus-
sion following the presentation of the
picture lasted for forty minutes and
demonstrated that the motion picture
is fully capable of presenting a serious
theme in a fashion that will stimulate
and provoke genuine public discussion.
Individuals in all parts of the hall — men
and women — made virile and pertinent
comments and asked questions which
were thrown back by the chairman for
the audience to answer. Both radical
and conservative viewpoints were hotly
pressed. Patriotism in its broad aspects
was frankly discussed from the point
of view of the native-born American and
the unnaturalized immigrant, in the light
of war conditions and also in times of
peace. No one took more than two or
three minutes. Everything was done
with dignity and in orderly fashion in
spite of the fact that the most intense
feeling was aroused by the opposing
points of view that were so earnestly
presented.
Those who are familiar with the rap-
idly growing and widespreading forum
movement will appreciate the sig-
nificance of this successful experiment
and see how readily it will extend the
possibilities of forum work a hundred
lold.
Both the Letter of the Law and the Spirit of Love.
Olive Thomas and William V. Mong in Triangle's "Love's Prisoner.'
May 31, 1919
THE MOVING PICTURE WORLD
1341
LONDON THE WORLD'S FILM BOURSE?
John D. Tippett Productions Based on the Premise
That International Distribution of Pictures Will Be
Dominated by English Interests— Opposing Views
THE silence surrounding B. P.
Schulberg's recent _ resignation
from the United Artists Corpora-
tion to identify himself with a new
English film distributing company, as
he^at that time stated is now dispelled
in the announcement of John D. Tippett
Productions, a corporation just created,
which will operate ^1- d-tributing de-
oots throughout the world, and the prin-
cipal of which is John D. Tippett man^
aging director of the Transatlantic F Im
Company, Ltd., of London, which is the
EuZean cor;ollary of the Universal
Film Manufacturing Company of Amer-
''^Mr Tippett is known throughout Eu-
rope as one of the prominent film ex-
ecutives abroad. He left America or
England six years ago and inaugurated
and conducted the European distribution
of the Universal pictures. He founded
the Transatlantic Film Company for
this purpose, and has smce niade this
trademark a potent factor in European
film circles.
Tippett Well Established Abroad.
He is the only American in the his-
tory of the motion picture industry to
op7rate consistently throughout Eu^oj^e
through his own offices. Other Amen
can concerns have been following the
practice of combining with European
film houses for this purpose.
The plan of John D. Tippett Produc-
tions is to operate distributing offices
in all the principal cities of the world,
with its chief office in London. .Imme-
diately upon his arrival in America Mr.
Tippett engaged B. P. Schulberg . as
manager of the enterprise in America.
With this combination of interna-
tional film experience it is said that the
Tippet forces contemplate the construc-
tion of an international film company
which will be of service to the industry
on both sides of the Atlantic with an
international exchange throughout the
civilized world. Mr. Tippett believes
that London is the natural capitol ot
the commercial branch of the filni in-
dustry, and that in the future the Eng-
lish film mart will dominate the moving
picture markets of the world.
His Location Backs His Theory.
In selecting London as his chief base
of operations, therefore, he is only con-
sistent with his theory that the com-
mercial future of the industry will be
dictated from the British capitol. It
is said that the motivating reason for
the creation of John D. Tippett Produc-
tions is his recognition of the trend m
film circles which is leading the motion
picture toward special production indi-
vidually exploited.
In line with this thought, in a state-
ment which he left for the American
trade press just before he sailed for
London a few days ago, Mr. Tippett
"For a long time it has been borne
in upon us in Europe, as it must have
been upon the trade in America, that
the new era of special productions dis-
tributed on an individual basis, with
each picture considered as a unique and
distinctive attraction, is fast approach-
ing, if not indeed already here. _ Under
these circumstances, any far-seeing film
executive would be induced to adjust
his organization to adapt itself to the
new system of specialized distribution.
Therefore, in taking this radical step, I
am doing what any far-sighted business
man would do, with the dawn of a new
distributing regime showing itself so
clearly over the film horizon. '
"There is another very important fac-
tor in the situation which 1 believe is
not being given sufficiently serious con-
sideration by American film men — that
is, the necessity for recognizing Lon-
don in the future as the center, from a
commercial viewpoint, of the film activi-
John D. Tippett
Managing director of John Tippett
Productions, London.
ties of the world. Geographically and
financially situated as it is, nothing that
I can foresee can disturb the conclusion
that London is the logical bourse of the
film industry.
"This statement may cause a contro-
versy among film men in America, but
I am prepared to meet such a contest
of opinion with facts that are beyond
dispute. London will undoubtedly domi-
nate the film markets of the world in
the future, because the European mar-
ket, now that the war is over, will as-
sume more and more importance to the
American producer, and London is the
natural key to the entire European film
situation.
"It will be part of our plan to acquire
all foreign rights, outside of United
States and Canada, to the most meri-
torious American subjects obtainable.
and to introduce into America the most
ambitious film offerings of Europe, thus
maintaining the first eflfective interna-
tional film exchange ever established,
and the only one ever devoted to this
single purpose.
Glad He Has Ben P. Schulberg.
"I am deeply gratified to have been
able to secure the services of B. P.
Schulberg to manage our affairs in
America. His personal integrity and
long and conspicuous standing in the
film industry in the United States be-
speak that high standard of business
ethics with which we will manage our
offices throughout the world, so that
any transactions with us will be not
only a profitable, but a pleasant, pro-
cess."
Mr. Schulberg is now arranging for
the inauguration of distributing offices
in South America and the Orient, and
the company began active operations
immediately upon Mr. Tippett's return
to London, where he arrived May 17.
Is New York Really in Danger?
Mr. Tippett's statements that London
is to become the "logical bourse of the
film industry" and that "London will un-
doubtedly dominate the film markets of
the world in future," caused Moving
Picture World to occupy the little time
that remained before going to press
(after receiving from Mr. Schulberg the
foregoing matter) in questioning a few
leaders of the industry on the subject.
Americans whose business interests cen-
ter in this country are not apt to be-
lieve that the center of film activities is
likely to move from New York, for dis-
tribution, and Los Angeles for bulk of
manufacture.
F. B. Warren Knows Differently.
Fred B. Warren, general manager of
W. W. Hodkinson's interests, expressed
himself as skeptical to a degree. Mr.
Warren has had an abundance of ex-
perience in the export field as well as
in domestic distribution of films. He
has traveled South America from end
to end and knows the foreign field as
well as he does the details of produc-
tion and distribution here at home. Mr.
Warren doubts very much whether Lon-
don will ever dominate the world situa-
tion. With the Government showing
proper appreciation of America's export
opportunities, he is of the opinion that
the United States and New York will
not be disturbed in film supremacy.
J. D. Williams Locates the Center.
James D. Williams, manager of First
National Exhibitors' Circuit, who has
traveled the world round a half-dozen
times; who "put films on the map" in
Australia and who knows the export
business in minute details declared:
"The center or pivotal point of any
industry is at the center of production.
Grand Rapids, Mich., is the furniture
center of the United States because it
operates the greatest furniture manu-
1342
THE MOVING PICTURE WORLD
factures in the country. Detroit is the
center of the automobile industry.
"London may have certain geograph-
ical advantages as a shipping and dis-
tributing point, for world commerce in
films, but it lacks climatic essentials
which bar it as a logical center for pro-
duction. Los Angeles is the pivotal
point in the motion picture industry.
As the chief producing center, it is the
very heart of the industry.
"I do not believe the time ever will
come when foreign producers will com-
pete successfully with American pro-
ducers in providing screen entertain-
ment for the American public. Much
more than half of the total footage pro-
duced in the world is made in America.
"And on the premise cited in the first
sentence, that the center of majority
production in any industry always is
the pivotal point for that industry in
national or international commerce, the
United States, with a film consumption
many times greater than that of any
other nation, and with output accord-
ingly in volume, will always be the real
center for the motion picture industry."
Lewis J. Selznick Doesn't Believe It.
"Personally, I think Mr. Schulberg
must have been enjoying a little joke
when he came across with this astound-
ing information," said Lewis J. Selznick.
"How can a man who has been engaged
in selling motion pictures not know that
New York is the center around which
the entire motion picture industry re-
volves? He is like the fly on the center
of a cartwheel — unable to tell how much
dust his own travel was raising.
"At the present time, less than ever
before, London is far behind New York
as a controlling center of motion picture
activities. I see nothing to indicate that
this position will change."
Rothacker Again Wins
Commendation on Prints
WATTERSON R. R0THACKER;S
printing and developing plant in
Chicago isn't at all limited to
good work on First National attractions,
according to a letter to Mr. Rothacker
from Lee L. Goldberg, secretary of the
Louisville Big Feature Rights Corpora-
tion, owned by Colonel Fred Levy. The
Circuit recently gave the Rothacker ser-
vice a strong indorsement.
"With all due credit to Harry Gar-
son, Marshall Neilan and other associ-
ates responsible for the magnificent pro-
duction of 'The Unpardonable Sin,'"
writes Mr. Goldberg, "we feel that a
little tribute is due your organization
for the well-nigh perfect manner in
which you have developed and printed
this film.
"Never before have we noted a picture
with such wonderful, clear photography
and artistic lighting. Colonel Levy joins
the writer in extending you our sincere
appreciation of your good work in con-
nection with 'The Unpardonable Sin.'"
Opens Projection Rooms to Soldiers.
Vitagraph's half-dozen private pro-
jection rooms at the Brooklyn plant are
being thrown open daily to wounded
soldiers able to make the trip there.
All the latest Vitagraph productions are
being screened for the benefit of the
convalescents. Arrangements to this
eflFect were made by Private F. R.
Hirsch, of the Fifth Regiment, U. S.
Marines, with Frank Loomis, studio
manager. The arrangements provide for
the transportation of parties daily to
the studio from the Red Cross conva-
lescent house at Pelham Bay.
"Sin" Opens in Buffalo June 1.
Messrs. L. Lawrence Weber and
Bobby North, who acquired the rights
in New York State and all foreign coun-
tries to Harry Garson's big feature pro-
duction of "The Unpardonable Sin," are
showing the popular Rupert Hughes
story m the Broadway Theatre, New
York, the Majestic Theatre, Brooklyn,
and are announcing its presentation at
the Majestic Theatre, Buffalo, begin-
nmg next Sunday, June 1.
Smith Now with "Big V" Comedies.
Noel Smith, long associated with the
Lehrman comedies, has joined Vita-
graph'.s directorial forces, active on the
West Coast studios at Hollywood Cal
as director of the "Big V" comedies
starring Jimmie Aubrey. The first
comedy to be directed by Mr. Smith
under Vitagraph auspices is entitled
Tootsies and Tamales." It will reach
the screen May 19.
Thomas Meighan To Be Male
Lead in "Peg o' My Heart"
THOMAS AlEIGHAN has been
especially engaged to play the
leading male role in "Peg o' My
Heart," the Hartley Manners comedy
being produced as a Paramount-Artcraft
Special in Hollywood, with William C.
DeMille as director.
May 31, 1919
formerly until the border is fully open-
ed again," Mr. Hervey says. "The mod-
ification of the restrictions whereby
passports were required from all per-
sons crossing the line and the fact that
cards are now issued for the crossing
of the international bridges, has im-
proved things."
Thomas Meighan.
Mr. Meighan has just finished "The
Miracle Man" and a series of films with
Norma Talmadge. He has done three
previous pictures under William C. De-
Mille's direction, and has been seen
opposite many of the Paramount femi-
nine stars.
Wanda Hawley will have the title
role, and a splendid cast has been
selected to support the leads.
Rio Grande Border Business Improving.
The modification of passport restric-
tions on the Mexican border has im-
proved business in theatres in the border
cities, according to T. M. Hervey, of the
Unique Theatre, El Paso, who visited
Dallas during the middle of May.
"Business will not be as good as
Richmond Plans Splendid
Reception for Leah Baird
LEAH BAIRD, star of Augustus
Thomas' "As a Man Thinks," dis-
tributed through the W. W. Hodkin-
son Corporation, is to be one of the
honored guests of Richmond, Va., at the
movie ball for the benefit of the Soldiers'
Home on Saturday, May 24.
Miss Baird received a telegram on
Monday, May 19, from Mayor George
Ainslie, of Richmond, urging her to lend
her charm to the occasion and incident-
ally please hundreds of her admirers in
the Virginia capital. The star wired
her acceptance.
At the request of Mayor Ainslie, Miss
Baird has sent 500 autographed photo-
graphs of herself which she is to sell
to her legion of admirers between
dances at the big affair. A splendid re-
ception awaits the star in Richmond
Saturday morning. Major Lawrence T.
Price, chairman of arrangements for
the benefit, has notified Miss Baird that
the Richmond Chapter, Daughters of
the American Revolution, will take her
in charge the moment she arrives.
Billie Rhodes Stays for Ball.
Richmond has also completed arrange-
ments for a royal welcome to Billie
Rhodes. Miss Rhodes, while in New
York last week, also received a telegram
of invitation from Richmond's mayor
and Major Lawrence T. Price.
Though the star had made all arrange-
ments to leave for the Coast on Friday,
May 23, she at once re-arranged her
affairs and accepted.
Lewiston Pulpit Now Home
of Moving Picture Screen
IT all goes to show that in this day
of transatlantic flights and conduc-
torettes it is hardly safe to wager
that a church will always be a church or
that Fifth avenue bus might not sud-
denly undergo a metamorphosis and be-
come a duck boat or a sea-going calli-
ope. Harry F. Campbell, district mana-
ger of the Fox New England territory,
just came face to face with this fact
when he saw the Pine street Baptist
Church at Lewiston, Maine, in the final
throes of being converted into a motion
picture theatre.
Dr. Wiseman is the man who is re-
sponsible for this radical turnover, since
he purchased the church and started
work at once. Crews of workmen have
been busy for several weeks past relay-
ing the floors, constructing a balcony,
and overhauling the pulpit until it no
longer bears the sedate look of yester-
day. The theatre will have a modest
name, however, which will serve as a
reminder of the building's former status.
The house will be known as "The Pris-
cilla."
A five-piece orchestra has been en-
gaged and Dr. Wiseman has signed con-
tracts for the best and most discussed
pictures of the day. The theatre opens
on Monday, May 26, under the manage-
ment of George N. Heald.
May 31. 1919
THE MOVING PICTURE WORLD
Ii4i3
LORIMORE REVIEWS AUSTRALIAN WORK
Famous Players-Lasky Branch Has Built Up Service
Which Extends Even to Training of House Managers
THE theatre situation in Australia
is very difficult to understand by-
anybody accustomed to great
centers such as New York, Chicago,
and other film centers in the United
States." The above is quoted from a
letter sent to the publicity department
of the Famous Players-Lasky Corpora-
tion in New York, by Alec Lorimore,
managing director of Feature Films,
Ltd., by which name the Australian
branch of the Famous Players-Lasky
Corporation is known.
"In Australia," continued Mr. Lori-
more, "we have a very sparse popula-
tion in a huge continent, the total of
which is somewhere around five millions
of people. There are two main
centers of film distribution — Sydney and
Melbourne. Then there is a third city,
Adelaide, and two other cities of less
population, although no whit the less
photoplay enthusiasts — Brisbane and
Perth.
Appreciate High-Class Productions.
"It can be authoritatively said of
Famous Players-Lasky productions, as
distributed by Feature Films, Ltd., that
they are shown in the great majority
of the theatres in the larger cities, and
are distributed to theatres in practically
every community of importance in
Australia.
"With the country as it has been for
some three years," continued Mr. Lori-
more's letter, "practically all of the best
film men of experience were away at
war, and recruits for the management
of the theatres, as well as the distribut-
ing points, had to be selected from the
big stores and other walks of life, where
they had some training in advertising
and salesmanship, and these men had
to then be carefully trained in film
matters. And you have no idea," con-
tinued Mr. Lorimore, "how the public
appreciated high-class productions at
a time when clean, healthy theatrical
amusement was at a premium, and the
public greatly in need of diversion."
"Today in the head office of this great
organization we have our own electrical
and engineering works, where projectors
and other electrical accessories for the
motion picture business are manufac-
tured or repaired.
Thorough Service Rendered.
"We also have our own slide-making
department, lobby display, sign-writ-
ing, and photographic departments. We
produce our own weekly gazette; have
our own carpentering and cabinet-mak-
ing department for the purpose of help-
ing the exhibitor.
"Service rendered to the exhibitor- has
not stopped at the mere sale of the film,
and the supply of publicity data and
advertising suggestions, but it has also
embraced the vital matter of taking
over a man's theatre for a short period,
staging his productions, and controlling
his theatre until such time as he was
able to find it a paying position.
"This institution trains theatre man-
agers in all the essentials of the busi-
ness, and then finds them positions
throughout the country.
"Today Paramount controls, under
mutually satisfactory contracts, the
leading houses in every big center or
city throughout Australiasia, having the
premier position with the foremost ex-
hibitors. All the best and biggest
theatres in Australia today show Para-
mount pictures for one week's unin-
terrupted run."
Alec Lorimore.
Famous Actress Seen in
"Love and the Woman"
AMONG noted actresses who have
made theatrical history who are
appearing in "Love and the Wo-
man," a World picture in which June
Elvidge is the star, is Laura Burt. This
famous actress was the original Madge
in "Old Kentucky," a play that toured
for twenty-four successive seasons and
made a fortune of over a million dollars
for the late Jacob Litt. Miss Burt
claims to have inspired the author of
" 'Way Down East" to write his play for
her, but being unable to come to terms
with the producer lost her golden op-
portunity.
While at the World studio last week
watching the filming of "Love and the
Woman," the writer, in conversation
with Miss Burt, spoke of the radical dif-
ference between the staging of a play
and the making of a picture. Miss Burt
said: "The day will come when the mo-
tion picture will make a long stride in
advance of the methods now employed
in developing the story into the photo-
play. The biggest step will be registered
when, instead of taking all the scenes
that have the same setting and then
going to the next scenes, in which time
is saved by grouping scenes, the direc-
tor will begin at the very first scene
and proceed to the end as it is written.
Skipping here and there gives the actor
no chance to develop his part and 'grow
up' in it. As matters stand now the
director has to have the memory for
the entire cast."
Mme. Elvira Amazar
Will appear in new Augustus Thomas-
Four Star picture distributed by
Hodkinson.
More Film Firms Join
National Association
THE membership ranks of the Na-
tional Association of the Motion
Picture Industry have been ma-
terially strengthened by the receipt of
the application of the Blackton Pro-
ductions as members of the Producers'
division, which will be represented by
President J. Stuart Blackton. Several
other producing companies have the
matter of affiliating with the National
Association under advisement, and two
prominent companies have advised that
favorable action is anticipated at the
forthcoming meeting of their directors.
The Exhibitors Mutual Distributing
Corporation has filed application for
rnembership in the- distributors' divi-
sion, succeeding the Mutual Film Cor-
poration, which resigned about a year
ago. President William J. Clark is
designated as the representative of the
Exhibitors Mutual with Charles C. Petti-
john as alternate. The addition of this
company makes a total of fourteen com-
panies affiliated with this important
branch of the National Association,
which now represents 95 per cent, of
the companies distributing motion pic-
tures in this country.
Abe Stern on Way to Los Angeles.
Abe Stern, secretary and treasurer of
the L-Ko Motion Picture Kompany,
made a trip to the West Coast studios
of the company at Los Angeles last
week.
The announcement was given out at
the Broadway offices that the future pol-
icy would be discussed at the West Coast
studios and the results would be made
public when Mr. Stern returned to the
home office.
Gladden James Again on His Toes.
Gladden James, who played opposite
Alice Joyce in "The Third Degree," has
been engaged to play an important part
in a Harry Morey picture. Mr. James
IS starting to come to the fore again
after an illness which lasted over six
months.
1344
THE MOVING PICTURE WORLD
May 31, 1919
TO MAKE BIG SERIAL HERE AND ABROAD
Universal to Produce Chapter Play Picture in
California and Europe— Eddie Polo Heads Company
To send a company of players more
than half way round the world
and for the company to travel
more than 10,000 miles in five different
countries to produce a great serial pic-
ture is the project set forth by Carl
Laemmle, president of Universal.
The carrying out of this plan sets a
record in the history of serial making.
This is the announcement of one of the
surprises Universal has promised for
the coming season. Headed by Eddie
Polo the group will leave Universal City
for New York on May 24, and will sail
for London on June 7.
This announcement comes from Mr.
Laemmle as the result of the state-
ment he issued sometime ago in which
he said he believed that serial pictures
were increasing in value with the ex-
hibitor and the public. Mr. Laemmle
has made an exhaustive study of the
serial idea, and a few months ago cre-
ated a separate serial department in the
Universal organization. This depart-
ment consists of four companies.
Four Months to Make Picture.
Eddie Polo, Universal's serial star
who is known not only in the United
States but in foreign countries as well,
has been chosen to play the leading
role in the serial. It will be interna-
tional in scope. The tentative title se-
lected is "The Broken Idol." No ex-
pense is to be spared in the making of
the serial and according to Mr. Laemmle
more than four months' time abroad will
be necessary to make the picture.
The story will contain throughout an
element of mystery, and Polo will be
cast as a young and fearless detective
who is sent all over the world to solve
mysteries and capture criminals. John
P. McGowan will direct the serial as
well as play the leading heavy role.
James Wilkinson will be one of the
party. He will be assistant director
and chief film editor.
Nancy Dare will be the leading woman
and Jean Perkins, who doubles as cam-
eraman and daredevil stunt actor, will
be the assistant cameraman and super-
vise the making of stills. Virgil Miller
will be chief cameraman. Ernest W.
Smith will be the chief property man
and Earl O. Miller will act as chief
electrician. Hope Loring will go on the
trip as continuity writer. Earl W. Kra-
mer, of the New York Universal ex-
change, will be business manager.
Scenes in France and Great Britain.
The opening episodes of the serial
were taken in the West, several of the
scenes being taken at the cattle round-
up at Kingman, Arizona, and other
scenes have been taken on the Cata-
lina Islands. Tom Lingham, Leon De
Lamothe, and Alfred Allen, who have
been starred in recent serials produced
by Universal, have participated in the
episodes taken in the West.
Upon their arrival in- New York sev-
eral scenes will be made here, and Di-
rector McGowan is planning upon us-
ing many of the stage and screen stars
of the east in the New York scenes.
The foreign scenes of the serial will
be laid in Ireland, Scotland, England,
and France. It has been planned to
obtain the services of many of the well-
known European stage and screen stars
in man}' of the scenes and the extras in
the different episodes will be selected
from the natives and people living in the
country in which the episodes are
filmed.
Complete equipment will be taken
along with the company and few acces-
sories for the filming of the scenes will
have to be purchased in the foreign
countries.
Franklyn Farnum Reappears
in Films in "The Gutter"
WITH the release of "The Gutter,"
in which Dolores Cassinelli
makes her bow as a star of the
Albert Capellani Productions, Inc.,
Franklyn Farnum, one of the screen's
most prominent figures, makes his re-
appearance in motion pictures after
spending several months in touring the
country as a vaudeville headliner. Mr.
Farnum will signalize his return to
motion picture work by essaying a role
that will mark a distinct departure from
the type of characterization with which
he has heretofore been identified.
Known to the theatre-going public
chiefly as a light comedian, Mr. Far-
num in the new Capellani production
discards his winning smile and breezy
manner to assume a semi-heavy role,
that of a French nobleman. The part
calls for Mr. Farnum's active participa-
tion in a number of forceful dramatic
situations and according to Albert
Capellani, who is personally directing
the production, he rises splendidly to
the requirements of the role.
"In engaging Mr. Farnum for the part
of an irresponsible nobleman," said Mr.
Capellani, "we felt that his ability to
embellish the character with comedy
touches would provide the necessary
relief from the tensity of the dramatic
situations. Accordingly, it was our in-
tention to confine his part to that of a
comic foil. But in the few scenes in
which he was called upon to do some
strongly dramatic acting, Mr. Farnum
displayed such a surprising aptitude for
this line of work that we immediately
revised the original script so as to pro-
vide him with a greater opportunity to
demonstrate his ability in a serious
role."
Put on Two Chaplins and
Shut Box Office for Hour
JOHN O'DELL, manager of the
Frontenac Theatre, Detroit, has a
seating capacity of 930 and stand-
ing room for 400 more. Tuesday is
John's poorest day. He has tried all
sorts of stunts and expensive special
features on Tuesdays, with the hope
of making his losing day profitable,
but nothing seemed to help his re-
ceipts.
For several weeks past the Madison
Film Exchange has been trying to sell
exhibitors the idea of using "A Dog's
Life" and "Shoulder Arms" on the same
day, and although these productions
have played the majority of Detroit
theatres several times, it was contended
as a joint bill the combination would
"bring home the bacon."
As a last desperate attempt to build
up business on his "hoodoo" day, John
O'Dell decided to take advantage of
the "tip" and booked Charlie Chaplin
in "A Dog's Life" and "Shoulder Arms"
as a double bill on the same night, Tues-
day, April 28.
The idea was new and original, but
exhibitors were skeptical, so John was
the first exhibitor to tackle the propo-
sition, with the result that the at-
tendance was so great he was forced
to stop selling tickets for one solid
hour.
Franklyn Farnum
Supporting Dolores Cassinelli In Pathe's
"The Gutter." directed by Albert
Capellani.
Makes Ice Cream Parlor
Part of Movie Theatre
So well does the prohibition proposi-
tion look to E. B. Cridler, manager
of the Dansville Theatre, Dansville,
N. Y., that he is preparing to rake in
the shekels that formerly went into
the cash register behind the bar. Even
as those who spent money most freely
were wont to seek oiit the most at-
tractive cafes, so Mr. Cridler thinks
that the average person will just natu-
rally drift to the place where pleasure
is most fully satisfied. At his theatre
he is determined that nothing shall be
lacking in the way of things for the
comfort and amusement of his patrons.
In an annex to the theatre a luxurious
and commodious ice cream parlor has
been laid out, and every effort will be
made to co-ordinate the operation of
this with the theatre. Mr. Cridler has
not the slightest doubt that the annex
will prove just as great a drawing card
as the rathskellers frequently seen in
connection with burlesque and other
houses. To illustrate the scale upon
which Mr. Cridler is entering into the
proposition, it may be mentioned that
he has installed a plant for the manu-
facture of ice.
May 31, 1919
THE MOVING PICTURE WORLD
1345
FAMOUS PLAYERS SALES HEADS DINED
Company Gives a Beefsteak in Honor of Its Visiting
Members and Home Office Staff — Many Speeches
IN honor of the district managers and
special representatives in session in
New York the Famous Players-Lasky
Corporation was host to the visitors and
members of the home office organiza-
tion, to the number of nearly one hun-
dred,' on Thursday evening, May 4, at
Castle Cave. All of the company's East-
ern executives were present.
Following a delicious repast, of which
beefsteak and broiled chicken were the
pieces de resistance, and a varied and
altogether satisfying program of enter-
tainment, Arthur S. Friend assumed
the duties of toastmaster. As a prelim-
inary to the more formal responses, Al
Lichtman, general manager of distribu-
tion, proposed that inasmuch as many
of the guests had come from distant
points and were not intimately acquaint-
ed with the personnel of the home of-
fice, each one in turn should introduce
himself and tell briefly what he did in
and for the organization. The sugges-
tion proved a most happy one.
Zukor Speaks on Loyalty.
As president, Adolph Zukor arose in
response to Mr. Friend's introduction he
was greeted by rounds of cheering. Mr.
Zukor spoke with feeling on the spirit
of loyalty, which not only was mani-
fested by those present, but which he
knew, he said, permeated the entire or-
ganization. He congratulated the dis-
tributing executives upon their splendid
success of the past years.
Jesse L. Lasky spoke about the plans
of the production department for the
coming year, stating that it had antici-
pated present conditions in the indus-
try by fully six months and assuring
those present that the quality of pro-
ductions would reach a plane hitherto
undreamed of in motion pictures.
Walter E. Greene added a word of
the warr f"st praise for the members of
the distri.. uting organization and com-
mented upon the enthusiasm and una-
nimity with which the new booking plan
had been received.
Outlook Good in Foreign Market.
Walter W. Irwin spoke of the pol-
icies and ideals of the company and
took occasion to comment upon the in-
fluence wielded by the company's na-
tional advertising policy.
Assistant Treasurer E. E. Schauer,
head of -the foreign department, who
has just returned from Europe, brought
a message of extreme optimism regard-
ing the outlook for business in for-
eign markets.
John C. Flinn, in speaking of adver-
tising plans for the future, gave ex-
pression to his appreciation of the work
of his assistants.
Other speakers were Whitman Ben-
nett, Frank E. Woods, Al Lichtman,
Ralph Kohn, Capt. Albert A. Kaufman,
Sidney R. Kent, John W. Allen, Her-
man Wobber, Harry Asher, W. E. Smith,
F. V. Chamberlin, H. H. Buxbaum, Louis
Marcus, Arthur Whyte, C. E. Holcomb
and Myron H. Lewis. The entertain-
ment was in charge of Pete Smith and
Norris Wilcox handled the dinner ar-
rangements.
Those Who Were There.
Those present were Adolph Zukor, Jesse
L. Lasky, Arthur S. Friend, Walter E.
Greene, Walter E. Erwin, E. E. Schauer,
Al Lichtman, Whitman Bennett, Frank E.
Woods, Ralph Kohn, C. C Burr, Frank
Meyer, Norris Wilcox, J. L. Day, P. H. Stil-
son, J. B. Ohrt, H. Jantzer, P. N. Ring,
J. V. Gilloon, J. W. Toone, Fred Gage, L.
E. Loeb, S. R. Kent, W. A. Bach, L. F.
Guimond, H. S. Clark, B. P. Fineman, C.
Jordon, J. M. Soloman, L. Clutterbach,
John C. Flinn, Jerome Beatty, R. Michal-
tree, G. Strader, W. F. Bournezal, J. D.
Harrison, C. K. Ulrich, Pete Smith, A. M.
Botsford, J. A. Creelman, S. D. Palmer,
Morris Ryskind, J. H. MacFarland, C. F.
Carter, G. H. Place, O. R. Geyer, Vincent
Trotta, H. I. Day, J. K. Burger, J. Albert
Thorn, J. A. Gausman, J. Lorenzo, A. Du-
bois, Howard Turrill, R. E. MacAlarney,
G. N. Shorey, Nathan Friend, H. I. Mac-
Mahon, Wm. Hurst, N. Parkhurst, R. I.
Jones. Eugene Zukor, Edward Gaylor, L.
J. Scott, J. C. Jones, C. S. Hervey, T. C.
Young, E. H. Jacobs, Harry Asher, Herman
Wobber, Louis Marcus, W. E. Smith, M. H.
Lewis, H. H. Buxbaum, F. V. Chamberlin,
C. E. Holcomb, J. W. Allen, A. G. Whyte,
J. N. Naulty, Gardner Hunting, A. A. Kauf-
man, Rudolph Claughton, A. W. Johnson,
Dan Michalove, Thomas Cummings, A. O.
Dillenback, William J. Moore.
"Gotta Have Pull in Western Stories,"
Says Fay Tincher, pulling in a few
thousand reefs in "Rowdy Ann,"
a Christie special.
Hand Grenade Wrecks Camera.
A motion picture camera was wrecked
and several feet of unexposed negative
were destroyed recently when a Mills
hand grenade accidently exploded at the
Fort Lee studio of the Albert Capellani
Productions, Inc. Fortunately, the ac-
cident occurred during lunch and the
only person to witness the explosion
was Lucien Tainguy, a member of the
Capellani photographic staff, who nar-
rowly escaped injury from the flying
shell fragments. The grenade was the
property of Tainguy, who had secured
it from Camp Dix, where he served as
a photographer for the United States
Signal Corps.
Moss Engages Langsfield.
B. S. Moss has engaged Leon Langs-
field to manage his Broadway Theatre,
New York. The latter has been in
charge of the Stanley Theatre for the
past two years. He was formerly in
charge of the Broadway, and is a show-
man of much experience.
Famous Players-Lasky Played the Genial Host to Its Exchange Managers and Home Office Men on May 4.
The bibs indicate only an imbibing in the well of ideas. Jesse L. Lasky and Adolph Zukor occupy the center of the second
row, while Pete Smith, publicist, has the reclining chair in the front.
1346
THE MOVING PICTURE WORLD
May 31, 1919
FILM COMPANIES TAKING QUEER NAME?
New York Has so Many
Is Hard to Find Proper
WITH the large number of motion
picture concerns incorporated in
New York State, and with the
number that are still incorporating at
the rate of a dozen or more each week,
the selection of an appropriate name,
or one which has advertising possi-
bilities, must be daily becoming more of
a task, judging from some of the narnes
under which companies have been in-
corporated here during the past few
days.
For instance, the "He and She" cor-
poration of New York City filed its
papers with Secretary of State Hugo,
May 19, in which the concern stated
its intention to produce a play to be,
.known as "He and She," and to buy
and sell motion? picture rights. The in-
corporators were Joseph Kirkpatrick,
H. P. Heath and P. L. Woodward. The
company begins business on $10,000.
The Solitary Sin Corporation was in-
corporated during the last day or so
to enter in the motion picture industry,
being capitalized at $50,000 with Henry
Herzbrun, Samuel H. Kaufman and Leo
M. Haiblum, the incorporators.
Among other concerns incorporating
for the motion picture business in New
York State during the last few days
were the Eastside Beauty Amusement
Company, $10,000, Charles Frankel, Jo-
seph Finger, Archie T. Karman, of New
York; the William Morris Enterprises,
$5,000, William Morris, Abraham Lost-
fogel and William Moi;ris, Jr.; the
Grossmuth Productions, $100,000, Henry
B. Culver, Amy Levy and Frieda Rosen-
berg; the Filmclas Corporation, $50,000,
Erwin K. Nadel, David Steinhardt and
Fred A. Brant of New York; the F. B.
Productions, $25,000, C. H. Ferrell, Roy
M. and Antinette Barcoe, of New York;
Screen Products Company, $1,000,
Charles Hollender, Jacob Podell and L
M. Schwartz, of New York; the Tree
Film Company, $5,000, D. F. Tregary,
Elsa Klinger and E. Barry, New York;
the Roebling Amusement Company,
$5,000, Elias Mayer, L. S. Schneider,
Isidor Resnikoff, Brooklyn; the White
Heather Amusement Company, $500,
Clifton Crawford, M. A. Harris, Edward
C. Raferty, New York; the Film Novel-
ties, $1,000, Charles Frankel, Joseph
Finger and Archie F. Karman; the
Laurand Players, $1,000, Arthur Wright,
Siegbert Lewin and Leon Spachner; the
Leavitt Deep Sea Salvage Company,
$100,000, which states its intention of
salvaging sunken vessels, catching fish
and engaging in the motion picture
business, B. F. Leavitt, H. H. Leavitt,
Elmer Kelly, Brooklyn.
Picture Concerns That It
Titles — Some Specimens
manager of the World office, vice-pres-
ident. Louis Reichert, of Metro, con-
tinues as secretary-treasurer.
Board of Trade Chooses Officers.
Owing to the departure from San
Francisco of Myron H. Lewis, of the
Famous Players-Lasky Corporation, for
New York, where he will take up work
as special representative for this con-
cern, it has been necessary to choose
new officers for the Film Exchange
Board of Trade of San Francisco, of
which he was the first president. At
a recent meeting Ben F. Simpson, man-
ager of the local Triangle branch, was
chosen president, and Floyd St. John,
Elks and Uncle Sam Aid
in Reaching Maimed Men
UNCLE SAM and the Benevolent
and Protective Order of Elks have
taken a hand in motion pictures
to the extent of reaching soldiers,
sailors and marines who were hope-
lessly crippled in the world war, and
letting them know of opportunities
which the Federal Board for Vocational
Education holds out to them.
Pictures dealing with maimed fighters
and the work of the Federal Board and'
the Elks have just been completed, and
within a few weeks they will be shown
throughout the country under the aus-
pices of the National Elks' War Relief
Commission. The big feature of these
screen productions is a iive-reeler called
"The Greater Victory," in which Claire
Whitney is the star, and which was
directed by Herbert E. Hancock. The
play was picturized from R. J. Hunting-
ton's story, "Play Ball."
Another Elks-Federal Board picture
is a 2-reeler named "The Spirit of
Elkdom."
How Kewpie Dolls Helped
Advertise "Cannibals" Film
KEWPIE DOLLS in their ordinary
humorous garb might pass with
but little attention if adorning the
window of a specialty shop. But dye
these same dolls black, dress them up
in grass skirts and give them the fur-
ther appearance of cannibals by placing
rings in their noses and ears, and you
will have an attraction that will cause
no end of comment.
At least this was found to be true by
the management of the Verdi Theatre,
Thirty-fifth street and Armitage ave-
nue, Chicago, during a recent run of
Martin Johnson's "Cannibals of the
South Seas," which Robertson-Cole re-
leased through Exhibitors Mutual.
This novel idea augmented a wonder-
ful lobby display arranged by the man-
agement, in which the front of the
house was turned into what might have
been a village in the South Seas. These
little dolls were placed in many of the
store windows in the neighborhood of
the Verdi.
In arranging his lobby display, the
Verdi manager took a leaf from the
exploitation book issued in conjunc-
tion with the Cannibals by Exhibitors
Mutual.
The exits and entrances to the audi-
torium proper were made to resemble
the openings to straw and mud huts in
the South Sea islands. The box of-
fice was similarly camouflaged.
Form Gertrude Vanderbilt Company.
Gertrude Vanderbilt, now playing in
"Listen Lester," is launching a movie
corporation of her own, the details be-
ing arranged by M. S. Bentham. Miss
Vanderbilt has watched the success
achieved by Olive Thomas, Marion
Davies, Ann Pennington and the other
musical comedy belles who have mi-
grated to the screen, and she intends
to try the photoplay herself. Plans are
materializing for the Gertrude Vander-
bilt Film Corporation. Screen produc-
tion will not interfere with Miss Van-
derbilt's stage work.
Gun Flash Injures Thomas Holding.
A severely burned shoulder was sus-
tained by Thomas Holding, who is play-
ing opposite Pauline Frederick in her
Goldwyn picture, as a result of a gun
flash. In the scene the actor is shot
by Miss Frederick, the bullet tearing
through his shirt — supposedly — and in-
flicting a wound. To get the requisite
realistic effect, Milton Gardner, assist-
ant director, placed a gun loaded with
blank cartridges inside Air. Holding's
shirt, shooting outward. The cartridge
exploded with a bright flash, and burned
the actor severely.
Stahl to Direct Mollie King.
John M. Stahl has sold all his inter-
ests in the Tribune Productions, featur-
ing Florence Reed, and with the com-
pletion of the direction of "A Woman
Under Oath," has joined the American
Cinema Corporation, where he will di-
rect Mollie King in a series of special
productions.
Chicago's Verdi Theatre Captured the Patronage with "Cannibals of the
South Seas."
Helped by this exceptional lobby display for the Robertson-Cole feature
released by Exhibitors Mutual.
May 31, 1919
THE MOVING PICTURE WORLD
1347
NEW ENGLAND THEATRES DOING WELL
World Representative Finds Massacliusetts and
Rhode Island Towns Doing Splendid Business
By Nat Bregstein
EARLY to bed, and early to rise"
seems to be the motto the movie
patrons have adopted at Fall River,
Mass. The reason is that Fall River is
a mill town, and the workers figure
on getting a good night's rest. This
makes it difficult for exhibitors to run
two night shows to capacity. In spite
of this handicap, however, they are
holding their own.
For instance, American Theatre, a
suburban house seating 500, admission
10 and IS cents, had a well-filled house
at the time of my arrival. Louis J.
Coriaty, the proprietor, says this house
always does a good business. He runs
Paramount, Triangle, Metro and other
big features. At the other end of the
town, we have the Strand. This 1,400-
seater is doing well. Mr. Michaelfelder,
the manager, took this house over about
a year ago. The Lyric, which is right
opposite the Strand, lately has been
taken over under the management of
Mr. Michaelfelder. The Lyric is an 800-
seater charging 11 and IS cents; uses
Fox, Vitagraph, Paramount and Select.
The manager says that he believes that
Fall River is gaining patrons every day.
Boas Runs Downtown Houses.
Most of the downtown theatres in
Fall River are under the management
of L. M. Boas, who makes his head-
quarters at the Empire Theatre. This
house was erected several months ago
by the J. Bigney Construction Company,
of Providence. A. Spitz formerly was
manager. The Empire is a combina-
tion house, running vaudeville and pic-
tures, and is the most up-to-date house
in town. The four theatres in charge
of Mr. Boas are the Bijou, Savoy,
Empire, and Academy. In the future
he will dictate all policies for these
four theatres. Mr. Boas has been in
the picture business for 12 j'ears.
An independent downtown theatre is
the Plaza, a 900-seater. Nat Yeamans,
manager, just returned from the army.
He informed me that he is booking
productions on the open market plan.
About an hour's ride on the trolley
from Fall River is New Bedford. This
town supports several theatres, among
them the Olympia, largest and most up-
to-date house in town, seating 2,800.
admission from IS to 75 cents, running
a feature, a comedy and five acts of
vaudeville. Mr. Bayliss, manager, has
been here since the house opened. In
his opinion the theatre will finish one
of the best years of its history. While
chatting with the manager, the oper-
ator came into the office and showed
him what was served to the Olympia
in the way of a reel. He had a hand
full of pieces, and said this was a part
of the show that was delivered to them.
Among the big features this house
played to a good business was "The
Eternal Magdalene," "The Better 'Ole,"
and "The Common Cause."
Allen Bedford Showman.
Mr. Allen- controls several theatres in
New Bedford. At the time of my visit
I paid my respects to. E. Davenport, the
owner of the Rialto, suburban house,
and the Savoy, a downtown theatre.
Both of these houses are doing good,
using Vitagraph, World and Metro.
While in Springfield recently, I called
on Irving T. McDonald, manager of
Fox's Theatre, and was informed that
they are going to build a large house
downtown.
At the Bijou theatre, we have Henry
B. Schock, an old timer, who is the
manager. He has been here about three
years. This concern uses First National,
Paramount and American Feature. He
says the picture business in Springfield
has never been better. Goldstein Broth-
ers, who run the Broadway Theatre,
are also holding their own. This con-
cern has several theatres throughout
Massachusetts and reports conditions
favorable.
Providence Proud of Palace.
Springfield also has a supply house.
John F. Gatelle has the agency for
Powers machines for Western Massa-
chusetts, and says business has never
been better. A recent installation was
at Red Men's Hall, South Deerfield.
Providence is very proud of its million
dollar Palace. Keith's just opened up
a new house. All the rest of the mov-
ing picture houses are playing to splen-
did business. Any night one will find
the Modern Theatre with a line on the
outside waiting to get in. Fay's Com-
bination house is also doing big. So is
the Strand, and our friend Mr. Cann,
who has the Gaiety.
Providence also has two supply
houses. H. A. & E. S. Taylor Com-
pany make their headquarters in the
Case-Mead Building. This concern
handles Power's machines for Rhode
Island. Business in general has been
booming, says Mr. Taylor. Davidson
has the agency for the Simplex ma-
chine for Rhode Island. He makes his
headquarters in the Strand Building,
Providence. L. Butler, manager in
charge, reports good business on the
Simplex machine.
Pawtucket has a big advantage over
any town I have ever been in. One
can jitney it from Providence, and for
IS cents one can ride in some of the
best automobiles made. It is about 20
minutes' ride via this route. One of
the first theatres I visited in Pawtucket
was the Scenic Temple. I expected to
to be greeted by Mr. McNally, one of
our old subscribers, and was surprised
when informed by Mrs. McNally that
her husband had died of the flu
last October. Mrs. McNally is now tak-
ing charge, and she deserves credit —
the house is doing a splendid business.
The Scenic seats 1,400 and has an ad-
mission price of 17 and 28 cents.
At the Imperial Theatre Mr. Hartford
is in charge. This theatre always does
good business. Keith's also have a house
in this town — the Music Hall; Mr.
Ready is in charge.
S-L Issuing Record Size
Book on "Virtuous Men"
S-L PICTURES has issued for "Vir-
tuous Men" what is probably the
largest press book ever put out,
the pages being 20 by 23 inches. It is
at once an advertisement and an ex-
hibitor help, for the sixteen pages carry
much material of such good quality that
it is to be regretted the make-up was
not planned so as to permit cutting at
will without spoiling similarly good
material on the other side.
The book offers a full synopsis, a
shorter length for the program, adver-
tising suggestions, program copy, pro-
motion schemes, reprints of the service
sections in the trade press, press criti-
cisms and proofs of 39 cuts available
for advertising work in different screens,
and there are two full-page displays
which can be cut out for lobby work,
one in line and the other in fine screen,
the fine printing on tinted paper making
these equal to original drawings for
lobby display. It is a book unusual from
many angles and gives the exhibitor
all the assistance he needs in putting
over "Virtuous Men." For elaborate-
ness and thoroughness of preparation
it sets a record.
Spring Models — Roses and Costumes.
Charming-ly shown by May Allison as
the French dancer in Metro's
"Almost Married."
Rembusch Enterprises Buy
Martinsville Blackstone
FRANK J. REMBUSCH, head of the
F. J. Rembusch Amusement Enter-
prises, and national secretary of
the Motion Picture Exhibitors' League
of America, recently completed a deal,
purchasing from Charles Blackstone
the building in Martinsville, Ind., in
which the Blackston Theatre is located.
The Rembusch Enterprises have op-
erated the Blackstone for some time as
one of a string of theatres in central In-
diana. The Grace is another Martins-
ville house operated by Mr. Rembusch.
The Blackstone will be thoroughly ren-
ovated and redecorated, giving to Mr.
Rembusch two of the finest business
blocks on the public square.
W. J. Bradford, who manages the
Grace Theatre, will also have the direc-
tion of the Blackstone. With Mr. Rem-
busch he will make every effort to give
Martinsville the highest standard of
photoplay program.
1348
THE MOVING PICTURE WORLD
May 31, 1919
NEW YORK BUILDS UP IN THE MILLIONS
Boroughs of Empire City to Construct New Picture
Houses of $4,000,000 Total Cost— Brooklyn Leads
THE construction of high class mo-
tion picture houses in Greater New
York has taken on the aspect of a
boom and is reflecting the building en-
terprise which is sweeping the country.
A number of building projects have al-
ready been chronicled by the Moving
Picture World for the various boroughs
of New York, but an addition is pre-
sented to the construction columns by
a recent summary of Record and Guide.
The total cost of moving picture thea-
tres now being planned or under course
of construction approximates $4,000,000.
Brooklyn alone supplies $2,500,000 of this
aggregate, leading all the other bor-
oughs in both number and cost of build-
ings.
A general contract was let last week
to the Fleischman Construction Com-
pany for a new B. S. Moss theatre at
Broadway and 181st street. The house
will be a combination photoplay and
vaudeville theatre with a capacity of
3,200 and will cost $500,000. Another
Bronx combination theatre at Fordham
road and Valentine avenue, to cost $400,-
000, has already been mentioned in our
building notices.
Opposite this theatre, which is being
erected by the Keith interests, a house
for moving pictures exclusively is sched-
uled to be erected. Herbert J. Krapp
is getting ready plans for the structure
which will cost upward of $75,000.
Brooklyn's Theatres Total $2,500,000.
The list of new Brooklyn houses is
headed by the 3,000-seat edifice planned
by John Manheimer for the corner of
Flatbush avenue and Albemarle road
at a cost of $450,000. This project, to-
gether with that of William Brandt's
new •$250,000 theatre at Flatbush and
Seventh avenues, has already been
chronicled in more detail in our columns.
A. H. Schwartz is having plans pre-
pared for a new motion picture palace
to be located near Flatbush and Rogers
avenues, to cost about $150,000. The St.
Marks Amusement Company will erect
a photoplay theatre at 285 Flatbush
avenue, the budget calling for a cost
of $150,000. The estate of Chauncey
Marshall is planning for a $100,000 pic-
ture theatre at Saratoga avenue and
Macon street to be leased to an amuse-
ment corporation. Construction has al-
ready started for a $125,000 photoplay
palace at Fulton street and Howard ave-
nue for Howard Weingarten.
The Washington Amusement Corpora-
tion is drawing up specifications for a
theatre and office building on Washing-
ton avenue south of Prospect place.
The seating capacity will be 1,500 and
the structure will cost in the neighbor-
hood of $100,000.
Carlson & Wiseman, architects, are
drawing up plans for a new moving pic-
ture and vaudeville theatre at Kings
Highway and 12th street. Besides a seat-
ing capacity of 1,900, the theatre will
have a roof garden accommodating 1,500.
HODKINSON FORCES ARE GROWING FAST
Manpower of Company Is Being Strengthened in
Every Section of United States — Some Changes
THE first move of the W. W. Hod-
kinson Corporation in its large
expansion and to meet the re-
quirements of selling its productions
singly on the basis of individual merit
has been to strengthen the manpower
of the company in every section of the
United States.
Recently announcement was made by
F. B. Warren, vice-president, of a series
of managerial changes in the eastern or
metropolitan division comprising Boston,
Buffalo, Washington and in the South-
ern division with changes in Atlanta,
Charlotte and New Orleans.
Some Local Office Changes.
Now comes announcement of a further
development of the sales organization
with' the entry of these men into the
branches :
New York City Exchange : George F.
Lenehan, for the past eighteen months
manager of the Goldwyn Washington,
D. C, office, became manager of the
New York Hodkinson exchange. May
19, succeeding E. A. Crane, who will
be detailed to important reorganization
work for his company elsewhere.
Cleveland Exchange : C. C. McKibbin,
Pittsburgh manager for Goldwyn, from
the day of that company's organization,
has been appointed Hodkinson manager
in Cleveland, succeeding D. W. Phillips,
who has resigned for advancement with
another company. He assumes charge
of the Hodkinson interests in Cleveland,
May 26.
Minneapolis Exchange: Phil Reisman
leaves the Triangle Milwaukee office and
has become the Hodkinson manager in
Minneapolis, where he served two years
in the local Goldwyn organization.
Los Angeles Exchange: Harry H.
Hicks has taken charge as Hodkinson
manager of Los Angeles, succeeding E.
N. Silcocks, resigned. Mr. Hicks for the
past year has been manager of Select
Picture's Cincinnati office.
How Pathe Handles Their Films.
Coincident with the expansion of the
W. W. .Hodkinson Corporation, its own
managers and salesmen in all thirty
Pathe offices, through which Hodkinson
attains his physical distribution, have
taken over the exclusive selling of Hod-
kinson-distributed productions to ex-
hibitors.
In all thirty Pathe offices the Hodkin-
son executive is stationed in full charge
of selling and service for his territory,
and in every important larger territory
has his own Hodkinson \raveling sales-
man going over the territory to see the
exhibitors in their communities. .
Gertrude Clsure Engaged by Universal.
Gertrude Claire, well known Thomas
Ince character woman, and who has
often been cast as the mother of
Charles Ray in Ray-Paramount pic-
tures, has been engaged by Universal
for the role of Mary MacLaren's mother
in "The Petal of the Current." This
production is now being made under
the direction of Tod Browning from the
magazine story by Fannie Hurst.
You'd Hardly Recognize Your Own Dorothy Phillips as the Mountain Schoolgirl in "Destiny."
Dorothy saya shed mucli rather be the schoolgrlrl than the pursued society lady at the left in this Universal
Jewel attraction.
May 31, 1919
THE MOVING PICTURE WORLD
1349
HOW GRANLUND ANSWERED THOMAS
Loew Publicity Man Refutes Strictures of Omaha's
Rialto Manager on New York Theatre Men by Put-
ting Over "Auction of Souls" in a Sensational Manner
NT. GRANLUND, director of ad-
vertising and publicity for the
• Alarcus Loews theatres in New
York City, has answered the criticisms
of Gotham's exhibitors by H. M. Thomas,
manager of the Rialto Theatre, Omaha,
Neb., by proving that the exploitation
of motion pictures in the Eastern city
in any degree comparable with methods
in the West is practically a new art,
with thousands of dollars in added re-
turns at the bo.x offices simply await-
ing the call of originality and progres-
siveness.
Recently Mr. Thomas 'came out of
the West' and visited several of New
York's most prominent motion picture
theatres. Then he asked:
"Why doesn't someone give a night
show to catch the after-the-theatre
crowds?
"Why doesn't someone do something
out of the ordinary, or in some way
unusual and novel, for a big feature?
"I know at least fifty Western man-
agers who can advertise and exploit
motion pictures better than managers
on Broadway are doing it."
Breaking Down Eastern Conservatism.
The manager of the famous Rialto
Theatre at Omaha was comparing the
advertising and presentation methods
used by managers of equivalent New
York houses with those that he and
others find so profitable in the West.
Mr. Granlund hurdled the barriers of
conservatism and repetition of method,
jolted motion picture fans in the larg-
est city in the country out of their
lethargy, and literally sold a special
feature to them by methods and stunts
that make even the most progressive of
Western managers take the count for
novelty, daring and originality.
Of more practical importance, Mr.
Granlund's sensational exploitation of
"Auction of Souls," formerly called
"Ravished Armenia," and of which First
National Exhibitors' Circuit is the offi-
cial distributor, broke the attendance
record at every Loew Theatre, inter-
ested every one of the hundreds of
exhibitors in the greater city, and
proved that human nature is the same
in a metropolis as in a village.
Has to Reach AH Kinds of People.
What Mr. Granlund did is a recital
that contains ideas and suggestions for
every exhibitor, not alone in relation
to "Auction of Souls," but to the prac-
tice of the art of showmanship as a
whole. As a director of advertising and
publicity, his task is manifold. He has
to appeal to every class and type of
theatre patrons.
How Granlund struck a response
from all of them, breaking the box
office record in more than twenty
theatres, and revealing the golden pos-
sibilities in the practice of real show-
manship in Greater New York, is best
told in his own way:
Picking Out the High Lights.
"To begin with," he said, "there had
just been a difference of opinion about
how the public would receive 'Auction
of Souls'. The manager of a big
Broadway house had decided that it
might not be a success. Mr. Loew
thought differently. It was booked, and
to me was given the task of exploiting
it. Really, it wasn't a task. The subject
is filled with wonderful advertising pos-
sibilities. The real problem was to
choose the most effective of them. My
opinion on this point suggested that
it would be well to do things to adver-
tise it that New York theatre patrons
had never seen before. I have found
that where there is novelty to exploit
it is most profitable to make the ex-
ploitation novel.
"The first step was to create an
advance interest. This was done by
using slides containing copy reading:
N. T. Granlund.
Advertising' and publicity director for
Loew theatres in Greater New York.
'Coming Soon — The Only Alotion Pic-
ture Ever Shown at $10 a Seat.' The
reference to it at $10 a seat was used
in every bit of literature we prepared.
It always was coupled with the qualify-
ing phrase : 'No Advance in Price.'
This created the impression that our
patrons were going to get a bargain
in screen entertainment. No doubt of
it. They did. Every Loew Theatre
scheduled for a first run received one-
sheets and three-sheets for lobby use,
printed with the slide copy in big dis-
play tj'pe.
Going in Strong for Posters.
"Then the real campaign started. I
selected eleven trailers from a print of
'Auction of Souls' at the First National
exchange, and wrote a form of address
for managers to use. This explained
'the various scenes in the trailers. It
had a tremendous effect. I ordered a
big quantity of posters, of all sizes.
What impressed me particularly, and
what I urged every one of our man-
agers to display prominently, were the
captions beneath the scenes and figures
on every poster, and the lobby photos.
The public stopped to read these.
"Managers, making announcements
from the stages, invited the patrons to
get 'Auction of Souls' heralds on their
way out. This was a valuable stunt,
because thousands of people requested
heralds from the ushers and doormen,
and in reading them our slide and an-
nouncement appeals were clinched. I
bought big space in the newspapers.
Local papers were used in Brooklyn,
Harlem, the Bronx and other sections,
while in New York City dailies pub-
lished display ads. Several of the line
cuts and copy from First National's
press sheet were used with good effect.
Advance Midnight Show a Hit.
"Then came the advance 'midnight
show' idea, which really did more to
put the production over than anything
else. This was a distinct departure
from anything New York had ever wit-
nessed in connection with a motion
picture. It created nothing short of
a sensation, to say nothing of several
riots. It absolutely blocked Broadway
at Forty-fifth street, in front of the
New York Theatre, at 11 :30 o'clock
Saturday night. It is a fact that forty
policemen on foot, and a squad of
mounted men had to be called to battle
with the crowds before the street was
cleared for normal traffic. Never in
the history of motion pictures on
Broadway has any other production re-
ceived the public response that wel-
comed 'Auction of Souls' at that mid-
night show."
Five theatres were selected for the
midnight show. They were the Bur-
land, a neighborhood theatre in the
Bronx; the 116th Street Theatre, in
Harlem; the Avenue B, on the lower
east side; the Palace, in the East New
York section of Brooklyn, and the
Loew's New York Theatre, on Broad-
way at Forty-fifth street, in the heart
of the city's theatrical district. The
scheme proved a veritable knockout and
a complete success from every stand-
point.
Printed Tickets a Week Ahead.
"But there is this to remember,"
warned Mr. Granlund. "The midnight
shows would not have been worth a
tenth as much for advertising purposes
if they had not been given in advance
of the opening of the production in
regular matinee and evening perform-
ances. I had tickets for the midnight
shows printed a week in advance.
Announcements were made from the
stage about the midnight show, and as
the people left the theatre the manager
and his assistants stood in the lobby
and sold the tickets.
Every one of the five houses was
sold out, with every bit of standing
room taken, three days in advance of
the midnight show."
1350
THE MOVING PICTURE WORLD
May 31, 1919
GOLDWYN OPENS TWO MORE EXCHANGES
Starts Offices in Omaha
Will Have Local Man on
WITH the opening of two new ex-
change offices in Omaha and Salt
Lake City, Felix F. Feist, vice-
president and manager of sales of the
Goldwyn Distributing Corporation, an-
nounces that Goldwyn will be in a posi-
tion to give overnight distribution in
practically every city of the United
States. There will be twenty-two Gold-
wyn "Service Stations" in as many
branch offices.
"The value of giving service," says
Mr. Feist, "has never been fully ap-
preciated by the exhibitor. We are
going to show the exhibitor that we
appreciate it. Exploitation is the task
of the distributor. Of course there
must be a certain amount of physical
co-operation on the part of the ex-
hibitor, but this must be minimized.
In an ideal exhibitor service, the dis-
tributor must make all things meet. At
the time that the picture arrives, the
dealer helps must be on hand to go
with it. Lobby displays, service ads,
press matter and the picture must go
together or efficiency is nil.
Will Have Local Men on Job.
"With regard to publicity matters,
Goldwyn is making special and prog-
ressive strides in the direction of an
ideal system. In every fair sized city
of the United States, Goldwyn will
have a press representative in a short
time. Even in press matters will the
exhibitor get personal co-operation. It
is all right ,to send him a press book
or a press sheet and tell him to send
it out to the local newspaper, but it is
much better to have a man right on
the spot to do it for him.
"This publicity man can do other
things beside send out notices to the
paper. He can help the dealer to carry
out the suggestions made by the serv-
ice department. I have seen wild-eyed
suggestions thrown into print and aimed
at the exhibitor, telling him just what
to do if he is to hang out the S. R. O.
sign. But in most cases the printed
appeal is not enough inspiration to
make the exhibitor actually carry out
and Salt Lake City and
Job in All Large Towns
these suggestions. A man on the spot
will do it ten times where the mere
printed idea will do it once. We must
have both sorts of service co-opera-
tion, and Goldwyn Pictures, under the
careful direction of Hunt Stomberg, is
going to have them."
Brothers of Frank Hall
Arrive with 78th Division
WITH the arrival of the 78th Divis-
ion from overseas, Sergt. Harry
T. Hall, 312th Infantry and Ed-
ward C. Hall, 309th Ambulance Unit, 78th
Division, both brothers of Frank G. Hall,
president of Independent Sales Corpora-
tion, will step down the gangplank
"somewhere" in Hoboken to meet a
rousing welcome arranged by Mr. Hall.
On the sleeves of the Halls will be seen
three gold stripes, eighteen months hav-
ing been served by them in the thick-
est of the fighting on the American front
in France.
Frank Hall is president of the U. S.
Theatre Company, operating the U. S.
Theatre in Hoboken, and in recognition
of the boys of the 78th Division, he has
left instructions at the U. S. boxoffice
that all men in uniform wearing the
insigna of the 78th shall be admitted
free of charge.
"Virtuous Wives" Made
Clean Sweep in Irvine
T7STEILL WALLACE manages the
Jj_^ Gaines Theatre, "The Home of
Good Pictures" it is termed, at Ir-
vine, Ky. The population of Irvine is
272. "There's no reason why a little
town shouldn't have big pictures" is the
way Air. Wallace looks at it. There are
not as many people in Irvine as a New
York theatre could draw from a single
apartment house in its neighborhood,
but there are people living all around
in the country and Mr. Wallace draws
on them for all the support Irvine can't
supply. He uses the neighborhood news-
paper for big ads and goes after busi-
ness with posters liberally displayed
through the country.
The Gaines Theatre had been a fail-
ure until Mr. Wallace took charge of it.
"Town's too small," said the pessimist.
"Not enough people here to support a
picture house."
"I see quite a number of people here-
about," said Mr. Wallace to himself as
he surveyed the field. "I think I can
get enough business if I give them
something worth while." He has run
the two Tarzan pictures, "The Fighting
Roosevelts," the Chaplin pictures and
"Virtuous Wives." Following is the let-
ter he sent the Big Feature Rights Cor-
poration, Louisville, after showing "Vir-
tuous Wives" :
"You will find enclosed a check for
advertising on 'Virtuous Wives.' 'Virtu-
ous Wives' was a clean sweep. It went
over bigger than any other picture I
have ever played. I can certainly recom-
mend it to any exhibitor. Can you book
'Daddy Long Legs' for May 7?"
Lonergan Joins World Scenario Staff.
World Pictures has added Philip Lon-
ergan, one of the best known scenario
writers of motion pictures, to its staff
of scenario and continuity writers un-
der the direction of Charles Sarver,
editor in chief.
Mr. Lonergan began his career as a
writer of short stories. His picture ex-
perience has been with Reliance-Ma-
jestic, Thanhouser, and other land
marks of the industry.
For World Pictures he has written
"Alandarin's Gold," which was used as
a starring vehicle for Kitty Gordon and
"Love and the Woman," which will be
released on June 23 with June Elvidge
as the star.
Hall Leases Bacon-Backer Studio.
Frank G. Hall, vice-president and gen-
eral manager of the Charles Miller Pro-
ductions, Inc., announces that he has
leased the Bacon-Backer studio, 130
West Thirty-eight street. New York,
and that it will be the home of the
production work for the Miller produc-
tions, the first of which is now nearing
completion with Herbert Rawlinson,
Florence Billings, Stuart Holmes and
Regina Quinn in the leading roles.
Norma's Doing an Appropriate Bit in "The Way of a Woman," and Constance Isn't Being Out-womaned by Any Means.
Constance Talmadg-e is improvini? the happy moments in "Happiness a la Mode" even while the "vamp" is berating
under Director Walter Edwards' coaching-. These pictures are Selects of forthcoming release.
May 31, 1919
THE MOVING PICTURE WORLD
1351
-THIRD DEGREE" IS WIDELY BOOKED
Picturization of Klein Play by Vitagraph with
Alice Joyce Is Taken on by Many Circuits
ALL recent Vitagraph booking rec-
ords were smashed this week when
"The Third Degree," a picturiza-
tion of the famous Charles Klem play
by that company, was booked solidly by
all circuit houses and for extended en-
gagements and indefinite runs by various
leading independent houses.
"The Third Degree" is being released
by Vitagraph. Due to the comprehen-
sive scope of the bookings to date, it
will have simultaneous premieres in the
majority of leading houses in the East-
ern and New England states and in the
Middle West.
Circuits That Have Booked Film.
The circuits which have closed for
"The Third Degree" include Keith's and
Proctor, William Fox, the Poli Chain
and B. S. Moss.
In the Keith and Proctor houses, the
Third Degree" will be shown for forty-
six consecutive days. Theatres under
the control of William Fox will show
the Klein picturization for thirty days.
Poli has contracted for a twenty-five
days' showing. The B. S. Moss circuit
will show the photodrama for twenty
days. These bookings completely cover
the circuit theatres of America, which
include picture plays in their programs.
Notable among independent bookings
are those of several theatres within "the
loop" in Chicago. The "loop" district
is the heart and hul) of Chicaso.
In the Ziegfeld for Long Run.
No theatre in the "loop" has a greater
reputation for high-class photo produc-
tions than the Ziegfeld. This theatre
draws its patronage from the best class
of theatregoers.
Most progressive of cinema manage-
ments in Milwaukee is that of E. C.
Bostick, owner of the Merrill and Strand
theatres. Mr. Bostick will run "The
Third Degree" indefinitely at both of
his Milwaukee theatres.
The Park Theatre in Boston, the New
Theatre in Baltimore, and the Camera-
phone Theatre in Pittsburgh, are leaders
on the big-city list who have booked
'The Third Degree," aside of its circuit
bookings in the big towns.
thing that is shown in even the small-
est towns in the United States."
Organization Is Needed.
Mr. Day stated that the possibilities
for future development of the picture
business in Mexico are tremendous and
that all it needs is systematic organiza-
tion.
Mr. Clay, who has purchased the ter-
ritorial rights in Mexico from Famous
Players-Lasky, is a business man of long
experience with the War Trade Board
in Mexico. He is installing in Mexico
City an office which will have many of
the facilities of the branch offices of
Famous Players-Lasky throughout the
United States.
George Le Guere Signed by
Bacon as Leading Man
C^ EORGE LE GUERE, who has been
-J- seen in support of Blanch Bates,
-* Robert Edeson, David Warfield,
Irene Fenwick and Jane Cowl, and who
has had a successful screen career, has
been signed by Gerald Bacon as leading
man for Mr. Bacon's new star, Lucy
years dramatic director for Frohman s
and also for Liebler's, is going over-
seas as a Knights of Columbus secre-
tary and will probably be assigned as
an entertainment director with the
Knights of Columbus with the Army
of Occupation. Mr. O'Brien is also well
known as a photoplay director.
Tells Why American Film
Fails to Lead in Mexico
JOHN L. DAY recently returned from
Mexico, where he has been looking
after the interests of Famous
Players-Lasky productions and estab-
lishing an exchange in the interest of
C. M. Clay, who is to distribute Famous
Players-Lasky pictures throughout Mex-
ico. He brings back the report that
American pictures occupy only a sec-
ondary place in Mexico.
"The reason for this," says Mr. Day,
"is the negligence of the average Amer-
ican film company in checking back its
stock of film from its various ex-
changes.
"When the Mexican moving picture
patrons see an announcement that an
American film is to be shown he is loath
to pay his money for admission, as the
class of film is generally far below any-
Started Theatre with $70
and Sold Soon for $5,000
ALTHOUGH the past year has been
unusually trying to exhibitors on
account of war taxes, and unusual
patriotic contributions by the public,
nevertheless many exhibitors can point
to extraordinary box office records.
An example of what gameness, fore-
sight and real showmanship can do in
the face of great odds was the case of
Messrs. Braswell & Keaton, of For-
dyce, a little Southern Arkansas town
of only 1,500 population, where these
two men less than a year ago took over
the Lyric Theatre to meagre patronage.
Fordyce was no "show" town, accord-
ing to reports made by every previous
exhibitor who had attempted to run the
Lyric.
But Messrs. Braswell and Keaton had
sensed popular opinion and made up
their mind that Fordyce was a great
show possibility if the right attractions
were bookea. With the unpromising
capital of $70 they went to work. The
other day they sold the Lyric to a For-
dyce business man for a sum said to ap-
proximate $5,000, the two partners re-
tiring to take over another theatre in
Louisiana.
In an interview Mr. Braswell said:
"We attribute our success mainly to
Fox productions. One of our first kill-
ings was made on 'The Honor System.'
Another money-making spot in our
show career was Annette Kellerman in
'A Daughter of the' Gods.' With 'The
Spy' we got advanced prices, while
'Trouble Makers' was a strong drawing
card.
"Of course, we had educated our pa-
trons to the point where, when we ad-
vertised a Fox production, they expected
to see something a little out of the or-
dinary. They were not disappointed."
George Le Guere
Will play opposite Lucy Cotton in Gerald
Bacon's "Sunup," released by
Independent Sales.
Gotten, who will be seen in the featured
role of the first Bacon production, re-
leased by Frank G. Hall through Inde-
pendent Sales Corporation, "Sun Up," a
screen version of Max Marcin's play,
"Substitute Prisoner."
Mr. Le Guere is one of the screen's
best known leading men and juveniles
having been seen in "Youth," "Destiny, or
the Soul of a Woman," "The Seven Dead-
ly Sins" and with Norma Talmadge in
one of her late successes. His latest
work for the screen was opposite Jane
Grey in "The Birth of a Race." Last
season he was seen in "Business Before
Pleasure," one of the biggest successes
on Broadway.
Ohio Legislature Fails to
Pass Sunday Picture Bill
C
O'Brien a K. of C. Secretary.
Richard G. O'Brien, professionally
as Richard Garrick, for many
known
iINCINNATI film men were disap-
pointed at the failure of the Legis-
lature to support and pass the
Banker bill, legalizing the showing of
pictures on Sunday. Every effort had
been made to overcome objections of
the religious element, but without avail.
After it became evident that the bill
was to be amended to death, through
the elimination of the most prosperous
hours of the evening and other restric-
tions, the sponsors of the bill moved
and carried a motion for its indefinite
postponement.
While the failure of the bill to carry
probably will have no serious effect on
the Cincinnati houses, as they always
have been open on Sundays, there is
keen disappointment among local ex-
changemen particularly. Henry Hoefle,
Andrew Hettesheimer and Edwai-d
Kirsch represented the Cincinnati mo-
tion picture interests.
1352
THE MOVING PICTURE WORLD
May 31, 1919
THIRTEEN BEST COMEDIES FOR SUMMER
For Corporation Releasing Second Edition of
Sunshine Laugli-Makers at Exhibitors' Request
BY command of the exhibitors of
America, we have deceided to re-
lease, with brand new prints and
brand new paper, the second edition of
the thirteen biggest and best Fox Sun-
shine Comedies."
This statement by Herman Robbins,
assistant general manager of the Fox
Film Corporation, is the opening gun
of a campaign to meet an exhibitor de-
mand for comedies which is said to be
unprecedented in the history of the
motion picture business.
These Fox Sunshine Comedies, each
in two reels, are to be released as a
group under the name of "The Lucky
Thirteen." One will be issued each
week throughout June, July and August.
The first release, June 1, will be "Roar-
ing Lions and Wedding Bells."
The new prints prepared for this se-
ries are from revised and re-edited
negatives and the resulting pictures are
declared by the Fox organization to be
even funnier and' snappier than the
original releases.
Nevr Lithographs Prepared.
The new lithographs, it is asserted,
will be the most elaborate and effective
yet provided with Fox Sunshine Come-
dies, emphasizing the lions, the pretty
girls and the unique situations which
have been characteristic features of
these productions from the very outset.
The Rivoli Theatre in New York and
a host of other representative theatres
throughout the country have recently
played the second edition of "The House
of Terrible Scandals."
Fox Theatres Also Feel Demand.
The subject of a second edition of Fox
Sunshine Comedies was the first matter
presented to Mr. Fox on his return
from Europe. There had accumulated
during his absence mail from exhibitors
calling attention to the comedy situation
and requesting another opportunity to
run the big Fox Sunshine Comedy suc-
cesses.
Mr. Fox himself, in his own chain of
theatres, already has played Fox Sun-
shine Comedies five and six times with
success and he now is planning to play
them again when the second edition is
released.
Selection of the subjects to be in-
cluded in "The Lucky Thirteen," ac-
cording to Mr. Robbins, has been made
on a basis of exhibitor reports. The
following list covers comedies which
the exhibitors agree have produced the
most laughs :
"Roaring Lions and Wedding Bells,"
"A Milk-Fed Vamp," "His Smashing Ca-
reer," "Damaged No-Goods," "Shadows
of Her Past," "The Son of a Gun," "Hun-
gry Lions in a Hospital," "Are Married
Policemen Safe?" "A Self-Made Lady,"
"A Neighbor's Keyhold," "Wild Women
and Tame Lions," "A Tight Squeeze"
and "Roaring Lions on the Midnight
Express."
The group plan of releasing these pro-
ductions, it is pointed out, enables the
exhibitor to solve a whole summer's
perplexing problems with one booking.
Geleng Startles Cameramen
with His Night Panorama
IN the May 17 issue of the Moving
Picture World there appeared a night
panorama picture taken by Louis
A. J. Geleng, of the Cinema Camera
Club ball held in the Estee studios on
125th street on April 26. The caption
gave credit to Mr. Geleng for this un-
usual photographic stunt, and in the
course of a few days the World had an
inquiry from up-state for the address
of Mr. Geleng, the writer stating that
he wanted to ask him for information
on the technique of night panoramas.
Mr. Geleng paid the World a visit the
other day, and according to him his
night panorama of the Cinema Camera
Club ball is the first picture of the kind
ever taken. The flashlight is the usual
medium for taking such interiors, but
Mr. Geleng had the big banks of stu-
dio lights to help him and couldn't re-
sist the temptation to give the pano-
rama a try. His results were remark-
ably successful.
Mr. Geleng is the chief cameraman
for the motion picture department of
the Newspaper Pictorial Syndicate, 500
Fifth avenue. New York. He is an ex-
pert in the industrial and commercial
line and has made numerous difficult
factory pictures. For the past nine
months he has been in the Nyack Hos-
pital recuperating from an operation.
Previous to his hospital experience he
was doing camera work for the Liberty
Loans in and around New York City.
He is an old timer in the industry, a
charter member of the Cinema Camera
Club, and his reappearence will be wel-
comed by a number of friends.
Montagu Love Creates
Most Intricate Make-Up
WHAT is said to be one of the most
original make-ups ever credited
to a character actor is being used
by Montagu Love, World Picture star, in
his latest production "Through the
Toils" just completed at the World stu-
dio, under the direction of Harry O.
Hoyt. It required three hours to put
this make-up on and ten minutes to take
it off. Mr. Love is compelled to change
entirely his appearance both as regards
his body and his face. The same method
employed by furriers "in pointing" a
fox fur is used by Mr. Love in putting
on beard, moustache, eye-brows and eye-
lashes.
He first begins by coating his face
with fish glue and then the hairs are
stuck on, and after this is completed
a barber is employed to trim the hair
to the desired appearance. In order to
get the proper blending of shadows dif-
ferent color dyes are used. Specially
designed symmetrical are employed to
change the appearance of his lower
limbs and assist in creating "a walk" in
keeping with the character Mr. Love is
called upon to play. His arms, shoul-
ders, neck, ears, nose and chest are
then subjected to a transformation that
creates an entirely different character
from the many things that Mr. Love is
credited with in his illustrious career
on the stage and the screen.
Louise Glaum and Matt Moore in "Sahara"
W. W. Hodklnson's Imposing scenic production released through Pathe.
"The Hushed Hour" Opens
to Big Detroit Business
THE Hushed Hour," starring Blanche
Sweet, had its national premiere
at the Broadway-Strand in Detroit
beginning May 18. The "takings" re-
ported by the Harry Garson offices
show that $1,819.70 was the first day's
receipts, with $1,683.30 the following day.
"The Hushed Hour" is in five reels.
The cast includes Milton Sills, Gloria
Hope, Rosemary Thebj% Wilfred Lucas,
Harry Northrup, Mary Anderson, Lydia
Knott, Wyndham Standing, Winter Hall,
Bennie Alexander, Edward M. Kimball
and Norman Selby (Kid McCoy).
Newspaper clippings displayed at the
Garson offices showed enthusiastic
praise for the production from the De-
troit journals.
Marketing and distributing arrange-
ments for "The Hushed Hour" have not
yet been announced. In a comprehen-
sive report Royal A. Baker, the Detroit
official censor, eulogized the cast and
the story.
May 31, 1919
rr
THE MOVING PICTURE WORLD
"TjTW
Advertising for Exhibitors
Conducted by EPES WINTHROP SARGENT
fl^Mppffff^l
Next Year.
FOR a second time the alleged daylight
saving plan is raising trouble for pic-
ture theatres, and this year without
the war for an excuse. Don't waste time
next year. Start in now to kick against
the moving ahead of the clocks, and work
your screen and your program to educate
your patron. No real good seems to be
accomplished by the scheme, and it does
work a hardship for amusements.
Crowded.
White space does not seem to worry
the Toledo theatre managers. The pages
of the Toledo papers are filled with dis-
plays that look like a thunderstorm
backed up by a cyclone. Apparently the
men who get up the layouts have been
told that they will lose their jobs if they
do not take up every inch of white paper,
and no one seems to be in immediate
danger of having to hunt a job. The
Colonial sends in a dozen samples, and
this is about the most open advertise-
ment of the lot. It Is a five-column width.
f=^
Mov«n^ Thij- W,oK Only J'ta^tind Toda.y
AStor^ That DwiL, w.tk tk« 0«,»t»xr ■^ _ _ M ■ m M
miUM FARMUM
' * 'N Uxnte LcvELV
^■/UN HUNTER"
A Magnificenl ^odaction
A Display Too Full of Type to Be
Attractive.
ten and a half inches deep. There are
plenty of scattered punch lines, but there
is nothing that gets hold of you, par-
COM.
SUNDAY
MAR. 2
OMB ^W PICKO-THE PICTURES W
WEEK PQlyPWIAl
ONLY V.*^sa2S3EEnn3 W
,lMEill«IMm» ACTOR IN THE WrSJ
EiRNlM
1^^ THE MAN
HUNTER
ticularly because it is all so full of type.
You feel that you have not the time to
spare to read it all, and so you pass it
over, where you might have read one well
displayed selling argument. Even where
cuts are used, as in the second example,
they fill up the space. There is not too
much to read in this second display, but
it looks as though there was too much,
and the reader does not stop to argue,
but passes it over, unless he has taken
a half hour for the purpose of picking
out a show. The third example shows a
pair of five fifteens, and these, too, show
the same stuffing, though there is not
really too much type. It just looks that
way. This is not the case with the
Colonial alone. The Colonial is perhaps
A Display Which Seems to Tell Too
Much.
\^9 1 Charlie Chaplin
-H "^ A Night in the Show
A Pair of Five Fifteens From Toledo.
rather better than the average in this re-
gard, but the town seems to set its ad-
vertising in this fashion, and no one ap-
pears to have labored with the composi-
tors to get a better display. Should any
one house take the trouble to get some-
thing different, the advertising w^ould
probably make real business for that en-
terprising management before the other
houses found out that one advertiser was
getting all of the cream. Most cities seem
to have some certain ttyle of advertising,
and publicity men appear to drop natur-
ally into that style, with the result that
all of the displays look alike, and, there-
fore, lose much of their selling value. Now
and then some live advertiser comes along
and changes things, but soon they are all
following the new lead and the pages
again look all the same. It pays to keep
changing styles in order to get what the
other fellow has not, and to change be-
fore he can follow you. Someone can
make a huge hit in Toledo by playing up
white space for a while.
Let Them Know You.
Let your patrons l*now you by sight.
Do not hide out in your office. Be around.
JIake an announcement from the stage
now and then if for no other reason than
to get acquainted with your patrons and
to let them see what you look like. This
holds particularly true of the smaller
houses. Be some one who is known and
give your house a personal touch.
Passes for Pastors.
Charles Decker has changed from the
Majestic, Grand Junction, to the Sterling,
Greeley, Colo., and he is hustling as hard
as ever. Lately he had "Parentage" at
the house, and sent out a form letter to
all teachers and ministers asking their
attendance and explaining that he had
planned to give a special showing for
them in advance o't the regular run, but
that he was not able to get the film in
time. Instead, he was sending them passes
for the opening day, and begged them to
use the enclosures. It was a well worded
letter, and probably made business for a
longer period than the run of that par-
ticular attraction.
Gummed It Up.
The Doric Theatre, Kansas City, Mo.,
ran "An Amazing Impostor" lately. In
this play it will be recalled that Mary
Miles Minter is the daughter of a chew-
ing gum king, and for three days before
the showing the city w^as flooded with
packages of the jaw exerciser printed up:
Chew Hood's Gum and See
Mary Miles Minter
in
"An Amazing Impostor."
You can get gum with your own labels
very cheaply by looking in the theatrical
papers for advertisements, and a novelty
like this is apt to work hard for the
house.
Hearts Afoot.
The Schade Theatre, Sandusky, Ohio,
made a clever street display for the "Heart
A Perambulating Advertisement for
"The Heart of Humanity," from
the Shade, Sandusky, Ohio.
of Humanitj-." A light framework was
made, large enough to contain a man, and
this was lettered front and back, with
A Marquise Display from the Shade,
Sandusky, Ohio.
1354
THE MOVING PICTURE WORLD
May 31, 1919
posters on the sides. It was effective, but
we think it would not have cost much
more to drape in the leg-s of the motive
power with a red skirt and the effect
would have been greatly enhanced. The
skirt of the overcoat, and the feet detract
from the general effect, though even as
it stands, the advertisement is a good one
and is bound to make business. The dis-
play for the marquise is not as elaborate
as some of the Schade displays, but it
is well done and effective; more so than
would have been a posted 24 sheet. The
cuting away around the heart adds much
to the display value of the sign and is
well worth the extra trouble entailed. It
might not seem that so slight a thing as
cutting away a portion of a display w^ould
help, but it does add greatly to the effect;
and will attract far more attention than
an oblong. It also suggests that an at-
traction worthy of this special attention
must be out of the ordinary. The suj;-
gestion is unconscious and perhaps not
even mentally formulated, but it exists
none the less.
Pomcroy's Latest.
Harry Pomeroy, of the Holman, Mon-
treal, does not let many bets get by him.
When he found that Pe'rova was booked
at a drama house, he arranged to play her
in film the same week, and then advertised
that she was personally offering a prize
of $10 for the best criticism of her work
in the picture. He received hundreds of
criticism, for the whole public seemed to
be willing to earn ten cents a word; the
criticism being limited to one hundred
words. It was an unusual adroit hook
up and brought a large return.
A Campaign.
To advertise "A Midnight Romance,"
the First National Exchange, of Washing-
ton, D. C., got out a four pager, showing
Tom Moore's campaign for this feature
at the Rialto. It is interesting as show^-
ing how one adroit showman handled the
subject. It opened with the underline
shown at the top of the left hand column,
followed by a doubly fifty liner on Friday
and Saturday, which is shown just below.
Below that is the forty lines single that
ran from Tuesday through the remainder
of the engagement. The middle column
shows the triple used for the Sunday dis-
play, dropping about 175 lines. The double
fifty on the right hand was run Monday,
and below that is the criticism from the
Post. This was not an extravagant dis-
play, but the stuff is so well laid that even
How a Texas Paper G&ined a Double Page Display with Only Eighteen Col-
umn Inches.
the single forty gives a good display. The
double fifty with its inset advertisement,
held in with white space and a twelve
point linear border, looms large on the
page, and gives better than the average
hundred lines. It is not the space, but the
display which counts, and as we have
often shown, Tom Moore knows how to
get display without buying huge spaces.
You niust Advertise.
You must advertise to get pictures
over no matter what their merits, and
you should advertise harder for a good
picture than for one not likely to sell.
It is better to take a loss on a picture
now and then and lose the sale of a few
tickets than to lose the patron through
selling him a ticket for that particular
show^.
Hookinir Up.
Here is an unusual example of a hook-
up used by the Washington Theatre, Dal-
las, Texas. The house takes three sixes —
eighteen column inches — and gets a double
page display, for each of the twenty other
advertisements lines up with the title —
"What Every Woman Wants" — and runs
all the way from bread to banks. The
idea was first used by a Southwestern
manager in connection with Mary Mac-
Laren in "Shoes" and has been used sev-
eral times since, but it is always good if
you can get an apt title to play up to, and
if your local paper has a live advertising
man it is not even necessary to go out
and get the other advertising. The news-
paper will do that. But u you have to
dig the ads yourself, it is worth while.
Try it sometime when you nave ihe right
sort of title.
From Dan Connors.
Dan Connors, 'of Virginia City, Nev.,
sends in some more of his own typesetting
to prove that he can get the best of the
antiquated types of the old Enterprise,
some of which had been in the cases
since Mark Twain was its editor. The
stuff is set by Mr. Connors himself, who
has been his own compositor since the
TOM MOORE BOOKED "A MIDNIGHT ROMANCE"
FOR THE WEEK OF MARCH Mi. AND ADVERTISED AS FOLLOWS:
Tuesday, March 4th
to Thursday. March 6th
STARTED Wrm UNDERLINE
FOLLOWED THIS ON
Friday and Saturday.
March 7th and 8th
WrrH A FIFTY DOUBLE
""
r'r:™iiiAiTo::^"^o
ANITA STEWART
millCHT lOMMCE
^^
OPENED ON SUNDAY
MARCH 9lh i;iJ5s::S^
Tuesday. March 1 1th, and
through the Engagement
FORTY.SINCLL
-IIi.itO"
MIDHTCHT
■ OMMCE
INIlIsUWtRI
= RIALTO J5
W^ TODAY AND ENTIRE WEEK -ea
PREMIER PRESENTATION IN AMERICA
On Monday, March 10th
FOLLOWED
WITH A nmrDOUBLE
5
HUUMIMIS KHVUMUn
""'
^
?r"jiALTor:^To
ANOTHER MOORE TRIUMPH
ANITASTEWm
MIDNIGHT ROMANCE
_
^
Monday Morning's "Post"
Said:
THe ClASSIC OF
THE BIG TOPS
M/XE MARSH
Mtrgir«t Miyo'i'
Funout Novil
in
POLLYofUieCIRCUS
mURGARtT MHVO'S faclnaOng Story of
the CIrcuB Girl and thm Village Minister
OPERA HOUSE yOA/fCff 7"
1 A HJKE COMEOYl
WITH
ANITA
LOIS WEBER'S GREATEST PRODUCTION
Tom Moore's Campaign on "A Midn ight Romance."
A Two Fours from Dan Connors, show-
ing the Utilization of Stock Stuff.
printers were drawn to the cities. The
first design is a rather full two fours.
The central figure we do not place, but the
other six cuts are the A. T. F. "ballet
dancers," which work very nicely for a
circus play; better than the exchange cut
shown in the second display. The lady
seems to have a greater muscular devel-
opment than Miss Marsh, but the cuts get
attention and tell the story at a glance.
In the Salome advertisement, which is a
two sevens, Dan seems to have dug up.
May 31, 1919
THE MOVING PICTURE WORLD
1355
another stock cut from somewhere that
does just as well as Harold Franklin's
special drawing. He is using this on
several recent advertisements. Dan is
improving as a compositor, and he did a
really good job on that big bank. He
CHARtEY
CHAPLIN
IM MIS SECON&
IIUJON DOOAK PlCR'Rt
Shoulder Arml^'
* ALIMONY:
Tonight & [^1 Tomorrow
jTe^. »iLet.»HpW-M
Salome
Dwarfs a Circus iSi'SiiSl.S*!^
' Drama Supreme
aHKThursday Mar. 27
A Pair of Two Sevens Set by the Same
Manager-Compositol-.
could go into any big shop and hold down
a job without having to bribe the fore-
man, and he would be a find for a paper
paying attention to show advertising.
And it is worth while noting that in a
remote town Mr. Connors gets thirty cents
for Salome and fifty cents for Chaplin,
which is going some. Do you remember
what a row there was in some sections
when prices were first raised from five
to ten cents? But who would not pay
thirty cents to see the seven veils "flutter
airily" from Miss Bara? That's only a
little more than four cents a veil. If
you have trouble with your printing of-
fice, why not follow^ Mr. Connor's example
and learn to set your own type? It is
simple once you catch the trick.
Three Langaase Heralds.
We have shown as many as four lan-
guages on East Indian advertising, but
in this country two languages is about
the limit. The Holman, Montreal, got
out heralds in three languages for the sec-
ond week of "The Heart of Humanity."
The first example shows a throwaway
\'m gBsg^ n mm
n D'vi3p«r5vj K ivayj vt oik pit — wpjiro ijnJin'iD na jjkJikb cm «>'nc
03"n 1*3 i»j D«.T -y^sDits 1"? .DHBoir -lytp'T r-Kif-iwiw ivi-iiyj i*k oy syii
:■« — ^nViDJtre ;•« ^yD^cyD nito hk-i k ;'k 0"X lyasu "-n jya'i^ ix lyrinta d'j
?eurN -^icrp's n in c: osn et^nsa
1 1 »ppg?;T^;«jm^,^;3^i '^
.a .2 9 ns 7 ,5 ^ ,1
.0 25 "INE DCD 1,000
The Hebrew Side of a T'wo Language
Herald from the Holman, Montreal.
printed in Hebrew on one side and in
English on the other. Here the title Is
translated into the Hebrew and only the
signature cut reads in English, but in the
French four page herald, one face of
which is shown, the title is not translated
"The Heart of Humanity'
PERES. MERES. FEM.MES.
SOEURS.FRERES
et FIANCEES
C est \'oire Desoii
dassiMei a cctre represenuiion
VESE2 LE VCIH MAINTESANT AU
HOLMAN
Doe aorre uoaifie, nir deoiaodc populaire
One Face of a Four Page Herald in
French from the Holman, Montreal.
even where type is used. Harry Pomeroy
has been quick to get the fact that the
story is partly laid in Canada, and uses
the fact prominently in "The first big
/^ (utJe ^i.«<-^ J <^°^ ^ c*---^fc^
fUcCZ^ i/Uj- u^U? ■^£. U^i^^^-
A Card Used by Harry Pomeroy, of the
Holman, to Put Over "The
Heart of Humanity."
Canadian play." Apparently there is more
than a slight basis for the statement that
they want home stuff in Canada. In addi-
tion to the heralds, Mr. Pomeroy used tiny
red hearts, which were doubly appropriate
because they were used on Valentine's
day. He also used a heavy white card on
which was printed a message in script
with no type display to take away from
the seemingly personal character of the
message. To combine this with any type
would have robbed it of seventy-five per
cent, of its value. As it stands, it looked
Picture
Theatre
Advertising
By EPES WINTHROP SARGENT
Conductor of Advertising for Exhibitors In ttia
Moving Picture World
a
TEXT BOOK AND A HAND BOOK, a
compendium and a guide. It tells all
about advertising, about type and type-
setting, printing and paper, how to run
a house program, how to frame your
newspaper advertisements, how to
write form letters, posters or throw-
aways, how to make your house an
advertisement, how to get matinee
business, special schemes for hot
weather and rainy days. All practical
because it has helped others. It will
help you. By mall, postpaid, $2.00.
Order from nearest office.
MOVING PICTURE WORLD
516 FIFTH AVENUE, NEW YORK
SchUIer Bnildinc. Chieatro. HI.
Wrieht & Callender Balldinr, Loa Angeles, Cal.
like a personal message and was read. as
such until too late to stop. That is the
real trick of the imitation handwriting
idea. It must look the part in every de-
tail.
Circnsy.
This advertisement from the Strand,
Pittsfield, Mass., offers a decided circus
touch to a circus picture. Many adver-
tisers have seen the opportunities for
Mon. te. W3ii._.te.S!3;8j9 "3ut.ol jtia W a l)i?_seran part special
A Hoop-la Advertisement with the
Proper Circus Flavor.
good drawing in this picture, but this
example is unusually good. The circus
has a tremendous appeal. Make the most
of it.
Program Stuff.
The humorist of the Mikadow Theatre
has discovered that "A little child shall
lead them" did not apply to the Crown
Prince. That's good enough to copy.
More ProKTram Stuff.
Here's a good idea from the Eureka
Community News, the four page news-
paper put out by the Eureka Theatre,
Philadelphia, each week. Adapt it for
your own use.
"The Independent Order, Friends of
The Eureka."
An association of clear-thinking,
clean-living, God-fearing men, women
and children who foregather nightly ,
at the Eureka, the neighborhood the-
atre, in a communion of tears, laugh-
ter and applause. A thoroughly dem-
ocratic institution where distinctions
of creed, political faith and social
status are forgotten.
Dues — Nominal. Five cents for the
children and ten cents for the adults
at bargain matinees. Ten cents for
the children and 15 cents for their
elders at the night shows. A penny
or two for Uncle Sam.
Benefits — An evening of solid enjoy-
ment. An hour or two's surcease
from the toil and turmoil of life's
never-ending struggle. A clearer
vision of the path ahead and a firmer
grip on the frayed threads of life. A
closer intimacy with the men we call
brothers.
Come Folks! Join the "I. O. F. of E."
All you need is a smile and a coin.
David Barrist.
In the original it is set double column
in 14 point bold, but it can be worked in
almost any form from a program filler
to a special printing.
In Correction.
Tlirough an error the picture of a house
front printed on page 1492 of the issue
for March 15, was credited to the Holman,
Montreal, instead of to O. J. Evans, of
the Rialto, Toronto, to whom due credit
should have been given for an excellent
display. We regret the accident and ex-
tend apologies to Mr. Evans.
1356
THE MOVING PICTURE WORLD
May 31, 1919
^^HH^^^^^^^^mgX^ |Wi|. 1 irrr HI y -™- •"rw\ iprw ii|| ii| in' n
1
Projection Department
w
Conducted by F. H. RICHARDSON
1
^
Important Notiee<
OWING to the mass of matter awaiting
publication, it is impossible to reply
through the department in less than
two to three weeks. In order to give
prompt service, those sending four cents,
stamps (less than actual cost), will re-
ceive carbon copy of the department reply,
by mail, without delay. Special replies
by mail on matters which cannot be
replied to in the department, one dollar.
Both the first and second sets of ques-
tions are now ready and printed in neat
booklet form, the second half being
seventy-six in number. Either booklet
may be had by remitting 25 cents, money
or stamps, to the editor, or both for 40
cents. Cannot use Canadian stamps. Every
live, progressive projectionist should get
a copy of these questions. Tou may be
surprised at the number you cannot
answer without a lot of study.
Lens Charts for Framing.
The December 28 issue containing the
lens charts was exhausted very quickly.
The demand for lens charts was so great
that we have had a limited number
printed on heavy paper, size 11x17, for
framing. Covers amperage 25 to 60 A. C.
or D. C, and Plano-convex or meniscus bi-
convex; also gives necessary projection
lens diameter to avoid waste and distance
of revolving shutter from aperture.
Every progressive, up-to-date projection-
ist should have one. Price, 50 cents, post-
paid to any part of the world. Send U. S.
3-cent stamps or money order.
Vancouver fiot Bluffed.
SOME of these fellers scattered around
over the landscape, who seem to keep
pretty darned close tabs on the de-
partment doings, never trouble their
luxurious siestas sufficiently to write until
some one rises out of the tall brush and
heaves a rock in their direction. Then
they wake up and reel off a flow of hot
stuff that makes us wink our eyes, gasp
for breath, grab our trusty typewriter
(machine, we mean) and yell for help.
Just listen to this one, from Brother C. B.
Stear, Vancouver, B. C. I remember some
one suggesting, not long ago, that Van-
couver might chip in on some discussion.
Think it was Griffith, but not sure. Maybe
I did. Don't know. Anyhow, here's what
has happened:
"Re your article concerning difference
of opinion between projection experts as
to correct place to focus arc crater and
your suggestion that the Vancouver men
should help out in the discussion. Now,
sir, you just listen here awhile! You have
been blowing our trumpet so much that
it is no wonder the boys down East have
at last heaved their hat into the ring
and Invited us to combat. You have got
us into a blooming 'ole, and seeing as w^e
don't know a better 'ole ('ows that?) we
must just flounder around and try to
back up the old trumpeter as best we can.
"You seem to have given the impres-
sion to all and sundry that we British
Columbia chaps are something special, but
believe me. sir, that's all bunk. Here Is
how it all happened, and s'welp me Bob it
did 'happen.' Some time ago the Van-
couver union accumulated unto itself the
idea that too many new men were getting
in on the projection game too easily. The
local decided to put the kibosh on that
kind of stuff. To that end it sent a
deputation to the Provincial Government
at Victoria, asking for an examination for
projectionists, AND we got it! Yes, sir;
we got it good and plenty! Some of those
good brothers who had planned taking a
couple of hours off, sauntering over to the
court house and just taking out that li-
cense came back at a full gallop, remark-
ing, 'Oh! ouch! and wow!' Some fell down
flatter than a cullud gemman's foot, and
those who did wiggle through the mill
had not one danged thing to crow about!
Nay, verily, Pauline they had not! But
the one main thing we all got was a
corking big shaking up and a fine, large,
juicy idea of all the various things we
thought we knew, but did not. Result:
All but the old original crackerjacks be-
gan to scratch gravel in an endeavor to
accumulate some real knowledge, partic-
ularly with regard to the optics of pro-
jection, and we have kept it up ever
since, b-e-c-a-u-s-e there is a monkey
clause in the provincial law which em-
powers the examining board to call any
one up for examination at will, so we
have to keep up steam all the time. Well,
all this had the ultimate effect of making
most of the boys "bugs" on the subject
of projection. Anything new appearing
in the projection department nowadays
starts an argument.
"Of course we still have a few wise
ones who imagine they can improve on
the Government examination, but I don't
think the exam, put up by Messrs.
Oswald, Foster & Co. can be beat.
There, now, you have the awful truth
in all its unseemly nudity. We are
just an ordinary crowd who got w^hat we
asked for, got it with red-hot trimmings,
and are now obliged to keep up to date
(that little re-examination-at-any-time
joker) or go back to some less exacting
profession. Therefore, likewise and so
forth, here am I with my little bit.
"In my opinion the correct point at
which to focus crater image depends, to
a large extent, on the area of maximum
incandenscence' of the crater itself. From
time to time there have been discussions
in the department as to relation of light
to amperage, as well as the correct plane
in which to focus the crater image. I
believe these questions should be con-
sidered together. Those who hold the
image should be focused at or near the
aperture, take it for granted that the
carbons are loaded to capacity, so that
the entire crater is at maximum incan-
descence, hence giving an even, ■white
light. Those who claim the correct place
to focus crater image is within the pro-
jection lens have in mind a carbon which
is loaded very much under its capacity,
hence not only supplying a 'white light
area' in its crater, but also light of lower
quality and reddish tinge. This applies
to, for instance, % carbons carrying 25
or 30 amperes D. C. The idea of loading
carbons to capacity in order to get a
crater of even, white brilliancy is based
on the well know fact that a copper con-
ductor (solid) will carry a light load on
its outer surface, and as the load is in-
creased on its next, inner, 'surface,' and so
on until the whole cross section is loaded.
In case of the solid carbon the arc will
travel around to outer edge. We there-
fore install a 'core' of a material of
higher conductivity, thus inducing the
current to pass through center of car-
bon, which now loads up from center out,
instead of from outside in, and so long
Which Room Is Yours?
May 31, 1919
THE MOVING PICTURE WORLD
1357
as it can carry its current on the core
surface all the current will crowd through
that spot, which will become very highly
incandescent, while the rest of the crater
surface burns at lower temperature, giv-
ing off light of inferior quality, having
a decidedly reddish tinge. This inferior
light will affect the purity of the white
light at the point of greatest concentra-
tion. By focusing the core of the crater
image just beyond the film, the film itself
will act on the same principle as a ground
glass, though to very much less extent,
of course, and help diffuse the light of
the core itself, which same is a crater
within a crater. By focusing the core on
the rear glass of the projection lens, when
carbons are loaded to capacity, you can
notice a decidedly brighter spot in center
of screen, which same is, I think, the
brighter light of the core. Maybe this is
all pure bunkum, but it is what I think.
You cannot get pure white light unless
the source is pure w^hite. If you drill sev-
eral small holes in an iron shield and
place same over condenser you will get a
clear image of crater through each, prov-
ing that the light source, as a whole, is
projected by every pin-point of the con-
denser surface. It therefore follows that
if you are working -with underloaded
carbons you get a spot of inferior quality,
and in order to improve the field of light
on the screen you push the carbons for-
ward to focus the crater image on rear
lens of projection lens, thus getting the
best light from condenser by using center
of it only, depending on quality of cor-
rected projection lens to clear up the light
field.
"The conclusion I arrive at is, roughly,
that with fully loaded carbons focus
crater image (core) just beyond the film.
or on it. With partially loaded carbons
focus on rear lens of projection lens, or
use smaller carbons. This is not designed
to rank with the originators of this dis-
cussion, but since the hat is in the ring
we cannot allow the challenge to go by."
In reading this letter a thought oc-
curred. In the two largest cities In this
country are large organizations (unions)
of projectionists, presumbably, of course,
led by the best men in them. The presi-
dents of these two unions, being among
the best posted projectionists in the two
cities (you would not expect it to be
otherwise, would you?) we should be in-
terested in having from them, sent in for
publication, a discussion of the points
Friend Stear has raised. Just a thought,
you know. Just a thought that occurred
to me.
Well, Brother Stear, your letter is most
interesting, and the point raised with
relation to underloading of carbons is
well taken, though I cannot agree with
some of the rest of your argument. Your
remarks with regard to going after some-
thing and getting more than you bar-
gained for were amusing. But I venture
that none of you would go back now
to the old way. I happen to know you
have not in the least over-stated the ex-
citement when the real truth of that
examination dawned upon the projection-
ists of British Columbia. Some of the
men worked so hard that their brains
smoked. But now that Vancouver, or
rather, the British Columbia men really
are "something special," in that they have,
they must have, a fairly complete knowl-
edge of their profession so far as it has
advanced up to date. This is not true
anywhere else in the world, so far as I
know, unless it be in some of the other
Canadian provinces which the B. C. way
of doing it has awakened. Alberta is, so
far as I know, pretty well following your
lead. As to Sask. and the other provinces
I am not as yet fully informed.
As to your argument, I shall be com-
pelled to take issue on some points. In
the first place, you cannot, under any
circumstances, get really good results
with the crater core focused at or on
back glass of projection lens. And this is
why: Your plate-with-holes-in supplies
the answer, but I must analyze it a bit.
As you say, each pin-point of the front
condenser projects a full image of the
crater to the "spot." This means that, no
matter what part of the condenser you
may use — center or w^hole lens — you get a
spot made up of complete crater images,
hence containing the impure light you
speak of, if carbons are underloaded. By
shoving the crater image ahead you cut
out a lot of the outside of the condenser
(hugely expensive in light), and by so
doing get rid, I think, of considerable
chromatic aberration. But what about
the almost inevitable ghost? Of course
your proposition presupposes small am-
perage, with long distance from condenser
to film, so that the ghost area is pretty
well back, but in my opinion, while your
argument as to evil effect of underloaded
carbons is correct, and is exceedingly well
put, your proposal for advancement of
crater to lens to clear up the field is not
good. It is at best a makeshift. More
and more I can see the huge importance
of loading carbons to capacity. Friend
Benklemann surely sprung a good one
there, and coming right on top of Griffiths'
exposition of the spot make-up (thou-
sands of separate crater images), has
opened our eyes to a number of things we
should, perhaps, have seen sooner.
I cannot agree with you. Friend Stear,
that the point of greatest concentration
should ever be ahead of the film, or that
the film acts in any degree as a ground
glass would, except when dirty, or oily.
I do agree with you that a pure spot can-
not be had in any possible way except
by having a light source (crater) of pure
white all over its surface, and that that is
only possible with carbons loaded to
capacity. But of one thing I am not quite
certain, viz.: Where the carbon core fo-
cuses with relation to point of greatest
concentration. Seems to me you have
given us what may prove to be a valuable
guide, or marker. The point of greatest
concentration is not always so easy to
determine, especially by the student. If
the focus of the core always bears a fixed
relation to the point of greatest concen-
tration, that fact will enable us to talk
more intelligently with relating of fixing
distances.
We shall await, with much Interest,
papers on this subject by the leading offi-
cials of projectionists' unions in the two
largest cities in these U. S. Surely they
will prove very interesting — very inter-
esting indeed, because large unions will
of course have their most high-class men
in charge of their affairs.
Compensare Connection for Dissolving.
Karl B. Glenn, Newport, Tenr^essee, de-
sires advice, as follows:
"Will you please tell me what is ithe
proper way to wire the two lamps to a
compensarc so as to light both lamps
at once? We are having trouble with
condenser breakage. Machines are one
Powers and one Simplex De Luxe Model,
using A. C. at 40 amperes. Can you tell
TO
IflVlP
TO
1/JMP
me from above what' is wrong. When
last I wrote it was from Hendersonville,
North Carolina, where I was manager of
the Queen Theatre. Am only here to help
my brother until his projectionist is out
of the army."
That "Simplex De Luxe Model" was
too good to keep. Don't know whether
the Precision or the Enterprise company
will swear loudest. But the kind of
machine (presumably Power's 6-B and
Simplex Type S) makes no difference as
to answering your questions. As to hitch-
ing compensarc up so you can use both
lamps at once, why that's one of the things
we spell i-m-p-o-s-s-i-b-l-e. You can
hitch the two lamps in multiple, how-
ever, so that by careful work you can
dissolve one picture into the next fairly
well, after some practice. It is called
"stealing the arc." You make the con-
nection as indicated in drawings. To
change over, you close the switch of the
idle lamp and bring the carbons of the
lamp together. This will light the second
lamp, and when you separate the carbons
again, as you must, of course, will auto-
matically extinguish the other. Many
projectionists have very fair success w^ith
this plan, though of course the better
way is to have two compensarcs. Can-
not agree with your 40 amperes A. C.
In my judgment the improved screen re-
sult had through using 60 amperes (cap-
acity of compensarc) would more than re-
pay extra costs for current. I never did
believe in low A. C. amperage for pro-
jection. As to condenser breakage, look
at lens chart in December 28, 1918 issue,
line up according to its directions, and
unless there is something radically wrong
with the equipment, you should have very
little lens breakage. If you have not
the- issue in question, then remit 50 cents
to Moving Picture World for lens charts
on heavy paper for framing. You will,
of course, be careful when opening
lamphouse door, that no heavy drafts
strike the hot lenses. There are other
reasons for condenser breakage, but first
I want to know that your lens system
itself is not at fault.
As to Lena Focns.
W. R. Gwynn, Cheyenne, Wyoming,
sends in a most excellently written letter
and a really well made drawing dealing
with lens focus, as per my request, March
20 issue. The drawing would take up a
lot of space and, much as I dislike to
pass by as fine a piece of work, I think
it is hardly essential to clear under-
standing of the matter. Brother Gwynn,
who belongs to local union 230, Denver,
says:
"According to the theory of the con-
jugate foci of a lens the object must be
changed with relation to the lens in order
to change the focusing position of the
image, i. e., if the lens is, for example,
four inches from the film, it can come
to an absolutely focus at one point oniy.
No lens can have two focusing points or
obtain the same identical sharpness of
focus several feet apart.
"However, another point must be taken
into consideration, viz., there would be
a greater change in the distance from
lens to film on changing from a 40 to a
60 foot throw than in changing from a
90 to a 110 foot throw. The greater the
throw the less variation in distance from
lens to film, until a distance might be
reached where no change would be neces-
sary for practical purposes of focusing.
I have tried to illustrate this with the
enclosed diagram, which is only relative
and not intended to show accurately the
distance of change. I believe that if Mr.
Nighwander will go down to the stage
and compare the two pictures he will
find that one is in much better focus than
the other. To assume that you may obtain
the same identical focus on a variation
of 20 feet without touching the lens is
a violation of a well established law of
optics. It may be 'good enough' to suit
the purpose, if you are not hard to please
with a focus, and may appear sharp
from the projection room."
The thing really hinges pretty well en
the great difference in length of conju-
gate foci points. If a lens focuses a
picture six or seven inches away on a
screen 100 feet (1,200 inches) away, it is
readily seen that a moderate change of
the latter distance will only effect a very
1358
THE MOVING PICTURE WORLD
May 31, 1919
minute change in the first named. I
would imagine It to be the same per-
centage in each distance. For instance,
suppose we change the screen distance by-
ten feet, or one hundred and twenty
inches, the original distance being one
hundred feet and the film six inches from
the focal point of the projection lens.
Then I would suppose the necessary move-
ment of the lens to re-focus would be .1
of six inches, because ten feet is .1 of
the longer focusing distance. But maybe
I'm wrong in this. It is only a reasoning
from the standpoint of what seems to
be cause and effect.
From Portland.
Matthew Aparton, projectionist at the
Liberty Theatre, Portland, Oregon, writes
denying the charges of the Hood River
man, published recently, concerning Port-
land projection. The letter is also signed
by Jean A. Miller, presumably also of
the Liberty. The letter reads:
"During the time the epidemic was rag-
ing here, a few of us were standing near
the Liberty Theatre, this city, when Broad-
well, the Hood River man came up and
asked where the union offices were. I
replied that no one was there as no
meetings or gathering were allowed for
the present. Broadwell then proceeded
to ask some very foolish questions about
the union. For instance, he wanted to
know why it, the union, would not sup-
port its members when forced to lay off.
He was told that, due to the fact that
we had 15 men in the army, who would
have to be taken care of on their return,
we were not taking in any new members.
Well, to make a long story short, we
all got rather angry before the conver-
sation was finished. Well, I guess in
a way I am to blame. I found Broad-
well's name on many reel cases and
wrote him telling to please keep his name
off. In closing let me say I have been
with the Liberty Theatre Corporation
nearly two years, and they require the
goods on the screen, or you're done, and
all the I. A. cards in the world won't
keep you from getting canned."
Never again! I'm DONE on publishing
anything of this sort in future. I know
I've said that before, but this time It
goes. Broadwell wrote a mighty straight-
forward, convincing letter. Well, I've
given Aparton his come-back, so we'll
just have to let it go at that. The
trouble is that I have no possible prac-
tical means for proving or disproving
charges made by correspondents.
W^anta Sugrgestions for Projection Room.
Paul Walker, Hillsdale, Mich., orders
lens charts and asks for suggestions as to
planning projection room for a new the-
atre. He says:
"Received handbook ordered from Chi-
cago ofliice; also question booklets, and
now I am back for the lens charts, for
which find fo' bits enclosed. We have
the business all to ourselves here. Own
two theatres, one of which is running and
the other closed. Are starting to build
a 900-seat house near here. The building
Is 40x130 feet. Will have a stage twenty-
two feet deep. Distance of projection will
be 122 feet. Projection room will be In
balcony. How large a picture should we
project? House will not be very high.
We have a 9x12 Gardner Velvet Gold Fiber
screen which is bran' new. Will it be too
small? Will have two Type S Simplex pro-
jectors and a Ft. Wayne Motor Generator
and will use 35 to 40 amperes at the arc.
As I have doped it out will need two 6.5
P. C. condenser lenses, set not more than
one-sixteenth inch apart, with center of
combination 16.5 inches from film. Is this
correct? Will have a 12xl5-foot projection
room built of hollow tile, with adjoining
room for motor generator and everything
except projectors. Plenty of ventilation,
lavatory, etc. The room will be con-
structed according to handbook instruc-
tions."
Projection room as planned seems to be
all right, except that you have, in the
sketch, shown no wash basin — a verj' im-
portant matter, as the projectionist's hands
get soiled with carbon dust and oil and
it is better to remove it with soap and
water than wipe it off on the films. Very
likely it is to be there, but you forgot to
mark it in on the sketch. Don't set motor
generator right up in a corner. Set it out
where you can get at it from all around.
As to screen, from the screen to rear row
of seats cannot possibly be more than
about 125 feet, and will most likely be
less. If your audiences have not been
educated to large pictures you could use
the 12-foot screen, covering it fully with
the picture and extending a border made
of black cloth beyond it. A 12-foot pic-
ture is pretty small, though, for such a
house and might not suit your manager.
Mind you that insofar as concerns the
audience seeing the picture and reading
the titles there will be no trouble at all,
except possibly for a few short-sighted
ones who can seat themselves part way
down the length of the house. The ad-
vantages of the small picture are many.
For one thing, you will get a sharper,
more brilliant picture. I would suggest
that the twelve-foot screen be put in and
tried out for a few days. If the audience
likes the small, brilliant picture, w^ell and
good. If it does not it will be no large
matter to get a larger screen. If you do
change, I would suggest sixteen feet as
plenty wide enough. Tour lens dope is
all right, except that instead of sixteen
and a half inches you will want nineteen
inches from center of condenser combina-
tion to aperture. Don't see where you dug
up that sixteen and a half inch idea.
jection viewpoint, objectionable, but under
the conditions most excellent screen re-
sults are had, which latter is distinctly
to the credit of Chief Projectionist Lester
Bowen and the projectionists under him.
Rialto and Rivolt Bqnipment.
From time to time inquiries come in as
to the equipment, etc., of the Rialto and
Rivoli theatres, of New York City. For
information of all, these theatres use Sim-
plex special equipment projectors, Minusa
Gold Fibre screens. The Rivoli screen is
set at an angle of twenty degrees and
ten minutes, the distance of projection
being 131 feet. Ninety amperes D. C. are
used. The Rialto has a 127-foot projec-
tion distance and the screen is set at an
angle of nineteen degrees and twenty-two
minutes. Amperes used, 90. The Rialto
projection room is reached by perpendic-
ular iron ladder leading through a hole
in the floor of a room adjoining the pro-
jection room. The projection room itself,
while not at all crowded, is a bit scant
in its front and back width. The Rivoli
projection room is ample in dimensions
and is reached in a more respectable man-
ner. In each house there is heavy loss
of light incident upon using such long
focal length projection lenses and heavy
amperage. In both theatres the location
of the projection room is, from the pro-
Projection Experience
MOTION PICTURE
HANDBOOK
For M«Daa«n ud 0»«rator«
By P. H. RICHARDSON
The reoognlnd itandArd book on Uie work of pro-
leotlon. Complete descrlpUon* uul liutruatloiu on
all leading m&chinea and projection OQulpmcnt.
There Un't a projection room in tlie anlnm la
which thla carefoUy compUed book wUl not ura itj
purchaae prloe each month.
Buy It Tbday
t4 th« Co»y, PMl«aM
MOVING PICTURE WORLD
616 Fifth Avoaoa. New Yort Ctty
Sohlll*- BuHdlng. CHIoMO, III.
Wright & Callender Bltff., Lo* Antaln. C*l,
To aare time, order from neaiaat efllaa.
We've Been Watched.
G. W. Betz, President Local Union 282,
Middletown, N. Y., says:
"Dear Brother Richardson: It has been
several moons since I've written the de-
partment, but that does not mean that
I have not watched it every week. Have
been on 'vacation' in Uncle Sam's service,
but it's all over over there and I'm back
again. Just now I am deeply engrossed
in your handbook and Hawkins' Electrical
Guides. To say that I think they're both
great would be putting it mildly indeed.
And now for some questions: Would you
construe films as being a part of the
equipment, so far as the projectionist is
concerned? I ask because we have a
clause in our contract which reads to the
effect that the projectionist must report
fifteen minutes prior to starting show to
determine the electrical and mechanical
condition of projection apparatus.
"I have a 25-35-ampere transverter,
which is giving complete satisfaction, but
where can I get some dope on it? Why
does the voltage double and the amperage
remain constant whe i both lamps are in
operation? What difference is there in
the windings of a transverter and any
other motor generator set? This is all
just now, but watch out, for I'm going to
trouble you a lot. Glad you escaped the
surgeons with your life, for we need you
in our business."
As to films being a part of the equip-
ment in a sense which would bring them
under the clause of your contract cited,
most emphatically they are NOT. They
are not owned by the theatre and are not
a part of its stationary equipment. More-
over, the wording of the clause of the con-
tract would make it ridiculous to assume
that films were included, because by no
possible stretch of imagination could the
projectionist determine the physical con-
dition of six to eight reels of film in fif-
teen minutes, much less make any needed
repairs. Fifteen minutes is little enough
time to look over the projection room
machines, oil up and get ready to start,
without doing anything to the films. It is
presumed that films will be given the
projectionist which are in at least safe,
workable condition. If they are not, It
is not up to the projectionist, but the
exchange and the theatre management.
Unions would do well to include a clause
to this effect in their contracts. As to the
transverter, write the Hertner Electric
Co., Cleveland, O., for detailed instruc-
tions. The transverter doubles its volt-
age when the second arc is sprung be-
cause the two lamps are in series, and
when you add the second arc you double
the arc resistance, so that the voltage
must be doubled in order to force
through the same amount of current. In
the old series arc lighting system, used
for street lighting, ten amperes was usu-
ally the current flow, no matter whether
there were two or fifty lamps, but there
was a rise of, if I rightly remember, fifty
volts for every lamp added. You will find
this system described on pages 697-8, Vol.
No. 4, Hawkins' Electrical Guides. It is
known as the "constant current" system.
I am not able to answer your question as
to difference in windings. That would be
quite some Job. You won't "bother" me by
asking questions. That Is what I am here
for — to answer questions.
Hey, Goah Dang: It, Stop It!
Whatcha sendin' me them darned lens
chart orders for, huh? Send "em to the
Moving Picture World. Think I want to
hire a bookkeeper or sumpin?
May 31, 1919
THE MOVING PICTURE WORLD
1359
MUSIC CUE SHEETS FOR FILMS OF CURRENT RELEASE
"Auction of Souls."
Released by First National.
Prepared by George W. Beynon.
Theme — Less Than the Dust (Moderato), Woodforde-Finden.
1 T. At screening. 4:30. Scheherazada (Largo), Rimaky-Kersakow.
2 T. Andranik's mother and sister. 2:45. Theme.
3 T. March, 1915. 3:15. Our God Save to Us Our Sultan (Segue
Dramatic Tension), Borch.
4 T. The wheels of cruelty move. 3 :00. Agitato Appassionato, Borch.
5 — T. Two's company. 2 :00. Theme.
6 — T. Three times have I asked. 1 :45. Crafty Spy, Levy.
7 T. Eastern morning. 2 :15. Nor Oghchicoon, Armenian Hymn
(Segu Hurry No. 1), Langey.
8 D. Aurora enters church. 1:30. Reve Angelique (Andante),
Rubenstein.
9 T. You need soldiers in this. 3:15. Dramatic Tension, Herbert
10 T. The German consul has refused. 2:45. L'Arlessienne (slow
march), Bizet.
11 — T. The men were separated from. 3 :15. Misterioso Dramatlque,
Borch.
12 D. Mother and two children. 1 :30. One Who Has Yearned Alone
(Lento), Tschaikowsky.
13 — T. Edith Graham. 1:30. Tendresse (play to action), Pente.
14 D. Turk enters home. 6 :00. Adagio Pathetic, Godard.
15 — D. Miss Graham enters. 5:15. Arabian Nights (Andante), Milden-
berg.
16 — T. Refugees from the north. 2:30. Sicilian Vespers (Allegro), Verdi.
17 — T. After a night. 2:30. Moonlight Sonata (Andante Pathetic),
Beethoven.
18 — T. The Kurds. 1:45. Arabian Serenade (Moderato), Langey.
19 — T. The castle. 4:30. On the Bosphorus (Orientale Andante),
Gauwin.
20 — T. The Turk had a plan. 1:45. Scene au Serai (Allegro), Gauwin.
21 — T. The government which. 2 :15. Song of Boatmen of the Volga
(Andante), Cady.
22 — T. The dreaded shadows of night. 2 :30. Andante Dramatic, Herbert
23 — T. Another day of horror. 2:45. Mephistofele (Agitato), Bolto.
24 — T. It was a real extermination. 2:45. Lamentoso (Largo), Borch.
25 — T. Before the walls. 4:30. Indian Wail (Larghetto), Dvorak.
26 — T. Under the desert skies. 2:45. Indian Lament (Adagio), Herbert.
27 — D. Woman leaves girls alene. 3 :30. Nebucodnosor Overture (Dra-
matic Agitato), Verdi.
28 — T. The monastery on the. 2:30. Angelus (solemn), Massenett
29 — T. Hand over the girls. 1 :30. Allegro No. 1, Langey.
30 — T. Ta-ta-lin-el. 4:30. Nocturne (Lento), Kryzkanowsky.
31_T. With the north star as. 1:45. Orientale (Allegretto), Cul.
32 — T. You will be sent to America. 1.15. Theme.
33 — T. Now please hear me. 2:00. Remembrance (Andante Doloroso),
Berkedal-Barfero.
"Daddy Long Legs."
Released by First National Film Corporation.
Prepared by George W. Beynon.
Theme — Love Think of Me (Moderato), F. H. Gray.
1 — T. At screening. 3:00. Basket of Roses (Moderato), Albers.
2 — T. The late John Grler. 1:30. A Fanciful Vision (Andante),
Ruberstein.
3 — T. The child of culture. 2:00. Camella ^AlleBretto), Tonnlng.
4 — T. Jerusha had twelve years. 2 :00. Theme.
5 — T. The great prune strike. 2:30. Lump of Sugar (Fox-Trot),
Gumble.
6 — T. The gentleman who takes things. 1 :00. Misterioso, Andino.
7 — T. As the empty hours go by. 5 :00. Bleeding Hearts, Vely.
8 — T. Can't have nothing to drink. 1 :00. Theme.
9 — D. Mary and boy start to house. 2 :15. Essence Grotesque, Lake.
10 — T. Children are sometimes lent. 2:15. In Poppyland (Moderato),
Albers.
11 — T. All my life I have wanted. 1 :00. Theme.
12 — T. Judy calls the monthly. 2:45. Prelude (Cyrano) (Andante),
Damrosch.
13 — T. I want my mamma. 2:00. Baby's Boat (Lullaby).
14 — D. Mary sneaks downstairs. 1:45.' Upstairs and Down (Moderato),
Donaldson.
15 — T. You should be punished. 1 :(X). Dramatic Agitato, Borch.
16 — T. It's all very well. 1:15. Thorn Rose Story (Andante), Krlenzl.
17 — T. Far into the weary hours. 2:30. Bye Lo (Lullaby), Perkins.
18 — T. The hot-house rose full bloom. 5 :30. Hansel and Gretel,
Humperdinck.
19 — T. The only time the children see. 2 :30. Down by the Meadow
Brook (Waltz), Wendllng.
20— T. His naughty spirit. 3:30. Theme.
21 — T. Five blocks away. 3:00. Le Retour (Vivace), Bizet
22 — T. Homesickness is a disease. 2:15. Home Sweet Home (play pp).
23 — T. Judy lets the cat out. 1 :45. Theme.
24 — T. Headquarters of Dan Cup. 1:30. Mlnuetto Glocoso (Allegretto),
Mozart.
25 — D. Close of scene. 3 :00. Romeo and Juliet Overture, Tschaikowsky.
26 — T. Letter — Dear Daddy Long-Legs. 2:00. Serenade (Allegretto),
Pierni.
27 — T. I come down every summer. 3 :45. The Bee and the Floweret
(Andantino), Zamecnik.
28 — T. Who owns the yellow car? 1:00. By Heck (Fox-Trot),
Richardson.
29 — T. My ambition is to write a book. 1 :45. Theme.
Reverie (Lento), Drumm.
2:30. Entr' Acte (Waltz),
2:00. Eleanor (Moderato),
30— T. Good-bye is difficult to say. 3:30.
31 — T. Then com'es the great inspiration
Helmsberger.
32 — T. Are you my Daddy Long-Legs?
Deppen.
33 — T. Angle devoted the evening. 2:15. Babillage (Allegretto), Castillo.
34 — D. At dance. 1:00. I've Got a Pair of Swingin' Doors (Fox-Trot),
Grant
35 — T. The big moment of Judy's lite. 2:30. Theme (slowly).
36 — T. Jarvis wanders. 2:15. Dream of the Flowers (Andante), Cohen.
37 — T. Why, Jarvis Pendelton. 2:00. Theme (to end).
"Josselyn's Wife."
Released by Robertson-Cole.
Prepared by Joseph O'Sullivan.
1 — At screening. 1:30. Am Camin (Allegretto), Schumann.
2 — T. Miss Bessie Barriscale as Ellen Latimer. 2 :15. Song Without
Words (Andante), Rebikov.
3 — T. Ellen enters the new world. 2 :30. Poupee Valsante, Poldlnl.
4 — T. Gibbs Josselyn, who resents Lillian. 1 :00. Idilio (Allegretto
Grazioso), Lack.
5 — T. Another day of youth's indifferent. 1 :CK). The Flatterer (Moder-
ato Capricioso), Chaminade.
6 — .D. Exterior — Gibbs arrives. 2:45. Serenade (Allegretto), Drla.
7 — T. The Deer-Head road house. 2 :00. Prelude Op. 28 No. 15
(Sostenuto), Chopin.
8 — T. Like two castaways on a desert isle. 1 :45. Song Without Words
(Andante), Rebikov.
9 — T. Springtime in Brittany. 2:30. Berceuse (Lento), Karanoft.
10 — T. Five years of fame. 2:45. Springtime (Valse Intermezzo),
Drumm.
11 — T. A deadly poison that undermines. 1 :15. The Flatterer,
Chaminade.
12 — D. Mr. Josselyn and child. :15. Marching Through Georgia (pp).
i;i! — -D. After tadeout of Josselyn and child. Valse (Lento).
14 — D. Dance. 1 :30. Two-step to action.
15 — D. Josselyn, child and nurse. :45. Slow Waltz (p).
16 — T. Injuns. 3:30. Songe D'Enfant (Andante non Troppo), Gabriel-
Marie.
17 — T. The rent on this studio. 1 :30. The Flatterer, Chaminade.
18 — T. The comfort of unburdening. 1 :30. Silent Woe, "Elland"
(Andante Pathetlque), Von Fielitz.
19 — D. Ellen, Lillian and Josselyn. 2 :30. Dramatic Reproach (Andante
Expresslvo), Berge.
20 — T. On the surface. 2:15. Serenade (Moderato Assl), Karanoff.
21 — D. Interior — Ellen and Mr. Josselyn. 3:15. Andante Fifth Sym-
phony (start at cello solo), Tschaikowsky.
22 — D. Gibbs in studio. 2:30. Dialogue (Andante), Meyer-Helmund.
23 — D. Close-up of Ellen and Mr. Josselyn at door. 1 :30. Dramatic
Tension No. 36, Andino.
24 — T. And then another burden. 1 :45. Agitato Misterioso No. 3, Brell.
25 — T. You and Lillian made up. 2:15. Dramatic Tension No. 44 (Agi-
tato), Borch.
26 — T. Morning brings a new grief. 4 :30. Adagio "Sonata Pathetlque,"
Beethoven.
27 — T. As the trial dragged Its weary length. 1 :15. Song Without
Words (Andante), Rebikov.
28 — T. Finding a refuge from sorrow. 1:30. Good-Bye (Expresslvo),
Tostl.
29 — T. And sometimes he's a spy. 2 :45. Valse Triste (Dramatic Valse
Lento).
30 — D. Tommy telling story to man. 2 :00. Adagio-Tragic Suite, Mozart
31 — And so, in the land of sunshine. :4o. Spring Song (Allegretto
Grazioso), Mendelssohn (to end).
"The New Moon."
Released by Select Pictures Corporation.
Prepared by M. Winkler.
Theme — Dramatic Tension (In Russian Atmosphere) — Borch.
1 — T. Kosloft, a savage terrorist. 3:45. Chanson Russe (Moderato),
Smith.
2 — T. The spreading flame. 2 :35. Crafty Spy, Borch.
3 — T. The ball at the palace. :25. (Continue ff).
4 — T. One that travels. 2:30. Valse Moderne (Moderato), Rosey.
5 — T. The next new moon. 2:45. Sleeping Beauty (Valse Dramatic),
Tschaikowsky.
6 — S. Anarchists are trying to break the palace door. :40. Theme.
7 — T. Wherefore we love them. 5 :05. Half-reel furloso. Levy (watch
shots and explosions).
8 — T. Winter In Volsk. 2 :2.5. Sinister Theme.
9 — T. The anarchists club makes. 2 :35. Chanson Sans Paroles (Mod-
erato), Tschaikowsky.
10 — T. Michael, half famished. 1 :15. Dramatic Tension, Levy.
11 — T. I want work and food. 1 :40. Theme.
12 — T. Returning home, Kamenoff. 1:30. Melody (Moderato), Friml.
13 — T. The first order. 2 :55. Dramatic Narrative, Pement.
14 — S. Kosloff fighting with girl. 3:50. Melody (Moderato), Rach-
maninoff.
15 — T. It was one of the soldiers. 3 :10. Dramatic Agitato, Hough.
16 — T. Another drastic order. :45. (Continue pp.)
17 — T. I understand your evil intentions. 2:55. Serenade (Dramatic),
Wider.
18 — T. Kosloff confides In. 1:50. Dramatic Agitato No. 43, Borch.
1360
THE MOVING PICTURE WORLD
May 31, 1919
19 — T. The return of Kameneff. :50. Theme.
20— T. The first to escape. 3:50. Erotic (Dramatic), Grieg.
21— T. Have you no faith? 3:00. Dreams of Devotion (Dramatic),
Langey.
22 — T. Shaved and newly attired. 1:30. Theme (ft).
23 — T. That Is the man. 3:10. Perpetual Motion (Allegro Agitato),
Borch.
24— T. Mindful of her brother's warning. 6 :15. Half -reel Hurry, Levy
(to action pp or ff).
25 — T. Kameneff. 2:10. (Watch for shots.) Tragic Theme, Vely.
26 — T. Again at the Saratof border. 1 :25. Furioso No. 60, Shepherd.
27— Theme. 1:30 (to end).
"Castles in the Air."
Released by Metro Pictures Corporation.
Prepared by S. M. Berg,
for Fortune — Babillage (Intermezzo Allegretto), Castillo.
At screening. 1:15. Serenata ( (JharaOteristic Neapolitan),
Crespi.
When scene fades to bedroom. 1 :30. Oh Marie, Oh Marie
(Italian Song).
Our heroine's name. 2 :30. Theme.
A bevy of blondes. 2:00. A La Mode (One-step), Rosey.
A clever assistant manager. 2:00. Visions (Intermezzo Char-
acteristic), Buse.
When Fortuna attempts to leave. 1 :45. Agitato Appassionato,
Borch.
When Linter enters. 2 :15. There.
The show at the Majestic Theatre. 1:45. Jazz Baby (Fox-trot).
When audience applaud. :45. Eccentric cor-edy theme.
Aw Tunie. 3 :00. Theme.
I'll see you after. 1 :15. Popular musical comedy waltz.
He found himself spending. 1 :45. Hunkatin (Half-tone One-
step), Levy.
Theme
1— D.
2— D.
3— T.
4— T.
5— T.
6— D.
7— D.
8— T.
9— D.
10— T.
11— T.
12— T.
13— T.
14— T.
15— T.
16— T.
17— D.
18— T.
19— T.
20— T.
21— T.
22— T.
23— T.
24— D.
25— T.
26— T.
27— D.
28— D.
29— T.
30— D.
Theme.
2:00. Jazz Baby.
:15. Popular musical comedy
Dramatic Tension, Levy.
1 :15. Dramatic Narrative,
Pe-
3:45. Scherzetto (from
Hurry and change, kid. 3 :00.
He came frequently after that.
Come to my castle in the air.
waltz.
I promise you your visit. 3 :45.
When Eddie calls for Tunie.
ment.
From her hall bedroom (storm effects).
Symphonette Suite), Berge.
Oh, goodness, I'm all feet. 2 :00. Theme.
Serve the coffee in the library. 3 :15. Frills and Furbeiows
(Rondo Rococo), Crespi.
She was a girl desirable. 2 :00. Sorrow Theme, Roberts.
Fortuna, give me your hand. 3:15. Adagio Cantabile (Excerpts
from Beethoven's Sonata Pathetique), Berge.
But one night in Lon(J(pn. :45. (Piano; improvise to action.)
As scene fades to Paunceforth. 3 :15. Theme.
I'm sorry to disturb you. 1 :30. Andante Pathetique, Berge.
Jimmie says there ain't. 1:15. Turbulence (Allegro Agitato),
Borch.
When Fortuna prays. 2 :45. Andante Doloroso, Borch.
When Fortuna sees Mrs. Paunceforth (telephone bells). 3:15.
Vivo Finals (from Symphonette Suite), Berge.
All right ; two plunks. 2 :00. Jazz Baby.
When Mrs. Paunceforth recovers. 2 :(X). Theme (to end).
"The Home Town Girl."
Released by Famous Players-Laeky.
Prepared by Harley Hamilton.
1 — At screening. 1:55. Le Retour (Allegro), Bizet.
2 — T. Nell's old-fashioned parents. 1 :05. When You and I Were
Young, Maggie (Andante), Butterfleld.
3 — T. Perhaps because the clocks remind her. 3 :00. Vanity Caprice
(Allegro), Jackson.
4 — T. A dollar a year raise. 1:45. Serenata (Allegro), Tarenghi.
5 — T. You know why I'm so anxious. 3:20. Melodie (Moderate), Friml.
6 — T. The establishment of Jellaby & Co. 1:15. Prelude (Allegro),
Jarnefelt.
7 — T. One of the Company's salesmen. 1:55. Romance (Andante),
Rubenstein.
8 — D. Change of scene to R. R. station. 2 :00 . Cupid's Frolic (Moder-
ate), Miles.
9 — T. I know Just how to mix sodas. 2:15. Mignonette (Allegretto),
Prlml.
10 — T. There's a legend about it. 3 :50. Baccbanale from Samson and
Delilah (Allegro), Saint-Saens.
11 — T. — and the prints of the little dancer's. 2:50. Iris (Moderato),
Reynard.
12 — T. And to Nell letters came almost. 2:10. Melodle (Moderato),
Prlml.
1.3 — T. Six months later. 2:25. Serenade, Op. 29 (Moderato), Chaminade
14 — D. Change to soda fountain scene. 2:05. Prelude (Allegro), Jarn-
felt.
15 — T. An hour or so later Johnny. 2:45. Romance (Andante), Ruben-
stein.
16 — T. But many strange and dreadful. 2 :00. Dramatic Tension No. 9
(Berg), Andino.
17 — T. When Mr. Jellaby receives letter. 2 :46. Agitato con moto,
Borch.
18 — T. One evening when Nan Powderly.
Frlml.
19 — T. A new face In Old Lennon. 2 :55.
20 — D. Change to scene in dining room.
Rubenstein.
21 — T. Then one momentous morning. 3 :00.
Levy.
2:10. Legende (Moderato),
Melodie (Moderato), Friml.
1:45. Serenade (Allegretto),
The Vampire (Andante),
22 — T. Don't arrest him. 3:30. Gavotte Piquante (Allegro), Plerson.
23 — T. Mint lemonade? — Yes, sir. 3:05. Dramatic Andante, No. 32
(Berg), Berge.
24 — T. I recognized Johnny's handwriting. 2 :00. Caressing Butterfly
(Allegretto), Barthelemy.
25 — T. Nell so confines her detective work. 2:20. Adieu (Andante),
Friml.
26 — T. Knew that I — lied to Jellaby. 1:30. Andante Doloroso No. 19
(Andante), (Fischer).
27 — D. Change to scene between Nan and Steve. 2 :50. Romance
(Andante), Rubenstein.
28 — T. The beginning of the gray tomorrow. 2 :10. Pathetic Andante
No. 1, Vely.
29 — T. Life is funny, isn't it, Frank? 2:45. Melody In G Flat (Moder-
ate), Cadman.
30 — T. But we must admit that the real reason. 2 :45. Reve D'Amour
(Allegretto), Zamecnik (to end).
"The Mints of Hell."
Released by Robertson-Cole.
Preparecl by Joseph O'SuUivan.
1 — At screening. 2:15. Mountain Song (Andante Characteristic),
Borch.
2 — T. The Bed-Rock Saloon. 3:30. Savannah (One-step), Rosey.
3 — T. I have learned to read. 1 :15. Prelude, "Manfred" (Lento-
Serioso), Reinecke.
4 — T. The lure of the mysterious. 2 :45. Romance, "Manfred" (An-
dante Sostenuto), Reinecke.
5 — T. Chaudiare's departure. 3:15. Canzonetta (Allegretto Moderato),
Godard.
6 — T. Unable to follow the trail. 1 :00. Agitato Misterioso No. 3
(con moto), Briel.
7 — T. Aline, his daughter, a primordial. 1:45 (watch for shot). Edris
and Hyperion (Andante — Love Legend) (cut to Allegro at
shot), Gruenwald.
8 — T. The foothills — aching muscles. 2 :00. Half-reel Storm Furioso
(play p with snow-storm effects). Levy.
9 — T. And then the storm came. 1 :15. (Continue ff.)
10 — T. He had almost reached. 1 :00. (Cue for dog's howling.) Sin-
ister Theme (Andante Misterioso), Vely.
11 — T. Yes, I suppose another fool. 1:30. (Dog howling.) Agitato
No. 3 (Con Moto), Langey.
12 — T. A period of darkness. :15. Tympany rolls.
13 — T. Convalescence and the first sight. 1 :30. Sinister Theme, Vely.
14 — D. Dan and Aline at table. 1:00. Indian Legend (Lamentoso),
Barron.
15 — T. Wonderful days except for. 1 :15. Edrls and Hyperion (Andan-
tino), Gruenwald.
16 — D. Exterior — Maung outside house. 1 :00. (Same — Allegro move-
ment)
17 — T. Mr. Hibbing didn't have any such. :30. Dramatic Tension No. 1
(subdued), Reissiger.
18— D. Back to Aline telling story. 1 :00. Dramatic Tension No. 32
(Molto Moderato), Berge.
19 — T. And some way he managed to. 3 :00. Edris and Hyperion,
Gruenwald.
20 — T. The long trail once more. 1 :15. In Lover's Lane (Allegro
Moderato), Pryor.
21 — D. Interior of saloon — Dan enters. 1 :15. Intermezzo, "Jorsalfar"
(Andante Misterioso Agitato), Grieg.
D. When Dan knocks Hibbing down. 1 :15. Same — Allegro Agi-
tato movement.
D. Close-up, Dan at bar after fight. :15. Same — Andante move-
ment.
22 — T. With a pleasant duty well done. 1 :00. Serenade (Moderato
Dramatic — Con Moto), Chaminade.
23 — T. One day late — the Dawson patrol. :45. Prelude, "Kunlhild"
(Andante^ Serioso), Klstler.
24 — T. The spies reached the valley first. 1 :00. Misterioso No. 2
(Moderato), Minot. ♦
25 — T. Chaudiare house again. 1 :00. Dramatic Andante No. 39, Berge.
26 — ^T. And it we find the stake. 2 :45. Misterioso Dramatlco No. 22
(Allegro Giusto), Borch.
27 — D. When Maung sees Rierdon In cave. 1 :00. Sinister Theme
Andante Misterioso) (play f), Vely.
28 — T. Stealing the fresher dog team. 1 :15. Hurry No. 1 (Allegro)
(snow-storm effects), Langey.
29 — T. A bitter choice — to risk the race. 1 :00. Dramatic Tension No.
44 (Moderato Agitato), Borch.
30 — T. Burke's black team, but where? 2:00 (watch for shot). Mis-
terioso No. 3 (Con Moto), Andino.
31 — D. After fade-out — man with dog sled. 1 :15. Le Retour (Allegro
Vivace — Dramatic), Bizet.
32 — T. At the end of Rierdon's back trail. 1 :30. Sinister Theme (fol-
low action p and f), Vely.
33 — D. Men discover Rierdon's body. 1 :45. Slimy Viper (Allegro
Moderato Misterioso), Borch.
34 — T. I want Dan Burke on suspicion. 1 :15. Dramatic Tension No.
9 (subdued), Andino.
35 — T. The race. 2:15. Brl King (Dramatic Allegro — start pp), Schu-
bert »
T. Where two frozen bodies gave. Tympany rolls.
T. Beyond. the short cut. (Continue "Erl King" — pp.)
T. The finish at the recorder's office. (Same f.)
36 — T. You treacherous thief. 1 :15. Prelude "Carmen" (Andante
Molto Agitato), Bizet
37 — D. When Chaudiare signs claim record. 1:15. Romance (Andante),
Grunfeld.
38— T. And it doesn't matter at all. 1 :00. Edrls and Hyperion (An-
dantino), Gruenwald (to end).
f
May 31, 1919
THE MOVING PICTURE WORLD
1361
Li
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HULSEY'S THEATRE WILL BE SOME HOUSE
Inclines Instead of Stairs and a Roof Garden
Will Be Incorporated in the Dallas Structure
HERSCHEL. STUART, assistant general
manager of the Hulsey Enterprises,
has returned home after making a
month's tour of the big cities of the
North and East in search of modern ideas
to incorporate in the new $500,000 Hulsey
playhouse which will be erected on an
entire block in the center of the Dallas
business district. Ground is to be broken
for the new theatre late in June, and it
should be completed in about nine months.
Mr. Stuart was accompanied on his in-
spection trip by C. D. Hill, a Dallas archi-
tect. They devoted several days at each
stop, carefully inspecting the best mov-
ing picture theatres in New York, Chi-
cago, Pittsburgh, Boston, Indianapolis,
Washington and Detroit.
A roof garden, wonderful lobby ar-
rangements, sloping inclines to the gal-
leries and many other innovations will
be included in this theatre which will seat
3,500 people.
Bnilding Roads vrith Celluloid.
Motion pictures are playing a leading
part in the campaign being at present
waged in Dallas County for the passage
of $6,500,000 worth of good roads bonds.
Members of the Dallas Automobile Club
who are urging the road-building bond
issue selected a sunshiny day after recent
heavy rains and took a camera man to all
parts of the county. Stretches of road-
way deep in mud with automobiles and
horsedrp.wn vehicles stalled in the mire
were filmed. These bad road pictures are
being shown at local theatres with re-
quests that Dallas County be lifted out
of the mud. The unique campaign is
having a telling effect.
Robb and Rowley Will Open Dallas Office.
Robb and Rowley, well known picture
show operators, have decided to open
central offices in Dallas. They operate
shows at present at Hillsboro, Abilene,
Big Spring and San Angelo. They are
just completing their new R. and R. The-
atre at Ranger and will open another the-
atre at Sweetwater. They also have
opened a second show at Abilene, w^hich
will make them proprietors of seven well-
paying Texas theatres in the smaller
towns of the state. The firm is opening a
roof garden adjunct to the Hillsboro
house.
NoTV for the Airdome.
Warm summer weather has caused the
general opening of airdome theatres all
over Texas. The climate makes it pos-
sible for them to operate from April until
the end of November.
A new airdome has been opened by
W. Lytle, of San Antonio, at Marfa, Texas,
and Willie Perlitzer, of San Antonio, is
opening another at Uvalde. The Liberty
is a new airdome at Ranger, Texas.
Taking the Good with the Bad.
Unusually warm weather has caused
business to be poor in theatres In San
Antonio, Galveston and Houston early in
May. Heavy rains which have made
country roads Impassable for the farmers'
fllwers have caused some of the small-
town exhibitors to wail also. In Dallas
and Port Worth, however, business was
never better than at present. All moving
picture shows are playing to capacity.
Lucas Opens Dallas Branch.
Harry K. Lucas, of the Lucas Theatre
and Supply Company, of Atlanta, is in
Dallas to open a branch house on Main
street, the location to be selected later.
They will handle the Simplex machine.
Robb and Rowley gave Mr. Lucas his
first order for 500 chairs and four Simplex
machines. The supplies were for the new
Ranger Theatre.
Hulsey Will Aid Relief Fund.
"The Auction) of Souls," the picture
showing the sufferings of Armenians un-
der Turkish rule, was given a private
showing at the Old Mill Theatre, May 10.
E. H. Hulsey will show this film in his
houses at Dallas, Galveston, Houston and
Waco. He will give ten per cent, of the
box office receipts to Armenian relief.
Dorbrant Building in Jaclisonville.
Ross Dorbrant, proprietor of the Queen
Theatre, Athens, Texas, is erecting a new
theatre at Jacksonville, Texas. The house
will bo known as the Park Theatre and
will be in the center of the business sec-
tion of Jacksonville. It will be equipped
with all modern conveniences and will
have a pipe organ.
Examination \%'ill Be a Stiff One.
Stringent examination of moving pic-
ture operators has been decided upon by
Mayor Wozencraft, who has recently as-
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Winning Smiles from Goldwyn.
Lou Tellegen, Geraldine Farrar and
Samuel Goldwyn snapped at the Grand
Central just before the couple left for
Culver City.
sumed the post as Mayor of Dallas. The
building inspector, the city electrician and
an experienced moving picture machine
operator will examine all candidates for
an operator's license.
Some Jumpers, Those Girls.
Mack Sennett's bathing girls made their
debut in Texas during the second week in
May. They showed at the Crazy Theatre,
Mineral Wells, and at the R. and R. The-
atre, Abilene. These were the only Texas
towns visited. The girls made a jump
from Abilene, Texas, to Dayton, Ohio.
Colored House for San Antonio.
Major Jack Burke, of San Antonio, Is
erecting a 1,000-seat theatre in San An-
tonio. It will be leased by him for opera-
tion as a picture show for negroes, for
which there is a demand in San Antonio
at present.
Holland Is Back in Dallas.
Jack Holland is back in Dallas after
a month at Mineral Wells and ia prepar-
ing for a big summer season at the air-
domes w^ith "Hearts of the World."
Short Notes.
Pierre Levy, Forth Worth oil operator
and moving picture magnate, is back from
New York, where he arranged for the
drafting of plans for his new $350,000
theatre.
J. B. Dugger, formerly with Vitagraph,
has taken the position of branch manager
for Metro and First National, at Little
Rock, Ark. He was in town during the
second week in May to confer with E. H.
Hulsey.
Victor Wood, of the Motion Picture
Operators' Union, has been elected presi-
dent of the Fort Worth Trades Assembly.
This is his second term as president of
the office.
Lew Remy, of Goldwyn, secretary of
the Texas Amusement Managers' Asso-
ciation, has returned from New York
where he has been planning for the sum-
mer season.
The Majestic Theatre, of Fort Smith,
Ark., is being completely remodeled and
will open up again before the end of May.
Mrs. Ethel Boyce has been reappointed
moving picture censor by the Dallas City
Commissioners to serve a second term.
R. J. Brown, formerly with Select, is
now connected with First National. He
is traveling for them in South Texas.
R. E. Shannon, New York representative
of Goldwyn, spent two weeks in Dallas
early in May, visiting Manager Lew Remy
of the local branch.
J. H. Pittman, of Fort Worth, has opened
his new Victory Theatre, seating 250, at
Fourteenth and Main streets, of that city.
Gladys Lieslie's Next Based on Novel.
Another book is to serve as Gladys
Leslie's release for June. The title of the
play is to be "Too Many Crooks," and it
is an adaptation of the novel of the same
name by E. J. Rath.
Ralph Ince will direct the new picture
play, and, concurrently with its release,
the publishers who have secured the book
rights of this magazine serial will Issue
a special movie edition of "Too Many
Crooks" illustrated with scenes from the
play.
1362
THE MOVING PICTURE WORLD
May 31, 1919
BURGAN'S TEAM WINS THE BIG RECORD
And Manager Stern of Universal's Pittsburgh
Office Will Tender a Dinner to the Victors
THE Pittsburgh Universal was some
busy exchange, to say the least, the
week of May 5, as a result of the
contest between two teams for the big-
gest amount of business, and when the
smoke of the battle had cleared away
it was found that the team captained by
Burgan had won out by a close margin.
To celebrate the event. Manager Stern
had a large group photo made of the
entire office force, and stated that the
dinner, promised to the winners, would
be held at the Elks' Club, May 23.
Manager Stern states that Cherry led
the entire division followed by Burgan
and Miss Ackenheil.
AinsTVorth l.eaves Day Exchange.
G. R. Ainsworth, manager of the Day
exchange, Pittsburgh, has resigned his
position with that company and left May
8 for Missouri, where he will handle the
"Fit to Win" pictures. Associated with
Mr. Ainsworth in the new proposition
will be Messrs. Rees and Diamond, of
Altoona, Pa.
Liberty Exchange Will Blove.
Mayer Silverman, of the Liberty Film
Renting Company, Pittsburgh, has pur-
chased the two-story dwelling at 1010
Forbes street, and will remodel the same
to be used by himself as soon as the
necessary changes can be made. The
building is located four doors west of
the new film building being prepared by
the Paramount, and which will be occu-
pied by the Universal, Metro and Pathe
exchanges, in addition to Paramount. Mr.
Silverman expects to occupy his new
quarters about the middle of June.
Library Theatre of Warren Remodeled.
The Columbia Amusement Co., owners
of the Library Theatre at Warren, have
completely remodeled and enlarged the
theatre. The capacity has been increased
from 800 to 1,400, and a new front has
been put on. The house has been closed
for two months, and the work is now
practically finished. The house will re-
open the latter part of May or the first
of June.
Karl Theatre Changes Hands.
Matt Rapp has sold his Earl Theatre,
Sharpsburg, Pa., to O. H. Steele, a former
business man of East Pittsburgh. The
house was closed the week of May 12
for remodeling, repairs and renovation
and re-opened Saturday, May 17, with
Mildred Harris in "When a Girl Loves,"
to big business. Mr. Rapp will now give
his undivided attention to his theatre
in Etna.
Alpha W^ill Be Remodeled.
The Alpha Theatre, Sharon, Pa., owned
by the Claffey Brothers, will be completely
remodeled and enlarged in the near future.
A new front is to be built, and electric
sign and marquise w^ill be erected, more
seats installed, etc. The estimated cost of
the alterations is $10,000.
E. E. Claffey, of the Claffey Brothers,
is on his way home from France. He
is expected to arrive about June 1.
Pittsburgh Mutual W^ins Ttfo Prizes.
The Pittsburgh Exhibitors Mutual
branch copped two prizes for showing
the greatest increase in business during
the month of April. One of the prizes
is the William J. Clark Trophy, a beauti-
ful Silver Cup, and the other is a $100
cash prize from the Robertson-Cole Com-
pany. Manager Sliter, and his co-workers
are highly elated over their success.
Censors Pass "The Midnight PatroL"
The Thomas H. Ince super-special, "The
Midnight Patrol," has at last been passed
by the Pennsylvania Board of Censors.
The film was rejected upon its first pre-
sentation to the Board, about six months
ago, but recentlj* w^as passed with prac-
tically no eliminations whatsoever, one
of the main changes made being the sub-
stitution of the words "silk smuggling"
for "opium smuggling."
Cronley Joins the Mutual.
C. J. Crowley starts out this week on
his first road trip in the capacity of
sales representative for the Pittsburgh
branch of the Exhibitors Mutual. Mr.
Crowley has been on the West Coast for
three years with the Fox and First Na-
tional Exchanges.
Savoy Taken Over by a Newcomer.
Samuel Firestone, a newcomer in the
film business, has taken over the Savoy
Theatre, McKeesport.
New Theatre In W^est Virginia.
W. C. Ballard is building a new theatre
at Janelew, West Virginia, to have a
capacity of 325. The house is practically
finished and will be ready for opening
in about two weeks.
Sanuny SiTltz la Back.
Samuel Sivitz is back on his old job
as publicity manager for the Rowland
and Clark theatres, succeeding Charlie
Frost, who is doing publicity w^ork in
connection with the showing of "Mickey"
at the Nixon theatre, Pittsburgh.
Gamble-Paramount Theatre In the Chain.
The Gamble-Paramount theatre at
Altoona is now a link in the chain of
houses operated by Anos Notopolos, who
also runs the Palace and Olympic in
Altoona and the Palace in Johnstown.
Horowitz Is Back from New York.
Mark Horowitz, of the Quality Film
Corporation, Pittsburgh, has returned
from a ten-day trip to New York, which
he spent in looking at new pictures, and
renewing old acquaintances.
Meet Harry E. Reifif, Junior.
Harry E. Reiff, Jr., son of the Uni-
versal assistant manager, is the latest
addition to the force of this exchange,
his duties being chiefly to take care of
percentage dates.
Donovan Has Summer Home.
J. P. Donovan, manager of the Regent
Theatre, East Liberty, has rented a cot-
tage at Conneaut and Mrs. Donovan and
Jack Junior are already domiciled there.
Mr. Donovan will spend his Sundays there
returning to the city Monday mornings.
Elden Is Recovering from Operation.
F. C. Elden, of the Amusu theatre,
Boswell, Pennsylvania, was operated on
for appendicitis at a Johnstown hospital
recently. He is getting along finely.
Myerson Joins. First National.
Ralph Myerson, for some time sales-
man for the Pittsburgh Metro Exchange,
is now with the First National here. He
is succeeded at the Metro by Ralph Villers,
formerly of the Denver Vitagraph office.
Ragland Is Select at St. Lonls.
J. C. Ragland, formerly of the Pitts-
burgh Fox Exchange, where he handled
the Standard pictures, is now manager
of the Select branch at St. Louis.
Gamble Brothers Leave Shoiv Business.
The Gamble Brothers, Andy and Robert,
formerly owners of the Gamble Theatre
in Altoona, are now in the automobile
tires and accessories business in the same
town.
Personals and Other Notes.
E. M. Porter, general manager of the
Precision Machine Co., New York, manu-
facturers of the Simplex Projector, was
in Pittsburgh recently, making a call on
their local distributors, the Hollis, Smith,
Morton Co.
The Eagles have opened a 350-seat
house at Renovo, Pa., called the Dream-
land. O. Fisher has been appolntted
manager.
The Universal night force, composed of
George Yerger, Louis Indo, Eddie Ma-
honey, Jacob A. Kaiser and John Crehan,
went over the top in the recent Victory
Liberty Loan drive, with a record of $550
for the five employes.
No One Dreamed Ethel Maintained a House Separate from Her Home.
But Ethel Clavton'.s Paramount, "The Girl Next Door," a picturization of
"Vicky Van," proves that such was the case.
Breezes from Salt Lake
Pathe Office Back to Normal.
THE local office of Pathe, of which W.
A. Calkins is manager, is now operat-
ing under almost normal conditions
again, the films lost In the recent fire hav-
ing been for the most part replaced. The
office Is temporarily located at the office
of the Super Film Attractions.
Lewis Will Go to Kansas City.
Myron H. Lewis, son of Walter J. Lewis,
of this city, and for some time past San
Francisco manager for the Famous
Players-Lasky Corporation, arrived in the
city for a brief visit prior to going to
May 31, 1919
THE MOVING PICTURE WORLD
1363
Kansas City to accept the position of dis-
trict manager for the company in the
Middle West.
Personal Items.
F. J. Murphy, formerly of Denver, has
been appointed as chief booker at the
Salt Lake City office of the Famous Play-
ers-Lasky Corporation.
Louis Marcus, division manager for the
Famous Players-Lasky Corporation, has
left for New York to attend a conference
of branch managers and special represen-
tatives to be held in that city.
Frank Duffy, of New Tork. representa-
tive of the general manager of Pathe, was
a recent visitor.
H. E. Lotz, Western division manager
for Select Pictures Corporation, with
headquarters at Denver, was a recent Salt
Lake visitor.
WASHINGTON HOUSES INCREASE TRAFFIC
Q
Maritime News Notes
Golding; Was on the Job.
UICK work was shown on the part
of Manager W. H. Golding, of the
Imperial Theatre, on Saturday, May
10. Two Siege Batteries, the 4th and the
6th, recruited largely in St. John, arrived
home as units, and the whole city was en
fete to meet them. The trains arrived in
the morning, and the ceremony of welcome
was carried out In front of the Imperial.
Theatre. Mr. Golding took a number of
excellent pictures of the Batteries as they
were lined up in front of the grandstand
and addressed by the Mayor of the city,
the Premier of the Province, the O. C. of
the District and the O. C.'s of the two bat-
teries. Good pictures were obtained of
the O. C.'s, Majors Barker and MacMillan,
and views of the immense crowds and the
splendid decorations.
The views were shown at the evening
shows and on Monday and evoked many
exclamations of pleasure and appreciation
of the enterprise displayed by the man-
ager.
Imperial Finds Berths for Soldiers.
The new setting of the Imperial is
greatly admired. The artist is a re-
turned soldier. There are four returned
soldiers now on the Imperial staff. In
the orchestra are two of the bandmasters
of two of Canada's crack regimental
bands: Harold H. Williams, of the Prin-
cess Pat's, who had the honor of playing
at the wedding of the Princess. Band-
master Perkins, went across with the
104th which, on its return, became the
Depot Battalion Band and played to wel-
come the units and men on their arrival
at this port. Walter Newcomb was an
artillery man on duty at Halifax, and
Sergt. Major Fred W. Stringer went over
with the 55th but was later transferred
to the Famous Fighting 26th, and was
wounded at Paisschendaele.
Recent St. John Visitors.
Visitors in town recently have been L.
-C. Babineau, of Chatham, and W. Richards,
of Newcastle, who have been here for a
week looking over films. Fred Winters,
of the Torrie and Winters Company,
Moncton. Mr. Winters reports business
very good in his home town and was
deeply impressed with the capacity houses
he saw in New York and Boston, from
where he has just returned. Mr. Gaudett,
of Summerside, was in the city and signed
with Paramount-Artcraft for their entire
program.
Cniner Bays the Family.
W. H. Cuzner has purchased from Mr.
McPherson the Family Theatre of North
Sydney, and will open on Monday, 26th,
with the Paramount-Artcraft service.
Pictures Will Be a Feature.
At the "Forward New Brunswick" con-
vention, to be held in St. John, June 2
.and 3, the afternoon of the second day is
to be devoted to special screenings of
Picture Show Audiences
in What Were Formerly
ALTHOUGH the street car service in
this city, as at present rendered,
cannot truthfully be said to tend to
increase business for the motion picture
shows in the business section, it is de-
clared that the big houses that have been
erected within the past year have ma-
terially increased the receipts of the rail-
way companies.
Whereas, a year or so ago, there were
periods during the afternoon and evening
when the cars carried but comparatively
few passengers, no such condition now
exists, but, on the contrary, practically
all the cars carry capacity loads on every
trip. The great development of the mo-
tion picture business in downtown Wash-
ton during the past year is declared to
be responsible, in part, for this increased
business. Thousands of persons now come
in town to attend the stellar programs
which are offered at the large theatres
which have been recently erected, result-
ing in increased revenue for the street
car companies.
Breeskln Makes Hit.
The music critics on the local papers
have been giving more or less space to
Daniel Breeskin, leader of the orchestra
motion pictures of hunting, fishing, and
the natural resources of the Province, sup-
plied by the Government. This is to be a
feature of the convention, which is being
widely advertised.
Short Notes.
Campbellton, N. B., now has three
theatres in operation, all running full
time. J. P. Murray has opened up the
old Empress Theatre, and with the Im-
perial and the Opera House under the
management of Allen Christie. Both are
F. G. Spencer's theatres.
A new theatre will open in Windsor,
N. S. A store is being remodeled into a
comfortable house, and will be under the
management of two returned men, one of
whom is S. Mitchell.
While daylight time is being used by
the city of St. John, the theatres still
keep to the old time and find that the
plan works splendidly.
E. R. Davis, of the Acme Theatre, St.
Andrews. N. B., is opening his house for
full time from now on.
Fill Up Trolley Cars
the Light Load Hours
at the Rialto Theatre. He has been offer-
ing an introduction to the great operas
in his overtures chosen each week for
his orchestra. Favorable comment was
made of the recent playing of "Aida"
overture, "Verdi's great opera, and Mas-
cagni's "Cavalleria Rusticana."
Flax Is Closing Office.
Jake Flax, who has been managing the
local oflice of the General Film Com-
pany, is now busy closing up the office
here and disposing of its equipment. Mr.
Flax recently left Garfield Hospital where
he was confined for several weeks follow-
ing an operation. When he completes
his duties with the General he will rest
a few weeks before seeking a new con-
nection. Mr. Flax is recording secretary
of the Washington Exchange Managers'
Association.
Picture Men Join Elks.
Quite a herd of new Elks arrived in
town May 14. A big drive is being made
for increased membership and several
hundred new Elks were made at this meet-
ing. Harry Crandall, Maurice Davis, Abe
Dresner, Lee A. Osthoff, Oscar A. Morgan,
Mr. Meinhold and Fred B. Klein were
among those in the herd. All one hears
around the exchanges these days is "Hey,
Bill."
Announce Title of Nctv Century Comedy.
"Howling Lions and Circus Queens" is
the title of the most recent Century
comedy circus picture in which the
Century lion is featured. This picture
being directed by Vin Moore, and the plot
concerns the trials and tribulations of a
pair of rube lovers in Podunkville, Ohio.
Dot Farley, the rube girl, is much in love
with Bill Bevan, the rube boy, and the
antics of the tw^o are more than comical.
Select in All Loe'w's fiew York Houses.
Sixteen Marcus Loew theatres in New
York have completed the celebration of
a 100 per cent. Select week. The attrac-
tions shown were Constance Talmadge's
"Romance and Arabella" and Select's spe-
cial production, "Bolshevism on Trial."
The two Select attractions divided seven
days at each of the sixteen Loew houses.
Nothing at All Amateurish About Zena Keefe Here.
Still we are obliged to tell that she is the star of World's feature,
"An Amateur Widow."
1364
THE MOVING PICTURE WORLD
May 31, 1919
METCALFE WILL BE PREPARED FOR RUSH
San Francisco's Enterprising Supply Dealer
Orders a Whole Car Load of Tickets at Once
GA. METCALFE, of San Francisco,
, Cal., has added several new lines to
his stock of late, and increased
stocks of others, owing- to the great in-
crease in the demand. He recently com-
pleted arrangements with D. Levinton,
representing the International Ticket
Company, to handle the ticket line of this
house, and a solid car of tickets has been
shipped to the Coast. Samples of the
Diamond Crystal Screen are being show^n,
together with a new film cabinet combined
with motor rewind. He has perfected in
his own shop a new hub for all metal
reels to be inserted in worn-out reels.
Stocks of Eastman raw film have been
greatly increased, owing to producing
activities in this vicinity. A. C. Brunner
has been made sales manager to succeed
Walter L. Stern, who left recently to ac-
cept a position at Chicago.
Health and Marriage Hints Are Nnmerous.
Theatre patrons having a predilection
for film productions based on health, mar-
riage, sex and sociological subjects are
having a choice array of material oifered
from which to make selections. The Gov-
ernment film, made for training camp
use, entitled, "Fit to "Win," is having an
extended run at the Savoy Theatre and
has been shown to mixed audiences, as
well as to women exclusively. This wlil
be followed at this house by "Are You
Legally Married?," a production in which
legal questions are involved, and which
is being distributed by the M. & R. Feat-
ure Film Exchange. "Spreading Evil,"
handled by the All Star Features Dis-
tributors, will be the attraction at the
Rialto Theatre during the week of June
8, and will be offered with the endorse-
ment of prominent officials, from the
Governor to Police Judges. The Hodkin-
son offering, "As a Man Thinks," has been
booked over the entire T. & D. Circuit,
and recently had a very successful week's
run at the Tivoli Theatre, San Francisco.
Nevada Is Very Active.
Traveling representatives of San Fran-
cisco film exchanges, who have recently
covered the Nevada field, report unpre-
cedented activities there, with plans being
made for the erection of many new houses.
A wonderful mining boom is on and the
entire State is prospering. J. W. Flood,
who conducts the Rex Theatre at Fallon,
is preparing to erect a fine new house.
W. S. Ballard, of the Grand Theatre,
Carson City, is also planning a new house
that will be a great improvement over
the present one. J. E. Smith, who owns
the Butler Theatre at Tonopah, has also
opened the Liberty Theatre, the increase
in business making this step advisable.
The Metro Theatre, recently opened at
Yerrington, is doing a fine business, the
expectations of its owners being sur-
passed.
Film Folks "Will Dance.
The Kay-Gee Club, composed of em-
ployes of the Kahn and Greenfield Cir-
cuit, which conducts three large houses
at San Francisco, will shortly tender a
dance at the New Fillmore Hall, formerly
the New Fillmore Theatre. Mr. Garcia
is in charge of arrangements for the
affair.
The San Francisco Film Club is adver-
tising a Moving Picture Industry Ball
to be held shortly at the Scottish Rites
Auditorium. Just who are interested in
the so-called film club is not known in
film circles, but moving picture operators
are busy answering inquiries and advis-
ing that this is not their annual Movies
Ball, a title they have copyrighted.
Hip Celebrates Anniversary.
Four years ago the Hippodrome Theatre,
San Francisco, was placed under the di-
rection of Ackerman and Harris, and a
special bill was offered recently to cele-
brate the occasion, the film feature being
"Spotlight Sadie," with Mae Marsh. Al-
though classed as a vaudeville house this
theatre makes use of as much, or more,
moving picture film than many exclusive
moving picture houses and is a very popu-
lar place of amusement.
IMarion Kohn Opens Ne>r Oilice.
Marion H. Kohn, head of the Consoli-
dated Film Corporation, has returned to
his San Francisco headquarters from a
visit to Seattle, where he completed ar-
"My! That Can't Be the Open Hand of Friendship."
Says Ruth Roland as she backs up her support in her Pathe serial,
"The Tiger's Trail."
rangements for taking over the old
General Film Company's quarters. The
business of the Consolidated has been
moved to the new location, and the selec-
tion of a manager will be made at an
early date.
'\^itagTapli Officials "VMsit San Francisco.
J. M. Quinn, general manager of the
Greater Vitagraph, was a recent visitor
here, making a brief stop before proceed-
ing on to Los Angeles. Assistant General
Manager T. "W. Chatburn is paying the
local office a visit and plans to remain a
couple of weeks.
C. E. Shnrtleff Makes Flying Trip.
C. E. Shurtleff, of the company bearing
his name, recently paid a flying visit to
San Francisco from New York, making a
stay of three days. The purpose of the
trip was to secure from Mrs. Charmion
London, widow of Jack London, an exten-
sion on the contracts for the use of the
London w^orks in the production of moving-
pictures, and in this he w^as successful.
He als holds the rights to the stories of
Peter B. Kyne, the San Francisco writer.
Select Production Receives Labor O. K.
Organized labor in the San Francisco
Bay District has placed its stamp of ap-
proval on "Bolshevism on Trial," a pre-
view of the film having been made before
leading labor leaders who have given the
production their w^ritten endorsement.
Tragedy Is Produced at Callstoga.
The Humanity Producing Company,
under the direction of O. L. Sellers, re-
cently visited the Callstoga Hot Springs,
using the natural scenery and the hot
sulphur springs for the exterior locations
of ""When Bear Cat "Went Dry." The
sulphurous atmosphere of the miniature
inferno at Callstoga fits in perfectly with
the idea suggested by the title.
H. F. Lotz Is Back On Coast.
H. E. Lotz, Pacific Coast representative
of Select, paid the San Francisco ofllce
a visit recently and met many friends
made while manager of the local Pathe
branch. Of late he has been with Select
at Denver, and was recently promoted to
the position of Coast representative, with
headquarters at Los Angeles.
Independent Sales "Will Handle Slierry.
Arrangements are being made to book
the "W. L. Sherry Service through the
Independent Sales Corporation, but so far
no sales representative to handle this line
has been named.
Trade Neivs In Brief.
The Kearny Theatre, San Francisco, has
installed new projection equipment and
Preddey no-carbon lamp outfits. N.
Xamler, one of the owners of this house,
has purchased an interest In the Broad-
way Theatre, in the North Beach district.
David C. Mc"Wilson has opened the old
Theatre San Leandro.
Ed Limmell, of Redding, has purchased
moving picture equipment and will tour
the mining districts with a traveling show.
M. J. Mederios Is opening a new house
at Crockett, and has installed a Powers
Excelite equipment.
F. E. Smith, of the Lyric Theatre,
Marysville, has equipped his machines
with Metcalfe motors and speed regu-
lators.
The firm of Adrlan-Reece, Inc., has been
incorporated at San Francisco with a
capital stock of $20,000, the incorporators
being A. Reece, H. Adrian and Kate I.
Nixon. Mrs. Nixon is owner of the Ma-
jestic Theatre, Reno, Nev.
John C. Rohan, a theatre manager of
Oakland, was held up recently and robbed
of money and Jewelry to the value of
?1,500.
"William "Barney" Bernard has joined
the sales staff of the All Star Features
Distributors and Is now on the road.
Mell Hulling, salesman for Pathe out of
the San Francisco ofRce, has returned'
from a very successful trip through Ne-
vada and reports that conditions were
May 31, 1919
THE MOVING PICTURE WORLD
1365
never better there in the amusement busi-
ness, the revival in mining having v^orked
wonders.
Dr. P. H. Dixon, who conducts a show
at Knights Landing, Cal., has opened a
theatre at Grafton.
O. K. Wescoatt, formerly of Santa Cruz,
■ Is now with the Liberty Theatre, Healds-
burg.
G. A. Metcalfe, San Francisco, has fur-
nished full Power's equipment to the Post
Exchange, Cavite, P. L
Pettengill and Pettengill, who conduct
the Pastime Theatre at Eureka, have pur-
chased and dismantled the Colonial The-
atre.
John Ratto, of Jackson, and B. E. "Waite,
of the Minor Theatre, Areata, were recent
visitors in San Francisco to make book-
ings and select new equipment.
George Roy, of Burlingame, is prepar-
ing to make an Eastern automobile trip.
Mike Athens, having secured his release
from the Army, is preparing to open an
airdome at Visalia. Cal.
Cincinnati News Letter
Grand Opened Season May 18.
THE season at the Grand under the
management of T. E. Aylward began
Sunday, May 18, with "The Shepherd
of the Hills." Manager Aylward is look-
ing forward to a very successful season
with the pictures, and in this connection
he said: "The public has been taught
that the regular season of legitimate
shows should end with the first of May,
and naturally turn to the movies and
parks for their entertainment. The con-
dition of the weather nor the class of
dramatic attractions have any bearing on
the matter for the public is through for
the season, and stays away."
Health Authorities Pnsh Picture.
Lieutenant C. J. Broeman, Cincinnati
physician, in charge of the United States
Bureau of Public Health in this district,
has started a campaign to interest the
public in the showing of the "End of the
Road," which opens for a run following
"The Shepherd of the Hills." Health
Officer Peters and other authorities and
physicians also are aiding in this work.
Liibson Takes Over the Star.
A new deal involving the future of
two of the Cincinnati houses was com-
pleted during the past week, by which
Manager I. Libson, of the Libson Amuse-
ment Company takes over the manage-
ment of the Star Theatre on Fountain
square. This house is owned by Ed. Hart,
who also owns a part of the property
occupied by the Bijou Theatre next to
the Star. By the terms of the lease,
Manager Libson pays a total of $28,000
annually for five years. Both the Star
and the Bijou have been doing good busi-
ness, being about the most centrally lo-
cated picture houses in the city.
Clarence Runey Tunis the Crank.
Clarence E. Runey and staff, of the
Cincinnati Motion Picture Company cov-
ered the Kentucky Derby at Louisville.
The Cincinnati concern had three cameras
on the job, and they caught every move
of consequence in the running of the turf
classic. Mr. Runey operated one of the
machines.
Exchange Managers Meet.
The Associated Film Exchange Man-
agers of Cincinnati held a recent meet-
ing at which matters of general interest
were discussed, and especially along the
lines of new trade rules and regulations.
It is expected that, at another meeting
in the near future, reports will be made
on these matters and regulations adopted
which will inure to the benefit of the
exchanges particularly and the industry
in general.
MARIETTA'S NEW HIPPODROME OPENED
"Daddy Long Legs" Was the First Attraction
and Mayor Crawford Made tlie Opening Speecli
THE new Hippodrome Theatre, in
Marietta, Ohio, was opened to the
public Friday night. May 9, and in
spite of a downpour of rain, the house
was filled to capacity.
This theatre is one of the C. and M.
Theatrical circuit of which O. J. Sybert
is the directing head.
The opening attraction was Mary Pick-
ford in "Daddy Long Legs."
Mayor Crawford, of Marietta, was pres-
ent at the opening and made a speech
of congratulation to the promoters of
the house.
The theatre is one of the most up-to-
date in the state, and the C. and M. com-
pany is composed of Marietta stock-
holders. The theatre has a stage large
enough to accommodate the biggest road
shows, and will run pictures, vaudeville
and roads shows, each booked separately.
Cleveland Goes Back to Central Time.
A great thing for the Cleveland ex-
hibitors was the action of city council
in passing an ordinance setting the city
back to central time.
Cleveland has been on Eastern time
and it was very unpopular with picture
men, as it would be nearly 9 p. m. before
darkness arrived, and this hurt business.
The newspapers started a test vote
and the exhibitors did their best to help
them, with the result that there were
100 to 1 votes for central time.
Louis H. Becht Was a Pioneer.
Louis H. Becht, who recently died of
paralysis, was one of Cleveland's pioneer
exhibitors.
Mr. Becht opened one of the first movie
theatres in Cleveland — the Dreamland on
Euclid avenuey Later he lopened the
Mall, and about two years with others
built the New Hall Theatre.
At the time of his death he was in-
terested in the Lucier, a neighborhood
house.
Grecnwald Gives Bean Party.
Frank Greenwald, of the Exclusive Film
Exchange, Cleveland, gave his first bean
party of the season at Avon Beach, May 15.
Frank gives two or. three of these
affairs each year, and they have been
very popular.
Indiana News Letter
Bikos Bays Gary's Cosmo.
THE Cosmo Theatre, 774 Broadway,
Gary, Ind., changed ownership and
management on Thursday, May 15.
Nicholas Bikos and his brother, Peter
Bikos, purchased the building and lease.
The Cosmo has been managed by Mor-
ris and David Wohl, and under their
supervision has become one of the most
popular motion picture houses in that sec-
tion of the state. Morris Wohl is now
interested in a film producing company
in New York, and his brother has become
manager of the Wohl Clothing Company,
at Broadway and Sixteenth avenue, Gary.
Mr. Bikos, the new owner of the Cosmo,
was formerly a detective sergeant in the
Gary police department.
Kvansvilie's Majestic Will Be Enlarged.
The New Majestic Theatre, at Fifth and
Locust streets, Evansville, is to be en-
larged and completely remodeled during
the summer. The stage will be set back
and the seating capacity of the main floor
will be increased from 575 to 1,000.
Charles Sweeton, manager, says the entire
interior will be equipped with new fur-
nishings.
Utile Buys Hammond Honse.
Alfred Uhle, who enlisted as an X-ray
operator with United States Hospital No.
12, in August, 1917, and was discharged
from the service in April, has bought the
Colonial Theatre, at Hammond, Ind.
K. and S. Film Company Org'anizes.
Fred B. Swanson, manager of the Grand
Theatre, with Edward Kleinschmidt and
Henrietta Kleinschmidt, also of Gary,
have organized the K. and S. Film Com-
pany and have incorporated the new firm
under the laws of Indiana. The capitali-
zation of the company is fixed at $10,000,
and the offices will be in Gary.
The new concern, in addition to buying
and selling the state rights on certain
motion picture films, will also deal In
bonds and mortgages.
Bert Lytell Makes a Splendid Sky Pilot in "The Lion's Den."
The lion's den is none other than society at large as pictured in this
forthcoming Metro.
1366
THE MOVING PICTURE WORLD
May 31, 1919
STRIKE TIED UP WINNIPEG THEATRES
With No Papers, Projectionists or Musicians the
Exhibitors Were Up Against an Awful Game
THE general strike of all labor work-
ers called at Winnipeg, Manitoba, on
Thursday, May 15, played havoc with
the moving picture business in that city.
Winnipeg was practically isolated from
the rest of the world for the time being
but from the brief reports brought out
from the city it has understood that
the theatre business w^as at a standstill
as well as other occupational features.
Organized employes of newspapers went
out with the rest with the result that
no newspapers could be published, and
even if local exhibitors had hoped to
have conducted operations as usual, news-
paper advertising channels were shut off.
Telegraphers were out on strike so that
news reports were few and far between,
but it was intimated that every local
in Winnipeg was out. This meant that
the moving picture projection machine
operators and the musicians were on the
street. The condition of affairs was so
alarming that troops were mobilized for
possible trouble.
Adanac Opens Stndlo.
The moving picture studio at Trenton,
Ontario, formerly used by the late Can-
adian National Features, Limited, has
been re-opened as the headquarters for
the Adanac Film Production Company,
according to an announcement made by
George Brownridge, the general man-
ager of the previous company. He an-
nounced that four scenarios had already
been accepted by the company and more
were wanted from Canadian writers.
Vampire or crime stories will be rejected
and the type of scenarios desired con-
sisted of clean plots with a Canadian
background.
Work has been started on the first pro-
duction, and the company has arranged to
secure prospective moving picture stars.
For the present a number of American
film players were being employed, he
announced.
Delegates Are Assuring.
President Shea and executive officers of
the International Alliance of Theatrical
Stage Employes and Moving Picture
Operators arrived in Ottawa, Ontario, on
May 17 as the advance guard for the main
body of delegates of the Alliancfe from
many of the cities of the United States
and Canada for the annual convention
of the organization to be held in the
Canadian Capital starting Monday, May 26.
The executive officers were scheduled
to hold business sessions throughout the
week preceding the convention and the
headquarters of the I. A. T. S. E. were
transferred to Ottawa temporarily for
the two weeks. The convention was
scheduled to take up the whole of the
week of May 26. A parade, demonstra-
tions, dinner, and various social functions
have been listed on the program for
convention week.
Scrub Ladies Organize.
Moving picture theatres are occasionally
used for prize-fights, wrestling matches
and other purposes, including religious
services, but one of the most unusual
happenings has just been recorded for a
picture house of Ottawa, Ontario. This
consisted of the organization meeting of
a scrub-ladies' union. Strangely enough,
the exhibitor did not enjoy a clean-up
with the feature.
But Wliat Does the Score Keeper Get?
Manager Bureau, of the Francais Thea-
tre, Ottawa, Ontario, has arranged a novel
stunt to advertise his house. He has
placed a large sign on the outfield fence
of Dupuis Park, Hull, Quebec, where
games are played each Sunday by the
Inter-Provincial Baseball League. This
sign advertises the Francais, but in ad-
dition, he has made a standing offer of
a season pass to any and all league
players who are able to hit the sign with
a batted ball during a league game. The
sign also includes a score-board for the
games.
Lane Will Manage Air Dome.
William Lane, secretary of the Ottawa
Local of the Moving Picture Operators'
Union and formerly chief operator of
Allen's Regent Theatre, is now associated
with the management of St. George's Hall,
a local dancing academy. He will shortly
have charge of an open-air moving pic-
ture theatre at Britannia Park, Ottawa's
amusement resortt Dances are held in the
pavilion where the shows are held, the
dance numbers alternating with the pic-
tures. Afternoon and evening perform-
ances are given. The pavilion has mov-
able side walls.
These Are Piping Times for LoCTr's,
Loew's Theatre, Montreal, is getting its
pipes at last, these being for the new
MoUer organ which is to be a feature
after the end of May. The organ pos-
sesses all the latest attachments includ-
ing cathedral chimes, harp and humane
voce pipes. It is operated by electricity,
hundreds of wires connecting the key-
board with the contact releases on the
pipes.
Has Six British Films.
The Monarch Film Company, Limited,
a subsidiary of the Jule and J. J. Allen
enterprises, is now releasing six differ-
ent British-made specials in the Dominion
of Canada. These include "The Better
'Ole," which has enjoyed great success
throughout the country; "A Fortune at
Stake," "The Turf Conspiracy," "Woman
Wins," "A Gamble for Love" and "A Muni-
tion Girl's Romance."
Will Attend Fox Reunion.
The several managers of Fox branches
in Canada, headed by Vincent McCabe, of
Toronto, general manager for the Do-
minion, have arranged to attend the an-
nual convention of the Fox organization
in New^ York early in June.
Davis Obtains Pictures.
Maurice Davis, of Montreal, formerly
with the local Fox office, has secured the
rights for "Captivating Mary Carstairs,"
starring Norma Talmadge, and a ten-epi-
sode serial, "The Demon Shadow," featur-
ing Mitchell Lewis, for his independent
film exchange which is operated under
the name of "The Davis Amusement En-
terprises." The address is 337 Bleury
street, Montreal.
Real House for Samia.
The United Theatres, Limited, under the
direction of J. Myers and J. Brady, Is
constructing a new 1,500-seat theatre In
Sarnia, Ontario, to be known as the Metro-
politan Theatre. It will be opened on
November 1, it is expected.
E. Moule Wants Two Houses.
E. Moule, of Brantford, Ontario, pro-
prietor of the Brant Theatre, has drawn
up plans for the erection of a new theatre
in Brantford, and intends to operate both
theatres.
Will Start W^indsor Theatre.
Clyde Curry, a progressive exhibitor
of Windsor, Ontario, has started the con-
struction of a large moving picture thea-
tre in Windsor. The plans call for a
house with a seating capacity of 1,800.
It will be the largest theatre in Windsor
when finished.
What a Quaint Southern Picture from the Oliver Serial, "The Carter Case."
Margaret Marsh hardly knows Herbert Rawlinson behind the whiskers and the
war-paint vest as Craig Kennedy, detective.
Newark News Letter
NevFark Gets Another Theatre.
WITH the ratification of the lease of
the vacant plot in the rear of 907-
915 Broad street, Newark, by the
Third Presbyterian Church, North, to Max
Spiegel, of New^ York, another large mo-
tion picture theatre will be erected in
Newark. It is Mr. Spiegel's intention to
start the actual construction at once, so
that the showhouse will be ready for oc-
cupancy about October 1. Thomas Lamb
is preparing the plans for the proposed
theatre, which will be high-class and
modern in every detail.
The plot on which the theatre will be
built is approximately 100x175 feet. Exits
will be provided in the rear on Halsey and
Pearl streets and Chapel Court. The lease
is for a term of 52 years, with an aggre-
gate rental said to be $1,200,000. The
theatre will have an entrance at 915
Broad street.
Mr. Spiegel, who is also interested in the
Newark Theatre, at 195 Market street, the
Strand, in New York, and a number of
theatres in New York State, will act as
general manager for the new playhouse.
The leasing transaction was conducted
May 31, 1919
THE MOVING PICTURE WORLD
1367
through the office of Louis Kamm, Inc.
Leo Stein handled Mr. Spiegel's interests.
The Carlton Is in New Hands.
The Carlton Theatre, at Market and
Halsey streets, Newark, which has been a
William Fox house since the motion pic-
ture policj- was inaugurated, became con-
nected with the original owners. Baker,
Quinn & Dixon, when the Fox lease ex-
pired April 30. Robert S. Sumner, who
has shown such wonderful results in the
Carlton, will remain with the new owners.
The Carlton enjoys an ideal location in
the heart of the business section. The
policy will be single features daily, with
double features on the week days.
Service Men Get Tickets.
As a part of the city's welcome to her
returning soldiers and sailors, four thou-
sand theatre tickets are being distributed
weekly to them from a booth which has
been erected in Military Park. Any man
in uniform, or ^vho shows discharge
papers will be given a ticket for some
showhouse. Actual seat tickets are not
given to the applicant, but orders author-
izing the Issuance of tickets at the box
offices are given him. This prevents the
sale to civilians. Practically all of the
Newark theatres have co-operated with
the Victory Celebration Committee, which
has charge of the entertainment of re-
turning service men, in the granting of
free admission tickets.
"Fit to Win" Exhibited.
A showing of the educational film "Pit
to Win," was recently given before the
Rotary Club at the Robert Treat Hotel.
In East Orange, a Newark suburb, the
picture was shown to over a thousand
people at the East Orange High School,
under the auspices of the Federation of
Home and School Associations. Here a
soldier lectured on the subject.
New Theatre Corporation is Formed.
Jans Production, Inc. is the name of a
recently incorporated firm starting with a
capitalization of $25,000. Simon M. Seley,
of 790 Broad street, is listed as statutory
agent. The incorporators include Isadore
H. Colton. Esther Suskind and Dora
Nicols. The new concern will operate
motion picture theatres.
MINNEAPOLIS FILM BOARD DENIES RUMORS
President Stombaugh Writes an Open Letter
Telling
of Good Work Already Accomplished
Des Moines Ne\YS Letter
stein Buys Clinton Houses.
LEE STEIN, who recently sold his
J Princess Theatre, at Ottumwa, to D.
B. Baker, has purchased the Amuzu
and Family theatres, at Clinton, from
Louis Ronsefield, and takes possession at
once.
The Amuzu has been playing the better
grade of pictures at advanced admission,
and the Family second-run on big pictures
and a cheaper grade of program subjects
at lower admission.
This divides the town at Clinton, P. D.
Allemann controlling the Strand and the
Princess and Stein the two houses re-
cently purchased.
Hostettler Buys Another Theatre.
J. E. Hostettler, controlling the Plaza
and Crystal, at Waterloo; the Casino, at
Marshalltown, and the Gem, at Charles
City, has purchased the Empress, at Cedar
Falls. The house for some years was
run by Erickson and Son, who have made
a neat little fortune in the town. Mr.
Hostettler will redecorate the house and
make other improvements.
Erickson owns a large farm and will
rest for the summer before re-embarking
in the business.
Short Items.
Morris Lince, who is about to start
work on his new theatre in Ottumwa, was
a Des Moines visitor last week, conferring
with decorators and calling at the ex-
changes.
Sam S. Schwartz, auditor of the A. H.
Blank Enterprises, has returned from a
trip to Omaha, where he gave the books
of the Blank office there the once over.
EMPHATIC denial of rumors to the
effect that the Minneapolis Film
Board of Trade Intended to regulate
film rental prices in the territory was
made in an open letter to exhibitors by
Charles Stombaugh, president. Mr. Stom-
baugh says:
"The Minneapolis Film Board of Trade
is having one hundred per cent, attend-
ance at its weekly meetings. All local
exchanges report that since the forma-
tion of the board and since the five trade
rules have been put into effect the work
in the exchanges has been greatly re-
duced, and thereby exchanges can give
exhibitors a much better service than
previously. Even those exhibitors who
have been put under bond by the Minne-
apolis Film Board of Trade are now ad-
mitting that members are fair in their
dealings.
"Many of the misunderstandings on con-
tracts in the past have been due to the
fact that the salesmen have made mis-
representations to exhibitors. The board
members are fast getting rid of that class
of salesmen.
"The Minneapolis Film Board of Trade
emphatically denies rumors to the effect
that it ever has or ever will make any
effort to regulate film rental prices in this
territory. It would be an impossibility to
do so if it so desired, as film rental prices
are in practically every instance scheduled
by the home offices in Now York, and, if
any attempt was made to regulate prices,
they would be violating the anti-trust
law.
"Any exhibitor having a just complaint
against any of the board inembers would
do well to file it with the board, for in
numerous cases the board has seen to it
that exchanges adjust misunderstandings
in an agreeable manner with the ex-
hibitors."
Fersrus Falls AVill Get 1,200-Seat House.
Fergus Falls is to have a 1,200-seat
opera house and picture theatre, which is
backed by the commercial club of that
city.
A site has been secured Just opposite
the leading hotel of that city. Several
prominent exhibitors of this territory are
interested in the deal. The old opera
house at Fergus Falls was partially con-
demned some time ago, and only the
ground floor, with about 350 seats, is at
present available for use.
Porter Visits Minneapolis.
E. M. Porter, vice-president and general
manager of the Precision Machine Com-
pany, was a recent visitor in Minneapolis.
He came here on the occasion of a change
in the distributors of the Simplex ma-
chines in this territory. The machine is
now being distributed by a new company
headed by J. George Feinberg.
"Tho' This Be Folly "_ ^
"There's beauty in it," as Shakespeare
might say of Marion Davies in her
next Select, "April Folly."
Oregon News Letter
Brotvnell Is Producing,
HOBART H. EROWNELL, who recently
resigned as manager for th& Exhib-
itors Mutual, in Seattle, has asso-
ciated himself with Jesse G. Sill, and is
going into the producing end of the busi-
ness. Adventure scenics will be the spe-
cialty of the new company. Mr. Sill is
one of the best known scenic cameramen
in the Northwest, having photographed
forv Robert Bruce for several seasons, and
Mr. Brownell also has an excellent record
as a cameraman and has pictured several
Pendleton Roundups.
Managers on the Road.
Sol Baum, manager of the Portland Uni-
versal office, and Vern Schubach, his
assistant, made a special sales trip re-
cently in behalf of "Hearts of Humanity,"
Mr. Baum going South and Mr. Schubach
East. The production has been enjoying
excellent business in this territory.
G. A. Metzger, general Western manager
for the company, will make his headquar-
ters in Portland for a few weeks.
Central Oregon Booms.
Ward Coble, Liberty Theatre, Bend, Ore.,
was a recent visitor after a long absence
from the Oregon metropolis and reported
the inland town picture theatres prosper-
ing.
The Ideal Has a Fire.
The Ideal Theatre, Twenty-fourth and
Thurman streets, suffered a film fire May
8. There was but a small attendance and
no panic. Film belonging to the Famous
Players and to Universal ■were destroyed.
Owens Is Baolc in the Game.
Dr. H. H. Owens, who controls the the-
atrical situation at Oakland, Ore., is back
in the business after a term of service in
the army as a lieutenant.
Oregon News Briefs.
Recent visitors on Film Row were:
Robert Marsden, Jr., Noble Theatre,
ilarshfield, and Denny Hull, Coquille, who
came north to arrange film circuits; James
Bradley, "Wheeler Theatre, Wheeler, Ore.;
P. G. Lynch, representing Hodkinson serv-
ice in the Northwest; J. P. Cotter, Baker;
R. W. Bickert, Boise, and J. Strauss, As-
toria.
H. W. Bachmeyer, formerly traveling
representative for Goldwyn, is in Portland
as the new road man for the Exhibitors
Mutual, taking the place of Ted Johnson,
who was recently promoted to manager.
Vernon R. Moore is traveling salesman
for Paramount.
The Star Theatre, of Stayton, has been
sold by C. A. Luthey to Harry Humphrey.
The Cozy Theatre, of Jordan Valley, has
reopened.
C. C. Ghormley has taken back his
theatre, the People's, of Enterprise.
Chas. Schram, of Oregon City's Grand,
has equipped his lamp room with new
Motiographs.
The Gem Theatre and the City Opera
House, of Elgin, are closed because of a
smallpox epidemic.
1368
THE MOVING PICTURE WORLD
May 31, 1919
BALTIMORE HOUSES AID IN GOOD WORK
They Raise Monej' for Welcome Home Reception,
the Volunteers of America and 115th Infantry
who attended the rally which was held at
the Rialto Theatre, 846 West North avenue,
on Sunday night, May 18. The theatre
was loaned for the occasion by Myer Fox,
president of the Linden Company, operat-
ing- the house, and the program of music
and moving pictures. Including "The Life
of General John J. Pershing," was ar-
ranged by Arfhur B. Price, manager. The
affair was held under the auspices of the
Woman's Auxiliary of the Three Hundred
and Thirteen. Rabbi Morris S. Lazaron
addressed the audience, and a generous
collection was taken up. The message
from the regiment read: "We are about
to sail. We'll be mighty glad to see you
all. Expect us back soon."
Celebrates Fifth Anniversary.
The Bridge Theatre, Edmondson avenue
and Pulaski street, celebrated its fifth an-
niversary under the management of Louis
Schlichter during the week of May 19.
Mr. Schlichter Is president of the Edmond-
son Amusement Company, and also presi-
dent of the Maryland Exhibitors' League.
The stage was decorated during the week
with flowers, and vocal selections -were
rendered each evening. At each matinee
performance souvenirs in the form of
pocket mirrors were presented the ladies
attending, and on the back of each mirror
was a picture of Harold Lockwood with
his autograph.
Hospital Work Is Shotvn on Screen.
The good work which is being done by
the Hebrew^ Hospital in Baltimore has been
crystalized into the form of a moving
picture. Harry Lewy, of Baltimore, did
the photography, and the care that is
given the patients that enter this institu-
tion is graphically shown. In order to
make the film interesting a play Into
which several humorous situations have
been Inducted was arranged and the prin-
cipal parts acted by J. Aler Barry and
Violette Hardesty, of the Lewy studios.
The operating, social service work and
X-ray facilities of the hospital are all
brought out.
Speaks Against Prohibition.
Saying that he would lead an army of
200,000 to ."jOO.OOO to Washington and camp
there until Congress acted favorably on
the appeal for an application of the initia-
tive to the Constitution which he Is to
take to Washington to have introduced in
Congress if they did act favoraby on it,
"General" Jacob S. Coxey, who 25 years
ago lead an "army" to the Capitol, spoke
MOVING picture theatres in and near
Baltimore on Sunday night, May 11,
very materially aided the welcome-
home plans which are being arranged by
the Women Auxiliary of the Three Hun-
dred and Thirteenth Regiment for the re-
ception of the boys of that regiment when
they return to Baltimore in the next few
weeks. Rallies were held at the the-
atres listed below under the auspices of
the Auxiliary, and a program of moving
pictures and music entertained those w^ho
attended, and $2,000 was collected. The
theatres at which the benefits were held
included Peabody, McHenry and Strand,
Bernard Depkin, Jr., manager; West End,
Paul Emmart; Bridge, Louis Schlichter;
Red Wing, George Geartner; The McCoy,
F. C. Weber; Grand, Palace, Frank
Durkee; Brodie, Joseph Brodie; Goodtime,
W. E. Stumpf; Caton, Catonsville, Md., H.
J. Andrea; Howard House, Ellicott City,
Md., M. Siegle.
The Garden Does Its Bit.
A benefit performance -which was given
to help the campaign -which is being made
by the "Volunteers of America in their en-
deavor to raise the fund of $15,000 In
order to establish an emergency hospital
in Baltimore for the poor -was given at
the Garden Theatre. Lexington street at
Park avenue, on Sunday night. May 18.
This playhouse was loaned for the occa-
sion by Charles E. Whitehurst, president
of the Garden Theatre Company, and the
program of moving pictures and music
was arranged by Louis A. DeHoff, photo-
play supervisor of this and the New The-
atre. A large crowd attended the show,
and speeches were made by Mayor elect
Broening and Captain John A. Logan,
of the Volunteers in Baltimore. A sub-
stantial sum was raised for the fund.
Hijrhland Hold^ Benefit.
Through the courtesy of J. F. Ritter-
push, manager of the Highland Theatre,
229 South Highland avenue, a benefit per-
formance was held on Thursday night.
May 22, for the One Hundred and Fif-
teenth Infantry. The receipts taken in on
that night was given to the cause. A pro-
gram of moving pictures, including a
Metro production and music, was furnished
for the occasion.
Sereen Delivers Regriment's Message.
A message from the boys of the Three
Hundred and Thirteenth Regiment dated
from St. Nazaire, France, to the people
of Baltimore was flashed to tlie audience
against prohibition at the Grand The-
atre, Highlandtown, Md., on Sunday night,
May 18. This theatre was obtained for the
occasion through C. B. Councilman, the
manager, and the meeting was held under
the auspices of the Twenty-sixth Ward
Brand of the Maryland Anti-Prohibition
League.
Harford Will Be Enlarged.
Extensive improvements are to be made
on the Harford Theatre, 2620 Harford av-
enue, in the near future. This house is
managed by V. A. Valentini, and the plans
which have been drawn up by Blanke and
Zink call for a ne-w gallery, which con-
siderably enlarges the seating capacity of
the house.
Personal Notes.
Joseph Lee, sales manager of the Anita
Stewart Productions Company, New York,
recently visited Baltimore.
Wallace High, manager of the W. H.
Film Company, 412 East Lexington street,
recently celebrated his paper wedding
anniversary.
J. J. Hartlove, manager of the -Crescent
Theatre, 1110 South Charles street, has se-
lected a new name, the Sunset, for his
house.
Philadelphia News Letter
Many Houses AVill Be Improved.
WITH the coming of the summer
months many local exhibitors have
announced their intentions of mak-
ing extensive improvements to their
houses. Alexander Boyd, builder of the
Arcadia Theatre, will direct the extensive
alterations and improvements to be made
at the Palace Theatre. The entire front
and a large part of the interior will be
entirely remodeled, while a $30,000 organ
will also be Installed. The Princess Thea-
tre, on Market street, will also come in
for several improvements, and a grand
organ -will be installed. The Jefferson
and the Norris theatres will be closed
about June 1 for remodeling and improve-
ments. The Barrist Eureka Community
Theatre will also expend large sums for
the same purpose.
Censor Board Remains in Philadelphia.
The Pennsylvania Board of Censors has
decided to stay in Philadelphia and will
not move to Harrisburg, as was contem-
plated -when Governor Sproul entered of-
fice. It is ofllcially stated by the leading
exchange managers that thousands of
dollars will be saved by the Board re-
maining here besides obliterating the loss
of time which would occur in sending
films from Philadelphia to Harrisburg to
be censored. The Exchange Managers'
Bessie Barriscale as "Josselyn's Wife" Looks as If She Might Be "In Search of Arcady," Too.
But Billie lUiodes at the left has an option on the Arcady estate in the picture of the above name. Both productions are
released by Robertson-Cole through Exhibitors Mutual.
May 31, 1919
THE MOVING PICTURE WORLD
1369
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LIBERTY AND CLEMMER RAISE PRICES
These Two Spokane Theatres Have Increased
Admissions to Twentv-five Cents for Adults
Quick! Page the Groom!
Alice Brady is all ready for the wedding
march in her next Select, "His
Bridal Night."
Association, during the last meeting, have
pledged ' themselves to give the present
Board the fullest co-operation possible at
all times in order to facilitate the censor-
ing of films.
Toner Returns to Mntaal.
Joseph Toner, who was mustered out
of the service recently, is back with the
Mutual Exchange as cashier. Ifr. Toner
was in the 79th Division of the 316th In-
fantry and fought in the Argonne and St.
Mihiel engagements. Joseph was given a
rousing welcome home greeting by the
entire ilutual staff.
Why Smiley Smiles.
The stork recently paid a visit to the
home of George W. Smiley, manager of
the Goldwyn Exchange, and left a beauti-
ful baby girl. Mr. and Mrs. Smiley are
receiving the congratulations of all their
friends.
Goodsteln Is Back from Denver.
Jos. J. Goodstein, who recently returned
from Denver, whtre he arranged to take
over two theatres and open an exchange,
has appointed William Elliot to represent
him in Denver.
Abrams Joins Independent.
Ben Abrams. the local pioneer exchange
man, has joined the Independent Sales
Corporation.
Projectionists Give Victory Banquet.
A "Victory Banquet" was given on Sun-
day, May 11, by the Motion Picture Oper-
ators' Union, Local 307, I. A. T. S. E., at
Mayers' Drawing Rooms, in honor of the
boys who came back from "over there."
Brief Notes.
Abe L. Einstein, publicity director of the
Stanley Company, was a guest of Mayor
Smith at a banquet recently given in
honor of Major Gen. Muir, at the Bellevue-
Stratford Hotel.
Walter Murray, the projectionist of the
D. W. Griffith road shows, has taken
charge of the Select's projection depart-
ment.
The embargo placed on the shipment of
films by the Adams and U. S. Express com-
panies is causing a great hardship to the
exchanges in Philadelphia.
ADMISSION prices to the Liberty and
Clemmer theatres, of Spokane, have
been raised. The admission has been
20 cents, with a 2-cent war tax added.
The new price will be 25 cents, including
war tax, making the total advance on
adult tickets 3 cents. Children's admission
will remain 11 cents.
The advance is chiefly due to new taxes
imposed by the Government, the managers
stated. In addition to the admission tax
of 10 per cent, the exhibitor is required
to pay a reel tax of 15 cents per day per
reel used. The latest tax is a levy of 5
per cent, of the exhibitor's film rental.
Other theatres have announced they will
make no change in prices at present.
Spoltane Houses Entertain Soldiers.
The theatres of Spokane opened wide
their doors to the men of the 347th
Machine Gun Battalion and the 316th
Ammunition Train of the 91st Division.
Scores of the men availed themselves of
the opportunity and visited several of the
theatres while they were in the city.
Manager O. D. Woodward, of the Wood-
ward Theatre, extended a personal invita-
tion to the men to attend the afternoon
performance of "Where the Trail Divides."
The Pantages attracted a score of veterans
who found the program abounding in
songs and jokes pertaining to the A. E. F.
The Liberty, Casino, Class A and other
picture houses placed conspicuous signs
in front of their theatres bidding the
men enter and enjoy the show.
AVashlngton M. P. Corporation Prospects.
The Spokane-made motion picture,
"Trampled Truth," first called "Fool's
Gold," promises to sell better than first
anticipated, according to a report received
from the East by C. E. McBroom, receiver
of the Washington Motion Picture Cor-
poration. The minimum price at which
the picture can be sold, as fixed by the
Eastern selling broker, Frederick Warde,
has been increased from $45,000 to $47,750,
with a probability that the picture com-
pany will eventually receive more than
$50,000.
The foreign rights were sold to Mr.
Warde for $5,000 and 20 per cent, of the
gross receipts, in addition to the initial
payment. The percentage will run to
$3,600, or $1,100 more than was originally
estimated.
Four different parties have indicated
their intentions to bid for the Washington
Motion Picture Corporation studio and
buildings in Minnehaha Park if they are
sold at a receiver's sale, all bidders stating
that they intend to operate the plant.
Detroit News Letter
Fontaine Leaves Paramount.
EDDIE FONTAINE, for the past six
months supervisor of bookings at th'e
Detroit Paramount Exchange, has re-
signed to become general manager of the
Minter-United Amusements, already con-
trolling three state rights productions.
Mr. Fontaine was one of the pioneers in
the exchange field, joining Pathe at the
time of the opening of the Detroit oflice.
He has held every position known to an
exchange — shipping clerk, booker, sales-
man and assistant manager. He worked
himself up to the point of securing the
management of the Detroit Pathe office,
and later went to manage the Strand The-
atre, Flint, returning to Detroit as as-
sistant manager of the Fox Exchange.
Kent's Good Work Was Appreciated.
For his splendid handling of the recent
Victory Loan prints, J. O. Kent, Detroit
manager for Select, is in receipt of tele-
grams and letters from the Government,
thanking him and expressing hearty ap-
preciation. The Select Exchange, guided
by Mr. Kent, worked night and day han-
dling all of the Victory Loan prints for
the Detroit territory. A total of 6,000
days was secured during the six-week
period. Assisting Mr. Kent was his
brother, William Kent, office manager,
and Joe Negar, booker.
Hamxuond Goes Into State Risbts.
Lloyd Hammond, with the Exhibitors
Mutual for nearly three years, resigned to
enter state rights business for himself.
At the outset he is giving his entire atten-
tion to "The Mysterious Mr. Browning," a
Detroit-made photoplay feature, in which
Walter Jliller, Edna Maison, Paul Panzer
and himself appear.
Bailey Leaves Fox.
M. S. Bailey, manager of the Fox Ex-
change, has tendered his resignation, to
take effect before the first of June. Mr.
Bailey has been in charge for about six
months, coming from the General. He is
well known through his long connection
at the Universal. His successor had not
been appointed up to the time of writing.
Montgomery Joins Sherry.
George Montgomery, at one time ex-
change manager for Metro, has been ap-
pointed division manager for William L.
Sherry Service. He was in Detroit on
May 11th, and appointed W. C. McDaniel
as Sherry representative in Detroit, with
offices at the Film Clearing House. Mr.
McDaniel formerly managed the General
Film Exchange in Indianapolis.
"Daddy Long-legs" Makes Good Run,
"Daddy Longlegs," with Mary Pickford
(First National), did such a big business
the first four days at the Adams Theatre,
where it opened May 11, that John H.
Kunsky booked it for a second week and
transferred the run from the Adams to
the Washington Theatre. The Sunday
record of the Adams was positively broken
by Mary Pickford's First National pro-
duction.
Recent Changes in Theatres.
Lipp and Cross have leased the Post
Theatre, Battle Creek; Ben Harrison has
leased the Princess Theatre, Flint; Hemler
George has leased the Reaper Theatre,
Monroe; Consolidated Theatres, Inc., have
leased the Apollo and Lyric theatres.
Grand Rapids.
"Drink a Milkshake at Daybreak"
Isn't Hale Hamilton's motto in his
sparkling Metro, "Full of Pep."
1370
THE MOVING PICTURE WORLD
May 31, 1919
SUPPLY BUSINESS BOOMS IN NORTHWEST
The Johnson Company of Seattle Is Making a
Sales Record in Supplj^ing Picture Theatres
Where Food Is Mere Nothing.
Seen in the above scene from Select's
"Break the News to Mother."
Baltimore News Letter
VV. S. Rand Visits Baltimore.
WALTER S. RAND, who has been in
the film business for some time and
has acted as district manager of
various film companies in Kansas City
and has been connected with Mutul, Tri-
angle and Goldwyn, visited Baltimore on
Saturday, May 10, in the interests of the
United Artists' Corporation as he is now
the personal representative of Douglas
Fairbanks. Mr. Rand has been living in
Los Angeles, but is now touring the East-
ern key cities to look over the situation,
after which he will remain in New York
in the new offices of the United Artists'
Corporation.
Laurel's Red Wing Boosted tlie Lioan.
Over $13,000 was subscribed to the Vic-
tory Loan by the people who attended
a meeting in the Red Wing Theatre, at
Ijaurol, Maryland, on Friday night. May 2.
The gathering was held in this playhouse
through the courtesy of W. A. Mofflt, the
manager. Mayor George P. McCeney
called the meeting to order. Several ad-
dresses were made and the government
film, "The Price of Peace," was shown
under the direction of Herndon Edmond,
who formerly represented General Film
in Baltimore.
RocMC Is Now in <Jiinil)erIand.
Earle E. Reese, who formerly handled
the Houdini serial in Baltimore and prior
to that was stationed at one of the of-
ficers' training camps, is now connected
with the Tri-.State Theatre Circuit and is
located In Cumberland, Md. After May 19,
the Maryland theatre in that city will
be operated by Mellinger Brothers and
Mr. Reese. The latter have operated the
theatre for some years and ^t i.s under-
stood that Mr. Reese is to do the book-
ing for the house.
Ilnrry J. Barnrs Dies in Manila.
Cable has been received by his family
In Baltimore of the death of Harry J.
Barnes, president and treasurer of the
Gayety Film Excliange, of Manila, Phil-
lippine Islands, on April 14. Mr. Barnes
was formerly of Baltimore, but had been
in the I'hilippines for several years. He
is survived by his mother, a sister and
three brothers.
Out of Town UolnKM.
According to plans which have been
made by the Hagerstown Choral Society,
of which Mrs. Joseph C. Byron is presi-
dent, the annual musical festival will be
given by this association in the Maryland
A GOOD tlierniometer for the pulse of
exhibitor business in any territory
is the record of sales made by sup-
ply houses to the exhibitors.
Ray Kelsall, sales manager of the H. A.
Johnson Company, of Seattle, holds that
exhibitors are doing a fine business, as
witness the sales of this store within the
last two weeks: Two Power's 6-A's, to the
Starland, Aberdeen; Power's 6-A, to the
Good Luck, Seattle; motor generator set
to the Madison, Seattle; 2,000 chairs to
the Mercy Amusement Company, North
Yakima; two mercMry arc rectifiers to
W. D. Grosse, Juneau; eight Davis flood
lights for the front of Lucas' Theatre, in
Centralia; a Sheck adapted and a Victor
Portable Machine to Cassidy and McKee,
Camp Lewis; a Victor Portable motor-
driven machine to the Y. M. C. A. on
Vashon Island.
Mooney Predicts a Big Year.
P. C. Mooney, Western division manager
for Fox, is spending about two weeks in
Seattle. Mr. Mooney has just completed
a tour of his territory and reports busi-
ness along the entire Coast as flourishing.
He predicts that this will be one of the
biggest show years the industry has ever
experienced on the Pacific Coast.
Mr. Mooney also reports that Western
managers are getting their business lined
up so that they can leave it to go to the
annual convention in New York.
Mr. Mooney promises the visit of Tom
Mix to the Pendleton Round-Up, during
which he will work in some scenes. Mix
will also make several personal appear-
ances while in this part of the country.
Liultan Is President ot Nortliwest Film
Board.
The transfer of H. G. Rosebaum from
the management of the Seattle office of
Famous Players-Lasky to that of the San
Francisco office, necessitated the election
of a new president of the Northwest Film
Board of Trade. L. O. Lukan, manager
of the Seattle Pathe office, was elected to
Theatre in Hagerstown, on Thursday, May
22. There will be three soloists from
New York.
Under the auspices of the Women's Aux-
iliary of the Catonsville (Md.) Presby-
terian Church, several reels of Red Cross
moving pictures were shown at the Catons-
ville High School on Thursday, May 1.
succeed him. Before entering the film
business about a year ago in his present
capacity, Mr. Lukan had charge of the
motion picture section of the Post-Intelli-
gencer, Seattle's morning paper.
A'itag-rnph Changes.
G. A. Faris, who was recently released
from the army, has taken a position out
of the Seattle office of Vitagraph. His
new status is that of specialty salesman,
visiting key centers only.
W. E. Moon has been proposed from the
position of booker in the Vitagraph office
to that of salesman. Jim Beale has been
transferred from the St. Louis office to
succeed him.
Taylor AVill Alanagre Clemmer.
Marshall Taylor, formerly manager of
the Ansonia and the Orpheum, Butte,
Montana, has arrived in Seattle to become
assistant at the Clemmer Theatre for Jim
Clemmer.
W. H. Rankin, whom Mr. Taylor suc-
ceeds, has gone back with Pathe as spe-
cial features salesman, working out of
the Seattle, Portland, and Spokane offices.
"For Better, For Worse," Makes Hit.
The big hit among motion picture the-
atres of Seattle this week was the De
Mille special, "For Better, For Worse," at
the Coliseum.
Film Clearing House Takes Over Sherry
Service.
The Seattle office of the Film Clearing
House has taken over the William L.
Sherry Service for this territory.
Peters Acquires Concrete House.
' J. M. Peters has taken over the Con-
crete Theatre, Concrete, Wash., from Mr.
McDonald.
Personal Items.
J. Von Herberg, of Jenson and Von
Herberg, has returned from a business trip
to New York.
A. W. Eden, Seattle Select branch man-
ager, is also back from the convention in
New York.
Joe Lucas and Mrs. Lucas, of Centralia,
are on a pleasure trip to Alaska, and on
their return will continue on down the
coast to California.
"Doc" Lambach, of the Clemmer The-
atre, Spokane, was in Seattle recently.
Frank Keenan Has a Masterful Way with the Ladies in "The Master Man."
It's a "handsome" romance, this i'athe story, as the above scene indicates.
May 31, 1919
THE MOVING PICTURE WORLD
1371
BOX OFFICE BENEFITS IN "SAHARA"
Advertising Possibilities Brought Out by Dissecting High
Lights and "Punches" in J. Parker Read, Jr.'s Big Pro-
duction W. W. Hodkinson Soon Releases Through Pathe
By Epes Winthrop Sargent and Walter K. Hill
J PARKER READ, JR.'S, production of
"Sahara" is a spectacle witliout much
• of a story, or rather the story is too
inconsistent to gain favor with those who
demand good stories; so direct your appeal
to those who prefer picture to story. Tell
of the big settings, the desert scenes, the
colorful pictures and the built street sets.
Do not say that the story is poor.
Merely avoid directing attention to the
story by saying that it is good. Play on
the production angle, and you will please
a majority of your patrons, but direct
your appeal to those who prefer sight
to thought.
This does not mean to avoid the story
angles entirely, for there are good points
in the story which may be played up, but
play the story angle in connection with
the star and the production rather than
offering the story as such. Tell, for in-
stance, that Miss Glaum has a new and
vivid role, that of a favorite of the
Parisian music halls who married a young-
American engineer and undergoes what
to her is a living immolation in the depths
of the Sahara, where her husband is en-
gaged in an irrigation project.
Work on Star, Sets and Story.
Sketch a picture of this pleasure-loving
product of the French stage to whom
adulation is more than meat and drink,
to whom pretty clothes and the chance to
show them means more than love of home
and husband. Then tell that she is trans-
planted to the sandy wastes where no
other white man is seen for six months.
Then, as release from this dreary
monotony seems about to come, she learns
that he is to move still further into the
desert to another project. Ask if it is
any wonder that she was led from her
wifely duty to gain the delights of Cairo,
the most colorful spot in all the Orient.
Then play up her state of mind with such
stuff as:
Play on the Pall of Loneliness.
No matter where she turned she seemed
to .see sand, sand and Arabs ever intent
upon their eternal prayers, for the true
muslim pray.s five times a day, and eaeh
prayer i.s prefaced by the purifieation of
el-wudoo. It seemed that whenever she
looked from the screened porch of her
tent she coulfl see the silent figures
prostrate themselves in the direetion of
the Kaaba at Mecca.
The loneliness, the dreariness of it all
drove aImo.st mad this pampered darling
of the Parisian cafes. The tekbeer rang
in her ears night and day. It -nas more
constant than her husband's nord of love.
He had promised her Cairo and the de-
lights of Sheppard's Hotel, and he gave
her this.
You can get a good press story out of
the tent itself. Several have commented'
upon the luxurious apartments of this
canvas home, but anticipate comment by
telling that such palatial structures are
not uncommon in the desert, when one has
the money to pay for the tent and its
transport. Make a press item of this along
the lines of:
Make a Specialty of the Tent.
He could not take her to the mud-walled
huts of the oasis, so he spent every cent
of his advance salary in a tent as luxuri-
ous as a palace. "Sahara" gives the first
showing in pictures of the veritable
palaces of canvas which wealthy men use
when they arc forced to cross the sandy
wastes.
Their apartment in Paris had few more
luxuries than this traveling home with
its many rooms, its rich draperies, com-
fortable chairs and all of the little ele-
gencies to which she had been accustomed,
yet it could all be transported by camel-
back and destroyed and rebuilt daily if
ne^'e.ssary by the skillful Arabs of the
caravan.
It >vas a palace in the heart of solitude,
and the solitude broke the heart of the
pretty Parisian actress to >Tliom the praise
of men n-as more — she thought — than the
love and care of her big and purposeful
husband.
Kxplain What the Picture Doesn't.
In the same way anticipate comment on
the use of dress suits in the desert. Toll
Louise Glaum and Edv^in Stevens
In a scene from "Sahara."
how the engineer and his wife dressed for
dinner every night and how she welcomed
the sight of another white face at the
table, the Russian prince, who was rich
enough to gratify every w^him, and who
was willing to spend thousands in the
hopo of -winning a woman for his own.
Try to motivate this better than the story
does in a paragraph:
The Lure of Riches.
He was fabulously rich. For centuries
his ancestors had bled and starved their
serfs to pile up a huge fortune, and this
last of the race was spending it with lavish
hand. In the heart of the desert he found
rare game in the Avoman who had b'Cen
the toast of Paris. He coveted her for
his ofvn. He longed to display her to his
friends in Cairo.
He knew that she hungered for the
homage that ^vas her due. He offered her
all that her lighter nature craved, and he
asked in return only the i»rivilege of pos-
ing as her friend before those -who formed
the inner circle of Cairo. It was enough
that he was her closest friend. More, he
did not ask, and the thousands she
.squandered were not regretted.
Go on to the second half of the story.
Use such lines as, "She thought she pre-
ferred pleasure to the love of a good
man, but love was greatest after all."
"She sought pleasure, but found no rest
until true love came again." "She lived
for love and admiration, and she sought
it where she could find it, but she found
at last that mother-love is the greatest
love of all."
Bring Out the Better Points.
You can get a strong paragraph on the
discovery of her husband, a drug-crazed
hasheesh devotee, broken in mind and body
by the excesses to which her desertion
had driven him. Tell how she gave up
the delights of her palace that she might
minister to his needs, and make a strong
play on the fact that she sought to bring
him back to health and sanity even while
knowing that with returning conscious-
ness would come recognition and retribu-
tion. This is the big point in the play.
Work it up strong.
Talk Most of the Production.
But make most of your appeal with the
production angle. Tell that entire streets
in an Egyptian city have been built with
extraordinary fidelity. Use, "Visit the
'Street of the Beggars in Cairo,' where a
thousand grimy hands stretch forth for
backasheesh 'In the Name of the Prophet,'
and where the battered wrecks of what
once were men find temporary forgetful-
ness in the hasheesh dream, a brief oblivion
to the heat and smells of the meanest
street in all the world."
Tell that every detail of the architec-
ture is copied from photographs with such
fidelity that one can almost feel the dread- ,
ful summer heat and inhale the foetid
odors of the dog-scavenged pavements.
Tell that these are among the most realis-
tic settings ever built for any production;
fragments of Cairo transplanted to the
shores of the Pacific.
Exploit Beautiful Interiors.
Then turn to the interior scenes in the
Palace, with its domed reception room
where fountains play to cool the sun-
baked air, where there are the soft, cool
shades of growing things and running
waters such as Mohammand described as
the paradise which would most appeal to
the desert men who were his early fol-
lowers.
Play up the wonderful Hall of the Pea-
cocks, where entertainments rivaling those
of the Arabian Nights were given to
satisfy a woman's love of pleasure and a
man's vanity in seeming possession. Then
tell how into this wonderful scene came
the little waif who did not know that his
mother was queen of the revels and whose
intrusion led to the flight back into the
desert where the world forgets the crimes
of the haunts of men.
Play it up strong on these interior and
exterior sets, together with the tent in-
teriors and the desert scenes. Elaborate
on the sandstorm which sweeps down upon
the oasis, driving the fine sand through
every crevice in the huts, blinding those
who seek to flee before its wrath and
burying camels in the sandy drifts. From
the scenic angle you have all you can de-
1372
THE MOVING PICTURE WORLD
May 31, 1919
Bire. Play it up in your newspaper work,
throwaways and on the screen.
Hammer on the Spectacular.
Make lavish use of photographs and
lithographs. These will sell the play far
better than word-pictures. Use cuts in
all your advertising copy, and get sets of
stills into windows well away from the
house. Send out a street wagon with
Arab attendants. If you cannot get make-
up get rouge and work in some burnt
cork.
Old sheets or cheesecloth can be used for
costumes, and, if you cannot borrow fezzes
from local Shriners for head dresses, paint
old derby crowns red. You can use one
of your Arabs in the prayer for a lobby
display if you desire, with a card announc-
ing that it was the constant praying of
the natives which drove the girl to
desperation.
Full Direction for "Prayer."
The prayer is done by standing erect,
the hands on either side of the face out-
spread, with the thumbs next the face.
Then bow, dropping the hands until they
rest upon the knees. Raise, then sink to
the knees, placing the hands upon the
ground and bending the face so that the
nose touches the ground before the fore-
head does.
Then raise, the hands drawn upon the
tliighs, and make a second prostration.
This may be repeated several times up to
nine, rising after each second prostration
and beginning all over again. Done
slowly and with proper solemnity it will
make a good lobby or window stunt.
To be correct the shoes must be re-
moved and the toes of the right foot must
not be moved from the spot in which they
are found at the commencement of the
prayer. The performer should keep
mumbling to himself as though reciting
the proper petitions. The same stunt can
be used on the street wagon.
Hook Up n'itb the Shriners.
If there is a Shrine Club in your town
you can possibly interest them. If there
is a temple you might arrange for a parade
of the patrol.
In the line of lobby decoration you can
work in with the furnishing stores for the
loan of draperies. Any gay pattern w^ill
suffice, and slumber robes, portiers, table
covers or dress patterns can be worked
in, with fancy lamps and incense burners,
though these last are not strictly correct.
A credit card and screen slide will prob-
ably pay for the loan of the material.
You can work a simple stunt by display-
ing glass jars of sand a.s sand from the
Sahara "loaned by the producers." Any
dry sand will do, a white sand being pre-
ferred. At a pinch you can buy a box of
bird gravel and get the druggist to pound
it up in his mortar to get something differ-
ent from the local soils.
Anything which serves as an excuse for
a window card will help, and you can fall
back on the statement that the sand
seemed to be real if they crowd you too
closely, or come out and ask wherein the
sand differs from tlie .Sahara. Play on the
stunt and picturesque side and you will
gain interest, but scatter pictures all over
town to make them realize that it Is
pictorial.
UctnllN of the I'rtMluction.
".Saraha" was produced by J. Parker
Read, Jr., from a story by C. Gardner
Sullivan. Personally supervised and di-
rected by Allan Dwan. Starring Louise
Glaum as Mignon.
The Cast.
Mignon Louise Glaum
.John .Stanley Matt Moore
Baron Alexis Edwin Stevens
The Boy Master Pat Moore
MuHtapha Nigel DeBruUier
lOnvironment: Paris and Cairo of to-
day. The Desert of .Sahara.
The Story.
Mignon, a favorite of the Parisian music
hall followers, is loved by John Stanley,
an American engineer. Finally they wed,
and Stanley goes to the Sahara Desert to
undertake a great engineering project.
His w^ife seriously objects to accompany-
ing him; she loves the lure of Paris, its
gaiety and her sumptuous gowns. On the
promise that her husband will give her
every advantage his high salary can
supply — tents of luxury and the environ-
ment of Egyptian enchantment — she
finally consents.
In the months that pass, Mignon finds
her life in the vast plains of sand more
and more unbearable. Baron Alexis, a
Russian nobleiuan of fabulous wealth,
comes as a tourist to the desert oasis
where the Stanleys live in their extrava-
gantly outfitted tent. Mignon ■welcomes
him as a relief from the monotony of her
life, and Alexis covets the beautiful
Parisienne. Now comes the news that
Stanley must follow his work still deeper
into the desert.
Alexis plays upon Mignon's vanity and
tortures her with descriptions of the liv-
ing death she must endure if she follows
her husband in his work. He begs her to
fly with him to Cairo — to Carlo, the City
of Enchantment — there to live in luxury
simply as his friend. He asks no greater
reward than her friendship; to be in her
society. And so she submits to her own
impulses and goes to Cairo with Alexis.
Stanley, broken-hearted, goes into the
desert to forget. He falls a victim to the
deadly drug, hasheesh, and keeps his son
— the only comfort Mignon has left him — •
ever by his side. They reach Cairo in
Stanley's crazed search for the woman
who has wronged him in his mad de-
termination to kill her in revenge.
Meanwhile remorse has fallen upon the
faithless wife, and, in her aimless desire
for mental relief, she wanders into the
lowest quarters of Cairo. She meets her
child begging, but does not recognize her
own offspring. When Stanley comes to
take the coin from the child's hand, Mig-
non sees her husband beneath the lines
of dissipation and despite his greatly
changed appearance.
Suddenly she realizes the fullness of her
degradation. She goes back to the desert
with Stanley and their child to nurse her
husband back to sanity, even though she
knows that when he comes to recognize
her he will kill her. But in the days that
follow Stanley's slow recovery, fate so
changes all things that there is reconcilia-
tion and happiness when the husband
comes to his senses.
Thus is told the story of "Sahara," the
immensely spectacular and ornate presen-
tation in which Louise Glaum will be the
star at the (insert name of theatre and
date), when J. Park Read, Jr.'s, . creation
will be the attraction.
Catch Iiines for Advertisins*
See the Appalling and Death Dealing
Sand Storm on the Sahara.
Gowns and Riches That Will Whet the
Envy of Every Woman.
The Street of the Beggars in the King-
dom of Misery.
Mother-Love Kills the Devil in a Strange
Woman's Heart.
Louise Glaum Beautiful Star of Amaz-
ing Photoplay Wears Gorgeous Gowns.
Allan Dwan, Master Producer of Photo-
plays, Presents His Masterpiece.
Reading' Notices for the Program.
Louise Glaum in "Sahara" will provide
tlio attraction at the (insert theatre and
date). Miss Glaum, most beautiful of
screen queens, will show the women some
of the most gorgeous costumes that ever
passed before a moving picture camera.
Never has the screen shown such sump-
tuous and appealing pictures of Egypt
and the great Sahara Desert; never has
woman been pictured on the screen in
more gorgeous gowns; never has a more
impressive reflection of spectacular events
been shown to moving picture devotees
than in "Sahara," the photoplay in which
Louise Glaum will appear at (insert the-
atre name and date).
Even if they cannot own them, women
love to gaze upon gowns of beauty and
fashionable texture. Thus Louise Glaum,
who will present "Sahara" at the (insert
theatre and date), will appeal especially
to women patrons, for she v^ears thirty
changes and was never so sartorially
beautiful to behold in all her career.
One of the most colorful and sumptuous
moving pictures of the year is "Sahara,"
the immensely spectacular photoplay to
be presented with Louise Glaum as the
star at (insert theatre and date). Allan
Dwan directed the production, and sup-
porting Miss Glaum impressive roles will
employ Edw^in Stevens and Matt Moore.
In "Sahara," to be presented at the (in-
sert theatre and date), Louise Glaum has
the best gowned role of her screen career.
She has, in the role of Mignon Stanley,
thirty changes of gowns, and was never
so beautiful and pictorial before in her
life. Every gown is a modern one, and
six of them come direct from Paquin in
Paris.
Reading Notices for Newspaper Copy.
J. Parker Read, Jr.'s, presentation of
"Sahara" will be the attraction at the
(insert theatre and date), with Louise
Glaum the sumptuously gowned star of
the occasion. C. Gardner Sullivan's story
takes husband and wife from appealing
Paris to the Desert of Sahara, and then
into enchanting Cairo, picturing woman's
frailty, her appalling vanity and final
awakening to a proper realization of duty
through mother love. The scenes have
been built from photographs depicting the
locations where they are enacted. There
will be exactness of detail to make more
impressive the tensely dramatic action
that holds the plot keenly interesting to
the end.
The story of "Sahara," to be presented
by Louise Glaum and a capable supporting
company at the (insert name of theatre
and date), will develop intense interest
through its great human appeal. A de-
serted husband and vv^onderful child find
themselves in Cairo, where the husband
seeks his wife that he may kill her in
revenge for having ruthlessly abandoned
them in the heart of the desert. Pate
works a miracle — the wife is found and
again she journeys into the desert with
her husband and child to remake the man
whose life and mind she had wrecked.
Odd as it may appear in these barren
vistas, Miss Glaum wears more than thirty
beautiful gowns and is more sartorically
radient than she has ever been during her
screen career.
ADVERTISEMENT.
Capellani Completes "Unknown Dancer."
Actual filming of "The Unknown
Dancer," the second of the series of
Creighton Hale-June Caprice features -to
be made by the Albert Capellani Produc-
tions, Inc., has been completed by Director
George Arcliainbaud. Cutting and titling
of the picture is now in progress.
The film is adapted from a French stage
success, "Le Danseur Inconnu," by Tris-
tram Bernard, which played in Paris for
over one year. The new production is a
sprightly romance of a young couple, one
a girl of affluence and the other an im-
pecunious, light-hearted art student who
becomes entangled in the meshes of a
matrimonial "fixer." The' story embraces
an admirable combination of comedy and
pathos into which is blended a number of
liighly interesting dramatic situations.
The cast includes Alfred Hickman,
Charles Coleman, Edwards Davis and
Katherine Johnson.
May 31, 1919
THE MOVING PICTURE WORLD
1373
FOR EXPLOITING "LOVE'S PRISONER"
Here Are Helps for Picture- Showmen Playing Triangle's
Special Presentation, Starring Olive Thomas — Stunt
Suggestions, Advertising and Newspaper Publicity
By Epes Winthrop Sargent and Walter K. Hill
Two angles offer themselves in the
exploitation of "Love's Prisoner."
This may be handled as a mystery
play and stress laid upon the question
of the identity of "The Bird," but while
this will help the running of the story
in that it will keep back the climax, the
audience can guess by the end of the
third part that Nancy is the mysterious
robber, and the natural story is strong
enough to hold and even add interest
after the disclosure. The story will make
the greater hit if the patron is kept in
the dark until the actual showing, but the
use of the mystery will kill a line of
selling talk more valuable than the sur-
prise, so it would be better to expose the
plot and sell that.
Open with. Teaser Campaign.
Start oft with a teaser campaign. Start
in with "Who was 'The Bird'?" Then an-
swer that " 'The Bird' was the most suc-
cessful thief in New York. The police
called him 'The Bird' because they were
certain that he must have ^wings in order
to spirit himself away." "Do you think
you could catch 'The Bird?' He fooled
some of the cleverest police officials in
New York."
In this connection, if you have not
worked the "Raffles" stunt within a year
you can use it for this. Advertise that
the police of New York failed to catch
"The Bird." Announce that you want to
see if the people in your town are more
alert.
Advertise that "The Bird" will be seen
on your streets on stated days, and that
a pass will be given each person who
accosts "The Bird" thus: "You are the
Bird, who will be at the blank theatre on
Friday and Saturday. Give me the tick-
ets."
New Twist to Old Stunt.
Most persons will be looking for a man.
Send out a woman; preferably one look-
ing like Miss Thomas, and at the end of
the second or third day announce that no
one succeeded in catching her because,
like the New York police, they looked
for a man. This will give a new twist
to a stunt worked often, and will bring
a lot of free advertising.
Be careful in all your announcements to
refer to "The Bird" and not to use "him"
or "her" in speaking of the character.
Do this before the general advertising is
begun or you will lose the advantage of
the mystery and surprise.
Make the announcement of the close of
the stunt simultaneously with the first
formal advertising for the play, that you
can hook them up. Until then do not
even mention that "The Bird" appears in
an Olive Thomas play, lest they suspect.
Two Cage.s for Your Bird.
Along the same lines used stuffed or live
birds in cages in the lobby or show win-
dows. Letter cards, " 'The Bird' is the
name of a character and not the name
of a play. W^atch for announcements."
When the full advertising flashes, change
the cards to read, " 'The Bird' in 'Love's
Prisoner' was a bird of prey and steel
bars formed her cage."
Along this line, if you are using the
idea for a lobby display, use a light, grace-
ful cage until the change; then use a cell.
You can make one easily of 1x1 stuff with
quarter-inch dowel for the bars. Use dead
black paint. Most hardware stores and
all wood working mills carry the dowels
in three-foot lengths.
As soon as you announce the name of
the star, go to it strong. Hold back until
you are all ready and then plaster your
bill boards, play it up in your newspaper
announcements and in front of the house
simultaneously. Miss Thomas has a good
following and you need only mention her
name prominently to get this division of
your clientele in.
Play Up Star and Story.
You can tell them with entire safety
that this story is as good a production as
"Toton." If you appeal to the better class %
of trade you can say that it is better, for
the story is far more logical. You can
use this latter fact for an especial appeal.
Get after the people who think that mo-
tion pictures are not worth while because
their literary values are so slight.
Try an appeal somewhat along these
lines:
Many people do not so io the motion
pictures be<"ause the stories so .seldom
meet their ideas of fiction. In "l/Ove's
Prisoner," presentinK^ Olive Thomas, the
nrondwny favorite from ZieK-feld's Mid-
night Follies, there is offered not only a
splendidly spectacular production, hut the
.story is really worthy the attention of the
readers of the best lictlon. It is logical,
consistent, and, above all thingrs, inter-
esting.
If you do not like the avernKe stories,
see this one and form a ne^v judgment.
It will be «orth your while. It is by
K. Magnus Ingleton, who has written a
fascinating study of a girl of fhe slums
who mnrried into the Knglish aristocracy
and who warred again.st the la^v in retali-
ation of its treatment of her.
>lisH Thomas is a delightful artist. See
her at her best in a goofl story well pro-
duced. Try it ju.st this once.
Whether you think you can use this
item or not, at least bear heavily upon
the story in your general advertising. It
is well planned and ingenious, with well-
timed action moving to a swift climax.
Bear Hea\-ily on the Plot.
Crime plays are still the fashion, in
spite of their long run on screen and
stage, so make much of this angle. Tell
that this is the story of a girl who is
the child of a professional criminal who
has tried to go straight only to be caught
for the crime of another. She tries to
obey his parting injunction to go straight
herself, but she finds it hard.
Sell Star to the Limit.
She marries an English lord, but he dies
without making proper provision for her
and his English estate reverts to his male
kin, leaving her only ■with a handsome
house and no means of upkeep. Once
more the law has barred her path to
peace, and she defies the law.
This is a strong theme and can be
twisted to many angles. Do not be satis-
fied merely to tell that Miss Thomas w^ill
appear.' Interest even her admirers in
the play as well. Make them feel that
here is one Olive Thomas production they
can not afford to miss. Make the others
want to see the clever play. Make a
one hundred per cent, appeal to your
patrons. Try paragraphs such as:
Her father died in jail for another's
crime. She and her sisters were reduced
to Trant, and the Knglish law of entail
deprived her of her titled husband's for-
tune. Her father told her to "go straight,"
but it did not seem to work, so she turned
again to outlawry, and through her trans-
gressions she at last found peace.
,\s a child her father's friends admired
her skill as a pickpocket. As the wife of
one of Kngland's peers she held her place
«-ith dignity, but when hard times came
she remembered her old skill and it took
the cleverest detective on the New York
force to find her out.
She had a beautiful home, but no inco|ne,
yet she entertained lavishly. Her guests
sometimes wondered hOTr she made both
ends meet. They never dreamed that she
was — ivell see the play for yourself.
Xew^ York's finest could not cage "The
Bird." Even when they caught him at
work and guarded every entrance, their
schemes failed, for "The Bird" flew
through the ventilator and escaped. See
the thrilling thief chases in "Love's Pris-
oner." They are great — but the story is
even greater.
Suppose you were a detective and found
Olive Thomas, Star of "Love's Prisoner," and Her Leading Man, Joe King.
1374
THE MOVING PICTURE WORLD
May 31, 1919
In the woman yon loved the super thle*
you had so vainly sought. Would yon
make her your prisoner or would love
atone for crime? What do you think you
w^ould do? See what Jim Garside did in
"L.ove's Prisoner."
W^ork the Prison Angle.
Adapting an old idea, you can make one or
more "cells" for your lobby out of cheap
cloth stretched upon a wooden frame and
painted to represent stone. Cut a barred
window about fifteen inches square with
the bottom of the window four feet nine
inches from the cell floor, place bars or
a grating across and within, hang a three
or six sheet for this production.
Place it close to the street line in your
lobby and illuminate with electric lights.
Letter the front, " 'Love's Prisoner," here
(date)." Most persons will stop to look
in and the lettering on the door will at
least impress the title upon the rest.
You can use smaller cells with one
sheets for store windows, setting close to
the glass. The vacant house idea in the
press sheet is another stunt along the
same lines and is good if you can find a
proper window. If you have never tried
anything of this sort you will be sur-
prised at the attention you will attract
even in the cities with anything out of
the ordinary. •
Cheap and Novel Suggestion.
Another novelty would be the display
of Miss Thomas' portraits with "Beware
of Pickpockets" in large type and "In
Love's Prisoner" in a smaller letter below,
so much smaller that they have to draw
in close to read the second line. If you
make them stop to read you will have
several times the effect of a card which
may be read in passing, so keep the type
small, but make it large enough to show
that there is additional lettering.
You can get a window hook-up with
a jeweler by heaping in the window vari-
ous items of jewelry, making a good-
looking pile. Build up on a cigar box or
block of wood to get the pile as large as
possible. Then use a card, "No wonder
the police badly wanted 'The Bird,' who
thought nothing of a haul like this. See
'Love's Prisoner' for this fascinating
story."
The jeweler can make his own displays
on the side and get more publicity than
from a well-dressed window. The theatre
is always more interesting that a jewelry
store, and so the theatre hook-up will
help him.
Never Overlook the Star.
Through it all keep Miss Thomas' name
and face to the fore, but play on the story
angle. The name and portrait will sell
the fans. You have them landed.
Direct the bulk of your argument to-
ward the others. And do not overlook
Joe King and William V. Mong, both of
whom have excellent parts. And if you
use the teaser campaign be sure to keep
"The Bird" to the fore.
Try and get your book stores to make
window displays of detective stories from
the half-dime novels to Conan Doyle and
Anna Katherine Green, then show stills
and a lettered card, "Everyone likes a
good detective story. See the story of
Lady Cleveland and 'The Bird.' It's some-
thing new. (House and date.)"
Work as hard as you can on this, for
you do not have to fear a back-kick. The
morality of the story is standard because
it is so well motivated, and even those
who object to crime stories on general
principles will become interested in the
psychological question in this if it is prop-
erly presented to them.
Details of "fjove's Prisoner."
Written for Olive Thomas by E. Magnus
Ingleton. Directed b.v Jack Dillon. Pho-
tography by Steven Norton. A Triangle
Special Presentation.
The Cast.
Nancy, "The Bird" Olive Thomas
Jim Garside Joe King
Jonathan Twist William V. Mong
The Story:
Nancy was designated by her father as
"the best little pickpocket in New York."
He was a good judge — and proud of his
pupil. Despite his determination always
to "go straight," the police finally fas-
tened on Nancy's father a crime of which
he was innocent and "sent him up the
river" for life.
With two little sisters to support, Nancy
gave up the struggle and w^ent to live
with one of her father's "pals" — Jonathan
Twist, who ran a combined watch-tinker-
ing shop and "fence'' for stolen goods.
Here she found a home, and finally se-
cured a position as demonstrator for mer-
chandise in stores.
With the money she earned Nancy pro-
vided a home in the country for her sis-
ters, and happiness came to her through
her efforts to do her duty. By a rare
chance the beautiful Nancy met an English
nobleman, on a visit to America, and was
courted and wed by the titled millionaire.
Shortly after marriage Lord Cleveland
died without making a will. His English
estate w^ent to family relatives, but the
palatial home in America became Nancy's
by law — but she was left with no finan-
cial means of maintenance.
Nevertheless the years passed, Nancy
kept up her home, servants and expensive
equipment without "visible means of sup-
port." Meanwhile the activities of a crook
called by the police "The Bird" baffled
and mystified the authorities. "The Bird"
was indeed a bird of passage, and every
time it winged its flight jewels and fine
plate disappeared. The climax came with
a great diamond robbery at Nancy's home
on the night of a brilliant reception she
was giving to those in high social life.
Enter the Detective.
Jim Garside was detailed to catch "The
Bird," clip its wings and land it in a cage
less desirable than the "gilded" one of
song and story. How Jim succeeded is
detailed in exciting chases and encounters,
amazing "twists" to speedy proceedings
and the final disclosure that "The Bird"
was none other than Nancy herself. The
law had continued its rulings against her;
she harked back to her original training
and Jonathan Twist was her "fence," to
dispose of the riches she "hauled" in her
amazing raids on society.
Love had come into the lives of Gar-
side, the detective, and Nancy, the trophy
of his skill and triumph. But the law
must be satisfied. And while Nancy lan-
guishes in a prison cell to pay her pen-
alty, Garside keeps up her works of char-
ity— for Nancy has robbed the rich to
feed the poor.
And when her term is served, happiness
comes to Garside and the girl in the
fruition of their love at the altar. This is
an outline of "Love's Prisoner," the pho-
toplay in which Olive Thomas will appear
at the (insert theatre and date).
Phrases for Progrann and Advertising.
Olive Thomas, Dainty Film Star, Plays
Dual Role in lOxciting Photoplay. Thrill-
ing Crook Drama Provides Plot to Mystify
and Entertain.
Love Conflicts with Law. Pays Its Pen-
alty and Finally Triumphs.
Love Born of Understanding Makes
Pretty Thief a Happy Wife.
Sh(> Bobbed the Rich and tiave Her
"Swag" to the Poor.
Love Captures Adroit Thief and Makes
Culprit Pay the Penalty.
liove Triumphs When Law Is Vindicated
and Happiness Crowns the Event.
Here's the Story of "The Best Little
I'ickpocket in New York."
Love's Prisoner Is Released Only When
the Penalty of Crime Is Paid.
Would You Defy the Law if the Law
Had Persecuted You for Years?
Love Captures Skillful Thief and Exacts
the I.iaw's Rightful Penalty.
Famous Detective Falls in Love with
Famous Thief — and Makes Her Pay.
Brief Program Paragraphs.
Remember pretty Olive Thomas in
"Toton" and "The Follies Girl"? You will
be delighted to know that she will appear
again at (name theatre and date) in
"Love's Prisoner," a crook drama that
will delight you.
"Love's Prisoner" will be dainty Olive
Thomas. She will appear at (name thea-
tre and date) in this fascinating detective
play, filled with mystery, replete with
thrills and radiant with its story of re-
quited love.
Olive Thomas, in "Love's Prisoner," will
be the attraction at (name theatre and
date) in a detective story, speedy and
snappy, mystifying in its unfolding plot
and of splendid moral purpose. Don't
miss this treat.
Everybody likes detective stories.
Everybody is in love with pretty Olive
Thomas. "Love's Prisoner" will be a
happy combination of both these engaging
elements in photoplaying at the (insert
nams of theatre and date).
Brief Notices for the Press.
The screen offers varied topics for en-
joyment, but a good detective story is
popular with everyone — just as detective
stories in print are always "best sellers."
Olive Thomas, star of "Love's Prisoner,"
■will be the heroine of an original and
fascinating detective story at the (name
theatre and date) with William V. Mong
and Joe King her principal supporters.
"Love's Prisoner" tells of the remarkable
exploits of a clever crook, dubbed "The
Bird" by policemen who are baffled by its
amazing voyages. When "The Bird" takes
flight its talons are hung with jewels and
precious plate; society is in dread of a
visit and the authorities are mystified.
How^ Jim Garside -won his spurs as a
detective and won, at the same time,- a
wife and happiness will be developed in
an engaging screen romance when Miss
Thomas presents "Love's Prisoner."
Olive Thomas, supported by William V.
Mong and Joe King, will follow her earl-
ier presentations of "Toton" and "The Pol-
lies Girl" at the (name theatre and date)
with her latest and best mystery play,
"Love's Prisoner." Here is a detective
story filled with thrills and amazing
twists in a plot that leads through sensa-
tional developments to the happiest of
outcomes. Olive Thomas plays a dual
role in "Love's Prisoner," and her clever-
ness at thus masquerading will puzzle the
best screen detectives.
Pretty Olive Thomas, star of such pop-
ular photoplays as "Toton" and "The Fol-
lies Girl," of recent memory, will be seen
again in her favorite pastime of dual roles
and masquerading at (insert theatre and
date) when "Love's Prisoner" will reveal
this popular screen queen in an entirely
new light. Here is a clever detective
story, told in scenes of excitement and
flashes of sensation, all woven into a
mystery story that will baffle the best of
plot-detectives. William V. Mong and Joe
King will be her principal supporters, and
entertainment of the most engaging sort
is assured.
Get These Advertising Aids.
Vari-colored one, three and six sheets,
a complete set of eight 11x14 lobby cards
and several 22x28s, along with press cuts
and slides are available at your local
Triangle exchange. Use all of these facil-
ities to feature this play in advance.
If you play "Love's Prisoner" make the
most of your opportunity. The stunt sug-
gestions and advertising ideas here given
may be combined with the ideas advanced
by Triangle; or you can get enough out
of what we have suggested here to put
the picture over if, by any mischance,
you fail to get from your exchange the
helps you are entitled to.
ADVERTISEMENT.
May 31, 1919
THE MOVING PICTURE WORLD
1375
-i -ir "T
III |1
|l II 1
|^i.'f^^|ll' f iifi /ii iiiiiijiTiiij..
Among Independent Producers
Conducted by C. S. SEWELL
rriFPj'
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S-L Film Goes Over Big at Polios in New Haven
AVERY successful opening marked the
premiere in New England of "Vir-
tuous Men" on Monday, May 19. The
S-L. production, -which stars E. K. Lincoln,
opened at Poll's Palace Theatre, New
Haven, for an engagement of three days,
after what is said to have been the most
extensive exploitation campaign the Palace
ever gave a film feature. "Virtuous Men"
played to 7,800 people during the after-
noon and evening of the opening day,
and the Poll management immediately
decided to book the production for the
entire Poll Circuit.
Manager Edwards carried out an un-
usual advertising campaign in the daily
newspapers, using in a week of advance
advertising more than 500 inches of space.
His ads consisted of teasers of large
size, followed by displays. 150 twenty-
four-sheets were posted, together with
three hundred one-sheets, three hundred
half-sheet cards, and three hundred win-
dow hangers. The Palace took pains to
impress the importance of "Virtuous Men"
as a high-class feature, using more than
five thousand black and gold four-page
folders, which were given away at each
show before the presentation.
A rapid fire publicity campaign of
stories was carried on in the newspapers.
Particular attention was given to the
lobby display. The magnificent lobby was
festooned with large cut-out letters
spelling "Virtuous Men." Beneath were
placed oil paintings of E. K. Lincoln and
.scenes from the production. This art dis-
play was arranged in shadow boxes cur-
tained off with velvet, upon which baby
spot lights were trained. As a close to
the campaign, the Palace management
gave a theatre party to the New Haven
baseball club at the opening performance,
the details of which were announced pub-
licly at the baseball field during the
week preceding the showing.
The success of "Virtuous Men" at the
Palace in Nevi^ Haven has been duplicated
by the Garden Theatre, of Paterson, New
Jersey, and the Majestic Theatre, of New-
ark, Ohio, where the picture is said to
have played to record-breaking business
during the past week.
Bernstein Arranges Details
for Producing "Confession"
ISIDOR BERNSTEIN, general manager
of the National Film Corporation, spent
several days in New York recently,
making preparation for the forthcoming
production of Hal Reid's play, "Confes-
sion," which will be offered as a special
by the Pioneer Film Corporation.
It is announced that this will be the
most ambitious production yet attempted
by the National, which made the Tarzan
pictures. While the story is a modern
one, one of the spectacular scenes is a
reproduction of the ancient coliseum in
Rome, picturing the martyrdom of the
early Christians. Two thousand extras
and a number of lions will be used In
this scene, while Emperwr Nero will be
one of the chief characters.
The services of GuUo Novelll, a promi-
nent Italian archiologist and architect
have been secured to superintend the
construction of tWs set, and a large plot
of ground on the outskirts of Los Angeles
leased for its construction.
The story deals with the sacredness of
the Roman Catholic confessional, and
Henry B. Walthall has the role of a
priest whose brother is accused of murder
and sentenced to death. Through an ex-
citing series of dramatic situations, the
innocent man is finally saved. A note-
worthy cast is being selected to support
Mr. Walthall.
"The Carter Case" Shown
to Pacific Coast Buyers
IN his present trip to the Coast, Harry
Grossman, vice-president and general
manager of Oliver Films, Inc., is giv-
ing trade showings of "The Carter Case,"
the Craig Kennedy Serial, in Los Angeles
and San Francisco, and expects to close
for the Western territory for the serial
and complete that other portion of his er-
rand which has to do with the plan of
Oliver Films, Inc., to increase its produc-
tion to a more pretentious scale.
Mr. Grossman is expected to return to
New York within ten days when he will
begin production on a new serial and
complete arrangements for other pro-
ductions to be made in an additional stu-
dio recently leased.
The name of the new serial and its
cast will be announced shortly.
Miss Guinan was formerly a featured
player at the New York Windep Garden,
and on the screen gained stellar honors
in the Triangle production, "The Gun
Woman," in which she portrayed what
has been termed a "female William S.
Hart" role.
It is in this type of productions that
she is being presented by the Frohman
Company, which calls attention to the
fact that while photoplay audiences have
been regaled with the heroism of the
West, in which women have played a
minor part, yet it was the woman whose
word wielded great power in the build-
ing up of that great section of the coun-
try, and that it is this dominant feminine
factor in the life of the West that is
typified by Texas Guinan in her new
series of two reelers.
Miss Guinan, in addition to her dra-
matic ability, is exceptionally quick with
a revolver, and can handle a lariat equal
to the best of the cowboys, and is also
an accomplished horsewoman. However,
combined with this characterization of
might and brawn is a touch that is truly
feminine.
Texas Guinan Portrays
a Woman of the West
TEXAS GUINAN, now appearing in a
series of twenty-six two-reel West-
ern dramas produced and distributed
by the Frohman Amusement Corporation.
ha.« had a varied and interesting career,
both on the stase and in motion picture.^
Pioneer Announces Severul Sales.
The Pioneer Film Corporation announces
the sale of Louisiana and Mississippi rights
on "Wives of Men" to the Saenger Amuse-
ment Company, New Orleans, and to T. N.
Tally, of San Francisco, for his territory.
Also rights to "The Still Alarm" for Iowa
and Nebraska have been sold to Phil Gold-
stone, of Omaha, which competes the sale
of riglits for entire world on tliis feature
production.
Bulls Eye Sells Foreign Rl^^hts to Apollo.
The Apollo Trading Company, of New
York, has bought the rights to Billy West
and Gale Henry Comedies outside the
I'nited States and Canada, from Bulls Eye
; I )i L'urporat ion.
Poppie* «ndl Manjr Another Flower in the Poppy Company.
The cast of Poppy Comedies, feating Mack Swain, and distributed by
Frohman Amusement Corporation.
1376
THE MOVING PICTURE WORLD
May 31, 1919
New Series of Comedies Announced by Bulls Eye
ville, Tennessee, of which W. E. Drum-
mond is the president.
MILTON L. COHEN, president of the
Bulls Eye Film Corporation, an-
nounces the purchase of ten single-
reel subjects from Colonel William N.
Selig in which Napoleon and Sally, two
talented monkeys enact the comedy roles.
The list includes "One Big- Night," "As
Others See Us," "Their First Flivver,"
"Dreamy Chinatown," "Film Fairies,"
"Stopping Bullets," "Caught with the
Goods," "Perils of the Beach," "The De-
serter" and "Behind the Scenes."
These monkey comedies will be dis-
tributed by Bulls Eye Film Corporation
on a state rights basis, along with its
other holdings, w^hich include the series
of Billy West comedies and the series of
Gale Henry comedies. Rights to the
Napoleon and Sally series for New Tork
City have already been disposed of to the
Interstate Films. The remaining territory
is still open.
Identity of "Box 42"
Arouses Much Interest
WHO is the mysterious "Box 42"?
For the past two weeks mysterious
advertisements have been appear-
ing in the trade papers requesting the
advice of exhibitors and state rights
buyers in the matter of selecting a title
for a production, which, it is promised,
will be "one of the greatest and most
timely features ever offered."
This advertising has aroused consider-
able curiosity, as nothing further has been
learned about it. No information as to
the exact nature of the production ap-
pears in these advertisements, but from
indications, the picture will probably be
released as a State Rights special. The
nature of the titles suggested, moreover,
makes it appear to be a problem play,
along the lines of those which have been
successful recently.
Chapter Six Is One of Best
Episodes of "Carter Case"
EPISODE No. 6, "The Wireless Detec-
tor," of Oliver Films serial, "The
Carter Case," featuring Herbert Raw-
linson and Margaret Marsh, opens with
Anita (Margaret Marsh) being carried
off, bound and gagged in a motor ambu-
lance and Craig Kennedy (Herbert Raw-
linson) in immediate danger of death from
a bomb that has been placed by Avion, the
my.sterious aviator.
Effecting an extraordinary escape, Ken-
nedy learns of the plight of Anita, who
communicates with him by means of the
wireless telephone he has given her. She
is detained in a haunted house by the
emissaries of Avion. Kennedy finds the
place and rescues Anita after a sharp
battle.
This installment of "The Carter Case" is
said to combine features of utmost scien-
tific interest with thrilling dramatic situ-
ations in which Craig Kennedy is seen at
his best. The episode carries forward the
action swiftly into deepening mystery and
thrilling suspense.
The title for the Seventh Episode is
"The Nervagraph," and that of the suc-
ceeding episode is "The Silent Shot."
Howse Is General Manager
of Harma Productions, Inc.
HARRY MAZE JENKS, who recently
returned to Europe on the Acqui-
tania, expressed himself before sail-
ing, as being gratified with the result of
his visit to this country and the way In
which "A Romany Lass" and his other
productions have been received.
Mr. Jenks announces that his business
in this country will be carried on under
the name of Harma Productions, Inc., and
Henry Howse has been appointed general
manager. Offices have been secured at 46
West Twenty-fourth street, and this com-
pany will deal with foreign exporters for
the distribution of their products.
Arrangements are being made for en-
larging the organization of this company
in Europe by the engagement of well-
known American stars and securing of
one or more American producers, who, it
is announced, will proceed to Europe as
early as possible.
Pioneer Films Going Big
in Iowa and Nebraska
SARONOWITZ, general manager of
, Quality Attractions, Des Moines, re-
ports that "Virtuous Sinners," the
Pioneer production,, will have its premiere
for that territory at the Des Moines Casino
Theatre early in June, and that this pic-
ture, as well as "The Boomerang," another
production being distributed by Pioneer
Film Corporation, is going strong with
exhibitors in Iowa and Nebraska.
A special press sho-sving of "Virtuous
Sinners" was held in Des Moines recently,
and is announced as having received very
favorable notices.
Four States Sold on "Beyond the Lavr."
Sale of the following rights on "Beyond
the Law" featuring Emmett Dalton is an-
nounced by the Southern Feature Film
Corporation: to Richards and Flynn, of
Kansas City, for Missouri and Kansas,
and to Colonel Fred Levy, of Louisville,
rights for Kentucky and Tennessee.
Drununond Buys Rights on Guinan Fllma.
The Frohman Amusement Corporation
announces that its previous report re-
garding the sale of Georgia, Florida,
South Carolina, Alabama and Tennessee
rights to the Texas Guinan two-reel
Westerns to another concern is in error,
as these productions have been secured
by the Special Features Company, Knox-
Prison Officials to Show
"Virtijous Men" to Inmates
BECAUSE of its impressive title and
the virile American story which it
tells, "Virtuous Men" has been se-
lected by the entertainment committee of
Sing Sing and Auburn Prisons (New Tork),
for special showings to the inmates.
The S-L production, which stars E. K.
Lincoln, contains all the elements re-
quired for showings of this nature. Its
absence of objectioivable features, to-
gether ■with the story of regeneration
of a "down-and-outer" which "Virtuous
Men" enfolds is in keeping with the ideas
promulgated by the various prison au-
thorities in the welfare work which they
carry on through means of speeches,
pamphlets and screen entertainment.
As a special feature of these showings,
it has been arranged for E. K. Lincoln
to appear with the film at the different
institutions, at which time he will make
a short speech.
Pioneer During the Summer
Will Release Six Specials
CONTRARY to the practice prevalent
among some motion picture companies
of withholding special productions
until autumn, the Pioneer Film Corpora-
tion will, during the coming months of
warm weather issue six big features.
These include "The Boomerang," with
Henry B. Walthall; "Virtuous Sinners,"
with Wanda Hawley; "The Sins of the
Children," and "The Lady of the Dugout,"
and others to be announced later.
The Pioneer officials anticipate that this
announcement -wiU be welcome news to
exhibitors as it will assist them in solving
the problem of securing suitable attrac-
tions during the summer months.
Consolidated Buys Rights on Gale Henrys.
Consolidated Film Corporation, with
main offices in San Francisco, and branches
in Los Angeles and Seattle, have just pur-
chased the new Gale Henry comedies for
its territory in California, and will com-
mence releasing same the early part of
May. This, in addition to the Bulls Eye
comedies, gives the Consolidated a two-
reel comedy release each week.
"Reclaimed" Booking Fa.st.
Elk Photoplays, Inc.. reports it has
closed contracts for "Reclaimed" with
B. F. Keith, Loew, Cashin Enterprises,
M. & S. Circuit, Sidney Cohn, L. Houston,
and many others.
Bulls Eye Fast Closing Out Territory.
The Standard Film Corporation, of Min-
neapolis, has taken the Billy West and
Gale Henry comedies for its territory.
This leaves the New Orleans territory
alone to be sold.
Poll's Palace, New Haven, Evidently Wa« Strong in the Belief That Virtue Is Its Own Box Office Reward.
So It played up the "Virtuous" part of the title of "Virtuous Men" in its attractive lobby display for the
S-L feature with E. K. Lincoln.
4
May 31, 1919
THE MOVING PICTURE WORLD
1377
Dirigible "C-5" Pictured in Gaumont News Reel
Sure ! Our Hands Are Up.
Texas Guinan in Frohman's Western
two-reelers gets across the
local color. ,
Jerry Abrams Will Tour
Country for "Boomerang"
WH. HOFFMAN, General Manager
, of the Pioneer Film Corporation,
states that on account of the very-
large number of inquiries from buyers
resulting from its advertising campaign
on "The Boomerang," arrangements have
been made to start Jerry Abrams on tour
as soon as prints can be secured.
Several territories have already been
sold on this production, including Wash-
ington, Oregon, Idaho and Montana rights
which were purchased by F. D. Tallman,
of Lewiston. Montana, who intends to tour
his territory with "The Boomerang" as a
road show.
It is also announced that great inter-
est is being manifested in this production
by vaudeville circuits which contemplate
using it as a summer attraction.
Three More Unique Aids
Issued on "Virtuous Men"
ARTHUR H. SAWYER and Herbert
Lubin have added three novel ex-
ploitation aids to the comprehensive
list of advertising supplies prepared to
assist the state rights buyer in booking
"Virtuous Men." To give added strength
to the announcement trailer used in place
of slides, the S-L producers have had
motion pictures taken of the crowds which
have attended the opening performance
of "Virtuous Men" in the various cities.
Prints of these will be joined to the
announcement trailer, to show exhibitors
who contemplate booking the picture, its
drawing power. In its completed form,
this trailer is designed to enable the
state rights buyer to present to exhibitors
the title, the star, director, flashes of the
big scenes and the box office lines which
greet the production at its various open-
ings.
Another advertising aid has been pre-
pared in the shape of a blotter which
carries on its reverse side a reproduction
of the striking twenty-four sheet used
to advertise this picture. The title of
the picture, together with the name of
the star, is carried on this reproduction,
together with space for the exhibitor to
imprint the name of his theatre and his
playing dates.
As a third addition to the exploitation
service, albums of 8x10 still pictures have
been made up for the use of salesmen.
The. still pictures consist of thirty-six
prints, all of which have been laid out
in continuity, so that the salesman may
tell the story of the production by going
over the stills with the exhibitor.
THE current issue of the Gaumont
Graphic shows the starting of the
naval dirigible, C-5, better known
as a "Blimp," from Montauk Point, on its
non-stop trip to St. John's. Splendid views
of these balloon type of American flying
craft are shown.
Other subjects include the visit of Sir
Baden Powell, hero of the Boer 'War, and
leader of the Boy Scouts of the World, to
the United States; the Victory Jubilee of
17,000 Elks in the first B. P. O. E. pageant
since the beginning of the war; the an-
nual convention of the Spanish-American
War veterans, where they are entertained
by veterans of the Civil War; pictures
showing Jazzmaster Jim Europe, the fam-
ous exponent of syncopated music, and
the drummer who, it is claimed, murdered
him. together with views of Lieut. Europe's
funeral, -where he was accorded military
honors.
Another subject in this issue shows a
mimic sea battle, in which the battle-
ship "Oregon" shows how our Navy took
care of the German U-boats; the care of
the teeth of school children, and Will
Roger's witty sayings.
In the current issue of the Gaumont
News, the reopening of the Zeebrugge
Canal, in Belgium, is shown and other
subjects show the Kentucky "Derby" at
Churchill Downs; the annual regatta of
the California, Washington and Stanford
University boat crews; the opening of the
yachting season, and the welcome, in many
tewns, of our heroes who have returned
from across the seas.
Heavy Bookings Reported
on Craig Kennedy Serial
EXCHANGES throughout the entire
country, with the exception of the
Pacific Coast, are now releasing "Thq
Carter Case" featuring Herbert Rawlin-
.son and Margaret Marsh, rights to east-
ern Alissouri having recently been sold to
the Arrow Film Corporation which secured
five first-run houses in St. Louis as an
initial booking.
Pioneer Film Corporation, New York,
which made the initial release, states
this serial is meeting with remarkable
success, and the ninth episode is being
shown in a large number of New York
houses, while the .\rrow Film Corpora-
tion of Philadelphia reports great popu-
larity with exhibitors and the public in
its territory for this chapter-film.
Sidney B. Lust has inaugurated afl ex-
tensive publicity campaign and booked
"The Carter Case" in leading Baltimore
and Washington theatres, as well as in
prominent houses throughout Virginia,
North Carolina and Delaware. Samuel
Grand advises that his sales prices in New
England have created a new record for
episode pictures in that territory, and many
houses are presenting "The Carter Case"
which have not hitherto shown serials.
I. Oliver, president of Oliver Films,
states enthusiastic reports are being re-
ceived from exchanges, including the Day
Film Corporation, of Pittsburgh, Mid-
West Distributing Company, of Mil-
waukee, and Criterior Film Service, At-
lanta. Export and Import Film Company
report that foreign bookings have been
made at a rapid rate, and Regal Films,
Ltd., report great success with the serial
in Canada, which is being shown in high-
class houses throughout the Dominion.
Sales Announced by Arrow
on Several Productions
THE Arrow Film Corporation has had
an unusually busy week and reports
many sales on its features. "The
Masked Rider" serial featuring Ruth
Stonehouse, Paul Panzer and Harry Myers
has been disposed of for North and South
Carolina, Georgia, Florida, Alabama and
Tennessee to the Southeastern Pictures
Corporation, Atlanta; for Delaware, Mary-
land, District of Columbia and Virginia
to Liberty Film Exchange. Washington;
for northern New Jersey to Frank Ger-
sten, Inc., New York; for eastern Penn-
sylvania and southern Nevv^ York to K. B.
Film Company, Philadelphia: for western
Pennsylvania and West Vir.ainia to Stand-
ard Film Exchange, Pittsburgh; for Texas,
Oklahoma and Arkansas to W. J. Lytle,
San Antonio, Texas; for New England to
Masked Rider Film Company, 48 Piedmont
street, Boston, Mass.; for New. York to
Modern Feature Photo-Plays Company, 729
Seventh avenue. New York.
Arrow Photo-Plays Company, Denver,
have purchased "The Woman's Law," star-
ring Florence Reed, and "The Perfect
Model," starring Audrey Munson, for Its
territory, and Fontenelle Feature Film
Company, Omaha, has purchased for Iowa
and Nebraska "The Sunset Princess," star-
ring Marjorie Daw, and the twelve Anna
Little two-reel reissues.
L. A. Sheridan Film Exchange, of Des
Moines, Iowa, have purchased "Miss
Arizona" for Iowa and Nebraska, and
Gertrude Bondhill, star of this picture, has
purchased this picture for Utah. Miss
Bondhill is now playing in stock in Salt
Lake, and will book this picture through-
out the state of Utah. Great Eastern Film
Company have purchased "The Mysterious
Mr. Browning."
Third Dooley Two-Reeler
Now Nearing Completion
CLARENCE L. BACH, president of the
Johnny Dooley Film Comedies, Inc,
announces that the third of the series
will be completed within a few days. In
addition to the star the cast of this com-
edy includes Martha Mansfield, Tom
Blake, Tom Cameron, Billie Ruge, Edna
Murphy, Tiny Douglas and the twenty
beautiful girls.
Wm. V. "Pop" Hart, business manager,
is elated after having seen the first two
completed pictures.
"Because of Johnny Dooley's acrobatic
ability," says Mr. Hart, "I was prepared
to see some real slapstick 'nut' comedy,
but to my surprise I witnessed two of the
highest class, clean cut comedies I've ever
seen. The action is fast and the stories
are without a single salacious thought."
This is further evidenced by President
Bach, who is so sure of the calibre of his
product that instead of showing one or
two subjects, he will not release or show
to the trade until he has at least four
completed.
Henry B, Walthall
Who portrays the Priest in "Confession,'
a JMoneer-National feature.
1378
THE MOVING TTCTURE WORLD
■ May 31, 1919
~T'.m! n 1 1 1 ji iiii'j 1} ummimr.TT^'ME^KE:
Producers' and Distributors' News
'TllMOrilMQIffl
Recruit Stage Players for
Capellani's "The Gutter"
IN assembling- the cast to support Dolores
Cassinelli in "The Gutter," Director
Albert Capellani has engaged a num-
ber of Stage favorites. The most prom-
inent of the players recruited are Vincent
Serrano, one of the stars of "Our Pleasant
Sins," a current Broadway stage success;
Marie Chambers, who has for the past
year been touring the country as Lou
Tellegen's leading woman in "Blind
Youth," and Helen Lowell, who has been
appearing with conspicuous success in
"Cappy Ricks," w^hich recently concluded
a successful Broadway run.
Among the other players are May Hop-
kins, a popular musical-comedy satellite;
DeSacia Saville, who has been a featured
member of Oliver Morosco's Los Angeles
stock company, and Albert Roccardi,
whose most notable stage achievement
was his impersonation of the Jap in
"Officer 666." Miss Cassinelli's support-
ing company, which also includes Frank-
lyn Farnum, is one of exceptional strength
and balance.
Vincent Serrano portrays the leading
masculine role opposite Miss Cassinelli.
Marie Chambers has been entrusted with
a role second in importance only to that
played by Miss Cassinelli. Helen Lowell
portrays a role of considerable emotional
depth, and makes her first appearance in
motion pictures in this production.
Knid Bennett in Hole of Reporter.
Enid Bennett, whose new Paramount
picture, "The Haunted Bedroom," is
scheduled for release May 25, has the Flat-
bush section of Brooklyn, New York, as
the chief locale of her next picture, w^hich
she is about to start at the Thomas H.
Ince Studio. The story is by C. Gardner
Sullivan, and it has to do, it is said, with
real, red-blooded, human people. Fred
Niblo will direct, and Niles Welch and
Lloyd Hughes will have the two leading
masculine roles.
Miss Bennett essays the role of a news-
paper reporter. The story opens in a
New York newspaper office, and one of
the most elaborate sets ever built at the
Ince Studio was constructed for this.
Lloyd Hughes has the leading support-
ing role, and others in the cast are Dorcas
Matthews, Jack Nelson, William Conklin,
Joe Anthony, Harry Archer and Otto
Hoffman.
Attractive Press Book on "Nevr Moon."
An artistic and serviceable press book
has just been put out by the Select pub-
licity department on its company's most
recent Norma Talmadge picture, "The New
Moon."
The helps to the exhibitor includes;, be-
sides a list of the advertising material
obtainable at the various exchanges such
as cuts, posters, mats, lobby display pho-
tographs, lantern slides and electrotypes,
many specimen advertisements, pages of
Interesting items for local newspapers,
advertising helps and suggestions for big
"stunts" and a special story on "The
Versatility of Norma Talmadge" Illus-
trated with photographs of the star in
Chinese, Indian, English, American and
Russian character parts.
Summer Neckwear.
Displayed by Gladys Brockwell in her
Fox, "The Divorce Trap."
Devises Attractive Lobby
Display for American Film
A RECENT American release starring
Margarita Fisher, "Put Up Your
Hands " was put over by the Strand
Theatre, of Denver, by the use of an at-
tractive lobby stunt.
The star is featured as an ultra-athletic
socie+y girl who introduces a boxing match
as an innovation at one of her aunt's
fashionable tea parties, and at which she
appears in regulation boxing togs, giv-
ing a sparring exhibition with "Bull"
Montana, her instructor. They arranged
the lobby to look as much like a bona-
fide prizefighting ring as possible. There
was a roped-off square, and about twenty
pairs of boxing gloves hung on the walls.
The only stills displayed were those show-
ing the heroine in captivating "B. V. D.'s"
forcing her ring partner to take the count.
It was a novel display that provoked
curiosity and interest. The Strand re-
ports having done big business on this
subject.
Nazimova Film Breaking Records.
The day of the month run is at hand in
motion pictures, according to exhibitors
and exchangemen who have been watch-
ing the attendance records established by
theatres throughout the country showing
Nazimova's "The Red Lantern."
Their prediction is based on the fact
that in many cities where it has been
showing for two weeks crowds have been
greater in the last week. This has been
the experience with the Merrill Theatre
in Milwaukee, the Rialto in Des Moines,
the Plaza In San Diego, the Ziegfeld and
Boston in Chicago and the Liberty in
Kansas City.
"Happiness a La Mode" Is
Next Constance Talmadge
HAPPINESS A LA MODE" is announced
as the title of Constance Talmadge'a
next Select picture, in which she will
be presented by Lewis J. Selznick. Miss
Talmadge has already completed her part
of the production, and the finishing
touches are being added before the orig-
inal print is shipped to New York. Ac-
cording to present arrangements, "Happi-
ness a la Mode" will be released as a
June attraction.
The story concerns the marriage trials
and tribulations of Barbara Townsend,
played by Constance Talmadge, and her
husband, Richard Townsend, played by
Harrison Ford. The couple are young and
attractive and happily married, but a few
tiny clouds which have gathered on the
matrimonial sky evolve into dangerous-
looking thunderheads.
The story is by Edwina Levin, and in
its original form it appeared in the Jan-
uary issue of a popular monthly magazine.
Alice Eyton wrote the screen version of
it, and the direction -wsls in the hands
of Walter Edwards.
In addition to Miss Talmadge and Mr.
Ford the cast includes Betty Schade, Myr-
tle Richelle, Paul Weigle, Thomas D.
Persse and A. Fremont.
Dorothy Gish's Latest a Railroad Comedy.
Railroad fiction, stories about railroad
people and railroad adventure have been
among America's most popular types of
light reading for years. Some of the best
serials that have ever been produced have
been written on railroad subjects, but
Dorothy Gish's new Paramount production,
"I'll Get Him Yet," which is released May
25, is the first big feature picture founded
on this universal theme to be released in
a long time.
But the picture is far from the typical
railroad thriller. On the contrary, it is a
farce comedy written by Harry Carr and
directed by Elmer Clifton, and Dorothy
Gish has the comedy role of the president
of a road who, operating under an alias,
finds herself facing all sorts of embar-
rassing situations.
Richard Barthelmess plays the reporter,
George Fawcett is Susy's father and Ralph
Graves is the reporter's employer, while
Edward Peil and Porter Strong are also
seen in important roles.
Strong Cast for "Thin Ice."
Vitagraph's last release for May will be
"Thin Ice," a play by Corporal Shannon
Fife, which stars Corinne Griffith. "Thin
Ice" is the story of the floatation of spuri-
ous mining stock and its far-reaching
effect on the lives of one of the families
whose head invested their all in these
gilded but worthless securities.
The cast includes Charles Kent, L.
Rogers Lytton, Eulalie Jensen, Jack Mc-
Lean and others.
The production is the second one to be
directed by Tom Mills. Miss Griffith's new
director, and shows a gratifying sense of
the psychological requirements of the plot.
It reaches the screen on the twenty-sixth
of this month.
Mav 31, 1919
THE MOVING PICTURE WORLD
1379
U-I.,....J. L _L
V,lM]T,..imL!P[rj,iri
JTI'^TTT^TTllll
Reviews and Advertising Aids
Conducted by Edward Weitzel, Associate Editor Moving Picture World
-zTTTmrn
in ^
Sidelights and Reflections
THIS is Gish week in New York
with Lillian at the head of the
cast in the Griffith masterpiece,
"Broken Blossoms," and Dorothy hang-
ing up a new record for herself as the
star of her latest Paramount produc-
tion, "I'll Get Him Yet," at the Rivoli.
Mrs. Gish, the mother of these excep-
tionally talented girls, is here with her
elder daughter, and both attended the
Griffith picture premiere at the George
M. Cohan Theatre, Tuesday night, May
13. Sunday they both went to the Rivoli
and saw the younger of the Gish sisters
in her greatest success.
Another spectator at the same theatre
who had a peculiar interest in "I'll Get
Him Yet" was the young man the young
lady gets. Richard Barthelmess plays
the hero in Miss Dorothy's picture. He
also created the part of the Chinese poet
in "Broken Blossoms," and came on from
California for the opening night here.
It is hardlj' necessary to state that the
two roles are totally unlike and are a
fine indication of his versatility.
There probably is nothing that the ex-
hibitor appreciates more than being sup-
plied with helps to putting on his pro-
gram. The more thorough these helps
are the greater their welcome. Care-
fully worked out light effects accom-
panying a picture must naturally be an
important aid. Could anything be more
instructive than the following lines
clipped from a recent number of a trade
journal :
"There are also instructions for the
lighting effects, and these are very sim-
ple, and it is suggested to the individual
exhibitor that he can probably best
work out those most fitted to his house."
Very simple, indeed!
An amusing sidelight on "Broken
Blossoms" is the number of persons
who are positive that the Limehouse
District exteriors were taken in London
while Director Griffith was abroad mak-
ing scenes for "Hearts of the World."
The dock scene is remarkably lifelike,
and one wise spectator when it was first
shown on the opening night, informed
his companion it was the real thing
and had been borrowed from a news
reel or made in London for the picture.
Just then Lillian Gish was seen to enter
in the distance and walk slowly down
the dock. The spectator was still in
doubt: Lillian Gish was in London at
the time and might have been taken in
the scene. He held to this theory until
Richard Barthelmess and Donald Crisp
and other members of the cast who were
not in London at the time walked along
the same dock. He was then forced to
conclude that the scene was made in
Los Angeles. WEITZEL.
IN THIS ISSUE.
AiK-tion of Souls (First National*.
I'll <iet Him Yet (Paramount t.
Ru.stlinjsr a Bride (Paramount).
Red Head (Select).
Castles In the Air (Metro).
The Girl Next Door (Paramount).
A Fallen Idol (Fox).
AVords and 3Iuslc by (Fox).
One AVeek of Life (Goldwyn).
The Lion's Den (Metro).
The Home To«n tiirl (Paramount).
The Little Diplomat ( Pathe-Diando )
The Sleeping Lion (Universal).
His Debt ( Kobertson-Cole).
.V HoKue's Uonianee ( Vitasiraph ).
Ilrokeu Hlosjom.s. See Pasie 13-1.
THE stories of the pictures re-
viewed in this department
are written from the pictures
themselves and not from the press
books, and are correct in every
ca'^e.
"Auction of Souls"
Tremendous Historical Picture of
Armenia's Heartbreak Released
by First National.
Reviewed by Hanford C. Judson.
NOTHING could be more affecting
than this vivid picture of the
greatest tragedy of the world.
One would think the scenes in "Auction
of Souls" had been pictured in Armenia
at the time of the persecution of this
Christian people. They are given the
chance to declare for Mohammed, but
are true to Christ, and from this comes
their martyrdom, burnings, starvation,
outrage beyond description and torture
bevond the power of the mind to realize,
the picture is too big and too affect-
ing for words to tell much of the im-
pression it makes on the spectator.
It is so reverently done and so wonder-
fully true to humanity in all that it
shows, that no doubt it will be kept
for years and handed down as a his-
torical manuscript in picture. It couldn't
be done more worthily or be made to
give a clearer impression of actuality.
Each of the great cast of players who
took part in it seems to have lost him
or herself in the story; they seem more
like participants than like actors. It
is a reverently told story of magnificent
Christian heroism, and of Turkish
horrors beyond understanding.
The Story.
A wealthy Christian Armenian family
is taken as the center around which the
story is pictured. But the fate of the
two grown girls of this family and of
their parent.s melts into the big .tragedy.
They are seen as merely types suffering
what every one in Armenia suffered when
thousands and thousands died. Aurora
Jlardiganian, an Armenian girl, who enacts
again the heroine's role in the film, went
through the same experiences before she
managed to escape into Russia and com-
ing to America, has helped to make them
vivid for all to see. Around this family
and all the Armenians we see the storm
of persecution gather, in spite of the
strongest protests by Ambassador Mor-
ganthau, at Constantinople. We see the
orders sent out, the troops begin the work
and then the horrible storm breaks with
a fury and a devastation that one must
see in this vivid form really to understand.
Pressure is brought on the Armenian
father to give his daughter, Aurora, to
the Pasha. By doing it he can save his
whole family and knows that the beauti-
ful girl will suffer worse by his refusal.
He is a Christian and thinks more of the
girl's soul than of her safety. He reso-
lutely refuses. He and his son are soon
killed. The women are not so fortunate.
The mother especially lives to see things
that break her heart every day. Her
bodily thirst and suffering are nothing,
and it is a long road she travels out into
the desert with her people before she
finally gets rest in death.
Day by day, babies are flung against
walls or rocks, young girls are tossed
in the air to fall on sharp stakes and,
nightly, the young women are the prey
of the Kurds. The band of thousands
that started out from Harpout dwindles
till it is a few poor wretches, and this
band is brought in contact every now
and then with other bands, and word is
passed that they too had been made up
of thousands and now are merely scores.
There is a story running through the
film. The girl's lover, a herdsman, is
following, and at the critical times man-
ages to get them out of every great
danger. This relieves the tension and
makes the picture bearable. Praise is
inadequate for this work. It shows great
art in its picturization as well as truth
and. deep reverence for humanity.
Prog;rain and Advertising Phrases: Amaz-
ing Story of an Armenian Girl's Ex-
perience When Captured by Turks.
A Picture Absolutely Different From
Any You Have Seen, and One That
Will Make You Thankful That You
Live in America.
Sole Survivor of Half Million Armenian
Girls Featured in Remarkable Pro-
duction in Which She Re-lives the
Terrible Experiences Endured by
Them When Prisoners of the Turks.
Sensational Story of Turkish Depravity
as Practiced on Unoffending Armenian
Women, Re-acted by One of the Sur-
vivors.
The Remarkable Picture of Armenian
Atrocities Under Turkish Rule That
a New York Society Audience Paid
Ten Dollars a Seat to Witness.
Advertising Angles: Play this for a
clean-up. Buy all the paper you can
and ge"t it out early. Get all the lobby
displays you can and put them out two
weeks ahead of the showing. Keep them
out. Keep your newspaper space for typo
talk. Hammer on the fact that this is
the picture society people in New York
paid ten dollars a head to see. Contrast
this with your prices and tell that it is
the same picture. Let the lithographs
speak for themselves. Keep your type
talk on the graphic showing of the Turk-
(Continufd on pane 1.381)
1380
THE MOVING PICTURE WORLD
May 31, 1919
Mary Pickford Cartoons for the Kiddos in "Daddy Long Legs."
Mary's initial First National requires her to be a very talented person.
Comedy Predominates in Metro's June Releases
THE announcement from the Metro
studios of that producing firm's re-
leases for the month of June show
light, clean humor predominating. All
four of the program offerings are in a
bright, clever comedy vein.
The settings are refreshing, including
scenes from the rolling- surf of the Cali-
fornia beaches, the highest and coolest
peaks of the Rockies, the shaded dells of
the wood valleys and the breezes of the
roof gardens.
The first of the four June releases fea-
tures May Allison in a racy story scheduled
for June 2 describing the trials and tribu-
lations of a prima donna imported by a
progressive young theatrical promoter.
"Almost Married" is the title of the
comedy-drama, and it is a screen adapta-
tion of E. V. Durling's story written espe-
cially for Miss Allison by the erstwhile
New^ York reporter. June Mathis and
Luther A. Reed, of the Metro staff, con-
verted the vehicle to the screen, and
Charles Swickard directed. The cast in-
cludes Frank Currier, Walter I. Percival,
Harry Rattenbury, James Warton, blames
and Hugh Fay.
On June 9, under the title of "Patricia,"
Metro will release the first venture of a
new combination of writers in the persons
of Anne and Alice Duff. "Patricia" w^as
originally submitted to Metro in the form
of a three-act play, the title role of which
so fitted Viola Dana that it was purchased
and converted into a screen vehicle for
the star. Henry Otto is the director.
The title of Emmy Wehlen's release for
June 16 has a vital interest for everyone.
It is the story of the newly rich called
"The Family Tree," depicting the efforts
of a contractor's family to secure recogni-
tion on a social plane with the established
aristocratic families of their town.
"The Family Tree" is an original story
by E. Forst. It was scenarioized by Finis
Fox. of the Metro staff, and was directed
by Herbert Blache. The supporting cast
includes Jack Mulhall, Charles Mailes,
Mollie McConnell, William V. Mong, Betty
Peterson, Geard Grassby and John Step-
pllng.
To conclude the June program releases,
Metro has reserved as a finale for this
aeries of all-star features a picture which
la bound to prove one of the most pleasing
contributions to the season's screen enter-
tainment. It ia a circus story done in
circus style. The title of the production
is "One-Thing-at-a-Time O'Day," and fea-
tures Bert Lytell. John Ince is the di-
rector.
Eileen Percy is Mr. Lytell's leading
woman. The others in the cast are Joseph
Kilgour, Jules Hanft, J. Carrol, Fred Heck
and Bull Montana.
Big Advance Bookings on
New Bessie Love Picture
AN index to the growing popularity of
Bessie Love is contained in the flood
of advance bookings of "The Little
Boss" already scheduled. This latest play
on the Love schedule has an investiture
entirely different from any previous Love
productions. The play is scened to the
greater extent among the redwoods of
California, most of the action transpiring
in a lumber camp and the adjacent woods.
According to word from the coast, a fea-
ture of the picture and a distinct novelty
in types will be the inclusion of the rough-
and-ready men known as lumberjacks.
The production is being directed by
David Smith, and brings forward another
prepossessing juvenile lead in support of
Miss Love. His name is Wallace Mac-
Donald, and he was once before in the
service of Vitagraph.
AVill Rogers Ready for Culver City.
Will Rogers, of Ziegfeld Follies fame,
will leave New York in a few^ w^eeks to
work for the Goldwyn Pictures Corpora-
tion in a series of pictures that will give
the Broadway lariat thrower a chance to
regi.'^ter his adaptness at Western stunts,
as well as at coining quips and- gags to
put the audience in a good humor. The
pictures are being arranged so that the
titles will tie samples of Roger's humor.
Though loath to leave the legitimate
stage, l{ogers looks forward wifh zest to
posing before the camera. "It's sorta
like the old days," says Rogers, "because
I can throw a rope without having a crowd
out in front waiting to see me miss. You
have to hand it to the movies for that.
If you don't do a thing right the first
time the director will make you do it
again, and nobody will be wise to the fact
that you gummed up the Job several times
before you put it over."
Much Activity at Eastern
Studios of Famous Players
UNDER the direction of R. William
Neill, Catherine Calvert is nearing
the completion of her picture, "The
Career of Katherine Bush," at the Fifty-
sixth street studio of the Famous Players-
Lasky Corporation. This is the photoplay
adaptation of Elinor Glyn's novel of the
same name, the scenario having been writ-
ten by Catherine Stuart.
Exacting discrimination has been exer-
cised in the selection of the cast. In cast-
ing the production Studio Manager Naulty
and Director Neill have taken the ut-
most pains. After much consideration,
John Goldsworthy w^as engaged to play
the leading male role in Miss Calvert's
support, that of Lord Algernon Fitz-
Rufus. Mr. Goldsworthy, a graduate of
the English stage, is one of the best known
leading juveniles on the stage or screen.
Other members are Craufurd Kent, who
plays Lord Gerard Strobridge; Mathilda
Brundage, who plays Lady Garribardine;
Helen Montrose, Ann Dearing, Augusta
Anderson, Claire Whitney, Norah Reed,
Albert Hackett. Earl Lockwood, Walter
Smith, Robert Minot, Edith Pierce, Allen
Simpson and Fred Burton. Miss Reed,
by the vs^ay, is Mr. Naulty's casting secre-
tary, and is said to give a humorous char-
acterization as a slavey.
Billie Burke has a good start in her new
Paramount picture adapted from the stage
play, "Billeted." The picture is being
produced under the direction of John S.
Robertson. Several days were occupied
in making interiors in the New York
studio, and later the company -was taken
out to Glen Cove, L. I., where exteriors
were taken.
Irene Castle's special production of
Robert W. Chambers' "The Firing Line"
is nearly completed under the direction
of Charles Maigne. Following Mrs.
Castle's return from Miami, Fla., where
three weeks were spent in making ex-
teriors, the interior scenes were filmed at
the Fort Lee studio. Work was rushed
on the production, and the star and her
company were held at the studio far into
the night on several occasions.
Use Diamonds in Making
the Simplex Projectors
THE diamond plays a very important
part in the building of the Simplex
projector. In the large grinding de-
partment of the Simplex factory are
located ten up-to-date grinders, upon
which are ground to a mirror finish and
to the thousandth fraction of an inch the
important working parts and bearings of
the Simplex.
One of the features of these grinders is
the magnetic table upon which are laid
the parts to be ground. Rather than de-
pend upon the operator placing a part
on the grinding table in an incorrect posi-
tion and in order to facilitate the -work
those tables are equipped with magnetic
current. The piece of work to be ground
is placed firmly upon this table, the
switch thrown in, and instantly the article
to be ground is rigidly held to the polished
surface of the table and the grinder is set
in motion, the table operating forward
and back beneath the emery wheel.
And here is where the diamond plays
its part. In order to keep the emery wheel
perfectly true both as regards to circum-
ference and surface facing, it is necessary
to smooth them off or "trim" them. There
are various ways of accomplishing this
end, b'ut the best is that in which a good-
sized diamond is securely fastened to a
short-stemmed pipe fitted on to a steel
bar. This diamond is pressed against the
swiftly revolving wheel and slowly rubbed
across the face, producing an even positive
grinding surface.
May 31, 1919
THE MOVING PICTURE WORLD
1381
REVIEWS AND ADVERTISING AIDS (Continued)
ish outrages. Arrange for extra per-
formances. If you do the advance prop-
erly you will need to give them. Do not
book the play for less than three days.
Advertising: Aids: Half sheet, one sheet,
three sheet, six sheet, twenty-four sheet.
Half-sheet window card. Herald. Three
slides. 8x10, 11x14, 22x28 lobby display.
One, two three and four column cuts.
Real photographs of Aurora Mardiganian.
Music cue-sheet. Lobby paintings in
colors from sensational stills.
"I'll Get Him Yet"
Dorothy Gish Is More Amusing Than
Ever in Bright Farce Released by
Paramount.
Reviewed by Edward Weitzel.
THERE isn't any two ways about
it ! Dorothy Gish is in a class by
herself. She is the female Charlie
Chaplin of the screen — Chaplin of the
later manner — of the refinement of
method, but the old sureness of touch
as exemplified in "Shoulder Arms." The
younger of the Gish girls confirms this
assertion by her acting in "I'll Get Him
Yet," a somewhat different picture made
from a story by Harry Carr, editorial
writer on the Los Angeles Times. Elmer
Clifton, the Paramount director, has
caught the spirit of the theme, which is
pure farce, and the action proceeds in
a series of sharp and deliciously humor-
ous incidents supported by witty sub-
titles. Not one of the situations ever
really happened, but the author's inven-
tion is clever enough to make that fact
of little moment.
"I'll Get Him Yet" starts of? on a new
track and runs along smoothly with a
lot of fresh ideas in the tender, but not
enough to carry it to the end of its
route. Susy Faraday Jones is the daugh-
ter of a frightfully rich old chap, who
gives his offspring an interurban trolley
line just to keep her out of mischief.
She becomes general manager of the
road and has great difficulty in keeping
all of her male friends, except the man
she wants, from proposing to her. She
starts out on his trail and never lets
up until she has the right chap's name
on a marriage certificate on the line
above hers.
This is accomplished after Susy has
promised not to touch any of her fath-
er's money but live on her husband's
salary — she already has several millions
of her own. The material up to the
point where three of her old suitors in-
vade her home and she is obliged to
hide them from her terribly jealous
husband is surprising novel. It then be-
comes necessary to employ the familiar
devices of the usual French farce. As
each suitor appears he is popped into a
closet or hidden undei* the sofa. The
always laughable chasing in and out of
doors follows. It is all exceedingly well
done, however, and precious few spec-
tators are going to laugh any the less
heartily on account of these ancient de-
vices.
Played as "straight" comedy the pic-
ture would reveal many amusing fea-
tures, but it is the rapidly and thorough-
ly developed gift for farce-acting pos-
sessed by Dorothy Gish that makes the
entire performance an unbroken string
of spontaneous laughs. Every incident
of which she is a part is tricked out and
adorned by bits of byplay that are so
quickly and so accurately done they rival
the best efforts of the masters of pan-
tomime. The art of knowing just how
far to go in everything connected with
her class of acting is shown to perfec-
tion by Dorothy Gish.
Of the supporting cast Richard Bar-
thelmess and George Fawcett are the
most useful members. As Scoop Mc-
Creedy, the reporter who marries the
heiress, the first named understands the
seriousness of good farce acting, and
plays his part in the proper key. George
Fawcett's Bradford Jones is a piece of
fine character work. Ralph Graves, Ed-
ward Peil and Porter Strong are a
capable trio. Susy Jones is the only
female character in the story.
Cast.
Susy Faraday Jones Dorothy Gish
Bradford Warrington Jones,
George Fawcett
Scoop. McCreedy Richard Barthelmess
Harold Packard Ralph Graves
Robert E. Hamilton Edward Peil
William R. Craig Porter Strong
Story by Harry Carr.
Directed by Elmer Clifton.
The Story.
"I'll Get Him Yet" shows that true love
stops at nothing, while the trolley road
owned by Susy Jones stops at every place
except the town where Susy goes to live
after she is married. Susy is a particu-
lar young woman who refuses all her well-
Dorothy Gish
Shows Richard Barthelmess that she can
whistle in "I'll Get Him Yet."
to-do suitors and sets her heart on the
man who refuses her because her father
owns So many railroads and other money
making pieces of property. Scoop Mc-
Creedy is a returned hero from France,
who hadn't thought much about a rich
father-in-law until he went to ask "Skin-
flint" Jones for his daughter's hand. The
old man's sarcastic remarks about a for-
tune-hunter coupled with the unpleasant
sensation of being thrown out of the
house brought Scoop to the frame of mind
where his wounded pride and certain phy-
sical injuries made him turn his back on
matrimony, and dodge Susy every time
she came near him.
But Scoop didn't know how much that
girl loved him — -and having her own way.
When her irate parent told her what he
had done to Scoop, the lady of the re-
turned hero's choice looked her father de-
fiantly in the eye and spoke these words,
"I'll Get Him Yet!" The Job was not so
easy as it sounded. What man in his
right senses would continue to run away
from a lovely girl, heiress to millions?
Scoop was that man. But Susy finally
won him over by promising not to touch
one penny of her father's money after
they were married.
All might have been well if the Scoop
McCreedys hadn't gone to live in a town
on a trolley line owned by Mrs. Scoop.
While still Miss Jones and bent on earn-
ing a reputation for fast time on her road.
Scoop's wife had given the order for the
non-stop. Her husband and a committee
of indignant fellow townsmen forces her
to head a delegation to the office of the
company and demand the order be
changed. Two of the head officials, both
old suitors of Susy's, are badly mixed up
by this affair, but their boss makes them
grasp that her order is to stand, without
betraying herself to her husband. The
two officials and her private lawyer come
to the McCreedy home to see Susy on
business. Scoop, now the editor of a lo-
cal paper, is jealous of his wife and
suspicious of all her male callers. As the
different men arrive she hides them, fear-
ing the return of her husband. He gets
back in time to give the three old suit-
ors a scare of large proportions, and to
learn that Susy is cursed with three or
four millions. After considerable plead-
ing on her part. Scoop concludes to for-
give her for being the owner of great
wealth and the heiress to a great deal
more of the same.
Progrram and Advertising Plirases: Dor-
othy Gish Star of Bright and Amus-
ing Farce Comedy That Will Make
You Shriek With Laughter.
How a Clever and Determined Girl Suc-
ceeded in Landing the One Man Who
Would Not Run After Her.
The Story of the Terrible Handicap the
Ownership of a Trolley Line and a
Few Millions Proved to Be When the
Girl Set Out to Capture the Man She
Loved.
A Different Kind of Comedy That Will
Arouse an Unbroken String of Spon-
taneous Laughs.
Dorothy Gish in Deliciously Humorous
Role Showing That as a Laugh-Maker
She Is in a Class By Herself.
Advertising Angles. Play up Miss Gish
for your big point. Hook up with the
late plays you have shown in which she
appears. Then bear hard on the story
of the girl who ran a railroad but who
could not keep her husband from getting
jealous. Work such points as "She had
three men hidden in the room while she
solemnly assured her jealous husband that
she loved him only, and the funny part is
that she really meant it and she hid them
just to keep hubby from wholesale slaugh-
ter." Make a lobby cut of that six-sheet.
It will be worth your trouble.
Advertising Aids: Two each one, three
and six-sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. «.^uts from
one to three columns on star ana produc-
tion. Advertising lay-out mats. Slides.
"Rustling a Bride"
Lila Lee Follows a Letter to the West
and Meets With Adventure and
a Husband.
Reviewed by William J. Reilly.
THE Paramount picture, "Rustling
a Bride," contains good entertain-
, ment value and will make an ex-
cellent program feature. Its fund of
interest is steadily maintained, although
there are no moments which will bring
the spectators to their feet. It is a
Western story and the locations are
{Continued an page 1383)
1382
THE MOVING PICTURE WORLD
May 31, 1919
Hall Adds "The Other Man's Wife" to His Specials
THE OTHER MAN'S WIFE," the most
recent addition to Frank G. Hall's
list of special releases on the Inde-
pendent Sales Corporation's program, will
be placed in the Film Clearing House ex-
changes this week and offered to exhib-
itors as one of the strongest dramatic
offerings of Mr. Hall's current releases.
It was produced by Warner Brothers
under the direction of Carl Harbaugh, and
presents in the principal roles Ellen
Cassidy, Stuart Holmes, Ned Hay, Olive
Trevor, Halbert Brown, Mrs. Garrison,
Lesley Casey, Danny Sullivan, Regina
Quinn, Laura Newman, Georgia Jessel and
Evelyn Brent.
In this production, Mr. Hall believes
that he has a picture that will appeal
to all classes, young and old. It has been
given an elaborate production, and in the
cast is contained the names of some of
the screen's best known players. The
story is based on the unhappiness that
comes with a wife's love of pleasure and
her neglect of her children. It presents
as its principal characters a man and
wife who have all that the world can
offer excepting happiness, because tlie
wife and mother sees in the virorld of
social butterflies more of interest to her
than in her home and children. The other
man enters her life, her husband is called
away, and it is then that she realizes what
she has given up for everything that is
false. In the presentment of this story
the author, Mary Murillo, has created the
drama in all its strength and appeal, and
Mr. Hall states that it is one of the
strongest dramatic features he has yet
given to the public.
New Photographic Effects
Shown in "Fear Woman"
THE "long shots" in Pauline Frederick's
latest Goldwyn picture, "The Fear
Woman," are the result of a new dis-
covery in motion photography. Edward
Gheller, of the Goldwyn studios at Culver
City, has discovered a way to eliminate
the glare which settles immediately in
front of the camera w^hen the lens is
focused for a distance shot. The new
method is especially helpful in photogra-
phy through a window, w^here a glass
adds to the chances of a blur. To over-
come this Mr. Gheller has experimented
by greatly increasing the light behind the
camera, and so softening the effect di-
rectly in front of it. In consequence
"long shots" along roads and through
doors and windows have been visibly clari-
fied. In taking close-ups. Mr. Gheller has
reversed the process, and has developed
a new lens trick whereby he achieves un-
usual brilliancy on any part of the screen
he desires.
AH these effects are artistically shown
in Miss Frederick's new picture, which
was written for her by Izola Forrester
and directed by John A. Barry. It is a
five-part story, and deals with a beauti-
ful young woman's fear lest her father's
weaknesses be transmitted through her
to generations to come. Her fear amounts
•to an obsession, and the young vifoman
breaks her engagement, ignorant of the
fact that a habit, no matter how strong,
cannot he transmitted through marriage.
Black Hills Showmen Hear
Merits of "Westerners"
THE members of the Black Hills Ex-
hibitors' League, one of the largest
showmen's organizations in the West,
were regaled with stories of Stewart Ed-
vard White's Black Hills drama, "The
Westerners," the Bonjamin B. Hampton-
Great Authors production, at their annual
gathering in Deadwood, S. D., recently, by
H. O. Bartels, Denver representative of
W. W. Hodkinson Corporation, distributor
of the special.
After detailing the merits of the pic-
ture and explaining that Roy Stewart,
Mildred Planning, Robert McKim, Graham
Pettie, Wilfred Lucas and Mary Jane Irv-
ing never before had roles so com-
mensurate with their ability, Mr. Bartels
read a letter from the author to the
Dakota exhibitors, declaring that never
had he been so enthusiastic over anything
as he was after a private showing of "The
Westerners," including that in every sense
the picture is the book. As a result, Mr.
Bartels returned to Denver with a score
or more of important first-run Dakota
bookings on the production.
Mitchell Lewis Picture
Made Reviewers Shiver
ACCORDING to the official weather bul-
letin the mercury in the thermometer
was flirting around the eighty mark,
but a little group of reviewers, consisting
of Select officials and censors, sat and
shivered in the projection room of Select
Pictures' home office. Mitchell Lewis'
coming Select picture, "Jacques of the
Silver North," was having its initial
showing, and the picture of Mitchell Ijewis
ploughing neck-deep through the snow
fields on the slopes of Mount Shasta
brought the temperature down.
In the production Mitchell Lewis is seen
as Jacques La Rouge, a half-breed Indian
with a child-like heart and the ferocity
of a wolf. The story is one in which
Jacques becomes the friend of an old
trader's daughter, and one scene shows
him in a long chase w^ith his dog team
over the snowbound fields at the base of
Mount Shasta. The shot shows the dogs
fighting through the swirling drifts,
while far in the distance is seen the
struggling team which Jacques is pur-
suing.
•It is one of the most vivid pictures of
the North that has ever been shown.
Many of the shots rival in scenic beauty
the most famous works of Northern land-
scape painting.
Constance Talmad^e to negrin AVork.
The Constance Talmadge Film Corpora-
tion will begin work on the first Constance
Talmadge picture to be released through
the First National Exhibitors Circuit on
May 26. Several different stories have
been purchased by Joseph M. Schenck,
president of the new corporation, and the
name of the first picture will be announced
dcfinitelj- in a few days. The director for
the first of the six Constance Talmadge
productions will be Captain David Kirk-
land. John Emerson and Anita Loos will
act as advisory directors, and w^ill write
the scenario and working continuity of
the first play. They will also act in a
supervisory capacity for all of the other
five Constance Talmadge productions.
Two Serio-Comic Stories
Are Purchased by Metro
THE trend of the public demand, from
the producers' viewpoint, seems to
continue along the lighter dramatic
lines, judging from the Metro announce-
ment of the purchase of two more stories.
Both of the stories selected are in a
serio-comic vein vi'hich pulsates at a
mirth-provoking pressure throughout the
action of the plots, alternating with a
plausible love theme.
The first of these vehicles to be utilized
is called "A Favor to a Friend," and is
for Emmy Wehlen. The author is none
other than Luther A. Reed, of the Metro
scenario staff, who is also given credit
for adapting his own storj' to the silent
drama.
The new story for Bert Lytell is by
John H. Blackwood, a new contributor to
the Metro AU-Star series, although a well
known writer of picture plays.
Mr. Blackwood's story has been adapted
to the screen by Finis Fox, of the Metro
staff. The title of Lytell's vehicle is "It's
Easy to Make Money," and the plot is an
interesting account of frenzied finance.
Edwin Carewe is to direct the production.
Gives Big Window Display
to Novel Based on Film
BY way of co-operation with the cur-
rent showing of the Famous Players-
Lasky Corporation's Salvation Army
picture, "Fires of Faith," at the Harris
Theatre, Gimbel Brothers have given over
one of their large show windows on the
Thirty-second street side of their New
York store entirely to a display of Charles
Kenmore Ulrich's novel, "Fires of Faith,"
which is based upon the photoplay.
About two hundred and fifty volumes
of the work are used in the display, at-
tractively arranged in pyramids and
smaller groups. In the centre background
is a large colored production of one of
the stills from the production shov^ing
Catherine Calvert and little Pat Moore.
At the extreme left in the foreground is
a life-size figure of a woman in the Salva-
tion Army overseas uniform, while at the
opposite end of the window is a message
of greeting and appreciation from Com-
mander Evangeline Booth.
MadRC Evans Starts on "Home Wonted."
World Pictures announces that work
was started this week on a new Madge
Evans production under the direction of
Tefft Johnson. It was written by Lucy
Sarver, and bears the title of "Home
Wanted." The supporting company in-
cludes Jack Drumier and Edward Lang-
ford, formerly with World Pictures, and
just back from France, being one of the
35 survivors out of a company of 250.
Others in the cast are W. T. Carleton,
Anna Lehr and Michael J, Hanlon.
Waiting for Hubby to Show Up.
Mary Miles Minler looks determined to
take no excuses in American's "A
Bachelor's Wife."
.Ship Prints of "UiKstair.s and Down."
First-run showings of Selznick Pictures'
first new series production. "Upstairs and
Down," starring Olive Thomas, will be
announced shortly, as prints have been
sliipped to Select branches at Boston,
Seattle, San Francisco, Los Angeles, Phila-
delphia and many other points. It is ex-
pected that before many days have passed
every Select branch manager will be in
possession of at least one print of this
production.
May 31, 1919 THE MOVING PICTURE WORLD
REVIEWS AND ADVERTISING AIDS (Continued)
1383
exceptionally good. The genial, honest,
and humorous character of the cowboy
is well put over.
The plot idea is not new, since it sur-
rounds a correspondence conduced
across the continent by a cowboy, Nick
McCredie. and Emily the "pretties girl
in the school," as the fly leaf of the
second-hand book testified, but a num-
ber of original turnings are mtroduced
along the plot road. The conclusion,
br°n|ing the girl to the West into the
thick o1 real adventure, is particularly
bri<^ht. The cowboy hero, who had sent
the" picture of his handsome friend m-
stead of his own, f^nds the 30b of squar-
ing himself" made more difficult by his
arrest as a horse thief, on the eventful
day of the bride's arrival.
Director Irvin Willat has handled his
situations well, while Lila Lee, Monte
Blue and L. J. Shumway give natural
and colorful interpretations.
Cast.
„ ., Lila Lee
SS' Wj.«e- ■.■.■.-.■.■.■:... ^..MoMe^B.;.
i:s„^»."™:;:;::::::: «..„. c.,,aa
?r.''s=i«orMUu-..s.;:;;;:.A..c.K.ow..„a
Sheridan "
Story by Edith Kennedy.
' Directed by Irvin Willat.
The Story.
Nick McCredie, cowboy of the Alamo
Ranch, in "Rustling a Bride." discovers
Emily's name and address •" a second
hand book, the newly acquired Property
of the school teacher at Coyote Junction^
Nick writes to her. sending tlie picture
of his handsome friend. Pen Walton, m-
stead of his own. , ^.
Back in the East. Emily's grandmother
dies leaving close-fisted Ezry as the
"guardeen." Ezry takes advantage of his
"Juardeenship- and tries to force Emily
to marry him. Hearing of this from
EmiU-. Nick tells her the only thing to
do is to come West and be his wife.
Emily starts West, but in the meantime.
Nick's handsome friend has resumed his
horse stealing, and on the eventful da>
of Emily's arrival -frames" Nick shame-
fully, implicating him in the rusUing.
Nick goes to the station as "Andy to
meet Emily, since he must win her ap-
proval on his own appearance and not
that of Pen Walton.
Walton intercepts the stage, takes Emily
to an adobe hut in the desert, but she
escapes and rescues Nick from a lynch-
ing in the "nick" of time. Emily and
Nick are married, as you might suspect.
Program and Advertising Plirases: Nick
Wasn't a Rustler But He Was Ar-
rested on the Day He Rustled a Bride
. to Coyote Junction.
He Wasn't Handsome So He Put in the
Picture of Good-Looking Pen Walton.
See How He Squared Himself in
"Rustling a Bride."
Lila Lee as "The Prettiest and Loneliest
Girl" Finishes School But Conducts
a Correspondence School With Nick
the Lonesome Cowboy.
Story of Cowboy's Correspondence
Courtship Made Vivid By Horse Thief
Plot Which Almost Gave Hero Nick
a "Rope Necktie."
Humorous Western btory With Monte
Blue and Lila Lee Brought Together
at Alamo Ranch After Strenuous
Courtship.
Advertising Angles: Advertise Miss Lee
well Plav up the story angles strongly.
A good angle would be the difference in
character between Nick and Walton. To
emphasize this you might reserve a box
or a row of seats free for men who will
admit that they are too homely to expect
any woman to marry them. In a small
town you can make this a real feature
by arousing speculation as to who will
sit in those seats.
Advertising Aids; Two one-sheet, two
three sheets, one six sheet. Rotogravure
of star. Eight SxlO black and white.
Eight 11x14 sepia, one sepia, one colored
and one black and white 22x2S photos.
Five one-column, three two column, and
two three column cuts. Mats, music cues,
stock and thumbnail cuts of star. Adver-
tising layout one, two and three columns,
slides and heralds.
"Redhead"
Alice Brady Picture by Select Gives a
Slice of Little Old New York.
Reviewed by Hanford C. Judson.
THE spectator who fails to find the
new Select, picture, "Redhead,"
five reels, a delightful attraction
must be nursing the worst kind of
grouch. It is a thoroughly charming
picture. Alice Brady plays a real kind
of modern New York woman so con-
vincingly that when it is said she is
Alice Brady
Ready for one of the cabaret scenes in
"Red Head."
almost perfectly supported by Conrad
Nagel, it is giving him high praise.
The play is by Charles Maigne, who
also directed it, and is a hit chiefly on
account of the humanity of the story,
but his skill in picture building so at-
tractively presents the material that
there is no slackening of interest.
Whatever part of the film is before the
spectator he finds the story progressing
evenly and inevitably. The character
of the woman is the center of interest,
but all the characters are real and each
contributes by bringing out something
of "Redhead's" peculiarities. "Red-
head" is lovable, and Alice Brady has
scored a big thing in it. It ought to
stand for long runs.
Cast.
Dazie Alice Brady
Matthew Thurlow Conrad Nagel
Roland Gard Robert Schable
Parker Thurlow. .-. .Charles A. Stevenson
Mr. Mellows Charles Eldridge
Mrs. Mellows May Brettone
Directed by Charles Maigne.
Story by Henry Payson Dawst.
Tlie Story.
"Redhead," in the Select picture by
that name, is a cabaret dancer. Matt
Thurlow. a rich youth of no special am-
bition, loves her. She is straight. A
crowd of friends are drunk around a
table at the cabaret, and "Redhead" sits
down with them. Roland Gard. one of
the party, is a justice of the peace, and
there's a tipsy, marriage w^ith the certi-
ficate legally made out and witnessed.
Next day they wake up and find it done.
Mathew's rich uncle fires him. Matt
tells the woman he doesn't love her. He
goes to the devil for a while till he is
down and out. He gets a job, because
he feels it incumbent to support her.
They have a little apartment and he gives
her his pay envelope, but shows her no
affection. He makes good and gets pro-
moted. Her father and mother, pleasant
smiling people, come on a visit. He takes
pleasure in entertaining them, but after
they go, he is the same to his wife as
before. He has grown to recognize how
much ■worthwhile she is. One day she
makes him jealous without real cause,
and his reserve breaks down.
I'rogrnm and .Vdvertising Phrases: Thor-
oughly Human and Intensely Interest-
ing Story of Modern New York Life.
Alice Brady in Lovable Characterization
of a Cabaret Singer Who Made a
Plucky Fight for Her Husband's Love
and Won.
Can a Girl Who Becomes Engaged and
Married in Five Minutes Win Her
Husband's Respect and Love? "Red-
head" Did.
How a Brave Girl With a Heart of
Gold Reformed Her Good-For-Nothing
Husband and Finally Won His Love
Against Tremendous Odds.
Advertising Angles: Make the most of
Miss Brady's reputation and draw upon
the fact that she is now playing an ex-
tended dramatic engagement in New York
in "Forever After." Hint at the story,
but make most of your advertising play
on the title. Offer free admission to
any red-headed woman during the run
and set apart a special section for them.
You might offer a prize for the most
vivid red. Then ask "Did you ever know
a red-headed person who was stupid?
Think it over. You cannot recall one."
Build up on the free admission sugges-
tion by offering a month's season ticket
to any red-headed woman who is
escorted to your house by a red-headed
man. Get some red crepe hair and glue
to lithographs of Miss Brady. If you
cannot get crepe hair use excelsior dyed
red. Use these for window cards as well
as for lobby work.
Advertising Aids: Two one-sheets, two
three-sheets, one six-sheet, one twenty-
four sheet. Two one-column, two two-
column, one half-column, electros. Nine
8x10 black and white, seven 11x14 colored
and three 22x28 lobby display photos.
Slides, press sheet.
"Castles in the Air"
Metro Five-Part Comedy Starring May
Allison Has Novel and Interest-
ing Plot.
Reviewed by Edward Weitzel.
ONCE more The Saturday Evening
Post has furnished the screen
with plot material. "Castles in
the Air," the Metro five-part comedy
starring May Allison, was written by
{Ccnitinued on page 1385.)
1384
THE MOVING PICTURE WORLD
May 31. 1919
Next Alice Brady Picture Is Almost Completed
THE finishing touches are being added
to Alice Brady's coming Select pic-
ture, "His Bridal Night," in which she
is being directed by Kenneth Webb. The
story is by Lawrence Irving Rising.
Katherine Stuart did the scenario.
During the past week Miss Brady and
her company have been at AUenhurst,
N. J., working on exteriors on the grounds
of Miss Brady's summer home. The studio
Interiors are practically completed.
In "His Bridal Night," which is a happy
farce of matrimonial difficulties. Miss
Brady plays the dual role of Vi and Tiny
Playfalr, although contrary to the ac-
cepted interpretation of their name,
neither one of the twins play fair. Vi
is a heartless little coquette, while Tiny
is a quiet and faithful soul. On the night
of Vi's wedding to Joe Damoral, Vi con-
fides in Tiny that she is going out for one
more little lark with Lent Trevett, but
before Vi has an opportunity to meet Lent
Tiny impersonates her twin sistent, and
Lent thinks he is holding Vi in his arms.
Then comes the wedding, and after the
wedding a little lover's quarrel. Vi runs
off with Lent and Tiny runs off with Joe.
Each of the men think they have the right
twin, but the big complication is saved
for the final reel; and it is well worth
waiting for.
Miss Brady is supported by an excel-
lent cast, including Edward Earle, James
L. Crane, Daniel Pennell, Daisy Belmore
and Mrs. Stuart Robson. Her leading
man, Edward Earle, has had a long career
in motion pictures, his most recent work
being in "For France," "Blind Adventure,"
"One Thousand Dollars," "Transients in
Arcadia" and "Buried Treasure." James
L. Crane is a well khown actor of the spo-
ken stage who has lately devoted con-
siderable time to the screen. Mrs. Rob-
son Is the widow of Stuart Robson, the
famous star.
Pep and Prohibition
in Metro's "Full of Pep"
ON May 26 Metro is releasing a breezy
romantic tale called "Full of Pep,"
with Hale Hamilton as its star.
"Full of Pep" is descriptive of the story
by Robert F. Hill, in which the author has
painted a colorful picture of a hero who
fights his way through great odds by the
sheer force of either his personality or his
wits. It is a story replete with excite-
ment, pep, snap, punch and smash, and
throughout the picture is interwoven a
romantic love theme.
Santa Dinero, a little, sleepy Latin re-
public, is just about to succumb to the
far-reaching tenacles of the monster Pro-
hibition. The Octupus is slowly encircling
the tiny country in its coils when the
dynamic Jimmy Baxter (Hale Hamilton)
arrives with two strong arguments on his
hip; one in a bottle and the other in a
blued-steel casing, which refutes the idea
that a barking dog never bites.
The original manuscript was adapted to
the screen by A. S. LeVino, of the Metro
scenario staff, and the entire production
directed by Harry L. Franklin.
For the settings of the picture Metro
has spared no expense or effort to make
the comedy one of the best pictorial offer-
ings of the year. The filibustering scenes
on the high seas were photographed
aboard the freighter Richard Morgan off
the California coast, with the Southern
beaches and foliage for a background.
Alice Lake has the role of the star's lead-
ing woman.
Record Hun with "The Bent Man."
J. Warren Kerrigan in "The Best Man"
scored a triumph recently at Webber's
Show, DeWitt C. Webber's big Denver
playhouse. In a letter to W. W. Hodkin-
son Corporation, Mr. Webber reports a
record-making run on the Kerrigan pro-
duction. "The refinement of his apparel
has added immensely to his charm and
to the volume of my receipts," said Mr.
Webber. "I showed the production on
Wednesday and Thursday last week to
the biggest receipts I have ever had on
those days. My people were greatly satis-
fied with the star's performance, and I
heard praise from my patrons amounting
almost to adulation. Let's have more of
the Chesterfieldian elegance that gave J.
Warren Kerrigan his proper place in
screendom."
Madge Kennedy to Begin
Work on "The Wrong Door"
GOLDWYN announces that Madge Ken-
nedy is shortly to begin work on "The
Wrong Door," the new story written
by Jesse Lynch Williams, the purchase of
which was announced last week.
"The Wrong Door" is a production w^ith
rich and colorful scenes which take in
both the East and the West of the United
States. A great deal of the power of the
play depends on the effectiveness of the
scenic environment. "The poetry of the
West" is a primary emotion in the heart
of the heroine.
The part of Isabel Carter is played by
Madge Kennedy. Isabel Carter is a care-
free girl, w^ith a strong streak of poetry.
She is held in restraint by the mercenary
mediocrity of the people among whom she
happens to be thrown.
Clarence G. Badger will direct the pic-
ture, and the Goldwyn Company is de-
termined to advertise and publicize the
picture to the limit.
Lavish Chanticleer Scene
Staged for "Some Birds"
NOT to be outdone by Charles
Swickard's gorgeous setting for the
Midnight Revue scenes of May Alli-
son's new starring vehicle, "Almost
Married," in which the star will be seen
as a prima donna surrounded by a chorus
of terpsichorean beauties in a vivid repro-
duction of the famous New York roof
garden. Henry Otto, who is directing
Viola Dana in that star's newest comedy-
drama, "Some Bride," is introducing in
this piece a beautiful barnyard spectacle.
The scene will be a masque ball given
in honor of the newly married couple,
with Viola Dana as the bride and Irving
Cummings as the groom, and all the
players, including the star and leading
man, as well as scores of extras as guests,
will appear in the character of some In-
habitant of the farm.
There will be donkeys, horses, cows,
pigs, rabbits, ducks, geese, roosters and
hens, and the dog and the cat, and there
wfll be the turkeys and the crows, and in
fact every imaginable bird or beast that
is known to the rural homestead.
Maxwell Karger, directer general, la
planning a most unuc,ual and novel light-
ing effect through the use of dimmers,
which will enable Mr. Otto to reproduce
faithfully a beautiful golden rising sun
which opens the scene as Chanticleer
(Viola Dana) crows forth from his perch
a challenge to the new day. In the same
manner the sun will set on the quieted
barnyard, with the solitary Chanticleer
still crowing his challenge to the stilly
night.
The costumes, or animal and bird
masques, have all been especially made
for Metro. The story was originally a
three-act play written by Anne and Alice
Duffy.
Beauty, Truth and Love
Again Meet in Metro Film
BEAUTY, Truth and Love will meet
again when the cast for May Allison's
next comedy, "Freed," gathers at the
Metro studios in Hollywood.
When May Allison played the role of
Beauty in the original New York produc-
tion of "Everywoman" at the Herald
Square Theatre, with her in the cast was
Kathleen Kerrigan, as Truth, and Pal
Trenton, as King Love. Both Miss Kerri-
gan and Mr. Trenton have been secured
by Rose Mullaney, Metro's casting direc-
toress, for Miss Allison's support in
"Freed"; so, as first remarked. Beauty,
Truth and Love will soon meet once more.
Herbert Blache is directing.
George D. Baker picturized "Freed"
from Will Irwin's Saturday Evening Post
story. May Allison plays the part of an
expert stenographer and private secretary
who heeds the call of the new freedom,
hair-cuts, votes and cigarettes for women.
Pal Trenton has the role of a college-
bred radical, and Kathleen Kerrigan (J.
Warren's sister) that of a female of th«
parlor bolshevist species.
Service Is Keynote of Big Features.
"Service" is a keynote of the Big Fea-
ture Rights Corporation, of Louisville, in
its dealings with the exhibitors of Ken-
tucky and Tennessee to w^hom it furnishes
the First National Exhibitors' Circuit at-
tractions.
"Do everything that can be done to
please the exhibitor and make the picture
business easier for him. Try to relieve
him of any vexations or worry that could
be caused by carelessness or indifference.
Be as zealous for his interest as for the
Big Feature Rights' interests, for, as a
matter of fact, his interests and the Big
Feature Rights' interests are one."
This is a brief summary of Big Fea-
ture Rights' policy, and it is safe to say
that the Kentucky and Tennessee exhib-
itors are delighted with it.
The Courtship in "Cowardice Court."
Peggy Hvlarui. howovor, .say.s she isn't
at all afraid in this Fox feature.
>Vcstem Dramas for lllnrle Walcamp.
Universal announces a new series of
t'W'o-reel Western dramas starring Marie
Walcamp. This series, to be known as
the Tempest Cody series, will be made
while a new serial is being selected for
Miss Walcamp, and the stories are being
written by George Hively, of the Uni-
versal staff, and Jacques Jaccard, who will
direct the two-reel features.
Tempest Cody is a red-blooded Western
girl and the scenes and actions of the
series are laid about the daring acts of
this girl in the cowboy-country. The ten-
tative title of the first of the series has
been announced as "Tempest Cody Hits
the Back Trail."
May 31, 1919
THE MOVING PICTURE WORLD
1385
REVIEWS AND ADVERTISING AIDS (Continued)
Kate Jordan and adapted by George
D. Baker. It is novel, leaves a pleasant
aftertaste and is excellently produced.
Not a great picture from any point of
view, it has to do with the theatre
and treats the subject with respect for
the people of the stage, and with real
insight to their mode of life. The prin-
cipal character is Fortuna Donnelly, one
of the ushers at the Halcyon. Contrary
to the usual run of stories of the stage,
Fortuna does not step forward when
the leading lady is taken suddenly ill,
play her part and become a star over-
night. There is a pretty romance in
"Castles in the Air," but it always keeps
down to earth.
May Allison is quite as attractive
as the heroine of the picture as she
was in "The Island of Intrigue" and
"In for Thirty Days," and that should
satisfy any reasonable mortal. Ben
Wilson as Eddie Lintner, the manager
of the theatre, is a new screen type of
theatrical magnate and makes him
agreeably human. Other well acted
parts are the Hon. Owen Pauncefort
of Walter I. Percival, the Mrs. Paunce-
fort of Irene Rich, and the John Mc-
Arthur of Clarence Burton.
Cast,
Fortuna Donnelly May Allison
Eddie Lintner Ben Wilson
John McArthur Clarence Burton
Hon. Owen Pauncefort. .Walter I. Percival
Mrs. Owen Pauncefort Irene Rich
Mrs. Larrymore "Mother" Anderson
Esther Jones Viola Dolan
Lucy Dalton Ruth Maurice
Story by Kate Jordon.
Scenario by George D. Baker.
Directed by George D. Baker.
The Story.
Building "Castles in the Air" after read-
ing a thrilling romance about a barmaid
who marries an English lord does not
help Fortuna Donnelly to pay her room
rent, so she hunts through the help wanted
column of a paper and finds an "ad" for
an usher at the Halcyon Theatre. For-
tuna is a very pretty girl, and the as-
sistant manager of the theatre is a judge
of pretty girls. He engages her out of
two dozen applicants, and then proceeds
to take his commission after the fashion
of cads of his kind. Fortuna slaps hi.s
face and is being roughly handled by
McArthur, when the manager of the thea-
tre enters the room. He gives McArthur
a piece of his mind, and assures the girl
of absolute protection if she still wants
the position as usher.
Fortuna accepts and finds that Manager
Lintner is a man of his word. He soon
becomes greatly interested in her; but.
womanlike, she prefers the attentions of
the Honorable Owen Pauncefort, a wealthy
young Englishman, who makes her ac-
quaintance at the theatre. With visions
of being the bride of so distinguished a
gentleman, Fortuna accepts an invitation
to dine with him at his home. The young
girl is greatly impressed with the magni-
ficence of the place, and is happy until
Pauncefort tries to take her in his arms.
She quickly makes him understand that
she intends to be treated with respect.
Not a bad chap at heart, her host apolo-
gizes, and confides to her that he is in
this country to find his wife. A quarrel
has separated the pair, and he is anxious
to get his wife back.
When chance brings Mrs. Pauncefort to
the theatre. Fortuna recognizes her by
her photograph and phones to her hus-
band. Upon his arrival she gives him a
seat next to his wife. This leads to a
reunion. The next happy event is when
Fortuna finds out what a fine fellow
Lintner is, and that she loves him. Her
"Castle in the Air" turns out a very
substantial one when she becomes the
wife of the wealthy manager.
Program and Advertising Phrases: De-
lightful Story Dealing With the Real
Life of People of the Stage.
Romance of a Pretty Girl Usher in a
Theatre, Who Won the Heart of the
Wealthy Manager.
How a Pretty and Charming Girl Built
a "Castle in the Air" and When It
Tumbled Down, Promptly Built An-
other on a Much Firmer Foundation.
Novel Experience of a Charming Girl
Who Found the Road to Romance by
Helping to Reunite a Man and Wife
Long Estranged.
Advertising Angles: Get all you can
from the star's name. Make free use of
the story angles. Play up the girl who
wanted a fashionable wedding and who
thought she could do better than a the»itre
manager, and work along the lines of
"A midnight supper with an English lord
brought a girl a husband and the host a
wife." Make use of the fact that this
is a Saturday Evening Post story, and give
enough of the plot to recall it to your
readers.
May Allison
Admiring the beauty of her castle in
"Castles in the Air."
"The Girl Next Door."
Paramount Presents Ethel Clayton in
a Mystery Story of Double Life.
Reviewed by Louis Reeves Harrison.
THE GRACE and charm of Ethel
Clayton, accomplished artiste and
embodiment of sweet womanhood,
and the fine acting of Jane Wolfe, count
more heavily in "The Girl Ne.xt Door"
than the story by Carolyn Wells, though
the latter is one of the best writers of
today, particularly of detective stories
in which the solution of a mystery forms
the essence. "The Girl Next Door" is
an adaptation of "Vicky Van," a serial
recently published in the New York
Globe, in which Carolyn Wells forced
both the characters and the situations
to suit the suspense of a mystery story.
In order to explain the marriage of a
beautiful and highly intelligent young
American girl of good family to an
elderly man lacking other attractions
than wealth, there is a lot of very
careful preparation to show that this
bright 3'oung American girl knew noth-
ing whatever about young men until
after she was married.
The improbability of any American
girl of ordinary common sense having
so little common' sense, either detracts
from the character and sympathy for
it, or from the probability of the situa-
tion. Interest is not aroused until the
husband is mysteriously killed in a
house next to his own, which he visits
after a month's trip to Chicago with
a young lady of doubtful reputation.
The house ne.xt door is maintained by
"V^icky Van," most carefully explained
to be none other than his own wife,
who has hired it to live a double life,
and cut a door through from her dress-
ing room. On recognizing his wife in
spite of her disguise, there is a bitter
scene between them immediately pre-
ceding his being found dead. Suspense
thereafter depends on whether or not
Vicky is guilty of the murder, though
the spectator is not left in much doubt
as to the real criminal by the nervous
attitude of her maid. It is a fair de-
tective story whose drawing power de-
pends on Miss Clayton. Its presenta-
tion at the Strand was of the finest
quality.
The Story.
"The House Next Door" is to let when
elderly and corrupt Randolph Schuyler,
wealthy lawyer, marries Ruth, a young
lady of fine family and limited experience.
.She finds life in his strict household un-
endurable, until an uncle leaves her a
fortune, when she conspires with her
devoted maid to buy the house next door
and live a double life as Victoria Van
Allen, where she becomes popularly known
as "Vicky Van." During her husband's
absence with a young lady he is pro-
tecting, she entertains lavishly, becom-
ing the subject of club talk by her
attractions and her Bohemian parties.
The husband returns unexpectedly and
hears gossip at his club about the fasci-
nating Vicky Van, and induces a club
acquaintance to take him to her house.
With no sense of responsibility to his
young wife, treating her with brutal
severity, he is in search of adventure
when he goes to Vicky's house. They
are alone in the dining-room when he
recognizes her, tears off her wig and
displays outrageous brutality in the way
he handles her. Almost immediately after
he is found stabbed to death, while Vicky
has vanished with her maid.
A skilled detective is put to work on
the case, and he is unconsciously as-
sisted by Chester Calhoun, a young man
who has fallen deeply in love with Vicky,
though he recognizes in her the charming-
young Mrs. Schuyler he met by accident
when her car broke down immediately
after marriage. Young Calhoun exhibits
so much interest in the case that he
leads the detective to a discovery of the
communicating door. Mrs. Schuyler is
accused of murdering her husband, this
(Continued on paae l.'!87.^
&
'EVERYBODY'S
BUSINESS"
1386
THE MOx'lNG PldURE WORLD
May 31. 1919
Robertson -Cole Lists Specials for Foreign Field
C> OJIPETITION in the foreign field,
i where the Robertson-Cole Company
long ago obtained a firm footing, is
keen right now, but because of the fine
list of productions which it has to offer
foreign buyers Robertson-Cole is main-
taining its high position.
The latest Robertson-Cole coup is the
adding of the first six Rothapfel Units to
Its list of foreign attractions.
Besides offering the star series featur-
ing Sessue Hayakawa, H. B. Warner, H. B.
Walthall, William Desmond, Bessie Bar-
riscalc, Billie Rhodes and Alma Rubens,
the Robertson-Cole foreign department has
a number of specials on its list produced
by Tom Ince, Ralph Ince, Julius Steger
and Sydney Olcott.
In addition to these there are the three
Robertson-Cole specials, "Cannibals of
the South Seas," "The Turn in the Road,"
and "What Every Woman Wants."
A large amount of territory has been
disposed of on all the Robertson-Cole at-
tractions, but there still remains some
lucrative rights on such productions as
"The Prodigal Wife," featuring Lucy
Cotton and JIary Boland; "Where Lovj
Is," Ann Murdock; fifcty-two Mutuai-
Strand comedies featuring Billie Rhodes;
thirty Jester comedies starring Twede
Dan; "The Zeppelin's Last Raid," Tom Ince
special; "Those Who Pay," Tom Ince spe-
cial, starring Bessie Barriscale; "Just a
Woman," Julius Steger special, with Char-
lotte Walker; "Nine-Tenths of the Law,"
a Mitchel Lewis production; "The Devil's
Playground," featuring Vera Michelena;
"Her Man," Ralph Ince special, with Elaine
Hammerstein; "The Eleventh Command-
ment," another Ralph Ince attraction, with
Lucille Lee Stewart; "The Pendleton
Round-Up"; "William J. Burns," featuring
the well-known detective; "The Belgian,"
produced by Sydney Olcott, with Valentine
Grant and Walker Whiteside the featured
players; "The Love That Rules," and two
Beatriz Michelena successes, "The Woman
Who Dared" and "The Unwritten Law."
bandit is played by Albert McQuarrie.
Albert Parker is the director.
"Knickerbocker Buckaroo"
Is Doug's Best Artcraft
DOUGLAS FAIRBANKS makes his re-
appearance as "Old Doc Cheerful" in
his newest Artcraft picture, "The
Knickerbocker Buckaroo," which is re-
leased May 18. The moral of the story is
that doing something for somebody is a
worthy and laudable ambition, but that
unselfishness can sometimes be carried
too far, and unless guided by calm judg-
ment may bring the unselfish one results
he does not expect, and, secondly, that the
iproper place to start any reconstruction
in character is at home.
The play opens in a fashionable New
York club, where a statue of Charles
Darwin co-stars with the screen hero,
making possible some interesting athletic
action, when Doug, in his conversation,
concludes, "Perhaps Darwin was right."
Fairbanks plays the part of Teddy Drake,
a wealthy New Yorker, who decides that
his life is all wrong because of his selfish-
ness, and starts out t do unselfish things.
One of the exciting episodes is furnished
when Doug climbs out of a window of a
speeding Pullman car, continuing up to
the roof of the car and running along the
top of the train, then jumping to the
swinging arm of a water feeder from
which he leaps on to ihe back of a horse.
This is the start of a thrilling chase in
which two hundred cowboys pursue Fair-
banks.
Marjorie Daw, playing the feminine lead,
takes the part of Mercedes, a beautiful
girl, whom Doug rescues from a band of
outlaws. William Wellman as the brother
of the girl also has an excellent part.
The ability of Frank Campeau to force-
fully "put over" any crook or villain part
is well known. In this picture he further
establishes himself as a master screen
villain.
Edythe Chapman plays the part of
Drake's mother. The role of a half-breed
Lytell Faces Two Cameras
in Making of Circus Story
LONG shots and close-ups of Bert
Lytell are filmed simultaneously in
tlie production of "One-Thing-at-a-
Time O'Day" at the Metro studios. The
star faces two directors and two camera-
men in nearly every scene of the circus
story.
Maxwell Karger, who , supervises the
production, was anxious to see the picture
completed before he left for New York,
so Director John Ince carefully laid out
his production plan and sli£>wed himself
to have the makings of an efficiency ex-
pert in the doing.
Ince directs the body of the story and
the master scenes of the circus episodes,
with Robert Kurrle, Bert Lytell's photog-
rapher, at the camera crank. The closer
scenes are directed by Webster Cullison
and photographed by Eugene Gaudio,
Nazimova's cameraman. In practically all
of the scenes long shots and close shots
are taken at the same time.
William Dudley Pelley's story centers
around the sawdust ring of a circus,
and in his picturizatlon George D. Baker
has concentrated his scenes on the show
lot.
Blackton's "House Divided"
Booked by the Fox Circuit
PE. MEYER, manager of the Film
Clearing House's New York branch,
• announces that Frank G. Hall's spe-
cial release for the week of June 1, "A
House Divided," a J. Stuart Blackton pro-
duction starring Sylvia Breamer and
Herbert Rawlinson, has been booked for
maximum runs over the Fox circuit of
theatres, the U. B. O. and the Picker.
Harston and Meyer and Schneider houses
in Greater New York.
Reports from Mr. Meyer are to the effect
that the New York office of the Film
Clearing House is working overtime on
the executive work incident to the large
number of requests coming from ex-
hibitors for showings and bookings on this
feature. June 1 will mark the first run
of the production, and, in view of this
fact, Mr. Meyer states that the business
that has been done to date succeeds the
number of bookings on any other feature
handled through the New York office prior
to release.
Harry P. Diggs, exploitation manager
for the Hall interests, announces that he
has prepared an elaborate press book on
the Blackton feature containing eighteen
pages and giving in detail helps to the
exhibitor in advertising the run. A mail-
ing card has been sent to exhibitors an-
nouncing this release, and the trade papers
have carried the announcement in colored
inserts.
"Eternal Magdalene" Aided
by Exploitation Campaign
ONE of the most original and far-reach-
ing exploitation campaigns ever de-
vised for a single motion picture pro-
duction has preceded and trailed the
triumphant exhibition of the Goldwyn
extra, "The Eternal Magdalene," in the
leading theatres of the country.
In Toronto the production had its
premiere at the big Regent Theatre, the
management employed display cards, fifty
lines on two, for five weeks in advance
of the showing of the picture. A reverse
plate, with huge question mark and copy
which read, "Do You Know Her? She
Is Rich. She Is Poor," was inserted in the
amusement and commercial columns of
the Toronto Times. Special billboard ex-
ploitation, circularization and newspaper
co-operative campaigns accentuated the
importance of the newspaper "teaser"
broadside.
The stage prologue, as explained and
illustrated in the Goldwyn Goldwynner,
has been used with success in the larger
theatres, having adequate facilities for
unique exploitation of this type. Nathan
Ascher, of the powerful Ascher Brothers'
Circuit of Chicago and surrounding terri-
tory, was among the first to adopt and
recommend the stage prologue. The Rialto
Theatre, San Francisco; the Alhambra, of
Toledo; the Majestic, of Detroit, and the
Marcus Loew chain of theatres are other
houses which have added to the effect and
novelty of the play by staging that part
of the original ttap.e play in which Che
"Magdalene" meets the "reformer" for the
first time.
DeHavens Star in "In a Pinch."
Capitol Comedies celebrate the begin-
ning of their second year of releasing
through Goldwyn with a honeymoon
comedy featuring Mr. and Mrs. Carter De
Haven. For many years they have been
known to musical comedy audiences for
their delicate sense of the comic and the
delightful dancing interludes with which
they punctuated many of the most suc-
cessful Broadway productions. In choos-
ing the Capitol banner under which to re-
new their screen acquaintance with their
many followers, Mr. and Mrs. Carter De
Haven have selected a fitting standard for
the display of their individual gifts in the
kind of plays which have earned an in-
ternational reputation for them.
Their first Capitol comedy, "In a Pinch,"
tells the story of a stage-door Johnny's
liilarious past, which rises to trouble him
when he returns from his honeymoon.
The situations arising out of his old-
time Broadway escapades produce some
lively scenes with wifey.
Pete Morrison, Westerner,
Executes a fancy draw in one of his
Universal Western two-reelers.
I'rjii.sc "Man Who Turned 'White.''
Many prominent exhibitors attended the
first showing of the initial Robcrtson-
("ole superior picture, "The Man Who
Turned White," featuring H. B. Warner,
which was held during the past week in
all the Exhibitors Mutual exchanges
through which it will be released.
This production from the Jesse D. Hamp-
ton studios was greeted with enthusiasm
by the bookers of first-run attractions,
jind from reports at hand it is beieved that
the picture will "go across" in big fashion.
The first big Warner attraction will be
released in June.
May 31, 1919 THE MOVING PICTURE WORLD 1387
REVIEWS AND ADVERTISING AIDS (Continued)
in the presence of her devoted maid, who
now breaks down and admits that she
stabbed Schuyler to save his wife's life.
She is arrested and led away, while her
mistress can now see a future of happi-
ness with young- Calhoun, a more natural
mate.
Cast.
Ruth Endicott ) Ethel Clayton
"Vicky Van" J'
Chester Calhoun Emory Johnson
Randolph Schuyler Noah Beery
Tibbetts Jane Wolfe
Rhoda Schuyler Katherine Griffith
Helen Schuyler Genevive Blynn
Aunt Eleanor Endicott. .Josephine Crowell
Story by Carolyn Wells.
Directed by Robert G. Vignola.
Program and Advertising Phrases: Charm-
ing Ethel Clayton in Absorbing Mys-
tery Story of a Woman Who Led
a Double Life.
Clever Screen Adaptation of Popular
Mystery Story by Carolyn Wells Pub-
lished in Prominent Newspapers.
Schuyler Ill-treated His Wife When He
Recognized Her as the Notorious
"Vicky Van." Soon After This He
Was Murdered. Who Did It? For
the Solution See "The Girl Next
Door."
Advertising Aids: Two each one, three
and six-sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one to three columns on star and pro-
duction. Advertising layout mats. Slides.
Press book.
Released May 4.
"A Fallen Idol"
Plenty of Romance in New Fox Picture
With Evelyn Nesbit.
Reviewed by Hanford C. Judson.
A GOOD romantic picture is sure of
popularity and the new Fox at-
traction, "A Fallen Idol," five reels,
is certainly a good romantic picture.
Evelyn Nesbit plays the heroine, an
Hawaiian princess, who has, in Cali-
fornian society, fallen in love with a
young man. He returns her affections,
but his people object and scheme to
bring about a misunderstanding. The
climax is in a Hawaiian village, and on
a yacht near-by. It has been very ably
staged by Director Keanan Buel from
a story by E. Lloyd Sheldon. It is in-
teresting, gives a convincing romantic
atmosphere, is pretty, and holds all the
way through. The action is lively. The
whole cast, Hawaiians and Americans,
might be mentioned for good acting.
Cast.
Princess Laone Evelyn Nesbit
Mrs. Parrish Lillian Lawrence
Keith Parrish Sidney Mason
Stephen Brainard Lyster Chambers
Brainard's Chief Mate Pat J. Hartigan
Tushau Harry Semels
Lato Thelma Parker
Elsie Blair Marie Newton
Keith's Father Fred C. Williams
Story by E. Lloyd Sheldon.
Direction by Kenean Buel,
The Story.
In "A Fallen Idol" the heroine is Laone,
a princess of Hawaii. As the picture
opens, we find her as the guest of Mrs.
Parrish, a wealthy Californian who isn't
above helping a fashionable smuggler,
Stephen Brainard, who owns a yacht.
Laone is beautiful, and Mrs. Parrish's
nephew, Keith, falls in love with her.
They become engaged. By smooth lies
Mrs. Parrish makes Laone try to drown
herself. Keith sees her jump and rescues
her. She is brought in unconscious. Keith
gets a telegram telling him that his father
is dying. He goes, but leaves a message
for Laone. She never gets it.
Brainard offers to take Laone back to
Hawaii in his yacht and marry her. She
accepts. He has many jewels on board,
and Laone sees evidence that he is a
smuggler. Brainard gives Laone an old
idol. Keith comes and learns what has
taken place. He sails for Hawaii by
steamer. Both parties reach Laone's vil-
lage the same day, and Laone hears the
truth from Keith. She is to marry him
with a poi feast that afternoon. Keith
is arrested by customs officers for smug-
gling. Laone hears of it, and knows that
Brainard is the culprit. The evidence is
on the yacht. She makes Brainard think
she loves him so that he will take her
back where she can get the papers that
will free Keith. The young man, who
has been let go, swims out with a native
girl. There is an unequal struggle, but
Laone gets a revolver and holds the
bridge till she can, by pulling the whistle
cord, bring the custom officers to the
yacht.
Advertising Angles: Make capital of the
fact that the star is seen as a Hawaiian
I
and sizes of cuts and mats. Slides. Press
book.
Released May 18.
Evelyn Nesbit
Appears as if getting ready for a word
combat in "A Fallen Idol."
princess in this play. Seek to rouse in-
terest in this fact. There is some good
lithographic paper for this attraction.
Use it freely. It will appear to those
who follow this star. Play up the sensa-
tional features. For a lobby stunt use
a phonograph with Hawaiian records, and
at the same time get the phonograph
stores to hook up with their Haw^aiian
lists and stills and window^ cards. Run
a slide "The Hawaiian records at Blanks
will have a new meaning to you after
you have seen this wonderful picture of
Hawaii."
Program and Advertising Phrases: Evelyn
Nesbit as Star of Romantic Story of
the Love of a Hawaiian Princess.
Thrilling Photoplay in Which an Ha-
waiian Princess, to Save the Man She
Loves, Holds Entire Crew of Yacht
at Bay.
Remarkable Story of one Man's Duplic-
ity Matched Against Another's Loyalty
in Battle for a Woman's Love.
Advertising Aids: Two one-sheet, two
three-sheets, one six-sheet, one twenty-
four sheet. Twelve 8x10 black and white,
twelve 11x14 black and white, and three
22x28 colored photographs. Various styles
"Words and Music by"
A Delightful Picture by Fox with Albert
Ray as Struggling Musical Genius.
Reviewed by Hanford C. Judson.
THE story of an opera stolen from
a young genius and put out by
a four-flusher as his own, is seen
from an entirely fresh angle in the Fox
five-reel picture, "Words and Music
b)' — ." It is a real attraction and proves
how fine a thing it is to take an old
situation and work it up according to
3'our own knowledge of life. The pic-
ture is full of true types, not only the
young unrecognizer genius, the four-
flusher writer, the star opera singer and
the impresario, but, to take one in-
stance, the music publisher, played by
Robert Bolder, is one of the truly good
bits in it. It is full of thumbnail
sketches of corners of life just off Sixth
avenue or Broadway. The story is good,
has been well told by a freshly made
plot and is rich in many little hearty
things that add greatly to its interest.
Albert Ray, as the hero, a writer of
real music who has a hard time, fills
the role well. Elinor Fair is attractive
as the girl who wins fame as a singer
before her boy lover, the genius, is
recognized. Eugene Pallette plays the
four-flousher who steals the script from
his friend and makes him think it has
been burned. Edwin Booth Tilton plays
the impressario ably. The whole cast
works well and ably together. Director
Scott Dunlap has made a real attrac-
tion. It will probably be a hit.
Cast.
Brian M'Bride Albert Ray
Millicent Lloyd Elinor Fair
Gus Hertz Robert Bolder
Gene Harris Eugene Pallette
Thomas Sullivan Edwin Booth Tilton
Direction of Scott Dunlap.
Story Written by William Charles Lengel.
The Story.
In "Words and Music by — ," the story
opens in a small country city where Brian
M'Bride, a musical genius, is acting as
bookkeeper in a grocery store. Millicent
Lloyd is a singer in a church choir and
has a sweet voice. A new opera is brought
there for a try-out by Sullivan, an im-
presario. It is the work of Gene Harris,
who was born in the town. Sullivan tries
Millicent's voice in a song written by
Brian, and takes her to New York with
him.
A little later Millicent has become a
famous singer. Sullivan is in despair for
a vehicle for her, as Harris has fallen
down and is broke. Brian comes to town
with a new opera, but Sullivan refuses
to look at it, and Brian wants to be a
success before he gets in Millicent's way
Brian meets Harris and lets him look at
the score. Harris sees its value and makes
Brian think it has been burnt. Sullivan
puts it on and wonders why Harris can't
make a good finish to the second act,
which by the way, he neglected to get.
(Continued on page loSfctj
"EVERYBODY'S
BUSINESS"
1388
THE MOVING PICTURE WORLD
May 31, 1919
"I Love Him— I Love Him Not,"
Says Emmy Wehlen to the rose petals
and Alan Sears in their Metro, "The
Amateur Adventuress."
Record Big Bookings on
"The Turn in the Road"
CALIFORNIA, which first accorded "The
Turn in the Road," the Robertson-
Cole special, the recognition which it
has since won the country over, is still
booking the production heavily through
Exhibitors Mutual.
Last week at the Rivoli, in San Fran-
cisco, the Brentwood production opened
for an indefinite run. It was at Quinn's
Theatre, in Los Angeles, that the picture
started its eventful career with an eight
weeks' record-breaking stay.
In Oakland, Cal., the American Theatre
has book the play for a long run. Other
theatres in California showing the picture
during the past week were the University
of California Theatre, at Berkeley; the
Liberty, &an Jose; Liberty, Fresno, and
Goddard's, in Sacramento.
The same big bookings which have been
obtained in the East on the production
are being maintained by the Western ex-
changes of Exhibitors Mutual. The Cali-
fornia record of the production is but an
indication of what It is doing all through
the West.
Mile. Beaiidet in Century ConkediCH.
Mile. Beaudet, a well known East Indian
Oriental dancer, was engaged by Vim
Moore, director of Century comedies, to
appear in the circus picture being made
under his direction. She will Interpret
some of the dances of the Far East in
one of the side shows pictured in the
circus comedy.
CallfomJa IleautlcH in 'V'ltu;L;rapli Comefly.
"Fares and Fair Ones," newest of the
Montgomery-Rock comedies being Issued
by Vltagraph, reached the screen May 5.
Corroborative of the latter section of
its title, it fairly surges with fair ones
picked from California's early spring crop
of beauty. Vltagraph avers that "Fares
and Fair Ones" wilj cause a sensation.
Mix Working at "Htsrli Speed.
Three days after Tom Mix had finished
making "The Romance of Cow Hollow"
recently, he was hard at work under the
direction of Edward Le Saint, enacting
the role of Speed Porter in "High Speed."
"High Speed" is a story of H. H. Van
Loan, and is said to be a veritable pyra-
mid of thrilling situations.
Canadians Like Big Pictures.
How responsive Canadians are to serious
drama with a definite message which
echoes the great struggles of humanity,
whether of today or yesterday, may be
gauged from the fact that Arthur St.
Germain, who controls the Crystal Palace,
Family Theatre and Mount Royal Theatre,
in Montreal, reports that his returns from
the William Fox production, "Les Miser-
ables," starring William Farnum, has
broken all previous records. This ex-
hibitor also has contracted for his three
theatres the 1919 versions of the great
nine and the big six, William Fox pro-
duction.
Arthur Molsan, proprietor of the Won-
derland Theatre, Magog, has signed up
the entire Fox service for his summer
theatre at Valcartier, Quebec.
Metro Buys "Tlie Microbe" for Viola Dana.
Metro has purchased a new story for
Viola Dana which promises to be the
strongest dramatic role this actress has
ever had on the screen. The title is "The
Microbe," and it was written by Henry
Altimus. The story ran in a popular
monthly magazine.
Work has already commenced on the
adaptation at the studios in Hollywood,
where the production of the piece w^ill be
made.
Alma Rubens at Work on "Annie Slamet."
"Annie Marnet," a domestic story with
a big theme, is the first photoplay in
which Alma Rubens will appear as the
head of her own organization, the Alma
Rubens Productions. It is being made
under the personal direction of Daniel
Carson Goodman, the author, at the
Paragon Studios, Fort Lee.
Miss Rubens' leading man is Lumsden
Hare, who supported Elsie Ferguson in
her last three pictures, and the camera
man is Harold Rosson.
E}arle William^) in "A Rogue's Romance."
Flavored with a delightful essence of
adventure, "A Rogue's Romance," coming
to the screen soon as an Earle Williams'
subject, is expected by admirers of the
actor to prove another "Arsene Lupin."
The picture, as already announced by
Vltagraph, is from the pen of H. H. Van
Loan. On the supporting cast are Kath-
erine Adams, who again appears as Mr.
Williams' leading woman; Harry van
Meter, Herbert Standing and Brinsley
Shaw.
Afraid of Ghosts? No, But It's Well to
Play Safe,
Says Enid Bennett in her Paramount,
"The Haunted Bedroom."
Harry Garson to Make
Katterjohn Specials
NOT only will all future productions
starring Clara Kimball Young and
Blanche Sweet be made at the Garson
Studios in Los Angeles, but a series of
motion picture dramas to be known as
Katterjohn Specials also will be produced
there under the supervision of the screen
author, Monte M. Katterjohn. This was
made known by Harry Garson during his
short visit in New York City last week.
"In securing the Katterjohn Specials,"
said Mr. Garson, "I was guided by my
belief in youth and its enthusiastic ten-
dencies where it has already shown vision
and ability. Mr. Katterjohn's independent
thought and past achievements justify
the opportunity this series presents.
"I have read the first story and also
its detailed continuity, and feel convinced
it will make a truly big box office at-
traction. Distribution plans are now being
perfected which 'will permit an unusual
exploitation campaign of national scope."
W. H. Rudolph, Eastern representative
for Mr. Garson, with offices in the Aeolian
Building, New York, stated that produc-
tion is scheduled to start immediately
after Mr. Garson's return to the West
Coast.
Mormon Chnrcltes Adopt Simplex.
From Salt Lake City, where the Mor-
mon Church was first established and
which city is today the leading center
of Mormon activities, comes the report
through E. D. Smith, manager of the Utah
branch of the Swanson-Nolan Theatre
Equipment Company, Simplex distributors,
that recently the following Mormon church
wards installed the Simplex: Roosevelt,
Utah; Bountiful, Utah; Farmers' and
Wardamere Wards, Salt Lake City.
The same concern also installed a
Simplex at the L. D. S. University.
Mollie King
Who is featured by the American Cinema
Corporation; direction John M. Stahl
"Spark Divine" Next Alice Joyce Film.
Soon to come to the screen is "The
.Spark Divine," a play especially con-
structed for Alice Joyce. It is melodra-
matic in character, but kept within the
verities, Vltagraph says, by sound psy-
chology, both of story and in characteri-
zation.
M'illiam Carlton, Jr., will be seen as
Miss Joyce's leading man. Eulalle Jensen,
Frank Ncrcross and Mary Carr complete
the cast.
Tom Terriss will direct.
May 31, 1919 THE MOVING PICTURE WORLD 1389
REVIEWS AND ADVERTISING AIDS (Continued)
Brian reTvrites his opera, and Sullivan
tells him he stole It.
A kindly music publisher hears Brian
improvise and makes his acquaintance.
Brian tells him about the opera. He
believes him and gets Sullivan and Milli-
cent to listen to the finish of the second
act. Millicent recognizes the playing and
opens the closed door to find Brian. Sulli-
van is convinced that Brian is the real
author of the whole. Harris is kept in
the dark till the ending of the last act
on opening night. Brian goes before the
curtain, while Harris beats on the door
of the stage exit.
Program and Advertising Phrases: De-
lightful Story of a Struggling Musical
Genius Told in a Novel Manner.
Attractive Romance of a Struggling
Musician and a Choir Singer and Their
Fight for Fame and Fortune.
Albert Ray, Newest Fox Star, in Novel
and Clever Photoplay Filled With Ro-
mance and Action With Music as the
Theme.
Advertising Angles: Work your appeal
to song writers and would-be song writers.
The latter class are numerous even in the
small towns. To get interest, offer a
public performance of any song by a
local genius. If you can get three or
four, give a special show after the last
night performance, or rather add this
feature to the last night show. As lyric
writers are more numerous than com-
posers, offer to adapt lyrics to current
songs. Your pianist or director can do
this easily. Make a broad appeal to
interest the few who have never written
a song and tell that it shows the inside
of musical comedy production. You can
make a big bid with this idea if you
work it right.
Advertising Aids: One, three and six
sheets, two styles of each. Lobby dis-
plays, 8x10, 11x14 and 22x28. Announce-
ment slide. Cuts, mats and press sheets
(cuts are made on special order at rate
of 20 cents per column; mats and press
sheets are mailed gratis).
Released May 18.
"One Week of Life"
Goldwyn Presents Pauline Frederick in
a Dual Role Story by Cosmo Hamil-
ton Adapted for the Screen by
Willard Mack.
Reviewed by Louis Reeves Harrison.
IN THE dual role of a dissatisfied
wife intent on enjoying "A Week
of Life" -with a lover, and a nice
young lady who takes the wife's place
during that week, Pauline Frederick
successfully interprets both roles, and
she is admirably supported by Thomas
Holding as a dissipated husband in the
last stages of alcoholism. On Miss
Frederick's dignified and intelligent per-
formance, and on the remarkable pic-
ture given by Mr. Holding of a drink
victim's sufferings in an attempt to
redeem himself when encouraged to do
so, a large part of the value of this
Goldwyn production rests.
Mr. Holding's vivid picture, one of the
most intense of its kind ever shown on
the screen, may be regarded as timely,
and it is certainly a piece of artistic
interpretation in makeup, general atti-
tude and revelation of feeling. Mr.
Mack has attempted to do away with
too much narrative subtitle, a commend-
able effort on his part, and he is dramatic
in picturing frail human nature as it
exists, but he sacrifices to clarity at
times, confusing the spectator in the
continuity of events, a matter to be
remedied by more careful editing.
Notwithstanding the fact that the
dual role, where two individuals are
portrayed by the same actress, is de-
structive of the illusion of reality, so
far as the spectator is concerned, and
the fact that resemblances, while pos-
sible, are far from probable in the case
of a substituted wife, the story holds
fairly well.
The Story.
When Mrs. Kingsley Sherwood found
life unbearable with her drunken husband
and longed for "A Week of Life" with
LeRoy Scott, a lying lover, she considered
herself alone, making no attempt to re-
deem the weakling she had promised to
love and honor. The lover, on finding
almost her duplicate in sweet Marion
Roche, speaks of the two women to each
other and arranges a little plan of sub-
stitution, inducing Marion to take the
place of Mrs. Sherwood, while the latter
goes to visit a pretended child who is ill.
He manages thus to escape with the erring
wife, but Marion's delicate situation be-
Pauline Frederick
Hears the call and answers it in
"One Week of Life."
comes complicated when Sherwood recog-
nizes in his supposed wife finer qualities
than were ever revealed by the real one,
and, at her suggestion, makes an effort
to give up drinking.
Sherwood does not realize that any
substitution has been made until he comes
upon a letter she has dropped. He then
sets a trap to discover her purpose. He
manages to enter her bedroom when she
returns at night from a friendly visit, and
there exposes her folly — his wife has not
gone to visit her sick child, because there
is none.
Marion is overwhelmed, but she has
become interested in Sherwood because
of the plucky self-struggle he has put
up, while he attributes his reform to her
encouragement. They are becoming in-
terested in each other when news comes
that the erring wife and her lover have
been drowned while out in a canoe. There
is then a future for the redeemed man
In the love of the woman whose words
of encouragement are responsible for his
redemption.
Cast.
Marion Roche 1 ...Pauline
Mrs. Kingsley Sherwood J Frederick
Kingsley Sherwood Thomas Holding
LeRoy Scott Sydney Ainaworth
Lola Canby Corinne Barker
Story by Cosmo Hamilton.
Directed by Hobart Henly.
Program and Advertising Phrases: The
Story of a Dissatisfied Wife'Intent on
Enjoying "One Week of Life," and of
a Shop Girl Who Takes Her Place.
Absorbing Story of Two Women Who
Form Different Motives Desired "One
Week of Life," and What Befell Them.
Pauline Frederick in Remarkable Char-
acterization of Two Women of Vastly
Dissimilar Types.
How a Foolish Wife's Substitution of
Her Double in Her Place Brought
About the Reformation of Her Drink-
Crazed Husband.
Advertising Angles: Play heavily upon
Miss Frederick and work on the angle
of the shop girl who became a society
matron for a week, and the society matron
who took a week off. Make most of
your campaign an effort to arouse curi-
osity as to why Mrs. Sherwood wanted
a week and what she planned to do with it.
Advertising Aids: One one-sheet, two
three-sheets, one six and one 24-sheet.
Rotogravure one sheet. Lobby displays,
SxlO, 11x14 and 22x28. Coming and cur-
rent slides. Advertising and scene cuts.
"The<Lion's Den"
Another Human Story by the Author
of "The Spender" Produced by
Metro and Starring Bert
Lytell.
Reviewed by Edward Weitzel.
THERE should be wide appeal in
"The Lion's Den," a Metro picture
adapted from one of Rederick
Orin Bartlctt's stories by George D.
Baker, the director of the production.
Bert Lytell is the featured player. Real
human problems in the life of a small
town are handled with understanding,
and the vital points that confront a
young minister who is anxious to do
his duty to his fellowman, are used
skillfully in a story that has a good
sprinkling of humor to offset its serious
moments. It is particularly recom-
mended to those who insist that their
screen entertainment shall be clean in
thought and act. Practical Christianity
is what it aims to show, and it hit its
mark right in the center. A melo-
dramatic finish may be forgiven on the
grounds that a little hurried action will
increase the circulation of the spec-
tator for the '-'.ine being, even if it does
not elevate It.s inoraU.
Bert Lytell plays the Rev. Sam
Webster with the earnestness required,
and commands respect and a genuine
liking for the minister all through the
story. He makes the character a fine
specimen of the modern, broadnlinded
young clergyman. Alice Lake as his
sweetheart, Dorothy Stedman, is a fit-
ting mate for a man of his calling.
Joseph Kilgour is hardly the type for
a village groceryman, but acts with the
ability expected from an actor of his
high standing. Edward Connelly's char-
(Cmitinued on page 1391)
"EVERYBODY'S
BUSINESS"
1390
New Elements Enter Into
Making of Western Picture
TIME and again it has been demon-
strated in motion picture work that
unusual care in seeking unhackneyed
effects has resulted in superior production.
This has been the case in all types of
the photoplay, whether serious or comic,
30ciety drama or slum play.
Director J. Gordon Edwards never had
undertaken to make a Western picture
before he was placed in charge of William
Farnum's latest subject, "The Lone Star
Ranger," an adaptation of Zane Grey's
novel, now In process of production. Mr.
Edwards has been a keen student of the
West, has ranched and roughed it, and
understands thoroughly the primitive life
of that country.
He determined to introduce new angles
in the picturization of "The Lone Star
Ranger," and accordingly devoted himself
to a close study of the scenic, human-
interest and situation possibilities of the
play. He consulted frequently with Wil-
liam Farnum on those points which have
appealed to the Fox star with great force.
The Exhibitors Service Bureau of the
Fox corporation says that William Far-
num, in this picture, has a role by far
the most interesting of his career; that
as Steele, the Texas Ranger, he domi-
nates the play with' a quiet and persua-
sive personality which centers attention
unceasingly on him.
THE MOVING PICTURE WORLD
Mary MacLaren Film Ready.
Carl Laemmle, president of Universal,
announces the completion of the newest
Mary MacLaren screen drama produced
under the tentative title of "Woman's
Place." This new Special Attraction con-
tains tragedy tinged with humor, and is
a pictured modernistic argument against
many old time beliefs.
In "Woman's Place," Miss MacLaren is
cast as the prettiest of five daughters of
a poor newspaper editor, who is a tyrant
in his home.
The drama is one that should remain
long in the minds of the playgoers, and
the supporting cast includes Thurston
Hall, Johnnie Cook, John Mackay, and
Ethel Ritchie. The picture is in six reels,
and was directed by Paul Powell, and
was written by Elmer Ellsworth. The
release date will be announced later.
Close Big Contracts for Semon Comedies.
Evidence of the growing popularity of
Vltagraph's "Big V" Special comedies is
contained in the acquisition of these com-
edies by J. C. Brady, of Toronto; A. G.
Talbot, of Denver, and J. de Alarcon, of
El Paso, Juar.ez and Chihuahua. Mr.
Brady, who owns the Madison Theatre, in
Toronto, is president of the Ontario Exhib-
itors' Protective Association. Mr. Talbot
owns the American Theatre, one of the
best in Denver, and Mr. de Alarcon con-
trols six theatres in the three cities in
which he operates. All these men came
to New York City to personally close
contracts for the series as well as for
other Vitagraph units.
D. J. Selznick
New England manager for Select.
Gladys Leslie to Star
in Strong Crook Picture
THE middle of June will see a new
Gladys Leslie photoplay. It will be
a picture version of one of the most
popular magazine stories of recent vint-
age— namely, "Too Many Crooks," which
was published in All-Story Weekly.
E. J. Rath is the author. It is an in-
geniously contrived yarn dealing with the
daring search for local color by a young
woman playwright who becomes imbued
with an ambition to write a crook play
right down to fact, after having view a
performance of one of those overdrawn
plays of that sort often seen on the stage.
Therefore she consults a lawyer friend
who promises to deftly introduce a few
crooks into an exclusive house party
which she is arranging.
Gladys Leslie and Jean Paige are seen
in the principal female roles, with Huntley
Gordon as the master crook who was not
at all crooked. Other Vitagraph favorite
in the cast include Anders Randolf and T.
J. McCrane, aside of which there are James
Dent, Cecil Chichester, George O'Donnell,
John T. Wade and James Gaylore.
The picture will be directed by Ralph
Ince.
May 31, 1919
De Luxe Catalogue Edition
of Goldwynner a Beauty
ADE LUXE catalogue edition of the
Goldwynner, the exhibitor house
organ published by Goldwyn, is now
in circulation among more than 17,000 ex-
hibitors of the United States and Canada.
The catalogue edition, designed and
edited to give the trade concise facts and
news on the entire Goldwyn output made
and released to June 1, inclusive, embodies
the titles, authorship, direction, cast, reel-
age and descriptive stories on Goldw^yn
star series production, "twenty-six" Gold-
wyn pictures, Louis Bennison star series
of Western dramas, Capitol comedies star-
ring "Smiling Bill" Parsons and Mr. and
Mrs. Carter DeHaven, the Ford Educa-
tional Weekly and the Goldwyn extra re-
leases. •
Numbering twelve pages and produced
in colors, with beautiful art decorative
effects, the new catalogue is one of the
most unusual and elaborate editions yet
published, and, so far as can be determined,
is the industry's first catalogue tabulat-
ing and describing the entire output re-
leased by an individual producing and
distributing corporation.
Service Manager Hunt Stromberg com-
piled and edited the catalogue in response
to an exceptionally large number of in-
quiries received from exhibitors.
Books GarHon Film Through South.
Charles F. Schwerln, who bought the
Southern territory on Harry I. Garson's
production, "The Unpardonable Sin," re-
turned this week from a trip covering
the important cities In this territory and
reports that he has closed for the fol-
lowing bookings:
Six days at the Savannah Theatre,
Savannah, Ga.; three days at the Grand,
Augusta; three days at Opera House, Co-
'lumbus, Ga.; four at the Strand, Birming-
ham, Ala.; twelve days at the Criterion,
Atlanta; five days at the Crown, Mobile,
Ala.; five days at the Colonial, Richmond,
and five days at the Wells Theatre,
Norfolk.
Plan Big Campaign on Willard Picture.
A national advertising campaign which
is to include large space in newspapers,
thousands of 24-sheet stands and various
other media will be employed by the Con-
tinental Pictures Corporation to introduce
Jess Willard, champion heavyweight boxer
of the world, to the motion picture fans
of the country.
The Continental Pictures Corporation
will pay for the newspaper advertising,
the posting and such other items as may
be necessary to put its production over
in a big way. The company has already
started work on its 24 sheets, newspaper
ads and other accessories that are to be
used in this campaign.
Norma Talmadge Leaves for Florida.
The exteriors for "By Right of Con-
quest," the story by Arthur Hornblow on
which Norma Talmadge is now at work,
will be made in Florida. Norma Talmadge,
Director Edward Jose, Natalie Talmadge,
who will make her screen debut in this
film; Wyndham Standing, Garreth Hughes,
Charles Gerard, Hedda Hopper and Claire
Whitney, also a staff of carpenters and
a large crew of electricians who are tak-
ing with them thousands of feet of cables
to erect among other things a scene on a
desert island, with huts designed by Miss
Talmadge's technical director, William H.
Reineck, left for Miami, Tuesday, May 20.
The company will be gone two weeks.
Pe«k Novel for Peggy Hyland.
A genuinely novel story, with original
turns of plot and spirited action, has
been writen by Charles Mortimer Peck
and purchased by William Fox for pro-
duction as a Peggy Hyland photoplay.
In this William Fox production Peggy
Hyland plays the role of Patricia Hilton,
daughter or a rich and aristocratic family.
In the cast supporting Peggy Hyland
are Harry Hilllard, Molly McConnell, Mrs.
Jack Mulhall, William Elmer, Edwin Booth
Tilton and Edwara Jobson.
Selznick Erects Big Electric Sign.
Myron Selznick announces that in ac-
cordance with its policy of exploiting Selz-
nick stars by way of electric signs, as
well as by many other mediums, the Selz-
nick Pictures Corporation has erected a
big electric sign at Forty-second street
and Broadway to blaze forth the name of
Elaine Hammerstein to New York's
millions. This sign is one of the most
attractive on the thoroughfare.
Selznick is a firm believer in the effec-
tiveness of electric signs, and is planning
and putting into actual operation an elec-
tric sign campaign throughout the coun-
try on a large scale.
Charlotte Mcrriam in Mornn Comedies.
Charlotte Merriam, who played opposite
Pete Morrison, one of Universal's Western
stars, in several of his two-reel dramas,
has been given parts in the Lyons-Moran
comedies. Miss Merriam is well suited
to heavy parts in comedies. She will
divide feminine honors in the comedies
with Mildred Moore.
Universal Buys Bennett Drama.
Universal announces the purchase of
the Frederick Bennett two-reel Western
drama, "Five Thousand Dollars Reward."
This is said to be one of the best Western
stories ever written for screen production,
and will be produced under the direction
of George Holt. Pete Morrison, Universal's
Western star, and Magda Lane will have
the leading roles in this new pro-
duction.
May 31, 1919
THE MOVING PICTURE WORLD
1391
REVIEWS AND ADVERTISING AIDS (Continued)
acter study as Grocer Jarvis is capital,
and Augustus Phillips does good work
as the village bad man. The mob of
boys used in the picture is lifelike, and
contributes not a little to its success.
The production is uniformly excellent.
Cast.
The Rev. Sam Webster Bert Lytell
Dorothy Stedman Alice Lake
Grocer Stedman Joseph Kilgour
Grocer Jarvis Edward Connelly
Mr. Jones Augustus Phillips
Mr. Blake Howard Crampton
Mr. Billings Seymour Rose
csmith «?isters . . ^ ■*-"'=® Nowland
Smith Sisters ^ Mother Anderson
Story by Frederick Orin Bartlett.
Scenario by George D. Baker.
Directed by George D. Baker.
The Story.
"The Lion's Den" tells of a young min-
ister in a small town, who is determined
to awaken his congregation and the rest
of inhabitants to their duty toward the
boys of the village. A tour of inspection
has shown him that the youngsters hang
around the pool room and hear conversa-
tion from the men that will do them no
good. He determines to start a boys' club,
and tries to raise the necessary funds
from the well-to-do members of his
church. The scheme is a failure. The
richest man in his congregation is the
father of Dorothy Stedman, a young
w^oman he greatly admires. Stedman
keeps a grocery store — and a tight fist
on his money. Finding it will take five
thousand dollars to equip the club with
a home and its furnishings, the minister
goes to Stedman and asks him to sub-
scribe half of the amount. The grocer
writes out a check for twenty-five dol-
lars. The minister refuses it, and turns
to a more practical method.
Stedman's way of doing business is
driving his rival to the wall. This man's
name is Jarvis. The minister goes to
him with an offer to become his partner,
put in enough money, re-stock the store,
and help him run it. He also explains
that his share of the profits is to go to
the boys' club, and that he will enlist
the members in the scheme. As soon as
they know^ that all of the custom they
bring to the store will help build the
clubhouse, they will work their best for
the new firm. There are strong objec-
tions from many quarters when it is
learned that the Rev. Sam Webster
preaches on Sunday and runs a grocery
store on weekdays.
Stedman, who finds his business slip-
ping away from him, forces the minister
out of his pulpit. Dorothy at once sides
with the minister, and lets him know that
she doesn't care how soon she becomes
his wife. Stedman is won over to the
minister and the boys' cause, after his
store has been set on fire by a rascally
clerk, and his own life and his property
saved by the youngsters, led by their
champion. When the clubhouse is opened,
it is the scene of the minister's marriage
to Dorothy.
Program and Advertising Phrases: Human
and Appealing Story of the Plucky
Fight of a Young Minister in a Small
Town Against Overwhelming Odds.
How a Clever Young Minister "Fought
Fire With Fire" and Won Over His
Most Bitter Opponent by Going Into
Business Against Him.
The Story of a Clergyman Who Became
a Groceryman on Weekdays to Secure
Funds to Help the Boys of His Parish,
and the Remarkable Outcome of His,
Experiment.
Advertising Angles: Play up the star,
but tell of the other favorites in the cast.
Play them all up. Then tell that this is
from a well known Saturday Evening
Post story, telling sufficient of the plot
to recall the idea to the reader. Hook
up with the groceries for window show-
ings of stills with cards inviting the
passer by to "See the Church Grocery in
The Lion's Den at (house and date)."
If you have a live young minister in
your town you might arrange with him
to clerk in some grocery for a per-
centage of his sales, to be applied to some
church fund, then add that you will give
ten per cent, of your receipts for the
same purpose. It will be enough of an
advertisement to permit you to pay the
percentage out of your velvet.
Advertising Aids: Two each one, three
and six-sheets. Press sheet. Filler sheet.
Ten-minute novel. Slide. Heralds. Lobby
displays, 8x10 sepia, 11x14 sepia, 22x28
colored. Cuts.
Released May 19.
Sessue Hayakawa
Thinks seriously about forgiving anyone
for "His Debt."
"His Debt"
Robertson-Cole Production of Merit
Features Sessue Hayakawa in
Heroic Role.
Reviewed by Margaret I. MacDonald.
IN THE Robertson-Cole five-part pro-
duction, "His Debt," for the Ex-
hibitors Mutual Program, Sessue
Hayakawa plays a role considerably
different in character from any in which
he has been seen. He gives a pleas-
ing and unusual portrayal of the pro-
prietor of a house of chance, and is
noticeably successful in depicting the
various moods common to the particular
type which he represents.
Several technical errors occur in the
course of the picture, which, fortunately,
are of trifling significance. One of the
characters which stands out strongly,
and which is given an excellent por-
trayal by Francis J. MacDonald is that
of Blair Whitcomb, a young man whose
prospects are wrecked by the lure of
gambling and strong drink. Jane Novak,
in the feminine lead, is also worthy of
special comment for her attractive work.
The picture is rich in artistic settings;
and the action, somewhat slow at the
beginning, gains speed and suspense as
it progresses. It is a picture, that the
public will like, containing enough of
adventure and melodrama, and sufficient
of the romantic element to please the
average individual.
Cast.
Goro Moriyama Sessue Hayakawa
Gloria Manning Jane Novak
Blair Whitcomb Francis J. MacDonald
J. P. Manning Fred Montague
Story by Leo Jefferson.
Scenario by Frances Ginhan.
Directed by William Worthington.
The Story.
The story of "His Debt" draws atten-
tion again to race barriers, without un-
duly emphasizing this angle. Goro Mori-
yama, a young Japanese owner of a
gambling house in an American city, be-
lieves in the "square deal," and also fol-
lows the plan of giving to the poor the
money collected from the rich. His house
is frequented by a young man of wealth,
Blair Whitcomb, who is engaged to a
beautiful young daughter of a home of
wealth and honor. Whitcomb, who is In
the habit of coming to Moriyama's house
under the influence of liquor, finally loses
all he has. In a moment of anger, he
hands over to Moriyama, as the result of
a lost wager, a check for ten thousand
dollars, which his bank refuses on the
ground of insuflncient funds.
To revenge himself on Moriyama for
expelling him from the gambling house,
Whitcomb shoots at him through the
window of his private apartment, and
lodges a bullet in his body which almost
causes his death. Whitcomb's sweet-
heart, returning to her profession of
nurse, happens to be put in charge of
Moriyama's case, knowing nothing of the
unhappy relations between Moriyama and
Whitcomb.
Moriyama falls in love with her; and
when he is about to avenge himself on
Whitcomb by giving him up to the police,
the girl Intervenes, and her plea for her
lover is granted, the Japanese failing to
identify Whitcomb as his would-be mur-
derer.
Program and Advertising Phrases: Sessue
Hayakawa, Famous Japanese Actor
Presented in a New Type of Character.
Adventure, Melodrama and Romance
Skillfully Blended in Entertaining
Story of Japanese Character.
Interesting and Unusual Story of Self-
sacrifice by a Japanese for the Sake
of the Woman He Loves.
Famous Japanese Actor in Role of a
Gambler Who Adopts Unusual Method
of Squaring "His Debt."
Advertising Angles: Play up Hayakawa
and give mention to Jane Novak. Play
up the story, bearing heavily upon Mori-
yama's love for Gloria. Stop as he tells
Blair that he knows who fired the shot,
(Continued on page 1393)
'EVERYBODY'S
BUSINESS"
1392
THE MOVING PICTURE WORLD
May 31, 1919
Robertson -Cole Has Big Productions for Summer
THE various producing units of the
Robertson-Cole Company, division of
films, are bending every effort to
fulfill the promises of the parent organiza-
tion to give exhibitors during the ap-
proaching summer months some of the
finest types of photoplays as a bulwark
against the customary poor hot season
business.
Four pictures are now in the course of
construction in California. The great out-
doors furnish the locale for three of the
attractions under w^ay.
Sessue Hayakawa is working on "The
Gray Horizon."
"Bare-Fisted Gallagher," the next Wil-
liam Desmond picture, is being filmed by
Jesse D. Hampton in a picturesque but
remote section of the San Gabriel Canyon
under the direction of Joseph J. Franz.
Billie Rhodes' "In Search of Arcady,"
another attraction which breathes of the
romantic country of the Far West, has
been virtually completed.
Bessie Barriscale, starring in her own
productions, is now filming "Tangled
Threads," which will be her next issue.
"The Gray Horizon" has as its back-
ground the splendor of the Sierra Nevada
Mountains. The entire setting of the pic-
ture is in the hills, and every advantage
has been taken of the extraordinary light
and cloud formations that occur over these
beautiful mountains.
To get the desired effects in some of the
scenes the entire company had to be trans-
ported by mule packs through the narrow
mountain trails to an elevation of nearly
5,000 feet. It is at this height in the
early hours of the morning that the cloud
banks are found, and it was the good
fortune of the Haworth players to get
the one scene that was so necessary to
convey the full meaning of the name of
the story.
William Worthington is the director,
while Clifford Howard wrote the piece.
"Bare-Fisted Gallagher" was especially
written for Desmond by William Parker.
The San Gabriel Canyon, where the Des-
mond company is camped, w^as reached
only after a long automobile journey from
Los Angeles, and nearly an eighteen-mile
mule ride into the mountains.
The cast is a small but excellent one.
Frank Lanning, widely known as a heavy,
and little Agnes (Brownie )Vernon are the
players who are featured in the Desmond
support.
M. B. Havey, head of the scenario staff
of B. B. Features, is author of "Tangled
Threads." Fred Myton made the screen
version.
In the cast are Rosemary Theby, Nigel
Barrie, Henry Kolker, Thomas Holding,
Ben Alexander and Mary Jane Irving.
"In Search of Arcady" is the story of an
American girl who is bored to death by
titled personages in search of her hand,
and who runs aw^ay to adopt the gypsy
mode of living to avoid their pursuit.
Reports from Middle-West
Show "Destiny" Going Big
REPORTS from the middle West show
that the new Jewel picture, "Des-
tiny," is being received by the exhib-
itors as a sequel to "The Heart of Human-
ity" as far as the success is concerned.
Six of the large Chicago theatres have
booked the picture. "Destiny" was shown
as a pre-release at the 20th Century
Theatre in May, and is booked for a return
engagement In June. It was shown for
six days as a pre-release picture at the
Chicago Casino, and it is reported that the
box-offlce receipts were much above the
average. Other Chicago houses which
have booked the production are the Vista,
Harper, the Hamlin and the Lubllner and
Trlnz Theatre.
Others of the big theatres of the middle
West which have booked the film for an
early showing In June are the Castle, at
Bloomington, 111.; the Empress and Col-
umbia, at Peoria, 111.; the Park, the Cham-
paign, 111.; the Art Theatre, at Gary, Ind.;
the La Salle, at South Bend, Ind., and the
Colonial, at Joliet, 111. A prerelease show-
ing of the picture at the Majestic Theatre,
in Tulsa, Okla., proved a great success,
and it is booked for one week at the
Lyceum, at Winnipeg, Can.
Among the players supporting Dorothy
Phillips are William Stowell, Harry Hil-
liard. Stanhope Wheatcraft, Walt Whit-
man, Gertrude Astor, and Allan Sears.
Marion Davies Working on "April Folly."
Work on Marion Davies' latest starring
vehicle, "April Folly," is well under way
in the Biograph Studio, where the star
and a large company is working on the
screened version of Cynthia Stockley's
novel of the same name.
Conway Tearle plays opposite Miss
Davies, and Esther Marshall is seen to
advantage in the early part of the story.
Miss Davies is cast in an almost dual
role, playing in the early part of the story
a secret service sleuth and changing
places later with the petted daughter of
an aristocratic Earl.
Many of the scenes in the film are being
shot aboard a transatlantic steamer.
Author Earle Snell Gets
High Praise from Middleton
GEORGE MIDDLETON, who produced
all of Beatriz Michelena's past suc-
cesses, considers "Just Squaw," which
Robertson-Cole will release through Ex-
hibitors Mutual, the greatest story she
has yet appeared in. As among her past
successes are numbered "Salomy Jane," by
Bret Harte; "Mignon," by Goethe; "Salva-
tion Nell," by Edward Sheldon; "The Un-
written Law," by Edwin Milton Royal;
"The Woman Who Dared," by C. N. and
A. M. Williamson, this statement of Mr.
Middleton's is a high compliment to Earle
Snell, the author of "Just Squaw."
Earle Snell was born in California, and
has made a painstaking study of life as
it was in that state in the early days. The
result is shown in his stories. He presents
his ideas along entirely original lines,
according to Mr. Middleton. His scenarios
are full of action, suspense and wonderful
climaxes.
Earle Snell has been associated with
Miss Michelena since she entered pictures,
and he has devoted his time to cutting,
assembling and titling productions, as well
as to writing.
Mr. Snell also wrote Miss Michelena's
coming release, "The Dead Line." Another
work of his is "The Busher," a baseball
story written for Charles Ray. This will
be produced and released shortly. Dur-
ing the past year Mr. Snell has given a
course in scenario writing at the Uni-
versity of California, and it has been one
of the best attended and most successful
courses held at the university.
First Capellani Picture
To Be Released June 22
ALBERT CAPELLANI will inaugurate
his advent into the ranks of inde-
pendent producers on June 22, the
day that has been scheduled for the re-
lease of "Oh Boy," the first subject to be
made by the recently organized Albert
Capellani Productions, Inc. "Oh Boy" will
also be the first of a series of special fea-
tures in which Creighton Hale and June
Caprice ■will be co-starred under the ban-
ner of the Albert Capellani Productions,
Inc., and will be released through Pathe
Exchange, Inc. Final laboratory work on
the production, which is the first "Filmus-
ical Comedy" to be shown on the screen,
has been completed, and it is expected
that prints will be available for showings
at the Pathe branches within a week.
"Oh Boy" is adapted from the musical
comedy hit of the same name ■which ■was
originally presented at the Princess Thea-
tre, New York, ■where it played for over
sixteen months. The picture was pro-
duced under the personal direction of Al-
bert Capellani.
"Oh Boy" lays claim to being that rare
thing in motion picture — a production of
a purely farcical nature entirely devoid of
incidents bearing even a remote resem-
blance to melodrama. By clevely blending
incidents of a romantic nature with a
series of highly amusing farcical situa-
tions. Director Capellani has succeeded
without the aid of any sinister or dra-
matic element in registering a swiftly
moving and highly diverting light comedy
that embodies all the qualities of popular
appeal.
An excellent and timely advertising
angle is afforded exhibitors in the ne^w
"Filmusical Comedy" by the introduction
of a number of episodes in w^hich prohi-
bition figures. In fact, it is prohibition
that starts all the trouble, for his royal
muchness, Judge Carter, is a confirmed
opponent of the demon rum.
The cast is headed by Creighton Hale
and June Caprice. The supporting com-
pany includes Flora Finch, Zena Keefe,
W. H. Thompson, Joseph Conyers, Grace
Reals and Maurice Bennet Flynn.
Earle Snell.
Goldwyn Soon to Release
"The City of Comrades"
BASIL KING'S new novel, "The City of
Comrades," and shortly to be released
in picture form by Goldwyn with
Tom Moore as the central player, brings
to the screen a new realism of a man's
redemption by love. The romanticism and
unwillingness to see life as it actually is
that seems to pervade most screen dramas
is here scrupulously pushed aside. The
result is a picture that is startling by its
verity, its amazing Insight into what
actually goes on Inside the soul of a
real man when by ineritia and tempta-
tion he has been brought to the brink of
ruin, and by love and his own power of
will he draws himself back to self respect.
"The City of Comrades" is a story of
the new feeling of brotherhood that has
grown out of the war, a gripping narra-
tive of the rise of a young man of family
from degradation to accomplishment and
a beautiful woman's love by the aid of
men who had suffered and fallen even as
he had.
Mav 31, 1919
THE MOVING PICTURE WORLD
1393
REVIEWS AND ADVERTISING AIDS (Continued)
then ask how a Japanese would act. Get
them interested in the outcome and they
will attend to verify their guesses. Boom
the star above the play.
Advertising Aids: One each one, three
and six sheets. Banner unmounted. One,
two and three column cuts and mats.
Lobby displays, 11x14, 22x28. Slides. Press
sheet.
"The Home Town Girl"
Paramount Presents Vivian Martin in
a Story of Woman's Loyalty
and Faith.
Reviewed by Louis Reeves Harrison.
THE story of a brave young girl's
constancy under trying circum-
stances; of the splendid stimulus
she gives to the man she loves, urging
him on to finer achievement, helping
him when he stumbles and falls, "The
Home Town Girl" depicts a type de-
lightful in itself and most consistently
that of the bright American girl of
today. Vivian Martin types the role
admirably and plays it with both in-
telligence and feeling, yet without emo-
tional exaggeration. Her support is
good throughout, particularly in the
minor roles of the old business men
the heroine encounters in her adven-
tures.
The settings are unusually varied and
so in harmony with the mood of the
story that the picture must be set down
as a very attractive addition to almost
any program, but particularly of home
towns. This Paramount product, while
not intense, is clean, wholesome, and
eminently suited to presentation.
Cast.
Nell Fanshawe Vivian Martin
John Stanley Ralph Graves
Frank Willis Lee Phelps
Nan Powderly Carmen Phillips
Steve Rjitling Stanhope Wheatcroft
Peter Jellaby Herbert Standing
Mr. Fanshawe Pietro Sosso
Mrs. Fanshawe Edythe Chapman
Ryder Brothers William Courtwrlght
Manager Thomas Persse
Story by Oscar Graves.
Scenario by Edith Kennedy.
Directed by Robert G. Vignola.
The Story.
Nell Fanshawe is a home town girl of
the plucky American sort, who knows her
own mind, and when she selects John
Ryder, a soda-water clerk, from among
her many admirers in the town, she spurs
him to seek a larger field. He finds it
in the form of Jellaby and Co., art an-
tiques. New York, and rapidly makes good
by attaching a pretty little story to each
object of art he sells. He is on the point
of large advancement, when a clerk he
replaced tempts him into a poker game,
where he loses $300 of the firm's money.
He writes to his sweetheart and the
firm that his pocket was picked, and
vanishes with the intention of making
good.
Nell becomes disturbed about him, goes
to Jellaby and Co., and finds employment.
Day by day she frequents soda fountains
in the city hoping to trace Ryder, and does
so when he remits a small sum on ac-
count of his defalcation to the firm. She
is so deeply in earnest that she im-
presses Jellaby with John's honesty, then
her own love falters when she finds him
and discovers also that he has lied. She
braves it out to the end, however, for-
giving him in her compassion, and re-
establishing him where there is promise
of great happiness for both.
This is Universal
Anniversary Month
National Electric
Ticket Register Co.
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NATIONAL ELECTRIC
TICKET REGISTER COMPANT
1511 North Broulwo
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THE ARGUS LAMP & APPLIANCE CO
Manufacturers of
Argus-Sheck Universal Adapters
for Mazda Lamp Projection and
Argus Crystal Bead Screens
Write for catalog. CLEVELAND, O.
Tran^^rteR
Automatically snppUea only such yoltafe as
arc reqiilres. No waste of current In ballast.
HERTNER ELECTRIC CO,
West 114th Street. (^ereUn4. OWa
AMERICAN
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(Trade Mark ntgiaUx^)
The Musical IVfarTcl Write for Catalerae
AMERICAN PHOTO PLAYER CO.
«2 West 45th Street New York City
For the fnlleit and latest »ws ef the ■•▼•
inc picture indnstir 1b Great Britain amd
Europe — for aatherltatlTe artielcs hj laad-
Inc British technical men — fer brUUamt and
strictly impartial eritieisBs •/ all tlaa,
read
THE BIOSCOPE
The Leadinc British Trade Jsamal ■with am
Intematienal Clrcolatlen
85 Shaftesbury AreiiHe, L*b4»m, W.
Specimen •■ Aypllcatlen
EXfflBITORS
If Toa want a real jtctar* organist or ptaalst,
write OS. Bndoned ku Mcisst nhlUtors Bast and
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PROFESSIONAL SCHOOL
of PICTURE PLAYING
strand Thaatrs Lss Aii«eln
Program antl Advertising Phrases; Vivian
Martin in a Charming Story of a
AVoman's Loyalty and Faith Under
Trying Circumstances.
How a Girl's Devotion and Help In-
spired the Man She Loves to Deeds
of Greater Achievement.
Clean, Wholesome and Satisfying Story
of a "Home Town Girl" Whose Faith
in Her Sweetheart Never Faltered.
The Story of a Man Who Yielded to
Temptation But Was Saved From
Ruin by the Love of the "Home
Town Girl" Who Never Lost Faith
in Him.
Advertising Angles: Tell that this story
is from the story "You Just Can't Wait."
Tell the story of how John comes to
lose the $300 and leave the rest to the
imagination. Try "Do you play poker?"
for a catchphrase, and "Don't play poker"
for another. You can hang all of your
advertising on the poker game and its
results and keep interest up.
Advertising .Vids: Two each one, three
and six sheets. One 24-sheet. Lobby dis-
plays, 8x10, 11x14 and 22x28. Cuts from
one to three colums on star and produc-
tion. .Advertising lay-out mats. Slides.
Press book.
"The Sleeping Lion"
Monroe Salisbury Makes Good as East
Side Italian in Universal Special.
Reviewed by Margaret I. MacDonald.
THE Universal Six-part Special At-
traction, "The Sleeping Lion," is
a production that stands easily on
its own merits. It is rich in human
interest and has plenty of stirring ac-
tion such as is characteristic of the
best type of Western dramas. The story
interest is strong, with the ennobling
influence of child life uppermost. Mon-
roe Salisbury, in the role of a kind-
hearted Italian potter, wins the sym-
pathy of the spectator in the beginning,
and holds it to the end. His portrayal
of the Italian role is excellent.
Howard Hickman, whose work as a
screen villain never fails to compel ad-
miration, sustains his reputation in the
role of the town gambler and head of
an unscrupulous gang. His associates,
composed of well-chosen types, are im-
personated by players of ability. The
Western, and especially the saloon at-
mosphere, is good.
Rupert Julian, as director, has ac-
quitted himself well; and the result of
his work is a Western drama of un-
usually entertaining qualities. Last but
not least is the boy actor, whose fin-
ished performance is one of the picture's
most pleasing features. Rhea Mitchell
is excellent.
Cast.
Tony Monroe Salisbury
Carlotta Alice Elliot
Carlotta's Father Sydney Franklin
Carlotta's Mother Marion Skinner
The Boy Pat Moore
Kate Billings Rhea Mitchell
Girl's Father Alfred Allen
Durant Herschal Mayall
Story by Bernard McCormick.
Directed by Rupert Julian.
The Story.
A kind-hearted Italian potter shares the
center of the stage, in "The Sleeping
Lion," with an Italian newsboy, whom he
adopts out of sympathy for his neglected
condition. The potter, with the thousand
dollars he has saved, takes the boy with
(Continued on page 1395)
.94
THE MOVING PICTUkE WORLD
May 31, 1919
Full Speed Ahead Is the
Word at Universal City
IT is hard to believe, but it is a fact,
that fourteen directors were shouting
through the megaphones directing pic-
tures at Universal City, during the latter
part of last week and the first part of
the present week. These activities repre-
sent productions from one-reel comedies
to multiple reel super-productions.
Crowds aggregating more than one
thousand have been on the plots at one
time, all of the crowds appearing in the
spectacular scenes of "The Right to
Happiness," in which Dorothy Phillips is
starring in a dual role. It is being di-
rected by Allen Holubar.
AVkat the Companies Are Doing.
Harry Carey and his company have
returned from a visit to Arizona, where
several good Western shots were made,
and are now proceeding with his newest
vehicle, "A Man of Peace."
Two of the larger productions are Hear-
ing completion, with every evidence that
they will be among the best pictures the
stars have made. Lynn Reynolds is hoot-
ing the final scenes on "A Little Brother
of the Rich," which has an all star cast
headed by Frank Mayo. The picture is
the screen adaption of the Joseph Medill
Patterson novel of that name.
The Alpine picture being produced under
the direction of the star-author-director,
Eric Von Stroheim, is now receiving the
finishing touches.
Hedda Nova has about finished the first
half of "The Spitfire of Seville," which
George Seigmann is producing.
Mary MacLaren and her supporting com-
pany have left for San Francisco to take
the exterior scenes for "The Petal on the
Current," the story which was written
by Fannie Hurst.
Something: in Serial Line.
Marie Walcamp, star of many Universal
serials, has already started work on the
first of the "Tempest Cody" Western pic-
tures, with Jacques Jaccard as the di-
rector. After completing this series, she
will start on a new serial.
James J. Corbett is working in the
thirteenth episode of "The Midnight Man."
"Crashing Through" is the tentative
title of the latest Pete Morrison two-reel
Western, and in which he is now making
several of the fighting scenes.
All of the comedy companies are going
in full force.
Use Throwaways to Advertise Film.
An interesting throwaway was used by
the management of the Lincoln Theatre,
of Rochester, N. Y., to advertise the show-
ing of "Cleopatra."
This piece of advertisin,g matter is
fourteen inches by eleven, and is printed
in blue ink on white paper. A portrait
cut of Theda Bara four inches square is
used on the right center of the sheet.
The flyer is made timely by the heading,
which reads: "Kinogram News Every
Tuesday and Friday. News That Is News."
Following these two lines of the theatre
in large type, and the announcement of
the date of the showing. The copy used
is very brief, and reads:
"Cleopatra, the Siren of the Nile. A
work of historical art produced with
lavlshness and splendor. Due to the cost
of this production all admissions will be
at the regular adult prices."
"The Vnurper" Appeals to Canadians.
Canadian bookings were a feature of
business done on the score of "The
Usurper" by Vitagraph last week. The
play appealed peculiarly to many English-
men resident in the Dominion on account
of Its British atmosphere. Aside of a
preamble laid on American soil, the play
revolves about an English estate, and it is
an ivy-covered castle in Surrey. Earle
Williams Is the star.
"To Our Dynamo— J. D. Williams"
It the toast on this cup, presented by the
First National Sales Club to "J. D.,"
manager of the Circuit.
All-Star Cast Completed
for Next Blackton Film
THOUGH no definite news is yet avail-
able regarding the title and theme
of the sensational super-feature J.
Stuart Blackton is now producing at his
own studios in Brooklyn, it is announced
that the story of the production is an
original one, writen by Commodore Black-
ton himself. The continuity is the col-
laborative work of Commodore Blackton
and Stanley Olmstead, newspaper man and
author of scenario and magazine stories.
This new Blackton picture has been
under way for about two weeks with an
all-star cast interpreting the many prin-
cipal roles. The cast is probably the
strongest ever assembled by the producer.
The featured names are Sylvia Breamer
and Robert Gordon. Fanny Rice, the well-
known comedienne of farce, musical
comedy and vaudeville, resumes her pro-
fessional career after several years' re-
tirement by making her screen debut in
this new Blackton production. Eddie
Dunn, Gus Alexander, Julia Swayne
Gordon, Van Dyke Brooke, Louis Dean
and Leo Delaney, all Vitagraph favorites,
renew former successful affiliations with
Mr. Blackton in the new production, and
Charles and Violet Blackton, the pro-
ducer's children, again appear to advan-
tage as two tenement kiddies. Madame
Barry, a Russian actress, makes her debut
on the American screen, and Alia Peroff,
Richard Milasch and Jay Strong complete
the list. Jack Martin is again assisting
the producer.
"Thin lee" Has Strongr Cast.
A small but effective cast interprets
"Thin Ice," the play which Corporal Shan-
non Fife wrote for Corinne Grifllth as his
first after-war contribution to the screen.
"Thin Ice" will be released next week. It
is directed by Tom Mills. Foremost in its
cast are Charles Kent, Henry G. Sell, L.
Rogers Lytton, Eulalie Jensen and Jack
McLean.
Gladys Ilrorknell Making TSctv Picture.
Gladys Hrockweli has gone to a loca-
tion outside of Barstow, Cal., to make
scenes for her new William Fox play,
"Sadie," under the direction of Frank
Beal. Among those in the cast are Wil-
liam Scott, Richard Rosson, Harry Dun-
kinson, Irene Aldwyn, Walter Long and
Claire McDowell.
Barbara Castleton Has Big
Role in "Peg o' My Heart"
IN the cast of "Peg o' My Heart," which
William C. DeMille is now directing for
Paramount - Artcraft special release,
with Wanda Hawley in the title role and
Thomas Meighan as leading man, appears
Barbara Castleton enacting the part of
Helen Chichester, the haughty cousin
wliom Peg rescues from a serious indis-
cretion. The role is one of the most im-
portant in that it is a contrast to the
principal feminine figure and requires a
great deal of finesse.
Barbara Castleton was born in Arkansas,
and in her stage career was featured in
"It Pays to Advertise," w^hich w^ill soon
be placed into picture form with Bryant
AVashburn as star. She also played the
lead in "Madame Sherry," and on enter-
ing picture work appeared opposite Hobart
Henley. Later she was seen in many well
known photoplays, such as "Empty
Pockets," "A Daughter of the Gods." etc.
She was recently in the cast of "The Silver
King," a Paramount-Artcraft special, with
William Faversham.
The scenario for "Peg o' My Heart" was
written by Olga Printzlau.
Announces "Sahara" Ready
for Nationwide Pre-Release
J PARKER READ, JR.'S, big produc-
, tion, "Sahara," directed by Allen
Dwan and starring Louise Glaum, is
announced as ready for pre-release June 1
in the larger first-run theatres. The W.
W. Hodkinson Corporation has virtually
established a record in the speed with
which this G. Gardner Sullivan story has
been distributed to its branches, with all
accessories and exploitation aids prepared.
The laboratory work and the editing of
"Sahara" are of high quality, and the
original musical score provided by ex-
hibitors is the work of Dr. Hugo Reisen-
feld, the managing director of the Rlvoli
and Rialto theatres. New Tork, under
whose auspices the production had its first
and only trade showing recently at the
Rialto.
As a nneans of intensifying the exhibitor
salesmanship of "Sahara" in reaching the
public with the details of the production,
the Hodkinson Corporation has made all
of the advertising designs and layouts
that will be used in the trade press cam-
paign available to theatres everywhere.
This advertising is in harmony with the
lithographs, lobby photographs in colors
and special posters and other accessories.
Rothapfel Unit Booked by
Loew's New York Circuit
MARCUS LOEW has booked the Roth-
apfel Unit Program over his New
York circuit and in Loew's Stillman,
Cleveland, according to an announcement
made by P. E. Meyer, manager of the
New York branch of the Film Clearing
House, through which the Unit Program
is released by Frank G. Hall, vice-presi-
dent of the Rothapfel Picture Corporation.
With a contract from one of the lead-
ing exhibitors of Greater New York,
Marcus Loew, and requests coming into
the New York oflice of the Film Clearing
House from the big exhibitors throughout
the country, Mr. Hall and Mr. Rothapfel
feel that the Rothapfel Unit Program is
not only living up to but surpassing every
expectation.
Mr. Meyer places a great deal of the
credit for the numbers of bookings com-
ing into his oflflce to the advertising and
exploitation campaign arranged by Harry
P. Diggs and Hopp Hadley. The adver-
tising and publicity departments put forth
every effort to place this program before
the exhibitors and public, and the results
obtained have more than rewarded them
for their efforts, according to Mr. Meyer's
statement.
May 31, 1919 THE MOVING PICTURE WORLD 1395
REVIEWS AND ADVERTISING AIDS (Continued)
him and strikes out for the West to
realize his dream of owning- a ranch. In
the Western town, he comes in contact
with the saloon gang, and makes an enemy
of the town's chief gambler by refusing
to drink whiskey, and also by too free
an admiration of the gambler's sweetheart.
On the ranch, the boy and his bene-
factor live happily until, one evening,
■when the child's birthday is being cele-
brated by the eating of the first birthday
cake he has ever seen, and Tony, his
foster father, leaves him alone in the
house while he goes to bring a young
pig for a birthday present. While he is
gone, the gambler creeps up on the house
and shoots at a shadow which he sees
in the window, believing it to be Tony.
The child, stunned, but little injured,
soon recovers, and Tony, in the course
of events that follow gets his revenge,
and also the girl, who finally discovers
that she loves him and not the gambler.
Prosram and Advertising: Phrases: A
Story of Stirring Action Rich in
Human Interest.
Unusually Entertaining Western Drama
Starring Monroe Salisbury as an East
Side Italian.
Monroe Salisbury is Sympathetic Story
of a Big Hearted Italian in the Great
West.
How a Kindly But Ignorant Italian Con-
quers a Clever Western Bully Told in
Stirring Photodrama.
Advertising- Angles: Play up the fact
that in this play Salisbury plays the part
■of an Italian; a new line of work for
him. Play hard on this feature and work
the story angles in to follow. You can
get more interest in the assumption of
a new type of character than you can
with any other angle. Play up the char-
acter photographs and cuts, but tell in
all your displays that it is a gripping
AVestern drama, and not one of the more
familiar Mullberry Bend type.
Advertising Aids: One design each one,
three and six sheets. Stock one-sheet of
star. Colored and black-and-white lobby
displays. Slide. Heralds. Players' cuts
in three sizes. Scene cuts one and two
columns wide. Press book.
((
Pretty Smooth"
REVIEW of this production, together
with cast, story, and program and
advertising phrases on this pro-
duction, released by Universal Film
kMllliUillliiilllllllllllllllllllllllllllllllllllllllllllllllllllllll^
Manufacturing Company, were published
in our last issue. The folio-wing Adver-
tising Angles and Advertising Aids com-
plete our exhibitor's service on this
picture.
Advertisins An^iles: Play up the star
and offer it something new in crook
plays. Use such lines as "She didn't fear
for herself, but she wanted to keep the
man she loved from behind the bars, and
to save the girl the man determines to
go straight." "The penitentiary loomed
ahead, but they took the other path."
Work on this angle for your interrest.
Advertising .Vids: One design each one,
three and six-sheets. Stock one-sheet of
star. Colored and black-and-white lobby
displays. Slide. Heralds. Players' cuts
in three sizes. Scene cuts one and two
columns -wide. Press book.
"The Little Diplomat"
Five-Reel Diando-Pathe Subject Feat-
ures Baby Marie Osborne in
Comedy -Dram a.
Reviewed by Robert C. McElravy.
THERE are a number of good hu-
morous incidents and some fairly
strong dramatic moments in this
Baby Marie Osborne subject, "The Little
Diplomat," though the number as a
whole is uneven in construction and
mechanical in plot action. It will no
doubt please the many admirers of
Baby Marie, so far as her personal
work is concerned, and also that of the
colored boy. Sambo, but the story itself
does not hold particularly well.
The plot blends humorous action with
old-fashioned melodrama, in such a way
that the scenes fail to carry conviction
at certain vital points. The humor is
good, however, and the whitewashing
of Sambo is sure to create a great deal
of laughter.
Baby Marie appears to better ad-
vantage in simple, natural stories which
center more definitely about herself
than does this particular plot. The epi-
sode of the robbery, and in fact the
introduction of the crooks at the very
beginning, has a forced effect, and this
weakens the production as a whole con-
siderably. The cast is a proficient one.
but the development of the story is
weak.
Cast.
Little Marie Baby Marie Osborne
Mrs. Bradley West Lydia Knaught
Bradley West William Welsh
Trent Gordon Jack Connolly
Raymond Brownleigh Murdock
MacQuarrie
Hulda Velma Clay
Kendall . . .Al MacQuarrie
Phyllis Dare Betty Compson
The Story.
Little Marie is a French war orphan,
brought to this country for adoption. She
enters the home of Mr. and Mrs. Bradley
West, a c'nildless couple. Mrs. West loves
the child at once, but the husband Is
irritated by her presence. Marie plays
with a little colored boy until Hulda, the
new governess, is employed, and when
the latter raises objection, Marie white-
washes her little colored friend. In his
bathing tights, and introduces him to
a tea party, with startling results.
The new governess is a member of a
gang of crooks, who are planning to
rob West's safe. By the aid of Hulda
the chief crook, Brownleigh, enters the
house, and is inside the safe when Marie
steals downstairs in the night to recover
her lost doll. Marie locks the safe, with
Brownleigh inside, but Hulda opens It
again. At this moment Trent Gordon,
(Continued on page 131*0
This is Universal
Anniversary Month
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Saves you from 30% to 50% in postage, etc. Reaches all or
selected list of theatres in any territory. Includes name of
_ evhibitor ;is well as the theatre In address. A list <if pub-
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s exchanges lo.ikliig for features. Supply houses that are prop-
I— erly characterized as such. Producers -with address of studios,
laboratories and offices. Information in advance of theatres
being or to be built.
VV74
1 MOTION PICTURE DIRECTORY COMPANY
1 80 Fifth Avenue, New York Phone: Chelsea 3227
1 Addressing MuUigraphing Printing Typewriting
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MOVING PICTURE WORLD
.Vloving Picture Machine Patents My Specialty
PATENTS
William N. moore
PATENT ATTORNEY
LOAN AND TRUST BUILDING
WASHINGTON, D. C.
The first important step is to learn whether you can obtain a
patent. Please send sketch of your invention with $5.00 and I will
examine the patent records and mform you whether you are
entitled to a patent, the cost and manner of procedure.
Personal Attention
Established 25 Years
1396
THE MOVING PICrURE WORLD
May 31, 1919
Big
"U" Animal Comedies
Prove Hit on Broadway
As a proof of the drawing- power of
the Universal animal comedies, at-
tention is called to the fact that the
Strand Theatre on Broadway, New York,
showed the first of the series of comedies
during the week of May 18. The result
was that the audiences were more than
pleased, and Managing Director Joseph L.
Plunkett was so pleased with the showing
that he congratulated Universal on the
production. He offered the following let-
ter as a testimonial, addressing it to the
Universal exchange:
■' 'Monkey Stuff', your latest two-reel
comedy, which we are playing this week,
is in my estimation a distinct novelty, and
a sure fire success.
"At every performance it has gone big
with our audiences, who seem to appre-
ciate the novel way in which it was
handled. Please accept my heartiest con-
gratulations and best wishes for the
future success of these splendid comedies.
I am glad to have had the opportunity
of running them."
The new series of anima<l comedies
being produced at Universal City under
the direction of William S. Campbell are
scheduled to appear in the leading
theatres.
In the animal comedy shown at the
Strand, the first of the series, Caesar the
Lion, Joe the Monk, and Charley the
Elephant were in the leading roles. They
were assisted in their comic antics by
Harry Lorain, Phylis Allen, Beatrice Love-
joy, Harry Burns, and Lucile Smith.
William S. Campbell Is not only the
director of the comedies, but is the author
of the stories from which these famous
comedies are produced.
Morey's Latest Vitagraph
Accorded Big Reception
BEATING THE ODDS" received a big
reception when initially flashed on
the screen May 12 in the leading first-
run houses throughout the country.
In "Beating the Odds," Harry T. Morey
pictures the regeneration of a man long
the slave of conditions corrosive to one's
moral nature. One of the most startling
situations in modern cinema drama is cre-
ated when this man, at last free of the
taint of his past life. Is about to maj-ry a
young woman, pure and undefiled, and dis-
covers that his bride's father has chosen
as his second wife the worthless woman
he cast off.
From that point on the story develops
rapidly until a climax which robs one of
breath is reached.
Betty Blythe and Jean Paige are seen in
principal supporting roles. Others in the
cast are Eulalie Jensen, Charles Steven-
son, George Majeroni, Robert Gaillard,
Robert Mowbray and Frank Norcross.
The picture was directed by Paul Scar-
don.
Big Munition Works Is
Setting for "Yellow Eel"
ONE of the most unique settings ever
given a motion picture Is used in the
opening scenes of "The Yellow Eel,"
the new three-part McClure serial of
two-reel pictures, on which production
has started at Bridgeport. For the first
time since the outbreak of the war, the
government gave permission to the Mc-
Clure staff to film scenes in the interior
of a government munition factory in
full operation. Against this background
of shell-making machinery, the secrets of
which have heretofore been concealed,
some of the most exciting episodes in
the picture take place.
By special arrangement, free run of
the plant was given to Charles H. France,
director of "The Yellow Eel." For several
of the "shots" he used virtually the entire
personnel of the factory as "extras," num-
bering hundreds of men and women work-
ers, and making crowd scenes of exampled
inaquitude.
"The Yellow Eel" will be something
more than a red-blooded motion picture
serial of love and mystery. It will aim
to depict the romance and sacrifice behind
America's patriotic army of munition and
ordnance laborers who backed the soldiers
at the front with guns and shells. Through
the close co-operation of the government,
the McClure staff was able to get access
to the inside facts, so that, although the
story of "The Yellow Eel" is in fiction
form, the adventures which befall the
heroine, played by Alice Mann, are typical
of the daring feats performed to thwart
America's enemies at home.
Complete Studio Work on
Second Thomas-Raver Film
GEORGE IRVING, director of Four-Star
Pictures, announces the completion of
the newest Augustus Thomas picture
starring Leah Baird for W. W. Hodkin-
son distribution, the title of which will
shortly be announced.
While there has been a good deal of
mystery about the story, Harry Raver,
the producer, and Mr. Tliomas, both hav-
ing refused to disclose it so far, an idea
of the motif is to be had from some re-
cent manifestations inside and outside the
studio.
For instance, when the transport Fin-
land docked ten days ago it developed
that Irving and several prominent mem-
bers of the company had boarded the ship
at Quarantine and made pictures all the
way up the bay, while the "brass-hats"
looked on approvingly and the 3,500
soldiers aboard displayed delight.
Tiiere s another angle to the new pro-
duction which suggests the sort of action
it contains. More than 400 men partici-
pated in the big raid scene, where anar-
chist talkers incited the crowd to violence.
Percy Marmont.
After completing engagement in "The
Invisible Foe" cast will support
Alice Joyce In "Vengeance."
■'MiNlendinij; AVIdow" la New Paramount.
"Billeted," the play by T. Jennyson-
Jesse and H. M. Harwood, which Frances
Marlon adapted for Paramount presenta-
tion with Billie Hurkc as the star, has
been retitled "The Misleading Widow."
Work on Miss Burke's picture is prog-
ressing finely at the Fort Leo studio under
the direction of John S. Robertson. James
L. Crane was chosen as leading man.
Madge Evans
As she appears in "Home Wanted,"
World's feature, directed by
Tefft Johnson
"All Wrong" Is Ninth of
Pathe's Selected Pictures
NINTH in the list of Pathe's Extra
Selected Star Photoplays comes
Bryant Washburn in "All Wrong,"
a breezy comedy in five acts by Mildred
Considine, which will be released June 1.
It was produced by tlie Anderson-Brunton
Company from a scenario by Jack Cun-
ningham and was directed by William
Worthington and Raymond B. West.
There are many farcical situations con-
tained in the comedy, while at the same
time there is a certain amount of pathos
felt on behalf of the unsophisticated little
girl-wife, who obediently agrees to the
idealistic theories of the altruistic sales-
man she married. It is a unique plot
wherein the hero advances his theory of
"Unending Courtship," advocating the liv-
ing apart of man and wife, in order to,
as he says, "escape the contempt bred by
too close an association."
Numerous complications develop, some
of which resolve themselves into com-
promising situations of the most ludicrous
type, which, while being absolutely inno-
cent, have a prima facie aspect of being
quite the reverse.
In the supporting cast are Mildred Davis
as "Betty"; Helen Dunbar as "Mrs. Thomp-
son"; Charles Bennet, Fred Montague and
Marguerite Livingston.
Northern Drama for Madlaine Traverse.
A drama of the Canadian Nortliwest,
wherein a woman's soul is pitted against
the greed for gold, is now being filmed
with Madlaine Traverse as the star.
"Until Eternity" is the temporary title,
and both story and scenario were written
by Denison Clift. The picture is being
directed for William Fox by Harry
Millard.
In this drama of the Northern snows.
Miss Traverse enacts the role of Rose
LeBelle, Mother of Angela, a beautiful
girl, and wife of a timber prospector.
In the supporting cast are Frank Leigh,
Thomas Santshi, Beatrice Laplante, Minna
Provost and Jack Nelson. 'The exteriors
are particularly beautiful.
May 31, 1919 THE MOVING PICTURE WORLD 1397
REVIEWS AND ADVERTISING AIDS (Continued)
"NEWMAN" Brass
Frames and Rails
A FEW REASONS
why "NEWMAN"
METAL FRAMES
have been chosen
by all the big cir-
cuits and best class
of theatres.
1 — Because the con-
stant exposure to all
sorts of weather condi-
tions cannot affect
••NEWMAN" NON-
CORROSIVE METAI.
FRAMES.
2 — Because of their
richness in beauty and
design, they liven the
entrance and render ih9
lobby more invltlns
than any other kind of
frames.
3 — Because they will
outlast a dozen wood
frames. They are prac-
tically Un-WMT-OVt*
able.
INSIST ON THE NAME "NEWMAN"
WHEN BUYING FRAMES
Write for New 191S Catalogue
We manufacture the frame* in various flnlihet
which do not require polishing.
The Newman Mfg. Co.
ESTABLISHED 1882
717-19 Sycamore Street, Cincinnati, O.
68 W. Washingrton Street, Chicago, 111.
Canadian Representatiye — J. T. Malone, Bialto
Theatre Bldg. . Montreal, Canada.
Pacific Coast — G. A. MetcaUe, San Frandsoo. Cal.
Frames, Easels, Ralls, Grilles. Signs, Chopper*.
Kick Plates. Door Bar*
4 K. W. Electric Generating Set.
60 or !!• yo\Xa for stationary or portable
moving picture work and theatre light-
ing. Smooth, steady currcBt, no flicker.
Portable type with cooling radiator all
■elf -contained.
Send for Balletin No. 2<
Universal Motor Co.
OSHKOSH, wise.
THE CINEMA
NEWS AND PROPERTY GAZETTB
30 Gerrard Street
W. I. London, England
Haa the qaallty circnlatlon •t the trade
in Great Britain and the Domtnleoa.
All Official Notices and News frMn the
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Appointed by Agreement Dated 7]S[14
THE OFFICIAL ORGAN OP
THE CINEMATOGRAPH EXHIBITOFS' ASSOCI-
ATION OF OREAT BRITAIN & IRELAND, LTD.
West's nephew, returns home, and Marie
tells him ■what Is going on. Trent locks
Hulda in the safe and makes a prisoner
of Brownleigh.
There is a love story with Trent Gordon
and a pretty young neighbor, Phyllis
Dare, as the principals.
Progrram and Advertising Phrases: Baby
Marie Osborne as Star of Engaging
Photoplay.
Celebrated Child Actress in Highly En-
tertaining Story Combining Strong
Dramatic Situations With High-Class
Comedy.
Little Mary Sunshine as a French "War
Orphan Who Repays Kindness Shown
Her by Foiling the Crook's Plans and
Re-uniting Two Lovers.
Charming Baby Marie Again Plays
Pranks on Little Black Sambo That
Will Delight Children Both Young
and Old.
Advertlaingr Angles: Play up Baby Os-
borne and tell that in this story she is
seen as a little French orphan. You
can get a window hook up with a display
of pajamas with a large "Wear these
tonight for my sake," and a smaller,
"That is what Trent Gordon wrote Phyllis
Dare in 'The Little Diplomat,' and the
butler sent his pajamas instead of the
roses he intended. I't at the (house and
date)." Use photos for the lobby pull
and feature the name in your new^spaper
work.
.-idvertising: Aids: One sheet, three sheet,
six sheet, set of lobby photos, one and
two column star cuts and mats. 22x28
scene and star portraits, slide, music cue.
"A Rogue's Romance"
Vitagraph Picture With French Setting
and Earle Williams as Hero.
Reviewed by Hanford C. Judson.
t.\CK of real climax is the weakness
of the new Vitagraph picture, "A
"^ Rogue's Romance," five reels, with
Earle Williams, who has the personality
for the role. He is well supported, the
sets and backgrounds are interesting,
there is an especially good Apache
dance in the opening scene, but the
picture as a whole is a fair to middling
attraction. The story interests rather
than grips. There are many lesser
climaxes, but no one of them is de-
veloped so as to have an increasing
suspense that is marked in all the re-
cent Vitagraph pictures. It will get
by all right in many houses; for it has
all a big attraction has, except a big
story,
Ca.st.
Jules Marier "|
Armand DuBois }• Earle Williams
Monsieur Picard J
Henri Duval Brinsley Shaw
(Continued on page 1399)
This is Universal
Anniversary Month
SPEOAL
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For Color Effects
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CHICAGO, ILLINOIS
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Mailing Lists
MOVING PICTURE THEATRES
Erery State — total, 2S,3ea: by SUtee, fS.SO.
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368 machine and supply dealers 2.04
Further Partlealan:
A. F.WILLIAMS. 166 W.AdafflsSt.,Chicago
1398
THE MOVING PICTURE WORLD
May 31, 1919
nMiiniiiiiiiniinimiiiiini
tintiiHiHiiiiiiiiiiiiiiiniiiiiiiiniiiiiimiimiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiHiiiiiimniB
List of Current Film Release Dates
ItlllllllllllllllllllllllllUIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIillllllllllllllllllllllllllllllJlllllllllllU^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
Robertson- Cole
Keleased TIirouKTli Kxhibitors Mutual.
STUAJVD.
(One-Reel Comedies.)
May 4 — His Scarlet Past.
May 11 — Nobody's Baby.
May IS — Three in a Row.
May 23 — For Love of Betty.
June 1 — Hearts and Hats.
FEATURES.
April— Modern Husbands (Henry B. Walthal).
Apil— The Love Call (Billle Rhodes).
May — Josselyn's Wife (Bessie Barriscale).
May — Mints of Hell (William Desmond).
May — Just Squaw (Beatrice Michelena).
May — His Debt (Sessue Hayakawa).
June — In Search of Arcady (Billie Rhodes).
June — The Man Who Turned White (H. B. War-
ner).
June — Broken Threads (Bessie Barriscale).
June — Bare-Fisted Gallagher (William Des-
mond).
ROTHACKER OUTDOOR SUBJECTS.
Mar. 2 — Columbia, the Gem of the Highways.
M»r. 9 — An Eyeful of Egypt.
Mar. 18 — In Pyramid Land.
Mar. 23 — Mid Sahara's Sands.
Mar. 30 — Glimpsing Gondolas.
April (5 — A Palestine Pilgrimage.
Famous Players-Lasky
PARAMOUNT-SENNE'rr COMEDIES.
(Two R*9ls Bach.)
April 27— Th« Little Widow.
May 11 — When Love Is Blind.
May 25 — Love's Faces.
June 8 — Hearts and Flowers.
June 22 — No Mother to Guide Him.
PARAMOITNT-ARBVCKL.E COMBDIB3S.
(Tv)0 Retl* Kadk.)
*Iar. 2 — Lots.
June 1 — A Desert Hero.
DREW COMEDIBS.
(Two-Reel Comedie$.)
April 20 — An Amateur Liar.
May 4 — Harold, the Last of the Saxons.
June l.'j — Squared.
FAMOUS PLAYERS-LASKY CORP.
Paramotmt F«atwres.
May 4 — Oh, You Women! (Emerson-Loos Pro-
duction).
May 4 — Vicky Van (Ethel Clayton).
May 11 — Come Out of the Kitchen (Marguerite
Clark).
May 11 — The Home Town Girl (Vivian Mar-
tin).
May 11— The Lady of Red Butte (Dorothy Dal-
ton).
May 18 — The Final Closeup (Shirley Mason).
May 18 — The Busher (Charles Ray).
May 25 — The Haunted Bedroom (Enid Ben-
nett).
May 2r.— I'll Get Him Yet (Dorothy Glsh).
June 1 — Putting It Over (Bryant Washburn).
June 1— The Splendid Romance (Enrico Ca-
ruso).
June 8 — You're Fired (Wallace Reid).
June 8 — An Innocent Adventuress (Vivian
Martin).
June 15 — Men, Women and Money (Ethel Clay-
ton).
June l."> — Other Men's Wives (Dorothy Dalton).
June 22 — Hay Foot, Straw Font (Charles Ray).
June 22— A DaURhtcr of the Wolf (Lila Lee).
June 20 — The Rose of Granada (Lina Cavalieri).
June 29 — Stepping Out (lOnid Dennett).
Artcraft Picture*.
April 6 — Captain KIdd, Jr., (Mary Plckford).
April 20 — Eyes of the Soul (Klslo Ferguson).
June 1 — True Heart Susie ( D. W. Griffith).
June 8 — Square Deal Sanderson (William S.
Hart).
June 22 — The Avalanche (Elsie Ferguson).
April 27 — For Better, For Worse (Cecil B. D»-
Mille's).
May 4 — The Money Corral (William S. Hart).
May 18 — The Knickerbocker Buckaroo (Douglas
Fairbanks).
PARAMOUNT- ARTCRAFT SPECI.AL.
Pob 1«^ — Faisp FnoeB
June l.j — Secret Service (Robert Warwick).
June 20 — The Firing Line (Irene Castle).
PARAMOUNT-FLAGG COMEDIES.
(Two Reels Each.)
April 6 — The Last Bottle.
May 18 — Welcome, Little Stranger.
SUCCESS SERIES (RE-ISSUES.)
April 27 — Chimmie Fadden (Victor Moore).
May 4 — Hearts Adrift (Mary Pickford).
May 11 — What Money Can't Buy (Louise Huff
and Jack Pickford).
May 18 — A Gentleman from Indiana (Dustin
Farnum).
May 25 — The Woman in the Case (Pauline
Frederick).
June 1 — Great Expectations (Louise Huff and
Jack Pickford).
June S — StilJ Waters (Marguerite Clark).
June 15 — Behind the Scenes (Mary Pickford).
June 22 — Redemption of David Coraon (William
Farnum).
June 20 — Warrens of Virginia (Special).
PARAMOUNT-BURTON HOLMES.
April 6 — Seeinc Sights in London.
April 13 — Land of the Mompies.
April 20 — Some British Bits Well Done.
April 27 — Filipino School Days.
May 4 — With the Yanks in France.
May 11 — Tagalog Toilers.
May 18 — Across France with the Yanks' "Gas
Hounds."
May 25 — From Cocoon to Kimona.
.Tune 1 — With Uncle Sam's Submarine Chasers.
June 8 — The Silken Cities of Suwako.
June 15 — From the Tiber to the Piave.
June 22 — Frocks and Frills of the Philippines.
June 29 — Chateau fhierry and Beyond.
PARAMOUNT-BRAY PICTOGRAPH.
April 27 — How the Telephone Talks ; Woodland
Sports, by Finley ; Cartoon.
May 4 — Bath Towel Beasties ; Canadian Big
Game ; Cartoon.
May 11 — Lessons In Swordsmanship ; Perfect
Potatoes ; Cartoon.
May 18 — Giants in Fairyland ; Climbing the
Cascades ; Cartoon.
May 25 — The Action of the Heart; With Rod
and Reel ; Cartooli.
June 1 — Americans in the Making ; Waders of
the Marsh ; Cartoon.
June 8 — Birth of Color ; Interior Decorations ;
Cartoon.
June 15 — Beans ; Putting Nature Under Glass ;
Cartoon.
June 22— Mysteries of Snow ; With Rod and
Reel : Cartoon.
June 20 — Plant Growth; Columbian Highway;
Cartoon.
Mar. 24— No. 6,
Mar. 31— No. 7,
Apr. 7— No. 8,
"The Hated K. P."'
"Overseas to Victory."
'Forward — Always Forward.'
W. W. Hodkinson
niNtriliutod Through I'nthc Exchange, Inc.
STAR SERIES.
April 6 — Thunderbolts of Fate (Peters-Lehr).
May 4 — The Best Man (J. Warren Kerrigan).
Made In America.
Ashl»if Miller Productions — On« R«el — Patriotio.
Feb. W — No. 1, "Mnde In America."
Feb. 24 — No. 2, "Nine Million Answer."
.Mar. 2— No. 3, "The Rookie."
Mar. 10 — No. 4, "Victory Army In the Maklac."
.Mar. 17— No. 5, "Building the Soldier."
ARTCO PRODUCTIONS.
April 30 — ^As a Man Thinks (Harry Raver-
Augustus Thomas-Leah Baird).
ZANE GREY PICTURES, INC.
Desert Gold (E. K. Lincoln-All-Star Cast-T.
Hayes Hunter.
BENJAMIN B. HAMPTON PRpDUCTIONS.
The Westerners (Roy Stewart and All-Star
Cast-Edward Sloman).
Fox Film Corporation
BIG TIMELY PICTURES.
Why I Would Not Marry.
Queen of the Sea (Aoneta Kelleraaa).
The Land of the Frea.
The Prussian Cur.
STANDARD PICTURES.
April 20— The Jungle Trail (William Paraura).
May 4 — The Siren's Song (Theda Bara).
May 18— A Fallen Idol (Evelyn Nesblt).
June 1 — Wolves of the Nifht (William
Farnum).
June 1 — A Woman There Was (Theda Bara).
June 15— My Little Sister (Evelyn Nesbit).
EXCEL PICTURES.
April 20— The Love That Dares (Hadlalae
Traverse).
May 4 — Miss Adventure (Peggy Hylaad). .
May 18 — Words and Music (Albert Ray).
June 6 — When Pate Decides (Madelaine Tra-
verse).
June 15 — Cowardice Court (Peggy Hyland).
VICTORY PICTURES.
April 13— Pitfalls of a Big City (Gladys Brock-
well).
April 27— Help! Help! Police! (George 'Walsh
May 11 — The Coming of the Law (Tom Mix).
May 25 — The Divorce Trap (Gladys Brookwcll).
June 8 — Putting One Over (George Walsh).
June 22— The Wilderness Trail (Tom Mix).
FOX-SUNSHINE & TOM MIX COMEDIBS.
April 20— The House of Terrible Scandal (Tw«
Parts).
May 4— A Lady Bell-Hop's Secret (Two Parts).
May 11— A Soft Tenderfoot (Two Parts).
May 25 — Virtuous Husbands.
June 15 — Dabbling in Society.
July (5 — Merry Jailbirds (Two Parts).
MUTT & JEFF ANIMATED C.4RTOONS.
April 20 — Pigtails and Peaches.
April 27 — Seeing Things.
May 4 — The Cave Man's Bride.
May 11 — Sir Sidney.
May 18 — Left at the Post.
May 25 — The Shell Game.
June 1 — Oh, Teacher I
June 8 — Hands Up !
THE GREAT NINE.
Feb. 16 — The Darling of Paris ( Theda Bara,).
Feb. 28 — Hoodman Blind (William Faraum).
PRODUCTIONS EXTRAORDINARY.
Salome (Theda Bara — Bight Parts).
Cleopatra (Theda Bara — Eight Parts).
Lee Mlserables (William Farnum).
Mav 31. 1919
THE MOVING PICTURE WORLD
1399
Reviews (Continued)
Leon Voliers Harry Van Meter
Anton Deprenay Herbert Standing
Mme. Deprenay..' Katherine Adams
Jeanne Maude George
Burgomaster Sid Franklin
Brulon Karl Formes
Story by H. H. Van Loan.
Directed by James Toung.
The Story.
The hero of "A Rogue's Romance" is
Jules Marier. a Paris thief so skillful that
the police cannot get him. He has been
decorated with the Croix de Guerre, and
loves children. He is so popular with the
underworld people that they are quick to
warn him when the police are expected.
He makes an Apache jealous, and this
man tells the prefect that Marier is at
a certain restaurant. He would have been
captured had a Message not come that
one of his adopted orphans, whom he
had picked up among refugees, is sick.
He leaves, and saves himself.
On the way. to see this child, his car
breaks down, and he enters the house
of a rich jeweler, Deprenay. to get a
car._ Mile. Vire is alone. She believes
he is on a mission of mercy, and lets
him take the car. It is returned next
day. The police are following, and he
is nearly captured. The number of the
car is taken. When the prefect gets to
the Deprenays, it has been returned.
A little later Marier is introduced to
Vire at a party as M. DuBois. Vire recog-
nizes his voice. There is a crooked pro-
moter there, and Marier recognizes him.
A necklace is stolen. Vire suspects
Marier. He proves innocence and gets
back the gems. Vire has told him that
when he wins from society as fine a
recognition as he got on the field of
battle, she will be his friend.
He learns that the crooked promoter
has a scheme to swindle the community
out of millions and, posing as a detective
from Scotland Yard, helps the prefect
get the money back. Vire and he ride
away in an autom^obile.
Program and Advertising Phrases: Thril-
ling Story of a French Crook Who
is Won Back to Respectability by
the Love of a Girl.
After Winning the Croix de Guerre He
Was Still a Thief Until Love Came
Into His Life and Redeemed Him.
Highly Dramatic Story of a French
Thief and His Up-hill Fight Back to
Respectability for the Sake of the
Woman He Loved.
Clever and Absorbing Story of the Ad-
ventures of a French Crook Who Won
Recognition from Society Both in
"War and in Peace.
Advertising Angles: Play up Williams
in his triple role and connect with his
Arsene Lupin, stating that this is a similar
character. Play up individual angles of
the story such as "A society crook with
the Croix de Guerre." "A thief with three
war orphans as his wards," "Set a thief
to catch a thief. Mons. Picard prevented
a far greater thievery than he ever
planned." Make a strong play with the
stills and use character cuts for your
advertising.
Advertising Aids: One design each one.
three and six-sheets. Window cards.
Lobby display. 11x14 and 22x2S. Heralds.
Slides. Plan book. Press sheet.
Pathe Exchange, Inc.
THE PTju\MING WATERS (Pathe), June
1. — Episode No. 7 of "The Tiger's Trail."
The Hindus once more regain possession
of the idol in this number, and are about
to remove the stripes from the counten-
ance of Tiger Face, when the idol is once
more stolen. There is a prolonged chase
over some picturesque mountain country
The
New
Moving
Picture
Projector
WAIT
FOR
IT!
MASTER
Machine Tool Co.
mc.
2638-2640 Park Ave.
Phones Melrose 362-363
NEW YORK
after Randolph Gordon, -who takes refuge
in a cave. Belle pursues him, and is bound
in a chamber of the mine, -which Gordon
allows to fill slowly with water. Jack
is going to the rescue as the second reel
closes. The instalment is one of about
the usual interest.
Universal Film Compeuiy.
A PRISONER FOR LIFE (Western),
May 12. — A two-reel subject, featuring
Eddie Polo and Eileen Sedgwick. Eddie
appears as a squatter named "Black Jack,"
who makes a strong fight for his rights
against armed aggression. In the course
of the story he kidnaps his own boy.
This is full of good scenes and tells a
better story than the average of its kind.
THE PHANTOM FUGITIVE (Universal).
May 19.— A two-reel subject, featuring
Eddie Polo, Eileen Sedgwick and Joe La
Cruz. This opens with election day scenes
at Sunset City and goes on to picture the
exciting manner in which Eddie helps to
clean up a nest of bandits. This is a
characterictic "U'estern and abounds in
action and adventure.
THE WILD RIDER (Universal). May
26. — Eddie Polo gets his shirt off in this
two-reel Western subject, which is full of
the dash and spirit that characterized the
serial "Liberty." The plot concerns a
kidnapped girl, portrayed by Eileen Sedg-
wick. There are some splendid riding
scenes and the story has good suspense.
TAVO MEN OF TINTED BUTTE (West-
ern). May 31. — This two-reel subject is
more original than convincing. It will
hold the interest closely, in spite of vreak
construction, because of some unusual
dramatic episodes, such as the cloud burst
and the hero's adventures. The studio
effects may be easily detected in this, but
some of them are nevertheless very in-
teresting. Jack Perrin, Walt Whitman
and Patricia Fox are in the cast.
FRISKY LIONS AND WICKED HUS-
BANDS (Century Comedy), May 2S. — This
t\^■o-reel comic sets a new mark for the
Century brand. It is a sure-fire laugh
producer and hasn't a questionable situa-
tion in it. A burro, two goats, a dog, a
baby and a full grown lion appear, aided
and abetted by numerous human beings.
The action is entirely minus a plot, but
delightfully absurd and will bring
screams of laughter in places. This will
tickle any audience with a liking for
comics.
CURRENT EVENTS NO. 19 (Universal).
May 9. — Secretary Daniels reviewing the
"Devil Dogs," Raisin Festival in California,
American troops leaving for police duty
in Germany, meeting of Catholic clergy
in New York, and various other interest-
ing features appear in this number.
INTERNATIONAL NEWS NO. 19 (Uni-
versal), May 7. — Scenes from the British
air preparations to cross the Atlantic,
arrival home of Secretary of War Baker,
Wellesley college girls in military drills,
opening of Lincoln's boyhood home, return
of American war heroes, and other sub-
jects are pictorially treated in this number.
This is Universal
Anniversary Month
1400
THE MOVING PICTURE WORLD
May 31, 1919
BlfflWMIllMlilllllH^ I
List of Current Film Release Dates
MlliMIIIWi
iiiiHaniiiiiuiimM^^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
I Goldwyn Distributing Corp.
STAR SBIUSiS PRODUCTIONS.
April 20 — The Pest (Mabel Normand).
April 27— The Stronger Vow (Geraldlae Parrar
— Six Parts).
Ifay 4 — One of the Finest (Tom Moore).
Mar 11— Leave It to Susan (Madge Kennedy).
May 18 — The Crimson Gardenia (Rex Beach —
Six Parts).
May 25 — When Doctors Disagree (Mabel Nor-
mand).
Juno 1 — The Fear Woman (Pauline Frederick).
June 22 — The City of Comrades (Tom Moore).
BEUINISON STAR SERIES.
Sandy Burke of the U-Bar-D (Beuwood).
Mar. 28 — Speedy Meade (Betxwood).
The Road Called Straight (Betzwood).
CMUtMTY^ SPBCIAI<8.
The Border Legion (Blanche Bates and Hobart
Bosworth — Six Parts).
For the Freedom of the World (Seven Paru—
Drama).
For the Freedom of the East (Lady Tsen Mel-
Seven Reels).
The Eternal Magdaler<>.
CAPITOL COMEDIES.
{Two RmU eaoh)
May 4 — The Sea Woof.
May 18 — Circumstantial Evidence.
June 1 — In a Pinch (Mr. and Mrs. Carter De
Haven).
June 15 — A Wonderful Night (Smiling Bill Par-
sons).
"Oo 0«t '«m Pottt^ amies
Mar. 88 — The Potum of Swat.
Apr. S— The Midnight Alarm.
FORD EDUCATIONAL, WEEKLY.
April 20 — Good Roads.
April 27— A Visit to New Orleans.
May 4 — Going Up.
May 11 — Can the Poor Pish.
May 18 — A Wild Goose Chase.
May 2.") — From Mud Dug.
June 1 — The Land of the Ukelele.
June 8— The Only Way.
Metro Pictures Corporation
METRO ALL-STAR SERIES.
May t — After His Own Heart (Hals Hamil-
ton).
May 12— Castles In the Air (May Alllaoa).
May 1!) — The Lion's Den (Bert Lytell).
May 26 — Full of Pep (Hale Hamilton).
June 2 — Almost Married (May Allison).
June !l — Some Bride (Viola Dana).
June 16— Fools and Their Money (Emma
Wehlen).
June 23 — One Thing at a Time O'Day (Bert
Lytell).
SCREEN CLASSICS. INC.. SPECIALS
The Gr«&t Victory, Wilson or the KalMr. The
Fall of the HobenzoUems.
Why Germany Must Pay (All SUr Cast — Six
Parts).
The Great Romance (Harold Lockwood — Six
ParU).
Shadows of Suspicion (Harold Loekwood).
A Man et Honor (Harold Loekwood).
NAZIMOVA PRODUCTIONS.
Toys of Fate (Sevon Parts — Drama).
Bye for Bye (Seven Parts — Drama).
Out of the For (Seven Parts).
The R«4 Lantern (Savea Parts).
Pathe Exchange, Inc.
!f\t JIM
RELEASES FOR WEEK OF APRIL 27.
The Unknown Love (Dolores CaBsinelll and B.
K. Lincoln — Six Parts — Drama — Leonce
Perret).
The Tiger's Trail (Episode No. 2. "The Olowtng
Eyes" — Two Parts — Drama — Astra).
Ring Up the Curtain (Harold Lloyd — One Reel
— Comedy — RoUn ) .
Pathe Review No. 8 (Educational).
Pathe News No. 36 (Topical).
Pathe News No. 37 (Topical).
RELEASES FOR WEEK OF MAY 4.
The Cry of the Weak (Extra Selected SUr
Photoplay — Fannie Ward — Five Parts —
Drama — Astra).
The Tiger's Trail (Episode No. 3, "The Human
Chain" — Two Parts — Drama — Astra).
Young Mr. Jazz (Harold Lloyd — One Reel —
Comedy — Rolin).
Topics of the Day (Topical Timely Films — One-
third Reel).
Pathe News No. 38 (Topical).
Pathe News No. 39 (Topical).
RELEASES FOR W^EEK OF MAY 11.
The Tiger's Trail (Episode No. 4, "Danger
Signals" — Two Parts — Drama — Astra).
Si Senor (Harold Lloyd — Two Parts Comedy —
Rolin).
Pathe Review No. !) (Educational).
Topics of the Day No. 2— (1/3) reel).
His Vampy Ways (Walter Hall — Two Parts —
Comedy).
Pathe News No. 40 (Topical).
Pathe News No. 41 (Topical).
RELEASES FOR W^EEK OF MAY 18.
Caleb Piper's Girl (Helene Chadwlck — Five
Parts — Drama — Astra) .
The Tiger's Trail (Episode No. 5, "The Tiger
Trap" — Two Parts — Astra).
Before Breakfast (Harold Lloyd — Two Parts —
Comedy — Rolin).
Pathe News No. 42 (Topical).
Pathe News No. 43 (Topical).
RELEASES FOR WEEK OF MAY 25.
The Master Man (Prank Keenan — Five Parts —
Drama).
The Tiger's Trail (Episode No. 6, "The Secret
Assassin" — Two Parts — Drama — Astra).
The Marathon (Harold Lloyd — One Reel — Com-
edy— Rolin).
Pathe Review No. 10 (Educational).
Topics of the Day No. 4 (Topical — Literary
Digest).
Pathe Review No. 44 (Topical).
Pathe Review No. 45 (Topical).
RELEASES FOR WEEK OF JUNE 1.
All Wrong (Bryant Washburn and Mildred
Davis — Comedy-Drama — Five Parts).
The Tiger's Trail (Episode No. 7, "The Flaming
Waters" — Drama — Two Parts — Astra).
Back to the Woods (Harold Lloyd— Comedy —
One-Reel — Rolin.
Topics of the Day No. 5 (Topical-Literary
Digest).
Pathe News No. 46 (Topical).
Pathe News No. 47 (Topical).
RELEASES FOR AVEEK OF JUNE 8.
The Bishop's Emeralds (Virginia Pearson — Six
Reels — Drama).
The Tiger's Trail (Episode No. 8, "Danger
Ahead" — Two Reels — Drama — Astra).
Pistols for Breakfast (Harold Lloyd— One Reel
— Comedy — Rolin).
Pathe Review No. 11 (Educational).
Topics of the Day No. 6 (Topical— Literary
Digest).
Pathe News No. 48 f Topical).
Pathe News No. 49 (Topical).
AMERICAN FILM COMPANY.
(Releaaed by Pathe.)
May 4 — Charge It to Me (Margarita Fisher).
May 18 — Some Liar (William Russell).
Juiie 1— A Bachelor's Wife (Mary Miles Min-
ter.
June 15 — Trlxie from Broadway (Margarita
Signet of Sheba (William Russell).
Yvonne from Paris (Mary Miles Mlnter).
The Tiger Lily (Margarita Fisher).
Six Feet Four (William Russell).
Homespun (Mary Miles Minter).
Stuff of Heroes (William Russell).
I Triangle Film Corporation.
Datra and Title* of Trtancrle Releasea
Subject to ChaBffe Without Notice.
TRIANGLE PRODUCTIONS.
April 20 — Devil M'Care (Crane Wilbur).
April 27— The Follies Olrl (Olive Thomas—
Special).
May 4 — A Place In the Sun (Margaret Blanche
and All-Star English cast).
May 11- Taxi! (Taylor Holmes— Special).
May 18— The Water Lily (Alice Mann).
May 25— Mayor of Filbert (Bella Bennett, Jack
Richardson, J. Barney Sherry — Spe-
cial).
June 1 — The Root of Evil (Frances Mann and
Philip Yale Drew).
June 8 — Love's Prisoner (Olive Thomas — Six
Reels — Special).
June 15 — Lady Windemere's Fan (All-star Cast).
Jne 22 — Upside Down (Taylor Holmes — Spe-
cial).
June 29 — Dombey & Son (All Star east— Six
Reels).
Universal Film Mfg. Co.
CENTURY COMEDY.
(Two-Reel Comedies.)
April 23 — Looney Lions and Monkey Bvslnees
(Animal Comedy) — 03693.
May 28 — Frisky Lions and Wicked Husbands
(Animal Comedy) — 03741.
HEARST NEW^S.
(One-Reel tfete* Wtieiaiet.)
April 28— No. 18 (Topical)— 03701.
May 5— No. 19 (Topical)— 03710.
May 12— No. 20 (Topical)— 03720.
May 19— No. 21 (Topical)— 03730.
May 26— No. 22 (Topical)— 03740.
June 2— No. 23 (Topical)— 0.S751.
June 9— No. 24 (Topical)— 03761.
L-KO.
(Tioo-Reet Comedies.)
April 30 — Sambo's Wedding Day — 03702.
May 7 — Good Night Turk ! (Charlie from the
Orient)— 03711.
May 14 — In Bad All Around (Eva Novak an<
Hughle Mack)— 03721.
May 21 — His Wicked Eyes (Dan Russell)-
03731.
June 4 — All Jazzed Up (Eva Novak and
Hughie Mack).
June 11 — Nellie's Naughty Boarder (Dot Far-
ley)—03762.
NESTOR.
(One-Reel Comedies.)
April 7 — Charlie Treats 'em Rough (Cartoon
by Pat Sullivan)— 03670.
April 14 — Qreen-Eyed Johnny (Jack Dillon) —
03C80.
UNIVERSAL SPECIAL ATTRACTriON.
The Exquisite Thief (Prlscllla Dean— Six Paris)
—03698.
May B — Bare Fists (Harry Carey — Six Parts
—Drama)— 0.3707.
May 12— The Delicious Little Devil (Mae Mw-
ray— Six Parts)— 03616.
May 19 — The Blinding Trail (Munroe Salis-
bury— Six Parts — Drama) — 03726.
May 26 — The Unpalnted Woman (Mary Mao-
Laren — Drama — Six Parts).
June 2 — The Big Little Person (Mae Mnrray —
Six Parts)— 03746.
June 9- Riders of Veasf^ance i Harry Carey —
Six Parts)— 03757.
NEW^ SCREEN MAGAZINE.
May 16 — No. 13 (Novelty and Topical)— 06721.
May 23 — No. 14 (Novelty and Topical)— 0373S.
May 30 — No. 15 (Novelty and Topical)— 03743.
June 6 — No. 16 (Novelty and Topical).
June 13— No. 17 (Novelty and fop ical^— 03764.
INTERNATIONAL NEW^S.
May 7— No. 19 (Topical)— 08712.
May 14— No. 20 (Topical)— 03722.
May 21— No. 21 (Topical)— 03732.
May 28— No. 22 (Topical)— 03742.
June 4— No. 23 (Topical)— 0375.S.
June 11— No. 24 (Topical)— 03733.
JEW^EL.
June 2— Destiny (Dorothy Phillips— Six Parta)
—03752.
(Co)i(i7H<cd on IHiffe 14061
May 31, 1919
THE MOVING PICTURE WORLD
1401
030D0OO0OODO000000OO0OO00
3=
CLASSI Fl ED
PER WORD FOR SITUATIONS
WANTED AND HELP WANTED
MINIMUM, $0.50
0 0 0 0 OOOOOODOOOOOOOOOOOODO
oooooooooooooooooooooooo
ADVERTISEIVIENTS
5^ PER WORD FOR ALL
*' COMMERCIAL ADS.
MINIMUM, $1.00
OOOOOOOOOOOOOOOOOOOOOOOO
SITUATIONS WANTED.
MANAGER AT LIBERTY, twelve years' de-
tailed experience — late manager with Wm. Fox
Circuit- — go anywhere. Write Presentation, care
M. P. World, N. Y. City.
FIRST-CLASS ORGANIST desires immediate
engagement in high-class picture theatre. Ex-
perienced, reliable ; thorough musician. Fine
picture player and recitalist. Splendid library,
best music available for the work. Will accept
good position any part of the country. Pipe
organ and good salary essential. Arthur Edward
Jones, Box 472, Hagerstown, Maryland.
CAMERAMAN AT LIBERTY soon. Details
and best of references upon inquiry. Kenneth
R. Eddy, care Grand Theatre, Menominee, Mich.
PUBLICITY MAN on Metropolitan Daily seeks
part time publicity position. Knows film busi-
ness. Publicity, care M. P. World, N. Y. City.
OPERATOR desires position, theatre only
where flrst-class projection is appreciated.
Handle only best equipments. Perfect projec-
tion guaranteed. Henry Alsman, Mayfield,
Kentucky.
HELP WANTED.
CAMERAMAN for commercial and educational
work. Only high-class men need apply. Pathe-
soope of Canada, Limited, 156 King Street West,
Toronto, Canada.
WANTED — First-class cameraman, laboratory
experience preferred. Middle West. State salary
and experience, how soon can report. Address
R. C, care M. P. World, N. Y. City.
CAMERAS, ETC., FOR SALE.
TRADE YOUR OLD CAMERA FOR A NEW
UNIVERSAL M. P. CAMERA. A PERFECT
INSTRUMENT FOR ALL MOTION PICTURE
NEEDS. A special deal •nablas us to offer for
a limited lime, a brand new UnWersal lIstlDB
at $440.00 at the extremely lo wprlce of $3«7.00.
Send description of your old motion picture
eamera for valuation. OUR BARGAIN LIST
NO. 15 IS NOW RBADY, A COPY FREE ON
REQUEST. EASTMAN PERFORATED RAW
STOCK, $37.50 PER THOUSAND, IMMEDIATE
SHIPMENT. BASS CAMERA COMPANY,
Charlee Bass, President, 109 N. Dearborn St.,
Chicago. III.
SLIGHTLY USED Model C-2 Dc-Vry Projector,
complete, with cord and bulb, ready to run ;
price, .$100.00. Cosmograph Portable Projector,
complete, ready to use with case : price, $7.5.00.
New DeVrys, all models, immediate delivery.
Bass Camera Company, Charles Bass, Pres., 100
N. Dearborn St.. Chicago. 111.
KI.VOGRAPHS, .$40 up ; Pittman, .$96 ; Educa-
tor, $75 ; Pittman Professional 400-foot, auto-
matic dissolve, $250 ; professional tripods, $40.
Ray, 326 Fifth Ave., N. Y. City.
TWO GENUINE BARGAINS FOR THE BE-
GINNER ABOUT TO TAKE UP MOTION PIC-
TURE PHOTOGRAPHY. 200-ft. U. S. M. P.
Camera, forward and reverse movement, also
trick crank, fitted with Bausch & Lomb Ic Tessar
F :3.5, mounted in Rank & Pinion focusing tube,
with both direct and prismatic Under, complete,
with medium weight tripod, $157.50. 200-ft. U.
S. Special M P. Camera, fitted with 50 M.M.
Bausch & Lomb Ic Tessar, has direct focusing
tube through camera, also finder and forward and
reverse movement, together with trick crank ;
making a complete outfit for taking pictures,
also making titles, $114.00. WE HAVE ALSO
ON HAND A Brand New 200-ft. Unlrersal that
we are offering at $378.00. A saving of $52.00
from the regular list price. ORDER PROMPTLY
TO AVOID DISAPPOINTMENT. SHIPMENT
MADE SAME DAY OftDER REACHES US.
Talbots' Practical Cinematography, $1.25 ; Adver-
tising by Motion Pictures, $1.60 ; Both books,
$2.65, prepaid. GET IN TOUCH WITH US TO-
DAY. DAVID STERN COMPANY, In business
since 1885, 1027 R. MADISON STREET, CHI-
CAGO, U. S. A.
EQUIPMENT FOR SALE OR RENT.
700 OPERA CHAIRS, used GO days In pic-
ture theatre. Camp Grant, also fireproof booth,
big snap. Hexter, 111 W. State St., Rockford, III.
MOVLNG PICTURE THEATRE EQUIPMENT
for sale, including two latest model Power ma-
chines, COO chairs, booth, ticket selling machine,
electric fans and miscellaneous theatre equip-
ment. Reason for selling. Orpheum Theatre
building purchased for other business. Address
Standard Wood Pipe Company. Box 603. Wll-
liamsport, Pa.
FILMS FOR SALE OR RENT.
SA.MPI.R PKI.N'TS of 1 and 2 reclers featuring
Henry ..althall, Lionel Barrymore, Harry Carey,
Robert Harron. Blanche Sweet. Lillian Gish,
Mae Marsh and Mabel Normand, produced by
D. W. Griflith, Industrial Film Co., 729 Seventh
Ave., N. Y. City.
FILMS WANTED.
WANTED— 100 4, 5 and 6 reel features. No
paper necessary. Must be in A-1 condition.
Send list with full particulars. Federal Feature
Exchange, Inc., 145 West 45th St., N. Y. City.
THEATRES WANTED.
WANTED — Several large moving picture the-
atres with or without real estate, a syndicate
wishes to locate in any town over ten thousand
inhabitants. Will pay spot cash up to fifty
thousand. Lewis, 580 Ellicott Square, Buffalo,
N. Y.
WANTED TO LEASE or buy picture theatre,
with stage, seating at least 500. Not looking for
a bargain but a live proposition. Lake states
preferred. B. J. Vought, Columbia City, Ind.
WANTED AT ONCE — Theatres in all parts of
U. S. and Canada. Cash buyers waiting. Hunt
Theatre Brokers, 339 Brisbane Bldg., Buffalo,
N. Y.
THEATRES FOR SALE OR RENT,
FOR SALE— Picture theatre seating 800, city
100,000 population. Doing good business, making
money, central, pretty theatre with gallery,
$7,000. Address M., care M. P. World, N. Y.
City.
FOR SALE — High class central theatre Para-
mount-Artcratt first run plays ; city of over
90 thousand. Fine business, making money ;
seats 600 ; owner has other interests. Real
opportunity, $20,000. Address L., care M. P.
World, N. Y. City.
MOVIE, WORCESTER, MASS.— Rent, one
hundred week ; five year lease, seating eleven
hundred, modern in every respect, net profits
three to four hundred weekly. Price for quick
sale, ten thousand. An exceptional opportunity.
Wire for appointment. Hunt Theatre Brokers,
.•«9 Brisbane Bldg., Buffalo, N. Y.
UP-TO-DATE THEATRE, moving pictures,
road shows and stock company. Seating capacity,
'.«t(i. Drawing population of 17. 000. Good busi-
ness all year round. Other business only reason
tor selling. Theatre Opportunity, care M. P.
World, N. Y. City.
TITLES.
ART AND PRl.NTBD TITLES— Artistic ani-
mated novelties for the high-class exhibitor made
and filmed. Our novelties, title leader for news
events, etc., now running at thirty of the best
picture houses in New York. Address Patrician
Picture Studio, 01 West 10th St., N. Y. City.
n§r
Gold Fibre Screens
CVIPROVE your projection
INCREASE your patronage
INFLATE your receipts
fNDORSED by all Leading Exhibitors
INFORMATION and Samples upon reqnest
DEALERS EVERYWHERE
MINU/A CINE /CPEEN CO.,!
HOW MUCH ARE YOUR
CONDENSERS COSTING?
6UILT BY
8RAIfi5
^ennoni ScMor^an Q/t.Jou/s,9no. ^^^5
We are supplying standard (iVz")
focus (6Y2" X 7|/2") condensers, guar-
anteed, at $1.80 per set.
A saving to you of $1.20 per set
WRITE OR WIRE YOUR REQUIREMENTS
We can save you 20% on
any supplies for your theatre.
CLIFTON ISAACS
112 W. 40th St., NEW YORK
FILM DEVELOPING CORPORATION
216-222 WEEHAWKEN ST.
HARRY HOUDINI. Pre«.
Phone: Union 3692
LABORATORIES
ALFRED DAVIDSON. Sec. & Treas.
WEST HOBOKEN, N. J.
THEO. W. HARDEEN. Vice-Pre«.
1402
THE MOVING PICTURE WORLD
May 31, 1919
iiuiniiimraffliiiii^^
IMHfRHilllHIilWnillHIIilWUilBI
List of Current Film Release Dates
1
iimiiiiiiiiiiwiiiiiiiiiiiiiiiiiiiiiiiii^^
Unless Otherwise Specified All Subjects Are Five Reel Dramas
inHMDilWIIfl
DNITBRSAL, SPECIAIj FBATXTRiL
Cyclone Smith.
(.Drama — Each Episode in Two Part* — Md4t«
Polo Featured).
May 12— No. 1, "A Prisoner for Llf»"— 0«Tlt.
May 19— No. 2, "A Phantom Fugitive"— 03729.
May 26— No. 3, "The Wild Rider"— 03739.
June 2 — No. 4, "Cyclone Smith's Comeback" —
03749.
June 9 — No. 5, "A Pistol Point Proposal" —
03760.
THE RED GLOVE.
{Drama — Sach Episode in Tuio Part* — Mari»
Walcamp Feature*.)
Mar. 24 — No. 2, "Claws of the Vulture"— 08648.
Mar. 28 — No. 3, "The Vulture's Vengeance" —
03659.
April 7 — No. 4, • ihe Passing of Oeatleman
Oeoft"— 03669.
April 14 — No. 5, "At the Mercy of a Monster"
—03679.
April 21 — No. 0, "The Flames of Death"— e868«.
April 28 — No. 7, "A Desperate Chance'* — 08060.
May 5 — No. 8, "Facing Death" — 03708.
May 12— No. 9, "A Leap for Life"— 03717.
May 19 — No. 10, "Out of Death's Shadow" —
03727.
May 26 — No. 11, "Through Fire and Water —
03737.
June 2— No. 12, "In Death's Grip— 03747.
June 9 — No. 13, "Trapped"— 037.58.
CURRENT EVENTS.
May 23— No. 21 (Topical)— 03734.
May 30— No. 22 (Topical)— 03744.
JuBe 6 — No. 23, (Topical) — 0."75.5.
June 1.3— No. 17 (Topical) — 037(J5.
STAR COMEDIES.
{One-Beel C»medies, featuring Eddie Lyon* an*
Lee Moran. \
May 12— The Bullskiviks— 03718.
June 2 — The Little Boss (Bessie Lore).
May 19 — Three in a Closet — 03728.
May 26 — Taking Things Easy — 03738.
June 2 — Wise Wives — 03748.
June 9 — All in the Swim — 03759.
WESTERN AND RAILROAD DRAMAS.
(Ttco Reet» Each.)
May 10 — Gun Law (Pete Morrison)— ©3716.
May 17 — Lone Larry (Lingsley Benedict and
Eileen Sedgwick) — 03725.
May 24 — The Gun Packer (Pete Morrison) —
03735.
May 31 — Two Men of Tinted Butte (Walt Whit-
man and Patricia Fox) — 03745.
June 7 — Ace High (Pete Morrison) — 03756.
June 15 — The Last Outlaw (Ed Jones and Billie
Hutton)— 03966.
Select Pictures
Apr. — Bolshevism on Trial.
April — Getting Mary Married (Marion Davles).
29 South La Salle Street, Chicago.
Xprll — The Veiled Adventure (Constance Tal-
madge).
April — Redhead (Alice Brady).
May — Break the News to Mother (Special — Six
Parts )
May — The New Moon (Norma Talmadge — Six
P&rts ) •
May — Jacques of the Silver North (Mitchell
Lewis — Five Parts).
June — Upstairs and Down (Olive Thomas).
June — Happincs.s a la Mode (Constance Tal-
madge).
June— His Bridal Night (Alice Brady).
SEL.ZNICK PICTURES.
(Distributed Throniih Select Pictures Corpora-
dun ErrlKinfics)
Up-talrs and Down (Olive Thomas).
Vitagraph
VITACiRAI'H FEATURES.
May f> — A Stitch In Time (Gladys Leslie).
May 12— Beating the Odds (Harry Morey).
May 2(V— Thin Ico (Corrlne OrKIllh).
June 2 — The Little Boss (Bessie Love).
June 0 — A Rogue's Romance (Earle Williams).
June 1(5 — Too Many Crooks (Gladys Leslie).
June 2:j— Beauty Proof (Harry T. Morey).
June 30— The Spark Divine (Alice Joyce— Five
Parts).
VITAGRAPH SPHSCIALS.
April 28 — Two Women (AnlU Stewart).
May 1&— The Third Degree (Alice Joyeo).
LARRY SEMOIf OOMBDIBS.
May 12 — Passing the Buek (Two Parts).
BIG V SPECIAL COMEDIES.
May 5— Fares and Fair Ones. (Two Parts).
May 19 — Tootsies and Tamales (James Au-
brey— Two Parts).
Th« Han of Ml^rkt.
Drama — Fifteen Bpi»o4«» — Two Part* Each —
Featuring WHitam DiMMon, tmpported »y
BdUh Johneon and Joe Byan.
No. 1 — "The Riven Flag."
No. 2 — "The Leap Through Space."
No. 3 — "The Creeping Death."
No. 4 — "The Gripping Hand."
No. 5 — "The Human Sbleld."
No. 6 — "The Height of Torment"
No. 7 — "Into the Trap."
No. 8 — "The One Chance."
No. 9 — "The Crashing Horror."
No. 10 — "Double Crossed."
No. 11 — "The Ship of Dread."
No. 12 — "Tho Volcano's Prey."
No. 13 — "The Flood of Dlspalr."
No. 14— "The Living Catapult."
No. 15 — "The Rescue."
World Pictures Corp.
April 28 — Three Green Eyes (All-Star).
May 5 — Ginger (Violet Palmer, Garreth
Hughes and Paul Everton).
May 12 — The Unwritten Code (Shirley Mason
and Matt Moore).
May 19 — The Social Pirate (June Elvidge).
SUPER-SPECIAL RELEASE.
The Ghost of Slumber Mountain (One Reel).
SPECIAL RELEASE.
Jan. (5 — Under Four Flags.
Feb. 10— What Shall We Do with Him?
Mar. 16 — The Better 'Ole.
KINOGRAHS.
Issued every Tuesday and Saturday (Topical).
PRIZMA.
Kllauea.
Catalina Islands.
"Skyland," a Tale of the Northwest.
Everywhere with Prlima.
Feature Releases
BRIGGS PICTURES, INC.
("When a Feller Needs a Friend" Comedy
Series)
A Sprise Party 'n Ever'thing.
Skinny's School and Scandal.
CAPITAL FILM COMPANY.
Indianapolia, Ind.
(Two Reelt each)
Runnlnfj Wild.
Struck by Lightning.
Secret Service Dan.
Faithful Unto Death.
Escaped Convict.
The Square Gambler.
CHRISTIE FILM COMPANY.
You Couldn't Blame Her.
Apartment 23.
Lost — A Bridegroom.
Stop — Look — And Listen.
Sea Sirens.
Too Many Wives.
A Rustic Romeo.
Oh, Susie, Be Careful.
Kiss the Bride.
Tell Your Wife Everything.
('an Wives He Trusted?
A VuU House.
Oh. My Dc-nr.
.Viivlxidy's Widow.
CHRISTIE SPECIALS.
April 20 — Sally's Blighted Career (Pay Tincher
— Two Parts).
Rowdy Ann.
EDUCATIONAL FILMS CORPORATION.
The Pale Pack Train.
An Essay of the Hills.
Men Met in the Mountains.
FIRST NATIONAL BXHIBIT»mS>
Shoulder Arms (Charlie Chaplin).
Ambasnador Gerard's "My Four Tears In Ger-
many."
Italy's Flaming Front — Official Italian War Plo-
tures.
The Fighting Rooserelts.
Virtuous Wives (Anita Stewart).
Romance of Tarsan.
Sunnyslde (Charlie Chapllm).
In Wrong (Jack Plckford) .
Daddy Longlegs (Mary Plckford).
Whom the Gods Would Destroy.
Auction of Souls (8 Parts).
INDEPENDENT SALB9 CORP.
(Releasing Through Film Clearinff Bouse.)
Specials.
Wanted for Murder (Rapf).
A Romance of the Air (Crest).
When My Ship Comes In.
A House Divided (Herbert Rawlinson and Slyvia
Breamer).
Ten-Twenty- ThlrtT S«rlei».
Life's Greatest Problem (Blackton).
Her Mistake (Steger).
A Woman's Experience (Bacon -Backer).
Susnense ^Reicherl.
First Rotlinpfel Unit Program, 1919.
1 — The Wood of Fair Water (Scenic).
2 — The Last Hour (Novelty with Music).
3 — False Gods (Dramatic Feature).
4 — A Thought of Equity (Epigram).
5 — Wild Flowers (Comedy).
OUTING-CHESTER PICTURES.
Distributed through First National JK«ck«n^t
(eccept Omaha, Denver, Boston, Pittsburgh,
Chicago and Detroit.)
April — A Waswanlpae Week End.
April — Up in the Air After Alligators.
April — Mr. Outing Floats a Dream.
Camararing Through Africa No. 1.
Camararing Through Africa No. 2.
Itasca Makes Her Bow.
Out-Columbusing Columbus.
Getting Gay with Neptune.
Where the Screen Tree Grows.
Wrangling Dudes.
Here Comes the Groom.
Piking After Pizarro.
Mr. Outing Climbs Aboard.
JEWEL PRODUCTIONS, INC.
Feb. 15— The Heart of Hnaianlty (Dorothy
Philips— SI.; ParU)— 08594.
— When a Girl Loves (Mildred Harris).
LEONCE PERRBT PRODUCTIONS.
1402 Broadway, New York.
A Soul .\drlft (Dolores Casslnelll).
ESS.VNAV.
Toung America (Seven Parts).
Triple Trouble (Charlie Chaplin Picture)
SOL LESSER.
Yankee Doodle in Berlin (Five Parts).
PIONEER.
The Long Arm of Mannister (Henry Walthall).
PUBLIC HEALTH FILMS.
Fit to Win.
KVILLI.VM L. SHERRY SERVICE.
729 Seventh Avenue, N. Y. City.
Burllngliam.
The Riviera of Lake Leman (Burllngham —
Travel).
Lovely Lucerne (Burllngham — Travel).
The Gornergrat Railway (Burllngham — Travel).
Feature*.
Mar. 9 — Marriage for Convenience (Catberln*
Calvert).
The Troop Train (Six Parts').
UNITED PICTURE THEATRES.
I'Vb. '^.'i — A Man In the Open (Dustln Famum''.
Mar. .30 — Her Code of Honor (Florence Reed).
ZION FILMS.
Khavah.
(Co)i(i»n(e(I on page 1404)
Mav 31, 1919
THE MOVING PICTURE WORLD
1403
Human Life Visualized At Last
PORTER installs L \RGE TYPE S SIMPLEX PROJECTORS and ROBIN TIME and SPEED INDICATORS at the GEO. M.
COHAN THEATRE for D. VV. GRIFFITH'S GREATEST TRIUMPH, "BROKEN BLOSSOMS." This MARVELOUS PICTURE
PRACTICALLY LIVES on the SCREEN. Every EXHIBITOR should see it.
For machines and accessories and perfect projection con suit PORTER, the man who made installations for all of
D W GRIFFITH'S BROADWAY PRESENTATIONS OF "THE BIRTH OF A NATION." "INTOLERANCE," "HEARTS OF
THE WORLD" and "BROKEN BLOSSOMS." THE MASTER PRODUCER ALWAYS DEMANDS THE MOST PERFECT
EQUIPMENT.
B. F. PORTER, 729 Seventh Avenue at 49th Street, NEW YORK
THE ONLY DISTRIBUTOR OF SIMPLEX FOR NEW YORK AND NEW JERSEY
EASTMAN
FILM
first made motion pictures prac-
tical— to-day it plays its full part
in making the best pictures pos-
sible.
Identifiable by the mords "Eastman" and "K»dat"
in the film margin
EASTMAN KODAK COMPANY,
ROCHESTER. N. Y.
The Essential Requirements
FOB
Improved Projection
▲RE
SPEER CARBONS
Speer Alterno Combinations
for A. C. Work
AND
Speer Hold-Ark Combinations
for D. C. Work
Produce Incomparable Results
Wri e tO'day for descriptive folders.
Read the unbiased opinions of operators.
Place an order now with your Supply House
**The Carbons with a Guarantee"
MANUFACTURED BY
SPEER CARBON COMPANY
ST. MARYS, PA.
La Cinematografia Italiana ed Estera
Offlcici Organ of the Italian Cinematograph Union
PUBLISHED ON THE ISth AND SOth OF EACH MONTH
Foreign Snbscription: 20 francs per annum
i^re.".' SS^ee.: Via Cuittiana, 31, Turin, Italy
^
^&m&B$mm&
The Best For The Best of Them
An Experienced Theatre Architect
AUTHOR OF "MODERN THEATRE CONSTRUCTION"
WILL VISIT AND INSPECT YOUR PREMISES TO CONSULT
WITH YOUR ARCHITECT OR YOU ABOUT NEW PLANS OR
NEEDED ALTERATIONS TO INCREASE CAPACITY, ETC.
Terms $25 Per Day and Expenses
(Usually one day is sufficient)
Address EDWARD B. KINSILA. 39-41 WEST 27TH ST.. NEW YORK
1404
THE MOVING PICTURE WORLD
May 31, 1919
smmmmmmmmmmm
List of Current Film Release Dates
AMBRICAN FSATURK FILM CORP.
E'earts of Love (Six Parts — Drama).
COSMOFOTOFILM.
I Believe (Six Parts — Drama).
MAXWELL PRODUCTIONS.
Tbe Married Virgin (8U Parts — Drama).
State Right Releases
HIRAM ABRAMS.
1476 Broadway, New York.
Hearts of Men (Gsorge Beban — Six Parts —
Drama).
ACMB PICTURES CORPORATION.
The Thrlteenth Chair (Yvonne Delva).
ALPHA PICTURES, INC.
130 West Forty-sixth Street.
K««lalmed.
AMERICAN FILM COMPANY, INC.
8227 Broadway, Chicago.
Damaged Ooods (Richard Bennett — Seren Parti).
ARROW FILM CORPORATION.
Times Building, New York.
The Demon's Shadow (Serial In Ten Two- Reel
Twelve Anna Little Reissues (Two Reels Bach).
Splsodes).
Hllllon-Dollar Mystery (Marguerite Snow — Six
Parts).
Ten J. Warren Kerrigan Reissues (Tw Reels
Each).
Four Alllson-Lockwood Reissues.
Thirty-two Unique Comedies (One Reel).
Finger of Justice (Crane Wilbur — Six ParU).
The Profiteer (Alma Hanlon).
The Commercial Pirates (Mile. Valkyrien).
Miss Arlzena.
Mysterious Mr. Browning.
When the Desert Smiled (Neal Hart).
The Webb of Intrigue.
Human Shuttles.
Fires of Hope.
The Shadow of Fear.
The Masked Rider.
(Serial — Featuring Harry Meyers, Buth Stone-
house and Paul Panger.)
AY"WON FILM CORPORATION.
729 Seventh Avenue, N. Y. City.
The Eternal Penalty (Christine Mayo — Henry
Kolker).
Roses aad Thorns (Lenore Ulrlch).
In the Days of Daring (Tom Mix).
She Pays (Julia Dean).
Justice (Cecil Scott).
Guilty Woman (Marie Empress).
WILLIAM A. BRADV.
Playhouse, 48th Street, N. Y. City.
Stolen Orders.
BULL'S EYE FILM CORPORATION.
729 Seventh Avenue, N. Y. City.
(Txoo-Reel Comedies every two weeks, ftatur-
img Oale Henry).
The Wild Wovan.
Stung.
EXCLUSIVE FEATURES, INC.
126 W. 46th Street, N. Y. City.
The Heart of Texas Ryan.
THE FILM MARKET. INC.
403 Times Building, New York.
The Spoilers (Sellg — Selisue).
Columbia, the Oem of the Ocean (Oatbem — Half
reel).
The Battle Cry of Freedom (Oathem — Half reel).
Home Sweet Home and The Oirl I Latt B«blnd
Me (Oathem).
The Amazon Jungle (Capt. Bealery Expedition).
The Wonderland of Peru (Capt. Besley Expe-
dition).
The Undying Story of Captain Scott (Capt.
Scott Ant.arfltlo Kxpedlttem).
-Animal Life in the Antarctic (Capt Scott Ant-
arctic Bxpendtiom).
FROHMAN AHUSEMEVT CO.
Times Building, N. Y.
Once to Everyman.
W^estem DranuiB.
(Twenty-Six Two-Reelera Featuring Testa*
Guinan. )
South of Santa Fe.
The She Wolf.
HARRY GARSON.
Aeolian Building, New York.
The Hushed Hour (Blanche Sweet).
The Unpardonable Sin (Blanche iSweet).
GAUMONT CO.
Flushing, L. I.
S tan on Eartn (Two-Part Novelty).
Gaumont News — Released every Tnecday.
Gaumont Graphic — Released every FrMay.
Pictorial Life.
GENERAL ENTERPRISES. INC.
Liongacre Building, New York.
Mother (Six Parts — Drama — McClure Pioturei)
Tae Warrior (Seven Parts — Drama — MoClur*
Picture ) .
GRAPHIC FILM CORPORATION.
729 Seventh Ave.. N. Y. City.
When Men Betray (Drama).
Ashes of Love.
The Echo of Youth.
J. FRANK HATCH.
912 Longacre Building-, Ndw York.
Tempest and Sunshine.
HILLE» & WILK, INC.
Sept. — Sporting Life (Maurice Toumeur Pro-
duction).
Woman (Maurice Toumeur Productions).
The Silent Mystery (Francis Ford serial In
fl f teen epl sodes ) .
The White Heather (Tourneur).
JANS DISTRIBUTING COMPANY.
729 Seventh Avenue, N. Y. City.
(Forty Single Reel Tom Mix Westerns.)
JUVENILE PHOTOPLAY DISTRIBUTION
COMPANY.
729 Seventh Avenue, N. Y. City.
Boys' Life Screen Review.
JAMES KBANE.
220 West 42d Street, New York.
The Spreading EJvIl (Seven Parts — Drama).
VICTOR KREMER.
105 West 4eth Street, New York.
(Shorty Bamilton Series — Fivt-Part Comedies).
The Ranger.
Denny From Ireland.
Tke Pen Vnlture.
The Snail.
OLIVER FILMS. INC.
308 Bast 48th Street, New York.
The Carter Case.
A Serial in Fifteen Bjrieodes of two reels eaah,
featuring Herbert BawUnson and Margaret
Marsh.
No. 1 — The Phosgene Bullet.
No. 2 — The Vacuum Room.
No. 3 — The Air Terror.
No. 4 — The Dungeon.
PIONEER FILM CORP.
180 West 46th St., New York City.
The Still Alarm f Sellg Prodnction).
Wives of Men (Florence Reed).
r..1ttl« Orphant Annie (aix Parts — Drama).
The Boomerang (Walthall).
Virtuous Sinners (Wanda Hawley).
Sins of the Children (Alma Hanlon and Stuart
Holmes).
HARRY RAVER.
1402 Broadway, New Tork.
The Master Crook.
The Liberator (Serial Starring "Mariste").
uiiiiuiiiiiisi
RENCO FILM COMPANY.
29 South La Salle Street, Chicago.
Birth of a Race.
ROMATNE SUPERFILMS.
Marsh-Strong Building, Los Angeles.
Me and Gott (Five Parts).
The Sage-Brush League (Five-Part Westerc
baseball comedy).
ERNEST SHIPMAN.
17 West 44th Street, New York City.
Bill Stingers' Poems (A series of one-reel v>
trtotlc comedy-dramas Ipsued Reml-moath)
A Nugget in the Rough (Five Parts — CJomedy-
Drama),
Tke Tiger of the Sea (Seven Parts — Drama—
by Nell Shipman).
Bill Stingers' Poems (a series ot one- reel pa
triotic comedy-dramas issued semi-aontkly)
Al and FranW JennlnK*.
Lady of the Dugout (Six Parts — Drama)
Lloyd Carletoki Prodactlona.
Mother I Need You.
Edwtn <<'razee.
The Haunted House (Mystic Comedy — T-*
Parts).
United Film Corporation.
Crime of the Hour (Seven Parts — Drama)
WILLIAM STOERMER ENTERPRISES
729 Seventh Avenue, New York.
The Tidal Wave (Eight Parts — Drama).
S. L. PICTURES
1476 Broadway, New York.
Virtuous Men (E. K. Lincoln — Sevan Parts).
SOUTHERN FEATURE FILM COMPARC
1476 Broadway, New York.
Beyond the Law (Emmett Dalton — Six Parts)
TERRITORIAL SALES CORPORATION.
1600 Broadway, N. Y. City.
(Jester Comedies — Two Reels — Issued Txcict o
Month.)
In the Wild West,
Peace and Riot.
The Tenderfoot
A Mexican Mixup.
The Wisest Fool.
Gee Whiz.
UNIVERSAL FILM COMPA > ^
1600 Broadway, New York.
Song Hits in Photoplays.
W. H. PRODUCTIONA.
71 West asd Street. New Yor»
•ickey (Seven Parts).
Series of twenty-eight two-reel Mwjk Senneti
Keystone comedies.
Series of twenty-six one and two-reel Charlie
Chaplin comedies.
Series of twenty-four single eel Fatty Arbucki-
comedies.
Series of Twenty-Bight Single Reel Liberty Ke?
stones.
Series of Twenty-Eight Single Reel Eagle Ke^
stones.
Series of Fifteen Two- Reel Union-Kay-Bee Wen
em Dramas.
Series of Fifteen Two-Reel Columbia- Kay »•
Western Dramas.
Tower Brand.
Custer's Last Fight (Three Parts).
May 15— His Hour of Manhood (W. S. Hart-
Two Parts).
June 1 — Jim Cameron's Wife (W. S. Hart — Two
Parts).
WARNER BROTHERS
220 West 42d Street. New York
The Kalser'B Finish.
Open Your Byes.
i
May 31, 1919
THE MOVING PICTURE WORLD
1405
Importan t No tice
to Projectionists:
When you receive your Boy-
Ian Even Tension reels (of
course you will buy them
eventually) be sure to set the
take-up on your machine as
tight as possible. Lock it if
possible. You don't need it.
The reel does the work better
than any machine take-up de-
vice could possibly do.
AUTOMATIC REEL COMPANY
203 Evans Building, Washington, D. C.
COMMERCIAL LABORATORY WORK
In all its branches, receives INDIVIDUAL attention.
Has the QUALITY and PUNCH which SELL prints.
RELEASE WORK
Specially equipped for QUANTITY production.
Uniform SUPERIOR QUALITY such as only
EXPERTS with scientific supervision can produce.
SPECIALTIES
If you have work requiring EXPERT SCIENTIFIC
knowledge, we are BEST qualified to do it.
Empire City Film Lab., Inc.
345 W. 40th St., New York City
Bryant 5437
Bet. Eighth and Ninth Area.
NOTICE TO THE
MOTION PICTURE TRADE
We have in preparation a start-
ling and unique photoplay entitled
Who Is My Husband?
Pioneer Film Corporation
126 West 46th St., New York City
ALL RIGHTS PROTECTED
»
,I731BR0A0WAV
NEW YORK
zsswsstssr
You Want
the Latest and Best
You want ALL that is coming
to you from the box office.
You cannot have this "peace
of mind" creating satisfaction
unless you know about the
New, Perfected Model
Automaticket
System
It is as much superior to any-
thing else in this field, as the
latest auto is to the "hansom
cab."
For the sake of your bank
book, send for Advance
Folder today.
PRODUCERS OF
MOTION PICTURE FILMS
COMMERCIAL DEVELOPING
zxA PRINTING
Telephone Audubon STI^y
ERBOGRAPH CO.
LUDWia O. B. ERB, President
?P3-2U WIST 146th STREET, NBW YQRK
1406
THE MOVING PICTURE WORLD
May 31, 1919
GETTING THE MOST OUT OF
THE FILM
The kind of pictures that "get across" in good style
depends on the kind of projection.
The foremost consideration — good projection — is a matter
of select carbons.
The Columbia-Silvertip combination is the beacon of successful D. C. projection. With a steady,
brilliant and "eye-easy" light — no shadows or "ghosts" — these carbons satisfy everyone. Long life and
complete satisfaction spell economy.
WHITE A. C. SPECIAL CARBONS
are leaders in alternating current projection.
SEND FOR COMPLETE DETAILS
NATIONAL CARBON COMPANY, Inc.,
Cleveland, Ohio
\
An Announcement
OUR ACTIVITIES for the past year have been
nearly 100 per cent, devoted to war production
of vital importance to the government, com-
pelling us to discontinue regular manufacture in
practically all of our lines.
The cessation of hostilities has now enabled as
to begin the readjustment to a peace production
basis. While this adjustment must be gradual,
we are pressing it with all possible speed in order
to satisfy the requirements of our normal trade at
an early date.
We ajjpreciate the patience and understanding
with which our patrons have reacted to the situation
and trust they may continue to exercise such con-
sideration until our manufacturing facilities are
once more on a pre-war footing.
Bausch ^ Ipmb Optical (5.
566 St, PAUL STREET ROCHESTER, N,^
New York
Washingrton Chicago San Francisco
LoaMng American Mak«rt of llHcro»cop«i, Projection Apparatut
(Baioptiooni), Photographio heme*, OpMhalmic Lentea and
InttrumvnU, Range Finder* and Oun Bight* for Army and Novy,
BearcKUoht Refieotori, Binoovlart amd Other High-Orade Opticat
ProduoU.
PERFECT PROJECTION
With a Portable Machine
IS ACCOMPLISHED BY
The American Projectoscope
Shows film backward or forward
Any single picture can be stopped on the screen
ASK FOR DEMONSTRATION
Motion Picture Apparatus Co., Inc.
WHOLESALE DISTRIBUTORS
110 W. 32nd St. Farragut 4779 New York
May 31, 1919
THE MOVING PICTURE WORLD
BROKEN BLOSSOMS^
GRIFFITH fH
SIMPLEX ^
.HOSE OF YOU WHO WERE PRESENT AT THE
PREMIER PERFORMANCE OF D. W. GRIFFITH'S
LATEST TRIUMPH "BROKEN BLOSSOMJ" AT
THE COHAN THEATRE, NEW YORK— MAR-
VELLED AT THE PHOTOGRAPHY— THE DETAIL— THE AT-
MOSPHERE—ALL OF WHICH BESPOKE A SPLENDID TRIBUTE
TO THE MASTER MIND OF GRIFFITH. $ $ $ $ $
$ $ AND YOU HARKED BACK TO HIS OTHER TRIUMPHS. $
$ ^ HIJ UNFORGETTABLE DRAMATIC J"TORY OF THE
JOUTH— "THE BIRTH OF A NATION" IN WHICH JIMPLEX
WAJ USED THROUGHOUT— HIS MIGHTY- GLORIOUS
SPECTACLE "INTOLERANCE"— WHERE SIMPLEX WAJ" ALSO
USED EXCLUSIVELY— HIJ" JTIRRING WORLD-WAR MASTER-
PIECE "HEARTS OF THE WORLD"— WHERE SIMPLEX AGAIN
WAJ" CHOSEN. $$$$$$$$$
$ $ AND NOW— IN W\S LATEST EFFORT— GRIFFITH
AGAIN CHOOSE/ /IMPLEX IN ORDER THAT THE THOU-
SAND/ COMPRISING HI/ AUDIENCES MAY /EE "BROKEN
BLOSSOM/" A/ THE GENIUS OF GRIFFITH CONCEIVED IT.
$ $ AND THROUGH THE ENTIRE GRIFFITH REPERTORY
SEASON AT THE COHAN THEATRE /IMPLEX WILL BE USED.
DOES GRIFFITH'S JUDGEMENT
MEAN ANYTHING TO YOU?
ThePrecisionMachine C).Tnc.
317 East 34th:St". NowYork
THE MOVING PICTURE WORLD
May 31, 1919
?MiliiMiMMlTl^
DEC 1 8 1933
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